February 24, 2000
Kirk Exner
wwBroadcast.net
2200 - 885 West Georgia
Vancouver, BC V6C 3E8
Dear Kirk,
Please find attached, a preliminary proposal on developing wwBroadcast.net's
positioning strategy and communication collateral.
As per our discussion we have provided a rough proposal on possible collateral
needs. At this stage of discussions I would emphasize that the details of the
proposal only reflect a possible scenario. The specifications of the project
might change after we have gone through the due process of discovering and
defining the true communication objectives.
If there is an agreement to proceed we would commence with discovering and
defining these objectives. As always please call with any questions or if I can
be of any further assistance.
Regards
/s/ Pasquale Sasso
Pasquale Sasso
Chatham Creative Inc.
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WWBROADCAST.NET INC.
wwbroadcast.net Communication Design Proposal
Draft 1.0: February 23, 2000
BUDGET OVERVIEW
Communication Design Proposal Low High
1.0 Discover Marketing Research & Familiarization $ 3,120 $ 5,800
2.0 Define Develop Marketing Communication Strategy $ 2,460 $ 3,200
3.0 Create Implement Strategy within Various
Collateral $ 38,484 $ 59,610
4.0 Maintain Maintenance, Advertising & Promotion,
Revisions TBD TBD
Total Proposal Before Taxes & Couriers $ 44,064 $ 68,610
Note: TBD = To Be Determined
Note: The above is an approximate cost based on the specifications
discussed.
A final quote can be provided once actual requirements are confirmed.
Terms are 1/3 prior to commencement, 1/3 during interim and balance on
delivery.
At this stage signing the "Confirmation to proceed" will constitute an agreement
to secure the services of Chatham Creative Inc. for the purpose of developing
wwbroadcast.net's Communication Design collaterial as outlined above. Signing
is done and wwbroadcast.net only agrees to with the understanding that Chatham
Creative Inc. will confirm costs estimated above the above costs as a possible
scenario.
Confirmation to proceed: /s/ Kirk Exner
Kirk Exner
wwbroadcast.net inc.
<PAGE>
BUDGET SUMMARY
1.0 Discover Marketing Research & Familiarization Low High
Internal Interviews and Background Research $ 3,120 $ 5,800
Marketing Communication Research and Familiarization $ 3,120 $ 5,800
2.0 Define Develop Marketing Communication Strategy Low High
Define and Outline an Effective Communications
Strategy $ 2,460 $ 3,200
Develop Marketing Communication Strategy $ 2,460 $ 3,200
3.0 Create Implement Initial Strategy Low High
Corporate Identity and Stationery $ 6,635 $ 8,935
Corporate Template $ 1,695 $ 2,775
Presentation Folder $ 5,755 $ 9,380
Brochure $ 7,860 $ 11,970
Inserts $ 9,915 $ 15,840
Trade Show Exhibit $ 6,625 $ 10,710
Initial Ad Design and Production $ 2,720 $ 5,930
Additional Ad Design and Production $ 1,210 $ 2,025
Website Application TBD TBD
Implement Strategy Through Various Collateral/Media $ 38,484 $ 59,610
4.0 Maintain Maintain Strategic Plan, Review and Revise Low High
Advertising Strategy and Media Placement TBD TBD
Sales Promotion Materials TBD TBD
Review and Revise Communication Strategy TBD TBD
Maintenance Before Taxes & Couriers $ 0 $ 0
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BUDGET DETAILS
1.0 Discover Marketing Research & Familiarization
Internal Interviews and Background Research Low High
Meet to determine project objectives and familiarization $ 480 $ 720
Review Business Plan, existing marketing material
and information $ 480 $ 720
Meet with key decision makers to confirm corporate vision $ 360 $ 600
Meet with IR Team to determine IR needs and activities $ 600 $ 960
Research competitive environment if necessary $ 480 $ 720
Research potential customer if necessary $ 720 $ 960
Report findings with recommendations $ 0 $ 760
Present report to key decision makers $ 0 $ 360
Internal Interviews and Background Research $ 3,120 $ 5,800
2.0 Define Develop Communication Design Strategy
Define and Outline an effective Communications
Strategy Low High
Review feedback from Background Research $ 240 $ 360
Develop Communication Design Strategy $ 570 $ 760
Prepare report and plan time frames for implementation $ 1,290 $ 1,600
Present report to key decision makers $ 360 $ 480
Define and Outline an effective Communications
Strategy $ 2,460 $ 3,200
BUDGET DETAILS
3.0 Create Implement Initial Strategy
Corporate Identity and Stationery Low High
Meet and determine project objectives $ 180 $ 360
Design, layout and art direct $ 1,680 $ 2,400
Digitally produce artwork including stationery
application $ 1,520 $ 1,900
Colour proofs for approval $ 100 $ 145
