VIDEOPROPULSION INC
10SB12G, 2000-03-23
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                    U.S. Securities and Exchange Commission
                            Washington, D.C.  20549

                                   Form 10-SB

                 GENERAL FORM FOR REGISTRATION OF SECURITIES OF
                             SMALL BUSINESS ISSUERS

       Under Section 12(b) or (g) of the Securities Exchange Act of 1934


                             VideoPropulsion, Inc.

- - --------------------------------------------------------------------------------
                 (Name of Small Business Issuer in its charter)



               Wisconsin                               39-1976286
  -----------------------------------    --------------------------------------
    (State or other jurisdiction of       (I.R.S. Employer Identification No.)
     incorporation or organization)

        251 Info Highway, Slinger, WI                    53086
  -----------------------------------------   ---------------------------
  (Address of principal executive offices)             (Zip code)


Issuer's telephone number               (262) 644-1000
                                        ----------------------------------------

Securities to be registered under Section 12(b) of the Act:


Title of each class                  Name of each exchange on which registered
              None                                     None
- - ---------------------------------    -----------------------------------------

Securities to be registered under Section 12(g) of the Act:


                    Common Stock, par value $0.01 per share
- - --------------------------------------------------------------------------------
                                (Title of class)


                                EXPLANATORY NOTE

     This  Registration  Statement  on  Form  10-SB  has  been  prepared  on   a
prospective basis on the assumptions that, among other things, the  distribution
will be consummated  as contemplated by  the Information Statement,  which is  a
part of this Registration Statement.   There can be no assurance, however,  that
any or all of  such transactions will  occur or will  occur as so  contemplated.
Any significant  modifications or  variations in  the transactions  contemplated
will be reflected in an amendment or supplement to this Registration Statement.

THE INFORMATION CONTAINED IN ANNEX A,  (THE "INFORMATION STATEMENT") IS  SUBJECT
TO  COMPLETION   OR   AMENDMENT.     A   REGISTRATION  STATEMENT   RELATING   TO
VIDEOPROPULSION, INC'S  COMMON STOCK  HAS BEEN  FILED  WITH THE  SECURITIES  AND
EXCHANGE  COMMISSION.    THESE  SECURITIES  WILL   NOT  BE  ISSUED  BEFORE   THE
REGISTRATION STATEMENT BECOMES EFFECTIVE.  THIS INFORMATION STATEMENT SHALL  NOT
CONSTITUTE AN  OFFER TO  SELL OR  THE  SOLICITATION OF  AN  OFFER TO  BUY  THESE
SECURITIES.

                 INFORMATION REQUIRED IN REGISTRATION STATEMENT

PART I

Item 1. Description of Business

        The  information required  by this  item is  contained in  the  sections
        entitled    "INTRODUCTION,"  "MANAGEMENT'S DISCUSSION  AND  ANALYSIS  OF
        FINANCIAL  CONDITION AND RESULTS  OF OPERATIONS," and  "BUSINESS OF  THE
        COMPANY"  in  the Information  Statement  dated   ---------,  2000  (the
        "Information Statement").

Item 2. Management's Discussion and Analysis of Plan of Operations.

        The information  required by this Item is  contained in the sections  of
        the   Information   Statement   entitled   "FINANCING,"    "MANAGEMENT'S
        DISCUSSION   AND  ANALYSIS  OF  FINANCIAL   CONDITION  AND  RESULTS   OF
        OPERATIONS,"  "BUSINESS OF THE COMPANY," and "DIVIDEND POLICY."


Item 3. Description of Property

        The  information required  by  this Item  is  contained in  the  section
        entitled "BUSINESS OF THE COMPANY" in the Information Statement.


Item 4. Security Ownership of Certain Beneficial Owners and Management.

        The  information required  by this  Item is  contained in  the  sections
        entitled  "MANAGEMENT OF  THE COMPANY"  and   "EXECUTIVE COMPENSATION  -
        Security  Ownership in VideoPropulsion  by its  Directors and  Executive
        Officers" in the Information Statement.


Item 5. Directors and Executive Officers, Promoters and Control Persons.

        The  information required  by this  Item is  contained in  the  sections
        entitled    "MANAGEMENT OF THE COMPANY  - Directors" and "MANAGEMENT  OF
        THE COMPANY - Executive Officers" in the Information Statement.


Item 6. Executive Compensation.

        The  information required  by  this Item  is  contained in  the  section
        entitled  "EXECUTIVE  COMPENSATION  - Historical  Compensation"  in  the
        Information Statement.


Item 7. Certain Relationships and Related Transactions.

        The  information required  by this  Item is  contained in  the  sections
        entitled   "Summary  of  Certain   Information,"  "THE  DISTRIBUTION   -
        Relationship  Between  GENROCO and  the company After the  Distribution"
        and "BUSINESS OF  THE COMPANY - Transactions and Agreements Between  the
        Company and GENROCO" in the Information Statement.

Item 8. Description of Securities.

        The  information required  by  this Item  is  contained in  the  section
        entitled  "DISCRIPTION OF THE  COMPANY'S CAPITAL  STOCK," "PURPOSES  AND
        EFFECTS   OF   CERTAIN  PROVISIONS   OF   THE  COMPANY'S   ARTICLES   OF
        INCORPORATION,  BY-LAWS  AND  WISCONSIN STATUTORY  LAW,"  and  "DIVIDEND
        POLICY" in the Information Statement.

PART II

Item 1. Market Price of and Dividends on the Registrant's Common Equity and
        Related Stockholder Matters.

        The  Information required  by this  Item is  contained in  the  sections
        entitled  "SUMMARY  -  Summary  of  Certain  Financial  Information  for
        VideoPropulsion,  Inc.,"  "THE  DISTRIBUTION - Manner  of Effecting  the
        Distribution," "THE DISTRIBUTION  - Results of the Distribution,"   "THE
        DISTRIBUTION -  Listing and Trading of Shares  of  Company Stock,"  "THE
        DISTRIBUTION  - Dividend  Policy."  "EXECUTIVE COMPENSATION  -  Security
        Ownership in  VideoPropulsion by its Directors and Executive  Officers,"
        and  "DESCRIPTION  OF   COMPANY  -  Capital Stock"  in  the  Information
        Statement.


Item 2. Legal Proceedings.

        The  information  required by  this Item  is contained  in  the  section
        entitled "BUSINESS OF THE COMPANY - Legal Proceedings."

Item 3. Changes in and Disagreements with Accountants.

        There  have been  no changes in  and disagreements  with accountants  as
        defined by Item 304 of Regulation S-B.

Item 4. Recent Sales of Unregistered Securities.

        The  information required by this  Item is as follows:   On  October  4,
        1999,  the Company issued one  thousand shares of  its common stock,  in
        reliance upon the  exemption from registration provided by Section  4(2)
        of the Securities Act of 1933, for a total consideration of  $10,000  in
        cash plus $488,532 which represents cumulative capital contributions  by
        the Parent through  October 4, 1999, to GENROCO, Inc. ("GENROCO")  which
        is  and will be  the Company's sole  shareholder until the  Distribution
        has  been completed  as of  the Distribution  Date as  described in  the
        section  entitled  "THE  DISTRIBUTION"  in  the  Information  Statement.
        Subsequent to  the Distribution, GENROCO will  hold no capital stock  in
        the Company.

Item 5. Indemnification of Directors and Officers.

        The  information required  by  this Item  is  contained in  the  section
        entitled  "LIABILITY AND INDEMNIFICATION OF  DIRECTORS AND OFFICERS"  in
        the Information Statement.

PART F/S

        The information  required by this Item  is contained in the  Information
        Statement   sections   entitled  "Summary   of   Certain   Information,"
        "Capitalization,"  "Selected Historical  financial Data,"  "Management's
        Discussion   and  Analysis  of  Financial   Condition  and  Results   of
        Operations, " and "APPENDIX A - FINANCIAL STATEMENTS -  VIDEOPROPULSION,
        INC." in the Information Statement.

        The  Financial Statements of  VideoPropulsion, Inc. (Appendix  A of  the
        Information Statement) consist of the following:

        -   Report Of Independent Public Accountants
        -   Balance Sheet
        -   Statements Of Operations
        -   Statements Of Cash Flows
        -   Statements of Stockholder's Investment
        -   Notes To Financial Statements

PART III

Item 1.  Index to Exhibits.

        Exhibit     Description
        -------     -----------

          2.1       Annex A  - Information  Statement  of the  Registrant  dated
                    ---------, 2000  (the "Information Statement")

          3.1       Form of Amended  and Restated Articles  of Incorporation  of
                    the Company is  submitted as Appendix  B to the  Information
                    Statement

          3.2       Form of By-Laws of the Company is submitted as Appendix C to
                    the Information Statement

          4.1       Specimen form of Company stock certificate

          10.1      Form  of  General   Assignment,  Assumption  and   Agreement
                    Regarding Litigation, Claims  and Other Liabilities  between
                    GENROCO and the Company

          10.2      Form  of  Contribution  Agreement,  Plan  and  Agreement  of
                    Reorganization and  Distribution  between  GENROCO  and  the
                    Company

          10.3      Form of Lease between  GENROCO and the Company

          10.4      Form of  Tax Sharing  And Indemnification  Agreement by  and
                    between GENROCO and the Company

          10.5      Form of Transitional Trademark Use and License Agreement

          10.6      Form of Interim Administrative Services Agreement

          10.7      Form of    Employee  Benefits  and  Compensation  Agreements
                    between GENROCO and the Company

          10.8      Form of Bill of Sale and Assumption of Liabilities

          10.9      Form of Composite Certificate of Secretary of GENROCO

          10.10     Form of Insurance Matters

          10.11     Form of Confidentiality and Nondisclosure Agreement

          10.12     Consent of Arthur Andersen LLP

          27.1      Financial Data Schedule for period ended December 31, 1999

          27.2      Financial Data Schedule for period ended December 31, 1998

SIGNATURES

Pursuant to the  requirements of Section  12 of the  Securities Exchange Act  of
1934, the Registrant has dully caused  this Registration Statement to be  signed
on its behalf by the undersigned, thereunto dully authorized.

                    VideoPropulsion, Inc.
                    (Registrant)

Date:  March  23, 2000        By /s/ Barbara R. Pick
                              -------------------------------------------------
                              Barbara R. Pick, President, Chief Executive
                              Officer and Director.

                              By /s/ Keith E. Brue
                              -------------------------------------------------
                              Keith E. Brue, Secretary, Treasurer, and Director

                                   ANNEX   A

                     SEC Form 10-SB for VideoPropulsion, Inc

                             Filed on March 23, 2000

(GENROCO LOGO)

- - ------------, 2000

Dear Shareholder:

In August of 1999, the Board  of Directors of GENROCO Inc. ("GENROCO")  approved
spinning off  the  Company's   digital  video   business  as a  separate  public
company.  This spin-off  is intended to focus  and strengthen the digital  video
business unit and enhance  the value of your  investment by focusing  management
time on each core business.  Since that time, we have been working diligently to
implement  this  plan.     In  October,   GENROCO  formed   a  new   subsidiary,
VideoPropulsion, Inc. ("VideoPropulsion"),  into which  GENROCO's digital  video
business  was  transferred,  effective  October  4,  1999.      The  Shares   of
VideoPropulsion  will  be  distributed  to  GENROCO  shareholders  on  or  about
- - --------,  2000   to  shareholders   of  record   as of ----------,   2000   and
VideoPropulsion, Inc will  have begun its  new life as  an independent   company
with you as one of its initial shareholders.

If you  are a  GENROCO shareholder  of record  as of  the close  of business  on
- - --------, 2000, you will receive one share of VideoPropulsion, Inc. common stock
for each share  of GENROCO  common stock that  you own.   VideoPropulsion  stock
certificates will be mailed beginning ---------, 2000.  No action is required on
your part to receive your VideoPropulsion shares.  You will not be required   to
either pay anything for the new shares or to surrender your GENROCO Shares.  The
Company believes that the receipt of VideoPropulsion Shares in the spin-off will
be subject to federal income tax.

The enclosed Information Statement describes the spin-off in detail and contains
important information  about  VideoPropulsion,  including  historical  financial
statements. I encourage you to read it carefully.

We are enthusiastic about the  prospects for VideoPropulsion's future  business.
GENROCO and VideoPropulsion are dedicated  to obtaining leadership positions  in
their respective markets and delivering superior value to their shareholders.

Thank you for your continued support as a shareholder.

Sincerely,

Carl A. Pick
Chairman and CEO
GENROCO, Inc.

(VIDEOPROPULSION, INC. LOGO)

- - ---------, 2000

Dear Fellow Shareholder:

You   are   about   to   become   a   shareholder   of   VideoPropulsion,   Inc.
("VideoPropulsion").  On behalf of all of us who are part of VideoPropulsion,  I
am pleased to welcome you as a shareholder.

The  document  that   follows  contains  information   about  the  spin-off   of
VideoPropulsion, Inc.  from GENROCO,  Inc. as  well as  important financial  and
other information about VideoPropulsion.  I encourage you to read this  document
and become familiar with your new company.

Although we are a new company, we nonetheless have a rich heritage that includes
years of participation in the electronics  industry as a supplier and  innovator
of network interface equipment .  It is a heritage that we intend to build  upon
as an independent company.

I believe there are significant opportunities for our company that will be  well
served by the business focus resulting  from the spin-off.  Our management  team
is eager to distinguish VideoPropulsion, Inc.  I hope you will agree, and  share
in our future.

Barbara R. Pick
President and Chief Executive Officer
VideoPropulsion, Inc.

                             INFORMATION STATEMENT

                             VideoPropulsion, Inc.

                                  Common Stock

Consider carefully the risk factors, beginning on page 16 of this document.

Stockholder approval of the distribution of VideoPropulsion common stock is  not
required.  We are not asking you for a proxy and we request that you do not send
us a proxy.  While the distribution is expected to be taxable as a dividend, you
are not required to make a payment for the VideoPropulsion shares.

We are providing this information statement to you as a shareholder of  GENROCO,
Inc. in connection with the distribution  by GENROCO to its shareholders of  all
of the stock  that it owns  of VideoPropulsion, which  is equal to  100% of  the
total stock of VideoPropulsion.

The spin-off  distribution will  be made  on -------,  2000 to  shareholders  of
record on -------, 2000.  If you are a shareholder of GENROCO, you will  receive
one share of VideoPropulsion for every one share of GENROCO stock that you  hold
on the record date.  Certificates for the shares will be mailed to you, or  your
brokerage account, on or  about -------, 2000.   You will  not need to  exchange
your GENROCO certificates.

This information  statement is  subject to  completion and  will not  be  issued
before the SEC Form 10SB becomes effective.

Neither  the  Securities  and  Exchange  Commission  nor  any  state  securities
commission has  approved  or disapproved  the  VideoPropulsion Common  Stock  or
determined that  the  information  statement  is  truthful  or  complete.    Any
representation to the contrary is a criminal offense.

                               TABLE OF CONTENTS

                                                                          Page
                                                                          ----
SUMMARY                                                                    17
     The Distribution                                                      18
     Tax Consequence                                                       19
     Why is GENROCO spinning off VideoPropulsiono                          21
     What do I have to do to participate in the distributiono              22
INTRODUCTION                                                               22
     History                                                               22
THE DISTRIBUTION                                                           24
     Reasons for the Distribution                                          24
     Distribution Agent                                                    25
     Manner of Effecting the Distribution                                  25
     Results of the Distribution                                           26
     Certain Federal Income Tax Consequences of the Distribution           26
     Listing and Trading of Shares of Company Common Stock                 29
     Dividend Policy                                                       29
     Relationship between GENROCO and the Company after the Distribution   30
     Reasons for Furnishing the Information Statement                      31
FINANCING                                                                  31
INVESTMENT CONSIDERATIONS AND RISK FACTORS                                 31
     Company Indebtedness                                                  32
     Lack of Operating History as an Independent Entity                    33
     Dependence upon Certain Customers and Suppliers                       33
     Market for the Company's Products                                     34
     Technological Changes                                                 34
     Acceptance of Technology                                              34
     Customers                                                             35
     Industry Segments                                                     35
     Inability to Penetrate the Digital Video  Market                      35
     Competitive Pricing Pressures may Increase                            36
     New Products may Contain Undetected Hardware and Software Errors      36
     Suppliers                                                             37
     Components                                                            38
     Regulatory Approvals May Not Be Complied With                         39
     Quarterly Fluctuations                                                39
     Loss of Key Personnel or Inability To Hire Additional
       Qualified Personnel                                                 40
     Intellectual Property May Not Protect the Company                     40
     International Sales May Not Materialize                               41
     No Prior Public Market for Common Stock                               42
     Dividend Policy                                                       43
     Competition                                                           43
CAPITALIZATION                                                             44
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
  CONDITION AND RESULTS OF OPERATIONS                                      45
     Overview                                                              45
     Years Ended December 31, 1999 and 1998                                45
     Selected Historical  Financial Data                                   45
     Liquidity and Capital Resources                                       48
BUSINESS OF THE COMPANY                                                    49
     General                                                               49
     Business Strategy                                                     50
     Markets Defined                                                       50
     The Company's Current Products                                        51
     Future Products                                                       53
     Patents, Trademarks and Other Intellectual Property                   53
     Sales and Marketing / Distribution and Sales Channels                 54
     Major Customers                                                       54
     Competition                                                           55
     Research and Development                                              55
     Employees                                                             55
     Facilities                                                            56
     Suppliers                                                             56
     Fiscal Year End                                                       58
     Legal Proceedings                                                     58
     Transactions and Agreements between the Company and GENROCO           58
MANAGEMENT OF THE COMPANY                                                  63
     Directors and Executive Officers                                      63
     Committees of the Board of Directors                                  65
     Directors Compensation                                                65
EXECUTIVE COMPENSATION                                                     67
     Historical Compensation                                               67
     Security Ownership in VideoPropulsion
       by its Directors and Executive Officers                             68
     Employee Stock Ownership Plan (ESOP)                                  70
     Employment and Non-Compete Agreements                                 71
DESCRIPTION OF COMPANY CAPITAL STOCK                                       72
     General                                                               72
     Common Stock of VideoPropulsion, Inc                                  72
     Authorized Capital Stock                                              72
     Common Stock                                                          73
     Transfer Agent                                                        73
PURPOSES AND EFFECTS OF CERTAIN PROVISIONS OF THE COMPANY'S ARTICLES OF
  INCORPORATION, BY-LAWS AND WISCONSIN STATUTORY LAW                       74
     General                                                               74
     Classified Board of Directors                                         75
     Certain Anti take-over Provisions                                     76
     Certain Wisconsin Anti-Takeover Effects                               79
DIVIDEND POLICY                                                            81
LIABILITY AND INDEMNIFICATION OF DIRECTORS AND OFFICERS                    81
     Limitation on Liability of Directors                                  81
     Indemnification and Insurance                                         82
AVAILABLE SEC FILING INFORMATION                                           83
APPENDIX A - FINANCIAL STATEMENTS -VIDEOPROPULSION, INC.                   84
APPENDIX B  - ARTICLES OF INCORPORATION, VIDEOPROPULSION, INC.            117
APPENDIX C - BY-LAWS OF VIDEOPROPULSION, INC.                             119

SUMMARY

        This  Summary is qualified  by the more  detailed information set  forth
elsewhere in this Information  Statement which should be  read in its  entirety.
Capitalized terms used but not defined in this summary are defined elsewhere  in
this Information  Statement.   To better  understand the  distribution, and  the
business and financial position of VideoPropulsion, you should review the entire
document.

THE DISTRIBUTION

Distributing Company               GENROCO,   Inc.   a   Wisconsin   corporation
                                   ("GENROCO").

Distributed Company                VideoPropulsion,    Inc.,     a     Wisconsin
                                   corporation in  the  development  stage  (the
                                   "Company"),  which   will  design,   develop,
                                   manufacture  and  market  its  Digital  Video
                                   Broadcast ("DVB")  products  to  be  sold  to
                                   customers within the  digital video  industry
                                   worldwide.

Distribution Ratio                 One share  of  Company Ccommon    Sstock  for
                                   every one share of  GENROCO stock held as  of
                                   the Record Date.

Securities to be Distributed       There are  4,401,642 shares of GENROCO common
                                   stock outstanding.   4,401,642 shares of  the
                                   Company VideoPropulsion  cCommon Sstock  will
                                   be distributed.

Record Date                        -------, 2000 (close of business).

Distribution Date.                 -------, 2000.

TAX CONSEQUENCE

Tax Consequence                    The   tax    basis   of    the   shares    of
                                   VideoPropulsion, Inc.  stock  received  by  a
                                   holder of GENROCO  stock in the  Distribution
                                   will be  equal to  the fair  market value  of
                                   such shares of  VideoPropulsion, Inc. at  the
                                   time of Distribution.

                                   Promptly after the distribution,GENROCO  will
                                   furnish each  holder ana  notice  information
                                   statement  indicating  the   amount  of   the
                                   distribution  to   the  holder   which   isit
                                   estimates will be treated as a dividend.

Risk Factors                       See  "Investment   Considerations  and   Risk
                                   Factors" for a discussion of the risk factors
                                   that should be considered in connection  with
                                   the shares received in the Distribution.

Principal Office of Company        VideoPropulsion, Inc.,    251  Info  Highway,
                                   Slinger, WI 53086    Phone # 262-644-1000

Why is GENROCO spinning off        GENROCO  is  creating  an independent company
VideoPropulsion?                   for  its  digital   video  business   because
                                   GENROCO's management  believes  the  combined
                                   value of  two  separate  businesses  will  be
                                   greater than the value of GENROCO as a whole.
                                   VideoPropulsion  will  focus  solely  on  its
                                   business and  the  market  will  be  able  to
                                   directly value VideoPropulsion's  activities.

What do I have to do to            Nothing.  If you own GENROCO's shares  on the
participate in the distribution?   record date, you  will receive  one share  of
                                   VideoPropulsion common stock  for each  share
                                   of GENROCO  common  stock.    The  number  of
                                   shares of  GENROCO common  stock  outstanding
                                   will  not   change  as   a  result   of   the
                                   distribution.

Will the distribution affect       Yes.  After  the  distribution,  the  trading
the trading price of GENROCO       price of  GENROCO common  stock is  likely to
common stock                       trade lower.    Until the  market  has  fully
                                   analyzed  VideoPropulsion's   business,   the
                                   price of  both GENROCO  and Video  Propulsion
                                   will likely fluctuate.

Who do I contact for more          Before the distribution, please contact
Information?                       GENROCO, Inc.
                                   Attention: Carl A. Pick, Chairman and CEO
                                   Phone: 414-732-7433
                                   E-Mail: [email protected]
                                           ----------------
                                                 Or
                                   Attention:    Keith   Brue,  Executive   Vice
                                   President and Chief Financial Officer
                                   Phone 414-732-5356
                                   E-Mail:  [email protected]
                                            -----------------

                                   After   the    Spin-off,    please    contact
                                   VideoPropulsion, Inc.
                                   Attention Barbara R. Pick, President and CEO
                                   Phone: 414-732-5433
                                   E-Mail:  [email protected]
                                            ------------------------
                                                Or
                                   Attention:   Keith  E.  Brue,  Secretary  and
                                   Treasurer
                                   Phone 414-732-5356
                                   E-Mail:  [email protected]
                                            -------------------------

Relationship with GENROCO          GENROCO will have no stock ownership in the
After the Distribution.            Company after the Distribution.  The  Company
                                   and  GENROCO    have  entered  into   several
                                   agreements for the  purpose of giving  effect
                                   to  the  Distribution   and  defining   their
                                   ongoing   relationships.      These   include
                                   agreements providing for the transfer to  the
                                   Company of  substantially all  of the  assets
                                   and  liabilities   of   the   digital   video
                                   business, pursuant to which GENROCO generally
                                   will   indemnify    the    Company    against
                                   liabilities, litigation  and  claims  arising
                                   out of all GENROCO operations not transferred
                                   to the  Company,  and the  Company  generally
                                   will indemnify  GENROCO against  liabilities,
                                   litigation and  claims  arising  out  of  the
                                   digital  video   business.     In   addition,
                                   following the Distribution Date, the  Company
                                   and  GENROCO   intend   to   continue   other
                                   commercial  transactions  pursuant  to  arms-
                                   length negotiations in  the ordinary  course.
                                   See "BUSINESS OF THE COMPANY."

INTRODUCTION

HISTORY

     VideoPropulsion designs and sells  a range of digital  video products which
     provide enabling  technology  for  a  variety  of applications  that  allow
     consumers to use  their TV sets  for interactive services  including email,
     home shopping, web browsing, video-on-demand and  Internet based telephony.
     A typical application for the Company's  products is providing connectivity
     between the video servers (which store media that  is available to be sent,
     via cable TV,  to a  set-top decoder box  at a  consumers location)  in the
     central office of any given cable TV provider  and the cable headend (which
     is the electronic device  in the central  office of the  cable company that
     forwards all TV signals  from the central  office to the  cables leading to
     the consumers' set-top box).

     GENROCO (VideoPropulsion's  sole  shareholder)  designs,  manufactures  and
     sells a  range of  high-performance  network interface  cards,  bridges and
     switches.  GENROCO's products are used in Storage Area Networks (SANs) that
     connect data storage to computer processors.

     VideoPropulsion's principal  executive  offices  are located  at  251  Info
     Highway, Slinger, WI 53086.
          Telephone (262)-644-1000.
          Internet address is: www.videopropulsion.com.
                               -----------------------

     GENROCO's principal executive offices are located at 255 Info Highway,
     Slinger, WI 53086.
          Telephone  (262)-644-8700
          Internet address is: www.genroco.com
                               ---------------

     GENROCO operates two segments - a storage area network (SAN) segment and  a
     digital video segment.

     The Board  of  Directors  of  GENROCO  has  declared  a  distribution  (the
     "Distribution"), payable in accordance with  the terms of the  Contribution
     Agreement to the holders of GENROCO  common stock at the close of  business
     on -------,  2000 (the  "Record Date"),  of one  Share of  VideoPropulstion
     common stock for each Share of  common stock of GENROCO (the  "Distribution
     Ratio") held  on  the Record  Date.   The  Shares  to be  distributed  will
     constitute all of the outstanding Shares of the Company.  See  "DISCRIPTION
     OF COMPANY CAPITAL STOCK".  The Distribution is scheduled to occur on  ----
     ---, 2000 (the  "Distribution Date").   See "THE DISTRIBUTION  - Manner  of
     Effecting the Distribution."

     The  Company  is  voluntarily  registering  its  common  stock  under   the
     Securities Exchange Act of 1934 (as  amended) by filing an SEC Form  10-SB.
     This filing will serve  to obligate the Company  to be a reporting  company
     under Section 13 or 15 (d) of the  Securities and Exchange Act of 1934  (as
     amended).   There is  not currently  a  public market  for  VideoPropulsion
     Shares and there  can be no  assurance that an  active market will  develop
     following the Distribution.

     In its  resolutions  authorizing the  Distribution,  the GENROCO  Board  of
     Directors has reserved the right to abandon or postpone the distribution at
     any time  prior to  the  Distribution Date,  although  such action  is  not
     anticipated.  See "THE DISTRIBUTION - Manner of Effecting the Distribution"
     and "FINANCING."

     The fair market  value of  the forthcoming VideoPropulsion  spin-off, which
     GENROCO believes will be treated as a  taxable dividend, has been estimated
     by  an   independent  third-party   professional  appraisal   firm   to  be
     approximately $400,000 in the aggregate (approximately $.09 per share based
     upon 4,401,642 shares estimated to be issued upon the Distribution).

THE DISTRIBUTION

REASONS FOR THE DISTRIBUTION

     The primary reason  for the distribution  is to  enhance total  shareholder
     value over the long  run.  Even though  some technological overlap  exists,
     the general markets and customer bases served by GENROCO's SAN and  digital
     video businesses  are  different.  GENROCO's  management believes that  the
     different customer  base of  each business  unit requires  that a  separate
     sales, distribution and service infrastructure be  put into place in  order
     to maximize the  chances for  economic success  for each  of the  entities.
     Given that  these  infrastructures  already  include  unrelated  groups  of
     strategic  business alliances, management has determined that it will be in
     the best interest of GENROCO's current  shareholders to cause each  company
     to be operated as a separate  entity.

     In determining  whether  the Distribution  was  in its  shareholders'  best
     interests, GENROCO considered  a number  of factors,  including the  short,
     intermediate and long-term business impact on GENROCO and the Company,  the
     tax consequences of  the distribution, the  likelihood of   completing  the
     transaction  and  the  costs  to  be   incurred  in  connection  with   the
     transaction.   GENROCO recognizes  that the  formation of  the Company  may
     entail additional  incremental costs  for  management, staff,  systems  and
     support functions, however,  GENROCO believes  the benefits to GENROCO  and
     its shareholders outweigh these incremental costs.

DISTRIBUTION AGENT

     The distribution agent ("Distribution Agent") is Fidelity Transfer Company,
     Registrar & Transfer Agent, 1800 South West Temple, Suite #310, Box 53,
     Salt Lake City, UT 84115  (801) 484-7222.

MANNER OF EFFECTING THE DISTRIBUTION

     The Distribution will be made on  -------, 2000 to  shareholders of  record
     of GENROCO common stock at the close of business on the Record Date.  Prior
     to the  Distribution  Date,  and  in  accordance  with  the  terms  of  the
     Contribution Agreement, GENROCO will deliver all of the outstanding  shares
     owned by it to the distribution  agent for distribution.  The  distribution
     agent will mail, beginning on or about the Distribution Date,  certificates
     representing  the Shares  to GENROCO shareholders of  record on the  Record
     Date.  Each GENROCO shareholder will  receive one Share of  VideoPropulsion
     common stock for every one Share of GENROCO common stock held on the Record
     Date.  GENROCO shareholders will not be required to pay for Shares received
     in the Distribution, or  to surrender or exchange  GENROCO common stock  in
     order to receive Shares of the Company.  No vote of GENROCO shareholders is
     required or  sought  in  connection  with  the  Distribution,  and  GENROCO
     shareholders have no appraisal rights in connection with the distribution.

     IN  ORDER  TO  BE  ENTITLED  TO  RECEIVE  SHARES  OF  THE  COMPANY  IN  THE
     DISTRIBUTION, GENROCO SHAREHOLDERS  MUST BE  SHAREHOLDERS AT  THE CLOSE  OF
     BUSINESS ON THE RECORD DATE.

RESULTS OF THE DISTRIBUTION

     After  the  Distribution,  the  Company  will  be  an  independent,  public
     reporting company. Immediately after the Distribution, the Company  expects
     to  have  approximately  170  shareholders  of  record  and   approximately
     4,401,642 Shares  outstanding,  based on  the  estimated number  of  record
     shareholders and  outstanding Shares  of common  stock  of GENROCO  on  the
     Record Date, and  the Distribution ratio  of one  Share of  VideoPropulsion
     common stock  for every  one Share  of GENROCO  common stock.   The  actual
     number of Shares  to be  distributed will be  determined as  of the  Record
     Date.  The Distribution will not affect the number of outstanding Shares of
     GENROCO common stock.

CERTAIN FEDERAL INCOME TAX CONSEQUENCES OF THE DISTRIBUTION

     THIS TAX CONSEQUENCE DISCUSSION  IS INTENDED ONLY AS  A DESCRIPTION OF  THE
     MATERIAL FEDERAL INCOME TAX CONSEQUENCES OF THE DISTRIBUTION.  IT IS NOT  A
     COMPLETE ANALYSIS  OR  DESCRIPTION OF  ALL  POTENTIAL TAX  EFFECTS  OF  THE
     DISTRIBUTION.  THE DISCUSSION DOES NOT ADDRESS ALL OF THE TAX  CONSEQUENCES
     THAT MAY BE  RELEVANT TO PARTICULAR  TAXPAYERS IN LIGHT  OF THEIR  PERSONAL
     CIRCUMSTANCES OR  TO  TAXPAYERS  SUBJECT TO  SPECIAL  TREATMENT  UNDER  THE
     INTERNAL REVENUE CODE OF  1986, AS AMENDED (THE  "CODE") SUCH AS  INSURANCE
     COMPANIES,  FINANCIAL  INSTITUTIONS,  DEALERS  IN  SECURITIES,  TAX  EXEMPT
     ORGANIZATIONS, FOREIGN CORPORATIONS, FOREIGN PARTNERSHIPS OR OTHER  FOREIGN
     ENTITIES AND INDIVIDUALS WHO  ARE NOT CITIZENS OR  RESIDENTS OF THE  UNITED
     STATES.

     The distribution of the  shares of VideoPropulsion, Inc.  should be treated
     as a taxable distribution  with respect to  the GENROCO common  stock.  The
     amount of the distribution received by each  holder of GENROCO common stock
     will equal the  fair market  value of the  shares of  VideoPropulsion, Inc.
     received.  If a trading market develops  for the shares of VideoPropulsion,
     Inc. within a  reasonable period  after the  Distribution, the  fair market
     value of the  VideoPropulsion, Inc.  stock should be  based on  the selling
     price in the  market.  If  no selling prices  are available, then  the fair
     market value of the VideoPropulsion, Inc. stock should be determined taking
     into  account  all  of  the  facts  and  circumstances  including,  without
     limitation, VideoPropulsion, Inc.'s  net worth, prospective  earning power,
     dividend paying capacity and other relevant factors.  Based on an appraisal
     by an independent third-party professional appraisal  firm, the fair market
     value  of  VideoPropulsion, Inc.  stock, as  of December  31, 1999,  was or
     approximately $.09 per share (based upon  approximately 4,401,642 shares to
     be issued upon the Distribution).

     The amount  of the  distribution to  each holder  of GENROCO  common  stock
     should for federal income tax purposes be treated as a dividend  includable
     in gross income to the extent of  the holder's pro rata share of  GENROCO's
     earnings and profits.   If  the amount of  the distribution  to the  holder
     exceeds the holder's pro  rata share of the  GENROCO earnings and  profits,
     the distribution to the extent of  such excess will be applied against  and
     reduce the basis of the holder's GENROCO common stock (but not below  zero)
     and any remaining amount will be  treated as a capital gain (provided  that
     the GENROCO common stock is  held as a capital  asset).  Such capital  gain
     will be a long-term capital gain if the GENROCO common stock has been  held
     for more than twelve months.

     To the extent the amount of the distribution is treated as a dividend to  a
     corporate holder of GENROCO common stock,  for federal income tax  purposes
     the holder will  be (1) eligible  for a deduction  of a portion  (generally
     70%)  of  the  amount  of  the   dividend  received  (subject  to   special
     limitations); and (2) subject to the "extraordinary dividend" provisions of
     the Code.  Under recently enacted legislation, in the case of a dividend to
     a corporate stockholder that has held GENROCO stock for 2 years or less  at
     the time of the Distribution which constitutes an extraordinary dividend as
     defined in Section 1059(c)  of the Code, the  nontaxed portion of any  such
     dividend would reduce a corporate stockholder's basis in the GENROCO  stock
     but not  below zero  and would  thereafter  be taxable  as a  capital  gain
     (provided that the GENROCO stock was held as a capital asset).   Generally,
     an extraordinary dividend is a dividend with respect to a share of stock if
     the amount of  the dividend exceeds  one of  several threshold  percentages
     (generally 10%) of the  tax basis in  the share of  stock.  Dividends  paid
     within certain periods may  be aggregated and treated  as one dividend  for
     this purpose.  Various  exceptions and special  rules apply in  determining
     whether a dividend is an extraordinary dividend.

     The tax basis of  the shares of VideoPropulsion,  Inc. stock received by  a
     holder of  GENROCO stock  in the  Distribution will  be equal  to the  fair
     market value  of  such shares  of  VideoPropulsion,  Inc. at  the  time  of
     Distribution.

     GENROCO will furnish  each holder an  information statement indicating  the
     amount of the distribution to the holder which is treated as a dividend.

     GENROCO should incur a gain on the distribution of the shares to the holder
     of GENROCO common stock equal to the excess of the fair market value of the
     VideoPropulsion, Inc. shares distributed over  GENROCO's tax basis for  the
     shares.

     THIS TAX  CONSEQUENCE SUMMARY  IS NOT  INTENDED  TO BE,  NOR SHOULD  IT  BE
     CONSTRUED TO BE, LEGAL  OR TAX ADVICE TO  ANY PARTICULAR HOLDER OF  GENROCO
     STOCK.  GENROCO SHAREHOLDERS ARE URGED TO CONSULT THEIR OWN TAX ADVISORS AS
     TO THE SPECIFIC  TAX CONSEQUENCES TO  THE SHAREHOLDER  OF THE  DISTRIBUTION
     INCLUDING INCOME TAX  RETURN REPORTING REQUIREMENTS  AND THE  APPLICABILITY
     AND EFFECT OF FOREIGN, STATE, LOCAL AND OTHER TAX LAWS.

LISTING AND TRADING OF SHARES OF COMPANY COMMON STOCK

     The Company has filed an  SEC Form 10-SB which  will serve to obligate  the
     Company to  be a  reporting company  under  Section 13  or  15 (d)  of  the
     Securities and Exchange Act of 1934 (as amended).  There is not currently a
     public market for VideoPropulsion Shares and there can be no assurance that
     an active market will develop following the Distribution.

     The Shares distributed  to GENROCO  shareholders will  be freely  tradable,
     except for Shares received by persons who may be deemed to be  "affiliates"
     of  the  Company  under  the  Securities  Act  of  1934,  as  amended  (the
     "Securities Act").   Persons  who may  be deemed  to be  affiliates of  the
     Company after the  distribution generally include  individuals or  entities
     that control,  are controlled  by, or  are under  common control  with  the
     Company and may include directors and  certain officers of the Company,  as
     well as principal shareholders of the Company.

     Persons who are affiliates of the Company will be permitted to sell  Shares
     owned by them only  pursuant to an  effective registration statement  under
     the Securities Act or  an exemption from  the registration requirements  of
     the Securities Act, such as under Rule 144.   It is not expected that  Rule
     144   will   be  available  for the  sale  of Shares  by  affiliates  until
     approximately   ---------, 2000  (90 days  after the  effectiveness of  the
     Company's  registration  statement  referred  to  herein  under  "Available
     Information").   It  is believed  that  persons who  may  be deemed  to  be
     affiliates of the Company after the Distribution will own approximately ---
     --% of the outstanding Shares.   See "MANAGEMENT OF THE COMPANY -  Security
     Ownership of Directors and Executive Officers."

DIVIDEND POLICY

     The Company does  not intend to  pay cash dividends  on the Company  Common
     Stock in the foreseeable future. Rather, it is currently anticipating  that
     any Company earnings will be retained  for use in its business. The  future
     payment of dividends will depend on business decisions that will be made by
     the Company's Board of Directors from time to time, based on the results of
     operations and financial condition of the  Company and such other  business
     considerations as the Board of Directors considers relevant.

RELATIONSHIP BETWEEN GENROCO AND THE COMPANY AFTER THE DISTRIBUTION

     After the Distribution, GENROCO  will have no  stock ownership interest  in
     the Company.  A series of agreements have been entered into between GENROCO
     and the Company providing for, among other things, the transfer of  certain
     assets to, and the assumption of certain liabilities by the Company.  As  a
     result  of  these  arrangements,  substantially  all  of  the  assets   and
     liabilities of  the  digital video  business,  reflected in  the  financial
     information  and  related  notes  included  elsewhere  herein,  have   been
     transferred to the Company.   See "CAPITALIZATION  - Summary of  Historical
     Financial Data" and  "BUSINESS OF THE COMPANY - Transactions and Agreements
     between the Company  and GENROCO."  See also  the "APPENDIX  A -  FINANCIAL
     STATEMENTS OF  VIDEOPROPULSION,  INC.".   In  addition,  the  parties  have
     provided for  certain  cross-indemnities, principally  to  place  financial
     responsibility for the digital video business with the Company and to place
     financial responsibility for other GENROCO business with GENROCO.

     The Company also  has entered  into agreements  with GENROCO  that fix  the
     respective responsibilities  of  GENROCO  and  the  Company  regarding  the
     following:  Employee benefit and compensation matters, taxes,  intellectual
     property  rights,  certain  interim  administrative  services,   insurance,
     litigation and  other  claims,  the  transfer  of  real  estate  and  other
     miscellaneous matters.   See "BUSINESS OF  THE COMPANY  - Transactions  and
     Agreements between  the  Company  and GENROCO."  The  Company  and  GENROCO
     intend to continue to engage in  commercial transactions pursuant to  arms-
     length negotiations in the ordinary course of business.

REASONS FOR FURNISHING THE INFORMATION STATEMENT

     This Information Statement is being furnished by GENROCO solely to  provide
     information to  shareholders of  GENROCO, who  will receive  Shares in  the
     Distribution.  It is not, and should not to be construed as, an  inducement
     or encouragement to buy or sell  any securities of GENROCO or the  Company.
     The information  contained in  this Information  Statement is  believed  by
     GENROCO to  be accurate  as of  the date  set forth  on the  cover of  this
     Information Statement.   Changes  may occur  after that  date, and  neither
     GENROCO nor the Company will update the information, except as required  by
     law in the normal course of their respective public disclosure practices.

FINANCING

     GENROCO intends  to  provide  interim financing  in  amounts,  believed  by
     management, adequate to allow the Company to meet its financial obligations
     for a period of one year.  However, there is no guarantee that GENROCO will
     have the  financial ability  to meet  all obligations.   In  the case  that
     GENROCO is unable to provide additional  support for one year, the  Company
     will need to raise additional capital either through a private placement or
     an offering  of Company  stock.   Further the  Company will  need to  raise
     capital to fund  operation beyond 2000.   There can  be no assurances  that
     there will be  a market for  Company stock or  that capital  can be  raised
     through a private placement.  See "MANAGEMENT'S DISCUSSION AND ANALYSIS  OF
     FINANCIAL CONDITION  AND  RESULTS OF  OPERATIONS  - Liquidity  and  Capital
     Resources".

INVESTMENT CONSIDERATIONS AND RISK FACTORS

     Shareholders of GENROCO should be aware that the Distribution and ownership
     of the Shares involves certain investment considerations and risk  factors,
     including  those  described  below   and  elsewhere  in  this   Information
     Statement, which  could  adversely  affect the  value  of  their  holdings.
     Neither GENROCO nor the Company makes,  nor is any other person  authorized
     to make, any representations as to the future market value of the Shares.

     Any forward-looking  statements  contained in  this  Information  Statement
     should not be relied upon as predictions of future events.  Such statements
     are necessarily  dependent on  assumptions, data  or  methods that  may  be
     incorrect or  imprecise  and  that may  be  incapable  of  being  realized.
     Investors are hereby notified that  such information reflects the  opinions
     of Company management  as to the  future.  Investors  should use their  own
     judgment as to  the significance of  this information  to their  individual
     investment decisions.

COMPANY INDEBTEDNESS

     GENROCO intends  to  provide  interim financing  in  amounts,  believed  by
     management, adequate to allow the Company to meet its financial obligations
     for a period of one year.  However, there is no guarantee that GENROCO will
     have the  financial ability  to meet  all obligations.   In  the case  that
     GENROCO is unable to provide additional  support for one year, the  Company
     will need to raise additional capital either through a private placement or
     an offering  of Company  stock.   Further the  Company will  need to  raise
     capital to fund  operation beyond 2000.   There can  be no assurances  that
     there will be  a market for  Company stock or  that capital  can be  raised
     through a private placement. See  "MANAGEMENT'S DISCUSSION AND ANALYSIS  OF
     FINANCIAL CONDITION  AND  RESULTS OF  OPERATIONS  - Liquidity  and  Capital
     Resources".

LACK OF OPERATING HISTORY AS AN INDEPENDENT ENTITY

     The digital video business has been  conducted as a product line under  the
     direction  of  a  product  manager   for  approximately  four  years   and,
     accordingly,  the  Company  does  not  have  an  operating  history  as  an
     independent public company.  The Company was formed in October 1999  solely
     for the purpose of effecting the Distribution, and will own and conduct the
     business previously conducted  by the digital  video business product  line
     management team.  Management  of the Company  has historically relied  upon
     GENROCO for  substantially  all  administrative services  required  by  the
     Company.  After the Distribution Date, the Company will be responsible  for
     maintaining  its   own  administrative   functions,  except   for   certain
     transitional services  provided  by  GENROCO.    See  "THE  DISTRIBUTION  -
     Relationship between  GENROCO  and  the Company  after  the  Distribution,"
     "MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
     OPERATIONS" and  "BUSINESS OF  THE COMPANY  - Transactions  and  Agreements
     between the Company and GENROCO."

     Following the Distribution, the Company  will be responsible for  obtaining
     and maintaining its own financing relationships, except for a  transitional
     loan from GENROCO on an interim basis.  See "FINANCING."

DEPENDENCE UPON CERTAIN CUSTOMERS AND SUPPLIERS

     The Company's business  is highly focused  in the  Digital Video  Broadcast
     industry with 100% of sales coming  from approximately 15 manufacturers  of
     video servers and video signal  transmission equipment providers.   Details
     on customers are included in the following pages.There can be no assurances
     that these  relationships  will  continue nor  that  the  Company  will  be
     successful in  its  efforts to  provide  goods  and services  to  a  larger
     customer base.

MARKET FOR THE COMPANY'S PRODUCTS

     A market for  the Company's  products may not  develop.   If a  significant
     market for digital video products does not develop, the Company's  business
     may fail.   The  Company's growth  will be  limited if  DVB technology  and
     solutions do not become widely accepted.  The Company's product development
     and marketing efforts are  focused on the digital  video market, which  has
     only recently begun to  develop and is evolving  rapidly.  The markets  for
     new technology frequently develop more slowly than the technology  targeted
     to these markets.

TECHNOLOGICAL CHANGES

     The Cable  Television  (CATV)  market is  subject  to  rapid  technological
     change.   These  include changes  in  customer requirements,  frequent  new
     product introductions  and enhancements  and evolving  industry  standards.
     The Company's success  depends in  part on its  ability to  keep pace  with
     technological developments and  emerging industry standards.   The  Company
     must also  respond  to  evolving customer  requirements  by  enhancing  its
     current products and developing new products.  There is a risk that if  the
     Company fails to anticipate or respond rapidly to advances in technology by
     adapting its products appropriately, its products may become obsolete.   If
     this occurs, the business could be adversely affected.

ACCEPTANCE OF TECHNOLOGY

     The Company's  business  strategy includes  the  sale of  technology  which
     depends on  industry acceptance  of DVB  as  a standard  of choice.    This
     technology is also dependent on the  availability of software and thus  the
     loss of significant  numbers of  key software  development personnel  would
     adversely impact the future results of the Company.

CUSTOMERS

     The demands of customers are constantly changing.  The increased demand  of
     customers and the increasing presence of the Internet, in everyday markets,
     are creating a customer  base that demands a  quicker response time.   This
     customer expectation, coupled with the global economies, make meeting these
     expectations a constant challenge, especially  for small companies who  may
     not be able to attract the capital resources needed to meet these demands.

     The Company's customer portfolio is composed of a few global companies  who
     issue  purchase  orders  that  to  date  have  not  been  large  multi-year
     contracts.   The  Company's  dependence on  key  customers  exposes  it  to
     sporadic order rates, which require higher than normal inventory levels  to
     support the business.

INDUSTRY SEGMENTS

     The Company operates in only one industry segment as a developer,  marketer
     and manufacturer of DVB based computer hardware, and thus the Company  will
     be significantly impacted by changes in the industry.

INABILITY TO PENETRATE THE DIGITAL VIDEO  MARKET

     The Company's ability to penetrate the  digital video market is a  function
     of its:

       1.  Success in implementation of software drivers for various platforms.
       2.  Ability to join with appropriate Video Server suppliers as  strategic
           technology partners.
       3.  Ability  to join  with  appropriate  integration,  installation,  and
           maintenance partners.

     Failure to accomplish any one or all of the above could cause the  business
     to fail.  There can be no assurance that the Company will be profitable  or
     meet its goals.

COMPETITIVE PRICING PRESSURES MAY INCREASE

     Because  of  competitive  pricing  pressures,  the  average  price  of  the
     Company's products may  decline, resulting in  a decrease  in revenues  and
     gross margins.  The Company expects that the average price of its  products
     will decrease in the  future in response  to competitive pricing  pressures
     and changes in product mix and other factors.  If the Company is unable  to
     offset these decreases by  increasing its sales  volumes, its revenues  and
     profits will decline.   In  addition, to  maintain its  gross margins,  the
     Company must develop and introduce  new products and product  enhancements,
     and it must continue to reduce the manufacturing cost of its products.   If
     the Company fails to do this, its business could suffer.

NEW PRODUCTS MAY CONTAIN UNDETECTED HARDWARE AND SOFTWARE ERRORS

     New products that the Company develops may contain undetected hardware  and
     software errors, which could require  significant expenditures of time  and
     money to  correct,  harm its  relationships  with existing  customers,  and
     negatively impact its reputation in the industry.

     Despite its testing  and quality control  efforts, the Company  anticipates
     that errors may  be found from  time to time  in new  or enhanced  products
     after commercial introduction.   In  addition, the  Company's products  are
     combined with products  from other  vendors.   As a  result, when  problems
     occur, it may be difficult to identify the  source of the problem.  If  the
     Company is unable to rapidly correct  any errors, this could result in  the
     following consequences, among others:

       1.  Delay or loss of market acceptance of the Company's products.
       2.  Significant warranty or other liability claims.
       3.  Diversion  of   engineering   and  other   resources   from   product
           development efforts.
       4.  Significant customer relations problems.
       5.  Loss of credibility in the market.
       6.  Inability to sell its products until any errors are corrected.

     The Company's growth depends  on its digital video  products and if any  of
     the above events occur, the Company's business could be adversely impacted.

SUPPLIERS

     If the Company's subcontractors do not meet its manufacturing needs, it may
     not be able to produce and sell  its products.  The Company subcontracts  a
     majority of  its  production  activities,  including  the  manufacture  and
     assembly of certain products  from GENROCO (totaling  $132,269, or 100%  of
     the cost of goods sold in 1999).

     The  Company  and  its  major  supplier  (GENROCO)  currently  depend  upon
     qualified suppliers to  deliver high-quality products  in a timely  manner,
     but they  cannot  assure that  these  suppliers will  continue  to  perform
     satisfactorily.  The  Company currently does  not have  a long-term  supply
     contract with any of its subcontractors.  The Company's subcontractors  are
     not obligated  to  supply products  for  any  specific period,  or  in  any
     specific quantity,  except as  may be  provided  in a  particular  purchase
     order.

     The Company generally places orders with its subcontractors between one and
     three  months  before   scheduled  delivery  of   products  to   customers.
     Accordingly, if the Company inaccurately forecasts demand for its products,
     it may  be  unable  to obtain  adequate  manufacturing  capacity  from  its
     subcontractors to  meet its  customers' delivery  requirements, or  it  may
     accumulate excess inventories.   Poor performance by  one of the  Company's
     subcontractors would have a  material adverse effect  on business until  it
     finds an  alternative subcontractor.   The  Company cannot  assure that  it
     would be  able to  find an  alternative  subcontractor to  deliver  quality
     products at an acceptable price.  If the Company experiences problems  with
     any of  its  subcontractors,  the Company's  business  could  be  adversely
     affected.

     In addition, future growth may cause the Company to increase orders to  its
     subcontractors.  If this happens, the Company may not be able to accurately
     forecast its  needs  or manage  its  relationship with  its  subcontractors
     during the transition.

     Frequently, manufacturers  encounter delays  or difficulties  in  beginning
     volume production of  new product  lines.   If the  Company or  any of  its
     subcontractors is not able to  effectively manage the anticipated  increase
     in production volumes, the Company's business could suffer.

COMPONENTS

     The Company's dependence on a limited number of suppliers and the  possible
     unavailability of some  key components may  prevent it from  being able  to
     produce its products.

