AMERICAS SHOPPING MALL INC
SB-2, 1999-12-10
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<PAGE>

                                                     REGISTRATION NO. 333-
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- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------

                                   FORM SB-2
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------

                         AMERICA'S SHOPPING MALL, INC.

                 (NAME OF SMALL BUSINESS ISSUER IN ITS CHARTER)

<TABLE>
<S>                                       <C>                                       <C>
                 NEVADA                                     5961                                   13-4045313
    (STATE OR OTHER JURISDICTION OF             (PRIMARY STANDARD INDUSTRIAL                    (I.R.S. EMPLOYER
     INCORPORATION OR ORGANIZATION)             CLASSIFICATION CODE NUMBER)                  IDENTIFICATION NUMBER)
</TABLE>

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<TABLE>
<S>                                                             <C>
                       10 HENRY STREET                                                 10 HENRY STREET
                 TETERBORO, NEW JERSEY 07608                                     TETERBORO, NEW JERSEY 07608
                       (201) 462-0970                                      (ADDRESS OF PRINCIPAL PLACE OF BUSINESS
(ADDRESS AND TELEPHONE NUMBER OF PRINCIPAL EXECUTIVE OFFICES)              OR INTENDED PRINCIPAL PLACE OF BUSINESS)
</TABLE>

                           ------------------------

                                                        With a copy to:
         IRWIN SCHNEIDMILL                              ROBERT W. VIETS
          10 HENRY STREET                         EMMET, MARVIN & MARTIN, LLP
    TETERBORO, NEW JERSEY 07608                           120 BROADWAY
          (201) 462-0970                            NEW YORK, NEW YORK 10286
                                                        (212) 238-3000

           (NAME, ADDRESS AND TELEPHONE NUMBER OF AGENT FOR SERVICE)

     APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:  From time
to time after the effective date of this registration statement.

     If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. / /

     If this Form is a post-effective amendment filed pursuant to
Rule 462(c) under the Securities Act, check the following box and list the
Securities Act registration statement number of the earlier effective
registration statement for the same offering. / /

     If this Form is a post-effective amendment filed pursuant to
Rule 462(d) under the Securities Act, check the following box and list the
Securities Act registration statement number of the earlier effective
registration statement for the same offering. / /

     If delivery of the prospectus is expected to be made pursuant to Rule 434,
check the following box. / /

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box. /x/
                            ------------------------

                        CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
                                                                           PROPOSED
                                                        NUMBER OF       MAXIMUM OFFERING       PROPOSED
                TITLE OF EACH CLASS                     UNITS TO           PRICE PER       MAXIMUM AGGREGATE       AMOUNT OF
          OF SECURITIES TO BE REGISTERED             BE REGISTERED          UNIT(1)        OFFERING PRICE(1)    REGISTRATION FEE
<S>                                                  <C>                <C>                <C>                  <C>
Common Stock, par value $0.001 per share...........      2,320,948(2)      $ 1.01            $ 2,344,157          $   618.86
Common Stock, par value $0.001 per share...........      1,200,000(3)      $ 3.50(4)         $ 4,200,000          $ 1,108.80
Common Stock, par value $0.001 per share...........      1,000,000(5)      $ 4.50(6)         $ 4,500,000          $ 1,188.00
Common Stock, par value $0.001 per share...........        636,362(7)      $ 5.50(4)         $ 3,499,991          $   924.00
Totals.............................................      5,157,310                           $14,544,148          $ 3,839.66
</TABLE>

(1) Estimated solely for the purpose of calculating the registration fee.

(2) Shares of common stock issued and outstanding.

(3) Issuable upon conversion of 10,000 shares of Series A senior convertible
    preferred stock.

(4) Based on the conversion price per share.

(5) Issuable upon exercise of 1,000,000 warrants.

(6) Based on the exercise price per share.

(7) Issuable upon conversion of $3,500,000 principal amount of convertible
    debentures.
                            ------------------------

     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
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<PAGE>

The information in this prospectus is not complete and may be changed. We may
not sell these securities until the registration statement filed with the
Securities and Exchange Commission is effective. This prospectus is not an offer
to sell these securities and it is not soliciting an offer to buy these
securities in any state where the offer or sale is not permitted.

                 SUBJECT TO COMPLETION, DATED DECEMBER 10, 1999

PROSPECTUS

                                5,157,310 SHARES

                         AMERICA'S SHOPPING MALL, INC.

                                  COMMON STOCK

                            ------------------------

     5,157,310 shares of our common stock may be offered by certain of our
shareholders. Of these shares, 2,320,948 shares are currently outstanding and
2,836,362 shares are reserved for issuance upon exercise of warrants or upon
conversion of certain convertible securities held by these shareholders. We will
not receive any proceeds from the sale of the shares by these selling
shareholders. We may, however, receive up to $4,500,000 in the event all the
warrants held by a shareholder are exercised.

     We have applied to have our shares approved for listing on the OTC Bulletin
Board with the symbol "AMMA."

                            ------------------------

     The selling shareholders have not advised us of their specific plans for
the distribution of their shares covered by this prospectus. We anticipate that
the selling shareholders may sell their shares from time to time primarily in
transactions (which may include block transactions) in the over-the-counter
market at the market price then prevailing. However, the selling shareholders
may also make sales in negotiated transactions or otherwise.

     INVESTING IN OUR SHARES INVOLVES RISKS. CONSIDER CAREFULLY THE "RISK
FACTORS" BEGINNING ON PAGE 3.

                            ------------------------

     NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE
ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL
OFFENSE.

                            ------------------------

                    PROSPECTUS DATED                 , 1999.

<PAGE>


                               TABLE OF CONTENTS

<TABLE>
<S>                                                                                      <C>
Prospectus Summary....................................................................      1
Risk Factors..........................................................................      3
Use of Proceeds.......................................................................      7
Dividend Policy.......................................................................      7
Market for Common Stock...............................................................      8
Summary Financial Data................................................................      9
Management's Discussion and Analysis..................................................     10
Business..............................................................................     13
Management............................................................................     21
Indemnification of Directors and Officers.............................................     22
Executive Compensation................................................................     24
Security Ownership of Certain Beneficial Owners and Management........................     24
Certain Relationships and Related Transactions........................................     27
Description of Capital Stock..........................................................     28
Plan of Distribution..................................................................     31
Selling Shareholders..................................................................     32
Legal Matters.........................................................................     36
Experts...............................................................................     36
Where You Can Find Additional Information.............................................     36
Index to Financial Statements.........................................................    F-1
</TABLE>

     Please read this prospectus carefully. It describes our business, products,
services and finances. We have prepared this prospectus so that you will have
the information necessary to make an investment decision.

     You should only rely on the information contained in this prospectus. We
have not authorized anyone to provide you with information different from that
contained in this prospectus. The selling shareholders are offering to sell, and
seeking offers to buy, their shares of common stock only in jurisdictions where
offers and sales are permitted. The information contained in this prospectus is
accurate only as of the date of the prospectus, regardless of the time of
delivery of this prospectus or of any sale of common stock. Neither the delivery
of this prospectus nor any sales made hereunder shall, under any circumstances,
create any implication that there has been no change in the affairs of America's
Shopping Mall, Inc. since the date hereof.

     We intend to furnish shareholders with annual reports containing financial
statements audited by an independent public accounting firm and quarterly
reports containing unaudited financial information for the first three quarters
of each year.
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     America's Shopping Mall internet address is www.americasshoppingmall.com.
Information contained on this website is not part of this prospectus.

     The terms "America's Shopping Mall," "we," "our," and "us" refer to
America's Shopping Mall, Inc. and its subsidiaries unless the context suggests
otherwise. The term "you" refers to a prospective investor. The term fiscal 1999
and similar terms refers to our fiscal year ending on April 30 of that year.
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     The Deerskin and Joan Cook names and logos are trademarks of America's
Shopping Mall, Inc.

     Unless this prospectus states otherwise, all information concerning our
common stock reflects a 30-to-one reverse split in July 1999.

<PAGE>

                               PROSPECTUS SUMMARY

     This summary highlights selected information from this document. For a more
complete description of the offering and America's Shopping Mall, you should
carefully read this entire document, including the "Risk Factors" and the
financial statements.

                            AMERICA'S SHOPPING MALL

     We are primarily a specialty catalog and online retailer and direct
marketer of men's and women's leather clothing, footwear and accessories,
household goods, jewelry and gift items and specialty office products. We also
conduct a specialty advertising and promotional products business. We sell goods
through three distinct print and internet catalogs.

     Two of our catalogs have been in business for decades. Our Deerskin catalog
operation has been supplying fine leather goods and apparel since 1944. Joan
Cook, our gifts, jewelry and houseware catalog was founded in 1956. Our third
catalog, Remarkable Office Products, was founded in 1982 as a supplier of
specialized office products featuring time management and organizational tools.
All three of these catalogs now have an on-line store on the internet.

     Our three internet catalog stores can be found at our "virtual" shopping
mall, www.americasshoppingmall.com. This web site links together the three
catalog web sites in a single convenient location in order to expand our
customers' options and enhance their convenience of purchasing.

     Our principal executive offices are located at 10 Henry Street, Teterboro,
New Jersey 07608. Our telephone number there is (201) 462-0970.

                                  THE OFFERING

     Various of our shareholders may offer for sale up to 5,157,310 shares of
our common stock which either have been previously issued or are issuable upon
the exercise of warrants or upon conversion of convertible debentures or
convertible preferred stock also previously issued by us. The selling
shareholders may sell all or part of their shares pursuant to this prospectus.
Because these shares will be sold by our shareholders, we will not receive any
proceeds from the sale of the shares. We may, however, receive up to $4,500,000
in the event all the warrants held by a shareholder are exercised. For more
information on the selling shareholders, please refer to "Selling Shareholders"
on page 28 and "Plan of Distribution" on page 31.

             FORWARD-LOOKING STATEMENTS MAY PROVE TO BE INACCURATE

     We have made forward-looking statements in this document. These
forward-looking statements include statements regarding new products or services
we may introduce in the future, statements about our business strategy and
plans, statements about the adequacy of our working capital and other financial
resources and other statements that are not of a historical nature. When we use
words such as "plans," "intends," "believes," "expects," "seek," "anticipates"
or similar expressions, we are making forward-looking statements. You should
note that forward-looking statements rely on a number of assumptions concerning
future events and are subject to a number of uncertainties and other factors,
many of which are outside of our control, that could cause actual results to
differ materially from the statements. These factors include those discussed
under the caption "Risk Factors" and "Management's Discussion and Analysis" in
this prospectus. We disclaim any intention or obligation to update or revise any
forward-looking statements whether as a result of new information, future events
or otherwise.

                                       1
<PAGE>

                            SUMMARY FINANCIAL INFORMATION

<TABLE>
<CAPTION>
                                                                      YEAR ENDED APRIL 30,
                                                              ------------------------------------
                                                                   HISTORICAL           PRO FORMA     THREE MONTHS
                                                              ---------------------    -----------       ENDED
                                                                1998        1999          1999        JULY 31, 1999
                                                              --------    ---------    -----------    -------------
<S>                                                           <C>         <C>          <C>            <C>
STATEMENT OF OPERATIONS DATA:
Total revenue..............................................   $     --    $      --    $12,050,155     $ 1,457,849
                                                              --------    ---------    -----------     -----------
Net loss...................................................   $ (7,714)   $(118,040)   $(2,018,452)    $  (648,758)
                                                              --------    ---------    -----------     -----------
                                                              --------    ---------    -----------     -----------
Net loss per share.........................................   $   (.01)   $    (.14)   $      (.87)    $      (.29)
                                                              --------    ---------    -----------     -----------
                                                              --------    ---------    -----------     -----------
Weighted average number of common stock
  outstanding..............................................    822,573      836,751      2,320,906       2,230,327
</TABLE>

<TABLE>
<CAPTION>
                                                                           APRIL 30,
                                                              ------------------------------------
                                                                   HISTORICAL           PRO FORMA
                                                              ---------------------    -----------     JULY 31,
                                                                1998        1999          1999           1999
                                                              --------    ---------    -----------    ----------
<S>                                                           <C>         <C>          <C>            <C>
BALANCE SHEET DATA:
Total assets...............................................         --    $ 206,509    $ 9,422,476    $9,629,969
Total stockholders' equity.................................         --      149,487      2,902,407     2,351,668
</TABLE>

                                       2

<PAGE>

                                  RISK FACTORS

     Before purchasing our common stock, you should carefully consider the
following risk factors and the other information contained in this prospectus.

RISKS RELATED TO OPERATIONAL MATTERS

WE HAVE JUST ACQUIRED FOUR BUSINESSES AND HAVE LITTLE COMBINED OPERATING
HISTORY.

     Our predecessor company, Advanced Medical Sciences, Inc. was formed over
ten years ago. Between 1995 and May 1999, it had been dormant and had not
conducted business or generated revenues. We have since acquired three operating
catalog businesses and an advertising specialty company. These businesses have
been managed by us only since May 1999 and had been operating as separate
entities under other management before that time. There can be no assurance that
we will be able to successfully integrate the operations of these businesses or
institute the necessary company-wide systems and procedures to successfully
integrate and manage the combined enterprise on a profitable basis. Our
management group has been assembled only recently, and there can be no assurance
that it will be able to effectively manage the combined company or effectively
implement our growth strategy. The combined historical financial results of
America's Shopping Mall and its subsidiaries included in this prospectus cover
periods before the subsidiaries were brought under America's Shopping Mall's
control and management and, therefore, may not be indicative of our future
financial or operating results. Our inability to successfully integrate our
recent acquisitions will have a material adverse effect on our business,
financial condition and results of operations.

WE ARE IN THE PROCESS OF CONSOLIDATING OUR FOUR BUSINESSES AND EXPECT TO INCUR
GREATER THAN NORMAL OPERATING EXPENSES DURING THE NEXT THREE FISCAL QUARTERS AND
MAY EXPERIENCE UNFORESEEN DIFFICULTIES.

     We have recently acquired three catalog businesses and an advertising
specialty concern and are in the process of moving and consolidating our various
facilities and personnel. We expect that this process will continue through the
next three fiscal quarters. In the process of moving and consolidating our
facilities, we expect to incur greater than normal operating costs and expenses.
Furthermore, we may experience unforeseen difficulties in integrating our
services, products or personnel. Our consolidation efforts may also cause a
disruption in our ongoing business, distract our management and other personnel
and make it difficult to maintain our standards, controls and procedures.

WE RELY ON KEY PERSONNEL.

     We depend upon the efforts of our officers and other key personnel. The
loss of certain of our key employees, particularly our Chief Executive Officer,
Irwin Schneidmill, could have a material adverse effect on us. Although we have
entered into an employment agreement with him, we cannot assure you that we will
be able to retain him or our other key employees in the future. Furthermore, we
expect that we will need to employ additional executives and key employees in
order to successfully implement our business plan. Our success will depend on
our ability to retain key employees, employ additional capable executives and
implement an effective management structure.

WE HAVE A HISTORY OF NET LOSSES AND MAY NOT BECOME PROFITABLE.

     We have incurred a net loss from operations of $629,580 for the three
months ended July 31, 1999 and a net loss from operations of $2,018,452 for the
year ended April 30, 1999 (on a pro forma basis). We can not assure you that we
will achieve or sustain profitability. If we cannot achieve operating
profitability we may not be able to meet our debt service or working capital
requirements, which would have a material adverse effect on our ability to
continue in business.

ANY FACTORS NEGATIVELY AFFECTING OUR BUSINESS DURING OUR THIRD FISCAL QUARTER IN
ANY YEAR, INCLUDING UNFAVORABLE ECONOMIC CONDITIONS, COULD HAVE A MATERIAL
ADVERSE EFFECT ON OUR FINANCIAL CONDITION AND RESULTS OF OPERATIONS AND MAY
CAUSE CONSIDERABLE FLUCTUATIONS IN OUR STOCK PRICE.

     The market value of our common stock will likely vary significantly in
response to changes in our quarterly results of operations. We have experienced,
and expect to continue to experience, substantial seasonal fluctuations in our
sales and operating results. This seasonality is typical of many catalog-based
specialty retailers, as well as of many other retailers of consumer goods, but
may be more pronounced in our case due to our product mix. Due to the importance
of the fall selling season, which includes Thanksgiving and

                                       3
<PAGE>

Christmas, the third quarter of our fiscal year (November through January) has
historically contributed, and is expected to continue to contribute, a majority
of our operating income and net income for the entire fiscal year. We expect
this pattern to continue during the current fiscal year and anticipate that in
subsequent years the first two months of our third fiscal quarter will continue
to contribute disproportionately to our operating results. Our quarterly results
of operations may also fluctuate significantly as a result of a variety of other
factors, including shifts in the timing of holidays and changes in our product
mix.

BECAUSE OF OUR PRODUCT LINES, OUR BUSINESS IS MORE SEASONAL THAN MOST CATALOG
AND INTERNET RETAILERS.

     Our Deerskin catalog, which accounts for approximately three-quarters of
our revenues, specializes in leather apparel, particularly leather coats,
jackets, gloves and hats. These items are sold principally during the fall and
early winter. Furthermore, our Remarkable Products catalog specializes in
calendars and planners intended for businesses, governmental units and
educational institutions. These items tend to sell mainly toward the end of the
calendar year and in early summer before the beginning of governmental fiscal
years and the beginning of the school year. The highly seasonal nature of our
products, coupled with the seasonal nature of the catalog retail industry,
creates a larger than usual seasonal effect on our quarterly results of sales
and earnings.

OUR BUSINESS COULD BE HURT BY OUR DEPENDENCE ON FOREIGN-SOURCED MERCHANDISE.

     We import most of the products in our Deerskin catalog from manufacturers
and suppliers in China, India and, to a lesser extent, South America. Changes in
governments, changes in U.S. and foreign laws and regulations, and political
instability may cause disruption of trade from the countries in which our
suppliers are located. Such disruptions could adversely affect our sales and
financial performance. Risks involved in buying products manufactured abroad
include increases in customs duties and changes in the interpretation of
regulations by the United States Customs Service. Dependence on foreign
suppliers also subjects us to other risks such as foreign exchange risks, import
controls and trade barriers (including the unilateral imposition of import
quotas), loss of most-favored-nation trading status by supplier countries,
restrictions on the transfer of funds, negative publicity from certain work or
trade practices and economic uncertainties.

WE MAY BE UNABLE TO OBTAIN THE CAPITAL REQUIRED FOR FUTURE GROWTH.

     Our business is capital intensive and will require a substantial infusion
of additional capital if we are to achieve growth. We will require additional
capital to finance acquisition opportunities and develop new products and
services. Future investments, acquisitions or other transactions may require
additional debt or equity financing. Adequate funds may not be available when
needed, in necessary amounts, or on terms acceptable to us. Insufficient funds
may require us to delay, scale back or eliminate some or all of our product or
market development plans and could have an adverse effect on our future
performance.

WE FACE SUBSTANTIAL COMPETITION IN OUR JOAN COOK AND REMARKABLE PRODUCTS CATALOG
AND INTERNET RETAIL BUSINESSES. MANY OF OUR COMPETITORS ARE LARGER AND HAVE MORE
RESOURCES THAN WE HAVE. WE MAY NOT BE ABLE TO COMPETE SUCCESSFULLY WITH EXISTING
OR FUTURE COMPETITORS.

     The markets for much of our merchandise are highly competitive, and the
recent national growth in mail order and internet sales has encouraged the entry
of many new competitors as well as increased competition from established
companies. Our Joan Cook and Remarkable Products catalog businesses currently
have numerous significant competitors and all of our businesses may face new
competition from new entrants or existing competitors who focus on market
segments currently served by us. These competitors include large retail stores,
including some with catalog operations, other catalog and direct marketing
companies and internet retailers. Increased competition could result in pricing
pressures, increased marketing expenditures and loss of market share and could
have a material adverse effect on our results of operations.

FLUCTUATIONS IN COSTS OF PAPER AND POSTAGE MAY HAVE A MATERIAL EFFECT ON OUR
OPERATING COSTS.

     Paper and postage are significant components of our operating costs. Paper
stock represents the largest element of the cost of printed merchandise catalogs
and paper packaging products, such as shipping cartons, constitute a significant
element of distribution expense. Paper prices historically have been
volatile-they increased dramatically in 1995, declined in 1996 and 1997 and have
remained steady throughout 1998 and 1999. Future paper price increases could
have a material adverse effect

                                       4
<PAGE>

on our results of operations. Postage for catalog mailings also is a significant
element of our operating expense. Postage rates have increased periodically in
recent years and can be expected to increase in the future. Although we
generally have been able to pass on increases in shipping costs to our
customers, there can be no assurance competitive pressures will permit us to
continue to do so and that future increases will not adversely impact our
operating margins.

THE RATE OF MERCHANDISE RETURNS WILL HAVE A MATERIAL EFFECT ON OUR RESULTS OF
OPERATIONS.

     As part of our customer service commitment, we maintain conditional
merchandise return policies for goods purchased from each of our three catalogs.
Fluctuations in merchandise returns particularly affect the results of
operations for the Deerskin and Joan Cook catalogs. All products purchased from
the Deerskin catalog may be returned at any time within one year of the date of
shipment, as long as they are unused and unaltered, for replacement or exchange
or for a full refund (excluding shipping and handling charges). Merchandise
purchased from the Joan Cook catalog, except personalized items, may be returned
within 60 days of the date of shipment for a full refund (excluding shipping and
handling charges). Although personalized items from the Joan Cook catalog cannot
be returned, we exchange items damaged in shipping. We have established an
allowance for merchandise returns based on historical return rates. There can be
no assurance that our merchandise returns will not exceed our reserves. Any
significant increase in our merchandise return rate could have a material
adverse effect on our results of operations.

THE NATURE OF OUR BUSINESSES REQUIRES A RELATIVELY HIGH LEVEL OF FIXED COSTS.

     Operation and maintenance of our call center, distribution center and
management information systems involve substantial fixed costs. Catalog mailings
entail substantial paper, printing, postage, merchandise acquisition and human
resource costs, including costs associated with catalog development and
inventory purchases, virtually all of which are incurred prior to the mailing of
the catalog. If net sales from catalog mailings are substantially below
expectations, our results of operations may be adversely effected.

WE DEPEND ON THIRD-PARTY SHIPPERS TO DELIVER OUR PRODUCTS IN A TIMELY MANNER.

     Our product distribution relies instead on third-party delivery services,
primarily the United States Postal Service and to a much lesser extent Federal
Express and United Parcel Service. Strikes and other interruptions may delay the
timely delivery of customer orders, and customers may refuse to purchase our
products or demand refunds for merchandise ordered because of our inability to
deliver goods promptly.

RISKS RELATED TO OUR CAPITAL STRUCTURE AND THE OTC BULLETIN BOARD

THE SALE OF A LARGE AMOUNT OF OUR COMMON STOCK IN THE OPEN MARKET COULD CAUSE
THE MARKET PRICE OF OUR COMMON STOCK TO DROP SIGNIFICANTLY, EVEN IF OUR BUSINESS
IS DOING WELL.

All our outstanding common stock is free of restrictions on transfer or sale and
may be sold at any time. Another 2,836,362 shares not yet issued will be freely
tradable immediately upon issuance. The shares that are not yet issued but which
will be freely tradable immediately upon issuance represent an increase in our
presently outstanding common stock of approximately 122%. The market price of
our common stock could drop significantly if the holders of all our freely
tradable shares sell them or are perceived by the market as intending to sell
them. The 2,836,362 shares not yet issued includes 1,200,000 shares issuable
upon conversion of 10,000 shares of Series A Senior Convertible Preferred Stock,
1,000,000 shares issuable upon exercise of 1,000,000 warrants and 636,362 shares
issuable upon conversion of $3,500,000 principal amount of convertible
debentures. See "Selling Shareholders" on page 28.

OUR COMMON STOCK IS TRADED IN AN ILLIQUID MARKET. IN THE PAST IT HAS
EXPERIENCED, AND WE EXPECT IT TO CONTINUE TO EXPERIENCE, SIGNIFICANT PRICE AND
VOLUME VOLATILITY WHICH SUBSTANTIALLY INCREASES THE RISK OF LOSS TO PERSONS
OWNING OUR COMMON STOCK.

     Our common stock is traded in the over-the-counter market and our stock
prices are reported on the OTC Bulletin Board. Trading in issues quoted on the
OTC Bulletin Board frequently is sporadic and the volume of shares traded often
is light. Because of the limited trading market for our common stock, and
because of the possible price volatility, you may not be able to sell your
shares of common stock when you desire to do so. The inability to sell your
shares in a rapidly declining market may substantially increase your risk of
loss.

                                       5
<PAGE>

WE ARE NOT REQUIRED TO MEET OR MAINTAIN ANY LISTING STANDARDS FOR OUR COMMON
STOCK TO BE QUOTED ON THE OTC BULLETIN BOARD.

     The OTC Bulletin Board is separate and distinct from The Nasdaq Stock
Market. Although the OTC Bulletin Board is a regulated quotation service
operated by The Nasdaq Stock Market that displays real-time quotes, last sale
prices, and volume information in over-the-counter equity securities like our
common stock, we are not required to meet or maintain any qualitative or
quantitative standards for quotations in our common stock to be included on the
OTC Bulletin Board. Our common stock does not meet the minimum listing standards
for listing on The Nasdaq Stock Market or any national securities exchange.

OUR MANAGEMENT AND A FEW SHAREHOLDERS OWN OR CONTROL LARGE PERCENTAGES OF OUR
VOTING STOCK.

     Our current chief executive officer owns approximately 22% of our
outstanding common stock and several other shareholders of America's Shopping
Mall own or have voting control over a substantial majority of our outstanding
shares of common stock. Accordingly, these individuals have the ability to
control the election of our directors. This concentration of ownership may also
have the effect of delaying, deterring or preventing a change in control. See
"Security Ownership of Certain Beneficial Owners and Management" on page 21.

RISKS RELATED TO TECHNOLOGY MATTERS

SYSTEM FAILURES, DELAYS AND CAPACITY RESTRAINTS COULD ADVERSELY AFFECT OUR
OPERATIONAL AND FINANCIAL PERFORMANCE AND CAUSE OUR STOCK PRICE TO DECLINE.

     Our business depends on the efficient and uninterrupted operation of our
computer and communications systems. Our principal computer center and
communications systems are located at our operations headquarters in Carson
City, Nevada Any systems interruptions that cause malfunctions or result in
slower response times could result in losses of data and customer orders.
Interruptions could result from natural disasters as well as power loss,
telecommunications failure and similar events. We do not presently have a formal
disaster recovery plan and our insurance may not be sufficient to cover losses
from these events. In addition, we rely on our existing management information
systems for operating and monitoring all major aspects of our business,
including sales, warehousing, distribution, purchasing, inventory control,
merchandise planning and replenishment, as well as various financial functions.
Any failure by us to upgrade such systems or unexpected difficulties encountered
with such systems as our business expands, or in general any disruption in these
systems, could adversely affect our results of operations and financial
performance.

FAILURE OF OUR COMPUTER SYSTEMS TO RECOGNIZE THE YEAR 2000 COULD DISRUPT THE
OPERATION OF OUR BUSINESS AND TECHNICAL SYSTEMS.

     Many existing computer programs and systems use only two digits to identify
year. These programs and systems were designed and developed without considering
the impact of the upcoming change in the century. If not corrected, these
computer applications could fail or create erroneous results by, at or beyond
the year 2000. We use internally developed software in our order fulfillment and
shipment system and software, computer technology and other services provided by
third-party vendors, some of which may fail due to the year 2000 problem. In
reasonably likely worst-case scenarios:

     o we could experience disruptions to our operations, including an inability
       of our customers to reach our call center to make purchases and our
       inability to process customer orders and ship products;

     o failures of computer systems could disable one or more of our web sites;
       and

     o we could experience increased expenses associated with stabilization of
       operations after critical systems failure and implementation of remedial
       measures.

     Our operations also depend on the performance of software and systems used
by our vendors and service providers. We cannot assure you that our vendors and
service providers have or will have operating software and systems that are year
2000 compliant. Year 2000-related failures in the software or systems of our
vendors or third-party service providers could interrupt our operations or
require us to incur significant unexpected expenses. In addition, disruptions
caused by year 2000 problems could affect internet usage generally.

OUR USE OF CERTAIN INTERNET PROCESSES AND TECHNOLOGIES MAY SUBJECT US TO CLAIMS
FOR ROYALTIES OR SUITS FOR PATENT INFRINGEMENT.

     Our internet web site is designed to permit customers to select products
from all three of our on line stores and purchase and pay for their selections
in a single transaction. At least one other internet retailer employing a
similar selection and

                                       6
<PAGE>

payment system has been sued by a person claiming a patent for the method of
simplifying the online shopping process by allowing consumers to use a universal
shopping cart to buy products on line. We do not know whether our internet
shopping system is sufficiently similar to the one employed by the other
internet retailer to fall under the claim of the patent involved in the
litigation, and we have not received any communications or claims from the
patent holder. Nevertheless, many persons are now asserting intellectual
property rights in various internet commerce processes and technologies. We
cannot assure you that we will not be subjected to claims for royalties or
litigation alleging patent infringement as a result of the operation of our
internet web site and on line stores. Any such claims or litigation may
materially increase our costs of doing business or require us to eliminate or
modify certain features of our internet shopping mall.

RISKS RELATED TO REGULATORY MATTERS

WE MAY ENCOUNTER REGULATORY COSTS OR CONFLICTS IN OUR ATTEMPT TO PROMOTE ON LINE
SALES, WHICH COULD ADVERSELY AFFECT OUR ABILITY TO EXPAND THIS BUSINESS.

     Few laws or regulations are currently directly applicable to certain
activities on the internet. However, because of the internet's popularity and
growth, new laws and regulations are being adopted or under consideration by
state, local and foreign governments relating to various aspects of internet
commerce. Such government regulations may impose additional burdens on our
business and the business of other internet retailers. They may also impede the
growth in internet commerce and decrease the demand for our products and
services via the internet. It is difficult to predict the cumulative effect on
internet commerce of these disparate legislative and regulatory initiatives;
however excessively restrictive or conflicting laws and regulations could
increase our costs of doing on line business and have the effect of impeding or
stifling the growth of our internet sales.

OTHER GOVERNMENTAL REGULATIONS ALSO AFFECT US.

     Our direct mail operations are subject to regulation by the U.S. Postal
Service, the Federal Trade Commission and various state, local and private
consumer protection and other regulatory authorities. In general, these
regulations govern the manner in which orders may be solicited, the form and
content of advertisements, information which must be provided to prospective
customers, the time within which orders must be filled, obligations to customers
if orders are not shipped within a specified period of time and the time within
which refunds must be paid if the ordered merchandise is unavailable or
returned. To date, such regulation has not had a material adverse effect on our
business, financial condition or results of operations. However, there can be no
assurance that any future regulatory requirements or actions will not have a
material adverse effect on our business, financial condition or results of
operations.

                                USE OF PROCEEDS

     We will not receive any proceeds from the sale of shares of our common
stock by our shareholders. We may, however, receive up to $4,500,000 in the
event that all the warrants held by a shareholder are exercised. Should the
warrant holder exercise its warrants, we expect to use those proceeds for
working capital, to retire outstanding debt or to and make complementary
business acquisitions.

                                DIVIDEND POLICY

     We have never declared or paid any cash dividends on our common stock. We
intend to retain any earnings for use in the operation and expansion of our
business and, therefore, do not anticipate paying any cash dividends in the
foreseeable future. We have outstanding preferred stock that requires us to
declare and pay dividends of approximately $84,000 every quarter. The holders of
our outstanding preferred stock are entitled to receive all accrued unpaid
dividends before we can pay any dividends on our common stock. In addition to
the terms of our outstanding preferred stock, it is anticipated that the terms
of future debt and/or equity financings may further restrict the payment of cash
dividends. Therefore, the payment of any cash dividends on our common stock is
highly unlikely.

                                       7

<PAGE>

                            MARKET FOR COMMON STOCK

     The following table lists the high and low closing bid and asked prices for
our common stock for the periods indicated, as reported by the National
Quotation Bureau LLC. Such quotations reflect inter-dealer prices, without
retail mark-up, mark-down or commissions and may not necessarily represent
actual transactions.

     The market price information given below is presented to comply with SEC
disclosure requirements. However, quotations for periods before May 1999 reflect
limited and sporadic trading in the stock of our predecessor company during a
period when it was dormant and had no operating business or revenues. Stock
price quotations published for dates following the acquisitions of our new
businesses in May 1999 and the subsequent reincorporation and reverse stock
split described in this prospectus have appeared without the benefit of any
publicly available information concerning America's Shopping Mall. Consequently,
the prices shown in the following table are not a meaningful record of the past
market value of our common stock or a reliable indication of prices to be
expected in the future.

     The quotations given in the table are composites which give effect to the
following events:

     o For periods up to July 16, 1999, the quotations relate to the common
       stock of our predecessor, Advanced Medical Sciences, which was listed on
       the OTC Bulletin Board operated by NASDAQ under the trading symbol
       "AMDS."

     o Effective July 19, 1999, the trading symbol of our common stock was
       changed to "AMMA" due to the merger of Advanced Medical Sciences into
       America's Shopping Mall. The merger resulted in each shareholder of
       Advanced Medical Sciences receiving one one-thirtieth (1/30) of a share
       of America's Shopping Mall common stock for every one share of Advanced
       Medical Sciences common stock held by the shareholder on the date of the
       merger. All quotations for periods before July 16, 1999, have been
       adjusted to reflect this 30-to-one reverse split.

     o On August 3, 1999, our common stock was delisted from the OTC Bulletin
       Board. Quotations for the period from August 2, 1999 through October 29,
       1999 have appeared in the "pink sheets" published by the National
       Quotation Bureau.

     We expect that after the date of this prospectus our common stock will
again be quoted on the OTC Bulletin Board under the trading symbol "AMMA."

<TABLE>
<CAPTION>
                                                                              CLOSING BID         CLOSING ASKED
                                                                           -----------------    -----------------
PERIOD                                                                      HIGH       LOW       HIGH       LOW
- ------------------------------------------------------------------------   -------    ------    -------    ------
<S>                                                                        <C>        <C>       <C>        <C>
Fiscal Year Ended April 30, 1998:
  First Quarter.........................................................   $2.40      $1.875    $3.75      $3.30
  Second Quarter........................................................    1.875      1.875     3.30       2.25
  Third Quarter.........................................................    1.875      1.875     2.40       2.25
  Fourth Quarter........................................................    1.875      1.875     2.40       2.40
Fiscal Year Ended April 30, 1999:
  First Quarter.........................................................    1.50       1.20      1.80       1.50
  Second Quarter........................................................    1.20       1.20      1.80       1.80
  Third Quarter.........................................................    1.20       1.20      1.80       1.80
  Fourth Quarter........................................................    6.90       1.20      8.40       1.80
Fiscal Year Ending April 30, 2000:
  May 3, 1999--July 16, 1999............................................    6.5625     3.750     6.5625     5.10
  July 19, 1999--July 30, 1999..........................................    5.00       3.625     6.00       5.375
  August 2, 1999--October 29, 1999......................................    5.00       4.00      7.00       5.00
</TABLE>

                                       8
<PAGE>

     At November 29, 1999, there were approximately 96 holders of record of our
common stock. Based on information furnished by brokers and other nominees, we
estimate that there are approximately 59 additional beneficial owners of our
common stock.

                         SUMMARY FINANCIAL INFORMATION

     The following table presents, for the periods and dates indicated, summary
historical and pro forma financial data and other data of America's Shopping
Mall. The pro forma statement of operations and balance sheet for the year ended
April 30, 1999 gives effect to the acquisition of Creadis Promotions, Inc.
Dynamic Products Corp. and Subsidiary and the Deerskin and Joan Cook catalog
businesses (all of which were consummated in May 1999) as if they had been
consolidated at May 1, 1998.

     The pro forma adjustments also give effect to the purchase by Pioneer
Ventures Associates Limited Partnership of 10,000 preferred shares of America's
Shopping Mall for $4,200,000.

     This information should be read in conjunction with "Management's
Discussion and Analysis" the Pro Forma Unaudited Condensed Financial Statements
and the notes thereto, and the other financial statements and notes thereto
included elsewhere herein.

     The pro forma data set forth below is not necessarily indicative of what
the actual results of operations or balance sheet would have been had the
transactions occurred at the dates referred to above, nor do they purport to
indicate the results of future operations.

<TABLE>
<CAPTION>
                                                                    YEAR ENDED APRIL 30,
                                                            ------------------------------------       THREE
                                                                                                       MONTHS
                                                                 HISTORICAL           PRO FORMA        ENDED
                                                            ---------------------    -----------      JULY 31,
                                                              1998        1999          1999            1999
                                                            --------    ---------    -----------     ----------
<S>                                                         <C>         <C>          <C>             <C>
STATEMENT OF OPERATIONS DATA:
Total revenue............................................   $     --    $      --    $12,050,155     $1,457,849
Cost of merchandise sold.................................         --           --      4,811,660        491,191
                                                            --------    ---------    -----------     ----------
Selling, general and administrative expenses.............     (7,714)    (118,040)     8,706,217      1,534,950
Operating loss...........................................     (7,714)    (118,040)    (1,467,722)      (568,292)
Interest expense.........................................         --           --        550,730        167,705
Net loss before other income.............................     (7,714)    (118,040)    (2,018,452)      (735,997)
Other income, net........................................         --           --             --         87,239
                                                            --------    ---------    -----------     ----------
Net loss.................................................   $ (7,714)   $(118,040)   $(2,018,452)    $ (648,758)
                                                            --------    ---------    -----------     ----------
                                                            --------    ---------    -----------     ----------
Net loss per share.......................................   $   (.01)   $    (.14)   $      (.87)    $     (.29)
                                                            --------    ---------    -----------     ----------
                                                            --------    ---------    -----------     ----------
Weighted average number of common stock outstanding......    822,573      836,751      2,320,906      2,230,327
</TABLE>

<TABLE>
<CAPTION>
                                                                          APRIL 30,
                                                             ------------------------------------
                                                                  HISTORICAL           PRO FORMA
                                                             ---------------------    -----------     JULY 31,
                                                               1998        1999          1999           1999
                                                             --------    ---------    -----------     ---------
<S>                                                          <C>         <C>          <C>             <C>
BALANCE SHEET DATA:
Cash and cash equivalents.................................      --              --    $ 1,590,223     $  35,454
Working capital...........................................      --       $  92,978      3,382,929     2,941,567
Total assets..............................................      --         206,509      9,422,476     9,629,969
Short-term borrowings.....................................      --              --        450,690       448,621
Total long-term debt, including current maturities........      --              --      5,619,598     5,616,955
Total stockholders' equity................................      --         149,487      2,902,407     2,351,668
</TABLE>

                                       9

<PAGE>

                      MANAGEMENT'S DISCUSSION AND ANALYSIS

     The following discussion should be read in conjunction with the financial
information included elsewhere in this prospectus. It contains forward-looking
statements that involve numerous assumptions and uncertainties and may be
affected unforeseen and events, including changes in business and economic
conditions. Our actual results may differ materially from the results
contemplated in this discussion as a result of many factors, including those
discussed below and elsewhere in this prospectus.

BACKGROUND

     America's Shopping Mall has been in business in its present form only since
May 1999. We are the successor by merger to Advanced Medical Sciences, Inc. At
one time, Advanced Medical Sciences was engaged in the health care and
pharmaceutical business. During 1995 and 1996, it abandoned its health care and
pharmaceutical business and effectively ceased operations. Between 1996 and
April 1999, Advanced Medical Sciences remained dormant.

     In May 1999, with $4,200,000 of financing that we raised by selling 10,000
shares of our Series A Senior Preferred Stock to a venture capital fund, we
purchased the assets related to the Deerskin and Joan Cook catalog businesses
and Creadis Promotions, Inc. The next month, in June 1999, we purchased the
Remarkable Products catalog business. In connection with those purchases we also
issued or assumed $5,500,000 of debt securities maturing in 2003 and 2004.

     Finally, in July 1999, Advanced Medical Sciences changed its name and its
state of incorporation by merging itself into America's Shopping Mall. We are
the combined company that resulted from the merger.

PLAN OF OPERATION

     We plan to make a number of significant changes in the acquired businesses
during the remainder of this fiscal year and the following fiscal year that will
have a material effect on our operations and financial results. Several of these
changes are already in the process of being implemented:

     o We intend to achieve cost savings by consolidating our acquired
       businesses and eliminating uneconomic operations. In March 2000, we will
       consolidate our executive and administrative offices, our merchandising,
       purchasing and catalog production operations, as well as the Creadis
       Promotions advertising specialty business in new leased offices in Upper
       Saddle River, Jersey. Those operations are conducted, at present, from
       two separate facilities in Teterboro, New Jersey and Monsey, New York. We
       also intend to bring together under one roof our order entry, data
       processing, warehousing and distribution operations, and close the
       facilities in Carson City, Nevada and Monsey, New York that we currently
       use for those purposes. We are in the process of closing our close-out
       store in Danvers, Massachusetts. See "Business--Property" below. We
       expect that this consolidation eventually will produce substantial cost
       savings by eliminating duplication of overhead expenses, personnel costs
       and other inefficiencies that currently result from operating from
       separate locations.

     o We are attempting to reduce the seasonality of our business and the
       disproportionate contribution to revenues of our third fiscal quarter by
       adding products to our catalogs that have less seasonal appeal. We
       recently added a line of perfumes and colognes to both our Joan Cook and
       Deerskin catalogs and are adding non-leather apparel to our Deerskin
       catalog, such as short sleeve shirts and khaki pants.

     o We are working to improve our marketing efforts by updating the look of
       our catalogs with new models and improved photographs, and by refreshing
       the graphic design of the catalogs and rewriting product descriptions and
       other copy. At the same time we are increasing the circulation of our
       catalogs by making wider mailings to present and former customers and
       purchasing mailing lists. We have increased the number of Joan Cook
       catalogs mailed during recent months by approximately 30% over the same
       period last year.

     o We will try to direct more commerce to our America's Shopping Mall
       internet web site. We shortly will add a store for our Creadis Promotions
       business and a close-out store for excess inventory to

                                       10
<PAGE>

       replace our Danvers, Massachusetts store. We also are investigating the
       feasibility of generating fee income by adding storefronts operated by
       unaffiliated catalog merchants to the America's Shopping Mall site.

ANALYSIS OF FINANCIAL CONDITION

     We have included audited financial statements of the businesses acquired
earlier this year in this prospectus. The unaudited pro forma information
included in Summary Financial Information and elsewhere in this prospectus gives
effect to those acquisitions as if they had occurred as of the beginning of our
last fiscal year. However, the pro forma financial statements do not necessarily
indicate what the combined results of those businesses would have been under our
management, nor are they indicative of the results to be expected in the future.
The financial statements reflect the financial condition and results of
operations of those businesses when each of them was operating as a separate
entity under different management. In view of our limited operating history as a
combined company, we believe that a comparison of our first quarter operating
results to our pro forma results for the preceding fiscal year should not be
relied on as an indication of future performance. Also, we believe that any
attempt to extrapolate financial results for this fiscal year from the results
for the first quarter would be highly misleading. Not only are we making major
changes to the operation that are not reflected in the first quarter's results,
but, as explained under "Risk Factors," our business is very seasonal, with most
of our revenues being generated during our third fiscal quarter. Even though we
are operating businesses that have been established for some time, our prospects
must be considered in light of the risks, expenses and difficulties encountered
by companies in their early stage of development, particularly companies in new
and rapidly evolving markets such as online commerce.

     Total Revenues.  Total revenues consist of sales of products and services,
net of allowances for product returns and refunds. We recognize revenues when
products are shipped. Our future revenues will depend on many factors,
including:

     o Our success in attracting new customers and retaining old customers
       through our catalogs and web sites;

     o The frequency of customer purchases;

     o The quantity and mix of products that our customers purchase;

     o The prices we charge for our products; and

     o The level of customer returns and refunds that we experience. Returns and
       refunds during the fiscal year ended April 30, 1999 were approximately
       18% of gross sales from the Deerskin catalog and approximately 9% of
       sales from the Joan Cook catalog.

     Cost of Merchandise Sold.  Cost of merchandise sold consists primarily of
the costs of merchandise sold to customers. We value our inventories at the
lower of cost (determined on a first-in, first-out basis) or market. The cost of
merchandise sold was approximately 39.9% of our net sales in the fiscal year
ended April 30, 1999 (on a pro forma basis) and approximately 33.7% of our net
sales during the first quarter of this fiscal year. We expect the cost of
merchandise sold as a percentage of net sales to remain relatively constant in
the future. We may, however, as a result of competitive pressures be obliged to
alter our pricing structures and policies. These changes could negatively affect
gross margins. Our gross margins will fluctuate based on many factors,
including:

     o The prices charged by our suppliers for our products, including the
       extent of purchase volume discounts we are able to obtain from them;

     o Our pricing strategy for various categories of products and our catalog
       lines in general; and

     o The mix of products purchased by our customers from our various catalogs.

     Selling, General and Administrative Expenses.  Selling, general and
administrative expenses consist of advertising and promotional expenditures,
including catalog design, production and mailing expenses, customer service,
distribution expenses, including order processing and fulfillment charges, net
shipping costs, equipment and supplies, payroll and related expenses for
employees engaged in these activities as well as for

                                       11
<PAGE>

executive and administrative personnel and rental and related expenses for the
facilities in which we conduct our business. We expect to achieve savings in
personnel and overhead expenses as a result of the consolidation of our
operations and the elimination of redundant job functions. However, any cost
savings that we may achieve during the next three to four fiscal quarters from
consolidating our operations will be offset by: 1) the costs associated with
leasing new office and warehouse space and purchasing and leasing new furniture,
fixtures and equipment; 2) the costs of moving records, furniture, equipment,
inventory and personnel to the new facilities; and 3) continuing rental expenses
associated with closed facilities. The total costs of moving and consolidating
our facilities are expected to be in excess of $500,000.

     Interest Expense.  Interest expense consists principally of interest on
$2,000,000 of 8% subordinated debentures that we assumed, and $3,500,000 of 8%
convertible debentures that we issued, in connection the acquisitions of our new
businesses. Interest expense may be reduced in future years if the holder of our
convertible debentures elects to convert all or a portion of them into our
common stock.

     Net Loss.  We incurred a net loss of $2,018,452 on a pro forma basis for
our fiscal year ended April 30, 1999 and a net loss of $735,997 (before other
income) on our operations for the three months ended July 31, 1999. We expect
that we will continue to experience losses for the foreseeable future. The costs
of the planned relocations of our operations will negatively affect our earnings
during the next three to four fiscal quarters. Also, amortization of good will
and other intangibles and increased interest and preferred dividend expenses
resulting from our recent acquisitions will affect our ability to achieve
profitability.

LIQUIDITY AND CAPITAL RESOURCES

     Our businesses currently are generating sufficient cash flow to sustain our
business at the present level for at the least the next fiscal year. We expect
to be able to finance the costs of our consolidation and relocation from cash
and marketable securities on hand and from available cash flow from operations.
At some point, however, we expect to require additional outside financing to
expand our current business or acquire additional businesses.

YEAR 2000 COMPLIANCE

     We use computer technology and other services internally developed and
provided by third-party vendors that may fail due to the failure of computer
applications to properly recognize and process dates commencing in the year
2000. For example, we employ internally developed software, which includes
software for use in order processing and fulfillment, including credit card
processing and distribution functions, accounting and database systems. We
depend on the financial institutions that process our customers' credit card
payments for most of our revenues, and we depend on third parties that host our
web servers. We also depend on telecommunications vendors to maintain our
telephone systems and to transfer order information and other data from our
Nevada call center to our Monsey, New York warehouse and distribution facility,
and we depend on the U.S. Postal Service and third-party carriers to deliver
products to our customers.

     We are in the process of reviewing the year 2000 compliance of the
software, computer technology and other services on which we rely. Based on our
assessment to date, be believe that our internally developed software is year
2000 compliant. This review and assessment has been conducted with our internal
management information systems specialists and the marginal costs have not been
material.

     Our ability to assess the reliability of the systems operated by third
parties is based solely on generally available news reports, information in
trade publications and informal inquiries to vendors and service providers.
Based on these sources, we believe that the operators of the most important
services are reviewing and taking action to address and correct issues relating
to year 2000 compliance, but it is not possible to predict whether these efforts
will be successful in reducing or eliminating the potential negative impact of
year 2000 issues.

     We have not developed a contingency plan to address situations that may
result if we or our vendors or service providers are unable to achieve year 2000
compliance. Any failure of our material systems, our vendors' material systems
or the internet to be year 2000 compliant could have negative consequences for
our business. See "Risk Factors--Risks Related to Technology Matters."

                                       12
<PAGE>

                                    BUSINESS

GENERAL

     We are primarily a specialty catalog and online retailer and direct
marketer of men's and women's leather apparel and small leather goods, household
goods, jewelry and gift items and specialty office products. We also conduct a
specialty advertising and promotional products business.

     We sell consumer and business products at retail through three distinct
print and internet catalogs:

     o The "Deerskin" catalog, founded in 1944 as Deerskin Trading Post, sells
       men's and women's leather outerwear, footwear, other leather apparel and
       leather accessories.

     o The "Joan Cook" catalog has sold a wide assortment of houseware, jewelry
       and gift items since 1956.

     o The "Remarkable Products" catalog since 1982 has sold specialized office
       products featuring a full line of erasable time management and
       organizational planners.

     We also operate an advertising specialty and promotional products business
under the trade name "Creadis Promotions." It furnishes marketing and
promotional campaign consulting services, provides supplies for sales meetings
and conventions, and designs and sells business promotional gifts, premiums and
give-aways.

BACKGROUND AND RECENT ACQUISITIONS

     America's Shopping Mall has been in business in its present form only since
May 1999. We are the successor by merger to the business formerly conducted by
Advanced Medical Sciences, Inc., a Virginia corporation formed more than ten
years ago. At one time, Advanced Medical Sciences was engaged in the health care
and pharmaceutical business. However, during 1995 and 1996, it abandoned its
health care and pharmaceutical business and effectively ceased operations.
Between 1996 and April 1999, Advanced Medical Sciences remained dormant while
its management investigated potential acquisitions of new businesses.

     By May 1999, Advanced Medical Sciences' management had completed its
acquisition plan. It incorporated a new subsidiary named America's Shopping
Mall, Inc. in the State of Nevada. On May 21, 1999 Advanced Medical Sciences
obtained $4,200,000 in venture capital financing by causing America's Shopping
Mall to issue 10,000 shares of Series A Senior Convertible Preferred Stock and
warrants to purchase 1,000,000 shares of its common stock to Pioneer Ventures
Associates Limited Partnership. On the same day that it obtained this financing,
America's Shopping Mall purchased the assets related to the Deerskin and Joan
Cook catalog businesses, including the inventory, pre-paid advertising, pre-paid
expenses, fixed assets, accounts receivable, security deposits, material
agreements, customer lists, catalog production materials, computer software,
intellectual property rights, and unshipped orders, books of account and
records, from Deerskin Trading Post, Inc. a subsidiary of Initio, Inc.

     At the same time that it acquired the Joan Cook and Deerskin businesses,
America's Shopping Mall purchased all of the outstanding stock of Creadis
Promotions, Inc. from Irwin Schneidmill and Kathleen N. Patten. Mr. Schneidmill
was the chief executive officer and a director of Advanced Medical Sciences (the
same offices that he holds in America's Shopping Mall). Mrs. Patten was a
substantial holder of stock in Advanced Medical Sciences and continues to be the
beneficial owner, together with her husband, of over 42% of the outstanding
common stock of the present company.

     The next month, in June 1999, America's Shopping Mall purchased all of the
issued and outstanding common stock of Dynamic Products Corp. from its
shareholders. Dynamic, through a wholly-owned subsidiary, Remarkable Office
Products, Inc., operated the Remarkable Products catalog business. Dynamic
Products Corp. and Remarkable Office Products, Inc. were subsequently merged
into our subsidiary, The Remarkable Group, Inc. Irwin Schneidmill, Kathleen
Patten, and various other members of the Patten family, were the largest
shareholders of Dynamic and received additional shares of common stock of
Advanced Medical Sciences in connection with that acquisition.

     Finally, in July 1999, Advanced Medical Sciences changed its name and its
state of incorporation by merging itself into America's Shopping Mall, Inc. We
are the surviving company that resulted from the merger.

                                       13
<PAGE>

     See "Certain Relationships and Related Transactions" and the Notes to
Financial Statements of America's Shopping Mall, Inc. for additional information
concerning these acqusitions. Information concerning the present share ownership
of certain persons who participated in these transactions can be found under
"Security Ownership of Certain Beneficial Owners and Management" below.

CATALOGS AND PRODUCTS

     We currently operate three distinct catalog sales operations. Two of these
catalogs have individual consumers as their target customers. The third catalog
is directed at business customers, municipalities and other governmental units,
and educational institutions.

  Leather Products:

     Our Deerskin catalog is distinctive in its focus on leather apparel and
small leather goods. Through this catalog we sell a wide selection of men's and
women's leather coats, jackets, suits, shirts, pants, hats, gloves and other
clothing items, as well as leather shoes, boots and slippers. Deerskin catalog
offerings also include leather handbags, business bags, belts, wallets and other
leather accessory items, and range in price from as low as $9 to as much as
$1,195. Most of these items are manufactured to our designs and specifications.

  Household Goods, Gifts and Novelties:

     The Joan Cook catalog offers a wide variety of inexpensive to moderately
priced products including bed, bath and kitchen products, home furnishings,
health and beauty products, seasonal merchandise, electronics, houseware,
jewelry, novelties, apparel and accessories, most of which are priced under
$100.

  Specialized Office Products:

     Our Remarkable Products catalog is directed to businesses, municipalities
and other governmental units, and educational institutions, and offers
specialized office products, including large desk and erasable laminated wall
planning calendars, dry erase boards and wall maps, workplace posters on
motivational topics, health topics (smoke-free and drug-free), legal topics
(sexual harassment, labor law, etc.), and safety topics, employee training books
and first aid kits.

     Return policies for goods purchased from our three catalogs vary. All
products purchased from the Deerskin catalog may be returned at any time within
one year of the date of shipment, as long as they are unused and unaltered, for
replacement or exchange, or for a full refund of the price (excluding shipping
and handling charges). Merchandise purchased from the Joan Cook catalog, except
personalized items, may be returned within 60 days of the date of shipment for a
full refund (excluding shipping and handling charges). Although personalized
items from the Joan Cook catalog cannot be returned, we exchange items damaged
in shipping. All Remarkable Products merchandise is sold under a 30-day "no
questions asked" money-back guarantee. We refund the full price (excluding
shipping and handling charges) of any merchandise purchased from the Remarkable
Products catalog and returned within 30 days of shipment.

     Returns of merchandise and refunds have represented a significant
percentage of Deerskin and Joan Cook catalog sales. Returns and refunds during
the fiscal year ended April 30, 1999 were approximately 18% of sales from the
Deerskin catalog and approximately 9% of sales from the Joan Cook catalog.
Returns and refunds generally represent an insignificant percentage of sales
from the Remarkable Products catalog.

INTERNET SALES

     In September 1999 we launched our new combined America's Shopping Mall
internet web site at the URL address "www.americasshoppingmall.com." This site
is undergoing further development, but is fully functional. Our new site, like a
conventional shopping mall, is a location where each of our catalogs maintains a
"storefront"--a home page with an icon representing each of our catalogs that
the viewer can click to navigate to a separate web site for that catalog.

     The Deerskin web site was launched in September 1998, the Joan Cook web
site in January 1999, and the Remarkable web site in September 1999,
respectively. Each of these web sites permits customers to view and order all of
the items in each of our print catalogs. Customers can select products from any
or all of the three catalog web sites and combine them in a single order for
purchase, without having to re-enter address and credit card information at each
catalog web site.

                                       14
<PAGE>

These electronic stores provide us with a lower-cost way to offer customers with
internet access detailed product information and the convenience of on line
purchasing.

     We operate the America's Shopping Mall, the Joan Cook and the Remarkable
Products web sites with our in-house staff. The Deerskin web site is operated
for us by an unaffiliated specialty direct marketer under a site development and
hosting agreement.

     To date, sales of products through our web mall stores have not been
significant. Nevertheless, while we believe that printed catalogs and print
advertisements will continue to remain an important means of marketing our
various product lines, we expect that internet sales will become increasingly
important in future years.

     Our internet strategy is to provide one convenient location where customers
can shop electronically for a wide range of products. By bringing our separate
catalog operations together and providing the convenience of one-stop shopping,
we attempt to encourage impulse buying and translate sales from one catalog into
additional sales from our affiliated catalogs. To that end, we plan to add more
"storefronts" to the America's Shopping Mall web site as we acquire or develop
additional mail order catalog or other related businesses. We shortly will add a
store for our Creadis Promotions business and a close-out store for excess
inventory. We also are investigating the feasibility of generating fee income by
adding storefronts operated by unaffiliated catalog merchants to the America's
Shopping Mall site.

MARKETING

     We employ multiple marketing approaches to reach existing and prospective
customers, including catalogs, internet advertising and print media advertising.

     We believe our ability to segment, test and analyze mailing lists, and to
select appropriate recipients for a particular mailing, are a significant factor
in our business. In general, we seek to mail catalogs only to those segments of
our mailing lists, and at times and frequencies, that are expected to maximize
sales responses. We maintain proprietary customer data bases for our catalogs
which are used for catalog mailing lists and for statistical modeling purposes.
We employ special computer programs to search the mailing lists for each of our
catalogs for prospects for our other catalogs based on various statistical
criteria. In addition, we rent lists from and exchange lists with other direct
marketers in an attempt to gain new customers.

     Our catalogs are produced by an in-house art department in our Teterboro,
New Jersey facility. Each catalog contains full-color photographs and detailed
product descriptions. Sample products are photographed in our studios, and
graphic artists then use Macintosh desktop publishing equipment to edit images,
insert textual copy, and prepare catalog and media layouts and individual
mailing pieces. Independent photographers and models are engaged on a contract
basis as needed. The in-house preparation of most portions of the catalog and
other advertising material expedites the production process, providing for
greater flexibility and creativity in catalog production. It allows for
last-minute changes in pricing and format and results in significant cost
savings.

     After completion of the design, transparencies, mechanicals and electronic
data are sent out to a commercial printer for production of the catalogs. A
mailing list service provider takes our proprietary data bases, as well as any
rented mailing lists, and merges the lists, purges duplicate names and
addresses, and produces a mailing list on magnetic tape for each edition of a
particular catalog. The mailing list tapes are delivered to the catalog printer,
which ink jets addresses on the catalogs and the included order form and
delivers the catalogs, palletized and sorted by zip code according to bulk mail
regulations, to the U.S. Postal Service for mailing.

     We vary the quantity of our catalogs mailed based on the selling season and
the anticipated response rates. In fiscal 1999, we produced three different
editions of our Deerskin catalog and made 11 mailings totaling approximately 3.9
million catalogs. Each Deerskin catalog consists of between 56 and 84 pages and
offers between 378 and 478 items. In fiscal 1999, we produced four editions of
our Joan Cook catalog, and made 12 mailings totaling approximately 2.5 million
catalogs. These Joan Cook catalogs consisted of between 52 and 60 pages and each
catalog offered between 277 and 318 items.

     In recent periods, we have not produced complete catalogs for Remarkable
Products, but have relied on smaller specialized fliers mailed to existing and
prospective customers. In April or May we make a mailing featuring July to June
reusable

                                       15
<PAGE>

calendars which are used by academic professionals, school districts and
municipalities. In September, October and November, we make solo mailings which
feature Remarkable Products' main reusable January to December calendars. Solo
mailings for law posters are event-driven and are made in response to changes in
laws and regulations affecting employers. To make these solo mailings
distinctive, they are packaged to look like a bank check, making the consumer
more likely to open the mailing. During fiscal 1999, we mailed approximately
492,000 seasonal mailing pieces for Remarkable Products in six separate
mailings.

PRODUCTION AND DISTRIBUTION COSTS

     We expend significant amounts on paper, ink, printing and postage to
produce and distribute our catalogs. We also use substantial amounts of packing
supplies and corrugated paper for boxes in which we ship our products. The price
of paper and ink depends on supply and demand in the marketplace and can be
subject to material increases or decreases within a relatively short period of
time. In recent years, the U.S. Postal Service has increased its rates for both
catalogs and packages. The latest rate increase, in January 1999, averaged
approximately 3%. We do not anticipate a postal rate increase during the
remainder of our current fiscal year, but we can give no assurance that postal
rates will not continue to increase in the future.

     Our catalog production and mailing costs in the fiscal year ended April 30,
1999 on a pro forma basis totaled approximately $3,772,000. While we cannot
estimate the magnitude of future paper and postage increases or decreases, such
changes may have a material effect on our future earnings.

ORDER FULFILLMENT AND SHIPMENT

     Customer orders from our catalogs are received and processed at our
facility in Carson City, Nevada. Data processing and most customer service
operations are also conducted at this location. We offer nationwide toll-free
telephone numbers for customers to use in placing orders from our catalogs.
Calls are received by trained order entry representatives who utilize on-line
terminals to enter customer orders into a computerized order processing system.
The order entry representatives also may use their terminals to access
information about products, pricing and promotions in order to provide better
service and answer customer questions. We employ approximately eight people on a
permanent basis in the call center and may employ up to 30 people during the
peak order season. Mail orders are opened by other employees, compared to
payments, and, together with facsimile and internet orders, are entered into the
computer system. All credit card charges are pre-authorized prior to shipping
the order. Credit authorization is obtained automatically via electronic
communications links during order processing.

     After data entry and credit authorization or payment verification, orders
are transmitted electronically to our warehouses for fulfillment. Distribution
and warehousing activities for our Deerskin and Joan Cook catalogs are conducted
in the same facility in Carson City, Nevada where our order entry and data
processing operations are located. Orders from our Remarkable Products catalog
are batch processed and transmitted daily by an electronic data link to our
facility in Monsey, New York. We plan to consolidate our warehousing, receiving
and shipping and order fulfillment operations under one roof in the near future.
See "Management's Discussion and Analysis" above and "Property" below.

     Orders are filled at packing stations where a packer chooses the
merchandise corresponding to the customer order displayed on a computer terminal
or a printed packing slip. The packer uses a bar code scanner which scans the
information on a picking ticket attached to the piece of merchandise into the
computer system. The computer compares the information on the picking tickets to
the customer order to ensure that the merchandise being packed to fulfill the
order is correct and complete. Once the computer verifies that an order is
correct and complete, the merchandise is packed with a bar coded shipping label
attached. The package is then delivered by a conveyor to a shipping station
where the information on the shipping label is scanned to verify that the order
is valid and has not been previously shipped, and to record the method of
shipment and create the shipping manifest. While most orders are shipped via the
U.S. Postal Service, we also offer express service to customers for an
additional fee. Most orders of in-stock merchandise are shipped within one
business day after receipt.

                                       16
<PAGE>

PURCHASING

     Deerskin catalog products are obtained principally from numerous foreign
suppliers and manufacturers. Many of the items are manufactured for us in
accordance with our designs and specifications and are exclusive to the Deerskin
catalog. In excess of 90% of the imported merchandise sold through the Deerskin
catalog is manufactured in the Peoples Republic of China and India. Other items
are purchased from suppliers in Pakistan, Korea, Colombia and Chile. No one
manufacturer is material to our operations. Numerous other manufacturers of
leather goods in these countries and elsewhere are available. There is only a
minimal risk that we would not be able to obtain an alternate source of supply
if the manufacturer of any of our Deerskin products were to experience a
prolonged work stoppage or economic difficulties. However, because of our use of
foreign suppliers, we are subject to the risks of doing business abroad,
including changes in United States trade n policies, economic events and changes
in the value of the U.S. dollar relative to foreign currencies. Our foreign
exchange risk, however, is mitigated by the fact that the price of leather, the
principal cost component of our Deerskin products, typically is set in U.S.
dollars throughout the world. To date, the recent Asian economic downturn has
not materially affected our ability to acquire products in that region.

     Products offered in our Joan Cook catalogs are manufactured by hundreds of
manufacturers. Unlike the Deerskin catalog products, less than 10% of the
merchandise sold through the Joan Cook catalogs is purchased outside the United
States. No one supplier accounted for more than 10% of our purchases for the
Joan Cook catalog during the fiscal year ended April 30, 1999. We believe ample
alternate sources of supply exist, should any present supplier relationship be
disrupted for any reason.

     The main products in our Remarkable Products catalog, the various reusable
calendars and our federal law posters, are manufactured specifically for us. Our
in-house art department does the layout and graphics for each calendar or
poster. We then order the appropriate paper from an independent paper vendor,
and the paper and camera ready art work produced by our graphic designers are
sent to one of two printing firms that we employ. Once the artwork is printed on
the paper, the printed sheets are sent to a laminator which applies a plastic
coating and creates the finished product. There are many vendors of the
materials and services required to produce our reusable calendars and poster
products throughout the country. We believe we could easily replace any of our
current vendors and that the loss of any of them would not cause a serious
interruption of our business or have a material adverse effect on it. Other
products which we sell through the Remarkable Products catalog, such as the
markers, erasers and cleaning fluids for the reusable calendars are purchased
from a variety of vendors, none of which are individually significant. There are
adequate alternative sources of supply for most, if not all, of our Remarkable
Products catalog items.

     Our inventory management strategy is designed to maintain inventory levels
that provide optimum in-stock positions while maximizing inventory turnover
rates and minimizing the amount of unsold merchandise at the end of each season.
We manage inventory levels by monitoring sales and fashion and product trends,
making purchasing adjustments as necessary, and by promotional sales.

MERCHANDISE LIQUIDATION

     We have operated a close-out store to dispose of excess inventory from our
catalog operations in Danvers, Massachusetts. This store, however, will be
closed by the end of 1999. See "Property" below. We plan to replace this store
with an internet close-out store on our web site.

ADVERTISING SPECIALTY AND PROMOTIONAL PRODUCTS

     Our Creadis Promotions subsidiary conducts an advertising specialty and
promotional products business. Creadis provides marketing consulting and
promotional campaign recommendations, as well as product proposals and supplies
for sales meetings and conventions, sales incentives and awards, business and
promotional gifts, and other types of business programs and activities. In
addition, it provides design services, including layouts, text, photography and
printing for leaflets, mailings, packaging, point of purchase displays and
business cards and stationery. Creadis also provides order fulfillment and
warehousing services from our warehouse facility in Monsey, New York, for
clients who purchase promotional products from it. To date, Creadis Promotions
has derived approximately 65% of its business from the pharmaceutical industry.

     Design work for Creadis Promotions is performed primarily by the same
in-house graphic

                                       17
<PAGE>

artist staff that we employ for our catalog design and production, but we also
employ independent graphic designers on a contract basis as required. The
promotional products, gifts and supplies furnished by Creadis to customers
generally are purchased from importers and distributors of such products to fill
specific client orders. The variety of promotional products supplied by Creadis
and the relatively small number of items required to fill each order makes it
uneconomical for Creadis to carry products in inventory. The types of products
and supplies furnished by Creadis to its customers are available from numerous
suppliers.

TRADEMARKS, ETC.

     We own federally registered trademarks for "Deerskin" and "Joan Cook." We
believe that these trademarks have significant value because of their market
recognition as a result of many years of use and the significant quantity of
catalogs circulated. We also own other intellectual property rights such as
copyrights and service marks on designs of our products, none of which
individually is material to our business.

SEASONALITY

     Our business is seasonal. Historically, a substantial portion of the
revenues and net income of our catalog businesses have been realized during the
period September through February. Revenues and net income have been
substantially lower during the period March through August. Although seasonality
is a general pattern associated with mail order businesses, our seasonality is
considerably greater than the industry norm due to the nature of our Deerskin
leather products line which sells principally during the fall and early winter.
Further discussion of the effect of seasonality on revenues and income is
contained in "Risk Factors" and "Management's Discussion and Analysis."

GOVERNMENT REGULATION

     The direct response business is subject to the Mail and Telephone Order
Merchandise Rule and 1996 Telemarketing Sales Rule and related regulations
promulgated by the Federal Trade Commission and comparable regulation by state
agencies. In addition, U.S. and foreign laws regulate certain users of customer
information and the development and sale of mailing lists. We believe we are in
compliance with all rules and regulations governing our marketing practices and
have implemented programs and systems to assure ongoing compliance. However, new
restrictions may arise in this area that could have an adverse effect on our
business.

     Due to the increasing popularity and use of the internet and other
commercial online services, it is possible that additional laws and regulations
may be adopted with respect to electronic commerce. These laws may cover issues
such as user privacy, pricing, content, copyrights, distribution and
characteristics and quality of products and services. The applicability to the
internet and other commercial online services of existing laws in various
jurisdictions governing issues such as property ownership, sales and other
taxes, libel and personal privacy is uncertain and may take years to resolve.
Any new legislation or regulation, or the application of existing laws and
regulations to the internet, could have the effect of decreasing the growth of
electronic commerce or increasing our cost of doing business on the internet.

     At present, we collect state sales tax only on sales of products to
residents of New Jersey, New York, Massachusetts and Nevada. Various states have
tried to require direct marketers to collect state sales taxes on the sale of
products shipped to their residents. In 1992, the United States Supreme Court
reaffirmed its 1967 decision in National Bellas Hess v. Department of Revenue,
which held that it is unconstitutional for a state to impose sales tax
collection obligations on an out-of-state mail order company whose only contacts
with the state are the distribution of catalogs and other advertising materials
through the mail and subsequent delivery of purchased goods by parcel post and
interstate common carriers. It is possible, however, that legislation may be
passed to overturn the Court's decision. It currently is uncertain whether
internet sales activities will be subject to state sales tax. The imposition of
new state sales tax collection obligations would increase our administrative
expenses and might decrease our ability to compete effectively on the basis of
price.

                                       18
<PAGE>

PROPERTY

     Our business is conducted in the following facilities:

<TABLE>
<CAPTION>
LOCATION                                                            USE
- ----------------------------------  --------------------------------------------------------------------
<S>                                 <C>
Carson City, Nevada                 Order entry, data processing, distribution and warehousing;
                                    administrative offices
Teterboro, New Jersey               Principal executive and administrative offices, merchandising,
                                    purchasing and catalog production
Danvers, Massachusetts              Retail close-out store
Monsey, New York                    Administrative offices, distribution and warehousing
</TABLE>

     In Carson City, Nevada, we lease an approximately 81,000 square foot
building and the adjacent parking lot. Annual rent for this property is $336,000
and we are also responsible for all structural repairs, utilities and any real
estate taxes due on the property. The lease expires on April 30, 2000. This
facility is primarily used for order entry and data processing for all three of
our catalog businesses and distribution and warehousing for the Deerskin and
Joan Cook catalog businesses.

     We have assumed a lease to occupy 6,300 square feet of a building located
in Teterboro, New Jersey, where we currently maintain our principal executive
and administrative offices and our merchandising, purchasing and catalog
production departments. Annual rent, excluding utilities, repairs and future
increases in taxes is $57,000. This lease expires on March 14, 2004.

     In Danvers, Massachusetts we lease a 24,000 square foot building which has
been used as a retail close-out store for our catalog merchandise. Annual rent
for this property is $12,600, plus real estate taxes. The lease expires on
April 30, 2000, and we do not intend to renew it. We intend to close this store
by the end of 1999 and have begun selling its fixtures and liquidating the
remaining inventory.

     Administrative offices, distribution and warehouse facilities for the
Remarkable Products catalog are located in Monsey, New York, in a 10,000 square
foot leased building. A lease covering 5,200 square feet of the space expires
March 31, 2000; another lease covering 2,400 square feet of space expires on
June 30, 2000; and the lease covering the remaining 2,400 square feet expires on
December 30, 2002. The combined annual rent, excluding utilities, repairs and
taxes is $62,920.

     In September 1999, we executed two leases covering 10,343 square feet of
office space in a building located in Upper Saddle River, New Jersey. We plan to
move and consolidate our Teterboro, New Jersey and Monsey, New York facilities
in this building, commencing in March 2000. Once our relocation is complete, our
corporate headquarters, principal executive and administrative offices, and our
merchandising, purchasing and catalog production operations for the Deerskin,
Joan Cook and Remarkable Products catalogs, as well as our Creadis Promotions
business, will all be located in the same facility. The initial term of the
leases is five years, with an option to renew for an additional five years, and
commences on February 1, 2000. The annualized rent for the facility $195,054
plus a maximum additional amount of $20,676 per year for electric service. We
are also required to pay our proportional share for real estate taxes and
various other expenses.

     We are attempting to obtain releases from our obligations under the
Teterboro, New Jersey and Monsey, New York leases once we relocate the
operations housed in those facilities. However, we may be required to pay the
full rent until the expiration of the leases or else make substantial payments
to the landlords to terminate the leases earlier. These rental payments,
combined with the rents on our new facilities, are expected to have an adverse
impact on our earnings during the remainder of this fiscal year and the effect
of our increased rental costs may continue into our next fiscal year.

     In addition to consolidating our administrative and merchandising
operations in New Jersey, we also plan to move and consolidate our order entry,
data processing, warehousing and distribution facilities for the Deerskin, Joan
Cook and Remarkable Products catalogs and Creadis Promotions business from
Carson City, Nevada and Monsey, New York to a new, single location some time
during our next two to three fiscal quarters. No definitive plans have yet been
made and we are investigating the feasibility of several locations.

                                       19
<PAGE>

     We consider that, in general, our physical properties are well maintained,
in good operating condition, and are suitable and adequate for our present
purposes. We believe that our properties are adequately covered by insurance.

LEGAL PROCEEDINGS

     From time to time we may be a party to routine litigation and proceedings
in the ordinary course of our business. No litigation or other proceedings are
pending or, as far as we know, threatened that would have a material adverse
effect on our business, results of operations or financial condition.

EMPLOYEES

     As of November 30, 1999, we employed approximately 40 people on a full-time
basis. We also employ up to 47 additional people on a part-time or seasonal
basis to meet unusual and seasonal increases in our business. None of our
employees are covered by collective bargaining agreements. We consider our
employee relations to be satisfactory.

                                       20

<PAGE>

                                   MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS

     Our Board of Directors are elected at the annual meeting of the
shareholders and hold office for one year or until their successors are elected
and qualify. The officers serve at the pleasure of the Board of Directors. The
following table sets forth certain information with respect to each of our
directors and executive officers.

<TABLE>
<CAPTION>
NAME                      AGE   POSITION
- -----------------------   ---   -----------------------
<S>                       <C>   <C>
Irwin Schneidmill......   46    Director and Chief
                                  Executive Officer

Dennis J. McNany.......   50    Director and Chief
                                  Financial Officer

Debra Solan............   44    Senior Vice President
                                  of Purchasing and
                                  Merchandising, The
                                  Deerskin Companies,
                                  Inc.

Michael A.
DeVarti ........ ......   34    Vice President, Chief
                                  Information Officer,
                                  The Deerskin
                                  Companies, Inc.

Robert W. Trause.......   57    Director and Secretary

Chase A. Caro..........   41    Director

Richard Truzzolino.....   60    Director

John Ferraro...........   65    Director
</TABLE>

     Irwin Schneidmill was president and a director of Advanced Medical Sciences
from July 29, 1998 until its merger into America's Shopping Mall. Since we were
incorporated, Mr. Schneidmill has served as our chief executive officer and as a
director. Mr. Schneidmill joined Remarkable Office Products, Inc., a New Jersey
corporation and direct-mail catalog retailer which is now owned by America's
Shopping Mall, in October 1995. See "Certain Relationships and Related
Transactions." Prior to joining Remarkable Office Products, Inc.,
Mr. Schneidmill had been the sole stockholder from July 1993 through October
1994 of Irwin Schneidmill, P.C., a public accounting firm. Mr. Schneidmill also
currently serves as president, chief executive officer and a director of
Celestial Ventures Corporation, a reporting company.

     Dennis J. McNany was a director of Advanced Medical Sciences from December
1998 until its merger into America's Shopping Mall. Since we were incorporated,
Mr. McNany has served as our chief financial officer and as a director. From
1992 until joining us, Mr. McNany served as a financial consultant for an
independent venture capitalist and for First Occupational Center of New Jersey,
a large non-profit entity serving the disabled and disadvantaged population.

     Debra Solan is the Senior Vice President of Purchasing and Merchandising
for our wholly-owned subsidiary, The Deerskin Companies, Inc., and has been
working with the Deerskin and Joan Cook catalog businesses since 1977. She is
responsible for overseeing the buying and merchandising activities for the
catalogs. Furthermore, she manages all aspects of the creative process involved
in developing the catalogs. This includes overseeing the artwork, presentation,
printing and production of the catalogs. She is also responsible for developing
the marketing plan and projecting sales for the Deerskin catalog.

     Michael A. DeVarti is the Vice President and Chief Information Officer for
our wholly-owned subsidiary, The Deerskin Companies, Inc. and has been working
for the Deerskin and Joan Cook catalog businesses since 1991. He is responsible
for evaluating, managing, and implementing technology in support of all facets
of the two catalog businesses. He oversees systems designs, programming,
telecommunications, networking, data processing, customer service, internet,
marketing and fulfillment for America's Shopping Mall.

     Robert W. Trause was secretary and a director of Advanced Medical Sciences
since July 29, 1998 until its merger into America's Shopping Mall. Since our
incorporation, Mr. Trause has served as our secretary and as a director.
Mr. Trause is a professional insurance broker and has significant experience in
property and casualty insurance as well as business life insurance and estate
planning. From 1991 through 1997, Mr. Trause was a commercial lines account
executive for Professional Insurance Associates, Inc. and since 1997 has been a
senior commercial account specialist for that firm. Mr. Trause also serves as a
director of Celestial Ventures Corporation, a reporting company.

     Chase A. Caro has been a director of America's Shopping Mall since May
1999. Mr. Caro is an attorney practicing in the areas of corporate law,
commercial and securities litigation and arbitration. From September 1994
through December 1997, Mr. Caro was the managing partner of the law firm Caro &
Graifman, P.C. From January 1998 through the present time he has been the
managing partner of the law firm Caro &

                                       21
<PAGE>
Associates P.C. During the period from August 1998 through February 1999 he also
was a partner in Robinson Brog Leinwand Greene Genovese & Gluck, P.C.

     Richard Truzzolino has been a director of America's Shopping Mall since May
1999. For the last 20 years, Mr. Truzzolino has owned and managed a sandwich
shop and for the last 10 years has also managed a real estate partnership.

     John Ferraro has been a director of America's Shopping Mall since May 21,
1999. Mr. Ferraro also serves as chief executive officer and chairman of the
board of Thermodynetics, Inc. Thermodynetics is engaged in the design,
manufacture and sale of enhanced surface metal tubing and related assemblies
used primarily for heat transfer applications. Mr. Ferraro is also a director of
Pioneer Ventures Management Partners LLC, the general partner of Pioneer
Ventures Associates Limited Partnership, and is the designee of Pioneer Ventures
Associates Limited Partnership on our Board. See "Security Ownership of Certain
Beneficial Owners and Management--Potential Change of Control" below.
Mr. Ferraro also serves as a director of American Interactive Media, Inc. Both
Thermodynetics and American Interactive Media are reporting companies.

COMMITTEES OF THE BOARD OF DIRECTORS

     The Board of Directors has appointed a compensation committee consisting of
Irwin Schneidmill, John Ferraro and Chase Caro. It also has appointed an audit
committee consisting of Irwin Schneidmill, Dennis McNany and Robert Trause. The
compensation and audit committees both will serve until the next annual meeting
of the Board of Directors.

COMPENSATION OF DIRECTORS

     We currently do not have a compensation or expense reimbursement policy for
our directors. Although we have not yet issued any options to purchase shares of
our common stock to any directors, we do anticipate that we may do so in the
future. Grant of such future options will be at the discretion of our Board of
Directors.

INDEMNIFICATION OF DIRECTORS AND OFFICERS

     Subsection 1 of Section 78.751 of the Nevada General Corporation Law
("NGCL") empowers us to indemnify any person who was or is a party or is a party
or is threatened to be made a party to any threatened, pending or completed
action, suit or proceeding, whether civil, criminal, administrative or
investigative (except in an action by or in the right of the corporation) by
reason of the fact that he is or was a director, officer, employee or agent of
America's Shopping Mall. We may indemnify this person against all reasonable
expenses, incurred by him in connection with such action, if he acted in good
faith and in a manner he reasonably believed to be in or not opposed to our best
interests. With respect to any criminal action or proceedings, he must have had
no reasonable cause to believe his conduct was unlawful. The termination of any
action, suit or proceeding by judgment, order, settlement, conviction or upon a
plea of nolo contendere or its equivalent, does not create a presumption that
the person did not act in good faith and in a manner which he reasonably
believed to be in or not opposed to our best interests. With respect to any
criminal action or proceeding, he must have reasonable cause to believe his
action was unlawful.

     Subsection 2 of Section 78.751 empowers us to indemnify any person against
any threatened, pending or completed action or suit by or in the right of the
corporation to procure a judgment in its favor by reason of the fact that he
acted in any of the capacities set forth above. No indemnification may be made
in respect of any claim, issue or matter as to which such person shall have been
adjudged by a court of competent jurisdiction after exhaustion of all appeals
therefrom to be liable to us or for amounts paid in settlement to us unless and
only to the extent that the court in which such action or suit was brought or
other court of competent jurisdiction determines that, in view of all the
circumstances of the case, such person is fairly and reasonably entitled to
indemnity for such expenses as the court deems proper.

     The NGCL also provides that to the extent that a director, officer,
employee or agent of America's Shopping Mall has been successful on the merits
or otherwise in defense of any action, suit or proceeding referred to in
subsections 1 and 2 of Section 78.751, or in the defense of any claim, therein,
he must be indemnified by us against all reasonable expenses, incurred by him in
connection with the defense. Furthermore, any indemnification under
subsection 1 and 2, unless ordered by a court or advanced pursuant to
subsection 5 of Section 78.751 described below, must be made only as authorized
in the specific case upon a determination that indemnification of the person is

                                       22
<PAGE>
proper in the circumstances. The determination must be made by the stockholders,
by a majority vote of a quorum of the board of directors who were not parties to
the act, suit or proceeding, or in specified circumstances, by independent legal
counsel in a written opinion.

     Subsection 5 of Section 78.751 states that the articles of incorporation,
bylaws or an agreement made by us may provide that the expenses of officers and
directors incurred in defending a civil or criminal action, must be paid by
America's Shopping Mall as they are incurred and in advance of the final
disposition of such action, upon receipt of an undertaking by or on behalf of
the director or officer to repay the amount if it is ultimately determined by a
court that he is not entitled to be indemnified by the corporation.

     The indemnification provided for by Section 78.751 of the NGCL is not
exclusive of any other rights to which the indemnified party may be entitled.
The scope of indemnification continues to those who have ceased to hold such
positions, and to their heirs, executors and administrators. If a final
adjudication establishes that an indemnified party's acts or omissions involved
intentional misconduct, fraud or a knowing violation of the law and was material
to the cause of action they cannot be indemnified.

     Our bylaws provide for indemnification of officers, directors and others to
the fullest extent permitted by Nevada law.

     The Employment Agreement dated as of May 1, 1999, between America's
Shopping Mall and Irwin Schneidmill also provides that we shall, to the fullest
extent permitted by the laws of the State of Nevada, defend, indemnify and hold
Mr. Schneidmill harmless from and against any and all judgments, fines, amounts
paid in settlement, reasonable and necessary out of pocket expenses (including
reasonable attorneys' fees), liabilities, damages, costs and claims actually
incurred by or asserted against him. Such indemnifiable expenses may arise out
of, result from or relate to any threatened, pending or completed action, suit
or proceeding made by a party by reason of his being or having been a director
or officer of America's Shopping Mall. Mr. Schneidmill is also indemnified
against any threatened, pending or completed action, suit or proceeding
instituted by or in the right of America's Shopping Mall to procure a judgment
in its favor and to which Mr. Schneidmill is a party.

     All expenses incurred by Mr. Schneidmill which are indemnifiable by us are
to be paid or reimbursed as and when statements therefor are rendered.

     Section 78.752 of the NGCL empowers us to purchase and maintain insurance
on behalf of a director, officer, employee or agent of the corporation against
any liability asserted against him or incurred by him in any such capacity or
arising out of his status as such whether or not the corporation would have the
authority to indemnify him against such liabilities and expenses.

     We have agreed in our employment agreement with Irwin Schneidmill to use
our best efforts to obtain and maintain in full force and effect during the term
of the agreement, directors' and officers' liability insurance policies
providing full and adequate protection to Mr. Schneidmill in his various
capacities. The Board of Directors, however, has no obligation to purchase such
insurance if, in its opinion, coverage is available only on unreasonable terms
that would have a materially adverse effect on our financial condition. To date,
we have not been able to obtain a directors' and officers' liability insurance
policy on terms that we consider reasonable and affordable.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors, officers and controlling persons of
America's Shopping Mall pursuant to the foregoing provisions, or otherwise, we
have been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore, unenforceable.

     In the event that a claim for indemnification against such liabilities
(other than the payment by us of expenses incurred or paid by a director,
officer or controlling person in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities covered by this prospectus, we will, unless in
the opinion of our counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by us is against public policy as expressed in the Securities
Act and will be governed by the final adjudication of the issue.

                                       23
<PAGE>

                             EXECUTIVE COMPENSATION

CASH AND OTHER COMPENSATION

     The table which follows sets forth certain information concerning
compensation paid to, earned by or awarded to Irwin Schneidmill, our chief
executive officer, during the fiscal years ended April 30, 1997, 1998 and 1999.
During this time, Mr. Schneidmill served as chief executive officer of Advanced
Medical Sciences and as president of Remarkable Office Products. All information
presented below is shown on a consolidated basis. In June 1999, we acquired
Remarkable Office Products and in July 1999, Advanced Medical Sciences merged
into America's Shopping Mall.

     No other executive officer's salary and bonus exceeded $100,000 for the
fiscal year ended April 30, 1999.

                              ANNUAL COMPENSATION

<TABLE>
<CAPTION>
                                                                                  FISCAL                OTHER ANNUAL
NAME AND PRINCIPAL POSITION                                                       YEAR       SALARY     COMPENSATION
- -------------------------------------------------------------------------------   ------    --------    ------------
<S>                                                                               <C>       <C>         <C>
Irwin Schneidmill .............................................................    1999     $145,000      $ 60,000
  Chief Executive Officer and President                                            1998      102,000            --
                                                                                   1997      100,500            --
</TABLE>

     No options or stock appreciation rights have been granted or exercised. At
this time, no long-term incentive plans exist, although we do anticipate that we
may consider such a plan in the future. Any such plan will be adopted by the
compensation committee of the Board of Directors and approved by the Board of
Directors as a whole.

EMPLOYMENT CONTRACTS

     Irwin Schneidmill Effective May 1, 1999, Mr. Schneidmill entered into an
employment agreement with America's Shopping Mall. Under his employment
agreement, Mr. Schneidmill will serve as president and chief executive officer
of America's Shopping Mall and each of our direct or indirect subsidiaries.
Furthermore, we shall, during the term of the employment agreement, ensure the
election and retention of Mr. Schneidmill as a director as well.
Mr. Schneidmill is required to devote substantially his full time and energies
during normal business hours to our affairs. Although Mr. Schneidmill may have
outside business interests from which he profits separately, these interests may
not interfere with the performance of his duties or conflict with our interests.
The employment agreement expires April 30, 2004. During the term of the
employment agreement, Mr. Schneidmill is to receive a base salary at the annual
rate of $250,000 plus any additional incentive compensation which shall be paid
at the discretion of the Board of Directors. Mr. Schneidmill may also
participate in any health, disability, profit sharing or insurance plan we adopt
as well as any stock option plan or similar arrangement for the benefit of
senior executive officers. We will also provide exclusive use of an automobile
to Mr. Schneidmill, the cost of the lease or purchase financing of which shall
not exceed $1,000 per month. The employment agreement also contains covenants by
Mr. Schneidmill not to compete with our business. A state court may determine
not to enforce, or partially enforce this covenant.

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth information concerning those persons
(including any "group") who are known by us to be the beneficial owners of more
than five percent of any class of our voting securities. It also shows the
voting securities owned by our directors and executive officers individually,
and by all of our directors and executive officers as a group. Unless otherwise
indicated in the footnotes, each person named below has sole voting power and
investment power over the shares indicated.

     All information is as of November 29, 1999. As of such date, 2,320,948
shares of common stock were issued and outstanding.

                                       24
<PAGE>

<TABLE>
<CAPTION>
                                                                                                 AMOUNT AND
                                                                                                 NATURE OF
                                                                                                 BENEFICIAL    PERCENT
                    NAME AND ADDRESS OF BENEFICIAL OWNER                       TITLE OF CLASS    OWNERSHIP     OF CLASS
- ----------------------------------------------------------------------------   --------------    ----------    --------
<S>                                                                            <C>               <C>           <C>
Pioneer Ventures Associates Limited Partnership ............................   Preferred            10,000       100.0%
651 Day Hill Road, P.O. Box 40                                                  Stock
Windsor, CT 06095

Pioneer Ventures Associates Limited Partnership ............................   Common Stock      3,598,697(1)     79.6%
651 Day Hill Road, P.O. Box 40
Windsor, CT 06095

Deerskin Trading Post, Inc. ................................................   Common Stock        618,181(2)     21.0%
2500 Arrowhead Drive
Carson City, NV 89706

Kathleen N. Patten(3) ......................................................   Common Stock        825,981(4)     35.6%
5 Saddle Hill Road
Far Hills, NJ 07931

John L. Patten(3) ..........................................................   Common Stock        158,289(5)      6.8%
5 Saddle Hill Road
Far Hills, NJ 07931

Irwin Schneidmill ..........................................................   Common Stock        510,000(6)     22.0%
10 Henry Street
Teterboro, NJ 07608

Gordon & Co. ...............................................................   Common Stock        170,000         7.3%
One Gateway Center, Suite 516 West
Newton, MA 02154

Cachro International Holdings Ltd.  ........................................   Common Stock        128,333         5.5%
ATTN: Dianne B. Maynard
Bay & Deveaux Street, 2nd Floor, P.O. Box N-1000
Nassau NP, Bahamas

Dennis McNany ..............................................................   Common Stock         10,000(7)      0.4%
10 Henry Street
Teterboro, NJ 07608

Robert Trause ..............................................................   Common Stock         10,000(7)      0.4%
429 Hackensack Street
Carlstadt, NJ 07072

Richard Truzzolino .........................................................   Common Stock             27          <1%
84 Tanglewood Road
East Hanover, NJ 07936

Chase Caro .................................................................   --                       --          --
300 Mamaroneck Avenue
White Plains, NY 10605

John Ferraro ...............................................................   --                       --(8)       --(8)
651 Day Hill Road, P.O. Box 40
Windsor, CT 06095

Debra Solan ................................................................   Common Stock            667          <1%
10 Henry Street
Teterboro, NJ 07608

All directors and executive officers as a group ............................   Common Stock        530,694        22.9%
</TABLE>
                                                      (Footnotes on next page)
                                       25
<PAGE>

(Footnotes from previous page)
- ------------------
(1) Includes 1,200,000 shares of common stock issuable upon conversion of 10,000
    shares of Series A Senior Convertible Preferred Stock held by Pioneer
    Ventures Associates Limited Partnership and 1,000,000 shares of common stock
    issuable upon the exercise of warrants to purchase common stock held by
    Pioneer. The shares beneficially owned by Pioneer also include a total of
    1,398,697 shares of common stock held by Kathleen N. Patten, Mary C. Patten,
    Sara E. Patten, Anne L. Patten, Irwin Schneidmill, Dennis McNany, Robert
    Trause, and certain other shareholders of America's Shopping Mall, with
    respect to which Pioneer has shared voting power under a voting and
    shareholders agreement. See "Potential Change in Control" below.

(2) Consists of 618,181 shares of common stock which are issuable upon
    conversion of a $3,400,000 convertible debenture due June 1, 2004.

(3) John L. Patten and Kathleen N. Patten are husband and wife, and may be
    deemed to be a "group" for purposes of section 13(d) of the Securities
    Exchange Act of 1934.

(4) Includes 714,834 shares held by Mrs. Patten in her own name, with respect to
    which she has sole investment power and shared voting power (see note 1
    above), 64,147 shares held by Mrs. Patten as custodian for her daughter Mary
    C. Patten and 24,000 shares held by Mrs. Patten as custodian for her
    daughter Sara E. Patten, as to which she has sole investment power and
    shared voting power, and 23,000 shares held by her daughter Anne L. Patten,
    with respect to which Mrs. Patten may be deemed to have shared investment
    power and shared voting power.

(5) Includes 108,466 shares held by Mr. Patten in his own name with sole
    investment and voting power. Mr. Patten may be deemed the beneficial owner
    of 29,809 shares held by Benchmark Capital LLC, 20,000 shares held by
    Patform Development Corp. and 14 shares held by Adwell Inc. since he is
    president of each of these companies, over which he may be deemed to have
    sole investment and voting power.

(6) Includes 507,750 shares held by Mr. Schneidmill with sole investment power
    and shared voting power (see note 1 above). Mr. Schneidmill may be deemed
    the beneficial owner of 2,250 shares held by his wife Amy Schneidmill.

(7) Held with sole investment power and shared voting power (see note 1 above).

(8) Mr. Ferraro does not hold any shares of stock in his own name. However,
    Mr. Ferraro is a director of the general partner of Pioneer and its designee
    to the Board of Directors of America's Shopping Mall pursuant to the terms
    of the voting and shareholders agreement. See "Potential Change in Control"
    below. Accordingly, Mr. Ferraro may be deemed the beneficial owner of
    Pioneer's 10,000 shares of Series A Senior Convertible Preferred Stock, the
    1,200,000 shares of common stock issuable upon conversion of the preferred
    stock and the 1,000,000 shares of common stock issuable upon the exercise of
    warrants to purchase common stock held by Pioneer, with respect to which he
    may be deemed to have shared investment and voting power.

POTENTIAL CHANGE IN CONTROL

     Pioneer Ventures Associates Limited Partnership and certain principal
shareholders of America's Shopping Mall are parties to a Voting and Shareholders
Agreement, dated as of May 21, 1999. The agreement provides that so long as
(a) Pioneer owns any of our Series A Convertible Preferred Stock, or (b) common
stock obtained through the conversion of this preferred stock, or (c) any
amounts remain outstanding under a $2,000,000 subordinated debenture due May 1,
2003, then each party to the voting agreement shall vote all of their shares of
common stock to elect one person designated by Pioneer as a director at any
meeting of our shareholders at which such designee shall be nominated.

     The voting agreement provides that if a default under, or breach of the
voting agreement occurs which Pioneer believes adversely affects it or its
rights under the voting agreement or the agreement relating to its investment in
America's Shopping Mall, the parties to the voting agreement will call a special
meeting of the shareholders and will vote their shares to elect a new Board of
Directors of which persons nominated by Pioneer shall constitute a majority of
the members. Pioneer designated directors will remain a majority of our Board
for so long as Pioneer, its partners or affiliates own the preferred stock or
the common stock obtained through the conversion of the preferred stock or there
remains any amount outstanding under their subordinated debenture.

                                       26
<PAGE>

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     On March 9, 1999, Advanced Medical Sciences sold the following people
shares of its common stock. These shares were later converted into shares of
America's Shopping Mall common stock as a result of the merger of Advanced
Medical Sciences into America's Shopping Mall:

     o 14,500,000 shares were sold to John L. Patten for $290,000 previously
       paid in cash. Mr. Patten has since gifted these shares to various members
       of his immediate family. These shares were converted into 483,334 shares
       of our common stock. See "Security Ownership of Certain Beneficial Owners
       and Management" above.

     o 3,750,000 shares were sold to John L. Patten for $75,000 in cash.
       Mr. Patten has since gifted these shares to various members of his
       immediate family. These shares were converted into 125,000 shares of our
       common stock.

     o 3,000,000 shares were sold to Irwin Schneidmill in consideration for
       $30,000 of unpaid consulting fees due to him. These shares were later
       converted into 100,000 shares of our common stock. See "Security
       Ownership of Certain Beneficial Owners and Management" above.

     On May 11, 1999, Advanced Medical Sciences sold 10,000,000 shares of its
common stock to Kathleen N. Patten for $200,000 in cash. These shares were
converted into 333,334 shares of our common stock as a result of the merger.

     On May 20, 1999, America's Shopping Mall, through our wholly-owned
subsidiary, The Remarkable Group, Inc., purchased all of the outstanding stock
of Creadis Promotions Inc. The stock was purchased from Irwin Schneidmill and
from Kathleen N. Patten. Mr. Schneidmill and Mrs. Patten, together, were paid
cash totaling $400,000, and each received 350,000 shares of our common stock for
their interests in Creadis.

     In December 1998, Creadis purchased all of the operating assets of Heyden
Corporation. The purchase price consisted of $75,000 in cash, an 8% secured
promissory note in the amount of $245,557 due in full on February 8, 1999, and
an 8% unsecured promissory note in the amount of $42,298 to be paid in sixty
equal monthly installments. Creadis simultaneously entered into a five-year
consulting agreement with McKenzie Consulting, Inc. requiring Creadis to pay
McKenzie Consulting an aggregate of $367,200 in sixty equal monthly payments.
The obligations under the two promissory notes and the consulting agreement were
secured by guarantees executed by Mr. Schneidmill and John L. Patten.

     In connection with the Deerskin and Joan Cook asset purchase, in May 1999,
James T. Patten, the brother of John L. Patten, received a $100,000 unsecured 8%
convertible debenture due June 1, 2004 from America's Shopping Mall. The
debenture is currently convertible into 18,181 shares of our common stock.

     On June 3, 1999, America's Shopping Mall, through its wholly-owned
subsidiary, The Remarkable Group, Inc., purchased all of the outstanding stock
of Dynamic Products Corp. We issued a total of 240,000 shares of our common
stock to Dynamic's shareholders for their interests. Dynamic's stock was held by
certain parties related to America's Shopping Mall. The following related
parties received shares of our common stock in exchange for their interests in
Dynamic:

     o Irwin Schneidmill received 57,500 shares;

     o Amy Schneidmill, the wife of Irwin Schneidmill, received 2,250 shares;

     o Kathleen N. Patten received 31,500 shares; and

     o Sara Patten, Mary Patten, and Ann Patten, Kathleen Patten's daughters,
       each received 15,000 shares.

                                       27
<PAGE>

                          DESCRIPTION OF CAPITAL STOCK

     America's Shopping Mall, Inc.'s amended articles of incorporation authorize
us to issue 20,000,000 shares of common stock, par value $0.001 per share, and
20,000 shares of preferred stock, par value $0.001 per share.

     As of December 9, 1999, we had 2,320,948 shares of common stock and 10,000
shares of Series A Senior Convertible Preferred Stock issued and outstanding.
Another 2,836,362 shares of common stock are reserved for issuance upon the
exercise of warrants or upon conversion of certain convertible securities.

COMMON STOCK

     Each holder of our common stock is entitled to one vote for each share
owned of record on all matters voted upon by stockholders, and a majority vote
of the outstanding shares present in person or by proxy at a stockholders'
meeting is required for most actions to be taken by stockholders. Our directors
are elected by a plurality of the votes cast. The holders of the common stock do
not have cumulative voting rights. Accordingly, the holders of a majority of the
voting power of the shares voting for the election of directors can elect all of
the directors if they choose to do so. The common stock bears no preemptive
rights, and is not subject to redemption, sinking fund or conversion provisions.

     Holders of common stock are entitled to receive dividends if, as and when
declared by our Board of Directors out of funds legally available for dividends,
subject to the dividend and liquidation rights of our outstanding preferred
stock and any other series of preferred stock that we may issue in the future
and subject to any dividend restriction contained in any credit facility which
we may enter into in the future. Any dividends declared with respect to shares
of common stock will be paid pro rata in accordance with the number of shares of
common stock held by each stockholder. America's Shopping Mall does not,
however, anticipate paying any cash dividends in the foreseeable future.

     In the event of our liquidation, dissolution or winding up, the holders of
our common stock are entitled to share equally and ratably in the assets, if
any, remaining after the payment of all of our debts and liabilities and payment
of the liquidation preference of the holders of the Preferred Stock. The
outstanding shares of common stock are, and the shares of common stock offered
by the selling shareholders hereby will be, fully paid and nonassessable.

     See "Security Ownership of Certain Beneficial Owners and
Management--Potential Change in Control" on page 23 for additional information.

SERIES A SENIOR CONVERTIBLE PREFERRED STOCK

     The Board of Directors has designated 20,000 shares of preferred stock as
Series A Senior Convertible Preferred Stock of which 10,000 shares are currently
issued and outstanding.

     Each share of preferred stock is convertible at the option of Pioneer
Ventures Associates Limited Partnership, the holder of the preferred stock, at
any time into a number of shares of America's Shopping Mall common stock equal
to the "Stated Value" (currently $420.00 per share and subject to adjustment) of
the shares of preferred stock to be converted (plus accumulated dividends, if so
elected by the holder) divided by $3.50. Currently, the 10,000 shares of
preferred stock issued and outstanding may be converted into 1,200,000 shares of
common stock. The conversion price may be reset to a lower value in the future
should the average closing bid price of our common stock as reported on the OTC
Bulletin Board be below $3.50. The conversion price and the number of shares of
common stock issuable upon conversion of the preferred stock is also subject to
further adjustment in certain circumstances in order to protect against
dilution.

     Pioneer is entitled an 8% cumulative annual cash dividend payable quarterly
($8.40 per share per quarter) in arrears on each March 31, June 30, September
30, and December 31 out of funds legally available for the payment of dividends
under Nevada law. We may, upon approval by a majority of our entire Board of
Directors, elect to pay dividends on the preferred stock, by issuing additional
shares of preferred stock with identical terms and provisions to the existing
preferred stock. If we elect to pay any dividend by issuing additional preferred
stock in lieu of a cash dividend, the amount of the dividend will be at the rate
of 13% per annum, or $13.65 per share per quarter. The failure to pay any
dividend when due is an event of default under the Certificate of Designation of
the preferred stock and results in

                                       28
<PAGE>

additional dividend payments at the default rate. Furthermore, any event default
under the Certificate of Designation will trigger the change of control
provisions pursuant of the Voting and Shareholders Agreement, described above
under "Security Ownership of Certain Beneficial Owners and Management-Potential
Change of Control" on page      .

     Upon our liquidation, dissolution or winding-up, Pioneer is entitled to a
liquidation preference of $1,000 per share and an amount equal to any accrued
and unpaid dividends to the payment date. Pioneer is entitled to receive these
amounts before any payment or distribution is made to the holders of our common
stock or any other equity securities of America's Shopping Mall.

     Pioneer is also entitled

     o to purchase or subscribe for any capital stock, equity or debt securities
       or any options, warrants, rights to purchase any such securities or
       rights of America's Shopping Mall proposed to be issued by us; and

     o provide any debt financing proposed to be obtained by America's Shopping
       Mall.

     This right of first refusal is subject to certain conditions and
exceptions.

     The preferred stock has full voting rights and votes together with the
common stock as a single class. Each share of preferred stock entitles the
holder to cast the number of votes to which he would be entitled if the
preferred stock had been converted into shares of common stock on the
appropriate record date.

     So long as an aggregate of at least 5% of the outstanding preferred stock
(including in the denominator any preferred stock which has been converted into
common stock) is held by Pioneer, America's Shopping Mall may not, without the
affirmative vote or consent of the holders of a majority of all outstanding
shares of the preferred stock voting separately as a class, do any of the
following:

     o Amend, alter or repeal any provision of its Articles of Incorporation or
       By-Laws so as to adversely affect the relative rights, preferences,
       qualifications, limitations or restrictions of the preferred stock.

     o Authorize or issue any additional equity securities of any subsidiaries
       (with certain exceptions).

     o Approve any merger, consolidation, compulsory share exchange or sale of
       assets which we are a party.

     o Repurchase or redeem any equity securities or pay dividends or other
       distributions on any equity securities.

     o Liquidate, dissolve, recapitalize or reorganize.

     o Incur any indebtedness for borrowed money or guarantee indebtedness of
       other persons, directly or indirectly, except indebtedness of any
       wholly-owned subsidiaries.

     o Effect any fundamental changes in the nature of our business, including
       acquiring or investing in another business entity.

     o Approve the sale or transfer of any material intangible or intellectual
       property, other than the issuance of licenses.

     We have the right to redeem any or all of the preferred stock on any
quarterly dividend payment date provided written notice is first given. The
redemption price for each share of preferred stock to be redeemed shall be paid
by in cash in an amount equal to the stated value of such share ($420.00), plus
an amount sufficient such that the holder thereof receives an annual rate of
return equal to 25%, for the period from the original issue to the redemption
date, on a compounded basis.

WARRANTS

     As of June 30, 1999, Pioneer held warrants to purchase 1,000,000 shares of
our common stock.

     Exercise Price and Term.  Each of the warrants entitles the holder thereof
to purchase at any time until May 21, 2004, one share of common stock at an
exercise price of $4.50 per share, subject to adjustment. The holder of warrant
may exercise it by surrendering the warrant certificate to us, together with a
notice of exercise. The notice of exercise must be accompanied by payment in
full of the exercise price.

     Adjustments.  The exercise price and number of shares of common stock
purchasable upon the exercise are subject to adjustment upon the occurrence of
certain events, including stock dividends, stock splits, combinations and

                                       29
<PAGE>

reclassification of the common stock. Additionally, an adjustment would be made
in the case of a reclassification or exchange of the common stock, consolidation
or merger of America's Shopping Mall with another corporation (other than a
consolidation or merger in which we are the surviving corporation) or sale of
all or substantially all of our assets. These adjustment provisions are intended
to enable the warrant holder to acquire the kind and number of shares of stock
or other property receivable in a consolidation by the holder of the like number
of shares of common stock, that might otherwise have been purchased upon the
exercise. The warrants do not confer upon the holder any voting, dividend or
other rights as shareholders of America's Shopping Mall.

TRANSFER AGENT

     The Transfer Agent for our common stock is Continental Stock Transfer &
Trust Company, New York, New York.

                                       30

<PAGE>

                              PLAN OF DISTRIBUTION

     We are registering the shares of our common stock described in this
prospectus for the shareholders named below under the caption "Selling
Shareholders." We are registering the common stock in order to provide our
shareholders with freely tradable shares, but we do not know whether any of them
have specific plans to sell their shares. Our shareholders may, without
limitation and from time to time, sell all or a portion of their shares of
common stock covered by this prospectus on any stock exchange (should we
eventually become listed on an exchange), over-the-counter market or trading
facility on which the common stock is traded, at market prices prevailing at the
time of sale, at fixed prices or at negotiated prices. The common stock may,
without limitation, be sold by selling shareholders by one or more of the
following methods:

     o Ordinary brokerage transactions and transactions in which the
       broker-dealer solicits purchasers;

     o Block trades in which the broker-dealer engaged by the selling
       shareholder will attempt to sell the common stock as agent for the
       selling shareholder but may position and resell a portion of the block as
       principal to facilitate the transaction;

     o Purchases by a broker-dealer as principal and resale by such
       broker-dealer for its account;

     o Privately negotiated transactions;

     o In accordance with Rule 144 promulgated under the Securities Act of 1933,
       as amended, rather than pursuant to this prospectus;

     o A combination of any such methods of sale; or

     o Any other method permitted pursuant to applicable law.

     Such transactions may or may not involve brokers or dealers. To our
knowledge, the shareholders have not entered into any agreements, understandings
or arrangements with any underwriters or broker-dealers regarding the sale of
their securities, nor is there an underwriter or coordinating broker acting in
connection with the proposed sale of the shares by the selling shareholders.

     Selling shareholders may sell their shares directly to purchasers or to or
through broker-dealers, which may act as agents or principals. Such
broker-dealers may receive compensation in the form of discounts, concessions,
or commissions from the selling shareholders or the purchasers of the shares for
whom such broker-dealers may act as agents or to whom they sell as principal, or
both. Such compensation as to a particular broker-dealer might be in excess of
customary commissions.

     In effecting sales, brokers-dealers engaged by selling shareholders may
arrange for other broker-dealers to participate in such sales. Broker-dealers
may agree with selling shareholders to sell a specified number of shares at a
stipulated price, and, to the extent such broker-dealer is unable to do so
acting as agent for the selling shareholders, to purchase as principal any
unsold common stock at the price required to fulfill the broker-dealer
commitment to the selling shareholders.

     The selling shareholders may enter into hedging transactions with
broker-dealers and the broker-dealers may engage in short sales of the common
stock in the course of hedging the positions they assume with such selling
shareholder, including in connection with distributions of the common stock by
such broker-dealers. The selling shareholders may enter into option or other
transactions with broker-dealers that involve the delivery of their shares to
the broker-dealers, who may then resell or otherwise transfer such shares. The
selling shareholders may also loan or pledge their shares to a broker-dealer and
the broker-dealer may sell the shares so loaned or, upon a default, may sell or
otherwise transfer the pledged shares.

     Selling shareholders and any broker-dealers or agents that participate with
the selling shareholders in sales of shares may be deemed to be "underwriters"
within the meaning of the Securities Act of 1933, as amended, in connection with
such sales. In such event, any commissions received by such broker-dealers or
agents and any profit on the resale of the shares purchased by them may be
deemed to be underwriting commissions or discounts under the Securities Act of
1933, as amended.

     Because certain selling shareholders may be deemed to be "underwriters"
within the meaning of Section 2(11) of the Securities Act, these selling
shareholders will be subject to the prospectus

                                       31
<PAGE>

delivery requirements of the Securities Act. We have informed such selling
shareholders that the anti-manipulative rules under the Securities Exchange Act,
including Regulation M, may apply to their sales in the market.

     Upon our being notified by a selling shareholder that any material
arrangement has been entered into with a broker-dealer for the sale of such
selling shareholder's shares of common stock through a block trade, special
offering, exchange distribution or secondary distribution or a purchase by a
broker or dealer, we will, if required, file a supplement or an amendment to
this prospectus disclosing the name of each such selling shareholder and of the
participating broker-dealer(s), the number of shares involved, the price at
which such shares were sold, the commissions paid or discounts or concessions
allowed to such broker-dealer(s), where applicable, that such broker-dealer(s)
did not conduct any investigation to verify the information set out in this
prospectus, and the other facts material to the transaction. In addition, upon
our being notified by a selling shareholder that a donee or pledgee intends to
sell more than 500 shares, we will file a supplement to this prospectus.

     Sales of a substantial number of shares of the common stock in the public
market by shareholders or even the potential of such sales could adversely
affect the market price for our common stock, which could have a direct impact
on the value of the shares being offered by the selling shareholder.

     America's Shopping Mall will pay all fees and expenses incident to the
registration of our common stock pursuant to this prospectus, other than
underwriting discounts, selling commissions and brokerage fees, if any, which
will be borne by the selling shareholders.

                              SELLING SHAREHOLDERS

     The following table sets forth the name, number of shares of common stock
and the number of shares underlying the convertible securities owned by each
shareholder. As indicated below, certain shareholders may hold a position,
office or other material relationship with us. Since the shareholders may sell
all, a portion or none of their shares, no estimate can be made of the aggregate
number of shares that may actually be sold by our shareholders.

     The shares offered by this prospectus may be offered from time to time by
the shareholders named below (based on the number of shares of common stock, and
shares issuable upon conversion of the convertible securities held on
November 29, 1999).

<TABLE>
<CAPTION>
                                                                       COMMON STOCK
                                                                       UNDERLYING
                                                                       WARRANTS OR
                                                                       CONVERTIBLE                     TOTAL SHARES
NAME                                                                   SECURITIES      COMMON STOCK    TO BE SOLD
- --------------------------------------------------------------------   ------------    ------------    ------------
<S>                                                                    <C>             <C>             <C>
Pioneer Ventures Associates Limited Partnership.....................     2,200,000                       2,200,000
Irwin Schneidmill...................................................                       507,750         507,750
Kathleen Patten.....................................................                       714,834         714,834
Sterling/Carl Marks Capital, Inc....................................                        46,346          46,346
CMCO, Inc...........................................................                        18,827          18,827
Robert Davidoff.....................................................                        18,827          18,827
Sara Patten.........................................................                        15,000          15,000
Mary Patten.........................................................                        64,133          64,133
Anne Patten.........................................................                        23,000          23,000
Philip Failla.......................................................                        12,000          12,000
Brian Ugles.........................................................                         3,000           3,000
Cathy Santo.........................................................                         3,000           3,000
Amy Schneidmill.....................................................                         2,250           2,250
Janice Ewenstein....................................................                         1,500           1,500
Deerskin Trading Post, Inc..........................................       618,181                         618,181
James T. Patten.....................................................        18,181                          18,181
</TABLE>

                                       32
<PAGE>

<TABLE>
<CAPTION>
                                                                       COMMON STOCK
                                                                       UNDERLYING
                                                                       WARRANTS OR
                                                                       CONVERTIBLE                     TOTAL SHARES
NAME                                                                   SECURITIES      COMMON STOCK    TO BE SOLD
- --------------------------------------------------------------------   -----------     -----------     -----------
<S>                                                                    <C>             <C>             <C>
ABJM................................................................                         1,167           1,167
Adwell Inc..........................................................                            14              14
Dorothy Bechtel.....................................................                           667             667
Matthew Bechtel.....................................................                           167             167
Stacey Bechtel......................................................                           167             167
Sila Bhattachaya....................................................                           300             300
Bohemond Corporation................................................                         1,667           1,667
Cherry Hill Inc.....................................................                         6,500           6,500
Marvin Edoff........................................................                           500             500
Elvena Inc..........................................................                        14,792          14,792
Walter Essman.......................................................                           667             667
Joseph R. Ford, custodian for Amanda Ford (UGMA NJ).................                           334             334
Joseph R. Ford, custodian for Kelly Ford (UGMA NJ)..................                           334             334
Edson P. Foster, Jr.................................................                             2               2
Samuel Fox..........................................................                         2,500           2,500
Greene Family Partnership...........................................                           667             667
Thomas Hardy........................................................                         1,667           1,667
Elizabeth F. Haselkorn..............................................                           834             834
David Haselkorn.....................................................                           534             534
William J. Jaxtheimer...............................................                           500             500
Beverly M. Lopinto..................................................                         2,700           2,700
Carl G. Love........................................................                           334             334
Krystyna Sternal-McGrath............................................                            34              34
Dennis McNany.......................................................                        10,000          10,000
Barbara P. Melera...................................................                           834             834
Meridian Capital & Investment Corp..................................                         4,167           4,167
Jules T. Mitchell...................................................                         1,600           1,600
Alfonse Nesta & Celina Nesta JT/TEN.................................                             2               2
789974 Ontario Limited..............................................                         1,914           1,914
OPCO, nominee for Olson Payne & Company.............................                           834             834
Mae Parker..........................................................                        40,000          40,000
Michele M. Rozinski Parker..........................................                             3               3
Carmen S. Patten, Sr................................................                        40,000          40,000
James J. Patten.....................................................                        90,000          90,000
Kathleen N. Patten, custodian for Mary C. Patten (UGMA NJ)..........                            14              14
Kathleen N. Patten, custodian for Sara E. Patten (UGM NJ)...........                         9,000           9,000
Abraham Pennock.....................................................                           500             500
Robert Portman......................................................                        11,667          11,667
Bhupat Rawal........................................................                           240             240
Robsal Inc..........................................................                         3,334           3,334
Gail Rock...........................................................                         1,600           1,600
Richard Rodman, custodian for Alison Rodman (UGMA NJ)...............                            47              47
Abraham J. Salaman..................................................                           834             834
Mark Salaman........................................................                           167             167
Michael Salaman.....................................................                           167             167
Steven Salaman......................................................                           167             167
Selig Consultants Inc...............................................                        35,000          35,000
Brijendra S. Srivastava & Madhu Srivastava JT/TEN...................                            34              34
Laxmi S. Srivastava & Prem L. Srivastava JT/TEN.....................                           150             150
Antonina Sternal....................................................                           834             834
</TABLE>

                                       33
<PAGE>

<TABLE>
<CAPTION>
                                                                       COMMON STOCK
                                                                       UNDERLYING
                                                                       WARRANTS OR
                                                                       CONVERTIBLE                     TOTAL SHARES
NAME                                                                   SECURITIES      COMMON STOCK    TO BE SOLD
- --------------------------------------------------------------------   -----------     -----------     -----------
<S>                                                                    <C>             <C>             <C>
Russell B. Stevenson, Jr............................................                           834             834
Russell B. Stevenson................................................                           834             834
Robert Trause.......................................................                        10,000          10,000
Richard Truzzolino..................................................                            27              27
Philip J. Watrous...................................................                        30,000          30,000
Hamet A. Watt.......................................................                           800             800
Owen Weislow........................................................                           300             300
Florence M. Woelfling...............................................                           167             167
Cede & Co...........................................................                         4,763           4,763
Davis Aronoff & Millie Aronoff & Judith Trupin JT/TEN...............                             2               2
N. George Avram.....................................................                             2               2
Thomas J. Boorman...................................................                             1               1
Ray Camire..........................................................                             2               2
Ludmila Chmeliwksij.................................................                             2               2
Jill Choder.........................................................                             2               2
John Desimone, custodian for Johnathan Desimone (UGMA CT)...........                             4               4
Ernest A. Evans & Ralph Brooks JT/TEN...............................                             1               1
Diane Fackenberg....................................................                             1               1
Anna Feldi..........................................................                             2               2
Sherman Haugh, custodian for Brandon Haugh (UGMA CT)................                             1               1
Atty. George V. Lawler..............................................                             2               2
Pauli R. Lehto......................................................                             1               1
Paul A. Mayotte & Barbara J. Mayotte JT/TEN.........................                             1               1
Robert G. Miner.....................................................                             1               1
Brian D. Pane.......................................................                             1               1
Paul L. Forchheimer & Co............................................                             8               8
Ralph Quitadamo.....................................................                             1               1
Arthur Salaman......................................................                            14              14
Tim Schoechle & Mary Schoechle JT/TEN...............................                             6               6
Mark Silberstein....................................................                             2               2
Bruce Sundack.......................................................                             2               2
Richard G. Trott....................................................                             1               1
Patrick A. Zecco....................................................                             4               4
Michael V. Zona.....................................................                             1               1
Gordon & Co.........................................................                       170,000         170,000
Cachro Intl. Holdings Ltd...........................................                       128,333         128,333
John L. Patten......................................................                       108,466         108,466
John J. Cunningham..................................................                        41,766          41,766
Benchmark Capital LLC...............................................                        29,809          29,809
Patform Development Corp............................................                        20,000          20,000
Nanci Urban.........................................................                        18,726          18,726
Robert S. Portman...................................................                        10,000          10,000
John J. Cunningham and Karen J. Cunningham JT/TEN...................                         6,450           6,450
Helen E. Patten.....................................................                         4,966           4,966
Greater Metropolitan Investment Services Inc........................                         4,000           4,000
Ace International Corp..............................................                         2,066           2,066
Wolcot Capital Inc. M/P/P/P Delaware Charter Trustee................                           834             834
Wolcot Capital Inc..................................................                           800             800
Debra L. Solan......................................................                           667             667
USCC Trading Domestic Pink Sheets...................................                           567             567
</TABLE>

                                       34
<PAGE>

<TABLE>
<CAPTION>
                                                                       COMMON STOCK
                                                                       UNDERLYING
                                                                       WARRANTS OR
                                                                       CONVERTIBLE                     TOTAL SHARES
NAME                                                                   SECURITIES      COMMON STOCK    TO BE SOLD
- --------------------------------------------------------------------   -----------     -----------     -----------
<S>                                                                    <C>             <C>             <C>
Richard Greene......................................................                           500             500
John J. Cunningham & Karen J. Cunningham JT/TEN.....................                           500             500
Ann Greene..........................................................                           500             500
William P. Bennett..................................................                           462             462
Steven Tobias.......................................................                           334             334
Pershing Limited....................................................                           334             334
Charles A. Sisto....................................................                           333             333
Carl Donald Fraley IRRA FBO Carl Donald Fraley......................                           333             333
Henry Macuga & May Dudek JT/TEN.....................................                           333             333
Sander Jacobs.......................................................                           234             234
Robert Lobel & Dorothy Lobel JT/TEN.................................                           167             167
Pedro P. Cancel Jr..................................................                           166             166
Dharm V. Singh & Sita Singh JT/TEN..................................                           116             116
Muhammed S. Barwari.................................................                            91              91
Sandy Butler........................................................                            79              79
Fritz Surman........................................................                            74              74
Sunita Garg & Prem Garg JT/TEN......................................                            66              66
Jose A. Rosa........................................................                            46              46
Ms. Kimberly M. Calderaro & Mr. Michael Borozan JT/TEN..............                            40              40
Leon Lewenstein.....................................................                            34              34
Delecia Ann Holt, custodian for Isabel Dorien Eva
  Holt-Moreno (UCUTMA, until Age 21)................................                            34              34
Knights Securities, L.P.............................................                            34              34
Diane Alburtus......................................................                            34              34
Matthew J. Henry, custodian for MaryGrace Henry (UGMA NJ)...........                            33              33
Metthew J. Henry, custodian for John F. Henry (UGMA NJ).............                            33              33
Suzanne Jungdahl....................................................                            33              33
Kingswood Inc. NV...................................................                            30              30
Philip R. Cypher and Charlotte L. Cypher JT/TEN.....................                            21              21
Barbara Poaline.....................................................                            20              20
Robert E. Bloch.....................................................                            17              17
Stephan Baroni......................................................                            16              16
George C. Hill......................................................                            10              10
Robert F. Schweizer.................................................                            10              10
Mr. Harold M. Cornell & Arlene Cornell JT/TEN.......................                             7               7
John Schweizer......................................................                             6               6
Walter P. Sterling..................................................                             1               1
James H. Eacott, Jr.................................................                             1               1
Shirley T. Johnson..................................................                             1               1
Olgierd W. Zacharski................................................                             1               1
                                                                        ----------      ----------      ----------
Total:..............................................................     2,836,362       2,320,948       5,157,310
</TABLE>

                                       35
<PAGE>

                                 LEGAL MATTERS

     The validity of the securities offered hereby will be passed upon for
America's Shopping Mall by Emmet, Marvin & Martin, LLP, New York, New York.

                                   EXPERTS

     The financial statements of America's Shopping Mall included in this
prospectus have been audited by Arthur Yorkes & Company, independent public
accountants, and Smallberg Sorkin & Company, LLP, independent public
accountants, as set forth in their reports, and have been so included in
reliance upon the reports of such firm given upon their authority as experts in
accounting and auditing.

                  WHERE YOU CAN FIND ADDITIONAL INFORMATION

     We have filed, with the Securities and Exchange Commission, Washington, DC,
a registration statement on Form SB-2 under the Securities Act with respect to
the common stock offered hereby. This prospectus does not contain all of the
information set forth in the registration statement, the exhibits and schedules.
For further information, about our common stock and us, please refer to the
registration statement, exhibits and schedules. Statements made in this
prospectus as to the contents of any contract, agreement or other documents
referred to are not necessarily complete. With respect to each such contract,
agreement or other document filed as an exhibit to the registration statement,
reference is made to the exhibit for a more complete description of the matter
involved.

     The registration statement, exhibits and schedules may be inspected without
charge and copied at the public reference facilities maintained by the SEC in
Room 1024, 450 Fifth Street, NW, Washington, D.C. 20549, and at the SEC's
regional offices located at Citicorp Center, 500 West Madison, Suite 1400,
Chicago, Illinois 60661 and 7 World Trade Center, 13th Floor, New York, New York
10048. Copies of such material may be obtained at prescribed rates from such
offices upon the payment of the fees proscribed by the SEC. The public may
obtain information on the operation of the Public Reference Room by calling the
SEC at 1-800-SEC-0330.

     The SEC maintains a web site that contains registration statements,
reports, proxy and other information regarding registrants that file
electronically with the SEC. The address for the internet site is
http://www.sec.gov.

                                       36

<PAGE>

                         INDEX TO FINANCIAL STATEMENTS

<TABLE>
<CAPTION>
                                                                                                              PAGE
                                                                                                              ----
<S>                                                                                                           <C>
PRO FORMA:
AMERICA'S SHOPPING MALL, INC. AND SUBSIDIARIES
Pro forma Unaudited Condensed Financial Statements.........................................................    F-2
Pro forma Unaudited Condensed Balance Sheet................................................................    F-3
Pro forma Unaudited Condensed Statement of Operations......................................................    F-4
Notes to Pro forma Unaudited Condensed Financial Statements................................................    F-5

HISTORICAL:
AMERICA'S SHOPPING MALL, INC.
Independent Auditors' Report...............................................................................    F-6
Balance Sheet..............................................................................................    F-7
Statement of Operations and Comprehensive Loss.............................................................    F-8
Statements of Shareholders' Equity.........................................................................    F-9
Statements of Cash Flows...................................................................................   F-10
Notes to Financial Statements..............................................................................   F-11

DEERSKIN AND JOAN COOK CATALOG BUSINESSES
Independent Auditors' Report...............................................................................   F-17
Statement of Assets Acquired Subject to Certain Liabilities................................................   F-18
Statements of Revenues and Direct Operating Expenses of Business Acquired..................................   F-19
Statement of Cash Flows....................................................................................   F-20
Notes to Financial Statements..............................................................................   F-21

DYNAMIC PRODUCTS CORP. AND SUBSIDIARY
Independent Auditors' Report...............................................................................   F-23
Consolidated Balance Sheet.................................................................................   F-24
Consolidated Statement of Operations and Accumulated Deficit...............................................   F-25
Consolidated Statement of Cash Flows.......................................................................   F-26
Notes to Financial Statements..............................................................................   F-27
Independent Auditors' Report...............................................................................   F-30
Consolidated Balance Sheet.................................................................................   F-31
Consolidated Statement of Operations and Accumulated Deficit...............................................   F-32
Consolidated Statement of Cash Flows.......................................................................   F-33
Notes to Consolidated Financial Statements.................................................................   F-34

CREADIS PROMOTIONS, INC.
Independent Auditors' Report...............................................................................   F-37
Balance Sheet..............................................................................................   F-38
Statement of Operations....................................................................................   F-39
Statement of Cash Flows....................................................................................   F-40
Notes to Financial Statements..............................................................................   F-41

HEYDEN INCORPORATED
Independent Auditors' Report...............................................................................   F-43
Statement of Assets Acquired...............................................................................   F-44
Statement of Revenues and Direct Operating Expenses of Business Acquired...................................   F-45
Statement of Cash Flows....................................................................................   F-46
Notes to Financial Statements..............................................................................   F-47
</TABLE>

                                      F-1

<PAGE>

                 AMERICA'S SHOPPING MALL, INC. AND SUBSIDIARIES
               PRO FORMA UNAUDITED CONDENSED FINANCIAL STATEMENTS

     The following entities which are included in these pro forma unaudited
financial statements are defined below:

America's Shopping Mall, Inc.                        --    the "Company"
Advanced Medical Sciences, Inc.                      --    "Sciences"
Deerskin and Joan Cook Catalog Businesses            --    "Deerskin"
Dynamic Products Corp. and Subsidiary                --    "Dynamic"
Creadis Promotions, Inc.                             --    "Creadis"
Heyden Incorporated                                  --    "Heyden"
The Remarkable Group, Inc.                           --    "Remarkable"

     The unaudited pro forma statement of operations of Creadis reflects the
operations of the predecessor company, Heyden, for the period May 1, 1998
through December 9, 1998 combined with the operation of Creadis from the date of
acquisition, December 10, 1998, through April 30, 1999.

     With the exception of Dynamic, the pro forma unaudited financial statements
are as of April 30, 1999, and for the year then ended. The pro forma unaudited
financial statements of Dynamic are as of June 30, 1999, and for the year then
ended.

     The following unaudited pro forma condensed balance sheet at April 30, 1999
and the unaudited pro forma condensed statement of operations for the year ended
April 30, 1999 of the Company and its wholly-owned subsidiaries, all of which
were acquired at various dates after April 30, 1999 reflect the following
transactions:

     (A) The purchase by an investment group on May 21, 1999 of 10,000 shares of
         convertible preferred stock of the Company for $4,200,000.

     (B) The merger, in July 1999, of Sciences into the Company and the
         conversion of each common share of Sciences into 1/30th of a common
         share of the Company.

     (C) The purchase by Sciences in April 1999, of certain assets of Initio,
         Inc., which are being operated by Deerskin for $3,500,000 above book
         value. The consideration of approximately $5,975,000 consisted of the
         Company issuing $3,500,000, 8% convertible debentures due June 1, 2004,
         cash in the amount of $473,328, and the assumption of a $2,000,000, 8%
         subordinated debenture of the seller, due May 1, 2003.

     (D) The purchase by Remarkable, a newly formed wholly-owned subsidiary of
         the Company, of all the shares of Dynamic for 240,000 common shares of
         the Company.

     (E) The purchase, by Remarkable, of all the outstanding shares of Creadis
         for $400,000 and 700,000 common shares of the Company.

     The unaudited pro forma condensed balance sheet assumes all of the above
transactions occurred as of April 30, 1999. The unaudited pro forma condensed
statement of operations assumes all of the above transactions had occurred
May 1, 1998.

     These pro forma condensed financial statements should be read in
conjunction with the Notes to Pro Forma Unaudited Condensed Financial
Statements, and the financial statements of the Company and the acquired
companies and the related notes thereto.

     The pro forma condensed financial statements are not necessarily indicative
of what the actual financial position and results of operations would have been
had the transactions occurred on May 1, 1998 nor do they purport to represent
the future financial condition or future operations of the Company.

