HAVAS ADVERTISING
F-4/A, EX-8.1, 2000-08-24
ADVERTISING AGENCIES
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                                                                     EXHIBIT 8.1
                                                                     -----------

                                August 21, 2000


Board of Directors
Havas Advertising
84, rue de Villiers
92683 Levallois-Perret Cedex
France

Ladies and Gentlemen:

          This opinion is being delivered to you in connection with the proposed
merger of HAS Acquisition Corp.  ("Merger Subsidiary"), a Delaware corporation
and a direct, wholly owned subsidiary of Havas Advertising ("Parent"), a societe
anonyme organized under the laws of the French Republic, with and into Snyder
Communications, Inc. (the "Company"), a Delaware corporation, with the separate
corporate existence of Merger Subsidiary ceasing and the Company continuing as
the surviving corporation (the "Merger").  The Merger will be consummated
pursuant to the Agreement and Plan of Merger (the "Agreement"), dated as of
February 21, 2000, by and among Parent, Merger Subsidiary and the Company.

          In connection with the preparation of this opinion, we have examined
and with your consent relied upon (without any independent investigation or
review thereof) the following documents (including all exhibits and schedules
thereto): (1) the Agreement; (2) the Registration Statement on Form F-4 filed
with the Securities and Exchange Commission (the "Registration Statement")
and/or the Proxy Statement/Prospectus of Parent and the Company; (3)
representations and certifications made to us by Parent (attached hereto as
Exhibit A); (4) representations and certifications made to us by the Company
---------
(attached hereto as Exhibit B); and (5) such other instruments and documents
                    ---------
related to the formation, organization and operation of Parent, Merger
Subsidiary and the Company or to the
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Havas Advertising
August 21, 2000
Page 2

consummation of the Merger and the transactions contemplated thereby as we have
deemed necessary or appropriate./1/


                            The Proposed Transaction
                            ------------------------

          Based solely upon our review of the documents set forth above, and
upon such information as Parent, Merger Subsidiary and the Company have provided
to us (which we have not attempted to verify in any respect), and in reliance
upon such documents and information, we understand that the proposed transaction
and the relevant facts with respect thereto are as follows:

          Parent is a global advertising and communications company.  Merger
Subsidiary was organized solely for the purpose of accomplishing the merger
described below.  The Company is a leading international provider of direct
marketing, advertising and communications services and Internet professional
services.  The Company's business is divided into two groups: (1) "SNC," which
consists of the Company's direct marketing, advertising and communications
business, and (2) "circle.com," which conducts the Company's Internet
professional services business.  The Company has two classes of common stock:
(1) SNC stock, and (2) circle.com stock.  The circle.com stock is intended to
reflect the separate performance of the Company's circle.com business and the
SNC stock is intended to reflect the separate performance of the Company's
remaining businesses.  The Company spun-off its healthcare services business to
its stockholders of record as of September 20, 1999.

          For the reasons set forth in the Registration Statement, it is
proposed that pursuant to the Agreement and the laws of the State of Delaware,
Merger Subsidiary merge with and into the Company.  Merger Subsidiary's separate
corporate existence will cease and the Company will be the surviving corporation
(the "Surviving Corporation").  As the Surviving Corporation, the Company will
succeed to all of the assets and liabilities of Merger Subsidiary under Delaware
corporate law.

          By virtue of the Merger, each share of SNC Common Stock issued and
outstanding immediately prior to the Effective Time (other than shares of SNC

--------------------
/1/  All capitalized terms used herein and not otherwise defined shall have the
same meaning as they have in the Agreement.  All section references, unless
otherwise indicated, are to the Internal Revenue Code of 1986, as amended (the
"Code").
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Havas Advertising
August 21, 2000
Page 3

Common Stock to be cancelled pursuant to Section 2.01(c) of the Agreement) will
be converted into the right to receive a number of Parent ADSs (American
Depositary Shares) equal to the Exchange Ratio.  Each share of the Company's
circle.com Common Stock issued and outstanding immediately prior to the
Effective Time will remain outstanding in the Merger as one share of circle.com
Common Stock of the Surviving Corporation.  It is a condition to the Merger that
the SNC Common Stock represent "control" of the Company within the meaning of
Section 368(c) of the Code at the Effective Time.

