RANCH 1 INC
SB-2, 1999-10-12
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<TABLE>
<CAPTION>
As filed with the Securities and Exchange Commission on October 12, 1999
                                                                                                  Registration No. 333 -
========================================================================================================================
<S>                                        <C>                                                     <C>
                                           SECURITIES AND EXCHANGE COMMISSION
                                                 Washington, D.C. 20549

                                                    ---------------

                                                        FORM SB-2
                                                 REGISTRATION STATEMENT
                                            Under the Securities Act of 1933

                                                    ---------------
                                                     RANCH *1, INC.
                            (Exact Name of Small Business Issuer as Specified in its Charter)

        Delaware                                         5812                                        13-3941565
(State or Other Jurisdiction of                 (Primary Standard Industrial                         (I.R.S. Employer
Incorporation or Organization)                  Classification Code Number)                       Identification Number)

                                            130 West 42nd Street, 21st Floor
                                                New York, New York 10036
                                                     (212) 354-6666

                                   (Address, Including Zip Code, and Telephone Number,
                            Including Area Code, or Registrant's Principal Executive Offices)

                                                    Sebastian Rametta
                                          President and Chief Executive Officer
                                                     Ranch *1, Inc.
                                            130 West 42nd Street, 21st Floor
                                                New York, New York 10036
                                                     (212) 354-6666
                                       (Address, Including Zip Code, and Telephone
                                   Number, Including Area Code, of Agent for Service)

                                                       Copies to:
                             Stephen A. Weiss, Esq.                           Lawrence B. Fisher, Esq.
                              Greenberg Traurig                             Orrick, Herrington & Sutcliffe LLP
                              200 Park Avenue                                     666 Fifth Avenue
                           New York, New York 10166                           New York, New York 10103
                                (212) 801-9200                                     (212) 506-5000

                                                    ---------------

Approximate date of commencement of proposed sale to the public: As soon as practicable after the effective date of this
Registration Statement.

     If this  Form is filed to  register  additional  securities  for an  offering  pursuant  to Rule  462(b)  under the
Securities  Act,  check the following  box and list the  Securities  Act  registration  statement  number of the earlier
effective registration for the same offering. |_|

     If this Form is a  post-effective  amendment  filed  pursuant to Rule 462(c) under the  Securities  Act,  check the
following box and list the Securities Act registration  statement number of the earlier  effective  registration for the
same offering. |_|

     If this Form is a  post-effective  amendment  filed  pursuant to Rule 462(d) under the  Securities  Act,  check the
following box and list the Securities Act registration  statement number of the earlier  effective  registration for the
same offering. |_|

     If delivery of the prospectus is expected to be made pursuant to Rule 434, check the following box. |_|

                                              -----------------------------
                                             CALCULATION OF REGISTRATION FEE

<CAPTION>
===============================================================================================
                                                     Proposed Maximum
Title of Each Class of Securities to                     Aggregate               Amount of
            be Registered                            Offering Price (2)       Registration Fee
- -----------------------------------------------------------------------------------------------
<S>                                                    <C>                      <C>
Common Stock, par value $.001 per share                $23,000,000              $     6,394
===============================================================================================


(1)  Includes  __________  shares  of  common  stock  that  the  underwriters  have  the  option  to  purchase  to cover
     over-allotments, if any.

(2)  Estimated pursuant to Rule 457(o) solely for the purpose of calculating the amount of the registration fee.

     The  Registrant  hereby amends this  Registration  Statement on such date or dates as may be necessary to delay its
effective date until the Registrant  shall file a further  amendment which  specifically  states that this  Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of the Securities Act of 1933, as amended,
or until the registration  Statement shall become  effective on such date as the Commission,  acting pursuant to Section
8(a), may determine.

========================================================================================================================
</TABLE>


<PAGE>

     The  information  in this  preliminary  prospectus  is not complete and may
change without notice.  We may not sell these  securities until the registration
statement filed with the Securities and Exchange  Commission is effective.  This
preliminary  prospectus  is not an offer  to sell  these  securities  and is not
soliciting an offer to buy these securities in any jurisdiction  where the offer
or sale is not permitted.

                  SUBJECT TO COMPLETION, DATED OCTOBER 12, 1999

                                __________ Shares


                                 [Ranch *1 logo]

                                 RANCH *1, INC.

                                  Common Stock

                                   ----------

This is the  initial  public  offering  of Ranch *1,  Inc.  and we are  offering
____________ shares of our common stock. Prior to this offering,  there has been
no public market for our common stock.  We  anticipate  that the initial  public
offering  price for our shares  will be between  $______  and $______ per share.
After the  offering,  the market price for our shares may be above or below this
range.

We are applying to have our common stock  listed on the Nasdaq  National  Market
under the symbol "RNCH."

Investing in our common stock  involves a high degree of risk.  Please see "Risk
Factors" starting on page 6 to read about certain risks that you should consider
carefully before buying shares of our common stock.

                                                    Per Share        Total
Public offering price..........................      $                $
Underwriting discounts and commissions.........      $                $
Proceeds to us.................................      $                $

The  underwriters  have an option to purchase  __________  additional  shares of
common  stock  from  us at the  initial  public  offering  price  to  cover  any
over-allotments of shares.

Neither the Securities and Exchange Commission nor any other regulatory body has
approved or disapproved of these  securities or determined if this prospectus is
truthful or complete. Any representation to the contrary is a criminal offense.

                              JOSEPHTHAL & CO. INC.


                         Prospectus dated         , 1999


<PAGE>



     Inside front cover and gatefold

     Pictures of our restaurant interiors and exteriors, as well as a picture of
our  free-standing  restaurant  model.  Pictures  of food  from our  menu,  with
captions  identifying  the name of each product.  Captions  describing  Ranch *1
achievements/awards.

     Inside back cover

     Map showing  existing and proposed sites of our  restaurants.  Proposed new
locations are highlighted in a different color.


                                   ----------


<PAGE>


                               PROSPECTUS SUMMARY

     This summary  highlights  some of the  information  found in greater detail
elsewhere  in  this  prospectus.  This  summary  does  not  contain  all  of the
information  that you should consider  before  investing in our common stock. We
urge  you to read the  entire  prospectus  carefully,  especially  the  risks of
investing  in  our  common  stock   discussed   under  "Risk  Factors"  and  the
consolidated  financial statements and notes thereto appearing elsewhere in this
prospectus, before you decide to buy our common stock.

                                  Our Business

     Ranch *1 owns,  operates,  franchises  and licenses  upscale  quick-service
restaurants.  We specialize in fresh-grilled  skinless,  boneless chicken breast
sandwiches  which  we  advertise  as  "The  Best  Grilled  Chicken  Sandwich  on
Earth(R)," Idaho french-fried potatoes and a variety of freshly-prepared healthy
menu selections. In July 1999, we were selected by Restaurants and Institutions,
an industry  publication,  as one of the top 400 U.S. restaurant concepts of the
year and were awarded "Best Fast Food of New York" by New York Magazine in April
1996.  There are currently 45 Ranch *1  restaurants  located in eight states and
the District of Columbia. We own and operate 18 restaurants, and our franchisees
and licensees operate 27 restaurants.  All of our company-owned  stores,  except
one, are  currently  located in the borough of  Manhattan in New York City.  Our
franchise  restaurants  are  located  in  New  York,  New  Jersey,  Connecticut,
Maryland,  the  District  of  Columbia,   Virginia,  North  Carolina,  Missouri,
California and Taiwan.

     Our restaurants  feature a clean and inviting  environment.  Our guests may
purchase a meal for  in-store  dining,  take-out  or  delivery.  We believe  our
restaurants  are  positioned as upscale  quick-service  restaurants  between the
fast-food and casual dining  segments of the restaurant  industry.  The critical
components of our concept are as follows:

     o    distinctive,   fresh,   high-quality  food,  featuring   fresh-grilled
          skinless, boneless chicken breast sandwiches;

     o    excellent dining values; and

     o    one of the fastest service times in the industry--we strive to deliver
          meals to our  customers  within 45 seconds  from taking  their  orders
          during peak hours.

                              Our Business Strategy

     Our  business  objective  is to become the  leading  upscale  quick-service
restaurant  brand  nationwide  and  internationally.  In  order to  achieve  our
business objective, we have developed the following strategies:

          o Execute a Disciplined  Expansion Program. Our current expansion plan
          calls for us to open 7  company-owned  restaurants in fiscal 2000, and
          24  company-owned  restaurants  in fiscal  2001.  We have signed lease
          agreements  for 3 new  company-owned  restaurants  to  date.  We  have
          commitments to open  approximately 26 domestic  franchise  restaurants
          and 5 international  franchise  restaurants in fiscal 2000 of which, 3
          domestic  and 2  international  franchise  restaurants  have opened to
          date. We believe we will open 59 domestic franchise restaurants and 11
          international  franchise  restaurants  in fiscal 2001.  Our franchisee
          expansion plan is focused upon  establishing  strategic  relationships
          with area  developers  with food service  experience.  We have entered
          into strategic  relationships  with  experienced  area  developers and
          multi-unit  operators such as Host International,  CulinArt,  Inc. and
          Coyote  Ventures,  Inc. as well as Madison  Square  Garden in New York
          City.

     o    Strategic  Site  Selection  Process.   In  an  effort  to  reduce  our
          occupancy,  development and labor costs and reduce the seasonal impact
          on our revenues,  we intend to expand into  specific  sites outside of
          Manhattan  including suburban  drive-thru  prototype stores and select
          mall locations such as indoor food court locations.


                                       3
<PAGE>


     o    Strengthen our Distinctive  Concept and Brand. We intend to strengthen
          our concept and brand by  promoting  our brand  through  comprehensive
          regional and local media and direct marketing  campaigns and expanding
          our menu offerings with additional grilled chicken dishes.

     o    Continue to Improve Attractive  Restaurant-Level  Economics. We intend
          to improve operating results through lower than average product costs,
          careful site selection, cost-effective development and formal employee
          training  programs.  In an effort to increase  delivery sales in urban
          centers we are implementing an on-line internet ordering system.

     o    Continue  to  Ensure  a  High-Quality  Guest  Experience.  We focus on
          creating a fun, team-like culture for our restaurant employees,  which
          we believe fosters a friendly and inviting  atmosphere for our guests.
          We  will   continue  to  provide   extensive   training,   experienced
          restaurant-level  management  and  rigorous  operational  controls and
          ensure prompt, friendly and efficient service to our guests.

                                   ----------

                                  The Offering

<TABLE>
<S>                                                           <C>         <C>
Common stock offered by us..................................  ___________ shares

Common stock outstanding prior to this offering.............  12,857,743  shares

Common stock outstanding after this offering................  ___________ shares

Use of proceeds.............................................              To finance the  development  and opening
                                                                          of    additional    restaurants,     for
                                                                          repayment of a portion of our debt,  and
                                                                          for working  capital  and other  general
                                                                          corporate  purposes.  Please see "Use of
                                                                          Proceeds".

Proposed Nasdaq National Market symbol........................RNCH
</TABLE>

     The  information  in the  table  above  is based on the  number  of  shares
outstanding  on October 11, 1999.  References  in this  prospectus to our fiscal
year  means our  fiscal  year  ending May 31st.  Unless  otherwise  specifically
stated, information throughout this prospectus assumes:

o    an initial public offering price of $___ per share;

o    the effectiveness of a ____-for-___  reverse stock split of our outstanding
     common stock immediately prior to the date of this prospectus; and

o    the underwriters' over-allotment option is not exercised;

and excludes as of October 11, 1999:

o    _________  shares  issuable upon exercise of  outstanding  warrants and ___
     shares issuable upon the exercise of outstanding  warrants  relating to the
     October 1999 private placement of 38 shares of Series C preferred stock;

o    251,263 shares issuable upon the exercise of outstanding stock options; and

o    1,180,843 shares reserved for future issuance under our stock option plan.

                                   ----------

     We were incorporated as Franchise  Concepts Group, Inc. in Delaware on June
12, 1996 and, on August 20, 1999,  changed our corporate  name to Ranch *1, Inc.
Our principal executive offices are located at 130 West 42nd Street, 21st Floor,
New  York,  New York  10036.  Our  telephone  number at that  location  is (212)
354-6666.  Information  contained  on our Web  site,  www.ranch1.com,  does  not
constitute  part of this  prospectus.  "Ranch *1" and "The Best Grilled  Chicken
Sandwich on Earth" are  registered  trademarks  of Ranch *1, Inc.  Other service
marks, trademarks and tradenames referred to in this prospectus are the property
of their respective owners.


                                       4
<PAGE>



                Summary Consolidated Financial and Operating Data
          (in thousands, except per share and selected operating data)

<TABLE>
<CAPTION>
                                                                                               Year Ended May 31,
                                                                                             1998            1999
                                                                                         ------------    ------------
<S>                                                                                      <C>             <C>
Consolidated Statement of Operations Data:
Total revenues .......................................................................   $     10,680    $     18,012
Loss before income taxes and extraordinary items .....................................         (9,727)         (5,595)
Income taxes .........................................................................            (15)            (60)
Loss before extraordinary item .......................................................         (9,742)         (5,655)
Extraordinary gain on extinguishment of debt .........................................            225              --
Net loss .............................................................................         (9,517)         (5,655)
Accrual of dividends,  issuance of performance  warrants and  amortization of
issuance costs on preferred shares ...................................................           (112)         (1,001)

Net loss applicable to common shares holders .........................................         (9,629)         (6,656)

Net loss per common share:
     Loss before extraordinary item ..................................................   $      (0.91)   $      (0.61)
     Extraordinary item ..............................................................           0.02              --
     Net loss basic and diluted ......................................................          (0.89)          (0.61)

Weighted average number of common and common equivalent shares outstanding
     Basic and diluted ...............................................................     10,773,778      10,952,206
Pro forma net loss per share
     Basic and diluted
Weighted average number of common and common equivalent shares outstanding (pro forma)
     Basic and diluted

Selected Operating Data:
Number of company-owned restaurants at end of period .................................             16              18
Number of franchised restaurants at end of period ....................................             13              23
Comparable system-wide restaurant sales increase .....................................            N/A             6.6%
Average system-wide restaurant volume of restaurants open 18 months ..................   $  1,011,000    $    986,000
</TABLE>

- --------------------------------------------------------------------------------

o    Please  see  note  1  to  the  consolidated  financial  statements  for  an
     explanation of the  determination of the number of shares used in computing
     pro forma net loss per share.

o    Comparable  restaurant sales are determined based on sales for stores which
     were in operation for the previous 18 months.

The following table provides a summary of our balance sheet at May 31, 1999:

o    on an actual basis;

o    on a pro  forma  basis  giving  effect  to (a) the sale in  August  1999 of
     273,300 shares of our Series B convertible preferred stock, (b) the sale in
     October 1999 of 38 shares of our Series C convertible  preferred stock, (c)
     the conversion of $2,757,972 of outstanding  indebtedness into 55.16 shares
     of Series C convertible  preferred stock, (d) the conversion of warrants to
     purchase  2,193,333  shares of common stock into 1,456,480 shares of common
     stock and (e) the  conversion  into  common  stock of  2,800,000  shares of
     Series A preferred stock, in addition to accumulated  dividends of $662,356
     as of May 31, 1999 and an acceleration  of $2,137,644 of dividends  payable
     through the remaining term; and

o    on a pro  forma as  adjusted  basis to  reflect  the sale of ___  shares of
     common stock by us in this offering, after deducting underwriting discounts
     and commissions and estimated offering expenses.

<TABLE>
<CAPTION>
                                                                                   As of May 31, 1999
                                                                       ------------------------------------------
                                                                                                       Pro forma,
                                                                         Actual        Pro forma      as adjusted
Consolidated Balance Sheet Data:
<S>                                                                    <C>             <C>             <C>
Cash and cash equivalents ....................................         $    574
Total assets .................................................            9,974
Long-term debt, excluding current portion ....................              203
Convertible redeemable preferred stock .......................            7,522
Total stockholders' deficit ..................................          (11,616)
</TABLE>


                                       5
<PAGE>


                                  RISK FACTORS

     An  investment  in our common  stock  involves a high  degree of risk.  You
should consider carefully the following  information about these risks, together
with the other  information  contained  in this  prospectus,  before  you decide
whether to buy our common stock.

Risks Related to Our Business

     We may be unable to achieve profitability.

     Since our inception in June 1996, we have incurred  accumulated  net losses
of approximately  $17,653,000  through the end of fiscal 1999,  primarily due to
new  restaurant  opening  expenses,  funding  operating  losses and the costs of
hiring  and  terminating  senior  management.  We intend to  continue  to expend
significant  financial and management resources on the development of additional
restaurants.  We cannot  predict  when or  whether we will be able to achieve or
sustain  revenue  growth,  profitability  or  positive  cash flow in the future.
Failure to achieve  profitability  and positive cash flow in the near future may
cause us to delay or  abandon  our  expansion  plans,  cause our stock  price to
decline and make it  difficult  to raise  additional  capital.  Our  independent
auditors  have  included  an  explanatory  paragraph  in  their  report  on  our
consolidated financial statements stating that certain factors raise doubt about
our ability to continue as a going concern.

     Our planned expansion into new geographic areas involves a number of risks,
many of which are beyond our control.

     Approximately  76%  of  our  45  company-owned,   franchised  and  licensed
restaurants  are located in the New York, New Jersey and  Connecticut  tri-state
area.  Our  planned  expansion  into  geographic  areas  outside  this  area and
internationally involves a number of risks, including:

     o    uncertainties   related   to   demographics,   regional   tastes   and
          preferences;

     o    legal  requirements,  local customs,  wages,  costs and other economic
          conditions;

     o    development of relationships  with local distributors and suppliers of
          food products, fresh produce and other ingredients;

     o    potential  difficulties related to management of operations located in
          a number of broadly dispersed locations; and

     o    lack of market awareness or acceptance of our restaurant concept.

     We may not be successful in addressing these risks. We also may not be able
to open our planned new  operations on a timely  basis,  or at all. Once the new
restaurants are opened, they may not be operated  profitably.  Delays in opening
or failure to open planned new restaurants  could adversely  affect our business
and results of operations. We currently anticipate that our new restaurants will
take several  months to reach  planned  operating  levels due to  inefficiencies
typically  associated with new  restaurants,  such as lack of market  awareness,
acceptance of our restaurant concept and inability to hire sufficient staff.

     We plan to expand our operations overseas and, therefore, our business will
be susceptible to numerous risks associated with international operations.

     We have entered into an agreement  with an area  developer to open Ranch *1
restaurants  overseas.  We plan to continue to expand our operations by entering
into  more of these  types of  agreements.  We  currently  have two  restaurants
located  outside the United States and have limited  experience in marketing and
selling the Ranch *1 concept internationally.  We can make no assurance that our
restaurants  will be  accepted  outside  the  United  States.  If the  Ranch  *1
restaurants  fail to gain sufficient  acceptance in international  markets,  our
expansion plan could be materially adversely affected.  In addition, we may fail
to maintain or increase international market demand for our restaurants.

     As we  expand  our  operations  internationally,  we  may  be  increasingly
affected by economic and political  conditions in other countries.  For example,
we may find our business and results of operations to be  increasingly  affected
by fluctuations in the value of currency,  foreign taxes,  greater difficulty in
collecting  royalty  payments,  and


                                       6
<PAGE>


the  burdens  and  costs  of  compliance  with a  variety  of  foreign  laws and
regulations which, in certain respects, may contradict laws of the United States
and other countries.

     Our failure to obtain  additional  financing  when needed  could  adversely
affect our business.

     We believe  that the net  proceeds  from this  offering  and the sale of 38
shares of our Series C preferred stock completed in October 1999,  together with
anticipated cash flow from operations, will be sufficient to satisfy our working
capital  requirements  for at least  the next  twelve  months.  We plan to incur
substantial  costs over the near-term in connection with our expansion plans. We
may need to seek additional  financing  sooner than we anticipate as a result of
the following factors:

     o    changes in our operating plans;

     o    acceleration of our expansion plans;

     o    lower than anticipated sales of our menu offerings;

     o    increased food and/or labor costs; and

     o    potential acquisitions.

     Our  failure to pay past due New York State  sales  taxes and New York City
occupancy taxes, which has caused a default in one of our loan agreements.  Such
default  as well  as  other  adverse  factors  may  prevent  us  from  obtaining
additional financing on acceptable terms, or at all. Our business and results of
operations could be materially,  adversely affected if we fail to get additional
financing as needed.

     The  success of our rapid  expansion  program  will  depend on a variety of
factors, many of which are beyond our control.

     We intend to pursue a rapid expansion program.  Our ability to successfully
achieve our expansion program will depend on a variety of factors, many of which
are beyond our control. These factors include:

     o    our  ability  to  locate  suitable   restaurant   sites  or  negotiate
          acceptable lease terms;

     o    our  ability to obtain  required  local,  state,  federal  and foreign
          governmental  approvals  and permits  related to  construction  of the
          sites, food and beverages;

     o    our dependence on contractors to construct new restaurants in a timely
          manner;

     o    our ability to attract,  train and retain  qualified  and  experienced
          restaurant personnel and management;

     o    our ability to operate our restaurants profitably;

     o    our need for additional capital and our ability to obtain such capital
          on favorable terms or at all;

     o    our ability to respond  effectively to the intense  competition in the
          quick-service restaurant industry; and

     o    general economic conditions.

     If we are not able to  successfully  address these  factors,  we may not be
able  to  expand  at a rate  currently  contemplated  by our  strategy,  and our
business and results of operations may be adversely impacted.

     We are dependent on our ability to attract and train qualified franchisees,
licensees and area developers and their success.

     Our  success  is largely  dependent  on our  ability  to attract  and train
qualified  franchisees  and area  developers,  and how these persons develop and
operate  their  Ranch  *1  restaurants.  There  can be no  assurance  that  area
developers  and  franchisees  will  have the  business  abilities  or  access to
financial  resources  necessary  to open the Ranch *1 stores  required  by their
development schedules or will successfully develop or operate Ranch *1 stores in
their franchise areas in a manner consistent with our concepts and standards.


                                       7
<PAGE>


     Our  operating  results  may  fluctuate  significantly,  which could have a
negative effect on the price of our common stock.

     Our quarterly and annual operating results and comparable  restaurant sales
may fluctuate significantly as a result of a variety of factors, including:

     o    the timing of new restaurant openings and related expenses;

     o    the amount of sales contributed by new and existing restaurants;

     o    labor  costs  for  our  hourly  and  management  personnel,  including
          increases in federal, state or foreign minimum wage requirements;

     o    fluctuations in food costs, particularly the cost of chicken, potatoes
          and produce;

     o    the  ability to achieve and sustain  profitability  on a quarterly  or
          annual basis;

     o    consumer confidence;

     o    changes in consumer preferences;

     o    the level of  competition  from  existing  or new  competitors  in the
          quick-service restaurant industry;

     o    factors associated with closing a restaurant  including payment of the
          base rent for the balance of the lease term;

     o    the impact of weather on revenues and costs of food;

     o    general economic conditions; and

     o    unanticipated costs related to our expansion strategy.

     Accordingly,  results for any one period are not necessarily  indicative of
results to be expected for any other period.  We cannot  assure that  comparable
restaurant sales for any particular future period will not decrease.

     The restaurant  industry is intensely  competitive  and we may not have the
resources to adequately compete.

     The restaurant industry is intensely competitive.  There are many different
segments  within the  restaurant  industry  that are  distinguished  by types of
service, food types and price/value relationships. The performance of individual
restaurants  is  affected  by  factors  such as  traffic  patterns,  demographic
considerations and the type, number and proximity of competing  restaurants.  We
have positioned our restaurants in the upscale quick-service food segment of the
industry.  In this  segment,  our  closest  competitors  include Au Bon Pain and
Chick-fil-a.  We also compete with full-service  restaurants including Appleby's
and TGI  Fridays,  and  fast-food  restaurants,  particularly  those  focused on
chicken  dishes such as Boston  Market and KFC.  In  addition,  we compete  with
McDonald's,  Wendy's and Burger King.  Competition  in our  industry  segment is
based  primarily  upon food quality,  price,  restaurant  ambiance,  service and
location. Although we believe we compete favorably with respect to each of these
companies and competitive  factors,  many of our direct and indirect competitors
are well-established  national,  regional or local chains and have substantially
greater financial,  marketing, personnel and other resources than we do. We also
compete with other retail establishments for site locations.

     The ability to attract and retain highly qualified personnel to operate and
manage our  restaurants  is extremely  important  and our failure to do so could
adversely affect our business.

     Our  success  depends  upon  our  ability  to  attract  and  retain  highly
motivated, well-qualified restaurant personnel. These personnel include not only
the  restaurant  operators  and  management,  but also guest service and kitchen
staff  employees  needed  to keep pace with our  expansion  schedule.  Qualified
individuals  needed to fill these  positions  are in short supply in some areas,
and our inability to recruit and retain such  individuals  may delay the planned
openings of new  restaurants or result in higher  employee  turnover in existing
restaurants.  We  also  face  significant  competition  in  the  recruitment  of
qualified  employees.  Additionally,  competition for qualified  employees could
require us to pay higher  wages to attract  sufficient  employees,  which  could
result in  higher  labor  costs.  Further,  we are  heavily  dependent  upon the
services of our officers and key management  involved in restaurant  operations,
marketing,  finance, purchasing,  expansion, human resources and administration.
The loss of any of these individuals could have a material adverse effect on our
business and results of operations.


                                       8
<PAGE>


     We may not be able to manage the growth we expect in our operations.

     Our expansion strategy will place a strain on our management, financial and
other resources. To manage our growth effectively, we must maintain the level of
quality  and  service  at our  existing  and  future  restaurants.  We must also
continue  to enhance  our  operational,  financial  and  management  systems and
locate,  hire, train and retain experienced and dedicated  operating  personnel,
particularly  managers. We may not be able to effectively manage any one or more
of  these or other  aspects  of our  expansion.  Failure  to do so could  have a
material adverse effect on our business and results of operations.

     Our  expansion  strategy  may be hindered by  development  costs and delays
beyond our control.

     We depend on  contractors  and real  estate  developers  to  construct  our
restaurants. Many factors may adversely affect the cost and time associated with
the development and construction of our restaurants, including:

     o    labor disputes;

     o    shortages of materials and skilled labor;

     o    adverse weather;

     o    unforeseen engineering problems;

     o    environmental problems;

     o    construction or zoning problems;

     o    domestic and foreign government regulations;

     o    modifications in design; and

     o    other unanticipated increases in costs.

     Any of these factors  could give rise to delays or cost overruns  which may
prevent us from developing additional restaurants within our anticipated budgets
or time periods.  Any such failure could have a material  adverse  effect on our
business and results of operations.

     Our restaurants are  concentrated  in a certain  geographic  region and are
therefore subject to fluctuations in business in that region.

     All but eleven of our existing restaurants are located in the New York, New
Jersey and Connecticut tri-state area. Occupancy costs are higher in this region
than in other regions and we are  susceptible  to  fluctuations  in our business
caused by adverse economic or other conditions in this region, including natural
or other disasters.  Our significant investment in, and long-term commitment to,
each of our restaurants  limits our ability to respond quickly or effectively to
changes in local  competitive  conditions or other changes that could affect our
operations. In addition, some of our competitors have many more restaurants than
we do. Consequently, adverse economic or other conditions in the tri-state area,
a  decline  in  the  profitability  of  several  existing   restaurants  or  the
introduction  of several  unsuccessful  new restaurants in a new geographic area
could have a more significant  effect on our results of operations than would be
the  case for a  company  with a  larger  number  of  restaurants  or with  more
geographically dispersed restaurants.

     Our failure or  inability to enforce our  trademarks  and trade names could
adversely affect our efforts to establish brand equity.

     Our ability to  successfully  expand our concept will depend on our ability
to establish  and maintain  "brand  equity"  through the use of our  trademarks,
service  marks,  trade  dress  and  other  proprietary   intellectual  property,
including our name and logos. We currently hold one registered  U.S.  trademark,
two  registered  U.S.  service marks and one registered  Taiwanese  service mark
relating to our brand.  We also have two  domestic  trademark  applications  and
seven international trademark applications pending. Some or all of the rights in
our intellectual  property may not be enforceable,  even if registered,  against
any prior users of similar intellectual  property or our competitors who seek to
utilize  similar  intellectual  property  in areas where we operate or intend to
conduct  operations.  If we fail to  enforce  any of our  intellectual  property
rights, we may be unable to capitalize on our efforts to establish brand equity.
It is also  possible that we will  encounter  claims from prior users of similar
intellectual property in areas where we operate or intend to conduct operations.
Claims from prior users could


                                       9
<PAGE>


limit our operations and possibly cause us to pay damages or licensing fees to a
prior user or registrant of similar intellectual property.

     We are dependent on one supplier for our core product.

     We rely on Perdue Farms Inc. as our sole supplier of chicken  breasts,  the
core product used to prepare  virtually all our menu items.  Although we believe
that alternative sources are available, any increase in the prices or failure to
perform by that  supplier  could cause our food costs to increase or disrupt our
operations.  Further, various factors affecting our supplier beyond our control,
including  labor strikes and  government  regulation,  may affect our supplier's
performance and consequently  our operations.  We cannot predict whether we will
be able to  anticipate  and react to factors  affecting  our  supplier,  and our
failure to do so could  materially  adversely affect our business and results of
operations.

     Our  profitability is dependent on our food and labor costs,  over which we
have limited control.

     Our restaurant operating costs principally consist of food and labor costs.
Our profitability is dependent on our ability to anticipate and react to changes
in food and labor costs.  Various factors beyond our control,  including adverse
weather  conditions and governmental  regulation,  may affect our food costs. We
may not be able to anticipate and react to changing food costs,  whether through
our purchasing  practices,  menu  composition  or menu price  adjustments in the
future. In the event that food or labor price increases cause us to increase our
menu  prices,  we face the  risk  that  our  guests  will  choose  to  patronize
lower-cost  restaurants.  Failure to react to  changing  food costs or to retain
guests if we are forced to raise  menu  prices  could  have a  material  adverse
effect on our business and results of operations.

     Changes in consumer  preferences of discretionary  consumer  spending could
negatively impact our results.

     Our restaurants  feature a variety of grilled chicken items.  Our continued
success  depends,  in part, upon the popularity of this type of cuisine and this
style of  quick-service  dining.  Shifts in consumer  preferences  away from our
cuisine  or  dining  style  could   materially   adversely   affect  our  future
profitability.  Also,  our success  depends to a significant  extent on numerous
factors  affecting   discretionary   consumer   spending,   including   economic
conditions,  disposable consumer income and consumer confidence. Adverse changes
in these  factors  could  reduce  guest  traffic or impose  practical  limits on
pricing,  either of which could  materially  adversely  affect our  business and
results of operations.

     As a restaurant service provider,  we could be subject to adverse publicity
or claims from our guests.

     We may be the subject of  complaints  or  litigation  from guests  alleging
food-related  illness,  injuries suffered on the premises or other food quality,
health  or  operational   concerns.   Adverse  publicity   resulting  from  such
allegations  or  a  significant  judgment  entered  against  us  may  materially
adversely  affect  us and  our  restaurants.  We may  also  be  the  subject  of
complaints or allegations  from current,  former or  prospective  employees from
time to time. A lawsuit or claim could result in an adverse  decision against us
that could materially adversely affect our business and results of operations.

     We may not be able to  comply  with  federal,  state  and  local  laws  and
regulations  necessary to operate our restaurants,  which would adversely affect
our business.

     The failure to maintain necessary licenses, permits or approvals, including
food  licenses,  or to comply with other  government  regulations,  could have a
material adverse effect on our business and results of operations.  In addition,
difficulties  or failures in  obtaining  required  licenses and  approvals  will
result in  delays  in, or  cancellation  of,  the  opening  of new  restaurants.
Restaurants  are subject to licensing and  regulation by state and local health,
environmental,  labor relations,  sanitation, building, zoning, safety, fire and
other departments. Our activities are also subject to the Federal Americans With
Disabilities Act and related regulations,  which prohibit  discrimination on the
basis of disability in public accommodations and employment.  In addition, given
the  location  of  many  of our  restaurants,  even if our  operation  of  those
restaurants is in strict compliance with the requirements of the Immigration and
Naturalization  Service,  our employees may not all meet federal  citizenship or



                                       10
<PAGE>


residency  requirements,  which could lead to disruptions in our work force. The
development and  construction of additional  restaurants will also be subject to
compliance with applicable zoning, land use and environmental regulations. There
can be no assurance that we will be able to obtain necessary  variances or other
approvals on a cost-effective and timely basis in order to construct and develop
units in the future.  Changes in any or all of these laws or  regulations  could
have a material adverse effect on our business and results of operations.

     We are also  subject to federal  regulation  and state laws that govern the
offer and sale of franchises and the  franchisor-franchisee  relationship.  Many
state franchise laws impose  substantive  requirements on franchise  agreements,
including limitations on noncompetition  provisions and on provisions concerning
the termination or nonrenewal of a franchise.  Some states require  companies to
register  certain  materials  before  franchises  can be offered or sold in that
state.  The failure to obtain or retain  licenses or  registration  approvals to
sell franchises could delay or preclude franchise sales and otherwise  adversely
affect our business and results of operations.  Additionally,  any franchise law
violations  may give  existing  and future  franchisees  a basis to bring claims
against us.  Franchise  law  violation  claims  could  include  unfair  business
practices,   negligent   misrepresentation,   fraud,  and  statutory   franchise
investment and/or relationship  violations.  Remedies may include damages and/or
rescission of the franchise  agreement by the franchisee.  After consummation of
this offering,  we intend to amend our franchise  offering  circular to disclose
this  offering and where  required,  file the  amendment.  Until an amendment is
filed and, where required,  approved,  we may not be able to sell any franchises
in those states.

     Our current  insurance may not provide  adequate levels of coverage against
claims which could have an adverse effect on our business.

     There are certain types of losses we may incur that may be  uninsurable  or
that we believe are not  economically  insurable,  such as losses due to natural
disasters.  In the event of a natural disaster  affecting the geographic area of
our  operations,  we could suffer a loss of the capital  invested in, as well as
anticipated earnings from, the damaged or destroyed  properties.  Further, we do
not currently maintain any insurance coverage for employee-related litigation or
the  effects of adverse  publicity.  In  addition,  punitive  damage  awards are
generally not covered by insurance.  We may also be subject to litigation which,
regardless of the outcome,  could result in adverse publicity and damages.  Such
litigation,  adverse publicity,  or damages could have a material adverse effect
on our business and results of operations.

     If we fail to be year 2000 compliant, it could harm our business.

     We may realize  exposure and risk if the systems on which we are  dependent
to  conduct  our  operations  are  not  year  2000  compliant.   Our  restaurant
information  systems may need to be upgraded in order to prevent  system failure
or  miscalculation  resulting  from the year 2000 that could  disrupt our normal
business activities. Ranch *1 and third parties with whom we do business rely on
numerous computer programs for day to day operations.  We cannot predict whether
we will be able to  effectively  address  our year 2000  issues in a timely  and
cost-efficient  manner  and  without  interruption  to  our  business.  We  have
initiated  discussions with our significant  suppliers  regarding their plans to
solve  year 2000  issues  where  their  systems  interface  with our  systems or
otherwise   impact  our   operations.   We  cannot  predict  whether  year  2000
difficulties  encountered  by our suppliers and other third parties with whom we
do  business  will have a material  adverse  impact on our  business,  financial
conditions, operating results or cash flows.

     Risks Related To This Offering

     The large  number of shares  eligible  for public sale after this  offering
could cause our stock price to decline.

     The market price of our common stock could  decline as a result of sales by
our existing stockholders of a large number of shares of our common stock in the
market after this offering or the perception that such sales could occur.  These
sales also might make it more difficult for us to sell equity  securities in the
future at a time and at a price that we deem appropriate.


                                       11
<PAGE>


     The liquidity of our stock is  uncertain,  since it has never been publicly
traded.

     Prior to this  offering,  there has been no public  market  for our  common
stock.  We cannot predict the extent to which investor  interest in us will lead
to the  development  of an active trading market or how liquid that market might
become.  The market  price of the common  stock may  decline  below the  initial
public offering price.  The initial public offering price for the shares will be
determined by negotiations among us and the representatives of the underwriters.
This  initial  price may not be  indicative  of prices that will  prevail in the
trading market.

     The  market  price  of  our  stock  may be  adversely  affected  by  market
volatility.

     The stock market has experienced extreme price and volume fluctuations. The
trading  price of our common  stock  could be subject  to wide  fluctuations  in
response to a number of factors, including:

     o    fluctuations in our quarterly or annual results of operations;

     o    changes in  published  earnings  estimates by analysts and whether our
          earnings meet or exceed such estimates;

     o    additions or departures of key personnel; and

     o    changes in overall stock market conditions, including the stock prices
          of other restaurant companies.

     In the past, companies that have experienced volatility in the market price
of their stock have been the object of securities class action litigation. If we
were  subject  to  securities  class  action  litigation,  it  could  result  in
substantial costs and a diversion of our management's attention and resources.

     The  interests  of our  controlling  stockholders  may  conflict  with your
interests.

     We  anticipate  that  the  executive   officers,   directors  and  entities
affiliated  with them will, in the  aggregate,  beneficially  own  approximately
_____%  of our  outstanding  common  stock  following  the  completion  of  this
offering.  These  stockholders will be able to exercise control over all matters
requiring approval by our stockholders,  including the election of directors and
approval of significant corporate transactions.  This concentration of ownership
may also have the effect of  delaying or  preventing  a change in control of our
company.

     Anti-takeover  provisions  in our charter  documents and Delaware law could
make a third-party acquisition of us difficult.

     Some  provisions  of our  certificate  of  incorporation,  our  bylaws  and
Delaware law could make it more  difficult for a third party to acquire us, even
if doing so might be beneficial to our stockholders.

     You will suffer dilution in the value of your shares.

     Investors  purchasing  shares in this  offering  will incur  immediate  and
substantial  dilution  in net  tangible  book  value per  share.  To the  extent
outstanding  options  to  purchase  common  stock are  exercised,  there will be
further dilution.

                                   ----------

                           FORWARD-LOOKING STATEMENTS

     This   prospectus   may   contain   forward-looking    statements.    These
forward-looking statements are not historical facts, but rather are based on our
current  expectations,  assumptions,  estimates and projections about us and our
industry,  and certain beliefs and assumptions.  Words including "may," "could,"
"would,"  "will,"  "anticipates,"  "expects,"  "intends,"  "plans,"  "projects,"
"believes,"  "seeks,"  "estimates,"  and  similar  expressions  are  intended to
identify  forward-looking  statements.  These  statements  are not guarantees of
future  performance  and are subject to certain risks,  uncertainties  and other
factors,  some of which are beyond our  control,  are  difficult  to predict and
could  cause  actual  results  to differ  materially  from  those  expressed  or
forecasted in the forward-looking statements.  These risks and uncertainties are
described in "Risk Factors" and elsewhere in this prospectus. We caution you not
to place undue reliance on these forward-looking  statements,  which reflect our
management's  view

                                       12
<PAGE>


only as of the date of this prospectus. We are not obligated to update or revise
these  forward-looking  statements to reflect new events or circumstances  after
the date of this prospectus.



                                       13
<PAGE>


                                 USE OF PROCEEDS

     We estimate  that the net proceeds  from the sale of the  _________  shares
offered by us will be  approximately  $________  million,  after  deducting  the
estimated underwriting discounts and commissions and estimated offering expenses
payable by us. If the underwriters'  over-allotment option is exercised in full,
we estimate that the net proceeds will be approximately $_____ million.

     We intend to use  approximately  $____  million of the net proceeds of this
offering  for  development  and  opening  of  new   restaurants,   approximately
$1,135,000  for the  repayment  of a portion of our  outstanding  debt,  and the
balance for working  capital and other general  corporate  purposes.  A total of
$750,000 of the $1,135,000  allocated to repayment of our debt will be repaid in
February 2000 when all or some debentures have matured.  The remaining  $385,000
will be used immediately  following the consummation of this offering to satisfy
other  outstanding  indebtedness.  To achieve our expansion and growth plans, we
may also use a portion of the net  proceeds  to acquire or invest in  businesses
complementary  to our business.  We have no agreements  or  investments  of that
nature at this time.

     The proposed  allocation of the net proceeds of the offering represents our
management's best estimate of and current intention  concerning the expected use
of funds to finance our activities in accordance with our  management's  current
objectives  and market  conditions.  Our  management  and board of directors may
allocate the funds in significantly  different  proportions depending upon their
assessment of our needs at the time. Pending any such use as described above, we
intend  to  invest  the  net   proceeds   in   short-term,   investment   grade,
interest-bearing securities.

                                 DIVIDEND POLICY

     We have never declared or paid any cash dividends on our capital stock.  We
do not expect to pay any cash dividends for the foreseeable future on our shares
of common  stock.  We currently  intend to retain  future  earnings,  if any, to
finance the  expansion of our  business.  Any future  determination  to pay cash
dividends  on our  common  stock  will  be at the  discretion  of our  board  of
directors and will be dependent on our financial  condition,  operating results,
capital requirements and other factors that our board deems relevant.

     Upon the  consummation of this offering and subject to subordination to the
Series  C  convertible  preferred  stock,  dividends  accruing  on the  Series A
convertible  preferred  stock at 8% per year that are due through  February  26,
2003 and have  been  accelerated,  will,  at our  option,  either  automatically
convert into shares of common  stock at the price per share in this  offering or
be paid in cash.



                                       14
<PAGE>



                                    DILUTION

     Our pro forma net  tangible  book value as of May 31,  1999,  after  giving
effect to:

     o    the sale in August 1999 of 273,300  shares of our Series B convertible
          preferred stock;

     o    the sale in  October  1999 of 38  shares of our  Series C  convertible
          preferred stock;

     o    the  conversion  of  aggregate   principal  amount  of  $2,757,972  of
          outstanding  indebtedness  and  accrued  interest  to 55.16  shares of
          Series C convertible preferred stock;

     o    the  conversion  of warrants to  purchase  2,193,333  shares of common
          stock into 1,456,480 shares of common stock; and

     o    the  conversion of 2,800,000  shares of Series A preferred  stock,  in
          addition to  accumulated  dividends of $662,356 as of May 31, 1999 and
          acceleration of $2,137,644 of dividends  payable through the remaining
          term.

     Net  tangible  book  value  per  share is equal to the  amount of our total
tangible  assets  less  total  liabilities,  divided  by the number of shares of
common stock  outstanding as of May 31, 1999. After giving effect to our sale of
the  shares  offered  hereby  and after  deducting  underwriting  discounts  and
estimated  offering expenses,  and the initial  application of the estimated net
proceeds  therefrom,  our pro forma net  tangible  book value as of May 31, 1999
would  have  been  $___________,  or $____  per  share  of  common  stock.  This
represents  an immediate  increase in net tangible book value of $____ per share
to existing  stockholders  and an  immediate  dilution in pro forma net tangible
book value of $____ per share to new investors.  The following table illustrates
this per share dilution:

<TABLE>
<S>                                                                                   <C>          <C>
     Assumed initial public offering price per share............................                   $
                                                                                                    --------
        Pro forma net tangible book value per share before this offering........      $
                                                                                       --------
        Pro forma increase per share attributable to new investors..............
                                                                                       --------
     Pro forma net tangible book value per share after this offering............
                                                                                                    --------
     Dilution per share to new investors........................................                   $
                                                                                                    ========
</TABLE>

     Assuming the exercise in full of the underwriters'  over-allotment  option,
the pro forma net tangible  book value as of May 31, 1999 would have been $_____
per share,  representing  an immediate  increase in net  tangible  book value of
$_____ per share for  existing  stockholders  and an  immediate  dilution in net
tangible book value of $____ per share to new investors.

     The following  table  summarizes,  as of May 31, 1999, on a pro forma basis
giving effect to:

     o    the sale in August 1999 of 273,300  shares of our Series B convertible
          preferred stock;

     o    the sale in  October  1999 of 38  shares of our  Series C  convertible
          preferred stock;

     o    the  conversion  of  aggregate   principal  amount  of  $2,757,972  of
          outstanding  indebtedness  and  accrued  interest  to 55.16  shares of
          Series C convertible preferred stock;

     o    the  conversion  of warrants to  purchase  2,193,333  shares of common
          stock into 1,456,480 shares of common stock;

     o    the sale of  shares  of  common  stock by us in this  offering,  after
          deducting   underwriting   discounts  and  commissions  and  estimated
          offering expenses; and

     o    the  conversion  into  common  stock of  2,800,000  shares of Series A
          preferred  stock, in addition to accumulated  dividends of $662,356 as
          of May 31, 1999 and  acceleration  of $2,137,644 of dividends  payable
          through the remaining term.

<TABLE>
<CAPTION>
                                    Shares Purchased                 Total Consideration           Average Price
- ------------------------------------------------------------------------------------------------------------------
                                 Number           Percent          Amount           Percent           Per Share
- ------------------------------------------------------------------------------------------------------------------
<S>                              <C>                <C>              <C>              <C>          <C>
Existing Stockholders                                                $                             $
- ------------------------------------------------------------------------------------------------------------------
New Investors
- ------------------------------------------------------------------------------------------------------------------
Total                                               100%             $                100%         $
==================================================================================================================
</TABLE>


                                       15
<PAGE>


                                 CAPITALIZATION

     The following table sets forth our capitalization as of May 31, 1999:

     o    on an actual basis;

     o    on a pro forma basis  giving  effect to (a) the sale in August 1999 of
          273,300 shares of our Series B convertible  preferred  stock,  (b) the
          sale  in  October  1999  of 38  shares  of our  Series  C  convertible
          preferred stock,  (c) the conversion of aggregate  principal amount of
          $2,757,972 of outstanding  indebtedness  and accrued interest to 55.16
          shares of Series C convertible  preferred stock, (d) the conversion of
          warrants to purchase  2,193,333  shares of common stock into 1,456,480
          shares of common stock;  and (e) the  conversion  into common stock of
          2,800,000   shares  of  Series  A  preferred  stock,  in  addition  to
          accumulated dividends of $662,356 as of May 31, 1999; and acceleration
          of $2,137,644 of dividends payable through the remaining term.

     o    on a pro  forma as  adjusted  basis  giving  effect to the sale of ___
          shares of common stock by us in this offering.

     You should read this table in conjunction with the Management's  Discussion
and Analysis of Financial  Condition and Results of  Operations  section and the
financial statements and related notes appearing elsewhere in this prospectus.

<TABLE>
<CAPTION>
                                                                                                  May 31, 1999
                                                                                      ---------------------------------------
                                                                                                                  Pro forma,
                                                                                      Actual        Pro forma     as adjusted
                                                                                      ------        ---------     -----------

<S>                                                                               <C>              <C>             <C>
Long-term debt, less current portion ...........................................  $   203,375      $               $

Series A convertible redeemable preferred stock, $.001 par value, 2,800,000
shares authorized; 2,800,000 shares issued and outstanding on an actual and pro
forma basis; no shares issued and outstanding on a pro forma as adjusted basis .    7,521,583

Series C convertible redeemable preferred stock, $.001 par value, 150 shares
authorized; no shares issued and outstanding on an actual basis; ____ shares
issued and outstanding on a pro forma basis; no shares issued and outstanding
on a pro forma as adjusted basis ...............................................           --

Stockholders' deficit:

Common stock, $.001 par value, 20,000,000 shares authorized; 11,401,263 shares
issued and outstanding on an actual basis; ___ shares issued and outstanding on
a pro forma basis; ___ shares issued and outstanding on a pro-forma as adjusted
basis ..........................................................................       11,401

Series  B  convertible  preferred  stock,  $.001  par  value,  5,000,000  shares
authorized,  no shares issued and outstanding on an actual basis;  ______ shares
issued and outstanding on a pro forma basis;  ____ shares issued and outstanding
on a pro forma as adjusted basis ...............................................          --


Additional paid-in capital .....................................................    6,024,853

Accumulated deficit ............................................................  (17,652,653)
                                                                                  ------------     -------------   ------------
Total stockholders' deficit ....................................................  (11,616,399)
                                                                                  ------------     -------------   ------------
Total capitalization ...........................................................  ($3,891,441)     $               $
                                                                                  ============     =============   ============
</TABLE>


                                       16
<PAGE>

                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF

                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

     The  following  discussion  of  our  financial  condition  and  results  of
operations  should  be read  in  conjunction  with  our  consolidated  financial
statements and notes appearing elsewhere in this prospectus.

Overview

     As of October 11, 1999, we own,  operate,  franchise and license 45 upscale
quick-service  restaurants  with 34  restaurants  located  in the New York,  New
Jersey and Connecticut  tri-state area, 9 restaurants  located in Maryland,  the
District of Columbia,  Virginia,  North Carolina,  Missouri and California and 2
restaurants  located in Taiwan. The first Ranch *1 restaurant was opened in 1990
in the  borough  of  Manhattan  in New  York.  Due to the  success  of the first
restaurant,  a second  restaurant was opened and Ranch *1 began  franchising its
operations in 1994,  growing to 10  company-owned  and franchise  restaurants in
1996.

     We acquired the Ranch *1 business in November  1996 and  subsequently  have
increased the number of system-wide restaurant openings.  During fiscal 1997, we
closed and  relocated  1  company-owned  restaurant,  and  acquired 2  franchise
restaurants. In addition, during fiscal 1997, we opened 7 franchise restaurants.
During  fiscal  1998,  we  opened  9  company-owned  and  acquired  1  franchise
restaurant.  In addition,  4 franchise  restaurants  opened in fiscal  1998.  In
fiscal 1999, we opened 2 company owned restaurants and 11 franchise restaurants.
Since we acquired the Ranch *1 business,  4 restaurants have been closed, all of
which were operated by franchisees that did not meet our performance criteria.

     As a result of our rapid  expansion  since acquiring the Ranch *1 business,
period to period  comparisons  of our financial  results may not be  meaningful.
When a new restaurant  opens,  it will typically incur higher than normal levels
of food and labor costs until reaching routine levels of business.  Hourly labor
schedules are  gradually  adjusted  downward  during the first three months of a
restaurant opening until the restaurant reaches operating  efficiencies  similar
to those at established  restaurants.  Therefore, in determining both comparable
system-wide and company-owned restaurant performance,  we introduce a restaurant
into our  comparable  restaurant  base  after it has  been in  operation  for 18
months. For fiscal 1999, we used 20 restaurants system-wide and 10 company-owned
restaurants as a restaurant  base, to measure  financial and operating  results,
primarily sales, from period to period.