                                      F-2
<PAGE>

                         AMERICA'S SHOPPING MALL, INC.
                  PRO FORMA UNAUDITED CONDENSED BALANCE SHEET
                                 APRIL 30, 1999

<TABLE>
<CAPTION>
                                             AMERICA'S SHOPPING           DEERSKIN            DYNAMIC
                                                MALL, INC.             AND JOAN COOK       PRODUCTS CORP.
                                             (FORMERLY ADVANCED           CATALOG          AND SUBSIDIARY
                                             MEDICAL SCIENCES, INC.)     BUSINESSES        (JUNE 30, 1999)
                                             -----------------------   -----------------   ---------------
<S>                                          <C>                       <C>                 <C>
                   ASSETS
Current assets:
  Cash and cash equivalents..................       $    (4,522)          $     3,600        $   (17,232)
  Accounts receivable, net of allowances.....                                  14,582             33,787
  Inventory..................................                               1,934,969            101,778
  Due from Creadis Promotions, Inc...........             5,000                                   16,869
  Due from Deerskin..........................            34,000               (34,000)             4,482
  Due from Dynamic Products Corp. &
    Subsidiary...............................            17,509
  Subscriptions receivable...................           140,000
  Prepaid and other current assets...........            10,000               377,099              3,741
                                                   -----------            -----------        -----------
                                                       201,987              2,296,250            143,425
Property and equipment, net..................                                 254,122             20,737
Intangible assets, net of amortization.......                               3,500,000          1,022,683
Other assets:................................                                                      7,360
Rent deposit.................................
Investment in subsidiaries...................
                                                   -----------            -----------        -----------
                                                   $   201,987            $ 6,050,372        $ 1,194,205
                                                   -----------            -----------        -----------
                                                   -----------            -----------        -----------
    LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable, accrued expenses and
    other current liabilities................       $    22,500           $    77,044        $   182,505
  Due to Advanced Medical Sciences, Inc......                                                     43,500
  Due to seller..............................                               3,973,328
  Loans payable..............................
  Due to America's Shopping Mall, Inc........                                                     38,498
  Current portion of long-term debt..........                                                     80,120
  Due to Dynamic Products Corp. &
    Subsidiary...............................
  Due to shareholders........................            30,000                                  420,690
                                                   -----------            -----------        -----------
Total current liabilities....................            52,500             4,050,372            765,313
Long-term debt:
  Subordinated debenture payable.............                               2,000,000
  Convertible debenture payable..............
                                                   -----------            -----------        -----------
                                                                            2,000,000
                                                   -----------            -----------        -----------
Total liabilities............................            52,500             6,050,372            765,313
                                                   -----------            -----------        -----------
Shareholders' equity:
  Preferred stock............................
  Additional paid-in capital--preferred
    stock....................................
  Common stock...............................             1,048                                    7,750
  Additional paid-in capital--common stock...         1,442,542                                1,770,000
  Common stock subscribed....................           200,000
  Accumulated deficit........................        (1,494,103)                              (1,348,858)
                                                   -----------            -----------        -----------
                                                       149,487                                   428,892
                                                   -----------            -----------        -----------
                                                   $   201,987            $ 6,050,372        $ 1,194,205
                                                   -----------            -----------        -----------
                                                   -----------            -----------        -----------

<CAPTION>

                                                                           PRO FORMA
                                                   CREADIS                ADJUSTMENTS
                                               PROMOTIONS, INC.             DB (CR)             TOTAL
                                               ------------------------   -----------         ----------
<S>                                            <C>                        <C>                 <C>
                   ASSETS
Current assets:
  Cash and cash equivalents..................          $  3,422           $ 4,200,000   (A)   $1,590,223
                                                                           (1,438,498)  (D)
                                                                             (400,000)  (B)
                                                                              (22,219)  (G)
                                                                             (473,328)  (I)
                                                                             (205,000)  (J)
                                                                              (56,000)  (K)
  Accounts receivable, net of allowances.....           154,427                                  202,796
  Inventory..................................            35,770                                2,072,517
  Due from Creadis Promotions, Inc...........                                 (21,869)  (H)
  Due from Deerskin..........................                                  (4,482)  (G)
  Due from Dynamic Products Corp. &
    Subsidiary...............................                                  38,498   (D)
                                                                               26,701   (G)
                                                                              (38,498)  (F)
                                                                              (44,210)  (H)
  Subscriptions receivable...................                                                    140,000
  Prepaid and other current assets...........             6,622                                  397,462
                                                       --------           -----------         ----------
                                                        200,241             1,561,095          4,402,998
Property and equipment, net..................            26,966                                  301,825
Intangible assets, net of amortization.......           128,750                                4,651,433
Other assets:................................             2,860                                   10,220
Rent deposit.................................                                  56,000   (K)       56,000
                                                                           (1,400,000)  (F)
                                                                            1,400,000   (D)
Investment in subsidiaries...................                                 400,000   (B)
                                                                            1,260,000   (B)
                                                                           (1,660,000)  (E)
                                                                              432,000   (B)
                                                                             (432,000)  (E)
                                                       --------           -----------         ----------
                                                       $358,817           $ 1,617,095         $9,422,476
                                                       --------           -----------         ----------
                                                       --------           -----------         ----------
    LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable, accrued expenses and
    other current liabilities................          $167,732                               $  449,781
  Due to Advanced Medical Sciences, Inc......             5,000                48,500   (H)
  Due to seller..............................                               3,973,328   (I)
  Loans payable..............................            39,478                                   39,478
  Due to America's Shopping Mall, Inc........                                  38,498   (F)
  Current portion of long-term debt..........                                                     80,120
  Due to Dynamic Products Corp. &
    Subsidiary...............................            17,579                17,579   (H)
  Due to shareholders........................                                                    450,690
                                                       --------           -----------         ----------
Total current liabilities....................           229,789             4,077,905          1,020,069
Long-term debt:
  Subordinated debenture payable.............                                                  2,000,000
  Convertible debenture payable..............                              (3,500,000)  (I)    3,500,000
                                                       --------           -----------         ----------
                                                                           (3,500,000)         5,500,000
                                                       --------           -----------         ----------
Total liabilities............................           229,789               577,905          6,520,069
                                                       --------           -----------         ----------
Shareholders' equity:
  Preferred stock............................                                     (10)  (A)           10
  Additional paid-in capital--preferred
    stock....................................                              (4,199,990)  (A)    3,994,990
                                                                              205,000   (J)
                                                                                7,752   (C)
  Common stock...............................                 2                  (940)  (B)        1,988
                                                                            1,400,000   (F)
  Additional paid-in capital--common stock...           249,998            (1,691,060)  (B)    1,669,352
                                                                            2,092,000   (E)
                                                                               (7,752)  (C)
  Common stock subscribed....................                                                    200,000
  Accumulated deficit........................          (120,972)                              (2,963,933)
                                                       --------           -----------         ----------
                                                        129,028            (2,195,000)         2,902,407
                                                       --------           -----------         ----------
                                                       $358,817           $(1,617,095)        $9,422,476
                                                       --------           -----------         ----------
                                                       --------           -----------         ----------
</TABLE>

        See notes to pro forma unaudited condensed financial statements.

                                      F-3

<PAGE>

                         AMERICA'S SHOPPING MALL, INC.
             PRO FORMA UNAUDITED CONDENSED STATEMENT OF OPERATIONS
                           YEAR ENDED APRIL 30, 1999

<TABLE>
<CAPTION>
                                    AMERICA'S SHOPPING
                                      MALL, INC.           DEERSKIN
                                      (FORMERLY          AND JOAN COOK    DYNAMIC PRODUCTS
                                    ADVANCED MEDICAL        CATALOG       CORP. AND SUBSIDIARY     CREADIS          PRO FORMA
                                    SCIENCES, INC.)       BUSINESSES      (JUNE 30, 1999)       PROMOTIONS, INC.   ADJUSTMENTS
                                    -------------------  ---------------  --------------------  ----------------   -----------
<S>                                 <C>                  <C>              <C>                   <C>                <C>
Net revenues.......................      $      --         $ 9,682,096         $  937,683          $1,527,876      $  (97,500)  (L)
Cost of goods sold.................             --           3,478,436            192,310           1,140,914              --
                                         ---------         -----------         ----------          ----------      -----------
  Gross profit.....................             --           6,203,660            745,373             386,962         (97,500)

                                                                                                                     (205,000)  (S)
                                                                                                                      250,000   (R)
                                                                                                                       57,710   (M)
                                                                                                                      338,333   (Q)
                                                                                                                      336,000   (O)
Selling, general and
  administrative...................        118,040           6,397,462            948,254             562,918         (97,500)  (L)
                                         ---------         -----------         ----------          ----------      -----------
Operating loss.....................       (118,040)           (193,802)          (202,881)           (175,956)        777,043
                                                                                                                      440,000   (P)
Interest expense...................             --                  --            260,808                  --        (150,078)  (N)
                                         ---------         -----------         ----------          ----------      -----------
Net loss...........................      $(118,040)        $  (193,802)        $ (463,689)         $ (175,956)     $1,066,965
                                         ---------         -----------         ----------          ----------      -----------
                                         ---------         -----------         ----------          ----------      -----------
Net loss per share.................      $   (0.14)
                                         ---------
                                         ---------
Weighted average
  shares outstanding...............        836,751
                                         ---------
                                         ---------

<CAPTION>

                                        TOTAL
                                     -----------
<S>                                 <C>
Net revenues.......................  $12,050,155
Cost of goods sold.................    4,811,660
                                     -----------
  Gross profit.....................    7,238,495

Selling, general and
  administrative...................    8,706,217
                                     -----------
Operating loss.....................   (1,467,722)

Interest expense...................      550,730
                                     -----------
Net loss...........................  $(2,018,452)
                                     -----------
                                     -----------
Net loss per share.................  $     (0.87)
                                     -----------
                                     -----------
Weighted average
  shares outstanding...............    2,320,906
                                     -----------
                                     -----------
</TABLE>

        See notes to pro forma unaudited condensed financial statements.

                                      F-4
<PAGE>

                 AMERICA'S SHOPPING MALL, INC. AND SUBSIDIARIES
          NOTES TO PRO FORMA UNAUDITED CONDENSED FINANCIAL STATEMENTS
                       FOR THE YEAR ENDED APRIL 30, 1999

     The following transactions are reflected in the pro forma adjustments
column of the balance sheet:

     (A) To record the sale of 10,000 shares of Series A Senior Convertible
         Preferred Stock, par value $.001, of the Company in May 1999 for
         $4,200,000.

     (B) To record the purchase of all the common shares of Creadis and Dynamic
         by Remarkable for $400,000 and 940,000 common shares of the Company
         valued at $1.80 per share.

     (C) To eliminate the common stock of Dynamic and Creadis upon the purchase
         of their shares by Remarkable.

     (D) To reflect the payments made by the Company to Dynamic in May and June
         1999.

     (E) To eliminate investments in Dynamic and Creadis.

     (F) To eliminate the intercompany investments and loans in Dynamic.

     (G) To record intercompany transactions with Dynamic for May and June 1999.

     (H) To eliminate intercompany balances.

     (I) To record the cash and debenture payable portion of the purchase price
         of the Deerskin assets.

     (J) To record payment of finance and professional fees of $205,000 in
         connection with the sale of convertible preferred shares (See Note A).

     (K) To record a security deposit paid to assume the lease of the warehouse
         used by Deerskin.

     The following transactions are reflected in the pro forma adjustments
column of the statement of operations:

     (L) To eliminate intercompany management fees of $97,500 between Creadis
         and Dynamic.

     (M) To record additional amortization expense and consulting fees of
         Creadis for the period May 1, 1998 through December 9, 1998 which are
         not reflected in the statement of operations of Creadis.

     (N) To record reductions of interest expense of Dynamic related to the
         retirement of certain long-term debt.

     (O) To record annual rent expense of $336,000 under the lease for the
         Deerskin warehouse entered into in May 1999.

     (P) To record interest expense on debentures issued in connection with the
         purchase of Deerskin assets.

     (Q) To record amortization of intangible assets of Deerskin over periods
         ranging from 5 to 15 years.

     (R) To record officer compensation agreement entered into in May 1999.

     (S) To eliminate officer's compensation and consulting fees recorded by
         Remarkable and Sciences.

                                      F-5
<PAGE>

                          INDEPENDENT AUDITORS' REPORT


To the Board of Directors and Shareholders
America's Shopping Mall, Inc.
Monsey, New York

We have audited the accompanying balance sheet of America's Shopping Mall, Inc.
(formerly Advanced Medical Sciences, Inc.) as at April 30, 1999 and the related
statements of operations, shareholders' equity (deficiency), and cash flows for
each of the two years then ended. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits of the financial statements provide a reasonable
basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of America's Shopping Mall, Inc.
as at April 30, 1999 and the results of its operations and cash flows for each
of the two years then ended, in conformity with generally accepted accounting
principles.


                                          ARTHUR YORKES & COMPANY


New York, New York
July 30, 1999

                                      F-6

<PAGE>

                         AMERICA'S SHOPPING MALL, INC.
                   (FORMERLY ADVANCED MEDICAL SCIENCES, INC.)
                                 BALANCE SHEET

<TABLE>
<CAPTION>
                                                                                                      CONSOLIDATED
                                                                                                        JULY 31,
                                                                                        APRIL 30,         1999
                                                                                          1999
                                                                                       -----------    ------------
                                                                                                      (UNAUDITED)
<S>                                                                                    <C>            <C>
                                       ASSETS
Current assets:
  Cash..............................................................................   $        --    $     35,454
  Investment in marketable securities at market value...............................            --         682,034
  Accounts receivable, net of allowance for doubtful accounts of $12,009............            --         330,468
  Inventory.........................................................................            --       3,260,550
  Prepaid advertising...............................................................            --         329,018
  Other prepaid expenses............................................................        10,000          53,441
  Common stock subscribed...........................................................       140,000              --
                                                                                       -----------    ------------
     Total current assets...........................................................       150,000       4,690,965
Property and equipment, net of accumulated depreciation.............................            --         284,761
Intangible assets, net of accumulated amortization..................................            --       4,555,577
Other assets........................................................................        56,509          98,666
                                                                                       -----------    ------------
                                                                                       $   206,509    $  9,629,969
                                                                                       -----------    ------------
                                                                                       -----------    ------------
                        LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Cash overdraft....................................................................   $     4,522    $         --
  Accounts payable..................................................................        22,500         798,794
  Accrued expenses payable..........................................................            --         413,931
  Due to shareholders...............................................................        30,000         448,621
  Notes payable, current portion....................................................            --          88,052
                                                                                       -----------    ------------
     Total current liabilities......................................................        57,022       1,749,398
                                                                                       -----------    ------------
Long-term debt:
  Debenture payable.................................................................            --       5,500,000
  Long-term debt, net of current portion............................................            --          28,903
                                                                                       -----------    ------------
                                                                                                --       5,528,903
                                                                                       -----------    ------------
Commitments (Note 8)
Shareholders' equity:
  Series A Senior Convertible Preferred Stock $.001 par value, authorized 20,000
     shares: issued and outstanding 10,000 shares...................................            --              10
  Paid-in-capital-preferred stock...................................................            --       3,994,990
  Common stock, $.001 par value; authorized 20,000,000 shares:
     1,047,573 shares and 2,320,948 shares issued and outstanding at
     April 30, 1999 and July 31, 1999, respectively (as retroactively
     adjusted for the 1-for-30 conversion in July 1999).............................         1,048           2,321
  Paid-in-capital-common stock......................................................     1,442,542       1,869,019
  Deficit...........................................................................    (1,494,103)     (3,495,494)
  Common stock subscribed (333,334 shares)..........................................       200,000              --
  Other comprehensive loss..........................................................            --         (19,178)
                                                                                       -----------    ------------
                                                                                           149,487       2,351,668
                                                                                       -----------    ------------
                                                                                       $   206,509    $  9,629,969
                                                                                       -----------    ------------
                                                                                       -----------    ------------
</TABLE>

                       See notes to financial statements.

                                      F-7
<PAGE>

                         AMERICA'S SHOPPING MALL, INC.
                   (FORMERLY ADVANCED MEDICAL SCIENCES, INC.)
                STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

<TABLE>
<CAPTION>
                                                                                                     CONSOLIDATED
                                                                            FOR THE YEARS ENDED      ------------
                                                                                                       FOR THE
                                                                                 APRIL 30,           THREE MONTHS
                                                                           ----------------------       ENDED
                                                                             1998         1999        JULY 31,
                                                                                                        1999
                                                                           ---------    ---------    ------------
                                                                                                     (UNAUDITED)
<S>                                                                        <C>          <C>          <C>
Revenues................................................................   $      --    $      --     $1,457,849
Cost of sales...........................................................          --           --        491,191
                                                                           ---------    ---------     ----------
     Gross profit.......................................................          --           --        966,658
Selling, general and administrative expenses............................       7,714      118,040      1,534,950
                                                                           ---------    ---------     ----------
Operating loss..........................................................      (7,714)    (118,040)      (568,292)
Interest expense........................................................          --           --        167,705
                                                                           ---------    ---------     ----------
Net loss before other income............................................      (7,714)    (118,040)      (735,997)
                                                                           ---------    ---------     ----------
Other income:
  Net realized gain on sale of securities...............................          --           --        102,603
  Dividend and interest income..........................................          --           --          3,814
                                                                           ---------    ---------     ----------
     Total other income.................................................          --           --        106,417
                                                                           ---------    ---------     ----------
Net loss................................................................      (7,714)    (118,040)      (629,580)
Unrealized holding loss during the period...............................          --           --        (19,178)
                                                                           ---------    ---------     ----------
Comprehensive loss......................................................   $  (7,714)   $(118,040)    $ (648,758)
                                                                           ---------    ---------     ----------
                                                                           ---------    ---------     ----------
Net loss per common share...............................................   $    (.01)   $    (.14)    $     (.29)
                                                                           ---------    ---------     ----------
                                                                           ---------    ---------     ----------
Weighted average outstanding shares (retroactively adjusted for
  1-for-30 conversion)..................................................     822,573      836,751      2,230,327
                                                                           ---------    ---------     ----------
                                                                           ---------    ---------     ----------
</TABLE>

                       See notes to financial statements.

                                      F-8

<PAGE>

                         AMERICA'S SHOPPING MALL, INC.
                   (FORMERLY ADVANCED MEDICAL SCIENCES, INC.)
                       STATEMENTS OF SHAREHOLDERS' EQUITY

<TABLE>
<CAPTION>
                                            PREFERRED STOCK                COMMON STOCK
                                           ------------------   -----------------------------------
                                                   ADDITIONAL                  SHARES                 ADDITIONAL      AMOUNT
                                           PAR      PAID-IN-      SHARES     SUBSCRIBED      PAR       PAID-IN-     SUBSCRIBED
                                           VALUE    CAPITAL       ISSUED         FOR        VALUE       CAPITAL        FOR
                                           -----   ----------   ----------   -----------   --------   -----------   ----------
<S>                                        <C>     <C>          <C>          <C>           <C>        <C>           <C>
Balance, May 1, 1997....................                        10,177,200    14,500,000   $ 50,886   $   997,704   $  290,000
  Net loss for the year ended April 30,
    1998................................                                --            --         --            --           --
                                                                ----------   -----------   --------   -----------   ----------
Balance, April 30, 1998.................                        10,177,200    14,500,000     50,886       997,704      290,000
  Common stock subscribed for...........                                      10,000,000         --            --      200,000
  Common stock issued...................                        21,250,000   (14,500,000)   106,250       288,750     (290,000)
  Net loss for the year ended April 30,
    1999................................                                --            --         --            --           --
                                                                ----------   -----------   --------   -----------   ----------
Balance, April 30, 1999.................                        31,427,200    10,000,000   $157,136   $ 1,286,454   $  200,000
                                                                ----------   -----------   --------   -----------   ----------
                                                                ----------   -----------   --------   -----------   ----------
  As retroactively adjusted for 1-for-30
    conversion in July 1999.............                         1,047,614       333,334   $  1,048   $ 1,442,542   $  200,000
  Common stock issued...................     --            --      333,334      (333,334)       333       199,667     (200,000)
  Common stock issued on acquisition of
    subsidiaries........................     --            --      940,000            --        940     1,691,060           --
  Accumulated deficits and
    paid-in-capital of merged companies
    at May 1, 1999......................     --            --           --            --         --       627,750           --
  Elimination of investment in merged
    companies...........................     --            --           --            --         --    (2,092,000)          --
  Preferred stock issued................    $10    $4,199,990
  Issue costs of preferred stock........     --      (205,000)          --            --         --            --           --
  Net loss for the three months ended
    July 31, 1999.......................     --            --           --            --         --            --           --
  Unrealized loss on marketable
    securities..........................     --            --           --            --         --            --           --
  Preferred dividends paid..............     --            --           --            --         --            --           --
                                            ---    ----------   ----------   -----------   --------   -----------   ----------
Balance July 31, 1999 (unaudited).......    $10    $3,994,990    2,320,948            --   $  2,321   $ 1,869,019   $       --
                                            ---    ----------   ----------   -----------   --------   -----------   ----------
                                            ---    ----------   ----------   -----------   --------   -----------   ----------

<CAPTION>

                                          UNREALIZED
                                           LOSS ON
                                          MARKETABLE
                                          SECURITIES     DEFICIT
                                          ----------   -----------
<S>                                       <C>          <C>
Balance, May 1, 1997....................               $(1,368,349)
  Net loss for the year ended April 30,
    1998................................                    (7,714)
                                                       -----------
Balance, April 30, 1998.................                (1,376,063)
  Common stock subscribed for...........                        --
  Common stock issued...................                        --
  Net loss for the year ended April 30,
    1999................................                  (118,040)
                                                       -----------
Balance, April 30, 1999.................               $(1,494,103)
                                                       -----------
                                                       -----------
  As retroactively adjusted for 1-for-30
    conversion in July 1999.............               $(1,494,103)
  Common stock issued...................         --             --
  Common stock issued on acquisition of
    subsidiaries........................         --             --
  Accumulated deficits and
    paid-in-capital of merged companies
    at May 1, 1999......................         --     (1,335,411)
  Elimination of investment in merged
    companies...........................         --             --
  Preferred stock issued................
  Issue costs of preferred stock........         --             --
  Net loss for the three months ended
    July 31, 1999.......................         --       (629,580)
  Unrealized loss on marketable
    securities..........................   $(19,178)
  Preferred dividends paid..............         --        (36,400)
                                           --------    -----------
Balance July 31, 1999 (unaudited).......   $(19,178)   $(3,495,494)
                                           --------    -----------
                                           --------    -----------
</TABLE>

                       See notes to financial statements.

                                      F-9
<PAGE>

                         AMERICA'S SHOPPING MALL, INC.
                   (FORMERLY ADVANCED MEDICAL SCIENCES, INC.)
                            STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                                                              CONSOLIDATED
                                                                                                              ------------
                                                                                                                FOR THE
                                                                          FOR THE YEAR      FOR THE YEAR      THREE MONTHS
                                                                             ENDED             ENDED             ENDED
                                                                          APRIL 30, 1998    APRIL 30, 1999      JULY 31,
                                                                                                                  1999
                                                                          --------------    --------------    ------------
                                                                                                              (UNAUDITED)
<S>                                                                       <C>               <C>               <C>
Cash used for operating activities:
  Net loss.............................................................      $ (7,714)        $ (118,040)     $   (648,758)
                                                                             --------         ----------      ------------
    Adjustments to reconcile net loss to net cash
      used in operating activities, net of acquisition:
      Depreciation and amortization....................................            --                 --           136,350
      Write-off of organization fees...................................            --                 --            41,006
      Unrealized loss on marketable securities.........................            --                 --            19,178
      (Increase) in:
         Marketable securities.........................................            --                 --          (701,212)
         Accounts receivable...........................................            --                 --          (127,407)
         Inventory.....................................................            --                 --        (1,189,998)
         Prepaid assets and other assets...............................            --                 --           (55,017)
      Increase (decrease) in:
         Advance to companies subsequently acquired....................            --            (56,509)               --
         Prepaid expenses..............................................            --            (10,000)               --
         Accounts payable and accrued expenses.........................         7,473            (14,973)          601,993
                                                                             --------         ----------      ------------
           Total adjustments...........................................         7,473            (81,482)       (1,275,107)
                                                                             --------         ----------      ------------
  Cash used in operating activities....................................          (241)          (199,522)       (1,923,865)
                                                                             --------         ----------      ------------
Cash provided by investing activities:
      Purchase of equipment............................................            --                 --           (10,040)
      Acquisition of business..........................................            --                 --          (873,328)
                                                                             --------         ----------      ------------
  Net cash used in investing activities................................            --                 --          (883,368)
                                                                             --------         ----------      ------------
Cash provided by financing activities:
  Payments received toward common stock subscribed.....................            --            195,000           140,000
  Issuance of preferred stock..........................................            --                 --         3,995,000
  Preferred stock dividends paid.......................................            --                 --           (36,400)
  Decrease in:
    Due to shareholders................................................            --                 --           (20,101)
    Notes payable......................................................            --                 --        (1,191,812)
    Loans payable......................................................            --                 --           (39,478)
                                                                             --------         ----------      ------------
Net cash provided by financing activities..............................            --            195,000         2,847,209
                                                                             --------         ----------      ------------
Increase (decrease) in cash and cash equivalents.......................          (241)            (4,522)           39,976
Cash and cash equivalents beginning of period..........................           241                 --            (4,522)
                                                                             --------         ----------      ------------
Cash and cash equivalents end of period................................      $     --         $   (4,522)     $     35,454
                                                                             --------         ----------      ------------
                                                                             --------         ----------      ------------

Supplemental cash flows information:
  Cash paid for interest...............................................      $     --         $       --      $    146,260
                                                                             --------         ----------      ------------

Details of acquisitions:
  Assets acquired......................................................            --                 --         7,680,953
  Liabilities assumed..................................................            --                 --         4,415,286
                                                                             --------         ----------      ------------
                                                                                   --                 --         3,265,667
                                                                             --------         ----------      ------------

  Debentures given upon acquisitions...................................            --                 --         3,500,000
  Accumulated deficits and paid-in-capital
    of merged companies................................................            --                 --          (707,661)
  Value of common stock issued in mergers..............................            --                 --         1,692,000
  Elimination of investment in merged companies........................            --                 --        (2,092,000)
                                                                             --------         ----------      ------------
                                                                             $     --         $       --      $  2,392,339
                                                                             --------         ----------      ------------
                                                                             --------         ----------      ------------
Cash paid for acquisition..............................................      $     --         $       --      $    873,328
                                                                             --------         ----------      ------------
                                                                             --------         ----------      ------------
</TABLE>

                       See notes to financial statements.

                                      F-10
<PAGE>

                         AMERICA'S SHOPPING MALL, INC.
                   (FORMERLY ADVANCED MEDICAL SCIENCES, INC.)
                         NOTES TO FINANCIAL STATEMENTS
               (INFORMATION WITH RESPECT TO JULY 31, 1999 AND THE

                     THREE MONTHS THEN ENDED IS UNAUDITED)

1. ORGANIZATION, SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND HISTORICAL DATA:

  Organization:

          In July 1999 America's Shopping Mall, Inc. (the "Company"), which was
     incorporated on May 4, 1999, merged with Advanced Medical Sciences, Inc.
     ("Sciences") (see Note 6A) and became the surviving company.

          During 1995 and 1996, Sciences abandoned its health care and
     pharmaceutical business and ceased operations.

          At April 30, 1999, the Company's management had been seeking merger
     possibilities with active companies, see subsequent events (Note 6).

  Nature of operations:

          The Company is engaged in mail order retail sale of consumer products
     principally through mail order catalogs and the sale of customized products
     used primarily in sales promotions.

  Principles of consolidation:

          The unaudited consolidated financial statements as of July 31, 1999
     and for the three months then ended include the accounts of the Company and
     its wholly-owned subsidiaries, The Remarkable Group, Inc. ("Remarkable")
     and the Deerskin and Joan Cook Catalog Businesses ("Deerskin"). Remarkable,
     a newly formed subsidiary of the Company, had purchased all the outstanding
     common shares of Dynamic Products Corp. and Creadis Promotions.

          Intercompany balances and transactions have been eliminated in
     consolidation.

          All of these acquisitions occurred in May 1999 (see subsequent event,
     Footnote 6).

  Inventory:

          Inventories, consisting principally of finished goods, are valued at
     the lower of cost (first-in, first-out basis) or market.

  Property and equipment:

          Property and equipment are stated at cost less accumulated
     depreciation. Depreciation will be provided over the estimated useful lives
     of the assets using the straight-line method principally over 10 years.

  Prepaid advertising costs:

          Advertising catalog costs are amortized over the anticipated revenue
     flow. The Company makes write downs on a continuing basis as required.

  Estimates:

          The preparation of financial statements in conformity with generally
     accepted accounting principles requires management to make estimates and
     assumptions that effect the reported amounts of assets and liabilities and
     disclosures of contingent assets and liabilities at the date of the
     financial statements and

                                      F-11
<PAGE>

                         AMERICA'S SHOPPING MALL, INC.
                   (FORMERLY ADVANCED MEDICAL SCIENCES, INC.)
                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)

               (INFORMATION WITH RESPECT TO JULY 31, 1999 AND THE
                     THREE MONTHS THEN ENDED IS UNAUDITED)

1. ORGANIZATION, SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND HISTORICAL
DATA:--(CONTINUED)
     the reported amounts of revenues and expenses during the reporting period.
     Actual results could differ from those estimates.

  Unaudited financial statements:

          The financial statements as of July 31, 1999 and for the three months
     ended July 31, 1999 are unaudited and are not necessarily indicative of the
     results that may be expected for the year ending April 30, 2000. In the
     opinion of management, the financial statements include all adjustments,
     consisting of normal recurring accruals, necessary for a fair presentation
     of the Company's financial position and results of operations.

  Intangible assets:

          The cost of customer lists, trademarks, trade-names and copyrights and
     telephone numbers are being amortized over 10 to 15 years; software and
     artwork and a covenant not to complete are being amortized over 5 years;
     and goodwill is being amortized over 15 years.

  Earnings (loss) per share:

          Earnings (loss) per share is calculated based on the weighted average
     number of shares outstanding during the period. The effect of possible
     conversion of debentures and preferred shares and the exercise of warrants
     have not been included in the calculation of earnings per share as their
     effect would be anti-dilutive.

2. PROPERTY AND EQUIPMENT:

          Major classifications of property and equipment are summarized as
     follows:

<TABLE>
<CAPTION>
                                                                           JULY 31,
                                                                             1999
                                                                           --------
<S>                                                                        <C>
Equipment...............................................................   $191,369
Transportation equipment................................................     49,471
Furniture and fixtures..................................................     72,039
Leasehold improvement...................................................     56,205
                                                                           --------
                                                                            369,084
Less: Accumulated depreciation and amortization.........................     84,323
                                                                           --------
                                                                           $284,761
                                                                           --------
                                                                           --------
</TABLE>

                                      F-12
<PAGE>

                         AMERICA'S SHOPPING MALL, INC.
                   (FORMERLY ADVANCED MEDICAL SCIENCES, INC.)
                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)

               (INFORMATION WITH RESPECT TO JULY 31, 1999 AND THE
                     THREE MONTHS THEN ENDED IS UNAUDITED)

3. INTANGIBLE ASSETS:

          Intangible assets consist of the following:

<TABLE>
<CAPTION>
                                                                           AMORTIZED
                                                                            OVER
                                                               AMOUNT       YEARS
                                                             ----------    ---------
<S>                                                          <C>           <C>
Customer lists............................................   $2,950,000      10-15
Trademarks and copyrights.................................      495,000      10-15
Telephone numbers.........................................       50,000         15
Software and artwork......................................      175,000          5
Covenant not to compete...................................       45,000          5
Goodwill..................................................    1,274,250         15
                                                             ----------
                                                              4,989,250
Less: Accumulated amortization............................      433,673
                                                             ----------
                                                             $4,555,577
                                                             ----------
                                                             ----------
</TABLE>

          The Company is amortizing the intangible assets on a straight-line
     basis based on its analysis and estimate of the expected useful life of the
     assets.

4. SUBSCRIBED SHARES:

          On February 12, 1997, one of the shareholders of Sciences agreed to be
     personally liable for, and to pay $290,000 due the Company's creditors in
     exchange for 14,500,000 of Sciences common shares. These shares were issued
     in April 1999.

          In March and April 1999, shareholders of Sciences subscribed for a
     total of 16,750,000 common shares (including the 3,000,000 shares mentioned
     below) at a total price of $305,000. At April 30, 1999, $140,000 of the
     purchase price was still unpaid. In May 1999, the balance was received by
     the Company. 6,750,000 shares were issued in April 1999 and 10,000,000
     shares in May 1999.

          In April 1999, $30,000 of unpaid consulting fees due the President of
     Sciences were converted into a total of 3,000,000 common shares.

5. CONSULTING AND MANAGEMENT AGREEMENTS:

          The Company had a consulting agreement with its President which
     provided for a monthly fee of $7,500 through March 31, 1999.

          In addition, the Company had a management agreement with a corporation
     controlled by the President of the Company to provide office space,
     secretarial, telephone and other services for a monthly fee of $2,500
     through April 30, 1999.

6. SUBSEQUENT EVENTS:

          In May and June of 1999, the following events took place:

          (A) Sciences merged with and into the Company, a newly formed
              subsidiary incorporated by Sciences on May 4, 1999 under the name
              America's Shopping Mall, Inc., which became the surviving
              Corporation. In connection with the merger, each outstanding
              common share of

                                      F-13
<PAGE>

                         AMERICA'S SHOPPING MALL, INC.
                   (FORMERLY ADVANCED MEDICAL SCIENCES, INC.)
                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)

               (INFORMATION WITH RESPECT TO JULY 31, 1999 AND THE
                     THREE MONTHS THEN ENDED IS UNAUDITED)

6. SUBSEQUENT EVENTS:--(CONTINUED)
          Sciences was converted into 1/30th of a common share of the Company,
              and all fractional shares were rounded up to the nearest whole
              share.

                      An investment group purchased 10,000 shares of Series A
                 Senior Convertible Preferred Stock of the Company for
                 $4,200,000 which are convertible into 1,200,000 common shares
                 subject to certain adjustments. The holder of the preferred
                 shares is entitled to an 8% cumulative annual cash dividend and
                 a liquidating preference of $1,000 per share subject to certain
                 adjustments. The preferred shareholder acquired warrants to
                 purchase 1,000,000 common shares of the Company at $4.50 per
                 share at any time until May 21, 2004, subject to certain
                 adjustments.

                      The preferred shares have equal voting rights with the
                 common shares, as if the preferred shares were converted into
                 common shares. The Company has the right to redeem the
                 preferred shares at the stated value ($420 per share) plus an
                 annual return of 25% from the original issue date to the date
                 of redemption.

                      The Company may, upon approval by a majority of its entire
                 board of directors, elect to pay dividends on the preferred
                 shares, by issuance of additional preferred shares which shall
                 have identical terms and provisions to the existing preferred
                 shares. If the Company elects to pay any dividend by the
                 issuance of preferred shares in lieu of a cash dividend, the
                 amount of such dividend shall be thirteen percent (13% or
                 $13.65 per share per quarter).

                      The preferred and certain principal common shareholders
                 are parties to a Voting and Shareholders Agreement dated
                 May 21, 1999 whereby, as long as the preferred shareholder owns
                 any of the preferred or common shares obtained through
                 conversion of the preferred shares or any amounts are
                 outstanding under the $2,000,000 subordinated debenture due May
                 1, 2003, each of the parties shall vote all of their common
                 shares to elect one designee of the preferred shareholder as a
                 director. In the event of default under the Voting Agreement,
                 the Investment Agreement or the subordinated debenture, the
                 parties to the Voting Agreement have agreed to vote in favor of
                 a number of designees selected by the preferred shareholder
                 that will constitute a majority of the board of directors.

          (B) In May 1999, the Company purchased assets subject to certain
              liabilities of Initio, Inc., a public company, for total
              consideration of approximately $5,975,000 payable by:

              I.  The Company assuming a $2,000,000, 8% subordinated debenture
                  due May 1, 2003 of the seller with 8% interest per annum due
                  to the holder of the preferred shares.

              II.  The Company issuing $3,500,000 of 8% convertible debentures
                   due June 1, 2004.

              III. The Company making a cash payment of approximately $475,000.

          The assets acquired are operated by a wholly-owned subsidiary of the
     Company, The Deerskin Companies, Inc.

          (C) In May 1999, a newly formed wholly-owned subsidiary of the
              Company, The Remarkable Group, Inc. ("Remarkable") purchased all
              outstanding common shares of Dynamic Products Corp. ("Dynamic")
              for 240,000 common shares of the Company. Certain former
              shareholders of Dynamic are principal shareholders of the Company.

                                      F-14
<PAGE>

                         AMERICA'S SHOPPING MALL, INC.
                   (FORMERLY ADVANCED MEDICAL SCIENCES, INC.)
                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)

               (INFORMATION WITH RESPECT TO JULY 31, 1999 AND THE
                     THREE MONTHS THEN ENDED IS UNAUDITED)

6. SUBSEQUENT EVENTS:--(CONTINUED)
                      In May 1999, Remarkable purchased all the outstanding
                 shares of Creadis Promotions, Inc. ("Creadis") for $400,000 in
                 cash and 700,000 common shares of the Company. Creadis is a
                 corporation formed by certain principal shareholders of the
                 Company in December 1998 to purchase the operating assets of
                 Heyden Incorporated for cash and notes of approximately
                 $360,000.

          (D) In May 1999 the Company entered into a compensation agreement with
              the President of the Company for an annual salary of $250,000. The
              agreement expires on April 30, 2004.

7. LONG-TERM DEBT:

          Long-term debt consists of:

          (A) A $2,000,000 subordinated debenture due May 1, 2003 with 8%
              interest per annum payable quarterly. Such indebtedness is senior
              to the $3,500,000 of convertible debentures (see below) and
              subordinated to all senior indebtedness as defined.

          (B) $3,500,000 of convertible debentures due June 1, 2004 with 8%
              interest per annum payable quarterly. The debentures may be
              redeemed in whole or in part at the option of the Company on or
              after June 1, 2001 at a redemption price equal to the percentage
              of the principal amount set forth below:

                      If redeemed during the 12 month period beginning on June
                 1st of each of the years indicated as below:

<TABLE>
<CAPTION>
                                                                REDEMPTION
YEAR                                                            PRICES
- -------------------------------------------------------------   ----------
<S>                                                             <C>
2001.........................................................       105%
2002.........................................................       104%
2003.........................................................       103%
</TABLE>

                 and at 100% of the principal amount thereafter.

                      The debentures are convertible into common shares at a
                 conversion price of $5.50 per share, provided, however, if on
                 or before December 31, 1999 the Company shall repay to the
                 holder of $3,400,000 principal amount of the debentures,
                 $400,000 of such principal amount plus interest accrued to the
                 date of such payment, the initial conversion price shall be
                 increased from $5.50 to $6.00.

                      The debentures are secured by a security interest in
                 certain intangible assets of the Company, including customer
                 lists, mail order software, artwork, trademarks and copyrights.

          (C) A note payable in the amount of $37,363, due in 60 monthly
              installment of $705 plus interest at 8% per annum. Final payment
              is due in December 2003. The note is guaranteed by two of the
              Company's shareholders.

8. COMMITMENTS:

          The Company is obligated at July 31, 1999 under various leases for
     warehouse and office facilities expiring from March 2000 through March
     2004. The warehouse lease for annual rent of $336,000 expires in April
     2000.

                                      F-15
<PAGE>

                         AMERICA'S SHOPPING MALL, INC.
                   (FORMERLY ADVANCED MEDICAL SCIENCES, INC.)
                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)

               (INFORMATION WITH RESPECT TO JULY 31, 1999 AND THE
                     THREE MONTHS THEN ENDED IS UNAUDITED)

8. COMMITMENTS:--(CONTINUED)
          In September 1999, the Company entered into two leases of space in a
     New Jersey building for five years commencing in February 2000 at an annual
     aggregate rental of $195,054. The Company intends to move and consolidate
     its existing facilities in this region into this new building, and is
     currently negotiating for release of its obligations under the existing
     leases totaling $299,466 for the remaining term of the leases. The Company,
     as of July 31, 1999, has not recognized any provision for losses in regards
     to these negotiations with the landlords.

          Rent for the three months ended July 31, 1999 amounted to $111,400.

          Annual rent commitments are as follows:

<TABLE>
<CAPTION>
                                                                     JULY 31,
                                                           ----------------------------
                                                           INCLUSIVE OF
                                                           LEASES BEING    LEASES BEING
                                                           NEGOTIATED      NEGOTIATED
                                               APRIL 30    FOR RELEASE     FOR RELEASE
                                               --------    ------------    ------------
<S>                                            <C>         <C>             <C>
2000........................................   $465,873     $  467,931       $ 48,996
2001........................................     77,020        269,214         74,160
2002........................................     74,160        269,214         74,160
2003........................................     68,440        259,204         64,150
2004........................................     52,250        233,054         38,000
2005........................................         --         97,527             --
                                               --------     ----------       --------
                                               $737,743     $1,596,144       $299,466
                                               --------     ----------       --------
                                               --------     ----------       --------
</TABLE>

          The Company is obligated to make payments of $4,000 and $6,120 per
     month under consulting agreements expiring in December 1999 and December
     2003, respectively.

9. COMMON SHARES RESERVED FOR ISSUANCE:

          Common shares of the Company are reserved for issuance as follows upon
     the possible:

Conversion of preferred shares.................................   1,200,000
Conversion of debentures.......................................     636,362
Exercise of warrants...........................................   1,000,000
                                                                  ---------
                                                                  2,836,362
                                                                  ---------
                                                                  ---------

10. INCOME TAXES:

          The Company's net operating losses through April 30, 1999 are
     effectively eliminated under the change in ownership rules of the Internal
     Revenue Service. Valuation allowances have been provided against the income
     tax benefit of net losses for the quarter ended July 31, 1999 in the amount
     of $220,000.

11. DUE TO SHAREHOLDERS:

          Loans payable to shareholders in the amount of $448,621 bear interest
     at 7% per annum.

          Interest expense to shareholders for the three months ended July 31,
     1999 amounted to $6,979.

                                      F-16
<PAGE>

                          INDEPENDENT AUDITORS' REPORT


To the Board of Directors and Shareholders
America's Shopping Mall, Inc.
Monsey, New York

We have audited the accompanying statements of assets acquired subject to
certain liabilities of Deerskin and Joan Cook Catalog Businesses as of April 30,
1999 and the related statements of revenues and direct operating expenses of
business acquired, and cash flows for each of the two years then ended. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits of the financial statements provide a reasonable
basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the assets acquired subject to certain liabilities as of
April 30, 1999 and the results of its operations and cash flows for each of the
two years then ended, in conformity with generally accepted accounting
principles.


                                          ARTHUR YORKES & COMPANY

New York, New York
September 10, 1999

                                      F-17

<PAGE>

                   DEERSKIN AND JOAN COOK CATALOG BUSINESSES
          STATEMENT OF ASSETS ACQUIRED SUBJECT TO CERTAIN LIABILITIES
                                 APRIL 30, 1999

<TABLE>
<S>                                                                                                    <C>
                                               ASSETS
Current assets:
  Cash..............................................................................................   $    3,600
  Accounts receivable...............................................................................       14,582
  Inventory.........................................................................................    1,934,969
  Prepaid advertising and other prepaid expenses....................................................      362,333
  Other current assets..............................................................................       14,766
                                                                                                       ----------
Total current assets................................................................................    2,330,250
Property and equipment..............................................................................      254,122
Intangible assets...................................................................................    3,500,000
                                                                                                       ----------
                                                                                                       $6,084,372
                                                                                                       ----------
                                                                                                       ----------

                                       LIABILITIES AND EQUITY
Current liabilities:
  Accounts payable..................................................................................   $   77,044
  Due to affiliated company.........................................................................       34,000
                                                                                                       ----------
Total current liabilities...........................................................................      111,044
Long term debt:
  Subordinated debenture payable....................................................................    2,000,000
                                                                                                       ----------
Total liabilities...................................................................................    2,111,044
Commitments (Note 3)
Equity in acquired assets...........................................................................    3,973,328
                                                                                                       ----------
                                                                                                       $6,084,372
                                                                                                       ----------
                                                                                                       ----------
</TABLE>

                       See notes to financial statements.

                                      F-18
<PAGE>

                   DEERSKIN AND JOAN COOK CATALOG BUSINESSES
              STATEMENTS OF REVENUES AND DIRECT OPERATING EXPENSES
                              OF BUSINESS ACQUIRED

<TABLE>
<CAPTION>
                                                                                      FOR THE YEARS ENDED APRIL
                                                                                                 30,
                                                                                     ---------------------------
                                                                                        1999            1998
                                                                                     ----------      -----------
<S>                                                                                  <C>             <C>
Revenues..........................................................................   $9,682,096      $11,133,544
Cost of goods sold................................................................    3,478,436        4,632,363
                                                                                     ----------      -----------
                                                                                      6,203,660        6,501,181
Selling, general and administrative expenses......................................    6,397,462        7,114,686
                                                                                     ----------      -----------
Operating loss....................................................................   $ (193,802)     $  (613,505)
                                                                                     ----------      -----------
                                                                                     ----------      -----------
</TABLE>

                       See notes to financial statements.

                                      F-19
<PAGE>

                   DEERSKIN AND JOAN COOK CATALOG BUSINESSES
                            STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                                            FOR THE YEARS ENDED
                                                                                                 APRIL 30,
                                                                                          -----------------------
                                                                                            1999          1998
                                                                                          ---------    ----------
<S>                                                                                       <C>          <C>
Cash flows from operating activities:
  Net (loss)...........................................................................   $(193,802)   $ (613,505)
                                                                                          ---------    ----------
     Adjustment to reconcile net loss to cash provided by operating activities:
       Depreciation and amortization...................................................      94,063       103,898
       (Increase) decrease in:
          Inventory....................................................................    (144,710)    1,457,146
          Prepaid assets and other assets..............................................     202,717       438,353
       Decrease in accounts payable, accrued expenses and other current liabilities....     (18,015)     (321,166)
                                                                                          ---------    ----------
          Total adjustments............................................................     134,055     1,678,231
                                                                                          ---------    ----------
       Net cash provided by (used in) operating activities.............................     (59,747)    1,064,726
                                                                                          ---------    ----------
Cash flows from investing activities:
  Purchase of fixed assets.............................................................    (189,718)      (39,268)
                                                                                          ---------    ----------
Net cash used in investing activities..................................................    (189,718)      (39,268)
                                                                                          ---------    ----------
Adjustment to cash flows for items not included in acquisition.........................     253,065    (1,025,458)
                                                                                          ---------    ----------
Increase in cash and cash equivalents..................................................       3,600            --
Cash and cash equivalents beginning of period..........................................          --            --
                                                                                          ---------    ----------
Cash and cash equivalents end of period................................................   $   3,600    $       --
                                                                                          ---------    ----------
                                                                                          ---------    ----------
</TABLE>

                       See notes to financial statements.

                                      F-20

<PAGE>

                   DEERSKIN AND JOAN COOK CATALOG BUSINESSES
                         NOTES TO FINANCIAL STATEMENTS

                            APRIL 30, 1999 AND 1998


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

  Nature of operations

     Deerskin and Joan Cook Catalog Businesses ("Deerskin") is engaged in mail
order retail sale of consumer products principally through mail order catalogs.

  Basis of presentation

     The financial statements reflect the assets acquired subject to certain
liabilities from an operating company (Initio, Inc.) as of May 1, 1999 by
America's Shopping Mall, Inc. and the results of the operations purchased for
each of the two years ended April 30, 1999 and 1998.

     These assets and liabilities were assigned to Deerskin subsequent to May 1,
1999.

  Inventory

     Inventories, consisting principally of finished goods, are valued at the
lower of cost (first-in, first-out basis) or market.

  Property and equipment

     Property and equipment are stated at cost less accumulated depreciation.
Depreciation will be provided over the estimate useful lives of the assets using
the straight-line method principally over 10 years.

  Prepaid advertising costs

     Advertising catalog costs are amortized over the anticipated revenue flow.
Write downs are made on a continuing basis as required.

  Estimates

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that effect the reported amounts of assets and liabilities and
disclosures of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

2. ASSETS ACQUIRED SUBJECT TO LIABILITIES

     The net assets acquired from the selling company by America's Shopping
Mall, Inc. for approximately $5,975,000 was paid by the:

     I.  Assumption of a $2,000,000 obligation of the seller by a subordinated
debenture.

     II.  Issuance of $3,500,000, 8% convertible debentures of the seller due
June 1, 2004.

     III. Cash payment of approximately $475,000.

3. COMMITMENTS:

     America's Shopping Mall, Inc. entered into a lease for warehouse facilities
located in Carson City, Nevada in May 1999 for a one year period ending
April 30, 2000 for an annual rental of $336,000.

                                      F-21

<PAGE>

                   DEERSKIN AND JOAN COOK CATALOG BUSINESSES
                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)

                            APRIL 30, 1999 AND 1998


3. COMMITMENTS:--(CONTINUED)

     America's Shopping Mall, Inc. has also assumed a lease for the office
premises in Teterboro, New Jersey expiring in March 2004 for an annual rental of
$57,000 and is paying a monthly rental of $1,050 for property in Danvers,
Massachusetts through April 30, 2000.

     Annual rental commitments are as follows:

                          APRIL 30,                               AMOUNT
- --------------------------------------------------------------   --------
2000..........................................................   $405,600
2001..........................................................     57,000
2002..........................................................     57,000
2003..........................................................     57,000
2004..........................................................     52,250

4. CONSULTING AGREEMENT

     The Company has entered into an agreement dated May 1999 to pay a
consulting fee to the former officers of the selling company for a total of
$4,000 per month through December 31, 1999.

5. PRO FORMA ADJUSTMENT

     All of the Company's cost of doing business are reflected in the statement
of revenues and direct operating expenses of business acquired except for the
costs associated with the warehouse which was not purchased by the Company.

     The following pro forma statement of operations reflect the rent expense of
the warehouse leased by the Company in May 1999:

<TABLE>
<CAPTION>
                                                                           APRIL 30,
                                                                    -------------------------
                                                                       1999          1998
                                                                    ----------    -----------
<S>                                                                 <C>           <C>
Revenues.........................................................   $9,682,096    $11,133,544
Costs and expenses...............................................    9,875,898     11,747,049
                                                                    ----------    -----------
Net loss as reported.............................................     (193,802)      (613,505)
Pro forma adjustment:
  Rent expense under lease entered into..........................      336,000        336,000
                                                                    ----------    -----------
Pro forma loss...................................................   $ (529,802)   $  (949,505)
                                                                    ----------    -----------
                                                                    ----------    -----------
</TABLE>

                                      F-22
<PAGE>

                          INDEPENDENT AUDITORS' REPORT


Board of Directors and Stockholders
Dynamic Products Corp. and Subsidiary
Monsey, New York

We have audited the accompanying consolidated balance sheet of Dynamic Products
Corp. and Subsidiary as of June 30, 1999 and the related consolidated statement
of operations, accumulated deficit, and cash flows for the year then ended.
These consolidated financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audit. The financial statements of Dynamic Products
Corp. and Subsidiary as of June 30, 1998 were audited by other auditors whose
report dated July 23, 1998 on these statements included an explanatory paragraph
relating to a going concern uncertainty due to net capital and working capital
deficiencies as well as losses from operations.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Dynamic Products
Corp. and Subsidiary as of June 30, 1999, and the results of its operations and
its cash flows for the year then ended in conformity with generally accepted
accounting principles.

See management plans in regards to working capital deficiency (Note 2).


                                          ARTHUR YORKES & COMPANY

New York, New York
August 17, 1999


                                      F-23
<PAGE>

                     DYNAMIC PRODUCTS CORP. AND SUBSIDIARY
                           CONSOLIDATED BALANCE SHEET
                                 JUNE 30, 1999

<TABLE>
<S>                                                                                                   <C>
                                              ASSETS
Current assets:
  Accounts receivable, net of allowances of $12,009................................................   $    33,787
  Inventory........................................................................................       101,778
  Due from affiliated companies....................................................................        21,351
  Prepaid assets and other current assets..........................................................         3,741
                                                                                                      -----------
Total current assets...............................................................................       160,657
Property and equipment, net........................................................................        20,737
Intangible and other assets........................................................................     1,030,043
                                                                                                      -----------
                                                                                                      $ 1,211,437
                                                                                                      -----------
                                                                                                      -----------
                               LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Cash overdraft...................................................................................   $    17,232
  Accounts payable, accrued expenses and other current liabilities.................................       182,504
  Due to affiliated companies......................................................................        81,998
  Notes payable....................................................................................        80,120
  Due to former shareholders.......................................................................       420,690
                                                                                                      -----------
Total current liabilities..........................................................................       782,544
                                                                                                      -----------
Commitments (Note 7)
Shareholders' equity:
  Common stock, 25,000 shares authorized; no par value;
     775 shares issued and outstanding.............................................................         7,750
  Additional paid-in-capital.......................................................................     1,770,000
  Retained earnings (deficit)......................................................................    (1,348,857)
                                                                                                      -----------
                                                                                                          428,893
                                                                                                      -----------
                                                                                                      $ 1,211,437
                                                                                                      -----------
                                                                                                      -----------
</TABLE>

                       See notes to financial statements.

                                      F-24

<PAGE>

                     DYNAMIC PRODUCTS CORP. AND SUBSIDIARY
          CONSOLIDATED STATEMENT OF OPERATIONS AND ACCUMULATED DEFICIT

<TABLE>
<CAPTION>
                                                                                         FOR THE YEARS ENDED
                                                                                               JUNE 30,
                                                                                      --------------------------
                                                                                         1999            1998
                                                                                      -----------      ---------
<S>                                                                                   <C>              <C>
Net revenues.......................................................................   $   937,683      $ 885,558
Cost of goods sold.................................................................       192,310        227,632
                                                                                      -----------      ---------
     Gross profit..................................................................       745,373        657,926
Selling, general and administrative expenses.......................................       948,254        972,100
                                                                                      -----------      ---------
Operating loss.....................................................................      (202,881)      (314,174)
Interest expense...................................................................       260,808        195,739
                                                                                      -----------      ---------
     Net loss......................................................................      (463,689)      (509,913)
Accumulated deficit, beginning of year.............................................      (885,168)      (375,255)
                                                                                      -----------      ---------
Accumulated deficit, end of year...................................................   $(1,348,857)     $(885,168)
                                                                                      -----------      ---------
                                                                                      -----------      ---------
</TABLE>

                       See notes to financial statements.

                                      F-25
<PAGE>

                     DYNAMIC PRODUCTS CORP. AND SUBSIDIARY
                      CONSOLIDATED STATEMENT OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                                            FOR THE YEAR ENDED
                                                                                                JUNE 30,
                                                                                         ------------------------
                                                                                            1999          1998
                                                                                         -----------    ---------
<S>                                                                                      <C>            <C>
Cash flows from operating activities:
  Net loss............................................................................   $  (463,689)   $(509,913)
                                                                                         -----------    ---------
     Adjustments to reconcile net loss to cash used in operating activities:
       Depreciation and amortization..................................................       155,699      114,589
       Decrease in:
          Accounts receivable.........................................................        37,214       38,931
          Inventory...................................................................        14,099       23,930
          Prepaid assets and other assets.............................................        22,100       57,180
       Decrease in:
          Accounts payable, accrued expenses and other current liabilities............       (55,832)     (49,115)
                                                                                         -----------    ---------
  Total adjustments...................................................................       173,280      185,515
                                                                                         -----------    ---------
Net cash used in operating activities.................................................      (290,409)    (324,398)
                                                                                         -----------    ---------
Cash flows from investing activities:
  Purchase of property and equipment..................................................        (2,819)          --
                                                                                         -----------    ---------
Net cash used in investing activities.................................................        (2,819)          --
                                                                                         -----------    ---------
Cash flows from financing activities:
  Payments of notes and loans payable.................................................    (1,305,371)    (315,641)
  Increase in:
     Notes payable....................................................................            --      623,698
     Due to former shareholders.......................................................       120,690           --
     Due to affiliates................................................................        60,647           --
     Equity investment by parent company..............................................     1,400,000           --
                                                                                         -----------    ---------
Net cash provided by financing activities.............................................       275,966      308,057
                                                                                         -----------    ---------
Net decrease in cash and cash equivalents.............................................       (17,262)     (16,341)
Cash at beginning of year.............................................................            30       16,371
                                                                                         -----------    ---------
Cash (overdraft) at end of year.......................................................   $   (17,232)   $      30
                                                                                         -----------    ---------
                                                                                         -----------    ---------
Supplemental disclosures of cash flows information:
  Cash paid during the period for:
     Interest.........................................................................   $   145,968    $ 142,223
</TABLE>

                       See notes to financial statements.

                                      F-26
<PAGE>

                     DYNAMIC PRODUCTS CORP. AND SUBSIDIARY
                         NOTES TO FINANCIAL STATEMENTS

                                 JUNE 30, 1999


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

  Nature of operations:

     Dynamic Products Corp. ("Dynamic") was organized under the laws of the
State of Nevada on October 2, 1996. On November 21, 1996 (effective October 1,
1996) Dynamic purchased all of the issued and outstanding capital stock of
Remarkable Office Products, Inc. ("Remarkable") for $1,406,250. Dynamic is
engaged in mail order retail sale of consumer products principally through mail
order catalogues.

     In May 1999, a newly formed wholly-owned subsidiary of America's Shopping
Mall, Inc. purchased all the shares of Dynamic.

  Principles of consolidation:

     The consolidated financial statements include the accounts of Dynamic and
its wholly-owned subsidiary, Remarkable. Intercompany balances and transactions
have been eliminated in consolidation.

  Inventory:

     Inventory, consisting primarily of finished goods, is valued at the lower
of cost (first-in, first-out basis) or market.

  Property and equipment:

     Property and equipment are stated at cost less accumulated depreciation.
Depreciation is provided using the straight-line method, principally 5-7 years,
over the estimated useful lives of the assets.

  Intangible assets:

     The costs of the customer list, trademarks and telephone numbers acquired
are being amortized on a straight-line basis over 15 years based on management's
analysis and estimates of the expected useful life of the assets. Goodwill,
which arose from the purchase of Remarkable, is being amortized on a
straight-line basis over 15 years.

  Use of estimates:

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the dates of the financial
statements and the reported amounts of revenues and expenses during the
reporting periods. Actual results could differ from those estimates.

2. MANAGEMENT'S PLAN:

     In June 1999, the parent company had invested $1,400,000 in the Company.
Dynamic has a working capital deficiency of $621,887 at June 30, 1999; however,
the management of the parent company intends to continue financing any future
working capital requirements of Dynamic.

                                      F-27
<PAGE>

                     DYNAMIC PRODUCTS CORP. AND SUBSIDIARY
                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)

                                 JUNE 30, 1999


3. PROPERTY AND EQUIPMENT:

     Major classification of property and equipment are summarized as follows:

<TABLE>
<S>                                                                                   <C>
Equipment..........................................................................   $60,950
Furniture and fixtures.............................................................     6,040
Leasehold improvements.............................................................     9,740
                                                                                      -------
                                                                                       76,730
Less: Accumulated depreciation and amortization....................................    55,993
                                                                                      -------
                                                                                      $20,737
                                                                                      -------
                                                                                      -------
</TABLE>

4. OTHER ASSETS

<TABLE>
<S>                                                                            <C>           <C>
Other assets are summarized as follows:
  Intangible assets:
     Customer list..........................................................   $  850,000
     Trademarks.............................................................      100,000
     Telephone numbers......................................................       50,000
                                                                               ----------
                                                                                1,000,000
  Less: Accumulated amortization............................................   $  266,667    $  733,333
                                                                               ----------    ----------
     Goodwill...............................................................      354,250
  Less: Accumulated amortization............................................       64,900       289,350
                                                                               ----------    ----------
                                                                                              1,022,683
Security deposits...........................................................                      7,360
                                                                                             ----------
                                                                                             $1,030,043
                                                                                             ----------
                                                                                             ----------
</TABLE>

5. DUE TO FORMER SHAREHOLDERS

     Loans payable to former shareholders in the amount of $420,690 bear
interest at the rate of 7% per annum.

     Interest expense to former shareholders for the year ended June 30, 1999
and 1998 amounted to $28,875 and $27,000, respectively.

6. RELATED PARTY TRANSACTIONS

     Dynamic received reimbursement for salaries and benefits of shared
employees with a related company of approximately $5,000 per week. This income
amounted to $97,500 for the period ended April 30, 1999.

7. COMMITMENTS

     Dynamic is obligated under two leases for office space. One of the leases
expires March 31, 2000 and the other expires December 30, 2002. The Company's
obligation under these leases, net of reimbursements from an affiliated company
is $2,730 per month. Rent expense amounted to $38,463 for the year ended
June 30, 1999 and $86,060 for the year ended June 30, 1998.

                                      F-28
<PAGE>

                     DYNAMIC PRODUCTS CORP. AND SUBSIDIARY
                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)

                                 JUNE 30, 1999


7. COMMITMENTS--(CONTINUED)

     Future minimum payments are as follows:

JUNE 30,                                                 AMOUNT
- ---------------------------------------------------      -------
2000................................................     $27,888
2001................................................      17,160
2002................................................      17,160
2003................................................       8,580
                                                         -------
                                                         $70,788
                                                         -------
                                                         -------

8. INCOME TAXES

     Dynamic has net operating losses which will be effectively eliminated under
the change of ownership rules of the Internal Revenue Service.

                                      F-29
<PAGE>

                          INDEPENDENT AUDITORS' REPORT


Dynamic Products Corp.
382 Route 59
Monsey, NY 10952

We have audited the accompanying consolidated balance sheet of Dynamic Products
Corp. and Subsidiary and the related consolidated statements of operations and
accumulated deficit, and cash flows for the year then ended. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Dynamic Products Corp. and
Subsidiary as of June 30, 1998, and the results of its operations and cash flows
for the year then ended in conformity with generally accepted accounting
principles.

The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern. As discussed in Note B to the
consolidated financial statements, the Company has suffered a loss from
operations for the year ended June 30, 1998 and has a net capital and working
deficiency that raise substantial doubt about its ability to continue as a going
concern. Management's plans in regard to these matters are also described in
Note B. The consolidated financial statements do not include any adjustments
that might result from the outcome of this uncertainty.

                                          SMALLBERG SORKIN & COMPANY LLP

July 23, 1998
New York, New York

                                      F-30
<PAGE>

                     DYNAMIC PRODUCTS CORP. AND SUBSIDIARY
                           CONSOLIDATED BALANCE SHEET
                              AS OF JUNE 30, 1998

<TABLE>
<S>                                                                                                    <C>
                                               ASSETS
Current assets:
  Cash..............................................................................................   $       30
  Accounts receivable, less allowance for doubtful accounts of $10,000..............................       71,002
  Inventories.......................................................................................      115,877
  Prepaid expenses..................................................................................       16,690
                                                                                                       ----------
Total current assets................................................................................      203,599
Property and equipment, at cost, less accumulated depreciation of $39,906...........................       34,004
Other assets........................................................................................    1,178,807
                                                                                                       ----------
Total assets........................................................................................   $1,416,410
                                                                                                       ----------
                                                                                                       ----------

                                LIABILITIES LESS CAPITAL DEFICIENCY
Current liabilities:
  Current maturities of long-term debt..............................................................   $  136,271
  Accounts payable..................................................................................      184,049
  Loans payable--Foothill Capital Corp..............................................................      160,651
  Others............................................................................................      499,840
  Accrued expenses and other current liabilities....................................................       54,288
                                                                                                       ----------
Total current liabilities...........................................................................    1,035,099
Long-term debt......................................................................................      888,729
                                                                                                       ----------
Total liabilities...................................................................................    1,923,828
Commitments
Capital deficiency:
  Common stock:
     25,000 shares authorized, no par value
     775 shares issued and outstanding..............................................................        7,750
  Additional paid in capital........................................................................      370,000
  Accumulated deficit (Exhibit B)...................................................................     (885,168)
                                                                                                       ----------
Net capital deficiency..............................................................................     (507,418)
                                                                                                       ----------
Total liabilities less capital deficiency...........................................................   $1,416,410
                                                                                                       ----------
                                                                                                       ----------
</TABLE>

   The accompanying auditor's report and notes are an integral part of these
                             financial statements.

                                      F-31
<PAGE>

                     DYNAMIC PRODUCTS CORP. AND SUBSIDIARY
          CONSOLIDATED STATEMENT OF OPERATIONS AND ACCUMULATED DEFICIT
                        FOR THE YEAR ENDED JUNE 30, 1998

<TABLE>
<S>                                                                                        <C>         <C>
Net revenues............................................................................               $  885,558

Cost of goods sold......................................................................                  227,632
                                                                                                       ----------

Gross profit............................................................................                  657,926

Operating expenses:

  Selling...............................................................................   $266,031

  General and administrative............................................................    711,116

  Interest..............................................................................    195,739
                                                                                           --------

Total operating expenses................................................................                1,172,886
                                                                                                       ----------

Loss before income tax credit...........................................................                 (514,960)

Income tax credit.......................................................................                   (5,047)
                                                                                                       ----------

Net loss................................................................................                 (509,913)

Accumulated deficit--beginning of year..................................................                 (375,255)
                                                                                                       ----------

Accumulated deficit--end of year........................................................               $ (885,168)
                                                                                                       ----------
                                                                                                       ----------
</TABLE>

   The accompanying auditor's report and notes are an integral part of these
                             financial statements.

                                      F-32
<PAGE>

                    DYNAMIC PRODUCTS CORP. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                        FOR THE YEAR ENDED JUNE 30, 1998

<TABLE>
<CAPTION>

Cash flows used in operating activities:
<S>                                                                                        <C>        <C>
  Net loss...............................................................................             $  (509,913)
  Adjustments to reconcile net income to net cash provided by (used in) operating
     activities:
     Depreciation........................................................................  $  15,982
     Amortization........................................................................     98,607
     (Increase) decrease in:
       Accounts receivable...............................................................     38,931
       Inventories.......................................................................     23,930
       Prepaid expenses..................................................................     56,220
       Other assets......................................................................        960
     Increase (decrease) in:
       Accounts payable..................................................................    (75,250)
       Accrued expenses and other current liabilities....................................     26,135
                                                                                           ---------
          Total adjustments..............................................................                 185,515
                                                                                                      -----------

Net cash used in operating activities:                                                                   (324,398)

Cash flows from (used in) financing activities:
  Increase in loans payable:
     Foothill Capital Corp...............................................................    123,858
     Others..............................................................................    499,840
  Payments of long-term debt.............................................................   (315,641)
                                                                                           ---------
Net cash flows from financing activities.................................................                 308,057
                                                                                                      -----------
Net decrease in cash.....................................................................                 (16,341)
Cash--beginning of year..................................................................                  16,371
                                                                                                      -----------
Cash--end of year........................................................................             $        30
                                                                                                      -----------
                                                                                                      -----------
Supplemental disclosures of cash flow information:
  Cash paid during the year for:
     Interest............................................................................             $   142,223
</TABLE>

                  The accompanying auditor's report and notes
              are an integral part of these financial statements.

                                      F-33
<PAGE>

                     DYNAMIC PRODUCTS CORP. AND SUBSIDIARY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                 JUNE 30, 1998


A. BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     1. Nature of Operations.  Dynamic Products Corp. (the "Company") was
        organized under the laws of the State of Nevada on October 2, 1996. On
        November 21, 1996 (effective October 1, 1996) the Company purchased all
        of the issued and outstanding capital stock of Remarkable Office
        Products, Inc. ("Remarkable") from Celestial Ventures Corporation for
        $1,406,250.

     2. Principles of Consolidation.  The consolidated financial statements
        include the accounts of the Company and its wholly owned subsidiary,
        Remarkable. Intercompany balances and transactions have been eliminated
        in consolidation.

     3. Inventories.  Inventories, consisting primarily of finished goods, is
        valued at the lower of cost (first-in, first-out basis) or market.

     4. Property and Equipment.  Property and equipment are stated at cost less
        accumulated depreciation. Depreciation is provided over the estimated
        useful lives of the assets using the straight-line method.

     5. Intangible Assets.  The costs of the customer list, trademarks and
        telephone numbers acquired are being amortized on a straight-line basis
        over 15 years. Goodwill, which arose from the purchase of Remarkable, is
        being amortized on a straight-line basis over 15 years.

     6. Income Taxes.  Current income taxes are based on the taxable income for
        the year, as measured by the current year's tax returns. Deferred income
        taxes arise primarily due to various temporary differences between
        financial and income tax reporting. Valuation allowances are established
        when necessary to reduce deferred tax assets to the amount expected to
        be realized.

     7. Use of Estimates.  The preparation of financial statements in conformity
        with generally accepted accounting principles requires management to
        make estimates and assumptions that affect the reported amounts of
        assets and liabilities and disclosure of contingent assets and
        liabilities at the dates of the financial statements and the reported
        amounts of revenues and expenses during the reporting periods. Actual
        results could differ from those estimates.

B. MANAGEMENT'S PLANS

     The Company's financial statements have been prepared on a going concern
basis which contemplates the realization of the carrying amounts of assets and
liquidation of liabilities in the normal course of business. The Company has a
working capital deficiency of $831,500 and a capital deficiency of $507,418 at
June 30, 1998.

     Continuation of the Company as a going concern is dependent upon achieving
profitable operations and obtaining adequate financing. The Company's financial
statements do not include any adjustments relating to the realization of assets
and liquidation of liabilities that might be necessary should the Company be
unable to continue as a going concern.

                                      F-34
<PAGE>

                     DYNAMIC PRODUCTS CORP. AND SUBSIDIARY
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)

                                 JUNE 30, 1998


C. PROPERTY AND EQUIPMENT

     Major classification of property and equipment and their respective
depreciable lives are summarized below:

<TABLE>
<CAPTION>
                                                                                              DEPRECIABLE
                                                                                                 LIVES
                                                                                             -------------
<S>                                                                         <C>              <C>
  Equipment..............................................................   $      58,130         5 years
  Furniture and fixtures.................................................           6,040       5-7 years
  Leasehold improvements.................................................           9,740    Life of lease
                                                                            -------------
                                                                                   73,910
Less: Accumulated depreciation and amortization..........................          39,906
                                                                            -------------
                                                                            $      34,004
                                                                            -------------
                                                                            -------------
</TABLE>

D. OTHER ASSETS

<TABLE>
<S>                                                                                   <C>              <C>
Other assets are summarized as follows:
       Intangible assets:..........................................................
       Customer list...............................................................   $     850,000
       Trademarks..................................................................         100,000
       Telephone numbers...........................................................          50,000
                                                                                      -------------
                                                                                          1,000,000
       Less: Accumulated amortization..............................................         200,000
                                                                                      -------------
                                                                                                       $     800,000
       Goodwill....................................................................         354,250
       Less: Accumulated amortization..............................................          41,300
                                                                                      -------------
                                                                                                             312,950
       Loan origination fees.......................................................          58,424
       Less: Accumulated amortization..............................................           9,078           49,346
                                                                                      -------------    -------------
                                                                                                           1,162,296
       Security deposits...........................................................                           15,376
Other..............................................................................                            1,135
                                                                                                       -------------
                                                                                                       $   1,178,807
                                                                                                       -------------
                                                                                                       -------------
</TABLE>

E. LOANS PAYABLE--OTHERS

     Loans payable--others includes $305,000 owed to stockholders. Such
obligations were loaned to the Company, with interest at 7% per annum, to
support the cash flow needs of the Company. As of June 30, 1998, interest has
been accrued or paid.

                                      F-35
<PAGE>

                     DYNAMIC PRODUCTS CORP. AND SUBSIDIARY
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)

                                 JUNE 30, 1998


F. LONG-TERM DEBT

     Long-term debt consists of the following:

<TABLE>
<S>                                                                                                    <C>
       (1) Loan payable--Sterling Commercial Capital, Inc. CMCO, Inc. and
          Robert Davidoff ("Sterling")..............................................................   $  725,000
       (2) Note payable--John Patten................................................................      300,000
                                                                                                       ----------
                                                                                                        1,025,000
          Less: Current maturities..................................................................      136,271
                                                                                                       ----------
                                                                                                       $  888,729
                                                                                                       ----------
                                                                                                       ----------
</TABLE>

     (1) In May 1997 the Company obtained a $725,000 loan from Sterling. The
loan, as amended on June 25, 1998 is payable in 65 installments of $14,940,
including interest, at an annual rate of 14%, commencing January 1999 with a
final payment in June 2004. The loan is secured by all of the assets of the
Company and is subordinated to the indebtedness of Foothill Capital Corp. The
loan holders have warrants to purchase 35% of the common stock of the Company
through May 2004 for $100.

     (2) Note Payable--John Patten (a shareholder) is payable at an amount not
to exceed $100,000 in any one year, commencing after June 30, 1998. Such payment
is to be based upon "Available Cash Flow" which is defined as net income plus
depreciation and amortization, less payment on debt owed to Sterling. Interest
at the annual rate of 9% is to be paid monthly commencing July 1997. The note is
subordinated to the debt to Sterling.

     Maturities of long-term debt are as follows:

1999........................................................   $  136,271
2000........................................................      180,573
2001........................................................      192,605
2002........................................................      106,436
2003........................................................      122,330
Thereafter..................................................      286,785
                                                               ----------
                                                               $1,025,000
                                                               ----------
                                                               ----------

     Maturities in 1999, 2000 and 2001 include $100,000 annually for note
payable--John Patten.

G. LOAN PAYABLE--FOOTHILL CAPITAL CORP.

     In December 1996 Remarkable obtained a $500,000 line of credit payable on
demand from Foothill Capital Corp. As of June 30, 1998 the outstanding loan was
$160,651 and is secured by substantially all of the assets of Remarkable and is
subject to interest at an annual rate of 3% above the prime the rate (at
June 30, 1998, the prime rate was 8 1/2%).

H. COMMITMENTS

     Rent expense, including real estate taxes, for the year ended June 30, 1998
amounted to $104,263. Future minimum annual rental commitments under
noncancellable leases in effect on June 30, 1998, are $64,000 in 1999 and
$26,000 in 2000.

                                      F-36
<PAGE>

                          INDEPENDENT AUDITORS' REPORT


Board of Directors and Shareholders
Creadis Promotions, Inc.
Monsey, New York

We have audited the accompanying balance sheet of Creadis Promotions, Inc. as of
April 30, 1999 and the related statements of operations, accumulated deficit,
and cash flows for the period December 10, 1998 through April 30, 1999. The
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Creadis Promotions, Inc. as of
April 30, 1999, and the results of its operations and its cash flows for the
period December 10, 1998 through April 30, 1999 in conformity with generally
accepted accounting principles.


                                          ARTHUR YORKES & COMPANY

New York, New York
August 17, 1999

                                      F-37
<PAGE>

                            CREADIS PROMOTIONS, INC.
                                 BALANCE SHEET
                                 APRIL 30, 1999

<TABLE>
<S>                                                                                                     <C>
                                               ASSETS
Current assets:
  Cash and cash equivalents..........................................................................   $   3,422
  Account receivable.................................................................................     154,427
  Inventory..........................................................................................      35,770
  Prepaid assets and other current assets............................................................       6,622
                                                                                                        ---------
Total current assets.................................................................................     200,241
Property and equipment, net of depreciation..........................................................      26,966
Intangible assets, net of amortization...............................................................     128,750
Other assets.........................................................................................       2,860
                                                                                                        ---------
                                                                                                        $ 358,817
                                                                                                        ---------
                                                                                                        ---------
                                LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable, accrued expenses and other current liabilities...................................   $ 167,732
  Note payable--current portion......................................................................       8,460
  Due to affiliates..................................................................................      22,579
                                                                                                        ---------
Total current liabilities............................................................................     198,771
                                                                                                        ---------
Notes payable--net of current portion................................................................      31,018
                                                                                                        ---------
Commitments (Note 5)
Shareholders' equity:
  Common stock $.01 par value; 200 shares authorized, issued, and outstanding........................           2
  Additional paid-in-capital.........................................................................     249,998
  Retained earnings (deficit)........................................................................    (120,972)
                                                                                                        ---------
                                                                                                          129,028
                                                                                                        ---------
                                                                                                        $ 358,817
                                                                                                        ---------
                                                                                                        ---------
</TABLE>

                       See notes to financial statements.

                                      F-38
<PAGE>

                            CREADIS PROMOTIONS, INC.
                            STATEMENT OF OPERATIONS
                    DECEMBER 10, 1998 THROUGH APRIL 30, 1999

<TABLE>
<S>                                                                                 <C>
Net revenues.....................................................................   $ 632,120
Cost of goods sold...............................................................     487,921
                                                                                    ---------
                                                                                      144,199
Selling, general and administrative expenses.....................................     265,171
                                                                                    ---------
Operating loss...................................................................    (120,972)
Retained earnings, beginning.....................................................          --
                                                                                    ---------
Retained earnings (deficit), end of year.........................................   $(120,972)
                                                                                    ---------
                                                                                    ---------
</TABLE>

                       See notes to financial statements.

                                      F-39
<PAGE>

                            CREADIS PROMOTIONS, INC.
                            STATEMENT OF CASH FLOWS
                    DECEMBER 10, 1998 THROUGH APRIL 30, 1999

<TABLE>
<S>                                                                                                     <C>
Cash flows from operating activities:
  Net loss...........................................................................................   $(120,972)
                                                                                                        ---------
     Adjustment to reconcile net loss to cash used in operating activities, net of acquisition:
       Depreciation and amortization.................................................................       7,476
       (Increase) decrease in:
          Accounts receivable........................................................................     491,339
          Inventory..................................................................................       8,900
          Prepaid assets and other assets............................................................      (9,482)
       Decrease in:
          Accounts payable, accrued expenses and other current liabilities...........................    (296,184)
                                                                                                        ---------
       Total adjustments.............................................................................     202,049
                                                                                                        ---------
Net cash provided by operating activities............................................................      81,077
                                                                                                        ---------
Cash flows from investing activities:
  Purchase of fixed assets...........................................................................     (26,856)
  Acquisition of assets..............................................................................    (362,856)
                                                                                                        ---------
Net cash used in investment activities...............................................................    (389,712)
                                                                                                        ---------
Cash flows from financing activities:
  Proceeds from issuance of common stock.............................................................     250,000
  Increase in:
     Due to affiliates...............................................................................      22,579
     Notes payable...................................................................................      39,478
                                                                                                        ---------
Net cash provided by financing activities............................................................     312,057
                                                                                                        ---------
Increase in cash and cash equivalents................................................................       3,422
Cash and cash equivalents, beginning of period.......................................................          --
                                                                                                        ---------
Cash and cash equivalents, end of period.............................................................   $   3,422
                                                                                                        ---------
                                                                                                        ---------
</TABLE>

                       See notes to financial statements.

                                      F-40
<PAGE>

                            CREADIS PROMOTIONS, INC.

                         NOTES TO FINANCIAL STATEMENTS

                                 APRIL 30, 1999


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

     Significant accounting policies followed by the Company in the preparation
of the accompanying financial statements are summarized below.

  General:

     Creadis Promotions, Inc. (the "Company") principal business is the sales of
customized products used primarily in sales promotions. The Company's activities
include the operations of promotions under which the Company operates certain
lines.

  Inventory:

     Inventories are stated at the lower of cost or market generally on the
first-in, first-out basis.

  Depreciation:

     Property, plant and equipment are valued at cost. Assets are depreciated
using the accelerated method, generally three years for vehicles, five years for
furniture and fixtures, and computer equipment. Improvements to leased property
are being amortized over the estimated service lives of the improvements.

  Cash and cash equivalents:

     For purposes of the statements of cash flows, the Company considers all
highly liquid debt instruments with an original maturity of three months or less
to be cash equivalents.

  Estimates:

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that effect the reported amounts of assets and liabilities and
disclosures of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

2. INTANGIBLE ASSETS:

     The Company recorded the following intangible assets in relation to the
purchase of assets of Heyden Corporation on December 10, 1998. Amortization is
over 15 years, except for a covenant not to compete which is amortized over
5 years.

<TABLE>
<CAPTION>
                                                                                      AMOUNT
                                                                                     --------
<S>                                                                                  <C>
Goodwill..........................................................................   $ 45,000
Trade Name........................................................................     45,000
Covenant not to compete...........................................................     45,000
                                                                                     --------
                                                                                      135,000
Accumulated amortization..........................................................      6,250
                                                                                     --------
                                                                                     $128,750
                                                                                     --------
                                                                                     --------
</TABLE>

                                      F-41
<PAGE>

                            CREADIS PROMOTIONS, INC.
                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)

                                 APRIL 30, 1999


3. PROPERTY AND EQUIPMENT:

     Property and equipment consists of the following:

<TABLE>
<CAPTION>
                                                                                      AMOUNT
                                                                                      -------
<S>                                                                                   <C>
Machinery and equipment............................................................   $16,189
Office furniture...................................................................     3,919
Computer equipment.................................................................     8,084
                                                                                      -------
                                                                                       28,192
Accumulated depreciation...........................................................     1,226
                                                                                      -------
                                                                                      $26,966
                                                                                      -------
                                                                                      -------
</TABLE>

4. NOTE PAYABLE:

     The Company provided an unsecured note to the seller of the assets of
Heyden Corporation. The note is due in 60 monthly installments of $705 plus
interest at 8% per annum. Interest paid during the period ended April 30, 1999
was approximately $1,400. This note was guaranteed by two of the Company's
shareholders.

5. COMMITMENTS:

     The Company has an agreement to pay a consulting fee of $6,120 per month
for a period of sixty months through December 2003. The consulting fee paid
under this agreement for the period ended April 30, 1999 amounted to $24,480.
This agreement is personally guaranteed by two of the Company's shareholders.

     The Company is also obligated to pay their portion of salaries and benefits
for shared employees with a related company of approximately $5,000 per week.
This expense amounted to $97,500 for the period ended April 30, 1999.

     The Company is obligated under a lease for office space. The current lease,
which expired June 30, 1999 was renewed for one year ending June 30, 2000. For
the period ending April 30, 1999, the company was obligated to pay $1,300 per
month. The renewal option, commencing July 1, 1999 requires a monthly rent of
$1,430 per month.

     The Company also has an agreement with an affiliated company to pay 50% of
the affiliated Company's rent. The Company's share of the lease approximates
$1,200 per month, and expires on March 31, 2000. Rent expense amounted to
$12,961 for the period ended April 30, 1999.

     Future minimum payments due under the lease are $30,007 for the year ended
April 30, 2000 and $2,860 for the year ended April 30, 2001.

6. INCOME TAXES:

     The Company has a net operating loss which will be effectively eliminated
upon the subsequent exchange of all of its common shares in May of 1999 under
the change of ownership rules of the Internal Revenue Service.

                                      F-42
<PAGE>

                          INDEPENDENT AUDITORS' REPORT


To the Board of Directors and Shareholders
Creadis Promotions, Inc.
Monsey, New York

We have audited the accompanying statements of assets acquired subject to
certain liabilities from Heyden Incorporated as at December 10, 1998 and the
related statements of revenues and direct operating expenses of business
acquired, and cash flows for the period January 1, 1998 through December 10,
1998 and the year ended December 31, 1997. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits of the financial statements provide a reasonable
basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the assets acquired subject to certain liabilities from
Heyden Incorporated as at December 10, 1998 and the results of its operations
and cash flows for the period January 1, 1998 through December 10, 1998 and the
year ended December 31, 1997, in conformity with generally accepted accounting
principles.

                                          ARTHUR YORKES & COMPANY

New York, New York
April 8, 1999

                                      F-43
<PAGE>

                              HEYDEN INCORPORATED
          STATEMENT OF ASSETS ACQUIRED SUBJECT TO CERTAIN LIABILITIES
                               DECEMBER 10, 1998

<TABLE>
<S>                                                                                                     <C>
                                                ASSETS
Current assets:
  Accounts receivable.................................................................................  $  645,766
  Inventory...........................................................................................      44,670
                                                                                                        ----------
Total current assets..................................................................................     690,436
Warehouse equipment...................................................................................       1,336
Intangible assets.....................................................................................     135,000
                                                                                                        ----------
                                                                                                        $  826,772
                                                                                                        ----------
                                                                                                        ----------
                                        LIABILITIES AND EQUITY
Current liabilities:
  Accounts payable....................................................................................  $  463,916
Net equity in assets acquired by buyer................................................................     362,856
                                                                                                        ----------
                                                                                                        $  826,772
                                                                                                        ----------
                                                                                                        ----------
</TABLE>

                       See notes to financial statements.

                                      F-44
<PAGE>

                              HEYDEN INCORPORATED
            STATEMENTS OF REVENUES AND DIRECT OPERATING EXPENSES OF
                               BUSINESS ACQUIRED

<TABLE>
<CAPTION>
                                                                                      JANUARY 1, 1998
                                                                                          THROUGH        YEAR ENDED
                                                                                        DECEMBER 10,     DECEMBER 31,
                                                                                            1998            1997
                                                                                      ---------------    ------------
<S>                                                                                   <C>                <C>
Revenues...........................................................................     $ 1,461,860       $1,728,191
Cost of goods sold.................................................................       1,066,821        1,205,699
                                                                                        -----------       ----------
                                                                                            395,039          522,492
Selling, general and administrative expenses.......................................         412,801          388,387
                                                                                        -----------       ----------
Net income (loss) before income taxes..............................................         (17,762)         134,105
Income taxes.......................................................................              --           42,000
                                                                                        -----------       ----------
Net income (loss)..................................................................     $   (17,762)      $   92,105
                                                                                        -----------       ----------
                                                                                        -----------       ----------
</TABLE>

                       See notes to financial statements.

                                      F-45
<PAGE>

                              HEYDEN INCORPORATED
                            STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                                      JANUARY 1, 1998
                                                                                          THROUGH          YEAR ENDED
                                                                                        DECEMBER 10,      DECEMBER 31,
                                                                                            1998             1997
                                                                                      ---------------    ------------
<S>                                                                                   <C>                <C>
Cash flows from operating activities:
  Net income (loss)................................................................      $ (17,762)        $ 92,105
                                                                                         ---------         --------
     Adjustment to reconcile net income to cash provided by operating activities:
       Depreciation................................................................             --            1,325
       (Increase) decrease in:
          Accounts receivable......................................................       (316,739)           5,786
          Inventory................................................................          1,895          (12,580)
       Increase (decrease) in:
          Accounts payable.........................................................        307,616           10,862
          Other liabilities........................................................        (79,823)          29,398
                                                                                         ---------         --------
            Total adjustments......................................................        (87,051)          34,791
                                                                                         ---------         --------
Net cash provided by (used in) operating activities................................       (104,813)         126,896
Net cash effect of assets and liabilities not included in acquisition..............          1,109           52,474
                                                                                         ---------         --------
Increase (decrease) in cash........................................................       (105,922)          74,422
Cash at beginning of period........................................................        105,922           31,500
                                                                                         ---------         --------
Cash at end of period..............................................................      $      --         $105,922
                                                                                         ---------         --------
                                                                                         ---------         --------
</TABLE>

                       See notes to financial statements.

                                      F-46
<PAGE>

                              HEYDEN INCORPORATED
                         NOTES TO FINANCIAL STATEMENTS

                               DECEMBER 10, 1998


1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

     Significant accounting policies followed by the Company in the preparation
of the accompanying financial statements are summarized below.

  General:

     Heyden Incorporated (the "Company") was in the principal business of sales
of customized products used primarily in sales promotions. The Company's
activities include the operations of promotions under which the Company operates
certain lines.

  Inventory:

     Inventory is stated at the lower of cost or market generally on the
first-in, first-out basis.

  Depreciation:

     Property and equipment are valued at cost. Assets are depreciated using the
accelerated method, generally three years for vehicles, five years for furniture
and fixtures, and computer equipment. Improvements to leased property are being
amortized over the estimated service lives of the improvements.

  Cash and cash equivalents:

     For purposes of the statements of cash flows, the Company considers all
highly liquid debt instruments with an original maturity of three months or less
to be cash equivalents.

  Estimates:

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that effect the reported amounts of assets and liabilities and
disclosures of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

2. SALE OF ASSETS:

     On December 10, 1998, substantially all of the assets and liabilities of
the Company with a net market value of approximately $225,000 were sold for cash
and notes totaling approximately $363,000 as follows:

<TABLE>
<S>                                                                                 <C>
Cash at closing--December 1998....................................................  $   75,000
Note payable--due February 1999 plus interest at 8% per annum.....................     245,557
Note payable--due in 60 monthly installments of $705 plus interest at 8% per
  annum...........................................................................      42,298
                                                                                    ----------
                                                                                    $  362,855
                                                                                    ----------
                                                                                    ----------
</TABLE>

3. PRIOR LEASE OBLIGATION:

     The Company was obligated under a lease for its production and warehouse
location.

     The lease with extension expired November 30, 1998. The monthly rent
including escalation was $2,813 per month.

     Rent expense, including escalation provisions, amounted to $30,427 and
$33,750 for the period ended December 10, 1998 and the year ended December 31,
1997, respectively.

                                      F-47
<PAGE>

                                    PART II


ITEM 24. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     Reference is made to "Management--Indemnification of Directors and
Officers" in the prospectus included in Part I.


ITEM 25. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

     The following table sets forth the various expenses in connection with the
sale and distribution of the securities being registered hereby. All amounts are
estimated except the Commission registration fee.

SEC registration fee..........................................   $  3,840
Accounting fees and expenses..................................     35,000
Printing and engraving expenses...............................
Legal fees and expenses.......................................     75,000
Miscellaneous fees and expenses...............................
                                                                 --------
     Total....................................................
                                                                 --------
                                                                 --------


ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES

     The following securities have been sold by America's Shopping Mall, Inc. or
its predecessor, Advanced Medical Sciences, Inc. within the past three years
without registering the securities under the Securities Act:

     (1) On March 9, 1999, Advanced Medical Sciences' Board of Directors sold
         14,500,000 shares of its common stock to John L. Patten for $290,000
         previously paid in cash. The sale was deemed to be exempt from
         registration by virtue of Section 4(2) of the Securities Act as a
         transaction not involving any public offering.

     (2) On March 9, 1999, Advanced Medical Sciences' Board of Directors sold
         3,750,000 shares of common stock to John L. Patten for $75,000 in cash.
         The sale was deemed to be exempt from registration by virtue of
         Section 4(2) of the Securities Act as a transaction not involving any
         public offering.

     (3) On March 9, 1999, Advanced Medical Sciences' Board of Directors sold
         3,000,000 shares of common stock to Irwin Schneidmill, president and a
         director of Advanced Medical Sciences, in consideration of $30,000 of
         unpaid consulting fees due to him. The sale was deemed to be exempt
         from registration by virtue of Section 4(2) of the Securities Act as a
         transaction not involving any public offering.

     (4) On May 11, 1999, Advanced Medical Sciences' Board of Directors sold
         10,000,000 shares of common stock to Kathleen N. Patten for $200,000 in
         cash. The offer and sale of securities was deemed to be exempt from
         registration by virtue of Section 4(2) of the Securities Act as a
         transaction not involving any public offering.

     (5) Pursuant to an asset purchase agreement dated as of April 21, 1999
         whereby America's Shopping Mall acquired the Deerskin and Joan Cook
         catalog businesses, the purchase price of the acquired assets was paid
         through the issuance of certain unregistered securities, including (a)
         on May 1, 1999, the assumption by America's Shopping Mall of an 8%
         subordinated debenture due May 1, 2003 of the seller in the principal
         amount of $2,000,000 held by Pioneer Ventures Associates Limited
         Partnership; (b) on May 21, 1999, the issuance of an 8% convertible
         debenture due June 1, 2004 in the principal amount of $3,400,000 to
         Deerskin Trading Post, Inc. which is secured by the customer list,
         artwork, software and intellectual property purchased under the asset
         purchase agreement; and (c) on May 21, 1999, the issuance of an 8%
         convertible debenture due June 1, 2004 in the principal

                                      II-1
<PAGE>

         amount of $100,000 to James T. Patten. The $3,500,000 8% convertible
         debentures due June 1, 2004 are convertible into America's Shopping
         Mall common stock at a conversion price of $5.50 per share. However, if
         on or before December 31, 1999 America's Shopping Mall prepays to
         Deerskin Trading Post, Inc. $400,000 of the principal amount of the
         debenture held by it plus interest accrued to the date of such payment,
         then the conversion price shall be increased from $5.50 to $6.00 per
         share. The assumption and issuance of these debentures were deemed to
         be exempt from registration by virtue of Section 4(2) of the Securities
         Act as transactions not involving any public offering. The common
         shares underlying the convertible debentures are being registered
         herewith.

     (6) On May 20, 1999, America's Shopping Mall through its wholly-owned
         subsidiary, The Remarkable Group, Inc. purchased all of the outstanding
         stock of Creadis Promotions, Inc. America's Shopping Mall paid $400,000
         cash and issued 700,000 shares of common stock on May 20, 1999 to two
         of Creadis Promotions' former shareholders for their interests. The
         shares were issued in a private placement and were deemed to be exempt
         from registration by virtue of Section 4(2) of the Securities Act as a
         transaction not involving any public offering.

     (7) On June 3, 1999, America's Shopping Mall through its wholly-owned
         subsidiary, The Remarkable Group, Inc. purchased all of the outstanding
         stock of Dynamic Products Corp. America's Shopping Mall issued an
         aggregate 240,000 shares of common stock on June 3, 1999 to thirteen of
         Dynamic Products' former shareholders for their interests. The shares
         were issued in a private placement and were deemed to be exempt from
         registration by virtue of Section 4(2) of the Securities Act as a
         transaction not involving any public offering.

     (8) On May 21, 1999, America's Shopping Mall completed a $4,200,000
         financing. Pursuant to the terms of the transaction, America's Shopping
         Mall issued the following unregistered securities to Pioneer Ventures
         Associates Limited Partnership: (a) 10,000 shares of Series A Senior
         Convertible Preferred Stock, $.001 par value per share; and (b)
         1,000,000 warrants each of which will entitle the holder thereof to
         purchase one share of America's Shopping Mall common stock at $4.50 per
         share at any time until May 21, 2004. The Series A Senior Convertible
         Preferred Stock is currently convertible into 1,200,000 shares of
         America's Shopping Mall common stock. At the closing, America's
         Shopping Mall paid an investment banking fee of $105,000 to Ventures
         Management Partners LLC, the general partner of Pioneer Ventures
         Associates Limited Partnership and a $5,000 non-accountable expense
         allowance to Ventures Management Partners LLC for its out-of-pocket
         expenses incurred in connection with the transaction. The issuance of
         the Series A Senior Convertible Preferred Stock and the warrants were
         deemed to be exempt from registration by virtue of Section 4(2) of the
         Securities Act as a transaction not involving any public offering. The
         common shares underlying the Series A Senior Convertible Preferred
         Stock and the warrants are being registered herewith.

     (9) On July 14, 1999, Advanced Medical Sciences merged into America's
         Shopping Mall. Pursuant to the terms of the Amended and Restated Plan
         of Merger dated June 24, 1999, each share of common stock of Advanced
         Medical Sciences issued and outstanding immediately prior to the
         effective time of the merger was converted into one-thirtieth (1/30) of
         a share of common stock of America's Shopping Mall. No fractional
         shares of common stock were issued as a result of the merger and all
         fractional shares were rounded to the next larger whole number.

        America's Shopping Mall intended that this transaction would constitute
        an exchange of its common stock with Advanced Medical Sciences'
        shareholders exclusively where no commission or other remuneration was
        paid or given directly or indirectly for soliciting such exchange, and
        that, therefore, the securities issued would constitute exempt
        securities under Section 3(a)(9) of the Securities Act. America's
        Shopping Mall has been advised by its counsel, however, that such
        exemption was not then available to it by reason of the requirements
        contained in Rule 145. America's Shopping Mall has no other basis to
        claim exemption from registration for this transaction. In order to
        rectify this inadvertent error, America's Shopping Mall is registering
        all of its issued and outstanding shares of common stock as well as all
        of the shares of its common stock which may be issued pursuant to
        conversion of convertible securities or the exercise of warrants

                                      II-2
<PAGE>

        previously issued. No proceeds will be received by America's Shopping
        Mall upon any subsequent sales (if any) of its common stock registered
        hereunder, but it may realize up to $4,500,000 if all of the 1,000,000
        warrants issued by it (see item 8 above) are exercised.


ITEM 27. EXHIBITS

<TABLE>
<CAPTION>
EXHIBIT
NUMBER   DESCRIPTION OF DOCUMENT
- ------   -----------------------------------------------------------------------------------------------------------
<S>      <C>
  2.1     --   Asset Purchase Agreement dated as of April 21, 1999, between Advanced Medical Sciences, Inc. and
               Deerskin Trading Post, Inc.
  2.2     --   Stock Purchase Agreement dated as of May 1, 1999, among Remarkable Acquisition Corp., Irwin
               Schneidmill and Kathleen Patten for the purchase of all of the issued and outstanding capital stock
               of Creadis Promotions, Inc.
  2.3     --   Stock Purchase Agreement dated as of May 1, 1999, among Remarkable Acquisition Corp., and the selling
               shareholders of Dynamic Products Corp for the purchase of all of the issued and outstanding capital
               stock of Dynamic Products Corp.
  2.4     --   Amended and Restated Plan of Merger dated as of June 24, 1999, between Advanced Medical Sciences,
               Inc. and America's Shopping Mall, Inc.
  3.1     --   Articles of Incorporation of America's Shopping Mall, Inc., as filed with the Secretary of State of
               the State of Nevada on May 4, 1999.
  3.2     --   Articles of Amendment of the Articles of Incorporation of America's Shopping Mall, Inc., as filed with
               the Secretary of State of the State of Nevada on May 21, 1999.
  3.3     --   Articles of Merger of Advanced Medical Sciences, Inc. and America's Shopping Mall, Inc., as filed with
               the Secretary of State of the State of Nevada on July 14, 1999.
  3.4     --   Composite copy of Articles of Incorporation of America's Shopping Mall, Inc., as amended.
  3.5     --   By-laws of America's Shopping Mall, Inc.
  4.1     --   Investment Agreement dated as of May 21, 1999, between Pioneer Ventures Associates Limited
               Partnership and America's Shopping Mall, Inc for purchase of 10,000 shares of Series A Senior
               Convertible Preferred Stock.
  4.2     --   Certificate of Designation of the Series A Senior Convertible Preferred Stock of America's Shopping
               Mall, Inc.
  4.3     --   $3,400,000 Convertible Debenture due May 1, 2004 to Deerskin Trading Post, Inc. from Advanced Medical
               Sciences, Inc., dated May 21, 1999.
  4.4     --   $100,000 Convertible Debenture due May 1, 2004 to James T. Patten from America's Shopping Mall, Inc.,
               dated May 21, 1999.
  4.5     --   Amendment, dated July 22, 1999 to $3,400,000 Convertible Debenture due May 1, 2004.
  4.6     --   $2,000,000 Subordinated Debenture due May 1, 2003 to Pioneer Ventures Associates Limited Partnership
               from America's Shopping Mall, Inc., dated May 1, 1999.
  4.7     --   Warrant to purchase 1,000,000 shares of common stock to Pioneer Ventures Associates Limited
               Partnership from America's Shopping Mall, Inc., dated May 21, 1999.
 *5.1     --   Opinion of Emmet, Marvin & Martin, LLP.
  9.1     --   Voting and Shareholders Agreement dated as of May 21, 1999 by and among Advanced Medical Sciences,
               Pioneer Ventures Associates Limited, and certain shareholders of Advanced Medical Sciences, Inc.
 10.1     --   Employment Agreement dated as of May 1, 1999 between America's Shopping Mall, Inc. and Irwin
               Schneidmill.
</TABLE>

                                      II-3
<PAGE>

<TABLE>
<CAPTION>
EXHIBIT
NUMBER   DESCRIPTION OF DOCUMENT
- ------   -----------------------------------------------------------------------------------------------------------
<S>      <C>
 10.2     --   Assignment and Assumption Agreement, dated as of May 21, 1999, among Initio, Inc., America's Shopping
               Mall, Inc. and Pioneer Ventures Associates Limited Partnership.
 10.3     --   Assignment and Assumption Agreement, dated May 21, 1999, between Deerskin Trading Post, Inc. and
               America's Shopping Mall, Inc.
 10.4     --   Indenture of Lease, dated May 21, 1999, between Deerskin Trading Post, Inc. and America's Shopping
               Mall, Inc.
 10.5     --   Lease, dated September 22, 1999, between Whitney Associates and America's Shopping Mall, Inc. (2,708
               square feet).
 10.6     --   Lease, dated September 22, 1999, between Whitney Associates and America's Shopping Mall, Inc. (7,635
               square feet).
 11.1     --   Statement regarding computation of per share earnings.
 21.1     --   Subsidiaries of the registrant.
 23.1     --   Consent of Arthur Yorkes & Company.
 23.2     --   Consent of Smallberg Sorkin & Company, LLP.
*23.3     --   Consent of Emmet, Marvin & Martin, LLP.
 24.1     --   Powers of Attorney. See Signatures on page II-5.
   27     --   Financial Data Schedule.
</TABLE>

- ------------------
* To be filed by amendment.

ITEM 28. UNDERTAKINGS

  Rule 415

     America's Shopping Mall, Inc. will:

     (1) File, during any period in which it offers or sells securities, a
         post-effective amendment to this registration statement to:

          (i) Include any prospectus required by section 10(a)(3) of the
              Securities Act;

          (ii) Reflect in the prospectus any facts or events which, individually
               or together, represent a fundamental change in the information in
               the registration statement. Notwithstanding the foregoing, any
               increase or decrease in volume of securities offered (if the
               total dollar value of securities offered would not exceed that
               which was registered) and any deviation from the low or high end
               of the estimated maximum offering range may be reflected in the
               form of prospectus filed with the Commission pursuant to
               Rule 424(b) if, in the aggregate, the changes in volume and price
               represent no more than a 20% change in the maximum aggregate
               offering price set forth in the "Calculation of Registration Fee"
               table in the effective registration statement; and

          (iii) Include any additional or changed material information on the
                plan of distribution.

     (2) For determining liability under the Securities Act, treat each
         post-effective amendment as a new registration statement of the
         securities offered, and the offering of the securities at that time to
         be the initial bona fide offering.

     (3) File a post-effective amendment to remove from registration any of the
         securities that remain unsold at the end of the offering.

                                      II-4
<PAGE>

COMMISSION POLICY ON INDEMNIFICATION

     Reference is made to "Management--Indemnification of Directors and
Officers" in the prospectus included in Part I.

  Rule 430A

     America's Shopping Mall, Inc. will:

     (1) For determining any liability under the Securities Act, treat the
         information omitted from the form of prospectus filed as part of this
         registration statement in reliance upon Rule 430A and contained in a
         form of prospectus filed by us under Rule 424(b)(1), or (4) or 497(h)
         under the Securities Act as part of this registration statement as of
         the time the Commission declared it effective.

     (2) For determining any liability under the Securities Act, treat each
         post-effective amendment that contains a form of prospectus as a new
         registration statement for the securities offered in the registration
         statement, and that offering of the securities at that time as the
         initial bona fide offering of those securities.

                                      II-5
<PAGE>

                                   SIGNATURES

     In accordance with the requirements of the Securities Act of 1933, the
registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements of filing on Form SB-2 and authorized this registration
statement to be signed on its behalf by the undersigned, in the City of New York
State of New York on December 10, 1999.

                                          AMERICA'S SHOPPING MALL, INC.


                                          By:/s/ IRWIN SCHNEIDMILL
                                             ---------------------------------
                                                Irwin Schneidmill
                                                President

     Each person whose signature appears below constitutes and appoints Irwin
Schneidmill, as his true and lawful attorney-in-fact and agent, with full power
of substitution and resubstitution, in his name, place and stead, in any and all
capacities, to sign any or all further amendments (including post-effective
amendments) to this Registration Statement (and any additional Registration
Statement related hereto permitted by Rule 462(b) promulgated under the
Securities Act of 1933 (and all further amendments, including post-effective
amendments, thereto)), and to file the same, with all exhibits thereto, and
other documents in connection therewith, with the Securities and Exchange
Commission, granting unto said attorney-in-fact and agent full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in connection therewith, as fully to all intents and purposes as he
might or could do in person, hereby ratifying and confirming all that said
attorney-in-fact and agent, or his substitute or substitutes, may lawfully do or
cause to be done by virtue hereof.

     In accordance with the requirements of the Securities Act of 1933, this
registration statement was signed by the following persons in the capacities and
on the dates stated.

<TABLE>
<CAPTION>
                SIGNATURE                                      TITLE                             DATE
- ------------------------------------------  -------------------------------------------   -------------------
<S>                                         <C>                                           <C>
/s/ IRWIN SCHNEIDMILL                        Director; Chief Executive Officer              December 10, 1999
- ------------------------------------------
            Irwin Schneidmill


/s/ DENNIS J. MCNANY                         Director: Chief Financial Officer              December 10, 1999
- ------------------------------------------
             Dennis J. McNany


/s/ CHASE CARO                               Director                                       December 10, 1999
- ------------------------------------------
                Chase Caro


/s/ JOHN FERRARO                            Director                                        December 10, 1999
- ------------------------------------------
               John Ferraro


/s/ ROBERT W. TRAUSE                        Director                                        December 10, 1999
- ------------------------------------------
             Robert W. Trause


/s/ RICHARD TRUZZOLINO                      Director                                        December 10, 1999
- ------------------------------------------
            Richard Truzzolino
</TABLE>

                                      II-6

<PAGE>
                                 EXHIBIT INDEX

<TABLE>
<CAPTION>
EXHIBIT                                                                                                    SEQUENTIAL
NUMBER   DESCRIPTION OF DOCUMENT                                                                            PAGE NO.
- ------   -----------------------------------------------------------------------------------------------   -----------
<S>      <C>   <C>                                                                                         <C>
  2.1     --   Asset Purchase Agreement dated as of April 21, 1999, between Advanced Medical Sciences,
               Inc. and Deerskin Trading Post, Inc.
  2.2     --   Stock Purchase Agreement dated as of May 1, 1999, among Remarkable Acquisition Corp.,
               Irwin Schneidmill and Kathleen Patten for the purchase of all of the issued and
               outstanding capital stock of Creadis Promotions, Inc.
  2.3     --   Stock Purchase Agreement dated as of May 1, 1999, among Remarkable Acquisition Corp., and
               the selling shareholders of Dynamic Products Corp for the purchase of all of the issued
               and outstanding capital stock of Dynamic Products Corp.
  2.4     --   Amended and Restated Plan of Merger dated as of June 24, 1999, between Advanced Medical
               Sciences, Inc. and America's Shopping Mall, Inc.
  3.1     --   Articles of Incorporation of America's Shopping Mall, Inc., as filed with the Secretary
               of State of the State of Nevada on May 4, 1999.
  3.2     --   Articles of Amendment of the Articles of Incorporation of America's Shopping Mall, Inc.,
               as filed with the Secretary of State of the State of Nevada on May 21, 1999.
  3.3     --   Articles of Merger of Advanced Medical Sciences, Inc. and America's Shopping Mall, Inc.,
               as filed with the Secretary of State of the State of Nevada on July 14, 1999.
  3.4     --   Composite copy of Articles of Incorporation of America's Shopping Mall, Inc., as amended.
  3.5     --   By-laws of America's Shopping Mall, Inc.
  4.1     --   Investment Agreement dated as of May 21, 1999, between Pioneer Ventures Associates
               Limited Partnership and America's Shopping Mall, Inc for purchase of 10,000 shares of
               Series A Senior Convertible Preferred Stock.
  4.2     --   Certificate of Designation of the Series A Senior Convertible Preferred Stock of
               America's Shopping Mall, Inc.
  4.3     --   $3,400,000 Convertible Debenture due May 1, 2004 to Deerskin Trading Post, Inc. from
               Advanced Medical Sciences, Inc., dated May 21, 1999.
  4.4     --   $100,000 Convertible Debenture due May 1, 2004 to James T. Patten from America's Shopping
               Mall, Inc., dated May 21, 1999.
  4.5     --   Amendment, dated July 22, 1999 to $3,400,000 Convertible Debenture due May 1, 2004.
  4.6     --   $2,000,000 Subordinated Debenture due May 1, 2003 to Pioneer Ventures Associates Limited
               Partnership from America's Shopping Mall, Inc., dated May 1, 1999.
  4.7     --   Warrant to purchase 1,000,000 shares of common stock to Pioneer Ventures Associates
               Limited Partnership from America's Shopping Mall, Inc., dated May 21, 1999.
 *5.1     --   Opinion of Emmet, Marvin & Martin, LLP.
  9.1     --   Voting and Shareholders Agreement dated as of May 21, 1999 by and among Advanced Medical
               Sciences, Pioneer Ventures Associates Limited, and certain shareholders of Advanced
               Medical Sciences, Inc.
 10.1     --   Employment Agreement dated as of May 1, 1999 between America's Shopping Mall, Inc. and
               Irwin Schneidmill.
 10.2     --   Assignment and Assumption Agreement, dated as of May 21, 1999, among Initio, Inc.,
               America's Shopping Mall, Inc. and Pioneer Ventures Associates Limited Partnership.
</TABLE>

<PAGE>

<TABLE>
<CAPTION>
EXHIBIT                                                                                                    SEQUENTIAL
NUMBER   DESCRIPTION OF DOCUMENT                                                                            PAGE NO.
- ------   -----------------------------------------------------------------------------------------------   -----------
<S>      <C>   <C>                                                                                         <C>
 10.3     --   Assignment and Assumption Agreement, dated May 21, 1999, between Deerskin Trading Post,
               Inc. and America's Shopping Mall, Inc.

 10.4     --   Indenture of Lease, dated May 21, 1999, between Deerskin Trading Post, Inc. and America's
               Shopping Mall, Inc.
 10.5     --   Lease, dated September 22, 1999, between Whitney Associates and America's Shopping Mall,
               Inc. (2,708 square feet).
 10.6     --   Lease, dated September 22, 1999, between Whitney Associates and America's Shopping Mall,
               Inc. (7,635 square feet).
 11.1     --   Statement regarding computation of per share earnings.
 21.1     --   Subsidiaries of the registrant.
 23.1     --   Consent of Arthur Yorkes & Company.
 23.2     --   Consent of Smallberg Sorkin & Company, LLP.
*23.3     --   Consent of Emmet, Marvin & Martin, LLP.
 24.1     --   Powers of Attorney. See Signatures on page II-5.
   27     --   Financial Data Schedule.
</TABLE>

- ------------------
* To be filed by amendment.



<PAGE>
                                                                     EXHIBIT 2.1

                            ASSET PURCHASE AGREEMENT



     AGREEMENT made the 21st day of April,  1999 by and between ADVANCED MEDICAL
SCIENCES, INC. ("Buyer") a Virginia corporation having an office at 382 Rte. 59,
#310,  Monsey,  New York 10952 and DEERSKIN  TRADING POST, INC. (the "Seller" or
"Deerskin"),  a Nevada  corporation  having an office at 2500  Arrowhead  Drive,
Carson City,  Nevada 89706.

                              W I T N E S S E T H:

     WHEREAS,  Seller owns certain assets used in connection with its mail order
business for the sale of leather apparel, other leather merchandise,  housewares
and related items (the "Mail Order Business");

     WHEREAS,  Deerskin is a wholly-owned  subsidiary of Initio,  Inc., a Nevada
corporation ("Initio");

     WHEREAS,  Seller  desires  to sell and Buyer  desires to  purchase  certain
specific,  but not all,  of the assets used in the Mail Order  Business,  and to
assume certain specific;  but not all, liabilities,  on the terms and conditions
set forth herein;

     NOW, THEREFORE,  in consideration of the respective agreements  hereinafter
set forth, the parties agree as follows:

     ARTICLE I. SALE OF ASSETS,  CONSIDERATION,  PAYMENT AND RELATED MATTERS.

     On the basis of the representations and warran-

<PAGE>

ties contained in and subject to the terms and conditions of this Agreement:

     1.01 Sale.

          (a) Seller shall at the Closing (as hereinafter defined) sell, assign,
     transfer, convey and deliver to Buyer, and Buyer shall purchase, certain of
     the assets,  rights and entitlements (the "Acquired Assets") used by Seller
     in the Mail Order Business,  free and clear of all liens, claims,  charges,
     equities,  encumbrances and restrictions of every kind,  including  without
     limitation:

               (i) all inventory  related to the Mail Order Business  located at
          Seller's facilities in Carson City, Nevada,  Teterboro, New Jersey and
          Danvers,  Massachusetts  (including  inventory  in transit,  for which
          Seller has made  payment),  as of the close of  business  on April 30,
          1999  ("Inventory").  The  close  of  business  on April  30,  1999 is
          sometimes hereinafter referred to as the "Effective Date".

               (ii)   pre-paid   advertising,   including  an  accrual  for  the
          advertising   attributable   to  Unfilled  Orders  (as  that  term  is
          hereinafter   defined)   as   of   the   Effective   Date   ("Pre-paid
          Advertising").

               (iii) other  prepaid  expenses as of the  Effective  Date ("Other
          Pre-paid Expenses").

               (iv)  all of  Seller's  fixed  assets  as of the  Effective  Date
          ("Fixed Assets") including, but not limited to,


                                      - 2 -

<PAGE>

          computer and telephone systems (including the right to use the related
          telephone  and  fax  numbers),   materials  handling  equipment,   all
          furniture  and fixtures and other fixed assets  (other than  leasehold
          improvements in Carson City,  Nevada) located in Carson City,  Nevada,
          Teterboro, New Jersey and Danvers, Massachusetts, excluding the assets
          set forth in Exhibit A attached hereto (the "Excluded Assets").

               (v)  accounts  receivable  with respect to list rentals and loans
          made to  employees  engaged  in the  Mail  Order  Business  (including
          accrued  interest,  if any) as of the  Effective  Date (the  "Accounts
          Receivable"). Schedule 1.01 sets forth the amount and interest rate of
          loans  currently  outstanding  to employees  engaged in the Mail Order
          Business,  which are included within the Acquired  Assets.  Such loans
          accelerate if the employee's employment terminates.

               (vi) all security  deposits as of the Effective  Date held by the
          lessors in connection with the leases of the Teterboro, New Jersey and
          Danvers,  Massachusetts  facilities  as well as all  utility  deposits
          maintained  by Seller (the  "Security  Deposits").  Schedule 1.01 sets
          forth with  respect to the  Security  Deposits the amount of each such
          Security Deposit and the holder thereof.

               (vii)  all  agreements  material  to  operating  the  Mail  Order
          Business  including,  without  limitation,  Seller's  agreements  with
          Globix Corporation,  LinkShare Corporation, Seller's pending agreement
          with Hanover Direct, Inc. for Internet


                                      - 3 -

<PAGE>

          related services all open purchase orders as of the Effective Date all
          service  contracts  with respect to the Fixed  Assets,  contracts  for
          discount rates for the telephone services and T-1 lines and a contract
          for  printing  services  with RR  Donnelly  & Company  (the  "Material
          Agreements").  Buyer agrees that Seller may enter into agreements with
          LinkShare Corporation and/or Hanover Direct, Inc. for Internet related
          services  after the  Effective  Date and such acts  shall be deemed to
          have been in the usual, regular and ordinary course of business of the
          Seller.  Seller  will use its best  efforts  to  assign  the  Material
          Agreements to Buyer.  Buyer  understands  that certain of the Material
          Agreements  may not be  assignable  without  the  consent of the other
          party  thereto.  Seller  agrees  to work  with  Buyer to  obtain  such
          consent.

               (viii)   customer   list   of  the   Mail   Order   Business   in
          machine-readable form as such list is presently maintained by Cornwall
          Data Services (the "Customer List").

               (ix) separations,  photographs and other material relating to the
          preparation or printing of artwork used in the Mail Order Business and
          Seller's e-commerce business (the "Artwork").

               (x) the Deerskin proprietary mail order computer software systems
          (the  "Deerskin  Software").

               (xi) all  right,  title and  interest  of  Seller in  trademarks,
          copyrights,  service marks, trade names,  domain names using the words
          "Deerskin", "Joan Cook" and variations thereof,


                                      - 4 -

<PAGE>

          and other intellectual  property rights,  together, in each case, with
          all registrations,  applications, recordings, reissuances, extensions,
          renewals,  licenses and rights,  if any, and all claims  against third
          parties for violation or  infringement  of any thereof (the  foregoing
          and the Deerskin  Software are  hereinafter  called the  "Intellectual
          Property"), together with the goodwill of the Mail Order Business (the
          "Goodwill",  and together  with the Customer  List,  the Artwork,  the
          Deerskin Software and the Intellectual Property, the "Intangibles").

               (xii) all  unshipped  orders from  customers as of the  Effective
          Date (the "Unfilled Orders") and credit card numbers (and the right to
          collect  monies  pursuant  thereto)  which  customers have tendered in
          payment for such Unfilled Orders.

               (xiii)  Subject to the  provisions of Section 1.06 below,  all of
          Seller's books of account and records,  licenses,  permits,  sales and
          manufacturing data, software programs,  computer printouts, data bases
          and  related  items,  and other  records,  documents  and  instruments
          relating to the  Acquired  Assets (or the  employees to be employed by
          Buyer pursuant to Section 7.01) and all copies  thereof  (collectively
          "Records").

          (b)  Concurrently  with the execution and delivery of this  Agreement,
     Seller is  delivering  to Buyer  Schedule  1.01,  which is a summary of the
     Acquired  Assets as at January 31, 1999.  The Unaudited  Schedules (as that
     term is hereinafter  defined) will be prepared in a manner  consistent with
     and will use substantially the same format as such Schedule 1.01.


                                      - 5 -

<PAGE>

     1.02 Purchase Price. In addition to Buyer assuming the Assumed  Liabilities
(as that term is hereinafter defined), the purchase price (the "Purchase Price")
for the  Acquired  Assets  shall be an amount equal to the net book value of the
Acquired Assets at the Effective Date plus $3,500,000,  subject to adjustment as
hereinafter set forth. For purposes of this Agreement the "net book value" of an
Acquired  Asset  shall mean the net book value as shown on the books and records
of Seller maintained in accordance with generally accepted accounting principles
applied  consistently with Seller's past practices,  provided however,  that for
purposes of this Section the net book value of the  Intangibles and the Material
Agreements shall be deemed to be zero.

     1.03 Payment. The Purchase Price shall be paid as follows:

          (a)  $2,000,000  shall be paid to Seller by the assumption by Buyer of
     an equal amount of Initio's  indebtedness  to Pioneer  Ventures  Associates
     Limited  Partnership  ("Pioneer") and the concurrent  release by Pioneer of
     all  obligations  of Initio  pursuant  to the  indebtedness  so assumed (as
     contemplated by Section 6.02(c)) (the "Initio-Pioneer  Agreement").

          (b) Not more than $3,500,000, subject to adjustment as hereinafter set
     forth,  shall  be  paid  by  Buyer  delivering  a  convertible   debenture,
     substantially  in the form of Exhibit B attached  hereto (the  "Convertible
     Debenture") which Convertible


                                      - 6 -

<PAGE>

     Debenture shall be secured as set forth in the security  agreement attached
     hereto as Exhibit C (the "Security Agreement").

          (c) In the event the net book value of the  Acquired  Assets as at the
     Effective  Date less the Assumed  Liabilities  (as that term is hereinafter
     defined)  as at the  Effective  Date shall be more than  $2,000,000,  Buyer
     shall pay to Seller at the  Closing the  difference  by  certified  or bank
     check or wire transfer of immediately available funds. In the event the net
     book value of the Acquired Assets as at the Effective Date less the Assumed
     Liabilities  as at the Effective Date shall be less than  $2,000,000,  then
     the  difference  shall be deducted from the  Convertible  Debenture  (which
     Convertible Debenture shall be rounded down to the next $100,000) issued by
     Buyer to Seller at the Closing and the  balance,  if any,  shall be paid by
     Buyer to Seller at the Closing by certified or bank check or wire  transfer
     of immediately available funds.

     1.04  Allocation of Purchase  Price.  It is hereby agreed that the Purchase
Price with respect to the Acquired  Assets shall be allocated in accordance with
the net book value of the items  thereof as reflected on the books of the Seller
as at the Effective  Date and the balance shall be allocated to the  Intangibles
and the  Material  Agreements.  Buyer and Seller will consult with each other in
the  preparation  of their  respective  tax returns so that such tax returns are
consistent with the provisions of this Section.

     1.05 Assumption of Liabilities.


                                      - 7 -

<PAGE>

          (a) Buyer  shall  assume and be liable to pay and  discharge  and hold
     Seller  harmless  from all of the  following  (collectively,  the  "Assumed
     Liabilities").

               (i) all merchandise trade balances associated with the Mail Order
          Business as at the Effective Date.

               (ii) all letters of credit with  respect to  Inventory  issued by
          Seller outstanding at the Effective Date.

               (iii) accrued expenses,  including,  but not limited to, customer
          refunds and exchanges,  in connection  with the Mail Order Business as
          at the Effective Date.

               (iv) all customer deposits relating to the Mail Order Business as
          at the Effective Date.

          (b)  Concurrently  with the execution and delivery of this  Agreement,
     Seller is  delivering  to Buyer  Schedule  1.05,  which is a summary of the
     Assumed  Liabilities  as at January 31, 1999.  The Unaudited  Schedules (as
     that term is hereinafter  defined) will be prepared in a manner  consistent
     with and will use substantially the same format as such Schedule 1.05.

     1.06  Determination of Inventory.  On April 30, 1999, or shortly thereafter
(but no later than May 30, 1999), Seller shall conduct an inventory count of all
merchandise located at Carson City, Nevada,  Teterboro,  New Jersey and Danvers,
Massachusetts  to  establish  the net  book  value  of the  Inventory  as of the
Effective  Date.  Buyer shall have a  representative  and Seller  shall have its
accountant ("Seller's Accountant") present during the inventory count.


                                      - 8 -

<PAGE>

     1.07 Seller's Records.

          (a)  Anything in Section  1.01 to the  contrary  notwithstanding,  the
     Acquired Assets shall not include (i) Seller's corporate books, stock books
     and records  and  similar  corporate  documents  (collectively,  "Corporate
     Records") and (ii) Seller's  accounting  books of original  entry,  general
     ledgers  and such other books and  records,  accounting  and other,  as are
     required by law to be retained by Seller  (collectively,  "Other Records").
     Notwithstanding the foregoing,  however,  true, correct and complete copies
     of the Other Records,  or such of them as Buyer may  reasonably  designate,
     shall be  delivered  by Seller to Buyer  from  time to time  promptly  upon
     request therefor at and following the time of the Closing.

          (b) For a period of seven  (7) years  following  the  Closing  or such
     other period as the parties may agree,  (i) Seller shall retain,  and Buyer
     shall have access at all reasonable times for proper purposes to, and shall
     be entitled to make  copies of,  both the  Corporate  Records and the Other
     Records  insofar as they relate to any period  through the date of Closing,
     provided,  however,  that Seller may at any time  deliver the same,  or any
     part thereof,  to Buyer, and (ii) Buyer shall retain, and Seller shall have
     access at all reasonable time for proper purposes to, and shall be entitled
     to make  copies  of,  all  books,  records  and  documents  transferred  or
     delivered by Seller to Buyer pursuant to this Agreement (including any such
     delivered pursuant to the proviso to the preceding clause (i)).  Subsequent
     to the


                                      - 9 -

<PAGE>

     expiration  of such  seven-year  (or other)  period,  Seller and Buyer,  as
     applicable,  upon not less than  30-days'  prior  notice to the other,  may
     destroy  any or all of the books and  records so  retained  or held  unless
     within such 30-day  period the other party  requests  the delivery to it of
     any of the books and  records  which are  proposed to be so  destroyed,  in
     which event the same shall be delivered to such other party at its expense.

     1.08 Unaudited Schedules; Audited Balance Sheet; Adjustment Procedure.

          (a) As soon as  practicable,  Seller  shall  deliver  to Buyer,  on an
     unaudited  basis,  Schedules  1.01 and 1.05 as at the  Effective  Date (the
     "Unaudited  Schedules").  The  Unaudited  Schedules  shall be  prepared  in
     accordance  with  generally  accepted  accounting  principles  consistently
     applied with Seller's past practices.  On or before August 15, 1999, Initio
     shall deliver to Buyer its audited  balance sheet as at the Effective  Date
     (the "Audited  Balance  Sheet"),  together with a certificate  of its chief
     executive  officer or chief financial  officer,  certifying final Schedules
     1.01 and 1.05 (the  "Final  Schedules")  based on and  consistent  with the
     audited  financial  statements  of Initio  filed  with the  Securities  and
     Exchange  Commission as part of Initio's  annual report on Form 10-KSB (the
     "Initio  Financial  Statement").  The Initio  Financial  Statement shall be
     prepared  in  accordance  with  generally  accepted  accounting  principles
     applied consistently with Initio's past practices.


                                     - 10 -

<PAGE>

          (b)  Seller  agrees  that its books and  records,  including,  without
     limitation,  the work papers of  Seller's  Accountant  with  respect to the
     Initio Financial Statements,  shall be available for inspection and copying
     by Buyer's accountant  ("Buyer's  Accountant") during normal business hours
     after it delivers the Final Schedules. Buyer shall have the right to notify
     Seller in writing within 30 days of its receipt of the Final Schedules that
     Buyer  disagrees  with the Final  Schedules.  In the event  Buyer  shall so
     notify Seller of one or more  objections  within such period,  the parties'
     respective  accountants  shall attempt to resolve such  objection  within a
     period of 30 days after the receipt of such notice by Seller.  In the event
     that such  objection  cannot be resolved  within  such 60- day period,  the
     Buyer's  Accountant and the Seller's  Accountant shall appoint a third firm
     of  public   accountants  (the  "Third  Firm")  which  shall  resolve  such
     objections based solely on discussions with the Buyer's  Accountant and the
     Seller's  Accountant  and a review of their  respective  work  papers.  The
     determination  of the Third Firm shall be final and binding  upon Buyer and
     Seller.  The expense of engaging  the Third Firm shall be borne  equally by
     Buyer and Seller  unless the  purchase  price  shall  increase by more than
     $25,000 as a result of the forgoing  procedure,  in which event the expense
     of  engaging  the Third Firm  shall be borne by the Seller or the  Purchase
     Price shall  decrease by more than  $25,000,  in which event the expense of
     engaging the Third Firm shall be borne by Buyer.


                                     - 11 -

<PAGE>

          (c) In the event that the Final Schedules shall require an increase or
     decrease in the Purchase  Price of less than $25,000,  no adjustment to the
     Purchase Price shall be made. In the event that the Final  Schedules  shall
     require an increase in the Purchase Price of more than $25,000, Buyer shall
     pay  the  amount  of  such  increase   within  ten  days  after  the  final
     determination  of such amount.  In the event that the Final Schedules shall
     require a decrease in the Purchase Price of more than $25,000,  then Seller
     shall, at its option, within ten days after the final determination of such
     amount, either pay the amount of such decrease to Buyer in cash, or deliver
     the  Convertible  Debenture  to Buyer  in  exchange  for a new  Convertible
     Debenture  having  a  principal  amount  rounded  down to the  next  lowest
     $100,000, together with any difference payable in cash by Buyer.

     1.09 Bulk Transfer.  The parties have agreed to waive  compliance  with the
procedures  set forth in all applicable  bulk  transfer,  bulk sales and similar
laws and  requirements of all  jurisdictions in connection with the transactions
provided for in this Agreement.

     1.10 Sales Taxes.  All sales taxes  applicable  to the transfer of Acquired
Assets to Buyer pursuant to this Agreement shall be paid by Buyer. A check(s) in
payment of such sales taxes to the order of the appropriate  taxing  authorities
will be delivered by Buyer to Seller at Closing.


                                     - 12 -

<PAGE>

                    ARTICLE II. CLOSING AND RELATED MATTERS.

     2.01  Closing.  Consummation  of the  transactions  provided  for  in  this
Agreement  ("Closing")  shall be made at the  offices of Milberg  Weiss  Bershad
Hynes & Lerach LLP, One  Pennsylvania  Plaza,  New York, New York 10119, on that
date which is not more than five days after the  delivery  by Seller to Buyer of
the Unaudited  Schedules,  or at such other place or date as the parties  hereto
shall agree in writing,  provided,  however, that this Agreement shall terminate
and be of no further  force or effect if the  Closing  does not take place on or
before June 15, 1999.

     2.02 Liquidated Damages; Break-Up Fee. The parties hereto agree that in the
event  either  party  breaches  this  Agreement  and  fails  to  consummate  the
transactions contemplated herein without good cause, the damage or injury to the
other party would be  irreparable,  the exact amount of which would be difficult
to ascertain and that for such reason the party in breach shall pay to the other
party as liquidated damages or a break-up fee the amount of $100,000.00, payable
within five days after demand by the party which is not in breach.  It is agreed
that the failure of either party to  consummate  the  transactions  contemplated
herein  because of the  failure or  refusal  of  Pioneer to (i)  consummate  the
transactions  contemplated  either by the Letter  Proposal (as that term is here
and after defined) or (ii) release Seller as  contemplated  by Sections 1.03 and
6.02(c)  shall not be deemed a breach of this  Agreement  for  purposes  of this
Section.


                                     - 13 -

<PAGE>

     2.03  Documents  and  Actions.  At the Closing,  each of the parties  shall
appropriately  execute  and  deliver  all such  bills of  sale,  instruments  of
transfer,  assignment and  assumption,  certificates  and other  instruments and
documents  and take all such other  actions as are,  or as may be  necessary  or
required to consummate and give full effect to the transactions, provided for in
this Agreement. Promptly following the Closing, Seller shall take all such steps
as may be necessary or required to put Buyer in actual  possession and operating
control of the Acquired Assets.

             ARTICLE III. REPRESENTATIONS AND WARRANTIES OF SELLER.

     Seller  represents  and  warrants  to and agree  with Buyer as set forth in
Exhibit 3 to this Agreement.

              ARTICLE IV. REPRESENTATIONS AND WARRANTIES OF BUYER.

     Buyer represents and warrants to and agrees with Seller as set forth in
Exhibit 4 to this Agreement.

                        ARTICLE V. PRE-CLOSING MATTERS.

     5.01 Information as to Operations of Buyer. Until the Closing:

          (a) Seller shall afford to Buyer, its attorneys, accountants and other
     representatives,  upon  reasonable  request,  full and free  access  during
     normal business hours to all properties, books, records and other documents
     of  Seller,  including  the  right to make  extracts  therefrom  or  copies
     thereof,  and  shall  furnish  Buyer  with,  or with  copies  of,  all such
     agreements, documents and records, financial and operating data


                                     - 14 -

<PAGE>

     and other information  concerning  Seller as Buyer may reasonably  request.
     Buyer  shall  hold in strict  confidence  and  shall  not use or  otherwise
     publicly disclose, and shall cause its officers, attorneys, accountants and
     other  representatives  to  hold  in  strict  confidence  and not to use or
     publicly disclose, all information so furnished or made available by Seller
     which Seller indicates in advance is  confidential,  other than information
     which is or becomes  publicly  available or otherwise in the public domain.
     Should this Agreement be terminated or the transactions contemplated hereby
     not be consummated  for any reason,  Buyer shall,  upon request,  return to
     Seller all written  information  so  furnished  and all copies  thereof and
     extracts  therefrom.

          (b) Seller shall refrain from taking or omitting to take any action or
     entering into any transaction  which, had such action been taken or omitted
     or such  transaction  entered into  immediately  prior to execution of this
     Agreement,  would have  caused any of the  representations,  warranties  or
     agreements  of  Seller  in  this  Agreement  to  be  untrue,  incorrect  or
     inaccurate  in any  material  respect as of the time of  execution  of this
     Agreement or would cause any such representations, warranties or agreements
     to be untrue,  incorrect or  inaccurate  in any material  respect as of the
     time  immediately  following such action,  omission or transaction or as of
     the date of Closing.  Without  limiting the  generality  of the  foregoing,
     except as otherwise set forth or provided in this  Agreement,  Seller shall
     (i) conduct its business only in the usual,  regular and ordinary course in
     the


                                     - 15 -

<PAGE>

     same  manner as  heretofore,  (ii) use its best  efforts  to  preserve  its
     business, properties and assets, maintain its business organization intact,
     keep  available  the  services of its present  officers and  employees  and
     preserve its goodwill and existing relationships with customers,  suppliers
     and others  having  dealings  with it,  (iii)  maintain its  properties  in
     customary  repair,  order and  condition,  reasonable use and wear and tear
     excepted, (iv) maintain insurance on its properties and with respect to the
     conduct of its  business  in amounts not less than and of such kinds as are
     comparable  to the insurance in effect on the date of this  Agreement,  (v)
     maintain its books, accounts and records in the usual, regular and ordinary
     manner,  (vi) refrain from entering into any employment  agreement with any
     employee  which  cannot be  terminated  on less than 30 days notice to such
     employee,  (vii)  refrain  from  granting  any salary  increases or bonuses
     without the prior written  consent of Buyer,  (viii) refrain from forgiving
     in whole or in part any of the Accounts  Receivable,  without Buyer's prior
     written  consent,  and (ix)  refrain  from making any  additional  loans to
     employees engaged in the Mail Order Business, without Buyer's prior written
     consent.

     5.02 Adverse Circumstances.

          (a)  Seller  shall  promptly  notify  Buyer,  as  soon  as it  obtains
     knowledge, of any facts,  circumstances or occurrences which have adversely
     affected or might  reasonably be expected to adversely affect its business,
     properties,  assets,  financial  condition  or  prospects or which could or
     reasonably might be


                                     - 16 -

<PAGE>

     expected to cause any of the  representations,  warranties or agreements in
     this  Agreement  to be untrue,  incorrect  or  inaccurate  in any  material
     respect.

          (b) Should Buyer elect to consummate  the Closing after receipt of any
     notice pursuant to subsection  5.02(a),  then,  anything  elsewhere in this
     Agreement  to the contrary  notwithstanding,  Buyer shall be deemed to have
     waived any rights or claims which it might possess under this Agreement, or
     otherwise,  against Seller with respect to the matters  referred to in such
     notice.

     5.03 Operations between the Effective Date and Closing.

          (a) Seller and Buyer agree that for the period from the Effective Date
     through  Closing,  Seller  shall  conduct the Mail Order  Business  for the
     benefit and account of Buyer as follows:

               (i) all sales of the Mail Order  Business  shall be  credited  to
          Buyer;

               (ii) all costs  incurred  during  this  period of the Mail  Order
          Business shall be charged to Buyer;

               (iii) all costs of payroll and benefits  for  employees at Carson
          City, Nevada, Teterboro, New Jersey and Danvers, Massachusetts, except
          for Martin Fox, Daniel DeStefano and one secretary based in Teterboro,
          New Jersey and one driver  based in  Teterboro,  New Jersey,  shall be
          charged to Buyer;


                                     - 17 -

<PAGE>

               (iv) all expenses of occupancy of Carson City, Nevada, Teterboro,
          New Jersey and Danvers, Massachusetts shall be charged to Buyer.

          (b) It is  anticipated  that the Mail Order Business will require more
     cash than will be received  during the period from May 1, 1999  through the
     date of Closing. Buyer agrees to deposit with Seller on or before April 28,
     1999, the amount of $34,000, representing the approximate rents due for the
     month of May 1999 for the Carson City,  Nevada,  Teterboro,  New Jersey and
     Danvers,  Massachusetts  facilities.  In addition,  Buyer shall transfer to
     Seller  the sum of  $10,000  every  seventh  day  after  such  date by wire
     transfer of  immediately  available  funds,  which the parties agree is the
     estimated  short  fall of the  Mail  Order  Business'  cash  flow  prior to
     Closing.  In  addition,  prior to  Closing,  Buyer shall pay to Seller such
     additional funds as Seller shall deem necessary to provide  sufficient cash
     flow for the ordinary operations of the Mail Order Business, which shall be
     consistent with the Seller's past practices. Preliminary adjustment for all
     of the above shall be made at  Closing.  A final  adjustment  for the above
     shall be made  concurrently  with any adjustment  required by reason of the
     delivery  of the  Final  Schedule.  Such  adjustments  shall  also  include
     adjustments  for  miscellaneous   accrued  expenses  and  prepaid  expenses
     incurred  in the  ordinary  course of the Mail Order  Business,  including,
     without limitation, with respect to utilities and insurance.


