DUCK HEAD APPAREL CO INC
DEFR14A, 2000-10-27
APPAREL, PIECE GOODS & NOTIONS
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                  SCHEDULE 14A

                Proxy Statement Pursuant to Section 14(a) of the
               Securities Exchange Act of 1934 (Amendment No.   )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [_]

Check the appropriate box:

[_]  Preliminary Proxy Statement          [_]  Soliciting Material Pursuant to
[_]  Confidential, For Use of the              SS.240.14a-11(c) or SS.240.14a-12
     Commission Only (as permitted
     by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[_]  Definitive Additional Materials


                         Duck Head Apparel Company, Inc.
--------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.
[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1)   Title of each class of securities to which transaction applies:

________________________________________________________________________________
2)   Aggregate number of securities to which transaction applies:

________________________________________________________________________________

3)   Per unit price or other underlying value of transaction  computed  pursuant
     to Exchange  Act Rule 0-11 (set forth the amount on which the filing fee is
     calculated and state how it was determined):

________________________________________________________________________________
4)   Proposed maximum aggregate value of transaction:

________________________________________________________________________________
5)   Total fee paid:

________________________________________________________________________________
     [_]  Fee paid previously with preliminary materials:

________________________________________________________________________________
     [_]  Check box if any part of the fee is offset as provided by Exchange Act
          Rule  0-11(a)(2)  and identify the filing for which the offsetting fee
          was paid  previously.  Identify  the previous  filing by  registration
          statement number, or the form or schedule and the date of its filing.

          1)   Amount previously paid:

________________________________________________________________________________
          2)   Form, Schedule or Registration Statement No.:

________________________________________________________________________________
          3)   Filing Party:

________________________________________________________________________________
          4)   Date Filed:

________________________________________________________________________________

<PAGE>

                         DUCK HEAD APPAREL COMPANY, INC.
                         1020 Barrow Industrial Parkway
                              Winder, Georgia 30680
                            Telephone (770) 867-3111

                          SUPPLEMENT TO PROXY STATEMENT

                                                                October 27, 2000

DEAR SHAREHOLDER:

         As you may be aware,  Bettis C.  Rainsford,  a director of the Company,
appears to be  proceeding  with an attempt to take  control of your  Company and
elect his own slate of eight  directors at the  Company's  upcoming  2000 Annual
Meeting  of  shareholders  scheduled  to be held at  10:00  a.m.  on  Wednesday,
November  8, 2000 (the  "Annual  Meeting").  The  information  contained  in the
Supplement to Proxy  Statement (this  "Supplement")  updates and supplements the
information  contained in the Company's  Proxy  Statement dated October 16, 2000
(the "Proxy Statement") and first mailed to shareholders on or about that date.

         THIS SUPPLEMENT  SHOULD BE READ IN CONJUNCTION WITH THE COMPANY'S PROXY
STATEMENT DATED OCTOBER 16, 2000,  WHICH YOU SHOULD ALREADY HAVE RECEIVED.  THIS
SUPPLEMENT  CONTAINS  IMPORTANT  INFORMATION  THAT WAS NOT INCLUDED IN THE PROXY
STATEMENT DATED OCTOBER 16, 2000.  PLEASE READ THE PROXY STATEMENT DATED OCTOBER
16, 2000 AND THIS SUPPLEMENT  CAREFULLY,  SINCE TOGETHER THEY CONTAIN  IMPORTANT
INFORMATION  ABOUT THE  COMPANY  AND THE  MATTERS  TO BE VOTED ON AT THE  ANNUAL
MEETING.

ITEM 1:  ELECTION OF DIRECTORS

     As you are aware,  eight directors are to be elected at the Annual Meeting.
Your Board's  nominees are William F. Garrett,  Mark I.  Goldman,  C.C. Guy, Dr.
James F. Kane, Dr. Max Lennon,  E. Erwin Maddrey,  II, Buck A. Mickel and Robert
D. Rockey,  Jr. Your Board's  nominees are  currently  directors of the Company.
Holders of two-thirds of the outstanding shares of the Company's common stock on
October 9, 2000 must be present  at the  Annual  Meeting  either in person or by
proxy to constitute a quorum.  An affirmative  vote of holders of a plurality of
the votes cast at the Annual Meeting is required for the election of directors.

          YOUR ELECTED BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR
                    THE ELECTION OF THE NOMINEES NAMED ABOVE.

     Mr. Rainsford's preliminary proxy statement and additional definitive proxy
solicitation materials are available on the Securities and Exchange Commission's
web  site  at  www.sec.gov  and  contain  detailed  information   regarding  his
participants,  their  interests in the Company and their proposed slate of eight
directors:  Bettis C.  Rainsford,  Talmadge  Knight,  Grace G. Young,  Donald P.
Howard,  Warren A. Daniel,  Dr. Robert Lee Sawyer,  Roger H. Timpson and Jack J.
Jackson.

