ICROWN CORP
S-4/A, 2000-03-24
BLANK CHECKS
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     As Filed with The Securities and Exchange Commission on March 24, 2000


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
- --------------------------------------------------------------------------------
                           AMENDMENT NO. 2 TO FORM S-4
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
- --------------------------------------------------------------------------------
                               ICROWN CORPORATION
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

          FLORIDA                       6719                    65-0960459
          -------                       ----                    ----------
      (STATE OR OTHER            (PRIMARY STANDARD             (IRS EMPLOYER
      JURISDICTION OF               INDUSTRIAL                    NUMBER)
     INCORPORATION OR          CLASSIFICATION CODE
       ORGANIZATION)                  NUMBER)

                           ADMIRALTY OFFICE TOWER TWO
                          4400 PGA BOULEVARD, SUITE 505
                          PALM BEACH GARDENS, FL 33410
                                 (561) 627-0677

   (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
                   REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)

                             ROBERT C. HACKNEY, ESQ.
                             HACKNEY & MILLER, P.A.
                           ADMIRALTY OFFICE TOWER TWO
                          4400 PGA BOULEVARD, SUITE 505
                          PALM BEACH GARDENS, FL 33410
                                 (561) 627-0677

    (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                             OF AGENT FOR SERVICE)

- --------------------------------------------------------------------------------

                 COPIES OF ALL COMMUNICATIONS SHOULD BE SENT TO:

                             ROBERT C. HACKNEY, ESQ.
                              JOEL M. MCTAGUE, ESQ.
                             HACKNEY & MILLER, P.A.
                           ADMIRALTY OFFICE TOWER TWO
                          4400 PGA BOULEVARD, SUITE 505
                          PALM BEACH GARDENS, FL 33410
                                 (561) 627-0677
        Approximate date of commencement of proposed sale to the public:

<PAGE>


   FROM TIME TO TIME AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.

         If the securities being registered on this form are being offered in
connection with the formation of a holding company and there is compliance with
General Instruction G, check the following box. [ ]

         If this form is filed to register additional securities for an offering
pursuant to Rule 462 (b) under the Securities Act, check the following box and
list the Securities Act registration statement number or the earlier effective
registration statement for the same offering. [ ]

         If this form is a post-effective amendment filed pursuant to Rule 462
(d) under the Securities Act, check the following box and list the Securities
Act registration statement number of the earlier effective registration
statement for the same offering. [ ]
<TABLE>
<CAPTION>
                         CALCULATION OF REGISTRATION FEE
- ------------------------------ ---------------------------- --------------------------- ----------------------------
<S>                            <C>                          <C>                         <C>
TITLE OF EACH CLASS OF         AMOUNT TO BE REGISTERED      PROPOSED MAXIMUM OFFERING   PROPOSED
SECURITIES TO BE REGISTERED                                 PRICE PER UNIT              MAXIMUM AGGREGATE OFFERING
                                                                                        PRICE
- ------------------------------ ---------------------------- --------------------------- ----------------------------
Common Stock                   2,000,000                    $10                         $20,000,000
- ------------------------------ ---------------------------- --------------------------- ----------------------------
<FN>
(1) Registration fee enclosed herewith.  Estimated solely for purposes of calculating the registration fee under
Rule 457(f).
</FN>
</TABLE>
         THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE
OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THIS REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE SECURITIES AND EXCHANGE COMMISSION, ACTING
PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.

                                       ii
<PAGE>


INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY STATE.

                                      iii
<PAGE>


                     Subject to Completion - March 24, 2000

Prospectus

                               ICROWN CORPORATION

                         Offer to Exchange Common Stock

                     --------------------------------------
         We are offering to exchange up to 2,000,000 shares of common stock of
iCrown Corporation for Odd Lots of less than 100 shares, and round lots not in
excess of 500 shares of common stock of the following companies: Philip Morris
Companies, Inc.., and Waste Management, Inc, which are sometimes referred to
jointly in this document as the "Affinity Companies." The number of shares of
the Affinity Companies will be determined by the average closing price of the
Affinity Companies' stock at closing on the day of , 2000.

The offer will expire at 8:00 PM, New York City Time, on _________________,
__________________________, 2000, unless the offer is extended.

The offer is being made on a 'first come, first exchange' basis, with the offer
being limited to odd lots of less than 100 shares and round lots not in excess
of 500 shares of the stock of the Affinity Companies.

This offer is being made only to those shareholders who consent to electronic
delivery of this prospectus.

Our common stock is not yet publicly traded, and the exchange price of $10 per
share has been arbitrarily determined by us. Upon completion of this offering,
we will apply for trading on Nasadaq, and have already applied for trading on
the Pacific Stock Exchange.

The offer is also subject to certain other conditions contained in this offer to
exchange. See "Terms of the Exchange Offer."

For a discussion of certain factors that you should consider before you
participate in this exchange offer, see "Risk Factors" commencing on page_____.

Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved these securities or determined if this
prospectus is truthful or complete. Any representation to the contrary is a
criminal offense.

                  The date of this prospectus is March___, 2000


<PAGE>

                 QUESTIONS AND ANSWERS ABOUT THE EXCHANGE OFFER

1.       Q.       What is iCrown?

         A.       iCrown Corporation is in the business of establishing EcoNets,
                  a new internet business and economic network. iCrown will
                  organize and develop internet companies by providing strategic
                  planning, intellectual capital, legal, accounting, financing
                  and information management resources which creates a group
                  whose members benefit from synergistic business relationships.
                  iCrown's hub for establishing and growing EcoNets will be the
                  Internet Capital Exchange web site.

2.       Q.       What is an EcoNet?

         A.       EcoNet is another term for economic network, a name that has
                  been given to the concept of incubating internet companies by
                  providing strategic planning, legal, accounting, financing and
                  offering management advice, and creating a group whose members
                  benefit from synergistic business relationships.


3.       Q.       What is the Internet Capital Exchange?

         A.       The Internet Capital Exchange, or "ICE", seeks to become the
                  business to business internet portal to enable EcoNets and
                  other technology companies to foster and develop the new
                  internet economy by providing a megasite of information. ICE
                  will enable EcoNets to exchange intellectual capital
                  (intellectual property and human resources), financial capital
                  (venture and growth funding), strategic planning,
                  e-advertising, legal resources and internet merger and
                  acquisition activities.

4.       Q.       What group of shareholders are eligible to participate in the
                  exchange offer?


         A.       Shareholders in selected states who own odd-lots, which means
                  less than 100 shares, and shareholders owning round lots of up
                  to 500 shares.

5.       Q.       How is this different from a tender offer?

         A.       By limiting the offer to less than 2% of the stockholder of
                  the Affinity Companies, the exchange offer does not fall
                  within Regulation 14D of the tender offer provisions of the
                  Securities & Exchange Act of 1934. Regulation 14D only applies
                  to tender offers which are subject to section 14(d)(1) of the
                  Securities Exchange Act of 1934. Our offer is exempt from
                  Regulation 14D since it falls below the threshold of 5% of the
                  stock of the Affinity Companies, and is further exempt

                                       2
<PAGE>

                  from 14D due to section 14(d)(8), since it falls below 2% of
                  the stock of the Affinity Companies.

6.       Q.       If  iCrown  is in the  internet  incubator  business,  why are
                  they acquiring stock of Phillip Morris and Waste Management?

         A.       Because this exchange offer represents phase one of iCrown's
                  business plan. iCrown is using a patent pending system known
                  as the "Affinity Exchange SystemTM" to acquire its initial
                  capitalization.

7.       Q.       What is the "Hackney Miller Affinity Exchange SystemTM"?

         A.       It is a system that is designed to benefit the Affinity
                  Companies by aggregating, or "cleaning up" its odd-lot and
                  small shareholder base while providing capitalization to
                  iCrown to pursue its main objective of becoming the premier
                  "EcoNet" or incubator company for internet ventures.

8.       Q.       How do I participate?

         A.       By  executing  the  Letter  of  Transmittal  and  arranging
                  to send your stock. For specific questions, contact the
                  Information Agent at _______________.

9.       Q.       What is the exchange formula and how was it determined?

         A.       The term "exchange formula" means the following: we will
                  multiply the number of shares tendered by each shareholder of
                  an Affinity Company by the average closing price per share of
                  their stock on the day prior to the Expiration Date. We will
                  then exchange those shares for an equal value of our shares,
                  at the rate of $10 per share for our shares. The price of our
                  shares has been arbitrarily determined by us, and our shares
                  are not presently publicly traded.

10.      Q.       After the exchange offer, will I be able to trade my iCrown
                  stock?

         A.       Yes.  Upon completion of the offering, iCrown intends on
                  making an application for NASDAQ, and has already applied for
                  listing on the Chicago Stock Exchange. Management believes
                  that for the time period immediately following the offering,
                  the share price for iCrown will track the prices of the
                  Affinity Companies. As iCrown divests itself of its holdings
                  and invests them in the business going forward, management
                  then believes iCrown's share price will trade independently of
                  the Affinity Companies.

11.      Q.       Which state must I be a resident of to participate in this \
                  offering?


         A.       We will only accept shares for exchange from shareholders of
                  the Affinity


                                       3
<PAGE>

                  Companies who are residents of the following states: Alaska,
                  Arizona, Arkansas, Colorado, Delaware, Florida, Georgia,
                  Hawaii, Idaho, Illinois, Indiana, Kansas, Maine,
                  Massachusetts, Minnesota, Missouri, Montana, Nevada, New
                  Mexico, New York, North Carolina, Oklahoma, Oregon, Rhode
                  Island, South Carolina, Texas, Vermont, and West Virginia. We
                  will also accept shares from shareholders who are not
                  residents of the United States.

                  We are not permitted to accept shares for exchange from
                  shareholders who are residents of Alabama, California,
                  Connecticut, Iowa, Kentucky, Louisiana, Maryland, Michigan,
                  Mississippi, Nebraska, New Hampshire, New Jersey, North
                  Dakota, Ohio, Pennsylvania, South Dakota, Tennessee, Utah,
                  Virginia, Washington, Wisconsin, and Wyoming.

12.      Q.       Is there any income tax effect on me if I exchange my shares?

         A.       You will realize a tax gain or loss depending upon your tax
                  basis in your stock. See Certain U.S. Federal Tax Consequences
                  of the Exchange Offer.



                             SUMMARY OF THE COMPANY

         iCrown Corporation is in the business of establishing EcoNets, a new
internet business and economic network. iCrown will organize and develop
internet companies by providing strategic planning, intellectual capital, legal,
accounting, financing and information management resources which creates a group
whose members benefit from synergistic business relationships. iCrown's hub for
establishing and growing EcoNets will be the Internet Capital Exchange web site.

         The Internet Capital Exchange, or "ICE", seeks to become the business
to business internet portal to enable EcoNets and other technology companies to
foster and develop the new internet economy by providing a megasite of
information. ICE will enable EcoNets to exchange intellectual capital
(intellectual property and human resources), financial capital (venture and
growth funding), strategic planning, e-advertising, legal resources and internet
merger and acquisition activities.

Prospectus and Business Plan Assumption

      Upon the completion of this offering, the only class of iCrown stock
outstanding will be our common stock. Except where otherwise indicated, all
information in this prospectus assumes the exchange of the shares of common
stock offered by this prospectus at the public offering price of $10.00 per
share and the receipt by us of stock of the Affinity Companies which will be
used to capitalize iCrown.

                                       4
<PAGE>

                          SUMMARY OF THE EXCHANGE OFFER

         We have summarized the terms of the exchange offer in this section.
Before you decide to tender your shares of the Affinity Company or Companies in
this offer, you should read the detailed description of the offer under "Terms
of the Exchange Offer" for further information.

Terms of the Exchange Offer

We are offering up to 2,000,000 shares of our common stock in exchange for any
combination of the shares of the Affinity Companies stock that is equivalent in
value to $20 million, as calculated according to the "exchange formula."

Exchange Formula

The term "exchange formula" means the following: we will multiply the number of
shares tendered by each shareholder of an Affinity Company by the average
closing price per share of their stock on the day prior to the Expiration Date.
We will then exchange those shares for an equal value of our shares, at the rate
of $10 per share for our shares. The price of our shares has been arbitrarily
determined by us, and our shares are not presently publicly traded.

Expiration Date; extension, termination

The exchange offer will expire at 8:00 p.m., New York City Time, on __________,
or any subsequent date to which we extend it. You must tender your stock prior
to this date if you wish to participate in the offer. We have the right to:
terminate the exchange offer; extend the expiration date of the exchange offer
or waive any condition or otherwise amend the terms of the exchange offer in any
respect, other than the condition that the registration statement be declared
effective.

Conditions to the exchange offer

The exchange offer is subject to the registration statement and any amendment to
the registration statement covering the common stock being effective under the
Securities Act of 1933. Some other conditions of the offer are that

         /bullet/ we will not accept any shares of the Affinity Companies stock
         if the amount accepted would exceed 1.9% of the issued and outstanding
         shares of stock of such company

         /bullet/ we will not accept shares for exchange if the total value of
         the shares tendered on the Expiration Date do not equal at least $9
         million, as calculated according to the exchange formula

                                       5
<PAGE>


         /bullet/ we will not accept any shares for exchange if the they are
         tendered by a shareholder who is a resident of a state where the offer
         is not permitted by state law

         /bullet/ we will only accept shares from stockholders who have
         consented to electronic delivery of this prospectus and

         /bullet/ the offer is being made on a "first come, first exchange
         basis." The offer also is subject to customary conditions, which we may
         waive. Please read "Terms of the Exchange Offer" for more information.

Procedure for tendering stock of Affinity Companies

If you hold you stock through a broker, dealer, commercial bank, trust company
or other nominee, you should contact that person promptly if you wish to tender
your stock. If you hold your stock through a broker, dealer, commercial bank,
trust company or other nominee, you may also comply with the procedures for
guaranteed delivery. Please do not send letter of transmittal to us. You should
send those letters to the Exchange Agent. The exchange agent can answer you
questions regarding how to tender you stock.

Information Agent:

Corporate Investor Communications, Inc., is the Information Agent and can be
contacted at:

Risk factors

You should consider carefully the matters described under "Risk Factors" as well
as other information set forth in this prospectus and in the letter of
transmittal.

                                  RISK FACTORS

FORWARD LOOKING STATEMENTS

         This prospectus and the documents incorporated herein by reference
contain forward-looking statements based on current expectations, estimates and
projections about iCrown's industry, management's beliefs and certain
assumptions made by management. All statements, trends, analyses and other
information contained in this prospectus relative to trends in net sales, gross
margin, anticipated expense levels and liquidity and capital resources, as well
as other statements including, but not limited to, words such as "anticipate,"
"believe," "plan," "estimate," "expect," "seek" and "intend," and other similar
expressions, constitute forward-looking statements. These forward-looking
statements involve risks and uncertainties, and actual results may differ
materially from those anticipated or expressed in such statements. Potential
risks and uncertainties include, among others, those set forth herein under
"Risk Factors."

Particular attention should be paid to the cautionary statements involving
iCrown's lack of operating history, the unpredictability of its future revenues,
the unpredictable and evolving nature of its business model, the intensely
competitive internet service industry and the risks associated with capacity
constraints, systems development, management of growth, acquisitions, any new
products and international or domestic business expansion. Except as required by
law, we undertake no obligation to update any forward-looking statement, whether
as a result of new information, future events or otherwise. Readers, however,
should review carefully the factors set forth in other reports or documents that
iCrown will file with the SEC from time to time.

         An investment in the common stock offered hereby involves a high degree
of risk. The following risk factors, together with the other information set
forth in this prospectus, should be considered carefully before acquiring the
common stock offered hereby.

NO OPERATING HISTORY


                                       6
<PAGE>


         iCrown was incorporated in November, 1999, and accordingly, we have no
operating history on which to base an evaluation of its business and prospects.
There is no assurance that iCrown can develop the ICE megasite. Our prospects
must be considered in light of the risks, expenses and difficulties frequently
encountered by companies in their early stage of internet related activities.
Such risks for the company include, but are not limited to, an evolving and
unpredictable business model and the management of growth. To address these
risks, we must, among other things, implement and successfully execute its
business and marketing strategy and it's expansion into new product and
geographic markets, continue to develop and upgrade its technology, establish,
maintain and continuously update its web site, provide superior customer service
and fulfillment, respond to competitive developments and attract, retain and
motivate qualified personnel. There can be no assurance that we will be
successful in addressing such risks, and the failure to do so could have a
material adverse effect on our business, prospects, financial condition and
results of operations.

UNPREDICTABILITY OF FUTURE REVENUES

         As a result of iCrown's absence of an operating history and the
emerging nature of the markets in which we will compete, we are unable to
accurately forecast its revenues. iCrown's current and future expense levels are
based largely on our investment plans and estimates of future revenues and are
to a large extent fixed. Sales and operating results depend generally upon the
volume of, timing of and ability to respond to client requests, which are
difficult to forecast. We may be unable to adjust spending in a timely manner to
compensate for any unexpected revenue shortfall. Accordingly, any significant
shortfall in revenues in relation to our planned expenditures would have an
immediate adverse effect on iCrown's business, prospects, financial condition
and results of operations. Further, as a strategic response to changes in the
competitive environment, iCrown may from time to time make certain pricing,
service, marketing or acquisition decisions that could have a material adverse
effect on its business, prospects, financial condition and results of
operations.

POTENTIAL FLUCTUATIONS IN QUARTERLY OPERATING RESULTS

                                       7
<PAGE>

         iCrown expects to experience significant fluctuations in its future
quarterly operating results due to a variety of factors, many of which are
outside our control. Factors that may adversely affect our quarterly operating
results include

/diamond/   the development, announcement or introduction of new sites, services
            and products by iCrown and our competitors,

/diamond/   the level of use of the internet, online services and computer
            software and increasing consumer acceptance of the internet,

/diamond/   iCrown's ability to upgrade and develop its systems and
            infrastructure,

/diamond/   the company's ability to attract new personnel in a timely and
            effective manner,

/diamond/   iCrown's ability to manage effectively its development of new
            business segments and markets,

/diamond/   iCrown's ability to successfully manage the integration of
            operations and technology of acquisitions or other business
            combinations,

/diamond/   technical difficulties, system downtime or internet brownouts,

/diamond/   the amount and timing of operating costs and capital expenditures
            relating to expansion of iCrown's business, operations and
            infrastructure,

/diamond/   governmental regulation and taxation policies,

/diamond/   disruptions in service by common carriers due to strikes or
            otherwise, and

/diamond/   general economic conditions and economic conditions specific to the
            internet. These factors may also affect our majority owned
            subsidiaries as well as its portfolio investments.

SEASONALITY

         iCrown expects that we will experience seasonality in our business,
reflecting a combination of seasonal fluctuations in internet usage and
traditional business seasonality patterns. Internet usage and the rate of
internet growth may be expected to decline during the summer.

WE ANTICIPATE LOSSES

         We expect net losses and we anticipate that we will continue to incur
net losses for the foreseeable future. Our failure to achieve profitability
could deplete our capital resources and reduce our ability to raise additional
capital.


                                       8
<PAGE>

THERE ARE RISKS ASSOCIATED WITH OUR BUSINESS, WHICH IS DEPENDENT ON INTERNET
ADVERTISING.

         We expect to derive a majority of our revenues from internet
advertising. No standards have been widely accepted to measure the effectiveness
of Internet advertising. If such standards do not develop, existing advertisers
might not continue their current levels of internet advertising. Furthermore,
advertisers that have traditionally relied upon other advertising media may be
reluctant to advertise on the internet. In addition, advertisers that have
already invested substantial resources in other advertising methods may be
reluctant to adopt a new strategy. Our business would suffer if the market for
internet advertising fails to continue to develop or develops more slowly than
expected.