                                     - 18 -

<PAGE>

          (c) As promptly as practicable  after the Effective Date,  Seller will
     send to Buyer by telecopier  or such other means as Buyer shall  reasonably
     request  such  information  concerning  the  operations  of the Mail  Order
     Business as Buyer shall request, including without limitation,  daily check
     runs, daily sales reports and daily deposits.

          (d) In the event this Agreement  terminates in accordance with Section
     2.01,  Seller shall within five business days after such termination pay to
     Buyer an amount equal to the amounts transferred pursuant to Subsection (b)
     above unless  Seller shall be entitled to  liquidated  damages  pursuant to
     Section  2.02 in which  event  Buyer  shall be entitled to a credit for the
     amounts so transferred. In the event Seller shall be entitled to liquidated
     damages  pursuant to Section  2.02 and the amount  transferred  pursuant to
     Subsection  (b) above shall exceed the amount  specified  in Section  2.02,
     Seller shall pay within five  business days after the  termination  of this
     Agreement the excess to Buyer.

                        ARTICLE VI. CONDITIONS PRECEDENT.

     6.01 Conditions  Precedent to Obligation of Buyer.  The obligation of Buyer
to consummate the  transactions  provided for in this Agreement shall be subject
to the  fulfillment  at or  prior  to  the  Closing  of  each  of the  following
conditions (any or all of which may be waived,  in whole or in part, by Buyer in
its discretion):


                                     - 19 -

<PAGE>

          (a) Each of the representations and warranties of Seller in, or in any
     instrument  delivered in  connection  with or pursuant  to, this  Agreement
     shall, except as otherwise contemplated or permitted by this Agreement,  be
     true and correct in all material respects on and as of the date of Closing.
     Seller shall have duly performed and complied in all material respects with
     all agreements,  covenants and conditions  required by this Agreement to be
     performed or complied  with by it prior to or at the  Closing.  Buyer shall
     have  received  Seller's  certificate,  dated the date of  Closing,  to the
     foregoing effect.

          (b) A lease of the  property  owned by Seller  located in Carson City,
     Nevada shall have been entered into in substantially  the form of Exhibit D
     attached hereto.

          (c) A Consulting  Agreement  shall have been entered into by Seller in
     substantially the form of Exhibit E attached hereto.

          (d) Martin Fox and Daniel DeStefano (the "Principal Shareholders") and
     Initio shall  execute and deliver to Buyer an  agreement  pursuant to which
     each agrees to be bound by the terms of Section 7.08.

          (e) Buyer  shall  receive at the  Closing an opinion of Milberg  Weiss
     Bershad Hynes & Lerach LLP in the form of Exhibit F attached hereto.

     6.02 Conditions Precedent to Obligation of Seller. The obligation of Seller
to consummate the  transactions  provided for in this Agreement shall be subject
to the fulfillment at or


                                     - 20 -

<PAGE>

prior to the Closing of each of the  following  conditions  (any or all of which
may be waived, in whole or in part, by Seller in its discretion):

          (a) Each of the  representations and warranties of Buyer in, or in any
     instrument  delivered in  connection  with or pursuant  to, this  Agreement
     shall, except as otherwise contemplated or permitted by this Agreement,  be
     true and correct in all material respects on and as of the date of Closing.
     Buyer shall have duly performed and complied in all material  respects with
     all agreements,  covenants, and conditions required by this Agreement to be
     performed or complied  with by it prior to or at the Closing.  Seller shall
     have  received  Buyer's  certificate,  dated  the date of  Closing,  to the
     foregoing effect.

          (b) Buyer shall have consummated its transactions with Pioneer and its
     acquisition  of  Remarkable  Products  and  Creadis  Promotions,   Inc.  as
     contemplated by the Letter Proposal between Buyer and Pioneer,  dated March
     12, 1999.

          (c) Initio shall have been released from $2,000,000 of its convertible
     subordinated   debenture   by  Pioneer  and  Initio  shall  have  issued  a
     replacement convertible  subordinated debenture in the amount of $1,000,000
     for  the  balance  of  such  convertible   subordinated   debenture.   Such
     replacement  convertible  subordinated  debenture shall have the same terms
     and conditions as currently exist,  provided  however,  that the conversion
     price  thereunder  shall be adjusted to be the greater of $2.50 or the book
     value per share of Initio after taking into account the


                                     - 21 -

<PAGE>

     consummation of the transactions contemplated by this Agreement and the tax
     benefit  attributable  to the then net  operating  loss  carry  forward  of
     Initio,  but in no event shall the conversion  price be more than $3.00 per
     share.

          (d) Buyer shall have completed its reverse stock split so that, at the
     Closing, Buyer shall have outstanding no more than 3,000,000 common shares.

          (e) Buyer shall have  completed  its  reincorporation  in the State of
     Nevada (under the name America's Shopping Mall, Inc.).

          (f) Buyer shall have assumed the lease of Seller's property located in
     Teterboro,  New  Jersey  pursuant  to an  Agreement  executed  by Initio in
     substantially the form of Exhibit G attached hereto.

          (g)  Seller  shall  receive  at  the  Closing  an  opinion  of  Caro &
     Associates, P.C., in the form of Exhibit H attached hereto.

     6.03  Compliance with  Conditions.  All of the conditions to the respective
obligations  of the parties set forth in Sections 6.01 and 6.02 are and shall be
deemed covenants by the other, Seller on the one hand and Buyer on the other, to
comply  with and  satisfy as  promptly as  practicable  each such  condition  as
requires  action  by it (to  the  extent  within  its  power)  and  to  use  its
commercially  reasonable  efforts to obtain  compliance with and satisfaction of
each such condition as


                                     - 22 -

<PAGE>

     requires  action by any other party or persons,  including any person not a
     party.

               ARTICLE VII. ADDITIONAL AGREEMENTS OF THE PARTIES.

     7.01  Employees.  All  employees  of  Deerskin  except  for those  named in
Schedule 7.01 attached  hereto,  shall become employees of Buyer and Buyer shall
assume  responsibility  for all salaries and benefits for such employees accrued
after the Effective  Date. The foregoing shall not be deemed to require Buyer to
assume  Seller's  medical  plan or to retain any of Seller's  employees  for any
specified period of time, provided,  however,  that Seller shall assign to Buyer
and Buyer shall assume the Seller's cafeteria plan as of the Effective Date. The
net balance of such cafeteria  plan shall be either added to or subtracted  from
the Purchase Price, as appropriate, and shall be payable at the Closing in cash.

     7.02 Real Estate  Matters.  Seller and Buyer have agreed that Seller  shall
remain the lessee at Seller's  facility in Danvers,  Massachusetts,  which lease
expires May 31,  2000.  All costs  incurred  pursuant  to Seller's  lease of the
Danvers facility and all costs of utilities and ordinary maintenance incurred in
connection  with such facility  after the Effective  Date shall be paid by Buyer
within three (3) days of receipt of Seller's request for such payment.  Seller's
request for payment shall include copies of bills or invoices requiring payment.

     7.03 Refunds.  Seller shall reimburse Buyer for amounts of refunds less the
value of merchandise determined in


                                     - 23 -

<PAGE>

accordance  with  Seller's  practices  and  procedures  (applied  prior  to  the
Effective  Date on a  consistent  basis)  made to  customers  of the Mail  Order
Business,  for items  Seller  shipped  on or before  April 30,  1999,  provided,
however,  that Seller  shall not be required to  reimburse  Buyer for any refund
made after July 31,  1999.  All returned  merchandise  which is the subject of a
refund shall be Buyer's property.

     7.04  Material  Agreements;   Purchase  Orders.  All  Material  Agreements,
including all open purchase orders,  as of the Effective Date, which remain open
at the date of Closing,  relating to the Mail Order Business shall be assumed by
Buyer.

     7.05 Pre-paid Advertising Adjustment. Book value of Pre-paid Advertising is
calculated  based upon the percent  complete for such  advertising  event and an
adjustment  will be made such that if such percent  complete is too high,  Buyer
shall  remit  to  Seller,  and,  if too low,  Seller  shall  remit to Buyer  the
appropriate  amount  provided,  however,  if such  amount is less than $5,000 no
payment  shall be made by either  party.  If such amount is greater than $5,000,
the entire  amount due under this  section  shall be paid within ten days of the
date used to make the calculation. The first adjustment under this section shall
be made as of July 31, 1999 and the final adjustment under this section shall be
made as of January 31,  2000.  It is agreed that an  advertising  event shall be
deemed 100% complete by the end of 13 months after issuance.


                                     - 24 -

<PAGE>

     7.06  Letters of Credit.  With  respect  to Letters of Credit  relating  to
purchases of  inventory  written by Seller prior to the  Effective  Date,  which
remain  outstanding  as of the Closing  Date,  Buyer at the Closing will deposit
with the  issuing  bank such funds as shall be  required  to obtain the  issuing
bank's release of Seller's liability for such Letters of Credit. With respect to
Letters of Credit  relating to purchase  of  inventory  which will be written by
Seller  after the  Effective  Date but prior to the  Closing  Date,  Buyer  will
provide  a letter of  credit  facility,  provided,  however,  in the event  this
Agreement  is  terminated,  title to the  merchandise  subject to such Letter of
Credit  shall pass to Seller and Seller shall remit  Buyer's  actual cost within
three (3) days of the receipt of merchandise.

     7.07 Change of Corporate  Name. At the Closing,  Seller shall take all such
corporate actions, and shall execute and promptly following the Closing file all
such  appropriate  certificates  and  documents,  as are necessary to change its
corporate name to a name which does not contain the words  "Deerskin",  "Trading
Post", "Joan Cook" or any variation thereof.

     7.08  Covenant  Not to Compete.  In order to induce Buyer to enter into and
consummate the transactions provided for in this Agreement, Seller covenants and
agrees on behalf of  itself,  Initio  and the  Principal  Shareholders  that (i)
during  the  period of three (3) years  following  the date of  Closing  neither
Seller, nor Initio nor the Principal Shareholders,  will directly or indirectly,
whether for itself or himself or for any other


                                     - 25 -

<PAGE>

person,  firm,  corporation  or entity,  engage in, or have any  interest in any
business or other entity which engages in, the business of selling by mail order
leather  apparel or other  leather  merchandise  of the type  currently  sold by
Seller anywhere in the  continental  United States or goods of the type included
in the  Deerskin  Holiday  1998  catalog or (ii) at any time after the  Closing,
unless such  employee's  employment  with Buyer had previously  been  terminated
without being solicited by Seller, Initio or the Principal Shareholder, hire any
of Buyer's employees,  provided,  however, that the foregoing shall not prohibit
Initio or the  Principal  Shareholder,  at any time from owning in the aggregate
not more than 10% of the stock or other equity  interest of any  publicly-traded
entity.

     7.09 Payment of Liabilities. Seller will pay or, in the event of a dispute,
adequately  reserve  against,  all  of  its  liabilities  arising  prior  to the
Effective Date which are not included  within the Assumed  Liabilities and shall
hold Buyer harmless therefrom.

     7.10 Further Assurances.  From and after the date of this Agreement and the
date of Closing,  the parties  hereto shall from time to time, at the request of
any other party and without further  consideration,  do, execute and deliver, or
cause to be done,  executed and  delivered,  all such further  acts,  things and
instruments as may be reasonably requested or required more


                                     - 26 -

<PAGE>

 effectively to evidence and give effect to the transactions
provided for in this Agreement.

                   ARTICLE VIII. SURVIVAL AND INDEMNIFICATION.

     8.01 Survival.  All of the  provisions of, and all of the  representations,
warranties,  covenants  and  agreements of the parties in, or in any document or
other instrument  executed or delivered  pursuant to or in connection with, this
Agreement  shall,  unless waived,  survive and continue in full force and effect
from and after the date of Closing.

     8.02 Indemnification. Buyer and Seller:

          (a) Shall each indemnify and hold the other free and harmless from and
     against and shall reimburse the other for any and all claims,  liabilities,
     damages, losses, judgments, costs and expenses including reasonable counsel
     fees and other  reasonable  out-of-pocket  expenses  (the  foregoing  being
     hereinafter  collectively  referred  to as  "damages")  arising  out  of or
     resulting  from any inaccuracy or inadequacy in or breach or default of any
     of its representations,  warranties,  covenants or agreements in, or in any
     document  or other  instrument  executed  or  delivered  pursuant  to or in
     connection with, this Agreement,  provided,  however,  that notwithstanding
     the foregoing  Seller shall not be liable to Buyer hereunder for damages in
     excess of the Purchase Price.

          (b) Shall give the other written notice of any claim, demand,  action,
     suit or proceeding raised, brought,  threatened,  made or commenced against
     it relating to any matter to which the


                                     - 27 -

<PAGE>

     indemnification  provisions  of this  Section  8.02  apply,  and the  party
     receiving such notice shall have the right, at its expense,  to control the
     settlement  and defense  thereof using  counsel of its own choice.  Nothing
     herein  shall  limit the right of any party to settle  any  claim,  demand,
     action,  suit or  proceeding  brought or threatened  against it,  provided,
     however,  that in any such event any other  party shall not be bound by the
     amount or terms of any such settlement not consented to by it.

          (c) The  provisions  of this  Section 8.02 shall not be construed as a
     waiver by any party of any other  rights or remedies  which it may possess,
     whether  under  this  Agreement,  at law or in  equity,  arising  out of or
     resulting  from any breach or default of or inaccuracy or inadequacy in any
     other party's representations,  warranties, covenants or agreements. All of
     such other  rights and  remedies  shall be  cumulative  with the rights and
     remedies set forth herein.

     8.03 Survival of  Representations.  The  representations  and warranties of
Buyer and Seller  shall  survive the Closing and remain in full force and effect
for a period of one year  after  the final  calculation  of the  Purchase  Price
pursuant to Section 1.08.

     8.04 Products  Liability  Insurance.  To the extent that  Seller's  product
liability insurance is a "claims made" policy, Seller hereby agrees that it will
maintain  such product  liability  insurance in full force and effect at current
policy levels for at least one year after the date of the Closing.


                                     - 28 -

<PAGE>

                           ARTICLE IX. MISCELLANEOUS.

     9.01 Brokers.  Seller and Buyer each  represents  and warrants to the other
that it has had no dealings with and has not employed any broker,  agent, finder
or other  person and that no such  person  brought  about or is  entitled to any
commission,  brokerage or finder's fee or similar payment in connection with, or
with the transactions provided for in, this Agreement.

     9.02  Expenses.  Each party  shall bear and pay all legal,  accounting  and
other  fees  and  expenses  incurred  by it in  connection  with,  and  with the
transactions  provided for in, this  Agreement  and the  performance  of all its
obligations and agreements hereunder.

     9.03  Notices.  All  notices,  requests,  demands and other  communications
required  or  permitted  under this  Agreement  shall be in writing and shall be
deemed to have been duly  given if  personally  delivered  or if mailed by first
class registered or certified mail return receipt  requested,  or by first class
mail if received,  addressed to the parties at their  respective  addresses  set
forth or referred  to on the first page and  signature  page of this  Agreement,
with copies to their  respective  counsel,  Milberg Weiss Bershad Hynes & Lerach
LLP, Att: Arnold N. Bressler,  Esq., One Pennsylvania  Plaza, New York, New York
10119, in the case of Seller, and Caro & Associates,  P.C., Attention:  Chase A.
Caro,  Esq., 60 East 42nd Street,  Suite 2001, New York, New York 10165,  in the
case of Buyer or to such other  person or address as may be  designated  by like
notice hereunder.


                                     - 29 -

<PAGE>

     9.04 Parties in Interest.  This Agreement  shall be binding upon, and shall
inure to the  benefit of and be  enforceable  by, the  parties  hereto and their
respective legal  representatives,  successors and assigns,  but no other person
shall acquire or have any rights under this Agreement.

     9.05 Entire  Agreement;  Modification;  Waiver.  This  Agreement  (as below
defined)  contains  the entire  agreement  and  understanding  among the parties
hereto  with  respect to the  subject  matter  hereof and  supersedes  all prior
negotiations  and   understandings,   if  any,  and  there  are  no  agreements,
representations  or  warranties  other  than those set  forth,  provided  for or
referred to herein.  All exhibits and schedules to this  Agreement are expressly
made a part of this  Agreement as fully as though  completely  set forth herein,
and all  references  to  this  Agreement  herein,  in any of  such  writings  or
elsewhere  shall be deemed to refer to and  include all such  writings.  Neither
this  Agreement  nor any  provisions  hereof may be modified,  amended,  waived,
discharged or terminated,  in whole or in part,  except in writing signed by the
party to be charged.  Any party may extend the time for or waive  performance of
any   obligation  of  any  other  party  or  waive  any   inaccuracies   in  the
representations  or  warranties  of any other party or  compliance  by any other
party  with any of the  provisions  of this  Agreement.  No  waiver  of any such
provisions or of any breach of or default under this  Agreement  shall be deemed
or shall constitute a waiver of any other provisions,


                                     - 30 -

<PAGE>



breach or default, nor shall any such waiver constitute a continuing waiver.

     9.06 Interpretation.

          (a) This  Agreement  shall be governed and  construed  and enforced in
     accordance  with the laws of the State of New York  applicable to contracts
     made and to be performed exclusively in that State without giving effect to
     the principles of conflict of laws.

          (b) All pronouns and words used in this Agreement shall be read in the
     appropriate number and gender, the masculine,  feminine and neuter shall be
     interpreted  interchangeably  and the singular shall include the plural and
     vice versa, as the circumstances may require.

     9.07  Headings;  Counterparts.  The article  and  section  headings in this
Agreement are for reference purposes only and shall not define,  limit or affect
the  meaning  or  interpretation  of this  Agreement.  This  Agreement  is being
executed in two or more counterparts,  each of which shall be deemed an original
but


                                     - 31 -

<PAGE>

all of which shall constitute one and the same instrument.

     IN WITNESS WHEREOF, the parties have duly executed this Agreement as of the
date first above written.

                                             ADVANCED MEDICAL SCIENCES, INC.


                                             By /s/ Irwin Schneidmill
                                                ----------------------------
                                                Irwin Schneidmill, President


                                             DEERSKIN TRADING POST INC.


                                             By /s/ Martin Fox
                                                ----------------------------
                                                Martin Fox, Chairman




                                     - 32 -

<PAGE>

                                    EXHIBIT 3

                                       to

                            ASSET PURCHASE AGREEMENT


             ARTICLE III. REPRESENTATIONS AND WARRANTIES OF SELLER.

     Seller  represents and warrants to Buyer that except as otherwise set forth
or referred to in this  Agreement  and a separate  letter or schedule  dated and
executed  contemporaneously  herewith from the Seller to (and received by) Buyer
(hereinafter referred to as the "Seller's Schedule"):

     3.01 Corporate Organization, Good Standing and Corporate Power. Seller is a
corporation duly organized, validly existing and in good standing under the laws
of the State of Nevada and has all  requisite  corporate  power and authority to
conduct its business  and own,  lease and operate its  properties  as and in the
places where such business is now conducted and such  properties  are now owned,
leased or operated.  Seller is duly qualified to do business in the states where
it is  required  to be so  qualified  and is not  required  to be  qualified  or
licensed  as a foreign  corporation  in any other  jurisdiction.  Seller  has no
subsidiaries. The execution delivery and performance by Seller of this Agreement
are  within  Seller's  corporate  powers  and have been duly  authorized  by all
corporate action.

     3.02 No Violations.  No provision of Seller's  Certificate of Incorporation
or By-laws,  or of any agreement,  instrument or  understanding,  or of any law,
regulation,  rule,  order,  judgment,  decree,  of  any  court  or  governmental
authority,


<PAGE>

to which Seller is a party or by which it is bound or subject,  has been or will
be violated by the execution by Seller of, or the performance or satisfaction of
any  agreement  or condition  upon its part to be performed or satisfied  under,
this Agreement,

     3.03 Books and  Records.  The books and  records  of the  Seller  have been
prepared  in  conformity  with  generally  accepted  accounting  principles  and
practices consistently applied through the periods covered and fairly present in
all material  respects the financial  condition and results of operations of the
Seller as at the dates thereof and for the periods covered thereby. The books of
account  and other  financial  records  of Seller are in all  material  respects
complete and correct.  Seller does not maintain a separate  financial  statement
for itself.

     3.04  Reports.  Seller has  delivered  to Buyer the  annual  report on Form
10-KSB of Initio for fiscal  1998 and the  quarterly  reports on Form  10-QSB of
Initio for fiscal 1999, which reports are accurate and complete.

     3.05 Property; Leases.

          (a)  Other  than  the  Excluded   Assets  the   Acquired   Assets  are
     substantially  all the material assets used by Seller in operating the Mail
     Order  Business as it is  currently  being  operated.  For  purposes of the
     foregoing  only,  it is  agreed  that an asset  having a value of less than
     $30,000 shall not be considered material.

          (b)  Seller  has  good  and  marketable  title  to all of its  assets,
     personal, tangible and intangible, which are the subject


                                      - 2 -

<PAGE>

     of this Agreement,  including without  limitation,  the Acquired Assets, in
     each case free and clear of all liens, security interests,  claims, charges
     and encumbrances except as expressly set forth in the Seller's Schedule.

          (c) All machinery,  fixtures,  equipment and similar assets, which are
     material to  operating  the Mail Order  Business as it is  currently  being
     operated,  are in good operating condition and repair,  reasonable wear and
     tear excepted.  Buyer recognizes that from time to time such equipment will
     not be  functioning  and will require  repair or  replacement  and Buyer is
     acquiring such equipment "as is."

          (d) All leases to which  Seller is a party are in good  standing,  and
     are valid,  binding  and  enforceable  in  accordance  with the  respective
     provisions thereof.

     3.06 Default.  Neither Seller nor, to the best of Seller's  knowledge,  any
other party thereto is in material  violation of or default under,  and no event
(including,   without   limitation,   execution  of  and   consummation  of  the
transactions provided for in this Agreement) has occurred which with the passage
of time or notice from or action by any party thereto or otherwise  could result
in a material  breach of or default under, or give any other person the right to
terminate, as the case may be, any material indenture, mortgage, security, loan,
lease or  other  agreement  (including,  without  limitation,  those  listed  or
referred to in the Seller's  Schedule) to which Seller is a party or by which it
is bound or to which any of its assets are subject


                                      - 3 -

<PAGE>

or result in the creation,  imposition  or  acceleration  of any material  lien,
encumbrance,  charge,  equity or restriction of any nature in favor of any other
person upon any of the assets of Seller.

     3.07 Permits;  Compliance with Laws.  Seller  possesses all necessary valid
licenses, permits, franchises, consents, authorizations and approvals of or from
governmental  departments,  agencies and  instrumentalities for the business and
operations of Seller as presently  conducted and is not in material default with
respect to nor in violation of, and has not received  notice of any violation of
or of any proceedings for the termination or revocation (other than by reason of
normal  expiration  according  to their  terms)  of, any such  license,  permit,
franchise, consent,  authorization or approval or, to the best of its knowledge,
any  applicable  Federal,  state,  local or  foreign  law,  statute,  ordinance,
regulation, order or requirement relating to its business, operations or assets,
or the use thereof,  which default or violation could have a materially  adverse
affect upon its business, operations or assets. The Seller's Schedule includes a
list (including expiration dates) of all material licenses,  permits,  consents,
authorizations and approvals of or from governmental  departments,  agencies and
instrumentalities  held by Deerskin  in the conduct of the Mail Order  Business.
3.08 Intellectual Property. Seller owns and has good and marketable title to the
Intellectual Property,  free and clear of any and all liens, security interests,
claims, charges and


                                      - 4 -

<PAGE>

encumbrances.  The use of the Intellectual  Property by Seller does not conflict
in  any  material  respect  with  any  rights,  including,  without  limitation,
copyrights or trademark  rights,  of others.  No litigation or other proceedings
have been instituted or are pending or threatened  which challenge the ownership
or use of the Intellectual Property.  Seller has not entered into any license or
other  agreement  granting  to anyone  the right to use any of the  Intellectual
Property  and,  to the  best of  Seller's  knowledge,  none of the  Intellectual
Property is being used or infringed in any material respect by any other person.
The Intellectual  Property  includes all material  intangible and similar rights
presently owned or used by Seller.  The only Intellectual  Property which Seller
has registered  with the U.S.  Patent and Trademark  Office are set forth in the
Seller's Schedule.  Other than standard licenses in connection with its computer
systems,  Seller's  Mail Order  Business is not  dependant  on any  intellectual
property licensed from another person, firm or entity.

     3.09 Customer  List.  Seller hereby  represents and warrants to Buyer that,
prior to the date hereof,  it has not  disclosed  the Customer  List of the Mail
Order  Business to any person,  other than to Seller's  employees and agents and
other than in the  ordinary  course of  Seller's  list rental  business.  Seller
agrees to maintain  the  confidentiality  of such  Customer  List after the date
hereof and after the Closing.


                                      - 5 -

<PAGE>

     3.10  Litigation.  Except as set forth in Seller's  Schedule,  there are no
actions,  suits,  claims,  arbitrations,  administrative or other proceedings or
governmental  investigations  pending  or,  to the best of  Seller's  knowledge,
threatened against, relating to or affecting Seller or the business,  operations
or  assets of  Seller,  whether  or not fully  covered  by  insurance,  or which
question or seek to prevent  consummation  of the  transactions  provided for in
this Agreement, whether at law or in equity, or before or by any Federal, state,
local, foreign or other governmental  department,  agency or instrumentality nor
to the best of Seller's  knowledge  is there any basis  therefor.  Seller is not
bound or  adversely  affected  by or in default  with  respect to any  judgment,
order,  writ,  injunction  or  decree  of  any  court  or  of  any  governmental
department, agency or instrumentality.

     3.11  Authorization,  Validity.  This  Agreement  and  each  of  the  other
instruments  executed or to be executed by Seller pursuant to this Agreement has
been duly authorized and constitutes the valid and legally binding obligation of
Seller in  accordance  with its terms  except as  enforcement  may be limited by
applicable  bankruptcy,  insolvency  and other  laws  relating  to or  affecting
creditors'  rights  generally  and subject also to general  principles of equity
affecting the right to specific performance and injunctive relief.

     3.12 Authorizations;  Approvals. No authorization or approval of, or filing
with, or compliance with any applicable


                                      - 6 -

<PAGE>

order,  judgment,   decree,  statute,  rule  or  regulation  of,  any  court  or
governmental  authority,  or approval,  consent,  release or action of any third
party,  is required in connection  with the execution and delivery by Seller of,
or the performance or  satisfaction  of any agreement of Seller  contained in or
contemplated by, this Agreement.

     3.13  Employees.  Except as set forth in Seller's  Schedule,  Seller has no
employment  agreement  with any  employee  nor does Seller  maintain any pension
plans.  Prior to the date hereof,  Seller has not been  notified by any employee
earning in excess of $50,000 per annum of an intention  to terminate  his or her
employment.

     3.14 Payment of Taxes.  Seller has paid or adequately  reserved against all
taxes,   assessments  and  governmental  charges  and  levies  imposed  upon  it
including, without limitation all sales taxes.

     3.15  Disclosure.  Neither this Agreement nor the schedules and exhibits to
this  Agreement  nor  any  other  written  certificate,  statement  or  document
furnished  or to be  furnished  by Seller in  connection  with the  transactions
provided for in this Agreement  contains or will contain any untrue statement of
a material  fact or omits or will omit to state any material  fact  necessary in
order  to make the  statements  contained  herein  or  therein,  in light of the
circumstances  under which  made,  not  misleading,  and to the best of Seller's
knowledge and belief, all such material books, records,  agreements,  documents,
financial


                                      - 7 -

<PAGE>

and operating  data and other  information of or relating to Seller as Buyer has
requested or may request has heretofore been or will be made available to Buyer.
Without  limiting  the  generality  of the  foregoing,  to the best of  Seller's
knowledge,  there has not occurred and does not exist in any event, circumstance
or development  not disclosed to Buyer  relating to Seller (as  contrasted  with
general  industry,   economic  or  business  conditions)  which  has  materially
adversely  affected  or in the future  reasonably  may, so far as Seller can now
foresee,  materially  adversely  affect the  business,  operations  or assets of
Seller.


                                      - 8 -

<PAGE>

                                    EXHIBIT 4

                                       to

                            ASSET PURCHASE AGREEMENT


              ARTICLE IV. REPRESENTATIONS AND WARRANTIES OF BUYER.

     Buyer represents and warrants to and agrees with Seller that:

     4.01 Corporate Organization;  Good Standing and Corporate Power. Buyer is a
corporation duly organized, validly existing and in good standing under the laws
of the State of Virginia.  The execution  delivery and  performance  by Buyer of
this Agreement are within Buyer's corporate powers and have been duly authorized
by all corporate action.

     4.02 No  Violations;  Validity.  No  provision  of Buyer's  Certificate  of
Incorporation or By-laws, or of any agreement,  instrument or understanding,  or
of  any  law,  regulation,  rule,  order,  judgment,  decree  of  any  court  or
governmental  authority,  to  which  Buyer is a party or by which it is bound or
subject,  has been or will be  violated  by the  execution  by Buyer  of, or the
performance  or  satisfaction  of any agreement or condition upon its part to be
performed or satisfied under, this Agreement.

     4.03 Letter  Proposal.  The Letter  Proposal  between Pioneer and America's
Shopping  Mall,  Inc.,  dated March 12, 1999 (the "Letter  Proposal") is in full
force and effect and was  entered  into on behalf of Buyer  using the trade name
"America's Shopping Mall, Inc."

     4.04 Permits;  Compliance  with Laws.  Buyer  possesses all necessary valid
licenses, permits, franchises, consents,


<PAGE>

authorizations and approvals of or from governmental  departments,  agencies and
instrumentalities  for  the  business  and  operations  of  Buyer  as  presently
conducted  and is not in material  default with respect to nor in violation  of,
and has not received  notice of any violation of or of any  proceedings  for the
termination or revocation (other than by reason of normal  expiration  according
to their terms) of, any such license, permit, franchise, consent,  authorization
or approval or, to the best of its  knowledge,  any applicable  Federal,  state,
local or foreign  law,  statute,  ordinance,  regulation,  order or  requirement
relating  to its  business,  operations  or assets,  or the use  thereof,  which
default or violation  could have a materially  adverse affect upon its business,
operations or assets.

     4.05  Litigation.  There  are  no  actions,  suits,  claims,  arbitrations,
administrative or other proceedings or governmental  investigations  pending or,
to the best of Buyer's knowledge,  threatened against,  relating to or affecting
Buyer or the  business,  operations  or assets of  Buyer,  whether  or not fully
covered by insurance,  or which question or seek to prevent  consummation of the
transactions  provided for in this  Agreement,  whether at law or in equity,  or
before  or  by  any  Federal,   state,  local,  foreign  or  other  governmental
department,  agency or  instrumentality  nor to the best of Buyer's knowledge is
there any basis  therefor.  Buyer is not bound or  adversely  affected  by or in
default with respect to any judgment, order, writ, injunction


                                      - 2 -

<PAGE>

or  decree  of  any  court  or  of  any  governmental   department,   agency  or
instrumentality.

     4.06  Authorization,  Validity.  This  Agreement  and  each  of  the  other
instruments  executed or to be executed by Seller pursuant to this Agreement has
been duly authorized and constitutes the valid and legally binding obligation of
Buyer in  accordance  with its terms  except as  enforcement  may be  limited by
applicable  bankruptcy,  insolvency  and other  laws  relating  to or  affecting
creditors'  rights  generally  and subject also to general  principles of equity
affecting the right to specific performance and injunctive relief.

     4.07 Authorizations;  Approvals. No authorization or approval of, or filing
with, or compliance with any applicable order, judgment,  decree,  statute, rule
or regulation of, any court or  governmental  authority,  or approval,  consent,
release  or  action of any third  party,  is  required  in  connection  with the
execution and delivery by Buyer of, or the  performance or  satisfaction  of any
agreement of Buyer contained in or contemplated by, this Agreement.

     4.08  Disclosure.  Neither this Agreement nor the schedules and exhibits to
this  Agreement  nor  any  other  written  certificate,  statement  or  document
furnished  or to be  furnished  by Buyer  in  connection  with the  transactions
provided for in this Agreement  contains or will contain any untrue statement of
a material  fact or omits or will omit to state any material  fact  necessary in
order to make the statements contained herein or


                                      - 3 -

<PAGE>

therein, in light of the circumstances under which made, not misleading,  and to
the best of Buyer's  knowledge  and belief,  all such material  books,  records,
agreements,  documents, financial and operating data and other information of or
relating to Buyer as Seller has requested or may request has heretofore  been or
will be made  available  to  Seller.  Without  limiting  the  generality  of the
foregoing, to the best of Buyer's knowledge, there has not occurred and does not
exist in any event, circumstance or development not disclosed to Seller relating
to Buyer (as contrasted with general industry,  economic or business conditions)
which has materially  adversely affected or in the future reasonably may, so far
as Buyer can now foresee,  materially adversely affect the business,  operations
or assets of Buyer.



                                      - 4 -

<PAGE>

                                  SCHEDULE 7.01


                               Excluded Employees





                                   Martin Fox


                                Daniel DeStefano


                                 Oscar Atkinson




<PAGE>

                                    EXHIBIT A



                                 Excluded Assets




     1.   Cash and Marketable Securities


     2.   Real property located in Carson City, Nevada.


     3.   Real property located in Peabody, Massachusetts.


     4.   1990 Limousine


     5.   1995 Limousine


     6.   Chrysler Automobile


     7.   Daniel DeStefano's Office Furniture Martin Fox's Office Furniture


     8.   1 Fax Machine located in Teterboro, New Jersey


     9.   1 Copy Machine located in Teterboro, New Jersey


     10.  1990 Mazda Automobile


     11.  Loan Receivable with respect to loan made to Michael Divardi




<PAGE>

                                                                     EXHIBIT 2.2

                            STOCK PURCHASE AGREEMENT

     This Stock Purchase  Agreement  ("Agreement") is made as of May 1, 1999, by
and among Remarkable  Acquisition Corp., a Nevada corporation  ("Buyer"),  Irwin
Schneidmill,  an individual  resident in New York ("A"), and Kathleen Patten, an
individual resident in New Jersey ("B" and, collectively with A, "Sellers").

                                    RECITALS

     Sellers  desire to sell,  and Buyer desires to purchase,  all of the issued
and  outstanding  shares (the "Shares") of capital stock of Creadis  Promotions,
Inc., a New York corporation (the "Company"),  for the  consideration and on the
terms set forth in this Agreement.

                                    AGREEMENT

     The parties, intending to be legally bound, agree as follows:

1. DEFINITIONS

     For  purposes of this  Agreement,  the  following  terms have the  meanings
specified or referred to in this Section 1:

     "Applicable Contract" means any Contract (a) under which the Company has or
may acquire any rights, (b) under which the Company has or may become subject to
any  obligation or  liability,  or (c) by which the Company or any of the assets
owned or used by it is or may become bound.

     "Balance Sheet" is defined in Section 3.4.

     "Best Efforts" means the efforts that a prudent Person desirous of
achieving a result would use in similar circumstances to ensure that such result
is achieved as expeditiously as possible;  provided, however, that an obligation
to use Best Efforts under this  Agreement does not require the Person subject to
that obligation to take actions that would result in a materially adverse change
in  the  benefits  to  such  Person  of  this  Agreement  and  the  Contemplated
Transactions.

     "Breach"  means  a  "Breach"  of  a  representation,   warranty,  covenant,
obligation,  or other  provision of this Agreement or any  instrument  delivered
pursuant to this  Agreement  will be deemed to have  occurred if there is or has
been (a) any  inaccuracy  in or breach  of, or any  failure to perform or comply
with, such representation,  warranty, covenant,  obligation, or other provision,
or (b) any claim (by any Person) or other occurrence or circumstance  that is or
was inconsistent with such representation,  warranty,  covenant,  obligation, or
other  provision,  and the term  "Breach"  means  any such  inaccuracy,  breach,
failure, claim, occurrence, or circumstance.

     "Buyer" is defined in the first paragraph of this Agreement.

     "Closing" is defined in Section 2.3.

<PAGE>

     "Closing  Date"  means the date and time as of which the  Closing  actually
takes place.

     "Company" is defined in the Recitals of this Agreement.

     "Consent"  means any  approval,  consent,  ratification,  waiver,  or other
authorization (including any Governmental Authorization).

     "Contemplated  Transactions" means all of the transactions  contemplated by
this Agreement, including:

          (a) the sale of the Shares by Sellers to Buyer;

          (b) the performance by Buyer and Sellers of their respective covenants
     and obligations under this Agreement; and

          (c) Buyer's  acquisition  and  ownership of the Shares and exercise of
     control over the Company.

     "Contract"  means  any  agreement,   contract,   obligation,   promise,  or
undertaking  (whether  written or oral and whether  express or implied)  that is
legally binding.

     "Damages" is defined in Section 10.2.

     "Encumbrance"  means  any  charge,  claim,   community  property  interest,
condition, equitable interest, lien, option, pledge, security interest, right of
first refusal,  or restriction  of any kind,  including any  restriction on use,
voting,  transfer,  receipt of income,  or  exercise of any other  attribute  of
ownership.

     "Environment" means soil, land surface or subsurface strata, surface waters
(including navigable waters, ocean waters,  streams, ponds, drainage basins, and
wetlands),  groundwaters,  drinking water supply, stream sediments,  ambient air
(including  indoor  air),  plant and animal  life,  and any other  environmental
medium or natural resource.

     "Environmental,  Health, and Safety  Liabilities" means any cost,  damages,
expense,  liability,  obligation,  or other responsibility arising from or under
Environmental  Law or  Occupational  Safety and Health Law and  consisting of or
relating to:

          (a)  any  environmental,  health,  or  safety  matters  or  conditions
     (including  on-site  or  off-site  contamination,  occupational  safety and
     health, and regulation of chemical substances or products);

          (b)  fines,  penalties,   judgments,  awards,  settlements,  legal  or
     administrative proceedings,  damages, losses, claims, demands and response,
     investigative,  remedial,  or inspection  costs and expenses  arising under
     Environmental Law or Occupational Safety and Health Law;

          (c) financial  responsibility  under Environmental Law or Occupational
     Safety and Health Law for cleanup costs or corrective action, including any
     investigation,  cleanup,

                                       2
<PAGE>

     removal,  containment, or other remediation or response actions ("Cleanup")
     required by applicable  Environmental Law or Occupational Safety and Health
     Law  (whether or not such  Cleanup has been  required or  requested  by any
     Governmental  Body  or any  other  Person)  and for  any  natural  resource
     damages; or

          (d) any  other  compliance,  corrective,  investigative,  or  remedial
     measures required under Environmental Law or Occupational Safety and Health
     Law.

     The terms "removal,"  "remedial," and "response  action," include the types
of activities covered by the United States Comprehensive Environmental Response,
Compensation,  and  Liability  Act, 42 U.S.C.  section 9601 et seq.,  as amended
("CERCLA").

     "Environmental  Law" means any Legal  Requirement  that requires or relates
to:

          (a) advising  appropriate  authorities,  employees,  and the public of
     intended or actual  releases  of  pollutants  or  hazardous  substances  or
     materials, violations of discharge limits, or other prohibitions and of the
     commencements of activities,  such as resource  extraction or construction,
     that could have significant impact on the Environment;

          (b)  preventing  or  reducing  to  acceptable  levels  the  release of
     pollutants or hazardous substances or materials into the Environment;

          (c) reducing the quantities, preventing the release, or minimizing the
     hazardous characteristics of wastes that are generated;

          (d) assuring  that products are designed,  formulated,  packaged,  and
     used so that they do not present  unreasonable risks to human health or the
     Environment when used or disposed of;

          (e) protecting resources, species, or ecological amenities;

          (f)  reducing  to  acceptable   levels  the  risks   inherent  in  the
     transportation  of  hazardous   substances,   pollutants,   oil,  or  other
     potentially harmful substances;

          (g) cleaning up pollutants  that have been  released,  preventing  the
     threat of release, or paying the costs of such clean up or prevention; or

          (h) making responsible parties pay private parties, or groups of them,
     for  damages  done  to  their  health  or the  Environment,  or  permitting
     self-appointed  representatives  of the  public  interest  to  recover  for
     injuries done to public assets.

     "Facilities"  means  any real  property,  leaseholds,  or  other  interests
currently  or formerly  owned or  operated  by the  Company  and any  buildings,
plants,  structures,  or equipment  (including  motor  vehicles,  tank cars, and
rolling stock) currently or formerly owned or operated by the Company.

                                       3
<PAGE>

     "GAAP" means generally accepted United States accounting principles,
applied on a basis  consistent with the basis on which the Balance Sheet and the
other financial statements referred to in Section 3.4(b) were prepared.

     "Governmental  Authorization" means any approval, consent, license, permit,
waiver,  or other  authorization  issued,  granted,  given,  or  otherwise  made
available by or under the authority of any Governmental  Body or pursuant to any
Legal Requirement.

     "Governmental Body" means any:

          (a) nation,  state,  county, city, town, village,  district,  or other
     jurisdiction of any nature;

          (b) federal, state, local, municipal, foreign, or other government;

          (c)  governmental  or  quasi-governmental   authority  of  any  nature
     (including any governmental agency, branch, department, official, or entity
     and any court or other tribunal);

          (d) multi-national organization or body; or

          (e) body  exercising,  or entitled to  exercise,  any  administrative,
     executive, judicial,  legislative,  police, regulatory, or taxing authority
     or power of any nature.

     "Hazardous  Materials"  means any waste or other  substance that is listed,
defined, designated, or classified as, or otherwise determined to be, hazardous,
radioactive,  or toxic or a pollutant or a contaminant  under or pursuant to any
Environmental Law, including any admixture or solution thereof, and specifically
including  petroleum  and  all  derivatives  thereof  or  synthetic  substitutes
therefor and asbestos or asbestos-containing materials.

     "Intellectual Property Assets" means as defined in Section 3.20.

     "Interim Balance Sheet" is defined in Section 3.4.

     "Knowledge" means an individual will be deemed to have "Knowledge" of a
particular fact or other matter if:

          (a) such individual is actually aware of such fact or other matter; or

          (b) a prudent  individual  could be expected to discover or  otherwise
     become  aware of such fact or other  matter in the course of  conducting  a
     reasonably  comprehensive  investigation  concerning  the existence of such
     fact or other matter.

     A Person (other than an individual) will be deemed to have "Knowledge" of a
particular fact or other matter if any individual who is serving,  or who has at
any time served, as a director,  officer, partner,  executor, or trustee of such
Person (or in any similar  capacity) has, or at any time had,  Knowledge of such
fact or other matter.

                                       4
<PAGE>

     "Legal Requirement" means any federal,  state, local,  municipal,  foreign,
international,  multinational, or other administrative order, constitution, law,
ordinance, principle of common law, regulation, statute, or treaty.

     "Occupational  Safety and Health Law" means any Legal Requirement  designed
to provide safe and  healthful  working  conditions  and to reduce  occupational
safety and health  hazards,  and any program,  whether  governmental  or private
(including those promulgated or sponsored by industry associations and insurance
companies), designed to provide safe and healthful working conditions.

     "Order" means any award,  decision,  injunction,  judgment,  order, ruling,
subpoena,  or  verdict  entered,   issued,  made,  or  rendered  by  any  court,
administrative agency, or other Governmental Body or by any arbitrator.

     "Ordinary  Course of  Business"  means an action  taken by a Person will be
deemed to have been taken in the "Ordinary Course of Business" only if:

          (a) such action is consistent  with the past  practices of such Person
     and is taken in the ordinary course of the normal day-to-day  operations of
     such Person;

          (b) such  action  is not  required  to be  authorized  by the board of
     directors  of such Person (or by any Person or group of Persons  exercising
     similar authority) and is not required to be specifically authorized by the
     parent  company (if any) of such Person;  and

          (c) such  action  is  similar  in  nature  and  magnitude  to  actions
     customarily taken,  without any authorization by the board of directors (or
     by any Person or group of Persons  exercising  similar  authority),  in the
     ordinary course of the normal  day-to-day  operations of other Persons that
     are in the same line of business as such Person.

     "Organizational  Documents"  means  (a)  the  articles  or  certificate  of
incorporation and the bylaws of a corporation; (b) the partnership agreement and
any  statement  of  partnership  of  a  general  partnership;  (c)  the  limited
partnership  agreement and the  certificate of limited  partnership of a limited
partnership;  (d) any charter or similar document adopted or filed in connection
with the creation, formation, or organization of a Person; and (e) any amendment
to any of the foregoing.

     "Person"  means  any  individual,  corporation  (including  any  non-profit
corporation),  general or limited partnership,  limited liability company, joint
venture, estate, trust, association,  organization, labor union, or other entity
or Governmental Body.

     "Proceeding" means any action, arbitration,  audit, hearing, investigation,
litigation, or suit (whether civil, criminal, administrative,  investigative, or
informal)  commenced,  brought,  conducted,  or heard by or before, or otherwise
involving, any Governmental Body or arbitrator.

     "Related Person" mans with respect to a particular individual:

          (a) each other member of such individual's Family;

                                       5
<PAGE>

          (b) any Person  that is  directly  or  indirectly  controlled  by such
     individual or one or more members of such individual's Family;

          (c)  any  Person  in  which  such   individual   or  members  of  such
     individual's  Family hold  (individually  or in the  aggregate)  a Material
     Interest; and

          (d) any Person with  respect to which such  individual  or one or more
     members of such individual's Family serves as a director, officer, partner,
     executor, or trustee (or in a similar capacity).

     With respect to a specified Person other than an individual:

          (a) any Person that  directly or indirectly  controls,  is directly or
     indirectly controlled by, or is directly or indirectly under common control
     with such specified Person;

          (b) any  Person  that  holds a  Material  Interest  in such  specified
     Person;

          (c) each Person that serves as a director, officer, partner, executor,
     or trustee of such specified Person (or in a similar capacity);

          (d) any Person in which such specified Person holds a Material
Interest;

          (e) any Person with respect to which such specified Person
serves as a general partner or a trustee (or in a similar capacity); and

          (f) any Related  Person of any  individual  described in clause (b) or
     (c).

     For purposes of this definition, (a) the "Family" of an individual includes
(i) the individual,  (ii) the individual's spouse and former spouses,  (iii) any
other natural person who is related to the individual or the individual's spouse
within the second  degree,  and (iv) any other  natural  person who resides with
such individual, and (b) "Material Interest" means direct or indirect beneficial
ownership (as defined in Rule 13d-3 under the  Securities  Exchange Act of 1934)
of voting securities.

     "Representative"  means with respect to a particular  Person, any director,
officer,  employee, agent, consultant,  advisor, or other representative of such
Person, including legal counsel, accountants, and financial advisors.

     "Securities Act" means the Securities Act of 1933 or any successor law, and
regulations and rules issued pursuant to that Act or any successor law.

     "Sellers" is defined in the first paragraph of this Agreement.

     "Shares" is defined in the Recitals of this Agreement.

     "Subsidiary"   means  with  respect  to  any  Person  (the  "Owner"),   any
corporation or other Person of which  securities or other  interests  having the
power to elect a  majority  of that

                                       6
<PAGE>

corporation's or other Person's board of directors or similar governing body, or
otherwise  having  the  power  to  direct  the  business  and  policies  of that
corporation  or other Person (other than  securities or other  interests  having
such power only upon the happening of a  contingency  that has not occurred) are
held by the Owner or one or more of its Subsidiaries.

     "Tax Return" means any return (including any information  return),  report,
statement,  schedule,  notice, form, or other document or information filed with
or submitted to, or required to be filed with or submitted to, any  Governmental
Body in connection with the determination, assessment, collection, or payment of
any Tax or in connection with the administration, implementation, or enforcement
of or compliance with any Legal Requirement relating to any Tax.

     "Threatened" means a claim,  Proceeding,  dispute,  action, or other matter
will be deemed to have been  "Threatened"  if any demand or  statement  has been
made (orally or in writing) or any notice has been given (orally or in writing),
or if any other event has occurred or any other circumstances  exist, that would
lead a  prudent  Person to  conclude  that  such a claim,  Proceeding,  dispute,
action, or other matter is likely to be asserted, commenced, taken, or otherwise
pursued in the future.


2. SALE AND TRANSFER OF SHARES; CLOSING

     2.1 Shares.  Subject to the terms and conditions of this Agreement,  at the
Closing,  Sellers  will sell and  transfer  the Shares to Buyer,  and Buyer will
purchase the Shares from Sellers.

     2.2 Purchase  Price.  The  purchase  price (the  "Purchase  Price") for the
Shares will be $400,000 plus 700,000  shares of America's  Shopping  Mall,  Inc.
common stock, par value $.001.

     2.3 Closing.  The purchase  and sale (the  "Closing")  provided for in this
Agreement will take place at the offices of Caro & Associates,  P.C., on May 20,
1999 or at such other time and place as the  parties  may agree.  Subject to the
provisions  of Section 9, failure to  consummate  the purchase and sale provided
for in this Agreement on the date and time and at the place determined  pursuant
to this Section 2.3 will not result in the  termination  of this  Agreement  and
will not relieve any party of any obligation under this Agreement.

     2.4 Closing Obligations. At the Closing:

          (a)  Sellers  will  deliver  to Buyer  certificates  representing  the
     Shares, duly endorsed (or accompanied by duly executed stock powers); and

          (b) Buyer will deliver to Sellers:

               (i) $400,000  aggregate amount payable by check to the order of A
          and B, respectively, in the amount the Sellers so determine; and

                                       7
<PAGE>

               (ii)  700,000  shares of America's  Shopping  Mall,  Inc.  common
          stock,  par  value  $.001,  issued to A and B,  respectively:  350,000
          shares to A and 350,000 shares to B.


3. REPRESENTATIONS AND WARRANTIES OF SELLERS

Sellers represent and warrant to Buyer as follows:

     3.1 Organization and Good Standing.

          (a)  The  Organizational   Documents  contain  complete  and  accurate
     information  for the  Company,  including  its name,  its  jurisdiction  of
     incorporation,  other  jurisdictions  in  which  it  is  authorized  to  do
     business,   and  its   capitalization   (including  the  identity  of  each
     stockholder  and the  number of  shares  held by each).  The  Company  is a
     corporation duly organized,  validly  existing,  and in good standing under
     the laws of its  jurisdiction of  incorporation,  with full corporate power
     and authority to conduct its business as it is now being conducted,  to own
     or use the  properties  and assets that it  purports to own or use,  and to
     perform all its obligations under Applicable Contracts. The Company is duly
     qualified to do business as a foreign  corporation  and is in good standing
     under the laws of each  state or other  jurisdiction  in which  either  the
     ownership  or use of the  properties  owned or used by it, or the nature of
     the activities conducted by it, requires such qualification.

          (b)  Sellers  have  delivered  to Buyer  copies of the  Organizational
     Documents of the Company, as currently in effect.

     3.2 Authority, No Conflict.

          (a)  This  Agreement   constitutes  the  legal,   valid,  and  binding
     obligation of Sellers,  enforceable  against Sellers in accordance with its
     terms. Sellers have the absolute and unrestricted right, power,  authority,
     and capacity to execute and deliver  this  Agreement  and to perform  their
     obligations under this Agreement.

          (b) Except as previously disclosed, neither the execution and delivery
     of  this  Agreement  nor  the  consummation  or  performance  of any of the
     Contemplated  Transactions  will,  directly or indirectly  (with or without
     notice or lapse of time):

               (i)  contravene,  conflict  with, or result in a violation of (A)
          any provision of the Organizational  Documents of the Company,  or (B)
          any resolution  adopted by the board of directors or the  stockholders
          of the Company;

               (ii)  contravene,  conflict with, or result in a violation of, or
          give any Governmental  Body or other Person the right to challenge any
          of the  Contemplated  Transactions or to exercise any remedy or obtain
          any  relief  under,

                                       8
<PAGE>

          any Legal  Requirement  or any Order to which  the  Company  or either
          Seller,  or any of the  assets  owned or used by the  Company,  may be
          subject;

               (iii) contravene,  conflict with, or result in a violation of any
          of the terms or  requirements  of, or give any  Governmental  Body the
          right to revoke, withdraw,  suspend, cancel, terminate, or modify, any
          Governmental  Authorization  that  is  held  by the  Company  or  that
          otherwise  relates to the  business  of, or any of the assets owned or
          used by, the Company;

               (iv)  cause  Buyer or the  Company  to become  subject  to, or to
          become liable for the payment of, any Tax;

               (v) cause any of the assets owned by the Company to be reassessed
          or revalued by any taxing authority or other Governmental Body;

               (vi)  contravene,  conflict  with,  or result in a  violation  or
          breach of any  provision of, or give any Person the right to declare a
          default or exercise any remedy under, or to accelerate the maturity or
          performance  of, or to cancel,  terminate,  or modify,  any Applicable
          Contract; or

               (vii)  result in the  imposition  or creation of any  Encumbrance
          upon  or  with  respect  to any of the  assets  owned  or  used by the
          Company.

               No  Seller  or the  Company  is or will be  required  to give any
          notice to or obtain any Consent from any Person in connection with the
          execution  and  delivery  of this  Agreement  or the  consummation  or
          performance of any of the Contemplated Transactions.

     3.3 Capitalization. The authorized equity securities of the Company consist
of 200 shares of common  stock,  par value $.01,  of which 200 shares are issued
and  outstanding  and  constitute  the  Shares.  Sellers  are and will be on the
Closing Date the record and  beneficial  owners and holders of the Shares,  free
and clear of all  Encumbrances.  A owns 100 of the  Shares and B owns 100 of the
Shares. No legend or other reference to any purported  Encumbrance  appears upon
any  certificate  representing  equity  securities  of the  Company.  All of the
outstanding  equity  securities  of the Company  have been duly  authorized  and
validly  issued and are fully  paid and  nonassessable.  There are no  Contracts
relating to the issuance,  sale,  or transfer of any equity  securities or other
securities of the Company.  None of the outstanding  equity  securities or other
securities of the Company was issued in violation of the  Securities  Act or any
other  Legal  Requirement.  The  Company  does not own,  or has any  Contract to
acquire, any equity securities or other securities of any Person (other than the
Company) or any direct or  indirect  equity or  ownership  interest in any other
business.

     3.4 Financial Statements. Sellers have delivered to Buyer: (a) an unaudited
consolidated  balance  sheets of the Company as at December  31,  1996,  and the
related  audited  consolidated  statements of income,  changes in  stockholders'
equity,  and  cash  flow  for  the  fiscal  year  then  ended,  (b)  an  audited
consolidated  balance  sheet of the  Company as at  December  31,  1997 and

                                       9
<PAGE>

1998  (including  the notes  thereto,  the  "Balance  Sheet"),  and the  related
consolidated  statements of income,  changes in stockholders'  equity,  and cash
flow for the fiscal year then ended,  together with the report thereon of Arthur
Yorkes & Company, independent certified public accountants, and (c) an unaudited
consolidated  balance  sheet of the Company as at April 30,  1999 (the  "Interim
Balance  Sheet") and the related  unaudited  consolidated  statements of income,
changes in stockholders'  equity,  and cash flow for the four months then ended.
Such financial  statements and notes fairly present the financial  condition and
the results of operations, changes in stockholders' equity, and cash flow of the
Company as at the  respective  dates of and for the periods  referred to in such
financial  statements,  all in  accordance  with GAAP,  subject,  in the case of
interim  financial  statements,  to normal recurring  year-end  adjustments (the
effect of which  will  not,  individually  or in the  aggregate,  be  materially
adverse)  and the  absence  of notes  (that,  if  presented,  would  not  differ
materially from those included in the Balance Sheet);  the financial  statements
referred  to in this  Section 3.4 reflect  the  consistent  application  of such
accounting  principles  throughout the periods involved. No financial statements
of any Person  other than the Company are required by GAAP to be included in the
consolidated financial statements of the Company.

     3.5 Books and Records.  The books of account,  minute  books,  stock record
books,  and other records of the Company,  all of which have been made available
to Buyer,  are complete and correct and have been  maintained in accordance with
sound  business  practices  and the  requirements  of  Section  13(b)(2)  of the
Securities  Exchange Act of 1934, as amended  (regardless  of whether or not the
Company are subject to that Section),  including the  maintenance of an adequate
system of internal  controls.  The minute books of the Company contain  accurate
and complete records of all meetings held of, and corporate action taken by, the
stockholders, the Boards of Directors, and committees of the Boards of Directors
of the Company, and no meeting of any such stockholders,  Board of Directors, or
committee  has been held for which  minutes  have not been  prepared and are not
contained in such minute books.  At the Closing,  all of those books and records
will be in the possession of the Company.

     3.6 Title to  Properties;  Encumbrances.  The  Company has no title to real
property or other  interests  therein.  The Company owns all the assets (whether
tangible  or  intangible)  that they  purport to own  located in the  facilities
operated by the Company,  including  all of the assets  reflected in the Balance
Sheet  and the  Interim  Balance  Sheet,  and  all of the  assets  purchased  or
otherwise  acquired by the  Company  since the date of the  Balance  Sheet.  All
material assets reflected in the Balance Sheet and the Interim Balance Sheet are
free and clear of all Encumbrances and are not subject to any limitations of any
nature except,  with respect to all such assets, (a) security interests shown on
the Balance Sheet or the Interim Balance Sheet as securing specified liabilities
or obligations,  with respect to which no default (or event that, with notice or
lapse  of time or  both,  would  constitute  a  default)  exists,  (b)  security
interests  incurred in connection  with the purchase of property or assets after
the date of the Interim Balance Sheet (such security  interests being limited to
the property or assets so acquired),  with respect to which no default (or event
that, with notice or lapse of time or both,  would constitute a default) exists,
and (c) liens for current taxes not yet due.

     3.7 Condition and  Sufficiency  of Assets.  The equipment of the Company is
structurally  sound, in good operating condition and repair, and is adequate for
the uses to which they are

                                       10
<PAGE>

being  put,  and none of such  equipment  is in need of  maintenance  or repairs
except for ordinary,  routine  maintenance  and repairs that are not material in
nature or cost.  The  equipment of the Company is  sufficient  for the continued
conduct of the Company'  businesses after the Closing in substantially  the same
manner as conducted prior to the Closing.

     3.8 Accounts  Receivable.  All accounts  receivable of the Company that are
reflected on the Balance Sheet or the Interim Balance Sheet or on the accounting
records of the  Company as of the  Closing  Date  (collectively,  the  "Accounts
Receivable")  represent or will represent valid  obligations  arising from sales
actually made or services actually performed in the Ordinary Course of Business.
Unless paid prior to the Closing Date, the Accounts Receivable are or will be as
of the Closing Date current and collectible net of the respective reserves shown
on the Balance Sheet or the Interim  Balance Sheet or on the accounting  records
of the  Company  as of  the  Closing  Date  (which  reserves  are  adequate  and
calculated  consistent  with past practice and, in the case of the reserve as of
the Closing  Date,  will not  represent  a greater  percentage  of the  Accounts
Receivable  as of the  Closing  Date than the reserve  reflected  in the Interim
Balance Sheet represented of the Accounts Receivable  reflected therein and will
not  represent a material  adverse  change in the  composition  of such Accounts
Receivable in terms of aging).  Subject to such  reserves,  each of the Accounts
Receivable  either has been or will be collected  in full,  without any set-off,
within  ninety  days after the day on which it first  becomes  due and  payable.
There is no  contest,  claim,  or right of  set-off,  other than  returns in the
Ordinary Course of Business,  under any Contract with any obligor of an Accounts
Receivable relating to the amount or validity of such Accounts Receivable.

     3.9  Inventory.  All inventory of the Company,  whether or not reflected in
the  Balance  Sheet or the  Interim  Balance  Sheet,  consists  of a quality and
quantity  usable and  salable in the  Ordinary  Course of  Business,  except for
obsolete  items  and items of  below-standard  quality,  all of which  have been
written off or written down to net realizable  value in the Balance Sheet or the
Interim  Balance  Sheet or on the  accounting  records of the  Company as of the
Closing  Date,  as the case may be. All  inventories  not  written off have been
priced at the lower of cost or market.  The quantities of each item of inventory
(whether raw materials,  work-in-process,  or finished goods) are not excessive,
but are reasonable in the present circumstances of the Company.

     3.10 No Undisclosed  Liabilities.  Except previously disclosed, the Company
has no liabilities  or  obligations of any nature  (whether known or unknown and
whether absolute,  accrued,  contingent, or otherwise) except for liabilities or
obligations  reflected or reserved  against in the Balance  Sheet or the Interim
Balance  Sheet  and  current  liabilities  incurred  in the  Ordinary  Course of
Business since the respective dates thereof.

     3.11 Taxes.

          (a) The Company  have filed or caused to be filed all Tax Returns that
     are  or  were  required  to  be  filed,   pursuant  to   applicable   Legal
     Requirements.  Sellers have  delivered or made available to Buyer copies of
     all such Tax  Returns.  The Company  has paid,  or made  provision  for the
     payment  of, all Taxes that have or may have  become due  pursuant to those
     Tax Returns or otherwise, or pursuant to any assessment received by Sellers
     or the Company,  except such Taxes, if any, as previously disclosed and are
     being contested in

                                       11
<PAGE>

     good faith and as to which adequate reserves (determined in accordance with
     GAAP) have been  provided  in the  Balance  Sheet and the  Interim  Balance
     Sheet.

          (b) All Tax Returns filed by (or that include on a consolidated basis)
     the  Company  are true,  correct,  and  complete.  There is no tax  sharing
     agreement  that will  require any payment by the Company  after the date of
     this  Agreement.  The  Company  is not,  or  within  the  five-year  period
     preceding the Closing Date has been, an "S" corporation.

     3.12 No Material Adverse Change. Since the date of the Balance Sheet, there
has  not  been  any  material  adverse  change  in  the  business,   operations,
properties,  prospects,  assets,  or condition of the Company,  and no event has
occurred  or  circumstance  exists  that may result in such a  material  adverse
change.

     3.13 Employee Benefits.  The Buyer has had access to all relevant books and
records concerning employee benefits of the Company.

     3.14 Legal Proceedings; Orders.

          (a) Except as previously disclosed, there is no pending Proceeding:

               (i) that has been  commenced  by or against  the  Company or that
          otherwise  relates  to or may affect  the  business  of, or any of the
          assets owned or used by, the Company; or

               (ii) that challenges,  or that may have the effect of preventing,
          delaying,  making illegal,  or otherwise  interfering with, any of the
          Contemplated Transactions.

          (b)  To the  Knowledge  of  Sellers  and  the  Company,  (1)  no  such
     Proceeding  has  been  Threatened,   and  (2)  no  event  has  occurred  or
     circumstance  exists  that  may give  rise to or  serve as a basis  for the
     commencement of any such Proceeding. Sellers have delivered to Buyer copies
     of all  pleadings,  correspondence,  and other  documents  relating  to any
     Proceeding.  Any  current  Proceedings  disclosed  to Buyer will not have a
     material adverse effect on the business,  operations, assets, condition, or
     prospects of the Company.

     3.15 Absence of Certain Changes and Events. Except as previously disclosed,
since the date of the Balance Sheet, the Company have conducted their businesses
only in the Ordinary Course of Business and there has not been any:

          (a) change in the Company's  authorized or issued capital stock; grant
     of any stock  option or right to  purchase  shares of capital  stock of the
     Company;  issuance of any security  convertible  into such  capital  stock;
     grant of any registration  rights;  purchase,  redemption,  retirement,  or
     other  acquisition  by the Company of any shares of any such capital stock;
     or declaration or payment of any dividend or other  distribution or payment
     in respect of shares of capital stock;

                                       12
<PAGE>

          (b) amendment to the Organizational Documents of the Company;

          (c) payment or increase by the Company of any  bonuses,  salaries,  or
     other compensation to any stockholder, director, officer, or (except in the
     Ordinary  Course  of  Business)  employee  or entry  into  any  employment,
     severance, or similar Contract with any director, officer, or employee;

          (d) adoption of, or increase in the payments to or benefits under, any
     profit sharing, bonus, deferred compensation,  savings, insurance, pension,
     retirement, or other employee benefit plan for or with any employees of the
     Company;

          (e) damage to or  destruction  or loss of any asset or property of the
     Company,  whether or not covered by  insurance,  materially  and  adversely
     affecting  the  properties,   assets,  business,  financial  condition,  or
     prospects of the Company, taken as a whole;

          (f) entry into, termination of, or receipt of notice of termination of
     any material Contract or transaction

          (g) sale  (other than sales of  inventory  in the  Ordinary  Course of
     Business),  lease,  or other  disposition  of any asset of the  Company  or
     pledge,  or  imposition  of any lien or other  encumbrance  on any material
     asset of the Company,  including the sale,  lease, or other  disposition of
     any of the Intellectual Property Assets;

          (h)  cancellation  or waiver of any  material  claims or rights to the
     Company;

          (i) material change in the accounting methods used by the Company; or

          (j)  agreement,  whether oral or written,  by the Company to do any of
     the foregoing.

     3.16 Contracts; No Defaults.

          (a)  Sellers  have  delivered  to Buyer true and  complete  copies (if
     applicable), of:

               (i) each material Applicable  Contract that involves  performance
          of services or delivery of goods or materials by the Company;

               (ii) each material  Applicable Contract that was not entered into
          in the Ordinary  Course of Business and that involves  expenditures or
          receipts;

               (iii)  each  lease,  rental  or  occupancy  agreement,   license,
          installment  and  conditional  sale  agreement,  and other  Applicable
          Contract  affecting the ownership of, leasing of, title to, use of, or
          any leasehold or other interest in, any real or personal property; and

                                       13
<PAGE>

               (iv) each Applicable Contract providing for payments to or by any
          Person  based on sales,  purchases,  or  profits,  other  than  direct
          payments for goods;

          (b) Except as previously  disclosed,  each  Contract  identified is in
     full force and effect and is valid and  enforceable in accordance  with its
     terms.

          (c) Except as previously disclosed:

               (i) the Company is in full compliance  with all applicable  terms
          and  requirements  of each Contract under which the Company has or had
          any  obligation  or  liability  or by which the  Company or any of the
          assets owned or used by the Company is or was bound;

               (ii)  each  other  Person  that  has or  had  any  obligation  or
          liability under any Contract under which an the Company has or had any
          rights  is  in  full   compliance   with  all  applicable   terms  and
          requirements of such Contract;

               (iii) no event has occurred or circumstance  exists that (with or
          without  notice or lapse of time) may  contravene,  conflict  with, or
          result in a  violation  or breach  of,  or give the  Company  or other
          Person the right to declare a default or exercise any remedy under, or
          to accelerate the maturity or performance of, or to cancel, terminate,
          or modify, any Applicable Contract; and

               (iv) the  Company  has not  given to or  received  from any other
          Person any notice or other  communication  (whether  oral or  written)
          regarding any actual,  alleged,  possible,  or potential  violation or
          breach of, or default under, any Contract.

          (d)  There are no  renegotiations  of,  attempts  to  renegotiate,  or
     outstanding  rights to renegotiate any material  amounts paid or payable to
     the Company  under current or completed  Contracts  with any Person and, to
     the  Knowledge of Sellers and the Company,  no such Person has made written
     demand for such renegotiation.

          (e) The  Contracts  relating  to the  sale,  design,  manufacture,  or
     provision  of products or services by the Company have been entered into in
     the  Ordinary  Course of Business  and have been  entered  into without the
     commission  of any act alone or in concert  with any other  Person,  or any
     consideration  having  been  paid  or  promised,  that  is or  would  be in
     violation of any Legal Requirement.

     3.17 Insurance.

          (a) Sellers have delivered to Buyer:

               (i) true and  complete  copies of all  policies of  insurance  to
          which  the  Company  is a party or under  which  the  Company,  or any
          director of the Company, is or has been covered at any time; and

                                       14
<PAGE>

               (ii) true and  complete  copies of all pending  applications  for
          policies of insurance.

     3.18 Environmental Matters. Except as previously disclosed:

          (a) The  Company  is,  and at all times has been,  in full  compliance
     with,  and has not been and is not in  violation  of or liable  under,  any
     Environmental  Law. No Seller or the  Company has any basis to expect,  nor
     has any of them or any other  Person for whose  conduct  they are or may be
     held to be responsible received, any actual or Threatened order, notice, or
     other communication.

          (b) There are no  pending  or, to the  Knowledge  of  Sellers  and the
     Company,  Threatened  claims,  Encumbrances,  or other  restrictions of any
     nature, resulting from any Environmental, Health, and Safety Liabilities or
     arising  under or pursuant to any  Environmental  Law,  with  respect to or
     affecting any of the Facilities or any other properties and assets (whether
     real,  personal,  or mixed) in which  Sellers or the  Company has or had an
     interest.

          (c) There are no Hazardous  Materials present on or in the Environment
     at  the  Facilities  or at any  geologically  or  hydrologically  adjoining
     property.

     3.19 Employees.

          (a)  The  Sellers  have  disclosed  all  of  the  following  available
     information for each employee or director of the Company.

          (b) No  employee  or  director  of the  Company  is a party  to, or is
     otherwise   bound  by,  any   agreement  or   arrangement,   including  any
     confidentiality,  noncompetition,  or proprietary rights agreement, between
     such  employee  or  director  and any  other  Person  ("Proprietary  Rights
     Agreement")  that in any way  adversely  affects  or  will  affect  (i) the
     performance  of his duties as an employee or  director of the  Company,  or
     (ii) the  ability of the  Company to conduct its  business,  including  any
     Proprietary  Rights  Agreement  with  Sellers  or the  Company  by any such
     employee or director. To Sellers' Knowledge, no director, officer, or other
     key employee of the Company  intends to terminate his  employment  with the
     Company.

     3.20 Intellectual Property.

          (a)  Intellectual  Property  Assets--The term  "Intellectual  Property
     Assets" includes:

               (i) the Company's  name, all fictional  business  names,  trading
          names,  registered and  unregistered  trademarks,  service marks,  and
          applications (collectively, "Marks");

                                       15
<PAGE>

               (ii)  all  patents,  patent  applications,   and  inventions  and
          discoveries that may be patentable (collectively, "Patents");

               (iii) all  copyrights  in both  published  works and  unpublished
          works (collectively, "Copyrights"); and

               (iv)  all  know-how,  trade  secrets,  confidential  information,
          customer  lists,  software,   technical  information,   data,  process
          technology,  plans,  drawings,  and blue prints (collectively,  "Trade
          Secrets");  owned,  used,  or  licensed  by the Company as licensee or
          licensor.

          (b)  Agreements--The  Sellers have disclosed all Contracts relating to
     the  Intellectual  Property  Assets to which the  Company  is a party or by
     which the  Company is bound.  There are no  outstanding  and,  to  Sellers'
     Knowledge, no Threatened disputes or disagreements with respect to any such
     agreement.

          (c) Know-How  Necessary for the  Business--The  Intellectual  Property
     Assets are all those necessary for the operation of the Company' businesses
     as they are  currently  conducted.  The  Company is the owner of all right,
     title,  and interest in and to each of the  Intellectual  Property  Assets,
     free and clear of all liens,  security  interests,  charges,  encumbrances,
     equities,  and  other  adverse  claims,  and has the  right to use  without
     payment to a third party all of the Intellectual Property Assets.

          (d) Trademarks

               (i) the  Sellers  have  disclosed  all Marks.  The Company is the
          owner of all right,  title,  and interest in and to each of the Marks,
          free  and   clear  of  all   liens,   security   interests,   charges,
          encumbrances, equities, and other adverse claims.

               (ii) All Marks that have been  registered  with the United States
          Patent and  Trademark  Office are  currently  in  compliance  with all
          formal  legal  requirements  (including  the timely  post-registration
          filing  of  affidavits  of  use  and   incontestability   and  renewal
          applications),  are valid and enforceable,  and are not subject to any
          maintenance  fees or taxes or actions  falling due within  ninety days
          after the Closing Date.

               (iii)  No Mark  has been or is now  involved  in any  opposition,
          invalidation,  or  cancellation  and, to Sellers'  Knowledge,  no such
          action is Threatened with the respect to any of the Marks.

               (iv) To Sellers' Knowledge,  there is no potentially  interfering
          trademark or trademark application of any third party.

               (v) No Mark is  infringed  or, to  Sellers'  Knowledge,  has been
          challenged  or  threatened  in any way.  None of the Marks used by the
          Company infringes or is alleged to infringe any trade name, trademark,
          or service mark of any third party.

                                       16
<PAGE>

               (vi) All products and materials containing a Mark bear the proper
          federal registration notice where permitted by law.

          (e) Trade Secrets

               (i) With respect to each Trade Secret, the documentation relating
          to such Trade Secret is current,  accurate,  and  sufficient in detail
          and  content  to  identify  and  explain  it and to allow its full and
          proper  use  without  reliance  on  the  knowledge  or  memory  of any
          individual.

               (ii)   Sellers  and  the  Company   have  taken  all   reasonable
          precautions  to protect  the  secrecy,  confidentiality,  and value of
          their Trade Secrets.

               (iii) One or more of the  Company  has good title and an absolute
          (but not necessarily  exclusive)  right to use the Trade Secrets.  The
          Trade Secrets are not part of the public knowledge or literature, and,
          to Sellers' Knowledge,  have not been used, divulged,  or appropriated
          either for the  benefit of any Person  (other  than one or more of the
          Company)  or to the  detriment  of the  Company.  No Trade  Secret  is
          subject to any adverse  claim or has been  challenged or threatened in
          any way.

     3.21 Disclosure.

          (a) No  representation  or warranty of Sellers in this Agreement omits
     to state a  material  fact  necessary  to make  the  statements  herein  or
     therein,  in light  of the  circumstances  in which  they  were  made,  not
     misleading.

          (b) No notice  given  pursuant to Section 5.5 will  contain any untrue
     statement or omit to state a material fact necessary to make the statements
     therein or in this Agreement,  in light of the  circumstances in which they
     were made, not misleading.

          (c)  There  is no fact  known  to  either  Seller  that  has  specific
     application to either Seller or the Company (other than general economic or
     industry  conditions)  and that  materially  adversely  affects the assets,
     business,  prospects,  financial condition, or results of operations of the
     Company  (on a  consolidated  basis)  that has not  been set  forth in this
     Agreement.

     3.22  Brokers  or  Finders.  Sellers  and their  agents  have  incurred  no
obligation or liability, contingent or otherwise, for brokerage or finders' fees
or  agents'  commissions  or other  similar  payment  in  connection  with  this
Agreement.


                                       17
<PAGE>

4. REPRESENTATIONS AND WARRANTIES OF BUYER

Buyer represents and warrants to Sellers as follows:

     4.1 Organization and Good Standing.  Buyer is a corporation duly organized,
validly existing, and in good standing under the laws of the State of Nevada.

     4.2 Authority; No Conflict.

          (a)  This  Agreement   constitutes  the  legal,   valid,  and  binding
     obligation  of Buyer,  enforceable  against  Buyer in  accordance  with its
     terms. Buyer has the absolute and unrestricted  right, power, and authority
     to execute and deliver this Agreement and to perform its obligations  under
     this Agreement.

          (b) Neither the execution and delivery of this  Agreement by Buyer nor
     the consummation or performance of any of the Contemplated  Transactions by
     Buyer  will give any  Person  the right to  prevent,  delay,  or  otherwise
     interfere with any of the Contemplated Transactions pursuant to:

               (i) any provision of Buyer's Organizational Documents;

               (ii) any  resolution  adopted  by the board of  directors  or the
          stockholders of Buyer;

               (iii)  any  Legal  Requirement  or Order to  which  Buyer  may be
          subject; or

               (iv) any Contract to which Buyer is a party or by which Buyer may
          be bound.

          (c) Buyer is not and will not be required  to obtain any Consent  from
     any Person in connection  with the execution and delivery of this Agreement
     or the consummation or performance of any of the Contemplated Transactions.

     4.3  Certain  Proceedings.  There is no  pending  Proceeding  that has been
commenced  against  Buyer  and  that  challenges,  or may  have  the  effect  of
preventing,  delaying, making illegal, or otherwise interfering with, any of the
Contemplated  Transactions.  To Buyer's  Knowledge,  no such Proceeding has been
Threatened.

     4.4 Brokers or Finders.  Buyer and its officers and agents have incurred no
obligation or liability, contingent or otherwise, for brokerage or finders' fees
or  agents'  commissions  or other  similar  payment  in  connection  with  this
Agreement  and will  indemnify  and hold Sellers  harmless from any such payment
alleged to be due by or through  Buyer as a result of the action of Buyer or its
officers or agents.


                                       18
<PAGE>

5. COVENANTS OF SELLERS PRIOR TO CLOSING DATE

     5.1 Access and  Investigation.  Between the date of this  Agreement and the
Closing Date,  Sellers will, and will cause the Company and its  Representatives
to, (a) afford Buyer and its  Representatives  and prospective lenders and their
Representatives  (collectively,  "Buyer's Advisors") full and free access to the
Company's personnel, properties (including subsurface testing), contracts, books
and  records,  and other  documents  and data,  (b)  furnish  Buyer and  Buyer's
Advisors  with  copies  of all such  contracts,  books  and  records,  and other
existing  documents and data as Buyer may  reasonably  request,  and (c) furnish
Buyer and Buyer's Advisors with such additional financial,  operating, and other
data and information as Buyer may reasonably request.

     5.2  Operation  of the  Business of the  Company.  Between the date of this
Agreement and the Closing Date, Sellers will, and will cause the Company to:

          (a) conduct the business of the Company only in the Ordinary Course of
     Business;

          (b) use their Best  Efforts to preserve  intact the  current  business
     organization  of the Company,  keep  available  the services of the current
     officers,  employees, and agents of the Company, and maintain the relations
     and good will with suppliers,  customers,  landlords, creditors, employees,
     agents, and others having business relationships with the Company;

          (c) confer  with Buyer  concerning  operational  matters of a material
     nature; and

          (d) otherwise  report  periodically to Buyer  concerning the status of
     the business, operations, and finances of the Company.

     5.3  Negative  Covenant.  Except as otherwise  expressly  permitted by this
Agreement, between the date of this Agreement and the Closing Date, Sellers will
not, and will cause the Company not to, without the prior consent of Buyer, take
any affirmative  action,  or fail to take any reasonable  action within their or
its control, as a result of which any of the changes or events listed in Section
3.15 is likely to occur.

     5.4 Required  Approvals.  As promptly as practicable after the date of this
Agreement,  Sellers  will,  and will  cause the  Company  to,  make all  filings
required by Legal  Requirements  to be made by them in order to  consummate  the
Contemplated  Transactions.  Between the date of this  Agreement and the Closing
Date, Sellers will, and will cause the Company to, (a) cooperate with Buyer with
respect  to all  filings  that  Buyer  elects  to make or is  required  by Legal
Requirements to make in connection with the Contemplated  Transactions,  and (b)
cooperate with Buyer in obtaining all consents.

     5.5 Notification.  Between the date of this Agreement and the Closing Date,
each Seller will promptly  notify Buyer in writing if such Seller or the Company
becomes  aware of any fact or condition  that causes or  constitutes a Breach of
any of Sellers' representations and warranties as of the date of this Agreement,
or if such Seller or the Company becomes aware of the

                                       19
<PAGE>

occurrence  after the date of this Agreement of any fact or condition that would
(except as  expressly  contemplated  by this  Agreement)  cause or  constitute a
Breach  of any  such  representation  or  warranty  had such  representation  or
warranty  been made as of the time of  occurrence  or  discovery of such fact or
condition. During the same period, each Seller will promptly notify Buyer of the
occurrence  of any Breach of any covenant of Sellers in this Section 5 or of the
occurrence  of any event that may make the  satisfaction  of the  conditions  in
Section 7 impossible or unlikely.

     5.6 No  Negotiation.  Until  such  time,  if  any,  as  this  Agreement  is
terminated  pursuant to Section 9,  Sellers will not, and will cause the Company
and  each of their  Representatives  not to,  directly  or  indirectly  solicit,
initiate,  or encourage  any inquiries or proposals  from,  discuss or negotiate
with,  provide any  non-public  information  to, or  consider  the merits of any
unsolicited  inquiries or proposals from, any Person (other than Buyer) relating
to any  transaction  involving the sale of the business or assets (other than in
the Ordinary Course of Business) of the Company,  or any of the capital stock of
the Company,  or any merger,  consolidation,  business  combination,  or similar
transaction involving the Company.

     5.7 Best Efforts.  Between the date of this Agreement and the Closing Date,
Sellers will use their Best Efforts to cause the  conditions in Sections 7 and 8
to be satisfied.


6. COVENANTS OF BUYER PRIOR TO CLOSING DATE

     6.1 Approvals of Governmental  Bodies. As promptly as practicable after the
date of this  Agreement,  Buyer will, and will cause each of its Related Persons
to,  make  all  filings  required  by Legal  Requirements  to be made by them to
consummate the Contemplated Transactions.

     6.2 Best Efforts.  Between the date of this Agreement and the Closing Date,
Buyer will use its Best Efforts to cause the  conditions  in Sections 7 and 8 to
be satisfied.


7. CONDITIONS PRECEDENT TO BUYER'S OBLIGATION TO CLOSE

     Buyer's  obligation  to purchase  the Shares and to take the other  actions
required to be taken by Buyer at the Closing is subject to the satisfaction,  at
or prior to the Closing,  of each of the following  conditions (any of which may
be waived by Buyer, in whole or in part):

     7.1 Accuracy of Representations. All of Sellers' representations and
warranties  in this  Agreement  (considered  collectively),  and  each of  these
representations  and  warranties  (considered  individually),   must  have  been
accurate in all material respects as of the date of this Agreement,  and must be
accurate  in all  material  respects  as of the  Closing  Date as if made on the
Closing Date.

                                       20
<PAGE>

     7.2 Sellers' Performance.

          (a) All of the covenants and obligations  that Sellers are required to
     perform or to comply  with  pursuant to this  Agreement  at or prior to the
     Closing  (considered  collectively),   and  each  of  these  covenants  and
     obligations  (considered  individually),  must have been duly performed and
     complied with in all material respects.

          (b) Each document  required to be delivered must have been  delivered,
     and each of the other  covenants and  obligations  must have been performed
     and complied with in all respects.

     7.3  Additional  Documents.  Sellers  must have caused the delivery of such
other  documents  as  Buyer  may  reasonably  request  for  the  purpose  of (i)
evidencing the accuracy of any of Sellers' representations and warranties,  (ii)
evidencing  the  performance  by either  Seller of, or the  compliance by either
Seller  with,  any covenant or  obligation  required to be performed or complied
with by such Seller, (iii) evidencing the satisfaction of any condition referred
to in this  Section  7, or  (iv)  otherwise  facilitating  the  consummation  or
performance of any of the Contemplated Transactions.

     7.4 No Proceedings.  Since the date of this Agreement,  there must not have
been  commenced or Threatened  against Buyer,  or against any Person  affiliated
with Buyer, any Proceeding (a) involving any challenge to, or seeking damages or
other relief in connection  with, any of the Contemplated  Transactions,  or (b)
that may have the effect of preventing,  delaying,  making illegal, or otherwise
interfering with any of the Contemplated Transactions.

     7.5 No Claim  Regarding  Stock  Ownership or Sale Proceeds.  There must not
have been made or Threatened by any Person any claim  asserting that such Person
(a) is the holder or the beneficial  owner of, or has the right to acquire or to
obtain  beneficial  ownership of, any stock of, or any other voting,  equity, or
ownership  interest  in, any of the  Company,  or (b) is  entitled to all or any
portion of the Purchase Price payable for the Shares.


8. CONDITIONS PRECEDENT TO SELLERS' OBLIGATION TO CLOSE

     Sellers'  obligation  to sell  the  Shares  and to take the  other  actions
required to be taken by Sellers at the  Closing is subject to the  satisfaction,
at or prior to the Closing,  of each of the following  conditions  (any of which
may be waived by Sellers, in whole or in part):

     8.1  Accuracy  of  Representations.  All  of  Buyer's  representations  and
warranties  in this  Agreement  (considered  collectively),  and  each of  these
representations  and  warranties  (considered  individually),   must  have  been
accurate in all material  respects as of the date of this  Agreement and must be
accurate  in all  material  respects  as of the  Closing  Date as if made on the
Closing Date.

                                       21
<PAGE>

     8.2 Buyer's Performance.

          (a) All of the  covenants  and  obligations  that Buyer is required to
     perform or to comply  with  pursuant to this  Agreement  at or prior to the
     Closing  (considered  collectively),   and  each  of  these  covenants  and
     obligations  (considered  individually),   must  have  been  performed  and
     complied with in all material respects.

          (b) Buyer must have  delivered  each of the  documents  required to be
     delivered  by Buyer  and must  have made the cash  payments  and  delivered
     shares of America's Shopping Mall, Inc. common stock required to be made by
     Buyer pursuant to Sections 2.4(b)(i) and 2.4(b)(ii).

     8.3 Additional Documents. Buyer must have caused the delivery of such other
documents as Sellers may  reasonably  request for the purpose of (i)  evidencing
the accuracy of any  representation  or warranty of Buyer,  (ii)  evidencing the
performance  by Buyer of, or the  compliance  by Buyer  with,  any  covenant  or
obligation  required to be performed or complied with by Buyer, (iii) evidencing
the  satisfaction  of any  condition  referred  to in  this  Section  8, or (iv)
otherwise facilitating the consummation of any of the Contemplated Transactions.


9. TERMINATION

     9.1 Termination  Events. This Agreement may, by notice given prior to or at
the Closing, be terminated:

          (a) by either Buyer or Sellers if a material  Breach of any  provision
     of this Agreement has been committed by the other party and such Breach has
     not been waived;

          (b) (i) by Buyer if any of the  conditions  in  Section 7 has not been
     satisfied as of the Closing Date or if  satisfaction of such a condition is
     or becomes  impossible  (other than  through the failure of Buyer to comply
     with its  obligations  under this  Agreement) and Buyer has not waived such
     condition on or before the Closing Date; or (ii) by Sellers,  if any of the
     conditions  in Section 8 has not been  satisfied  of the Closing Date or if
     satisfaction  of such a  condition  is or becomes  impossible  (other  than
     through the failure of Sellers to comply with their  obligations under this
     Agreement)  and  Sellers  have not waived such  condition  on or before the
     Closing Date;

          (c) by mutual consent of Buyer and Sellers; or

          (d) by either Buyer or Sellers if the Closing has not occurred  (other
     than through the failure of any party seeking to terminate  this  Agreement
     to comply fully with its obligations under this Agreement) on or before May
     21, 1999, or such later date as the parties may agree upon.

                                       22
<PAGE>

     9.2 Effect of Termination.  Each party's right of termination under Section
9.1 is in  addition  to any other  rights it may have  under this  Agreement  or
otherwise, and the exercise of a right of termination will not be an election of
remedies.  If this Agreement is terminated  pursuant to Section 9.1, all further
obligations of the parties under this Agreement will terminate,  except that the
obligations in Sections 11.1 and 11.3 will survive;  provided,  however, that if
this  Agreement is  terminated by a party because of the Breach of the Agreement
by the other party or because one or more of the  conditions to the  terminating
party's  obligations  under this  Agreement is not  satisfied as a result of the
other party's failure to comply with its obligations  under this Agreement,  the
terminating  party's  right to  pursue  all legal  remedies  will  survive  such
termination unimpaired.


10. INDEMNIFICATION; REMEDIES

     10.1  Survival;  Right to  Indemnification  not Affected by Knowledge.  All
representations,  warranties,  covenants,  and obligations in this Agreement and
any other  document  delivered  pursuant  to this  Agreement  will  survive  the
Closing. The right to indemnification,  payment of Damages or other remedy based
on such  representations,  warranties,  covenants,  and obligations  will not be
affected  by any  investigation  conducted  with  respect  to, or any  Knowledge
acquired (or capable of being acquired) at any time, whether before or after the
execution and delivery of this  Agreement or the Closing  Date,  with respect to
the accuracy or  inaccuracy  of or  compliance  with,  any such  representation,
warranty,  covenant,  or  obligation.  The waiver of any condition  based on the
accuracy  of  any  representation  or  warranty,  or on  the  performance  of or
compliance  with any  covenant  or  obligation,  will not  affect  the  right to
indemnification,   payment  of   Damages,   or  other   remedy   based  on  such
representations, warranties, covenants, and obligations.

     10.2  Indemnification and Payment of Damages by Sellers.  Sellers,  jointly
and severally,  will indemnify and hold harmless Buyer,  the Company,  and their
respective  Representatives,  stockholders,  controlling persons, and affiliates
(collectively,  the "Indemnified  Persons") for, and will pay to the Indemnified
Persons the amount of, any loss, liability,  claim, damage (including incidental
and  consequential  damages),  expense  (including  costs of  investigation  and
defense and reasonable  attorneys' fees) or diminution of value,  whether or not
involving a third-party claim (collectively,  "Damages"),  arising,  directly or
indirectly, from or in connection with:

          (a) any Breach of any  representation  or warranty  made by Sellers in
     this Agreement or any other document  delivered by Sellers pursuant to this
     Agreement;

          (b) any Breach of any  representation  or warranty  made by Sellers in
     this Agreement as if such representation or warranty were made on and as of
     the Closing Date.

          (c) any Breach by either  Seller of any covenant or obligation of such
     Seller in this Agreement; and

          (d)  any  claim  by any  Person  for  brokerage  or  finder's  fees or
     commissions or similar  payments based upon any agreement or  understanding
     alleged  to have been made

                                       23
<PAGE>

     by any such Person with either  Seller or the Company (or any Person acting
     on their behalf) in connection with any of the Contemplated Transactions.

     The  remedies  provided in this  Section  10.2 will not be  exclusive of or
limit any other remedies that may be available to Buyer or the other Indemnified
Persons.

     10.3  Indemnification and Payment of Damages by Buyer. Buyer will indemnify
and hold  harmless  Sellers,  and will pay to Sellers  the amount of any Damages
arising,  directly or indirectly,  from or in connection  with (a) any Breach of
any  representation or warranty made by Buyer in this Agreement,  (b) any Breach
by Buyer of any covenant or  obligation of Buyer in this  Agreement,  or (c) any
claim by any Person for  brokerage or finder's  fees or  commissions  or similar
payments based upon any agreement or understanding  alleged to have been made by
such Person with Buyer (or any Person acting on its behalf) in  connection  with
any of the Contemplated Transactions.

     10.4  Time  Limitations.  If the  Closing  occurs,  Sellers  will  have  no
liability (for  indemnification or otherwise) with respect to any representation
or warranty,  or covenant or  obligation to be performed and complied with prior
to the Closing Date, other than those in Sections 3.3, 3.11, and 3.18, unless on
or before May 20, 2000 Buyer notifies  Sellers of a claim specifying the factual
basis of that claim in  reasonable  detail to the extent then known by Buyer;  a
claim with respect to Section 3.3, 3.11, or 3.18, or a claim for indemnification
or reimbursement  not based upon any  representation or warranty or any covenant
or obligation  to be performed and complied with prior to the Closing Date,  may
be made at any time. If the Closing  occurs,  Buyer will have no liability  (for
indemnification or otherwise) with respect to any representation or warranty, or
covenant or  obligation  to be performed  and complied with prior to the Closing
Date,  unless  on or  before  May  20,  2000  Sellers  notify  Buyer  of a claim
specifying  the factual basis of that claim in  reasonable  detail to the extent
then known by Sellers.

     10.5 Limitations on Amounts - Sellers.  Sellers will have no liability (for
indemnification  or otherwise) with respect to the matters  described in Section
10.2  until  the total of all  Damages  with  respect  to such  matters  exceeds
$400,000.  In no event shall Sellers have any liability (for  indemnification or
otherwise) for any such Damages in excess of $1,800,000.  However,  this Section
10.5  will not  apply  to any  Breach  of any of  Sellers'  representations  and
warranties of which either Seller had Knowledge at any time prior to the date on
which such  representation  and  warranty is made or any  intentional  Breach by
either  Seller of any  covenant or  obligation,  and Sellers will be jointly and
severally liable for all Damages with respect to such Breaches.

     10.6  Limitation  on  Amount - Buyer.  Buyer  will have no  liability  (for
indemnification  or otherwise) with respect to the matters  described in Section
10.3  until  the total of all  Damages  with  respect  to such  matters  exceeds
$400,000.  In no event shall Buyer have any liability  (for  indemnification  or
otherwise) for any such Damages in excess of $1,800,000.  However,  this Section
10.6  will  not  apply  to any  Breach  of any of  Buyer's  representations  and
warranties  of which Buyer had  Knowledge at any time prior to the date on which
such  representation  and warranty is made or any intentional Breach by Buyer of
any  covenant  or  obligation,  and Buyer  will be liable for all  Damages  with
respect to such Breaches.

                                       24
<PAGE>

     10.7 Procedure for Indemnification--Third Party Claims.

          (a) Promptly after receipt by an indemnified party under Section 10.2,
     10.3,  or (to the extent  provided in the last  sentence  of Section  10.3)
     Section 10.3 of notice of the  commencement  of any Proceeding  against it,
     such  indemnified  party  will,  if a  claim  is  to  be  made  against  an
     indemnifying  party under such  Section,  give  notice to the  indemnifying
     party of the  commencement  of such  claim,  but the  failure to notify the
     indemnifying party will not relieve the indemnifying party of any liability
     that it may have to any  indemnified  party,  except to the extent that the
     indemnifying  party  demonstrates  that  the  defense  of  such  action  is
     prejudiced by the indemnifying party's failure to give such notice.

          (b) If any  Proceeding  referred  to in  Section  10.7(a)  is  brought
     against an indemnified party and it gives notice to the indemnifying  party
     of the commencement of such Proceeding, the indemnifying party will, unless
     the claim involves  Taxes,  be entitled to  participate in such  Proceeding
     and, to the extent that it wishes  (unless  (i) the  indemnifying  party is
     also a party to such  Proceeding and the  indemnified  party  determines in
     good faith that joint  representation  would be inappropriate,  or (ii) the
     indemnifying party fails to provide reasonable assurance to the indemnified
     party of its  financial  capacity  to defend  such  Proceeding  and provide
     indemnification with respect to such Proceeding),  to assume the defense of
     such  Proceeding with counsel  satisfactory  to the indemnified  party and,
     after notice from the  indemnifying  party to the indemnified  party of its
     election to assume the defense of such Proceeding,  the indemnifying  party
     will not, as long as it diligently  conducts such defense, be liable to the
     indemnified  party under this  Section 10 for any fees of other  counsel or
     any other expenses with respect to the defense of such Proceeding,  in each
     case subsequently  incurred by the indemnified party in connection with the
     defense of such Proceeding,  other than reasonable costs of  investigation.
     If the indemnifying party assumes the defense of a Proceeding,  (i) it will
     be conclusively  established for purposes of this Agreement that the claims
     made  in  that   Proceeding   are  within  the  scope  of  and  subject  to
     indemnification;  (ii) no  compromise  or  settlement of such claims may be
     effected by the indemnifying party without the indemnified  party's consent
     unless (A) there is no  finding  or  admission  of any  violation  of Legal
     Requirements  or any violation of the rights of any Person and no effect on
     any other claims that may be made against the  indemnified  party,  and (B)
     the sole relief  provided is monetary  damages that are paid in full by the
     indemnifying  party; and (iii) the indemnified party will have no liability
     with  respect to any  compromise  or  settlement  of such  claims  effected
     without its  consent.  If notice is given to an  indemnifying  party of the
     commencement of any Proceeding and the indemnifying  party does not, within
     ten days after the indemnified  party's notice is given, give notice to the
     indemnified party of its election to assume the defense of such Proceeding,
     the  indemnifying  party  will be bound by any  determination  made in such
     Proceeding  or any  compromise or  settlement  effected by the  indemnified
     party.

          (c) Notwithstanding the foregoing,  if an indemnified party determines
     in good faith that there is a reasonable  probability that a Proceeding may
     adversely  affect it or its

                                       25
<PAGE>

     affiliates other than as a result of monetary damages for which it would be
     entitled to  indemnification  under this Agreement,  the indemnified  party
     may, by notice to the  indemnifying  party,  assume the exclusive  right to
     defend,  compromise, or settle such Proceeding,  but the indemnifying party
     will not be bound by any  determination  of a Proceeding so defended or any
     compromise or  settlement  effected  without its consent  (which may not be
     unreasonably withheld).

          (d) Sellers hereby consent to the  non-exclusive  jurisdiction  of any
     court in which a Proceeding is brought against any  Indemnified  Person for
     purposes  of any claim  that an  Indemnified  Person  may have  under  this
     Agreement with respect to such Proceeding or the matters  alleged  therein,
     and agree  that  process  may be served on Sellers  with  respect to such a
     claim anywhere in the world.

     10.8   Procedure   for   Indemnification--Other   Claims.   A   claim   for
indemnification for any matter not involving a third-party claim may be asserted
by notice to the party from whom indemnification is sought.


11. GENERAL PROVISIONS

     11.1 Expenses.  Except as otherwise  expressly  provided in this Agreement,
each party to this  Agreement  will bear its  respective  expenses  incurred  in
connection with the  preparation,  execution,  and performance of this Agreement
and the  Contemplated  Transactions,  including all fees and expenses of agents,
representatives,  counsel, and accountants.  In the event of termination of this
Agreement,  the obligation of each party to pay its own expenses will be subject
to any rights of such party  arising from a breach of this  Agreement by another
party.

     11.2 Public  Announcements.  Any public  announcement or similar  publicity
with respect to this Agreement or the Contemplated  Transactions will be issued,
if at all, at such time and in such manner as Buyer determines.

     11.3 Notices.  All notices,  consents,  waivers,  and other  communications
under this  Agreement  must be in  writing  and will be deemed to have been duly
given when (a) delivered by hand (with  written  confirmation  of receipt),  (b)
sent by telecopier (with written confirmation of receipt),  provided that a copy
is mailed by registered mail, return receipt requested,  or (c) when received by
the addressee,  if sent by a nationally  recognized  overnight  delivery service
(receipt  requested),  in each case to the appropriate  addresses and telecopier
numbers set forth below (or to such other addresses and telecopier  numbers as a
party may designate by notice to the other parties):

                                       26
<PAGE>

SELLERS:   Irwin Schneidmill
           20 Roble Road
           Suffern, New York 10901
           Telecopier No.: (914) 369-0136

           Kathleen Patten
           5 Saddle Hill Road
           Far Hills, New Jersey 07931
           Telecopier No.: (908) 781-2101


BUYER:     Remarkable Acquisition Corp.
           382 Route 59, #310
           Monsey, New York 10952
           Telecopier No. (914) 369-0136


     11.4 Jurisdiction; Service of Process. The parties agree that they shall be
deemed to have agreed to binding  arbitration with respect to the entire subject
matter of any and all disputes relating to or arising under this Agreement.  Any
such  arbitration  shall be by a panel of three  arbitrators and pursuant to the
commercial  rules then existing of the American  Arbitration  Association in New
York County, New York. In all arbitrations,  judgment upon the arbitration award
may be entered in any court having  jurisdiction.  The parties  agree,  further,
that  the  prevailing  party  in  any  such  arbitration  as  determined  by the
arbitrators  shall be entitled to attorney's  fees,  if any, in connection  with
such arbitration as may be awarded by arbitrators.

     11.5. Further Assurances.  The parties agree (a) to furnish upon request to
each other such  further  information,  (b) to execute and deliver to each other
such other documents, and (c) to do such other acts and things, all as the other
party may reasonably  request for the purpose of carrying out the intent of this
Agreement and the documents referred to in this Agreement.

     11.6 Waiver.  The rights and remedies of the parties to this  Agreement are
cumulative and not  alternative.  Neither the failure nor any delay by any party
in  exercising  any right,  power,  or  privilege  under this  Agreement  or the
documents  referred to in this Agreement will operate as a waiver of such right,
power, or privilege, and no single or partial exercise of any such right, power,
or privilege will preclude any other or further  exercise of such right,  power,
or privilege or the exercise of any other right,  power,  or  privilege.  To the
maximum extent permitted by applicable law, (a) no claim or right arising out of
this Agreement or the documents  referred to in this Agreement can be discharged
by one party,  in whole or in part, by a waiver or  renunciation of the claim or
right  unless in writing  signed by the other  party;  (b) no waiver that may be
given by a party will be applicable except in the specific instance for which it
is given;  and (c) no  notice  to or demand on one party  will be deemed to be a
waiver of any  obligation of such party or of the right of the party giving such
notice or demand to take further  action without notice or demand as provided in
this Agreement or the documents referred to in this Agreement.

                                       27
<PAGE>

     11.7 Entire Agreement and Modification. This Agreement supersedes all prior
agreements   between  the  parties  with  respect  to  its  subject  matter  and
constitutes  (along with the documents referred to in this Agreement) a complete
and exclusive  statement of the terms of the agreement  between the parties with
respect to its subject  matter.  This  Agreement may not be amended  except by a
written agreement executed by the party to be charged with the amendment.

     11.8 Assignments,  Successors, and No Third-Party Rights. Neither party may
assign any of its rights under this  Agreement  without the prior consent of the
other parties,  which will not be unreasonably  withheld,  except that Buyer may
assign any of its rights  under this  Agreement to any  Subsidiary  or parent of
Buyer.  Subject to the  preceding  sentence,  this  Agreement  will apply to, be
binding in all respects  upon,  and inure to the benefit of the  successors  and
permitted  assigns of the  parties.  Nothing  expressed  or  referred to in this
Agreement  will be  construed  to give any Person other than the parties to this
Agreement any legal or equitable right,  remedy,  or claim under or with respect
to this Agreement or any provision of this Agreement.  This Agreement and all of
its  provisions  and  conditions  are for the sole and exclusive  benefit of the
parties to this Agreement and their successors and assigns.

     11.9  Severability.  If any provision of this  Agreement is held invalid or
unenforceable  by any court of competent  jurisdiction  or panel of arbitrators,
the other provisions of this Agreement will remain in full force and effect. Any
provision of this Agreement held invalid or unenforceable only in part or degree
will  remain  in full  force  and  effect  to the  extent  not held  invalid  or
unenforceable.

     11.10  Section  Headings,  Construction.  The  headings of Sections in this
Agreement are provided for convenience only and will not affect its construction
or  interpretation.  All  references  to  "Section" or  "Sections"  refer to the
corresponding  Section or  Sections  of this  Agreement.  All words used in this
Agreement will be construed to be of such gender or number as the  circumstances
require.  Unless  otherwise  expressly  provided,  the word "including" does not
limit the preceding words or terms.

     11.11  Governing  Law. This  Agreement  will be governed by the laws of the
State of New York without regard to conflicts of laws principles.

     11.12  Counterparts.  This  Agreement  may  be  executed  in  one  or  more
counterparts,  each of  which  will be  deemed  to be an  original  copy of this
Agreement and all of which,  when taken  together,  will be deemed to constitute
one and the same agreement.


                            [Signature Pages Follow]

                                       28
<PAGE>

     IN WITNESS WHEREOF,  the parties have executed and delivered this Agreement
as of the date first written above.

                                            Buyer:

                                            REMARKABLE ACQUISITION CORP.


                                            By: /s/ Robert W. Trause
                                               ---------------------------
                                               Name: Robert W. Trause
                                               Title: Secretary





                                            Sellers:


                                            /s/ Irwin Schneidmill
                                            ------------------------------
                                            Irwin Schneidmill


                                            /s/ Kathleen Patten
                                            ------------------------------
                                            Kathleen Patten

                                       29




<PAGE>
                                                                     EXHIBIT 2.3

                            STOCK PURCHASE AGREEMENT

     This Stock Purchase  Agreement  ("Agreement") is made as of May 1, 1999, by
and among Remarkable  Acquisition Corp., a Nevada corporation  ("Buyer") and the
Persons  listed as  Sellers  on the  signature  pages of this  Agreement  as the
holders of Shares of Dynamic Products Corp., a Nevada corporation (collectively,
the "Sellers").

                                    RECITALS

     Sellers  desire to sell,  and Buyer desires to purchase,  all of the issued
and  outstanding  shares (the  "Shares")  of capital  stock of Dynamic  Products
Corp., a Nevada  corporation (the "Company"),  for the  consideration and on the
terms set forth in this Agreement.

                                    AGREEMENT

     The parties, intending to be legally bound, agree as follows:

1. DEFINITIONS

     For  purposes of this  Agreement,  the  following  terms have the  meanings
specified or referred to in this Section 1:

     "Acquired Companies" means the Company and its Subsidiaries, collectively.

     "Applicable  Contract"  means any  Contract  (a) under  which any  Acquired
Company has or may acquire any rights,  (b) under which any Acquired Company has
or may  become  subject  to any  obligation  or  liability,  or (c) by which any
Acquired  Company  or any of the  assets  owned  or used by it is or may  become
bound.

     "Balance Sheet" is defined in Section 3.4.

     "Best  Efforts"  means  the  efforts  that a  prudent  Person  desirous  of
achieving a result would use in similar circumstances to ensure that such result
is achieved as expeditiously as possible;  provided, however, that an obligation
to use Best Efforts under this  Agreement does not require the Person subject to
that obligation to take actions that would result in a materially adverse change
in  the  benefits  to  such  Person  of  this  Agreement  and  the  Contemplated
Transactions.

     "Breach"  means  a  "Breach"  of  a  representation,   warranty,  covenant,
obligation,  or other  provision of this Agreement or any  instrument  delivered
pursuant to this  Agreement  will be deemed to have  occurred if there is or has
been (a) any  inaccuracy  in or breach  of, or any  failure to perform or comply
with, such representation,  warranty, covenant,  obligation, or other provision,
or (b) any claim (by any Person) or other occurrence or circumstance  that is or
was inconsistent with such representation,  warranty,  covenant,  obligation, or
other  provision,  and the term  "Breach"  means  any such  inaccuracy,  breach,
failure, claim, occurrence, or circumstance.

     "Buyer" is defined in the first paragraph of this Agreement.

<PAGE>

     "Closing" is defined in Section 2.3.

     "Closing  Date"  means the date and time as of which the  Closing  actually
takes place.

     "Company" is defined in the Recitals of this Agreement.

     "Consent"  means any  approval,  consent,  ratification,  waiver,  or other
authorization (including any Governmental Authorization).

     "Contemplated  Transactions" means all of the transactions  contemplated by
this Agreement, including:

          (a) the sale of the Shares by Sellers to Buyer;

          (b) the performance by Buyer and Sellers of their respective covenants
     and obligations under this Agreement; and

          (c) Buyer's  acquisition  and  ownership of the Shares and exercise of
     control over the Acquired Companies.

     "Contract"  means  any  agreement,   contract,   obligation,   promise,  or
undertaking  (whether  written or oral and whether  express or implied)  that is
legally binding.

     "Damages" is defined in Section 10.2.

     "Encumbrance"  means  any  charge,  claim,   community  property  interest,
condition, equitable interest, lien, option, pledge, security interest, right of
first refusal,  or restriction  of any kind,  including any  restriction on use,
voting,  transfer,  receipt of income,  or  exercise of any other  attribute  of
ownership.

     "Environment" means soil, land surface or subsurface strata, surface waters
(including navigable waters, ocean waters,  streams, ponds, drainage basins, and
wetlands),  groundwaters,  drinking water supply, stream sediments,  ambient air
(including  indoor  air),  plant and animal  life,  and any other  environmental
medium or natural resource.

     "Environmental,  Health, and Safety  Liabilities" means any cost,  damages,
expense,  liability,  obligation,  or other responsibility arising from or under
Environmental  Law or  Occupational  Safety and Health Law and  consisting of or
relating to:

          (a)  any  environmental,  health,  or  safety  matters  or  conditions
     (including  on-site  or  off-site  contamination,  occupational  safety and
     health, and regulation of chemical substances or products);

          (b)  fines,  penalties,   judgments,  awards,  settlements,  legal  or
     administrative proceedings,  damages, losses, claims, demands and response,
     investigative,  remedial,  or inspection  costs and expenses  arising under
     Environmental Law or Occupational Safety and Health Law;

                                       2
<PAGE>

          (c) financial  responsibility  under Environmental Law or Occupational
     Safety and Health Law for cleanup costs or corrective action, including any
     investigation,  cleanup,  removal,  containment,  or other  remediation  or
     response actions  ("Cleanup")  required by applicable  Environmental Law or
     Occupational  Safety and Health Law  (whether or not such  Cleanup has been
     required or requested by any Governmental Body or any other Person) and for
     any natural resource damages; or

          (d) any  other  compliance,  corrective,  investigative,  or  remedial
     measures required under Environmental Law or Occupational Safety and Health
     Law.

     The terms "removal,"  "remedial," and "response  action," include the types
of activities covered by the United States Comprehensive Environmental Response,
Compensation,  and  Liability  Act, 42 U.S.C.  section 9601 et seq.,  as amended
("CERCLA").

     "Environmental  Law" means any Legal  Requirement  that requires or relates
to:

          (a) advising  appropriate  authorities,  employees,  and the public of
     intended or actual  releases  of  pollutants  or  hazardous  substances  or
     materials, violations of discharge limits, or other prohibitions and of the
     commencements of activities,  such as resource  extraction or construction,
     that could have significant impact on the Environment;

          (b)  preventing  or  reducing  to  acceptable  levels  the  release of
     pollutants or hazardous substances or materials into the Environment;

          (c) reducing the quantities, preventing the release, or minimizing the
     hazardous characteristics of wastes that are generated;

          (d) assuring  that products are designed,  formulated,  packaged,  and
     used so that they do not present  unreasonable risks to human health or the
     Environment when used or disposed of;

          (e) protecting resources, species, or ecological amenities;

          (f)  reducing  to  acceptable   levels  the  risks   inherent  in  the
     transportation  of  hazardous   substances,   pollutants,   oil,  or  other
     potentially harmful substances;

          (g) cleaning up pollutants  that have been  released,  preventing  the
     threat of release, or paying the costs of such clean up or prevention; or

          (h) making responsible parties pay private parties, or groups of them,
     for  damages  done  to  their  health  or the  Environment,  or  permitting
     self-appointed  representatives  of the  public  interest  to  recover  for
     injuries done to public assets.

     "Facilities"  means  any real  property,  leaseholds,  or  other  interests
currently  or  formerly  owned  or  operated  by any  Acquired  Company  and any
buildings,  plants,  structures,  or equipment  (including motor vehicles,  tank
cars, and rolling stock) currently or formerly owned or operated by any Acquired
Company.

                                       3
<PAGE>

     "GAAP"  means  generally  accepted  United  States  accounting  principles,
applied on a basis  consistent with the basis on which the Balance Sheet and the
other financial statements referred to in Section 3.4(b) were prepared.

     "Governmental  Authorization" means any approval, consent, license, permit,
waiver,  or other  authorization  issued,  granted,  given,  or  otherwise  made
available by or under the authority of any Governmental  Body or pursuant to any
Legal Requirement.

     "Governmental Body" means any:

          (a) nation,  state,  county, city, town, village,  district,  or other
     jurisdiction of any nature;

          (b) federal, state, local, municipal, foreign, or other government;

          (c)  governmental  or  quasi-governmental   authority  of  any  nature
     (including any governmental agency, branch, department, official, or entity
     and any court or other tribunal);

          (d) multi-national organization or body; or

          (e) body  exercising,  or entitled to  exercise,  any  administrative,
     executive, judicial,  legislative,  police, regulatory, or taxing authority
     or power of any nature.

     "Hazardous  Materials"  means any waste or other  substance that is listed,
defined, designated, or classified as, or otherwise determined to be, hazardous,
radioactive,  or toxic or a pollutant or a contaminant  under or pursuant to any
Environmental Law, including any admixture or solution thereof, and specifically
including  petroleum  and  all  derivatives  thereof  or  synthetic  substitutes
therefor and asbestos or asbestos-containing materials.

     "Intellectual Property Assets" means as defined in Section 3.20.

     "Interim Balance Sheet" is defined in Section 3.4.

     "Knowledge" means an individual will be deemed to have "Knowledge" of a
particular fact or other matter if:

          (a) such individual is actually aware of such fact or other matter; or

          (b) a prudent  individual  could be expected to discover or  otherwise
     become  aware of such fact or other  matter in the course of  conducting  a
     reasonably  comprehensive  investigation  concerning  the existence of such
     fact or other matter.

     A Person (other than an individual) will be deemed to have "Knowledge" of a
particular fact or other matter if any individual who is serving,  or who has at
any time served, as a director,  officer, partner,  executor, or trustee of such
Person (or in any similar  capacity) has, or at any time had,  Knowledge of such
fact or other matter.

                                       4
<PAGE>

     "Legal Requirement" means any federal,  state, local,  municipal,  foreign,
international,  multinational, or other administrative order, constitution, law,
ordinance, principle of common law, regulation, statute, or treaty.

     "Occupational  Safety and Health Law" means any Legal Requirement  designed
to provide safe and  healthful  working  conditions  and to reduce  occupational
safety and health  hazards,  and any program,  whether  governmental  or private
(including those promulgated or sponsored by industry associations and insurance
companies), designed to provide safe and healthful working conditions.

     "Order" means any award,  decision,  injunction,  judgment,  order, ruling,
subpoena,  or  verdict  entered,   issued,  made,  or  rendered  by  any  court,
administrative agency, or other Governmental Body or by any arbitrator.

     "Ordinary  Course of  Business"  means an action  taken by a Person will be
deemed to have been taken in the "Ordinary Course of Business" only if:

          (a) such action is consistent  with the past  practices of such Person
     and is taken in the ordinary course of the normal day-to-day  operations of
     such Person;

          (b) such  action  is not  required  to be  authorized  by the board of
     directors  of such Person (or by any Person or group of Persons  exercising
     similar authority); and

          (c) such  action  is  similar  in  nature  and  magnitude  to  actions
     customarily taken,  without any authorization by the board of directors (or
     by any Person or group of Persons  exercising  similar  authority),  in the
     ordinary course of the normal  day-to-day  operations of other Persons that
     are in the same line of business as such Person.

     "Organizational  Documents"  means  (a)  the  articles  or  certificate  of
incorporation and the bylaws of a corporation; (b) the partnership agreement and
any  statement  of  partnership  of  a  general  partnership;  (c)  the  limited
partnership  agreement and the  certificate of limited  partnership of a limited
partnership;  (d) any charter or similar document adopted or filed in connection
with the creation, formation, or organization of a Person; and (e) any amendment
to any of the foregoing.

     "Person"  means  any  individual,  corporation  (including  any  non-profit
corporation),  general or limited partnership,  limited liability company, joint
venture, estate, trust, association,  organization, labor union, or other entity
or Governmental Body.

     "Proceeding" means any action, arbitration,  audit, hearing, investigation,
litigation, or suit (whether civil, criminal, administrative,  investigative, or
informal)  commenced,  brought,  conducted,  or heard by or before, or otherwise
involving, any Governmental Body or arbitrator.

     "Representative"  means with respect to a particular  Person, any director,
officer,  employee, agent, consultant,  advisor, or other representative of such
Person, including legal counsel, accountants, and financial advisors.

                                       5
<PAGE>

     "Securities Act" means the Securities Act of 1933 or any successor law, and
regulations and rules issued pursuant to that Act or any successor law.

     "Sellers" is defined in the first paragraph of this Agreement.

     "Shares" is defined in the Recitals of this Agreement.

     "Subsidiary"   means  with  respect  to  any  Person  (the  "Owner"),   any
corporation or other Person of which  securities or other  interests  having the
power to elect a  majority  of that  corporation's  or other  Person's  board of
directors or similar governing body, or otherwise having the power to direct the
business and policies of that corporation or other Person (other than securities
or other  interests  having such power only upon the  happening of a contingency
that has not occurred) are held by the Owner or one or more of its Subsidiaries;
when  used  without  reference  to a  particular  Person,  "Subsidiary"  means a
Subsidiary of the Company.

     "Tax Return" means any return (including any information  return),  report,
statement,  schedule,  notice, form, or other document or information filed with
or submitted to, or required to be filed with or submitted to, any  Governmental
Body in connection with the determination, assessment, collection, or payment of
any Tax or in connection with the administration, implementation, or enforcement
of or compliance with any Legal Requirement relating to any Tax.

     "Threatened" means a claim,  Proceeding,  dispute,  action, or other matter
will be deemed to have been  "Threatened"  if any demand or  statement  has been
made (orally or in writing) or any notice has been given (orally or in writing),
or if any other event has occurred or any other circumstances  exist, that would
lead a  prudent  Person to  conclude  that  such a claim,  Proceeding,  dispute,
action, or other matter is likely to be asserted, commenced, taken, or otherwise
pursued in the future.


2. SALE AND TRANSFER OF SHARES; CLOSING

     2.1 Shares.  Subject to the terms and conditions of this Agreement,  at the
Closing,  Sellers  will sell and  transfer  the Shares to Buyer,  and Buyer will
purchase the Shares from Sellers.

     2.2 Purchase  Price.  The  purchase  price (the  "Purchase  Price") for the
Shares will be 240,000 shares of America's Shopping Mall, Inc. common stock, par
value $.001.

     2.3 Closing.  The purchase  and sale (the  "Closing")  provided for in this
Agreement will take place at the offices of Emmet Marvin & Martin,  LLP, on June
2, 1999 or at such other time and place as the parties may agree. Subject to the
provisions  of Section 9, failure to  consummate  the purchase and sale provided
for in this Agreement on the date and time and at the place determined  pursuant
to this Section 2.3 will not result in the  termination  of this  Agreement  and
will not relieve any party of any obligation under this Agreement.

     2.4 Closing Obligations. At the Closing:

                                       6
<PAGE>

          (a)  Sellers  will  deliver  to Buyer  certificates  representing  the
     Shares, duly endorsed (or accompanied by duly executed stock powers).

          (b) Buyer will deliver to Sellers 240,000 shares of America's Shopping
     Mall, Inc. common stock, par value $.001, issued in the following manner:

                    NAME                                         SHARES
                    Sterling/Carl Marks Capital, Inc.            46,346
                    Robert Davidoff                              18,827
                    CMCO, Inc.                                   18,827
                    Irwin Schneidmill                            57,750
                    Amy Schneidmill                               2,250
                    Brian Ugles                                   3,000
                    Cathy Santo                                   3,000
                    Janice Ewenstein                              1,500
                    Philip Failla                                12,000
                    Sara Patten                                  15,000
                    Mary Patten                                  15,000
                    Ann Patten                                   15,000
                    Kathleen Patten                              31,500
                                                                -------
                    TOTAL                                       240,000
                                                                =======


3. REPRESENTATIONS AND WARRANTIES OF SELLERS

Sellers represent and warrant to Buyer as follows:

     3.1 Organization and Good Standing.

          (a)  The  Organizational   Documents  contain  complete  and  accurate
     information   for  each  Acquired   Companies,   including  its  name,  its
     jurisdiction  of  incorporation,   other   jurisdictions  in  which  it  is
     authorized to do business,  and its capitalization  (including the identity
     of each  stockholder and the number of shares held by each).  Each Acquired
     Company is a corporation  duly  organized,  validly  existing,  and in good
     standing under the laws of its  jurisdiction  of  incorporation,  with full
     corporate  power and  authority  to conduct its business as it is now being
     conducted,  to own or use the properties and assets that it purports to own
     or use, and to perform all its obligations under Applicable Contracts. Each
     Acquired Company is duly qualified to do business as a foreign  corporation
     and is in good standing under the laws of each state or other  jurisdiction
     in which either the ownership or use of the properties owned or used by it,
     or  the  nature  of  the   activities   conducted  by  it,   requires  such
     qualification.

          (b)  Sellers  have  delivered  to Buyer  copies of the  Organizational
     Documents of the each Acquired Company, as currently in effect.

                                       7
<PAGE>

     3.2 Authority, No Conflict.

          (a)  This  Agreement   constitutes  the  legal,   valid,  and  binding
     obligation of Sellers,  enforceable  against Sellers in accordance with its
     terms. Sellers have the absolute and unrestricted right, power,  authority,
     and capacity to execute and deliver  this  Agreement  and to perform  their
     obligations under this Agreement.

          (b) Except as previously disclosed, neither the execution and delivery
     of  this  Agreement  nor  the  consummation  or  performance  of any of the
     Contemplated  Transactions  will,  directly or indirectly  (with or without
     notice or lapse of time):

               (i)  contravene,  conflict  with, or result in a violation of (A)
          any  provision  of  the  Organizational   Documents  of  the  Acquired
          Companies,  or (B) any resolution adopted by the board of directors or
          the stockholders of any Acquired Company;

               (ii)  contravene,  conflict with, or result in a violation of, or
          give any Governmental  Body or other Person the right to challenge any
          of the  Contemplated  Transactions or to exercise any remedy or obtain
          any  relief  under,  any Legal  Requirement  or any Order to which and
          Acquired Company or either Seller,  or any of the assets owned or used
          by any Acquired Company, may be subject;

               (iii) contravene,  conflict with, or result in a violation of any
          of the terms or  requirements  of, or give any  Governmental  Body the
          right to revoke, withdraw,  suspend, cancel, terminate, or modify, any
          Governmental  Authorization  that is held by any  Acquired  Company or
          that otherwise  relates to the business of, or any of the assets owned
          or used by, any Acquired Company;

               (iv) cause Buyer or any Acquired Company to become subject to, or
          to become liable for the payment of, any Tax;

               (v) cause any of the assets owned by any  Acquired  Company to be
          reassessed or revalued by any taxing  authority or other  Governmental
          Body;

               (vi)  contravene,  conflict  with,  or result in a  violation  or
          breach of any  provision of, or give any Person the right to declare a
          default or exercise any remedy under, or to accelerate the maturity or
          performance  of, or to cancel,  terminate,  or modify,  any Applicable
          Contract; or

               (vii)  result in the  imposition  or creation of any  Encumbrance
          upon  or  with  respect  to any of the  assets  owned  or  used by any
          Acquired Company.

               No Seller or Acquired  Company is or will be required to give any
          notice to or obtain any Consent from any Person in connection with the
          execution  and  delivery  of this  Agreement  or the  consummation  or
          performance of any of the Contemplated Transactions.

                                       8
<PAGE>

     3.3 Capitalization. The authorized equity securities of the Company consist
of 25,000 shares of common stock, no par value, of which 1,600 shares are issued
and  outstanding  and  constitute  the  Shares.  Sellers  are and will be on the
Closing Date the record and  beneficial  owners and holders of the Shares,  free
and clear of all  Encumbrances.  Sellers own a proportional  number of Shares to
that which they are being  issued by  America's  Shopping  Mall,  Inc.  With the
exception  of the Shares  (which are owned by Sellers),  all of the  outstanding
equity  securities  and other  securities of each Acquired  Company are owned of
record and beneficially by one or more of the Acquired Companies, free and clear
of all Encumbrances.  No legend or other reference to any purported  Encumbrance
appears upon any  certificate  representing  equity  securities  of any Acquired
Company.  All of the outstanding equity securities of each Acquired Company have
been duly  authorized and validly  issued and are fully paid and  nonassessable.
There are no Contracts relating to the issuance, sale, or transfer of any equity
securities or other securities of any Acquired Company.  None of the outstanding
equity  securities  or other  securities  of any Acquired  Company was issued in
violation  of the  Securities  Act or any other Legal  Requirement.  No Acquired
Company  owns,  or has any Contract to acquire,  any equity  securities or other
securities  of any  Person  (other  than  Acquired  Companies)  or any direct or
indirect equity or ownership interest in any other business.

     3.4 Financial Statements. Sellers have delivered to Buyer: (a) consolidated
balance  sheets of the Acquired  Companies as at June 30, 1997,  and the related
consolidated  statements of income,  changes in stockholders'  equity,  and cash
flow for each of the fiscal years then ended,  together with the report  thereon
of Smallberg Sorkin & Company LLP, independent certified public accountants, (b)
a  consolidated  balance  sheet of the  Acquired  Companies  as at June 30, 1998
(including the notes thereto, the "Balance Sheet"), and the related consolidated
statements of income,  changes in  stockholders'  equity,  and cash flow for the
fiscal year then ended,  together with the report thereon of Smallberg  Sorkin &
Company LLP,  independent  certified  public  accountants,  and (c) an unaudited
consolidated  balance sheet of the Acquired  Companies as at April 30, 1999 (the
"Interim Balance Sheet") and the related  unaudited  consolidated  statements of
income,  changes in stockholders'  equity, and cash flow for the ten (10) months
then ended,  including in each case the notes thereto. Such financial statements
and notes fairly present the financial  condition and the results of operations,
changes in stockholders'  equity,  and cash flow of the Acquired Companies as at
the  respective  dates  of and for the  periods  referred  to in such  financial
statements,  all in  accordance  with  GAAP,  subject,  in the  case of  interim
financial  statements,  to normal recurring year-end  adjustments (the effect of
which will not, individually or in the aggregate, be materially adverse) and the
absence of notes (that,  if presented,  would not differ  materially  from those
included in the Balance  Sheet);  the financial  statements  referred to in this
Section 3.4 reflect the  consistent  application of such  accounting  principles
throughout  the periods  involved.  No financial  statements of any Person other
than  the  Acquired  Companies  are  required  by  GAAP  to be  included  in the
consolidated financial statements of the Company.

     3.5 Books and Records.  The books of account,  minute  books,  stock record
books, and other records of the Acquired Companies,  all of which have been made
available  to Buyer,  are  complete  and  correct  and have been  maintained  in
accordance  with  sound  business  practices  and the  requirements  of  Section
13(b)(2) of the  Securities  Exchange  Act of 1934,  as amended  (regardless  of
whether or not the Acquired  Companies are subject to that  Section),  including
the

                                       9
<PAGE>

maintenance of an adequate system of internal controls.  The minute books of the
Acquired  Companies  contain  accurate and complete records of all meetings held
of, and corporate  action taken by, the  stockholders,  the Boards of Directors,
and  committees  of the Boards of Directors of the  Acquired  Companies,  and no
meeting of any such stockholders, Board of Directors, or committee has been held
for which  minutes have not been  prepared and are not  contained in such minute
books. At the Closing,  all of those books and records will be in the possession
of the Acquired Companies.

     3.6 Title to Properties; Encumbrances. The Acquired Companies have no title
to real property or other interests therein.  The Acquired Companies own all the
assets (whether  tangible or intangible) that they purport to own located in the
facilities  operated  by the  Acquired  Companies,  including  all of the assets
reflected in the Balance  Sheet and the Interim  Balance  Sheet,  and all of the
assets purchased or otherwise  acquired by the Acquired Companies since the date
of the Balance Sheet. All material assets reflected in the Balance Sheet and the
Interim Balance Sheet are free and clear of all Encumbrances and are not subject
to any  limitations of any nature except,  with respect to all such assets,  (a)
security  interests  shown on the Balance Sheet or the Interim  Balance Sheet as
securing specified liabilities or obligations,  with respect to which no default
(or  event  that,  with  notice  or lapse of time or both,  would  constitute  a
default) exists, (b) security interests incurred in connection with the purchase
of property or assets after the date of the Interim Balance Sheet (such security
interests being limited to the property or assets so acquired),  with respect to
which no default  (or event that,  with  notice or lapse of time or both,  would
constitute a default) exists, and (c) liens for current taxes not yet due.

     3.7  Condition  and  Sufficiency  of Assets.  The equipment of the Acquired
Companies are structurally  sound, in good operating  condition and repair,  and
are  adequate  for the  uses to  which  they  are  being  put,  and none of such
equipment is in need of  maintenance  or repairs  except for  ordinary,  routine
maintenance  and repairs that are not material in nature or cost.  The equipment
of the  Acquired  Companies  are  sufficient  for the  continued  conduct of the
Acquired Companies businesses after the Closing in substantially the same manner
as conducted prior to the Closing.

     3.8 Accounts Receivable.  All accounts receivable of the Acquired Companies
that are reflected on the Balance  Sheet or the Interim  Balance Sheet or on the
accounting   records  of  the   Acquired   Companies  as  of  the  Closing  Date
(collectively,  the "Accounts  Receivable")  represent or will  represent  valid
obligations  arising from sales actually made or services actually  performed in
the Ordinary  Course of  Business.  Unless paid prior to the Closing  Date,  the
Accounts  Receivable  are  or  will  be as  of  the  Closing  Date  current  and
collectible  net of the  respective  reserves  shown on the Balance Sheet or the
Interim Balance Sheet or on the accounting  records of the Acquired Companies as
of the Closing Date (which reserves are adequate and calculated  consistent with
past practice  and, in the case of the reserve as of the Closing Date,  will not
represent a greater percentage of the Accounts Receivable as of the Closing Date
than the reserve  reflected  in the Interim  Balance  Sheet  represented  of the
Accounts Receivable  reflected therein and will not represent a material adverse
change  in the  composition  of such  Accounts  Receivable  in terms of  aging).
Subject to such  reserves,  each of the Accounts  Receivable  either has been or
will be collected in full, without any set-off, within ninety days after the day
on which it first becomes due and payable. There is no contest,  claim, or right
of set-off,  other than  returns in the Ordinary  Course of Business,  under any
Contract

                                       10
<PAGE>

with any obligor of an Accounts Receivable relating to the amount or validity of
such Accounts Receivable.

     3.9  Inventory.  All  inventory of the Acquired  Companies,  whether or not
reflected  in the Balance  Sheet or the  Interim  Balance  Sheet,  consists of a
quality and  quantity  usable and salable in the  Ordinary  Course of  Business,
except for obsolete items and items of below-standard quality, all of which have
been written off or written down to net realizable value in the Balance Sheet or
the Interim Balance Sheet or on the accounting records of the Acquired Companies
as of the Closing Date, as the case may be. All inventories not written off have
been priced at the lower of cost or market on a first in,  first out basis.  The
quantities of each item of inventory (whether raw materials, work-in-process, or
finished   goods)  are  not  excessive,   but  are  reasonable  in  the  present
circumstances of the Acquired Companies.

     3.10 No Undisclosed Liabilities.  Except previously disclosed, the Acquired
Companies have no  liabilities  or  obligations of any nature  (whether known or
unknown and whether  absolute,  accrued,  contingent,  or otherwise)  except for
liabilities or obligations reflected or reserved against in the Balance Sheet or
the Interim  Balance  Sheet and  current  liabilities  incurred in the  Ordinary
Course of Business since the respective dates thereof.

     3.11 Taxes.

          (a) The  Acquired  Companies  have filed or caused to be filed all Tax
     Returns that are or were required to be filed, pursuant to applicable Legal
     Requirements.  Sellers have  delivered or made available to Buyer copies of
     all such Tax Returns.  The Acquired  Companies have paid, or made provision
     for the payment of, all Taxes that have or may have become due  pursuant to
     those Tax Returns or otherwise,  or pursuant to any assessment  received by
     Sellers or the Acquired Companies, except such Taxes, if any, as previously
     disclosed  and are being  contested in good faith and as to which  adequate
     reserves  (determined  in  accordance  with GAAP) have been provided in the
     Balance Sheet and the Interim Balance Sheet.

          (b) The charges,  accruals,  and reserves with respect to Taxes on the
     respective  books of each  Acquired  Company are  adequate  (determined  in
     accordance  with GAAP) and are at least  equal to that  Acquired  Company's
     liability for Taxes.  There exists no proposed tax  assessment  against any
     Acquired Company. All Taxes that any Acquired Company is or was required by
     Legal  Requirements  to  withhold  or collect  have been duly  withheld  or
     collected  and,  to the  extent  required,  have  been  paid to the  proper
     Governmental Body or other Person.

          (c) All Tax Returns filed by (or that include on a consolidated basis)
     any  Acquired  Company are true,  correct,  and  complete.  There is no tax
     sharing  agreement  that will require any payment by any  Acquired  Company
     after the date of this  Agreement.  No  Acquired  Company is, or within the
     five-year period preceding the Closing Date has been, an "S" corporation.

                                       11
<PAGE>

     3.12 No Material Adverse Change. Since the date of the Balance Sheet, there
has  not  been  any  material  adverse  change  in  the  business,   operations,
properties,  prospects,  assets,  or condition of any Acquired  Company,  and no
event has  occurred  or  circumstance  exists that may result in such a material
adverse change.

     3.13 Employee Benefits.  The Buyer has had access to all relevant books and
records concerning employee benefits of the Acquired Companies.

     3.14 Legal Proceedings; Orders.

          (a) Except as previously disclosed, there is no pending Proceeding:

               (i) that has been commenced by or against any Acquired Company or
          that otherwise relates to or may affect the business of, or any of the
          assets owned or used by, any Acquired Company; or

               (ii) that challenges,  or that may have the effect of preventing,
          delaying,  making illegal,  or otherwise  interfering with, any of the
          Contemplated Transactions.

          (b) Except as  previously  disclosed,  to the Knowledge of Sellers and
     the Acquired Companies, (1) no such Proceeding has been Threatened, and (2)
     no event has occurred or circumstance exists that may give rise to or serve
     as a basis  for the  commencement  of any  such  Proceeding.  Sellers  have
     delivered  to Buyer  copies  of all  pleadings,  correspondence,  and other
     documents relating to any Proceeding.  Any current Proceedings disclosed to
     Buyer will not have a material adverse effect on the business,  operations,
     assets, condition, or prospects of any Acquired Company.