     Some of the components the Company uses in its products are available  only
     from a  single supplier,  or from  a limited  number of  suppliers.   These
     components may occasionally be in short  supply or unavailable from a  sole
     source supplier.  The following factors  could each have an adverse  effect
     on the Company's ability to obtain components for the Company's products:

       1.  Scarce quantities of components.
       2.  A reduction or interruption in component supply.
       3.  A disruption of existing supplier relationships.
       4.  An inability to develop alternative sources.
       5.  A significant increase in the price of components.

     If the Company is unable to purchase  components on a timely basis, it  may
     not be able to produce its products.

REGULATORY APPROVALS MAY NOT BE COMPLIED WITH

     If the  Company  fails to  comply  with evolving  regulatory  approvals  or
     government regulations,  it  may be  unable  to  sell its  products.    The
     Company's products  must  comply  with various  regulations  and  standards
     defined  by  the   Federal  Communications   Commission  and   Underwriters
     Laboratories in the United States.  Products sold internationally will also
     be required to comply with standards established by authorities in  various
     countries.  To  date the Company  believes it has  met such standards,  but
     those standards may change.

QUARTERLY FLUCTUATIONS

     Quarterly revenues  and operating  results may  fluctuate.   The  Company's
     quarterly revenues and operating results  have varied significantly in  the
     past and  are likely  to vary  significantly in  the future.   The  primary
     factors that affect quarterly results include the following:

       1.  The overall  strength  of the  economy,  timing, size  and  terms  of
           customer orders.
       2.  Changes in customer buying patterns.
       3.  Uncertainties associated with the introduction of any new product  or
           product enhancement.
       4.  The timing of  the announcement and introduction  of new products  by
           the Company or its competitors.
       5.  The  mix of  products  sold  and the  mix  of  distribution  channels
           through which products are sold.
       6.  Deferrals  of  customer  orders  in  anticipation  of  new  products,
           services or  product enhancements introduced  by the  Company or  its
           competitors.
       7.  Technological developments affecting  the data communication  network
           and storage market.

LOSS OF KEY PERSONNEL OR INABILITY TO HIRE ADDITIONAL QUALIFIED PERSONNEL

     The loss of the  services of any key  management employees or inability  to
     attract and  retain  qualified  personnel  or  delays  in  hiring  required
     personnel, particularly  engineers and  sales  personnel, could  delay  the
     development and  introduction  of,  and  negatively  impact  the  Company's
     ability to sell, its  products.  In addition  to key management  personnel,
     the Company's success depends on its  ability to attract and retain  highly
     skilled managerial, engineering, sales  and marketing and other  personnel.
     Competition for these  personnel is intense.   In recent  years, there  has
     been a strong demand for qualified  skilled and unskilled employees in  the
     Wisconsin area, where  the Company's main  operations are  located, and  in
     other areas  where  it  operates.    There  is  a  risk  that  it  will  be
     unsuccessful in attracting  and retaining the  personnel it  needs for  its
     business.

INTELLECTUAL PROPERTY MAY NOT PROTECT THE COMPANY

     The Company's business is dependent on  its intellectual property, and  its
     success in protecting its intellectual property could negatively affect its
     ability to compete.

     To establish and  protect the Company's  intellectual property rights,  the
     Company will  rely on  a combination  of patent,  copyright, trademark  and
     trade secret laws and restrictions on disclosure.  The Company also  enters
     into confidentiality or license agreements with consultants, customers  and
     corporate partners.  The Company cannot be certain that the steps it  takes
     to  protect  its   intellectual  property  will   adequately  protect   its
     proprietary rights,  or  that  others will  not  independently  develop  or
     otherwise acquire equivalent or superior technology.  In addition, the laws
     of some of the  countries in which  the Company's products  are, or may  be
     sold, may not protect the Company's proprietary rights as fully as the laws
     of the United States.

     The Company may be a party  to intellectual property litigation, either  to
     protect its intellectual property or as a result of an alleged infringement
     of others' intellectual property.  Any litigation or dispute, regardless of
     its success would likely result in substantial costs and be time consuming.
     An adverse determination could:

       1.  Subject the Company to significant liabilities from third parties.
       2.  Invalidate the Company's  proprietary rights and  require it to  seek
           licenses from or pay royalties to third parties.
       3.  Require the Company to develop appropriate alternative technology.
       4.  Require  the  Company  to  stop  using  the  challenged  intellectual
           property and/or stop selling its products that incorporate it.

     Any of these events could have an adverse effect on the business, financial
     condition and results of operations.

INTERNATIONAL SALES MAY NOT MATERIALIZE

     The Company may not  be successful in  its international sales  activities,
     which could adversely affect its growth.  The Company's international sales
     will be limited  if it is  unable to establish  and maintain  relationships
     with international distributors and original equipment manufacturers.  Even
     if the  Company increases  its international  sales efforts,  it cannot  be
     certain that it  will increase demand  for its products  in these  markets.
     The Company's international operations  are subject to  a number of  risks,
     including:

       1.  Longer sales cycles.
       2.  Difficulty in collecting accounts receivable.
       3.  Political and economic instability.
       4.  Reduced protection of intellectual property rights.
       5.  Protectionist  laws   and  business   practices  that   favor   local
           competition.
       6.  Dependence on local vendors.

     To date, none of the Company's  international revenues and costs have  been
     denominated in foreign currencies.  As  a result, an increase in the  value
     of the U.S. dollar relative to foreign currencies could make the  Company's
     products more expensive and therefore less competitive in foreign  markets.
     A portion of  the Company's international  revenues may  be denominated  in
     foreign  currencies  in  the  future,  which  would  subject  it  to  risks
     associated with fluctuations in those foreign currencies.

NO PRIOR PUBLIC MARKET FOR COMMON STOCK

     There is presently  no public  market for  the Company's  common stock  and
     there can be no assurance that an active market will develop following  the
     Distribution.  The prices at which  the shares trade will be determined  by
     the market  place  and could  be  subject to  significant  fluctuations  in
     response to  many  factors,  including, among  others,  variations  in  the
     Company's quarterly operating results, changing economic conditions in  the
     industries in  which the  Company participates  and changes  in  government
     regulations.    In addition, the  general stock market has in recent  years
     experienced  significant  price  fluctuations,   often  unrelated  to   the
     operating performance  of the  specific companies  whose stock  is  traded.
     Market fluctuations, as well as  economic conditions, may adversely  affect
     the market  price of  the Company  common stock.   Furthermore,  given  the
     relatively small market capitalization of the  Company, the market for  the
     Shares may be subject to  greater volatility than would  be the case for  a
     larger company.  See "The Distribution  - Listing and Trading of Shares  of
     Company common Stock."

DIVIDEND POLICY

     The Company does  not intend to  pay cash dividends  on the Company  Common
     stock in the foreseeable future. Rather, it is currently anticipating  that
     any Company earnings will be retained  for use in its business. The  future
     payment of dividends will depend on business decisions that will be made by
     the Company's Board of Directors from time to time based on the results  of
     operations and financial condition of the  Company and such other  business
     considerations as  the  Board of  Directors  considers relevant.    Certain
     covenants in the  Company's credit agreement  may restrict  the payment  of
     dividends by requiring the  maintenance of certain  financial ratios.   See
     "THE DISTRIBUTION - Dividend Policy" and "FINANCING."

COMPETITION

     The Company competes  with domestic  and foreign-based  competitors on  the
     basis of custom  product design,  engineering support,  quality and  price.
     While the number of direct competitors  is at the moment relatively  small,
     the emergence of  the Digital TV  market will  encourage competition  among
     potential suppliers.

CAPITALIZATION

     Historically, the Company has been capitalized 100% through equity
     contributions from GENROCO.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

OVERVIEW

     The Company's  objective  is to  maximize  stockholder value  by  executing
     strategies  that  focus   on  a  balance   of  three  priorities:   growth,
     profitability and liquidity.

     During the  first  three years  of  its  existence, as  a  division  within
     GENROCO, the Company focused its efforts on product and market  development
     activities with a  focus on  positioning the Company  to be  a supplier  of
     networking equipment  for  the  digital  video market.    In  the  view  of
     management, the time  for VideoPropulsion, Inc.  to operate  as a  separate
     publicly owned and traded company has arrived.

     As a  result,  GENROCO  has  capitalized  the  Company  at  a  level  which
     management feels  will allow  it  to function  as  a separate  entity  and,
     hopefully, enable it  to attract additional  investors and equity  capital.
     The Company will likely  require additional capital  as described below  to
     grow the company in the years ahead.

          YEARS ENDED DECEMBER 31, 1999 AND 1998

          SELECTED HISTORICAL  FINANCIAL DATA

                                          FOR YEAR ENDED DECEMBER 31,
                                         -----------------------------
                                           1999                1998
                                         ---------           ---------
          Net Sales                      $ 598,482           $ 329,120
          Cost of Goods Sold               132,269              88,404
                                         ---------           ---------
          Gross Profit                     466,213             240,716
                   %                         77.9%               73.1%
          Operating Expenses:
             Research and  Development     261,389             169,145
             Sales and Marketing           165,229              79,705
             Customer Service                5,011               5,098
             General and Administrative     82,764              38,258
                                         ---------           ---------
                   Total                   514,393             292,206
                                         ---------           ---------
          Operating Loss                 $ (48,180)           $(51,490)

     Net sales for 1999 were $598,482, compared to $329,120 for 1998.

     Gross profit for 1999 was $466,213  compared to $240,716 for 1998 or  77.9%
     and 73.1% of net sales for 1999 and 1998, respectively.

     The Company's major expense is personnel  costs. Most employees are  highly
     skilled and  thus costly  due to  the present  state of  the labor  market.
     Personnel costs traditionally represent approximately 65% of total overhead
     costs and expenses.

     For the two years  ended December 31, 1999,  operating expenses of  GENROCO
     were allocated to  the Digital Video  Division based on  the percentage  of
     hours worked for  the Digital  Video Division,  by employees  of   GENROCO,
     compared  to  total  hours  worked  by  employees  of  GENROCO  each  year,
     multiplied  by  the  GENROCO's  total  operating  expenses.      Management
     estimates that ,if  the Company had  been on a  stand-alone basis over  the
     past two years, operating expenses would have been substantially  identical
     to the allocated expenses included in the financial statements.

     Research and  development costs  are expensed  as incurred.   Research  and
     development expenses for 1999 were $261,389  compared to $169,145 in  1998,
     or 43.7% and  51.4% of net  sales for 1999  and 1998, respectively.     The
     Company expects  research and development costs  in 2000 and 2001 to be  in
     excess of 35% of net sales.

     Selling, customer service and general and administrative expenses for  1999
     were $253,004 compared to $123,061 in 1998  or 42.3% and 37.4% of net sales
     for 1999 and 1998, respectively.

     As of January  1, 2000,  the Company and  GENROCO entered  into an  Interim
     Administrative  Services   Agreement.      This   agreement   governs   the
     administrative and  manufacturing services  that GENROCO  will continue  to
     provide to  the company  on an  interim  basis.   In general  GENROCO  will
     provide certain financial, human  resource and information system  services
     (including use of the hardware and  furniture and fixtures associated  with
     these services).   Under  the  terms of  the  agreement, the  Company  will
     compensate GENROCO at negotiated fees which, the Company believes, would be
     comparable to rates  the Company  could have  achieved through  arms-length
     negotiations.

     Loss from operations in 1999 was $48,180 compared to $51,490 in 1998.

LIQUIDITY AND CAPITAL RESOURCES

     The Company's cash and  cash equivalent position as  December 31, 1999  was
     $9,947 as  compared  to  zero prior  to  incorporation  as  a  wholly-owned
     subsidiary of  GENROCO, Inc  in October  of 1999.   During  the year  ended
     December 31, 1999, net cash used   in operating activities was $146,150  as
     compared to $314,464 for the year ended December 31, 1998.

     Expenditures for plant and equipment prior to December 31, 1999 were  zero.
     Capital equipment in use by the Company is being provided by GENROCO on  an
     operating lease  basis.    The  Company  anticipates  that  it  will  begin
     acquiring its own  capital equipment during  the first quarter  of 2000  by
     entering into capital lease agreements with a lease company.

     GENROCO contributed  $146,097 and  $314,464 of  equity  in 1999  and  1998,
     respectively.  In  addition, on October  4, 1999,  GENROCO purchased  1,000
     shares of the Company's stock for $10,000.

     GENROCO's digital video business  financing requirements have  historically
     been fulfilled by GENROCO.  For the next year, GENROCO intends to  continue
     to provide this financial  support on an  arms-length business loan  basis.
     The Company believes that  business loans from GENROCO  and cash flow  from
     operations, will be adequate to  meet its anticipated capital  expenditure,
     working capital and operating expenditure  requirements in the short  term.
     However, management is  anticipating the need  to raise additional  working
     capital during  2000 and  may  consider a  private  placement or  a  public
     offering of VideoPropuslion common stock.

BUSINESS OF THE COMPANY

GENERAL

     VideoPropulsion designs and sells  a range of digital  video products which
     provide enabling  technology  for  a  variety  of applications  that  allow
     consumers to use  their TV sets  for interactive services  including email,
     home shopping, web  browsing, video-on-demand, Internet  based telephony. A
     typical application for  the Company's  products is  providing connectivity
     between the video servers (which store media that  is available to be sent,
     via cable TV,  to a  set-top decoder box  at a  consumers location)  in the
     central office of any given cable TV provider  and the cable headend (which
     is the electronic device  in the central  office of the  cable company that
     forwards all TV signals  from the central  office to the  cables leading to
     the consumers' set-top box).

     VideoPropulsion's  products are enabling these solutions and providing what
     the Company  believes to  be  low cost-per-stream  delivery.  The Company's
     Internet address is www.videopropulsion.com.
                         -----------------------

     The Company is located in Slinger, Wisconsin (30 miles north of  Milwaukee)
     and has 6 employees.  The Company (initially  a wholly-owned subsidiary  of
     GENROCO, Inc.) has existed as a product line of GENROCO since 1996 and  was
     organized  under  the  laws   of  the  State  of   Wisconsin  in  1999   as
     VideoPropulsion, Inc.    Initial sales  of  digital video  products,  as  a
     separate product line for GENROCO, occurred in March of 1997.

BUSINESS STRATEGY

     The Company's  initial  objective is  to  place DVB  interface  cards  into
     digital television application servers by  offering products with low  cost
     per video stream.

     Next,  the  Company  intends  to  produce  additional  types  of   hardware
     interfaces  to  utilize  the  software  both  it  and  its  customers  have
     developed.

     Strategic alliances will be entered into at the product development level
     as well as the sales and service levels of customer support.

MARKETS DEFINED

     The market can generally be broken into three categories:

       1. The "Broadcast"  category  which  includes a  wide  variety  of  video
          servers used for video  editing, store-and-forward applications,  pre-
          production applications and archiving applications in digital studios,
          as well as  organizations engaged  in the  broadcasting of  television
          content via towers  or satellite. This  market is  being addressed  by
          most major platform vendors, plus a variety of companies  specializing
          in digital video devices and applications.

       2. The "Cable and  Telco" category which  consists primarily of  products
          for Video-on-Demand (VOD) and  interactive services being provided  by
          the cable and telephone industry, as part of the widespread deployment
          of the digital cable infrastructure mandated by the FCC over the  next
          few years.

       3."Other" which  includes non-broadcast  applications such  as  high-end
          non-linear editing  for  content creation,  hospitality  services,  in
          flight communication, distance learning, enterprise training, etc.

     The opportunities  for  VideoPropulsion's  products  are  perceived  to  be
     primarily in the  Broadcast  and  Cable/Telco segments but  VideoPropulsion
     envisions becoming  active with  efforts to  respond to   opportunities  in
     other areas, as well.

THE COMPANY'S CURRENT PRODUCTS

     1. VDOPRO DVB RAW TRANSMIT (DVP-2732AT)
          VideoPropulsion's Raw  DVB transmit  products  are DMA  engines  which
          continuously pump a full pipe,  216Mbps, of precisely timed  transport
          streams. These  transmit-only  devices  are  designed  with  a  simple
          application program interface (API) that gives developers the  ability
          to closely couple and  control the output of  their data. This is  the
          most cost-effective offering on  the market for OEMs  who want to  add
          value and for application providers who  need to lower their cost  per
          stream in transmission-only environments.  Device drivers for  Windows
          NT and Solaris are currently available.

     2. VDOPRO DVB RAW TRANSCEIVE (DVP-2732AF)
          VideoPropulsion's VDOPro  DVB  ASI transceive  products  provide  full
          duplex transmission and capture of  transport streams. The device  can
          simultaneously send and receive  a full pipe,  216Mbps, of MPEG  data.
          Developer kits  provide  sample  programs for  sending  and  receiving
          transport streams, as well as sources to sample programs, to assist in
          interfacing to the card. The data is transmitted using a very  precise
          270 MHz  clock.    Device  drivers for  Windows  NT  and  Solaris  are
          currently available.

     3. DOPRO DVB MULTIPLEX TRANSMIT
          VideoPropulsion's VDOPro DVB ASI multiplexing products deliver a  full
          pipe, 216Mbps,  of  transport  streams  using  patented  architecture,
          custom firmware,  and  efficient, low  host-overhead  device  drivers.
          These products  are  the  result of  extensive  experience  in  cross-
          platform support of  high performance networking  and video  streaming
          applications. A flexible  API offers customers  the ability to  define
          options  and  provides  high  levels  of  functionality   facilitating
          integration with application  layers. Multiple streams  of MPEG  video
          and encapsulated  IP  data are  multiplexed  into a  single  MPTS  for
          transmission to  any  other DVB  ASI  compliant device.  The  data  is
          transmitted using  a very  precise 270MHz  clock and  the  multiplexor
          inserts and modifies timing information in the streams as appropriate.
          Device drivers for Windows NT and Solaris are currently available.

     4. VDOPRO DVBOVS TRANSMIT- DVB TRANSMIT SUPPORT FOR ORACLE VIDEO SERVER ITV
        SOLUTIONS
          Oracle Video  Server, release  3.0, offers  greatly enhanced  features
          such as simplified startup and  system management; full VCR  controls;
          patented Visual Scan; integration with the Oracle8 database;  patented
          real-time RAID; DVB  support; and a  robust distribution solution  for
          delivering from hundreds to thousands of concurrent video streams.

          VideoPropulsion  has   worked  with   Oracle's  OVS   team  to   match
          VideoPropulsion's device drivers  to Oracle's  multiplexing and  video
          management  software.  VideoPropulsion's   extensive  experience   and
          expertise in high performance  controllers for networking and  digital
          video in a  wide variety  of superserver  configurations has  produced
          drivers that are  optimally tailored.  The VDOPro  Raw Transmit  (DVP-
          2732/AT) card  acts  as a  hardware  platform for  this  powerful  and
          flexible combination.  VideoPropulsion's  hardware and  software  have
          been carefully integrated into the OVS video pump to provide  seamless
          output of content from  the Oracle Media Data  Store (MDS) to  digital
          QAMs, QPSK, and other DVB ASI compliant devices.

          VDOPro DVBASI for OVS is available on SGI Origin platforms with  IRIX,
          Compaq Alphastations  with  Tru64  UNIX, and  Sun  Microsystems  Sparc
          servers with Solaris.

FUTURE PRODUCTS

     VideoPropulsion has  new  hardware  and software  under  development,  that
     management believes, will expand and enhance its product offerings as  many
     new digital  television requirements  appear  and deployment  of  solutions
     begins in earnest. A driving force in  the industry is to reduce the  cost-
     per-stream of delivery to the consumer. VideoPropulsion is addressing  this
     need with products that will reduce the cost of infrastructure.

PATENTS, TRADEMARKS AND OTHER INTELLECTUAL PROPERTY

     The Company has  a license  to U.S.  patent (Patent  # 5,420,984)  covering
     peripheral controllers  and methods  for rapid  task switching  and  memory
     caching, which was issued on May 30, 1995 and is owned by GENROCO, Inc.

     The Company also has a license to U.S. patent (Patent # 6,036,032) covering
     high speed data  buffers using virtual  first-in first-out registers  which
     was issued in February, 2000.

     GENROCO has applied for other patents covering the following  technologies:
     (1) high-speed data buffer using a virtual first-in first-out register  and
     (2) buffer memory with parallel data and transfer instruction buffering and
     the Company has the  right to procure a  nonassignable license to use  this
     technology.

     GENROCO  has applied  for additional patents relative to the digital  video
     product lines, all of which will be available for use by the Company.

SALES AND MARKETING / DISTRIBUTION AND SALES CHANNELS

The Company currently uses  a direct sales force,  which receives technical  and
sales support from the engineering staff on an  as needed basis.   Products  are
typically shipped from the Company's Wisconsin  facility direct to the  customer
via an independent shipping service.

The Company sells the majority of  its products and technology in Europe,  Japan
and the United  States. Approximately  39.5%and 17.5%  of fiscal  1999 and  1998
sales, respectively, were  made to non-U.S.  customers.  All  sales are in  U.S.
dollars.

MAJOR CUSTOMERS

The  following  customers  comprise  a  significant  portion  of  the  Company's
business:

            CUSTOMER REVENUE AS A PERCENT OF TOTAL REVENUE
      --------------------------------------------------------
                                          1999           1998
                                          ----           ----
      Concurrent Computer Corp.           12.0%          46.1%
      Compaq - France.                    15.5%          17.9%
      Open TV                             24.2%          15.0%
      SGI                                 24.0%             0%
      Oracle                               7.0%          11.0%

The balance of the business is generated from approximately 10 customers.

COMPETITION

     Direct competition for the Company's digital video products comes from View
     Graphics and  Cogent  Technologies.    Additional  direct  competitors  are
     expected to emerge and the market will become more competitive.

     Indirect competition for the Company's current digital video products comes
     from other digital video transport mechanisms such as DHEI and ATM.

RESEARCH AND DEVELOPMENT

     Research and  development costs  are expensed  as incurred.   Research  and
     development expenses for 1999 were $261,389  compared to $169,145 in  1998,
     or 43.7%  and 51.4%of  net sales  for  1999 and  1998, respectively.    The
     Company expects research and development costs in  2000 and 2002  to be  in
     excess of 35% of net sales.

EMPLOYEES

     As of  December  31, 1999, the Company had  6 employees, all of which  were
     full-time.  Some  of these full-time  employees currently perform  selected
     duties for GENROCO on a contract employee basis.

     None of the Company's  employees are represented by  a union.  The  Company
     believes that its relations with its employees are good.

FACILITIES

     The Company's  primary  physical  presence in  the  United  States  is  its
     corporate headquarters in Slinger, Wisconsin, where it leases approximately
     2,250 square feet of  space from GENROCO,  Inc. GENROCO currently  occupies
     approximately 12,000 square feet  of this shared  facility.  An  additional
     6,000 square feet of  the facility is used for warehousing and is available
     for future growth.

SUPPLIERS

     GENROCO produces all of  the Company's products,  on an arms-length  basis,
     under an outsourcing contract.

     GENROCO purchases its  non-critical parts and  services from suppliers  and
     distributors.  The  following suppliers comprise  a significant portion  of
     the Company's cost of goods sold.

            SUPPLIER COSTS AS A PERCENTAGE OF COST OF GOODS SOLD
          -------------------------------------------------------
                                             1999           1998
                                             ----           ----
          Multek                             10%            14%
          Insight                            20%            20%
          Hewlett-Packard                    10%            10%
          Wyle                               4%             10%
          DASH                               5%             10%

     GENROCO, in turn, purchases its critical parts directly from manufacturers.
     In the event that a manufacturer  is unable to supply parts, GENROCO  would
     then  select  an  alternate  supplier,  which  it  believes  are  generally
     available.   However  a select  few  components are  single-source  and  if
     unavailable, GENROCO  would be  required to  redesign the  product.   Price
     increases are generally passed along to the customer.

     All circuit board fabrication and circuit board assembly work is outsourced
     to  high quality  suppliers who are generally  ISO-9001 certified and  have
     demonstrated the skills to produce quality products quickly.

     The Company's dependence on a limited number of suppliers and the  possible
     unavailability of some  key components may  prevent it from  being able  to
     produce its  products at  the level  desired  by customers.   Some  of  the
     components the  Company uses  in its  products are  available only  from  a
     single supplier, or from a limited  number of suppliers.  These  components
     may occasionally  be in  short supply  or unavailable  from a  sole  source
     supplier.  The following factors could each have a material adverse  effect
     on the Company's ability to obtain components for the Company's products:

       1. Scarce quantities of components.
       2. A reduction or interruption in component supply.
       3. A disruption of existing supplier relationships.
       4. An inability to develop alternative sources.
       5.A significant increase in the price of components.

     If  GENROCO is unable to purchase components on a timely basis, it may  not
     be able  to produce  the Company's  products.   GENROCO's distributors  are
     beginning to provide allocation  schedule information, designed to  promote
     forward planning and  purchase commitments, which  in itself constitutes  a
     business risk beyond the control of the Company.

FISCAL YEAR END

     The Company has  a fiscal  year end  of December  31.   The results  herein
     include the years ended  December 31, 1999 ("1999")  and December 31,  1998
     ("1998").   The fiscal  year ending  December 31,  2000 is  referred to  as
     "2000".

LEGAL PROCEEDINGS

     The Company and its parent, GENROCO, Inc. are, from time to time, party  to
     litigation arising in the normal course of business.  The Company  believes
     that none  of these  actions will  have a  material adverse  effect on  the
     financial condition or  results of operations  of the  Company.   Currently
     there are no known litigation claims relating to the Company.

TRANSACTIONS AND AGREEMENTS BETWEEN THE COMPANY AND GENROCO

     In order to effect the spin-off,  GENROCO and VideoPropulsion have  entered
     into the following agreements relating to their ongoing relation subsequent
     to    January 1, 2000 as follows:

       .  Contribution Agreement, Plan and Agreement of Reorganization and
          Distribution.
       .  Facilities Lease Agreement.
       .  General Assignment, Assumption and Agreement.
       .  Transitional Trademark Use and License Agreement.
       .  Insurance Matters Agreement.
       .  Employee Benefits and compensation Agreement.
       .  Tax Sharing and Indemnification Agreement.
       .  Interim Administrative Services agreement.
       .  Confidentiality and Non Disclosure Agreement.
       .  Bill of Sale and Assumption of Liabilities.

     These agreements serve to effect  the spin-off, describe the  restructuring
     to reorganize  GENROCO, and  define the  ongoing relationship  between  the
     parties after the spin-off.  Because these Agreements were negotiated while
     VideoPropulsion was a wholly owned subsidiary,  they are not the result  of
     negotiations   between   independent   parties,   although   GENROCO    and
     VideoPropulsion  have  set  pricing  terms  for  services  believed  to  be
     comparable to  what  could  be achieved  through  arms-length  negotiation.
     Following the spin-off, additional or modified agreements, arrangements and
     transactions may be entered into and such agreements and transactions  will
     be determined through arms-length negotiations.

     CONTRIBUTION AGREEMENT -  Pursuant to the Contribution Agreement, Plan  and
     Agreement of  Reorganization and  Distribution,  immediately prior  to  the
     spin-off, substantially all of  the assets and  liabilities of the  digital
     video  business   were   transferred   by   GENROCO   to   VideoPropulsion.
     VideoPropulsion also assumed the  indebtedness associated with the  certain
     transferred assets of the digital video business.

     FACILITIES LEASE AGREEMENT  - Pursuant to  the Facilities Lease  Agreement,
     GENROCO has agreed to  lease approximately 3,000  square feet of  dedicated
     space to VideoPropulsion  for a  period of  two years  at a  lease rate  of
     $2,500 per  month, including  utilities, taxes,  insurance and  maintenance
     costs.

     ASSIGNMENT AND ASSUMPTION  AGREEMENT - Pursuant  to the General  Assignment
     and  Assumption   Agreement   regarding  Litigation,   Claims   and   other
     Liabilities, in  general VideoPropulsion  assumed and  agreed to  indemnify
     GENROCO and  acquire  substantially  all the  liabilities,  litigation  and
     claims  arising  out   of  the   digital  video   business  including   all
     environmental  liabilities.      GENROCO  retained   and   will   indemnify
     VideoPropulsion  against  substantially  all  liabilities,  litigation  and
     claims arising out of its storage area networking business and other  items
     not transferred to VideoPropulsion.   The indemnification obligations  will
     not entitle  the indemnified  party  to recover  to  the extent  that  such
     liabilities are covered by  proceeds received from  a third party  insurer.
     In  circumstances  in  which  the   potential  liability  of  GENROCO   and
     VideoPropulsion is joint,  the parties will  share responsibility for  such
     liability on  a  mutually  agreed  basis  consistent  with  the  principles
     established in the Agreement.

     TRANSITIONAL  TRADEMARK  USE  AND  LICENSE  AGREEMENT  -  Pursuant  to  the
     Transitional Trademark Use  and License  Agreement, GENROCO  will grant  to
     VideoPropulsiton certain rights to continue to use, for a limited period of
     time and under  certain defined circumstances,  certain GENROCO  trademarks
     and trade dress already inscribed upon VideoPropulsion's existing inventory
     of labels,  promotional materials,  product materials  and other  materials
     relating to  VideoPropulstion's  existing  inventory of  products.    Also,
     GENROCO  has  granted  VideoPropulsion  a  royalty  free,  nontransferable,
     nonexclusive license  to use  certain GENROCO  trademarks and  intellectual
     property for a period of ten (10) years after the spin-off.

     INSURANCE MATTERS -   An  Insurance  Matters  Agreement  was  entered  into
     which governs the  rights and  obligations of  GENROCO and  VideoPropulsion
     with  respect  to  various  pre-existing  contracts  insuring  GENROCO  and
     covering risks  associated  with, or  arising  out of,  the  digital  video
     business.   The  types  of policies  covered  by  the  insurance  Agreement
     include,  without  limitation,  automobile  liability,  comprehensive   and
     general liability.  This agreement also established certain procedures  for
     dealing with  pending  litigation, new  litigation  and the  resolution  of
     disputes between the parties concerning the Insurance Agreement.

     EMPLOYEE BENEFIT  AND  COMPENSATION  MATTERS -  An  Employee  Benefits  and
     Compensation Agreement will  govern the rights  and obligations of  GENROCO
     and  VideoPropulsion  with  respect  to  various  matters  and  obligations
     concerning employee benefits  for the former  GENROCO employees who  became
     employees of VideoPropulsion as of January 1, 2000.  The Benefits Agreement
     covers VideoPropulsion's assumption  of certain  compensation and  benefits
     obligations  relative  to  VideoPropulsion's  employees.  Pursuant  to  the
     Benefits Agreement, VideoPropulsion will assume responsibility for  certain
     benefits previously offered by GENROCO to its employees prior to the  spin-
     off who  became employed  by VideoPropulsion  and will  receive funds  from
     GENROCO for disbursement  to such  employees for  compensation and  certain
     employee benefits earned prior to the spin-off.

     TAX  INDEMNIFICATION  AGREEMENT  -     Pursuant  to   a  Tax  Sharing   and
     Indemnification   Agreement   (the   "Tax   Indemnification    Agreement"),
     VideoPropulsion will indemnify GENROCO for certain tax costs resulting from
     Internal  Revenue  Service   and  other  audit   assessments  relating   to
     VideoPropulsion's business  from the  spin-off.   The  Tax  Indemnification
     Agreement will  also allocate  responsibility for  certain taxes  resulting
     from the transfer of assets and liabilities to VideoPropulsion  pursuant to
     the Contribution Agreement  and the spin-off  of VideoPropulsion shares  in
     the spin-off.  In general, VideoPropulsion  will indemnify GENROCO for  any
     liability resulting from  a decision that  GENROCO is  liable to  GENROCO's
     shareholders or VideoPropulsion's shareholders because the spin-off  failed
     to meet the requirements of Section 355 of the Code for non-recognition  of
     gain or loss at the corporate level if such taxes or liability result  from
     a breach  of any  representation or  covenant  made by  VideoPropulsion  in
     connection with the  spin-off  under the application Code provisions.

     INTERIM ADMINISTRATIVE SERVICES AGREEMENT - As of January 1, 2000,  GENROCO
     and  VideoPropulsion  entered  into  an  Interim  Administrative   Services
     Agreement.    This  Agreement  governs  the  administrative  and  financial
     services that GENROCO  will continue to  provide to  VideoPropulsion on  an
     interim basis  and for  which VideoPropulsion  will  provide GENROCO.    In
     general, GENROCO will  provide certain financial  services, human  resource
     services and information system  services for a period  of up to one  year,
     with certain  limited  exceptions.   The  Interim  Administrative  Services
     Agreement will  also  provide  for  certain  financial  support,  technical
     support, and staff support services for one  year.  Under the terms of  the
     Agreement, each  party will  compensate the  other parties  for  negotiated
     amounts which,  VideoPropulsion  believes,  will  be  comparable  to  rates
     VideoPropulsion could have achieved  through arm's-length negotiations  and
     approximate current intercompany rates.

     CONFIDENTIALITY AND  NON-DISCLOSURE  AGREEMENT -  As  of January  1,  2000,
     VideoPropulsion  and   GENROCO   entered   into   a   Confidentiality   and
     Nondisclosure Agreement whereby, subject to certain exceptions, each  party
     agreed to treat as  confidential and not  disclose certain proprietary  and
     other confidential information.

     BILL OF SALE  AND ASSUMPTION OF  LIABILITIES AGREEMENT -  As of January  1,
     2000, GENROCO  assigned,  free and  clear  of  liens and  claims  by  third
     parties, certain  assets  and  liabilities  directly  associated  with  the
     digital video business.   This  agreement sets  forth the  identity of  the
     related  assets  and  liabilities  assigned  by  GENROCO  and  assumed   by
     VideoPropulsion.

MANAGEMENT OF THE COMPANY

DIRECTORS AND EXECUTIVE OFFICERS

     Listed below  is certain  information  concerning the  Company's  executive
     officers.  Pursuant to the Company's By-Laws, each officer is appointed  by
     the board of Directors and holds office until his or her resignation, death
     or  removal, or until the Board appoints a different person to the office.

     The following is a listing of  all directors and executive officers of  the
     Company.  An officer remains in office until  he or she resigns, dies or  a
     different person is appointed to the  office.  Directors shall hold  office
     until the  next  annual  shareholders' meeting  and  until  the  director's
     successor has  been elected  or  until his  or  her resignation,  death  or
     removal.

                              Initial
                              Term
     Name             Age     Expires        Position
     ---------------------------------------------------------------------------
     Barbara R. Pick  48      Dec 31, 2003   Director, President and CEO

     Chris Good       49      Dec 31, 2002   Director, Executive Vice President
                                             and Chief Technology Officer

     Carl A. Pick     52      Dec 31, 2004   Director and Chairman of the Board

     Keith E. Brue    62      Dec 31, 2002   Director, Secretary and Treasurer

            (Outside Directors To Be Added)

     CARL A.  PICK -  Director and  Chairman of  the Board.   Mr.  Pick is  also
     Director,   Chairman  and CEO  of  GENROCO,  Inc., the  parent  company  of
     VideoPropulsion.   Mr. Pick graduated  from Yale University in 1971 with  a
     Bachelor's degree in Computer Engineering. He received a Master's degree in
     Computer Science from Yale in 1974. He, along with Barbara Pick, his  wife,
     founded General Robotics Corporation ("GRC") in August 1974 and reorganized
     GRC into GENROCO, Inc. in 1987.   Mr. Pick is  married to Barbara R.  Pick.
     Mr. Pick  is  the  Chairman  and  Marketing  Director  of  the  High  Speed
     Networking Forum.

     BARBARA R. PICK  -  Director, President  and Chief  Executive  Officer   of
     VideoPropulsion, Inc. since  incorporation on  October 1,  1999.    She  is
     responsible for  corporate  development, marketing  strategy,  and  overall
     corporate management of  the Company.    She  served as  Vice President  of
     Sales for GENROCO  since incorporation to  September 30,  1999 and  Digital
     Video Product manager for digital video  products and President of  GENROCO
     from 1997 to September 30, 1999.  Ms. Pick  is married to Carl A. Pick  and
     is a director of GENROCO, Inc.

     CHRIS GOOD -.  Director, Executive  Vice President and Chief  Technological
     Officer of VideoPropulsion, Inc. since incorporation on October 1, 1999. He
     served as Director,  Executive Vice President,  Chief Technical Officer  of
     GENROCO, Inc from 1987 to September 30, 1999.  He graduated with an  honors
     degree in Mathematics and Physics from King's College, University of London
     in 1971.  He was formerly with ITT, then Compaq Computer Corporation, UK.

     KEITH E. BRUE - Director, Secretary and Treasurer of  VideoPropulsion, Inc.
     He is also  is Executive  Vice President, Chief Operations  Officer,  Chief
     Financial Officer and Secretary of GENROCO,  Inc..  He has been a  director
     of the GENROCO,  Inc. since  1986.   He is  responsible for  manufacturing,
     materials, logistics, accounting and  finance.  Mr.  Brue received his  MBA
     degree  from  the  University  of  Chicago  and  has  extensive  operations
     experience with a focus on dealing with mergers, acquisitions and  business
     systems processes.     He began  his  career in  public accounting  with  a
     predecessor to Ernst & Young LLP and  has over 20 years of experience  with
     several different  high  technology  companies, including  two  which  were
     publicly held  and  traded on  NASDAQ,  as  the result  of  initial  public
     offerings.

COMMITTEES OF THE BOARD OF DIRECTORS

     Prior to the Distribution, the Company's Board of Directors is expected  to
     establish and designate  specific functions and  areas of  oversight to  an
     Audit Committee and a Compensation Committee.

DIRECTORS COMPENSATION

     Directors, who are compensated as employees of the Company, will receive no
     additional compensation for service as directors.

     Each director,  who is  not an  employee  of the  Company, will  receive  a
     retainer of $1,000  per quarterly  Board meeting  and/or committee  meeting
     attended, payable in cash, not to exceed $6,000 per year in total.

EXECUTIVE COMPENSATION

HISTORICAL COMPENSATION

     The following  table sets  forth the  compensation  paid by  the  Company's
     parent, GENROCO, Inc. to  executives for services  rendered to the  Company
     1999, 1998 and 1997.

                                                     All Other
      Name and Principal                             Compensation ($)
      Position                        Salary ($)     Note - (1)<F1> and (2)<F2>
      -----------------------------   ----------     --------------------------
      Barbara R. Pick,        1999       84,490                  1,682
      President and CEO       1998      141,663                  1,627
                              1997      109,528                  1,507

      Chris Good, CTO         1999       27,200                  1,503
                              1998       23,500                    985
                              1997       11,130                    376

      Carl A. Pick            1999            0                      0

      Keith E. Brue           1999            0                      0

     (1)<F1>   These amounts  are  related  to the  value  of  health  and  life
               insurance  premiums  allocated to  the Company  on behalf of  the
               employee.

     (2)<F2>   VideoPropulsion, Inc. pays no director fees to its two  directors
               who are also employees of the Company, but compensates  directors
               who are  not employees of the Company at  the rate of $1,000  per
               meeting, not to exceed $6,000 per year in total.

SECURITY OWNERSHIP IN VIDEOPROPULSION  BY ITS DIRECTORS AND EXECUTIVE OFFICERS

     All of the   Company's outstanding  Shares are currently  held by  GENROCO,
     Inc. The following table sets forth information concerning Shares that  the
     Company believes will be beneficially owned  after the Distribution by  (i)
     each person known to the Company that will own more that 5% of the  shares,
     (ii)  each of  the Directors of the  Company  (iii)  each of the  executive
     officers  named  in  the   Summary  Compensation  Table  under   "Executive
     compensation"  and (iv) by all persons chosen to be directors and executive
     officers  of  the  Company  as  a  group.    The  projections  reflect  the
     Distribution Ratio and  are based  upon: the  number of  Shares of  GENROCO
     common stock  owned by  such persons  as  of February  29, ,  2000.  Unless
     otherwise noted, each person  listed below has  sole voting and  investment
     power with respect to his or her  Shares.  The address for each  individual
     set forth below is 251 Info Highway, Slinger, WI  53086.

                                                                       % of
     Name of Beneficial           Position With       Number of     Outstanding
     Owner (1)<F3>                 The Company          Shares        Shares
     --------------------------------------------------------------------------

     Barbara R. Pick
     (Wife of Carl)                Director, CEO       988,004         22.4%

     Chris Good                    Director, CTO       307,956          7.0%

     Carl A. Pick
     (Husband of Barbara)          Director,
                                   Chairman          1,009,631         22.9%

     Keith E. Brue                 Director,
                                   Sec./ Treas.        196,140          4.5%
                                                     ---------         -----
     All Directors and Officers
     as a Group (4 persons)                          2,501,731         56.8%

     GENROCO ESOP  (2)<F4>                             411,403          8.1%

       (1)<F3>  The securities "beneficially owned"  by a person are  determined
                in accordance with the definition of "beneficial ownership"  set
                forth  in  the  regulations  of  the  Securities  and   Exchange
                Commission and, accordingly, may include securities owned by  or
                for,  among  others,  the  spouse,  children  or  certain  other
                relatives of  such person  as  well as  other securities  as  to
                which the person  has or shares  voting or  investment power  or
                has the right to acquire within 60 days.

       (2)<F4>  The  amounts attributed  to  the  ESOP  exclude  152,109  shares
                associated with  the  officers listed  here-on and  included  in
                their individual totals.

EMPLOYEE STOCK OWNERSHIP PLAN (ESOP)

     GENROCO has had  an Employee  Stock Ownership  Plan (ESOP)  since April  of
     1989, which owns 563,512 Shares (12.8%) of the 4,401,642 total  outstanding
     Shares of GENROCO, Inc. common stock.

     All employees of GENROCO, Inc. and the Company are members of the plan. The
     ESOP provides for a five year vesting schedule, except that in the event of
     the sale of the Company all employees become fully vested.

EMPLOYMENT AND NON-COMPETE AGREEMENTS

     Each employee  of the  Company has  signed a  non-compete agreement,  as  a
     condition of employment, which stipulates the following:

       (a)  Nondisclosure.    Except  as required  in  his  duties  to  Company,
            -------------
            Employee  shall  not   directly  or  indirectly  use,   disseminate,
            disclose, lecture upon  or publish any Confidential Information  (as
            defined herein) while  employed by Company and  for a period of  two
            years thereafter (the "Restricted Period").

       (b)  Confidential  Papers.   Upon  termination  of  his  employment  with
            --------------------
            Company,  all  documents,  drawings,  sketches,  designs,  listings,
            records,  notebooks  and  similar  repositories  of  or   containing
            Confidential  Information,   including  copies   thereof,  then   in
            Employee's possession or under his control, whether prepared by  him
            or others,  shall be left  with or returned  to Company.   All  such
            material shall remain the property of Company.

       (c)  No  Interference.    For  a  period  ending  two  years  after   the
            ----------------
            termination  of  Employee's employment  with  Company  for  whatever
            reason, Employee shall not, whether  for his own account or for  the
            account of any  other individual, partnership, firm, corporation  or
            other  business  organization (other  than  Company),  intentionally
            solicit,  endeavor  to  entice  away  from  Company,  or   otherwise
            interfere  with the  relationship  of  Company, any  person  who  is
            employed by or otherwise engaged to perform services for Company.

       (d)  Inventions.  All  inventions made or conceived by Employee,  whether
            ----------
            or  not during  the hours  of  his employment  or  with the  use  of
            Company  facilities,  materials,  or  personnel,  either  solely  or
            jointly with others during  his employment by Company belong to  the
            Company.

DESCRIPTION OF COMPANY CAPITAL STOCK

GENERAL

     The  description  of  the  Company's  capital  stock  contained  herein  is
     qualified by  reference  to the  Company's  Articles of  Incorporation,  as
     amended to date, and by-laws.

COMMON STOCK OF VIDEOPROPULSION, INC

     As amended, the  Company's authorized capital  stock consists of  6,000,000
     common stock shares, par value $0.01 per share.

AUTHORIZED CAPITAL STOCK

     Under the  Company's  Articles  of Incorporation,  which  are  attached  as
     Appendix B to this Information Statement, the total number of shares of all
     classes of  stock  that  the  Company shall  have  authority  to  issue  is
     6,000,000, par  value of  $.01 per  Share, all  of which  shall be  Company
     common stock

     Based on  the number  of  shares of  GENROCO  common stock  outstanding  on
     December  31,  1999  and  the  distribution  Ratio,  it  is  expected  that
     approximately 4,401,624 shares of  Company common stock  will be issued  to
     shareholders of GENROCO in the Distribution.  The Shares to be  distributed
     will constitute 100%  of the outstanding  Company common stock  immediately
     after the Distribution.   All of  the shares to  be distributed to  GENROCO
     shareholders in the  Distribution will  be fully  paid and  non-assessable,
     except as provided under applicable Wisconsin statutory law.

COMMON STOCK

     Holders of Company common Stock are entitled to one vote for each Share  on
     all matters voted on by shareholders.   Holders of Company common stock  do
     not have  cumulative voting  rights  in the  election  of directors.    The
     Company's Articles  of Incorporation  provide for  the Company's  Board  of
     Directors, effective  upon  the  Distribution, to  be  divided  into  three
     classes of  directors serving  staggered  three-year terms.    Accordingly,
     approximately one-third of the Company's directors  will be elected at  the
     Company's annual  meeting of  shareholders each  year.   The  first  annual
     meeting of shareholders is expected to be held during July of 2000.

     Holders of  Company common  Stock do  not have  preemptive rights,  or  any
     subscription, redemption  of conversion  privileges.   Holders  of  Company
     Stock are  entitled to  participate ratably  in  dividends on  the  Company
     Common Stock as  declared by the  Board of Directors,  and are entitled  to
     share ratably in all assets available  for distribution to shareholders  in
     the event  of  liquidation  or  dissolution  of  the  Company.    See  "The
     DISTRIBUTION  -  Dividend  Policy"  for  information  concerning   dividend
     restrictions.

TRANSFER AGENT

     The transfer  agent   is Fidelity  Transfer Company,  Registrar &  Transfer
     Agent, 1800 South  West Temple,   Suite #310, Box  53, Salt  Lake City,  UT
     84115  (801) 484-7222.

PURPOSES AND  EFFECTS  OF  CERTAIN  PROVISIONS  OF  THE  COMPANY'S  ARTICLES  OF
INCORPORATION, BY-LAWS AND WISCONSIN STATUTORY LAW

GENERAL

     The  provisions  of  the  Company's   Amended  and  Restated  Articles   of
     Incorporation, the Company's Bylaws  and Wisconsin statutory law  described
     in this section may delay or make more difficult acquisitions or changes of
     control of the Company  not approved by the  Company's Board of  Directors.
     Such provisions have been implemented  to enable the Company,  particularly
     (but not  exclusively)  in  the  initial  years  of  its  existence  as  an
     independent, publicly-traded company, to develop  its business in a  manner
     which will foster  its long-term growth  without disruption  caused by  the
     threat of a takeover not deemed by its Board of Directors to be in the best
     interests of the Company and its shareholders.  Such provisions could  have
     the effect of discouraging third parties from making proposals involving an
     acquisition or change of control of  the Company, although such  proposals,
     if made,  might be  considered desirable  by a  majority of  the  Company's
     shareholders.  Such provisions may also  have the effect of making it  more
     difficult for  third  parties  to cause  the  replacement  of  the  current
     management  of  the  Company  without  the  concurrence  of  the  Board  of
     Directors.

NUMBER OF DIRECTORS; REMOVAL; VACANCIES

     The Company's Amended and Restated  Articles of Incorporation provide  that
     the number of directors shall be  determined from time to time  exclusively
     by vote of a majority of the  Company's Board of Directors then in  office,
     provided that in no case shall  the authorized number of directors be  less
     than three (3) or more then seven  (7).  The Amended and Restated  Articles
     of Incorporation  also provide  that the  Company's  Board shall  have  the
     exclusive right  to fill  vacancies in  the Board  of Directors,  including
     vacancies created by expansion of the Board, and that any director  elected
     to fill a vacancy shall serve until the next election of the class of which
     such director shall have been chosen.  The Amended and Restated Articles of
     Incorporation  further  provide  that  directors  may  be  removed  by  the
     shareholders but only  for cause and  only by the  affirmative vote of  the
     holders of at least a majority of the votes then entitled to be cast in  an
     election of directors.  This provision,  in conjunction with the  provision
     of the Amended and Restated Articles of Incorporation authorizing the Board
     to fill  vacant directorships,  could  prevent shareholders  from  removing
     incumbent directors without cause and filling the resulting vacancies  with
     their own nominees.

CLASSIFIED BOARD OF DIRECTORS

     The  Amended  and  Restated  Articles  of  Incorporation  provide  for  the
     Company's Board  of  Directors,  effective upon  the  Distribution,  to  be
     divided into three classes of directors serving staggered three-year terms.
     Accordingly, approximately one-third  of the Company's  Board of  Directors
     will be elected each year.  See "MANAGEMENT OF THE COMPANY - Directors".

     The  Company  believes  that  a  classified  Board  will  help  assure  the
     continuity and  stability of  its Board  of'  Directors, and  its  business
     strategies and policies as determined by  its Board, because a majority  of
     the directors at any given time will have prior experience as directors  of
     the Company.  This provision should also help to insure that the  Company's
     Board of Directors, if confronted with an unsolicited proposal from a third
     party that has acquired  a block of the  Company's voting stock, will  have
     sufficient time to review the proposal and appropriate alternatives and  to
     seek the best available result for all shareholders.

     In addition, this provision could prevent a party who acquires control of a
     majority of  the outstanding  voting stock  from obtaining  control of  the
     Company's Board of Directors until  the second annual shareholders  meeting
     following the date the acquirer obtains the controlling stock interest  and
     could have the effect  of discouraging a potential  acquirer from making  a
     tender offer or otherwise attempting to  obtain control of the Company  and
     could thus increase  the likelihood  that incumbent  directors will  retain
     their positions.

CERTAIN ANTI TAKE-OVER PROVISIONS

     Sections 180.1140 to  180.1144 of the  "Wisconsin Business Combination  Law
     (the "WBCL") regulate a  broad range of  "business combinations" between  a
     "resident domestic corporation" (which the  Company is) and an  "interested
     shareholder."  The  Wisconsin  Business   Combination  Statute  defines   a
     "business combination" to include a merger or Share exchange, sale,  lease,
     exchange, mortgage, pledge, transfer, or other disposition of assets  equal
     to at least 5% of the market value of the stock or assets of the Company or
     10% of its earning power, or issuance of stock or rights to purchase  stock
     with a market value equal to at least 5% of the outstanding stock, adoption
     of a  plan of  liquidation, and  certain  other transactions  involving  an
     "interested shareholder."  An  "interested  shareholder" is  defined  as  a
     person who beneficially  owns, directly or  indirectly, 10%  of the  voting
     power of  the outstanding  voting stock  of the  corporation or  who is  an
     affiliate or associate of the corporation and beneficially owned 10% of the
     voting power of  the then outstanding  voting stock within  the last  three
     years.  The Wisconsin Business Combination Statute prohibits a  corporation
     from engaging in a business combination (other than a business  combination
     of a type specifically excluded from  the coverage of the statute) with  an
     interested shareholder for a period of three years following the date  such
     person becomes an  interested shareholder,  unless the  board of  directors
     approved the  business combination  or the  acquisition of  the stock  that
     resulted in  a  person  becoming  an  interested  shareholder  before  such
     acquisition.   Accordingly, the  Wisconsin Business  Combination  Statute's
     prohibition on business  combinations cannot be  avoided during the  three-
     year period by subsequent action of the board of directors or shareholders.
     Business combinations  after  the  three-year period  following  the  stock
     acquisition date are permitted only if (I) the board of directors  approved
     the acquisition  of the  stock  prior to  the  acquisition date,  (ii)  the
     business combination is approved  by a majority  of the outstanding  voting
     stock not beneficially owned  by the interested  shareholder, or (iii)  the
     consideration to be received by shareholders meets certain requirements  of
     the statute with respect to form and amount.

