DUCK HEAD APPAREL CO INC
DEFA14A, 2000-10-27
APPAREL, PIECE GOODS & NOTIONS
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                  SCHEDULE 14A

                Proxy Statement Pursuant to Section 14(a) of the
               Securities Exchange Act of 1934 (Amendment No.   )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [_]

Check the appropriate box:

[_]  Preliminary Proxy Statement          [_]  Soliciting Material Pursuant to
[_]  Confidential, For Use of the              SS.240.14a-11(c) or SS.240.14a-12
     Commission Only (as permitted
     by Rule 14a-6(e)(2))
[_]  Definitive Proxy Statement
[X]  Definitive Additional Materials


                        Duck Head Apparel Company, Inc.
--------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


--------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


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<PAGE>

                         DUCK HEAD APPAREL COMPANY, INC.

                                      LOGO

                                                                October 27, 2000


                DON'T LET BETTIS RAINSFORD SNATCH THE FULL VALUE
                     OF YOUR DUCK HEAD INVESTMENT FROM YOU.
                           VOTE YOUR WHITE PROXY TODAY


DEAR DUCK HEAD APPAREL SHAREHOLDER:

      As you may know by now,  Bettis C.  Rainsford,  a disgruntled  director of
Duck Head  Apparel,  who was not  nominated by your Board for  re-election,  has
launched a proxy fight in an attempt to take control of your Company's  Board of
Directors at our November 8th Annual  Meeting.  Rainsford  will be mailing proxy
materials and a proxy card to you soon, asking you to support his slate of eight
hand-picked  nominees in  opposition to  management's  slate for election to the
Board.  We  strongly  urge you to  ignore  any  mailings  you may  receive  from
Rainsford.

      We urge you to return the WHITE  proxy  card in  support  of  management's
nominees  that we have  included  with this  mailing.  You should  already  have
received a WHITE  management  proxy card along with our proxy statement that was
mailed to you on or about October 16th.

            MANAGEMENT'S TURNAROUND PLAN IS SHOWING TANGIBLE RESULTS.

      Rainsford  has  commenced  his  proxy  fight,  which  will be  costly  and
disruptive to management, at a critical time in the Company's financial history.
Your current Board and management is  implementing a successful  turnaround plan
that has  returned  Duck Head to  operating  profitability  after a  significant
operating loss in the fiscal year ended July 3, 1999.

     A RECENT  MAJOR  ACHIEVEMENT  FOR THE  COMPANY HAS BEEN THE HIRING OF A NEW
PRESIDENT AND CHIEF OPERATING OFFICER,  WILLIAM V. ROBERTI,  WHO, IN JOINING THE
MANAGEMENT  TEAM,  BRINGS  SIGNIFICANT  INDUSTRY  EXPERIENCE TO DUCK HEAD.  Most
recently,  Mr. Roberti was CEO of Plaid Clothing  Group,  Inc. and was President
and CEO of Brooks Brothers, Inc. for 7 years.

      We are also pleased to report a number of other achievements,  which are a
direct result of our focus on operating  improvements  and inventory  reduction.
Specifically,  in our first quarter that ended  September 30, 2000,  the Company
reported:

     o    OPERATING INCOME OF $731,000, ALMOST TWICE AS MUCH AS OPERATING INCOME
          OF $372,000 IN THE FIRST QUARTER A YEAR AGO.



<PAGE>
     o    Gross profit of 38.7% of net sales,  compared  with 30.7% in the first
          quarter a year ago.

     o    INVENTORIES OF $14.3 MILLION,  A SHARP  REDUCTION FROM  INVENTORIES OF
          $17.8 MILLION ON JULY 1, 2000.

     o    Cash on hand of $2.6  million,  which  doubled from $1.3 million as of
          July 30, 2000.

            MANAGEMENT'S NOMINEES ARE EXPERIENCED AND INDEPENDENT AND
                    HAVE A SIGNIFICANT STAKE IN YOUR COMPANY

      Other than myself, no member of the current board and none of our nominees
is  employed  by  Duck  Head.   All  other  board   members  and   nominees  are
independent--they  are neither officers nor employees of the Company and have no
material  business   relationship   with  Duck  Head.  IN  ADDITION,   AS  MAJOR
SHAREHOLDERS,  THE INTERESTS OF  MANAGEMENT'S  NOMINEES ARE CLEARLY ALIGNED WITH
YOURS--THEY  (TOGETHER WITH RELATED ENTITIES)  COLLECTIVELY OWN APPROXIMATELY 22
PERCENT OF THE COMPANY'S OUTSTANDING SHARES. Our nominees are also all respected
and  capable  executives  who  together  have a  combined  total  of 84 years of
management experience in the textile and apparel industry.


            WHY IS RAINSFORD TRYING TO GAIN CONTROL OF THE BOARD NOW?

      Clearly,  Duck Head is on the right track and has lots of momentum,  which
the market and the  investment  community  have yet to fully  recognize.  In our
view, Rainsford is trying to gain control of Duck Head's Board when the stock is
still undervalued.

      THE RAINSFORD NOMINEES DISCLOSE NO PLAN FOR YOUR COMPANY. THEY DO NOT TELL
YOU HOW THEY WILL MANAGE DUCK HEAD'S COMPLEX OPERATIONS.