          (c) Except as previously disclosed:

               (i) there is no Order to which any of the Acquired Companies,  or
          any of the assets owned or used by any Acquired Company, is subject;

               (ii)  neither  Seller is subject to any Order that relates to the
          business  of,  or any of the  assets  owned or used by,  any  Acquired
          Company; and

               (iii) to the Knowledge of Sellers and the Acquired Companies,  no
          officer,  director,  agent,  or  employee of any  Acquired  Company is
          subject to any Order that prohibits such officer,  director, agent, or
          employee  from  engaging in or continuing  any conduct,  activity,  or
          practice relating to the business of any Acquired Company.

     3.15 Absence of Certain Changes and Events. Except as previously disclosed,
since the date of the Balance Sheet, the Acquired Companies have conducted their
businesses only in the Ordinary Course of Business and there has not been any:

                                       12
<PAGE>


          (a) change in any  Acquired  Company's  authorized  or issued  capital
     stock;  grant of any stock  option or right to  purchase  shares of capital
     stock of any Acquired  Company;  issuance of any security  convertible into
     such capital stock; grant of any registration rights; purchase, redemption,
     retirement,  or other  acquisition by any Acquired Company of any shares of
     any such capital stock;  or declaration or payment of any dividend or other
     distribution or payment in respect of shares of capital stock;

          (b) amendment to the Organizational Documents of any Acquired Company;

          (c)  payment or  increase  by any  Acquired  Company  of any  bonuses,
     salaries, or other compensation to any stockholder,  director,  officer, or
     (except in the  Ordinary  Course of  Business)  employee  or entry into any
     employment,  severance, or similar Contract with any director,  officer, or
     employee;

          (d) adoption of, or increase in the payments to or benefits under, any
     profit sharing, bonus, deferred compensation,  savings, insurance, pension,
     retirement, or other employee benefit plan for or with any employees of any
     Acquired Company;

          (e) damage to or  destruction  or loss of any asset or property of any
     Acquired  Company,  whether or not  covered by  insurance,  materially  and
     adversely affecting the properties,  assets, business, financial condition,
     or prospects of the Acquired Companies, taken as a whole;

          (f) entry into, termination of, or receipt of notice of termination of
     any material Contract or transaction

          (g) sale  (other than sales of  inventory  in the  Ordinary  Course of
     Business), lease, or other disposition of any asset of any Acquired Company
     or pledge,  or imposition of any lien or other  encumbrance on any material
     asset  of any  Acquired  Company,  including  the  sale,  lease,  or  other
     disposition of any of the Intellectual Property Assets;

          (h)  cancellation  or waiver of any  material  claims or rights to any
     Acquired Company;

          (i)  material  change in the  accounting  methods used by any Acquired
     Company; or

          (j) agreement,  whether oral or written, by any Acquired Company to do
     any of the foregoing.

     3.16 Contracts; No Defaults.

          (a)  Sellers  have  delivered  to Buyer true and  complete  copies (if
     applicable), of:

               (i) each material Applicable  Contract that involves  performance
          of services or delivery of goods or materials by one or more  Acquired
          Companies;

                                       13
<PAGE>


               (ii) each material Applicable Contract that involves  performance
          of services or delivery of goods or materials to any Acquired Company;

               (iii) each material Applicable Contract that was not entered into
          in the Ordinary  Course of Business and that involves  expenditures or
          receipts of one or more Acquired Companies;

               (iv)  each  lease,  rental  or  occupancy   agreement,   license,
          installment  and  conditional  sale  agreement,  and other  Applicable
          Contract  affecting the ownership of, leasing of, title to, use of, or
          any leasehold or other interest in, any real or personal property;

               (v)  each  licensing   agreement  or  other  material  Applicable
          Contract  with respect to patents,  trademarks,  copyrights,  or other
          intellectual  property,  including  agreements  with current or former
          employees,  consultants, or contractors regarding the appropriation or
          the non-disclosure of any of the Intellectual Property Assets;

               (vi)  each  joint  venture,  partnership,  and  other  Applicable
          Contract  (however  named)  involving  a sharing of  profits,  losses,
          costs, or liabilities by any Acquired Company with any other Person;

               (vii) each Applicable Contract  containing  covenants that in any
          way purport to restrict the business  activity of any Acquired Company
          or limit the freedom of an  Acquired  Company to engage in any line of
          business or to compete with any Person;

               (viii) each Applicable  Contract  providing for payments to or by
          any Person based on sales,  purchases,  or profits,  other than direct
          payments for goods;

               (ix) each  power of  attorney  that is  currently  effective  and
          outstanding;

               (x) each  Applicable  Contract  entered  into  other  than in the
          Ordinary  Course of Business  that contains or provides for an express
          undertaking   by  any   Acquired   Company  to  be   responsible   for
          consequential damages;

               (xi) each material Applicable Contract for capital expenditures;

               (xii)  each  written  warranty,  guaranty,  and or other  similar
          undertaking  with respect to contractual  performance  extended by any
          Acquired Company other than in the Ordinary Course of Business; and

               (xiii) each amendment, supplement, and modification (whether oral
          or written) in respect of any of the foregoing.

          (b) Except as previously disclosed:

                                       14
<PAGE>

               (i) no Seller  (and no Related  Person of any  Seller) has or may
          acquire any rights under, and neither Seller has or may become subject
          to any obligation or liability under, any Contract that relates to the
          business  of,  or any of the  assets  owned or used by,  any  Acquired
          Company; and

               (ii) to the Knowledge of Sellers and the Acquired  Companies,  no
          officer,  director, agent, employee,  consultant, or contractor of any
          Acquired  Company is bound by any Contract  that purports to limit the
          ability of such officer,  director,  agent, employee,  consultant,  or
          contractor  to (A) engage in or continue  any  conduct,  activity,  or
          practice  relating to the  business of any  Acquired  Company,  or (B)
          assign to any  Acquired  Company or to any other  Person any rights to
          any invention, improvement, or discovery.

          (c) Except as previously  disclosed,  each  Contract  identified is in
     full force and effect and is valid and  enforceable in accordance  with its
     terms.

          (d) Except as previously disclosed:

               (i)  each  Acquired  Company  is  in  full  compliance  with  all
          applicable  terms and  requirements  of each Contract  under which any
          Acquired  Company has or had any  obligation  or liability or by which
          such  Acquired  Company  or any of the  assets  owned  or  used by any
          Acquired Company is or was bound;

               (ii)  each  other  Person  that  has or  had  any  obligation  or
          liability  under any Contract under which any Acquired  Company has or
          had any rights is in full  compliance  with all  applicable  terms and
          requirements of such Contract;

               (iii) no event has occurred or circumstance  exists that (with or
          without  notice or lapse of time) may  contravene,  conflict  with, or
          result in a violation  or breach of, or give any  Acquired  Company or
          other  Person the right to declare a default  or  exercise  any remedy
          under,  or to accelerate the maturity or performance of, or to cancel,
          terminate, or modify, any Applicable Contract; and

               (iv) no Acquired  Company has given to or received from any other
          Person any notice or other  communication  (whether  oral or  written)
          regarding any actual,  alleged,  possible,  or potential  violation or
          breach of, or default under, any Contract.

          (e)  There are no  renegotiations  of,  attempts  to  renegotiate,  or
     outstanding  rights to renegotiate any material  amounts paid or payable to
     any Acquired  Company under current or completed  Contracts with any Person
     and, to the Knowledge of Sellers and the Acquired Companies, no such Person
     has made written demand for such renegotiation.

          (f) The  Contracts  relating  to the  sale,  design,  manufacture,  or
     provision  of  products or services  by the  Acquired  Companies  have been
     entered into in the Ordinary

                                       15
<PAGE>

     Course of Business and have been entered into without the commission of any
     act alone or in concert with any other Person, or any consideration  having
     been  paid or  promised,  that is or would  be in  violation  of any  Legal
     Requirement.

     3.17 Insurance.

          (a) Sellers have delivered to Buyer:

               (i) true and  complete  copies of all  policies of  insurance  to
          which any  Acquired  Company  is a party or under  which any  Acquired
          Company,  or any  director  of any  Acquired  Company,  is or has been
          covered at any time; and

               (ii) true and  complete  copies of all pending  applications  for
          policies of insurance.

     3.18 Environmental Matters. Except as previously disclosed:

          (a) Each  Acquired  Company  is,  and at all times  has been,  in full
     compliance  with,  and has not been and is not in  violation  of or  liable
     under, any  Environmental  Law. No Seller or Acquired Company has any basis
     to expect,  nor has any of them or any other Person for whose  conduct they
     are or may be held to be  responsible  received,  any actual or  Threatened
     order, notice, or other communication.

          (b) There are no  pending  or, to the  Knowledge  of  Sellers  and the
     Acquired Companies,  Threatened claims, Encumbrances, or other restrictions
     of any  nature,  resulting  from  any  Environmental,  Health,  and  Safety
     Liabilities  or arising  under or pursuant to any  Environmental  Law, with
     respect to or affecting any of the  Facilities or any other  properties and
     assets (whether real, personal,  or mixed) in which Sellers or any Acquired
     Company has or had an interest.

          (c) There are no Hazardous  Materials present on or in the Environment
     at  the  Facilities  or at any  geologically  or  hydrologically  adjoining
     property.

     3.19 Employees.

          (a)  The  Sellers  have  disclosed  all  of  the  following  available
     information for each employee or director of the Acquired Companies.

          (b) No employee or director of any Acquired  Company is a party to, or
     is  otherwise  bound  by,  any  agreement  or  arrangement,  including  any
     confidentiality,  noncompetition,  or proprietary rights agreement, between
     such  employee  or  director  and any  other  Person  ("Proprietary  Rights
     Agreement")  that in any way  adversely  affects  or  will  affect  (i) the
     performance  of his  duties as an  employee  or  director  of any  Acquired
     Company,  or (ii) the  ability  of any  Acquired  Company  to  conduct  its
     business,  including any Proprietary  Rights  Agreement with Sellers or any
     Acquired Company by any such employee or director.

                                       16
<PAGE>

     3.20 Intellectual Property.

          (a) Intellectual  Property Assets -- The term  "Intellectual  Property
     Assets" includes:

               (i) any Acquired  Company's  name, all fictional  business names,
          trading names, registered and unregistered trademarks,  service marks,
          and applications (collectively, "Marks");

               (ii)  all  patents,  patent  applications,   and  inventions  and
          discoveries that may be patentable (collectively, "Patents");

               (iii) all  copyrights  in both  published  works and  unpublished
          works (collectively, "Copyrights"); and

               (iv)  all  know-how,  trade  secrets,  confidential  information,
          customer  lists,  software,   technical  information,   data,  process
          technology,  plans,  drawings,  and blue prints (collectively,  "Trade
          Secrets");  owned,  used,  or  licensed  by any  Acquired  Company  as
          licensee or licensor.

          (b) Agreements -- The Sellers have disclosed all Contracts relating to
     the  Intellectual  Property Assets to which any Acquired Company is a party
     or by which any Acquired Company is bound. Except as previously  disclosed,
     there are no outstanding and, to Sellers' Knowledge, no Threatened disputes
     or disagreements with respect to any such agreement.

          (c) Know-How  Necessary for the Business -- The Intellectual  Property
     Assets are all those necessary for the operation of any Acquired  Company's
     businesses as they are currently conducted.  The Acquired Companies are the
     owner of all right,  title, and interest in and to each of the Intellectual
     Property Assets, free and clear of all liens, security interests,  charges,
     encumbrances,  equities, and other adverse claims, and has the right to use
     without payment to a third party all of the Intellectual Property Assets.

          (d) Trademarks

               (i) The Sellers have disclosed all Marks. The Acquired  Companies
          are the owners of all right, title, and interest in and to each of the
          Marks,  free and  clear of all  liens,  security  interests,  charges,
          encumbrances, equities, and other adverse claims.

               (ii) All Marks that have been  registered  with the United States
          Patent and  Trademark  Office are  currently  in  compliance  with all
          formal  legal  requirements  (including  the timely  post-registration
          filing  of  affidavits  of  use  and   incontestability   and  renewal
          applications),  are valid and enforceable,  and are not

                                       17
<PAGE>

          subject to any maintenance fees or taxes or actions falling due within
          ninety days after the Closing Date.

               (iii) Except as previously disclosed,  no Mark has been or is now
          involved in any  opposition,  invalidation,  or  cancellation  and, to
          Sellers'  Knowledge,  no such action is Threatened with the respect to
          any of the Marks.

               (iv) Except as previously disclosed, to Sellers' Knowledge, there
          is no potentially  interfering  trademark or trademark  application of
          any third party.

               (v) Except as previously  disclosed,  no Mark is infringed or, to
          Sellers' Knowledge, has been challenged or threatened in any way. None
          of the Marks used by any Acquired  Company  infringes or is alleged to
          infringe  any trade  name,  trademark,  or  service  mark of any third
          party.

               (vi) All products and materials containing a Mark bear the proper
          federal registration notice where permitted by law.

          (e) Trade Secrets

               (i) With respect to each Trade Secret, the documentation relating
          to such Trade Secret is current,  accurate,  and  sufficient in detail
          and  content  to  identify  and  explain  it and to allow its full and
          proper  use  without  reliance  on  the  knowledge  or  memory  of any
          individual.

               (ii) Sellers and the Acquired Companies have taken all reasonable
          precautions  to protect  the  secrecy,  confidentiality,  and value of
          their Trade Secrets.

               (iii) One or more of the Acquired Companies has good title and an
          absolute  (but  not  necessarily  exclusive)  right  to use the  Trade
          Secrets.  The Trade  Secrets are not part of the public  knowledge  or
          literature,  and, to Sellers' Knowledge, have not been used, divulged,
          or  appropriated  either for the benefit of any Person (other than one
          or more of the Acquired Companies) or to the detriment of the Acquired
          Companies. No Trade Secret is subject to any adverse claim or has been
          challenged or threatened in any way.

     3.21 Disclosure.

          (a) No  representation  or warranty of Sellers in this Agreement omits
     to state a  material  fact  necessary  to make  the  statements  herein  or
     therein,  in light  of the  circumstances  in which  they  were  made,  not
     misleading.

          (b) No notice  given  pursuant to Section 5.5 will  contain any untrue
     statement or omit to state a material fact necessary to make the statements
     therein or in this Agreement,  in light of the  circumstances in which they
     were made, not misleading.

                                       18
<PAGE>

          (c)  There  is no fact  known  to  either  Seller  that  has  specific
     application  to either Seller or any Acquired  Company  (other than general
     economic or industry  conditions) and that materially adversely affects the
     assets, business, prospects,  financial condition, or results of operations
     of the Acquired  Companies (on a consolidated  basis) that has not been set
     forth in this Agreement.

     3.22  Brokers  or  Finders.  Sellers  and their  agents  have  incurred  no
obligation or liability, contingent or otherwise, for brokerage or finders' fees
or  agents'  commissions  or other  similar  payment  in  connection  with  this
Agreement.


4. REPRESENTATIONS AND WARRANTIES OF BUYER

Buyer represents and warrants to Sellers as follows:

     4.1 Organization and Good Standing.  Buyer is a corporation duly organized,
validly existing, and in good standing under the laws of the State of Nevada.

     4.2 Authority; No Conflict.

          (a)  This  Agreement   constitutes  the  legal,   valid,  and  binding
     obligation  of Buyer,  enforceable  against  Buyer in  accordance  with its
     terms. Buyer has the absolute and unrestricted  right, power, and authority
     to execute and deliver this Agreement and to perform its obligations  under
     this Agreement.

          (b) Neither the execution and delivery of this  Agreement by Buyer nor
     the consummation or performance of any of the Contemplated  Transactions by
     Buyer  will give any  Person  the right to  prevent,  delay,  or  otherwise
     interfere with any of the Contemplated Transactions pursuant to:

               (i) any provision of Buyer's Organizational Documents;

               (ii) any  resolution  adopted  by the board of  directors  or the
          stockholders of Buyer;

               (iii)  any  Legal  Requirement  or Order to  which  Buyer  may be
          subject; or

               (iv) any Contract to which Buyer is a party or by which Buyer may
          be bound.

          (c) Buyer is not and will not be required  to obtain any Consent  from
     any Person in connection  with the execution and delivery of this Agreement
     or the consummation or performance of any of the Contemplated Transactions.

                                       19
<PAGE>

     4.3  Certain  Proceedings.  There is no  pending  Proceeding  that has been
commenced  against  Buyer  and  that  challenges,  or may  have  the  effect  of
preventing,  delaying, making illegal, or otherwise interfering with, any of the
Contemplated  Transactions.  To Buyer's  Knowledge,  no such Proceeding has been
Threatened.

     4.4 Brokers or Finders.  Buyer and its officers and agents have incurred no
obligation or liability, contingent or otherwise, for brokerage or finders' fees
or  agents'  commissions  or other  similar  payment  in  connection  with  this
Agreement  and will  indemnify  and hold Sellers  harmless from any such payment
alleged to be due by or through  Buyer as a result of the action of Buyer or its
officers or agents.


5. COVENANTS OF SELLERS PRIOR TO CLOSING DATE

     5.1 Access and  Investigation.  Between the date of this  Agreement and the
Closing  Date,  Sellers  will,  and will cause  each  Acquired  Company  and its
Representatives  to, (a) afford Buyer and its  Representatives  and  prospective
lenders and their  Representatives  (collectively,  "Buyer's Advisors") full and
free  access  to  each  Acquired  Company's  personnel,   properties  (including
subsurface testing), contracts, books and records, and other documents and data,
(b) furnish Buyer and Buyer's Advisors with copies of all such contracts,  books
and  records,  and other  existing  documents  and data as Buyer may  reasonably
request,  and (c)  furnish  Buyer and  Buyer's  Advisors  with  such  additional
financial,  operating,  and other data and  information  as Buyer may reasonably
request.

     5.2  Operation  of the  Business of the  Company.  Between the date of this
Agreement  and the Closing  Date,  Sellers  will,  and will cause each  Acquired
Company to:

          (a) conduct the business of such Acquired Company only in the Ordinary
     Course of Business;

          (b) use their Best  Efforts to preserve  intact the  current  business
     organization of such Acquired  Company,  keep available the services of the
     current  officers,  employees,  and agents of such  Acquired  Company,  and
     maintain the relations and good will with suppliers,  customers, landlords,
     creditors, employees, agents, and others having business relationships with
     such Acquired Company;

          (c) confer  with Buyer  concerning  operational  matters of a material
     nature; and

          (d) otherwise  report  periodically to Buyer  concerning the status of
     the business, operations, and finances of such Acquired Company.

     5.3  Negative  Covenant.  Except as otherwise  expressly  permitted by this
Agreement, between the date of this Agreement and the Closing Date, Sellers will
not, and will cause each Acquired  Company not to,  without the prior consent of
Buyer, take any affirmative action, or fail to take any reasonable action within
their or its control,  as a result of which any of the changes or events  listed
in Section 3.15 is likely to occur.

                                       20
<PAGE>

     5.4 Required  Approvals.  As promptly as practicable after the date of this
Agreement,  Sellers  will,  and will cause each  Acquired  Company  to, make all
filings required by Legal Requirements to be made by them in order to consummate
the  Contemplated  Transactions.  Between  the  date of this  Agreement  and the
Closing  Date,  Sellers  will,  and will cause  each  Acquired  Company  to, (a)
cooperate with Buyer with respect to all filings that Buyer elects to make or is
required  by Legal  Requirements  to make in  connection  with the  Contemplated
Transactions, and (b) cooperate with Buyer in obtaining all consents.

     5.5 Notification.  Between the date of this Agreement and the Closing Date,
each Seller will promptly notify Buyer in writing if such Seller or any Acquired
Company  becomes  aware of any fact or condition  that causes or  constitutes  a
Breach of any of Sellers'  representations and warranties as of the date of this
Agreement,  or if such  Seller  or any  Acquired  Company  becomes  aware of the
occurrence  after the date of this Agreement of any fact or condition that would
(except as  expressly  contemplated  by this  Agreement)  cause or  constitute a
Breach  of any  such  representation  or  warranty  had such  representation  or
warranty  been made as of the time of  occurrence  or  discovery of such fact or
condition. During the same period, each Seller will promptly notify Buyer of the
occurrence  of any Breach of any covenant of Sellers in this Section 5 or of the
occurrence  of any event that may make the  satisfaction  of the  conditions  in
Section 7 impossible or unlikely.

     5.6 No  Negotiation.  Until  such  time,  if  any,  as  this  Agreement  is
terminated pursuant to Section 9, Sellers will not, and will cause each Acquired
Company  and  each of  their  Representatives  not to,  directly  or  indirectly
solicit,  initiate,  or encourage  any inquiries or proposals  from,  discuss or
negotiate with, provide any non-public information to, or consider the merits of
any  unsolicited  inquiries or  proposals  from,  any Person  (other than Buyer)
relating to any transaction  involving the sale of the business or assets (other
than in the Ordinary Course of Business) of any Acquired Company,  or any of the
capital stock of any Acquired Company,  or any merger,  consolidation,  business
combination, or similar transaction involving any Acquired Company.

     5.7 Best Efforts.  Between the date of this Agreement and the Closing Date,
Sellers will use their Best Efforts to cause the  conditions in Sections 7 and 8
to be satisfied.


6. COVENANTS OF BUYER PRIOR TO CLOSING DATE

     6.1 Approvals of Governmental  Bodies. As promptly as practicable after the
date  of  this  Agreement,  Buyer  will  make  all  filings  required  by  Legal
Requirements to be made by them to consummate the Contemplated Transactions.

     6.2 Best Efforts.  Between the date of this Agreement and the Closing Date,
Buyer will use its Best Efforts to cause the  conditions  in Sections 7 and 8 to
be satisfied.

                                       21
<PAGE>

7. CONDITIONS PRECEDENT TO BUYER'S OBLIGATION TO CLOSE

     Buyer's  obligation  to purchase  the Shares and to take the other  actions
required to be taken by Buyer at the Closing is subject to the satisfaction,  at
or prior to the Closing,  of each of the following  conditions (any of which may
be waived by Buyer, in whole or in part):

     7.1  Accuracy  of  Representations.  All of  Sellers'  representations  and
warranties  in this  Agreement  (considered  collectively),  and  each of  these
representations  and  warranties  (considered  individually),   must  have  been
accurate in all material respects as of the date of this Agreement,  and must be
accurate  in all  material  respects  as of the  Closing  Date as if made on the
Closing Date.

     7.2 Sellers' Performance.

          (a) All of the covenants and obligations  that Sellers are required to
     perform or to comply  with  pursuant to this  Agreement  at or prior to the
     Closing  (considered  collectively),   and  each  of  these  covenants  and
     obligations  (considered  individually),  must have been duly performed and
     complied with in all material respects.

          (b) Each document  required to be delivered must have been  delivered,
     and each of the other  covenants and  obligations  must have been performed
     and complied with in all respects.

     7.3  Additional  Documents.  Sellers  must have caused the delivery of such
other  documents  as  Buyer  may  reasonably  request  for  the  purpose  of (i)
evidencing the accuracy of any of Sellers' representations and warranties,  (ii)
evidencing  the  performance  by either  Seller of, or the  compliance by either
Seller  with,  any covenant or  obligation  required to be performed or complied
with by such Seller, (iii) evidencing the satisfaction of any condition referred
to in this  Section  7, or  (iv)  otherwise  facilitating  the  consummation  or
performance of any of the Contemplated Transactions.

     7.4 No Proceedings.  Since the date of this Agreement,  there must not have
been  commenced or Threatened  against Buyer,  or against any Person  affiliated
with Buyer, any Proceeding (a) involving any challenge to, or seeking damages or
other relief in connection  with, any of the Contemplated  Transactions,  or (b)
that may have the effect of preventing,  delaying,  making illegal, or otherwise
interfering with any of the Contemplated Transactions.

     7.5 No Claim  Regarding  Stock  Ownership or Sale Proceeds.  There must not
have been made or Threatened by any Person any claim  asserting that such Person
(a) is the holder or the beneficial  owner of, or has the right to acquire or to
obtain  beneficial  ownership of, any stock of, or any other voting,  equity, or
ownership interest in, any of the Acquired Companies,  or (b) is entitled to all
or any portion of the Purchase Price payable for the Shares.

                                       22
<PAGE>

8. CONDITIONS PRECEDENT TO SELLERS' OBLIGATION TO CLOSE

     Sellers' obligation to sell the Shares and to take the other actions
required to be taken by Sellers at the  Closing is subject to the  satisfaction,
at or prior to the Closing,  of each of the following  conditions  (any of which
may be waived by Sellers, in whole or in part):

     8.1  Accuracy  of  Representations.  All  of  Buyer's  representations  and
warranties  in this  Agreement  (considered  collectively),  and  each of  these
representations  and  warranties  (considered  individually),   must  have  been
accurate in all material  respects as of the date of this  Agreement and must be
accurate  in all  material  respects  as of the  Closing  Date as if made on the
Closing Date.

     8.2 Buyer's Performance.

          (a) All of the  covenants  and  obligations  that Buyer is required to
     perform or to comply  with  pursuant to this  Agreement  at or prior to the
     Closing  (considered  collectively),   and  each  of  these  covenants  and
     obligations  (considered  individually),   must  have  been  performed  and
     complied with in all material respects.

          (b) Buyer must have  delivered  each of the  documents  required to be
     delivered by Buyer and must have  delivered  shares of  America's  Shopping
     Mall,  Inc.  common stock required to be made by Buyer pursuant to Sections
     2.4(b).

     8.3 Additional Documents. Buyer must have caused the delivery of such other
documents as Sellers may  reasonably  request for the purpose of (i)  evidencing
the accuracy of any  representation  or warranty of Buyer,  (ii)  evidencing the
performance  by Buyer of, or the  compliance  by Buyer  with,  any  covenant  or
obligation  required to be performed or complied with by Buyer, (iii) evidencing
the  satisfaction  of any  condition  referred  to in  this  Section  8, or (iv)
otherwise facilitating the consummation of any of the Contemplated Transactions.


9. TERMINATION

     9.1 Termination  Events. This Agreement may, by notice given prior to or at
the Closing, be terminated:

          (a) by either Buyer or Sellers if a material  Breach of any  provision
     of this Agreement has been committed by the other party and such Breach has
     not been waived;

          (b) (i) by Buyer if any of the  conditions  in  Section 7 has not been
     satisfied as of the Closing Date or if  satisfaction of such a condition is
     or becomes  impossible  (other than  through the failure of Buyer to comply
     with its  obligations  under this  Agreement) and Buyer has not waived such
     condition on or before the Closing Date; or (ii) by Sellers,  if any of the
     conditions  in Section 8 has not been  satisfied  of the Closing Date or if
     satisfaction  of such a  condition  is or becomes  impossible  (other  than
     through the failure

                                       23
<PAGE>

     of  Sellers to comply  with their  obligations  under this  Agreement)  and
     Sellers have not waived such condition on or before the Closing Date;

          (c) by mutual consent of Buyer and Sellers; or

          (d) by either Buyer or Sellers if the Closing has not occurred  (other
     than through the failure of any party seeking to terminate  this  Agreement
     to comply fully with its  obligations  under this  Agreement)  on or before
     December 31, 1999, or such later date as the parties may agree upon.

     9.2 Effect of Termination.  Each party's right of termination under Section
9.1 is in  addition  to any other  rights it may have  under this  Agreement  or
otherwise, and the exercise of a right of termination will not be an election of
remedies.  If this Agreement is terminated  pursuant to Section 9.1, all further
obligations of the parties under this Agreement will terminate,  except that the
obligations in Sections 11.1 and 11.3 will survive;  provided,  however, that if
this  Agreement is  terminated by a party because of the Breach of the Agreement
by the other party or because one or more of the  conditions to the  terminating
party's  obligations  under this  Agreement is not  satisfied as a result of the
other party's failure to comply with its obligations  under this Agreement,  the
terminating  party's  right to  pursue  all legal  remedies  will  survive  such
termination unimpaired.


10. INDEMNIFICATION; REMEDIES

     10.1  Survival;  Right to  Indemnification  not Affected by Knowledge.  All
representations,  warranties,  covenants,  and obligations in this Agreement and
any other  document  delivered  pursuant  to this  Agreement  will  survive  the
Closing. The right to indemnification,  payment of Damages or other remedy based
on such  representations,  warranties,  covenants,  and obligations  will not be
affected  by any  investigation  conducted  with  respect  to, or any  Knowledge
acquired (or capable of being acquired) at any time, whether before or after the
execution and delivery of this  Agreement or the Closing  Date,  with respect to
the accuracy or  inaccuracy  of or  compliance  with,  any such  representation,
warranty,  covenant,  or  obligation.  The waiver of any condition  based on the
accuracy  of  any  representation  or  warranty,  or on  the  performance  of or
compliance  with any  covenant  or  obligation,  will not  affect  the  right to
indemnification,   payment  of   Damages,   or  other   remedy   based  on  such
representations, warranties, covenants, and obligations.

     10.2  Indemnification and Payment of Damages by Sellers.  Irwin Schneidmill
and Kathleen Patten (the "Representative Sellers"),  jointly and severally, will
indemnify and hold harmless Buyer, the Acquired Companies,  and their respective
Representatives,    stockholders,    controlling    persons,    and   affiliates
(collectively,  the "Indemnified  Persons") for, and will pay to the Indemnified
Persons the amount of, any loss, liability,  claim, damage (including incidental
and  consequential  damages),  expense  (including  costs of  investigation  and
defense and reasonable  attorneys' fees) or diminution of value,  whether or not
involving a third-party claim (collectively,  "Damages"),  arising,  directly or
indirectly, from or in connection with:

                                       24
<PAGE>

          (a) any Breach of any  representation  or warranty  made by Sellers in
     this Agreement or any other document  delivered by Sellers pursuant to this
     Agreement;

          (b) any Breach of any  representation  or warranty  made by Sellers in
     this Agreement as if such representation or warranty were made on and as of
     the Closing Date.

          (c) any Breach by any Seller of any covenant or obligation of any such
     Seller in this Agreement; and

          (d)  any  claim  by any  Person  for  brokerage  or  finder's  fees or
     commissions or similar  payments based upon any agreement or  understanding
     alleged  to have been made by any such  Person  with  either  Seller or any
     Acquired  Company (or any Person acting on their behalf) in connection with
     any of the Contemplated Transactions.

     No Seller other than a Representative  Seller may be liable for, or will be
required to pay to the Indemnified Persons any amount for any Damages,  arising,
directly or indirectly,  from or in connection  with this  Agreement.  No Seller
other than a  Representative  Seller shall be liable for Damages with respect to
any Breaches.  The  Representative  Sellers solely will be jointly and severally
liable for any and all Damages with respect to any  Breaches or  otherwise.  The
only  other  remedy  that may be  available  to Buyer or the  other  Indemnified
Persons against any Seller other than a Representative Seller is rescission.

     10.3  Indemnification and Payment of Damages by Buyer. Buyer will indemnify
and hold  harmless  Sellers,  and will pay to Sellers  the amount of any Damages
arising,  directly or indirectly,  from or in connection  with (a) any Breach of
any  representation or warranty made by Buyer in this Agreement,  (b) any Breach
by Buyer of any covenant or  obligation of Buyer in this  Agreement,  or (c) any
claim by any Person for  brokerage or finder's  fees or  commissions  or similar
payments based upon any agreement or understanding  alleged to have been made by
such Person with Buyer (or any Person acting on its behalf) in  connection  with
any of the Contemplated Transactions.

     10.4 Time Limitations.  If the Closing occurs,  Representative Sellers will
have no  liability  (for  indemnification  or  otherwise)  with  respect  to any
representation  or  warranty,  or covenant or  obligation  to be  performed  and
complied with prior to the Closing Date, other than those in Sections 3.3, 3.11,
and 3.18, unless on or before June 2, 2000 Buyer notifies Representative Sellers
of a claim  specifying  the factual basis of that claim in reasonable  detail to
the extent then known by Buyer;  a claim with respect to Section 3.3,  3.11,  or
3.18,  or a claim  for  indemnification  or  reimbursement  not  based  upon any
representation  or warranty or any covenant or  obligation  to be performed  and
complied with prior to the Closing Date, may be made at any time. If the Closing
occurs,  Buyer will have no liability (for  indemnification  or otherwise)  with
respect to any  representation  or  warranty,  or covenant or  obligation  to be
performed and complied with prior to the Closing Date,  unless on or before June
2, 2000 Sellers  notify Buyer of a claim  specifying  the factual  basis of that
claim in reasonable detail to the extent then known by Sellers.

                                       25
<PAGE>

     10.5 Procedure for Indemnification--Third Party Claims.

          (a) Promptly after receipt by an indemnified party under Section 10.2,
     10.3,  or (to the extent  provided in the last  sentence  of Section  10.3)
     Section 10.3 of notice of the  commencement  of any Proceeding  against it,
     such  indemnified  party  will,  if a  claim  is  to  be  made  against  an
     indemnifying  party under such  Section,  give  notice to the  indemnifying
     party of the  commencement  of such  claim,  but the  failure to notify the
     indemnifying party will not relieve the indemnifying party of any liability
     that it may have to any  indemnified  party,  except to the extent that the
     indemnifying  party  demonstrates  that  the  defense  of  such  action  is
     prejudiced by the indemnifying party's failure to give such notice.

          (b) If any  Proceeding  referred  to in  Section  10.7(a)  is  brought
     against an indemnified party and it gives notice to the indemnifying  party
     of the commencement of such Proceeding, the indemnifying party will, unless
     the claim involves  Taxes,  be entitled to  participate in such  Proceeding
     and, to the extent that it wishes  (unless  (i) the  indemnifying  party is
     also a party to such  Proceeding and the  indemnified  party  determines in
     good faith that joint  representation  would be inappropriate,  or (ii) the
     indemnifying party fails to provide reasonable assurance to the indemnified
     party of its  financial  capacity  to defend  such  Proceeding  and provide
     indemnification with respect to such Proceeding),  to assume the defense of
     such  Proceeding with counsel  satisfactory  to the indemnified  party and,
     after notice from the  indemnifying  party to the indemnified  party of its
     election to assume the defense of such Proceeding,  the indemnifying  party
     will not, as long as it diligently  conducts such defense, be liable to the
     indemnified  party under this  Section 10 for any fees of other  counsel or
     any other expenses with respect to the defense of such Proceeding,  in each
     case subsequently  incurred by the indemnified party in connection with the
     defense of such Proceeding,  other than reasonable costs of  investigation.
     If the indemnifying party assumes the defense of a Proceeding,  (i) it will
     be conclusively  established for purposes of this Agreement that the claims
     made  in  that   Proceeding   are  within  the  scope  of  and  subject  to
     indemnification;  (ii) no  compromise  or  settlement of such claims may be
     effected by the indemnifying party without the indemnified  party's consent
     unless (A) there is no  finding  or  admission  of any  violation  of Legal
     Requirements  or any violation of the rights of any Person and no effect on
     any other claims that may be made against the  indemnified  party,  and (B)
     the sole relief  provided is monetary  damages that are paid in full by the
     indemnifying  party; and (iii) the indemnified party will have no liability
     with  respect to any  compromise  or  settlement  of such  claims  effected
     without its  consent.  If notice is given to an  indemnifying  party of the
     commencement of any Proceeding and the indemnifying  party does not, within
     ten days after the indemnified  party's notice is given, give notice to the
     indemnified party of its election to assume the defense of such Proceeding,
     the  indemnifying  party  will be bound by any  determination  made in such
     Proceeding  or any  compromise or  settlement  effected by the  indemnified
     party.

          (c) Notwithstanding the foregoing,  if an indemnified party determines
     in good faith that there is a reasonable  probability that a Proceeding may
     adversely  affect it or its  affiliates  other than as a result of monetary
     damages  for  which it would be  entitled  to

                                       26
<PAGE>

     indemnification under this Agreement,  the indemnified party may, by notice
     to  the  indemnifying   party,   assume  the  exclusive  right  to  defend,
     compromise, or settle such Proceeding,  but the indemnifying party will not
     be bound by any determination of a Proceeding so defended or any compromise
     or settlement  effected  without its consent (which may not be unreasonably
     withheld).

          (d)  Representative   Sellers  hereby  consent  to  the  non-exclusive
     jurisdiction  of any court in which a  Proceeding  is brought  against  any
     Indemnified Person for purposes of any claim that an Indemnified Person may
     have under this  Agreement  with respect to such  Proceeding or the matters
     alleged  therein,  and agree that  process  may be served on  Sellers  with
     respect to such a claim anywhere in the world.

          (e) No Seller other than a Representative Seller may be liable for, or
     will be  required  to pay to any  Indemnified  Persons  or Third  Party any
     amount  for  any  Damages,  arising,  directly  or  indirectly,  from or in
     connection  with this  Agreement.  No Seller  other  than a  Representative
     Seller  shall be  liable  to any  Indemnified  Persons  or Third  Party for
     Damages with respect to any Breaches.  The  Representative  Sellers  solely
     will be jointly and severally  liable to any  Indemnified  Persons or third
     party for any and all Damages with respect to any Breaches or otherwise.

          (f)  Should any Seller  other  than a  Representative  Seller be found
     liable  or have to pay to any  Third  Party  any  amount  for any  Damages,
     arising, directly or indirectly, from or in connection with this Agreement,
     Representative  Sellers agree to jointly and  severally  indemnify and hold
     harmless such Seller for any such Damages,  and will pay to any such Seller
     the full amount of Damages.

     10.8   Procedure   for   Indemnification--Other   Claims.   A   claim   for
indemnification for any matter not involving a third-party claim may be asserted
by notice to the party from whom indemnification is sought.


11. GENERAL PROVISIONS

     11.1 Expenses.  Except as otherwise  expressly  provided in this Agreement,
the  Representative  Sellers will bear all expenses  incurred in connection with
the  preparation,   execution,   and  performance  of  this  Agreement  and  the
Contemplated   Transactions,   including   all  fees  and  expenses  of  agents,
representatives, counsel, and accountants.

     11.2 Public  Announcements.  Any public  announcement or similar  publicity
with respect to this Agreement or the Contemplated  Transactions will be issued,
if at all, at such time and in such manner as Buyer determines.

     11.3 Notices.  All notices,  consents,  waivers,  and other  communications
under this  Agreement  must be in  writing  and will be deemed to have been duly
given when (a) delivered by hand (with  written  confirmation  of receipt),  (b)
sent by telecopier (with written confirmation of receipt),  provided that a copy
is mailed by registered mail, return receipt requested,  or (c) when

                                       27
<PAGE>

received by the addressee, if sent by a nationally recognized overnight delivery
service  (receipt  requested),  in each case to the  appropriate  addresses  and
telecopier  numbers set forth below (or to such other  addresses and  telecopier
numbers as a party may designate by notice to the other parties):

SELLERS:   Selling Shareholders of Dynamic Products Corp.
           c/o Irwin Schneidmill
           20 Roble Road
           Suffern, New York 10901
           Telecopier No.: (914) 369-0136

           Sterling/Carl Marks Capital, Inc., CMCO, Inc. and/or Robert Davidoff
           c/o Sterling/Carl Marks Capital, Inc.
           175 Great Neck Road
           Great Neck, New York 11021
           Telecopier No.: (516) 487-0781


BUYER:     Remarkable Acquisition Corp.
           382 Route 59, #310
           Monsey, New York 10952
           Telecopier No. (914) 369-0136


     11.4 Jurisdiction; Service of Process. The parties agree that they shall be
deemed to have agreed to binding  arbitration with respect to the entire subject
matter of any and all disputes relating to or arising under this Agreement.  Any
such  arbitration  shall be by a panel of three  arbitrators and pursuant to the
commercial  rules then existing of the American  Arbitration  Association in New
York County, New York. In all arbitrations,  judgment upon the arbitration award
may be entered in any court having  jurisdiction.  The parties  agree,  further,
that  the  prevailing  party  in  any  such  arbitration  as  determined  by the
arbitrators  shall be entitled to attorney's  fees,  if any, in connection  with
such arbitration as may be awarded by arbitrators.

     11.5. Further Assurances.  The parties agree (a) to furnish upon request to
each other such  further  information,  (b) to execute and deliver to each other
such other documents, and (c) to do such other acts and things, all as the other
party may reasonably  request for the purpose of carrying out the intent of this
Agreement and the documents referred to in this Agreement.

     11.6 Waiver.  The rights and remedies of the parties to this  Agreement are
cumulative and not  alternative.  Neither the failure nor any delay by any party
in  exercising  any right,  power,  or  privilege  under this  Agreement  or the
documents  referred to in this Agreement will operate as a waiver of such right,
power, or privilege, and no single or partial exercise of any such right, power,
or privilege will preclude any other or further  exercise of such right,  power,
or privilege or the exercise of any other right,  power,  or  privilege.  To the
maximum extent permitted by applicable law, (a) no claim or right arising out of
this Agreement or the documents  referred to in this Agreement can be discharged
by one party,  in whole or in part, by a waiver or  renunciation

                                       28
<PAGE>

of the claim or right unless in writing signed by the other party; (b) no waiver
that may be given by a party will be applicable  except in the specific instance
for  which it is given;  and (c) no  notice  to or  demand on one party  will be
deemed to be a waiver  of any  obligation  of such  party or of the right of the
party  giving such notice or demand to take  further  action  without  notice or
demand as  provided  in this  Agreement  or the  documents  referred  to in this
Agreement.

     11.7 Entire Agreement and Modification. This Agreement supersedes all prior
agreements   between  the  parties  with  respect  to  its  subject  matter  and
constitutes  (along with the documents referred to in this Agreement) a complete
and exclusive  statement of the terms of the agreement  between the parties with
respect to its subject  matter.  This  Agreement may not be amended  except by a
written agreement executed by the party to be charged with the amendment.

     11.8 Assignments,  Successors, and No Third-Party Rights. Neither party may
assign any of its rights under this  Agreement  without the prior consent of the
other parties,  which will not be unreasonably  withheld,  except that Buyer may
assign any of its rights  under this  Agreement to any  Subsidiary  or parent of
Buyer.  Subject to the  preceding  sentence,  this  Agreement  will apply to, be
binding in all respects  upon,  and inure to the benefit of the  successors  and
permitted  assigns of the  parties.  Nothing  expressed  or  referred to in this
Agreement  will be  construed  to give any Person other than the parties to this
Agreement any legal or equitable right,  remedy,  or claim under or with respect
to this Agreement or any provision of this Agreement.  This Agreement and all of
its  provisions  and  conditions  are for the sole and exclusive  benefit of the
parties to this Agreement and their successors and assigns.

     11.9  Severability.  If any provision of this  Agreement is held invalid or
unenforceable  by any court of competent  jurisdiction  or panel of arbitrators,
the other provisions of this Agreement will remain in full force and effect. Any
provision of this Agreement held invalid or unenforceable only in part or degree
will  remain  in full  force  and  effect  to the  extent  not held  invalid  or
unenforceable.

     11.10  Section  Headings,  Construction.  The  headings of Sections in this
Agreement are provided for convenience only and will not affect its construction
or  interpretation.  All  references  to  "Section" or  "Sections"  refer to the
corresponding  Section or  Sections  of this  Agreement.  All words used in this
Agreement will be construed to be of such gender or number as the  circumstances
require.  Unless  otherwise  expressly  provided,  the word "including" does not
limit the preceding words or terms.

     11.11  Governing  Law. This  Agreement  will be governed by the laws of the
State of New York without regard to conflicts of laws principles.

     11.12  Counterparts.  This  Agreement  may  be  executed  in  one  or  more
counterparts,  each of  which  will be  deemed  to be an  original  copy of this
Agreement and all of which,  when taken  together,  will be deemed to constitute
one and the same agreement.


                            [Signature Pages Follow]


                                       29
<PAGE>

     IN WITNESS WHEREOF,  the parties have executed and delivered this Agreement
as of the date first written above.

                                     Buyer:

                                     REMARKABLE ACQUISITION CORP.


                                     By: /s/ Robert W. Trause
                                        ------------------------------
                                        Name: Robert W. Trause
                                        Title: Secretary


                                     Sellers:

                                     /s/ Irwin Schneidmill
                                     --------------------------------
                                     Irwin Schneidmill

                                     /s/ Amy Schneidmill
                                     --------------------------------
                                     Amy Schneidmill

                                     /s/ Kathleen Patten
                                     --------------------------------
                                     Kathleen Patten

                                     /s/ Brian Ugles
                                     --------------------------------
                                     Brian Ugles

                                     /s/ Cathy Santo
                                     --------------------------------
                                     Cathy Santo

                                     /s/ Janice Ewenstein
                                     --------------------------------
                                     Janice Ewenstein

                                     /s/ Philip Failla
                                     --------------------------------
                                     Philip Failla

                                     /s/ Sara Patten
                                     --------------------------------
                                     Sara Patten

                                       30
<PAGE>

                                     Sellers (cont.):

                                     /s/ Mary Patten
                                     --------------------------------
                                     Mary Patten

                                     /s/ Anne Patten
                                     --------------------------------
                                     Ann Patten

                                     /s/ Robert Davidoff
                                     --------------------------------
                                     Robert Davidoff

                                     STERLING/CARL MARKS
                                     CAPITAL, INC.


                                     By: /s/ Harvey Rosenblatt
                                        ----------------------------
                                        Name: Harvey Rosenblatt
                                        Title: Executive Vice President

                                     CMCO, INC.


                                     By: /s/ Robert Davidoff
                                        ----------------------------
                                        Name: Robert Davidoff
                                        Title: Managing Director

                                       31




<PAGE>

                                                                     EXHIBIT 3.1

     FILED #C10914.99
        MAY 04 1999
     IN THE OFFICE OF
      /S/DEAN HELLER
DEAN HELLER SECRETARY OF STATE

                           ARTICLES OF INCORPORATION

                                       OF

                         AMERICA'S SHOPPING MALL, INC.
                                      -----

     The  undersigned  incorporator,  for the  purpose of forming a  corporation
under the General Corporation Law of the State of Nevada (Title 7, Chapter 78 of
Nevada Revised  Statutes (the "Act"),  and the acts  amendatory  thereof),  does
hereby adopt the following Articles of Incorporation:

                                    ARTICLE I

     The name of the corporation (which is hereinafter called the "Corporation")
is AMERICA'S SHOPPING MALL, INC.

                                   ARTICLE II

     The name of the  corporation's  resident  agent in the  State of  Nevada is
Laughlin  Associates,  and the street  address of the said resident  agent where
process may be served is 2533 North Carson Street, Carson City, Nevada 89706.

                                   ARTICLE III

     The number of shares  which the  corporation  shall have the  authority  to
issue is 120,000,000,  of which  100,000,000  shall be designated  Common Stock,
$.001 par value per share, and 20,000,000 shares shall be designated as Series A
Senior Convertible Preferred Stock, $.001 par value per share. All shares are to
be non-assessable.

                                   ARTICLE IV

     No holder of any of the shares of the  corporation  shall,  as such holder,
have any right to  purchase  unissued or treasury  stock of the  Corporation  or
subscribe for any shares of any class which the  corporation  may issue or sell,
whether or not such shares are exchangeable for any shares of the corporation of
any other class or classes, and whether such shares are issued out of the number
of shares  authorized by the Articles of  Incorporation  of the  corporation  as
originally  filed,  or by  any  amendment  thereof,  or  out  of  shares  of the
corporation  acquired by it after the issue thereof, nor shall any holder of any
of the shares of the corporation,  as such holder, have any right to purchase or
subscribe for any obligations which the corporation may issue or sell that shall
be convertible  into, or exchangeable  for, any shares of the corporation of any
class or classes,  or to which shall be attached or shall  appertain any warrant
or warrants or other

                                       1
<PAGE>

instrument or instruments that shall confer upon the holder thereof the right to
subscribe  for,  or  purchase  from the  corporation  any shares of any class or
classes.

                                    ARTICLE V

     The purpose for which the corporation is organized, in addition to engaging
in any lawful act or activity for which a corporation may be organized  pursuant
to the General  Corporation Law of the State of Nevada, and without limiting the
generality of the foregoing, are as follows:

     (1) To engage in the business of mail order  catalogues  and to  facilitate
the  marketing  and  distribution  of the  catalogues;  and in general to do all
things necessary and proper for the successful conduct of such a business.

     (2) To conduct  research,  to develop new products  and to refine  existing
products;

     (3) To purchase,  lease,  or otherwise  acquire,  in whole or in part,  the
business,  the good will, rights,  franchises and property of every kind, and to
undertake  the whole or any part of the assets or  liabilities,  of any  person,
firm, association,  non-profit or profit corporation,  or own property necessary
or  suitable  for its  purposes,  and to pay the same in cash,  in the stocks or
bonds of this  company or  otherwise,  to hold or in any  manner  dispose of the
whole or any part of the business or property so acquired and to exercise all of
the powers necessary or incidental to the conduct of such business.

     (4) To discount and negotiate  promissory notes,  drafts,  bill of exchange
and other evidence of debts,  and to collect for others money due them on notes,
checks,  drafts,  bill of  exchange,  commercial  paper  and other  evidence  of
indebtedness.

     (5) To purchase or otherwise  acquire,  own, hold, lease,  sell,  exchange,
assign,  transfer,  mortgage,  pledge,  or  otherwise  dispose of, to  guaranty,
invest,  trade,  and deal in and with  personal  property  of  every  class  and
description.

     (6) To enter into any kind of contract or agreement,  cooperative or profit
sharing  plan with its  officers  or  employees  that the  corporation  may deem
advantageous  or  expedient or otherwise to reward or pay such persons for their
services as the directors may deem fit.

     (7) To lend or borrow money and to negotiate and make loans,  either on its
own account or as agent, or broker for others.

     (8) To enter into, make,  perform and carry out contracts of every kind and
for any  lawful  purpose,  without  limit as to amount  with any  person,  firm,
association,  cooperative profit or non-profit corporation,  municipality, State
of Government or any subdivision, district or department thereof.

                                       2
<PAGE>

     (9) To buy, sell, exchange, negotiate, or otherwise deal in, or hypothecate
securities,  stocks, bonds, debentures,  mortgages, notes or other collateral or
securities,  created or issued by any corporation  wherever organized  including
this corporation,  within such limits as may be provided by law, and while owner
of any such  stocks or other  collateral  to  exercise  all  rights,  powers and
privileges of ownership,  including the right to vote the same; to subscribe for
stock of any corporation to be organized, other than to promote the organization
thereof.

     (10) To purchase or otherwise acquire,  own, hold, lease,  sell,  exchange,
assign,  transfer,  mortgage,  pledge,  license,  or  otherwise  dispose  of any
letters, patents, copyrights, or trademarks of every class and description.

     (11) To carry out all or any part of the  foregoing  objects as  principal,
broker, factor, agent, contractor,  or otherwise,  either alone or through or in
conjunction with any person, firm,  association or corporation,  and in any part
of the world,  and in carrying on its business and for the purposes of attaining
or  furthering  any of its  objects  and  purposes,  and to make and perform any
contracts  and to do any acts and things,  and to exercise  any power  suitable,
convenient,  or proper for the accomplishment of any of the objects and purposes
herein enumerated or incidental to the powers herein specified,  or which at any
time may  appear  conducive  or  expedient  for the  accomplishment  of any such
objects and purposes;

     (12) To  carry  out all or any part of the  objects  and  purposes,  and to
conduct  its  business in all or any of its  branches  and in any or all states,
territories,  districts,  and possessions of the United States of America and in
foreign  countries;  and to maintain  offices and agencies in any or all states,
territories,  districts,  and possessions of the United States of America and in
foreign countries; and

     (13) In general,  to possess  and  exercise  all the powers and  privileges
granted  by the Act or by any  other  law of  Nevada  or by  these  Articles  of
Incorporation  together  with  any  powers  incidental  thereto.  The  foregoing
enumeration of the purposes, objects, and business of the corporation is made in
furtherance  and not in limitation of the powers  conferred upon the corporation
by law and it is not intended by the mention of any particular  purpose,  object
or  business  in any manner to limit or  restrict  the  generality  of any other
purposes, object or business mentioned or to limit or restrict any of the powers
of the Corporation,  and the said Corporation shall have, enjoy and exercise all
of the powers and rights now or hereafter  conferred by statue upon corporations
of a similar character,  it being the intention that the purposes,  objects, and
powers  specified in each of the  paragraphs  of this Article of the Articles of
Incorporation  shall,  except  as  otherwise  expressly  provided,  in no way be
limited or restricted  by reference to or inference  from the terms of any other
clause  or  paragraph  of  this  or any  other  Article  of  these  Articles  of
Incorporation,  and shall each be  regarded as  independent,  and  construed  as
powers as well as objects and purposes;  provided,  however that nothing  herein
contained shall be deemed to authorize or permit the corporation to carry on any
business or exercise any power, or do any Act which a corporation under the laws
of Nevada may not at the time lawfully carry on or do.

                                       3
<PAGE>

                                   ARTICLE VI

     The governing  board of the  Corporation  shall consist of directors of the
Corporation. The number of directors constituting the initial Board Directors of
the  Corporation  is five (5). The board of directors by majority  vote may from
time to time by resolution change the number of directors of the Corporation.

     The directors are hereby given the authority to do any act on behalf of the
corporation  by law and in each  instance  where  this  Act  provides  that  the
directors  may act in certain  instances  where the  Articles  of  Incorporation
authorize such action by the directors, the directors are hereby given authority
to act in such instances without  specifically  numerating such potential action
or instance  herein.  The  directors  are  specifically  given the  authority to
mortgage  or pledge  any or all  assets of the  business  without  stockholders'
approval.

     The names and addresses  including  street and number of persons who are to
serve as directors  until the next annual meeting of the  shareholders  or until
their successors are elected and shall qualify are:

     NAME                                        ADDRESS

     Dennis McNany                               11 Benedict Drive
                                                 Hopatcong, New Jersey 07849

     Robert Trause                               429 Hackensack Street
                                                 Carlstadt, New Jersey 07072

     Irwin Schneidmill                           382 Route 59, Section 3 10
                                                 Monsey, New York 10952

     Chase Caro                                  60 East 42nd Street, Suite 2001
                                                 New York, New York 10165

     Richard Truzzolino                          84 Tanglewood Drive
                                                 East Hanover, New Jersey 07936

                                   ARTICLE VII

     The corporation shall, to the fullest extent legally  permissible under the
provisions of the General  Corporation  Law of the State of Nevada,  as the same
may be amended and supplemented, indemnify and hold harmless any and all persons
whom it shall have power to indemnify under said provisions from and against any
and all liabilities  (including expenses)

                                       4
<PAGE>

imposed upon or reasonably  incurred by him in connection with any action,  suit
or  other  proceeding  in  which  he may be  involved  or with  which  he may be
threatened,  or other matters  referred to in or covered by said provisions both
as to action in his official capacity and as to action in another capacity while
holding  such office,  and shall  continue as to a person who has ceased to be a
director or officer of the corporation.  Such indemnification provided shall not
be deemed  exclusive  of any  other  rights to which  those  indemnified  may be
entitled under any Bylaw,  Agreement or Resolution  adopted by the  shareholders
entitled to vote thereon after notice.

                                  ARTICLE VIII

     No contract or other  transaction  between this  corporation and any one or
more of its directors or any other corporation,  firm, association, or entity in
which one or more of its directors or officers are financially interested, shall
be either void or voidable because of such relationship or interest,  or because
such director or directors are present at the meeting of the Board of Directors,
or a committee thereof, which authorizes, approves, or ratifies such contract or
transaction,  or because his or their  votes are counted of such  purpose if (a)
the fact of such  relationship or interest is disclosed or known to the Board of
Directors or committee which authorizes,  approves,  or ratifies the contract or
transaction by vote or consent  sufficient for the purpose without  counting the
votes  or  consents  of  such  interested  director,  or (b)  the  fact  of such
relationship or interest is disclosed or known to the  stockholders  entitled to
vote and they authorize, approve, or ratify such contract or transaction by vote
or written  consent,  and (c) the contract or transaction is fair and reasonable
to the corporation.

     Common or interested  directors may be counted in determining  the presence
of a quorum at a meeting of the Board of Directors or  committee  thereof  which
authorizes, approves, or ratifies such contract or transaction.

                                   ARTICLE IX

     The personal liability of all of the directors of the corporation is hereby
eliminated  to the fullest  extent  allowed as  provided  by the Nevada  General
Corporation Law, as the same may be supplemented and amended.

                                    ARTICLE X

     The name and address of the incorporator of the Corporation is as follows:

     NAME                                        ADDRESS

     Galina Stiler                               60 East 42nd Street
                                                 New York, New York 10165

                                       5
<PAGE>

                                   ARTICLE XI

     The period of duration of the corporation shall be perpetual.


     The undersigned  incorporator  has executed these Articles of Incorporation
this 30th day of April, 1999.

                                                   /s/ Galina Stiler
                                                 ----------------------
                                                     Galina Stiler



STATE OF NEW YORK  )
                   ) ss.:
COUNTY OF NEW YORK )





     Before me, a Notary  Public in and for said  county  and state,  personally
appeared,  Galina Stiler,  who is known to me to be the same person who executed
the foregoing  Articles of Incorporation and duly acknowledged  execution of the
same.  In witness  whereof,  I have  hereunto  subscribed my name and affixed my
official seal, this 30 day of April, 1999.

                                                  /s/ Sybil C. Kierstedt
                                                 -----------------------------
                                                     Notary Public

                                                     SYBIL C. KIERSTEDT
                                               Notary Public, State of New York
                                                       No. 01KI4949643
                                                   Qualified in Kings County
                                              Commission Expires April 17, 2001




<PAGE>

                                                                     EXHIBIT 3.2
             FILED
     IN THE OFFICE OF THE
   SECRETARY OF STATE OF THE
       STATE OF NEVADA
         MAY 21 1999
        No. C10914-99
       /s/ Dean Heller
DEAN HELLER, SECRETARY OF STATE

            ARTICLES OF AMENDMENT OF THE ARTICLES OF INCORPORATION OF
                         AMERICA'S SHOPPING MALL, INC.

                              A Nevada Corporation

     The  undersigned  being the President  and Secretary of AMERICA'S  SHOPPING
MALL,  INC., a Nevada  corporation (the  "Corporation"),  organized and existing
under the laws of the State of Nevada  (the  "Corporation"),  hereby  certify as
follows:

     1. The present name of the corporation is America's Shopping Mall, Inc.

     2. The date of filing of its original  Articles of  Incorporation  with the
Secretary of the State of Nevada was May 4, 1999.

     3. The Board of Directors of the  Corporation  acting  unanimously  and the
sole  stockholder  of the  Corporation  outstanding  and entitled to vote,  have
authorized and approved the following amendment:

                                   WITNESSETH:

     The number of shares  which the  corporation  shall have the  authority  to
issue is 20,020,000 of which  20,000,000  shall be designed Common Stock,  $.001
par value per share,  and 20,000  shares shall be  designated as Series A Senior
Convertible  Preferred  Stock,  $.001 par value per share.  All shares are to be
fully paid and non-assessable.  The Series A Senior Convertible  Preferred Stock
shall  have  such  rights  and  preferences  set  forth  in the  Certificate  of
Designation  of Series A Senior  Convertible  Preferred  Stock  attached to this
Amendment  as an  Exhibit.  The Board of  Directors  shall  file with the Nevada
Secretary of State such a Certificate of Designation.

     IN WITNESS WHEREOF,  the Corporation has caused these Articles of Amendment
to the  Articles  of  Incorporation  of the  Corporation  to be  signed by Irwin
Schneidmill,  its President,  an attested by Robert Trause, its Secretary,  this
21st day of May, 1999.

                                  By: /s/ Irwin Schneidmill, President
                                      --------------------------
                                      Irwin Schneidmill
                                      President


                                  Attest: /s/ Robert Trause
                                          ----------------------
                                          Robert Trause
                                          Secretary
<PAGE>

State of New York  )
                   )
County of New York )

     On May 21st,  1999,  personally  appeared  before me, Notary Public,  Irwin
Schneidmill, President of America's Shopping Mall, Inc. who acknowledged that he
executed the above Articles of Amendment to the Articles of Incorporation.


                                            /s/ Chase Caro
                                            ---------------
                                             NOTARY PUBLIC

<PAGE>


                         CERTIFICATE OF DESIGNATION OF
                 SERIES A SENIOR CONVERTIBLE PREFERRED STOCK OF
                          AMERICA'S SHOPPING MALL, INC.

     Section 1. Designation, Amount and Par Value. The series of Preferred Stock
shall be  designated  as the Series A Senior  Convertible  Preferred  Stock (the
"Preferred Stock"),  and the number of shares so designated shall be 20,000. The
par  value of each  share of  Preferred  Stock  shall be  $.001.  Each  share of
Preferred  Stock  shall have a stated  value of $420.00  per share (the  "Stated
Value").  All terms  defined in the  Investment  Agreement,  dated May 21, 1999,
between the Company and the Purchaser  therein (the "Investment  Agreement") and
not  otherwise  defined  herein  shall have for  purposes  hereof  the  meanings
provided for therein.

     Section 2. Dividends.

     a. Holders of  outstanding  shares of Preferred  Stock shall be entitled to
receive,  out of funds legally  available  therefor,  and the Company shall pay,
cumulative  cash  dividends at the rate per share (as a percentage of the Stated
Value  per  share)  equal  to 8% per  annum  (or 13% per  annum  in the  case of
dividends paid in shares of Preferred Stock under Section 2(c) hereof)  (subject
to reset as provided  below in this  Section  2(a) and to  increase  pursuant to
Section 2(e)  hereof),  in cash or (as provided for herein)  shares of Preferred
Stock,  payable  quarterly  in  arrears  on the  last day of each  March,  June,
September and December during the term of the Preferred Stock (each such date, a
"Dividend  Payment  Date").  Any arrears in payment of dividends with respect to
any share of Preferred Stock shall be payable on the Conversion Date (as defined
in Section  5(b))  applicable  to such share or earlier if so  determined by the
Company at the default  rates set forth in Section  2(e)  hereof.  Dividends  on
shares of the Preferred Stock shall accrue daily commencing on the Issue Date of
such  shares,  shall be  calculated  based on the actual  number of days in such
quarterly  period in a  360-day  year and shall be deemed to accrue on such date
whether or not earned or declared and whether or not there are profits,  surplus
or other funds of the Company  legally  available  for the payment of dividends.
The party that holds the Preferred  Stock on an  applicable  record date for any
dividend payment will be entitled to receive such dividend payment and any other
accrued and unpaid  dividends which accrued prior to such Dividend Payment Date,
without regard to any sale or disposition of such Preferred Stock  subsequent to
the applicable record date but prior to the applicable  Dividend Payment Date. A
transfer of the right to receive payments  hereunder shall be transferable  only
through an appropriate  entry in the register (the  "Register") to be maintained
by the Company  through the Transfer  Agent, in which shall be entered the names
and  addresses of the  registered  holder of shares of  Preferred  Stock and all
transfers of such  shares.  References  to the Holder or Holders  shall mean the
Person  listed in the  Register as the  registered  holder of such  shares.  The
ownership of such shares shall be proved by the Register, absent manifest error.
Except as otherwise  provided herein,  if at any time the Company pays less than
the total amount of dividends  then accrued on account of the  Preferred  Stock,
such payment shall be distributed  ratably among the holders of Preferred  Stock
based upon the number of shares held by each Holder.  Dividends due hereunder on
a Dividend  Payment Date may, if so  determined  by a majority of the  Company's
entire Board of Directors, be paid in shares of Preferred Stock calculated based
upon the Stated  Value per share.  Other than  payment of dividends in shares of
Preferred Stock all other amounts due hereunder

                                        1
<PAGE>
at any time shall be paid in immediately  available  funds. The Conversion Price
shall be subject to reset as follows.  In the event that the average closing bid
price per share of the  Company's  Common Stock on the NASD OTC Bulletin  Board,
the Nasdaq  SmallCap  Market,  the Nasdaq  National Market or such other trading
market or exchange on which the Common Stock shall then be traded for the twenty
(20) trading days  immediately  preceding the ninetieth (90th) day following the
date that the  Company's  Common Stock is eligible  for public  trading is below
Three  Dollars  and  Fifty  Cents  ($3.50)  (the  "Reset  Average  Price"),  the
Conversion  Price  shall be reset to a price per share of Common  Stock equal to
seventy-five  percent (75%) of the Reset Average Price. Once reset in accordance
with the provisions of this Section 2(a),  the Conversion  Price shall remain at
the reset  Conversion  Price,  subject to adjustment in accordance  with Section
5(d) below.

     b.  Notwithstanding  anything to the contrary contained herein, the Company
may not,  without the prior written  consent of each Holder,  in each  instance,
issue  shares of  Preferred  Stock in payment  of  dividends  (and must  deliver
immediately available funds in respect thereof) on the Preferred Stock if:

          (i)  the number of shares of Preferred  Stock at the time  authorized,
               unissued and  unreserved  for all  purposes,  or held as treasury
               stock,  is  insufficient  to issue such  dividends  to be paid in
               shares of Preferred Stock; or

          (ii) if ten Business Days shall have elapsed from the date an Event of
               Default  (as  defined  in  Section  7) shall  have been  declared
               hereunder as having occurred and the Company shall not have cured
               such Event of Default.

     c. If the Company elects to issue shares of Preferred Stock in satisfaction
of the  Company's  obligation  to pay  dividends on any  previously  outstanding
shares of  Preferred  Stock such  dividends  shall be paid at an annual  rate of
thirteen percent (13%) per share (calculated as a percentage of the Stated Value
per share) and not the eight  percent  (8%)  dividend  rate  applicable  to cash
dividends.

     d. So long as any  shares of  Preferred  Stock  shall  remain  outstanding,
neither  the  Company  nor any  subsidiary  thereof  shall  redeem,  purchase or
otherwise  acquire  directly or indirectly any Junior  Securities (as defined in
Section 7), nor shall the  Company  directly  or  indirectly  pay or declare any
dividend  or make  any  distribution  (other  than a  dividend  or  distribution
described in Section 5) upon, nor shall any  distribution be made in respect of,
any Junior  Securities,  nor shall any monies be set aside for or applied to the
purchase  or  redemption  (through a sinking  fund or  otherwise)  of any Junior
Securities,  unless in each case all  dividends on the  Preferred  Stock for all
past dividend periods shall have been paid.

     e.  Notwithstanding  anything to the contrary  contained  herein,  upon the
occurrence  of an Event of  Default  and for so long as such Event of Default is
continuing,  the dividend rate  otherwise  applicable  specified in Section 2(a)
shall be increased to 13% per annum,  paid in cash (or, in the case of shares of
Preferred Stock issued in satisfaction of dividends, 18%) or, if less, the

                                        2
<PAGE>
maximum rate permitted by applicable law until such time as the applicable Event
of Default is cured.  The provisions of this Section are not exclusive and shall
in no way limit the Company's  obligations  under the Investment  Agreement,  or
limit the Company's liability for damages to any holder occasioned by such Event
of Default.

     Section 3. Voting Rights. In addition to any voting rights provided by law,
the holders of the Preferred  Stock shall have voting rights  entitling  them to
one vote for each share of Common  Stock into which  shares of  Preferred  Stock
held by them are then  convertible.  The holders of  Preferred  Stock shall vote
with the holders of Common  Stock as one class on all matters  submitted  to the
holders of Common Stock for a vote.  However, so long as any shares of Preferred
Stock are  outstanding,  the Company shall not,  without the affirmative vote of
the holders of a majority in interest of the shares of the Preferred  Stock then
outstanding,  (i) amend,  alter or repeal any  provision of the  Certificate  of
Incorporation  or the  By-Laws  of the  Company  so as to  adversely  affect the
relative rights, preferences, qualifications, limitations or restrictions of the
Preferred Stock, (ii) authorize or issue any additional equity securities of the
Company  or  of  any  subsidiaries  other  than  those  issuable  (x)  upon  the
conversion,  exchange or exercise of  securities  or rights  outstanding  on the
Closing  Date and (y)  pursuant  to grants of  options  previously  granted  and
outstanding on the Closing Date under the Company's Stock Option plan; provided,
however, that such consent shall not be unreasonably withheld, (iii) approve any
merger, consolidation,  compulsory share exchange or sale of assets to which the
Company  is  a  party;  provided,   however  that  such  consent  shall  not  be
unreasonably  withheld,  (iv) repurchase or redeem any equity  securities or pay
dividends or other  distributions on any equity  securities,  except as provided
pursuant  to  the  terms  of  the  Preferred  Stock,  (v)  liquidate,  dissolve,
recapitalize or reorganize the Company, (vi) incur any indebtedness for borrowed
money,  or guarantee  indebtedness,  of other  persons,  directly or  indirectly
except  with  respect  to  any  wholly  owned  subsidiaries,  (vii)  effect  any
fundamental changes in the nature of the Company's  business,  including but not
limited to acquiring or investing in another business entity; provided,  however
that such consent shall not be unreasonably withheld, or (viii) approve the sale
or transfer of any material intangible or intellectual property,  other than the
issuance of licenses or sales of equipment  in the ordinary  course of business;
provided, however, that such approval shall not be unreasonably withheld.

     Section 4. Liquidation. Upon any liquidation,  dissolution or winding-up of
the Company, whether voluntary or involuntary (a "Liquidation"),  the holders of
shares of Preferred  Stock shall be entitled to receive out of the assets of the
Company, whether such assets are capital or surplus, for each share of Preferred
Stock an amount  equal to One Thousand  Dollars  ($1,000) per share of Preferred
Stock,  plus an amount equal to accrued but unpaid dividends per share,  whether
declared or not, before any distribution or payment shall be made to the holders
of any Junior Securities, and if the assets of the Company shall be insufficient
to pay such  amounts  in full,  then the  entire  assets  of the  Company  to be
distributed shall be distributed among the holders of Preferred Stock ratably in
accordance  with the respective  amounts that would be payable on such shares if
all amounts payable thereon were paid in full. A sale, conveyance or disposition
of all or substantially  all of the assets of the Company or the effectuation by
the Company of a  transaction  or series of related  transactions  in which more
than 33 1/3% of the voting power of the Company is disposed

                                        3
<PAGE>
of, or a  consolidation  or merger of the Company with or into any other company
or companies or a reclassification of the Common Stock shall not be treated as a
Liquidation,  but instead  shall be subject to the  provisions of Section 5. The
Company shall mail written notice of any such Liquidation, not less than 60 days
prior to the payment  date stated  therein,  to each record  holder of Preferred
Stock.

     Section 5. Conversion.

     a.   Each share of  Preferred  Stock  shall be  convertible  into shares of
          Common Stock at the Conversion  Price,  at the option of the holder in
          whole or in part at any time and from  time to time  after  the  Issue
          Date of such share of  Preferred  Stock.  The holder of the  Preferred
          Stock shall effect  conversions  by  surrendering  the  certificate or
          certificates   representing  the  shares  of  Preferred  Stock  to  be
          converted to the Company,  together with the form of conversion notice
          attached hereto as Exhibit A (the "Holder  Conversion  Notice").  Each
          Holder  Conversion  Notice  shall  specify  the  number  of  shares of
          Preferred  Stock to be converted and the date on which such conversion
          is to be effected,  which date may not be prior to the date the holder
          of Preferred  Stock  delivers  such Notice by  facsimile  (the "Holder
          Conversion  Date").  If no Holder  Conversion  Date is  specified in a
          Holder Conversion Notice, the Holder Conversion Date shall be the date
          that the Holder  Conversion  Notice is deemed  delivered  pursuant  to
          Section 5(j).  Each Holder  Conversion  Notice,  once given,  shall be
          irrevocable.  If a  holder  is  converting  less  than all  shares  of
          Preferred  Stock   represented  by  the  certificate  or  certificates
          tendered  by such holder with the Holder  Conversion  Notice,  or if a
          conversion  hereunder  cannot be effected in full for any reason,  the
          Company  shall  promptly  deliver  to such  holder  (in the manner and
          within  the time set forth in  Section  5(c)) a  certificate  for such
          number of shares of Preferred Stock as have not been converted.

     b.   On the tenth  anniversary  of the Issue Date (the "Company  Conversion
          Date") for each share of Preferred  Stock that has not previously been
          converted,  such  share of  Preferred  Stock  shall  be  automatically
          convertible  into  shares  of  Common  Stock  at the  then  applicable
          Conversion Price; provided, however, that no shares of Preferred Stock
          shall be converted (i) unless the Company shall have duly reserved for
          issuance to the holder a  sufficient  number of shares of Common Stock
          to issue upon such  conversion;  or (ii) if an Event of Default  shall
          have occurred  hereunder and is  continuing.  In connection  with such
          conversion, the Company shall deliver to the holders of such shares of
          Preferred  Stock a  written  notice  in the form  attached  hereto  as
          Exhibit B (the "Company  Conversion  Notice").  The Company Conversion
          Notice shall specify the number of shares of Preferred Stock that will
          be subject to automatic conversion on the Company Conversion Date. The
          Company shall deliver or cause to be delivered the Company  Conversion
          Notice at least five (5) Trading  Days  before the Company  Conversion
          Date.  The  holders  of  the  Preferred   Stock  shall  surrender  the
          certificates  representing such shares at the office of the Company or
          the Transfer

                                        4
<PAGE>
          Agent  not  later  than  five  (5)  Trading  Days  after  the  Company
          Conversion  Date.  Each of a Holder  Conversion  Notice  and a Company
          Conversion  Notice is  sometimes  referred to herein as a  "Conversion
          Notice,"  and  each  of a  "Holder  Conversion  Date"  and a  "Company
          Conversion  Date" is  sometimes  referred  to herein as a  "Conversion
          Date."

     c.   Not later than five (5) Trading Days after the  Conversion  Date,  the
          Company  will,  or will  cause the  Transfer  Agent to  deliver to the
          holder  of  Preferred   Stock  (i)  a  certificate   or   certificates
          representing  the number of shares of Common Stock being acquired upon
          the conversion of shares of Preferred  Stock,  including  certificates
          representing  the  number  of shares  of  Common  Stock as equals  the
          accrued but unpaid dividends  thereon divided by the average Per Share
          Market  Value,  and (ii)  one or more  certificates  representing  the
          number of shares of Preferred Stock not converted.  If, at the time of
          any  conversion  of  Preferred  Stock,  there  shall  be an  effective
          Registration  Statement  applicable  to the  shares  of  Common  Stock
          available for such conversion, any certificates representing shares of
          Common Stock to be delivered upon such  conversion  hereunder shall be
          free of  restrictive  legends  and trading  restrictions  on the stock
          transfer  books of the Company.  The Company shall not be obligated to
          issue certificates evidencing the shares of Common Stock issuable upon
          conversion  of any  shares  of  Preferred  Stock and the  counting  of
          Trading Days for purposes of any consequences under this Section for a
          failure to deliver  such  certificates  under this  Section  shall not
          begin until certificates representing the shares of Preferred Stock to
          be converted are either delivered for conversion to the Transfer Agent
          for the Common  Stock,  or until the holder  notifies the Company that
          such certificates representing the shares of Preferred Stock have been
          lost,  stolen or  destroyed  and (if  requested  by the Company or the
          Transfer  Agent)  provides a bond and other  supporting  documentation
          reasonably  satisfactory  to the  Company and the  Transfer  Agent (or
          other adequate security  reasonably  acceptable to the Company and the
          Transfer  Agent) to indemnify the Company from any loss incurred by it
          in connection therewith, provided that, if the Company or the Transfer
          Agent receives the original  certificates  representing  the shares of
          Preferred  Stock being converted on or prior to the time specified for
          the delivery of such shares of Common Stock or on or prior to the time
          at which  liquidated  damages begin to accrue,  the date of the Holder
          Conversion  Notice  shall be deemed to be the date of delivery of such
          original certificates  representing the shares of Preferred Stock. The
          Company  shall,  upon  request of the holder,  use its best efforts to
          deliver any  certificate or  certificates  required to be delivered by
          the  Company  under  this  Section  5(c)  electronically  through  the
          Depository   Trust   Corporation  or  another   established   clearing
          corporation  performing  similar  functions.  If such  certificate  or
          certificates are not delivered by the date required under this Section
          5(c),  the holder  shall be entitled by written  notice to the Company
          and the  Transfer  Agent at any time on or before its  receipt of such
          certificate  or  certificates,  to rescind such  conversion,  in which
          event the Company  shall  immediately  instruct the Transfer  Agent to
          return the certificates representing

                                        5
<PAGE>
          the shares of Preferred  Stock  subject to such  conversion  that were
          tendered for conversion.

     d.

          i.   If the Company,  at any time while any shares of Preferred  Stock
               are outstanding, (a) shall pay a stock dividend or otherwise make
               any distributions on shares of its Junior  Securities  payable in
               shares of its  capital  stock  (whether  payable in shares of its
               Common  Stock or of capital  stock of any class),  (b)  subdivide
               outstanding  shares  of  Common  Stock  into a larger  number  of
               shares, or (c) combine  outstanding shares of Common Stock into a
               smaller  number  of  shares,   the  Conversion   Price  shall  be
               multiplied  by a  fraction  of which the  numerator  shall be the
               number  of  shares of  Common  Stock of the  Company  outstanding
               before  such  event  and of which  the  denominator  shall be the
               number of shares of Common  Stock  outstanding  after such event.
               Any adjustment made pursuant to this Section 5(d)(i) shall become
               effective  immediately upon the record date for the determination
               of stockholders entitled to receive such dividend or distribution
               and shall become effective  immediately  after the effective date
               in the case of a subdivision or combination.

          ii.  If the Company,  at any time while any shares of Preferred  Stock
               are outstanding, shall issue shares of Common Stock or securities
               convertible into Common Stock at a conversion price, or rights or
               warrants  exercisable  for shares of Common  Stock at an exercise
               price,  per share  less than the  Conversion  Price at the record
               date  mentioned  below  (the   "Adjustment   Issue  Date"),   the
               Conversion Price shall be multiplied by a fraction,  of which the
               denominator  shall  be the  number  of  shares  of  Common  Stock
               (excluding  treasury  shares,  if any, but including  warrants or
               options  that  would be  included  for  purposes  of  determining
               earnings  per  share  in  accordance   with  generally   accepted
               accounting  principles)  outstanding  on the date of  issuance of
               such rights or warrants plus the number of  additional  shares of
               Common Stock offered for  subscription or purchase,  and of which
               the  numerator  shall be the  number of  shares  of Common  Stock
               (excluding  treasury  shares,  if any, but including  warrants or
               options  that  would be  included  for  purposes  of  determining
               earnings  per  share  in  accordance   with  generally   accepted
               accounting  principles)  outstanding  on the date of  issuance of
               such  rights or  warrants  plus the  number  of shares  which the
               aggregate offering price of the total number of shares so offered
               would purchase at such Conversion Price. Such adjustment shall be
               made  whenever  such  rights or warrants  are  issued,  and shall
               become  effective  immediately  after  the  record  date  for the
               determination of stockholders  entitled to receive such rights or
               warrants. However, upon the expiration of any right or warrant to
               purchase  Common  Stock  the  issuance  of which  resulted  in an
               adjustment in the Conversion Price

                                        6
<PAGE>
               designated pursuant to this Section (5)(d)(ii), if any such right
               or warrant  shall expire and shall not have been  exercised,  the
               Conversion  Price  shall  immediately  upon  such  expiration  be
               recomputed  and  effective  immediately  upon such  expiration be
               increased  to the price which it would have been (but  reflecting
               any other  adjustments in the  Conversion  Price made pursuant to
               the  provisions  of this  Section  5 after the  issuance  of such
               rights or warrants) had the  adjustment of the  Conversion  Price
               made upon the  issuance of such  rights or warrants  been made on
               the basis of offering  for  subscription  or  purchase  only that
               number  of shares of Common  Stock  actually  purchased  upon the
               exercise  of  such  rights  or   warrants   actually   exercised.
               Notwithstanding anything in this Section 5(d)(ii), there shall be
               no adjustment  pursuant to this Section 5(d)(ii) for issuances of
               Common Stock or securities  convertible into Common Stock (i) for
               any of the  transactions  with respect to which an  adjustment is
               provided for pursuant to any other section of this Certificate of
               Designation,  (ii)  upon  exercise  or  conversion  of any  other
               options,  warrants or securities  outstanding on the date hereof,
               (iii) upon the conversion of Preferred  Stock issued  pursuant to
               the  Investment   Agreement  or  (iv)  for  issuances  under  the
               Company's  stock  option plan duly  approved by the  Compensation
               Committee of the Board of Directors.

          iii. If the Company,  at any time while shares of Preferred  Stock are
               outstanding, shall distribute to all holders of Common Stock (and
               not to holders of Preferred  Stock) evidences of its indebtedness
               or assets or rights or warrants to subscribe  for or purchase any
               security (excluding those referred to in Section 5(d)(ii) above),
               then in each such case the  Conversion  Price at which each share
               of  Preferred  Stock shall  thereafter  be  convertible  shall be
               determined  by  multiplying   the  Conversion   Price  in  effect
               immediately  prior to the record date fixed for  determination of
               stockholders  entitled to receive such distribution by a fraction
               of which the denominator  shall be the Conversion  Price,  and of
               which the numerator shall be such Conversion Price on such record
               date less the then fair  market  value at such record date of the
               portion  of  such  assets  or   evidences  of   indebtedness   so
               distributed  applicable to one outstanding  share of Common Stock
               as determined by the Board of Directors in good faith;  provided,
               however that in the event of a distribution exceeding ten percent
               (10%) of the assets of the Company,  such fair market value shall
               be  determined  by a  nationally  recognized  or  major  regional
               investment  banking firm or firm of independent  certified public
               accountants  of recognized  standing  (which may be the firm that
               regularly  examines the financial  statements of the Company) (an
               "Appraiser")  selected in good faith by the holders of a majority
               in interest of the shares of  Preferred  Stock then  outstanding;
               and  provided,  further,  that the Company,  after receipt of the
               determination by such Appraiser shall have the right to select an
               additional  Appraiser,  in which case the fair market value shall
               be equal to the average

                                        7
<PAGE>
               of the determinations by each such Appraiser.  In either case the
               adjustments  shall be  described  in a statement  provided to the
               holders of Preferred  Stock of the portion of assets or evidences
               of  indebtedness  so  distributed  or  such  subscription  rights
               applicable to one share of Common Stock. Such adjustment shall be
               made  whenever  any such  distribution  is made and shall  become
               effective immediately after the record date mentioned above.

          iv.  All  calculations  under  this  Section  5  shall  be made to the
               nearest one-cent ($.01) or the nearest 1/100th of a share, as the
               case may be.

          v.   Whenever  the  Conversion  Price is adjusted  pursuant to Section
               5(d)(i),  (ii),  (iii)  or  (iv),  the  Company  shall,  or shall
               instruct the Transfer  Agent to,  promptly mail to the holders of
               Preferred Stock a notice setting forth the Conversion Price after
               such  adjustment and setting forth a brief statement of the facts
               requiring such adjustment.

          vi.  In  case  of  any  reclassification  of  the  Common  Stock,  any
               consolidation  or  merger  of the  Company  with or into  another
               person  pursuant to which the Company  will not be the  surviving
               entity,  the sale or transfer of all or substantially  all of the
               assets of the Company or any compulsory  share exchange  pursuant
               to which the Common  Stock is  converted  into other  securities,
               cash  or  property,  the  holders  of the  Preferred  Stock  then
               outstanding  shall  have the right  thereafter  to  convert  such
               shares  into the shares of stock and other  securities,  cash and
               property  receivable  upon or  deemed  to be held by  holders  of
               Common  Stock  following  such  reclassification,  consolidation,
               merger, sale, transfer or share exchange,  and the holders of the
               Preferred Stock shall be entitled upon such event to receive such
               amount of securities, cash or property as would be payable to the
               holders  of the shares of the Common  Stock of the  Company  into
               which such shares of  Preferred  Stock could have been  converted
               immediately  prior  to  such   reclassification,   consolidation,
               merger,  sale, transfer or share exchange.  The terms of any such
               consolidation,  merger,  sale,  transfer or share  exchange shall
               include  such  terms so as to  continue  to give to the holder of
               Preferred  Stock the right to  receive  the  securities,  cash or
               property set forth in this Section  5(d)(vi) upon any  conversion
               following such  consolidation,  merger,  sale,  transfer or share
               exchange.  This  provision  shall  similarly  apply to successive
               reclassifications,  consolidations,  mergers, sales, transfers or
               share exchanges.

                                        8

<PAGE>



          vii. If:

               (1)  the  Company   shall   declare  a  dividend  (or  any  other
                    distribution)  on its Common Stock (other than a subdivision
                    of  the  outstanding   shares  of  Common  Stock)  or  shall
                    authorize a repurchase or redemption or otherwise enter into
                    any   other   transaction    (including   a   stock   split,
                    recapitalization  or other  transaction) which would cause a
                    decrease in the number of its shares of Common  Stock issued
                    and  outstanding  (other than  transactions  that  similarly
                    decrease  the  number of shares of Common  Stock  into which
                    shares of Preferred Stock are convertible); or

               (2)  the  Company  shall  declare  a  special  nonrecurring  cash
                    dividend on its then outstanding Common Stock; or

               (3)  the Company  shall  authorize the granting to all holders of
                    the Common  Stock  rights or  warrants to  subscribe  for or
                    purchase any shares of capital  stock of any class or of any
                    rights; or

               (4)  the  approval of any  stockholders  of the Company  shall be
                    required  in  connection  with any  reclassification  of the
                    Common  Stock of the Company  (other than a  subdivision  or
                    combination of the outstanding  shares of Common Stock), any
                    consolidation or merger to which the Company is a party, any
                    sale or transfer of all or  substantially  all of the assets
                    of the Company, or any compulsory share exchange whereby the
                    Common Stock is  converted  into other  securities,  cash or
                    property; or

               (5)  the Company shall  authorize  the  voluntary or  involuntary
                    dissolution, liquidation or winding-up of the affairs of the
                    Company;

then the Company shall cause to be filed at each office or agency maintained for
the purpose of  conversion of Preferred  Stock,  and shall cause to be mailed to
the holders of Preferred Stock at their last respective  addresses as they shall
appear  upon the  Register,  at least 30 calendar  days prior to the  applicable
record or effective date hereinafter specified, a notice stating (x) the date on
which a record is to be taken for the  purpose of such  dividend,  distribution,
repurchase,  redemption,  rights or warrants, or if a record is not to be taken,
the date as of which the  holders of Common  Stock of record to be  entitled  to
such dividend, distribution,  repurchase,  redemption, rights or warrants are to
be determined,  or (y) the date on which such  reclassification,  consolidation,
merger, sale, transfer, share exchange,  dissolution,  liquidation or winding-up
is expected to become effective, and the date

                                        9
<PAGE>
as of which it is  expected  that  holders  of Common  Stock of record  shall be
entitled  to  exchange  their  shares of Common  Stock for  securities  or other
property deliverable upon such  reclassification,  consolidation,  merger, sale,
transfer,  share  exchange,  dissolution,  liquidation or winding-up;  provided,
however,  that the failure to mail such  notice or any defect  therein or in the
mailing  thereof shall not affect the validity of the corporate  action required
to be specified in such notice.

     e.   If at any time conditions shall arise by reason of action taken by the
          Company  which  in the  opinion  of the  Board  of  Directors  are not
          adequately  covered by the other  provisions  hereof  and which  might
          materially and adversely affect the rights of the holders of Preferred
          Stock  (different than or  distinguished  from the effect generally on
          rights of holders of any class of the Company's  capital  stock) or if
          at any time any such conditions are expected to arise by reason of any
          action  contemplated  by the Company,  the Company shall,  at least 30
          calendar  days  prior to the  effective  date of such  action,  mail a
          written  notice to each holder of Preferred  Stock briefly  describing
          the  action  contemplated  and the  material  adverse  effects of such
          action on the rights of such holders and an Appraiser  selected by the
          holders of majority in interest of the Preferred  Stock shall give its
          opinion  as to the  adjustment,  if any  (not  inconsistent  with  the
          standards  established  in this  Section 5), of the  Conversion  Price
          (including,  if necessary,  any adjustment as to the  securities  into
          which shares of Preferred Stock may thereafter be convertible) and any
          distribution  which  is or  would  be  required  to  preserve  without
          diluting  the  rights of the  holders  of shares of  Preferred  Stock;
          provided, however that the Company, after receipt of the determination
          by such  Appraiser,  shall  have the  right to  select  an  additional
          Appraiser,  in which case the adjustment shall be equal to the average
          of the adjustments  recommended by each such  Appraiser.  The Board of
          Directors  shall make the  adjustment  recommended  forthwith upon the
          receipt of such  opinion or  opinions or the taking of any such action
          contemplated,  as the case  may be;  provided,  however,  that no such
          adjustment of the Conversion  Price shall be made which in the opinion
          of the  Appraiser(s)  giving the aforesaid  opinion or opinions  would
          result  in an  increase  of the  Conversion  Price  to more  than  the
          Conversion Price then in effect.

     f.   The Company (i)  represents and warrants that as of the Issue Date (as
          defined in Section 7), it has duly  reserved  solely for issuance upon
          conversion  of  Preferred  Stock,  as  herein  provided,  out  of  its
          authorized and unissued  Common Stock free from  preemptive  rights or
          any other actual or contingent  purchase  rights of persons other than
          the holders of Preferred  Stock,  the number of shares of Common Stock
          as would be  issuable  upon  conversion  of all of the  shares  of the
          Preferred  Stock that are authorized for issuance  hereunder as if all
          such shares were issued on, and such  conversion  had occurred on, the
          Issue Date and (ii)  covenants  that it will at all times  reserve and
          keep available out of its authorized and unissued  Common Stock solely
          for the purpose of issuance  upon  conversion  of  Preferred  Stock as
          herein  provided,  free from preemptive  rights or any other actual or
          contingent  purchase  rights of  persons  other  than the  holders  of
          Preferred Stock, the number of shares of Common

                                       10
<PAGE>
          Stock as shall be issuable  (taking into account the reset  provisions
          of Section 2(a) and the adjustments  and  restrictions of Section 5(d)
          hereof) upon the conversion of the aggregate of all outstanding shares
          of Preferred  Stock that are  authorized for issuance  hereunder.  The
          Company  covenants  that all  shares of Common  Stock that shall be so
          issuable shall, upon issue, be duly and validly authorized, issued and
          fully paid and nonassessable and free of all preemptive rights,  liens
          and encumbrances.

     g.   Upon a conversion hereunder the Company shall not be required to issue
          stock certificates  representing  fractions of shares of Common Stock,
          but may if otherwise permitted,  make a cash payment in respect of any
          final  fraction  of a share  based  on the  Conversion  Price.  If the
          Company elects not to, or is unable to, make such a cash payment,  the
          holder of Preferred Stock shall be entitled to receive, in lieu of the
          final fraction of a share, one whole share of Common Stock.

     h.   The  issuance  of  certificates  for (i)  shares  of  Common  Stock on
          conversion of Preferred  Stock or (ii) shares of Preferred  Stock paid
          as dividends,  shall be made without charge to the holders thereof for
          any documentary  stamp or similar taxes that may be payable in respect
          of the  issue  or  delivery  of such  certificate,  provided  that the
          Company  shall not be  required  to pay any tax that may be payable in
          respect of any  transfer  involved in the issuance and delivery of any
          such  certificate  upon  conversion  in a name  other than that of the
          holder of such shares of Preferred  Stock so converted and the Company
          shall not be required to issue or deliver such certificates  unless or
          until the person or persons requesting the issuance thereof shall have
          paid to the Company  the amount of such tax or shall have  established
          to the satisfaction of the Company that such tax has been paid.

     i.   Shares  of  Preferred  Stock  converted  into  Common  Stock  shall be
          canceled and shall have the status of authorized  but unissued  shares
          of preferred stock.

     j.   Any and all  notices  or  other  communications  or  deliveries  to be
          provided by the holder hereunder,  including,  without limitation, any
          Conversion Notice,  shall be in writing and delivered  personally,  by
          facsimile,  sent by a nationally  recognized overnight courier service
          or sent by certified or registered mail, postage prepaid, addressed to
          the  attention  of the Chief  Operating  Officer of the Company at the
          facsimile  telephone  number  or  address  of the  principal  place of
          business of the Company and if applicable to the Transfer  Agent.  Any
          and all notices or other  communications  or deliveries to be provided
          by the Company hereunder shall be in writing and delivered personally,
          by  facsimile,  sent  by a  nationally  recognized  overnight  courier
          service or sent by  certified or  registered  mail,  postage  prepaid,
          addressed to the holder at the facsimile  telephone  number or address
          of the holder  appearing  on the books of the  Company,  or if no such
          facsimile  telephone number or address appears, at the principal place
          of  business  of the  holder.  Any  notice or other  communication  or
          deliveries hereunder shall be deemed given and effective on

                                       11
<PAGE>
          the  earliest  of (i)  the  date of  transmission,  if  delivered  via
          facsimile  at  the  facsimile   telephone   number  specified  in  the
          Investment  Agreement  prior to 4:30 p.m.  (Eastern Time) on a Trading
          Day, (ii) the Trading Day after the date of transmission, if delivered
          via  facsimile  at the  facsimile  telephone  number  specified in the
          Investment  Agreement later than 4:30 p.m.  (Eastern Time) on any date
          and earlier  than 11:59 p.m.  (Eastern  Time) on such date,  (iii) the
          Trading  Day  following  the date of  mailing,  if sent by  nationally
          recognized  overnight courier service,  or (iv) upon actual receipt by
          the party to whom such notice is required to be given.

     Section 6. Redemption.

     (a) The Company  shall have the right,  subject to each  Holder's  right to
convert all or any portion of its shares of Preferred  Stock in accordance  with
Section 5 hereof on or prior to the Redemption Date, to redeem any or all of the
shares of Preferred Stock on any Quarterly  Dividend  Payment Date (for purposes
of this Section 6 such date shall be the "Redemption  Date"),  provided  written
demand  as set forth  below is given.  The  redemption  price for each  share of
Preferred Stock to be redeemed shall be paid by the Company in cash in an amount
equal to the stated value of such share, plus an amount sufficient such that the
holder thereof  receives an annual rate of return equal to  twenty-five  percent
(25%),  for the period  from the  original  Issue  Date of such share  until the
Redemption Date, on a compounded basis (the "Redemption Price").

     (b) Thirty  (30) days  prior to the  Redemption  Date,  the  Company  shall
provide  each  holder of  Preferred  Stock  with a written  demand  ("Redemption
Notice")  (addressed  to the  holder at its  address  as it appears on the stock
transfer  books of the Company) to redeem shares of Preferred  Stock as provided
above, which notice shall specify the estimated  Redemption Price and the number
of shares to be redeemed.  All  Redemption  Notices  hereunder  shall be sent by
certified mail,  returned  receipt  requested,  and shall be deemed to have been
provided when received.

     (c) On or prior to the  Redemption  Date,  each holder of  Preferred  Stock
shall surrender his or its certificate or certificates  representing  the shares
of Preferred Stock to be redeemed,  in the manner and at the place designated in
the  Redemption  Notice  and if the Holder  elects to convert  any or all of the
shares of  Preferred  Stock,  a Holder  Conversion  Notice in  conformance  with
Section 5 hereof.  If less than all shares  represented  by such  certificate or
certificates  are redeemed,  the Company shall issue a new  certificate  for the
unredeemed  shares.  From and after the Redemption Date, unless there shall be a
default in payment  of the  Redemption  Price,  all rights of each  holder  with
respect to shares of Preferred Stock redeemed on the Redemption Date shall cease
(except the right to receive the  Redemption  Price and  interest at the rate of
13% in the event payment is not made within 20 days after the Redemption  Date),
and  such  shares  shall  not  be  deemed  to be  outstanding  for  any  purpose
whatsoever.

     Section 7. Definitions.  For the purposes hereof, the following terms shall
have the following meanings:


                                       12
<PAGE>
     "Business Day" means any day of the year on which  commercial banks are not
required or authorized to be closed in New York City.

     "Common  Stock" means shares now or  hereafter  authorized  of the class of
Common  Stock,  $.001 par value,  of the Company,  stock of any other class into
which such shares may hereafter have been  reclassified or changed and any other
equity securities of the Company hereafter designated as Common Stock.

     "Conversion  Amount"  means,  with respect to any share of Preferred  Stock
surrendered  for  conversion  hereunder,  the  Stated  Value  of such  share  of
Preferred Stock plus accrued but unpaid dividends  thereon through and including
the applicable Conversion Date.

     "Conversion Price" means Three Dollars and Fifty Cents ($3.50) per share of
Common Stock,  subject to reset or adjustment according to the provisions of the
Investment Agreement and this Certificate of Designation.

     "Event of Default,"  wherever  used herein,  means any one of the following
events  (whatever the reason and whether it shall be voluntary or involuntary or
effected by operation of law or pursuant to any judgment, decree or order of any
court, or any order,  rule or regulation of any  administrative  or governmental
body):

     a. any default by the Company to pay when due and payable  dividends on any
shares of Preferred Stock, either on a Dividend Payment Date or Conversion Date,
or any other amounts  hereunder,  by acceleration or otherwise,  or, within five
(5) Business Days  following the delivery of notice to the Company,  any fees or
any other amounts payable (and not otherwise  referred to in this clause (a)) by
the Company under the Investment Agreement;

     b. the Company shall fail to timely observe or perform any other  covenant,
agreement  or warranty  contained  in, or  otherwise  commit any breach of, this
Certificate  of  Designation  or the  Investment  Agreement  and such failure or
breach shall not have been remedied within five (5) Business Days after the date
on which such failure or breach shall have occurred or such other cure period as
may  specifically be provided herein or in such other agreements with respect to
any particular covenant, agreement or warranty;

     c. the Company or any of its  subsidiaries  shall commence a voluntary case
under the United  States  Bankruptcy  Code as now or  hereafter in effect or any
successor  thereto (the "Bankruptcy  Code"); or an involuntary case is commenced
against  the  Company  under  the  Bankruptcy  Code  and  the  petition  is  not
controverted  within  30  days,  or is  not  dismissed  within  60  days,  after
commencement  of such  involuntary  case;  or a  "custodian"  (as defined in the
Bankruptcy  Code) is appointed  for, or takes charge of, all or any  substantial
part  of the  property  of  the  Company  or the  Company  commences  any  other
proceeding under any reorganization,  arrangement, adjustment of debt, relief of
debtors,   dissolution,   insolvency  or  liquidation  or  similar  law  of  any
jurisdiction whether now or hereafter in effect relating to the Company or there
is commenced

                                       13
<PAGE>
against the Company any such proceeding  which remains  undismissed for a period
of 60 days; or the Company is  adjudicated  insolvent or bankrupt;  or any other
order of relief or other order approving any such case or proceeding is entered;
or the Company  suffers any  appointment  of any custodian or the like for it or
any substantial  part of its property which  continues  undischarged or unstayed
for a period  of 60 days;  or the  Company  makes a general  assignment  for the
benefit of creditors;  or the Company shall call a meeting of its creditors with
a view to arranging a composition  or  adjustment  of its debts;  or the Company
shall by any act or failure to act  indicate  its  consent  to,  approval  of or
acquiescence in any of the foregoing;  or any corporate or other action is taken
by the Company for the purpose of effecting any of the foregoing;

     d. the Company shall fail to pay any amount of principal or interest on any
mortgage,  credit  agreement or other  facility,  indenture or other  instrument
under which there may be issued,  or by which there may be secured or evidenced,
any  indebtedness of the Company in an amount  exceeding fifty thousand  dollars
($50,000),  or any amount  owed to the  Pioneer  Partnership,  its  partners  or
affiliates (collectively,  "Indebtedness"), whether such Indebtedness now exists
or  shall  hereafter  be  created,  when and as the same  shall  become  due and
payable,  or the Company shall fail to observe or perform any term,  covenant or
agreement  contained in any agreement or instrument  evidencing or governing any
of such  Indebtedness  if the cure period for such term,  covenant or  agreement
contained in such  agreement or instrument  has run and the holder or holders of
such  Indebtedness  or a trustee on their  behalf  shall have the right to cause
such Indebtedness to become due prior to its stated maturity;

     e. the Common Stock shall not be  registered  under Section 12, 13 or 15 of
the Securities  Exchange Act of 1934, as amended,  within one hundred and eighty
(180)  days  after the  Closing  Date (or if  earlier,  on the date on which the
registration  statement relating to the shares of Common Stock into which shares
of Preferred Stock are convertible, as contemplated by the Investment Agreement,
is declared effective by the Commission);

     f. the  trading  in the  Common  Stock  shall  have been  suspended  by the
Commission,  the NASD OTC Bulletin  Board or, once the Common Stock is listed on
the Nasdaq National Market or the Nasdaq SmallCap Market, by Nasdaq or any other
federal or state regulatory  authority having jurisdiction over the Common Stock
(except  for any  suspension  of trading of  limited  duration  solely to permit
dissemination of material  information  regarding the Company and except, if, at
the time there is any suspension on the Nasdaq Market,  the Common Stock is then
listed and  approved  for  trading on either  the New York Stock  Exchange,  the
American Stock  Exchange,  the Nasdaq  SmallCap  Market,  or the Nasdaq National
Market within two (2) Trading Days thereof);

     g. once  listed on any Nasdaq  market,  the  Company  shall have its Common
Stock delisted from the Nasdaq Market for at least ten (10) consecutive  Trading
Days and is unable to obtain a listing on either  the New York  Stock  Exchange,
the American Stock  Exchange,  the Nasdaq SmallCap Market or the Nasdaq National
Market within such ten (10) Trading Days; or

                                       14

<PAGE>
     h. the entry of any  judgments  against the Company  aggregating  more than
$100,000, which unpaid or unsatisfied.

     "Junior  Securities" means the Common Stock and all other classes of equity
securities of the Company,  other than the Series A Senior Convertible Preferred
Stock.

     "Issue Date" shall mean, with respect to any share of Preferred  Stock, the
date of the issuance of such share of Preferred  Stock  regardless of the number
of transfers of such share of Preferred  Stock and  regardless  of the number of
certificates which may be issued to evidence such share of Preferred Stock.

     "Person"  means  an  individual  or  a  corporation,   partnership,  trust,
incorporated or  unincorporated  association,  joint venture,  limited liability
company, joint stock company,  government (or an agency or political subdivision
thereof) or other entity of any kind.

     "Trading  Day" means (a) a day on which the  Common  Stock is traded on the
NASD OTC Bulletin  Board,  the Nasdaq  National  Market or Nasdaq SmallCap Stock
Market or principal national  securities  exchange or market on which the Common
Stock has been  listed or quoted,  or (b) if the  Common  Stock is not listed or
quoted on the Nasdaq  National Market or Nasdaq SmallCap Market or any principal
national  securities  exchange  or market,  a day on which the  Common  Stock is
traded in the  over-the-counter  market,  as reported by  Bloomberg,  L.P.,  the
National  Quotation  Bureau  Incorporated or any similar  organization or agency
succeeding its functions or reporting prices.

                                       15



<PAGE>

                                                                     EXHIBIT 3.3
             FILED
     IN THE OFFICE OF THE
   SECRETARY OF STATE OF THE
        STATE OF NEVADA
          JUL 14 1999
         No. C10914-99
        /s/ Dean Heller
DEAN HELLER, SECRETARY OF STATE

                               ARTICLES OF MERGER

                                       OF

                         ADVANCED MEDICAL SCIENCES, INC.

                                       AND

                          AMERICA'S SHOPPING MALL, INC.


To the Secretary of State
State of Nevada


     Pursuant to the  provisions of Chapter 92A,  Nevada Revised  Statutes,  the
foreign  corporation and the domestic  corporation  herein named do hereby adopt
the following Articles of Merger.

     1. Annexed  hereto and made a part hereof is the Amended and Restated  Plan
of Merger  dated as of June 24, 1999 (the "Plan") for merging  Advanced  Medical
Sciences,  Inc.,  a  business  corporation  organized  under  the  laws  of  the
Commonwealth  of  Virginia,  with and into  America's  Shopping  Mall,  Inc.,  a
business  corporation  organized  under  the laws of the  State of  Nevada.  The
Amended and  Restated  Plan of Merger has been adopted by the Board of Directors
of Advanced  Medical  Sciences,  Inc. and by the Board of Directors of America's
Shopping Mall, Inc. and supercedes the Plan and Articles of Merger dated May 10,
1999 in its entirety.

     2. The merger of Advanced  Medical  Sciences,  Inc. with and into America's
Shopping Mall,  Inc. is permitted by the laws of the  Commonwealth  of Virginia,
the  jurisdiction of organization of Advanced  Medical  Sciences,  Inc., and has
been authorized in compliance with such laws, pursuant to which Advanced Medical
Sciences, Inc. is governed.

     3. The Plan was submitted to the stockholders of Advanced Medical Sciences,
Inc.  in  accordance  with and  pursuant  to the  provisions  of the laws of the
Commonwealth  of  Virginia.  The  Board  of  Directors  did  not  condition  the
submission on any basis.

     4. The authorized capital stock of Advanced Medical Sciences, Inc. consists
of  105,000,000  shares of common  stock,  par value  $.005 per share,  of which
41,427,200  shares are  outstanding.  Each holder of common stock is entitled to
cast one vote for each share held for or against the Plan.

<PAGE>



     The total  number of votes cast for the Plan by the holders of common stock
is 28,550,000, and the total number of shares cast against the Plan is 0.

     The number of votes cast for the Plan by the holders of common stock was in
excess of two-thirds of the number of shares  entitled to vote and therefore was
sufficient for approval by that voting group.

     5. The Plan was approved by the unanimous written consent of the holders of
the  outstanding  shares of common  stock  and the  Series A Senior  Convertible
Preferred  Stock of America's  Shopping  Mall,  Inc. and adopted by its Board of
Directors pursuant to the provisions of Chapter 92A, Nevada Revised Statutes.

     6. When the merger herein provided for becomes  effective,  the Articles of
Incorporation  of America's  Shopping  Mall,  Inc.  are amended  pursuant to the
annexed Plan as follows:

          (A)  Each  of   Article  IV   (relating   to   preemptive   rights  of
     shareholders),  Article VII (relating to indemnification)  and Article VIII
     (relating to transactions between the corporation and its directors) of the
     Articles of  Incorporation  shall be deleted in its entirety,  it being the
     intention of the parties that the matters  covered by the deleted  articles
     shall,  at and after the  Effective  Time,  be governed  by the  applicable
     provisions of the Nevada Revised Statutes;

          (B)  Articles  V, VI, IX, X and XI of the  Articles  of  Incorporation
     shall be renumbered Articles IV, V, VI, VII and VIII, respectively; and

          (C) Article IV of the Articles of Incorporation  (formerly  Article V)
     shall be deleted in its entirety and the  following new Article IV shall be
     substituted in its place:

                                     "ARTICLE IV

               The purposes for which the corporation is organized are:

               To  engage  in a  specialty  advertising  business  and a  retail
          catalogue  business;  and in  connection  therewith  to  purchase  and
          otherwise acquire,  hold for sale, advertise for sale by catalogues or
          other  means,  and  sell  and  otherwise  dispose  of by means of mail
          orders,  telephone  orders,  or  otherwise,  goods of  every  type and
          description,  and in  general  to do all lawful  things  necessary  or
          convenient for the conduct of such a business; and

                                     - 2 -
<PAGE>

               To engage in any lawful act or activity  for which a  corporation
          may be organized pursuant to the General  Corporation Law of the State
          of Nevada,  except that the  corporation is not organized to engage in
          any act or activity requiring the consent or approval of any official,
          department, board, agency or other body of the State of Nevada without
          such consent or approval first being obtained."

Said  Articles of  Incorporation  as amended by the Plan shall  continue in full
force and effect until further  amended and changed in the manner  prescribed by
the provisions of the Nevada Revised Statutes.

     7. The Merger  shall  become  effective  in the State of Nevada at the time
that both (i) a Certificate of Merger of Advanced  Medical  Sciences,  Inc. into
America's  Shopping Mall,  Inc. shall have been issued by the State  Corporation
Commission  of the  Commonwealth  of  Virginia,  and (ii)  Articles of Merger of
Advanced Medical  Sciences,  Inc. into America's  Shopping Mall, Inc. shall have
been filed with the Secretary of State of the State of Nevada.

                            [Signature Pages Follow]



                                     - 3 -
<PAGE>

Signed on July 12, 1999

                                       ADVANCED MEDICAL SCIENCES, INC.


                                       By: /s/ Irwin Schneidmill
                                          ----------------------------
                                          Irwin Schneidmill
                                          President


                                       By: /s/ Robert Trause
                                          ----------------------------
                                          Robert Trause
                                          Secretary




                                       AMERICA'S SHOPPING MALL, INC.


                                       By: /s/ Irwin Schneidmill
                                          ---------------------------
                                          Irwin Schneidmill
                                          President


                                       By: /s/ Robert Trause
                                          ---------------------------
                                          Robert Trause
                                          Secretary


                                     - 4 -
<PAGE>

STATE OF NEW YORK  )
                   )SS.:
COUNTY OF ROCKLAND )


On July 13, 1999,  personally appeared before me, a Notary Public in and for the
State and County  aforesaid,  Irwin  Schneidmill,  to me known, who, being by me
duly  sworn,  did  depose  and say  that he is  President  of  Advanced  Medical
Sciences,  Inc.,  one of the  corporations  described in and which  executed the
foregoing  instrument  and in the  said  capacity,  by  order  of the  Board  of
Directors  of  said   corporation,   acknowledged  that  he  executed  the  said
instrument.


 /s/ William J. Corbett
- -------------------------------
Notary Public

      WILLIAM J. CORBETT
Notary Public, State of New York
          No. 4938089
   Qualified in Orange County
Commission Expires July 25, 2000



STATE OF NEW YORK  )
                   )SS.:
COUNTY OF ROCKLAND )


On July 13, 1999,  personally appeared before me, a Notary Public in and for the
State and County  aforesaid,  Irwin  Schneidmill,  to me known, who, being by me
duly sworn, did depose and say that he is President of America's  Shopping Mall,
Inc.,  one of the  corporations  described in and which  executed the  foregoing
instrument and in the said capacity,  by order of the Board of Directors of said
corporation, acknowledged that he executed the said instrument.



 /s/ William J. Corbett
- -------------------------------
Notary Public

      WILLIAM J. CORBETT
Notary Public, State of New York
          No. 4938089
   Qualified in Orange County
Commission Expires July 25, 2000

                                     - 5 -
<PAGE>


                       AMENDED AND RESTATED PLAN OF MERGER


     THIS AMENDED AND RESTATED PLAN OF MERGER,  dated as of June 24, 1999, is by
and between ADVANCED MEDICAL SCIENCES,  INC., a corporation  organized under the
laws of the  Commonwealth  of  Virginia  ("AMS")  with  its  principal  place of
business at 382 Route 59, #310,  Monsey,  New York 10952, and AMERICA'S SHOPPING
MALL,  INC., a corporation  organized under the laws of the State of Nevada (the
"Company") with its principal  place of business at 382 Route 59, #310,  Monsey,
New York 10952.

                                    RECITALS:

     On May 10,  1999,  the  Boards of  Directors  of AMS and the  Company  each
determined that it is in the best interests of their respective shareholders for
AMS to merge with and into the Company and adopted a Plan and Articles of Merger
(the "Original  Plan") providing for the merger of AMS with and into the Company
upon the terms and subject to the conditions set forth therein.

     On June 24, 1999,  the Board of  Directors  of AMS and the Company  adopted
this  Amended  and  Restated  Plan of Merger to amend in  certain  respects  and
restate in its entirety the Original Plan.

     In  consideration  of the  premises  and the  mutual  agreements  set forth
herein, AMS and the Company agree as follows:

     1. Merger.  At the Effective Time (as defined  below),  AMS shall be merged
with and into the Company in accordance with the provisions of Article 12 of the
Virginia Stock  Corporation  Act and Chapter 92A of the Nevada Revised  Statutes
(the  "Merger").  The  separate  corporate  existence  of AMS shall cease at the
Effective  Time,  and the  Company,  as the  surviving  entity  (the  "Surviving
Corporation"),  shall  continue its  corporate  existence  under the laws of the
State of Nevada  under its present  name.  The Merger  shall have the effect set
forth in ss. 92A.250 of the Nevada Revised Statutes. The terms and conditions of
the Merger and the mode of carrying  the same into effect  shall be as set forth
in this Plan.

     2. Effective Time. The Merger shall become  effective at the time that both
(i) a  Certificate  of Merger of AMS into the Company  shall have been issued by
the State  Corporation  Commission  of the  Commonwealth  of Virginia,  and (ii)
Articles  of Merger of AMS into the  Company  shall  have  been  filed  with the
Secretary of State of the State of Nevada (the "Effective Time").

     3. Articles of Incorporation.  The Articles of Incorporation of the Company
as in effect at the Effective Time shall be the Articles of Incorporation of the
Surviving Corporation, except that:

<PAGE>

          (A)  Each  of   Article  IV   (relating   to   preemptive   rights  of
     shareholders),  Article VII (relating to indemnification)  and Article VIII
     (relating to transactions between the corporation and its directors) of the
     Articles of  Incorporation  shall be deleted in its entirety,  it being the
     intention of the parties that the matters  covered by the deleted  articles
     shall,  at and after the  Effective  Time,  be governed  by the  applicable
     provisions of the Nevada Revised Statutes;

          (B)  Articles  V, VI, IX, X and XI of the  Articles  of  Incorporation
     shall be renumbered Articles IV, V, VI, VII and VIII, respectively; and

          (C) Article IV of the Articles of Incorporation  (formerly  Article V)
     shall be deleted in its entirety and the  following new Article IV shall be
     substituted in its place:

                                   "ARTICLE IV

               The purposes for which the corporation is organized are:

               To  engage  in a  specialty  advertising  business  and a  retail
          catalogue  business;  and in  connection  therewith  to  purchase  and
          otherwise acquire,  hold for sale, advertise for sale by catalogues or
          other  means,  and  sell  and  otherwise  dispose  of by means of mail
          orders,  telephone  orders,  or  otherwise,  goods of  every  type and
          description,  and in  general  to do all lawful  things  necessary  or
          convenient for the conduct of such a business; and

               To engage in any lawful act or activity  for which a  corporation
          may be organized pursuant to the General  Corporation Law of the State
          of Nevada,  except that the  corporation is not organized to engage in
          any act or activity requiring the consent or approval of any official,
          department, board, agency or other body of the State of Nevada without
          such consent or approval first being obtained."

Said Articles of  Incorporation  as amended by this Plan shall  continue in full
force and effect until further  amended and changed in the manner  prescribed by
the provisions of the Nevada Revised Statutes.

     4. By-Laws.  The by-laws of the Company as in effect at the Effective  Time
shall be the  by-laws of the  Surviving  Corporation  and will  continue in full
force and effect until changed,  altered,  or amended as therein provided and in
the manner prescribed by the provisions of the Nevada Revised Statutes.


                                       2
<PAGE>

     5. Directors.  The directors of the Company at the Effective Time shall, at
and after the Effective Time, be the directors of the Surviving  Corporation and
shall  hold their  offices  until  their  successors  have been duly  elected or
appointed and qualified, or until their earlier death, resignation or removal in
accordance  with the  Surviving  Corporation's  Articles  of  Incorporation  and
by-laws and the applicable provisions of the Nevada Revised Statutes.

     6. Officers.  The officers of the Company at the Effective  Time shall,  at
and after the Effective  Time, be the officers of the Surviving  Corporation and
shall  hold their  offices  until  their  successors  have been duly  elected or
appointed and qualified, or until their earlier death, resignation or removal in
accordance  with the  Surviving  Corporation's  Articles  of  Incorporation  and
by-laws and the applicable provisions of the Nevada Revised Statutes.

     7. Conversion of Shares in the Merger.

     (a) At the  Effective  Time of the  Merger,  by  virtue of the  Merger  and
without any action on the part of AMS, the Company or any shareholder thereof:

          (i) Subject to Paragraph 7(b) below, each share of common stock, $.005
     par value, of AMS issued and outstanding immediately prior to the Effective
     Time  shall be  converted  into  one-thirtieth  (1/30) of a share of common
     stock, $.001 par value, of the Surviving Corporation (the "Common Stock");

          (ii) Each  share of common  stock,  $.001 par  value,  of the  Company
     issued and outstanding immediately prior to the Effective Time shall be and
     remain one (1) share of Common Stock; and

          (iii) Each share of Series A Senior Convertible Preferred Stock, $.001
     par value, of the Company issued and outstanding  immediately  prior to the
     Effective  Time  shall  be and  remain  one (1)  share  of  Series A Senior
     Convertible Preferred Stock, $.001 par value, of the Surviving Corporation.

     (b) No  fractional  shares of Common  Stock shall be created or issued as a
result of the Merger.  If any holder of common stock of AMS would be entitled to
receive a fraction of a share of Common Stock as a result of the  conversion  of
his shares  pursuant to Paragraph  7(a)(i),  the  aggregate  number of shares of
common stock of AMS  represented by all  certificates  registered in the name of
such  holder  shall  instead be  converted  by  dividing  such  number by 30 and
rounding the quotient up to the next larger whole number.

     (c) All shares of common stock of AMS shall, upon conversion into shares of
Common Stock,  cease to be outstanding and shall  automatically be cancelled and
retired,  and each holder of a certificate  previously  evidencing shares of AMS
common  stock shall  thereafter  cease to have any rights  with  respect to such
shares, except


                                       3
<PAGE>

the right to receive for each of his shares,  upon surrender of his  certificate
to the Surviving Corporation,  a certificate  representing that number of shares
of Common  Stock into which his shares of AMS were  converted  pursuant  to this
Paragraph 7.

     (d) Each share of common stock of the Company held by AMS immediately prior
to the Effective Time shall be cancelled and extinguished without conversion and
shall cease to exist.

     8. Conditions to  Effectiveness.  This Plan and the Merger shall not become
effective  until this Plan and the Merger  contemplated  hereby  shall have been
duly approved:

          (i)  by  the  affirmative   vote  of  holders  of  two-thirds  of  the
     outstanding shares of common stock of AMS at a meeting duly called and held
     for such purpose in accordance  with the Articles of  Incorporation  of AMS
     and applicable provisions of the Virginia Stock Corporation Act; and

          (ii)  by  the  affirmative  vote  of  holders  of a  majority  of  the
     outstanding  shares of common stock of the Company,  voting separately as a
     class,  and by the  holders of a majority  of the shares of Series A Senior
     Convertible  Preferred Stock of the Company,  voting separately as a class,
     or by the unanimous written consent of such holders, in accordance with the
     Articles of Incorporation  of the Company and applicable  provisions of the
     Nevada Revised Statutes.

     9. Articles of Merger.  Subject to approval of this Plan in accordance with
Paragraph  8,  AMS and the  Company  shall  promptly  prepare,  or  cause  to be
prepared,  and execute  Articles of Merger in the  prescribed  forms,  and shall
promptly file the same with the State Corporation Commission of the Commonwealth
of Virginia and the  Secretary of State of the State of Nevada,  and shall do or
cause to be done all other acts and things necessary to effectuate the Merger.

     10.  Authority  of  Officers.  The proper  officers of AMS and the Company,
respectively,  are hereby authorized,  empowered, and directed to do any and all
acts and things, and to make, execute,  deliver, file, and/or record any and all
instruments,  papers, and documents which shall be or become necessary,  proper,
or convenient to carry out or put into effect any of the provisions of this Plan
or the Merger herein provided for.


                                       4
<PAGE>

     IN WITNESS WHEREOF,  this Amended and Restated Plan of Merger has been duly
executed and delivered by the duly authorized  officers of the parties hereto as
of the date first above written.


                                             ADVANCED MEDICAL SCIENCES, INC.


                                             By: /s/ Irwin Schneidmill
                                                 ---------------------------
                                                 Irwin Schneidmill
                                                 President




                                             AMERICA'S SHOPPING MALL, INC.


                                             By: /s/ Irwin Schneidmill
                                                 -------------------------
                                                 Irwin Schneidmill
                                                 President



                                       5



<PAGE>

                                                                     EXHIBIT 3.4

                            ARTICLES OF INCORPORATION

                                       OF

                          AMERICA'S SHOPPING MALL, INC.

                          (COMPOSITE COPY, AS AMENDED)
                                      -----

     The  undersigned  incorporator,  for the  purpose of forming a  corporation
under the General Corporation Law of the State of Nevada (Title 7, Chapter 78 of
Nevada Revised  Statutes (the "Act"),  and the acts  amendatory  thereof),  does
hereby adopt the following Articles of Incorporation:

                                    ARTICLE I

     The name of the corporation (which is hereinafter called the "Corporation")
is AMERICA'S SHOPPING MALL, INC.

                                   ARTICLE II

         The name of the corporation's  resident agent in the State of Nevada is
  Laughlin  Associates,  and the street address of the said resident agent where
  process may be served is 2533 North Carson Street, Carson City, Nevada 89706.

                                   ARTICLE III

     The number of shares  which the  corporation  shall have the  authority  to
issue is 20,020,000 of which  20,000,000  shall be designed Common Stock,  $.001
par value per share,  and 20,000  shares shall be  designated as Series A Senior
Convertible  Preferred  Stock,  $.001 par value per share.  All shares are to be
fully paid and non-assessable.  The Series A Senior Convertible  Preferred Stock
shall  have  such  rights  and  preferences  set  forth  in the  Certificate  of
Designation  of  Series A  Senior  Convertible  Preferred  Stock.  The  Board of
Directors  shall file with the Nevada  Secretary of State such a Certificate  of
Designation.

                                   ARTICLE IV

     The purposes for which the corporation is organized are:

     To  engage  in a  specialty  advertising  business  and a retail  catalogue
business;  and in connection  therewith to purchase and otherwise acquire,  hold
for  sale,  advertise  for  sale by  catalogues  or  other  means,  and sell and
otherwise  dispose of by means of mail orders,  telephone  orders, or otherwise,
goods of every type and  description,  and in  general  to do all lawful  things
necessary or convenient for the conduct of such a business; and

     To engage in any  lawful act or  activity  for which a  corporation  may be
organized pursuant to the General Corporation Law of the State of Nevada, except
that the corporation is not organized to engage in any act or activity requiring
the consent or approval of any official, department, board, agency or other body
of the State of Nevada  without such consent or approval  first being  obtained.

<PAGE>

                                   ARTICLE V

     The governing  board of the  Corporation  shall consist of directors of the
Corporation. The number of directors constituting the initial Board Directors of
the  Corporation  is five (5). The board of directors by majority  vote may from
time to time by resolution change the number of directors of the Corporation.

     The directors are hereby given the authority to do any act on behalf of the
corporation  by law and in each  instance  where  this  Act  provides  that  the
directors  may act in certain  instances  where the  Articles  of  Incorporation
authorize such action by the directors, the directors are hereby given authority
to act in such instances without  specifically  numerating such potential action
or instance  herein.  The  directors  are  specifically  given the  authority to
mortgage  or pledge  any or all  assets of the  business  without  stockholders'
approval.

     The names and addresses  including  street and number of persons who are to
serve as directors  until the next annual meeting of the  shareholders  or until
their successors are elected and shall qualify are:

     NAME                                   ADDRESS

     Dennis McNany                          11 Benedict Drive
                                            Hopatcong, New Jersey 07849

     Robert Trause                          429 Hackensack Street
                                            Carlstadt, New Jersey 07072

     Irwin Schneidmill                      382 Route 59, Section 3 10
                                            Monsey, New York 10952

     Chase Caro                             60 East 42nd Street, Suite 2001
                                            New York, New York 10165

     Richard Truzzolino                     84 Tanglewood Drive
                                            East Hanover, New Jersey 07936

                                   ARTICLE VI

     The personal liability of all of the directors of the corporation is hereby
eliminated  to the fullest  extent  allowed as  provided  by the Nevada  General
Corporation Law, as the same may be supplemented and amended.

                                   ARTICLE VII

     The name and address of the incorporator of the Corporation is as follows:

     NAME                                   ADDRESS

     Galina Stiler                          60 East 42nd Street
                                            New York, New York 10165

                                       2
<PAGE>

                                  ARTICLE VIII

     The period of duration of the corporation shall be perpetual.


                                       3



<PAGE>

                                                                     EXHIBIT 3.5

                                     BYLAWS

                                       OF

                          AMERICA'S SHOPPING MALL, INC.

- --------------------------------------------------------------------------------


                                    ARTICLE I

                                  STOCKHOLDERS

     Section 1.01 Annual Meeting.  An annual meeting of the  stockholders of the
corporation  shall be held on the  date  and at the  time and  place as shall be
designated  from time to time by the Board of Directors and stated in the notice
of the  meeting,  for the purpose of electing  directors of the  corporation  to
serve during the ensuing year and for the  transaction of such other business as
may properly  come before the meeting.  If the election of the  directors is not
held on the day designated herein for any annual meeting of the stockholders, or
at any adjournment thereof, the president shall cause the election to be held at
a special meeting of the stockholders as soon thereafter as is convenient.

     Section 1.02 Special Meetings.

     (a) Special meetings of the stockholders may be called by the chairman, the
president or the Board of  Directors  and shall be called by the  chairman,  the
president or the Board of Directors at the written request of the holders of not
less  than 10% of the  voting  power of any  class  of the  corporation's  stock
entitled to vote.

     (b) No  business  shall be acted  upon at a special  meeting  except as set
forth in the notice  calling the meeting,  unless one of the  conditions for the
holding  of a  meeting  without  notice  set  forth  in  Section  1.05  shall be
satisfied, in which case any business may be transacted and the meeting shall be
valid for all purposes.

     (c) In the event of a default under,  or a breach of which (in the judgment
of the Pioneer Partnership)  adversely affects the Pioneer  Partnership,  or the
Investment Agreement, or the Certificate of Designation of Preferred Stock under
which the Pioneer Partnership or its assigns are a holder of Preferred Stock, or
under the  Debenture the  Principal  Shareholders  agree to call and the Company
agrees to pay the expenses associated with a special meeting of the Shareholders
at the sole expense of the Company,  and the principal  Shareholders  each agree
that they shall vote in favor of that number of and those  nominees to the Board
of Directors designated by the Pioneer Partnership such that the nominees of the
Pioneer Partnership, taken in the aggregate,

<PAGE>

shall  constitute a majority of the  directors  of the  Company,  after any such
defaults, for so long as the Pioneer Partnership, its partners or affiliates own
Preferred  Stock,  Warrants or Common Stock  obtained  through the conversion of
Preferred  Stock or the  exercise  of  Warrants  or  there  remains  any  amount
outstanding under the Debenture. The Principal Shareholders hereby agree to take
no action to contravene,  limit or otherwise  terminate the Pioneer  Partnership
board of election mechanism.  The Principal  Shareholders agree to vote in favor
of  such  Pioneer  Partnership  nominees  for so long  as the  Partnership,  its
partners or affiliates  own Preferred  Stock,  Warrants or Common Stock obtained
through the  conversion of Preferred  Stock or the exercise of Warrants or there
remains any amount outstanding under the Debenture.

     Section  1.03 Place of  Meetings.  Any meeting of the  stockholders  of the
corporation  may be held at its  registered  office in the State of Nevada or at
such other place in or out of the United  States as the Board of  Directors  may
designate.  A waiver  of  notice  signed by  stockholders  entitled  to vote may
designate any place for the holding of such meeting.

     Section 1.04 Notice of Meetings.

     (a) The president, a vice president,  the secretary, an assistant secretary
or any other  individual  designated  by the Board of  Directors  shall sign and
deliver  written notice of any meeting at least ten (10) days, but not more than
sixty (60) days,  before the date of such  meeting.  The notice  shall state the
place,  date and time of the meeting  and the purpose or purposes  for which the
meeting is called.

     (b) In the case of an annual meeting,  any proper business may be presented
for action, except that action on any of the following items shall be taken only
if the general nature of the proposal is stated in the notice:

          (1) Action with  respect to any  contract or  transaction  between the
     corporation  and one or more of its  directors  or  officers or between the
     corporation and any  corporation,  firm or association in which one or more
     of the  corporation's  directors or officers is a director or officer or is
     financially interested;

          (2) Adoption of amendments to the Articles of Incorporation; or

          (3) Action with respect to a merger,  share exchange,  reorganization,
     partial or complete liquidation, or dissolution of the corporation.

     (c) A copy of the notice shall be  personally  delivered or mailed  postage
prepaid to each  stockholder  of record  entitled  to vote at the meeting at the
address  appearing  on the records of the  corporation,  and the notice shall be
deemed  delivered  the date the same is deposited in the United  States mail for
transmission to such  stockholder.  If the address of any  stockholder  does not
appear upon the records of the corporation, it


                                     - 2 -
<PAGE>

will be sufficient to address any notice to such  stockholder  at the registered
office of the corporation.

     (d) The written  certificate of the individual signing a notice of meeting,
setting forth the substance of the notice or having a copy thereof attached, the
date the notice was mailed or personally  delivered to the  stockholders and the
addresses to which the notice was mailed,  shall be prima facie  evidence of the
manner and fact of giving such notice.

     (e) Any  stockholder  may waive notice of any meeting by a signed  writing,
either before or after the meeting.

     Section 1.05 Meeting Without Notice.

     (a) Whenever all persons  entitled to vote at any meeting  consent,  either
by:

          (1) A  writing  on the  records  of the  meeting  or  filed  with  the
     secretary; or

          (2) Presence at such meeting and oral consent  entered on the minutes;
     or

          (3)  Taking  part  in  the   deliberations  at  such  meeting  without
     objection;

     The  actions  of such  meeting  shall be as  valid  as if had at a  meeting
regularly called and noticed.

     (b) At such  meeting any business  may be  transacted  that is not excepted
from the written consent or to the  consideration of which no objection for want
of notice is made at the time.

     (c) If any  meeting  be  irregular  for want of notice or of such  consent,
provided a quorum was present at such meeting,  the  proceedings  of the meeting
may be ratified and approved and rendered likewise valid and the irregularity or
defect  therein  waived by a writing  signed by all parties  having the right to
vote at such meeting.

     (d) Such  consent or  approval  may be by proxy or  attorney,  but all such
proxies and powers of attorney must be in writing.

     Section 1.06 Determination of Stockholders of Record.

     (a) For the purpose of determining the  stockholders  entitled to notice of
and to vote at any meeting of  stockholders or any  adjournment  thereof,  or to
express


                                     - 3 -
<PAGE>

consent to corporate action in writing without a meeting, or entitled to receive
payment of any  distribution  or the  allotment  of any  rights,  or entitled to
exercise any rights in respect of any change, conversion or exchange of stock or
for the purpose of any other lawful action, the directors may fix, in advance, a
record date, which shall not be more than sixty (60) days nor less than ten (10)
days before the date of such meeting, nor more than sixty (60) days prior to any
other action.

     (b)  If  no  record  date  is  fixed,   the  record  date  for  determining
stockholders: (i) entitled to notice of and to vote at a meeting of stockholders
shall be at the close of business on the business day next  preceding the day on
which notice is given, or, if notice is waived,  at the close of business on the
business day next preceding the day on which the meeting is held;  (ii) entitled
to express consent to corporate action in writing without a meeting shall be the
day on which  the  first  written  consent  is  signed;  and (iii) for any other
purpose  shall be at the  close of  business  on the day on which  the  Board of
Directors   adopts  the  resolution   relating   thereto.   A  determination  of
stockholders  of  record  entitled  to notice  of or to vote at any  meeting  of
stockholders shall apply to any adjournment of the meeting;  provided,  however,
that the Board of Directors may fix a new record date for the adjourned meeting.

     Section 1.07 Quorum; Adjourned Meetings.

     (a)  Unless  the  Articles  of   Incorporation   provide  for  a  different
proportion,  stockholders holding at least a majority of the voting power of the
corporation's  stock,  which includes the voting power that is present in person
or by proxy,  regardless  of  whether  the proxy  has  authority  to vote on all
matters, are necessary to constitute a quorum for the transaction of business at
any meeting.

     (b) If a quorum is not  represented,  a  majority  of the  voting  power so
represented  may  adjourn  the  meeting  from time to time until  holders of the
voting power required to constitute a quorum shall be  represented.  At any such
adjourned  meeting at which a quorum shall be  represented,  any business may be
transacted  which  might  have been  transacted  as  originally  called.  When a
stockholders  meeting is adjourned to another  time or place  hereunder,  notice
need not be given of the  adjourned  meeting if the time and place  thereof  are
announced at the meeting at which the  adjournment  is taken.  The  stockholders
present at a duly  convened  meeting may  continue to  transact  business  until
adjournment, notwithstanding the withdrawal of enough stockholders to leave less
than a quorum of the voting power.

     Section 1.08 Voting.

     (a) Unless  otherwise  provided in the Articles of  Incorporation or in the
resolution  providing  for the  issuance  of the stock  adopted  by the Board of
Directors pursuant to authority  expressly vested in it by the provisions of the
Articles of Incorporation,  at every meeting of the stockholders, each holder of
shares of stock shall

                                     - 4 -
<PAGE>

be  entitled  to cast one (1) vote in person or by proxy for each share of stock
standing in his or her name on the transfer books of the Corporation.