     In addition,  the WBCL  provides, in  Sections 180.1130  to 180.1133,  that
     certain mergers,  share  exchanges or  sales,  leases, exchanges  or  other
     dispositions  of  assets   in  a  transaction   involving  a   "significant
     shareholder" and a "resident domestic  corporation" (as defined below)  are
     subject to a supermajority vote of shareholders (the "Wisconsin Fair  Price
     Statute"), in addition to any approval otherwise required.  A  "significant
     shareholder," with respect to an issuing public corporation, is defined  as
     a person who beneficially owns, directly or indirectly, 10% or more of  the
     voting stock of the corporation, or  an affiliate of the corporation  which
     beneficially owned, directly or indirectly, 10% or more of the voting stock
     of the corporation within the last  two years.  Such business  combinations
     must be approved by 80% of the voting power of the corporation's stock  and
     at least two-thirds  of the  voting power  of the  corporation's stock  not
     beneficially held  by  the significant  shareholder  who is  party  to  the
     relevant transaction or any of its  affiliates or associates, in each  case
     voting together  as  a  single  group,  unless  the  following  fair  price
     standards have  been  met:   (I)  the  aggregate  value of  the  per  Share
     consideration is equal to the higher of (a) the highest price paid for  any
     common Shares  of the  corporation by  the significant  shareholder in  the
     transaction in  which it  became a  significant shareholder  or within  two
     years before the date of the business combination, (b) the market value  of
     the corporation's Shares on the date of commencement of any tender offer by
     the significant  shareholder,  the  date  on  which  the  person  became  a
     significant shareholder or the date of the first public announcement of the
     proposed business  combination, whichever  is higher,  or (c)  the  highest
     liquidation or  dissolution distribution  to which  holders of  the  Shares
     would be entitled, and (ii) either cash, or the form of consideration  used
     by the significant shareholder to acquire the largest number of Shares,  is
     offered.

     Under Section 180.1150 (the "Wisconsin Control Share Statute") of the WBCL,
     unless otherwise provided in  the articles of  incorporation (which is  not
     the case with  respect to the  Company's Amended and  Restated Articles  of
     Incorporation), the voting power of Shares, including Shares issuable  upon
     conversion of convertible securities or exercise of options or warrants, of
     an issuing public  corporation held by  any person or  persons acting as  a
     group in excess of 20% of the voting power in the election of directors  is
     limited (in voting on any matter) to 10% of the full voting power of  those
     Shares.  This restriction does not  apply to Shares acquired directly  from
     the resident domestic corporation, in certain specified transactions, or in
     a transaction with  respect to  which the  corporation's shareholders  have
     approved restoration  of  the full  voting  power of  otherwise  restricted
     Shares.  In light of the 10% threshold contained in the Wisconsin  Business
     Combination Statute, the Wisconsin Control  Share Statute threshold of  20%
     may not be implicated unless the board of directors approves a  transaction
     that permits the shareholder to exceed the 10% ownership level.

     Section 180.1134  (the "Wisconsin  Defensive Action  Restrictions") of  the
     WBCL provides that, in  addition to the vote  otherwise required by law  or
     the articles  of  incorporation of  a  resident domestic  corporation,  the
     approval of the holders  of a majority  of the Shares  entitled to vote  is
     required before such corporation can take  certain action while a  takeover
     offer is being made or after  a takeover offer has been publicly  announced
     and  before  it  is  concluded.    Under  the  Wisconsin  Defensive  Action
     Restrictions, shareholder approval is required  for the corporation to  (i)
     acquire more than 5% of the outstanding voting Shares at a price above  the
     market price from any individual or organization that owns more than 3%  of
     the outstanding voting Shares  and has held such  Shares for less than  two
     years, unless a similar offer is made to acquire all voting Shares, or (ii)
     sell or option assets of  the corporation which amount  to at least 10%  of
     the market value of  the corporation, unless the  corporation has at  least
     three independent directors (directors who  are not officers or  employees)
     and a majority of the independent directors vote not to have this provision
     apply  to  the  corporation.    The   Company  will  have,  following   the
     distribution, no independent  directors, so the  restrictions described  in
     clause (ii)  will  initially  apply  to  the  Company.    The  restrictions
     described  in  clause  (i)  above  may  have  the  effect  of  deterring  a
     shareholder from acquiring the Company's Shares with the goal of seeking to
     have the Company repurchase such Shares at a premium over the market price.

     The  Company  believes  that  it  will  qualify  as  a  resident   domestic
     corporation because  it is  headquartered in  Wisconsin.   Accordingly  the
     Company will have the above antitakeover protection discussed above.

CERTAIN WISCONSIN ANTI-TAKEOVER EFFECTS

     Certain provisions of the Company's  Articles of Incorporation and  By-Laws
     may have  significant anti-takeover  effects,  including the  inability  of
     shareholders to remove directors without cause,  and the limitation on  the
     number of directors.

     The explicit  grant  in  section  180.0827  of  the  WBCL,  the  "Wisconsin
     Stakeholder  Provisions"  of  discretion  to  directors  to  consider   non
     shareholder constituencies could, in the context of an active "auction"  of
     the Company, has anti-takeover effects in situations where the interests of
     stakeholders of the Company, including employees, suppliers, customers  and
     communities in which the  Company does business,  conflict with the  short-
     term maximization of shareholder value.

     The  Wisconsin  Control  Share  Statute  may  deter  any  shareholder  from
     acquiring in excess of 20% of the outstanding stock of the Company and  the
     Wisconsin Fair Price Statute may discourage any attempt by a shareholder to
     squeeze out shareholders without  offering an appropriate premium  purchase
     price.  In addition, the Wisconsin  Defensive Action Restrictions may  have
     the effect of deterring a shareholder  from acquiring the Company's  Shares
     with the goal of  seeking to have  the Company repurchase  the Shares at  a
     premium.

     The statutory provisions  and the Company's  Articles of Incorporation  and
     By-Law provisions  referenced  above  are  intended  to  encourage  persons
     seeking to acquire control of the  Company to initiate such an  acquisition
     through arms-length negotiations with the Company's Board of Directors, and
     to ensure that sufficient  time for consideration of  such a proposal,  and
     any alternatives,  is  available.   Such  measures  are  also  designed  to
     discourage investors from attempting  to accumulate a significant  minority
     position in the Company  and then use the  threat of a  proxy contest as  a
     means to pressure the  Company to repurchase Shares  at a premium over  the
     market value.  To the extent that such measures make it more difficult for,
     or discourage, a proxy contest or the assumption of control by a holder  of
     a substantial  block  of  the Company's  stock,  they  could  increase  the
     likelihood that incumbent  directors will retain  their positions, and  may
     also have the  effect of discouraging  a tender offer  or other attempt  to
     obtain control of the Company, even though such attempt might be beneficial
     to the Company and its shareholders.

     Forms of the Company's Articles of  Incorporation and By-Laws are  attached
     to this Registration Statement as Exhibits  2.1 and 2.4, respectively,  and
     are incorporated herein by reference.  The foregoing description of certain
     provisions of the Amended  and Restated Articles  of Incorporation and  the
     By-Laws does not purport to be complete and is subject to, and is qualified
     in its  entirety by  reference to,  the Amended  and Restated  Articles  of
     Incorporation and the  By-Laws, including definitions  of certain terms  in
     each respective document.

DIVIDEND POLICY

     To date the Company has paid  no cash dividends on  its Common Stock.   The
     Company intends  to retain  its future  earnings, if  any, to  finance  the
     expansion of its business and for general corporate purposes.  The  Company
     does not anticipate paying  any cash dividends on  its common stock in  the
     future.  Any payment of future dividends  will be at the discretion of  the
     Company's Board of Directors and will depend upon, among other things,  the
     Company's earnings,  financial condition,  capital requirements,  level  of
     indebtedness, contractual  restrictions  with  respect to  the  payment  of
     dividends and other  factors that the  Company's Board  of Directors  deems
     relevant.

LIABILITY AND INDEMNIFICATION OF DIRECTORS AND OFFICERS

LIMITATION ON LIABILITY OF DIRECTORS

     Under the WBCL, director  immunity from liability to  a corporation or  its
     shareholders for monetary  liabilities applies automatically  unless it  is
     specifically limited by a corporation's articles of incorporation (which is
     not the case with the Company's Articles of Incorporation).  Excepted  from
     that immunity  are:    (i)  a  willful failure  to  deal  fairly  with  the
     corporation or its shareholders  in connection with a  matter in which  the
     director has a material conflict of interest; (ii) a violation of  criminal
     law (unless the director  had reasonable cause to  believe that his or  her
     conduct was  lawful or  no reasonable  cause  to believe  that his  or  her
     conduct was unlawful); (iii) a transaction from which the director  derived
     an improper personal profit; and (iv) willful misconduct.

INDEMNIFICATION AND INSURANCE

     Under Section  180.0851  (1)  of  the WBCL,  the  Company  is  required  to
     indemnify a director or officer to the extent such person is successful  on
     the merits or otherwise in the defense of a proceeding, for all  reasonable
     expenses incurred in the proceeding if  such person was a party because  he
     or she was a director or officer of the  Company.  In all other cases,  the
     Company is required  by Section  180.0851 (2) of  the WBCL  to indemnify  a
     director or officer  against liability incurred  in a  proceeding to  which
     such person was a party because he or she was an officer or director of the
     Company, unless  it is  determined that  he or  she breached  or failed  to
     perform a duty owed  to the Company  and the breach  or failure to  perform
     constitutes:  (i) a willful failure to deal fairly with the Company or  its
     shareholders in connection with a matter  in which the director or  officer
     has a material  conflict of  interest; (ii)  a violation  of criminal  law,
     unless the director or officer had  reasonable cause to believe his or  her
     conduct was lawful or no reasonable cause to believe his or her conduct was
     unlawful; (iii) a transaction from which the director or officer derived an
     improper personal profit; or (iv) willful misconduct.  Section 180.0858 (1)
     of the WBCL provides  that, subject to  certain limitations, the  mandatory
     indemnification  provisions  do  not  preclude  any  additional  right   to
     indemnification or allowance expenses that a  director or officer may  have
     under the Company's articles of incorporation, bylaws, a written  agreement
     or a resolution of the Board of Directors or shareholders.

     Section 180.0859 of the WBCL provides that  it is the public policy of  the
     State of  Wisconsin  to require  or  permit indemnification,  allowance  of
     expenses and insurance to the extent  required or permitted under  Sections
     180.0850 to 180.0858 of the WBCL  for any liability incurred in  connection
     with a proceeding involving a federal or state statute, rule or  regulation
     regulating the offer, sale or purchase of securities.

     Section 180.0828  of the  WBCL provides  that, with  certain exceptions,  a
     director is not liable  to a corporation, its  shareholders, or any  person
     asserting rights  on behalf  of the  corporation or  its shareholders,  for
     damages, settlements, fees, fines, penalties or other monetary  liabilities
     arising from a breach of, or failure to perform, any duty resulting  solely
     from his or her status as a director, unless the person asserting liability
     proves that the breach  or failure to perform  constitutes any of the  four
     exceptions to mandatory indemnification under Section 180.0851 (2) referred
     to above.

     Under Section 180.0833 of  the WBCL, the directors  of the Company  against
     whom claims are  asserted with respect  to the declaration  of an  improper
     dividend or other distribution to shareholders  to which they assented  are
     entitled  to  contribution  from  other  directors  who  assented  to  such
     distribution and  from shareholders  who  knowingly accepted  the  improper
     distribution, as provided therein.

     Article VIII of  the Company's By-Laws  contains provisions that  generally
     parallel the  indemnification  provisions of  the  WBCL and  cover  certain
     procedural matters not dealt with in the WBCL.

     Directors and officers  of the Company  are not covered  by directors'  and
     officers' liability insurance  under which  they would  be insured  against
     expenses and liabilities arising out of proceedings to which they could  be
     parties by reason of being or having been directors or officers.

AVAILABLE SEC FILING INFORMATION

     The  Company  will  file  annual,  quarterly  and  special  reports,  proxy
     statements and other information with the  SEC.  These SEC filings will  be
     available to  the  public  over  the  Internet at  the  SEC's  web  site  -
     http:\\www.sec.gov..  The public  may also read and  copy any document  the
     Company files at the SEC's public reference rooms in Washington, D.C.,  New
     York, and  Chicago.   The public  can call  the SEC  at 1-800-732-0330  for
     further information about the public reference rooms.

     Beginning with its year ending December 31, 2000, the Company will  provide
     an  annual  report  to   its  shareholders,  including  audited   financial
     statements.

APPENDIX A - FINANCIAL STATEMENTS -VIDEOPROPULSION, INC.

VIDEOPROPULSION, INC.
(A Development Stage Company)

Financial Statements
As Of December 31, 1999 And 1998
Together With Report Of Independent Public Accountants

REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Board of Directors and Stockholder of VideoPropulsion, Inc.:

We have audited the accompanying balance sheet of VideoPropulsion, Inc. (a
Wisconsin corporation in the development stage and a wholly owned subsidiary of
GENROCO, Inc.) (the "Company") as of December 31, 1999, and the related
statements of operations, stockholder's investment and cash flows for the two
years then ended.  These financial statements are the responsibility of the
Company's management.  Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of VideoPropulsion, Inc. as of
December 31, 1999, and the results of its operations and its cash flows for the
two years then ended in conformity with generally accepted accounting
principles.

The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern.  As shown in the accompanying
financial statements, the Company is a development stage company with recurring
losses from operations.  The factors discussed in Note 2 to the financial
statements raise a substantial doubt about the ability of the Company to
continue as a going concern.  Management's plans in regards to those matters are
also described in Note 2.  The financial statements do not include any
adjustments that might result from the outcome of this uncertainty.

ARTHUR ANDERSEN LLP

Milwaukee, Wisconsin
March 7, 2000

VideoPropulsion, Inc.
(A Development Stage Company)

Balance Sheet
As Of December 31, 1999

                                     Assets
                                     ------

Current Assets:
Cash                                                            $9,947
Accounts Receivable                                             11,990
Inventories                                                     61,706
                                                               -------
Total Current Assets                                            83,643
                                                               -------
Total Assets                                                   $83,643
                                                               -------
                                                               -------

                    Liabilities And Stockholder's Investment
                    ----------------------------------------
Current Liabilities:
Accrued Payroll And Payroll Taxes                              $12,807
Other Accrued Liabilities                                        7,953
                                                               -------
Total Current Liabilities                                       20,760
Stockholder's Investment:
Common Stock (9,000 Shares Authorized, 1,000 Shares
Outstanding, $0.01 Par Value)                                       10
Additional Paid-In Capital                                     498,522
Retained Deficit                                              (110,281)
Unearned Compensation                                         (325,368)
                                                               -------
Total Stockholder's Investment                                  62,883
                                                               -------
Total Liabilities And Stockholder's Investment                 $83,643
                                                               -------
                                                               -------

The accompanying notes to financial statements are an integral part of this
balance sheet.

VideoPropulsion, Inc.
(A Development Stage Company)

Statements Of Operations
For The Years Ended December 31, 1999 And 1998

                                                         1999           1998
                                                       --------       --------
Net Sales                                              $598,482       $329,120

Cost Of Goods Sold                                      132,269         88,404
                                                       --------       --------
     Gross Profit                                       466,213        240,716
                                                       --------       --------
Operating Expenses:
Research And Development                                261,389        169,145
Selling                                                 165,229         79,705
Customer Service                                          5,011          5,098
General And Administrative                               82,764         38,258
                                                       --------       --------
     Total Operating Expenses                           514,393        292,206
                                                       --------       --------
Loss Before Income Taxes                                (48,180)       (51,490)

Benefit From Income Taxes                                     -              -
                                                       --------       --------
Net Loss                                               $(48,180)      $(51,490)
                                                       --------       --------
                                                       --------       --------

Loss Per Share:
  Basic And Diluted                                     $(48.18)       $(51.49)
  Weighted Average Number Of Shares Outstanding           1,000          1,000

Pro forma Loss Per Share (see Note 3)  (UNAUDITED)
  Basic And Diluted                                      $(0.01)        $(0.01)
  Weighted Average Number Of Shares Outstanding       4,401,642      4,401,642

The accompanying notes to financial statements are an integral part of these
statements.

VideoPropulsion, Inc.
(A Development Stage Company)

Statements Of Cash Flows
For The Years Ended December 31, 1999 And 1998

                                                         1999           1998
                                                       --------       --------
Cash Flows From Operating Activities:
  Net Loss                                             $(48,180)      $(51,490)
  Adjustments To Reconcile Net Income To Net Cash
    Provided By (Used In) Operating Activities-
     Amortization Of Unearned Compensation              128,538         32,644
     Unearned Compensation                             (192,750)      (293,800)
     Change In Assets And Liabilities-
       Accounts Receivable                               (1,000)        14,985
       Inventories                                      (25,284)       (22,814)
       Accrued Liabilities                               (7,474)         6,011
                                                       --------       --------
          Total Adjustments                             (97,970)      (262,974)
                                                       --------       --------
          Net Cash Used In Operating Activities        (146,150)      (314,464)
                                                       --------       --------
Cash Flows From Investing Activities                          -              -
                                                       --------       --------
Cash Flows From Financing Activities:
  Capital Contribution From Parent                      146,097        314,464
  Issuance Of Common Stock                               10,000              -
                                                       --------       --------
          Net Cash Provided By Financing Activities     156,097        314,464
                                                       --------       --------
Net Increase In Cash                                      9,947              -

CASH, Beginning Of Year                                       -              -
                                                       --------       --------
CASH, End Of Year                                      $  9,947       $      -
                                                       --------       --------
                                                       --------       --------

The accompanying notes to financial statements are an integral part of these
statements.

VideoPropulsion, Inc.
(A Development Stage Company)

Statements Of Stockholder's Investment
For The Years Ended December 31, 1999 And 1998

<TABLE>
                                                                                                                         Deficit
                                                                                                                       Accumulated
                                    Common Stock    Additional    Parent's                                 Total          During
                                  ---------------     Paid-in    Divisional   Retained     Unearned    Stockholder's   Development
                                  Shares   Amount     Capital      Equity      Deficit   Compensation    Investment       Stage
                                  ------   ------   ----------   ----------   --------   ------------  -------------   -----------
<S>                                 <C>      <C>        <C>         <C>          <C>          <C>           <C>            <C>

Balance, December 31, 1997            -     $  -      $     -      $17,360    $      -     $       -      $17,360        $(336,951)
   Net Loss                           -        -            -      (51,490)          -             -      (51,490)         (51,490)
   Capital Contribution From Parent   -        -            -      314,464           -             -      314,464                -
   Unearned Compensation              -        -            -            -           -      (293,800)    (293,800)               -
   Amortization Of
     Unearned Compensation            -        -            -            -           -        32,644       32,644                -
                                  -----      ---     --------    ---------   ---------     ---------    ---------        ---------
Balance, December 31, 1998            -        -            -      280,334           -      (261,156)      19,178         (388,441)
   Net Income To October 4, 1999      -        -            -       62,101           -             -       62,101           62,101
   Net Loss From October 4
     To December 31, 1999             -        -            -            -    (110,281)            -     (110,281)        (110,281)
          Net Loss For 1999           -        -            -            -           -             -      (48,180)         (48,180)
   Capital Contribution From Parent
     Prior To October 4, 1999         -        -            -      146,097           -             -      146,097                -
   October 4 Transfer Due To
     Incorporation Of Company         -        -      488,532     (488,532)          -             -            -                -
   Sale Of Stock To Parent        1,000       10        9,990            -           -             -       10,000                -
   Unearned Compensation              -        -            -            -           -      (192,750)    (192,750)               -
   Amortization Of
     Unearned Compensation            -        -            -            -           -       128,538      128,538                -
                                  -----      ---     --------    ---------   ---------     ---------    ---------        ---------
Balance, December 31, 1999        1,000      $10     $498,522    $       -   $(110,281)    $(325,368)     $62,883        $(436,621)
                                  -----      ---     --------    ---------   ---------     ---------    ---------        ---------
                                  -----      ---     --------    ---------   ---------     ---------    ---------        ---------
</TABLE>

The accompanying notes to financial statements are an integral part of these
statements.

VideoPropulsion, Inc.
(A Development Stage Company)

Notes To Financial Statements
December 31, 1999 And 1998

(1)  Description of the Company-
     --------------------------

     In  October  1999,  VideoPropulsion,  Inc.  (the  "Company"  or  "VPI"),  a
     development stage  company, became  a Wisconsin  corporation and  a  wholly
     owned subsidiary of GENROCO, Inc. (the  "Parent").  Prior to October  1999,
     VPI was operated as the digital video division of the Parent.  The  Company
     designs and sells a range of  Digital Video Broadcast (DVB) products  which
     are being utilized in a wide  variety of applications that allow  consumers
     to use  their  TV sets  for  interactive services  including  e-mail,  home
     shopping, web browsing, video-on demand, IP telephony, and other functions.
     DVB is the digital standard that has been successfully deployed  throughout
     Europe, Asia,  the  Pacific  and Latin  America  and  is  rapidly  becoming
     accepted in North America.

     In August  of  1999, the  Board  of  Directors of  GENROCO,  Inc.  approved
     spinning off  its digital  video business  as  a separately  traded  public
     company.  One share of VPI stock will be issued for each share of  GENROCO,
     Inc. stock  outstanding on  the spin-off  date.   It is  GENROCO's  current
     intent to spin-off VPI in 2000.

(2)  Development Stage-
     -----------------

     The Company is considered  a development stage company.   A market for  the
     Company's products may not develop.   The Company's growth will be  limited
     if DVB  technology  and solutions  do  not  become widely  accepted.    The
     Company's development efforts are focused on the DVB market, which has only
     begun to develop and is rapidly evolving.

     During 1999  and 1998,  the Parent  contributed  $146,097 and  $314,464  of
     additional equity in addition to purchasing  1,000 shares of VPI stock  for
     $10,000 on  October  4, 1999.    In January  2000,  the Parent  loaned  VPI
     $200,000 through an arms-length loan.   The loan is  payable at the end  of
     2000 and bears interest at 9.5%.

     GENROCO intends to provide interim financing  in amounts adequate to  allow
     the Company to  meet its financial  obligations for a  period of one  year.
     However, there is no guarantee that GENROCO will have the financial ability
     to meet that obligation.   In the  case that GENROCO  is unable to  provide
     support for one  year, the Company  will need to  raise additional  capital
     either through private placement or an offering of VPI stock.  Further, the
     Company will need to raise capital  to fund operations beyond 2000.   There
     can be no  assurances that there  will be a  market for VPI  stock or  that
     capital can be raised through a private placement.

(3)  Summary of Significant Accounting Policies-
     ------------------------------------------

     (a)  Basis For Presentation-
          ----------------------

          Certain items have  been incorporated  into the  preparation of  these
          December 31, 1999 and 1998 financial statements to reflect the Company
          as a stand-alone  entity.  The  financial information included  herein
          may not  necessarily reflect  the financial  position and  results  of
          operations for the Company if the Company would have been a  separate,
          stand-alone entity during the periods presented.

     (b)  Revenue Recognition-
          -------------------

          Revenue from  product  sales  is  recognized  when  the  products  are
          shipped.    Service  revenue  from  engineering  and  design  work  is
          recognized as the services are provided.

          The Company had four customers that individually accounted for  24.2%,
          24.0%, 15.5% and 12.0%  of net sales  in 1999.   The Company had  four
          customers that  individually accounted  for  46.1%, 17.9%,  15.0%  and
          11.0% of net sales in 1998.

          Exports accounted for approximately 39.5%  and 17.9% of the  Company's
          net sales for 1999 and 1998, respectively.

     (c)  Inventories-
          -----------

          Inventories are stated at the lower of average cost, determined  using
          the first-in, first-out method, or market.  Inventories consist of:

          Raw materials and work-in-process          $38,350
          Finished goods                              23,356
                                                     -------
                                                     $61,706
                                                     -------
                                                     -------

     (d)  Research And Development Costs-
          ------------------------------

          Research and  development  costs  are expensed  as  incurred  and  are
          presented as a separate component of the income statement.

     (e)  Operating Expenses-
          ------------------

          The Company  subcontracts a  majority  of its  production  activities,
          including the manufacture and assembly  of certain products, from  the
          Parent.

          Certain operating expenses were allocated  based on the percentage  of
          hours spent on the  digital video division at  the Parent compared  to
          total hours of employees  each year multiplied  by the Parent's  total
          operating expenses.  Management estimates if the Company had been on a
          stand-alone basis over  the past two  years, operating expenses  would
          have been substantially identical  to the allocated expenses  included
          in the financial statements.

     (f)  Use Of Estimates-
          ----------------

          The preparation of financial  statements in conformity with  generally
          accepted accounting principles requires  management to make  estimates
          and assumptions  that  affect  the  reported  amounts  of  assets  and
          liabilities and disclosure of contingent assets and liabilities at the
          date of the financial statements and the reported amounts of  revenues
          and expenses during the reporting period.  Actual results could differ
          from those estimates.

     (g)  Net Income Per Common Share-
          ---------------------------

          The Company accounts for earnings per share according to provisions of
          Statement of  Financial Accounting  Standards No.  128, "Earnings  Per
          Share" for purposes of calculating earnings per share.

          Basic earnings per share is computed  assuming that the number of  VPI
          shares outstanding was 1,000 for 1999  and 1998. The company does  not
          have common stock equivalents and therefore diluted earnings per share
          equals basic earnings per share.

          Pro forma earnings per share (unaudited) is computed assuming that the
          number of VPI shares outstanding as a result of the anticipated  spin-
          off was  4,401,642 for  1999 and  1998.   This amount  was  calculated
          assuming one  share of  VPI stock  will be  issued for  each share  of
          GENROCO, Inc. stock outstanding at March 7, 2000.  The Parent does not
          have common  stock equivalents  and therefore  the pro  forma  diluted
          earnings per share equals pro forma basic earnings per share.

     (4)  Income Taxes-
          ------------

          The Company  accounts  for income  taxes  according to  provisions  of
          Statement of Financial  Accounting Standards No.  109 "Accounting  for
          Income Taxes." The  Company is  included on  the consolidated  federal
          income tax returns of the Parent.  Income tax benefits and liabilities
          are based on the Company's activity on a standalone basis.

          The Company and the Parent entered into an agreement effective January
          1, 2000 under which the Parent  will be responsible for  substantially
          all United States federal,  state and local  income taxes for  periods
          prior to the date  of spin-off.  The  Company will be responsible  for
          all taxes  applicable  to  periods  after  the  spin-off  and  amounts
          exceeding certain thresholds resulting from tax audit adjustments  for
          periods prior  to spin-off.   Management  believes  there are  no  tax
          liabilities over these thresholds.

          Net operating losses generated prior to the date of distribution  will
          remain with the  Parent.  The  Company has therefore  recorded a  full
          valuation allowance against the tax benefits.

          Components of the deferred income taxes are as follows:

                                                                 December 31,
                                                                     1999
                                                                 ------------
          Current Deferred Tax Assets:
          Inventory Reserves                                         $2,418
          Accrued Employee Costs                                      1,151
                                                                  ---------
          Total Current Deferred Tax Assets                           3,569
          Current Valuation Allowance                                (3,569)
                                                                  ---------
          Net Current Deferred Taxes                              $       -
                                                                  ---------
                                                                  ---------
          Noncurrent Deferred Tax Assets:
          Operating Loss Carryforwards                             $117,440
                                                                  ---------
          Total Net Noncurrent Deferred Tax Assets                  117,440
          Noncurrent Valuation Allowance                           (117,440)
                                                                  ---------
          Net Noncurrent Deferred Taxes                           $       -
                                                                  ---------
                                                                  ---------

  A summary of the Company's effective tax rates is as follows:

                                                             December 31,
                                                         ---------------------
                                                           1999        1998
                                                         --------    --------
  Federal Tax At Statutory Rate                          $(16,381)   $(17,507)
  State Tax At Statutory Rate, Net Of Federal Benefit      (2,505)     (2,677)
  Valuation Allowance                                      18,886       20184
                                                         --------    --------
  Total Provision                                        $      -    $      -
                                                         --------    --------
                                                         --------    --------

     (5)  Lease Commitments-
          -----------------

          The  Company  leases  its  operating  facility  located  in   Slinger,
          Wisconsin, under  an agreement  expiring  December 31, 2001  with  the
          Parent.  The Company  has options from the  Parent to renew the  lease
          agreement.  Total rent expense  was approximately $22,764 and  $17,995
          in 1999 and 1998, respectively.

          As of December 31, 1999, the approximate future minimum lease payments
          under operating leases are as follows:

                       Year                            Amount
                      ------                           ------
                       2000                            $30,000
                       2001                            $30,000

     (6)  Employee Benefit Plans-
          ----------------------

          The Parent company has an Employee Stock Ownership Plan and Trust (the
          "Plan"), covering substantially all domestic employees.  Employees  of
          VPI are participants in the Plan.   The Parent company's  contribution
          to the Plan is discretionary and  is determined annually by the  Board
          of Directors  of  the  Parent.   VPI  is  charged a  portion  of  this
          contribution relating  to the  VPI employees  participating.   Expense
          recorded by VPI under the Plan was approximately $9,504 and $1,372  in
          1999 and 1998, respectively.  The Plan owned 12.9% shares of  GENROCO,
          Inc. stock as of December 31, 1999.

          In order  to recruit  and retain  personnel,  the Company  offers  its
          employees stock in the  Parent.  Stock is  granted to a  participating
          employee in exchange for a three-year note from the employee.  To  the
          extent the  employee remains  employed at  the  Company, the  note  is
          forgiven over  the three-year  period.   This  amount is  recorded  as
          unearned compensation in  equity and is  amortized on a  straight-line
          basis as  compensation  expense over  the  life  of the  notes.    The
          resulting amount due to the Parent  for its stock is considered to  be
          additional capital  from the  parent since  the  amounts will  not  be
          settled in cash.  As of  December 31, 1999, approximately $325,000  of
          deferred compensation  remained as  a reduction  of equity.    Expense
          recorded by VPI under the Plan  was $128,538 and $32,644 for 1999  and
          1998.

          An Employee Benefits and Compensation Agreement governs the rights and
          obligations of GENROCO, Inc. and VPI  with respect to various  matters
          and obligations concerning employee  benefits for the former  GENROCO,
          Inc. employees who became employees of VPI as of January 1, 2000.  The
          Benefits Agreement covers VPI's assumption of certain compensation and
          benefits obligations  relative to  VPI's  employees. Pursuant  to  the
          Benefits  Agreement,  VPI  will  assume  responsibility  for   certain
          benefits previously offered by GENROCO, Inc. to its employees prior to
          the spin-off who became  employed by VPI and  will receive funds  from
          GENROCO, Inc. for disbursement to such employees for compensation  and
          certain employee benefits earned  prior to the  spin-off.  No  benefit
          obligation is outstanding as of December 31, 1999.

     (7)  Stockholder's Investment-
          ------------------------

          Effective October 4, 1999, common  stock authorized was 9,000  shares.
          Prior to October 4,  1999, the Company was  operated as a division  of
          the Parent and  no stock  was authorized.   As  of December 31,  1999,
          1,000 shares were issued  and outstanding.   The outstanding stock  is
          owned entirely by GENROCO.

     (8)  Related Party Funding-
          ---------------------

          The Company's  financing requirements  have historically  been  funded
          almost entirely by GENROCO.   As such at the  end of the year  amounts
          classified as due  to Parent were  forgiven and  reflected as  capital
          contributions from the parent.  For the years ending December 31,1 999
          and 1998, the  amount due to  Parent, which was  converted to  capital
          contributions, was $146,097 and $314,464,  respectively.  Due to  this
          financing arrangement,  the Company  currently  does not  reflect  any
          trade payables.   Effective January 1,  2000, the Company's  operating
          expenses will not  be funded in  this manner and  future periods  will
          require the Company  to fund trade  payables through operating  income
          and other financing resources.   Additional funding arrangements  have
          been made between the  Company and the Parent,  which are outlined  in
          Note 2.

     (9)  Administrative Services Agreement-
          ---------------------------------

          As of January  1, 2000,  the Company and  the Parent  entered into  an
          Interim Administrative Services Agreement.  This agreement governs the
          administrative  and  manufacturing  services  that  the  Parent   will
          continue to provide to the company  on an interim basis.  In  general,
          the  Parent  will  provide  certain  financial,  human  resource   and
          information  system  services  (including  use  of  the  hardware  and
          furniture and fixtures  associated with  these services).   Under  the
          terms of  the agreement,  the Company  will compensate  the parent  at
          negotiated fees which,  the Company believes,  would be comparable  to
          rates  the   Company   could   have   achieved   through   arms-length
          negotiations.  Management does not believe this agreement will  result
          in expenses materially  different from the  amount allocated in  these
          carved-out financial statements.

     (10) Commitments and Contingencies-
          -----------------------------

          As of  January 1,  2000, the  Company and  the Parent  entered into  a
          General Assignment and Assumption Agreement.  Pursuant to the  General
          Assignment and Assumption Agreement  regarding Litigation, Claims  and
          other Liabilities,  in general  VPI assumed  and agreed  to  indemnify
          GENROCO,  Inc.  and   acquire  substantially   all  the   liabilities,
          litigation and  claims  arising  out of  the  digital  video  business
          including all environmental liabilities.   GENROCO, Inc. retained  and
          indemnified VPI against substantially all liabilities, litigation  and
          claims arising out of its storage  area networking business and  other
          items not transferred  to VPI.   The indemnification obligations  does
          not entitle the indemnified party to  recover to the extent that  such
          liabilities are  covered  by  proceeds received  from  a  third  party
          insurer.   In  circumstances  in  which  the  potential  inability  of
          GENROCO, Inc. and VPI is joint, the parties will share  responsibility
          for such  liability on  a mutually  agreed basis  consistent with  the
          principles established in  the Agreement.   As of  December 31,  1999,
          there were  no outstanding  commitments or  contingencies governed  by
          this agreement.

     (11) Transitional Trademark Use and License Agreement-
          ------------------------------------------------

          As of  January 1,  2000, the  Company and  the Parent  entered into  a
          Transitional Trademark Use  and License  Agreement.   Pursuant to  the
          Transitional  Trademark  Use  and  License  Agreement,  GENROCO,  Inc.
          granted   to VPI  certain rights  to continue  to use,  for a  limited
          period of  time  and  under  certain  defined  circumstances,  certain
          GENROCO,  Inc.  trademarks  already  inscribed  upon  VPI's   existing
          inventory of  labels,  promotional materials,  product  materials  and
          other materials  relating to  VPI's  existing inventory  of  products.
          Also, GENROCO, Inc. has granted  VPI a royalty free,  nontransferable,
          nonexclusive license  to  use  certain GENROCO,  Inc.  trademarks  and
          certain products for a period of nine months after the spin-off.

     (12) Insurance Matters-
          -----------------

          As of January  1, 2000,  the Company and  the Parent  entered into  an
          Insurance Matters Agreement.  The Insurance Matters Agreement  governs
          the rights and obligations  of GENROCO, Inc. and  VPI with respect  to
          various pre-existing  contracts insuring  GENROCO, Inc.  and  covering
          risks associated with, or arising out of, the digital video  business.
          The types  of policies  covered by  the insurance  Agreement  include,
          without limitation,  automobile liability,  comprehensive and  general
          liability.   This agreement  also established  certain procedures  for
          dealing with pending litigation, new litigation and the resolution  of
          disputes between the parties concerning the Insurance Agreement.

APPENDIX B  - ARTICLES OF INCORPORATION, VIDEOPROPULSION, INC.

                             (Subject to Amendment)
                           ARTICLES OF INCORPORATION

                                       OF

                             VIDEOPROPULSION, INC.

     The undersigned incorporator, acting as incorporator of a corporation under
the Wisconsin Business  Corporation Law Chapter  180 of  the Wisconsin  Statutes
(the  "WBCL"),  adopts  the  following   Articles  of  Incorporation  for   such
corporation:

                                   ARTICLE I

                                      Name
                                      ----

     The name of the corporation is VideoPropulsion, Inc.

                                   ARTICLE II

                                    Purposes
                                    --------

     The purposes for which  the corporation is organized  are to engage in  any
lawful activity within  the purposes for  which a corporation  may be  organized
under the WBCL.

                                  ARTICLE III

                                 Capital Stock
                                 -------------

     The aggregate number of shares which  the corporation shall have  authority
to issue  is  Nine  Thousand  (9,000) shares,  consisting  of  one  class  only,
designated as "Common Stock," of the par value of one cent ($0.01) per share.

                                   ARTICLE IV

                               Preemptive Rights
                               -----------------

     No holder of any stock of  the corporation shall have any preemptive  right
to purchase, subscribe  for, or  otherwise acquire any  shares of  stock of  the
corporation of  any  class  now  or  hereafter  authorized,  or  any  securities
exchangeable for or convertible into such shares.

                                   ARTICLE V

                          Registered Office and Agent
                          ---------------------------

     The address of the initial registered office of the corporation is 411 East
Wisconsin Avenue, Suite 2550, Milwaukee, WI, 53202, Milwaukee County,  Wisconsin
and the name of its initial registered agent at such address is Lawdock, Inc.

                                   ARTICLE VI

                                  Incorporator
                                  ------------

     The name and  address of the  incorporator is Walter  J. Skipper, 411  East
Wisconsin Avenue, Milwaukee, Wisconsin 53202.

          Executed this 4th day of October, 1999.

                                /s/  Walter J. Skipper
                                -----------------------------------
                                Walter J. Skipper, Attorney

APPENDIX C - BY-LAWS OF VIDEOPROPULSION, INC.

                             BYLAWS

                               OF

                      VIDEOPROPULSION, INC.

                             ADOPTED

                        OCTOBER ___,1999

                                                            TABLE OF CONTENTS
                                                            -----------------
ARTICLE I.  OFFICES; RECORDS                                               72
   1.01.  Principal and Business Offices                                   72
          ------------------------------
   1.02.  Registered Office and Registered Agent                           72
          --------------------------------------
   1.03.  Corporate Records                                                72
          -----------------
ARTICLE II.  SHAREHOLDERS                                                  73
   2.01.  Annual Meeting                                                   73
          --------------
   2.02.  Special Meetings                                                 73
          ----------------
   2.03.  Place of Meeting                                                 73
          ----------------
   2.04.  Notices to Shareholders                                          73
          -----------------------
           (a)   Required Notice                                           73
                 ---------------
           (b)   Adjourned Meeting                                         73
                 -----------------
           (c)   Waiver of Notice                                          74
                 ---------------
           (d)   Contents of Notice                                        74
                 -----------------
           (e)   Fundamental Transactions                                  74
                 ------------------------
   2.05.  Fixing of Record Date                                            74
          ---------------------
   2.06.  Shareholder List                                                 74
          ----------------
   2.07.  Quorum and Voting Requirements                                   75
          ------------------------------
   2.08.  Conduct of Meetings                                              75
          -------------------
   2.09.  Proxies                                                          75
          -------
   2.10.  Voting of Shares                                                 75
          ----------------
ARTICLE III.  BOARD OF DIRECTORS                                           75
   3.01.  General Powers and Number                                        75
          -------------------------
   3.02.  Election, Removal, Tenure and Qualifications                     75
          --------------------------------------------
   3.03.  Regular Meetings                                                 76
          ----------------
   3.04.  Special Meetings                                                 76
          ----------------
   3.05.  Meetings By Telephone or Other Communication Technology          76
          -------------------------------------------------------
   3.06.  Notice of Meetings                                               76
          ------------------
   3.07.  Quorum                                                           77
          ------
   3.08.  Manner of Acting                                                 77
          ----------------
   3.09.  Conduct of Meetings                                              77
          -------------------
   3.10.  Vacancies                                                        77
          ---------
   3.11.  Compensation                                                     77
          ------------
   3.12.  Presumption of Assent                                            77
          ---------------------
   3.13.  Committees                                                       77
          ----------
ARTICLE IV.  OFFICERS                                                      78
   4.01.  Appointment                                                      78
          -----------
   4.02.  Resignation and Removal                                          78
          -----------------------
   4.03.  Vacancies                                                        78
          ---------
   4.04.  Chairperson of the Board                                         78
          ------------------------
   4.05.  President                                                        78
          ---------
   4.06.  Vice Presidents                                                  78
          ---------------
   4.07.  Secretary                                                        79
          ----------
   4.08.  Treasurer                                                        79
          ---------
   4.09.  Assistants and Acting Officers                                   79
          ------------------------------
   4.10.  Salaries                                                         79
          --------
ARTICLE V.  CERTIFICATES FOR SHARES AND THEIR TRANSFER                     80
   5.01.  Certificates for Shares                                          80
          -----------------------
   5.02.  Signature by Former Officers                                     80
          ----------------------------
   5.03.  Transfer of Shares                                               80
   5.04.  Restrictions on Transfer                                         80
          ------------------------
   5.05.  Lost, Destroyed or Stolen Certificates                           80
          --------------------------------------
   5.06.  Consideration for Shares                                         80
          ------------------------
   5.07.  Stock Regulations                                                80
          -----------------
ARTICLE VI.  WAIVER OF NOTICE                                              81
   6.01.  Shareholder Written Waiver                                       81
          --------------------------
   6.02.  Shareholder Waiver by Attendance                                 81
          --------------------------------
   6.03.  Director Written Waiver                                          81
          -----------------------
   6.04.  Director Waiver by Attendance                                    81
          -----------------------------
ARTICLE VII.  ACTION WITHOUT MEETINGS                                      82
   7.01.  Shareholder Action Without Meeting                               82
          ----------------------------------
   7.02.  Director Action Without Meeting                                  82
          -------------------------------
ARTICLE VIII.  INDEMNIFICATION                                             82
   8.01.  Indemnification for Successful Defense                           82
          --------------------------------------
   8.02.  Other Indemnification                                            82
          ---------------------
   8.03.  Written Request                                                  83
          ---------------
   8.04.  Nonduplication                                                   83
          --------------
   8.05.  Determination of Right to Indemnification                        83
          -----------------------------------------
   8.06.  Advance of Expenses                                              84
          -------------------
   8.07.  Nonexclusivity                                                   84
          --------------
   8.08.  Court-Ordered Indemnification                                    85
          -----------------------------
   8.09.  Indemnification and Allowance of                                 85
          --------------------------------
            Expenses of Employees and Agents
            --------------------------------
   8.10.  Insurance                                                        85
          ---------
   8.11.  Securities Law Claims                                            85
          ---------------------
   8.12.  Liberal Construction                                             85
          --------------------
   8.13.  Definitions Applicable to this Article                           85
          --------------------------------------
ARTICLE IX.  SEAL                                                          87
   10.01.  By Shareholders                                                 87
           ---------------
   10.02.  By Directors                                                    87
           ------------
   10.03.  Implied Amendments                                              88
           ------------------
ARTICLE XI.  STOCK TRANSFER RESTRICTION                                    88

                          ARTICLE I.  OFFICES; RECORDS

          1.01.  Principal and Business Offices.  The corporation may have  such
                 ------------------------------
principal and other  business offices,  either within  or without  the State  of
Wisconsin, as the Board  of Directors may  designate or as  the business of  the
corporation may require from time to time.

          1.02.  Registered Office and Registered.  The registered office of the
                 --------------------------------
corporation required by the Wisconsin Business Corporation Law to be  maintained
in the State of Wisconsin may be, but need not be, identical with the  principal
office in the State of Wisconsin.  The  address of the registered office may  be
changed from time to time by any officer or by the registered agent.  The office
of the registered agent of the corporation shall be identical to such registered
office.

          1.03.  Corporate Records.  The  following documents and records  shall
                 -----------------
be kept  at the  corporation's  principal office  or  at such  other  reasonable
location as may be specified by the corporation:

               (a)  Minutes of shareholders'  and Board  of Directors'  meetings
                    and any written notices thereof.

               (b)  Records of actions  taken by the  shareholders or  directors
                    without a meeting.

               (c)  Records of  actions  taken by  committees  of the  Board  of
                    Directors.

               (d)  Accounting records.

               (e)  Records of its shareholders.

               (f)  Current Bylaws.

               (g)  Written waivers of notice by shareholders or directors (if
                    any).

               (h)  Written consents by shareholders or directors for actions
                    without a meeting (if any).

               (i)  Voting trust agreements (if any).

               (j)  Stock transfer agreements to which the corporation is a
                    party or of which it has notice (if any).

                           ARTICLE II.  SHAREHOLDERS

          2.01.  Annual Meeting.  The  annual meeting of the shareholders  shall
                 --------------
be held on the First Monday  in July, or at such other  time and date as may  be
fixed by or under the authority  of the Board of  Directors, for the purpose  of
electing directors and for  the transaction of such  other business as may  come
before the meeting.  If the day fixed for the annual meeting is a legal  holiday
in the State of  Wisconsin, such meeting  shall be held  on the next  succeeding
business day.  If the election  of directors is not  held on the day  designated
herein, or fixed as herein provided, for any annual meeting of the shareholders,
or at any adjournment thereof, the  Board of Directors shall cause the  election
to be  held at  a meeting  of the  shareholders  as soon  thereafter as  may  be
convenient.

          2.02.  Special Meetings.   Special meetings  of the shareholders,  for
                 ----------------
any purpose or purposes, unless otherwise  prescribed by statute, may be  called
by the Chairperson of the Board, if there is one, the President or the Board  of
Directors.   If  and as required  by the Wisconsin  Business Corporation Law,  a
special meeting  shall be  called upon  written demand  describing one  or  more
purposes for which it is to  be held by holders of shares  with at least 10%  of
the votes entitled  to be cast  on any issue  proposed to be  considered at  the
meeting.  The purpose or purposes of  any special meeting shall be described  in
the notice required by Section 2.04 of these Bylaws.

          2.03.  Place  of Meeting.   The Board of  Directors may designate  any
                 -----------------
place, either within or without the State of Wisconsin, as the place of  meeting
for any annual meeting or any special meeting.   If no designation is made,  the
place of  meeting shall  be the  principal  office of  the corporation  but  any
meeting may be  adjourned to  reconvene at  any place  designated by  vote of  a
majority of the shares represented thereat.

          2.04.  Notices to Shareholders.  (a)  Required Notice.  Written notice
                 -----------------------        ---------------
stating the  place, day  and hour  of the  meeting  and, in  case of  a  special
meeting, the  purpose or  purposes for  which the  meeting is  called, shall  be
delivered not less than five (5) days nor  more than sixty (60) days before  the
date of the meeting (unless a different time is provided by law or the  Articles
of Incorporation), by or at  the direction of the  Chairperson of the Board,  if
there is one, the  President or the Secretary,  to each shareholder entitled  to
vote  at  such  meeting  or,  for  the  fundamental  transactions  described  in
subsections (e)(1) to (4)  below (for which  the Wisconsin Business  Corporation
Law requires that notice be given to shareholders not entitled to vote), to  all
shareholders.  If mailed, such notice is effective when deposited in the  United
States mail, and shall  be addressed to the  shareholder's address shown in  the
current record of shareholders of the corporation, with postage thereon prepaid.
At least twenty (20) days' notice  shall be provided if  the purpose, or one  of
the purposes, of the meeting is to consider  a plan of merger or share  exchange
for which shareholder approval is required by law, or the sale, lease,  exchange
or other disposition of all or substantially all of the corporation's  property,
with or without good  will, otherwise than  in the usual  and regular course  of
business.

               (b)  Adjourned Meeting.  Except as provided in the next sentence,
                    -----------------
if any shareholder  meeting is adjourned  to a different  date, time, or  place,
notice need not  be given of  the new date,  time, and place,  if the new  date,
time, and place is announced at the meeting before adjournment.  If a new record
date for the adjourned meeting is  or must be fixed,  then notice must be  given
pursuant to the  requirements of paragraph  (a) of this  Section 2.04, to  those
persons who are shareholders as of the new record date.

               (c)  Waiver of  Notice.    A  shareholder  may  waive  notice  in
                    ------------------
accordance with Article VI of these Bylaws.

               (d)  Contents of Notice.  The notice of each special  shareholder
                    ------------------
meeting shall include  a description of  the purpose or  purposes for which  the
meeting is called, and only business within the purpose described in the meeting
notice may be conducted at a special shareholders' meeting.  Except as otherwise
provided  in  subsection  (e)  of  this   Section  2.04,  in  the  Articles   of
Incorporation, or in the  Wisconsin Business Corporation Law,  the notice of  an
annual shareholders' meeting need  not include a description  of the purpose  or
purposes for which the meeting is called.

               (e)  Fundamental Transactions.  If  a purpose of any  shareholder
                    ------------------------
meeting is to  consider either:   (1) a proposed  amendment to  the Articles  of
Incorporation (including any restated articles); (2)  a plan of merger or  share
exchange for which shareholder approval is required by law; (3) the sale, lease,
exchange or other disposition of all  or substantially all of the  corporation's
property, with or  without good will,  otherwise than in  the usual and  regular
course of business; (4) the dissolution  of the corporation; or (5) the  removal
of a director, the notice must so state and in cases (1), (2) and (3) above must
be accompanied  by,  respectively, a  copy  or summary  of  the:   (1)  proposed
articles of amendment  or a copy  of the restated  articles that identifies  any
amendment or other change; (2) proposed plan of merger or share exchange; or (3)
proposed transaction  for  disposition  of  all  or  substantially  all  of  the
corporation's property.   If the proposed  corporate action creates  dissenters'
rights, the notice must state that shareholders and beneficial shareholders  are
or may be entitled to  assert dissenters' rights, and  must be accompanied by  a
copy of Sections 180.1301 to 180.1331 of the Wisconsin Business Corporation Law.

          2.05. Fixing  of Record  Date.   The Board  of Directors  may fix  in
                -----------------------
advance a  date as  the  record date  for  one or  more  voting groups  for  any
determination of shareholders entitled to notice of a shareholders' meeting,  to
demand a special meeting, to vote, or to take any other action, such date in any
case to  be not  more than  seventy (70)  days prior  to the  meeting or  action
requiring such determination of  shareholders, and may fix  the record date  for
determining shareholders entitled to  a share dividend or  distribution.  If  no
record date is fixed for the determination of shareholders entitled to demand  a
shareholder meeting, to notice of or to vote at a meeting of shareholders, or to
consent to action without a meeting, (a) the close of business on the day before
the corporation receives the first written demand for a shareholder meeting, (b)
the close of  business on  the day before  the first  notice of  the meeting  is
mailed or otherwise delivered to shareholders,  or (c) the close of business  on
the day before the first written consent to shareholder action without a meeting
is received by the corporation, as the case may be, shall be the record date for
the determination  of  shareholders.    If  no record  date  is  fixed  for  the
determination  of  shareholders  entitled  to   receive  a  share  dividend   or
distribution (other  than a  distribution involving  a purchase,  redemption  or
other acquisition of the corporation's shares), the close of business on the day
on which  the resolution  of the  Board of  Directors is  adopted declaring  the
dividend or distribution  shall be  the record date.   When  a determination  of
shareholders entitled to vote  at any meeting of  shareholders has been made  as
provided in this section, such determination shall be applied to any adjournment
thereof unless the  Board of Directors  fixes a new  record date  and except  as
otherwise required by  law.   A new  record date  must be  set if  a meeting  is
adjourned to a date  more than 120 days  after the date  fixed for the  original
meeting.

          2.06.  Shareholder List.   The officer or  agent having charge of  the
                 ----------------
stock transfer books for shares of the corporation shall, before each meeting of
shareholders, make a complete record of  the shareholders entitled to notice  of
such meeting, arranged by class or series  of shares and showing the address  of
and the number of shares held by  each shareholder.  The shareholder list  shall
be available at the meeting and  may be inspected by  any shareholder or his  or
her agent or attorney at any  time during the meeting  or any adjournment.   Any
shareholder or his  or her agent  or attorney may  inspect the shareholder  list
beginning two (2) business  days after the  notice of the  meeting is given  and
continuing to the date of the meeting, at the corporation's principal office  or
at a place identified in the meeting notice  in the city where the meeting  will
be held and, subject to Section 180.1602(2)(b) 3 to 5 of the Wisconsin  Business
Corporation Law, may copy the list, during regular business hours and at his  or
her expense, during the  period that it is  available for inspection  hereunder.
The original stock  transfer books  and nominee  certificates on  file with  the
corporation (if any)  shall be prima  facie evidence as  to who  are the  share-
holders entitled to inspect the  shareholder list or to  vote at any meeting  of
shareholders.  Failure to comply with the requirements of this section shall not
affect the validity of any action taken at such meeting.

