DESTINY MEDIA TECHNOLOGIES INC
S-8, 2000-11-17
BUSINESS SERVICES, NEC
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             As filed with the Securities and Exchange Commission on
                                                , 2000
                            -------------------
                      Securities Act Registration No. 333-
--------------------------------------------------------------------------------


                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM S-8
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933


                        DESTINY MEDIA TECHNOLOGIES, INC.
             (Exact name of registrant as specified in its charter)

            Colorado                                          84-1516745
-----------------------------------                    ------------------------
  (State or other jurisdiction                             (I.R.S. Employer
of incorporation or organization)                       Identification number)

555 West Hastings St.
Suite 950
Vancouver, British Columbia, Canada                             V6B 4N4
-----------------------------------                             -------
(Address of principal executive offices)                      (Zip Code)

             DESTINY MEDIA TECHNOLOGIES, INC. 1999 STOCK OPTION PLAN
             -------------------------------------------------------
                            (Full Title of the Plan)

Steve Vestergaard,                                    Copies to:
Chief Executive Officer                               Andrew I. Telsey, Esquire
Destiny Media Technologies, Inc.                      Andrew I. Telsey, P.C.
555 West Hastings St.                                 12835 E. Arapahoe Rd.
Vancouver, British Columbia, Canada V6B 4N4           Tower I, Penthouse
-------------------------------------------           Englewood, Colorado 80112
(Name & address of agent for service)                 (303) 768-9221


                                 (604) 609-7736
  ----------------------------------------------------------------------------
          (Telephone number, including area code, of agent for service)

                        (CALCULATION OF REGISTRATION FEE)
--------------------------------------------------------------------------------
                                         Proposed      Proposed
                           Amount        maximum        maximum      Amount of
Title of securities        to be         offering      aggregate    registration
to be registered         registered      price per     offering         fee
                                           Share         price
--------------------------------------------------------------------------------

Common Stock,              850,000       $0.2385*      $202,725        $53.52
$0.001 par value ........  shares
--------------------------------------------------------------------------------

*Estimated for calculation of registration fee only, pursuant to Rule 457(h)(1),
calculated  on the  basis of the  average  high and low  price of the  Company's
common stock on the  Electronic  Bulletin  Board for the period from November 9,
2000 to November 15, 2000.

In addition,  pursuant to Rule 416(c)  promulgated  under the  Securities Act of
1933, this Registration Statement covers an indeterminate amount of interests to
be offered or sold pursuant to the Destiny Media  Technologies,  Inc. 1999 Stock
Option Plan described herein.

                   This Form S-8 consists of forty-nine pages.
                  Exhibits are indexed beginning at page five.

--------------------------------------------------------------------------------




<PAGE>



                          PART II. INFORMATION REQUIRED
                          IN THE REGISTRATION STATEMENT

Item 3.  Incorporation of Documents by Reference.

         The  following   documents  are  incorporated  into  this  Registration
Statement by reference:

         (1) The Company's  Registration Statement on Form 10-SB, which includes
the Company's most recent audited financial statements for the fiscal year ended
August 31, 1999;

         (2) All other reports filed by the registrant pursuant to Section 13(a)
or 15(d) of the Securities Exchange Act of 1934 since the end of the fiscal year
covered by the Registration Statement referred to in (1), above.

         All  documents  subsequently  filed by the Company  pursuant to Section
13(a), 13(c), 14 and 15(d) of the Securities Exchange Act of 1934 after the date
of this  Registration  Statement  and prior to the  filing of a post-  effective
amendment to this  Registration  Statement  which  indicates that all securities
offered by this  Registration  Statement have been sold or which deregisters all
securities then remaining unsold shall be deemed to be incorporated by reference
into this Registration Statement and to be a part hereof from the date of filing
of such documents.

         Any  statement  contained  in a document  incorporated  or deemed to be
incorporated  herein by reference  shall be deemed to be modified or  superseded
for  purposes  of this  Registration  Statement  to the extent  that a statement
contained herein or in any other subsequently filed document which also is or is
deemed to be  incorporated  herein by  reference  modifies  or  supersedes  such
statement.  Any such  statement so modified or  superseded  shall not be deemed,
except as so modified or superseded,  to constitute a part of this  Registration
Statement.

Item 4.  Description of Securities.

         The Common Stock of the Company is  registered  under Section 12 of the
Securities Exchange Act of 1934, as amended.

Item 5.  Interests of Named Experts and Counsel.

         Not Applicable.

Item 6.  Indemnification of Directors and Officers.

         The  Company's  Bylaws  provide  that the Company  will  indemnify  any
officer or director to the full extent permitted by law.

         Insofar as indemnification for liabilities arising under the Act may be
permitted to officers and  directors  of the Company  pursuant to the  foregoing
provisions or  otherwise,  the Company  understands  that, in the opinion of the
Securities  and Exchange  Commission,  such  indemnification  is against  public
policy as expressed in the Act and therefore unenforceable,  In the event that a
claim for  indemnification  for such liabilities  (other than the payment by the
Company  of  expenses  paid by a  director  or  officer  of the  Company  in the
successful defense of any action,  suit or proceeding) is asserted by an officer
or director for liabilities  arising under the Act, the Company will (unless the
question has already been determined by a precedent  deemed to be  controlling),
submit  to a court of  appropriate  jurisdiction  the  question  whether  or not
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

Item 7.  Exemption from Registration Claimed.

         Not Applicable.

                                        2


<PAGE>




Item 8.  Exhibits.

         The  following is a complete  list of exhibits  filed as a part of this
Registration Statement and which are incorporated herein.

Exhibit No.

     4.1          Destiny Media Technologies, Inc. 1999 Stock Option Plan

      5           Opinion  of  Andrew  I. Telsey, P.C. regarding legality of the
                  securities covered by this Registration Statement.

     24.1         The  consent  of  Andrew  I.  Telsey,  P.C.,  counsel  for the
                  Company,  to  the  use  of their  opinion with  respect to the
                  legality  of  the  securities  covered  by  this  Registration
                  Statement   and  to  the  references  to  such  firm  in  this
                  Registration  Statement  is contained in such opinion filed as
                  Exhibit 5 to this Registration Statement.

     24.2         Consent of KPMG LLP, independent auditors.

Item 9.  Undertakings.

         (a)      The undersigned registrant hereby undertakes:

                  (1) To file,  during any  period in which  offers or sales are
being made, a post-effective amendment to this registration statement to include
any material information with respect to the plan of distribution not previously
disclosed  in  the  registration  statement  or  any  material  change  to  such
information in the registration statement.

                  (2) That, for the purpose of determining  any liability  under
the Securities Act of 1933, each such  post-effective  amendment shall be deemed
to be a new registration  statement  relating to the securities offered therein,
and the  offering  of such  securities  at that  time  shall be deemed to be the
initial bona fide offering thereof.

                  (3) To remove from  registration by means of a  post-effective
amendment  any of the  securities  being  registered  which remain unsold at the
termination of the offering.

         (b) The undersigned  registrant hereby undertakes that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange Act of 1934 (and each filing of an employee  benefit plan's
annual report pursuant to section 15(d) of the Securities  Exchange Act of 1934)
that is incorporated by reference in this Registration Statement shall be deemed
to be a new registration  statement  relating to the securities  offered herein,
and the  offering  of such  securities  at that  time  shall be deemed to be the
initial bona fide offering thereof.

         (c)  Insofar as  indemnification  for  liabilities  arising  out of the
Securities Act of 1933 may be permitted to directors,  officers and  controlling
persons of the registrant pursuant to the foregoing provisions or otherwise, the
registrant  has been advised that in the opinion of the  Securities and exchange
Commission such indemnification is against public policy as expressed in the Act
and is, therefore,  unenforceable. In the event that a claim for indemnification
against such  liabilities  (other than the payment by the registrant of expenses
incurred or paid by a director,  officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction to question  whether such  indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.

                                        3


<PAGE>



                                   SIGNATURES

         The Registrant.  Pursuant to the  requirements of the Securities Act of
1933, the Registrant certifies that it has reasonable grounds to believe that it
meets all of the  requirements  for filing on Form S-8 and has duly  caused this
registration statement to be signed on its behalf by the undersigned,  thereunto
duly authorized, in the City of Vancouver, Province of British Columbia, Canada,
on November 17, 2000.

                                   DESTINY MEDIA TECHNOLOGIES, INC.


                                   By:s/ Steve Vestergaard
                                      ------------------------------------------
                                      Steve Vestergaard, Chief Executive Officer

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
registration  statement  has been signed below by the  following  persons in the
capacities and on the date indicated.

                                             Signatures and Capacities:
                                             --------------------------

Dated:  November 17, 2000              s/ Steve Vestergaard
                                       -----------------------------------------
                                       Steve Vestergaard, Director

Dated:  November 17, 2000              s/ Howard Louie
                                       -----------------------------------------
                                       Howard Louie, Director

Dated:  November 17, 2000              s/ Greg Foisy
                                       -----------------------------------------
                                       Greg Foisy, Director

Dated:  November 17, 2000              s/ Ed Kolic
                                       -----------------------------------------
                                       Ed Kolic, Director

         The Plan.  Pursuant to the  requirements of the Securities Act of 1933,
the Plan Administrator has duly caused this Registration  Statement to be signed
on its behalf by the  undersigned,  thereunto  duly  authorized,  in the City of
Vancouver, Province of British Columbia, Canada on November 17, 2000.

                                       DESTINY MEDIA TECHNOLOGIES, INC. 1999
                                       STOCK OPTION PLAN



                                       By:s/ Mark Lotz
                                          --------------------------------------
                                          Mark Lotz, Plan Administrator

                                        4


<PAGE>



                                  EXHIBIT INDEX

         The  following is a complete  list of exhibits  filed as a part of this
Registration Statement and which are incorporated herein.

Exhibit No.                                                                 Page
-----------                                                                 ----

     4.1          Destiny Media Technologies, Inc.
                    1999 Stock Option Plan                                     6

      5           Opinion of Andrew I. Telsey, P.C.
                    regarding legality of the securities
                    covered by this Registration Statement.                   45

     24.1         The consent of Andrew I. Telsey, P.C.,
                    legal counsel for the Company to the use of
                    their opinion with respect to the legality of the
                    securities covered by this Registration Statement
                    and to the references to such firm in this
                    Registration Statement is contained in such
                    opinion filed as Exhibit 5 to this Registration
                    Statement.                                                 -

     24.2         Consent of KPMG LLP, independent auditors.                  48





                                        5


<PAGE>



                        Destiny Media Technologies, Inc.

                             ---------------------

                                  EXHIBIT 4.1

                             ---------------------

                      DESTINY MEDIA TECHNOLOGIES, INC. 1999

                                STOCK OPTION PLAN

                             ---------------------



                                        6


<PAGE>




                         DESTINY MEDIA TECHNOLOGIES INC.

                             1999 STOCK OPTION PLAN

                           As Adopted October 12, 1999

1.       PURPOSE.

The  purpose  of this Plan is to  provide  incentives  to  attract,  retain  and
motivate  eligible  persons  whose  present  and  potential   contributions  are
important  to the  success  of the  Company,  its Parent  and  Subsidiaries,  by
offering them an opportunity to participate in the Company's future  performance
through awards of Options. Capitalized terms not defined in the text are defined
in Section 21. This Plan is intended to be a written  compensatory  benefit plan
within the meaning of Rule 701 promulgated under the Securities Act.

2.       SHARES SUBJECT TO THE PLAN.

2.1      Number of Shares Available.

Subject  to  Sections  2.2 and 16,  the  total  number of  Shares  reserved  and
available for grant and issuance pursuant to this Plan will be 850,000 Shares or
such lesser  number of Shares as permitted  under the laws of  Colorado.  Shares
that are subject to issuance  upon exercise of an Option but cease to be subject
to such  Option  for any reason  other  than  exercise  of such  Option  will be
available  for grant and issuance in connection  with future  Options under this
Plan.  At all times the Company  will  reserve and keep  available a  sufficient
number  of  Shares  as will be  required  to  satisfy  the  requirements  of all
outstanding Options granted under this Plan.