     Restaurant sales represent gross sales less sales taxes,  coupons and other
discounts.  We also  receive  royalties  and  franchise  related  fees  from our
franchise  restaurants  and  area  development  agreements.  Franchise  fees are
recognized  as  revenue  when we  perform  substantially  all  initial  services
required by the franchise agreement, which is generally upon restaurant opening.
Revenue under area development  agreements is recognized ratably over the number
of restaurants opened, as provided for in the respective  agreements.  Franchise
and  area   development  fees  received  prior  to  completion  of  the  revenue
recognition process are recorded as deferred revenue.

     Restaurant  operating  expenses include labor costs,  such as direct hourly
and management wages, bonuses and fringe benefit costs, pre-opening expenses and
other restaurant expenses, such as utilities, maintenance, cleaning supplies and
repairs.  Restaurant  occupancy and related expenses include rent, property tax,
and property insurance.

     We have  increased  our sales and marketing  expenditures  from $972,824 in
fiscal 1998 to  $1,572,298  in fiscal  1999,  excluding  franchisee  advertising
contributions.  We  increased  media  spending  which we believe is an effective
medium to augment growth in our sales. In particular,  we believe our restaurant
sales are favorably impacted by radio and television advertising. In fiscal 1998
and fiscal 1999,  we spent  approximately  $1,000,000  for the  development  and
airing  of two  commercials  on major  television  stations,  running  in August
through September 1998. However, because of capital constraints,  we were unable
to continue the commercials.

     General   and   administrative   expenses   include   all   corporate   and
administrative   functions   that  support   existing   operations  and  provide
infrastructure  to  facilitate  our future  growth.  Components of this category
include



                                       17
<PAGE>


management,   supervisory  and  staff  salaries,   employee  benefits,   travel,
information   systems,   training,   headquarters'  rent  and  professional  and
consulting fees.

     We have  leased  all of our  facilities  in  order  to  minimize  the  cash
investment  associated with each restaurant.  The majority of our leases are for
10-15 year terms.

     During fiscal 1999, our expansion of  company-owned  restaurants was put on
hold due to  insufficient  capital.  We opened 2  company-owned  restaurants  in
fiscal 1999 as compared to 10  company-owned  restaurants in fiscal 1998. Due to
our rapid  expansion  in fiscal 1998,  we spent much of our  capital,  including
numerous loans, to open new stores,  fund operating losses and prepare ourselves
for additional  development.  As a result of higher than  anticipated  operating
losses in fiscal 1998, with a corresponding  reduction in working  capital,  our
ability  to  execute  our  strategic  plan  in  fiscal  1999  was  significantly
encumbered. As a result, in March 1999 we restructured our senior management and
instituted additional cost reduction plans. As a result of our efforts to secure
additional  financing in the second half of fiscal 1999 and in fiscal  2000,  we
are now able to proceed with our newly  developed  expansion plan and anticipate
opening 7 company-owned restaurants and 28 franchise restaurants in fiscal 2000.
However,  without the proceeds from this offering,  we will be unable to execute
our  expansion  plans and will be  required  to  dramatically  reduce  operating
expenses.

Results of Operations

     Our operating results,  expressed as a percentage of restaurant sales, were
as follows:

                                                             Year Ended May 31,
                                                           ---------------------
                                                             1998         1999
Revenues:


Restaurant sales .....................................        100%         100%
                                                           ------       ------
Expenses:
Food and paper cost ..................................       29.8%        31.4%
Restaurant operating expenses ........................       44.1%        37.5%
Restaurant occupancy and related expenses ............       25.3%        23.4%
Marketing and promotional expenses ...................        9.0%         6.9%
General and administrative ...........................       44.8%        28.0%
Depreciation and amortization ........................        6.7%         4.6%
Impairment charges ...................................       35.1%         0.4%
Interest expense, net ................................        6.0%         5.5%
                                                           ------       ------

Loss before income taxes and extraordinary item ......      (95.7%)      (32.6%)
Income taxes .........................................        0.1%         0.3%
                                                           ------       ------
Loss before extraordinary item .......................      (95.8%)      (33.0%)
Extraordinary gain on extinguishment of debt .........        2.2%         0.0%
                                                           ------       ------
Net loss .............................................      (93.6%)      (33.0%)
                                                           ======       ======

     Year Ended May 31, 1999 Compared to Year Ended May 31, 1998

     Results of operations  reflect a full year of operations of 16  restaurants
and 6  restaurants  for the fiscal years ended May 31,  1999,  and May 31, 1998,
respectively. Results of operations also reflect a partial year of operations of
2 restaurants  and 10  restaurants  for the fiscal years ended May 31, 1999, and
May 31, 1998, respectively.

     Restaurant  Sales and Franchising  Fees.  Restaurant sales in company-owned
restaurants  increased  $6,983,205  or  68.7%,  to  $17,147,358  in  1999,  from
$10,164,153  in 1998.  This  increase  was  primarily  due to the  opening  of 2
company-owned  restaurants  in  1999,  and  the  realization  of a full  year of
operations  for the 10  company-owned  restaurants  opened  in 1998.  Comparable
restaurant  sales in 1999 were  equal to those in 1998.  Fees  from  franchising
activities  increased  $339,344 or 71.3%,  to $815,296 in 1999 from  $475,952 in
1998. The increase was primarily due to the opening of 10 franchised restaurants
in 1999.


                                       18
<PAGE>


     Food and Paper costs. Food and paper costs increased by $2,362,769 or 78.1%
to $5,387,758 in 1999, from  $3,024,989 in 1998. As a percentage of sales,  food
and paper costs increased to 31.4% in 1999, from 29.8% in 1998, primarily due to
higher  chicken  prices and to an operating  change from cutting  whole  chicken
breasts on site to the purchase of pre-sliced product, which is more expensive.

     Restaurant  Operating Expenses.  Restaurant operating expenses increased by
$1,943,007  or  43.4% to  $6,422,061  in 1999  from  $4,479,054  in  1998.  As a
percentage of sales,  restaurant  operating expenses decreased to 37.5% in 1999,
from 44.1% in 1998, due primarily to the  elimination of skilled labor resulting
from the change to purchasing  pre-sliced chicken breasts,  reduced  pre-opening
expenses due to the reduction in new restaurant  openings and improved operating
efficiencies.

     Restaurant Occupancy and Related Expenses. Restaurant occupancy and related
expenses increased by $1,444,947 or 56.1%, to $4,019,274 in 1999 from $2,574,327
in  1998,  reflecting  a  full  year  of  operations  of 11  restaurants  in the
high-priced  real  estate  market  of  Manhattan.  As  a  percentage  of  sales,
restaurant  occupancy and related  expenses  decreased to 23.4% of sales in 1999
from 25.3% in 1998,  primarily  due to slightly  favorable  lease rates on later
restaurant openings.

     Marketing and  Promotional  Expenses.  Marketing and  promotional  expenses
increased by $255,925 or 27.9%,  to $1,174,756 in 1999 from $918,831 in 1998. As
a percentage of sales,  marketing and promotional  expenses decreased to 6.9% of
sales in 1999 from 9.0% in 1998,  primarily as a result of the implementation of
cost containment efforts after the introduction of television advertising in the
summer of 1998.

     General  and  Administrative.   General  and  administrative  increased  by
$257,416 or 5.7% to $4,806,110 in 1999, from $4,548,694 in 1998 primarily due to
increased  professional fees, costs associated with severance agreements and the
impact of investments in corporate  infrastructure.  General and  administrative
decreased  as a  percentage  of  sales to  28.0%  in  1999,  from  44.8% in 1998
primarily due to increased revenue and the  implementation of a cost containment
plan.

     Depreciation and Amortization.  Depreciation and amortization  increased to
$787,104 in 1999 from $685,864 in 1998. The $101,240 increase is attributable to
2 new restaurants  opened during 1999 and a full year of depreciation for the 10
restaurants  opened in 1998,  offset  by the  impact  of the  impairment  charge
recorded in 1998.

     Impairment Charges.  Based on a strategic  assessment of operating results,
pursuant  to the  approval  of our Board of  Directors,  in 1998 we  recorded  a
non-recurring  charge of  $3,566,871,  recognizing  the  write-down  of impaired
restaurant  assets,  enterprise  value  goodwill  and goodwill  associated  with
restaurants acquired. In fiscal 1999, a further impairment charge of $66,420 was
recorded.

     Interest Expense, net. Interest expense, net increased to $944,197 in 1999,
from $608,011 in 1998.  This increase was  attributable  to a variety of factors
including additional  borrowings with high interest rates, the value of warrants
associated with the additional borrowings and the triggering of default interest
rates due to our non-compliance with payment conditions of some of our debt.

     Extraordinary  Gain. In 1998, we entered into a stipulation with the holder
of a $1,500,000  convertible  note payable to satisfy the  obligation for a cash
payment of $1,275,000. We have accounted for the forgiveness of debt of $225,000
as an extraordinary gain.

     Accrual of Dividends,  Issuance of Performance Warrants and Amortization of
Issuance  Costs  on  Preferred  Shares.   Accrual  of  dividends,   issuance  of
performance  warrants and  amortization  of issuance  costs on preferred  shares
increased to $1,000,739 in 1999 from $111,741 in 1998.  The increase of $888,998
is attributable to a full year of dividends accruing on the Series A convertible
preferred  stock,  as well as a charge of $403,200  relating to the  issuance of
1,440,000  performance  warrants due to our  inability to achieve the  financial
performance covenants stipulated in the Series A preferred stock agreement.


                                       19
<PAGE>


Inflation

     Components of our operations  subject to inflation include food,  beverage,
lease and labor costs. Our leases require us to pay taxes, maintenance, repairs,
insurance and utilities,  all of which are subject to inflationary increases. We
believe  inflation has not had a material impact on our results of operations in
recent years.

Liquidity and Capital Resources

     We have generated significant  operating losses since inception,  which has
depleted  our capital  resources  and has  resulted in our  inability to fulfill
certain  contractual  obligations and the incurrence of a significant  amount of
indebtedness.  In fiscal  1999,  we  implemented  a cost  reduction  plan  which
included the termination of several  corporate  officers and a reduction in work
force.  Without  additional funds, we will have to abandon our expansion efforts
as outlined in our strategic plan and dramatically  reduce  operating  expenses.
Our strategic plan provides for the satisfaction and restructuring of delinquent
debt obligations, the completion of new financing arrangements,  the development
of  new  prototype  restaurants  and  a  significant  expansion  of  franchising
operations.  There can be no assurance that we will have sufficient liquidity to
sustain current  operations or obtain additional  financing or if such financing
is obtained, that profitable operations can be attained.

     For the fiscal year ended May 31,  1999,  our cash  position  increased  by
$302,287,  principally as a result of the proceeds of a $2,600,000 facility with
a  financial   institution,   bridge  financing  arrangements  of  approximately
$1,300,000, shareholder loans of approximately $1,287,500 and the sale of common
stock, which were partially offset by operating losses, capital expenditures and
principal debt repayments.

     Subsequent to May 31, 1999, we executed three leases for new  company-owned
restaurant  development.  Each of the leases are for ten years,  with no renewal
options. Minimum aggregate rental payments pursuant to the terms of the lease is
approximately   $2,386,000.   Our  management   anticipates   incurring  capital
expenditures  relating to the  development of the restaurants of an aggregate of
$1,027,000.  Total projected capital expenditures for fiscal 2000 is expected to
be approximately $4,600,000.

     Additionally, at May 31, 1999, we were delinquent in the filing and payment
of New York  State  sales  taxes of  approximately  $320,000  and New York  City
occupancy taxes of approximately  $290,000.  At May 31, 1999, we were in default
in the  payment  of  obligations  pursuant  to  restaurant  operating  leases of
$147,000. As indicated in note 15 of our consolidated  financial statements,  we
have entered into stipulation  agreements to cure these lease defaults,  and our
management  is of the  opinion  that all past due  lease  obligations  have been
satisfied as of September 30, 1999, except for an eviction notice received for a
restaurant under development.  We are currently negotiating with the landlord of
this site to permit us to resume our tenancy.  Additionally,  two $300,000 notes
payable  matured on June 6, 1998, a $60,000  note  payable  matured on April 27,
1999, a $225,000 note payable matured on December 16, 1998, three $100,000 notes
payable  matured on  December  17,  1998,  a $500,000  note  payable  matured on
December 18, 1998, two notes payable  aggregating $62,500 matured on January 30,
1999 and a $250,000  note  payable  matured on  February  6, 1999.  All of these
obligations  aggregating  $1,997,500  plus  related  accrued  interest,  were in
default  at May 31,  1999.  On  September  10,  1999,  holders  of  notes in the
aggregate principal amount of $2,937,500,  including $1,937,500 of notes payable
which were in default  on May 31,  1999,  extended  the  maturity  date of these
obligations,  including accrued interest,  until March 10, 2000. In addition, we
were in violation of certain  covenants of a $2,439,769  loan  agreement  with a
financial institution.

     In August  1999,  we sold  273,300  shares of Series B preferred  stock for
$683,250 and obtained one year bridge loans aggregating  $685,000,  each bearing
interest  at 15%.  All  outstanding  shares  of  Series B  preferred  stock  are
automatically  convertible into our common stock at the lower of $2.50 or 70% of
initial  public  offering price of the common stock in this offering on the date
of the consummation of this offering.

     In September 1999,  holders of notes in the aggregate  principal  amount of
$2,487,500,  including  $2,087,500 of notes payable  outstanding at May 31, 1999
and $400,000 of bridge loans issued subsequent to May 31, 1999,  converted their
obligations,  inclusive of accrued  interest,  into Series C preferred  stock at
$50,000 per share,  which is automatically  convertible into our common stock at
70% of the initial  public  offering  price of the common stock in this offering
upon the date of consummation of this offering.


                                       20
<PAGE>

     In September  1999,  the holders of 2,800,000  shares of Series A preferred
stock agreed to convert  their  holdings  into common stock at the rate equal to
the lesser of $2.50 per share or 70% of the price per share in this offering. In
addition, accumulated dividends of $662,356 and an acceleration of $2,137,644 of
dividends  payable  through the remaining  term of the Series A preferred  stock
agreement,  into shares of common stock at the initial public  offering price of
the  common  stock  in this  offering  upon  the  date of  consummation  of this
offering.

     Additionally,  on July 30, 1999,  warrant holders of 2,193,333  outstanding
warrants  converted the warrants into 1,456,480  shares of our common stock on a
cash-less exercise basis, at the conversion rate of $2.40 per share.

     At May 31, 1999,  we had net  operating  loss  carry-forwards  for federal,
state and city income tax purposes of approximately $12,022,000, $11,038,000 and
$12,110,000,  respectively, which are available to offset future taxable income,
if any before 2014. In accordance with Section 382 of the Internal  Revenue Code
of 1986, as amended, as it applies to the net operating loss  carry-forwards,  a
change  in more  than 50% in the  beneficial  ownership  of  Ranch  *1  within a
three-year  period will place an annual limitation on our ability to utilize our
existing net operating  loss  carry-forwards  to offset  United  States  federal
taxable income in future years. We believe that ownership  changes have occurred
and will cause the annual  limitations to apply. We have not determined what the
maximum  annual  amount  of  taxable  income is that can be  reduced  by the net
operating loss carryforwards.

     We believe  that the net  proceeds  from this  offering  and the sale of 38
shares of our Series C preferred stock completed in October 1999,  together with
anticipated cash flow from operations, will be sufficient to satisfy our working
capital and  capital  expenditure  requirements  for at least the next 12 months
following the date of this prospectus.  We plan to incur  substantial costs over
the near-term in connection with our expansion program. Changes in our operating
plans,  acceleration  of our  expansion  plans,  lower than  anticipated  sales,
increased expenses,  potential acquisitions or other events may cause us to seek
additional  financing sooner than anticipated.  Additional  financing may not be
available on acceptable terms, or at all. Failure to obtain additional financing
as needed  could have a material  adverse  effect on our business and results of
operations.

Year 2000 Readiness Disclosure

     Historically,  most computer databases, as well as embedded microprocessors
in computer systems and industrial equipment, were designed with date data using
only two digits of the year.  Most  computer  programs,  computers  and embedded
microprocessors  controlling  equipment  were  programmed to assume that all two
digit dates were  preceded by "19," causing "00" to be  interpreted  as the year
1900.  This formerly  common  practice now could result in a computer  system or
embedded  microprocessor  which fails to  recognize  properly a year that begins
with  "20,"  rather  than "19." This in turn  could  result in  computer  system
miscalculations or failures, as well as failures of equipment controlled by date
sensitive  microprocessors,  and is  generally  referred  to as the "year  2000"
issue.

     Our State of Year 2000 Readiness

     We have reviewed both our  information  technology and our  non-information
technology  systems to determine whether they are year 2000 compliant.  Based on
the results of the work performed to date, our mission-critical computer systems
and applications are currently year 2000 compliant, or will be brought into year
2000 compliance prior to January 1, 2000. Our  mission-critical  systems include
point-of-sale  systems and computerized  accounting  systems.  We have initiated
formal  communications  with all significant  supplier and service  providers to
determine the extent to which we are vulnerable to those third parties' failures
to solve their year 2000 problem.  We have received  written  assurances of year
2000  compliance  from a  majority  of the  third  parties  with  whom  we  have
relationships,  including providers of computerized accounting and point-of-sale
systems and major suppliers. Testing and replacement of all systems is scheduled
to be completed  by November 30, 1999.  We intend to continue to make efforts to
ensure  that  third  parties  with  whom we have  relationships  are  year  2000
compliant.


                                       21
<PAGE>


     The Costs to Address Our Year 2000 Issue

     We  currently  estimate the total costs of  completing  our year 2000 plan,
including  costs  incurred to date, to be less than  $100,000.  This estimate is
based on currently available  information and will be updated as we continue our
assessment  of   third-party   relationships,   proceed  with  our  testing  and
implementation and design contingency plans.

     The Risks of Our Year 2000 Issue

     If any  information  technologies  or  embedded  microprocessor  technology
systems  critical  to our  operations  have been  overlooked,  there  could be a
material  adverse effect on our business or results of operations of a magnitude
which we have not yet fully analyzed. If the vendors of most important goods and
services  or the  suppliers  of our  necessary  energy,  telecommunications  and
transportation  needs  fail to provide us with (1) the  materials  and  services
which are  necessary  to  produce,  distribute  and sell our  products,  (2) the
electrical power and other utilities necessary to sustain our operations, or (3)
reliable means of transporting  supplies to our restaurants,  such failure could
affect our ability to sell our  products,  which  could have a material  adverse
effect on our business or results of operations.

     Our Contingency Plan

     We are in the initial stages of developing a business  contingency  plan to
address both  unavoided and  unavoidable  year 2000 risks.  This plan  currently
includes developing and maintaining relationships with suppliers of services and
products to mitigate the risks  associated  with suppliers who are not year 2000
compliant.  Although we expect to have the plan  well-developed  by November 30,
1999, enhancements and revisions will be continuously considered and implemented
as appropriate.

Market Risk

     We are not subject to interest rate risk, as  substantially  all borrowings
are fixed  rate  obligations.  However,  we have  exposure  to  commodity  risk,
including the dependence on the rapid availability of food, principally chicken,
and  fluctuations  in price of these  commodities.  Although we believe that our
relationships  with suppliers are satisfactory and that alternative  sources are
available,  the loss of certain suppliers,  or substantial price increases could
have a material adverse effect on our business and results of operations.

Seasonality and External Influences on Quarterly Results

     Our sales  and  earnings  reflect  a  seasonality  of the  business,  which
generally  produces higher revenues during the summer months.  Quarterly results
have been and,  in the future are likely to be,  substantially  affected  by the
timing of new  restaurant  openings.  Because  of the  impact of new  restaurant
openings,  results for any quarter are not necessarily indicative of the results
that may be  achieved  for a full  fiscal  year and  cannot be used to  indicate
financial performance for the entire year.

Recent Accounting Announcements

     In April 1998, Statement of Position 98-5,  "Reporting the Cost of Start-up
Activities,"  was issued.  This statement  requires that costs  incurred  during
start-up activities,  including  pre-opening costs, be expensed as incurred.  We
have  historically  expensed  pre-opening  costs as incurred.  Accordingly,  the
adoption of this statement will not have an impact on our financial  position or
results of operations.

     In June 1997, the FASB issued Statement 131, "Disclosures about Segments of
an Enterprise  and Related  Information",  effective for fiscal years  beginning
after  December 15, 1997.  This  statement  established  standards for reporting
information about operating segments in annual financial statements and requires
selected  information  about  operating  segments in interim  financial  reports
issued to shareholders.  It also established  standards for related  disclosures
about products and services,  geographic  areas and major  customers.  Operating
segments  are  defined as  components  of an  enterprise  about  which  separate
financial  information  is available  that is  evaluated  regularly by the chief
operating  decision maker in deciding how to allocate resources and in assessing


                                       22
<PAGE>

performance.  This statement  requires reporting segment profit or loss, certain
specific  revenue  and  expense  items  and  segment  assets.  It also  requires
reconciliations of total segment revenues,  total segment profits or loss, total
segment assets and other amounts disclosed for segments to corresponding amounts
reported in the consolidated  financial  statements.  Restatement of comparative
information  for earlier  periods  presented  is required in the initial year of
application.  Interim  information  is not  required  until the  second  year of
application,  at which  time  comparative  information  is  required.  We do not
believe  that  adoption  of  this  statement  had a  significant  impact  on our
financial statements  disclosures.  Our management believes that we operate in a
single segment,  which is franchising and operating of food service stores under
the Ranch *1 brand name.

     In  June  1998,  Statement  of  Financial  Accounting  Standards  No.  133,
"Accounting for Derivative Instruments and Hedging Activities", was issued which
is effective  for fiscal years  beginning  after June 15, 2000.  This  statement
standardizes  the accounting for  derivative  instruments  and requires that all
derivative  instruments  be carried at fair value.  We have not  determined  the
impact that, this statement will have on our financial statements.


                                       23
<PAGE>

                                    BUSINESS

     Ranch *1 owns,  operates,  franchises  and licenses  upscale  quick-service
restaurants that specialize in fresh-grilled  skinless,  boneless chicken breast
sandwiches,  which we advertise as "The Best Grilled Chicken Sandwich on Earth,"
Idaho  french-fried  potatoes  and a variety of  freshly-prepared  healthy  menu
selections.  In July 1999, we were selected by Restaurants and Institutions,  an
industry publication, as one of the top 400 U.S. restaurant concepts of the year
and were  awarded  "Best  Fast Food of New York" by New York  Magazine  in April
1996.  There are currently 45 Ranch *1  restaurants  located in eight states and
the District of Columbia. We own and operate 18 restaurants, and our franchisees
and licensees operate 27 restaurants.  All of our company-owned  stores,  except
one, are  currently  located in the borough of  Manhattan in New York City.  Our
franchise  restaurants  are  located  in  New  York,  New  Jersey,  Connecticut,
Maryland,  the  District  of  Columbia,   Virginia,  North  Carolina,  Missouri,
California  and Taiwan.  We plan to open an additional 35  restaurants in fiscal
2000  and  94   restaurants   in  fiscal  2001,   including  both  domestic  and
international franchise operations.

Our History

     Ranch *1 was founded in 1989 by Ori Gottlieb  and  Mordechai  Davidi.  They
emigrated  to the United  States from Israel  where they had opened and operated
several successful  restaurants.  Once in the United States,  they recognized an
opportunity  in the lunch  segment  of the market to  satisfy  growing  consumer
demand for grilled  chicken breast  sandwiches.  In 1990,  they opened the first
Ranch *1  restaurant,  a 1,000 square foot  restaurant  on Broadway in Manhattan
next to the Ed Sullivan Theater. The Ranch *1 concept,  menu, and our open-flame
grill process were developed by Messrs.  Gottlieb and Davidi. Due to the success
of the first  restaurant,  a second  restaurant  was  opened  and Ranch *1 began
franchising  its operations in 1994,  growing to 10  system-wide  restaurants by
1996.

     In November  1996,  our  company,  owned by James  Chickara  and  Sebastian
Rametta under the name Franchise  Concepts Group,  Inc.,  purchased the Ranch *1
business. In November 1996, George Naddaff, founder of Boston Chicken, became an
investor and our Chairman of the Board.  In April 1997,  David  Sculley,  former
President  and Chief  Executive  Officer of Heinz  U.S.A.,  also  became a major
investor,  and was named Vice Chairman of the Board.  In August 1999, we changed
our corporate name from Franchise Concepts Group, Inc. to Ranch *1, Inc.

The Ranch *1 Concept

     By providing high-quality food in an upscale quick-service environment,  we
believe we have  differentiated  ourselves from our competition.  We believe the
Ranch *1  restaurants  are  positioned  between the  fast-food and casual dining
segments  of  the  restaurant   industry,   creating  a  new  niche-the  upscale
quick-service restaurant. The critical elements of our concept are as follows:

     o    Distinctive,  Fresh,  High-Quality  Food.  We  seek  to  differentiate
          ourselves  from  other  quick-service  and  fast-food  restaurants  by
          offering  high-quality  products made with fresh ingredients.  We have
          experienced a high degree of success to date by developing distinctive
          and flavorful  offerings that generate  strong customer  loyalty.  Our
          signature  items  include  our grilled  chicken  breast  sandwich  and
          french-fried  potatoes.  Our menu is served at lunch and dinner, and a
          breakfast menu is served at selected locations.

     o    Excellent  Dining Value. We offer guests  high-quality  food typically
          associated with sit-down,  casual dining  restaurants at quick-service
          prices.  In addition to favorable prices, we offer the convenience and
          rapid delivery of a traditional  quick-service format. Our restaurants
          provide  guests a clean  and  inviting  environment  in which to enjoy
          their meal.  We also offer  guests the  convenience  of  take-out  and
          delivery  service.  We  believe  the  strong  value we  deliver to our
          customers is critical to building  strong repeat business and customer
          loyalty.


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<PAGE>


     o    Fast Serving Time. We believe we have one of the fastest service times
          in the industry-we  strive to deliver meals to our customers within 45
          seconds  from  taking of the order to service  of the food  during our
          peak hours.

The Industry

     According  to  The  National  Restaurant  Association,  an  industry  trade
association,  the  quick-service  restaurant  remains the largest segment of the
$338 billion foodservice industry sector,  representing  approximately one-third
of sales in 1997 and 1998.  We are  attempting  to  capitalize  on the  public's
increasing  recognition  that  chicken  is a  healthy  alternative  to meat,  as
evidenced by a United States  Department of Agriculture  report  predicting that
chicken consumption per person which increased from 27.8 pounds per year in 1960
to 72.1 pounds per year in 1990,  will increase to  approximately  93 pounds per
year by 2005.  We  believe  that the public is seeking  healthy  and  nutritious
offerings from  quick-service  restaurants,  including grilled rather than fried
foods, provided that the offerings combine good taste,  attractive  presentation
and convenience.

     According to the National Restaurant Association,  the quick-service market
has been growing steadily at 4 to 6 percent per year. We believe this growth can
be  attributed to a number of factors,  including  consumer  preference  towards
convenience,  longer work hours, higher divorce rates,  decreasing family sizes,
greater  accessibility to fast-food restaurants and individual time constraints,
among others. Further, we believe there is a growing desire among individuals to
eat  healthier  and  stay  fit.  Ranch  *1  is  poised  to  benefit  from  these
demographic/market  trends.  Ranch *1 offers fast-food customers a quick-service
alternative to unhealthy fast-foods, while still maintaining fast-food prices.

     In  1997,  J.S.  Cacciola  Marketing  Service,  a  market  survey  company,
conducted a small-scale  consumer research study in New York City.  Although not
indicative  of the  likelihood  of success  on a  nationwide  basis,  the survey
results  indicated that our products were well accepted by consumers,  as 84% of
those  surveyed  found our  chicken  sandwich  much  better or better than other
fast-food  chicken,  69% preferred our french-fried  potatoes to other fast-food
fries,  and 80% felt that  overall,  Ranch *1 was much  better  or  better  than
McDonald's, Burger King and Wendy's.

Our Business Strategy

     Our  business  objective  is to become the  leading  upscale  quick-service
restaurant  brand  nationwide  and  internationally.  In  order to  achieve  our
business objective, we have developed the following strategies:

     o    Execute  a  Disciplined   Expansion  Program.   We  believe  that  our
          restaurant  concept has broad  national and  international  appeal and
          that, as a result,  we have  significant  opportunities  to expand our
          operations and generate  attractive  restaurant-level  economics.  Our
          current   expansion  plan  calls  for  us  to  open  7   company-owned
          restaurants in fiscal 2000 and 24 company-owned  restaurants in fiscal
          2001.  We  have  signed  lease  agreements  for  3  new  company-owned
          restaurants  to  date.  We  believe  we will  open 22  domestic  and 6
          international  franchise  restaurants in fiscal 2000. To date, we have
          entered  into  area  development  agreements,   single-unit  franchise
          agreements and license agreements to open in fiscal 2000 approximately
          26  domestic  franchise  restaurants  and  5  international  franchise
          restaurants,  of  which  3  domestic  and  2  international  franchise
          restaurants have opened to date. We believe we will open approximately
          59  domestic  franchise  restaurants  and 11  international  franchise
          restaurants in fiscal 2001. Our franchise expansion plan is focused on
          establishing  strategic  relationships  with area developers with food
          service experience.

     o    Strategic Site Selection  Process.  We have targeted specific types of
          sites for expansion outside of Manhattan, such as:

          (i)  Suburban Drive-Thru Prototype  Restaurants.  We intend to develop
               free-standing  drive-thru prototype restaurants in suburban areas
               which we believe will improve our


                                       25
<PAGE>


               restaurant  economics  by in part  lowering  occupancy  costs and
               increasing restaurant traffic.

          (ii) Selecting Sites Outside Manhattan.  We intend to reduce occupancy
               costs  associated  with  higher  Manhattan  rents by  executing a
               careful  site  selection  process  in  both  urban  and  suburban
               locations.

         (iii) Expanding to Select Mall  Locations.  Currently,  the majority of
               our  locations  are located in urban areas and these  restaurants
               experience  higher  revenues  in spring and summer as compared to
               fall and  winter.  We believe  that  opening new  restaurants  in
               malls,  such as in indoor food court  locations,  will reduce the
               effects  of  seasonality,  since  the most  popular  seasons  for
               attracting mall clientele are fall and winter.

     o    Strengthen  our  Distinctive  Concept and Brand.  We have  developed a
          distinctive  restaurant  concept  and brand  featuring  one core item,
          fresh-grilled skinless,  boneless chicken breast, that is served in an
          upscale quick-service environment. Our restaurants provide guests with
          a  distinctive  dining  experience  which,  we believe,  helps promote
          frequent visiting patterns and strong customer loyalty. We continue to
          focus on several key  initiatives  designed to enhance the performance
          of  our  existing   restaurants  and  strengthen  our  brand  identity
          including expanding our menu offerings with additional grilled chicken
          dishes. In addition,  we will continue to promote the awareness of our
          brand through  comprehensive  regional and local media  campaigns.  We
          will  also  continue  our  popular  street-level  marketing  campaigns
          featuring  costumed  individuals  and our Ranch *1  chicken  mascot to
          attract attention to our restaurants.  In addition, we plan to sponsor
          charitable benefits to introduce people to our restaurants.

     o    Continue to Improve Restaurant-Level Economics. We believe that we can
          continue  to improve  operating  results  through  lower than  average
          product costs,  careful site  selection,  cost-effective  development,
          achieving lower than average product costs and consistent  application
          of  our  management  and  training  programs.  We  are  improving  our
          information and accounting  systems to better control our labor,  food
          and other direct operating  expenses,  and provide our management with
          faster access to financial  and operating  data. We believe we achieve
          lower-than-average  product costs and  better-than-average  production
          efficiency  compared to our  competitors,  due to our focused,  simple
          menu which consists of one core ingredient used to prepare most of our
          menu items.

     o    Continue  to  Ensure a  High-Quality  Guest  Experience.  We strive to
          provide  a  consistent  high-quality  guest  experience  in  order  to
          generate frequent visiting patterns and brand loyalty. To achieve this
          goal, we focus on creating a fun, team-like culture for our restaurant
          employees, which we believe fosters a friendly and inviting atmosphere
          for our  guests.  We will  continue  to  provide  extensive  training,
          experienced   restaurant-level  management  and  rigorous  operational
          controls  and ensure  prompt,  friendly and  efficient  service to our
          guests.  Overall, we designed our concept to appeal to a broad variety
          of guests and believe the  cleanliness of our  facilities  provides an
          additional advantage over many of our competitors.

Strategic Relationships

     We have entered into the following strategic relationships to assist in our
development, expansion, marketing and promotion efforts.

     Host International,  Inc. (Host Marriott Services U.S.A.,  Inc.) We entered
into a license agreement in June 1998 with Host International,  Inc., one of the
leading food, beverage and retail  concessionaires in the United States, to open
Ranch *1 restaurants  over a five-year  period with three  five-year  options in
some of the 210  locations  they operate and control.  The  restaurants  will be
located in  airports,  highway  travel  plazas  and  shopping  malls  where Host
Marriott is the master  concessionaire  of a food court or multiple food concept
area,  and  will  be  operated  by Host  Marriott.  We  will  receive  4% of the
restaurants'  gross revenues as a royalty payment plus a $10,000 initial license
fee upon the opening of a domestic  restaurant and a $30,000 initial license fee
upon the


                                       26
<PAGE>


opening of a foreign restaurant. Host Marriott has opened and operates six Ranch
*1  restaurants  to date in  Washington,  D.C.,  North  Carolina,  Virginia  and
Missouri.  There are 6  restaurants  proposed to be developed in fiscal 2000. On
July 26, 1999, Host International was acquired by AutoGrill,  a leading catering
group for travelers and second largest commercial  catering group in Europe with
636 restaurants and bars in nine European countries. We believe this opportunity
will make it easier for us to expand and  develop our brand  recognition  beyond
our core geographic area.

     CulinArt,  Inc. In June 1999,  we entered into a franchise  agreement  with
CulinArt,   a  regional   foodservice  company  that  operates   restaurants  in
universities  and amusement  parks.  Under the  agreement,  we opened a Ranch *1
restaurant  at Rye  Playland  in Rye,  New York where  CulinArt  has  received a
ten-year contract to manage food concessions. CulinArt has the right to relocate
the restaurant to one of their college campus locations during the school year.

     Arizona Area  Development  Agreement.  On June 4, 1999,  we entered into an
area development agreement with Coyote Ventures, Inc. to open 10 Ranch *1 stores
over a five-year period in Tucson and Phoenix,  Arizona, of which 2 are expected
to open in fiscal 2000.  Coyote Ventures also operates Johnny Rockets  franchise
restaurants in Arizona and New Mexico.

     Taiwan Area Development Agreement. In April 1999, after retaining Hwa Wei &
Grey  Advertising  Co. to evaluate  the appeal of our  restaurants  in the Asian
market,  we entered  into an area  development  agreement  with the owner of the
agency.  The agreement  provides for the opening of 35 Ranch *1  restaurants  in
Taiwan over the next six years, 2 of which have opened to date.

     Madison Square Garden. We currently offer selected Ranch *1 products at all
sports and  entertainment  events as well as publicize our brand name at Madison
Square Garden in Manhattan, New York.

Restaurant Economics

     Historically,  our Manhattan  locations  required an average  investment of
approximately  $453,500,  inclusive  of  approximately  $41,500  in  pre-opening
expenses,  including  advertising costs. The cash investment  required to open a
restaurant  in  Manhattan is generally  greater  than outside  Manhattan  due to
higher real estate occupancy and construction and development costs in Manhattan
as well as higher  labor  costs.  We  intend  to lower  the  costs of  opening a
restaurant in Manhattan by establishing  site criteria for real estate occupancy
costs and through the use of value  engineering.  We believe that our experience
in  operating  in  Manhattan  will  enable us over time to  reduce  the  average
investment  in  additional  urban,  metropolitan  area  units  to  approximately
$390,000,  including $21,000 in pre-opening  expenses. In addition, we intend to
develop  restaurants  in suburban areas where the  occupancy,  construction  and
development  costs  are  generally  less than  Manhattan  and will  require,  on
average,  a total investment of approximately  $350,000,  including  pre-opening
expenses of approximately $21,000.

     In our fiscal year ended May 31,  1999,  our 10  company-owned  restaurants
which were open for at least 18 months generated average sales of $1,063,562, as
compared to 2 company-owned  restaurants in fiscal 1998 which generated  average
sales  of  $1,553,520.  The  reduction  in  company-owned  restaurant  sales  is
attributable  to the rapid growth in the restaurant  base and the  disportionate
impact  of our  flagship  42nd  Street  restaurant  in  1998.  Our 10  franchise
restaurants with over 18 months of operating  results generated average sales of
$908,508  in fiscal  1999,  as compared  to 6  restaurants  in fiscal 1998 which
generated average sales of $830,172.  The increase in franchise restaurant sales
is principally  attributable to improved  operating  performance in 2 mall based
restaurants. These results are not necessarily indicative of the results we will
obtain in connection with the restaurants open for less than 18 months, or those
we may open in the future.

     Historically,  the size of our restaurants has generally  ranged from 1,000
to 3,500  square  feet,  excluding  our  smaller,  food court  locations,  which
customarily  consist of approximately 600 square feet. We expect the size of our
future  sites to range  from 1,000 to 2,500  square  feet.  We believe  that the
decrease in the average size of our restaurants  should  contribute to decreases
in real estate occupancy and  construction  and development  costs. We currently
lease  all  of our  company-owned  restaurant  locations,  and  our  franchisees
currently  lease all of their operating  restaurants.  Lease terms generally run
for periods  ranging from 10 years to 15 years and are generally on a triple-net
basis,  with the tenant paying  substantially  all utilities and other operating
expenses. We plan to



                                       27
<PAGE>


continue to lease substantially all of our future restaurant  locations in order
to minimize the cash investment associated with each restaurant.

Existing Locations

     The  following  table sets forth  certain  information  about our  existing
company-owned and franchise restaurants.

<TABLE>
<CAPTION>
Location                                              City/State               Date Opened           Square Footage
- --------                                              ----------               -----------           --------------
<S>                                                  <C>                         <C>                        <C>
Company-Owned Restaurants:
1695 Broadway                                        New York, NY                10/01/90                     900
14 East 42nd Street                                  New York, NY                11/01/92                   3,500
1333 Broadway                                        New York, NY                04/27/98*                  1,400
987 Third Avenue                                     New York, NY                05/08/97*                  1,500
308 Fifth Avenue                                     New York, NY                02/03/97*                  1,200
180 Broadway                                         New York, NY                02/05/97                   3,000
315 Seventh Avenue                                   New York, NY                04/26/97                   1,600
1111 Sixth Avenue                                    New York, NY                08/25/97                   2,700
325 Broadway                                         New York, NY                10/06/97                   3,500
717 Eighth Avenue                                    New York, NY                11/22/97                   1,200
832 Eighth Avenue                                    New York, NY                02/13/98                   3,400
599 Lexington Avenue                                 New York, NY                03/07/98                   3,200
567 Seventh Avenue                                   New York, NY                04/28/98                   2,200
Palisades Center                                     Nyack, NY                   05/15/98                     700
62 Pearl Street                                      New York, NY                05/19/98                   3,500
115 W. 57th Street                                   New York, NY                05/31/98                   1,400
583 Sixth Avenue                                     New York, NY                09/15/98                   2,000
24 Beaver Street                                     New York, NY                11/17/98                   2,740

Franchise Restaurants:

303 Park Avenue South                                New York, NY                08/01/94                   1,500
The Westchester Mall                                 White Plains, NY            04/01/95                     600
684 Third Avenue                                     New York, NY                07/26/95                     900
Roosevelt Field Mall                                 Westbury, NY                10/28/95                     700
864 Broadway                                         New York, NY                08/01/96                     900
Garden State Plaza                                   Paramus, NJ                 12/28/96                     765
Stamford Town Center                                 Stamford, CT                03/08/97                   1,960
16 West 48th Street                                  New York, NY                08/28/97                   2,000
Galleria Mall                                        White Plains, NY            11/20/97                   1,000
Manhattan Mall                                       New York, NY                03/29/98                     475
Montgomery Mall                                      Bethesda, MD                04/07/98                     535
80 Court Street                                      Brooklyn, NY                08/17/98                   1,800
Leesberg Corner Premium Outlet Mall                  Leesberg, VA                10/14/98                     650
(Host Marriott)
120 Old Country Road                                 Mineola, NY                 11/04/98                     900
The Block Orange                                     Orange, CA                  11/19/98                     775
Independence Center Mall                             Independence, MO            11/20/98                     675
(Host Marriott)
Charlotte Douglas International Airport,             Charlotte, NC               12/22/98                     850
(Host Marriott)
Ronald Reagan National Airport                       Arlington, VA               01/29/99                     600
MacArthur Center                                     Norfolk, VA                 03/12/99                     700
 (Host Marriott)
Rockaway Town Center                                 Rockaway, NJ                04/22/99                     450
</TABLE>


                                       28
<PAGE>


<TABLE>
<CAPTION>
Location                                              City/State               Date Opened           Square Footage
- --------                                              ----------               -----------           --------------
<S>                                                  <C>                         <C>                        <C>
Washington Dulles International Airport              Washington, D.C.            05/02/99                     850
(Host Marriott)
Rye Playland                                         Rye, NY                     05/15/99                     650
(CulinArt)
1273 First Avenue                                    New York, NY                06/14/99                   1,850
Tun Nan                                              Taipei, Taiwan              08/02/99                   3,800
Bridgewater Commons                                  Bridgewater, NJ             09/03/99                     443
Concord Mills                                        Concord, NC                 09/17/99                   1,102
(Host Marriott)
Fu Shin Road                                         Taipei, Taiwan              09/27/99                   4,900
</TABLE>

     *    Represents date purchased by Ranch *1 from a franchisee.

Expansion and Site Selection

     We plan to open  approximately  35  company-owned,  franchised and licensed
restaurants in fiscal 2000 and  approximately 94  company-owned,  franchised and
licensed  restaurants in fiscal 2001, for a total of 129 new restaurants.  10 of
the 35 restaurants we plan to open in 2000 are currently under  construction and
to date  we have  leased  sites  for an  additional  three  restaurants.  We are
currently negotiating new leases in Massachusetts, Arizona and Texas, as well as
in our existing markets.  A majority of the restaurants to be opened in 2000 and
2001  will be  located  outside  of the New York,  New  Jersey  and  Connecticut
tri-state area.

     Our expansion program has been modified from its previous  concentration of
development  efforts in  Manhattan  to  emphasize  development  in areas such as
suburban malls, suburban shopping centers,  free-standing  drive-thru restaurant
facilities,  airports  and  highway  travel  plazas and urban  areas  other than
Manhattan.  Our  urban  locations  are in major  metropolitan  areas  that  have
attractive demographic  characteristics  including high population density, high
education  levels,  density of daytime  office  workers,  and strong  retail and
entertainment  centers. Once a metropolitan area is selected, we identify viable
trade  areas based on the  character  of the  neighborhood,  the nature of other
businesses  in the area and other  commercial  characteristics.  We then  select
sites that have the most desirable  characteristics within a trade area, such as
high-traffic  patterns,  high  visibility,  accessibility,  exposure  to a large
number of potential  customers and we examine the nature of other  businesses in
proximity to the site. Our site selection  process will take additional  factors
into  account  when  evaluating  suburban  mall,  suburban  shopping  center and
free-standing  venues such as parking,  signage, and adaptability of any current
structure.

     A  thorough  analysis  of each  site,  including  the  foregoing  types  of
information  and neighboring  areas and the size,  appearance and other physical
characteristics of the proposed site, as well as costs related to the particular
site,  must be submitted to us for  approval.  We visit each site in  connection
with the site approval process. In addition,  leases must contain specific terms
and conditions and be approved by us.

     We  believe   that  the  quality  of  our  site   selection   criteria  for
company-owned and franchise  restaurants is critical to our success.  Therefore,
our senior  management  team is actively  involved in the  selection of each new
market and specific site,  personally  visiting all new markets and conducting a
photographic  tour of all  sites  prior to  granting  final  approval.  Each new
company-owned  restaurant  site must be  approved by our  Executive  Real Estate
Committee  which  currently  consists of Messrs.  Naddaff,  Kirchen and Rametta.
Factors  used in  evaluating  potential  sites  include  income  and  population
demographics,  occupancy costs and the ability for the area to absorb additional
restaurants known as cluster developing.  This process allows us to analyze each
potential  location  taking  into  account  its  effect  on all  aspects  of our
business.

Menu

     Our simple, focused menu features fresh-grilled skinless,  boneless chicken
breast  sandwiches known as "The Best Grilled Chicken Sandwich on Earth" as well
as a variety of healthy items  freshly-prepared  using grilled chicken  breasts,
such as  fajitas,  burritos,  salads and pastas.  We also offer baked  potatoes,
soups,  chicken  fingers,  and side items that are all made fresh  daily.  Where
possible,  our french-fries  are prepared daily from fresh


                                       29
<PAGE>


potatoes. Our prices range from $3.75 for our single grilled chicken sandwich to
$7.75 for our double grilled chicken  sandwich combo.  Side items such as french
fries and baked  potatoes can be purchased  individually  for lower prices.  Our
average per-check charge was $6.30 in fiscal 1999.

     We also offer unique sauces for our chicken  sandwiches  which were created
from a recipe developed by our founders.  The Ranch *1 special sauce consists of
sweet roasted red peppers and blended with a combination of  ingredients.  Other
Ranch *1 sauces include honey mustard,  salsa,  barbecue and spicy. In addition,
we offer salads as main dishes, as well as on our chicken sandwiches. Our salads
include  radicchio,  romaine and iceberg lettuce,  watercress,  toasted slivered
almonds and goat cheese - ingredients not typically  found in the  quick-service
restaurant  segment of the industry.  All meals are prepared in full view of our
guests on our  specially  designed  "V"-shaped  grill.  Our grill is made to our
founders'  specifications to allow the chicken to cook evenly and quickly, while
sealing in the flavors and channeling away the remaining fat.

     To provide added variety, we periodically  introduce limited time offerings
such as our grilled  club  sandwich.  Some of these items have been  permanently
added to the menu, such as the grilled chicken philly sandwich. Other items such
as soup and a fruit cup are offered seasonally.

Decor and Atmosphere

     We believe that the decor and  atmosphere of our  restaurants is a critical
factor in our guests'  overall dining  experience.  We strive to create a clean,
inviting  environment.  Our design elements include our signature yellow awnings
and  decor,  accent  lighting,  open  kitchens,  eye-catching  menu  boards  and
oversized food photographs. In addition, guests are continually impressed by our
friendly,  efficient  employees.  We  believe  the decor and  atmosphere  of our
restaurants appeal to a broad variety of consumers.

Marketing

     We utilize broadcast  advertising as a marketing tool to increase our brand
awareness,  attract new guests and build customer  loyalty.  Our  advertising is
also  utilized  to  promote   special   offers  to  increase   sales   including
limited-time-only  product introductions,  such as our chicken club sandwich, as
well as price promotions,  such as our "Two Can Dine for $9.99" promotion. Media
used  for  these   promotions   have  included  radio,   television,   celebrity
endorsements,  coupons and  in-store  merchandising  materials.  For  additional
promotion, we utilize street-level "guerilla" marketing campaigns that feature a
team of costumed individuals, including the Ranch *1 chicken mascot, handing out
flyers and attracting  attention to our  restaurants.  We are also  implementing
site-specific  marketing  strategies,  such as our  participation  in  community
events and localized promotional campaigns. We believe word-of-mouth advertising
is also a key component in attracting new guests.

     As part of our expansion program, we select target markets which we believe
will  support   multiple   restaurants   and  the  efficient  use  of  broadcast
advertising.  Upon  entry  into  each new  market,  we also  hire  local  public
relations firms to help establish brand awareness for our restaurants. In fiscal
1999, we spent  approximately  $1,572,000 on marketing,  of which  approximately
$398,000  was  offset  by  franchisee  contributions.  We expect  our  marketing
expenditures to increase as we add new restaurants and expand into new markets.

Operations

     Restaurant Management and Employees

     Our typical restaurant  employs one general manager,  one manager and 15 to
25 hourly  employees,  approximately  25% of which are  full-time  employees and
approximately  75% of which are  part-time  employees.  The  general  manager is
responsible  for the  day-to-day  operations of the  restaurant,  including food
quality,   service,   staffing  and  purchasing.   The  restaurant  industry  is
experiencing  difficulties  in attracting and retaining  experienced  restaurant
managers. As a result, we have developed a plan to attract and retain restaurant
managers so that our expansion strategy can be achieved. For example, we seek to
hire  experienced  general  managers and staff and we motivate them by providing
opportunities  for  increased  responsibilities  and  advancement,  as  well  as
performance-based  cash  incentives.  We intend to grant  general  managers  and
managers  options to purchase shares of our common stock when hired or promoted.
All employees working more than 35 hours per week are eligible



                                       30
<PAGE>


for health benefits.  An important  component of our retention  strategy will be
our Managing Partner Program,  a program that will enable our managers to earn a
percentage of their  restaurant's  revenues.  This  program,  which is currently
being tested in two restaurants,  will require a general manager of a restaurant
to  contribute  $10,000 to Ranch *1 in exchange  for which they will  receive an
amount equal to ten percent of the cash flow generated from that restaurant over
a  five-year  period,  after a 1 1/2 %  administrative  charge is  deducted.  We
anticipate formally implementing this program in the beginning of fiscal 2001.

     We  currently  employ a  Director  of  Company  Operations  and three  area
leaders.  These  area  leaders  direct  restaurant  management  in all phases of
restaurant  operations,  as well as assist in opening new  restaurants.  We also
intend to grant area leaders options to purchase shares of our common stock when
hired or promoted.

     Training

     We strive to maintain  quality and  consistency in each Ranch *1 restaurant
through the careful training and supervision of personnel and the  establishment
of, and adherence to, high standards relating to personnel performance, food and
beverage  preparation  and  maintenance  of  facilities.  In  addition,  we have
implemented  a  training  program  that is  designed  to teach new  managers  of
company-owned  and franchise  restaurants the technical and  supervisory  skills
necessary  to direct the  operation of our  restaurants  in a  professional  and
profitable manner.  Each manager must successfully  complete a six-week training
course, which includes hands-on experience in both the kitchen and dining areas.
Our  management  training  program is  conducted  at our  "Ranch *1  University"
located in New York City,  which has been in  operation  since March  1998.  Our
"Ranch  *1   University"   provides   facilities   for  classroom   instruction,
point-of-sale   training,  and  a  fully  operational  restaurant  for  hands-on
instruction. We have also prepared operations manuals and videotapes relating to
food and beverage handling,  preparation and service. In addition, we maintain a
continuing  education  program to provide both company and franchise  restaurant
managers   with  ongoing   training  and  support.   We  strive  to  maintain  a
team-oriented atmosphere and instill enthusiasm and dedication in our employees.
We  regularly  have  meetings  with our  general  managers  to solicit  employee
suggestions  concerning  the  improvement  of  our  operations  in  order  to be
responsive to both them and our guests.