          2.07. Quorum and Voting Requirements.    Except as otherwise  provided
                ------------------------------
in the Articles of Incorporation or in the Wisconsin Business Corporation Law, a
majority of  the votes  entitled to  be cast  by shares  entitled to  vote as  a
separate voting group  on a  matter, represented in  person or  by proxy,  shall
constitute a quorum of that voting group for action on that matter at a  meeting
of shareholders.   If  a quorum  exists,  action on  a  matter, other  than  the
election of directors, by a  voting group is approved  if the votes cast  within
the voting group favoring the action  exceed the votes cast opposing the  action
unless a  greater number  of  affirmative votes  is  required by  the  Wisconsin
Business Corporation Law or the Articles  of Incorporation.  If the Articles  of
Incorporation or the Wisconsin  Business Corporation Law  provide for voting  by
two (2) or more voting groups on a matter,  action on that matter is taken  only
when voted upon by each of those  voting groups counted separately.  Action  may
be taken by one (1) voting group on a matter  even though no action is taken  by
another voting  group  entitled  to  vote  on the  matter.    Once  a  share  is
represented for  any  purpose  at a  meeting,  other  than for  the  purpose  of
objecting to holding the meeting or  transacting business at the meeting, it  is
considered present for purposes of determining  whether a quorum exists for  the
remainder of the meeting and  for any adjournment of  that meeting unless a  new
record date is or must be set for that meeting.

          2.08.  Conduct of Meetings.  The Chairperson of the Board, or if there
                 -------------------
is none,  or in  his or  her  absence, the  President,  and in  the  President's
absence, a Vice  President in  the order provided  under Section  4.06 of  these
Bylaws, and in  their absence,  any person  chosen by  the shareholders  present
shall call the meeting of the shareholders to order and shall act as chairperson
of the meeting, and the Secretary shall act as secretary of all meetings of  the
shareholders, but, in the  absence of the Secretary,  the presiding officer  may
appoint any other person to act as secretary of the meeting.

          2.09.  Proxies.   At  all  meetings of  shareholders,  a  shareholder
                 -------
entitled to vote  may vote in  person or by  proxy appointed in  writing by  the
shareholder or  by his  or  her duly  authorized  attorney-in-fact.   All  proxy
appointment forms shall be filed with the Secretary or other officer or agent of
the corporation  authorized to  tabulate votes  before  or at  the time  of  the
meeting.    Unless  the  appointment  form  conspicuously  states  that  it   is
irrevocable and the appointment is coupled with an interest, a proxy appointment
may be revoked at any time.  The presence of a shareholder who has filed a proxy
appointment shall not of itself constitute  a revocation.  No proxy  appointment
shall be  valid after  eleven months  from  the date  of its  execution,  unless
otherwise expressly provided in  the appointment form.   The Board of  Directors
shall have the power and authority to make rules that are not inconsistent  with
the Wisconsin Business  Corporation Law as  to the validity  and sufficiency  of
proxy appointments.

          2.10.  Voting of Shares.  Each outstanding share shall be entitled  to
                 ----------------
one (1) vote on each matter  submitted to a vote  at a meeting of  shareholders,
except to the extent that the voting rights of the shares are enlarged,  limited
or denied by the Articles of Incorporation or the Wisconsin Business Corporation
Law.   Shares  owned directly  or  indirectly  by another  corporation  are  not
entitled to vote if  this corporation owns,  directly or indirectly,  sufficient
shares to elect a majority of the directors of such other corporation.  However,
the prior sentence  shall not limit  the power of  the corporation  to vote  any
shares,  including  its  own  shares,  held  by  it  in  a  fiduciary  capacity.
Redeemable shares are not entitled to vote after notice of redemption is  mailed
to the holders and a sum sufficient to redeem the shares has been deposited with
a bank,  trust company,  or other  financial  institution under  an  irrevocable
obligation to pay the holders the redemption price on surrender of the shares.

                        ARTICLE III.  BOARD OF DIRECTORS

          3.01.  General Powers  and Number.   All  corporate powers  shall  be
                 --------------------------
exercised by or  under the authority  of, and the  business and  affairs of  the
corporation shall be  managed under the  direction of, its  Board of  Directors.
The number of directors of the  corporation shall be three  (3).  The number  of
directors may be increased or decreased from  time to time by amendment to  this
Section adopted by the shareholders or  the Board of Directors, but no  decrease
shall have the effect of shortening the term of an incumbent director.

          3.02. Election, Removal, Tenure and Qualifications.   Unless action is
                --------------------------------------------
taken without a meeting under Section 7.01  of these Bylaws, directors shall  be
elected by a plurality of the votes cast by  the shares entitled to vote in  the
election at a shareholders meeting at which a quorum is present; i.e., the
                                                                 ----
individuals with the  largest number  of votes in  favor of  their election  are
elected as directors up to the maximum number  of directors to be chosen in  the
election.  Votes  against a candidate  are not given  legal effect  and are  not
counted as votes cast in an election of directors.  In the event two (2) or more
persons tie for the  last vacancy to be  filled, a run-off  vote shall be  taken
from among the  candidates receiving  the tie vote.   Each  director shall  hold
office until the next  annual meeting of shareholders  and until the  director's
successor shall  have been  elected or  there is  a decrease  in the  number  of
directors, or  until  his  or her  prior  death,  resignation or  removal.    If
cumulative  voting  for  directors  is  not   authorized  by  the  Articles   of
Incorporation, any  director or  directors may  be removed  from office  by  the
shareholders if the  number of  votes cast to  remove the  director exceeds  the
number cast not to remove him or her, taken at a meeting of shareholders  called
for that purpose (unless action is taken without a meeting under Section 7.01 of
these Bylaws), provided that the meeting notice states that the purpose, or  one
of the purposes, of the meeting is removal of the director.  The removal may  be
made with or without cause unless the Articles of Incorporation or these  Bylaws
provide that directors may be removed only for cause.  If a director is  elected
by a voting group  of shareholders, only the  shareholders of that voting  group
may participate in the vote to remove that  director.  A director may resign  at
any time by delivering a written resignation  to the Board of Directors, to  the
Chairperson of the Board (if  there is one), or  to the corporation through  the
Secretary or  otherwise.   Directors  need  not be  residents  of the  State  of
Wisconsin or shareholders of the corporation.

          3.03. Regular Meetings.   A regular meeting of the Board of  Directors
                ----------------
shall be  held, without  other notice  than this  Bylaw, immediately  after  the
annual meeting of shareholders, and each  adjourned session thereof.  The  place
of such  regular meeting  shall be  the same  as  the place  of the  meeting  of
shareholders which precedes it, or such other suitable place as may be announced
at such meeting of shareholders.  The  Board of Directors and any committee  may
provide, by resolution, the time and  place, either within or without the  State
of Wisconsin,  for the  holding of  additional  regular meetings  without  other
notice than such resolution.

          3.04.  Special Meetings.    Special meetings of the Board of Directors
                 ----------------
may be called by or at the request of the Chairperson of the Board, if there  is
one, the President or any two (2) directors.  Special meetings of any  committee
may be called by or at the request  of the foregoing persons or the  chairperson
of the committee.   The  persons calling  any special  meeting of  the Board  of
Directors or committee may fix any place, either within or without the State  of
Wisconsin, as the place for holding any  special meeting called by them, and  if
no other place is fixed the  place of meeting shall  be the principal office  of
the corporation in the State of Wisconsin.

          3.05. Meetings By Telephone or  Other Communication Technology.    (a)
                --------------------------------------------------------
Any or all directors  may participate in a  regular or special  meeting or in  a
committee meeting of the Board of  Directors by, or conduct the meeting  through
the use of, telephone or any other means of communication by which either:   (i)
all participating  directors  may  simultaneously hear  each  other  during  the
meeting or (ii) all communication during the meeting is immediately  transmitted
to each  participating director,  and each  participating  director is  able  to
immediately send messages to all other participating directors.

          (b)  If a  meeting will  be conducted  through the  use of  any  means
described in paragraph (a), all participating directors shall be informed that a
meeting is  taking  place at  which  official business  may  be transacted.    A
director participating in a meeting by  any means described in paragraph (a)  is
deemed to be present in person at the meeting.

          3.06.   Notice of  Meetings.   Except  as  otherwise provided  in  the
                  -------------------
Articles of Incorporation or the Wisconsin  Business Corporation Law, notice  of
the date, time and place of any special meeting of the Board of Directors and of
any special meeting  of a committee  of the Board  shall be given  orally or  in
writing to each  director or committee  member at least  48 hours  prior to  the
meeting, except that notice by mail  shall be given at  least 72 hours prior  to
the meeting.  The notice need not describe  the purpose of the meeting.   Notice
may be communicated in person, by telephone, telegraph or facsimile, or by  mail
or private carrier.  Oral notice is effective when communicated.  Written notice
is effective as follows:   If delivered  in person, when  received; if given  by
mail, when deposited, postage  prepaid, in the United  States mail addressed  to
the director at his or her  business or home address  (or such other address  as
the director may have designated in writing filed with the Secretary); if  given
by facsimile,  at the  time transmitted  to a  facsimile number  at any  address
designated above; and  if given by  telegraph, when delivered  to the  telegraph
company.

          3.07.  Quorum.  Except as otherwise provided by the Wisconsin Business
                 ------
Corporation Law, a majority  of the number of  directors as provided in  Section
3.01 shall constitute a quorum of the  Board of Directors.  Except as  otherwise
provided by the Wisconsin Business Corporation Law, a majority of the number  of
directors appointed to  serve on a  committee shall constitute  a quorum of  the
committee.

          3.08.   Manner  of  Acting.   Except  as  otherwise  provided  by  the
                  ------------------
Wisconsin Business  Corporation  Law  or  the  Articles  of  Incorporation,  the
affirmative vote of a majority of the directors present at a meeting at which  a
quorum is present shall be the  act of the Board  of Directors or any  committee
thereof.

          3.09.  Conduct of Meetings.  The Chairperson of the Board, or if there
                 -------------------
is none,  or in  his or  her  absence, the  President,  and in  the  President's
absence, a Vice  President in  the order provided  under Section  4.06 of  these
Bylaws, and in  their absence,  any director  chosen by  the directors  present,
shall call meetings  of the  Board of  Directors to  order and  shall chair  the
meeting.   The  Secretary of  the  corporation shall  act  as secretary  of  all
meetings of the Board  of Directors, but  in the absence  of the Secretary,  the
presiding officer may appoint any assistant  secretary or any director or  other
person present to act as secretary of the meeting.

          3.10. Vacancies.   Any vacancy occurring in  the  Board of  Directors,
                ---------
including a vacancy created by  an increase in the  number of directors, may  be
filled by  the  shareholders  or the  Board  of  Directors.   If  the  directors
remaining in office constitute fewer than  a quorum of the Board, the  directors
may fill  a vacancy  by the  affirmative vote  of a  majority of  all  directors
remaining in office.  If the vacant office was  held by a director elected by  a
voting group of shareholders,  only the holders of  shares of that voting  group
may vote to fill the vacancy if it is  filled by the shareholders, and only  the
remaining directors elected by that voting group may vote to fill the vacancy if
it is filled by the directors.   A vacancy that will  occur at a specific  later
date (because of a resignation  effective at a later  date or otherwise) may  be
filled before the vacancy occurs, but the new director may not take office until
the vacancy occurs.

          3.11.   Compensation.   The Board  of Directors,  irrespective of  any
                  ------------
personal interest of any of its members, may fix the compensation of directors.

          3.12.   Presumption of  Assent.   A  director who  is present  and  is
                  ----------------------
announced as present  at a  meeting of  the Board  of Directors  or a  committee
thereof at which action on  any corporate matter is  taken shall be presumed  to
have assented  to  the action  taken  unless (i)  the  director objects  at  the
beginning of the  meeting or promptly  upon his or  her arrival  to holding  the
meeting or transacting business at the  meeting, or (ii) the director's  dissent
or abstention from the action taken is entered in the minutes of the meeting, or
(iii) the director  delivers his  or her written  dissent or  abstention to  the
presiding officer  of the  meeting  before the  adjournment  thereof or  to  the
corporation immediately  after  the adjournment  of  the meeting,  or  (iv)  the
director dissents or abstains from the action taken, minutes of the meeting  are
prepared and fail to show the  director's dissent or abstention from the  action
taken, and the  director delivers to  the corporation a  written notice of  that
omission from the minutes promptly after receiving a copy of the minutes.   Such
right to dissent or abstain shall not apply to a director who voted in favor  of
such action.

          3.13.  Committees.   Unless  the  Articles  of Incorpoation  otherwise
                 ----------
provide, the Board of Directors, by  resolution adopted by the affirmative  vote
of a majority of all the  directors then in office, may  create one (1) or  more
committees, each committee to consist of  two (2) or more directors as  members,
which to the  extent provided  in the resolution  as initially  adopted, and  as
thereafter supplemented or amended by further resolution adopted by a like vote,
may exercise the authority of the  Board of Directors, except that no  committee
may:  (a) authorize distributions; (b) approve or propose to shareholders action
that the  Wisconsin Business  Corporation Law  requires  be approved  by  share-
holders; (c) fill vacancies on the Board of Directors or any of its  committees,
except that the Board of Directors may provide by resolution that any  vacancies
on a committee  shall be filled  by the affirmative  vote of a  majority of  the
remaining committee members; (d) amend the Articles of Incorporation; (e) adopt,
amend or repeal Bylaws; (f) approve  a plan of merger not requiring  shareholder
approval; (g) authorize or approve reacquisition of shares, except according  to
a formula or method  prescribed by the  Board of Directors  or (h) authorize  or
approve the issuance or sale  or contract for sale  of shares, or determine  the
designation and  relative rights,  preferences and  limitations  of a  class  or
series of shares,  except within limits  prescribed by the  Board of  Directors.
All members of the Board of Directors who  are not members of a given  committee
shall be alternate  members of  such committee  and may  take the  place of  any
absent member or members at any meeting  of such committee, upon request by  the
Chairperson of the Board, if there is one, the President or upon request by  the
chairperson of  such meeting.   Each  such  committee shall  fix its  own  rules
(consistent with the Wisconsin Business Corporation Law, the Articles of  Incor-
poration and these  Bylaws) governing the  conduct of its  activities and  shall
make such reports to the Board  of Directors of its  activities as the Board  of
Directors may request.  Unless otherwise  provided by the Board of Directors  in
creating a  committee, a  committee may  employ counsel,  accountants and  other
consultants to  assist it  in the  exercise of  authority.   The creation  of  a
committee, delegation of authority to a committee or action by a committee  does
not relieve the Board of Directors or  any of its members of any  responsibility
imposed on the Board of Directors or its members by law.

                             ARTICLE IV.  OFFICERS

          4.01.   Appointment.   The principal  officers shall  include a  Presi
                  -----------
dent, one or more Vice Presidents (the number and designations to be  determined
by the Board of Directors), a Secretary and such other officers, if any, as  may
be deemed necessary by the Board of  Directors, each of whom shall be  appointed
by the Board of  Directors.  Any  two or more  offices may be  held by the  same
person.

          4.02.  Resignation and Removal.  An officer shall hold office until he
                 -----------------------
or she resigns, dies, is removed  hereunder, or a different person is  appointed
to the office.  An officer may resign  at any time by delivering an  appropriate
written notice to the corporation.  The resignation is effective when the notice
is delivered,  unless  the notice  specifies  a  later effective  date  and  the
corporation accepts the later effective date.  Any officer may be removed by the
Board of  Directors  with or  without  cause and  notwithstanding  the  contract
rights, if any,  of the person  removed.  Except  as provided  in the  preceding
sentence, the resignation or removal is subject to any remedies provided by  any
contract between  the officer and the corporation or otherwise provided by  law.
Appointment shall not of itself create contract rights.

          4.03.   Vacancies.    A  vacancy  in  any  office  because  of  death,
                  ---------
resignation, removal or otherwise,  shall be filled by  the Board of  Directors.
If a resignation is effective at a later  date, the Board of Directors may  fill
the vacancy before the  effective date if the  Board of Directors provides  that
the successor may not take office until the effective date.

          4.04. Chairperson of the  Board.  The  Board  of Directors may at  its
                -------------------------
discretion appoint a Chairperson of the Board.  The Chairperson of the Board, if
there is one, shall  preside at all  meetings of the  shareholders and Board  of
Directors, and shall carry  out such other  duties as directed  by the Board  of
Directors.

          4.05.  President.   The President  shall be  the principal  executive
                 ---------
officer and, subject  to the control  and direction of  the Board of  Directors,
shall in general supervise and  control all of the  business and affairs of  the
corporation.  He or she shall,  in the absence of  the Chairperson of the  Board
(if one is appointed), preside  at all meetings of  the shareholders and of  the
Board of Directors.  The President  shall have authority, subject to such  rules
as may be  prescribed by  the Board  of Directors,  to appoint  such agents  and
employees of the  corporation as he  or she shall  deem necessary, to  prescribe
their powers, duties and compensation, and to delegate authority to them.   Such
agents and employees shall hold office at the discretion of the President.   The
President shall have authority  to sign, execute and  acknowledge, on behalf  of
the corporation,  all deeds,  mortgages, bonds,  stock certificates,  contracts,
leases, reports and all other documents or instruments necessary or proper to be
executed in the course of the corporation's regular business, or which shall  be
authorized by resolution  of the Board  of Directors; and,  except as  otherwise
provided by  law  or directed  by  the Board  of  Directors, the  President  may
authorize any Vice  President or other  officer or agent  of the corporation  to
sign, execute and acknowledge such documents or instruments in his or her  place
and stead.  In general he or she shall perform all duties incident to the office
of  President and such other duties as may be prescribed by the Board of  Direc-
tors from time to time.

          4.06.  Vice Presidents.   In the absence of  the President, or in  the
                 ---------------
event of the President's death, inability or refusal to act, or in the event for
any reason it shall be impracticable for the President to act personally, a Vice
President (or in  the event  there be  more than  one Vice  President, the  Vice
Presidents in the order designated by the Board of Directors, or in the  absence
of any designation, then  in the order of  their appointment) shall perform  the
duties of the President, and when so acting, shall have all the powers of and be
subject to all  the restrictions  upon the President.   Any  Vice President  may
sign, with the Secretary or Assistant Secretary, certificates for shares of  the
corporation; and shall perform such other duties and have such authority as from
time to time may be delegated or assigned to him or her by the President or  the
Board of Directors.  The execution of  any instrument of the corporation by  any
Vice President shall be  conclusive evidence, as to  third parties, of the  Vice
President's authority to act in the stead of the President.

          4.07.  Secretary.   The Secretary  shall:  (a)  keep (or  cause to  be
                 ---------
kept) regular  minutes  of  all  meetings of  the  shareholders,  the  Board  of
Directors and any  committees of the  Board of Directors  in one  or more  books
provided for that purpose; (b) see that all notices are duly given in accordance
with the provisions of these Bylaws or as  required by law; (c) be custodian  of
the corporate records and of the seal of  the corporation, if any, and see  that
the seal of  the corporation,  if any,  is affixed  to all  documents which  are
authorized to be executed on behalf of the corporation under its seal; (d)  keep
or arrange for  the keeping of  a register of  the post office  address of  each
shareholder which shall be furnished to  the Secretary by such shareholder;  (e)
sign with the  President, or a  Vice President, certificates  for shares of  the
corporation, the issuance of which shall  have been authorized by resolution  of
the Board of Directors; (f) have general  charge of the stock transfer books  of
the corporation; and (g) in general perform all duties incident to the office of
Secretary and have such other duties and exercise such authority as from time to
time may be delegated or assigned to him or her by the President or by the Board
of Directors.

          4.08. Treasurer.  If the Board of Directors  appoints a Treasurer, the
                ---------
Treasurer shall:   (a) have charge  and custody of  and be  responsible for  all
funds and  securities of  the corporation;  (b) receive  and give  receipts  for
moneys due  and payable  to  the corporation  from  any source  whatsoever,  and
deposit all such  moneys in the  name of the  corporation in  such banks,  trust
companies or other depositories as shall be selected by the corporation; and (c)
in general perform all  of the duties  incident to the  office of Treasurer  and
have such other duties and  exercise such other authority  as from time to  time
may be delegated or assigned to him or her by  the President or by the Board  of
Directors.

          4.09.  Assistants and Acting Officers.  The Board of Directors and the
                 ------------------------------
President shall have the power to appoint any person to act as assistant to  any
officer, or as agent for the corporation  in the officer's stead, or to  perform
the duties of such officer whenever for any reason it is impracticable for  such
officer to act personally, and such  assistant or acting officer or other  agent
so appointed by  the Board of  Directors or President  shall have  the power  to
perform all the duties of the office to which that person is so appointed to  be
assistant, or as to which he or she is so appointed to act, except as such power
may be  otherwise  defined  or restricted  by  the  Board of  Directors  or  the
President.

          4.10.  Salaries.   The  salaries of  the principal  officers shall  be
                 --------
fixed from  time to  time by  the Board  of Directors  or by  a duly  authorized
committee thereof, and no officer shall be prevented from receiving such  salary
by reason of the fact that such officer is also a director of the corporation.


             ARTICLE V.  CERTIFICATES FOR SHARES AND THEIR TRANSFER

          5.01.  Certificates for Shares.  All shares of this corporation  shall
                 -----------------------
be represented  by  certificates.    Certificates  representing  shares  of  the
corporation shall be in such form,  consistent with law, as shall be  determined
by the Board of Directors.  At a minimum, a share certificate shall state on its
face the name of the corporation and that it is organized under the laws of  the
State of Wisconsin, the name of  the person to whom  issued, and the number  and
class of shares and the designation of the series, if any, that the  certificate
represents.  If  the corporation  is authorized  to issue  different classes  of
shares or different series within a class, the front or back of the  certificate
must contain  either  (a)  a  summary  of  the  designations,  relative  rights,
preferences and limitations applicable to each class, and the variations in  the
rights, preferences and limitations determined for each series and the authority
of the Board of Directors  to determine variations for  future series, or (b)  a
conspicuous statement  that the  corporation will  furnish the  shareholder  the
information described in clause (a) on  request, in writing and without  charge.
Such certificates  shall be  signed, either  manually or  in facsimile,  by  the
President or a Vice  President and by the  Secretary or an Assistant  Secretary.
All certificates for shares shall be consecutively numbered or otherwise identi-
fied.  The name and address of the person to whom the shares represented thereby
are issued, with the number of shares and date of issue, shall be entered on the
stock transfer books of  the corporation.  All  certificates surrendered to  the
corporation for  transfer shall  be canceled  and no  new certificate  shall  be
issued until the former certificate for a like number of shares shall have  been
surrendered and canceled, except as provided in Section 5.05.

          5.02.   Signature by  Former Officers.   If  an officer  or  assistant
                  ------------------------------
officer, who has signed  or whose facsimile signature  has been placed upon  any
certificate for  shares, has  ceased to  be such  officer or  assistant  officer
before such  certificate  is  issued,  the certificate  may  be  issued  by  the
corporation with the  same effect as  if that person  were still  an officer  or
assistant officer at the date of its issue.

          5.03.  Transfer of Shares.  Prior to due presentment of a  certificate
                 ------------------
for shares  for  registration  of  transfer,  and  unless  the  corporation  has
established a procedure by which a beneficial owner of shares held by a  nominee
is to be recognized by the  corporation as the shareholder, the corporation  may
treat the registered owner of such shares as the person exclusively entitled  to
vote, to receive notifications and otherwise to have and exercise all the rights
and power of an  owner.  The corporation  may require reasonable assurance  that
all transfer endorsements are genuine and  effective and in compliance with  all
regulations prescribed by or under the authority of the Board of Directors.

          5.04.  Restrictions  on Transfer.   The face or  reverse side of  each
                 -------------------------
certificate representing  shares  shall  bear  a  conspicuous  notation  of  any
restriction upon  the transfer  of such  shares imposed  by the  corporation  or
imposed by any agreement of which the corporation has written notice.

          5.05.  Lost, Destroyed or Stolen Certificates.  Where the owner claims
                 --------------------------------------
that his or her  certificate for shares has  been lost, destroyed or  wrongfully
taken, a new certificate shall be  issued in place thereof  if the owner (a)  so
requests before the corporation has notice  that such shares have been  acquired
by a bona fide purchaser, and (b) if required by the corporation, files with the
corporation a sufficient indemnity bond, and (c) satisfies such other reasonable
requirements as may  be prescribed by  or under the  authority of  the Board  of
Directors.

          5.06.  Consideration for Shares.  The shares of the corporation may be
                 ------------------------
issued for such consideration as shall be fixed from time to time and determined
to be adequate by the Board of Directors, provided that any shares having a  par
value shall not be issued for a  consideration less than the par value  thereof.
The consideration may consist of any tangible or intangible property or  benefit
to the  corporation,  including  cash,  promissory  notes,  services  performed,
contracts for services to be performed, or other securities of the  corporation.
When the corporation receives the consideration for which the Board of Directors
authorized the issuance of shares, such shares shall be deemed to be fully  paid
and non-assessable by the corporation.

          5.07.  Stock Regulations.  The Board of Directors shall have the power
                 -----------------
and authority to make all such  rules and regulations not inconsistent with  the
statutes of  the State  of Wisconsin  as it  may deem  expedient concerning  the
issue, transfer and registration of certificates representing shares of the cor-
poration, including the appointment or designation of one or more stock transfer
agents and one or more registrars.

                         ARTICLE VI.  WAIVER OF NOTICE

          6.01.  Shareholder Written Waiver.  A shareholder may waive any notice
                 --------------------------
required  by  the   Wisconsin  Business   Corporation  Law,   the  Articles   of
Incorporation or these Bylaws before  or after the date  and time stated in  the
notice.  The waiver shall be in  writing and signed by the shareholder  entitled
to the notice, shall contain the same information that would have been  required
in the notice under the Wisconsin Business Corporation Law except that the  time
and place  of  meeting  need not  be  stated,  and shall  be  delivered  to  the
corporation for inclusion in the corporate records.

          6.02.  Shareholder Waiver by  Attendance.  A shareholder's  attendance
                 ---------------------------------
at a meeting, in person or by proxy, waives objection to both of the following:

               (a)  Lack of notice or defective notice of the meeting,
          unless the shareholder  at the beginning  of the meeting  or
          promptly upon  arrival objects  to  holding the  meeting  or
          transacting business at the meeting.

               (b)   Consideration  of  a  particular  matter  at  the
          meeting that  is not  within the  purpose described  in  the
          meeting  notice,   unless   the   shareholder   objects   to
          considering the matter when it is presented.

          6.03.   Director Written  Waiver.   A director  may waive  any  notice
                  ------------------------
required  by  the   Wisconsin  Business   Corporation  Law,   the  Articles   of
Incorporation or the  Bylaws before or  after the date  and time  stated in  the
notice.  The waiver shall be in writing, signed by the director entitled to  the
notice and retained by the corporation.

          6.04. Director Waiver by Attendance.   A  director's attendance at  or
                -----------------------------
participation in a meeting  of the Board of  Directors or any committee  thereof
waives any required notice to him or her  of the meeting unless the director  at
the beginning of  the meeting or  promptly upon his  or her  arrival objects  to
holding the  meeting  or  transacting  business at  the  meeting  and  does  not
thereafter vote for or assent to action taken at the meeting.

                     ARTICLE VII.  ACTION WITHOUT MEETINGS

          7.01.  Shareholder  Action  Without  Meeting.     Action  required  or
                 -------------------------------------
permitted  by  the  Wisconsin  Business  Corporation  Law  to  be  taken  at   a
shareholders' meeting may  be taken without  a meeting (a)  by all  shareholders
entitled to vote  on the  action, or  (b) if  the Articles  of Incorporation  so
provide (and  except  with  respect  to  an  election  of  directors  for  which
shareholders may vote  cumulatively) by shareholders  who would  be entitled  to
vote at a meeting shares with voting power sufficient to cast not less than  the
minimum number (or, in the case of voting by voting groups, the minimum numbers)
of votes that would be necessary to authorize or take the action at a meeting at
which all shares entitled to vote  were present and voted.   The action must  be
evidenced by one or more written consents describing the action taken, signed by
the shareholders  consenting  thereto  and  delivered  to  the  corporation  for
inclusion in its corporate  records.  A  consent hereunder has  the effect of  a
meeting vote  and may  be described  as such  in any  document.   The  Wisconsin
Business Corporation Law requires that notice of the action be given to  certain
shareholders and specifies  the effective date  thereof and the  record date  in
respect thereto.

          7.02.   Director  Action Without  Meeting.   Unless  the  Articles  of
                  ---------------------------------
Incorporation provide otherwise, action required  or permitted by the  Wisconsin
Business Corporation  Law  to  be taken  at  a  Board of  Directors  meeting  or
committee meeting may be taken without a meeting  if the action is taken by  all
members of the Board or committee.  The action shall be evidenced by one or more
written consents  describing  the action  taken,  signed by  each  director  and
retained by the corporation.  Action taken hereunder is effective when the  last
director signs the consent, unless the  consent specifies a different  effective
date.  A consent signed hereunder has the effect of a unanimous vote taken at  a
meeting at which  all directors or  committee members were  present, and may  be
described as such in any document.

                         ARTICLE VIII.  INDEMNIFICATION

          8.01.  Indemnification  for Successful  Defense.   Within twenty  (20)
                 ----------------------------------------
days  after  receipt  of  a  written  request  pursuant  to  Section  8.03,  the
corporation shall indemnify a director or officer,  to the extent he or she  has
been successful on the merits or otherwise  in the defense of a proceeding,  for
all reasonable expenses incurred  in the proceeding if  the director or  officer
was a party because he or she is a director or officer of the corporation.

          8.02.  Other Indemnification.
                 ---------------------

               (a)  In cases not  included under Section  8.01, the  corporation
          shall indemnify  a director  or officer  against all  liabilities  and
          expenses incurred by the director or officer in a proceeding to  which
          the director or officer was a party because he or she is a director or
          officer of the corporation, unless liability was incurred because  the
          director or officer  breached or failed  to perform a  duty he or  she
          owes  to  the  corporation  and  the  breach  or  failure  to  perform
          constitutes any of the following:

                    (1)  A willful failure to  deal fairly with the  corporation
               or its  shareholders in  connection with  a matter  in which  the
               director or officer has a material conflict of interest.

                    (2)  A  violation of criminal  law, unless  the director  or
               officer had reasonable cause to believe  that his or her  conduct
               was lawful or  no reasonable  cause to  believe that  his or  her
               conduct was unlawful.

                    (3)   A  transaction  from which  the  director  or  officer
               derived an improper personal profit.

                    (4)  Willful misconduct.

               (b)  Determination of whether  indemnification is required  under
          this Section shall be made pursuant to Section 8.05.

               (c)  The  termination  of  a   proceeding  by  judgment,   order,
          settlement or  conviction,  or  upon  a  plea  of  no  contest  or  an
          equivalent plea,  does  not,  by itself,  create  a  presumption  that
          indemnification of the director or officer is not required under  this
          Section.

          8.03.    Written   Request.    A   director  or   officer  who   seeks
                   -----------------
indemnification under Sections 8.01 or 8.02 shall make a written request to  the
corporation.

          8.04.   Non-duplication.    The  corporation  shall  not  indemnify  a
                  ---------------
director or officer under Sections  8.01 or 8.02 to  the extent the director  or
officer has previously  received indemnification or  allowance of expenses  from
any person, including the corporation, in  connection with the same  proceeding.
However, the director or  officer has no duty  to look to  any other person  for
indemnification.

          8.05. Determination of Right to Indemnification.
                -----------------------------------------

               (a) Unless otherwise provided by the Articles of Incorporation or
          by  written  agreement  between  the  director  or  officer  and   the
          corporation, the  director or  officer seeking  indemnification  under
          Section 8.02 shall select one of  the following means for  determining
          his or her right to indemnification:

                    (1)   By  a  majority vote  of  a  quorum of  the  Board  of
               Directors consisting of directors not at the time parties to  the
               same or  related  proceedings.   If  a  quorum  of  disinterested
               directors cannot be  obtained, by  majority vote  of a  committee
               duly appointed by the Board of Directors and consisting solely of
               two (2) or more directors who are not at the time parties to  the
               same or related proceedings.   Directors who  are parties to  the
               same or related proceedings may participate in the designation of
               members of the committee.

                    (2)  By independent  legal counsel selected  by a quorum  of
               the Board of Directors or its committee in the manner  prescribed
               in sub. (1) or, if unable  to obtain such a quorum or  committee,
               by a  majority vote  of the  full Board  of Directors,  including
               directors who are parties to the same or related proceedings.

                    (3)  By a panel of  three (3) arbitrators consisting of  one
               arbitrator selected by those directors entitled under sub. (2) to
               select independent legal counsel, one arbitrator selected by  the
               director or officer  seeking indemnification  and one  arbitrator
               selected by the two (2) arbitrators previously selected.

                    (4)   By an  affirmative vote  of  shares represented  at  a
               meeting of shareholders  at which a  quorum of  the voting  group
               entitled to vote thereon is present.   Shares owned by, or  voted
               under the control of, persons who are at the time parties to  the
               same or related proceedings, whether as plaintiffs or  defendants
               or in  any  other  capacity,  may not  be  voted  in  making  the
               determination.

                    (5)  By a court under Section 8.08.

                    (6)   By any  other method  provided for  in any  additional
               right to indemnification permitted under Section 8.07.

               (b)  In any  determination under (a), the  burden of proof is  on
          the corporation  to  prove  by  clear  and  convincing  evidence  that
          indemnification under Section 8.02 should not be allowed.

               (c)   A written  determination as  to a  director's or  officer's
          indemnification under  Section 8.02  shall be  submitted to  both  the
          corporation and  the  director  or  officer  within  60  days  of  the
          selection made under (a).

               (d)  If it is determined  that indemnification is required  under
          Section 8.02, the corporation shall  pay all liabilities and  expenses
          not prohibited by Section 8.04 within  ten (10) days after receipt  of
          the written determination under (c).   The corporation shall also  pay
          all expenses incurred by the director or officer in the  determination
          process under (a).

          8.06.  Advance of Expenses.  Within  ten (10) days after receipt of  a
                 -------------------
written request by a  director or officer who  is a party  to a proceeding,  the
corporation shall pay or reimburse his or her reasonable expenses as incurred if
the director or officer provides the corporation with all of the following:

                    (1)  A written affirmation of  his or her good faith  belief
               that he or she has not breached  or failed to perform his or  her
               duties to the corporation.

                    (2)  A written undertaking, executed personally or on his or
               her behalf,  to repay  the allowance  to the  extent that  it  is
               ultimately determined  under  Section 8.05  that  indemnification
               under Section 8.02  is not required  and that indemnification  is
               not ordered by a court under Section 8.08(b)(2).  The undertaking
               under this subsection shall be an unlimited general obligation of
               the director or officer and may be accepted without reference  to
               his or her ability to repay  the allowance.  The undertaking  may
               be secured or unsecured.

          8.07.  Non-exclusivity.
                 --------------

               (a)  Except as provided in (b), Sections  8.01, 8.02 and 8.06  do
          not preclude any additional right  to indemnification or allowance  of
          expenses that  a  director  or  officer may  have  under  any  of  the
          following:

                    (1)  The Articles of Incorporation.

                    (2)  A written agreement between the director or officer and
               the corporation.

                    (3)  A resolution of the Board of Directors.

                    (4)  A resolution, after notice, adopted by a majority  vote
               of all  of  the  corporation's  voting  shares  then  issued  and
               outstanding.

               (b)  Regardless of  the existence  of an  additional right  under
          (a), the corporation  shall not indemnify  a director  or officer,  or
          permit a  director or  officer to  retain  any allowance  of  expenses
          unless it is determined  by or on behalf  of the corporation that  the
          director or officer did not breach or fail to perform a duty he or she
          owes to  the  corporation  which  constitutes  conduct  under  Section
          8.02(a)(1), (2), (3) or (4).  A director or officer who is a party  to
          the same  or  related  proceeding  for  which  indemnification  or  an
          allowance of expenses is sought may not participate in a determination
          under this subsection.

               (c)  Sections 8.01 to 8.13 do not affect the corporation's  power
          to pay or reimburse expenses incurred by a director or officer in  any
          of the following circumstances.

                    (1)  As a witness in a proceeding to which he or she is  not
               a party.

                    (2)  As a plaintiff or petitioner in a proceeding because he
               or she is or was an  employee, agent, director or officer of  the
               corporation.

          8.08. Court-Ordered Indemnification.
                -----------------------------

               (a)  Except as provided  otherwise by  written agreement  between
          the director or officer and the corporation, a director or officer who
          is a party to a proceeding may apply for indemnification to the  court
          conducting  the   proceeding  or   to  another   court  of   competent
          jurisdiction.  Application shall be made for an initial  determination
          by the court under Section 8.05(a)(5) or for review by the court of an
          adverse determination under Section 8.05(a) (1), (2), (3), (4) or (6).
          After receipt of an  application, the court shall  give any notice  it
          considers necessary.

               (b)  The court shall order  indemnification if it determines  any
          of the following:

                    (1)  That  the   director   or  officer   is   entitled   to
               indemnification under Sections 8.01 or 8.02.

                    (2)  That the director or  officer is fairly and  reasonably
               entitled  to  indemnification  in   view  of  all  the   relevant
               circumstances, regardless of whether indemnification is  required
               under Section 8.02.

               (c)  If the  court  determines under  (b)  that the  director  or
          officer is entitled to indemnification, the corporation shall pay  the
          director's or officer's expenses incurred to obtain the  court-ordered
          indemnification.

          8.09.   Indemnification and  Allowance of  Expenses of  Employees  and
                  --------------------------------------------------------------
Agents.  The corporation shall indemnify  an employee of the corporation who  is
- - ------
not a director or officer of the corporation, to  the extent that he or she  has
been successful on the merits or otherwise  in defense of a proceeding, for  all
reasonable expenses  incurred in  the proceeding  if the  employee was  a  party
because he  or  she was  an  employee of  the  corporation.   In  addition,  the
corporation may indemnify and allow reasonable expenses of an employee or  agent
who is not a director or  officer of the corporation  to the extent provided  by
the Articles of Incorporation or these Bylaws, by general or specific action  of
the Board of Directors or by contract.

          8.10.  Insurance.  The corporation may purchase and maintain insurance
                 ---------
on behalf of an individual who is an employee, agent, director or officer of the
corporation against liability asserted against or incurred by the individual  in
his or her capacity  as an employee, agent,  director or officer, regardless  of
whether the corporation is required or authorized to indemnify or allow expenses
to the individual against  the same liability under  Sections 8.01, 8.02,  8.06,
8.07 and 8.09.

          8.11. Securities Law Claims.
                ---------------------

               (a)  Pursuant to the public policy of the State of Wisconsin, the
          corporation shall provide  indemnification and  allowance of  expenses
          and may  insure  for  any liability  incurred  in  connection  with  a
          proceeding involving securities regulation described under (b) to  the
          extent required or permitted under Sections 8.01 to 8.10.

               (b)  Sections 8.01 to 8.10 apply, to the extent applicable to any
          other proceeding,  to  any proceeding  involving  a federal  or  state
          statute, rule or regulation regulating the offer, sale or purchase  of
          securities, securities brokers or dealers, or investment companies  or
          investment advisers.

          8.12.  Liberal Construction.  In  order for the corporation to  obtain
                 --------------------
and retain qualified directors, officers and employees, the foregoing provisions
shall be liberally administered  in order to  afford maximum indemnification  of
directors, officers and, where Section 8.09  of these Bylaws applies,  employee.
The indemnification above provided for shall be granted in all applicable  cases
unless to do so  would clearly contravene law,  controlling precedent or  public
policy.

          8.13.  Definitions Applicable to this  Article.  For purposes of  this
                 ---------------------------------------
Article:

               (a)  "Affiliate"   shall   include,   without   limitation,   any
          corporation, partnership, joint venture, employee benefit plan,  trust
          or other enterprise that  directly or indirectly  through one or  more
          intermediaries, controls  or  is controlled  by,  or is  under  common
          control with, the corporation.

               (b)  "Corporation" means  this corporation  and any  domestic  or
          foreign  predecessor  of  this   corporation  where  the   predecessor
          corporation's existence ceased  upon the consummation  of a merger  or
          other transaction.

               (c)  "Director or officer" means any of the following:

                    (1)  An individual who is  or was a  director or officer  of
               this corporation.

                    (2)  An individual who, while a director or officer of  this
               corporation, is or was serving at the corporation's request as  a
               director, officer, partner, trustee,  member of any governing  or
               decision-making committee, employee or agent of another  corpora-
               tion or foreign corporation, partnership, joint venture, trust or
               other enterprise.

                    (3)  An individual who, while a director or officer of  this
               corporation, is or was serving  an employee benefit plan  because
               his or her duties  to the corporation also  impose duties on,  or
               otherwise involve  services by,  the person  to  the plan  or  to
               participants in or beneficiaries of the plan.

                    (4)  Unless the context  requires otherwise,  the estate  or
               personal representative of a director or officer.

          For purposes of this Article, it  shall be conclusively presumed  that
          any director  or  officer serving  as  a director,  officer,  partner,
          trustee,  member  of  any  governing  or  decision-making   committee,
          employee or agent of an affiliate  shall be so serving at the  request
          of the corporation.

               (d)  "Expenses"  include  fees,  costs,  charges,  disbursements,
          attorney fees  and  other  expenses  incurred  in  connection  with  a
          proceeding.

               (e)  "Liability" includes  the  obligation  to  pay  a  judgment,
          settlement, penalty,  assessment,  forfeiture or  fine,  including  an
          excise tax  assessed with  respect to  an employee  benefit plan,  and
          reasonable expenses.

               (f)  "Party" includes  an individual  who was  or is,  or who  is
          threatened  to  be  made,  a  named  defendant  or  respondent  in   a
          proceeding.

               (g)  "Proceeding" means  any  threatened,  pending  or  completed
          civil,  criminal,  administrative   or  investigative  action,   suit,
          arbitration or  other proceeding,  whether formal  or informal,  which
          involves foreign, federal, state or local law and which is brought  by
          or in the right of the corporation or by any other person.

                               ARTICLE IX.  SEAL

          The Board  of Directors  may provide  a corporate  seal which  may  be
circular in form and have inscribed thereon the name of the corporation and  the
state of incorporation and the words "Corporate Seal."

                             ARTICLE X.  AMENDMENTS

          10.01.  By Shareholders.  These Bylaws may be amended or repealed  and
                  ---------------
new Bylaws may be adopted  by the shareholders by  the vote provided in  Section
2.07 of these Bylaws or  as specifically provided below.   If authorized by  the
Articles of Incorporation,  the shareholders  may adopt  or amend  a Bylaw  that
fixes a greater or lower quorum requirement or a greater voting requirement  for
shareholders or voting groups of shareholders than otherwise is provided in  the
Wisconsin Business Corporation Law.  The  adoption or amendment of a Bylaw  that
adds, changes or  deletes a  greater or lower  quorum requirement  or a  greater
voting requirement for shareholders must meet the same quorum requirement and be
adopted by the same  vote and voting  groups required to  take action under  the
quorum and voting requirement then in effect.

          10.02.  By Directors.   Except as  the Articles  of Incorporation  may
                  ------------
otherwise provide, these Bylaws may also  be amended or repealed and new  Bylaws
may be adopted by the Board of Directors  by the vote provided in Section  3.08,
but (a)  no Bylaw  adopted by  the shareholders  shall be  amended, repealed  or
readopted by the Board of Directors if the Bylaw so adopted so provides and  (b)
a Bylaw adopted or  amended by the  shareholders that fixes  a greater or  lower
quorum requirement or a  greater voting requirement for  the Board of  Directors
than otherwise is provided in the Wisconsin Business Corporation Law may not  be
amended or  repealed  by the  Board  of  Directors unless  the  Bylaw  expressly
provides that it may be amended or repealed by a specified vote of the Board  of
Directors.  Action  by the Board  of Directors to  adopt or amend  a Bylaw  that
changes the quorum or  voting requirement for the  Board of Directors must  meet
the same quorum requirement  and be adopted  by the same  vote required to  take
action under  the  quorum  and  voting requirement  then  in  effect,  unless  a
different voting requirement is specified as provided by the preceding sentence.
A Bylaw that fixes  a greater or  lower quorum requirement  or a greater  voting
requirement for shareholders or voting groups of shareholders than otherwise  is
provided in the Wisconsin Business Corporation  Law may not be adopted,  amended
or repealed by the Board of Directors.

          10.03.  Implied Amendments.   Any action  taken or  authorized by  the
                  ------------------
shareholders or by the Board of Directors, which would be inconsistent with  the
Bylaws then  in effect  but is  taken or  authorized  by a  vote that  would  be
sufficient to amend the Bylaws so that the Bylaws would be consistent with  such
action, shall be given the same effect as though the Bylaws had been temporarily
amended or suspended  so far, but  only so far,  as is necessary  to permit  the
specific action so taken or authorized.

                    ARTICLE XI.  STOCK TRANSFER RESTRICTION

          In the  event the  corporation makes  a  valid election,  pursuant  to
Section1362 of the  Internal Revenue Code  of 1986, or  any successor  provision
thereto, to be treated  as an S Corporation,  no shareholder of the  corporation
shall, without  the written  consent of  shareholders  holding more  than  fifty
percent (50%) of the outstanding stock  of the corporation, transfer any  shares
of stock to any person who, by reason of being a shareholder of the corporation,
will cause a termination  of the corporation's  election to be  treated as an  S
Corporation.



EXHIBIT 4.1 - SPECIMEN FORM OF COMPANY STOCK CERTIFICATE
- - --------------------------------------------------------

NUMBER                                                              SHARES

INCORPORATED UNDER THE LAWS                      OF THE STATE OF WISCONSIN

                             VIDEOPROPULSION, INC.

                 AUTHORIZED COMMON 9,000 SHARES $0.01 PAR VALUE

This Certifies That -------------------------------------------------------- is
the owner of -------------------------------------- full paid and non-assessable

COMMON SHARES $0.01 PAR VALUE OF VIDEOPROPULSION, INC.

transferable on the books of the Corporation in person or by duly authorized
Attorney upon surrender of this Certificate properly endorsed.

In Witness Whereof, the said Corporation has caused this Certificate to be
signed by its duly authorized officers and sealed with the Seal of the
Corporation.

This -------------------------- day      of --------------------- A.D. ---------

- - ---------------------------------------     ------------------------------------
                           SECRETARY                                PRESIDENT

For Value Received, ------ hereby sell, assign and transfer unto ---------------
- - ----------- Shares represented by the within Certificate, and do hereby
irrevocably constitute and appoint ----------------------------- Attorney to
transfer the said Shares on the books of the within named Corporation with full
power of substitution in the premises.

Dated----------------------------       ----------------
In presence of
- - ---------------------------------       -------------------------------------

                                 RESTRICTIONS:

     SALES, PLEDGE,  GIFT,  BEQUEST,  OR  OTHER  TRANSFER  OF  THE  SHARES
     REPRESENTED BY THIS CERTIFICATE IS RESTRICTED BY REASON OF ARTICLE XI
     OF THE BYLAWS,  A COPY OF  WHICH IS AVAILABLE  FOR INSPECTION  BY ANY
     INTERESTED PERSON AT THE OFFICE OF THE CORPORATION.

     THE  SECURITIES  REPRESENTED  BY  THIS  CERTIFICATE   HAVE  NOT  BEEN
     REGISTERED UNDER THE SECURITIES ACT OF 1933,  AS AMENDED (THE "ACT"),
     OR THE SECURITIES LAWS OF ANY STATE (THE "STATE LAWS"), BUT HAVE BEEN
     ISSUED IN RELIANCE UPON  EXEMPTIONS THEREFROM.  NO  TRANSFER OF THESE
     SECURITIES OR ANY INTEREST THEREIN MAY BE MADE  EXCEPT PURSUANT TO AN
     EFFECTIVE REGISTRATION STATEMENT  UNDER THE  ACT AND  THE APPROPRIATE
     STATE LAWS,  UNLESS THE  ISSUER HAS  RECEIVED AN  OPINION OF  COUNSEL
     SATISFACTORY  TO  IT  THAT  SUCH  TRANSFER   DOES  NOT  REQUIRE  SUCH
     REGISTRATION.




                  GENERAL ASSIGNMENT, ASSUMPTION AND AGREEMENT
               REGARDING LITIGATION, CLAIMS AND OTHER LIABILITIES

                                    Between

                                 GENROCO, INC.

                                      and

                             VIDEOPROPULSION, INC.

                             Dated ------- --, 2000

                  GENERAL ASSIGNMENT, ASSUMPTION AND AGREEMENT
               REGARDING LITIGATION, CLAIMS AND OTHER LIABILITIES

     This Agreement  dated  as  of  -------  --,  2000  between  GENROCO,  INC.
 ("GENROCO"), a  Wisconsin  corporation  with  offices  at  255  Info  Highway,
 Slinger, WI 53086, and VIDEOPROPULSION, INC. ("VideoPropulsion"), a  Wisconsin
 corporation with offices at 251 Info Highway, Slinger, WI 53086, shall  govern
 the rights and obligations of GENROCO and VideoPropulsion with respect to  the
 assignment of assets and assumption of liabilities associated with, or arising
 out of, the assets, business or operations of the  video business referred  to
 collectively in this  Agreement as the  "Division."  The  term "GENROCO"  when
 used in this Agreement  shall not be construed  to include the Division  where
 such construction  would  have  the  effect  of  negating  any  obligation  of
 VideoPropulsion or the Division hereunder.  The term VideoPropulsion when used
 shall not be construed to include  GENROCO where such construction would  have
 the effect of negating any obligation of GENROCO hereunder.

                                    RECITALS

     WHEREAS, GENROCO  hereby and  by certain  other instruments  of even  date
 herewith transfers or will transfer to  VideoPropulsion effective as of  12:01
 a.m., Central Standard Time, ------- --, 2000 or such other date as  specified
 in the  Contribution  Agreement,  Plan and  Agreement  of  Reorganization  and
 Distribution ("Contribution Agreement") dated  as of -------  --, 2000 as  the
 effective date ("Effective  Date"), those assets  of GENROCO  arising out  of,
 relating to, or associated with GENROCO's  video business as conducted by  the
 Division ("Division  Assets") in  accordance with  the Contribution  Agreement
 between the parties, and including, without limitation, assets associated with
 the past, present and future development, production, manufacture,  marketing,
 use,  storage,  distribution,  disposal  and  sale  of  the  related  products
 manufactured by the Division ("Division Products") throughout the world.

     WHEREAS, and except as specifically provided herein, the assets,  business
 and operations formerly and currently used  and conducted by the Division  are
 herein referred to collectively as the "Division Business".

     WHEREAS, the  parties  hereto intend,  by  this Agreement  and  the  other
 agreements and  instruments provided  for in  the Contribution  Agreement,  to
 convey to VideoPropulsion substantially all of the business and assets of  the
 Division Business.

     WHEREAS, the  parties further  intend  that VideoPropulsion  shall  assume
 substantially all of the liabilities related to the Division Business.

     WHEREAS, and without limiting the generality of the foregoing, the parties
 acknowledge that, as  of the  Effective Date,  there will  be pending  certain
 litigation brought and threatened against GENROCO,  and there will be  certain
 claims alleged against GENROCO associated with or arising out of the  Division
 Business, which  may  include,  without limitation,  civil  actions,  workers'
 compensation   proceedings,   administrative   and   regulatory   proceedings,
 investigations, audits,  inquiries,  demands, claims  and  threatened  actions
 ("Litigation and Claims").