2.2      Adjustment of  Shares.

In the event that the number of outstanding shares of the Company's common stock
is changed by a stock  dividend,  recapitalization,  stock split,  reverse stock
split,  subdivision,  combination,  reclassification  or  similar  change in the
capital structure of the Company without consideration, then

   (a) the number of Shares  reserved  for  issuance  under this Plan;  and
   (b) the Exercise Prices of  and  number  of  Shares  subject  to  outstanding
       Options,

will be proportionately adjusted, subject to any required action by the Board or
the shareholders of the Company and compliance with applicable  securities laws;
provided,  however, that fractions of a Share will not be issued but will either
be paid in cash at the

                                        7


<PAGE>



Fair Market  Value of such  fraction  of a Share or will be rounded  down to the
nearest whole Share, as determined by the Committee in its discretion.

3.       ELIGIBILITY.

ISOs (as defined in Section 5 below) may be granted only to employees (including
officers and directors who are also  employees) of the Company or of a Parent or
Subsidiary of the Company.  NQSOs (as defined in Section 5 below) may be granted
to  employees,  officers,  directors  and  consultants  of the Company or of any
Parent or Subsidiary of the Company;  provided such consultants render bona fide
services  not  in  connection  with  the  offer  and  sale  of  securities  in a
capital-raising  transaction. A person may be granted more than one Option under
this Plan.

4.       ADMINISTRATION.

4.1      Committee Authority.

This Plan  will be  administered  by the  Committee  or the Board  acting as the
Committee.  Subject to the general purposes,  terms and conditions of this Plan,
and to the direction of the Board, the Committee has full power to implement and
carry out this Plan. Without limitation, the Committee has the authority to:

         (a)      construe and interpret this Plan,  any Stock Option  Agreement
                  or Exercise Agreement (each as defined in Section 5 below) and
                  any other  agreement  or  document  executed  pursuant to this
                  Plan;

         (b)      prescribe, amend and rescind rules and regulations relating to
                  this Plan;

         (c)      select persons to receive Options;

         (d)      determine the form and terms of Options;

         (e)      determine  the number of Shares or other consideration subject
                  to Options;

         (f)      determine   whether  Options  will  be  granted   singly,   in
                  combination  with,  in tandem with, in  replacement  of, or as
                  alternatives  to, any Options  granted  under this Plan or any
                  awards under any other incentive or  compensation  plan of the
                  Company or any Parent or Subsidiary of the Company;

         (g)      grant waivers of Plan or Option conditions;

         (h)      determine the vesting and exercisability of Options;


                                        8


<PAGE>



         (i)      correct any defect,  supply any  omission,  or  reconcile  any
                  inconsistency  in this Plan,  any  Option or any Stock  Option
                  Agreement or Exercise  Agreement (each as defined in Section 5
                  below);

         (j)      determine whether an Option has been earned; and

         (k)      make  all  other determinations necessary or advisable for the
                  administration of this Plan.

4.2      Committee  Discretion.

Any determination  made by the Committee with respect to any Option will be made
in its  sole  discretion  at the  time of  grant of the  Option  or,  unless  in
contravention of any express term of this Plan or Option, and subject to Section
5.9, at any later time, and such  determination will be final and binding on the
Company and on all persons having an interest in any Option under this Plan. The
Committee  may delegate to one or more  officers of the Company the authority to
grant Options under this Plan.

5.       OPTIONS.

The Committee may grant Options to eligible  persons and will determine  whether
such  Options  will be Incentive  Stock  Options  within the meaning of the Code
("ISOs") or Nonqualified Stock Options  ("NQSOs"),  the number of Shares subject
to the Option,  the Exercise  Price of the Option,  the period  during which the
Option may be  exercised,  and all other  terms and  conditions  of the  Option,
subject to the following:

5.1      Form of Option Grant.

Each Option granted under this Plan will be evidenced by an Agreement which will
expressly  identify the Option as an ISO or an NQSO ("Stock Option  Agreement"),
and will be in such form and contain such provisions (which need not be the same
for each Participant) as the Committee may from time to time approve,  and which
will comply with and be subject to the terms and conditions of this Plan.

5.2      Date of Grant.

The date of grant of an Option will be the date on which the Committee makes the
determination to grant such Option, unless otherwise specified by the Committee.
The Stock  Option  Agreement  and a copy of this Plan will be  delivered  to the
Participant within a reasonable time after the granting of the Option.

                                        9


<PAGE>



5.3      Exercise Period.

Options  may be  exercisable  immediately  (subject  to  repurchase  pursuant to
Section  10 of this  Plan) or may be  exercisable  within  the times or upon the
events  determined by the  Committee as set forth in the Stock Option  Agreement
governing  such Option;  provided,  however,  that no Option will be exercisable
after the expiration of ten (10) years from the date the Option is granted;  and
provided  further that no ISO granted to a person who directly or by attribution
owns  more than ten  percent  (10%) of the total  combined  voting  power of all
classes of stock of the  Company or of any Parent or  Subsidiary  of the Company
("Ten Percent Shareholder") will be exercisable after the expiration of five (5)
years from the date the ISO is granted. The Committee may provide for Options to
become exercisable at one time or from time to time,  periodically or otherwise,
in such number of Shares or percentage  of Shares as the  Committee  determines.
Subject  to  earlier   termination  of  the  Option  as  provided  herein,  each
Participant who is not an officer, director or consultant of the Company or of a
Parent or  Subsidiary  of the Company shall have the right to exercise an Option
granted  hereunder  at the rate of at least twenty  percent  (20%) per year over
five (5) years from the date such Option is granted.

5.4      Exercise  Price.

The Exercise  Price of an Option will be determined  by the  Committee  when the
Option is granted and may not be less than 85% of the Fair  Market  Value of the
Shares on the date of grant; provided that

     (i)     the Exercise Price of an ISO will not be less than 100% of the Fair
             Market Value of the Shares on the date of grant; and

     (ii)    the  Exercise  Price  of  any  Option  granted  to  a  Ten  Percent
             Shareholder will not be less than  110% of the  Fair  Market  Value
             of the Shares on the date of grant.

Payment for the Shares  purchased  must be made in accordance  with Section 6 of
this Plan.

5.5      Method of Exercise.

Options may be  exercised  only by  delivery  to the Company of a written  stock
option exercise  agreement (the "Exercise  Agreement") in a form approved by the
Committee (which need not be the same for each Participant),  stating the number
of Shares being  purchased,  the  restrictions  imposed on the Shares  purchased
under such Exercise Agreement,  if any, and such  representations and agreements
regarding  Participant's  investment  intent and access to information and other
matters,  if any, as may be required or  desirable by the Company to comply with
applicable securities laws, together with

                                       10


<PAGE>



payment in full of the Exercise Price, and any applicable  taxes, for the number
of Shares being purchased.

5.6      Termination.

Subject to earlier termination pursuant to Sections 16 or 17 and notwithstanding
the  exercise  periods set forth in the Stock Option  Agreement,  exercise of an
Option will always be subject to the following:

          (a)  If the  Participant  is  Terminated  for any reason except death,
               Disability  or Cause,  then the  Participant  may  exercise  such
               Participant's  Options,  only to the extent that such Options are
               exercisable  on the  Termination  Date and such  Options  must be
               exercised by the Participant, if at all, as to all or some of the
               Vested Shares  calculated as of the Termination Date within three
               (3) months  after the  Termination  Date (or within such  shorter
               time period, not less than thirty (30) days after the Termination
               Date,  or such longer time  period not  exceeding  five (5) years
               after the Termination  Date as may be determined by the Committee
               with any exercise  after three (3) months  after the  Termination
               Date deemed to be an NQSO),  but in any event,  no later than the
               expiration date of the Options.

          (b)  If the Participant is Terminated  because of Participant's  death
               or Disability  (or the  Participant  dies within three (3) months
               after  Participant's  Termination  other  than for  Cause),  then
               Participant's  Options may be exercised,  only to the extent that
               such Options are  exercisable by  Participant on the  Termination
               Date and must be exercised by Participant (or Participant's legal
               representative or authorized assignee),  as to all of some of the
               Vested Shares  calculated as of the  Termination  Date if at all,
               within twelve (12) months after the  Termination  Date (or within
               such shorter time period,  not less than six (6) months after the
               Termination  Date, or such longer time period not exceeding  five
               (5) years after the Termination  Date as may be determined by the
               Committee, with any exercise after

                  (A)      three (3) months after the Termination  Date when the
                           Termination   is  for  any  reason   other  than  the
                           Participant's death or disability, within the meaning
                           of Code Section 22(e)(3), or

                  (B)      twelve  (12)  months  after the Termination Date when
                           the   Termination   is   because   of   Participant's
                           disability, within the meaning of Code Section  22(e)
                           (3), deemed to be an NQSO), but in any event no later
                           than the expiration date of the Options.

          (c)  If the  Participant is terminated for Cause,  then  Participant's
               Options shall expire on such  Participant's  Termination Date, or
               at such later time and

                                       11


<PAGE>



               on such conditions as are determined by the Committee.

5.7      Limitations on Exercise.

The  Committee  may specify a  reasonable  minimum  number of Shares that may be
purchased on exercise of an Option,  provided that such minimum  number will not
prevent Participant from exercising the Option for the full number of Shares for
which it is then exercisable.

5.8      Limitations on ISOs.

The aggregate  Fair Market Value  (determined as of the date of grant) of Shares
with respect to which ISOs are  exercisable  for the first time by a Participant
during any  calendar  year (under this Plan or under any other  incentive  stock
option plan of the Company or any Parent or  Subsidiary of the Company) will not
exceed  $100,000.  If the Fair Market  Value of Shares on the date of grant with
respect to which ISOs are exercisable for the first time by a Participant during
any calendar  year  exceeds  $100,000,  then the Options for the first  $100,000
worth of Shares to become exercisable in such calendar year will be ISOs and the
Options for the amount in excess of $100,000  that  become  exercisable  in that
calendar  year will be  NQSOs.  In the  event  that the Code or the  regulations
promulgated  thereunder  are  amended  after the  Effective  Date (as defined in
Section 17 below) to provide for a different  limit on the Fair Market  Value of
Shares  permitted  to be  subject  to ISOs,  then such  different  limit will be
automatically  incorporated  herein and will apply to any Options  granted after
the effective date of such amendment.

5.9      Modification, Extension or Renewal.

The Committee may modify,  extend or renew outstanding Options and authorize the
grant of new Options in substitution therefor, provided that any such action may
not,  without  the  written  consent  of  a  Participant,  impair  any  of  such
Participant's  rights under any Option previously  granted.  Any outstanding ISO
that is  modified,  extended,  renewed or  otherwise  altered will be treated in
accordance  with  Section  424(h) of the Code.  Subject  to  Section  5.10,  the
Committee  may reduce the  Exercise  Price of  outstanding  Options  without the
consent of Participants affected by a written notice to them; provided, however,
that the Exercise Price may not be reduced below the minimum Exercise Price that
would be  permitted  under  Section 5.4 of this Plan for Options  granted on the
date the action is taken to reduce the Exercise Price.

5.10     No Disqualification.

Notwithstanding  any other provision in this Plan, no term of this Plan relating
to ISOs will be  interpreted,  amended or altered,  nor will any  discretion  or
authority  granted under this Plan be exercised,  so as to disqualify  this Plan
under Section 422 of the Code

                                       12


<PAGE>



or, without the consent of the Participant affected, to disqualify any ISO under
Section 422 of the Code.

6.       PAYMENT FOR SHARE PURCHASES.

6.1      Payment.

Payment  for  Shares  purchased  pursuant  to this  Plan may be made in cash (by
check) or, where  expressly  approved for the  Participant  by the Committee and
where permitted by law:

         (a)      by  cancellation  of  indebtedness  of  the   Company  to  the
                  Participant;

         (b)      by surrender of shares that:

                  either  (A) have been owned by the  Participant  for more than
                  six (6) months  and have been paid for  within the  meaning of
                  SEC Rule 144 (and,  if such  shares  were  purchased  from the
                  Company by use of a promissory  note, such note has been fully
                  paid with respect to such shares) or (B) were  obtained by the
                  Participant  in the  public  market  and (2) are  clear of all
                  liens, claims, encumbrances or security interests;

         (c)      by tender of a full recourse promissory note having such terms
                  as may be approved by the Committee and bearing  interest at a
                  rate  sufficient to avoid  imputation of income under Sections
                  483 and 1274 of the Code; provided, however, that Participants
                  who are not  employees or directors of the Company will not be
                  entitled to purchase  Shares with a promissory note unless the
                  note is  adequately  secured  by  collateral  other  than  the
                  Shares.