          Fractional shares of Parent ADS will not be issued in the Merger.
Rather, a holder of SNC Common Stock entitled to receive a fractional Parent ADS
will be entitled to receive an amount of cash (rounded down to the nearest whole
cent), without interest thereon, equal to the product of (i) such fraction
multiplied by (ii) the Average Parent Trading Price in U.S. Dollars multiplied
by (iii) the ADS Ratio.  Under Delaware General Corporation Law, no appraisal
rights will be available to holders of either SNC Common Stock or circle.com
Common Stock in connection with the Merger.

          Promptly following the Effective Time, Parent will transfer all of the
SNC Common Stock of Surviving Corporation to Havas Advertising International
("Havas International"), a wholly-owned subsidiary of Parent.  Parent will then
cause Havas International to contribute the SNC Common Stock to US Parent, a
wholly-owned subsidiary of Havas International, and cause US Parent to
contribute to the SNC Group a note receivable from US Parent in the principal
amount of not less than $500,000,000.

                        Assumptions and Representations
                        -------------------------------

          In connection with rendering this opinion, we have assumed or obtained
representations (and, with your consent, are relying thereon, without any
independent investigation or review thereof, although we are not aware of any
material facts or circumstances contrary to or inconsistent therewith) that:

          1.  All information contained in each of the documents we have
examined and relied upon in connection with the preparation of this opinion is
accurate and completely describes all material facts relevant to our opinion,
all copies are accurate and all signatures are genuine.

          2.  All representations made in the exhibits hereto are true, correct,
and complete in all material respects.  Any representation or statement made "to
the best of knowledge" or similarly qualified is correct without such
qualification.
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Havas Advertising
August 21, 2000
Page 4

          3.  The Merger will be consummated in accordance with the Agreement
and as described in the Proxy Statement/Prospectus (including satisfaction of
all covenants and conditions to the obligations of the parties without amendment
or waiver thereof).

                   Opinion - Federal Income Tax Consequences
                   -----------------------------------------

          Based upon and subject to the assumptions and qualifications set forth
herein, it is our opinion that for federal income tax purposes: (1) the Merger
should qualify as a reorganization within the meaning of Section 368(a) of the
Code with the consequences that (A) a holder of SNC Common Stock should not
recognize gain or loss on the exchange of SNC Common Stock for Parent ADSs as a
result of the Merger, except to the extent of any cash received in lieu of
fractional Parent ADSs, (B) a holder of SNC Common Stock who receives cash in
lieu of a fractional Parent ADS will be treated as having received the cash in
exchange for the fractional share interest and will recognize gain or loss
measured by the difference between the amount of cash received and the portion
of the basis of the SNC Common Stock allocable to the fractional share interest,
(C) the aggregate tax basis of the Parent ADSs received by a holder of SNC
Common Stock, including any fraction of a Parent ADS deemed received, should be
the same as the aggregate tax basis of the SNC Common Stock surrendered
therefor, (D) the holding period of the Parent ADSs, including any fraction of a
Parent ADS deemed received, should include the holding period of the SNC Common
Stock surrendered therefor, provided that the shares of SNC Common Stock are
held as capital assets at the time of the Merger, and (E) no gain or loss will
be recognized by the Company, Parent or Merger Subsidiary; and (2) the
discussion in the Registration Statement under the heading "Material U.S.
Federal Income Tax Consequences of the Merger," to the extent such discussion
describes applicable federal income tax law, is correct in all material
respects, as of the date hereof.