     WHEREAS, it is  anticipated that  after the  Effective Date  there may  be
 further Litigation and Claims brought,  threatened or alleged against  GENROCO
 associated with or  arising out  of the  activities of  the Division  Business
 prior to  the Effective  Date and  other instances  of Litigation  and  Claims
 brought, threatened  or  alleged  against either  VideoPropulsion  or  GENROCO
 associated with or arising out of the activities of the other party after  the
 Effective Date.

     WHEREAS, by this Agreement GENROCO  and VideoPropulsion seek to  implement
 the  general  principle  that  with  the  exceptions  noted  herein,  in   the
 Contribution Agreement and  in the other  agreements and instruments  provided
 for in the Contribution Agreement including any Schedules, Exhibits or Annexes
 thereto ("Contribution Documents"), VideoPropulsion  shall be responsible  for
 any Litigation and Claims associated  with or arising at  any time out of  the
 Division Business and the assets, business  and operations used and  conducted
 by  VideoPropulsion  following  the  Effective  Date  and  GENROCO  shall   be
 responsible for any Litigation  and Claims associated with  or arising at  any
 time out of GENROCO's other assets, business and operations.

     NOW THEREFORE, in consideration  of the premises  and the mutual  promises
 contained in this  Agreement, the Contribution  Documents, the parties  hereto
 agree as follows:

 1.  ASSIGNMENT AND ASSUMPTION.

     1.1  General Assignment.  At the Effective Date, and except as
          ------------------
specifically provided in  the Contribution Documents,  GENROCO hereby  assigns,
transfers, conveys and delivers  to VideoPropulsion and VideoPropulsion  hereby
accepts the assets, whether  tangible or intangible,  known or unknown  arising
out of,  relating  to,  or associated  with  the  Division  Business,  Division
Products or Division Assets consisting of:

          (a)  all inventories unique to VideoPropulsion's products  consisting
               of materials,  parts, supplies,  work  in process  and  finished
               goods as reflected on the balance sheet or underlying accounting
               records of  the  Division  ("Accounting  Records"),  as  of  the
               Effective Date ("Inventory");

          (b)  all machinery, equipment, furniture and fixtures as reflected on
               the Accounting  Records, and,  except as  specifically  provided
               elsewhere  in   the  Contribution   Documents,  any   machinery,
               equipment, furniture and fixtures  used or held  for use in  the
               Division Business, wherever  located, as of  the Effective  Date
               ("Equipment");

          (c)  to  the  extent  related  to  the  Division  Business,  Division
               Products or Division Assets, all customer lists (including sales
               and  service  lists),  prospect  lists,  and  supplier  records,
               correspondence  and  product  literature,  artwork,   accounting
               records and files, design, development and manufacturing  files,
               vendor and customer  drawings, formulas  and specifications  for
               equipment and raw materials currently  used in the operation  of
               the Division Business, wherever located ("Business Records") and
               in whatever  form such  Business Records  may  exist as  of  the
               Effective Date;

          (d)  the rights of GENROCO under all  agreements for the purchase  by
               or the furnishing to or for  the benefit of the Division of  raw
               materials, parts, supplies and services relating to the Division
               Business, including the Division  Products, as of the  Effective
               Date ("Purchase Orders");

          (e)  the rights, title, and interest of GENROCO under every agreement
               or contract of the Division or GENROCO on behalf of the Division
               to sell  Division  Products  and  services  arising  before  the
               Effective Date, and any bids or  offers made by the Division  or
               GENROCO on behalf of the Division  to sell Division Products  or
               services in  connection therewith  to the  extent such  Division
               Products have not been  shipped or such  services have not  been
               rendered prior to the Effective Date ("Sales Orders");

          (f)  the rights of GENROCO under the miscellaneous agreements  listed
               on Exhibit B hereto ("Miscellaneous Agreements")

          (g)  all trade accounts and notes receivable  related to the sale  of
               Division Products and services  ("Receivables") as reflected  on
               the Accounting Records as of the Effective Date;

          (h)  prepaid expenses incurred  for the  benefit of  the Division  as
               reflected on the Accounting Records, as of the Effective Date;

          (i)  except as specifically  provided elsewhere  in the  Contribution
               Documents, and except  for assets  the disposition  of which  is
               subject to separate  agreements between the  parties, all  other
               assets, tangible or  intangible, known or  unknown, related  to,
               arising out of, or associated with,  or used or held for use  in
               the Division Business, whether or  not reflected or required  to
               be reflected  on the  Accounting Records,  as of  the  Effective
               Date;

          (j)  cash in the amount of $9,947.00;

 Notwithstanding anything above,  and except  as specifically  provided in  the
 Contribution Documents, VideoPropulsion will not  receive any of GENROCO  cash
 on hand, cash in banks, cash  equivalents and investments, GENROCO  checkbooks
 and canceled checks,  or any  tax and  accounting records  located at  GENROCO
 headquarters, provided that VideoPropulsion shall be entitled to copies of tax
 and  accounting  records   relating  to  the   Division  located  at   GENROCO
 headquarters, with  GENROCO and  VideoPropulsion sharing  the copying  expense
 equally.

     1.2  Accounting Records.  The parties acknowledge and agree that the
          ------------------
Accounting Records as of the Effective Date will be prepared by GENROCO as soon
as practicable after the Effective Date.   Each party agrees to use the  normal
accounting  procedures  and  practices,  consistent  with  past  practices,  in
preparing the  Accounting  Records  which  will be  used  as  a  reference  for
conveying the  assets and  liabilities  to VideoPropulsion.    In case  of  any
differences or questions about the preparation  of such documents, the  parties
agree to  resolve  any  controversy  in  accordance  with  Section  8  of  this
Agreement.

     1.3  General Assumption.  At the Effective Date, and except as
          ------------------
specifically provided  in the  Contribution Documents,  VideoPropulsion  hereby
irrevocably assumes the obligations and liabilities of GENROCO incurred by  the
Division or  otherwise arising  out  of, relating  to  or associated  with  the
Division Business,  the  Division  Products or  the  Division  Assets,  whether
matured or unmatured, liquidated or unliquidated, fixed or contingent, known or
unknown, and whether arising out of  circumstances existing prior to or on  and
after the  Effective  Date, (such  liabilities  and obligations,  being  herein
referred to collectively as the "Assumed Liabilities") consisting of:

          (a)  obligations and  liabilities arising  out  of, relating  to,  or
               associated with all Inventory and Equipment;

          (b)  obligations and  liabilities arising  out  of, relating  to,  or
               associated with all Sales Orders and Receivables;

          (c)  obligations and  liabilities arising  out  of, relating  to,  or
               associated with all Purchase Orders;

          (d)  obligations and  liabilities arising  out  of, relating  to,  or
               associated with all Miscellaneous Agreements;

          (e)  obligations and  liabilities arising  out  of, relating  to,  or
               associated  with  all  accounts  payable  as  reflected  on  the
               Accounting Records, as of the Effective Date;

          (f)  obligations and  liabilities arising  out  of, relating  to,  or
               associated with all product warranty obligations, including  any
               product recall  obligations  or  liabilities  whenever  arising,
               directly  or  indirectly,  with  respect  to  Division  Products
               whether shipped prior to or on or after the Effective Date;

          (g)  obligations and liabilities resulting from claims for,  directly
               or  indirectly,   personal   injury  or   property   damage   or
               consequential damage which are caused by any defect in or breach
               of warranty  related  to  any  Division  Products  or  from  the
               Division Assets or Division  Business, whether arising prior  to
               or on or after the Effective Date;

          (h)  all Litigation  and  Claims pending  as  of the  Effective  Date
               against GENROCO  or any  GENROCO subsidiary  ("Pending  Division
               Litigation") and  all  Litigation  and  Claims  brought  against
               VideoPropulsion or GENROCO,  or any  VideoPropulsion or  GENROCO
               subsidiary,   after   the   Effective   Date   ("New    Division
               Litigation"), in each case if and solely to the extent that such
               Litigation and Claims (in whole or in part) arise out of or  are
               associated with (regardless of the party named in the allegation
               or complaint) the  Division Business, any  Division Products  or
               any Division Assets, or the assets, business and operations used
               and conducted  by VideoPropulsion  on  and after  the  Effective
               Date, or  arise  out  of,  relate  to  or  are  associated  with
               VideoPropulsion's    obligations,     covenants,     warranties,
               representations,  assumptions   and  agreements   contained   or
               reflected in the Contribution Documents, or any other activities
               of VideoPropulsion (whether  or not  in the  ordinary course  of
               business and  whether  occurring  before  or  on  or  after  the
               Effective Date);

          (i)  except to the extent  provided to the  contrary by Section  4.2,
               every and all obligations,  liabilities and expenses  (including
               closure or remediation  costs) of  GENROCO for  harm or  alleged
               harm to the environment  arising out of  or associated with  the
               Division Business, any Division Products or any Division  Assets
               ("Environmental      Liabilities");      provided,      however,
               VideoPropulsion  does   not   assume   any   such   obligations,
               liabilities or expenses with respect to  the disposal or use  by
               GENROCO of  Division or  VideoPropulsion products  purchased  by
               GENROCO after the Effective Date;

          (j)  all liabilities of GENROCO in any instance where VideoPropulsion
               is operating as agent or subcontractor under Section 4.3 of  the
               Contribution Agreement or any  agreement or instrument  provided
               for  therein   provided  that   VideoPropulsion  will   not   be
               responsible for or  indemnify GENROCO for  any claims,  damages,
               liabilities and expenses whatsoever to the extent such arose out
               of or in connection with GENROCO's performance of or omission to
               perform any of  its remaining obligations  under Section 4.3  of
               the Contribution Agreement; and

          (k)  except  as  provided  above,   elsewhere  in  the   Contribution
               Documents, and except for obligations, liabilities and  expenses
               the  allocation  of  responsibility  for  which  is  subject  to
               separate agreements between the parties, all other  obligations,
               liabilities  and  expenses  relating  to,  arising  out  of,  or
               associated with the Division Business, Division Products or  any
               Division Assets,  whether or  not reflected  or required  to  be
               reflected in the Accounting Records.

 VideoPropulsion shall be responsible  for the Assumed Liabilities,  regardless
 of when or where such Assumed Liabilities arose or arise, or whether the facts
 on which they are based occurred prior to or subsequent to the Effective Date,
 regardless of  where or  against whom  such Assumed  Liabilities are  asserted
 (including  any   Assumed  Liabilities   arising  out   of  claims   made   by
 VideoPropulsion's directors,  officers,  employees, agents,  subsidiaries  and
 affiliates against GENROCO)  or whether asserted  prior or  subsequent to  the
 Effective Date and regardless of whether  such Assumed Liabilities arose  from
 negligence, reckless, violation of law, fraud, or misrepresentation by GENROCO
 or  any  of  its  directors,  officers,  employees,  agents,  subsidiaries  or
 affiliates.

     1.4  Special Assumption Arrangements.  The parties acknowledge and agree
          -------------------------------
that certain assets  and obligations,  liabilities, and  expenses relating  to,
arising out of or associated with the Division Business, the Division  Products
and the Division Assets or assumed by VideoPropulsion as of the Effective Date,
are the subject of  separate agreements between the  parties.  The transfer  of
assets and assumption of obligations, liabilities, and expenses provided for in
this Agreement is subject  in all respects to  the provisions of such  separate
agreements insofar as the provisions of this Agreement may be deemed to related
to the subject matter of such separate agreements and this Agreement shall  not
be deemed to effect the transfer of any asset or assumption of any  obligation,
liability, or expense expressly  provided for pursuant to  any of the  separate
agreements.

     1.5  Liabilities Not Assumed.  VideoPropulsion does not assume any
          -----------------------
obligation, liability or expense if  and solely to the  extent that:  (i)  such
obligation, liability, or expense  (in whole or  in part) arises  out of or  is
associated with the assets,  business or operations of  GENROCO other than  the
Division Business, Division Products  or Division Assets;  or (ii) GENROCO  has
expressly agreed to retain such obligation,  liability, or expense pursuant  to
the  Contribution  Documents  (such  obligations,  liabilities,  and   expenses
referred to  in  clauses (i)  and  (ii) of  this  sentence, together  with  all
obligations, liabilities, and expenses of GENROCO arising out of or  associated
with Pending GENROCO Litigation and New GENROCO Litigation (each as hereinafter
defined), being referred to herein as "Retained Liabilities").  VideoPropulsion
does not assume, and  shall not be responsible  for, any Litigation and  Claims
pending as of the Effective Date  against GENROCO, exclusive of Litigation  and
Claims set forth in Section 1.3(h) or specifically retained by  VideoPropulsion
in the Contribution  Documents, or  any GENROCO  subsidiary, ("Pending  GENROCO
Litigation"), or Litigation and Claims  brought, threatened or alleged  against
GENROCO, including any subsidiary, exclusive of Litigation and Claims set forth
in  Section  1.3(h)  or  specifically   retained  by  VideoPropulsion  in   the
Contribution Documents, after the Effective Date ("New GENROCO Litigation").

     GENROCO shall be responsible for  the Retained Liabilities, regardless  of
 when or  where such  obligation,  liability, or  expense  arose or  arise,  or
 whether the facts on which they are  based occurred prior to or subsequent  to
 the Effective  Date, regardless  of where  or  against whom  such  obligation,
 liability, or  expense  is  asserted or  determined  or  whether  asserted  or
 determined prior to or subsequent to the Effective Date.

     1.6  Allocation of Joint Assets and Liabilities.  The parties agree that
          ------------------------------------------
by this Agreement, GENROCO and VideoPropulsion, except as specifically provided
in the  Contribution  Documents,  seek  to  transfer,  assign,  and  convey  to
VideoPropulsion, and/or have VideoPropulsion  assume, as the  case may be,  the
assets and  liabilities of  the Division  Business, Division  Products and  the
Division Assets.   By this Agreement  and except as  otherwise provided in  the
Contribution Documents, GENROCO does not intend to transfer, assign, and convey
to VideoPropulsion and  have VideoPropulsion assume,  as the case  may be,  the
assets and liabilities  of GENROCO business,  products, assets  other than  the
Division Business, Division Products or Division Assets.

     In the case of an asset or liability, if any, which relates to, arises out
 of, or is  associated with both  the Division Business  and GENROCO  business,
 exclusive of the Division Business, both parties agree to apportion the  asset
 or liability among the parties pursuant to the provisions of Section 8 of this
 Agreement.  If the asset or liability is not divisible, the asset or liability
 will  be  wholly  allocated  to  the  party  to  which  party's  business  the
 indivisible asset or liability primarily relates.  The parties will make  this
 decision in accordance with Section 8 of this Agreement.  The parties will use
 reasonable efforts  to resolve  any controversy  or  disputes as  promptly  as
 possible.

     1.7  Classification of Litigation and Claims.  The parties acknowledge
          ---------------------------------------
that VideoPropulsion has  previously informed GENROCO  of all Pending  Division
Litigation known to VideoPropulsion,  other than workers' compensation  claims.
Such information was  prepared by VideoPropulsion  to the best  of its  ability
based upon facts  reasonably available to  it as of  the date  hereof and  that
there may  be  additional  Pending  Division  Litigation  either  commenced  or
threatened between the  date such information  was provided  and the  Effective
Date or  which was  not  reasonably identifiable  and  which should  have  been
included in  such information.   The  parties agree  that such  Litigation  and
Claims when identified shall be classified as Pending Division Litigation.  The
parties also agree that with respect to certain Litigation and Claims currently
considered to be Pending Division Litigation,  or later deemed as included,  it
may become difficult in the future  to determine whether they were properly  so
classified, in which  case the parties  agree to  appropriately reclassify  any
such Litigation and Claims  as newly discovered facts  may indicate or, in  the
case of disputed facts, to negotiate  their proper handling under Section 6  or
Section 8 hereof.

 2.  ASSUMED  LIABILITIES,   EXCULPATION   AND   GENERAL   INDEMNIFICATION   BY
     VIDEOPROPULSION.

     2.1  Subject to the  provisions of Section  4 hereof, from  and after  the
 Effective Date, VideoPropulsion shall,  without any further responsibility  or
 liability of or recourse to, GENROCO, or  any subsidiary of GENROCO or any  of
 their  respective  directors,   shareholders,  officers,  employees,   agents,
 consultants,   representatives,   successors,    transferees   or    assignees
 (collectively, the "GENROCO Parties"),  absolutely and irrevocably assume  and
 be solely liable and responsible for the Assumed Liabilities.  Neither GENROCO
 nor any of the other GENROCO Parties shall be liable to VideoPropulsion or any
 subsidiary  of  VideoPropulsion   or  any  of   their  respective   directors,
 shareholders,   officers,   employees,    agents,   consultants,    customers,
 representatives,  successors,  transferees   or  assignees   for  any   reason
 whatsoever on account of (i) any Assumed Liabilities or (ii) any  obligations,
 liabilities or expenses arising  out of or associated  with or any  Litigation
 and Claims  arising  out  of  or associated  with  the  assets,  business  and
 operations used and conducted by VideoPropulsion following the Effective Date,
 arising from  or  associated with  VideoPropulsion's  obligations,  covenants,
 warranties, representations, assumptions, agreements contained or reflected in
 the  Contribution  Documents,  or  any  other  activities  of  VideoPropulsion
 (whether or not  in the  ordinary course  of business,  and whether  occurring
 before or on or  after the Effective Date),  except as otherwise  specifically
 provided in the  Contribution Documents; provided,  that GENROCO shall  remain
 liable to VideoPropulsion for any breach by GENROCO of any of its obligations,
 covenants, warranties, representations, assumptions or agreements contained or
 reflected in the Contribution  Documents.  The matters  with respect to  which
 the liability of GENROCO and the other GENROCO Parties is excluded pursuant to
 clauses (i) and (ii) of the preceding  sentence are hereby referred to as  the
 "Division Liabilities."

     VideoPropulsion shall  fully indemnify,  defend,  save and  hold  harmless
 GENROCO and each  of the other  GENROCO Parties from  and against all  claims,
 liabilities, obligations,  leases,  costs,  costs  of  defense  (as  and  when
 incurred, and  including reasonable  outside  attorneys' and  consultants'  or
 others' fees), expenses, fines, taxes, levies, imports, duties,  deficiencies,
 assessments, charges, penalties, allegations, demands, damages (including  but
 not limited  to actual,  punitive or  consequential, foreseen  or  unforeseen,
 known or unknown),  settlements, awards  or judgments  of any  kind or  nature
 whatsoever, arising out of or associated with the Division Liabilities (all of
 which are  hereinafter  in  this  Section  collectively  called  the  "GENROCO
 Damages").

     Except as  specifically provided  elsewhere, the  indemnities provided  by
 VideoPropulsion hereunder shall extend to any and all Division Liabilities  of
 whatsoever  nature,  including,  without  limitation,  any  and  all  Division
 Liabilities with  respect to  environment,  health, safety,  personal  injury,
 property damage, employment,  benefits, compensation,  pension rights,  claims
 arising out  of contracts,  product  liability, warranty,  merchantability  or
 fitness  of  goods  for  any  particular  purpose,  conformity  of  goods   to
 contractual requirements, deceptive  trade practice, misrepresentation,  fraud
 or any  other actual  breach or  violation of  any obligation  or  requirement
 arising out of, or in connection with, Division Assets, the Division Business,
 Division Products or the assets, business and operations of VideoPropulsion.

 3.  EXCULPATION AND INDEMNIFICATION BY GENROCO.

     3.1  Subject to the  provisions of Section  4 hereof, from  and after  the
 Effective Date, GENROCO shall, without any further responsibility or liability
 of, or recourse to, VideoPropulsion, or  any subsidiary of VideoPropulsion  or
 any of its  respective directors, shareholders,  officers, employees,  agents,
 consultants,   representatives,   successors,    transferees   or    assignees
 (collectively, the "VideoPropulsion Parties"),  absolutely and irrevocably  be
 solely liable and responsible  for the Retained Liabilities.   From and  after
 the  Effective   Date,  neither   VideoPropulsion  nor   any  of   the   other
 VideoPropulsion Parties  shall  be liable  to  GENROCO or  any  subsidiary  of
 GENROCO  or  any  of  their  respective  directors,  shareholders,   officers,
 employees,  agents,  consultants,   customers,  representatives,   successors,
 transferees or assignees  for any reason  whatsoever:  (i)  on account of  any
 Retained Liabilities; or (ii)  on account of  any obligations, liabilities  or
 expenses arising out of or associated with the breach by GENROCO of any of its
 obligations under the  Contribution Documents.   The matters  with respect  to
 which GENROCO  retains liability  pursuant  to clauses  (i)  and (ii)  of  the
 preceding sentence are herein referred to as the "GENROCO Liabilities."

     GENROCO  shall   fully  indemnify,   defend,   save  and   hold   harmless
 VideoPropulsion and  each  of  the  other  VideoPropulsion  Parties  from  and
 against, all claims, liabilities, obligations, leases, costs, costs of defense
 as  and  when  incurred,  and  including  reasonable  outside  attorneys'  and
 consultants'  fees,   expenses,  fines,   taxes,  levies,   imports,   duties,
 deficiencies, assessments, charges,  penalties, allegations, demands,  damages
 (including but not limited to actual,  punitive or consequential, foreseen  or
 unforeseen, known or unknown), settlements, awards or judgments of any kind or
 nature whatsoever, arising out of or  associated with the GENROCO  Liabilities
 or, except as otherwise provided in the Contribution Documents, that otherwise
 are related to, arise from, or associated with the ownership, use, possession,
 operation or conduct of the assets,  business or operations of GENROCO,  other
 than the Division  Assets and  VideoPropulsion assets,  Division Business  and
 VideoPropulsion's business or Division Products or VideoPropulsion's products,
 before or after the Effective Date (all of which are hereinafter  collectively
 called the "VideoPropulsion Damages").

     Except  as  specifically  provided  in  the  Contribution  Documents,  the
 indemnities provided by GENROCO hereunder shall extend to any and all  GENROCO
 Liabilities of whatsoever nature, including,  without limitation, any and  all
 GENROCO Liabilities  with respect  to  environment, health,  safety,  personal
 injury, property damage, employment,  benefits, compensation, pension  rights,
 claims arising out of contracts, product liability, warranty,  merchantability
 or fitness  for  any particular  purpose  of  goods, conformity  of  goods  to
 contractual requirements, deceptive trade practice misrepresentation, fraud or
 any other  alleged or  actual breach  or  violation of  any obligation  of  or
 requirement arising out  of, or in  connection with, the  assets, business  or
 operations of  GENROCO  other than  the  Division Business,  Division  Assets,
 Division Products or the assets, business and operations of VideoPropulsion.

 4.  SPECIFIC INDEMNIFICATION ISSUES.

     4.1  Worker's Compensation.  Workers' compensation claims filed with the
          ---------------------
appropriate state administrative agency prior to the Effective Date by a person
employed at the time of filing by GENROCO alleging that prior to the  Effective
Date such employee was injured while employed by GENROCO shall be considered to
be   GENROCO  Liabilities.   Any  workers'  compensation  claims  made  against
VideoPropulsion  (including  any  subsidiaries)  which  are  filed  after   the
Effective Date shall be considered to be an Assumed Liabilities.  Any  workers'
compensation claims made against  GENROCO which are  filed after the  Effective
Date shall be considered to be GENROCO Liabilities.  In the event a party has a
claim filed against it after the Effective Date which the party believes should
be the responsibility of the other  party (i.e. a misfiled claim), the  parties
agree to use the procedures set forth at Section 8 of the Agreement to  resolve
any dispute or controversy.

     4.2  Officer, Director, Employee or Agent Liability.  It is understood and
          ----------------------------------------------
agreed that,  with respect  to any  obligation, liability,  or expense  or  any
Litigation and Claims arising out of or associated with, an act or omission  of
any officer, director,  employee or  agent of  GENROCO prior  to the  Effective
Date, the respective  obligations of  VideoPropulsion and  GENROCO pursuant  to
this Agreement (including their  respective indemnification obligations)  shall
remain unaffected and  in full  force and  effect, regardless  of whether  such
person was, at the time of such act or omission, an officer, director, employee
or agent of the Division (including  VideoPropulsion) or of GENROCO  (excluding
the Division) and regardless of whether such obligation, liability, or  expense
or Litigation and Claims  are alleged or determined  in any judgment, award  or
decree after  trial  to  arise out  of  or  be associated  with  such  person's
negligence,  gross   negligence,  recklessness   or  intentional   conduct   or
culpability.

     4.3  Post-Effective Date Contracts Between GENROCO & VideoPropulsion.  It
          ---------------------------------------------------------------
is acknowledged that after the Effective Date the parties may have arms  length
negotiated  business  relationships,  which  relationships  are  or  shall   be
described in  contracts, agreements  and other  documents entered  into in  the
normal course  of business.    Such documents  may  include agreements  by  the
parties and their  affiliates and subsidiaries  to supply  after the  Effective
Date materials or services.  Such  business relationships shall not be  subject
to the indemnity or other provisions hereof or any other agreements covered  by
the Contribution Documents, unless the parties  expressly agree to such in  the
agreements governing such relationships.

     4.4  Joint Liability.  In the event a claim, demand, action or proceeding
          ---------------
is brought by  a third  party in  which the  liability as  between GENROCO  and
VideoPropulsion is determined after trial in  any judgment, award or decree  to
be joint  or in  which  the entitlement  to  indemnification hereunder  is  not
readily determinable, the parties shall negotiate in good faith in an effort to
agree, as  between GENROCO  and VideoPropulsion,  on the  proper allocation  of
liability or entitlement to indemnification, as  well as the proper  allocation
of the costs of any joint defense or settlement pursuant to Section 6.4, all in
accordance with  the  provisions  of  and the  principles  set  forth  in  this
Agreement.  In the absence of any such agreement, such allocation of  liability
or entitlement  to indemnification,  and such  allocation  of costs,  shall  be
subject to ultimate resolution between GENROCO and VideoPropulsion pursuant  to
Section 8.

 5.  NOTICE AND PAYMENT OF CLAIMS.

     5.1  Procedure for Notification.  If either a party to this Agreement or a
          --------------------------
person entitled to a defense and/or indemnification under this Agreement  ("the
Indemnified Party") determines that it  is or may be  entitled to a defense  or
indemnification by  VideoPropulsion  or  GENROCO, as  the  case  may  be  ("the
Indemnifying Party"), under this Agreement:

          (a)  The Indemnified Party shall deliver promptly to the Indemnifying
               Party  a   written  notice   and  demand   for  a   defense   or
               indemnification, specifying the basis for the claim for  defense
               and/or indemnification, the nature of the claim, and, if  known,
               the amount for which  the Indemnified Party reasonably  believes
               it is entitled to be indemnified;

          (b)  The Indemnifying Party shall  have 30 days  from receipt of  the
               notice requesting  indemnification within  which to  either  (1)
               assume the  defense of  such litigation  or claim;  (2) pay  the
               claim in  immediately available  funds; (3)  reserve its  rights
               pending  negotiations  under  Section  6.4;  or  (4)  object  in
               accordance with Section 5.2.  This 30 day period may be extended
               by express agreement of the parties.

          (c)  However, if the amount for which  the Indemnifying Party may  be
               liable is not known  or reasonably determinable  at the time  of
               such  notice,  the  Indemnified  Party  shall  deliver  to   the
               Indemnifying Party a  further notice specifying  the amount  for
               which the Indemnified Party  reasonably believes it is  entitled
               to be indemnified as soon  as reasonably practicable after  such
               amount is known or reasonably determinable and the  Indemnifying
               Party shall have  a further opportunity  to take  action as  set
               forth above.  Nothing in this subparagraph shall be  interpreted
               to abrogate  or  delay  an Indemnifying  Party's  obligation  to
               provide the other with a defense under this Agreement.

     5.2  Waiver of Objection.  The Indemnifying Party may object to the claim
          -------------------
for defense and/or indemnification set forth in any notice; provided,  however,
that if the  Indemnifying Party  does not  give the  Indemnified Party  written
notice setting forth its  objection to such claim  (or the amount thereof)  and
the grounds therefor within  the same 30-day period  (or any extended  period),
the Indemnifying Party shall  be deemed to have  acknowledged its liability  to
provide a defense or for the amount of such claim and the Indemnified Party may
exercise any and all of its rights under applicable law to collect such  amount
or  obtain  such  defense.    Any  objection  to  a  claim  for  a  defense  or
indemnification shall be resolved in accordance with Section 8.

     5.3  Insurance Coverage.  The right to a defense or indemnification under
          ------------------
this Agreement  applies only  insofar as  defense and  indemnification are  not
covered by proceeds  or the  provision of legal  defense received  by a  party.
Nevertheless, the potential  availability of insurance  coverage to GENROCO  or
VideoPropulsion shall  not  relieve the  other  party of  its  obligations  for
defense or indemnification hereunder, or delay either party's obligation to the
other to assume a  defense or pay any  sums due hereunder.   Once proceeds  are
received appropriate  adjustments  will be  made  under the  Insurance  Matters
Agreement, dated as of  the date hereof,  between GENROCO and  VideoPropulsion,
which governs the rights  and obligations of  GENROCO and VideoPropulsion  with
respect to such insurance.

6.   DEFENSE OF THIRD-PARTY CLAIMS.

     6.1  Assumption of Third-Party Claims.  If the Indemnified Party's claim
          --------------------------------
for indemnification  is  based,  under this  Agreement,  on  a  claim,  demand,
investigation, action or proceeding, judicial or otherwise, brought by a  third
party, and the Indemnifying Party does not object under Section 5.2 hereof, the
Indemnifying Party shall,  within the 30-day  period (or  any extended  period)
referred to in Section 5 above, assume the defense of such third-party claim at
its sole  cost and  expense and  shall  thereafter be  designated as  the  case
handler.  Any  such defense  shall be conducted  by attorneys  employed by  the
Indemnifying Party.   The Indemnified  Party may  retain attorneys  of its  own
choosing to participate in  such defense at the  Indemnified Party's sole  cost
and expense.

     6.2  Settlement of Third-Party Claims.  If the Indemnifying Party assumes
          --------------------------------
the defense of any such third-party claim, the Indemnifying Party may settle or
compromise the claim without the prior consent of the Indemnified Party so long
as all present and future claims against the Indemnified Party relating to such
third-party claim(s) are irrevocably and unconditionally released in full.

     6.3  Indemnification After Settlement.  The Indemnifying Party shall pay
          --------------------------------
to the Indemnified Party  in immediately available funds  the amount for  which
the Indemnified Party is  entitled to be indemnified  within 30 days after  the
settlement or compromise of  such third-party claim  or the final  unappealable
judgment of a court of competent jurisdiction (or within such longer period  as
agreed to by  the parties).   If  the Indemnifying  Party does  not assume  the
defense of any such third-party claim, the Indemnifying Party shall be bound by
the result obtained with respect thereto by the Indemnified Party, except  that
the Indemnifying Party has  the right to  contest that it  is obligated to  the
Indemnified Party under the terms of this Agreement, provided the  Indemnifying
Party shall have raised its objections in a timely manner under Section 5.2.

     6.4  Third-Party Joint and Several Liability Claim.  In the event a claim,
          ---------------------------------------------
demand, action or proceeding is brought by a third party in which the liability
as between GENROCO and VideoPropulsion is alleged  to be joint or in which  the
entitlement to indemnification hereunder is not readily determinable (or, if an
objection, in  good faith,  pursuant to  Section 5.2  has been  received),  the
parties shall cooperate in a joint defense.  Such joint defense shall be  under
the general management and supervision of  the party which is expected to  bear
the greater share of the liability, as determined by representatives of GENROCO
and VideoPropulsion,  and which  will be  considered the  case handler,  unless
otherwise agreed,  provided,  however,  that  neither  party  shall  settle  or
compromise any such joint defense matter without the consent of the other.  The
costs of such joint defense, any  settlement and any award or judgment  (unless
the award or judgment  specifies otherwise) shall be  borne as the parties  may
agree or, in the absence of  such agreement, such costs  shall be borne by  the
party  incurring   such  costs,   subject   to  ultimate   resolution   between
VideoPropulsion and GENROCO pursuant to Section 8.

 7.  COOPERATION AND PRESERVATION OF RECORDS.

     7.1  General.  VideoPropulsion and GENROCO shall cooperate with one
          -------
another fully and  in a timely  manner in connection  with the  defense of  any
Pending Division  Litigation,  Threatened  Division  Litigation,  New  Division
Litigation, Retained  Liabilities  or any  other  actual or  threatened  claim,
investigation, audit or administrative or judicial action or proceeding brought
or commenced by a third party (including any governmental agency or  authority)
involving  any  matter  affecting  the   potential  liability  of  GENROCO   or
VideoPropulsion, so  long  as  GENROCO and  VideoPropulsion  are  not  directly
adverse in a lawsuit between each other in that specific matter.

     7.2  Availability of Records.  Such cooperation shall include, without
          -----------------------
limitation, making available  to the other  party during  such normal  business
hours and upon  reasonable notice, appropriate  books, records and  information
("Litigation   Records"),   officers   and   employees   (without   substantial
interruption of employment) necessary or useful in connection with any  accrued
or actual or threatened claim, investigation,  audit, action or proceeding,  so
long as  GENROCO and  VideoPropulsion are  not directly  adverse in  a  lawsuit
between each other in that specific matter.

     7.3  Retention of Records.  Each party shall continue in force or at the
          --------------------
request of the other party, shall  issue notices exempting from destruction  at
the expiration of normal records retention periods any Litigation Records which
the requesting party represents may be necessary to the defense of, or required
to be produced in discovery in connection with, any such claim,  investigation,
audit, action  or  proceeding  and  shall  refrain  from  destroying  any  such
Litigation Records until authorized  by the requesting  party.  The  requesting
party shall notify the other party promptly when the Litigation Records are  no
longer required to be maintained.

     7.4  Cost of Access to Records.  The party requesting access to Litigation
          -------------------------
Records or officers and  employees pursuant to Section  7.2 or preservation  of
Litigation Records under  Section 7.3 shall  bear all reasonable  out-of-pocket
expenses (except  reimbursement  of  salaries, employee  benefits  and  general
overhead) incurred  in connection  with providing  such Litigation  Records  or
officers and employees.

     7.5  Confidential or Proprietary Records.  The party providing Litigation
          -----------------------------------
Records under this Section 7  may elect, upon a  reasonable basis and within  a
reasonable time, to  designate all or  a portion of  the Litigation Records  as
confidential or  proprietary.   If Litigation  Records are  so designated,  the
party receiving  them will  treat them  as  it would  its own  confidential  or
proprietary information  and will  take all  reasonable  steps to  protect  and
safeguard the Litigation Records while in  its own custody and will attempt  to
shield such information  from disclosure  by motions  to quash,  motions for  a
protective order, reduction or other appropriate actions.

 8.  DISPUTE RESOLUTION.

     8.1  General.  In an effort to resolve informally and amicably any claim
          -------
or controversy arising out of or  related to the interpretation or  performance
of this Agreement without resorting to  litigation, a party shall first  notify
the other  of any  difference or  dispute hereunder  that requires  resolution.
GENROCO and VideoPropulsion  each shall designate  an employee to  investigate,
discuss and seek to settle the matter between them.   If the two are unable  to
settle the matter within 30 days after such notification (or such longer period
as may be agreed upon), the  matter shall be submitted  to a senior officer  of
GENROCO and VideoPropulsion, respectively, for consideration.

     8.2  Arbitration.  If settlement cannot be reached through the efforts of
          -----------
the senior officers within an additional 30  days or such longer period as  may
be agreed upon,  the parties shall  consider arbitration  or other  alternative
means to resolve the dispute.

     8.3  Legal Proceedings.  If the parties are unable to agree on an
          -----------------
alternative dispute  resolution  mechanism within  30  days, either  party  may
initiate legal proceedings to resolve such matter.

 9.  NOTICES.

     9.1  General.  All notices and communications required or permitted under
          -------
this Agreement shall be in writing and any communication or delivery  hereunder
shall be deemed to have been duly made  if actually delivered, or if mailed  by
first class mail,  postage prepaid,  or by  air express  service, with  charges
prepaid and addressed as follows:

             If to GENROCO:             GENROCO, Inc.
                                        255 Info Highway
                                        Slinger, Wisconsin  53086
                                        Attention:  CEO

             If to VideoPropulsion:     VideoPropulsion, Inc.
                                        251 Info Highway
                                        Slinger, Wisconsin 53086
                                        Attention: CEO

     9.2  Change in Address.  Either party may, by written notice so
          -----------------
delivered to the other,  change the address to  which future delivery shall  be
made.

 10.  AMENDMENT AND NON-WAIVER.

      10.1 Written Amendment and Waiver.  This Agreement may not be altered or
           ----------------------------
amended nor any rights hereunder be waived, except by an instrument in  writing
executed by the party or parties to be charged with such amendment or waiver.

      10.2 Limited Amendment or Waiver.  No waiver of any term, provision or
           ---------------------------
condition of this Agreement or failure  to exercise any right, power or  remedy
or failure to  enforce any  provision of  this Agreement,  in any  one or  more
instances, shall be deemed  to be a  further or continuing  waiver of any  such
term, provision or condition  or as a  waiver of any  other term, provision  or
condition or enforcement right of this Agreement or deemed to be an  impairment
of any right, power or remedy or acquiescence to any breach.

 11.  MISCELLANEOUS.

      11.1 Governing Law.  This Agreement and the transactions contemplated
           -------------
hereby shall be construed in accordance with and governed by the internal  laws
of the State of Wisconsin.

      11.2 Entire Agreement.  The Contribution Documents constitute the entire
           ----------------
understanding of the parties hereto with respect to the subject matter  hereof,
superseding all  negotiations,  prior  discussions  and  prior  agreements  and
understandings relating to  such subject  matter; provided,  however, that  the
specific provisions of  any other agreement  between the  parties executed  and
delivered by the parties in connection with the closing under the  Contribution
Agreement shall not be superseded by this Agreement and to the extent any  such
other agreement is in conflict herewith, such specific agreement shall control.

      11.3 Parties In Interest.  Neither party may assign its rights or
           -------------------
delegate any of its duties under  this Agreement without prior written  consent
of the other.   This Agreement shall be  binding upon, and  shall inure to  the
benefit of, the  parties hereto and  their respective  successors and  assigns.
Nothing contained in this Agreement, express or implied, is intended to  confer
upon any third party any benefits, rights or remedies.

      11.4 Effectiveness.  This Agreement shall become effective at the
           -------------
Effective Date  and may  be terminated  by GENROCO  at any  time prior  thereto
without any liability on GENROCO's part.

      11.5 Reformation and Severability.  If any provision of this Agreement
           ----------------------------
shall be held to be invalid, unenforceable or illegal in any jurisdiction under
any circumstances for any reason, (i)  such provision shall be reformed to  the
minimum extent necessary to cause such  provision to be valid, enforceable  and
legal and  preserve  the  original intent  of  the  parties, or  (ii)  if  such
provision cannot be  so reformed,  such provision  shall be  severed from  this
Agreement.    Such   holding  shall  not   affect  or   impair  the   validity,
enforceability or legality of such provision in any other jurisdiction or under
any other  circumstances.    Neither  such  holding  nor  such  reformation  or
severance shall affect or  impair the legality,  validity or enforceability  of
any other provisions of this Agreement to the extent that such other  provision
is not itself actually in conflict with any applicable law.

      11.6 Titles and Headings.  All titles and headings have been inserted
           -------------------
solely for the convenience of the parties and are not intended to be a part  of
this Agreement or to affect its meaning or interpretation.

      IN WITNESS WHEREOF the Parties have caused this Agreement to be  executed
 by their duly authorized officers as of this ---- day of -------, 2000.

                                        GENROCO, INC.

                                             By:-------------------------------
                                                  Keith Brue
                                                  Executive Vice President and
                                                  Chief Financial Officer

                                        VIDEOPROPULSION, INC.

                                             By:-------------------------------
                                                  Chris Good
                                                  Executive Vice President and
                                                  Chief Technical Officer


                            CONTRIBUTION AGREEMENT,

             PLAN AND AGREEMENT OF REORGANIZATION AND DISTRIBUTION

      This Agreement  is  made  as  of  -------  --,  2000,  by  GENROCO,  INC.
 ("GENROCO"), a  Wisconsin  corporation,  with offices  at  255  Info  Highway,
 Slinger, Wisconsin  53086  and VIDEOPROPULSION,  INC.  ("VideoPropulsion"),  a
 Wisconsin corporation, with  offices at 251  Info Highway, Slinger,  Wisconsin
 53086.

      WHEREAS, VideoPropulsion is a corporation  formed on [October --,  1999],
 and established for the purpose of  taking title to certain assets  associated
 with the video business  of GENROCO (the "Division")  and assuming certain  of
 the liabilities associated with the video Division, such that  VideoPropulsion
 will own substantially all of the assets, business and operations formerly and
 currently used and conducted by the Division (the "Division Business");

      WHEREAS, the parties wish to provide for the transfer of such net  assets
 as will be transferred  and delivered to  VideoPropulsion, solely in  exchange
 for the common stock of VideoPropulsion  in accordance with the provisions  of
 Section 351 of the Internal Revenue Code of 1986, as amended;

      WHEREAS,  the   parties   wish  to   provide   for  the   assumption   by
 VideoPropulsion of certain  liabilities associated with  the Division and  the
 Division Business;

      WHEREAS, GENROCO  intends  to  distribute all  of  the  common  stock  of
 VideoPropulsion, pro rata, to the shareholders  of GENROCO in accordance  with
 resolu tions of the Board of Directors  of GENROCO and in accordance with  the
 terms of a tax opinion obtained from GENROCO's tax counsel to the effect  that
 such distribution will  not be  taxable to  the shareholders  of GENROCO  (the
 "Distribution"), so that after the Distribution GENROCO will own no shares  of
 stock representing the equity of VideoPropulsion and VideoPropulsion will be a
 corporation whose  shares  are  quoted  and traded  as  an  over  the  counter
 security;

      WHEREAS, the parties wish to provide for their agreements with respect to
 certain matters  pertaining  to  their business  relationships  following  the
 Distribution and other matters mutual to their interest;

      NOW THEREFORE, in furtherance of the foregoing purposes and in  considera
 tion of the  issuance of  the common stock  of VideoPropulsion  to GENROCO  as
 provided in  Section  3.1 and  the  mutual promises  and  undertakings  herein
 contained and  contained  in  any agreement  or  other  document  executed  in
 connection with this Agreement, the parties agree as follows:

                                   ARTICLE I
                           EFFECTIVE DATE AND CLOSING

      SECTION 1.1   Unless  otherwise provided  in this  Agreement, or  in  any
 agreement to be executed in connection with this Agreement, the effective date
 of each transfer of property,  assumption of liability, license,  undertaking,
 or agreement  in connection  herewith shall  be 12:01  a.m., Central  Standard
 Time, January 1, 2000  (the "Effective Date"),  or such other  date as may  be
 fixed by the Board of Directors of GENROCO.

     SECTION 1.2  This  Agreement shall be  void if the  Board of Directors  of
 GENROCO refrains from declaring or proceeding with the Distribution.

     SECTION 1.3    Unless  otherwise  provided  herein,  the  closing  of  the
 transactions contemplated hereunder shall occur by the lodging of each of  the
 executed instruments  of  transfer, assumptions  of  liability,  undertakings,
 agreements, instruments  or other  documents executed  or  to be  executed  in
 connection with this Agreement  with Quarles & Brady  LLP, 411 East  Wisconsin
 Avenue, Milwaukee,  Wisconsin 53202,  attorneys for  GENROCO,  to be  held  in
 escrow for delivery as provided in Section 1.4 of this Agreement.

     SECTION 1.4  Upon receipt of a certificate of the Secretary of GENROCO  in
 the form attached to this  Agreement as Exhibit A,  Quarles & Brady LLP  shall
 deliver to VideoPropulsion on behalf of  GENROCO all of the items required  to
 be delivered by GENROCO  hereunder lodged with it  pursuant to Section 1.3  of
 this Agreement  and  each  such  item  shall be  deemed  to  be  delivered  to
 VideoPropulsion as of the  Effective Date upon  delivery of such  certificate.
 Upon receipt of a certificate of the Secretary of VideoPropulsion in the  form
 attached to this Agreement as Exhibit B, Quarles & Brady LLP shall deliver  to
 GENROCO on behalf of VideoPropulsion all of the items required to be delivered
 by VideoPropulsion  hereunder  and  each  such item  shall  be  deemed  to  be
 delivered  to  GENROCO  as  of  the  Effective  Date  upon  receipt  of   such
 certificate.

                                   ARTICLE II
                                    CLOSING

     SECTION 2.1   As of  the Effective  Date, GENROCO  will or  will cause  an
 appropriate subsidiary to deliver to VideoPropulsion all of the following:

      (a)  Duly executed lease, substantially in the form annexed as Exhibit C,
           to certain facilities used by VideoPropulsion;

      (b)  Duly executed General Assignment, Assumption and Agreement Regarding
           Litigation,  Claims   and  Other   Liabilities  (the   "Assignment")
           substantially in the form annexed as Exhibit D;

      (c)  Duly executed assignments  of the patents  listed on Schedule 2.1(c)
           and a license of  certain patents listed on  Schedule 2.1(c), and  a
           duly executed  Transitional  Trademark  Use  and  License  Agreement
           substantially in the form annexed as Exhibit E;

      (d)  Duly executed Insurance Matters  Agreement substantially in the form
           annexed as Exhibit F;

      (e)  Cash, as provided in the Assignment;

      (f)  A  duly  executed  Employee   Benefits  and  Compensation  Agreement
           substantially in the form annexed as Exhibit G;

      (g)  A duly executed Tax Sharing  and Indemnification Agreement (the "Tax
           Agreement") substantially in the form annexed as Exhibit H;

      (h)  Such documents or  instructions as may  be necessary  to satisfy the
           provisions of Section 4.7 of this Agreement;
      (i)  A   duly   executed   Interim   Administrative   Services  Agreement
           substantially in the form annexed as Exhibit I;

      (j)  A  duly   executed  Confidentiality   and  Non-Disclosure  Agreement
           substantially in the form annexed as Exhibit J;

      (k)  Such other agreements, documents or instruments  as the parties  may
           agree are necessary or  desirable in order  to achieve the  purposes
           hereof including a Bill of Sale and Assumption of Liabilities in the
           form annexed as Exhibit K;

     SECTION 2.2   As of the  Effective Date, VideoPropulsion  will deliver  to
 GENROCO all of the following:

     (a)   In each case  where VideoPropulsion is  a party to  any agreement or
           instrument referred to in Section  2.1, a duly executed  counterpart
           of such agreement or instrument;

      (b)  A certificate  or certificates  representing all  of the outstanding
           shares of  the  common stock  of  VideoPropulsion other  than  those
           already owned by GENROCO, all as provided in Section 3.1;

      (c)  Resignations of each  person employed  by VideoPropulsion  who is an
           officer of GENROCO,  or any of  its subsidiaries  or affiliates  not
           constituting  part  of  the  Division,  immediately  prior  to   the
           Effective Date;

      (d)  Such other agreements,  documents or instruments  as the parties may
           agree are necessary or  desirable in order  to achieve the  purposes
           hereof.

                                  ARTICLE III
                                THE DISTRIBUTION

     SECTION 3.1    By the  Effective  Date, VideoPropulsion  shall  issue  and
 deliver to GENROCO  a certificate or  certificates registered in  the name  of
 GENROCO  representing  that  number   of  shares  of   the  common  stock   of
 VideoPropulsion which, when  taken together with  the shares  of common  stock
 already owned  by  GENROCO, will  result  in  GENROCO owning,  of  record  and
 beneficially, all  of the  issued and  outstanding shares  of  VideoPropulsion
 common  stock and a number such  that GENROCO  shall own one (1) share of  the
 common stock of VideoPropulsion for each one (1) share of the common stock  of
 GENROCO issued and outstanding (the "Distribution  Ratio") on the Record  Date
 for the Distribution (the "Record Date").   Each share of the common stock  of
 VideoPropulsion shall be validly issued, fully paid, nonassessable and free of
 preemptive rights, except  for statutory liability  under Wis. Stats.  Section
 180.0622(2)(b).   References  to  Wis.  Stats.  Section  180.0622(2)(b)  shall
 include  authoritative   judicial   interpretations  thereof   (and   of   the
 substantially  identical  predecessor  statute,   Section  180.40(6)  of   the
 Wisconsin Business Corporation Law, in effect prior to January 1, 1991).

     SECTION 3.2    Nothing contained  in  Section  3.1 or  elsewhere  in  this
 Agreement, including the  Schedules, Exhibits,  and Annexes  hereto, shall  be
 construed to limit or alter the authority of the Board of Directors of GENROCO
 to declare or refrain from declaring the Distribution, fixing or changing  the
 Record Date, fixing or changing the Effective Date, or fixing or changing  all
 the appropriate procedures in connection with the Distribution, including  the
 Distribution Ratio, and no rights shall  have been created hereunder in  favor
 of any person, whether or not  a party to this  Agreement, in respect of  this
 Distribution.  In the  event the Board of  Directors of GENROCO refrains  from
 declaring the  Distribution, GENROCO  will be  responsible  for any  costs  or
 expenses incurred  by  GENROCO  or  VideoPropulsion  in  connection  with  the
 Distribution.

                                   ARTICLE IV
                                 OTHER MATTERS

     SECTION 4.1    In  addition to  the  specific  agreements,  documents  and
 instruments of transfer and assumption annexed to this Agreement as  Exhibits,
 GENROCO and VideoPropulsion agree  to execute or cause  to be executed by  the
 appropriate parties  and  deliver,  as  appropriate,  such  other  agreements,
 instruments and other documents as may  be necessary or desirable in order  to
 effect the purposes of this Agreement.

     SECTION 4.2  GENROCO does not,  in this Agreement or any other  agreement,
 instrument or document contemplated by this Agreement, make any representation
 as to, warranty of or covenant with respect to:

      (a)  the value  of  any asset  or  thing of  value  to be transferred  to
           VideoPropulsion;

      (b)  the freedom from  encumbrance of any  asset or thing  of value to be
           transferred to VideoPropulsion;

      (c)  the absence of defenses or freedom from  counterclaims with  respect
           to any claim,  including accounts  receivable, to  be transferred to
           VideoPropulsion; or

      (d)  the legal  sufficiency  of  any assignment,  document  or instrument
           delivered hereunder to convey title to  any asset or thing of  value
           upon its execution, delivery and filing.

     All assets to be transferred to  VideoPropulsion shall be transferred  "AS
 IS, WHERE IS" and VideoPropulsion shall bear the economic, legal or other risk
 that any conveyance shall prove to be insufficient to vest in  VideoPropulsion
 good and marketable title, free and clear of any lien, claim, equity or  other
 encumbrance.

     SECTION 4.3  Each of GENROCO and VideoPropulsion will execute and  deliver
 such further instruments of conveyance, transfer and assignment and will  take
 such other actions as either  of them may reasonably  request of the other  in
 order to effectuate the purposes of this Agreement and to carry out the  terms
 hereof.  At the request of VideoPropulsion and without further  consideration,
 GENROCO will execute and deliver to VideoPropulsion such other instruments  of
 transfer, conveyance, assignment, substitution and confirmation and take  such
 action as VideoPropulsion may reasonably deem necessary or desirable in  order
 more effectively  to  transfer,  convey and  assign  to  VideoPropulsion  and,
 subject to the provisions of Section  4.2, confirm VideoPropulsion's title  to
 all of  the  assets, rights  and  other things  of  value contemplated  to  be
 transferred to VideoPropulsion hereunder,  to place VideoPropulsion in  actual
 possession and  operating control  thereof and  to permit  VideoPropulsion  to
 exercise all  rights  with  respect thereto  (including,  without  limitation,
 rights under contracts and other arrangements  as to which the consent of  any
 third party to the transfer thereof shall not have previously been  obtained).
 At the request of GENROCO  and without further consideration,  VideoPropulsion
 will execute and deliver to  GENROCO all instruments, assumptions,  novations,
 undertakings, substitutions or other documents and  take such other action  as
 GENROCO  may  reasonably  deem  necessary  or  desirable  in  order  to   have
 VideoPropulsion fully and unconditionally assume and discharge the liabilities
 contemplated to  be assumed  by VideoPropulsion  under this  Agreement or  any
 document in connection  herewith and to  relieve GENROCO of  any liability  or
 obligation with  respect  thereto and  evidence  the same  to  third  parties.
 Neither GENROCO nor VideoPropulsion shall be obligated, in connection with the
 foregoing, to  expend  money  other than  reasonable  out-of-pocket  expenses,
 attorneys' fees and recording or similar fees.