         It is difficult to predict which, if any, of the pricing models
currently used to sell advertising on the internet will emerge as the industry
standard, which makes it difficult to project future advertising rates and
revenues. For example, insistence by advertisers that advertising rates be based
on the number of click throughs, or user requests for additional information
made by clicking on the advertisement, instead of rates based solely on the
number of advertising impressions, or the number of times an advertisement is
displayed, could adversely affect revenues. Advertising revenues would suffer if
we cannot adapt to the various internet advertising pricing models. Moreover,
filtering software programs that limit or prevent advertising from being
delivered to an internet user's computer are available. Widespread adoption of
this filtering software by internet users could adversely affect the commercial
viability of Internet advertising, which would harm our business.

         We believe that it will be important to advertisers that we accurately
measure the size and demographics of our user base and accurately verify the
number of advertising impressions we deliver. We expect to depend on third
parties to provide these measurement services.

WE WILL DEPEND ON AN EFFECTIVE DIRECT SALES FORCE

         We will have to depend on our direct sales force to sell advertising on
our ICE megasite, e-mail newsletters, online discussion forums and moderated
e-mail discussion lists. We will also depend on our sales force to enter into
e-commerce agreements. This dependence involves a number of risks, including:

     -    the need to hire, retain, integrate and motivate sales and sales
          support personnel;

     -    the need to continually increase the size of our direct sales force;

     -    lack of experience of our new sales personnel; and

     -    competition from other companies in hiring and retaining sales
          personnel.

Our business will suffer if we do not maintain an effective direct sales force.

                                       9
<PAGE>

WE FACE INTENSE COMPETITION

         The market for internet-based content offerings and services is
relatively new, intensely competitive and rapidly changing. Since the advent of
commercial services on the internet, the number of online services competing for
users' attention and spending has proliferated. We expect that competition will
continue to intensify. We compete with other companies that direct some of their
overall Web content and services at the internet professional community, such as
internet.com, Ziff-Davis Inc.'s ZDNet, CNET, Inc., CMP Media Inc., EarthWeb Inc.
and Wired Digital Inc. We will also compete for circulation and advertising
impressions with general interest portal and destination Web sites as well as
traditional media.

An important part of our strategy is to develop and increase the reputation of
our brand names. If we are unable to do so, or if our competitors develop their
brand names more successfully than we do, our future growth, and our business,
results of operations and financial condition would suffer.

Many of our potential competitors have longer operating histories, larger
customer bases, greater brand recognition and significantly greater financial,
marketing and other resources than we will have upon completion of this
offering. These competitors may be able to respond more quickly to new or
emerging technologies and changes in customer requirements and to devote greater
resources to the development, promotion and sale of their products and services
than we can. We might not be able to compete successfully against our current or
future competitors.

WE MIGHT NOT BE ABLE TO ADEQUATELY MANAGE OUR GROWTH

         Our anticipated growth will place a significant strain on our
managerial, operational and financial resources. We must implement and improve
our operational and financial systems and expand, train and manage our employee
base to manage this future growth. We also intend to establish Web sites, e-mail
newsletters, online discussion forums and moderated e-mail discussion lists
which will create additional operational and management complexities. In
addition, we expect that our operational and management systems will face
increased strain as we expand our content offerings and services. We might not
be able to manage effectively the expansion of our operations and systems, and
our procedures and controls might not be adequate to support our operations. In
addition, our management might not be able to make and execute decisions rapidly
enough to exploit market opportunities for the expansion of our content
offerings and services. If we are unable to manage growth effectively, our
business, results of operations and financial condition would suffer.

OUR SYSTEMS ARE SUBJECT TO DAMAGE FROM NATURAL DISASTERS, TELECOMMUNICATION
FAILURES, ELECTRONIC BREAK-INS AND SIMILAR PROBLEMS

Our computer hardware operations and systems could be damaged by fire, floods,
earthquakes, power loss, telecommunication failures, electronic break-ins and
similar events. Our network could also be affected by computer viruses,
electronic break-ins or other similar disruptive

                                       10
<PAGE>

problems. Any of these occurrences could harm our business. Any insurance
coverage is expected to have limited coverage levels and therefore insurance may
not adequately compensate us for any losses that may occur due to any failures
or interruptions in our systems.

OUR SYSTEMS MAY FAIL OR EXPERIENCE A SLOWDOWN AND OUR USERS DEPEND ON OTHERS FOR
ACCESS TO OUR NETWORK

         Our ICE megasite, e-mail newsletters, online discussion forums and
moderated e-mail discussion lists will need to accommodate a high volume of
traffic and deliver frequently updated information. Our network may in the
future, experience slower response times or decreased traffic for a variety of
reasons. Slower response times can result from general internet problems,
routing and equipment problems by third-party internet access providers,
problems with third-party advertising servers and increased traffic to our
servers. We also expect to depend on information providers to provide
information and data feeds on a timely basis. Some of the services in our
network could experience interruptions in service due to the failure or delay in
the transmission or receipt of this information. In addition, our EcoNet of
internet users depends on internet service providers, online service providers
and other Web sites' operators for access to our network. Those providers have
experienced outages in the past, and may experience outages or delays in the
future. Moreover, our internet infrastructure might not be able to support
continued growth of our network. Any of these problems could harm our business.

WE HAVE LIMITED PROTECTION OF OUR INTELLECTUAL PROPERTY

         Trademarks, copyrights and other proprietary rights are important to
our success and competitive position. We intend to seek protection of our
editorial content, logos, brands, domain names and software relating to our Web
sites, e-mail newsletters, online discussion forums and moderated e-mail
discussion lists, but our actions may be inadequate to protect our trademarks,
copyrights and other proprietary rights or to prevent others from claiming
violations of their trademarks and other proprietary rights. In seeking to
protect our trademarks, copyrights and other proprietary rights, or defending
ourselves against claims of infringement brought by others, with or without
merit, we could face costly litigation and the diversion of our management's
attention and resources. Any of these actions could harm our business.

    OUR FUTURE RESULTS DEPEND ON CONTINUED GROWTH IN THE USE OF THE INTERNET

         Our market is new and rapidly evolving. Our business could suffer if
Internet usage does not continue to grow. Internet usage may be inhibited for a
number of reasons, including:

     -    inadequate network infrastructure;

     -    security concerns;

     -    inconsistent quality of service;

                                       11
<PAGE>

     -    lack of availability of cost-effective and high-speed service; and

     -    changes in government regulation of the Internet.

If Internet usage grows, the Internet infrastructure might not be able to
support the demands placed on it by this growth or its performance and
reliability may decline. In addition, future outages and other interruptions
occurring throughout the Internet could lead to decreased use of our network and
would therefore harm our business.

WE COULD BE SUED FOR INFORMATION RETRIEVED FROM THE INTERNET.

         We may face liability for defamation, negligence, copyright or
trademark infringement, personal injury, or other claims due to the nature of
content on our Web sites, e-mail newsletters, online discussion forums and
moderated e-mail discussion lists, including content placed on our network by
others. Such claims may also include, among others, claims that by providing
hypertext links to Web sites operated by third parties, we are liable for
wrongful actions by those third parties through such Web sites. Similar claims
have been brought, and sometimes successfully asserted, against online services.
It is also possible that users could make claims against us for losses incurred
in reliance on information provided on our network. Although we carry general
liability insurance, and set forth our terms and conditions of use on our
network, our insurance might not cover potential claims of this type or might
not be adequate to fully protect us. Also, the legal effectiveness of our terms
and conditions of use is uncertain. Any liability or legal defense expenses that
are not covered by insurance would harm our business, results of operations and
financial condition.

THE INTERNET INDUSTRY IS CHARACTERIZED BY RAPID TECHNOLOGICAL CHANGE

         Rapid technological developments, evolving industry standards and user
demands, and frequent new product introductions and enhancements characterize
the market for internet products and services. These market characteristics are
exacerbated by the emerging nature of the market and the fact that many
companies are expected to introduce new internet products and services in the
near future. Our future success will depend on our ability to continually
improve our content offerings and services. In addition, the widespread adoption
of developing multimedia-enabling technologies could require fundamental and
costly changes in our technology and could fundamentally affect the nature,
viability and measurability of internet based advertising, which could harm our
business.

OUR POISON PILL PLAN IS DESIGNED TO INHIBIT A TAKEOVER

         We have adopted a Poison Pill Plan which will make it more difficult
for a third party to acquire us, even if a change in control would be beneficial
to our stockholders. Our Articles of Incorporation allows our board of directors
to issue preferred stock which may have rights and preferences that are superior
to those of our common stock, thereby deterring a potential acquiror.


                                       12
<PAGE>

YOU WILL INCUR IMMEDIATE DILUTION IN THIS OFFERING

         The exchange offering price of our common stock is substantially higher
than the pro forma net tangible book value per share of the outstanding common
stock immediately after this offering. Therefore, if you obtain our common stock
in this offering at the exchange price of $10.00 per share, you will incur
immediate dilution of approximately $5.00 in the net tangible book value per
share of common stock from the price you exchange for such common stock.

GOVERNMENTAL REGULATION AND LEGAL UNCERTAINTIES

         iCrown is not currently subject to direct regulation by any domestic or
foreign government agency, other than regulations applicable to businesses
generally and laws or regulations directly applicable to access to internet
carriers and online commerce. Due to the increasing popularity and use of the
internet and other online services, however, it is possible that a number of
laws and regulations may be adopted with respect to the internet or other online
services covering issues such as user privacy, pricing, content, copyrights,
distribution and characteristics and quality of products and services.
Furthermore, the growth and development of the market for online commerce may
prompt calls for more stringent consumer protection laws that may impose
additional burdens on those companies conducting business online. The adoption
of any additional laws or regulations may decrease the growth of the internet or
other online services, which could, in turn, decrease the demand for the
company's products and services and increase our costs of doing business, or
otherwise have a material adverse effect on our business, prospects, financial
condition and results of operations. Moreover, the applicability to the internet
and other online services of existing laws in various jurisdictions governing
issues such as property ownership, sales and other taxes, libel and personal
privacy is uncertain and may take years to resolve. Any such new legislation or
regulation, the application of laws and regulations from jurisdictions whose
laws do not currently apply to iCrown's business, or the application of existing
laws and regulations to the internet and other online services could have a
material adverse effect on our business, prospects, financial condition and
result of operations.

INVESTMENT REGULATION

         At the present time, we believe we are exempt from the Investment
Company Act of 1940 and the corresponding Florida statute by relying on certain
exemptions. The Company intends on maintaining its exempt status, however, there
is no guarantee it will do so. The exemptions may be modified and/or abolished
by government agencies responsible for Rule making, though we are not aware of
any attempts to do so.

         Furthermore, iCrown believes the Investment Advisor, Crown Capital
Advisors, Inc., is exempt from the Investment Advisors Act of 1940 and the
corresponding Florida statute by relying on certain exemptions. Crown Capital
Advisors intends on maintaining its exempt status.

         In the event that either company loses their exempt status, the
companies plan on correcting the problem either by modifying the corporate
structure or by applying for the appropriate licenses.

                                       13
<PAGE>

                                   THE COMPANY

         THE INDUSTRY

         The internet industry includes companies from various sectors,
including internet access providers, companies that develop software tools to
access the internet and facilitate secure internet transactions, and companies
that manufacture personal computers and other hardware used in conjunction with
the internet. The internet industry also includes companies engaged in
electronic commerce, publishing companies that provide information on the
internet, and companies that supply information such as games, music and video,
on the internet. The types of companies that comprise the internet industry will
change as technology and applications change and develop. iCrown has loosely
divided the internet industry into seven sectors, which we refer to in this
prospectus frequently as the "iCrown seven sectors":

         /diamond/ e-commerce, including business to business
         /diamond/ media/content,
         /diamond/ internet technology,
         /diamond/ infrastructure,
         /diamond/ access,
         /diamond/ services, and
         /diamond/ hub/virtual community

         The internet has been subject to rapid growth in the past ten years,
and the last half in particular. internet and internet related companies have
seen their valuations increase disproportionately with the growth of e-commerce.
Though many analysts do not expect these return to continue in the years to come
and industry wide slow down is expected, iCrown expects that even if there were
a slow down in the Internet industry, the technologies would still be essential
to life in the years to come and a sound long-term investment.

GROWTH OF THE INTERNET.

The Internet has emerged as a global distribution network for news and
information, an environment for online communities, and for the creation of
EcoNets, a marketplace in which e-commerce is conducted in the new internet
economy.

International Data Corporation, or IDC, estimates that the number of Internet
users will grow from 159 million in 1998 to 510 million in 2003 and estimates
that the number of Uniform Resource Locators, or URLs, will grow from
approximately 925 million in 1998 to 13.1 billion in 2003.

Forrester Research estimates that the U.S.-based business-to-business e-commerce
market, which encompasses the conduct of electronic transactions over Internet
protocols between businesses

                                       14
<PAGE>

and their partners and suppliers, is expected to account for more than 90% of
the dollar value of e-commerce in the United States by 2003, growing to $1.3
trillion from $109 billion in 1999.

We believe that to best exploit the rapid growth of the Internet, businesses
must stay abreast of Internet-related technologies and products as well as
develop and maintain the skills necessary to utilize these technologies and
products.

The increasing use of the Internet is dramatically affecting the operating
methods of profit and not-for-profit businesses and other organizations. These
businesses and organizations are dedicating an increasing amount of personnel
and financial resources to integrating and effectively using the Internet to
expand and enhance their operations. To capitalize on this potential
opportunity, companies of all sizes have adopted Internet strategies to drive
revenue, increase efficiencies and reduce costs.

GROWTH OF INTERNET ADVERTISING OPPORTUNITY.

We believe that advertisers and vendors realize that internet businesses
represent a highly attractive audience and need a medium through which they can
reach this audience in a focused and effective manner. Internet advertising
permits advertisers to gather demographic information, through voluntary
registration and user surveys, and direct messages at targeted groups of users.
It also enables advertisers to measure the effectiveness of their advertising
campaigns and revise them in response to real-time feedback, market factors and
current events. Traditional forms of advertising are not as targeted and do not
permit evaluation of results in as timely and accurate a manner. Internet
advertising is growing rapidly and is projected to experience significant growth
in the future.

Forrester Research, Inc. estimates that:

     - worldwide Internet advertising will grow from $1.5 billion in 1998 to
$10.9 billion in 2002; and

     - business-to-business Internet advertising will grow from $290 million in
1998 to $2.6 billion in 2002.

Vendors of goods and services via the Internet benefit from the ability to reach
a global audience and to operate with minimal physical infrastructure, reduced
overhead and greater economies of scale. The number of transactions taking place
over the Internet is growing rapidly and is expected to increase as vendors
improve Internet-based transaction processing technology and as consumers become
more accustomed to buying online.

         BUSINESS OF THE COMPANY

         iCrown Corporation is in the business of establishing EcoNets, a new
internet business and economic network. iCrown will organize and develop
internet companies by providing

                                       15
<PAGE>

strategic planning, intellectual capital, legal, accounting, financing and
information management resources which creates a group whose members benefit
from synergistic business relationships.

         The centerpiece for establishing and growing EcoNets will be the
Internet Capital Exchange, or "ICE" web site. ICE will offer a direct business
to business, or B2B, portal for the 3exchange of vital information necessary for
internet companies and IT professionals to develop and maximize each company's
position in the new intent economy. The ICE megasite will host the exchange of
intellectual capital (intellectual property and human resources), financial
capital (venture and growth funding), strategic planning, e-advertising, legal
resources, and mergers and acquisitions activities.

         iCrown has not yet had revenue from operations. We plan to create the
ICE megasite, and do no presently contemplate the need for additional capital
over the next twelve months.

OUR PHILOSOPHY

We believe that internet businesses and internet technology professionals have a
critical need for a comprehensive resource that provides a broad range of
in-depth and easy-to-access content to keep them up-to-date with current
information relating to Internet businesses and internet technical information.

We believe that internet businesses need an online econet to share information
with each another, create strategic alliances, work together to find solutions
to common problems, keep informed about upcoming seminars, conferences and other
industry events, seek information technology employment and hire personnel. To
date, internet businesses have had to rely on fragmented and disparate sources
of information. We do not believe that any of the available sources has provided
a comprehensive and timely solution for Internet businesses need for news and
information resources. We intend to provide a collection of timely news,
information, editorial content and business tools designed to help internet
businesses enhance their operations.

Our objective is to establish our position as the primary provider of strategic
business and legal information focused solely on the Internet industry. We
intend to achieve this objective by implementing the following strategies:

     - establish and continually increase our proprietary content offerings and
services;

     - establish and continually enhance brand recognition;

     - establish and continually expand revenue opportunities.

EcoNet Web Site Strategy

                                       16
<PAGE>

     We have designed the centerpiece of our EcoNet strategy, the business to
business emarketplace hub for internet companies known as the Internet Capital
Exchange, or ICE, located on the world wide web at
www.internetcapitalexchange.com.

     The ICE megasite is being designed to provide a content rich, single on
line destination, or megasite, where internet companies can interact, seek
strategic alliances, exchange information, conduct ecommerce among themselves,
obtain industry news and access productivity tools.

     We are committed to becoming the primary brand for internet businesses by
investing aggressively using traditional and innovative methods of advertising
and promotions, such as business journals, magazines, radio, television, and web
advertising.

     We intend to aggressively pursue customer acquisition through direct
advertising campaigns, co-branding initiatives with leading web sites and
viral-marketing programs. By continuously enhancing and syndicating our service,
product and information offerings, we seek to expand our customer base and
encourage repeat use of our econet emarketplace.

     We intend to become a single source for all internet business needs by
continuing to expand our service, product and information offerings and the
functionality of our web site. We also intend to introduce additional methods of
conducting e-commerce transactions and develop additional tools that will allow
internet businesses to reach new customers, become more competitive and improve
operating efficiencies. We believe these expanded offerings will attract more
businesses to our emarketplace, creating additional value and marketing
opportunities. This will help attract a growing number and greater diversity of
advertisers and vendors which, in turn, will attract more commerce, creating a
network effect in which the value of our econet emarketplace increases with the
addition of each participant.

     We intend to pursue aggressively strategic alliances designed to increase
our customer base, broaden our offerings and expand our technology platform. By
aggressively pursuing strategic relationships, we believe we can significantly
enhance our core business and secure and extend our position as the leading
internet business EcoNet emarketplace.

BRAND DEVELOPMENT

The development of the Internet Capital Exchange brand is essential to our
future success and will require significant expenditures and we believe that the
importance of brand recognition will increase as more companies engage in
commerce over the Internet.

     We currently intend to invest significant capital resources to develop our
brand, including spending significant amounts of money on advertising and
promotions. In addition, if our competitors significantly increase their
advertising and promotions spending, we may be forced to increase our
expenditures accordingly. We cannot be certain that our efforts to promote our
brand will be successful or that we will have adequate financial resources to
continue to promote our brand.

                                       17
<PAGE>

The Internet Capital Exchange megasite.

         The site will include the following components:

         Strategic Alliances. At the heart of the EcoNet concept is the forging
of strategic alliances among internet companies. This area of the site will
encourage internet companies to list, for free, basic information about their
products and services, and contact information so that other internet companies
may contact them regarding synergistic opportunities. This are will be organized
by using the "iCrown seven sectors" and will have a searchable database feature
for internet companies searching for strategic partners with specified criteria.

