KRISPY KREME DOUGHNUTS INC
S-8, EX-23.1, 2000-10-04
EATING PLACES
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                                                                    EXHIBIT 23.1


                       CONSENT OF INDEPENDENT ACCOUNTANTS



We  hereby  consent  to the  incorporation  by  reference  in this  Registration
Statement on Form S-8 of Krispy Kreme Doughnuts,  Inc. of our report dated March
6, 2000, except as to Note 18 for which the date is March 13, 2000,  relating to
the financial  statements of Krispy Kreme Doughnut Corporation as of January 30,
2000 and January 31, 1999 and for the three years ended January 30, 2000,  which
appears in the Registration Statement on Form S-1 (No. 333-92909) dated April 4,
2000.  We also  consent to the  incorporation  by  reference of our report dated
March 6, 2000  relating to the  financial  statement  schedule  of Krispy  Kreme
Doughnut Corporation, which appears in such Registration Statement on Form S-1.


/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
Greensboro, North Carolina
October 4, 2000



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