          In addition to the assumptions set forth above, this opinion is
subject to the exceptions, limitations and qualifications set forth below:

          1.  This opinion represents and is based upon our best judgment
regarding the application of relevant current provisions of the Code and
interpretations of the foregoing as expressed in existing court decisions,
administrative determinations (including the practices and procedures of the
Internal Revenue Service (the "IRS") in issuing private letter rulings, which
are not binding on the IRS except with respect to the taxpayer that receives
such a ruling) and published rulings and procedures all as of the date hereof.
An opinion of counsel merely represents counsel's best judgment with respect to
the probable
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Havas Advertising
August 21, 2000
Page 5

outcome on the merits and is not binding on the IRS or the courts.
There can be no assurance that positions contrary to our opinions will not be
taken by the IRS, or that a court considering the issues would not hold contrary
to such opinions.  Parent has not requested a ruling from the IRS (and no ruling
will be sought) as to any of the federal income tax consequences addressed in
this opinion.  Furthermore, no assurance can be given that future legislative,
judicial or administrative changes, on either a prospective or retroactive
basis, would not adversely affect the accuracy of the opinion expressed herein.
Nevertheless, we undertake no responsibility to advise you of any new
developments in the law or in the application or interpretation of the federal
income tax laws.

          2.  This letter addresses only the specific tax opinions set forth
above.  This letter does not address any other federal, state, local or foreign
tax consequences that may result from the Merger or any other transaction
(including any transaction undertaken in connection with the Merger).

          3.  We express no opinion regarding, among other things, the tax
consequences of the Merger (including the opinion set forth above) as applied to
specific stockholders of the Company that may be relevant to particular classes
of the Company shareholders, such as dealers in securities, corporate
shareholders subject to the alternative minimum tax, foreign persons, and
holders of shares acquired upon exercise of stock options or in other
compensatory transactions.

          4.  Our opinion set forth herein is based upon the description of the
contemplated transactions as set forth above in the section captioned "The
Proposed Transaction," the Agreement and the Proxy Statement/Prospectus.  If the
actual facts relating to any aspect of the transactions differ from this
description in any material respect, our opinion may become inapplicable.  No
opinion is expressed as to any transaction other than those set forth in the
section captioned "The Proposed Transaction," the Agreement and the Proxy
Statement/Prospectus or to any transaction whatsoever, including the Merger, if
all the transactions described in the section captioned "The Proposed
Transaction," the Agreement and the Proxy Statement/Prospectus are not
consummated in accordance with the terms of the section captioned "The Proposed
Transaction," the Agreement and the Proxy Statement/Prospectus and without
waiver or breach of any material provision thereof or if all of the
representations, warranties, statements and assumptions upon which we relied are
not true and accurate at all relevant times.  In the event any one of the
statements, representations, warranties or assumptions upon which we have relied
to issue this opinion is incorrect, our opinion might be adversely affected and
may not be relied upon.
<PAGE>

Havas Advertising
August 21, 2000
Page 6

          We hereby consent to the use of the opinion letter as an exhibit to
the Registration Statement and to the use of our name in the Registration
Statement.  In giving the consent, we do not thereby admit that we are an
"expert" within the meaning of the Securities Act of 1933, as amended.

                                    Sincerely yours,

                                    /s/ Hogan & Hartson L.L.P.

                                    HOGAN & HARTSON L.L.P.
<PAGE>

                                                                       Exhibit A
                                                                       ---------

                               HAVAS ADVERTISING

                                  CERTIFICATE

     In connection with the merger (the "Merger") of HAS ACQUISITION CORP.
("Merger Sub"), a Delaware corporation and a direct wholly-owned subsidiary of
HAVAS ADVERTISING, a societe anonyme organized under the laws of the French
Republic ("Parent"), with and into SNYDER COMMUNICATIONS, INC., a Delaware
corporation (the "Company"), pursuant to the Agreement and Plan of Merger dated
as of February 20, 2000 (the "Merger Agreement"), among Parent, Merger Sub and
the Company, Parent hereby certifies, on behalf of Parent and Merger Sub, the
following (any capitalized term used but not defined herein having the meaning
given to such term in the Merger Agreement):