     (b) Except as otherwise  provided herein,  all votes with respect to shares
standing  in the name of an  individual  on the record date  (including  pledged
shares)  shall  be cast  only  by that  individual  or  such  individual's  duly
authorized proxy,  attorney-in-fact  or voting  trustee(s)  pursuant to a voting
trust.  With  respect  to shares  held by a  representative  of the  estate of a
deceased stockholder, or by a guardian, conservator, custodian or trustee, votes
may be cast by such holder upon proof of capacity, even though the shares do not
stand in the name of such  holder.  In the case of shares under the control of a
receiver,  the  receiver  may cast votes  carried by such shares even though the
shares do not stand in the name of the receiver; provided, that the order of the
court of  competent  jurisdiction  which  appoints  the  receiver  contains  the
authority to cast votes carried by such shares. If shares stand in the name of a
minor,  votes may be cast only by the duly  appointed  guardian of the estate of
such minor if such guardian has provided the  corporation  with written proof of
such appointment.

     (c) With  respect to shares  standing  in the name of another  corporation,
partnership, limited liability company or other legal entity on the record date,
votes may be cast: (i) in the case of a corporation,  by such  individual as the
bylaws  of  such  other  corporation  prescribe,  by such  individual  as may be
appointed by resolution of the board of directors of such other  corporation  or
by such individual  (including the officer making the authorization)  authorized
in writing to do so by the chairman of the board of directors,  president or any
vice-president  of  such  corporation  and  (ii) in the  case of a  partnership,
limited liability  company or other legal entity, by an individual  representing
such stockholder upon  presentation to the corporation of satisfactory  evidence
of his authority to do so.

     (d) Notwithstanding anything to the contrary herein contained, no votes may
be cast for shares owned by this  corporation  or its  subsidiaries,  if any. If
shares are held by this corporation or its subsidiaries,  if any, in a fiduciary
capacity,  no votes shall be cast with respect  thereto on any matter  except to
the extent that the beneficial  owner thereof  possesses and exercises  either a
right to vote or to give the corporation  holding the same binding  instructions
on how to vote.

     (e) Any holder of shares  entitled to vote on any matter may cast a portion
of the votes in favor of such matter and  refrain  from  casting  the  remaining
votes or cast the same against the proposal,  except in the case of elections of
directors.  If such  holder  entitled  to vote  fails to  specify  the number of
affirmative  votes, it will be conclusively  presumed that the holder is casting
affirmative votes with respect to all shares held.

     (f) With  respect to shares  standing  in the name of two or more  persons,
whether fiduciaries, members of a partnership, joint tenants, tenants in common,
husband  and  wife  as  community  property,  tenants  by the  entirety,  voting
trustees,  persons  entitled to vote under a  stockholder  voting  agreement  or
otherwise  and shares  held by two or

                                     - 5 -
<PAGE>

more persons (including proxy holders) having the same fiduciary relationship in
respect to the same shares, votes may be cast in the following manner:

          (1) If only one person votes, the vote of such person binds all.

          (2) If more than one person  casts  votes,  the act of the majority so
     voting binds all.

          (3) If more than one person casts votes,  but the vote is evenly split
     on a particular matter, the votes shall be deemed cast proportionately,  as
     split.

     (g) If a quorum is present,  unless the Articles of  Incorporation or these
Bylaws provide for a different  proportion,  action by the  stockholders  on any
matter  other than the  election of directors is approved if the number of votes
cast in favor of the action  exceeds the number of votes cast in  opposition  to
the action.  Directors of the Corporation shall be elected by a plurality of the
votes cast at the election.

     (h) Each of the  Principal  Shareholders  agrees  that,  so long as (i) the
Pioneer  Partnership,  its Partners or affiliates shall own any Preferred Stock,
Warrants or Common Stock  obtained  either  through  conversion of the Preferred
Stock or exercise of the Warrants,  or (ii) any amounts remain outstanding under
the Debenture each of the Principal Sharehoulders shall vote all of their Common
Shares,  whether  now  owned  or  hereafter  acquired,  for  the  election  as a
director(s)  of the Company of the  designee(s)  of the Pioneer  Partnership  in
accordance with paragraph 1.10 of the Investment Agreement at any meeting of the
Company's  shareholders at which such designee shall be nominated as a director.
Without  limiting the  generality of the foregoing,  the Principal  Shareholders
agree to execute and deliver any and all documents,  agreements and instruments,
including,  without  limitation,  proxies,  as  the  Pioneer  Partnership  shall
reasonably request so that at least one (1) designee of the Pioneer  Partnership
shall be a director  of the Company at all times  while any  Preferred  Stock or
such Common  Stock is held by the  Pioneer  Partnership  or any  amounts  remain
outstanding under the Debenture.

     Section 1.09 Proxies. At any meeting of stockholders,  any holder of shares
entitled to vote may designate,  in a manner  permitted by the laws of the State
of Nevada,  another person or persons to act as a proxy or proxies.  No proxy is
valid  after the  expiration  of six (6) months  from the date of its  creation,
unless it is coupled  with an  interest  or unless  otherwise  specified  in the
proxy.  In no event  shall the term of a proxy  exceed  seven (7) years from the
date of its creation.  Every proxy shall continue in full force and effect until
its  expiration or revocation in a manner  permitted by the laws of the State of
Nevada.

                                     - 6 -
<PAGE>

     Section 1.10 Order of Business.  At the annual  stockholders  meeting,  the
regular order of business shall be as follows:

          1.  Determination of stockholders  present and existence of quorum, in
     person or by proxy:

          2.  Reading and  approval of the  minutes of the  previous  meeting or
     meetings;

          3. Reports of the Board of Directors,  and, if any, of the  president,
     treasurer and secretary of the corporation;

          4. Reports of committees;

          5. Election of directors;

          6. Unfinished business;

          7. New business;

          8. Adjournment.

     Section 1. 11 Absentees'  Consent to Meetings.  Transactions of any meeting
of the stockholders are as valid as though such transaction had taken place at a
meeting  duly held after  regular  call and  notice if a quorum is  represented,
either in person or by proxy,  and if, either before or after the meeting,  each
of the persons  entitled  to vote,  not  represented  in person or by proxy (and
those who,  although  present,  either object at the beginning of the meeting to
the transaction of any business because the meeting has not been lawfully called
or convened or expressly  object at the meeting to the  consideration of matters
not included in the notice which are legally  required to be included  therein),
signs a written  waiver of notice or consent to the holding of the meeting or an
approval of the minutes thereof. All such waivers,  consents and approvals shall
be filed  with the  corporate  records  and  made a part of the  minutes  of the
meeting. Attendance of a person at a meeting shall constitute a waiver of notice
of such meeting,  except when the person objects at the beginning of the meeting
to the transaction of any business because the meeting is not lawfully called or
convened and except that attendance at a meeting is not a waiver of any right to
object to the  consideration  of matters not properly  included in the notice if
such  objection is expressly  made at the time any such matters are presented at
the  meeting.  Neither the business to be  transacted  at nor the purpose of any
regular or special  meeting of  stockholders  need be  specified  in any written
waiver of notice or consent, except as otherwise provided in Section 1.04(a) and
(b) of these Bylaws.

     Section 1.12 Telephonic Meetings. Stockholders may participate in a meeting
of the  stockholders  by means of a telephone  conference  or similar  method of


                                     - 7 -
<PAGE>

communication  by which all  individuals  participating  in the meeting can hear
each other. Participation in a meeting pursuant to this Section 1.12 constitutes
presence in person at the meeting.

     Section 1.13 Action Without Meeting.  Except as provided in the Articles of
Incorporation,  any action required or permitted to be taken at a meeting of the
stockholders  may be taken  without a meeting  if a written  consent  thereto is
signed by stockholders  holding at least a majority of the voting power,  except
that if a different proportion of voting power is required for such an action at
a meeting, then that proportion of written consents is required.

                                   ARTICLE II

                                    DIRECTORS

     Section 2.01 Number, Tenure, and Qualifications.  Unless a larger number is
required by the laws of the State of Nevada or the Articles of  Incorporation or
until  changed in the manner  provided  herein,  the Board of  Directors  of the
Corporation  shall consist of at least three (1) individual who shall be elected
at the annual meeting of the  stockholders of the corporation and who shall hold
office for one (1) year or until his or her successor or successors  are elected
and qualify.

     Section 2.02 Change in Number.  Subject to any  limitations  in the laws of
the State of Nevada,  the Articles of Incorporation or these Bylaws,  the number
of directors may be changed from time to time by resolution adopted by the Board
of Directors or the stockholders.

     Section 2.03 Reduction In Number. No reduction of the number of
directors shall have the effect of removing any director prior to the expiration
of his term of office.

     Section 2.04  Resignation.  Any director may resign  effective  upon giving
written  notice to the chairman of the Board of Directors,  the  president,  the
secretary,  or in the  absence  of all of them,  any other  officer,  unless the
notice specifies a later time for effectiveness of such resignation.  A majority
of the remaining  directors,  though less than a quorum, may appoint a successor
to take office when the  resignation  becomes  effective,  and each  director so
appointed  to hold  office  during  the  remainder  of the term of office of the
resigning director.

     Section 2.05  Removal.  Any director may be removed from office by the vote
or written consent of stockholders  representing not less than two-thirds of the
voting power of the issued and outstanding  stock entitled to vote,  except that
if the  corporation's  Articles of  Incorporation  provide  for the  election of
directors by  cumulative  voting,  no director may be removed from office except
upon the vote of

                                     - 8 -
<PAGE>

stockholders owning sufficient shares to have prevented such director's election
to office in the first instance.

     Section  2.06  Vacancies.  All  vacancies,  including  those  caused  by an
increase  in the  number  of  directors,  may be  filled  by a  majority  of the
remaining directors,  though less than a quorum, unless it is otherwise provided
in the Articles of Incorporation.  In the case of the replacement of a director,
the  appointed  director  shall hold office  during the remainder of the term of
office of the replaced director, and in the case of an increase in the number of
directors,  the appointed  director  shall hold office until the next meeting of
stockholders at which directors are elected.

     Section  2.07  Annual  and  Regular  Meetings.  Immediately  following  the
adjournment  of, and at the same place as, the annual or any special  meeting of
the stockholders at which directors are elected,  other than pursuant to Section
2.06 of this Article, the Board of Directors, including newly elected directors,
shall hold its annual meeting  without  notice,  other than this  provision,  to
elect  officers  and to transact  such  further  business as may be necessary or
appropriate.  The Board of Directors may provide by resolution  the place,  date
and hour for holding regular meetings between annual meetings.

     Section 2.08 Special  Meetings.  Special meetings of the Board of Directors
may be called by the chairman,  or if there is no chairman,  by the president or
secretary,  and shall be called by the chairman,  the president or the secretary
upon the request of one (1) director. If the chairman refuses or, if there is no
chairman,  if both the president  and  secretary  refuse or neglect to call such
special  meeting,  a special  meeting  may be  called by notice  signed by any 1
director.

     Section  2.09 Place of  Meetings.  Any  regular  or special  meeting of the
directors of the corporation may be held at such place as the Board of Directors
may designate or, in the absence of such designation, at the place designated in
the notice calling the meeting.

     Section  2.10 Notice of Meetings.  Except as otherwise  provided in Section
2.07,  there shall be delivered to all  directors,  at least two (2) days before
the time of a meeting, a copy of a written notice of the meeting, by delivery of
such notice  personally,  by mailing such notice postage prepaid,  or by fax. If
mailed, the notice shall be deemed delivered two (2) business days following the
date the same is  deposited  in the United  States mail,  postage  prepaid.  Any
director may waive notice of any meeting,  and the attendance of a director at a
meeting and oral consent entered on the Minutes of the meeting or taking part in
deliberations  of the meeting  without  objection  shall  constitute a waiver of
notice of such meeting.  Attendance for the express  purpose of objecting to the
transaction of business  thereat  because the meeting is not properly  called or
convened  shall not  constitute  presence  nor a waiver of notice  for  purposes
hereof.

                                     - 9 -
<PAGE>

     Section 2.11 Quorum; Adjourned Meetings.

     (a) A majority of the directors in office, at a meeting duly assembled,  is
necessary to constitute a quorum for the transaction of business.

     (b) At any meeting of the Board of Directors where a quorum is not present,
a majority of those  present may adjourn,  from time to tome,  until a quorum is
present,  and no notice of such adjournment shall be required.  At any adjourned
meeting where a quorum is present,  any business may be  transacted  which could
have been transacted at the meeting originally called.

     Section 2.12 Board of  Directors'  Decisions.  Except as  otherwise  stated
elsewhere in these Bylaws and the Articles,  the affirmative  vote of a majority
of the directors present at a meeting at which a quorum is present is the act of
the Board of Directors.

     Section 2.13  Telephonic  Meeting.  Members of the Board of Directors or of
any committee  designated by the Board of Directors may participate in a meeting
of the Board of Directors or  committee  by means of a telephone  conference  or
similar  method of  communication  by which all  persons  participating  in such
meeting can hear each other. Participation in a meeting pursuant to this Section
2.13 constitutes presence in person at the meeting.

     Section 2.14 Action Without Meeting. Any action required or permitted to be
taken at a meeting of the Board of  Directors  or of a committee  thereof may be
taken  without a meeting  if,  before or after  the  action,  a written  consent
thereto  is  signed  by all of the  members  of the  Board of  Directors  or the
committee.  The written consent may be signed in counterparts  and must be filed
with the minutes of the proceedings of the Board of Directors or committee.

     Section 2.15 Powers and Duties.

     (a)  Except as  otherwise  restricted  by  Nevada  law or the  Articles  of
Incorporation,  the Board of Directors  has full control over the affairs of the
corporation. The Board of Directors may delegate any of its authority to manage,
control or conduct the  business of the  corporation  to any standing or special
committee  or to any officer or agent and to appoint any persons to be agents of
the corporation with such powers,  including the power to subdelegate,  and upon
such terms as may be deemed fit.

     (b)  The  Board  of  Directors  may  present  at  annual  meetings  of  the
stockholders,  and when called for by a majority vote of the  stockholders at an
annual meeting or a special meeting of the  stockholders  shall present,  a full
and clear report of the condition of the corporation to the stockholders.

                                     - 10 -
<PAGE>

     (c) The Board of Directors,  in its discretion,  may submit any contract or
act for approval or  ratification  at any annual meeting of the  stockholders or
any special  meeting  properly  called for the purpose of  considering  any such
contract or act, provided a quorum is present.

     Section 2.16 Compensation. The directors and members of committees shall be
allowed and paid all  necessary  expenses  incurred in attending any meetings of
the Board of Directors or committees.  Subject to any  limitations  contained in
the laws of the State of Nevada,  the Articles of  Incorporation or any contract
or  agreement  to which  the  corporation  is a  party,  directors  may  receive
compensation  for their  services as  directors  as  determined  by the Board of
Directors, but only during such times as the corporation may legally declare and
pay distributions on its stock, unless the payment of such compensation is first
approved by the stockholders entitled to vote for the election of directors.

     Section 2.17 Board of Directors' Officers. At its annual meeting, the Board
of Directors  shall elect,  from among its members,  a chairman who may serve as
the chief executive officer of the corporation and who shall preside at meetings
of the Board of Directors and may preside at meetings of the  stockholders.  The
Board of Directors may also elect such other  officers of the Board of Directors
and for such term as it may from time to time deem advisable.

     Section 2.18 Additional  Nominees of the Pioneer Partnership on Default. In
the  event  that (i) this  corporation  shall  default  in the due and  punctual
payment of any  installment of the cumulative  dividends on the Preferred  Stock
when and as the same  shall  become due and  payable,  (ii) such  default  shall
continue  for 30 days and (iii)  provided  the  Pioneer  Partnership  and/or its
limited  partners and  affiliates  shall be the  holder(s) of an aggregate of at
least five (5%) percent of the outstanding  Preferred Stock (included in such 5%
calculation for the denominator shall be any Preferred Stock which has then been
converted into Common Stock), in addition to the other remedies available to the
Pioneer Partnership shall have the right to nominate, and the Board of Directors
of this  corporation  shall use its best  efforts  to have  promptly  elected or
appointed such number of individuals  nominated by the Pioneer  Partnership such
additional number of designees of the Pioneer  Partnership as shall be necessary
to ensure that the Pioneer Partnership designees on the Board shall constitute a
simple majority of the Board of Directors.  The Pioneer  Partnership  shall have
the right to continue to appoint a simple majority of the Board of Directors for
so long as as this  corporation  shall  be in  default  on the  payments  of the
dividends as described in this Paragraph 2.18.

                                     - 11 -
<PAGE>

                                   ARTICLE III

                                    OFFICERS

     Section 3.01 Election. The Board of Directors, at its annual meeting, shall
elect a president,  a secretary and a treasurer to hold office for a term of one
(1) year or until their  successors  are chosen and qualify.  Any individual may
hold two or more  offices.  The Board of Directors  may,  from time to time,  by
resolution,  elect  one  or  more  vice-presidents,  assistant  secretaries  and
assistant  treasurers and appoint  agents of the  corporation,  prescribe  their
duties and fix their compensation.

     Section  3.02  Removal:  Resignation.  Any  officer  or  agent  elected  or
appointed  by the Board of  Directors  may be removed by it only for cause.  Any
officer may resign at any time upon written notice to the corporation.  Any such
removal or resignation shall be subject to the rights, if any, of the respective
parties under any contract between the corporation and such officer or agent.

     Section  3.03  Vacancies.  Any  vacancy  in any  office  because  of death,
resignation,  removal or otherwise  may be filled by the Board of Directors  for
the unexpired portion of the term of such office.

     Section 3.04 President.

     (a) The president shall be the chief executive or operating  officer of the
corporation,  subject to the  supervision and control of the Board of Directors,
and  shall  direct  the  corporate  affairs,  with  full  power to  execute  all
resolutions and orders of the Board of Directors not expressly delegated to some
other  officer  or agent of the  corporation.  If the  Chairman  of the Board of
Directors  elects not to preside or is absent,  the  president  shall preside at
meetings of the  stockholders  and of the Board of  Directors  and perform  such
other duties as shall be prescribed by the Board of Directors.

     (b) The  president  shall  have full power and  authority  on behalf of the
corporation to attend and to act and to vote, or designate such other officer or
agent of the  corporation  to attend and to act and to vote,  at any meetings of
the stockholders of any corporation in which the corporation may hold stock and,
at any such  meetings,  shall  possess and may  exercise  any and all rights and
powers  incident to the  ownership  of such stock.  The Board of  Directors,  by
resolution from time to time, may confer like powers on any person or persons in
place of the president to exercise such powers for these purposes.

     Section 3.05 Vice-Presidents.  The Board of Directors may elect one or more
vice-presidents  who shall be vested  with all the  powers and  perform  all the
duties of the  president  whenever the  president is absent or unable to act and
such  other  duties  as shall be  prescribed  by the Board of  Directors  or the
president.

                                     - 12 -
<PAGE>

     Section 3.06 Secretary.  The secretary shall keep, or cause to be kept, the
minutes of proceedings of the  stockholders  and the Board of Directors in books
provided for that purpose.  The secretary shall attend to the giving and service
of all notices of the  corporation,  may sign with the  president in the name of
the  corporation  all contracts in which the corporation is authorized to enter,
shall have the custody or designate  control of the corporate seal,  shall affix
the corporate seal to all  certificates of stock duly issued by the corporation,
shall have charge or  designate  control of stock  certificate  books,  transfer
books  and  stock  ledgers,  and such  other  books  and  papers as the Board of
Directors or appropriate  committee may direct,  and shall, in general,  perform
all duties incident to the office of the secretary.

     Section 3.07 Assistant Secretaries.  The Board of Directors may appoint one
or more assistant secretaries who shall have such powers and perform such duties
as may be prescribed by the Board of Directors or the secretary.

     Section 3.08 Treasurer.  The treasurer shall be the chief financial officer
of the  corporation,  subject  to the  supervision  and  control of the Board of
Directors,  and  shall  have  custody  of all the funds  and  securities  of the
corporation.  When necessary or proper, the treasurer shall endorse on behalf of
the corporation for collection checks,  notes and other  obligations,  and shall
deposit  all  monies to the credit of the  corporation  in such bank or banks or
other  depository  as the Board of Directors may  designate,  and shall sign all
receipts and vouchers for payments  made by the  corporation.  Unless  otherwise
specified by the Board of  Directors,  the treasurer may sign with the president
all bills of exchange and promissory notes of the  corporation,  shall also have
the care and custody of the stocks, bonds, certificates,  vouchers,  evidence of
debts,  securities and such other property  belonging to the  corporation as the
Board of Directors shall  designate,  and shall sign all papers required by law,
by these Bylaws, or by the Board of Directors to be signed by the treasurer. The
treasurer  shall  enter,  or cause to be  entered,  regularly  in the  financial
records  of the  corporation,  to be kept for that  purpose,  full and  accurate
accounts  of all monies  received  and paid on account of the  corporation  and,
whenever  required  by the Board of  Directors,  the  treasurer  shall  render a
statement of any or all accounts.  The treasurer shall perform all acts incident
to the position of treasurer subject to the control of the Board of Directors.

     The treasurer  shall,  if required by the Board of Directors,  give bond to
the  corporation  in such sum and with such security as shall be approved by the
Board of Directors for the faithful  performance  of all the duties of treasurer
and for restoration to the corporation,  in the event of the treasurer's  death,
resignation,  retirement or removal from office, of all books, records,  papers,
vouchers,  money and other  property in the  treasurer's  custody or control and
belonging  to the  corporation.  The  expense of such bond shall be borne by the
corporation.

     Section 3.09 Assistant  Treasurers.  The Board of Directors may appoint one
or

                                     - 13 -
<PAGE>

more assistant  treasurers who shall have such powers and perform such duties as
may be  prescribed  by the Board of  Directors  or the  treasurer.  The Board of
Directors may require an assistant  treasurer to give a bond to the  corporation
in such  sum  and  with  such  security  as it may  approve,  for  the  faithful
performance  of the duties of assistant  treasurer,  and for  restoration to the
corporation,  in the  event of the  assistant  treasurer's  death,  resignation,
retirement  or removal from office,  of all books,  records,  papers,  vouchers,
money and other  property in the  assistant  treasurer's  custody or control and
belonging  to the  corporation.  The  expense of such bond shall be borne by the
corporation.

                                   ARTICLE IV

                                      STOCK

     Section 4.01 Issuance.  Shares of the corporation's authorized stock shall,
subject to any provisions or limitations of the laws of the State of Nevada, the
Articles  of   Incorporation  or  any  contracts  or  agreements  to  which  the
corporation may be a party, be issued in such manner,  at such times,  upon such
conditions  and for such  consideration  as shall be  prescribed by the Board of
Directors.

     Section 4.02 Certificates.  Ownership in the corporation shall be evidenced
by  certificates  for shares of stock in such form as shall be prescribed by the
Board of  Directors,  shall be under  the seal of the  corporation  and shall be
manually signed by the president or a  vice-president  and also by the secretary
or an  assistant  secretary;  provided,  however,  whenever any  certificate  is
countersigned or otherwise  authenticated by a transfer agent or transfer clerk,
and by a registrar,  then  facsimile of the  signatures  of said officers of the
corporation may be printed or  lithographed  upon the certificate in lieu of the
actual signatures. Each certificate shall contain the name of the record holder,
the  number,  designation,  if any,  class or series of  shares  represented,  a
statement  or summary  of any  applicable  rights,  preferences,  privileges  or
restrictions  thereon,  and a  statement,  if  applicable,  that the  shares are
assessable. All certificates shall be consecutively numbered. If provided by the
stockholder,  the name,  address and federal  tax  identification  number of the
stockholder, the number of shares, and the date of issue shall be entered in the
stock transfer records of the corporation.

     Section 4.03 Surrendered, Lost or Destroyed Certificates.  All certificates
surrendered to the  corporation,  except those  representing  shares of treasury
stock, shall be canceled and no new certificate shall be issued until the former
certificate for a like number of shares shall have been canceled, except that in
case of a lost,  stolen,  destroyed or mutilated  certificate,  a new one may be
issued therefor.  However,  any stockholder applying for the issuance of a stock
certificate  in lieu of one  alleged to have been  lost,  stolen,  destroyed  or
mutilated shall, prior to the issuance of a replacement, provide the corporation
with the  stockholder's  affidavit  of the facts  surrounding  the loss,  theft,
destruction  or  mutilation  and,  if  required  by the Board of  Directors,  an
indemnity

                                     - 14 -
<PAGE>

bond in an amount not less than twice the current market value of the stock, and
upon such terms as the  treasurer or the Board of Directors  shall  require,  to
indemnify  the  corporation  against  any loss,  damage,  cost or  inconvenience
arising as a consequence of the issuance of a replacement certificate.

     Section 4.04  Replacement  Certificate.  When the Articles of Incorporation
are amended in any way affecting the  statements  contained in the  certificates
for  outstanding  shares  of  capital  stock of the  corporation  or it  becomes
desirable  for  any  reason,  in the  discretion  of  the  Board  of  Directors,
including,  without  limitation,  the  merger of the  corporation  with  another
corporation or the reorganization of the corporation,  to cancel any outstanding
certificate  for shares and issue a new certificate  therefor  conforming to the
rights  of the  holder,  the  Board  of  Directors  may  order  any  holders  of
outstanding  certificates  for shares to surrender and exchange the same for new
certificates within a reasonable time to be fixed by the Board of Directors. The
order may provide that a holder of any certificate(s)  ordered to be surrendered
shall not be  entitled to vote,  receive  distributions  or  exercise  any other
rights of  stockholders  of record until the holder has complied with the order,
but the order  operates  to suspend  such  rights  only  after  notice and until
compliance.

     Section  4.05  Transfer  of Shares.  No transfer of stock shall be valid as
against the corporation except on surrender and cancellation of the certificates
therefor  accompanied by an assignment or transfer by the registered  owner made
either in person or under  assignment.  Whenever any transfer shall be expressly
made for collateral  security and not absolutely,  the collateral  nature of the
transfer  shall be  reflected  in the entry of  transfer  in the  records of the
corporation.

     Section 4.06 Transfer Agent: Registrars. The Board of Directors may appoint
one or more transfer  agents,  transfer clerk and registrars of transfer and may
require  all  certificates  for  shares of stock to bear the  signature  of such
transfer agent, transfer clerk and/or registrar of transfer.

     Section 4.07 Stock Transfer  Records.  The stock transfer  records shall be
closed  for a period  of at least  ten (10) days  prior to all  meetings  of the
stockholders and shall be closed for the payment of distributions as provided in
Article V hereof and during such periods as, from time to time,  may be fixed by
the Board of Directors, and, during such periods, no stock shall be transferable
for  purposes  of  Article V and no voting  rights  shall be deemed  transferred
during such  periods.  Subject to the forgoing  limitations,  nothing  contained
herein shall cause transfers during such periods to be void or voidable.

     Section 4.08 Miscellaneous. The Board of Directors shall have the power and
authority to make such rules and regulations not inconsistent herewith as it may
deem expedient  concerning the issue,  transfer and registration of certificates
for shares of the corporation's stock.

                                     - 15 -
<PAGE>

                                    ARTICLE V

                                  DISTRIBUTIONS

     Section 5.01  Distributions  may be declared,  subject to the provisions of
the laws of the State of Nevada and the Articles of Incorporation,  by the Board
of  Directors  at any  regular  or  special  meeting  and may be  paid in  cash,
property,  shares of corporate stock or any other medium. The Board of Directors
may fix in advance a record  date,  as  provided in Section  1.06,  prior to the
distribution for the purpose of determining stockholders entitled to receive any
distribution. The Board of Directors may close the stock transfer books for such
purpose  for a period of not more  than ten (10) days  prior to the date of such
distribution.

                                   ARTICLE VI

                  RECORDS; REPORTS; SEAL; AND FINANCIAL MATTERS

     Section 6.01 Records. All original records of the corporation shall be kept
by or  under  the  direction  of  the  secretary  or at  such  places  as may be
prescribed by the Board of Directors.

     Section 6.02 Directors' and Officers'  Right of Inspection.  Every director
and officer shall have the absolute right at any  reasonable  time for a purpose
reasonably  related to the exercise of such  individual's  duties to inspect and
copy all of the corporation's  books, records and documents of every kind and to
inspect  the  physical   properties  of  the   corporation  and  its  subsidiary
corporations. Such inspection may be made in person or by agent or attorney.

     Section 6.03  Corporate  Seal.  The Board of Directors  may, by resolution,
authorize a seal, and the seal may be used by causing it, or a facsimile,  to be
impressed  or  affixed  or  reproduced  or  otherwise.   Except  when  otherwise
specifically  provided  herein,  any officer of the  corporation  shall have the
authority to affix the seal to any document requiring it.

     Section 6.04 Fiscal Year-End.  The fiscal year-end of the corporation shall
be such  date as may be fixed  from time to time by  resolution  of the Board of
Directors.

     Section 6.05  Reserves.  The Board of Directors may create,  by resolution,
such  reserves as the directors  may,  from time to time,  in their  discretion,
think proper to provide for  contingencies,  or to equalize  distributions or to
repair or maintain any property of the corporation, or for such other purpose as
the Board of Directors may deem beneficial to the corporation, and the directors
may  modify or  abolish  any such  reserves  in the  manner  in which  they were
created.

                                     - 16 -
<PAGE>

                                   ARTICLE VII

                                 INDEMNIFICATION

     Section 7.01 Civil and Criminal Action.  This  corporation  shall indemnify
any  person  who was or is a party  or is  threatened  to be made a party to any
threatened,  pending or completed  action,  suit or  proceeding,  whether civil,
criminal,  administrative or investigative,  except an action by or in the right
of the  corporation,  by  reason  of the fact  that he is or was an  officer  or
director, and this corporation may, in the discretion of the board of directors,
indemnify any person who was or is an employee or agent of this corporation,  or
is or was  serving at the  request of this  corporation  as  director,  officer,
employee or agent of another corporation, against expenses, including attorneys'
fees,  judgment,  fines and amounts paid in settlement  actually and  reasonably
incurred by him in connection with the action, suit or proceeding if he acted in
good faith and in a manner which he reasonably  believed to be in or not opposed
to the best  interests  of this  corporation,  and,  with  respect to a criminal
action or  proceeding,  had no  reasonable  cause to  believe  his  conduct  was
unlawful. The termination of any action, suit or proceeding by judgment,  order,
settlement,  conviction,  or upon a plea of nolo  contendere or its  equivalent,
does not, of itself,  create a  presumption  that the person did not act in good
faith and in a manner  which he  reasonably  believed to be in or not opposed to
the best interest of this  corporation,  and that,  with respect to any criminal
action or proceeding,  he had  reasonable  cause to believe that his conduct was
unlawful.

     Section 7.02 Derivative  Suits. This corporation shall indemnify any person
who was or is a party or is  threatened  to be made a party  to any  threatened,
pending or completed  action or suit by or in the right of this  corporation  to
procure  a  judgment  in its  favor by  reason  of the fact that he is or was an
officer or director, and this corporation may, in the discretion of the board of
directors,  indemnify  any  person  who was or is an  employee  or agent of this
corporation,  or is or was  serving  at the  request  of this  corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other enterprise against expenses,  including amounts paid in
settlement  and  attorneys'  fees  actually  and  reasonably  incurred by him in
connection  with the defense or settlement of the actions or suit if he acted in
good faith and in a manner which he reasonably  believed to be in or not opposed
to the best interests of this corporation.  Indemnification  may not be made for
any  claim,  issue or matter as to which such a person  has been  adjudged  by a
court of competent  jurisdiction,  after exhaustion of all appeals therefrom, to
be  liable  to  this  corporation  or for  amounts  paid in  settlement  to this
corporation, unless and only to the extent that the court in which the action or
suit was  brought  or other  court of  competent  jurisdiction  determines  upon
application  that in view of all the  circumstances  of the case,  the person is
fairly and reasonably entitled to indemnity for such expenses as the court deems
proper.

         Section 7.03 Success On Merits. To the extent that a director, officer,

                                     - 17 -
<PAGE>

employee  or  agent of this  corporation  entitled  to,  or  otherwise  granted,
indemnification has been successful on the merits or otherwise in defense of any
action, suit or proceeding referred to in sections 1 and 2, or in defense of any
claim,  issue or matter  therein,  he must be  indemnified  by this  Corporation
against expenses, including attorneys' fees, actually and reasonably incurred by
him in connection with the defense.

     Section  7.04  Decision  On  Indemnification.   Any  indemnification  under
sections  7.01 and 7.02,  unless  ordered  by a court or  advanced  pursuant  to
section 7.05 below,  must be made by this  corporation only as authorized in the
specific  case  upon a  determination  that  indemnification  of  the  director,
officer,  employee or agent is proper in the  circumstances.  The  determination
must be made:

     (a) By the stockholders;

     (b) By the Board of Directors by majority  vote of a quorum  consisting  of
directors who were not parties to the act, suit or proceeding;

     (c) If a majority  vote of a quorum  consisting  of directors  who were not
parties to the act, suit or proceeding so orders,  by independent  legal counsel
in a written opinion; or

     (d) If a quorum  consisting  of directors  who were not parties to the act,
suit or proceeding cannot be obtained, by independent legal counsel in a written
opinion.

     Section 7.05 Expenses.  The expenses of officers and directors  incurred in
defending a civil or criminal  action,  suit or proceeding shall be paid by this
corporation as they are incurred and in advance of the final  disposition of the
action,  suit or  proceeding,  upon receipt of an undertaking by or on behalf of
the director or officer to repay the amount if it is ultimately  determined by a
court of competent  jurisdiction  that he is not entitled to be  indemnified  by
this corporation.  The provisions of this subsection do not affect any rights to
advancement  of expenses to which  corporate  personnel  other than directors or
officers may be entitled under any contract or otherwise by law.

     Section  7.06  Other  Rights;   Continuation.   The   indemnification   and
advancement  of expenses  authorized  in or ordered by a court  pursuant to this
Article VII:

     (a)  Does  not  exclude  any  other  rights  to  which  a  person   seeking
indemnification or advancement of expenses may be entitled under the Articles of
Incorporation  or any Bylaw,  agreement,  vote of stockholders or  disinterested
directors  or  otherwise,  for either an action in his  official  capacity or an
action  in  another   capacity   while   holding   his   office,   except   that
indemnification, unless ordered by a court pursuant to section 7.02 above or for
the advancement of expenses made pursuant to section 7.05

                                     - 18 -
<PAGE>

above,  may not be made to or on behalf of any  director  or  officer if a final
adjudication  establishes  that  his  acts  or  omissions  involved  intentional
misconduct,  fraud or a knowing  violation  of the law and was  material  to the
cause of action.

     (b)  Continues  for a person  who has  ceased  to be a  director,  officer,
employee  or agent  and  inures  to the  benefit  of the  heirs,  executors  and
administrators of such a person.

                                  ARTICLE VIII

                               AMENDMENT OR REPEAL

     Section 8.01 Amendment.  Except as otherwise  restricted in the Articles of
Incorporation or these Bylaws:

     (a) Any  provision of these  Bylaws may be altered,  amended or repealed at
the  annual or any  regular  meeting  of the Board of  Directors  without  prior
notice,  or at any special  meeting of the Board of  Directors if notice of such
alteration,  amendment  or repeal is  contained  in the  notice of such  special
meeting.

     (b)  These  Bylaws  may  also  be  altered,  amended,  or  repealed  by the
stockholders.  The  stockholders  may  provide  by  resolution  that  any  Bylaw
provision  repealed,  amended,  adopted or altered by them may not be  repealed,
amended, adopted or altered by the Board of Directors.

                                   ARTICLE IX

                     CONFLICT WITH ARTICLES OF INCORPORATION

     Section 9.01. Conflict . Whenever these Bylaws or any amendments hereto are
in conflict with the Articles of  Incorporation or any amendments  thereto,  the
Articles of Incorporation or any amendments thereto shall control.


                         CERTIFIED TO BE THE BYLAWS OF:

                          AMERICA'S SHOPPING MALL, INC.



                          BY: /s/ Robert Trause
                              ------------------------
                              Robert Trause, Secretary


                                     - 19 -




<PAGE>

                                                                     EXHIBIT 4.1


                 PIONEER VENTURES ASSOCIATES LIMITED PARTNERSHIP

                              Investment Agreement

                                 by and between

                 Pioneer Ventures Associates Limited Partnership
                                       and
                          America's Shopping Mall, Inc.



                                  May 21, 1999













<PAGE>



                                TABLE OF CONTENTS


ARTICLE I.      Sale and Transfer of Stock.....................................1
         1.       Series A Senior Convertible Preferred Stock..................1
         1.2      Purchase Price, and Payment..................................2
         1.3      Preferred Convertible into Common............................2
         1.4      Cumulative Dividend..........................................3
         1.5      Liquidation..................................................3
         1.6      Reservation of Shares; Shares to be Fully Paid; Seniority....4
         1.7      Anti-Dilution Rights; Right of First Refusal.................4
         1.8      Percentage of Fully Diluted Shares...........................5
         1.9      Voting Rights and Prohibitive Covenants......................5
         1.10     Voting Agreements Concerning Directors.......................6
         1.11     Transfer Agent...............................................7
         1.12     Use of Proceeds..............................................7
         1.13     Redemption...................................................9

ARTICLE II.     Registration Rights............................................9
         2.1      Demand Registration..........................................9
         2.2      Piggy-back Registration.....................................10
         2.3      Registration Covenants......................................11
         2.4      Blue Sky Registration.......................................11
         2.5      Deregistration..............................................12
         2.6      Post-Effective Amendments...................................12
         2.7      Right to Delay..............................................12
         2.8      Selection of Underwriters...................................12
         2.9      Principal Shareholders......................................13
         2.10     Transferability of Registration Rights......................13
         2.11     Indemnification by Company re Registration Rights...........13
         2.12     Indemnification by Holder...................................13
         2.13     Notice of Indemnity and Defense.............................14

ARTICLE III.    Co-Sale Provisions............................................15
         3.1      Third-Party Offer and Co-Sale Notice........................15
         3.2      Co-Sale Right of Participation..............................15
         3.3      Excluded Sales..............................................15
         3.4      Notice of Intent to Participate in Co-Sale..................15

ARTICLE IV.     Representations and Warranties of the Company.................16
         4.1      Organization, Qualification and Corporate Power.............16
         4.2-A    Subsidiaries................................................16
         4.2-B    Affiliates..................................................16

11249/436.3
                                       ii

<PAGE>

         4.2-C    Joint Ventures..............................................17
         4.3      Authorization of Agreement..................................17
         4.4      Validity....................................................17
         4.5      Government Approval.........................................18
         4.6      Capitalization..............................................18
         4.7      Annual Report and the Financial Statements..................18
         4.8      Patents, Trademarks, Etc....................................19
         4.9      Taxes.......................................................20
         4.10     Approvals...................................................20
         4.11     Litigation..................................................20
         4.12     Acquisition Agreements; Schedule of Documents...............21
         4.13     No Defaults.................................................22
         4.14     Lack of Felonies............................................22
         4.15     No Judgments................................................22
         4.16     Insurance...................................................22
         4.17     No Brokers..................................................22
         4.18     Loans and Liens.............................................23
         4.19     Solvency....................................................23
         4.20     Registration Rights.........................................23
         4.21     Compliance with Securities Laws.............................23
         4.22     Transfer Restrictions.......................................24
         4.23     Related Party Transactions..................................24
         4.24     Miscellaneous...............................................24
         4.25     Additional Representations..................................24
         4.26     Use of Proceeds           ..................................26
         4.27     Industry Specific Regulations...............................26
         4.28     Wages and Salary............................................27
         4.29     Compliance with ERISA and other Benefit Plans...............27
         4.30     Environmental Matters.......................................27
         4.31     Confidentiality Agreements..................................27
         4.32     Officer and Director Questionnaires.........................28
         4.33     Complete Disclosure.........................................28

ARTICLE V.      Representations and Warranties of the Pioneer Partnership.....28
         5.1      Organization................................................28
         5.2      No Breach...................................................28
         5.3      Authority for and Binding Nature of Agreement...............29
         5.4      Brokers.....................................................29
         5.5      Securities Laws Matters.....................................29
         5.6      Additional Matters..........................................30

11249/436.3
                                       iii

<PAGE>

ARTICLE VI.     Covenants.....................................................30
         6.1      Financial...................................................30
         6.2      Access......................................................31
         6.3      Books of Record and Account.................................31
         6.4      Membership on Board.........................................32
         6.5      Stock Option Plan...........................................32
         6.6      Rule 144 Transfers..........................................32
         6.7      Undertaking to Register its Securities
                    pursuant to the Exchange Act..............................33
         6.8      Undertaking to File  Exchange Act Filings
                    and to be Listed on NASDAQ................................33
         6.9      Dividend Restriction Waiver.................................34
         6.10     Rights if Trading in Common Stock is Suspended..............34
         6.11     Public Dissemination of Information; Filings & Names........35
         6.12     Lock-Up.....................................................35
         6.13     Notice of Material Adverse Events...........................35
         6.14     Tax Return..................................................35
         6.15     No Breach...................................................35
         6.16     Assumption of Debt..........................................36

ARTICLE VII.    Conditions Precedent to the Obligations of
                  the Pioneer Partnership to Close............................36
         7.1      Representations and Warranties..............................36
         7.2      Covenants...................................................36
         7.3      No Actions..................................................36
         7.4      Consents, Licenses and Permits..............................37
         7.5      Certificate.................................................37
         7.6      Legal Opinion...............................................37
         7.7      No Material Adverse Change..................................37
         7.8      Agreements with Principals..................................38
         7.9      Key Person Insurance........................................38
         7.10     Intellectual Property.......................................38
         7.11     Approval of Counsel.........................................38
         7.12     No Suspensions of Trading in Common Stock...................38
         7.13     Change of Control...........................................39
         7.14     Acquisition Agreements......................................39
         7.15     Additional Documents........................................39

ARTICLE VIII.   Conditions Precedent to the Obligations
                  of the Company to Close.....................................39
         8.1      Representations and Warranties..............................39
         8.2      Covenants...................................................40
         8.3      No Actions..................................................40
         8.4      Additional Documents........................................40
         8.5      Approval of Counsel.........................................40

11249/436.3
                                       iv

<PAGE>

ARTICLE IX.     Closing.......................................................40
         9.1      Location....................................................40
         9.2      Items to be Delivered by the Company........................40
         9.3      Items to be Delivered by the Pioneer Partnership............41

ARTICLE X.      Survival of Representations; Indemnification..................41
         10.1     Survival....................................................41
         10.2     Indemnification.............................................42
         10.3     Defense of Claims...........................................42
         10.4     Rights without Prejudice....................................42

ARTICLE XI.     Fees..........................................................42
         11.1     Investment Banking Fees.....................................42
         11.2     Expenses....................................................43
         11.3     Legal Fees..................................................43

ARTICLE XII.    Termination and Waiver........................................43
         12.1     Termination.................................................43
         12.2     Waiver......................................................44

ARTICLE XIII.   Miscellaneous Provisions......................................44
         13.1     Expenses....................................................44
         13.2     Modification, Termination or Waiver.........................44
         13.3     Notices.....................................................44
         13.4     Binding Effect and Assignment...............................45
         13.5     Entire Agreement............................................45
         13.6     Calendar Days...............................................45
         13.7     Exhibits....................................................45
         13.8     Governing Law...............................................46
         13.9     Consent to Jurisdiction.....................................46
         13.10    Counterparts................................................46
         13.11    Section Headings............................................46
         13.12    Gender......................................................46
         13.13    Use of Term "Pioneer Partnership"...........................46


                  SIGNATURE PAGE

11249/436.3
                                        v

<PAGE>

                              INVESTMENT AGREEMENT


     INVESTMENT  AGREEMENT  dated  May 21,  1999  ("Agreement")  by and  between
Pioneer  Ventures   Associates  Limited   Partnership,   a  Connecticut  limited
partnership with offices at 651 Day Hill Road,  Windsor,  Connecticut 06095 (the
"Pioneer Partnership"),  and America's Shopping Mall, Inc., a Nevada corporation
with offices at 382 Route 59 #310, Monsey, New York 10952 (the "Company").

     WHEREAS, the Company is engaged in various direct marketing businesses.

     WHEREAS, the Company desires to obtain funds to complete the acquisition of
all the capital stock of Remarkable  Products and Creadis  Promotions,  Inc. and
(such transactions referred to sometimes herein as the "Acquisitions"),  and for
working capital purposes.

     WHEREAS,  the Pioneer  Partnership  desires to provide funds to the Company
for such purposes  through a purchase of shares of the Company's Series A Senior
Convertible Preferred Stock on the terms and subject to the conditions set forth
below.

     NOW  THEREFORE,  in  consideration  of the  investment  to be made,  mutual
benefits to be derived hereby and the representations, warranties, covenants and
agreements herein contained, and for other good and valuable consideration,  the
receipt and  sufficiency  of which is hereby  acknowledged,  the Company and the
Pioneer Partnership agree as follows:

                      ARTICLE I. SALE AND TRANSFER OF STOCK

1.   Series A Senior Convertible Preferred Stock.

     (a)  Upon the terms and subject to the conditions hereinafter set forth, at
          the Closing (as hereinafter  defined and set forth), the Company shall
          issue,  sell,  transfer  and  deliver to the  Pioneer  Partnership  an
          aggregate of ten thousand  (10,000)  shares of the Company's  Series A
          Senior  Convertible  Preferred  Stock,  $.001 par value per share (the
          "Preferred  Stock") at the  Purchase  Price set forth in  section  1.2
          hereof; the Preferred Stock shall have the terms and be issued subject
          to the  conditions  as set  forth  herein  and in the  Certificate  of
          Designation  of the Preferred  Stock to be filed and recorded with the
          Secretary of State of the State of Nevada prior to the  occurrence  of
          the Closing as set forth below.

     (b)  At the closing ("Closing") on May 21, 1999 or such other date no later
          than June 15,  1999 as the Company  and the  Pioneer  Partnership  may
          agree (the "Closing Date"),  the Company shall issue,  sell,  transfer
          and deliver to the Pioneer Partnership ten thousand (10,000) shares of
          Preferred  Stock  upon  payment of the  Purchase  Price  therefor  and
          satisfaction of the conditions contemplated herein.

11249/436.3

<PAGE>

     (c)  At the Closing,  the Company shall reserve (i) One Million Two Hundred
          Thousand  (1,200,000)  shares of Common Stock issuable upon conversion
          of all of the  Preferred  Stock,  representing  34.1% of the Company's
          Common Stock on a fully diluted basis  (assuming the conversion of all
          shares of Preferred Stock and any other  securities  convertible,  and
          the exercise of all options and warrants  exercisable  for,  shares of
          Common Stock other than the Warrants (as hereinafter defined)).

     (d)  Upon  sale and  issuance  to the  Pioneer  Partnership  each  share of
          Preferred Stock shall be fully paid, non-assessable and free and clear
          of all  manner of liens,  pledges,  encumbrances,  charges  and claims
          thereon.

     (e)  Certificates  evidencing the Preferred Stock shall be delivered by the
          Company to the Pioneer  Partnership at the Closing.  Such certificates
          shall also be  accompanied  by  evidence  satisfactory  to the Pioneer
          Partnership of the Company's payment of any applicable transfer taxes.
          The  Preferred  Stock and the  shares of Common  Stock  issuable  upon
          conversion of Preferred Stock shall be "restricted securities" as that
          term is defined in Rule 144 promulgated by the Securities and Exchange
          Commission  (the  "Commission")  under the  Securities Act of 1933, as
          amended (the "Securities Act").  Certificates evidencing the Preferred
          Stock shall be in the form annexed hereto as Exhibit 1.1.

1.2  Purchase Price and Payment.

     The Purchase Price for the Preferred Stock shall be four hundred and twenty
dollars  ($420.00) per share (such amount per share being sometimes  referred to
herein as the "Stated Value"),  equal to an aggregate investment of four million
two hundred thousand  ($4,200,000) dollars. Upon the occurrence and consummation
of the Closing, and in consideration therefor, the Pioneer Partnership shall pay
to the  Company at the  Closing,  by method of payment  selected  by the Pioneer
Partnership,  the sum of four million two hundred thousand  ($4,200,000) dollars
as full consideration for its subscription for the Preferred Stock.

1.3  Preferred Convertible into Common.

     Each share of  Preferred  Stock shall be  convertible  at the option of the
holder  at any time and from  time-to-time  into  such  number  of shares of the
Company's common stock, $.001 par value (the "Common Stock"),  as shall be equal
to the  Stated  Value of such share of  Preferred  Stock to be  converted  (plus
accumulated dividends, if so elected by the Holder) divided by Three Dollars and
Fifty Cents ($3.50) (the "Conversion  Price").  If the average closing bid price
of the  Company's  Common  Stock on the  NASD OTC  Bulletin  Board,  the  Nasdaq
SmallCap  Market,  the Nasdaq  National  Market or such other trading  market or
exchange  upon which the Common  Stock  shall then be traded for the twenty (20)
trading days  immediately  preceding the ninetieth (90th) day following the date
that the  Company's  Common Stock is eligible for public  trading is below Three
Dollars and Fifty Cents  ($3.50) (the "Reset  Average  Price"),  the  Conversion
Price shall be reset to a price per

11249/436.3
                                        2

<PAGE>

share of Common Stock equal to  seventy-five  percent (75%) of the Reset Average
Price. The date the Conversion Price is reset is sometimes referred to herein as
the "Reset  Date."  The  Conversion  Price and number of shares of Common  Stock
issuable  upon  conversion  of the  Preferred  Stock  will  also be  subject  to
adjustment in certain  circumstances upon any  recapitalizations,  including but
not limited to stock  splits,  readjustments  or  reclassifications,  to protect
against dilution, as set forth in more detail in section 1.7 hereof.

1.4  Cumulative Dividend.

     Holders of the  Preferred  Stock shall be entitled to an eight (8%) percent
cumulative annual cash dividend ($33.60 per share of Preferred Stock) calculated
on the basis of a 360-day year consisting of twelve 30-day months,  and shall be
payable  quarterly ($8.40 per share of Preferred Stock) in arrears on each March
31,  June 30,  September  30, and  December  31 out of the assets of the Company
legally available therefor. Dividends shall accrue daily commencing on the Issue
Date  whether or not earned or declared  and  whether or not there are  profits,
surplus or other  funds of the  Company  legally  available  for the  payment of
dividends.  The Preferred Stock dividend shall be paid before any dividend shall
be set apart or paid on the Common Stock for such quarter or for any other class
of capital stock. If less than the full  preferential  dividend is paid (whether
as a partial  payment or if no dividend is paid) to the holders of the Preferred
Stock in any quarter,  the unpaid  amount shall  accumulate  and be added to the
preferential  dividends due in the immediately subsequent quarter, in which case
such unpaid  amounts shall be paid first and the newly accrued  dividends of the
then current quarter, to the extent are unpaid,  shall accumulate until paid. No
dividends shall be paid to the holders of the Common Stock or any other security
of the Company if any dividends are unpaid on the Preferred  Stock. No dividends
shall be paid to the holders of any class of capital stock of the Company unless
and until all dividends  accrued and unpaid on the  Preferred  Stock are paid in
full.  The Company  may,  upon  approval  by a majority  of its entire  Board of
Directors,  elect to pay dividends upon the Preferred  Stock, by the issuance of
additional  shares of  Preferred  Stock  which  shall have terms and  conditions
identical to other shares of Preferred  Stock.  If the Company elects to pay any
dividend by the  issuance of  Preferred  Stock in lieu of a cash  dividend,  the
amount of such dividend  shall be thirteen  (13%)  percent  ($54.60 per share of
Preferred  Stock per annum; or $13.65 per share per quarter) based on the Stated
Value  thereof.  The failure to pay any  dividend  when due shall be an Event of
Default under the  Certificate of  Designation of the Preferred  Stock and shall
result  in  additional  dividend  payments  at the  default  rates as set  forth
therein.

1.5  Liquidation.

     In the  event of the  voluntary  or  involuntary  liquidation,  bankruptcy,
receivership, dissolution or winding up of the Company, holders of shares of the
Preferred Stock shall be entitled to receive a liquidation  preference  equal to
one thousand  dollars  ($1,000)  per share and,  subject to the  adjustments  as
provided in this section, an amount equal to any accrued and unpaid dividends to
the  payment  date  (the  "Liquidation  Preference"),   before  any  payment  or
distribution  is made to the holders of Common Stock or any other  securities of
the  Company.  Neither a  consolidation  or merger of the Company  with  another
corporation nor a sale or transfer of all or part of the

11249/436.3
                                        3

<PAGE>

Company's  assets for cash,  securities  or other  property will be considered a
liquidation, dissolution or winding up of the Company, provided that all accrued
but unpaid dividends on the Preferred Stock (including any interest due thereon)
are paid upon the occurrence of such event.

1.6  Reservation of Shares; Shares to be Fully Paid; Seniority.

     As of the date  hereof,  the Company  has  reserved,  free from  preemptive
rights,  out of its  authorized but unissued  shares of Common Stock,  or out of
shares of Common Stock held in its treasury, such number of shares of its Common
Stock as would be issuable upon conversion of all shares of Preferred Stock. The
Company  covenants  that all  shares of Common  Stock  which may be issued  upon
conversion  of  the   Preferred   Stock  will  upon  issue  be  fully  paid  and
nonassessable,  and free of all preemptive  rights,  liens and encumbrances.  So
long as there are any shares of Preferred Stock outstanding, the Preferred Stock
shall be senior to all other classes of stock and/or  securities issued or to be
issued by the Company.

1.7  Anti-Dilution Rights; Right of First Refusal.

     The Pioneer Partnership, so long as it, its partners or affiliates owns any
Preferred Stock, (and, if applicable,  the Common Stock acquired pursuant to the
conversion  of the  Preferred  Stock)  shall be  entitled,  as of right,  (i) to
purchase or subscribe for any capital stock or equity or debt  securities or any
options,  warrants,  rights to  purchase  any such  securities  or rights of the
Company proposed to be issued by the Company  (collectively  referred to as "New
Securities") and (ii) provide any debt financing  proposed to be obtained by the
Company.  The Company  acknowledges that the Pioneer  Partnership shall have the
right of first  refusal  under this section 1.7. The right of first  refusal set
forth hereinabove shall not be applicable to (i) securities issued to employees,
consultants  or  directors  of the Company  pursuant to any stock option plan or
stock purchase or stock bonus arrangement  approved by the Board of Directors of
the Company;  provided,  however,  such plan,  purchase or arrangement shall not
exceed the maximum amount as provided in section 6.5, (ii) securities offered to
the public pursuant to a registration statement filed pursuant to the Securities
Act, (iii) securities  issued pursuant to an acquisition of another  corporation
by the Company by merger,  share exchange,  purchase of all or substantially all
of the assets or other  reorganization  whereby  the  Company  is the  surviving
corporation,  in the case of a merger or  consolidation,  and the then  existing
shareholders  of the Company own not less than  fifty-one  percent  (51%) of the
voting stock of the Company on a fully  diluted basis  following  such merger or
consolidation,  or in the case of a share  exchange,  the Company  owns not less
than fifty-one  (51%) percent of the voting stock of such acquired  corporation,
(iv) any shares of Common  Stock  issued  pursuant  to the  exercise of options,
warrants or other securities  outstanding on the Closing Date, (v) any shares of
Common Stock or warrants,  options,  rights or  securities  convertible  into or
exchangeable  for  capital  stock of the  Company in  connection  with any stock
split,  stock dividend or similar event affecting the Company Common Stock,  and
(vi)  the  Preferred  Stock  and the  Common  Stock  to be  issued  pursuant  to
conversion of the Preferred Stock under this Investment Agreement.


11249/436.3
                                        4

<PAGE>

     The rights of the Pioneer  Partnership  under this  section 1.7 may, in the
discretion of the Pioneer  Partnership,  be assigned pro rata to any transferees
of the Preferred Stock.

     (a) Notice and  Exercise of Rights.  In the event the  Company  proposes to
issue New  Securities or to obtain any  financing,  it shall give to the Pioneer
Partnership  and any other holders of Preferred Stock (and holders of any Common
Stock  received upon  conversion of the Preferred  Stock)  written notice of its
intention,  describing  the type of New  Securities  to be  issued or debt to be
incurred,  the price and general terms upon which the Company  proposes to issue
the  same.  In  exercising  their  rights,  the  Pioneer   Partnership  (or,  if
applicable,  the transferees of such Preferred Stock to whom shares of Preferred
Stock have been  assigned)  shall be given  thirty (30) days from the receipt of
such notice to agree to purchase or subscribe for such New Securities or make or
arrange  such loan,  in whole or in part,  at the same price  and/or on the same
terms as proposed.

     (b)  Over-Allotment.  The  Pioneer  Partnership  shall  have  the  right of
over-allotment  to purchase  all of the New  Securities  or to make or arrange a
loan to purchase such New  Securities.  The Company shall provide  notice to the
Pioneer Partnership of the availability of such over-allotment,  and the Pioneer
Partnership shall be required to exercise its over-allotment rights, in whole or
in part  within  fifteen  (15)  business  days from the date of  receipt of such
notice. The Pioneer  Partnership shall be required to commit in writing,  at the
time it exercises  its rights  under this  section  1.7,  the maximum  amount of
over-allotment of New Securities it agrees to purchase or the amount of loans(s)
it intends to make or arrange, if any become available.

     (c) Nothing herein shall prevent the Pioneer Partnership, or its respective
partners,  shareholders or affiliates from purchasing  additional  securities of
the  Company  from  the  Company,  in the  open  market  or  otherwise,  thereby
increasing its ownership percentage.

1.8  Percentage of Fully Diluted Shares.

     The shares of Preferred Stock to be delivered by the Company to the Pioneer
Partnership as set forth above shall, if converted,  constitute  thirty-four and
one-tenth  percent  (34.1%)  percent of the fully diluted issued and outstanding
Common Stock of the Company as of the Closing Date. The term "fully  diluted" as
used in this  Agreement  shall mean the number of shares of the Common  Stock of
the  Company to be  outstanding  assuming  the  exercise  or  conversion  of all
warrants,  options or other securities  convertible into or exchangeable for the
Common  Stock of the Company as of the Closing  Date,  including  the  Preferred
Stock to be issued on the Closing Date, but not the Warrants.

1.9  Voting Rights and Prohibitive Covenants.

     The  Preferred  Stock  shall  have full  voting  rights  and shall be voted
together with the Common Stock as one class,  and the shares of Preferred  Stock
shall  entitle  the holder  thereof  to the number of votes as if the  Preferred
Stock had been converted into shares of Common Stock on the  appropriate  record
date.  So long as an aggregate of at least five percent (5%) of the  outstanding
Preferred Stock  (included in such 5% calculation  for the denominator  shall be
any Preferred Stock

11249/436.3
                                        5

<PAGE>

which  has  then  been  converted  into  Common  Stock)  is held by the  Pioneer
Partnership,  the Company shall not without the  affirmative  vote or consent of
the  holders of a majority  of all  outstanding  shares of the  Preferred  Stock
voting  separately  as a class (i) amend,  alter or repeal any  provision of the
Certificate  of  Incorporation  or the By-Laws of the Company so as to adversely
affect  the  relative  rights,  preferences,   qualifications,   limitations  or
restrictions  of the Preferred  Stock,  (ii)  authorize or issue any  additional
equity  securities  of the  Company  or of any  subsidiaries  other  than  those
issuable (x) upon the  conversion,  exchange or exercise of securities or rights
outstanding on the Closing Date and (y) pursuant to grants of options previously
granted and  outstanding  on the Closing Date under the  Company's  Stock Option
plan; provided,  however, that such consent shall not be unreasonably  withheld,
(iii) approve any merger,  consolidation,  compulsory  share exchange or sale of
assets to which the  Company is a party;  provided,  however  that such  consent
shall  not be  unreasonably  withheld,  (iv)  repurchase  or redeem  any  equity
securities or pay  dividends or other  distributions  on any equity  securities,
except as provided  pursuant to the terms of the Preferred Stock, (v) liquidate,
dissolve,  recapitalize or reorganize the Company,  (vi) incur any  indebtedness
for borrowed money,  or guarantee  indebtedness,  of other persons,  directly or
indirectly  except with respect to any wholly owned  subsidiaries,  (vii) effect
any fundamental changes in the nature of the Company's  business,  including but
not limited to  acquiring or investing  in another  business  entity;  provided,
however that such consent shall not be unreasonably  withheld, or (viii) approve
the sale or transfer of any material intangible or intellectual property,  other
than the issuance of licenses or sales of  equipment  in the ordinary  course of
business;  provided,  however,  that such  approval  shall  not be  unreasonably
withheld.

1.10 Voting Agreements Concerning Directors.

     (a)  Generally.  On the  Closing  Date,  one  (1)  nominee  of the  Pioneer
Partnership  (who may be John F.  Ferraro or  another  designee  of the  Pioneer
Partnership)  shall be elected a director  of the  Company for a period from the
Closing  Date  until  the  next  regularly   scheduled  annual  meeting  of  the
shareholders of the Company (or longer if the applicable  terms of directors are
set for  longer  periods).  So long as the  Pioneer  Partnership  shall  own any
Preferred  Stock or Common  Stock,  the Board of Directors of the Company  shall
nominate and include in the list of candidates for directors  recommended by the
Board of Directors, and use its best efforts to have elected by the shareholders
at least one nominee of the Pioneer Partnership.  Should any Pioneer Partnership
nominee decline to be nominated or elected, another of the Pioneer Partnership's
designees  shall have the right to  receive  notice of and to attend any and all
meetings of the Board of  Directors  of the  Company,  and the Company  shall be
required to deliver notice to such designee as if such designee were a director.
In furtherance of the foregoing,  the persons named in Exhibit  1.10(a)  hereto,
and any trusts,  or other entities or affiliates  related to them  (collectively
"Principal  Shareholders")  holding the voting rights to their shares,  shall at
the  Closing  execute  and  deliver  to the  Pioneer  Partnership  a Voting  and
Shareholders' Agreement in the form annexed hereto as Exhibit 1.10(a) hereto.

     (b) Additional Nominees of the Pioneer Partnership On Default. In the event
that (i) the  Company  shall  default  in the due and  punctual  payment  of any
installment of the cumulative

11249/436.3
                                        6

<PAGE>

dividends  on the  Preferred  Stock  when and as the same  shall  become due and
payable,  (ii) such default  shall  continue for 30 days and (iii)  provided the
Pioneer  Partnership  and/or its limited  partners and  affiliates  shall be the
holder(s)  of an  aggregate  of at least five (5%)  percent  of the  outstanding
Preferred Stock  (included in such 5% calculation  for the denominator  shall be
any  Preferred  Stock  which has then been  converted  into  Common  Stock),  in
addition to the other remedies available to the Pioneer Partnership, the Pioneer
Partnership shall have the right to nominate,  and the Board of Directors of the
Company  shall use its best efforts to have promptly  elected or appointed  such
number of  individuals  nominated  by the Pioneer  Partnership  such  additional
number of designees of the Pioneer  Partnership  as shall be necessary to ensure
that the Pioneer  Partnership  designees on the Board shall  constitute a simple
majority  of  the  Board  of  Directors.  Upon  such  appointment,  the  Pioneer
Partnership shall have the right to continue to appoint a simple majority of the
Board of Directors for so long  thereafter as the Pioneer  Partnership,  and its
partners and affiliates  shall own any Preferred  Stock or Common Stock acquired
upon conversion of any Preferred Stock. To facilitate the foregoing, the Company
has, concurrently with the execution hereof,  amended its by-laws to provide for
the terms of this section 1.10(b). A copy of the Company's  By-Laws,  as amended
to the Closing Date, is annexed  hereto as Exhibit  4.1(b).  The Company  hereby
covenants it shall not change such amended  provision of its By-Laws without the
Pioneer  Partnership's  prior  written  consent.  Failure  to obtain  such prior
written  consent to any such change  shall  constitute  an  additional  Event of
Default under the Preferred Stock.

1.11 Transfer Agent.

     Continental  Stock Transfer & Trust Company has been engaged and charged as
the  transfer  agent for the Common  Stock and with the  duties of the  transfer
agent and registrar of the Preferred Stock (the "Transfer Agent").

1.12 Use of Proceeds.

     (a) The net proceeds to be received by the Company,  after deduction of all
applicable (and previously unpaid) expenses of the Closing will be approximately
$4,020,000,  and the gross proceeds shall be used and applied  substantially  as
follows:

     Costs of Closing:

          Pioneer Partnership's
               Attorneys fees:                                      $40,000

          Company's Attorney's fees:                                $25,000

          Company's Accounting Fees:                                 $5,000

          Pioneer Partnership's Non-
          accountable expense allowance:                             $5,000

11249/436.3
                                        7

<PAGE>



          Investment Banking Fees:                                 $105,000

          Net Proceeds:                                          $4,020,000

          Acquisition of Remarkable Products, Inc.
              Payoff existing loan - Sterling Carl Marks           $800,000
              Payoff existing loan - Officer loans                  300,000
              Payoff existing loan - Paul Elmowsky                   80,000
              Payoff existing loan - Roy Failla                      15,000
              Legal Fees  Caro & Associates                           5,000
                                                                 ----------
                                                                 $1,200,000
                                                                 ==========
          Acquisition of Creadis Promotions, Inc.
              Repayment to shareholders for funds and
              working capital used to purchase business            $400,000
              Audit-fees - Arthur Yorkes & Company                   12,500
              Legal fees   Caro & Associates                          5,000
                                                                   --------
                                                                   $417,500
                                                                   ========

          Working Capital                                        $2,402,500

          TOTAL                                                  $4,200,000

     (b) The Company  shall expend these funds for the  purposes  indicated.  No
portion of the proceeds  will be paid to the Principal  Shareholders,  officers,
directors, or their affiliates or associates. However, funds allocated generally
to working  capital may be used for salaries  and wages of the general  employee
population,  and for board approved salaries of its executive officers and board
approved consulting, directors' and advisors' fees either (i) at rates currently
in effect  at the  Closing  Date or (ii) as are  ratified  at one or more  board
meetings at which the Pioneer Partnership nominee is in attendance.  Without the
approval of the  Compensation  Committee  of the  Company's  Board of  Directors
(which  committee  shall have at least one  Pioneer  Partnership  designee  as a
voting  member),  the Company and its officers and directors shall not authorize
or implement any material increases in compensation for salaries,  wages or fees
as compared  to those in effect on the Closing  Date,  as  disclosed  in Exhibit
4.28.  Material increases for purposes of this section 1.12 shall mean an annual
increase  of ten (10%)  percent or  greater.  No portion of the  proceeds of the
Closing will be used to pay cash finder's fees with respect to this  investment,
nor will the Company  issue  securities in payment of finder's fees with respect
to the investment to any person including the Principal Shareholders,  officers,
directors, or their affiliates or associates.

     (c) Margin Requirements.  The Company does not intend to, and will not, use
the proceeds of the offer and sale of the Preferred Stock hereunder, directly or
ultimately, (i) to purchase or carry Margin Stock (as such term is defined under
Regulation  U of the Board of  Governors of the Federal  Reserve  System,  as in
effect  from time to time) or to extend  credit to  others  for the  purpose  of
purchasing  or  carrying  Margin  Stock  or to  refund  indebtedness  originally
incurred for such purpose,

11249/436.3
                                        8

<PAGE>

or (ii) for any purpose which  entails a violation of, or which is  inconsistent
with,  the  provisions of  Regulations G, T, U or X of the Board of Governors of
the Federal Reserve System.

1.13 Redemption.

     The  Company  shall  have the right to redeem  any or all of the  shares of
Preferred  Stock on any  Quarterly  Dividend  Payment Date (for purposes of this
section 1.13 such date shall be the "Redemption Date"),  provided written demand
as set forth below is given.  The  redemption  price for each share of Preferred
Stock to be redeemed  shall be paid by the Company in cash in an amount equal to
the stated value of such share,  plus an amount  sufficient such that the holder
thereof  receives an annual rate of return equal to  twenty-five  percent (25%),
for the period from the original  Issue Date of such share until the  Redemption
Date, on a compounded basis.

     Thirty (30) days prior to the  Redemption  Date,  the Company shall provide
each  holder of  Preferred  Stock with a written  demand  ("Redemption  Notice")
(addressed  to the holder at its  address  as it  appears on the stock  transfer
books of the  Company) to redeem  shares of Preferred  Stock as provided  above,
which  notice shall  specify the  estimated  Redemption  Price and the number of
shares  to be  redeemed.  All  Redemption  Notices  hereunder  shall  be sent by
certified mail,  returned  receipt  requested,  and shall be deemed to have been
provided when received.

     On or prior to the Redemption  Date,  each holder of Preferred  Stock shall
surrender his or its  certificate  or  certificates  representing  the shares of
Preferred Stock to be redeemed, in the manner and at the place designated in the
Redemption  Notice.  If less than all shares  represented by such certificate or
certificates  are redeemed,  the Company shall issue a new  certificate  for the
unredeemed  shares.  From and after the Redemption Date, unless there shall be a
default in payment  of the  Redemption  Price,  all rights of each  holder  with
respect to shares of Preferred Stock redeemed on the Redemption Date shall cease
(except the right to receive the Redemption Price and interest at the rate of 8%
per annum,  on the basis of a 360-day year for the actual number of days elapsed
from the Redemption  Date to the date the  Redemption  Price is actually paid in
the event  payment is not made within 20 days after the  Redemption  Date),  and
such shares shall not be deemed to be outstanding for any purpose whatsoever.

                         ARTICLE II. REGISTRATION RIGHTS

2.1  Demand Registration.

     The Company  agrees that, on one (1) occasion from any date that is six (6)
months from the initial Issue Date in any eighteen  (18) month period,  it shall
promptly upon the written request of the Pioneer  Partnership,  at the Company's
sole  cost  and  expense,  file  such  registration  statement  pursuant  to the
Securities  Act to register the shares of Common Stock into which the  Preferred
Stock may be converted (the  "Registrable  Securities")  for  continuous  resale
under Rule 415  promulgated  by the  Commission  under the  Securities  Act. The
Company  shall use its best  efforts to cause  such  registration  statement  to
become and remain effective (including the taking of such steps as are

11249/436.3
                                        9

<PAGE>

reasonably necessary to obtain the removal of any stop order) on a timely basis.
The Company shall also execute an undertaking to file post-effective amendments,
appropriate  qualification  filings under applicable state securities (blue sky)
laws and appropriate  compliance with  applicable  regulations  issued under the
Securities Act.

2.2  Piggy-back Registration.

     (a) So long as the Pioneer  Partnership  or its partners or affiliates  are
the holders of Preferred  Stock or Common Stock,  if the Company shall  register
any of  its  securities  for  sale  pursuant  to  any  appropriate  registration
statement  under the  Securities  Act, the Company shall be required to offer to
such holders the opportunity to register any or all the Registrable  Securities,
without  cost to the  holders  thereof.  In  connection  with  these  piggy-back
registration  rights,  the  Company  shall  give all of the  Holders  notice  by
certified  mail at least thirty (30)  business  days prior to the filing of such
Registration  Statement  under the Act. The holders shall then have  twenty-five
(25) days to elect to include all or a portion of its Registrable Securities for
sale in the Registration Statement.

     (b)  The  registration  requirement  shall  not  apply  to  a  Registration
Statement filed by the Company pursuant to Form S-8 or S-4 or any successor form
or forms with the sole and express  purpose of registering  shares for employees
or for stock incentive plans, or any other inappropriate form.

     (c)  If the  registration  of  which  the  Company  gives  notice  is for a
registered public offering involving an underwriting, the Company will so advise
the holders.  In such event, these registration rights shall be conditioned upon
such  Holder's  participation  in such  underwriting  and the  inclusion of such
holder's  Registrable  Securities  in the  underwriting  to the extent  provided
herein.  All holders  proposing  to  distribute  their  securities  through such
underwriting  shall enter into an underwriting  agreement in customary form with
the underwriter  selected by the Company. In the event that the lead or managing
underwriter in its good faith judgment  determines that material  adverse market
factors  require a limitation  on the number of shares to be  underwritten,  the
underwriter may limit the number of Registrable  Securities.  In such event, the
Company shall so advise all holders of securities requesting  registration,  and
the number of shares of  securities  that are  entitled  to be  included  in the
registration and underwriting  shall be allocated pro rata among all holders and
other  participants,   including  the  Company,  in  proportion,  as  nearly  as
practicable,  to the  respective  amounts of  Registrable  Securities  and other
securities  which  they  had  requested  to be  included  in  such  registration
statement  at the time of  filing  the  registration  statement.  If any  holder
disapproves  of the terms of any such  underwriting,  he may  elect to  withdraw
therefrom by written  notice to the Company and the  underwriter,  provided such
notice is  delivered  within 60 days of full  disclosure  of such  terms to such
holder,  without  thereby  affecting the right of such holder to  participate in
subsequent offerings hereunder.


11249/436.3
                                       10

<PAGE>

2.3  Registration Covenants.

     In the case of each  registration  effected by the Company pursuant to this
Article  II,  the  Company  will keep each  Holder  advised in writing as to the
initiation,  progress, and declaration of effectiveness of each registration and
as to the completion thereof. At its expense, the Company will:

     (a) Keep such registration  effective for a minimum period of two (2) years
or until the Holder or Holders have completed the distribution  described in the
registration  statement  relating  thereto,  whichever  first occurs;  provided,
however, that in the case of any registration of Registrable  Securities on Form
S-3 which are intended to be offered on a continuous or delayed basis,  such two
(2) year  period  shall be  extended,  if  necessary,  to keep the  registration
statement  effective until all such  Registrable  Securities are sold,  provided
that Rule 415,  or any  successor  rule  under the  Securities  Act,  permits an
offering on a continuous or delayed basis,  and provided further that applicable
rules under the Securities Act governing the obligation to file a post-effective
amendment,  permit,  in lieu of  filing a  post-effective  amendment  which  (1)
includes any prospectus  required by section  10(a)(3) of the Securities Act, or
(2) reflects facts or events  representing  a material or fundamental  change in
the information set forth in the registration  statement,  the  incorporation by
reference  of  information  required  to be  included in (1) and (2) above to be
contained  in  periodic  reports  filed  pursuant  to section 13 or 15(d) of the
Securities  Exchange  Act of  1934,  as  amended  (the  "Exchange  Act')  in the
registration statement;

     (b)  Furnish  such  number of  prospectuses  and other  documents  incident
thereto as a Holder from time to time may reasonably request;

     (c) Furnish the Pioneer  Partnership with copies of all correspondence with
the Commission; and

     (d) In  connection  with any  underwritten  offering,  the  Company and the
Holders  will enter into any  underwriting  agreement  reasonably  necessary  to
effect the offer and sale of  Registrable  Securities,  provided such  agreement
contains customary underwriting provisions.

2.4  Blue Sky Registration.

     (a) The  Company  will use its best  efforts to  register  or  qualify  the
Registrable   Securities  covered  by  any  registration   statement  under  the
Securities Act and under such securities or blue sky laws in such  jurisdictions
within the United  States as the Pioneer  Partnership  may  reasonably  request;
provided,  however, that the Company reserves the right, in its sole discretion,
not to register or qualify  such shares of Common Stock in any  jurisdiction  in
which  such  shares of Common  Stock do not  satisfy  the  requirements  of such
jurisdiction.  The Company  covenants that  notwithstanding  the above,  that it
shall use its best efforts, at a minimum, to register or qualify the Registrable
Securities in the States of Connecticut and New York.


11249/436.3
                                       11

<PAGE>

     (b) The Company  shall (i) advise the Pioneer  Partnership  promptly  after
obtaining  knowledge  thereof,  and, if  requested  by the Pioneer  Partnership,
confirm such advice in writing,  of the issuance by the  Commission or any state
securities  commission  of  any  stop  order  suspending  the  qualification  or
exemption from qualification of the Registrable  Securities for offer or sale in
any  jurisdiction,  or the  initiation  of any  proceeding  for such purpose the
Commission or by any state securities  commission or other regulatory authority,
(ii) use its best  efforts to prevent  the  issuance  of any stop order or order
suspending the qualification or exemption from  qualification of the Registrable
Securities under any state securities or Blue Sky laws, and (iii) if at any time
the Commission or any state securities  commission or other regulatory authority
shall  issue  an  order   suspending   the   qualification   or  exemption  from
qualification  of the Registrable  Securities  under any such laws, use its best
efforts to obtain  the  withdrawal  or  lifting  of such  order at the  earliest
possible time.

2.5  Deregistration.

     In the event the Pioneer  Partnership  has not sold all of the  Registrable
Securities   included  in  the  registration   statement  prior  to  the  second
anniversary of the effective date of such  registration  statement,  the Pioneer
Partnership  hereby  agrees that the Company may  deregister  by  post-effective
amendment any Registrable  Securities of the Pioneer  Partnership covered by the
registration statement but not sold on or prior to such date.

2.6  Post-Effective Amendments.

     The  Company  agrees that it will  notify the  Pioneer  Partnership  of the
filing and effective date of each such post-effective amendment.

2.7  Right to Delay.

     The Company  shall have the one-time  right,  after it shall have  received
written  notice  pursuant  to section  2.1, to elect not to file or to delay any
such  proposed  registration  statement by not more than 60 days, or to withdraw
the same  after  the  filing  but  prior to the  effective  date if the  Company
determines  in good  faith  that the  filing or  amendment  of the  registration
statement would require the disclosure of non-public material  information that,
in its judgment,  would be  detrimental  to the Company if so disclosed or would
otherwise  adversely  affect a financing,  acquisition,  disposition,  merger or
other material  transaction.  Any withdrawal of a registration  statement  under
this section 2.7 shall renew the Demand Registration rights under section 2.1.

2.8  Selection of Underwriters.

     If a Demand  Registration  pursuant  to  section  2.1  hereof  involves  an
underwritten offering,  either the Pioneer Partnership or the Company shall have
the right to select the investment  banker or investment  bankers and manager or
managers  that will serve as the  underwriter  with respect to the  underwritten
offering;  provided, however that the party not selecting such underwriter shall
have the

11249/436.3
                                       12

<PAGE>

right to approve the  underwriter  and such approval  shall not be  unreasonably
withheld or delayed without a material reason stated in writing.

2.9  Principal Shareholders.

     For so long as the Pioneer Partnership, its partners or affiliates owns any
Preferred Stock or any Common Stock received upon conversion of Preferred Stock,
the Company will not file a  registration  statement on behalf of any  Principal
Shareholder (as that term is defined in the Voting and  Shareholders'  Agreement
between the Pioneer Partnership and certain  shareholders of the Company,  dated
as of the  Closing  Date) as  selling  shareholders  without  the prior  written
approval of the Pioneer Partnership.

2.10 Transferability of Registration Rights.

     The registration rights described in section 2.1 and section 2.2 are freely
transferable by the holders of Registrable Securities to any person to whom such
holder transfers its Registrable Securities.

2.11 Indemnification by Company re Registration Rights.

     The Company will indemnify each Holder, each of its officers, directors and
partners,  and each  person  controlling  such  Holder,  with  respect  to which
registration,  qualification  or compliance  has been effected  pursuant to this
Article  II, and each  underwriter,  if any,  and each person who  controls  any
underwriter against all claims,  losses,  damages and liabilities (or actions in
respect  thereof)  arising out of or based on any untrue  statement  (or alleged
untrue  statement)  of a material  fact  contained in any  prospectus,  offering
statement,   notification  or  the  like  incident  to  any  such  registration,
qualification or compliance,  or based on any omission (or alleged  omission) to
state therein a material fact required to be stated therein or necessary to make
the statements  therein not  misleading,  or any violation by the Company of the
Securities  Act or any rule or regulation  thereunder  applicable to the Company
and relating to action or inaction  required of the Company in  connection  with
any such registration, qualification or compliance, and will reimburse each such
Holder,  each  of  its  officers,   directors  and  partners,  and  each  person
controlling such Holder,  each such underwriter and each person who controls any
such underwriter,  for any legal and any other expenses  reasonably  incurred in
connection  with  investigating  and  defending  any such claim,  loss,  damage,
liability  or action,  provided  that the Company will not be liable in any such
case to the extent  that any such  claim,  loss,  damage,  liability  or expense
arises out of or is based on any untrue statement or omission based upon written
information furnished to the Company by such Holder or underwriter and stated to
be specifically for use therein.

2.12 Indemnification by Holder.

     Each Holder will, if Registrable Securities or other securities held by him
are included in the securities as to which such registration,  qualification, or
compliance is being effected,  indemnify the Company,  each of its directors and
officers and each underwriter, if any, of the Company's securities

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covered by such a registration  statement,  each person who controls the Company
or such  underwriter  within the meaning of the Securities Act and the rules and
regulations  thereunder,  each  other such  Holder  and each of their  officers,
directors,  and partners,  and each person controlling such Holder, for a period
of one (1) year from the effective date of such registration statement,  against
all claims,  losses,  damages and  liabilities  (or actions in respect  thereof)
arising out of or based on any untrue statement (or alleged untrue statement) of
a  material  fact  contained  in any such  registration  statement,  prospectus,
offering  circular or other document,  or any omission (or alleged  omission) to
state therein a material fact required to be stated therein or necessary to make
the statements  therein not misleading,  and will reimburse the Company and such
Holders, directors, officers, partners, persons, underwriters or control persons
for any legal or any other  expenses  reasonably  incurred  in  connection  with
investigating or defending any such claim, loss, damage, liability or action, in
each case to the extent, but only to the extent,  that such untrue statement (or
alleged  untrue  statement)  or omission  (or alleged  omission) is made in such
registration  statement,  prospectus,  offering  circular  or other  document in
reliance  upon and in  conformity  with  written  information  furnished  to the
Company by such Holder and stated to be specifically for use therein;  provided,
however,  that the obligations of such Holders  hereunder shall be limited to an
amount equal to the proceeds to each such Holder of securities  sold pursuant to
a registration statement required by this Article II.

2.13 Notice of Indemnity and Defense.

     Each  party  entitled  to  indemnification   under  this  Article  II  (the
"Indemnified  Party")  shall  give  notice to the  party  requiring  to  provide
indemnification (the "Indemnifying Party") promptly after such Indemnified Party
has actual knowledge of any claim as to which indemnity may be sought, and shall
permit the  Indemnifying  Party to assume  the  defense of any such claim or any
litigation  resulting  therefrom,  provided  that  counsel for the  Indemnifying
Party,  who shall conduct the defense of such claim or any litigation  resulting
therefrom,  shall be approved by the Indemnified Party (whose approval shall not
be unreasonably  withheld),  and the  Indemnified  Party may participate in such
defense at such party's  expense,  and provided  further that the failure of any
Indemnified  Party to give  notice as  provided  herein  shall not  relieve  the
Indemnified  Party of its  obligations  under this  Article II. No  Indemnifying
Party,  in the defense of any such claim or litigation,  shall,  except with the
consent of each  Indemnified  Party,  consent to entry of any  judgment or enter
into any settlement which does not include as an unconditional  term thereof the
giving by the claimant or plaintiff to such Indemnified  Party of a release from
all liability in respect to such claim or  litigation.  Each  Indemnified  Party
shall furnish such  information  regarding itself or the claim in question as an
Indemnifying  Party may reasonably request in writing and as shall be reasonably
required in connection  with the defense of such claim and litigation  resulting
therefrom.


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<PAGE>



                         ARTICLE III. CO-SALE PROVISIONS

3.1  Third-Party Offer and Co-Sale Notice.

     Any proposed sale of the capital stock of the Company by any Principal
Shareholder  will be subject to a participation  right of co-sale by the Pioneer
Partnership  and its assigns on a pro rata fully  diluted  basis.  If any one or
more of the  Principal  Shareholders  obtains from a third party  ("Third  Party
Purchaser")  an offer to purchase any amount of their shares of capital stock of
the Company,  such  Principal  Shareholders  shall submit a written  notice (the
"Co-Sale  Notice") to the Pioneer  Partnership  disclosing  the amount of shares
proposed to be sold, the offered  purchase price, the proposed closing date, and
the total number of shares owned by the Principal Shareholders.

3.2  Co-Sale Right of Participation.

     Upon  receipt  of a Co-Sale  Notice  from any  Principal  Shareholder,  the
Pioneer Partnership and its assigns may elect to participate in such transaction
and shall have the right to offer its  securities,  at the same price and on the
same terms as contained in the Co-Sale Notice. Each participating  selling party
who elects to  participate  in such sale shall be  entitled to sell his Pro Rata
Share (as herein  defined) of the number of shares the Third Party  Purchaser is
willing to purchase.  "Pro Rata Share" as used in the preceding  sentence  means
the  product of the number of shares  owned by such  selling  shareholder  and a
fraction,  the numerator of which is the number of fully diluted  shares held by
such selling shareholder participating in a subject sale, and the denominator of
which is the  total  number of fully  diluted  shares  held by all  shareholders
participating in a subject sale. Each participating  selling party shall in turn
be entitled to receive at the  applicable  closing the net  proceeds of the sale
allocable to the securities  sold on behalf of such selling  shareholder,  after
deduction of such selling  shareholder's  proportionate  share of the reasonable
expenses of the sale.

3.3  Excluded Sales.

     These co-sale provisions will not apply to any sale of securities  pursuant
to a  distribution  to the  public,  whether  pursuant  to a  registered  public
offering, Rule 144 under the Securities Act or otherwise.

3.4  Notice of Intent to Participate in Co-Sale.

     If the Pioneer  Partnership and/or its assignees wish to participate in any
sale under this Article III, then the Pioneer  Partnership  and/or its assignees
shall notify the selling  Principal  Shareholders  in writing of such  intention
within fifteen (15) business days after the Pioneer Partnership's receipt of the
Co-Sale  Notice  made  pursuant  to  section  3.1.  Such  notification  shall be
delivered  in  person  or by  facsimile  to the  Principal  Shareholders  at the
Company's offices.



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            ARTICLE IV. REPRESENTATIONS AND WARRANTIES OF THE COMPANY

     The Company  makes the  following  representations  and  warranties  to the
Pioneer  Partnership  each of which  shall be deemed  material,  and the Pioneer
Partnership,  in executing,  delivering and  consummating  this  Agreement,  has
relied  and will  rely upon the  correctness  and  completeness  of each of such
representations and warranties:

4.1  Organization, Qualification and Corporate Power.

     The Company (i) is a corporation duly organized and validly existing and in
good standing  under the laws of the State of Nevada;  (ii) is duly qualified to
transact business as a foreign  corporation and in good standing in the State of
New York,  being all states or  foreign  jurisdictions  in which its  activities
require  qualification  and the failure to be so qualified would have a material
adverse effect on the business and operations of the Company;  and (iii) has all
corporate  power  necessary  to engage in the  business in which it is presently
engaged and to enter into and consummate the  transactions  contemplated by this
Agreement. Annexed hereto as Exhibit 4.1(a) and 4.1(b), respectively,  are true,
accurate and complete copies of the Certificate of Incorporation and the By-Laws
of the Company, each as amended to date.

4.2-A Subsidiaries.

     The  Company has no  subsidiaries,  nor is it the  subsidiary  of any other
corporation  or  entity  except  for  Creadis  Promotions,   Inc.  (collectively
"Subsidiaries").  The  Subsidiaries  are all wholly  owned by the  Company.  The
Subsidiaries and affiliates are entities duly organized and validly existing and
in good standing under the laws of the State set forth on Exhibit 4.2-A.

     The Subsidiaries are controlled by the Company,  as such term is defined in
section  20(a) of the  Securities  Act. For purposes of this  section,  the term
"Subsidiary"  is defined to mean any  corporation  or other business  entity,  a
majority of whose outstanding  voting stock or ownership  interests  entitled to
vote for the election of directors or such other governing body is, at the time,
owned by the Company and/or one or more other subsidiaries.

4.2-B Affiliates.

     The Company has no  affiliated  entities,  nor is it the  affiliate  of any
other  corporation or entity except for the  affiliates  listed on Exhibit 4.2-B
(collectively  "Affiliates").  The  Affiliates  are wholly  owned by the Company
and/or by the Principal  Shareholders.  The term  "affiliate" is defined as that
term is  defined  in the  federal  securities  laws and the  regulations  of the
Commission  pursuant to those  laws,  and any entity in which the Company is (or
the Principal  Shareholders  are) the  beneficial  owner(s) of five (5%) or more
such affiliate. Upon the completion of the Acquisitions, Creadis, and Remarkable
will be the only Affiliates of the Company.


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<PAGE>

4.2-C Joint Ventures.

     Except as set forth in  Exhibit  4.2-C,  the  Company is not a party to any
partnership, management, shareholder, joint venture, or similar agreements.

4.3  Authorization of Agreement.

     The execution,  delivery and  performance by the Company of this Investment
Agreement and all other documents and instruments  contemplated hereby have been
duly authorized by all requisite  corporate  action.  A true,  correct and valid
copy  of  the  Company's  Board  of  Director's  resolution(s)  authorizing  the
transactions  and  securities  to be issued  hereunder,  in the form  annexed as
Exhibit 4.3 hereto, has been delivered to the Pioneer  Partnership.  Neither the
execution and delivery of this  Agreement nor compliance by the Company with any
of the provisions  hereof nor the consummation of the transactions  contemplated
hereby, will:

     (a)  violate  or  conflict  with  any  provision  of  the   Certificate  of
Incorporation or By-laws of the Company or its Subsidiaries or Affiliates or any
contract to which the Company or any of its Subsidiaries or Affiliates or any of
the properties or assets is bound;

     (b) violate or, alone or with notice or the passage of time or both, result
in the material  breach or  termination  of, or otherwise  give any  contracting
party the right to terminate,  or declare a material default under, the terms of
any material  agreement  or other  document or  undertaking,  oral or written to
which the  Company or any of its  Subsidiaries  or  Affiliates  is a party or by
which it or its or their  properties  or assets  may be bound  (except  for such
violations,  conflicts,  breaches or defaults  as to which  required  waivers or
consents by other parties have been, or will be obtained, prior to the Closing);

     (c) result in the creation or  imposition of any lien,  security  interest,
charge or encumbrance upon any of the properties or assets of the Company or any
of its Subsidiaries or Affiliates pursuant to the terms of any such agreement or
instrument;

     (d) violate any judgment,  order,  injunction,  decree or award against, or
binding upon the Company or any of its Subsidiaries or Affiliates or upon its or
their properties or assets; or

     (e) violate any law or  regulation of any  jurisdiction  relating to either
the Company any Subsidiary or Affiliate or any of their  respective  securities,
assets or properties.

4.4  Validity.

     This  Agreement  has been duly  executed  and  delivered by the Company and
constitutes the valid and legally binding obligation of the Company, enforceable
in accordance with its terms.


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<PAGE>

4.5  Government Approval.

     Except for filing a Form D with the  Commission  (to the extent  necessary)
and any applicable  Blue Sky filings,  including the State of  Connecticut,  and
filing the  Certificate of Designation of the Preferred Stock with the Secretary
of State of the State of Nevada,  no  registration or filing with, or consent or
approval of, or other action by, any federal, state or other governmental agency
or instrumentality is or will be necessary for the valid execution, delivery and
performance  of this  Investment  Agreement or any other document or transaction
contemplated hereby.

4.6  Capitalization.

     The authorized capital stock of the Company consists of: (a) Twenty Million
(20,000,000)  shares of Common Stock,  $.001 par value,  and (b)Twenty  Thousand
(20,000)  shares of Preferred  Stock,  $.001 par value,  authorized for issuance
under the  Company's  certificate  of  incorporation,  as amended.  One share of
Common Stock was issued to Advanced Medical Sciences,  Inc. ("Advanced") so that
the Company is currently a wholly owned subsidiary of Advanced.  The Company and
Advanced are parties to an Agreement and Plan of Merger dated as of May 21, 1999
pursuant  to which  Advanced  will be  merged  with and  into  the  Company.  In
connection with that merger, 1,379,740 shares of the Company's Common Stock have
been reserved for issuance to the shareholders of Advanced. The Company has also
reserved for issuance  700,000 shares of its Common Stock in connection with its
acquisition of all the issued and outstanding  shares of Common Stock of Creadis
Promotions, Inc. and 240,000 shares are reserved for issuance in connection with
the  Company's  acquisition  of  substantially  all  the  assets  of  Remarkable
Products,  Inc.  Accordingly,  if converted at the Conversion Price of $3.50 per
share,  the 10,000 shares of Preferred Stock would be convertible into 1,200,000
shares of Common Stock or 34.1% of the outstanding  shares of Common Stock, on a
fully  diluted  basis.  Upon  consummation  of the merger of  Advanced  into the
Company,  the one share  held by  Advanced  will be  returned  to the  Company's
treasury.  Except as set forth in  Exhibit  4.6,  no shares of Common  Stock are
issuable pursuant to existing agreements and there are no outstanding  warrants,
options or other  securities  convertible  into or  exchangeable  for the Common
Stock of the  Company,  and no other  shares  of  Common  Stock  are  issued  or
outstanding or committed for issuance  except those  committed for issuance upon
conversion of the Preferred Stock to be issued hereunder.

4.7  Annual Report and the Financial Statements.

     (a) The Company has heretofore  furnished to the Pioneer Partnership copies
of (i) the Company's  consolidated  audited financial  statements for its fiscal
year ended December 31, 1998 (hereinafter the "Audited  Financial  Statements"),
and (ii) the Company's  consolidated unaudited interim financial statement as at
and for the three months ended March 31, 1999 (hereinafter collectively referred
to as the  "Interim  Financial  Statements");  if the  term  "Audited  Financial
Statements" is used herein, then the unaudited Interim Financial  Statements are
excluded from such reference. However, reference to "Financial Statements" shall
mean both the Audited  Financial  Statements,  and all of the Interim  Financial
Statements, collectively. Such Financial Statements are

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<PAGE>

true, correct and complete in all material  respects,  and accurately set forth,
in all  material  respects,  the  financial  condition  of the  Company  and its
Subsidiaries as of their respective dates, and the results of operations for the
fiscal periods involved, and were prepared in conformity with generally accepted
accounting  principles  and  practices  consistently  applied  ("GAAP")  and are
annexed hereto as Exhibit 4.7-A. The Financial  Statements fairly present in all
material  respects the  financial  condition  and results of  operations  of the
Company and its  Subsidiaries  at the dates thereof and for the periods  covered
thereby.  Except as set forth in Exhibit 4.7 hereto,  since March 31, 1999,  the
Company and/or its Subsidiaries has incurred no material  (defined as $10,000 or
more for purpose of this section 4.7) obligation or liability, whether absolute,
accrued,  contingent  or  otherwise,  that is not  set  forth  in the  Financial
Statements.

     (b) The Company and/or its  Subsidiaries  have good and marketable title to
all of its property  and assets and such  property and assets are not subject to
any mortgage,  pledge,  lien or other encumbrance except as disclosed in Exhibit
4.7-B annexed hereto and made a part hereof.

     (c) The Company and/or its Subsidiaries had no obligations,  liabilities or
commitments,  contingent  or  otherwise,  of a  material  nature  which were not
provided for except as set forth in Exhibit 4.7-C and except those not exceeding
$10,000  in the  aggregate  and which  were  incurred  in the  normal  course of
business since March 31, 1999.

     (d) Since March 31, 1999,  there has been no materially  adverse  change in
the nature of the business of the Company and/or its  Subsidiaries nor in any of
their  financial  condition  or  property,  other  than  changes in the usual or
ordinary  course of  business,  and the Company has incurred no  obligations  or
liabilities nor made any commitments other than in the usual and ordinary course
of business or as disclosed in Exhibit 4.7-D.

     (e) The Company and/or its  Subsidiaries  are not a party to any employment
contract with any officer, director, or stockholder,  or to any lease, agreement
or other commitment not in the usual and ordinary course of business, nor to any
pension, insurance, profit-sharing or bonus plan, except as disclosed in Exhibit
4.7-E.

4.8  Patents, Trademarks, Etc.

     All of the officers, directors, principals and employees of and consultants
to the Company have assigned and transferred all of their Intellectual  Property
as defined  below,  to the  Company,  and are  contractually  bound to assign or
transfer all of their  Patents to the Company  whether now existing or hereafter
created or acquired,  all in  connection  with their duties to the Company.  The
Company and/or its Subsidiaries own or possess,  without any adverse claims with
respect thereto, and without known conflict with the rights of others, except as
disclosed in Exhibit 4.8, the rights to the patents, trademarks,  service marks,
trade names,  copyrights and licenses  listed in Exhibit 4.8 hereto and the same
constitute  all  of the  patents,  trademarks,  service  marks,  service  names,
copyrights,  and  licenses  necessary,  used or  useful  in the  conduct  of the
business of the Company (collectively the "Intellectual Property").  The Company
protects all technical, trade secret and

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<PAGE>



confidential  information  developed by and belonging to the Company  and/or its
Subsidiaries,  which has not been patented,  by maintaining the secrecy relating
thereto,  and the  Company  and/or its  Subsidiaries  will  continue  to seek to
protect  all  such   information,   technology  and  intellectual   property  by
maintenance of secrecy related thereto.

4.9  Taxes.

     Except as set forth in Exhibit 4.9 annexed hereto,  the Company and each of
the Subsidiaries has filed all applicable  federal,  state, county and local tax
and franchise  returns and reports  required to be filed by it and has paid (or,
as to taxes not  currently  due and  payable,  has made  adequate  provision  in
accordance with generally accepted accounting principles for the payment of) all
income  and other  taxes,  assessments,  franchise  fees and other  governmental
charges  required by law (including,  without  limitation,  withholding,  social
security,  payroll and similar  taxes) and all interest and  penalties,  if any,
thereon and all federal, state, local and other taxes accruable since the filing
of such returns have been  properly  accrued.  No adverse  proceedings  or other
actions  are  pending or have been taken for the  assessment  or  collection  of
additional  taxes of any kind from the Company and/or its  Subsidiaries  for any
period, and to the Company's knowledge, no investigation by the Internal Revenue
Service or any taxing authority affecting the Company and/or its Subsidiaries is
now pending.  All taxes that the Company and/or its Subsidiaries are required by
law to withhold or collect have been  withheld or  collected  and have been paid
over to the proper governmental  authorities or are properly held by the Company
for such payment.

4.10 Approvals.

     No  authorization  or approval of, or filing with, or  compliance  with any
applicable order, judgment, decree, statute, rule or regulation of, any court or
governmental  authority,  or approval,  consent,  release or action of any third
party,  is required in connection with the execution and delivery by the Company
of, or the performance or satisfaction of any agreement of the Company contained
in or  contemplated  by, this  Agreement,  except for claiming an exemption from
section 5 of the Securities Act of 1993 by filing a Form D or otherwise,  and by
claiming an exemption  from  registration  from  applicable  state Blue Sky laws
(including but not limited to the laws of Connecticut)  and any filings required
thereunder.

4.11 Litigation.

     Except as set forth on Exhibit 4.11 hereto,  neither the Company nor any of
its Subsidiaries, or affiliates is a defendant, nor are they a plaintiff against
whom  a  counter-claim  has  been  asserted  in  any  actions,   suits,  claims,
arbitrations, administrative or other proceedings or governmental investigations
seeking $5,000 or more in damages,  or any equitable relief,  pending or, to the
best of the Company's  knowledge,  threatened against,  relating to or affecting
the Company or any of the Subsidiaries, or their respective business, operations
or assets, whether or not fully covered by insurance,  or which question or seek
to prevent  consummation  of the  transactions  provided for in this  Agreement,
whether at law or in equity, or before or by any Federal,  state, local, foreign
or other

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<PAGE>

governmental  department,  agency  or  instrumentality,  nor to the  best of its
knowledge is there any basis therefor. Neither the Company nor any Subsidiary is
bound or  adversely  affected  by or in default  with  respect to any  judgment,
order,  writ,  injunction  or  decree  of  any  court  or  of  any  governmental
department, agency or instrumentality.

4.12 Acquisition Agreements; Schedule of Documents.

     The  Acquisition  Agreements  set  forth in  Exhibit  4.12  have  been duly
authorized, executed and delivered by all of the parties thereto and each of the
Acquisition Agreements is valid, binding and enforceable against all the parties
thereto.  No  breach,  or state  of facts  that  with  the  lapse of time  would
constitute a breach,  exists under any  Acquisition  Agreement.  No condition to
Closing  under any  Acquisition  Agreement  remains  unfulfilled  other than the
payment of the purchase price  thereunder  utilizing the sale of the proceeds of
the Preferred Stock under this Agreement in accordance with section 1.12 hereof.

     The  schedule  of  contracts  including  a summary in  tabular  form of all
material  terms  (including  but not  limited to the  purpose  of the  contract,
economic terms, covenants, warranties,  representations,  restrictions) attached
hereto as Exhibit 4.12 lists any and all material (material for purposes of this
paragraph only shall mean $10,000)  contracts or other  material  commitments or
obligations  relating  to the  Company  and  its  Subsidiaries,  (a) to  which a
Principal  Shareholder  and/or  officer  or  director  of  the  Company  or  any
Subsidiary  is a party,  (b) all leases of real and/or  personal  property,  (c)
union collective bargaining, employment, management and consulting agreements to
which the Company or any Subsidiary is a party,  (d) compensation  plans,  bonus
plans, deferred compensation arrangements,  pension and retirement plans, profit
sharing plans,  stock purchase and stock option plans,  (e) loan  agreements and
notes, (f) options to purchase property, (g) stockholder agreements, and (h) all
other  material  contracts  or  commitments  to  which  the  Company  is a party
(collectively,  the "Material  Agreements").  Except as listed on Exhibit 4.12,,
neither the Company  nor any of its  Subsidiaries  is a party to or bound by any
contract or commitment  (or group of related  contracts or  commitments),  other
than  contracts,  or agreements in the ordinary  course of business;  nor is the
Company nor any of its Subsidiaries  bound by any charter,  contractual or other
corporate  restriction  that materially and adversely affect or could affect its
business,  financial  condition or  prospects,  or which  restricts its right or
ability to operate its  business as  conducted or proposed to be conducted or to
pay  dividends  on the  Preferred  Stock.  On or prior to the date  hereof,  the
Company has delivered to the Pioneer Partnership or a representative  thereof, a
true and correct copy of each of the documents listed in Exhibit 4.12.

     All Material  Agreements are in full force and effect, are the legal, valid
and  binding   obligations  of  the  Company  and  the  other  parties  thereto,
enforceable in accordance with their terms (except as such enforceability may be
limited by bankruptcy  and insolvency  laws or by general  principles of equity,
whether consolidated in a proceeding in law or in equity).


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<PAGE>

4.13 No Defaults.

     Neither the Company nor any  Subsidiary  is in violation  of,  breach of or
default under, and no event  (including,  without  limitation,  execution of and
consummation  of the  transactions  provided for in this Agreement) has occurred
which with the passage of time or notice from or action by any party  thereto or
otherwise  could  result in a violation of or default  under,  or give any other
person  the right to  terminate,  as the case may be, any  indenture,  mortgage,
security, loan, lease or other material agreement to which the Company or any of
the  Subsidiaries  is a party or by which  any of them is bound or result in the
creation, imposition or acceleration of any material lien of any nature in favor
of any other person, other than defaults that will be cured (within the terms of
the applicable agreements) with the application of proceeds set forth in section
1.12 hereof.

4.14 Lack of Felonies.

     Neither  the  Company  nor its  Subsidiaries  nor any of  their  respective
principals, directors, or executive officers have ever been convicted of or pled
guilty at any time  within the past (10)  years to any felony  under the laws of
the United States or any state  thereof.  No criminal  arrests,  proceedings  or
actions are pending,  nor have any been  threatened in the last  thirty-six (36)
months against any of such persons.

4.15 No Judgments.

     There are no judgments,  decrees, binding decisions outstanding against the
Company or any of its Subsidiaries  which were issued in any legal proceeding of
any kind by any court,  arbitrator,  panel,  or other  governing or  determining
authority.

4.16 Insurance.

     The  Company  and its  Subsidiaries  are  covered  by  policies  of general
liability  insurance with coverage of at least  $2,000,000  with a deductible of
$1,000,  and  workers'  compensation  insurance  and  extended  coverage  on its
property.  There does not exist,  nor has there been,  any lapse in the coverage
under such  insurance  policies.  Such  policies are carried by a reputable  and
financially  stable  insurance  company and are sufficient to cover risks as are
customarily insured against by similar businesses. The Company represents it has
adequate insurance to replace a substantial amount of its assets.

4.17 No Brokers.

     All   negotiations   relative  to  this  Agreement  and  the   transactions
contemplated  hereby have been carried on directly with the Pioneer  Partnership
by the  Company,  without the  intervention  of any broker,  finder,  investment
banker (except Ventures  Management  Partners LLC or Pioneer Ventures Corp.), or
other third party. The Company has not engaged, consented to, or authorized

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                                       22

<PAGE>

any broker, finder, investment banker or other third party to act on its behalf,
directly  or  indirectly,   as  a  broker  or  finder  in  connection  with  the
transactions contemplated by this Agreement.

4.18 Loans and Liens.

     Attached  hereto as Exhibit  4.18 is a complete  and  accurate  list of all
secured and unsecured loans to which the Company or any of its Subsidiaries is a
party as a borrower,  debtor,  guarantor or as a party obligated  thereunder and
all other  financial  obligations  or judgments to which they are subject.  Such
schedule  sets forth in tabular form the identity of the borrower,  lender,  any
guarantors,  the original  principal amount,  the principal amount due at a date
within  90  days  hereof,  the  interest  rate,  the  current  standing  of such
obligation, the next payment due date, the amount of principal and interest next
due, the  maturity  date,  and a summary of any other  material  provisions  not
requested herein.

4.19 Solvency.

     The Company has not  admitted in writing or  otherwise  an inability to pay
its debts generally as they become due, filed or consented to the filing against
it of a petition in bankruptcy or a petition to take advantage of any insolvency
act,  made  an  assignment  for  the  benefit  of  creditors,  consented  to the
appointment of a receiver for itself or for the whole or any substantial part of
its  property,  or had ever a petition  in  bankruptcy  filed  against  it, been
adjudicated a bankrupt, or filed a petition or answer seeking  reorganization or
arrangement  under the federal  bankruptcy  laws or any other laws of the United
States or any other jurisdiction.

4.20 Registration Rights.

     Except as provided  for herein and as  otherwise  provided on Exhibit  4.20
annexed  hereto,  the Company is not a party to any agreement or commitment that
obligates the Company to register  under the Securities Act any of the Company's
presently  outstanding  securities or any of the Company's  securities  that may
hereafter be issued.

4.21 Compliance with Securities Laws.

     The offer,  grant,  sale,  and/or  issuance of the Preferred  Stock and the
Common Stock  issuable upon  conversion  of the Preferred  Stock shall not be in
violation of the Securities Act, the Exchange Act, any state securities or "blue
sky" laws, or the Company's  organization  documents such as the  certificate of
incorporation  or bylaws,  when offered,  sold and/or issued in accordance  with
this Agreement.  The Company has not (i)  distributed any offering  materials in
connection  with the offering and sale of the Preferred  Stock or (ii) solicited
any  offer to buy or sell the  Preferred  Stock by means of any form of  general
solicitation or advertising.


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<PAGE>

4.22 Transfer Restrictions.

     There are no  restrictions  on the transfer of capital stock of the Company
imposed  by  its  certificate  of  incorporation,   bylaws,  other  organization
documents,  any  agreement  to which the  Company is a party  (other  than those
agreements  expressly  contemplated  by, or  disclosed  in the Exhibits to, this
Agreement),  any  order of any  court or any  governmental  agency  to which the
Company is subject,  or any statute other than those  imposed by relevant  state
and federal securities laws.

4.23 Related Party Transactions.

     There are no agreements,  understandings or proposed  transactions  between
the Company and any of its officers, directors or other "affiliates" (as defined
in Rule 405  promulgated  under the Securities  Act) which involve  transactions
exceeding $5,000 in amount, except as outlined on Exhibit 4.23.

4.24 Miscellaneous.

     Except as set forth in Exhibit 4.12,  Exhibit 4.7-A or Exhibit 4.7-B or the
Audited Financial Statements or notes thereto, (a) the Company is not a party to
or bound by any  distribution,  sales agency,  franchise or similar agreement or
understanding  that  relates to the sale or  distribution  of its  products  and
services,  (b) the Company does not have a sole-source  supplier of  significant
goods and  services  (other  than  utilities)  with  respect to which  practical
alternative  sources are not available on comparable  terms and conditions,  (c)
there are neither pending, nor threatened,  any labor negotiations  involving or
affecting  the  Company,   and  no   organizing   activities   involving   union
representation  exists in  respect  of any of its  employees,  (d) except in the
ordinary course of business, the Company is not bound by any warranties relating
to its products or services,  such warranties include those for  merchantability
and fitness for a particular purpose, and (e) there has been no assertion of any
breach of product or service warranties that could have a material (greater than
$10,000) adverse affect on the business, financial condition or prospects of the
Company and its Subsidiaries,  considered in the aggregate.  Neither the Company
nor any of its employees,  consultants, officers or directors is prohibited from
engaging in any business  activity that is currently  carried on or contemplated
by the  Company or any  Subsidiary,  by reason of any  restrictive  covenant  or
agreement, including but not limited to, a covenant not-to-compete.

4.25 Additional Representations. The Company represents and warrants that:

     (a) The  investment to be  consummated  by the Pioneer  Partnership  in the
Company is NOT opposed by its board of directors;

     (b) The Company is NOT  engaged as a business  in real estate  investments,
and is not a real estate operating company;


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<PAGE>

     (c) The Company is NOT undergoing a bankruptcy liquidation;

     (d) The  securities to be issued upon  consummation  of the  investment are
either   exercisable  for,  or  convertible   into,   equity   securities  at  a
pre-determined  exercise  price  or  conversion  ratio,  except  for  the  reset
provisions of this Agreement;

     (e) The Company is NOT offering as an investment or otherwise any uncovered
options,  or any transaction in which  securities are sold short in an uncovered
transaction or which would be in violation of section 16(c) of the Exchange Act,
provided, however, that nothing in this subsection (e) shall prevent the Pioneer
Partnership  from  acquiring  options  or  warrants  exercisable  for,  or other
securities  convertible  into,  equity  securities or assets at a pre-determined
exercise price or conversion ratio;

     (f) The Company and its  subsidiaries are NOT domiciled in any country that
is, at the time of the closing of the  investment  and will ensure that,  at the
time  of the  conversion  or  partial  conversion  of any of the  securities,  a
participant  in an  international  boycott  illegal  under United  States law or
opposed by the United States government;

     (g) The Company is NOT an investment  company  registered or required to be
registered under the Investment Company Act of 1940, as amended;

     (h) The Company  conducts NO operations in Northern Ireland and will ensure
that at the time of the conversion or partial conversion of any of the shares of
Preferred  Stock that it conducts NO operations in Northern  Ireland  unless the
Company complies with the McBride  principles to the satisfaction of the Pioneer
Partnership.  The  McBride  principles  consist  of, but are not limited to, the
following:

     1)   increasing the  representation  of individuals from  under-represented
          religious groups in the workforce, including managerial,  supervisory,
          administrative, clerical and technical jobs;

     2)   providing  adequate security for the protection of minority  employees
          at the workplace and while traveling to and from work;

     3)   banning provocative religious or political emblems from the workplace;

     4)   publicly  advertising all job openings and making special  recruitment
          efforts to attract applicants from under-represented religious groups;

     5)   layoff,  recall and  termination  procedures  which do not in practice
          favor particular religious groupings;


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<PAGE>

     6)   abolishing   job   reservations,   apprenticeship   restrictions   and
          differential  employment criteria,  which discriminate on the basis of
          religion or ethnic origin;

     7)   developing  training programs that will prepare substantial numbers of
          current minority  employees for skilled jobs,  including the expansion
          of  existing  programs  and the  creation  of new  programs  to train,
          upgrade and improve the skills of minority employees;

     8)   establishing  procedures  to assess,  identify  and  actively  recruit
          minority employees with potential for further advancement; and

     9)   appointing a senior  management  staff member to oversee the company's
          affirmative  action  efforts and the setting up of timetables to carry
          out affirmative action principles.

     For purposes of this section 4.25, a  corporation  will be considered to be
"conducting  operations in Northern  Ireland" if it has facilities and employees
in Northern Ireland, either directly or through one or more subsidiaries;

     (i) The  Company is NOT and shall NOT be engaged in any form of business in
Iran which  could be  considered  contrary  to the  foreign  policy or  national
interests of the United States; and

     (j) The Company, if it is an entity organized outside of the United States,
covenants  that it shall  obtain,  on or before  closing,  a written  opinion of
counsel,  which  counsel  and  opinion  letter  shall  be  addressed  to  and be
acceptable to the Pioneer  Partnership (in addition to that opinion  required by
section 7.6 or incorporated within such opinion), to the effect that as a result
of the investment in the Company by the Pioneer  Partnership neither the limited
partners, the general partner nor the Pioneer Partnership will be liable, either
directly or indirectly, for any claim, obligation, or liability of the Company.

4.26 Use of Proceeds.

     The Company represents it shall use and apply the proceeds from the Closing
only for such purposes as set forth in section 1.12 hereof.

4.27 Industry Specific Regulations.

     The Company and the  Subsidiaries  and their  operations do not violate any
state or federal  laws or  regulations  with  respect to the U.S.  Environmental
Protection Agency,  OSHA, or the FCC, and or their state corollary agencies,  or
any other  laws or  regulations  to which the  Company or its  Subsidiaries  are
subject.  No notices of  deficiency or notices of any kind which may inhibit the
operations  of the  Company  or its  Subsidiaries  has  been  received  from any
governmental agency

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                                       26

<PAGE>

including but not limited to the U.S. Environmental  Protection Agency, OSHA, or
the U.S. Food and Drug Administration, or their state corollary agencies, or any
other governmental agency or authority.

4.28 Wages and Salary.

     Appended hereto as Exhibit 4.28 is a listing of wages, salaries and fees of
all officers,  directors and Principal  Shareholders and all other parties whose
compensation  from the Company and/or any Subsidiary  exceeds  $50,000 per year.
Other than as set forth in Exhibit 4.28 hereto, at no time since the date of the
fiscal  year end of the  Audited  Financial  Statements  has the  Company or its
officers or  directors  authorized  or  implemented  any  material  increases in
compensation for salaries,  wages or fees in excess of whichever is most recent.
Material  increases  for purposes of this section shall mean a ten (10%) percent
or greater increase.

4.29 Compliance with ERISA and other Benefit Plans.

     Neither the Company nor any of its Subsidiaries has any employee benefit or
pension  plans or  arrangements  that are  covered by ERISA or is subject to the
minimum  funding  standards  under  section 412 of the Internal  Revenue Code of
1986,  as amended.  The  Company's  existing  benefit  plans  (including  profit
sharing,  deferred compensation,  stock option, employee stock purchase,  bonus,
retirement, health or insurance plans), relating to the employees of the Company
are duly registered  where required by, and are in good standing in all material
respects  under,  all  applicable  laws;  all  required  employer  and  employee
contributions and premiums under such benefit plans to the date hereof have been
made;  the  respective  fund or funds  established  under such benefit plans are
funded  in  accordance  with  applicable  laws;  and  no  past  service  funding
liabilities exist thereunder.

4.30 Environmental Matters.

     The costs and liabilities associated with Environmental Laws (including the
cost of compliance  therewith)  will not have a Material  Adverse  Effect on the
business,   condition   (financial  or  otherwise),   operations,   performance,
properties  or prospects of the Company or any  Subsidiary.  Each of the Company
and the  Subsidiaries  conducts its  businesses  in  compliance  in all material
respects with all applicable Environmental Laws currently in effect.

4.31 Confidentiality Agreements.

     Except as set forth in Exhibit  4.31,  all employees of the Company and its
Subsidiaries  have  executed  and  delivered  to the Company a  non-compete  and
confidentiality   agreement  (the  "Confidentiality   Agreement")  in  the  form
previously  provided to the Pioneer Partnership and have assigned to the Company
all rights,  title and interest in and to any inventions,  copyrights,  patents,
trademarks and similar intellectual  property relating in any way to business of
the Company and its Subsidiaries.  The Confidentiality Agreements constitute the
legal, valid and binding obligations of

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                                       27

<PAGE>

the  respective   employees  who  have  executed  and  delivered  them  and  are
enforceable by the Company in accordance  with their terms.  Neither the Company
nor any Subsidiary has taken any action to waive any rights of the Company under
any Confidentiality  Agreement or to publish any confidential information of the
Company in any way so as to render any Confidentiality  Agreement unenforceable.
The Company covenants to obtain the signatures of the remaining  employees named
in Exhibit  4.31 as soon as  practicable,  but in no event more than thirty (30)
days, following the Closing Date.

4.32 Officer and Director Questionnaires.

     To the best  knowledge of the Company,  after due inquiry,  the officer and
directors questionnaires delivered to the Pioneer Partnership in connection with
the transactions  contemplated by this Agreement are true, accurate and complete
and contain no  material  misstatements  of fact,  nor do they fail to state any
fact required to make the facts stated therein not misleading.

4.33 Complete Disclosure.

     No  representation,  warranty or  statement,  written or oral,  made by the
Company in this  Agreement or in any  schedule,  exhibit,  certificate  or other
document  furnished  or to be  furnished  to the Pioneer  Partnership,  pursuant
hereto or otherwise,  in connection with the transactions  contemplated  hereby,
has contained, contains or will contain at the Closing Date any untrue statement
of a material  fact or has  omitted,  omits or will omit at the  Closing  Date a
material fact required to be stated  therein or necessary to make the statements
contained therein not misleading.


      ARTICLE V. REPRESENTATIONS AND WARRANTIES OF THE PIONEER PARTNERSHIP

     The Pioneer Partnership represents and warrants as follows:

5.1  Organization.

     The Pioneer Partnership is a limited partnership duly organized and validly
existing under the laws of the State of Connecticut.

5.2  No Breach.

     The execution and delivery of this Agreement by the Pioneer Partnership and
the  consummation of the transactions  contemplated  hereby will not violate any
judgment,  order,  injunction,  decree,  or award against,  or binding upon, the
Pioneer Partnership or upon its properties or assets.


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<PAGE>

5.3  Authority for and Binding Nature of Agreement.

     This Agreement and the documents  delivered  pursuant hereto have been duly
executed and delivered by the Pioneer Partnership and are valid and binding upon
it in accordance with their respective terms.

5.4  Brokers.

     All   negotiations   relative  to  this  Agreement  and  the   transactions
contemplated  hereby  have been  carried  on  directly  with the  Company by the
Pioneer Partnership without the intervention of any broker,  finder,  investment
banker (except Ventures  Management  Partners LLC or Pioneer Ventures Corp.), or
other third party.  The Pioneer  Partnership  has not engaged,  consented to, or
authorized  any broker,  finder,  investment  banker  (except  Pioneer  Ventures
Corp.), or other third party to act on its behalf, directly or indirectly,  as a
broker  or finder  in  connection  with the  transactions  contemplated  by this
Agreement.

5.5  Securities Laws Matters.

     (a) The Pioneer  Partnership  recognizes and understands that the Preferred
Stock and the  Common  Stock  into  which  the  Preferred  Stock is  convertible
(collectively,  the  "Securities")  will not on the Closing  Date be  registered
under the  Securities  Act,  or under  the  securities  laws of any  state  (the
"Securities Laws").

     (b) The  Pioneer  Partnership  represents  and  warrants  that (i)  Pioneer
Partnership has business  knowledge and experience,  such experience being based
on  actual  participation  therein,  (ii)  Pioneer  Partnership  is  capable  of
evaluating  the  merits and risks of an  investment  in the  Securities  and the
suitability of an investment therein, (iii) the securities to be acquired by the
Pioneer  Partnership in connection  with this Agreement will be acquired  solely
for investment and not with a view toward resale or  redistribution in violation
of the securities laws, and (iv) Pioneer Partnership is an "accredited investor"
within the meaning of Regulation D promulgated by the Commission pursuant to the
Securities Act.

     (c) The Pioneer  Partnership has consulted with Pioneer  Partnership's  own
counsel in regard to the Securities  Laws and is aware (i) of the  circumstances
under which the Pioneer Partnership is required to hold the Securities,  (ii) of
the limitations on the transfer or disposition of the Securities, (iii) that the
Securities must be held  indefinitely  unless the transfer thereof is registered
under the Securities Laws or an exemption from  registration  is available,  and
(iv) that no exemption from  registration  is likely to become  available for at
least one year  from the date of  acquisition  of the  Securities.  The  Pioneer
Partnership  has  been  advised  by  Pioneer  Partnership's  counsel  as to  the
provisions  of Rules  144 and 145 as  promulgated  by the  Commission  under the
Securities Act and has been advised of the applicable  limitations  thereof. The
Pioneer Partnership  acknowledges that the Company is relying upon the truth and
accuracy of the representations and warranties in this

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                                       29

<PAGE>

section  5.5  by  the  Pioneer  Partnership  in  consummating  the  transactions
contemplated  by this Agreement  without  registering  the Securities  under the
Securities Laws.

     (d) The Pioneer  Partnership  and the Company  agree that the  certificates
representing  the  securities to be acquired  pursuant to this Agreement will be
imprinted with the following legend, the terms of which are specifically  agreed
to:

                  THE SECURITIES  REPRESENTED BY THIS  CERTIFICATE HAVE NOT BEEN
                  REGISTERED  UNDER THE  SECURITIES ACT OF 1933, AS AMENDED (THE
                  "ACT"),  OR UNDER ANY APPLICABLE STATE SECURITIES LAWS AND ARE
                  "RESTRICTED  SECURITIES"  AS THAT TERM IS  DEFINED IN RULE 144
                  UNDER THE ACT. NEITHER THE SECURITIES NOR ANY INTEREST THEREIN
                  MAY BE  OFFERED  FOR SALE,  SOLD,  TRANSFERRED,  OR  OTHERWISE
                  DISPOSED  OF  EXCEPT  PURSUANT  TO AN  EFFECTIVE  REGISTRATION
                  STATEMENT  UNDER THE ACT AND SUCH STATE  SECURITIES LAWS OR AN
                  EXEMPTION  FROM  REGISTRATION  UNDER  SUCH ACT AND  SUCH  LAWS
                  WHICH, IN THE OPINION OF COUNSEL FOR THE HOLDER, WHICH COUNSEL
                  AND OPINION  ARE  REASONABLY  SATISFACTORY  TO THE COUNSEL FOR
                  THIS CORPORATION, IS AVAILABLE.

The Pioneer  Partnership  understands and agrees that  appropriate stop transfer
notations  will be placed in the records of the  Company  and with its  transfer
agent in  respect  of the  Securities  which  are to be  issued  to the  Pioneer
Partnership.

5.6  Additional Matters.

     The Pioneer Partnership agrees that neither the Pioneer Partnership nor its
general partner shall sell any shares of the Common Stock or otherwise engage in
short-selling efforts during the 90 days prior to the Closing Date or the twenty
(20) trading days immediately preceding the Reset Date.

                              ARTICLE VI. COVENANTS

     The Company hereby warranties and covenants that:

6.1  Financial.

     Since the date of its Audited Financial Statements,  except as contemplated
or disclosed in Exhibit 6.1 hereto or elsewhere in this  Agreement,  the Company
has not (i) paid or declared any

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<PAGE>

dividends on, or made any  distributions in respect of, or issued,  purchased or
redeemed,  any of the  outstanding  shares of its capital stock, or (ii) made or
authorized any changes in its Certificate of  Incorporation  or in any amendment
thereto or in its bylaws,  or (iii) made any  commitments  or  disbursements  or
incurred any  obligations or  liabilities of a substantial  nature and which are
not in the usual and  ordinary  course of  business,  or (iv)  other than as set
forth in Exhibit 4.7-B mortgaged or pledged or subjected to any lien,  charge or
other  encumbrance  any of its  assets,  tangible  or  intangible,  or (v) sold,
leased,  or  transferred  or contracted  to sell,  lease or transfer any assets,
tangible or  intangible  or entered into any other  transactions,  except in the
usual and ordinary  course of business,  or (vi) made any loan or advance to any
stockholder, officer or director of the Company or to any other person, firm, or
corporation,  or (vii) other than  disclosed in Exhibit 4.28,  made any material
change  in  any  existing  employment  agreement  or  materially  increased  the
compensation payable or made any arrangement for the payment of any bonus to any
officer, director, employee or agent.

6.2  Access.

     For so long as either the Pioneer  Partnership and/or its partners own five
(5%)  percent or more of the  Company's  Common  Stock  directly  or through the
possible conversion of its Preferred Stock on a fully diluted basis, the Company
shall  afford,  at its  sole  cost  and  expense,  to the  officers,  attorneys,
accountants  and other  authorized  representatives  of the Pioneer  Partnership
and/or its assigns free and full access,  during regular business hours and upon
reasonable notice, to the books, records, personnel, accountants, attorneys, and
properties  of the  Company  so that  the  Pioneer  Partnership  may  have  full
opportunity to make such review,  examination and investigation as it may desire
of its  respective  business and affairs.  The Company will cause its employees,
accountants,  and attorneys to cooperate fully with said review, examination and
investigation  and to make full  disclosure  to the Pioneer  Partnership  of all
material facts affecting its financial condition and business operation. Nothing
herein  shall  limit the rights of the  Pioneer  Partnership  and/or its assigns
which are  available  under or granted by  applicable  statutes  with respect to
access, review, examination and investigations. Interference with said rights or
delay in  accommodating  such rights by the Company shall be an Event of Default
of the terms of the Preferred Stock.

6.3  Books of Record and Account.

     The Company shall  maintain at all times proper books of record and account
in accordance  with GAAP.  For so long as either the Pioneer  Partnership or its
partners own five (5%) percent or more of the Company's Common Stock directly or
through the possible conversion of its Preferred Stock on a fully diluted basis,
the Company will provide the Pioneer  Partnership,  within 45 days of the end of
each fiscal quarter, copies of quarterly unaudited financial statements,  within
90 days of the end of each  fiscal  year,  copies  of annual  audited  financial
statements consisting of balance sheets, statements of operations, statements of
cash  flows,  statements  of changes in  stockholders'  equity,  notes,  and the
accountants' or auditors' opinions thereto, all prepared in accordance with GAAP
and copies of any periodic  reports or other  filings  required to be filed with
the  Commission  under the  Securities  Act and the  Exchange  Act.  The  annual
financial  statements  shall be audited by an accounting  firm acceptable to the
Pioneer Partnership. Interference with said rights or delay in

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<PAGE>

accommodating such rights by the Company, or in providing such reports, shall be
an Event of Default of the terms of the Preferred Stock.

6.4  Membership on Board.

     The  Company's  By-laws  provide for a three (3) person  Board of Directors
subject to increase pursuant to the By-Laws.  Promptly upon the Closing Date and
for so long as the Pioneer  Partnership  or its  partners  own any shares of the
Company's  Preferred  Stock or Common  Stock  directly or through  the  possible
conversion  of  Preferred  Stock all on a fully  diluted  basis,  the  Company's
Principal Shareholders shall cause one (1) designee from the Pioneer Partnership
to be  nominated  and elected to serve as a director of the  Company.  Except as
provided  for in  section  1.10(b)  in  connection  with an Event of  Default or
elsewhere in this  Agreement,  additional  membership on the Board shall require
majority approval of the remaining members of the Board of Directors or election
at a  meeting  of  shareholders.  Both a  Compensation  Committee  and an  Audit
Committee of the Board of  Directors  shall have been  established  prior to the
Closing Date.  The  Compensation  Committee  shall consist of a maximum of three
directors,  including a designee of the Pioneer Partnership. The Audit Committee
shall  consist  of a maximum of three  directors,  including  a designee  of the
Pioneer Partnership.  The Compensation Committee shall be maintained to consider
and recommend to the Board of Directors  matters  concerning the compensation of
executives, awards of stock options, and other incentive compensation.

6.5  Stock Option Plan.

     The Company may retain its current stock option,  bonus or stock  incentive
plan(s), or cancel such plan(s) and adopt a new stock incentive plan in order to
have the ability to provide  incentives to its key employees,  future  employees
and others.  The aggregate  stock incentive pool shall consist of that number of
shares of the Common  Stock of the Company as is  approved  by the  Compensation
Committee.  Except  as set  forth in  Exhibit  6.5  annexed  hereto,  no  person
beneficially  owning more than ten percent (10%) of the Company's  fully diluted
capital stock shall be eligible to participate in such plan.

6.6  Rule 144 Transfers.

     (a) Rule 144  Compliance.  With a view to making  available the benefits of
certain rules and regulations of the Commission which may at any time permit the
sale of the shares to the public without registration, at all times after ninety
(90)  days  after any  registration  statement  covering  a public  offering  of
securities of the Company under the Securities Act shall have become  effective,
or at all times after the Company has a class of Securities registered under the
Exchange  Act, the Company  agrees to use its best efforts to: (i) make and keep
public information available,  as those terms are understood and defined in Rule
144  under  the  Securities  Act;  (ii) use its best  efforts  to file  with the
Commission  in a timely manner all reports and other  documents  required of the
Company under the  Securities  Act and the Exchange  Act;  (iii) furnish to each
holder of Registrable  Securities forthwith upon request, a written statement by
the Company as to the Company's compliance with

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                                       32

<PAGE>

the  reporting  requirements  of  Rule  144  and of the  Securities  Act and the
Exchange  Act,  a copy of the most  recent  annual  or  quarterly  report of the
Company,  and such other  reports and  documents so filed by the Company as such
holder may  reasonably  request in availing  itself of any rule or regulation of
the Commission  allowing such holder to sell any Registrable  Securities without
registration;   and  (iv)  use  the  Company's   best  efforts  to  satisfy  the
requirements of all such rules and regulations  (including the  requirements for
current  public  information,  registration  under the  Exchange  Act and timely
reporting  to the  Commission)  at the  earliest  possible  date after its first
registered public offering.

     (b) Supplemental Information.  If at any time the Company is not subject to
the  requirements  of section 13 or 15(d) of the Exchange  Act, the Company will
promptly  furnish at its expense,  upon request,  for the benefit of the Pioneer
Partnership or its partners,  and prospective  purchasers of the Preferred Stock
or the Common Stock issuable upon conversion of the Preferred Stock, information
satisfying the information requirements of Rule 144 under the Securities Act.

     (c) Acceptable Counsel. The Company acknowledges and agrees that counsel to
the  Pioneer  Partnership,  including,  but not  limited to  Kenneth B.  Lerman,
Esquire,  and Harrington,  Ocko & Monk, LLP, shall be acceptable  counsel to the
Company for  purposes of issuing an opinion of counsel with respect to transfers
of  securities  to its  affiliates,  or with respect to transfers of  securities
under Rule 144 or such successor regulation.

6.7  Undertaking to Register its Securities pursuant to the Exchange Act.

     In the event the Company shall not have its Common Stock  registered  under
section 12 of the Exchange  Act, the Company  undertakes to use its best efforts
to register  the Common Stock under the Exchange Act no later than the date that
is six (6)  months  from the  Closing  Date.  The  Company  shall (i) advise the
Pioneer  Partnership  promptly  after  obtaining  knowledge  thereof,   and,  if
requested by the Pioneer  Partnership,  confirm  such advice in writing,  of the
issuance by any state  securities  commission of any stop order  suspending  the
qualification  or exemption  from  qualification  of the Preferred  Stock or the
Common Stock for offering or sale in any jurisdiction,  or the initiation of any
proceeding  for  such  purpose  by any  state  securities  commission  or  other
regulatory  authority,  or (ii) use its best  efforts to prevent the issuance of
any  stop  order  or  order  suspending  the  qualification  or  exemption  from
qualification  of the  Preferred  Stock or the  Common  Stock  under  any  state
securities  or Blue Sky  laws,  and  (iii) if at any time any  state  securities
commission or other  regulatory  authority  shall issue an order  suspending the
qualification  or exemption from  qualification of the Preferred Stock under any
such laws,  use its best  efforts to obtain  the  withdrawal  or lifting of such
order at the earliest possible time.

6.8  Undertaking to File Exchange Act Filings and to be Listed on NASDAQ.

     Provided the Company has securities which are publicly  traded,  or has one
or more classes of securities registered under the Exchange Act or subject to an
undertaking  to file  periodic  reports  with the  Commission:  (a) The  Company
undertakes to continue filing its proxy statement, its annual

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<PAGE>

reports on Form 10-K and its  quarterly  reports on Form 10-Q,  or on such other
appropriate forms, with the Commission for so long as the Pioneer Partnership or
its  partners  hold  any  Preferred  Stock or  Common  Stock  received  upon the
conversion  of  Preferred  Stock;  (b) Once the Company  qualifies,  the Company
undertakes  to use its best  efforts  to obtain  and  maintain  a listing on the
Nasdaq SmallCap Stock Market,  the NASDAQ National Market System,  or such other
national  stock  exchange  upon which the Common Stock shall be qualified for so
long as the Pioneer  Partnership  holds any  Preferred  Stock,  or Common  Stock
obtained  through  conversion of the Preferred Stock. The Company shall take all
reasonable action to maintain such listing after it is so approved and listed. A
delisting from the NASD OTC Bulletin  Board,  the Nasdaq  SmallCap Stock Market,
the NASDAQ  National  Market System,  or such other national stock exchange upon
which the Common  Stock is  listed,  and  without  the  simultaneous  listing on
another  national stock  exchange,  shall be an Event of Default of the terms of
the Preferred  Stock; and (c) The Company agrees that any and all future filings
(e.g. Schedule 13D or 13G) required to be made by the Pioneer Partnership or its
nominees  as  directors  shall be  prepared  by and filed by the Company on such
parties behalf with such parties' consent and  cooperation;  the expense of such
filings  including  the  legal  fees  incurred  therewith  shall be borne by the
Company.

