<TABLE> <S> <C>


<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS AND THE NOTES THERETO FOR GO-RACHELS.COM CORP.
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>

<S>                                <C>
<PERIOD-TYPE>                      12-MOS
<FISCAL-YEAR-END>                            DEC-31-1999
<PERIOD-START>                               JAN-01-1999
<PERIOD-END>                                 DEC-31-1999
<CASH>                                            32,393
<SECURITIES>                                     206,400
<RECEIVABLES>                                  1,855,654
<ALLOWANCES>                                      71,000
<INVENTORY>                                    3,785,988
<CURRENT-ASSETS>                               5,980,516
<PP&E>                                         1,250,541
<DEPRECIATION>                                   578,733
<TOTAL-ASSETS>                                10,032,119
<CURRENT-LIABILITIES>                          8,069,348
<BONDS>                                        2,278,815
                                  0
                                            0
<COMMON>                                          86,228
<OTHER-SE>                                     1,820,022
<TOTAL-LIABILITY-AND-EQUITY>                  10,032,119
<SALES>                                       20,282,793
<TOTAL-REVENUES>                              20,282,793
<CGS>                                         15,140,726
<TOTAL-COSTS>                                 21,763,415
<OTHER-EXPENSES>                                       0
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                               679,626
<INCOME-PRETAX>                               (1,874,415)
<INCOME-TAX>                                      18,800
<INCOME-CONTINUING>                           (1,893,215)
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                  (1,893,215)
<EPS-BASIC>                                        (0.23)
<EPS-DILUTED>                                      (0.23)



</TABLE>



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