INTERNATIONAL COSMETICS MARKETING CO
10QSB/A, 2000-06-06
NON-OPERATING ESTABLISHMENTS
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                     U.S. SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                  FORM 10-QSB/A

                                   (Mark One)

          {X} QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


                  For the quarterly period ended March 31, 2000
                  ---------------------------------------------

              {} TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

      For the transition period from ____________________to________________


                         Commission File Number: 0-27833
                         -------------------------------

                      INTERNATIONAL COSMETICS MARKETING CO.
        (Exact name of small business issuer as specified in its charter)


                       Florida                         65-0598868
                       -------                         ----------
          (State or other jurisdiction of            (IRS Employer
           Incorporation or organization)         Identification No.)


   6501 N.W. Park of Commerce Boulevard, Suite 205, Boca Raton, Florida 33487
   --------------------------------------------------------------------------
                    (Address of Principal executive offices)


         Issuer's telephone number, including area code: (561) 999-8878
         --------------------------------------------------------------

         Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15 (d) of the Exchange Act during the past 12 months (or for such
shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days.)


                                  YES [X]  NO [ ]
                                  ---------------

                      APPLICABLE ONLY TO CORPORATE ISSUERS

Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date: 4,766,730 shares as of March
31, 2000.



<PAGE>

                      INTERNATIONAL COSMETICS MARKETING CO.
                Form 10-QSB for the quarter ended March 31, 2000


TABLE OF CONTENTS AND INFORMATION REQUIRED IN REPORT

Part 1. Financial Information

Item 1.  Financial Statements                                                  3

Item 2.  Management's Discussion and Analysis of Financial Condition
         and Results of Operations                                             8

Part II Other Information

Item 1   Legal Proceedings                                                    10

Item 2   Changes in Securities and Use of Proceeds                            10

Item 3   Defaults upon Senior Securities                                      10

Item 4   Submission of Matters to a Vote of Security Holders                  10

Item 5   Other Information                                                    10

Item 6   Exhibits and Reports on Form 8-K                                     10

         SIGNATURES                                                           11



                                       2
<PAGE>

                      International Cosmetics Marketing Co.

                                    Unaudited
                                 Balance Sheets

<TABLE>
<CAPTION>

                                                                              March 31,
                                                                                2000
                                                                                ----
<S>                                                                         <C>
ASSETS
Current Assets:
    Cash                                                                    $    21,503
    Receivables - credit cards and bank drafts                                   61,232
    Inventory - finished goods                                                  746,663
    Deposits for inventory purchases                                            224,888
    Prepaid expenses                                                             27,082
                                                                            -----------

                    Total current assets                                      1,081,368

Office furniture and equipment, net                                              96,770
License agreement, net                                                          214,388
Deposits                                                                        128,274
                                                                            -----------

                    Total assets                                            $ 1,520,800
                                                                            ===========


LIABILITIES AND STOCKHOLDERS' DEFICIT
Current Liabilities:
    Accounts payable and accrued liabilities                                $   567,965
    8% demand note payable                                                       40,000
    Payable to licensor                                                          37,500
                                                                            -----------

                    Total current liabilities                                   645,465

0% convertible debentures                                                     2,000,000

Commitments and contingencies

Stockholders' Equity (Deficit):
    Common stock, par value $.001 per share, 25,000,000
    shares authorized; 4,766,730 shares issued and
    and outstanding                                                               4,766
    Additional paid-in capital                                                   82,950
    Accumulated deficit                                                      (1,212,381)
                                                                            -----------

                    Total stockholders' equity (deficit)                     (1,124,665)
                                                                            -----------

                    Total liabilities and stockholders'  equity (deficit)   $ 1,520,800
                                                                            ===========
</TABLE>

            See the accompanying notes to these financial statements.

                                       3
<PAGE>
                     International Cosmetics Marketing Co.

                                    Unaudited
                            Statements of Operations


<TABLE>
<CAPTION>

                                              Three Months    Three Months
                                                     Ended           Ended
                                                 March 31,       March 31,
                                                      2000            1999
                                                      ----            ----
<S>                                           <C>             <C>
Net sales                                     $    747,697    $         --
Cost of sales                                      441,427              --
                                              ------------    ------------

Gross profit                                       306,270              --

Operating expenses:
    Commissions                                    171,709              --
    Royalty                                         75,000              --
    Distributor events                             181,423
    Selling, general and administrative            720,352             150
                                              ------------    ------------

Total operating expenses                         1,148,484             150
                                              ------------    ------------

Operating loss                                    (842,214)           (150)

Provision for income taxes                              --              --
                                              ------------    ------------

Net loss                                      $   (842,214)   $       (150)
                                              ============    ============

Net loss per share:
    Basic                                     $      (0.18)   $      (0.00)
    Diluted                                   $         --    $         --
Weighted average common shares outstanding:
    Basic                                        4,760,720       7,450,000
    Diluted                                     10,020,303       7,450,000

</TABLE>

            See the accompanying notes to these financial statements.