6.9  Dividend Restriction Waiver.

     The Company (and its Subsidiaries if applicable)  shall obtain prior to the
Closing a signed original waiver and estoppel certificate  (addressed to each of
them and to the Pioneer  Partnership)  from each of its lenders,  certifying and
agreeing  either that the  issuance  and delivery of the  Preferred  Stock,  the
declaration and payment of dividends on the Preferred  Stock,  the conversion of
Preferred  Stock into shares of Common  Stock,  the issuance and delivery of the
Common  Stock  and the full  compliance  of the  Company  with the terms of this
Agreement and the  Certificate of  Designation of the Preferred  Stock shall not
constitute an event of default or require or enable the lender to accelerate any
indebtedness of the Company.

6.10 Rights if Trading in Common Stock is Suspended.

     In the event that at any time within the period  commencing  when the first
Registration  Statement is declared  effective  under the  Securities Act by the
Commission and ending three years after the Closing Date,  trading in the shares
of the Common  Stock is suspended  on the NASD OTC  Bulletin  Board,  the Nasdaq
Small Cap Stock Market,  the Nasdaq National Market or such other stock exchange
upon which the Common  Stock shall then be listed for  trading  (other than as a
result of the  suspension of trading in  securities on such market  generally or
temporary suspensions pending the release of material information), then, at the
Pioneer  Partnership's  option exercisable by written notice to the Company, the
Company shall redeem,  as applicable,  all of the Preferred  Stock and converted
Common Stock owned by the Pioneer  Partnership  at an aggregate  purchase  price
equal to the Redemption  Price set forth in the  Certificate of Designation  for
the Preferred  Stock,  plus interest at the rate of 13% per annum on such amount
accruing from the 7th day after such notice until the  Redemption  Price is paid
in full.

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<PAGE>

6.11 Public Dissemination of Information; Filings & Names.

     Prior to the inclusion of any name associated with the Pioneer  Partnership
in  any  notice,   filing,   press  release,   other  public   communication  or
communication  with any  governmental  entity, a draft shall be submitted to the
Pioneer  Partnership  for prior  written  approval and such draft shall have all
incidences  of  such  affiliated  names  highlighted  and  clearly  marked.  The
associated names are: Pioneer Ventures Associates Limited  Partnership,  Pioneer
Ventures  1st  Parallel   Limited   Partnership,   any  other  Pioneer  Ventures
partnership,  which may  hereafter be formed and becomes a record  holder of the
Company's securities,  Ventures Management Partners LLC, Pioneer Ventures Corp.,
Robert  A.  Lerman,  John F.  Ferraro,  and  James M.  Coady.  Additional  names
affiliated with the Pioneer Partnership are: Allied Capital Management,  LLC and
Geoffrey Rowntree, and any Pioneer Partnership nominee to the Company's Board of
Directors.

6.12 Lock-Up.

     The  Principal  Shareholders  shall  agree to  restrict  all sales of their
securities  of the  Company  for a period of not less than one (1) year from the
date of the Closing.  However, the Pioneer Partnership,  in its sole discretion,
may waive such restriction for a particular transfer upon request, prior to such
transaction.

6.13 Notice of Material Adverse Events.

     The Company undertakes to notify the Pioneer Partnership within twenty (20)
days of the  occurrence  of a material  adverse  event  which has not been cured
within said 20 days. A material  adverse  event shall include but not be limited
to: litigation or other legal proceeding  involving $10,000 or greater in claims
or  subject  matter,   bankruptcy,   receivership,   insolvency,   a  change  in
circumstances that, if the representations in Article IV hereof were required to
be made on such future date, such  representation  could no longer truthfully or
accurately be made.

6.14 Tax Return.

     The Company shall,  on or prior to December 31, 1999,  file any tax returns
required to be filed for the current and prior periods.

6.15 No Breach.

     The  Company  will  (i) use its  best  efforts  to  assure  that all of its
representations  and  warranties  contained  herein  are  true  in all  material
respects as of the Closing Date as if repeated at and as of such time,  and that
no material  breach or default shall occur with respect to any of its covenants,
representations  or warranties  contained  herein that has not been cured by the
Closing Date;  (ii) not  voluntarily  take any action or do anything  which will
cause a breach of or  default  respecting  such  covenants,  representations  or
warranties;  and (iii) promptly  notify the Pioneer  Partnership of any event or
fact which represents, or is likely to cause, such a breach or default.

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<PAGE>

6.16 Assumption of Debt.

     On or prior to the Closing  Date,  the Company  shall have  entered into an
agreement with Initio,  Inc. ("Initio") pursuant to which the Company shall have
agreed to assume the obligation to pay  $2,000,000 of the principal  amount (and
associated  interest) of Initio's Debenture dated as of February 25, 1998 to the
Pioneer Partnership,  and have agreed to be bound by the terms and conditions of
the Debenture Commitment Agreement.



             ARTICLE VII. CONDITIONS PRECEDENT TO THE OBLIGATIONS OF
                        THE PIONEER PARTNERSHIP TO CLOSE

     Conditions  Precedent  to the  Obligations  of the Pioneer  Partnership  to
Close. The obligation of the Pioneer  Partnership to enter into and complete the
Closing is subject to the fulfillment,  prior to or on the Closing Date, of each
of the  following  conditions,  any one or more of which  may be  waived  by the
Pioneer  Partnership  (except  when  the  fulfillment  of  such  condition  is a
requirement of law), as well as the satisfactory completion (in the sole opinion
of the Pioneer  Partnership) of (i) an audit or review of the books, records and
accounts of the Company, and (ii) legal and other due diligence.

7.1  Representations and Warranties.

     All  representations  and  warranties  of the  Company  contained  in  this
Agreement and in any written statement, exhibit, certificate,  schedule or other
document  delivered  pursuant  hereto  or in  connection  with the  transactions
contemplated hereby shall be true and correct in all material respects as at the
Closing Date, as if made at the Closing and as of the Closing Date.

7.2  Covenants.

     The Company shall have performed and complied in all material respects with
all  covenants  and  agreements  required by this  Agreement  to be performed or
complied with by it prior to or at the Closing.

7.3  No Actions.

     No action,  suit,  proceeding or investigation  shall have been instituted,
and be continuing  before a court or before or by a governmental body or agency,
or shall have been threatened and be unresolved, to restrain or to prevent or to
obtain damages in respect of, the carrying out of the transactions  contemplated
hereby, or which might materially affect the right of the Pioneer Partnership to
own the  Company's  stock or to operate or control  the assets,  properties  and
business of the Company after the Closing Date, or which might have a materially
adverse effect thereon.


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<PAGE>

7.4  Consents, Licenses and Permits.

     The Company shall have obtained all consents, licenses and permits of third
parties  necessary for the performance of its obligations  under this Agreement,
and such other  consents,  if any, to prevent (i) agreements of the Company from
terminating,  the termination of which, in the aggregate,  would have a material
adverse effect on the business, financial condition or assets of the Company, or
(ii) any material indebtedness of the Company from becoming due or being subject
to  becoming  due with  the  passage  of time or on  notice  as a result  of the
performance  of this  Agreement,  any other  provision of this  Agreement to the
contrary notwithstanding.

7.5  Certificate.

     The  Pioneer   Partnership  shall  have  received  a  certificate  in  form
satisfactory to its counsel,  dated at the Closing Date, signed by an authorized
representative  of the  Company,  confirming  the  substance  and  effect of the
representations  and  warranties  set forth in Article IV hereto,  and as to the
satisfaction of the conditions contained in Article VII.

7.6  Legal Opinion.

     (a) The Pioneer  Partnership  shall have received a written  opinion of the
Company's Counsel, dated the Closing Date, in form and substance satisfactory to
the Pioneer Partnership and its counsel,  confirming the substance and effect of
certain of the  representations  and  warranties set forth in Articles II and IV
hereto,  that the  Acquisition  Agreements,  any agreements  associated with the
assumption of the Initio debt under section 7.14 hereof,  and this Agreement are
the valid and binding obligation of the Company,  enforceable in accordance with
its terms, and as to such other matters as the Pioneer  Partnership may request.
Such opinion shall be substantially in the form of Exhibit 7.6 hereto.

     (b) The  Pioneer  Partnership  shall  have  received  a written  opinion of
counsel to the  Principal  Shareholders,  dated the  Closing  Date,  in form and
substance  satisfactory to the Pioneer  Partnership and its counsel,  confirming
the substance and effect of the  representations and warranties set forth in the
Voting  and  Shareholders'  Agreement,  and  any  modification,  supplements  or
subsequent  agreements  thereto  confirming that such agreement is the valid and
binding obligation of the Principal Shareholders, enforceable in accordance with
its terms, and as to such other matters as the Pioneer Partnership may request.

7.7  No Material Adverse Change.

     There shall have been no materially  adverse  change at the Closing Date in
the business, assets,  properties,  financial status or prospects of the Company
from March 31, 1999, except as disclosed in Exhibit 7.7 hereof.

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                                       37

<PAGE>

7.8  Agreements with Principals.

     The Company shall have  received and  presented to the Pioneer  Partnership
agreements,  in the form contained in Exhibit 7.8, from all officers,  directors
and  the  Principal  Shareholders  of the  Company  containing  the  substantive
provisions  of this  Agreement  with  respect to  registration  rights,  co-sale
rights,  voting agreement as to Board  membership,  lock-up,  restricted  stock,
restricted   transfer   provisions  as  well  as  customary   and   satisfactory
non-competition  and  confidentiality  agreements  between  the  Company and its
officers  and  key  employees.  Reference  is  hereby  made  to the  Voting  and
Shareholders'  Agreement  between  the  Pioneer  Partnership  and the  Principal
Shareholders  named  therein.  Exhibit  7.8 shall  provide  that any  amendment,
renewal or extension to said agreements shall require the written consent of the
Pioneer Partnership.  Further, any shares which are acquired as a result of such
agreements  or are subject to a proxy or voting  agreement  shall  otherwise  be
subject  to the  substantive  provisions  of  this  Agreement  with  respect  to
anti-dilution rights, voting agreement as to Board membership, restricted stock,
registration rights and co-sale provisions.

7.9  Key Person Insurance.

     The Company shall have applied for Key-Person term life  insurance,  from a
licensed and reputable  insurance company in the minimum face amount of at least
$1,000,000  each,  insuring the lives of the President  and CEO, COO,  Executive
Vice  President  and/or  chairman for a minimum of three (3) years.  The Company
shall be the  designated  beneficiary.  Renewal of the policies  after the first
three years shall be at the discretion of the Company's Board of Directors.

7.10 Intellectual Property.

     All of the  officers,  directors,  principals  and  the  affiliates  of the
Company shall have assigned and transferred all of the Intellectual  Property to
the Company.

7.11 Approval of Counsel.

     All actions,  proceedings,  instruments and documents required to carry out
this Agreement, or incidental thereto, and all other related legal matters shall
have  been  approved  as to form  and  substance  by the  Pioneer  Partnership's
counsel, which approval shall not be unreasonably withheld or delayed.

7.12 No Suspensions of Trading in Common Stock.

     The  trading  in the  Common  Stock  shall not have been  suspended  by the
Commission or by the National  Association  of Securities  Dealers,  Inc. or any
federal or state regulatory authority having jurisdiction over the Common Stock.


11249/436.3
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<PAGE>

7.13 Change of Control.

     No Change of Control shall have  occurred  prior to or on the Closing Date.
"Change  of  Control"  means  the  occurrence  of any of the  following:  (i) an
acquisition  after the date hereof by an individual or legal entity of in excess
of 50% of the voting securities of the Company,  (ii) a replacement of more than
one-half  of the  members  of the  Company's  Board  of  Directors  which is not
approved by those  individuals  who are members of the board of directors on the
date hereof in one or a series of related transactions,  (iii) the merger of the
Company  with  or  into  another  entity,   consolidation  or  sale  of  all  or
substantially  all of the  assets of the  Company  in one or a series of related
transactions,  or (iv) the execution by the Company of an agreement to which the
Company is a party or by which it is bound,  providing for any of the events set
forth above in (i), (ii) or (iii).

7.14 Acquisition Agreements; Assumption of Debt.

     The Company  shall have,  on or prior to May 21, 1999  entered into each of
the Acquisition  Agreements and any and all agreements necessary to evidence the
Company's assumption of Initio's debt to the Pioneer Partnership as set forth in
section 6.16,  above,  and the sole condition to the closing of the  Acquisition
Agreements and any agreements  associated with the assumption of the Initio debt
shall be the  payment of the  purchase  price under the  Acquisition  Agreements
through the application of the proceeds of the sale of the Preferred Stock under
and in conformance with the terms of this Agreement.

7.15 Additional Documents.

     The Company shall have delivered all such other  certificates and documents
as the Pioneer Partnership or their counsel may have reasonably requested.


  ARTICLE VIII. CONDITIONS PRECEDENT TO THE OBLIGATIONS OF THE COMPANY TO CLOSE

     Conditions  Precedent  to the  Obligations  of the  Company  to Close.  The
obligation  of the Company to enter into and  complete the Closing is subject to
the  fulfillment,  prior to or on the  Closing  Date,  of each of the  following
conditions,  any one or more of which may be waived by the Company  (except when
the fulfillment of such condition is a requirement of law).

8.1  Representations and Warranties.

     All representations and warranties of the Pioneer Partnership  contained in
this Agreement and in any written statement, exhibit,  certificate,  schedule or
other document  delivered pursuant hereto or in connection with the transactions
contemplated hereby shall be true and correct in all material respects as at the
Closing Date, as if made at the Closing and as of the Closing Date.


11249/436.3
                                       39

<PAGE>

8.2  Covenants.

     The Pioneer  Partnership  shall have performed and complied in all material
respects  with all  covenants and  agreements  required by this  Agreement to be
performed or complied with by it prior to or at the Closing.

8.3  No Actions.

     No action, suit,  proceeding,  or investigation shall have been instituted,
and be continuing  before a court or before a  governmental  body or agency,  or
have been  threatened  and be  unresolved,  to restrain  or  prevent,  or obtain
damages in respect of, the carrying out of the transactions contemplated hereby.

8.4  Additional Documents.

     The Pioneer  Partnership  shall have delivered all such other  certificates
and documents as the Company or its counsel may have reasonably requested.

8.5  Approval of Counsel.

     All actions,  proceedings,  instruments and documents required to carry out
this Agreement or incidental thereto, and all other related legal matters, shall
have been  approved as to form and  substance by the  Company's  counsel,  which
approval shall not be unreasonably withheld or delayed.



                               ARTICLE IX. CLOSING

9.1  Location.

     The Closing  provided for herein (the "Closing") shall occur at the offices
of the  attorneys  for the Pioneer  Partnership,  or at such place and upon such
date as the Company and the Pioneer Partnership may mutually agree.

9.2  Items to be Delivered by the Company.

     At the  Closing,  the Company  will deliver or cause to be delivered to the
Pioneer Partnership:

     (a)  duly executed Investment Agreement;

     (b)  duly executed Voting and Shareholders' Agreement;

     (c)  duly executed resolutions;

11249/436.3
                                       40

<PAGE>

     (d)  duly executed and recorded Certificate of Designation of the Preferred
          Stock;

     (e)  validly issued original certificates  representing the Preferred Stock
          in accordance with Article I hereof.

     (f)  the certificate required by section 7.5 hereof;

     (g)  the  opinions of the  Company's  counsel and counsel to the  Principal
          Shareholders, as required by section 7.6 hereof;

     (h)  the agreements required by sections 7.8, 7.11 and 7.14 hereof;

     (i)  the insurance binder and paid receipt required by section 7.9 hereof;

     (j)  separate checks for $5,000 and $95,000 payable to Ventures  Management
          Partners  LLC (the  General  Partner of the  Pioneer  Partnership)  as
          required by sections 11.1, 11.2, and 11.3 hereof;

     (k)  a check  payable  to  Harrington,  Ocko & Monk,  LLP in the  amount of
          $30,000  plus  out-of-pocket  expenses  as  required  by section  11.3
          hereof;

     (l)  such other certified resolutions, exhibits, instruments, documents and
          certificates  as are required to be delivered by the Company  pursuant
          to the  provisions of this  Agreement  and pursuant to the  checklists
          presented by the Pioneer Partnership or its counsel.

9.3  Items to be Delivered by the Pioneer Partnership.

     At the  Closing,  the  Pioneer  Partnership  will  deliver  or  cause to be
     delivered to the Company a check or checks in the aggregate  amount of four
     million two hundred thousand dollars ($4,200,000)  dollars, as specified in
     Article I hereof.


             ARTICLE X. SURVIVAL OF REPRESENTATIONS; INDEMNIFICATION

10.1 Survival.

     The parties hereto agree that their respective representations, warranties,
covenants and agreements  contained in this Agreement  shall survive the Closing
for a period of six (6) years.


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                                       41

<PAGE>

10.2 Indemnification.

     The Company  agrees to save,  defend and indemnify the Pioneer  Partnership
and its limited and general partners and their respective  officers,  directors,
managing members and the agents, as well as the attorneys, accountants, or other
representatives  of such parties  (jointly or severally  "indemnified  parties")
against,  and hold them  harmless from any and all  liabilities,  of every kind,
nature and  description,  fixed or contingent  (including,  without  limitation,
reasonable  counsel fees,  expert witness fees, and expenses in connection  with
any action,  claim or proceeding relating to such liabilities)  arising out of a
breach of any of the representations and warranties  contained herein and/or any
transaction  or event  commencing  or occurring on or prior to the Closing Date,
which  is not  fully  disclosed  or  provided  for in this  Agreement  or in the
exhibits hereto.

10.3 Defense of Claims.

     The Pioneer  Partnership agrees to notify the Company promptly of any claim
asserted  against it in which the  Company may be liable  under this  Agreement,
which notification shall be accompanied by a written statement setting forth the
basis of such claim and the manner of  calculation  thereof.  The Company  shall
have the right to defend any such  claim(s) at its own expense and with  counsel
of its choice;  provided that the Pioneer  Partnership  may  participate in such
defense, if it so chooses,  with its own counsel and at its expense. The Company
agrees  that if any of the  representations  and  warranties  made by it in this
Agreement shall be finally determined not to have been true, correct or complete
when made, then the Company shall pay to the Pioneer  Partnership at the time of
such  final   determination  an  amount  sufficient  to  indemnify  the  Pioneer
Partnership and the other  indemnified  parties hereto to the full extent of its
losses  and  expenses   sustained  by  reason  thereof,   including   attorneys,
accountants, expert witnesses, and other professional fees and expenses.

10.4 Rights without Prejudice.

     The rights of the  Pioneer  Partnership  under  this  Article  are  without
prejudice  to any other  rights or  remedies  that it may have by reason of this
Agreement or as otherwise provided by law.


                                ARTICLE XI. FEES

11.1 Investment Banking Fees.

     At the  Closing,  the Company  shall pay an  investment  banking fee of one
hundred and five thousand  dollars  ($105,000) to Ventures  Management  Partners
LLC,  the General  Partner of the  Pioneer  Partnership,  concurrently  with its
execution  and  delivery  of  this   Agreement.   Such  General  Partner  hereby
acknowledges  receipt  from the  Company  of a check in the amount of $10,000 in
payment of the  commitment  fee (the  "Commitment  Fee") which shall be credited
against the Investment  Banking fee set forth in this section 11.1. In the event
that this Agreement is terminated

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                                       42

<PAGE>

as  described  in Article  XII,  the  Commitment  Fee shall be  forfeited by the
Company and retained by the General Partner of the Pioneer Partnership.

11.2 Expenses.

     At the Closing,  the Company shall pay and reimburse the General Partner of
the Pioneer  Partnership a  non-accountable  expense allowance of $5,000 for its
out-of-pocket  expenses  incurred in  connection  with  visits to the  Company's
facilities  and other costs and expenses in  connection  with its due  diligence
investigation of the Company.

11.3 Legal Fees.

     The Company shall pay at the Closing the attorneys fees plus  out-of-pocket
expenses  of  counsel  for  the  Pioneer  Partnership  in  connection  with  the
transactions contemplated hereby; such attorneys fees shall equal Forty Thousand
($40,000) dollars, excluding out-of-pocket expenses which are to be billed at or
after the Closing in addition to the legal fees. It is acknowledged that $10,000
has been paid prior to the Closing.  In addition,  the Company shall pay its own
counsel's  fees and all of the  expenses of the  Closing,  including  all search
fees, filing fees, governmental certification fees, third party investigation or
other due diligence fees for reports, filings or certifications requested by the
Pioneer Partnership to effect the Closing.


                       ARTICLE XII. TERMINATION AND WAIVER

12.1 Termination.

     Anything  herein  or  elsewhere  to  the  contrary  notwithstanding,   this
Agreement may be terminated and the  transactions  provided for herein abandoned
at any time prior to the Closing Date:

     (a) by mutual consent of the Pioneer Partnership and the Company;

     (b) by the  Pioneer  Partnership  if any of the  conditions  set  forth  in
Article VII and Sections 1.12 and 1.13 hereof,  in its sole  opinion,  shall not
have  been  fulfilled  on or prior to  Closing,  or shall  become  incapable  of
fulfillment, and shall not have been waived;

     (c) by the  Company  if any of the  conditions  set forth in  Article  VIII
hereof  shall not have been  fulfilled  on or prior to  Closing,  or shall  have
become incapable of fulfillment, and shall not have been waived;

     (d) by any party if any material legal action or proceeding shall have been
instituted or threatened seeking to restrain, prohibit,  invalidate or otherwise
affect the consummation of the transactions contemplated by this Agreement.


11249/436.3
                                       43

<PAGE>

In the event  that  this  Agreement  is  terminated  as  described  above,  this
Agreement  shall be void and of no force and effect,  without any  liability  or
obligation on the part of any of the parties  hereto,  except the  provisions of
sections 11.1 and 11.3 hereof.

12.2 Waiver.

     Any  condition  to  the  performance  of  the  Company  or of  the  Pioneer
Partnership  which  legally may be waived on or prior to the Closing Date may be
waived at any time by the party entitled to the benefit  thereof by action taken
or  authorized by an  instrument  in writing  executed by the relevant  party or
parties. The failure of any party at any time or times to require performance of
any  provision  hereof  shall in no manner  affect  the right of such party at a
later  time to  enforce  the same.  No waiver by any party of the  breach of any
term,  covenant,  representation  or warranty  contained in this  Agreement as a
condition  to such party's  obligations  hereunder  shall  release or affect any
liability  resulting from such breach,  and no waiver of any nature,  whether by
conduct or  otherwise,  in any one or more  instances,  shall be deemed to be or
construed  as a further or  continuing  waiver of any such  condition  or of any
breach  of  any  other  term,  covenant,  representation  or  warranty  of  this
Agreement.


                     ARTICLE XIII. MISCELLANEOUS PROVISIONS

13.1 Expenses.

     Except as set forth in Article XI, each of the  parties  hereto  shall bear
its own expenses in connection herewith.

13.2 Modification, Termination or Waiver.

     This Agreement may be amended, modified,  superseded or terminated, and any
of the terms, covenants, representations, warranties or conditions hereof may be
waived,  but  only  by a  written  instrument  executed  by  the  party  waiving
compliance. The failure of any party at any time or times to require performance
of any  provision  hereof shall in no manner affect the right of such party at a
later time to enforce the same.

13.3 Notices.

     Any notice or other communication  required or which may be given hereunder
shall be in writing and either be delivered  personally or be mailed,  certified
or registered mail, postage prepaid, and shall be deemed given when so delivered
personally, or if mailed, five (5) days after the date of mailing, as follows:


11249/436.3
                                       44

<PAGE>



If to the Pioneer Partnership, to:               Copies to:

Pioneer Ventures Associates                      Martin W. Enright, Esquire
  Limited Partnership                            Harrington, Ocko & Monk, LLP
651 Day Hill Road                                81 Main Street
P.O. Box 40                                      White Plains, New York 10601
Windsor, Connecticut 06095
Attn:    John F. Ferraro
         Director

If to the Company, to:                           Copies to:

America's Shopping Mall, Inc.                    Caro & Associates, P.C.
382 Route 59 #310                                60 East 42nd St., Suite 2001
Monsey, New York  10952                          New York, New York  10165
Attn:    Irwin Schneidmill, President
         and Chief Executive Officer

The parties may change the persons and  addresses  to which the notices or other
communications  are to be sent to it by giving written notice of any such change
in the manner provided herein for giving notice.

13.4 Binding Effect and Assignment.

     This  Agreement  shall be  binding  upon and  inure to the  benefit  of the
successors  and assigns of the parties  hereto.  No  assignment of any rights or
delegation  of any  obligations  provided  for  herein  may be made by any party
without the express written consent of the other party.

13.5 Entire Agreement.

     This Agreement,  including the Exhibits  hereto and the agreements  entered
into in connection  herewith,  contains the entire Agreement between the parties
with respect to the subject matter hereof.

13.6 Calendar Days.

     All  references to "days" in this  agreement  with respect to the amount of
time  allocated  for notices,  performance  or other periods shall mean calendar
days, unless otherwise specified.

13.7 Exhibits.

     All Exhibits  annexed hereto and the documents and instruments  referred to
herein or required to be delivered simultaneously herewith or at the Closing are
expressly made a part of this Agreement as fully as though  completely set forth
herein,  and all  references to this  Agreement  herein or in any such Exhibits,
documents  or  instruments  shall be  deemed  to refer to and  include  all such
Exhibits,  documents and instruments. Any execution of this Agreement is subject
to the receipt of current and complete exhibits.

11249/436.3
                                       45

<PAGE>

13.8 Governing Law.

     This Agreement shall be governed by, and construed in accordance with
the laws of the State of New York.

13.9 Consent to Jurisdiction.

     The parties hereto consent to the  jurisdiction of the Courts of the States
of  Connecticut  and New  York and to the U.S.  District  Court in the  Southern
District of New York and the District Court of Connecticut.

13.10 Counterparts.

     This Agreement may be executed in counterparts, each of which shall be
deemed to be an original,  but which together shall  constitute one and the same
instrument.

13.11 Section Headings.

     The section headings contained in this Agreement are inserted for
convenience of reference only and shall not affect the meaning or interpretation
of this Agreement.

13.12 Gender.

     Whenever the content of this Agreement  permits,  the masculine,  neuter or
third  person  genders  shall  include  the  feminine,  third  person and neuter
genders,  and reference to singular or plural shall be interchangeable  with the
other.

13.13 Use of Term "Pioneer Partnership".

     Notwithstanding  any provision of this Agreement to the contrary,  included
in the definition and meaning of the "Pioneer  Partnership"  shall be any one or
more  parallel  limited  partnerships  which have been or shall be  organized by
Ventures  Management  Partners LLC as the general  partner to invest in parallel
with Pioneer Ventures  Associates Limited Partnership on the same economic terms
and pro rata based upon their aggregate  subscriptions.  The limited partners of
Pioneer Ventures  Associates Limited  Partnership and the parallel  partnerships
shall be referred to herein as the "limited partners".


11249/436.3
                                       46

<PAGE>

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first above written.

Pioneer Ventures Associates Limited Partnership

By:      Pioneer Ventures Corp.
         Managing Member of the
         Partnership's General Partner,
         Ventures Management Partners LLC



By: /s/ John F. Ferraro
   ---------------------------
     John F. Ferraro, Director



America's Shopping Mall, Inc.



By: /s/ Irwin Schneidmill
   ---------------------------
     Irwin Schneidmill, President
          and Chief Executive Officer

Attest:


By:
   ---------------------------
         Secretary

11249/436.3
                                       47





<PAGE>

                                                                     EXHIBIT 4.2

                         CERTIFICATE OF DESIGNATION OF
                 SERIES A SENIOR CONVERTIBLE PREFERRED STOCK OF
                          AMERICA'S SHOPPING MALL, INC.

     Section 1. Designation, Amount and Par Value. The series of Preferred Stock
shall be  designated  as the Series A Senior  Convertible  Preferred  Stock (the
"Preferred Stock"),  and the number of shares so designated shall be 20,000. The
par  value of each  share of  Preferred  Stock  shall be  $.001.  Each  share of
Preferred  Stock  shall have a stated  value of $420.00  per share (the  "Stated
Value").  All terms  defined in the  Investment  Agreement,  dated May 21, 1999,
between the Company and the Purchaser  therein (the "Investment  Agreement") and
not  otherwise  defined  herein  shall have for  purposes  hereof  the  meanings
provided for therein.

     Section 2. Dividends.

     a. Holders of  outstanding  shares of Preferred  Stock shall be entitled to
receive,  out of funds legally  available  therefor,  and the Company shall pay,
cumulative  cash  dividends at the rate per share (as a percentage of the Stated
Value  per  share)  equal  to 8% per  annum  (or 13% per  annum  in the  case of
dividends paid in shares of Preferred Stock under Section 2(c) hereof)  (subject
to reset as provided  below in this  Section  2(a) and to  increase  pursuant to
Section 2(e)  hereof),  in cash or (as provided for herein)  shares of Preferred
Stock,  payable  quarterly  in  arrears  on the  last day of each  March,  June,
September and December during the term of the Preferred Stock (each such date, a
"Dividend  Payment  Date").  Any arrears in payment of dividends with respect to
any share of Preferred Stock shall be payable on the Conversion Date (as defined
in Section  5(b))  applicable  to such share or earlier if so  determined by the
Company at the default  rates set forth in Section  2(e)  hereof.  Dividends  on
shares of the Preferred Stock shall accrue daily commencing on the Issue Date of
such  shares,  shall be  calculated  based on the actual  number of days in such
quarterly  period in a  360-day  year and shall be deemed to accrue on such date
whether or not earned or declared and whether or not there are profits,  surplus
or other funds of the Company  legally  available  for the payment of dividends.
The party that holds the Preferred  Stock on an  applicable  record date for any
dividend payment will be entitled to receive such dividend payment and any other
accrued and unpaid  dividends which accrued prior to such Dividend Payment Date,
without regard to any sale or disposition of such Preferred Stock  subsequent to
the applicable record date but prior to the applicable  Dividend Payment Date. A
transfer of the right to receive payments  hereunder shall be transferable  only
through an appropriate  entry in the register (the  "Register") to be maintained
by the Company  through the Transfer  Agent, in which shall be entered the names
and  addresses of the  registered  holder of shares of  Preferred  Stock and all
transfers of such  shares.  References  to the Holder or Holders  shall mean the
Person  listed in the  Register as the  registered  holder of such  shares.  The
ownership of such shares shall be proved by the Register, absent manifest error.
Except as otherwise  provided herein,  if at any time the Company pays less than
the total amount of dividends  then accrued on account of the  Preferred  Stock,
such payment shall be distributed  ratably among the holders of Preferred  Stock
based upon the number of shares held by each Holder.  Dividends due hereunder on
a Dividend  Payment Date may, if so  determined  by a majority of the  Company's
entire Board of Directors, be paid in shares of Preferred Stock calculated based
upon the Stated  Value per share.  Other than  payment of dividends in shares of
Preferred Stock all other amounts due hereunder

                                        1
<PAGE>
at any time shall be paid in immediately  available  funds. The Conversion Price
shall be subject to reset as follows.  In the event that the average closing bid
price per share of the  Company's  Common Stock on the NASD OTC Bulletin  Board,
the Nasdaq  SmallCap  Market,  the Nasdaq  National Market or such other trading
market or exchange on which the Common Stock shall then be traded for the twenty
(20) trading days  immediately  preceding the ninetieth (90th) day following the
date that the  Company's  Common Stock is eligible  for public  trading is below
Three  Dollars  and  Fifty  Cents  ($3.50)  (the  "Reset  Average  Price"),  the
Conversion  Price  shall be reset to a price per share of Common  Stock equal to
seventy-five  percent (75%) of the Reset Average Price. Once reset in accordance
with the provisions of this Section 2(a),  the Conversion  Price shall remain at
the reset  Conversion  Price,  subject to adjustment in accordance  with Section
5(d) below.

     b.  Notwithstanding  anything to the contrary contained herein, the Company
may not,  without the prior written  consent of each Holder,  in each  instance,
issue  shares of  Preferred  Stock in payment  of  dividends  (and must  deliver
immediately available funds in respect thereof) on the Preferred Stock if:

          (i)  the number of shares of Preferred  Stock at the time  authorized,
               unissued and  unreserved  for all  purposes,  or held as treasury
               stock,  is  insufficient  to issue such  dividends  to be paid in
               shares of Preferred Stock; or

          (ii) if ten Business Days shall have elapsed from the date an Event of
               Default  (as  defined  in  Section  7) shall  have been  declared
               hereunder as having occurred and the Company shall not have cured
               such Event of Default.

     c. If the Company elects to issue shares of Preferred Stock in satisfaction
of the  Company's  obligation  to pay  dividends on any  previously  outstanding
shares of  Preferred  Stock such  dividends  shall be paid at an annual  rate of
thirteen percent (13%) per share (calculated as a percentage of the Stated Value
per share) and not the eight  percent  (8%)  dividend  rate  applicable  to cash
dividends.

     d. So long as any  shares of  Preferred  Stock  shall  remain  outstanding,
neither  the  Company  nor any  subsidiary  thereof  shall  redeem,  purchase or
otherwise  acquire  directly or indirectly any Junior  Securities (as defined in
Section 7), nor shall the  Company  directly  or  indirectly  pay or declare any
dividend  or make  any  distribution  (other  than a  dividend  or  distribution
described in Section 5) upon, nor shall any  distribution be made in respect of,
any Junior  Securities,  nor shall any monies be set aside for or applied to the
purchase  or  redemption  (through a sinking  fund or  otherwise)  of any Junior
Securities,  unless in each case all  dividends on the  Preferred  Stock for all
past dividend periods shall have been paid.

     e.  Notwithstanding  anything to the contrary  contained  herein,  upon the
occurrence  of an Event of  Default  and for so long as such Event of Default is
continuing,  the dividend rate  otherwise  applicable  specified in Section 2(a)
shall be increased to 13% per annum,  paid in cash (or, in the case of shares of
Preferred Stock issued in satisfaction of dividends, 18%) or, if less, the

                                        2
<PAGE>
maximum rate permitted by applicable law until such time as the applicable Event
of Default is cured.  The provisions of this Section are not exclusive and shall
in no way limit the Company's  obligations  under the Investment  Agreement,  or
limit the Company's liability for damages to any holder occasioned by such Event
of Default.

     Section 3. Voting Rights. In addition to any voting rights provided by law,
the holders of the Preferred  Stock shall have voting rights  entitling  them to
one vote for each share of Common  Stock into which  shares of  Preferred  Stock
held by them are then  convertible.  The holders of  Preferred  Stock shall vote
with the holders of Common  Stock as one class on all matters  submitted  to the
holders of Common Stock for a vote.  However, so long as any shares of Preferred
Stock are  outstanding,  the Company shall not,  without the affirmative vote of
the holders of a majority in interest of the shares of the Preferred  Stock then
outstanding,  (i) amend,  alter or repeal any  provision of the  Certificate  of
Incorporation  or the  By-Laws  of the  Company  so as to  adversely  affect the
relative rights, preferences, qualifications, limitations or restrictions of the
Preferred Stock, (ii) authorize or issue any additional equity securities of the
Company  or  of  any  subsidiaries  other  than  those  issuable  (x)  upon  the
conversion,  exchange or exercise of  securities  or rights  outstanding  on the
Closing  Date and (y)  pursuant  to grants of  options  previously  granted  and
outstanding on the Closing Date under the Company's Stock Option plan; provided,
however, that such consent shall not be unreasonably withheld, (iii) approve any
merger, consolidation,  compulsory share exchange or sale of assets to which the
Company  is  a  party;  provided,   however  that  such  consent  shall  not  be
unreasonably  withheld,  (iv) repurchase or redeem any equity  securities or pay
dividends or other  distributions on any equity  securities,  except as provided
pursuant  to  the  terms  of  the  Preferred  Stock,  (v)  liquidate,  dissolve,
recapitalize or reorganize the Company, (vi) incur any indebtedness for borrowed
money,  or guarantee  indebtedness,  of other  persons,  directly or  indirectly
except  with  respect  to  any  wholly  owned  subsidiaries,  (vii)  effect  any
fundamental changes in the nature of the Company's  business,  including but not
limited to acquiring or investing in another business entity; provided,  however
that such consent shall not be unreasonably withheld, or (viii) approve the sale
or transfer of any material intangible or intellectual property,  other than the
issuance of licenses or sales of equipment  in the ordinary  course of business;
provided, however, that such approval shall not be unreasonably withheld.

     Section 4. Liquidation. Upon any liquidation,  dissolution or winding-up of
the Company, whether voluntary or involuntary (a "Liquidation"),  the holders of
shares of Preferred  Stock shall be entitled to receive out of the assets of the
Company, whether such assets are capital or surplus, for each share of Preferred
Stock an amount  equal to One Thousand  Dollars  ($1,000) per share of Preferred
Stock,  plus an amount equal to accrued but unpaid dividends per share,  whether
declared or not, before any distribution or payment shall be made to the holders
of any Junior Securities, and if the assets of the Company shall be insufficient
to pay such  amounts  in full,  then the  entire  assets  of the  Company  to be
distributed shall be distributed among the holders of Preferred Stock ratably in
accordance  with the respective  amounts that would be payable on such shares if
all amounts payable thereon were paid in full. A sale, conveyance or disposition
of all or substantially  all of the assets of the Company or the effectuation by
the Company of a  transaction  or series of related  transactions  in which more
than 33 1/3% of the voting power of the Company is disposed

                                        3
<PAGE>
of, or a  consolidation  or merger of the Company with or into any other company
or companies or a reclassification of the Common Stock shall not be treated as a
Liquidation,  but instead  shall be subject to the  provisions of Section 5. The
Company shall mail written notice of any such Liquidation, not less than 60 days
prior to the payment  date stated  therein,  to each record  holder of Preferred
Stock.

     Section 5. Conversion.

     a.   Each share of  Preferred  Stock  shall be  convertible  into shares of
          Common Stock at the Conversion  Price,  at the option of the holder in
          whole or in part at any time and from  time to time  after  the  Issue
          Date of such share of  Preferred  Stock.  The holder of the  Preferred
          Stock shall effect  conversions  by  surrendering  the  certificate or
          certificates   representing  the  shares  of  Preferred  Stock  to  be
          converted to the Company,  together with the form of conversion notice
          attached hereto as Exhibit A (the "Holder  Conversion  Notice").  Each
          Holder  Conversion  Notice  shall  specify  the  number  of  shares of
          Preferred  Stock to be converted and the date on which such conversion
          is to be effected,  which date may not be prior to the date the holder
          of Preferred  Stock  delivers  such Notice by  facsimile  (the "Holder
          Conversion  Date").  If no Holder  Conversion  Date is  specified in a
          Holder Conversion Notice, the Holder Conversion Date shall be the date
          that the Holder  Conversion  Notice is deemed  delivered  pursuant  to
          Section 5(j).  Each Holder  Conversion  Notice,  once given,  shall be
          irrevocable.  If a  holder  is  converting  less  than all  shares  of
          Preferred  Stock   represented  by  the  certificate  or  certificates
          tendered  by such holder with the Holder  Conversion  Notice,  or if a
          conversion  hereunder  cannot be effected in full for any reason,  the
          Company  shall  promptly  deliver  to such  holder  (in the manner and
          within  the time set forth in  Section  5(c)) a  certificate  for such
          number of shares of Preferred Stock as have not been converted.

     b.   On the tenth  anniversary  of the Issue Date (the "Company  Conversion
          Date") for each share of Preferred  Stock that has not previously been
          converted,  such  share of  Preferred  Stock  shall  be  automatically
          convertible  into  shares  of  Common  Stock  at the  then  applicable
          Conversion Price; provided, however, that no shares of Preferred Stock
          shall be converted (i) unless the Company shall have duly reserved for
          issuance to the holder a  sufficient  number of shares of Common Stock
          to issue upon such  conversion;  or (ii) if an Event of Default  shall
          have occurred  hereunder and is  continuing.  In connection  with such
          conversion, the Company shall deliver to the holders of such shares of
          Preferred  Stock a  written  notice  in the form  attached  hereto  as
          Exhibit B (the "Company  Conversion  Notice").  The Company Conversion
          Notice shall specify the number of shares of Preferred Stock that will
          be subject to automatic conversion on the Company Conversion Date. The
          Company shall deliver or cause to be delivered the Company  Conversion
          Notice at least five (5) Trading  Days  before the Company  Conversion
          Date.  The  holders  of  the  Preferred   Stock  shall  surrender  the
          certificates  representing such shares at the office of the Company or
          the Transfer

                                        4
<PAGE>
          Agent  not  later  than  five  (5)  Trading  Days  after  the  Company
          Conversion  Date.  Each of a Holder  Conversion  Notice  and a Company
          Conversion  Notice is  sometimes  referred to herein as a  "Conversion
          Notice,"  and  each  of a  "Holder  Conversion  Date"  and a  "Company
          Conversion  Date" is  sometimes  referred  to herein as a  "Conversion
          Date."

     c.   Not later than five (5) Trading Days after the  Conversion  Date,  the
          Company  will,  or will  cause the  Transfer  Agent to  deliver to the
          holder  of  Preferred   Stock  (i)  a  certificate   or   certificates
          representing  the number of shares of Common Stock being acquired upon
          the conversion of shares of Preferred  Stock,  including  certificates
          representing  the  number  of shares  of  Common  Stock as equals  the
          accrued but unpaid dividends  thereon divided by the average Per Share
          Market  Value,  and (ii)  one or more  certificates  representing  the
          number of shares of Preferred Stock not converted.  If, at the time of
          any  conversion  of  Preferred  Stock,  there  shall  be an  effective
          Registration  Statement  applicable  to the  shares  of  Common  Stock
          available for such conversion, any certificates representing shares of
          Common Stock to be delivered upon such  conversion  hereunder shall be
          free of  restrictive  legends  and trading  restrictions  on the stock
          transfer  books of the Company.  The Company shall not be obligated to
          issue certificates evidencing the shares of Common Stock issuable upon
          conversion  of any  shares  of  Preferred  Stock and the  counting  of
          Trading Days for purposes of any consequences under this Section for a
          failure to deliver  such  certificates  under this  Section  shall not
          begin until certificates representing the shares of Preferred Stock to
          be converted are either delivered for conversion to the Transfer Agent
          for the Common  Stock,  or until the holder  notifies the Company that
          such certificates representing the shares of Preferred Stock have been
          lost,  stolen or  destroyed  and (if  requested  by the Company or the
          Transfer  Agent)  provides a bond and other  supporting  documentation
          reasonably  satisfactory  to the  Company and the  Transfer  Agent (or
          other adequate security  reasonably  acceptable to the Company and the
          Transfer  Agent) to indemnify the Company from any loss incurred by it
          in connection therewith, provided that, if the Company or the Transfer
          Agent receives the original  certificates  representing  the shares of
          Preferred  Stock being converted on or prior to the time specified for
          the delivery of such shares of Common Stock or on or prior to the time
          at which  liquidated  damages begin to accrue,  the date of the Holder
          Conversion  Notice  shall be deemed to be the date of delivery of such
          original certificates  representing the shares of Preferred Stock. The
          Company  shall,  upon  request of the holder,  use its best efforts to
          deliver any  certificate or  certificates  required to be delivered by
          the  Company  under  this  Section  5(c)  electronically  through  the
          Depository   Trust   Corporation  or  another   established   clearing
          corporation  performing  similar  functions.  If such  certificate  or
          certificates are not delivered by the date required under this Section
          5(c),  the holder  shall be entitled by written  notice to the Company
          and the  Transfer  Agent at any time on or before its  receipt of such
          certificate  or  certificates,  to rescind such  conversion,  in which
          event the Company  shall  immediately  instruct the Transfer  Agent to
          return the certificates representing

                                        5
<PAGE>
          the shares of Preferred  Stock  subject to such  conversion  that were
          tendered for conversion.

     d.

          i.   If the Company,  at any time while any shares of Preferred  Stock
               are outstanding, (a) shall pay a stock dividend or otherwise make
               any distributions on shares of its Junior  Securities  payable in
               shares of its  capital  stock  (whether  payable in shares of its
               Common  Stock or of capital  stock of any class),  (b)  subdivide
               outstanding  shares  of  Common  Stock  into a larger  number  of
               shares, or (c) combine  outstanding shares of Common Stock into a
               smaller  number  of  shares,   the  Conversion   Price  shall  be
               multiplied  by a  fraction  of which the  numerator  shall be the
               number  of  shares of  Common  Stock of the  Company  outstanding
               before  such  event  and of which  the  denominator  shall be the
               number of shares of Common  Stock  outstanding  after such event.
               Any adjustment made pursuant to this Section 5(d)(i) shall become
               effective  immediately upon the record date for the determination
               of stockholders entitled to receive such dividend or distribution
               and shall become effective  immediately  after the effective date
               in the case of a subdivision or combination.

          ii.  If the Company,  at any time while any shares of Preferred  Stock
               are outstanding, shall issue shares of Common Stock or securities
               convertible into Common Stock at a conversion price, or rights or
               warrants  exercisable  for shares of Common  Stock at an exercise
               price,  per share  less than the  Conversion  Price at the record
               date  mentioned  below  (the   "Adjustment   Issue  Date"),   the
               Conversion Price shall be multiplied by a fraction,  of which the
               denominator  shall  be the  number  of  shares  of  Common  Stock
               (excluding  treasury  shares,  if any, but including  warrants or
               options  that  would be  included  for  purposes  of  determining
               earnings  per  share  in  accordance   with  generally   accepted
               accounting  principles)  outstanding  on the date of  issuance of
               such rights or warrants plus the number of  additional  shares of
               Common Stock offered for  subscription or purchase,  and of which
               the  numerator  shall be the  number of  shares  of Common  Stock
               (excluding  treasury  shares,  if any, but including  warrants or
               options  that  would be  included  for  purposes  of  determining
               earnings  per  share  in  accordance   with  generally   accepted
               accounting  principles)  outstanding  on the date of  issuance of
               such  rights or  warrants  plus the  number  of shares  which the
               aggregate offering price of the total number of shares so offered
               would purchase at such Conversion Price. Such adjustment shall be
               made  whenever  such  rights or warrants  are  issued,  and shall
               become  effective  immediately  after  the  record  date  for the
               determination of stockholders  entitled to receive such rights or
               warrants. However, upon the expiration of any right or warrant to
               purchase  Common  Stock  the  issuance  of which  resulted  in an
               adjustment in the Conversion Price

                                        6
<PAGE>
               designated pursuant to this Section (5)(d)(ii), if any such right
               or warrant  shall expire and shall not have been  exercised,  the
               Conversion  Price  shall  immediately  upon  such  expiration  be
               recomputed  and  effective  immediately  upon such  expiration be
               increased  to the price which it would have been (but  reflecting
               any other  adjustments in the  Conversion  Price made pursuant to
               the  provisions  of this  Section  5 after the  issuance  of such
               rights or warrants) had the  adjustment of the  Conversion  Price
               made upon the  issuance of such  rights or warrants  been made on
               the basis of offering  for  subscription  or  purchase  only that
               number  of shares of Common  Stock  actually  purchased  upon the
               exercise  of  such  rights  or   warrants   actually   exercised.
               Notwithstanding anything in this Section 5(d)(ii), there shall be
               no adjustment  pursuant to this Section 5(d)(ii) for issuances of
               Common Stock or securities  convertible into Common Stock (i) for
               any of the  transactions  with respect to which an  adjustment is
               provided for pursuant to any other section of this Certificate of
               Designation,  (ii)  upon  exercise  or  conversion  of any  other
               options,  warrants or securities  outstanding on the date hereof,
               (iii) upon the conversion of Preferred  Stock issued  pursuant to
               the  Investment   Agreement  or  (iv)  for  issuances  under  the
               Company's  stock  option plan duly  approved by the  Compensation
               Committee of the Board of Directors.

          iii. If the Company,  at any time while shares of Preferred  Stock are
               outstanding, shall distribute to all holders of Common Stock (and
               not to holders of Preferred  Stock) evidences of its indebtedness
               or assets or rights or warrants to subscribe  for or purchase any
               security (excluding those referred to in Section 5(d)(ii) above),
               then in each such case the  Conversion  Price at which each share
               of  Preferred  Stock shall  thereafter  be  convertible  shall be
               determined  by  multiplying   the  Conversion   Price  in  effect
               immediately  prior to the record date fixed for  determination of
               stockholders  entitled to receive such distribution by a fraction
               of which the denominator  shall be the Conversion  Price,  and of
               which the numerator shall be such Conversion Price on such record
               date less the then fair  market  value at such record date of the
               portion  of  such  assets  or   evidences  of   indebtedness   so
               distributed  applicable to one outstanding  share of Common Stock
               as determined by the Board of Directors in good faith;  provided,
               however that in the event of a distribution exceeding ten percent
               (10%) of the assets of the Company,  such fair market value shall
               be  determined  by a  nationally  recognized  or  major  regional
               investment  banking firm or firm of independent  certified public
               accountants  of recognized  standing  (which may be the firm that
               regularly  examines the financial  statements of the Company) (an
               "Appraiser")  selected in good faith by the holders of a majority
               in interest of the shares of  Preferred  Stock then  outstanding;
               and  provided,  further,  that the Company,  after receipt of the
               determination by such Appraiser shall have the right to select an
               additional  Appraiser,  in which case the fair market value shall
               be equal to the average

                                        7
<PAGE>
               of the determinations by each such Appraiser.  In either case the
               adjustments  shall be  described  in a statement  provided to the
               holders of Preferred  Stock of the portion of assets or evidences
               of  indebtedness  so  distributed  or  such  subscription  rights
               applicable to one share of Common Stock. Such adjustment shall be
               made  whenever  any such  distribution  is made and shall  become
               effective immediately after the record date mentioned above.

          iv.  All  calculations  under  this  Section  5  shall  be made to the
               nearest one-cent ($.01) or the nearest 1/100th of a share, as the
               case may be.

          v.   Whenever  the  Conversion  Price is adjusted  pursuant to Section
               5(d)(i),  (ii),  (iii)  or  (iv),  the  Company  shall,  or shall
               instruct the Transfer  Agent to,  promptly mail to the holders of
               Preferred Stock a notice setting forth the Conversion Price after
               such  adjustment and setting forth a brief statement of the facts
               requiring such adjustment.

          vi.  In  case  of  any  reclassification  of  the  Common  Stock,  any
               consolidation  or  merger  of the  Company  with or into  another
               person  pursuant to which the Company  will not be the  surviving
               entity,  the sale or transfer of all or substantially  all of the
               assets of the Company or any compulsory  share exchange  pursuant
               to which the Common  Stock is  converted  into other  securities,
               cash  or  property,  the  holders  of the  Preferred  Stock  then
               outstanding  shall  have the right  thereafter  to  convert  such
               shares  into the shares of stock and other  securities,  cash and
               property  receivable  upon or  deemed  to be held by  holders  of
               Common  Stock  following  such  reclassification,  consolidation,
               merger, sale, transfer or share exchange,  and the holders of the
               Preferred Stock shall be entitled upon such event to receive such
               amount of securities, cash or property as would be payable to the
               holders  of the shares of the Common  Stock of the  Company  into
               which such shares of  Preferred  Stock could have been  converted
               immediately  prior  to  such   reclassification,   consolidation,
               merger,  sale, transfer or share exchange.  The terms of any such
               consolidation,  merger,  sale,  transfer or share  exchange shall
               include  such  terms so as to  continue  to give to the holder of
               Preferred  Stock the right to  receive  the  securities,  cash or
               property set forth in this Section  5(d)(vi) upon any  conversion
               following such  consolidation,  merger,  sale,  transfer or share
               exchange.  This  provision  shall  similarly  apply to successive
               reclassifications,  consolidations,  mergers, sales, transfers or
               share exchanges.

                                        8

<PAGE>



          vii. If:

               (1)  the  Company   shall   declare  a  dividend  (or  any  other
                    distribution)  on its Common Stock (other than a subdivision
                    of  the  outstanding   shares  of  Common  Stock)  or  shall
                    authorize a repurchase or redemption or otherwise enter into
                    any   other   transaction    (including   a   stock   split,
                    recapitalization  or other  transaction) which would cause a
                    decrease in the number of its shares of Common  Stock issued
                    and  outstanding  (other than  transactions  that  similarly
                    decrease  the  number of shares of Common  Stock  into which
                    shares of Preferred Stock are convertible); or

               (2)  the  Company  shall  declare  a  special  nonrecurring  cash
                    dividend on its then outstanding Common Stock; or

               (3)  the Company  shall  authorize the granting to all holders of
                    the Common  Stock  rights or  warrants to  subscribe  for or
                    purchase any shares of capital  stock of any class or of any
                    rights; or

               (4)  the  approval of any  stockholders  of the Company  shall be
                    required  in  connection  with any  reclassification  of the
                    Common  Stock of the Company  (other than a  subdivision  or
                    combination of the outstanding  shares of Common Stock), any
                    consolidation or merger to which the Company is a party, any
                    sale or transfer of all or  substantially  all of the assets
                    of the Company, or any compulsory share exchange whereby the
                    Common Stock is  converted  into other  securities,  cash or
                    property; or

               (5)  the Company shall  authorize  the  voluntary or  involuntary
                    dissolution, liquidation or winding-up of the affairs of the
                    Company;

then the Company shall cause to be filed at each office or agency maintained for
the purpose of  conversion of Preferred  Stock,  and shall cause to be mailed to
the holders of Preferred Stock at their last respective  addresses as they shall
appear  upon the  Register,  at least 30 calendar  days prior to the  applicable
record or effective date hereinafter specified, a notice stating (x) the date on
which a record is to be taken for the  purpose of such  dividend,  distribution,
repurchase,  redemption,  rights or warrants, or if a record is not to be taken,
the date as of which the  holders of Common  Stock of record to be  entitled  to
such dividend, distribution,  repurchase,  redemption, rights or warrants are to
be determined,  or (y) the date on which such  reclassification,  consolidation,
merger, sale, transfer, share exchange,  dissolution,  liquidation or winding-up
is expected to become effective, and the date

                                        9
<PAGE>
as of which it is  expected  that  holders  of Common  Stock of record  shall be
entitled  to  exchange  their  shares of Common  Stock for  securities  or other
property deliverable upon such  reclassification,  consolidation,  merger, sale,
transfer,  share  exchange,  dissolution,  liquidation or winding-up;  provided,
however,  that the failure to mail such  notice or any defect  therein or in the
mailing  thereof shall not affect the validity of the corporate  action required
to be specified in such notice.

     e.   If at any time conditions shall arise by reason of action taken by the
          Company  which  in the  opinion  of the  Board  of  Directors  are not
          adequately  covered by the other  provisions  hereof  and which  might
          materially and adversely affect the rights of the holders of Preferred
          Stock  (different than or  distinguished  from the effect generally on
          rights of holders of any class of the Company's  capital  stock) or if
          at any time any such conditions are expected to arise by reason of any
          action  contemplated  by the Company,  the Company shall,  at least 30
          calendar  days  prior to the  effective  date of such  action,  mail a
          written  notice to each holder of Preferred  Stock briefly  describing
          the  action  contemplated  and the  material  adverse  effects of such
          action on the rights of such holders and an Appraiser  selected by the
          holders of majority in interest of the Preferred  Stock shall give its
          opinion  as to the  adjustment,  if any  (not  inconsistent  with  the
          standards  established  in this  Section 5), of the  Conversion  Price
          (including,  if necessary,  any adjustment as to the  securities  into
          which shares of Preferred Stock may thereafter be convertible) and any
          distribution  which  is or  would  be  required  to  preserve  without
          diluting  the  rights of the  holders  of shares of  Preferred  Stock;
          provided, however that the Company, after receipt of the determination
          by such  Appraiser,  shall  have the  right to  select  an  additional
          Appraiser,  in which case the adjustment shall be equal to the average
          of the adjustments  recommended by each such  Appraiser.  The Board of
          Directors  shall make the  adjustment  recommended  forthwith upon the
          receipt of such  opinion or  opinions or the taking of any such action
          contemplated,  as the case  may be;  provided,  however,  that no such
          adjustment of the Conversion  Price shall be made which in the opinion
          of the  Appraiser(s)  giving the aforesaid  opinion or opinions  would
          result  in an  increase  of the  Conversion  Price  to more  than  the
          Conversion Price then in effect.

     f.   The Company (i)  represents and warrants that as of the Issue Date (as
          defined in Section 7), it has duly  reserved  solely for issuance upon
          conversion  of  Preferred  Stock,  as  herein  provided,  out  of  its
          authorized and unissued  Common Stock free from  preemptive  rights or
          any other actual or contingent  purchase  rights of persons other than
          the holders of Preferred  Stock,  the number of shares of Common Stock
          as would be  issuable  upon  conversion  of all of the  shares  of the
          Preferred  Stock that are authorized for issuance  hereunder as if all
          such shares were issued on, and such  conversion  had occurred on, the
          Issue Date and (ii)  covenants  that it will at all times  reserve and
          keep available out of its authorized and unissued  Common Stock solely
          for the purpose of issuance  upon  conversion  of  Preferred  Stock as
          herein  provided,  free from preemptive  rights or any other actual or
          contingent  purchase  rights of  persons  other  than the  holders  of
          Preferred Stock, the number of shares of Common

                                       10
<PAGE>
          Stock as shall be issuable  (taking into account the reset  provisions
          of Section 2(a) and the adjustments  and  restrictions of Section 5(d)
          hereof) upon the conversion of the aggregate of all outstanding shares
          of Preferred  Stock that are  authorized for issuance  hereunder.  The
          Company  covenants  that all  shares of Common  Stock that shall be so
          issuable shall, upon issue, be duly and validly authorized, issued and
          fully paid and nonassessable and free of all preemptive rights,  liens
          and encumbrances.

     g.   Upon a conversion hereunder the Company shall not be required to issue
          stock certificates  representing  fractions of shares of Common Stock,
          but may if otherwise permitted,  make a cash payment in respect of any
          final  fraction  of a share  based  on the  Conversion  Price.  If the
          Company elects not to, or is unable to, make such a cash payment,  the
          holder of Preferred Stock shall be entitled to receive, in lieu of the
          final fraction of a share, one whole share of Common Stock.

     h.   The  issuance  of  certificates  for (i)  shares  of  Common  Stock on
          conversion of Preferred  Stock or (ii) shares of Preferred  Stock paid
          as dividends,  shall be made without charge to the holders thereof for
          any documentary  stamp or similar taxes that may be payable in respect
          of the  issue  or  delivery  of such  certificate,  provided  that the
          Company  shall not be  required  to pay any tax that may be payable in
          respect of any  transfer  involved in the issuance and delivery of any
          such  certificate  upon  conversion  in a name  other than that of the
          holder of such shares of Preferred  Stock so converted and the Company
          shall not be required to issue or deliver such certificates  unless or
          until the person or persons requesting the issuance thereof shall have
          paid to the Company  the amount of such tax or shall have  established
          to the satisfaction of the Company that such tax has been paid.

     i.   Shares  of  Preferred  Stock  converted  into  Common  Stock  shall be
          canceled and shall have the status of authorized  but unissued  shares
          of preferred stock.

     j.   Any and all  notices  or  other  communications  or  deliveries  to be
          provided by the holder hereunder,  including,  without limitation, any
          Conversion Notice,  shall be in writing and delivered  personally,  by
          facsimile,  sent by a nationally  recognized overnight courier service
          or sent by certified or registered mail, postage prepaid, addressed to
          the  attention  of the Chief  Operating  Officer of the Company at the
          facsimile  telephone  number  or  address  of the  principal  place of
          business of the Company and if applicable to the Transfer  Agent.  Any
          and all notices or other  communications  or deliveries to be provided
          by the Company hereunder shall be in writing and delivered personally,
          by  facsimile,  sent  by a  nationally  recognized  overnight  courier
          service or sent by  certified or  registered  mail,  postage  prepaid,
          addressed to the holder at the facsimile  telephone  number or address
          of the holder  appearing  on the books of the  Company,  or if no such
          facsimile  telephone number or address appears, at the principal place
          of  business  of the  holder.  Any  notice or other  communication  or
          deliveries hereunder shall be deemed given and effective on

                                       11
<PAGE>
          the  earliest  of (i)  the  date of  transmission,  if  delivered  via
          facsimile  at  the  facsimile   telephone   number  specified  in  the
          Investment  Agreement  prior to 4:30 p.m.  (Eastern Time) on a Trading
          Day, (ii) the Trading Day after the date of transmission, if delivered
          via  facsimile  at the  facsimile  telephone  number  specified in the
          Investment  Agreement later than 4:30 p.m.  (Eastern Time) on any date
          and earlier  than 11:59 p.m.  (Eastern  Time) on such date,  (iii) the
          Trading  Day  following  the date of  mailing,  if sent by  nationally
          recognized  overnight courier service,  or (iv) upon actual receipt by
          the party to whom such notice is required to be given.

     Section 6. Redemption.

     (a) The Company  shall have the right,  subject to each  Holder's  right to
convert all or any portion of its shares of Preferred  Stock in accordance  with
Section 5 hereof on or prior to the Redemption Date, to redeem any or all of the
shares of Preferred Stock on any Quarterly  Dividend  Payment Date (for purposes
of this Section 6 such date shall be the "Redemption  Date"),  provided  written
demand  as set forth  below is given.  The  redemption  price for each  share of
Preferred Stock to be redeemed shall be paid by the Company in cash in an amount
equal to the stated value of such share, plus an amount sufficient such that the
holder thereof  receives an annual rate of return equal to  twenty-five  percent
(25%),  for the period  from the  original  Issue  Date of such share  until the
Redemption Date, on a compounded basis (the "Redemption Price").

     (b) Thirty  (30) days  prior to the  Redemption  Date,  the  Company  shall
provide  each  holder of  Preferred  Stock  with a written  demand  ("Redemption
Notice")  (addressed  to the  holder at its  address  as it appears on the stock
transfer  books of the Company) to redeem shares of Preferred  Stock as provided
above, which notice shall specify the estimated  Redemption Price and the number
of shares to be redeemed.  All  Redemption  Notices  hereunder  shall be sent by
certified mail,  returned  receipt  requested,  and shall be deemed to have been
provided when received.

     (c) On or prior to the  Redemption  Date,  each holder of  Preferred  Stock
shall surrender his or its certificate or certificates  representing  the shares
of Preferred Stock to be redeemed,  in the manner and at the place designated in
the  Redemption  Notice  and if the Holder  elects to convert  any or all of the
shares of  Preferred  Stock,  a Holder  Conversion  Notice in  conformance  with
Section 5 hereof.  If less than all shares  represented  by such  certificate or
certificates  are redeemed,  the Company shall issue a new  certificate  for the
unredeemed  shares.  From and after the Redemption Date, unless there shall be a
default in payment  of the  Redemption  Price,  all rights of each  holder  with
respect to shares of Preferred Stock redeemed on the Redemption Date shall cease
(except the right to receive the  Redemption  Price and  interest at the rate of
13% in the event payment is not made within 20 days after the Redemption  Date),
and  such  shares  shall  not  be  deemed  to be  outstanding  for  any  purpose
whatsoever.

     Section 7. Definitions.  For the purposes hereof, the following terms shall
have the following meanings:


                                       12
<PAGE>
     "Business Day" means any day of the year on which  commercial banks are not
required or authorized to be closed in New York City.

     "Common  Stock" means shares now or  hereafter  authorized  of the class of
Common  Stock,  $.001 par value,  of the Company,  stock of any other class into
which such shares may hereafter have been  reclassified or changed and any other
equity securities of the Company hereafter designated as Common Stock.

     "Conversion  Amount"  means,  with respect to any share of Preferred  Stock
surrendered  for  conversion  hereunder,  the  Stated  Value  of such  share  of
Preferred Stock plus accrued but unpaid dividends  thereon through and including
the applicable Conversion Date.

     "Conversion Price" means Three Dollars and Fifty Cents ($3.50) per share of
Common Stock,  subject to reset or adjustment according to the provisions of the
Investment Agreement and this Certificate of Designation.

     "Event of Default,"  wherever  used herein,  means any one of the following
events  (whatever the reason and whether it shall be voluntary or involuntary or
effected by operation of law or pursuant to any judgment, decree or order of any
court, or any order,  rule or regulation of any  administrative  or governmental
body):

     a. any default by the Company to pay when due and payable  dividends on any
shares of Preferred Stock, either on a Dividend Payment Date or Conversion Date,
or any other amounts  hereunder,  by acceleration or otherwise,  or, within five
(5) Business Days  following the delivery of notice to the Company,  any fees or
any other amounts payable (and not otherwise  referred to in this clause (a)) by
the Company under the Investment Agreement;

     b. the Company shall fail to timely observe or perform any other  covenant,
agreement  or warranty  contained  in, or  otherwise  commit any breach of, this
Certificate  of  Designation  or the  Investment  Agreement  and such failure or
breach shall not have been remedied within five (5) Business Days after the date
on which such failure or breach shall have occurred or such other cure period as
may  specifically be provided herein or in such other agreements with respect to
any particular covenant, agreement or warranty;

     c. the Company or any of its  subsidiaries  shall commence a voluntary case
under the United  States  Bankruptcy  Code as now or  hereafter in effect or any
successor  thereto (the "Bankruptcy  Code"); or an involuntary case is commenced
against  the  Company  under  the  Bankruptcy  Code  and  the  petition  is  not
controverted  within  30  days,  or is  not  dismissed  within  60  days,  after
commencement  of such  involuntary  case;  or a  "custodian"  (as defined in the
Bankruptcy  Code) is appointed  for, or takes charge of, all or any  substantial
part  of the  property  of  the  Company  or the  Company  commences  any  other
proceeding under any reorganization,  arrangement, adjustment of debt, relief of
debtors,   dissolution,   insolvency  or  liquidation  or  similar  law  of  any
jurisdiction whether now or hereafter in effect relating to the Company or there
is commenced

                                       13
<PAGE>
against the Company any such proceeding  which remains  undismissed for a period
of 60 days; or the Company is  adjudicated  insolvent or bankrupt;  or any other
order of relief or other order approving any such case or proceeding is entered;
or the Company  suffers any  appointment  of any custodian or the like for it or
any substantial  part of its property which  continues  undischarged or unstayed
for a period  of 60 days;  or the  Company  makes a general  assignment  for the
benefit of creditors;  or the Company shall call a meeting of its creditors with
a view to arranging a composition  or  adjustment  of its debts;  or the Company
shall by any act or failure to act  indicate  its  consent  to,  approval  of or
acquiescence in any of the foregoing;  or any corporate or other action is taken
by the Company for the purpose of effecting any of the foregoing;

     d. the Company shall fail to pay any amount of principal or interest on any
mortgage,  credit  agreement or other  facility,  indenture or other  instrument
under which there may be issued,  or by which there may be secured or evidenced,
any  indebtedness of the Company in an amount  exceeding fifty thousand  dollars
($50,000),  or any amount  owed to the  Pioneer  Partnership,  its  partners  or
affiliates (collectively,  "Indebtedness"), whether such Indebtedness now exists
or  shall  hereafter  be  created,  when and as the same  shall  become  due and
payable,  or the Company shall fail to observe or perform any term,  covenant or
agreement  contained in any agreement or instrument  evidencing or governing any
of such  Indebtedness  if the cure period for such term,  covenant or  agreement
contained in such  agreement or instrument  has run and the holder or holders of
such  Indebtedness  or a trustee on their  behalf  shall have the right to cause
such Indebtedness to become due prior to its stated maturity;

     e. the Common Stock shall not be  registered  under Section 12, 13 or 15 of
the Securities  Exchange Act of 1934, as amended,  within one hundred and eighty
(180)  days  after the  Closing  Date (or if  earlier,  on the date on which the
registration  statement relating to the shares of Common Stock into which shares
of Preferred Stock are convertible, as contemplated by the Investment Agreement,
is declared effective by the Commission);

     f. the  trading  in the  Common  Stock  shall  have been  suspended  by the
Commission,  the NASD OTC Bulletin  Board or, once the Common Stock is listed on
the Nasdaq National Market or the Nasdaq SmallCap Market, by Nasdaq or any other
federal or state regulatory  authority having jurisdiction over the Common Stock
(except  for any  suspension  of trading of  limited  duration  solely to permit
dissemination of material  information  regarding the Company and except, if, at
the time there is any suspension on the Nasdaq Market,  the Common Stock is then
listed and  approved  for  trading on either  the New York Stock  Exchange,  the
American Stock  Exchange,  the Nasdaq  SmallCap  Market,  or the Nasdaq National
Market within two (2) Trading Days thereof);

     g. once  listed on any Nasdaq  market,  the  Company  shall have its Common
Stock delisted from the Nasdaq Market for at least ten (10) consecutive  Trading
Days and is unable to obtain a listing on either  the New York  Stock  Exchange,
the American Stock  Exchange,  the Nasdaq SmallCap Market or the Nasdaq National
Market within such ten (10) Trading Days; or

                                       14

<PAGE>
     h. the entry of any  judgments  against the Company  aggregating  more than
$100,000, which unpaid or unsatisfied.

     "Junior  Securities" means the Common Stock and all other classes of equity
securities of the Company,  other than the Series A Senior Convertible Preferred
Stock.

     "Issue Date" shall mean, with respect to any share of Preferred  Stock, the
date of the issuance of such share of Preferred  Stock  regardless of the number
of transfers of such share of Preferred  Stock and  regardless  of the number of
certificates which may be issued to evidence such share of Preferred Stock.

     "Person"  means  an  individual  or  a  corporation,   partnership,  trust,
incorporated or  unincorporated  association,  joint venture,  limited liability
company, joint stock company,  government (or an agency or political subdivision
thereof) or other entity of any kind.

     "Trading  Day" means (a) a day on which the  Common  Stock is traded on the
NASD OTC Bulletin  Board,  the Nasdaq  National  Market or Nasdaq SmallCap Stock
Market or principal national  securities  exchange or market on which the Common
Stock has been  listed or quoted,  or (b) if the  Common  Stock is not listed or
quoted on the Nasdaq  National Market or Nasdaq SmallCap Market or any principal
national  securities  exchange  or market,  a day on which the  Common  Stock is
traded in the  over-the-counter  market,  as reported by  Bloomberg,  L.P.,  the
National  Quotation  Bureau  Incorporated or any similar  organization or agency
succeeding its functions or reporting prices.

                                       15



<PAGE>

                                                                     EXHIBIT 4.3


                  THIS CONVERTIBLE DEBENTURE HAS NOT BEEN REGISTERED UNDER THE
                  SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT BE SOLD,
                  ASSIGNED OR OTHERWISE TRANSFERRED WITHOUT REGISTRATION
                  THEREUNDER EXCEPT IN ACCORDANCE WITH AN APPLICABLE EXEMPTION
                  FROM THE REGISTRATION PROVISIONS OF THE SECURITIES ACT OF
                  1933, AS AMENDED.



                                   $3,400,000


                         ADVANCED MEDICAL SCIENCES, INC.


                     CONVERTIBLE DEBENTURE DUE JUNE 1, 2004




                  FOR VALUE RECEIVED, the undersigned, ADVANCED MEDICAL
SCIENCES, INC., a corporation duly organized and existing under the laws of the
State of Virginia (the "Payor"), with its principal business address at 382 Rte.
59 #310, Monsey, New York 10952 hereby promises to pay to the order of DEERSKIN
TRADING POST, INC. (the "Payee"), with its principal business address at 2500
Arrowhead Drive, Carson City, Nevada 89701, the principal amount of Three
Million Four Hundred Thousand Dollars ($3,400,000) on June 1, 2004 (the
"Maturity Date"), plus interest at the rate of 8% per annum on the unpaid
principal balance, such interest to be paid on the last day of each July,
October, January and April prior to the Maturity Date and on the Maturity Date
together with the repayment of the principal balance and with all charges,
amounts, sums and interest which have accrued and have not been paid. All
payments to be made pursuant to this Debenture shall be made in such coin or
currency of the United States of America which, at the time of payment, is legal
tender for the payment of public and private debts. All such payments shall be
made by electronic funds wire transfer in accordance with the wire transfer
instructions submitted by Payee as the first payment method option; however,
Payee may designate that payments may be made by bank or certified check, at the
offices of the Payee set forth above or such other place as the Payee shall
designate in writing to the Payor. In the event that any installment of
principal or interest on this Debenture is not paid when due, such overdue
principal or interest shall bear interest from thirty days after the due date
until paid (to the extent permitted by law) at the rate of 15% per annum. In
addition, in the event such overdue principal or interest is not


<PAGE>


paid for a period of ten days after the date due, the Payor shall promptly pay
the Payee a late payment fee equal to 5% of such overdue principal or interest.
In the event the rate of interest hereunder shall exceed the maximum rate
permitted by applicable law, such rate of interest shall automatically and
without further action on the part of any person be reduced to the maximum rate
permitted by applicable law.

         1. Optional Redemption. This Debenture may not be redeemed, called or
prepaid without Payee's prior written consent prior to June 1, 2001. Thereafter,
this Convertible Debenture will be subject to redemption at any time at the
option of the Payor, in whole or in part, on not less than 30 nor more than 60
days' prior notice in amounts of $100,000 or an integral multiple thereof at the
following redemption prices (expressed as percentages of the principal amount),
if redeemed during the 12-month period beginning on June 1 of each of the years
indicated below:

                  Year                        Redemption Prices
                  ----                        -----------------

                  2001                               105%
                  2002                               104%
                  2003                               103%

and thereafter at 100% of the principal amount, in each case, together with
accrued and unpaid interest if any, to the redemption date.

         2. Security Interest. Concurrently with the issuance of this Debenture,
Payor is executing and delivering to Payee a Security Agreement dated as of the
date hereof (the "Security Agreement") pursuant to which the Payor has granted a
security interest in certain collateral to secure the payment of this Debenture.

         3. Conversion.

         3.1 Right to Convert. The Payee shall have the right, one or more times
at its option, at any time and from time to time, to convert the principal
amount of this Debenture, or any portion of such principal which is at least Two
Hundred Thousand Dollars ($200,000), into that number of fully-paid and
nonassessable shares of Common Stock of the Payor, obtained by dividing the
principal amount of the Debenture or portion thereof surrendered for conversion
by the conversion price equal to the lesser of (i) the current market price per
share of Payor's Common Stock on that date which is five days after the date
hereof (or if such day shall not be a business day, then the following business
day), computed in accordance with Section 3.4(c) hereof and (ii) the current
market price per share of Payor's Common Stock on June 1, 2000, computed in
accordance with Section 3.4(c) hereof, provided however, that no adjustment


                                       2


<PAGE>


in the conversion price shall be required unless such adjustment would require a
decrease of at least 5% in such price.

         3.2 Exercise of Conversion Privilege; Issuance of Common Stock on
Conversion; No Adjustment for Interest or Dividends. In order to exercise the
conversion privilege, the Payee shall surrender this Debenture to the Payor and
shall give written notice of conversion in the form provided herein to the Payor
that the Payee elects to convert this Debenture or the portion thereof specified
in said notice.

         As promptly as practicable (but not more than 10 days) after the
surrender of this Debenture and the receipt of such notice as aforesaid, the
Payor shall issue and shall deliver to the Payee a certificate or certificates
for the number of full shares issuable upon the conversion of this Debenture or
portion thereof in accordance with the provisions of this Debenture and a check
or cash in respect of any fractional interest in respect of a share of Common
Stock arising upon such conversion as provided in Section 3.3 of this Debenture.
In each case this Debenture shall be surrendered for partial conversion, the
Payor shall also promptly execute and deliver to the Payee a new Debenture or
Debentures in an aggregate principal amount equal to the unconverted portions of
the surrendered Debenture.

         Each conversion shall be deemed to have been effected on the date on
which this Debenture shall have been surrendered and such notice shall have been
received by the Payor, as aforesaid, and the Payee shall be deemed to have
become on said date the holder of record of the shares issuable upon such
conversion; provided, however, that any such surrender on any date when the
stock transfer books of the Payor shall be closed shall constitute the Payee as
the record holder thereof for all purposes on the next succeeding day on which
such stock transfer books are open.

         No adjustment of the number of shares to be issued upon conversion
shall be made for interest accrued on this Debenture prior to the date it is
surrendered or for cash dividends on any shares issued upon the conversion of
this Debenture prior to the date it is surrendered. However, all accrued
interest shall be payable by wire transfer, or in cash or cash equivalents.

         3.3 Cash Payments in Lieu of Fractional Shares. No fractional shares of
Common Stock or scrip representing fractional shares shall be issued upon
conversion of Debentures. If any fractional shares of stock would be issuable
upon the conversion of this Debenture, the Payor shall make a payout therefor in
cash at the current market value thereof. The current market value of a share of
Common Stock shall be the closing price of the day (which is not a legal
holiday) immediately preceding the day on which this Debenture (or specified


                                        3

<PAGE>


portions thereof) is deemed to have been converted and such closing price shall
be determined as provided in subsection (c) of Section 3.4.

         3.4 Adjustment of Conversion Price. The conversion price shall be
adjusted from time to time as follows:

                           (a) Dividends. In case the Payor shall on any one or
                  more occasions after the date of this Debenture (i) pay a
                  dividend or make a distribution in shares of its capital stock
                  (whether shares of Common Stock or of capital stock of any
                  other class), (ii) subdivide its outstanding Common Stock, or
                  (iii) combine its outstanding Common Stock into a smaller
                  number of shares, the conversion price in effect immediately
                  prior thereto shall be adjusted so that the holder of any
                  Debenture thereafter surrendered for conversion shall be
                  entitled to receive the number of shares of capital stock of
                  the Payor which it would have owned or have been entitled to
                  receive after the happening of any of the events described
                  above had this Debenture been converted immediately prior to
                  the happening of such event. An adjustment made pursuant to
                  this subsection (a) shall become effective immediately after
                  the record date.

                           (b) Other Distributions. The purpose of this
                  subsection is to provide a means to reduce the Payee's
                  conversion price in the event the assets of the Payor are
                  materially diluted through distributions to the Payor's common
                  stockholders and/or any other security holder of the Payor. In
                  case the Payor shall distribute to all holders of its Common
                  Stock evidence of its indebtedness or assets (excluding cash
                  dividends or distributions paid from retained earnings of the
                  Payor) or subscription rights or warrants, then in each such
                  case the conversion price shall be adjusted so that the same
                  shall equal the price determined by multiplying the conversion
                  price in effect immediately prior to the date of such
                  distribution by a fraction of which the numerator shall be the
                  current market price per share (as defined in subsection (c)
                  of this Section 3.4) of the Common Stock on the record date as
                  set forth below less the then fair market value (as determined
                  by the Board of Directors, whose determination shall be
                  conclusive) of the portion of the assets or evidences of
                  indebtedness so distributed or of such rights or warrants
                  applicable to one (1) share of Common Stock, and the
                  denominator shall be the current market price per share (as
                  defined in subsection (c) below) of the Common Stock. In the
                  event that securities of a subsidiary of the Payor

                                        4

<PAGE>


                  shall be distributed to the Payor's common stockholders and/or
                  any other security holder of the Payor, such subsidiary shall,
                  no later than the date of such distribution, jointly assume
                  the obligation of repaying this Debenture and this Debenture
                  shall become convertible at, the Payee's option, into Common
                  Stock of such subsidiary, initially at a conversion price
                  equal to the reduction in the conversion price with respect to
                  the Payor's Common Stock as provided herein. Such adjustments
                  shall become effective immediately after the record date for
                  the determination of stockholders entitled to receive such
                  distribution.

                           (c) Conversion Price Adjustment. For the purpose of
                  any computation under this Section 3.4, the current market
                  price per share of Common Stock at any date shall be deemed to
                  be the average of the daily closing prices (disregarding the
                  three highest closing prices and the three lowest closing
                  prices) for the twenty six consecutive trading days commencing
                  thirty-one trading days before the day in question. The
                  closing price for each day shall be (i) the last sale price of
                  the Common Stock on the National Association of Securities
                  Dealers, Inc., Automated Quotation System or any other
                  automated quotation system or, if no sale occurred on such
                  date, the closing bid price of the Common Stock on such
                  quotation system on such date or (ii) if the Common Stock
                  shall be listed or admitted for trading on the New York or
                  American Stock Exchange or any successor exchange, the last
                  sale price, or if no sale occurred on such date, the closing
                  bid price of the Common Stock on such exchange, or (iii) if
                  the Common Stock shall not be included in any automated
                  quotation system or listed on any such exchange, the closing
                  bid quotation for Common Stock as reported by the National
                  Quotation Bureau Incorporated if at least two securities
                  dealers have inserted both bid and asked quotations for Common
                  Stock on at least five of the ten preceding days. If none of
                  the conditions set forth above is met, the closing price of
                  Common Stock on any day or the average of such closing prices
                  for any period shall be the fair market value of Common Stock
                  as determined by a member firm of the New York Stock Exchange,
                  Inc. selected by the Board of Directors, provided such firm
                  shall be reasonably acceptable to Payee.

                           (d) No Nominal Adjustments. No adjustment in the
                  conversion price shall be required unless such adjustment
                  would require an increase or decrease of at least two percent
                  (2%) in such price; provided, however, that any adjustments
                  which by reason of this subsection (d) are not required to be
                  made shall be


                                        5

<PAGE>


                  carried forward and taken into account in any subsequent
                  adjustment. All calculations under this Section shall be made
                  to the nearest cent or to the nearest one-hundredth (1/100th)
                  of a share, as the case may be.


                           (e) Conversion Price Adjustment Notice. Whenever the
                  conversion price is adjusted, as herein provided, the Payor
                  shall prepare a notice of such adjustment of the conversion
                  price setting forth the adjusted conversion price and the date
                  on which such adjustment becomes effective and shall mail such
                  notice of such adjustment of the conversion price to the
                  Payee.

         3.5 Effect of Reclassification, Consolidation, Merger or Sale. If any
of the following events occur, namely (i) any reclassification or change of
outstanding shares of Common Stock issuable upon conversion of this Debenture
(other than a change in par value, or from par value to no par value, or from no
par value to par value, or as a result of a subdivision or combination), (ii)
any consolidation or merger to which the Payor is a party other than a
consolidation or merger in which the Payor is the continuing corporation and
which does not result in any reclassification of, or change (other than a change
in par value, or from par value to no par value, or from no par value to par
value or as a result of a subdivision or combination) in, outstanding shares of
Common Stock, or (iii) any sale or conveyance of the properties and assets of
the Payor as, or substantially as, an entirety to any other corporation; then
this Debenture shall be convertible into the kind and amount of shares of stock
and other securities or property receivable upon such reclassification, change,
consolidation, merger, sale or conveyance by a holder of the number of shares of
Common Stock issuable upon conversion of this Debenture immediately prior to
such reclassification, change, consolidation, merger, sale or conveyance. The
above provisions of this Section shall similarly apply to successive
reclassifications, consolidations, mergers and sales.

         3.6 Reservation of Shares; Shares to be Fully Paid. As of the date
hereof, the Payor has reserved, free from preemptive rights, out of its
authorized but unissued shares, or out of shares held in its treasury,
sufficient shares to provide for the conversion of this Debenture. Before taking
any action which would cause an adjustment reducing the conversion price below
the then par value, if any, of the shares of Common Stock issuable upon
conversion of this Debenture, the Payor shall promptly take all corporate action
which may be necessary in order that the Payor may validly and legally issue
shares of such Common Stock at such adjusted conversion price. The Payor
covenants that all shares of Common Stock which may be issued upon conversion of
Debentures will upon issue be fully paid and nonassessable.


                                        6

<PAGE>


         3.7 Notice to Payee Prior to Certain Actions. In case:

                           (a) the Payor shall declare a dividend (or any other
                  distribution) on its Common Stock (other than in cash out of
                  retained earnings); or

                           (b) the Payor shall authorize the granting to the
                  holders of its Common Stock of rights or warrants to subscribe
                  for or purchase any share of any class or any other rights or
                  warrants; or

                           (c) of any reclassification of the Common Stock of
                  the Payor (other than a subdivision or combination of its
                  outstanding Common Stock, or a change in par value, or from
                  par value to no par value, or from no par value to par value)
                  or, of any consolidation or merger to which the Payor is a
                  party and for which approval of any shareholders of the Payor
                  is required, or of the sale or transfer of all or
                  substantially all of the assets of the Payor; or

                           (d) of the voluntary or involuntary dissolution,
                  liquidation or winding up of the Payor;

the Payor shall give notice to the Payee in accordance with this Debenture as
promptly as possible but, in any event, at least thirty days prior to the
applicable date hereinafter specified, a notice stating (x) the date on which a
record is to be taken for the purpose of such dividend, distribution or rights
or warrants, or, if a record is not to be taken, the date as of which the
holders of Common Stock of record to be entitled to such dividend, distribution
or rights are to be determined, or (y) the date on which such reclassification,
consolidation, merger, sale, transfer, dissolution, liquidation or winding up is
expected to become effective, and the date as of which it is expected that
holders of Common Stock of record shall be entitled to exchange their Common
Stock for securities or other property deliverable upon such reclassification,
consolidation, merger, sale, transfer, dissolution, liquidation or winding up.
Failure to give such notice, or any defect therein, shall not affect the
legality or validity of such dividend, distribution, reclassification,
consolidation, merger, sale, transfer, dissolution, liquidation or winding up;
without limiting the definition of a breach of this Debenture, such failure
shall constitute a breach hereunder.

         4. Registration Rights.

         4.1 Grant of Piggyback Right. So long as there shall be outstanding any
principal or interest under this Debenture or the Payee shall hold any shares of
Common Stock issuable to the Payee pursuant to this Debenture ("Conversion
Shares"), the Payor


                                       7

<PAGE>


shall send written notice to the Payee in accordance with this Agreement at
least one month prior to the filing by the Payor of any registration statement
filed by the Payor on Form S-1, Form S-2, Form S-3 or Form SB-2, or any
successor form, covering the sale of common stock, and shall give to the Payee
the right to have included in any such registration statement any Conversion
Shares. In order to have the Conversion Shares included in such registration
statement, the Payee must give written notice to the Payor within 15 days after
the date of the Payee's receipt of written notice from the Payor indicating the
number of Conversion Shares requested to be included for sale in such
registration statement. Upon receipt of such notice from the Payee, the Payor
shall use its best efforts to cause all of the Common Stock specified in such
notice to be registered under the Securities Act of 1933, as amended (the
"Securities Act"). The registration expenses in connection with such
registration statement shall be paid by the Payor (exclusive of underwriter's
spread and commissions with respect to stock sold by the Payee or fees and
disbursements of the Payee's counsel). If the registration statement to be filed
by the Payor pertains to an underwritten public offering of shares of common
stock to be sold solely for the account of the Payor and, if in the judgment of
the prospective managing or lead underwriter for the Payor as set forth in a
letter to the Payor, the registration of the Conversion Shares would materially
adversely affect the proposed public offering by the Payor, the Payor shall not
be obligated to register such number of Conversion Shares in such registration
statement for inclusion in such public offering as such underwriter shall have
identified as having, in its judgment, such material adverse effect.

         4.2 Demand Registration Right. If at any time after six months from the
date hereof while there shall be outstanding any principal or interest under
this Debenture or while the Payee shall hold Conversion Shares, the Payee shall
give notice to the Payor to the effect that the Payee desires to register under
the Securities Act any Conversion Shares, under such circumstances that a public
distribution (within the meaning of the Securities Act)of any such Conversion
Shares will be involved, then the Payor will as promptly as practicable after
receipt of such notice, but not later than ninety (90) days after receipt of
such notice, at the Payee's option, file a registration statement pursuant to
the Securities Act (the "Demand Registration") to the end that the Conversion
Shares may be publicly sold under the Securities Act as promptly as practicable
thereafter and the Payor will use its best efforts to cause such registration to
become and remain effective as provided herein (including the taking of such
steps as are reasonably necessary to obtain the removal of any stop order);
provided, that the Payee shall furnish the Payor with appropriate information in
connection therewith as the Payor may reasonably request; and provided that the
Payor shall not be required to file such a registration statement pursuant to
this Section on more than one occasion; and


                                        8

<PAGE>


provided, further, that the registration rights of the Payee under this Section
shall be subject to the "piggyback" registration rights of other holders of
securities of the Payor to include such securities in any registration statement
filed pursuant to this Section; however, all costs and expenses of the Demand
Registration shall then be shared proportionately with any other parties
desiring to piggyback onto the Payee's Demand Registration. The exercise by the
Payee of its demand registration right under this Section shall be deemed to be
an irrevocable election to convert this Debenture to the extent of the
Conversion Shares which the Payee has elected to have registered (but no more)
no later than the effective date of the registration statement required
hereunder. The Payee shall bear the entire cost and expense of any registration
of Conversion Shares initiated by it under this Section, provided, however, that
if the Payor registers any securities within six months of the effective date of
the Demand Registration, then the Payor shall reimburse the Payee its actual
costs incurred in registering its securities pursuant to the Section. The Payor
shall only be required to grant a Demand Registration as contemplated by this
Section on one occasion. The Payor shall not be required to grant a Demand
Registration as contemplated by this Section in the event that (i) the Payee
shall be able to sell Conversion Shares pursuant to Rule 144 under the
Securities Act, but only to the extent that Rule 144 is available for the sale
of Conversion Shares during the three month period immediately following demand,
(ii) such demand shall relate to less than the conversion of $1 million of
principal amount under this Debenture unless the entire unpaid principal amount
of this Debenture shall be less than $1 million and (iii) if "piggy back" rights
pursuant to Section 4.1 hereof had been extended to the Payee within six months
prior to its making such demand.

         4.3 Undertaking to File Documents. The Payee shall execute, deliver
and/or file with or supply to the Payor, the Securities and Exchange Commission
and/or any state or other regulatory authority such information, documents,
representations, undertakings and/or agreements necessary to carry out the
provisions of the registration covenants contained herein and/or to effect the
registration or qualification of the Conversion Shares under the Securities Act
and/or any of the laws and regulations of any state or governmental
instrumentality.

         4.4 Commitment to Keep Effective. The Payor will be obligated to keep
any registration statement filed by it hereunder and any registration or
qualification pursuant to Section 4.5 below effective under the Securities Act
for a period of six months after the actual effective date of such registration
statement and to prepare and file such supplements and amendments which may be
necessary to maintain an effective registration statement for such period. The
Payor will furnish


                                       9

<PAGE>

to the Payee such number of prospectuses and other appropriate documents as the
Payee may from time to time reasonably request.

         4.5 Blue Sky Registration. The Payor will use its best efforts to
register or qualify the shares of Common Stock covered by any registration
statement under the Securities Act which includes Conversion Shares to be sold
on behalf of the Payee pursuant hereto under such securities or blue sky laws in
such jurisdictions within the United States as the Payee may reasonably request;
provided, however, that the Payor reserves the right, in its sole discretion,
not to register or qualify such shares of Common Stock in any jurisdiction in
which such shares of Common Stock do not satisfy the requirements of such
jurisdiction or in which the Payor would be required to qualify as a foreign
corporation to do business in such jurisdiction and is not so qualified therein
or is required to file any general consent to service of process.

         4.6 Deregistration. In the event the Payee has not sold all of the
Conversion Shares included in the registration statement or prior to the
expiration of the six-month period specified above, the Payee hereby agrees that
the Payor may deregister by post-effective amendment any Conversion Shares of
the Payee covered by the registration statement but not sold on or prior to such
date. The Payor agrees that it will notify the Payee of the filing and effective
date of each such post-effective amendment.

         4.7 Right to Delay. The Payor shall have the right at any time after it
shall have received written notice pursuant to Section 4.1 to elect not to file
or to delay any such proposed registration statement, or to withdraw the same
after the filing but prior to the effective date thereof. In addition, the Payor
may delay the filing of any registration statement requested pursuant to Section
4.2 hereof by not more than 120 days if the Payor, prior to the time it would
otherwise have been required to file such registration statement, determines in
good faith that the filing of the registration statement would require the
disclosure of non-public material information that, in its judgment, would be
detrimental to the Payor if so disclosed or would otherwise adversely affect a
financing, acquisition, disposition, merger or other material transaction.

         4.8 Selection of Underwriters. If a registration pursuant to Section
4.1 hereof involves an underwritten offering, the Payor shall have the right to
select the investment banker or investment bankers and manager or managers that
will serve as underwriter with respect to the underwritten offering. The Payee
may not participate in any underwritten offering under this Debenture unless the
Payee completes and executes all questionnaires, powers of attorney,
indemnities, underwriting agreements and other documents required under the
terms of such underwritten


                                       10

<PAGE>


offering, in each case, in the form and upon terms reasonably acceptable to the
Payor and the underwriters. The requested registration pursuant to Section 4.2
hereof shall not involve an underwritten offering unless the Payor shall first
give its written approval of each underwriter that participates in the offering,
such approval not to be unreasonably withheld.

         4.9 Principal Shareholders. The Payor will not file a registration
statement on behalf of any person who beneficially owns more than 10% if the
Payor's issued and outstanding common stock (other than Pioneer Venture
Associates Limited Partnership), as a selling shareholder, without the prior
written approval of the Payee, which approval shall not be unreasonably
withheld.

         5. Acceleration. In the event that (i) the Payor shall default in the
due and punctual payment of any installment of interest on this Debenture when
and as the same shall become due and payable and such default shall continue for
fifteen days after written notice from the Payee to the Payor or (ii) the Payor
shall be in default under the Security Agreement, after the passage of any
applicable grace period; or (iii) the Payor shall commence a voluntary case
concerning itself under Title 11 of the United States Code entitled "Bankruptcy"
as now or hereafter in effect, or any successor thereto (the "Bankruptcy Code");
or (iv) in the event of the appointment of a custodian (as defined in the
Bankruptcy Code) for all or substantially all of the property of the Payor; or
(v) in the event the Payor shall commence any other proceeding under any
reorganization, arrangement, adjustment of debt, relief of debtors, dissolution,
insolvency or liquidation or similar law of any jurisdiction, whether now or
hereafter in effect, relating to the Payor or in the event of the commencement
against the Payor of any such proceeding which remains undismissed for a period
of 90 days; or (vi) if the Payor is adjudicated insolvent or bankrupt; or (vii)
if any order of relief or other order approving any such case or proceeding is
entered; or (viii) if the Payor shall allow any appointment of any custodian or
the like for it or any substantial part of its property to continue undischarged
or unstayed for a period of 90 days; or (ix) if the Payor shall make a general
assignment for the benefit of creditors; or (x) if the Payor shall cease doing
business as a going concern; or (xi) if the Payor shall take action for the
purpose of effecting any of the foregoing; (the foregoing being hereinafter
collectively referred to as "Events of Default") then, in any such Event of
Default and at any time thereafter while such Event of Default is continuing,
the Payee may, in addition to any other rights and remedies, the Payee may have
hereunder or otherwise, including, without limitation, the right to an increased
rate of interest and to late payment fees as set forth on the first page of this
Debenture, declare this Debenture to be due and payable without presentment,
demand, protest or other notice of any kind, all of which are hereby expressly
waived.


                                       11

<PAGE>


         6. Waivers; Modifications.

         6.1 In General. No forbearance, indulgence, delay or failure to
exercise any right or remedy with respect to this Debenture shall operate as a
waiver nor as an acquiescence in any default. No single or partial exercise of
any right or remedy shall preclude any other or further exercise thereof or any
exercise of any other right or remedy.

         6.2 Presentment, Etc.; Jury Trial Waived. The Payor hereby waives
presentment, demand, notice of dishonor, protest and notice of protest. The
Payor hereby waives all rights to a trial by jury in any litigation arising out
of or in connection with this Debenture.

         6.3 Modifications. This Debenture may not be modified or discharged
orally, but only in writing duly executed by the Payee and the Payor.

         7. Successors and Assigns. All the covenants, stipulations, promises
and agreements in this Debenture made by the Payor shall bind its successors and
assigns, whether so expressed or not, and inure to the benefit of the Payee and
its successors and assigns.

         8. Miscellaneous.

         8.1 Headings. The headings of the various paragraphs of this Debenture
are for convenience of reference only and shall in no way modify any of the
terms or provisions of this Debenture.

         8.2 Governing Law. This Debenture and the obligations of the Payor and
the rights of the Payee shall be governed by and construed in accordance with
the laws of the State of New York applicable to instruments made and to be
performed entirely within such State.

         8.3 Collection Costs. The Payor shall pay all costs and expenses
incurred by the Payee to enforce its rights under this Debenture, including
reasonable counsel fees and other reasonable out-of-pocket expenses, provided,
however, that the foregoing shall not relate to the issuance of routine notices
sent no more frequently than once in any twelve-month period.

         8.4 Notices. All notices, requests, demands and other communications
required or permitted under this Debenture shall be in writing and shall be
deemed to have been duly given if personally delivered or if mailed by first
class registered or certified mail return receipt requested, or by first class
mail if received, addressed to the parties at their respective


                                       12

<PAGE>


addresses set forth or referred to on the first page and signature page of this
Agreement, with copies to their respective counsel, Milberg Weiss Bershad Hynes
& Lerach LLP, Att: Arnold N. Bressler, Esq., One Pennsylvania Plaza, New York,
New York 10119, in the case of the Payee, and Caro & Associates, P.C.,
Attention: Chase A. Caro, Esq., 60 East 42nd Street, Suite 2001, New York, New
York 10165, in the case of Payor or to such other person or address as may be
designated by like notice hereunder.


                                       13

<PAGE>




                  IN WITNESS WHEREOF, the Payor has caused this Debenture to be
signed in its corporate name by a duly authorized officer and to be dated as of
the day and year written below.


Dated:  May 21, 1999

                                              ADVANCED MEDICAL SCIENCES, INC.



                                              By   /s/ [ILLEGIBLE]
                                                --------------------------------
                                                                     (Title)



                                       14

<PAGE>


                            FORM OF CONVERSION NOTICE




TO:  Advanced Medical Sciences, Inc.


                  The undersigned owner of this Debenture hereby irrevocably
exercises the option to convert this Debenture, or portion hereof (which is at
least $200,000) below designated, into shares of Common Stock of America's
Shopping Mall, Inc. in accordance with the terms of this Debenture and directs
that the shares issuable and deliverable upon the conversion, together with any
check in payment for fractional shares and any Debentures representing any
unconverted principal amount hereof, be issued and delivered to the registered
holder hereof.


Dated:



                                    Name of Owner:__________________________

                                    Signature:______________________________

                                    Title:__________________________________

                                    Address:________________________________

                                            ________________________________

                                    Taxpayer Identification

                                      No.:__________________________________

                                    Amount to be Converted:_________________



                                       15



<PAGE>

                                                                     EXHIBIT 4.4

                  THIS CONVERTIBLE DEBENTURE HAS NOT BEEN REGISTERED UNDER THE
                  SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT BE SOLD,
                  ASSIGNED OR OTHERWISE TRANSFERRED WITHOUT REGISTRATION
                  THEREUNDER EXCEPT IN ACCORDANCE WITH AN APPLICABLE EXEMPTION
                  FROM THE REGISTRATION PROVISIONS OF THE SECURITIES ACT OF
                  1933, AS AMENDED.



                                    $100,000


                          AMERICA'S SHOPPING MALL, INC.


                     CONVERTIBLE DEBENTURE DUE JUNE 1, 2004




                  FOR VALUE RECEIVED, the undersigned, AMERICA'S SHOPPING MALL,
INC., a corporation duly organized and existing under the laws of the State of
Nevada (the "Payor"), with its principal business address at 382 Rte. 59 #310,
Monsey, New York 10952 hereby promises to pay to the order of JAMES T. PATTEN
(the "Payee"), having an address at 460 Claremont Road, Bernardsville, New
Jersey 07945, the principal amount of One Hundred Thousand Dollars ($100,000) on
June 1, 2004 (the "Maturity Date"), plus interest at the rate of 8% per annum on
the unpaid principal balance, such interest to be paid on the last day of each
July, October, January and April prior to the Maturity Date and on the Maturity
Date together with the repayment of the principal balance and with all charges,
amounts, sums and interest which have accrued and have not been paid. All
payments to be made pursuant to this Debenture shall be made in such coin or
currency of the United States of America which, at the time of payment, is legal
tender for the payment of public and private debts. All such payments shall be
made by electronic funds wire transfer in accordance with the wire transfer
instructions submitted by Payee as the first payment method option; however,
Payee may designate that payments may be made by bank or certified check, at the
offices of the Payee set forth above or such other place as the Payee shall
designate in writing to the Payor. In the event that any installment of
principal or interest on this Debenture is not paid when due, such overdue
principal or interest shall bear interest from thirty days after the due date
until paid (to the extent permitted by law) at the rate of 15% per annum. In
addition, in the event such overdue principal or interest is not paid for a
period of ten days after the date due, the Payor shall promptly pay the Payee a
late payment fee equal to 5% of such overdue principal or interest. In the event
the rate of interest hereunder shall exceed the maximum rate permitted by
applicable law, such rate of interest shall automatically and without


<PAGE>


further action on the part of any person be reduced to the maximum rate
permitted by applicable law.

         1. Optional Redemption. This Debenture may not be redeemed, called or
prepaid without Payee's prior written consent prior to June 1, 2001. Thereafter,
this Convertible Debenture will be subject to redemption at any time at the
option of the Payor, in whole or in part, on not less than 30 nor more than 60
days' prior notice in amounts of $100,000 or an integral multiple thereof at the
following redemption prices (expressed as percentages of the principal amount),
if redeemed during the 12- month period beginning on June 1 of each of the years
indicated below:

                  Year                      Redemption Prices
                  ----                      -----------------

                  2001                             105%
                  2002                             104%
                  2003                             103%

and thereafter at 100% of the principal amount, in each case, together with
accrued and unpaid interest if any, to the redemption date.

         2. [INTENTIONALLY OMITTED.]

         3. Conversion.

         3.1 Right to Convert. The Payee shall have the right, one or more times
at its option, at any time and from time to time, to convert the principal
amount of this Debenture, or any portion of such principal which is at least One
Hundred Thousand Dollars ($100,000), into that number of fully-paid and
nonassessable shares of Common Stock of the Payor, obtained by dividing the
principal amount of the Debenture or portion thereof surrendered for conversion
by the conversion price equal to the lesser of (i) the current market price per
share of Payor's Common Stock on that date which is five days after the date
hereof (or if such day shall not be a business day, then the following business
day), computed in accordance with Section 3.4(c) hereof and (ii) the current
market price per share of Payor's Common Stock on June 1, 2000, computed in
accordance with Section 3.4(c) hereof, provided however, that no adjustment in
the conversion price shall be required unless such adjustment would require a
decrease of at least 5% in such price.

         3.2 Exercise of Conversion Privilege; Issuance of Common Stock on
Conversion; No Adjustment for Interest or Dividends. In order to exercise the
conversion privilege, the Payee shall surrender this Debenture to the Payor and
shall give written notice of conversion in the form provided herein to the Payor
that the Payee elects to convert this Debenture or the portion thereof specified
in said notice.


                                        2

<PAGE>


         As promptly as practicable (but not more than 10 days) after the
surrender of this Debenture and the receipt of such notice as aforesaid, the
Payor shall issue and shall deliver to the Payee a certificate or certificates
for the number of full shares issuable upon the conversion of this Debenture or
portion thereof in accordance with the provisions of this Debenture and a check
or cash in respect of any fractional interest in respect of a share of Common
Stock arising upon such conversion as provided in Section 3.3 of this Debenture.
In each case this Debenture shall be surrendered for partial conversion, the
Payor shall also promptly execute and deliver to the Payee a new Debenture or
Debentures in an aggregate principal amount equal to the unconverted portions of
the surrendered Debenture.

         Each conversion shall be deemed to have been effected on the date on
which this Debenture shall have been surrendered and such notice shall have been
received by the Payor, as aforesaid, and the Payee shall be deemed to have
become on said date the holder of record of the shares issuable upon such
conversion; provided, however, that any such surrender on any date when the
stock transfer books of the Payor shall be closed shall constitute the Payee as
the record holder thereof for all purposes on the next succeeding day on which
such stock transfer books are open.

         No adjustment of the number of shares to be issued upon conversion
shall be made for interest accrued on this Debenture prior to the date it is
surrendered or for cash dividends on any shares issued upon the conversion of
this Debenture prior to the date it is surrendered. However, all accrued
interest shall be payable by wire transfer, or in cash or cash equivalents.

         3.3 Cash Payments in Lieu of Fractional Shares. No fractional shares of
Common Stock or scrip representing fractional shares shall be issued upon
conversion of Debentures. If any fractional shares of stock would be issuable
upon the conversion of this Debenture, the Payor shall make a payout therefor in
cash at the current market value thereof. The current market value of a share of
Common Stock shall be the closing price of the day (which is not a legal
holiday) immediately preceding the day on which this Debenture (or specified
portions thereof) is deemed to have been converted and such closing price shall
be determined as provided in subsection (c) of Section 3.4.

         3.4 Adjustment of Conversion Price. The conversion price shall be
adjusted from time to time as follows:

                           (a) Dividends. In case the Payor shall on any one or
                  more occasions after the date of this Debenture (i) pay a
                  dividend or make a distribution in shares of its capital stock
                  (whether shares of Common Stock or of capital stock of any
                  other class), (ii) subdivide its

                                        3

<PAGE>



                  outstanding Common Stock, or (iii) combine its outstanding
                  Common Stock into a smaller number of shares, the conversion
                  price in effect immediately prior thereto shall be adjusted so
                  that the holder of any Debenture thereafter surrendered for
                  conversion shall be entitled to receive the number of shares
                  of capital stock of the Payor which it would have owned or
                  have been entitled to receive after the happening of any of
                  the events described above had this Debenture been converted
                  immediately prior to the happening of such event. An
                  adjustment made pursuant to this subsection (a) shall become
                  effective immediately after the record date.

                           (b) Other Distributions. The purpose of this
                  subsection is to provide a means to reduce the Payee's
                  conversion price in the event the assets of the Payor are
                  materially diluted through distributions to the Payor's common
                  stockholders and/or any other security holder of the Payor. In
                  case the Payor shall distribute to all holders of its Common
                  Stock evidence of its indebtedness or assets (excluding cash
                  dividends or distributions paid from retained earnings of the
                  Payor) or subscription rights or warrants, then in each such
                  case the conversion price shall be adjusted so that the same
                  shall equal the price determined by multiplying the conversion
                  price in effect immediately prior to the date of such
                  distribution by a fraction of which the numerator shall be the
                  current market price per share (as defined in subsection (c)
                  of this Section 3.4) of the Common Stock on the record date as
                  set forth below less the then fair market value (as determined
                  by the Board of Directors, whose determination shall be
                  conclusive) of the portion of the assets or evidences of
                  indebtedness so distributed or of such rights or warrants
                  applicable to one (1) share of Common Stock, and the
                  denominator shall be the current market price per share (as
                  defined in subsection (c) below) of the Common Stock. In the
                  event that securities of a subsidiary of the Payor shall be
                  distributed to the Payor's common stockholders and/or any
                  other security holder of the Payor, such subsidiary shall, no
                  later than the date of such distribution, jointly assume the
                  obligation of repaying this Debenture and this Debenture shall
                  become convertible at, the Payee's option, into Common Stock
                  of such subsidiary, initially at a conversion price equal to
                  the reduction in the conversion price with respect to the
                  Payor's Common Stock as provided herein. Such adjustments
                  shall become effective immediately after the record date for
                  the determination of stockholders entitled to receive such
                  distribution.


                                        4

<PAGE>


                           (c) Conversion Price Adjustment. For the purpose of
                  any computation under this Section 3.4, the current market
                  price per share of Common Stock at any date shall be deemed to
                  be the average of the daily closing prices (disregarding the
                  three highest closing prices and the three lowest closing
                  prices) for the twenty six consecutive trading days commencing
                  thirty-one trading days before the day in question. The
                  closing price for each day shall be (i) the last sale price of
                  the Common Stock on the National Association of Securities
                  Dealers, Inc., Automated Quotation System or any other
                  automated quotation system or, if no sale occurred on such
                  date, the closing bid price of the Common Stock on such
                  quotation system on such date or (ii) if the Common Stock
                  shall be listed or admitted for trading on the New York or
                  American Stock Exchange or any successor exchange, the last
                  sale price, or if no sale occurred on such date, the closing
                  bid price of the Common Stock on such exchange, or (iii) if
                  the Common Stock shall not be included in any automated
                  quotation system or listed on any such exchange, the closing
                  bid quotation for Common Stock as reported by the National
                  Quotation Bureau Incorporated if at least two securities
                  dealers have inserted both bid and asked quotations for Common
                  Stock on at least five of the ten preceding days. If none of
                  the conditions set forth above is met, the closing price of
                  Common Stock on any day or the average of such closing prices
                  for any period shall be the fair market value of Common Stock
                  as determined by a member firm of the New York Stock Exchange,
                  Inc. selected by the Board of Directors, provided such firm
                  shall be reasonably acceptable to Payee.

                           (d) No Nominal Adjustments. No adjustment in the
                  conversion price shall be required unless such adjustment
                  would require an increase or decrease of at least two percent
                  (2%) in such price; provided, however, that any adjustments
                  which by reason of this subsection (d) are not required to be
                  made shall be carried forward and taken into account in any
                  subsequent adjustment. All calculations under this Section
                  shall be made to the nearest cent or to the nearest
                  one-hundredth (1/100th) of a share, as the case may be.

                           (e) Conversion Price Adjustment Notice. Whenever the
                  conversion price is adjusted, as herein provided, the Payor
                  shall prepare a notice of such adjustment of the conversion
                  price setting forth the adjusted conversion price and the date
                  on which such adjustment becomes effective and shall mail such
                  notice of such adjustment of the conversion price to the
                  Payee.


                                        5

<PAGE>




         3.5 Effect of Reclassification, Consolidation, Merger or Sale. If any
of the following events occur, namely (i) any reclassification or change of
outstanding shares of Common Stock issuable upon conversion of this Debenture
(other than a change in par value, or from par value to no par value, or from no
par value to par value, or as a result of a subdivision or combination), (ii)
any consolidation or merger to which the Payor is a party other than a
consolidation or merger in which the Payor is the continuing corporation and
which does not result in any reclassification of, or change (other than a change
in par value, or from par value to no par value, or from no par value to par
value or as a result of a subdivision or combination) in, outstanding shares of
Common Stock, or (iii) any sale or conveyance of the properties and assets of
the Payor as, or substantially as, an entirety to any other corporation; then
this Debenture shall be convertible into the kind and amount of shares of stock
and other securities or property receivable upon such reclassification, change,
consolidation, merger, sale or conveyance by a holder of the number of shares of
Common Stock issuable upon conversion of this Debenture immediately prior to
such reclassification, change, consolidation, merger, sale or conveyance. The
above provisions of this Section shall similarly apply to successive
reclassifications, consolidations, mergers and sales.

         3.6 Reservation of Shares; Shares to be Fully Paid. As of the date
hereof, the Payor has reserved, free from preemptive rights, out of its
authorized but unissued shares, or out of shares held in its treasury,
sufficient shares to provide for the conversion of this Debenture. Before taking
any action which would cause an adjustment reducing the conversion price below
the then par value, if any, of the shares of Common Stock issuable upon
conversion of this Debenture, the Payor shall promptly take all corporate action
which may be necessary in order that the Payor may validly and legally issue
shares of such Common Stock at such adjusted conversion price. The Payor
covenants that all shares of Common Stock which may be issued upon conversion of
Debentures will upon issue be fully paid and nonassessable.

         3.7 Notice to Payee Prior to Certain Actions. In case:

                           (a) the Payor shall declare a dividend (or any other
                  distribution) on its Common Stock (other than in cash out of
                  retained earnings); or

                           (b) the Payor shall authorize the granting to the
                  holders of its Common Stock of rights or warrants to subscribe
                  for or purchase any share of any class or any other rights or
                  warrants; or

                           (c) of any reclassification of the Common Stock of
                  the Payor (other than a subdivision or combination of its
                  outstanding Common Stock, or a change in par


                                        6

<PAGE>



                  value, or from par value to no par value, or from no par value
                  to par value) or, of any consolidation or merger to which the
                  Payor is a party and for which approval of any shareholders of
                  the Payor is required, or of the sale or transfer of all or
                  substantially all of the assets of the Payor; or

                           (d) of the voluntary or involuntary dissolution,
                  liquidation or winding up of the Payor;

the Payor shall give notice to the Payee in accordance with this Debenture as
promptly as possible but, in any event, at least thirty days prior to the
applicable date hereinafter specified, a notice stating (x) the date on which a
record is to be taken for the purpose of such dividend, distribution or rights
or warrants, or, if a record is not to be taken, the date as of which the
holders of Common Stock of record to be entitled to such dividend, distribution
or rights are to be determined, or (y) the date on which such reclassification,
consolidation, merger, sale, transfer, dissolution, liquidation or winding up is
expected to become effective, and the date as of which it is expected that
holders of Common Stock of record shall be entitled to exchange their Common
Stock for securities or other property deliverable upon such reclassification,
consolidation, merger, sale, transfer, dissolution, liquidation or winding up.
Failure to give such notice, or any defect therein, shall not affect the
legality or validity of such dividend, distribution, reclassification,
consolidation, merger, sale, transfer, dissolution, liquidation or winding up;
without limiting the definition of a breach of this Debenture, such failure
shall constitute a breach hereunder.

         4. Registration Rights.

         4.1 Grant of Piggyback Right. So long as there shall be outstanding any
principal or interest under this Debenture or the Payee shall hold any shares of
Common Stock issuable to the Payee pursuant to this Debenture ("Conversion
Shares"), the Payor shall send written notice to the Payee in accordance with
this Agreement at least one month prior to the filing by the Payor of any
registration statement filed by the Payor on Form S-1, Form S-2, Form S-3 or
Form SB-2, or any successor form, covering the sale of common stock, and shall
give to the Payee the right to have included in any such registration statement
any Conversion Shares. In order to have the Conversion Shares included in such
registration statement, the Payee must give written notice to the Payor within
15 days after the date of the Payee's receipt of written notice from the Payor
indicating the number of Conversion Shares requested to be included for sale in
such registration statement. Upon receipt of such notice from the Payee, the
Payor shall use its best efforts to cause all of the Common Stock specified in
such notice to be registered under the Securities Act of 1933, as amended (the
"Securities Act").

                                        7

<PAGE>



The registration expenses in connection with such registration statement shall
be paid by the Payor (exclusive of underwriter's spread and commissions with
respect to stock sold by the Payee or fees and disbursements of the Payee's
counsel). If the registration statement to be filed by the Payor pertains to an
underwritten public offering of shares of common stock to be sold solely for the
account of the Payor and, if in the judgment of the prospective managing or lead
underwriter for the Payor as set forth in a letter to the Payor, the
registration of the Conversion Shares would materially adversely affect the
proposed public offering by the Payor, the Payor shall not be obligated to
register such number of Conversion Shares in such registration statement for
inclusion in such public offering as such underwriter shall have identified as
having, in its judgment, such material adverse effect.

         4.2 Demand Registration Right. If at any time after six months from the
date hereof while there shall be outstanding any principal or interest under
this Debenture or while the Payee shall hold Conversion Shares, the Payee shall
give notice to the Payor to the effect that the Payee desires to register under
the Securities Act any Conversion Shares, under such circumstances that a public
distribution (within the meaning of the Securities Act)of any such Conversion
Shares will be involved, then the Payor will as promptly as practicable after
receipt of such notice, but not later than ninety (90) days after receipt of
such notice, at the Payee's option, file a registration statement pursuant to
the Securities Act (the "Demand Registration") to the end that the Conversion
Shares may be publicly sold under the Securities Act as promptly as practicable
thereafter and the Payor will use its best efforts to cause such registration to
become and remain effective as provided herein (including the taking of such
steps as are reasonably necessary to obtain the removal of any stop order);
provided, that the Payee shall furnish the Payor with appropriate information in
connection therewith as the Payor may reasonably request; and provided that the
Payor shall not be required to file such a registration statement pursuant to
this Section on more than one occasion; and provided, further, that the
registration rights of the Payee under this Section shall be subject to the
"piggyback" registration rights of other holders of securities of the Payor to
include such securities in any registration statement filed pursuant to this
Section; however, all costs and expenses of the Demand Registration shall then
be shared proportionately with any other parties desiring to piggyback onto the
Payee's Demand Registration. The exercise by the Payee of its demand
registration right under this Section shall be deemed to be an irrevocable
election to convert this Debenture to the extent of the Conversion Shares which
the Payee has elected to have registered (but no more) no later than the
effective date of the registration statement required hereunder. The Payee shall
bear the entire cost and expense of any registration of Conversion Shares
initiated by it under this Section, provided, however,


                                        8

<PAGE>



that if the Payor registers any securities within six months of the effective
date of the Demand Registration, then the Payor shall reimburse the Payee its
actual costs incurred in registering its securities pursuant to the Section. The
Payor shall only be required to grant a Demand Registration as contemplated by
this Section on one occasion. The Payor shall not be required to grant a Demand
Registration as contemplated by this Section in the event that (i) the Payee
shall be able to sell Conversion Shares pursuant to Rule 144 under the
Securities Act, but only to the extent that Rule 144 is available for the sale
of Conversion Shares during the three month period immediately following demand,
(ii) such demand shall relate to less than the conversion of $1 million of
principal amount under this Debenture unless the entire unpaid principal amount
of this Debenture shall be less than $1 million and (iii) if "piggy back" rights
pursuant to Section 4.1 hereof had been extended to the Payee within six months
prior to its making such demand.

         4.3 Undertaking to File Documents. The Payee shall execute, deliver
and/or file with or supply to the Payor, the Securities and Exchange Commission
and/or any state or other regulatory authority such information, documents,
representations, undertakings and/or agreements necessary to carry out the
provisions of the registration covenants contained herein and/or to effect the
registration or qualification of the Conversion Shares under the Securities Act
and/or any of the laws and regulations of any state or governmental
instrumentality.

         4.4 Commitment to Keep Effective. The Payor will be obligated to keep
any registration statement filed by it hereunder and any registration or
qualification pursuant to Section 4.5 below effective under the Securities Act
for a period of six months after the actual effective date of such registration
statement and to prepare and file such supplements and amendments which may be
necessary to maintain an effective registration statement for such period. The
Payor will furnish to the Payee such number of prospectuses and other
appropriate documents as the Payee may from time to time reasonably request.

         4.5 Blue Sky Registration. The Payor will use its best efforts to
register or qualify the shares of Common Stock covered by any registration
statement under the Securities Act which includes Conversion Shares to be sold
on behalf of the Payee pursuant hereto under such securities or blue sky laws in
such jurisdictions within the United States as the Payee may reasonably request;
provided, however, that the Payor reserves the right, in its sole discretion,
not to register or qualify such shares of Common Stock in any jurisdiction in
which such shares of Common Stock do not satisfy the requirements of such
jurisdiction or in which the Payor would be required to qualify as a foreign
corporation to do business in such jurisdiction and is not so qualified therein
or is required to file any general consent to service of process.

                                        9

<PAGE>


         4.6 Deregistration. In the event the Payee has not sold all of the
Conversion Shares included in the registration statement or prior to the
expiration of the six-month period specified above, the Payee hereby agrees that
the Payor may deregister by post-effective amendment any Conversion Shares of
the Payee covered by the registration statement but not sold on or prior to such
date. The Payor agrees that it will notify the Payee of the filing and effective
date of each such post-effective amendment.

         4.7 Right to Delay. The Payor shall have the right at any time after it
shall have received written notice pursuant to Section 4.1 to elect not to file
or to delay any such proposed registration statement, or to withdraw the same
after the filing but prior to the effective date thereof. In addition, the Payor
may delay the filing of any registration statement requested pursuant to Section
4.2 hereof by not more than 120 days if the Payor, prior to the time it would
otherwise have been required to file such registration statement, determines in
good faith that the filing of the registration statement would require the
disclosure of non-public material information that, in its judgment, would be
detrimental to the Payor if so disclosed or would otherwise adversely affect a
financing, acquisition, disposition, merger or other material transaction.

         4.8 Selection of Underwriters. If a registration pursuant to Section
4.1 hereof involves an underwritten offering, the Payor shall have the right to
select the investment banker or investment bankers and manager or managers that
will serve as underwriter with respect to the underwritten offering. The Payee
may not participate in any underwritten offering under this Debenture unless the
Payee completes and executes all questionnaires, powers of attorney,
indemnities, underwriting agreements and other documents required under the
terms of such underwritten offering, in each case, in the form and upon terms
reasonably acceptable to the Payor and the underwriters. The requested
registration pursuant to Section 4.2 hereof shall not involve an underwritten
offering unless the Payor shall first give its written approval of each
underwriter that participates in the offering, such approval not to be
unreasonably withheld.

         4.9 Principal Shareholders. The Payor will not file a registration
statement on behalf of any person who beneficially owns more than 10% if the
Payor's issued and outstanding common stock (other than Pioneer Venture
Associates Limited Partnership), as a selling shareholder, without the prior
written approval of the Payee, which approval shall not be unreasonably
withheld.

         5. Acceleration. In the event that (i) the Payor shall default in the
due and punctual payment of any installment of interest on this Debenture when
and as the same shall become due and payable and such default shall continue for
fifteen days


                                       10

<PAGE>


after written notice from the Payee to the Payor or (ii) the Payor shall be in
default under the Security Agreement, after the passage of any applicable grace
period; or (iii) the Payor shall commence a voluntary case concerning itself
under Title 11 of the United States Code entitled "Bankruptcy" as now or
hereafter in effect, or any successor thereto (the "Bankruptcy Code"); or (iv)
in the event of the appointment of a custodian (as defined in the Bankruptcy
Code) for all or substantially all of the property of the Payor; or (v) in the
event the Payor shall commence any other proceeding under any reorganization,
arrangement, adjustment of debt, relief of debtors, dissolution, insolvency or
liquidation or similar law of any jurisdiction, whether now or hereafter in
effect, relating to the Payor or in the event of the commencement against the
Payor of any such proceeding which remains undismissed for a period of 90 days;
or (vi) if the Payor is adjudicated insolvent or bankrupt; or (vii) if any order
of relief or other order approving any such case or proceeding is entered; or
(viii) if the Payor shall allow any appointment of any custodian or the like for
it or any substantial part of its property to continue undischarged or unstayed
for a period of 90 days; or (ix) if the Payor shall make a general assignment
for the benefit of creditors; or (x) if the Payor shall cease doing business as
a going concern; or (xi) if the Payor shall take action for the purpose of
effecting any of the foregoing; (the foregoing being hereinafter collectively
referred to as "Events of Default") then, in any such Event of Default and at
any time thereafter while such Event of Default is continuing, the Payee may, in
addition to any other rights and remedies, the Payee may have hereunder or
otherwise, including, without limitation, the right to an increased rate of
interest and to late payment fees as set forth on the first page of this
Debenture, declare this Debenture to be due and payable without presentment,
demand, protest or other notice of any kind, all of which are hereby expressly
waived.

         6. Waivers; Modifications.

         6.1 In General. No forbearance, indulgence, delay or failure to
exercise any right or remedy with respect to this Debenture shall operate as a
waiver nor as an acquiescence in any default. No single or partial exercise of
any right or remedy shall preclude any other or further exercise thereof or any
exercise of any other right or remedy.

         6.2 Presentment, Etc.; Jury Trial Waived. The Payor hereby waives
presentment, demand, notice of dishonor, protest and notice of protest. The
Payor hereby waives all rights to a trial by jury in any litigation arising out
of or in connection with this Debenture.

         6.3 Modifications. This Debenture may not be modified or discharged
orally, but only in writing duly executed by the Payee and the Payor.


                                       11

<PAGE>


         7. Successors and Assigns. All the covenants, stipulations, promises
and agreements in this Debenture made by the Payor shall bind its successors and
assigns, whether so expressed or not, and inure to the benefit of the Payee and
its successors and assigns.

         8. Miscellaneous.

         8.1 Headings. The headings of the various paragraphs of this Debenture
are for convenience of reference only and shall in no way modify any of the
terms or provisions of this Debenture.

         8.2 Governing Law. This Debenture and the obligations of the Payor and
the rights of the Payee shall be governed by and construed in accordance with
the laws of the State of New York applicable to instruments made and to be
performed entirely within such State.

         8.3 Collection Costs. The Payor shall pay all costs and expenses
incurred by the Payee to enforce its rights under this Debenture, including
reasonable counsel fees and other reasonable out-of-pocket expenses, provided,
however, that the foregoing shall not relate to the issuance of routine notices
sent no more frequently than once in any twelve-month period.

         8.4 Notices. All notices, requests, demands and other communications
required or permitted under this Debenture shall be in writing and shall be
deemed to have been duly given if personally delivered or if mailed by first
class registered or certified mail return receipt requested, or by first class
mail if received, addressed to the parties at their respective addresses set
forth or referred to on the first page and signature page of this Agreement,
with a copy to Caro & Associates, P.C., Attention: Chase A. Caro, Esq., 60 East
42nd Street, Suite 2001, New York, New York 10165, in the case of Payor or to
such other person or address as may be designated by like notice hereunder.

         IN WITNESS WHEREOF, the Payor has caused this Debenture to be signed in
its corporate name by a duly authorized officer and to be dated as of the day
and year written below.

Dated:  May 21, 1999

                                           AMERICA'S SHOPPING MALL, INC.



                                           By  /s/ [ILLEGIBLE]
                                              ---------------------------
                                                                  (Title)




                                       12

<PAGE>


                           FORM OF CONVERSION NOTICE




TO:  America's Shopping Mall, Inc.


                  The undersigned owner of this Debenture hereby irrevocably
exercises the option to convert this Debenture, or portion hereof (which is at
least $100,000) below designated, into shares of Common Stock of America's
Shopping Mall, Inc. in accordance with the terms of this Debenture and directs
that the shares issuable and deliverable upon the conversion, together with any
check in payment for fractional shares and any Debentures representing any
unconverted principal amount hereof, be issued and delivered to the registered
holder hereof.


Dated:



                                  Name of Owner:__________________________

                                  Signature:______________________________

                                  Title:__________________________________

                                  Address:________________________________

                                          ________________________________

                                  Taxpayer Identification

                                    No.:__________________________________

                                  Amount to be Converted:_________________



                                       13



<PAGE>


                                                                     EXHIBIT 4.5

                                LETTER AGREEMENT


     This Agreement is entered into between  America's  Shopping  Mall,  Inc., a
Nevada Corporation (formerly Advanced Medical Sciences,  Inc.) and Initio, Inc.,
a Nevada Corporation.

     WHEREAS, the parties hereto had heretofore entered into a certain Agreement
of Purchase and Sale dated May 21, 1999; and

     WHEREAS,  a difference of opinion regarding the interpretation of paragraph
3.1(i) of the Convertible  Debenture  concerning the initial conversion price of
therein has arisen;

     NOW THEREFORE, the parties hereto do hereby agree as follows:

     1)   The conversion  price shall be $5.50 per share (after giving effect to
          the 1 for 30 exchange),  provided,  however,  if on or before December
          31, 1999 America's  Shopping Mall shall repay to Initio  $400,000 plus
          interest  accrued to the date of such  payment,  thereby  reducing the
          present  indebtedness  from  $3,400,000 to  $3,000,000,  then, in that
          event the initial  conversion  price shall be increased  from $5.50 to
          $6.00.


                                          America's Shopping Mall, Inc.


                                          /s/ Irwin Schneidmill
                                          -----------------------------
                                          By: Irwin Schneidmill,
                                              President & C.E.O.


                                          Initio, Inc.,


                                          /s/ Martin Fox
                                          -----------------------------
                                          By: Martin Fox,
                                              President & C.E.O.




Dated: July 22, 1999

Terms herein above confirmed
and agreed to:


- ----------------------------
     Jim Patten





<PAGE>

                                                                     EXHIBIT 4.6

                  THIS CONVERTIBLE SUBORDINATED DEBENTURE HAS NOT BEEN
                  REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND
                  MAY NOT BE SOLD, ASSIGNED OR OTHERWISE TRANSFERRED WITHOUT
                  REGISTRATION THEREUNDER EXCEPT IN ACCORDANCE WITH AN
                  APPLICABLE EXEMPTION FROM THE REGISTRATION PROVISIONS OF THE
                  SECURITIES ACT OF 1933, AS AMENDED.



                                   $2,000,000


                          AMERICA'S SHOPPING MALL, INC.


                     SUBORDINATED DEBENTURE DUE MAY 1, 2003



         FOR VALUE RECEIVED, the undersigned, AMERICA'S SHOPPING MALL, INC., a
corporation duly organized and existing under the laws of the State of Nevada
(the "Payor"), with its principal business address at 382 Route 59, #310,
Monsey, New York 10952, hereby promises to pay to the order of PIONEER VENTURES
ASSOCIATES LIMITED PARTNERSHIP (the "Payee"), with its principal business
address at 651 Day Hill Road, Windsor, Connecticut 06095, the principal amount
of Two Million Dollars ($2,000,000) on May 1, 2003 (the "Maturity Date"), plus
interest at the rate of 8% per annum on the unpaid principal balance, such
interest to be paid on the last day of each April, July, October and January
prior to the Maturity Date and on the Maturity Date together with the repayment
of the principal balance and with all charges, amounts, sums and interest which
have accrued and have not been paid. All payments to be made pursuant to this
Debenture shall be made in such coin or currency of the United States of America
which, at the time of payment, is legal tender for the payment of public and
private debts. All such payments shall be made by electronic funds wire transfer
in accordance with the wire transfer instructions submitted by Payee as the
first payment method option; however, Payor may designate that payments may be
made by bank or certified check, at the offices of the Payee set forth above or
such other place as the Payee shall designate in writing to the Payor. In the
event that any installment of principal or interest on this Debenture is not
paid when due, such overdue principal or interest shall bear interest from
thirty days after the due date until paid (to the extent permitted by law) at
the rate of 15% per annum. In addition, in the event such overdue principal or
interest is not paid for a period of ten days after the date due, the Payor
shall promptly pay the Payee a late payment fee equal to 5% of such overdue


<PAGE>



principal or interest. In the event the rate of interest hereunder shall exceed
the maximum rate permitted by applicable law, such rate of interest shall
automatically and without further action on the part of any person be reduced to
the maximum rate permitted by applicable law.

         1. Redemption. This Debenture may be redeemed on any date after the
first anniversary hereof and prior to the Maturity Date, at the option of the
Payor, as a whole at any time or in part from time to time, upon the notice
referred to below, at a redemption price equal to the principal amount being
redeemed, plus an amount necessary to provide Payee with a compound annual rate
of return of twenty-five percent (25%), calculated from the issue date of this
Debenture to and including the date the redemption price is paid in full,
together, in each case, with any and all charges then due to the Payee hereunder
and all accrued interest to the date fixed for redemption, provided, however,
that the Payor may not redeem this Debenture in part (i) for less than $500,000
in principal amount and (ii) more frequently than once in any 12-month period.
It is understood and agreed that any redemption shall be applied first to any
and all charges then due to the Payee hereunder, second to any unpaid interest
then due and thereafter to the principal amount due hereunder. The notice of
redemption to the Payee shall be given not less than 45 nor more than 60 days
before the date fixed for redemption. If this Debenture is to be redeemed only
in part, the Payor shall execute and deliver to the Payee a new Debenture in the
aggregate principal amount equal to and in exchange for the unredeemed portion
of the principal of the Debenture so surrendered. Any amounts not so redeemed
shall remain subject hereto.

         2. Subordination.

         2.1 Senior Indebtedness. The indebtedness evidenced by this Debenture
shall be subordinate and subject in right of payment, to the extent and in the
manner hereinafter set forth, to the prior payment in full of all Senior
Indebtedness. "Senior Indebtedness" shall mean (i) indebtedness of the Payor or
with respect to which the Payor is a guarantor, outstanding on the date hereof
or hereafter created with the express written consent of the Payee, to banks,
insurance companies or other lending institutions regularly engaged in the
business of lending money, which is for money borrowed or the issuance of
letters of credit by the Payor or a subsidiary of the Payor, which is secured
("Senior Institutional Indebtedness"), and (ii) any deferrals, renewals or
extensions of any such Senior Institutional Indebtedness or any debentures,
notes or other evidence of indebtedness issued in exchange for such Senior
Institutional Indebtedness. As used herein, the term "subsidiary" shall mean a
corporation at least 50% of the voting securities, having ordinary voting power
not dependent on a default, of which is owned directly or indirectly by the
Payor or by one or more of


                                      - 2 -

<PAGE>


its other subsidiaries or by the Payor in conjunction with one or more of its
other subsidiaries.

