UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: September 30, 2000
Check Here if Amendment [ ]; Amendment Number:
This Amendment (Check only one): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Kit Cole Investment Advisory Services
Address: 851 Irwin Street, Suite 301
San Rafael, CA 94901
13F File Number: 028-05287
The institutional investment manager filing this report and the
person by whom it is signed hereby represent that the person
signing the report is authorized to submit it, that all
information contained herein is true, correct and complete, and
that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of
this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Elizabeth Schrock
Title: Compliance Officer
Phone: 415-457-9000
Signature, Place and Date of Signing:
Elizabeth Schrock San Rafael, California November 13,
2000
Report Type (check only one):
[X] 13F HOLDINGS REPORT.
[ ] 13F NOTICE.
[ ] 13F COMBINATION REPORT.
List of Other Managers Reporting for this Manager: None.
<PAGE>
Form 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: None.
Form 13F Information Table Entry Total: 30
Form13F Information Table Value Total: $139,210
List of Other Included Managers: None.
Provide a numbered list of the name(s) and Form 13F file
number(s) of all institutional investment managers with respect
to which this report is filed, other than the manager filing this
report.
None.
<PAGE>
Kit Cole Investment Advisory Services
3Q00 13F Information Table
Name of Issuer Title Cusip Mkt Shares SH/ Investme Other Voting
of Value nt
Class (x PRN Discreti Manager Discret
$1000) on s ion
Abgenix, Inc. COM 00339b107 5,823 72050 SH SOLE NONE SOLE
Adobe Systems COM 00724f101 9,028 58150 SH SOLE NONE SOLE
America Online COM 02364j104 1,911 35560 SH SOLE NONE SOLE
American Express COM 25816109 3,909 64350 SH SOLE NONE SOLE
Ariba, Inc. COM 04033v104 4,688 32725 SH SOLE NONE SOLE
Baxter COM 71813109 3,296 41300 SH SOLE NONE SOLE
International
Cisco Systems COM 17275r102 284 5246 SH SOLE NONE SOLE
Citigroup COM 172967101 8,300 153346 SH SOLE NONE SOLE
EMC Corporation COM 268648102 3,522 35526 SH SOLE NONE SOLE
Exodus COM 302088109 4,124 83525 SH SOLE NONE SOLE
Communications
Flextronics COM y2573f102 3,472 42275 SH SOLE NONE SOLE
General Electric COM 369604103 9,387 162726 SH SOLE NONE SOLE
HCA Healthcare COM 404119109 2,731 73550 SH SOLE NONE SOLE
Hewlett Packard COM 428236103 3,450 35567 SH SOLE NONE SOLE
Household COM 441815107 3,651 64475 SH SOLE NONE SOLE
International
Human Genome COM 444903108 4,146 23950 SH SOLE NONE SOLE
Inhale Thera COM 457191104 4,719 83700 SH SOLE NONE SOLE
JDS Uniphase COM 46612j101 5,504 58125 SH SOLE NONE SOLE
Corp.
Jabil Circuit COM 466313103 2,877 50700 SH SOLE NONE SOLE
Micromuse, Inc. COM 595094103 7,415 36900 SH SOLE NONE SOLE
Millennium Pharm COM 599902103 4,922 33700 SH SOLE NONE SOLE
Network Appliance COM 64120l104 3596 28234 SH SOLE NONE SOLE
Palm, Inc. COM 696642107 3,986 75300 SH SOLE NONE SOLE
Providian COM 74406a102 4,474 35225 SH SOLE NONE SOLE
Financial
Sanmina Corp. COM 800907107 2,692 28750 SH SOLE NONE SOLE
Sun Microsystems COM 866810104 13,100 122205 SH SOLE NONE SOLE
Tenet Healthcare COM 88033G100 3,509 96475 SH SOLE NONE SOLE
United HealthCare COM 91324P102 3,422 34650 SH SOLE NONE SOLE
Washington Mutual COM 939322103 4,303 108075 SH SOLE NONE SOLE
WellPoint Health COM 94973h108 2,969 30925 SH SOLE NONE SOLE
139,210
