UNITED
STATES SECURITIES AND
EXCHANGE COMMISSION
Washington, D.C.
20549
FORM 13F
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended:
December 31, 1999 Check Here if Amendment [ ];
Amendment Number:
This Amendment (Check only one): [ ] is a
restatement.
[ ] adds new holdings
entries.
Institutional Investment Manager Filing this Report:
Name: Kit Cole Investment Advisory Services
Address: 851 Irwin Street, Suite 301
San Rafael, CA 94901
13F File Number: 28-
The institutional investment manager filing this
report and the person by whom it is signed hereby
represent that the person signing the report is
authorized to submit it, that all information
contained herein is true, correct and complete, and
that it is understood that all required items,
statements, schedules, lists, and tables, are
considered integral parts of this form.
Person Signing this Report on Behalf of Reporting
Manager:
Name: Elizabeth Schrock
Title: Compliance Officer
Phone: 415-457-9000
Signature, Place and Date of Signing:
Elizabeth Schrock San Rafael, California
February 9,
2000
Report Type (check only one):
[X] 13F HOLDINGS REPORT.
[ ] 13F NOTICE.
[ ] 13F COMBINATION REPORT.
List of Other Managers Reporting for this
Manager: None. <PAGE>
Form 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: None.
Form 13F Information Table Entry
Total: 24 Form13F Information Table
Value Total: $136,729
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F
file number(s) of all institutional investment
managers with respect to which this report is filed,
other than the manager filing this report.
None.
<PAGE>
Form 13F Information Table
Name of Issue Title of Cl Cusip Value
Shares SH/
InvestmenOther Voting Authority
(x$1000) PRN
DiscretioManagers Sole Shared None
Adobe Systems COM 00724f101 5,255 78150 SH
SOLE 78150
Amer Intl Group COM 26874107 6,856 63411 SH
SOLE 63411
America Online COM 02364j104 11,201
148855 SH
SOLE 148855
At Home Corp. COM 45919107 3,350 78126 SH
SOLE 78126
Biogen COM 90597105 4,457 52750 SH
SOLE 52750
Citigroup COM 172967101 5,769
103602 SH
SOLE 103602
Computer Assoc Intl COM 204912109 4,432 63375 SH
SOLE 63375
General Electric COM 369604103 6,992 45182 SH
SOLE 45182
Hewlett Packard COM 428236103 5,511 48448 SH
SOLE 48448
IBM COM 459200101 5,160 47775 SH
SOLE 47775
Intel Corp COM 458140100 5,472 66480 SH
SOLE 66480
JDS Uniphase Corp. COM 46612j101 3,359 20825 SH
SOLE 20825
LSI Logic COM 502161102 7,138
105740 SH
SOLE 105740
Lexmark International COM 529771107 3,738 41300 SH
SOLE 41300
Lucent Technologies COM 549463107 4,729 63216 SH
SOLE 63216
Lycos Inc COM 550818108 1,738 21850 SH
SOLE 21850
Maytag Corp COM 578592107 2,662 55450 SH
SOLE 55450
Micromuse, Inc. COM 595094103 2,945 17325 SH
SOLE 17325
Motorola Inc. COM 620076109 8,102 55025 SH
SOLE 55025
Nokia COM 654902204 12,425 65395 SH
SOLE 65395
Solectron COM 834182107 5,986 62925 SH
SOLE 62925
Sun Microsystems COM 866810104 8,199
105875 SH
SOLE 105875
Texas Instruments COM 882508104 6,652 68847 SH
SOLE 68847
Vishay Intertech. COM 928298108 4,601
145475 SH
SOLE 145475
136,729