         The indebtedness evidenced by this Debenture shall rank senior to the
Convertible Debenture dated April 21, 1999 from Payor to Initio, Inc. ("Initio")
in the principal amount of $_____ (the "Initio Debenture") and the Initio
Debenture shall be subordinate in right of payment, to the prior payment of all
principal, interest, penalties and any other charges or amounts under this
Debenture.

         2.2 Subordination to Senior Indebtedness. Upon any payment or
distribution of the assets of the Payor upon any dissolution or winding up or
total liquidation or reorganization of the Payor (whether in bankruptcy,
insolvency, reorganization or receivership proceedings, or upon an assignment
for the benefit of creditors, or any other marshaling of the assets and
liabilities of the Payor, or otherwise):

         (a) all Senior Indebtedness shall first be paid in full in cash, or
provision made for such payment, before the holder of this Debenture shall be
entitled to receive any payment or distributions from or by the Payor on account
of the principal of or interest on the indebtedness evidenced by this Debenture;

         (b) any payment or distribution of assets of the Payor of any kind or
character, whether in cash, property or securities, to which the holder of this
Debenture would be entitled except for the provisions of this subsection shall
be paid or delivered by the Payor or by any trustee in bankruptcy, receiver,
assignee for benefit of creditors, or other liquidating agent making such
payment or distribution, directly to the holders of Senior Indebtedness or their
representative or representatives, or to such trustee or trustees under any
indenture pursuant to which any instruments evidencing any of such Senior
Indebtedness may have been issued, ratably (or otherwise in accordance with
their relative rights) according to the aggregate amounts remaining unpaid on
account of the Senior Indebtedness held or represented by each, to the extent
necessary to pay all Senior Indebtedness in full after giving effect to any
concurrent payment or distribution, or provision therefor, to the holders of
such Senior Indebtedness; and

         (c) in the event that, notwithstanding the foregoing, any payment or
distribution of assets of the Payor of any kind or character, whether in cash,
property or securities, shall be received by the holder of this Debenture before
all Senior Indebtedness is paid in full, or provision made for its payment, such
payment or distribution shall be held in trust for the benefit of, and shall be
paid over or delivered to, the holders of such Senior Indebtedness or their
representative or representatives, or to the trustee or trustees under any
indenture pursuant to which any instruments evidencing any of


                                      - 3 -

<PAGE>



such Senior Indebtedness may have been issued ratably (or otherwise) as
aforesaid, for application to the payment of all Senior Indebtedness remaining
unpaid to the extent necessary to pay all such Senior Indebtedness after giving
effect to any concurrent payment or distribution, or provision therefor, to the
holders of such Senior Indebtedness.

         3. Subordinate Position. Subject to the payment in full of all Senior
Indebtedness, the holder of this Debenture shall be subordinated only to the
rights of the holders of Senior Indebtedness to receive payments or
distributions of assets of the Payor made on the Senior Indebtedness until the
principal of and interest on this Debenture shall be paid in full, and for
purposes of such subordination, no such payments or distributions to the holders
of Senior Indebtedness of cash, property or securities, which otherwise would be
payable or distributable to the holder of this Debenture, shall as between the
Payor, its creditors other than the holders of Senior Indebtedness, and the
holder of this Debenture, be deemed to be a payment by the Payor to or on
account of this Debenture, it being understood that the provisions of this
section are intended solely for the purpose of defining the relative rights only
of the holder of this Debenture, on the one hand, and only the holders of Senior
Indebtedness, on the other hand.

         4. Non-Impairment. Nothing contained in this Debenture is intended to
or shall impair the obligation of the Payor, which is absolute and
unconditional, to pay to the holder of this Debenture the principal of and
interest on this Debenture, as and when the same shall become due and payable in
accordance with its terms. Nor shall anything herein or therein prevent the
holder of this Debenture from exercising all remedies otherwise permitted by
applicable law upon the occurrence of an Event of Default (as that term is
hereinafter defined).

         5. Acceleration. In the event that (i) the Payor shall default in the
due and punctual payment of any installment of interest on this Debenture when
and as the same shall become due and payable and such default shall continue for
fifteen days after written notice from the Payee to the Payor or (ii) the Payor
shall fail to pay any principal or interest on any of the Senior Indebtedness
when due, so that the holder of such Senior Indebtedness declares such Senior
Indebtedness due prior to its stated maturity because of the Payor's default
thereunder, which default shall continue for a period of thirty days, provided,
however, that the Payor's failure to make such payment shall not be deemed a
default hereunder if same is being contested in good faith with a valid defense,
and so long as the Payor is vigorously defending or prosecuting a litigation
commenced within such thirty-day period; or (iii) the ratio of Senior
Indebtedness to Total Stockholders' Equity as set forth in any of the Payor's
annual reports on Form 10-KSB or quarterly reports on Form 10-QSB shall be
greater than 2:1 at the end of any fiscal quarter and


                                      - 4 -

<PAGE>



shall remain so for a period of thirty days; or (iv) the Payor shall commence a
voluntary case concerning itself under Title 11 of the United States Code
entitled "Bankruptcy" as now or hereafter in effect, or any successor thereto
(the "Bankruptcy Code"); or (v) in the event of the appointment of a custodian
(as defined in the Bankruptcy Code) for all or substantially all of the property
of the Payor; or (vi) in the event the Payor shall commence any other proceeding
under any reorganization, arrangement, adjustment of debt, relief of debtors,
dissolution, insolvency or liquidation or similar law of any jurisdiction,
whether now or hereafter in effect, relating to the Payor or in the event of the
commencement against the Payor of any such proceeding which remains undismissed
for a period of 90 days; or (vii) if the Payor is adjudicated insolvent or
bankrupt; or (viii) if any order of relief or other order approving any such
case or proceeding is entered; or (ix) if the Payor shall allow any appointment
of any custodian or the like for it or any substantial part of its property to
continue undischarged or unstayed for a period of 90 days; or (x) if the Payor
shall make a general assignment for the benefit of creditors; or (xi) if the
Payor shall cease doing business as a going concern; or (xii) if there shall be
any default or breach of the Investment Agreement dated as of May 21, 1999 by
and between Payor and Payee (the "Investment Agreement") regarding the purchase
by Payee of shares of Payor's Series A Senior Convertible Preferred Stock (the
"Series A Shares") or under the Certificate of Designation of the Series A
Shares, or under the Warrants issued to Payee under the Investment Agreement, or
under any of the Acquisition Agreements (as defined in the Investment Agreement)
or under the Initio Debenture, or any of the ancillary agreements executed and
delivered by Payor in connection with any thereof, this Debenture, or the Voting
Agreement between the Payee and the Principal Shareholders (as those terms are
defined in the Investment Agreement); or (xiii) if the Payor shall take action
for the purpose of effecting any of the foregoing; (the foregoing being
hereinafter collectively referred to as "Events of Default") then, in any such
Event of Default and at any time thereafter while such Event of Default is
continuing, the Payee may, in addition to any other rights and remedies, the
Payee may have hereunder or otherwise, including, without limitation, the right
to an increased rate of interest and to late payment fees as set forth on the
first page of this Debenture, declare this Debenture to be due and payable
without presentment, demand, protest or other notice of any kind, all of which
are hereby expressly waived.

         6. Waivers.

         6.1 In General. No forbearance, indulgence, delay or failure to
exercise any right or remedy with respect to this Debenture shall operate as a
waiver nor as an acquiescence in any default. No single or partial exercise of
any right or remedy


                                      - 5 -

<PAGE>



shall preclude any other or further exercise thereof or any exercise of any
other right or remedy.

         6.2 Presentment, Etc.; Jury Trial Waived. The Payor hereby waives
presentment, demand, notice of dishonor, protest and notice of protest. The
Payor hereby waives all rights to a trial by jury in any litigation arising out
of or in connection with this Debenture.

         6.3 Modifications. This Debenture may not be modified or discharged
orally, but only in writing duly executed by the Payee and the Payor.

         7. Successors and Assigns. All the covenants, stipulations, promises
and agreements in this Debenture made by the Payor shall bind its successors and
assigns, whether so expressed or not.

         8. Miscellaneous.

         8.1 Headings. The headings of the various paragraphs of this Debenture
are for convenience of reference only and shall in no way modify any of the
terms or provisions of this Debenture.

         8.2 Governing Law. This Debenture and the obligations of the Payor and
the rights of the Payee shall be governed by and construed in accordance with
the laws of the State of New York applicable to instruments made and to be
performed entirely within such State.

         8.3 Collection Costs. The Payor shall pay all costs and expenses
incurred by the Payee to enforce its rights under this Debenture, including
reasonable counsel fees and other reasonable out-of-pocket expenses, provided,
however, that the foregoing shall not relate to the issuance of routine notices
sent no more frequently than once in any twelve-month period.

         8.4 Notices. All notices, requests, demands and other communications
required or permitted under this Debenture shall be in writing and shall be
deemed to have been duly given by the Payor to the Payee if delivered by
overnight delivery service and telecopier, addressed to the Payee at its address
set forth or referred to on the first page of this Debenture, with a copy to
Martin W. Enright, Esq., Harrington, Ocko & Monk, LLP 81 Main Street, White
Plains, New York 10601 (telecopier no. (914) 686-4824), or to such other person


                                      - 6 -

<PAGE>


or address as may be designated by the Payee. The current telecopier number of
the Payee is (860) 285-0139.

         IN WITNESS WHEREOF, AMERICA'S SHOPPING MALL, INC. has caused this
Debenture to be signed in its corporate name by a duly authorized officer and to
be dated as of the day and year written below.


Dated:  May 1, 1999

                                              AMERICA'S SHOPPING MALL, INC.



                                              By  /s/ Irwin Schneidmill
                                                 -------------------------------
                                                   Irwin Schneidmill
                                                   President


                                      - 7 -



<PAGE>

                                                                     EXHIBIT 4.7

THE  SECURITIES  REPRESENTED  BY  THIS  CERTIFICATE  AND THE  UNDERLYING  SHARES
ISSUABLE  UPON  EXERCISE  OF THIS  WARRANT  HAVE NOT BEEN  REGISTERED  UNDER THE
SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES  ACT"), OR THE SECURITIES OR
BLUE SKY LAWS OF ANY STATE.  THESE  SECURITIES HAVE BEEN ACQUIRED FOR INVESTMENT
AND NOT  WITH A VIEW TO  DISTRIBUTION,  AND  NEITHER  THESE  SECURITIES  NOR ANY
INTEREST OR PARTICIPATION  THEREIN MAY BE SOLD,  ASSIGNED OR IN ANY OTHER MANNER
TRANSFERRED  OR  DISPOSED  OF  EXCEPT  PURSUANT  TO  AN  EFFECTIVE  REGISTRATION
STATEMENT  UNDER THE SECURITIES  ACT OR PURSUANT TO AN AVAILABLE  EXEMPTION FROM
THE  REGISTRATION  REQUIREMENTS  THEREOF AND IN COMPLIANCE WITH APPLICABLE STATE
SECURITIES OR BLUE SKY LAWS.

                          AMERICA'S SHOPPING MALL, INC.

                             WARRANT CERTIFICATE No.

                               Dated May 21, 1999

                        Warrants to Purchase Common Stock

     AMERICA'S SHOPPING MALL, INC., a Nevada corporation (the "Company"), hereby
certifies  that,  for  value  received,   Pioneer  Ventures  Associates  Limited
Partnership  ("Holder"),  or its registered  assigns, is the registered owner of
One Million  (1,000,000)  Warrants (the "Warrants"),  each of which will entitle
the Holder  thereof to  purchase  one share,  as  adjusted  from time to time as
provided in Section 7, of the Common  Stock,  par value $.001 per share,  of the
Company (the  "Common  Stock",  each such share being a "Warrant  Share" and all
such shares  being the "Warrant  Shares") at the exercise  price of Four Dollars
and Fifty Cents  ($4.50) per share (as adjusted from time to time as provided in
Section  3(e) or  Section 7, the  "Exercise  Price") at any time on or after the
date hereof (the "Initial  Exercise Date") until and including May 21, 2004 (the
"Expiration Date"), all subject to the following terms and conditions.

     This  Warrant  is being  issued  and  delivered  pursuant  to that  certain
Investment  Agreement  between the Company and the Pioneer  Ventures  Associates
Limited Partnership (the "Investment Agreement"). Capitalized terms used and not
otherwise  defined  herein  shall  have the  meanings  given  such  terms in the
Investment Agreement.

     For purposes of calculating the Exercise Price,  the following  definitions
shall apply:

     "Per Share Market Value" means on any  particular  date (a) the closing bid
price per share of the Common Stock on such date on the Nasdaq  National  Market
or other stock exchange on which

<PAGE>

the Common Stock is then listed,  as reported on Bloomberg,  L.P. or if there is
no such bid price on such date, then the last closing bid price on such exchange
on the date nearest preceding such date, as reported on Bloomberg,  L.P., or (b)
if the Common  Stock is not listed on the  Nasdaq  National  Market or any stock
exchange,  the closing bid price for a share of Common Stock on such date on the
Nasdaq SmallCap Market or the OTC Bulletin Board, as reported on Bloomberg, L.P.
(or similar  organization  or agency  succeeding  to its  functions of reporting
prices), or (c) if the Common Stock is no longer reported on Bloomberg, L.P. (or
similar organization or agency succeeding to its functions of reporting prices),
then the  average of the "Pink  Sheet"  bids on such date,  or (d) if the Common
Stock is no longer publicly  traded,  the fair market value of a share of Common
Stock as determined by an Appraiser (as defined below) selected in good faith by
the  Holder;  provided,   however,  that  the  Company,  after  receipt  of  the
determination  by such  Appraiser,  shall have the right to select an additional
Appraiser, in which case, the fair market value shall be equal to the average of
the determinations by each such Appraiser.

     "Trading  Day" means (a) a day on which the  Common  Stock is traded on the
Nasdaq  National  Market  or  Nasdaq  SmallCap  Market  or  principal   national
securities  exchange  or  market on which the  Common  Stock has been  listed or
quoted,  or (b) if the  Common  Stock is not  listed  or  quoted  on the  Nasdaq
National Market or Nasdaq SmallCap Market or any principal  national  securities
exchange  or  market,  a day  on  which  the  Common  Stock  is  traded  in  the
over-the-counter   market,   as  reported  by  the  National   Quotation  Bureau
Incorporated (or any similar  organization or agency succeeding its functions of
reporting prices).

     1. Registration of Warrants.  The Company shall register each Warrant, upon
records  to be  maintained  by  the  Company  for  that  purpose  (the  "Warrant
Register"),  in the name of the record Holder of such Warrant from time to time.
The  Company  may deem and treat the  registered  Holder of each  Warrant as the
absolute  owner  thereof  for  the  purpose  of  any  exercise  thereof  or  any
distribution to the Holder thereof, and for all other purposes,  and the Company
shall not be affected by the notice to the contrary.

     2. Registration of Transfers and Exchanges.

     a. The Company shall register,  or instruct the Transfer Agent to register,
the transfer of any  Warrants in the Warrant  Register,  upon  surrender of this
Warrant Certificate,  with the Form of Assignment attached hereto duly completed
and signed,  to the Transfer Agent or the Company at the office  specified in or
pursuant to Section 3(c). Upon any such registration of transfer,  a new Warrant
Certificate,  in  substantially  the  form of  this  Warrant  Certificate  ("New
Warrants"),  evidencing  the  Warrants  so  transferred  shall be  issued to the
transferee  and  a  New  Warrant   evidencing  the  remaining  Warrants  not  so
transferred, if any, shall be issued to the then registered holder thereof.

     b. This Warrant  Certificate is exchangeable,  upon the surrender hereof by
the  holder  hereof  to the  Transfer  Agent  or at the  office  of the  Company
specified in or pursuant to Section  3(c),  for New Warrants  evidencing  in the
aggregate  the right to purchase the number of Warrant  Shares which may then be
purchased  hereunder,  each of such New  Warrants  to be dated  the

<PAGE>

date of such  exchange  and to  represent  the right to purchase  such number of
Warrant  Shares as shall be designated by said holder hereof at the time of such
surrender.

     3.   Duration and Exercise of Warrants.

     a. Warrants shall be  exercisable  by the registered  holder thereof on any
business day before 5:00 P.M.,  Eastern  time, at any time and from time to time
on or after the Initial  Exercise Date to and including the Expiration  Date. At
5:00 P.M.,  Eastern time,  on the  Expiration  Date,  each Warrant not exercised
prior thereto shall be and become void and of no value.

     b.  Subject to the  limitations  set forth in Section 3(c) and to the other
provisions of this Warrant Certificate,  including  adjustments to the number of
Warrant  Shares  issuable on the  exercise of each  Warrant and to the  Exercise
Price  pursuant to Section 3(e) and Section 7, the Holder of this Warrant  shall
have the right to purchase  from the Company (and the Company shall be obligated
to issue and sell to the Holder) at the  Exercise  Price one fully paid  Warrant
Share which is non-assessable.

     c.  Subject to  Sections  2(b),  4 and 8, upon  surrender  of this  Warrant
Certificate,  with  the  Form of  Election  to  Purchase  attached  hereto  duly
completed  and  signed,  to the  Company  at its  office at 382 Route 59,  #310,
Monsey, N.Y., 10952, Attention:  Irwin Schneidmill,  President, or at such other
address as the Company may specify in writing to the then  registered  Holder of
the Warrants, and upon payment of the Exercise Price multiplied by the number of
Warrant  Shares then issuable upon exercise of the Warrants  being  exercised in
lawful money of the United States of America,  all as specified by the Holder of
this Warrant Certificate in the Form of Election to Purchase,  the Company shall
promptly  issue and cause to be  delivered  to or upon the written  order of the
registered Holder of such Warrants, and in such name or names as such registered
Holder may  designate,  a  certificate  for the Warrant  Shares issued upon such
exercise of such Warrants,  free of restrictive  legends other than legends that
may be  required in the  opinion of the  Company's  counsel in the event at such
time there is not an effective  Registration  Statement as  contemplated  by the
Investment  Agreement.  Any person so  designated  to be named  therein shall be
deemed to have become Holder of record of such Warrant  Shares as of the Date of
Exercise of such Warrants.

     The "Date of Exercise" of any Warrant  means the date on which the Transfer
Agent or the Company  shall have received (i) this Warrant  Certificate  (or any
New  Warrant,  as  applicable)  with the Form of Election  to Purchase  attached
hereto (or thereto) appropriately completed and duly signed, and (ii) payment of
the Exercise Price for such Warrant.

     d. The Warrants evidenced by this Warrant Certificate shall be exercisable,
either as an entirety or, from time to time,  for part of the number of Warrants
evidenced by this Warrant  Certificate so long as at least  twenty-five  hundred
(2,500) Warrant Shares are exercised. If less than all of the Warrants evidenced
by this Warrant  Certificate are exercised at any time, the Company shall issue,
at its expense,  a New Warrant for the remaining number of Warrants evidenced by
this Warrant Certificate.

<PAGE>

     e. The  Exercise  Price shall be subject to reset as follows.  In the event
that the Per Share Market  Value for the twenty (20)  trading  days  immediately
preceding the ninetieth  (90th) day after the Company's Common Stock is eligible
for public  trading (the "Reset  Average  Price"),  the Exercise  Price shall be
reset to a price per share of Common Stock equal to  seventy-five  percent (75%)
of the Reset Average Price. Once reset in accordance with the provisions of this
Section 3(e), the Conversion Price shall remain at the reset  Conversion  Price,
subject to adjustment in accordance with Section 7, below.

     4.  Payment of Taxes.  The  Company  will pay all  documentary  stamp taxes
attributable to the issuance of Warrant Shares upon the exercise of the Warrants
represented by this Warrant  Certificate;  provided,  however,  that the Company
shall not be required to pay any tax or taxes which may be payable in respect of
any transfer involved in the registration of any certificates for Warrant Shares
in a name other than that of the Holder,  and the Company  shall not be required
to issue or deliver  the  certificates  for Warrant  Shares  unless or until the
person or persons requesting the issuance thereof shall have paid to the Company
the  amount of such tax or shall have  established  to the  satisfaction  of the
Company  that such tax has been paid.  The Holder shall be  responsible  for all
other tax liability  that may arise as a result of holding or  transferring  the
Warrants represented by this Warrant Certificate or receiving the Warrant Shares
under this Warrant Certificate.

     5. Replacement of Warrant.  If this Warrant is mutilated,  lost,  stolen or
destroyed,  the Company may in its discretion issue in exchange and substitution
for and  upon  cancellation  hereof,  or in lieu of and  substitution  for  this
Warrant,  a new  Warrant  of like  tenor,  but only  upon  receipt  of  evidence
reasonably  satisfactory  to the  Company and the  Transfer  Agent of such loss,
theft or destruction and bond or other indemnity, if requested,  satisfactory to
it. Applicants for a substitute Warrant  certificate also shall comply with such
other  reasonable  regulations  and pay such  other  reasonable  charges  as the
Company may prescribe.

     6. Reservation of Warrant Shares. The Company will at all times reserve and
keep  available,  free  from  preemptive  rights,  out of the  aggregate  of its
authorized  but unissued  Common Stock or its authorized and issued Common Stock
held in its treasury,  for the purpose of enabling it to satisfy any  obligation
to issue Warrant  Shares upon  exercise of the  Warrants,  a number of shares of
Common Stock equal to at least the maximum number of Warrant Shares (as adjusted
from time to time  pursuant to Section 7 hereof)  which may then be  deliverable
upon the exercise of this Warrant and all other outstanding  warrants issued and
sold  pursuant  to the  Investment  Agreement.  The Company  covenants  that all
Warrant Shares that shall be so issuable and  deliverable  shall,  upon issuance
thereof,   be  duly  and  validly   authorized,   issued  and  fully  paid,  and
nonassessable.

     7.  Adjustment  to the Number of  Warrant  Shares  Issuable.  The number of
Warrant  Shares  issuable  upon the  exercise  of this  Warrant  is  subject  to
adjustment  from time to time as set forth in Section  3(e) and this  Section 7.
Upon each such adjustment of the Exercise Price pursuant to Section 3(e) or this
Section 7, the Holder shall  thereafter prior to the Expiration Date be entitled
to purchase, at the Exercise Price resulting from such adjustment, the number of
Warrant Shares obtained by multiplying the Exercise Price in effect  immediately
prior to such  adjustment by the number of Warrant Shares issuable upon exercise
of this Warrant immediately prior to such

<PAGE>

adjustment and dividing the product thereof by the Exercise Price resulting from
such adjustment. In the event the Company and the holders of the Warrants issued
pursuant to the Investment  Agreement that are then  outstanding  disagree as to
any adjustment to the Exercise  Price  hereunder,  an Appraiser  selected by the
holders  of a  majority  of the  Warrants  issued  pursuant  to  the  Investment
Agreement  that are then  outstanding  (the "Majority  Holders")  shall give its
opinion  as to the  adjustment,  if any (not  inconsistent  with  the  standards
established in this Section 7), of the Exercise  Price;  provided,  however that
the Company,  after receipt of the  determination by such Appraiser,  shall have
the  right to  promptly  select  an  additional  Appraiser,  in  which  case the
adjustment shall be equal to the average of the adjustments  recommended by each
such  Appraiser.  The Board of Directors  shall make the adjustment  recommended
forthwith upon the receipt of such opinion or opinions;  provided, however, that
no such  adjustment of the Exercise  Price shall be made which in the opinion of
the  Appraiser(s)  giving the aforesaid  opinion or opinions  would result in an
increase of the Exercise Price to more than the Exercise Price then in effect.

     a. If the Company, at any time while this Warrant is outstanding, (i) shall
pay a stock dividend or otherwise make a distribution or distributions on shares
of its Junior Securities (as such term is defined in the Convertible Debentures)
payable in shares of its capital stock (whether  payable in shares of its Common
Stock or of capital stock of any class),  (ii) subdivide  outstanding  shares of
Common Stock into a larger number of shares, (iii) combine outstanding shares of
Common Stock into a smaller number of shares, or (iv) issue by  reclassification
of shares of Common  Stock any  shares  of  capital  stock of the  Company,  the
Exercise Price shall be multiplied by a fraction of which the numerator shall be
the number of shares of Common Stock outstanding  before such event and of which
the denominator  shall be the number of shares of Common Stock outstanding after
such event.  Any  adjustment  made  pursuant to this  Section  7(a) shall become
effective   immediately   after  the  record  date  for  the   determination  of
stockholders  entitled to receive such dividend or distribution and shall become
effective  immediately  after the effective  date in the case of a  subdivision,
combination or reclassification.

     b. In case of any  reclassification  of the Common Stock, any consolidation
or merger of the Company  with or into another  person,  the sale or transfer of
all or  substantially  all of the assets of the Company or any compulsory  share
exchange  pursuant to which the Common Stock is converted into other securities,
cash or property,  then the Holder shall have the right  thereafter  to exercise
this  Warrant  only into the shares of stock and other  securities  and property
receivable  upon or deemed to be held by holders of Common Stock  following such
reclassification,  consolidation,  merger, sale, transfer or share exchange, and
the  Holder  shall be  entitled  upon  such  event to  receive  such  amount  of
securities or property as the shares of the Common Stock into which this Warrant
could  have  been  converted   immediately   prior  to  such   reclassification,
consolidation,  merger,  sale,  transfer  or  share  exchange  would  have  been
entitled.  The terms of any such consolidation,  merger, sale, transfer or share
exchange  shall  include  such terms so as to continue to give to the Holder the
right to receive the  securities or property set forth in this Section 7(c) upon
any exercise  following  such  consolidation,  merger,  sale,  transfer or share
exchange. This provision shall similarly apply to successive  reclassifications,
consolidations, mergers, sales, transfers or share exchanges.

<PAGE>

     c. For the purposes of this Section 7, the following  clauses shall also be
applicable:

     (i) Record Date.  In case the Company shall take a record of the holders of
its Common Stock for the purpose of entitling  them (A) to receive a dividend or
other distribution payable in Common Stock or in convertible securities,  or (B)
to subscribe for or purchase Common Stock or convertible  securities,  then such
record date shall be deemed to be the date of the issue or sale of the shares of
Common  Stock  deemed to have been issued or sold upon the  declaration  of such
dividend or the making of such other distribution or the date of the granting of
such right of subscription or purchase, as the case may be.

     (ii) Treasury Shares.  The number of shares of Common Stock  outstanding at
any given time shall not include  shares  owned or held by or for the account of
the Company, and the disposition of any such shares shall be considered an issue
or sale of Common Stock for the purposes of this subsection (e).

     (iii)   Certain   Issues   Excepted.   Anything   herein  to  the  contrary
notwithstanding, the Company shall not be required to make any adjustment of any
Exercise Price in case of the issuance of the Preferred Stock, the Warrants, the
Underlying  Shares and the Warrant Shares pursuant to the Investment  Agreement,
or in the event that the Company  shall grant  options to purchase the Company's
Common Stock  pursuant to a bona fide employee  stock option,  stock purchase or
non-employee  director plan duly adopted by its  shareholders in accordance with
the  Investment  Agreement  or for (i)  securities  issued upon the  exercise or
conversion of the Debentures or (ii) any shares of Common Stock issued  pursuant
to the exercise of options,  warrants or other  securities,  options,  rights or
securities  convertible into or exchangeable for capital stock of the Company in
connection  with any stock split,  stock dividend or similar event affecting the
Company Common Stock.

     d. If:

               i.   the  Company   shall   declare  a  dividend  (or  any  other
                    distribution)  on its Common Stock (other than a subdivision
                    of  the  outstanding   shares  of  Common  Stock)  or  shall
                    authorize a repurchase or redemption or otherwise enter into
                    any    other    transaction    (including    stock    split,
                    recapitalization  or other  transaction) which would cause a
                    decrease in the number of its shares of Common  Stock issued
                    and  outstanding  (other than  transactions  that  similarly
                    decrease the number of shares of Common Stock for which this
                    Warrant is exercisable); or

               ii.  the  Company  shall  declare  a  special  nonrecurring  cash
                    dividend on its then-outstanding Common Stock; or

<PAGE>

               iii. the Company  shall  authorize the granting to all holders of
                    the Common  Stock  rights or  warrants to  subscribe  for or
                    purchase any shares of capital  stock of any class or of any
                    rights, or

               iv.  the  approval of any  stockholders  of the Company  shall be
                    required  in  connection  with any  reclassification  of the
                    Common  Stock of the Company  (other than a  subdivision  or
                    combination of the outstanding  shares of Common Stock), any
                    consolidation or merger to which the Company is a party, any
                    sale or transfer of all or  substantially  all of the assets
                    of the Company, or any compulsory share exchange whereby the
                    Common Stock is  converted  into other  securities,  cash or
                    property, or

               v.   the Company shall  authorize  the  voluntary or  involuntary
                    dissolution, liquidation or winding-up of the affairs of the
                    Company;

then the Company shall cause to be mailed to each Holder at their last addresses
as they shall appear upon the Warrant Register,  at least thirty (30) days prior
to the  applicable  record or effective  date  hereinafter  specified,  a notice
stating  (x) the date on which a record is to be taken for the  purpose  of such
dividend,  distribution,  repurchase,  redemption,  rights or warrants,  or if a
record is not to be taken,  the date as of which the holders of Common  Stock of
record to be entitled to such dividend, distributions,  repurchase,  redemption,
rights  or  warrants  are to be  determined,  or (y)  the  date  on  which  such
reclassification,   consolidation,   merger,  sale,  transfer,  share  exchange,
dissolution,  liquidation or winding-up is expected to become effective, and the
date as of which it is expected  that holders of Common Stock of record shall be
entitled  to  exchange  their  shares of Common  Stock for  securities  or other
property deliverable upon such  reclassification,  consolidation,  merger, sale,
transfer,  share  exchange,  dissolution,  liquidation or winding-up;  provided,
however,  that the failure to mail such  notice or any defect  therein or in the
mailing  thereof shall not affect the validity of the corporate  action required
to be specified in such notice.

     e. In any case in which this Section 7 shall  require that an adjustment be
made  effective  as of the record  date for a specified  event,  the Company may
elect to defer until occurrence of such event (A) issuing to the Holder, if this
Warrant is  exercised  after such  record  date,  the  Warrant  Shares and other
capital stock of the Company, if any, issuable upon such exercise over and above
the Warrant Shares and other capital stock of the Company, if any, issuable upon
such  exercise on the basis of the Exercise  Price prior to  adjustment  and (B)
paying to the Holder any amount in cash in lieu of a fractional  share  pursuant
to Section 8 hereof,  provided,  however,  that the Company shall deliver to the
Holder a due bill or other appropriate  instrument evidencing the Holder's right
to receive such additional Warrant Shares,  other capital stock and/or cash upon
the occurrence of the event requiring such adjustment.

<PAGE>

     f. Any  determination  that the Company or the Board of Directors must make
pursuant to this Section 7 shall be conclusive if made in good faith.

     g. If at any time  conditions  shall arise by reason of action taken by the
Company  which in the  opinion  of the  Board of  Directors  are not  adequately
covered by the other  provisions  hereof and which might  materially  affect the
rights of the Holders (different than or distinguished from the effect generally
on rights of holders of any class of the Company's  capital  stock) or if at any
time such conditions are expected to arise by reason of any action  contemplated
by the Company,  the Company shall mail a written notice briefly  describing the
action  contemplated  and the  material  adverse  effects of such  action on the
rights of the Holders at least 30 calendar days prior to the  effective  date of
such action, and an Appraiser selected by the Holders of majority in interest of
the  Warrants  shall  give  its  opinion  as to  the  adjustment,  if  any  (not
inconsistent  with the standards  established in Section 7(e)),  of the Exercise
Price  (including,  if necessary,  any adjustment as to the Warrant Shares to be
purchased upon exercise of this Warrant) and any distribution  which is or would
be required to be preserved without diluting the rights of the Holders.

     8. Fractional Shares. The Company shall not be required to issue fractional
Warrant  Shares on the  exercise  of this  Warrant.  The number of full  Warrant
Shares  which  shall be issuable  upon the  exercise  of this  Warrant  shall be
computed on the basis of the aggregate  number of Warrant Shares  purchasable on
exercise of this Warrant so presented. If any fraction of a Warrant Share would,
except for the provisions of this Section 8, be issuable on the exercise of this
Warrant, the Company shall, at its option (a) pay an amount in cash equal to the
Exercise  Price  multiplied  by such  fraction  or (b) shall round the number of
Warrant Shares issuable, up to the next whole number of such shares.

     9. Warrant Agent.

     a. The Company shall serve as warrant agent under this Warrant. Upon thirty
(30) days' notice to the holders of Warrants  issued  pursuant to the Investment
Agreement, the Company and the Majority Holders may appoint a new warrant agent.

     b. Any  corporation  into which the Company or any new warrant agent may be
merged or any corporation  resulting from any consolidation to which the Company
or any new  warrant  agent  shall be a party  or any  corporation  to which  the
Company or any new warrant agent  transfers  substantially  all of its corporate
trust or shareholders services business shall be a successor warrant agent under
this Warrant  without any further act. Any such  successor  warrant  agent shall
promptly  cause notice of its succession as warrant agent to be mailed (by first
class mail, postage prepaid) to the Holder at the Holder's last address as shown
on the register maintained by the warrant agent pursuant to this Warrant.

     10. Notices. All notices or other communications  hereunder shall be given,
and shall be deemed duly given and received if given,  by facsimile and by mail,
postage prepaid: (1) if to the Company, addressed as follows: America's Shopping
Mall,  Inc.,  382  Route  59 #310,  Monsey,  New

<PAGE>

York  10952,  Attention:  Irwin  Schneidmill,  President,  or  by  facsimile  to
914-369-0136; or (ii) if to the Holder, addressed to the Holder at the facsimile
telephone  number and address of the Holder appearing on the Warrant Register or
such other address or facsimile  number as the Holder may provide to the Company
in  accordance  with this  Section 10. Any such notice shall be deemed given and
effective  upon the  earliest to occur of (i) receipt of such  facsimile  at the
facsimile  telephone number specified in this Section 10, (ii) five (5) Business
Days after  deposit in the United  States mails or (iii) upon actual  receipt by
the party to whom such notice is required to be given.

     11. Miscellaneous.

     a. This Warrant shall be binding on and inure to the benefit of the parties
hereto and their respective  successors and assigns (provided that the Company's
obligation to a transferee of this Warrant  arises only if such transfer is made
in accordance  with the terms of the  Investment  Agreement  and the  transferee
agrees  to be  bound by the  terms of the  Investment  Agreement  and the  other
Documents executed in connection therewith).

     b.  Subject to  Section  11(a)  above,  nothing  in this  Warrant  shall be
construed  to give to any  person or  corporation  other than the  Company,  the
Holder and any registered holder of Warrant Shares any legal or equitable right,
remedy or cause  under  this  Warrant;  this  Warrant  shall be for the sole and
exclusive benefit of the Company,  the Holder and any other registered holder of
Warrant Shares.

     c.  This  Warrant  shall be  governed  by and  construed  and  enforced  in
accordance with the internal laws of the State of New York without regard to the
principles of conflicts of law thereof.

     d. The headings herein are for  convenience  only, do not constitute a part
of this Warrant and shall not be deemed to limit or affect any of the provisions
hereof.

     e. In case  any one or more of the  provisions  of this  Warrant  shall  be
invalid or unenforceable in any respect,  the validity and enforceability of the
remaining  terms and provisions of this Warrant shall not in any way be affected
or impaired  thereby and the parties  will attempt in good faith to agree upon a
valid  and  enforceable  provision  which  shall  be a  commercially  reasonable
substitute  therefor,  and upon so agreeing,  shall  incorporate such substitute
provision in this Warrant.

         IN WITNESS  WHEREOF,  the Company  has caused  this  Warrant to be duly
executed by its authorized officer as of the date first indicated above.

                                      AMERICA'S SHOPPING MALL, INC.

                                      By: /s/ Irwin Schneidmill
                                         --------------------------
                                         Name: Irwin Schneidmill
                                         Title: President

<PAGE>

                          FORM OF ELECTION TO PURCHASE

(To Be  Executed  by the  Holder if the  Holder  Desires  to  Exercise  Warrants
Evidenced by the Foregoing Warrant Certificate)

To America's Shopping Mall, Inc.:

     The undersigned  hereby  irrevocably  elects to exercise  ________ Warrants
evidenced by the foregoing Warrant Certificate for, and to purchase  thereunder,
__________  full shares of Common Stock  issuable upon exercise of said Warrants
and  delivery  of  $________  in cash and any  applicable  taxes  payable by the
undersigned pursuant to such Warrant Certificate.

     The undersigned requests that certificates for such shares be issued in the
name of

                                                PLEASE INSERT SOCIAL SECURITY OR
                                                TAX IDENTIFICATION NUMBER


                                                ________________________________

________________________________________________________________________________
                         (Please print name and address)
________________________________________________________________________________
________________________________________________________________________________

     If said number of Warrants  shall not be all the Warrants  evidenced by the
foregoing  Warrant  Certificate,  the  undersigned  requests  that a new Warrant
Certificate evidencing the Warrants not so exercise be issued in the name of and
delivered to:

________________________________________________________________________________
                         (Please print name and address)
________________________________________________________________________________
________________________________________________________________________________

Dated:______________________, 19              Name of Holder:

                                              (Print)___________________________
                                              (By:)_____________________________
                                                    (Title:)

<PAGE>

                               FORM OF ASSIGNMENT


     FOR VALUE RECEIVED,  hereby sells,  assigns, and transfers to each assignee
set forth  below all of the  rights of the  undersigned  in and to the number of
Warrants (as defined in and evidenced by the foregoing Warrant  Certificate) set
opposite the name of such  assignee  below and in and to the  foregoing  Warrant
Certificate  with  respect  to said  Warrants  and the  shares of  Common  Stock
issuable upon exercise of said Warrants:

Name of Assignee                    Address                   Number of Warrants
- ----------------                    -------                   ------------------





     If the total of said  Warrants  shall not be all the Warrants  evidenced by
the foregoing Warrant  Certificate,  the undersigned requests that a new Warrant
Certificate evidencing the Warrants not so assigned be issued in the name of and
delivered to the undersigned.

Dated:________________, 19__              Name of Holder:

                                          (Print)_______________________________
                                          (By:)_________________________________
                                                (Title:)



<PAGE>


                                                                     EXHIBIT 9.1

     VOTING AND  SHAREHOLDERS  AGREEMENT  dated as of May 21,  1999 by and among
Advanced Medical Sciences, Inc., a Virginia corporation  ("Advanced"),  the sole
shareholder  of  America's  Shopping  Mall,  Inc.,  a  Nevada  corporation  (the
"Company"), Pioneer Ventures Associates Limited Partnership, having an office at
651 Day Hill Road, Windsor,  Connecticut 06095 (the "Pioneer Partnership"),  AND
certain   Shareholders  of  Advanced,   who  are  parties  hereto  (collectively
hereinafter referred to as the "Principal Shareholders").

     WHEREAS,  the Principal  Shareholders have "beneficial  ownership," as that
term is defined  under the  Securities  Exchange  Act of 1934,  as amended  (the
"Exchange Act") of an aggregate of 28,550,000 shares of common stock,  $.001 par
value per share ("Common  Shares") of Advanced as more specifically set forth in
Exhibit A attached hereto;

     WHEREAS,  pursuant to a certain Investment  Agreement dated the date hereof
(the  "Investment  Agreement"),  the Pioneer  Partnership  is  investing  in the
Company  through  the  purchase of  Preferred  Stock and  Warrants  and may make
additional  investments  in the Company  through the exercise of the Warrants in
the future and the  Company is  assuming  Two Million  Dollars  ($2,000,000)  in
principal  amount  of debt  owed  from  Initio,  Inc.  to the  Company  and,  in
connection  therewith is issuing to the Pioneer  Partnership  a debenture in the
principal amount of Two Million Dollars  ($2,000,000) of even date herewith (the
"Debenture"); and

     WHEREAS,  Advanced and the Company are parties to an Agreement  and Plan of
Merger  dated May 21, 1999  pursuant to which  Advanced is to be merged into the
Company (the "Merger");

     WHEREAS,  the  execution  of this  Agreement  by the  parties  hereto  is a
condition precedent to the consummation of the transactions  provided for in the
Investment Agreement.

     NOW,  THEREFORE,  in consideration of the mutual promises contained herein,
the parties hereto agree as follows:

                                   ARTICLE I.

     1.1 Voting by Principal Shareholders; Agreement to Vote.

     Each of Advanced and the Principal Shareholders agrees that, so long as (i)
the Pioneer  Partnership,  its Partners or  affiliates  shall own any  Preferred
Stock,  Warrants or Common  Stock  obtained  either  through  conversion  of the
Preferred  Stock  or  exercise  of the  Warrants,  or (ii)  any  amounts  remain
outstanding under the Debenture  Advanced,  and upon consummation of the Merger,
each of the  Principal  Shareholders  shall  vote  all of their  Common  Shares,
whether now owned or hereafter  acquired,  for the election as a director(s)  of
the Company of the  designee(s) of the Pioneer  Partnership  in accordance  with
paragraph  1.10 of the  Investment  Agreement  at any  meeting of the  Company's
shareholders  at which such designee  shall be nominated as a director.  Without
limiting  the   generality  of  the   foregoing,   Advanced  and  the  Principal
Shareholders agree to execute and deliver any and all documents,  agreements and
instruments, including, without limitation, proxies,

<PAGE>

as the Pioneer  Partnership  shall  reasonably  request so that at least one (1)
designee  of the Pioneer  Partnership  shall be a director of the Company at all
times  while any  Preferred  Stock or such  Common  Stock is held by the Pioneer
Partnership or any amounts remain outstanding under the Debenture.

     1.2 Special Meeting Upon Default.

     In the event of a default under,  or a breach of, this Agreement  which (in
the  judgment  of  the  Pioneer  Partnership)   adversely  affects  the  Pioneer
Partnership,  or the Investment Agreement,  or the Certificate of Designation of
Preferred Stock under which the Pioneer  Partnership or its assigns are a holder
of  Preferred  Stock,  or  under  the  Debenture,  Advanced  and  the  Principal
Shareholders agree to call and the Company agrees to pay the expenses associated
with a special  meeting of the  Shareholders at the sole expense of the Company,
and Advanced and the Principal  Shareholders  each agree that they shall vote in
favor of that number of and those nominees to the Board of Directors  designated
by the Pioneer  Partnership  such that the nominees of the Pioneer  Partnership,
taken in the  aggregate,  shall  constitute  a majority of the  directors of the
Company,  after any such defaults,  for so long as the Pioneer Partnership,  its
partners or affiliates  own Preferred  Stock,  Warrants or Common Stock obtained
through the  conversion of Preferred  Stock or the exercise of Warrants or there
remains any amount  outstanding under the Debenture.  Advanced and the Principal
Shareholders  hereby agree to take no action to  contravene,  limit or otherwise
terminate the Pioneer  Partnership  board election  mechanism.  Advanced and the
Principal  Shareholders  agree  to vote in  favor  of such  Pioneer  Partnership
nominees for so long as the Pioneer Partnership,  its partners or affiliates own
Preferred  Stock,  Warrants or Common Stock  obtained  through the conversion of
Preferred  Stock or the  exercise  of  Warrants  or  there  remains  any  amount
outstanding under the Debenture.

     1.3 Preservation of Bylaws.

     The  provisions of Sections 1(a) and 1(b) above are in consonance  with the
amendments  to of the  Bylaws of the  Company  as set forth in the  minutes of a
special  meeting  (Unanimous  Written  Consent) of the Board of Directors of the
Company, attached hereto as Exhibit B, and incorporated herein by this reference
(the "Resolutions"). If the directors or the shareholders of the Company further
amend such Bylaws at any time during which the Pioneer Partnership shall own any
Preferred Stock,  Warrants or Common Stock obtained upon conversion of Preferred
Stock or exercise of Warrants or there remains any amount  outstanding under the
Debenture,  notice  shall  be  given to the  Pioneer  Partnership,  and upon the
written demand  therefor by the Pioneer  Partnership,  Advanced or the Principal
Shareholders  shall promptly call a special meeting of the  Shareholders and the
Company  hereby agrees to pay all expenses in connection  with such meeting,  at
the sole expense of the Company,  and  Advanced and the  Principal  Shareholders
each agree that they shall vote all of their Common Shares, whether now owned or
hereafter  acquired,  for the Bylaws to be restored to or retained,  as the case
may be,  to the form as set forth in the  Resolutions,  in  accordance  with the
Bylaws.

                                        2

<PAGE>

                              ARTICLE II. Transfers

     2.1 Transfer of Common Shares to Affiliates.

     During  the  term  of  this  Agreement,  neither  Advanced,  the  Principal
Shareholders  nor any other  person who shall become a party to or bound by this
Agreement shall transfer any Common Shares,  whether now or hereafter  acquired,
other  than (i) to any  person  who  agrees to be bound by and be subject to the
terms and conditions of this Agreement with the same force and effect as if such
person were named as a party to this  Agreement  or as a  Principal  Shareholder
hereunder, provided that the Pioneer Partnership consents to such transfer, such
consent  not to be  unreasonably  withheld,  and (ii)  beginning  May 21,  2000,
pursuant to any sale of  securities  pursuant to a  distribution  to the public,
whether pursuant to a registered public offering,  a Rule 144 sale or otherwise,
provided that the Pioneer Partnership consents to such sale, such consent not to
be unreasonably withheld.

     2.2 Legend on Stock Certificates.

     Advanced and the Principal  Shareholder  shall submit to the Transfer Agent
for the Common  Stock the  certificates  evidencing  the Common  Stock  owned by
Advanced  or the  Principal  Shareholders  at any time  during  the term of this
Agreement  (the  "Restricted  Shares") and the Company  shall cause the Transfer
Agent  to  imprint  upon  such  certificates  (or  replacement  certificates)  a
restrictive legend as follows:

     The shares of stock  represented by this  certificate are subject to all of
the terms of a certain Voting and  Shareholders  Agreement dated May 21, 1999, a
copy of which is on file at the offices of the issuer of this  certificate.  The
shares are subject to certain  voting,  co-sale and transfer  restrictions.  Any
actions taken in contravention to that agreement shall be null and void.

     The  terms  of such  endorsement  and  restrictions  are  hereby  expressly
consented to and accepted.


                         ARTICLE III. Co-Sale Provisions

     3.1 Third-Party Offer and Notice.

     Any voluntary or  involuntary  transfer of the Common Shares by Advanced or
any Principal Shareholder will be subject to a participation right of co-sale by
the Pioneer Partnership or its assigns on a pro rata fully diluted basis. If any
one or more of Advanced or the Principal  Shareholders obtain from a third party
("Third Party  Purchaser") an offer to purchase any amount of his or her Shares,
and Advanced or the Principal Shareholder(s) wish to accept such offer, Advanced
or the  Principal  Shareholder(s)  shall submit a written  notice (the  "Co-Sale
Notice")  to the  Pioneer  Partnership  disclosing  the amount of Common  Shares
proposed to be sold, the offered

                                        3

<PAGE>

purchase price, the proposed closing date, and the total number of Common Shares
owned by the Principal Shareholder(s).

     3.2 Co-Sale Right of Participation.

     Upon  receipt  of  a  Co-Sale   Notice  from   Advanced  or  any  Principal
Shareholder,  the Pioneer Partnership or its assigns may elect to participate in
such  transaction and shall have the right to offer its securities,  at the same
price and on the same terms, on a fully diluted pro rata basis with the proposed
selling  shareholder(s)  as set  forth  in the  offer  made by the  Third  Party
Purchaser. Each participating selling party shall in turn be entitled to receive
at the  applicable  closing  the  net  proceeds  of the  sale  allocable  to the
securities sold on behalf of each selling  shareholder,  after deduction of such
selling  shareholder's  proportionate  share of the  reasonable  expenses of the
sale. These co-sale provisions will not apply to any sale of securities pursuant
to a  distribution  to the  public,  whether  pursuant  to a  registered  public
offering,  a Rule 144 sale or  otherwise.  If less  than all of a  shareholder's
securities  are being sold  pursuant to this Article III, the  securities  to be
sold shall be determined on a pro rata fully diluted basis.

     3.3 Notice of Intent to Participate in Co-Sale.

     If the Pioneer  Partnership  wishes to  participate  in any sale under this
Article III, then the Pioneer  Partnership  shall notify Advanced or the selling
Principal  Shareholder(s)  in writing of such  intention as soon as  practicable
after such Pioneer  Partnership's receipt of the Co-Sale Notice made pursuant to
Section 3.1, and in any event within  fifteen (15)  business days after the date
of such Co-Sale Notice has been delivered.  Such notification shall be delivered
in person or by facsimile  to Advanced or the  Principal  Shareholder(s)  at the
Company's offices.


                              ARTICLE IV. Remedies

     4.1. Violation of Agreement; Consent to Injunctive Relief.

     Each of Advanced and the Principal Shareholders  recognizes and agrees that
any violation of any of his or her obligations set forth in this Agreement would
cause  irreparable  damage which could not be compensated  by monetary  damages.
Such  violation  shall  constitute  an Event of  Default  under  the  Investment
Agreement.  Accordingly,  in the  event  of any  breach  of any  obligations  of
Advanced or any Principal  Shareholder  under this  Agreement,  Advanced or such
Principal Shareholder consents to the entry of injunctive relief,  including the
remedy of specific performance, by a court of competent jurisdiction restraining
any  such  violation  or  threatened  violation,  and/or  granting  full  voting
authority to the Pioneer Partnership for purposes of this Agreement, in addition
to any other remedies  available at law or in equity.  Advanced or the Principal
Shareholders  agree  to pay the  reasonable  costs of the  Pioneer  Partnership,
including  reasonable  attorneys  fees,  incurred in enforcing the provisions of
this Article IV.

                                        4

<PAGE>

                            ARTICLE V. Miscellaneous

     5.1. Representations.

     Advanced and the Principal  Shareholders represent and warrant that, at the
date hereof, they are the sole record and beneficial owners of the securities of
the Company set forth  opposite his name on Exhibit A to this  Agreement and has
full  power  to  enter  into  this  Agreement  and to  perform  its  obligations
hereunder.  Each of Advanced  and the  Principal  Shareholders  represents  that
he/she  is not the  beneficial  owner  of any  Common  Shares  or any  warrants,
options,  rights to acquire or  securities  convertible  into Common  Shares NOT
disclosed herein, whether directly, through any affiliate or otherwise.

     5.2 Term.

     This  Agreement  shall  terminate  on the  earlier to occur of (i) ten (10)
years from the Closing Date or (ii) the date upon which the Pioneer Partnership,
its partners  and  affiliates  no longer own five percent (5%) of the  Preferred
Stock  (including  for purposes of such  calculation  all shares of Common Stock
received  upon  conversion  of  the  Preferred  Stock),  and no  amounts  remain
outstanding under the Debenture.

     5.3 Further Assurances.

     From and after the date of this Agreement, the parties hereto shall
from time to time,  at the  request  of any  other  party  and  without  further
consideration,  do,  execute  and  deliver,  or cause to be done,  executed  and
delivered,  all such further acts,  things and  instruments as may be reasonably
requested  or  required  more  effectively  to  evidence  and give effect to the
transactions provided for in this Agreement.

     5.4 Notices.

     All  notices,  requests,  demands  and  other  communications  required  or
permitted  under this Agreement  shall be in writing and shall be deemed to have
been duly given if personally  delivered or if mailed by first class  registered
or certified mail return receipt requested,  or by first class mail or overnight
courier if received,  addressed to the parties at their respective addresses set
forth on the first page of this Agreement, or to such other person or address as
may be designated by like notice hereunder.

     5.5 Modifications.

     This  Agreement  may not be  modified  or  discharged  orally,  but only in
writing  duly  executed by the party to be  charged.  In the event the Merger is
consummated,  Advanced shall cease to exist as a separate  corporation  and this
Agreement  shall  remain  in full  force  and  effect  between  Pioneer  and the
Principal Shareholders.

                                        5

<PAGE>

     5.6 Successors and Assigns.

     All the covenants, stipulations, promises and agreements in this
Agreement  shall bind the parties'  respective  heirs,  successors  and assigns,
whether so expressed or not.

     5.7 Headings.

     The headings of the various sections of this Agreement are for
convenience  of  reference  only and shall in no way  modify any of the terms or
provisions of this Agreement.

     5.8 Governing Law.

     This  Agreement  shall be governed by and construed in accordance  with the
laws of the State of Nevada  applicable to instruments  made and to be performed
entirely within such State.

     5.9 Counterparts.

     This Agreement may be executed in two or more  counterparts,  each of which
shall be deemed an original but all of which together  shall  constitute one and
the same document.

     5.10 Gender.

     All pronouns  used herein are inserted  for  convenience  only and shall be
applied in the  masculine,  feminine,  or third person as  appropriate  for each
party signing hereto.

     5.11 Use of Term "Pioneer  Partnership".  Notwithstanding  any provision of
this  Agreement to the contrary,  included in the  definition and meaning of the
"Pioneer  Partnership"  shall be any one or more parallel  limited  partnerships
which have been or shall be organized by Ventures Management Partners LLC as the
general partner to invest in parallel with Pioneer Ventures  Associates  Limited
Partnership on the same economic  terms and pro rata based upon their  aggregate
subscriptions.  The limited  partners  of Pioneer  Ventures  Associates  Limited
Partnership  and the  parallel  partnerships  shall be referred to herein as the
"limited partners".

     5.12  Capitalized  terms use in this  Agreement but not  otherwise  defined
herein shall have the meanings given to them in the Investment Agreement.

[   SIGNATURE PAGE TO FOLLOW   ]

                                        6

<PAGE>

     IN WITNESS WHEREOF, the parties have duly executed this Agreement as of the
date and year first above written.

By the Pioneer Partnership:

PIONEER VENTURES ASSOCIATES LIMITED PARTNERSHIP


By:      Pioneer Ventures Corp.,
         Managing Member
         of the General Partner
         Ventures Management Partners LLC


By: /s/ John F. Ferraro
   -------------------------------
         John F. Ferraro, Director



 ADVANCED MEDICAL SCIENCES, INC.



By: /s/ Irwin Schneidmill, President
   ---------------------------------
         Name:
         Title:


Consented to, and the  obligation set forth in Article I to pay for such special
meetings of the Shareholders is hereby agreed to:

AMERICA'S SHOPPING MALL, INC.



By: /s/ Irwin Schneidmill, President
   ---------------------------------
         Name:
         Title:


                                        7

<PAGE>



By: /s/ Irwin Schneidmill
   ------------------------------------
         Irwin Schneidmill


By: /s/ Dennis McNany
   ------------------------------------
         Dennis McNany


By: /s/ Robert Trause
   ------------------------------------
         Robert Trause


By: /s/ Carmen S. Patten
   ------------------------------------
         Carmen S. Patten Sr.


By: /s/ Mae Parker
   ------------------------------------
         Mae Parker


By: /s/ Mary C. Patten
   ------------------------------------
         Mary C. Patten


By: /s/ Ann L. Patten
   ------------------------------------
         Ann L. Patten


By: /s/ Kathleen Patten
   ------------------------------------
         Kathleen Patten


By: /s/ Kathleen Patten
   ------------------------------------
         Kathleen Patten
         Cust. Sara Patten


By: /s/ Helen E. Patten
   ------------------------------------
         Helen E. Patten

                                        8

<PAGE>

                                    EXHIBIT A

                                       to

                                VOTING AGREEMENT





Principal Shareholders              No. of Common Shares

Irwin Schneidmill                   3,000,000

Dennis McNany                       300,000

Robert Trause                       300,000

Carmen S. Patten Sr.                1,200,000

Mae Parker                          3,000,000

Mary C. Patten                      2,740,000

Ann L. Patten                       2,840,000

Kathleen Patten                     10,000,000

Kathleen Patten
Cust. Sara Patten                   2,670,000

Helen E. Patten                     2,500,000
                                    ----------

                                    28,550,000
                                    ==========


                                        9

<PAGE>

                                    EXHIBIT B

                                       to

                                VOTING AGREEMENT


                  (Resolutions approved by Board of Directors)









                                       10




<PAGE>


                                                                    EXHIBIT 10.1

                              EMPLOYMENT AGREEMENT

     AGREEMENT  made as of the 1st day of May, 1999 between  AMERICA'S  SHOPPING
MALL, INC., a Nevada corporation (the "Company"),  with offices at 382 Route 59,
Section 310, Monsey,  New York and IRWIN SCHNEIDMILL (the  "Executive"),  with a
residence at 20 Roble Road, Suffern, New York 10901.

                                   BACKGROUND

     The Executive and the Company desire that Executive shall be employed
directly by the Company as President and Chief  Executive  Officer and that this
Agreement  shall  supersede  and  replace  any and all  pre-existing  employment
agreements between the Executive and the Company.

     In consideration  of the mutual  covenants and agreements  herein contained
and for other good and valuable consideration, the receipt and sufficiency which
is hereby acknowledged, the parties hereby agree as follows:

     1. Employment, Acceptance and Term.

          1.1 Subject to the terms and conditions of this Agreement, the Company
     hereby agrees to employ the Executive,  and the Executive  hereby agrees to
     serve the Company, as President and Chief Executive Officer of the Company,
     and, each additional direct or indirect subsidiary of the Company formed or
     acquired  hereafter (the Company  together with any  additional  direct and
     indirect  subsidiaries  shall collectively be referred to as the"Company").
     The  Company  shall,  during  the term  hereof,  insure  the  election  and
     retention of the Executive as a member of the boards of directors, or other
     governing bodies of any direct or individual subsidiary,  is subject to the
     Executive's approval.

          1.2.1 The term of the  Executive's  employment  under  this  Agreement
     shall be five (5) years, and shall commence effective May 1, 1999 and shall
     end at the close of business on April 30, 2004.

     2. Duties and Authority. During the term of this Agreement:

          2.1.1 the Executive  shall use his best  efforts,  skill and abilities
     (a) to promote and protect the  interests of the  Company;  (b) to serve in
     the  positions  set forth in Section  1.1  hereof and as a director  of the
     Company and (c) to diligently  perform,  to the best of his abilities,  the
     duties set forth in this Section 2, including such duties  (consistent with
     his titles as set forth in Section  1.1 hereof and the  description  of his
     duties set forth in this Section 2) as may from time to time be assigned to
     him by the boards of directors, or other governing bodies, of the Company.


<PAGE>

          2.1.2 (a) Subject to the exception noted in  sub-paragraph  (b) below,
     the  Executive  shall  devote  substantially  his  full  business  time and
     energies  during normal  business  hours to the business and affairs of the
     Company;  and shall not accept any other  employment  outside  the  Company
     (whether  or not for  compensation),  nor  shall he  permit  such  personal
     business  interests as he may have, as permitted by  sub-paragraph  (b), to
     interfere with the performance of his duties hereunder or conflict with the
     interests of the Company;  provided,  however, that, so long as it does not
     interfere with the proper  performance of his duties and obligations  under
     the terms of this Agreement,  nothing  contained  herein shall preclude the
     Executive  from engaging in charitable  and  community  affairs  (including
     serving as a member of a board of  directors or other  governing  body of a
     not-for-profit organization); managing his personal investments; subject to
     the approval of the board of directors of the Company,  serving as a member
     of the board of directors or other  governing  body of any other company or
     organization;  delivering lectures, fulfilling speaking engagements and any
     writing or publication relating to his areas of expertise; and serving as a
     consultant in his areas of expertise;

          (b)  Notwithstanding  anything  to the  contrary in  subparagraph  (a)
     above,  it is expressly  understood  and agreed that  Executive has outside
     business interests from which he shall continue to profit  separately,  and
     nothing in this  Agreement  shall be construed as precluding  the Executive
     from engaging in or profiting from such activity.

          2.1.3 Subject to the bylaws of the Company and the  respective  bylaws
     of  those  direct  and  indirect  subsidiaries  of the  Company  and to the
     direction and control of the board of directors (or other  governing  body)
     of the Company and the respective  boards of directors,  or other governing
     bodies,  of these direct and  indirect  subsidiaries  of the  Company,  the
     Executive shall have supervision and control over, and responsibility  for,
     among other things, the executive, business and financial operations of the
     Company  and  shall  have  the  customary  powers,   responsibilities   and
     authorities  of those  serving in the  capacities  set forth in Section 1.1
     hereof for  corporations  of the size,  type and nature of the Company.  No
     other  officer  of any of the  Company  will be  appointed  with  authority
     superior to that of the Executive; and

          2.1.4  the  Executive's  principal  place  of  business  will  be  the
     Company's   executive  offices  currently  located  in  Monsey,  New  York;
     provided,  however, that the Executive shall be available to travel at such
     times and to such places as may from time to time be necessary or desirable
     in  performance  of the  Executive's  duties  and  the  furtherance  of the
     business of the Company. The Company's executive offices shall not be moved
     without the Executive's  consent and the Executive shall not be required to
     move his present  residence in order to perform the  services  contemplated
     hereby.

     3. Compensation.

                                       2
<PAGE>

          3.1.1 During the term of this Agreement,  the Company shall pay to the
     Executive in accordance with the Company's  compensation  payment policies:
     (a) (i) a base  salary at the annual  rate of Two  Hundred  Fifty  Thousand
     Dollars ($250,000) plus (b) any additional incentive compensation ("Bonus")
     which  shall be paid solely in the  discretion  of the  Company's  Board of
     Directors.

          3.2.1 The  compensation  provided  for in Section 3.1 hereof  shall be
     inclusive of any and all fees and other compensation to which the Executive
     may at any time be entitled  with  respect to this  Agreement  for services
     rendered  as an officer or  director  of the  Company or any of  respective
     subsidiaries or affiliated entities.

          3.2.2  All  references  herein  to  compensation  to be  paid  to  the
     Executive are to the gross amounts  thereof  which are due  hereunder.  The
     Company  shall  have the right to deduct  therefrom  all sums  which may be
     required to be deducted or withheld  under any  provision of U.S.  federal,
     state  or  local  law  (including,  but not  limited  to,  social  security
     payments, income tax withholding,  and any other deduction required by law)
     now in effect or which may become  effective at any time during the term of
     this Agreement.

     4.  Expenses.  In addition  to the  compensation  payable to the  Executive
pursuant  to Section 3 hereof,  the Company  shall,  upon  submission  of proper
vouchers in respect  thereof,  pay or reimburse the Executive in accordance with
the Company's policy for all business and entertainment  expenses  reasonable in
amount and  necessarily  incurred by him during the term of this  Agreement,  it
being understood that the Executive will need to incur  substantial  expenses of
this  type  in  the  proper  performance  of his  duties,  given  the  Company's
anticipated acquisitions and multiple business locations.

     5. Additional Benefits.  In addition to the compensation and expenses to be
paid or reimbursed to the Executive under Sections 3 and 4 hereof, and except as
otherwise expressly provided herein, during the term of the Agreement:

          5.1.1 the  Executive  shall be  entitled  to  participate  (subject to
     uniformly  applicable  requirements  for  participation),  in  any  health,
     disability,  profit  sharing or  insurance  plan now in force or  hereafter
     adopted by the Company for the benefit of its  Executives  generally at the
     Executive's level;

          5.1.2 the  Executive  shall be entitled to an annual  vacation of four
     (4) weeks each year in accordance  with the Company's  policies.  Vacations
     are to be taken  at such  time or  times  so as not to  interfere  with the
     operation of the business;

          5.1.3 the  Executive  shall be  entitled  to  participate,  subject to
     uniformly  applicable  requirements to  participation,  in any stock option
     plans or  arrangements  now in force for the  benefit  of senior  executive
     officers  generally  of the  Company.  In  addition,  if as a result of the
     termination  of the  Executive's  employment  hereunder,  the  Executive is
     unable  to  exercise  any of his  options,  the  Company  shall  cause  the
     Executive to be  reimbursed  for the amount paid by the  Executive for such
     options;

                                       3
<PAGE>

          5.1.4 to assist the  Executive in carrying out his duties,  to promote
     the best interests of the Company,  and in recognition of the fact that the
     Executive  frequently is called upon to pick up business  associates in the
     Executive's  automobile,  and to entertain  such business  associates,  and
     given  the  Company's   anticipated   acquisitions  and  multiple  business
     locations,  the  Company  has deemed it to be in its best  interest to make
     available,  and the Company  shall make  available,  to the  Executive  the
     exclusive use of an automobile (the cost of the lease or purchase financing
     which shall not exceed One Thousand  Dollars ($1000) per month)  reasonably
     selected by the Executive  (which vehicle shall be replaced every three (3)
     years);  provided,  however,  that the  Executive may elect to replace such
     automobile prior to the end of any such three-year period, on the condition
     that  if the  cost of  acquiring,  leasing,  maintaining  or  insuring  any
     replacement automobile exceeds the cost of acquiring,  leasing, maintaining
     or insuring the automobile which was provided by the Company, the Executive
     shall pay such  incremental  cost of such  replacement  automobile from his
     personal funds until the end of the applicable three-year period);

     6.  Discharge.  The Company shall have the right to discharge the Executive
at any time with  "cause".  For the purposes of this  Agreement,  "cause"  shall
consist  only of: (a) breach  (whether  by willful  act or willful  omission  or
through gross and  continuing  neglect) by the Executive of any material term or
provision of this Agreement (it being  understood  that no act or failure to act
on the part of the  Executive  shall be  considered  'willful'  unless done,  or
omitted to be done, by him in bad faith and without the  reasonable  belief that
his  action  or  omission  was in the best  interest  of the  Company),  (b) the
Executive's willful and continued failure (other than any such failure resulting
from his incapacity due to physical or mental  illness) to act subject to and in
accordance  with any  proper  and  lawful  specific  direction  of the  Board of
Directors of the Company or the internal  rules and policies  established by the
Company (as published and delivered to the Executive  from time to time) after a
written demand for substantial  performance is delivered to the Executive by the
Board of Directors of the Company which  specifically  identifies  the manner in
which the Board believes that he has not substantially performed his duties, (c)
fraud or dishonesty on the part of the Executive or the  Executive's  commission
of any act of moral  turpitude  materially  adversely  the  Company,  or (d) the
Executive's violation (except at the written direction of the Board of Directors
of the Company) of any material  statute  governing the business of the Company,
or of any material  rules or  regulations  promulgated  by any  regulatory  body
governing the business of the Company.

     7. Termination of Employment.  Notwithstanding  the provisions of Section 1
hereof to the contrary,  the Executive's  employment  under this Agreement shall
terminate  as  follows  upon  the  happening  of any of  the  following  events,
whereupon  the  Company  shall  have no  further  obligations  to the  Executive
hereunder,  other  than to pay the  Executive:  (a) his  Base  Salary  up to and
including his last day of employment; and (b) if applicable, amounts pursuant to
the applicable provision of this Section 7:

                                       4
<PAGE>

          7.1.1  automatically  and without  notice,  if the Executive shall die
     during the term hereof;

          7.1.2 (a) upon not less than sixty (60) days prior  written  notice to
     the Executive,  if the Executive shall become  "disabled" as defined in any
     group  disability  policy  maintained by the Company for the benefit of its
     Executives,  provided that in the event of such termination,  the Executive
     shall be entitled to receive all  compensation  and benefits payable to him
     pursuant  to  Sections  3, 4 and 5 hereof  until the date set forth in such
     notice  and (b) during the period  that the  Executive  shall be  receiving
     compensation  as  provided in clause (a) above,  he shall for all  purposes
     continue to be considered an employee of the Company;

          7.1.3  automatically and without notice, if the Executive  voluntarily
     terminates his employment with the Company other than for "Good Reason" (as
     defined in Section 7.4 below) without the written  consent of the Company's
     Board  of  Directors,  in  which  event,  notwithstanding  anything  to the
     contrary herein, the Executive shall forfeit his unpaid Bonus;

          7.1.4 upon termination of the Executive's  employment with the Company
     by mutual  agreement  between  the  Company's  Board of  Directors  and the
     Executive; and

          7.1.5 upon  written  notice to the  Executive  of action  taken by the
     Board of  Directors  of the Company to discharge  the  Executive  for cause
     pursuant to Section 6 of this  Agreement,  in which  case,  notwithstanding
     anything  to the  contrary  herein,  the  Executive  shall be paid his Base
     Salary  and  reimbursable  expenses  up to and  including  his  last day of
     employment.

          7.1.6 upon written  notice from the Executive to the effect that he is
     terminating his employment for "Good Reason", in which event, the Executive
     shall be paid his Base Salary and reimbursable expenses up to and including
     his last day of employment, in monthly installments, for the balance of the
     term of this  Agreement  or, if longer,  for one year.  For the purposes of
     this Agreement, "Good Reason" shall mean:

               (a) without the express  written  consent of the  Executive,  the
          assignment  to  him  of  any  duties  grossly  inconsistent  with  his
          positions, duties,  responsibilities and status with the Company, or a
          change in his reporting  responsibilities,  titles, or offices, or any
          removal  of him from or any  failure  to  re-elect  him to any of such
          positions,  except  because of the  termination  of his employment for
          Cause, Disability or Retirement or as a result of his death; or

               (b) the breach by the Company of Section 2.1.3. or 2.1.4 hereof.

          7.2 The right to receive the  benefits as set forth in this  Section 7
     and in Section 17.2 below shall be the Executive's sole remedy with respect
     to a breach or termination of this Agreement by the Company.

                                       5
<PAGE>

     8.  Non-Competition.  The  Executive  agrees  that  during  his  employment
hereunder, the Executive shall not, in any manner, directly or indirectly, as an
officer,  director,  stockholder,  partner,  associate,  executive,  consultant,
owner, agent, creditor,  coventurer, or otherwise, be or become interested in or
be  associated  (whether or not for  compensation)  with any other  corporation,
firm,  business or person that is not a  subsidiary  or affiliate of the Company
engaged  in a  business  competitive  with  that  of the  Company  or any of the
subsidiaries  or  affiliates  of the Company  (to the extent that the  Executive
shall  have been  involved  therein or have  become  familiar  therewith  in his
capacity as  President  and Chief  Executive  of the  Company) as  conducted  or
planned to be conducted by them,  respectively,  prior to the termination of the
Executive's  employment  hereunder.  Nothing herein contained shall be deemed to
limit or  prohibit  the  Executive  from  trading in stocks,  securities,  stock
options, commodities, commodities futures instruments or similar instruments for
his own account only on any exchange or over-the-counter market.

     9. Confidential Information.

          9.1 The Executive agrees that he shall not at any time (whether during
     the period of his  employment  hereunder  or at any time  thereafter)  use,
     outside the scope of his  employment  hereunder  or disclose to any person,
     corporation,  firm,  partnership  or  other  entity  whatsoever,  or to any
     officer,  director,  stockholder,  partner,  associate,  employee, agent or
     representative  of any  thereof,  any  confidential  information  or  trade
     secrets of or relating to any of the Company.  Notwithstanding  anything to
     the contrary  contained  in this  Section 9.1: (a) the Company  agrees that
     information relating to the Company, its subsidiaries or affiliates,  which
     is generally  available to the public other than due to  disclosure  by the
     Executive,  shall not be considered  confidential  information  pursuant to
     this Section 9.1 and (b) after prior  written  notice to the  Company,  the
     Executive  shall be permitted to disclose  confidential  information to the
     extent he is  compelled  to do so by a court of  relevant  jurisdiction  or
     governmental body under applicable statute or regulation.

          9.2 Upon leaving the employ of the Company,  the  Executive  shall not
     take with him,  without  the  written  consent of the then chief  executive
     officer of the Company, any confidential information of the Company.

     10. Notices. All notices hereunder and other communications required or

                                       6
<PAGE>

permitted to be given to either  party hereto shall be in writing and  delivered
by hand or sent by registered mail, postage prepaid,  or by telegram,  addressed
to such party at its address referred to above, or at such address as such party
may from time to time  designate  by written  notice to the other party  hereto,
given in accordance  with the  provisions of this Section 10. Any such notice or
other  communication shall be deemed to have been given on the date delivered by
hand or on the fifth (5th) day after the mailing thereof.

     11. Assignment. This is a personal services agreement and the Executive may
not assign  this  Agreement  to any third  party.  The  Company  may assign this
Agreement  and the benefits  hereunder  without the consent of the Executive and
without being  relieved from any  liability  hereunder,  to any of its direct or
indirect  "affiliates" or "associates" (as such terms are defined in Rule 405 of
the Rules and Regulations  promulgated  under the Securities Act of 1933) and to
any entity with which or into which the Company may be merged or combined.

     12.  Governing Law. This  Agreement  shall be governed by, and construed in
accordance  with, the laws of the State of New York without giving effect to its
principles of conflicts of laws.

     13.  Captions.  All captions and headings herein contained are inserted for
convenience of reference only and shall not affect the meaning or interpretation
of this Agreement.

     14. Indemnification of the Executive.

          14.1.1  The  Company  shall,  at all  times  during  the  term of this
     Agreement  and  thereafter,   to  the  fullest  extent   permitted  by  the
     Corporation  Law of the State of  Nevada  (as  amended  from time to time),
     defend,  indemnify and hold the Executive harmless from and against any and
     all judgments, fines, amounts paid in settlement,  reasonable and necessary
     out of-pocket expenses (including reasonable attorneys' fees), liabilities,
     damages,  costs and claims  actually  incurred by or  asserted  against him
     arising out of, resulting from or relating to:

          14.1.2  any  threatened,   pending  or  completed   action,   suit  or
     proceeding,  whether civil, criminal,  administrative or investigative,  to
     which  the  Executive  is a party  or is  threatened  to be made a party by
     reason of his being or having been a director,  officer,  employee or agent
     of the Company or by reason of his serving or having  served at the request
     of the  Company  as a  director,  officer,  employee  or agent of any other
     corporation, partnership, joint venture, trust or other enterprise; or

          14.1.3 any threatened, pending or completed action, suit or proceeding
     instituted  by or in the right of the  Company to procure a judgment in its
     favor and to which the  Executive is a party or is  threatened to be made a
     party by reason of his being or having been a director,  officer,  employee
     or agent of the  Company,  or by reason of his serving or having  served at
     the request of the Company as a director, officer, employee or agent of any
     other corporation, partnership, joint venture, trust or other enterprise.

                                       7
<PAGE>

          14.2 The  Executive  agrees to  immediately  notify the Company of any
     claim or  proceeding  which might  result in any  liability  of the Company
     under this  Section 14 and agrees to fully  cooperate  with the  Company in
     resolving  such claim or  proceeding.  The Company  shall have the right to
     retain  counsel  for the  Executive  in  connection  with any such claim or
     proceeding.

          14.3 All expenses  incurred by the Executive which, are  indemnifiable
     by the  Company  under  this  Section  14 shall be paid by the  Company  or
     reimbursed to the Executive as and when statements therefor are rendered.

          14.4 The Company  shall use its best efforts to obtain and maintain in
     full force and effect  during the term of this  Agreement,  directors'  and
     officers'   liability   insurance  policies  providing  full  and  adequate
     protection to the Executive for his capacities,  provided that the Board of
     Directors  of the  Company  shall  have  no  obligation  to  purchase  such
     insurance if, it its opinion,  coverage as available  only on  unreasonable
     terms  [such as would have a  materially  adverse  effect on the  financial
     condition of the Company.].

     15. Right to Sell Shares.

          15.2 The Executive shall do whatever is reasonably  necessary in order
     to enable the Company to maintain  key man life  insurance on his life with
     all benefits  payable to the Company.  Upon  termination of this Agreement,
     the Executive shall have the right to require the Company to terminate such
     insurance  or to  assume  the  obligation  to pay  the  premiums  for  such
     insurance and to require the Company to name  designees of the Executive as
     beneficiaries thereof

     17. Legal Costs.

          17.1 Upon  presentation  of a proper  invoice  therefor,  the  Company
     agrees to reimburse the Executive for all of the attorney's fees and costs,
     up  to  One  Thousand  Dollars  ($1,000),  incurred  by  the  Executive  in
     connection with the negotiation and preparation of this Agreement.

          17.2 In the event that there is legal  action  between the Company and
     the Executive for an alleged breach of any provision of this Agreement, and
     in the event the  Executive's  action is finally  adjudicated or arbitrated
     primarily in his favor,  all reasonably  necessary  legal fees and expenses
     incurred by the Executive  pursuant to such legal action will be reimbursed
     to the  Executive by the Company  within ten (10) days after the  Executive
     has presented an invoice  therefor to the Company.  The  provisions of this
     Section 16.2 shall survive any termination of this Agreement.

                                       8
<PAGE>

     IN WITNESS WHEREOF,  the parties here executed this Agreement as of the day
and year first above written.


                                          AMERICA'S SHOPPING MALL


                                          By: /s/ Robert Trause
                                             ----------------------------
                                              Robert Trause, Director


/s/ Irwin Schneidmill
- ---------------------------
Irwin Schneidmill


                                       9



<PAGE>


                                                                    EXHIBIT 10.2


                    SITE DEVELOPMENT AND HOSTING AGREEMENT


                  This SITE DEVELOPMENT AND HOSTING AGREEMENT (the "Agreement")
dated as of August 9, 1999 is made between Hanover Direct, Inc. ("HDI"), a New
Jersey Corporation, located at 1500 Harbor Boulevard, Weehawken, NJ 07087, and
The Deerskin Companies, Inc. (the "Company"), a Nevada corporation, located at
2500 Arrowhead Drive, Carson City, NV 89706. Each of the parties hereto shall be
referred to as a "Party".

                  In consideration of the mutual promises and covenants set
forth below, HDI and the Company agree as follows:

1. HDI's Responsibilities.

                  1.1 HDI shall design, develop, implement, operate, maintain
and manage, and enable the Company to establish a presence on the World Wide Web
("Site") to make available to Internet users on demand, men's and women's
apparel and accessories from the Deerskin Catalog ("Deerskin Products"). As used
in this Agreement, "Deerskin Products" shall not include (i) closeout
merchandise which the Company may identify as "Deerskin" branded items, if such
is the case, nor (ii) products from the Company's Joan Cook Catalog.

                  1.2 HDI shall bear all costs associated with the design,
development, implementation, operation, maintenance and management of the Site,
including, without limitation, technology and labor.

                  1.3 HDI shall host and maintain the Site on a server provided
by HDI.

                  1.4 HDI shall provide the Company with access to, and

<PAGE>

the right to use, a computer system on which the Site will be stored and
operated, with a direct Internet connection of shared but greater than T-1
bandwidth, plus capacity to process continuously during burst periods. HDI shall
also provide the Company with access to HDI's software and Content
administration tools for purposes of allowing the Company to monitor current
catalog information.

                  1.5 For the purposes of collecting orders for Deerskin
Products from the Site and to communicate to the Site the unavailability of
certain Deerskin Products, HDI shall provide export files in the format provided
by the Company. HDI shall bear the programming and software costs relating to
efforts required to create order export files and receive and process import
files of the Company's inventory information.

                  1.6 HDI shall have the Site fully operational and accessible
on demand by users of the Internet no later than sixty (60) days from the date
this Agreement has been executed by both Parties. In the event that HDI fails to
have the Site fully operational within seventy (70) days from the date of this
Agreement, the Company shall have the right to terminate this Agreement without
penalty.

                  1.7 HDI shall distribute the Site through the world wide
protocol of the Internet using distribution channels used by HDI sites and other
similar distribution channels.

                  1.8 HDI agrees that it shall promote the Site and Deerskin
Products no less favorably than it promotes HDI's

                                       -2-
<PAGE>

catalog titles. HDI's promotion of the Site and Deerskin Products shall include,
but not be limited to, the incorporation of the Site and Deerskin Products into
HDI's promotion calendars with Xoom.com and Excite for the term of this
Agreement. HDI agrees that the costs of any such promotions shall be borne by
HDI.

2. Company's Responsibilities.

                  2.1 The Company shall provide all Content to HDI to be
included in the Site no later than ten (10) days from the date this Agreement
has been executed by both Parties.

                  2.2 The Company shall bear all costs associated with the
processing of customer orders.

3. Fees; Payment.

                  3.1 The Company shall pay HDI thirty percent (3016) of the Net
Sales in excess of Eleven Thousand Dollars ($11,000) per calendar month. "Net
Sales" shall mean all revenues from the sale of Deerskin Products on the Site
including shipping and handling charges, minus refunds and exchanges.

                  3.2 Payments to HDI shall be due monthly within thirty (30)
days of the end of each calendar month and shall be accompanied by documentation
reasonably detailing the calculation of the payment.

                  3.3 Quarterly reconciliation of payments shall be conducted
within thirty (30) days of the end of each calendar quarter to adjust for
refunds and exchanges not taken into account in payments made to HDI.

                                       -3-
<PAGE>

                  3.4 HDI's General Manager (as hereinafter defined), may upon
no less than thirty (30) days prior written notice to the Company, have the
right to inspect the records of the Company's General Manager reasonably related
to the calculation of such payments during the Company's normal business hours.
The fees incurred by HDI in connection with the inspection shall be borne by
HDI.

4. Term; Termination; Termination Payment.

                  4.1 Term; Termination. This Agreement shall be effective as of
that date (the "Effective Date") the Site becomes fully operational as set forth
in writing and executed by both Parties and shall continue for a period of one
(1) year from the Effective Date. This Agreement shall be automatically renewed
for an additional one year period on each anniversary of the Effective Date,
unless terminated by either Party hereto upon ninety (90) days written notice to
the other. Such notice shall specify the date on which this Agreement is to be
terminated (the "Termination Date").

                  4.2 Termination Payment.

                  (a) In the event the Company terminates this Agreement, the
Company shall pay to HDI a termination payment, (the "Termination Payment") the
amount of which shall be an amount equal to the aggregate Net Sales for the
twelve (12) months preceding the Termination Date less $800,000, the balance of
which shall be divided by two.

                  (b) In the event that the amount of the Termination

                                       -4-
<PAGE>

Payment is determined pursuant to this Section 4.2 to be less than or equal to
zero, then no Termination Payment shall be due to HDI nor shall HDI be required
to make any termination payment to the Company if the amount is determined to be
less than zero.

                   (c) The Termination Payment, if any, shall be payable by the
Company in eight (8) equal payments to be made quarterly, commencing thirty (30)
days after the termination date.

5. Site; Site Management.

                   5.1 URL. The Uniform Resource Locator, or address on the
World Wide Web for the Site ("URL") shall be as mutually agreed by the Parties
and shall be established and registered as necessary by HDI at no cost to the
Company.

                   5.2 The Company shall have exclusive artistic and editorial
control over the Site, including, without limitation, the implementation of the
Content on the Site and the design and look and feel of the Site. Neither the
Site nor any portion of thereof shall be deemed accepted and approved by the
Company unless and until the Company accepts and approves same in writing to
HDI. No portion of the Site shall be made available on the Internet without the
consent of the Company.

                   5.3 The Company shall be deemed the "merchant of record" for
all commercial transactions on the Site related to Deerskin Products. Until the
sale of the Deerskin Products to the consumer from the Site all title to the
Deerskin Products shall remain with the Company.

                  5.4 Each of HDI and the Company shall appoint a

                                       -5-
<PAGE>

General Manager of its own to act as liaison with the other Party for the Site
(each a "General Manager") who shall bear sole responsibility for bookkeeping
and business operations of the Site on a day-today basis. Each General Manager
shall have the authority to make and convey decisions on behalf of each Party
and to be the liaison with the other Party for all production and Content
matters.

6. Exclusivity.

                  6.1 Except as provided in Section 6.2, during the term of this
Agreement, the Company shall not participate in any project similar to the Site
on the Internet with respect to Deerskin Products or products substantially
similar to Deerskin Products (including, without limitation, the products of
Wilson's House of Leather, Excelled and companies similar to Wilson's House of
Leather and Excelled) and HDI shall have the exclusive right to use of the
"Deerskin" brand for a self-contained web site for the offering of Deerskin
Products directly to the consumer on the Internet.

                  The Company hereby grants to HDI a non-exclusive, limited,
non-transferable license to use the Company's "Deerskin" trademarks, service
marks, and logos (collectively, "Marks") solely for the purpose of carrying out
its obligations under this Agreement. Except as provided herein, no licenses of
the Company's Marks are granted or implied under this Agreement.

                  6.2 The Company retains the right to establish a web site on
the Internet for the purpose of offering closeout

                                        -6-
<PAGE>

merchandise which may be identified as "Deerskin" branded products, if such is
the case.

                  6.3 During the term of this Agreement and for a period of two
years after the expiration date of this Agreement, HDI shall not participate in
any project similar to the Site on the Internet from which products
substantially similar to Deerskin Products (including, without limitation, the
products of Wilson's House of Leather, Excelled and and companies similar to
Wilson's House of Leather and Excelled) are offered for sale to consumers on the
Internet.

7. Cross-Promotions.

                  7.1 Joint Efforts. The Parties agree to cross-promote one
another's products through the use of their respective customer e-mail lists on
a reciprocal and equitable basis. The Parties specifically agree that the form,
content and design of any and all advertisements or promotional materials
featuring the other Party or such Party's products shall continue to be
developed by or on behalf of such Party and shall be subject to such Party's
final approval. The Parties agree further that any promotions or advertisements
involving the use of a Party's customer e-mail list by the other Party shall be
subject to the prior approval of such Party.

                  7.2 Mutual Covenants as to Advertisements. The Parties hereby
covenant and agree that their respective marketing and advertising efforts
provided for herein shall at all times comply with all applicable laws rules and
regulations and will

                                       -7-
<PAGE>

not contain any material which is obscene, threatening, fraudulent, harassing,
libelous, infringing of third party intellectual property rights, otherwise
illegal or, in the reasonable judgment of the Party required to display or
transmit the advertisement, offensive.

8. Confidentiality.

                  8.1 Unless otherwise agreed to in writing by the Company, HDI
shall maintain the strict confidentiality and shall not disclose to any third
party the existence of, or terms and conditions of this Agreement. In addition,
HDI, in performing the Services for the Company hereunder, may have access to or
be exposed to, directly or indirectly, Content, user information, data,
knowledge and proprietary and trade secret information of the Company in oral,
graphic, written, electronic or machine readable form (hereinafter collectively
referred to as "Confidential Information"). Confidential Information shall not
include information which can be demonstrated: (a) to have been rightfully in
the possession of HDI from a source other than the Company prior to the time of
disclosure of said information to HDI hereunder ("Time of Receipt"); (b) to have
been in the public domain prior to the Time of Receipt; (c) to have become part
of the public domain after the Time of Receipt by a publication or by any other
means except an unauthorized act or omission or breach of this Agreement on the
part of HDI, its employees, or agents; or (d) to have been supplied to HDI after
the Time of Receipt by a third party who is under no obligation to the

                                       -8-
<PAGE>

Company to maintain such information in confidence.

                  8.2 HDI Obligations. All Confidential Information of the
Company shall be held in strict confidence by HDI and shall not be disclosed or
used without express written consent of the Company, except as may be required
by law. HDI shall use reasonable measures and reasonable efforts to provide
protection for Confidential Information, including measures at least as strict
as those HDI uses to protect its own Confidential Information.

                  8.3 Company's Obligations. The Company acknowledges that it
may receive confidential information of HDI relating to its technical,
marketing, product and/or business affairs. All such confidential information of
HDI shall be-held in strict confidence by the Company and shall not be disclosed
or used without express written consent of HDI, except as may be required by
law. The Company shall use reasonable measures and reasonable efforts to provide
protection for such confidential information of HDI, including measures at least
as strict as those the Company uses to protect its own Confidential Information.

                                      -9-
<PAGE>

9. Warranties.

                   (a) Each Party represents and warrants to the other Party
that (1) it is a corporation organized, validly existing and in goodstanding
under the laws of the state of its incorporation; (2) it has the full right
power and authority to enter into, and to perform the obligations contemplated
in this Agreement, and the person signing on its behalf has the full right,
power and authority to enter into this Agreement on behalf of the Party; (3)
this Agreement constitutes a legal valid and binding obligation of the Party,
enforceable in accordance with its terms; and (4) the execution of this
Agreement will not conflict in any way with any pre-existing agreements or
understandings of the Party with any person or entity.

                                      -10-
<PAGE>

                   (b) HDI acknowledges that the Company is currently a party to
a web-hosting agreement with Globix Corporation (the "Globix Agreement") for the
Company's web site offering Deerskin Products to Internet customers. HDI agrees
that the Company shall not be deemed in breach of any provision of this
Agreement by virtue of the Globix Agreement remaining in effect after this
Agreement has been executed by both Parties, provided, that the Globix Agreement
is terminated on or prior to the Effective Date

10. General Provisions.

                   10.1 Notices. Any notice under this Agreement will be in
writing and delivered by personal delivery, express courier, confirmed
facsimile, or certified or registered mail, return receipt requested and will be
deemed given upon personal delivery, one (1) day after deposit with express
courier, upon confirmation of receipt of facsimile or five (5),days after
deposit in the mail. Notices will be sent to a Party at its address set forth
above or such other address as that Party may specify in writing pursuant to
this Section.

                   10.2 No Joint Venture. The Parties agree that and acknowledge
that the relationship of the Parties is in the nature of an independent
contractor. This Agreement shall not be deemed to create a partnership or joint
venture and neither Party is the other's agent, partner, employee or
representative. Neither Party shall have any right, power or authority to enter
into any agreement for or on behalf of, or to assume or create any obligation,
liability, or responsibility on behalf of the other.

                                      -11-
<PAGE>

This Agreement will not be construed to create or imply an association, joint
venture, co-ownership, or partnership between the Parties or to impose any
partnership obligation or liability upon either Party.

                  10.3 Assignment. This Agreement shall be binding upon, and
shall inure to the benefit of and be enforceable by, the parties hereto and
their respective legal representatives, successors and assigns, but no other
person shall acquire or have any rights under this Agreement.

                  10.4 Waiver of Breach. The failure of either Party at any time
to enforce any of the provisions of this Agreement shall not be deemed or
construed to be a waiver of any such provisions, or in any way to affect the
right of any Party hereto to thereafter enforce each and every provision of this
Agreement. No waiver of any breach of any provisions of this Agreement shall be
effective unless set forth in writing and executed by the Party against which
enforcement of such waiver is sought; and no waiver of any such breach shall be
construed or deemed to be a waiver of any other or subsequent breach.

                  10.5 Governing Law. This Agreement shall be governed and
construed and enforced in accordance with the laws of the State of New York
applicable to contracts made and to be performed exclusively in that State
without giving effect to the principles of conflict of laws.

                  10.6 Severability. If any provision of this Agreement is
declared invalid or otherwise determined to be unenforceable

                                      -12-
<PAGE>

for any reason, such provision shall be deemed to be severable from the
remaining provisions of this Agreement, which shall otherwise remain in full
force and effect.

                  10.7 Survival. Sections 6.3, 7, 9 and 10 of this Agreement
shall survive and continue in full force and effect for a period of two years
from the expiration or termination of this Agreement.

                  10.7 Entire Agreement. This Agreement is the complete and
exclusive agreement between the Parties with respect to the subject matter
hereof, superseding any prior agreements and communications (both written and
oral) regarding such subject matter. This Agreement may only be modified, or any
rights under it waived, by a written document executed by both Parties.

                  10.8 Headings; Counterparts. The section headings in this
Agreement are for reference purposes only and shall not define, limit or affect
the meaning or interpretation of this Agreement. This Agreement is being
executed in two or more counterparts, each of which shall be deemed an original
but all of which shall constitute one and the same instrument.

                           IN WITNESS WHEREOF, the parties have duly executed
this Agreement as of the date first above written.

THE DEERSKIN COMPANIES, INC.                HANOVER DIRECT, INC.


By                                          By
  ------------------------------              --------------------------
  Name: Irwin Schneidmill                     Name: Rakesh K. Kaul
  Tilte: President                            Title:President

                                      -13-




<PAGE>

                                                                    EXHIBIT 10.3


         ASSIGNMENT AND ASSUMPTION AGREEMENT dated as of May 21, 1999 by and
among Initio, Inc., a Nevada corporation with its principal place of business at
2500 Arrowhead Drive, Carson City, NV ("Initio"), America's Shopping Mall, a
Nevada corporation with its principal place of business at 382 Route 59, #310,
Monsey, NY 10952 ("ASM") and Pioneer Ventures Associates Limited Partnership, a
Connecticut limited partnership with its principals place of business at 651 Day
Hill Road, Windsor, CT 06095 ("Pioneer"):

         WHEREAS, Initio and Pioneer are parties to a Debenture Commitment
Agreement dated February 25, 1998 (the "Debenture Agreement") whereby Pioneer
made a loan in the principal amount of Three Million Dollars ($3,000,000) (the
"Loan") and Initio issued to Pioneer a Convertible Subordinated Debenture Due
May 1, 2003 in the principal amount of Three Million Dollars ($3,000,000)
evidencing Initio's obligation to repay the Loan and providing for other terms
and conditions (the "Initio Debenture"); and

         WHEREAS, Initio has entered into an Asset Purchase Agreement dated
April 21, 1999 with ASM pursuant to which Initio has agreed to sell to ASM and
ASM has agreed to purchase from Initio certain assets of Initio specified
therein (the "Asset Purchase Agreement"); and

         WHEREAS, ASM and Pioneer have entered into an Investment Agreement
dated May 21, 1999 pursuant to which Pioneer has agreed to invest $4,200,000
into ASM and ASM has agreed to issue to Pioneer 10,000 shares of ASM's Series A
Senior Convertible Preferred Stock (the "Series A Shares") and 1,000,000 common
stock purchase warrants (the "Investment Agreement"); and

         WHEREAS, in connection with the transactions contemplated by the Asset
Purchase Agreement and the Investment Agreement, (i) Initio wishes to assign and
delegate to ASM, and ASM has agreed to assume, Initio's obligations with respect
to Two Million Dollars ($2,000,000) in principal amount of the Initio Debenture,
with Initio remaining obligated with respect to the remaining One Million
Dollars ($1,000,000) in principal amount of the Initio Debenture, (ii) the
parties wish to provide for the issuance of a substitute Initio Debenture in the
principal amount of $1,000,000 in the form attached hereto as Exhibit A (the
"Substitute Debenture") and the issuance of a debenture from ASM to Pioneer in
the principal amount of $2,000,000 evidencing ASM's obligations to Pioneer in
the form attached hereto as Exhibit B (the "ASM Debenture") and (iii) Pioneer
wishes to consent to such delegation and assumption and the issuance of the
Substitute Debenture and the ASM Debenture, all upon the terms and subject to
the conditions of this Agreement:

         NOW, THEREFORE, the parties hereto, in consideration of the mutual
promises contained herein, and intending to be legally bound do hereby agree as
follows:

         1. Partial Assignment of Initio Debenture and Delegation of
Obligations.

         (a) Initio hereby assigns to ASM, and delegates to ASM, Initio's
obligations as to $2,000,000 in principal amount of the Initio Debenture,
together with all associated obligations under the Debenture Agreement and the
Loan (collectively, the "Initio Obligations").



<PAGE>



         (b) ASM hereby accepts the assignment and delegation by Initio to ASM
of the Initio Obligations and agrees to be bound by the terms of the Debenture
Agreement applicable to Initio to the fullest extent as if ASM had been an
initial party thereto.

         (c) Pioneer hereby consents to the assignment and delegation by Initio
to ASM of the Initio Obligations, the surrender of the Initio Debenture and the
issuance of the Substitute Debenture and the ASM Debenture;

all pursuant to the terms, and subject to the conditions, contained in this
Agreement.

         The assignments and assumptions under this Agreement shall be effective
as of May 1, 1999.

         2. Debenture Agreement in Full Force and Effect.

         Other than the reduction in the principal amount of the Initio
Debenture from $3,000,000 to $1,000,000 the Debenture Agreement shall remain in
full force and effect without modification of any kind. Any provisions of the
Debenture Agreement applicable to the Initio Debenture shall automatically,
without any further action of the parties, be applicable to the Substitute
Debenture.

         3. Issuance of Substitute Debentures.

         At the Closing hereunder, (i) Pioneer shall surrender the Initio
Debenture to Milberg Weiss Bershad Hynes & Lerach LLP, as Escrow Agent under the
Escrow Agreement among Initio, Pioneer and the Escrow Agent entered into in
connection with the Debenture Agreement, (ii) Initio shall issue and deliver to,
and for the benefit of, Pioneer the Substitute Debenture and ASM shall issue and
deliver to, and for the benefit of, Pioneer the ASM Debenture.

         4. Representations and Warranties of Initio.

         Initio hereby represents and warrants to and for the benefit of
Pioneer:

         (a) all of the representations and warranties of Initio in the
Debenture Agreement remain true, accurate and complete as of the date hereof;

         (b) (i) Initio has fully complied with the terms and conditions of the
Debenture and the Debenture Agreement applicable to Initio, (ii) the Principal
Shareholders of Initio have fully complied with the terms and conditions of the
Voting Agreement among the Principal Shareholders and Pioneer and (iii) there is
no event of default existing under the Initio Debenture, the Debenture Agreement
or the Voting Agreement, nor is there any state of events currently existing
that, with notice or the passage of time, or both would constitute such an event
of default; and

         (c) there have been no conversions or redemptions under the Initio
Debenture, nor have any notices been given or received by Initio relating to any
such conversion or redemption.


<PAGE>


         5. Representations and Warranties of ASM.

         ASM hereby represents and warrants to and for the benefit of Pioneer:

         (a) all of the representations and warranties of ASM contained in the
Investment Agreement are true, accurate and complete; and

         (b) there is no event of default existing under the Investment
Agreement, the certificate of designation for the Series A Shares, the Warrants,
the Voting Agreement among the Principal Shareholders of ASM and Pioneer dated
May 21, 1999, or any of the Acquisition Agreements (as defined in the Investment
Agreement) nor is there any state of events currently existing that, with notice
or the passage of time, or both would constitute such an event of default.

         6. Expenses.

         Initio and ASM jointly and severally agree to indemnify Pioneer from
any and all expenses resulting from the surrender and cancellation of the Initio
Debenture and the issuance of the Substitute Debenture and the ASM Debenture,
including without limitation any transfer taxes.

         7. Binding Effect.

         This Agreement shall be binding upon the successors and assigns of the
parties. The parties shall execute and deliver such further and additional
instruments, agreements, and other documents as may be necessary to evidence or
carry out the provisions of this Agreement.

         8. Notices.

         All notices or other documents under this Agreement shall be in writing
and delivered personally or mailed by certified mail, postage prepaid, addressed
to the parties at their respective addresses first above written.

         9. Waiver; Modifications.

         This Assignment and Assumption Agreement may only be modified in a
writing signed by the all parties hereto.

         10. Headings.

         Headings in this Agreement are for convenience only and shall not be
used to interpret or construe its provisions.

         11. Governing Law.

         This agreement shall be governed by the laws of The State of New York
without effect to its conflicts of law provisions.


<PAGE>


         IN WITNESS WHEREOF, the parties hereto have duly executed this
Agreement as of the date first above written.


INITIO, INC.


By:________________________
         Name:
         Title:


AMERICA'S SHOPPING MALL, INC.


By:  /s/ [ILLEGIBLE]
   --------------------------
         Name:
         Title:


PIONEER VENTURES ASSOCIATES LIMITED PARTNERSHIP

By:      Pioneer Ventures Corp.
         Managing Member of the
         Partnership's General Partner,
         Ventures Management Partners LLC


By:  /s/ John F. Ferraro
   --------------------------
         John F. Ferraro
         Director


<PAGE>


                       ASSIGNMENT AND ASSUMPTION AGREEMENT

         ASSIGNMENT AND ASSUMPTION AGREEMENT ("Agreement") made the 21st day of
May, 1999 by DEERSKIN TRADING POST, INC. ("Deerskin"), as Tenant, a Nevada
corporation having an office at 2500 Arrowhead Drive, Carson City, Nevada 89706
and AMERICA'S SHOPPING MALL, INC. ("Assignee") a Nevada corporation having an
office at 382 Rte. 59, #310, Monsey, New York 10952.

                               W I T N E S E T H:

         WHEREAS, Deerskin is party to a lease agreement dated October 13, 1998
(the "Lease"), with Green Street Corner, Inc. ("Landlord"), a copy of which is
attached hereto as Exhibit A;

         WHEREAS, Deerskin possesses all right, title and interest in and to the
Lease, as tenant, and desires to sell, assign, and transfer the Lease to
Assignee, and Assignee desires to accept such sale, assignment and transfer,
upon the terms and conditions hereinafter set forth; and

         WHEREAS, so far as is known, Deerskin and the Landlord have no claims
or defenses against the other by reason of the Lease.

         NOW THEREFORE, in consideration of the mutual promises contained
herein, and for $10 and other good and valuable consideration, the receipt of
which is acknowledged, the parties agree as follows:

         1. Assignment. Deerskin hereby sells, assigns and transfers to Assignee
all of Deerskin's right, title and interest in and to the Lease. The foregoing
sale, assignment and transfer

<PAGE>

is made without any recourse whatsoever to Deerskin and without any
representations or warranties, express or implied, of any nature whatsoever.

         2. Acceptance and Indemnification. Assignee hereby accepts the
foregoing sale, assignment, and transfer and promises to pay all rent and
additional rent and to faithfully perform all other covenants, stipulations,
agreements, and obligations under the Lease accruing on and after the date
hereof, or otherwise attributable to the period commencing on said date and
continuing thereafter, and Deerskin shall be responsible for the period prior
thereto, subject to the provisions of the Asset Purchase Agreement between
Deerskin and Assignee, dated April 21, 1999. Assignee shall indemnify and save
Deerskin harmless from any and all claims, demands, actions, causes of action,
suits, proceedings, damages, liabilities and costs and expenses of every nature
whatsoever which relate to the Lease or the premises demised thereunder arising
on or after the date hereof.

         3. Consent of Landlord. Deerskin agrees to use its best efforts to
obtain the Landlord's consent to the assignment of the Lease and the release of
Deerskin's obligations under the Lease. In the event Deerskin is unable to
obtain such consent, Deerskin shall use its best efforts to obtain for Assignee
the benefits of the Lease.

         4. Assignee's Expenses. All taxes and other governmental charges and
fees, including, without limitations, any and all transfer taxes, stamp taxes,
sales taxes, and

                                      - 2 -

<PAGE>

recording fees, relating to the transaction evidenced by this Agreement shall be
paid by Assignee.

         5. Binding Effect. This Agreement shall be binding upon the successors
and assigns of the parties. The parties shall execute and deliver such further
and additional instruments, agreements, and other documents as may be necessary
to evidence or carry out the provisions of this Agreement.

         6. Entire Agreement. This Agreement supersedes all agreements
previously made between the parties relating to its subject matter.

         7. Notices. All notices or other documents under this Agreement shall
be in writing and delivered personally or mailed by certified mail, postage
prepaid, addressed to the parties at their respective addresses first above
written.

         8. Non-waiver. No delay or failure by either party to exercise any
right under this Agreement, and no partial or single exercise of that right,
shall constitute a waiver of that or any other right, unless otherwise expressly
provided herein.

         9. Headings. Headings in this Agreement are for convenience only and
shall not be used to interpret or construe its provisions.

         10. Governing Law. This Agreement shall be construed


                                      - 3 -

<PAGE>

in accordance with and governed by the laws of the State of New Jersey.

         IN WITNESS WHEREOF, the parties hereto have duly executed this
Agreement as of the date first above written.

                                        AMERICA'S SHOPPING MALL, INC.

                                        By   /s/ [ILLEGIBLE]
                                           --------------------------------
                                                                    (Title)

                                        DEERSKIN TRADING POST INC.

                                        By   /s/ Martin Fox
                                           --------------------------------
                                              Martin Fox, Chairman


                                      - 4 -




<PAGE>

                                                                    EXHIBIT 10.4

                                    L E A S E

         THIS INDENTURE OF LEASE (hereinafter called "Lease") dated this 21st
day of May, 1999 between DEERSKIN TRADING POST, INC., having offices at 10 Henry
Street, Teterboro, New Jersey 07068 (hereinafter called "Landlord"), and
AMERICA'S SHOPPING MALL, INC., (formerly Advanced Medical Sciences, Inc.) 382
Rte. 59 #310, Monsey, New York 10952 (hereinafter referred to as "Tenant").

                              W I T N E S S E T H:

                                    ARTICLE 1

                    DEMISED PREMISES - TITLE - TERM OF LEASE

         Section 1.1 - Demised Premises. In consideration of the rents,
covenants and agreements hereinafter reserved and contained on the part of the
Tenant to be observed and performed, Landlord does hereby lease and demise to
the Tenant and the Tenant does hereby hire, lease and take from Landlord, for
the term subject to and upon the covenants and conditions hereinafter set forth,
the entire building and parking lot ("Demised Premises" or "Premises") located
at 2500 Arrowhead Drive, Carson City, Nevada 89701 (hereinafter referred to as
"Building").

         Section 1.2 - Title. At the commencement of the term of the Lease
("Term"), Landlord shall own the fee title to the Demised Premises, subject to
restrictions and encumbrances of record, if any, zoning regulations affecting
such Premises and any state of facts shown on an accurate survey or as a visual
inspection of the Premises would disclose.

         Section 1.3 - Term of Lease. To have and to hold unto the Tenant, its
successors and permitted assigns, for the term which shall commence currently
with the Closing, as that term is defined in the Asset Purchase Agreement
between Landlord and Tenant, dated April 21, 1999 (the "Asset Purchase
Agreement"), ("Commencement Date") and terminate on April 30, 2000. The
aforesaid period shall be referred to as the "Term" or "Lease Term".)

                                    ARTICLE 2

                                 USE OF PREMISES

         The Tenant shall use and occupy the Premises only for a mail order
retail business consistent with Landlord's prior use of the Premises. Tenant
shall not permit gambling to be conducted at the Premises. Tenant shall not
store or sell gasoline or fuel at the Premises. The Premises shall not be used
as a drug treatment/rehabilitation center, methadone clinic, or alcohol
treatment/rehabilitation center. The Premises will not be used for residential
purposes. The Tenant will not permit the Premises to be used for any obscene or
pornographic purposes and


<PAGE>



will not permit any obscene or pornographic material to be brought on the
Premises. Any of the aforementioned uses shall be deemed to be a breach of a
substantial obligation of the Lease. The Tenant shall not use or occupy or
permit the leased property to be used or occupied, nor do or permit anything to
be done in or on the leased property, in a manner which will in any way violate
any Certificate of Occupancy affecting the leased property, or make void or
voidable any insurance then in force with respect thereto, or which will make it
impossible to obtain fire or other insurance, or which will cause or be likely
to cause structural damage to the Building or any part thereof, or which will
constitute a public or private nuisance, or which would adversely affect the
then value thereof, and shall not use or occupy or permit the leased property to
be used or occupied in any manner which will violate any present or future laws
or regulations of any governmental authority. Other than as set forth above,
nothing herein contained shall be deemed or construed to constitute a
representation or guaranty by the Landlord that any specific business may be
conducted in the Premises or any particular use is lawful under the Certificate
of Occupancy.

                                    ARTICLE 3

                             RENT AND OTHER CHARGES

         Section 3.1 - Rent.

                  A. During the Term the Annual Basic Rent to be paid by Tenant
to Landlord shall be $336,000.

                  B. Said rent, additional rent and all other payments due under
this Lease shall be paid to the Landlord at the address hereinabove first
specified, or as the Landlord may otherwise direct in writing. Rent shall be
payable in monthly installments due and payable on the first day of each and
every month in advance. Failure to pay rent by the fifth day of the month shall
be deemed to be a breach of a substantial obligation of the Lease. Additionally,
if Tenant fails to pay the annual basic rent or additional rent on or before the
7th day of the month, (in addition to all other remedies Landlord may have
hereunder) Tenant shall pay one hundred fifty ($150.00) dollars as a late fee.
Said fee shall be deemed to be additional rent. Interest shall accrue on any
unpaid rent or additional rent at twenty-four (24%) percent per annum or at the
highest legal rate allowable pursuant to law, whichever amount shall be less.

                  C. If Tenant shall submit any check to Landlord for payment of
any obligation hereunder and said check is returned unpaid ("bounced" check),
Tenant shall pay one hundred fifty ($150.00) dollars to Landlord for the
bookkeeping charge incurred. In the event Tenant submits more than one "bounced"
check during the Term, Tenant shall be obligated to make all

                                      - 2 -

<PAGE>



payments to Landlord by certified check or bank check. In such event, if Tenant
fails to submit a certified check or bank check to Landlord, said failure shall
be deemed to be a substantial breach of the terms of this Lease. The one hundred
fifty ($150) dollar bookkeeping charge is in addition to any other remedies
Landlord may have pursuant to the terms of this Lease.

         Section 3.2 - Additional Rent. All payments Tenant is required to make
pursuant to this Lease, other than annual basic rent payments (including but not
limited to refurnishing of security or payment of additional security), shall
constitute additional rent and, if Tenant defaults in any such payment so as to
create an Event of Default (as hereinafter defined), Landlord shall have (in
addition to any rights and remedies granted hereby) all rights and remedies
provided by law for nonpayment of rent.

         Section 3.3 - Persistent Late Payment of Rent. If Tenant shall default
in the payment of the rent reserved herein, or any item of additional rent
herein mentioned, or any part of either, during any two (2) months, whether or
not consecutive, during the Term and (i) such default continues for more than
ten business (10) days after written notice of such default by Landlord to
Tenant, and (ii) Landlord, after the expiration of such ten business (10) day
period, commences a proceeding or action to dispossess Tenant in each such
instance, then, notwithstanding that such defaults may have been cured prior to
the entry of a judgment against Tenant, any further default in the payment of
any money due Landlord hereunder which shall continue for more than ten business
(10) days after Landlord shall give a written notice of such default shall be
deemed to be deliberate and Landlord may thereafter serve a written three (3)
day notice of cancellation of this Lease and the term hereunder shall end and
expire as fully and completely as if the expiration of such three (3) day period
were the day herein definitely fixed for the end and expiration of this Lease
and the term thereof, and Tenant shall then quit and surrender the Premises to
Landlord, but Tenant shall remain liable as elsewhere provided in this Lease.

         Section 3.4 - Last Month's Rent. Concurrently with the execution
hereof, Tenant is paying to Landlord the last month's portion of the Annual
basic rent in the amount of twenty-eight thousand dollars ($28,000).

                                    ARTICLE 4

                               REAL ESTATE TAXES,
                       INSURANCE, AND BUILDING MAINTENANCE

         Section 4.1 - Net Lease. It is hereby mutually agreed and it is the
intention of the parties hereto that this lease shall be deemed a "net lease"
with respect to the Premises. Tenant shall make all repairs structural and
non-structural to the

                                      - 3 -

<PAGE>


premises. Other than as specifically set forth herein, Landlord shall not be
expected or required to make any payments of any kind or be under any liability
or have any obligation with respect to the Premises. Tenant agrees to pay, or
cause to be paid all costs necessary to maintain the Premises including, but not
limited to, real estate taxes, taxes assessed against the Premises (including
building, land and vault if any), taxes assessed against the rent, or taxes
assessed against use of the Premises, insurance costs, and maintenance costs.

         Section 4.2 - Real Estate Taxes. Presentment of a xeroxed copy of the
real estate tax bill by the Landlord shall be deemed conclusive as to the amount
of additional rent for Real Estate Taxes to be paid by the Tenant. The
additional rent for Real Estate Taxes shall be due ten (10) days after Tenant is
presented with a copy of the tax bill. Tenant shall pay as additional rent the
entire amount of taxes as assessed against use of the Premises, insurance costs
and maintenance costs.

         Section 4.3 - Late Payment. In the event Tenant's late payment of the
additional rent for real estate taxes causes a penalty and/or interest to be
incurred, said penalty and/or interest, shall be deemed to be additional rent
and shall be paid by Tenant to the Landlord.

         Section 4.4 - Certiorari Proceedings. Either party may commence a
proceeding to challenge the tax assessment (hereinafter "Certiorari
Proceeding"). In the event landlord maintains a Certiorari Proceeding during the
Term, the cost of said proceeding shall be borne by the Tenant. Said cost shall
be deemed additional rent. In the event Tenant commences a Certiorari Proceeding
in any year of the term Landlord shall cooperate with the Tenant in the filing
of such proceeding. The cost and expense of the Certiorari Proceeding shall be
borne exclusively by the Tenant.

                                    ARTICLE 5

                                 UTILITY EXPENSE

         Section 5.1 - Utility Expense. A. The Tenant agrees to pay, or cause to
be paid, all charges for gas, sewage, electricity, water, light,
air-conditioning, heat, power, or service used, rendered or supplied upon or in
connection with the Premises throughout the term of this Lease and any renewal
thereof, and to indemnify the Landlord and save it harmless against any
liability or damages on such account. The Tenant shall also, at its sole cost
and expense, procure any and all necessary permits, licenses and other
authorizations required for the lawful and proper installation and maintenance
upon the Premises of Tenant's own wires, pipes, conduits, tubes and other
equipment and appliances for use in supplying any such service to and upon the
Premises. Water for the standby sprinkler and sewer

                                      - 4 -

<PAGE>


charges, if any, shall be an obligation of the Tenant. Tenant shall at its own
cost and expense install any and all utility meters which may be required by law
or which are necessary to provide utility service to the Premises.

         Section 5.2 - Telephone Services. Tenant shall procure and pay for its
own telephone and communication services.

                                    ARTICLE 6

                                    SECURITY

         Section 6.1 - Security. Tenant will deposit the sum of Twenty-Eight
Thousand dollars ($28,000.00) with the Landlord, payable upon execution hereof.
Landlord may use, apply or retain the whole or any part of the security to the
extent required to cure any default of Tenant's and reimburse Landlord for any
damages or expenses (including, without limitation, counsel fees) incurred by
reason of such default, including, but not limited to, any damages, deficiency
or expenses in reletting of the Premises, whether accrued before or after
summary proceedings or other re-entry by Landlord. If Tenant complies with all
its obligations hereunder, the security shall be returned to it thirty (30) days
after the end of the Term and delivery of possession of the Premises to
Landlord. In the event the Landlord shall sell or assign the Premises, then upon
transfer, Landlord agrees to transfer this security to such transferee and
Landlord shall thereupon be released from all liability with respect to such
security. Tenant shall not assign or encumber the security and neither Landlord
nor its successors or assigns shall be bound by any such assignment or
encumbrance. Provided Tenant has furnished Landlord with its Federal tax
identification number in the space provided below, Landlord agrees to deposit
the security in an FDIC insured account. The interest or dividends that accrue
on such security shall be deemed part of the security and credited to Tenant if
it is not in default of the terms of this Lease, less an amount equal to 1% of
the security deposit hereunder which amount shall be retained by the Landlord as
an annual administration fee.

         Section 6.2 - Tax ID Number. Tenant's Federal tax identification number
is _____________.

                                    ARTICLE 7

                                     REPAIRS

         Section 7.1 - Structural Repairs. Tenant shall be required to make or
cause to be made all interior and exterior repairs whether structural or
non-structural to the Premises. Any repair or alteration requiring expenditure
of ten thousand ($10,000.00) dollars or more shall require the consent of the
Landlord, which consent shall not be unreasonably withheld. In the event of a

                                      - 5 -

<PAGE>



break-in, Tenant shall repair (and/or replace) the damage caused to the
Premises. Tenant is responsible for all damages to Premises incurred as a result
of a break-in.

         Section 7.2 - Violations. Tenant shall do whatever is necessary to
remove any violations issued by any Federal, State or local governmental or
quasi-governmental agencies or units, within a reasonable period of time. The
aforesaid shall only apply to violations issued or which accrue prior to the
date Tenant vacates or the Term expires, whichever date shall be later. Tenant's
obligation to make said repairs and correct violations shall survive the
termination of this Lease so long as the obligations accrued prior to the date
of termination.

         Section 7.3 - HVAC and Roof. At the date of termination of this Lease,
the electrical, plumbing heating ventilation and air conditioning system (HVAC),
shall be in good and working order and the Premises shall be in good repair. The
roof shall be free of leaks and the parking lot shall be paved and lined at the
termination of the Lease. These obligations shall survive termination of the
Lease.

                                    ARTICLE 8

                 AFFIRMATIVE OBLIGATIONS AND COVENANTS OF TENANT

         Section 8.1 - Affirmative Obligations. Tenant covenants and agrees, at
its own cost and expense, at all times during the Term, except as stated in
Article 8 hereof to:

                  A. Repairs. Keep, maintain in good order, condition and repair
the Premises and each and every part thereof including, without limitation, air
conditioning systems, interior plumbing units and systems; sprinkler systems;
electrical systems; equipment; alarm systems; parking lot; sidewalks, facilities
and fixtures which are at the Premises and the aforesaid obligation of Tenant
shall also include the replacement of any of the aforesaid items and the
replacement of any glass which may be damaged or broken. The aforesaid items
shall be in good and working order at the expiration of the Lease. This
obligation shall survive the termination of the Lease.

                  B. Keep Premises Clean and Attractive. Keep and maintain the
Premises in a neat and clean condition, including maintenance of any steps and
sidewalk adjacent to the Premises.

                  C. Comply with Laws. Promptly comply with all laws,
ordinances, rules and regulations of governmental authorities (including, but
not limited to, zoning ordinances and building codes) affecting the Premises.

                  D. Garbage. Handle and dispose of all rubbish, garbage and
waste from Tenant's operation in accordance with, all

                                      - 6 -

<PAGE>



laws and ordinances, and reasonable regulations established by Landlord. Tenant
shall not permit the accumulation (unless in concealed enclosed containers), or
burning of any rubbish or garbage in, on or about any part of the Premises.
Tenant shall sort its garbage in accordance with all applicable laws and
regulations. All waste shall be removed from the Premises at least five times a
week and disposed of with a licensed carter.

                                    ARTICLE 9

                             COVENANT AGAINST LIENS

         Section 9.1 - No Liens. Tenant shall neither create nor permit to be
created any lien or encumbrance affecting the Premises and shall discharge,
promptly upon notice, any lien or encumbrance arising out of any act or omission
of Tenant. Notice is hereby given that Landlord shall not be liable for any work
performed or to be performed at the Premises for Tenant, or for any materials
furnished or to be furnished at the Premises for Tenant, and that no mechanic's
or other lien for such work or materials shall attach to or affect the interest
of Landlord in and to the Premises. Any contractors or subcontractors who shall
do work at the building on behalf of Tenant shall be licensed and insured in an
amount of not less than two million ($2,000,000.00) dollars. Moreover, such
workers shall be properly bonded and licensed. At least thirty (30) days prior
to commencement of any work at the Premises, Tenant shall submit proposed plans
to the Landlord. Moreover, Tenant shall, upon submission of the plans, submit
the name and address of the contractor, a copy of the contract, and an insurance
certificate naming the Landlord as an additional insured. Failure to submit this
documentation shall be deemed to be a breach of a substantial obligation of this
Lease. Landlord will not unreasonably withhold its consent to any proposed work,
so long as the aforesaid documentation is submitted in a timely manner.

                                   ARTICLE 10

                                    EASEMENT

                  Tenant shall permit Landlord or its assignees to show the
Premises to any person that Landlord deems appropriate. Such showings, visits or
repairs shall be done upon reasonable notice to Tenant, and so far as
practicable, in such manner as to avoid unreasonably interfering with or
adversely affecting Tenant's use of the Premises. It is hereby agreed that the
aforesaid easement does not grant Landlord dominion and control over the
Premises therefore such easement shall not relieve Tenant of indemnifying
Landlord from any and all liability for any injury which may be sustained by any
person on the Premises.


                                      - 7 -

<PAGE>


                                   ARTICLE 11

             ADDITIONAL NEGATIVE OBLIGATIONS AND COVENANTS OF TENANT

         Section 11.1 - Additional Covenants. Tenant covenants and agrees that
at all times during the Term it shall not at any time without first obtaining
Landlord's prior written consent:

                  A. Alterations. Make any alterations, improvements, and/or
additions to the Premises or any part thereof in excess of ten thousand
($10,000.00) dollars without the prior written consent of the Landlord, which
consent will not be unreasonably withheld.

                  B. Not Change Exterior Architecture. Change (whether by
alteration, replacement, rebuilding or otherwise) the exterior color and/or
architectural treatment of the Premises without the prior written consent of the
Landlord, which consent will not be unreasonably withheld.

                  C. Not Misuse Plumbing Facilities. Use the plumbing facilities
for any purpose other than that for which they were constructed, or dispose of
any garbage or other foreign substance therein.

                  D. No Liens. Subject any fixtures, furnishing or equipment in
or on the Premises which are affixed to the realty, to any mortgages, liens,
conditional sales agreements, security interest or encumbrances.

                  E. Not Damage the Premises. Perform any act or carry on any
practice which may damage, mar or deface the Premises.

                  F. Not Exceed Floor Loads. Place a load on any floor in the
Premises, which is in excess of the floor load per square foot as established by
standard engineering principles; or install, operate or maintain therein any
heavy item or equipment except in such manner as to achieve a proper
distribution of the weight.

                  G. Not Exceed Electrical Load. Install, operate or maintain in
the Premises, any electrical equipment which does not bear underwriters'
approval, and would overload the electrical system therein, or any part thereof,
beyond its reasonable capacity for proper and safe operation.

                  H. Not Permit Odors, etc. Suffer, allow or permit any
offensive or obnoxious vibration, noise, odor or other undesirable effect to
emanate from the Premises, or any machine or other installation therein, or
otherwise suffer, allow or permit the same to constitute a nuisance or otherwise
unreasonably interfere therefore with the safety, comfort or convenience of the
area surrounding the Premises; upon notice by

                                      - 8 -

<PAGE>


Landlord to Tenant that any of the aforesaid is occurring, Tenant shall
forthwith (but in all events within five (5) days) remove or control the same.

                  I. Not Interfere with Insurance; Compliance; Improper Use. Use
or occupy the Premises or do not permit anything to be done thereon in any
manner which shall prevent Landlord from obtaining at standard rates any
insurance required or desired, or which would invalidate or increase the cost of
Landlord of any existing insurance, or which might cause structural injury to
the building, or which would constitute a public or private nuisance or which
would violate any present or future laws, regulations, ordinances or
requirements (ordinary or extraordinary, foreseen or unforeseen) of the federal,
state or municipal governments, or of any department, subdivisions, bureaus or
offices thereof, or of any other governmental public or quasi-public authorities
now existing or hereafter created having jurisdiction of the Premises.

                  J. Utilization of the Premises in Conformity with the
Certificate of Occupancy. Not utilize the Premises in violation of the use
clause set forth in this Lease or use the Premises in a manner which is not in
conformance with the Certificate of Occupancy.

                  K. Permits. Not do any work at the Premises without complying
with all laws, regulations, ordinances, affecting such work and obtaining all
necessary and proper permits. Tenant shall not submit any applications to any
governmental agency which have not been signed by the Landlord. Tenant shall, if
required, or if requested by Landlord use union labor for all alteration or
repair work performed at the Premises.

                                   ARTICLE 12

                        INSURANCE CASUALTY, CONDEMNATION

         Section 12.1 - Required Insurance. a. Tenant shall, at its own cost and
expense, maintain comprehensive public liability insurance (containing the
so-called "occurrence clause") against claims for personal injury, death and
property damage occurring in or about the Premises, such insurance shall afford
minimum protection (including umbrella policies) of Eleven Million ($11,000,000)
dollars with respect to the personal injury or death of any one person; Eleven
Million ($11,000,000) dollars with respect to personal injury or death occurring
or resulting from one occurrence.

                           b. Tenant shall at its own cost and expense maintain
casualty insurance (including coverage for fire, natural disasters and water
damage) in the amount of Three Million ($3,000,000) dollars. Landlord shall be
named as additional named insured and primary loss payee on said policy. Tenant

                                      - 9 -

<PAGE>



shall also maintain rental insurance in an amount so that the annual basic rent
and additional rent are paid in the event the Premises are partially or wholly
destroyed. Said rental insurance shall be payable not more than 30 days after
the date of the casualty.

         Section 12.2 - Required Provisions. All insurance maintained pursuant
to Article 12 shall:

                  A. Be provided by policies which may not be canceled or
modified with respect to the Premises without at least thirty (30) days prior
written notice by the insurer to Landlord;

                  B. Provide that no act or omission of Landlord or Tenant shall
affect the coverage afforded thereunder;

                  C. Name Landlord as an additional insured party and, if
obtainable, (even if at additional cost to the Tenant) provide that the insurer
waives all right of subrogation against Landlord for losses insured thereunder.

                  D. Be provided by an insurer with at least an "A" rating.

         Section 12.3 - Landlord's Non-Liability, Tenant's Own Insurance.

                  A. Tenant hereby waives all right of recovery which it might
have against Landlord, Landlord's agents and employees, for loss or damage to
Tenant's furniture, inventory, furnishings, fixtures, equipment, chattels and
articles of personal property located on the Premises, notwithstanding that such
loss or damage may result from the passive negligence or fault of Landlord.
Tenant shall obtain insurance policies covering its furnishings, inventory,
fixtures, equipment and articles of personal property (collectively, "Personal
Property") in the Premises, and Tenant shall cause Landlord to be named as an
additional insured party under such policies (without entitling Landlord to
receive any loss proceeds thereof) and obtain the insurer's waiver of all rights
of subrogation against Landlord with respect to losses insured under such
policies. All policies obtained by the Tenant (including any liability or
casualty policies) shall provide that the insurer waives all rights of
subrogation against the Landlord for losses insured thereunder.

                  B. Tenant shall advise Landlord promptly of the applicable
provisions of such insurance policies and notify Landlord promptly of any
cancellation or change therein. Tenant shall provide copies of original
insurance policies to Landlord evidencing the insurance coverage required by
this Article.

         Section 12.4 - Exculpation of Landlord. As a consideration for the
making of this Lease, the Landlord shall not be liable

                                     - 10 -

<PAGE>



for any failure of water supply or electric current, nor for injury or damage
which may be sustained to any person or property by the Tenant or any other
person caused by or resulting from steam, electricity, gas, water, rain, ice, or
snow which may leak or flow from or into any part of said Building or the
Premises or from the breakage, leakage, obstruction or other defect of the
pipes, wiring, appliances, plumbing or lighting fixtures of the same, the
condition of said Premises or any part thereof, or from the street or
subsurface, or from any other source or cause whatsoever, unless such damage or
injury shall be caused by or be due to the gross negligence of the Landlord, the
Landlord's agents, servants or employees. Tenant acknowledges that it will
obtain appropriate insurance to cover any of the contingencies set forth above

         Section 12.5 - Safety Compliance. Tenant agrees, at its own cost and
expense, to comply with all of the rules and regulations of the Fire Insurance
Rating Organization having jurisdiction and any similar body. If Tenant installs
any electrical equipment that overloads the lines of the Building, Tenant shall,
at its own cost and expense, promptly make whatever changes are necessary to
remedy such condition and to comply with all requirements of the Landlord and
the Board of Fire Insurance Underwriters and any similar body and any
governmental authority having jurisdiction thereof.

         Section 12.6 - Fire or Other Casualty.

                  A. Rent and additional rent shall not be apportioned for any
month hereunder, in which the Premises are substantially damaged. In the event
the Premises shall be damaged or destroyed Tenant shall be obligated to rebuild
the Premises. Landlord shall tender any proceeds received from Tenant's casualty
insurance to contractors involved with the rebuilding of the Premises.

                  B. Notwithstanding anything to the contrary contained in the
preceding Paragraph A of this Section or elsewhere in this Lease, Tenant, or
Landlord at its option, may terminate this Lease on twenty-five (25) days notice
to the other party, given within sixty (60) days after the Premises shall be
damaged or destroyed, if the cost to repair the same shall amount to fifty (50%)
percent or more of the cost of replacement thereof; the term "cost of
replacement" shall be determined by the company or companies selected by
Landlord insuring Landlord against the casualty in question. Landlord shall be
entitled to retain all proceeds of any payment made under the casualty insurance
policy obtained by Tenant pursuant to this Article.

         Section 12.7 - Condemnation.

                  A. Total or Substantial Partial Condemnation. If the whole of
the Premises shall be taken for any public or any

                                     - 11 -

<PAGE>



quasi-public use under any statute or by right of eminent domain, or by private
purchase in lieu thereof, then this Lease shall automatically terminate as of
the date that title shall be taken. If a substantial part of the Premises shall
be taken so as to substantially interfere with the operation of Tenant's
business, then Landlord and Tenant shall each have the right to terminate this
Lease on thirty (30) days' notice to the other given within ninety (90) days
after the date of such taking. In the event that this Lease shall terminate or
be terminated, the rent shall, if and as necessary, be equitably adjusted.

                  B. Disposition of Proceeds. All compensation awarded or paid
upon such a total or partial taking of the Premises shall belong to and be the
property of Landlord without any participation by Tenant. Nothing herein shall
preclude Tenant from asserting any claim against the municipality enforcing the
condemnation.

                                   ARTICLE 13

             TENANT'S INDEMNIFICATION OF LANDLORD AGAINST LIABILITY

                  Tenant shall indemnify Landlord against all liability and
expense (including reasonable architects' and attorneys' fees) incurred by
Landlord (unless caused by the gross negligence of the Landlord) by reason of:

                  A. Any action commenced by Tenant (or by Landlord to cure an
event of default as hereinafter defined) on or about the Premises;

                  B. Any use, non-use or maintenance of the Premises or adjacent
area;

                  C. Any negligence of Tenant;

                  D. Any injury or damage to any person or property occurring on
or about the Premises (including the commencement of an action as a result of
such damage or injury) or adjacent area and it is admitted by Tenant that
Landlord has no liability for any such injury since Tenant has control of the
Premises; or

                  E. Any failure by Tenant to perform its obligations under the
Lease.

                                   ARTICLE 14

         LANDLORD'S REMEDIES IN EVENT OF TENANT'S DEFAULT OR BANKRUPTCY

         Section 14.1 - Events of Default. Tenant shall be in default of this
Lease if any one or more of the following events (referred to herein as "events
of default") occurs:


                                     - 12 -

<PAGE>


                  A. Tenant shall default in payment of any installments of
rent, additional rent or other sums required to be paid by Tenant under this
Lease, which default shall continue for five (5) days after written notice
thereof by Landlord to Tenant or in the observance or performance of any other
covenant or provision of this Lease and such default continues for ten (10) days
after notice of such default from Landlord.

                  B. Tenant shall make an assignment for the benefit of
creditors or shall assign or sublet;

                  C. A voluntary petition is filed by Tenant under any laws for
the purpose of adjudication of Tenant as a bankrupt or the extension of the time
of payment, composition, arrangement, adjustment, modification, settlement or
satisfaction of the liabilities of Tenant, or the reorganization of Tenant under
the Bankruptcy Act of the United States or any future laws of the United States
having the same general purpose, or receivers appointed for Tenant by reason of
insolvency or alleged insolvency of Tenant; an involuntary petition shall be
filed against Tenant for such relief and shall not be dismissed within ninety
(90) days.

         Section 14.2 - Termination of Lease. Landlord, notwithstanding any
other right or remedy it may have under the Lease, at law or in equity, may, in
the event of Tenant's material breach of this Lease and its failure to cure as
set forth above, terminate the Lease, by written notice to Tenant setting forth
the basis therefor and effective not less than five (5) days thereafter,
whereupon, upon such effective date, the Lease shall terminate (with the same
effect as if such date were the date fixed herein for the natural expiration of
the Term), Tenant shall surrender the Premises to Landlord and Tenant shall have
no further rights hereunder, but Tenant, shall remain liable as hereinafter
provided. In such event, Landlord may, without further notice, enter the
Premises, repossess the same and dispossess Tenant and all other persons and
property therefrom.

         Section 14.3 - Landlord's Damages.

                  A. If Landlord so terminates the Lease, Tenant shall pay
Landlord, as damages:

                           i. A sum which represents any excess of (i) the
aggregate of the rent, impositions and additional rent for the balance of the
Term if the Lease were not so terminated, over (ii) the net rental value of the
Premises at the effective date of such termination, both discounted at the rate
of 1% per month; or, at Landlord's option,

                           ii. Sums equal to the rent, impositions and
additional rent, when the same would have been payable if not for such
termination, less any net rents received by Landlord from

                                     - 13 -

<PAGE>



any reletting, after deducting all costs incurred in connection with such
termination and reletting (but Tenant shall not receive any excess of such net
rents over such sums). Brokerage fees and reasonable legal fees incurred by the
Landlord in re-letting the Premises and the costs of repairing or doing
construction necessary to subdivide for any new tenant or tenants shall be
deemed to be costs incurred in re-letting.

         Section 14.4 - Discovery of Damages. Landlord may commence actions or
proceedings to recover such damages or installments thereof at any lawful time.
No provisions hereof shall be construed to preclude Landlord's recovery from
Tenant of any other damages to which Landlord is lawfully entitled. Landlord
shall be entitled to payment of its reasonable legal fees in any action
commenced against Tenant by reason of Tenant's breach of any term of this Lease.

         Section 14.5 - Nonexclusivity. No right or remedy herein conferred upon
Landlord is intended to be exclusive of any other right or remedy herein or by
law provided, but each shall be cumulative and subject to the grace and notice
provisions of Section 14.1 hereof, in addition to every other right or remedy
given herein or now or hereafter existing at law or in equity or by statute.