         Mergers and Acquisitions. We expect the merger and acquisition trend
among internet companies to a continue. This section of the site will provide
internet companies with detailed information about mergers and acquisitions.
Subsections of this area will include:
         /bullet/ a searchable database with information and copies of legal
documentation of internet company mergers and acquisitions. Searches will be
conducted by choosing one or more combinations of the following catagories:

               /bullet/ the iCrown seven sectors;
               /bullet/ company name(s);
               /bullet/ size of transaction;
               /bullet/ date of transaction.

         The availability of this content will permit internet companies to see
what kind of information is contained in the documentation of a merger and
acquisition transaction and to permit viewers to analyze transactions.

         /bullet/ valuation information subsection. A description of the various
valuation methods used by professionals, along with articles and publications by
valuation experts. This subsection will also contain links to valuation
professionals.

         /bullet/ accounting issues. A description of various accounting issues
related to mergers and acquisitions, along with articles and publications by
qualified accountants on these issues.

         /bullet/ legal issues. An outline of the various forms of mergers and
acquisitions, such as tax free exchanges of stock, triangular mergers and
similar structural information. This area will also include publications and
articles by qualified professionals relating to issues in the merger and
acquisition field.

         Finance. We believe that internet companies are interested in obtaining
information about available financing. This area of the site will be designed to
not only link them to finance sources but we believe more importantly to educate
them on what to expect and how to proceed with obtaining financing. Subsections
of this area will include:


                                       18
<PAGE>

         /bullet/ Information and publications about private placements of
securities. Viewers will learn the rules and regulations regarding private
placements including information and links to state and federal law sources.
This subsection will also include articles and publications on the structure of
private placement transactions.

         /bullet/ Going public. How does an internet company go public? This
section will provide an analysis of step by step procedures, so internet
companies will have a feel for what to expect, along with information about what
happens after an IPO. This subsection will also include articles and
publications, and links to information about the IPO process.

         eMedia. The media area of the site will contain a variety of
subsections,including:

         /bullet/ editorial content that will be developed from multiple
sources, including items that are created in-house, contracted to freelancers,
picked up from wire services or provided by regular columnists and contributors;
         /bullet/ a variety of how-to advice and business tools designed to help
internet business owners grow their businesses;
         /bullet/ information regarding local, state and federal rules and
regulations applicable to internet businesses;
         /bullet/ a database, searchable by company, key words, and the iCrown
seven sectors, which will contain press releases related to internet companies.
         /bullet/ an online press release distribution service.
         /bullet/ an explanation of the permitted uses of the internet by
companies seeking to raise capital over the web, and
         /bullet/ an area where a viewer can see how a site looks that is used
to post electronic prospectuses and private placements.

         Another subsection of the eMedia area will be the legal issues area,
where viewers can obtain articles and publications relating to internet legal
issues such as privacy, trademarks, online gaming, sweepstakes and other
internet related law topics. Many areas of the law are evolving and changing as
the internet grows, and in this area viewers can keep up with current issues. As
the site grows, we anticipate adding electronic newsletters and other internet
media products relating to internet company subjects.

         IT Education and Placement. We believe that the demand for information
technology workers will increase. This area of the site will be dedicated to
providing information about educational opportunities for skilled workers.
Subsections will include:

          /bullet/ Links to companies that provide IT education and
                   certification;
          /bullet/ Links to IT consulting firms;
          /bullet/ Links to IT recruiting firms;
          /bullet/ Links to IT job placement services
          /bullet/ Articles and publications relating to the information
                   technology area.

                                       19
<PAGE>

         eCommerce Productitivy Tools. This area of the site will describe and
outline various ecommerce productivity tools with links to the companies that
provide these tools. We will offer free basic business services such as email
and scheduling/calendar tools, with more complex applications available for a
rental charge on an application service provider, or ASP, basis. In addition,
viewers could obtain information about products such as Center Stage, a product
catalog management tool provided by OnDisplay of San Ramon, California, or Ariba
Network, a business to business platform that offers shared commerce services.

         Forums and Seminars. This area of the site will list and link to
various online discussion forums and moderated email discussion lists that we
create, related to internet companies and a broad range of internet issues. In
addition, we will offer seminars on topics of interest to internet companies, as
well as provide information regarding seminars offered by other parties. We
presently anticipate that our seminars will be offered as web seminars, through
the use of products such as PlaceWare which permits online interactive
presentations with up to 2500 people over the internet.

         Strategic Internet Services. We will also offer strategic internet
services through the ICE megasite. These services include strategic planning,
patent, trademark and other intellectual property advice, accounting advice,
corporate structuring and securities law advice, intellectual capital
recruiting, and technical support and consulting.

         Venture Capital Fund Management. We also intend to act as a venture
capital fund manager and expect to launch two funds during the fourth quarter of
2000. These funds are tentatively designated Crown Internet Growth Fund,
focusing on internet companies that are privately held and those listed on the
Nasdaq Small Cap, and Crown Internet 2001 Fund, focusing on internet companies
listed on the Nasdaq National Market System. These funds will invest in common
and preferred stock of companies engaged in internet and internet related
businesses. For these common and preferred stock investments, our investment
objective is to generate long-term capital appreciation by investing in the
stocks of companies with primary business operations in seven sectors of the
internet industry identified by iCrown. In order to test our investment
objective, management has identified internet related companies that it has
designated as the model portfolio. The model portfolio has achieved a pro-forma
gain of 252% between December 31, 1998 and December 31, 1999. However, these
pro-forma results are not necessarily indicative of the likely future
performance of any future funds. They are designed for long-term investors who
understand and are willing to accept the risk of loss involved in seeking
long-term capital appreciation in large and small public companies and in
start-up private companies.

Sales and Marketing

We have designed our marketing strategy to build brand awareness, drive traffic
to our web site, build our internet business database, encourage repeat business
and develop opportunities to cross-sell our services and products. We intend to
us direct mail, telemarketing, newsletters, seminars, conferences, e-mail,
broadcast fax, advertisements, editorial placement, speaking opportunities and
additional communications vehicles.

                                       20
<PAGE>

Media and content relationships. We anticipate syndicating our proprietary
content to businesses that desire to offer their users a broader content
offering. In addition, we intend to seek relationships with various parties to
provide media and other content to our web site. We expect to reach arrangements
that generally provide that we have the non-exclusive right to use and display
the content provided. The payment structure in these arrangements are expected
to take a variety of forms, including fixed monthly fees, fees charged per
article provided and fees based on advertising revenue sharing formulas.

Sponsorship relationships. For a fee, a business may sponsor one of our specific
services or products. These sponsors will be able to target their marketing
efforts by placing their respective logos on web pages they believe their
customers are likely to visit.

Advertising. We will use highly focused advertising programs to reach our target
audience, including the use of special promotions or newsletters. We expect to
use traditional media to build brand loyalty among our targeted market. We
anticipate using both traditional and targeted media in the future to reach our
core audience through advertising in industry magazines such as Red Herring,
Fast Company and Business 2.0.

Online marketing relationships. We expect to establish online marketing
relationships with leading web sites which feature an integrated link to our web
site. These links allow users of these web sites to access our econet
emarketplace.

ICE Alert. Each week we plan to send out "ICE Alert," an e-mail newsletter
alerting our customers of special offerings, editorial content on our web site
and other items of interest to internet businesses. The newsletter will be set
up so that members can voluntarily subscribe to and may unsubscribe at any time.

Promotions and contests. We expect to use an array of promotions to drive
traffic and transactions. We will also periodically conduct contests which offer
entrants the opportunity to win free products or other prizes. These contests
will be designed to attract the awareness and attention of potential new members
to the econet. Contest entrants will be required to submit data such as their
name, e-mail address, job title and number of employees. This information is
retained in our internet business database.

Viral Marketing. We believe that by expanding our offerings we will attract more
internet businesses to our EcoNet emarketplace, creating additional marketing
opportunities. We believe that this will create a network effect in which the
value of our emarketplace increases with the addition of each participant. In
addition, we will offer free e-mail services, which will provide additional
viral marketing. Most importantly, we believe, will be the viral marketing that
results from viewers forwarding articles and publications from our site to
recipients who have not visited the ICE megasite. Each forwarded article or
publication will be branded with the ICE brand.

Revenue Generation Plan

                                       21
<PAGE>

We plan to generate revenues from the following sources:

     - advertising on our Web sites, e-mail newsletters, online discussion
forums and moderated e-mail discussion lists;

     - e-commerce agreements;

     - paid subscription services;

     - licensing of our editorial content;

     - opt-in e-mail list rentals;

     - seminars;

     - venture capital fund management fees;

     - expert advice through our strategic internet services, and

     - online press release distribution services.

     We will use a direct sales force to sell advertising to companies and
advertising agencies.

     Our e-commerce agreements generally will include revenue sharing for sales
made by the e-commerce vendors as a result of links from our network.

     Paid subscription services will relate to customer subscriptions to our
paid e-mail newsletters and services, which will be sold through our network and
through affiliate relationships.

     We expect our licensing agreements to generate fixed fees, royalties or
both for access to our editorial content to offline and online media companies.

     We plan to offer for rental our opt-in e-mail list names relating to
internet-specific topics. Members of our econet of Internet users volunteer, or
"opt in", to be included on these lists to receive e-mail product offerings and
information relevant to their internet interests. Subscribers to these opt-in
e-mail lists will receive e-mail announcements of special offers relating to
each topic subscribed. We expect to generate revenues on a per use basis for the
rental of our list names.

     Our seminars are anticipated to generate revenues from attendee
registrations, as well as from advertiser and vendor sponsorships.

Our Technology Plan.

We anticipate entering into an agreement with a co-location firm to maintain all
of our web servers and database servers at their location. Our operations will
depend on their ability to

                                       22
<PAGE>

protect its and our systems against damage from fire, power loss, water damage,
telecommunications failures, vandalism and similar unexpected adverse events.
Any disruption in the services provided by our co-location partner could
severely disrupt our operations. Our backup systems may not be sufficient to
prevent major interruptions to our operations, and we do not have a formal
disaster recovery plan. We may not have sufficient business interruption
insurance to cover losses from major interruptions.

Our web servers, database servers, transaction-processing servers and other core
systems that will conduct our essential business operations will be physically
housed at a professional housing and hosting service. The professional housing
and hosting service company will be required to provide 24-hour monitoring and
engineering support in a climate-controlled and physically secure environment.
They will also be required to provide redundant communications lines from
multiple internet connectivity providers and to have its own generator and other
emergency backup systems. We would anticipate housing all non-critical systems
such as development servers, quality assurance servers, and internal network
servers at our headquarters in Palm Beach County, Florida. We will also maintain
redundant backup equipment and systems in our office headquarters in the event
of a failure of our systems at our housing and hosting service.

To maintain the necessary technological platform, we must be in a position to
expand and stabilize the performance of our web servers, optimize the
performance of our network servers and ensure the stable performance of our
entire network. We may not be successful in our ongoing efforts to upgrade our
systems, or if we do successfully upgrade our systems, we may not do so on time
and within budget. If we fail to achieve a stable technological platform in time
to handle increasing web site traffic or customer order volume, potential
customers could be discouraged from using our econet emarketplace, our
reputation could be damaged and our business could be harmed.

We expect to license technology integral to our services and products from third
parties. If we are unable to acquire or retain key third-party product licenses
or integrate the related third-party products into our services and products,
our service and product development may be delayed. We also expect to require
new licenses in the future as our business grows and technology evolves. We may
not be able to obtain these licenses on commercially reasonable terms, if at
all.

Use of Proceeds

The capitalization of our company is unique. We will receive from shareholders
of the Affinity Companies shares of stock of those companies, which we view as
equivalent to cash. To obtain the cash we need to fund operations, we will sell
the stock of the Affinity Companies, borrow against the stock, use it to barter,
or trade for services or assets, or any combination of these methods.

Since we view the brand development as critical to our plan, of the $9 million
minimum that we expect to receive, we have budgeted $2.5 million to advertising
and promotion. We have budgeted $2.3 million for web site hosting, communication
infrastructure and editorial costs. General and administrative expenses, made up
of salaries, facilities costs, and professional fees

                                       23
<PAGE>

have been budgeted at $1.5 million. To develop, enhance, manage, monitor and
operate our ICE megasite, we have budgeted $1.0 million. For property and
equipment consisting of computer equipment, software, furniture, fixtures and
leasehold improvements, we have budgeted $1.0 million. We have reserved $700,000
in the budget for working capital, which will be used for unforseen expenses.

Intellectual Property Rights

Our future success depends in part on our proprietary rights and technology. We
rely on a combination of copyright, trademark and trade secret laws, employee
and third-party nondisclosure agreements and other methods to protect our
proprietary rights. We will seek to protect our internally developed products,
documentation and other written materials under trade secret and copyright laws,
which afford only limited protection. We cannot assure you that any of our
proprietary rights with respect to our emarketplace will be viable or of value
in the future since the validity, enforceability and type of protection of
proprietary rights in internet related industries are uncertain and still
evolving.

         iCrown has signed an advisory contract with Crown Capital Advisors,
Inc., a related entity. The contract allows for periodic payments for services
provided by Crown Capital. These services include, but are not limited to,
advice regarding acquisitions, financial projections, portfolio management and
the like. At the present time, iCrown and Crown Capital Advisors share common
members of management and share control but conduct business separately having
distinct clients. The company's plan to develop separate management staffs in
the near future. Crown Capital is exempt from registration from the Investment
Advisors Act of 1940 and expects to remain exempted in the near future.

YEAR 2000 COMPLIANCE RISK

         iCrown will use computer software programs and operating systems in its
internal operations, including applications used in financial business systems
and various administration functions. Computer programs have traditionally been
written using two digits rather than four to define the applicable year. As a
consequence, unless modified, computer systems will not be able to differentiate
between the years 2000 and 1900. Failure to address this problem could result in
system failures and the generation of erroneous data. In addition, we cannot
predict the effect of the Year 2000 problem on the entities with which we
transact business, and there can be no assurance that the effect of the Year
2000 problem on such entities will not have a material adverse effect on
iCrown's business, financial condition or results of operations.


                            MANAGEMENT OF THE COMPANY

Following are summaries of the background of the Directors of the Company.

                                       24
<PAGE>

         DONALD W. MILLER, 46, has been a director and the President of the
Company since its inception. Since August, 1997, he has been a partner in the
law firm of Hackney & Miller, P.A. Mr. Miller has practiced business, real
estate and corporate law since 1981. From June, 1994 until August 1997, he was
the sole shareholder in the law firm of Donald W. Miller P.A. representing
domestic and international companies in relation to mergers and acquisitions,
business financing and corporate management. From 1984 until 1994, Mr. Miller
was the President and Chief Executive Officer of First Partners Investment
Corporation responsible for the acquisition, financing, development, asset
management and brokerage of investment-grade real estate. Mr. Miller received
his JD from Michigan State University's T. M. Cooley School of Law, and his
Bachelor of Arts degree in Business Administration from the University of Miami.
He is a member of The Florida Bar, the State Bar of New Jersey, the Palm Beach
County Bar Association and was chosen for the first class of Leadership Palm
Beach County.

         PETER V. DE SANCTIS, 43, has been a director of the Company since its
inception. Since 1989, Mr. De Sanctis has been a Shareholder in Hixon, Marion,
Powell & De Sanctis, P.A., a regional certified public accounting firm with
offices in North Miami Beach and Palm Beach Gardens, Florida. Mr. De Sanctis has
worked in the field of public accounting since 1975. Prior to his association
with his present accounting firm, he was associated with the "Big Six" firm of
Coopers & Lybrand, as well as the international firm of Grant Thornton. He has
served as Chief Financial Officer of Associated Mortgage Investors which is a
publicly held diversified real estate company principally engaged in real estate
development, property management and investment partnership syndication. During
his service as Chief Financial Officer, Associated Mortgage Investors held in
excess of $100,000,000 of assets. Mr. De Sanctis graduated from the Bernard M.
Baruch College where he obtained his Bachelor of Business Administration degree.
He is a member of the American and Florida Institutes of Certified Public
Accountants, the New York State Society of Certified Public Accountants and is
listed in the Who's Who Registry.

         ROBERT C. HACKNEY, 49, has been a director, and the
Secretary/Treasurer, of the Company since its inception. For two decades his
corporate and securities law practice has included public and private securities
offerings, mergers and acquisitions, tender offers, and complex corporate
transactions. Since January, 1997, he has been a partner in the law firm of
Hackney & Miller, P.A. Mr. Hackney also serves on the Board of Directors of
Micro Typing Systems, Inc., a Johnson & Johnson affiliate that manufactures
medical diagnostic products. From June, 1995 until January 1997, he was the sole
shareholder in the law firm of Robert C. Hackney & Associates, Chartered. From
November, 1988, until June, 1995, Mr. Hackney was a partner in the law firm of
DeSantis, Gaskill & Hunston P. A., in North Palm Beach, Florida. From January
1996 until December 1996, he also served as a director of Net Lnnx, Inc., an
Internet Service Provider and from January 1996 until August, 1996, he also
served as its President. He is a former securities fraud prosecutor and state
securities regulator. Mr. Hackney is a member of The Florida Bar, the United
States District Court, Southern District of Florida, the United States District
Court, Middle District of Florida, the United States Court of Appeals for the
Fifth Circuit, and the United States Court of Appeals for the Eleventh Circuit.
He received his Juris Doctor degree from Stetson University College of Law and
his Bachelor of Arts degree from Florida State University. He has lectured and
authored several books in the area

                                       25
<PAGE>

of corporate and securities law, including "The Complete Guide to Mergers &
Acquisitions," (1989), "An Insider's Guide to Non-Bank Business Financing"
(1990), and "Firesale! Advice on Buying Financially Distressed Companies"
(1991). Mr. Hackney is a member of United States Senator Connie Mack's Senate
Roundtable and is listed in the Who's Who Registry.

         ROBERT MOREYRA, 41, has been a director of the Company since its
inception. Since May, 1999, Mr. Moreyra has been responsible for The First
American Investment Banking Corporation's Investment Banking Group, which
includes capital raising, capital restructuring, mergers and acquisitions advice
and investor relations assistance activities. Prior to joining First American,
Mr. Moreyra was Vice President of Corporate Finance with William R. Hough & Co.,
one of the largest regional investment banking firms in the southeastern United
States, from December, 1997 until May, 1999. From January 1996 until May, 1997,
Mr. Moreyra was a Director with Tunstall Consulting, Inc., a corporate financial
consulting firm specializing in strategic and financial planning for high-growth
companies seeking capital from institutional lenders and investment banks. From
1986 until January, 1996, Mr. Moreyra served as Chief Executive Officer of
Pardue, Heid, Church, Smith & Waller, Inc. which during his tenure grew to be
the country's largest privately held real estate consulting firm. Mr. Moreyra is
a frequent lecturer on the topic of strategic planning and corporate finance to
groups such as Inc. Magazine, The Executive Committee (TEC), Watermark
International, and numerous colleges and universities. Mr. Moreyra received his
M.B.A. from the University of Central Florida and is also a graduate of Florida
International University where he received his B.B.A. majoring in Finance. He is
a member of the University of Florida's Graduate School of Business Advisory
Board, and serves on numerous corporate boards of directors.

DIRECTORS COMPENSATION

No Compensation has been paid to any directors for service in such capacity in
the past, and no such compensation is presently payable to directors, but
directors may be reimbursed for certain expenses in connection with attendance
at Board and committee meetings. At such time as the Board of Directors deems
appropriate, the company intends to adopt an appropriate policy to compensate
non-employee directors, in order to attract and retain the services of qualified
non-employee directors.