     Quality Controls

     We require that all of our company-owned and franchise restaurants maintain
appropriate  cleanliness  standards and comply with applicable health and safety
regulations.  Our  emphasis  on  excellent  customer  service is enhanced by our
quality control  programs which include regular visits by professional  "mystery
shoppers"  who provide us with  written  reports of their  findings.  We welcome
comments on the quality of service and food at our  restaurants by  distributing
customer surveys.  Area leaders are directly responsible for ensuring that these
comments are addressed to achieve a high level of customer satisfaction.

     Hours of Operations

     Our restaurants are generally open 7 days a week from 11 a.m. until 9 p.m.

Franchise Operations

     The  franchise  operations  department  is our  primary  contact  with  the
franchise community.  We believe that each Ranch *1 franchisee is our partner in
every  way.  Consequently,   we  accept  the  responsibility  of  assisting  our
franchisees in the following ways:

     o    The franchise  operations  department is given the  responsibility  of
          helping to ensure the success of each and every  franchisee that comes
          into our system.

     o    Once  our  franchise  sales  department  has  met  with a  prospective
          franchisee and performed a preliminary  analysis of his/her background
          and financial  qualifications,  the franchise operations department is
          given the responsibility of verifying that the prospective  franchisee
          is  operationally  qualified to be granted either a single  restaurant
          franchise or an area development agreement.


                                       31
<PAGE>


     o    Once the franchise or area development agreement has been awarded, the
          department will take the lead in communicating the franchisee's status
          throughout  the  development  stages  to other  concerned  departments
          within the company.

     o    Once the  restaurant  is  open,  a Ranch *1  franchise  consultant  is
          assigned to the franchisee. The consultant makes routine visits to the
          franchisees'   locations  to  review  all  aspects  of  the  business,
          including operations, recipes, training, and marketing.

     o    Management  team members  oversee and coordinate  franchise  seminars,
          franchise advisory board meetings,  and advertising co-op meetings, as
          well  as  any  regional  or  national  conventions.  The  director  of
          franchise operations is assigned to be the contact person within Ranch
          *1 when it comes to interacting with the franchise community.

     Franchise Agreements

     Current franchise agreements typically provide for payment of a $40,000 per
store franchise fee (less any applicable  deposit),  a 5% royalty on gross store
revenue  (minus  sales/service  taxes,  customer  refunds and  coupons,  and the
portion  of  employee  meals  not  charged  to  the  employees),  a 3%  regional
advertising  fund  contribution,   a  1%  national  creative   advertising  fund
contribution  and a $9,000 grand  opening  expenditure.  The  national  creative
advertising  fund  contribution  may, in most cases, be increased to 2% of gross
store revenue.

     All of our franchise  agreements require that the restaurant be operated in
accordance  with the  operating  procedures  and menu we  establish.  We conduct
regular  inspections  of our  restaurants  to ensure that the  restaurants  meet
applicable quality,  service and cleanliness standards. We work with franchisees
to improve  substandard  performance or any items of non-compliance  revealed in
the course of our  inspection.  We may default and terminate any  franchisee who
does not comply with our standards.

     Our franchise  agreements  generally  provide that we may specify  computer
hardware  and  software  for use in the  stores,  including  the use of licensed
software  designated  or created by or for us and our  franchisees  from time to
time.  The computer  hardware that we currently  specify is  anticipated to cost
approximately $30,000 per restaurant.

     Area Development Agreements

     Area  development  agreements  provide for the  development  of a specified
number of stores within a specific  territory in  accordance  with a schedule of
dates.  The development  schedule in the agreements  generally covers two to six
years,  and has store operation  benchmarks to determine the number of stores to
be opened and to analyze existing restaurants performance from period to period.
The  agreements  may vary from  region to region  but  generally  contemplate  a
minimum of 10  franchises  to be  developed.  Area  developers  typically  pay a
development  fee of $40,000 per  restaurant to be developed.  These payments are
made when the area development agreement is executed and are nonrefundable. Area
development  agreements  generally  provide  that  the  area  developer  has the
exclusive  right to open Ranch *1  restaurants  within the  specified  territory
during  the term of the  development  schedule.  However,  the area  development
agreement generally provides that the exclusivity does not apply to pre-existing
franchises,  institutional feeders, who are third parties operating restaurants,
cafeterias  or kiosks at  institutions  such as hospitals  and  schools,  and to
national/regional  institutional  account  kiosks.  In addition,  we reserve the
right to license Ranch *1 restaurants within the development area.

     Failure  to meet  development  schedules  or  other  breaches  of the  area
development  agreement  may  lead  to  termination  of the  limited  exclusivity
provided by the  agreements,  or  renegotiation  of  development  and  franchise
provisions,  and  retention  of all fees paid by the  developer,  although  such
termination  does  not  generally  affect  existing  franchise   agreements  for
developed  locations.   These  terminations  could  be  contested  by  the  area
developer.


                                       32
<PAGE>


     Once an  acceptable  lease  for an  approved  store  site  has  been  fully
executed,  we enter into a franchise  agreement  under which the area  developer
becomes the franchisee for the specific restaurant to be developed at the site.

     Licensing Agreements

     Licensing  agreements  permit the  licensee to conduct  business  using our
trade name,  methodology  and  products,  provided  that the licensee  satisfies
specific  performance goals. We are able to negotiate  favorable deals with each
licensee because licensing agreements may vary from region to region.  Licensing
agreements  provide  a  fixed  royalty  payment  to be  made to us as well as an
initial  license fee for the  opening of a  restaurant.  At  present,  we have 6
licensing   agreements   for   currently   operating   restaurants   with   Host
International.

Management Information Systems

     Our restaurants use computerized  point-of-sale systems, which are designed
to improve operating efficiencies, provide corporate management timely access to
financial and marketing data, and reduce restaurant and corporate administrative
time and  expenses.  The  data  captured  for use by  operations  and  corporate
management  include  gross sales  amounts,  cash and credit card  receipts,  and
quantities of each menu item sold.  Sales and receipts  information is generally
transmitted to the corporate office weekly,  where it is reviewed and reconciled
by the accounting  department before being recorded in the accounting system. We
are implementing a system in which daily sales  information will be sent nightly
to the corporate  office and  distributed to management via electronic mail each
morning.   Additional  reports  include  sales  trends,  food  costs  and  labor
utilization.  This  information is compiled into a weekly  financial  statement.
This system is currently operational in 28 of our restaurants and is expected to
be installed in most of our existing restaurants by the end of fiscal 2000.

     Our corporate  systems provide  management with operating reports that show
restaurant  performance  comparisons with budget and prior year results both for
the accounting period and year-to-date, as well as trend formats by both dollars
and percents of sales.  These  systems  allow us to closely  monitor  restaurant
sales,  cost of sales,  labor  expense and other  restaurant  trends on a daily,
weekly,  and monthly basis. We believe these systems will enable both restaurant
and  corporate  management to adequately  manage the  operational  and financial
performance of the restaurants in support of our planned expansion.

Purchasing

     We strive to obtain  consistently  high-quality  ingredients at competitive
prices from reliable  sources.  To achieve  operating  efficiencies  and provide
fresh  ingredients for our food products,  we seek to obtain the lowest possible
prices  while  maintaining  our quality  level.  We control the purchase of food
items other than chicken through buying from a variety of national, regional and
local suppliers at negotiated  prices.  Most food and other products are shipped
from a central  distributor  directly to the  restaurants  two to four times per
week.  Produce  is  delivered  daily  from  local  suppliers  to ensure  product
freshness. We do not maintain a central food product warehouse or commissary. We
purchase our chicken from one supplier, our potatoes from two suppliers and some
of our other food and paper  products  from one or two  suppliers.  We  believe,
however,  that other  sources of supply are readily  available at  substantially
similar prices. We have not experienced significant delays in receiving our food
and beverage inventories, restaurant supplies or equipment.

Competition

     The restaurant industry is intensely competitive.  There are many different
segments  within the  restaurant  industry  that are  distinguished  by types of
service, food types and price/value  relationships.  We position our restaurants
in the upscale  quick-service food segment of the industry. In this segment, our
closest  competitors  include Au Bon Pain and Chick-fil-a.  We also compete with
full-service  restaurants  including  Appleby's  and TGI Fridays,  and fast-food
restaurants,  particularly those focused on chicken dishes such as Boston Market
and KFC. In  addition,  we compete  with  McDonald's,  Wendy's and Burger  King.
Competition in our industry segment is based primarily upon food quality, price,
restaurant  ambiance,  service  and  location.  Although  we  believe we compete
favorably with respect to each of these factors, many of our direct and indirect
competitors  are  well-established  national,  regional or local chains and have
substantially greater financial,  marketing,  personnel and other resources than
we do. We also compete with many other retail establishments for site locations.



                                       33
<PAGE>



Properties

     Our corporate headquarters are located in 8,400 square feet of leased space
at 130 West 42nd Street,  21st Floor,  New York, New York 10036.  We occupy this
facility  under a lease which  terminates in November 2001. We lease each of our
restaurant facilities typically for 10-15 year terms.

Trademarks

     We have  registered  the  service  marks  "Ranch *1" and "The Best  Grilled
Chicken  Sandwich on Earth," and the trademark "The Grilled Chicken  Barons." We
have a  registration  pending on the  trademark "Ya gotta have *1." We also have
registered  the  "Ranch  *1"  service  mark in  Taiwan  and  have  international
trademark  applications  pending for "Ranch *1." in seven  other  countries.  We
believe that our  trademarks,  service marks and other  proprietary  rights have
significant value and are important to the marketing of our restaurant  concept.
We  vigorously  protect  each of our  proprietary  rights.  We  cannot  predict,
however,  whether  steps taken by us to protect our  proprietary  rights will be
adequate  to prevent  misappropriation  of these  rights or the use by others of
restaurant  features based upon, or otherwise similar to, our concept. It may be
difficult for us to prevent others from copying  elements of our concept and any
litigation to enforce our rights will likely be costly. In addition, other local
restaurant  operations  with names similar to those we use may try to prevent us
from using our marks in those locales.

Employees

     As of  October 1,  1999,  we had  approximately  380  employees,  including
approximately  25 employees  located at our corporate  headquarters.  We believe
that our relationship with our employees is good.

Insurance

     We  carry  property,   liability,   business   interruption   and  workers'
compensation  insurance policies,  which we believe are customary for businesses
of our size and type.  However,  there can be no  assurance  that our  insurance
coverage will be adequate or that  insurance will continue to be available to us
at reasonable rates. In the event coverage is inadequate or becomes unavailable,
our business could be materially adversely affected.

     Franchisees  are also  required to maintain  certain  minimum  standards of
insurance under their franchise agreements.  Under the current form of franchise
agreement,  insurance  must be issued by insurers that are  acceptable to us and
must include  commercial  general  liability  insurance,  worker's  compensation
insurance,  fire and extended coverage and business interruption  insurance.  We
must be named as an additional insured on appropriate policies.

Government Regulation

     Our  restaurants  are  required to comply with  federal,  state,  and local
government regulations applicable to consumer food service businesses generally,
including  those  related  to the  preparation  and sale of food,  minimum  wage
requirements, overtime, working and safety conditions, mandated health insurance
coverage,  and  citizenship  requirements,  as well as  regulations  relating to
zoning,  construction,  health, business licensing,  employment,  and compliance
with  the  Federal   Americans  With  Disabilities  Act.  We  believe  that  our
company-owned and  franchisee-owned  restaurants are in material compliance with
these  provisions.  The development and  construction of additional  restaurants
will  also be  subject  to  compliance  with  applicable  zoning,  land  use and
environmental  regulations.  In  addition,  we plan  to  expand  our  operations
overseas and will, therefore,  be subject to the burdens and costs of compliance
with foreign laws and regulations such as foreign tax laws. We are not presently
familiar with these laws and regulations and their requirements and our business
and results of operations may be affected by the  requirements  imposed by these
laws and  regulations.  For a  description  of  risks  faced  by us  related  to
government regulation, please see "Risk Factors-Risks Related to Our Business-We
may not be able to obtain and  maintain  state and local  permits  and to comply
with  federal,  state and local laws and  regulations  necessary  to operate our
restaurants, which would adversely affect our business," and "-We plan to expand
overseas,  and  therefore,  our business will be  susceptible  to numerous risks
associated with international operations."

                                       34
<PAGE>


     We are subject to Federal Trade  Commission,  or FTC,  regulation and state
laws that  regulate the offer and sale of  franchisees  as well as the franchise
relationship.

     The FTC's Trade  Regulation  Rule relating to Disclosure  Requirements  and
Prohibitions  Concerning Franchising and Business Opportunity Ventures generally
requires  us to give  prospective  franchisees  a  franchise  offering  circular
containing information prescribed by the rule.

     State  laws  that  regulate  the  offer  and  sale  of  franchises  and the
franshisor-franchiseee  relationship  exist in a  substantial  number of states.
These laws generally require  registration of the franchise  offering with state
authorities   before   making   offers  or  sales  and  regulate  the  franchise
relationship by, for example:

     o    prohibiting  interference  with the  right of free  association  among
          franchisees;

     o    prohibiting discrimination in fees and charges;

     o    regulating the  termination  of the  relationship  by requiring  "good
          cause" to exist as a basis for the termination,  advance notice to the
          franchisee of the termination, and an opportunity to cure a default;

     o    requiring repurchase of inventories in some circumstances;

     o    restricting nonrenewal by the franchisor;

     o    limiting  restrictions on transfers or inheritance of the franchisee's
          interests; and

     o    regulating  placement of competing units that might  adversely  affect
          the franchisee's results.

Legal Proceedings

     As of the  date of this  prospectus,  we are  not a party  to any  material
litigation.


                                       35
<PAGE>


                                   MANAGEMENT

Executive Officers, Key Employees and Directors

     Our executive  officers,  key employees  and  directors,  as of October 11,
1999, are as follows:

<TABLE>
<CAPTION>
Name                                 Age              Position
- ----                                 ---              --------
<S>                                  <C>      <C>
George A. Naddaff(1)                 68       Chairman of the Board
David W. Sculley(1)(2)               52       Vice Chairman of the Board
James Chickara                       44       Vice Chairman of the Board
Sebastian Rametta(2)                 34       President, Chief Executive Officer and Director
Christopher P. Kirchen(2)            56       Director
Marc A. Singer(1)                    28       Director
Mordechai Davidi                     45       Director
R. John Speich                       53       Vice President, Secretary and Chief Financial Officer
Louis Mancuso                        58       Vice President of Development
Gary Occhiogrosso                    41       Vice President of Franchising and Marketing
</TABLE>

- ----------

     (1)  Audit committee member.
     (2)  Compensation committee member.

     George A.  Naddaff has been our Chairman of the Board since  November  1996
and was our Chief  Executive  Officer until June 1997. He has been Vice Chairman
of Mortgage.com,  an Internet mortgage company,  since 1997. In addition,  since
1987,  Mr.  Naddaff  has been  the  President  and is the  founder  of  Business
Expansion Capital Corporation,  a company that provides financial and managerial
resources to newly formed ventures.  Mr. Naddaff was also the Chairman and Chief
Executive  Officer of New Boston Chicken,  Inc., which he founded in 1988, until
1993. He also established  Living and Learning Center Inc. in 1970, and opened a
total of 47 facilities before selling them to Kindercare in 1979.  Additionally,
early in his career, Mr. Naddaff co-founded  International  Foods, Inc., opening
19 Kentucky Fried Chicken franchised outlets from 1967 to 1970.

     David W.  Sculley  has served as Vice  Chairman  of our Board of  Directors
since  April  1997.  In 1996,  Mr.  Sculley  and his  brothers  founded  Sculley
Brothers,  a private  investment  firm. From 1994 to 1996, Mr. Sculley served as
Senior Vice President of H.J. Heinz  Company.  Prior to that time,  from 1972 to
1994, he served in various  capacities  with Heinz U.S.A.,  most recently as the
President and Chief  Executive  Officer.  Mr. Sculley  received a B.A. degree in
Economics from Harvard University.

     James Chickara has served as Vice Chairman of our Board of Directors  since
November 1996 and was our President  from 1996 to June 1997.  Prior to acquiring
Ranch *1, he co-founded  Arnie's  Bagelicious  Bagels,  Inc., a wholesale baking
company based in New York. He is also the President and principal stockholder of
World Gourmet  Soups,  Inc., a wholesaler of gourmet soup products  based in New
York.

     Sebastian  Rametta has been our President since March 1999 and has been our
Chief Executive Officer since June 1999. Mr. Rametta was elected to our board of
directors in November  1996,  and was our Executive  Vice President from 1996 to
1998. Prior to acquiring Ranch *1, Mr. Rametta  co-founded  Arnie's  Bagelicious
Bagels in 1991. Mr. Rametta is also a stockholder  and director of World Gourmet
Soups, Inc., a wholesaler of gourmet soup products.

     Christopher  P. Kirchen has been a member of our board of  directors  since
February  1998.  Mr.  Kirchen is the  Managing  General  Partner of Brand Equity
Ventures,  a venture  capital firm which he co-founded in 1997.  Since 1986, Mr.
Kirchen  has been a general  partner at  Consumer  Venture  Partners,  a venture
capital firm. His venture  capital career began in 1977 with the Sprout Group at
Donaldson, Lufkin & Jenrette, where he was a Vice President. Prior to becoming a
venture capitalist,  from 1970 to 1977, Mr. Kirchen was a management  consultant
with McKinsey & Company.  Mr. Kirchen  currently  serves on the boards of Select
Comfort  Corporation,  a manufacturer and marketer of adjustable air-beds and on
the  boards  of  several  private  companies.  He  received  his  B.A.  from the
University  of the South and his  M.B.A.  from the  Wharton  Graduate  School of
Business.


                                       36
<PAGE>


     Marc A.  Singer  has  served as a member of our  board of  directors  since
February  1998.  Mr.  Singer is a Vice  President  of Brand Equity  Ventures,  a
venture capital firm.  Prior to joining Brand Equity  Ventures,  he was a Senior
Associate  at Consumer  Venture  Partners,  a venture  capital firm from 1993 to
1997.  Previously,  Mr.  Singer  worked  at  Donaldson,  Lufkin  &  Jenrette  in
Investment  Banking. He currently serves on the boards of several privately held
service  companies.  Mr. Singer received his B.S. degree from the Wharton School
of Business.

     Mordechai Davidi has been a member of our board of directors since November
1996. Mr. Davidi co-founded the Ranch *1 business in 1990 and was Vice President
of Real Estate until  November  1998.  Prior to Ranch *1, he opened and operated
several  restaurants in Tel Aviv,  including the White House  Steakhouse and the
White Hall restaurant.

     R. John Speich has been our Vice President since September 1997,  Secretary
since  September  1998 and Chief  Financial  Officer since March 1999.  Prior to
joining Ranch *1, Mr. Speich held the position of Vice  President and Controller
from 1996 to 1997 at Hartz  Restaurants  International,  Inc.,  an operator  and
franchiser  of fast-food  chicken  restaurants.  From 1993 to 1996,  he held the
position of Manager of Internal Audit at Insurance  Corporation of America, Inc.
Previously,  from 1988 to 1992,  Mr. Speich was the Executive Vice President and
Chief Financial Officer for  Birraporetti's  Restaurants.  From 1980 to 1987, he
was the Vice  President  Finance of Graco  Interests,  Inc. He received his B.A.
from the  University of  Southwestern  Louisiana and his Bachelor of Accountancy
from the University of Houston.

     Louis Mancuso has been our Vice President of Development  since April 1998.
Prior to joining Ranch *1, Mr.  Mancuso  served as Vice President of Real Estate
for several divisions of H.J. Heinz Company from 1981 to 1998. At H.J. Heinz, he
was responsible for real estate,  construction and facilities  management.  From
1970 to 1981, Mr. Mancuso was Vice President of National  Accounts for the Grubb
& Ellis  National  Real  Estate  Company.  He  received  his  B.S.  in  Business
Administration from Fordham University.

     Gary  Occhiogrosso  joined  Ranch  *1 in  1997  as our  Vice  President  of
Franchising and Marketing.  Mr.  Occhiogrosso served as a consultant to Ranch *1
from 1993 to 1997.  Prior to joining  Ranch *1,  Mr.  Occhiogrosso  founded  GPM
Consulting in 1991 which offers various consulting services for both single unit
and  chain  restaurant/retail  operations.  He has  been a board  member  of  TD
Advertising since 1996. In addition,  Mr. Occhiogrosso is a former franchisee of
Dunkin'  Donuts,  where  he  served  on their  Franchise  Advisory  Council  and
Advertising Committee from 1985 to 1988.

     Our  executive  officers  are  appointed by the board and serve until their
successors are elected or appointed.

Board Committees

     Audit Committee. The audit committee of the board of directors with respect
to various auditing and accounting matters,  including the recommendation of our
auditors,  the scope of the annual audits, fees to be paid to the auditors,  the
performance  of our  independent  auditors  and our  accounting  practices.  The
members of the audit  committee  are Messrs.  Naddaff,  Sculley and Singer.  The
committee did not meet during fiscal 1999.

     Compensation  Committee.   The  compensation  committee  of  the  board  of
directors  recommends,  reviews and  oversees the  salaries,  benefits and stock
option plans for our  employees,  consultants,  directors and other  individuals
compensated by us. The compensation  committee also administers our compensation
plans. The members of the compensation  committee are Messrs.  Rametta,  Sculley
and Kirchen.

Director Compensation

     Directors do not receive cash  compensation  for their service on our board
of directors.  Non-employee  directors are reimbursed  for  reasonable  expenses
incurred in connection with serving as a director.

Executive Compensation

     The following table sets forth all compensation received during fiscal 1999
by our President, Chief Executive Officer, three of our other executive officers
and one former officer whose salary and bonus exceeded



                                       37
<PAGE>

$100,000 in such fiscal year.  Perquisites  and other personal  benefits paid to
officers in the table below are less than the minimum reporting thresholds.

                                                 SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                    Annual Compensation
                                             ----------------------------------
                                                             Other         Securities
                                                            Annual         Underlying         All Other
 Name and Principal                          Salary      Compensation     Options/SARs      Compensation
       Position                   Year         ($)          ($)(1)             (#)               ($)
- ------------------------------    ----       ------      ------------     -------------     -------------
<S>                               <C>        <C>             <C>              <C>            <C>
Sebastian Rametta,
    President and Chief
    Executive Officer.........    1999       $53,365         $3,600           75,000         $66,019(2)

R. John Speich, Chief
    Financial Officer,
    Vice President and
    Secretary.................    1999      $125,000                         101,263

Louis Mancuso,
    Vice President of
    Development ..............    1999      $120,000


Gary Occhiogrosso,
    Vice President of
    Franchising and
    Marketing ...............    1999      $100,000

George Samaras, former
    Chief Executive
    Officer and President ....    1999      $147,427        $11,667                         $148,819(3)
</TABLE>

(1)  Other Annual  Compensation  for Mr. Rametta includes amounts received for a
     car allowance.  Other Annual  Compensation for Mr. Samaras includes housing
     and travel allowances.


(2)  Pursuant to his  termination  agreement  in  September  1998,  Mr.  Rametta
     received severance pay, medical benefits and a car allowance.


(3)  Pursuant  to his  termination  agreement  in April  1999,  Mr.  Samaras was
     scheduled to receive severance pay medical benefits, reimbursement of legal
     expenses  and a housing  allowance.  In  addition,  his stock  options were
     canceled and  replaced by 350,000  shares of our common stock and we agreed
     to pay the  purchase  price of the common stock and the  respective  income
     taxes that Mr.  Samaras will owe as a result of the receipt of these shares
     of common  stock.  Subsequent  to May 31, 1999 we  defaulted on the payment
     obligation to Mr. Samaras.



                                       38
<PAGE>



Stock Option Information

         The following table sets forth information regarding options granted to
the executive  officers listed in the Summary  Compensation  Table during fiscal
1999.

<TABLE>
<CAPTION>
                                          Option Grants in Last Fiscal Year
                                               Individual Grants
                       ------------------------------------------------------------------
                          Number of                                                           Potential Realizable
                          Securities      Percent of Total                                   Value at Assumed Annual
                          Underlying       Options Granted   Exercise Price                   Rates of Stock Price
                       Options Granted     to Employees In      Per Share      Expiration    Appreciation for Option
        Name                 (#)           Fiscal Year(1)        ($/Sh)           Date                Term
- ------------------     ---------------    ----------------   --------------    ----------    ------------------------
                                                                                              5%($)        10%($)
<S>                        <C>                  <C>              <C>             <C>         <C>           <C>
Sebastian Rametta          75,000               29.9%            $2.50           9/2/03      $18,000       $39,800

R. John Speich            101,263               40.3%            $2.00           9/1/02      $56,000      $123,600
</TABLE>


     Each option represents the right to purchase one share of common stock. Mr.
Rametta's  options are immediately  exercisable.  Mr. Speich's  options vest 30%
after the  completion of the first year of service,  30% after the completion of
the second  year of service  and 40% after the  completion  of the third year of
service.

     The  potential,  realizable  value at assumed  annual  rates of stock price
appreciation  for the option term  represents  hypothetical  gains that could be
achieved for the respective  options if exercised at the end of the option term.
The 5% and 10% assumed annual rates of compounded  stock price  appreciation are
mandated by rules of the Securities and Exchange Commission and do not represent
our estimate or  projection  of our future  common stock  prices.  These amounts
represent certain assumed rates of appreciation in the value of our common stock
from the fair market  value on the date of grant.  Actual  gains on stock option
exercises  are  dependent  on the future  performance  of the  common  stock and
overall  stock  market  conditions.  The amounts  reflected in the table may not
necessarily be achieved.

Fiscal Year-End Option Values

     The following table sets forth information  concerning the number and value
of  unexercised  options held by each of the  executive  officers  listed in the
Summary  Compensation  Table at May 31, 1999. None of these  executive  officers
exercised options to purchase common stock during fiscal 1999.

<TABLE>
<CAPTION>
                                                Number of Securities Underlying            Value of Unexercised
                                              Unexercised Options at May 31, 1999    In-the-Money Options at May 31, 1999
                                              -----------------------------------    -------------------------------------
Name                                           Exercisable         Unexercisable       Exercisable     Unexercisable
- ----                                           -----------         -------------       -----------     -------------
<S>                                               <C>                 <C>                <C>               <C>
Sebastian Rametta                                 75,000                  --             ($7,500)               --

R. John Speich                                    30,379              70,884             $12,152           $28,354
</TABLE>

     There was no public trading market for the common stock as of May 31, 1999.
Accordingly, the value of unexercised in-the-money options is based on $2.40 per
share the assumed fair market value of the common stock at May 31, 1999 less the
exercise  price per share,  multiplied by the number of shares  underlying  such
options.

Stock Option Plan

     In June 1998,  we adopted the Ranch *1, Inc.  1998 Stock  Option Plan which
provides for the issuance to officers,  directors and employees of  nonqualified
options to purchase up to 1,432,106 shares of our common stock.



                                       39
<PAGE>


As of  October  11,  1999,  251,263  shares of common  stock  have been  granted
pursuant to our stock option plan and 1,180,843 shares were available for future
grant.  This  plan is  currently  administered  by a  committee  of the Board of
Directors,  which  committee is either composed of the entire Board of Directors
or of two or more Non-Employee Directors. Full payment of the exercise price may
be made in cash or in shares of our common stock valued at the fair market value
thereof on the date of exercise,  or by agreeing  with us to cancel a portion of
the exercised options.  Additionally, the option agreements contain antidilution
provisions and acceleration  provisions for a change in control, as defined. The
exercise  price for all  nonqualified  options  granted  will be the fair market
value of our shares at the date of grant.

Termination Agreements

     On April 19, 1999, we entered into an agreement  with George  Samaras,  our
former Chief Executive  Officer and President,  which  terminated his employment
agreement.  This termination  agreement  provided six months of compensation and
the payment of medical benefits to Mr. Samaras.  In addition,  his stock options
were replaced by 350,000 shares of the our common stock which was valued at $.10
per share,  the fair value as determined by an  independent  valuation.  We also
agreed to make a payment equal to the amount Mr. Samaras owed as a result of the
receipt of these  shares of common  stock,  as well as payment  for any  capital
gains  owed,  up to a specified  maximum,  as a result of the sale of this stock
eighteen months from the date of this agreement.  Subsequent to May 31, 1999, we
defaulted on the payment obligation.

     On April 19, 1999, we entered into an agreement  with James W. Knight which
terminated his employment  agreement.  This termination  agreement  provided six
months of  compensation  and the payment of medical  benefits to Mr. Knight.  In
addition,  his stock options were  replaced by 101,263  shares of the our common
stock  which was valued at $.10 per share,  the fair value as  determined  by an
independent valuation.  We also agreed to make a payment equal to the amount Mr.
Knight owed as a result of the receipt of these shares of common stock,  as well
as payment for any capital gains owed, up to a specified maximum, as a result of
the  sale of  this  stock  eighteen  months  from  the  date of this  agreement.
Subsequent to May 31, 1999, we defaulted on the payment obligation.

     On April 8, 1999,  we entered  into an agreement  with Andrew  Howard which
terminated his employment  agreement.  This termination  agreement  included six
months of compensation, the payment of medical benefits and moving expenses.

     On September 1, 1998, we notified  James  Chickara that his  employment had
terminated  and that he would be entitled to receive six months of  compensation
and the payment of medical benefits.

     In September  1998,  we entered into an agreement  with  Sebastian  Rametta
terminating his employment.  This termination  agreement  included six months of
compensation and the payment of medical benefits.  In addition,  the termination
agreement  provided for the granting of qualified stock options  pursuant to our
1998 Stock Option Plan,  to purchase up to 75,000  shares of our common stock at
an exercise price of $2.50 per share, which vested immediately.


                                       40
<PAGE>


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Sales of Securities by Sebastian Rametta and James Chickara

     Between June 16, 1997 and December 1, 1998,  Sebastian Rametta sold 393,585
shares of our common stock and  received an aggregate of $848,963  consideration
for such sales.  Between  June 16, 1997 and June 8, 1999,  James  Chickara  sold
491,585  shares of our common  stock and  received an  aggregate  of  $1,117,963
consideration for such sales.

Stockholder Loans

     On  December  8, 1997,  we issued  promissory  notes in favor of two of our
board members,  David Sculley and George Naddaff,  evidencing loans they made to
Ranch *1 each in the  principal  amounts of $500,000.  Each note has an interest
rate of prime  plus 2.0% per annum,  due upon the  earlier of 180 days after the
date of the note or the date on which Ranch *1 issues  shares  yielding at least
$1,000,000.  Interest is payable at 90 days and at maturity.  Each note provides
for the issuance to the holder of five-year  warrants to purchase 100,000 shares
of  common  stock  with an  exercise  price  of  $2.75  per  share,  subject  to
adjustment.  Each note was paid down to $300,000 on April 17, 1998. In September
1999, the outstanding  principal balance and accrued but unpaid interest on each
of these notes, $347,152 and $346,857 respectively, was converted to 6.94 shares
of Series C preferred stock.

     On February  19,  1999,  we obtained  bridge  financing  from Brand  Equity
Ventures I, L.P.,  a  shareholder  and an entity  affiliated  with 2  directors,
through the issuance of a promissory note in the amount of $250,000. The note is
unsecured,  bears interest at a fixed rate of 10% and matures on March 19, 2000.
The loan agreement  contains a provision  accelerating  the payment of principal
and interest if we obtain  additional  financing of at least $5,000,000  through
either  debt or  equity.  The notes also  provide  for a default  interest  rate
penalty of 4% for any period in which the note is in default. In connection with
this  transaction,  we also executed a Common Stock Purchase Warrant  Agreement.
Under the provisions of this agreement,  the lender can purchase  112,500 shares
of our common  stock at a per share price of $2.50.  In  September  1999,  Brand
Equity  converted  the  outstanding  principal  balance  and  accrued but unpaid
interest of $264,332 on this note into 5.29 shares of Series C preferred stock.

     In July and August 1998,  we obtained  bridge  financing  from Silver Brand
Partners, L.P. through the issuance of an unsecured promissory note of $250,000.
The note bears  interest at a rate of 12% and matured in February 1999. The note
provides for a default  interest rate penalty of 2%, for any period in which the
note is in default.  In  connection  with this  transaction,  we also executed a
Common Stock Purchase Warrant Agreement. Under the provisions of this agreement,
the  noteholder  can purchase  50,000  shares of our common stock at a price per
share equal to the price per share we obtained in the next private  placement of
equity  securities  for which we receive an aggregate of  $5,000,000 or more. In
September 1999, Silver Brands Partners, L.P. converted the outstanding principal
amount and accrued but unpaid  interest of $285,694 into 5.71 shares of Series C
preferred stock.

     In June  1998,  we  obtained  bridge  financing  through  the  issuance  of
promissory  notes  aggregating  $925,000,  including  $225,000  provided  by Mr.
Sculley,  $200,000  provided by trusts  controlled  by Mr.  Naddaff and $500,000
provided by Brand Equity Ventures.  The notes bear interest at a rate of 12% and
matured in December  1998.  The notes also provide for a default  interest  rate
penalty  of 5%, for any period in which the note is in  default.  In  connection
with  this  transaction,  we also  executed  a  Common  Stock  Purchase  Warrant
Agreement.  Under the provisions of this agreement, the noteholders can purchase
from 20,000 to 100,000  shares of our common stock at a price per share equal to
the price per share we obtain in the next private placement of equity securities
for which we receive an aggregate of  $5,000,000  or more.  We recorded the fair
value of these warrants as determined by an independent  valuation in connection
with financing arrangements. Mr. Sculley and Brand Equity have agreed to convert
the outstanding principal amount and accrued but unpaid interest of $260,646 and
$578,840,  respectively, into 5.21 and 11.58 shares of Series C Preferred Stock,
respectively. In addition, the outstanding principal amount of the note with the
trusts  controlled  by Mr.  Naddaff  converted to 4 shares of Series C preferred
stock and the accrued but unpaid interest will be paid in cash.


                                       41
<PAGE>


     On  January  30,  1995 we  obtained  financing  from  David  Sculley in the
principal  amount of $100,000.  This promissory note bore interest at prime plus
2% and was paid in full on April 17, 1998.

     On  February  16,  1998 we obtained  financing  from George  Naddaff in the
principal  amount of $100,000.  This  promissory note bore interest at a rate of
prime plus 2% and was paid in full on April 17, 1998.

Debentures

     On December 22, 1998 and January 25, 1999, Salvatore J. Rametta invested an
aggregate of $350,000 in Ranch *1. Mr. Rametta was issued debentures  evidencing
the  investment  with an interest rate of 10% per annum payable  quarterly and a
maturity  period  of 13  months  from  issuance.  If not paid on  maturity,  the
interest  rate on the  debentures  increases  monthly and the  conversion  price
decreases so that if not paid, on the 19-month  anniversary  of their  issuance,
the debentures will become  convertible  into common stock at a rate of $.25 per
share. As part of this financing,  Mr. Rametta  received  five-year  warrants to
purchase  157,500  shares of our common  stock at a purchase  price of $2.50 per
share,  subject to adjustment.  Salvatore Rametta is the father of our President
and Chief  Executive  Officer,  Sebastian  Rametta.  Mr.  Rametta's loan will be
repaid upon maturity of the  debentures  with a portion of the net proceeds from
this offering.

Other Transactions

     One of our executive  officers and stockholders,  Gary  Occhiogrosso,  owns
approximately  33% and is a director  of TD  Advertising  Inc.,  a company  that
performs  media  buying  services  for Ranch *1. In 1999,  we paid TD $95,995 in
fees.

     In connection with its purchase of our Series A convertible preferred stock
in February 1998, the Series A stockholders, including Brand Equity Ventures and
Silver Brand Partners, were issued performance-based warrants to purchase shares
of common  stock based on the results of our  operations  in fiscal  1999.  They
received an aggregate of 1,440,000  performance-based warrants having a ten-year
term and an exercise price of $1.00 per share.

     In  connection   with  the   acquisition  of  Ranch  *1  Group,   Inc.  and
subsidiaries,  we  issued  unsecured  promissory  notes to  Messrs.  Davidi  and
Gottlieb, founders of Ranch *1, aggregating $600,000, bearing interest at 6% and
payable in monthly  installments of $11,600. As of May 31, 1999, the outstanding
balance of the notes was $316,536.

     On June 1, 1997,  we  entered  into a one-year  consulting  agreement  with
George  Naddaff  to  assist  us in  opening  both  company-owned  and  franchise
restaurants.  This agreement provided for annual  compensation to Mr. Naddaff of
$125,000 and was  subsequently  terminated by mutual consent upon the expiration
of the initial term.

     On May 1, 1997, we entered into a one-year consulting  agreement with David
Sculley to assist us in opening both  company-owned  and franchise  restaurants.
This agreement provided for annual  compensation to Mr. Sculley of $125,000.  In
addition,  Mr.  Sculley  received a warrant to  purchase  150,000  shares of our
common  stock at an  exercise  price of $2.00  per  share.  This  agreement  was
terminated by mutual consent upon the expiration of the initial term.


                                       42
<PAGE>


                             PRINCIPAL STOCKHOLDERS

     The  following  table sets forth  certain  information  with respect to the
beneficial  ownership of our common  stock as of October 11, 1999,  assuming the
automatic  conversion of all  outstanding  shares of our  convertible  preferred
stock and as adjusted to reflect the sale of the shares of common stock  offered
hereby, by:

     o    each  person  or  group  of  affiliated   persons  who  we  know  owns
          beneficially 5% or more of our common stock;

     o    each of our directors;

     o    our executive officers listed in the Summary Compensation Table; and

     o    all of our directors and executive officers as a group.

     Except as indicated in the  footnotes to this table,  the persons  named in
the table have sole voting and  investment  power with  respect to all shares of
common stock shown as beneficially  owned by them, subject to community property
laws. The table below includes the number of shares underlying options which are
exercisable within 60 days from the date of this offering. The address for those
individuals  for which an address is not  otherwise  indicated is: 130 West 42nd
Street, 21st Floor, New York, New York 10036.

<TABLE>
<CAPTION>
                                          Shares Beneficially Owned Prior             Shares Beneficially Owned After
                                                  to this Offering                           this Offering
                                 ------------------------------------------       -----------------------------------
                                                     Number of                                  Number of
                                                      Shares                                     Shares
                                                    Underlying                                 Underlying
                                    Number of       Options or     Percent        Number of     Options or   Percent
Beneficial Owner                     Shares          Warrants        (%)           Shares        Warrants      (%)
- -------------------------------  ------------     ------------     --------       ---------    -----------   --------

<S>                              <C>                <C>             <C>           <C>             <C>         <C>
Mordechai Davidi                   879,349               --

Ori Gottlieb                       879,349               --

James Chickara                   1,409,731               --

Sebastian Rametta                                    75,326

George A. Naddaff                       (1)         115,619

Gary Occhiogrosso                  100,000               --

David W. Sculley                                    202,599

Brand Equity Ventures I, LP                         192,947
Three Pickwick Plaza
Greenwich, CT 06830

R. John Speich                          --          101,263

Christopher P. Kirchen                  (2)

Marc Singer                             (2)

Silver Brands Partners, LP                           95,231
5121 Broadway
San Antonio, TX 78209

Lou Mancuso                             --               --

All   directors   and   executive
officers as a group (10 persons)
</TABLE>

- ----------



                                       43
<PAGE>

- ---------------------
     *    Less than 1% of total.

(1)  Includes _____ shares of our common stock held by affiliated trusts for the
     benefit  of  Mr.  Naddaff's  children.  Mr.  Naddaff  disclaims  beneficial
     ownership of such shares.

(2)  Includes  ________ shares held by Brand Equity Ventures I, LP as of October
     11, 1999. Mr. Kirchen is the Managing  General Partner and founder of Brand
     Equity and disclaims beneficial ownership of such shares. Mr. Singer is the
     Investment  Manager of Brand Equity and disclaims  beneficial  ownership of
     such shares.


                                       44
<PAGE>


                            DESCRIPTION OF SECURITIES

     The following description of the material terms of our capital stock is not
intended to be complete. Our capital stock is fully described in our certificate
of incorporation,  certificates of designation and bylaws, which are included as
exhibits to the  registration  statement of which this prospectus  forms a part.
Our capital stock is also governed by provisions of applicable Delaware law.

     As of October 11, 1999, our authorized capital stock consists of 25,000,000
shares  of common  stock,  par value  $.001  per share and  7,800,000  shares of
preferred  stock,  par value  $.001 per  share,  of which  2,800,000  shares are
designated as Series A convertible  preferred  stock, par value $.001 per share,
500,000 shares are designated as Series B convertible preferred stock, par value
$.001 per share, and 150 shares are designated as Series C convertible preferred
stock, par value $.001 per share.  Upon completion of this offering,  all of our
outstanding  shares of Series A, Series B and Series C  preferred  stock will be
converted  into an aggregate of ____ shares of common stock,  and will no longer
be outstanding.

Common Stock

     As of October  11,  1999,  there  were  12,857,743  shares of common  stock
outstanding and held of record by 59  stockholders.  Holders of common stock are
entitled to one vote for each share held on all matters  submitted  to a vote of
stockholders and do not have cumulative voting rights. Accordingly, holders of a
majority  of the shares of common  stock  entitled  to vote in any  election  of
directors  may elect all of the  directors  standing  for  election.  Holders of
common stock are entitled to receive  ratably such  dividends as may be declared
by the board of  directors  out of funds  legally  available  for that  purpose,
subject to any preferential  dividend rights of any outstanding preferred stock.
Holders  of  common  stock  have  no  preemptive,  subscription,  redemption  or
conversion  rights.  The outstanding  shares of common stock are, and the shares
offered by us in this offering will be, when issued in consideration for payment
thereof, fully paid and nonassessable. The rights, preferences and privileges of
holders of common  stock are subject to, and may be  adversely  affected by, the
rights of the  holders of shares of any series of  preferred  stock which we may
designate and issue in the future. Upon the closing of this offering, there will
be no shares of preferred stock outstanding.

Preferred Stock

     The board of directors is authorized, without further stockholder approval,
to issue from time to time up to an aggregate  of 7,800,000  shares of preferred
stock  in one or more  series  and to fix or  alter  the  designations,  powers,
preferences,  rights and any qualifications,  limitations or restrictions of the
shares of each such series  thereof,  including  the dividend  rights,  dividend
rates,  conversion rights, voting rights, terms of redemption (including sinking
fund provisions),  redemption price or prices,  liquidation  preferences and the
number of shares constituting any series or designations of such series. We have
no  present  plans  to  issue  any  shares  of  preferred   stock.   Please  see
"-Anti-Takeover   Effects  of  Certain   Provisions  of  Delaware  Law  and  our
Certificate of Incorporation and Bylaws."

     Series A. As of October 11, 1999,  there were 2,800,000  shares of Series A
preferred stock issued and outstanding,  with a liquidation  preference of $2.50
per share. All outstanding  shares of Series A preferred stock will be converted
into an aggregate  of _________  shares of common stock upon the closing of this
offering  and such  shares  of  convertible  preferred  stock  will no longer be
authorized, issued or outstanding.

     The Series A preferred stock is convertible  into shares of common stock at
the rate equal to the lesser of $2.50 per share or 70% of the price per share in
this offering.  Dividends on the common stock are subject to the preferences and
other rights of the Series A convertible  preferred  stock, and stockholders are
entitled  to receive  such  dividends  as  declared  by the board of  directors.
Dividends  on the Series A  preferred  stock  accrue at an annual rate of 8% and
will convert into common stock at the initial  public  offering price or payable
in cash, at the Company's option.

     In the event of any  liquidation,  holders of the Series A preferred  stock
share ratably in all our assets  remaining  after payments to the holders of the
Series C  preferred  stock,  and  before  payments  to  holders  of the Series B
preferred stock and holders of the common stock. The Series A stockholders  have
a $2.50 per share  liquidation  preference.  Holders of the  Series A  preferred
stock are entitled to receive all accrued and unpaid


                                       45
<PAGE>


dividends  in the event of a  liquidation.  The Series A  stockholders  have the
right to elect two of our directors under certain conditions.

     Series B. As of October 11, 1999, there were issued and outstanding 273,300
shares of Series B preferred  stock issued and  outstanding,  with a liquidation
preference  of $2.50 per share.  All  outstanding  shares of Series B  preferred
stock will be converted  into an  aggregate  of ________  shares of common stock
upon the closing of this offering and such shares of convertible preferred stock
will no longer be  authorized,  issued or  outstanding.  Holders of the Series B
preferred stock are not entitled to dividends.

     The Series B preferred stock is convertible  into shares of common stock at
the rate equal to the lesser of $2.50 per share or 70% of the price per share in
this  offering.  In the  event  of any  liquidation,  holders  of the  Series  B
preferred stock share ratably in all our assets  remaining after payments to the
holders of the Series A and Series C  preferred  stock,  but before  payments to
holders of the common stock.  The Series B  stockholders  have a $2.50 per share
liquidation preference.

     Series C. As of October 11, 1999, there are 38 shares of Series C preferred
stock  outstanding,  with a  liquidation  preference  of $50,000 per share.  The
Series C preferred  stock is  automatically  convertible  into common stock upon
consummation  of this  offering at 70% of the price per share in this  offering.
Dividends  on the Series A and  Series B  preferred  stock and common  stock are
subject to the preferences and other rights of the Series C preferred stock, and
stockholders  are entitled to receive such dividends as declared by the board of
directors.  Dividends on the Series C preferred stock are payable  semi-annually
at the rate of 15% per annum.

     In the event of any  liquidation,  holders of the Series C preferred  stock
share  ratably in all our assets  remaining  before  payments  to holders of the
Series  A  and  Series  B  preferred  stock  and  common  stock.  The  Series  C
stockholders  have a $50,000  per share  liquidation  preference.  In  addition,
holders of the Series C preferred  stock are entitled to receive all accrued and
unpaid dividends.

Warrants

     As of  October  11,  1999,  there are  five-year  warrants  outstanding  to
purchase  a total of  414,500  shares of common  stock.  The  exercise  price of
337,500 of these warrants is $2.50 per share and the exercise price of 77,000 of
these  warrants  is based on the  price  per  share we will  obtain  in our next
private  placement of at least  $5,000,000.  The warrants contain  anti-dilution
provisions  providing for  adjustments  of the exercise  price and the number of
shares underlying the warrants upon the occurrence of certain events,  including
any  recapitalization,  reclassification,  stock  dividend,  stock split,  stock
combination or similar transaction. The warrants are all presently exercisable.

     In October 1999,  warrants to purchase  _______ shares of common stock were
issued to purchasers of our Series C preferred stockholders. The warrants have a
five-year  term and an exercise  price per share equal to the price per share of
our common stock in this offering. The warrants are immediately exercisable.

Registration Rights

     We have agreed to grant registration  rights to holders of our common stock
to be issued upon  conversion of our Series A, Series B and Series C convertible
preferred stock. The shares of our outstanding preferred stock will be converted
upon  consummation of this offering for an aggregate of approximately  _________
shares of our  common  stock.  The  stockholders  have the  right to demand  one
registration of their common stock commencing twelve months following completion
of this  offering.  The  stockholders  also have the right to  piggy-back  their
shares in an underwritten offering other than this offering.

     We entered  into a  registration  rights  agreement  with  Manhattan  Bagel
Company,  Inc. which  provides that Manhattan  Bagel has the right to piggy-back
their shares of common stock in this offering.

Anti-Takeover  Effects of Certain Provisions of Delaware Law and Our Certificate
of Incorporation and Bylaws


                                       46
<PAGE>

     General

     Some  provisions of Delaware law and our certificate of  incorporation  and
bylaws  could have the effect of making it more  difficult  for a third party to
acquire,  or of discouraging a third party from  acquiring,  control of us. Such
provisions could limit the price that certain  investors might be willing to pay
in the future for shares of our common stock.  These  provisions of Delaware law
and the  certificate  of  incorporation  and  bylaws may also have the effect of
discouraging or preventing certain types of transactions  involving an actual or
threatened  change of control of us, including  unsolicited  takeover  attempts,
even though such a transaction  may offer our  stockholders  the  opportunity to
sell their stock at a price above the prevailing market price.

     Delaware Takeover Statute

     We are subject to the "business  combination"  provisions of Section 203 of
the Delaware General Corporation Law. Subject to certain exceptions, Section 203
prohibits a publicly  held  Delaware  corporation  from  engaging in a "business
combination" with an "interested  stockholder" for a period of three years after
the  date  of  the   transaction  in  which  the  person  became  an  interested
stockholder, unless:

     o    the  transaction  is approved by the board of  directors  prior to the
          date  the  interested   stockholder  obtained  interested  stockholder
          status;

     o    upon   consummation   of  the   transaction   that   resulted  in  the
          stockholder's  becoming an  interested  stockholder,  the  stockholder
          owned at least 85% of our  voting  stock  outstanding  at the time the
          transaction  commenced,  excluding  for  purposes of  determining  the
          number of shares outstanding those shares owned by (a) persons who are
          directors  and also  officers  and (b)  employee  stock plans in which
          employee   participants   do  not   have  the   right   to   determine
          confidentially  whether  shares  held  subject  to the  plan  will  be
          tendered in a tender or exchange offer; or

     o    on or subsequent to the date the business  combination  is approved by
          the  board  and  authorized  at  an  annual  or  special   meeting  of
          stockholders  by  the  affirmative   vote  of  at  least  66%  of  the
          outstanding   voting  stock  that  is  not  owned  by  the  interested
          stockholder.

     A  "business   combination"   includes  mergers,   asset  sales  and  other
transactions  resulting in a financial  benefit to the  interested  stockholder.
Subject  to some  exceptions,  an  "interested  stockholder"  is a  person  who,
together with  affiliates and  associates,  owns, or within three years did own,
15% or more of the  corporation's  voting stock.  This statute could prohibit or
delay the  accomplishment  of  mergers  or other  takeover  or change in control
attempts with respect to us and, accordingly, may discourage attempts to acquire
us.