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<PAGE>


PARTICIPANTS IN THE SOLICITATION

     The members of the Company's Board of Directors (the "Board") participating
in the  solicitation on behalf of the Company (the "Company  Solicitation")  are
William F.  Garrett,  Mark I.  Goldman,  C.C.  Guy, Dr.  James F. Kane,  Dr. Max
Lennon, E. Erwin Maddrey,  II, Buck A. Mickel and Robert D. Rockey,  Jr. (who is
also the Company's Chairman and Chief Executive Officer). Michael H. Prendergast
(the  Company's  Senior  Vice  President  of  Sales),  K. Scott  Grassmyer  (the
Company's  Senior  Vice  President,   Chief  Financial  Officer,  Secretary  and
Treasurer) and William B. Mattison,  Jr. (the Company's Senior Vice President of
Merchandising)  are also  participating  with the directors  listed above in the
Company  Solicitation.  Certain  information about these persons is set forth in
the  Proxy  Statement.  In  addition,  the  Company's  new  President  and Chief
Operating Officer William Roberti is a participant in the Company  Solicitation.
Certain information about Mr. Roberti is set forth below.

         To the Company's knowledge,  except as set forth in the Proxy Statement
and  this  Supplement,  no  participant  in the  Company  Solicitation  has  any
arrangement  or  understanding  with any person  (A) with  respect to any future
employment by the Company or its  affiliates,  or (B) with respect to any future
transactions  to which the  Company  or any of its  affiliates  will or may be a
party.

THE COMPANY'S NEW PRESIDENT AND CHIEF OPERATING OFFICER

     On October 18,  2000,  the Company  hired  William  Roberti to serve as its
President  and Chief  Operating  Officer.  The  Company's  Corporate  Governance
Committee expects to recommend that the Board elect Mr. Roberti as a director of
the Company  promptly  following the Company's  2000 Annual  Meeting.  From 1998
until  October  2000,  Mr.  Roberti was a Managing  Partner of Reffett & Roberti
Associates LLC, a retained executive search and consulting  practice.  From 1996
to 1998, Mr. Roberti was President and Chief Executive Officer of Plaid Clothing
Inc., a subsidiary of Hartmarx Corp. which is engaged in the menswear  business.
Mr.  Roberti was  President/Chief  Executive  Officer of Plaid  Clothing  Inc.'s
predecessor  Plaid Clothing Group,  Inc. earlier in 1996, and the  predecessor's
President/Chief  Operating  Officer  from 1995 to 1996.  From 1987 to 1994,  Mr.
Roberti  served as President  and Chief  Executive  Officer of Brooks  Brothers,
Inc., an apparel retailer.  Prior to his employment with Brooks Brothers,  Inc.,
Mr. Roberti was Division  Chairman and Chief  Executive  Officer of the Emerging
Growth Business Group at Zale Corporation, a fine jewelry retailer.

         The terms of Mr.  Roberti's  employment  are set forth in a letter from
the Company dated October 18, 2000 (the  "Employment  Letter").  Pursuant to the
terms of the  Employment  Letter,  Mr.  Roberti's  initial annual base salary is
$336,000.  Mr.  Roberti will receive a bonus for the Company's 2001 fiscal year,
the amount of which depends on whether certain performance  criteria are met. He
is guaranteed a minimum  bonus for the remainder of fiscal 2001 of $81,900.  His
maximum  possible bonus for fiscal 2001 if all  performance  criteria are met is
$245,700. In addition, the Company will reimburse Mr. Roberti up to $50,000 per

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<PAGE>


year (net after  taxes) for living and  commuting  expenses.  Mr.  Roberti  will
become eligible to participate in the Company's 401(k) plan in November 2000 and
in the Company's  group  insurance plan in January 2001 pursuant to the terms of
those plans.

         On October 18, 2000,  the  Compensation  Grants  Committee of the Board
granted Mr. Roberti (1) an option under the Company's new 2000 Stock Option Plan
to acquire  100,000 shares of the Company's  common stock and (2) an award under
the  Company's  new  Incentive  Stock Award Plan  covering  30,000 shares of the
Company's  common stock. One quarter of Mr. Roberti's option vests on July 31 in
each of 2001,  2002, 2003 and 2004.  Twenty percent of Mr.  Roberti's  incentive
stock award vests on the last day of each of fiscal  2001,  2002 and 2003 if Mr.
Roberti  continues to be an employee of the Company on such dates. The remaining
forty  percent  of Mr.  Roberti's  incentive  stock  award  vests on the day the
Company  files its  Annual  Report on Form 10-K for fiscal  2003 if the  Company
meets specified  performance targets respecting cumulative operating profits and
he remains an employee of the Company on that date.