1.  The fair market value of the American Depositary Shares of Parent ("Parent
    ADSs") to be received in the Merger by each holder of the common stock of
    the Company designated as "Snyder Communications, Inc. Common Stock" in the
    certificate of incorporation of the Company ("SNC Common Stock") will be
    approximately equal to the fair market value of the SNC Common Stock
    surrendered in the exchange.

2.  The payment of cash in lieu of a fraction of a Parent ADS is solely for the
    purpose of avoiding the expense and inconvenience to Parent of issuing a
    fraction of a Parent ADS, and does not represent separately bargained for
    consideration. The total cash consideration that will be paid in the Merger
    to holders of SNC Common Stock instead of issuing fractions of Parent ADSs
    will not exceed one percent (1%) of the total consideration that will be
    issued in the Merger to holders of SNC Common Stock in exchange for their
    SNC Common Stock.

3.  In connection with the Merger, no shares of Company Common Stock will be
    acquired by Parent or any person related to Parent (within the
<PAGE>

    meaning of Treasury Regulation Section 1.368-1(e)(3)) for consideration
    other than Parent Shares or Parent ADSs.

4.  In connection with the Merger, neither Parent nor any person related to
    Parent (within the meaning of Treasury Regulation Section 1.368-1(e)(3))
    will purchase, exchange, redeem or otherwise acquire (directly or
    indirectly) any Parent ADSs issued to holders of SNC Common Stock in the
    Merger.

5.  In the Merger, shares of Company Common Stock representing control of the
    Company, within the meaning of Section 368(c) of the Internal Revenue Code
    of 1986, as amended (the "Code"), will be exchanged solely for Parent ADSs.
    In connection with the Merger, no shares of Company Common Stock will be
    exchanged for cash or other property originating with Parent or any person
    related to Parent (within the meaning of Treasury Regulation Section 1.368-
    1(e)(3)). Further, no liabilities of the Company or of the shareholders of
    the Company will be assumed by Parent, nor to the best knowledge of the
    management of Parent will any SNC Common Stock be subject to any
    liabilities.

6.  Following the Merger, Parent will cause the Company to hold at least 90% of
    the fair market value of its net assets and at least 70% of the fair market
    value of its gross assets held immediately prior to the Merger and at least
    90% of the fair market value of the net assets and at least 70% of the fair
    market value of the gross assets of Merger Sub held immediately before the
    Merger. For purposes of this representation, assets transferred from Parent
    to Merger Sub are not included as assets of Merger Sub immediately before
    the Merger where such assets are used to pay reorganization expenses, to pay
    creditors of the Company or to enable Merger Sub to satisfy state minimum
    capitalization requirements (where the money is returned to Parent as part
    of the transaction).

7.  Following the Merger, the historic business of the Company will be continued
    by, or a significant portion of the Company's historic business assets will
    be used in a business of, Parent or a corporation within Parent's qualified
    group (within the meaning of Treasury Regulation Section 1.368-1(d)(4)(ii)).

8.  Parent has no plan or intention to liquidate the Company; to merge the
    Company with or into another corporation; to sell, distribute or otherwise
    dispose of the SNC Common Stock acquired in the Merger
<PAGE>

    except for transfers or successive transfers of SNC Common Stock to one or
    more corporations controlled (within the meaning of Section 368(c) of the
    Code) in each case by the transferor; or to cause the Company to sell or
    otherwise dispose of any of its assets or of any of the assets acquired from
    Merger Sub, except for dispositions made in the ordinary course of business
    or transfers or successive transfers of assets to one or more corporations
    controlled (within the meaning of Section 368(c) of the Code) in each case
    by the transferor.