     In addition, some provisions of our certificate of incorporation and bylaws
summarized in the following  paragraphs  may be deemed to have an  anti-takeover
effect and may delay, defer or prevent a tender offer or takeover attempt that a
stockholder  might consider in its best interest,  including those attempts that
might  result  in a  premium  over  the  market  price  for the  shares  held by
stockholders.

Limitation of Liability and Indemnification Matters

     Our  certificate  of  incorporation  provides  that,  except to the  extent
prohibited by Delaware law, our directors  shall not be personally  liable to us
or our stockholders for monetary damages for any breach of fiduciary duty as our
directors.  Under  Delaware law, the directors have a fiduciary duty to us which
is not  eliminated  by this  provision of the  certificate  and, in  appropriate
circumstances,   equitable  remedies  such  as  injunctive  or  other  forms  of
nonmonetary  relief will remain  available.  In  addition,  each  director  will
continue  to be  subject  to  liability  under  Delaware  law for  breach of the
director's  duty of  loyalty  to us for acts or  omissions  which are found by a
court  of  competent  jurisdiction  to be not in good  faith  or  which  involve
intentional  misconduct  or knowing  violations  of law, for actions  leading to
improper  personal  benefit to the  director,  and for payment of  dividends  or
approval of stock  repurchases  or  redemptions  that are prohibited by Delaware
law. This provision does not affect the  directors,  responsibilities  under any
other  laws,   such  as  the  Federal   securities  laws  or  state  or  Federal
environmental laws.


                                       47
<PAGE>


     The certificate of incorporation  also provides that directors and officers
shall be indemnified against liabilities arising from their service as directors
or officers to the fullest  extent  permitted by law, which  generally  requires
that  the  individual  has  acted  in  good  faith,  and in a  manner  he or she
reasonably  believed to be in or not opposed to the  company's  best  interests.
Delaware law  provides  further that the  indemnification  permitted  thereunder
shall not be deemed  exclusive  of any other rights to which the  directors  and
officers may be entitled under our bylaws, any agreement, a vote of stockholders
or otherwise.

     Our bylaws provide for the  indemnification  of our directors and executive
officers.  We believe that these  provisions are necessary to attract and retain
qualified  directors  and  executive  officers.  We are also in the  application
process to obtain liability insurance for our directors and officers.

     At present,  there is no pending  litigation  or  proceeding  involving any
director,  officer,  employee  or  agent  as to  which  indemnification  will be
required or permitted under the certificate of  incorporation.  We are not aware
of any threatened  litigation or proceeding  that may result in a claim for such
indemnification.

Transfer Agent and Registrar

     The transfer agent and registrar for the common stock is Continental  Stock
Transfer and Trust Company.


                                       48
<PAGE>



                                              SHARES ELIGIBLE FOR FUTURE SALE

     The market price of our common stock could  decline as a result of sales of
a large number of shares of our common stock in the market after this  offering,
or the  perception  that such sales could  occur.  Such sales also might make it
more  difficult  for us to sell  equity  securities  in the future at a time and
price that we deem  appropriate.  After  this  offering,  ___________  shares of
common stock will be outstanding.  Of these shares,  _____________  shares being
offered hereby are freely tradable.  This leaves  __________ shares eligible for
sale in the public market as follows:

Number of Shares        Date
- ----------------        --------------------------------------------------------
                        After the date of this prospectus

                        Upon the filing of a registration  statement to register
                           for resale  shares of common stock  issuable upon the
                           exercise of options  granted  under our stock  option
                           plans

                        At various  times  after  90 days  from the date of this
                           prospectus (Rules 701 and 144)

                        At various  times  after  180 days from the date of this
                           prospectus   (subject,   in  some  cases,  to  volume
                           limitations) (lock-up and Rule 144)

     In general,  under Rule 144, as currently in effect,  our  affiliates  or a
person  (or  persons  whose  shares  are  required  to be  aggregated)  who  has
beneficially owned shares for at least one year will be entitled to sell, within
any three-month period, a number of shares that does not exceed the greater of:

     o    1% of the then  outstanding  shares  of  common  stock  (approximately
          _________ shares immediately after this offering) or

     o    (2) the average  weekly  trading volume in the common stock during the
          four calendar weeks preceding the date on which notice of such sale is
          filed, subject to certain restrictions.

     In addition,  a person who is not deemed to have been our  affiliate at any
time during the 90 days  preceding a sale,  and who has  beneficially  owned the
shares  proposed  to be sold for at least two years,  would be  entitled to sell
such  shares  under Rule 144(k)  without  regard to the  requirements  described
above. To the extent that shares were acquired from one of our affiliates,  such
person's  holding  period  for the  purpose of  effecting  a sale under Rule 144
commences on the date of transfer from the affiliate.

     As of the date of this  prospectus,  options to purchase a total of 251,263
shares of common stock are  outstanding,  of which 180,379  shares are currently
vested and immediately exercisable. Upon the closing of this offering, we intend
to file a registration statement to register for resale the __________ shares of
common stock reserved for issuance under our stock option plans.  We expect such
registration  statement to become  effective  immediately  upon  filing.  Shares
issued upon the exercise of stock  options  granted under our stock option plans
will be eligible  for resale in the public  market from time to time  subject to
vesting  and,  in the case of certain  options,  the  expiration  of the lock-up
agreements referred to below.

     All of our directors,  officers and stockholders  have entered into lock-up
agreements  pursuant to which they have agreed that they will not sell  directly
or indirectly,  any shares of common stock without the prior written  consent of
Josephthal & Co. Inc. for a period of 180 days from the date of this prospectus.



                                       49
<PAGE>


                                  UNDERWRITING

     The  underwriters  named below, for whom Josephthal & Co. Inc. is acting as
representative,  have agreed to buy,  subject to the terms and conditions of the
underwriting agreement,  the number of shares listed opposite their names below.
The  underwriters are committed to purchase and pay for all of the shares if any
are  purchased,  other than those shares  covered by the  over-allotment  option
described below.

     Underwriters                                    Number of Shares
     ------------                                    ----------------

     Josephthal & Co. Inc.

     The  underwriters  have advised us that they propose to offer the shares to
the public at the initial  public  offering price set forth on the cover of this
prospectus.  The underwriters  propose to offer the shares to certain dealers at
the  same  price  less a  concession  of not  more  than  $___  per  share.  The
underwriters may allow and the dealers may reallow a concession of not more than
$__ per share on sales to other brokers and dealers.  After the offering,  these
figures may be changed by the representative.

     We  have  granted  to the  underwriters  an  option  to  purchase  up to an
additional  ______  shares of  common  stock  from us, at the same  price to the
public,  and with the same underwriting  discount,  as set forth in the table on
the cover page of this prospectus. The underwriters may exercise this option any
time during the 45-day  period  after the date of this  prospectus,  but only to
cover  over-allotments,  if any.  To the extent the  underwriters  exercise  the
option,  each underwriter will become obligated,  subject to certain conditions,
to purchase approximately the same percentage of the additional shares as it was
obligated to purchase under the underwriting agreement.

     The following  table shows the per share and total  underwriting  discounts
and commissions to be paid to the underwriters in connection with this offering.
These  amounts  are shown  assuming  both no exercise  and full  exercise of the
over-allotment option to purchase additional shares.

                                         Paid by Ranch *1

                                     No Exercise         Full Exercise
                                     -----------         -------------

         Per share ............     $                $

         Total ................     $                $

     Josephthal  & Co. Inc.,  the  representative,  acted as placement  agent in
connection  with the private  placement  of our Series C  convertible  preferred
stock in  October,  1999.  We issued  warrants  to  purchase  shares of Series C
convertible  preferred  stock and ____  warrants to purchase  common stock at an
exercise  price of  $___________  per share to  Josephthal  & Co.  Inc.  for its
services as placement agent. We paid Josephthal & Co. Inc. $ for its services as
placement  agent.  In addition,  JP Partners  L.P.,  an affiliate of Dan Purjes,
Chairman of  Josephthal & Co.  Inc.,  participated  in the private  placement by
purchasing 5 units, consisting of shares of Series C convertible preferred stock
and warrants.

     We have also agreed to sell to the representative of the underwriters,  for
nominal  consideration,  warrants to purchase the number of shares of our common
stock  equal to 10% of the total  number of shares of common  stock sold in this
offering at a price per share equal to 120% of the initial public offering price
of the common stock. The warrants will be exercisable for a period of four years
commencing  one year from the  effective  date of this offering and will contain
demand and  "piggyback"  registration  rights with  respect to the common  stock
issuable upon the exercise of the warrants. The warrants will be restricted from
sale,  transfer,  assignment or hypothecation  for a period of one year from the
effective  date  of  the  offering   except  to  officers  or  partners  of  the
representative  and  members of the  selling  group  and/or  their  officers  or
partners.

     We have agreed to indemnify the underwriters against liabilities, including
liabilities  under the  Securities  Act, or to  contribute  to payments that the
underwriters  may be  required  to make in  respect  to those  liabilities.  The
underwriters  have  informed us that  neither  they,  nor any other  underwriter
participating in the distribution of the


                                       50
<PAGE>


offering,  will make sales of the common  stock  offered by this  prospectus  to
accounts  over which they  exercise  discretionary  authority  without the prior
written approval of the customer  specifically relating to the shares offered in
this prospectus. The offering of our shares of common stock is made for delivery
when,  as and if accepted by the  underwriters  and subject to prior sale and to
withdrawal,  cancellation or modification  of the offering  without notice.  The
underwriters  reserve the right to reject an order for the purchase of shares in
whole or part.

     We and each of our  directors,  executive  officers and  stockholders  have
agreed with the  representative  not to directly or  indirectly  offer for sale,
sell,  contract to sell, grant any option for the sale of, or otherwise issue or
dispose of, any shares of common stock, options or warrants to acquire shares of
common stock,  or any related  security or instrument,  for a period of 180 days
after the date of this  prospectus,  without  the prior  written  consent of the
representative.

     Prior to the offering, there has been no established trading market for the
common stock.  The initial public  offering price for the shares of common stock
offered by this  prospectus was negotiated by us and the  representative  of the
underwriters.  The factors considered in determining the initial public offering
price include:

     o    the history of and the prospects for the industry in which we compete;

     o    our past and present operations;

     o    our historical results of operations;

     o    our prospects for future earnings;

     o    the  recent  market  prices  of  securities  of  generally  comparable
          companies;

     o    the general  condition  of the  securities  markets at the time of the
          offering; and

     o    other relevant factors.

     There can be no assurance  that the initial  public  offering  price of the
common stock will  correspond  to the price at which the common stock will trade
in the public market subsequent to this offering or that an active public market
for the common stock will develop and continue after this offering.

     To facilitate the offering,  the  underwriters  may engage in  transactions
that  stabilize,  maintain  or  otherwise  affect the price of the common  stock
during and after the offering.  Specifically, the underwriters may over-allot or
otherwise  create a short  position in the common stock for their own account by
selling  more  shares of  common  stock  than have been sold to them by us.  The
underwriters may elect to cover any such short position by purchasing  shares of
common  stock in the open  market or by  exercising  the  over-allotment  option
granted to the underwriters.

     The  underwriters  may also  stabilize  or maintain the price of the common
stock by bidding for or purchasing shares of common stock on the open market and
may impose  penalty  bids.  If penalty  bids are  imposed,  selling  concessions
allowed  to  syndicate  members  or other  broker-dealers  participating  in the
offering are reclaimed if shares of common stock  previously  distributed in the
offering are repurchased,  whether in connection with stabilization transactions
or otherwise.  The effect of these  transactions may be to stabilize or maintain
the market price of the common stock at a level above that which might otherwise
prevail in the open market.  The imposition of a penalty bid may also affect the
price of the  common  stock to the  extent  that it  discourages  resales of the
common stock. The magnitude or effect of any stabilization or other transactions
is uncertain.  These  transactions may be effected on the Nasdaq National Market
or otherwise and, if commenced, may be discontinued at anytime.

                                  LEGAL MATTERS

     The  validity of the shares of common stock  offered  hereby will be passed
upon for us by Greenberg  Traurig,  New York, New York. Certain legal matters in
connection  with this  offering  will be  passed  upon for the  underwriters  by
Orrick, Herrington & Sutcliffe LLP, New York, New York.



                                       51
<PAGE>

                                     EXPERTS

     The consolidated financial statements of Ranch *1, Inc. (formerly Franchise
Concepts  Group,  Inc.) and  subsidiaries as of May 31, 1999 and for each of the
years in the two-year  period then ended,  have been included  herein and in the
registration  statement  in  reliance  upon the report of KPMG LLP,  independent
certified public accountants, appearing elsewhere herein, and upon the authority
of said firm as experts in accounting and auditing.

                       WHERE YOU CAN FIND MORE INFORMATION

     We have filed with the SEC a registration statement on Form SB-2 (including
the exhibits,  schedules and amendments to the registration statement) under the
Securities  Act with  respect to the  shares of common  stock to be sold in this
offering.  This prospectus does not contain all the information set forth in the
registration statement.  For further information with respect to our company and
the shares of common stock to be sold in this offering, reference is made to the
registration  statement.  Statements  contained  in  this  prospectus  as to the
contents  of any  contract,  agreement  or other  document  referred  to are not
necessarily complete, and in each instance reference is made to the copy of such
contract,  agreement or other document  filed as an exhibit to the  registration
statement,  each  such  statement  being  qualified  in  all  respects  by  such
reference.

     You may read and copy all or any portion of the  registration  statement or
any other  information  we file at the SEC's public  reference room at 450 Fifth
Street N.W., Washington,  D.C. 20549. You can request copies of these documents,
upon payment of a duplicating fee, by writing to the SEC, Please call the SEC at
1-800-SEC-0330 for further  information on the operation of the public reference
rooms. Our SEC filings, including the registration statement, are also available
to you on the Commission's Web site (http://www.sec.gov).

     We intend to  furnish  our  stockholders  with  annual  reports  containing
audited  consolidated  financial  statements and with quarterly  reports for the
first three  quarters of each year  containing  unaudited  interim  consolidated
financial information.



                                       52


<PAGE>


                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS


                                                                            PAGE
                                                                            ----
Independent Auditors' Report ............................................... F-2

Financial Statements:
     Consolidated Balance Sheet, May 31, 1999 .............................. F-3

     Consolidated Statements of Operations,
       Years Ended May 31, 1998 and 1999 ................................... F-4

     Consolidated Statements of Stockholders'
       Deficit, Years Ended May 31, 1998 and 1999 .......................... F-5

     Consolidated Statements of Cash Flows,
       Years Ended May 31, 1998 and 1999 ............................  F-6 - F-7

Notes to Consolidated Financial Statements .......................... F-8 - F-53



                                      F-1
<PAGE>

                          INDEPENDENT AUDITORS' REPORT


The Board of Directors
Ranch*1, Inc. and subsidiaries:


We have audited the  accompanying  consolidated  balance sheet of Ranch *1, Inc.
and subsidiaries  (formerly  Franchise Concepts Group, Inc. and subsidiaries) as
of  May  31,  1999  and  the  related  consolidated  statements  of  operations,
stockholders'  deficit,  and cash  flows for each of the  years in the  two-year
period ended May 31,  1999.  These  consolidated  financial  statements  are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these consolidated financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly, in all material respects,  the financial  position of Ranch*1,  Inc. and
subsidiaries  as of May 31, 1999 and the results of their  operations  and their
cash flows for each of the years in the  two-year  period  ended May 31, 1999 in
conformity with generally accepted accounting principles.

The accompanying  consolidated  financial statements have been prepared assuming
that the Company will continue as a going concern. As discussed in note 2 to the
consolidated  financial  statements,  the Company has suffered  recurring losses
from operations that raise  substantial doubt about its ability to continue as a
going concern.  Management of the Company is finalizing its cost reduction plan,
and  implementing a new strategic plan, which includes the opening of additional
restaurants and raising investment capital.  At May 31, 1999,  $1,997,500 of the
Company's  outstanding notes payable, as well as related accrued interest,  were
past due and in  default.  At May 31,  1999,  the Company  was in  violation  of
certain  covenants of a $2,439,769 loan agreement with a financial  institution,
which  has  been  classified  as  a  current   liability  in  the   accompanying
consolidated  balance sheet. At May 31, 1999, the Company was also delinquent in
the  payment of New York  State  sales  taxes,  New York City  occupancy  taxes,
certain  real  estate  lease   obligations  and  obligations   under  separation
agreements with several former members of Company  management.  The consolidated
financial  statements do not include any adjustments  that might result from the
outcome of this uncertainty.




                                                          KPMG LLP


Melville, New York
October 1, 1999



                                      F-2
<PAGE>

                         RANCH*1, INC. AND SUBSIDIARIES
                    (formerly Franchise Concepts Group, Inc.
                                and Subsidiaries)

                           Consolidated Balance Sheet

                                  May 31, 1999

<TABLE>
<S>                                                                                  <C>
                                              Assets
Cash                                                                                 $    574,298
Restricted cash                                                                           435,835
Franchise and other receivables, net of allowance for doubtful accounts of $70,000        411,560
Inventory                                                                                 117,196
Prepaid expenses and other assets                                                         310,637
                                                                                     ------------
               Total current assets                                                     1,849,526

Property and equipment, net                                                             5,974,821
Security deposits                                                                       1,012,263
Deferred financing costs, net                                                             155,611
Intangible assets, net                                                                    466,156
Other assets                                                                              515,610
                                                                                     ------------

               Total assets                                                          $  9,973,987
                                                                                     ============

                               Liabilities and Stockholders' Deficit

Accounts payable                                                                     $  2,317,093
Accrued expenses                                                                        1,725,917
Current installments of long-term debt, including amounts due to related
    parties of $2,550,661                                                               5,783,387
Current installments of capital lease obligations                                          91,814
Other short-term liabilities                                                              361,500
                                                                                     ------------
               Total current liabilities                                               10,279,711

Long-term debt due to related parties, excluding current installments                     203,375
Deferred franchise and area development fees                                            1,091,900
Deferred rent                                                                           1,706,535
Capital lease obligations, less current installments                                      357,866
Deferred revenue                                                                           91,873
Other long-term liabilities                                                               337,543
                                                                                     ------------
               Total liabilities                                                       14,068,803
                                                                                     ------------

Series A convertible, redeemable preferred stock $.001 par value,
    2,800,000 shares authorized, issued and outstanding                                 7,521,583

Stockholders' deficit:
    Common stock, $.001 par value, 20,000,000 shares authorized,
       11,401,263 shares issued and outstanding                                            11,401
    Additional paid-in capital                                                          6,024,853
    Accumulated deficit                                                               (17,652,653)
                                                                                     ------------

               Total stockholders' deficit                                            (11,616,399)
                                                                                     ------------

               Total liabilities and stockholders' deficit                           $  9,973,987
                                                                                     ============
</TABLE>


See accompanying notes to consolidated financial statements.


                                      F-3
<PAGE>


                          RANCH*1, INC. AND SUBSIDIARIES
                     (formerly Franchise Concepts Group, Inc.
                                 and Subsidiaries)

                       Consolidated Statements of Operations

                         Years ended May 31, 1998 and 1999


<TABLE>
<CAPTION>
                                                                                  1998            1999
                                                                              ------------    ------------
<S>                                                                           <C>               <C>
Revenues:
    Restaurant sales                                                          $ 10,164,153      17,147,358
    Royalties and franchise related revenue                                        475,952         815,296
    Other                                                                           39,702          49,628
                                                                              ------------    ------------
                                                                                10,679,807      18,012,282
                                                                              ------------    ------------

Expenses:
    Food and paper costs                                                         3,024,989       5,387,758
    Restaurant operating expenses                                                4,479,054       6,422,061
    Restaurant occupancy and related expenses                                    2,574,327       4,019,274
    Marketing and promotional expenses                                             918,831       1,174,756
    General and administrative                                                   4,548,694       4,806,110
    Depreciation and amortization                                                  685,864         787,104
    Impairment charges                                                           3,566,871          66,420
    Interest expense, net                                                          608,011         944,197
                                                                              ------------    ------------

                                                                                20,406,641      23,607,680
                                                                              ------------    ------------

Loss before income taxes and extraordinary item                                 (9,726,834)     (5,595,398)

Income taxes                                                                        14,936          59,398
                                                                              ------------    ------------

Loss before extraordinary item                                                  (9,741,770)     (5,654,796)

Extraordinary gain on extinguishment of debt                                       225,000            --
                                                                              ------------    ------------

Net loss                                                                        (9,516,770)     (5,654,796)

Accrual of dividends, issuance of performance warrants and
    amortization of issuance costs on preferred shares                            (111,741)     (1,000,739)
                                                                              ------------    ------------

Net loss applicable to common shares                                          $ (9,628,511)     (6,655,535)
                                                                              ============    ============

Net loss per common share:
    Loss before extraordinary item                                                   (0.91)          (0.61)
    Extraordinary gain                                                                0.02            --
                                                                              ------------    ------------

               Net loss - basic and diluted                                   $      (0.89)          (0.61)
                                                                              ============    ============

Weighted average number of common and common equivalent shares outstanding:
       Basic and diluted                                                        10,773,778      10,952,206
                                                                              ============    ============
</TABLE>


See accompanying notes to consolidated financial statements.


                                      F-4
<PAGE>



                     RANCH*1, INC. AND SUBSIDIARIES
                (formerly Franchise Concepts Group, Inc.
                           and Subsidiaries)

            Consolidated Statements of Stockholders' Deficit

                   Years ended May 31, 1998 and 1999


<TABLE>
<CAPTION>
                                                                   Common stock                                           Total
                                                             -------------------------    Additional                      stock-
                                                              Number of                    paid-in      Accumulated      holders'
                                                               shares         Amount       capital        deficit        deficit
                                                             -----------   -----------   -----------    -----------    -----------
<S>                                                           <C>          <C>             <C>           <C>             <C>
Balance at May 31, 1997                                       10,000,000   $    10,000     4,265,424     (2,481,087)     1,794,337

Proceeds from issuance of common stock                           750,000           750     1,499,250           --        1,500,000

Issuance of stock warrants in connection with financing
    arrangements                                                    --            --         183,400           --          183,400

Issuance of stock and stock warrants for services                 60,000            60        31,044           --           31,104

Accrued dividends on preferred shares                               --            --        (102,356)          --         (102,356)

Amortization of issuance costs on preferred shares                  --            --          (9,385)          --           (9,385)

Net loss                                                            --            --            --       (9,516,770)    (9,516,770)
                                                             -----------   -----------   -----------    -----------    -----------

Balance at May 31, 1998                                       10,810,000        10,810     5,867,377    (11,997,857)    (6,119,670)

Proceeds from issuance of common stock                           100,000           100       299,900           --          300,000

Issuance of stock warrants in connection
    with financing arrangements                                     --            --         272,716           --          272,716

Issuance of stock for services                                   491,263           491        51,899           --           52,390

Issuance of options in connection with
    separation agreements                                           --            --         130,500           --          130,500

Accrued dividends on preferred shares                               --            --        (560,000)          --         (560,000)

Amortization of issuance costs on preferred shares                  --            --         (37,539)          --          (37,539)

Net loss                                                            --            --            --       (5,654,796)    (5,654,796)

Accrued dividends on preferred shares relating to issuance
    of performance warrants                                         --            --        (403,200)          --         (403,200)

Issuance of performance warrants                                    --            --         403,200           --          403,200
                                                             -----------   -----------   -----------    -----------    -----------

Balance at May 31, 1999                                       11,401,263   $    11,401     6,024,853    (17,652,653)   (11,616,399)
                                                             ===========   ===========   ===========    ===========    ===========
</TABLE>


See accompanying notes to consolidated financial statements.


                                      F-5
<PAGE>


                          RANCH*1, INC. AND SUBSIDIARIES
                     (formerly Franchise Concepts Group, Inc.
                                 and Subsidiaries)

                       Consolidated Statements of Cash Flows

                         Years ended May 31, 1998 and 1999

<TABLE>
<CAPTION>
                                                                                       1998           1999
                                                                                   -----------    -----------
<S>                                                                                <C>             <C>
Cash flows from operating activities:
    Net loss                                                                       $(9,516,770)    (5,654,796)
    Adjustments to reconcile net loss to net cash
       used by operating activities:
          Depreciation and amortization                                                685,864        787,104
          Amortization of debt discount                                                 52,731         29,559
          Impairment charges                                                         3,566,871         66,420
          Gain on extinguishment of debt                                              (225,000)          --
          Warrants or stock issued for services or debt                                236,296        455,606
          Increase in provision for doubtful accounts                                     --           50,000
          Deferred compensation charge (reversal)                                      503,143       (326,418)
          Changes in operating assets and liabilities, net of effect of purchase
            of acquired business:
               Franchise and other receivables                                        (156,577)      (107,998)
               Inventory                                                               (62,254)        (2,898)
               Prepaid expenses and other assets                                      (198,657)      (209,615)
               Security deposits                                                      (525,522)      (118,255)
               Accounts payable                                                         60,453      1,238,178
               Accrued expenses                                                        472,140         80,111
               Deferred franchise and area development fees                            (82,600)       472,000
               Deferred revenue                                                        166,762        (74,889)
               Other short-term liabilities                                               --          361,500
               Deferred rent                                                           917,390        420,020
                                                                                   -----------    -----------
                       Net cash used by operating activities                        (4,105,730)    (2,534,371)
                                                                                   -----------    -----------

Cash flows from investing activities:
    Purchases of property, plant and equipment                                      (4,378,272)    (1,435,391)
    Acquisition of franchise restaurant                                               (200,000)          --
                                                                                   -----------    -----------
                       Net cash used by investing activities                        (4,578,272)    (1,435,391)
                                                                                   -----------    -----------

Cash flows from financing activities:
    Proceeds from sale of common stock                                               1,500,000        300,000
    Restricted cash                                                                   (200,000)      (235,835)
    Repayments of capital lease obligations                                             (8,884)       (56,485)
    Proceeds from convertible redeemable preferred stock, net                        6,812,303           --
    Payments of deferred financing costs                                               (45,849)      (126,359)
    Proceeds from third-party debt                                                        --        3,900,298
    Repayments of third-party debt                                                  (2,947,292)      (694,433)
    Proceeds from stockholder borrowings                                             1,200,000      1,287,500
    Repayments of stockholder borrowings                                              (694,389)      (102,637)
                                                                                   -----------    -----------
                       Net cash provided by financing activities                     5,615,889      4,272,049
                                                                                   -----------    -----------

Net (decrease) increase in cash                                                     (3,068,113)       302,287

Cash at beginning of year                                                            3,340,124        272,011
                                                                                   -----------    -----------

Cash at end of year                                                                $   272,011        574,298
                                                                                   ===========    ===========
</TABLE>

                                                                     (Continued)


                                      F-6
<PAGE>

                          RANCH*1, INC. AND SUBSIDIARIES
                     (formerly Franchise Concepts Group, Inc.
                                 and Subsidiaries)

                       Consolidated Statements of Cash Flows

                         Years ended May 31, 1998 and 1999

<TABLE>
<CAPTION>
                                                                                       1998           1999
                                                                                   -----------    -----------
<S>                                                                                <C>             <C>
Non-cash transactions:
    Issuance of notes payable and assumption of liabilities in
       connection with acquisition of franchisee restaurant                        $   260,000           --
                                                                                   ===========    ===========

    Accrued dividends and issuance of performance warrants on
       preferred shares                                                            $   102,356        963,200
                                                                                   ===========    ===========

Cash paid during the period for:
    Interest                                                                       $   658,402        302,935
                                                                                   ===========    ===========

    Income taxes                                                                   $    14,936         59,398
                                                                                   ===========    ===========
</TABLE>


See accompanying notes to consolidated financial statements.


                                      F-7
<PAGE>

                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999



(1)  DESCRIPTION OF BUSINESS

     Ranch*1,  Inc. and  subsidiaries  (Ranch*1)  (formerly  Franchise  Concepts
     Group,  Inc.) operates in a single  segment,  which is the  franchising and
     operating of food service stores under the Ranch*1 brand name, specializing
     in fresh,  convenient  meal  solutions  featuring a fresh  grilled  chicken
     breast  sandwich,  fresh-cut Ranch Fries and a variety of freshly  prepared
     menu  selections.  Unless  otherwise  indicated,  Ranch*1  are  hereinafter
     referred to collectively as the "Company".

     At May 31, 1999,  there were 41 Ranch*1 stores,  consisting of 23 franchise
     stores and 18 Company owned stores.

(A)  CORPORATE ORGANIZATION

     The Company was  incorporated in the State of Delaware on June 12, 1996. In
     November 1996, the Company acquired 100% of the outstanding common stock of
     Ranch*1 Group, Inc. and affiliates,  pursuant to a stock purchase agreement
     dated September 26, 1996, for aggregate consideration of $2,422,234.

     In April 1997, an amendment to the Company's  certificate of  incorporation
     was  approved  and adopted to give the Company the  authority  to issue the
     following  classes  of stock:  (i) a total of  15,000,000  shares of common
     stock,  with a par  value of  $.001;  (ii) a total of  1,000,000  shares of
     preferred stock, with a par value of $.001, to be issued in such series and
     with   such   designations,   powers,   preferences,   rights,   and   such
     qualifications,  limitations  or  restrictions  thereof  as  the  Board  of
     Directors shall fix by resolution.

     On February 26, 1998, a second  amendment to the Company's  certificate  of
     incorporation  was approved and adopted  pursuant to the sale of $4,000,000
     of Series A Convertible  Preferred Stock (note 8). The amendment  increases
     the number of authorized  common shares to 20,000,000 and  established  the
     authority  to issue  2,800,000  shares  of Series A  Convertible  Preferred
     Stock,  with a par value of $.001 per share. The amendment also established
     parameters for dividends,  liquidation preferences, voting rights and other
     governance matters.

     On July  30,  1999,  the  Board  of  Directors  adopted  a  resolution  and
     certificate of amendment to the second amended and restated  certificate of
     incorporation,  as well as adopted  certificates of designation of Series B
     and Series C Convertible  Preferred  Stock.  The Board  designated  500,000
     shares  of  Series B  preferred  stock,  with a $.001  par  value and $2.50
     liquidation  value per share. The Series B preferred stock are non-dividend
     bearing and are  automatically  convertible  into shares of common stock on
     the date that a Registration  Statement  registering shares of common stock
     is declared  effective.  The Series C 15%  convertible  preferred stock are
     automatically  convertible  into shares of common  stock on the date that a
     Registration   Statement   registering  shares  common  stock  is  declared
     effective. The Series C certificate of designation was subsequently amended
     on September 13, 1999 and September 20, 1999 (note 8).


                                      F-8
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999



     On August 20,  1999,  a third  amendment to the  Company's  certificate  of
     incorporation  was  approved  and  adopted,  pursuant  to the July 30, 1999
     resolution.  The amendment changes the name of the Company to Ranch*1, Inc.
     The amendment also (i) increases the number of authorized shares of capital
     stock to 32,800,000 of which  25,000,000  shares are  designated  $.001 par
     value  common  stock,   (ii)  designated   2,800,000  shares  as  Series  A
     Convertible  Preferred  Stock  with a $.001 par value and (iii)  designated
     5,000,000  shares of $.001 par value Preferred  Stock, to be issued in such
     series and such designations,  preferences,  powers and rights as the Board
     of Directors may authorize.  The amendment also  re-established  parameters
     for dividends, liquidations preferences, voting rights and other governance
     matters.



                                      F-9
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


(2)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     (A)  BASIS OF PRESENTATION

          The  accompanying   consolidated   financial  statements  include  the
          accounts  of  the  Company  and  its  wholly-owned  subsidiaries.  All
          significant   inter-company   balances  and  transactions   have  been
          eliminated in consolidation.

          The accompanying  consolidated financial statements have been prepared
          on a going concern basis, which contemplates the realization of assets
          and the  satisfaction  of  liabilities  and  commitments in the normal
          course of business.  However,  due to the matters discussed below, its
          continuation as a going concern can not be reasonably assured.

          The  Company  has  incurred   aggregate   losses  since  inception  of
          $17,652,653,  inclusive  of a net loss in fiscal  1999 of  $5,654,796.
          Based upon interim financial  information prepared by management,  the
          Company has continued to incur losses in fiscal 2000.

          Additionally, at May 31, 1999, the Company is delinquent in the filing
          and payment of New York State sales  taxes of  approximately  $320,000
          and New York City occupancy taxes of  approximately  $290,000.  At May
          31,  1999,  the Company  was in default in the payment of  obligations
          pursuant to restaurant  operating leases of $147,000.  As indicated in
          note 15, the Company has entered into  Stipulation  Agreements to cure
          the above mentioned lease defaults.  Additionally,  two $300,000 notes
          payable  which  matured on June 6, 1998, a $60,000 note payable  which
          matured on April 27, 1999, a $225,000  note payable  which  matured on
          December 16, 1998,  three  $100,000  notes  payable  which  matured on
          December 17, 1998, a $500,000  note payable  which matured on December
          18, 1998,  two notes  payable  aggregating  $62,500  which  matured on
          January 30, 1999, a $250,000 note payable which matured on February 6,
          1999,  such  obligations  aggregating  $1,997,500 plus related accrued
          interest,   and  all  of  which  are  in  default  at  May  31,  1999.
          Additionally,  as indicated in note 7, the Company was in violation of
          certain  covenants of a  $2,439,769  loan  agreement  with a financial
          institution.

          In fiscal  1999,  the Company  commenced a Cost  Reduction  Plan which
          included the resignation of several corporate officers (note 13) and a
          reduction in workforce. The Company also began the implementation of a
          new  strategic  plan,  which  includes  a  significant   expansion  in
          franchising operations,  the development of new prototype restaurants,
          the satisfaction and  restructuring of delinquent debt obligations and
          the completion of new financing arrangements.



                                      F-10
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999

          On May 6,  1999,  the  Company  entered  into  an  agreement  with  an
          investment  banking  firm for a proposed  initial  public  offering of
          $20,000,000  of the common  stock of the Company on a firm  commitment
          basis,  subject to various  terms and  conditions  as  outlined in the
          Agreement.  Additionally, on June 11, 1999, the Company entered into a
          second agreement with the investment banking firm to sell a maximum of
          $4,000,000 of convertible preferred stock on a best efforts basis.

          Subsequent to May 31, 1999,  the Company sold 124,000 shares of Series
          B Preferred  Stock for  $310,000  and  obtained  one year bridge loans
          aggregating $685,000,  bearing interest at 15% and issued an aggregate
          of 137,000 warrants  exercisable at $2.50 per share, based on a change
          in control, or the initial public offering price.



                                      F-11
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


          On September 10, 1999, noteholders aggregating  $2,937,500,  including
          $1,937,500  of notes  payable in default on May 31, 1999  extended the
          maturity date of these obligations,  including accrued interest, until
          March 10, 2000.

          As indicated in note 8, all  outstanding  shares of Series B Preferred
          Stock are also automatically  convertible into Company common stock at
          the  lower of $2.50 per share or 70% of the  initial  public  offering
          price on the date that a Registration  Statement registering shares of
          common stock is declared effective.

          In  September  1999,  noteholders  aggregating  $2,487,500,  including
          $2,087,500 of notes payable  outstanding  at May 31, 1999 and $400,000
          of bridge loans issued  subsequent  to May 31, 1999,  converted  their
          obligations,  inclusive of accrued  interest,  into Series C preferred
          stock  at  $50,000  per  share,   effective   immediately,   which  is
          automatically  convertible  into  Company  common  stock at 70% of the
          initial  public  offering price of the common stock on the date that a
          Registration  Statement registering shares of common stock is declared
          effective. The Series C noteholders will receive warrants equal to 1/3
          of the preferred  stock  acquired,  exercisable  at the initial public
          offering  price.  In the event that an initial public  offering is not
          consumated within an 18 month period, at the option of the holder, the
          Company  must  redeem the  preferred  stock at $50,000  per share plus
          accrued  dividends.  In the event of a change in  control  prior to an
          initial public offering,  the holder has the option to redeem as noted
          above or convert their  holdings into common stock at $2.50 per share.
          As a condition of this conversion, all warrants previously held by the
          aforementioned bridge noteholders were surrendered.

          In  September  1999,  the holders of  2,800,000  shares of Series A of
          Preferred  Stock,  pursuant to the approval of greater than 60% of the
          Series A preferred  stockholders,  agreed to convert  their  shares of
          Series A Preferred  Stock into shares of common stock, at the lower of
          $2.50 per share or 70% of the  initial  public  offering  price on the
          date that a Registration  Statement registering shares of common stock
          is declared  effective  and, at the Company's  option,  either convert
          $662,356  of  accumulated   dividends  as  of  May  31,  1999  and  an
          acceleration of $2,137,644 of dividends  payable through the remaining
          term of the Series A preferred  stock  agreement into shares of common
          stock at the initial public offering price or be paid in cash.

          Additionally,   on  July  30,  1999,   warrant  holders  of  2,193,333
          outstanding  warrants  converted the warrants into 1,456,480 shares of
          Company  common  stock on a  cash-less  exercise,  based upon the fair
          value of the warrants on July 30, 1999 as  determined by the Company's
          Board of Directors, at a conversion rate of $2.40 per share.

          Management   believes   that  the   finalization   of  its   financing
          arrangements and  implementation of its Strategic Plan will enable the
          Company  to  achieve  profitable  operations  and  restore  liquidity.
          However, no assurance can be made regarding the successful  completion
          of the  aforementioned  financing  arrangements  or achievement of the
          Strategic Plan as outlined above, or if such plans are achieved,  that
          the Company's operations will be profitable.



                                      F-12
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     (B)  RESTRICTED CASH

          Restricted  cash consists of segregated  balances  relating to certain
          franchise agreements,  co-operative advertising funds and construction
          funds.

     (C)  INVENTORIES

          Inventories  consist  primarily of restaurant  food items and supplies
          and  are  stated  at the  lower  of  cost  or  market  value.  Cost is
          determined using the first-in, first-out method.




                                      F-13
<PAGE>



                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     (D)  DEFERRED FINANCING COSTS

          Deferred  financing  costs  are being  amortized  over the term of the
          debt. Accumulated amortization was $16,596 at May 31, 1999.

     (E)  PROPERTY AND EQUIPMENT

          Property and equipment is stated at cost.  Depreciation  is calculated
          on the  straight-line  basis over the  estimated  useful  lives of the
          assets.  Leasehold  improvements are amortized over the shorter of the
          estimated  useful  life or the lease term of the  related  asset.  The
          estimated useful lives are as follows:

          Restaurant equipment                                 5-7 years
          Furniture and fixtures                               5-7 years
          Computer equipment and software                        5 years

     (F)  PRE-OPENING COSTS

          Pre-opening  costs  incurred  in  connection  with the  opening of new
          restaurants  are expensed as incurred  and are included in  restaurant
          operating  expenses in the  accompanying  consolidated  statements  of
          operations.

     (G)  INTANGIBLE ASSETS

          Intangible  assets represents  goodwill,  the excess of purchase price
          over the fair  value of net  assets  acquired.  Goodwill  and  related
          intangible assets are being amortized on a straight-line  basis over a
          twenty-year period.

          The  Company  assesses  the   recoverability  of  goodwill  and  other
          intangibles by  determining  whether the  amortization  of the related
          balances over their  remaining  useful lives can be recovered  through
          undiscounted  future  operating  cash  flows.  The amount of  goodwill
          impairment,  if any,  is  measured  based  on  estimated  fair  value.
          Estimated fair value is generally  determined  based upon  discounting
          estimated future cash flows. The assessment of the  recoverability  of
          goodwill and other  intangibles  will be impacted if estimated  future
          operating  cash  flows are not  achieved  (note  4). At May 31,  1999,
          goodwill  was  $521,600  and  accumulated  amortization  was  $55,444.
          Amortization  expense was $169,919 and $26,729 for the years ended May
          31, 1998 and 1999, respectively.

     (H)  FRANCHISE, LICENSING AND AREA DEVELOPMENT FEE REVENUE RECOGNITION



                                      F-14
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


          Franchisees  are  required to execute a separate  franchise or license
          agreement for each restaurant.  Under an area  development  agreement,
          the number of restaurants  and the area designated for development are
          established  and the franchisee is required to construct and open such
          restaurants within a defined  timetable.  For each restaurant under an
          area development  agreement, a separate franchise or license agreement
          is executed.

          Franchisees under a franchise  agreement are generally required to pay
          an initial  franchise  fee and a monthly  royalty of 5% of  restaurant
          sales.  Licensees  are required to pay an initial  licensing fee and a
          monthly royalty of 4% of restaurant sales.



                                      F-15
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


          Franchise  and  licensing  fees are  recognized  as  revenue  when the
          Company performs  substantially  all initial services  required by the
          franchise or licensing  agreement,  which is generally upon restaurant
          opening.  Revenue  under area  development  agreements  is  recognized
          ratably over the number of restaurants  opened, as provided for in the
          respective  agreements.  Franchise and licensing royalties are accrued
          as earned.  Franchise,  licensing and area  development  fees received
          prior to completion of the revenue recognition process are recorded as
          deferred revenue.  At May 31, 1999,  $1,091,900 of deferred  franchise
          and  area   development   fees  are   included  in  the   accompanying
          consolidated balance sheet.

     (I)  ADVERTISING

          The  Company  maintains  advertising  funds  for  local  and  regional
          advertising, in accordance with the Ranch*1 Franchise Agreement. Under
          this  arrangement,  the Company  collects and  disburses  fees paid by
          franchisees and Company-owned stores for advertising,  promotional and
          public relations  programs for the Ranch*1 concept.  Contributions are
          based on specified percentages of net sales, generally ranging between
          3% - 4%.  Advertising  contributions  from  Company-owned  stores  are
          included in marketing  and  promotional  expenses in the  accompanying
          consolidated statements of operations. Total advertising expenses were
          $972,824  and  $1,572,298  for the years  ended May 31, 1998 and 1999,
          respectively, which are included in marketing and promotional expenses
          in the  accompanying  consolidated  statements  of  operations.  Total
          advertising  contributions  realized from  franchisees was $53,993 and
          $397,542 for the years ended May 31, 1998 and 1999, respectively,  and
          is  recorded  as an offset to  advertising  expense in  marketing  and
          promotional  expenses.  The Company  charges all  production  costs of
          advertising  to expense when the  advertisements  are run. The Company
          also funds the excess of any advertising  expenditures  over revenues,
          if any, and records such amounts in marketing and promotional expenses
          in the accompanying consolidated statements of operations.

     (J)  LONG-LIVED ASSETS

          The  Company's  accounting  policies  relating  to  the  recording  of
          long-lived  assets,  including  property and equipment and intangibles
          are  discussed  above.  The  Company has  adopted  the  provisions  of
          Statement  121.  Statement  121  requires,  among other  things,  that
          long-lived  assets  held  and  used  by  an  entity  be  reviewed  for
          impairment  whenever events or changes in  circumstances  indicate the
          carrying amount of an asset may not be recoverable.  Recoverability of
          assets to be held and used is measured by a comparison of the carrying
          amount of an asset to future net cash flows  expected to be  generated
          by the  asset.  If such  assets are  considered  to be  impaired,  the
          impairment  to be  recognized  is  measured by the amount by which the
          carrying  amount of the assets  exceed  the fair  values of the assets
          (note 4).  Assets to be disposed of or sold are  reported at the lower
          of the carrying amount or fair value less costs to sell.



                                      F-16
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     (K)  INCOME TAXES

          Income taxes are accounted  for under the asset and liability  method.
          Deferred tax assets and  liabilities are recognized for the future tax
          consequences   attributable  to  differences   between  the  financial
          statement  carrying  amounts of existing  assets and  liabilities  and
          their  existing tax bases and operating loss  carryforwards.  Deferred
          tax  assets and  liabilities  are  measured  using  enacted  tax rates
          expected  to apply  to  taxable  income  in the  years  in  which  the
          temporary  differences and  carryforwards are expected to be recovered
          or settled.  The effect on deferred  tax assets and  liabilities  of a
          change  in tax  rates is  recognized  in  income  in the  period  that
          includes the enactment date.



                                      F-17
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999



     (L)  DEFERRED RENT

          Rent  expense on  operating  leases  with  scheduled  or minimum  rent
          increases is expensed on the straight-line basis over the lease terms.
          Deferred  rent  represents  the excess of rent charged to expense over
          rent payable under the lease agreement.

     (M)  DEFERRED REVENUE

          Deferred revenues represent advances received pursuant to the terms of
          a marketing agreement,  which are recorded as revenue over the term of
          the agreement.

     (N)  FINANCIAL INSTRUMENTS

          Management of the Company believes that the book value of its monetary
          assets  and  liabilities,  approximates  fair value as a result of the
          short-term nature of such assets and liabilities.

     (O)  ACCOUNTING FOR STOCK-BASED COMPENSATION

          Effective July 1, 1996, the Company  adopted SFAS No. 123  "Accounting
          for Stock-Based Compensation", which encourages, but does not require,
          companies  to  record  compensation  cost  for  stock-based   employee
          compensation  plans at fair value.  The Company has chosen to continue
          to account for stock-based  compensation under the existing accounting
          rules  contained  in  Accounting  Principles  Board  Opinion  No.  25,
          "Accounting   for   Stock   Issued   to   Employees",    and   related
          interpretations,   but  has  provided   disclosures   of   stock-based
          compensation  expense  determined  under the fair value  provisions of
          SFAS No. 123.

     (P)  BASIC AND DILUTED LOSS PER COMMON SHARE

          In February  1997,  the Financial  Accounting  Standards  Board issued
          Statement No. 128, "Earnings per Share"  ("Statement 128").  Statement
          128 replaced the calculation of primary and fully diluted earnings per
          share with basic and diluted  earnings per share.  Basic  earnings per
          share  excludes any  dilution.  It is based upon the weighted  average
          number  of common  shares  outstanding  during  the  period.  Dilutive
          earnings per share reflects the potential dilution that would occur if
          securities or other  contracts to issue common stock were exercised or
          converted into common stock. The Company's dilutive earnings per share
          equals basic  earnings per share for each of the years in the two-year
          period ended May 30, 1999 because all common stock equivalents  (i.e.,
          options and warrants) were antidilutive in those periods.



                                      F-18
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     (Q)  COMPREHENSIVE INCOME

          Effective for fiscal 1999, the Company  adopted the provisions of SFAS
          No. 130,  "Reporting  Comprehensive  Income".  This Statement requires
          that  companies  disclose  comprehensive  income,  which  includes net
          income,  foreign  currency  translation  adjustments,  minimum pension
          liability  adjustments,  and unrealized gains and losses on marketable
          securities classified as  available-for-sale.  Because the Company did
          not have any foreign currency translation adjustments, minimum pension
          liability  adjustments,  or  unrealized  gains or losses on marketable
          securities classified as  available-for-sale,  for the years ended May
          31,  1998  and  1999,  comprehensive  loss  equaled  the  net  loss of
          ($9,516,770) and ($5,654,796), respectively.




                                      F-19
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999



     (R)  CONCENTRATIONS OF RISK

          At May 31,  1999,  all but one of the  Company's  owned  and  operated
          restaurants  are located in the New York,  New Jersey and  Connecticut
          tri-state area. Consequently,  adverse economic or other conditions in
          the tri-state area could have a more significant effect on the results
          of  operations  than  would  be the  case  for a  company  with a more
          geographically dispersed restaurant base.

          The Company has one  supplier  for chicken  breasts,  the core product
          used in virtually all the Company's  menu items.  Although the Company
          believes that alternative sources of supply are available, any increse
          in price or failure to perform  by the  supplier  could  significantly
          increase food costs or disrupt restaurant operations.

          The Company's  trade  receivables  consist  principally of receivables
          from franchisees for royalties and advertising contributions,  as well
          as one receivable  pursuant to an area development  agreement.  At May
          31,  1999,  two  franchise  receivables  individually  exceeded  5% of
          franchise  royalties   receivable,   aggregating  15%,  and  one  area
          development  receivable  was  $250,000,  including  $167,000  which is
          classified as a long-term asset.

     (S)  USE OF ESTIMATES

          Management  of  the  Company  has  made  a  number  of  estimates  and
          assumptions  relating to the reporting of assets and  liabilities  and
          the disclosures of contingent  assets and liabilities to prepare these
          consolidated   financial   statements  in  conformity  with  generally
          accepted accounting principles. Actual results could differ from those
          estimates.

(3)  ACQUISITIONS

     On April 27, 1998,  the Company  purchased  the assets and assumed  certain
     liabilities of a franchised  restaurant for an aggregate  consideration  of
     $460,000,  including cash payments of $200,000.  This  transaction has been
     accounted for using the purchase method of accounting and, accordingly, the
     purchase price was allocated to identifiable  assets and liabilities  based
     upon  their  fair  values  at the date of  acquisition.  The  excess of the
     aggregate  purchase  price over the fair value of net  assets  acquired  of
     $399,000 was recorded as goodwill and is being amortized over twenty years.

     The Company's 1998 financial  statements contain one month of operations of
     this restaurant.  Pro forma data has not been provided, as they were deemed
     immaterial to the operations of the Company by management.

(4)  IMPAIRMENT CHARGES

     Based  upon a  strategic  assessment  of  recent  trends,  pursuant  to the
     approval of the Board of Directors,  in 1998 the Company  recorded a charge
     of $3,566,871,  representing the write-down of impaired  restaurant assets,
     as well as the write-down of goodwill.



                                      F-20
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     The Company  performed an in-depth  analysis of  historical  and  projected
     operating results, which reflected a pattern of historical operating losses
     and negative cash flows, as well as continued  projected negative cash flow
     and operating results.  Accordingly, the Company has recorded an impairment
     charge to write-down these impaired assets, including both enterprise value
     goodwill and goodwill  associated  with  restaurant  acquisitions  and will
     contemplate  the  restaurants'  potential  closure  upon  future  operating
     results. The Company has ascribed no value to the leasehold improvements as
     these assets inure to the benefit of the landlord and has estimated the net
     realizable  value of  furniture  and  equipment.  In fiscal 1999, a further
     impairment  charge of $66,420 was recorded.  The  components of the charges
     are as follows:



                                      F-21
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999

                                                      1998          1999
                                                   ----------    ----------

     Write-down of goodwill                        $3,005,839          --
     Write-down of leasehold improvements
         and equipment                                561,032        66,420
                                                   ----------    ----------

                                                   $3,566,871        66,420
                                                   ==========    ==========

(5)  PROPERTY AND EQUIPMENT

     Property and equipment consists of the following at May 31, 1999:

     Restaurant equipment                                      $   952,777
     Furniture and fixtures                                        791,165
     Computer equipment and software                               762,286
     Leasehold improvements                                      4,607,435
                                                               -----------
                                                                 7,113,663
     Less accumulated depreciation
          and amortization                                      (1,138,842)
                                                               -----------
                Property and equipment, net                    $ 5,974,821
                                                               ===========


     Depreciation  and  amortization  expense  of  property  and  equipment  was
     $324,795  and  $760,375  for the years ended May 31, 1998 and May 31, 1999,
     respectively.