DEPENDENCE ON KEY PERSONNEL

         iCrown's performance is substantially dependent on the continued
services and on the performance of its senior management and other key
personnel, particularly Donald W. Miller and Robert C. Hackney. iCrown does not
have long-term employment agreements with any of its key personnel and maintains
no "key person" life insurance policies. The loss of the services of its
executive officers or other key employees could have a material adverse effect
on iCrown's business, prospects, financial condition and results of operations.

1999 EQUITY INCENTIVE PLAN

                                       26
<PAGE>

         The iCrown 1999 Equity Incentive Plan was approved by the board of
directors and the shareholders on November 30, 1999. The following summary of
the plan is qualified in its entirety by reference to the complete text of the
plan.

         The plan is intended to promote the interests of iCrown and its
shareholders by (a) attracting and retaining key employees, consultants and
non-employee directors of iCrown, (b) motivating such individuals by means of
performance-related incentives to achieve long-term performance goals, (c)
enabling such individuals to participate in the long-term growth and financial
success of iCrown, and (d) linking compensation to the long-term interests of
the shareholders.

         The plan is designed so that certain awards granted thereunder may
comply with the requirements of performance-based compensation under Section
162(m) of the Internal Revenue Code of 1986, as amended. Section 162(m)
generally limits the deductibility of certain compensation in excess of $1
million per year paid by a publicly traded corporation to the following
individuals who are employed as of the end of the corporation's tax year: the
chief executive officer and the four other executive officers named in the
summary compensation table of the corporation's proxy statement. Compensation
that qualifies as "performance-based" compensation is, however, exempt from the
$1 million deductibility limitation. For compensation granted pursuant to the
plan to qualify for this exemption, among other things, the material terms under
which the compensation is to be paid must be disclosed to and approved by
shareholders in a separate vote prior to payment, and the compensation must be
paid solely on account of the attainment of preestablished, objective
performance goals. Accordingly, if the plan is approved by shareholders and the
other conditions of Section 162(m) relating to performance-based compensation
are satisfied, certain compensation paid to covered officers pursuant to the
plan will not fail to be deductible under Section 162(m).

General

         The plan provides for the granting of awards to such employees and
consultants of iCrown and its affiliates as the committee of the board appointed
to administer the plan may select from time to time. In addition, non-employee
directors are eligible to receive the non-employee director awards described
below.

         Subject to the adjustment provisions described below, an aggregate of
2,000,000 shares of common stock are reserved for issuance of awards under the
plan, of which 1,000,000 are reserved for issuance of awards other than stock
options. Such shares may be authorized but unissued common stock or common stock
held in iCrown's treasury or a combination thereof. Generally, shares subject to
an award that remain unissued upon expiration or cancellation of the award will
be available for other awards under the plan.

         In the event that stock options or other awards are exercised by
delivery of shares of common stock or awards are satisfied by the withholding of
shares of common stock, the number of shares available for awards under the plan
will be increased by the number of shares so delivered or withheld. In addition,
shares of common stock underlying awards granted solely as

                                       27
<PAGE>

an assumption of, or substitution for, outstanding awards previously granted by
a separate entity acquired by iCrown, or with which iCrown combined, will not be
counted against the shares of common stock available for awards under the plan,
unless otherwise required by Section 16 of the Securities Exchange Act of 1934.

         Subject to the adjustment provisions described below, the total number
of shares of common stock subject to options granted to any participant in the
plan during any calendar year may not exceed 500,000; PROVIDED, HOWEVER, that
during the initial year of the plan or in the calendar year in which a
participant commences employment with the Company, the total number of shares of
common stock subject to options granted to such participant may not exceed
1,000,000.

         In the event that the committee determines that any dividend, other
distribution, recapitalization, stock split, reorganization, merger,
consolidation, split-up, spin-off, combination, repurchase, exchange of shares
of common stock or other securities of iCrown, issuance of warrants or other
rights to purchase shares of common stock or other securities of iCrown, or
other similar corporate transaction or event, affects the common stock such that
an adjustment is appropriate to prevent dilution or enlargement of the benefits
under the plan, then the committee shall make such adjustments as it deems
equitable to the number and kind of shares of company securities that may
thereafter be issued in connection with awards, the limit on individual awards,
the number and kind of shares of company securities subject to each outstanding
award, and the exercise price of each award. In addition, if deemed appropriate,
the committee shall provide for an equivalent award.

         Awards under the plan may be made in the form of:

         /bullet/ incentive stock options (which are designed to satisfy the
                  applicable requirements set forth in Section 422 of the Code

         /bullet/ non-qualified stock options

         /bullet/ restricted stock,

         /bullet/ restricted stock units

         /bullet/ performance awards

         /bullet/ other stock-based awards, including dividend equivalent
                  rights, and

         /bullet/ non-employee director awards.

Administration

         The plan will be administered by the committee, which will be the
compensation committee unless the board appoints a different committee (which
may include the entire board)

                                       28
<PAGE>

to administer the plan. The committee is authorized, among other things, to
interpet and administer the provisions of the plan, to select the person to whom
awards will be granted, to determine the terms and conditions of such awards and
to make all other determinations deemed necessary or advisable for the
administration of the plan.

Subject to the terms of the plan and applicable law, the committee may delegate
to one or more officers or managers of iCrown or an affiliate, or to a committee
of such officers or managers, certain of its authorities under the plan, but
solely with respect to participants who are not officers or directors of iCrown
for purposes of, or who are not otherwise subject to, Section 16 of the
Securities Exchange Act of 1934.

Awards under the Plan

Stock Options

         Options granted pursuant to the plan will be exercisable at such time
or times, and subject to such other terms and conditions as the committee
determines, in the applicable award agreements or thereafter. The purchase price
per share payable upon the exercise of an option will be established by the
committee; PROVIDED, HOWEVER, that the option exercise price may be no less than
the fair market value of a share of common stock on the date of grant. The
option exercise price is payable in cash (or its equivalent), or by surrender of
shares of common stock owned by the participant for at least six months, having
a fair market value on the date of exercise equal to the option exercise price,
or by any combination of the foregoing. In addition, a participant may elect to
pay all or any portion of the aggregate exercise price by having shares of
common stock with a fair market value on the date of exercise equal to the
aggregate option exercise price withheld by iCrown or sold by a broker-dealer.
Options may not be exercisable after the expiration of ten years from the date
of grant.

Restricted Stock

         The committee may grant restricted shares of common stock to such
persons, in such amounts, and subject to such terms and conditions as the
committee may determine, in its discretion. Except for restrictions on transfer
and such other restrictions as the committee may impose, participants will have
all the rights of a shareholder with respect to the restricted stock, including
dividend and voting rights, unless the committee determines otherwise.

Restricted Stock Units

         The committee may grant restricted stock units to such persons, in such
amounts, and subject to such terms and conditions (including the attainment of
performance goals and forfeiture provisions) as the committee may determine, in
its discretion. Each restricted stock unit has a value equal to the fair market
value of one share of common stock. Restricted stock units may be paid out in
cash, shares of common stock or other considerations, as determined by the
committee, upon the lapse of the applicable restrictions.

                                       29
<PAGE>

Performance Awards

         The committee may grant performance awards to such persons, in such
amounts, and subject to such terms and conditions as the committee may
determine, in its discretion. Performance awards may be denominated in cash or
shares of common stock, valued, as determined by the committee, based on the
achievement of performance goals over performance periods to be determined by
the committee, and paid, at such time and in such form as the committee may
determine, in the form of a lump sum or installments, or on a deferred basis, in
accordance with procedures established by the committee.

Other Stock-Based Awards

         The committee may grant other stock-based awards valued in whole or in
part by reference to, or otherwise based on, common stock, including dividend
equivalent rights, as the committee deems consistent with the purposes of the
plan. Subject to the provisions of the plan, the committee will determine the
persons to whom such other stock-based awards will be granted and all the terms
and conditions of such awards.

Section 162(m) Awards and Performance Goals, Generally

         With respect to performance awards, and specifically, awards intended
to comply with Section 162(m), the plan is designed so that a committee
satisfies the applicable requirements of Section 162(m) may establish
performance goals expressed in terms of the achievement of any one or more of
the following performance measures; earnings before interest, taxes,
depreciation and/or amortization; operating income or profits; return on equity,
assets, capital employed or investment; after tax operating income; net income;
earnings or book value per share; cash flow(s); total sales or revenue, or sales
or revenues per employee; production (separate work units); stock price or total
shareholder return; dividends, strategic business objectives, consisting of one
or more objectives based critieria.

                      BENEFICIAL OWNERSHIP OF COMMON STOCK

Name of Beneficial Owner    Amount and Nature of Ownership  Percent of Ownership

Crown Capital Holdings, Inc.1        2,000,000                       100%

Total                                2,000,000                       100%

                            DESCRIPTION OF SECURITIES

- --------------
1 Crown Capital Holdings, Inc., is a Florida corporation, the stock of which is
owned 50% each by family limited partnerships established for estate planning
purposes by Donald W. Miller and Robert C. Hackney.

                                       30
<PAGE>

The following description is a summary and is qualified in its entirety by the
provisions of iCrown's Articles of Incorporation and Bylaws, copies of which
have been filed as exhibits to the registration statement of which this
prospectus is a part.

GENERAL

The company is authorized to issue 300,000,000 shares of common stock, $.0001
par value per share, and 50,000,000 shares of preferred stock, $.0001 par value
per share. At November 30, 1999, there were 2,000,000 shares of common stock
issued and outstanding, and no shares of preferred stock issued and outstanding.
All shares of common stock outstanding are validly issued, fully paid and
non-assessable.

COMMON STOCK

VOTING RIGHTS. Each share of common stock entitles the holder thereof to one
vote, either in person or by proxy, at meetings of shareholders. The holders are
not permitted to vote their shares cumulatively. Accordingly, the holders of
common stock holding, in the aggregate, more than fifty percent (50%) of the
total voting rights can elect all of the directors of the company.

DIVIDEND POLICY. All shares of common stock are entitled to participate ratably
in dividends when and as declared by iCrown's board of directors out of the
funds legally available therefore and subject to the rights, if any, of the
holders of outstanding shares of preferred stock. Any such dividends may be paid
in cash, property or additional shares of common stock. iCrown has not paid any
dividends since its inception and presently anticipates that all earnings, if
any, will be retained for development of iCrown's business and that no dividends
on the shares of common stock will be declared in the foreseeable future. Any
future dividends will be subject to the discretion of iCrown's board of
directors and will depend upon, among other things, future earnings, the
operating and financial condition of iCrown, its capital requirements, general
business conditions and other pertinent facts. Therefore, there can be no
assurance that any dividends on the common stock will be paid in the future.

MISCELLANEOUS RIGHTS AND PROVISIONS. Holders of common stock have no preemptive
or other subscription rights, conversion rights, redemption or sinking fund
provisions. In the event of the dissolution, whether voluntary or involuntary,
of iCrown, each share of common stock is entitled to share ratably in any assets
available for distribution to holders of the equity of iCrown after satisfaction
of all liabilities and payment of the applicable liquidation preference of any
outstanding shares of preferred stock.

PREFERRED STOCK

iCrown also has the right to issue up to 50,000,000 shares of preferred stock.
This preferred stock may have such rights and preferences that are greater than
iCrown's common stock. As of

                                       31
<PAGE>

the date of this prospectus, no preferred stock has been issued. The board of
directors is expressly authorized to adopt, from time to time, a resolution or
resolutions providing for the issue of preferred stock in one or more series, to
fix the number of shares in each such series and to fix the designations and the
powers, preferences and relative, participating, optional and other special
rights and the qualifications, limitations and restrictions of such shares, of
each such series.

NO DIVIDENDS ANTICIPATED

iCrown does not contemplate or anticipate paying any dividends upon its common
stock in the foreseeable future. It is currently anticipated that earnings, if
any, will be used to finance the development and expansion of our business.

INDEMNIFICATION PROVISIONS OF FLORIDA LAW AND OF THE COMPANY'S ARTICLES OF
INCORPORATION AND BYLAWS

iCrown's Articles of Incorporation and Bylaws require us to indemnify its
directors and officers to the fullest extent permitted by Florida law. Florida
law presently provides that in the case of a nonderivative action (that is, an
action other than by or in the right of a corporation to procure a judgment in
its own favor), a corporation has the power to indemnify any person who was or
is a party or is threatened to be made a party to any proceeding by reason of
the fact that the person is or was an agent of the corporation, against
expenses, judgments, fines, settlements and other amounts actually and
reasonably incurred in connection with the proceeding if that person acted in
good faith and in a manner the person reasonably believed to be in the best
interests of the corporation and, in the case of a criminal proceeding, had no
reasonable cause to believe that the conduct of the person was unlawful. The
termination of any proceeding by judgment, order, settlement, conviction, or
upon a plea of nolo contendere or its equivalent does not, of itself, create a
presumption that the person did not act in good faith and in a manner that the
person reasonably believed to be in the best interests of the corporation or
that the person had reasonable cause to believe that the person's conduct was
unlawful.

With respect to derivative actions, Florida law provides that a corporation has
the power to indemnify any person who was or is a party or is threatened to be
made a party to any threatened, pending or completed action by or in the right
of the corporation to procure a judgment in its favor by reason of the fact that
the person is or was an agent of the corporation, against expenses actually and
reasonably incurred by that person in connection with the defense or settlement
of the action if the person acted in good faith, in a manner the person believed
to be in the best interests of the corporation and its shareholders.
Indemnification is not permitted to be made in respect of any claim, issue, or
matter as to which the person shall have been adjudged to be liable to the
corporation in the performance of that person's duty to the corporation and its
shareholders, unless and only to the extent that the court in which the
proceeding is or was pending determines that, in view of all the circumstances
of the case, the person is fairly and reasonably entitled to indemnity for
expenses, and then only to the extent that the court shall determine.

                                       32
<PAGE>

ANTITAKEOVER EFFECTS OF CERTAIN PROVISIONS OF ICROWN'S POISON PILL PLAN, THE
EQUITY INCENTIVE PLAN, AND FLORIDA LAW

POISON PILL.

On November 30, 1999, the board of directors of iCrown declared a dividend of
one purchase warrant for every outstanding share of the company's common stock,
$.0001 par value. The warrants will be distributed on December 30, 1999 to
stockholders of record as of the close of business on that date. The terms of
the warrants are set forth in the Warrants Agreement dated as of November 30,
1999, between the company and North American Transfer Co., as Warrants Agent.
The Warrants Agreement provides for the issuance of one warrant for every share
of common stock issued and outstanding on the dividend record date and for each
share of common stock which is issued or sold after that date and prior to the
distribution date.

        Each warrant entitles the holder to purchase from iCrown one share of
common stock at a price of $.10 per share, subject to adjustment. The warrants
will expire on December 30, 2009, or the earlier redemption of the warrants, and
are not exercisable until the distribution date.

         No separate warrants certificates will be issued at the present time.
Until the distribution date (or earlier redemption or expiration of the
warrants):

         /bullet/ the warrants will be evidenced by the common stock
                  certificates and will be transferred with and only with such
                  common stock certificates

         /bullet/ new common stock certificates issued after the dividend record
                  date upon transfer or new issuance of iCrown's common stock
                  will contain a notation incorporating the warrants agreement
                  by reference

         /bullet/ the surrender for transfer of any of iCrown's common stock
                  certificates will also constitute the transfer of the warrants
                  associated with the common stock represented by such
                  certificate

The warrants will separate from the common stock and warrants certificates will
be issued on the distribution date. Unless otherwise determined by a majority of
the board then in office, the distribution date will occur on the earlier of

         /bullet/ the tenth business day following the later of the date of a
                  public announcement that a person, including affiliates or
                  associates of such person, except as described below, has
                  acquired or obtained the warrant to acquire, beneficial
                  ownership of 15% or more of the outstanding shares of common
                  stock or the date on which an executive officer of iCrown has
                  actual knowledge that an acquiring person became such or

         /bullet/ the tenth business day following commencement of a tender
                  offer or exchange offer that would result in any person
                  together with its affiliates and associates owning 15% or more

                                       33
<PAGE>

                  of iCrown's outstanding common stock. In any event, the board
                  of directors may delay the distribution of the certificates.
                  After the distribution date, separate certificates evidencing
                  the warrants will be mailed to holders of record of iCrown's
                  common stock as of the close of business on the distribution
                  date and such separate warrants certificates alone will
                  evidence the warrants.


<PAGE>


        If, at any time after December 30, 1999, any person or group of
affiliated or associated persons (other than iCrown and its affiliates) shall
become an acquiring person, each holder of a warrant will have the warrant to
receive shares of iCrown's common stock (or, in certain circumstances, cash,
property or other securities of iCrown) having a market value of one hundred
times the exercise price of the warrant. Also, in the event that after the stock
acquisition date iCrown was acquired in a merger or other business combination,
or more than 25% of its assets or earning power was sold, each holder of a
warrant would have the warrant to exercise such warrant and thereby receive
common stock of the acquiring company with a market value of one hundred times
the exercise price of the warrant. Following the occurrence of any of the events
described in this paragraph, any warrants that are, or (under certain
circumstances specified in the warrants agreement) were, beneficially owned by
any acquiring person shall immediately become null and void.

        The board may, at its option, at any time after any person becomes an
acquiring person, exchange all or part of the then outstanding and exercisable
warrants for shares of common stock at an exchange ratio of one share of common
stock per warrant, appropriately adjusted to reflect any stock split, stock
dividend or similar transaction occurring after November 30, 1999. The board,
however, may not effect an exchange at any time after any person, (other than

 /diamond/ iCrown

 /diamond/ any subsidiary of the company

 /diamond/ any employee benefit plan of the company or any subsidiary of the
           company or

 /diamond/ any entity holding common stock for or pursuant to the terms of any
           such plan), together with all affiliates of such person, becomes the
           beneficial owner of 50% or more of the common stock then outstanding.
           Immediately upon the action of the board ordering the exchange of any
           warrants and without any further action and without any notice, the
           warrant to exercise such warrants will terminate and the only warrant
           thereafter of a holder of such warrants will be to receive that
           number of shares of common stock equal to the number of such warrants
           held by the holder multiplied by the exchange ratio.

        The exercise price of the warrants, and the number of shares of common
stock or other securities or property issuable upon exercise of the warrants are
subject to adjustment from time to time to prevent dilution:

 /diamond/ in the event of a stock dividend on, or a subdivision, combination or
           reclassification of, the common stock

                                       34
<PAGE>

 /diamond/ upon the grant to holders of the common stock of certain warrants or
           warrants to subscribe for shares of the common stock or convertible
           securities at less than the current market price of the common stock
           or

 /diamond/ upon the distribution to holders of the common stock of evidences of
           indebtedness or assets (excluding cash dividends paid out of the
           earnings or retained earnings of iCrown and certain other
           distributions) or of subscription warrants (other than those referred
           to above).

        At any time prior to the earlier of the distribution date or the close
of business on the expiration date, iCrown, by a majority vote of the board then
in office, may redeem the warrants at a redemption price of $.01 per warrant, as
described in the warrants agreement. Immediately upon the action of the board
electing to redeem the warrants, the warrant to exercise the warrants will
terminate and the only right of the holders of warrants will be to receive the
redemption price.

        Until a warrant is exercised, the holder thereof, as such, will have no
warrants as a stockholder of iCrown, including, without limitation, the warrant
to vote or to receive dividends.

        The warrants agreement may be amended by the board at any time prior to
the distribution date without the approval of the holders of the warrants. From
and after the distribution date, the warrants agreement may be amended by the
board without the approval of the holders of the warrants in order to cure any
ambiguity, to correct any defective or inconsistent provisions, to change any
time period for redemption or any other time period under the warrants agreement
or to make any other changes that do not adversely affect the interests of the
holders of the warrants (other than any acquiring person or its affiliates and
associates, or their transferees).