         (d)      by  waiver  of  compensation due or accrued to the Participant
                  for services rendered;

         (e)      provided that a public market for the Company's stock exists:

                    (1)  through  a  "same  day   sale"   commitment   from  the
                         Participant and a broker-dealer that is a member of the
                         National  Association  of Securities  Dealers (an "NASD
                         Dealer") whereby the Participant  irrevocably elects to
                         exercise the Option and to sell a portion of the Shares
                         so purchased to pay for the Exercise Price, and whereby
                         the NASD Dealer  irrevocably  commits  upon  receipt of
                         such Shares to forward the Exercise  Price  directly to
                         the Company; or


                                       13


<PAGE>



                    (2)  through a "margin"  commitment from the Participant and
                         an NASD  Dealer  whereby  the  Participant  irrevocably
                         elects to exercise  the Option and to pledge the Shares
                         so purchased to the NASD Dealer in a margin  account as
                         security  for a loan from the NASD Dealer in the amount
                         of the  Exercise  Price,  and  whereby  the NASD Dealer
                         irrevocably  commits  upon  receipt  of such  Shares to
                         forward the Exercise Price directly to the Company; or

         (f)      by any combination of the foregoing.

6.2      Loan Guarantees.

The Committee may help the Participant pay for Shares  purchased under this Plan
by  authorizing  a  guarantee  by  the  Company  of a  third-party  loan  to the
Participant.

7.       WITHHOLDING TAXES.

7.1      Withholding Generally.

Whenever  Shares are to be issued in  satisfaction of Options granted under this
Plan, the Company may require the  Participant to remit to the Company an amount
sufficient to satisfy  federal,  state and local  withholding  tax  requirements
prior to the  delivery  of any  certificate  or  certificates  for such  Shares.
Whenever, under this Plan, payments in satisfaction of Options are to be made in
cash,  such  payment  will be net of an amount  sufficient  to satisfy  federal,
state, and local withholding tax requirements.

7.2      Stock Withholding.

When,  under  applicable  tax laws,  the  Participant  incurs tax  liability  in
connection  with the  exercise  or vesting of any Option  that is subject to tax
withholding  and the  Participant  is  obligated  to pay the  Company the amount
required to be withheld,  the  Committee  may in its sole  discretion  allow the
Participant  to satisfy the minimum  withholding  tax  obligation by electing to
have the  Company  withhold  from the Shares to be issued  that number of Shares
having a Fair Market Value equal to the minimum amount  required to be withheld,
determined  on  the  date  that  the  amount  of  tax  to be  withheld  is to be
determined.  All  elections by a  Participant  to have Shares  withheld for this
purpose will be made in  accordance  with the  requirements  established  by the
Committee and be in writing in a form acceptable to the Committee.

8.       PRIVILEGES OF STOCK OWNERSHIP.

8.1      Voting and Dividends.

No Participant  will have any of the rights of a shareholder with respect to any
Shares

                                       14


<PAGE>



until the Shares are issued to the  Participant.  After Shares are issued to the
Participant,  the Participant will be a shareholder and have all the rights of a
shareholder with respect to such Shares, including the right to vote and receive
all dividends or other  distributions  made or paid with respect to such Shares;
provided, that the Participant will have no right to retain such stock dividends
or stock  distributions  with  respect to Unvested  Shares that are  repurchased
pursuant to Section 10. The Company  will comply with the laws of Colorado  with
respect to the voting rights of common stock.

8.2      Financial  Statements.

The Company will provide financial  statements to each Participant prior to such
Participant's  purchase  of Shares  under  this  Plan,  and to each  Participant
annually  during the period  such  Participant  has Options  outstanding,  or as
otherwise  required under the laws of Colorado.  Notwithstanding  the foregoing,
the  Company  will not be  required  to provide  such  financial  statements  to
Participants  when  issuance  is  limited to key  employees  whose  services  in
connection with the Company assure them access to equivalent information.

9.       TRANSFERABILITY.

Options  granted  under  this  Plan,  and  any  interest  therein,  will  not be
transferable  or  assignable  by  Participant,  and may not be made  subject  to
execution,  attachment or similar process, otherwise than by will or by the laws
of descent and  distribution.  During the lifetime of the  Participant an Option
will  be   exercisable   only  by  the   Participant  or   Participant's   legal
representative  and any elections  with respect to an Option may be made only by
the Participant or Participant's legal representative.

10.      RESTRICTIONS ON SHARES.

10.1     Right of First Refusal.

At the discretion of the Committee, the Company may reserve to itself and/or its
assignee(s)  in the Stock Option  Agreement a right of first refusal to purchase
all Shares  that a  Participant  (or a  subsequent  transferee)  may  propose to
transfer  to a third  party,  unless  otherwise  not  permitted  by the  laws of
Colorado,  provided,  that  such  right of  first  refusal  terminates  upon the
Company's  initial  public  offering of common  stock  pursuant to an  effective
registration statement filed under the Securities Act.

10.2     Right of Repurchase.

At the discretion of the Committee, the Company may reserve to itself and/or its
assignee(s) in the Stock Option Agreement a right to repurchase  Unvested Shares
held by a  Participant  following  such  Participant's  Termination  at any time
within ninety (90) days after Participant's  Termination Date (or in the case of
securities issued upon

                                       15


<PAGE>



exercise of an Option after the  Participant's  Termination  Date, within ninety
(90) days  after the date of such  exercise)  for cash  and/or  cancellation  of
purchase money indebtedness, at the Participant's Exercise Price, provided, that
to the extent the  Participant is not an officer,  director or consultant of the
Company or of a Parent or  Subsidiary  of the Company  such right to  repurchase
Unvested  Shares  lapses at the rate of at least twenty  percent  (20%) per year
over five (5) years from the date of grant of the Option.

11.      CERTIFICATES.

All certificates  for Shares or other securities  delivered under this Plan will
be subject to such stock transfer orders,  legends and other restrictions as the
Committee may deem  necessary or  advisable,  including  restrictions  under any
applicable federal,  state or foreign securities law, or any rules,  regulations
and other  requirements of the SEC or any stock exchange or automated  quotation
system upon which the Shares may be listed or quoted.

12.      ESCROW; PLEDGE OF SHARES.

To enforce any restrictions on a Participant's Shares, the Committee may require
the Participant to deposit all certificates  representing Shares,  together with
stock  powers  or other  instruments  of  transfer  approved  by the  Committee,
appropriately  endorsed in blank, with the Company or an agent designated by the
Company to hold in escrow until such restrictions have lapsed or terminated, and
the Committee may cause a legend or legends  referencing such restrictions to be
placed on the  certificates.  Any  Participant  who is  permitted  to  execute a
promissory  note as partial or full  consideration  for the  purchase  of Shares
under this Plan will be required  to pledge and deposit  with the Company all or
part of the  Shares  so  purchased  as  collateral  to  secure  the  payment  of
Participant's  obligation to the Company under the  promissory  note;  provided,
however,  that the Committee may require or accept other or additional  forms of
collateral  to secure the  payment of such  obligation  and,  in any event,  the
Company will have full recourse  against the  Participant  under the  promissory
note notwithstanding any pledge of the Participant's Shares or other collateral.
In  connection  with any pledge of the Shares,  Participant  will be required to
execute and deliver a written  pledge  agreement  in such form as the  Committee
will from time to time approve.  The Shares  purchased with the promissory  note
may be released  from the pledge on a pro rata basis as the  promissory  note is
paid.

13.      EXCHANGE AND BUYOUT OF OPTIONS.

The Committee may, at any time or from time to time, authorize the Company, with
the consent of the respective Participants, to issue new Options in exchange for
the surrender and cancellation of any or all outstanding  Options. The Committee
may at any time buy from a Participant an Option previously granted with payment
in cash, shares of common

                                       16


<PAGE>



stock of the Company (including restricted stock) or other consideration,  based
on such terms and conditions as the Committee and the Participant may agree.

14.      SECURITIES LAW AND OTHER REGULATORY COMPLIANCE.

This Plan is intended to comply with the laws of Colorado. Any provision of this
Plan which is inconsistent those laws shall, without further act or amendment by
the Company or the Board,  be reformed to comply with the  requirements of those
laws. An Option will not be effective  unless such Option is in compliance  with
all applicable  federal and state  securities laws, rules and regulations of any
governmental  body,  and the  requirements  of any stock  exchange or  automated
quotation system upon which the Shares may then be listed or quoted, as they are
in effect on the date of grant of the Option and also on the date of exercise or
other  issuance.  Notwithstanding  any other provision in this Plan, the Company
will have no obligation to issue or deliver  certificates  for Shares under this
Plan prior to

          (a)  obtaining  any  approvals  from  governmental  agencies  that the
               Company determines are necessary or advisable, and/or

          (b)  compliance with any exemption,  completion of any registration or
               other qualification of such Shares under any state or federal law
               or ruling of any governmental body that the Company determines to
               be  necessary  or  advisable.   The  Company  will  be  under  no
               obligation  to  register  the  Shares  with the SEC or to  effect
               compliance  with the exemption,  registration,  qualification  or
               listing requirements of any state securities laws, stock exchange
               or  automated  quotation  system,  and the  Company  will have no
               liability for any inability or failure to do so.

15.      NO OBLIGATION TO EMPLOY.

Nothing in this Plan or any  Option  granted  under this Plan will  confer or be
deemed to confer on any  Participant  any right to continue in the employ of, or
to continue any other relationship with, the Company or any Parent or Subsidiary
of the  Company  or limit in any way the right of the  Company  or any Parent or
Subsidiary  of the  Company  to  terminate  Participant's  employment  or  other
relationship at any time, with or without cause.

16.      CORPORATE TRANSACTIONS.

16.1     Assumption or Replacement of Options by Successor.

In the event of (a) a dissolution or liquidation of the Company, (b) a merger or
consolidation  in which the  Company  is not the  surviving  corporation,  (c) a
merger in

                                       17


<PAGE>



which the Company is the surviving  corporation but after which the shareholders
of the  Company  immediately  prior to such merger  (other than any  shareholder
which merges with the Company in such merger,  or which owns or controls another
corporation  which  merges,  with the Company in such merger) cease to own their
shares  or other  equity  interests  in the  Company,  or (d) the sale of all or
substantially all of the assets of the Company,  any or all outstanding  Options
may be assumed,  converted or replaced by the successor or acquiring corporation
(if any),  which  assumption,  conversion or replacement  will be binding on all
Participants.  In the  alternative,  the successor or acquiring  corporation may
substitute  equivalent Options or provide substantially similar consideration to
Participants  as was  provided to  shareholders  (after  taking into account the
existing provisions of the Options).  The successor or acquiring corporation may
also  issue,  in  place  of  outstanding  Shares  of  the  Company  held  by the
Participant,   substantially   similar  shares  or  other  property  subject  to
repurchase   restrictions   and  other  provisions  no  less  favorable  to  the
Participant  than those which  applied to such  outstanding  Shares  immediately
prior to such  transaction  described in this Subsection 16.1. In the event such
successor or  acquiring  corporation  (if any)  refuses to assume or  substitute
Options,  as  provided  above,  pursuant  to a  transaction  described  in  this
Subsection  16.1, then  notwithstanding  any other provision in this Plan to the
contrary,  such Options will expire on such transaction at such time and on such
conditions as the Board will determine.

16.2     Other Treatment of Options.

Subject to any  greater  rights  granted  to  Participants  under the  foregoing
provisions of this Section 16, in the event of the occurrence of any transaction
described  in  subsection  16.1,  any  outstanding  Options  will be  treated as
provided  in  the  applicable  agreement  or  plan  of  merger,   consolidation,
dissolution, liquidation or sale of assets.

16.3     Assumption of Options by the Company.

The  Company,  from time to time,  also may  substitute  or  assume  outstanding
options granted by another company, whether in connection with an acquisition of
such other  company or  otherwise,  by either (a)  granting an Option under this
Plan in substitution of such other company's option, or (b) assuming such option
as if it had been granted  under this Plan if the terms of such  assumed  option
could be applied to an Option  granted  under this Plan.  Such  substitution  or
assumption  will be  permissible  if the  holder of the  substituted  or assumed
option  would have been  eligible to be granted an Option under this Plan if the
other company had applied the rules of this Plan to such grant. In the event the
Company assumes an option granted by another  company,  the terms and conditions
of such option will remain  unchanged  (except that the  exercise  price and the
number and nature of shares  issuable  upon  exercise of any such option will be
adjusted appropriately pursuant to Section 424(a) of the Code). In the event the
Company  elects to grant a new Option rather than  assuming an existing  option,
such new Option may be granted with a similarly adjusted Exercise Price.