Management and coordination $ 720 $ 960
Film and colour proofs $ 300 $ 445
Print 500 each of 4 Business Cards, 1000
Letterhead, Env. And Labels $ 1,850 $ 2,250
Press Proofing $ 285 $ 475
Identity & Stationery Subtotal before Taxes
and Couriers $ 6,635 $ 8,935
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Corporate Template Low High
Design and layout $ 480 $ 720
Digital Production $ 570 $ 950
Editing of manuscript $ 0 $ 0
Using Existing Photography or illustration $ 0 $ 0
Management and Coordination $ 330 $ 510
Scans and Colour Proofs $ 0 $ 70
Materials $ 30 $ 50
Prepare Template on disc $ 285 $ 475
Corporate Template $ 1,695 $ 2,775
Presentation Folder Low High
Design and layout $ 1,200 $ 1,920
Photography existing $ 0 $ 0
Editing of Manuscript supplied or Write Original
Manuscript $ 240 $ 975
Digitally produce artwork $ 1,140 $ 1,520
Scans and Colour proofs for approval $ 130 $ 165
Management and coordination $ 480 $ 780
Any necessary materials $ 25 $ 40
Film and composite colour proofs of folder $ 425 $ 845
Printing of 1,000 corporate folders $ 1,755 $ 2,535
Press Proofing $ 360 $ 600
Corporate Folder Subtotal before Taxes and Couriers $ 5,755 $ 9,380
Unit Cost $5.75 $ 9.38
Brochure Low High
Meet and determine project objectives $ 120 $ 240
Design, layout and art direct $ 1,440 $ 1,920
Photography (existing) $ 0 $ 0
Editing of manuscript supplied or original copywriting $ 240 $ 1,950
Digitally produce artwork $ 1,330 $ 1,710
Colour proofs for approval $ 40 $ 75
Management and coordination $ 540 $ 780
Film and composite colour proofs of 6 panel brochure $ 610 $ 845
Printing 10,000 Brochures, 11"x17" folded: 5.5"x8.5%,
4 colour $ 3,160 $ 3,975
Press Proofing $ 380 $ 475
Corporate Brochure before Taxes and Couriers $ 7,860 $11,970
Unit Cost $ 0.79 $ 1.20
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BUDGET DETAILS
Inserts Low High
Meet to confirm objectives $ 240 $ 480
Design and layout of 4 inserts $ 1,920 $ 3,600
Digital Production of 4 inserts $ 2,280 $ 3,420
Editing of manuscript or original copywriting $ 720 $ 1,560
Photography supplied or allow for 4 stock images $ 0 $ 960
Management and Coordination $ 960 $ 1,320
Scans and Colour Proofs $ 675 $ 840
Materials $ 25 $ 50
Film for 4 two sided inserts $ 780 $ 940
Printing 1000 ea. of 4 inserts, Full colour front w/ 2
colours back $ 2,315 $ 2,670
Service Inserts Subtotal before Taxes and Couriers $ 9,915 $15,840
Unit Cost $ 2.48 $ 3.96
Trade Show Exhibit Low High
Meet and determine project objectives $ 180 $ 300
Design, layout and art direction $ 840 $ 1,200
Photography existing or allow for 3 stock images $ 0 $ 720
Edit supplied copy or writing original copy $ 240 $ 900
Digitally produce artwork $ 950 $ 1,140
Scans and Colour proofs for approval $ 595 $ 860
Management and coordination $ 390 $ 540
Prepare disc for fabrication $ 190 $ 190
Fabricate images with velcro backing on vinyl for
existing 8x10 exhibit $ 3,240 $ 4,860
Trade Show Exhibit Subtotal Before Taxes & Couriers $ 6,625 $10,710
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Initial Ad Design and Production Low High
Meet to determine objectives $ 360 $ 600
Design and layout $ 960 $ 1,680
Photography supplied or allow for 2 stock images $ 0 $ 520
Edit existing copy or write original copy $ 240 $ 1,440
Digitally produce artwork $ 665 $ 950
Scans and Colour proofs for approval $ 170 $ 270
Management and coordination $ 540 $ 840
Any necessary materials $ 25 $ 50
Prepare disc for publication $ 120 $ 180
Initial Ad subtotal before Taxes and Couriers $ 2,720 $ 5,930
Additional Ad Design and Production Low High
Meet to determine objectives $ 0 $ 0
Re-layout of existing ad $ 360 $ 600
Photography supplied or allow for 2 stock images $ 0 $ 0
Edit existing copy or write original copy $ 60 $ 120
Digitally produce artwork $ 285 $ 475
Scans and Colour proofs for approval $ 0 $ 0
Management and coordination $ 360 $ 600
Any necessary materials $ 25 $ 50
Prepare disc for publication $ 120 $ 180
Additional Ad subtotal before Taxes and Couriers $ 1,210 $ 2,025
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BUDGET DETAILS
4.0 Maintain Advertising, Promotion, Review and Revise
Advertising Strategy and Media Placement Low High
Develop on-going media strategy TBD TBD
Develop on-going media strategy TBD TBD
Sales Promotion Materials Low High
Develop strategy for on-going sales promotion materials TBD TBD
Develop strategy for on-going sales promotion materials TBD TBD
Review and Revise Communication Strategy Low High
Periodical review of communication strategy TBD TBD
Periodical review of communication strategy TBD TBD