     GENROCO and VideoPropulsion  will use their  reasonable efforts to  obtain
 any consent, substitution, approval or amendment required to novate or  assign
 all agreements, leases,  licenses and other  rights of  any nature  whatsoever
 relating to the assets, rights and  other things of value to  VideoPropulsion;
 provided, however, that neither GENROCO nor VideoPropulsion shall be obligated
 to pay any consideration  therefor (except for filing  fees and other  similar
 charges) to the third party from whom such consents, approvals,  substitutions
 and amendments are  requested.   If GENROCO  or VideoPropulsion  is unable  to
 obtain any such required consent, approval, substitution or amendment, GENROCO
 shall continue to  be bound  by such  agreements, leases,  licenses and  other
 rights and, unless not permitted by law or the terms thereof,  VideoPropulsion
 shall, as agent for  GENROCO or as subcontractor,  pay, perform and  discharge
 fully all the obligations of GENROCO  thereunder from and after the  Effective
 Date and indemnify  and hold  harmless GENROCO  from and  against all  losses,
 claims, damages,  liabilities and  expenses whatsoever  arising out  of or  in
 connection with VideoPropulsion's performance of, or omission to perform,  its
 obligations thereunder.    VideoPropulsion  will not  be  responsible  for  or
 indemnify  GENROCO  for  any   claims,  damages,  liabilities,  and   expenses
 whatsoever arising out  of or  in connection  with GENROCO  performance of  or
 omissions to perform any of its  remaining obligations under such  agreements,
 leases, licenses and  other rights thereof.   GENROCO  shall, without  further
 consideration, pay, transfer or remit, as the case may be, to  VideoPropulsion
 promptly all money, rights and other consideration received in respect of such
 performance.  GENROCO  shall exercise its  rights and options  under all  such
 agreements, leases, licenses and other rights  and obligations referred to  in
 this Section  4.3  only  as reasonably  directed  by  VideoPropulsion  and  at
 VideoPropulsion's expense.  If and when any such consent shall be obtained  or
 such  agreement,  lease,  license  or  other  rights  shall  otherwise  become
 assignable or able to be novated, GENROCO shall promptly assign all its rights
 and obligations  thereunder  to  VideoPropulsion without  payment  of  further
 consideration and VideoPropulsion  shall, without the  payment of any  further
 consideration, assume such  rights and obligations.   To the  extent that  the
 assignment of any contract  or agreement or the  proceeds thereof pursuant  to
 this Section  4.3 is  prohibited by  law, the  assignment provisions  of  this
 paragraph shall  operate  to  create a  subcontract  with  VideoPropulsion  to
 perform each relevant, unassignable contract or agreement, and the subcontract
 price paid to VideoPropulsion  shall be equal to  the money, rights and  other
 consideration  received  by  GENROCO  with  respect  to  the  performance   by
 VideoPropulsion under such subcontract.

     SECTION 4.4  VideoPropulsion and GENROCO  agree to cooperate to  determine
 the amount of sales, transfer or  other similar taxes or fees (including,  but
 not limited  to, all  patent, copyright  transfer  taxes and  recording  fees)
 payable in connection  with the transactions  contemplated by this  Agreement.
 GENROCO and VideoPropulsion agree to file promptly and timely returns for such
 taxes with the  appropriate taxing authorities  and remit  payment thereof  in
 accordance with the terms of the Tax Agreement.

     SECTION 4.5  VideoPropulsion shall authorize  the execution and cause  the
 authorized officers of  VideoPropulsion to  execute all  documents, notes  and
 undertakings and  to do  such other  things required  in connection  with  the
 irrevocable  and  unconditional  assumption  by  VideoPropulsion  without  any
 recourse whatsoever to GENROCO  of all obligations of  GENROCO related to  the
 Division including the assumption of any  debt outstanding thereunder and  the
 novation thereof.

     SECTION 4.6  VideoPropulsion shall, in  addition to its obligations  under
 the Tax  Agreement, cooperate  with  GENROCO and  tax  counsel to  GENROCO  in
 obtaining an opinion from the tax counsel to the effect that the  Distribution
 will be  tax  free to  GENROCO  and GENROCO  shareholders.   In  that  regard,
 VideoPropulsion agrees that it will authorize, cause to be executed and comply
 with any  and  all undertakings,  representations  or agreements  required  in
 connection with obtaining tax counsel's opinion.

     SECTION  4.7    GENROCO  and  VideoPropulsion  agree  that  the   expenses
 associated with  preparation of  this  Agreement, the  transfers  contemplated
 hereunder,  matters  related  to  the  organization  of  VideoPropulsion,  the
 Distribution and related employment matters shall be borne by GENROCO.

                                   ARTICLE V
                                 MISCELLANEOUS

     SECTION 5.1  This Agreement, including the Schedules, Annexes and Exhibits
 hereto, any related agreements and the agreements and other documents referred
 to  herein,  shall  constitute  the  entire  Agreement  between  GENROCO   and
 VideoPropulsion with respect to the subject matter hereof and shall  supersede
 all previous  negotiations,  commitments and  writings  with respect  to  such
 subject matter.

     SECTION 5.2  This Agreement shall  be governed and construed and  enforced
 in accordance with  the internal  laws of  the State  of Wisconsin  as to  all
 matters, including  without  limitation, matters  of  validity,  construction,
 effect, performance and remedies.

     SECTION 5.3  This Agreement may be amended, modified or supplemented  only
 by a written agreement of the parties.

     SECTION 5.4  This Agreement and all the provisions hereof shall be binding
 upon and inure to the benefit  of the parties and their respective  successors
 and permitted  assigns, but  neither this  Agreement nor  any of  the  rights,
 interests or obligations hereunder shall be  assigned by either party  without
 the prior written consent of the other party.

     SECTION 5.5  This Agreement is solely  for the benefit of the parties  and
 is not intended to  confer upon any  person except the  parties any rights  or
 remedies hereunder.  There are no third party beneficiaries to this Agreement.

     SECTION 5.6   This Agreement, and  any other agreement  to be executed  in
 connection herewith, may  be executed  in two  or more  counterparts, each  of
 which shall be deemed an original, but all of which together shall  constitute
 one and the same instrument.

     SECTION 5.7  In the event of conflict between this Agreement and any other
 agreement executed  in  connection  herewith, the  provisions  of  such  other
 agreement, including  the  Schedules,  Annexes,  and  Exhibits  hereto,  shall
 prevail.

     SECTION 5.8  If any section,  paragraph or provision of this Agreement  is
 for any reason determined to be  invalid or unenforceable, such  determination
 shall not  affect  the  validity  or  enforceability  of  any  other  section,
 paragraph or provision hereof.

     IN WITNESS WHEREOF the parties have  caused this Agreement to be  executed
 by their duly authorized officers this ---- day of -------, 2000.

 GENROCO, INC.                          VIDEOPROPULSION, INC.

 By: -----------------------------      By: -----------------------------
     Keith Brue                              Chris Good
     Executive Vice President                Executive Vice President
     and Chief Financial Officer             and Chief Technical Officer


                                   Exhibit C
                                   ---------

                                     LEASE
                                     -----

                          dated as of January 1, 2000

                                    between

                     GENROCO, INC., A WISCONSIN CORPORATION
                                  as Landlord

                                      and

                 VIDEOPROPULSION, INC., A WISCONSIN CORPORATION
                                   as Tenant

                                  BASIC TERMS
                                  -----------

LANDLORD:      GENROCO, Inc.
- - --------       255 Info Highway
               Slinger, WI 53086

TENANT:        VideoPropulsion, Inc.
- - ------         251 Info Highway
               Slinger, WI 53086

TERM:          The  term of  this Lease  (the "Term") shall  be two  (2)  years,
- - ----           commencing January 1, 2000 ("Commencement Date") and  terminating
               at 11:59 p.m. on December 31, 2001, unless terminated earlier  in
               accordance with the terms of this Lease.

RENTAL:        Thirty-Thousand  Dollars  ($30,000) per  year, payable in monthly
- - ------         installments of Two Thousand Five Hundred Dollars ($2,500) as set
               forth in Paragraph 2.

PREMISES:      The Premises consist of approximately 2,200 square feet, as shown
- - --------       on the diagram attached as Exhibit A, within the building located
                                          ---------
               at 281  Enders Court,  Slinger,  Wisconsin (the  "Building";  the
               property on which the Building is situated is referred to as  the
               "Property").

     1.   Lease of Premises.  Landlord hereby leases to Tenant and Tenant hereby
          -----------------
leases from Landlord the Premises for the Term and at the Rental set forth above
and upon the other provisions contained herein.

     2.   Rental Payments.  Tenant covenants and agrees to pay to Landlord the
          ---------------
Rental as set forth herein in advance on the first day of each month during  the
Term, payable  without demand  and without  offset or  deduction, at  the  place
designated for  notices as  hereinafter  provided, or  at  such other  place  as
Landlord may from time to time designate in writing.

     3.   Early Termination.  The Term of this Lease may be terminated at any
          -----------------
time upon three (3) months written notice by either party.

     4.   Compliance With Law.  Tenant shall obey, observe and promptly comply
          -------------------
with all regulations, ordinances and laws  which shall be applicable, now or  at
any time during  the Term,  to the  Premises or  to Tenant's  activities on  the
Premises or adjacent property owned by Landlord, and shall promptly comply  with
all orders  and  directives  of  the  Board of  Fire  Underwriters  and  of  any
governmental authority having jurisdiction of the Premises.

     5.   Use.  Tenant may use the Premises only as a sales and engineering lab
          ---
facility.

     6.   Utilities and Taxes.  The Landlord shall obtain and pay for
          -------------------
electricity and janitorial services for the Premises.  Tenant shall arrange  and
pay for its  telephone services.   Landlord shall provide  heat and  water/sewer
service to the Premises.  Landlord shall pay  any and all real estate taxes  and
assessments on the  Property and  the Building during  the Term.   Tenant  shall
promptly pay any  and all personal  property taxes on  Tenant's property on  the
Premises.

     7.   Maintenance and Repair.  Tenant has inspected the Premises and accepts
          ----------------------
the same  "AS IS"  in their  current condition  without any  express or  implied
warranties by Landlord.   Tenant shall maintain the  Premises in good order  and
repair and in a  safe, clean and sanitary  condition.  Tenant  may not make  any
alterations to the Premises without Landlord's prior written consent;  provided,
however, that Tenant may  make minor redecorations of  the Premises at  Tenant's
own expense.    Landlord shall  maintain  the roof  and  exterior walls  of  the
Building.

     8.   Insurance; Waiver of Liability.
          ------------------------------

          (a)  Tenant shall keep in effect, at its sole expense, a comprehensive
general liability  policy  or policies  satisfactory  to Landlord  covering  the
Premises and  Tenant's activities  in  the Building  and  on the  Property,  and
providing coverage for bodily injury, death and property damage with a  combined
single limit  of at  least One  Million Dollars  ($1,000,000)(or such  increased
limit as Landlord shall reasonably request).   Tenant shall also be  responsible
for insuring its personal property and  trade fixtures located on the  Premises.
Tenant shall have Landlord named as an additional insured on Tenant's  liability
insurance, which  insurance  shall  be  in  form  and  substance  acceptable  to
Landlord.  Upon request, Tenant shall  provide Landlord with a copy of  Tenant's
liability insurance policy.

          (b)  Anything in this Lease to the contrary notwithstanding,  Landlord
shall not be liable to Tenant  or anyone claiming under  Tenant for any loss  or
damage to property or injury to  or death of persons  occurring on or about  the
Premises, or in any manner growing out of or in connection with Tenant's use and
occupancy of the Premises, regardless of the cause.  As long as their respective
insurers so permit, Landlord and Tenant  hereby mutually waive their  respective
rights of recovery  against each other  for any loss  insured by fire,  extended
coverage and other property insurance policies  existing for the benefit of  the
respective parties.

          (c)  Tenant  agrees  to  protect   and  save  Landlord  harmless   and
indemnified against and from any   loss, damage, expense, liability, demand  and
cause of action, and any reasonable expenses (including attorneys' fees) arising
out of (i) any violation of any laws or ordinances, whether occasioned by Tenant
or those holding  under Tenant, (ii)  any failure of  Tenant in  any respect  to
comply with and perform all of the requirements and provisions of this Lease, or
(iii) any  injury or  death of  persons  or damage  to any  property,  including
without limitation the person and property of Tenant, its agents, employees  and
invitees, occurring on or  about the Premises, Building  or Property and in  any
manner directly  or indirectly  growing out  of  the use  and occupancy  of  the
Premises.

          (d)  Landlord shall insure the Building  against property damage in  a
reasonable manner, and Tenant agrees to reimburse Landlord for Tenant's Pro-Rata
Share of the cost of such insurance.

     9.   Trade Fixtures.  Tenant may install its trade fixtures ("Trade
          --------------
Fixtures") in the Premises.  The Trade  Fixtures may be affixed to the  Premises
and Tenant  may remove  the same  at will,  and  shall remove  the same  at  the
termination of  this Lease  if so  requested by  Landlord.   All damage  to  the
Premises as a result  of any affixation or  removal hereunder shall be  promptly
repaired by and at the sole cost and expense of Tenant.  Any Trade Fixtures  not
removed as herein  permitted or required  shall, at the  option of Landlord,  be
deemed abandoned by  Tenant, to be  disposed of by  Landlord in accordance  with
this Lease.

     10.  Entry for Inspection.  Landlord and its representatives shall have the
          --------------------
right to enter upon  the Premises for the  purposes of examining and  inspecting
the same, showing the  Premises to prospective purchasers,  or, within the  last
six (6) months of  the Term, showing the  Premises to prospective tenants;  said
inspection, however,  shall  not unreasonably  interfere  with the  business  of
Tenant.  This paragraph shall not  be construed as imposing any obligation  upon
Landlord to inspect the Premises.  Tenant shall permit "For Sale" and "For Rent"
signs to be placed upon the Premises at any time during the last sixty (60) days
of the Term.

     11.  Damage by Fire or Other Casualty.  In the event of damage to the
          --------------------------------
Premises or the  Building which  is so extensive  that Landlord  decides not  to
repair or rebuild  the same, this  Lease shall, at  the option  of Landlord,  be
terminated as of the date of such  damage by written notice given within  thirty
(30) days after the  date of such damage,  the Rental shall  be adjusted to  the
date of such damage,  and Tenant shall thereupon  promptly vacate the  Premises.
If Landlord does  decide to  repair or rebuild  the Premises,  this Lease  shall
continue, except that Rental shall abate to the extent the Premises are unusable
by Tenant during the time of such repair or rebuilding.

     12.  Assignment and Subletting.  Tenant shall not assign this Lease,
          -------------------------
whether voluntarily or by operation of law, nor sublet or license the use of any
portion of the  Premises without the  prior written consent  of Landlord,  which
will not be  unreasonably withheld.   Tenant acknowledges that  it shall not  be
unreasonable for Landlord to withhold its  consent to an assignment or  sublease
where the proposed subtenant's or assignee's use of the Premises is inconsistent
with the uses of the other tenants in the Building or will detract from the  use
or enjoyment by other tenants of their leased premises.

     13.  Defaults and Remedies.
          ---------------------

          (a)  The occurrence  of  any  one  or  more  of  the  following  shall
constitute a default by Tenant:

               (1)  Failure by Tenant to pay Rental or to make any other payment
required to be made  by Tenant hereunder when  due, which failure continues  for
thirty (30) days; or

               (2)  Failure by  Tenant to  perform any  other of  its  covenants
under this Lease which  continues for thirty (30)  days after the obligation  to
perform such covenant arises.

          (b)  In the event of  any default by  Tenant hereunder, Tenant  hereby
authorizes and empowers Landlord to:

               (1)  Cancel and terminate this Lease and immediately reenter  and
take possession of the Premises without  the requirement of any previous  notice
of intention to  reenter, and remove  all persons and  their property  therefrom
using such force  and assistance  in effecting  and protecting  such removal  as
Landlord may deem reasonably necessary to recover full and exclusive  possession
of the Premises; or

               (2)  Reenter and take  possession of the  Premises in the  manner
provided  in  subparagraph  (1)  above  without  such  reentry  constituting   a
cancellation or termination of this Lease or a forfeiture of any rental or other
monies to be paid hereunder or of the covenants, agreements and conditions to be
kept and performed by Tenant for and during the remainder of the Term hereof.

          (c)  Nothing contained in this paragraph shall exclude any other right
or remedy allowed  by law or  equity to Landlord,  nor shall  the invalidity  or
unenforceability of any  one right or  remedy affect or  impair the validity  or
enforceability of any other right or remedy.

     14.  Abandonment of Tenant's Property.  If Tenant fails to remove any
          --------------------------------
property belonging to  it within  five (5) days  after the  termination of  this
Lease, the same  shall be deemed  abandoned by Tenant  and shall, at  Landlord's
option, become the property of Landlord, or may be removed from the Premises and
stored or disposed of by Landlord at the expense of Tenant.

     15.  Enforcement Costs.  In the event of any action or proceeding between
          -----------------
Landlord and Tenant  to enforce  the provisions  of this  Lease, the  prevailing
party shall  be  entitled  to  an award  of  all  reasonable  costs,  reasonable
attorneys' fees  and  reasonable expenses  incurred  by  it in  such  action  or
proceeding.

     16.  Surrender at Termination.  At the termination of this Lease, Tenant
          ------------------------
shall quietly  and  peaceably surrender  possession  of the  Premises  (and  any
improvements located thereon) to Landlord, in  good order, condition and  repair
and broom-clean and free of any and  all claims, including, but not limited  to,
claims by Tenant or any party holding under Tenant.

     17.  Landlord's Right to Cure; Interest.  In the event of a default by
          ----------------------------------
Tenant, Landlord, at its option, may perform any obligation of Tenant under this
Lease.  Tenant  shall pay  to Landlord the  cost of  performing such  obligation
within five (5) days of receipt of a statement therefor.  Any amounts so  owing,
all Rental and any  other payments to  be made hereunder  by Tenant to  Landlord
shall bear interest to be paid by Tenant from and after the due date thereof  to
the date of payment at the rate of one and one-half percent (1.5%) per month.

     18.  Notices.  Any notice required or permitted under this Lease may be
          -------
personally served or given and shall  be deemed sufficiently given or served  if
personally served or sent by registered or certified mail, with postage  prepaid
thereon, to the respective addresses set forth above.  Either party may by  like
notice at any  time, and from  time to time,  designate a  different address  to
which notices shall be sent.  Notices given in accordance with these  provisions
shall be deemed received when mailed.

     19.  Landlord Liability.  Landlord's liability hereunder is limited to
          ------------------
Landlord's interest in the Premises.

     20.  Accord and Satisfaction.  No payment by Tenant or receipt by Landlord
          -----------------------
of a lesser  amount than the  full Rental due  or the full  amount of any  other
payments to be made by the Tenant hereunder shall be deemed to be other than  on
account of the  earliest stipulated unpaid  installment thereof,  nor shall  any
endorsement or  statement on  any  check or  letter  accompanying any  check  or
payment be deemed an accord and satisfaction, and Landlord may accept such check
or payment  without prejudice  to  Landlord's right  to  recover an  amount  due
hereunder or pursue any other remedy provided in this Lease.

     21.  Miscellaneous.   If any provision, clause or part of this Lease, or
          -------------
the application  thereof  under  certain circumstances,  is  held  invalid,  the
remainder of this Lease,  or the application of  such provision, clause or  part
under other circumstances, shall not be affected thereby.  No term or  provision
of this Lease may be changed, waived, supplemented or discharged orally,  except
by an instrument in writing  signed by the party  sought to be charged  thereby.
All terms of this Lease shall  be binding upon, inure to  the benefit of and  be
enforceable by the parties hereto and their respective successors and  permitted
assigns.  The failure of either party hereto in one or more instances to  insist
upon the performance of any term or condition of this Lease, or to exercise  any
rights or privilege by this Lease conferred, or the waiver of any breach of  the
terms or conditions of this Lease, shall not be construed as thereafter  waiving
any such term,  condition, right or  privilege, but the  same shall continue  to
remain in full  force and effect  the same as  if no forbearance  or waiver  had
occurred.  This Lease shall be governed by the law of the State of Wisconsin.

     IN WITNESS WHEREOF, this  Lease has been  executed as of  the day and  year
first above written.

                                   LANDLORD:
                                   --------

                                   GENROCO, INC.

                                   By:---------------------------
                                   Name:  Keith Brue
                                   Title:   Executive Vice  President and  Chief
                                   Financial Officer

                                   TENANT:
                                   ------

                                   VIDEOPROPULSION, INC.

                                   By:---------------------------
                                   Name:  Chris Good
                                   Title:   Executive Vice  President and  Chief
                                   Technical Officer

                                   EXHIBIT A
                                   ---------

                          Description of the Premises
                          ---------------------------

See the attached diagram,  hand-marked to show the  Premises, which are  located
within the Building.

The legal description of the  Property on which the  Building is situated is  as
follows:

     Lot Seven  (7) of  Certified  Survey Map  No.  3994, recorded  in  the
     Washington County  Registry  on  December 4,  1992  in  Volume  25  of
     Certified Survey Maps, pages 277-279 as  Document No. 619618, being  a
     redivision of  Lot 6  of Certified  Survey Map  No. 3885  recorded  in
     Volume 24  of  Certified Survey  Maps,  pages  306-308 and  Lot  3  of
     Certified Survey  Map No.  3713, recorded  in Volume  23 of  Certified
     Survey Maps, pages  156-158, and being a part of the NE 1/4 and NW 1/4
     of  the NW 1/4  of  Section  20, T 10 N, R 19 E, Village  of  Slinger,
     Washington County, Wisconsin.

FOR INFORMATIONAL PURPOSES ONLY
Tax Key No. V5-0650-00G



                   TAX SHARING AND INDEMNIFICATION AGREEMENT

                                 By and Between

                                 GENROCO, INC.

                                      and

                             VIDEOPROPULSION, INC.

                             Dated ------- --, 2000

                               TABLE OF CONTENTS

                   TAX SHARING AND INDEMNIFICATION AGREEMENT

                                                                           Page
                                                                           ----

 ARTICLE I DEFINITIONS                                                       2
      1.1  Affiliated Group                                                  2
      1.2  GENROCO Group                                                     2
      1.3  VideoPropulsion Group                                             2
      1.4  Business of VideoPropulsion                                       2
      1.5  Code                                                              2
      1.6  Consolidated Returns                                              2
      1.7  Contribution                                                      2
      1.8  Distribution                                                      2
      1.9  Date of Distribution or Distribution Date                         2
      1.10 Expenses                                                          3
      1.11 Final Determination                                               3
      1.12 IRS                                                               3
      1.13 Party                                                             3
      1.14 Personal and Real Property Taxes                                  3
      1.15 Restructuring Taxes                                               3
      1.16 Significant Audit Issue                                           3
      1.17 Tainting Act                                                      4
      1.18 Tax Benefit                                                       4
      1.19 Tax or Taxes                                                      4
      1.20 Tax Controversy                                                   4
      1.21 Tax Item                                                          4
      1.22 Tax Returns                                                       4

 ARTICLE II LIABILITY FOR PRE-DISTRIBUTION AND OTHER TAX LIABILITIES         5
      2.1  Income Taxes                                                      5
           (a)  Current and Prior Periods                                    5
                -------------------------
           (b)  Future Periods                                               5
                --------------
      2.2  Property Taxes                                                    5
      2.3                                                                    5
      2.4  Restructuring Taxes                                               6
           (a)  Generally                                                    6
                ---------
           (b)  Indemnification for Tainting Acts                            6
                ---------------------------------

 ARTICLE III REFUNDS OF TAXES                                                7
      3.1  Refunds and Credits                                               7
      3.2  Exports                                                           7

 ARTICLE IV TAX RETURN PREPARATION                                           7
      4.1  Consolidated Returns                                              7
      4.2  Pre-Distribution Returns                                          7
      4.3  Post-Distribution Returns                                         7
      4.4  Cooperation; Exchange of Information                              8

 ARTICLE V TAX AUDITS                                                        8
      5.1  Tax Controversies                                                 8
      5.2  Cooperation                                                       8
      5.3  Record Retention                                                  8

 ARTICLE VI PAYMENTS                                                         9
      6.1  Payments in General                                               9
      6.2  Interest on Late Payments                                         9
      6.3  Character and Effect of Payments                                  9

 ARTICLE VII OTHER TAX MATTERS                                              10
      7.1                                                                   10
      7.2                                                                   10

 ARTICLE VIII ADMINISTRATIVE PROVISIONS                                     10
      8.1  Interest                                                         10
      8.2  Agency                                                           10
      8.3  Expenses                                                         10

 ARTICLE IX DISPUTE RESOLUTION                                              10
      9.1  General                                                          10
      9.2  Arbitration                                                      11
      9.3  Legal Proceedings                                                11

 ARTICLE X MISCELLANEOUS                                                    11
      10.1 Enforceability                                                   11
      10.2 Modification of Agreement                                        11
      10.3 Successors and Assigns                                           11
      10.4 Term                                                             11
      10.5 Rights Confined to Parties                                       11
      10.6 Notices                                                          12
      10.7 Effect of Headings                                               12
      10.8 Governing Law                                                    12
      10.9 Counterparts                                                     12

                   TAX SHARING AND INDEMNIFICATION AGREEMENT

     This Tax Sharing and Indemnification Agreement dated ------- --, 2000,  is
 entered  into  by   and  between  GENROCO,   INC.,  a  Wisconsin   corporation
 ("GENROCO"),   and    VIDEOPROPULSION,   INC.,    a   Wisconsin    corporation
 ("VideoPropulsion").

     WHEREAS, VideoPropulsion is a Wisconsin corporation formed on October  --,
 1999 that  recently  has acquired  the  assets and  liabilities  of  GENROCO's
 division known as the Video Division  (the "Division") pursuant to a  separate
 Contribution Agreement Plan and  Agreement of Reorganization and  Distribution
 dated ------- --, 2000 (the "Contribution Agreement"); and

     WHEREAS, GENROCO is the common parent  and VideoPropulsion is currently  a
 member of an "affiliated group",  as that term is  defined in Section 1504  of
 the Code, which now files consolidated federal income tax returns; and

     WHEREAS,   pursuant   to   the   Contribution   Agreement,   GENROCO   and
 VideoPropulsion have  agreed to  a Plan  and Agreement  of Reorganization  and
 Distribution (the  "Plan") which  provides for  the pro  rata distribution  to
 GENROCO shareholders of all of the  outstanding shares of the common stock  of
 VideoPropulsion (the "Distribution"); and

     WHEREAS, as  a consequence  of the  Distribution VideoPropulsion  will  no
 longer be a subsidiary of GENROCO and will no longer be a member of  GENROCO's
 affiliated group; and

     WHEREAS, pursuant  to  Treas.  Reg. Section  1.1502-6,  GENROCO  and  each
 subsidiary which was a  member of the GENROCO  Group (as hereinafter  defined)
 during any part  of a  consolidated return year  is severally  liable for  the
 consolidated federal income tax liability of the GENROCO group for such  year;
 and

     WHEREAS, GENROCO or VideoPropulsion might be liable for certain taxes as a
 result of the transfer of assets  and liabilities to VideoPropulsion  pursuant
 to the Contribution Agreement and the Distribution pursuant to the Plan; and

     WHEREAS, GENROCO and VideoPropulsion desire to set forth their rights  and
 obligations with respect to  foreign, federal, state and  local taxes due  for
 periods both before and after the Distribution and with respect to certain tax
 liabilities that may be asserted in connection with the Distribution.

     NOW THEREFORE, GENROCO  on behalf  of itself  and members  of the  GENROCO
 Group other than VideoPropulsion and  its subsidiary, and VideoPropulsion,  on
 behalf  of  itself  and  its  subsidiary  of  the  VideoPropulsion  Group  (as
 hereinafter defined),  in  consideration  of the  mutual  covenants  contained
 herein, agree as follows:

                                   ARTICLE I
                                  DEFINITIONS

 For purposes of this Agreement, the following definitions shall apply:

     1.1  AFFILIATED GROUP means an affiliated group of corporations within the
 meaning of  section  1504(a)  (determined without  regard  to  the  exceptions
 contained in section 1504(b)) of the Code for the taxable period in question.

     1.2  GENROCO GROUP means, for each taxable period, the Affiliated Group of
 which GENROCO or any successor of GENROCO is the common parent.

     1.3  VIDEOPROPULSION GROUP means (i) with respect to periods prior to  the
 Date of Distribution, the Division, and (ii) with respect to periods after the
 Date of Distribution,  the Affiliated Group  of which  VideoPropulsion or  any
 successor of VideoPropulsion is the common parent.

     1.4  BUSINESS OF VIDEOPROPULSION  means the  Business of  the Division  as
 defined in  the Contribution  Agreement and  Exhibits thereto,  including  any
 capitalized interest applicable to assets of Division.

     1.5  CODE means the Internal Revenue Code of 1986, as amended from time to
 time.

     1.6  CONSOLIDATED RETURNS  means the  consolidated United  States  federal
 income tax  returns  of  the  GENROCO  Group  for  consolidated  return  years
 beginning before the  Date of Distribution  and any  consolidated or  combined
 state income tax returns of any members of the GENROCO Group for taxable years
 beginning before the Date of Distribution.

     1.7  CONTRIBUTION shall mean the transfer to VideoPropulsion by GENROCO of
 the Business of VideoPropulsion pursuant to the Contribution Agreement.

     1.8  DISTRIBUTION shall mean the distribution by  GENROCO of the stock  of
 VideoPropulsion to GENROCO shareholders pursuant to the Plan.

     1.9  DATE OF DISTRIBUTION  or DISTRIBUTION DATE  means 12:01 a.m.  Central
 Standard Time on  [May 1, 2000,  or such other  date as to  which the  parties
 hereto may agree], at which time the GENROCO Group ceases to own at least  80%
 of the vote and value  of the stock of  VideoPropulsion within the meaning  of
 Section 1504 of the Code and thus the date on which VideoPropulsion ceases  to
 be a member of the GENROCO Group.

     1.10 EXPENSES means out-of-pocket expenses  paid to third party  providers
 and shall not include any overhead or indirect costs.

     1.11 FINAL DETERMINATION means the final  resolution of liability for  any
 Tax for a taxable period (i) by IRS Form 870 or 870-AD (or any successor forms
 thereto), on the  date of  acceptance by  or on  behalf of  the IRS,  or by  a
 comparable agreement form under the laws of other jurisdictions, except that a
 Form 870 or 870-AD or comparable form that reserves the right of the  taxpayer
 to file a claim for refund and/or the right of the taxing authority to  assert
 a further deficiency shall not constitute a Final Determination, to the extent
 of the reservation; (ii) by a decision, judgment, decree, or other order by  a
 court  or  agency  of  competent  jurisdiction  which  has  become  final  and
 unappealable; (iii)  by  a closing  agreement  or offer  in  compromise  under
 Section 7121 or  7122 of the  Code or any  subsequently enacted  corresponding
 provisions of  the Code,  or comparable  agreements under  the laws  of  other
 jurisdictions; (iv) by an  allowance of a  refund or credit  in respect of  an
 overpayment of Tax, but only after the expiration of all periods during  which
 such refund may be recovered (including by way of offset) by the Tax  imposing
 jurisdiction; or  (v)  by  any  other  final  disposition  by  reason  of  the
 expiration of the applicable statutes of limitations.

     1.12 IRS means the Internal Revenue Service.

     1.13 PARTY means either of the parties to this Agreement.

     1.14 PERSONAL AND REAL PROPERTY  TAXES mean all  Taxes which are  assessed
 upon the value of real or personal  property owned, leased, rented or used  by
 any member of the GENROCO Group  or the VideoPropulsion Group, including,  but
 not limited to, real and personal property taxes, use taxes, value added taxes
 or other ad valorem taxes.

     1.15 RESTRUCTURING TAXES means any  Taxes resulting from the  Contribution
 of the Business of VideoPropulsion pursuant to the Contribution Agreement  and
 the Distribution  of  the  stock of  VideoPropulsion  pursuant  to  the  Plan,
 including, without limitation, any transfer taxes or any Tax imposed  pursuant
 to or as a result of Section 311, 355(c), 361 or 1001 of the Code.

     1.16 SIGNIFICANT AUDIT ISSUE means  an issue raised  in connection with  a
 Tax Return pertaining to the Business of VideoPropulsion if the amount of  the
 proposed increase in income attributable to  the issue for any taxable  period
 (less any proposed decrease in income attributable to the issue for any  other
 taxable period  of the  GENROCO  Group) exceeds  $25,000  or if  the  proposed
 increase in  Tax (not  including interest  or penalties)  attributable to  the
 issue for any taxable period (less  any proposed decrease in Tax  attributable
 to the issue for any  other taxable period of  the GENROCO Group) exceeds  the
 product of  $25,000  multiplied by  the  maximum statutory  marginal  rate  of
 federal income taxation imposed on corporations for such taxable period.   For
 this purpose, an issue means all Tax Items of a similar type that are proposed
 to be adjusted for the same reason.  Notwithstanding anything provided in this
 section 1.16 to the contrary, a  Significant Audit Issue shall not include  an
 issue relating to  Restructuring Taxes unless  VideoPropulsion receives a  Tax
 Benefit in years subsequent to the  Distribution as a result of such  increase
 in income.

     1.17 TAINTING ACT means (i) any breach  of any representation or  covenant
 as set  forth in  a letter  dated [----------------]  to Quarles  & Brady  LLP
 relating to  the  qualification of  the  Contribution and  Distribution  as  a
 distribution described in Section 355 of the Code given by VideoPropulsion  or
 (ii) any transaction  publicly announced  or consummated  within the  two-year
 period following the  Distribution Date that  results in  the shareholders  of
 VideoPropulsion after  the  Distribution  losing  control  of  VideoPropulsion
 within the meaning of Code section 368(c) or in VideoPropulsion ceasing to own
 and operate the Business of VideoPropulsion  (in either a taxable or  tax-free
 transaction) unless  (i)  GENROCO  consents in  writing  or  (ii)  GENROCO  is
 provided (at VideoPropulsion's expense)  with an IRS ruling  that it will  not
 cause the  Distribution to  fail to  qualify as  a distribution  described  in
 Section 355 of the Code.

     1.18 TAX BENEFIT means any Tax Item which decreases Taxes paid or payable.

     1.19 TAX OR  TAXES  means  all forms  of  taxation,  whenever  created  or
 imposed, whether  domestic  or  foreign, and  whether  imposed  by  a  nation,
 locality, municipality,  government,  state,  federation,  or  other  body  (a
 "Taxing Authority"),  and without  limiting the  generality of  the  foregoing
 shall include net  income, alternative or  add-on minimum  tax, gross  income,
 sales, use,  franchise,  gross receipts,  value  added, ad  valorem,  profits,
 license,  payroll,  withholding,  social  security,  unemployment   insurance,
 employment,  property,   transfer,   recording,  excise,   severance,   stamp,
 occupation, premium, windfall profit, custom duty, or other tax,  governmental
 fee of other like assessment or  charge of any kind whatsoever, together  with
 any related  interest, penalties  or other  additions  to tax,  or  additional
 amounts imposed by any such Taxing Authority.

     1.20 TAX CONTROVERSY means any audit, examination, dispute, suit,  action,
 litigation or other judicial  or administrative proceeding  by or against  the
 IRS or any other Taxing Authority.

     1.21 TAX ITEM means  any item of  income, gain,  loss, deduction,  credit,
 recapture of  credit or  any other  item, including,  but not  limited to,  an
 adjustment under  Code  section 481  resulting  from a  change  in  accounting
 method, which increases or decreases Taxes paid or payable.

     1.22 TAX RETURNS means all  reports, estimates, declarations of  estimated
 tax, information statements, returns or other  documents required to be  filed
 in connection  with any  Taxes,  including but  not  limited to  requests  for
 extensions of time, information statements and reports, claims for refund, and
 amended returns.

                                   ARTICLE II
            LIABILITY FOR PRE-DISTRIBUTION AND OTHER TAX LIABILITIES

     2.1  INCOME TAXES.

          (a)  Current and Prior Periods.  Except as otherwise provided in this
               -------------------------
Agreement, GENROCO shall pay, on a timely basis, all Taxes based upon income of
the GENROCO Group for the taxable year that includes the Distribution Date (the
"1999 Income Taxes") and for all periods ending prior to the Distribution Date.
GENROCO hereby assumes all such liability and shall indemnify and hold harmless
VideoPropulsion and any member  of the VideoPropulsion  Group from and  against
any share or amount of the  1999 Income Taxes and  all income taxes based  upon
income of the GENROCO Group for periods ending prior to the Distribution Date.

          (b)  Future Periods.  Except as otherwise provided in this Agreement,
               --------------
VideoPropulsion shall pay, on  a timely basis, all  Taxes based upon income  of
the VideoPropulsion Group for any period beginning after the Distribution Date,
and shall indemnify  and hold harmless  GENROCO and any  member of the  GENROCO
Group from  and  against  all  income  taxes  based  upon  the  income  of  the
VideoPropulsion Group for any period beginning after the Distribution Date.

     2.2  PROPERTY TAXES.   Personal  and Real  Property Taxes  for any  period
 after  January  1,  2000  on  property  of  the  Business  of  VideoPropulsion
 (including, but not limited to, the prorated portion of Wisconsin Personal and
 Real Property Taxes  on such property  which are based  on the  value of  such
 property on January 1, 2000) shall  be the liability of VideoPropulsion.   All
 other Personal and Real Property Taxes for any period prior to January 1, 2000
 shall be the liability of GENROCO.   VideoPropulsion shall indemnify and  hold
 harmless GENROCO and  any member  of the GENROCO  Group from  and against  all
 Personal  and   Real  Property   Taxes  on   property  of   the  Business   of
 VideoPropulsion apportioned  to  VideoPropulsion  hereunder.    GENROCO  shall
 indemnify  and  hold   harmless  VideoPropulsion   and  any   member  of   the
 VideoPropulsion Group from and  against all Personal  and Real Property  Taxes
 apportioned to GENROCO hereunder.

     2.3  Notwithstanding  any  other  provision  of  this  Agreement  to   the
 contrary, VideoPropulsion shall  pay, and  shall indemnify  and hold  harmless
 GENROCO and any member of the GENROCO Group from and against:

          (a)  Taxes attributable to a Significant Audit Issue but only to  the
 extent that (i) such Taxes are  attributable to that portion of a  Significant
 Audit Issue that  exceeds a  $25,000 increase  in income  attributable to  the
 issue for any taxable period (less any decrease in income attributable to  the
 issue for any other taxable period of the GENROCO Group) or (ii) the  increase
 in Tax (not including interest and  penalties) attributable to such issue  for
 any taxable period (less any decrease in Tax attributable to the issue for any
 other taxable period  of the  GENROCO Group)  exceeds the  product of  $25,000
 multiplied by the maximum statutory marginal  rate of federal income  taxation
 imposed on corporations for such taxable period;

          (b)  any Tax liability with respect to separate returns for  foreign,
 state or local taxes on or  measured by income filed  by GENROCO or a  GENROCO
 subsidiary with respect to  the Business of VideoPropulsion  to the extent  it
 results  in  a  Tax  Benefit  to  the  VideoPropulsion  Group  (such  as   the
 disallowance of a deduction claimed by GENROCO or a subsidiary of GENROCO in a
 year prior  to the  Distribution that  is available  to VideoPropulsion  or  a
 subsidiary of VideoPropulsion in a period after the Distribution);

          (c)  any sales, use,  property, transfer,  value added,  recordation,
 excise and similar Taxes with respect to the Business of VideoPropulsion which
 are not Restructuring Taxes and which are generated by transactions  occurring
 on or after January 1, 2000; and

          (d)  any payroll Taxes with  respect to employees of  VideoPropulsion
 or a VideoPropulsion subsidiary  or of the  Business of VideoPropulsion  which
 relate to periods after January 1, 2000.

     2.4  RESTRUCTURING TAXES.

          (a)  Generally.  Notwithstanding any other provision of this
               ---------
Agreement to the contrary, and except  as otherwise provided in section  2.3(a)
and subsection (b)  hereof, GENROCO  shall pay,  and shall  indemnify and  hold
harmless VideoPropulsion and any member of  the VideoPropulsion Group from  and
against, any and all Restructuring Taxes.

          (b)  Indemnification for Tainting Acts.  Anything in this Agreement
               ---------------------------------
to the contrary notwithstanding, VideoPropulsion shall pay, and shall indemnify
and hold harmless  GENROCO from and  against, (i) any  Restructuring Taxes  and
related Expenses,  (ii) any  liability and  related Expenses  resulting from  a
decision that  GENROCO is  liable to  GENROCO or  VideoPropulsion  shareholders
because of  a Final  Determination that  the Distribution  failed to  meet  the
requirements of Section 355 of the Code for nonrecognition of gain or loss, and
(iii) any  Taxes and  related Expenses  payable  by GENROCO  by reason  of  the
receipt of such payment, to the  extent such Restructuring Taxes, liability  to
shareholders, Taxes, or Expenses would not have been imposed but for a Tainting
Act of VideoPropulsion or any member of the VideoPropulsion Group.

                                  ARTICLE III
                                REFUNDS OF TAXES

     3.1  REFUNDS AND CREDITS.   Except as  set forth in  section 3.2,  GENROCO
 shall be entitled to retain or be paid all refunds of Tax received, whether in
 the form  of payment,  credit or  otherwise, from  any Taxing  Authority  with
 respect to any Tax Returns filed or to be filed by GENROCO.

     3.2  EXPORTS.  VideoPropulsion shall be entitled  to any refund or  credit
 of superfund excise Taxes or customs duties drawbacks received by GENROCO or a
 GENROCO Subsidiary with respect to goods exported by VideoPropulsion.

                                   ARTICLE IV
                             TAX RETURN PREPARATION

     4.1  CONSOLIDATED RETURNS.

          (a)  GENROCO shall prepare and timely file all Consolidated  Returns.
 The Consolidated Returns shall be prepared and filed by GENROCO in  compliance
 with applicable tax laws and on a basis that is consistent with any IRS ruling
 or opinion  of  tax  counsel  obtained  by  GENROCO  in  connection  with  the
 Contribution and Distribution and with the  provisions of Article VII  hereof,
 and, subject to  the foregoing, consistent  with GENROCO's prior  Consolidated
 Returns.

          (b)  VideoPropulsion  shall   be   responsible  for   preparing   all
 information relating to  the VideoPropulsion  Group necessary  for GENROCO  to
 prepare and file the Consolidated Returns.

     4.2  PRE-DISTRIBUTION RETURNS.  All Tax Returns  required to be filed  for
 periods beginning before, or  beginning and ending  on the Distribution  Date,
 shall be filed by GENROCO.

     4.3  POST-DISTRIBUTION RETURNS.   All Tax Returns  of the  VideoPropulsion
 Group for periods  beginning after the  Distribution Date  (including all  tax
 returns related to Wisconsin Personal and  Real Property Taxes on property  of
 the Business of VideoPropulsion which are based on the value of such  property
 on or after January 1,  1999) shall be filed  by VideoPropulsion, and all  Tax
 Returns of the GENROCO Group for periods beginning after the Distribution Date
 shall be filed by GENROCO.  VideoPropulsion, with the assistance of GENROCO as
 needed, shall  be responsible  for filing  all Forms  1099, if  any, due  with
 respect to  the receipt  by shareholders  of any  cash in  lieu of  fractional
 shares in the Distribution.

     4.4  COOPERATION;  EXCHANGE  OF   INFORMATION.    Each   Party  shall   be
 responsible for the  timely submission to  the other Party  of information  of
 which it has knowledge regarding any  Tax Item which may properly be  included
 in any Tax Return to be  filed by the other Party,  and shall provide any  and
 all other  information  and  documentation  (including,  but  not  by  way  of
 limitation, working papers  and schedules) reasonably  requested by the  other
 Party for  use  in connection  with  the preparation  and  filing of  any  Tax
 Returns.

                                   ARTICLE V
                                   TAX AUDITS

     5.1  TAX CONTROVERSIES.

          (a)  Except as otherwise provided in  this Article VI, GENROCO  shall
 have full responsibility  and discretion in  handling, settling or  contesting
 any  Tax  Controversy  involving  a  Tax  Return  for  which  it  has   filing
 responsibility,  and  VideoPropulsion  shall  have  full  responsibility   and
 discretion in handling, settling or contesting any Tax Controversy involving a
 Tax Return  for  which  it  has  filing  responsibility,  and  any  legal  and
 accounting  costs  incurred  in  handling,  settling  or  contesting  any  Tax
 Controversy shall  be  borne  by the  Party  having  full  responsibility  and
 discretion therefor.

          (b)  The Party  responsible for  any Tax  Controversy shall  use  all
 reasonable efforts to resist any deficiency assertions by any Taxing Authority
 regardless of which  Party is ultimately  responsible for any  such Tax  under
 this Agreement.

          (c)  GENROCO shall  notify  VideoPropulsion promptly  if  any  Taxing
 Authority proposes  an  adjustment  relating  in  whole  or  in  part  to  (i)
 Restructuring Taxes  for  which VideoPropulsion  could  be liable  to  GENROCO
 pursuant to Section 2.4 hereof or  (ii) Taxes for which VideoPropulsion  could
 be liable  to  GENROCO pursuant  to  Section 2.3  hereof  (a  "VideoPropulsion
 Indemnity Issue").

          (d)  VideoPropulsion and  its representatives,  at  VideoPropulsion's
 expense, shall be entitled to participate in (i) all conferences, meetings, or
 proceedings with  any Taxing  Authority, the  subject matter  of which  is  or
 includes a VideoPropulsion  Indemnity Issue, and  (ii) all appearances  before
 any court, the subject  matter of which  includes a VideoPropulsion  Indemnity
 Issue;  provided,  however,  that  GENROCO  shall  have  full  responsibility,
 discretion and control  of all  such conferences,  meetings, proceedings,  and
 appearances.

     5.2  COOPERATION.   GENROCO  and  VideoPropulsion  agree  to  afford  full
 cooperation to one another and to their respective representatives, if any, in
 any Tax Controversy.

     5.3  RECORD RETENTION.  The  parties agree to  retain all books,  records,
 returns, schedules, documents  and all material  papers or  relevant items  of
 information for periods prior to the Date of Distribution for the later of (i)
 seven (7)  years  or  (ii)  the  full period  of  the  applicable  statute  of
 limitations, including any extensions thereof.

                                   ARTICLE VI
                                    PAYMENTS

     6.1  PAYMENTS IN GENERAL.  Except as otherwise provided in this Agreement,
 any amount required to be paid by  one Party pursuant to this Agreement  shall
 be paid in immediately available funds  within thirty (30) days after  written
 demand therefor from the other Party given after a Final Determination of  the
 amount thereof, provided that  if any portion  of a VideoPropulsion  Indemnity
 Issue results in  both (i) an  additional liability of  GENROCO for Taxes  and
 (ii) a corresponding  Tax Benefit to  the VideoPropulsion Group  in a  taxable
 period beginning after  the Distribution Date,  then payment  with respect  to
 such portion of the VideoPropulsion Indemnity Issue shall not be due prior  to
 120 days after the close of  the taxable period in  which such Tax Benefit  is
 realized.

     6.2  INTEREST ON LATE PAYMENTS.  Any  amount payable under this  Agreement
 by one Party to another Party shall, if not paid within ten (10) business days
 after the due date  specified in this Agreement,  bear interest from such  due
 date until the date paid at the applicable Federal short term rate as  defined
 in Section 6621 of the Code in effect on the due date.

     6.3  CHARACTER AND EFFECT OF PAYMENTS.  The Parties agree that for  income
 and other Tax  purposes all  amounts paid pursuant  to this  Agreement by  one
 Party to the  other Party (other  than interest payments  pursuant to  Section
 7.2) shall be treated by the Parties as adjustments of the cash amount due  to
 VideoPropulsion under Exhibit D of the  Contribution Agreement on the Date  of
 Distribution.   All other  payments  made by  either  Party pursuant  to  this
 Agreement directly  to third  parties shall  be treated  as the  discharge  of
 liabilities incurred by such Party with  respect to transactions occurring  on
 or before the Date of Distribution.  Except as provided in section 2.4(b), if,
 notwithstanding such treatment by the Parties, any payment by either Party  is
 determined to be taxable to the other Party by any Taxing Authority, the payor
 shall also indemnify the other Party for fifty percent (50%) of the amount  of
 any Taxes and related  Expenses payable by  the other Party  by reason of  the
 receipt of such payment.  In addition, the amount of any indemnity payment due
 under this Agreement shall be computed by properly taking into account any Tax
 Benefit actually realized  by the recipient  from the payment  of the item  at
 issue.

                                  ARTICLE VII
                               OTHER TAX MATTERS

     7.1  VideoPropulsion agrees (i)  to pay on  or before March  15, 2000  any
 recurring items within the  meaning of Code section  461(h)(3) which had  been
 accrued by GENROCO at the end of its fiscal  year which ended in 1999 and  for
 which VideoPropulsion is responsible  and (ii) to pay  on or before March  15,
 1996 any other  recurring item within  the meaning of  Code section  461(h)(3)
 which has been accrued by  GENROCO on the Date  of Distribution and for  which
 VideoPropulsion is responsible.

     7.2  GENROCO shall  be entitled  to any  tax deductions  arising from  the
 exercise of stock options  on GENROCO stock  by VideoPropulsion employees  who
 were retired as of the Date  of Distribution or who continued employment  with
 VideoPropulsion after the Date of Distribution but retained options on GENROCO
 stock.

                                  ARTICLE VIII
                           ADMINISTRATIVE PROVISIONS

     8.1  INTEREST.  Except as expressly provided herein, no obligation to  pay
 or right to collect interest  or other amounts shall  arise by virtue of  this
 Agreement.

     8.2  AGENCY.  It is  understood and acknowledged  that in accordance  with
 Section 1.1502-77 of the IRS Regulations, GENROCO, as the common parent of the
 GENROCO Group, is the agent for  the GENROCO Group (including  VideoPropulsion
 and the VideoPropulsion Group  with respect to  their taxable years  beginning
 before the  Date of  Distribution) with  respect to  all matters  referred  to
 therein.

     8.3  EXPENSES.  Except as otherwise provided in this Agreement, each Party
 to this Agreement  hereby agrees  to be responsible  for all  of the  expenses
 which it may incur in carrying out its duties hereunder.

                                   ARTICLE IX
                               DISPUTE RESOLUTION

     9.1  GENERAL.  In an effort to  resolve informally and amicably any  claim
 or controversy arising out of or related to the interpretation or  performance
 of this Agreement without resorting to litigation, a party shall first  notify
 the other of  any difference or  dispute hereunder  that requires  resolution.
 GENROCO and VideoPropulsion each shall  designate an employee to  investigate,
 discuss and seek to settle the matter between them.  If the two are unable  to
 settle the  matter within  30 days  after such  notification (or  such  longer
 period as may  be agreed  upon), the  matter shall  be submitted  to a  senior
 officer of GENROCO and VideoPropulsion, respectively, for consideration.

     9.2  ARBITRATION.  If settlement cannot be reached through the efforts  of
 the senior officers within an additional 30 days or such longer period as  may
 be agreed upon, the  parties shall consider  arbitration or other  alternative
 means to resolve the dispute.