9.  Following the Merger, Parent intends to cause the Company to continue the
    active conduct of its trade or business within the meaning of Section 355(b)
    of the Code.

10. There will be no dissenters to the Merger.

11. Parent and Merger Sub will pay their respective expenses, if any, incurred
    in connection with the Merger, and will not pay any of the expenses of the
    shareholders of the Company incurred in connection with the Merger.

12. Neither Parent nor any person related to Parent (within the meaning of
    Treasury Regulation Section 1.368-1(e)(3)) has owned during the past five
    (5) years any shares of Company Common Stock.

13. Neither Parent nor Merger Sub is an investment company as defined in
    Section 368(a)(2)(F)(iii) and (iv) of the Code.

14. Prior to the Merger, Parent will be in control of Merger Sub within the
    meaning of Section 368(c) of the Code.

15. Parent has no plan or intention to cause the Company to alter the terms of
    the Company Common Stock or to issue additional shares of stock of the
    Company that, in either case, would result in Parent losing control of the
    Company within the meaning of Section 368(c) of the Code.

16. There is no intercorporate indebtedness existing between Parent and the
    Company or between Merger Sub and the Company that was issued, acquired or
    will be settled at a discount.

17. Merger Sub will have no liabilities assumed by the Company, and will not
    transfer to the Company any assets subject to liabilities, in the Merger.
<PAGE>

18. None of the compensation to be received by any shareholder-employee of the
    Company in the Merger will be separate consideration for, or allocable to,
    any of their shares of SNC Common Stock; none of the Parent ADSs to be
    received by any shareholder-employee of the Company will be separate
    consideration for, or allocable to, any employment, management or consulting
    agreement; and the compensation to be paid to any shareholder-employee after
    the Merger pursuant to arrangements entered into in connection with the
    Merger will be for services actually rendered and will be commensurate with
    amounts paid to third parties bargaining at arm's length for similar
    services.

19. The Merger is being effected for bona fide business reasons.

20. The Merger Agreement represents the full and complete agreement between
    Parent, Merger Sub and the Company regarding the Merger, and there are no
    other written or oral agreements regarding the Merger.

21. A Parent ADS and a Parent Share entitles the holder thereof to vote for the
    election of the members of the board of directors of Parent.

22. No holder of SNC Common Stock is acting as agent for Parent in connection
    with the Merger or approval thereof, and neither Parent nor Merger Sub will
    reimburse any holder of SNC Common Stock for the SNC Common Stock such
    holder may have purchased, or for other obligations such holder may have
    incurred, as agent for Parent or Merger Sub.

23. In the Merger, U.S. transferors (as defined in Treasury Regulation Section
    1.367(a)-3(c)(5)(v)) will receive, in the aggregate, (taking into account
    any attribution or constructive ownership rules of Treasury Regulation
    Section 1.367(a)-3(c)) Parent ADSs representing 50% or less of both the
    total voting power and the total value of all of the capital stock of Parent
    outstanding immediately after the Merger.

24. Officers, directors and five-percent target shareholders (as defined in
    Treasury Regulation Section 1.367(a)-3(c)(5)(iii)) of the Company will own,
    in the aggregate (taking into account any attribution or constructive
    ownership rules of Treasury Regulation Section 1.367(a)-3(c)) Parent ADSs
    representing 50% or less of both the total voting
<PAGE>

    power and total value of all of the capital stock of Parent outstanding
    immediately after the Merger.

25. No U.S. person (as defined in Treasury Regulation Section 1.367(a)-
    3(c)(5)(iv)) will be a five-percent transferee shareholder (as defined in
    Treasury Regulation Section 1.367(a)-3(c)(5)(ii)) of Parent.