        The form of warrants agreement dated as of December 30, 1999, between
iCrown and North American Transfer Co., as Warrants Agents specifying the terms
of the warrants (including as exhibits the form of the warrants certificate and
the summary of warrants) is attached hereto as an exhibit. The foregoing
description of the warrants does not purport to be complete and is qualified in
its entirety by reference to the warrants agreement, which is incorporated
herein by reference.

EQUITY INCENTIVE PLAN

         Additionally, iCrown's Equity Incentive Plan allows for all options and
awards in iCrown's equity to vest upon a change in control as defined by the
plan.

FLORIDA LAW

                                       35
<PAGE>

         The laws of the State of Florida, where the company's principal
executive offices are located, impose restrictions on certain transactions
between certain foreign corporations and significant stockholders. Florida
Statutes 607.0901 to 607.0903 is an "affiliated transaction" statute which
prevents certain hostile and coercive merger devices. An affiliated transaction
is a significant transaction (e.g., merger, a sale of more than 5% of the
assets, issuance of an additional 5% of stock, or dissolution) with a
shareholder who owns more than 10% of the outstanding stock of a company. In
additional to any approval required by law, the company's charter, or by the
interests given to either bondholders to stockholders by operation of an
agreement, an affiliated transaction must also be approved by either a majority
of the corporations disinterested directors, or two thirds of the remaining
disinterested shareholders. There are three exceptions to this rule. First, the
affiliated transaction statute can be avoided if the minimum price paid to the
shareholders is at least equal to the highest price paid by an interested
shareholder in the past two years. Second, if the interested shareholder has
owned more than 80% of the corporation's outstanding shares for at least five
years before the affiliated transaction occurs, the statute does not apply.
Third, the statute would not apply if the interested shareholder owned more than
90% of the outstanding shares when the affiliated transaction occurs.
Additionally, a corporation may elect to opt out of the statute; iCrown has not
yet chosen this option.

TRANSFER AGENT. North American Transfer Co., has been appointed the transfer
agent of the company's common stock and preferred stock.

Pacific Stock Exchange and Nasdaq Listing

         We plan on applying for a listing on the Nasdaq system immediately upon
completion of this offering. In the meantime, iCrown has made an initial
application for listing on the Pacific Stock Exchange.

ABSENCE OF MARKET

At the present time, there is no public market for the company's common stock
and subsequent to this offering there is no assurance that a market will
develop. The Company will apply for listing on the National Association of
Security Dealer's Automated Quotation Service, Inc. ("Nasdaq") and the Pacific
Stock Exchange to commence after this offering.

                           INCORPORATION BY REFERENCE

         The SEC allows us to incorporate by reference in this prospectus other
information that Waste Management and Philip Morris file with them, which means
that we can disclose important information to you by referring you to those
documents. This prospectus incorporates important business and financial
information about Waste Management and Philip Morris that is not included in or
delivered with this prospectus. The information that Waste Management and Philip
Morris file later with the SEC will

                                       36
<PAGE>

automatically update and supersede the information included in and incorporated
by reference in this prospectus. We incorporate by reference the documents
listed below and any future filings made with the SEC under Sections 13(a),
13(c), 14 or 15(d) of the Securities Exchange Act of 1934 until the expiration
of this exchange offer.

         For Waste Management:

         1. The annual report on Form 10-K for the year ended 12-31-98, as
amended.

         2. The quarterly report on Form 10-Q for the fiscal quarter ended
9-30-99, as amended.

For Philip Morris:

         1. The annual report on Form 10-K for the year ended 12-31-98, as
amended.

         2. The quarterly report on Form 10-Q for the fiscal quarter ended
9-30-99, as amended.

         The Companies have filed each of these documents with the SEC and they
are available from the SEC's Internet site at/or public reference rooms
described under "Where You Can Find More Information" below.

         You should rely only on the information contained or incorporated by
reference in this prospectus. We have not authorized anyone to provide you with
information that is different from or in addition to what is contained in this
prospectus. Therefore, if anyone does give you information of this sort, you
should not rely on it. If you are in a jurisdiction where it is unlawful to
offer to exchange or sell or to ask for offers to exchange or buy the securities
offered by this prospectus, or if you are a person to whom it is unlawful to
direct those activities, then the offer presented in this prospectus does not
extend to you. The information contained in this prospectus speaks only as of
its date unless the information specifically indicates that another date
applies.

                           TERMS OF THE EXCHANGE OFFER

         iCrown Corporation, a Florida corporation, hereby offers to exchange an
aggregate of 2,000,000 shares of Common Stock, for shares of common stock, of
the following three corporations: Philip Morris Companies, Inc., and Waste
Management, Inc., upon the terms and subject to the conditions set forth below
and in the Letter of Transmittal, which is Appendix A to this prospectus.


1. BASIC TERMS OF THE OFFER

     The following terms and conditions apply to our Offer:

                                       37
<PAGE>

/diamond/  We will accept for exchange any combination of the shares of the
           Affinity Companies stock that is equivalent in value to $20 Million,
           as calculated according to the exchange formula.

/diamond/  We will not accept any shares of the Affinity Companies if the amount
           accepted would exceed 1.9% of the issued and outstanding shares of
           stock of any such company.

/diamond/  We will not accept any shares for exchange if the total value of the
           shares tendered on the Expiration Date do not equal at least $9
           Million, as calculated according to the exchange formula.

/diamond/  We will not accept any shares for exchange if they are tendered by a
           shareholder who is a resident of a state where the offer is not
           permitted by state law. See Section 7 below for state details.

/diamond/  This offer is being made on a "first come, first exchange basis."

/diamond/  We will only accept shares from stockholders of the Affinity
           Companies who have consented to electronic delivery of this
           prospectus.

     The term "exchange formula" means the following: we will multiply the
number of shares tendered by each shareholder of an Affinity Company by the
average closing price per share of their stock on the day prior to the
expiration date. We will then exchange those shares for an equal value of our
shares, at the rate of $10 per share for our shares. The price of our shares has
been arbitrarily determined by us, and our shares are not presently publicly
traded.

     The term "expiration date" means 8:00 pm, New York City Time, on _________,
2000, unless we have extended the offering period. If the offer is extended, the
term "expiration date" shall mean the new time and date upon which the offer is
set to expire.

We may:

/bullet/ extend the offer, if at any scheduled expiration date of the offer any
of the conditions of the offer shall not be satisfied or waived. The extension
will be until such time as such conditions are satisfied or waived.

/bullet/ extend the offer for any period required by statute, rule, regulation,
interpretation or position of the Commission or any other governmental authority
or agency thereof applicable to the offer.

/bullet/ extend the offer for any reason on one or more occasions.

                                       38
<PAGE>

As used in this offer to exchange, "business day" means any day other than a
Saturday, Sunday or a U.S. federal holiday, and consists of the time period from
12:01 a.m. through 12:00 Midnight, New York City time.

We expressly reserve the following rights:

/bullet/ to waive any condition to the offer.

/bullet/ to extend the offering period.

/bullet/ to terminate the offer and not to accept for exchange any shares not
previously accepted for exchange, if any condition to the offer is not
satisfied, by giving oral or written notice of such termination to the
depositary, and

/bullet/ at any time, to amend the offer in any respect.

While we reserve the above rights, we are not obligated to take any of the
described actions.

2. ACCEPTANCE FOR EXCHANGE AND EXCHANGE FOR SHARES

For a stockholder to validly tender shares pursuant to the offer, either

(a) a properly completed and duly executed Letter of Transmittal (or a manually
signed facsimile thereof), with any required signature guarantees or an Agent's
Message (in connection with book-entry transfer of shares of common stock) and
any other required documents, must be received by the depositary at one of its
addresses set forth herein prior to the expiration date

and either

(i) Certificates for tendered shares must be received by the depositary at one
of such addresses prior to the expiration date or

(ii) Shares must be delivered pursuant to the procedures for book-entry transfer
set forth below in Section 3 and a book-entry confirmation must be received by
the depositary on or prior to the expiration date

or

(b) the tendering stockholder must comply with the guaranteed delivery
procedures set forth herein and in Section 3 below.

                                       39
<PAGE>

         The term "Agent's Message" means a message transmitted by a book-entry
transfer facility to, and received by, the depositary and forming a part of a
book-entry confirmation, which states that such book-entry transfer facility has
received an express acknowledgment from the participant in such book-entry
transfer facility transferring the shares which are the subject of such
book-entry confirmation that such participant has received and agrees to be
bound by the terms of the Letter of Transmittal and that offeror may enforce
such agreement against such participant.

         We will be deemed to have accepted for exchange, and thereby exchanged,
shares validly deposited with the depositary when we give oral or written notice
to the depositary of our acceptance. In all cases, exchange for shares pursuant
to the offer will be made by deposit of our common stock with the depositary.
The depositary will act as agent for exchanging stockholders for the purpose of
receiving common stock from us and transmitting common stock to exchanging
stockholders whose shares have been accepted by us.

         If acceptance for exchange is delayed for any reason, or we are unable
to accept for exchange shares deposited pursuant to the offer, then, without
prejudice to our rights under Section 6 below, the depositary may, nevertheless,
on our behalf, retain deposited shares.

         If any deposited shares are not exchanged for any reason or if
certificates are submitted for more shares than are exchanged, certificates for
such shares not exchanged will be credited to an account maintained at the
appropriate book-entry transfer facility according to the procedures set forth
in Section 3 below, as promptly as possible following the expiration,
termination or withdrawal of the Offer.

3. PROCEDURE FOR EXCHANGING SHARES

     Book-Entry Transfer. The depositary will make a request to establish an
account with respect to the Shares at The Depository Trust Company for purposes
of the offer.

         Any financial institution that is a participant in a book-entry
transfer facility's system may make book-entry delivery of shares by causing a
book-entry transfer facility to transfer such shares into the depositary's
account at such book-entry transfer facility in accordance with that facility's
procedure for such transfer. Although delivery of shares may be effected through
book-entry transfer into the depositary's account at a book-entry transfer
facility, however, an Agent's Message in connection with a book-entry transfer
and any other required documents, must, in any case, be transmitted to, and
received by, the depositary at its address set forth in this offer to exchange
on or prior to the expiration date.

         The confirmation of a book-entry transfer of shares into the
depositary's account at a book-entry transfer facility as described above is
known as a "Book-Entry Confirmation."

                                       40
<PAGE>

     Signature Guarantees. Signatures on all Letters of Transmittal must be
guaranteed by a member in good standing of the Securities Transfer Agent's
Medallion Program, or by any other bank, broker, dealer, credit union, savings
association or other entity that is an "eligible guarantor institution," as such
term is defined in Rule 17Ad-15 under the Exchange Act, each of the foregoing
constituting an "Eligible Institution", unless the shares are deposited:

(i)      by a registered holder (which term, for purposes of this Section,
         includes any participant in any of the book-entry transfer facilities'
         systems whose name appears on a security position listing as the owner
         of the shares) of shares who has not completed either the box labeled
         "Special Delivery Instructions" or the box labeled "Special Payment
         Instructions" on the Letter of Transmittal or

(ii)     for the account of an eligible institution. See Instruction 1 contained
         in the Letter of Transmittal. If the certificates representing shares
         are registered in the name of a person or persons other than the signer
         of the Exchange Agreement and Letter of Transmittal, or if exchange is
         to be made or certificates for shares not accepted for exchange are to
         be issued to a person other than the registered holder, then the
         certificates representing shares must be endorsed or accompanied by
         appropriate stock powers, in each case signed exactly as the name or
         names of the registered holder or holders appear on the certificates,
         with the signatures on the certificates or stock powers guaranteed as
         described above and as provided in the Letter of Transmittal. See
         Instructions 1 and 5 contained in the Letter of Transmittal.

Guaranteed Delivery. If a stockholder desires to tender securities and the
certificates are not immediately available or the procedures for book entry
transfer cannot be completed on a timely basis or time will not permit all
required documents to reach the depositary prior to the expiration date, such
tender may be made if all the following conditions are met:

(i)      such tender is made by or through an eligible institution;

(ii)     a properly completed and executed Notice of Guaranteed Delivery,
         substantially in the form provided by us is received by the depositary,
         prior to the expiration date.

(iii)    the certificates for all tendered shares of common stock, in proper
         form for transfer, or a book-entry confirmation, together with a
         properly completed and executed Letter of Transmittal , with any
         required signature guarantees, or, in the case of a book-entry
         transfer, an Agent's Message, and any other required documents, are
         received by the depositary within three trading days after the date of
         execution of such Notice of Guaranteed Delivery.

The Notice of Guaranteed Delivery may be delivered by hand to the depositary or
transmitted by telegram, facsimile transmission or mailed to the depositary and
must

                                       41
<PAGE>

include the guarantee by and eligible institution in the form set forth in such
Notice of Guaranteed Delivery.

     Backup Withholding. In order to avoid "backup withholding" of U.S. Federal
Income Tax on any gain pursuant to the offer, a stockholder surrendering shares
in the offer must, unless an exemption applies, provide the depositary with such
stockholder's correct taxpayer identification number ("TIN") on a Substitute
Form W-9 and certify under penalties of perjury that such TIN is correct and
that such stockholder is not subject to backup withholding.

If a stockholder does not provide such stockholder's correct TIN or fails to
provide the certifications described above, the Internal Revenue Service may
impose a penalty on such stockholder and payment of cash to such stockholder
pursuant to the offer may be subject to backup withholding of 31%.

All stockholders surrendering shares pursuant to the offer should complete and
sign the main signature form and the Substitute Form W-9 included as part of the
Letter of Transmittal to provide the information and certification necessary to
avoid backup withholding (unless an applicable exemption exists and is proved in
a manner satisfactory to the offeror and the depositary). Certain stockholders
(including, among others, all corporations and certain foreign individuals and
entities) are not subject to backup withholding.

Noncorporate foreign stockholders should complete and sign the main signature
form and a Form W-8 (Certificate of Foreign Status), a copy of which may be
obtained from the depositary, in order to avoid backup withholding. See
Instruction 10 to the Letter of Transmittal.

     Determination of Validity.

/bullet/ All questions as to the form of documents and the validity, eligibility
(including time of receipt) and acceptance for any exchange of shares pursuant
to any of the procedures described above will be determined by us, which
determination shall be final and binding on all parties.

/bullet/ We reserve the absolute right to reject any or all deposited shares
that are determined by us not to be in proper form or the acceptance of or
exchange for which, in our opinion, may be unlawful.

/bullet/ We also reserve the absolute right to waive any defect or irregularity
in any exchange of shares.

/bullet/ We also reserve the absolute right to waive or to amend any of the
conditions of the offer.

                                       42
<PAGE>

/bullet/ Our interpretation of the terms and conditions of the offer including
the Letter of Transmittal and the instructions thereto, will be final and
binding on all parties.

/bullet/ No exchange of shares will be deemed to have been validly made until
all defects and irregularities have been cured or waived.

/bullet/ None of offeror, the depositary, or any other person will be under any
duty to give notification of any defects or irregularities in exchanges or incur
any liability for failure to give any such notification.

     Appointment as Proxy. By executing a Letter of Transmittal, (or agreeing to
be bound by its terms through an Agent's Message) an exchanging stockholder
irrevocably appoints designees of offeror as such stockholder's
attorneys-in-fact and proxies, each with full power of substitution, in the
manner set forth in the Letter of Transmittal, to the full extent of such
stockholder's rights with respect to the shares deposited by such stockholder
and accepted for exchange by us.

All such powers of attorney and proxies shall be considered coupled with an
interest in the deposited shares. Such powers of attorney and proxies shall be
irrevocable and shall be effective when, and only to the extent that, offeror
accepts such shares for exchange.

Upon such acceptance for exchange, all prior powers of attorney and proxies
given by such stockholder with respect to such shares will be revoked, without
further action, and no subsequent powers of attorney and proxies may be given by
such stockholder. If any are given, will not be deemed effective.

The designees of offeror will be empowered to exercise all voting and other
rights of such stockholder with respect to such shares as they in their sole
discretion may deem proper, including, without limitation, in respect of any
annual or special meeting of the Company's stockholders, or any adjournment or
postponement thereof, or in connection with any action by written consent in
lieu of any such meeting or otherwise.

4. WITHDRAWAL RIGHTS

/bullet/ Exchanges of shares pursuant to the offer are irrevocable.

/bullet/ Shares deposited pursuant to the offer may not be withdrawn at any time
prior to the expiration date.

/bullet/ If we extend the offer, or are delayed in our exchange for shares,
then, without prejudice to our rights under this offer, deposited shares may be
retained by the depositary on our behalf and may not be withdrawn.

5. CERTAIN FEES AND EXPENSES

                                       43
<PAGE>

We have retained Wilmington Trust Company to act as the depositary in connection
with the offer. The depositary will receive reasonable and customary
compensation for its services, will be reimbursed for certain reasonable
out-of-pocket expenses and will be indemnified against certain liabilities and
expenses in connection therewith, including certain liabilities under the U.S.
federal securities laws.

     We will not pay any fees or commissions to any broker or dealer or other
person for soliciting exchanges of shares pursuant to the offer.

6. CERTAIN CONDITIONS OF THE OFFER

     The exchange offer is subject to the registration statement and nay
     amendment to the registration statement covering our common stock being
     effective under the Securities Act of 1933. The exchange offer is also
     subject to the other conditions set forth in this section.

     Notwithstanding any other provision of the offer, we:

/bullet/ shall not be required to accept for exchange any shares deposited until
the expiration of any applicable waiting period for the offer, and

/bullet/ may terminate or amend the offer as to any shares not then accepted for
exchange,

/bullet/ shall not be required to accept for exchange any shares, or

/bullet/ may delay the acceptance of shares deposited,

if at any time prior to the acceptance for payment of shares, any of the
following events shall occur:

          (a)  there shall have been any action taken, or any statute, rule,
               regulation, judgment, order or injunction, promulgated, enacted,
               entered, enforced or deemed applicable to the offer, that would
               or is reasonably likely to

               (i)  make the acceptance for exchange of, or exchange of some or
                    all of the shares pursuant to the offer illegal, or
                    otherwise restrict or prohibit or make materially more
                    costly the consummation of the offer,

               (ii) result in a significant delay in or restrict our ability to
                    accept for exchange some or all of the shares pursuant to
                    the offer,

               (iii) render us unable to accept for exchange some or all of the
                    shares pursuant to the offer,

               (iv) impose material limitations on our ability to acquire or
                    hold, transfer or dispose of, or effectively to exercise all
                    rights of ownership

                                       44
<PAGE>

                    of, some or all of the shares including the right to vote
                    the shares exchanged by it pursuant to the offer on all
                    matters properly presented to the stockholders of the
                    Affinity Companies,

               (v)  otherwise materially adversely affect us, or the value of
                    the shares or otherwise make consummation of the offer,
                    unduly burdensome;

     (b) there shall have been threatened, instituted or pending any action,
proceeding or counterclaim by or before any governmental, administrative or
regulatory agency or instrumentality or before any court, arbitration tribunal
or any other tribunal, domestic or foreign, challenging the making of the offer
or the acquisition by us of the shares pursuant to the offer or seeking to
obtain any material damages, or seeking to, directly or indirectly, result in
any of the consequences referred to in clauses (i) through (v) of paragraph (a)
above;

     (c) there shall have occurred:

               (i)  for a period of more than one full trading day any general
                    suspension of, or limitation on prices for, trading in
                    securities on any national securities exchange or in the
                    over-the-counter market in the United States,

               (ii) the declaration of any banking moratorium or any suspension
                    of payments in respect of banks or any limitation (whether
                    or not mandatory) on the extension of credit by lending
                    institutions in the United States,

               (iii) the commencement of a war, armed hostilities or any other
                    international or national calamity involving the United
                    States, or

               (iv) a material adverse change in the United States currency
                    exchange rates or a suspension of, or limitation on, the
                    markets therefor;

     (d) there shall have occurred any change, condition, event or development
in the business, condition (financial or otherwise), assets, liabilities,
results of operations or prospects of the Affinity Companies or any of their
subsidiaries that is, or is reasonably likely to be, materially adverse to the
them taken as a whole or that materially impairs, or is reasonably likely to
materially impair the ability of the parties to consummate the offer; which, in
the sole judgment of offeror, in any case, and regardless of the circumstances
giving rise to any such condition, makes it inadvisable to proceed with the
offer or with acceptance for exchange or exchange for shares.