      We are concerned that if Rainsford and his colleagues take control of your
Board,  they may try to sell your  Company to a  corporation  owned by  Talmadge
Knight,  the CEO and  controlling  shareholder  of  Knight  Textile,  and one of
Rainsford's  nominees  for  election,  or to another  party,  at what your Board
regards as a "fire sale" price.

      This would benefit Messrs. Rainsford and Knight, but not you or other Duck
Head shareholders. Our conclusion stems from the following:

o    Knight,  who  acquired  his Duck Head shares  just this month,  has already
     publicly stated that he plans to support the Rainsford nominees.

o    KNIGHT IS FUNDING HALF OF THE COSTS OF THIS COSTLY PROXY  CONTEST,  AS WELL
     AS HALF THE COSTS OF THE PROXY CONTEST AT DELTA APPAREL.

<PAGE>

o    Rainsford  has pledged a  substantial  percentage of his Duck Head holdings
     and 98% of his holdings in Delta Apparel, Inc. to secure personal loans.

o    If Rainsford can cash out his  investment in Duck Head as soon as possible,
     he can pay down his significant personal loans.

o    WITH THE  COOPERATION  AND ASSISTANCE OF HIS LONGTIME  BUSINESS  ASSOCIATE,
     TALMADGE  KNIGHT,  RAINSFORD  IS MOVING  FORWARD  WITH A PLAN TO ATTEMPT TO
     FACILITATE THE QUICK SALE OF DUCK HEAD.

o    One way to  accomplish  a quick  sale  would be to make Duck  Head's  price
     attractive to Knight and his apparel  company,  which would give  Rainsford
     immediate liquidity.

      Clearly  such a scheme  would be in their best  interests,  but what about
yours and those of all other Duck Head shareholders?


                    DON'T BE FOOLED BY RAINSFORD'S ATTACK ON
                THE OUTSTANDING PURCHASE RIGHT AND HIS ATTACK ON
                            MANAGEMENT'S COMPENSATION

      Rainsford's  preliminary  proxy  materials  mislead  you about my right to
purchase Duck Head shares.  Don't be fooled. We believe this is just Rainsford's
attempt to distract you from the issues at hand.

      You should  know that I was granted an option in March 1999 to purchase up
to 1,000,000 shares of Duck Head,  originally at $10 per share. In October 1999,
the exercise  price was  recalculated  to be the average of the closing  trading
prices of Duck Head common stock for a six-month  period  following its spin-off
from Delta Woodside Industries, Inc. As of October 5th, this price was $1.11 per
share.

      Mr.  Rainsford  misleadingly  contends  that the  exercise of the purchase
right would cost the Company  $8,890,000,  if exercised  at $1.11 per share.  IN
FACT, THE EXERCISE WOULD BENEFIT THE COMPANY BY GENERATING  MORE THAN $1 MILLION
CASH.

      Rainsford's  preliminary  proxy  materials  also attack the directors' and
management's  compensation  plan. Your Board believes that the Company's current
management  compensation  structure is in line with  industry  standards  and is
needed to retain key  employees  in the  current  environment.  Incredibly,  Mr.
Rainsford  attacks the directors'  compensation  despite the fact that Rainsford
himself voted for such compensation as a director.  You should also know that as
Mr.  Roberti  increases  his  role in the  Company,  I intend  to scale  back my
responsibilities and reduce my compensation accordingly.


<PAGE>



          YOU NEED A BOARD THAT WILL WORK FOR ALL SHAREHOLDERS.
                    SUPPORT MANAGEMENT'S NOMINEES BY VOTING
                             YOUR WHITE PROXY TODAY.

      Remember--all you need to do to support  management's  nominees is to vote
the enclosed  WHITE proxy and to ignore any proxy  materials  from Rainsford and
his nominees.

          DO NOT GIVE RAINSFORD THE OPPORTUNITY TO GAIN CONTROL OF YOUR
             COMPANY WITHOUT PAYING YOU A PENNY FOR THAT PRIVILEGE.

      The annual meeting is November 8th. Vote your WHITE proxy today!

     We  appreciate  your  support of Duck Head  Apparel  and its  nominees  for
election to the Board. On behalf of Duck Head's nominees,

                                            Sincerely,


                                            /s/ ROBERT D. ROCKEY

                                            Chairman, President and
                                            Chief Executive Officer





                                    IMPORTANT

o    Please  sign,  date and return the  enclosed  WHITE proxy card today in the
     postage-paid envelope provided.

o    DO NOT sign any proxy card that you may receive from Bettis Rainsford, even
     as a protest vote. If you return the proxy card,  even as a vote  "against"
     the Rainsford nominees,  it may revoke your previous vote for our nominees.
     Only the latest dated proxy card counts!

o    If you have already  returned a Rainsford  proxy card,  you may revoke your
     previous  proxy by signing,  dating and returning a later dated WHITE proxy
     card using the envelope provided.

        If you have any questions  regarding your proxy,  or need  assistance in
voting your shares, please call:

                            MacKenzie Partners, Inc.
                                156 Fifth Avenue
                            New York, New York 10010

                          CALL TOLL FREE: 800-322-2885








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