(6)  AREA DEVELOPMENT AGREEMENT

     On April 27, 1999, the Company  entered into an  international  development
     agreement  to  develop  and  operate  up to 35 units of Ranch*1 in Asia for
     $500,000.  As of May  31,  1999,  no  units  have  opened  pursuant  to the
     provisions of the  agreement.  The  agreement  provided for an initial cash
     payment of $250,000  and the  remaining  $250,000  payable in three  annual
     installments,  due on the anniversary  date of this  agreement.  At May 31,
     1999,  these fees are  included in the  accompanying  consolidated  balance
     sheet as deferred franchise and area development fees.

(7)  FINANCING ARRANGEMENTS

     Long-term debt at May 31, 1999 is summarized as follows:



                                      F-22
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999



     Obligations to financial institutions (a)                   $2,439,769
     Convertible note payable (b)                                      --
     Promissory notes, net of debt discount of
          $6,608 (c)                                              3,546,993
                                                                 ----------
                                                                  5,986,762
     Less current installments                                    5,783,387
                                                                 ----------
                                                                 $  203,375
                                                                 ==========



                                      F-23
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     (A)  OBLIGATIONS TO FINANCIAL INSTITUTION

          On August  31,  1998,  the  Company  entered  into a  $2,600,000  loan
          agreement with a financial  institution  and $2,439,769 is outstanding
          at May 31, 1999. The loan bears interest at a fixed rate of 10.08% and
          is secured by a first priority interest in specified  corporate assets
          and stipulated  cross-corporate  subsidiary  guarantees,  with monthly
          principal and interest  payments payable over a ninety month term. The
          loan agreement contains a variety of financial and operating covenants
          and the Company was not in compliance  with several of these covenants
          as of May 31, 1999.  Accordingly,  at May 31, 1999,  the obligation is
          classified  as a current  liability in the  accompanying  consolidated
          balance sheet.

     (B)  CONVERTIBLE NOTE PAYABLE

          On November  18,  1996,  the Company  executed a loan  agreement  with
          Manhattan  Bagel Company  (MBC),  which provided for the issuance of a
          $1,500,000 convertible note, bearing interest at prime plus 2% (10% at
          May 31,  1997).  As additional  consideration  for the issuance of the
          note,  MBC  received 5% of the then  outstanding  common  stock of the
          Company.  The Company has recorded the fair value of the shares at the
          date of issuance, approximately $100,000, as a deferred financing cost
          and  additional  paid-in  capital  in  the  accompanying  consolidated
          balance  sheet.  The note also  provides for a default  interest  rate
          penalty  of 4%, for any  period in which the note is in  default.  The
          debt is  convertible  into common  stock at the option of MBC upon the
          Company's  filing for an initial  public  offering of its common stock
          pursuant to the Securities Act of 1933. The shares are  convertible at
          a formula rate defined in the loan agreement.  The note matures at the
          earlier of the consummation of a qualified  initial public offering or
          November 18, 1999.

          At May 31, 1997, the Company was in default with the provisions of the
          $1,500,000  convertible note agreement with MBC. On November 19, 1997,
          MBC filed a  voluntary  petition  for relief  under  Chapter 11 of the
          United States  Bankruptcy Code. On January 22, 1998, legal counsel for
          MBC issued a default  letter to the Company,  demanding  immediate and
          full payment of the $1,500,000  obligation  plus accrued  interest and
          indicated  its  intention  to perfect  its  security  interest  in the
          pledged  collateral.  On February 26, 1998, the Company entered into a
          stipulation  agreement with MBC, subject to Bankruptcy Court and other
          approvals,  which would  provide for a  settlement  of the  $1,500,000
          convertible  note payable for $1,275,000 and accrued  interest,  among
          other  conditions.  On March 30, 1998, the Bankruptcy Court entered an
          approval  order of the  stipulation  agreement and the  obligation was
          satisfied  by  the  Company.   The  Company  has   accounted  for  the
          forgiveness  of  debt  of  $225,000  as an  extraordinary  gain in the
          accompanying 1998 consolidated statement of operations.





                                      F-24
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999

     (C)  NOTES PAYABLE

          On February 19, 1999,  the Company  obtained  bridge  financing from a
          shareholder and director  through the issuance of a promissory note in
          the amount of $250,000.  The notes are  unsecured,  bear interest at a
          fixed rate of 10% and  mature on March 19,  2000.  The loan  agreement
          contains  a  provision  accelerating  the  payment  of  principal  and
          interest  if the  Company  obtains  additional  financing  of at least
          $5,000,000 through either debt or equity. The notes also provide for a
          default  interest rate penalty of 4%, for any period in which the note
          is in default.  In connection with this transaction,  the Company also
          executed  a  Common  Stock  Purchase  Warrant  Agreement.   Under  the
          provisions of the Agreement,  the lender could purchase 112,500 shares
          of the  Company's  common  stock at a per share  price of  $2.50.  The
          Company  recorded the fair value of these warrants as determined by an
          independent valuation in connection with financing  arrangements of $0
          as  additional  paid-in  capital and debt  discount.  At May 31, 1999,
          $250,000 is outstanding under this financing arrangement.


                                      F-25
<PAGE>

                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999



          On January 25,  1999,  the  Company  obtained  $350,000 of  short-term
          financing.  The loan is unsecured,  bears  interest at a fixed rate of
          10% and is  payable  quarterly  and  the  principal  amount  is due on
          February  25,  2000.  Additionally,  if the notes are in default at or
          subsequent to the maturity date, they are convertible at the option of
          the holder into common  stock at the rate of $.25 per share.  The loan
          agreement  contains a provision  accelerating the payment of principal
          and interest if the Company obtains  additional  financing of at least
          $5,000,000 through either debt or equity. The loan also provides for a
          default  interest rate penalty of 4%, for any period in which the note
          is in default.  In connection with this transaction,  the Company also
          executed  a  Common  Stock  Purchase  Warrant  Agreement.   Under  the
          provisions of the Agreement,  the lender could purchase 157,500 shares
          of the  Company's  common  stock at a per share  price of  $2.50.  The
          Company  recorded the fair value of these warrants as determined by an
          independent  valuation in connection  with financing  arrangements  of
          $4,725 as additional  paid-in  capital and debt  discount.  At May 31,
          1999, $350,000 is outstanding under this financing arrangement.

          On  January  18,  1999,   the  Company   issued  a  note  payable  for
          construction services performed in the amount of $250,298. The note is
          unsecured,  bears  interest  at a rate of 9.00% and matured on May 10,
          1999.  The Company has  obtained an  extension on the due date of this
          note through October 8, 1999. At May 31, 1999, the outstanding balance
          of the note was $100,092.

          On  January 4, 1999,  the  Company  obtained  $400,000  of  short-term
          financing.  The loan is  unsecured,  bears  interest at a rate of 10%,
          with interest payable quarterly and the principal amount is due in its
          entirety in February  2000.  The loan  agreement  contains a provision
          accelerating  the  payment of  principal  and  interest if the Company
          obtains  additional  financing of at least  $5,000,000  through either
          debt or equity.  The loan also  provides for a default  interest  rate
          penalty  of 4%,  for any  period in which the note is in  default.  In
          connection with this  transaction,  the Company also executed a Common
          Stock  Purchase  Warrant  Agreement.   Under  the  provisions  of  the
          Agreement,  the lender could purchase  180,000 shares of the Company's
          common stock at a per share price of $2.50.  The Company  recorded the
          fair value of these warrants as determined by an independent valuation
          in  connection  with  financing  arrangements  of $5,400 as additional
          paid-in  capital and debt discount.  At May 31, 1999, the  outstanding
          balance of the note was $400,000.



                                      F-26
<PAGE>



                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999

          In July and August 1998, the Company  obtained  bridge  financing from
          shareholders  through  the  issuance  of  unsecured  promissory  notes
          aggregating  $62,500  and  $250,000,   respectively.  The  notes  bear
          interest at a rate of 12% and matured in January  and  February  1999.
          The notes  provide for a default  interest rate penalty of 2%, for any
          period  in which  the note is in  default.  In  connection  with  this
          transaction, the Company also executed a Common Stock Purchase Warrant
          Agreement.  Under the  provisions of the  Agreement,  the note holders
          could  purchase from 3,750 to 50,000  shares of the  Company's  common
          stock at a price  per share  equal to the price per share the  Company
          obtains in the next private  placement of equity  securities for which
          the Company  receives an aggregate of $5,000,000 or more.  The Company
          recorded  the  fair  value  of  these  warrants  as  determined  by an
          independent  valuation in connection  with financing  arrangements  of
          $54,626 as additional  paid-in  capital and debt discount.  At May 31,
          1999, an aggregate of $312,500 is  outstanding  under these  financing
          arrangements  and the  Company  was in default in the payment of these
          obligations.



                                      F-27
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


          In June 1998,  the  Company  obtained  bridge  financing  through  the
          issuance  of  promissory  notes  aggregating   $1,025,000,   including
          $225,000 provided by the Company's Vice Chairman, $200,000 provided by
          an entity  controlled by the Company's  Chairman and $500,000 provided
          by a Company  shareholder  and director.  The notes bear interest at a
          rate of 12% and matured in December 1998. The notes also provide for a
          default  interest rate penalty of 5%, for any period in which the note
          is in default.  In connection with this transaction,  the Company also
          executed  a  Common  Stock  Purchase  Warrant  Agreement.   Under  the
          provisions  of the  Agreement,  the note holders  could  purchase from
          20,000 to 100,000 shares of the Company's  common stock at a price per
          share  equal to the price per share the  Company  obtains  in the next
          private  placement of equity securities for which the Company receives
          an  aggregate of  $5,000,000  or more.  The Company  recorded the fair
          value of these warrants as determined by an  independent  valuation in
          connection  with  financing  arrangements  of $205,000  as  additional
          paid-in  capital and debt  discount.  At May 31, 1999, an aggregate of
          $1,025,000 is outstanding  under these financing  arrangements and the
          Company is in default in the payment of these obligations.

          In  connection  with the April 27, 1998  acquisition  of a  franchised
          restaurant,  the Company issued unsecured promissory notes aggregating
          $210,334, bearing interest at a rate of 7.50%. The Company satisfied a
          $60,334 note and the  remaining  notes are due as follows;  $60,000 on
          April 27,  1999,  and $90,000 on April 27,  2000.  At May 31, 1999 the
          Company is in default on the note due April 27, 1999.

          On December 8, 1997,  the  Company's  Chairman and Vice  Chairman each
          provided the Company with $500,000 of short-term financing.  The notes
          bear  interest  at prime plus 2% and are  payable in two  installments
          over a 180 day period. The maturity date of the notes accelerates upon
          the completion of a financing  transaction,  as defined. In connection
          with these  financings,  the Company also issued  100,000 common stock
          purchase  warrants to each  officer,  exercisable  at $2.75 per share,
          which expire in December 2002. The Company  recorded the fair value of
          these warrants as determined by an independent valuation in connection
          with financing  arrangements of $142,000 as additional paid-in capital
          and debt discount. At May 31, 1999, $600,000 is outstanding under this
          financing  arrangements  and the Company was in default in the payment
          of these obligations.

          The Company  issued  promissory  notes in the amount of $135,000.  The
          notes are  payable in monthly  installments  of $5,983  commencing  in
          November  1997,  including  interest at 6%. The  noteholders  have the
          right to convert the debt into common  stock at the time of an initial
          public offering of the common stock,  convertible at a rate defined in
          the  loan  agreement.   The  conversion  option  terminates  upon  the
          commencement  of  principal   payments  and  such  principal  payments
          commenced in November 1997. At May 31, 1999, the  outstanding  balance
          of the note was $29,473.


                                      F-28
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


          In  connection  with  the  acquisition  of  Ranch*1  Group,  Inc.  and
          subsidiaries,   the  Company  issued  a  series  of  sixty   unsecured
          promissory  notes  to the  former  majority  stockholders  of  Ranch*1
          aggregating  $600,000,  bearing  interest at 6% and payable in monthly
          installments  of $11,600.  The Company has recorded a debt discount of
          approximately  $56,000 and a corresponding  reduction of goodwill,  in
          order to fair value the interest  rate as of the date of issuance.  As
          of May 31, 1999, the outstanding balance of the notes was $316,536.

          In  connection  with the March 31,  1997  acquisition  of a  franchise
          restaurant,  the  Company  issued  a  non-interest  bearing  unsecured
          promissory  note  in the  amount  of  $47,500.  At May 31,  1999,  the
          outstanding balance of the note was $20,000.


                                      F-29
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


              Maturities of all long-term debt are as follows:

                 Year ended May 31:
                      2000                                       $5,783,387
                      2001                                          124,767
                      2002                                           78,608
                      2003                                             --
                      2004                                             --
                      2005 and thereafter                              --
                                                                 ----------
                                                                 $5,986,762
                                                                 ==========

          As  indicated  in  note  17,  on  September   10,  1999,   noteholders
          aggregating  $2,937,500  including  $1,937,500  of  notes  payable  in
          default at May 31,  1999,  including  accrued  interest,  extended the
          maturity date of the obligations until March 10, 2000.

          Also  as  indicated  in  note  17,  in  September  1999,   noteholders
          aggregating   $2,487,500   including   $2,087,500   of  notes  payable
          outstanding  at May 31,  1999 and  $400,000  of  bridge  loans  issued
          subsequent to May 31, 1999, converted their obligations,  inclusive of
          accrued interest,  into Series C preferred stock at $50,000 per share,
          effective immediately.

(8)  CAPITAL STRUCTURE

     The Company's capital structure at May 31, 1999 is as follows:

                                                                          VOTING
                                                              SHARES      RIGHTS
                                        PAR     SHARES       ISSUED AND    PER
           SECURITY                    VALUE   AUTHORIZED   OUTSTANDING   SHARE
           --------                    -----   ----------   -----------   -----

         Common stock                  .001   20,000,000    11,401,263    One
         Preferred stock, Series A     .001    2,800,000     2,800,000    One

     COMMON STOCK


                                      F-30
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     Each holder of common stock is entitled to one vote for each share owned of
     record on all matters  submitted  to a vote of  stockholders.  There are no
     cumulative  voting  rights.  Subject  to  the  preferential  rights  of any
     outstanding  preferred  stock, the holders of common stock will be entitled
     to such  dividends  as may be  declared  from  time to time by the Board of
     Directors.  In the event of any  liquidation,  the holders of common  stock
     share ratably in all assets of the Company  remaining after payments to the
     holders of  preferred  stock.  The Series A  stockholders  have a $2.50 per
     share liquidation  preference which is superior to the common  stockholders
     and Series B preferred stockholders, but subordinate to the liquidation and
     dividend  preference  of the Series C  preferred  stockholders.  Holders of
     common stock have no redemption or conversion  rights or preemptive  rights
     to purchase or subscribe for securities of the Company.


                                      F-31
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999



     During the period July 17, 1997 through  September  23,  1997,  the Company
     completed  a series of five  sales of common  stock,  whereby  the  Company
     issued  750,000  shares  for  a  total  consideration  of  $1,500,000.  The
     Company's  Chairman and Vice  Chairman  each  purchased  125,000  shares of
     common stock at a price of $2.00 per share.

     On October  23,  1998,  the  Company  completed  the sale of common  stock,
     whereby the Company  issued  100,000  shares for a total  consideration  of
     $300,000.  Pursuant to the terms of the stock subscription agreement,  that
     in the event that the Company successfully completes a private placement of
     securities for which the Company receives at least $5,000,000,  the Company
     issues shares of common stock or securities  convertible  into common stock
     at a price that is less than  $3.00 per  share,  the  Company  shall  issue
     additional common shares equivalent to the lower value.

     SERIES A CONVERTIBLE REDEEMABLE PREFERRED STOCK

     On February 26,  1998,  the Company  completed  the sale of  $3,000,000  of
     Series A Convertible Preferred Stock. Pursuant to the terms of the Series A
     Agreement,  the shares are  convertible  into shares of common stock at the
     rate of $2.50 per  share.  The Series A  Agreement  includes,  among  other
     things, restrictions and limitations on dividends,  additional indebtedness
     and capital expenditures.  The agreement also provides that the Company can
     require these  investors to purchase an  additional  $4,000,000 of Series A
     Convertible  Preferred Stock, under similar terms and conditions,  prior to
     December  31,  1998,  as long as the  Company  is not in  default  with the
     provisions  of the  Series A  Agreement.  On April 14,  1998,  the  Company
     completed  the sale of the  remaining  $4,000,000  of Series A  Convertible
     Preferred Stock.  The preferred stock is mandatorily  converted into common
     stock upon the  consummation of a qualified  initial public offering of the
     Company's common stock, as defined.  Additionally,  the Agreement  provides
     for a preference payment to the preferred stockholders upon the sale of the
     Company. At the end of a five-year period, the preferred  stockholders have
     the right to redeem their shares for cash at $2.50 per share.

     In  connection  with this  transaction,  the Company also executed a Common
     Stock Purchase  Warrant  Agreement.  Under the provisions of the Agreement,
     the preferred stockholders could receive warrants,  calculated on a formula
     basis, to purchase additional shares of common stock at $1.00 per share, if
     the Company  does not meet  specified  financial  covenants.  As of May 31,
     1999, the Company did not meet these specified financial covenants,  and as
     such has issued  1,440,000  warrants  to the  preferred  stockholders.  The
     Company has accounted for the fair value of the warrants issued,  $403,200,
     based  upon  an  independent  valuation  as  additional  dividends,  with a
     corresponding  offset to additional  paid-in-capital.  As indicated in note
     17, the warrants were subsequently converted into shares of common stock on
     a cash-less exercise basis.



                                      F-32
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


          Dividends on Series A Convertible  Preferred Stock accrue at an annual
          rate of 8%.  Holders of the Series A Convertible  Preferred  Stock are
          entitled to receive all accrued and unpaid dividends. The February 20,
          1998 amendment to the Articles of  Incorporation  provide the Series A
          holders  with the right to elect a  stipulated  number of Directors of
          the  Company,  under  specified  conditions  and limit  the  number of
          directors.  Holders  of  a  majority  of  the  outstanding  shares  of
          Preferred Stock may elect, beginning on February 26, 2008, to have the
          Company redeem all of the then  outstanding  shares of Preferred Stock
          at the  original  price plus  cumulative  and unpaid  dividends.  As a
          result  of  this  "put"  provision,   the  Preferred  Stock  has  been
          classified outside of equity in the accompanying  consolidated balance
          sheet. In addition,  the offering related expenses are being amortized
          directly to additional  paid-in capital on a straight-line  basis over
          the five-year period of the preferred stock agreement. At May 31, 1998
          and 1999, dividends of $102,356 and $560,000, respectively,  have been
          accrued and are charged directly to additional paid-in capital.



                                      F-33
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999



     At May 31, 1999,  the Company was in violation of certain  covenants of the
     Series A preferred  stock  agreement.  On September  28, 1999,  the Company
     received a waiver of these covenant violations through June 1, 2000.

     In September 1999, the holders of 2,800,000 shares of Series A of Preferred
     Stock,  pursuant  to the  approval  of  greater  than  60% of the  Series A
     preferred  stockholders,  agreed  to  convert  their  shares  of  Series  A
     Preferred  Stock  into  shares of common  stock,  at the lower of $2.50 per
     share or 70% of the  initial  public  offering  price  on the  date  that a
     Registration  Statement  registering  shares  of common  stock is  declared
     effective  and,  at  the  Company's  option,  either  convert  $662,356  of
     accumulated  dividends as of May 31, 1999 and an acceleration of $2,137,644
     of dividends  payable  through the remaining term of the Series A preferred
     stock  agreement into shares of common stock at the initial public offering
     price or be paid in cash.

     SERIES B CONVERTIBLE PREFERRED STOCK

     During the period March 23, 1999 through May 7, 1999, the Company  executed
     stock  subscriptions  for $373,250 of Series B Convertible  Preferred Stock
     for 149,300  shares at $2.50 per share.  Pursuant  to a Board of  Directors
     resolution  and  certificate  of  amendment  to the  second  amendment  and
     restated   certificate  of  incorporation  on  July  30,  1999,  the  Board
     designated  5,000,000 shares of Series B preferred stock,  with a $.001 par
     value and $2.50  liquidation  value per share.  In August 1999, the Company
     then issued the 149,300 shares of Series B preferred stock. Accordingly, at
     May 31,  1999,  $361,500,  net of offering  expenses,  is  classified  as a
     current   liability  in  the  accompanying   consolidated   balance  sheet.
     Subsequent to May 31, 1999,  the Company sold an additional  124,000 shares
     of Series B preferred stock at $2.50 per share and received an aggregate of
     $310,000.

     In the event of any liquidation,  dissolution,  merger,  or winding down of
     the  Company,  the  proceeds  will be  distributed  first  to the  Series C
     Convertible Preferred Stockholders until they have received an amount equal
     to $50,000 per share.  Once the Series C  Convertible  Preferred  Stock has
     received its liquidation  preference,  the Series A preferred  stockholders
     receive an amount equal to $2.50 per share and any remaining  proceeds will
     be distributed  to the Series B Convertible  Preferred  Stockholders  until
     they have  received  an  amount  equal to $2.50 per  share.  Any  remaining
     proceeds will be distributed pro rata among the holders of common stock.

     The Series B preferred stock is  non-dividend  bearing and will have voting
     rights  based upon the number of shares  which  could be  converted  at the
     optional conversion price, as defined.


                                      F-34
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     The Series B preferred stock is automatically convertible into common stock
     at the lesser of 70% of the  initial  offering  price or $2.50 per share on
     the date that a Registration  Statement  registering shares of common stock
     is declared effective.

     SERIES C PREFERRED STOCK

     On July  30,  1999,  the  Board  of  Directors  adopted  a  resolution  and
     certificate of amendment and adopted a certificate of designation of Series
     C  convertible   preferred   stock.  The  certificate  of  designation  was
     subsequently  amended on September  13, 1999 and  September  20, 1999.  The
     Board designated 150 shares of Series C preferred  stock,  with a $.001 par
     value and a liquidation  value of $50,000 per share. The Series C preferred
     stock provides for an 15% cumulative  dividend,  payable  semi-annually  in
     cash or  additional  shares of Series C  preferred  stock at the  Company's
     option.  The  Series C  preferred  stock  has a  liquidation  and  dividend
     preference  superior  to the  holders  of Series A and  Series B  preferred
     stock.  Series C preferred stock is  automatically  convertible into common
     stock at 70% of the initial  public  offering  price of the common stock on
     the date that a Registration  Statement  registering shares of common stock
     is declared effective. The Series C noteholders will receive warrants equal
     to 1/3 of the preferred stock  acquired,  exercisable at the initial public
     offering  price.  In the  event  that an  initial  public  offering  is not
     consumated  within an 18 month  period,  at the option of the  holder,  the
     Company must redeem the  preferred  stock at $50,000 per share plus accrued
     dividends.  In the event of a change in control prior to an initial  public
     offering,  the holder  has the  option to redeem as noted  above or convert
     their holdings into common stock at $2.50 per share.



                                      F-35
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999



     OPTIONS

     The Company  adopted the  Ranch*1,  Inc.  1998 Stock Option Plan (the Plan)
     which  provides  for  the  issuance  of  non-qualified   stock  options  to
     employees,  directors and consultants. The Plan automatically terminates on
     the fourth  anniversary of the adoption of the Plan. The Plan provides that
     options,  having a maximum term of four years, may be granted to purchase a
     maximum of 1,432,106 shares of common stock.

     The exercise  price and vesting period of the options will be determined by
     a committee of the Board of Directors,  however, the exercise price must be
     at least equal to the fair market value at the date of grant. Additionally,
     the options  agreements contain  anti-dilution  provisions and acceleration
     provisions for a change in control, as defined.

     Activity in stock options is summarized as follows:

                                           1998                 1999
                                  --------------------  -------------------
                                  WEIGHTED     SHARES   WEIGHTED    SHARES
                                   AVERAGE     SUBJECT   AVERAGE    SUBJECT
                                  EXERCISE       TO      EXERCISE      TO
                                    PRICE      OPTION     PRICE     OPTION

     Beginning of year              $  --          --    $2.00     552,526
     Options granted                 2.00     552,526     2.50      75,000
     Options exercised                 --          --       --          --
     Options canceled                  --          --     2.00    (451,263)
                                    -----    --------    -----    --------

     End of year                    $2.00     552,526    $2.21     176,263
                                    =====    ========    =====    ========

     As of May 31,  1999,  there were  180,379  options  exercisable,  including
     75,000 options issued pursuant to a separation  agreement and excluded from
     the table above, with a weighted average exercise price of $2.42.


                                      F-36
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     In October 1995, the Financial  Accounting Standards Board issued Statement
     No. 123, "Accounting for Stock-Based  Compensation"  (Statement 123), which
     was adopted by the  Company.  The  Company has elected to disclose  the pro
     forma net income and  earnings per share as if such method had been used to
     account for stock-based compensation cost as described in Statement 123.

     The per share weighted  average fair value of stock options  granted during
     fiscal  1998 and 1999 was $0.50  and  $0.87 on the date of grant  using the
     Black-Scholes  option-pricing  model  with the  following  weighed  average
     assumptions:  1998 - expected dividend yield 0.0%,  risk-free interest rate
     of 6.22%,


                                      F-37
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     volatility of 45% and an expected life of 5 years; 1999 - expected dividend
     yield 0.0%,  risk-free  interest  rate of 4.90%,  volatility  of 55% and an
     expected life of 5 years.  However,  as the 75,000  options  granted during
     1999 were  pursuant to a  separation  agreement,  these  options  have been
     excluded  from the  stock  option  activity  table  above and the pro forma
     disclosure in the table below.

     The Company  applies APB Opinion No. 25 in accounting  for its Stock Option
     Plan and,  accordingly,  no  compensation  cost has been recognized for its
     stock options in the  consolidated  financial  statements.  Had the Company
     determined  compensation cost based on the fair value at the grant date for
     its stock options under  Statement 123, the Company's net loss and net loss
     per share would have been reduced to the pro forma amounts indicated below:

                                                1998                 1999
                                            -------------        -----------
     Net  loss applicable to common
        stockholders:
             As reported                    $  (9,628,511)       (6,655,530)
             Pro forma                         (9,649,036)       (6,748,425)
     Net  loss per common share:
             As reported                    $       (0.89)            (0.61)
             Pro forma                              (0.90)            (0.62)

(9)  INCOME TAXES

     Income tax expense for the years ended May 31, 1998 and 1999 consists of:

                                                   1998               1999
                                                  -------           -------
     Current:
         Federal                                  $    --                --
         State                                     14,936             9,398
         Foreign                                       --            50,000
                                                  -------           -------

                                                  $14,936            59,398
                                                  =======           =======

     The tax  effect of  temporary  differences  that  give rise to  significant
     portions of the deferred tax assets and deferred tax liabilities at May 31,
     1999 is presented below:


                                      F-38
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999



     Deferred tax assets:
          Net operating loss carryforward                        $5,263,000
          Deferred revenue                                          518,000
          Accounts receivable                                        32,000
          Property and equipment                                     94,000
          Foreign tax credit                                         50,000
                                                                 ----------
               Total gross deferred tax assets                    5,957,000
                                                                 ----------
     Less valuation allowance                                     5,957,000
                                                                 ----------
               Net deferred tax assets                           $       --
                                                                 ==========

     The  difference  between the Company's  effective and statutory  income tax
     rate is  principally  attributable  to a 100% valuation  allowance  applied
     against deferred tax assets.


                                      F-39
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     The change in the total  valuation  allowance  for the years  ended May 31,
     1998 and 1999 was approximately $2,524,000 and $2,466,000, respectively. In
     assessing the  realizability of deferred tax assets,  management  considers
     whether it is more likely than not that some portion or all of the deferred
     tax assets will be  realized.  The  ultimate  realization  of deferred  tax
     assets is dependent upon the generation of future taxable income during the
     periods in which the net operating losses and temporary  differences become
     deductible.  Management  considers  projected future taxable income and tax
     planning  strategies in making this  assessment.  In order to fully realize
     the deferred tax asset,  the Company will need to generate  future  taxable
     income of approximately  $12,110,000.  At May 31, 1999, the Company has net
     operating  loss   carryforwards  for  Federal  of  $12,022,000,   State  of
     $11,038,000 and New York City of $12,110,000 for income tax purposes, which
     are available to offset future taxable  income,  if any,  through 2019. The
     loss  for  income  tax  purposes  for the  period  ended  May 31,  1999 was
     $5,282,000.  Based upon the  limited  operating  history of the Company and
     losses incurred to date, management does not believe that it is more likely
     than not that it will  realize the benefit of the  deferred  tax assets and
     has fully reserved the deferred tax assets.  The amount of the deferred tax
     asset considered realizable,  however, could be revised in the near term if
     estimates  of future  taxable  income  during the  carryforward  period are
     revised.

     In  accordance  with Section 382 of the Internal  Revenue Code of 1986,  as
     amended, as it applies to the NOL carryforwards,  a change in more than 50%
     in the beneficial  ownership of the Company within a three-year  period (an
     "Ownership  Change")  will  place an  annual  limitation  of the  Company's
     ability to utilize its existing NOL  carryforwards  to offset United States
     Federal taxable income in future years. Generally, such limitation would be
     equal to the value of the  Company as of the date of the  Ownership  Change
     multiplied by the Federal  long-term tax exempt interest rate, as published
     by the Internal  Revenue  Service.  The Company  believes that an Ownership
     Change  has  occurred  relating  to the  net  operating  loss  carryforward
     acquired in the Ranch*1  business  acquisition and may have occurred due to
     changes in the  beneficial  ownership of the Company's  Common Stock in the
     current three-year testing period and could cause the annual limitations as
     described  above to apply.  The Company has not determined what the maximum
     annual  amount  of  taxable  income  is  that  can be  reduced  by the  NOL
     carryforwards.

(10) OPERATING LEASES

     The  Company's  operations  are  conducted  in leased  premises.  Including
     renewal options, remaining lease terms range from 1 to 17 years.




                                      F-40
<PAGE>

                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999

     The Company leases  certain  office and  restaurant  facilities and related
     equipment  under  noncancelable   operating  lease  agreements  with  third
     parties.  Certain leases provide for rent deferral  during the initial term
     of such leases.  At May 31, 1999,  accruals  related to rent  deferrals and
     scheduled rent increases were $1,706,535, which represents amounts expensed
     for financial  reporting  purposes in excess of amounts paid. For financial
     reporting purposes, such leases are accounted for on a straight-line rental
     basis. At May 31, 1999, the Company was in default on obligations  relating
     to certain lease  agreements  of which rental  payments in arrears on these
     leased  premises  approximated  $147,000.  As indicated in note 15(b),  the
     Company  has entered  into a variety of  Stipulation  Agreements  for these
     leases and other leases which became in default subsequent to May 31, 1999.



                                      F-41
<PAGE>


                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999



     Rental expense for all leases was  approximately  $2,435,000 and $3,673,000
     for the years ended May 31, 1998 and 1999.

     Future   minimum   annual  rental   commitments   under  these  leases  are
     approximately as follows:

         YEARS                                                   AMOUNT
         -----                                                   ------

     Fiscal 2000                                                $ 3,744,475
     Fiscal 2001                                                  3,649,972
     Fiscal 2002                                                  3,627,852
     Fiscal 2003                                                  3,508,686
     Fiscal 2004                                                  3,608,701
     Fiscal 2005 and thereafter                                  21,189,102
                                                                -----------
           Total minimum lease payments                         $39,328,788
                                                                ===========

(11) CAPITAL LEASES

     The Company finances the purchase of certain  restaurant  equipment through
     capital leases. At May 31, 1999, property and equipment include $432,759 of
     net assets recorded under capital  leases.  These assets are amortized over
     the life of the respective leases.

     The Company's  minimum future  obligations  under capital leases at May 31,
     1999 are as follows:

     Fiscal 2000                                                   $151,689
     Fiscal 2001                                                    150,293
     Fiscal 2002                                                    132,666
     Fiscal 2003                                                    126,374
     Fiscal 2004                                                     40,256
                                                                   --------
     Total minimum lease payments                                   601,278

     Less amount representing interest                              151,598
                                                                   --------
              Present value of net minimum
                 lease payments (including
                 current portion of $91,814)                       $449,680
                                                                   ========



                                      F-42
<PAGE>



                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999

(12) EMPLOYMENT AGREEMENTS

     On September 2, 1997 an  agreement  was signed  between the Company and the
     Vice  President of Finance and  Administration  of the Company for a period
     commencing in September 1997 through September 2000. The agreement provides
     for annual  compensation  of $125,000  and a  relocation  allowance  not to
     exceed  $15,000.  This agreement  also included the grant of  non-qualified
     options to purchase up to 101,263  shares of stock at an exercise  price of
     $2.00,  the fair value at the date of grant.  The options  vest as follows:
     30%  on the  first  anniversary  of  the  grant  date;  30%  on the  second
     anniversary  of the grant  date;  and 40% on the third  anniversary  of the
     grant date.  In addition,  the Company  shall pay the employee a cash bonus
     after  taxes  to pay for  the  exercise  price  of the  options  exercised.
     Compensation  expense  of  $75,462  and  $101,263  relating  to  the  bonus
     provision was recorded in fiscal 1998 and 1999, respectively.


                                      F-43
<PAGE>



                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999



       On August 25, 1997, an agreement  was signed  between the Company and the
       Vice President for Company  Operations for a period  commencing in August
       1997 through August 2000. The agreement provides for annual  compensation
       of $125,000  and expenses for one year of $25,000.  This  agreement  also
       included  the grant of  non-qualified  options to  purchase up to 101,263
       shares of stock at an exercise price of $2.00, the fair value at the date
       of grant.  The options vest as follows:  30% on the first  anniversary of
       the grant date; 30% on the second  anniversary of the grant date; and 40%
       on the third  anniversary  of the grant date.  In  addition,  the Company
       shall pay the  employee a cash bonus after taxes to pay for the  exercise
       price of the  options  exercised.  Compensation  expense of  $77,861  and
       $80,456  relating to the bonus  provision was recorded in fiscal 1998 and
       1999,  respectively.  The agreement was subsequently  terminated in April
       1999 (note 13) and $158,317 of previously recorded  compensation  expense
       was  reversed  in fiscal  1999  because,  as a result of the  termination
       agreement,  the Company was no longer  liable for the cash  payments that
       had been accrued for under the compensation agreement.

       On June 16,  1997 an  agreement  was signed  between  the Company and the
       President  and  Chief  Executive  Officer  of the  Company  for a  period
       commencing  in June 1997 through June 2000.  The  agreement  provides for
       annual  compensation of $175,000 and expenses of $35,000.  This agreement
       also included the grant of non-qualified  stock options to purchase up to
       350,000 shares of stock at an exercise price of $2.00,  the fair value at
       the date of  issuance.  The  options  vest as  follows:  30% on the first
       anniversary of the grant date; 30% on the second anniversary of the grant
       date;  and 40% on the third  anniversary  of the grant date. In addition,
       the  Company  shall pay the  employee a cash bonus after taxes to pay for
       the  exercise  price of the options  exercised.  Compensation  expense of
       $350,000 and  $278,082  relating to the bonus  provision  was recorded in
       fiscal  1998 and  1999,  respectively.  The  agreement  was  subsequently
       terminated  in April 1999 (note 13) and $628,082 of  previously  recorded
       compensation  expense was reversed in fiscal 1999 because, as a result of
       the termination agreement,  the Company was no longer liable for the cash
       payments that had been accrued for under the compensation arrangement.



                                      F-44
<PAGE>




                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                       Years ended May 31, 1998 and 1999

     On December 30, 1996,  an  agreement  was signed  between the Company and a
     senior  executive of the Company for a period  commencing  on December l996
     through  December 1999. The agreement  provides for annual  compensation of
     $125,000 and housing  expenses.  This  agreement also included the grant of
     120,000 shares of the Company's common stock with a fair value of $.018 per
     share at the date of grant,  which  shares vest as follows:  20,000  shares
     vest immediately; 60,000 shares vest at the time of the first year the term
     of the agreement is completed,  provided that the employee is in the employ
     of the Company, and 40,000 shares vest at the earlier of the termination of
     the  employee  or  eighteen   months  from  the  date  of  the   agreement.
     Compensation  expense of $10,896 and $7,264 was recorded in fiscal 1998 and
     1999,  respectively,  relating to award of common stock.  The agreement was
     subsequently terminated in April 1999 (note 13).

     On November 8, 1996,  an agreement  was signed  between the Company and the
     Vice President for Store Development of the Company for a period commencing
     in November 1996 and  terminating in November 1998. The agreement  provided
     for annual compensation of $125,000, as revised.


                                      F-45
<PAGE>



                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


(13) SEPARATION AGREEMENTS

     On April l9,  1999,  an  agreement  was signed  between the Company and the
     President and Chief  Executive  Officer which  terminated the previous June
     16,  1997  employment  agreement.  This  agreement  included  six months of
     compensation and the payment of medical  benefits.  In connection with this
     agreement,  the President and Chief Executive  Officer's stock options were
     replaced by the issuance of 350,000  shares of the  Company's  common stock
     valued at $.10 per share,  the fair value as determined  by an  independent
     valuation.  In  addition,  the  Company  shall make a payment  equal to the
     amount owed by the President and Chief Executive Officer as a result of the
     receipt of this stock, as well as payment for any capital gains owed, up to
     a specified maximum,  as a result of the sale of this stock eighteen months
     from the date of this  agreement.  The  Company  has  recorded  a charge of
     $161,607 in the  accompanying  1999  consolidated  statement of  operations
     relating to this  separation  agreement.  Subsequent  to May 31, 1999,  the
     Company defaulted on the payment obligation.

     On April 19, 1999, an agreement was signed between the Company and the Vice
     President of Company  Operations,  which terminated the previous August 25,
     1997  employment   agreement.   This  agreement   included  six  months  of
     compensation and the payment of medical  benefits.  In connection with this
     agreement, the Vice President's stock options were replaced by the issuance
     of 101,263  shares of the Company's  common stock valued at $.10 per share,
     the fair value as determined by an independent valuation.  In addition, the
     Company shall make payment  equal to the amount owed by the Vice  President
     as a result of the receipt of this stock as well as payment for any capital
     gains  owed,  up to a  specified  maximum,  as a result of the sale of this
     stock eighteen  months from the date of this  agreement,  the fair value as
     determined by an independent  appraisal.  The Company has recorded a charge
     of $94,430 in the accompanying  1999  consolidated  statement of operations
     relating to this  separation  agreement.  Subsequent  to May 31, 1999,  the
     Company defaulted on the payment obligation.

     On April 8, 1999, an agreement was signed  between the Company and a senior
     executive of the Company which  terminated  the previous  December 30, 1996
     employment  agreement.  This agreement included six months of compensation,
     the  payment of medical  benefits  and moving  expenses.  The  Company  has
     recorded  a  charge  of  $80,108  in  the  accompanying  1999  consolidated
     statement of operations relating to this separation agreement.

     On September 1, 1998,  the Company had  notified a previous  Vice  Chairman
     terminating  his employment  with the Company and that he would be entitled
     to receive six months of compensation and the payment of medical  benefits.
     The  Company  has  recorded a charge of $63,619  in the  accompanying  1999
     consolidated statement of operations relating to this separation agreement.

     In September  1998,  an agreement  was executed  between the Company and an
     Executive  Vice  President  and Vice  President,  Construction  and Concept
     Development terminating his employment.


                                      F-46
<PAGE>



                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     This  agreement  included  six months of  compensation  and the  payment of
     medical benefits. In addition, the agreement provided for the issuance of a
     stock option award in the amount of 75,000  shares at an exercise  price of
     $2.50 per share,  which  vested  immediately.  The Company  has  recorded a
     charge of $131,269  in the  accompanying  1999  consolidated  statement  of
     operations relating to this separation agreement, including a provision for
     the fair value of the stock options at the date of grant.




                                      F-47
<PAGE>



                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


(14) CONSULTING AGREEMENTS

     On June 1, 1998,  the Company  entered into a consulting  agreement for the
     development of  free-standing  restaurants  and urban,  in-line  units.  In
     consideration,  the  consultant is to receive $5,000 plus expenses for each
     in-line unit and $20,000 plus expenses for each  free-standing  restaurant.
     In addition,  the  consultant is to receive a commission of 20% on all Area
     Territorial Fees received for all international franchise deals in Asia. As
     of May 31, 1999, $100,000 of commissions have been accounted for as prepaid
     expenses  in the  accompanying  consolidated  balance  sheet  and  will  be
     amortized on a basis  consistent  with the deferred  revenue on the related
     area development agreements.

     On June 1, 1997, the Company entered into a one year consulting  agreement,
     with an automatic  extension for an indefinite  period,  until either party
     terminates  the  agreement  with a  Chairman  of the  Company to assist the
     Company in reaching its objective of expansion of the restaurants  owned or
     franchised.  This agreement  provides for annual  compensation of $125,000.
     The  agreement  was  terminated  by mutual  consent of the parties upon the
     expiration of the initial term.

     On May 1, 1997, the Company entered into a one year  consulting  agreement,
     with an automatic  extension for an indefinite  period,  until either party
     terminates  the agreement with a Vice Chairman of the Company to assist the
     Company in reaching its objective of expansion of the restaurants  owned or
     franchised. This agreement provides for annual compensation of $125,000. In
     addition, the consultant received a warrant, expiring on April 15, 2002, to
     purchase  150,000 shares of the Company's common stock at an exercise price
     of $2.00 per share. In connection with the issuance of these warrants,  the
     Company recorded  consulting expense of approximately  $42,000 for the year
     ended May 31, 1998.  The agreement was  terminated by mutual consent of the
     parties upon the expiration of the initial term.

(15) COMMITMENTS AND CONTINGENCIES

     (A)  RELATED PARTY TRANSACTIONS

          As  indicated in note 8, in fiscal 1998,  the  Company's  Chairman and
          Vice Chairman each  purchased  125,000 shares of common stock at $2.00
          per share.

          As indicated in note 7, members of the Board of Directors  and Company
          officers  have entered into a variety of financing  arrangements  with
          the Company.  At May 31, 1999, current  installments of long-term debt
          owed to related parties was  $2,550,661,  including  $1,837,500  which
          were in default.  As  indicated  in note 17, on  September  10,  1999,
          agreements were executed with noteholders  extending the maturity date
          on  the  obligations,  including  the  above-mentioned  $1,837,500  in
          default and due to related parties, until March 10, 2000.


                                      F-48
<PAGE>



                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999

          As  indicated  in  note  14,  the  Company   entered  into  consulting
          agreements  with the Chairman and Vice  Chairman  providing for annual
          compensation  of $125,000.  Both  agreements were terminated by mutual
          consent  upon the  expiration  of the  initial  one-year  terms of the
          agreements.

          A Company Vice  President  holds a direct and  indirect 33%  ownership
          interest in an advertising agency utilized by the Company.  Commission
          expenses paid to the agency  amounted to $15,133 and $95,995 in fiscal
          1998 and 1999, respectively.



                                      F-49
<PAGE>



                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999

     (B)  CONTINGENCIES

          At May 31, 1999,  the Company is  delinquent in the payment and filing
          of New York State sales taxes of approximately $320,000. Additionally,
          at May 31, 1999,  the Company is  delinquent in the payment and filing
          of  approximately  $290,000 of New York City  occupancy  taxes and the
          Company was not in compliance with an agreement dated December 5, 1997
          with the New York City Department of Finance related to the payment of
          prior  period New York City  occupancy  taxes,  pursuant  to which the
          Company had paid  $156,306  through May 31, 1999.  As of May 31, 1999,
          the New York City  Department of Finance placed  warrants and liens on
          certain Company  assets.  Subsequent to May 31, 1999, the Company paid
          $47,742 relating to the above-mentioned warrants and liens.

          At May 31, 1999, the Company was delinquent in the payment of $147,000
          of  restaurant  lease  obligations.  Subsequent  to May 31, 1999,  the
          Company  entered into three  stipulation  agreements and satisfied the
          delinquent lease obligations at the balance sheet date.  Additionally,
          the Company entered into a further stipulation agreement pursuant to a
          delinquent lease obligation  occurring  subsequent to May 31, 1999. In
          the opinion of  management,  the Company  has  satisfied  all past due
          lease obligations as of September 30, 1999, except as noted below.

          On June 16, 1999,  the Company was evicted  from a location  which was
          under  construction.  The Company is  currently  negotiating  with the
          landlord to permit the Company to resume its tenancy.

          The Company is involved in various  legal  actions  incidental  to the
          normal  course of its business.  Management  does not believe that the
          ultimate  resolution  of these  actions  will have a material  adverse
          effect  on the  Company's  consolidated  financial  position,  equity,
          results of operations, liquidity and capital resources.

(16) LOSS PER SHARE

     As discussed in note 2, the Company  adopted  Statement 128, which replaced
     the calculation of primary and fully diluted  earnings per share with basic
     and diluted earnings per share. Dilutive net loss per share for fiscal 1998
     and 1999 are the same as basic net loss per share due to the  anti-dilutive
     effect of the assumed  conversion of preferred stock, and exercise of stock
     options and warrants.

     The following  table  reconciles net loss per share with net loss per share
     applicable to common stockholders:

                                                            1998      1999
                                                            ----      ----

     Net loss per share                                   $(0.88)    (0.52)
     Net loss per share attributable to preferred
         stock dividends and issuance of
         performance warrants                              (0.01)    (0.09)
                                                           -----     -----

     Net loss per share applicable to common
         stockholders                                     $(0.89)    (0.61)
                                                           =====     =====


                                      F-50
<PAGE>



                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


(17) SUBSEQUENT EVENTS

     On July  30,  1999,  the  Board  of  Directors  adopted  a  resolution  and
     certificate of amendment to the second amended and restated  certificate of
     incorporation,  as well as adopted  certificates of designation of Series B
     and Series C Convertible  Stock.  The Board  designated  500,000  shares of
     Series B  preferred  stock,  with a $.001 par  value and $2.50  liquidation
     value per share. The Series B preferred stock are non-dividend  bearing and
     are automatically  convertible into shares of common stock on the date that
     a  Registration  Statement  registering  shares of common stock is declared
     effective.  The Series C 15% convertible  preferred stock are automatically
     convertible  into  shares of common  stock on the date that a  Registration
     Statement registering shares common stock is declared effective. The Series
     C certificate of designation was subsequently amended on September 13, 1999
     and September 27, 1999 (note 8).

     On August 20,  1999,  a third  amendment to the  Company's  certificate  of
     incorporation  was  approved  and  adopted,  pursuant  to the July 30, 1999
     resolution.  The amendment changes the name of the Company to Ranch*1, Inc.
     The amendment also (i) increases the number of authorized shares of capital
     stock to 32,800,000 of which  25,000,000  shares are  designated  $.001 par
     value  common  stock,   (ii)  designated   2,800,000  shares  as  Series  A
     Convertible  Preferred  Stock  with a $.001 par value and (iii)  designated
     5,000,000  shares of $.001 par value Preferred  Stock, to be issued in such
     series and such designations,  preferences,  powers and rights as the Board
     of Directors may authorize.  The amendment also  re-established  parameters
     for dividends, liquidations preferences, voting rights and other governance
     matters.

     On June 11, 1999, the Company  entered into an agreement with an investment
     banking firm to sell a maximum of $4,000,000 of convertible preferred stock
     on a best efforts basis.

     Subsequent  to May 31, 1999,  the Company  sold 124,000  shares of Series B
     Preferred Stock for $310,000 and obtained one year bridge loans aggregating
     $685,000,  bearing  interest  at 15% and  issued an  aggregate  of  137,000
     warrants  exercisable at the lower of $2.50 per share or the initial public
     offering price.

     On June 29, 1999,  the Company  entered into a $282,593 note with a service
     provider. The note bears interest at 10% and provides for monthly principal
     payments of $20,000  commencing July 15, 1999 and a final $162,593  payment
     due January 15, 2000.

     On July  30,  1999,  warrant  holders  of  2,193,333  outstanding  warrants
     converted the warrants into  1,456,480  shares of Company common stock on a
     cash-less  exercise,  based upon the fair value of the warrants on July 30,
     1999 as  determined by the  Company's  Board of Directors,  at a conversion
     rate of $2.40 per share.


                                      F-51
<PAGE>




                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     On  September  10,  1999,  noteholders  aggregating  $2,937,500,  including
     $1,937,500  of notes  payable  in  default  on May 31,  1999  extended  the
     maturity date of these obligations, including accrued interest, until March
     10, 2000.

     In  September  1999,  note  holders   aggregating   $2,487,500,   including
     $2,087,500  of notes  payable  outstanding  at May 31, 1999 and $400,000 of
     bridge  loans  issued   subsequent  to  May  31,  1999,   converted   their
     obligations,  inclusive of accrued interest,  into Series C Preferred Stock
     at  $50,000  per share,  effectively  immediately,  which is  automatically
     convertible into Company common stock at 70% of the initial public offering
     price  of the  common  stock  on the  date  that a  Registration  Statement
     registering  shares of common  stock is  declared  effective.  The Series C
     noteholders  will  receive  warrants  equal to 1/3 of the  preferred  stock
     acquired,  exercisable at the initial public  offering  price. In the event
     that an  initial  public  offering  is not  consumated  within  an 18 month
     period, at the option of the holder,  the Company must redeem the preferred
     stock at $50,000 per share plus accrued dividends. In the event of a change
     in control prior to an initial public  offering,  the holder has the option
     to redeem as noted above or convert  their  holdings  into common  stock at
     $2.50 per share. As a condition of this conversion, all warrants previously
     held by the aforementioned bridge noteholders were surrendered.


                                      F-52
<PAGE>



                         RANCH*1, INC. AND SUBSIDIARIES
                    (FORMERLY FRANCHISE CONCEPTS GROUP, INC.
                                AND SUBSIDIARIES)

                   Notes to Consolidated Financial Statements

                        Years ended May 31, 1998 and 1999


     In September 1999, the holders of 2,800,000 shares of Series A of Preferred
     Stock,  pursuant  to the  approval  of  greater  than  60% of the  Series A
     preferred  stockholders,  agreed  to  convert  their  shares  of  Series  A
     Preferred  Stock  into  shares of common  stock,  at the lower of $2.50 per
     share or 70% of the  initial  public  offering  price  on the  date  that a
     Registration  Statement  registering  shares  of common  stock is  declared
     effective  and,  at  the  Company's  option,  either  convert  $662,356  of
     accumulated  dividends as of May 31, 1999 and an acceleration of $2,137,644
     of dividends  payable  through the remaining term of the Series A preferred
     stock  agreement into shares of common stock at the initial public offering
     price or be paid in cash.

