EAGLEDIRECT COM INC
S-1, 1999-10-26
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<PAGE>

   As filed with the Securities and Exchange Commission on October 25, 1999
                                                     Registration No. 333-

- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                                --------------
                                   FORM S-1
                            REGISTRATION STATEMENT
                       UNDER THE SECURITIES ACT OF 1933
                                --------------
                             EagleDirect.com, inc.
            (Exact name of registrant as specified in its charter)

         Colorado                    2752                   74-2931925
     (State or other          (Primary Standard          (I.R.S. Employer
     jurisdiction of      Industrial Classification   Identification Number)
     incorporation or            Code Number)
      organization)             --------------

    5105 East 41st Avenue                              Howard J. Harris
 Denver, Colorado 80216-4434                        5105 East 41st Avenue
       (303) 320-5411                             Denver, Colorado 80216-4434
   (Address, including zip                              (303) 320-5411
 code, and telephone number,                       Name, address including zip
   including area code, of                         code, and telephone number,
   registrant's principal                            including area code, of
     executive offices)                                agent for service)
                                --------------
                                  Copies to:

      John A. Good                                  William R. Hays, III
  Robert J. DelPriore                                  Robert R. Kibby
 Bass, Berry & Sims PLC                              Haynes and Boone, LLP
 119 South Main Street,                           901 Main Street, Suite 3100
      Suite 500                                     Dallas, Texas 75202-3789
Memphis, Tennessee 38103                                  (214) 651-5000
    (901) 312-5570
                                --------------
       APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
  As soon as practicable after this Registration Statement becomes effective.
                                --------------
  If any of the securities being registered on this form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box. [_]

  If this form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box and
list the Securities Act registration statement number of the earlier effective
registration statement for the same offering. [_] ___________________

  If this form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [_] ___________________

  If this form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities Act
registration number of the earlier effective registration statement for the
same offering. [_] ___________________

  If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box.

                        CALCULATION OF REGISTRATION FEE
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>
                                            Proposed Maximum
        Title of Each Class of          Aggregate Offering Price          Amount of
     Securities To Be Registered                  (1)                  Registration Fee
- ---------------------------------------------------------------------------------------
<S>                                    <C>                        <C>
Common Stock, $.001 par value........         $35,000,000                   $9,730
- ---------------------------------------------------------------------------------------
</TABLE>
- -------------------------------------------------------------------------------
(1) Estimated solely for the purpose of estimating the registration fee in
    accordance with Rule 457(a) under the Securities Act of 1933, as amended.
                                --------------
  The registrant hereby amends this registration statement on such date or
dates as may be necessary to delay its effective date until the registrant
shall file a further amendment which specifically states that this
registration statement shall thereafter become effective in accordance with
Section 8(a) of the Securities Act of 1933 or until the registration statement
shall become effective on such date as the Commission acting pursuant to said
Section 8(a) may determine.

- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
<PAGE>

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
+Information in this prospectus is not complete and may be changed. We may not +
+sell these securities until the registration statement filed with the         +
+Securities and Exchange Commission is effective. This prospectus is not an    +
+offer to sell these securities and it is not soliciting an offer to buy these +
+securities in any state where the offer or sale is not permitted.             +
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

                 Subject to Completion, dated October 25, 1999

                                       Shares

                             [EAGLEDIRECT.COM LOGO]

                                  Common Stock

                                   ----------

Prior to this offering, there has been no public market for our common stock.
The initial public offering price is expected to be between $   and $   per
share. We have applied to list our common stock on The Nasdaq National Market
under the symbol "EGLD."

                                   ----------

We are offering   of the shares, and as we describe more fully on page 43, our
sole shareholder is offering   of the shares. We will not receive any of the
proceeds from the sale of shares by the selling shareholder.

                                   ----------

We are currently a subsidiary of Master Graphics, Inc. When the offering is
completed, Master Graphics will continue to own approximately  % of our
outstanding shares of common stock.

Investing in our common stock involves risks. See "Risk Factors" beginning on
page 5 to read about risks you should consider before buying shares of our
common stock.

<TABLE>
<CAPTION>
                                                                      Per
                                                                     Share Total
<S>                                                                  <C>   <C>
Public Offering Price............................................... $     $
Underwriting Discounts and Commissions.............................. $     $
Proceeds, before expenses, to EagleDirect.com....................... $     $
Proceeds, before expenses, to the selling shareholder............... $     $
</TABLE>

Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved of these securities or passed upon the
adequacy or accuracy of this prospectus. Any representation to the contrary is
a criminal offense.

We have given the underwriters a 30-day option to purchase up to   additional
shares to cover any over-allotment.

The underwriters expect to deliver the shares on or about    , 1999.

                                   ----------

                         Hoak Breedlove Wesneski & Co.

                    The date of this prospectus is    , 1999
<PAGE>





  [Graphics of our facility and a map showing the location of Master Graphics'
and Mail-Well's facilities appear on the inside front cover of this prospectus]
<PAGE>

                     DEALER PROSPECTUS DELIVERY OBLIGATION

  Until             , 1999 (25 days after the commencement of the offering),
all dealers that effect transactions in these securities, whether or not
participating in this offering, may be required to deliver a prospectus. This
is in addition to the dealers' obligation to deliver a prospectus when acting
as an underwriter and with respect to unsold allotments or subscriptions.

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                      Page
                                      ----
<S>                                   <C>
Prospectus Summary..................    1
Risk Factors........................    5
Use of Proceeds.....................   14
Dividend Policy.....................   14
Capitalization......................   15
Dilution............................   16
Selected Financial Data.............   17
Management's Discussion And Analysis
 of Financial Condition And Results
 of Operations......................   19
Quantitative and Qualitative Market
 Risk...............................   22
Business............................   23
</TABLE>
<TABLE>
<CAPTION>
                                     Page
                                     ----
<S>                                  <C>
Management.........................   33
Relationship with Master Graphics..   39
Certain Transactions...............   41
Principal and Selling
 Shareholders......................   42
Description of Capital Stock.......   43
Shares Eligible For Future Sale....   45
Underwriting.......................   47
Legal Matters......................   49
Experts............................   49
Additional Information.............   49
Index to Consolidated Financial
 Statements........................  F-1
</TABLE>

                             ABOUT THIS PROSPECTUS

  You may rely only on the information contained in this prospectus or to which
we have referred you. We have not authorized anyone to provide you with
information that is different from the information contained in this
prospectus. Neither the delivery of this prospectus nor the sale of common
stock means that information contained in this prospectus is correct after the
date of this prospectus. This prospectus is not an offer to sell or
solicitation of an offer to buy these shares of common stock in any
circumstances under which the offer or solicitation is unlawful.

  As used in this prospectus, the terms "EagleDirect.com," "we," "our," "the
Company" and "our company" refer to EagleDirect.com, inc., unless otherwise
indicated.

  Except where indicated, the information in this prospectus does not take into
account the possible issuance of additional shares of our common stock relating
to the underwriters' over-allotment option.

  This prospectus includes statistical data concerning the business-to-business
e-commerce industry, the general commercial printing industry, and the data
warehousing industry that we obtained from industry publications. These
publications generally indicate that they have obtained information from
sources that they believe are reliable, but that they do not guarantee the
accuracy and completeness of the information. Although we believe that these
industry publications are reliable, we have not independently verified their
data. We also have not sought the consent of any of these publications to refer
to their data in this prospectus.


<PAGE>

                               PROSPECTUS SUMMARY

   The following summary highlights some information from this prospectus. You
should read this summary together with the more detailed information and
financial statements and the notes to those financial statements appearing
elsewhere in this prospectus.

                                EagleDirect.com

Our Business

   We are a leading single-source provider of Internet-enabled, integrated
commercial printing and database marketing solutions that allow businesses to
market their products more effectively and reduce the costs and inefficiencies
associated with traditional printing and marketing processes. We introduced our
database marketing services in 1984 and our Internet-enabled print procurement
services in 1996. Our Internet-enabled solutions allow businesses to:

  .  access and analyze information in marketing databases;

  .  develop effective marketing campaigns based on the marketing databases;

  .  design, modify and personalize marketing and other printed materials;

  .  initiate the printing, sorting and mailing of marketing and other
     printed materials; and

  .  track and analyze the results of marketing campaigns.

Clients may combine one or more of these solutions in an interactive, customer-
specific Web site to best suit their unique needs.

   Total revenue from Internet-enabled services and other services we provided
to customers that used our Internet-enabled services, not including pass-
through charges for freight and postage, increased from approximately $4.4
million in 1996 to approximately $8.1 million in 1998. Our top ten customers
during the first six months of 1999 were Century Communications, Cable One,
Showtime Networks, Gates Rubber Company, Bresnan Communications, MCI,
International Channel, Derring Elliot, JD Edwards Corp., and Reebok Fitness.
All of our top ten customers use our Internet-enabled services.

   Our recently developed strategic relationships with Mail-Well, Inc. and our
parent company, Master Graphics, Inc., two of the largest general commercial
printing companies in the United States, provide us access to more than 100
printing facilities located throughout North America. We believe our ability to
procure high-quality printing, mailing and fulfillment services from this
geographically dispersed network of facilities is a key strategic advantage
that allows us to manage the schedule, cost and quality of manufacturing and
transporting custom printed business materials. Our recently developed
strategic relationships with Claritas, NCR and Master Graphics have
significantly increased the number of sales people available to market our
products and services.

   Our address is 5105 East 41st Avenue, Denver, Colorado 80126-4434. Our
telephone number is (303) 320-5411.

Our Markets

   The Internet has emerged as a medium to deliver products and services from
business to business that can streamline complex processes, increase accuracy
and product quality, lower costs and improve productivity. Forrester Research,
Inc. estimates that businesses bought and sold $43 billion in goods and
services over the Internet in 1998 and predicts that business-to-business e-
commerce will grow to $1.3 trillion by 2003, representing more than 90% of the
total projected e-commerce market.


                                       1
<PAGE>

   The U.S. printing industry is large and highly fragmented. We provide
services within the general commercial printing portion of the industry which,
according to the Printing Industries of America, had approximately $49.4
billion in revenue in 1998, compared to $46.8 billion in revenue in 1997 and
$42.9 billion in revenue in 1996. In 1998, industry sources state that there
were approximately 24,000 general commercial printing companies located in the
United States.

   The combination of recent advances in information technology, ever
increasing amounts of raw data and changing household and population profiles
has spurred a transition from traditional advertising by mass media to targeted
one-to-one marketing. Database marketing services analyze data in data
warehouses to allow companies to engage in one-to-one marketing. Businesses are
increasing corporate expenditures allocated to building data warehouses, where
information is maintained and analyzed. International Data Corporation projects
that the portion of the data warehouse market we serve will grow from $9.4
billion in 1998 to $21.7 billion in 2002, a compounded annual growth rate of
approximately 23.3%.

Our Solutions

   Through customer-specific, secure Web sites, we meet the unique and specific
needs of businesses' print procurement and marketing departments.
EagleDirect.com provides comprehensive, real-time, online solutions that reduce
many of the inefficiencies associated with:

  .  the error-prone, time-consuming and labor-intensive traditional general
     commercial printing process;

  .  creating and populating data warehouses;

  .  direct mailing;

  .  product storage and fulfillment; and

  .  creating, delivering, tracking and analyzing the results of one-to-one
     marketing.

   Our Web sites offer menus that enable a user to access a digital catalog of
standard printed business materials that may include photographs, brochures,
posters, product catalogs, and price sheets, along with other custom-printed
business material--from direct mail to stationery and business cards. Our
interactive, Internet-enabled data warehousing, sales lead management, customer
profiling and analysis, and performance tracking solutions allow businesses to
design database marketing programs and measure how well these programs perform.

Our Business Strategy

   Our objective is to be a single-source provider of our Internet-enabled
services to businesses' print procurement and marketing departments. The key
elements of our strategy are to:

  .  rapidly add new customers through increased direct sales efforts and
     strategic alliances;

  .  cross-sell our comprehensive suite of services to existing clients;

  .  maintain product and technology leadership through continuing
     development and innovation; and

  .  capitalize on our market position and build brand recognition.

Our Relationship with Master Graphics

  From February 15, 1957 to April 27, 1999, Eagle Direct, Inc., the predecessor
of EagleDirect.com, operated as an independent company. On April 27, 1999,
Premier Graphics, Inc. acquired all of the outstanding common stock of Eagle
Direct, Inc. Premier Graphics is the wholly-owned operating subsidiary of
Master Graphics, Inc. After the acquisition, Eagle Direct was merged into
Premier Graphics. In anticipation of this

                                       2
<PAGE>

offering, Master Graphics formed EagleDirect.com, inc. as a subsidiary of
Master Graphics in September 1999. On October 1, 1999, EagleDirect.com acquired
from Premier Graphics all of the assets formerly owned by Eagle Direct. The
information in this prospectus describes the business and results of operations
of Eagle Direct, Inc. for all periods prior to April 27, 1999; the Eagle Direct
division of Premier Graphics from April 27, 1999 through September 30, 1999;
and EagleDirect.com, inc. from October 1, 1999 through the date of this
prospectus.

   We are currently a wholly-owned subsidiary of Master Graphics, Inc., one of
the largest general commercial printing companies in the United States. After
the completion of this offering, Master Graphics will own approximately    % of
the outstanding shares of our common stock. We have entered into several
agreements with Master Graphics and its subsidiary, Premier Graphics, regarding
our business. These agreements are described below under the caption
"Relationship with Master Graphics."

                                  Risk Factors

   An investment in our common stock involves a high degree of risk. We
anticipate that we will incur losses in the future. In addition, we face a
number of risks which are described in more detail under the caption "Risk
Factors" beginning on page 5. You should carefully consider all of the risks
under the "Risk Factors" caption before deciding whether to invest in shares of
our common stock.

                                  The Offering

Common stock offered by
EagleDirect.com.............      shares

Common stock offered by the
selling shareholder.........      shares

Common stock to be
outstanding after the
offering....................      shares

Use of proceeds.............  .   approximately $    million for sales and
                                  marketing;

                              .  approximately $    million for research and
                                 development;

                              .  approximately $    million to repay debt to
                                 Premier Graphics;

                              .  approximately $    to Premier Graphics' Senior
                                 Note holders for a consent to release (1) our
                                 guarantee of the Senior Notes; and (2)
                                 restrictions placed on our activities by the
                                 indenture; and

                              .  the remainder for general corporate purposes,
                                 including working capital. See "Use of
                                 Proceeds."

Proposed Nasdaq National
Market symbol...............  EGLD

   The number of shares of common stock that will be outstanding after this
offering excludes    shares available for issuance under our 1999 Equity
Compensation Plan under options that have not yet been granted and     shares
available for issuance under our 1999 Non-Employee Director Stock Option Plan
under options that have not yet been granted. On the day we determine the
initial public offering price of the common stock, we intend to grant our
employees and non-employee directors options to purchase approximately
   shares of our common stock under our option plans at the initial public
offering price of the common stock.

                                       3
<PAGE>

                             Summary Financial Data
                      (in thousands except per share data)

<TABLE>
<CAPTION>
                                                         Six Months Ended
                               Year Ended December 31,       June 30,
                               ------------------------- ------------------
                                1996     1997     1998     1998      1999
                               -------  -------  ------- --------  --------
                                                            (unaudited)
<S>                            <C>      <C>      <C>     <C>       <C>       <C>
Statement of Operations Data:
Revenue......................  $14,767  $13,116  $15,722 $  7,106  $  7,433
Cost of revenue..............   11,111    9,726   11,139    5,252     5,191
Gross profit.................    3,656    3,390    4,583    1,854     2,242
Operating expenses...........    3,422    3,503    3,907    1,878     2,179
Operating income (loss)......      234     (113)     676      (25)       63
Net income (loss)............      (23)    (325)     430     (155)     (182)
Pro forma (unaudited):
  Net income (loss)..........                        270               (125)
  Net income (loss) per
   share.....................
</TABLE>

<TABLE>
<CAPTION>
                                                December 31,
                                                    1998        June 30, 1999
                                                ------------ -------------------
                                                                      Pro Forma
                                                   Actual    Actual  As Adjusted
                                                ------------ ------- -----------
                                                                 (unaudited)
<S>                                             <C>          <C>     <C>
Balance Sheet Data:
Cash and cash equivalents......................    $ 101     $     5    $
Working capital................................    1,147         889
Total assets...................................    5,143      12,789
Long-term obligations..........................    1,776      11,000
Total equity...................................    1,770         121
</TABLE>

   In the statement of operations data, we have shown both net income (loss)
and net income (loss) per share on a pro forma basis for the year ended
December 31, 1998 and the six months ended June 30, 1999. Net income (loss) is
shown on a pro forma basis to reflect income tax expense (benefit), which was
not actually recorded because Eagle Direct was an S-corporation before its
acquisition by Premier Graphics and a division of Premier Graphics after the
acquisition. Pro forma net income (loss) per share is based on pro forma net
income (loss) as described above divided by pro forma common shares
outstanding. The pro forma number of common shares is based on the number of
shares subsequently issued to capitalize EagleDirect.com.

   The significant changes in total assets, long-term obligations and total
equity from December 31, 1998 to June 30, 1999 reflected in the balance sheet
data were primarily the result of the acquisition of Eagle Direct by Premier
Graphics in April 1999 and the application of purchase accounting to that
transaction. Since the acquisition was entirely financed by debt incurred by
Premier Graphics under its acquisition credit line, total equity of Eagle
Direct as of June 30, 1999 reflects only the earnings of Eagle Direct after its
acquisition by Premier Graphics.

   In the balance sheet data, we have shown the June 30, 1999 information on a
pro forma as adjusted basis. This gives effect at June 30, 1999 to (1) the
incorporation of EagleDirect.com, inc. and the acquisition of its assets from
Premier Graphics and (2) this offering. See "Capitalization" for more details.

                                       4
<PAGE>

                                  RISK FACTORS

   This offering involves a high degree of risk. You should consider carefully
the risks and uncertainties described below and the other information in this
prospectus before you decide to invest in shares of our common stock. These are
not the only risks we face. Additional risks and uncertainties of which we are
not presently aware or that we currently deem immaterial also could impair our
business.

   If any of the following risks actually occurs, our business, financial
condition and operating results could be affected materially and adversely, the
trading price of our common stock could decline, and you might lose all or part
of your investment.

Risks Related to Our Business

   We are competing in a new market which may not develop or where we may fail
to gain market acceptance for our products and services. Procurement of printed
business materials and database marketing services via the Internet is a new
and evolving market. We cannot assure you that businesses will accept
procurement of printed business materials or database marketing services via
the Internet as a replacement for traditional sources of our products and
services. Market acceptance depends upon continued growth in the use of the
Internet generally and, in particular, its use as a source of our products and
services. If this e-commerce market fails to develop, develops more slowly than
expected or becomes saturated with competitors, or our products and services do
not achieve or sustain market acceptance, our business will suffer. To date,
many businesses have refrained from doing business over the Internet for a
number of reasons, including:

  .  security concerns;

  .  unavailability of cost-effective, high-speed Internet access;

  .  inconsistent quality of service;

  .  potentially inadequate development of the global Internet
     infrastructure; and

  .  the difficulty of integrating existing business software applications
     with online purchasing systems.

   Companies that have already invested substantial resources in traditional
methods of procuring printed business materials and conducting database
marketing may be reluctant to adopt new Internet-enabled systems.

   Failure to manage growth of our operations and infrastructure effectively
could disrupt our operations and prevent us from successfully implementing our
business plan. To manage our anticipated growth, we must successfully
implement, constantly improve and effectively utilize our product delivery and
financial systems while aggressively expanding our workforce. Our existing or
planned product delivery and financial systems may not be sufficient to support
our growth, and our management may not be able to identify, manage and exploit
existing and emerging market opportunities effectively.

   We may fail to properly develop or nurture our strategic relationships. If
these relationships deteriorate, our former partners could become our
competitors. We have entered into strategic relationships with Mail-Well,
Master Graphics, Claritas and NCR to manage more effectively the design,
production and delivery of custom printed business materials and to increase
the number of sales people available to market our products and services. If
these relationships do not develop as we expect, if we fail to maintain our
responsibilities with respect to these relationships, or if our strategic
partners fail to carry out their responsibilities, our strategic relationships
may deteriorate. If these relationships deteriorate, our business may not grow
as we expect. In addition, if our strategic relationships deteriorate, our
strategic partners may compete against us either individually or in conjunction
with other competitors.


                                       5
<PAGE>

   We may not be able to hire and retain a sufficient number of qualified
employees, and as a result, we may not be able to grow as we expect or maintain
the quality of our services. Our future success will depend on our ability to
attract, train, retain and motivate direct sales, customer support, highly
skilled technical and managerial employees. Competition for these people is
intense. Although we are an Internet-enabled business-to-business intermediary,
personal contact is a key component of our sales process. We may not be able to
successfully expand our direct sales force, which would limit our ability to
expand our customer base. We may be unable to hire highly trained customer
support personnel, which would make it difficult for us to meet our clients'
demands. Engineers, Web designers and database marketers are in short supply,
and we may be unable to attract sufficiently qualified personnel. If we cannot
successfully integrate new employees into our business, we will not be able to
manage our growth effectively. Also, our inability to hire, integrate and
retain a sufficient number of qualified personnel may reduce the quality of our
products and services.

   Our business operations could be significantly disrupted if we lose members
of, or fail to properly integrate, our management team. Our future success
depends to a significant extent on the continued service of our key sales,
senior management and technical personnel, particularly, Mr. Howard J. Harris,
our President and Chief Executive Officer, Mr. Joel I. Susel, our Senior Vice
President of Business Development, and Mr. Charles S. Oliver, our Vice
President of Technical Coordination. The loss of the services of
Messrs. Harris, Susel, Oliver or certain other key employees, would likely hurt
our business, results of operations and financial condition. Howard Harris is
the only employee with whom we have an employment agreement. Competition for
employees in our industry is intense, and we have at times in the past
experienced difficulty in recruiting qualified personnel. In addition,
companies in technology industries whose employees accept positions with
competitors have in the past claimed that their competitors have engaged in
unfair competition or hiring practices. We could face such claims in the future
as we seek to hire qualified personnel. These claims could result in material
litigation. We could incur substantial costs in defending against any such
claims, regardless of their merits. Please refer to the discussion under the
caption "Management" for detailed information on our key personnel.

   Without the continued development and maintenance of the Internet and the
availability of increased bandwidth to consumers, our business may not
succeed. Given our dependence on the Internet for conducting our business,
without the continued development and maintenance of the Internet
infrastructure, we could fail to meet our overall strategic objectives and
ultimately fail to generate the revenue we expect. This continued development
of the Internet includes maintenance of a reliable network with the necessary
speed, data capacity and security, as well as timely development of
complementary products, including high speed modems, for providing reliable
Internet access and services. The success of our business will depend on the
ability of our clients to access and use our services, as well as to conduct
commercial transactions with us, without significant delays or aggravation that
may be associated with decreased availability of Internet bandwidth and access
to their customer-specific Web sites. Because the business-to-business e-
commerce is new and evolving, we cannot predict whether the Internet will prove
to be a viable commercial marketplace in the long term.

   The Internet has experienced, and is likely to continue to experience,
significant growth in the numbers of users and amount of traffic. As the
Internet continues to experience increased numbers of users, increased
frequency of use and increased bandwidth requirements, the Internet
infrastructure may be unable to support the demands placed on it. In addition,
increased users or bandwidth requirements may impair the performance of the
Internet. The Internet has experienced a variety of outages and other delays as
a result of damage to portions of its infrastructure, and it could face outages
and delays in the future. These outages and delays could reduce the level of
Internet usage as well as the level of traffic, and could result in the
Internet becoming an inconvenient or uneconomical source of our products and
services.

   We have lost a number of our cable television industry clients as a result
of consolidations, and we may continue to lose cable industry
clients. Companies within the cable television industry represented
approximately 33% of our revenue for 1998. Recently, the cable television
industry has experienced an increased level of consolidation. Several of our
cable television clients have been acquired by their larger

                                       6
<PAGE>

competitors. In some cases, after these acquisitions, the acquiror has not
continued to use EagleDirect.com products and services either because of its
in-house capabilities or relationships with other vendors. If we continue to
lose cable television clients because of industry consolidation, our business
may suffer.

   Our dependence on sales to a relatively small number of customers for a
significant portion of our revenue exposes us to financial risks. A loss or a
significant reduction or delay in sales to any of our major customers could
materially and adversely affect our revenue. We depend on a small number of
customers for a substantial portion of our revenue. During 1998, our top 10
customers accounted for an aggregate of 43% of our revenue. Although a ranking
by revenue of our largest customers will vary from period to period, we expect
that revenue from a relatively small number of customers will account for a
substantial portion of our revenue in any accounting period for the foreseeable
future. Consolidation in the cable television industry may result in increased
customer concentration and the potential loss of customers as a result of
acquisitions. Unless we diversify and expand our customer base, our future
success will significantly depend upon certain factors which are not within our
control, including:

  .  the timing and size of future purchase orders, if any, from our larger
     customers;

  .  the product requirements of our customers; and

  .  the financial and operational success of our customers.

   If any of our largest customers were to stop or reduce their purchasing from
us, our financial results could be adversely affected. A significant decrease
in sales to a major customer or the deferral or cancellation of any significant
order would have a material adverse effect on our operating results.

   Developments in technology could reduce the demand for our printed
products. In recent years, the markets for printed business materials have
changed significantly as a result of advances in computer and communication
technologies. Certain products that were once commercially printed are now
generated on computers through word processing or desktop publishing software.
In addition, some information is now disseminated in a digital or electronic
format rather than in a paper format. These trends could continue in the
future, resulting in decreased demand for printed business materials.

   Maintaining technological competitiveness of our data products, software
systems and services is vital to our continued success. The Internet and
Internet markets are characterized by rapidly changing technologies, evolving
industry standards, frequent new product and service introductions, and
changing customer demands. Our future success will depend on our ability to
adapt to and incorporate rapidly changing technologies, to enhance existing
solutions and to develop and introduce a variety of new solutions to address
our clients' changing demands. We may experience difficulties that could delay
or prevent the successful design, development, introduction or marketing of our
solutions. In addition, our new solutions or enhancements must meet the
requirements of our current and prospective clients and must achieve
significant market acceptance. Material delays in introducing new solutions and
enhancements may cause clients to forgo purchases of our solutions and purchase
those of our competitors.

   If we are unable to compete successfully against printing and database
marketing companies or future businesses offering products and services
competitive with ours, our business will fail. The general commercial printing
industry is intensely competitive. We compete primarily with local and regional
printers, which are either independent or owned by print industry
consolidators. The U.S. general commercial printing industry is large, highly
fragmented, and capital intensive, with over 24,000 local, regional and
national commercial printers operating nationwide in 1998. Many of the
potential customers that we pursue through our direct sales process have long-
standing business relationships and personal ties with printers who compete
with us. These customers may be reluctant to change their existing ordering and
production processes to take advantage of our Internet-based printing services.
To sell our products successfully, we must devote the time and resources
necessary to educate our potential customers on the use and benefits of our
solutions.

                                       7
<PAGE>

   The database marketing industry is also highly competitive. Within the
industry, there are many different types of service providers that compete with
us, such as advertising companies, market research companies and companies
specializing in data gathering, storage and management. In the future we also
may face direct competition from other companies that develop and market
integrated Internet-enabled services similar to ours. Many of our current and
potential competitors have substantially greater financial, technical,
marketing and other resources, greater name recognition, and larger customer
bases than we do. As a result, they may be able to market their products,
services and branding more aggressively than we are able to, and may be able to
significantly undercut our pricing for extended periods of time. They may also
be able to respond more quickly and effectively to emerging technologies and to
changes in customer requirements and preferences. Please refer to the
discussion under the caption "Business--Competition" for a more complete
description of the competitive factors we face.

   We must continue to upgrade our technology infrastructure, including our
network hardware and software, or we will be unable to satisfy demand on our
Web site effectively. We must continue to add hardware and enhance software to
accommodate the increased content in our marketing databases and online
catalogs. If we are unable to increase the data storage and processing capacity
of our systems at least as fast as the growth in demand, our systems may become
unstable and may fail to operate for extended periods of time. Unscheduled
downtime could harm our business and also could discourage clients from
continuing to use us and could reduce future revenue. In addition, as traffic
on our system continues to increase, we must expand and upgrade our technology,
transaction processing, systems and network hardware and software. We may not
be able to accurately project the rate of increase in traffic on our systems.
In addition, we may not be able to expand and upgrade our systems and network
hardware and software capabilities to accommodate increased use of our systems.
If we do not appropriately upgrade our systems and network hardware and
software, our business, financial condition and operating results may be
adversely affected.

   We may not be able to protect our proprietary rights, and we may infringe on
the proprietary rights of others. Proprietary rights are important to our
success and our competitive position. To protect our proprietary rights, we
rely generally on copyright, trademark, and trade secret laws, confidentiality
agreements with employees and third parties, and license agreements with
consultants, vendors, and customers. Despite such protections, a third party
could, without authorization, copy or otherwise misappropriate our technology
and duplicate it. Our agreements with employees, consultants and others who
participate in development activities could be breached. We may not have
adequate remedies for any breach, and our trade secrets may otherwise become
known or independently developed by competitors. In addition, the laws of some
foreign countries do not protect our proprietary rights to the same extent as
do the laws of the United States. Effective copyright, trademark and trade
secret protection may not be available in those jurisdictions.

   There has been substantial litigation in the technology industries regarding
intellectual property assets. Third parties may claim infringement by us with
respect to current and future products, trademarks or other proprietary rights,
or we may counterclaim against such parties in such actions. Any such claims or
counterclaims could be time-consuming, result in costly litigation, divert
management's attention, cause product release delays, require us to redesign
our products and services or require us to enter into royalty or licensing
agreements. Any of these results could have a material, adverse effect upon our
business, financial condition and operating results. Such royalty and licensing
agreements, if required, may not be available or may be available on terms
unacceptable to us.

   Increases in paper prices or postal rates, or shortages in paper supply
could adversely affect our gross margins and operating results. The cost of
paper is a principal factor in the pricing we receive from our strategic
partners. We generally have been able to reflect increases and decreases in the
cost of paper in the prices charged to our customers. If we are unable to pass
future paper cost increases on to our customers, or if our customers reduce
their order volume as a result of increases in paper costs, our profit margins
and cash flows could be adversely affected.

   In periods of high demand, certain paper grades have been in short supply,
including grades we and our commercial printing vendors use. Any loss of paper
supply sources or any disruption in our suppliers'

                                       8
<PAGE>

businesses or any failure on their part to meet our product needs on a timely
basis could have a material, adverse effect on our operating results, sales,
profit margins and cash flows.

   The direct marketing activities of our clients are adversely affected by
postal rate increases, especially increases that are imposed without sufficient
advance notice to allow adjustments to be made to marketing budgets. Higher
postal rates may result in fewer mailings of direct marketing materials, with a
corresponding decline in the need for certain of our direct marketing services.
Increased postal rates can also lead to pressure on us from our clients to
reduce prices for our services to offset the postal rate increase.

   We may be exposed to environmental liabilities and may face increased costs
of compliance with environmental laws and regulations. The printing business
generates substantial quantities of inks, solvents and other waste products
requiring disposal. Our printing facility is subject to federal, state and
local environmental laws and regulations concerning emissions into the air,
discharges into waterways and the generation, handling and disposal of waste
materials. We believe our facility is in substantial compliance with these laws
and regulations at this time. However, changes to these laws and regulations
could increase our cost of doing business or otherwise have a material, adverse
effect on our business, financial condition and operating results. In addition,
although we maintain commercial property insurance, it may not be adequate to
cover any claims against us for environmental liabilities.

   Our data warehousing and Web server systems may stop working or work
improperly due to natural disasters, failure of third-party services and other
unexpected problems. An unexpected event like a power or telecommunications
failure, fire, flood or earthquake at our on-site data warehousing facility or
at our Internet service providers' facilities could cause the loss of critical
data and prevent us from offering our products and services to our clients. Our
business interruption insurance may not adequately compensate us for losses
that may occur. In addition, we rely on third parties to securely store our
archived data and connect us to the Internet. A failure by any of these third
parties to provide these services satisfactorily would impair our ability to
access archives and operate our systems. Any failure in our systems could
materially and adversely affect our business.

   We may lose clients and lose revenue if our online security measures
fail. If the security measures that we use to protect information or the
inappropriate use of our Web sites are ineffective, we may lose clients, which
would reduce our revenue. In addition, our software, databases and servers may
be vulnerable to computer viruses, physical or electronic break-ins and similar
disruptions. We may need to spend significant resources to protect against
security breaches or to alleviate problems caused by any breaches. We may not
be able to prevent all security breaches.

   Year 2000 problems could lead to malfunctions of our computer and
communications systems or those of our clients, and prevent us from running our
business. Many existing computer programs cannot distinguish between a year
beginning with "20" and a year beginning with "19" because they use only the
last two digits to refer to a year. For example, these programs cannot tell the
difference between the year 2000 and the year 1900. Significant uncertainty
exists in the software industry concerning the potential effects associated
with the failure to be year 2000 compliant. Programs that are not year 2000
compliant may malfunction or fail completely. If we or any third parties with
whom we have a material relationship fail to achieve year 2000 readiness, our
business may be seriously harmed. In particular, year 2000 problems could
temporarily prevent us from offering our goods and services. Please refer to
the discussion under the caption "Management's Discussion and Analysis of
Financial Condition and Operating Results--Year 2000" for detailed information
relating to our year 2000 readiness.

   Government regulation may require us to change the way we do
business. Currently, there are few laws or regulations that specifically
regulate Internet communications or commerce. The existing laws and regulations
that govern our business change rapidly. Although our operations are currently
based in Colorado, the United States government and the governments of other
states and foreign countries have attempted to regulate activities on the
Internet. Evolving areas of law that are relevant to our business include
privacy law, proposed encryption laws, content regulation and sales and use tax
laws and regulations. Several

                                       9
<PAGE>

telecommunications companies have petitioned the Federal Communications
Commission to regulate Internet service providers and online services providers
in a manner similar to long distance telephone carriers and to impose access
fees on these companies. This could increase the cost of transmitting data over
the Internet. Because of this rapidly evolving and uncertain regulatory
environment, we cannot predict how these laws and regulations might affect our
business. In addition, these uncertainties make it difficult to ensure
compliance with the laws and regulations governing the Internet. These laws and
regulations could harm us by increasing our expenses, subjecting us to
liability or forcing us to change how we do business.

   Legislation relating to consumer privacy may affect our ability to collect
and use data. There could be a material, adverse impact on our marketing
business due to the enactment of legislation or industry regulations arising
from public concern over consumer privacy issues. Restrictions could be placed
upon the collection and use of information that is currently legally available,
in which case our cost of collecting some kinds of data might be increased
materially. We could also be prohibited from collecting or disseminating
certain types of data, which could, in turn, materially and adversely affect
our ability to meet our clients' requirements.

   We may be liable to third parties for content that is available on our Web
sites. We may be liable to third parties for the content of our Web sites if
the text, graphics, software or other content in our databases violates their
copyright, trademark, or other intellectual property rights; or our clients
violate their contractual obligations to others when they provide content to
our databases.


   We may also be liable for anything that is accessible from our Web sites
through links to other Web sites. Alleged liability could harm our business by
damaging our reputation, requiring us to incur legal costs in defense, exposing
us to awards of damages and costs and diverting management's attention away
from our business.

Risks Related to Master Graphics

   Your interests as holders of the common stock may conflict with those of our
controlling shareholder. Master Graphics beneficially owns all of our
outstanding common stock and after this offering will continue to own
approximately     % of our outstanding common stock. As a result, Master
Graphics has and will continue to have control over all matters affecting our
company, including the power to:


  .  elect all of our directors, and as a result of that power, control any
     decisions with respect to the directions and policies of our company,
     including the appointment and removal of officers;

  .  amend our articles of incorporation or bylaws;

  .  approve or prevent mergers, consolidations or the sale of all or
     substantially all of our assets;

  .  control future issuances of our common stock and other securities;

  .  cause us to incur debt;

  .  cause us to pay or not pay dividends; and

  .  make decisions with respect to the treatment of items in those tax
     returns which are consolidated or combined with Master Graphics' tax
     returns.