         Section 14.6 - Landlord's Right to Perform Tenant's Covenants. If
Tenant shall fail to maintain the Premises or shall fail to make any other
payment or perform any other act which Tenant is obligated to make or perform
under this Lease, and Tenant has not proceeded to diligently cure such failure
to pay or perform after written notice by Landlord to Tenant stating such
nonperformance, then Landlord, after ten (10) day written notice to Tenant, may
perform for the account of Tenant any covenant in the performance of which
Tenant is in default. Tenant shall pay to the Landlord as additional rent, upon
demand, any amount paid by Landlord in the performance of such covenant in any
amount which Landlord shall have paid by reason of failure of Tenant to comply
with any covenant or provision of this Lease, including reasonable accounts of
fees incurred in connection with the prosecution or defense of any proceedings
instituted by reason of default of Tenant, together with interest at the rate of
twenty-four (24%) percent per annum or the highest rate allowed by law whichever
amount shall be less. Interest shall accrue from the date any outstanding amount
is due.

         Section 14.7 - No Waiver. The failure of the Landlord to seek redress
for violation of, or to insist upon the strict performance of any covenant or
condition of this Lease shall not prevent a subsequent act which would have
originally constituted a violation from having all the force and effect of an
original violation. The receipt by Landlord of rent with knowledge of the breach
of any covenant of this Lease shall not be deemed a waiver of such breach and no
provision of this Lease shall be deemed to

                                     - 14 -

<PAGE>



have been waived by Landlord unless such waiver be in writing signed by
Landlord. No payment by Tenant or receipt by Landlord of a lesser amount than
the monthly rent herein stipulated shall be deemed to be other than on account
of the earliest stipulated rent, nor shall any endorsement or statement of any
check or any letter accompanying any check or payment as rent be deemed an
accord and satisfaction, and Landlord may accept such check or payment without
prejudice to Landlord's right to recover the balance of such rent or pursue any
other remedy provided in this Lease. No act or thing done by Landlord or
Landlord's agents during the Term shall be deemed an acceptance of a surrender
of said Premises, and no agreement to accept such surrender shall be valid
unless in writing signed by Landlord. No employee of Landlord or Landlord's
agent shall have any power to accept the keys of the Premises prior to the
termination of the Lease and the delivery of keys to any such agent or employee
shall not operate as a termination of the Lease or a surrender of the Premises.

         Section 14.8 - Right of Re-Entry. Tenant waives any and all right to a
trial by jury in the event that summary proceedings shall be instituted by
Landlord. The terms "enter", "re-enter", "entry" or "re-entry", as used in this
Lease are not restricted to their technical legal meaning.

                                   ARTICLE 15

                          NO ASSIGNMENT AND SUBLETTING

         Tenant shall not have the right to assign this Lease, or sublet all or
any part of the Demised Premises at any time during the Term.

                                   ARTICLE 16

               SUBORDINATION OF LEASE TO MORTGAGES ON THE PREMISES

         Section 16.1 - Subordination. The Lease shall be subject and
subordinate to any mortgage on the Premises ("Mortgage") and any renewal,
replacement, extension or consolidation thereof.

         Section 16.2 - Attornment Agreement. This Article shall be
self-operative but Tenant shall promptly, upon Landlord's request, execute and
deliver proper instruments subordinating the Lease to the Mortgage, agreeing to
attorn to the Mortgagee (at the Mortgagee's request) in the event the Mortgagee,
by foreclosure or otherwise, terminates Landlord's interest in the Premises and
agreeing further to notify the Mortgagee of any default by Landlord hereunder
and afford the Mortgagee reasonable opportunity to remedy such default should it
wish to do so.


                                     - 15 -

<PAGE>


                                   ARTICLE 17

                               ACCESS TO PREMISES

         The Landlord is hereby given the right during usual business hours to
enter the Premises and to exhibit the same for the purposes of sale or hire of
all or a part of the Premises provided at least twenty-four (24) hours written
notice is given to Tenant. Landlord shall during the final six (6) months of the
Term be entitled to display, on the Premises in such manner as not unreasonably
to interfere with the Tenant's business, the usual "For Sale" or "To Let" signs
or such other signage indicating Landlord's proposed development plans for the
Premises, and the Tenant agrees that such signs may remain unmolested upon the
Premises.

                                   ARTICLE 18

                                     NOTICES

         All notices, demands and requests which may or are required to be given
by either party to the other shall be in writing. All notices, demands and
requests by the Tenant to the Landlord shall be sent by United States Certified
Mail (return receipt requested), postage prepaid, addressed to the Landlord at
the address shown on the first page of this Lease or at such other place as the
Landlord may from time to time designate in a written notice to the Tenant. A
copy of any notice to Landlord shall be sent to Milberg Weiss Bershad Hynes &
Lerach LLP, One Pennsylvania Plaza, New York, New York 10119, attn: Arnold N.
Bressler. All notices, demands and requests by the Landlord to the Tenant shall
be sent by United States Certified Mail, postage prepaid, Return Receipt
Requested, addressed to the Tenant at the address shown on the first page of
this Lease or at such other place as the Tenant may from time to time designate
in a written notice to the Landlord. A copy of any notice to Tenant shall be
sent to Caro & Associates, P.C. 60 East 42nd Street, Suite 2001, New York, New
York 10165, attn: Chase A. Caro. Notices, demands and requests which shall be
served upon the Landlord or the Tenant in the manner aforesaid shall be deemed
sufficiently served or given for all purposes hereunder two (2) days after such
notice, demand or request shall be mailed. Tenant hereby appoints any person
employed at the Premises as his agent authorized to accept service of any papers
or service of process.


                                   ARTICLE 19

                                   ACCEPTANCE

         Neither the Landlord nor its agents have made any representations with
respect to the Building, the land upon which it is erected except as expressly
set forth herein and no rights,

                                     - 16 -

<PAGE>



easements, or licenses are acquired by the Tenant by this Lease. The taking of
possession of the leased property by the Tenant shall be conclusive evidence
that the Tenant will have accepted the same "as is" at the time of the
commencement of the term hereof. In no event shall the Landlord be liable for
any defect, latent or otherwise, in such property or for any limitation on its
use.

                                   ARTICLE 20

                    QUIET ENJOYMENT - CONVEYANCE BY LANDLORD

         Section 20.1 - Quiet Enjoyment. Tenant, upon paying the rent and all
additional rent and other charges herein provided for and performing all
covenants and conditions of this Lease, on its part to be performed, shall
quietly have and enjoy the Premises during the term, without hindrance or
molestation by Landlord or any other person claiming through Landlord.

         Section 20.2 - Conveyance by Landlord. If Landlord shall convey the
Premises, all liabilities and obligations on the part of Landlord under this
Lease accruing subsequent to such transfer shall terminate upon such conveyance
and thereafter all such liabilities and obligations shall be the liabilities and
obligations of such transferee and shall be binding upon such transferee of the
Premises.

                                   ARTICLE 21

                              ESTOPPEL CERTIFICATE

         Within ten (10) days after the request therefrom by Landlord, or if on
a sale, assignment of hypothecation by Landlord of its interest in the Premises,
or any part thereof, an estoppel certificate shall be required from Tenant and
Tenant shall deliver, in recordable form, a certificate to any proposed
mortgagee or purchaser, or to Landlord, certifying if such be the case that this
Lease is in full force and effect, the date of Tenant's most recent payment of
rent, and that there are no defenses or offsets outstanding, or stating those
claimed by Tenant. Tenant's failure to deliver said statement shall be
conclusive upon Tenant that (l) this Lease is in full force and effect without
modification except as may be represented by Landlord, (2) there are no uncured
defaults in Landlord's performance and Tenant has no right of offset, counter
claim or deduction, and (3) that no more than one (l) month's rent has been paid
in advance.


                                     - 17 -

<PAGE>


                                   ARTICLE 22

                              NO ABATEMENT OF RENT

         Section 22.1 - No Abatement of Rent. Except as otherwise specifically
provided in this Lease, there shall be no abatement, diminution or deduction of
rent charges or other compensation due to the Landlord by the Tenant or any
person claiming under it, under any circumstances including but not limited to
the complete or partial destruction of the Building or any inconveniences,
discomfort, interruption of business or otherwise caused by a taking or
destruction of the Premises except as otherwise specifically provided herein.

         Section 22.2 - Declaratory Judgment. Tenant waives its rights to bring
a declaratory judgment action with respect to any provision of this Lease, or
with respect to any notice sent pursuant to the provisions of this Lease, and
expressly agrees not to seek injunctive relief which would stay, extend or
otherwise toll any of the time limitations or provisions of this Lease, or any
notice sent pursuant thereto. Any breach of this paragraph shall constitute a
breach of substantial obligations of the tenancy, and shall be grounds for the
immediate termination of this Lease. It is further agreed that in the event
injunctive relief is sought, such relief shall be denied, and the Landlord shall
be entitled to recover the costs of opposing such an application or action,
including its attorneys' fees actually incurred.

                                   ARTICLE 23

                                    SURRENDER

         Section 23.1 - Required Conditions. On the last day or sooner
termination of the Lease, Tenant shall quit and surrender the Premises broom
clean, in good condition and repair, exclusive of all alterations, additions and
improvements which may have been made in, on, or to the Premises (including, but
not limited to, replacement of any walls which were removed and removal of any
partitions or walls installed), movable furniture or unattached movable trade
fixtures normal wear and tear excepted. If the Premises are not surrendered as
and when aforesaid, Tenant shall indemnify Landlord against loss or liability
resulting from the delay by Tenant in so surrendering the Premises including,
without limitation, any claims made by any succeeding occupant founded on such
delay. Tenant's obligations under this section shall survive the expiration or
sooner termination of the term. In the event Tenant remains in possession of the
Premises after the expiration of the term created hereunder, and without the
execution of a new lease, Tenant, shall be deemed to be occupying the Premises
as a Tenant from month-to-month, at a monthly rental equal to three (3) times
the annual rent payable for the last month of the term or any renewal thereof.

                                     - 18 -

<PAGE>


         Section 23.2 - Abandoned Property. Any property left at the Premises by
the Tenant at the expiration of the Term or, when Tenant abandons the Premises,
shall be deemed abandoned. Landlord may sell or dispose of said property in any
manner it deems appropriate. Any costs of disposal incurred by Landlord shall be
paid by Tenant. This obligation shall survive termination of the Lease.

                                   ARTICLE 24

                                  MISCELLANEOUS

         Section 24.1 - Governing Law. This Lease shall be governed by and
construed in accordance with the laws of the State of Nevada.

         Section 24.2 - No Broker. Landlord and Tenant each represents and
warrants to the other that it has not employed any realtor, broker or agent in
connection with this Lease and the renting of the Premises hereunder. Landlord
and Tenant each agrees to indemnify the other and hold it harmless from all
liabilities arising from any claim that it incurred a commission, brokerage or
finder's fee including, without limitation, reasonable counsel fees in
connection therewith.

         Section 24-3 - No Examination of Deed. In any summary proceeding
commenced by Landlord against Tenant, Tenant waives any rights it may have to
examine the deed for the Premises.

         Section 24.4 - No Jury Trial. Anything herein contained to the contrary
notwithstanding, the Tenant agrees and does hereby waive trial by jury in any
action, proceeding or counterclaim brought by either of the parties hereto
against the other on any matter whatsoever arising out of or in any way
connected with this Lease, the relationship of Landlord and Tenant and/or
Tenant's use or occupancy of the Premises.

         Section 24.5 - Counterclaim, Etc. Anything herein contained to the
contrary notwithstanding, in any action or summary proceeding brought for the
collection of any of the rent or additional rent provided for herein or for the
nonpayment thereof to the Landlord, or for any proceeding or action wherein
Tenant has violated the terms of this Lease, the Tenant hereby waives and agrees
not to introduce any noncompulsory counterclaims which the Tenant now has or
hereafter may have. The Tenant, however, shall have the right to litigate any
such claim in a separate independent action, and such independent action shall
at no time be joined or consolidated. Moreover, Tenant shall not assert as an
affirmative defense, in any summary proceeding commenced by the Landlord, any
claim which is based on Landlord's alleged negligence. Subject to the terms of
this Lease, Tenant may assert any negligence claims against Landlord in a
plenary action brought against Landlord.

                                     - 19 -

<PAGE>


         Section 24.6. Tenant accepts the Premises "as is". Tenant has carefully
inspected the Premises and is fully familiar with the condition of the Premises.

         Section 24.7 - Legal Fees. Tenant shall pay as additional rent all
reasonable legal fees incurred by Landlord in any action or proceeding to
collect rent, additional rent or to enforce any provision of this Lease and for
which Landlord successfully prosecutes. Such fees shall be payable to Landlord
if it is defending any action commenced by Tenant or in the defense of any
counterclaims brought by Tenant.

         Section 24.8 - Sign. Tenant shall only be entitled to erect a sign at
the Premises upon receipt of written approval from the Landlord, which shall not
be unreasonably withheld. If the Landlord approves the erection of such a sign,
Tenant shall be required to obtain all governmental approvals prior to erecting
the sign. Tenant shall be obligated to maintain the sign and Tenant will be
obligated to remove the sign when it vacates the Premises.

         Section 24.9 - Interest. Interest shall accrue on all rent and
additional rent which has accrued but which is unpaid at the rate of twenty-four
(24%) percent per annum or the highest rate allowed by law whichever rate shall
be less.

         Section 24.10. Any breach of the terms of this Lease by Tenant shall be
deemed substantial.


         IN WITNESS WHEREOF, the parties have duly executed this Lease as of the
date first above written.

                                   Landlord:  DEERSKIN TRADING POST, INC.



                                              By:  /s/ [ILLEGIBLE]
                                                  ------------------------------
                                                                        (title)



                                     Tenant:  AMERICA'S SHOPPING MALL, INC.



                                              By:  /s/ [ILLEGIBLE]
                                                  ------------------------------
                                                                        (title)



                                     - 20 -




<PAGE>

                                                                    EXHIBIT 10.5


                                 LEASE AGREEMENT
                                 BY AND BETWEEN:

                               WHITNEY ASSOCIATES
                        a New Jersey General Partnership

                                   "LANDLORD"

                                      -and-

                         AMERICA'S SHOPPING MALL, INC.

                                    "TENANT"

<PAGE>

         LEASE, made the 22nd day of September 1999 between Whitney Associates a
New Jersey general partnership, whose address is 600 East Crescent Avenue, Upper
Saddle River, New Jersey 07458 (hereinafter called "Lessor") and America's
Shopping Mall, Inc. whose address is 382 Route 59, Suite 310, Monsey, New York
10952, (hereinafter called "Lessee").

                                   WITNESSETH:

         For and in consideration of the covenants herein contained, and upon
the terms and conditions herein set forth, Lessor and Lessee agree as follows:

         DESCRIPTION. Lessor hereby leases to Lessee, and Lessee hereby hires
from Lessor, the following space 2,708 Rentable square feet on the Lower Level
North West side (hereinafter called "Demised Premises" or "Premises") which
includes an allocable share of the common facilities, as shown on the plan or
plans, initialed by the parties hereto, marked Exhibit A attached hereto and
made part of this Lease in the Building commonly known as SHERBROOKE OFFICE
CENTER I located at 600 East Crescent Avenue, Upper Saddle River, New Jersey
07458 ("hereinafter called the Building") which is situated on that certain
parcel of land hereinafter called "Office Building Area") as described on
Exhibit A-1 attached hereto and made part of this lease, together with the right
to use in common with other lessees of the Building, their invitees, customers
and employees, those public areas of the common facilities as hereinafter
defined.

         2. TERM . The Premises are leased for a term of Sixty (60) months
commencing on February 1, 2000 and ending at 12:00 o'clock midnight, on March
31, 2005.

         3. BASIC RENT. The Lessee shall pay to the Lessor during the term basic
rent in an amount no less than $135,420.00 calculated in accordance with the
following formula:

                   2,708 square feet at $10.00 per ft.      $ 2,257.00 per month

                   Annual Rent                              $ 27,084.00

                   Total Rent for (60) Months               $ 135,420.00

         The basic rent is payable in such coin or currency of the United States
of America at the time of payment as shall be legal tender for the payment of
public and private debts.

                                       1
<PAGE>

         The basic rent shall accrue at the yearly rate of $135,420.00 each year
of the term and shall be payable in advance, on the first day of each calendar
month during the term in installments of $2,257.00 the first installment being
due upon execution of this Lease.

         In addition, Lessee shall pay $2.00 Per Sq. Ft. x 2,708 sq. ft. for
office electric service on a monthly basis in the amount of $451.00 which
service is otherwise described in this lease. In the event Lessor elects to
measure electrical service as set forth in paragraph 22, any amounts payable by
Lessee pursuant to paragraph 22 shall be reduced by amounts paid pursuant to
this paragraph.

         4. USE AND OCCUPANCY. Lessee shall use and occupy the Premises as
general offices and for no other purpose.

         5. CARE AND REPAIR OF PREMISES. Lessee shall commit no act of waste and
shall take good care of the Premises and the fixtures and appurtenances therein,
and shall, in the use and occupancy of the premises, comply with all applicable
laws, orders and regulations of the federal, state and municipal governments or
any of their departments; Lessor shall make all necessary repairs to the
Premises, including without limitation, all plumbing, electrical, HVAC and other
systems servicing the Premises, common facilities and to the assigned parking
areas, if any. In the event that the repair has been made necessary by misuse or
neglect by Lessee or Lessee's agents, servants, visitors or licensees, Lessor
shall nevertheless make the repair. Except to the extent covered by the waiver
of subrogation expressed in Paragraph 10 of this Lease, Leasee shall pay to
Lessor, as additional rent, immediately upon demand, the costs therefor. All
improvements made by Lessee to the Premises, which are so attached to the
Premises that they cannot be removed without material injury to the Premises,
shall become the property of Lessor, upon installation. Not later than the last
day of the term, Lessee shall, at Lessee's expense, remove all Lessee's personal
property and those improvements made by Lessee which have not become the
property of Lessor, including trade fixtures, cabinet work, moveable paneling,
partitions and the like; repair all injury done by or in connection with the
installation or removal of said property and improvements and surrender the
Premises in as good condition as they were at the beginning of the term,
reasonable wear and damage by fire, the elements, casualty or other cause not
due to the misuse or neglect by Lessee, Lessee's agents, servants, visitors or
licensees excepted. All other property of Lessee remaining on the Premises ten
(10) days after the last day of the term of this Lease shall be conclusively
deemed abandoned and may be removed by Lessor, and Lessee shall reimburse Lessor
for the cost of such removal. Lessor may have any such property stored at
Lessee's risk and expense.

         6. ALTERATIONS, ADDITIONS OR IMPROVEMENTS. Lessee shall not, without
first obtaining the written consent of Lessor, make any alterations, additions
or improvements in, to or about the Premises. The Lessor shall not unreasonably
withhold its consent for same.

         7. ACTIVITIES INCREASING FIRE INSURANCE RATES. Lessee shall not due or
suffer anything to be done on the premises which will increase the rate of fire
insurance on the Building.

         8. ASSIGNMENT AND SUBLEASE. Lessee may assign or sublease the

                                       2
<PAGE>


within Lease to any party subject to the following.

          (A) In the event that the Lessee desires to sublease all or a part of
          the Premises, or to assign the Premises to any other party, the terms
          and provisions of such sublease or assignment shall be communicated to
          the Lessor in writing and within thirty (30 ) days of the Lessee's
          notice of its intention to sublease or assign as aforesaid, the Lessor
          shall have the option, exercisable in writing to the Lessee to
          recapture the within Lease, if an assignment shall have been proposed,
          or, to recapture that portion to be sublet if a sublease shall have
          been proposed, and in such event, the within Lessee shall, if an
          assignment, be fully released from any and all of its obligations
          hereunder, or, if a sublease, released with respect to said space
          proposed to be sublet.

          (B) In the event that the Lessor elects not to recapture the Lease as
          hereinabove provided or the space proposed to be sublet, the Lessee
          may nevertheless assign this Lease or sublet the whole or any portion
          of the Premises, subject to the Lessor's prior written consent, which
          consent shall not be unreasonably withheld, on the basis of the
          following terms and conditions:

                  (1) The Lessee shall provide to the Lessor the name and
          address of the assignee or sublessee.

                  (2) The assignee or sublessee shall assume, by written
          instrument, all of the obligations of this Lease, and a copy of such
          assumption agreement shall be furnished to the Lessor within ten (10)
          days of its execution.

                  (3) The Lessee and each assignee shall be and remain liable
          for the observance of all the covenants and provisions of this Lease,
          including, but not limited to, the payment of rent reserved herein,
          through the entire term of this Lease, as the same may be renewed,
          extended or otherwise modified. Notwithstanding anything contained
          herein to the contrary, no such modification, extension or renewal
          will occur without Lessee's consent which will expand Lessee's
          obligations hereunder, and if any of the aforesaid occur without
          Lessee's consent, Lessee's liability hereunder shall be limited to
          that existing prior to said modification, extension or renewal.

                  (4) The Lessee and any assignee shall promptly pay to Lessor
          one-half (1/2) of any consideration received for any assignment or
          one-half (1/2) of the rent, both exclusive of any reasonable expenses
          or brokerage

                                       3
<PAGE>

          incurred in connection with the sublease or assignment, as and when
          received, in excess of the rent required to be paid by Lessee for the
          area sublet, computed on the basis of an average square foot rent for
          the gross square footage Lessee has leased.

                  (5) In any event, the acceptance by the Lessor of any rent
          from the assignee or from any of the subtenants or the failure of the
          Lessor to insist upon a strict performance of any of the terms,
          conditions and covenants herein shall not release the Lessee herein,
          nor any assignee assuming this Lease, from any and all of the
          obligations herein during and for the entire term of this Lease.

                  (6) Lessor shall require a One Hundred and 00/100 ($100.00)
          Dollar payment to cover its handling charges for consent to any sublet
          or assignment prior to its consideration of the same. Lessor shall
          respond to each request within ten (10) days from receipt of the same,
          provided the request is accompanied by full and complete financial and
          biographical information. Lessee acknowledges that its sole remedy
          with respect to any assertion that Lessor's failure to consent to any
          sublet or assignment is unreasonable shall be the remedy of specific
          performance and Lessee shall have no other claim or cause of action
          against Lessor as a result of Lessor's actions in refusing to consent
          to a proposed subtenant or assignee (i) whose business is not
          compatible to the type of occupancy of the Building; (ii) violates any
          exclusive granted to any other tenant in the Building; (iii) if such
          business will create increased use of the common facilities of the
          Building and Office Building Area; (iv) if such business is: an
          employment agency or executive search agency, a state, federal or
          local government agency or bureau; with doctors and other
          professionals under the jurisdiction of the New Jersey Board of
          Medical Examiners, dentists, psychologists, or marriage counselors.

          (C) Any sublet or assignment to an affiliated company shall not be
          subject to the provisions of subsections (A) or (B) (4) hereof and
          shall not require Lessor's prior written consent all other provisions
          of this Paragraph shall apply.

          9. COMPLIANCE WITH RULES AND REGULATIONS. Lessee shall observe and
comply with the rules and regulations hereinafter set forth in Exhibit B
attached hereto and made a part hereof and with such further reasonable rules
and regulations as Lessor may prescribe, on written notice to the Lessee, for
the safety, care and cleanliness of the Building and the comfort, quiet and
convenience of other occupants of the Building. Lessee shall not place a load
upon any floor of the Demised Premises exceeding the floor load per square foot
area which it was designed to carry and which is allowed by law. Lessor reserves
the right to prescribe the weight and position of all safes, business machines
and mechanical equipment. Such installations

                                       4
<PAGE>

shall be placed and maintained by Lessee, at Lessee's expense, in settings
sufficient, in Lessor's judgment, to absorb and prevent vibration, noise and
annoyance.

          10. DAMAGES TO BUILDING/WAIVER OF SUBROGATION. If the Building is
damaged by fire or any other cause to such extent that the cost of restoration,
as reasonably estimated by Lessor, will equal or exceed twenty-five (25%)
percent of the replacement value of the Building (exclusive of foundations) just
prior to the occurrence of the damage, then Lessor may, no later than the
sixtieth (60th) day following the damage, give Lessee a notice of election to
terminate this lease, or if the cost of restoration will equal or exceed fifty
(50%) percentage of such replacement value or if the damage to the Premises
reasonably will take more than 120 days to restore and if the Premises shall not
be reasonably usable for the purpose in which they are leased hereunder, then
Lessee may, no later than the sixtieth (60th) day following the damage, give
Lessor a notice of election to terminate this Lease. In either said event of
election, this Lease shall be deemed to terminate on the thirtieth (30th) day
after the giving of said notice, and Lessee shall surrender possession of the
Premises within a reasonable time thereafter, and the basic rent, and any
additional rent, shall be apportioned as of the date of said surrender and any
basic or additional rent paid for any period beyond said date shall be repaid to
Lessee. If the cost of restoration as estimated by Lessor shall amount to less
than twenty-five (25%) percent of said replacement value of the Building, or if,
despite the cost, Lessor does not elect to terminate this Lease, Lessor shall
restore the Building and the Premises with reasonable promptness, subject to
force majeure, and Lessee shall have no right to terminate this Lease.

          In any case in which use of the Premises is affected by any damage to
the Building, there shall be either an abatement or an equitable reduction in
basic rent depending on the period for which and the extent to which the
Premises are not reasonably usable for the purpose for which they are leased
hereunder. The words "restoration" and "restore" as used in this Paragraph 10
shall include repairs. If the damage results from the fault of the Lessee, or
Lessee's agents, servants, visitors or licensees, Lessee shall not be entitled
to any abatement or reduction in basic rent, except to the extent of any rent
insurance maintained and received by Lessor.

          Notwithstanding the provisions of this Paragraph 10 of the Lease, in
any event of loss or damage to the Building, the Premises and/or any contents,
each party shall look only to any insurance in its favor before making any claim
against the other party, or in the case of Lessee, against any other tenant of
the Building and to the extent possible without additional cost, each party
shall obtain, for each policy of insurance, provisions permitting waiver of any
claim against the other party (and against any other tenant(s) in the Building)
for loss or damage within the scope of such insurance, and each party, to such
extent permitted, for itself and its insurers waives all such insured claims
against the other party and other Building tenants.

          11. EMINENT DOMAIN. If Lessee's use of the Premises is materially

                                       5
<PAGE>

affected due to the taking by eminent domain of (a) the Premises or any part
thereof or any estate therein; or (b) any other part of the Building; then, in
either event, this Lease shall terminate on the date when title vests pursuant
to such taking. The rent, and any additional rent, shall be apportioned as of
said termination date and any basic or additional rent paid for any period
beyond said date shall be repaid to Lessee. Lessee shall not be entitled to any
part of the award for such taking or any payment, in lieu thereof, but Lessee
may file a separate claim for any taking of fixtures and improvements owned by
Lessee which have not become the Lessor's property, and for moving expenses,
provided the same shall in no way affect or diminish Lessor's award. In the
event of a partial taking which does not effect a termination of this lease but
does deprive Lessee of the use of a portion of the Demised Premises, there shall
either be an abatement or an equitable reduction of the basic rent, and an
equitable adjustment reducing the Base Costs as hereinafter defined depending on
the period for which and the extent to which the Premises so taken are not
reasonably usable for the purpose for which they are leased hereunder.

          12. INSOLVENCY OF LESSEE. Either (a) the appointment of a receiver to
take possession of all or substantially all of the assets of Lessee, or (b) a
general assignment by Lessee for the benefit of creditors, or (c) any action
taken or suffered by Lessee under any insolvency or bankruptcy act, shall
constitute a default of this Lease by Lessee, and Lessor may terminate this
Lease forthwith and upon notice of such termination Lessee's right to
Possession of the Demised Premises shall cease, and Lessee shall then quit and
surrender the Premises to Lessor but Lessee shall remain liable as hereinafter
provided in Paragraph 14 hereof. Notwithstanding anything contained herein to
the contrary so long as Lessee is not in default in the payment of basic rent
and additional rent and is otherwise in compliance with the other covenants and
conditions herein, the insolvency of Lessee shall not constitute a default of
this Lease.

          13. LESSOR'S REMEDIES ON DEEAULT. If Lessee defaults in the payment of
basic rent, or any additional rent, or defaults in the performance of any of the
other covenants and condition hereof or permits the premises to become deserted,
abandoned or vacated, Lessor may give Lessee notice of such default, and if
Lessee does not cure any basic rent or additional rent default within five (5)
business days or other default within fifteen (15) business days after giving of
such notice (or if such other default is of such nature that it cannot be
completely cured within such period, if Lessee does not commence such curing
within such fifteen (15) business days and thereafter proceed with reasonable
diligence and in good faith to cure such default), then Lessor may terminate
this lease on not less than ten (10) business days' notice to Lessee, and on the
date specified in said notice, Lessee's right to possession of the Demised
Premises shall cease, and Lessee shall quit and surrender the Premises to
Lessor, but Lessee shall remain liable as hereinafter provided. If this Lease
shall have been so terminated by Lessor pursuant to Paragraphs 12 or 13 hereof,
Lessor may at any time thereafter resume possession of the Premises by any
lawful means and remove Lessee or other occupants and their effects.

          14. DEFICIENCY. In any case where Lessor has recovered possession of
the Premises by reason of Lessee's default, Lessor may, at Lessor's option,
occupy

                                       6
<PAGE>

the Premises or cause the premises to be redecorated, altered, divided,
consolidated with other adjoining premises, or otherwise changed or prepared for
reletting, or use its best efforts to relet the Premises or any part thereof as
agent of Lessee or otherwise, for a term or terms to expire prior to, at the
same time as, or subsequent to, the original expiration date of this Lease, at
Lessor's option, and receive the rent therefor. Rent so received shall be
applied first to the payment of such expenses as Lessor may have incurred in
connection with the recovery of possession, redecorating, altering, dividing,
consolidating with other adjoining premises, or otherwise changing or preparing
for reletting, and the reletting, excluding any capital improvements, but
including brokerage and reasonable attorney's fees, and then to the payment of
damages in amounts equal to the rent hereunder and to the costs and expenses of
performance of the other covenants of Lessee as herein provided. Lessee agrees,
in any such case, whether or not Lessor has relet, to pay to Lessor damages
equal to the basic and additional rent and other sums herein agreed to be paid
by Lessee, less the net proceeds of the reletting, if any, as ascertained from
time to time, and the same shall be payable by Lessee on the several rent days
above specified. Lessee shall not be entitled to any surplus accruing as a
result of any such reletting. In reletting the Premises as aforesaid, Lessor may
grant reasonable rent concessions. No such reletting shall constitute a
surrender and acceptance or be deemed evidence thereof. If Lessor elects,
pursuant hereto, actually to occupy and use the Premises, or any part thereof
during any part of the balance of the term as originally fixed or since
extended, there shall be allowed against Lessee's obligation for rent or
damages as herein defined, during the period of Lessor's occupancy, the
reasonable value of such occupancy, not to exceed in any event the basic and
additional rent herein reserved and such occupancy shall not be construed as a
release of Lessee's liability hereunder.

          Alternatively, in any case where Lessor has recovered possession of
the Premises by reason of Lessee's default, Lessor may at Lessor's option, end
at any time thereafter, and without notice of other action by Lessor, and
without prejudice to any other rights or remedies it might have hereunder or at
law or equity, become entitled to recover from Lessee, as damages for such
breach, in addition to such other sums herein agreed to be paid by Lessee, to
the date of re-entry, expiration and/or dispossess, an amount equal to the
difference between the rent and additional rent reserved in this Lease from the
date of such default to the date of expiration of the original term demised and
the then fair and reasonable rental value of the Premises for the same period.
Said damages shall become due and payable to Lessor immediately upon such breach
of this Lease and without regard to whether this Lease be terminated or not, and
if this Lease be terminated, without regard to the manner in which it is
terminated. In the computation of such damages, the difference between any
installments of rent (basic and additional) thereafter becoming due and the fair
and reasonable rental value of the premises for the period for which such
installment was payable shall be discounted to the date of such default at the
rate of not more than four (4%) per cent per annum.

          Lessee hereby waives all right of redemption to which Lessee or any
person under Lessee might be entitled by any law now or hereafter in force.
Lessor's remedies hereunder are in addition to any remedy allowed by law.

          15. SUBORDINATION OF LEASE. This Lease shall, at Lessee's option,

                                       7
<PAGE>

or at the option of any holder of any underlying lease or holder of any first
mortgage of deed of trust, be subject and subordinate to any such underlying
leases and to any such first mortgage and/or trust deed which may now or
hereafter affect the real property of which the Premises form a part, and also
to all renewals, modifications, consolidations and replacements of said
underlying leases and said first mortgage and trust deed. Although no instrument
or act on the part of Lessee shall be necessary to effectuate such
subordination, Lessee will, nevertheless, execute and deliver such further
instruments confirming such subordination of this lease as may be desired by the
holders of said first mortgage and trust deeds or by any of the Lessors under
such underlying leases. Lessee hereby appoints Lessor attorney-in-fact,
irrevocably, to execute and deliver any such instrument for Lessee. If any
underlying lease to which this Lease is subject terminates, Lessee shall, on
timely request, attorn to the owner of the reversion.

          16. SECURITY DEPOSIT. Lessee has on deposit with Lessor on the signing
of this lease the sum of $4,514.00 (Four Thousand Five Hundred Fourteen Dollars)
as security for the performance of Lessee's obligation under this lease.
Lessor, in the event that the Demised Premises are sold, shall transfer and
deliver the security, as such, to the purchaser of the Demised Premises and
shall notify Lessee thereof, and thereupon Lessor shall be discharged from any
further liability in reference thereto. Said security deposit shall be returned
to Lessee upon termination of Lease subject however to claims of Lessor as
provided herein. No interest will be paid on said security deposit by Lessor.

          17. RIGHT TO CURE LESSEE'S BREACH. If Lessee breaches any covenant or
condition of this lease, Lessor may, on "reasonable" written notice to Lessee
(except that no notice need be given in case of emergency), cure such breach at
the expense of Lessee and the reasonable amount of all expenses incurred by
Lessor in so doing shall be deemed additional rent payable on demand.

          18. MECHANIC'S LIENS. Lessee shall, within fifteen (15) days after
notice from Lessor, discharge or satisfy by bonding or otherwise any mechanic's
liens for materials or labor claimed to have been furnished to the Premises on
Lessee's behalf.

          19. RIGHT TO INSPECT AND REPAIR. Lessor may enter the Premises but
shall not be obligated to do so (except as required by any specific provision of
this lease) at any reasonable time on reasonable notice to Lessee (except that
no notice need be given in case of emergency) for the purpose of inspection or
the making of such repairs, replacements or additions, in, to, on and about the
Premises of the Building, as Lessor deems necessary or desirable. Lessee shall
have no claims or cause of action against Lessor by reason thereof. In no event
shall Lessee have any claim against Lessor for interruption to Lessee's
business, however occurring, including but not limited to those arising from the
negligence of Lessor, its agents, servants or invitee.

          20. SERVICES TO BE PROVIDED BY LESSOR/LESSOR'S EXCULPATION. Subject to
intervening laws, ordinances, regulations and executive orders while Lessee is
not in default under any of the provisions of this Lease, Lessor agrees to
furnish, except on holidays as set forth on Exhibit E

                                       8
<PAGE>

attached hereto and made a part hereof:

                  (A) The cleaning services, as set forth on Exhibit D attached
         hereto and made a part hereof, and subject to the conditions therein
         stated. Except as set forth on Exhibit D, Lessee shall pay the cost of
         all other cleaning services required by Lessee.

                  (B) Heating, ventilation and air conditioning (herein "HVAC")
         as appropriate for the season and as set forth on Exhibit C attached
         hereto and made a part hereof, together with common facilities lighting
         and electric energy all during "Building Hours," as hereinafter
         defined.

                  (C) Cold and hot water for drinking and lavatory purposes.

                  (D) Elevator service during Building Hours.

                  (E) Restroom supplies and exterior window cleaning when
         reasonably required.

                  (F) Notwithstanding the requirements of Exhibit C or D (as to
         HVAC or any other provision of this lease, Lessor shall not be liable
         for failure to furnish any of the aforesaid services when such failure
         is due to force majeure, as hereinafter defined. In the absence of
         Lessor's gross negligence, Lessor shall not be liable for any defects,
         errors or omissions in the construction or design of the Demised
         Premises and/or the Building, including the structural and
         non-structural portions thereof, for loss of or injury to Lessee or to
         property, however occurring, through or in connection with or
         incidental to the furnishing of, or failure to furnish, any of the
         aforesaid services or for any interruption to Lessee's business however
         occurring.

21. INTERRUPTION OF SERVICES OR USE. Interruption or curtailment of any service
maintained in the Building or at the Office Building Area, if caused by force
majeure, as hereinafter defined, shall not entitle Lessee to any claim against
Lessor or to any abatement in rent, and shall not constitute a constructive or
partial eviction, unless Lessor fails to take measures as may be reasonable
under the circumstances to restore the service without undue delay. If the
Premises rendered untenantable in whole or in part, for a period of five (5)
consecutive business days, by the making of repairs, replacements or additions,
either then those made with Lessee's consent or caused by misuse or neglect by
Lessee, or Lessee's agent servants, visitors or licensees, there shall be a
proportionate abatement of rent, relating back to the first day of such
interruption and continuing for the period of

                                       9
<PAGE>

such untenantability. In no event shall Lessee be entitled to claim a
constructive eviction from the Premises unless Lessee shall first have notified
Lessor in writing of the condition or conditions giving rise thereto, and, if
the complaints be justified, unless Lessor shall have failed, within a
reasonable time after receipt of such notice, to remedy, or commence and proceed
with due diligence to remedy, such condition or conditions, all subject to force
majeure as hereinafter defined.

          22. BUILDING STANDARD OFFICE ELECTRICAL SERVICE. (A) for so long as
Lessee is not in default with respect to this Lease, Lessor agrees to
redistribute Building Standard Office Electrical Service (as hereinafter
defined), to the Premises, consistent with the requirements as set forth on
Exhibit C, attached hereto and made a part hereof (not exceeding the present
electrical capacity at the Premises) upon the following terms and conditions:

                  (1) Lessee agrees that an independent electrical engineering
         consultant selected by Lessor and paid by Lessor, shall make a survey
         of the electric power "demand" of the electric lighting fixtures and
         the electric equipment of Lessee used in the Premises to determine the
         average monthly electric consumption thereof. After Lessor's consultant
         has submitted its report, Lessee shall pay to Lessor, within ten (10)
         days after demand therefor by Lessor, the amount determined by said
         consultant as owing from the Lease Term's commencement, and the then
         expired months, to include the then current month and thereafter, on
         the first day of every month, in advance, the amount set forth as the
         monthly consumption in said report. Said amounts shall be treated as
         Additional Rent due hereunder. Proportionate sums shall be payable for
         periods of less than a full month if the term commences or ends on any
         other than the first or last day of the month.

                  Not withstanding the above, should Lessee dispute the
         determination made by Lessor's independent electrical engineering
         consultant then the Lessee shall be free to, at the Lessee's sole cost
         and expense, employ the services of a qualified independent electrical
         engineering consultant who shall conduct a survey of Lessee's electric
         lighting fixtures and electric equipment to determine the average
         monthly electric consumption utilized by Lessee. If the Lessor's
         consultant and the Lessee's consultant cannot agree on the Lessee's
         average monthly electric consumption then, in such case the consultants
         will agree on an independent third electrical engineering consultant
         acceptable to both whose decision shall be final and binding upon the
         parties. The parties shall share equally in the cost of any such third
         consultant. Pending resolution of the issue Lessee shall pay to Lessor
         the charge established by Lessor's consultant, subject to adjustment
         upon final determination of this issue.

                                       10
<PAGE>

                  (11) In the event that there shall be an increase or decrease
         in the rate schedule (including surcharges or demand adjustments), of
         the public utility for the supply of Building Standard Office
         Electrical Service, or the imposition of any tax with respect to such
         service or increase in any such tax following the Lease term's
         commencement, the Additional Rent payable hereunder shall be adjusted
         equitably to reflect the increase or decrease in rate or imposition or
         increase in the aforesaid tax. All computations shall be made on the
         basis of Lessee's surveyed usage as if a meter measuring such usage to
         the Premises exclusively was in place.

                  (111) Any additional electrical energy used by the Building
         or Office Building Area in excess of the aggregate of all Building
         Standard Office Electrical Service shall be conclusively deemed for
         common area electric or lighting and shall be treated pursuant to
         Paragraph 23B hereof.

                  (IV) Lessee covenants that it shall notify Lessor immediately
         upon the introduction of any office equipment or lighting different
         from that on the Premises as of Lessor's electrical survey or in
         addition to the aforesaid equipment or lighting on the Premises as of
         said survey. The introduction of any new or different equipment or
         lighting may be cause for additional expense. Lessor reserves the right
         to inspect the Premises to insure compliance with this provision.

                  (V) Lessor shall not be liable in any way to Lessee for any
         loss, damage or expense which Lessee may sustain or incur as a result
         of any failure, defect, or change in the quantity or character of
         electrical energy available for redistribution to the Premises pursuant
         to this Paragraph nor for any interruption in the supply and Lessee
         agrees that such supply may be interrupted for inspection, repairs and
         replacement in emergencies. In any event, the full measure of Lessor's
         liability for any interruption in the supply due to Lessors acts or
         omissions shall be an abatement of rent and additional rent. In no
         event shall Lessor be liable for any business interruption suffered by
         Lessee.

                  (VI) Lessor shall furnish and install all replacement lighting
         tubes, lamps, ballasts and bulbs required in the Premises.

                  (VII) Lessee shall make no alteration to the existing
         electrical risers, wiring and other conductors or outlets, as

                                       11
<PAGE>

         shown on Exhibit C, without  Lessor's  consent.  Should Lessor consent,
         all such alterations  shall be provided by Lessor and the cost therefor
         paid for by Lessee upon demand as Additional Rent and the provisions of
         Paragraph 22(a) (IV) shall become applicable,  unless Lessor's price is
         unreasonable.

(B) Lessor reserves the right to, at any time, install a meter to measure
Building Standard Office Electrical Service in which event from and after the
installation of said meter (hereinafter "Standard Electric Meter") the following
shall apply with respect to Lessee's charges for Building Standard Office
Electrical Service.

                  (I) Lessee shall pay its proportionate share, as hereinafter
         defined, of the gross electrical energy consumed in providing Building
         Standard Office Electrical Service to the entire Building as measured
         by Standard Electric Meter measuring said service.

                  (II) The reasonable cost, as estimated by Lessor's electrical
         consultant, of any electrical service required to the Premises in
         excess of Building Standard Office Electrical Service shall, for Lessee
         and for any other Building tenant requiring said excess service, be
         paid for in full by the party requesting said excess service and the
         cost of gross electrical energy consumed as measured by the Standard
         Electric Meter shall be appropriately adjusted so that Lessee and all
         other Building tenants pay their proportionate share applied against
         the gross electrical energy consumed as measured by the Standard
         Electric Meter net of any such excess or separately metered Building
         Standard Office Electrical Service if Lessor installs a separate meter
         for any tenant.

                  (III) Lessor shall not be liable in any way to Lessee for any
         loss, damage or expense which Lessee may sustain or incur as a result
         of any failure, defect or change in the quantity or character of
         electrical energy available for redistribution to the Premises pursuant
         to this Paragraph nor for any interruption in the supply and Lessee
         agrees that such supply may be interrupted for inspection, repairs,
         replacement and in emergencies.

         (C) In the event the public utility company that furnishes electric
energy to the Lessor for redistribution to Lessee, declines to continue
furnishing electric energy for that purpose, Lessor reserves the right to
discontinue distributing Building Standard Office Electric Service to Lessee at
any time upon reasonable notice to Lessee. If Lessor exercises such right of
termination, this Lease shall continue in full force and effect and shall be
unaffected thereby, except only that from and after the effective date of such
termination, Lessee shall not be obligated to pay Lessor for said Building
Standard Office Electrical Service. If Lessor so discontinues distribution the
aforesaid electrical service, Lessee shall

                                       12
<PAGE>

arrange to obtain electric energy directly from the public utility furnishing
electric energy to the Building. Lessee may obtain such electric energy by means
of the then-existing Building system feeders, risers and wiring to the extent
the same are available, suitable and safe for such purposes. All meters and
additional panel boards, feeders, risers wiring and other conductors and
equipment which may be required to obtain electric energy from the public
utility company shall be installed and maintained by Lessee at its sole expense.
If lessee is unable to obtain such electric service after diligent efforts,
Lessee may cancel this Lease.

         (D) For purposes of this Paragraph 22, "Building Standard Office
Electrical Service" shall mean the electrical energy required to provide the
lighting and operate general office equipment such as typewriters, calculators
and copiers consistent with the requirements as shown on Exhibit C, provided
such lighting and equipment does not require greater than a 15-amp line (except
as otherwise shown on Exhibit C but in no event to include electrical energy for
the operation of any computer installation or data processing equipment, which
energy shall be provided during "Building Hours" as hereinafter defined.

         23. ADDITIONAL RENT. It is expressly agreed that Lessee will pay in
addition to the basic rent, provided in Paragraph 3 above, an additional rental
to cover Lessee's proportionate share, as hereinafter defined, of the increased
cost to Lessor, for each of the categories enumerated herein, over the "Base
Period Costs" for twelve month period commencing the first of the month
subsequent to the date of occupancy (as hereinafter defined) for said
categories.

                  (A) 0PERATING COST ESCALATION. If the Operating Costs incurred
         for the Building in which the Demised Premises are located and Office
         Building Area for any calendar year or proportionate part thereof
         during the Lease term shall be greater than Base Operating Costs
         (adjusted proportionately for periods less than a Lease Year), then
         Lessee shall pay to Lessor, as additional rent, the proportionate
         share, as hereinafter defined, of all such excess Operating Costs,
         provided however, that the annual escalation of Operating Costs shall
         not exceed five percent (5%) with respect to the following expenses:

                    1.   Management fees
                    2.   Payroll (reasonable wages and/or salary) of Building
                         Superintendent
                    3.   Social security taxes, and other taxes which may be
                         levied against Lessor upon such wages and salaries.

         Other operating costs, which are not subject to the foregoing cap, may
         include:

                    4.   Real estate taxes
                    5.   Electric, gas and water
                    6.   Cleaning and maintenance
                    7.   Repairs and maintenance
                    8.   Fire and other insurance
                    9.   Trash removal, Lawn care and snow removal
                    10.  Elevator maintenance

                                       13
<PAGE>

                    11.  Decorations and security
                    12.  Reasonable general office expenses (i.e. telephones
                         stationery, office supplies (collectively "Operating
                         Costs").
Operating costs shall not include any work performed exclusively for a Building
tenant; depreciation of Building or equipment, interest, income or excess
profit taxes; costs of maintaining the Lessor's corporate existence; franchise
taxes, any expenditures required to be capitalized for federal income tax
purposes, unless said expenditures are for the Office Building Area, in which
event the costs thereof shall be included.

                  (B) FUEL, UTILITIES AND ELECTRIC COST ESCALATION. (hereinafter
         "Utility and Energy Costs") If the Utility and Energy Costs, including
         any fuel surcharges or adjustments with respect thereto, incurred for
         water, sewer, other utilities and heating, ventilating and air
         conditioning for the Building to include all leased and leasable areas
         and common area electric, lighting, water, sewer and other utilities
         for the Building and Office Building Area, for any Lease Year or
         proportionate part thereof, during the Lease term, shall be greater
         than the Base Utility and Energy Costs (adjusted proportionately for
         periods less than a Lease Year), then Lessee shall pay to Lessor as
         additional rent, its proportionate share, as hereinafter defined, of
         all such excess Utility and Energy Costs. As used in this paragraph
         23(B), the Base Utility and Energy Costs shall be the usage incurred
         (including surcharges and/or adjustments) during the Base Year
         multiplied by the rates in effect (including surcharges and/or
         adjustments) during the first twelve (12) months of Lessee's occupancy
         multiplied by the rates in effect (including surcharges and/or
         adjustments during.)

                  (C) TAX ESCALATION. If the Real Estate taxes for the Building
         and Office Building Area at which the Demised Premises are located for
         any Lease Year or proportionate part thereof, during the Lease Term,
         shall be greater than the Base Real Estate Taxes (adjusted
         proportionately for periods less than a Lease Year), then Lessee shall
         pay to Lessor an additional rent, its proportionate share, as
         hereinafter defined, of all such excess Real Estate Taxes.

                  As used in this Paragraph 23(C), the words and terms which
         follow mean and include the following:

                  (1) "Base Real Estate Taxes" shall mean those real estate
         taxes determined by multiplying the lowest tax rate in effect any time
         between Calendar Year and the year in which the Building is assessed as
         a fully completed building (to include the aforesaid years), times the
         assessment for the Office Building Area and Building

                                       14
<PAGE>

         as Real Estate Taxes payable during calendar year 2000.

                  (11) "Real Estate Taxes" shall mean the property taxes and
         assessments imposed upon the Building and Office Building Area, as
         such, payable to the Lessor. If due to a future change in the method
         of taxation, any franchise, income or profit tax shall be levied
         against Lessor in substitution for, or in lieu of, or in addition to,
         any tax which would otherwise constitute a Real Estate Tax, such
         franchise, income or profit tax shall be deemed to be a Real Estate Tax
         for the purposes hereof conversely, any additional real estate tax
         hereafter imposed in substitution for, or in lieu of any franchise,
         income or profit tax (which is not in substitution for, or in lieu of,
         or in addition to, a Real Estate Tax as hereinbefore provided) shall
         not be deemed a Real Estate Tax for the purposes hereof.

                  (D) LEASE YEAR, As used in this Paragraph 23, Lease Year shall
         mean the twelve (12) month period commencing when possession is
         delivered, and each twelve (12) month period thereafter. Once the base
         costs are established, in the event any lease period is less than
         twelve (12) months, then the Base Period Costs for the categories
         listed above shall be adjusted to equal the proportion that said period
         bears to twelve (12) months and Lessee shall pay to Lessor an
         additional rent for such period, an amount equal to Lessee's
         proportionate share, as hereinafter defined, of the excess for said
         period over the adjusted base with respect to each of the aforesaid
         categories.

                  (E) PAYMENT. At any time, and from time to time, after the
         establishment of the Base Period Costs for each of the categories
         categories referred to above, Lessor shall advise the Lessee in writing
         of Lessee's proportionate share with respect to each of the categories
         as estimated for the next twelve (12) month period (and for each
         succeeding twelve (12) month period or proportionate part thereof if
         the period prior to the Lease's termination is less than twelve (12)
         months as then known to the Lessor, and thereafter, the Lessee shall
         pay an additional rent, its proportionate share as hereinafter defined,
         of these costs for then current period affected by such advice (as the
         same may be periodically revised by Lessor as additional costs are
         incurred) in equal monthly installments, such new rates being applied
         to any months for which the rental shall have already been paid which
         are affected by the Operating Cost Escalation and/or Utility and Energy
         Cost Escalation and/or Tax Escalation Costs above referred to, as well
         as the unexpired months of the current period, the adjustment for the
         then expired months to be made at the payment of the next succeeding
         monthly rental, all subject to final adjustment at the expiration of
         each Lease Year as defined in Subparagraph (D) hereof (or proportionate
         part hereof, if the last period prior to the Lease's termination is
         less than twelve

                                       15
<PAGE>

     (12) months). However, Lessor shall be reimbursed by Lessee monthly during
     the first year of the Lease Term for additional Utility and Energy Cost
     Escalations resulting from an increase in the monthly rate over the Base
     Utility Rate.

         Notwithstanding anything herein contained to be contrary, in the event
     the last period prior to the Lease's termination is less than twelve (12)
     months, the Base Period Costs during said period shall be proportionately
     reduced to correspond to the duration of said final period.

         (F). BOOKS AND RECORDS. For the protection of Lessee Lessor shall
     maintain books of account which shall be open to Lessee and its
     representatives at all reasonable times so that Lessee can determine that
     such Operating, Utility, Energy and Tax Costs have, in fact been paid or
     incurred. Any disagreement with respect to any one or more of said charges
     if not satisfactorily settled between Lessor and Lessee shall be referred
     by either party to an independent certified public accountant to be
     mutually agreed upon, and if such an accountant cannot be agreed upon, the
     American Arbitration Association may be asked by either party to select an
     arbitrator, whose decision on the dispute will be final and binding upon
     both parties, who shall jointly share any cost of such arbitration.

         24. LESSEE'S ESTOPPEL. Lessee shall, from time to time not less than
     (10) days' prior written request by Lessor, execute, acknowledge and
     deliver to Lessor a written statement certifying that the Lease is
     unmodified and in full force and effect, or that the lease is in full force
     and effect as modified and listing the instruments of modification; the
     dates to which the rents and charges have been paid; and, to the best of
     Lessee's knowledge, whether or not Lessor is in default hereunder, and if
     so, specifying the nature of the default. It is intended that any such
     statement delivered pursuant to this paragraph may be relied on by a
     prospective purchaser of Lessor's interest or mortgagee of Lessor's
     interest or assignee of any mortgage of Lessor's interest. Lessee shall
     require One Hundred and 00/100 Dollars ($100.00.)

         25. HOLDOVER TENANCY. If Lessee holds possession of the premises after
     the term of this Lease, Lessee shall become a tenant from month to month
     under the provisions herein provided, but at a monthly basic rental as
     provided for pursuant to N.J.S.A. 2:42-6 and without the requirement for
     demand or notice by Lessor to Lessee demanding delivery of possession of
     said Premises (but Additional Rent shall continue as provided in this
     Lease), which sum shall be payable in advance on the first day of each
     month, as such tenancy shall continue until terminated by Lessor, or until
     Lessee shall have given to Lessor, at least sixty (60) days prior to the
     intended date of termination, a written notice of intent to terminate such
     tenancy.

                                       16
<PAGE>

         26. RIGHT TO SHOW PREMISES. Lessor may show the Premises to prospective
     purchasers and mortgagees; and, during the twelve (12) months prior to
     termination of this Lease, to prospective tenants, during business hours on
     reasonable notice to Lessee.

         27. LESSOR'S WORK-LESSOR'S DRAWINGS. (A) Lessor agrees that at
     Lessors' expense prior to the commencement of the term of this lease, it
     will do substantially all of the work in the Demised premises in accordance
     with Exhibit C attached hereto and made a part hereof, subject only to
     normal punch list items.

                  (B) Lessee will timely supply such drawings and information to
     Lessor as set forth in Exhibit C. Any delay occasioned by Lessee's
     failure to timely supply such drawings and information shall not delay
     the commencement date of the term and Lessee's obligations hereunder and
     the same shall commence on the date the Premises would have been delivered
     to Lessee pursuant to Paragraph 2, but for Lessee's delay.

         28. WAIVER OF TRIAL BY JURY. To the extent such waiver is permitted by
     law, the parties waive trial by jury in any action or preceding brought in
     connection with this Lease or the Premises.

         29. LATE CHARGE. Anything in this lease to the contrary
     notwithstanding, at Lessor's option, Lessee shall pay a "Late Charge" of
     eight (8%) percent of any installment of rent or additional rent paid more
     than fifteen (15) days after the due date thereof, to cover the extra
     expenses involved in handling delinquent payments.

         30. LESSEE'S INSURANCE. Lessee covenants to provide on or before the
     Commencement Date a comprehensive policy of general liability insurance
     naming the Lessor as an additional insured, insuring Lessee against any
     liability commonly insured against and occasioned by accident resulting
     from any act or omission on or about the Premises and any appurtenances
     thereto. Such policy is to be written by an Insurance company qualified to
     do business in the State of New Jersey reasonably satisfactory to Lessor.
     The policy shall be with limits not less than One Million and 00/100
     ($1,000,000.00) Dollar's in respect to any one person, in respect to any
     one accident, and in respect of property damage. Said limits shall be
     subject to periodic review and Lessor reserves the right to increase said
     coverage limits, if in the reasonable opinion of Lessor, said coverage
     becomes inadequate and is less than that commonly maintained by tenants in
     similar buildings in the area by tenants making similar uses. At least
     fifteen (15) days prior to the expiration or termination date of any
     policy, the Lessee shall deliver a renewal or replacement policy with proof
     of payment of the premium therefor.

         31. NO OTHER REPRESENTATION. No representations or

                                       17
<PAGE>

     promises shall be binding on the parties hereto except those
     representations and promises contained herein or in some future writing
     signed by the party making such representation(s) or promises.

         32. QUIET ENJOYMENT. Lessor covenants that, and so long as, Lessee pays
     the rent, and any additional rent as herein provided, and performs the
     covenants hereto, Lessor shall do nothing to affect Lessee's right to
     peaceably and quietly have, hold and enjoy the Premises for the herein
     mentioned) subject to the provisions of this Lease.

         33. INDEMNIFICATION. Notwithstanding anything to the contrary
     contained in the Lease and subject to the third paragraph of Section 10 of
     the Lease, each party hereto shall remain liable for its own negligent or
     otherwise tortious acts, errors, or omissions. Lessee agrees to indemnify
     and hold Landlord harmless against and from any and all costs, expenses,
     claims, demands, obligations and liabilities, rising out of Lessee's
     negligence or willful misconduct in connection with the condition of, state
     of, construction, repair, or use of the building in which the Premises are
     located and any of its common areas, including all adjacent sidewalks,
     alleys and parking lots.

         34. PARAGRAPH HEADINGS. The paragraph headings in this lease and
     position of its provisions are intended for convenience only and shall not
     be taken into consideration in any construction or interpretation of this
     Lease for any of its provisions.

         35. APPLICABILITY TO HEIRS AND ASSIGNS. The provisions of this Lease
     shall apply to, bind and inure to the benefit of Lessor and Lessee, and
     their respective heirs, successors, legal representatives and assigns. It
     is understood that the term "Lessor" as used in this Lease means only the
     owner, a mortgagee in possession or a term Lessee of the Building, so that
     in the event of any sale of the Building or of any lease thereof, or if a
     mortgagee shall take possession of the Premises, the Lessor named herein
     shall be and hereby is entirely freed and relieved of all covenants and
     obligations of Lessor hereunder accruing thereafter, and it shall be deemed
     without further agreement that the purchaser, the term Lessee of the
     Building, or the mortgagee in possession has assumed and agreed to carry
     out any and all covenants and obligations of Lessor hereunder.

         36. PARKING SPACES. Lessee's occupancy of the Demised Premises shall
     include the use of four parking spaces for each 1,000 sq. ft. of Demises
     Office Space.

         Lessee shall, upon request, promptly furnish to Lessor the license
     numbers of the cars operated by Lessee and its subtenants, invitees,
     concessionaires, officers and employees. If any vehicle of the Lessee, or
     of any subtenant, licensee, concessionaire, or of their respective
     officers, agents or employees, is parked in any part of the

                                       18
<PAGE>

     Common Area other than the employee parking area (s) designated therefor by
     Lessor, Lessee shall pay to Lessor such penalty as may be fixed by Lessor
     from time to time. All amounts due under the provisions of this Paragraph
     shall be deemed to be additional rent.

         37. LESSOR'S LIABILITY FOR LOSS OF PROPERTY. In the absence of
     Lessor's gross negligence, Lessor shall not be liable for any loss of
     property from any cause whatsoever, including but not limited to theft or
     burglary from the Demised Premises, and any such loss arising from the acts
     of Lessor, its agents, servants or invitees, or from defects, errors or
     omissions in the construction or design of the Demised Premises and/or the
     Building including the structural and non-structural portions thereof, and
     Lessee covenants and agrees to make no claim for any such loss at any time.

         38. PARTIAL INVALIDITY. If any of the provisions of this lease, or the
     application thereof to any person or circumstances, shall to any extent, be
     invalid or unenforceable, the remainder of this lease, or the application
     of such provision or provisions to persons or circumstances other than
     those as to whom or which it is held invalid or unenforceable, shall not
     be effected thereby, and every provision of this lease shall be valid and
     enforceable to the fullest extent permitted by Law.

         39. BROKER. Lessee and Lessor represents and warrants that REMAX
     SERVICES has negotiated in bringing about this lease and Lessee agrees to
     indemnify and hold Lessor and its mortgagee(s) harmless from any and all
     claims of other brokers and expenses in connection therewith arising out of
     or in connection with the negotiation of or the entering into this Lease by
     Lessor and Lessee. In no event shall the Lessee have any obligation to
     any broker involved in this transaction, including Remax Services.

         40. PERSONAL LIABILITY, Notwithstanding anything to the contrary
     provided in this Lease, it is specifically understood and agreed, such
     agreement being a primary consideration for the execution of this lease by
     Lessor, that there shall be absolutely no personal liability on the part of
     Lessor, its successors, assigns or any mortgagee in possession (for the
     purpose of this paragraph collectively referred to as "Lessor"), with
     respect to any of the terms, covenants and conditions of this lease, and
     that Lessee shall look solely to the equity of Lessor in the Building for
     the satisfaction of each and every remedy of Lessee in the event of any
     breach by Lessor of any of the terms, covenants and conditions of this
     Lease to be performed by Lessor, such exculpation of liability to be
     absolute and without any exceptions whatsoever.

         41. NO OPTION. The submission of this Lease Agreement for examination
     does not constitute a reservation of or option for the

                                       19
<PAGE>

     Premises and this Lease Agreement becomes effective as a Lease Agreement
     only upon execution and delivery thereof by Lessor and Lessee.

         42. DEFINITIONS. (A) PROPORTIONATE SHARE. Lessee's Proportionate Share,
     wherever that phrase is used, shall be 2.1 per cent which the parties agree
     reflects and will be continually adjusted to reflect the ratio of the gross
     square feet of the area rented to Lessee (including an allocable share of
     all common facilities) as compared with the total number of gross square
     feet of the entire Building (or additional buildings that may be
     constructed with the Office Building Area) measured outside wall to outside
     wall but excluding therefrom any storage areas. Lessor shall have the right
     to make changes or revisions in the common facilities of the Building so as
     to provide additional leasing area. Lessor shall also have the right to
     construct additional buildings in the Office Building Area for such
     purposes as Lessor may deem appropriate, and subdivide the lands for that
     purpose if necessary, and upon so doing, the Office Building Area shall
     become the subdivided lot on which the Building in which the Demised
     Premises is located. However, if any service provided for in Paragraph
     23(A) or any utility provided for in paragraph 23(B) is separately billed
     or separately metered within the Building, then the square footage so
     billed or metered shall be subtracted from the denominator (the Building's
     total number of gross square feet) and the Lessee's Proportionate Share for
     such service and/or utility shall be separately computed, and the Base
     Costs for such item shall not include any charges attributable to said
     square footage.

         (B) COMMON FACILITIES. Common facilities shall mean the non-assigned
     parking spaces; lobby; elevator(s), fire alarm, public hallways; public
     lavatories; all other general Building facilities that service all Building
     tenants; air conditioning rooms; fan rooms, janitors' closets; telephone
     closets; elevator shafts and machine rooms; flues; stacks; pipe shafts and
     vertical ducts with their enclosing walls. Lessor may at any time close
     temporarily any Common Area to make repairs or changes therein or to effect
     construction, repairs or changes within the Building, or to discourage
     non-tenant parking, and may do such other acts in and to the Common Area as
     in its judgment may be desirable to improve the convenience thereof

         (C) FORCE MAJEURE. Force majeure shall mean and include those
     situations beyond Lessor's control, including by way of example and not by
     way of limitation, acts of God; accidents; repairs; strikes; shortages of
     labor, supplies or materials; inclement weather; or where applicable, the
     passage of time while waiting for an adjustment of insurance proceeds.

         (D) BUILDING HOURS. As used in this lease the "Building Hours" shall be
     Monday through Friday, 8:00 a.m. to 6:00 p.m., and

                                       20
<PAGE>

     on Saturdays from 8:00 a.m. to 1:00 p.m. excluding those holidays as set
     forth on Exhibit E attached hereto and made a part hereof, except that
     common area lighting in the Building and Office Building Area shall be
     maintained for such additional hours as, in Lessor's sole judgment, is
     necessary to be desirable to insure proper operation of the Building and
     Building Area.

         43. LEASE COMNIENCEMENT. Notwithstanding anything contained herein to
     the contrary, if Lessor, for any reason whatsoever, including Lessor's
     negligence, except as provided for in Paragraph 27(B) cannot deliver
     possession of the Premises s provided for in Paragraph 27(A) to Lessee at
     the commencement of the agreed term as set forth in Paragraph 2, this lease
     shall not be void or voidable, nor shall Lessor be liable to Lessee for any
     loss or damage resulting therefrom, but in that event, the Lease Term shall
     be for the full term as specified above to commence from and after the date
     Lessor shall have delivered possession of the premises to Lessee or from
     the date Lessor would have delivered possession of the premises to Lessee
     but for Lessee's failure to timely supply to Lessor such drawings and/or
     information required by Exhibit C (herein the "Commencement Date") and to
     terminate midnight on the day preceding the second anniversary of the
     Commencement Date, and if requested by Lessor, Lessor and Lessee shall, by
     a writing signed by the parties, ratify and confirm said commencement and
     termination dates.

         44. NOTICES. Any notice by either party to the other shall be in
     writing and shall be deemed to have been duly given only if delivered
     personally or sent by registered mail or certified mail in a postpaid
     envelope addressed, if to Lessee, at the above described Building; if to
     Lessor, at Lessor's address as set forth above; or, to either at such other
     address as Lessee or Lessor, respectively, may designate in writing.
     Notice shall be deemed to have been duly given, if delivered personally, on
     delivery thereof, and if mailed, upon the tenth (10th) day after the
     mailing thereof.

         45. ACCORD AND SATISFACTION. No payment by Lessee or receipt by Lessor
     of a lesser amount than the rent and additional charges payable hereunder
     shall be deemed to be other than a payment on account of the earliest
     stipulated basic rent and additional rent, nor shall any endorsement or
     statement on any check or any letter accompanying any check or payment for
     rent or additional rent be deemed an accord and satisfaction, and Lessor
     may accept such check or payment without prejudice to Lessor's right to
     recover the balance of such rent and additional rent or pursue any other
     remedy provided herein or by law.

         46. EFFECT OF WAIVERS. No failure by Lessor to insist upon the strict
     performance of any covenant agreement, term or condition of this Lease, or
     to exercise any right or remedy consequent

                                       21
<PAGE>

     upon a breach thereof and no acceptance of full or partial rent during the
     continuance of any such breach, shall constitute a waiver of any such
     breach or of such covenant, agreement, term or condition. No consent or
     waiver, express or implied, by Lessor to or of any breach of any covenant,
     condition or duty of Lessee shall be construed as a consent or waiver to or
     of any other breach of the same or any other covenant, condition or duty,
     unless in writing signed by Lessor.

         47. LEASE CONDITION. This lease is expressly conditioned upon Lessor
     receiving the consent and approval of Lessor's mortgagee to its terms and
     provisions not later than thirty (30) days after its execution by Lessee,
     and delivery to Lessor. Should said consent not be received within the
     aforesaid time period, Lessor may, at Lessor's sole option, cancel this
     lease and return the first month's rent and security to Lessee, which
     Lessee has deposited with Lessor upon execution of this Lease, and
     thereafter the parties shall have no further obligations to each other with
     respect to this Lease.

         48. MORTGAGEE'S NOTICE AND OPPORTUNITY TO CURE. Lessee agrees to give
     any mortgagees and/or trust deed holders, by Registered Mail, a copy of any
     notice of default served upon the Lessor, provided that, prior to such
     notice, Lessee has been notified in writing (by way of notice of assignment
     of rents and leases, or otherwise) of the address of such mortgagees and/or
     trust deed holders. Lessee further agrees that, if Lessor shall have failed
     to cure such default within the time provided for in this lease, then the
     mortgagees and/or trust deed holders shall have an additional thirty (30)
     days within which to cure such default or if such default cannot be cured
     within that time, then such additional time as may be necessary if within
     such thirty (30) days, any mortgagee and/or trust deed holder has commenced
     and is diligently pursuing the remedies necessary to cure such default
     (including but not limited to commencement of foreclosure proceedings, if
     necessary to effect such cure), in which event this Lease shall not be
     terminated while such remedies are being so diligently pursued

         49. OPTION TO RENEW. Provided Lessee is not then in default under any
     of the terms or provisions on the within Lease, Lessee shall be accorded an
     option to renew the within Lease Agreement for an additional term of Five
     (5) years, at a basic rental which is then (95%) percent of Lessor's
     determination of fair market rental value, based upon comparable rentals
     within a five (5) mile radius. In no event however, shall the annual basic
     rent for the following five years be less then the annual basic rent
     payable during the first five (5) years of the term. In order to exercise
     the within option, Lessee must give notice, in writing, on or before March
     31, 2004. In the event Lessee fails to provide said notice, delivered to
     Lessor during the period herein stated, the option to renew the subject
     premises shall be waived. Upon receipt of notice from Lessee that it
     intends to exercise the within option Lessor shall, within thirty (30)

                                       22
<PAGE>

     days thereafter inform Lessee of the basic rent for said option period and
     Lessee shall within thirty (30) days of receipt of notice by Lessor of the
     basic rent, advise. Lessee whether it shall complete or rescind the
     exercise of its option to renew for a term of Five (5) years at the basic
     rent provided.

         50. ATTORNEY'S FEES. Should Lessor cure Lessee's breach or be
     successful in any litigated dispute Lessor and Lessee, or should Lessor be
     required to defend itself in any action in which Lessee is a defendant and
     in which Lessor is ultimately found to have no Liability or culpability in
     the matter by a Court of competent jurisdiction, then Lessor shall be
     entitled to reasonable attorney's fees from Lessee. Correspondingly, should
     Lessee be successful in any litigated dispute between Lessee and Lessor,
     then Lessee shall be entitled to reasonable attorney's fees from Lessor.

         IN WITNESS WHEREOF, the parties have hereunto set their hands and seals
     the day and year first above written.

                                                          WHITNEY ASSOCIATES



                                        BY:
- ----------------------                     -----------------------------------
WITNESS                                      Frank N. Bovino, General Partner

                                              AMERICA'S SHOPPING MALL, INC.


                                        BY:
- ----------------------                     -----------------------------------
WITNESS


                                       23



<PAGE>

                                                                    EXHIBIT 10.6



                                 LEASE AGREEMENT
                                 BY AND BETWEEN:

                               WHITNEY ASSOCIATES
                        a New Jersey General Partnership

                                   "LANDLORD"

                                      -and-

                          AMERICA'S SHOPPING MALL, INC.

                                    "TENANT"



<PAGE>


               LEASE, made the 22nd day of September 1999 between Whitney
Associates a New Jersey general partnership, whose address is 600 East Crescent
Avenue, Upper Saddle River, New Jersey 07458 (hereinafter called "Lessor") and
America's Shopping Mall, Inc. whose address is 382 Route 59, Suite 310, Monsey,
New York 10952, (hereinafter called "Lessee").



                                   WITNESSETH:
                                   -----------

               For and in consideration of the covenants herein contained, and
upon the terms and conditions herein set forth, Lessor and Lessee agree as
follows:

         DESCRIPTION. Lessor hereby leases to Lessee, and Lessee hereby hires
from Lessor, the following space 7,635 Rentable square feet on the Second Floor
North West side (hereinafter called "Demised Premises" or "Premises") which
includes an allocable share of the common facilities, as shown on the plan or
plans, initialed by the parties hereto, marked Exhibit A attached hereto and
made part of this Lease in the Building commonly known as SHERBROOKE OFFICE
CENTER I located at 600 East Crescent Avenue, Upper Saddle River, New Jersey
07458 ("hereinafter called the Building") which is situated on that certain
parcel of land hereinafter called "Office Building Area") as described on
Exhibit A-1 attached hereto and made part of this lease, together with the right
to use in common with other lessees of the Building, their invitees, customers
and employees, those public areas of the common facilities as hereinafter
defined.

         2. TERM. The Premises are leased for a term of Sixty (60) months
commencing on February 1, 2000 and ending at 12:00 o'clock midnight, on March
31, 2005.

         3. BASIC RENT. The Lessee shall pay to the Lessor during the term basic
rent in an amount no less than $839,820.00 calculated in accordance with the
following formula:

            7,635 square feet at $22.00 per ft.     $  13,997.00 per month

            Annual Rent                             $ 167,970.00

            Total Rent for (60) Months              $ 839,820.00

         The basic rent is payable in such coin or currency of the United States
of America at the time of payment as shall be legal tender for the payment of
public and private debts.



                                       1
<PAGE>


          The basic rent shall accrue at the yearly rate of $167,970.00 each
year of the term and shall be payable in advance, on the first day of each
calendar month during the term in installments of $13,997.00 the first
installment being due upon execution of this Lease.

          In addition, Lessee shall pay $2.00 Per Sq. Ft. x 7,635 sq. ft. for
office electric service on a monthly basis in the amount of $1,272.00 which
service is otherwise described in this lease. In the event Lessor elects to
measure electrical service as set forth in paragraph 22, any amounts payable by
Lessee pursuant to paragraph 22 shall be reduced by amounts paid pursuant to
this paragraph.

          4. USE AND OCCUPANCY. Lessee shall use and occupy the Premises as
general offices and for no other purpose.

          5. CARE AND REPAIR OF PREMISES. Lessee shall commit no act of waste
and shall take good care of the Premises and the fixtures and appurtenances
therein, and shall, in the use and occupancy of the premises, comply with all
applicable laws, orders and regulations of the federal, state and municipal
governments or any of their departments; Lessor shall make all necessary repairs
to the Premises, including without limitation, all plumbing, electrical, HVAC
and other systems servicing the Premises, common facilities and to the assigned
parking areas, if any. In the event that the repair has been made necessary by
misuse or neglect by Lessee or Lessee's agents, servants, visitors or licensees,
Lessor shall nevertheless make the repair. Except to the extent covered by the
waiver of subrogation expressed in Paragraph 10 of this Lease, Lessee shall pay
to Lessor, as additional rent, immediately upon demand, the costs therefor. All
improvements made by Lessee to the Premises, which are so attached to the
Premises that they cannot be removed without material injury to the Premises,
shall become the property of Lessor, upon installation. Not later than the last
day of the term, Lessee shall, at Lessee's expense, remove all Lessee's personal
property and those improvements made by Lessee which have not become the
property of Lessor, including trade fixtures, cabinet work, moveable paneling,
partitions and the like; repair all injury done by or in connection with the
installation or removal of said property and improvements and surrender the
Premises in as good condition as they were at the beginning of the term,
reasonable wear and damage by fire, the elements, casualty or other cause not
due to the misuse or neglect by Lessee, Lessee's agents, servants, visitors or
licensees excepted. All other property of Lessee remaining on the Premises ten
(10) days after the last day of the term of this Lease shall be conclusively
deemed abandoned and may be removed by Lessor, and Lessee shall reimburse Lessor
for the cost of such removal. Lessor may have any such property stored at
Lessee's risk and expense.

          6. ALTERATIONS. ADDITIONS OR IMPROVEMENTS. Lessee shall not, without
first obtaining the written consent of Lessor, make any alterations, additions
or improvements in, to or about the Premises. The Lessor shall not unreasonably
withhold its consent for same.

          7. ACTIVITIES INCREASING FIRE INSURANCE RATES. Lessee shall not due or
suffer anything to be done on the premises which will increase the rate of fire
insurance on the Building.

          8. ASSIGNMENT AND SUBLEASE.  Lessee may assign or sublease the


                                       2
<PAGE>


within Lease to any party subject to the following.

         (A) In the event that the Lessee desires to sublease all or a part of
         the Premises, or to assign the Premises to any other party, the terms
         and provisions of such sublease or assignment shall be communicated to
         the Lessor in writing and within thirty (30) days of the Lessee's
         notice of its intention to sublease or assign as aforesaid, the Lessor
         shall have the option, exercisable in writing to the Lessee to
         recapture the within Lease, if an assignment shall have been proposed,
         or, to recapture that portion to be sublet if a sublease shall have
         been proposed, and in such event, the within Lessee shall, if an
         assignment, be fully released from any and all of its obligations
         hereunder, or, if a sublease, released with respect to said space
         proposed to be sublet.

         (B) In the event that the Lessor elects not to recapture the Lease as
         hereinabove provided or the space proposed to be sublet, the Lessee may
         nevertheless assign this Lease or sublet the whole or any portion of
         the Premises, subject to the Lessor's prior written consent, which
         consent shall not be unreasonably withheld, on the basis of the
         following terms and conditions:

                   (1) The Lessee shall provide to the Lessor the name and
          address of the assignee or sublessee.

                   (2) The assignee or sublessee shall assume, by written
          instrument, all of the obligations of this Lease, and a copy of such
          assumption agreement shall be furnished to the Lessor within ten (10)
          days of its execution.

                   (3) The Lessee and each assignee shall be and remain liable
          for the observance of all the covenants and provisions of this Lease,
          including, but not limited to, the payment of rent reserved herein,
          through the entire term of this Lease, as the same may be renewed,
          extended or otherwise modified. Notwithstanding anything contained
          herein to the contrary, no such modification, extension or renewal
          will occur without Lessee's consent which will expand Lessee's
          obligations hereunder, and if any of the aforesaid occur without
          Lessee's consent, Lessee's liability hereunder shall be limited to
          that existing prior to said modification, extension or renewal.

                   (4) The Lessee and any assignee shall promptly pay to Lessor
          one-half (1/2) of any consideration received for any assignment or
          one-half (1/2) of the rent, both exclusive of any reasonable expenses
          or brokerage


                                       3
<PAGE>


         incurred in connection with the sublease or assignment, as and when
         received) in excess of the rent required to be paid by Lessee for the
         area sublet, computed on the basis of an average square foot rent for
         the gross square footage Lessee has leased.

                  (5) In any event, the acceptance by the Lessor of any rent
         from the assignee or from any of the subtenants or the failure of the
         Lessor to insist upon a strict performance of any of the terms,
         conditions and covenants herein shall not release the Lessee herein,
         nor any assignee assuming this Lease, from any and all of the
         obligations herein during and for the entire term of this Lease.

                  (6) Lessor shall require a One Hundred and 00/100 ($ 100.00)
         Dollar payment to cover its handling charges for consent to any sublet
         or assignment prior to its consideration of the same. Lessor shall
         respond to each request within ten (10) days from receipt of the same,
         provided the request is accompanied by full and complete financial and
         biographical information. Lessee acknowledges that its sole remedy with
         respect to any assertion that Lessor's failure to consent to any sublet
         or assignment is unreasonable shall be the remedy of specific
         performance and Lessee shall have no other claim or cause of action
         against Lessor as a result of Lessor's actions in refusing to consent
         to a proposed subtenant or assignee (I) whose business is not
         compatible to the type of occupancy of the Building; (II) violates any
         exclusive granted to any other tenant in the Building; (III) if such
         business will create increased use of the common facilities of the
         Building and Office Building Area; (IV) if such business is: an
         employment agency or executive search agency, a state, federal or local
         government agency or bureau; with doctors and other professionals under
         the jurisdiction of the New Jersey Board of Medical Examiners,
         dentists, psychologists, or marriage counselors.

         (C) Any sublet or assignment to an affiliated company shall not be
         subject to the provisions of subsections (A) or (B)(4) hereof and
         shall not require Lessor's prior written consent all other provisions
         of this Paragraph shall apply.

        9. COMPLIANCE WITH RULES AND REGULATIONS. Lessee shall observe and
comply with the rules and regulations hereinafter set forth in Exhibit B
attached hereto and made a part hereof and with such further reasonable rules
and regulations as Lessor may prescribe, on written notice to the Lessee, for
the safety, care and cleanliness of the Building and the comfort, quiet and
convenience of other occupants of the Building. Lessee shall not place a load
upon any floor of the Demised Premises exceeding the floor load per square foot
area which it was designed to carry and which is allowed by law. Lessor reserves
the right to prescribe the weight and position of all safes, business machines
and mechanical equipment. Such installations


                                       4
<PAGE>


shall be placed and maintained by Lessee, at Lessee's expense, in settings
sufficient, in Lessor's judgment, to absorb and prevent vibration, noise and
annoyance.

         10. DAMAGES TO BUILDING/WAIVER OF SUBROGATION. If the Building is
damaged by fire or any other cause to such extent that the cost of restoration,
as reasonably estimated by Lessor, will equal or exceed twenty-five (25%)
percent of the replacement value of the Building (exclusive of foundations) just
prior to the occurrence of the damage, then Lessor may, no later than the
sixtieth (60th) day following the damage, give Lessee a notice of election to
terminate this lease, or if the cost of restoration will equal or exceed fifty
(50%) percentage of such replacement value or if the damage to the Premises
reasonably will take more than 120 days to restore and if the Premises shall not
be reasonably usable for the purpose in which they are leased hereunder, then
Lessee may, no later than the sixtieth (60th) day following the damage, give
Lessor a notice of election to terminate this Lease. In either said event of
election, this Lease shall be deemed to terminate on the thirtieth (30th) day
after the giving of said notice, and Lessee shall surrender possession of the
Premises within a reasonable tune thereafter, and the basic rent, and any
additional rent, shall be apportioned as of the date of said surrender and any
basic or additional rent paid for any period beyond said date shall be repaid to
Lessee. If the cost of restoration as estimated by Lessor shall amount to less
than twenty-five (25%) percent of said replacement value of the Building, or if,
despite the cost, Lessor does not elect to terminate this Lease, Lessor shall
restore the Building and the Premises with reasonable promptness, subject to
force majeure, and Lessee shall have no right to terminate this Lease.

         In any case in which use of the Premises is affected by any damage to
the Building, there shall be either an abatement or an equitable reduction in
basic rent depending on the period for which and the extent to which the
Premises are not reasonably usable for the purpose for which they are leased
hereunder. The words "restoration" and "restore" as used in this Paragraph 10
shall include repairs. If the damage results from the fault of the Lessee, or
Lessee's agents, servants, visitors or licensees, Lessee shall not be entitled
to any abatement or reduction in basic rent, except to the extent of any rent
insurance maintained and received by Lessor.

         Notwithstanding the provisions of this Paragraph 10 of the Lease, in
any event of loss or damage to the Building, the Premises and/or any contents,
each party shall look only to any insurance in its favor before making any claim
against the other party, or in the case of Lessee, against any other tenant of
the Building and to the extent possible without additional cost, each party
shall obtain, for each policy of insurance, provisions permitting waiver of any
claim against the other party (and against any other tenant(s) in the,
Building) for loss or damage within the scope of such insurance, and each party,
to such extent permitted, for itself and its insurers waives all such insured
claims against the other party and other Building tenants.

         11. EMINENT DOMAIN. If Lessee's use of the Premises is materially



                                       5
<PAGE>


affected due to the taking by eminent domain of (a) the Premises or any part
thereof or any estate therein; or (b) any other part of the Building; then, in
either event, this Lease shall terminate on the date when title vests pursuant
to such taking. The rent, and any additional rent, shall be apportioned as of
said termination date and any basic or additional rent paid for any period
beyond said date shall be repaid to Lessee. Lessee shall not be entitled to any
part of the award for such taking or any payment, in lieu thereof, but Lessee
may file a separate claim for any taking of fixtures and improvements owned by
Lessee which have not become the Lessor's property, and for moving expenses,
provided the same shall in no way affect or diminish Lessor's award. In the
event of a partial taking which does not effect a termination of this lease but
does deprive Lessee of the use of a portion of the Demised Premises, there shall
either be an abatement or an equitable reduction of the basic rent, and an
equitable adjustment reducing the Base Costs as hereinafter defined depending on
the period for which and the extent to which the Premises so taken are not
reasonably usable for the purpose for which they are leased hereunder.

         12. INSOLVENCY OF LESSEE. Either (a) the appointment of a receiver to
take possession of all or substantially all of the assets of Lessee, or (b) a
general assignment by Lessee for the benefit of creditors, or (c) any action
taken or suffered by Lessee under any insolvency or bankruptcy act, shall
constitute a default of this Lease by Lessee, and Lessor may terminate this
Lease forthwith and upon notice of such termination Lessee's right to Possession
of the Demised Premises shall cease, and Lessee shall then quit and surrender
the Premises to Lessor but Lessee shall remain liable as hereinafter provided in
Paragraph 14 hereof. Notwithstanding anything contained herein to the contrary
so long as Lessee is not in default in the payment of basic rent and additional
rent and is otherwise in compliance with the other covenants and conditions
herein, the insolvency of Lessee shall not constitute a default of this Lease.

         13. LESSOR'S REMEDIES ON DEFAULT. If Lessee defaults in the payment of
basic rent, or any additional rent, or defaults in the performance of any of the
other covenants and condition hereof or permits the premises to become deserted,
abandoned or vacated, Lessor may give Lessee notice of such default, and if
Lessee does not cure any basic rent or additional rent default within five (5)
business days or other default within fifteen (15) business days after giving of
such notice (or if such other default is of such nature that it cannot be
completely cured within such period, if Lessee does not commence such curing
within such fifteen (15) business days and thereafter proceed with reasonable
diligence and in good faith to cure such default), then Lessor may terminate
this lease on not less than ten (10) business days' notice to Lessee, and on the
date specified in said notice, Lessee's right to possession of the Demised
Premises shall cease, and Lessee shall quit and surrender the Premises to
Lessor, but Lessee shall remain liable as hereinafter provided. If this Lease
shall have been so terminated by Lessor pursuant to Paragraphs 12 or 13 hereof,
Lessor may at any time thereafter resume possession of the Premises by any
lawful means and remove Lessee or other occupants and their effects.

         14. DEFICIENCY. In any case where Lessor has recovered possession of
the Premises by reason of Lessee's default, Lessor may, at Lessor's option,
occupy


                                       6
<PAGE>


the Premises or cause the premises to be redecorated, altered, divided,
consolidated with other adjoining premises, or otherwise changed or prepared for
reletting, or use its best efforts to relet the Premises or any part thereof as
agent of Lessee or otherwise, for a term or terms to expire prior to, at the
same time as, or subsequent to, the original expiration date of this Lease, at
Lessor's option, and receive the rent therefor. Rent so received shall be
applied first to the payment of such expenses as Lessor may have incurred in
connection with the recovery of possession, redecorating, altering, dividing,
consolidating with other adjoining premises, or otherwise changing or preparing
for reletting, and the reletting, excluding any capital improvements, but
including brokerage and reasonable attorney's fees, and then to the payment of
damages in amounts equal to the rent hereunder and to the costs and expenses of
performance of the other covenants of Lessee as herein provided. Lessee agrees,
in any such case, whether or not Lessor has relet, to pay to Lessor damages
equal to the basic and additional rent and other sums herein agreed to be paid
by Lessee, less the net proceeds of the reletting, if any, as ascertained from
time to time, and the same shall be payable by Lessee on the several rent days
above specified. Lessee shall not be entitled to any surplus accruing as a
result of any such reletting. In reletting the Premises as aforesaid, Lessor may
grant reasonable rent concessions. No such reletting shall constitute a
surrender and acceptance or be deemed evidence thereof. If Lessor elects,
pursuant hereto, actually to occupy and use the Premises or any part thereof
during any part of the balance of the term as originally fixed or since
extended, there shall be allowed against Lessee's obligation for rent or damages
as herein defined, during the period Of Lessor's occupancy, the reasonable value
of such occupancy, not to exceed in any event the basic and additional rent
herein reserved and such occupancy shall not be construed as a release of
Lessee's liability hereunder.

         Alternatively, in any case where Lessor has recovered possession of the
Premises by reason of Lessee's default, Lessor may at Lessor's option, end at
any time thereafter, and without notice of other action by Lessor, and without
prejudice to any other rights or remedies it might have hereunder or at law or
equity, become entitled to recover from Lessee, as damages for such breach, in
addition to such other sums herein agreed to be paid by Lessee, to the date of
re-entry, expiration and/or dispossess, an amount equal to the difference
between the rent and additional rent reserved in this Lease from the date of
such default to the date of expiration of the original term demised and the then
fair and reasonable rental value of the Premises for the same period. Said
damages shall become due and payable to Lessor immediately upon such breach of
this Lease and without regard to whether this Lease be terminated or not, and if
this Lease be terminated, without regard to the manner in which it is
terminated. In the computation of such damages, the difference between any
installments of rent (basic and additional) thereafter becoming due and the fair
and reasonable rental value of the premises for the period for which such
installment was payable shall be discounted to the date of such default at the
rate of not more than four (4%) per cent per annum.

         Lessee hereby waives all right of redemption to which Lessee or any
person under Lessee might be entitled by any law now or hereafter in force.
Lessor's remedies hereunder are in addition to any remedy allowed by law.

         15. SUBORDINATION OF LEASE. This Lease shall, at Lessor's option,


                                       7
<PAGE>


or at the option of any holder of any underlying lease or holder of any first
mortgage of deed of trust, be subject and subordinate to any such underlying
leases and to any such first mortgage and/or trust deed which may now or
hereafter affect the real property of which the Premises form a part, and also
to all renewals, modifications, consolidations and replacements of said
underlying leases and said first mortgage and trust deed. Although no instrument
or act on the part of Lessee shall be necessary to effectuate such
subordination, Lessee will, nevertheless, execute and deliver such further
instruments confirming such subordination of this lease as may be desired by the
holders of said first mortgage and trust deeds or by any of the Lessors under
such underlying leases. Lessee hereby appoints Lessor attorney-in-fact,
irrevocably, to execute and deliver any such instrument for Lessee. If any
underlying lease to which this Lease is subject terminates, Lessee shall, on
timely request, attorn to the owner of the reversion.

         16. SECURITY DEPOSIT. Lessee has on deposit with Lessor on the signing
of this lease the sum of $27,994.00 (Twenty-seven Thousand Nine Hundred Ninety
Four Dollars) as security for the performance of Lessee's obligation under this
lease. Lessor, in the event that the Demised Premises are sold, shall transfer
and deliver the security, as such, to the purchaser of the Demised Premises and
shall notify Lessee thereof, and thereupon Lessor shall be discharged from any
further liability in reference thereto. Said security deposit shall be returned
to Lessee upon termination of Lease subject however to claims of Lessor as
provided herein. No interest will be paid on said security deposit by Lessor.

         17. RIGHT TO CURE LESSEE'S BREACH. If Lessee breaches any covenant or
condition of this lease, Lessor may, on "reasonable" written notice to Lessee
(except that no notice need be given in case of emergency), cure such breach at
the expense of Lessee and the reasonable amount of all expenses incurred by
Lessor in so doing shall be deemed additional rent payable on demand.

         18. MECHANIC'S LIENS. Lessee shall, within fifteen (15) days after
notice from Lessor, discharge or satisfy by bonding or otherwise any mechanic's
liens for materials or labor claimed to have been furnished to the Premises on
Lessee's behalf.

         19. RIGHT TO INSPECT AND REPAIR. Lessor may enter the Premises but
shall not be obligated to do so (except as required by any specific provision of
this lease) at any reasonable time on reasonable notice to Lessee (except that
no notice need be given in case of emergency) for the purpose of inspection or
the making of such repairs, replacements or additions, in, to, on and about the
Premises of the Building, as Lessor deems necessary or desirable. Lessee shall
have no claims or cause of action against Lessor by reason thereof. In no event
shall Lessee have any claim against Lessor for interruption to Lessee's
business, however occurring, including but not limited to those arising from the
negligence of Lessor, its agents, servants or invitee.

         20. SERVICES TO BE PROVIDED BY LESSOR/LESSOR'S EXCULPATION. Subject to
intervening laws, ordinances, regulations and executive orders while Lessee is
not in default under any of the provisions of this Lease, Lessor agrees to
furnish, except on holidays as set forth on Exhibit E


                                       8
<PAGE>


attached hereto and made a part hereof

                  (A) The cleaning services, as set forth on Exhibit D attached
         hereto and made a part hereof, and subject to the conditions therein
         stated. Except as set forth on Exhibit D, Lessee shall pay the cost of
         all other cleaning services required by Lessee.

                  (B) Heating, ventilation and air conditioning (herein "HVAC")
         as appropriate for the season and as set forth on Exhibit C attached
         hereto and made a part hereof, together with common facilities lighting
         and electric energy all during "Building Hours," as hereinafter
         defined.

                  (C) Cold and hot water for drinking and lavatory purposes.

                  (D) Elevator service during Building Hours.

                  (E) Restroom supplies and exterior window cleaning when
         reasonably required.

                  (F) Notwithstanding the requirements of Exhibit C or D (as to
         HVAC or any other provision of this lease, Lessor shall not be liable
         for failure to furnish any of the aforesaid services when such failure
         is due to force majeure, as hereinafter defined. In the absence of
         Lessor's gross negligence, Lessor shall not be liable for any defects,
         errors or omissions in the construction or design of the Demised
         Premises and/or the Building, including the structural and
         non-structural portions thereof, for loss of or injury to Lessee or to
         property, however occurring, through or in connection with or
         incidental to the furnishing of, or failure to furnish, any of the
         aforesaid services or for any interruption to Lessee's business however
         occurring.

         21. INTERRUPTION OF SERVICES OR USE. Interruption or curtailment of any
service maintained in the Building or at the Office Building Area, if caused by
force majeure, as hereinafter defined, shall not entitle Lessee to any claim
against Lessor or to any abatement in rent, and shall not constitute a
constructive or partial eviction, unless Lessor fails to take measures as may be
reasonable under the circumstances to restore the service without undue delay.
If the Premises rendered untenantable in whole or in part, for a period of five
(5) consecutive business days, by the making of repairs, replacements or
additions, either then those made with Lessee's consent or caused by misuse or
neglect by Lessee, or Lessee's agent servants, visitors or licensees, there
shall be a proportionate abatement of rent, relating back to the first day of
such interruption and continuing for the period of


                                       9
<PAGE>


such untenantability. In no event shall Lessee be entitled to claim a
constructive eviction from the Premises unless Lessee shall first have notified
Lessor in writing of the condition or conditions giving rise thereto, and, if
the complaints be justified, unless Lessor shall have failed, within a
reasonable time after receipt of such notice, to remedy, or commence and proceed
with due diligence to remedy, such condition or conditions, all subject to force
majeure as hereinafter defined.

         22. BUILDING STANDARD OFFICE ELECTRICAL SERVICE. (A) for so long as
Lessee is not in default with respect to this Lease, Lessor agrees to
redistribute Building Standard Office Electrical Service (as hereinafter
defined), to the Premises, consistent with the requirements as set forth on
Exhibit C, attached hereto and made a part hereof (not exceeding the present
electrical capacity at the Premises) upon the following terms and conditions:

                  (1) Lessee agrees that an independent electrical engineering
         consultant selected by Lessor and paid by Lessor, shall make a survey
         of the electric power "demand" of the electric lighting fixtures and
         the electric equipment of Lessee used in the Premises to determine the
         average monthly electric consumption thereof. After Lessor's consultant
         has submitted its report, Lessee shall pay to Lessor, within ten (10)
         days after demand therefor by Lessor, the amount determined by said
         consultant as owing from the Lease Term's commencement, and the then
         expired months, to include the then current month and thereafter, on
         the first day of every month, in advance, the amount set forth as the
         monthly consumption in said report. Said amounts shall be treated as
         Additional Rent due hereunder. Proportionate sums shall be payable for
         periods of less than a full month if the term commences or ends on any
         other than the first or last day of the month.

                  Not withstanding the above, should Lessee dispute the
          determination made by Lessor's independent electrical engineering
          consultant then the Lessee shall be free to, at the Lessee's sole cost
          and expense, employ the services of a qualified independent electrical
          engineering consultant who shall conduct a survey of Lessee's electric
          lighting fixtures and electric equipment to determine the average
          monthly electric consumption utilized by Lessee. If the Lessor's
          consultant and the Lessee's consultant cannot agree on the Lessee's
          average monthly electric consumption then, in such case the
          consultants will agree on an independent third electrical engineering
          consultant acceptable to both whose decision shall be final and
          binding upon the parties. The parties shall share equally in the cost
          of any such third consultant. Pending resolution of the issue Lessee
          shall pay to Lessor the charge established by Lessor's consultant,
          subject to adjustment upon final determination of this issue.



                                       10
<PAGE>


                  (11) In the event that there shall be an increase or decrease
          in the rate schedule (including surcharges or demand adjustments), of
          the public utility for the supply of Building Standard Office
          Electrical Service, or the imposition of any tax with respect to such
          service or increase in any such tax following the Lease term's
          commencement, the Additional Rent payable hereunder shall be adjusted
          equitably to reflect the increase or decrease in rate or imposition or
          increase in the aforesaid tax. All computations shall be made on the
          basis of Lessee's surveyed usage as if a meter measuring such usage to
          the Premises exclusively was in place.

                  (111) Any additional electrical energy used by the Building or
          Office Building Area in excess of the aggregate of all Building
          Standard Office Electrical Service shall be conclusively deemed for
          common area electric or lighting and shall be treated pursuant to
          Paragraph 23B hereof

                  (IV) Lessee covenants that it shall notify Lessor immediately
          upon the introduction of any office equipment or lighting different
          from that on the Premises as of Lessor's electrical survey or in
          addition to the aforesaid equipment or lighting on the Premises as of
          said survey. The introduction of any new or different equipment or
          lighting may be cause for additional expense. Lessor reserves the
          right to inspect the Premises to insure compliance with this
          provision.

                  (V) Lessor shall not be liable in any way to Lessee for any
          loss, damage or expense which Lessee may sustain or incur as a result
          of any failure, defect, or change in the quantity or character of
          electrical energy available for redistribution to the Premises
          pursuant to this Paragraph nor for any interruption in the supply and
          Lessee agrees that such supply may be interrupted for inspection,
          repairs and replacement in emergencies. In any event, the full measure
          of Lessor's liability for any interruption in the supply due to
          Lessor's acts or omissions shall be an abatement of rent and
          additional rent. In no event shall Lessor be liable for any business
          interruption suffered by Lessee.

                  (VI) Lessor shall furnish and install all replacement lighting
          tubes, lamps, ballasts and bulbs required in the Premises.

                  (VII) Lessee shall make no alteration to the existing
          electrical risers, wiring and other conductors or outlets, as


                                       11
<PAGE>


         shown on Exhibit C, without Lessor's consent. Should Lessor consent,
         all such alterations shall be provided by Lessor and the cost therefor
         paid for by Lessee upon demand as Additional Rent and the provisions of
         Paragraph 22(a) (IV) shall become applicable, unless Lessor's price is
         unreasonable.

(B) Lessor reserves the right to, at any time, install a meter to measure
Building Standard Office Electrical Service in which event from and after the
installation of said meter (hereinafter "Standard Electric Meter") the following
shall apply with respect to Lessee's charges for Building Standard Office
Electrical Service.

                  (I) Lessee shall pay its proportionate share, as hereinafter
          defined, of the gross electrical energy consumed in providing Building
          Standard Office Electrical Service to the entire Building as measured
          by Standard Electric Meter measuring said service.

                  (II) The reasonable cost, as estimated by Lessor's electrical
          consultant, of any electrical service required to the Premises in
          excess of Building Standard Office Electrical Service shall, for
          Lessee and for any other Building tenant requiring said excess
          service, be paid for in full by the party requesting said excess
          service and the cost of gross electrical energy consumed as measured
          by the Standard Electric Meter shall be appropriately adjusted so that
          Lessee and all other Building tenants pay their proportionate share
          applied against the gross electrical energy consumed as measured by
          the Standard Electric Meter net of any such excess or separately
          metered Building Standard Office Electrical Service if Lessor installs
          a separate meter for any tenant.

                  (III) Lessor shall not be liable in any way to Lessee for any
          loss, damage or expense which Lessee may sustain or incur as a result
          of any failure, defect or change in the quantity or character of
          electrical energy available for redistribution to the Premises
          pursuant to this Paragraph nor for any interruption in the supply and
          Lessee agrees that such supply may be interrupted for inspection,
          repairs, replacement and in emergencies.

         (C) In the event the public utility company that furnishes electric
energy to the Lessor for redistribution to Lessee, declines to continue
finishing electric energy for that purpose, Lessor reserves the right to
discontinue distributing Building Standard Office Electric Service to Lessee at
any time upon reasonable notice to Lessee. If Lessor exercises such right of
termination, this Lease shall continue in full force and effect and shall be
unaffected thereby, except only that from and after the effective date of such
termination, Lessee shall not be obligated to pay Lessor for said Building
Standard Office Electrical Service. If Lessor so discontinues distribution the
aforesaid electrical service, Lessee shall


                                       12
<PAGE>


arrange to obtain electric energy directly from the public utility furnishing
electric energy to the Building. Lessee may obtain such electric energy by means
of the then-existing Building system feeders, risers and wiring to the extent
the same are available, suitable and safe for such purposes. All meters and
additional panel boards, feeders, risers wiring and other conductors and
equipment which may be required to obtain electric energy from the public
utility company shall be installed and maintained by Lessee at its sole expense.
If lessee is unable to obtain such electric service after diligent efforts,
Lessee may cancel this Lease.

         (D) For purposes of this Paragraph 22, "Building Standard Office
Electrical Service" shall mean the electrical energy required to provide the
lighting and operate general office equipment such as typewriters, calculators
and copiers consistent with the requirements as shown on Exhibit C, provided
such lighting and equipment does not require greater than a 15-amp line (except
as otherwise shown on Exhibit C but in no event to include electrical energy for
the operation of any computer installation or data processing equipment, which
energy shall be provided during "Building Hours" as hereinafter defined.

         23. ADDITIONAL RENT. It is expressly agreed that Lessee will pay in
addition to the basic rent, provided in Paragraph 3 above, an additional rental
to cover Lessee's proportionate share, as hereinafter defined, of the increased
cost to Lessor, for each of the categories enumerated herein, over the "Base
Period Costs" for twelve month period commencing the first of the month
subsequent to the date of occupancy (as hereinafter defined) for said
categories.

                           (A) OPERATING COST ESCALATION, If the Operating Costs
                  incurred for the Building in which the Demised Premises are
                  located and Office Building Area for any calendar year or
                  proportionate part thereof during the Lease term shall be
                  greater than Base Operating Costs (adjusted proportionately
                  for periods less than a Lease Year), then Lessee shall pay to
                  Lessor, as additional rent, the proportionate share, as
                  hereinafter defined, of all such excess Operating Costs,
                  provided however, that the annual escalation of Operating
                  Costs shall not exceed five percent (5%) with respect to the
                  following expenses:
                           1. Management fees
                           2. Payroll (reasonable wages and/or salary) of
                              Building Superintendent
                           3. Social security taxes, and other taxes which may
                              be levied against Lessor upon such wages and
                              salaries.
                  Other operating costs, which are not subject to the foregoing
                  cap, may include:
                           4. Real estate taxes
                           5. Electric, gas and water
                           6. Cleaning and maintenance
                           7. Repairs and maintenance
                           8. Fire and other insurance
                           9. Trash removal, Lawn care and snow removal
                          10. Elevator maintenance



                                       13
<PAGE>


                          11. Decorations and security
                          12. Reasonable general office expenses (i.e.
                              telephones stationery, office supplies
                              (collectively "Operating Costs").

Operating costs shall not include any work performed exclusively for a Building
tenant; depreciation of Building or equipment, interest, income or excess profit
taxes; costs of maintaining the Lessor's corporate existence; franchise taxes,
any expenditures required to be capitalized for federal income tax purposes,
unless said expenditures are for the Office Building Area, in which event the
costs thereof shall be included.

                           (B) FUEL, UTILITIES AND ELECTRIC COST ESCALATION.
                  (hereinafter "Utility and Energy Costs") If the Utility and
                  Energy Costs, including any fuel surcharges or adjustments
                  with respect thereto, incurred for water, sewer, other
                  utilities and heating, ventilating and air conditioning for
                  the Building to include all leased and leasable areas and
                  common area electric, lighting, water, sewer and other
                  utilities for the Building and Office Building Area, for any
                  Lease Year or proportionate part thereof, during the Lease,
                  term, shall be greater than the Base Utility and Energy Costs
                  (adjusted proportionately for periods less than a Lease
                  Year), then Lessee shall pay to Lessor as additional rent, its
                  proportionate share, as hereinafter defined, of all such
                  excess Utility and Energy Costs. As used in this paragraph
                  23(B), the Base Utility and Energy Costs shall be the usage
                  incurred (including surcharges and/or adjustments) during the
                  Base Year multiplied by the rates in effect (including
                  surcharges and/or adjustments) during the first twelve (12)
                  months of Lessee's occupancy multiplied by the rates in effect
                  (including surcharges and/or adjustments during.)

                           (C) TAX ESCALATION. If the Real Estate taxes for the
                  Building and Office Building Area at which the Demised
                  Premises are located for any Lease Year or proportionate part
                  thereof, during the Lease Term, shall be greater than the Base
                  Real Estate Taxes (adjusted proportionately for periods less
                  than a Lease Year), then Lessee shall pay to Lessor an
                  additional rent, its proportionate share, as hereinafter
                  defined, of all such excess Real Estate Taxes.

                           As used in this Paragraph 23(C), the words and terms
                  which follow mean and include the following:

                           (1) "Base Real Estate Taxes" shall mean those real
                  estate taxes determined by multiplying the lowest tax rate in
                  effect any time between Calendar Year and the year in which
                  the Building is assessed as a fully completed building (to
                  include the aforesaid years), times the assessment for the
                  Office Building Area and Building



                                       14
<PAGE>


                  as Real Estate Taxes payable during calendar year 2000.

                           (11) "Real Estate Taxes" shall mean the property
                  taxes and assessments imposed upon the Building and Office
                  Building Area, as such, payable to the Lessor. If due to a
                  future change in the method of taxation, any franchise, income
                  or profit tax shall be levied against Lessor in substitution
                  for, or in lieu of, or in addition to, any tax which would
                  otherwise constitute a Real Estate Tax, such franchise, income
                  or profit tax shall be deemed to be a Real Estate Tax for the
                  purposes hereof; conversely, any additional real estate tax
                  hereafter imposed in substitution for, or in lieu of any
                  franchise, income or profit tax (which is not in substitution
                  for, or in lieu of, or in addition to, a Real Estate Tax as
                  hereinbefore provided) shall not be deemed a Real Estate Tax
                  for the purposes hereof.

                           (D) LEASE YEAR. As used in this Paragraph 23, Lease
                  Year shall mean the twelve (12) month period commencing when
                  possession is delivered, and each twelve (12) month period
                  thereafter. Once the base costs are established, in the event
                  any lease period is less than twelve (12) months, then the
                  Base Period Costs for the categories listed above shall be
                  adjusted to equal the proportion that said period bears to
                  twelve (12) months and Lessee shall pay to Lessor an
                  additional rent for such period, an amount equal to Lessee's
                  proportionate share, as hereinafter defined, of the excess for
                  said period over the adjusted base with respect to each of the
                  aforesaid categories.

                           (E) PAYMENT. At any time, and from time to time,
                  after the establishment of the Base Period Costs for each of
                  the categories referred to above, Lessor shall advise the
                  Lessee in writing of Lessee's proportionate share with respect
                  to each of the categories as estimated for the next twelve
                  (12) month period (and for each succeeding twelve (12) month
                  period or proportionate part thereof if the period prior to
                  the Lease's termination is less than twelve (12) months as
                  then known to the Lessor, and thereafter, the Lessee shall pay
                  an additional rent, its proportionate share as hereinafter
                  defined, of these costs for then current period affected by
                  such advice (as the same may be periodically revised by Lessor
                  as additional costs are incurred) in equal monthly
                  installments, such new rates being applied to any months for
                  which the rental shall have already been paid which are
                  affected by the Operating Cost Escalation and/or Utility and
                  Energy Cost Escalation and/or Tax Escalation Costs above
                  referred to, as well as the unexpired months of the current
                  period, the adjustment for the then expired months to be made
                  at the payment of the next succeeding monthly rental, all
                  subject to final adjustment at the expiration of each Lease
                  Year as defined in Subparagraph (D) hereof (or proportionate
                  part hereof, if the last period prior to the Lease's
                  termination is less than twelve



                                       15
<PAGE>


                  (12) months). However, Lessor shall be reimbursed by Lessee
                  monthly during the first year of the Lease Term for additional
                  Utility and Energy Cost Escalations resulting from an increase
                  in the monthly rate over the Base Utility Rate.

                           Notwithstanding anything herein contained to be
                  contrary, in the event the last period prior to the Lease's
                  termination is less than twelve (12) months, the Base Period
                  Costs during said period shall be proportionately reduced to
                  correspond to the duration of said final period.

                           (F) BOOKS AND RECORDS. For the protection of Lessee
                  Lessor shall maintain books of account which shall be open to
                  Lessee and its representatives at all reasonable times so that
                  Lessee can determine that such Operating, Utility, Energy and
                  Tax Costs have, fact been paid or incurred. Any disagreement
                  with respect to any one or more of said charges if not
                  satisfactorily settled between Lessor and Lessee shall be
                  referred by either party to an independent certified public
                  accountant to be mutually agreed upon, and if such an
                  accountant cannot be agreed upon, the American Arbitration
                  Association may be asked by either party to select an
                  arbitrator, whose decision on the dispute will be final and
                  binding upon both parties, who shall jointly share any cost of
                  such arbitration.

         24. LESSEE'S ESTOPPEL. Lessee shall, from time to time not less than
(10) days' prior written request by Lessor, execute, acknowledge and deliver to
Lessor a written statement certifying that the Lease is unmodified and in full
force and effect, or that the lease is in full force and effect as modified and
listing the instruments of modification; the dates to which the rents and
charges have been paid; and, to the best of Lessee's knowledge, whether or not
Lessor is in default hereunder, and if so, specifying the nature of the default.
It is intended that any such statement delivered pursuant to this paragraph may
be relied on by a prospective purchaser of Lessor's interest or mortgagee of
Lessor's interest or assignee of any mortgage of Lessor's interest. Lessee shall
require One Hundred and 00/100 Dollars ($100.00.)

         25. HOLDOVER TENANCY. If Lessee holds possession of the premises after
the term of this Lease, Lessee shall become a tenant from month to month under
the provisions herein provided, but at a monthly basic rental as provided for
pursuant to N.J.S.A. 2:42-6 and without the requirement for demand or notice by
Lessor to Lessee demanding delivery of possession of said Premises (but
Additional Rent shall continue as provided in this Lease), which sum shall be
payable in advance on the first day of each month, as such tenancy shall
continue until terminated by Lessor, or until Lessee shall have given to Lessor,
at least sixty (60) days prior to the intended date of termination, a written
notice of intent to terminate such tenancy.



                                       16
<PAGE>


         26. RIGHT TO SHOW PREMISES. Lessor may show the Premises to prospective
purchasers and mortgagees; and, during the twelve (12) months prior to
termination of this Lease, to prospective tenants, during business hours on
reasonable notice to Lessee.

         27. LESSOR'S WORK -LESSOR'S DRAWINGS. (A) Lessor agrees that at
Lessors' expense prior to the commencement of the term of this lease, it will do
substantially all of the work in the Demised premises in accordance with
Exhibit C attached hereto and made a part hereof, subject only to normal punch
list items.

         (B) Lessee will timely supply such drawings and information to Lessor
as set forth in Exhibit C. Any delay occasioned by Lessee's failure to timely
supply such drawings and information shall not delay the commencement date of
the term and Lessee's obligations hereunder and the same shall commence on the
date the Premises would have been delivered to Lessee pursuant to Paragraph 2,
but for Lessee's delay.

         28. WAIVER OF TRIAL BY JURY. To the extent such waiver is permitted by
law, the parties waive trial by jury in any action or preceding brought in
connection with this Lease or the Premises.

         29. LATE CHARGE. Anything in this lease to the contrary
notwithstanding, at Lessor's option, Lessee shall pay a "Late Charge" of eight
(8%) percent of any installment of rent or additional rent paid more than
fifteen (15) days after the due date thereof, to cover the extra expenses
involved in handling delinquent payments.

         30. LESSEE'S INSURANCE. Lessee covenants to provide on or before the
Commencement Date a comprehensive policy of general liability insurance naming
the Lessor as an additional insured, insuring Lessee against any liability
commonly insured against and occasioned by accident resulting from any act or
omission on or about the Premises and any appurtenances thereto. Such policy is
to be written by an Insurance company qualified to do business in the State of
New Jersey reasonably satisfactory to Lessor. The policy shall be with limits
not less than One Million and 00/100 ($1,000,000.00) Dollars in respect to any
one person, in respect to any one accident, and in respect of property damage.
Said limits shall be subject to periodic review and Lessor reserves the right to
increase said coverage limits, if in the reasonable opinion of Lessor, said
coverage becomes inadequate and is less than that commonly maintained by tenants
in similar buildings in the area by tenants making similar uses. At least
fifteen (15) days prior to the expiration or termination date of any policy, the
Lessee shall deliver a renewal or replacement policy with proof of payment of
the premium therefor.

         31. NO OTHER REPRESENTATION. No representations or




                                       17
<PAGE>


promises shall be binding on the parties hereto except those representations and
promises contained herein or in some future writing signed by the party making
such representation(s) or promises.

         32. QUIET ENJOYMENT. Lessor covenants that, and so long as, Lessee pays
the rent, and any additional rent as herein provided, and performs the covenants
hereto, Lessor shall do nothing to affect Lessee's right to peaceably and
quietly have, hold and enjoy the Premises for the herein mentioned, subject to
the provisions of this Lease.

         33. INDEMNIFICATION. Notwithstanding anything to the contrary contained
in the Lease and subject to the third paragraph of Section 10 of the Lease, each
party hereto shall remain liable for its own negligent or otherwise tortious
acts, errors, or omissions. Lessee agrees to indemnify and hold Landlord
harmless against and from any and all costs, expenses, claims, demands,
obligations and liabilities, arising out of Lessee's negligence or willful
misconduct in connection with the condition of, state of, construction, repair,
or use of the building in which the Premises are located and any of its common
areas, including all adjacent sidewalks, alleys and parking lots.

         34. PARAGRAPH HEADINGS. The paragraph headings in this lease and
position of its provisions are intended for convenience only and shall not be
taken into consideration in any construction or interpretation of this Lease for
any of its provisions.

         35. APPLICABILITY TO HEIRS AND ASSIGNS. The provisions of this Lease
shall apply to, bind and inure to the benefit of Lessor and Lessee, and their
respective heirs, successors, legal representatives and assigns. It is
understood that the term "Lessor" as used in this Lease means only the owner, a
mortgagee in possession or a term Lessee of the Building, so that in the event
of any sale of the Building or of any lease thereof, or if a mortgagee shall
take possession of the Premises, the Lessor named herein shall be and hereby is
entirely freed and relieved of all covenants and obligations of Lessor hereunder
accruing thereafter, and it shall be deemed without further agreement that the
purchaser, the term Lessee of the Building, or the mortgagee in possession has
assumed and agreed to carry out any and all covenants and obligations of Lessor
hereunder.

         36. PARKING SPACES. Lessee's occupancy of the Demised Premises shall
include the use of four parking spaces for each 1,000 sq. ft. of Demises Office
Space.

         Lessee shall, upon request, promptly furnish to Lessor the license
numbers of the cars operated by Lessee and its subtenants, invitees,
concessionaires, officers and employees. If any vehicle of the Lessee, or of any
subtenant, licensee, concessionaire, or of their respective officers, agents or
employees, is parked in any part of the



                                       18
<PAGE>


Common Area other than the employee parking area(s) designated therefor by
Lessor, Lessee shall pay to Lessor such penalty as may be fixed by Lessor from
time to time. All amounts due under the provisions of this Paragraph shall be
deemed to be additional rent.

         37. LESSOR'S LIABILITY FOR LOSS OF PROPERTY. In the absence of Lessor's
gross negligence, Lessor shall not be liable for any loss of property from any
cause whatsoever, including but not limited to theft or burglary from the
Demised Premises, and any such loss arising from the acts of Lessor, its agents,
servants or invitees, or from defects, errors or omissions in the construction
or design of the Demised Premises and/or the Building including the structural
and non-structural portions thereof, and Lessee covenants and agrees to make no
claim for any such loss at any time.

         38. PARTIAL INVALIDITY. If any of the provisions of this lease, or the
application thereof to any person or circumstances, shall to any extent, be
invalid or unenforceable, the remainder of this lease, or the application of
such provision or provisions to persons or circumstances other than those as to
whom or which it is held invalid or unenforceable, shall not be effected
thereby, and every provision of this lease shall be valid and enforceable to
the fullest extent permitted by Law.

         39. BROKER. Lessee and Lessor represents and warrants that REMAX
SERVICES has negotiated in bringing about this lease and Lessee agrees to
indemnify and hold Lessor and its mortgagee(s) harmless from any and all claims
of other brokers and expenses in connection therewith arising out of or in
connection with the negotiation of or the entering into this Lease by Lessor and
Lessee. In no event shall the Lessee have any obligation to any broker involved
in this transaction, including REMAX SERVICES.

         40. PERSONAL LIABILITY. Notwithstanding anything to the contrary
provided in this Lease, it is specifically understood and agreed, such agreement
being a primary consideration for the execution of this lease by Lessor, that
there shall be absolutely no personal liability on the part of Lessor, its
successors, assigns or any mortgagee in possession (for the purpose of this
paragraph collectively referred to as "Lessor"), with respect to any of the
terms, covenants and conditions of this lease, and that Lessee shall look
solely to the equity of Lessor in the Building for the satisfaction of each and
every remedy of Lessee in the event of any breach by Lessor of any of the terms,
covenants and conditions of this Lease to be performed by Lessor, such
exculpation of liability to be absolute and without any exceptions whatsoever.

         41. NO OPTION. The submission of this Lease Agreement for examination
does not constitute a reservation of or option for the



                                       19
<PAGE>


Premises and this Lease Agreement becomes effective as a Lease Agreement only
upon execution and delivery thereof by Lessor and Lessee.

         42. DEFINITIONS. (A) PROPORTIONATE SHARE. Lessee's Proportionate Share,
wherever that phrase is used, shall be 10.9 per cent which the parties agree
reflects and will be continually adjusted to reflect the ratio of the gross
square feet of the area rented to Lessee (including an allocable share of all
common facilities) as compared with the total number of gross square feet of the
entire Building (or additional buildings that may be constructed with the Office
Building Area) measured outside wall to outside wall but excluding therefrom any
storage areas. Lessor shall have the right to make changes or revisions in the
common facilities of the Building, so as to provide additional leasing area.
Lessor shall also have the right to construct additional buildings in the Office
Building Area for such purposes as Lessor may deem appropriate, and subdivide
the lands for that purpose if necessary, and upon so doing, the Office Building
Area shall become the subdivided lot on which the Building in which the Demised
Premises is located. However, if any service provided for in Paragraph 23(A) or
any utility provided for in paragraph 23(B) is separately billed or separately
metered within the Building, then the square footage so billed or metered shall
be subtracted from the denominator (the Building's total number of gross square
feet) and the Lessee's Proportionate Share for such service and/or utility shall
be separately computed, and the Base Costs for such item shall not include any
charges attributable to said square footage.

         (B) COMMON FACILITIES. Common facilities shall mean the non-assigned
parking spaces; lobby; elevator(s), fire alarm, public hallways; public
lavatories; all other general Building facilities that service all Building
tenants; air conditioning rooms; fan rooms, janitors' closets; telephone
closets; elevator shafts and machine rooms; flues; stacks; pipe shafts and
vertical ducts with their enclosing walls. Lessor may at any time close
temporarily any Common Area to make repairs or changes therein or to effect
construction, repairs or changes within the Building, or to discourage
non-tenant parking, and may do such other acts in and to the Common Area as in
its judgment may be desirable to improve the convenience thereof.

         (C) FORCE MAJEURE. Force majeure shall mean and include those
situations beyond Lessor's control, including by way of example and not by way
of limitation, acts of God; accidents; repairs; strikes; shortages of labor,
supplies or materials; inclement weather; or where applicable, the passage of
time while waiting for an adjustment of insurance proceeds.

         (D) BUILDING HOURS. As used in this lease the "Building Hours" shall be
Monday through Friday, 8:00 a.m. to 6:00 p.m., and


                                       20
<PAGE>


on Saturdays from 8:00 a.m. to 1:00 p.m. excluding those holidays as set forth
on Exhibit E attached hereto and made a part hereof, except that common area
lighting in the Building and Office Building Area shall be maintained for such
additional hours as, in Lessor's sole judgment, is necessary to be desirable to
insure proper operation of the Building and Building Area.

         43. LEASE COMMENCEMENT. Notwithstanding anything contained herein to
the contrary, if Lessor, for any reason whatsoever, including Lessor's
negligence, except as provided for in Paragraph 27(B) cannot deliver possession
of the Premises's provided for in Paragraph 27(A) to Lessee at the commencement
of the agreed term as set forth in Paragraph 2, this lease shall not be void or
voidable, nor shall Lessor be liable to Lessee for any loss or damage resulting
therefrom, but in that event, the Lease Term shall be for the full term as
specified above to commence from and after the date Lessor shall have delivered
possession of the premises to Lessee or from the date Lessor would have
delivered possession of the premises to Lessee but for Lessee's failure to
timely supply to Lessor such drawings and/or information required by Exhibit C
(herein the "Commencement Date") and to terminate midnight on the day preceding
the second anniversary of the Commencement Date, and if requested by Lessor,
Lessor and Lessee shall, by a writing signed by the parties, ratify and confirm
said commencement and termination dates.

          44. NOTICES. Any notice by either party to the other shall be in
 writing and shall be deemed to have been duly given only if delivered
 personally or sent by registered mail or certified mail in a postpaid envelope
 addressed, if to Lessee, at the above described Building; if to Lessor, at
 Lessor's address as set forth above; or, to either at such other address as
 Lessee or Lessor, respectively, may designate in writing. Notice shall be
 deemed to have been duly given, if delivered personally, on delivery thereof,
 and if mailed, upon the tenth (10th) day after the mailing thereof.

         45. ACCORD AND SATISFACTION. No payment by Lessee or receipt by Lessor
of a lesser amount than the rent and additional charges payable hereunder shall
be deemed to be other than a payment on account of the earliest stipulated basic
rent and additional rent, nor shall any endorsement or statement on any check or
any letter accompanying any check or payment for rent or additional rent be
deemed an accord and satisfaction, and Lessor may accept such check or payment
without prejudice to Lessor's right to recover the balance of such rent and
additional rent or pursue any other remedy provided herein or by law.

         46. EFFECT OF WAIVERS. No failure by Lessor to insist upon the strict
performance of any covenant, agreement, term or condition of this Lease, or to
exercise any right or remedy consequent



                                       21
<PAGE>


upon a breach thereof and no acceptance of full or partial rent during the
continuance of any such breach, shall constitute a waiver of any such breach or
of such covenant, agreement, term or condition. No consent or waiver, express or
implied, by Lessor to or of any breach of any covenant, condition or duty of
Lessee shall be construed as a consent or waiver to or of any other breach of
the same or any other covenant, condition or duty, unless in writing signed by
Lessor.

         47. LEASE CONDITION. This lease is expressly conditioned upon Lessor
receiving the consent and approval of Lessor's mortgagee to its terms and
provisions not later than thirty (30) days after its execution by Lessee, and
delivery to Lessor. Should said consent not be received within the aforesaid
time period, Lessor may, at Lessor's sole option, cancel this lease and return
the first month's rent and security to Lessee, which Lessee has deposited with
Lessor upon execution of this Lease, and thereafter the parties shall have no
further obligations to each other with respect to this Lease.

         48. MORTGAGEE'S NOTICE AND OPPORTUNITY TO CURE. Lessee agrees to give
any mortgagees and/or trust deed holders, by Registered Mail, a copy of any
notice of default served upon the Lessor, provided that, prior to such notice,
Lessee has been notified in writing (by way of notice of assignment of rents and
leases, or otherwise) of the address of such mortgagees and/or trust deed
holders. Lessee further agrees that, if Lessor shall have failed to cure such
default within the time provided for in this lease, then the mortgagees and/or
trust deed holders shall have an additional thirty (30) days within which to
cure such default or if such default cannot be cured within that time, then such
additional time as may be necessary if within such thirty (30) days, any
mortgagee and/or trust deed holder has commenced and is diligently pursuing the
remedies necessary to cure such default (including but not limited to
commencement of foreclosure proceedings, if necessary to effect such cure), in
which event this Lease shall not be terminated while such remedies are being so
diligently pursued.

         49. OPTION TO RENEW. Provided Lessee is not then in default under any
of the terms or provisions on the within Lease, Lessee shall be accorded an
option to renew the within Lease Agreement for an additional term of Five (5)
years, at a basic rental which is then (95%) percent of Lessor's determination
of fair market rental value, based upon comparable rentals within a five (5)
mile radius. In no event, however, shall the annual basic rent for the
following five years be less then the annual basic rent payable during the first
five (5) years of the term. In order to exercise the within option, Lessee must
give notice, in writing, on or before March 31, 2004. In the event Lessee fails
to provide said notice, delivered to Lessor during the period herein stated, the
option to renew the subject premises shall be waived. Upon receipt of notice
from Lessee that it intends to exercise the within option Lessor shall, within
thirty (30)



                                       22
<PAGE>


days thereafter inform Lessee of the basic rent for said option period and
Lessee shall within thirty (30) days of receipt of notice by Lessor of the basic
rent, advise. Lessee whether it shall complete or rescind the exercise of its
option to renew for a term of Five (5) years at the basic rent provided.

         50. ATTORNEY'S FEES. Should Lessor cure Lessee's breach or be
successful in any litigated dispute Lessor and Lessee, or should Lessor be
required to defend itself in any action in which Lessee is a defendant and in
which Lessor is ultimately found to have no inability or culpability in the
matter by a Court of competent jurisdiction, then Lessor shall be entitled to
reasonable attorney's fees from Lessee. Correspondingly, should Lessee be
successful in any litigated dispute between Lessee and Lessor, then Lessee shall
be entitled to reasonable attorney's fees from Lessor.


         IN WITNESS WHEREOF, the parties have hereunto set their hands and seals
the day and year first above written.


                               WHITNEY ASSOCIATES



/s/ illegible              By: /s/ Frank N. Bovino
- --------------------------     ---------------------------------------------
WITNESS                        Frank N. Bovino, General Partner





                               AMERICA'S SHOPPING MALL, INC.



                           By: /s/ illegible
- --------------------------     ---------------------------------------------
WITNESS





                                       23


<PAGE>

                                                                    EXHIBIT 11.1


                          AMERICA'S SHOPPING MALL, INC.

                       COMPUTATION OF EARNINGS PER SHARE

                        Weighted average number of shares
                            Year ended April 30, 1998


<TABLE>
<CAPTION>
        Date                    Shares                # of days
        ----                    ------                ---------

<S>                           <C>                        <C>       <C>
       May-97                 24,677,200                  31         764,993,200
       Jun-97                 24,677,200                  30         740,316,000
       Jul-97                 24,677,200                  31         764,993,200
       Aug-97                 24,677,200                  31         764,993,200
       Sep-97                 24,677,200                  30         740,316,000
       Oct-97                 24,677,200                  31         764,993,200
       Nov-97                 24,677,200                  30         740,316,000
       Dec-97                 24,677,200                  31         764,993,200
       Jan-98                 24,677,200                  31         764,993,200
       Feb-98                 24,677,200                  28         690,961,600
       Mar-98                 24,677,200                  31         764,993,200
       Apr-98                 24,677,200                  30         740,316,000
                                                         ---       -------------
                                                         365       9,007,178,000
                                                         ===       =============

Average shares outstanding                                            24,677,200
                                                                   =============

Shares outstanding -
adjusted for 1-for-30
conversion in July 1999                                                  822,573
                                                                   =============
</TABLE>


<PAGE>

                        Weighted average number of shares
                            Year ended April 30, 1999

<TABLE>
<CAPTION>
        Date                          Shares             # of days
        ----                          ------             ---------

<S>                                 <C>                     <C>    <C>
       May-98                       24,677,200               31      764,993,200
       Jun-98                       24,677,200               30      740,316,000
       Jul-98                       24,677,200               31      764,993,200
       Aug-98                       24,677,200               31      764,993,200
       Sep-98                       24,677,200               30      740,316,000
       Oct-98                       24,677,200               31      764,993,200
       Nov-98                       24,677,200               30      740,316,000
       Dec-98                       24,677,200               31      764,993,200
       Jan-99                       24,677,200               31      764,993,200
       Feb-99                       24,677,200               28      690,961,600
       Mar-99                       24,677,200               31      764,993,200
April 1 - April 7, 1999             24,677,200                7      172,740,400
April 8- April 30, 1999             31,427,200               23      722,825,600
                                                            ---    -------------

                                                            365    9,162,428,000
                                                            ===    =============

Average shares outstanding                                            25,102,542
                                                                   =============

Shares outstanding -
adjusted for 1-for-30
conversion in July 1999                                                  836,751
                                                                   =============
</TABLE>

<PAGE>

                        Weighted average number of shares
                          May 1, 1999 to July 31, 1999

<TABLE>
<CAPTION>

        Date                           Shares            # of days
        ----                           ------            ---------

<S>                                  <C>                     <C>     <C>
May 1- May 25, 1999(A)               1,987,614               25       49,690,350
May 26- May 31, 1999                 2,320,948                6       13,925,688
       Jun-99                        2,320,948               30       69,628,440
       Jul-99                        2,320,948               31       71,949,388
                                                             --      -----------

                                                             92      205,193,866
                                                             ==      ===========

Average shares outstanding                                             2,230,368
                                                                     ===========
</TABLE>



<TABLE>
<S>                                  <C>             <C>             <C>
(A)  30-Apr-99                       31,427,200
                                     ----------      =                 1,047,614
                                         30

     May 1, 1999 shares issued                                           940,000
                                                                     -----------
                                                                       1,987,614
                                                                     ===========
</TABLE>



<PAGE>

                                                                    EXHIBIT 21.1

                  SUBSIDIARIES OF AMERICA'S SHOPPING MALL, INC.


America's Shopping Mall, Inc.

     The Deerskin Companies, Inc., a Nevada corporation, does business under the
     names "Deerskin" and "Joan Cook."

     The Remarkable Group, Inc., a Nevada  corporation,  does business under the
     names "Creadis Promotions" and "Remarkable Products."

          Creadis Promotions, Inc., a New York corporation.

          Dynamic Products Corp., a Nevada corporation.

          Remarkable Office Products, Inc., a New Jersey corporation.



<PAGE>

                                                                    EXHIBIT 23.1

                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


We hereby consent to the use in the America's  Shopping Mall, Inc.  Registration
Statement on Form SB-2 of our reports dated July 30, 1999 for America's Shopping
Mall,  Inc.,  September  10,  1999  for  the  Deerskin  and  Joan  Cook  Catalog
Businesses,  August 17, 1999 for Dynamic  Products Corp. and Subsidiary,  August
17, 1999 for Creadis Promotions, Inc. and April 8, 1999 for Heyden Incorporated,
which appear in such Registration Statement. We also consent to the reference to
us under the heading "Experts" in such Registration Statement.

/s/ Arthur Yorkes & Company
Arthur Yorkes & Company


New York, New York
December 9, 1999




<PAGE>

                                                                    EXHIBIT 23.2




                         CONSENT OF INDEPENDENT AUDITORS





         We consent to the use in this  Registration  Statement on Form SB-2 and
the related  prospectus  relating to the offering of 5,157,310  shares of Common
Stock of America's  Shopping Mall,  Inc. of our report,  dated July 23, 1998, on
the consolidated  financial  statements of Dynamic Products Corp. and Subsidiary
contained herein,  and to the use of our name and the statements with respect to
us appearing under the heading "Experts" in the prospectus.




                                           /s/ Smallberg Sorkin & Company LLP
                                           SMALLBERG SORKIN & COMPANY LLP




New York, NY
December 3, 1999






<TABLE> <S> <C>


<ARTICLE> 5

<S>                             <C>                     <C>
<PERIOD-TYPE>                   YEAR                   3-MOS
<FISCAL-YEAR-END>                          APR-30-1999             APR-30-2000
<PERIOD-END>                               APR-30-1999             JUL-31-1999
<CASH>                                               0                  35,454
<SECURITIES>                                         0                 682,034
<RECEIVABLES>                                        0                 330,468
<ALLOWANCES>                                         0                       0
<INVENTORY>                                          0               3,260,550
<CURRENT-ASSETS>                               150,000               4,690,965
<PP&E>                                               0                 369,084
<DEPRECIATION>                                       0                  84,323
<TOTAL-ASSETS>                                 206,509               9,629,969
<CURRENT-LIABILITIES>                           57,022               1,749,398
<BONDS>                                              0               5,528,903
                                0                       0
                                          0               3,995,000
<COMMON>                                       149,487               1,871,340
<OTHER-SE>                                           0             (3,514,672)
<TOTAL-LIABILITY-AND-EQUITY>                   206,509               9,629,969
<SALES>                                              0               1,457,849
<TOTAL-REVENUES>                                     0               1,457,849
<CGS>                                                0                 491,191
<TOTAL-COSTS>                                        0                 491,191
<OTHER-EXPENSES>                               118,040               1,534,950
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                                   0                 167,705
<INCOME-PRETAX>                              (118,040)               (735,997)
<INCOME-TAX>                                         0                       0
<INCOME-CONTINUING>                          (118,040)               (735,997)
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                 (118,040)               (648,758)
<EPS-BASIC>                                     (0.14)                  (0.29)
<EPS-DILUTED>                                   (0.14)                  (0.29)



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