     9.3  LEGAL PROCEEDINGS.    If  the  parties are  unable  to  agree  on  an
 alternative dispute  resolution mechanism  within 30  days, either  party  may
 initiate legal proceedings to resolve such matter.

                                   ARTICLE X
                                 MISCELLANEOUS

     10.1 ENFORCEABILITY.  In case any one or more of the provisions  contained
 in  this  Agreement   should  be  invalid,   illegal  or  unenforceable,   the
 enforceability of the remaining provisions contained  herein shall not in  any
 way be affected or impaired thereby.

     10.2 MODIFICATION OF AGREEMENT.  No  modification, amendment or waiver  of
 any provision of this Agreement shall be effective unless the same shall be in
 writing, and signed by each of the Parties hereto and then such  modification,
 amendment or waiver shall be effective  only in the specific instance and  for
 the purpose for which given.

     10.3 SUCCESSORS AND ASSIGNS.  Except as hereinafter provided, neither this
 Agreement nor  any rights  hereunder shall  be assignable  or transferable  by
 either Party hereto,  without the  prior written  consent of  the other  Party
 hereto, except  by  operation  of  law.   Each  Party  hereby  guarantees  the
 performance of all actions, agreements and obligations provided for under this
 Agreement of each  of its subsidiaries.   Each Party  shall, upon the  written
 request of the other Party, cause any of its subsidiaries formally to  execute
 this Agreement.  This Agreement shall be binding upon, and shall inure to  the
 benefit of,  the  successors,  assigns and  persons  controlling  any  of  the
 corporations  bound  hereby  for  so  long  as  such  successors,  assigns  or
 controlling persons are a subsidiary of a Party or its successors and  assigns
 by operation of law.

     10.4 TERM.   This  Agreement  shall commence  on  the  date  of  execution
 indicated below and  shall continue  in effect  until otherwise  agreed to  in
 writing by  the  Parties  or their  successors.    Notwithstanding  any  other
 provision in this  Agreement, this Agreement  shall remain in  effect and  its
 provisions shall survive  for the full  period of all  applicable statutes  of
 limitation (giving effect to any extension, waiver or mitigation thereof).

     10.5 RIGHTS CONFINED TO PARTIES.  Nothing  expressed or implied herein  is
 intended or shall be constructed to confer upon or to give to any person, firm
 or corporation (other  than the Parties  hereto, members  of their  Affiliated
 Groups, and their successors and assigns) any right, remedy or claim under  or
 by reason of this Agreement or of any term, covenant or condition hereof.  All
 terms, covenants, conditions, promises  and agreements contained herein  shall
 be for the sole and  exclusive benefit of the  Parties hereto, the members  of
 their Affiliated Groups, and their successors and assigns.

     10.6 NOTICES.    All  demands,  notices  and  communications  under   this
 Agreement shall be in writing and shall be  deemed to have been duly given  if
 personally delivered or sent  by certified or  registered United States  Mail,
 postage prepaid, to:

          (a)  in the case of GENROCO, Inc.
               GENROCO, Inc.
               255 Info Highway
               Slinger, Wisconsin  53086
               Attention: CEO

          (b)  in the case of VideoPropulsion, Inc.
               VideoPropulsion, Inc.
               251 Info Highway
               Slinger, Wisconsin  53086
               Attention:  CEO

     10.7 EFFECT  OF  HEADINGS.    The   paragraph  headings  herein  are   for
 convenience only and shall not affect the construction hereof.

     10.8 GOVERNING LAW.  The provisions of  this Agreement and all rights  and
 obligations of the parties hereunder shall be governed by the internal laws of
 the State of Wisconsin.

     10.9 COUNTERPARTS.   This  Agreement may  be  executed in  any  number  of
 counterparts, each of which shall, when so executed, be considered an original
 and all of which, taken together, shall be considered one document.

     IN WITNESS WHEREOF, the parties have caused this Agreement to be  executed
 by their duly authorized officers this ---- day of -------, 2000.

                                        GENROCO, INC.

                                          By-----------------------------------
                                             Keith Brue
                                             Executive Vice President and
                                             Chief Financial Officer

                                        VIDEOPROPULSION, INC.

                                          By-----------------------------------
                                             Chris Good
                                             Executive Vice President and
                                             Chief Technical Officer



Exhibit 10.5
- - ------------
                TRANSITIONAL TRADEMARK USE AND LICENSE AGREEMENT

     This Agreement dated as of January 1, 2000 is made by and between  GENROCO,
INC., a Wisconsin corporation with its  principal place of business at 255  Info
Highway, Slinger,  Wisconsin  53086  ("GENROCO") and  VIDEOPROPULSION,  INC.,  a
Wisconsin corporation with its principal place of business at 251 Info  Highway,
Slinger, Wisconsin 53086 ("VideoPropulsion").

     1.   TRANSITIONAL  USE  OF  INVENTORY  MATERIALS  ON  EXISTING   INVENTORY.
GENROCO and VideoPropulsion recognize  that VideoPropulsion possesses a  certain
inventory  of  labels,  promotional  materials,  product  literature  and  other
materials produced by  GENROCO ("Inventory Materials"),  bearing the  trademark:
GENROCO, and  other trademarks  and trade  dress of  GENROCO  ("Trademarks/Trade
Dress").   GENROCO  agrees  to permit  VideoPropulsion  to  use  such  Inventory
Materials in existence as of the date  of this Agreement in connection with  the
distribution of the inventory of products produced by GENROCO and transferred to
VideoPropulsion  under  the  Contribution  Agreement,  Plan  and  Agreement   of
Reorganization and  Distribution  ("Inventory  Products")  until  the  Inventory
Materials are exhausted or until December 31, 2000, whichever occurs first.

     2.   TRANSITIONAL TRADEMARK AND TRADE NAME LICENSE.  Solely for the purpose
of enabling VideoPropulsion to inform its customers of its new identity, GENROCO
grants  to  VideoPropulsion,  for  a  period  of  ten  years,  a  royalty  free,
nontransferable,  nonexclusive  license  to  use  the  trade  name  GENROCO   in
VideoPropulsion's advertising and promotional  materials.  Such materials  shall
be subject to  GENROCO's approval, pursuant  to the provisions  of Section 6  of
this Agreement.

     3.   TRADEMARKS LICENSE.  GENROCO grants to VideoPropulsion for the term of
this Agreement, on the terms and  conditions of this Agreement, a royalty  free,
nontransferable,  nonexclusive  license  to  continue  to  sell  and  distribute
Inventory Products bearing the trademark GENROCO ("Licensed Trademarks"), and to
affix the  Licensed Trademarks  to the  products described  in Annex A  of  this
Agreement (all such products, collectively, "Licensed Products"), in  connection
with the manufacture, sale, and distribution of the Licensed Products throughout
the world.

     4.   PROPRIETARY TECHNOLOGY LICENSE.  From the date hereof, GENROCO  grants
to VideoPropulsion a ten (10) year royalty free, nontransferable,  nonexclusive,
perpetual, irrevocable, worldwide  license to use  the Licensed Assets  (defined
below) in the operation of the Division Business as defined in the  Contribution
Agreement, Plan and  Agreement of  Reorganization and  Distribution between  the
parties hereto.  For purposes hereof "Licensed Assets" shall mean the  software,
software documentation,  hardware  documentation, data  bases,  patents,  patent
applications listed on Annex  A of this Agreement  and all trade secrets,  know-
how, data,  plans, designs,  specifications, operating  methods and  procedures,
proprietary information, processes, technical knowledge and related rights  that
are owned by GENROCO and used in the operation of the Division Business.

     5.   QUALITY  STANDARDS.    VideoPropulsion   shall  distribute  and   sell
Inventory Products and shall label, distribute, and sell Licensed Products under
VideoPropulsion's own trade name.

     6.   QUALITY  CONTROL.    VideoPropulsion  shall  submit  to  GENROCO,   at
GENROCO's  request,  for  GENROCO's  inspection  and  retention,  representative
samples of Licensed Products.  VideoPropulsion shall, on reasonable notice  from
GENROCO, permit an auditor mutually satisfactory to VideoPropulsion and  GENROCO
(the  "Auditor")  to  inspect  and  audit  during  any  operational  hours   the
facilities, operations,  and procedures  of VideoPropulsion  and submit  to  the
Auditor such  relevant information  on the  sale and  distribution of  Inventory
Products and on the manufacture, sale and distribution of the Licensed Products,
as is reasonably requested  by the Auditor  on behalf of  GENROCO.  The  Auditor
shall report to VideoPropulsion and GENROCO  on the results of its  inspections,
audits and reviews.

     VideoPropulsion will also submit all advertising and promotional  materials
for the Licensed Products to GENROCO  (together with an outline of the  intended
use of the materials)  for GENROCO's written approval  before their use, and  if
GENROCO does not respond to such submission within 10 business days it shall  be
deemed to have approved such advertising and promotional materials.

     7.   NON-CONFORMING AND NON-LICENSED PRODUCTS.  VideoPropulsion agrees that
products not  meeting the  quality standards  will  not be  labeled or  used  or
offered for sale under or  with any reference to  the Licensed Trademarks.   Any
products that  are not  Licensed Products  may not  be advertised  or  otherwise
promoted directly or  indirectly by VideoPropulsion  or its  customers with  any
reference to  the  Licensed Trademarks,  or  otherwise as  meeting  any  GENROCO
approval or quality standards, whether or  not such products are similar to  any
Licensed Products.

     8.   RECORDS.   The Auditor  may on  reasonable notice  to  VideoPropulsion
examine during  normal business  hours VideoPropulsion's  books of  account  and
records covering its transactions and sales  under this Agreement.  The  Auditor
shall report to VideoPropulsion and GENROCO on the results of its examination.

     9.   LIMITATIONS.  No license  or rights under  any other trademark,  trade
name, or trade dress or any other property  right of GENROCO is granted by  this
Agreement.  VideoPropulsion has  no right to  assign, transfer, subcontract,  or
sublicense any  of  its  rights  acquired  or  obligations  assumed  under  this
Agreement.  Any other such attempted assignment, transfer or sublicense shall be
void.   No  right to  authorize  others to  use  the Trademarks/Trade  Dress  or
Licensed Trademarks to identify the Inventory  Products or Licensed Products  is
granted, except  for informational  use by  VideoPropulsion and  its  customers.
VideoPropulsion will comply with  all of GENROCO's  use requirements (which  use
requirements shall not be more stringent than those in effect for GENROCO's  own
products) of the  Licensed Trademarks as  may be provided  by written notice  to
VideoPropulsion from time  to time.   VideoPropulsion agrees  not to  use or  to
permit the  use  of  any  trade  dress or  trademarks  that  are  likely  to  be
confusingly  similar   to   the  trademarks   and   trade  dress   of   GENROCO.
VideoPropulsion will promptly notify GENROCO of  any conflicting use of or  acts
of infringement concerning  the Licensed Assets,  Trademarks/Trade Dress or  the
Licensed Trademarks and will cooperate as GENROCO reasonably may deem  advisable
to protect GENROCO's rights.

     10.  OWNERSHIP OF LICENSED ASSETS AND LICENSED TRADEMARKS.  VideoPropulsion
acknowledges that GENROCO is the owner of and has acquired substantial  goodwill
in the  Licensed  Assets, Trademarks/Trade  Dress  and Licensed  Trademarks  and
agrees that every  use thereof  in connection  with the  Inventory Products  and
Licensed Products shall inure solely to the benefit of GENROCO.  VideoPropulsion
further agrees to put any reasonable notice of such ownership that GENROCO shall
require on  Inventory  Materials,  Inventory Products,  Licensed  Products,  and
labels or  advertising  and  promotional materials  therefor.    VideoPropulsion
agrees not to dispute  or assist in disputing  directly or indirectly  GENROCO's
rights therein.

     11.  GENROCO WARRANTY.   GENROCO warrants that  it has full  power to  make
this Agreement and to  grant the rights as  provided herein and  that it has  no
actual knowledge that the  Licensed Assets or  Licensed Trademarks violates  the
valid rights  of  any third  party.   GENROCO  agrees  to indemnify  and  defend
VideoPropulsion against any claims of third parties (and to pay any damages  and
attorneys' fees awarded) based  on a breach of  the foregoing express  warranty.
The parties agree  to generally utilize  the notice and  payment provisions  and
defense of third-party claims as set forth in the General Assignment, Assumption
and Agreement Regarding Litigation, Claims and Other Liabilities, dated  January
1, 2000.

     12.  PRODUCT CLAIMS:  RESPONSIBILITY.   VideoPropulsion agrees not to  make
any claims for  or about  the Licensed  Assets, Inventory  Products or  Licensed
Products that have not been approved in advance by GENROCO.

     VideoPropulsion agrees to comply with  all laws and regulations  applicable
to the  use of  the Licensed  Assets,  the sale  and distribution  of  Inventory
Products and  the  manufacture, sale,  and  distribution of  Licensed  Products.
VideoPropulsion will defend,  indemnify and  hold GENROCO  harmless against  all
loss, expense, and  damage occasioned by  any claim, action  or recovery by  any
party (including any government agency) against  GENROCO arising out of any  use
by VideoPropulsion of the Licensed Assets, any sale, distribution, or use of the
Inventory Products or any design, manufacture, sale, distribution, or use of the
Licensed Products  both  during and  after  expiration or  termination  of  this
Agreement and  not based  upon  breach of  the  foregoing warranty  provided  by
GENROCO.  To the extent not  inconsistent with the foregoing, the parties  agree
to generally utilize  the notice and  payment provisions and  defense of  third-
party claims as set  forth in the General  Assignment, Assumption and  Agreement
Regarding Litigation, Claims and Other Liabilities dated January 1, 2000.

     13.  LICENSE TERM.  The license granted by this Agreement for the  Licensed
Assets listed on Annex A shall commence as  of the date first above written  and
shall expire ten (10) years after  the date of this Agreement.   VideoPropulsion
agrees to  notify  GENROCO  when  it  has  ceased  using  any  of  the  Licensed
Trademarks.

     14.  TERMINATION.  Either party may promptly terminate this Agreement  upon
written notice to the  other party with  cause for any  material breach of  this
Agreement by  the other  party, unless  within  a period  of thirty  days  after
written notice  the  other party  remedies  the  breach.   This  Agreement  will
terminate automatically (to  the extent  permitted by law  at the  time) in  the
event VideoPropulsion files a petition  in bankruptcy, becomes insolvent,  makes
an assignment for  the benefit of  creditors or an  arrangement pursuant to  any
bankruptcy law, discontinues its business or has a receiver appointed for it, is
acquired or merged into or consolidated with any other corporation, or sells all
or substantially all of its assets.

     15.  POST TERMINATION/EXPIRATION RIGHTS.  Except as specified herein,  upon
expiration or termination,  all rights of  VideoPropulsion under this  Agreement
will cease and immediately revert to  GENROCO and VideoPropulsion will  promptly
deliver to GENROCO or destroy all Inventory Materials and all labels, packaging,
and promotional and  other material  in its  possession that  bear the  Licensed
Trademarks.   VideoPropulsion shall  discontinue and  use  its best  efforts  to
require its  customers  to  discontinue  forthwith  the  use  of  any  Inventory
Materials and the Licensed Trademarks (other than for products previously  sold)
and any  and  all  products, packaging,  and  advertising  using  and/or  making
reference in any  manner to  the Licensed  Trademarks (other  than for  products
previously sold).   All artwork, plates,  and other manufacturing  aids used  by
VideoPropulsion  and  incorporating  the  Licensed  Trademarks  are  to   become
GENROCO's property upon expiration or termination  and are to be disposed of  by
VideoPropulsion according to instructions from GENROCO.

     16.  SURVIVAL OF TERMS.  The obligations of the parties under paragraphs 4,
8, 9, 10,  11, 12, 13  and 14 shall  survive expiration or  termination of  this
Agreement and they shall not be relieved of any of their continuing  obligations
thereunder.

     17.  MISCELLANEOUS.  This Agreement shall  be construed in accordance  with
the internal laws of the State of Wisconsin.

     The parties  intend  to  enter  into a  license  agreement  only  and  this
Agreement shall not  in any way  be deemed to  establish any other  relationship
between them.  VideoPropulsion  agrees that it does  not have the authority  and
will not directly or indirectly contract any obligations of any kind in the name
of or chargeable against GENROCO or agents or employees of GENROCO.

     All notices  provided for  herein shall  be given  in writing  by  personal
delivery or first class mail, addressed  to the party to be notified  (Attention
CEO, in the case of GENROCO and Attention CEO in the case of VideoPropulsion) at
the address specified above for such party.

     This Agreement supersedes all prior and contemporaneous agreements  between
the parties in  connection with the  matters set forth  herein and  may only  be
amended in a writing signed by both Parties.

     IN WITNESS WHEREOF, the parties have  caused this Agreement to be  executed
as of the date first above written by their duly authorized officers.

GENROCO, INC.


                               By: -----------------------------------------
                                     Keith Brue
                                     Executive Vice President and
                                     Chief Financial Officer

                               VIDEOPROPULSION, INC.


                               By: -----------------------------------------
                                     Chris Good
                                     Executive Vice President and
                                     Chief Technical Officer


                                  ANNEX A

LICENSED TRADEMARKS

     o                   GENROCO(R)
     o                   TURBOFIBRE(R)
     o                   SOLSTOR(R)
     o                   TURBOSTOR(R)



LICENSED ASSETS - SOFTWARE

o All  driver  and  micro-code  software  now  owned  by  GENROCO  or  hereafter
  developed  and/or  acquired  by GENROCO  during  the  life  of  this  contract
  (including but not limited to the example list of software as attached  hereto
  on Annex A-1).



LICENSED  ASSETS - PATENTS

o U.S. Patent #5,420,984  covering peripheral controllers and methods for  rapid
  task switching and memory caching, issued in May of 1995.

o U.S. Patent #6,036,032 covering  high speed data buffers using virtual  first-
  in first-out registers, issued in February 0f 2000.



EXHIBIT 10.6
- - ------------

                  INTERIM ADMINISTRATIVE SERVICES AGREEMENT

     This Interim Administrative Services  Agreement ("Agreement"), dated as  of
January 1,  2000  (the "Effective  Date"),  is  made between  GENROCO,  INC.,  a
Wisconsin corporation ("GENROCO"),  with offices at  255 Info Highway,  Slinger,
Wisconsin  53086,   and   VideoPropulsion,   Inc.,   a   Wisconsin   corporation
("VideoPropulsion"), with offices at 251 Info Highway, Slinger, Wisconsin 53086.

     WHEREAS, the video  Division was a  division of  GENROCO (the  "Division"),
until the Effective Date when it  was contributed to a separate and  independent
company, VideoPropulsion (the "Contribution");

     WHEREAS, VideoPropulsion  acquired  the business  of  the Division  in  the
Contribution, and will be in the business of research, development,  manufacture
and sale of various video related products as a separate company;

     WHEREAS, prior to the Spin-Off, GENROCO provided certain administrative and
manufacturing services to support the Division's operations;

     WHEREAS,  VideoPropulsion  intends  to  provide  such  administrative   and
manufacturing support services for  its operations, without GENROCO  assistance,
as soon as it is reasonably feasible to do so;

     WHEREAS, VideoPropulsion desires and GENROCO is willing to provide  certain
administrative and  manufacturing  support  services  (as  herein  defined)  for
VideoPropulsion's operations  for certain  specified interim  periods after  the
Spin-off solely for purposes  of permitting VideoPropulsion  to make an  orderly
transition to independent status as soon as reasonably feasible.

     NOW THEREFORE,  in consideration  of the  promises  set forth  herein,  the
parties do hereby agree as follows:

     1.   ADMINISTRATIVE AND  MANUFACTURING SUPPORT  SERVICES.   Subject to  the
          ---------------------------------------------------
terms and conditions provided herein, GENROCO shall provide VideoPropulsion with
General  Administrative  Services   (hereafter  referred   to  collectively   as
"Services" and individually as a "Service") on an interim basis, consisting of:

          A.   General Administrative Services which shall consist of:

          (i)    "Financial Services"  which shall mean  the general  accounting
                 services previously  provided by GENROCO  to the Division,  and
                 shall consist  of general  ledger use  and reporting  services,
                 cost  accounting services,  receivable and  payable  processing
                 services, the computation of gross payroll services for  hourly
                 workers  of VideoPropulsion  and property  accounting  services
                 for VideoPropulsion.  Financial Services shall not include  any
                 services  by GENROCO  relating  to treasury,  tax,  shareholder
                 relations,  legal, salaried  payroll and  hourly payroll  check
                 preparation, credit or collection procedure functions.

          (ii)   "Human  Resources   Services"  which  shall   mean  the   human
                 resources  services  previously  provided  by  GENROCO  to  the
                 Division and  shall consist of  employment services,  personnel
                 administrative  (salaried and  hourly) services,  benefits  and
                 claims  processing services,  and medical  reporting  services.
                 Human Resources  Services shall not  include services  relating
                 to corporate  training and development  and mail and  messenger
                 department functions.

          (iii)  "Information   Systems   Services"  which   shall   mean   data
                 processing,  communications  and  maintenance  of  records  and
                 files,  arising  from  centralized  data  processing  and  file
                 storage operations,  as previously provided  by GENROCO to  the
                 Division and shall consist of accounting system services,  cost
                 accounting system services, E-Mail system services, EDI  system
                 services,  engineering  system  services,  order  entry  system
                 services,  purchasing system  services, time  system  services,
                 payroll  (hourly)   system  services,  human  resource   system
                 services, PERMAC system services, and records and files  system
                 services,  and  shall   also  include  the  use  of   hardware,
                 furniture and fixtures associated with the foregoing services.

     2.   AGREEMENT PRINCIPLES AND GUIDELINES.   By this Agreement, GENROCO  and
          ------------------------------------
VideoPropulsion seek to implement the general principle that with the exceptions
noted  herein  or  in  the  Contribution   Agreement,  Plan  and  Agreement   of
Reorganization and  Distribution including  any Schedules,  Exhibits or  Annexes
thereto ("Contribution Documents"), GENROCO will provide Services on an  interim
basis similar  to those  previously offered  to  the Division  while it  is  not
reasonably feasible for VideoPropulsion  to independently provide such  Services
itself.  Except as specifically provided in the Contribution Documents,  GENROCO
does  not  agree,  promise  or  covenant  to  provide  any  other  services   to
VideoPropulsion.  GENROCO will continue to offer Services in the same or similar
magnitude as previously offered to the  Division and by this Agreement does  not
promise, covenant, or agree to provide a greater level or magnitude of Services.
VideoPropulsion  acknowledges  and  covenants  to  use  reasonable  efforts   to
independently provide such Services for itself  as soon as reasonably  feasible.
If reasonably feasible, VideoPropulsion will  provide such Services for  itself,
prior  to  the  term   limits  set  forth  in   Section 4  of  this   Agreement.
VideoPropulsion hereby acknowledges that the requirement for VideoPropulsion  to
use reasonable  efforts  to  independently provide  such  Services  as  soon  as
reasonably feasible is a  material element and condition  to this Agreement  and
that failure to fully comply with such provision will give rise to, among  other
provisions, the  termination  rights  set  forth  in  Paragraph  19(e)  of  this
Agreement.  Nothing  in this Agreement  shall be construed  to cause GENROCO  to
become a service  bureau or to  perform a Service  which it  cannot provide  (i)
without conflict with a third-party contract to which GENROCO is a party or (ii)
a breach of any third- party contract to which GENROCO is a party.  In no  event
will GENROCO be responsible for any damages if it is unable to offer or continue
to provide a Service to VideoPropulsion pursuant to this paragraph.

     3.   FEES AND ADDITIONAL CHARGES.   VideoPropulsion agrees  to pay for  the
          ---------------------------
Services received hereunder as follows:

          For all  the  functions referenced  in  Section 1  above,  except  for
Information  Systems  Services  which  are  discussed  separately,  GENROCO  and
VideoPropulsion agree the following per hour fee structure shall apply:

            Level                  Billing Rate per Hour
            -----                  ---------------------
          Class I                       $ 80.00
          Class II                      $ 50.00
          Class III                     $ 20.00

     In the event that  VideoPropulsion provides like  services to GENROCO,  the
above fee structure shall apply.

          Exhibit 3 attached hereto sets forth a  list of the Class I, Class  II
or Class  III category  classification for  GENROCO  employees who  may  provide
Services.   The  classification  and  the  employees  may  change  at  GENROCO's
discretion and  notice thereof  will be  provided to  VideoPropulsion.   GENROCO
agrees to bill VideoPropulsion for the Services on a monthly basis.

          GENROCO will provide certain financial, Human resource and Information
Systems Services  (including use  of the  hardware  and furniture  and  fixtures
associated with these  services) to VideoPropulsion  at the rate  of $5,000  per
month.

          Upon VideoPropulsion's request, upgrades (hardware and/or software) to
existing GENROCO's systems during the applicable Service Periods described below
(including any extension, if any), that  benefit VideoPropulsion in any form  or
manner, may be undertaken in GENROCO's  sole discretion, and the costs  thereof,
will be  billed  to  VideoPropulsion  (including  all  costs  of  installing  or
implementing all upgrades).  GENROCO can make upgrades (hardware or software) to
its existing systems, in its sole  discretion, and may bill VideoPropulsion  for
its proportionate share of the costs of the upgrades appropriately allocable  to
VideoPropulsion (considering, among other  factors, use and  the period of  time
VideoPropulsion  could   utilize  the   upgrades)  provided   GENROCO   provides
VideoPropulsion with 10 days notice of the event on an upgrade.

          (A)  ADDITIONAL CHARGES.  In addition to the charges set forth  above,
               ------------------
VideoPropulsion agrees  to  pay  for  any  manufacturers,  sales,  use,  excise,
personal property,  or any  other tax  or charge,  or duty  or assessment  cost,
expense, or fee  attributable to  the execution  or performance  of any  Service
pursuant to this Agreement, except (i) any income, franchise, doing business  or
similar taxes levied or assessed on or based on GENROCO' s income, capital stock
or other similar base,  and (ii) employment taxes  with respect to employees  of
GENROCO (including,  but not  limited to,  unemployment taxes,  social  security
taxes and income tax withholdings).  VideoPropulsion also agrees to pay any fee,
expense, or charge associated with obtaining consents from any party other  than
GENROCO to utilize software  or other contracts necessary  to offer any  Service
under this Agreement.  VideoPropulsion also agrees to reimburse GENROCO for  its
reasonable out-of-pocket  expenses directly  attributable  to the  provision  of
Services hereunder.

          (B)  TERMS OF PAYMENT.   VideoPropulsion shall  pay the  fees and  any
               -----------------
additional charges owed  within thirty (30)  days of  invoice.   VideoPropulsion
shall also pay any  collection fees and reasonable  attorneys' fees incurred  by
GENROCO in  collecting  payment of  the  charges  and other  amounts  for  which
VideoPropulsion is  liable under  the terms  and conditions  of this  Agreement.
Without limiting the foregoing,  if VideoPropulsion is more  then two months  in
arrears on any  payment, GENROCO may  terminate this Agreement  pursuant to  the
provisions of Paragraph 19(e).

     4.   TERM.  This Agreement shall be effective upon January 1, 2000 or  such
          ----
other date as agreed  upon by the  parties ("Effective Date").   Subject to  the
requirement set  forth in  Section 2  that VideoPropulsion  must use  reasonable
efforts to independently  provide such  Services when  reasonably feasible,  the
respective periods during which GENROCO shall  perform the Services (a  "Service
Period") offered pursuant to this Agreement shall be as follows:

                                                    Term of Services
      General Administrative Services                 (In Months)
      -------------------------------               ----------------
          Financial Services
          - General Ledger Use/Reporting                   24
          - Cost Accounting                                24
          - Receivables/Payables                           24
          - Hourly Payroll (Gross Pay
             Computation)                                  24
          - Property Accounting                            24

          Human Resources Services
          - Employment                                     24
          - Personnel Administration                       24
          - Benefits and Claims Processing                 24
          - Medical Reporting                              24

          Information Systems Services
          - Accounting                                     24
          - Cost Accounting                                24
          - E-Mail                                         24
          - Purchasing                                     24
          - Time & Attendance                              24
          - Payroll (Hourly)                               24
          - Human Resources                                24
          - Records and Files                              24


     GENROCO, at its  sole discretion, and  upon request  of VideoPropulsion  at
least 30 days prior to  termination of any Service  Period, may extend the  term
date for an additional period.  Such Services will then be offered at a rate  of
up to 125% of the billing rate in effect at such time, subject to any subsequent
adjustment pursuant to Section 3 of this Agreement.

     5.   TELEPHONE AND LAN.   Any costs in creating VideoPropulsion's telephone
          -----------------
and voicemail system accrued by GENROCO, on or after the Effective Date, will be
billed to  VideoPropulsion as  part of  the  invoice for  Services.   After  the
Effective Date, VideoPropulsion will  utilize GENROCO's telephone and  voicemail
system as part of the Information Systems Services provided by GENROCO.

     GENROCO will provide data  communication links between the  VideoPropulsion
facilities and GENROCO  Information System Services  for the applicable  Service
Period.    All  third  party  network   costs  (MCI,  AT&T,  etc.)  related   to
VideoPropulsion's data  communication circuits,  traffic  and services  will  be
billed by GENROCO or  the respective third parties,  if appropriate, monthly  to
VideoPropulsion.  GENROCO  or its representatives  will be permitted  reasonable
access to any Data Communication equipment located on VideoPropulsion's property
in order to provide maintenance, repair or updates.

     All MIS equipment, including any located  at VideoPropulsion, as set  forth
on related  Exhibit  7 hereto,  will  remain  solely the  property  of  GENROCO.
GENROCO shall  remain responsible  for all  maintenance  of the  MIS  equipment,
wherever located.  GENROCO will be permitted access to any MIS equipment located
on VideoPropulsion's  property  in  order  to  provide  maintenance,  repair  or
updates, in order to remove such equipment or for any reasonable request related
to the MIS  equipment.  There  will be no  charge for GENROCO's  right to  enter
VideoPropulsion's property.   GENROCO  will  indemnify VideoPropulsion  for  any
damage or injury arising from its entrance rights, provided the damage or injury
arises from GENROCO gross negligence or willful misconduct.

     6.   PROGRAMMING.  GENROCO reserves the right to determine the  programming
          -----------
(whether hardware  or  software) used  in  fulfilling the  Services  under  this
Agreement.   All  programs  (including ideas  and  know-how  and  concepts)  now
existing or developed by GENROCO in connection with the Services are and  remain
GENROCO sole property.

     7.   EQUIPMENT.  VideoPropulsion, at its own cost, may obtain and  maintain
          ---------
such data processing, computer and communications equipment as may be  necessary
or appropriate to  facilitate the  proper use and  receipt of  the Services  set
forth  in  this   Agreement.    GENROCO   will  be  permitted   access  to   any
VideoPropulsion equipment  or  property in  order  (i) to  provide  maintenance,
repair or updates, or (ii) to remove such equipment listed on GENROCO accounting
records, if appropriate, or (iii) to  respond to any reasonable request  related
to VideoPropulsion's equipment.  There will be no charge for GENROCO's right  to
enter VideoPropulsion's property.

     8.   SYSTEMS MODIFICATION; AMENDMENT  OF SERVICES.   GENROCO,  at its  sole
          --------------------------------------------
discretion, may  modify,  amend,  enhance,  update  or  provide  an  appropriate
replacement for any of the Services offered by this Agreement, the software used
to provide the Services or any element of its systems (hardware or software)  at
any time.

     9.   INSURANCE AND BONDS.
          -------------------

          (A)  FIDELITY BONDS.    At VideoPropulsion's  request,  GENROCO  shall
               ---------------
obtain, at  VideoPropulsion's  expense,  fidelity bond  coverage  for  GENROCO's
employees who provide Services hereunder.

          (B)  INSURANCE.  Throughout  the term of  this Agreement, GENROCO  may
               ---------
maintain insurance  coverage for  losses from  fire, disaster  and other  causes
contributing to  interruption  of  the  Services.   The  proceeds  of  any  such
insurance shall  be payable  to GENROCO.   Nothing  in this  Agreement shall  be
construed as to permit VideoPropulsion to receive any of such proceeds, or to be
named as an additional loss payee under any such insurance policy.

     10.  RESPONSIBILITY.
          --------------

          (A)  GENERAL.  GENROCO agrees to perform the Services in a  reasonable
               -------
manner, which is similar  to services GENROCO provides  for its own  operations,
and assumes no other  or higher degree  of care.   In connection with  providing
Services, both parties acknowledge that it is a reasonable manner for GENROCO to
mail items or  documents to VideoPropulsion,  provided that VideoPropulsion  may
request documents or items to be  delivered via messenger, at  VideoPropulsion's
cost.   Except  as  specifically  provided  herein,  GENROCO  assumes  no  other
obligations as to performance, timing or quality of the Services provided  under
this Agreement,  all  risks  of  error  are  expressly  and  solely  assumed  by
VideoPropulsion and GENROCO shall not be  responsible for loss or damage due  to
delays in providing the Services under this Agreement.  GENROCO WILL IN NO EVENT
BE LIABLE FOR  ANY INDIRECT, INCIDENTAL,  OR CONSEQUENTIAL  DAMAGES INCURRED  BY
VIDEOPROPULSION  INCLUDING,  BUT  NOT  LIMITED  TO,  LOST  PROFITS  OR  BUSINESS
OPERATION LOSS,  REGARDLESS  OF WHETHER  GENROCO  WAS ADVISED  OF  THE  POSSIBLE
OCCURRENCE OF  SUCH  DAMAGES.    GENROCO  shall  not  be  required  to  maintain
throughout the term of this  Agreement, off-site disaster recovery  capabilities
which permit GENROCO to recover from a disaster and continue providing  Services
to VideoPropulsion within a commercially reasonable period.

          GENROCO shall use reasonable efforts  to keep the equipment  necessary
to  provide  Services  operational,  but  does  not  warrant  the  availability,
performance, capacity or capabilities of the equipment or any Service offered by
GENROCO.   Except as  specifically provided  hereunder, VideoPropulsion  remains
solely liable  and responsible  for any  damages suffered  arising from  GENROCO
performance of this Agreement.

          (B)  RELIANCE ON VIDEOPROPULSION.   In connection with the  foregoing,
               ---------------------------
VideoPropulsion agrees  that  VideoPropulsion  and its  employees  will  have  a
significant impact on the timing and quality of the performance of the  Services
offered.  GENROCO will provide those Services described in this Agreement on the
basis of information and/or instructions furnished by VideoPropulsion.   GENROCO
shall be entitled to  rely upon any such  data, information, or instructions  as
provided by VideoPropulsion.  If any error results from incorrect input supplied
by VideoPropulsion,  VideoPropulsion shall  be responsible  for discovering  and
reporting such error and supplying the  information or instructing necessary  to
correct such error to GENROCO.  GENROCO may rely upon any instrument, signature,
instruction or  telephone  call  from any  employee  of  VideoPropulsion  as  to
Services requested  under this  Agreement.   In connection  with providing  such
Services, GENROCO shall not be liable for any  action taken or omitted by it  in
good faith  and believed  to  have been  authorized  by VideoPropulsion  or  its
employees.   In  any event,  VideoPropulsion  will indemnify  and  hold  GENROCO
harmless from any cost, claim, damage, or liability (including attorneys'  fees)
whatsoever arising  out  of  such data,  information  or  instructions,  or  any
inaccuracy or  inadequacy  therein.   Except  as specifically  provided  herein,
VideoPropulsion assumes all  risk of loss,  delay, and  miscommunication in  the
transportation or transmission by electronic means of data and information  from
any terminal or remote unit.

     11.  WARRANTIES.   EXCEPT  AS  SPECIFICALLY DESCRIBED  IN  THIS  AGREEMENT,
          ----------
GENROCO DISCLAIMS  ALL OTHER  WARRANTIES, WHETHER  WRITTEN, ORAL,  EXPRESSED  OR
IMPLIED INCLUDING,  WITHOUT  LIMITING  THE  GENERALITY  OF  THE  FOREGOING,  ANY
WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

     12.  FORCE MAJEURE.   GENROCO  shall not  be liable  to VideoPropulsion  if
          -------------
GENROCO's fulfillment  or  performance  of  any  terms  or  provisions  of  this
Agreement is delayed or prevented by revolution or other civil disorders,  wars,
act of  enemies,  strikes,  electrical equipment  availability  failures,  labor
disputes, fires,  floods,  act of  God,  federal, state,  or  municipal  action,
statute, ordinance or regulation, or, without limiting the foregoing, any  other
causes not  within  its  reasonable  control,  and  which  by  the  exercise  of
reasonable diligence it  is unable to  prevent, whether of  the class of  causes
hereinbefore enumerated or not.  In  case of emergency, GENROCO may also  select
the  order,  timeliness,   or  availability   of  providing   any  Services   to
VideoPropulsion.

     13.  EMPLOYEES.     All  employees   of  GENROCO   providing  Services   to
          ---------
VideoPropulsion will continue to remain employees of GENROCO.  All employees  of
VideoPropulsion providing services to GENROCO will continue to remain  employees
of VideoPropulsion.

     14.  CONFIDENTIALITY.    Both  parties  recognize  that  the  rendering  of
          ---------------
Services will be  governed by  the Confidentiality  and Nondisclosure  Agreement
entered into  by  the  parties  in connection  with  the  Spin-Off,  except  the
confidentiality requirements of both parties will survive for one (1) year after
termination of the Services under this  Agreement, regardless of the reason  for
termination.   In  the event  of  any dispute  concerning  confidentiality,  the
parties agree to utilize the provisions of Section 17.

     15.  DISPUTE RESOLUTION PROCEDURE.
          ----------------------------

          (A)  GENERAL.  Subject to the parties respective rights under  Section
               -------
19(e), in an effort to resolve informally and amicably any claim or  controversy
arising out of or related to the interpretation or performance of this Agreement
without resorting to  litigation, a party  shall first notify  the other of  any
difference or dispute hereunder  that requires resolution.  The CEOs of  GENROCO
and VideoPropulsion,  respectively, or  their  designated successor  each  shall
investigate, discuss and seek to settle the matter between them.  If the two are
unable to settle  the matter  within 30 days  after such  notification (or  such
longer period as may be agreed upon),  the matter shall be submitted to  another
executive officer of GENROCO  and VideoPropulsion, respectively, for  considera-
tion.

          (B)  ARBITRATION.  If settlement cannot be reached through the efforts
               -----------
of the senior officers within an additional 30 days or such longer period as may
be agreed  upon, the  parties shall  consider arbitration  or other  alternative
means to resolve the dispute.

          (C)  LEGAL PROCEEDINGS.   If the  parties are  unable to  agree on  an
               -----------------
alternative dispute  resolution  mechanism  within 30  days,  either  party  may
initiate legal proceedings to resolve such matter.

     16.  PRECEDENCE AND  UPDATING  OF  AGREEMENT.    This  Agreement  is  being
          ----------------------------------------
executed contemporaneously  with  Contribution Documents.    To the  extent  the
Contribution Documents, or  any other document  or other  agreement executed  in
connection with the  Contribution Documents,  is in  conflict with  any term  of
provision of this  Agreement or any  Exhibit to this  Agreement, this  Agreement
will take precedence.   To the  extent this Agreement  is in  conflict with  any
Exhibit, the Exhibit will take precedence.

     17.  MISCELLANEOUS.
          -------------

          (A)  GOVERNING LAW.  This Agreement  shall be construed in  accordance
               -------------
with the internal laws of the State of Wisconsin.

          (B)  LIMITATIONS.  Nothing in this Agreement is to be construed as  an
               -----------
assignment or grant of any right, title or interest in any trademark, copyright,
design or trade dress or patent right.

          (C)  PARTIES IN INTEREST.  This Agreement may be assigned to a  parent
               -------------------
or subsidiary of a party, or to a third party acquiring substantially all of the
assets of a party, provided  that prior to such  assignment the other party  has
granted its written consent to the assignment, and further provided that neither
party may unreasonably withhold its consent to a request for assignment.  Except
as provided above, this Agreement may not be assigned to a third party.

          (D)  ENTIRE AGREEMENT.  This Agreement and the Exhibits are the entire
               ----------------
Agreement between the Parties in connection  with the matters set forth  herein.
This Agreement may only be amended in writing signed by both Parties.

          (E)  TERMINATION.
               -----------

               (i)    GENROCO  may   promptly  terminate  this  Agreement   upon
          written notice to VideoPropulsion with  cause for any material  breach
          of this Agreement by VideoPropulsion, unless within a period of thirty
          (30) days after written notice the VideoPropulsion remedies the breach
          or proposes a course of action,  reasonably acceptable to GENROCO,  to
          remedy the  breach within  a reasonable  time.   This  Agreement  will
          terminate automatically (to the extent permitted  by law at the  time)
          in the event VideoPropulsion files  a petition in bankruptcy,  becomes
          insolvent, makes  an assignment  for the  benefit of  creditors or  an
          arrangement pursuant  to  any  bankruptcy  law,  or  discontinues  its
          business or has  a receiver appointed  for it.   GENROCO, in its  sole
          discretion, may  also  terminate  this Agreement  in  the  event  that
          VideoPropulsion's ownership changes from its current ownership, namely
          ownership of the stock by the public with no single shareholder having
          more than 20% of the outstanding shares of common stock or having  the
          power to elect  a majority  of the  board of  directors, whether  such
          power  is   conferred   by  voting   power   or  by   agreement   with
          VideoPropulsion.

               In addition,  GENROCO  shall have  the  right to  terminate  this
          Agreement,  upon  90 days  notice  to  VideoPropulsion  in  the  event
          VideoPropulsion consolidates with or merges  into any other Person  or
          conveys, transfers or  leases all or  any substantial  portion of  its
          properties and assets to any Person, permits any Person to consolidate
          with or merge into VideoPropulsion or convey, transfer or lease all or
          any  substantial   portion   of   its   properties   and   assets   to
          VideoPropulsion.  For purposes of the  above, "Person" shall mean  any
          individual,   corporation,   partnership,   joint   venture,    trust,
          unincorporated organization or government  or any agency or  political
          subdivision thereof.

               (ii)   VideoPropulsion  can  terminate at  will,  upon  90  days'
          notice.

               (iii)  Upon  any  termination  hereunder,  VideoPropulsion   will
          promptly pay any charges or  fees owed to GENROCO.   There will be  no
          cost or charge to GENROCO if it elects to terminate its Services under
          this Agreement.

          (F)  NOTICES.  All  notices and communications  required or  permitted
               -------
under this  Agreement shall  be in  writing and  any communication  or  delivery
hereunder shall be deemed to have been duly made if personally delivered, or  if
mailed by first  class mail, postage  prepaid, or by  air express service,  with
charges prepaid and addressed as follows:

          If to GENROCO:                GENROCO, Inc.
                                        255 Info Highway
                                        Slinger, Wisconsin  53086
                                        Attention:  CEO

          If to VideoPropulsion:        VideoPropulsion, Inc.
                                        251 Info Highway
                                        Slinger, Wisconsin 53086
                                        Attention:  CEO

          Either party may, by written notice so delivered to the other,  change
the address to which future delivery shall be made.

          (G)  NO RELIANCE.  No third  party is entitled to  rely on any of  the
               -----------
representations, warranties  and agreements  of the  parties contained  in  this
Agreement.  The parties assume  no liability to any  third party because of  any
reliance on  the  representation,  warranties  and  agreements  of  the  parties
contained in this Agreement.

          IN WITNESS  WHEREOF, the  Parties have  caused  this Agreement  to  be
executed by their duly authorized officers this ----- day of --------, 2000.

                                GENROCO, INC.


                              By: --------------------------------------------
                                      Keith Brue
                                      Executive Vice President and
                                      Chief Financial Officer

                            VIDEOPROPULSION, INC.

                              By: --------------------------------------------
                                      Chris Good
                                      Executive Vice President and
                                      Chief Technical Officer



                       EMPLOYEE BENEFITS AND COMPENSATION
                                   AGREEMENT

                                    Between

                                 GENROCO, INC.

                                      and

                             VIDEOPROPULSION, INC.

                             Dated ------- --, 2000

                       EMPLOYEE BENEFITS AND COMPENSATION

 This Agreement dated as of ------- --, 2000 between GENROCO, INC. ("GENROCO"),
 a Wisconsin corporation with offices at  255 Info Highway, Slinger, WI  53086,
 and VIDEOPROPULSION, INC.  ("VideoPropulsion"), a  Wisconsin corporation  with
 offices at 251 Info  Highway, Slinger, WI 53086,  shall govern the rights  and
 obligations of  GENROCO  and VideoPropulsion  with  respect to  the  employees
 (including  their  compensation  and  benefits)  of  the  Video  Division   in
 connection with  the transaction  effected by  the Contribution  Agreement  as
 defined below.  The term  "GENROCO" when used in  this Agreement shall not  be
 construed to  include the  Division where  such  construction would  have  the
 effect  of  negating  any  obligation  of  VideoPropulsion  or  the   Division
 hereunder.   The term  VideoPropulsion when  used shall  not be  construed  to
 include GENROCO where such construction would have the effect of negating  any
 obligation of GENROCO hereunder.

                                    RECITALS

     WHEREAS, GENROCO  hereby and  by certain  other instruments  of even  date
 herewith transfers or will transfer to  VideoPropulsion effective as of  12:01
 a.m., Central Standard Time, ------- --, 2000 or such other date as  specified
 in the  Contribution  Agreement,  Plan and  Agreement  of  Reorganization  and
 Distribution ("Contribution Agreement") dated  as of -------  --, 2000 as  the
 effective  date  ("Effective  Date"),  those  assets  of  GENROCO  related  to
 GENROCO's video and  related products business  as conducted  by the  Division
 ("Division Assets") in accordance with the Contribution Agreement between  the
 parties, and including, without limitation,  assets associated with the  past,
 present and  future  development,  production,  manufacture,  marketing,  use,
 storage,  distribution,   disposal  and   sale  of   certain  video   products
 manufactured by the Division throughout the world.

     WHEREAS, the assets, business and  operations formerly and currently  used
 and conducted  by the  Division are  herein referred  to collectively  as  the
 "Division Business".

     WHEREAS, the  parties  hereto intend,  by  this Agreement  and  the  other
 agreements and  instruments provided  for in  the Contribution  Agreement,  to
 convey to VideoPropulsion substantially all of the business and assets of  the
 Division Business.

     NOW THEREFORE, in consideration  of the premises  and the mutual  promises
 contained in  this Agreement,  the Contribution  Agreement  and in  the  other
 agreements and instruments  provided for  in the  Contribution Agreement,  the
 parties hereto agree as follows:

                                   ARTICLE I

                             Additional Definitions
                             ----------------------

     "Active Division Employees"  means employees of  GENROCO who are  actively
 working for the Division immediately prior to the Effective Date.

     "Benefit Plans" means, collectively, all Pension Plans, Welfare Plans  and
 Other Benefit Plans maintained by GENROCO  and covering Division Employees  or
 their dependents or beneficiaries.

     "ERISA" means  the Employee  Retirement Income  Security Act  of 1974,  as
 amended.

     "Employees" means employees of GENROCO who work at the Division, including
 those who are not actively working  for the Division immediately prior to  the
 Effective Date solely  by reason of  vacation, sick leave,  family or  medical
 leave, military  leave,  short-term  disability  leave,  long-term  disability
 leave, leave compensated by workers' compensation or other leave of absence or
 layoff or strike,  but excluding persons for whom the employment  relationship
 has been finally terminated whether by  retirement, discharge, quit or  death,
 and excluding  persons who  prior  to the  Effective  Date have,  pursuant  to
 procedures established  by GENROCO,  elected to  transfer to  employment  with
 GENROCO other than Division employment.

     "Other Benefit Plans" means  any written or oral  plan, contract or  other
 arrangement of  benefits or  advantage to  any group  of employees,  including
 without  limitation  bonus,  profit  sharing,  deferred  compensation,   stock
 purchase, stock option,  severance plan, salary  continuation, vacation,  sick
 leave, fringe benefit, incentive, insurance, training program,  apprenticeship
 program, welfare or similar arrangement (other than a Pension Plan or  Welfare
 Plan)  maintained  by  GENROCO  and  covering  Division  Employees  or   their
 beneficiaries or dependents.

     "Welfare Plan"  means any  employee welfare  benefit plan,  as defined  in
 Section 3(1) of ERISA, maintained by  GENROCO and covering Division  Employees
 or dependents or beneficiaries of Division Employees.

                                   ARTICLE II

                        Identification  of Benefit Plans
                        --------------------------------

     Schedule H-2 sets forth a list of the Benefit Plans maintained by  GENROCO
 with respect  to Employees.   VideoPropulsion  acknowledges that  it has  been
 furnished with descriptions of  all Benefit Plans  described on Schedule  H-2.
 In the event another benefit plan is offered to Employees which is not  listed
 on Schedule  H-2,  the  parties agree  to  allocate  financial  responsibility
 between themselves consistent  with the  approach taken  for similar  benefits
 listed under Schedules  H-2.   The parties agree  to resolve  any disputes  in
 accordance with the procedures set forth at Article VII.

     The parties agree  that all matters  concerning the Worker's  Compensation
 Plans listed on  Schedule H-2  will be  treated as  set forth  in the  General
 Assignment, Assumption and  Agreement regarding Litigation,  Claims and  Other
 Liabilities, dated ------- --, 2000  (the "General Assignment, Assumption  and
 Agreement").

     The parties further agree that all matters concerning the Stock  Incentive
 Plan (including  Employment Agreement)  will be  governed by  the Release  and
 Settlement Agreement, dated ------- --, 2000.

                                  ARTICLE III

                        Employees and Employee Benefits
                        -------------------------------

     3.1  Employees.  (a)  Effective as of the Effective Date, VideoPropulsion
          ---------
shall offer employment to all persons who are Employees.  VideoPropulsion shall
on the Effective Date assume the employment responsibilities for each  Employee
and  shall  offer  to  return  each  such  employee  to  a  position  with  job
responsibilities comparable to such employee's prior position of employment  in
the Division if such position is available or if required by law, or  otherwise
to any other open position for which such employee is qualified.

     (b)  Employees (and their dependents and beneficiaries) shall be  provided
compensation and  benefits by  VideoPropulsion comparable  to compensation  and
benefits being provided to them by  GENROCO immediately prior to the  Effective
Date.

     (c)    Employees  shall  be  given   credit  for  GENROCO  service   under
VideoPropulsion's benefit plans.

     (d) (i) GENROCO,  in good faith,  will calculate  the estimated  liability
amount related to Employees' unpaid and accrued vacation expense earned for the
period January  1,  2000 through  -------  --, 2000.    GENROCO will  remit  to
VideoPropulsion cash equal to 1.0765 times this liability amount.

     (ii)   VideoPropulsion will  assume all  liability related  to  Employees'
 payroll  taxes.    VideoPropulsion  will  remit  the  payroll  taxes  to   the
 appropriate regulatory authorities.  GENROCO will  not be responsible for  any
 of the payroll taxes relating to Employees.

     (iii)  GENROCO will calculate all  wages due to Employees for the  payroll
 period ending on -------  --, 2000.  GENROCO  will directly remit such  wages,
 net of  deductions,  to all  Employees.   On  and  after the  Effective  Date,
 VideoPropulsion shall remain solely liable for  all compensation and wages  to
 be paid to Employees.

     (iv)  VideoPropulsion  will assume  all liability  relating to  Employees'
 compensation for holidays occurring on or after the Effective Date.

     (v)  Any  disputes concerning  the calculation  of the  liability will  be
 resolved by the dispute resolution provisions of this Agreement.

     (e)  Both before and after the Effective Date, GENROCO and VideoPropulsion
 shall coordinate  with each  other and  shall take  all actions  necessary  to
 effect the smooth transfer  of Employees and  continuing benefit coverage  and
 administration.