   Master Graphics also will be able to prevent or cause a change of control
relating to us. Master Graphics' control over us, and its ability to prevent or
cause a change in control relating to us, may delay or prevent such a change in
control, which could adversely affect the market price of the common stock.
Master Graphics and its affiliates are not obligated to advise us of any
investment or business opportunities of which they are aware, and they are not
restricted or prohibited from competing with us.

                                       10
<PAGE>

   We may have potential business conflicts of interest with Master
Graphics. Master Graphics will continue to be our controlling shareholder. As a
result, conflicts of interest may arise between us and Master Graphics
including conflicts related to the nature, quality and pricing of services we
provide to Master Graphics; and the nature, quality and pricing of services
Master Graphics provides to us. We cannot assure you that we will be able to
resolve any potential conflicts or that, if resolved, we would not be able to
receive more favorable resolution if we were dealing with an unaffiliated
party. Our agreements with Master Graphics may be amended from time to time
upon agreement between the parties. As long as we are controlled by Master
Graphics, we cannot assure you that Master Graphics will not require us to
agree to an amendment to the transition services agreement or any other
agreement that may be more or less favorable to us than the current terms of
the agreement.


   Master Graphics could undergo a change of control that could materially and
adversely affect our relationship. John P. Miller, a member of our Board of
Directors and the President and Chief Executive Officer and Chairman of the
Board of Directors of Master Graphics, currently owns approximately 52% of the
outstanding common stock of Master Graphics. Mr. Miller could sell all or a
portion of his ownership interest in Master Graphics to an unaffiliated party
or Master Graphics could otherwise undergo a change of control. If Master
Graphics undergoes a change of control, we cannot assure you that the
relationship between EagleDirect.com and Master Graphics will not change, that
we will still have access to the Master Graphics' sales force or production
facilities, or that Master Graphics will continue to provide services to us.
These events could have a material and adverse affect on our business.

   We have potential liability for Master Graphics' tax obligations. For all
periods in which Master Graphics owns or owned 80% or more of our capital
stock, we will file a consolidated federal income tax return with Master
Graphics. If Master Graphics or other members of the consolidated group fail to
make any federal income tax payments, we would be liable for the shortfall
since each member of a consolidated group is liable for the group's entire tax
obligation.

Risks Related to this Offering

   Our stock price may be particularly volatile because of our industry. The
stock market in general, and the market for common stock of Internet-related
and technology companies in particular, has been highly volatile. As a result,
the market price of our common stock is likely to be highly volatile. Investors
may not be able to resell their shares of our common stock at or above the
initial offering price. The trading prices of many technology and Internet-
related companies' stocks have reflected valuations substantially above
traditional levels. We cannot assure you that our stock will trade at the same
levels as other Internet stocks or that Internet stocks in general will sustain
their current market prices. Factors that could cause such volatility may
include:

  .  announcements of technological innovations;

  .  changes in financial estimates by securities analysts;

  .  changes in the market valuations of other Internet companies;

  .  announcements by us or our competitors of significant acquisitions,
     strategic partnerships or joint ventures;

  .  additions or departures of key personnel; and

  .  sales of common stock.

Many of these factors are beyond our control. These factors may materially and
adversely affect the market price of our common stock, regardless of our
operating performance.

   Our quarterly revenue and operating results vary significantly and may not
be indicative of future performance, which is difficult to forecast. Our stock
price may fall if our performance does not meet analysts' or investors'
expectations. Our quarterly revenue, expenses and operating results have varied

                                       11
<PAGE>

significantly in the past and are likely to vary significantly from quarter-to-
quarter in the future. The general commercial printing industry is
characterized by individual orders from customers for specific printing
projects rather than multi-year contracts. Continued engagement for successive
jobs depends on the customers' satisfaction with the services provided. As a
result, we cannot predict the number, size and profitability of printing jobs
in a given period. Moreover, although database marketing involves longer-term
contracts and relatively predictable revenue, it also requires a long sales
cycle while systems and programs are being established. During the sales cycle,
revenue from database marketing is difficult to predict. As a result, we cannot
predict the number or profitability of database marketing agreements into which
we will enter. Our operating results may fall below market analysts' or
investors' expectations in some future quarters, which could lead to a
significant decline in the market price of our stock. In addition to the risk
factors described elsewhere, quarterly fluctuations may also result from:

  .  our ability to obtain new customers;

  .  changes in our operating expenses and capital expenditure requirements;

  .  our ability to retain our existing customers and increase sales to them;

  .  changes in the mix of printing and database marketing services we sell;

  .  the timing of customer orders;

  .  the announcement of new or enhanced products by us or our customers;

  .  technological innovations by us or our competitors;

  .  increased competition; and

  .  general or industry-specific economic conditions.

Based on all of these factors, we believe that our quarterly revenues, expenses
and operating results will be difficult to predict.

   Our securities have never been traded in the public markets prior to this
offering and we cannot assure you that our stock price will not decline after
this offering. Before this offering, there has not been a public market for our
common stock and the trading market price of our common stock may decline below
the initial public offering price. The initial public offering price has been
determined by negotiations between us and the representatives of the
underwriters. See "Underwriting" for a discussion of the factors considered in
determining the initial public offering price. In addition, an active public
market for our common stock may not develop or be sustained after this
offering.

   The book value of the shares you purchase will be substantially less than
the price you pay for the shares, and if a liquidation were to occur, you may
receive significantly less than your full investment in the shares. The initial
public offering price is substantially higher than the net tangible book value
of each outstanding share of common stock. As a result, purchasers of common
stock in this offering will suffer immediate and substantial dilution in the
book value of shares they purchase in this offering. The dilution will be $
per share in the net tangible book value of the common stock from the initial
public offering price. If additional shares are sold by the underwriters
following exercise of their over-allotment option, there will be further
dilution. As a result of this dilution, common shareholders purchasing stock in
this offering may receive upon a liquidation significantly less than their full
investment in the shares purchased in this offering. Please refer to the
discussion under the caption "Dilution" for a more complete description of the
amount of dilution.

   Our articles of incorporation and our bylaws contain provisions that may
make it difficult for a third party to acquire our company, and this could
depress our stock price. Our articles of incorporation and our bylaws contain
provisions that could delay, defer or prevent a change in control of our
company or our

                                       12
<PAGE>

management. These provisions could also discourage proxy contests and make it
more difficult for you and other shareholders to elect directors and take other
corporate actions. As a result, these provisions could limit the price that
investors are willing to pay in the future for shares of our common stock.
These provisions:

  .  authorize us to issue "blank check" preferred stock, which is preferred
     stock that can be created and issued by the board of directors without
     prior shareholder approval, with rights senior to those of common stock;

  .  provide for a staggered board of directors, so that no more than 1/3 of
     our directors could be replaced each year and it would take three
     successive annual meetings to replace all directors;

  .  prohibit shareholder action by written consent; and

  .  establish advance notice requirements for submitting nominations for
     election to the board of directors and for proposing matters that can be
     acted upon by shareholders at a meeting.

   You should not rely on forward-looking statements we make in this
prospectus. This prospectus contains forward-looking statements that involve
risks and uncertainties. These statements relate to future events or our future
financial performance. In some cases, you can identify forward-looking
statements by terminology including "could," "may," "will," "should," "expect,"
"plan," "anticipate," "believe," "estimate," "predict," "potential" or
"continue," the negative of these terms or other comparable terminology. These
statements are only predictions. Actual events or results may differ
materially. In evaluating these statements, you should specifically consider
various factors, including the volatility of the stock market, the impact of
year 2000 problems and the other risks and information in this prospectus.
These factors may cause our actual results to differ materially from any
forward-looking statement.

   Although we believe that the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee future results, levels of
activity, performance or achievements. We are under no duty to update any of
the forward-looking statements after the date of this prospectus in order to
conform them to actual results or to changes in our expectations.

   Future sales of our common stock may depress our stock price. If our
shareholder sells substantial amounts of our common stock in the public market
following this offering, then the market price for our common stock could fall.
These sales might also make it harder for us to sell equity securities in the
future. Restrictions under the securities laws and lock-up agreements limit the
number of shares of common stock available for sale in the public market. After
this offering,      shares of our common stock will be outstanding.      shares
will be outstanding if the underwriters' over-allotment option is exercised in
full. The shares sold in this offering will be freely tradable unless these
shares are purchased by our affiliates. The remaining shares of common stock
held by the existing shareholder are restricted securities and may only be sold
in the public market if registered or if they qualify for an exemption from the
registration requirements of the Securities Act of 1933. Our sole shareholder,
Master Graphics, has agreed not to sell any of these securities for 180 days
after this offering without the prior written consent of Hoak Breedlove
Wesneski & Co.

                                       13
<PAGE>

                                USE OF PROCEEDS

   We estimate that the net proceeds from the sale of the    shares of common
stock offered by EagleDirect.com in this offering will be approximately $
million, assuming an initial public offering price of $    per share and after
deducting the underwriting discounts and commissions and estimated offering
expenses. If the underwriters' over-allotment option is exercised in full, we
estimate that the net proceeds will be approximately $    million.

   The following describes how we will use the net proceeds of the offering:

  .  We will use approximately $    million to expand our sales and marketing
     capabilities.

  .  We will use approximately $    million for research and development.

  .  We will use approximately $    million to repay a portion of our
     indebtedness to our sister company, Premier Graphics. We incurred $11.5
     million of debt to purchase our assets from Premier Graphics. The
     purchase price for the assets was the approximate book value of the
     assets. This indebtedness was incurred on October 1, 1999 and matures
     five years from the closing of the offering. The indebtedness bears
     interest at 8 1/2% per annum.

  .  We will use approximately $    to pay the holders of Premier Graphics'
     Senior Notes a fee for their consent to release us from: (1) the
     guarantee of the Senior Notes; and (2) restrictions placed on our
     activities by the indenture which governs the Senior Notes.

  .  The remainder of the net proceeds will be used for general corporate
     purposes, including working capital.

   Pending such uses, we intend to invest the net proceeds of this offering in
short-term, interest-bearing, investment grade securities, certificates of
deposit or direct guaranteed obligations of the United States.

                                DIVIDEND POLICY

   We have never declared or paid any cash dividends on our capital stock. We
do not expect to pay any cash dividends on our capital stock in the foreseeable
future. We currently intend to retain future earnings, if any, to finance
operations and the growth of our business. We may incur indebtedness in the
future which may prohibit or effectively restrict the payment of dividends. Any
future determination to pay cash dividends will be at the discretion of our
board of directors.

                                       14
<PAGE>

                                CAPITALIZATION

   The following table sets forth our capitalization as of June 30, 1999. Our
capitalization is presented on:

  .   an actual basis as a division of Premier Graphics;

  .   a pro forma basis to give effect to the incorporation of
      EagleDirect.com and the sale of assets by Premier Graphics to
      EagleDirect.com;

  .   a pro forma as adjusted basis to give effect to (1) the incorporation
      of EagleDirect.com and the sale of assets by Premier Graphics to
      EagleDirect.com; and (2) the receipt and application of the estimated
      net proceeds from the sale of the shares of common stock offered by
      EagleDirect.com in this offering at an assumed initial public offering
      price of $    per share.

<TABLE>
<CAPTION>
                                                         As of June 30, 1999
                                                       ------------------------
                                                                         Pro
                                                                 Pro   Forma As
                                                       Actual   Forma  Adjusted
                                                       ------- ------- --------
                                                            (in thousands)
<S>                                                    <C>     <C>     <C>
Intercompany debt..................................... $11,000 $11,500
Equity:
  Parent's equity in division (1).....................     121     --     --
  Preferred stock, $.001 par value per share,
   10,000,000 shares authorized; no shares issued and
   outstanding actual, pro forma and pro forma as
   adjusted...........................................     --      --     --
  Common stock, $.001 par value per share, 100,000,000
   shares authorized; no shares issued and outstanding
   actual; 1,000 shares issued and outstanding pro
   forma;    shares issued and outstanding, pro forma
   as adjusted........................................     --      --
  Additional paid-in capital..........................     --      121
  Retained earnings (deficit).........................     --      --
                                                       ------- -------   ----
  Total equity........................................     121     121
                                                       ------- -------   ----
    Total capitalization.............................. $11,121 $11,621   $
                                                       ======= =======   ====
</TABLE>
- --------
(1)  From April 27, 1999 (the date of acquisition by Premier Graphics) to
     October 1, 1999, Eagle Direct was operated as a division of Premier
     Graphics and, therefore, had no corporate capital accounts.

   Please read the capitalization table together with "Selected Financial
Data," "Management's Discussion and Analysis of Financial Condition and
Results of Operations" and the financial statements included in other parts of
this prospectus.

                                      15
<PAGE>

                                    DILUTION

   As of June 30, 1999, our pro forma net tangible book value was approximately
$    million, or $    per share of common stock. Pro forma net tangible book
value per share represents the amount of our total tangible assets, less total
liabilities, divided by the pro forma shares of common stock outstanding as of
June 30, 1999. The pro forma number of shares is based on the actual number of
shares issued to incorporate EagleDirect.com. After giving effect to the
incorporation of EagleDirect.com, the acquisition of our assets from Premier
Graphics, the issuance and sale of the     shares of common stock offered in
this offering, and the application of the estimated net proceeds, our pro forma
net tangible book value as of June 30, 1999 would have been $    million, or
$    per share. This represents an immediate increase in pro forma net tangible
book value of $    per share to existing shareholders and an immediate dilution
of $    per share to new investors. The following table illustrates this per
share dilution:

<TABLE>
<S>                                                                   <C>  <C>
Initial public offering price per share..............................      $
  Pro forma net tangible book value per share at June 30, 1999....... $
  Increase in pro forma net tangible book value per share
   attributable to new investors.....................................
Pro forma net tangible book value per share after offering...........
                                                                           ----
Dilution per share to new investors..................................      $
                                                                           ====
</TABLE>

   The following table summarizes, on a pro forma basis, as of June 30, 1999,
the differences between the number of shares of common stock purchased, the
total consideration paid and the average price per share paid by the existing
shareholders and the new investors purchasing shares of common stock in this
offering:

<TABLE>
<CAPTION>
                                         Shares         Total
                                       Purchased    Consideration
                                     -------------- -------------- Average Price
                                     Number Percent Amount Percent   Per Share
                                     ------ ------- ------ ------- -------------
<S>                                  <C>    <C>     <C>    <C>     <C>
Existing shareholders...............             %  $           %      $
New investors.......................
                                      ----    ---   -----    ---
  Total.............................          100%  $        100%
                                      ====    ===   =====    ===
</TABLE>

                                       16
<PAGE>

                            SELECTED FINANCIAL DATA

   The selected financial data set forth below should be read in conjunction
with our financial statements and the notes thereto included elsewhere in this
prospectus and "Management's Discussion and Analysis of Financial Condition and
Results of Operations." The selected statement of operations data presented
below for the three-year period ended December 31, 1998 and the balance sheet
data at December 31, 1997 and 1998, are derived from financial statements
audited by KPMG LLP, our independent auditors, that are included elsewhere in
this prospectus. The selected statement of operations data presented below for
the two-year period ended December 31, 1995 and the balance sheet data at
December 31, 1994, 1995, and 1996 are derived from unaudited financial
statements that are not included in this prospectus. The statement of
operations data for the six months ended June 30, 1998 and June 30, 1999 and
balance sheet data as of June 30, 1999 are unaudited and are derived from
unaudited financial statements that are included elsewhere in this prospectus.
In the opinion of management, all necessary adjustments, consisting only of
normal recurring adjustments, have been included to present fairly the
unaudited interim results when read in connection with the audited financial
statements and notes to those statements. Operating results for the six months
ended June 30, 1999 are not necessarily indicative of the results of operations
that may be expected for the year ended December 31, 1999. The selected
financial data presented below reflect the operations of Eagle Direct, Inc. as
a stand-alone entity for all periods prior to April 27, 1999 and as a division
of Premier Graphics from and after April 27, 1999. The significant changes in
total assets, long-term obligations and equity from December 31, 1998 to June
30, 1999 reflected in the balance sheet data were primarily the result of the
acquisition of Eagle Direct by Premier Graphics in April 1999 and the
application of purchase accounting for that transaction.

   Prior to its acquisition by Premier Graphics, Eagle Direct was a Subchapter-
S corporation for Federal and state income tax purposes, and as such did not
provide for income tax expense in its financial statements. After its
acquisition, Eagle Direct was operated as a division of Premier Graphics and as
a division did not record a provision for income taxes. For purposes of the
selected financial data set forth below, income tax expense (benefit) is shown
on a pro forma basis for the year ended December 31, 1998 and the six months
ended June 30, 1999, based on statutory income tax rates in effect during the
periods. As a division of Premier Graphics, Eagle Direct had no shares of
common stock outstanding. For purposes of disclosing pro forma earnings per
share, the number of common shares outstanding is based on the number of shares
subsequently issued to capitalize EagleDirect.com, the successor to Eagle
Direct, as more fully discussed in note 4 to Eagle Direct's June 30, 1999
condensed financial statements, which are contained elsewhere in this
prospectus.

                                       17
<PAGE>

<TABLE>
<CAPTION>
                                                                              Six Months
                                                                              Ended June
                                      Year Ended December 31,                     30,
                          -------------------------------------------------  --------------
                             1994        1995      1996     1997     1998     1998    1999
                          ----------- ----------- -------  -------  -------  ------  ------
                          (unaudited) (unaudited)                             (unaudited)
                          (in thousands, except share and per share data)
<S>                       <C>         <C>         <C>      <C>      <C>      <C>     <C>
Statement of Operations
 Data:
Revenue.................    $11,389     $12,403   $14,767  $13,116  $15,721  $7,106  $7,433
Cost of revenue.........      8,364       9,120    11,111    9,726   11,139   5,252   5,191
Gross profit (loss).....      3,025       3,283     3,656    3,390    4,583   1,854   2,242
Operating expenses......      2,655       2,953     3,422    3,503    3,906   1,878   2,179
Income (loss) from
 operations.............        370         330       234     (113)     676     (25)     63
Other income (expense)..       (207)       (224)     (257)    (212)    (246)   (130)   (245)
Net income (loss).......        163         106       (23)    (325)     430    (155)   (182)
Pro forma (unaudited):
 Net income (loss)......                                                270            (125)
 Net income (loss) per
  share.................
 Common shares
  outstanding...........
</TABLE>

<TABLE>
<CAPTION>
                                               December 31,
                                       -----------------------------  June 30,
                                       1994  1995  1996  1997  1998     1999
                                       ----- ----- ----- ----- ----- -----------
                                              (in thousands)         (unaudited)
<S>                                    <C>   <C>   <C>   <C>   <C>   <C>
Balance Sheet Data:
Cash and cash equivalents............. $  42 $ 126 $ 176 $  12 $ 101   $     5
Working capital.......................   830   878   797   430 1,147       889
Total assets.......................... 5,774 5,698 5,869 4,592 5,143    12,789
Long-term obligations................. 2,135 2,214 1,984 1,774 1,776    11,000
Equity................................ 1,581 1,688 1,665 1,340 1,770       121
</TABLE>

                                       18
<PAGE>

                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

   The following discussion should be read in conjunction with the financial
statements and notes to those statements appearing elsewhere in this
prospectus. The following discussion contains forward-looking statements that
involve risks and uncertainties, such as statements of our plans, objectives,
expectations and intentions. Our actual results may differ significantly from
those projected in the forward-looking statements. Factors that might cause
future results to differ materially from those projected in the forward-looking
statements include, but are not limited to, those discussed in "Risk Factors"
and elsewhere in the prospectus.

Overview

   We provide Internet-enabled, integrated commercial printing and database
marketing services. We introduced our database marketing services in 1984 and
our Internet-enabled print procurement services in 1996.

   During the last three years, we have developed our Internet-enabled services
to satisfy the unique requirements of our clients. We believe that our limited
capital resources for selling, marketing and product development have
constrained the revenue growth of our Internet-enabled services. Despite this
limitation, total revenue from Internet-enabled services and other services we
provided to customers that used our Internet-enabled services, not including
pass-through charges for freight and postage, increased from approximately $4.4
million in 1996 to approximately $8.1 million in 1998. During 1999, these
revenues continued to grow to approximately $4.2 million in the first half of
1999 compared to approximately $3.3 million in the first half of 1998. We
believe the proceeds from this offering that we will use for selling, marketing
and product development; our substantially larger sales force; and our
strategic relationships with NCR, Claritas, and Master Graphics will accelerate
the growth in revenue from Internet-enabled services.

   We derive revenue from printing services, mailing and fulfillment services
and database marketing services. We also generate revenue from services related
to the setup and maintenance of each customer-specific online procurement
solution. Historically, we have generated more than half of our revenue in the
second half of the calendar year. There are two broad categories of our cost of
revenue: (1) fixed costs, consisting primarily of payroll, equipment
depreciation and building costs, including rent; and (2) variable costs,
consisting primarily of material costs. Our gross margins are higher on our
database marketing revenue than our print-related revenue. Postage and freight
charges, which are a significant portion of our mailing and fulfillment
revenue, have minimal gross margin because we generally pass these costs on to
our customers without markup.

   Our business incurs operating expenses in three broad expense categories:
sales and marketing, product development and general and administrative. Most
of our historical expenditures have been in the sales and marketing and general
and administrative categories. We expect that sales and marketing expenses and
product development expenses will account for a larger percentage of our
operating expenses following this offering. As a result of Master Graphics'
acquisition of Eagle Direct and the arrangements we entered into with Howard
Harris described under "Certain Transactions," we will record approximately
$18.0 million of goodwill that will be amortized over 40 years as a charge
against earnings of approximately $450,000 per year.

                                       19
<PAGE>

Results of Operations

   The following table sets forth certain financial data for the periods
indicated (dollars in thousands) and such results as a percentage of revenue:

<TABLE>
<CAPTION>
                                  Year ended December 31,               Six Months Ended June 30,
                         ---------------------------------------------  ----------------------------
                             1996            1997            1998           1998           1999
                         --------------  --------------  -------------  -------------  -------------
<S>                      <C>      <C>    <C>      <C>    <C>     <C>    <C>     <C>    <C>     <C>
Revenue................. $14,767  100.0% $13,116  100.0% $15,721 100.0% $7,106  100.0% $7,433  100.0%
Cost of revenue.........  11,111   75.2    9,726   74.2   11,139  70.8   5,252   73.9   5,191   69.8
Gross profit (loss).....   3,656   24.8    3,390   25.9    4,583  29.2   1,854   26.1   2,242   30.2
Sales and marketing.....   1,915   13.0    1,814   13.9    1,848  11.7     873   12.3   1,032   13.9
General and
 administrative.........   1,292    8.7    1,403   10.7    1,634  10.4     792   11.1     894   12.0
Research and
 development............     215    1.5      286    2.2      424   2.7     213    3.0     253    3.4
Income (loss) from
 operations.............     234    1.6     (113)  (0.9)     676   4.3     (25)  (0.3)     63    0.1
Net income (loss).......     (23)   (.2)    (324)  (2.5)     430   2.7    (155)  (2.2)   (182)  (2.4)
</TABLE>

 Six Months Ended June 30, 1999 Compared To Six Months Ended June 30, 1998

   Revenue. Revenue increased 4.2%, from $7.1 million for the six months ended
June 30, 1998 to $7.4 million for the six months ended June 30, 1999. The
increase was primarily attributable to the addition of new customers, most of
whom use our Internet-enabled services.

   Gross Profit. Gross profit increased 15.8%, from $1.9 million for the six
months ended June 30, 1998 to $2.2 million for the six months ended June 30,
1999. Gross margin increased from 26.1% to 30.2%. The increase in gross profit
was primarily attributable to higher revenue and gross margin. The increase in
gross margin was primarily due to an increase in our higher-margin revenue from
sources other than the production of printed materials.

   Research and Development Expenses. Research and development expenses in the
first half of 1999 increased 18.8% from the first half of 1998 due to added
personnel.

   Net Income. Despite an increase in income from operations, net income (loss)
remained relatively constant for the six months ended June 30, 1999 compared to
the same period for 1998 because of higher interest expense. For the first half
of 1999, interest expense increased 90.8% to approximately $208,000 from
approximately $109,000 for the first six months of 1998 due to the long-term
debt incurred by Premier Graphics when it acquired us.

 Year Ended December 31, 1998 Compared to Year Ended December 31, 1997

   Revenue. Revenue increased 19.8%, from $13.1 million in 1997 to $15.7
million in 1998 as a result of greater sales to the majority of our top 20
customers, as well as the addition of new customers.

   Gross Profit. Gross profit increased 35.3% from $3.4 million in 1997 to $4.6
million in 1998. Gross margin increased from 25.7% to 29.2%. The increase in
gross profit was primarily attributable to higher revenue and gross margin. The
increase in gross margin was attributable to an increase in our higher-margin
revenue from sources other than the production of printed materials.

   Research and Development Expenses. Research and development expenses in 1998
increased 48.3% from 1997 due to added personnel.

 Year Ended December 31, 1997 Compared to Year Ended December 31, 1996

   Revenue. Revenue decreased 11.5%, from $14.8 million in 1996 to $13.1
million in 1997. In 1997, we started requiring customers to make deposits
against anticipated postage expenses. As a result, some customers paid their
postage directly, which decreased our postage revenue during the period. In
addition, we lost two significant customers who were acquired by other
businesses.

                                       20
<PAGE>

   Gross Profit. Gross profit decreased 8.1% from $3.7 million in 1996 to $3.4
million in 1997. Gross margin remained relatively flat for 1997 compared to
1996. The decrease in gross profit was primarily attributable to decreasing
sales. Gross margin did not change because low-margin postage revenue decreased
as a percentage of total revenue.

   Research and Development Expenses. Research and development expenses in 1997
increased 33.0% from 1996 due to added personnel.

Liquidity and Capital Resources

   Historically, our operations and growth have been financed through
internally generated working capital and borrowings from commercial banks or
other lenders. During the past three and one-half fiscal years, we generated
increasing levels of cash from operating activities, which totaled $2.6
million. We used this cash primarily to fund capital expenditures totalling
$1.5 million and to repay $1.1 million of debt. We incurred $11.5 million of
debt to purchase our assets from Premier Graphics. We will use $   million of
net proceeds to repay a portion of this debt. The debt that remains outstanding
will be payable in equal quarterly installments of principal plus accrued
interest and will mature five years from the closing of the offering.

   We have received a term sheet from General Electric Capital Corporation to
provide a credit facility with an initial borrowing capacity of $2 million upon
completion of the offering and are currently negotiating the definitive
documentation for this facility. There is no assurance, however, that we will
be able to successfully negotiate this facility.

   We currently expect to increase our operating expenses substantially in
connection with our aggressive growth strategy. These additional operating
expenses will consume a material amount of our cash resources, including a
portion of the net proceeds of this offering. We believe that the net proceeds
of this offering will be sufficient to meet our anticipated cash needs for
working capital, and capital expenditures for at least the next 12 months.
However, our cash needs could exceed our expectations, and we may choose to
seek additional financing before that time. There is no assurance that we will
be able to obtain additional financing on favorable terms, if at all.

Year 2000

   If internal systems do not correctly recognize and process date information
beyond the year 1999, there could be an adverse impact on our operations. The
year 2000 compliance issues stem from the computer industry's practice of
conserving data storage by using two digits to represent a year. Systems and
hardware using this format may process data incorrectly or fail with the use of
dates in the next century. These types of failures can influence applications
that rely on dates to perform calculations (such as an accounts receivable
aging report), as well as systems such as building security and heating.
Significant uncertainty exists concerning the scope and magnitude of problems
associated with the century change.

   We have completed our review program of the potential impact of the change
in the century on our computer systems and software. Based on our assessment,
we believe that all of our systems will be able to distinguish the twenty-first
century dates from dates of the twentieth century before the century change. In
addition, we have installed a new internal management information system to
assure that our accounting and operating systems are year 2000 compliant.
Finally, we have assessed third party systems on which we rely, and we are not
aware of any material year 2000 problems with these third party products or
services.

   The costs incurred to date in our year 2000 compliance program include the
purchase of our new management information system for approximately $100,000
and the expense of our salaried employees devoted to our year 2000 assessment
and remediation efforts.

                                       21
<PAGE>

   If year 2000 issues in our systems and equipment are not addressed
satisfactorily, we could experience a disruption in business and loss of
customers which would have a material, adverse effect on our earnings and cash
flow.

Impact of Recently Issued Accounting Standards

   We do not believe that any recently issued, but not yet adopted, accounting
standards will have a material impact on our financial statements. We adopted
the AICPA's Statement of Position No. 98-1, Accounting for the Costs of
Computer Software Developed or Obtained for Internal Use, effective January 1,
1999. The impact on our financial statements as of and for the six months ended
June 30, 1999 were not material. Statement of Financial Accounting Standards
(SFAS) No. 133, Accounting for Derivative Financial Instruments, amended as to
its effective date by SFAS No. 137, will be effective for our year ending
December 31, 2001. We do not expect this SFAS to have a material impact on our
financial statements since we do not currently invest in such instruments.

                    QUANTITATIVE AND QUALITATIVE MARKET RISK

   Market risks are not considered to be material to us at the present. We do
not have any risk involving foreign currency because all of our operations are
based in the United States. We do not have any commodity derivative
instruments, and the related market risk, because we have generally been able
to pass on to customers in our pricing the fluctuations that we experience in
paper costs, the largest and most volatile of our product costs. We have not
dealt in the past, nor do we anticipate dealing in the near future, in interest
rate derivative instruments. A substantial portion of our debt bears interest
at fixed rates and, therefore, we currently do not have significant exposure to
interest rate fluctuations.

                                       22
<PAGE>

                                    BUSINESS

EagleDirect.com

   We are a leading single-source provider of Internet-enabled, integrated
commercial printing and database marketing solutions that allow businesses to
market their products more effectively and reduce the costs and inefficiencies
associated with traditional printing and marketing processes. We introduced our
database marketing solutions in 1984 and our Internet-enabled print procurement
solutions in 1996. Our Internet-enabled solutions allow businesses to:

  /0/access and analyze information in marketing databases;

  .  develop effective marketing campaigns based on the marketing databases;

  .  design, modify and personalize marketing materials;

  .  initiate the printing, sorting and mailing of marketing and other
     printed materials; and

  .  track and analyze the results of marketing campaigns.

   Clients may combine one or more of these solutions within an interactive,
customer specific Web site to best suit their unique needs.

   The following chart compares the traditional process for ordering printed
marketing materials with the process available to a client using the
EagleDirect.com solution to assist in its marketing program:

[Flow Chart comparing the EagleDirect process to the traditional process
appears here.]

   As this chart illustrates, the traditional printing and marketing processes
are labor intensive and repetitive. Our Internet-enabled solutions
significantly reduce the inefficiencies traditionally associated with these
processes.

Industry Background

 The Emergence of Business-to-Business Electronic Commerce

   The Internet has emerged as a medium to deliver products and services from
business to business that offers the potential for organizations to streamline
complex processes, increase accuracy and product quality, lower costs and
improve productivity. Forrester Research, Inc. estimates that businesses bought
and sold $43 billion in goods over the Internet in 1998 and predicts that
business-to-business e-commerce will grow to $1.3 trillion by 2003,
representing more than 90% of the total projected e-commerce market.

   The dynamics of business-to-business e-commerce relationships differ
significantly from those of other e-commerce relationships. Business-to-
business e-commerce solutions frequently automate or otherwise impact workflows
or processes that are fundamental to operations by replacing various paper-
based transactions with electronic communications. In addition, business-to-
business e-commerce solutions must often be integrated with an organization's
existing information systems. Finally, personnel throughout the organization
must be trained to use the solution. Consequently, selection and implementation
of a business-to-business e-commerce solution represents a significant
commitment by an organization, and the costs of switching solutions are high.

   Business-to-business e-commerce solutions that offer improved efficiency
through the automation of business processes and workflows are being targeted
toward a variety of industries. We believe these solutions are likely to be
most readily accepted by industries characterized by a large number of buyers
and sellers, a high degree of fragmentation among buyers, sellers or both,
significant dependence on information exchange, large transaction volume and
user acceptance of the Internet.

                                       23
<PAGE>

 The Printing Industry

   The U.S. printing industry is large and highly fragmented. We provide
services within the general commercial printing portion of the industry which,
according to the Printing Industries of America, had approximately $49.4
billion in revenue in 1998, compared to $46.8 billion in revenue in 1997 and
$42.9 billion in revenue in 1996. In 1998, there were approximately 24,000
general commercial printing companies located in the United States.

   The general commercial printing industry involves developing a customer's
concept into printable material through the use of design and electronic
prepress services; using printing presses to imprint printable material onto
paper; cutting, folding, and binding the finished product; and, finally,
storing and distributing the finished product. We believe that businesses
desire a more efficient process for ordering and customizing printed business
materials to minimize the time and cost of procurement. Customers also wish to
limit the number of vendors they must deal with to satisfy their printed
business materials requirements. We believe our Internet-enabled solutions can
significantly reduce the inefficiencies traditionally associated with the
general commercial printing process.

 Database Marketing

   Businesses increasingly use data about customers, prospective customers and
the marketplace to manage their businesses. Recent advances in information
technology have allowed data to be accessed and processed more cost effectively
into useful strategic information and shared more efficiently within an
organization. This has caused many companies to invest in managing and
maintaining their own internal data and integrating their data with external
data sources to improve business decision-making.

   The combination of recent advances in information technology, ever
increasing amounts of raw data and changing household and population profiles
has spurred a transition from traditional advertising by mass media to targeted
one-to-one marketing. Database marketing services analyze data in data
warehouses to allow companies to engage in one-to-one marketing. Businesses are
increasing corporate expenditures allocated to building data warehouses, where
information is maintained and analyzed. International Data Corporation projects
that the portion of the data warehouse market we serve will grow from $9.4
billion in 1998 to $21.7 billion in 2002, a compounded annual growth rate of
approximately 23.3%.

The EagleDirect.com Solutions

   Through customer-specific, secure Web sites, we meet the unique and specific
needs of businesses' print procurement and marketing departments.
EagleDirect.com provides comprehensive, real-time online solutions that reduce
many of the inefficiencies associated with:

  .  the error-prone, time-consuming and labor-intensive traditional general
     commercial printing process;

  .  creating and populating data warehouses;

  .  direct mailing;

  .  product storage and fulfillment; and

  .  creating, delivering, tracking and analyzing the results of one-to-one
     marketing.

                                       24
<PAGE>

 Print Solutions

   Our clients may use our Internet-enabled print procurement solutions to
order printed business materials, including marketing materials and general
office products. We offer customer-specific menus that enable a user to access
a digital catalog of standard printed business materials that may include
photographs, brochures, posters, product catalogs, price sheets and business
supplies, along with other custom-printed business material--from direct mail
to stationery and business cards. Our printing procurement solutions offer the
following key features:

   Integration with
   Marketing Databases.......  Our clients have the ability to combine
                               customer-specific printed marketing materials
                               with the information contained in marketing
                               databases to improve the effectiveness and
                               efficiency of their marketing processes.

   Efficiency................  Our online procurement systems are designed to
                               allow clients to create, modify, proof, and
                               order customer-specific printed business
                               materials from their desktops on a real-time
                               basis, reducing inefficiencies traditionally
                               associated with general commercial printing.

   Accuracy..................  Our system allows users to enter, proof, update
                               and maintain their information online. We
                               believe our solutions reduce errors associated
                               with data reentry, typesetting and the
                               inadvertent use of outdated document versions.

   Technology and
   Production................  Our automated system routes print-ready files
                               directly to either our printing facility or the
                               printing facilities of Mail-Well or Master
                               Graphics. This eliminates typesetting and other
                               labor intensive pre-press manufacturing steps.
                               Our relationships with Mail-Well and Master
                               Graphics allow us to rapidly deliver high-
                               quality printed business materials from more
                               than 100 printing facilities.

 Marketing Solutions

   Our Internet-enabled marketing solutions allow our clients to retain and
increase the value of existing customers and acquire new customers by focusing
investment resources on those customers with the greatest current and potential
value. Our marketing solutions offer the following key features:

   Performance Measurement...  We have expertise in designing performance
                               tracking and measurement methodologies that are
                               integrated with our direct mail, fulfillment
                               and database systems. By measuring marketing
                               performance, our clients are able to measure
                               return on marketing investment and fine-tune
                               the performance of marketing programs.

   Data Warehousing and
   Modeling..................  Data warehousing involves pulling data from
                               disparate client marketing files and
                               commercially available consumer lists into an
                               integrated database. Data modeling enables our
                               clients to predict the results of a direct
                               marketing product or service offering and to
                               quantify and measure the return on their
                               marketing investment.

