<TABLE> <S> <C>

<ARTICLE>                       5
<CIK>                           0001103090
<NAME>                          COLE, INC.
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<CURRENCY>                      US DOLLARS

<S>                             <C>             <C>

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<FISCAL-YEAR-END>               DEC-31-1999     DEC-31-1999
<PERIOD-START>                  JAN-01-1999     APR-01-2000
<PERIOD-END>                    DEC-31-1999     JUN-30-2000
<EXCHANGE-RATE>                 1               1
<CASH>                          10196             5530
<SECURITIES>                        0                0
<RECEIVABLES>                       0                0
<ALLOWANCES>                        0                0
<INVENTORY>                         0                0
<CURRENT-ASSETS>                10196             5530
<PP&E>                              0             1410
<DEPRECIATION>                      0              234
<TOTAL-ASSETS>                  10196             6706
<CURRENT-LIABILITIES>            3738              138
<BONDS>                             0                0
               0                0
                         0                0
<COMMON>                        10500            10850
<OTHER-SE>                      (5478)           (4282)
<TOTAL-LIABILITY-AND-EQUITY>    10196             6706
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<TOTAL-REVENUES>                    0              106
<CGS>                               0                0
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<INCOME-PRETAX>                 (3942)           (1959)
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<INCOME-CONTINUING>             (4042)           (1959)
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<CHANGES>                           0                0
<NET-INCOME>                    (4042)           (1959)
<EPS-BASIC>                      (.01)           (0.01)
<EPS-DILUTED>                    (.01)           (0.01)


</TABLE>



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