<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Snowball.com unaudited financial statements and related footnotes and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               JUN-30-2000
<CASH>                                          56,196
<SECURITIES>                                     5,111
<RECEIVABLES>                                    4,465
<ALLOWANCES>                                     (953)
<INVENTORY>                                         21
<CURRENT-ASSETS>                                67,087
<PP&E>                                          18,746<F1>
<DEPRECIATION>                                 (4,975)<F2>
<TOTAL-ASSETS>                                  81,446
<CURRENT-LIABILITIES>                           14,574
<BONDS>                                          2,329
                                0
                                          0
<COMMON>                                            37
<OTHER-SE>                                      64,506<F3>
<TOTAL-LIABILITY-AND-EQUITY>                    81,446
<SALES>                                         10,792
<TOTAL-REVENUES>                                10,792
<CGS>                                            5,921
<TOTAL-COSTS>                                   44,668
<OTHER-EXPENSES>                                    23
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               (626)
<INCOME-PRETAX>                               (39,194)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                           (39,194)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (39,194)
<EPS-BASIC>                                     (1.29)
<EPS-DILUTED>                                   (1.29)
<FN>
<F1>Includes goodwill and intangible assets
<F2>Includes amortization and depreciation
<F3>Includes APIC, Notes receivables from shareholders, Deferred stock
compensation. Prepaid marketing & distribution rights, and Accumulated deficit.
</FN>


</TABLE>



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