     Subsequent  to May 31,  1999,  the Company  executed  three  leases for new
     restaurant  development.  Each of the  leases  are for ten  years,  with no
     renewal options.  Minimum aggregate rental payment pursuant to the terms of
     the leases are approximately  $2,386,000.  Company  management  anticipates
     incurring  capital   expenditures   relating  to  the  development  of  the
     restaurants of an aggregate of $1,027,000.




                                      F-53


<PAGE>

================================================================================
You should rely only on the information contained in this prospectus or to which
we have referred you.  Neither we nor any underwriter  has authorized  anyone to
provide you with information that is different.  This prospectus is not an offer
to sell nor is it seeking an offer to buy these  securities in any  jurisdiction
where the offer or sale is not  permitted.  The  information  contained  in this
prospectus  is  correct  only as of the  date of this  prospectus,  even if this
prospectus is delivered to you after the prospectus  date, or you buy our common
stock after the prospectus date.


                            TABLE OF CONTENTS
                                                                            Page
                                                                            ----

Prospectus Summary ........................................................    3
Risk Factors ..............................................................    6
Forward-Looking Statements ................................................   12
Use of Proceeds ...........................................................   14
Dividend Policy ...........................................................   14
Dilution ..................................................................   15
Capitalization ............................................................   16
Management's Discussion and Analysis of Financial
Condition and Results of Operations .......................................   17
Business ..................................................................   24
Management ................................................................   36
Certain Relationships and Related Transactions ............................   41
Principal Stockholders ....................................................   43
Description of Securities .................................................   45
Shares Eligible For Future Sale ...........................................   49
Underwriting ..............................................................   50
Legal Matters .............................................................   51
Experts ...................................................................   52
Where You Can Find More Information .......................................   52
Index to Consolidated Financial Statements ................................  F-1

Until ________, 1999, all dealers selling shares of our common stock, whether or
not  participating  in this  offering,  may be required to deliver a prospectus.
This delivery requirement is in addition to the obligation of dealers to deliver
a  prospectus  when  acting as  underwriters  and with  respect to their  unsold
allotments or subscriptions.

================================================================================


================================================================================

                                 [Ranch *1 Logo]





                             _______________ Shares
                                  Common Stock



                                 Ranch *1, Inc.






                                   PROSPECTUS
           ----------------------------------------------------------


                              Josephthal & Co. Inc.
                                October __, 1999



================================================================================


<PAGE>


                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 13. Other Expenses of Issuance and Distribution

     The expenses to be paid by the Registrant are as follows. All amounts other
than the SEC  registration  fee,  the NASD filing  fees and the Nasdaq  National
Market listing fee are estimates.

                                                                     Amount
                                                                    to be Paid
                                                                    ----------
    SEC registration fee ........................................    $6,394
    NASD filing fee .............................................     2,800
    Nasdaq National Market listing fee ..........................      *
    Legal fees and expenses .....................................      *
    Accounting fees and expenses ................................      *
    Printing and engraving ......................................      *
    Blue sky fees and expenses (including legal fees) ...........      *
    Transfer agent fees .........................................      *
    Miscellaneous ...............................................      *
    Total .......................................................      *


- ----------
*To be filed by amendment.

Item 14. Indemnification of Directors and Officers

     Section 145 of the Delaware  General  Corporation Law authorizes a court to
award, or a corporation's board of directors to grant indemnity to directors and
officers  in terms  sufficiently  broad to  permit  such  indemnification  under
certain  circumstances  for liabilities  (including  reimbursement  for expenses
incurred) arising under the Securities Act of 1933.

     As permitted  by the Delaware  General  Corporation  Law, the  Registrant's
Second  Restated   Certificate  of  Incorporation   includes  a  provision  that
eliminates  the personal  liability of our  directors  for monetary  damages for
breach of fiduciary duty as a director,  except for liability (1) for any breach
of the director's duty of loyalty to the Registrant or our stockholders, (2) for
acts or omissions not in good faith or that involve intentional  misconduct or a
knowing  violation  of  law,  (3)  under  section  174 of the  Delaware  General
Corporation Law (regarding  unlawful dividends and stock purchases),  or (4) for
any transaction from which the director derived an improper personal benefit.

     As  permitted by the Delaware  General  Corporation  Law, the bylaws of the
Registrant  provide  that  (1) the  Registrant  is  required  to  indemnify  its
directors and officers to the fullest extent  permitted by the Delaware  General
Corporation Law, subject to certain very limited exceptions,  (2) the Registrant
may  indemnify  its other  employees  and  agents  as set forth in the  Delaware
General Corporation Law, (3) the Registrant is required to advance expenses,  as
incurred,  to its directors and  executive  officers in connection  with a legal
proceeding to the fullest extent permitted by the Delaware  General  Corporation
Law, subject to certain very limited  exceptions and (4) the rights conferred in
the bylaws are not exclusive.

     The Registrant has entered into indemnification agreements with each of its
directors and executive officers to give such directors and officers  additional
contractual  assurances  regarding the scope of the indemnification set forth in
the  Registrant's  Amended and  Restated  Certificate  of  Incorporation  and to
provide  additional  procedural  protections.  At  present,  there is no pending
litigation  or  proceeding  involving  a  director,  officer or  employee of the
Registrant  regarding  which  indemnification  is sought,  nor is the Registrant
aware  of  any   threatened   litigation   that  may   result  in   claims   for
indemnification.


                                      II-1
<PAGE>


     Reference is also made to Section ___ of the Underwriting Agreement,  which
provides for the indemnification of officers,  directors and controlling persons
of the Registrant against certain liabilities.  The indemnification provision in
the Registrant's  Certificate of Incorporation,  bylaws and the  indemnification
agreements  entered into between the  Registrant  and each of its  directors and
executive  officers may be sufficiently  broad to permit  indemnification of the
Registrant's  directors and executive officers for liabilities arising under the
Securities Act of 1933.

     The Registrant is currently in the application  process to obtain liability
insurance for its officers and directors.

Item 15.  Recent Sales of Unregistered Securities

     The Registrant has sold and issued the following  securities  since June 1,
1996:

     (1)  On February 26, 1998 and April 14, 1998, the Registrant issued a total
          of  2,800,000  shares of Series A preferred  stock to various  venture
          capitalists and accredited investors for an aggregate consideration of
          $7,000,000.

     (2)  On August 27, 1999, the Registrant issued a total of 273,300 shares of
          Series  B  preferred  stock to  various  accredited  investors  for an
          aggregate consideration of $683,250.

     (3)  On October 11,  1999,  the  Registrant  issued a total of 38 shares of
          Series  C  preferred  stock to  various  accredited  investors  for an
          aggregate consideration of $1,900,000.  In addition, for each share of
          Series C preferred stock  purchased,  investors  received a warrant to
          purchase  $16,667  worth of shares of our common  stock at a per share
          price equal to $____________.

     (4)  The following lists additional issuances of securities:

          1.   In June the  Registrant  issued 100 shares of common stock to its
               founders at par.

          2.   On November 11, 1996, Franchise Concepts Group, Inc. acquired the
               Ranch *1 business from the shareholders of Ome, Inc., Dome, Inc.,
               Moorgrho, Inc. and Ranch 1 Group, Inc. (collectively,  the "Ranch
               1 Entities") for an aggregate  consideration  of $150,000 and the
               shareholders of Franchise  Concepts Group,  Inc. received 100% of
               the outstanding shares of the Ranch *1 Entities.

          3.   On December 30, 1996,  the  Registrant  issued  120,000 shares of
               common  stock  pursuant  to an  employee  agreement  with  Andrew
               Howard.

          4.   On April 16, 1997,  the  Registrant  issued  2,750,000  shares of
               common  stock to various  accredited  investors  for an aggregate
               consideration of $5,500,000.

          5.   On May 1, 1997, the Registrant issued 150,000 warrants for common
               stock  to  a  member  of  the  Board  of   Directors  as  partial
               compensation for consulting services.

          6.   On December 8, 1997, the Registrant  issued  warrants for 200,000
               shares  of  common  to two  directors  George  Naddaff  and David
               Sculley,  as partial  compensation  for short-term loans totaling
               $1,000,000.

          7.   On January 30, 1998 and February 16, 1998 the  Registrant  issued
               warrants  for  40,000  shares  of common  stock to two  directors
               George  Naddaff and David  Sculley,as  partial  compensation  for
               short term loans totaling $200,000.


                                      II-2
<PAGE>


           8.  From  June 16,  1998 to  August  6,  1998 the  Registrant  issued
               warrants  for  270,833  shares of common  stock to several of its
               shareholders  as  partial   compensation   for  short-term  loans
               totaling $1,437,500.

           9.  On October 23, 1998,  the  Registrant  issued  100,000  shares of
               common  stock to an  accredited  investor  with the final  number
               shares to be based on the next round of  financing  completed  in
               excess of $5,000,000, for an aggregate consideration of $300,000.

          10.  On January 4, 1999,  the Registrant  issued  warrants for 180,000
               shares  of common  stock to an  institutional  lender as  partial
               compensation for a short-term loan of $400,000.

          11.  On January 25, 1999, the Registrant  issued  warrants for 157,500
               shares to Salvatore Rametta the father of its President and Chief
               Executive  Officer as partial  compensation for a short-term loan
               of $350,000.

          12.  On February 19, 1999, the Registrant  issued warrants for 112,500
               shares of common stock to a Brand Equity Venture, L.P. as partial
               compensation for a short-term loan of $250,000.

          13.  On April 19, 1999,  the Registrant  canceled  options to purchase
               350,000  shares of  common  stock and  issued  350,000  shares of
               common stock to George  Samaras of the  corporation  as part of a
               separation settlement.

          14.  On April 19, 1999,  the Registrant  canceled  options to purchase
               101,263  shares of  common  stock and  issued  101,263  shares of
               common stock to James W. Knight of the  corporation  as part of a
               separation settlement.

          15.  On July 30, 1999 the Registrant issued 1,456,480 shares of common
               stock to various  accredited  shareholders  in  exchange  for the
               cancellation  of  2,193,333   warrants  for  common  stock  in  a
               cash-less exchange.

          16.  From August 30, 1999 to September 10, 1999, the Registrant issued
               warrants   for   57,000   shares  of  common   stock  as  partial
               compensation for short-term loans of $285,000.

          17.  From  September  10, 1999 to September 20, 1999,  the  Registrant
               issued 55.16  shares of Series C preferred  stock to certain note
               holders  and  warrants  for  common  shares in  exchange  for the
               cancellation of $2,757,972 of debt including accrued interest.

     The above  securities  were offered and sold by the  Registrant in reliance
upon  exemptions  from  registration  pursuant to either (1) Section 4(2) of the
Securities Act of 1933 as transactions not involving any public offering, or (2)
Rule 701  promulgated  under the  Securities Act of 1933. No  underwriters  were
involved in connection with the sales of securities referred to in this Item 15.

Item 16. Exhibits and Financial Statement Schedules

     (a)  Exhibits.

   Number                     Description
   ------                     -----------

    1.1*       Form of Underwriting Agreement.

    3.1        Corrected    Third   Amended   and   Restated    Certificate   of
               Incorporation.

    3.2*       Form of Amended and Restated  Certificate of  Incorporation to be
               in effect upon the closing of this offering.

    3.3        Second Amended and Restated By-laws.

    3.4*       Form of Restated  Bylaws to be in effect upon the closing of this
               offering.

    4.1*       Specimen common stock certificate.


                                      II-3
<PAGE>

    4.2        Certificate of Designation of Series B Convertible
               Preferred Stock.

    4.3        Second Amended Certificate of Designation of Series C 15%
               Convertible Preferred Stock.

    4.4*       Form of Representatives Warrant Agreement

    4.5*       Loan Agreement  between various Ranch *1 corporations  and Global
               Alliance Finance  Corporation  (plus corporate  guaranty by Ranch
               *1.)

    5.1*       Opinion of Greenberg Traurig.

    10.1*      Series A Preferred Stock Purchase  Agreement,  dated February 26,
               1996.

    10.2*      Common Stock Purchase  Warrant between the Registrant and certain
               Series A preferred stockholders, dated February 26, 1996.

    10.3*      Employment   Agreement   between  the  Registrant  and  Sebastian
               Rametta.

    10.4*      Form of Employment  Agreement  between the Registrant and R. John
               Speich.

    10.5*      Form of Franchise Agreement

    10.6*      Stock Option Plan

    10.7*      Agreement with Host Marriott

    10.8*      [Agreement with Taiwan Franchisee]

    10.9*      Leases for premises at 130 W. 42nd St., New York, New York 10036

    10.10*     Separation   Agreement   between  the  Registrant  and  Sebastian
               Rametta.

    10.11*     Separation Agreement between the Registrant and George Samaras.

    10.12*     Separation Agreement between the Registrant and James W. Knight.

    10.13*     Separation Agreement between the Registrant and Andrew Howard.

    10.14*     Separation Agreement between the Registrant and James Chickara.

    10.15*     Common Stock Purchase Warrant, dated October 11, 1999.

    21.1*      Subsidiary List.

    23.1       Independent Auditors' Consent.

    23.3*      Consent of Greenberg Traurig (included in Exhibit 5.1).

    24.1       Powers of Attorney (See Signature Page on Page II-5).

    27.1       Financial Data Schedule.

- ----------

*    To be filed by amendment.


     (b)  Financial Statement Schedules.

     All financial  statement  schedules have been omitted  because the required
information  is not  applicable or not present in amounts  sufficient to require
submission of the schedule,  or because the information  required is included in
the consolidated financial statements or the notes thereto.

Item 17.  Undertakings

     The undersigned  Registrant hereby undertakes to provide to the Underwriter
at the closing  specified in the  Underwriting  Agreement,  certificates in such
denominations  and  registered in such names as required by the  Underwriter  to
permit prompt delivery to each purchaser.


                                      II-4
<PAGE>


     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
Registrant pursuant to the foregoing  provisions,  or otherwise,  the Registrant
has been advised that in the opinion of the Securities  Exchange Commission such
indemnification  is against public policy as expressed in the Securities Act and
is,  therefore,  unenforceable.  In the event  that a claim for  indemnification
against such  liabilities  (other than the payment by the Registrant of expenses
incurred or paid by a director,  officer or controlling person of the Registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
registered hereunder,  the Registrant will, unless in the opinion of its counsel
the  matter  has been  settled by  controlling  precedent,  submit to a court of
appropriate  jurisdiction  the question  whether such  indemnification  by it is
against public policy as expressed in the Securities Act and will be governed by
the final adjudication of such issue.

     The undersigned Registrant hereby undertakes that:

          (1) For purposes of determining any liability under the Securities Act
     of 1933, the information  omitted from the form of prospectus filed as part
     of this registration  statement in reliance upon Rule 430A and contained in
     a form of prospectus filed by the Registrant  pursuant to Rule 424(b)(1) or
     (4) or 497(h) under the  Securities  Act shall be deemed to be part of this
     registration statement as of the time it was declared effective; and

          (2) For the purpose of determining  any liability under the Securities
     Act of  1933,  each  post-effective  amendment  that  contains  a  form  of
     prospectus shall be deemed to be a new registration  statement  relating to
     the securities offered therein, and the offering of such securities at that
     time shall be deemed to be the initial bona fide offering thereof.


                                      II-5
<PAGE>


                                   Signatures

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
has duly caused this  Registration  Statement  to be signed on its behalf by the
undersigned,  thereunto duly  authorized in New York, New York, on this 12th day
of October, 1999.


                                       RANCH *1, INC.


                                       By: /s/ SEBASTIAN RAMETTA
                                           -------------------------------------
                                           Sebastian Rametta
                                           President and Chief Executive Officer

                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS,  that each person whose  signature  appears
below hereby  constitutes and appoints  Sebastian  Rametta and R. John Speich as
his  attorneys-in-fact,  with full power of substitution  for him in any and all
capacities,  to sign  any and all  amendments  to this  Registration  Statement,
including post-effective  amendments and any and all new registration statements
filed pursuant to Rule 462 under the  Securities Act of 1933 in connection  with
or related to the  offering  contemplated  by this  Registration  Statement,  as
amended,  and to file the same,  with  exhibits  thereto and other  documents in
connection  therewith,  with the  Securities  and  Exchange  Commission,  hereby
ratifying and confirming all that each said  attorney-in-fact  or his substitute
may do or cause to be done by virtue hereof.

     Pursuant  to  the   requirements   of  the  Securities  Act  of  1933  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.

<TABLE>
<CAPTION>
               Signature                       Title(s)                                 Date
               ---------                       --------                                 ----
<S>                                      <C>                                            <C>
/s/ GEORGE A. NADDAFF                    Chairman of the Board
- ----------------------------------
    George A. Naddaff

/s/ SEBASTIAN RAMETTA                    President, Chief Executive Officer
- ----------------------------------       and Director (principal executive)
    Sebastian Rametta

/s/ DAVID W. SCULLEY                     Director
- ----------------------------------
    David W. Sculley

/s/ JAMES CHICKARA                       Director
- ----------------------------------
    James Chickara

/s/ CHRISTOPHER P. KIRCHEN               Director
- ----------------------------------
    Christopher P. Kirchen

/s/ MARC A. SINGER                       Director
- ----------------------------------
    Marc A. Singer

/s/ MORDECHAI DAVIDI                     Director
- ----------------------------------
    Mordechai Davidi

/s/ R. JOHN SPEICH                       Chief Financial Officer, Vice
- ----------------------------------       President and Secretary (principal
    R. John Speich                       financial and accounting)
</TABLE>



                                      II-6
<PAGE>

                                Index to Exhibits

   Number    Description
   ------    -----------

    1.1*     Form of Underwriting Agreement.

    3.1      Corrected Third Amended and Restated Certificate of Incorporation.

    3.2*     Form of Amended and Restated Certificate of Incorporation to be in
             effect upon the closing of this offering.

    3.3      Second Amended and Restated By-laws.

    3.4*     Form of  Restated  Bylaws to be in effect upon the closing of this
             offering.

    4.1*     Specimen common stock certificate.

    4.2      Certificate of Designation of Series B Convertible Preferred Stock.

    4.3      Second Amended Certificate of Designation of Series C 15%
             Convertible Preferred Stock.

    4.4*     Form of Representatives Warrant Agreement

    4.5*     Loan Agreement  between various Ranch *1  corporations  and Global
             Alliance  Finance  Corporation  (plus corporate  guaranty by Ranch
             *1.)

    5.1*     Opinion of Greenberg Traurig.

    10.1*    Series A Preferred  Stock Purchase  Agreement,  dated February 26,
             1996.

    10.2*    Common Stock Purchase  Warrant between the Registrant and Series A
             preferred stockholders, dated February 26, 1996.

    10.3*    Form of Employment  Agreement between the Registrant and Sebastian
             Rametta.

    10.4*    Form of Employment  Agreement  between the  Registrant and R. John
             Speich.

    10.5*    Form of Franchise Agreement

    10.6*    Stock Option Plan

    10.7*    Agreement with Host Marriott

    10.8*    [Agreement with Taiwan Franchisee]

    10.9*    Leases for premises at 130 W. 42nd St., New York, New York 10036

    10.10*   Separation Agreement between the Registrant and Sebastian Rametta.

    10.11*   Separation Agreement between the Registrant and George Samaras.

    10.12*   Separation Agreement between the Registrant and James W. Knight.

    10.13*   Separation Agreement between the Registrant and Andrew Howard.

    10.14*   Separation Agreement between the Registrant and James Chickara.

    10.15*   Common Stock Purchase Warrant, dated October 11, 1999.

    21.1*    Subsidiary List.

    23.1     Independent Auditors' Consent.

    23.3*    Consent of Greenberg Traurig (included in Exhibit 5.1).

    24.1     Powers of Attorney (See Signature Page on Page II-5).

    27.1     Financial Data Schedule.

- ----------
*    To be filed by amendment.


                                      II-7


                                    CORRECTED

                           THIRD AMENDED AND RESTATED

                          CERTIFICATE OF INCORPORATION

                                       OF

                                 RANCH *1, INC.


     The Third Amended and Restated  Certificate of  Incorporation  of Ranch *1,
Inc. was erroneously  filed and is an inaccurate record of the corporate action.
An administrative  error was made by filing the wrong version of the instrument.
The  corrected  instrument  of the Third  Amended and  Restated  Certificate  of
Incorporation of Ranch *1, Inc. is as follows:

     "Sebastian  Rametta,  President of Ranch *1, Inc.  (hereinafter  called the
"Corporation"),   a  corporation   organized  and  existing  under  the  General
Corporation Law of the State of Delaware, does hereby certify that:

     The  Corporation's  original  Certificate of Incorporation  (under the name
Franchise  Concepts  Group,  Inc.) was filed with the  Secretary of State of the
State of Delaware on June 12, 1996.

     The  Corporation's  Amended and Restated  Certificate of Incorporation  was
filed with the Secretary of State of the State of Delaware on April 11, 1997.

     The Corporation's  Second Amended and Restated Certificate of Incorporation
was filed with the Secretary of State of Delaware on February 26, 1998.

     An Amendment to the Corporation's  Second Amended and Restated  Certificate
of  Incorporation,  changing the name of the  Corporation to Ranch *1, Inc., was
filed with the Secretary of State of Delaware on August 20, 1999.

     This Third  Amended and Restated  Certificate  of  Incorporation  restates,
integrates   and  amends  the  Second   Amended  and  Restated   Certificate  of
Incorporation,  as amended, and has been duly adopted in accordance with Section
228, 242 and 245 of the General Corporation Law of the State of Delaware.

     The text of the Certificate of  Incorporation  of the Corporation in hereby
amended and restated to read in its entirety as follows:

     FIRST: The name of the Corporation is Ranch *1, Inc.

     SECOND: The address,  including street,  number,  city and country,  of the
registered  office of the  Corporation  in the State of  Delaware is 1013 Centre
Road,  Wilmington,  County of New Castle (zip code 19085-1297);  and the name of
the registered  agent of the Corporation at such address is Corporation  Service
Corporation.


<PAGE>


     THIRD:  The nature of the business and of the purposes to be conducted  and
promoted by the Corporation are to conduct any lawful  business,  to promote any
lawful  purpose,  and  to  engage  in  any  lawful  act or  activity  for  which
corporations may be organized under the General  Corporation Law of the State of
Delaware.

     FOURTH:  The total  number of shares of stock which the  Corporation  shall
have   authority  to  issue  is  Thirty  Two  Million  Eight  Hundred   Thousand
(32,800,000) shares of capital stock, of which

     (a) Twenty Five Million  (25,000,000)  shares shall be designated as Common
Stock, having a par value of $.001 per share (the "Common Stock")

     (b) Five Million (5,000,000) shares shall be designated as preferred stock,
par value  $.001 per  share  (the  "Preferred  Stock"),  each of such  shares of
Preferred  Stock to be issued  (i) in such  series  and with such  designations,
powers,  preferences,  rights,  and such other  qualifications,  limitations  or
restrictions thereon as the Board of Directors of the Corporation may, from time
to time, fix by resolution or resolutions  which are permitted by Section 151 of
the Delaware General Corporation Law for any such series of Preferred Stock, and
(ii) in such  number of shares in each  series as the Board of  Directors  shall
from  time to time,  by  resolution  or  resolutions,  fix;  provided,  that the
aggregate  number of all shares of such  Preferred  Stock issued by the Board of
Directors  of the  Corporation  does not exceed the maximum  number of shares of
Preferred Stock authorized by this Section (b) of this Article FOURTH; and

     (c)  Two  Million  Eight  Hundred  Thousand  (2,800,000)  shares  shall  be
designated as Series A Convertible Preferred Stock having par value of $.001 per
share ("Series A Convertible Preferred Stock").

     The  following  is a statement  of the  designations,  preferences,  voting
powers,   qualifications,    limitations,   restrictions,   and   the   relative
participating,  optional  or other  special  rights of the Common  Stock and the
Series A Convertible Preferred Stock, respectively.

                                  COMMON STOCK

     1.  Dividends.  Subject to the preferences and other rights of the Series A
Convertible  Preferred Stock and other Preferred  Stock  hereafter  issued,  the
holders of record of Common Stock shall be entitled to receive such dividends as
may be declared from time to time by the Board of Directors out of funds legally
available therefor.

     2. Liquidation. In the event of any liquidation,  dissolution of winding up
of the affairs of the  Corporation,  voluntary  or  involuntary,  the holders of
shares of Common  Stock shall be entitled to share  ratably in all assets of the
Corporation  remaining  after payment to the holders of the Series A Convertible
Preferred  Stock and other  Preferred Stock which may hereafter be issued of the
amounts to which they are entitled under the provisions of this Article.


<PAGE>


     3. Voting  Rights.  Each holder of shares of Common Stock shall be entitled
to one vote for each such share held by such holder, on each matter submitted to
a vote of the stockholders of the Corporation.

     The  number  of  authorized  shares of Common  Stock  may be  increased  or
decreased (but not below the number of shares thereof then  outstanding)  by the
affirmative  vote of the holders of a majority  of the stock of the  Corporation
entitled to vote,  irrespective  of the  provisions of Section  242(b)(2) of the
General Corporation Law of Delaware.

                      SERIES A CONVERTIBLE PREFERRED STOCK

     1. Voting.

     (a)  General.  Except as may be  otherwise  provided  in these terms of the
series A Convertible Preferred Stock, in the Certificate of Incorporation of the
Corporation  or by law,  the Series A  Convertible  Preferred  Stock  shall vote
together  with all other  classes  and series of stock of the  Corporation  as a
single class on all actions to be taken by the  stockholders of the Corporation.
Each share of Series A  Convertible  Preferred  Stock  shall  entitle the holder
thereof to such number of votes per share on each such action as shall equal the
number of shares of Common  Stock  (including  fractions  of a share) into which
each share of Preferred Stock is then convertible.

     (b) Board Size. For so long as any of the Purchasers (as defined in Section
8(a) below)  continue to hold at least 50% of the shares of Series A Convertible
Preferred  Stock  issued  to it  pursuant  to the  Purchase  Agreement  and  all
Purchasers  continue to hold, in the aggregate,  at least fourteen percent (14%)
of all shares of Series A  Convertible  Preferred  Stock issued  pursuant to the
Purchase  Agreement (as defined in Section 8(a) below),  the  Corporation  shall
not,  without the written consent or affirmative vote of the holders of at least
sixty  percent  (60%) in  interest  of the then  outstanding  shares of Series A
Convertible Preferred Stock given in writing or by vote at a meeting, consenting
or voting (as the case may be)  separately  as a series,  increase  the  maximum
number of directors constituting the Board of Directors to a number in excess of
eight (8).

     (c)  Board  Seats.  For so  long  as the  Purchasers  continue  to  hold an
aggregate of at least 50% of the shares of Series A Convertible  Preferred Stock
issued  pursuant to the Purchase  Agreement  (as defined in Section 8(a) below),
the holders of the Series A Convertible  Preferred  Stock,  voting as a separate
series,  shall  be  entitled  to elect  two (2)  directors  of the  Corporation;
provided,  however,  that at any time when the  Purchasers  hold less than fifty
percent  (50%),  but at least  fourteen  percent (14%) of the shares of Series A
Convertible  Preferred  Stock  issued  pursuant to the Purchase  Agreement,  the
holders  of the  Series A  Convertible  Preferred  Stock,  voting as a  separate

<PAGE>


series,  shall be certified to elect one (1)  director of the  Corporation.  Any
meeting (or in a written (or in a written  consent in lieu thereof) held for the
purpose  of  electing  directors,  the  presence  in  person or by proxy (or the
written  consent) of the holders of at least sixty  percent (60%) in interest of
the then  outstanding  shares  of Series A  Convertible  Preferred  Stock  shall
constitute a quorum of the Series A Convertible Preferred Stock for the election
of  directors  to be elected  solely by the holders of the Series A  Convertible
Preferred  Stock.  A vacancy in any  directorship  elected by the holders of the
Series A  Convertible  Preferred  Stock  shall be filled only by vote or written
consent of the holders of at least sixty  percent  (60%) in interest of the then
outstanding shares of Series A Convertible Preferred Stock.


     2. Dividends.

     (a) The  holders  of the  Series A  Convertible  Preferred  Stock  shall be
entitled to receive  "Accruing  Dividends" (as defined below) in accordance with
the provisions of Section 2(b) hereof. No dividends may be paid on any shares of
Series A Convertible  Preferred Stock,  unless and until all declared but unpaid
dividends  on the  issued  and  outstanding  shares of 8%  Series C  convertible
preferred stock of the Corporation (the "Series C Preferred Stock"), which ranks
senior in priority with respect to dividends and/or  liquidation to the Series A
Convertible Preferred Stock (the "Senior  Securities"),  shall have been paid in
full.  No dividends may be paid on any shares of the  Corporation's  8% Series B
convertible preferred stock (the "Series B Preferred Stock"), or any other class
or series of capital stock ranking  junior in priority with respect to dividends
and/or liquidation to the Series A Convertible Preferred Stock, unless and until
all declared but unpaid  dividends on the Series A Convertible  Preferred  Stock
have been paid in full,  including,  without limitation,  the dividend set forth
above.

     (b) Accruing Dividends.  From and after the dates of issuance of any shares
of Series A Convertible  Preferred Stock but only until and through February 26,
2003,  the  holders of such  shares of the Series A  Convertible  Stock shall be
entitled  to  receive,  out of funds  legally  available  therefor,  when and if
declared by the Board of Directors,  cumulative  dividends at the rate per annum
of  eight  percent  (8%) of the  Liquidation  Value  (as  defined  below)  (such
dividends,  the "Accruing Dividends").  Accruing Dividends shall accrue from day
to day, whether or not earned or declared, and whether or not there are profits,
surplus or other funds of the Corporation  legally  available for the payment of
dividends,  and  shall  be  cumulative.  Holders  of such  shares  of  Series  A
Convertible  Preferred Stock shall receive all Accruing  Dividends,  accrued and
unpaid as of February 26, 2003, in three equal installments, with the first such
installment  payable within 20 business days after February 27, 2003, the second
such  installment  payable on February  27, 2004 and the third such  installment
payable on February 27,  2005.  Except as provided in section 2, 3, 5 and 6, the
Corporation  shall be under no obligation to pay such Accruing  Dividends unless
so declared by the Board of Directors.



<PAGE>

     (c) Common Stock Dividends.  If the Corporation declares or pays a dividend
upon  the  Common  Stock  payable  in cash out of  earnings  or  earned  surplus
(determined in accordance  with  generally  accepted  accounting  principles) (a
"Common Stock Dividend"), then prior to paying any dividend on the Common Stock,
the  Corporation  will pay to the holders of the Series A Convertible  Preferred
Stock at the time of payment thereof the Common Stock Dividends which would have
been paid on the shares of Common Stock  therefore  issuable upon  conversion of
the Series A Convertible Preferred Stock been converted immediately prior to the
date on  which a record  is taken or such  Common  Stock  Dividends,  or,  if no
records  is  taken,  the date as to which the  record  holders  of Common  Stock
entitled to such dividends are to be determined.

     3. Liquidation Dissolution and Winding-up

     (a)  Liquidation.  Subject  only to the prior  rights of the holders of the
Senior  Securities,  upon any  liquidation,  dissolution  or  winding  up of the
Corporation,  whether  voluntary  or  involuntary,  the holders of the shares of
Series A Convertible  Preferred Stock shall be paid an amount equal to $2.50 per
share (such  amount,  as it may be adjusted from time to time give effect to any
stock  split or  combination,  recapitalizations  or other  similar  event,  the
"Liquidation  Value")  plus,  in the  case of each  share,  an  amount  equal to
dividends  accrued but unpaid  thereon,  computed to the date payment thereof is
made  available,  and before  any  payment  shall be made to the  holders of any
shares of Class B Preferred  Stock or any other  shares of capital  stock of the
Corporation ranking on liquidation junior to the Series A Convertible  Preferred
Stock,  such amount  payable with  respect to one share of Series A  Convertible
Preferred  Stock  being  sometimes  referred  to as the  "Series  A  Liquidation
Preferred  Payment"  and with  respect  to all  shares of  Series A  Convertible
Preferred  Stock  being  sometimes  referred  to as the  "Series  A  Liquidation
Preferred  Payments."  Upon any  liquidation,  dissolution  or winding up of the
Corporation,  whether  voluntary or  involuntary,  no payments in respect of any
Series A Liquidation  Preferred  Payment shall be made to the  Purchasers or any
other  holders  of Series A  Convertible  Preferred  Stock  unless and until the
holders of all outstanding  shares of the  Corporation's 8% Series C convertible
preferred stock  (constituting  the only Senior  Securities) shall have received
payment  in full,  at the rate of  $50,000  per  share  plus  accrued  dividends
thereon,  on all  outstanding  shares of such  Senior  Securities.  If, upon any
liquidation,  dissolution,  or winding up of the  Corporation,  the assets to be
distributed to the holders of the Series A Convertible  Preferred Stock shall be
insufficient  to permit payment to such  stockholders  of the full  preferential
amounts  aforesaid,  then all of the  assets of the  Corporation  available  for
distribution  to holders of the Series A  Convertible  Preferred  Stock shall be
distributed  to such  holders of the Series A  Convertible  Preferred  Stock pro
rata.

     (b) Upon any  liquidation,  dissolution  or winding  up of the  Corporation
immediately  after the  holders of Senior  Securities,  the  holders of Series A
Convertible  Preferred  Stock and the  holders of any class of  preferred  stock
ranking  junior to the Series A  Convertible  Preferred  Stock have been paid in
full  pursuant  to  Subsection  3(a)  above,  the  remaining  net  assets of the
Corporation available for distribution shall be distributed among the holders of
the shares of the Common Stock, and, if such liquidation, dissolution or winding
up occurs  prior to  February  27,  2003,  the holders of the shares of Series A
Convertible  Preferred  Stock pro rata in an amount per share as would have been
payable had each share of Series A Convertible Preferred Stock been converted to
Common  Stock  pursuant  to  section 5  immediately  prior to such  liquidation,
dissolution or winding up.


<PAGE>


     Written notice of such  liquidation,  dissolution or winding up, starting a
payment date and the place where said payments shall be made,  shall be given by
mail, postage prepaid, or by facsimile transmission to non-U.S.  residents,  not
less than 20 days prior to the  payment  date state  therein,  to the holders of
record of Series A Convertible  Preferred Stock,  such notice to be addressed to
cash such holder at its address as shown by the records of the Corporation.

     Each of (i) the consolidation or merger of the Corporation into or with any
other entity or entities which results in the exchange of outstanding  shares of
the Corporation for securities or other  consideration  issued or paid or caused
to be  issued  or paid  by any  such  entity  or  affiliate  thereof  (except  a
consolidation  or merger into a Subsidiary or merger in which the Corporation is
the  surviving  Corporation  and the holders of the  Corporation's  voting stock
outstanding immediately prior to the transaction),  (ii) sale or transfer by the
Corporation of all or substantially all its assets, or (iii) sale or transfer by
the Corporation's  stockholders of capital stock  representing a majority of the
voting power at elections of directors of the Corporation  shall be deemed to be
a liquidation,  dissolution or winding up of the Corporation  within the meaning
of the  provisions of this section 3 and the holders of the Series A Convertible
Preferred Stock shall be entitled to receive the payment from the Corporation of
the amounts  payable with respect to the Series A  Convertible  Preferred  Stock
upon a liquidation, dissolution or winding up the Corporation under this section
3; provided,  however,  if the consideration per share receivable by the holders
of the Series A Convertible  Preferred  Stock upon the  occurrence of any of the
events set forth in clauses  (i),  (ii) or (iii)  above (as  determined  in good
faith  by an  investment  banking  firm  mutually  agreed  upon by the  Board of
Directors of the  Corporation and the holders of at least sixty percent (60%) in
interest of the then outstanding shares of Series A Convertible Preferred Stock)
if the  provisions of section 5(g) were to be applicable) is equal to or greater
than $5.50 (as adjusted for any stock split,  subdivision,  reclassification  or
similar  event),  no  liquidation,  dissolution or winding up of the Corporation
within the meaning of the  provisions  of this section 3 shall be deemed to have
occurred and the provisions of section 5(g) shall, in fact, apply.  Whenever any
distribution  provided for in this section 3 shall be payable in property  other
than cash, the value of such distribution shall be the fair market value of such
property as  determined  in good faith by an  investment  banking firm  mutually
agreed upon by the Board of Directors of the  Corporation  and the holders of at
least sixty percent (60%) in interest of the then outstanding shares of Series A
Convertible  Preferred Stock. In the event of a consolidation or merger pursuant
to clause (i) of this  section  which  results in the  exchange  of  outstanding
shares of the  Corporation  for  securities of another  entity or entities,  the
Series  A  Liquidation  Preference  Payment  shall  be  paid  in the  same  such
securities.


<PAGE>


     4.  Restrictions.  At any time when at least 25% of the  shares of Series A
Convertible  Preferred  Stock  issued  pursuant to the  Purchase  Agreement  (as
defined in Section  8(a) below)  remain  outstanding,  except  where the vote or
written  consent of the holders of a greater number of shares of the Corporation
is required by law or by the  Certificate of  Incorporation,  and in addition to
any other vote required by law or the Certificate of Incorporation,  without the
written  consent of the  holders of at least sixty (60%) in interest of the then
outstanding  shares of Series A Convertible  Preferred Stock given in writing or
by vote at a meeting  consenting or voting (as the case may be)  separately as a
series, the Corporation will not:

     (a)  Consent  to  any  liquidation,   dissolution  or  winding  up  of  the
Corporation  or merge or  consolidate  with or into, or permit any Subsidiary to
merge or consolidate with or into, any other corporation,  corporations,  entity
or entities  (except a  consolidation  or merger into a Subsidiary  or merger in
which the  Corporation  is the  surviving  corporation  and the  holders  of the
Corporation's  voting stock  outstanding  immediately  prior to the  transaction
constitute  a majority of the holders of voting  stock  outstanding  immediately
following the transaction);

     (b)  Sell,  abandon,  transfer,  lease  or  otherwise  dispose  of  all  or
substantially all of its properties or assets;

     (c)  Amend,   alter  or  repeal  any  provision  of  its   Certificate   of
Incorporation  or  By-laws  in a  manner  adverse  to  holders  of the  Series A
Convertible Preferred Stock;

     (d) Create or authorize the creation of any  additional  class or series of
shares  of stock  unless  the same  ranks  junior  to the  Series A  Convertible
Preferred  Stock  as  to  dividends  and  the  distribution  of  assets  or  the
liquidation,  dissolution  or winding up of the  Corporation,  or  increase  the
authorized  amount of  Series A  Convertible  Preferred  Stock or  increase  the
authorized  amount of any  additional  class or series of shares of stock unless
the  same  ranks  junior  to the  Series  A  Convertible  Preferred  Stock as to
dividends and the  distribution  of assets on the  liquidation,  dissolution  or
winding up of the Corporation, or create or authorize any obligation or security
convertible  into shares of Series A Convertible  Preferred Stock or into shares
of any other class or series of stock unless the same ranks junior to the Series
A Convertible  Preferred Stock as to dividends and the distribution of assets on
the liquidation,  dissolution or winding up of the Corporation, whether any such
creation,  authorization  or  increase  shall be by means  of  amendment  to the
Certificate of Incorporation or by merger, consolidation or otherwise;

     (e) In any manner amend,  alter or change the  designations  or the powers,
preferences  or  rights,   privileges  or  the  restrictions  of  the  Series  A
Convertible Preferred Stock adversely;



<PAGE>

     (f)  Purchase  or  redeem,  or set  aside  any  sums  for the  purchase  or
redemption  of, or pay any dividend or make any  distribution  on, any shares of
stock other than the Series A Convertible  Preferred Stock, except for dividends
or  other  distributions  payable  on the  Common  Stock  solely  in the form of
additional shares of Common Stock or pursuant to Section 2(a) above.

     5.  Conversion.  The  holders of shares of Series A  Convertible  Preferred
Stock shall have the following conversion rights:

     (a) Automatic  Conversion.  Unless earlier converted and in accordance with
the procedures and subject to the terms and conditions set forth in this Section
5, subject to the terms and conditions set forth below in this Section 5(a), all
the   outstanding   shares  of  Series  A  Convertible   Preferred  Stock  shall
automatically  convert,  without any further action by the Corporation or by the
holders of the Series A Convertible Preferred Stock, into shares of Common Stock
at the  Conversion  Price per share  specified in Section 5(b) below on the date
(the "Automatic Conversion Date") that a registration  statement registering for
sale shares of Common  Stock of the  Corporation  is declared  effective  by the
Securities and Exchange  Commission  (the "Initial Public  Offering")  under the
Securities Act of 1933, as amended (the "Securities Act").  Notwithstanding  the
foregoing, the provisions of this Section 5(a) shall only be applicable,  if the
following conditions are met:

          (i) On or prior the Automatic  Conversion Date, the Corporation  shall
     have paid to the holders of the Series A  Convertible  Preferred  Stock all
     Accruing  Dividends  which shall have accrued and be unpaid for all periods
     through and  including  February 28, 2003; it being  understood  and agreed
     that  such  Accruing   Dividends  are  hereby  fixed  at  $2,800,000.   The
     Corporation  shall have the right, at its sole option,  to pay all any part
     of such  Accruing  Dividends  either  in cash or in the form of  additional
     shares of Common  Stock,  or any  combination  thereof.  To the extent that
     Accruing  Dividends  shall be paid in  shares of the  Corporation's  Common
     Stock,  each such share shall be valued at the initial price per share that
     shares of Common  Stock are  offered  to the public in the  Initial  Public
     Offering (the "Initial Per Share Offering Price").

          (ii) In the event that the Initial  Public  Offering and the Automatic
     Conversion  Date  shall  occur  at any  time  after  March  31,  2000,  the
     provisions of this Section 5(a) shall only be applicable  if, in connection
     with such Initial Public  Offering (A) the Initial Per Share Offering Price
     shall be equal  to or in  excess  of $5.50  per  share,  and (B) the  gross
     proceeds of such Initial Public  Offering shall be equal to or in excess of
     $15,000,000.

     (b) Conversion Price. The shares of Series A Convertible Preferred Stock to
be converted  into Common Stock  pursuant to the  provisions  of this Section 5,
shall, subject to adjustment as hereinafter  provided,  be initially convertible
into that number of fully paid and  nonassessable  shares of Common  Stock as is
obtained  by (i)  multiplying  the  number or  shares  of  Series A  Convertible
Preferred Stock so to be converted by the then applicable  Liquidation Value and
(ii)  dividing  the result by a price (the  "Conversion  Price")  which shall be
equal to the lesser of (A) $2.50 per  share,  or in case an  adjustment  of such
price has taken place pursuant to the further provisions of this section 5, then
by the conversion  price as last adjusted and in effect at the date any share or
shares of Series A Convertible  Preferred  Stock are surrendered for conversion,
or (B) unless  previously  converted  into Common  Stock,  seventy  (70%) of the
Initial Per Share Offering Price in the Initial Public Offering.

<PAGE>


     (c) Right to Convert.  Subject to the terms and  conditions of this Section
5, the  holder of any share or shares of Series A  Convertible  Preferred  Stock
shall have the right,  at its option at any time,  to convert any such shares of
Series A Convertible  Preferred  Stock (except that upon any  liquidation of the
Corporation the right of conversion  shall terminate at the close of business on
the business day fixed for payment of the amounts  distributable on the Series A
Convertible  Preferred Stock) into fully paid and nonassessable shares of Common
Stock, at the Conversion Price then in effect..  Such rights of conversion shall
be  exercised  by the holder  thereof by giving  written  notice that the holder
elects to convert a stated  number of shares of Series A  Convertible  Preferred
Stock into Common Stock and by surrender of a certificate  or  certificates  for
the  shares  so to be  converted,  which  certificate  or  certificates,  if the
Corporation  shall so request,  shall be duly endorsed to the  Corporation or in
blank,  to the  Corporation  at its  principal  office (or such other  office or
agency of the  Corporation as the Corporation may designate by notice in writing
to the holders of the Series A Convertible  Preferred  Stock) at any time during
its usual business  hours on the date set forth in such notice,  together with a
statement  of the name or names  (with  address)  to which  the  certificate  or
certificates for shares of Common Stock shall be issued.

     (d) Issuance of Certificates:  Time Conversion Effected. Promptly after the
receipt of the written  notice  referred to in section 5(c) and surrender of the
certificate  or  certificates  for the shares or shares of Series A  Convertible
Preferred  Stock to be converted,  the Corporation  shall issue and deliver,  or
cause to be issued and  delivered,  to the  holder,  registered  in such name or
names as such holder may direct, a certificate or certificates for the number of
whole  shares of Common  Stock  issuable  upon the  conversion  of such share or
shares of Series A Convertible  Preferred Stock. To the extent permitted by law,
such conversion  shall be deemed to have been effected and the Conversion  Price
shall be  determined  as of the  close  of  business  on the date on which  such
written notice shall have been received by the  Corporation  and the certificate
or  certificates  for such  share or  shares  shall  have  been  surrendered  as
aforesaid,  and at such time the rights of the holder of such share or shares of
Series A Convertible  Preferred Stock shall cease,  and the person or persons in
whose name or names any certificate or certificates  for shares of Common Stocks
hall be issuable upon such conversion  shall be deemed to have become the holder
or holders or record of the shares represented thereby.

     (e) Fractional Shares: Dividends:  Partial Conversion. No fractional shares
shall be issued upon  conversion  of Series A Convertible  Preferred  Stock into

<PAGE>

Common  Stock.  Subject to the  provisions  of section 3(a), at the time of each
conversion, the Corporation shall at its option: (i) pay in cash an amount equal
to all  dividends  accrued  and  unpaid on the  shares  of Series A  Convertible
Preferred  Stock  surrendered  for  conversion  to  the  date  upon  which  such
conversion  is deemed  to take a place as  provided  in  section  5(d),  or (ii)
provide to such holder a certificate  representing  a number of shares of Common
Stock equal to the quotient of all dividends accrued and unpaid on the shares of
Series A  Convertible  preferred  Stock so  surrendered  divided (x) by the fair
market value of one share of Common  Stock,  as  determined  in good faith by an
investment  banking firm  mutually  agreed upon by the Board of Directors of the
Corporation  and the holders of at least sixty  percent (60%) in interest of the
then outstanding  shares of Series A Convertible  Preferred Stock, or (y) in the
event of a conversion in connection  with a public  offering of Common Stock, by
the price per share paid by the public for such Common Stock. In case the number
of shares of Series A Convertible Preferred Stock represented by the certificate
or  certificates  surrendered  exceeds  the  number  of  shares  converted,  the
Corporation  shall, upon such conversion,  execute and deliver to the holder, at
the expense of the Corporation, a new certificate or certificates for the number
of shares of Series A Convertible Preferred Stock represented by the certificate
or  certificates  surrendered  which are not to be converted.  If any fractional
share of Common Stock would except for the  provisions of the first  sentence of
this section 5(e), be delivered upon such conversion,  the Corporation,  in lieu
of delivering such fractional  share,  shall pay to the holder  surrendering the
Series A Convertible  Preferred  Stock for conversion an amount in cash equal to
the current market price of such fractional share as determined in good faith by
an investment banking firm mutually agreed upon by the Board of Directors of the
Corporation  and the holders of at least sixty  percent (60%) in interest of the
then outstanding shares of Series A Convertible  Preferred Stock, and based upon
the  aggregate  number  of  shares  of  Series  A  Convertible  Preferred  Stock
surrendered by any one holder.

     (f)  Adjustment  of Conversion  Price Upon  Issuance of Common  Stock.  The
provisions   of  this  Section   5(f)  shall  be  subject  to  the   full-rachet
anti-dilution  price  provisions  set forth in  Section  5(p)  below.  Except as
provided in sections 5(e) and 5(g), if any whenever the Corporation  shall issue
or sell, or is, in accordance with subsections  5(f)(1) through 5(f)(7),  deemed
to have issued or sold, any shares of Common Stock for a consideration per share
less than the Conversion Price in effect  immediately  prior to the time of such
issue  or  sale  (such  number  being  appropriately  adjusted  to  reflect  the
occurrence of any event  described in section 5(h),  then,  forthwith  upon such
issue or sale, the  Conversion  Price shall be reduced,  concurrently  with such
issue,  to a price  determined by dividing (i) an amount equal to the sum of (A)
the number of Common Stock  outstanding  immediately prior to such issue or sale
multiplied by the number of Common Stock  outstanding  immediately prior to such
issue or sale  multiplied  by the then  existing  Conversion  Price  and (B) the
consideration,  if any,  received by the Corporation upon such issue or sale, by
(ii) the total number of Common Stock  outstanding  immediately after such issue
or sale; provided,  however,  that, for the purpose of this subsection 5(f), all
shares  of  Common  Stock  issuable  upon  conversion  of  shares  of  Series  A
Convertible Preferred Stock outstanding immediately prior to such issue shall be
deemed to be outstanding,  and immediately after any additional shares of Common
Stock are  deemed  issued  pursuant  to  subsection  5(f)(1)  or  5(f)(2),  such
additional shares of Common Stock shall be deemed to be outstanding.