     The foregoing conditions are for our sole benefit and may be asserted
regardless of the circumstances or waived by us in whole or in part at any time
or from time to time in our discretion.

     Our failure at any time to exercise any of the foregoing rights shall not
be deemed a waiver of any such right, and each such right shall be deemed an
ongoing right which

                                       45
<PAGE>

may be asserted at any time. Any determination by us concerning the events
described above will be final and binding on all parties.

7. CERTAIN LEGAL MATTERS

         We will only accept shares for exchange from shareholders of the
Affinity Companies who are residents of the following states: Alaska, Arizona,
Arkansas, Colorado, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois,
Indiana, Kansas, Maine, Massachusetts, Minnesota, Missouri, Montana, Nevada, New
Mexico, New York, North Carolina, Oklahoma, Oregon, Rhode Island, South
Carolina, Texas, Vermont, and West Virginia. We will also accept shares from
shareholders who are not residents of the United States.

         We are not permitted to accept shares for exchange from shareholders
who are residents of Alabama, California, Connecticut, Iowa, Kentucky,
Louisiana, Maryland, Michigan, Mississippi, Nebraska, New Hampshire, New Jersey,
North Dakota, Ohio, Pennsylvania, South Dakota, Tennessee, Utah, Virginia,
Washington, Wisconsin, and Wyoming.

                  CERTAIN U.S. FEDERAL INCOME TAX CONSEQUENCES
                              OF THE EXCHANGE OFFER

     The following is a summary of the principal U.S. Federal Income Tax
Consequences of the offer to holders whose shares are exchanged pursuant to the
offer. The discussion applies only to holders of shares in whose hands shares
are capital assets, and may not apply to shares received pursuant to the
exercise of employee stock options or otherwise as compensation, or to holders
of shares who are not citizens or residents of the United States.

     The U.S. Federal Income Tax consequences set forth below are included for
general informational purposes only and are based upon present law. Because
individual circumstances may differ, each holder of shares should consult such
holder's own tax advisor to determine the applicability of the rules discussed
below to such stockholder and the particular tax effects of the offer including
the application and effect of state, local and other tax laws.

     The receipt of the common stock will be a taxable transaction for U.S.
Federal Income Tax purposes and also may be a taxable transaction under
applicable state, local and other income tax laws. In general, for U.S. Federal
Income Tax purposes, a holder of shares will recognize gain or loss equal to the
difference between such holder's adjusted tax basis in the shares exchanged
pursuant to the offer and the value of the common stock received therefor. Gain
or loss must be determined separately for each block of shares (i.e., shares
acquired at the same cost in a single transaction) sold pursuant to the offer.
Such gain or loss will be capital gain or loss and will be long-term gain or
loss if, on the date of sale the shares were held for more than one year.

                                       46
<PAGE>

     Payments in connection with the offer may be subject to backup withholding
at a 31% rate. Backup withholding generally applies if the stockholder:

(a)  fails to furnish such stockholder's social security number or TIN,

(b)  furnishes an incorrect TIN,

(c)  fails properly to report interest or dividends or

(d)  under certain circumstances, fails to provide a certified statement, signed
     under penalties of perjury, that the TIN provided is such stockholder's
     correct number and that such stockholder is not subject to backup
     withholding. Backup withholding is not an additional tax but merely an
     advance payment, which may be refunded to the extent it results in an
     overpayment of tax.

 Certain persons generally are exempt from backup withholding, including
 corporations and financial institutions. Certain penalties apply for failure to
 furnish correct information and for failure to include the reportable payments
 in income. Each stockholder should consult with such stockholder's own tax
 advisor as to such stockholder's qualification for exemption from withholding
 and the procedure for obtaining such exemption.

                              AVAILABLE INFORMATION

         iCrown will be subject to the informational requirements of the
Securities Exchange Act of 1934, as amended, and in accordance therewith will
file reports, proxy and information statements and other information with the
SEC. Such reports, proxy and information statements and other information filed
by iCrown with the SEC can be inspected and copied at the public reference
facilities of the SEC, Room 1024, Judiciary Plaza, 450 Fifth Street, NW,
Washington, DC, 20549, as well as at the following SEC Regional Offices: Seven
World Trade Center, New York, NY 10048; and Citicorp Center, 500 West Madison
Street, Suite 1400, Chicago, IL 60661-2511. Copies can be obtained from the SEC
by mail at prescribed rates. Requests should be directed tot he SEC's Public
Reference Section, Room 1024, Judiciary Plaza, 450 Fifth Street, NW, Washington,
DC, 20549.

         iCrown has filed the registration statement under the Securities Act
covering the securities described herein. This prospectus does not contain all
of the information set forth in the registration statement, certain parts of
which are omitted in accordance with the rules and regulations of the SEC. For
further information, reference is hereby made to the registration statement and
the exhibits thereto, which may be inspected without charge at the office of the
SEC at 450 Fifth Street, NW, Washington, DC, 20549, and copies of which may be
obtained from the SEC at prescribed rates.

                                       47
<PAGE>

         The SEC maintains a Web site that contains reports, proxy and
information statements and other information regarding registrants, such as
iCrown, that file electronically with the SEC. The address of such site is
http://www.sec.gov.

LEGAL MATTERS

         The legality of the Common Stock being offered hereby will be passed
upon for iCrown by Hackney & Miller, P.A., Admiralty Office Tower Two, 4400 PGA
Boulevard, Suite 505, Palm Beach Gardens, FL 33410.

EXPERTS

No dealer, salesperson or other person has been authorized to give any
information or to make any representation other than that contained or
incorporated by reference in this prospectus in connection with the offer
contained in this prospectus, and, if given or made, such information or
representation must not be relied upon having been authorized by icrown. This
prospectus does not constitute an offer to sell or a solicitation of an offer to
buy any of the securities offered hereby in any jurisdiction where, or to any
person no dealer, salesperson or other person has been authorized to give any
information or to whom, it is unlawful to make such offer or solicitation.
Neither the delivery of this prospectus nor any sale made hereunder shall, under
any circumstances, create any implication that there has been no change in the
affairs of iCrown since the date hereof or that the information herein is
correct as of any time subsequent to the date hereof.

Until _________, all dealers that effect transactions in these securities,
whether or not participating in this offering, may be required to deliver a
prospectus. This is in addition to the dealers' obligation to deliver a
prospectus when acting as underwriters and with respect to their unsold
allotments or subscriptions.


                                       48
<PAGE>

                               iCROWN CORPORATION
                          (a development stage company)

                                NOVEMBER 30, 1999

                          INDEX TO FINANCIAL STATEMENT

                                                                           PAGES
                                                                           -----

Report of Independent Certified Public Accountants                          F-2

Balance Sheet                                                               F-3

Statement of Operations                                                     F-4

Statement of Changes in Stockholders' Equity                                F-5

Statement of Cash Flows                                                     F-6

Notes to Financial Statements                                               F-7

<PAGE>

To the Board of Directors and Stockholders of
iCrown Corporation
Palm Beach Gardens, Florida

We have audited the accompanying balance sheet of iCrown Corporation (a Florida
Corporation) as of November 30, 1999, and the related statements of operations,
changes in stockholders' equity, and cash flows for the period then ended. These
financial statements are the responsibility of iCrown's management. Our
responsibility is to express an opinion on these financial statements based on
our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of iCrown Corporation as of
November 30, 1999, and the results of its operations and its cash flows for the
year ended in conformity with generally accepted accounting principles.

December 7, 1999

Sweeney Gates & Co.
Independent certified public accountants

                                      F-2
<PAGE>

                                  BALANCE SHEET
                                NOVEMBER 30, 1999

                                     ASSETS

Current Assets:

         Cash                                                        $    1,000

         Total current assets                                             1,000
                                                                     -----------
                                                                     $    1,000

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:

         Accounts payable                                            $       --
                                                                     -----------
                  Total current liabilities                                  --
                                                                     -----------
Stockholders' equity:

         Preferred stock, $.0001 value, 50,000, 000 shares
           Authorized, none issued and outstanding                           --
         Common stock, $.0001 par value, 300,000,000 shares authorized,
           2,000,000 shares issued and outstanding                          200
         Additional paid-in capital                                       1,400
         Deficit accumulated during the development stage                  (600)
                                                                     -----------
           Total stockholders' equity                                     1,000

                                                                     $    1,000
                                                                     -----------

                                      F-3
<PAGE>

                               ICROWN CORPORATION
                          (A DEVELOPMENT STAGE COMPANY)
                             STATEMENT OF OPERATIONS

                                                                      November 8
                                                                        1999
                                                                     (inception)
                                                                       through
                                                                     November 30
                                                                         1999
                                                                     ----------

Revenues                                                             $        -

General and administrative expenses                                         600

Net loss                                                             $     (600)
                                                                     ==========

Loss per share of common stock, basic and diluted                    $___-____

Weighted average number of common shares outstanding                  2,000,000
                                                                     ----------

                                      F-4
<PAGE>

                               ICROWN CORPORATION
                          (A DEVELOPMENT STAGE COMPANY)
                  STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
<TABLE>
<CAPTION>
                                       PREFERRED STOCK                COMMON STOCK            ADDITIONAL
                                  -------------------------     -------------------------     ----------
PAID-IN    DEVELOPMENT
                                     SHARES        AMOUNT         SHARES
         AMOUNT  CAPITAL             STAGE         TOTALS
         ------  -------          ----------     ----------     ----------     ----------     ----------
<S>                               <C>            <C>             <C>           <C>            <C>
Balance at November 8, 1999,                     $                             $              $
  (inception)
   Issuance stock                                                2,000,000            200            800
   Contribution to capital                                                                           600
   Net loss
(500)                 (600)

Balance, November 30, 1999                                       2,000,000            200           1,40
                                  ----------     ----------     ----------     ----------     ----------
</TABLE>

                                      F-5
<PAGE>

                               ICROWN CORPORATION
                          (A DEVELOPMENT STAGE COMPANY)
                             STATEMENT OF CASH FLOWS
<TABLE>
<CAPTION>
                                                                                November 8
                                                                                   1999
                                                                                (inception)
                                                                                  through
                                                                                 November 30
                                                                                    1999
                                                                                -----------

<S>                                                                             <C>
Cash flows from operating activities:
         Net loss                                                               $      (600)
         Adjustment to reconcile net loss to net cash provided by
         Operating activities:
         Non cash charge for general and administrative expenses                        600
                                                                                -----------

                  Net cash used in operating activities                         ________-__

Cash flows from financing activities:
         Proceeds from issuance of common stock                                         200
         Proceeds from additional paid-in capital                                       800
                                                                                -----------

                  Net cash provided by financing activities                           1,000
                                                                                -----------

Net increase in cash                                                                  1,000

Cash at beginning of period                                                     _______-____

Cash at end of period                                                           $     1,000
                                                                                ============


Supplemental disclosures:
         Cash paid for interest during the period                               $_______-___

         Cash paid for income tax during the period                             $_______-___
</TABLE>

                                      F-6
<PAGE>

                               ICROWN CORPORATION
                          NOTES TO FINANCIAL STATEMENTS
                                NOVEMBER 30, 1999

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

ORGANIZATION -iCrown Corporation was incorporated in the State of Florida on
November 8, 1999. The Company expects its year-end to be December 31.

DEVELOPMENT STAGE ACTIVITIES - iCrown has been in the development stage since
its inception. It has conducted no business other than to organize as a
corporation. It intends to seek and acquire merger partners that have ongoing
operations.

INCOME TAXES - ICrown accounts for income taxes on an asset and liability
approach to financial accounting. Deferred income tax assets and liabilities are
computed annually for the difference between the financial statement and tax
basis of assets and liabilities that will result in taxable or deductible
amounts in the future, based on enacted tax laws and rates applicable to the
periods in which the differences are expected to affect taxable income.
Valuation allowances are established when necessary to reduce deferred tax
assets to the amounts expected to be realized. Income tax expense is the tax
payable or refundable for the period, plus or minus the change during the period
in deferred tax assets and liabilities. iCrown has made no provision for taxes
because there has not been any taxable profit or losses since its inception.

ESTIMATES - The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities,
disclosure of contingent assets and liabilities at the date of the financial
statements, and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

LOSS PER SHARE - Financial Accounting Standards No. 128, "Earnings per Share"
("FAS 128"), requires presentation of earnings or loss per share on basic and
diluted earnings per share. iCrown has potentially dilutive shares; however,
because iCrown has a loss, the shares are deemed anti-dilutive. Loss per share
is computed by dividing net income by the weighted average number of shares
outstanding during the period.

ORGANIZATION COSTS - In April 1998, the Accounting Standards Executive committee
released Statement of Position 98-5, "Reporting on the Costs of Start-Up
Activities" ("SOP 98-5"). SOP 98-5 requires that start-up costs, including
organizational costs, be expensed as incurred. iCrown accepted early adoption of
SOP 98-5 and expensed all start-up costs.

2. GOING CONCERN CONTINGENCY

                                      F-7
<PAGE>

ICrown has minimal capital available to meet future obligations and to carry out
its planned operations. These factors raise substantial doubt about iCrown's
ability to continue as a going concern.

In order to begin any significant operations, iCrown will have to pursue other
sources of capital, such as raising equity as discussed in Note 4. The Company
has filed a Form S-4 with the Securities and Exchange Commission to register
securities upon the effective date of the filing. Thereafter the Company will
proceed to raise capital and/or acquire operating companies. In the meantime,
operating expenses are minimal and the shareholders has agreed to provide any
necessary operating capital. As of this statement date, neither negotiations nor
agreements for any business combination have begun. The financial statements do
not include any adjustments that might result from the outcome of this
uncertainty.

3. CAPITALIZED AND SALE OF STOCK

iCrown has authorized the issuance of preferred stock. The rights and provisions
of the preferred stock will be set by the board of directors at the time the
stock is issued.

iCrown's issued 2,000,000 shares of common stock for $1000. At the same time,
the purchaser of the stock contributed to capital $600 for organizational
expenses.

iCrown has authorized an antitakover plan. On November 30, 1999, the board of
directors declared a dividend of one purchase warrant for every outstanding
share of iCrown's common stock to be distributed on December 30, 1999 to
stockholders of record on that date and prior to the distribution date as
defined below.

Each warrant entitles the holder to purchase from iCrown one share of common
stock at a price of $.10 per share, subject to adjustment. The warrants will
expire on December 30, 2009. The warrants will separate from the common stock
and warrant certificates will be issued on the distribution date defined as the
earlier of (i) the tenth business day following the later of the date of public
announcement that a person has acquired beneficial interest of 15% or more of
the outstanding shares of common stock or (ii) the tenth business day after the
announcement of a tender offer for 15% or more of the outstanding common stock.
The warrants are structures to be exercised at a future date and contingent on
various restrictive events as more fully described in the warrant agreement. The
warrants will be evaluated in accordance with Financial Accounting Standard 123
"Accounting for Stock-Based Compensation" and Financial Accounting Standard 128
"Earnings per Share" in the future.

4. SUBSEQUENT EVENTS

Subsequent to the balance sheet date, iCrown expects to file a registration
statement with the Securities and Exchange Commission to offer 2,000,000
additional shares of common stock. These shares being registered are to be used
in an exchange offer for securities of public companies.

                                      F-8
<PAGE>

                                   APPENDIX A

                              LETTER OF TRANSMITTAL
     To Exchange Shares of Common Stock of Philip Morris Companies, Inc. amd
                             Waste Management, Inc.
              Pursuant to the Offer to Exchange Dated __________by
                               iCrown Corporation



                      THE OFFER WILL EXPIRE AT 8:00 PM, NEW
                 YORK CITY TIME, ON __________, __________, 2000
                          UNLESS THE OFFER IS EXTENDED.


                        The Depository For The Offer is:

                            Wilmington Trust Company
                               Rodney Square North
                            1100 North Market Street
                            Wilmington, DE 19890-0001
                            Telephone: (302) 651-1000

DELIVERY OF THIS LETTER OF TRANSMITTAL TO AN ADDRESS OTHER THAN AS SET FORTH
ABOVE WILL NOT CONSTITUTE A VALID DELIVERY. YOU MUST SIGN THIS LETTER OF
TRANSMITTAL IN THE APPROPRIATE SPACE THEREFOR PROVIDED BELOW AND COMPLETE THE
SUBSTITUTE FORM W-9 SET FORTH BELOW.

THE INSTRUCTIONS ACCOMPANYING THIS LETTER OF TRANSMITTAL SHOULD BE READ
CAREFULLY BEFORE THIS LETTER OF TRANSMITTAL IS COMPLETED.

     This Letter of Transmittal is to be completed by holders of Shares (as
defined below) of Philip Morris Companies, Inc. and Waste Management, Inc. (the
"Stockholders") if certificates evidencing Shares ("Certificates") are to be
forwarded herewith or, unless an Agent's Message (as defined in Instruction 2
below) is utilized, if delivery of Shares is to be made by book-entry transfer
to an account maintained by Wilmington Trust Company (the "Depository") at The
Depository Trust Company ("DTC") (a "Book-Entry Transfer Facility") pursuant to
the procedures set forth in the prospectus under Terms of the Exchange Offer,
Section 3 (as defined below).

DELIVERY OF DOCUMENTS TO A BOOK-ENTRY TRANSFER FACILITY DOES NOT CONSTITUTE
DELIVERY TO THE DEPOSITARY.

<PAGE>

DESCRIPTION OF SHARES TENDERED

NAME(S) AND
ADDRESS(ES) OF
REGISTERED HOLDER(S)
(PLEASE FILL IN, IF BLANK,
EXACTLY AS NAME(S)APPEAR
ON CERTIFICATE(S)
                        SHARE          NUMBER OF SHARES        NUMBER
                     CERTIFICATE       REPRESENTED BY        OF SHARES
                     NUMBER(S)(1)     CERTIFICATE(S)(1)      TENDERED(2)

- ------------------          ----------------------------------------------------

- ------------------          ----------------------------------------------------

                               Total Shares Tendered:___________________________

- -------------------------------------------------------------

 (1) Need not be completed by holders of Shares delivering Shares by Book-Entry
Transfer.

 (2) Unless otherwise indicated, it will be assumed that all Shares represented
by Certificates delivered to the Depositary are being tendered. See Instruction
4.
- ---------------------------------------------------

/ / CHECK HERE IF TENDERED SHARES ARE BEING DELIVERED BY BOOK-ENTRY TRANSFER
MADE TO AN ACCOUNT MAINTAINED BY THE DEPOSITARY WITH A BOOK-ENTRY TRANSFER
FACILITY, AND COMPLETE THE FOLLOWING (ONLY PARTICIPANTS IN A BOOK-ENTRY TRANSFER
FACILITY MAY DELIVER SHARES BY BOOK-ENTRY TRANSFER).

