UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: June 30, 2000
Check Here if Amendment [ ]; Amendment Number:
This Amendment (Check only one): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Kit Cole Investment Advisory Services
Address: 851 Irwin Street, Suite 301
San Rafael, CA 94901
13F File Number: 028-05287
The institutional investment manager filing this report and the
person by whom it is signed hereby represent that the person
signing the report is authorized to submit it, that all
information contained herein is true, correct and complete, and
that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of
this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Elizabeth Schrock
Title: Compliance Officer
Phone: 415-457-9000
Signature, Place and Date of Signing:
Elizabeth Schrock San Rafael, California August 7, 2000
Report Type (check only one):
[X] 13F HOLDINGS REPORT.
[ ] 13F NOTICE.
[ ] 13F COMBINATION REPORT.
List of Other Managers Reporting for this Manager: None.
<PAGE>
Form 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: None.
Form 13F Information Table Entry Total: 30
Form13F Information Table Value Total: $156,740
List of Other Included Managers: None.
Provide a numbered list of the name(s) and Form 13F file
number(s) of all institutional investment managers with respect
to which this report is filed, other than the manager filing this
report.
None.
<PAGE>
Kit Cole Investment Advisory Services
2Q00 13F Information Table
Name of Issuer Title Cusip Mkt Shares SH/ Investme Other Voting
of Value nt
Class (x PRN Discreti Manager Discret
$1000) on s ion
Abgenix, Inc. COM 00339b107 4,384 36575 SH SOLE NONE SOLE
Adobe Systems COM 00724f101 10,452 80400 SH SOLE NONE SOLE
Affymetrix COM 00826t108 3,241 19630 SH SOLE NONE SOLE
Agilent COM 00846u101 1,575 21359 SH SOLE NONE SOLE
America Online COM 02364j104 5,730 108751 SH SOLE NONE SOLE
Ariba, Inc. COM 04033v104 3,025 30850 SH SOLE NONE SOLE
BMC Software COM 55921100 4,359 119479 SH SOLE NONE SOLE
Cisco Systems COM 17275r102 309 4864 SH SOLE NONE SOLE
Citigroup COM 172967101 3,479 57750 SH SOLE NONE SOLE
General Electric COM 369604103 8,138 153543 SH SOLE NONE SOLE
Hewlett Packard COM 428236103 7,170 57415 SH SOLE NONE SOLE
Human Genome COM 444903108 3,211 24075 SH SOLE NONE SOLE
Incyte Pharma. COM 45337c102 2,136 25995 SH SOLE NONE SOLE
Inhale Thera COM 457191104 4,021 39625 SH SOLE NONE SOLE
Inktomi Corp. COM 457277101 3,057 25850 SH SOLE NONE SOLE
Intel Corp COM 458140100 9,892 73996 SH SOLE NONE SOLE
JDS Uniphase COM 46612j101 7,056 58862 SH SOLE NONE SOLE
Corp.
LSI Logic COM 502161102 11,897 219813 SH SOLE NONE SOLE
Lexmark COM 529771107 2,495 37100 SH SOLE NONE SOLE
International
Micromuse, Inc. COM 595094103 6,173 37300 SH SOLE NONE SOLE
Millennium Pharm COM 599902103 3,675 32850 SH SOLE NONE SOLE
Motorola Inc. COM 620076109 3,366 115826 SH SOLE NONE SOLE
Nokia COM 654902204 7,873 157655 SH SOLE NONE SOLE
Pfizer Corp. COM 717081103 4,574 95300 SH SOLE NONE SOLE
Providian COM 74406a102 1,897 21075 SH SOLE NONE SOLE
Financial
Sun Microsystems COM 866810104 10,034 110341 SH SOLE NONE SOLE
Texas COM 882508104 9,972 145178 SH SOLE NONE SOLE
Instruments
Vishay COM 928298108 9,357 246648 SH SOLE NONE SOLE
Intertech.
Washington COM 939322103 3,041 105300 SH SOLE NONE SOLE
Mutual
Wells Fargo COM 949746101 1,150 29690 SH SOLE NONE SOLE
156,740