   Real-time Information.....  Using our proprietary software, we create an
                               Internet link between our clients' database
                               mainframes and our systems so that any update
                               to consumer information is automatically
                               transmitted to our systems. Since marketing
                               analysis is performed on our systems

                                       25
<PAGE>

                               rather than our clients' systems, the analysis
                               does not result in downtime or delays in our
                               clients' systems.

   Comprehensive Solution....  Our comprehensive offering of software, data
                               management and consulting services helps
                               businesses develop and implement more effective
                               direct marketing programs.

 Increased Marketing
 Velocity....................  Our systems create fully-automated marketing
                               campaigns, allowing clients to develop
                               customized communications triggered by:

                               .  specific events such as cancellations of
                                  service, changes in spending patterns or
                                  customer complaints status;

                               .  customer characteristics such as age,
                                  income, presence of children and buying
                                  behavior; or

                               .  dates such as birth dates or contract
                                  renewal dates.

                               Our systems enable businesses to reduce
                               dramatically the cycle time from planning
                               through design, execution and measurement of
                               campaigns, to better respond to competitive and
                               market pressures and to quickly evaluate new
                               campaigns.

   We believe that our unique Internet-enabled integration of all critical
marketing and purchasing activities will decrease the possibility of print
errors and reduce the time associated with procuring printed business materials
from several days to minutes and creating a direct mail program from weeks to
hours.

Business Strategy

   Our objective is to be a single-source provider of our Internet-enabled
services to businesses' print procurement and marketing departments. The key
elements of our strategy are to:

  .  Rapidly add new customers through increased direct sales efforts and
     strategic alliances. In October 1999, Master Graphics transferred to
     EagleDirect.com 10 people from Master Graphics' national sales force,
     bringing our total sales force to 20 people. In addition, through our
     strategic relationships, we have the ability to leverage Master
     Graphics' sales force, Claritas' cable television and telecommunications
     sales force and NCR Systemedia Group's sales force, which total
     approximately 370 people. We believe that a significant portion of these
     outside sales people will have the ability and desire to market our
     Internet-enabled solutions to their customers. Please refer to the
     discussion under "Strategic Relationships and Alliances" for a more
     complete description of our relationships with Master Graphics, Claritas
     and NCR.

  .  Cross-sell our comprehensive suite of services to existing
     clients. Currently, EagleDirect.com has more than 200 active clients. We
     believe that substantial opportunity exists for us to sell additional
     Internet-enabled products and services to our existing clients. Our
     strategy is to become the single-source provider of printed business
     materials and marketing services to our clients. We intend to accomplish
     this goal by selling additional products and services through our
     existing sales relationships and by developing new sales relationships
     with our clients.

  .  Maintain product and technology leadership through continuing
     development and innovation. We intend to continue to improve our
     technology to meet the evolving needs of our clients. We will continue
     to develop, purchase or license technological advancements for our print
     procurement and marketing solutions to enhance their reliability,
     functionality and ease of integration with existing or newly developed
     systems.

  .  Capitalize on market position and build brand recognition. We intend to
     capitalize on the fact that we are one of the first companies to offer
     comprehensive e-commerce solutions for print

                                       26
<PAGE>

     procurement and marketing. In addition, we will pursue strategic
     relationships with industry leaders, such as Mail-Well, Master Graphics,
     Claritas and NCR, to accelerate market awareness and demand for our e-
     commerce solutions. We also intend to pursue an aggressive brand
     development strategy through targeted advertising and promotions, press
     coverage and participation in trade associations and industry events.

Strategic Relationships and Alliances

 Mail-Well, Inc.

   We have formed a strategic alliance with Mail-Well, Inc., one of the
largest general commercial printing companies in the United States. Mail-Well
has a network of more than 100 printing facilities located throughout North
America that are staffed by more than 12,000 employees. Our strategic alliance
allows us to use Mail-Well's printing facilities when appropriate based on
geography, pricing, timing and other factors. Mail-Well has agreed to provide
us with favorable pricing terms.

 Master Graphics, Inc.

   Our parent company, Master Graphics, Inc., is also one of the largest
general commercial printing companies in the United States. Master Graphics
has a network of 19 printing facilities located across 15 states that are
staffed by more than 2,000 employees. We intend to capitalize on our
relationship with Master Graphics in two key areas: (1) sales and marketing
and (2) production facilities. We are training the Master Graphics sales force
about the benefits our Internet-enabled solutions can offer their 10,000
customers. In addition, we will have access to Master Graphics' printing
facilities to meet the production requirements of our clients. Master Graphics
has electronically linked each of its facilities so that we will be able to
track each order through the production and delivery process. Master Graphics
has agreed contractually to provide us with pricing no less favorable than it
offers its largest customer.

 Claritas

   In June 1999, we formed a marketing alliance with Claritas, a subsidiary of
VNU, to co-develop and sell marketing products and services to the cable
television industry. Claritas is a leading provider of industry-specific
marketing information and analysis solutions. Our alliance with Claritas
offers cable operators improved marketing results through a unique combination
of real-time access to customer billing information, household-level data,
industry-specific benchmarks, one-to-one marketing communications and
performance measurement systems. In the future, we intend to expand our
marketing alliance with Claritas to include other industries such as banking,
insurance, telecommunications and utilities.

 NCR Corporation

   In March 1999, Master Graphics entered into a strategic alliance with the
Systemedia Group of NCR Corporation to sell general commercial printing to
national accounts. In October 1999, this alliance was expanded to encourage
NCR Systemedia Group's sales force to sell our Internet-enabled solutions to
NCR Systemedia's customers. We will give NCR Systemedia Group salespeople
online access to our system to enable them to quote prices for printing jobs
using our network of printers and track those printing jobs to completion. The
NCR Systemedia Group develops, produces and markets business forms for all
industries.

Customers

   Our target clients are the marketing departments of medium to large sized
companies across the United States. We have approximately 200 active
customers. Our top ten customers made up 43% of our business during 1998.

                                      27
<PAGE>

   The following are case studies of J.D. Edwards, Gates Rubber Company, Cherry
Creek Mortgage and Marcus Cable, four clients that have adopted our Internet-
enabled solutions:

   J.D. Edwards--A worldwide software company with approximately $1 billion in
1998 revenue and over 4,000 employees, one third of whom are employed outside
of the United States.

Problem                    EagleDirect.com Solution   Results
_________________________  _________________________  _________________________

 .  hundreds of locations   .  implemented online      .  reduced the time and
   independently ordered      ordering system;           costs of production
   letterhead,                                           through instant
   envelopes, business     .  created corporate-         online ordering,
   cards and other            wide print and design      proofing and
   business                   standards;                 tracking;
   communication
   materials;              .  established just-in-    .  increased order
                              time print delivery        accuracy;
 .  program costs were         to eliminate storage
   escalating due to          and excess inventory    .  better allocation of
   small quantities           and reduce                 printing costs among
   being ordered and the      procurement costs;         separate departments;
   dedicated man-hours        and
   necessary to perform                               .  eliminated inventory
   the ordering and        .  increased invoicing        costs with just-in-
   tracking at each           efficiency with use        time print delivery
   location; and              of passwords for cost      solutions; and
                              center control.
 .  ink color, price,                                  .  established
   paper quality and                                     uniformity among
   corporate design                                      locations.
   varied by location.

   Gates Rubber Company--A worldwide manufacturing company with over 24,000
employees, 70 factories and 20 distribution centers in 18 countries.

Problem                    EagleDirect.com Solution   Results
_________________________  _________________________  _________________________

 .  hundreds of             .  implemented online      .  reduced ordering,
   distributors, product      ordering system that       shipping and
   representatives and        reduced the order          production costs;
   sales people               cycle from weeks to
   demanding that             days;                   .  increased order
   marketing materials                                   accuracy to 99.98%,
   be supplied in          .  stabilized costs by        reduced required
   short amounts of           simplifying ordering       personnel and
   time;                      procedures; and            decreased overall
                                                         procurement to
 .  program costs were      .  reduced costs              delivery time from an
   increasing due to          associated with rush       average of two weeks
   rush orders and            orders and priority        to 72 hours; and
   priority shipping and      shipping through
   as a result of             online reporting and    .  reduced accounting
   lengthy procurement        automatic                  time by 95% due to
   process; and               notifications.             online reporting.

 .  internal procurement
   systems created
   costly bottlenecks
   and late orders.

   Cherry Creek Mortgage--A large independent mortgage company in Colorado,
serving local, national and wholesale markets.

Problem                    EagleDirect.com Solution   Results
_________________________  _________________________  _________________________

 .  Cherry Creek Mortgage   .  worked with CCMC's      .  built customized Web
   needed to cultivate        advertising agency         site with real-time
   customer loyalty and       to create marketing        database integration;
   grow its business;         campaign using
                              regional and national   .  positive response by
                              channels;                  loan officers; and

 .  processes relating to   .  provided loan
   customer retention         officers with an        .  automated marketing
   and referral program       online marketing           programs, increased
   were not working           solution to increase       accuracy and speed of
   effectively; and           program                    processes and lowered
                              participation;             overall printing
 .  marketing activity                                    cost.
   and return on           .  simplified the
   investment were            marketing process to
   difficult to track         allow loan officers
   and measure.               to create marketing
                              campaigns online; and

                           .  monthly reporting
                              and billing
                              to individual loan
                              officers based on
                              performance.

                                       28
<PAGE>

   Marcus Cable--Marcus Cable was one of the ten largest cable operators in the
United States, serving over one million customers on 35 cable systems in 12
states. Recently, Marcus merged into Charter Communications. EagleDirect.com
has continued to provide solutions to Charter since the merger.

Problem                    EagleDirect.com Solution   Results
_________________________  _________________________  _________________________

 .  Marcus Cable set        .  developed campaign      .  final marketing,
   extremely aggressive       strategy and               segmentation and
   performance goals          completely designed        creative plans were
   before merger;             the first of four          approved in two days
                              mailers on first day;      using Internet
 .  company-wide                                          systems;
   marketing initiative    .  developed unique
   demanded rapid             marketing materials     .  first wave of mail
   development of two         without having to          was sent out within 6
   waves of direct mail       create a printed           days; and
   in 6-week time frame;      draft;

 .  4 different direct      .  proofs were sent to     .  internet solutions
   mail efforts, with         the client on-line         resulted in improved
   combined volume of         for approval; and          accuracy and delivery
   nearly 3 million                                      time.
   units; and              .  people in three
                              different cities
 .  the first 750 million      participated in
   units of mail needed       reviewing and
   to be designed,            approving the
   printed, and mailed        marketing materials,
   in less than 7 days.       looking at PDF
                              images.


Sales and Marketing

   We market and sell our print procurement and marketing solutions through a
combination of our direct sales force, telemarketing sales, and our recently
created strategic relationships with Master Graphics, Claritas and NCR. Our
sales and marketing approach is designed to help businesses understand both the
strategic and technical benefits of our solutions through one-on-one education
and training. In addition, we conduct a variety of marketing programs to
educate our target market, create awareness and attract customers.

   We believe that we can establish and maintain long-term relationships with
our clients and encourage repeat purchases if, among other things, we have good
account management, customer support and service. Our customer support and
service personnel handle general customer inquiries and basic technical
questions, answer customer questions about the ordering process and investigate
the status of orders, shipments and payments. We have automated some of the
tools used by our customer support and service staff. At any time in the
purchasing process, a customer can access our support staff by fax or e-mail by
following prompts located throughout our Web site or by calling our support
center through our toll free telephone line.

   As of October 1, 1999, we had 31 sales and account management personnel to
support our direct sales efforts. We intend to increase the size of our sales
and account management force to sell to and support medium-to large-sized
businesses as we promote new business development efforts and expand our
Internet-enabled product and service solutions in print production and direct
marketing.

Privacy

   The growth of e-commerce and companies wanting consumer information means
that we must work hard to guarantee that our policies offer individuals the
protection to which they are entitled. We have put in place guidelines
regarding the protection of consumers' privacy rights. Our multi-level security
systems are designed to ensure that only authorized clients can access our
data.

Technology

   Our programmers and technical personnel combine our proprietary software
with off-the-shelf software products to create customer-specific Web sites,
automated data collection systems, systems that replicate our customers'
databases onto our system, online database marketing and print procurement
systems, mailing systems, laser generated imaging systems and fulfillment
systems that satisfy the unique needs of our clients.


                                       29
<PAGE>

 Security

   During the login and authentication process, using encryption and secure Web
sites, the user name and password are checked against the client's user
database. If the user name and password are correct, the user is granted access
and the appropriate business rules for that user are loaded. Each client
determines the business rules that will apply to various users in the client's
organization. The business rules determine the actions that a particular user
may take on the Web site. Typical business rules include the following: which
product lines and inventory the user can access; quantities the user can order;
whether the user can download electronic versions of the item; and which
shipping methods are available.

 Print Procurement

   Print procurement is becoming a frequently used feature of our suite of
Internet-enabled solutions. If a client uses only our Internet-enabled print
procurement solution, we build a customized, secure Web site for that client.
The print procurement section of the Web site contains a customized catalog of
the client's print products and our client's predetermined business rules. Each
customer-specific Web site provides the client with a high level of security,
ease of navigation, order management and administrative controls. Clients can
access all of the print procurement functions on their Web sites using standard
browser software. Our online print procurement systems:

  .  provide a user with a digital catalog of printed business materials that
     user is authorized to order;

  .  prompt the user through a series of pull-down menus to customize the
     printed business materials;

  .  provide online pricing based on a matrix of pre-determined services and
     products;

  .  create and render in real time an on-screen proof of the document for
     approval;

  .  submit the order into the manufacturing queuing system; and

  .  prepare a PostScript or PDF file to be delivered to the printing
     facility preparing the end product.

 Database Marketing

   The technology we use in our database marketing solutions varies depending
on the size and complexity of the system we build for our clients. The most
critical step of building and maintaining database marketing systems is
initiating the stream of customer data into our system. Our proprietary Data
Harvester(TM) system automates the process of pulling data and customer events
from disparate client marketing files into our integrated database. Our system
also allows our clients to determine the reports and notifications concerning
their customers that help optimize marketing efforts. Our systems minimize the
computer and labor resources our clients would otherwise use to program and
physically extract data from their computers and reduce the possibility of
human error present in traditional data warehouse systems by capturing customer
events, such as cancellations of service and changes in buying behavior, as
they happen and copying them to our database marketing system. We call this
process "automatic marketing" because predetermined actions will be taken by
our system when specified customer events occur. By using technologies such as
Microsoft SQL, dedicated point-to-point data circuits, and proprietary software
systems, we offer access to marketing data that will enable our clients to
react quickly to events affecting their customers or markets.

 Comprehensive Solution

   By integrating the print procurement and database marketing systems, we
offer our clients fully automated marketing systems that optimize print
production, market segmentation, and measurement of return on their marketing
investment. Our system is customized to the needs of our clients and can be
configured to trigger marketing actions upon pre-determined customer events. We
combine the technology of high speed laser printers, integrated postal
processing and automated data processing with our print procurement and
database

                                       30
<PAGE>

marketing systems to automate one-to-one marketing communications and reduce
dramatically the time necessary to execute effective marketing campaigns.

Product Development

   Our future success will depend on our ability to maintain and develop
competitive technologies, to continue to enhance our current products and
services, and to develop and introduce new services that meet changing
conditions, including evolving client needs, new competitive service offerings,
emerging industry standards and rapidly changing technology in a timely and
cost-effective manner. The product development team has expertise in database
systems, network technology, digital print imaging systems, Internet protocols
and security, and computer-integrated manufacturing. Product development
expenses were $214,976 in 1996, $285,910 in 1997, $424,363 in 1998, and
$252,900 for the six months ended June 30, 1999. We expect to continue our
product innovation and maintain our leadership position by substantially
increasing investments in research and development.

Intellectual Property

   Our success and ability to compete are dependent on our ability to develop
and maintain the proprietary aspects of our technology. We rely on a
combination of copyright, trademark and trade secret laws and contractual
restrictions to establish and protect the proprietary aspects of our
technology. We seek to protect our source code for our software, documentation
and other written materials under trade secret and copyright laws. Finally, we
seek to avoid disclosure of our intellectual property by requiring employees
and consultants with access to our proprietary information to execute
confidentiality agreements with us and by restricting access to our source
code.

   Despite our efforts to protect our proprietary rights, unauthorized parties
may attempt to copy aspects of our products or to obtain and use information
that we regard as proprietary. Litigation may be necessary in the future to
enforce our intellectual property rights, to protect our trade secrets, and to
determine the validity and scope of the proprietary rights of others. Any
resulting litigation could result in substantial costs and diversion of
resources and could have a material, adverse effect on our business operating
results.

   Our success and ability to compete are also dependent on our ability to
operate without infringing upon the proprietary rights of others. In the event
of a successful claim of infringement against us and our failure or inability
to license the infringed technology, our business and operating results would
be significantly harmed.

Competition

   The market for business-to-business e-commerce and Internet ordering and
purchasing is new and rapidly evolving, and competition is intense and is
expected to increase significantly in the future. Barriers to entry are
relatively insubstantial. We believe that the critical success factors for
companies seeking to create Internet business-to-business e-commerce solutions
include the following:

  .  quality and reliability of the Internet solution;

  .  infrastructure to support activities;

  .  access to capital to finance product development and marketing efforts;

  .  breadth and depth of product offerings;

  .  marketing, selling and brand recognition;

  .  strategic partnerships;

  .  installed base of customers;

  .  experience; and

  .  ease of use and convenience.

                                       31
<PAGE>

   The market for printed business materials is intensely competitive. We
compete primarily with general commercial printers, which are either
independent or owned by print industry consolidators. The U.S. general
commercial printing industry is highly fragmented, with over 24,000 general
commercial printers.

   Traditional general commercial printers often have long-standing
relationships with customers. We face substantial challenges in convincing
businesses to consider alternatives to their traditional printer. In addition,
printers typically have extensive local sales forces that regularly canvass and
solicit businesses in the areas they serve. General commercial printers compete
primarily on product pricing, product and service quality. To attract new
customers and retain our existing customers, we must compete effectively in
each of these areas. Imagex.com, Inc. is our primary competitor that offers
Internet-enabled print procurement solutions.

   The database marketing industry in which we operate is highly competitive,
with no single dominant competitor. Within the industry, there are database
marketing service providers, analytical data application vendors, enterprise
software providers, systems integrators, consulting, market research and
advertising firms, list brokerage/list management firms and teleservices
companies. Many firms offer a limited number of services within a particular
geographic area, and several participants offer a broad array of information
services on a national or international basis. Competition is based on the
quality and reliability of products and services, technological expertise,
historical experience, ability to develop customized solutions for clients,
processing capabilities and price. Competitors in the data warehousing and
database services and mailing list processing sectors include Acxiom, Harte-
Hanks, Metromail, Experian, Dynamark, Epsilon and KnowledgeBase Marketing.

   Many of our current and potential future competitors have or may have
substantially greater financial, marketing and other resources than we do. As a
result, they may be able to market their products, services and branding more
aggressively than we are able to, and may be able to significantly undercut our
pricing for extended periods of time. They may also be able to respond more
quickly and effectively to emerging new technologies and to changes in customer
requirements and preferences.

Employees

   As of October 1, 1999, we employed 138 persons. We are not subject to any
collective bargaining agreement, and we believe that our relationship with our
employees is satisfactory.

Facilities

   Our principal executive offices are located in Denver, Colorado. Our lease
for approximately 80,000 square feet at this location expires in 2015. We lease
our offices from KIMCO, a Colorado general partnership. Howard Harris, our
President and Chief Executive Officer, is a general partner of KIMCO. See
"Certain Transactions" for a description of the terms of this lease. In
addition, we lease a 40,000 square foot warehouse facility in Denver, Colorado
from an unrelated third party. After completion of this offering, we intend to
lease additional space in the Denver, Colorado area. We will locate our
research and development personnel and selected equipment at this new facility.

Legal Proceedings

   We are not a party to any material legal proceedings.

                                       32
<PAGE>

                                   MANAGEMENT

Executive Officers and Directors

   The following table presents information about our executive officers and
directors:

<TABLE>
<CAPTION>
Name                       Age                     Position
- ----                       ---                     --------
<S>                        <C> <C>
Howard J. Harris..........  50 President, Chief Executive Officer and Director
Joel I. Susel.............  42 Senior Vice President of Business Development
Gerald V. Harris..........  74 Senior Vice President of Administration
David E. Born.............  44 Vice President of Database Marketing and Analysis
Charles S. Oliver.........  34 Vice President of Technical Coordination
Myles J. Joyce............  52 Vice President of Sales
John P. Miller............  45 Director
George W. Bryan...........  55 Director
Richard Gorelick..........  60 Director
Jack Soden................  53 Director
</TABLE>

   Howard J. Harris joined us in 1974 as Vice President of Marketing and
Design. In 1984, he was promoted to his current position of President and Chief
Executive Officer. Mr. Harris is also a member of our board of directors.
Before joining us, Mr. Harris was responsible for marketing and design at ABT
Associates, a government supported think tank in Cambridge, Massachusetts.
Before joining ABT, Mr. Harris worked for JFN Associates, a New York-based
design firm, where he was responsible for creating computer-assisted systems to
be used for space planning and interior design. Mr. Harris received a Bachelor
of Fine Arts degree from the Kansas City Art Institute and a Masters of
Industrial Design from the Pratt Institute in Brooklyn, New York. Mr. Harris is
the son of Gerald V. Harris.

   Joel I. Susel joined us in 1991 as Vice President of Marketing. In 1997, he
was promoted to his current position of Senior Vice President of Business
Development. Prior to joining us, Mr. Susel spent five years with United
Artists Cable where he was responsible for national direct marketing,
advertising and consumer research. Prior to that, Mr. Susel spent three years
with Pepsi USA where he helped develop information-based marketing strategies
that utilized scanner tracking information and planned new product
introductions. Mr. Susel also spent two years in general management consulting
with Booz-Allen & Hamilton, Inc. Mr. Susel received a Bachelor of Arts degree
in Economics from Claremont McKenna College and a Masters of Business
Administration from the Harvard Business School.

   Gerald V. Harris was our president and chief executive officer from 1957 to
1984. Currently, Mr. Harris serves as our Senior Vice President of
Administration. Mr. Harris received an undergraduate degree in marketing and
sales from the University of Denver. Gerald V. Harris is the father of Howard
J. Harris.

   David E. Born serves as our Vice President of Database Marketing and
Analysis. Mr. Born joined us in 1992 as our Director of Database Marketing.
Prior to joining us, Mr. Born worked for both United Artists Cable and Daniels
and Associates where he was involved in the development and introduction of
several new cable industry products. Before joining United Artists, Mr. Born
served as a manager of US West's Research and Statistics group, where he
tracked customer satisfaction and attitudes and assessed demand for various
telephony products. Mr. Born graduated from the University of Iowa with an
undergraduate degree in psychology and a Masters of Business Administration.

   Charles S. Oliver serves as our Vice President of Technical Coordination.
Mr. Oliver joined us in 1990 as a Computer Services Manager and was promoted to
his current position in 1997. Mr. Oliver received a degree in Computer Science
and Economics from the University of Colorado at Boulder.

   Myles J. Joyce serves as our Vice President of Sales. Mr. Joyce joined us in
1996 as our Director of National Accounts. Mr. Joyce was promoted to his
current position in 1997. From 1989 to 1996, Mr. Joyce

                                       33
<PAGE>

served as Sales Manager for CFG Industries, a Denver-based printing company.
Mr. Joyce attended Richard J. Daly College in Chicago.

   John P. Miller is President and Chief Executive Officer of Master Graphics,
our parent company, and a member of our board of directors. Prior to assuming
his positions with Master Graphics, Mr. Miller was the Chairman of the Board of
Directors and Chief Executive Officer of B&M Printing from December 1992 to
June 1997. Prior to 1992, Mr. Miller was a financial consultant, developer and
operator of businesses in the lodging, medical services and hospitality
industries. Mr. Miller received a Certified Financial Planner's degree
following his undergraduate studies at Louisiana State University.

   George W. Bryan is a member of our board of directors. Mr. Bryan is Chief
Executive Officer of Sara Lee Foods in Memphis, Tennessee. Prior to being
appointed to his current position, Mr. Bryan was Senior Vice President at Sara
Lee Corporation. Mr. Bryan is currently a member of the board of directors of
Union Planters Corporation. Mr. Bryan graduated from Mississippi State
University in 1967 with a degree in Business Administration.

   Richard Gorelick is a member of our board of directors. Mr. Gorelick is
president of Gorelick and Associates, Inc., a consulting firm working
exclusively within the graphic arts industry. Mr. Gorelick is also president of
the Graphic Arts Sales Foundation, a training organization in the graphic arts
industry. Mr. Gorelick has over thirty years of experience in the printing and
publishing industry. Before joining Gorelick and Associates, Mr. Gorelick was
Vice President of Sales and Marketing for Braceland Industries from 1980
through 1983. Mr. Gorelick received a Bachelor of Arts degrees in Journalism,
Political Science and Humanities from the University of Missouri.

   Jack Soden is a member of our board of directors. Mr. Soden is President and
Chief Executive officer of Elvis Presley Enterprises, Inc. Mr. Soden joined
Elvis Presley Enterprises in 1981 and was named CEO in 1991 and President in
1998. Elvis Presley Enterprises is responsible for the management and marketing
of the Elvis Presley name. Prior to joining Elvis Presley Enterprises, Mr.
Soden worked as an investment banker.

Classes of Directors

   Under the terms of our articles of incorporation, the board of directors has
been divided into three classes: Class I, Class II and Class III. Members of
each class hold office for staggered three-year terms. At each annual meeting
of shareholders, the shareholders will elect the successors to the directors
whose terms are expiring to serve from the time of their election and
qualification until the third annual meeting of shareholders following their
election or until a successor has been duly elected and qualified. Messrs.
Miller and Soden are Class I directors whose terms expires at the 2000 annual
meeting of shareholders. Messrs. Harris and Bryan are Class II directors whose
terms expire at the 2001 annual meeting of shareholders. Mr. Gorelick is a
Class III director whose term expires at the 2002 annual meeting of
shareholders.

Board Committees

   The board of directors recently created an audit committee and a
compensation committee. The audit committee will review accounting practices
and procedures, the scope of the financial statement audit and recommend the
employment of the independent auditors. The members of the audit committee are
Messrs. Bryan and Gorelick. The compensation committee will evaluate and
approve the compensation policies for the executive officers and will
administer our employee benefit plans. The members of the compensation
committee are Messrs. Bryan and Gorelick.

Director Compensation

   Upon completion of this offering, each non-employee director, other than Mr.
Miller, will be granted a fully-vested option to purchase 50,000 shares of our
common stock at the initial public offering price. Additionally, each non-
employee director, other than Mr. Miller, will be granted an option to purchase
10,000

                                       34
<PAGE>

shares of our common stock upon the date of the first board meeting in the
second calendar quarter of each year. The options will vest immediately and
will have an exercise price equal to the fair market value of the common stock
on the grant date. Each non-employee director will be paid $1,000 for each
directors or committee meeting he attends. We will reimburse all directors for
expenses they incur to attend directors' meetings.

Compensation Committee Interlocks and Insider Participation

   Before this offering, we did not have a compensation committee, and
compensation decisions were made by the full board of directors. Upon
completion of this offering, the compensation committee will make all
compensation decisions. No interlocking relationship exists between the board
of directors or compensation committee and the board of directors or
compensation committee of any other company, nor has any interlocking
relationship existed in the past.

Executive Compensation

   The following table sets forth summary information concerning the
compensation we paid for services rendered to us during 1998 by our chief
executive officer and each of our other four most highly compensated executive
officers.

                           Summary Compensation Table

<TABLE>
<CAPTION>
                                                       Annual Compensation
                                                  -----------------------------
                                           Fiscal                  Other Annual
Name and Principal Position                 Year   Salary   Bonus  Compensation
- ---------------------------                ------ -------- ------- ------------
<S>                                        <C>    <C>      <C>     <C>
Howard J. Harris.........................   1998  $167,904     --     $9,668
 President and Chief Executive Officer
Joel I. Susel............................   1998   230,577     --      3,408
 Senior Vice President of Business
 Development
Gerald V. Harris.........................   1998   159,872     --      8,946
 Senior Vice President of Administration
David E. Born............................   1998   118,391     --      4,182
 Vice President of Database Marketing and
 Management
Myles J. Joyce...........................   1998   112,724     --      2,188
 Vice President of Sales
</TABLE>

Stock Options

   We have never granted any stock option or other compensatory right to
acquire our common stock. Please refer to the discussion under the caption
"Prospectus Summary--The Offering" and "Shares Eligible for Future Sale--Stock
Options" for a description of options we intend to grant at the completion of
this offering.

Employment Agreements

   Agreement with Howard Harris. Under a 5 year employment agreement dated
October 1, 1999, Mr. Harris serves as our President and Chief Executive
Officer. Under the terms of this agreement, Mr. Harris must devote
substantially all of his time and attention during business hours to our
affairs and to perform such duties and responsibilities as assigned to him by
our board of directors. He must also cooperate with us in any legal actions in
which we are a party and maintain the confidentiality of our affairs both
during and after his

                                       35
<PAGE>

employment. With limited exceptions, Mr. Harris has agreed not to compete with
us for up to one year (or the remaining term of his contract) after his
employment is terminated, depending upon the circumstances of the termination.
Our agreement with Mr. Harris may be extended for successive one year periods
unless either party gives notice not to extend the agreement.

   Mr. Harris' initial base salary will be $225,000. His salary will be
reviewed annually and is subject to change each year based on our board's
determinations. Mr. Harris' salary may not be decreased by more than 5% from
his base salary in the prior year. Mr. Harris is also entitled to receive
incentive awards of up to 100% of his base salary based on certain performance
targets set by the compensation committee of our board of directors. Mr. Harris
may participate in all benefit programs available to our salaried employees. In
addition, we will maintain a life insurance policy on Mr. Harris' behalf for
the duration of his employment for the benefit of the beneficiary that he
selects.

   Our employment agreement with Mr. Harris may be terminated at any time. If
we terminate Mr. Harris' employment without cause, we are required to pay him a
lump sum equal to 200% of the sum of his base salary and the annual average
incentive award that he received in the prior two years. If we terminate Mr.
Harris' employment without cause when we have undergone a change in control, we
will pay Mr. Harris at least 299% of the sum of his base salary and the annual
average incentive award that he received in the prior 2 years. Any stock
options granted to Mr. Harris will be exercisable in accordance with the terms
of the stock option agreement. If Mr. Harris' employment is terminated for a
valid reason or if he resigns his employment with us, we will only be required
to pay any unpaid base salary that is owed to him and any incentive
compensation pro rated for the period during which he was employed by us.

   In the event of Mr. Harris' death, our obligations under the agreement will
terminate except to the extent of any unpaid base salary and any incentive
compensation payable on a pro rata basis for the year of death. In the event of
Mr. Harris' disability, we will continue to make payments under the agreement.
If his disability continues for three months, we may terminate the employment
agreement and continue to pay to him his base salary for a period of six
months. During the period of his disability and during which he is receiving
payments from us, Mr. Harris will continue to perform his duties under the
agreement to the extent that he is physically and mentally able to do so.

Employee Benefit Plans

 1999 Equity Compensation Plan

   In October 1999, our board of directors adopted and our shareholder approved
the 1999 Equity Compensation Plan and reserved 1,700,000 shares of common stock
for issuance under the plan. By encouraging stock ownership, we seek to
encourage our employees, officers, directors, advisers and consultants to
devote their best efforts to our economic success. Under the plan, our
employees, officers, directors, advisers and consultants may be granted:


  .  incentive stock options, which are stock options that qualify for
     preferential treatment under section 422 of the Internal Revenue Code;

  .  non-qualified stock options, which are stock options that do not qualify
     for such treatment under Section 422 of the Internal Revenue Code;

  .  stock appreciation rights, which allow an optionee to surrender its
     stock options for payment; and

  .  shares of stock subject to restrictions.

   The plan may be administered by our board of directors or a committee
appointed by the board of directors. The committee will have full power,
authority and discretion to administer and interpret the plan, to make factual
determinations with respect to the plan and to adopt and amend the rules,
regulations and

                                       36
<PAGE>

agreements necessary to conduct the plan. In determining who will be granted an
award under the plan and the number of shares to be granted, the committee may
take into account the nature of services rendered, the types of
responsibilities borne, the present and potential contributions to our success
and any other factors that the committee deems relevant.

   Incentive stock options may be granted only to our employees, while non-
qualified stock options may be granted to any of the other eligible persons.
The option price of an incentive stock option may not be less than the fair
market value of the underlying shares of common stock on the date that the
option is granted. The option price of any non-qualified stock option will be
determined in the committee's sole discretion and may be greater than, less
than or equal to the fair market value of the underlying shares of common stock
on the date that the non-qualifying stock option is granted. The committee will
determine the term of each option provided that the term does not exceed ten
years. With respect to incentive stock options granted to holders of 10% of the
total combined voting power of our stock, the option price per share may not be
less than 110% of the fair market value of common stock on the date that the
option was granted and the term may not exceed five years. Options are
exercisable in accordance with the terms and conditions of the plan as
determined by the committee.

   Stock appreciation rights may be granted under the plan to the holder of an
option either at the time the option is granted or at any time after the option
is granted as long as it is during the period when stock appreciation rights
may be granted under the plan. Any stock appreciation rights will be subject to
the terms and conditions of the committee as specified in the agreement with
respect to the award. Upon exercise of any stock appreciation rights, the
grantee will receive cash, our common stock, additional options or a
combination thereof, to be determined in the sole discretion of the committee.
When any stock appreciation rights are exercised, any options surrendered with
respect to the stock appreciation rights will no longer be exercisable.

   The committee may grant restricted stock to such grantees in the amounts and
under the terms that it deems appropriate. Restricted stock will be subject to
restrictions on transfer, alienation, vesting, forfeitability and such other
restrictions as determined by the committee. Such restrictions may lapse
separately or in combination at such times and under such circumstances as
specified by the committee. Generally, the holder of restricted stock will have
the right to vote the restricted stock and to receive dividends with respect to
the stock until the shares are forfeited.

   In the event that we merge with another company or our control otherwise
changes, unless the committee determines otherwise, all outstanding awards will
become fully exercisable. If we are not the surviving corporation, all
outstanding awards that are not exercised will be assumed by or replaced with
comparable options of the surviving corporation. If our control changes, the
committee may require that grantees surrender their outstanding awards in
exchange for payments from us in cash or common stock in an amount by which the
then fair market value of the shares of common stock subject to the grantee's
outstanding awards exceeds the option price.

   The board may amend or terminate the plan at any time provided that if the
common stock becomes publicly traded, shareholder approval will be obtained if
it is required by section 162(m) of the Internal Revenue Code. In any event,
the plan will automatically terminate 10 years after its effective date.

1999 Non-Employee Director Stock Option Plan

   In October 1999, our board of directors adopted and our sole shareholder
approved the 1999 Non-Employee Director Stock Option Plan and reserved 300,000
shares of our common stock for issuance under the plan. The purposes of the
plan are to:

  .  promote a greater identity of interest between our non-employee
     directors and our shareholders;

  .  provide non-employee directors with an additional incentive to manage us
     effectively and contribute to our success; and

                                       37
<PAGE>

  .  provide a form of compensation that will attract and retain highly
     qualified individuals as members of our board of directors.

   Any director who is not our employee or the employee of any of our
subsidiaries is eligible to participate in the plan.

   The board of directors will administer the plan and have discretionary
authority to determine the details of each stock option agreement, to
interpret, prescribe, amend and rescind rules relating to the plan and to make
all other decisions for the plan's effective administration.

   The board of directors will determine from time to time the non-employee
directors to be granted options, the number of shares of common stock subject
to the options and the terms and conditions with respect to the options. The
terms of each option may be not greater than 10 years from the date that the
option is granted. An option's exercise price will be equal to 100% of the fair
market value of the shares of common stock on the date the option is granted.

   In the event that there is a stock split or other change in our
capitalization, the number of shares covered by each outstanding option and the
purchase price per share shall be proportionately adjusted as a result of the
change in the number of shares of common stock outstanding. If we merge with
another company or if our control otherwise changes, any option awarded under
the plan will become fully exercisable. If our control changes, our board of
directors may, in its sole discretion, direct us to cash out all outstanding
options at the highest price per share of common stock paid or offered in any
bona fide transaction related to a change in control at any time during the 60-
day period immediately preceding the occurrence of the control change.

