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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 6-K
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934
For the month of January, 2001
HAVAS ADVERTISING
(Translation of registrant's name into English)
84, rue de Villiers
92683 Levallois-Perret Cedex
France
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual
reports under cover Form 20-F or Form 40-F.
Form 20-F [X] Form 40-F [_]
Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
Yes [_] No [X]
If "Yes" is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b): 82-_______________
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[HAVAS ADVERTISING LOGO APPEARS HERE]
For Immediate Release Levallois, January 8, 2001
HAVAS ADVERTISING PARTICIPATES IN
THE SALOMON SMITH BARNEY 2001 GLOBAL ENTERTAINMENT, MEDIA & TELECOMMUNICATIONS
CONFERENCE
The world's fourth largest communications group reviews major steps in its
development and delivers the guidelines of its new 3-year growth plan
for 2001-2003
The Havas Advertising group (Nasdaq: HADV; Euronext Paris SA: HAV.PA), the
world's fourth largest communications group, today participated in the Eleventh
Annual Salomon Smith Barney 2001 Global Entertainment, Media &
Telecommunications Conference held in Scottsdale, Arizona. During the
conference, Alain de Pouzilhac, Chairman and Chief Executive Officer of Havas
Advertising; Jacques Herail, Executive Vice President and Chief Financial
Officer of Havas Advertising; and Bob Schmetterer, Chairman and Chief Executive
Officer of Euro RSCG Worldwide, outlined the company's very positive evolution
during the last 3 years, its excellent positioning in marketing services and its
favorable geographic footprint, especially in Europe. Regarding Snyder
Communications, de Pouzilhac confirmed that its integration continues to be
easy, fast and on-track to generate new revenues for the group.
During this major conference, de Pouzilhac also delivered the guidelines of
Havas Advertising's 3-year growth plan for 2001-2003.
"Havas Advertising has become a leading global player in the advertising,
marketing services and communications sector by achieving our previous growth
objectives 15 months ahead of the plan, which was presented to the financial
community in 1998. Our strategy going forward is to strengthen Havas
Advertising's position among the industry's top leaders and to close the gap
between the top three ranking companies and our group, both in terms of revenues
and profit," stated de Pouzilhac.
de Pouzilhac reviewed the key financial goals to reach this overall objective.
They include:
o An organic growth target of between 10 - 15% per year in revenue based upon
continued strong net new business, the benefits from synergies and cross-
fertilization with the Snyder companies, and an expanding and strong existing
client base;
o An even more aggressive acquisition program leading to continued strong total
growth in overall company revenues;
o Continued strong EBITA margin expansion with a target of 15% by the second
half of 2001 and reaching more than 16% in 2003; and
o A cash EPS objective growth rate target of between 15 - 20% annually.
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de Pouzilhac also emphasized that it is a strategic imperative for Havas
Advertising to take maximum advantage of the potential represented by integrated
communications.
"In an era of globalization, clients increasingly want integrated communications
which blend the best elements of marketing services with traditional
advertising. We believe we are ideally positioned to take advantage of this
trend given our very strong position in marketing services, which represents 60%
of our business mix. In conclusion, we are confident in Havas Advertising's
potential and the significant opportunities to become an even more important
leading player in our industry, " de Pouzilhac concluded.
About Havas Advertising
Havas Advertising (Nasdaq: HADV; Euronext Paris SA: HAV.PA) is the world's
fourth largest communications group.* Based in Paris, Havas Advertising has four
operating divisions - Euro RSCG Worldwide, headquartered in New York, NY, Media
Planning Group in Barcelona, Spain, Diversified Agencies Group in Paris, France
and Arnold Worldwide Partners, headquartered in Boston, Massachusetts. Havas
Advertising brings a multicultural approach to its business that distinguishes
it from other major communications companies. Havas Advertising has a presence
in 75 countries. Havas Advertising offers a complete line of communications
services, including general advertising, direct marketing, media planning and
buying, corporate communications, sales promotion, design, sports marketing,
human resources, multimedia interactive communications and public relations.
Havas Advertising has a worldwide presence of over 250 agencies and a staff of
approximately 20,000.
Further information on Havas Advertising can be found on the company's web site
at: www.havas-advertising.com or in Havas Advertising's registration statement
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on Form F-4 filed with the SEC (SEC file #333-43362), which may be obtained free
of charge at the SEC's website, www.sec.gov.
* Advertising Age Annual Agency Report ranking, April 24, 2000
Contacts : Julie-Emilie Ades - (33 1) 41 34 30 16
Alain Camon - (33 1) 41 34 30 51
Robert McCann - (33 1) 41 34 36 32
FORWARD-LOOKING INFORMATION
This document contains certain "forward-looking statements" within the meaning
of the Private Securities Litigation Reform Act of 1995. These statements are
based on management's current expectations and are subject to uncertainty and
changes in circumstances. Forward-looking statements can be identified by the
fact that they do not relate strictly to historical or current facts. They often
include words like "believe," "expect," "anticipate," "estimated," "pro forma,"
and "intend" or future or conditional verbs such as "will," "would," or "may."
Certain factors that could cause actual results to differ materially from
expected results include changes in global economic, business, competitive
market and regulatory factors. More detailed information about these factors is
contained in Havas Advertising's filings with the Securities and Exchange
Commission.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
HAVAS ADVERTISING
(Registrant)
Date: January 10, 2001 By: /s/ Jacques Herail
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Name: Jacques Herail
Title: Director General