<PAGE>


     For purposes of this section  5(f),  the following  subsections  5(f)(1) to
5(f)(7) shall also be applicable:

          (1) Issuance of Rights or Options. In case at any time the Corporation
     shall in any manner grant (whether directly or by assumption in a merger or
     otherwise)  any warrants or other rights to,  subscribe for or to purchase,
     or any options for the purchase  of,  Common Stock or any stock or security
     convertible into or exchangeable for Common Stock (such warrants, rights or
     options being called "Options" and such  convertible or exchangeable  stock
     or securities  being called  "Options" and such convertible or exchangeable
     stock or securities being called "Convertible  Securities")  whether or not
     such  Options  or the right to  convert or  exchange  any such  Convertible
     Securities are immediately  exercisable,  and the price per share for which
     Common  Stock is issuable  upon the  exercise  of such  Options or upon the
     conversion  or  exchange  of such  Convertible  Securities  (determined  by
     dividing  (i) the total  amount,  if any,  received  or  receivable  by the
     Corporation  as  consideration  for the granting of such Options,  plus the
     minimum  aggregate  amount  of  additional  consideration  payable  to  the
     Corporation  upon the exercise of all such  Options,  plus,  in the case of
     such Options which relate to Convertible Securities,  the minimum aggregate
     amount of additional consideration,  if any, payable upon the issue or sale
     of such Convertible Securities and upon the conversion or exchange thereof,
     by (ii) the total  maximum  number of shares of Common Stock  issuable upon
     the exercise of such Options or upon the conversion or exchange of all such
     Convertible Securities issuable upon the exercise of such Options) shall be
     less than the Conversion Price in effect  immediately  prior to the time of
     the granting of such Options,  then the total  maximum  number of shares of
     Common Stock issuable upon the exercise of such Options or upon  conversion
     or  exchange of the total  maximum  amount of such  Convertible  Securities
     issuable  upon the  exercise of such  Options  shall be deemed to have been
     issued for such price per share as of the date of granting of such  Options
     or the issuance of such  Convertible  Securities  and  thereafter  shall be
     deemed  to be  outstanding.  Except as  otherwise  provided  in  subsection
     5(f)(3),  no  adjustment  of the  Conversion  Price  shall be made upon the
     actual  issue of such  Common  Stock or such  Convertible  Securities  upon
     exercise of such Options or upon the actual issue of such Common Stock upon
     conversion or exchange of such Convertible Securities.

          (2) Issuance of Convertible Securities.  In case the Corporation shall
     in any manner  issue  (whether  directly  or by  assumption  in a merger or
     otherwise) or sell any Convertible Securities, whether or not the rights to
     exchange  or  convert  any  such  Convertible  Securities  are  immediately
     exercisable,  and the price per share for which  Common  Stock is  issuable
     upon such  conversion  or exchange  (determined  by dividing  (i) the total
     amount received or receivable by the Corporation as  consideration  for the
     issue or sale of such Convertible  Securities,  plus the minimum  aggregate
     amount of additional consideration, if any, payable to the Corporation upon
     the  conversion of exchange  thereof,  by (ii) the total maximum  number of
     shares of Common Stock issuable upon the conversion or exchange of all such
     Convertible  Securities)  shall be less than the Conversion Price in effect
     immediately prior to the time of such issue or sale, then the total maximum
     number of shares of Common Stock  issuable  upon  conversion of exchange of
     all such  Convertible  Securities  shall be deemed to have been  issued for
     such  price  per  share  as of the  date  of the  issue  or  sale  of  such
     Convertible  Securities and thereafter  shall be deemed to be  outstanding,
     provided that (a) except as otherwise  provided in subsection  5(f)(3),  no
     adjustment of the  Conversion  Price shall be made upon the actual issue of
     such  Common  Stock  upon  conversion  or  exchange  of  such   Convertible
     Securities and (b) if any such issue or sale of such Convertible Securities
     is made upon  exercise  of any  Options to  purchase  any such  Convertible
     Securities for which  adjustments of the Conversion  Price have been or are
     to be made  pursuant to other  provisions  of this section 5(f), no further
     adjustment of the Conversion Price shall be made by reason of such issue or
     sale.

<PAGE>


          (3) Change in Option Price or Conversion  Rate.  Upon the happening of
     any of the following events,  namely, if the purchase price provided for in
     any Option referred to in subsection 5(f)(1), the additional consideration,
     if  any,  payable  upon  the  conversion  or  exchange  of any  Convertible
     Securities  referred to in  subsection  5(f)(1) or 5(f)(2),  or the rate at
     which Convertible  Securities  referred to in subsection 5(f)(1) or 5(f)(2)
     are convertible  into or exchangeable  for Common Stock shall change at any
     time  (including,  but not  limited  to,  changes  under  or by  reason  of
     provisions  designed to protect against dilution),  the Conversion Price in
     effect at the time of such  event  shall  forthwith  be  readjusted  to the
     Conversion  Price  which  would  have  been in effect at such time had such
     Options or  Convertible  Securities  still  outstanding  provided  for such
     changed purchase price, additional consideration or conversion rate, as the
     case may be, at the time initially granted,  issued or sold, but only if as
     a result of such adjustment the Conversion  Price then in effect  hereunder
     is  thereby  reduced;  and on the  expiration  of any  such  Option  or the
     termination  of any such  right to  convert or  exchange  such  Convertible
     Securities,  the Conversion  Price then in effect hereunder shall forthwith
     be increased to the Conversion Price which would have been in effect at the
     time of such  expiration  or  termination  had such  Option or  Convertible
     Securities,  to the extent outstanding immediately prior to such expiration
     or termination, never been issued.

          (4) Stock Dividends.  In case the Corporation shall declare a dividend
     or make any other distribution upon any stock of the Corporation payable in
     Common Stock (except for the issue of stock dividends or distributions upon
     the  outstanding  Common  Stock for which  adjustment  is made  pursuant to
     section 5(h). Options or convertible Securities,  any Common Stock, Options
     or Convertible Securities,  as the case may be, issuable in payment of such
     dividend  or  distributions  shall be deemed  to have  been  issued or sold
     without consideration.

<PAGE>


          (5)  Consideration  for  Stock.  In case any  shares of Common  Stock,
     Options or  Convertible  Securities  shall be issued or sold for cash,  the
     consideration  received  therefor shall be deemed to be the amount received
     by the corporation  therefor,  without deduction  therefrom of any expenses
     incurred or any underwriting  commissions or concessions paid or allowed by
     the  Corporation  in  connection  therewith.  In case any  shares of Common
     Stock,  Options  or  Convertible  Securities  shall be  issued  or sold for
     consideration  other than cash, the amount of the consideration  other than
     cash  received by the  Corporation  shall be deemed to be the fair value of
     such  consideration  as determined  in good faith by an investment  banking
     from mutually  agreed upon by the Board of Directors of the Corporation and
     the  holders  of at  least  sixty  percent  (60%) in  interest  of the then
     outstanding  shares  of  Series  A  Convertible  Preferred  Stock,  without
     deduction  of any  expenses  incurred or any  underwriting  commissions  or
     concessions paid or allowed by the Corporation in connection therewith.  In
     case any Options shall be issued in  connection  with the issue and sale of
     other  securities  of the  Corporation,  together  comprising  one integral
     transaction in which no specific consideration is allocated to such Options
     by the parties  thereto,  such Options  shall be deemed to have been issued
     for  such  consideration  as  determined  in good  faith  by the  Board  of
     Directors of the Corporation.

          (6) Record Date.  In case the  Corporation  shall take a record of the
     holders  of its  Common  Stock for the  purpose  of  entitling  them (i) to
     receive a dividend or other distribution  payable in Common Stock,  Options
     or  Convertible  Securities  or (ii) to  subscript  for or purchase  Common
     Stock,  Options or Convertible  Securities,  then such record date shall be
     deemed  to be the date of the issue or sale of the  shares of Common  Stock
     deemed to have been issued or sold upon the  declaration  of such dividends
     or the making of such other  distribution  or the date of the  granting  of
     such right or subscription or purchase, as the case may be.

          (7) Treasury Shares.  The number of shares of Common Stock outstanding
     at any given  time  shall not  include  shares  owned or held by or for the
     account of the Corporation, and the disposition of any such shares shall be
     considered an issue or sale of Common Stock for the purpose of this section
     5(d).

     (g)  Certain  Issues  of  Common  Stock  Extended.  Anything  herein to the
contrary  notwithstanding,  the  Corporation  shall not be  required to make any
adjustment of the Conversion  Price in the case of the issuance of (i) shares of
Common Stock  issuable upon  conversion  of the Series A  Convertible  Preferred
Stock and (ii) the Reserved Employee Shares (as defined in section B hereof).


<PAGE>

     (h)  Subdivision or  Contribution  of Common Stock. In case the Corporation
shall at any time  subdivide (by any stock split,  stock  dividend or otherwise)
its  outstanding  shares of Common  Stock into a greater  number of shares,  the
Conversion  Price  in  effect  immediately  prior to such  subdivision  shall be
proportionately  reduced  and,  conversely,  in case the  outstanding  shares of
Common Stock shall be combined into a smaller  number of shares,  the Conversion
Price in effect  immediately prior to such combination shall be  proportionately
increased.

     (i)   Reorganization   or   Reclassification.    If   any   reorganization,
reclassification,  recapitalizations,  consolidation,  merger,  sale  of  all or
substantially all of the Corporation's  assets or other similar transaction (any
such  transaction  being  referred  to herein as an "Organic  Change")  shall be
effected in such away than  holders of Common Stock shall be entitled to receive
(either  directly or upon subsequent  liquidation)  stock,  securities or assets
with  respect to or in exchange  for Common  Stock,  then as a condition of such
Organic  Change,  lawful and adequate  provisions  shall be made whereby by each
holder  of a shares or shares of  Series A  Convertible  Preferred  Stock  shall
thereupon  have the  right to  receive,  upon the  basis  and upon the terms and
conditions  specified  herein and in lieu of or in addition  to, as the case may
be,  the  shares of  Common  Stock  immediately  therefore  receivable  upon the
conversion of such share or shares or Series A Convertible Preferred Stock, such
shares or stock,  securities  or assets as may be issued or payable with respect
to or in exchange or a number of  outstanding  shares of each Common Stock equal
to the number of shares of such Common Stock  immediately  therefore  receivable
upon such conversion had such Organic Change not taken place, and in any case of
a reorganization or reclassification  only appropriate  provisions shall be made
with  respect  to the rights and  interests  of such  holder to the end that the
provisions hereof (including  without  limitation  provisions for adjustments of
the Conversion  Price) shall  thereafter be applicable,  as neatly as may be, in
relation to any shares of stock,  securities  or assets  thereafter  deliverable
upon the exercise of such conversion rights.

     (j) Notices of Adjustment.  Upon any  adjustment of the  Conversion  Price,
then and in each such case  Corporation  shall give  written  notice  thereof by
first  class  mail  postage  prepaid,  or by  facsimile  transmission  to non-US
residents,  addressed to each older of shares or Preferred  Stock at the address
of such holder as shown on the books of the Corporation, which notes shall state
the Conversion Price resulting from such adjustment  setting forth in reasonable
detail the method upon which such calculation is based.

     (k) Other Notices. In case at any time:

          (8) the  Corporation  shall declare any dividend upon its Common Stock
     payable in cash or stock or make any other  distribution  to the holders of
     its Common Stock;


<PAGE>

          (9) the  Corporation  shall  offer  the  subscription  pro rata to the
     holders of its common Stock any additional  shares of stock of any class or
     other rights;

          (10) there shall be any capital  reorganization or reclassification of
     the capital stock of the  Corporation,  or a consolidation or merger of the
     Corporation with or into, or a sale of all or substantially  all its assets
     to, another entity or entitles; or

          (11)  there  shall  be  a  voluntary   or   involuntary   dissolution,
     liquidation or winding up of the Corporation;

then in any one or more of said cases,  Corporation  shall give,  by first class
mail,  postage  prepaid,  or by  facsimile  transmission  to  non-US  residents,
addressed to each holder of any shares of Preferred Stock at the address of such
holder as shown on the books of the Corporation shall close or a record shall be
taken for such dividend,  distribution or subscription rights or for determining
rights  to  vote  in  respect  of  any  such  reorganization,  reclassification,
consolidation,  merger, sale, dissolution,  liquidation or winding up and (b) in
the case of any such reorganization,  reclassification,  consolidation,  merger,
sale,  dissolution,  liquidation  or winding up. At least 20 days' prior written
notice of the date when the same shall take  place.  Such  notice in  accordance
with the  foregoing  clause  (a)  shall  also  specify,  in the case of any such
dividend,  distribution or subscription rights, the date on which the holders of
Common Stock shall be entitled  thereto and such notice in  accordance  with the
foregoing  clause (b) shall also specify the date on which the holders of Common
Stock shall be entitled to exchange  their Common Stock for  securities or other
property deliverable upon such reorganization, reclassification,  consolidation,
merger, sale, dissolution, liquidation or winding up, as the case may be.

     (l) Stock to be Reserved.  The  Corporation  will at all times  reserve and
keep  available out of its  authorized  Common Stock,  solely for the purpose of
issuance upon the conversion of Series A Convertible  Preferred  Stock as herein
provided,  such number of shares of Common Stock as shall then be issuable  upon
the  conversion  of all  outstanding  shares of Series A  Convertible  Preferred
Stock. The Corporation  covenants that all shares of Common Stock which shall be
so issued shall be duly and validly issued and fully paid and  nonassessable and
free from all taxes,  liens and charges with  respect to the issue  thereof and,
without limiting the generality of the foregoing, the Corporation covenants that
it will  from time to time take all such  action as may be  requisite  to assure
that the par  value per share of the  Common  Stock is at all times  equal to or
less than the Conversion  Price in effect at the time. The Corporation will take
all such  action as may be  necessary  to assure  that all such shares of Common
stock may be so issued without violation of any applicable law or regulation, or
of any  requirement  of any national  securities  exchange upon which the Common
Stock may be listed.


<PAGE>

     (m) No Reissuance of Series A Convertible Preferred Stock. Shares of Series
A Convertible Preferred Stock which are converted into shares of Common Stock as
provided herein shall not be reissued.

     (n) Issue Tax. The issuance of certificates for shares of Common Stock upon
conversion of Series A Convertible  Preferred Stock shall be made without charge
to the holders  thereof for any issuance tax in respect  thereof,  provided that
the  Corporation  shall not be  required  to pay any tax which may be payable in
respect of any transfer involved in the issuance and delivery of any certificate
in a name other than that of the  holder of the Series A  Convertible  Preferred
Stock which is being converted.

     (o) Closing of Books.  The  Corporation  will at no time close its transfer
books against the transfer of any shares of Common Stock issued or issuable upon
the conversion of any shares of Preferred  Stock in any manner which  interferes
with the timely  conversion of such Preferred Stock,  except as may otherwise be
required to comply with applicable laws.

     (p) Full Rachet  Price  Adjustment.  From and after the date of issuance of
the  Series  A  Convertible  Preferred  Stock  and  prior  to  such  date as the
Corporation  shall on a cumulative  basis (measured from the date of issuance of
the Series A Convertible Preferred Stock) have received aggregate gross proceeds
of  $10,000,000  or more in  connection  with one or more sales of shares of any
class or series of its capital stock or notes convertible into shares of capital
stock,  whether pursuant to the registration  requirements of the Securities Act
of 1933, as amended,  or any exemption from such registration  requirements,  if
the  Corporation  shall issue or sell,  or is, in  accordance  with  subsections
5(f)(1)  through  5(f)(7)  above,  deemed to have issued or sold,  any shares of
Common  Stock  for a  consideration  per  share  which  shall  be less  than the
Conversion Price in effect  immediately  prior to the time of such issue or sale
(such number being appropriately adjusted to reflect the occurrence of any event
described  in  section  5(h)),  then,  forthwith  upon such  issue or sale,  the
Conversion  Price shall be  reduced,  concurrently  with such issue,  to the low
consideration  price per share. The provisions of this Section 5(p) shall not be
applicable to the issuance of shares of Common Stock (A) in connection  with any
stock  option or stock  purchase  plan  provided to  employees  or agents of the
Corporation,  or (B) in connection with the acquisition of any shares of capital
stock,  assets,  properties or businesses of any unaffiliated third person, firm
or  corporation,  for  such  consideration  as the  Board  of  Directors  of the
Corporation  deems to fair and reasonable to the Corporation,  and not otherwise
in violation of the provisions of this Certificate of Incorporation.

     (q) Definition of Common Stock. As used in this section 5, the term "Common
Stock" shall mean and include the  Corporation's  authorized  Common Stock,  par
value $.001 per share,  as  constituted  on the date of filing of these terms of
the  Preferred  Stock,  and shall also include any capital stock of any class of
the Corporation  thereafter authorized which shall neither be limited to a fixed
sum or percentage  of par value in respect of the rights of the holders  thereof
to participate in dividends nor entitled to a preference in the  distribution of
assets upon the voluntary or involuntary liquidation,  dissolution or winding up
of the  Corporation;  provided that the shares of Common Stock  receivable  upon
conversion of shares of Series A Convertible  Preferred Stock shall include only
shares  designated as Common Stock of the  Corporation  on the date of filing of
this instrument,  or in case of any  reorganization or  reclassification  of the
outstanding  shares  thereof,  the stock,  securities or assets  provided for in
subsection 5(i).

<PAGE>


     6. Redemption. The shares of Preferred Stock shall be redeemed as follows:

     (a) Optional Redemption.

          (1) With the approval of the holders of at least sixty  percent  (60%)
     in  interest  of the  then  outstanding  shares  of  Series  A  Convertible
     Preferred  Stock,  one or more  holders  of shares of Series A  Convertible
     Preferred  Stock may, by giving notice (the "Notice") to the Corporation at
     any time after February  26,2003  require the  Corporation to redeem all of
     the  outstanding  Series  A  Convertible  Preferred  Stock  which,  at  the
     Corporation's  sole  election  shall be redeemed  either (A) in three equal
     installments,  with one-third of the Series A Convertible  Preferred  Stock
     then held by all such  holder  redeemed on the First  Redemption  Date (the
     "Second  Redemption  Date") and the  remainder of the Series A  Convertible
     Preferred  Stock  then  held by all such  holders  redeemed  on the  second
     anniversary of the First Redemption Date (the "Third  Redemption  Date") or
     (B) all at one time (the  "Immediate  Redemption"),  in which ease all then
     remaining rights of the holders of the then outstanding  shares of Series A
     Convertible  Preferred Stock shall terminate as of the Immediate Redemption
     Date (as defined below).  Upon receipt of the Notice,  the Corporation will
     so notify all other persons holding Series A Convertible  Preferred  Stock.
     After  receipt  of the  Notice,  the  Corporation  shall  fix the  date for
     redemption for the First Redemption Date or the Immediate  Redemption Date,
     as the case may be, shall occur within sixty (60) days after receipt of the
     Notice.  All holders of Series A Convertible  Preferred Stock shall deliver
     to the  Corporation  during regular  business  hours,  at the office of any
     transfer agent of the  Corporation  for the Series A Convertible  Preferred
     Stock or at the principal  office of the Corporation or at such other place
     as may be designated by the  Corporation,  the  certificate or certificates
     for the Series A Convertible Preferred Stock, duly endorsed for transfer to
     the Corporation (if required by it) on or before the First Redemption Date.
     The  First  Redemption  Date,  the  Second  Redemption  Date and the  Third
     Redemption Date are collectively referred to as the "Redemption Dates."

          (2) On or after February 26, 2008 (the "Call  Redemption  Date"),  the
     Corporation  may,  at its  option,  redeem  all,  but  not a  part,  of the
     outstanding Series A Convertible Preferred Stock.

     (b) Redemption Price and Payment. The Series A Convertible  Preferred Stock
to be redeemed on the  Redemption  Date, the Immediate  Redemption

<PAGE>

Date,  as the case may be, shall be redeemed by paying for each share in cash an
amount  equal to the (a)  Liquidation  Value,  plus (b) an  amount  equal to all
dividends  accrued and unpaid on each such share,  such amount being referred to
as  the  "Series  A  Redemption  Price."  Such  payment  shall  be  made  in the
installments  required  pursuant  to  Section  6(a)  above  on  the  application
Redemption  Dates,  in  full  on the  Call  Redemption  Date  or in  full on the
Immediate Redemption Date, as the case may be, to the holders entitled thereto,.

     (c)  Redemption  Mechanics.  At least 20 but not more than 30 days prior to
any Redemption Date, the Immediate  Redemption Date or the Call Redemption Date,
written notice (the  "Redemption  Notice") shall be given by the  Corporation by
first-class  mail,  postage  prepaid,  or by facsimile  transmission to non-U.S.
residents,  to each holder of record (at the close of  business on the  business
day next preceding the day on which the Redemption Notice is given) of shares of
Series A Convertible Preferred Stock notifying such holder of the redemption and
specifying the Series A Redemption  Price,  the  Redemption  Date, the Immediate
Redemption  Date or the Call  Redemption  Date and the place where said Series A
Redemption Price shall be payable.  The Redemption  Notice shall be addressed to
each holder at the address as shown by the records of the Corporation.  From and
after the close of business on the  Redemption  Date,  the Immediate  Redemption
Date or the Call Redemption Date,  unless there shall have been a default in the
payment of the  Series A  Redemption  Price,  all rights of holders of shares of
Series A Convertible  Preferred  Stock (except the right to receive the Series A
Redemption Price) shall cease with respect to the shares for which payment is to
be  made  at  such  Redemption  Date,  the  Immediate  Redemption  Date  or Call
Redemption  Date,  as the case may be, and such shares shall not  thereafter  be
transferred on the books of the  Corporation or be deemed to be outstanding  for
any purpose  whatsoever.  If the funds of the Corporation  legally available for
redemption of shares of Series A Convertible  Preferred  Stock on the Redemption
Date,  the  Immediate   Redemption  Date  or  the  Call  Redemption   Date,  are
"insufficient"  (as defined  herein) to redeem the total  number of  outstanding
shares of Series A Convertible Preferred Stock to be redeemed on such redemption
date, the holders of shares of Series A Convertible  Preferred Stock shall share
ratably in any funds legally  available for redemption of such shares  according
to the respective amounts which would be payable with respect to the full number
of shares owned by them if all such  outstanding  shares were  redeemed in full.
Any shares of Series A  Convertible  Preferred  Stock not redeemed  shall remain
outstanding  and  entitled  to  all  rights  and  preferences  provided  herein;
provided,  however,  that such unredeemed shares which were otherwise subject to
redemption on such  Redemption  Date, the Immediate  Redemption Date or the Call
Redemption  Date shall be  entitled  to  receive  interest  accruing  daily with
respect  to the  applicable  Series  A  Redemption  Price at the rate of 15% per
annum.  At any time  thereafter  when  additional  funds of the  Corporation are
legally  available and not  "insufficient"  for the redemption of such shares of
Series A Convertible Preferred Stock, such funds will be used, at the end of the
next  succeeding  fiscal  quarter to redeem the balance of such shares,  or such
portion  thereof for which funds are then  legally  available,  on the basis set
forth  above.  As  used  herein,   the  Corporation's   funds  shall  be  deemed
"insufficient" if immediately following any such redemption, the working capital
of the Corporation would be less than $1,000,000.

<PAGE>


     (d)  Redeemed or  Otherwise  Acquired  Shares to be Retired.  Any shares of
Series A  Convertible  Preferred  Stock  redeemed  pursuant to this section 6 or
otherwise acquired by the Corporation in any member whatsoever shall be canceled
and shall not under any circumstances be reissued;  and the Corporation may from
time to time take such  appropriate  corporate  action  as may be  necessary  to
reduce  accordingly  the  number of  authorized  shares of Series A  Convertible
Preferred Stock.

     7. Amendments. Except where the vote or written consent of the holders of a
greater  number of shares of the  Corporation  is required by these terms of the
Series A Convertible  Preferred  Stock by law or by the Restated  Certificate of
Incorporation, no provision of these terms of the Series A Convertible Preferred
Stock may be amended,  modified or waived in a manner  adverse to the holders of
the  Series A  Convertible  Preferred  Stock  without  the  written  counsel  or
affirmative  vote of the holders of at least sixty  percent (60%) in interest of
the then outstanding shares of Series A Convertible Preferred Stock.

     8.  Definitions.  As used  herein,  the  following  terms  shall  have  the
following meanings:

     (a) The term  "Purchase  Agreement"  shall  mean the  Series A  Convertible
Preferred  Stock and the Common Stock  Warrant  Purchase  Agreement  dated as of
February 24, 1998,  between the Corporation and the Purchasers listed in Exhibit
1.01 thereto.  As used herein,  the term "Purchasers" shall mean the individuals
and/or  entities  which shall have  executed the Purchase  Agreement and who are
listed In Exhibit 1.01 thereto.

     (b) The term "Reserved  Employee  Shares" shall mean shares of Common Stock
reserved  by the  Corporation  from time to time for the  exercise of options to
purchase  Common  Stock  granted  to  employees,   consultants  or  non-employee
directors (other than  representatives of the holders of Preferred Stock) of the
Corporation,  not to exceed in the  aggregate  1,236,018  shares of Common Stock
(appropriately  adjusted to reflect an event  described in section 5(h) hereof).
The  foregoing  number of Reserved  Employee  Shares may be increased by vote or
written  consent of the holders of at least sixty  percent  (60%) in interest of
the then outstanding shares of Series A Convertible Preferred Stock.

     (c) The term  "Fair  Market  Value"  shall man an amount  equal to the fair
market value of a share of Series A Convertible  Preferred  Stock (giving effect
to the value of the rights and  preferences  of such shares as herein  provided)
determined  as follows:  an  investment  banking  firm  mutually  agreeable to a
majority  in  interest of the then  outstanding  shares of Series A  Convertible
Preferred Stock and to the Corporation shall calculate such value. In such case,
the  Corporation  shall bear the costs and expenses of such  investment  banking
firm.  If an investment  banking firm cannot be agreed upon within  fifteen (15)
days of undertaking such selection process, an investment banking firm chosen by
sixty  percent  (60%) in  interest  of the then  outstanding  shares of Series A
Convertible  Preferred  Stock  and an  investment  banking  firm  chosen  by the
Corporation shall each calculate such value. In such case, each party shall bear
the costs and expenses of the investment banking firm chosen by it. In the event
the difference  between such valuation is less than 20% of the higher valuation,
then  the Fair  Market  Value  shall be  deemed  to be the  average  of such two
valuations.  In the event that the difference between such valuations is greater
than  20% of the  higher  valuation,  the two  investment  banking  firms  shall
designate  a third  investment  banking  firm which  shall  select  from the two
valuations the valuation that such third firm determines to be closer to its own
valuation,  and the valuation so selected  shall be  considered  the Fair Market
Value. In such case, the costs and expenses of the third investment banking firm
shall be borne equally by the parties.

<PAGE>


     (d) The term  "Subsidiary" or  "Subsidiaries"  shall mean any  corporation,
partnership,  trust or other entity of which the  Corporation  and/or any of its
other  subsidiaries  directly or  indirectly  owns at the time a majority of the
outstanding shares or other equity interest of every class of equity security of
such corporation, partnership, trust or other entity.

     FIFTH:  Whenever a  compromise  or  arrangement  is proposed  between  this
Corporation  and  its  creditors  or  any  class  of  them  an/or  between  this
Corporation  and its  stockholders  or any  classofthem,  any court of equitable
jurisdiction  within the Sstate of Delaware may, on the application in a summary
way of  this  Corporation  or any  creditor  or  stockholder  thereof  or on the
application of ay receiver or receivers appointed for this Corporation under the
provisios of Section 291 of Title 8 of the Delaware  Code or on the  application
of trustees in  dissolution  or of any receiver or receivers  appointed for this
Corporation under the provisions of Section 279 of Title 8 of the Delaware Code,
order  a  meeting  of  the  creditors  or  class  of  creditors,  and/or  of the
stockholders or class of stockholders,  of this Corporation, as the case may be,
to be summoned in such manner as the said court directs. If a majority in number
representing  three-fourths  in value of the  creditors  or class of  creditors,
and/or of the stockholders or class of stockholders, of this Corporation, as the
case may be, agree to any compromise or arrangement and to any reorganization of
this  Corporation as a consequence of such compromise or  arrangement,  the said
compromise or arrangement  and the said  reorganization  shall, if sanctioned by
the court to which the said  application  has been  made,  be binding on all the
creditors  or class of  creditors,  and/or on all the  stockholders  or class of
stockholders,  of  this  Corporation,  as the  case  may  be,  and  also on this
Corporation.

     SIXTH:  The  original  By-Laws  of  the  Corporation  were  adopted  by the
incorporator.  The Board of Directors  shall have the power to make,  alter,  or
repeal the By-Laws, and to adopt any new By-Law.

     SEVENTH:  To the fullest extent permitted by the General Corporation Law of
Delaware,  as the same exists or may  hereafter  be  amended,  a Director of the
Corporation   shall  not  be  personally   liable  to  the  Corporation  or  its
stockholders for monetary damages for breaches of fiduciary dutie as a director.
Notwithstanding the foregoing, a director shall be liable to the extent provided
by  appicable  law (1) for any breach of the  directors'  duty of loyalty to the
Corporation or its  stockholders,  (2) for acts or omissions not in a good faith
or which involve intentional misconduct or a knowing violation of law, (3) under
Section 174 of the General Corporation Law of the State of Delaware,  or (4) for
any transaction from which the director derived any improper  personal  benefit.
Neither  the  amendment  or  repeal of this  Article,  nor the  adoption  of any
provision of this  Certificate of Incorporation  inconsistent  with this Article
shall adversely  affect any right or protection of a director of the Corporation
existing at the time of such amendment, repeal or adoption.

<PAGE>


     EIGHTH:  The Corporation  shall, to the fullest extent permitted by Section
145 of the General Corporation Law of the State of Delaware,  as the same may be
amended and  supplemented,  or by any successor  thereto,  indemnify any and all
persons  whom it shall  have power to  indemnify  under  said  section  from and
against any and all of the expenses, liabilities or other matters referred to in
or covered by said  section.  The  Corporation  shall  advance  expenses  to the
fullest  extent  permitted by said section.  Such right to  indemnification  and
advancement  of  expenses  shall  continue as to a person who has ceased to be a
director officer, employee or agent and shall inure to the benefit of the heirs,
executors  and  administrators  of  such  a  person.  The   indemnification  and
advancement of expenses provided for herein shall not be deemed exclusive of any
other rights to which those seeking indemnificatinor advancement of expenses may
be entitled under any By-Law,  agreement,  vote of stockholders or disinterested
directors or otherwise.

     The  Third  Amended  and  Restated   Certificate  of  Incorporation  herein
certified  has been duly adopted in accordance  with the  provisions of Sections
228, 242 and 245 of the General Corporation Law of the State of Delaware."



<PAGE>





     IN WITNESS WHEREOF,  Ranch *1, Inc. has caused this corrected Third Amended
and  Restated  Certificate  of  Incorporation  to be signed and  attested by the
undersigned this 27th day of September, 1999.



                                          /S/ Sebastian Rametta
                                          -----------------------------------
                                          Sebastian Rametta,
                                          President and CEO




                           SECOND AMENDED AND RESTATED

                                     BY-LAWS

                                       OF

                         FRANCHISE CONCEPTS GROUP, INC.

                            (A Delaware corporation)

                                    ARTICLE I

                                  STOCKHOLDERS


1.   CERTIFICATES REPRESENTING STOCK.

     (a) Every  holder of stock in the  Corporation  shall be entitled to have a
certificate  signed by, or in the name of, the  Corporation  by the  Chairman or
Vice-Chairman  of the  Board of  Directors,  if any,  or by the  President  or a
Vice-President  and by the Treasurer or an Assistant  Treasurer or the Secretary
or an Assistant  Secretary of the Corporation  representing the number of shares
owned by such person in the Corporation. If such certificate is countersigned by
a transfer  agent other than the  Corporation  or its employee or by a registrar
other  than  the  Corporation  or  its  employee,  any  other  signature  on the
certificate  may be a  facsimile.  In  case  any  officer,  transfer  agent,  or
registrar  who has signed or whose  facsimile  signature  has been placed upon a
certificate  shall have ceased to be such officer,  transfer  agent or registrar
before such certificate is issued,  it may be issued by the Corporation with the
same effect as if such person were such officer,  transfer agent or registrar at
the date of issue.

     (b) Whenever the  Corporation  shall be  authorized  to issue more than one
class of stock or more than one series of any class of stock,  and  whenever the
Corporation  shall  issue any  shares of its stock as  partly  paid  stock,  the
certificates  representing  shares  of any such  class or  series or of any such
partly  paid stock  shall set forth  thereon the  statements  prescribed  by the
General  Corporation  Law. Any  restrictions  on the transfer or registration of
transfer  of any  shares  of  stock  of any  class  or  series  shall  be  noted
conspicuously on the certificate representing such shares.

     (c) The  Corporation  may issue a new  certificate of stock in place of any
certificate  theretofore  issued by it,  alleged  to have been  lost,  stolen or
destroyed,  and the Board of Directors may require the owner of any lost, stolen
or  destroyed  certificate,  or  such  person's  representative,   to  give  the
Corporation a bond  sufficient to indemnify  the  Corporation  against any claim
that may be made against it on account of the alleged loss, theft or destruction
of any such certificate or the issuance of any such new certificate.


<PAGE>



2.   FRACTIONAL SHARE INTERESTS.

     The  Corporation  may, but shall not be required  to, issue  fractions of a
share.

3.   STOCK TRANSFERS.

     Upon compliance with provisions restricting the transfer or registration of
transfer of shares of stock,  if any,  transfers or  registration of transfer of
shares of stock of the Corporation shall be made only on the stock ledger of the
Corporation  by the  registered  holder  thereof,  or by such person's  attorney
thereunto  authorized  by power of  attorney  duly  executed  and filed with the
Secretary of the  Corporation or with a transfer  agent or a registrar,  if any,
and on surrender of the  certificate  or  certificates  for such shares of stock
properly endorsed and the payment of all taxes due thereon.

4.   RECORD DATE FOR STOCKHOLDERS.

     (a) In order that the Corporation may determine the  stockholders  entitled
to  notice  of or to vote at any  meeting  of  stockholders  or any  adjournment
thereof,  the Board of Directors may fix a record date,  which record date shall
not precede the date upon which the resolution fixing the record date is adopted
by the Board of  Directors,  and which  record date shall not be more than sixty
nor less than ten days  before the date of such  meeting.  If no record date has
been  fixed  by  the  Board  of  Directors,  the  record  date  for  determining
stockholders entitled to notice of or to vote at a meeting of stockholders shall
be at the close of business on the day next preceding the day on which notice is
given,  or, if  notice  is  waived,  at the  close of  business  on the day next
preceding the day on which the meeting is held. A determination  of stockholders
of record  entitled to notice of or to vote at a meeting of  stockholders  shall
apply to any  adjournment  of the meeting;  provided,  however that the Board of
Directors may fix a new record date for the adjourned meeting.

     (b) In order that the Corporation may determine the  stockholders  entitled
to receive  payment of any  dividend or other  distribution  or allotment of any
rights or the  stockholders  entitled to  exercise  any rights in respect of any
change,  conversion or exchange of stock, or for the purpose of any other lawful
action,  the Board of Directors  may fix a record date,  which record date shall
not  precede  the date upon  which the  resolution  fixing  the  record  date is
adopted,  and which  record date shall be not more than sixty days prior to such
action.  If no record  date has been  fixed,  the  record  date for  determining
stockholders  for any such purpose  shall be at the close of business on the day
on which the Board of Directors adopts the resolution relating thereto.



                                      -2-
<PAGE>

5.   MEANING OF CERTAIN TERMS.

     As  used  herein  in  respect  of the  right  to  notice  of a  meeting  of
stockholders or a waiver thereof or to participate or vote thereat or to consent
or dissent in writing in lieu of a meeting, as the case may be, the term "share"
or  "shares"  or  "share  of stock" or  "shares  of stock" or  "stockholder"  or
"stockholders" refers to an outstanding share or shares of stock and to a holder
or holders of record of  outstanding  shares of stock  when the  Corporation  is
authorized  to issue only one class of shares of stock,  and said  reference  is
also intended to include any outstanding share or shares of stock and any holder
or holders of record of  outstanding  shares of stock of any class upon which or
upon whom the Certificate of  Incorporation  confers such rights where there are
two or more  classes or series of shares of stock or upon which or upon whom the
General Corporation Law confers such rights notwithstanding that the Certificate
of  Incorporation  may  provide  for more  than one class or series of shares of
stock,  one or more of which are  limited  or  denied  such  rights  thereunder;
provided, however that no such right shall vest in the event of an increase or a
decrease  in the  authorized  number  of  shares of stock of any class or series
which is otherwise  denied voting rights under the provisions of the Certificate
of  Incorporation,  including any preferred  stock which is denied voting rights
under the provisions of the  resolution or  resolutions  adopted by the Board of
Directors with respect to the issuance thereof.

6.   STOCKHOLDER MEETINGS.

     (a)  TIME.  The  annual  meeting  shall be held on the date and at the time
fixed, from time to time, by the Board of Directors.  A special meeting shall be
held on the date and at the time fixed by the Board of Directors.

     (b) PLACE.  Annual  meetings  and  special  meetings  shall be held at such
place,  within or without the State of Delaware,  as the Board of Directors may,
from time to time,  fix.  Whenever the Board of Directors shall fail to fix such
place, the meeting shall be held at the registered  office of the Corporation in
the State of Delaware.

     (c) CALL.  Annual  meetings  and special  meetings may be called by any two
members of the Board of  Directors,  by any officer  instructed  by the Board of
Directors  to call the  meeting or by holders of at least 25% in interest of the
then outstanding shares of Series A Convertible Preferred Stock, $.001 par value
(the "Series A Preferred Stock").

     (d) NOTICE OR WAIVER OF NOTICE.  Written  notice of all  meetings  shall be
given,  stating the place, date and hour of the meeting. The notice of an annual
meeting shall state that the meeting is called for the election of Directors and
for the  transaction  of other  business  which may  properly  come  before  the
meeting,  and  shall  (if any  other  action  which  could be taken at a special
meeting is to be taken at such  annual  meeting),  state  such  other  action or
actions as are known at the time of such notice. The notice of a special meeting
shall in all  instances  state the purpose or purposes  for which the meeting is
called.  If any action is proposed to be taken which  would,  if taken,  entitle
stockholders  to receive  payment for their  shares of stock,  the notice  shall
include a statement  of that  purpose and to that  effect.  Except as  otherwise
provided  by the  General  Corporation  Law, a copy of the notice of any meeting
shall be  given,  personally  or by mail,  not less  than ten days nor more than
sixty days before the date of the  meeting,  unless the lapse of the  prescribed
period of time shall have been waived,  and directed to each stockholder at such
person's address as it appears on the records of the Corporation. Notice by mail
shall be deemed to be given when deposited, with postage thereon prepaid, in the
United  States mail.  If a meeting is adjourned to another  time,  not more than
thirty  days  hence,  and/or to another  place,  and if an  announcement  of the
adjourned  time and place is made at the  meeting,  it shall not be necessary to
give  notice of the  adjourned  meeting  unless  the Board of  Directors,  after
adjournment,  fixes a new record date for the adjourned meeting. Notice need not
be given to any  stockholder  who submits a written  waiver of notice  before or
after  the  time  stated  therein.  Attendance  of  a  person  at a  meeting  of
stockholders  shall  constitute a waiver of notice of such meeting,  except when
the stockholder  attends a meeting for the express purpose of objecting,  at the
beginning of the meeting, to the transaction of any business because the meeting
is not lawfully  called or convened.  Neither the business to be transacted  at,
nor the purpose of, any regular or special meeting of the  stockholders  need be
specified in any written waiver of notice.


                                      -3-
<PAGE>


     (e) STOCKHOLDER  LIST.  There shall be prepared and made, at least ten days
before  every  meeting of  stockholders,  a complete  list of the  stockholders,
arranged in alphabetical  order, and showing the address of each stockholder and
the number of shares registered in the name of each stockholder. Such list shall
be open to the  examination of any  stockholder,  for any purpose germane to the
meeting, during ordinary business hours, for a period of at least ten days prior
to the  meeting  either at a place  within the city  where the  meeting is to be
held, which place shall be specified in the notice of the meeting,  or if not so
specified,  at the place where the meeting is to be held. The list shall also be
produced  and kept at the time and place of the  meeting  during  the whole time
thereof,  and may be  inspected  by any  stockholder  who is present.  The stock
ledger  shall be the only  evidence as to who are the  stockholders  entitled to
examine the stock ledger,  the list required by this section or the books of the
Corporation, or to vote at any meeting of stockholders.

     (f) CONDUCT OF MEETING. Meetings of the stockholders shall be presided over
by one of the  following  officers in the order of seniority  and if present and
acting:  the Chairman of the Board, if any, the  Vice-Chairman  of the Board, if
any, the President,  a Vice President,  a chairman for the meeting chosen by the
Board of  Directors  or, if none of the  foregoing  is in office and present and
acting,  by a chairman to be chosen by the  stockholders.  The  Secretary of the
Corporation or, in such person's absence, an Assistant  Secretary,  shall act as
secretary  of every  meeting,  but if neither  the  Secretary  nor an  Assistant
Secretary is present the chairman for the meeting  shall  appoint a secretary of
the meeting.

     (g) PROXY REPRESENTATION. Every stockholder may authorize another person or
persons  to act  for  such  stockholder  by  proxy  in all  matters  in  which a
stockholder  is  entitled  to  participate,  whether  by  waiving  notice of any
meeting,  voting or participating at a meeting, or expressing consent or dissent
without a  meeting.  Every  proxy must be signed by the  stockholder  or by such
person's  attorney-in-fact.  No proxy  shall be voted or acted upon after  three
years from its date  unless  such proxy  provides  for a longer  period.  A duly
executed proxy shall be irrevocable if it states that it is irrevocable and, if,
and only as long as, it is coupled with an interest sufficient in law to support
an irrevocable power. A proxy may be made irrevocable  regardless of whether the
interest  with  which it is  coupled is an  interest  in the stock  itself or an
interest in the Corporation generally.


                                      -4-
<PAGE>


     (h)  INSPECTORS  AND  JUDGES.  The Board of  Directors,  in  advance of any
meeting, may, but need not, appoint one or more inspectors of election or judges
of the  vote,  as the  case may be,  to act at the  meeting  or any  adjournment
thereof.  If an inspector or  inspectors or judge or judges are not appointed by
the Board of Directors,  the person  presiding at the meeting may, but need not,
appoint  one or more  inspectors  or  judges.  In  case  any  person  who may be
appointed  as an  inspector  or judge fails to appear or act, the vacancy may be
filled by appointment  made by the person presiding  thereat.  Each inspector or
judge, if any, before entering upon the discharge of such person's duties, shall
take and sign an oath  faithfully to execute the duties of inspector or judge at
such meeting with strict  impartiality and according to the best of his ability.
The inspectors or judges,  if any, shall determine the number of shares of stock
outstanding and the voting power of each, the shares of stock represented at the
meeting,  the  existence  of a quorum and the  validity  and effect of  proxies,
receive  votes,  ballots or consents,  hear and  determine  all  challenges  and
questions  arising  connection  with the right to vote,  count and  tabulate all
votes, ballots or consents,  determine the result, and do such other acts as are
proper to conduct the  election or vote with  fairness to all  stockholders.  On
request of the person  presiding at the meeting,  the inspector or inspectors or
judge or  judges,  if any,  shall  make a report in  writing  of any  challenge,
question  or  matter  determined  by  such  person  or  persons  and  execute  a
certificate of any fact so found.

     (i) QUORUM.  Except as the  General  Corporation  Law or these  By-Laws may
otherwise provide,  the holders of a majority of the outstanding shares of stock
entitled to vote shall  constitute a quorum at a meeting of stockholders for the
transaction of any business.  The  stockholders  present may adjourn the meeting
despite  the  absence of a quorum.  When a quorum is once  present to organize a
meeting, it is not broken by the subsequent withdrawal of any shareholders.

     (j) VOTING. Each stockholder  entitled to vote in accordance with the terms
of the Certificate of  Incorporation  and of these By-Laws,  or, with respect to
the issuance of preferred stock, in accordance with the terms of a resolution or
resolutions of the Board of Directors,  shall be entitled to one vote, in person
or by proxy, for each share of stock entitled to vote held by such  stockholder.
In the election of  Directors,  a plurality of the votes  present at the meeting
shall elect.  Any other action  shall be  authorized  by a majority of the votes
cast except where the Certificate of  Incorporation  or the General  Corporation
Law  prescribes a different  percentage  of vote and/or a different  exercise of
voting power.

     Voting by ballot  shall not be  required  for  corporate  action  except as
otherwise provided by the General Corporation Law.



                                      -5-
<PAGE>

7.   STOCKHOLDER ACTION WIHOUT MEETING.

     Any action  required to be taken,  or any action which may be taken, at any
annual or  special  meeting  of  stockholders,  may be taken  without a meeting,
without  prior  notice and without a vote,  if a consent or consents in writing,
setting  forth  the  action so taken,  shall be  signed  by the  holders  of the
outstanding stock having not less than the minimum number of votes that would be
necessary  to  authorize  or take such  action at a meeting  at which all shares
entitled to vote thereon were present and voted.  Prompt notice of the taking of
the corporate  action without a meeting by less than unanimous  written  consent
shall be given to those stockholders who have not consented in writing and shall
be  delivered  to the  Corporation  by  delivery  to its  registered  office  in
Delaware,  its  principal  place  of  business  or an  officer  or  agent of the
Corporation  having  custody of the book in which  proceedings  of  meetings  of
stockholders are recorded.  Delivery made to the Corporation's registered office
shall be by hand or by certified or registered mail, return receipt requested.

                                   ARTICLE II

                                    DIRECTORS

1.   FUNCTIONS AND DEFINITION.

     The  business and affairs of the  Corporation  shall be managed by or under
the  direction  of the board of  Directors  of the  Corporation.  The use of the
phrase "whole  Board"  herein refers to the total number of Directors  which the
Corporation would have if there were no vacancies.

2.   QUALIFICATIONS AND NUMBER

     A Director need not be a stockholder,  a citizen of the United States, or a
resident of the State of Delaware.  The initial Board of Directors shall consist
of two persons.  Thereafter the number of Directors constituting the whole Board
shall be at least one.  Subject to the foregoing  limitation  and except for the
first Board of  Directors,  such number may be fixed from time to time by action
of the  stockholders of the Board of Directors,  or, if the number is not fixed,
the number shall be three. The number of Directors may be increased or decreased
by action of the stockholders or of the Board of Directors.



                                      -6-
<PAGE>

3.   ELECTION AND TERM

     The first Board of  Directors,  unless the members  thereof shall have been
named in the Certificate of Incorporation,  shall be elected by the incorporator
or  incorporators  and shall  hold  office  until the first  annual  meeting  of
stockholders and until their successors have been elected and qualified or until
their earlier  resignation or removal.  Any Director may resign at any time upon
written notice to the Corporation.  Thereafter,  Directors who are elected at an
annual meeting of stockholders,  and Directors who are elected in the interim to
fill vacancies and newly created Directorships, shall hold office until the next
annual meeting of stockholders  and until their successors have been elected and
qualified or until their earlier  resignation or removal. In the interim between
annual meetings of stockholders  or of special  meetings of stockholders  called
for the  election of Directors  and/or for the removal of one or more  Directors
and for the  filling  of any  vacancies  in the  Board of  Directors,  including
vacancies  resulting  from the removal of Directors for cause or without  cause,
any vacancy in the Board of Directors may be filled by the vote of a majority of
the remaining  Directors then in office,  although less than a quorum, or by the
sole remaining Director.

4.   MEETINGS.

     (a) TIME.  Regular  meetings  shall be held at such time as the Board shall
fix. Special meetings may be called upon notice.

     (b) FIRST  MEETING.  The first  meeting of each newly  elected Board may be
held immediately after each annual meeting of the stockholders at the same place
at which the meeting is held,  and no notice of such meeting  shall be necessary
to call the meeting, provided a quorum shall be present. In the event such first
meeting is not so held immediately after the annual meeting of the stockholders,
it may be held at such time and place as shall be  specified in the notice given
as provided for special meetings of the Board of Directors,  or at such time and
place as shall be fixed by the consent in writing of all of the Directors.

     (c) PLACE. Meetings,  both regular and special, shall be held at such place
within or without the State of Delaware as shall be fixed by the Board.

     (d) CALL. No call shall be required for regular meetings for which the time
and place have been fixed. Special meetings may be called by or at the direction
of the Chairman of the Board,  if any, the  Vice-Chairman  of the Board, if any,
the President,  any two Directors or holders of at least 25 % in interest of the
then outstanding shares of Series A Preferred Stock.

     (e) NOTICE OR ACTUAL OR  CONSTRUCTIVE  WAIVER.  No notice shall be required
for regular meetings for which the time and place have been fixed. Written, oral
or any other  mode of notice  of the time and place  shall be given for  special
meetings at least twenty-four hours prior to the meeting; notice may be given by
telephone of telefax (in which case it is  effective  when given) or by mail (in
which case it is  effective  seventy-two  hours after  mailing by prepaid  first
class  mail).  The notice of any  meeting  need not  specify  the purpose of the
meeting.  Any requirement of furnishing a notice shall be waived by any Director
who  signs a  written  waiver of such  notice  before  or after the time  stated
therein.  Attendance of a Director at a meeting of the Board shall  constitute a
waiver of notice of such meeting, except when the Director attends a meeting for
the express  purpose of  objecting,  at the  beginning  of the  meeting,  to the
transaction  of any  business  because  the  meeting is not  lawfully  called or
convened.


                                      -7-
<PAGE>


     (f) QUORUM AND ACTION.  A majority of the whole  Board shall  constitute  a
quorum except when a vacancy or vacancies  prevents such  majority,  whereupon a
majority of the  Directors in office shall  constitute a quorum,  provided  that
such majority shall  constitute at least one-third (1/3) of the whole Board. Any
Director  may  participate  in a meeting  of the Board by means of a  conference
telephone or similar  communications  equipment by means of which all  Directors
participating  in the meeting can hear each other,  and such  participation in a
meeting of the Board  shall  constitute  presence in person at such  meeting.  A
majority  of the  Directors  present,  whether or not a quorum is  present,  may
adjourn  a meeting  to  another  time and  place.  Except  as  herein  otherwise
provided,  and except as otherwise provided by the General  Corporation Law, the
act of the Board shall be the act by vote of a majority of the Directors present
at a meeting,  a quorum being present.  The quorum and voting  provisions herein
stated shall not be construed as conflicting  with any provisions of the General
Corporation  Law and these By-Laws  which govern a meeting of Directors  held to
fill vacancies and newly created Directorships in the Board.

     (g)  CHAIRMAN OF THE  MEETING.  The  Chairman  of the Board,  if any and if
present and acting, shall preside at all meetings.  Otherwise, the Vice-Chairman
of the Board,  if any if present and acting,  or the  President,  if present and
acting, or any other Director chosen by the Board, shall preside.

5.   REMOVAL OF DIRECTORS.

     Any or all of the  Directors  may be removed for cause or without  cause by
the stockholders.