   Grants and awards under the plan are nontransferable other than by will or
the laws of descent and distribution (where there is no will in place) or as
approved by the board of directors on a case by case basis.

 401(k) Plan

   We sponsor a profit sharing plan with a Section 401(k) option intended to
qualify under Section 401 of the Internal Revenue Code of 1986. Participants
may make pre-tax contributions to the plan, subject to statutorily prescribed
annual limits. We match eligible contributions at a rate of 20%. Participant
contributions are held in trust as required by law. The Board of Directors may
authorize additional contributions of up to 15% of eligible employee
compensation. Individual participants may direct the trustee to invest their
accounts in authorized investment alternatives.

                                       38
<PAGE>

                       RELATIONSHIP WITH MASTER GRAPHICS

   Eagle Direct, Inc. was formed on February 15, 1957. From February 15, 1957
to April 27, 1999, Eagle Direct operated as an independent general commercial
printing company. On April 27, 1999, Premier Graphics acquired all of the
outstanding common stock of Eagle Direct, Inc. for approximately $11 million.
Premier Graphics is the operating subsidiary of Master Graphics. After the
acquisition, Eagle Direct was merged into Premier Graphics. In anticipation of
this offering:

  .  Master Graphics formed EagleDirect.com, inc. as a subsidiary of Master
     Graphics in September 1999; and

  .  Premier Graphics sold all of the assets formerly owned by Eagle Direct
     to EagleDirect.com for $11.5 million.

   The separation of EagleDirect.com from Master Graphics will be effected
pursuant to a Separation Agreement and other ancillary agreements that will
govern various interim and ongoing relationships between EagleDirect.com and
Master Graphics. These agreements relate to the acquisition of our assets, this
offering, the acquisition of printing services from Master Graphics, tax
matters and the provision of interim services.

   All of our agreements with Master Graphics were made in the context of a
parent-subsidiary relationship and were negotiated within the context of our
relationship with Master Graphics. Although we generally believe that the terms
of these agreements are consistent with fair market values, we cannot assure
you that the prices charged to us, or by us, under these agreements are not
higher or lower than the prices that may be charged by, or to, unaffiliated
third parties for similar services.

   We have set forth below a summary description of the Separation Agreement
and each of the ancillary agreements. This description, which summarizes the
material terms of such agreements, is not complete. You should read the full
text of these agreements, which have been filed with the SEC as exhibits to the
registration statement and of which this prospectus is a part.

Separation Agreement

   The Separation Agreement sets forth our agreements with Master Graphics with
respect to the principal corporate transactions required to effect the
transfers of assets and assumptions of liabilities necessary to separate our
company from Master Graphics, and other agreements governing our relationship
thereafter.

 Transfer of Assets and Assumption of Liabilities

   On October 1, 1999, Premier Graphics transferred to us all assets used in or
related to the Eagle Direct division of Premier Graphics. In exchange for these
assets, we delivered a promissory note in the principal amount of $11.5 million
to Premier Graphics. The promissory note bears interest at a rate of 8 1/2% per
year. We will use $     of the net proceeds of this offering to repay a portion
of the promissory note. The remaining portion of the promissory note will be
payable in equal quarterly installments of principal plus accrued interest and
will mature five years from the closing of this offering. Premier Graphics did
not make any representation or warranty with respect to any assets transferred
to us. At the time of the transfer, we assumed all liabilities associated with
the operation of the Eagle Direct division of Premier Graphics.

 Indemnification

   We have agreed to indemnify Master Graphics against any losses, claims,
damages or liabilities arising from the liabilities transferred to us and the
conduct of our business after October 1, 1999. Master Graphics has agreed to
retain and indemnify us against any losses, claims, damages or liabilities
arising from the conduct of our business prior to October 1, 1999.

                                       39
<PAGE>

 Covenants

   After the offering, Master Graphics will continue to own a significant
portion of our common stock. We have agreed that, for so long as Master
Graphics is required to consolidate our results of operations and financial
position or account for its investment in our company, we will provide Master
Graphics financial information regarding our company, including copies of all
quarterly and annual financial information and other reports and documents we
intend to file with the SEC prior to such filings, as well as final copies upon
filing, and copies of our budgets and financial projections, as well as the
opportunity to meet with our management to discuss such budgets and
projections. We have also agreed to consult with Master Graphics regarding the
timing and content of earnings releases and cooperate fully (and cause our
accountants to cooperate fully) with Master Graphics in connection with any of
its public filings. This covenant is subject to appropriate confidentiality
provisions to protect the confidentiality commitments we have made to our
customers.

   We have agreed that, for so long as Master Graphics is required to
consolidate our results of operations and financial position or account for its
investment in our company, we will not change our auditors, which currently are
the same auditors as those retained by Master Graphics, without Master
Graphics' prior written consent and will use our best efforts to enable our
auditors to complete their audit of our financial statements so that they will
date their opinion the same date that they date their opinion on Master
Graphics' financial statements. We have also agreed to provide to Master
Graphics and its auditors all information required for Master Graphics to meet
its schedule for the filing and distribution of its financial statements and to
make available to Master Graphics and its auditors all work papers related to
the annual audit of our company and make available to Master Graphics the
personnel who perform the annual audit and our subsidiaries' books and records
so that Master Graphics and its auditors may conduct reasonable audits relating
to our financial statements. We have also agreed to adhere to certain specified
accounting standards and to notify and consult with Master Graphics regarding
any changes to our accounting principles and to make any changes to our
accounting estimates and principles requested by Master Graphics.

   We have agreed generally to indemnify Master Graphics and its affiliates
against all liabilities arising out of any material untrue statements and
omissions in this prospectus and the registration statement of which it is a
part. However, our indemnification of Master Graphics does not apply to
information relating to Master Graphics. Master Graphics has agreed to
indemnify us for this information.

 Tax Matters

   We will enter into a tax allocation agreement with Master Graphics to govern
the allocation of tax liabilities and to set forth agreements with respect to
certain other tax matters. Generally, under the Internal Revenue Code, we will
cease to be a member of the Master Graphics' affiliated group if Master
Graphics owns less than 80% of our outstanding capital stock.

   For tax periods (or portions thereof) during which we are a member of the
Master Graphics consolidated, combined or unitary group, we will be apportioned
our share of the group's income tax liability based on our taxable income
determined separately from Master Graphics' taxable income. We will pay our
calculated taxes to Master Graphics, which will then file a consolidated,
combined or unitary return with the appropriate tax authorities. There may be
certain U.S. state or local jurisdictions in which we will file separate, not
combined or consolidated, income tax returns for such tax periods. In that
circumstance, we would file a tax return with the appropriate tax authorities,
and pay all taxes directly to the tax authority. We will be compensated for tax
benefits generated by our company before tax deconsolidation and used by the
Master Graphics consolidated group. We will prepare and file all tax returns,
and pay all income taxes due with respect to all tax returns required to be
filed by us for all tax periods after we cease to be a member of the Master
Graphics consolidated, combined or unitary group.

   Master Graphics is responsible for most U.S. tax adjustments related to
EagleDirect.com for all periods or portions thereof ending on or before the
effective date of the offering. In addition, we and Master Graphics

                                       40
<PAGE>

have agreed to cooperate in any tax audits, litigation or appeals that involve,
directly or indirectly, periods prior to the time that we cease to be a member
of the Master Graphics consolidated group. EagleDirect.com and Master Graphics
have agreed to indemnify each other for tax liabilities resulting from the
failure to cooperate in such audits, litigation or appeals, and for any tax
liability resulting from the failure to maintain adequate records.

   Notwithstanding the tax allocation agreement, for all periods in which
Master Graphics owns or owned 80% or more of our capital stock, we will be
included in Master Graphics' consolidated group for federal income tax
purposes. If Master Graphics or other members of the consolidated group fail to
make any federal income tax payments, we would be liable for the shortfall
since each member of a consolidated group is liable for the group's entire tax
obligation.

Transition Services Agreement

   We have entered into a transition services agreement with Master Graphics.
Under this agreement, Master Graphics will provide us with various services
relating to employee payroll and benefits, use of facilities, certain
management information systems, insurance coverage and other administrative
services. Master Graphics will provide us with these services for a period of
up to 2 years.

   The agreement requires us to use all commercially reasonable efforts to
obtain these transition services from a source other than Master Graphics prior
to September 30, 2001. If, however, we cannot obtain any transition service
from a source other than Master Graphics and the transition service is
necessary for us to continue to operate our business, then, we may require
Master Graphics to continue to provide the transition service for an additional
period not to exceed six months.

   Generally, we will pay Master Graphics for these transition services an
amount equal to the cost historically allocated by Master Graphics to our
business, adjusted to reflect any changes in the nature, cost or level of the
services so provided. If we require Master Graphics to provide us with any
transition service after the expiration of the 2-year transition period, we
will pay Master Graphics the fair market value of these services.

                              CERTAIN TRANSACTIONS

   We lease our premises from KIMCO, a Colorado general partnership with Howard
Harris, our President and Chief Executive Officer, as its general partner. We
entered into the lease agreement on September 1, 1995 and the lease was amended
on April 26, 1999. The lease will expire on September 1, 2015. The rent payable
for the full term of the lease is $4,186,776, of which $17,444.90 is payable on
a monthly basis on the first of each month. For each of the years ended
December 31, 1996, 1997 and 1998, we paid $198,600 under the lease. We believe
that the terms of the lease are as favorable to us as we would have received
from a party unaffiliated with us.

   We have entered into arrangements with Howard J. Harris, our President and
Chief Executive Officer, that replace existing rights Mr. Harris had to receive
payments in the future based on our performance. Master Graphics had granted
Mr. Harris these rights to future payments as part of the purchase price it
paid when it bought our company. Under these arrangements, we granted Mr.
Harris a warrant to purchase shares of our common stock for $.01 a share. The
number of shares subject to the warrant will be determined by dividing $6
million by the initial public offering price of our common stock. The warrant
will be fully vested and exercisable at the closing of our initial public
offering. Additionally, Master Graphics has agreed to give a $3 million
subordinated promissory note to Mr. Harris and $2 million of the cash proceeds
it receives from the sale of shares in this offering.

   On December 31, 1998, Eagle Direct owed $358,796 to Howard Harris, $893,671
to Leona Harris, and $546,044 to Gerald V. Harris. On April 29, 1999, Eagle
Direct owed $433,796 to Howard Harris, $890,386 to Leona Harris, and $543,991
to Gerald V. Harris. These notes bore interest at 10% per annum and were paid
off in April 1999 in connection with the acquisition of Eagle Direct by Premier
Graphics.

                                       41
<PAGE>

                       PRINCIPAL AND SELLING SHAREHOLDERS

   The following table sets forth information with respect to the beneficial
ownership of our common stock as of September 30, 1999 and as adjusted to
reflect the sale of the shares of common stock offered in this offering by:

  .  each person who owns beneficially more than 5% of our common stock;

  .  each of our executive officers;

  .  each of our directors; and

  .  all of our executive officers and directors as a group.

   For purposes of this table, a person or group of persons is deemed to have
"beneficial ownership" of any shares that the person or group has the right to
acquire within 60 days or with respect to which the person has or shares voting
or investment power. For purposes of computing the percentages of outstanding
shares held by each person or group of persons, shares which the person or
group has the right to acquire within 60 days after such date are deemed to be
outstanding for purposes of computing the percentage for the person or group
but are not deemed to be outstanding for the purpose of computing the
percentage of any other person or group. As of September 30, 1999, there were
1,000 shares of common stock outstanding.

<TABLE>
<CAPTION>
                                                                Percentage of
                                                                Common Stock
                                                                Beneficially
                                                                    Owned
                                          Number of           -----------------
                                            Shares    Shares
                                         Beneficially  Being   Before   After
Name of Beneficial Owner                    Owned     Offered Offering Offering
- ------------------------                 ------------ ------- -------- --------
<S>                                      <C>          <C>     <C>      <C>
Master Graphics, Inc (1)
6075 Poplar Avenue, Suite 401
Memphis, Tennessee 38119................    1,000                100%
John P. Miller (2)
6075 Poplar Avenue, Suite 401
Memphis, Tennessee 38119................    1,000                100%
Howard J. Harris (3)....................
Gerald V. Harris........................        0                  *       *
Joel I. Susel...........................        0                  *       *
David E. Born...........................        0                  *       *
Charles S. Oliver.......................        0                  *       *
Myles J. Joyce..........................        0                  *       *
George W. Bryan.........................        0                  *       *
Richard Gorelick........................        0                  *       *
Jack Soden..............................        0                  *       *
All Directors and executive officers as
 a group
 (10 persons)(3)........................    1,000               100%
</TABLE>
- --------
*  Less than one percent

(1) Master Graphics is currently the sole shareholder of EagleDirect.com.
    Master Graphics is offering of its shares of common stock and has granted
    the underwriters an option to purchase shares at the public offering price
    to cover any over-allotments.

(2) John P. Miller is the majority shareholder, President, Chief Executive
    Officer and a member of the board of directors of Master Graphics. Because
    of Mr. Miller's relationship with Master Graphics, he may be deemed to
    beneficially own the shares of EagleDirect.com common stock owned by Master
    Graphics.

(3) All of these shares are subject to a warrant that is described in "Certain
    Transactions."

                                       42
<PAGE>

                          DESCRIPTION OF CAPITAL STOCK

   The following description of our capital stock and provisions of our
articles of incorporation and bylaws are only summaries and are qualified by
reference to our charter and bylaws filed as exhibits to the Registration
Statement of which this prospectus is a part. Our authorized capital stock
consists of 100,000,000 shares of common stock, $.001 par value per share, and
10,000,000 shares of preferred stock, $.001 par value per share.

Common Stock

   Holders of the common stock are entitled to receive, as, when and if
declared by the board of directors, dividends and other distributions in cash,
stock or property from our assets or funds legally available for those purposes
subject to any dividend preferences that may be attributable to preferred
stock. Holders of common stock are entitled to one vote for each share held of
record on all matters on which shareholders may vote. Holders of common stock
are not entitled to cumulative voting for the election of directors.

   There are no preemptive, conversion, redemption or sinking fund provisions
applicable to the common stock. All outstanding shares of common stock are
fully paid and non-assessable. In the event of our liquidation, dissolution or
winding up, holders of common stock are entitled to share ratably in the assets
available for distribution.

Preferred Stock

   Our board of directors, without further action by the shareholders, is
authorized to issue an aggregate of 10,000,000 shares of preferred stock.
Before this offering, there were no shares of preferred stock outstanding.
Currently, we have no plans to issue a series of preferred stock. Our board of
directors may, without shareholder approval, issue preferred stock with
dividend rates, redemption prices, preferences on liquidation or dissolution,
conversion rights, voting rights and any other preferences, which rights and
preferences could adversely affect the voting power of the holders of common
stock. Issuance of preferred stock could make it harder for a third party to
acquire, or could discourage or delay a third party from acquiring, a majority
of our outstanding stock.

Classified Board of Directors

   Our board of directors is divided into three classes of directors serving
staggered three-year terms. As a result, approximately one-third of the board
of directors will be elected each year. This provision, along with the
provision authorizing the board of directors to fill vacant directorships or
increase the size of the board of directors, may deter a shareholder from
removing incumbent directors and gaining control of the board of directors by
filling vacancies created by the removal with its own nominees.

Shareholder Action; Special Meeting of Shareholders

   The articles of incorporation state that shareholders may not take action by
written consent, but only at duly called annual or special meetings of
shareholders. The articles of incorporation also provide that special meetings
of shareholders may be called only in the event (a) our board of directors or
our President calls such a meeting or (b) the holders of at least fifty percent
(50%) of all the votes entitled to be cast sign, date, and deliver to our
secretary one or more written demands for the meeting describing the purpose or
purposes for which it is to be held, including all statements necessary to make
any statement of such purpose not incomplete, false or misleading, and include
any other information specified in Schedule 14A, Rule 14e-3, Rule 14a-8, or
Rule 14a-11 of the Rules and Regulations of the Securities and Exchange
Commission.

Advance Notice Requirements For Shareholder Proposals and Director Nominations

   The bylaws provide that shareholders who want to nominate candidates for
election as directors at an annual meeting of shareholders must provide timely
notice in writing. To be timely, a shareholder's notice must

                                       43
<PAGE>

be given, either by personal delivery or the United States mail to the
Secretary of the Corporation not later than one hundred twenty (120) days in
advance of the anniversary date of the proxy statement for the previous year's
annual meeting.

   For a proposal to be properly brought before an annual meeting by a
shareholder, the shareholder must have given timely notice thereof in writing
to the Secretary of the Corporation and the proposal and the shareholder must
comply with Rule 14a-8 under the Securities Exchange Act of 1934, as amended.
The bylaws also specify requirements as to the form and content of a
shareholder's notice. These provisions may keep shareholders from bringing
matters before an annual meeting of shareholders or from making nominations for
directors at an annual meeting of shareholders.

Authorized But Unissued Shares

   The authorized but unissued shares of common stock and preferred stock are
available for future issuance without shareholder approval. These additional
shares may be used for a variety of corporate purposes, including future public
offerings to raise additional capital, corporate acquisitions and employee
benefit plans. The existence of authorized but unissued shares of common stock
and preferred stock could make it more difficult or discourage an attempt to
obtain control of us by a proxy contest, tender offer, merger or otherwise.

Limitations on Liability and Indemnification of Officers and Directors

   Our articles of incorporation eliminate, subject to certain exceptions, the
personal liability of our directors for monetary damages for their breach of
fiduciary duty. However, these provisions do not eliminate or limit the
personal liability of directors for the following:

  .  any breach of the director's duty of loyalty;

  .  acts or omissions not in good faith or which involve intentional
     misconduct or a knowing violation of law;

  .  unlawful corporate distributions; or

  .  any transaction from which a director derives an improper personal
     benefit.

   These provisions will limit the remedies available to you as a shareholder.
If you are dissatisfied with a decision of the board of directors protected by
this provision your only remedy may be to bring a suit to prevent the action of
the board. This remedy may not be effective in many situations because
shareholders are often unaware of a transaction or event before board action
relating to that transaction or event. In these cases, the shareholders could
be injured by a board's decision and have no effective remedy.

   Our articles of incorporation and bylaws also provide that we will indemnify
our directors and officers to the fullest extent permitted by Colorado law. We
have been advised that, in the opinion of the Securities and Exchange
Commission, indemnification for liabilities under the Securities Act is against
public policy and is unenforceable.

Transfer Agent and Registrar

   The Transfer Agent and Registrar for our common stock is Union Planters
National Bank. Its address is 6200 Poplar Avenue, Memphis, Tennessee 38119, and
its telephone number at this location is (901) 580-5200.

Nasdaq National Market Listing

   We have applied for listing on the Nasdaq National Market under the symbol
"EGLD."

                                       44
<PAGE>

                        SHARES ELIGIBLE FOR FUTURE SALE

   Sales of substantial amounts of our common stock in the public market after
the offering could adversely affect the market price of our common stock and
our ability to raise equity capital in the future on terms favorable to us.

   After the offering,    shares of our common stock will be outstanding,
assuming that the underwriters do not exercise the over-allotment option. Of
these shares, all of the    shares sold in this offering will be freely
tradable without restriction or further registration under the Securities Act,
unless these shares are purchased by "affiliates" as that term is defined in
Rule 144 under the Securities Act. The remaining shares of common stock held by
our existing shareholder are "restricted securities" as that term is defined in
Rule 144 under the Securities Act. Restricted securities may be sold in the
public market only if registered or if they qualify for an exemption from
registration under Rules 144 or 701 under the Securities Act, which rules are
summarized below.

Rule 144

   In general, under Rule 144 as currently in effect, beginning 90 days after
the date of this prospectus, a person who has beneficially owned shares of our
common stock for at least one year is entitled to sell, within any three-month
period, a number of shares that is not more than the greater of:

  .  1% of the number of shares of common stock then outstanding, which will
     equal approximately      shares immediately after this offering; or

  .  the average weekly trading volume of the common stock on the Nasdaq
     National Market during the four calendar weeks before a notice of the
     sale on Form 144 is filed.

   Sales under Rule 144 are also subject to certain manner of sale provisions
and notice requirements and to the availability of current public information
about us.

Rule 144(k)

   Under Rule 144(k), a person who is not deemed to have been one of our
affiliates at any time during the 90 days before a sale, and who has
beneficially owned the restricted shares for at least two years, is entitled to
sell the shares without complying with the manner of sale, public information,
volume limitation or notice provisions of Rule 144. Our sole shareholder,
Master Graphics, will be our affiliate for purposes of Rule 144 for so long as
it controls, is controlled by, or under common control with EagleDirect.com.

Rule 701

   In general, under Rule 701 of the Securities Act as currently in effect, any
of our employees, consultants or advisors who purchase shares from us under a
stock option plan or other written agreement can resell those shares 90 days
after the effective date of this offering in reliance on Rule 144, but without
complying with certain restrictions, including the holding period, contained in
Rule 144. We have not issued any options or shares to which Rule 701 would
apply.

Lock-Up Agreements

   Master Graphics and all of our executive officers and directors have signed
lock-up agreements under which they have agreed not to transfer or dispose of,
directly or indirectly, any shares of common stock or any securities
convertible into or exercisable or exchangeable for shares of common stock, for
a period of 180 days after the date of this prospectus. Transfers or
dispositions can be made sooner with the prior written consent of Hoak
Breedlove Wesneski & Co.

                                       45
<PAGE>

Stock Options

   Immediately after this offering we intend to file a registration statement
under the Securities Act covering 2,000,000 shares of common stock reserved for
issuance under our stock option plans. We intend to issue options to purchase
     shares of our common stock at an exercise price equal to the initial
public offering price of our common stock. This registration statement is
expected to be filed and become effective as soon as practicable after the
effective date of this offering. Accordingly, shares registered under that
registration statement will, subject to vesting provisions and Rule 144 volume
limitations applicable to our affiliates, be available for sale in the open
market immediately after any lock-up agreements expire.


                                       46
<PAGE>

                                  UNDERWRITING

   Under the underwriting agreement dated the date of this prospectus, the
underwriters named below, through their representative Hoak Breedlove Wesneski
& Co., have each agreed to purchase from EagleDirect.com and the selling
shareholder the following respective numbers of shares of common stock at the
initial public offering price less the underwriting discounts and commissions
listed on the cover page of this prospectus.

<TABLE>
<CAPTION>
                                                                         Number
                                                                           of
Underwriter                                                              Shares
- -----------                                                              -------
<S>                                                                      <C>
Hoak Breedlove Wesneski & Co. ..........................................
                                                                         -------
  Total.................................................................
                                                                         =======
</TABLE>

   The underwriting agreement provides that the obligations of the underwriters
to purchase the shares of common stock are subject to specified conditions. The
underwriters are obligated to purchase all of the shares of common stock
offered hereby, other than those covered by the over-allotment option described
below, if any of the shares are purchased.

   The following table shows the per-share and total underwriting discounts and
commissions to be paid to the underwriters by EagleDirect.com and the selling
shareholder. These amounts are shown assuming both no exercise and full
exercise of the underwriters' over-allotment option to purchase
additional shares from EagleDirect.com.

<TABLE>
<CAPTION>
                                                          Paid by the Selling
                              Paid by EagleDirect.com         Shareholder
                             ------------------------- -------------------------
                             No exercise Full exercise No exercise Full exercise
                             ----------- ------------- ----------- -------------
<S>                          <C>         <C>           <C>         <C>
Per Share...................    $            $            $            $
  Total.....................    $            $            $            $
</TABLE>

   The underwriters have an option to buy up to an additional   shares from
EagleDirect.com to cover over-allotments at the same price per share as the
initial shares to be issued to the underwriters. They may exercise that option,
in whole or in part, at any time within 30 days after the date of this
prospectus. If the underwriters exercise this option, then each underwriter
will be obligated, subject to specified conditions, to purchase additional
shares of common stock proportionate to the underwriter's initial commitment as
indicated in the preceding table, EagleDirect.com will be obligated, under the
over-allotment option, to sell such shares to the underwriters.

   We estimate that the total expenses of the offering, excluding underwriting
discounts and commissions, will be $    million.

   The underwriters propose to offer the shares of common stock to the public
at the public offering price set forth on the cover page of this prospectus and
to selected dealers at the public offering price less a selling concession not
in excess of $     per share. The underwriters may allow, and the selected
dealers may reallow, a concession not in excess of $     per share to certain
brokers and other dealers. After the offering, the underwriters may change the
offering price and other selling terms. The underwriters expect to


                                       47
<PAGE>

deliver the shares against payment in New York, New York, on       , 1999. The
underwriters do not intend to confirm sales to any accounts over which they
exercise discretionary authority.

   We have agreed to indemnify the underwriters against specified liabilities,
including liabilities under the Securities Act, or to contribute to payments
which the underwriters are required to make as a result of those liabilities.

   Master Graphics and each of our executive officers and directors have agreed
not to offer, sell, contract to sell or otherwise dispose of, or enter into any
transaction which is designed to, or could be expected to, dispose of any
portion of, any common stock for a period of 180 days after the effective date
of the registration statement of which this prospectus is a part without the
prior written consent of Hoak Breedlove Wesneski & Co. This consent may be
given at any time without public notice. We have entered into a similar
agreement, except that we may issue, and grant options or warrants to purchase
shares of common stock or any securities convertible into, exercisable for or
exchangeable for shares of common stock, pursuant to the exercise of
outstanding options and warrants under the existing stock option plans or the
exercise of Howard Harris' warrant.

   Until the distribution of the common stock is completed, rules of the
Securities and Exchange Commission may limit the ability of the underwriters
and certain selling group members to bid for and purchase shares of common
stock. As an exemption to these rules, the representative is permitted to
engage in certain transactions that stabilize the price of the common stock.
Such transactions may consist of bids or purchases for the purposes of pegging,
fixing or maintaining the price of the common stock.

   If the underwriters create a short position in the common stock in
connection with the offering (i.e., they sell more shares than are set forth on
the cover page of this prospectus), the representative may purchase common
stock in the open market to reduce that short position. The representative also
may elect to reduce any short position by exercising all or part of the over-
allotment option. The underwriters have informed us that they do not intend to
confirm sales to any account over which they exercise discretionary authority.

   The representative also may impose a penalty bid on certain underwriters and
selling group members. This means that if the representative purchases shares
of common stock in the open market to reduce the underwriters' short position
or to stabilize the price of the common stock, they may reclaim the amount of
the selling concession from the underwriters and selling group members who sold
those shares as part of the offering.

   In general, purchases of a security for the purpose of stabilization or to
reduce a syndicate short position could cause the price of the security to be
higher than it might otherwise be in the absence of those purchases. The
imposition of a penalty bid might affect the price of a security by
discouraging resales of the security by purchasers in an offering.

   Neither we nor any of the underwriters makes any representation or
prediction as to the effect that the transactions described above may have on
the price of our common stock. In addition, neither we nor any of the
underwriters makes any representation that the representatives will engage in
these transactions or that these transactions, once commenced, will not be
discontinued without notice.

Pricing of this Offering

   Prior to this offering, there has been no public market for our common
stock. The initial offering price for our common stock was determined by
negotiation between the representative of the underwriters, the selling
shareholder and us. The representative considered the following factors in
determining the public offering price:

  .  prevailing market and economic conditions;

  .  our historical operations;

  .  assessment of our management;

                                       48
<PAGE>

  .  the present stage of our development;

  .  our business potential and future prospects; and

  .  the market capitalizations and stages of development of other companies
     which the representatives believe to be comparable to us.

                                 LEGAL MATTERS

   The validity of the common stock offered by this prospectus will be passed
upon for us by Bass, Berry & Sims PLC, Memphis, Tennessee. Certain legal
matters in connection with this offering will be passed upon for the
underwriters by Haynes and Boone, LLP, Dallas, Texas.

                                    EXPERTS

   The financial statements of Eagle Direct, Inc. as of December 31, 1997 and
1998 and for each of the years in the three-year period ended December 31,
1998, have been included herein and in the registration statement in reliance
upon the report of KPMG LLP, independent certified public accountants,
appearing elsewhere herein, and upon the authority of said firm as experts in
accounting and auditing.

                             ADDITIONAL INFORMATION

   We filed with the Securities and Exchange Commission a Registration
Statement on Form S-1 under the Securities Act of 1933, that registers the
shares of common stock offered hereby. This prospectus does not contain all of
the information set forth in the Registration Statement and the exhibits and
schedule filed with the Registration Statement. For more information about us
and the common stock offered hereby, you should review the Registration
Statement and the exhibits and schedule filed with the Registration Statement.
Statements contained in this prospectus regarding the contents of any contract
or any other document to which reference is made are not necessarily complete
and, in each instance, you should review the copy of such contract or other
document filed as an exhibit to the Registration Statement. A copy of the
Registration Statement and the exhibits and schedule filed with the
Registration Statement may be inspected and copied at the following location of
the Securities and Exchange Commission:

                             Public Reference Room
                             450 Fifth Street, N.W.
                             Washington, D.C. 20549

You may also obtain copies of all or any part of the Registration Statement
from that office at prescribed rates. Please call the Securities and Exchange
Commission at 1-800-SEC-0330 for further information on the operation of the
public reference room. The Securities and Exchange Commission maintains a World
Wide Web site that contains reports, proxy and information statements and other
information regarding registrants that file electronically with the Securities
and Exchange Commission. The address of the site is http://www.sec.gov.

                                       49
<PAGE>

                         INDEX TO FINANCIAL STATEMENTS

<TABLE>
<S>                                                                        <C>
Report of Independent Public Accountants.................................   F-2
Balance Sheets as of December 31, 1997 and 1998..........................   F-3
Statements of Operations for the years ended December 31, 1996, 1997 and
 1998....................................................................   F-4
Statements of Changes in Shareholders' Equity for the years ended
 December 31, 1996, 1997, and 1998.......................................   F-5
Statements of Cash Flow for the years ended December 31, 1996, 1997, and
 1998....................................................................   F-6
Notes to Financial Statements............................................   F-7
Condensed Balance Sheet as of June 30, 1999 (unaudited)..................  F-11
Condensed Statements of Operations for the six months ended June 30, 1998
 and 1999 (unaudited)....................................................  F-12
Condensed Statements of Cash Flow for the six months ended June 30, 1998
 and 1999 (unaudited)....................................................  F-13
Notes to Condensed Financial Statements (unaudited)......................  F-14
</TABLE>

                                      F-1
<PAGE>

                         INDEPENDENT AUDITORS' REPORT

The Board of Directors
Eagle Direct, Inc.:

  We have audited the accompanying balance sheets of Eagle Direct, Inc. as of
December 31, 1997 and 1998, and the related statements of operations, changes
in shareholders' equity and cash flows for each of the years in the three-year
period ended December 31, 1998. These financial statements are the
responsibility of the Company's management. Our responsibility is to express
an opinion on these financial statements based on our audits.

  We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audits to
obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.

  In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Eagle Direct, Inc. as of
December 31, 1997 and 1998, and the results of its operations and its cash
flows for each of the years in the three-year period ended December 31, 1998
in conformity with generally accepted accounting principles.

                                          KPMG LLP

Memphis, Tennessee
October 1, 1999

                                      F-2
<PAGE>

                               EAGLE DIRECT, INC.

                                 BALANCE SHEETS

<TABLE>
<CAPTION>
                                                               December 31,
                                                           ---------------------
                                                              1997       1998
                                                           ---------- ----------
<S>                                                        <C>        <C>
                          ASSETS
Current assets:
  Cash and cash equivalents............................... $   12,063 $  100,958
  Accounts receivable, net................................  1,526,744  2,225,946
  Inventories.............................................    265,991    269,658
  Prepaid expenses and other current assets...............    103,135    145,936
                                                           ---------- ----------
    Total current assets..................................  1,907,933  2,742,498
                                                           ---------- ----------
Property, plant and equipment, net........................  2,657,762  2,373,750
Other assets..............................................     26,330     26,330
                                                           ---------- ----------
    Total assets.......................................... $4,592,025 $5,142,578
                                                           ========== ==========
           LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Current maturities of long-term debt.................... $  210,212 $  127,508
  Bank line of credit.....................................    450,000          0
  Accounts payable........................................    196,568    251,728
  Customer deposits.......................................    251,113    771,912
  Accrued compensation....................................    282,279    343,964
  Other accrued expenses..................................     87,782    100,817
                                                           ---------- ----------
    Total current liabilities.............................  1,477,954  1,595,929
                                                           ---------- ----------
Notes payable, officers, net of current maturities........  1,668,796  1,776,339
Notes payable, net of current maturities..................    105,336          0
Commitments and contingencies
Shareholders' equity:
  Common stock, $1 par value; 50,000 shares authorized;
   4,000 shares issued and outstanding....................      4,000      4,000
  Retained earnings.......................................  1,335,939  1,766,310
                                                           ---------- ----------
    Total shareholders' equity............................  1,339,939  1,770,310
                                                           ---------- ----------
    Total liabilities and shareholders' equity............ $4,592,025 $5,142,578
                                                           ========== ==========
</TABLE>

                See accompanying notes to financial statements.

                                      F-3
<PAGE>

                               EAGLE DIRECT, INC.

                            STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
                                              Years ended December 31,
                                         -------------------------------------
                                            1996         1997         1998
                                         -----------  -----------  -----------
<S>                                      <C>          <C>          <C>
Net revenue.............................  14,766,887   13,116,414   15,721,872
Cost of revenue.........................  11,110,618    9,725,648   11,138,707
                                         -----------  -----------  -----------
    Gross profit........................   3,656,269    3,390,766    4,583,165
Sales and marketing expenses............   1,914,754    1,814,165    1,848,020
General and administrative expenses.....   1,292,056    1,403,228    1,634,431
Research and development expenses.......     214,976      285,910      424,363
                                         -----------  -----------  -----------
    Income (loss) from operations.......     234,483     (112,537)     676,351
Other income (expense):
  Interest expense......................    (276,902)    (228,568)    (213,553)
  Investment income.....................           6        6,049        4,182
  Gain (loss) on disposal of assets.....       7,571        1,181      (44,457)
  Other.................................      12,008        9,101        7,848
                                         -----------  -----------  -----------
    Other expense, net..................    (257,317)    (212,237)    (245,980)
                                         -----------  -----------  -----------
    Net income (loss)................... $   (22,834) $  (324,774) $   430,371
                                         ===========  ===========  ===========
Pro forma information (note 10):
  Reported net income...................                           $   430,371
  Pro forma income tax expense
   (benefit)............................                               160,529
                                                                   -----------
  Pro forma net income..................                           $   269,842
                                                                   -----------
  Pro forma earnings per share..........                           $    269.84
                                                                   -----------
</TABLE>


                See accompanying notes to financial statements.

                                      F-4
<PAGE>

                               EAGLE DIRECT, INC.

                 STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY
                  Years ended December 31, 1996, 1997 and 1998

<TABLE>
<CAPTION>
                                                                       Total
                                                Common  Retained   shareholders'
                                                stock   earnings      equity
                                                ------ ----------  -------------
<S>                                             <C>    <C>         <C>
Balances, December 31, 1995.................... $4,000 $1,683,547   $1,687,550
  Net income (loss)--1996......................    --     (22,834)     (22,834)
                                                ------ ----------   ----------
Balances, December 31, 1996....................  4,000  1,660,713    1,664,713
  Net income (loss)--1997......................    --    (324,774)    (324,774)
                                                ------ ----------   ----------
Balances, December 31, 1997....................  4,000  1,335,939    1,339,939
  Net income (loss)--1998......................    --     430,371      430,371
                                                ------ ----------   ----------
Balances, December 31, 1998.................... $4,000 $1,766,310   $1,770,310
                                                ====== ==========   ==========
</TABLE>



                See accompanying notes to financial statements.

                                      F-5
<PAGE>

                               EAGLE DIRECT, INC.