     3.2  Allocation of Benefit Payment Responsibility.  Except as provided in
          --------------------------------------------
Section 3.1(f), Article IV and Article  V, VideoPropulsion is not assuming  any
benefit or  compensation  program maintained  by  GENROCO and  GENROCO  is  not
assigning any such program  to VideoPropulsion.  VideoPropulsion's  obligations
with respect  to  benefit  and compensation  programs  shall  be  as  described
therein.  As to  all other Benefit Plans,   from and  after the Effective  Date
VideoPropulsion shall provide  Employees with all  benefits and payments  which
would have been  provided to  them under the  Benefit Plans  (other than  stock
option or stock purchase  plans) with respect to  claims for benefits  incurred
prior to the Effective Date so long  as GENROCO would not ordinarily have  paid
such benefits in accordance with its  ordinary benefit payment practices  prior
to the Effective Date.  However, notwithstanding the foregoing, with respect to
(a)  health benefits,  (b)  dental benefits,  (c)  vision  benefits, (d)   life
insurance, (e)  travel accident insurance  and (f) other benefits for which  an
insurance carrier  or some  party other  than GENROCO  is responsible,  GENROCO
shall remain responsible, subject  to and in accordance  with the terms of  the
applicable Benefits Plan,  for all claims  incurred by Employees  prior to  the
Effective Date even  if such  claims are not  filed until  after the  Effective
Date.  Further, if any Hired Division Employee or dependent is not actively  at
work by reason of hospitalization on  the Effective Date, GENROCO shall  retain
responsibility for the  payment of  health care claims  until the  end of  such
hospitalization, subject to and in accordance with the terms and conditions  of
the applicable health benefits plan as in effect on the Effective Date.

     3.3  VideoPropulsion to Indemnify GENROCO.  VideoPropulsion shall
          ------------------------------------
indemnify, hold  harmless and  defend GENROCO  from  and against  any  damages,
claims  (including,  but  not  limited  to,  unfair  labor  practice   claims),
liabilities, obligations, costs of defense (including attorney fees), expenses,
fines, levies, assessments, charges, penalties, damages, settlements or  awards
asserted  against  GENROCO  associated  with  Benefit  Plans  or   compensation
applicable to Employees (including dependents or beneficiaries, if any)  except
to the  extent liability  has been  specifically retained  by GENROCO  in  this
Agreement,  provided  that  VideoPropulsion's  obligation  to  indemnify,  hold
harmless, and defend shall not apply to the extent (a) an insurance carrier  or
(b) any party other  than GENROCO or VideoPropulsion  is responsible.   Without
limiting the foregoing, it is specifically contemplated that  VideoPropulsion's
indemnity shall extend to  any claims (except to  the extent (a) liability  has
been specifically  retained by  GENROCO in  this  Agreement, (b)  an  insurance
carrier is responsible, or (c) any party other than GENROCO or  VideoPropulsion
is responsible)  made  against  GENROCO for  benefits  which  would  have  been
provided by GENROCO to the Employees under its Benefit Plans had the  Employees
remained GENROCO employees throughout  the remainder of  their careers but  are
not provided by VideoPropulsion  which would have been  applicable to them  had
they continued to  be covered  under the GENROCO  Benefit Plans.   The  parties
agree to generally follow the procedure for notification of a claim for defense
or indemnification and the procedures for obtaining indemnification or  defense
as set forth in  Articles V and  VI of the  General Assignment, Assumption  and
Agreement.

     3.4  Retirees.  Those individuals who were employees of the Division who
          --------
retired prior to the Effective Date and were eligible for benefits available to
retired employees of  the Division  under a  plan maintained  by GENROCO  shall
continue to be the responsibility of GENROCO after the Effective Date.

     3.5  COBRA.  (a)  This paragraph (a) applies to (i) those individuals who
          -----
are Employees (and  their dependents) and  (ii) those individuals  who are  not
Employees but who  had been  employees of  the Division  (in this  circumstance
meaning an individual who for over 50% of the  time in the most recent 2  years
of his employment was an employee of the Division) prior to the Effective  Date
(or their  dependents).   If an  election  for any  such person  of  continuing
coverage under  a  health, dental  and/or  vision benefits  plan  sponsored  by
GENROCO as a result of the requirements of ERISA Sections 601-608 is in  effect
on the Effective Date or if such an election for any such person is made on  or
after the  Effective  Date, VideoPropulsion  shall  at its  option  either  (i)
reimburse GENROCO for the  amount of health, dental  and vision benefit  claims
paid by GENROCO for  such person for claims  incurred after the Effective  Date
less the amount of any premiums paid by such person to GENROCO with respect  to
periods after  the Effective  Date for  the right  to receive  such  continuing
coverage or (ii) provide replacement  coverage with no applicable  pre-existing
condition exclusion.

     (b)   Notwithstanding  any  other  provision  of  this  agreement  to  the
contrary, GENROCO shall retain all liabilities for the provision of  continuing
coverage under  a  health, dental  and/or  vision benefits  plan  sponsored  by
GENROCO as a  result of  the requirements of  ERISA Section  601-608 for  those
individuals who had been  employees of the Division  (or their dependents)  for
whom the employment relationship with the  Division and GENROCO ended prior  to
the Effective Date and who are not otherwise described in paragraph (a) above.

     3.6  Personnel and Medical Records.  GENROCO shall transfer or make
          -----------------------------
available to VideoPropulsion  the personnel and  medical records of  Employees.
VideoPropulsion shall indemnify,  hold harmless,  and defend  GENROCO from  and
against  any  damages,  claims,  liabilities,  obligations,  costs  of  defense
(including attorney  fees),  expenses,  fines,  levies,  assessments,  charges,
penalties, damages, settlements  or awards asserted  against GENROCO  resulting
from the release of any personnel and medical records under this Section 3.6.

     3.7  Reimbursement for Compensation Arising From Note Forgiveness.
          ------------------------------------------------------------
VideoPropulsion shall pay  Genroco in cash  amounts forgiven  for employees  of
VideoPropulsion under the related Genroco   employee stock purchase  agreements
as such amounts are forgiven.  The total amount outstanding between Genroco and
VideoPropulsion for  VideoPropulsion  employees  as of  December  31,  1999  is
$325,368.06.  Such amounts will be forgiven as vested as described specifically
in Schedule H-3.

                                  ARTICLE IV

                              Dispute Resolution
                              ------------------

     4.1  General.  In an effort to resolve informally and amicably any claim
          -------
or controversy arising out of or  related to the interpretation or  performance
of this Agreement without resorting to  litigation, a party shall first  notify
the other  of any  difference or  dispute hereunder  that requires  resolution.
GENROCO and VideoPropulsion  each shall designate  an employee to  investigate,
discuss and seek to settle the matter between them.   If the two are unable  to
settle the matter within 30 days after such notification (or such longer period
as may be agreed upon), the  matter shall be submitted  to a senior officer  of
GENROCO and VideoPropulsion, respectively, for consideration.

     4.2  Arbitration.  If settlement cannot be reached through the efforts of
          -----------
the senior officers within an additional 30  days or such longer period as  may
be agreed upon,  the parties shall  consider arbitration  or other  alternative
means to resolve the dispute.

     4.3  Legal Proceedings.  If the parties are unable to agree on an
          -----------------
alternative dispute  resolution  mechanism within  30  days, either  party  may
initiate legal proceedings to resolve such matter.

                                   ARTICLE V

                                    Notices
                                    -------

     5.1  General.  All notices and communications required or permitted under
          -------
this Agreement shall be in writing and any communication or delivery  hereunder
shall be deemed to have been duly made  if actually delivered, or if mailed  by
first class mail,  postage prepaid,  or by  air express  service, with  charges
prepaid and addressed as follows:

             If to GENROCO:             GENROCO, Inc.
                                        255 Info Highway
                                        Slinger, Wisconsin  53086
                                        Attention: CEO

             If to VideoPropulsion:     VideoPropulsion, Inc.
                                        251 Info Highway
                                        Slinger, Wisconsin  53086
                                        Attention: CEO

     5.2  Change in Address.  Either party may, by written notice so delivered
          -----------------
to the other, change the address to which future delivery shall be made.

                                   ARTICLE VI

                        Written Amendment and Non-Waiver
                        --------------------------------

     6.1  Written Amendment and Waiver.  This Agreement may not be altered or
          ----------------------------
amended nor any rights hereunder be waived, except by an instrument in  writing
executed by the party or parties to be charged with such amendment or waiver.

     6.2  Limited Amendment or Waiver.  No waiver of any term, provision or
          ---------------------------
condition of this Agreement or failure  to exercise any right, power or  remedy
or failure to  enforce any  provision of  this Agreement,  in any  one or  more
instances, shall be deemed  to be a  further or continuing  waiver of any  such
term, provision or condition  or as a  waiver of any  other term, provision  or
condition or enforcement right of this Agreement or deemed to be an  impairment
of any right, power or remedy or acquiescence to any breach.

                                  ARTICLE VII

                                 Miscellaneous
                                 -------------

     7.1  Governing Law.  This Agreement and the transactions contemplated
          -------------
hereby shall be construed in accordance with and governed by the internal  laws
of the State of Wisconsin.

     7.2  Entire Agreement.  This Agreement constitutes the entire
          ----------------
understanding of the parties hereto with respect to the subject matter  hereof,
superseding all negotiations, prior discussions and  prior agreements.  To  the
extent a subject is  specifically covered in this  Agreement and to the  extent
any other  agreement  (other than  the  Release and  Settlement  Agreement  and
General Assignment Agreement  provision on Worker's  Compensation described  in
Article II)  is  in  conflict herewith,  this  Agreement,  if  specific,  shall
control.

     7.3  Parties In Interest.  Neither party may assign its rights or
          -------------------
delegate any of its duties under  this Agreement without prior written  consent
of the other.   This Agreement shall be  binding upon, and  shall inure to  the
benefit of, the  parties hereto and  their respective  successors and  assigns.
Nothing contained in this Agreement, express or implied, is intended to  confer
upon any third party any benefits, rights or remedies.

     7.4  Effectiveness.  This Agreement shall become effective at the
          -------------
Effective Date  and may  be terminated  by GENROCO  at any  time prior  thereto
without any liability on GENROCO's part.

     7.5  Consolidation, Merger, Etc. Involving VideoPropulsion.
          -----------------------------------------------------
VideoPropulsion shall not consolidate  with or merge into  any other Person  or
convey, transfer or lease all or any substantial portion of its properties  and
assets to  any Person,  and  VideoPropulsion shall  not  permit any  Person  to
consolidate with or merge into VideoPropulsion or convey, transfer or lease all
or any substantial  portion of its  properties and  assets to  VideoPropulsion,
unless, in case VideoPropulsion  shall consolidate with  or merge into  another
Person or  convey, transfer  or lease  all or  any substantial  portion of  its
properties and assets to any Person, the Person formed by such consolidation or
into which VideoPropulsion is merged or the Person which acquires by conveyance
or transfer, or which leases, all or any substantial portion of properties  and
assets  of  VideoPropulsion  shall  be  a  corporation,  partnership  or  trust
organized and validly existing under the laws of the United States of  America,
any State thereof or the District of Columbia and shall expressly assume, by  a
written agreement,  executed  and  delivered to  GENROCO,  in  form  reasonably
satisfactory to GENROCO, all  the liabilities, obligations  and expenses to  be
assumed by  VideoPropulsion  under this  Agreement  and the  due  and  punctual
performance or observance of every agreement and covenant of this Agreement  on
the part of VideoPropulsion to be performed or observed.

        For purposes  of  this Section,  "Person"  shall mean  any  individual,
corporation, partnership, joint venture, trust, unincorporated organization  or
government or any agency or political subdivision thereof.

     7.6  Reformation and Severability.  If any provision of this Agreement
          ----------------------------
shall be held to be invalid, unenforceable or illegal in any jurisdiction under
any circumstances for any reason, (i)  such provision shall be reformed to  the
minimum extent necessary to cause such  provision to be valid, enforceable  and
legal and  preserve  the  original intent  of  the  parties, or  (ii)  if  such
provision cannot be  so reformed,  such provision  shall be  severed from  this
Agreement.    Such   holding  shall  not   affect  or   impair  the   validity,
enforceability or legality of such provision in any other jurisdiction or under
any other  circumstances.    Neither  such  holding  nor  such  reformation  or
severance shall affect or  impair the legality,  validity or enforceability  of
any other provisions of this Agreement to the extent that such other  provision
is not itself actually in conflict with any applicable law.

     7.7  Titles and Headings.  All titles and headings have been inserted
          -------------------
solely for the convenience of the parties and are not intended to be a part  of
this Agreement or to affect its meaning or interpretation.

     7.8  No Reliance.  No third party is entitled to rely on any of the
          -----------
representations, warranties and  agreements of  the parties  contained in  this
Agreement.  The parties assume no liability  to any third party because of  any
reliance on  the  representation,  warranties and  agreements  of  the  parties
contained in this Agreement.

        IN WITNESS  WHEREOF  the  Parties have  caused  this  Agreement  to  be
executed by their  duly authorized  officers as of  this ----  day of  -------,
2000.

                                        GENROCO, INC.

                                             By:-------------------------------
                                                  Keith Brue
                                                  Executive Vice President and
                                                  Chief Financial Officer

                                        VIDEOPROPULSION, INC.

                                             By:-------------------------------
                                                  Chris Good
                                                  Executive Vice President
                                                  and Chief Technical Officer

                               TABLE OF CONTENTS

EMPLOYEE BENEFITS AND COMPENSATION                                         H-1

RECITALS                                                                   H-1

ARTICLE I Additional Definitions                                           H-3

ARTICLE II Identification  of Benefit Plans                                H-5

ARTICLE III Employees and Employee Benefits                                H-6
   3.1  Employees                                                          H-6
   3.2  Allocation of Benefit Payment Responsibility                       H-7
   3.3  VideoPropulsion to Indemnify GENROCO                               H-8
   3.4  Retirees                                                           H-9
   3.5  COBRA                                                              H-9
   3.6  Personnel and Medical Records                                     H-10
   3.7  Reimbursement for Compensation Arising From Note Forgiveness      H-10

ARTICLE IV Dispute Resolution                                             H-11
   4.1  General                                                           H-11
   4.2  Arbitration                                                       H-11
   4.3  Legal Proceedings                                                 H-11

ARTICLE V Notices                                                         H-12
   5.1  General                                                           H-12
   5.2  Change in Address                                                 H-12

ARTICLE VI Written Amendment and Non-Waiver                               H-13
   6.1  Written Amendment and Waiver                                      H-13
   6.2  Limited Amendment or Waiver                                       H-13

ARTICLE VII Miscellaneous                                                 H-14
   7.1  Governing Law                                                     H-14
   7.2  Entire Agreement                                                  H-14
   7.3  Parties In Interest                                               H-14
   7.4  Effectiveness                                                     H-14
   7.5  Consolidation, Merger, Etc. Involving VideoPropulsion             H-14
   7.6  Reformation and Severability                                      H-15
   7.7  Titles and Headings                                               H-16
   7.8  No Reliance                                                       H-16



EXHIBIT 10.8
- - ------------

                 BILL OF SALE AND ASSUMPTION OF LIABILITIES

     THIS BILL OF SALE AND  ASSUMPTION OF LIABILITIES is  made as of this  -----
day of January 1,  2000 by GENROCO, INC.  ("GENROCO"), a Wisconsin  corporation,
with offices at its  principal place of business  at 255 Info Highway,  Slinger,
Wisconsin 53086  and  VIDEOPROPULSION, INC.,  ("VideoPropulsion"),  a  Wisconsin
corporation with its principal place of  business at 251 Info Highway,  Slinger,
Wisconsin 53086.

                                  RECITALS

     WHEREAS,  GENROCO  and  VideoPropulsion  are  parties  to  a   Contribution
Agreement,  Plan  and   Agreement  of  Reorganization   and  Distribution   (the
"Contribution Agreement") dated as of January 1, 2000; and

     WHEREAS, GENROCO  desires  to  sell  and  assign  to  VideoPropulsion,  and
VideoPropulsion wishes  to purchase  and accept  from  GENROCO, for  the  consi-
deration and  upon  the terms  and  conditions  set forth  in  the  Contribution
Agreement,  certain  of  the   assets,  leases  and   rights  of  GENROCO,   and
VideoPropulsion wishes to assume certain of  the liabilities and obligations  of
GENROCO;

     NOW, THEREFORE, pursuant to the Contribution Agreement and in consideration
of the  foregoing, and  for good  and valuable  consideration, the  receipt  and
sufficiency of which are hereby acknowledged, it is hereby agreed that:

     1.   Conveyance.  GENROCO does hereby sell, assign, convey, and deliver  to
          ----------
VideoPropulsion all of GENROCO's right, title and interest in and to the assets,
including any properties of GENROCO, and the liabilities and obligations as  set
forth in the Contribution Agreement and the Exhibits, Schedules, Instruments and
Conveyances attached thereto or incorporated therein.

     2.   Acceptance  and  Assumption.    VideoPropulsion  hereby  accepts   the
          ---------------------------
foregoing sale, assignment and conveyance.   VideoPropulsion hereby assumes  and
agrees to pay, perform in accordance with the terms  of and be bound by, all  of
the covenants, terms and  obligations under the  Contribution Agreement and  the
Exhibits,  Schedules,   Instruments   and  Conveyances   attached   thereto   or
incorporated therein.

     3.   Power of  Attorney.   Subject to  the provisions  of the  Contribution
          ------------------
Agreement,  GENROCO  hereby  constitutes   and  appoints  VideoPropulsion,   its
successors or assigns, the true and  lawful attorney of GENROCO with full  power
of substitution, for the benefit and at the expense of VideoPropulsion:   (a) to
institute and prosecute all proceedings which VideoPropulsion may deem proper in
order to collect, assert or enforce any claim, right or title of any kind in  or
to any of the conveyed assets and  liabilities, to defend or compromise any  and
all actions, suits and proceedings in respect of any of the conveyed assets  and
liabilities, and  to  do  all  such  acts and  things  in  relation  thereto  as
VideoPropulsion  shall  deem  advisable;  and  (b) to  take  all  action   which
VideoPropulsion may deem proper in order to provide VideoPropulsion the benefits
or obligations  under  any of  the  conveyed  assets or  liabilities  where  any
required consent of another party to  the assignment thereof to  VideoPropulsion
pursuant to  the Contribution  Agreement and  the related  Exhibits,  Schedules,
Instruments and Conveyances shall not have been obtained.  GENROCO  acknowledges
that the foregoing powers are coupled with an interest and shall be  irrevocable
by GENROCO in any manner or for  any reason.  VideoPropulsion shall be  entitled
to retain for its  own account any amounts  collected pursuant to the  foregoing
powers, including any amounts payable as interest in respect thereto.

     4.   Rights.  Nothing  contained in  this Bill  of Sale  and Assumption  of
          ------
Liabilities shall be deemed to supersede, enlarge, diminish or otherwise  modify
any of  the  obligations, agreements,  covenants  or warranties  of  GENROCO  or
VideoPropulsion contained  in  the  Contribution  Agreement  and  the  Exhibits,
Schedules, Instruments and Conveyances attached thereto or incorporated therein.

     IN WITNESS WHEREOF, the  parties hereto have caused  this Bill of Sale  and
Assumption of Liabilities to be executed by their duly authorized officers  this
- - ----- day of  ---------, 2000.

                               GENROCO, INC.

                               By: -----------------------------------------
                                    Keith Brue
                                    Executive Vice President and
                                    Chief Financial Officer

                               VideoPropulsion, Inc.

                               By: -----------------------------------------
                                    Chris Good
                                    Executive Vice President and
                                    Chief Technical Officer



                       COMPOSITE CERTIFICATE OF SECRETARY
                                       OF
                                 GENROCO, INC.

      I, Keith Brue, do  hereby certify that I  am the duly elected,  qualified
 and  acting  Secretary  of  GENROCO,   Inc.,  a  Wisconsin  corporation   (the
 "Company"), and  as such  Secretary have  custody of  the corporate  seal  and
 records of corporate proceedings of the  Company and am authorized to  certify
 extracts therefrom.

      In my capacity as Secretary, I further certify as follows:

      1.    The copies  of the  Articles of  Incorporation  and Bylaws  of  the
 Company attached as Exhibit  A are true and  complete copies of the  Company's
 Articles of Incorporation and Bylaws as  in effect at all times since  January
 1, 1999 to and including the date hereof.

      2.    (a)  Attached hereto as Exhibit  B are true and complete copies  of
 certain resolutions duly adopted by the  Board of Directors of the Company  at
 meetings duly  called and  held on  August  13, 1999,  November 15,  1999  and
 December 22, 1999, concerning the distribution  to holders of common stock  of
 the Company (the "Distribution")  of all of the  outstanding shares of  common
 stock of the Company's subsidiary, VideoPropulsion, Inc. ("VideoPropulsion").

            (b)  Attached hereto as  Exhibit C is a  true and complete copy  of
 certain resolutions  duly  adopted by  the  Company, as  sole  shareholder  of
 VideoPropulsion, by a unanimous written consent action dated as of ------- --,
 2000.

            (c)  The  resolutions referred  to in  subparagraphs (a)-(b)  above
 have not been  modified or  rescinded; all such  resolutions are  now in  full
 force and effect; and such resolutions are all of the resolutions and  actions
 of the Board of Directors of the Company  or any committee thereof, or of  the
 Company as sole shareholder of VideoPropulsion, adopted or taken in connection
 with the Distribution and related transactions.

      3.    Each person  who,  as a  director  or  officer of  the  Company  or
 attorney-in- fact of such  director or officer, signed  any of the  following:
 (i) the  Contribution  Agreement, Plan  and  Agreement of  Reorganization  and
 Distribution,  dated  as  of  January  1,   2000,  between  the  Company   and
 VideoPropulsion (the "Contribution  Agreement"); and (ii)  any other  document
 delivered prior hereto or on the date hereof in connection with  Distribution,
 the  other  transactions  contemplated  by  the  Contribution  Agreement,  the
 resolutions referred to in paragraph 2 hereof was, at the respective times  of
 such signing and delivery and, as to documents dated the date hereof, is  now,
 duly elected or appointed, qualified and acting as such director or officer or
 duly appointed and acting as such attorney-in-fact, and was duly authorized to
 take the  actions evidenced  by such  signature, and  the signatures  of  such
 persons appearing on such documents are their genuine signatures.

      4.    The Contribution  Agreement,  and  each other  agreement  or  other
 document executed and delivered  on behalf of the  Company in connection  with
 the Distribution  and  related  transactions, is  substantially  in  the  form
 authorized or approved by or pursuant to the resolutions and actions  referred
 to in paragraph 2 hereof.

      IN WITNESS WHEREOF, I have hereunto set my hand and affixed the corporate
 seal of GENROCO, Inc. as of this ---- day of -------, 2000.

                              ------------------------------------
                              Keith Brue, Secretary

      The undersigned, being  the Chairman of  the Company,  do hereby  certify
 that Keith Brue  is the duly  elected, qualified and  acting Secretary of  the
 Company and that the above signature is his genuine signature.

                              ------------------------------------
                              Carl A. Pick, Chairman



                               INSURANCE MATTERS

      This Agreement, dated as  of ------- --, 2000,  between GENROCO, INC.,  a
 Wisconsin corporation  ("GENROCO"),  and VIDEOPROPULSION,  INC.,  a  Wisconsin
 corporation ("VideoPropulsion"), shall  govern the rights  and obligations  of
 GENROCO and  VideoPropulsion with  respect to  various pre-existing  contracts
 insuring GENROCO and covering  risks associated with, or  arising out of,  the
 assets, business or operations of its video Division.

      WHEREAS, GENROCO  has transferred  to  VideoPropulsion, effective  as  of
 January 1,  2000 (the  "Effective Date"),  certain GENROCO  assets related  to
 GENROCO's video business formerly  conducted by the  Division as described  in
 the  Contribution  Agreement,  Plan   and  Agreement  of  Reorganization   and
 Distribution (the "Contribution Agreement") of even date herewith,  including,
 without limitation, the development, production, manufacture, marketing,  use,
 storage, distribution, disposal  and sale of  certain video  products (all  of
 which shall be referred to collectively as the "Division Business.")

      WHEREAS, in  certain  years  prior to  this  transfer,  GENROCO  obtained
 various policies of insurance (the "Policies"), covering, among other  things,
 risks associated with, or arising out  of, the assets, business or  operations
 of the Division.

      WHEREAS, the  Policies  may  provide  coverage  in  a  number  of  areas,
 including,  without  limitation:    automobile  liability;  comprehensive  and
 general liability; employer's liability;  fiduciary liability, directors'  and
 officers' liability  and excess  liability;  including liabilities  under  the
 owner controlled insurance program.

      WHEREAS, without relinquishing  its rights as  an owner  of, and  insured
 under, the Policies,  GENROCO now wishes  to permit  VideoPropulsion to  share
 certain of GENROCO's benefits, and VideoPropulsion wishes to assume certain of
 GENROCO's responsibilities, under the Policies.

      NOW THEREFORE, in consideration of the mutual promises contained in  this
 document, the parties agree that:

 1.   INSURANCE COVERAGE.

      1.1. GENROCO shall continue  at all times  as owner  of, and  beneficiary
 under, the  Policies,  and  this  Agreement shall  not  be  considered  as  an
 attempted assignment of the Policies or as a contract of insurance.

      1.2. The Policies which are listed on  related Exhibit 1.2 were  obtained
 by GENROCO at various times prior to the date of this Agreement and may  cover
 risks associated with, or arising out of, the Division Business.  GENROCO does
 not warrant that related Exhibit 1.2  contains or will contain an accurate  or
 complete list of  the insurance potentially  available to  cover the  Division
 Business, and states only  that it has compiled  the list to  the best of  its
 abilities based on  currently available information.   GENROCO  shall have  no
 obligation to undertake any further search  of its records, or the records  of
 any third parties, to seek additional  policies or information about  policies
 not found on the exhibit.  However, each party agrees that it will share  with
 the other any information it gathers about additional policies, and that  such
 additional policies which are found potentially to provide coverage for  risks
 associated with the Division  Business shall be subject  to the provisions  of
 this Agreement as if listed on related Exhibit 1.2 and shall be deemed  within
 the definition of Policies.

      1.3. GENROCO does not warrant that the Policies or any other policies  of
 insurance provide any  coverage to  VideoPropulsion or  GENROCO generally,  or
 with respect to any particular risk.

      1.4. With respect to  coverages after the  Effective Date, GENROCO  shall
 have no obligation to continue  in force the Policies  or any other policy  of
 insurance and may cease to continue  in force any policy of insurance  without
 notice to VideoPropulsion and GENROCO will  be entitled to receive any  refund
 of proceeds or policy  premium thereof.  After  March 1, 2000  VideoPropulsion
 shall be  solely responsible  for obtaining  and maintaining  all policies  of
 insurance covering its business and other activities after such date.

 2.   PENDING INSURED LITIGATION.

      2.1. VideoPropulsion shall compile Exhibit 2.1  which contains a list  of
 the litigation, if  any, allegedly  associated with,  or arising  out of,  the
 Division  Business   prior  to   the  date   of  this   Agreement  for   which
 VideoPropulsion believes there may be  insurance coverage under the  Policies.
 This litigation together with all threatened litigation and claims arising out
 of the Division Business shall be referred to as "Pending Insured Litigation".
 VideoPropulsion does not warrant that this exhibit will contain an accurate or
 complete list of  such litigation, and  states only that  it has compiled  and
 will compile  the  list  to the  best  of  its abilities  based  on  currently
 available  information.    Additional  litigation  and  threatened  litigation
 determined by VideoPropulsion at a later date as having been omitted from  the
 exhibit shall be subject  to this Agreement  as if listed  on the exhibit  and
 shall be deemed  included within the  definition of  litigation or  threatened
 litigation.

      2.2. With respect to Pending  Insured Litigation, VideoPropulsion  states
 to the best of its knowledge that all appropriate insurance carriers have been
 or will be  placed on notice  in a timely  fashion, as or  if required by  the
 terms of the Policies.

 3.   NEW INSURED LITIGATION.

      3.1. The parties acknowledge that after the  Effective Date there may  be
 further litigation  or  other  claims made,  filed,  commenced  or  threatened
 against VideoPropulsion or GENROCO allegedly  associated with, or arising  out
 of, the Division Business ("New Insured Litigation").

      3.2. VideoPropulsion shall notify GENROCO  of any New Insured  Litigation
 which may be covered under GENROCO's insurance policies and Mr. Keith Brue,  a
 GENROCO employee, shall be responsible for notifying any appropriate insurance
 carriers.

      3.3. Except as provided in Paragraph 3.2 above, VideoPropulsion shall  be
 solely responsible for notifying all appropriate insurance carriers  providing
 coverage to  VideoPropulsion  or for  the  activities and  operations  of  the
 Division, if any, regarding  New Insured Litigation  and all other  litigation
 and claims,  except in  cases where  the insurance  carriers have  refused  in
 writing to deal directly with  VideoPropulsion, in which case  VideoPropulsion
 shall promptly notify GENROCO.   VideoPropulsion shall  notify GENROCO of  any
 litigation and  claims  VideoPropulsion  has  submitted  to  GENROCO's  excess
 insurers.  VideoPropulsion also  shall notify GENROCO  promptly if it  appears
 that New Insured Litigation may involve the assets, business or operations  of
 GENROCO.

 4.   CASE HANDLING AND COOPERATION.

      4.1. VideoPropulsion  agrees  that  it  shall  notify,  report  to,   and
 cooperate fully  with  the insurance  carriers  and GENROCO  with  respect  to
 Pending  Insured   Litigation   and   New   Insured   Litigation   as   though
 VideoPropulsion were the named insured under the policies of insurance.

      4.2. The parties acknowledge that VideoPropulsion has been designated the
 case handler  for  all  Pending  Insured  Litigation  and,  likewise,  may  be
 designated by GENROCO  as the  case handler  for all  New Insured  Litigation,
 under the terms of the Assignment Agreement.

      4.3. GENROCO will notify the insurance  carriers issuing the Policies  of
 the terms of this Agreement and the Contribution Agreement and the  Assignment
 Agreement and  will request  that the  insurance carriers  deal directly  with
 VideoPropulsion, as  case  handler regarding  the  management of  any  Pending
 Insured Litigation and any New Insured Litigation.

      4.4. In the event that an insurance carrier shall refuse or fail to  deal
 directly with VideoPropulsion, VideoPropulsion shall continue as case  handler
 and  GENROCO   shall  provide   reasonable  support   to  VideoPropulsion   in
 communicating with the insurance carrier.

      4.5. In the event VideoPropulsion wishes to commence an action against an
 insurance carrier  for  failure  to provide  defense  or  indemnification  for
 Pending Insured Litigation or New Insured Litigation under one or more of  the
 Policies, it shall not do so without the  written consent of GENROCO.  Upon  a
 request by  VideoPropulsion,  GENROCO  may, in  its  sole  discretion,  permit
 VideoPropulsion to prosecute such an action  in the name of GENROCO, in  which
 case VideoPropulsion shall bear all expenses of the litigation and shall  hold
 GENROCO  harmless  from  any  costs  of  such  litigation,  including  without
 limitation fees, expenses, charges, awards of any type or judgments which  may
 be assessed against GENROCO.  GENROCO's consent to the prosecution of such  an
 action will not be withheld or delayed unreasonably.

 5.   PAYMENT OF COSTS AND PROCEEDS.

      5.1. To the extent that an insurance carrier pays GENROCO for all or  any
 portion of the costs of defense of, or pays all or any portion of the  amounts
 in settlement  of, or  in  satisfaction of  a  judgment for,  Pending  Insured
 Litigation or  New  Insured  Litigation, for  which  VideoPropulsion  provided
 GENROCO with  defense  and  indemnification  as  required  by  the  Assignment
 Agreement, GENROCO  shall  pay over  such  sums  in excess  of  GENROCO's  own
 reasonable expenses and costs (including attorneys'  fees) or cause such  sums
 to be paid over to  VideoPropulsion or for its  benefit within thirty days  of
 their receipt.

      5.2. If VideoPropulsion  fails  to defend  and  indemnify GENROCO  for  a
 Pending Insured Litigation matter or New Insured Litigation matter as required
 under the Assignment Agreement, GENROCO shall  have no obligation to pay  over
 to VideoPropulsion any portion of the  payments received with respect to  that
 matter from  the insurance  carriers; however,  receipt  of such  payments  by
 GENROCO shall  not relieve  VideoPropulsion of  its obligations  to defend  or
 indemnify GENROCO  to  the  extent such  proceeds  are  insufficient  to  meet
 VideoPropulsion's obligations.

      5.3. To the  extent  that a  Pending  Insured Litigation  matter  or  New
 Insured Litigation matter involves assets, businesses or operations of GENROCO
 not transferred  to  VideoPropulsion,  and  GENROCO  is  wholly  or  partially
 responsible for  the  costs  of  defense, costs  of  settlement  or  costs  of
 satisfaction of a judgment  under the Assignment  Agreement, then the  amounts
 paid by  the  insurance  carriers  with respect  to  that  matter  under  this
 Agreement will be shared by the parties in the same proportion as the  parties
 are responsible for paying such amounts under the Assignment Agreement.

      5.4. Notwithstanding  the  foregoing,  if  GENROCO  incurs  out-of-pocket
 expenses prior to the time VideoPropulsion defends and indemnifies GENROCO  as
 required under  the  Assignment Agreement  for  a Pending  Insured  Litigation
 matter or a New Insured Litigation matter, then GENROCO shall first apply  the
 payments received with respect to that  matter from the insurance carriers  to
 offset GENROCO's own reasonable expenses and costs and then shall pay over any
 balance received to VideoPropulsion.

      5.5. It  is  understood  between   the  parties  that   VideoPropulsion's
 obligation to  defend, indemnify,  save and  hold harmless  GENROCO under  the
 Assignment Agreement shall arise at a  time specified in that Agreement  which
 will often  be  prior  to  the time  insurance  proceeds  will  be  available.
 Furthermore, it  is  agreed that,  ultimately,  the  right to  a  defense  and
 indemnification under the Assignment Agreement applies  only insofar as it  is
 not  covered  by   insurance.    Therefore,   the  parties  acknowledge   that
 VideoPropulsion's obligation to  provide a defense  and indemnification  under
 the Assignment  Agreement shall  not be  delayed pending  the results  of  any
 claims made  under insurance  policies and  that GENROCO  and  VideoPropulsion
 shall account  between  themselves  at  the conclusion  of  a  matter  if  any
 financial adjustments are required due to the receipt of such proceeds.

 6.   DISPUTE RESOLUTION.

      6.1. In an  effort  to  resolve informally  and  amicably  any  claim  or
 controversy arising out of or related to the interpretation or performance  of
 this Agreement without resorting to litigation, a party shall first notify the
 other of  any  difference  or  dispute  under  this  Agreement  that  requires
 resolution.  GENROCO and VideoPropulsion each  shall designate an employee  to
 investigate, discuss and seek to settle the  matter between them.  If the  two
 are unable to  settle the matter  within 30 days  after notification (or  such
 longer period as may be agreed to expressly by the parties), the matter  shall
 be submitted to a senior officer of GENROCO and VideoPropulsion, respectively,
 for consideration.

      6.2. If settlement cannot be  reached through the  efforts of the  senior
 officers within an  additional 30  days, or such  longer time  period as  they
 shall agree upon, the parties shall  consider mediation, arbitration or  other
 alternative means to resolve the dispute.  If  they are unable to agree on  an
 alternative dispute  resolution mechanism,  either  party may  initiate  legal
 proceedings to resolve the matter.

 7.   NOTICES.

      7.1. All notices  and communications  required  or permitted  under  this
 Agreement shall be in writing and any communication or delivery of them  shall
 be deemed to have been duly made if actually delivered, or if mailed by  first
 class or certified  mail, postage  prepaid, or  by air  express service,  with
 charges prepaid.  Except for notices  to insurance carriers under Section  3.2
 and 3.3 and  for bills and  payments under Section  6 of  this Agreement,  all
 notices and communications shall be addressed as follows:

           If to GENROCO:           GENROCO, Inc.
                                    255 Info Highway
                                    Slinger, Wisconsin  53086
                                    Attention: CEO

           If to VideoPropulsion:   VideoPropulsion, Inc.
                                    251 Info Highway
                                    Slinger, Wisconsin  53086
                                    Attention:  CEO

      7.2. Either party  may, by  written notice  so  delivered to  the  other,
 change the address to which future delivery shall be made.

 8.   AMENDMENT AND NON-WAIVER.

      8.1. This Agreement  may  not  be altered  or  amended,  nor  any  rights
 hereunder be waived, except by an instrument in writing executed by the  party
 or parties to be charged with such amendment or waiver.

      8.2. No waiver of any term, provision  or condition of this Agreement  or
 failure to  exercise any  right, power  or remedy  or failure  to enforce  any
 provision of this Agreement, in any one or more instances, shall be deemed  to
 be a further or continuing waiver of any such term, provision or condition  or
 as a waiver of any other term, provision or condition or enforcement right  of
 this Agreement or deemed to be an impairment of any right, power or remedy  or
 acquiescence to any breach.

 9.   GOVERNING LAW.

      This Agreement and the transactions it contemplates shall be construed in
 accordance with, and governed by, the internal laws of the State of Wisconsin.

 10.  ENTIRE AGREEMENT.

      This Agreement and  the Contribution Agreement  and the other  agreements
 executed and delivered thereunder constitute  the entire understanding of  the
 parties with respect  to their  subject, superseding  all negotiations,  prior
 discussions and prior agreements and  understandings relating to such  subject
 matter.

 11.  PARTIES IN INTEREST.

      Neither party may assign its rights  or delegate any of its duties  under
 this Agreement without  prior written consent  of the other.   This  Agreement
 shall be binding upon, and shall inure  to the benefit of, the parties  hereto
 and their  respective  successors and  assigns.   Nothing  contained  in  this
 Agreement, express or implied, is intended to confer upon any third party  any
 benefits, rights or remedies.

 12.  REFORMATION AND SEVERABILITY.

      If any  provision  of  this  Agreement  shall  be  held  to  be  invalid,
 unenforceable or illegal in any jurisdiction  under any circumstances for  any
 reason, (i) such provision shall be  reformed to the minimum extent  necessary
 to cause such provision  to be valid, enforceable  and legal and preserve  the
 original intent  of  the  parties, or  (ii)  if  such a  provision  cannot  be
 reformed, such provision shall be severed  from this Agreement.  Such  holding
 shall not affect or  impair the validity, enforceability  or legality of  such
 provision in any other jurisdiction or under any other circumstances.  Neither
 such holding nor  such reformation  or severance  shall affect  or impair  the
 legality, validity or enforceability of any other provision of this  Agreement
 to the extent  that such other  provision is not  itself actually in  conflict
 with any applicable law.

 13.  TITLES AND HEADINGS.

      All titles and headings have been inserted solely for the convenience  of
 the parties and are not intended to be a  part of this Agreement or to  affect
 its meaning or interpretation.

 14.  CONFLICTS

      In the  event of  conflict between  this Agreement  and the  Contribution
 Agreement  or  any  agreement,  schedule,  exhibit,  or  annex  thereto,  this
 Agreement, to the extent any part specifically covers a matter, shall control;
 provided that  any  specific matters  covered  in the  Employee  Benefits  and
 Compensation  Agreement,  dated  December  31.  1999  will  control  over  any
 conflicting provisions of this Agreement.

      IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed
 by their duly authorized officers as of this ---- day of -------, 2000.

                                        GENROCO, INC.

                                             By:-------------------------------
                                                  Keith Brue
                                                  Executive Vice President and
                                                  Chief Financial Officer

                                        VIDEOPROPULSION, INC.

                                             By:-------------------------------
                                                  Chris Good
                                                  Executive Vice President and
                                                  Chief Technical Officer



                            CONFIDENTIALITY AND
                          NONDISCLOSURE AGREEMENT

     This Agreement, dated as of January 1, 2000 (the "Effective Date"), is made
between GENROCO, INC., a Wisconsin corporation ("GENROCO"), with offices at  255
Info Highway, Slinger, Wisconsin 53086,  and VIDEOPROPULSION, INC., a  Wisconsin
corporation ("VideoPropulsion"),  with offices  at  251 Info  Highway,  Slinger,
Wisconsin 53086.

     WHEREAS, the video  Division was a  division as a  functional unit  thereof
(the "Division"), of GENROCO until the Effective Date when it was spun off as  a
separate and independent company, VideoPropulsion (the "Spin-off");

     WHEREAS, GENROCO  and  the  Division  (and  now  VideoPropulsion)  are  the
respective proprietary owners of  confidential information concerning  technical
and other confidential data (the "Proprietary Information");

     WHEREAS, GENROCO and VideoPropulsion  consider the Proprietary  Information
to be valuable, confidential and not otherwise available for disclosure;

     WHEREAS, GENROCO and VideoPropulsion  have entered into certain  agreements
to govern their relationship after the Spin-off (the "Spin-off Agreements")  and
the Spin-off Agreements will require  that GENROCO and VideoPropulsion  disclose
information to one  another which one  or the other  safeguards as  confidential
(the "Spin-off Confidential Information"); and

     WHEREAS, prior to the Spin-off  certain of GENROCO's and  VideoPropulsion's
employees were privy  to information regarding  GENROCO's and  VideoPropulsion's
business operations which one or the other regards as confidential (the "General
Confidential Information").

     NOW THEREFORE,  in consideration  of the  promises  set forth  herein,  the
parties do hereby agree as follows:

1.   PROPRIETARY INFORMATION

     VideoPropulsion and GENROCO agree to  treat the Proprietary Information  as
confidential and acknowledge that an equivalent of a fiduciary and  confidential
relationship between GENROCO and VideoPropulsion is  established as a result  of
each party providing any Proprietary Information to the other party.

     VideoPropulsion and GENROCO agree  to disclose the Proprietary  Information
of the  other only  to such  employee(s), representatives,  advisers,  officers,
directors and agents as necessary and only if such persons agree to respect  the
fiduciary and  confidential relationship  between GENROCO  and  VideoPropulsion.
VideoPropulsion  or   GENROCO   or   any  of   their   respective   employee(s),
representatives, advisers, officers, directors and agents shall not make any use
or disclosure of the  Proprietary Information to any  other third party  without
the owner's prior written consent.

     GENROCO  and  VideoPropulsion  shall  safeguard  all  General  Confidential
Information possessed by either  of their employee(s)  from disclosure to  third
parties in the same manner that either GENROCO or VideoPropulsion safeguards its
own information  of a  similar nature  and neither  GENROCO nor  VideoPropulsion
shall disclose General Confidential Information to any other person without  the
prior consent of GENROCO or VideoPropulsion, as applicable.  Such consent  shall
not be unreasonably withheld.

     GENROCO and  VideoPropulsion  shall  restrict use  and  disclosure  of  all
General Confidential Information  to employee(s), advisers  and agents having  a
need to  know  for  purposes  of  facilitating  GENROCO's  or  VideoPropulsion's
business operations.

     GENROCO and VideoPropulsion  shall, during the  period of  confidentiality,
restrict  use  and  disclosure  of  all  Spin-off  Confidential  Information  to
employee(s), advisers  and agents  having  a reasonable  need  to know  for  the
purpose of facilitating GENROCO's or VideoPropulsion's business operations.

2.   NON-CONFIDENTIAL INFORMATION.

     The provisions of Section 1 of this Agreement shall not apply to:

     (a)  information which at the time of disclosure is generally available  to
          the public in a published work; or

     (b)  information   which   after   disclosure   by   either   GENROCO    or
          VideoPropulsion  becomes  published  or  generally  available  to  the
          public, otherwise than  through any  act or  omission on  the part  of
          GENROCO or VideoPropulsion; or

     (c)  information which either  GENROCO or VideoPropulsion  can show was  in
          its possession at the  time of disclosure and  which was not  acquired
          directly or indirectly from the other either prior to, on or after the
          Effective Date; or

     (d)  information rightfully  acquired from  others who  did not  obtain  it
          under pledge of secrecy to either GENROCO or VideoPropulsion; or

     (e)  information required  to be  disclosed pursuant  to a  court,  federal
          regulatory agency, or state regulatory agency order, or required to be
          disclosed pursuant to  any federal  or state  statutory or  regulatory
          provision provided  the  party  provides the  other  party  with  five
          business days written notice of such disclosure.

3.   REMEDIES.

     In  an  effort  to  resolve  informally  and  amicably  any  claim  or  any
controversy arising out of or relating  to the interpretation or performance  of
this  Confidentiality   and  Nondisclosure   Agreement  without   resorting   to
litigation, a party shall  first notify the other  of any difference or  dispute
hereunder that  requires resolution.   GENROCO  and VideoPropulsion  each  shall
designate an employee  to investigate,  discuss and  seek to  settle the  matter
between them.  If the two are unable to  settle the matter within 30 days  after
such notification (or such longer period as may be explicitly agreed upon),  the
matter shall be submitted  to a senior officer  of GENROCO and  VideoPropulsion,
respectively, for consideration.

     If settlement cannot be reached through the efforts of the senior  officers
within an additional 30 days (or such longer period as may be agreed upon),  the
parties shall consider  arbitration or other  alternative means  to resolve  the
dispute.

     If the parties  are unable to  agree on an  alternative dispute  resolution
mechanism, either party may initiate legal proceedings to resolve such matter.

     In the event of legal proceedings,  GENROCO and VideoPropulsion agree  that
it is impossible  to measure in  money the damages  that may accrue  to a  party
hereto by  reason of  a failure  to perform  any of  the obligations  hereunder.
Therefore, in the event of any controversy concerning the rights or  obligations
under this  Confidentiality  Agreement  such  rights  or  obligations  shall  be
enforceable in a  court of equity  by a decree  of specific  performance.   Such
remedy, however,  shall be  cumulative  and non-exclusive  and  it shall  be  in
addition to any other remedy which the parties may have.

4.   MISCELLANEOUS.

     (a)  Governing Law.    This  Agreement and  the  transactions  contemplated
          -------------
hereby shall be construed in accordance  with and governed by the internal  laws
of the State of Wisconsin.

     (b)  Entire Agreement.  This Agreement, the Contribution Agreement and  the
          ----------------
other Agreements  and  instruments  executed  and  delivered  pursuant  to  this
Agreement or the Contribution Agreement  constitute the entire understanding  of
the parties hereto with  respect to the subject  matter hereof, superseding  all
negotiations, prior discussions and prior agreements and understandings relating
to such subject matter; provided, however,  that the specific provisions of  any
other agreement between  the parties executed  and delivered by  the parties  in
connection with  the  closing under  the  Contribution Agreement  shall  not  be
superseded by this Agreement and  to the extent any  such other agreement is  in
conflict herewith, such specific agreement shall control.

     (c)  Parties In Interest.  Neither party may assign its rights or  delegate
          -------------------
any of its  duties under  this Agreement without  prior written  consent of  the
other.  This Agreement shall be binding upon, and shall inure to the benefit of,
the parties  hereto  and  their respective  successors  and  assigns.    Nothing
contained in this Agreement, express or implied, is intended to confer upon  any
third party any benefits, rights or remedies.

     (d)  Effectiveness.  This Agreement shall become effective at the Effective
          -------------
Date and may  be terminated by  GENROCO at any  time prior  thereto without  any
liability on GENROCO's part.

     (e)  Consolidation, Merger, Etc. Involving VideoPropulsion. VideoPropulsion
          -----------------------------------------------------
shall not consolidate with or merge into any other Person or convey, transfer or
lease all or any substantial portion of its properties and assets to any Person,
and VideoPropulsion shall  not permit any  Person to consolidate  with or  merge
into VideoPropulsion or convey, transfer or lease all or any substantial portion
of its properties and assets to VideoPropulsion, unless, in case VideoPropulsion
shall consolidate with or merge into another Person or convey, transfer or lease
all or any substantial portion of its  properties and assets to any Person,  the
Person formed by such consolidation or  into which VideoPropulsion is merged  or
the Person which acquires by conveyance or transfer, or which leases all or  any
substantial portion  of properties  and assets  of  VideoPropulsion shall  be  a
corporation, partnership or trust shall be organized and validly existing  under
the laws of the United States of America,  any State thereof or the District  of
Columbia and  shall  expressly assume,  by  a written  agreement,  executed  and
delivered to  GENROCO,  in form  reasonably  satisfactory to  GENROCO,  all  the
liabilities, obligations and  expenses to  be assumed  by VideoPropulsion  under
this Agreement  and the  due and  punctual performance  or observance  of  every
agreement and covenant of  this Agreement on the  part of VideoPropulsion to  be
performed or observed.

     For purposes of this Section, "Person" shall mean any individual,  corpora-
tion,  partnership,  joint  venture,   trust,  unincorporated  organization   or
government or any agency or political subdivision thereof.

     (f)  Reformation and  Severability.   If any  provision of  this  Agreement
          -----------------------------
shall be held to be invalid, unenforceable or illegal in any jurisdiction  under
any circumstances for any  reason, (i) such provision shall  be reformed to  the
minimum extent necessary to  cause such provision to  be valid, enforceable  and
legal and preserve the original intent of the parties, or (ii) if such provision
cannot be so  reformed, such  provision shall  be severed  from this  Agreement.
Such holding shall not affect or impair the validity, enforceability or legality
of such provision in  any other jurisdiction or  under any other  circumstances.
Neither such holding nor  such reformation or severance  shall affect or  impair
the legality,  validity  or  enforceability of  any  other  provisions  of  this
Agreement to the  extent that  such other provision  is not  itself actually  in
conflict with any applicable law.

     (g)  Titles and  Headings.   All titles  and  headings have  been  inserted
          --------------------
solely for the convenience of the parties and are  not intended to be a part  of
this Agreement or to affect its meaning or interpretation.

     IN WITNESS WHEREOF,  the parties hereto  have caused this  Agreement to  be
executed by their duly authorized officers this ----- day of ----------, 2000.

                               GENROCO, INC.


                                   By: -------------------------------------
                                        Keith Brue
                                        Executive Vice President and
                                        Chief Financial Officer

                           VIDEOPROPULSION, INC.

                                   By: -------------------------------------
                                        Chris Good
                                        Executive Vice President and
                                        Chief Technical Officer



EXHIBIT 10.10 - CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
- - ---------------------------------------------------------

As independent public accountants,  we hereby consent to  the use of our  report
(and to all  references made to  our firm) included  in or made  a part of  this
registration statement.

ARTHUR ANDERSEN LLP

Milwaukee, Wisconsin
March 22, 2000

WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>

<ARTICLE>                                            5
<PERIOD-TYPE>                                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-END>                               DEC-31-1998
<CASH>                                          10,000
<SECURITIES>                                         0
<RECEIVABLES>                                   12,000
<ALLOWANCES>                                         0
<INVENTORY>                                     62,000
<CURRENT-ASSETS>                                84,000
<PP&E>                                               0
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  84,000
<CURRENT-LIABILITIES>                           21,000
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        63,000
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                    84,000
<SALES>                                        589,000
<TOTAL-REVENUES>                               589,000
<CGS>                                          132,000
<TOTAL-COSTS>                                  132,000
<OTHER-EXPENSES>                               514,000
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                (48,000)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (48,000)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (48,000)
<EPS-BASIC>                                     (48.18)
<EPS-DILUTED>                                   (48.18)


</TABLE>

<TABLE> <S> <C>

<ARTICLE>                                            5
<PERIOD-TYPE>                                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                               0
<SECURITIES>                                         0
<RECEIVABLES>                                   11,000
<ALLOWANCES>                                         0
<INVENTORY>                                     36,000
<CURRENT-ASSETS>                                47,000
<PP&E>                                               0
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  47,000
<CURRENT-LIABILITIES>                           28,000
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        19,000
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                    47,000
<SALES>                                        329,000
<TOTAL-REVENUES>                               329,000
<CGS>                                           88,000
<TOTAL-COSTS>                                   88,000
<OTHER-EXPENSES>                               292,000
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                (51,000)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (51,000)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (51,000)
<EPS-BASIC>                                     (51.49)
<EPS-DILUTED>                                   (51.49)


</TABLE>


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