26. Parent or one or more of its qualified subsidiaries (as defined in Treasury
    Regulation Section 1.367(a)-3(c)(5)(vii)) or one or more of its qualified
    partnerships (as defined in Treasury Regulation Section 1.367(a)-
    3(c)(5)(viii)) has been engaged in an active trade or business outside the
    United States, within the meaning of Treasury Regulation Sections 1.367(a)-
    2T(b) and 1.367(a)-3(c)(3)(ii), for the entire 36-month period immediately
    before the Merger. None of Parent, its qualified subsidiaries or its
    qualified partnerships has an intention to substantially dispose of or
    discontinue such trade or business.

27. At the time of the Merger, the substantiality test (as defined in Treasury
    Regulation Section 1.367(a)-3(c)(3)(iii)) will be satisfied.

28. Following the Merger, Parent will cause the Company to comply with the
    reporting requirements of Treasury Regulation Section 1.367(a)-3(c)(6).

29. Parent has neither issued or acquired options (or an interest similar to an
    option) for a principal purpose (within the meaning of Treasury Regulation
    Section 1.367(a)-3(c)(4)(ii)) of avoiding the general rule of Section
    367(a)(1) of the Code.

30. The Company will not, immediately after the transfer, own directly or
    indirectly (applying the attribution rules of Sections 267(c)(1) and (5) of
    the Code) any Parent Shares or Parent ADSs.

31. Following the Merger, Parent intends to maintain control of the Company
    (within the meaning of Section 368(c) of the Code) and will take no action
    in connection with the Merger which reasonably could be expected to result
    in Parent losing control of the Company (within the meaning of Section
    368(c) of the Code).

32. Prior to the Merger, Parent will be in control of Havas Advertising
    International S.A. ("Havas Advertising International") within the meaning of
    Section 368(c) of the Code. Parent has no plan or intention to issue
    additional shares of stock of Havas Advertising International
<PAGE>

    that would result in Parent losing control of Havas Advertising
    International within the meaning of Section 368(c) of the Code.

33. Prior to the Merger, Havas Advertising International will be in control of
    EWDB North America, Inc. ("US Parent") within the meaning of Section 368(c)
    of the Code. Havas Advertising International has no plan or intention to
    issue additional shares of stock of US Parent that would result in Havas
    Advertising International losing control of US Parent within the meaning of
    Section 368(c) of the Code.

    IN WITNESS WHEREOF, Parent, on behalf of Parent and Merger Sub, has
executed this Certificate on this 21st day of August, 2000.

                                             HAVAS ADVERTISING

                                             By:
                                             Name:
                                             Title:
<PAGE>

                                                                       Exhibit B
                                                                       ---------


                          SNYDER COMMUNICATIONS, INC.

                                  CERTIFICATE

          In connection with the merger (the "Merger") of HAS ACQUISITION CORP.
("Merger Sub"), a Delaware corporation and a direct wholly-owned subsidiary of
HAVAS ADVERTISING, a societe anonyme organized under the laws of the French
Republic ("Parent"), with and into SNYDER COMMUNICATIONS, INC., a Delaware
corporation (the "Company"), pursuant to the Agreement and Plan of Merger dated
as of February 20, 2000 (the "Merger Agreement"), among Parent, Merger Sub and
the Company, the Company hereby certifies the following (any capitalized term
used but not defined herein having the meaning given to such term in the Merger
Agreement):

     1.  The fair market value of the American Depositary Shares of Parent
         ("Parent ADSs") to be received in the Merger by each holder of the
         common stock of the Company designated as "Snyder Communications, Inc.
         Common Stock" in the certificate of incorporation of the Company ("SNC
         Common Stock") will be approximately equal to the fair market value of
         the SNC Common Stock surrendered in the exchange.