                            STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                 Years ended December 31,
                                              --------------------------------
                                                1996        1997       1998
                                              ---------  ----------  ---------
<S>                                           <C>        <C>         <C>
Cash flows from operating activities:
  Net income (loss).......................... $ (22,834) $ (324,774) $ 430,371
  Adjustments to reconcile net income to net
   cash provided by operating activities:
    Depreciation.............................   639,305     639,042    622,425
    Changes in operating assets and liabili-
     ties:
    (Increase) decrease in:
      Accounts receivable....................  (313,532)    684,480   (699,202)
      Inventories............................    (5,052)     86,776     (3,667)
      Prepaid expenses and other assets......     1,612     140,805    (42,801)
    Increase (decrease) in:
      Accounts payable.......................    24,218     (25,596)    55,160
      Accrued expenses.......................   225,427    (405,238)   595,519
                                              ---------  ----------  ---------
        Net cash provided by operating activ-
         ities...............................   549,144     795,495    957,805
                                              ---------  ----------  ---------
Cash flows from investing activities:
  Proceeds from sale of marketable securi-
   ties......................................     7,793      32,885        --
  Purchases of property, plant and equip-
   ment......................................  (457,476)   (467,186)  (338,413)
  Decrease (increase) in cash surrender value
   of life
   insurance.................................    (2,227)     (3,556)       --
                                              ---------  ----------  ---------
        Net cash used in investing activi-
         ties................................  (451,910)   (437,857)  (338,413)
                                              ---------  ----------  ---------
Cash flows from financing activities
  Repayments of long-term debt...............  (148,426)   (191,889)  (194,460)
  Proceeds from (repayments of) draws on bank
   line of credit............................   150,000    (300,000)  (450,000)
  Proceeds from (repayments of) borrowings
   from officers.............................   (49,474)    (29,245)   113,963
                                              ---------  ----------  ---------
        Net cash used in financing
         activities..........................   (47,900)   (521,134)  (530,497)
                                              ---------  ----------  ---------
Net increase (decrease) in cash and cash
 equivalents.................................    49,334    (163,496)    88,895
Cash and cash equivalents, beginning of
 year........................................   126,225     175,559     12,063
                                              ---------  ----------  ---------
Cash and cash equivalents, end of year....... $ 175,559  $   12,063  $ 100,958
                                              =========  ==========  =========
Cash paid for interest....................... $ 262,794  $  241,940  $ 214,289
                                              =========  ==========  =========
</TABLE>

                See accompanying notes to financial statements.

                                      F-6
<PAGE>

                              EAGLE DIRECT, INC.

                         NOTES TO FINANCIAL STATEMENTS
                          December 31, 1997 and 1998

1. Organization and Summary of Significant Accounting Policies

 (a) Organization and Nature of Business

  Eagle Direct, Inc. (the "Company") was organized in 1957 and is
headquartered in Denver, Colorado. The Company is a fully integrated marketing
services organization. It develops concepts for direct marketing programs,
produces the printed material required, fulfills orders and tracks them, mails
and delivers the material, and reports on and evaluates the success of the
programs. The Company performs print production and database management
services using the Internet when applicable to provide on-line access to its
customers. The Company operates nationally and grants credit to customers
throughout the United States.

 (b) Property, Plant, and Equipment

  Property, plant and equipment is stated at cost. Depreciation is provided
over the estimated useful lives of the assets using straight-line and
accelerated methods.

 (c) Inventories

  Inventories are stated at the lower of cost (first-in, first-out basis) or
market.

 (d) Income Taxes

  The shareholders of the Company have elected, under the Subchapter S
Corporation provisions of the Internal Revenue Code, for earnings and losses
to be taxed directly to the shareholders. Accordingly, no provision for income
taxes has been made in the accompanying statements of operations.

 (e) Cash Equivalents

  The Company considers money market accounts, and certificates of deposit
with an original maturity of three months or less, to be cash equivalents.

 (f) Use of Estimates

  Management of the Company has made estimates and assumptions relating to the
reporting of assets and liabilities and the disclosures of contingent assets
and liabilities to prepare these financial statements in conformity with
generally accepted accounting principles. Actual results could differ from
those estimates.

 (g) Profit Sharing Plan

  The Company sponsors a profit sharing plan with a Section 401(k) option
covering all eligible employees. The Company matches employee contributions at
a rate of 20%. Matching contributions were $29,364, $26,029, and $39,681 for
the years ended December 31, 1996, 1997, and 1998. The Board of Directors may
authorize additional contributions of up to 15% of eligible employee
compensation. No additional contributions were authorized for the years ended
December 31, 1996, 1997 and 1998.

 (h) Trade Receivables

  The Company's trade receivables represent billings for completed jobs or
delivered products. The Company performs on-going credit evaluations of its
customers and generally does not require collateral on trade receivables. The
Company believes that adequate allowances are maintained for any uncollectible
accounts.

                                      F-7
<PAGE>

                              EAGLE DIRECT, INC.

                  NOTES TO FINANCIAL STATEMENTS--(Continued)


 (i) Revenue Recognition

  Revenue from the sales of printed materials, as well as revenue attributable
to fulfillment and mailing services, is recognized upon shipment. Revenue from
marketing performance measurement services is recognized upon delivery of
related reports to the Company's customers.

 (j) Research and Development

  Research and development costs are expensed as incurred.

2. Inventories

  Inventories as of December 31, 1997 and 1998 consisted of the following:

<TABLE>
<CAPTION>
                                                                 1997     1998
                                                               -------- --------
      <S>                                                      <C>      <C>
      Raw materials........................................... $109,399 $ 99,234
      Work in-process.........................................  156,592  170,424
                                                               -------- --------
        Total................................................. $265,991 $269,658
                                                               ======== ========
</TABLE>

4. Property, Plant and Equipment

  Property, plant and equipment consist of the following:

<TABLE>
<CAPTION>
                                           Estimated        December 31
                                            Useful    ------------------------
                                             Lives       1997         1998
                                          ----------- -----------  -----------
      <S>                                 <C>         <C>          <C>
      Leasehold improvements............. 20-25 years $ 1,723,536  $ 1,734,935
      Machinery and equipment............  3-10 years   5,439,050    5,144,001
      Office furniture and equipment.....  3-10 years     222,598      225,585
      Automotive equipment...............   3-5 years     117,354      144,106
                                                      -----------  -----------
                                                      $ 7,502,538  $ 7,248,627
      Accumulated depreciation...........              (4,844,776)  (4,874,877)
                                                      -----------  -----------
                                                      $ 2,657,762  $ 2,373,750
                                                      ===========  ===========
</TABLE>

                                      F-8
<PAGE>

                              EAGLE DIRECT, INC.

                  NOTES TO FINANCIAL STATEMENTS--(Continued)


5. Bank Line of Credit

  The Company had a $1,000,000 revolving line of credit with a commercial
bank. At December 31, 1998 there were no balances outstanding. The line of
credit is secured by accounts receivable, inventory, fixed assets and
intangible assets of the Company and personal guarantees of the sole
stockholder and the officers. The line of credit expired on April 26, 1999.

6. Notes Payable--Officers

  Notes payable to officers totaling $1.7 million and $1.8 million at December
31, 1997 and 1998, respectively, were comprised of a series of unsecured 10%
notes, the majority of which were due in lump sum in June and July, 2003;
interest was generally payable on an annual basis. These notes were paid off
by Premier Graphics, Inc. upon its acquisition of the Company in April 1999
(see note 11).

7. Notes Payable

  A summary of long-term debt, excluding notes to officers, follows:

<TABLE>
<CAPTION>
                                                              December 31
                                                          --------------------
                                                            1997       1998
                                                          ---------  ---------
      <S>                                                 <C>        <C>
      Note payable to bank in monthly installments of
       $11,360,
       including interest at 9.0%, due May 1999; secured
       by
       equipment and stockholder guarantee............... $ 180,680  $  55,543
      Note payable to bank in monthly installments of
       $6,436;
       including interest at 9.2%, due August 1999; se-
       cured by
       equipment and stockholder guarantee...............   119,116     49,793
                                                          ---------  ---------
      Total notes payable................................ $ 299,796  $ 105,336
      Less current maturities............................  (194,460)  (105,336)
                                                          ---------  ---------
        Notes payable, net of current maturities......... $ 105,336  $     --
                                                          =========  =========
</TABLE>

This debt was paid off by Premier Graphics, Inc. upon its acquisition of the
Company in April 1999 (see note 11).

8. Operating Lease Commitments

  The Company leases its business premises from Kimco, a partnership owned by
the stockholder and a family member. The lease requires monthly rent payments
of $17,445 and requires the Company to pay all operating expenses of the
business premises including insurance and property tax. The lease expires in
September, 2015.

  The Company, as well as two officers of the Company, were guarantors of debt
incurred by Kimco to acquire certain property, a portion of which is leased to
the Company as described above. The outstanding debt at December 31, 1998 for
which the Company was contingently liable was $1,400,000. The debt was repaid
in April, 1999.

  The Company also leases additional warehouse space adjacent to its business
premises. The lease requires monthly rent payments of $3,490. The lease
expired in May 1999, and the space is currently being rented on a month-to-
month basis.

                                      F-9
<PAGE>

                              EAGLE DIRECT, INC.

                  NOTES TO FINANCIAL STATEMENTS--(Continued)


  Future minimum lease payments as of December 31, 1998 are:

<TABLE>
      <S>                                                             <C>
      1999........................................................... $  223,300
      2000...........................................................    209,340
      2001...........................................................    209,340
      2002...........................................................    209,340
      2003...........................................................    209,340
      Thereafter.....................................................  2,459,745
                                                                      ----------
                                                                      $3,520,405
                                                                      ==========
</TABLE>

Total rent expense for the years ended December 31, 1996, 1997 and 1998 was
$211,933, $230,600 and $236,361 respectively.

9. Segment and Related Information

  Based on the criteria of Statement of Financial Accounting Standards No.
131, Disclosures About Segments of an Enterprise and Related Information,
management of the Company concluded that it operates in the single segment of
marketing services. Revenues attributable to the Company's significant
services are presented below.

<TABLE>
<CAPTION>
                                                 Years ended December 31,
                                            -----------------------------------
                                               1996        1997        1998
                                            ----------- ----------- -----------
      <S>                                   <C>         <C>         <C>
      Printing............................. $ 4,677,686 $ 3,941,074 $ 5,329,455
      Mailing and fulfillment..............   6,832,332   5,896,757   6,716,897
      Marketing performance measurement....   2,907,389   2,868,208   3,162,142
      Other................................     349,480     410,375     513,378
                                            ----------- ----------- -----------
        Total revenues..................... $14,766,887 $13,116,414 $15,721,872
                                            =========== =========== ===========
</TABLE>

  Included in mailing and fulfillment revenues are charges to customers for
related freight and postage incurred by the Company. These charges, which are
equivalent to the Company's cost of freight and postage, totaled $5.0 million,
$3.8 million and $4.7 million in 1996, 1997 and 1998, respectively.

10. Pro Forma Financial Information

  Until its acquisition by Premier Graphics, in April, 1999, the Company was
treated as a Subchapter S Corporation for income tax purposes, and
consequently no income tax provision was required in the Company's financial
statements. For pro forma purposes, income taxes have been calculated for 1998
based on the statutory rates then in effect.

  Pro forma earnings per share information have been calculated by dividing
pro forma net earnings for 1998 by the 1,000 shares of common stock issued in
September, 1999 to capitalize EagleDirect.com, inc. (see note 11).

11. Subsequent Events

  In April, 1999, Premier Graphics, Inc., a wholly-owned subsidiary of Master
Graphics, Inc. acquired all of the outstanding common stock of the Company and
simultaneously refinanced the Company's outstanding debt. The Company was
merged into Premier Graphics, and operated as a division thereafter. In
October, 1999, the Company's net assets were sold to EagleDirect.com, inc., a
direct subsidiary of Master Graphics.

                                     F-10
<PAGE>

                                  EAGLE DIRECT
                     (A Division of Premier Graphics, Inc.)

                            CONDENSED BALANCE SHEET
                                  (Unaudited)

<TABLE>
<CAPTION>
                                                                     June 30,
                                                                       1999
                                                                    -----------
<S>                                                                 <C>
Current assets:
  Cash and cash equivalents........................................ $     4,575
  Accounts receivable, net.........................................   1,841,718
  Inventories......................................................     391,348
  Prepaid expenses and other current assets........................     318,681
                                                                    -----------
    Total current assets...........................................   2,556,322
Property, plant and equipment, net.................................   2,777,872
Goodwill, net......................................................   7,369,820
Other assets.......................................................      84,657
                                                                    -----------
    Total assets................................................... $12,788,671
                                                                    ===========
Current liabilities:
  Accounts payable.................................................     367,941
  Customer deposits................................................     691,461
  Accrued expenses.................................................     608,320
                                                                    -----------
    Total current liabilities......................................   1,667,722
Intercompany debt..................................................  11,000,000
Commitments and contingencies
Parent's equity in division........................................     120,949
                                                                    -----------
    Total liabilities and equity................................... $12,788,671
                                                                    ===========
</TABLE>


           See accompanying notes to condensed financial statements.

                                      F-11
<PAGE>

                                  EAGLE DIRECT
                     (A Division of Premier Graphics, Inc.)

                       CONDENSED STATEMENTS OF OPERATIONS
                                  (Unaudited)

<TABLE>
<CAPTION>
                                                          Six months ended
                                                              June 30,
                                                        ----------------------
                                                           1998        1999
                                                        ----------  ----------
<S>                                                     <C>         <C>
Net revenue............................................ $7,105,831  $7,433,307
Cost of revenue........................................  5,252,028   5,191,102
                                                        ----------  ----------
    Gross profit.......................................  1,853,803   2,242,205
Sales and marketing expenses...........................    872,690   1,032,142
General and administrative expenses....................    792,183     893,797
Research and development expenses......................    213,458     252,900
                                                        ----------  ----------
    Operating income (loss)............................    (24,528)     63,366
Other income (expense):
  Interest expense.....................................   (109,456)   (208,405)
  Other, net...........................................    (20,876)    (36,602)
                                                        ----------  ----------
    Net income (loss).................................. $ (154,860) $ (181,641)
                                                        ==========  ==========
Pro forma financial information (note 1):
  Reported net income (loss)...........................             $ (181,641)
  Pro forma income tax expense (benefit)...............                (56,562)
                                                                    ----------
  Pro forma net income (loss)..........................             $ (125,079)
                                                                    ==========
  Pro forma earnings (loss) per share..................             $  (125.08)
                                                                    ==========
</TABLE>


           See accompanying notes to condensed financial statements.

                                      F-12
<PAGE>

                                  EAGLE DIRECT
                     (A Division of Premier Graphics, Inc.)

                       CONDENSED STATEMENTS OF CASH FLOWS
                                  (Unaudited)

<TABLE>
<CAPTION>
                                                           Six months ended
                                                               June 30,
                                                          --------------------
                                                            1998       1999
                                                          ---------  ---------
<S>                                                       <C>        <C>
Cash flows from operating activities:
  Net loss............................................... $(154,863) $(181,641)
  Adjustments to reconcile net loss to net cash provided
   by operating activities:
    Depreciation and amortization........................   276,002    267,026
    Changes in operating assets and liabilities:
      Trade accounts receivable..........................  (606,686)   295,963
      Inventories........................................   (65,657)    18,710
      Other assets.......................................  (262,183)  (231,072)
      Accounts payable...................................   126,721    116,213
      Accrued expenses...................................   948,523    (37,033)
                                                          ---------  ---------
        Net cash provided by operating activities........   261,857    248,166
                                                          ---------  ---------
Cash flows from investing activities:
  Purchases of equipment.................................  (153,600)  (307,063)
                                                          ---------  ---------
        Net cash used in investing activities............  (153,600)  (307,063)
Cash flows from financing activities:
  Net borrowings on line of credit.......................   (55,000)    67,850
  Proceeds from issuance of long-term debt...............   140,000        --
  Principal payments on long-term debt...................  (110,800)  (105,336)
                                                          ---------  ---------
        Net cash used in financing activities............   (25,800)   (37,486)
                                                          ---------  ---------
Net increase (decrease) in cash and cash equivalents.....    82,457    (96,383)
Cash and cash equivalents, beginning of period...........    12,063    100,958
                                                          ---------  ---------
Cash and cash equivalents, end of period................. $  94,520  $   4,575
                                                          =========  =========
</TABLE>


           See accompanying notes to condensed financial statements.

                                      F-13
<PAGE>

                                 EAGLE DIRECT
                    (A Division of Premier Graphics, Inc.)

                    NOTES TO CONDENSED FINANCIAL STATEMENTS

                                 JUNE 30, 1999
                                  (Unaudited)

1. Basis of Presentation

  The accompanying condensed financial statements of Eagle Direct (also
referred to herein as the "Company") are unaudited and have been prepared in
accordance with generally accepted accounting principles for interim financial
information and Article 10 of Regulation S-X. Accordingly, they do not include
all of the information and footnotes required by generally accepted accounting
principles for complete financial statements. These condensed financial
statements should be read in conjunction with the financial statements as of
and for the year ended December 31, 1998, contained elsewhere herein.

  In the opinion of the Company, the accompanying condensed financial
statements contain all adjustments (consisting of only normal, recurring
adjustments) necessary to present fairly the financial position, results of
operations, and cash flows of the Company as of the dates and for the periods
presented. Because of the seasonal nature of the Company's business, the
results of operations for the periods presented are not necessarily indicative
of the results of operations for a full fiscal year.

  In April, 1999, the common stock of Eagle Direct, Inc. was acquired by
Premier Graphics, Inc., a wholly-owned subsidiary of Master Graphics, Inc.
Eagle Direct, Inc. was merged into Premier Graphics. Subsequent to its
acquisition, the Company has operated as a division of Premier Graphics. The
Company's debt that was outstanding at the acquisition date was refinanced at
closing.

  Pursuant to the SEC's accounting rules, the cost to Master Graphics of
acquiring Eagle Direct has been "pushed down" to the financial statements of
Eagle Direct. The principal effects of reflecting the new basis in its assets
and liabilities were (1) an increase of approximately $315,000 to the cost of
property, plant and equipment; (2) the recording of approximately $7.7 million
of goodwill, representing the excess of the cost of acquisition over the fair
value of the underlying assets and liabilities; (3) the recording of the
related acquisition debt (an incremental $9.1 million) incurred by Master
Graphics; and (4) a decrease in depreciation of plant and equipment (due
primarily to revised estimated useful lives), an increase in amortization of
goodwill (over 40 years), and an increase in interest expense, all from the
acquisition date.

  Prior to the acquisition, Eagle Direct was a Sub-S Corporation for Federal
and State income tax purposes, and as such did not provide for income tax
expense in its financial statements. Subsequent to the acquisition, the
Company has been operated as a division of Premier Graphics and, as a
division, has not recorded a provision for income taxes. For the purposes of
these financial statements, income tax expense (benefit) is shown on a pro
forma basis for the six months ended June 30, 1999 based on statutory income
tax rates in effect during the period.

  As a division of Premier Graphics, the Company has no shares of common stock
outstanding. For purposes of disclosing pro forma earnings per share, as
required by SEC accounting rules, the number of common shares outstanding is
based on the number of shares subsequently issued to capitalize
EagleDirect.com, inc., the successor to the Company, as more fully discussed
in note 4.

                                     F-14
<PAGE>

                                 EAGLE DIRECT
                    (A Division of Premier Graphics, Inc.)

                    NOTES TO CONDENSED FINANCIAL STATEMENTS

                                 JUNE 30, 1999
                                  (Unaudited)

2. Property, Plant and Equipment

  The following is a summary of the Company's property, plant and equipment as
of June 30, 1999:

<TABLE>
      <S>                                                            <C>
      Leasehold improvements........................................ $   88,507
      Machinery and equipment.......................................  2,024,589
      Furniture and fixtures........................................    680,000
      Vehicles......................................................     40,000
                                                                     ----------
        Total property, plant and equipment.........................  2,833,096
      Accumulated depreciation......................................    (55,224)
                                                                     ----------
        Total property, plant and equipment, net....................  2,777,872
                                                                     ==========
</TABLE>

3. Intercompany Debt

  Intercompany debt of $11 million is comprised of (1) approximately $1.9
million related to previously outstanding notes payable refinanced as part of
the April, 1999 acquisition, and (2) an additional $9.1 million which
effectively financed the cash portion of the purchase price. Interest on the
$11 million is based on Premier Graphic's floating rate on its acquisition
line of credit of LIBOR +2.75% (7.7% at June 30, 1999). The Company's assets
serve as security on the acquisition line. The acquisition line of credit
agreement includes a number of limitations and covenants which apply to the
Eagle Direct division as well as to Premier Graphics.

4. Subsequent Events

  On October 1, 1999, Premier Graphics sold the net assets of its Eagle Direct
division to EagleDirect.com, inc., a newly-formed and wholly-owned subsidiary
of Master Graphics, in return for a note from EagleDirect.com, inc. for
approximately $11.5 million. Master Graphics has announced its intention to
conduct an initial public offering of a minority interest in EagleDirect.com,
inc. The Company expects to repay a portion of the note with proceeds of the
offering and to modify the terms to require equal quarterly principal
repayments over the five-year period following the closing of the offering,
and with interest payable quarterly at 8.5%.


  In connection with the sale of the net assets by Premier Graphics to Eagle,
Premier and Eagle have entered into a two-year transition services agreement.
The agreement obligates Master Graphics to provide administrative services,
including those related to payroll, benefits, facility usage, management
information systems, insurance and other, generally at the levels historically
charged.

  EagleDirect.com, inc. was capitalized with a common stock authorization of
100 million shares, $.001 par value per share, of which 1,000 shares were
issued, and 10 million shares of preferred stock, $.001 par value per share.

  EagleDirect.com, inc.'s board of directors has approved, and its shareholder
approved, the 1999 Equity Compensation Plan and the 1999 Non-Employee Director
Stock Option Plan; 1,700,000 and 300,000 shares of common stock were reserved
for issuance under each of the respective plans. The 1999 Equity Compensation
Plan provides for the granting of incentive stock options, non-qualified stock
options, stock appreciation rights and restricted stock. No options had been
granted at October 18, 1999.

                                     F-15
<PAGE>

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                                       Shares

                                   [ED LOGO]

                                  Common Stock

                                --------------

                                   PROSPECTUS

                                --------------


                                     , 1999

- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>

                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 13. Other Expenses of Issuance and Distribution

  The following table sets forth the costs and expenses, other than the
underwriting discount payable by us in connection with the sale of the common
stock being registered. All amounts are estimates except the SEC registration
fee.

<TABLE>
<CAPTION>
                                                                       Amount To
                                                                        Be Paid
                                                                       ---------
<S>                                                                    <C>
SEC registration fee.................................................. $  9,730
NASD Fee..............................................................   10,000
Nasdaq National Market listing fee....................................   30,000
Printing and engraving................................................  150,000
Legal fees and expenses...............................................  200,000
Accounting fees and expenses..........................................  250,000
Blue sky fees and expenses (including legal fees).....................   10,000
Transfer agent fees...................................................   30,000
Miscellaneous.........................................................   50,000
                                                                       --------
  Total............................................................... $739,730
                                                                       ========
</TABLE>

Item 14. Indemnification of Directors and Officers

  Reference is made to C.R.S. (S) 7-108-102 (1994), which provides for
indemnification of directors, officers and other employees in certain
circumstances, and to C.R.S. (S) 7-108-402 (1994), which provides for the
elimination or limitation of the personal liability for monetary damages of
directors under certain circumstances. The Articles of Incorporation of the
Company eliminate the personal liability for monetary damages of directors
under certain circumstances and provides indemnification to directors and
officers of the Company to the fullest extent permitted by the Colorado
Business Corporation Act. Among other things, these provisions provide
indemnification for officers and directors against liabilities for judgments in
and settlements of lawsuits and other proceedings and for the advance and
payment of fees and expenses reasonably incurred by the director or officer in
defense of any such lawsuit or proceeding.

Item 15. Recent Sales of Unregistered Securities

  The Registrant has sold and issued the following unregistered securities
since its inception:

    In connection with its incorporation and organization, EagleDirect.com
  issued 1,000 shares of common stock to Master Graphics for an aggregate of
  $1,000. EagleDirect.com believes that this issuance was exempt from
  registration under Section 4(2) of the Securities Act as a transaction not
  involving any public offering. In addition, EagleDirect.com issued to our
  President and Chief Executive Officer, Howard J. Harris, a warrant to
  purchase shares of our common stock with an exercise price of $.01 per
  share. The number of shares subject to the warrant will be determined by
  dividing $6 million by the initial public offering price of our common
  stock. We believe that this issuance was exempt from registration under
  Section 4(2) of the Securities Act as a transaction not involving a public
  offering.

                                      II-1
<PAGE>

Item 16. Exhibits And Financial Statement Schedules

(a) Exhibits.

<TABLE>
<CAPTION>
 Number Description
 ------ -----------
 <C>    <S>
   1.1* Underwriting Agreement dated as of     , 1999 between EagleDirect.com,
        inc. and Hoak Breedlove Wesneski & Co.
   2.1* Separation Agreement between Master Graphics, Inc., Premier Graphics,
        Inc., and EagleDirect.com, inc.
   2.2* Transition Services Agreement dated October 1, 1999 between Master
        Graphics, Inc. and EagleDirect.com, inc.
   2.3* Tax Sharing Agreement between Master Graphics, Inc., Premier Graphics,
        Inc. and EagleDirect.com, inc.
   2.4* Promissory Note between EagleDirect.com,inc. and Premier Graphics, Inc.
   3.1  Articles of Incorporation
   3.2  Bylaws
   5.1* Opinion of Bass, Berry & Sims PLC
  10.1  1999 Equity Compensation Plan
  10.2  1999 Non-Employee Director Option Plan
  10.3* Employment Agreement between EagleDirect.com, inc. and Howard J. Harris
        Statement regarding computation of per share earnings (included in
  11.1  financial statements)
  23.1* Consent of Bass, Berry & Sims PLC (included in Exhibit 5.1)
  23.2  Consent of KPMG LLP
  24.1  Power of Attorney (included on signature pages)
  27.1  Financial Data Schedule
</TABLE>
- --------
*  to be filed by amendment

Item 17. Undertakings

  The undersigned registrant hereby undertakes to provide to the underwriter at
the closing specified in the underwriting agreement certificates in such
denominations and registered in such names as required by the underwriter to
permit prompt delivery to each purchaser.

  Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers and controlling persons of the Company
pursuant to the provisions described in Item 14, or otherwise, the Company has
been advised that in the opinion of the Commission such indemnification is
against public policy as expressed in the Securities Act and is, therefore,
unenforceable. In the event that a claim for indemnification against such
liabilities (other than payment by the Company of expenses incurred or paid by
a director, officer or controlling person of the Company in the successful
defense of any action, suit or proceeding) is asserted by such director,
officer or controlling person in connection with the securities being
registered, the Company will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question of whether such indemnification by it is against
public policy as expressed in the Securities Act and will be governed by the
final adjudication of such issue.

  The undersigned registrant hereby undertakes that: (i) for purposes of
determining any liability under the Securities Act of 1933, the information
omitted from the form of prospectus filed as part of this registration
statement in reliance upon Rule 430A and contained in a form of prospectus
filed by the registrant pursuant to Rule 424(b)(1) or (4) or 497(h) under the
Securities Act shall be deemed to be part of this registration statement as of
the time it was declared effective; (ii) for the purpose of determining any
liability under the Securities Act of 1933, each post-effective amendment that
contains a form of prospectus shall be deemed to be a new registration
statement relating to the securities offered therein, and the offering of such
securities at that time shall be deemed to be the initial bona fide offering
thereof.

                                      II-2
<PAGE>

                                   SIGNATURES

  Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized in the City of Denver, State of
Colorado, on this the 19th day of October, 1999.

                                          EagleDirect.com, inc.

                                                   /s/ Howard J. Harris
                                          By: _________________________________
                                                     Howard J. Harris
                                               President and Chief Executive
                                                          Officer

                               POWER OF ATTORNEY

  KNOW ALL MEN BY THESE PRESENTS, each person whose signature appears below
hereby constitutes and appoints Howard J. Harris and John P. Miller, and each
of them, his or her true and lawful attorneys-in-fact and agents, with full
power of substitution and resubstitution, for him or her and in his or her
name, place, and stead, in any and all capacities, to sign any and all
amendments to this Registration Statement, and to file the same, with the
Securities and Exchange Commission, granting unto said attorneys-in-fact and
agents full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he or she might or could do in person, hereby ratifying
and confirming all that said attorneys-in-fact and agents, or their substitute
or substitutes, may lawfully do or cause to be done by virtue hereof.

  Pursuant to the requirements of the Securities Act of 1933, as amended, this
Registration Statement has been signed by the following persons in the
capacities indicated on October 19, 1999:

          Signature                               Title(s)

    /s/ Howard J. Harris         Director, President, Chief Executive Officer,
_____________________________     Principal Accounting Officer and Principal
      Howard J. Harris            Financial Officer

     /s/ John P. Miller          Director
_____________________________
       John P. Miller

     /s/ George W. Bryan         Director
_____________________________
       George W. Bryan

    /s/ Richard Gorelick         Director
_____________________________
      Richard Gorelick

       /s/ Jack Soden            Director
_____________________________
         Jack Soden

                                      II-3
<PAGE>

                               INDEX TO EXHIBITS

<TABLE>
<CAPTION>
 Number Description
 ------ -----------
 <C>    <S>
   1.1* Underwriting Agreement dated as of             , 1999 between
        EagleDirect.com, inc. and Hoak Breedlove Wesneski & Co.
   2.1* Master Separation Agreement between Master Graphics, Inc., Premier
        Graphics, Inc., and EagleDirect.com, inc.
   2.2* Transition Services Agreement dated October 1, 1999 between Master
        Graphics, Inc. and EagleDirect.com, inc.
   2.3* Tax Sharing Agreement between Master Graphics, Inc., Premier Graphics,
        Inc. and EagleDirect.com, inc.
   2.4* Promissory Note between EagleDirect.com,inc. and Premier Graphics, Inc.
   3.1  Articles of Incorporation
   3.2  Bylaws
   5.1* Opinion of Bass, Berry & Sims PLC
  10.1  1999 Equity Compensation Plan
  10.2  1999 Non-Employee Director Option Plan
  10.3* Employment Agreement between EagleDirect.com, inc. and Howard J. Harris
  11.1  Statement regarding computation of per share earnings (included in
        financial statements)
  23.1* Consent of Bass, Berry & Sims PLC (included in Exhibit 5.1)
  23.2  Consent of KPMG LLP
  24.1  Power of Attorney (included on signature pages)
  27.1  Financial Data Schedule
</TABLE>
- --------
* to be filed by amendment

                                      II-4

<PAGE>

                                                                  EXHIBIT 3.1

                          ARTICLES OF INCORPORATION OF
                             EagleDirect.com, inc.

     The undersigned natural person, having the capacity to contract and acting
as the incorporator of a corporation under the Colorado Business Corporation
Act, adopts the following Articles of Incorporation for the corporation:

     1.   Corporate Name. The name of the corporation (which is hereinafter
          --------------
called the "Corporation") is EagleDirect.com, inc.

     2.   For Profit.  The Corporation is for profit.
          ----------

     3.   Principal Office. The address of the Corporation's principal office in
          ----------------
the State of Colorado is 5105 East 41st Avenue, Denver, Colorado, 80216.

     4.   Initial Registered Agent and Office.  The name of the Corporation's
          -----------------------------------
initial registered agent is Howard J. Harris.  The street address, zip code and
county of the Corporation's registered office and registered agent in the State
of Colorado shall be:

                    5105 East 41st Avenue
                    Denver, Colorado 80216
                    Denver County

     5.   Corporate Purpose. The purpose of the Corporation is to engage in
          -----------------
any lawful act or activity for which a corporation may now or hereafter be
organized under the Colorado Business Corporation Act (the "CBCA").

     6.   Incorporator.  The name and address of the incorporator is Howard J.
          ------------
Harris, 5105 East 41st Avenue, Denver Colorado, 80216.

     7.   Capital Stock.
          -------------

          7.1  Authorized Amount. The Corporation shall be authorized to issue
               -----------------
     One Hundred Ten Million (110,000,000) shares of capital stock, of which One
     Hundred Million (100,000,000) shares shall be Common Stock, par value
     $0.001 per share, and Ten Million (10,000,000) shares shall be Preferred
     Stock, par value $0.001 per share.

          7.2  Common Stock.
               ------------

          (a) Voting Rights.  Except as otherwise required by law or as provided
     by the Board of Directors with respect to any class or series of Preferred
     Stock, the entire voting power and all voting rights shall be vested
     exclusively in the Common Stock.  Each holder of shares of Common Stock
     shall be entitled to one vote per share on each matter to be
<PAGE>

     decided by the shareholders. The shares of Common Stock do not have
     cumulative voting rights.

          (b) Dividends.  Subject to the preferential rights of the holders of
     shares of any class or series of Preferred Stock as provided by the Board
     of Directors with respect to any such class or series of Preferred Stock,
     the holders of the Common Stock shall be entitled to receive, as and when
     declared by the Board of Directors out of the funds of the Corporation
     legally available therefor, such dividends (payable in cash, stock or
     otherwise) as the Board of Directors may from time to time determine,
     payable to shareholders of record on such dates, as shall be fixed for such
     purpose by the Board of Directors in advance of payment of each particular
     dividend.

          (c) Liquidation.  In the event of liquidation, dissolution or winding
     up of the affairs of the Corporation, whether voluntary or involuntary,
     after payment or provision for payment of all of the Company's debts and
     obligations and any preferential distributions to holders of Preferred
     Stock and any series or class of the Company's stock hereafter issued that
     ranks senior as to liquidation rights to the Common Stock, if any, the
     holders of the Common Stock will be entitled to share ratably in proportion
     to the number of shares of Common Stock held by them respectively in the
     Corporation's remaining assets.

     7.3  Authority of Board to Fix Terms of Preferred Stock. The Board of
          --------------------------------------------------
Directors of the Corporation is hereby expressly authorized at any time and from
time to time to provide for the issuance of all or any shares of the Preferred
Stock in one or more series, and to fix for each such series such voting powers,
full or limited, or no voting powers, and such distinctive designations,
preferences and relative, participating, optional or other special rights and
such qualifications, limitations or restrictions thereof, as shall be stated and
expressed in the resolution or resolutions adopted by the Board of Directors
providing for the issuance of such series and to the fullest extent as may now
or hereafter be permitted by the CBCA, including, without limiting the
generality of the foregoing, the authority to provide that any such series may
be (i) subject to redemption at such time or times and at such price or prices;
(ii) entitled to receive dividends (which may be cumulative or non-cumulative)
at such rates, on such conditions, and at such times, and payable in preference
to, or in such relation to, the dividends payable on any other class or classes
or any other series; (iii) entitled to such rights upon the dissolution of, or
upon any distribution of the assets of, the Corporation; or (iv) convertible
into, or exchangeable for, shares of any other class or classes of stock, or of
any other series of the same or any other class or classes of stock, or other
securities or property, of the Corporation at such price or prices or at such
rates of exchange and with such adjustments, all as may be stated in such
resolution or resolutions.  Unless otherwise provided in such resolution or
resolutions, shares of Preferred Stock of any series which shall be issued and
thereafter acquired by the Corporation through purchase, redemption, exchange,
conversion or otherwise shall return to the status of authorized but unissued
Preferred Stock.

     7.4  No Preemptive Rights.  No shareholder of the Corporation will, solely
          --------------------
by reason of holding shares of any class, have any preemptive or preferential
right to purchase or subscribe for any shares of the Corporation, now or
hereafter to be authorized, or any notes, debentures, bonds or

                                       2
<PAGE>

other securities convertible into or carrying warrants, rights or options to
purchase shares of any class, now or hereafter to be authorized, whether or not
the issuance of any such shares or such notes, debentures, bonds or other
securities would adversely affect the dividend, voting or any other rights of
such shareholder. The Board of Directors may authorize the issuance of, and the
Corporation may issue, shares of any class of capital stock of the Corporation,
or any notes, debentures, bonds or other securities convertible into or carrying
warrants, rights or options to purchase any such shares, without offering any
shares of any class to the existing holders of any class of stock of the
Corporation.

     8.   Board of Directors.
          ------------------

          8.1  Number. Subject to the rights of the holders of any series of
               ------
     Preferred Stock to elect directors under specified circumstances, the Board
     of Directors shall consist of not less than three (3) nor more than fifteen
     (15) members unless otherwise determined from time to time by resolution
     adopted by the affirmative vote of at least eighty percent (80%) of the
     members of the Board of Directors.  However, the number of directors shall
     never be less than the minimum number required by the CBCA.  A director
     need not be a shareholder. Directors shall be divided into three (3)
     classes as nearly equal in number as possible.  The initial term of Class I
     directors shall expire at the annual shareholder meeting in 2000; the
     initial term of Class II directors shall expire at the annual shareholder
     meeting in 2001;  and the initial term of the Class III directors shall
     expire at the annual shareholder meeting in 2002.  At each annual
     shareholder meeting, the shareholders shall elect one or more directors to
     serve a three-year term of the class of directors whose term is expiring at
     such annual meeting and until their successors are elected and qualify.

