DUCK HEAD APPAREL CO INC
DEFA14A, 2000-11-02
APPAREL, PIECE GOODS & NOTIONS
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                  SCHEDULE 14A

               Proxy  Statement  Pursuant  to Section  14(a) of the  Securities
               Exchange Act of 1934 (Amendment No. )

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Filed by a Party other than the Registrant [_]

Check the appropriate box:

[_]  Preliminary Proxy Statement          [_]  Soliciting Material Pursuant to
[_]  Confidential, For Use of the              SS.240.14a-11(c) or SS.240.14a-12
     Commission Only (as permitted
     by Rule 14a-6(e)(2))
[_]  Definitive Proxy Statement
[X]  Definitive Additional Materials


                        Duck Head Apparel Company, Inc.
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                (Name of Registrant as Specified In Its Charter)


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    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


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<PAGE>




                                  PRESS RELEASE



                                             FOR ADDITIONAL INFORMATION CONTACT:

November 2, 2000                             K. Scott Grassmyer
Winder, Georgia                              770-307-4254




          COUNTRY'S LEADING PROXY ADVISORY FIRM RECOMMENDS IN FAVOR OF
                      DUCK HEAD MANAGEMENT IN PROXY CONTEST


Duck Head Apparel Company,  Inc. (AMEX: DHA) announced today that  Institutional
Shareholder  Services  (ISS),  the country's  leading proxy  advisory  firm, has
published  an  analysis  of the  Duck  Head  proxy  contest,  recommending  that
shareholders  vote in  favor of  management's  nominees  and  reject  the  slate
proposed by dissident former director Bettis C. Rainsford.

ISS's  analysis  states,  "Duck Head's first quarter  results refute some of Mr.
Rainsford's more dire predictions, and bear out management's assertions that the
incumbent board is successfully  putting the company on a path to profitability.
We are not  convinced  that  shareholders  would be well served by replacing the
entire board and putting the company immediately `up for auction' at a time when
Mr.  Rainsford  concedes Duck Head's stock price is  extraordinarily  weak. More
beneficial  to  shareholders,  we  believe,  would be  continued  pursuit of the
company's  turnaround  while  the  company  explores  sale  opportunities  in  a
measured,  reasonable  way designed to yield the greatest  value rather than the
most immediate exit strategy."

Robert D. Rockey,  Chairman and Chief Executive Officer of Duck Head, commented,
"We are gratified to have received the  endorsement  of ISS,  since they provide
shareholders  with an  independent,  third-party  perspective  on the  important
issues in this contest."

With respect to Mr. Rockey's  million-share  option, the ISS report states, "The
issue of Mr. Rockey's  million-share option is also a nonissue, in our judgment.
The original spirit of Mr. Rockey's option appears to have been to grant him the
ability to acquire one  million  shares at or near Duck  Head's  projected  fair
market value. When subsequent events made it clear that Duck Head would trade at
a price far less than $10.00 per share, it was reasonable for the board to amend
the option to bring the exercise  price in line with Duck Head's  post-spin  off
stock  price.  To retain a  $10.00-per-share  exercise  price would have put the
option so far underwater as to render it essentially valueless, both as an award
and as an incentive to Mr. Rockey.  To preserve the fundamental  incentive value
of the option, it was reasonable of the board to make the present amendment."

As previously  announced,  in an effort to maximize  share value,  Duck Head has
elected to retain an investment  banking firm to study  strategic  alternatives,
commence a share  repurchase  program  for up to $3  million of its  outstanding
shares and terminate its shareholder rights plan by March 31, 2001. With respect
to these  developments,  the ISS report  states,  "The  actions  described . . .
strengthen  our belief that the incumbent  board is adequately  serving the best
interests of shareholders."

Institutional  Shareholder Services is the country's leading,  independent proxy
consulting firm. It advises several hundred of the largest banks, pension funds,
money management firms and other  institutional  investors in the U.S. on how to
vote proxies in contested elections.

Duck Head  Apparel  Company,  Inc.,  which was  spun-off  as a  separate  public
reporting  company  on June 30,  2000 by Delta  Woodside  Industries,  Inc.,  is
headquartered  in Winder,  Georgia,  and  manufactures and sells men's and boys'
apparel  under the Duck Head(R)  brand.  The company,  which  employs  about 500
people,  operates a distribution  center in Winder, GA, a garment assembly plant
in Costa Rica and 26 retail outlet stores primarily in the  southeastern  United
States.

<PAGE>

Statements  in this press  release  that are not reported  financial  results or
other historical information are forward-looking statements.  These are based on
Duck Head Apparel's expectations and are necessarily dependent upon assumptions,
estimates and data that the Company believes are reasonable and accurate but may
be  incorrect,  incomplete  or imprecise.  Forward-looking  statements  are also
subject to a number of  business  risks and  uncertainties,  any of which  could
cause actual results to differ  materially from those set forth in or implied by
the forward-looking  statements.  These risks and uncertainties  include,  among
others,  changes in the  retail  demand for  apparel  products,  the cost of raw
materials,  competitive  conditions in the apparel and textile  industries,  the
relative  strength  of the United  States  dollar as against  other  currencies,
changes  in  United  States  trade  regulations  and the  discovery  of  unknown
conditions  (such as with respect to  environmental  matters and similar items).
Accordingly,  any forward-looking statements do not purport to be predictions of
future  events or  circumstances  and may not be realized.  The Company does not
undertake to publicly update or revise the forward-looking statements even if it
becomes clear that any projected results will not be realized.

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