     To induce  Mr.  Roberti to become an  employee  of the  Company,  Robert D.
Rockey,  Jr. has orally  agreed to  transfer  to Mr.  Roberti one quarter of Mr.
Rockey's  right to acquire one million  shares of the Company's  common stock on
December 30, 2000. See  "Management  Compensation - Option Grants in Last Fiscal
Year" in the Proxy  Statement for a summary of the  provisions  of Mr.  Rockey's
right.

         To the  Company's  knowledge,  other than as set forth  above,  (1) Mr.
Roberti  is not,  nor within  the past year has been,  a party to any  contract,
arrangement  or  understanding  with any person  with  respect to the  Company's
stock,  including  but  not  limited  to  any  joint  venture,  loan  or  option
arrangement,  put or call, guaranty against loss or guaranty of profit, division
of losses or profits or giving or  withholding  of a proxy,  and (2) Mr. Roberti
does not own any securities of the Company,  has not engaged in any transactions
involving securities of the Company and has no arrangement or understanding with
any person  (A) with  respect to any  future  employment  by the  Company or its
affiliates,  or (B) with respect to any future transactions to which the Company
of any of its affiliates will or may be a party.

RECENT LITIGATION WITH MR. RAINSFORD

         On October 24, 2000,  the Company  filed a lawsuit in the United States
Federal  District  Court for the Northern  District of Georgia  against  Messrs.
Rainsford and Knight  alleging  that Messrs.  Rainsford and Knight have violated
Section 13(d) of the Securities  Exchange Act of 1934, as amended (the "Exchange
Act"),  and rules  promulgated  thereunder  by, among other  things,  failing to
disclose that Messrs. Rainsford and Knight are and have been acting as a "group"
under the federal securities laws and by failing to make the appropriate filings
under   Section   13(d)   disclosing   the   actions  and   intentions   of  the
Rainsford-Knight  group.  The  lawsuit  requests  that the Court  enter an order
against  Messrs.  Rainsford and Knight  finding that they have violated  Section
13(d) of the Exchange Act and rules promulgated  thereunder and ordering them to
make the required  filings and  disclosures  and for such other relief as may be
appropriate.

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<PAGE>


COSTS OF SOLICITATION

         Unfortunately,  the proxy fight Mr.  Rainsford  is  initiating  will be
costly for your Company.  While no precise  estimate of this cost can be made at
this time,  the Company  currently  estimates  that it will spend about $125,000
over and above the normal  costs of an annual  meeting for its  solicitation  of
proxies, including expenditures for attorneys,  solicitors, and public relations
advisors  and  advertising,   printing,  transportation  and  related  expenses.
Approximately  $35,000 has been paid to date.  The Company will bear the cost of
this  solicitation.  The Company expects that if Mr.  Rainsford wins, he and his
nominees will make your Company bear the cost of his solicitation as well.

         The  Company's  directors,  officers and regular  employees may solicit
proxies by mail,  telephone,  facsimile,  electronically or in person,  but they
will  receive no  additional  compensation  for such work.  The Company has also
hired MacKenzie Partners, Inc. to assist the Company with its solicitation for a
fee  not to  exceed  $35,000  and  reimbursement  for  reasonable  out-of-pocket
expenses.  The Company  estimates that  approximately  30 employees of MacKenzie
Partners,  Inc. will be involved in the solicitation of proxies on behalf of the
Company.

         The Company will also request brokers and other custodians and nominees
to  forward  the  Company's  proxy  materials  to the  beneficial  owners of the
Company's common stock. The Company will reimburse  brokers and other custodians
and nominees for their reasonable expenses in complying with this request.

         WE HOPE THAT YOU WILL BE ABLE TO ATTEND THE ANNUAL  MEETING.  YOUR VOTE
IS VERY  IMPORTANT.  YOUR  BOARD  URGES YOU TO MARK,  DATE,  SIGN AND RETURN THE
ENCLOSED  WHITE  PROXY CARD IN THE  ENCLOSED  POSTAGE-PAID  ENVELOPE  AS SOON AS
POSSIBLE.  WE ALSO  URGE YOU NOT TO SIGN OR RETURN  ANY PROXY  CARD THAT YOU MAY
RECEIVE FROM MR. RAINSFORD.

         If you have not already  received the Company's  Proxy  Statement dated
October  16,  2000 and the  Company's  2000  Annual  Report,  or if you have any
questions or need any assistance in voting your shares, please call:

                           MACKENZIE PARTNERS, INC.
                           156 Fifth Avenue
                           New York, NY  10010
                           (212) 929-5500 collect
                           (800) 322-2885 toll free

     Thank you for your continued interest and support.

                                    Sincerely,

                                    /s/ Robert D. Rockey, Jr.

                                    Robert D. Rockey, Jr.
                                    Chairman & Chief Executive Officer




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