          8.2  Vacancies. Subject to applicable law and any rights of the
               ---------
     holders of any series of Preferred Stock with respect to such series of
     Preferred Stock, and unless the Board of Directors otherwise determines,
     vacancies resulting from death, resignation, retirement, disqualification,
     removal from office or other cause, and newly created directorships
     resulting from any increase in the authorized number of directors, may be
     filled only by the affirmative vote of a majority of the remaining
     directors, though less than a quorum of the Board of Directors.  The
     directors chosen to fill vacancies shall hold office for a term expiring at
     the end of the next annual meeting of shareholders at which the term of the
     class to which they have been elected expires.  At all times all classes of
     Directors shall be as nearly equal in number as possible.  If, consistent
     with the concept that the three classes of Directors shall be as nearly
     equal in number as possible, any newly-created directorship may be
     allocated to more than one class, the Board of Directors shall allocate it
     to the available class whose term is due to expire at the earliest date
     following such allocation.

          8.3  Removal.  Any director of the Corporation may be removed from
               -------
     office but only for cause and only by (a) the affirmative vote of the
     holders of a majority of the voting power of the shares entitled to vote
     for the election of directors, considered for this purpose as one class,
     unless a vote of a special voting group is otherwise required by law or (b)
     the affirmative vote of a majority of the entire Board of Directors then in
     office.

                                       3
<PAGE>

     9.   Special Meetings of Shareholders. Subject to any rights of the holders
          --------------------------------
of any series of Preferred Stock with respect to such series of Preferred Stock,
the Corporation shall hold a special meeting of shareholders only in the event
(a) of a call of the Board of Directors of the Corporation or the officers
authorized to do so by the Bylaws of the Corporation or (b) the holders of at
least fifty percent (50%) of all the votes entitled to be cast on any issue
proposed to be considered at the proposed special meeting sign, date, and
deliver to the Corporation's secretary one or more written demands for the
meeting describing the purpose or purposes for which it is to be held, including
all statements necessary to make any statement of such purpose not incomplete,
false or misleading, and include any other information specified in Schedule
14A, Rule 14a-3, Rule 14a-8, or Rule 14a-11 of the Rules and Regulations of the
Securities and Exchange Commission.  Only business within the purpose or
purposes described in the meeting notice may be conducted at a special
shareholders' meeting.

     10.  Liability of Directors. To the fullest extent permitted by the CBCA, a
          ----------------------
director of the Corporation shall not be liable to the Corporation or its
shareholders for monetary damages (including, without limitation, any judgment,
amount paid in settlement, fine, penalty, punitive damages, excise tax assessed
with respect to an employee benefit plan, or expense of any nature, including
attorneys' fees) for breach of fiduciary duty as a director.  If the CBCA or any
successor statute is amended after adoption of this provision to authorize
corporate action further eliminating or limiting the personal liability of
directors, then the liability of a director of the Corporation shall be
eliminated or limited to the fullest extent permitted by the CBCA, as so amended
from time to time.  Neither the amendment nor repeal of this Article 10 nor the
adoption of any provision of these Articles of Incorporation inconsistent with
this Article 10 shall eliminate or reduce the effect of this Article 10 in
respect of any matter arising or relating to any actions or omissions occurring
prior to such amendment, repeal or adoption of an inconsistent provision.

     11.  Indemnification of Directors.  The Corporation shall indemnify every
          ----------------------------
person who is or was a party or is or was threatened to be made a party to any
action, suit or proceeding, whether civil, criminal, administrative, or
investigative, by reason of the fact that he or she is or was a director or
officer or is or was service at the request of the Corporation as a director,
officer, employee, agent or trustee of another corporation or partnership, joint
venture, trust, employee benefit plan, limited liability company or other
enterprise, including service on a committee formed for any purpose (and, in
each case, his or her heirs, executors, and administrators), against all
expense, liability, and loss (including counsel fees, judgments, fines, ERISA
excise taxes, penalties, and amounts paid in settlement) actually and reasonably
incurred or suffered in connection with such action, suit or proceeding, to the
fullest extent permitted by applicable law, as in effect on the date hereof and
as hereafter amended.  Such indemnification may include advancement of expenses
in advance of final disposition of such action, suit or proceeding, subject to
the provisions of any applicable statute.

     12.  Amendment. Except as otherwise provided in this Article 12, these
          ---------
Articles of Incorporation may be amended in the manner now or hereafter
prescribed by statute; provided, however, that unless such action has been
recommended by a vote of a majority of the directors then in office at a meeting
at which a quorum is present, the provisions set forth in Articles 8, 9, 10, 11,

                                       4
<PAGE>

12 and 13 hereof may not be repealed or amended in any respect and the
provisions set forth in Articles 10 and 11 hereof may not be amended or repealed
in any respect so as to adversely affect the rights therein conferred upon
directors (or such other persons who may be entitled to the rights provided
thereunder) of the Corporation, unless in any of such cases such action is
approved by the affirmative vote of the holders of sixty-six and two-thirds
percent (66-2/3%) of the voting power of all of the then-outstanding shares of
the Corporation entitled to vote generally in the election of directors, voting
together as a single class; provided, however, that in no event shall the last
sentence of Article 10 be amended so as to adversely affect the rights herein
conferred upon directors.

     13.  Amendment of Bylaws. In furtherance and not in limitation of the
          -------------------
powers conferred by statute, the Board of Directors of the Corporation is
expressly authorized from time to time to make, adopt, alter, amend, supplement
and repeal the bylaws of the Corporation in any respect, subject to the right of
the shareholders entitled to vote with respect thereto to adopt, alter, amend
and repeal bylaws made by the Board of Directors; provided, however, that bylaws
shall not be made, adopted, altered, amended or repealed by the shareholders of
the Corporation except by the vote of the holders of not less than sixty-six and
two-thirds percent (66-2/3%) of the outstanding shares of stock of each class
and series entitled to vote upon such matter.

     14.  Consent to Appointment.  By signing below Howard J. Harris consents to
          ----------------------
appointment as initial registered agent of the Corporation.



Dated: September ___, 1999       ---------------------------------------
                                 Howard J. Harris
                                 Sole Incorporator and Initial Registered Agent



SHEAMF/ 5000948

                                       5

<PAGE>

                                                                EXHIBIT 3.2

                                    BYLAWS
                                      of
                             EagleDirect.com, inc.
                              (the "Corporation")

                                   ARTICLE I
                       Offices, Fiscal Year and Records

     1.1  Registered Office. The registered office of the Corporation shall be
          -----------------
in the City of Denver, County of Denver, State of Colorado until otherwise
established by resolution of the Board of Directors and a certificate certifying
the change is filed in the manner provided by statute.

     1.2  Other Offices. The Corporation may also have offices at such other
          -------------
places within or without the State of Colorado as the Board of Directors may
from time to time determine or the business of the Corporation may require.

     1.3  Fiscal Year. The fiscal year of the Corporation shall end on the 31st
          -----------
of December in each year unless the Board of Directors shall authorize another
fiscal year end.

                                 ARTICLE II
                                 Shareholders

     2.1  Annual Meeting. The annual meeting of the shareholders of the
          --------------
Corporation for the election of Directors and the transaction of any business as
may properly be brought before the meeting shall be held on such date and at
such place and time as may be fixed by resolution of the Board of Directors.
Failure to hold an annual meeting does not invalidate the Corporation's
existence or affect any otherwise valid corporate act.  At the annual meeting,
the shareholders shall consider only such business as shall have been proposed
by the board of directors for consideration at such meeting or shall have been
proposed by a shareholder pursuant to the terms and conditions of Section 2.8.
                                                                  -----------

     2.2  Special Meeting.  Subject to any rights of the holders of any series
          ---------------
of Preferred Stock with respect to such series of Preferred Stock, the
Corporation shall hold a special meeting of shareholders only in the event (a)
the Board of Directors of the Corporation or the President of the Corporation
shall call the same or (b) the holders of at least fifty percent (50%) of all
the votes entitled to be cast on any issue proposed to be considered at the
proposed special meeting shall sign, date, and deliver to the Corporation's
secretary one or more written demands for the meeting describing the purpose or
purposes for which it is to be held, including all statements necessary to make
any statement of such purpose not incomplete, false or misleading, and include
any other information specified in Schedule 14A, Rule 14a-3, Rule 14a-8, or Rule
14a-11 of the Rules and Regulations of the Securities and Exchange Commission.
Only business within the purpose or purposes described in the meeting notice may
be conducted at a special shareholders' meeting.

     2.3   Place of Meeting. The Board of Directors may designate the place of
           ----------------
meeting for any annual meeting or for any special meeting of the shareholders
called by the Board of Directors or
<PAGE>

the President. If no designation is so made, the place of meeting shall be the
principal office of the Corporation.

     2.4  Notice of Meeting; Waiver.
          -------------------------

          (a) Notice.  Written or printed notice, stating the place, day and
              ------
hour of the meeting and the purpose or purposes for which the meeting is called,
shall be delivered by the Corporation not less than 10 days nor more than 60
days before the date of the meeting, either personally or by mail, to each
shareholder of record entitled to vote at such meeting.  If mailed, such  notice
shall be deemed to be delivered when deposited in the United States mail with
postage thereon prepaid, addressed to the shareholder at his address as it
appears on the stock transfer books of the Corporation.  Such further notice
shall be given as may be required by law.  Meetings may be held without notice
if all shareholders entitled to vote are present, or if notice is waived by
those not present in accordance with Section 2.4(b) of these Bylaws.
                                     --------------

          (b) Waiver.  A shareholder may waive any notice required by law, the
              ------
Corporation's Articles of Incorporation "the Articles of Incorporation" or
these bylaws before or after the date and time stated in such notice.  Except as
provided in the next sentence, the waiver must be in writing, be signed by the
shareholder entitled to the notice and be delivered to the Corporation for
inclusion in the minutes or filing with the corporate records.  A shareholder's
attendance at a meeting: (1) waives objection to lack of notice or defective
notice of the meeting, unless the shareholder at the beginning of the meeting
(or promptly upon his arrival) objects to holding the meeting or transacting
business at the meeting; and (2) waives objection to consideration of a
particular matter at the meeting that is not within the purpose or purposes
described in the meeting notice, unless the shareholder objects to considering
the matter when it is presented.

     2.5    Shareholders' List.  After the record date for a meeting has been
            ------------------
fixed, the Corporation shall prepare an alphabetical list of the names of all
shareholders who are entitled to notice of a shareholders' meeting.  Such list
will show the address of and number of shares held by each shareholder.  The
shareholders' list will be available for inspection by any shareholder,
beginning two (2) business days after notice of the meeting is given for which
the list was prepared and continuing through the meeting, at the Corporation's
principal office or at a place identified in the meeting notice in the city
where the meeting will be held.  A shareholder or his agent or attorney is
entitled on written demand to inspect and, subject to the requirements of the
Colorado Business Corporation Act (the "CBCA"), to copy the list, during regular
business hours and at his expense, during the period it is available for
inspection.

     2.6    Voting of Shares.  Unless otherwise provided by the CBCA or the
            ----------------
Articles of Incorporation, each outstanding share of Common Stock is entitled to
one (1) vote on each matter voted on at a shareholders' meeting.  Unless
otherwise provided in the Articles of Incorporation, directors are elected by a
plurality of the votes cast by the shares of Common Stock entitled to vote in
the election at a meeting at which a quorum is present.

     2.7    Proxies.  A shareholder may vote his or her shares in person or by
            -------
proxy.  A shareholder may appoint a proxy to vote or otherwise act for him or
her by signing an appointment

                                       2
<PAGE>

either personally or through an attorney-in-fact. An appointment of a proxy is
effective when received by the Secretary or other officer or agent authorized to
tabulate votes. An appointment is valid for eleven (11) months unless another
period is expressly provided in the appointment form. An appointment of a proxy
is revocable by the shareholder unless the appointment form conspicuously states
that it is irrevocable and the appointment is coupled with an interest.

     2.8    Acceptance of Shareholder Documents.  If the name signed on a
            -----------------------------------
shareholder document (a vote, consent, waiver or proxy appointment) corresponds
to the name of a shareholder, the Corporation, if acting in good faith, is
entitled to accept such shareholder document and give it effect as the act of
the shareholder.  If the name signed on such shareholder document does not
correspond to the name of a shareholder, the Corporation, if acting in good
faith, is nevertheless entitled to accept such shareholder document and to give
it effect as the act of the shareholder if:

          (a)   the shareholder is an entity and the name signed purports to be
that of an officer or agent of the entity;

          (b)   the name signed purports to be that of a fiduciary representing
the shareholder and, if the Corporation requests, evidence of fiduciary status
acceptable to the Corporation has been presented with respect to such
shareholder document;

          (c)   the name signed purports to be that of a receiver or trustee in
bankruptcy of the shareholder and, if the Corporation requests, evidence
acceptable to the Corporation of the signatory's authority to sign for the
shareholder has been presented with respect to such shareholder document;

          (d)   the name signed purports to be that of a pledgee, beneficial
owner, or attorney-in-fact of the shareholder and, if the Corporation requests,
evidence acceptable to the Corporation of the signatory's authority to sign for
the shareholder has been presented with respect to such shareholder document; or

          (e)   two or more persons are the shareholder as co-tenants or
fiduciaries and the name signed purports to be the name of at least one (1) of
the co-owners and the person signing appears to be acting on behalf of all the
co-owners.

     The Corporation is entitled to reject a shareholder document if the
Secretary or other officer or agent authorized to tabulate votes, acting in good
faith, has a reasonable basis for doubt about the validity of the signature on
such shareholder document or about the signatory's authority to sign for the
shareholder.

     2.9    Action Without a Meeting.  Action required or permitted by the CBCA
            ------------------------
to be taken at a shareholders' meeting may be taken without a meeting.  If all
shareholders entitled to vote on the action consent to taking such action
without a meeting, the affirmative vote of the number of shares that would be
necessary to authorize or take such action at such meeting is the act of the
shareholders.

                                       3
<PAGE>

     The action must be evidenced by one (1) or more written consents describing
the action taken, at least one of which is signed by each shareholder entitled
to vote on the action in one (1) or more counterparts, indicating such signing
shareholder's vote or abstention on the action and delivered to the Corporation
for inclusion in the minutes or for filing with the corporate records.

     If the CBCA or the Articles of Incorporation require that notice of a
proposed action be given to nonvoting shareholders and the action is to be taken
by consent of the voting shareholders, then the Corporation shall give its
nonvoting shareholders written notice of the proposed action at least ten (10)
days before such action is taken.  Such notice shall contain or be accompanied
by the same material that would have been required to be sent to nonvoting
shareholders in a notice of a meeting at which the proposed action would have
been submitted to the shareholders for action.

     Notwithstanding the foregoing, if the rules of any securities exchange or
market on which the Corporation's shares or securities are traded shall not
permit the taking of action without a meeting, then, for so long as such rules
shall apply to the Corporation, the provisions of this Section 2.9 shall be of
no force and effect.

     2.10    Presiding Officer and Secretary. At every meeting of the
             -------------------------------
shareholders, the Chairman of the Board, if there be one, shall conduct the
meeting or, in the case of vacancy in office or absence of the Chairman of the
Board, one of the following officers present shall conduct the meeting in the
order stated:  the Vice-Chairman of the Board, if there be one, the President,
the Vice Presidents in their order of rank and seniority, or a Chairman chosen
by the shareholders entitled to cast a majority of the votes which all
shareholders present in person or by proxy are entitled to cast, shall act as
Chairman, and the Secretary or, in his absence, an assistant secretary, or in
the absence of both the Secretary and assistant secretaries a person appointed
by the Chairman shall act as secretary of the meeting.

     2.11    Notice of Nominations.  Nominations for the election of directors
             ---------------------
may be made by the Board of Directors or a committee appointed by the Board of
Directors authorized to make such nominations or by any shareholder entitled to
vote in the election of directors generally.  However, any such shareholder
nomination may be made only if written notice of such nomination has been given,
either by personal delivery or the United States mail, postage prepaid, to the
Secretary of the Corporation not later than (a) with respect to an election to
be held at an annual meeting of shareholders, one hundred twenty (120) days in
advance of the anniversary date of the proxy statement for the previous year=s
annual meeting, and (b) with respect to an election to be held at a special
meeting of shareholders for the election of directors called other than by
written request of a shareholder, the close of business on the tenth (10th) day
following the date on which notice of such meeting is first given to
shareholders, and (c) in the case of a special meeting of shareholders duly
called upon the written request of a shareholder to fill a vacancy or vacancies
(then existing or proposed to be created by removal at such meeting), within ten
(10) business days of such written request.  In the case of any nomination by
the Board of Directors or a committee appointed by the Board of Directors
authorized to make such nominations, compliance with the proxy rules of the
Securities and Exchange Commission shall constitute compliance with the notice
provisions of the preceding sentence.

                                       4
<PAGE>

     In the case of any nomination by a shareholder, each notice shall set
forth: (a) as to each person whom the shareholder proposes to nominate for
election or re-election as a director, (i) the name, age, business address, and
residence address of such person, (ii) the principal occupation or employment of
such person, (iii) the class and number of shares of the Corporation which are
beneficially owned by such person, and (iv) any other information relating to
such person that is required to be disclosed in solicitations of proxies with
respect to nominees for election as directors, pursuant to Regulation 14A under
the Securities Exchange Act of 1934, as amended (including, without limitation,
such person's written consent to being named in the proxy statement as a nominee
and to serving as a director, if elected); and (b) as to the shareholder giving
the notice (i) the name and address, as they appear on the Corporation's books,
of such shareholder, and (ii) the class and number of shares of the Corporation
which are beneficially owned by such shareholder; and (c) a description of all
arrangements or understandings between the shareholder and each nominee and any
other person or persons (naming such person or persons) pursuant to which the
nomination or nominations are to be made by the shareholder.  The President,
Chief Executive Officer, or chairman of the meeting may refuse to acknowledge
the nomination of any person not made in compliance with the foregoing
procedure.

     2.12    Notice of New Business.  At any annual meeting of the shareholders
             ----------------------
only such new business shall be conducted, and only such proposals shall be
acted upon, as have been properly brought before the meeting.  To be properly
brought before the annual meeting, such new business must be (a) specified in
the notice of meeting (or any supplement thereto) given by or at the direction
of the Board of Directors, (b) otherwise properly brought before the meeting by
or at the direction of the Board of Directors, or (c) otherwise properly brought
before the meeting by a shareholder.  For a proposal to be properly brought
before an annual meeting by a shareholder, the shareholder must have given
timely notice thereof in writing to the Secretary of the Corporation and the
proposal  and the shareholder must comply with Rule 14a-8 under the Securities
Exchange Act of 1934, as amended.  To be timely, a shareholder's notice must be
delivered to or mailed and received at the principal executive offices of the
Corporation within the time limits specified by Rule 14a-8.

     A shareholder's notice to the Secretary shall set forth as to each matter
the shareholder proposes to bring before the annual meeting (a) a brief
description of the proposal desired to be brought before the annual meeting and
the reasons for conducting such business at the annual meeting, (b) the name and
address, as they appear on the Corporation's books, of the shareholder proposing
such business, (c) the class and number of shares of the Corporation which are
beneficially owned by the shareholder, and (d) any financial interest of the
shareholder in such proposal.

     Notwithstanding anything in these Bylaws to the contrary, no business shall
be conducted at an annual meeting except in accordance with the procedures set
forth in this Section 2.13.  The President, Chief Executive Officer, or chairman
              ------------
of the meeting shall, if the facts warrant, determine and declare to the meeting
that new business or any shareholder proposal was not properly brought before
the meeting in accordance with the provisions of this Section 2.13, and if he or
                                                      ------------
she should so determine, he or she shall so declare to the meeting and any such
business or proposal not properly brought before the meeting shall not be acted
upon at the meeting.  This provision shall not prevent the consideration and
approval or disapproval at the annual meeting of reports of officers, directors

                                       5
<PAGE>

and committees, but in connection with such reports no new business shall be
acted upon at such annual meeting unless stated and filed as herein provided.

     2.13    Conduct of Meetings.  Meetings of the shareholders shall follow
             -------------------
accepted rules of parliamentary procedure subject to the following:

          (a)   The Chairman of the Board, the Vice Chairman of the Board, the
President, the Vice President, or chairman of the meeting shall have absolute
authority over the matters of procedure, and there shall be no appeal from the
ruling of such individual.  If, in his or her absolute discretion, the chairman
of the meeting deems its advisable to dispense with the rules of parliamentary
procedure as to any meeting of shareholders or part thereof, he or she shall so
state and shall state the rules under which the meeting or appropriate part
thereof shall be conducted.

          (b)   If disorder should arise which prevents the continuation of the
legitimate business of the meeting, the chairman of the meeting may quit the
chair and announce the adjournment of the meeting, and upon so doing, the
meeting will immediately be adjourned.

          (c)   The chairman of the meeting may ask or require that anyone not a
bona fide shareholder or proxy leave the meeting.

          (d)   The resolution or motion shall be considered for a vote only if
proposed by a shareholder or a duly authorized proxy and seconded by a
shareholder or duly authorized proxy other than the individual who proposed the
resolution or motion.

          (e)   Except as the chairman of the meeting may permit, no matter
shall be presented to the meeting which has not been submitted for inclusion in
the agenda at least thirty (30) days prior to the meeting.

     2.14.    Inspectors.  At any meeting of shareholders, the Chairman of the
              ----------
meeting may, or upon the request of any shareholder shall, appoint one or more
persons as inspectors for such meeting.  Such inspectors shall ascertain and
report the number of shares represented at the meeting based upon their
determination of the validity and effect of proxies, count all votes, report the
results and perform such other acts as are proper to conduct the election and
voting with impartiality and fairness to all the shareholders.

     Each report of an inspector shall be in writing and signed by him or by a
majority of the inspectors if there is more than one inspector acting at such
meeting.  If there is more than one inspector, the report of a majority shall be
the report of the inspectors.  The report of the inspector or inspectors on the
number of shares represented at the meeting and the results of the voting shall
be prima facie evidence thereof.
   -----------

                                       6
<PAGE>

                                  ARTICLE III
                              Board of Directors

     3.1    General Powers. The business and affairs of the Corporation shall
            --------------
be managed under the direction of the Board of Directors.  In addition to the
powers and authorities by these Bylaws expressly conferred upon it, the Board of
Directors may exercise all such powers of the Corporation and do all such lawful
acts and things as are not by statute or by the Articles of Incorporation or by
these Bylaws required to be exercised or done by the shareholders.

     3.2    Number, Tenure and Qualification.  Subject to the rights of the
            --------------------------------
holders of any series of Preferred Stock to elect directors under specified
circumstances, the Board of Directors shall consist of not less than three (3)
nor more than fifteen (15) members unless otherwise determined from time to time
by resolution adopted by the affirmative vote of at least eighty percent (80%)
of the members of the Board of Directors.  However, the number of directors
shall never be less than the minimum number required by the CBCA.  A director
need not be a shareholder.  Directors shall be divided into three (3) classes as
nearly equal in number as possible.  The initial term of Class I directors shall
expire at the annual shareholder meeting in 2000; the initial term of Class II
directors shall expire at the annual shareholder meeting in 2001;  and the
initial term of the Class III directors shall expire at the annual shareholder
meeting in 2002.  At each annual shareholder meeting, the shareholders shall
elect one or more directors to serve a three-year term of the class of directors
whose term is expiring at such annual meeting and until their successors are
elected and qualify.

     3.3    Changes in Number; Vacancies. Subject to applicable law and the
            ----------------------------
rights of the holders of any series of Preferred Stock with respect to such
series of Preferred Stock, and unless the Board of Directors otherwise
determines, vacancies resulting from death, resignation, retirement,
disqualification, removal from office or other cause, and newly created
directorships resulting from any increase in the authorized number of directors,
may be filled only by the affirmative vote of a majority of the remaining
directors, though less than a quorum of the Board of Directors.  The directors
chosen to fill vacancies shall hold office for a term expiring at the end of the
next annual meeting of shareholders at which the term of the class to which they
have been elected expires.  At all times all classes of Directors shall be as
nearly equal in number as possible.  If, consistent with the concept that the
three classes of Directors shall be as nearly equal in number as possible, any
newly-created directorship may be allocated to more than one class, the Board of
Directors shall allocate it to the available class whose term is due to expire
at the earliest date following such allocation.

     3.4    Removal of Directors. Any director of the Corporation may be
            --------------------
removed from office but only for cause and only by (a) the affirmative vote of
the holders of a majority of the voting power of the shares entitled to vote for
the election of directors, considered for this purpose as one class, unless a
vote of a special voting group is otherwise required by law or (b) the
affirmative vote of a majority of the entire Board of Directors then in office.

     3.5    Regular Meetings. A regular meeting of the Board of Directors
            ----------------
shall be held without other notice than this Bylaw immediately after, and at the
same place as, the annual meeting of shareholders, or at such other place or
time as the Board of Directors may determine by resolution

                                       7
<PAGE>

and without other notice than such resolution. The Board of Directors may, by
resolution, provide the time and place for the holding of additional regular
meetings without other notice than such resolution.

     3.6    Special Meetings. Special meetings of the Board of Directors shall
            ----------------
be called at the request of the Chairman of the Board, the President or a
majority of the Board of Directors then in office.  The person or persons
authorized to call special meetings of the Board of Directors may fix the place
and time of the meetings.

     3.7    Notice. Notice of any special meeting of directors shall be given
            ------
to each director at his business or residence in writing by first-class or
overnight mail or courier service, telegram or facsimile transmission, orally by
telephone or by hand delivery.  If mailed by first class mail, such notice shall
be deemed adequately delivered when deposited in the United States mails so
addressed, with postage thereon prepaid, at least five (5) days before such
meeting.  If by telegram, overnight mail or courier service, such notice shall
be deemed adequately delivered when the telegram is delivered to the telegraph
company or the notice is delivered to the overnight mail or courier service
company at least twenty-four (24) hours before such meeting.  If by facsimile
transmission, such notice shall be deemed adequately delivered when the notice
is transmitted at least twelve (12) hours prior to the time set for the meeting.
If by telephone or by hand delivery, the notice shall be given at least twelve
(12) hours prior to the time set for the meeting.  Neither the business to be
transacted at, nor the purpose of, any regular or special meeting of the Board
of Directors need be specified in the notice of such meeting, except for
amendments to these Bylaws, as provided under Section 7.8.  A meeting may be
                                              -----------
held at any time without notice if all the directors are present or if those not
present waive notice of the meeting.

    3.8     Action by Consent of Board of Directors. Any action required or
            ---------------------------------------
permitted to be taken at any meeting of the Board of Directors or of any
committee thereof may be taken without a meeting if all members of the Board or
committee, as the case may be, sign, in one or more counterparts, one or more
written consents to taking such action without a meeting, stating the action so
taken, and indicating each signing director's vote or abstention on the action,
and the writing or writings are filed with the minutes of proceedings of the
Board or committee.

     3.9     Conference Telephone Meetings. Members of the Board of Directors,
             -----------------------------
or any committee thereof, may participate in a meeting of the Board of Directors
or such committee by means of conference telephone or similar communications
equipment by means of which all persons participating in the meeting can hear
each other, and such participation in a meeting shall constitute presence in
person at such meeting.

     3.10    Quorum. Except as otherwise required by the Articles of
             ------
Incorporation, a whole number of directors equal to at least a majority of the
total number of directors then in office shall constitute a quorum for the
transaction of business, but if at any meeting of the Board of Directors there
shall be less than a quorum present, a majority of the directors present may
adjourn the meeting from time to time without further notice.  Except as
otherwise required by the Articles of Incorporation or these Bylaws, the act of
the majority of the directors present at a meeting at which a quorum is present
shall be the act of the Board of Directors.  The directors present at a duly

                                       8
<PAGE>

organized meeting may continue to transact business until adjournment,
notwithstanding the withdrawal of enough directors to leave less than a quorum.

     3.11    Committees. The Board of Directors may create one (1) or more
             ----------
committees, each consisting of one (1) or more members.  All members of
committees of the Board of Directors which exercise powers of the Board of
Directors must be members of the Board of Directors and serve at the pleasure of
the Board of Directors.  The creation of a committee and the appointment of a
member or members to it must be approved by the greater of (i) a majority of all
directors in office when the action is taken or (ii) the number of directors
required by the Articles of Incorporation or these Bylaws to take action.
Unless otherwise provided by the CBCA, to the extent specified by the Board of
Directors, each committee may exercise the authority of the Board of Directors.
All such committees and their members shall be governed by the same statutory
requirements and requirements contained in these Bylaws regarding meetings,
action without meetings, notice and waiver of notice, quorum and voting
requirements as are applicable to the Board of Directors and its members.

     3.12.   Compensation of Directors. Unless otherwise restricted by the
             -------------------------
Articles of Incorporation, the Board of Directors shall have the authority to
fix the compensation of directors.


                                  ARTICLE IV
                                   Officers

     4.1     Number, Qualifications and Designation. The officers of the
             --------------------------------------
Corporation shall be chosen by the Board of Directors and shall be a Chief
Executive Officer, Chief Operating Officer, Chief Financial Officer, a
President, one or more Vice Presidents, a Secretary, a Treasurer, and such other
officers as may be appointed in accordance with the provisions of Section  4.3
                                                                 -------------
of this Article.  Any number of offices may be held by the same person, except
as otherwise set forth in the CBCA.  Except as otherwise set forth herein,
officers may, but need not, be directors or shareholders of the Corporation.
The Board of Directors may elect from among the members of the Board a Chairman
of the Board and a Vice Chairman of the Board who may be officers of the
Corporation if so designated by the Board. All  officers elected by the Board of
Directors shall each have such powers and duties as generally pertain to their
respective offices, subject to the specific provisions of this Article IV.  Such
officers shall also have such powers and duties as from time to time may be
conferred by the Board of Directors or by any committee thereof.

     4.2     Appointment and Term of Office. The officers of the Corporation,
             ------------------------------
except those appointed by delegated authority pursuant to Section 4.3 of this
                                                          -----------
Article, shall be appointed annually by the Board of Directors, and each such
officer shall hold office until the next annual meeting of directors and until a
successor is appointed and qualified, or until his or her earlier resignation or
removal.

     4.3     Subordinate Officers, Committees and Agents. The Board of Directors
             -------------------------------------------
may from time to time appoint such other officers and appoint such committees,
employees or other agents as it deems necessary, who shall hold their offices
for such terms and shall exercise such powers and perform such duties as are
provided in these Bylaws, or as the Board of Directors may from time to time

                                       9
<PAGE>

determine.  The Board of Directors may delegate to any officer or committee the
power to appoint subordinate officers and to retain or appoint employees or
other agents, or committees thereof, and to prescribe the authority and duties
of such subordinate officers, committees, employees or other agents.

     4.4     Removal. Any officer or agent appointed by the Board of Directors
             -------
may be removed by the affirmative vote of a majority of the total number of
directors then in office whenever, in their judgment, the best interests of the
Corporation would be served thereby.  Any  officer or agent appointed by another
officer by delegated authority pursuant to Section 4.3 may be removed by him
                                           -----------
whenever, in his judgment, the best interests of the Corporation would be served
thereby.  No appointed officer shall have any contractual rights against the
Corporation for compensation by virtue of such appointment beyond the date of
the appointment of his successor, his death, his resignation or his removal,
whichever event shall first occur, except as otherwise provided in an employment
contract or under an employee deferred compensation plan.

     4.5    Vacancies. A newly created elected office and a vacancy in any
            ---------
elected office because of death, resignation, or removal may be filled by the
Board of Directors for the unexpired portion of the term at any meeting of the
Board of Directors.  Any vacancy in an office appointed by another officer by
delegated authority pursuant to Section 4.3 because of death, resignation, or
                                -----------
removal may be filled by such other officer.

     4.6     The Chairman and Vice Chairman of the Board. The Chairman of the
             -------------------------------------------
Board, if there be one, or in the absence of the Chairman, the Vice Chairman of
the Board, if there be one, shall preside at all meetings of the shareholders
and of the Board of Directors, and shall perform such other duties as may from
time to time be assigned to them by the Board of Directors.  To be eligible to
serve, the Chairman of the Board and the Vice Chairman must be directors of the
Corporation.

     4.7     The Chief Executive Officer.  The Chief Executive Officer
             ---------------------------
shall have responsibility for implementation of the policies of the Corporation,
as determined and directed by the Board of Directors and for the administration
of the business affairs of the Corporation.

     4.8     The Chief Operating Officer.  The Chief Operating Officer will have
             ---------------------------
the responsibilities and duties in respect of the operation of the business of
the Corporation as set forth by the Board of Directors or the Chief Executive
Officer.

     4.9     The Chief Financial Officer.  The Chief Financial Officer will have
             ---------------------------
responsibility for the financial affairs of the Corporation, including the
financing of the Corporation's business, accounting for its assets, liabilities
and operations, and the implementation and maintenance of internal accounting
controls, subject to direction and control by the Chief Executive Officer and
the Board of Directors (including any audit committee).

     4.10    The President. The President shall have responsibility for general
             -------------
supervision over the business, operations and affairs of the Corporation,
subject, however, to the supervision by the Chief Executive Officer (if other
than the President) and control of the Board of Directors. The

                                       10
<PAGE>

President shall, in general, perform all duties incident to the office of
president, and such other duties as from time to time may be assigned by the
Chief Executive Officer and/or Board of Directors.

     4.11    The Vice Presidents. The Vice Presidents shall perform such duties
             -------------------
as may from time to time be assigned to them by the Board of Directors or by the
Chief Executive Officer or the President.

     4.12    The Secretary. The Secretary, or an Assistant Secretary, shall
             -------------
attend all meetings of the shareholders and of the Board of Directors and shall
record the proceedings of the shareholders and of the directors and of
committees of the Board in a book or books to be kept for that purpose; shall
see that notices are given and records and reports properly kept and filed by
the Corporation as required by law; shall be the custodian of the seal of the
Corporation and see that it is affixed to all documents to be executed on behalf
of the Corporation under its seal; and, in general, shall perform all duties
incident to the office of secretary, and such other duties as may from time to
time be assigned by the Board of Directors, the Chairman thereof, or the Chief
Executive Officer.

     4.13    The Treasurer. The Treasurer, or an Assistant Treasurer, shall
             -------------
have or provide for the custody of the funds or other property of the
Corporation; shall collect and receive or provide for the collection and receipt
of moneys earned by or in any manner due to or received by the Corporation;
shall deposit all funds in his or her custody as treasurer in such banks or
other places of deposit as the Board of Directors may from time to time
designate; whenever so required by the Board of Directors, shall render an
account showing his or her transactions as treasurer and the financial condition
of the Corporation; and, in general, shall discharge such other duties as may
from time to time be assigned by the Board of Directors, the Chief Executive
Officer, or the Chief Financial Officer.

     4.14    Officers' Bonds. No officer of the Corporation need provide a bond
             ---------------
to guarantee the faithful discharge of the officer's duties unless the Board of
Directors shall by resolution so require a bond in which event such officer
shall give the Corporation a bond (which shall be renewed if and as required) in
such sum and with such surety or sureties as shall be satisfactory to the Board
of Directors for the faithful performance of the duties of office.

     4.15    Salaries. The salaries of the officers and agents of the
             --------
Corporation appointed by the Board of Directors shall be fixed from time to time
by the Board of Directors.


                                   ARTICLE V
                    Certificates of Shares, Transfer, Etc.

     5.1    Form and Issuance.
            -----------------

            (a) Issuance. The shares of the Corporation shall be represented
                --------
 by certificates unless the Board of Directors shall by resolution provide that
 some or all of any class or series of shares shall be uncertificated shares.
 Any such resolution shall not apply to shares represented by a certificate
 until the certificate is surrendered to the Corporation. Notwithstanding the
 adoption of any resolution providing for uncertificated shares, every holder of
 shares represented by certificates

                                       11
<PAGE>

and upon request every holder of uncertificated shares shall be entitled to have
a certificate signed by, or in the name of the Corporation by, the Chairman or
Vice Chairman of the Board of Directors, or the President or Vice President, and
by the Treasurer or an Assistant Treasurer, or the Secretary or an Assistant
Secretary, representing the number of shares registered in certificate form.