  (N)ame of Tendering Institution:______________________________________________

  (C)heck Box of Book-Entry Transfer Facility:

       / / DTC

(A)ccount Number:__________________________________________________________

  (T)ransaction Code Number:____________________________________________

/ / CHECK HERE IF SHARES ARE BEING DELIVERED PURSUANT TO A NOTICE OF GUARANTEED
DELIVERY PREVIOUSLY SENT TO THE DEPOSITARY AND COMPLETE THE FOLLOWING. PLEASE
ENCLOSE A PHOTOCOPY OF SUCH NOTICE OF GUARANTEED DELIVERY.

  (N)ame(s) of Registered Holder(s):____________________________________________

  (W)indow Ticket Number (if any):______________________________________________

  (D)ate of Execution of Notice of Guaranteed Delivery:_________________________

  (N)ame of Institution which Guaranteed Delivery:______________________________

  (I)f delivered by Book-Entry Transfer, check box of Applicable Book-Entry
Facility:

       / / DTC

                                      A-2
<PAGE>

  (A)ccount Number:_____________________________________________________________

  (T)ransaction Code Number:______________________________________________

                     PLEASE READ THE INSTRUCTIONS SET FORTH
                     IN THIS LETTER OF TRANSMITTAL CAREFULLY

Ladies and Gentlemen:

     The undersigned hereby delivers to iCrown Corporation, a Florida
corporation ("Offeror") the above-described shares of common stock, (the
"Shares"), of ________________________(the "Company"), in exchange for Offeror's
common stock as defined in the Offer to Exchange, upon the terms and subject to
the conditions set forth in the Offer to Exchange dated ____________, 2000 (the
"Offer to Exchange"), receipt of which is hereby acknowledged, and in this
Letter of Transmittal (which together with any amendments or supplements thereto
or hereto) constitute the "Offer").

     Subject to, and effective upon, acceptance for exchange of, Shares
deposited herewith in accordance with the terms and subject to the conditions of
the Offer (including, if the Offer is extended or amended, the terms or
conditions of any such extension or amendment), the undersigned hereby sells,
assigns and transfers to, or upon the order of, Offeror all right, title and
interest in and to all of the Shares that are being deposited hereby and any and
all other Shares or other securities issued or issuable in respect of such
Shares on or after ____________, 2000 (a "Distribution"), and irrevocably
constitutes and appoints the Depositary the true and lawful agent and
attorney-in-fact of the undersigned with respect to such Shares (and any
Distributions), with full power of substitution (such power of attorney being
deemed to be an irrevocable power coupled with an interest), to (i) deliver
Certificates evidencing such Shares (and any Distributions), or transfer
ownership of such Shares (and any Distributions) on the account books maintained
by a Book-Entry Transfer Facility together, in any such case, with all
accompanying evidences of transfer and authenticity to, or upon the order of,
Offeror, upon receipt by the Depositary as the undersigned's agent, of the
common stock, (ii) present such Shares (and any Distributions) for transfer on
the books of the Company and (iii) receive all benefits and otherwise exercise
all rights of beneficial ownership of such Shares (and any Distributions), all
in accordance with the terms and subject to the conditions of the Offer.

     The undersigned hereby irrevocably appoints Donald W. Miller in his
capacity as an officer of the Offeror, and any individual who shall thereafter
succeed to such office of Offeror, and each of them, as the attorney-in-fact and
proxy of the undersigned, each with full power of substitution, to the full
extent of the undersigned's rights with respect to all Shares deposited hereby
and accepted for exchange by Offeror (and any Distributions), including, without
limitation, the right to vote such Shares (and any Distributions) in such manner
as each such attorney and proxy or his substitute shall, in his or her sole
discretion, deem proper. All such powers of attorney and proxies, being deemed
to be irrevocable, shall be considered coupled with an interest in the Shares
deposited herewith. Such appointment will be effective when, and only to the
extent that, Offeror accepts

                                      A-3
<PAGE>

such Shares for exchange. Upon such acceptance for exchange, all prior powers of
attorney and proxies given by the undersigned with respect to such Shares (and
any Distributions) will be revoked, without further action, and no subsequent
powers of attorneys and proxies may be given with respect thereto (and, if
given, will be deemed ineffective). The designees of Offeror will, with respect
to the Shares (and any Distributions) for which such appointment is effective,
be empowered to exercise all voting and other rights of the undersigned with
respect to such Shares (and any Distributions) as they in their sole discretion
may deem proper. Offeror reserves the absolute right to require that, in order
for Shares to be deemed validly tendered, immediately upon the acceptance for
exchange of such Shares, Offeror or its designees are able to exercise full
voting rights with respect to such Shares (and any Distributions).

     All authority conferred or agreed to be conferred in this Letter of
Transmittal shall be binding upon the successors, assigns, heirs, executors,
administrators and legal representatives of the undersigned and shall not be
affected by, and shall survive, the death or incapacity of the undersigned.
Except as stated in the Offer to Exchange, this tender is irrevocable.

     The undersigned hereby represents and warrants that the undersigned has
full power and authority to tender, sell, assign and transfer the Shares
delivered hereby (and any Distributions) and that, when the same are accepted
for exchange by Offeror, Offeror will acquire good, marketable and unencumbered
title thereto, free and clear of all liens, restrictions, charges and
encumbrances, and that the Shares delivered hereby (and any Distributions) will
not be subject to any adverse claim. The undersigned, upon request, will execute
and deliver any additional documents deemed by the Depositary or Offeror to be
necessary or desirable to complete the sale, assignment and transfer of Shares
delivered hereby (and any Distributions). In addition, the undersigned shall
promptly remit and transfer to the Depositary for the account of Offeror any and
all Distributions issued to the undersigned on or after ____________, 2000, in
respect of the Shares tendered hereby, accompanied by appropriate documentation
of transfer; and pending such remittance and transfer or appropriate assurance
thereof, Offeror shall be entitled to all rights and privileges as owner of any
such Distributions and may withhold the common stock or deduct from the exchange
price the value thereof, as determined by Offeror in its sole discretion.

     The undersigned understands that the valid delivery of Shares pursuant to
any one of the procedures described in Section 3 of the Offer to Exchange and in
the instructions hereto will constitute a binding agreement between the
undersigned and Offeror with respect to such Shares upon the terms and subject
to the conditions of the Offer.

     The undersigned recognizes that, under certain circumstances set forth in
the Offer to Exchange, Offeror may not be required to accept for exchange any of
the Shares tendered hereby.

     Unless otherwise indicated herein under "Special Payment Instructions",
please issue the Common Stock and/or return any Certificates evidencing Shares
not tendered or not

                                      A-4
<PAGE>

accepted for exchange in the name(s) of the registered holder(s) appearing under
"Description of Shares Tendered". Similarly, unless otherwise indicated under
"Special Delivery Instructions", please mail the Common Stock and/or return any
Certificates evidencing Shares not tendered or not accepted for exchange (and
accompanying documents, as appropriate) to the address(es) of the registered
holder(s) appearing under "Description of Shares Tendered". In the event that
both the "Special Payment Instructions" and the "Special Delivery Instructions"
are completed, please issue the Common Stock and/or return any such Certificates
evidencing Shares not tendered or not accepted for exchange (and accompanying
documents, as appropriate) in the name(s) of, and deliver such check and/or
return such certificates (and accompanying documents, as appropriate) to, the
person(s) so indicated. Unless otherwise indicated herein under "Special Payment
Instructions", in the case of a book-entry delivery of Shares, please credit the
account maintained at the Book-Entry Transfer Facility indicated above with
respect to any Shares not accepted for payment. The undersigned recognizes that
Offeror has no obligation pursuant to the "Special Payment Instructions" to
transfer any Shares from the name of the registered holder thereof if Offeror
does not accept for exchange any of the Shares tendered hereby.

- --------------------------------------------------------------------------------
                          SPECIAL PAYMENT INSTRUCTIONS
                          (SEE INSTRUCTIONS 5, 6 AND 7)

     To be completed ONLY if certificates for Shares not tendered or not
accepted for exchange and/or the Common Stock are to be issued in the name of
someone other than the undersigned, or if Shares delivered by book-entry
transfer that are not accepted for exchange are to be returned by credit to an
account maintained at a Book-Entry Transfer Facility other than the account
indicated above.

Issue: [ ]   Check    [ ]  Certificate(s) to:

Name:  _________________________________________________________________
                         (Please print or type)
Address:  ______________________________________________________________
                         (Include Zip Code)

________________________________________________________________________
                         (Tax Identification or Social Security Number)
                         (See Substitute Form W-9)

[ ]  Credit unexchanged Common Shares delivered by book-entry transfer to the
     Book-Entry Transfer Facility account set forth below:

Check appropriate Box:
[ ]  The Depositor Trust Company
[ ]  Philadelphia Depository Trust Company

__________________________________________
(Account Number)
- --------------------------------------------------------------------------------

                                      A-5
<PAGE>

- --------------------------------------------------------------------------------
                          SPECIAL DELIVERY INSTRUCTIONS
                          (SEE INSTRUCTIONS 5, 6 AND 7)

     To be completed ONLY if certificates for Shares not tendered or not
accepted for exchange and/or the Common Stock are to be sent to someone other
than the undersigned, or to the undersigned at an address other than that above.

Mail: (check appropriate box(es))

[ ]      Check to:
[ ]      Certificate(s) to:

Name:  _________________________________________________________________
                         (Please print or type)
Address:  ______________________________________________________________
                         (Include Zip Code)

________________________________________________________________________
                         (Tax Identification Number)
                         (See Substitute Form W-9)

STOCKHOLDER:  SIGN HERE AND COMPLETE SUBSTITUTE FORM W-9 BELOW

_________________________________________________________________

_________________________________________________________________
                (SIGNATURE(S) OF STOCKHOLDER(S))

DATED: ____________________________, 2000

- --------------------------------------------------------------------------------

                                    IMPORTANT
                              STOCKHOLDER SIGNATURE
                    (Also Complete Substitute Form W-9 Below)

         _________________________________________________________


         _________________________________________________________
         (Signature(s) or Owner(s)

         Name(s)__________________________________________________

         Name of Firm_____________________________________________

         Capacity (full title)____________________________________
                                    (See Instruction 5)

         Address__________________________________________________

         _________________________________________________________
                                                (Zip Code)

                                      A-6
<PAGE>

         Area Code and Telephone Number___________________________

         Taxpayer Identification or Social Security Number _______
                                         (See Substitute Form W-9)

         Dated:                     , 2000
                --------------------

         (Must be signed by registered holder(s) exactly as name(s) appear(s) on
stock certificate(s) or on a security position listing or by the person(s)
authorized to become registered holder(s) by certificates and documents
transmitted herewith. If signature is by a trustee, executor, administrator,
guardian, attorney-in-fact, agent, officer or a corporation or other person
acting in a fiduciary or representative capacity, please set forth full title
and see Instruction 5).

         GUARANTEE OF SIGNATURE(S)
         (See Instructions 1 and 5)

     FOR USE BY FINANCIAL INSTITUTIONS ONLY. PLACE MEDALLION GUARANTEE IN SPACE
BELOW.

         Authorized signature(s)________________________________________

         Name(s)________________________________________________________

         _______________________________________________________________

         Name of Firm___________________________________________________
                                   (Please Print)

         _______________________________________________________________
                                                     (Zip Code)

         Area Code and Telephone Number_________________________________

         Dated:___________________________, 2000


                                      A-7
<PAGE>

                                  INSTRUCTIONS
              FORMING PART OF THE TERMS AND CONDITIONS OF THE OFFER

     1. Guarantee of Signatures. Except as otherwise provided below, signatures
on this Letter of Transmittal must be guaranteed by a member in good standing of
the Securities Transfer Agent's Medallion Program, or by any other bank, broker,
dealer, credit union, savings association or other entity that is an "eligible
guarantor institution", as such term is defined in Rule 17Ad-15 under the
Securities Exchange Act of 1934, as amended (the "Exchange Act") (each of the
foregoing constituting an "Eligible Institution"), unless the Shares tendered
hereby are tendered (i) by the registered holder (which term, for purposes of
this document, shall include any participant in a Book-Entry Transfer Facility
whose name appears on a security position listing as the owner of Shares) of
such Shares who has completed neither the box entitled "Special Payment
Instructions" nor the box entitled "Special Delivery Instructions" hereby or
(ii) for the account of an Eligible Institution. See Instruction 5. If the
Certificates are registered in the name of a person other than the signer of
this Letter of Transmittal, or if the Units are to be made or delivered to, or
Certificates evidencing unexchanged Shares are to be issued or returned to, a
person other than the registered owner, then the tendered Certificates must be
endorsed or accompanied by duly executed stock powers, in either case signed
exactly as the name or names of the registered owner or owners appear on the
Certificates, with the signatures on the Certificates or stock powers guaranteed
by an Eligible Institution as provided herein. See Instruction 5.

     2. Requirement of Tender. This Letter of Transmittal is to be completed by
Stockholders if Certificates evidencing Shares are to be forwarded herewith or,
unless an Agent's Message is utilized, if delivery of Shares is to be made
pursuant to the procedures for book-entry transfer set forth in Section 3 of the
Offer to Exchange. For a Stockholder to validly tender Shares pursuant to the
Offer, either (a) a properly completed and duly executed Letter of Transmittal
(or a manually signed facsimile thereof), with any required signature guarantees
or an Agent's Message (in connection with book-entry transfer of shares of
Common Stock) and any other required documents, must be received by the
Depositary at one of its addresses set forth herein prior to the Expiration Date
(as defined in Section 1 of the Offer to Exchange) and either (i) Certificates
for tendered Shares must be received by the Depositary at one of such addresses
prior to the Expiration Date or (ii) Shares must be delivered pursuant to the
procedures for book-entry transfer set forth in Section 3 of the Offer to
Exchange and a Book-Entry Confirmation must be received by the Depositary on or
prior to the Expiration Date or (b) the tendering stockholder must comply with
the guaranteed delivery procedures set forth herein and in Section 3 of the
Offer to Exchange.

Stockholders whose certificates for securities are not immediately available or
who cannot deliver their certificates and all other required documents to the
Depositary prior to the expiration Date or who cannot comply with the book entry
procedures on a timely basis may tender their securities by properly completing
and duly executing the Notice of Guaranteed Delivery pursuant to the guaranteed
delivery procedures set forth herein and in Section 3 of the Offer to Exchange.

                                      A-8
<PAGE>

Pursuant to such guaranteed delivery procedures, (i) such tender must be made by
or through an Eligible Institution, (ii) a properly completed and duly executed
Notice of Guaranteed Delivery, substantially in the form provided by Offeror,
must be received by the Depositary prior to the Expiration Date and (iii) the
certificates of all tendered securities, in proper form for transfer (or a
book-entry Confirmation with respect to all tendered securities), together with
a properly completed and duly executed Letter of Transmittal (or a manually
signed facsimile thereof), with any required signature guarantees, or, in the
case of a book-entry transfer, an Agent's Message, and any other required
documents must be received by the Depositary within three trading days after the
date of execution of such Notice of Guaranteed Deliver. A "trading day" is any
day on which the Nasdaq National Market is open for business.

The term "Agent's Message" means a message, transmitted by the Book-Entry
Transfer Facility to, and received by, the Depositary and form a part of a
Book-Entry Confirmation, which states tha such Book-Entry Transfer Facility has
received an express acknowledgment from the participant in such Book-Entry
Transfer Facility tendering the shares of Common Stock, that such participant
has received and agrees to be bound by such terms of the Letter of Transmittal
and that Offeror may enforce such agreement against the participant.

The signatures on this Letter of Transmittal cover the securities tendered
hereby.

THE METHOD OF DELIVERY OF CERTIFICATES, THIS LETTER OF TRANSMITTAL AND ANY OTHER
REQUIRED DOCUMENTS, IS AT THE OPTION AND SOLE RISK OF THE TENDERING STOCKHOLDER
AND THE DELIVERY WILL BE DEEMED MADE ONLY WHEN ACTUALLY RECEIVED BY THE
DEPOSITARY. IF DELIVERY IS BY MAIL, REGISTERED MAIL WITH RETURN RECEIPT
REQUESTED, PROPERLY INSURED, IS RECOMMENDED. IN ALL CASES, SUFFICIENT TIME
SHOULD BE ALLOWED TO ENSURE TIMELY DELIVERY.

     No alternative, conditional or contingent tenders will be accepted and no
fractional Shares will be exchanged. All tendering Stockholders, by execution of
this Letter of Transmittal (or a facsimile thereof), waive any right to receive
any notice of the acceptance of their Shares for exchange.

     3. Inadequate Space. If the space provided herein is inadequate, the
information required under "Description of Shares Tendered" should be listed on
a separate signed schedule attached hereto.

     4. Partial Tenders. If fewer than all of the Shares represented by any
Certificates delivered to the Depositary herewith are to be tendered hereby,
fill in the number of Shares which are to be tendered in the box entitled
"Number of Shares Tendered." In such case, if Offeror accepts the tendered
Shares for exchange, a new Certificate for the remainder of the Shares that were
evidenced by your old certificate(s) will be sent,

                                      A-9
<PAGE>

without expense, to the person(s) signing this Letter of Transmittal, unless
otherwise provided in the box entitled "Special Payment Instructions" or the box
entitled "Special Delivery Instructions" on this Letter of Transmittal, as soon
as practicable after the Expiration Date. All Shares represented by
Certificate(s) delivered to the Depositary will be deemed to have been tendered
unless otherwise indicated.

     5. Signatures on Letter of Transmittal, , Instruments of Transfer and
Endorsements. If this Letter of Transmittal is signed by the registered
holder(s) of the Shares tendered hereby, the signature(s) must correspond
exactly with the name(s) as written on the face of the Certificate(s) without
alteration, enlargement or any change whatsoever.

     If any of the Shares tendered hereby are owned of record by two or more
joint owners, all such owners must sign this Letter of Transmittal.

     If any of the tendered Shares are registered in different names on several
Certificates, it will be necessary to complete, sign and submit as many separate
Letters of Transmittal as there are different registrations of Certificates.

     If this Letter of Transmittal or any Certificates or instruments of
transfer are signed by a trustee, executor, administrator, guardian,
attorney-in-fact, officer of a corporation or other person acting in a fiduciary
or representative capacity, such person should so indicate when signing, and
proper evidence satisfactory to Offeror of such person's authority to so act
must be submitted.

     If this Letter of Transmittal is signed by the registered holder(s) of the
Shares listed and transmitted hereby, no endorsements of Certificates or
separate instruments of transfer are required unless payment is to be made, or
Certificates not tendered or not exchanged are to be issued or returned, to a
person other than the registered holder(s). Signatures on such Certificates or
instruments of transfer must be guaranteed by an Eligible Institution.

     If this Letter of Transmittal is signed by a person other than the
registered holder(s) of the Shares evidenced by the Certificate(s) listed and
transmitted hereby, the Certificate(s) must be endorsed or accompanied by
appropriate instruments of transfer, in either case signed exactly as the
name(s) of the registered holder(s) appear on the Certificate(s). Signatures on
such Certificate(s) or instruments of transfer must be guaranteed by an Eligible
Institution.

     6. Transfer Taxes. Offeror will not pay or cause to be paid any transfer
taxes with respect to the transfer and sale of Shares to it or its order
pursuant to the Offer and such transfer taxes will be charged to the tendering
stockholder.