                                       18


<PAGE>




17.      ADOPTION AND SHAREHOLDER APPROVAL.

This Plan will become effective on the date that it is adopted by the Board (the
"Effective Date"). This Plan will be approved by the shareholders of the Company
(excluding  Shares issued  pursuant to this Plan),  consistent  with  applicable
laws,  within twelve (12) months before or after the  Effective  Date.  Upon the
Effective  Date,  the Board may grant Options  pursuant to this Plan;  provided,
however,  that:  (a) no Option may be  exercised  prior to  initial  shareholder
approval of this Plan, and (b) no Option granted  pursuant to an increase in the
number of Shares approved by the Board shall be exercised prior to the time such
increase has been approved by the shareholders of the Company. In the event that
initial shareholder approval is not obtained within twelve (12) months before or
after this Plan is adopted by the Board,  all Options granted  hereunder will be
canceled.

18.      TERM OF PLAN/GOVERNING LAW.

Unless earlier terminated as provided herein,  this Plan will terminate ten (10)
years from the Effective Date or, if earlier, the date of shareholder  approval.
This Plan and all  agreements  hereunder  shall be governed by and  construed in
accordance with the laws of the State of Colorado.

19.      AMENDMENT OR TERMINATION OF PLAN.

Subject to Section 5.9,  the Board may at any time  terminate or amend this Plan
in any  respect,  including  without  limitation  amendment of any form of Stock
Option Agreement or instrument to be executed  pursuant to this Plan;  provided,
however,  that the Board will not,  without the approval of the  shareholders of
the  Company,  amend  this Plan in any manner  that  requires  such  shareholder
approval pursuant to the laws of Colorado as such provisions apply to ISO plans.

20.      NONEXCLUSIVITY OF THE PLAN.

Neither the adoption of this Plan by the Board,  the  submission of this Plan to
the  shareholders  of the Company for  approval,  nor any provision of this Plan
will be construed as creating any limitations on the power of the Board to adopt
such additional compensation  arrangements as it may deem desirable,  including,
without  limitation,  the granting of stock  options or any other equity  awards
outside of this Plan, and such  arrangements may be either generally  applicable
or applicable only in specific cases.

21.      DEFINITIONS.

As used in this Plan, the following terms will have the following meanings:

"Board" means the Board of Directors of the Company.

                                       19


<PAGE>




"Cause" means Termination  because of (i) any willful material  violation by the
Participant  of any law or regulation  applicable to the business of the Company
or a Parent or Subsidiary of the Company,  the  Participant's  conviction for or
guilty plea to, a felony or a crime  involving  moral  turpitude  or any willful
perpetration  by the Participant of a common law fraud,  (ii) the  Participant's
commission of an act of personal  dishonesty which involves a personal profit in
connection  with the Company or any other entity having a business  relationship
with the Company,  (iii) any material  breach by the Participant of any material
provision of any agreement or  understanding  between the Company or a Parent or
Subsidiary  of the  Company  and the  Participant  regarding  the  terms  of the
Participant's service as an employee, director or consultant to the Company or a
Parent or Subsidiary of the Company,  including without limitation,  the willful
and  continued  failure or refusal of the  Participant  to perform the  material
duties  required of such  Participant as an employee,  director or consultant of
the Company or a Parent or Subsidiary of the Company,  other than as a result of
having a Disability,  or a breach of any  applicable  invention  assignment  and
confidentiality  agreement or similar  agreement between the Company or a Parent
or Subsidiary of the Company and the Participant, (iv) Participant's intentional
disregard  of the  policies  of the  Company  or a Parent or  Subsidiary  of the
Company so as to cause loss,  damage or injury to the  property,  reputation  or
employees of the Company or a Parent or  Subsidiary  of the Company,  or (v) any
other  misconduct  by the  Participant  which  is  materially  injurious  to the
financial  condition  or  business  reputation  of, or is  otherwise  materially
injurious to, the Company or a Parent or Subsidiary of the Company.

"Code" means the Internal Revenue Code of 1986, as amended.

"Committee" means the committee  appointed by the Board to administer this Plan,
or if no committee is appointed, the Board.

"Company" means Destiny Media Technologies Inc., a Colorado corporation, or any
successor corporation.

"Disability"  means a disability,  whether  temporary or  permanent,  partial or
total, as determined by the Committee.

"Exercise Price" means the price at which a holder of an Option may purchase the
Shares issuable upon exercise of the Option.

"Fair Market Value" means, as of any date, the value of a share of the Company's
common stock determined as follows:

(a)if such  common  stock is then  quoted on the  Nasdaq  National  Market,  its
closing  price on the Nasdaq  National  Market on the date of  determination  as
reported in The Wall Street Journal;

                                       20


<PAGE>



(b)if such  common  stock is  publicly  traded and is then  listed on a national
securities  exchange,  its  closing  price on the date of  determination  on the
principal  national  securities  exchange on which the common stock is listed or
admitted to trading as reported in The Wall Street Journal;

(c)if  such  common  stock is  publicly  traded  but is not listed on the Nasdaq
National  Market nor  listed or  admitted  to  trading on a national  securities
exchange,  the  average  of the  closing  bid and  asked  prices  on the date of
determination as reported by The Wall Street Journal (or, if not so reported, as
otherwise reported by any newspaper or other source as the Board may determine);
or

(d)if none of the foregoing is applicable, by the Committee in good faith.

"Option" means an award of an option to purchase Shares pursuant to Section 5.

"Parent" means any corporation  (other than the Company) in an unbroken chain of
corporations ending with the Company if each of such corporations other than the
Company owns stock  possessing 50% or more of the total combined voting power of
all classes of stock in one of the other corporations in such chain.

"Participant" means a person who receives an Option under this Plan.

"Plan" means this Destiny  Media  Technologies  Inc.  1999 Stock Option Plan, as
amended from time to time.

"SEC" means the Securities and Exchange Commission.

"Securities Act" means the Securities Act of 1933, as amended.

"Shares" means shares of the Company's  common stock reserved for issuance under
this  Plan,  as  adjusted  pursuant  to  Sections  2 and 16,  and any  successor
security.

"Subsidiary" or "Subsidiaries" means any corporation or corporations (other than
the Company) in an unbroken chain of corporations  beginning with the Company if
each of the  corporations  other than the last corporation in the unbroken chain
owns stock  possessing  50% or more of the total  combined  voting  power of all
classes of stock in one of the other corporations in such chain.

"Termination" or "Terminated" means, for purposes of this Plan with respect to a
Participant,  that the Participant has for any reason ceased to provide services
as an employee,  officer,  director or  consultant to the Company or a Parent or
Subsidiary of the Company.  A  Participant  will not be deemed to have ceased to
provide  services in the case of (i) sick leave,  (ii) military  leave, or (iii)
any other leave of absence  approved by the Committee,  provided that such leave
is for a period of not more than ninety (90)

                                       21


<PAGE>



days,  unless  reinstatement  (or,  in the  case  of an  employee  with  an ISO,
reemployment)  upon the  expiration  of such leave is  guaranteed by contract or
statute or unless provided otherwise pursuant to formal policy adopted from time
to time by the Company and issued and promulgated in writing. In the case of any
Participant on (i) sick leave, (ii) military leave or (iii) an approved leave of
absence, the Committee may make such provisions respecting suspension of vesting
of the Option while the  Participant is on leave from the Company or a Parent or
Subsidiary of the Company as the Committee may deem appropriate,  except that in
no event may an Option be exercised  after the  expiration of the term set forth
in the Stock  Option  Agreement.  The  Committee  will have sole  discretion  to
determine whether a Participant has ceased to provide services and the effective
date on which the  Participant  ceased to  provide  services  (the  "Termination
Date").

"Unvested Shares" means "Unvested Shares" as defined in Section 2.2 of the Stock
Option Agreement.

"Vested  Shares"  means  "Vested  Shares" as defined in Section 2.2 of the Stock
Option Agreement.

                                       22


<PAGE>



                                                                        No. ____

                         DESTINY MEDIA TECHNOLOGIES INC.

                             1999 STOCK OPTION PLAN

                             STOCK OPTION AGREEMENT

This Stock  Option  Agreement  ("Agreement")  is made and entered into as of the
Date of Grant set forth below (the "Date of Grant") by and between DESTINY MEDIA
TECHNOLOGIES INC., a Colorado  corporation (the "Company"),  and the Participant
named below ("Participant"). Capitalized terms not defined herein shall have the
meanings ascribed to them in the Company's 1999 Stock Option Plan (the "Plan").

Participant:                        ___________________________________
Social Security Number:             ___________________________________
Address:                            ___________________________________
                                    ___________________________________
Total Option Shares:                ___________________________________
Exercise Price Per Share:           ___________________________________
Date of Grant:                      ___________________________________
Vesting Start Date:                 ___________________________________
Expiration Date:                    ___________________________________
[unless earlier terminated under
Section 3 below]

Type of Stock Option

(Check one):      [ ] Incentive Stock Option
                  [ ] Nonqualified Stock Option

1. Grant of Option.  The Company  hereby grants to  Participant  an option (this
"Option")  to purchase the total number of shares of common stock of the Company
set forth above as Total Option Shares (the  "Shares") at the Exercise Price Per
Share set forth above (the  "Exercise  Price"),  subject to all of the terms and
conditions of this  Agreement and the Plan. If designated as an Incentive  Stock
Option above,  this Option is intended to qualify as an "incentive stock option"
("ISO") within the meaning of Section 422 of the Internal  Revenue Code of 1986,
as amended (the "Code").

2.       Exercise Period.

2.1  Exercise  Period of  Option.  Provided  Participant  continues  to  provide
services to the Company or any Subsidiary or Parent of the Company,  this Option
will become vested and exercisable as to portions of the Shares as follows:  (a)
this Option shall not vest nor be exercisable  with respect to any of the Shares
until the first anniversary of the

                                       23


<PAGE>



Vesting  Start Date (the "First  Vesting  Date");  (b) on the First Vesting Date
this Option will become vested and  exercisable as to 1/4th (25%) of the Shares;
and (c)  thereafter  at the end of each full  succeeding  month this Option will
become  vested  and  exercisable  as to  1/48th  (2.0833%)  of  the  Shares.  If
application  of the vesting  percentage  causes a fractional  share,  such share
shall be rounded down to the nearest whole share.

2.2 Vesting of  Options.  Shares that are vested  pursuant to the  schedule  set
forth in Section 2.1 are "Vested Shares." Shares that are not vested pursuant to
the schedule set forth in Section 2.1 are "Unvested Shares."

2.3  Expiration.  The Option shall expire on the Expiration Date set forth above
and must be  exercised,  if at all,  on or before the  Expiration  Date,  unless
earlier terminated under Section 3 below.

3.       Termination.

3.1 Termination for Any Reason Except Death, Disability or Cause. If Participant
is Terminated for any reason, except death, Disability or Cause, this Option, to
the extent (and only to the extent) that it is exercisable by Participant on the
Termination Date, may be exercised by Participant,  if at all, as to all or some
of the Vested Shares  calculated as of the Termination  Date no later than three
(3)  months  after the  Termination  Date,  but in any  event no later  than the
Expiration Date.

3.2  Termination  Because of Death or  Disability.  If Participant is Terminated
because of death or Disability of Participant  (or the  Participant  dies within
three (3) months after  Termination  other than for Cause) this  Option,  to the
extent that it is exercisable by  Participant  on the  Termination  Date, may be
exercised by Participant (or Participant's legal representative),  if at all, as
to all or some of the Vested  Shares  calculated as of the  Termination  Date no
later than twelve (12) months after the  Termination  Date,  but in any event no
later than the Expiration  Date. Any exercise  beyond (a) three (3) months after
the  Termination  Date when the  Termination  is for any  reason  other than the
Participant's death or disability, within the meaning of Section 22(e)(3) of the
Code is deemed to be an NQSO.

3.3  Termination  for Cause.  If Participant is Terminated for Cause,  then this
Option will expire on Participant's  Termination Date, or at such later time and
on such conditions as are determined by the Committee.