                                       4

<PAGE>
                     International Cosmetics Marketing Co.

                                    Unaudited
                            Statements of Cash Flows

<TABLE>
<CAPTION>
                                                            Three Months   Three Months
                                                                   Ended          Ended
                                                               March 31,      March 31,
                                                                    2000           1999
                                                                    ----           ----
<S>                                                             <C>          <C>
Cash Flows From Operating Activities:
    Net loss                                                    $(842,214)   $    (150)
    Adjustments to reconcile net loss to net cash used
      in operations:
        Depreciation expense                                        4,500           --
        License amortization expense                                3,477           --
        Consulting expenses                                         2,083           --
        Distributor expenses - stock issued                        36,650
        Changes in operating assets and liabilities:
            Receivables from credit cards and bank drafts          83,607           --
            Inventory - finished goods                           (443,437)          --
            Deposits for inventory purchases                      149,868           --
            Prepaid expenses                                        5,062           --
            Accounts payable and accrued liabilities              338,245           --
            8% demand note payable                                 40,000
            Payable to licensor                                   (37,502)          --
                                                                ---------    ---------

                    Net cash used in operating activities        (659,661)        (150)

Cash Flows From Investing Activities:
    Purchase of office furniture and equipment                    (40,907)          --
    Deposits for services                                         (46,535)          --
                                                                ---------    ---------

                    Net cash used in investing activities         (87,442)          --

Cash Flows from Financing Activities:
    Issuance of convertible debentures                            450,000           --
    Sale of common stock                                               --            8
    Additional paid-In capital                                         --          352
                                                                ---------    ---------

                    Net cash provided by financing activities     450,000          360
                                                                ---------    ---------

                    Net increase in cash                         (297,103)         210

Cash, beginning of period                                         318,606          240
                                                                ---------    ---------

Cash, end of period                                             $  21,503    $     450
                                                                =========    =========

</TABLE>
Supplemental Disclosure of Noncash Investing and Financing Activities:
    18,800 shares of stock cancelled at par value on January 7, 2000
    7,330 shares of stock issued to founding distributors at $5.00 per share on
    March 31, 2000

            See the accompanying notes to these financial statements.

                                      5

<PAGE>

                     International Cosmetics Marketing Co.

                                    Unaudited
            Statements of Changes in Stockholders' Equity (Deficit)
<TABLE>
<CAPTION>

                                                                 Additional                       Total
                                                    Common         Paid-in    Accumulated     Stockholders'
                                      Shares         Stock         Capital       Deficit    Equity (Deficit)
                                      ------         -----         -------       -------    ----------------
<S>                                  <C>          <C>            <C>           <C>            <C>
Balances at December 31, 1999        4,778,200    $     4,778    $    46,288   $  (370,167)   $  (319,101)

    Cancellation of  shares
      at par value                     (18,800)           (19)            19                           --

    Stock issued to distributors         7,330              7         36,643                       36,650

    Net Loss                                                                      (842,214)      (842,214)
                                   -----------    -----------    -----------   -----------    -----------

Balances at March 31, 2000           4,766,730    $     4,766    $    82,950   $(1,212,381)   $(1,124,665)
                                   ===========    ===========    ===========   ===========    ===========




Balances at Decembeer 31, 1998       7,441,600          7,442            764        (7,966)           240

   Stock issued                          8,400              8            352                          360

    Net Loss                                                                          (150)          (150)
                                   -----------    -----------    -----------   -----------    -----------

Balances at March 31, 1999           7,450,000    $     7,450    $     1,116   $    (8,116)   $       450
                                   ===========    ===========    ===========   ===========    ===========
</TABLE>

            See the accompanying notes to these financial statements.

                                        6


<PAGE>

International Cosmetics Marketing Co.
Notes to Financial Statements

1.  Summary of Significant Accounting Policies

Nature of Operations

International Cosmetics Marketing Co. (the Company), d/b/a Beverly Sassoon &
Co., began business upon entering into an agreement in August, 1999 with Beverly
Sassoon International, L.C.C., Beverly Sassoon and Elan Sassoon which grants the
Company various rights related to the manufacturing, marketing and distribution
of products utilizing the "Beverly Sassoon" and "Elan Sassoon" names. The
Company commenced operations in late 1999. The Company seeks to distribute a
variety of products which have a wide range of appeal in areas from skin care
and cosmetics to nutritional supplements and human wellness products to apparel
and other consumer products. In order to build a database from which the Company
might select products to market and distribute, the Company anticipates that it
will solicit proposals from inventors who have substantially completed their
product development but lack the expertise or capital to market or distribute
it. The Company may also acquire existing businesses with complimentary
operations as a method of expanding its business and operations and leverage its
brand name with licensing agreements. The Company may develop its own products
in the future.