6.   COMMITTEES.

     The Board of Directors may, by resolution passed by a majority of the whole
Board,  designate one or more  committees,  each  committee to consist of one or
more of the  Directors  of  Corporation.  The  Board may  designate  one or more
Directors as alternate  members of any committee,  who may replace any absent or
disqualified member at any meeting of the committee.  Any such committee, to the
extent provided in the resolution of the Board,  shall have and may exercise the
powers of the Board of Directors in the  management of that business and affairs
of the Corporation,  and may authorize the seal of the Corporation to be affixed
to all papers  which may require it. In the absence or  disqualification  of any
member of any such committee or committees,  the members  thereof present at any
meeting and not  disqualified  from  voting,  whether or not they  constitute  a
quorum, may unanimously  appoint another member of the Board of Directors to act
at the meeting in the place of any such absent or disqualified member.


                                      -8-
<PAGE>


7.   ACTION IN WRITING.

     Any action required or permitted to be taken at any meeting of the Board of
Directors or any committee thereof may be taken without a meeting if all members
of the Board or committee,  as the case may be, consent thereto in writing,  and
the writing or writings are filed with the minutes of  proceedings  of the Board
or committee.

                                   ARTICLE III

                                    OFFICERS

1.   EXECUTIVE OFFICERS.

     The Board of  Directors  may elect or  appoint a  Chairman  of the Board of
Directors,  a President,  one or more Vice Presidents  (which may be denominated
with  additional  descriptive  title),  a  Secretary,   one  or  more  Assistant
Secretaries,  a  Treasurer,  one or more  Assistant  Treasurers  and such  other
officers  as it may  determine.  Any number of  offices  may be held by the same
person.

2.   TERM OF OFFICE: REMOVAL.

     Unless  otherwise  provided in the  resolution of election or  appointment,
each  officer  shall hold  office  until the  meeting of the Board of  Directors
following  the next  annual  meeting of  stockholders  and until such  officer's
successor  has been elected and  qualified or until the earlier  resignation  or
removal of such officer. The Board of Directors may remove any officer for cause
or without cause.

3.   AUTHORITY AND DUTIES.

     All officers,  as between  themselves and the Corporation,  shall have such
authority and perform such duties in the management of the Corporation as may be
provided in these  By-Laws,  or, to the extent not so provided,  by the Board of
Directors.



                                      -9-
<PAGE>

4.   THE CHAIRMAN OF THE BOARD OF DIRECTORS.

     The  Chairman  of the Board of  Directors,  if present  and  acting,  shall
preside at all meetings of the Board of Directors,  otherwise, the President, if
present,  shall  preside,  or if the  President  does not so preside,  any other
Director  chosen  by the  Board  shall  preside.  The  Chairman  of the Board of
Directors  and the Vice  Chairman of the Board of Directors  shall not be deemed
officers  of the  Corporation  solely by virtue  of being the  Chairman  or Vice
Chairman, as the case may be.

5.   THE PRESIDENT.

     The President shall be the chief executive officer of the Corporation.

6.   VICE PRESIDENTS.

     Any  Vice  President  that may  have  been  appointed,  in the  absence  or
disability of the President, shall perform the duties and exercise the powers of
the  President,  in the order of their  seniority,  and shall perform such other
duties as the Board of Directors shall prescribe.

7.   THE SECRETARY.

     The Secretary  shall keep in safe custody the seal of the  Corporation  and
affix it to any instrument when authorized by the Board of Directors,  and shall
perform such other duties as may be proscribed  by the Board of  Directors.  The
Secretary (or in such officer's absence, an Assistant Secretary,  but if neither
is present  another person  selected by the Chairman for the meeting) shall have
the duty to record the  proceedings  of the  meetings  of the  stockholders  and
Directors in a book to be kept for that purpose.

8.   THE TREASURER.

     The Treasurer shall have the care and custody of the corporate  funds,  and
other valuable effects,  including securities,  and shall keep full and accurate
accounts of receipts and disbursements in books belonging to the Corporation and
shall  deposit  all  moneys  and other  valuable  effects in the name and to the
credit of the Corporation in such depositories as may be designated by the Board
of Directors.  The Treasurer  shall disburse the funds of the Corporation as may
be ordered by the Board,  taking  proper  vouchers for such  disbursements,  and
shall render to the  President  and  Directors,  at the regular  meetings of the
Board,  or  whenever  they may  require  it, an account of all  transactions  as
Treasurer and of the financial condition of the Corporation.  If required by the
Board of  Directors,  the Treasurer  shall give the  Corporation a bond for such
term,  in sum and with such surety or sureties as shall be  satisfactory  to the

                                      -10-
<PAGE>

Board for the  faithful  performance  of the  duties of such  office and for the
restoration to the  Corporation,  in case of such person's  death,  resignation,
retirement or removal from office,  of all books,  papers,  vouchers,  money and
other  property  of  whatever  kind in such  person's  possession  or under such
person's control belonging to the Corporation.


                                   ARTICLE IV

                                 CORPORATE SEAL
                                       AND
                                 CORPORATE BOOKS

     The  corporate  seal shall be in such form as the Board of Directors  shall
prescribe.  The books of the Corporation may be kept within or without the State
of Delaware, at such place or places as the Board of Directors may, from time to
time, determine.

                                    ARTICLE V

                                   FISCAL YEAR

     The fiscal year of the Corporation  shall be fixed, and shall be subject to
change, by the Board of Directors.

                                   ARTICLE VI

                                    INDEMNITY

     (a) Any  person who was or is a party or  threatened  to be made a party to
any threatened,  pending or completed action, suit or proceeding, whether civil,
criminal,  administrative  or  investigative  (other than an action by or in the
right of the  Corporation)  by  reason  of the  fact  that he or she is or was a
Director,  officer, employee or agent of the Corporation or is or was serving at
the  request of the  Corporation  as a director,  officer,  employee or agent of
another  corporation,  partnership,  joint  venture,  trust or other  enterprise
(including  employee  benefit plans)  (hereinafter  an  "indemnitee"),  shall be
indemnified  and  held  harmless  by  the  Corporation  to  the  fullest  extent
authorized by the General  Corporation  Law, as the same exists or may hereafter
be amended (but, in the case of any such amendment, only to the extent that such
amendment  permits  the  Corporation  to provide  broader  indemnification  than
permitted  prior  thereto),   against  expenses  (including   attorneys'  fees),
judgments, fines and amounts paid in settlement actually and reasonably incurred
by such  indemnitee in connection with such action,  suit or proceeding,  if the
indemnitee acted in good faith and in a manner he or she reasonably  believed to
be in or not opposed to the best interests of the Corporation,  and with respect
to any criminal  action or proceeding,  had no reasonable  cause to believe such
conduct was unlawful.


                                      -11-
<PAGE>

The  termination  of the  proceeding,  whether by judgment,  order,  settlement,
conviction or upon a plea of nolo  contendere or its  equivalent,  shall not, of
itself,  create a presumption that the person did not act in good faith and in a
manner which he or she  reasonably  believed to be in or not opposed to the best
interests  of the  Corporation  and,  with  respect  to any  criminal  action or
proceeding, had reasonable cause to believe such conduct was unlawful.

     (b) Any person who was or is a party or is threatened to be made a party to
any  threatened  pending or  completed  action or suit by or in the right of the
Corporation  to procure a judgment in its favor by reason of the fact that he or
she is or was a Director,  officer, employee or agent of the Corporation,  or is
or was  serving  at the  request  of the  Corporation  as a  director,  officer,
employee or agent of another corporation,  partnership,  joint venture, trust or
other  enterprise  (including  employee  benefit plans) shall be indemnified and
held harmless by the Corporation to the fullest extent authorized by the General
Corporation  Law, as the same exists or may  hereafter be amended  (but,  in the
case of any such amendment,  only to the extent that such amendment  permits the
Corporation to provide  broader  indemnification  than permitted prior thereto),
against expenses (including attorneys' fees) actually and reasonably incurred by
him or her in  connection  with the defense or settlement of such action or suit
if he or she acted in good faith and in a manner he or she  reasonably  believed
to be in or not opposed to the best interests of the Corporation and except that
no indemnification  shall be made in respect of any claim, issue or matter as to
which such  person  shall  have been  adjudged  to be liable to the  Corporation
unless  and only to the  extent  that the court in which such suit or action was
brought,  shall determine,  upon application,  that, despite the adjudication of
liability  but in view of all the  circumstances  of the  case,  such  person is
fairly and  reasonably  entitled to indemnity for such expenses which such court
shall deem proper.

     (c) All reasonable  expenses  incurred by or on behalf of the indemnitee in
connection  with  any  suit,  action  or  proceeding,  may  be  advanced  to the
indemnitee by the Corporation.

     (d) The rights to indemnification  and to advancement of expenses conferred
in this  article  shall not be exclusive of any other right which any person may
have or hereafter acquire under any statute, the Certificate of incorporation, a
By-law of the  Corporation,  agreement,  vote of stockholders  or  disinterested
Directors or otherwise.

     (e) The  indemnification  and  advancement  of  expenses  provided  by this
article shall continue as to a person who has ceased to be a Director,  officer,
employee  or agent and shall inure to the  benefit of the heirs,  executors  and
administrators of such person.


                                      -12-


                           CERTIFICATE OF DESIGNATION
                                       OF
                      SERIES B CONVERTIBLE PREFERRED STOCK
                           (Par Value $.001 Per Share)


                                       OF


                                 RANCH *1, INC.

     The undersigned  DOES HEREBY CERTIFY that following  resolution was adopted
by the  Board  of  Directors  (the  "Board")  of  Ranch  *1,  Inc.,  a  Delaware
corporation (the "Company"),  by unanimous written consent of all members of the
Board dated as of July 30, 1999 in accordance with Section 141(f) of the General
Corporation Law of the State of Delaware:

     RESOLVED,  that  pursuant  to the  authority  conferred  upon the  Board by
Section 151 of the General  Corporation Law of the State of Delaware and Article
4 of the Amended and Restated  Certificate of  Incorporation of the Company (the
"Certificate of Incorporation"), one series of the class of authorized preferred
stock of the Company,  $.001 par value and $2.50 liquidation value per share, is
hereby  created and that the  designations,  powers,  preferences  and relative,
participating,  optional or other  special  rights of the shares of such series,
and qualifications,  limitations and restrictions  thereof,  are hereby fixed as
follows:

     1. Number of Shares and Designation. Five Hundred Thousand (500,000) shares
of preferred stock of the Company,  $.001 par value and $2.50  liquidation value
per share, are hereby  constituted as a series of preferred stock of the Company
designated  as Series B  Convertible  Preferred  Stock (the  "Series B Preferred
Stock").

     2.  Dividends.  No  dividends  shall  be  payable,  whether  in  cash or in
property, with respect to the Series B Preferred Stock.

     3.  Liquidation  Preference.  The  Board of  Directors  of the  Company  is
expressly empowered to authorize,  create and issue one or more series of Senior
Securities of the Company,  including  series of preferred stock (whether or not
convertible into shares of common stock,  $.001 par value per share (the "Common
Stock") of the  Company)  which  shall be senior as  dividends  and  liquidation
preferences and privileges to the Series B Preferred Stock.

     Subject  at  all  times  to  the  priority  rights  of  holders  of  Senior
Securities,  in the event of any  liquidation,  dissolution or winding-up of the
Company, either voluntary or involuntary,  the holders of shares of the Series B
Preferred Stock shall be entitled to receive,  prior to and in preference to any
distribution  of any of the assets of the  Company to the  holders of the Common
Stock or any other  class of  capital  stock of the  Company  ranking  junior in
priority with respect to distributions on liquidation, dissolution or winding up
to the Series B Preferred  Stock,  two dollars and fifty cents ($2.50) per share
(subject to  adjustment as provided in Section 4 hereof),  for each  outstanding
share of Series B Preferred Stock (the "Series B Liquidation  Preference").  If,
upon the  occurrence  of such an event,  the assets  and funds thus  distributed
among the  holders of the Series B  Preferred  Stock  shall be  insufficient  to
permit the payment to such holders of the full aforesaid  preferential  amounts,
then  the  entire  assets  and  funds  of  the  Company  legally  available  for
distribution  shall be  distributed  among the holders of the Series B Preferred
Stock in  proportion  to the  preferential  amount each such holder is otherwise
entitled to receive in respect of such shares.


<PAGE>


     For purposes of this Section 3, a liquidation, dissolution or winding-up of
the  Company  shall be  deemed  to be  occasioned  by,  or to  include,  (A) the
acquisition  of the  Company by another  entity by means of any  transaction  or
series   of   related   transactions   (including,   without   limitation,   any
reorganization,  merger or  consolidation,  but  excluding  any merger  effected
exclusively  for the purpose of changing  the  domicile of the Company) in which
outstanding  shares  of the  Company  are  exchanged  for  securities  or  other
consideration issued, or caused to be issued by the acquiring corporation or its
subsidiary, or (B) a sale, lease, exchange or other transfer (in one transaction
or a series of transactions)  of all or  substantially  all of the assets of the
Company,  unless,  in  each  case,  the  Company's  stockholders  of  record  as
constituted  immediately  prior to such  acquisition  or sale will,  immediately
after such acquisition or sale (by virtue of securities  issued as consideration
for the Company's  acquisition  or sale or  otherwise)  hold at least 50% of the
voting power of the surviving or acquiring entity.

     Whenever the  distribution  provided for in this Section 3 shall be payable
in property other than cash, the value of such property shall be the fair market
value  thereof as  determined  in good faith by not less than a majority  of the
directors then serving on the Board.

     4.  Conversion.  The  holder of the  Series B  Preferred  Stock  shall have
conversion rights as follows (the "Conversion Rights"):

     (a) Automatic  Conversion.  Unless earlier converted and in accordance with
the procedures and subject to the terms and conditions set forth in this Section
4, all the outstanding  shares of Series B Preferred  Stock shall  automatically
convert,  without  any  further  action by the  Company or by the holders of the
Series B  Preferred  Stock,  into  shares  of  Common  Stock  on the  date  (the
"Automatic Conversion Date") that a registration statement registering shares of
Common Stock of the Company is declared effective by the Securities and Exchange
Commission (the "Initial Public  Offering") under the Securities Act of 1933, as
amended (the "Securities Act").

     (b) Optional  Conversion;  Mechanics of Conversion.  Any holder of Series B
Preferred Stock may elect at any time prior to the Automatic  Conversion Date to
convert  all or any part of his or its Series B  Preferred  Stock into shares of
Common Stock at the "Optional Conversion Price" set forth below. Any such holder
of Series B Preferred Stock who wishes to convert the same into shares of Common
Stock  pursuant  to  this  paragraph  (b)  of  Section  4,  must  surrender  the
certificate  therefor, at the office of the Corporation or of any transfer agent
for such stock,  and give written notice to, the Corporation at such office that
he elects to  convert  the  same.  Such  notice  shall  not be  required  if the
conversion is automatic  under  paragraph (a) of this Section 4. The Corporation
shall,  as soon as  practicable  thereafter,  issue to such  holder  of Series B
Preferred Stock, a certificate for the number of shares of Common Stock to which
he or she shall be entitled as  aforesaid.  Such  conversion  shall be deemed to
have been made upon the surrender of the  certificate for the shares of Series B
Preferred  Stock to be converted,  and the person entitled to receive the shares
of Common Stock issuable upon such conversion  shall be treated for all purposes
as the record  holder of such shares of Common Stock at and after such time.  In
the event that the conversion is automatic  under  paragraph (a) of this Section
4, no later than one  business  day after the  Automatic  Conversion  Date,  the
Company  shall  deliver or cause to be  delivered a notice to each holder of the
Series B Preferred  Stock (i) stating that the Series B Preferred Stock has been
converted;  (ii)  setting  forth the number of full shares of Common Stock to be
issued due to such  conversion as determined in accordance  with this Section 4;
(iii)  informing  the holder of the address of the Company or agent to which the
holder may deliver its Series B Preferred  Stock  certificate  in exchange for a
Common  Stock  certificate  representing  the  number of shares  into which such
holder's Series B Preferred Stock has been converted.


                                       2
<PAGE>


     (c) Automatic  Conversion  Price. Each share of Series B Preferred Stock to
be  converted  under  paragraph  (b) of  this  Section  4,  shall  be  initially
convertible  into the  number of fully paid and  nonassessable  shares of Common
Stock  determined by dividing two dollars and fifty cents ($2.50),  the original
price paid for each share of Series B Preferred  Stock (the  "Original  Purchase
Price"),  by a price (the "Automatic  Conversion  Price") equal to the lesser of
(i) $2.50 (the "Optional Conversion Price"), and (ii) 70% of the price per share
of the Common Stock in the Initial Public Offering.

     (d) Adjustments to Conversion Price. If the Corporation at any time or from
time to time while shares of Series B Preferred Stock are issued and outstanding
shall declare or pay,  without  consideration,  any dividend on the Common Stock
payable in Common Stock, or shall effect a subdivision of the outstanding shares
of Common Stock into a greater number of shares of Common Stock (by stock split,
reclassification  or otherwise  than by payment of a dividend in Common Stock or
in any right to acquire Common Stock),  or if the  outstanding  shares of Common
Stock shall be combined or consolidated,  by reclassification or otherwise, into
a lesser number of shares of Common Stock,  then the Optional  Conversion  Price
and the  Automatic  Conversion  Price  for  Series B  Preferred  Stock in effect
immediately before such event shall, concurrently with the effectiveness of such
event,  be  proportionately  decreased  or  increased,  as  appropriate.  If the
Corporation  shall declare or pay,  without  consideration,  any dividend on the
Common Stock payable in any right to acquire Common Stock for no  consideration,
then the Corporation  shall be deemed to have made a dividend  payable in Common
Stock in an amount of shares equal to the maximum number of shares issuable upon
exercise of such rights to acquire Common Stock.

     (e)  Adjustments for  Reclassification  and  Reorganization.  If the Common
Stock issuable upon  conversion of the Series B Preferred Stock shall be changed
into the same or a  different  number of shares of any other class or classes of
stock, whether by capital  reorganization,  reclassification or otherwise (other
than a subdivision  or  combination  of shares  provided for in paragraph (d) of
this Section 4), the Conversion  Price then in effect shall,  concurrently  with
the effectiveness of such reorganization or reclassification, be proportionately
adjusted so that the Series B Preferred Stock shall be convertible into, in lieu
of the number of shares of Common Stock which the holders would  otherwise  have
been  entitled to receive,  a number of shares of such other class or classes of
stock  equivalent  to the number of shares of Common  Stock that would have been
subject to receipt by the  holders  upon  conversion  of the Series B  Preferred
Stock immediately before that change.



                                       3
<PAGE>

     (f)  No  Impairment.   The  Corporation  will  not,  by  amendment  of  its
Certificate of Incorporation or through any reorganization,  transfer of assets,
consolidation,  merger, dissolution, issuance or sale of securities or any other
voluntary action, avoid or seek to avoid the observance or performance of any of
the terms to be observed or performed hereunder by the Corporation,  but will at
all times in good faith assist in the carrying out of all of the  provisions  of
this  Section 4 and in the  taking of all such  action  as may be  necessary  or
appropriate  in order to protect  the  Conversion  Rights of the  holders of the
Series B Preferred  Stock against  impairment.  The provisions of this paragraph
(f) may be waived by the affirmative  vote of the holders of at least a majority
of the then outstanding  shares of Series B Preferred Stock voting together as a
single  class and taken in advance of any action that would  conflict  with this
paragraph (f).

     (g)  Notice of  Adjustments.  Upon the  occurrence  of each  adjustment  or
readjustment of any Conversion Price pursuant to this Section 4, the Corporation
at its expense  shall  promptly  compute  such  adjustment  or  readjustment  in
accordance  with the terms  hereof and  prepare  and  furnish to each  holder of
Series B Preferred  Stock a notice setting forth such adjustment or readjustment
and showing in detail the facts upon which such  adjustment or  readjustment  is
based.

     (h) Notice of Record Date.  If the  Corporation  shall propose at any time:
(i) to declare any dividend or  distribution  upon its Common Stock,  whether in
cash,  property,  stock or other securities,  other than a regular cash dividend
out of earnings or earned  surplus or a dividend as to which  adjustment  of the
Conversion  Price will be made under  paragraph  (d) of this  Section 4; (ii) to
offer for  subscription  pro rata to the  holders  of any class or series of its
stock any  additional  shares  of stock of any class or series or other  rights;
(iii) to effect any  reclassification  or  recapitalization  of its common stock
outstanding  involving  a change in the Common  Stock other than one as to which
adjustments  of the  Conversion  Price will be made under  paragraph (d) of this
Section 4; or (iv) to merge or consolidate  with or into any other  corporation,
or sell all or  substantially  all of its assets,  or to liquidate,  dissolve or
wind up then, in connection with such event,  the Corporation  shall send to the
holders of the Series B Preferred Stock:

     (1) at least ten (10)  days'  prior  written  notice of the date on which a
record shall be taken for such dividend,  distribution  or  subscription  rights
(and  specifying the date on which the holders of Common Stock shall be entitled
thereto) or for  determining  rights to vote,  if any, in respect of the matters
referred to in clauses (iii) and (iv) above; and

     (2) in the case of the matters referred to in clauses (iii) and (iv) above,
at least ten (10)  days'  prior  written  notice of the date when the same shall
take place (and  specifying  the date on which the holders of Common Stock shall
be entitled to exchange  their Common  stock for  securities  or other  property
(deliverable upon the occurrence of such event).

     (i)  Issue  Taxes.  The  Corporation  shall pay any and all issue and other
taxes  that may be payable  in  respect  of any issue or  delivery  of shares of
Common  Stock  on  conversion  of  Series B  Preferred  Stock  pursuant  hereto;
provided,  however,  that the  Corporation  shall  not be  obligated  to pay any
transfer taxes resulting from any transfer requested by any holder in connection
with any such conversion.


                                       4
<PAGE>


     (j) No Fractional  Shares.  No  fractional  shares shall be issued upon the
conversion  of any share or  shares of the  Series B  Preferred  Stock,  and the
number of shares of Common Stock to be issued shall be rounded up to the nearest
whole share.  Whether or not fractional shares are issuable upon such conversion
shall be  determined  on the  basis of the  total  number  of shares of Series B
Preferred  Stock the holder is at the time  converting into the Common Stock and
the number of shares of Common Stock issuable upon such aggregate conversion.

     (k) Reservation of Stock Issuable Upon Conversion. The Company shall at all
times reserve and keep available out of its  authorized  but unissued  shares of
the Common  Stock,  solely for the purpose of effecting  the  conversion  of the
shares of the Series B Preferred Stock,  such number of its shares of the Common
Stock as shall from time to time be sufficient  to effect the  conversion of all
outstanding shares of the Series B Preferred Stock. If at any time the number of
authorized  but unissued  shares of the Common Stock shall not be  sufficient to
effect the conversion of all then  outstanding  shares of the Series B Preferred
Stock,  in addition to such other  remedies as shall be available to the holders
of the Series B Preferred  Stock, the Company will take such corporate action as
may, in the opinion of its counsel,  be necessary to increase its authorized but
unissued  shares  of the  Common  Stock to such  number  of  shares  as shall be
sufficient for such purposes,  including,  without limitation,  engaging in best
efforts to obtain the requisite  stockholder approval of any necessary amendment
to these provisions.

     (l) Notices.  Any notice required by the provisions of this Section 4 to be
given to the holders of shares of Series B Preferred Stock shall be deemed given
if deposited in the United States mail,  postage prepaid,  and addressed to each
holder of record at his address appearing on the books of the Corporation.

     5. Voting Rights. Each holder of shares of Series B Preferred Stock will be
entitled  to the number of votes  equal to the number of shares of Common  Stock
into which such holder's  shares of Series B Preferred  Stock could be converted
at the  Optional  Conversion  Price at the time of the vote,  will  have  voting
rights  equal to the  voting  rights of such  number  of shares of Common  Stock
voting together with the Common Stock as a single class on all matters submitted
to the  holders  of  Common  Stock  and  shall  be  entitled  to  notice  of any
stockholders'  meeting.  Any fractional  voting rights  resulting from the above
formula  (after  aggregating  all shares of Common  Stock  into which  shares of
Series  B  Preferred  Stock  held by a  single  holder  are  converted)  will be
disregarded.

     6. Restrictions and Limitations.

     (a) Shares of Series B  Preferred  Stock  acquired  by the  Corporation  by
reason of purchase,  conversion,  redemption  or otherwise  shall be retired and
shall become  authorized but unissued shares of Series B Preferred Stock,  which
may be reissued as part of a new series of  Preferred  Stock  hereafter  created
under Article Fourth of the Certificate of Incorporation.



                                       5
<PAGE>

     (b) So long as shares of Series B Preferred Stock remain  outstanding,  the
Corporation shall not, without the affirmative vote of the holders of at least a
majority  of the then  outstanding  shares of Series B  Preferred  Stock  voting
together as a separate class, amend the terms of this Resolution. The holders of
the outstanding shares of the Series B Preferred Stock shall be entitled to vote
as  a  separate  class  upon  a  proposed   amendment  of  the   Certificate  of
Incorporation if the amendment would alter or change the powers,  preferences or
special  rights of the shares of Series B  Preferred  Stock so as to affect them
adversely.


                                       6
<PAGE>

     IN WITNESS  WHEREOF,  the Company's  Board of Directors has authorized this
Certificate  of  Designation  to be executed on its behalf by the Company's duly
authorized officer on this 26th day of August 1999.



                                      RANCH *1, INC.



                                      By: /s/ Sebastian Rametta
                                          -------------------------------------
                                          Sebastian Rametta,
                                          President and Chief Executive Officer

                                       7


                                 SECOND AMENDED

                           CERTIFICATE OF DESIGNATION
                                       OF
                    SERIES C 15% CONVERTIBLE PREFERRED STOCK
                           (Par Value $.001 Per Share)


                                       OF


                                 RANCH *1, INC.

     The undersigned  DOES HEREBY CERTIFY that following  resolution was adopted
by the  Board  of  Directors  (the  "Board")  of  Ranch  *1,  Inc.,  a  Delaware
corporation (the "Company"),  by unanimous written consent of all members of the
Board dated as of September  9, 1999 in  accordance  with Section  141(f) of the
General Corporation Law of the State of Delaware:

     RESOLVED,  that  pursuant  to the  authority  conferred  upon the  Board by
Section 151 of the General  Corporation Law of the State of Delaware and Article
4 of the Amended and Restated  Certificate of  Incorporation of the Company (the
"Certificate of  Incorporation"),  the certificate of designation  which created
the Company's Series C 8% Convertible Preferred Stock, with a par value of $.001
per share and a liquidation value of $50,000 per share, as filed with the Office
of the Secretary of State of the State of Delaware on August 27, 1999, is hereby
amended,   and  that  the  designations,   powers,   preferences  and  relative,
participating,  optional or other  special  rights of the shares of such series,
and qualifications,  limitations and restrictions  thereof,  are hereby fixed as
follows:

     1. Number of Shares and Designation.  One Hundred and Fifty (150) shares of
preferred  stock,  $.001 par value,  of the Company are hereby  constituted as a
series of preferred  stock of the Company  designated as Series C 15% Cumulative
Convertible Preferred Stock (the "Series C Preferred Stock").

     2. Dividends. The holders of the Series C Preferred Stock shall be entitled
to receive if, when and declared by the Board of Directors, out of funds legally
available therefor, cumulative dividends payable in cash or in additional shares
of Series C Preferred  Stock,  at the Company's  election at the rate of 15% per
annum.  The  dividend  is  payable  semi-annually  on  December  31 (or the next
business days  thereafter)  and June 30 (or the next business days  thereafter),
commencing  on  December  31,  1999.  Dividends  shall be paid to the holders of
record as of a date,  as may be fixed by the Board,  not more than  thirty  (30)
days prior to the dividend  payment date. If no such date is fixed by the Board,
dividends  shall be paid to the holders of record on December  15th (or the next
business day thereafter)  and June 15th (or the next business days  thereafter),
preceding each dividend payment date. Dividends accrue from the first day of the
semi-annual period in which such dividend may be payable, except with respect to
the first semi-annual dividend,  which shall accrue from the date of issuance of
the shares of the Series C  Preferred  Stock (the  "Original  Issue  Date").  No
dividends may be paid on any shares of capital stock ranking  junior in priority
with respect to dividends to the Series C Preferred  Stock,  including,  without
limitation (a) the Company's 8% Series A convertible  preferred stock, par value
$.001 and liquidation value $2.50 per share (the "Series A Preferred Stock") and
(b) the Company's 8% Series B convertible  preferred  stock, par value $.001 and
liquidation value $2.50 per share (the "Series B Preferred  Stock"),  unless and
until all  declared but unpaid  dividends  on the Series C Preferred  Stock have
been paid in full, including, without limitation, the dividend set forth above.

<PAGE>


     3. Liquidation Preference. In the event of any liquidation,  dissolution or
winding-up  of the  Company,  either  voluntary or  involuntary,  the holders of
shares of the Series C Preferred Stock shall be entitled to receive prior and in
preference  to any  distribution  of any of the  assets  of the  Company  to the
holders  of shares of the  common  stock of the  Company,  $.001 par value  (the
"Common  Stock") or any other class of capital stock of the Company  (including,
without  limitation,  the Series A  Preferred  Stock and the Series B  Preferred
Stock),  fifty  thousand  dollars  ($50,000) per share (subject to adjustment as
provided in Section 4 hereof),  plus any accrued but unpaid dividends,  for each
outstanding  share of  Series C  Preferred  Stock  (the  "Series  C  Liquidation
Preference").  If, upon the  occurrence  of such an event,  the assets and funds
thus  distributed  among the  holders of the Series C  Preferred  Stock shall be
insufficient  to  permit  the  payment  to such  holders  of the full  aforesaid
preferential  amounts,  then the entire assets and funds of the Company  legally
available for distribution  shall be distributed among the holders of the Series
C Preferred Stock in proportion to the  preferential  amount each such holder is
otherwise entitled to receive in respect of such shares.

     For purposes of this Section 3, a liquidation, dissolution or winding-up of
the  Company  shall  be  deemed  to be  occasioned  by,  or to  include  (i) any
consolidation  or merger of the Company,  other than any merger or consolidation
resulting  in the holders of the capital  stock of the Company  entitled to vote
for the  election of  directors  holding a majority of the capital  stock of the
surviving or resulting  entity  entitled to vote for the election of  directors,
(ii) any person or entity (including  affiliates thereof) becoming the holder of
a majority of the  outstanding  capital  stock of the Company,  or (iii) a sale,
lease,   exchange  or  other  transfer  (in  one  transaction  or  a  series  of
transactions) of all or  substantially  all of the assets of the Company and its
consolidated  subsidiaries,  unless, in each case, the Company's stockholders of
record  as  constituted  immediately  prior to such  acquisition  or sale  will,
immediately  after such  acquisition or sale (by virtue of securities  issued as
consideration for the Company's  acquisition or sale or otherwise) hold at least
50% of the  voting  power  of the  surviving  or  acquiring  entity.  Any of the
transactions set forth above is hereinafter referred to as a "Sale of Control."

     Whenever the  distribution  provided for in this Section 3 shall be payable
in property other than cash, the value of such property shall be the fair market
value  thereof as  determined  in good faith by not less than a majority  of the
directors then serving on the Board.

     4.  Conversion.  The  holder of the  Series C  Preferred  Stock  shall have
conversion rights as follows (the "Conversion Rights"):

     (a) Automatic  Conversion.  Unless earlier converted and in accordance with
the procedures and subject to the terms and conditions set forth in this Section
4, all the outstanding


                                       2
<PAGE>

shares of Series C Preferred Stock shall automatically convert at the "Automatic
Conversion  Price" (set forth below in paragraph (c) of this Section 4), without
any  further  action by the  Company or by the holders of the Series C Preferred
Stock, into shares of Common Stock on the date (the "Automatic Conversion Date")
that a registration  statement registering shares of Common Stock of the Company
is declared  effective by the Securities and Exchange  Commission  (the "Initial
Public  Offering") under the Securities Act of 1933, as amended (the "Securities
Act").

     (b) Optional Conversion;  Mechanics of Conversion.  If at any time prior to
the Automatic  Conversion Date, there is a Sale of Control of the Company,  then
any holder of Series C  Preferred  Stock may elect to convert  all of his or its
Series C Preferred Stock into shares of Common Stock at the "Optional Conversion
Price" set forth below in  paragraph  (c) of this  Section 4. Any such holder of
Series C  Preferred  Stock who wishes to convert  the same into shares of Common
Stock  pursuant  to  this  paragraph  (b)  of  Section  4,  must  surrender  the
certificate  therefor, at the office of the Corporation or of any transfer agent
for such stock,  and give written notice to, the Corporation at such office that
he elects to  convert  the  same.  Such  notice  shall  not be  required  if the
conversion is automatic  under  paragraph (a) of this Section 4. The Corporation
shall,  as soon as  practicable  thereafter,  issue to such  holder  of Series C
Preferred Stock, a certificate for the number of shares of Common Stock to which
he or she shall be entitled as  aforesaid.  Such  conversion  shall be deemed to
have been made upon the surrender of the  certificate for the shares of Series C
Preferred  Stock to be converted,  and the person entitled to receive the shares
of Common Stock issuable upon such conversion  shall be treated for all purposes
as the record  holder of such shares of Common Stock at and after such time.  In
the event that the conversion is automatic  under  paragraph (a) of this Section
4, no later than one  business  day after the  Automatic  Conversion  Date,  the
Company  shall  deliver or cause to be  delivered a notice to each holder of the
Series C Preferred  Stock (i) stating that the Series C Preferred Stock has been
converted;  (ii)  setting  forth the number of full shares of Common Stock to be
issued due to such  conversion as determined in accordance  with this Section 4;
(iii)  informing  the holder of the address of the Company or agent to which the
holder may deliver its Series C Preferred  Stock  certificate  in exchange for a
Common  Stock  certificate  representing  the  number of shares  into which such
holder's Series C Preferred Stock has been converted.

     (c)  Conversion  Price.  Each  share  of  Series  C  Preferred  Stock to be
converted under paragraph (a) of this Section 4, shall be initially  convertible
into the  number  of  fully  paid  and  nonassessable  shares  of  Common  Stock
determined by dividing fifty thousand dollars ($50,000), the original price paid
for each share of Series C Preferred Stock (the "Original Purchase Price"), by a
price (the "Automatic  Conversion  Price") which shall be equal to seventy (70%)
percent of the initial  offering price per share of the Company's  Common Stock,
as  reflected  on  the  cover  page  of the  final  prospectus  included  in the
registration  statement  declared  effective  by  the  Securities  and  Exchange
Commission in  connection  with the Initial  Public  Offering (the "IPO Offering
Price").  Each share of Series C Preferred Stock to be converted under paragraph
(b) of this Section 4, shall be initially  convertible  into the number of fully
paid and nonassessable shares of Common Stock which shall be equal to the number
determined  by dividing  the Original  Purchase  Price by a price which shall be
equal to $2.50.


                                       3
<PAGE>


     (d) Adjustments to Conversion Price. If the Corporation at any time or from
time to time while shares of Series C Preferred Stock are issued and outstanding
shall declare or pay,  without  consideration,  any dividend on the Common Stock
payable in Common Stock, or shall effect a subdivision of the outstanding shares
of Common Stock into a greater number of shares of Common Stock (by stock split,
reclassification  or otherwise  than by payment of a dividend in Common Stock or
in any right to acquire Common Stock),  or if the  outstanding  shares of Common
Stock shall be combined or consolidated,  by reclassification or otherwise, into
a lesser number of shares of Common Stock,  then the Optional  Conversion  Price
and the  Automatic  Conversion  Price  for  Series C  Preferred  Stock in effect
immediately before such event shall, concurrently with the effectiveness of such
event,  be  proportionately  decreased  or  increased,  as  appropriate.  If the
Corporation  shall declare or pay,  without  consideration,  any dividend on the
Common Stock payable in any right to acquire Common Stock for no  consideration,
then the Corporation  shall be deemed to have made a dividend  payable in Common
Stock in an amount of shares equal to the maximum number of shares issuable upon
exercise of such rights to acquire Common Stock.

     (e)  Adjustments for  Reclassification  and  Reorganization.  If the Common
Stock issuable upon  conversion of the Series C Preferred Stock shall be changed
into the same or a  different  number of shares of any other class or classes of
stock, whether by capital  reorganization,  reclassification or otherwise (other
than a subdivision  or  combination  of shares  provided for in paragraph (d) of
this Section 4), the Conversion  Price then in effect shall,  concurrently  with
the effectiveness of such reorganization or reclassification, be proportionately
adjusted so that the Series C Preferred Stock shall be convertible into, in lieu
of the number of shares of Common Stock which the holders would  otherwise  have
been  entitled to receive,  a number of shares of such other class or classes of
stock  equivalent  to the number of shares of Common  Stock that would have been
subject to receipt by the  holders  upon  conversion  of the Series C  Preferred
Stock immediately before that change.

     (f)  No  Impairment.   The  Corporation  will  not,  by  amendment  of  its
Certificate of Incorporation or through any reorganization,  transfer of assets,
consolidation,  merger, dissolution, issuance or sale of securities or any other
voluntary action, avoid or seek to avoid the observance or performance of any of
the terms to be observed or performed hereunder by the Corporation,  but will at
all times in good faith assist in the carrying out of all of the  provisions  of
this  Section 4 and in the  taking of all such  action  as may be  necessary  or
appropriate  in order to protect  the  conversion  rights of the  holders of the
Series C Preferred  Stock against  impairment.  The provisions of this paragraph
(f) may be waived by the affirmative  vote of the holders of at least a majority
of the then outstanding  shares of Series C Preferred Stock voting together as a
single  class and taken in advance of any action that would  conflict  with this
paragraph (f).

     (g)  Notice of  Adjustments.  Upon the  occurrence  of each  adjustment  or
readjustment of any Conversion Price pursuant to this Section 4, the Corporation
at its expense  shall  promptly  compute  such  adjustment  or  readjustment  in
accordance  with the terms  hereof and  prepare  and  furnish to each  holder of
Series C Preferred  Stock a notice setting forth such adjustment or readjustment
and showing in detail the facts upon which such  adjustment or  readjustment  is
based.


                                       4
<PAGE>


     (h) Notice of Record Date.  If the  Corporation  shall propose at any time:
(i) to declare any dividend or  distribution  upon its Common Stock,  whether in
cash,  property,  stock or other securities,  other than a regular cash dividend
out of earnings or earned  surplus or a dividend as to which  adjustment  of the
Optional Conversion Price and the Automatic  Conversion Price will be made under
paragraph (d) of this Section 4; (ii) to offer for  subscription pro rata to the
holders  of any class or series of its stock any  additional  shares of stock of
any class or series or other  rights;  (iii) to effect any  reclassification  or
recapitalization  of its  common  stock  outstanding  involving  a change in the
Common Stock other than one as to which  adjustments of the Optional  Conversion
Price and the  Automatic  Conversion  Price will be made under  paragraph (d) of
this  Section  4;  or (iv) to  merge  or  consolidate  with  or into  any  other
corporation,  or sell all or substantially  all of its assets,  or to liquidate,
dissolve or wind up then, in connection with such event,  the Corporation  shall
send to the holders of the Series C Preferred Stock:

     (1) at least ten (10)  days'  prior  written  notice of the date on which a
record shall be taken for such dividend,  distribution  or  subscription  rights
(and  specifying the date on which the holders of Common Stock shall be entitled
thereto) or for  determining  rights to vote,  if any, in respect of the matters
referred to in clauses (iii) and (iv) above; and

     (2) in the case of the matters referred to in clauses (iii) and (iv) above,
at least ten (10)  days'  prior  written  notice of the date when the same shall
take place (and  specifying  the date on which the holders of Common Stock shall
be entitled to exchange  their Common  stock for  securities  or other  property
(deliverable upon the occurrence of such event).

     (i)  Issue  Taxes.  The  Corporation  shall pay any and all issue and other
taxes  that may be payable  in  respect  of any issue or  delivery  of shares of
Common  Stock  on  conversion  of  Series C  Preferred  Stock  pursuant  hereto;
provided,  however,  that the  Corporation  shall  not be  obligated  to pay any
transfer taxes resulting from any transfer requested by any holder in connection
with any such conversion.

     (j) No  Fractional  Shares.  No  fractional  shares may be issued  upon the
conversion  of any share or shares of the Series C  Preferred  Stock into Common
Stock, and the number of shares of Common Stock to be issued shall be rounded up
to the nearest whole share.  Whether or not fractional  shares are issuable upon
such  conversion  shall be determined on the basis of the total number of shares
of Series C Preferred Stock the holder is at the time converting into the Common
Stock and the  number of shares of Common  Stock  issuable  upon such  aggregate
conversion.



                                       5
<PAGE>

     (k) Reservation of Stock Issuable Upon Conversion. The Company shall at all
times reserve and keep available out of its  authorized  but unissued  shares of
the Common  Stock,  solely for the purpose of effecting  the  conversion  of the
shares of the Series C Preferred Stock,  such number of its shares of the Common
Stock as shall from time to time be sufficient  to effect the  conversion of all
outstanding shares of the Series C Preferred Stock. If at any time the number of
authorized  but unissued  shares of the Common Stock shall not be  sufficient to
effect the conversion of all then  outstanding  shares of the Series C Preferred
Stock,  in addition to such other  remedies as shall be available to the holders
of the Series C Preferred  Stock, the Company will take such corporate action as
may, in the opinion of its counsel,  be necessary to increase its authorized but
unissued  shares  of the  Common  Stock to such  number  of  shares  as shall be
sufficient for such purposes,  including,  without limitation,  engaging in best
efforts to obtain the requisite  stockholder approval of any necessary amendment
to these provisions.

     (l) Notices.  Any notice required by the provisions of this Section 4 to be
given to the holders of shares of Series C Preferred Stock shall be deemed given
if deposited in the United States mail,  postage prepaid,  and addressed to each
holder of record at his address appearing on the books of the Corporation.

     5.  Registration  Rights and Lockup.  The Corporation  hereby covenants and
agrees, commencing twelve (12) months following completion of the Initial Public
Offering,  to  prepare  and file with the  Securities  and  Exchange  Commission
("SEC")  and use its best  efforts  to be  declared  effective,  a  registration
statement  on Form S-3 or other  applicable  form of  registration  which  shall
including  therein the shares issuable upon conversion of the Series C Preferred
Stock (the "Conversion  Common Stock"),  and hereby  undertakes to keep any such
registration statement current on the underlying Common Stock until the first to
occur of the expiration of one year from the effective date of such registration
statement or the sale of all shares of the Conversion Common Stock in accordance
with the plan of distribution contained in any such registration statement. Upon
completion of the Company's Initial Public Offering and the automatic conversion
of the shares of Series C  Preferred  Stock  into  shares of  Conversion  Common
Stock, as provided herein, the holders of such shares of Conversion Common Stock
may not, without  obtaining the prior written consent of the underwriter of such
public offering, directly or indirectly sell, offer to sell, grant an option for
the sale of,  transfer,  assign,  hypothecate,  pledge,  distribute or otherwise
dispose  of or  encumber  any  shares  of the  Conversion  Common  Stock  or any
beneficial  interest  therein for a period of six months from the effective date
of such Initial Public Offering;  provided,  however, that such six month period
may be extended at the  request of any federal of state  governmental  agency or
regulatory authority or securities exchange.

     6. Redemption.

     (a) By the Company.  At any time  subsequent  to five years  following  the
Original  Issue  Date,  the Series C  Preferred  Stock may be  redeemed,  at the
Corporation's  option,  in whole or in part,  for  $50,000  per  share  plus all
dividends  accrued  but  unpaid  on such  Series C  Preferred  Stock;  provided,
however,  that in the  event  that the  Company  shall  not have  consummated  a
"Liquidity  Event"  (as  defined  in  paragraph  (e) of this  Section  6) by the
"Liquidity  Date" (as defined in  paragraph  (b) of this Section 6), the Company
may, at any time  subsequent to twenty-four  (24) months  following the Original
Issue Date (the "Optional  Redemption  Date"),  by written notice (the "Optional
Redemption  Notice") given to the holders of the Series C Preferred Stock at any
time after the Optional Redemption Date, redeem and repurchase for cash all, and
not less than all, of the then issued and outstanding shares of Series Preferred
Stock by paying to the holders  thereof the Series C Liquidation  Preference for
each share of Series C Preferred Stock outstanding.


                                       6
<PAGE>


     (b) By the Holder.  In the event that (i) the Company  shall not, by a date
which shall be eighteen (18) months from the Original Issue,  have consummated a
"Liquidity  Event" (as that term is defined in paragraph  (e) of this Section 6)
or (ii)  there  is a Sale of  Control  of the  Company  prior  to the  Automatic
Conversion Date, then any of the holder(s) of the Series C Preferred Stock shall
have the right (but not the  obligation),  by  written  notice  (the  "Mandatory
Redemption  Notice")  given to the  Company to require the Company to redeem and
repurchase  for cash all or any  portion  of such  holder(s)  shares of Series C
Preferred  Stock by paying to the holders thereof an amount in cash equal to the
Series C Liquidation  Preference for each shares of Series C Preferred  Stock to
be redeemed and repurchased from such holder(s).

     (c) Optional Redemption Notice;  Mandatory  Redemption Notice. The Optional
Redemption  Notice will be given to holders of the Series C  Preferred  Stock by
mailing notice thereof to holders of record by the transfer agent. The Mandatory
Redemption  Notice  will be  given  to the  Company  at its  principal  place of
business  to  the  attention  of the  President  of the  Company.  The  Optional
Redemption Notice will be deemed to have been given three days after the date of
mailing as evidenced by an affidavit  from the transfer  agent and the Mandatory
Redemption Notice will be deemed to have been given when hand delivered or three
days after the date of mailing postage prepaid, by certified or registered mail.
In the case of an Optional  Redemption,  the Optional  Redemption Notice will be
given,  not more than  ninety  (90) days nor less than thirty (30) days prior to
the redemption  date. In the case of a partial Option  Redemption (to the extent
permitted  hereby),  the Option Redemption Notice will be given twice, the first
such notice to be given not more than seventy-five (75) days nor less than sixty
(60) days prior to the  redemption  date and the second such  Option  Redemption
Notice to be given at least twenty (20) days thereafter but not less than thirty
(30) days prior to the redemption date.

     (d) No Impairment of Conversion  Rights Nothing contained in this Section 6
or elsewhere  herein  shall be deemed to limit,  impair or prohibit the right of
any of  the  holder(s)  of  Series  C  Preferred  Stock  from  exercising  their
Conversion  Rights  pursuant  to  Section 4 hereof at any time prior to the date
fixed for such Option Redemption.

     (e) Definition of Liquidity  Event. As used in this Section 6, a "Liquidity
Event" shall mean any of (i) an Initial Public Offering, (ii) a Sale of Control,
or (iii) the merger of the Company with any publicly traded corporation (whether
or not then  operational)  whose shares of common stock are listed or (within 60
days of such merger) become listed on The Nasdaq Stock  Exchange,  Inc., the New
York Stock Exchange, Inc. or the American Stock Exchange, Inc.


                                       7
<PAGE>


     7. Voting Rights. Each holder of shares of Series C Preferred Stock will be
entitled  to the number of votes  equal to the number of shares of Common  Stock
into which such holder's  shares of Series C Preferred  Stock could be converted
at the  Optional  Redemption  Price at the time of the vote,  will  have  voting
rights  equal to the  voting  rights of such  number  of shares of Common  Stock
voting together with the Common Stock as a single class on all matters submitted
to the  holders  of  Common  Stock  and  shall  be  entitled  to  notice  of any
stockholders'  meeting.  Any fractional  voting rights  resulting from the above
formula  (after  aggregating  all shares of Common  Stock  into which  shares of
Series  C  Preferred  Stock  held by a  single  holder  are  converted)  will be
disregarded.

     8. Restrictions and Limitations.

     (a) Shares of Series C  Preferred  Stock  acquired  by the  Corporation  by
reason of purchase,  conversion,  redemption  or otherwise  shall be retired and
shall become  authorized but unissued shares of Series C Preferred Stock,  which
may be reissued as part of a new series of  Preferred  Stock  hereafter  created
under Article Fourth of the Certificate of Incorporation.

     (b) So long as shares of Series C Preferred Stock remain  outstanding,  the
Corporation shall not, without the affirmative vote of the holders of at least a
majority  of the then  outstanding  shares of Series C  Preferred  Stock  voting
together as a separate class, amend the terms of this Resolution. The holders of
the outstanding shares of the Series C Preferred Stock shall be entitled to vote
as  a  separate  class  upon  a  proposed   amendment  of  the   Certificate  of
Incorporation if the amendment would alter or change the powers,  preferences or
special  rights of the shares of Series C  Preferred  Stock so as to affect them
adversely.





               [the balance of this page intentionally left blank]


                                       8
<PAGE>

     IN WITNESS  WHEREOF,  the Company's  Board of Directors has authorized this
Certificate  of  Designation  to be executed on its behalf by the Company's duly
authorized officer on this 13th day of September 1999.



                                      RANCH *1, INC.



                                      By: /s/ Sebastian Rametta
                                          -------------------------------------
                                          Sebastian Rametta,
                                          President and Chief Executive Officer



                                       9



                        CONSENT OF INDEPENDENT AUDITORS

The Board of Directors
Ranch*1, Inc. and Subsidiaries:

We consent to the use of our report included herein and to the reference to our
firm under the heading "Experts" in the prospectus.


                                          KPMG LLP


Melville, New York
October 11, 1999



<TABLE> <S> <C>


<ARTICLE>                     5

<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              MAY-31-1999
<PERIOD-START>                                 JUN-1-1998
<PERIOD-END>                                   MAY-31-1999
<CASH>                                         1,010,133
<SECURITIES>                                   0
<RECEIVABLES>                                  411,560
<ALLOWANCES>                                   70,000
<INVENTORY>                                    117,196
<CURRENT-ASSETS>                               1,849,526
<PP&E>                                         5,974,821
<DEPRECIATION>                                 1,138,842
<TOTAL-ASSETS>                                 9,973,987
<CURRENT-LIABILITIES>                          10,279,711
<BONDS>                                        0
                          0
                                    7,521,583
<COMMON>                                       11,401
<OTHER-SE>                                     0
<TOTAL-LIABILITY-AND-EQUITY>                   9,973,987
<SALES>                                        17,147,358
<TOTAL-REVENUES>                               18,012,282
<CGS>                                          15,829,093
<TOTAL-COSTS>                                  23,607,680
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             944,197
<INCOME-PRETAX>                                (5,595,398)
<INCOME-TAX>                                   59,398
<INCOME-CONTINUING>                            (5,654,796)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (5,654,796)
<EPS-BASIC>                                  (.61)
<EPS-DILUTED>                                  (.61)



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