SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
THE SECURITIES EXCHANGE ACT OF 1934
Date of Report: June 27, 2000
ENERGIZER HOLDINGS, INC.
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(Exact name of Registrant as specified in its charter)
MISSOURI 1-15401 No. 43-1863181
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(State or Other (Commission (IRS Employer
Jurisdiction of File Number) Identification
Incorporation) Number)
800 CHOUTEAU, ST. LOUIS, MISSOURI 63102
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(Address of Principal Executive Offices (Zip Code)
(314) 982-2000
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(Registrant's telephone number, including area code)
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Item 5. Other Events
The Company today issued the following press release:
BLOOMBERG INTERVIEW
ENERGIZER MARKET SHARE GROWTH COMMENTS CLARIFIED
St. Louis, Missouri, June 27, 2000 Energizer Holdings, Inc., [NYSE: ENR], today
clarified that the market share growth referred to by an executive officer of
the Company in a Bloomberg News interview on Friday, June 23 reflected internal
sales goals for the Company's new Energizer e2 super-premium batteries and for
Energizer as a whole.
In the interview, Randy Rose, the Company's Executive Vice President of
Worldwide Sales and Marketing, stated that he expects that the Energizer e2
batteries will gain approximately 5% of the U.S. battery market in the next 12
months, and that Energizer will gain about 2 percentage points of the U.S.
market annually over the next 5 years. Commenting on the interview, Rose
stated: "The references which I made to market share growth were simply goals
the Company hopes to achieve. Market share growth is something we constantly
strive to achieve, but statements of our growth goals are necessarily
speculative. Any number of events could occur which could prevent us from
reaching these sales goals. I certainly didn't mean to suggest that our sales
goals should be interpreted in the same manner as a projection concerning our
future financial performance. Needless to say, I am very excited about
Energizer e2, as well as about the new spirit at Energizer, and I think that
with our high quality products and extensive product line, and the enthusiasm
and motivation of our associates worldwide, we can accomplish great things in
the next five years."
The Company noted that statements about future market share are forward-looking
statements based on assumptions about competitive activity, consumer response to
its products and general economic conditions. A number of factors could cause
Energizer's actual market share to differ materially from such statements,
including, (i) new promotions, advertising campaigns or product introductions by
Energizer's competitors, (ii) loss of significant customers, (iii) new entrants
into the primary battery business in any of the markets in which Energizer
competes, and (iv) growth in the private label share of the battery market. Any
implication that the growth figures referred to in the Bloomberg interview are
incorporated into the Company's internal financial projections was not intended
and is erroneous.
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SIGNATURES:
Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
ENERGIZER HOLDINGS, INC.
By: /s/ Harry L. Strachan, III
Harry L. Strachan, III
Vice President and General Counsel
Dated: June 27, 2000