3.4 No Obligation to Employ.  Nothing in the Plan or this Agreement shall confer
on  Participant  any right to continue  in the employ of, or other  relationship
with,  the Company or any Parent or Subsidiary  of the Company,  or limit in any
way the right of the  Company  or any  Parent or  Subsidiary  of the  Company to
terminate  Participant's  employment or other  relationship at any time, with or
without Cause.

                                       24


<PAGE>



4.       Manner of Exercise.

4.1 Stock Option Exercise Agreement. To exercise this Option, Participant (or in
the case of exercise  after  Participant's  death or  incapacity,  Participant's
executor,  administrator,  heir or legatee,  as the case may be) must deliver to
the Company an executed  stock option  exercise  agreement in the form  attached
hereto as Exhibit A, or in such other  form as may be  approved  by the  Company
from time to time (the "Exercise Agreement"), which shall set forth, inter alia,
Participant's  election  to exercise  this  Option,  the number of Shares  being
purchased,  any  restrictions  imposed on the  Shares  and any  representations,
warranties and agreements regarding  Participant's  investment intent and access
to  information  as may be required  by the  Company to comply  with  applicable
securities laws. If someone other than Participant  exercises this Option,  then
such person must submit documentation  reasonably acceptable to the Company that
such person has the right to exercise this Option.

4.2  Limitations  on  Exercise.  The Option  may not be  exercised  unless  such
exercise is in compliance with all applicable federal and state securities laws,
as they are in effect on the date of  exercise.  The Option may not be exercised
as to fewer than one hundred  (100)  Shares,  unless it is  exercised  as to all
Shares as to which this Option is then exercisable.

4.3 Payment.  The Exercise Agreement shall be accompanied by full payment of the
Exercise  Price for the Shares  being  purchased  in cash (by  check),  or where
permitted by law:

(a)by cancellation of indebtedness of the company to the Participant;

(b)by  waiver of  compensation  due or accrued to the  Participant  for services
rendered;

(c)by  waiver  of  compensation  due or  accrued  to  Participant  for  services
rendered;

(d)provided  that a public market for the Company's stock exists,  (1) through a
"same day sale" commitment from Participant and a broker-dealer that is a member
of the National  Association of Securities  Dealers (an "NASD  Dealer")  whereby
Participant  irrevocably elects to exercise this Option and to sell a portion of
the Shares so  purchased  to pay for the  Exercise  Price and  whereby  the NASD
Dealer  irrevocably  commits upon receipt of such Shares to forward the Exercise
Price  directly  to the  Company,  or (2)  through a  "margin"  commitment  from
Participant  and an  NASD  Dealer  whereby  Participant  irrevocably  elects  to
exercise this Option and to pledge the Shares so purchased to the NASD Dealer in
a margin  account as  security  for a loan from the NASD Dealer in the amount of
the Exercise Price, and whereby the NASD Dealer irrevocably commits upon receipt
of such Shares to forward the Exercise Price directly to the Company; or

(e)by any combination of the foregoing.

                                       25


<PAGE>




4.4 Tax  Withholding.  Prior to the issuance of the Shares upon exercise of this
Option,  Participant must pay or provide for any applicable  federal,  state and
local  withholding  obligations  of  the  Company.  If  the  Committee  permits,
Participant  may provide for payment of withholding  taxes upon exercise of this
Option by  requesting  that the Company  retain  Shares with a Fair Market Value
equal to the minimum amount of taxes required to be withheld.  In such case, the
Company shall issue the net number of Shares to the Participant by deducting the
Shares retained from the Shares issuable upon exercise.

4.5 Issuance of Shares.  Provided that the Exercise Agreement and payment are in
form and substance  satisfactory  to counsel for the Company,  the Company shall
issue the Shares registered in the name of Participant, Participant's authorized
assignee, or Participant's legal representative,  and shall deliver certificates
representing the Shares with the appropriate legends affixed thereto.

5. Notice of Disqualifying  Disposition of ISO Shares. If this Option is an ISO,
and if  Participant  sells or otherwise  disposes of any of the Shares  acquired
pursuant  to the ISO on or before the later of (a) the date two (2) years  after
the Date of Grant,  and (b) the date one (1) year after  transfer of such Shares
to  Participant  upon  exercise of this Option,  Participant  shall  immediately
notify  the  Company in writing of such  disposition.  Participant  agrees  that
Participant  may be  subject  to income tax  withholding  by the  Company on the
compensation  income  recognized by  Participant  from the early  disposition by
payment in cash or out of the  current  wages or other  compensation  payable to
Participant.

6.  Compliance  with  Laws and  Regulations.  The Plan  and this  Agreement  are
intended to comply with the laws of Colorado.  Any  provision of this  Agreement
which is inconsistent  with the laws of Colorado  shall,  without further act or
amendment  by the  Company  or  the  Board,  be  reformed  to  comply  with  the
requirements  of the laws of  Colorado.  The  exercise  of this  Option  and the
issuance and transfer of Shares  shall be subject to  compliance  by the Company
and Participant with all applicable requirements of federal and state securities
laws and with all  applicable  requirements  of any stock  exchange on which the
Company's  common stock may be listed at the time of such  issuance or transfer.
Participant  understands  that the Company is under no obligation to register or
qualify the Shares with the SEC, any state  securities  commission  or any stock
exchange to effect such compliance.

7. Nontransferability of Option. The Option may not be transferred in any manner
other  than by  will  or by the  laws of  descent  and  distribution  and may be
exercised during the lifetime of Participant only by Participant or in the event
of Participant's incapacity, by Participant's legal representative. The terms of
this Option shall be binding upon the executors, administrators,  successors and
assigns of Participant.

                                       26


<PAGE>



8.  Company's  Right  of  First  Refusal.  Before  any  Vested  Shares  held  by
Participant  or any  transferee  of such Vested  Shares may be sold or otherwise
transferred  (including  without  limitation  a transfer by gift or operation of
law), the Company and/or its assignee(s) shall have an assignable right of first
refusal to purchase the Vested Shares to be sold or transferred on the terms and
conditions set forth in the Exercise  Agreement (the "Right of First  Refusal").
The  Company's  Right  of  First  Refusal  will  terminate  when  the  Company's
securities become publicly traded.

9. Tax Consequences. Set forth below is a brief summary as of the Effective Date
of the Plan of some of the federal tax  consequences  of exercise of this Option
and disposition of the Shares. THIS SUMMARY IS NECESSARILY  INCOMPLETE,  AND THE
TAX LAWS AND REGULATIONS ARE SUBJECT TO CHANGE. PARTICIPANT SHOULD CONSULT A TAX
ADVISER BEFORE EXERCISING THE OPTION OR DISPOSING OF THE SHARES.

9.1  Exercise  of ISO.  If this  Option  qualifies  as an ISO,  there will be no
regular  federal or  Colorado  income tax  liability  upon the  exercise of this
Option,  although the excess,  if any, of the Fair Market Value of the Shares on
the date of exercise over the Exercise Price will be treated as a tax preference
item  for  federal   alternative  minimum  tax  purposes  and  may  subject  the
Participant to the alternative minimum tax in the year of exercise.

9.2 Exercise of Nonqualified Stock Option. If this Option does not qualify as an
ISO, there may be a regular  federal and Colorado  income tax liability upon the
exercise  of  this  Option.  Participant  will be  treated  as  having  received
compensation  income (taxable at ordinary income tax rates) equal to the excess,
if any, of the Fair Market Value of the Shares on the date of exercise  over the
Exercise Price. If Participant is or was an employee of the Company, the Company
may be required to withhold  from  Participant's  compensation  or collect  from
Participant  and pay to the applicable  taxing  authorities an amount equal to a
percentage of this compensation income at the time of exercise.

9.3  Disposition  of  Shares.  The  following  tax  consequences  may apply upon
disposition of the Shares.

(a)Incentive  Stock  Options.  If the Shares are held for more than  twelve (12)
months after the date of the transfer of the Shares  pursuant to the exercise of
an ISO and are disposed of more than two (2) years after the Date of Grant,  any
gain realized on  disposition of the Shares will be treated as long term capital
gain for federal and Colorado income tax purposes.  If Shares purchased under an
ISO are disposed of within the  applicable  one (1) year or two (2) year period,
any gain realized on such  disposition  will be treated as  compensation  income
(taxable at ordinary  income rates) to the extent of the excess,  if any, of the
Fair Market Value of the Shares on the date of exercise over the Exercise Price.

                                       27


<PAGE>



(b)Nonqualified  Stock Options. If the Shares are held for more than twelve (12)
months after the date of the transfer of the Shares  pursuant to the exercise of
an NQSO,  any gain realized on disposition of the Shares will be treated as long
term capital gain.

(c)Withholding.  The Company may be required to withhold from the  Participant's
compensation or collect from the  Participant  and pay to the applicable  taxing
authorities an amount equal to a percentage of this compensation income.

10. Privileges of Stock Ownership.  Participant shall not have any of the rights
of a  shareholder  with  respect  to any  Shares  until the Shares are issued to
Participant.

11.  Interpretation.  Any dispute regarding the interpretation of this Agreement
shall be submitted by  Participant  or the Company to the  Committee for review.
The resolution of such a dispute by the Committee  shall be final and binding on
the Company and Participant.

12.  Entire  Agreement.  The Plan is  incorporated  herein  by  reference.  This
Agreement  and the Plan  constitute  the entire  agreement  of the  parties  and
supersede  all prior  undertakings  and  agreements  with respect to the subject
matter hereof.

13.  Notices.  Any notice required to be given or delivered to the Company under
the terms of this  Agreement  shall be in writing and addressed to the Corporate
Secretary of the Company at its principal corporate offices. Any notice required
to be given or delivered  to  Participant  shall be in writing and  addressed to
Participant  at the  address  indicated  above or to such other  address as such
party may  designate in writing  from time to time to the  Company.  All notices
shall be deemed to have been given or delivered upon:  personal delivery;  three
(3) days after deposit in the United States mail by certified or registered mail
(return receipt  requested);  one (1) business day after deposit with any return
receipt express courier (prepaid); or one (1) business day after transmission by
facsimile, rapifax or telecopier.

14. Successors and Assigns.  The Company may assign any of its rights under this
Agreement, including the Right of First Refusal. This Agreement shall be binding
upon and inure to the  benefit of the  successors  and  assigns of the  Company.
Subject to the  restrictions on transfer set forth herein,  this Agreement shall
be binding upon Participant and Participant's heirs, executors,  administrators,
legal representatives, successors and assigns.

15.  Governing  Law.  This  Agreement  shall be  governed  by and  construed  in
accordance  with the laws of the State of  Colorado  as such laws are applied to
agreements  between Colorado residents entered into and to be performed entirely
within Colorado.  If any provision of this Agreement is determined by a court of
law to be illegal or unenforceable,  then such provision will be enforced to the
maximum extent possible and the other provisions will remain fully effective and
enforceable.

                                       28


<PAGE>




16. Acceptance.  Participant hereby  acknowledges  receipt of a copy of the Plan
and  this  Agreement.  Participant  has  read  and  understands  the  terms  and
provisions  thereof,  and  accepts  this  Option  subject  to all the  terms and
conditions of the Plan and this Agreement.  Participant  acknowledges that there
may be adverse tax  consequences  upon exercise of this Option or disposition of
the Shares  and that  Participant  should  consult a tax  adviser  prior to such
exercise or disposition.

IN WITNESS  WHEREOF,  the Company has caused  this  Agreement  to be executed in
triplicate by its duly  authorized  representative  and Participant has executed
this Agreement in triplicate as of the Date of Grant.

DESTINY MEDIA TECHNOLOGIES INC.              PARTICIPANT


By: ___________________________              ____________________________
(Signature)

-------------------------------              ----------------------------
(Please print name)                          (Please print name)

-------------------------------
(Please print title)

                   [SIGNATURE PAGE TO STOCK OPTION AGREEMENT]









                                       29


<PAGE>



                             1999 STOCK OPTION PLAN

                         STOCK OPTION EXERCISE AGREEMENT



This Exercise Agreement (this "Exercise  Agreement") is made and entered into as
of  ______________,  _____ (the  "Effective  Date") by and between Destiny Media
Technologies  Inc., a Colorado  corporation (the  "Company"),  and the Purchaser
named below (the  "Purchaser").  Capitalized terms not defined herein shall have
the  meanings  ascribed  to them in the  Company's  1999 Stock  Option Plan (the
"Plan").