Currently, the Company markets its products using a network marketing
distribution and sales model. The subsistence of the Company is dependent upon
sufficient proceeds being raised through financing or capital contributions and
increasing and profitable operations. The Company's operations are currently
limited to the United States.

Basis of Presentation

The Company prepares its financial statements on the accrual basis of
accounting, recognizing income when earned and expenses when incurred. The
accompanying unaudited financial statements have been prepared in accordance
with generally accepted accounting principles for interim financial information
and with the instructions to Form 10-QSB. Accordingly, they do not include all
of the information and footnotes required by generally accepted accounting
principles for complete financial statements. In the opinion of management, the
accompanying financial statements contain all adjustments, consisting of normal
recurring adjustments, considered necessary for a fair statement of the
Company's financial information as of March 31, 2000 and 1999 and for the
three-month periods ended March 31, 2000 and 1999. The results of operations of
any interim period are not necessarily indicative of the results of operations
to be expected for the fiscal year.

Financial Statement Estimates

The preparation of financial statements in conformity with Generally Accepted
Accounting Principles requires management to make estimates and assumptions that
affect certain reported amounts and disclosures. Accordingly, actual results
could differ from those estimates.

Inventory

Inventory is stated at cost using the average cost method.

Office Furniture and Equipment

Office furniture and equipment are stated at cost. Depreciation is calculated
based on estimated useful lives of the assets ranging from three to five years.

                                       7
<PAGE>

License Amortization

The exclusive license agreement is being amortized over sixteen years.

Revenue

Sales are recognized as revenue at the time products are shipped.

Income Taxes

Deferred tax assets and liabilities are determined based upon differences
between financial statement and tax bases of assets and liabilities using
enacted tax rates in effect for the year in which differences are expected to
reverse. The Company has not recognized any benefit for its net operating loss
through March 31, 2000 in the accompanying financial statements as the
realization of this deferred tax benefit is not more likely than not. A 100%
valuation allowance has been recognized to offset the entire effect of the
Company' net deferred tax assets.

Loss Per Share

Basic net income (loss) per common share is computed by dividing net income
(loss) available to common stockholders for the period. Diluted income per
common share reflects the maximum dilution that would have resulted from the
assumed exercise related to dilutive securities and is computed by dividing net
income by the weighted average number of common shares and all dilutive
securities outstanding.



Item 2.  Management's Discussion and Analysis of Financial Condition and Results
of Operations

2000 compared to 1999

     Net sales increased to $747,697 from zero for the three-month compared with
the same period in 1999. The increase in net sales resulted primarily from the
Company commencing operations in the fall of 1999.

     Gross profit as a percentage of net sales was 41% for the three-month,
compared to zero for the same period in 1999. The increase in gross profit
resulted primarily from the Company commencing operations in the fall of 1999.

     Commissions earned by distributors of the Company's products as a
percentage of net sales was 23% for the three-months ended March 31, 2000,
compared to zero for the same period in 1999. The increase in commissions
resulted primarily from the Company commencing operations in the fall of 1999.
Commissions are earned by the Company's independent business associates based on
group volume. Group volume is a value assigned by the Company to its products
for the purpose of determining commissions to its independent business
associates. Commissions expense was 34% of group volume for the quarter ended
March 31, 2000.

     Royalty expense increased $75,000 for the three-month period ended March
31, 2000, compared with the same period in 1999. The increase in royalty expense
resulted from the Company entering into an exclusive license agreement in
August, 1999.

     Distributor events expense, as a percentage of net sales was 24% for the
three-month period ended March 31, 2000, compared to zero for the same period in
1999. The increase in distributor event expense resulted primarily from the
Company holding a national convention for its independent business associates in
March 2000.

     Selling, general and administrative expenses as a percentage of net sales
was 96% for the three-month period ended March 31, 2000, compared to zero for
the same period in 1999. The increase in selling, general and administrative
expenses resulted primarily from the Company commencing operations in the fall
of 1999.

     Net loss increased by $842,064 for the three-month period ended March 31,
2000 and decreased $20 for the same period in 1999 due to the Company commencing
operations in the fall of 1999. Net loss as a percentage of net sales was 113%
for the three-month period ended March 31, 2000 compared to zero for the same
period in 1999 due to the Company commencing operations in the fall of 1999.

