UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: March 31, 2000
Check Here if Amendment [ ]; Amendment Number:
This Amendment (Check only one): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Kit Cole Investment Advisory Services
Address: 851 Irwin Street, Suite 301
San Rafael, CA 94901
13F File Number: 028-05287
The institutional investment manager filing this report and the
person by whom it is signed hereby represent that the person
signing the report is authorized to submit it, that all
information contained herein is true, correct and complete, and
that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of
this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Elizabeth Schrock
Title: Compliance Officer
Phone: 415-457-9000
Signature, Place and Date of Signing:
Elizabeth Schrock San Rafael, California May 15, 2000
Report Type (check only one):
[X] 13F HOLDINGS REPORT.
[ ] 13F NOTICE.
[ ] 13F COMBINATION REPORT.
List of Other Managers Reporting for this Manager: None.
<PAGE>
Form 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: None.
Form 13F Information Table Entry Total: 26
Form13F Information Table Value Total: $163,631,000
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file
number(s) of all institutional investment managers with respect
to which this report is filed, other than the manager filing this
report.
None.
<PAGE>
Form 13F n
Informatio
Name of Issuer Title Cusip Market SH/ Invest Other Voting
of men
Class Value PRN Discre Manage Author
tio rs ity
(x
1000)
Adobe Systems COM 00724f1 8713 78275 SH None 78275
01 Sole
Affymetrix COM 00826t1 2699 18180 SH None 18180
08 Sole
America Online COM 02364j1 7259 107641 SH None 107641
04 Sole
Ariba, Inc. COM 04033v1 2620 12500 SH None 12500
04 Sole
BMC Software COM 5592110 5443 110229 SH None 110229
0 Sole
Cisco Systems COM 17275r1 480 6212 SH None 6212
02 Sole
General COM 3696041 7466 47976 SH None 47976
Electric 03 Sole
Hewlett Packard COM 4282361 7241 54495 SH None 54495
03 Sole
Human Genome COM 4449031 2099 25275 SH None 25275
08 Sole
Incyte Pharma. COM 45337c1 2299 26295 SH None 26295
02 Sole
Inhale Thera COM 4571911 2587 34725 SH None 34725
04 Sole
Inktomi Corp. COM 4572771 4651 23850 SH None 23850
01 Sole
Intel Corp COM 4581401 9502 72021 SH None 72021
00 Sole
JDS Uniphase COM 46612j1 7308 60612 SH None 60612
Corp. 01 Sole
LSI Logic COM 5021611 16095 221613 SH None 221613
02 Sole
Legato Systems COM 5246511 6774 151798 SH None 151798
06 Sole
Lexmark COM 5297711 5298 50104 SH None 50104
Internation 07 Sole
Lucent COM 5494631 2452 40034 SH None 40034
Technologies 07 Sole
Micromuse, Inc. COM 5950941 5275 38000 SH None 38000
03 Sole
Microsoft Corp COM 5949181 218 2052 SH None 2052
04 Sole
Millennium COM 5999021 2010 15475 SH None 15475
Pharm 03 Sole
Motorola Inc. COM 6200761 8533 58442 SH None 58442
09 Sole
Nokia COM 6549022 15289 68870 SH None 68870
04 Sole
Sun COM 8668101 10508 112141 SH None 112141
Microsystems 04 Sole
Texas COM 8825081 11598 72489 SH None 72489
Instruments 04 Sole
Vishay COM 9282981 9214 165650 SH None 165650
Intertech. 08 Sole
163631