     2.  The payment of cash in lieu of a fraction of a Parent ADS is solely for
         the purpose of avoiding the expense and inconvenience to Parent of
         issuing a fraction of a Parent ADS, and does not represent separately
         bargained for consideration. The total cash consideration that will be
         paid in the Merger to holders of SNC Common Stock instead of issuing
         fractions of Parent ADSs will not exceed one percent (1%) of the total
         consideration that will be issued in the Merger to holders of SNC
         Common Stock in exchange for their SNC Common Stock.
<PAGE>

     3.  Prior to and in connection with the Merger, no shares of Company Common
         Stock have been (i) redeemed by the Company, (ii) acquired by a person
         related to the Company (within the meaning of Treasury Regulation
         Section 1.368-1(e)(3) determined without regard to Treasury Regulation
         Section 1.368-1(e)(3)(i)(A)) for consideration other than Parent
         Shares, Parent ADSs or Company Common Stock, or (iii) the subject of
         any extraordinary distribution by the Company.

     4.  There is no plan or intention on the part of any holder of SNC Common
         Stock who owns 5% or more of the SNC Common Stock and to the best of
         the knowledge of the management of the Company, there is no plan or
         intention on the part of the remaining holders of SNC Common Stock, to
         sell, exchange or otherwise dispose of any Parent ADSs to be received
         in the Merger by such holder directly or indirectly to Parent or to a
         person related to Parent (within the meaning of Treasury Regulation
         Section 1.368-1(e)(3)) for consideration other than Parent Shares or
         Parent ADSs.

     5.  The Company has no outstanding equity interests other than as described
         in Section 3.05 of the Merger Agreement. At the Effective Time and
         following the Merger, the Company will not have outstanding any
         warrants, options, convertible securities, or any other type of right
         pursuant to which any person could acquire stock in the Company that,
         if exercised or converted, would affect Parent's acquisition or
         retention of control of the Company within the meaning of Section
         368(c) of the Internal Revenue Code of 1986, as amended (the "Code").

     6.  The Company has no plan or intention to alter the terms of the Company
         Common Stock or to issue additional shares of its stock that, in either
         case, would result in Parent losing control of the Company within the
         meaning of Section 368(c) of the Code.

     7.  There will be no dissenters to the Merger.

     8.  The Company and its shareholders will pay their respective expenses, if
         any, incurred in connection with the Merger.

     9.  The Company is not an investment company as defined in Section
         368(a)(2)(F)(iii) and (iv) of the Code.

     10. The Company is not under the jurisdiction of a court in a Title 11 or
         similar case within the meaning of Section 368(a)(3)(A) of the Code.

                                      14
<PAGE>

     11. There is no intercorporate indebtedness existing between Parent and the
         Company or between Merger Sub and the Company that was issued, acquired
         or will be settled at a discount.

     12. In the Merger, shares of Company Common Stock representing control of
         the Company within the meaning of Section 368(c) of the Code will be
         exchanged solely for Parent ADSs. In connection with the Merger, no
         shares of Company Common Stock will be exchanged for cash or other
         property originating with Parent or any person related to Parent
         (within the meaning of Treasury Regulation Section 1.368-1(e)(3)).
         Further, no liabilities of the Company or of the shareholders of the
         Company will be assumed by Parent, nor to the best of the knowledge of
         the management of the Company will any SNC Common Stock be subject to
         any liabilities.

     13. In connection with the Merger, the Company has not sold, transferred or
         otherwise disposed of any of its assets to the extent that would
         prevent Parent or members of its qualified group (within the meaning of
         Treasury Regulation Section 1.368-1(d)(4)(ii)) from causing the Company
         after the Merger to continue the historic business of the Company or to
         use a significant portion of the Company's historic business assets in
         a business.

     14. On the date of the Merger, the fair market value of the assets of the
         Company will exceed the sum of its liabilities, plus the amount of
         liabilities, if any, to which the assets are subject.