          (b)   Form and Records. Share certificates of the Corporation shall be
                ----------------
in such form as approved by the Board of Directors.  The share record books and
the blank share certificate books shall be kept by the Secretary or by any
agency designated by the Board of Directors for that purpose.  The share
certificates of the Corporation shall be numbered and registered in the share
ledger and transfer books of the Corporation as they are issued.

          (c)   Signatures. Any of or all the signatures upon the share
                ----------
certificates of the Corporation may be a facsimile.  In case any officer,
transfer agent or registrar who has signed, or whose facsimile signature has
been placed upon, any stock certificate shall have ceased to be such officer,
transfer agent or registrar, before the certificate is issued, it may be issued
with the same effect as if the signatory were such officer, transfer agent or
registrar at the date of its issue.

       5.2   Transfer. The Corporation may appoint from time to time a
                --------
transfer agent, who may, among other things, maintain any share register and
transfer books and effect transfers of the Corporation's shares.  Transfers of
shares shall be made on the share register or transfer books of the Corporation
upon surrender of the certificate therefor, endorsed by the person named in the
certificate or by an attorney lawfully constituted in writing, with signature
guarantees to the extent required by law or in the sole discretion of the
Corporation or any transfer agent.  No transfer shall be made which would be
inconsistent with the provisions of the Colorado Uniform Commercial Code.

       5.3    Lost, Stolen, Destroyed or Mutilated Certificates. The Board of
                 -------------------------------------------------
Directors may direct a new certificate of share or uncertificated shares to be
issued in place of any certificate theretofore issued by the Corporation alleged
to have been lost, stolen or destroyed, upon the making of an affidavit of that
fact by the person claiming the certificate of share to be lost, stolen or
destroyed.  When authorizing such issue of a new certificate or uncertificated
shares, the Board of Directors may, in its discretion and as a condition
precedent to the issuance thereof, require the owner of such lost, stolen or
destroyed certificate or certificates, or the legal representative of the owner,
to give the Corporation a bond sufficient to indemnify against any claim that
may be made against the Corporation on account of the alleged loss, theft or
destruction of such certificate or the issuance of such new certificate or
uncertificated shares.

       5.4    Record Holder of Shares. The Corporation shall be entitled to
                 ------------------------
recognize the exclusive right of a person registered on its books as the owner
of shares to receive dividends and to vote as such owner.  The Corporation shall
not be bound to recognize any equitable or other claim to or interest in such
share or shares on the part of any other person, whether or not it shall have
express or other notice thereof, except as otherwise provided by the CBCA.

                                       12
<PAGE>

      5.5    Determination of Shareholders of Record.
                 ---------------------------------------

          (a)   Meetings of Shareholders. In order that the Corporation may
                ------------------------
determine the shareholders entitled to notice of or to vote at any meeting of
shareholders or any adjournment thereof, the Board of Directors may fix a record
date, which record date shall not precede the date upon which the resolution
fixing the record date is adopted by the Board of Directors, and which record
date shall not be more than seventy (70) days before the date of such meeting.
If no record date is fixed by the Board of Directors, the record date for
determining shareholders entitled to notice of or to vote at a meeting of
shareholders shall be at the close of business on the day next preceding the day
on which notice is given, or, if notice is waived, at the close of business on
the day next preceding the day on which the meeting is held.  A record date
fixed for a shareholders'meeting is effective for any adjournment of such
meeting unless the Board of Directors fixes a new record date, which it must do
if the meeting is adjourned to a date more than four (4) months after the date
fixed for the original meeting.

          (b)   Dividends. In order that the Corporation may determine the
                ---------
shareholders entitled to receive payment of any dividend or other distribution
or allotment of any rights of the shareholders entitled to exercise any rights
in respect of any change, conversion or exchange of shares, or for the purpose
of any other lawful action, the Board of Directors may fix a record date, which
record date shall not precede the date upon which the resolution fixing the
record date is adopted, and which record date shall be not more than 60 days
prior to such action.  If no record date is fixed, the record  date for
determining shareholders for any such purpose shall be at the close of business
on the day on which the Board of Directors adopts the resolution relating
thereto.


                                   ARTICLE VI
                   Indemnification of Directors, Officers and
                        Other Authorized Representatives

       6.1.    Civil Proceedings.  The Corporation shall indemnify to the
                  -----------------
fullest extent permitted by Colorado law, any individual made a party to a
proceeding because such individual is or was a director, officer, employee or
agent of the Corporation against liability incurred in any civil proceeding if
the individual conducted himself or herself in good faith and in the case of
conduct in his or her official capacity with the Corporation, the individual
reasonably believed that his or her conduct was in the best interest of the
Corporation, or in all other cases such individual reasonably believed that his
or her conduct was at least not opposed to the best interest of the Corporation.

       6.2    Criminal Proceedings.  The Corporation shall indemnify to the
                 --------------------
fullest extent permitted by Colorado law, any individual made a party to a
criminal proceeding because such individual is or was a director, officer,
employee or agent of the Corporation against any liability incurred in any
criminal proceeding if such individual  had no reasonable cause to believe his
conduct was unlawful.

       6.3    Employee Benefit Plan.  The Corporation shall indemnify to the
                 ---------------------
fullest extent permitted by Colorado law, any individual made a party to any
proceeding because such individual is or was a director, officer, employee or
agent of the Corporation against any liability incurred in

                                       13
<PAGE>

any proceeding relating to any employee benefit plan maintained by the
Corporation if his or her conduct with respect to said employee benefit plan was
for a purpose he or she reasonably believed to be in the interests of the
participants and the beneficiaries of the plan and his or her conduct was not
opposed to the best interests of the Corporation.

          6.4    Limitations.  The termination of any proceeding by judgment,
                 -----------
order, settlement, conviction, or upon a plea of nolo contendere or its
equivalent is not, of itself, determinative that the director, officer, employee
or agent did not meet the standard of conduct required in this Article.
However, the Corporation will not indemnify a director, officer, employee or
agent if in connection with a proceeding by or in the right of the Corporation
in which the director, officer, employee or agent was adjudged liable to the
Corporation, or in connection with any other proceeding charging improper
personal benefit to him, whether or not involving action in his official
capacity, in which he was adjudged liable on the basis that personal benefit was
improperly received by him.  The Corporation will indemnify a director, officer,
employee or agent who is wholly successful, on the merits or otherwise, in the
defense of any proceeding to which he was a party because he is or was a
director, officer, employee or agent of the Corporation against reasonable
expenses incurred by him in connection with the proceeding.

          6.5    Mandatory Indemnification.  The Corporation shall indemnify a
                 -------------------------
director, officer, employee or agent who was wholly successful, on the merits or
otherwise, in the defense of any proceeding to which the director, officer,
employee or agent was a party because the director, officer, employee or agent
is or was a director, officer, employee or agent of the Corporation against
reasonable expenses incurred by the director, officer, employee or agent in
connection with the proceeding.

          6.6    Advance for Expenses.  The Corporation shall pay for or
                 --------------------
reimburse the reasonable expenses incurred by a director, officer, employee or
agent who is a party to a proceeding in advance of final disposition of the
proceeding if the director, officer, employee or agent furnishes the Corporation
a written affirmation of his good faith belief that he has met the standard of
conduct required in this Article, furnishes the Corporation a written
undertaking, executed personally or on his behalf, secured or unsecured, to
repay the advance if it is ultimately determined that he did not meet the
required standard of conduct, and a determination is made that the facts then
known to those making the determination would not preclude indemnification of
said director, officer, employee or agent.

          6.7    Authorization.  A majority vote of the Board of Directors shall
                 -------------
determine whether or not indemnification of a director, officer, employee or
agent is permissible under the circumstances because he has met the required
standard of conduct.  Alternatively, a majority vote of the Board of Directors
may appoint an independent special legal counsel to determine whether or not
indemnification of a director, officer, employee or agent is permissible under
the circumstances because he has met the required standard of conduct.

          6.8.    Insurance.  The Corporation may purchase and maintain
                  ---------
insurance on behalf of an individual who is or was a director, officer, employee
or agent of the Corporation, or who, while a director, officer, employee or
agent of the Corporation, is or was serving at the request of the

                                       14
<PAGE>

Corporation as a director, officer, employee, or agent of another foreign or
domestic corporation, partnership, joint venture, trust, employee benefit plan,
or other enterprise, against liability asserted against or incurred by him in
that capacity or arising from his status as a director, officer, employee or
agent, whether or not the Corporation would have power to indemnify him against
the same liability under applicable state law.

          6.9    Interpretation.  This Article shall be interpreted to allow
                 --------------
indemnification of directors, officers, employees or agents to the fullest
extent allowable under Title 7, Article 109 of the Colorado Business Corporation
Act as amended from time to time.

          6.10   Insurance. The Corporation may purchase and maintain insurance
                 ---------
on behalf of any person who is or was a director, officer, employee or agent of
the Corporation, or is or was serving at the request of the Corporation as a
director, officer, employee or agent of another corporation, partnership, joint
venture, trust or other enterprise against any liability asserted against the
person and incurred by the person in any such capacity, or arising out of his or
her status as such, whether or not the Corporation would have the power or the
obligation to indemnify such person against such liability under the provisions
of this Article.

          6.11   Scope of Article. The indemnification of authorized
                 ----------------
representatives and advancement of expenses, as authorized by the preceding
provisions of this Article, shall not be deemed exclusive of any other rights to
which those seeking indemnification or advancement of expenses may be entitled
under any agreement, vote of shareholders or disinterested directors or
otherwise, both as to action in an official capacity and as to action in another
capacity while holding such office.  The indemnification and advancement of
expenses provided by or granted pursuant to this Article shall continue as to a
person who has ceased to be an authorized representative and shall inure to the
benefit of the heirs, executors and administrators of such a person.

          6.12    Reliance on Provisions. Each person who shall act as an
                  ----------------------
authorized representative of the Corporation shall be deemed to be doing so in
reliance upon rights of indemnification provided by this Article.


                                  ARTICLE VII
                               General Provisions

          7.1    Dividends. Subject to the restrictions contained in the CBCA
                 ---------
and any restrictions contained in the Articles of Incorporation, the Board of
Directors may declare and pay dividends upon the shares of capital stock of the
Corporation.

          7.2   Contracts. Except as otherwise required by law, the Articles of
                ---------
Incorporation, or these Bylaws, any contracts or other instruments may be
executed and delivered in the name and on the behalf of the Corporation by such
officer or officers of the Corporation as the Board of Directors may from time
to time direct. Such authority may be general or confined to specific instances
as the Board may determine.  The Chairman of the Board, if an executive officer,
the President or any Vice President may execute bonds, contracts, deeds, leases,
and other instruments to be made or executed for or on behalf of the
Corporation.  Subject to any restrictions imposed by the Board of Directors,

                                       15
<PAGE>

the Chairman of the Board, if an executive officer, the President or any Vice
President of the Corporation may delegate contractual powers to others under his
jurisdiction, it being understood, however, that any such delegation of power
shall not relieve such officer of responsibility with respect to the exercise of
such delegated power.

     7.3  Corporate Seal. The Corporation shall have a corporate seal, which
          --------------
shall have inscribed thereon the name of the Corporation, the year of its
organization and the words Corporate Seal, Colorado@. The seal may be used by
causing it or a facsimile thereof to be impressed or affixed or in any other
manner reproduced.

     7.4  Deposits. All funds of the Corporation shall be deposited from time to
          --------
time to the credit of the Corporation in such banks, trust companies, or other
depositories as the Board of Directors may approve or designate, and all such
funds shall be withdrawn only upon checks signed by such one or more officers or
employees as the Board of Directors shall from time to time determine.

     7.5  Corporate Records.
          -----------------

          (a)   Examination by Shareholders. Every shareholder shall, upon
                ---------------------------
written demand under oath stating the purpose thereof, have a right to examine,
in person or by agent or attorney, during the usual hours for business, for any
proper purpose, the share ledger, list of shareholders, books or records of
account, and records of the proceedings of the shareholders and directors of the
Corporation, and to make copies or extracts therefrom.  A proper purpose shall
mean a purpose reasonably related to such person's interest as a shareholder.
In every instance where an attorney or other agent shall be the person who seeks
the right to inspection, the demand under oath shall be accompanied by a power
of attorney or such other writing which authorizes the attorney or other agent
to so act on behalf of the shareholder. The demand under oath shall be directed
to the Corporation at its registered office in Colorado or at its principal
place of business.  Where the shareholder seeks to inspect the books and records
of the Corporation, other than its share ledger or list of shareholders, the
shareholder shall first establish (1) that the shareholder has complied with the
provisions of this section respecting the form and manner of making demand for
inspection of such documents; and (2) that the inspection sought is for a proper
purpose.  Where the shareholder seeks to inspect the stock ledger or list of
shareholders of the Corporation and has complied with the provisions of this
section respecting the form and manner of making demand for inspection of such
documents, the burden of proof shall be upon the Corporation to establish that
the inspection sought is for an improper purpose.

          (b)   Examination by Directors. Any director shall have the right to
                ------------------------
examine the Corporation's share ledger, a list of its shareholders and its other
books and records for a purpose reasonably related to the person's position as a
director.

     7.6  Resignations. Any director or any officer, whether elected or
          ------------
appointed, may resign at any time by giving written notice of such resignation
to the Chairman of the Board, the Chief Executive Officer, or the Secretary, and
such resignation shall be deemed to be effective as of the close of business on
the date said notice is received by the Chairman of the Board, the Chief
Executive Officer, or the Secretary, or at such later time as is specified
therein. No formal action

                                       16
<PAGE>

shall be required of the Board of Directors or the shareholders to make any such
resignation effective.

          7.7    Proxies. Unless otherwise provided by resolution adopted by the
                 -------
Board of Directors, the Chairman of the Board, the President or any Vice
President may from time to time appoint an attorney or attorneys or agent or
agents of the Corporation, in the name and on behalf of the Corporation, to cast
the votes which the Corporation may be entitled to cast as the holder of stock
or other securities in any other corporation, any of whose stock or other
securities may be held by the Corporation, at meetings of the holders of the
stock or other securities of such other corporation, or to consent in writing,
in the name of the Corporation as such holder, to any action by such other
corporation, and may instruct the person or persons so appointed as to the
manner of casting such votes or giving such consent, and may execute or cause to
be executed in the name and on behalf of the Corporation and under its corporate
seal or otherwise, all such written proxies or other instruments as he may deem
necessary or proper in the premises.

          7.8   Amendment of Bylaws.  In furtherance and not in limitation of
                -------------------
the powers conferred by statute, the Board of Directors of the Corporation is
expressly authorized from time to time to make, adopt, alter, amend, supplement
and repeal the bylaws of the Corporation in any respect, subject to the right of
the shareholders entitled to vote with respect thereto to adopt, alter, amend
and repeal bylaws made by the Board of Directors; provided, however, that bylaws
shall not be made, adopted, altered, amended or repealed by the shareholders of
the Corporation except by the vote of the holders of not less than sixty-six and
two-thirds percent (66_%) of the outstanding shares of stock of each class and
series entitled to vote upon such matter.

                                       17

<PAGE>

                                                                    EXHIBIT 10.1

                             EagleDirect.com, inc.
                         1999 EQUITY COMPENSATION PLAN


     1.   Purpose of Plan and Effective Date.
          ----------------------------------

     (a)  Purpose.  The purpose of the EagleDirect.com, inc. 1999 Equity
Compensation Plan (the "Plan") is to further the success and advance the
interests of EagleDirect.com, inc. and its subsidiaries (collectively, the
"Company") by making Awards (as defined below) available to (i) designated
employees (including employees who are also officers or directors) of the
Company; and (ii) certain consultants and advisors to the Company.  The Company
believes that the Plan will encourage the participants to contribute materially
to the growth of the Company, thereby benefitting the Company's shareholders,
and will align the economic interests of the Participants with those of the
shareholders.

     (b)  Awards.  The Company intends this Plan to enable the Company to issue
pursuant hereto (i) incentive stock options ("Incentive Stock Options"), as such
term is defined in Section 422 of the Internal Revenue Code of 1986, as amended
from time to time (the "Code"), to purchase shares of common stock of
EagleDirect.com, inc. (the "Common Stock"); (ii) similar options to purchase
Common Stock which will not, however, be qualified as Incentive Stock Options
("Non-Qualified Options"); (iii) shares of Common Stock that are subject to
limitations and restrictions as to encumbrance and transfer ("Restricted
Stock"); and (iv) stock appreciation rights ("ASAR") pursuant to which a
recipient may recognize in cash the benefit from appreciation in the price of
Common Stock.

     (c)  Effective Date.  The Plan shall become effective on the date of
approval by the Board of Directors of the Company, which date is ___________,
1999; provided, however, that the Plan shall be subject to approval and
ratification by shareholders of the Company holding a majority of its voting
stock, voting in person or by proxy, at a meeting of shareholders to be held
within twelve months after _____________, 1999.

     2.   Definitions.
          -----------

     (a)  As used in this Plan, the following terms have the following
respective meanings:

     "Award" means any grant of an Option or SAR, and any award of Restricted
Stock under the Plan, whether singly, in combination, or in tandem, to an
Eligible Person by the Committee pursuant to such terms, conditions,
restrictions, and/or limitations, if any, as the Committee may establish.

     "Award Agreement" means a written agreement setting forth the terms of an
Award.

     "Board" means the Board of Directors of the Company.

     "Change in Control" shall be deemed to have occurred if:  (i) after the
effective date of the Plan, any "person" as defined in Section 3(a)(9) of the
Exchange Act and as used in Sections 13(d)
<PAGE>

and 14(d) thereof, including any "group" as defined in Section 13(d) of the
Exchange Act, but excluding the Company and any Subsidiary, any of the Company's
existing shareholders prior to the effective date of the Plan and any employee
benefit plan sponsored or maintained by the Company or any subsidiary (including
any trustee of such plan acting as trustee), directly or indirectly, becomes a
"beneficial owner" (as defined in Rule 13d-3 under the Exchange Act) of
securities of the Company representing 20% or more of the voting power of the
then outstanding securities of the Company, except where the acquisition is
approved by the Board; (ii) the shareholders of the Company approve (or, if
shareholder approval is not required, the Board approves) an agreement providing
for (A) the merger or consolidation of the Company with another corporation
where the shareholders of the Company, immediately prior to the merger or
consolidation, will not beneficially own, immediately after the merger or
consolidation, shares entitling such shareholders to a majority of all votes to
which all shareholders of the surviving corporation would be entitled in the
election of directors, or where the members of the Board, immediately prior to
the merger or consolidation, would not, immediately after the merger or
consolidation, constitute a majority of the board of directors of the surviving
corporation, (B) a sale or other disposition of all or substantially all of the
assets of the Company, or (C) a liquidation or dissolution of the Company; (iii)
any person has commenced a tender offer or exchange offer for 35% or more of the
voting power of the then outstanding shares of the Company; or (iv) after this
Plan is approved by the shareholders of the Company, directors are elected such
that a majority of the members of the Board shall have been members of the Board
for less than two years, unless the election or nomination for election of each
new director who was not a director at the beginning of such two-year period was
approved by a vote of at least two-thirds of the directors then still in office
who were directors at the beginning of such period.

     "Code" means the Internal Revenue Code of 1986, as amended.  References to
any provisions of the Code shall be deemed to include successor provisions.

     "Committee" shall mean a group of two (2) or more Non-Employee Directors
appointed by the Board to administer the Plan, which Committee shall be composed
in the manner set forth in Section 3(a) hereof.
                           ------------

     "Common Stock" has the meaning set forth in Section 1(b) hereof.
                                                 ------------

     "Company" means EagleDirect.com, inc., and, where the context so requires,
such term shall include Subsidiaries of EagleDirect.com, inc.

     "Disability" shall have the meaning set forth in Section 22(e)(3) of the
Code.

     "Eligible Persons" means all persons described in Section 5 hereof who are
                                                       ---------
eligible to receive Awards pursuant to this Plan.

     "Exchange Act" means the Securities Exchange Act of 1934, as amended from
time to time.  References to any provision of the Exchange Act shall be deemed
to include successor provisions thereto and rules and regulations thereunder.

                                       2
<PAGE>

     "Exercise Price" means the price per share at which Common Stock may be
purchased upon the exercise of an Option.

     "Fair Market Value" unless otherwise required by an applicable provision of
the Code, as of any date, means the mean between the high and low sales price of
the Common Stock on any exchange upon which the Common Stock is traded or on the
National Market of the Nasdaq Stock Market on the date of an Award or, if there
are no sales on said date, then on the next prior business day on which there
was a sale.  If no such sales price is available, then the price per share shall
be determined by the Committee.  If the Committee, in its discretion, shall
determine that the average high and low sales price for a particular day is not,
due to low trading volume or other factors which the Committee deems
appropriate, indicative of Fair Market Value, then the Committee may use an
average of the high and low sales prices of the Common Stock over a period not
to exceed thirty (30) trading days immediately preceding the date of the Award
in determining Fair Market Value.

     "Incentive Stock Option" means any Incentive Stock Option granted pursuant
to this Plan which is intended to be, and designated and qualifying as, an
"incentive stock option" within the meaning of Section 422 of the Code.

     "Modification" means any change in the terms of an Option which would
constitute a "modification" as defined in Section 424(h)(3) of the Code,
including, without limitation, such a modification to an Option as effected by a
change in the Plan and any other change in the Plan which would increase the
number of shares reserved for Options under the Plan, materially change the
administration of the Plan or that would otherwise materially increase the
benefits accruing to, or available for, participants in the Plan; provided,
however, that registration of Option Stock under the 1933 Act, as amended, shall
not be deemed a Modification.

     "Non-Employee Director" shall have the meaning set forth in Rule 16b-3,
promulgated under the Exchange Act.

     "Non-Qualified Stock Option" means any option granted under this Plan other
than an Incentive Stock Option.

     "Option" means a right granted pursuant to the Plan to purchase shares of
Common Stock, and includes the terms Incentive Stock Option and Non-Qualified
Stock Option.

     "Participant" means any individual to whom an Award has been granted by
the Committee under the Plan.

     "Restricted Stock" means Common Stock issued to a Participant that is
subject to restrictions on transfer or alienation, vesting and forfeitability
provisions and such other terms and conditions as the Committee may determine
and as may be set forth in an Award Agreement in respect thereof.

     "Retirement" means retirement from active employment under a retirement
plan of the Company, or pursuant to an employment agreement with the Company, or
termination of

                                       3
<PAGE>

employment at or after age 65 under circumstances which the Committee, in its
sole discretion, deems equivalent to retirement.

     "SAR" means a right to surrender to the Company all or a portion of a Stock
Option and to be paid therefor an amount, in cash or shares of Common Stock
(which may be Restricted Stock), as determined by the Committee, provided that
the amount of cash or the Fair Market Value of any Common Stock, as the case may
be, shall be no greater than the excess, if any, of (i) the Fair Market Value of
the Common Stock to which the Option or portion thereof relates, determined on
the date such right is exercised, over (ii) the aggregate Exercise Price of the
Common Stock.

     "Securities Act" means the Securities Act of 1933, as amended from time to
time.  References to any provision of the 1933 Act shall be deemed to include
successor provisions thereto and rules and regulations thereunder.

     "Subsidiary" or "Subsidiaries" means any corporation which is a "subsidiary
corporation" as defined in Section 424(f) of the Code, and the regulations
thereto.

     "Tax Date" means the date on which the amount of tax to be withheld with
respect to any Award is determined.

     "Termination for Cause" shall have the same meaning as in any employment
agreement between any Participant and the Company, or, in the absence of such
employment agreement, shall mean the termination of employment of a Participant
due to (i) any illegal or dishonest conduct which adversely affects or may
adversely affect the reputation, good will, or business position of the Company
or which involves Company funds or assets; (ii) any intentional or material
damage to property or business of the Company; (iii) theft, embezzlement or
misappropriation of the Company's property; or (iv) the willful failure of the
Participant to carry out his or her duties as an employee of the Company.

     "10% Shareholder" means a person who owns stock possessing more than 10% of
the total combined voting power of all classes of stock of Company or of any
parent or subsidiary of the Company after giving effect to the attribution of
stock ownership provisions of Section 424(d) of the Code.

     (b)  References in these definitions to provisions of the Code shall, when
appropriate to effectuate the purpose of this Plan, be deemed to be references
to such provisions of the Code and regulations promulgated thereunder as the
same may be from time to time amended or to successor provisions to such
provisions.  Terms defined elsewhere in this Plan shall have the meanings set
forth in such respective definitions.

     3.   Administration.
          --------------

     (a)  Composition of Committee.  The Plan may be administered by the Board
or by the Committee, which shall be appointed by the Board.  If the Committee is
not appointed, all references in the Plan to the "Committee" shall be deemed to
refer to the Board.

                                       4
<PAGE>

     (b)  Authority of Committee. The Committee shall have the sole authority to
(i) select the persons to receive Awards under the Plan; (ii) determine the form
of an Award and whether, if such Award is an Option, such Option is to operate
on a tandem basis and/or in conjunction with or apart from other Awards made by
the Company, either within or outside of this Plan; (iii) determine the number
of shares of Common Stock to be covered by each Award hereunder; (iv) determine
the terms and conditions, not inconsistent with the terms of this Plan, of any
Award hereunder (including, but not limited to, any restriction or limitation on
transfer, any vesting schedule or acceleration thereof, any forfeiture provision
or waiver thereof and any "reload" upon exercise of any Option granted),
regarding any Award and the shares of Common Stock relating thereto, based on
such factors as the Committee shall determine, in its sole and absolute
discretion; and (v) make any other determination or take any action that the
Committee deems necessary or desirable for the administration of the Plan.

     (c)  Power of Committee.  The Committee shall have full power and authority
to administer and interpret the Plan, to make factual determinations and to
adopt or amend such rules, regulations, agreements and instruments for
implementing the Plan and for the conduct of its business as it deems necessary
or advisable, in its sole discretion.  The Committee's interpretations of the
Plan and all determinations made by the Committee pursuant to the powers vested
in it hereunder shall be conclusive and binding on all persons having any
interest in the Plan or in any awards granted hereunder.  All powers of the
Committee shall be executed in its sole discretion, in the best interest of the
Company, not as a fiduciary, and in keeping with the objectives of the Plan and
need not be uniform as to similarly situated individuals.

     4.   Shares of Common Stock Subject to the Plan.
          ------------------------------------------

     (a)  Number of Shares.  Subject to the adjustment specified in Section 4(d)
                                                                    ------------
below, the aggregate number of shares of Common Stock that may be issued under
the Plan is _________ shares.

     (b)  Sources of Shares.  The shares may be authorized but unissued shares
of Common Stock or reacquired shares of Common Stock, including shares purchased
by the Company on the open market for purposes of the Plan.

     (c)  Excess Shares.  If and to the extent Awards granted under the Plan
terminate, expire, or are canceled, forfeited, exchanged or surrendered without
having been exercised, the shares subject to such Awards shall again be
available for purposes of the Plan beginning in the calendar year in which they
expire or otherwise become available.

     (d)  Adjustment.  If there is any change in the number or kind of shares of
Common Stock outstanding (i) by reason of a stock dividend, spin off,
recapitalization, stock split, or combination or exchange of shares, (ii) by
reason of a merger, reorganization or consolidation in which the Company is the
surviving corporation, (iii) by reason of a reclassification or change in par
value, or (iv) by reason of any other extraordinary or unusual event affecting
the outstanding Common Stock as a class without the Company's receipt of
consideration, or if the value of outstanding shares of Common Stock is
substantially reduced as a result of a spinoff or the Company's payment of an

                                       5
<PAGE>

extraordinary dividend or distribution, the maximum number of shares of Common
Stock available for Awards, the maximum number of shares of Common Stock for
which any individual participating in the Plan may receive Awards in any year,
the number of shares covered by outstanding Awards, the kind of shares issued
under the Plan, and the price per share of such Awards may be appropriately
adjusted at the discretion of the Committee to reflect any increase or decrease
in the number of, or change in the kind or value of, issued shares of Common
Stock to preclude, to the extent practicable, the enlargement or dilution of
rights and benefits under such Awards; provided, however, that any fractional
shares resulting from such adjustment shall be eliminated.  Any adjustments
determined by the Committee shall be final, binding and conclusive.

     (e)  Accelerated Vesting.  The Committee shall at all times have the power
to accelerate the exercise date of Options and SARs and the vesting date of
Restricted Stock previously granted under the Plan.

     5.   Eligibility for Participation.
          -----------------------------

     (a)  Incentive Stock Options.  Incentive Stock Options under this Plan may
be granted only to officers (who are employees) and to other employees of the
Company, as determined by the Committee.  A director of the Company may receive
an Incentive Stock Option under this Plan only if such person is otherwise an
employee of the Company.

     (b)  Other Awards.  Employees, directors or officers of the Company,
consultants, and advisors who the Committee determines are providing bona fide
services to the Company, whether or not otherwise compensated, may receive any
form of Award except an Incentive Stock Option at the discretion of the
Committee.

     (c)  Qualification.  In determining the persons to whom Awards shall be
made and the number of shares to be covered by each Award, the Committee may
take into account the nature of the services rendered by, and the
responsibilities borne by, such eligible persons, their present and potential
contributions to the Company's success and such other factors as the Committee
in its discretion shall deem relevant.  Subject to the provisions of Section
                                                                     -------
6(g) hereof, Awards may be made to persons who hold or have held options,
- ----
restricted stock and/or stock appreciation rights under previous plans, and a
person who has received an Award under the Plan may receive additional Awards
under the Plan or under any future stock or option plan if the Committee shall
so determine.

     (d)  Non-Employee Directors shall not be eligible to receive an Award under
the Plan.

     6.   Granting of Options.
          -------------------

     (a)  Number of Shares. The Committee shall determine the number of shares
of Common Stock that will be subject to each grant of Options to Eligible
Persons.

                                       6
<PAGE>

     (b)  Type of Option and Price.

          (i)   The Committee may grant Incentive Stock Options that are
     intended to qualify as "incentive stock options" within the meaning of
     section 422 of the Code, or Nonqualified Stock Options that are not
     intended so to qualify, or any combination of Incentive Stock Options and
     Nonqualified Stock Options, all in accordance with the terms and conditions
     set forth herein. Incentive Stock Options may be granted only to employees
     of the Company. Nonqualified Stock Options may be granted to any Eligible
     Person.

          (ii)  The Exercise Price of Common Stock subject to an Option shall be
     determined by the Committee and may be equal to, greater than, or less than
     the Fair Market Value of a share of such Stock on the date the Option is
     granted; provided, however, that (1) the Exercise Price of an Incentive
     Stock Option shall be equal to, or greater than, the Fair Market Value of a
     share of Common Stock on the date the Incentive Stock Option is granted and
     (2) an Incentive Stock Option may not be granted to an employee who, at the
     time of grant, is a 10% Shareholder, unless the Exercise Price per share is
     not less than 110% of the Fair Market Value of Common Stock on the date of
     grant.

          (iii) If Common Stock is publicly traded, then the Fair Market Value
     per share shall be determined as follows: (x) if the principal trading
     market for the Common Stock is a national securities exchange or the Nasdaq
     National Market, the last reported sale price thereof on the relevant date
     or, if there were no trades on that date, the latest preceding date upon
     which a sale was reported, or (y) if the Common Stock is not principally
     traded on such exchange or market, the mean between the last reported "bid"
     and "asked" prices of Common Stock on the relevant date, as reported on
     Nasdaq or, if not so reported, as reported by the National Daily Quotation
     Bureau, Inc. or as reported in a customary financial reporting service, as
     applicable and as the Committee determines. If the Common Stock is not
     publicly traded or, if publicly traded, not subject to reported
     transactions or "bid" or "asked" quotations as set forth above, the Fair
     Market Value per share shall be as determined by the Committee.

     (c)  Option Term.  The Committee shall determine the term of each Option.
The term of any Option shall not exceed ten years from the date of grant.
However, an Incentive Stock Option that is granted to an Employee who, at the
time of grant, owns stock possessing more than 10% of the total combined voting
power of all classes of stock of the Company, or any parent or subsidiary of the
Company, may not have a term that exceeds five years from the date of grant.

     (d)  Exercisability of Options. Options shall become exercisable in
accordance with such terms and conditions, consistent with the Plan, as may be
determined by the Committee and specified in the Award Agreement or an amendment
to the Award Agreement. The Committee may accelerate the exercisability of any
or all outstanding Options at any time for any reason.

     (e)  Exercise of Options. A Participant may exercise an Option that has
become exercisable, in whole or in part, by delivering a notice of exercise to
the Company with payment of the Exercise Price. The Participant shall pay the
Exercise Price for an Option (i) in cash, (ii) by

                                       7
<PAGE>

delivering shares of Common Stock owned by the Participant (including Common
Stock acquired in connection with the exercise of an Option, subject to such
restrictions as the Committee deems appropriate) and having a Fair Market Value
on the date of exercise equal to the Exercise Price; (iii) the Committee, in its
sole discretion, may form time to time permit the method of exercising Options
known as pyramiding or "cashless exercise" (that is, the automatic application
of shares received upon the exercise of a portion of an Option to satisfy the
exercise price for additional portions of the Option); or (iv) by such other
method as the Committee may approve, including payment through a broker in
accordance with procedures permitted by Regulation T of the Federal Reserve
Board. Shares of Common Stock used to exercise an Option shall have been held by
the Participant for the requisite period of time to avoid adverse accounting
consequences to the Company with respect to the Option. The Participant shall
pay the Exercise Price and the amount of any withholding tax due (pursuant to
Section 6) at the time of exercise. Shares of Common Stock shall not be issued
- ---------
upon exercise of an Option until the Exercise Price is fully paid and any
required withholding is made.

     (f) Limits on Incentive Stock Options. Each Incentive Stock Option shall
provide that, if the aggregate Fair Market Value of the stock on the date of the
grant with respect to which Incentive Stock Options are exercisable for the
first time by a Participant during any calendar year, under the Plan or any
other stock option plan of the Company or a parent or subsidiary, exceeds
$100,000, then the option, as to the excess, shall be treated as a Nonqualified
Stock Option. An Incentive Stock Option shall not be granted to any person who
is not an employee of the Company or a parent or subsidiary (within the meaning
of section 424(f) of the Code). If and to the extent that an Option designated
as an Incentive Stock Option fails so to qualify under the Code, the Option
shall remain outstanding according to its terms as a Nonqualified Stock Option.

     7.    Stock Appreciation Rights (SARs).
           --------------------------------

     (a)   Grant of SARs.  The Committee may, in its discretion, grant a SAR to
the holder of an Option either at the time the Option is granted or by amending
the instrument evidencing the grant of the Option at any time after the Option
is granted, so long as the grant is made during the period in which grants of
SARs may be made under the Plan and, if made to a person subject to Section
16(b) of the Exchange Act, is made more than six months before the end of the
term of the Option.

     (b)   Terms and Conditions of SARs.  Each SAR shall be for such term and
shall be subject to such other terms and conditions as the Committee shall
impose and as may be set forth in an Award Agreement.  The terms and conditions
may include Committee approval of the exercise of the SAR, limitations on the
amount of appreciation which may be recognized with regard to such SAR, and
specification of what portion, if any, of the amount payable to the Participant
upon his exercise of a SAR shall be paid in cash and what portion, if any, shall
be payable in Common Stock or additional Options.  If and to the extent that
shares of Common Stock are issued in satisfaction of amounts payable on exercise
of a SAR, the shares of Common Stock so issued shall be valued at their Fair
Market Value on the date of exercise.  Upon exercise of a SAR, the Option or
portion thereof with respect to which such right is exercised shall be
surrendered and shall not thereafter be

                                       8
<PAGE>

exercisable. Upon exercise of any Option, any SAR or portion thereof granted
with respect to such Option shall expire and shall not thereafter be
exercisable.

     8.    Restricted Stock Awards.
           -----------------------

     (a)   Restricted Stock Awards.  The Committee may grant Restricted Stock
Awards to such Eligible Persons, in such amounts and subject to such terms and
conditions, as the Committee may determine in its sole discretion, including
such restrictions on transferability and other restrictions as the Committee may
impose, which restrictions may lapse separately or in combination at such times,
under such circumstances, in such installments, or otherwise, as the Committee
shall determine.