Purchaser:_______________________________

Social Security Number:_______________________________

Address:_______________________________

_______________________________

Total Number of Shares:_______________________________

Exercise Price Per Share:_______________________________

Total Exercise Price:_______________________________

Option No. ___ and Date of Grant:_______________________________

Type of Option:       [ ]  Incentive Stock Option

                      [ ]  Nonqualified Stock Option

1. Exercise of Option.

1.1 Exercise.  Pursuant to exercise of that certain option ("Option") granted to
Purchaser  under  the Plan and  subject  to the  terms  and  conditions  of this
Exercise Agreement, Purchaser hereby purchases from the Company, and the Company
hereby sells to Purchaser, the Total Number of Shares set forth above ("Shares")
of the  Company's  Common Stock at the Exercise  Price Per Share set forth above
("Exercise Price"). As used in this Exercise Agreement, the term "Shares" refers
to  the  Shares  purchased  under  this  Exercise  Agreement  and  includes  all
securities  received (a) in replacement of the Shares,  (b) as a result of stock
dividends  or stock splits with  respect to the Shares,  and (c) all  securities
received on account of the Shares in a merger, recapitalization,  reorganization
or similar corporate transaction.

                                       30


<PAGE>





1.2 Title to Shares.  The exact  spelling of the name(s)  under which  Purchaser
will take title to the Shares is:

___________________________________________________________________
___________________________________________________________________

Purchaser desires to take title to the Shares as follows:

         [ ]  Individual, as separate property
         [ ]  Husband and wife, as community property
         [ ]  Joint Tenants
         [ ]  Alone  or  with  spouse  as  trustee(s)  of  the  following  trust
              (including date):

___________________________________________________________________
___________________________________________________________________

         [ ]  Other; please specify: ____________________________
__________________________________________________

1.3 Payment.  Purchaser  hereby  delivers  payment of the Exercise  Price in the
manner permitted in the Stock Option Agreement as follows (check and complete as
appropriate):

         [ ]  in cash (by  check)  in the  amount  of  $____________, receipt of
              which is acknowledged by the Company;

         [ ]  by cancellation of indebtedness of the Company to Purchaser in the
              amount of $__________;

         [ ]  by  the  waiver hereby of compensation due or accrued for services
              rendered in the amount of $_________.

2. Delivery.

2.1 Deliveries by Purchaser.  Purchaser  hereby delivers to the Company (i) this
Exercise Agreement,  (ii) three (3) copies of a blank Stock Power and Assignment
Separate from Stock  Certificate  in the form of Exhibit 1 attached  hereto (the
"Stock Powers"),  both executed by Purchaser (and Purchaser's  spouse,  if any),
(iii) if  Purchaser  is  married,  a Consent  of Spouse in the form of Exhibit 2
attached hereto (the "Spouse Consent") executed by Purchaser's  spouse, and (iv)
the  Exercise  Price and  payment  or other  provision  for any  applicable  tax
obligations.

2.2 Deliveries by the Company.  Upon its receipt of the Exercise Price,  payment
or other  provision for any applicable tax  obligations and all the documents to
be executed and  delivered by  Purchaser to the Company  under  Section 2.1, the
Company will issue

                                       31


<PAGE>



a  duly  executed  stock  certificate  evidencing  the  Shares  in the  name  of
Purchaser,  to be placed in escrow as provided in Section 10 until expiration or
termination of the Company's Right of First Refusal described in Section 8.

3.  Representations  and  Warranties  of  Purchaser.  Purchaser  represents  and
warrants to the Company that:

3.1 Agrees to Terms of the Plan.  Purchaser  has received a copy of the Plan and
the Stock Option Agreement,  has read and understands the terms of the Plan, the
Stock Option  Agreement and this Exercise  Agreement,  and agrees to be bound by
their terms and conditions. Purchaser acknowledges that there may be adverse tax
consequences upon exercise of the Option or disposition of the Shares,  and that
Purchaser should consult a tax adviser prior to such exercise or disposition.

3.2 Purchase for Own Account for Investment.

Purchaser is purchasing  the Shares for  Purchaser's  own account for investment
purposes  only  and not  with a view  to,  or for  sale in  connection  with,  a
distribution of the Shares within the meaning of the Securities  Act.  Purchaser
has no present intention of selling or otherwise disposing of all or any portion
of the Shares and no one other than  Purchaser has any  beneficial  ownership of
any of the Shares.

3.3 Access to Information. Purchaser has had access to all information regarding
the Company and its present and prospective  business,  assets,  liabilities and
financial condition that Purchaser  reasonably considers important in making the
decision to purchase the Shares,  and Purchaser has had ample opportunity to ask
questions  of the  Company's  representatives  concerning  such matters and this
investment.

3.4  Understanding  of  Risks.  Purchaser  is fully  aware  of:  (i) the  highly
speculative  nature of the investment in the Shares;  (ii) the financial hazards
involved;  (iii) the lack of  liquidity  of the Shares and the  restrictions  on
transferability  of the Shares (e.g.,  that Purchaser may not be able to sell or
dispose  of  the  Shares  or  use  them  as  collateral  for  loans);  (iv)  the
qualifications and backgrounds of the management of the Company; and (v) the tax
consequences of investment in the Shares. Purchaser is capable of evaluating the
merits and risks of this investment,  has the ability to protect Purchaser's own
interests in this transaction and is financially capable of bearing a total loss
of this investment.

3.5 No  General  Solicitation.  At no  time  was  Purchaser  presented  with  or
solicited  by  any  publicly  issued  or  circulated  newspaper,   mail,  radio,
television or other form of general  advertising or  solicitation  in connection
with the offer, sale and purchase of the Shares.

4. Compliance with Securities Laws.

                                       32


<PAGE>




4.1 Compliance with U.S. Federal Securities Laws.

Purchaser  understands and acknowledges that the Shares have not been registered
with the SEC  under  the  Securities  Act and  that,  notwithstanding  any other
provision of the Stock Option  Agreement  to the  contrary,  the exercise of any
rights to purchase any Shares is expressly  conditioned upon compliance with the
Securities Act and all applicable  state  securities  laws.  Purchaser agrees to
cooperate with the Company to ensure  compliance  with such laws. The Shares are
being issued under the Securities Act pursuant to the exemption  provided by SEC
Rule 701.

4.2 Compliance with Colorado Securities Laws.

The Plan, the stock option agreement,  and this Exercise  Agreement are intended
to comply with the laws of Colorado.  Any provision of this  Exercise  Agreement
which is inconsistent with those laws shall, without further act or amendment by
the Company or the Board,  be reformed to comply with the  requirements of those
laws.  THE  SALE OF THE  SECURITIES  THAT  ARE  THE  SUBJECT  OF  THIS  EXERCISE
AGREEMENT,   IF  NOT  YET  QUALIFIED  IN  COLORADO  AND  NOT  EXEMPT  FROM  SUCH
QUALIFICATION,  IS  SUBJECT  TO SUCH  QUALIFICATION,  AND THE  ISSUANCE  OF SUCH
SECURITIES,  AND THE RECEIPT OF ANY PART OF THE CONSIDERATION  THEREFOR PRIOR TO
SUCH  QUALIFICATION  IS  UNLAWFUL  UNLESS THE SALE IS EXEMPT.  THE RIGHTS OF THE
PARTIES  TO  THIS  EXERCISE  AGREEMENT  ARE  EXPRESSLY   CONDITIONED  UPON  SUCH
QUALIFICATION BEING OBTAINED OR AN EXEMPTION BEING AVAILABLE.

5. Restricted Securities.

5.1 No Transfer Unless Registered or Exempt.

Purchaser  understands  that  Purchaser  may not transfer any Shares unless such
Shares are registered  under the Securities  Act or qualified  under  applicable
state  securities  laws or unless,  in the  opinion  of counsel to the  Company,
exemptions from such registration and qualification  requirements are available.
Purchaser  understands  that only the Company may file a registration  statement
with the SEC and that the Company is under no  obligation  to do so with respect
to the Shares. Purchaser has also been advised that exemptions from registration
and  qualification  may not be available or may not permit Purchaser to transfer
all or any of the Shares in the amounts or at the times proposed by Purchaser.

5.2 SEC Rule 144. In  addition,  Purchaser  has been  advised  that SEC Rule 144
promulgated  under the Securities  Act, which permits  certain  limited sales of
unregistered  securities,  is not presently available with respect to the Shares
and,  in any  event,  requires  that the Shares be held for a minimum of one (1)
year,  and in certain  cases two (2) years,  after they have been  purchased and
paid for (within the meaning of Rule 144).

                                       33


<PAGE>



Purchaser  understands that Rule 144 may indefinitely  restrict  transfer of the
Shares so long as Purchaser remains an "affiliate" of the Company or if "current
public  information"  about the Company (as defined in Rule 144) is not publicly
available.

5.3 SEC Rule 701.  The Shares are issued  pursuant  to SEC Rule 701  promulgated
under the  Securities  Act and may become  freely  tradeable  by  non-affiliates
(under limited  conditions  regarding the method of sale) ninety (90) days after
the first sale of Common Stock of the Company to the general public  pursuant to
a registration  statement filed with and declared  effective by the SEC, subject
to the  lengthier  market  standoff  agreement  contained  in  Section 7 of this
Exercise Agreement or any other agreement entered into by Purchaser.  Affiliates
must comply with the provisions (in addition to the holding period requirements)
of Rule 144.

6. Restrictions on Transfers.

6.1 Disposition of Shares.  Purchaser hereby agrees that Purchaser shall make no
disposition  of the Shares (other than as permitted by this Exercise  Agreement)
unless and until:

(a) Purchaser  shall have notified the Company of the proposed  disposition  and
provided  a  written  summary  of the  terms  and  conditions  of  the  proposed
disposition;

(b)  Purchaser  shall  have  complied  with all  requirements  of this  Exercise
Agreement applicable to the disposition of the Shares;

(c) Purchaser shall have provided the Company with written  assurances,  in form
and  substance  satisfactory  to counsel for the Company,  that (i) the proposed
disposition does not require registration of the Shares under the Securities Act
or (ii) all appropriate  action  necessary for compliance with the  registration
requirements  of  the  Securities  Act  or of any  exemption  from  registration
available under the Securities Act (including Rule 144) has been taken; and

(d) Purchaser shall have provided the Company with written  assurances,  in form
and substance  satisfactory to the Company,  that the proposed  disposition will
not result in the contravention of any transfer  restrictions  applicable to the
Shares  pursuant to the  provisions  of the  Commissioner  Rules  identified  in
Section 4.2.

6.2 Restriction on Transfer.  Purchaser shall not transfer, assign, grant a lien
or security interest in, pledge,  hypothecate,  encumber or otherwise dispose of
any of the Shares  which are subject to the  Company's  Right of First  Refusal,
except as permitted by this Exercise Agreement.

6.3  Transferee  Obligations.  Each person  (other than the Company) to whom the
Shares are transferred by means of one of the permitted  transfers  specified in
this

                                       34


<PAGE>



Exercise  Agreement  must,  as a  condition  precedent  to the  validity of such
transfer, acknowledge in writing to the Company that such person is bound by the
provisions  of this  Exercise  Agreement  and that the  transferred  Shares  are
subject to (i) the Company's Right of First Refusal  granted  hereunder and (ii)
the market  stand-off  provisions  of Section 7, to the same  extent such Shares
would be so subject if retained by the Purchaser.

7.  Market  Standoff   Agreement.   Purchaser  agrees  in  connection  with  any
registration of the Company's  securities  that, upon the request of the Company
or the  underwriters  managing any public offering of the Company's  securities,
Purchaser  will not sell or  otherwise  dispose of any Shares  without the prior
written  consent of the  Company or such  underwriters,  as the case may be, for
such  period of time (not to exceed 180 days) after the  effective  date of such
registration  requested  by  such  managing  underwriters  and  subject  to  all
restrictions as the Company or the underwriters may specify.  Purchaser  further
agrees to enter into any agreement  reasonably  required by the  underwriters to
implement the foregoing.