     15. Following the Merger, the Company will hold at least 90% of the fair
         market value of its net assets and at least 70% of the fair market
         value of its gross assets held immediately prior to the Merger and at
         least 90% of the fair market value of the net assets and at least 70%
         of the fair market value of the gross assets of Merger Sub held
         immediately prior to the Merger. For purposes of this representation,
         amounts paid by the Company to its shareholders who receive cash or
         other property in the Merger, amounts used by the Company to pay its
         reorganization expenses and those of its shareholders, and all
         redemptions and distributions (except for regular, normal dividends)
         made by the Company will be included as assets of the Company
         immediately prior to the Merger.

     16. None of the compensation to be received by any shareholder-employee of
         the Company in the Merger will be separate consideration for, or
         allocable to, any of their shares of SNC Common Stock; none of the
         Parent ADSs to be received by any shareholder-employee of the Company
         will be separate

                                      15
<PAGE>

         consideration for, or allocable to, any employment or consulting
         agreement; and the compensation to be paid to any shareholder-employee
         after the Merger pursuant to arrangements entered into in connection
         with the Merger will be for services actually rendered and will be
         commensurate with amounts paid to third parties bargaining at arm's
         length for similar services.

     17. All options, warrants or rights to acquire shares of Company Common
         Stock were issued with an exercise price no less than fair market value
         at the time of issue.

     18. At the Effective Time there will be no accrued but unpaid dividends on
         the SNC Common Stock.

     19. The Merger is being effected for bona fide business reasons.

     20. The Merger Agreement represents the full and complete agreement between
         Parent, Merger Sub and the Company regarding the Merger, and there are
         no other written or oral agreements regarding the Merger.

     21. In the Merger, U.S. transferors (as defined in Treasury Regulation
         Section 1.367(a)-3(c)(5)(v)) will receive, in the aggregate, (taking
         into account any attribution or constructive ownership rules of
         Treasury Regulation Section 1.367(a)-3(c)) Parent ADSs representing 50%
         or less of both the total voting power and the total value of all of
         the capital stock of Parent outstanding immediately after the Merger.

     22. Officers, directors and five-percent target shareholders (as defined in
         Treasury Regulation Section 1.367(a)-3(c)(5)(iii)) of the Company will
         own, in the aggregate, (taking into account any attribution or
         constructive ownership rules of Treasury Regulation Section 1.367(a)-
         3(c)) Parent ADSs representing 50% or less of both the total voting
         power and total value of all of the capital stock of Parent outstanding
         immediately after the Merger.

     23. No U.S. person (as defined in Treasury Regulation Section 1.367(a)-
         3(c)(5)(iv)) will be a five percent transferee shareholder (as defined
         in Treasury Regulation Section 1.367(a)-3(c)(5)(ii)) of Parent.

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<PAGE>

     24. The shareholders of the Company have no intention to substantially
         dispose of or discontinue any active trade or business (within the
         meaning of Treasury Regulation Section 1.367(a)-2T(b) and 1.367(a)-
         3(c)(3)(i)) that Parent, any qualified subsidiary (as defined in
         Treasury Regulation Section 1.367(a)-3(c)(5)(vii)) or any qualified
         partnership (as defined in Treasury Regulation Section 1.367(a)-
         3(c)(5)(viii)) of Parent is engaged in outside the United States.

     25. At the time of the Merger, the substantiality test (as defined in
         Treasury Regulation Section 1.367(a)-3(c)(3)(iii)) will be satisfied.

     26. The Company has neither issued or acquired options (or an interest
         similar to an option) for a principal purpose (within the meaning of
         Treasury Regulation Section 1.367(a)-3(c)(4)(ii)) of avoiding the
         general rule of Section 367(a)(1) of the Code.

     27. The Company will not, immediately after the Merger, own directly or
         indirectly (applying the attribution rules of Sections 267(c)(1) and
         (5) of the Code) any Parent Shares or Parent ADSs.

         IN WITNESS WHEREOF, the Company has executed this Certificate on this
21st day of August, 2000.

                                         SNYDER COMMUNICATIONS, INC.

                                         By:
                                         Name:
                                         Title:

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