                                       8
<PAGE>

Liquidity and Capital Resources

     The Company's principal needs for funds have been for working capital
(principally inventory purchases), commissions, royalty expense, operating
expenses, capital expenditures, and the development of operations for the U.S.
market. The Company has generally relied on cash flow from the issuance of
convertible debentures and cash collected on sales that commenced in December
1999 to fund operating activities. The Board of Directors had previously
approved the issuance of convertible debentures in the principal amount not to
exceed $2,000,000 that may be sold from time to time by the Company to raise
start-up capital. As of March 31, 2000, the Company has issued convertible
debentures and received funding of $2,000,000, including $450,000 in the quarter
ended March 31, 2000. The Company has incurred losses from operations and has a
net capital deficiency that raises substantial doubt about its ability to
continue as a going concern. The Company needs additional funding in the quarter
ending June 30, 2000 to pay liabilities and to fund expected growth of the
Company. While no commitments have been received to provide additional funding,
the Company believes that it will be able to raise any additional funding that
is needed.

     The Company is currently generating negative cash flow from operations
since it only had its first sales in December 1999 after commencing operations
in August 1999. The Company does not generally extend credit to distributors but
requires payment by credit card or bank draft prior to shipping of products.
This process eliminates the need for significant accounts receivable from
distributors. During the three-month period ended March 31, 2000, the Company
had negative cash flow from operations of $659,661. This negative cash flow from
operations primarily related to the Company's net loss, inventory, and reduction
of liability to licensor.

     As of March 31, 2000, working capital was $435,903, compared to $128 as of
March 31, 1999. This increase is primarily due to funds from the issuance of
convertible debentures. Cash at March 31, 2000 and March 31, 1999 was $21,503
and $450, respectively.

     Capital expenditures, primarily for office furniture and equipment were
$40,907 for the three-month period ended March 31, 2000. In addition, the
Company anticipates additional similar capital expenditures of $50,000 for the
remainder of the fiscal year to enhance its infrastructure, including computer
systems to accommodate anticipated future growth.

     Expenditures for deposits for services, principally reserve for merchant
account to accept credit cards, was $46,535 for the three-month period ended
March 31, 2000. Except for deposits for inventory purchases and additions to the
reserve for merchant account to accept credit cards, no significant additional
deposits are anticipated for these items for the remainder of the fiscal year.

     The Company leases office space under a non-cancelable operating lease
expiring October 31, 2004. Minimum future operating lease obligations at March
31, 2000 was $306,971, including $15,941 for the remainder of the fiscal year.

Seasonality and Cyclicality

     In addition to general economic factors, the direct selling industry is
impacted by seasonal factors and trends such as major cultural events and
vacation patterns.

Note Regarding Forward-Looking Statements

    Certain statements made above, including those in the Liquidity and Capital
Resources section, herein are "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. Such statements consist of
any statement other than a recitation of historical fact and be identified by
the use of forward-looking terminology such as "may," "expect," "anticipate,"
"estimate," or "continue" or the negative thereof or other variations thereon or
comparable terminology. The reader is cautioned that all forward-looking
statements are necessarily speculative and there are certain risks and
uncertainties that could cause actual events or results to differ materially
from those referred to in such forward looking statements. The Company does not
have a policy of updating or revising forward-looking statements and thus it
should not be assumed that silence by its management over time means that actual
events are bearing out as estimated in such forward looking statements.

                                       9

<PAGE>

                                     PART II

                                OTHER INFORMATION


Item 1   Legal Proceedings

None

Item 2   Changes in Securities and Use of  Proceeds

Information in response to the requirements of this Item is disclosed above, in
PART I, Item 2., under the Liquidity and Capital Resources section.

Item 3   Defaults upon Senior Securities

None

Item 4   Submission of Matters to a Vote of Security Holders

None

Item 5   Other Information

None

Item 6   Exhibits and Reports on Form 8-K

Current Report on Form 8-K. A Current Report on Form 8-K was filed on April 13,
2000 regarding the resignation of William Wirch as Chief Operating Officer and
Director as of March 31, 2000.

                                       10


<PAGE>



                                   SIGNATURES

Pursuant to the requirements of the Securities and Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned as duly authorized.

International Cosmetics Marketing Co.
(Registrant)


/s/ Stephanie McAnly                                     /s/ Sonny Spoden
--------------------                                     ----------------
Stephanie McAnly                                         Sonny Spoden
President                                                Chief Financial Officer

Dated:   June 5, 2000

                                       11



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