     (b)   Issuance of Restricted Stock.  Restricted Stock awarded under the
Plan shall be evidenced by certificates registered in the name of the
Participant and bearing an appropriate legend referring to the terms,
conditions, and restrictions applicable to such Restricted Stock.  The Company
shall retain physical possession of any such certificates, and each Participant
awarded Restricted Stock shall have delivered a stock power to the Company,
endorsed in blank, relating to the Restricted Stock for so long as the
Restricted Stock is subject to a risk of forfeiture.

     (c)   Voting Rights of Restricted Stock.  Unless otherwise determined by
the Committee at the time of an Award, the holder of Restricted Stock shall have
the right to vote the Restricted Stock and to receive dividends, if any,
thereon, unless and until such shares are forfeited.

     (d)   Refund of Cash Paid for Restricted Stock.  In the event all or any of
the shares of Restricted Stock awarded to a Participant are forfeited due to
failure to meet or comply with restrictions imposed by the Committee at the time
of the award prior to the lapse of such restrictions, the Company shall repay to
the Participant (or the Participant's estate) any cash amount paid by the
Participant for such forfeited shares.

     9.    Termination of Employment, Disability or Death.
           ----------------------------------------------

     (a)   Termination for Cause or Voluntary Termination.  In the event of the
Termination for Cause or the voluntary termination of employment of any
Participant to whom an Incentive Stock Option has been granted under the Plan,
such Incentive Stock Options held by him under the Plan, to the extent vested
and not theretofore exercised, shall be null and void.  Incentive Stock Options
granted under the Plan shall not be affected by any change of employment so long
as the holder continues in the employ of the Company or any Subsidiary.  Nothing
in the Plan or in any Award pursuant to the Plan shall confer on any individual
any right to continue in the employ of or continue any other legal or
contractual relationship with the Company or interfere in any way with the right
of the Company to terminate his or her employment or occupancy of any corporate
office or any other legal or contractual relationship at any time.

     (b)   Death of Participant.  In the event of the death of a Participant,
any Incentive Stock Options granted to such Participant may be exercised by the
person or persons to whom the Participant's rights under any such Incentive
Stock Options pass by will or by the laws of descent

                                       9
<PAGE>

and distribution (including the Participant's estate during the period of
administration) at any time prior to the earlier of (i) the respective
expiration dates of any such Incentive Stock Options or (ii) the date which is
one (1) year after the date of death of such Participant.

     (c)   Disability of Participant.  In the event that any Participant's
employment with the Company shall terminate as a result of the Disability of
such Participant, such Participant may exercise any Inventive Stock Options
granted to him pursuant to the Plan at any time prior to the earlier of (i) the
respective expiration dates of any such Incentive Stock Options or (ii) the date
which is one (1) year after the date of such termination of employment.

     (d)   Termination without Cause.  In the event of termination without cause
of the employment of a person to whom an Incentive Stock Option has been granted
under the Plan, any Incentive Stock Options held by him under the Plan, shall
immediately vest and shall be exercisable for a period of three (3) months
following the date of termination.

     (e)   Non-Qualified Options, Restricted Stock and SARs.  The terms and
conditions of Non-Qualified Stock Options, Restricted Stock and SARs relating to
the effect of the termination of a Participant's employment, or association with
the Company, Disability of a Participant or his death shall be such terms and
conditions as the Committee shall, in its sole and absolute discretion,
determine at the time of termination, as specifically provided for in the Award
Agreement executed by the Participant at the time of an Award.

     10.   Withholding of Taxes
           --------------------

     (a)   The Common Stock to be purchased upon exercise of any Option shall be
paid for in full, in cash or as hereinafter provided at the time of such
exercise.  In addition, in its sole discretion the Committee may determine that
it is an appropriate method of payment for Participants to pay for any shares
subject to an option by delivering (i) certificates for shares of Common Stock
having a value equal to the Exercise Price of the Options being exercised, or
(ii) a properly executed exercise notice together with a copy of irrevocable
instructions to a broker to deliver promptly to the Company the amount of
proceeds for the sale of shares of Common Stock or margin credit extended on
shares of Common Stock (including the Common Stock to be acquired pursuant to
the exercise of Options) to pay the purchase price.  To facilitate the
foregoing, the Company may enter into agreements for coordinated procedures with
one or more brokerage firms.  The value of Common Stock surrendered in payment
of the exercise price shall be its Fair Market Value, determined pursuant to
Section 2, on the date of exercise.  Upon receipt of a notice of exercise of an
- ---------
Option and upon payment of the Exercise Price, the Company shall promptly
deliver to the Participant a certificate or certificates for the shares of
Common Stock purchased, without charge to him or her for issue or transfer tax.
The Committee in its sole discretion may from time to time permit the method of
exercising Options known as pyramiding (that is, the automatic application of
shares received upon the exercise of a portion of an Option to satisfy the
exercise price for additional portions of the Option).  With respect to
Non-Qualified Stock Options or any Incentive Stock Options which fail to qualify
as such for any reason, any required federal income tax or other withholding
amount shall be paid (in full) by the Participant to the Company in cash or by
certified check at the time of such exercise. The Company shall not be required
to deliver certificates for such

                                       10
<PAGE>

shares until all such payments have been made, and until the Company has had an
opportunity (at its sole option) to obtain verification from the Participant
that all federal income tax or other withholding amounts have been properly
calculated and paid.

     11.   Non-Transferability of Rights.
           -----------------------------

     (a)   No Award and no right under any Award shall be assignable or
transferable otherwise than by will or the laws of descent and distribution, and
the rights and benefits of any such Award may be exercised and received,
respectively, during the lifetime of the Participant only by him or by his
guardian or legal representative.

     12.   Consequences of a Change of Control.
           -----------------------------------

     (a)   Upon a Change of Control, unless the Committee determines otherwise,
(i) the Company shall provide each Participant with outstanding Awards written
notice of such Change of Control and (ii) all outstanding Awards shall
automatically accelerate and become fully exercisable.

     (b)   In addition, upon a Change of Control where the Company is not (or
will not be) the surviving corporation (or survives only as a subsidiary of
another corporation), unless the Committee determines otherwise, all outstanding
Awards that are not exercised shall be assumed by, or replaced with comparable
options by, the surviving corporation. Any replacement options shall entitle the
Participant to receive the same amount and type of securities as the Participant
would have received as a result of the Change of Control had the Participant
exercised the Award immediately prior to the Change of Control.

     (c)   Notwithstanding the foregoing, subject to subsection (d) below, in
the event of a Change of Control, the Committee may require that Participants
surrender their outstanding Awards in exchange for a payment by the Company, in
cash or Common Stock as determined by the Committee, in an amount equal to the
amount by which the then Fair Market Value of the shares of Common Stock subject
to the Participant's outstanding Awards exceeds the Exercise Price of the
Awards.

     (d)   Notwithstanding the foregoing, the Committee making the determination
under this Section 12 following a Change of Control must be comprised of the
           ----------
same members as those on the Committee immediately before the Change of Control.
If the Committee members do not meet this requirement, the automatic provisions
of Subsections (a) and (b) shall apply, and the Committee shall not have
discretion to vary them.

     (e)   Notwithstanding anything in the Plan to the contrary, in the event of
a Change of Control, the Committee shall not have the right to take any actions
described in the Plan (including without limitation actions described in
Subsection (c) above) that would make the Change of Control ineligible for
pooling of interest accounting treatment or that would make the Change of
Control ineligible for desired tax treatment if, in the absence of such right,
the Change of Control would qualify for such treatment and the Company intends
to use such treatment with respect to the Change of Control.

                                       11
<PAGE>

     13.   Amendment and Termination of the Plan.
           -------------------------------------

     (a)   Amendment. The Board may amend or terminate the Plan at any time;
provided, however, that if the Common Stock becomes publicly traded, the Board
shall not amend the Plan without shareholder approval if such approval is
required by Section 162(m) of the Code and if Section 162(m) is applicable to
the Plan.

     (b)   Termination of Plan. The Plan shall terminate on the day immediately
preceding the tenth anniversary of its effective date unless terminated earlier
by the Board or unless extended by the Board with the approval of the
shareholders.

     (c)   Termination and Amendment of Outstanding Awards. A termination or
amendment of the Plan that occurs after an Award is granted shall not materially
impair the rights of a Participant unless the Participant consents or unless the
Committee acts under Section 20(b). The termination of the Plan shall not impair
                     -------------
the power and authority of the Committee with respect to an outstanding Award.
No termination, Modification, or amendment of the Plan, may, without the consent
of the Participant to whom any Award shall theretofore have been made, adversely
affect the rights of such Participant under such Award; nor shall any such
Modification or amendment be deemed to effect a Modification, extension or
renewal of any such Award previously made except pursuant to an express written
agreement to such effect, executed by the Company and the Participant.

     (d)   Governing Document. The Plan shall be the controlling document. No
other statements, representations, explanatory materials or examples, oral or
written, may amend the Plan in any manner. The Plan shall be binding upon and
enforceable against the Company and its successors and assigns.

     14.   Funding of the Plan.
           -------------------

     This Plan shall be unfunded. The Company shall not be required to establish
any special or separate fund or to make any other segregation of assets to
assure the payment of any Options under this Plan. In no event shall interest be
paid or accrued on any Options.

     15.   Rights of Participants
           ----------------------

     Nothing in this Plan shall entitle any Employee, Key Advisor or other
person to any claim or right to be granted an Option under this Plan. Neither
this Plan nor any action taken hereunder shall be construed as giving any
individual any rights to be retained by or in the employ of the Company or any
other employment rights.

     16.   No Fractional Shares.
           --------------------

     No fractional shares of Common Stock shall be issued or delivered pursuant
to the Plan or any Option. The Committee shall determine whether cash, other
awards or other property shall be issued or paid in lieu of such fractional
shares or whether such fractional shares or any rights thereto shall be
forfeited or otherwise eliminated.

                                       12
<PAGE>

     17.   Requirements for Issuance of Shares.
           -----------------------------------

     No Common Stock shall be issued or transferred in connection with any
Option hereunder unless and until all legal requirements applicable to the
issuance or transfer of such Common Stock have been complied with to the
satisfaction of the Committee. The Committee shall have the right to condition
any Option granted to any Participant hereunder on such Participant's
undertaking in writing to comply with such restrictions on his or her subsequent
disposition of such shares of Common Stock as the Committee shall deem necessary
or advisable as a result of any applicable law, regulation or official
interpretation thereof and certificates representing such shares may be legended
to reflect any such restrictions. Certificates representing shares of Common
Stock issued under the Plan will be subject to such stop-transfer orders and
other restrictions as may be applicable under such laws, regulations and
interpretations, including any requirement that a legend or legends be placed
thereon.

     18.   Headings
           --------

     Section headings are for reference only. In the event of a conflict between
a title and the content of a Section, the content of the Section shall control.

     19.   Miscellaneous.
           -------------

     (a)   Options in Connection with Corporate Transactions and Otherwise.
Nothing contained in this Plan shall be construed to (i) limit the right of the
Committee to grant Options under this Plan in connection with the acquisition,
by purchase, lease, merger, consolidation or otherwise, of the business or
assets of any corporation, firm or association, including options granted to
employees thereof who become employees of the Company, or for other proper
corporate purpose, or (ii) limit the right of the Company to grant stock options
or make other awards outside of this Plan. Without limiting the foregoing, the
Committee may grant Options to an employee of another corporation who becomes an
employee of the Company by reason of a corporate merger, consolidation,
acquisition of stock or property, reorganization or liquidation involving the
Company or any of its subsidiaries in substitution for a stock option or
restricted stock grant made by such corporation. The Committee shall prescribe
the provisions of the substitute Options.

     (b)   Compliance with Law. The Plan, the grant and exercise of Options, and
the obligations of the Company to issue or transfer shares of Common Stock under
Options shall be subject to all applicable laws and to approvals by any
governmental or regulatory agency as may be required. The Committee may revoke
any Grant if it is contrary to law or modify a Grant to bring it into compliance
with any valid and mandatory government regulation. The Committee may also adopt
rules regarding the withholding of taxes on payments to Participants. The
Committee may, in its sole discretion, agree to limit its authority under this
Section.

     (c)   Ownership of Stock. A Participant or Successor Participant shall have
no rights as a shareholder with respect to any shares of Common Stock covered by
an Option until the shares are issued or transferred to the Participant or
Successor Participant on the stock transfer records of the Company.

                                       13
<PAGE>

     (d)   Governing Law. The validity, construction, interpretation and effect
of the Plan and Grant Instruments issued under the Plan shall exclusively be
governed by and determined in accordance with the law of the State of Delaware.

     (e)   Time of Awards. Nothing contained in the Plan shall constitute an
Award hereunder. Any Award pursuant to the Plan shall take place only upon
approval by the Committee of a resolution recommending an Award under this Plan.
Notice of the determination shall be given to each person to whom an Award is so
made within a reasonable time after the date of such Award. After the making of
an Award under this Plan, a written Award Agreement shall be duly executed by or
on behalf of the Company and the Participant.

     (f)   Form and Terms of Award Agreement. Award Agreements evidencing Awards
pursuant to the Plan shall be in such form and shall contain such terms not
inconsistent with the Plan as the Committee may approve. Award Agreements may
contain such terms, conditions, restrictions and limitations in respect of
Options, SARs and/or Restricted Stock (and such provisions for the enforcement
of compliance with the Securities Act of 1933, as amended, and/or with state
"Blue Sky" laws) as the Committee, in its sole discretion, may determine. To the
extent any term in any Award Agreement shall be inconsistent with any term of
this Plan, the term in this Plan shall govern.

     (g)   Partial Invalidity. The invalidity or unenforceability of any
particular provision of this Plan or any Award Agreement shall not effect the
other provisions of this Plan or such Award Agreement nor affect the validity or
enforceability of the other provisions of Award Agreements under this Plan, and
this Plan and Awards hereunder shall be construed in all respects as if such
invalid or unenforceable provision were omitted.

     (h)   Special Provisions with Respect to Incentive Stock Options under this
Plan and Non-qualified Stock Options. The Committee in making any Award of an
Option shall indicate whether it intends the Option to be an Incentive Stock
Option under this Plan or a Non-Qualified Stock Option and shall cause the Award
Agreement with respect thereto to indicate such intention. Should a person hold
both one or more Incentive Stock Options under this Plan and one or more Non-
Qualified Stock Options, all of such Options shall be exercisable in accordance
with their respective terms and limitations, and nothing in this Plan shall be
construed as causing the exercise of any such Option to preclude the exercise of
any such other Option in accordance with its terms.

     (i)   Rule 16b-3 Savings Provision. It is the intent of the Company that
this Plan comply in all respects with applicable provisions of Rule 16b-3 and
Rule 16a-1(c)(3) under the Exchange Act in connection with any grant of Awards
to or other transaction by a Participant who is subject to Section 16 of the
Exchange Act (except for transactions exempted under alternative Exchange Act
Rules or acknowledged in writing to be non-exempt by such Participant).
Accordingly, if any provision of this Plan or any Award Agreement does not
comply with the requirements of Rule 16b-3 or Rule 16a-1(c)(3) as then
applicable to any such transaction, such provision will be construed or deemed
amended to the extent necessary to conform to the applicable requirements of
Rule 16b-3 or Rule 16a-1(c)(3) so that such Participant shall avoid liability
under Section 16(b).

                                       14

<PAGE>

                                                                    EXHIBIT 10.2

                             EagleDirect.com, inc.

                 1999 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN

                            _______________________

     1.   Name and Purpose. This plan shall be called the EagleDirect.com, inc.
1999 Non-Employee Director Stock Option Plan (the "Plan"). The Plan is intended
to encourage stock ownership by Non-Employee Directors (as such term is defined
under Rule 16b-3 under the Securities Exchange Act of 1934, as amended (the
"Exchange Act")) of EagleDirect.com, inc., a Tennessee corporation (the
"Company"), to provide such directors with an additional incentive to manage the
Company effectively and to contribute to its success, and to provide a form of
compensation which will attract and retain highly qualified individuals as
members of the Board of Directors of the Company.

     2.   Effective Date and Term of the Plan. The Plan shall become effective
on the date of the adoption of the Plan by the Board of Directors; however, the
Plan shall be approved by the vote of the holders of a majority of the
outstanding shares of the Company's common stock within twelve (12) months of
the adoption of the Plan by the Board. Options may not be granted under the Plan
after the tenth (10th) anniversary of the Effective Date (the "Term"); provided,
however, that all options outstanding as of that date shall remain or become
exercisable pursuant to their terms and the terms of the Plan.

     3.   Administration. The Plan shall be administered by the Board of
Directors of the Company (the "Board"). Each non-employee member of the Board
shall be eligible to participate in the Plan; however, grants made to a non-
employee member of the Board must be approved by a majority of the full Board
with such member abstaining. Subject to the express provisions of the Plan, the
Board shall have discretionary authority to interpret the Plan, to prescribe,
amend and rescind rules and regulations relating to it, to determine the details
and provisions of each stock option agreement, and to make all the
determinations necessary or advisable in the administration of the Plan. The
interpretation and construction by the Board of any provisions of the Plan or of
any option granted pursuant to the Plan shall be final and binding upon the
Company and any optionee. No member of the Board shall be liable for any action
or determination made in good faith with respect to the Plan or any option
granted pursuant thereto.

     4.   Stock Available for Options. Subject to the adjustments as provided in
Subsection 7(f), the aggregate number of shares of Common Stock, $.001 par value
- ---------------
per share, of the Company (the "Common Stock") reserved for purposes of the Plan
shall be _________ shares of authorized and unissued shares or issued shares
reacquired by the Company.

     Determinations as to the number of shares that remain available for
issuance under the Plan shall be made in accordance with such rules and
procedures as the Board shall determine from time to time. If any outstanding
option under the Plan expires or is terminated for any reason before the end of
the Term of the Plan, the shares allocable to the unexercised portion of such
option shall become available for the grant of other options under the Plan. No
shares delivered to the Company in full or partial payment upon exercise of an
option pursuant to Subsection 7(c) or in full or partial
                   ---------------
<PAGE>

payment of any withholding tax liability permitted under Section 10 shall become
                                                         ----------
available for the grant of other options under the Plan.

     5.   Participation. Subject to the limitations contained in this Section 5,
                                                                      ---------
any director of the Company who is not a contractual nor common law employee of
the Company or any of its subsidiaries (a "Non-Employee Director") will be
eligible to be granted options to purchase shares of the issued or issuable
Common Stock in accordance and consistent with the terms and conditions of the
Plan. An optionee may hold more than one option, but only on the terms and
subject to the restrictions hereafter set forth. Except as provided herein,
terms and conditions of options granted to a director at any given time need not
be the same for any other grant of options.

     6.   Option Grants.

     (a)  Discretionary Grants.  The Board shall determine from time to time the
Non-Employee Directors to be granted options, the number of shares of Common
Stock subject to such options, and the terms and conditions of the options to be
granted.

     (b)  Non-Statutory Stock Options. All options granted under the Plan shall
be non-statutory options not intended to qualify under Section 422 of the
Internal Revenue Code of 1986, as amended (the "Code"). Each option granted
under the Plan shall provide that such option will not be treated as an
"incentive stock option," as that term is defined in Section 422(b)of the Code.

     7.   Terms and Conditions of Options of the Plan.  Options granted under
this Plan shall be evidenced by agreements in such form as the Board shall from
time to time approve, which agreements shall comply with and be subject to the
following conditions:

     (a)  Term of Options. The term of each option shall be for a period of not
greater than ten (10) years from the date of grant of the option.

     (b)  Option Price. The exercise price of each option shall be equal to 100%
of the Fair Market Value (defined below) of the shares of Common Stock on the
date of the grant of the option. If the shares are traded in the over-the-
counter market, the Fair Market Value per share shall be the closing price on
the Nasdaq National Market ("Nasdaq") on the day the option is granted or if no
sale of shares is reflected on Nasdaq on that day, on the next preceding day on
which there was a sale of shares reflected on Nasdaq. If the shares are not
traded in the over-the-counter market but are listed upon an established stock
exchange or exchanges, such Fair Market Value shall be deemed to be the closing
price of the shares on such stock exchange or exchanges on the day the option is
granted or if no sale of the shares shall have been made on any stock exchange
on that day, on the next preceding day on which there was a sale of the shares.

     (c)  Medium of Payment.  The option price shall be payable to the Company
either (i) in United States dollars in cash or by check, bank draft, or money
order payable to the order of the Company or (ii) if permitted by the Board,
through the delivery of shares of the Common Stock with a Fair Market Value on
the date of the exercise equal to the option price, provided such shares are
utilized as payment to acquire at least 100 shares of Common Stock, or (iii) by
a combination of (i)
<PAGE>

and (ii) above. Fair Market Value will be determined in the manner specified in
Subsection 7(b) except as to the date of determination.
- ---------------

     (d)  Exercise of Options.  Except as provided herein, the Board shall have
the authority to determine, at the time of grant of each option pursuant to
Subsection 6(a), the times at which an option may be exercised  and any
- ---------------
conditions precedent to the exercise of an option. An option shall be
exercisable upon written notice to the Secretary or Assistant Secretary of the
Company, as to any or all shares covered by the option, until its termination or
expiration in accordance with its terms or the provisions of the Plan.
Notwithstanding the foregoing, an option shall not at any time be exercisable
with respect to less than 100 shares unless the remaining shares covered by an
option are less than 100 shares. The purchase price of the shares purchased
pursuant to an option shall be paid in full upon delivery to the optionee of
certificates for such shares. Exercise by an optionee's heir, personal
representative or permitted transferee shall be accompanied by evidence of his
or her authority to act, in a form reasonably satisfactory to the Company.

     (e)  Termination of Service as Director.

          (i)  Termination of Service for any Reason Other than Death or
               ---------------------------------------------------------
     Permanent Disability. In the event an optionee shall cease to serve the
     --------------------
     Company as a director for any reason other than such optionee's death or
     Permanent Disability (defined below), each option held by such optionee
     shall, to the extent rights to purchase shares under the option have become
     vested at the time such optionee ceases to serve as a director, remain
     exercisable, in whole or in part, by the optionee, subject to prior
     expiration according to its terms and other limitations imposed by the
     Plan, for a period of one (1) year following the optionee's cessation of
     service as a director of the Company. If the optionee dies after such
     cessation of service, the optionee's options shall be exercisable in
     accordance with Subsection 7(e)(ii) hereof.

          (ii) Termination of Service for Death or Permanent Disability.  If an
               --------------------------------------------------------
     optionee ceases to be a director by reason of death or Permanent
     Disability, each option held by such optionee shall immediately become
     exercisable and shall remain exercisable, in whole or in part, by (in the
     case of Permanent Disability) the optionee or the optionee's guardian or
     attorney-in-fact or (in the case of death) the personal representative of
     the optionee's estate or by any person or persons who have acquired the
     option directly from the optionee during the shorter of the following
     periods: (i) the term of the option, or (ii) a period of two (2) years from
     the death or Permanent Disability of such optionee. If an optionee dies or
     a Permanent Disability occurs during the extended exercise period following
     cessation of service specified in Subsection 7(e)(i) above, such option may
                                       ------------------
     be exercised any time within the longer of such extended period or one (1)
     year after death or Permanent Disability, subject to the prior expiration
     of the term of the option.  For purposes of this Subsection 7(e)(ii),
                                                      -------------------
     "Permanent Disability" shall mean a determination by the Social Security
     Administration or any similar successor agency that an optionee is
     "permanently disabled," and the date on which a Permanent Disability is
     deemed to have occurred shall be the date on which such determination by
     such agency shall have been made.
<PAGE>

     (f)  Adjustment in Shares Covered by Option.  The number of shares covered
by each outstanding option, and the purchase price per share thereof, shall be
proportionately adjusted for any increase or decrease in the number of issued
and outstanding shares resulting from a split in or combination of shares or the
payment of a stock dividend on the shares or any other increase or decrease in
the number of such shares effected without receipt of consideration by the
Company.

     If the Company shall be the surviving corporation in any merger or
consolidation or if the Company is merged into a wholly-owned subsidiary  solely
for purposes of changing the Company's state of incorporation, each outstanding
option shall pertain to and apply to the securities to which a holder of the
number of shares subject to the option would have been entitled to receive in
such transaction.

     In the event of a Change in Control, only if provided in the option
agreement, any option awarded under this Plan to the extent not previously
exercisable shall immediately become fully exercisable. The Board in its sole
discretion may direct the Company to cash out all outstanding options on the
basis of the Change in Control Price as of the date a Change in Control occurs
or such other date as the Committee may determine prior to the Change in
Control. For purposes of this Plan, a "Change in Control" shall be deemed to
have occurred if: (i) after the effective date of the Plan, any "person" as
defined in Section 3(a)(9) of the Exchange Act and as used in Sections 13(d) and
14(d) thereof, including any "group" as defined in Section 13(d) of the Exchange
Act, but excluding the Company and any Subsidiary, any of the Company's existing
shareholders prior to the effective date of the Plan and any employee benefit
plan sponsored or maintained by the Company or any subsidiary (including any
trustee of such plan acting as trustee), directly or indirectly, becomes a
"beneficial owner" (as defined in Rule 13d-3 under the Exchange Act) of
securities of the Company representing 20% or more of the voting power of the
then outstanding securities of the Company, except where the acquisition is
approved by the Board; (ii) the shareholders of the Company approve (or, if
shareholder approval is not required, the Board approves) an agreement providing
for (A) the merger or consolidation of the Company with another corporation
where the shareholders of the Company, immediately prior to the merger or
consolidation, will not beneficially own, immediately after the merger or
consolidation, shares entitling such shareholders to a majority of all votes to
which all shareholders of the surviving corporation would be entitled in the
election of directors, or where the members of the Board, immediately prior to
the merger or consolidation, would not, immediately after the merger or
consolidation, constitute a majority of the board of directors of the surviving
corporation, (B) a sale or other disposition of all or substantially all of the
assets of the Company, or (C) a liquidation or dissolution of the Company; (iii)
any person has commenced a tender offer or exchange offer for 35% or more of the
voting power of the then outstanding shares of the Company; or (iv) after this
Plan is approved by the shareholders of the Company, directors are elected such
that a majority of the members of the Board shall have been members of the Board
for less than two years, unless the election or nomination for election of each
new director who was not a director at the beginning of such two-year period was
approved by a vote of at least two-thirds of the directors then still in office
who were directors at the beginning of such period. For purposes of this Plan,
"Change in Control Price" means the highest price per share of Common Stock paid
in any transaction reported on Nasdaq or paid or offered in any bona fide
transaction related to a Change in Control at any time during the 60-day period
immediately preceding the occurrence of the Change in Control, in each case as
determined by the Board.
<PAGE>

     In the event of a change in the shares as presently constituted, which is
limited to a change of all of its authorized shares with par value into the same
number of shares with a different par value or without par value, the shares
resulting from any such change shall be deemed to be the shares within the
meaning of the Plan.

     To the extent that the foregoing adjustments relate to stock or securities
of the Company, such adjustments shall be made by the Board, whose determination
in that respect shall be final, binding and conclusive. Any such adjustment may
provide for the elimination of any fractional share which might otherwise become
subject to an option.

     Except as expressly provided in this Subsection 7(f), the optionee shall
                                          ---------------
have no rights by reason of any split or combination of shares of stock of any
class or the payment of any stock dividend or any other increase or decrease in
the number of shares of stock of any class or by reason of any dissolution,
liquidation, merger, or consolidation or spinoff of assets or stock of another
corporation, and any issue by the Company of shares of stock of any class, or
securities convertible into shares of stock of any class, shall not affect, and
no adjustment by reason thereof shall be made with respect to, the number or
price of shares of stock subject to the option.

     The grant of an option pursuant to the Plan shall not affect in any way the
right or power of the Company to make adjustments, reclassifications,
reorganizations, or changes of its capital or business structure, or to merge or
to consolidate or to dissolve, liquidate or sell, or transfer all or any part of
its business or assets.

     (g)  Rights of a Shareholder. An optionee shall have no rights as a
shareholder with respect to any shares covered by his or her option until the
date on which the optionee becomes the holder of record of such shares. No
adjustment shall be made for dividends, distributions, or other rights for which
the record date is prior to the date on which he or she shall have become the
holder of record thereof, except as provided in Subsection 7(f).
                                                ---------------

     (h)  Postponement of Delivery of Shares and Representations. The Company,
in its discretion, may postpone the issuance and/or delivery of shares upon any
exercise of an option until completion of the registration or other
qualification of such shares under any state and/or federal law, rule or
regulation as the Company may consider appropriate, and may require any person
exercising an option to make such representations, including a representation
that it is the optionee's intention to acquire shares for investment and not
with a view to distribution thereof, and furnish such information as it may
consider appropriate in connection with the issuance or delivery of the shares
in compliance with applicable laws, rules, and regulations. In such event no
shares shall be issued to such holder unless and until the Company is satisfied
with the accuracy of any such representations.

     (i)  Transferability. All options shall be nontransferable except (i) upon
the optionee's death, by the optionee's will or the laws of descent and
distribution or (ii) on a case-by-case basis as may be approved by the Board in
its discretion, in accordance with the terms provided below. Each option
agreement shall provide the optionee may, during his or her lifetime and subject
to the prior approval of the Board at the time of proposed transfer, transfer
all or part of the option to a Permitted Transferee (as defined below), provided
that such transfer is made by the optionee for
<PAGE>

estate and tax planning purposes or donative purposes and no consideration
(other than nominal consideration) is received by the optionee therefor. The
transfer of an option shall be subject to such other terms and conditions as the
Board may in its discretion impose from time to time, including a condition that
the portion of the option to be transferred be vested and exercisable by the
optionee at the time of the transfer. Subsequent transfer of an option
transferred under this Subsection 7(i) shall be prohibited other than by will or
                       ---------------
the laws of descent and distribution upon the date of the transferee.

     For purposes hereof, a "Permitted Transferee" shall be any member of the
optionee's immediate family or a charitable institution (each defined below), or
a trust for the exclusive benefit of such immediate family members and/or
charitable institution, or a partnership or limited liability company the equity
interests of which are owned exclusively by the optionee and/or one or more
members of his or her immediate family. For purposes of the preceding
definition, (i) the "immediate family" of the optionee shall mean and include
the optionee's spouse, any descendant of the optionee or his or her spouse
(including descendants by adoption), and any descendant of either parent of the
optionee (including descendants by adoption), and (ii) "charitable institution"
shall mean and include any organization described in each of section
170(b)(1)(A), 170(c), 2055(a) and 2522(a) of the Code, as well as any charitable
remainder trust created under section 664 of the Code, the income beneficiary of
which is a member of the optionee's immediate family or a trust or other entity
described above in this Subsection 7(i).
                        ---------------

     No transfer of an option by the optionee by will or by laws of descent and
distribution shall be effective to bind the Company unless the Company shall
have been furnished with written notice thereof and an authenticated copy of the
will and/or such other evidence as the Board may deem necessary to establish the
validity of the transfer. During the lifetime of an optionee, the option shall
be exercisable only by him, except that, in the case of an optionee who is
legally incapacitated, the option shall be exercisable by his guardian or legal
representative.

     (j)  Other Provisions. The option agreements authorized under the Plan
shall contain such other provisions, including, without limitation, restrictions
upon the exercise of the option, as the Board shall deem advisable.

     8.   Adjustments in Shares Available for Options. The adjustments in number
and kind of shares and the substitution of shares, affecting outstanding options
in accordance with Subsection 7(f) hereof, shall also apply to the number and
                   ---------------
kind of shares issuable upon the exercise of options to be granted pursuant to
Section 6 and the number and kind of shares reserved for issuance pursuant to
- ---------
the Plan, but not yet covered by options.

     9.  Amendment of the Plan. The Board, insofar as permitted by law, shall
have the right from time to time, with respect to any shares at the time not
subject to options, to suspend or discontinue the Plan or revise or amend it in
any respect whatsoever. So long as the Common Stock is eligible for trading on
Nasdaq, the Board shall obtain shareholder approval for those revisions or
amendments of the Plan required to be so approved pursuant to the By-laws of the
National Association of Securities Dealers. If the Plan is amended so that the
exemption provided by Rule 16b-3 as a result of the Plan being approved by the
shareholders of the Company is no longer
<PAGE>

available for options granted under Subsections 6(b) or 6(c) hereof, all options
                                    ----------------    ----
subsequently granted thereunder must be approved by the Board prior to such
grant.

     10.  Withholding of Taxes. The Company shall have the right to deduct from
any payment to be made pursuant to this Plan, or to otherwise require, prior to
the issuance or delivery of any shares of Common Stock, payment by the optionee
of any federal, state, or local taxes required by law to be withheld. Unless
otherwise prohibited by the Board, an optionee may satisfy any such withholding
tax obligation by any of the following means or by a combination of such means:

     (a)  tendering a cash payment;

     (b)  authorizing the Company to withhold from the shares otherwise issuable
to the optionee a number of shares having a Fair Market Value as of the "Tax
Date," less than or equal to the amount of withholding tax obligation; or

     (c)  delivering to the Company unencumbered shares owned by the optionee
having a Fair Market Value, as of the Tax Date, less than or equal to the amount
of the withholding tax obligation.

     The "Tax Date" shall be the date that the amount of tax to be withheld is
determined. Fair Market Value shall be determined in the manner specified in
Subsection 7(b), except as to the date of determination. An optionee's election
to pay the withholding tax obligation by either of (b) or (c) above shall be
irrevocable, may be disapproved by the Board, and must be made either six (6)
months prior to the Tax Date or during the period beginning on the third
business day following the date of release of the Company's quarterly or annual
summary statement of sales and earnings and ending on the twelfth business day
following such date.

     11.  Right of Board of Directors or Shareholders to Terminate Director's
Service. Nothing in this Plan or in the grant of any option hereunder shall
in way way limit or affect the right of the Board of Directors or the
shareholders of the Company to remove any director or otherwise terminate his or
her service as a director, pursuant to the law, the Second Amended and Restated
Charter, or Amended and Restated By-laws of the Company.

     12.  Application of Funds.  The proceeds received by the Company from the
sale of stock pursuant to options will be used for general corporate purposes.

     13.  No Obligation to Exercise Option. The granting of an option shall
impose no obligation on the optionee to exercise such option.

     14.  Construction. This Plan shall be construed under the laws of the State
of Tennessee.

<PAGE>

                                                                    EXHIBIT 23.2


We consent to the use of our report with respect to the balance sheets of Eagle
Direct, Inc. as of December 31, 1997 and 1998, and the related statements of
operations, changes in shareholders' equity and cash flows for each of the years
in the three-year period ended December 31, 1998, included herein and to the
reference to our firm under the heading "Experts" in the prospectus.


                                                KPMG LLP

Memphis, Tennessee
October 26, 1999


<TABLE> <S> <C>

<PAGE>

<ARTICLE> 5

<S>                             <C>                     <C>
<PERIOD-TYPE>                   6-MOS                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1998             DEC-31-1998
<PERIOD-START>                             JAN-01-1999             JAN-01-1998
<PERIOD-END>                               JUN-30-1999             DEC-31-1998
<CASH>                                           4,575                 100,958
<SECURITIES>                                         0                       0
<RECEIVABLES>                                1,946,043               2,248,612
<ALLOWANCES>                                   104,325                  22,666
<INVENTORY>                                    391,348                 269,658
<CURRENT-ASSETS>                             2,556,322                 145,936
<PP&E>                                       2,833,096               7,248,627
<DEPRECIATION>                                  55,224               4,874,877
<TOTAL-ASSETS>                              12,788,671               5,142,578
<CURRENT-LIABILITIES>                        1,667,722               1,595,929
<BONDS>                                     11,000,000                       0
                                0                       0
                                          0                       0
<COMMON>                                             0                   4,000
<OTHER-SE>                                     120,949               1,766,310
<TOTAL-LIABILITY-AND-EQUITY>                12,788,671               5,142,578
<SALES>                                      7,433,307              15,721,872
<TOTAL-REVENUES>                             7,433,307              15,721,872
<CGS>                                        5,191,102              11,138,707
<TOTAL-COSTS>                                7,369,941                       0
<OTHER-EXPENSES>                                36,602                  32,427
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                             208,405                 213,553
<INCOME-PRETAX>                               (181,641)                430,371
<INCOME-TAX>                                         0                       0
<INCOME-CONTINUING>                           (181,641)                430,371
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                  (181,641)                430,371
<EPS-BASIC>                                          0                       0
<EPS-DILUTED>                                        0                       0


</TABLE>


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