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<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Snowball.com unaudited financial statements and related footnotes and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> SEP-30-2000
<CASH> 39,615
<SECURITIES> 5,111
<RECEIVABLES> 4,542
<ALLOWANCES> (976)
<INVENTORY> 0
<CURRENT-ASSETS> 50,329
<PP&E> 24,797<F1>
<DEPRECIATION> (6,778)<F2>
<TOTAL-ASSETS> 69,006
<CURRENT-LIABILITIES> 15,035
<BONDS> 1,910
0
0
<COMMON> 37
<OTHER-SE> 52,024<F3>
<TOTAL-LIABILITY-AND-EQUITY> 69,006
<SALES> 15,986
<TOTAL-REVENUES> 15,986
<CGS> 8,962
<TOTAL-COSTS> 61,513
<OTHER-EXPENSES> (2)
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> (1,170)
<INCOME-PRETAX> (53,317)
<INCOME-TAX> 0
<INCOME-CONTINUING> (53,317)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (53,317)
<EPS-BASIC> (1.69)
<EPS-DILUTED> (1.69)
<FN>
<F1>Includes Goodwill and intangible assets and Fixed Assets.
<F2>Inlcudes Amortization and Depreciation.
<F3>Inlcudes APIC, Notes recievables from shareholders, Deferred stock
compensation.
</FN>
</TABLE>
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