8. Company's Right of First Refusal.  Before any Vested Shares held by Purchaser
or any  transferee of such Vested Shares  (either  being  sometimes  referred to
herein as the "Holder") may be sold or otherwise transferred  (including without
limitation  a transfer by gift or  operation  of law),  the  Company  and/or its
assignee(s)  shall have an  assignable  right of first  refusal to purchase  the
Vested Shares to be sold or transferred (the "Offered  Shares") on the terms and
conditions set forth in this Section (the "Right of First Refusal").

8.1 Notice of Proposed Transfer.  The Holder of the Offered Shares shall deliver
to the Company a written  notice (the "Notice")  stating:  (i) the Holder's bona
fide intention to sell or otherwise  transfer the Offered Shares;  (ii) the name
of  each  proposed   bona  fide   purchaser  or  other   transferee   ("Proposed
Transferee");  (iii) the  number of  Offered  Shares to be  transferred  to each
Proposed  Transferee;  (iv) the bona fide cash price or other  consideration for
which the Holder proposes to transfer the Offered Shares (the "Offered  Price");
and (v) that the Holder  will offer to sell the  Offered  Shares to the  Company
and/or its assignee(s) at the Offered Price as provided in this Section.

8.2  Exercise of Right of First  Refusal.  At any time  within  thirty (30) days
after the date of the Notice,  the Company and/or its assignee(s) may, by giving
written notice to the Holder, elect to purchase all (or, with the consent of the
Holder,  less than all) the Offered Shares proposed to be transferred to any one
or more of the Proposed  Transferees  named in the Notice, at the purchase price
determined as specified below.

8.3 Purchase  Price.  The purchase price for the Offered Shares  purchased under
this  Section  will  be  the  Offered  Price.  If  the  Offered  Price  includes
consideration  other than cash, then the cash  equivalent  value of the non-cash
consideration  shall  conclusively  be deemed  to be the value of such  non-cash
consideration as determined in good faith by the

                                       35


<PAGE>



Board.

8.4 Payment.  Payment of the Offered Price will be payable, at the option of the
Company and/or its assignee(s) (as  applicable),  by check or by cancellation of
all or a portion of any  outstanding  indebtedness  of the Holder to the Company
(or to such  assignee,  in the case of a  purchase  of  Offered  Shares  by such
assignee) or by any combination  thereof. The Offered Price will be paid without
interest within sixty (60) days after the Company's  receipt of the Notice,  or,
at the option of the Company  and/or its  assignee(s),  in the manner and at the
time(s) set forth in the Notice.

8.5 Holder's  Right to Transfer.  If all of the Offered  Shares  proposed in the
Notice to be transferred to a given Proposed Transferee are not purchased by the
Company and/or its assignee(s) as provided in this Section,  then the Holder may
sell or otherwise  transfer such Offered  Shares to that Proposed  Transferee at
the  Offered  Price or at a  higher  price,  provided  that  such  sale or other
transfer  is  consummated  within  120 days  after the date of the  Notice,  and
provided  further,  that (i) any such  sale or other  transfer  is  effected  in
compliance with all applicable  securities laws and (ii) the Proposed Transferee
agrees in writing that the  provisions of this Section will continue to apply to
the  Offered  Shares in the hands of such  Proposed  Transferee.  If the Offered
Shares  described in the Notice are not  transferred to the Proposed  Transferee
within such 120 day period, then a new Notice must be given to the Company,  and
the Company will again be offered the Right of First  Refusal  before any Shares
held by the Holder may be sold or otherwise transferred.

8.6 Exempt Transfers.  Notwithstanding anything to the contrary in this Section,
the following  transfers of Vested Shares will be exempt from the Right of First
Refusal:  (i) the transfer of any or all of the Vested Shares during Purchaser's
lifetime by gift or on  Purchaser's  death by will or intestacy  to  Purchaser's
"immediate family" (as defined below) or to a trust for the benefit of Purchaser
or  Purchaser's  immediate  family,  provided  that  each  transferee  or  other
recipient agrees in a writing satisfactory to the Company that the provisions of
this  Section will  continue to apply to the  transferred  Vested  Shares in the
hands of such transferee or other recipient;  (ii) any transfer of Vested Shares
made pursuant to a statutory  merger or statutory  consolidation  of the Company
with or into another corporation or corporations (except that the Right of First
Refusal will continue to apply  thereafter to such Vested Shares,  in which case
the surviving  corporation of such merger or consolidation  shall succeed to the
rights of the  Company  under this  Section  unless the  agreement  of merger or
consolidation  expressly  otherwise  provides);  or (iii) any transfer of Vested
Shares  pursuant  to the  winding up and  dissolution  of the  Company.  As used
herein,  the term "immediate  family" will mean Purchaser's  spouse,  the lineal
descendant or antecedent,  father,  mother,  brother or sister,  child,  adopted
child,  grandchild or adopted  grandchild  of the  Purchaser or the  Purchaser's
spouse,  or the  spouse of any  child,  adopted  child,  grandchild  or  adopted
grandchild of Purchaser or the Purchaser's spouse.

                                       36


<PAGE>



8.7 Termination of Right of First Refusal.  The Company's Right of First Refusal
will terminate when the Company's securities become publicly traded.

9. Rights as  Shareholder.  Subject to the terms and conditions of this Exercise
Agreement, Purchaser will have all of the rights of a shareholder of the Company
with  respect  to the Shares  from and after the date that  Shares are issued to
Purchaser  until such time as  Purchaser  disposes  of the Shares or the Company
and/or its assignee(s)  exercise(s) the Right of First Refusal. Upon an exercise
of the Right of First Refusal, Purchaser will have no further rights as a holder
of the  Shares so  purchased  upon such  exercise,  except  the right to receive
payment for the Shares so purchased in  accordance  with the  provisions of this
Exercise   Agreement,   and  Purchaser   will   promptly   surrender  the  stock
certificate(s) evidencing the Shares so purchased to the Company for transfer or
cancellation.

10. Escrow.  As security for Purchaser's  faithful  performance of this Exercise
Agreement,   Purchaser   agrees,   immediately   upon   receipt   of  the  stock
certificate(s)  evidencing the Shares, to deliver such certificate(s),  together
with the Stock Powers  executed by Purchaser and by Purchaser's  spouse,  if any
(with the date and number of Shares left blank), to the Secretary of the Company
or other designee of the Company ("Escrow  Holder"),  who is hereby appointed to
hold such certificate(s) and Stock Powers in escrow and to take all such actions
and to effectuate  all such transfers  and/or  releases of such Shares as are in
accordance with the terms of this Exercise Agreement.  Purchaser and the Company
agree  that  Escrow  Holder  will not be liable  to any  party to this  Exercise
Agreement  (or to any other  party) for any actions or omissions  unless  Escrow
Holder is grossly  negligent  or  intentionally  fraudulent  in carrying out the
duties of Escrow  Holder under this Exercise  Agreement.  Escrow Holder may rely
upon any letter, notice or other document executed by any signature purported to
be genuine and may rely on the advice of counsel and obey any order of any court
with respect to the transactions  contemplated by this Exercise  Agreement.  The
Shares will be  released  from  escrow  upon  termination  of the Right of First
Refusal.

11. Restrictive Legends and Stop-Transfer Orders.

11.1 Legends.  Purchaser  understands and agrees that the Company will place the
legends  set  forth  below  or  similar  legends  on  any  stock  certificate(s)
evidencing  the Shares,  together with any other legends that may be required by
state or U.S. Federal  securities laws, the Company's  Articles of Incorporation
or  Bylaws,  any  other  agreement  between  Purchaser  and the  Company  or any
agreement between Purchaser and any third party:

THE SECURITIES  REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE SECURITIES
ACT OF 1933, AS AMENDED (THE "SECURITIES  ACT"), OR UNDER THE SECURITIES LAWS OF
CERTAIN STATES.  THESE SECURITIES ARE SUBJECT TO RESTRICTIONS ON TRANSFERABILITY
AND

                                       37


<PAGE>



RESALE  AND MAY NOT BE  TRANSFERRED  OR  RESOLD  EXCEPT AS  PERMITTED  UNDER THE
SECURITIES ACT AND APPLICABLE STATE SECURITIES LAWS, PURSUANT TO REGISTRATION OR
EXEMPTION THEREFROM. INVESTORS SHOULD BE AWARE THAT THEY MAY BE REQUIRED TO BEAR
THE FINANCIAL  RISKS OF THIS  INVESTMENT  FOR AN INDEFINITE  PERIOD OF TIME. THE
ISSUER OF THESE  SECURITIES  MAY  REQUIRE  AN  OPINION  OF  COUNSEL  IN FORM AND
SUBSTANCE SATISFACTORY TO THE ISSUER TO THE EFFECT THAT ANY PROPOSED TRANSFER OR
RESALE  IS IN  COMPLIANCE  WITH  THE  SECURITIES  ACT AND ANY  APPLICABLE  STATE
SECURITIES LAWS.

THE SHARES  REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO CERTAIN  RESTRICTIONS
ON PUBLIC  RESALE AND TRANSFER,  RIGHT OF REPURCHASE  AND RIGHT OF FIRST REFUSAL
OPTIONS HELD BY THE ISSUER AND/OR ITS ASSIGNEE(S) AS SET FORTH IN A STOCK OPTION
EXERCISE AGREEMENT BETWEEN THE ISSUER AND THE ORIGINAL HOLDER OF THESE SHARES, A
COPY OF WHICH MAY BE OBTAINED AT THE PRINCIPAL OFFICE OF THE ISSUER. SUCH PUBLIC
SALE AND TRANSFER  RESTRICTIONS  AND THE RIGHT OF REPURCHASE  AND RIGHT OF FIRST
REFUSAL ARE BINDING ON TRANSFEREES OF THESE SHARES.

11.2  Stop-Transfer  Instructions.  Purchaser agrees that, to ensure  compliance
with the restrictions imposed by this Exercise Agreement,  the Company may issue
appropriate  "stop-transfer"  instructions to its transfer agent, if any, and if
the Company transfers its own securities,  it may make appropriate  notations to
the same effect in its own records.

11.3  Refusal to  Transfer.  The Company will not be required (i) to transfer on
its books any Shares that have been sold or otherwise  transferred  in violation
of any of the provisions of this Exercise Agreement or (ii) to treat as owner of
such Shares, or to accord the right to vote or pay dividends to any purchaser or
other transferee to whom such Shares have been so transferred.

12. Tax  Consequences.  PURCHASER  UNDERSTANDS THAT PURCHASER MAY SUFFER ADVERSE
TAX  CONSEQUENCES  AS A RESULT OF  PURCHASER'S  PURCHASE OR  DISPOSITION  OF THE
SHARES.  PURCHASER  REPRESENTS THAT PURCHASER HAS CONSULTED WITH ANY TAX ADVISER
PURCHASER  DEEMS ADVISABLE IN CONNECTION WITH THE PURCHASE OR DISPOSITION OF THE
SHARES AND THAT PURCHASER IS NOT RELYING ON THE COMPANY FOR ANY TAX ADVICE.  Set
forth below is a brief  summary as of the date the Plan was adopted by the Board
of some of the U.S.  Federal  tax  consequences  of  exercise  of the Option and
disposition of the Shares. THIS SUMMARY IS NECESSARILY  INCOMPLETE,  AND THE TAX
LAWS AND  REGULATIONS  ARE  SUBJECT TO CHANGE.  PURCHASER  SHOULD  CONSULT A TAX
ADVISER BEFORE EXECUTING THIS OPTION OR DISPOSING OF THE SHARES.

                                       38


<PAGE>




12.1  Exercise of Incentive  Stock  Option.  If the Option  qualifies as an ISO,
there will be no regular U.S.  Federal income tax liability upon the exercise of
the Option,  although the excess, if any, of the Fair Market Value of the Shares
on the date of  exercise  over  the  Exercise  Price  will be  treated  as a tax
preference  item for U.S.  Federal  alternative  minimum  tax  purposes  and may
subject Purchaser to the alternative minimum tax in the year of exercise.

12.2 Exercise of Nonqualified Stock Option. If the Option does not qualify as an
ISO, there may be a regular U.S. Federal income tax liability and a state income
tax  liability  upon the  exercise of the Option.  Purchaser  will be treated as
having received compensation income (taxable at ordinary income tax rates) equal
to the excess,  if any,  of the Fair  Market  Value of the Shares on the date of
exercise over the Exercise  Price.  If Purchaser is a current or former employee
of the  Company,  he  Company  may be  required  to  withhold  from  Purchaser's
compensation  or  collect  from  Purchaser  and  pay  to the  applicable  taxing
authorities an amount equal to a percentage of this  compensation  income at the
time of exercise.