     7. Special Payment and Delivery Instructions. If Certificates for
unexchanged Shares are to be issued in the name of a person other than the
signer of this Letter of Transmittal or such Certificates are to be returned to
someone other than the signer of this Letter of Transmittal or to an address
other than that shown above, the appropriate boxes on this

                                      A-10
<PAGE>

Letter of Transmittal should be completed. If any tendered Shares are not
exchanged for any reason and such Shares are delivered by Book-Entry Transfer
Facility, such Shares will be credited to an account maintained at the
appropriate Book-Entry Transfer Facility.

     8. Waiver of Conditions. The conditions of the Offer may be waived by
Offeror, in whole or in part, at any time or from time to time, in Offeror's
sole discretion subject to the conditions described in the Offer to Exchange.

    9. Backup Withholding Tax. Each tendering Stockholder is required to provide
the Depositary with a correct Taxpayer Identification Number ("TIN") on
Substitute Form W-9, which is provided under "Important Tax Information" below
and to certify that the stockholder is not subject to backup withholding.

FAILURE TO PROVIDE THE INFORMATION ON THE SUBSTITUTE FORM W-9 MAY SUBJECT THE
TENDERING STOCKHOLDER TO 31% FEDERAL INCOME TAX BACKUP WITHHOLDING ON THE
PAYMENT OF THE PURCHASE PRICE FOR THE SHARES.

The tendering Stockholder should indicate in the box in Part III of the
Substitute Form W-9 if the tendering Stockholder has not been issued a TIN and
has applied for a TIN or intends to apply for a TIN in the near future. If the
Stockholder has indicated in the box in Part III that a TIN has been applied for
and the Depositary is not provided with a TIN by the time of payment, the
Depositary will withhold 31% of all Units, if any, made thereafter pursuant to
the Offer until a TIN is provided to the Depositary.

     10. Lost or Destroyed Certificates. If any Certificate(s) representing
Shares has been lost or destroyed, the holders should promptly notify the
Company's transfer agent, Bank of New York. The holders will then be instructed
as to the procedure to be followed in order to replace the Certificate(s). This
Letter of Transmittal and related documents cannot be processed until the
procedures for replacing lost or destroyed Certificates have been followed.

     IMPORTANT: THIS LETTER OF TRANSMITTAL (OR A MANUALLY SIGNED FACSIMILE
THEREOF) TOGETHER WITH ANY REQUIRED SIGNNATURE GUARANTEES, OR, IN THE CASE OF
ABOOK-ENTRY TRANSFER, AN AGENT'S MESSAGE, AND ANY OTHER REQUIRED DOCUMENTS, MUST
BE RECEIVED BY THE DEPOSITARY PRIOR TO THE EXPIRATION DATE AND EITHER
CERTIFICATES FOR TENDERED SECURITIES MUST BE RECEIVED BY THE DEPOSITARY OR
SECURITIES MUST BE DLEIVERED PURSUANT TO THE PROCEDURES FOR BOOK-ENTRY TRANSFER,
IN EACH CASE PRIOR TO THE EXPIRATION DATE, OR THE TENDERING STOCKHOLDER MUST
COMPLY WITH THE PROCEDURES FOR GUARANTEED DELIVERY.

                                      A-11
<PAGE>

                            IMPORTANT TAX INFORMATION

     Under federal income tax law, a Stockholder whose tendered Shares are
accepted for exchange is required to provide the Depositary (as payor) with such
Stockholder's correct TIN on Substitute Form W-9 below. If such Stockholder is
an individual, the TIN is his or her social security number. If the tendering
Stockholder has not been issued a TIN and has applied for a number or intends to
apply for a number in the near future, such Stockholder should so indicate on
the Substitute Form W-9. See Instruction 10. If the Depositary is not provided
with the correct TIN, the Stockholder may be subject to a $50 penalty imposed by
the Internal Revenue Service. In addition, payments that are made to such
Stockholders with respect to Shares purchased pursuant to the Offer may be
subject to backup federal income tax withholding.

     Certain Stockholders (including, among others, all corporations and certain
foreign individuals) are not subject to these backup withholding and reporting
requirements. In order for a foreign individual to qualify as an exempt
recipient, such Stockholder must submit a statement, signed under penalties of
perjury, attesting to that individual's exempt status. Forms for such statements
can be obtained from the Depositary. See the enclosed Guidelines for
Certification of Taxpayer Identification Number on Substitute Form W-9 for
additional instructions.

     If backup withholding applies, the Depositary is required to withhold 31%
of any payments made to the Stockholder. Backup withholding is not an additional
tax. Rather, the tax liability of persons subject to backup withholding will be
reduced by the amount of tax withheld. If withholding results in an overpayment
of taxes, a refund may be obtained from the Internal Revenue Service.

PURPOSE OF SUBSTITUTE FORM W-9

     To prevent backup federal income tax withholding with respect to payment of
the purchase price for Shares purchased pursuant to the Offer, a Stockholder
must provide the Depositary with his correct TIN by completing the Substitute
Form W-9 below, certifying that the TIN provided on Substitute Form W-9 is
correct (or that such Stockholder is awaiting a TIN) and that (1) such
Stockholder has not been notified by the Internal Revenue Service that he is
subject to backup withholding as a result of failure to report all interest or
dividends or (2) the Internal Revenue Service has notified the Stockholder that
he is no longer subject to backup withholding.

WHAT NUMBER TO GIVE THE DEPOSITARY

     The Stockholder is required to give the Depositary the social security
number or employer identification number of the record holder of the Shares
tendered hereby. If the Shares are registered in more than one name or are not
in the name of the actual owner, consult the enclosed Guidelines for
Certification of Taxpayer Identification Number on Substitute Form W-9 for
additional guidance on which number to report.

                                      A-12
<PAGE>

______________________________, 2000
          Signature

Date

                Name (Please Print)

- - ------------------------------------------------------------------------------

                                      A-13
<PAGE>


                  PAYOR'S NAME: WILMINGTON TRUST COMPANY

SUBSTITUTE
                     FORM W-9

Department of Treasury
Internal Revenue Service

Payor's Request for
Taxpayer Identification
Number ("TIN") and
Certification

Part 1. Please provide your TIN in the box at right    Social Security Number OR
right and certify by signing and                       Employer Identification
Dating below.                                          Number

                                                       _________________________

Part 2. Check the box if you are NOT subject to backup withholding under the
Provisions of Section 3408(a)(1)(C) of the Internal Revenue Code of 1986 because
(1) you have not been notified that you are subject to backup withholding as a
result of failure to report all interest or dividends or (2) the Internal
Revenue Service has notified you that you are no longer subject to backup
withholding [ ]

Part 3 - Certification - Under the penalties of perjury, I certify that the
information Provided on this form is true, correct and complete.

Print your name:____________________

Address:____________________________
____________________________________
____________________________________

Signature:__________________________             [ ] Awaiting TIN


Date: ______________________________

NOTE: FAILURE TO COMPLETE AND RETURN THIS FORM MAY RESULT IN BACKUP WITHHOLDING
ON ANY PAYMENTS MADE TO YOU PURSUANT TO THE EXCHANGE OFFER.

YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU CHECKED THE BOX IN PART 3 OF
SUBSTITUTE FORM W-9.

             CERTIFICATE OF AWAITING TAXPAYER IDENTIFICATION NUMBER

     I certify under penalties of perjury that a taxpayer identification number
has not been issued to me, and either (a) I have mailed or delivered an
application to receive a taxpayer identification number to the appropriate
Internal Revenue Service Center or Social Security Administration Office or (b)
I intend to mail or deliver an application in the near future. I understand that
if I do not provide a taxpayer identification number within 60 days, 31% of all
reportable payments made to me thereafter will be withheld until I provide a
number.

___________________________________          ___________________________________
            Signature                                      Date

                                      A-14


<PAGE>
                                   APPENDIX B

                          Notice of Guaranteed Delivery

                                       For

                        Tender of Shares of Common Stock

                                       Of

                             Philip Morris Companies
                                       Or
                             Waste Management, Inc.

                                       To

                               iCrown Corporation

                    (NOT TO BE USED FOR SIGNATURE GUARANTEES)

         This Notice of Guaranteed Delivery, or a form substantially equivalent
hereto, must be used to accept the Offer (as defined below) (i) if certificates
for Securities (as defined below) are not immediately available, (ii) if the
procedure for book-entry transfer cannot be completed prior to the Expiration
Date (as defined in Section 1 of the Offer to Purchase described below) or (iii)
if time will not permit all required documents to reach the Depositary prior to
the Expiration Date. Such form may be delivered by hand, transmitted by
facsimile transmission or mailed to the Depositary.

                        The Depositary for the Offer is:

                            Wilmington Trust Company
                               Rodney Square North
                            1100 North Market Street
                            Wilmington, DE 19890-0001
                            Telephone: (302) 651-1000


<PAGE>

                        (for eligible institutions only)

                      Confirm Facsimile by Telephone Only:

         DELIVERY OF THIS NOTICE OF GUARANTEED DELIVERY TO AN ADDRESS OTHER THAN
AS SET FORTH ABOVE OR TRANSMISSION OF INSTRUCTIONS VIA FACSIMILE NUMBER OTHER
THAN AS SET FORTH ABOVE WILL NOT CONSTITUTE A VALID DELIERY.

         THIS FORM IS NOT TO BE USED TO GUARANTEE SIGNATURES. IF A SIGNATURE ON
A LETTER OF TRANSMITTAL IS REQUIRED TO BE GUARANTEED BY AN "ELIGIBLE
INSTITUTION" UNDER THE INSTRUCTIONS THERETO, SUCH SIGNATURE GUARANTEE MUST
APPEAR IN THE APPLICABLE SPACE PROVIDED IN THE SIGNATURE BOX ON THE LETTER OF
TRANSMITTAL.

Ladies and Gentlemen:

         The undersigned hereby tenders to iCrown Corporation, a Florida
corporation ("Offeror") upon the terms and subject to the conditions set forth
in the Offeror's Exchange Offer dated , 2000 (the "Exchange Offer") and the
related Letter of Transmittal (which, together with any amendments or
supplements thereto, constitute the "Exchange Offer"), receipt of which is
hereby acknowledged, the number of shares set forth below of common stock, (the
"Securities"), of the Company, pursuant to the guaranteed delivery procedures
set forth in the Exchange Offer.

Signature(s)_____________________   Address(es)_________________________________

_________________________________   ____________________________________________
                                                                        Zip Code

Name(s) of Record Holder(s)______   Area Code and Tel. No.(s)___________________

_________________________________   Taxpayer Identification or
Please Print or Type                Social Security Number______________________

Number of shares of Common Stock    Check box if shares of Common Stock will
__________________________________  be tendered by book-entry transfer: [___]

Certificate No.(s) (If Available)   Account Number______________________________

__________________________________
__________________________________

Dated ______________________, 2000


                                      B-2
<PAGE>

                THE GUARANTEE SET FORTH BELOW MUST BE COMPLETED

                                      BELOW

                    (Not to be used for signature guarantee)


         The undersigned, a participant in the Security Transfer Agents
Medallion Program, the New York Stock Exchange Medallion Signature Guarantee
Program, the Stock Exchange Medallion Program or an "eligible guarantor
institution" as such term is defined in Rule 17Ad-15 under the Securities
Exchange Act of 1934, as amended, hereby guarantees to deliver to the Depositary
either certificates representing the shares of Common Stock and shares of
Preferred Stock tendered hereby, in proper form for transfer, or, in the case of
shares of Common Stock, confirmation of book-entry transfer of such shares of
Common Stock into the Depositary's accounts at The Depositary Trust Company, in
each case with delivery of a properly completed and duly executed Letter of
Transmittal (or a manually signed facsimile thereof), with any required
signature guarantees, or an Agent's Message (as defined in the Offer to
Purchase), and any other required documents, within three trading days (as
defined in the Offer to Purchase) after the date hereof.

_________________________________   ____________________________________________
         Name of Firm                          Authorized Signature

_________________________________   Name________________________________________
         Address                                     Please Print or Type

_________________________________   Title_______________________________________
                         Zip Code
                                    Date___________________________________,2000

Area Code and Tel. No.___________

NOTE: DO NOT SEND CERTIFICATES FOR SHARES OF COMMON STOCK WITH THIS NOTICE.
CERTIFICATES SHOULD BE SENT ONLY WITH YOUR LETTER OF TRANSMITTAL.

                                      B-3
<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 20.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

         Florida Statute Section 607.0850 provides that a corporation may
indemnify directors and officers, as well as other employees and agents, along
with a director, officer, employee or agent against of another corporation,
partnership, joint venture, trust, or other enterprise, against expenses
incurred in legal proceedings connected with their service to the corporation,
if he or she acted in good faith and in a manner he or she reasonably believed
to be in, or not opposed to, the best interests of the corporation and, had no
reasonable cause to believe his or her conduct was unlawful.

ITEM 21.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES


         (a) Exhibits

         Exhibit No.                        Description
         -----------                        -----------
           3.0    *        Articles of Incorporation
           3.1    *        Articles of Amendment to Articles of Incorporation
           3.2    *        Bylaws
           4.0    *        Specimen Stock Certificate
           4.1    *        Form of Warrant Agreement
           5.0    *        Legal Opinion
          10.0    *        Lease Agreement
          10.1    *        Investment Advisory Agreement with Crown Capital
                           Advisors, Inc.
          10.2    *        iCrown Corporation 1999 Equity Incentive Plan
          10.3    *        Sublicense Agreement with Crown Capital Advisors,
                           Inc.
          23.1    **       Consent of Sweeny Gates & Co., independent certified
                           public accountants
          23.2    *        Consent of Hackney & Miller, P.A. (included in
                           Exhibit 5.0)
          99.1    *        Letter of Transmittal
          99.2    *        Notice of Guaranteed Delivery
          99.3    *        Consent to Electronic Delivery

- -------------------------
*        previously filed
**       filed with amendment

         (b) Financial Statement Schedules
                  Not Applicable

<PAGE>

ITEM 22.  UNDERTAKINGS

         The undersigned registrant hereby undertakes as follows:

         (1) Prior to any public reoffering of the securities registered
hereunder through use of a prospectus that is a part of this registration
statement, by any person or party who is deemed to be an underwriter within the
meaning of Rule 145(c), the issuer undertakes that such reoffering prospectus
will contain the information called for by the applicable registration form with
respect to reofferings by persons who may be deemed underwriters, in addition to
the information called for by the other items of the applicable form.

         (2) Every prospectus that (i) is filled pursuant to paragraph (1)
immediately preceding or (ii) purports to meet the requirements of Section
10(a)(3) of the Securities Act of 1933 and is used in connection with an
offering of securities subject to Rule 415, will be filed as a part of any
amendment to the registration statement and will not be used until such
amendment is effective, and that, for purposes of determining any liability
under the Securities Act of 1933, each such post-effective amendment shall be
deemed to be a new registration statement relating to the securities offered
therein, and the offering of such securities at that time shall be deemed to be
the initial bona fide offering thereof.

         (3) The undersigned registrant will deliver or cause to be delivered
with the prospectus, to each person to whom the prospectus is sent or given, the
latest annual report to security holders that is incorporated by reference in
the prospectus and furnished pursuant to and meeting the requirement of Rule
14a-3 or Rule 14c-3 under the Securities Exchange Act of 1934; and, where
interim financial information required to be presented by Article 3 of
Regulation S-X is not set forth in the prospectus, will deliver, or cause to be
delivered to each person to whom the prospectus is sent or given, the latest
quarterly report that is specifically incorporated by reference in the
prospectus to provide such interim financial information.

         (4) For purposes of determining any liability under the Securities Act
of 1933, each filing of the registrant's annual report pursuant to Section 13(a)
or 15(d) of the Securities Exchange Act of 1934 (and, where applicable, each
filing of an employee benefit plan's annual report pursuant to Section 15(d) of
the Securities Exchange Act of 1934) that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering such securities at
that time shall be deemed to be the initial bona fide offering thereof.

         (5) The registrant will respond to requests for information that is
incorporated by reference into the prospectus pursuant to Item of this form,
within one business day of receipt of such request, and to send the incorporated
documents by first-class mail or other equally prompt means. This includes
information contained in documents filed subsequent to the effective date of the
registration statement through the date of responding to the request.

         (6) The registrant will supply by means of a post-effective amendment
all information concerning a transaction, and iCrown being acquired involved
therein, that was not the subject of


                                      II-2
<PAGE>

an included in the registration statement when it became effective, except where
the transaction in which the securities being offered pursuant to the
registration statement would itself qualify for an exemption under Section 5 of
the Securities Act of 1933, absent the existence of other similar (prior or
subsequent) transactions.

         (7) Insofar as indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the registrant pursuant to the foregoing provisions, or otherwise,
the registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Securities Act of 1933 and is, therefore, unenforceable. In the event
that a claim for indemnification against such liabilities (other than the
payment by the registrant of expenses incurred or paid by a director, officer or
controlling person of the registrant in the successful defense of any action,
suit or proceeding) is asserted by such director, officer, or controlling person
in connection with the securities being registered, the registrant will, unless
in the opinion of its counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question whether
such indemnification by its is against public policy as expressed in the
Securities Act of 1933 and will be governed by the final adjudication of such
issue.

         (8) To file, during any period in which offers or sales are being made,
a post-effective amendment to this registration statement:

                  (A) To include any prospectus required by Section 10(a)(3) of
the Securities Act of 1933;

                  (B) To reflect in the prospectus any facts or events arising
after the effective date of the registration statement (or the most recent
post-effective amendment thereof) which, individually or in the aggregate,
represent a fundamental change in the information set forth in the registration
statement; and

                  (C) To include any material information with respect to the
plan of distribution not previously disclosed in the registration statement or
any material change to such information in the registration statement or any
material change to such information in the registration statement.

         (9) That, for the purpose of determining any liability under the
Securities Act of 1933, each post-effective amendment shall be deemed to be a
new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

         (10) To remove from registration by means of a post-effective amendment
any of the securities being registered that remain unsold at the termination of
the offering.

                                      II-3
<PAGE>

                                   SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the registrant has
caused this Amendment No. 2 to the Registration Statement to be signed by the
undersigned, thereunto duly authorized, in the City of Palm Beach Gardens, State
of Florida, on March 22, 2000.

                                            iCrown Corporation

                                            By: /s/ Donald W. Miller
                                               ---------------------------------
                                                    Donald W. Miller, President

Pursuant to the requirements of the Securities Act of 1933, this Amendment No. 1
to this registration statement has been signed by the following persons in the
capacities and on the date indicated:

Signature                           Title                              Date

/s/Peter V. DeSanctis*              Director                  March 22, 2000
- ----------------------
Peter V. DeSanctis

/s/ Robert Moreyra*                 Director                  March 22, 2000
- -------------------
Robert Moreyra

/s/ Robert C. Hackney*              Secretary/Treasurer       March 22, 2000
- ---------------------               and Director
Robert C. Hackney

o        By Donald W. Miller, Attorney in Fact

(Signed under the authority of a Power of Attorney previously filed with the
Securities and Exchange Commission)

                                      II-4
<PAGE>
                                 EXHIBIT INDEX

         Exhibit No.                        Description
         -----------                        -----------
          23.1             Consent of Sweeny Gates & Co., independent certified
                           public accountants


                                                                    EXHIBIT 23.1

Board of Directors
iCrown Corporation
4400 PGA Boulevard, Suite 505
Palm Beach Gardens, Florida  33410


                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

         We hereby consent to the use of our audit report dated December 1, 1999
(and all references to our firm) included in iCrown Corporation's Form S-4 for
the period ended November 30, 1999, which is incorporated by reference in Form
S-4's report for the period ended November 30, 1999.

                                                     Sweeney, Gates & Co.

West Palm Beach, Florida
March 24, 2000



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