12.3  Disposition  of Shares.  The  following  tax  consequences  may apply upon
disposition of the Shares.

(a) Incentive  Stock  Options.  If the Shares are held for more than twelve (12)
months after the date of the transfer of the Shares  pursuant to the exercise of
an ISO and are disposed of more than two (2) years after the Date of Grant,  any
gain realized on  disposition of the Shares will be treated as long term capital
gain for federal and Colorado income tax purposes.  If Shares purchased under an
ISO are disposed of within the  applicable  one (1) year or two (2) year period,
any gain realized on such  disposition  will be treated as  compensation  income
(taxable at ordinary  income rates) to the extent of the excess,  if any, of the
Fair Market Value of the Shares on the date of exercise over the Exercise Price.

(b) Nonqualified Stock Options. If the Shares are held for more than twelve (12)
months after the date of the transfer of the Shares  pursuant to the exercise of
an NQSO,  any gain realized on disposition of the Shares will be treated as long
term capital gain.

(c)  Withholding.  The Company may be required to withhold from the  Purchaser's
compensation  or collect from the  Purchaser  and pay to the  applicable  taxing
authorities an amount equal to a percentage of this compensation income.

13.  Compliance  with Laws and  Regulations.  The  issuance  and transfer of the
Shares will be subject to and  conditioned  upon  compliance  by the Company and
Purchaser with all applicable  state and U.S.  Federal laws and  regulations and
with all applicable  requirements  of any stock exchange or automated  quotation
system on which the  Company's  Common Stock may be listed or quoted at the time
of such issuance or transfer.

                                       39


<PAGE>




14. Successors and Assigns.  The Company may assign any of its rights under this
Exercise Agreement, including its rights to repurchase Shares under the Right of
First Refusal.  This Exercise  Agreement  shall be binding upon and inure to the
benefit  of  the  successors  and  assigns  of  the  Company.   Subject  to  the
restrictions  on transfer  herein set forth,  this  Exercise  Agreement  will be
binding upon Purchaser and Purchaser's heirs, executors,  administrators,  legal
representatives, successors and assigns.

15. Governing Law;  Severability.  This Exercise  Agreement shall be governed by
and construed in  accordance  with the internal laws of the State of Colorado as
such laws are applied to agreements  between Colorado residents entered into and
to be performed  entirely  within  Colorado.  If any  provision of this Exercise
Agreement is determined by a court of law to be illegal or  unenforceable,  then
such  provision  will be enforced to the maximum  extent  possible and the other
provisions will remain fully effective and enforceable.

16.  Notices.  Any notice required to be given or delivered to the Company shall
be in writing and  addressed  to the  Corporate  Secretary of the Company at its
principal  corporate  offices.  Any notice  required to be given or delivered to
Purchaser  shall  be in  writing  and  addressed  to  Purchaser  at the  address
indicated  above or to such other  address as Purchaser may designate in writing
from time to time to the Company.  All notices shall be deemed effectively given
upon personal  delivery,  three (3) days after deposit in the United States mail
by certified or registered mail (return receipt requested), one (1) business day
after its deposit with any return receipt express courier (prepaid),  or one (1)
business day after transmission by rapifax or telecopier.

17. Further  Instruments.  The parties agree to execute such further instruments
and to take such further action as may be reasonably  necessary to carry out the
purposes and intent of this Exercise Agreement.

18. Headings.  The captions and headings of this Exercise Agreement are included
for ease of reference only and will be disregarded in interpreting or construing
this  Exercise  Agreement.  All  references  herein to  Sections  will  refer to
Sections of this Exercise Agreement.

19. Entire  Agreement.  The Plan,  the Stock Option  Agreement and this Exercise
Agreement,  together with all of its Exhibits,  constitute the entire  agreement
and  understanding  of the parties  with  respect to the subject  matter of this
Exercise  Agreement,  and supersede  all prior  understandings  and  agreements,
whether oral or written, between the parties hereto with respect to the specific
subject matter hereof.

                                       40


<PAGE>



IN WITNESS  WHEREOF,  the  Company  has caused  this  Exercise  Agreement  to be
executed in triplicate by its duly authorized  representative  and Purchaser has
executed this Exercise Agreement in triplicate as of the Effective Date.

         ------------------------



By:      __________________________
         (Signature)




                                       41


<PAGE>



                                LIST OF EXHIBITS

Exhibit 1:      Stock Power and Assignment Separate from Stock Certificate

Exhibit 2:      Spouse Consent

Exhibit 3:      Copy of Purchaser's Check

                                       42


<PAGE>



                                    EXHIBIT 1

                           STOCK POWER AND ASSIGNMENT

                         SEPARATE FROM STOCK CERTIFICATE



                           Stock Power and Assignment

                         Separate from Stock Certificate

FOR VALUE RECEIVED and pursuant to that certain Stock Option Exercise  Agreement
No. ___ dated as of _______________,  ________, (the "Exercise Agreement"),  the
undersigned      hereby     sells,      assigns     and      transfers      unto
_______________________________,  shares of the Common Stock of ____________., a
Colorado corporation (the "Company"),  standing in the undersigned's name on the
books  of  the  Company  represented  by  Certificate  No(s).  ______  delivered
herewith,  and does hereby  irrevocably  constitute and appoint the Secretary of
the  Company  as  the  undersigned's   attorney-in-fact,   with  full  power  of
substitution,  to  transfer  said  stock  on  the  books  of the  Company.  THIS
ASSIGNMENT  MAY ONLY BE USED AS  AUTHORIZED  BY THE EXERCISE  AGREEMENT  AND ANY
EXHIBITS THERETO.

Dated:  _______________, ____



----------------------------------



----------------------------------
(Signature)


Instructions:  Please do not fill in any blanks other than the  signature  line.
The  purpose  of this Stock  Power and  Assignment  is to enable the  Company to
acquire the shares upon  exercise of its "Right of First  Refusal"  set forth in
the Exercise  Agreement without requiring  additional  signatures on the part of
the Purchaser.

                                       43


<PAGE>




                                    EXHIBIT 2



                                 SPOUSE CONSENT

                                 Spouse Consent

The undersigned spouse of Purchaser has read,  understands,  and hereby approves
the Stock  Option  Exercise  Agreement  between  Purchaser  and the Company (the
"Exercise Agreement").  In consideration of the Comp Agreement,  the undersigned
hereby  agrees to be  irrevocably  bound by the Exercise  Agreement  and further
agrees that any community property interest I, the undersigned  spouse, may have
in the Shares and any other property  pursuant to the Exercise  Agreement  shall
similarly be bound by the Exercise  Agreement.  The undersigned  hereby appoints
Purchaser  as his or her  attorney-  in-fact  with  respect to any  amendment or
exercise of any rights under the Exercise Agreement.

Date:___________________________


----------------------------------
Name of Purchaser - Print

----------------------------------
Signature of Purchaser's Spouse

                                       44


<PAGE>



                        DESTINY MEDIA TECHNOLOGIES, INC.

                              ---------------------

                               EXHIBITS 5 AND 24.1

                              ---------------------

                        OPINION OF ANDREW I. TELSEY, P.C.

                              ---------------------

                                       45


<PAGE>





November 17, 2000



Mr. Steve Vestergaard, Chief Executive Officer
Destiny Media Technologies, Inc.
555 West Hastings St.
Suite 950
Vancouver, British Columbia, Canada V6B 4N4

Re:  Destiny Media Technologies, Inc.

Dear Mr. Vestergaard:

In  connection  with the 850,000  shares of Common  Stock,  par value $0.001 per
share (the "Shares"),  of Destiny Media Technologies,  Inc.  (hereinafter called
the  "Company"),  included in the Company's 1999 Stock Option Plan (the "Plan"),
which Shares are proposed to be registered on Form S-8 under the  Securities Act
of 1933, as amended, we have examined the following instruments and documents:

1.Articles of Incorporation of the Company, as amended;

2.Bylaws of the Company, as amended to date;

3.Copies of certain resolutions adopted by the Board of Directors of the Company
adopting the Plan and  authorizing the reservation for issuance of up to 850,000
shares of the  Company's  Common Stock (the  "Shares"),  underlying  the various
options to be issued pursuant to the Plan.

We have  examined  such other  instruments,  documents and records and made such
further investigations as we have deemed necessary for the purposes of rendering
the following opinion.

Based on the foregoing, it is our opinion that:

(i)The  Company  is a  corporation  which  has  validly  filed its  Articles  of
Incorporation under the laws of the State of Colorado;

(ii) The Plan and the  Shares  included  in the Plan have been duly and  validly
authorized  by all  necessary  action  on the part of the  Company;  the  Shares
issuable pursuant to the Plan and upon exercise of the stock options  authorized
pursuant to the Plan have been duly and validly  authorized  and,  upon  payment
therefor in accordance with the terms of

                                       46


<PAGE>



such  issuance  and stock  option(s),  will be  validly  issued,  fully paid and
nonassessable by the Company;

(iii) The rights  attendant  to the Plan and the Shares  reserved  for  issuance
thereunder conform to the description thereof contained in the Prospectus;

(iv) No  authorization,  approval,  consent or license of any regulatory body or
authority  (other than under the Act and the  securities or Blue Sky laws of the
various states),  is required for the valid  authorization,  issuance,  sale and
delivery of the stock options and Shares reserved for issuance thereunder, or if
so required, all such authorizations, approvals, consents and licenses have been
obtained and are in full force and effect;

(v) The  Registration  Statement  and the  Prospectus  (except for the financial
statements and other financial data included  therein,  as to which such counsel
need express no opinion),  comply as to form in all material  respects  with the
requirements of the Act and the Rules and Regulations thereunder;

(vi) Such counsel  have  participated  in the  preparation  of the  Registration
Statement and Prospectus and no facts have come to the attention of such counsel
to lead them to believe that either the Registration Statement or the Prospectus
(except for the financial  statements and other financial data included therein,
as to which  such  counsel  need  express  no  opinion),  contained  any  untrue
statement of a material fact required to be stated  therein or necessary to make
the statements therein not misleading;

(vii) Such  counsel  does not know of any material  statutes or  regulations  or
legal or  governmental  proceedings  required to be described in the  Prospectus
which are not correctly  described in all material respects as required,  nor of
any material  contracts or documents of a character  required to be described in
the  Registration  Statement or the Prospectus or to be filed as exhibits to the
Registration Statement which are not described and filed as required.

We hereby consent to the use of this opinion in the said Registration  Statement
being filed with the Securities and Exchange  Commission and further  consent to
the reference to this firm in the Prospectus.

Very truly yours,

s/Andrew I. Telsey, P.C.

ANDREW I. TELSEY, P.C.


                                       47


<PAGE>



                        DESTINY MEDIA TECHNOLOGIES, INC.

                              -------------------

                                  EXHIBIT 24.2

                              -------------------

                              CONSENT OF KPMG LLP.

                              -------------------



                                       48


<PAGE>


KPMG LLP
Chartered Accountants
Box 10426 777 Dunsmuir Street                           Telephone (604) 691-3000
Vancouver BC V7Y 1K3                                      Telefax (604) 691-3031
Canada                                                               www.kpmg.ca







                  CONSENT OF INDEPENDENT CHARTERED ACCOUNTANTS

We consent to the  incorporation by reference in the  Registration  Statement on
Form S-8 of Destiny Media  Technologies Inc. (the "Company") of our report dated
October  22,  1999,  except as in note 9(c)  which is as of  November  9,  1999,
relating to the  balance  sheet of the  Company as at August 31,  1999,  and the
related  statements of operations and deficit,  stockholders'  equity,  and cash
flows for the period from inception on August 24, 1998 to August 31, 1999, which
report appears in the registration  statement on Form 10-SB of the Company filed
with the Securities and Exchange Commission.  Our report dated October 22, 1999,
except as to note 9(c) which is as of November 9, 1999,  contains an explanatory
paragraph  that states that the Company has had no operating  activities  and no
established source of revenue,  which raises substantial doubt about its ability
to continue as a going  concern.  The  financial  statements  do not include any
adjustments that might result from the outcome of that uncertainty.

s/KPMG LLP

Chartered Accountants

Vancouver, British Columbia
November 14, 2000

                                       49




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