<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the Balance
Sheet of Magicinc.com as of July 31, 2000 and the related Statement of
Operations for the nine month period ended July 31, 2000 and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<CIK> 0001109067
<NAME> MAGICINC.COM
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> OCT-31-2000
<PERIOD-START> NOV-01-1999
<PERIOD-END> JUL-31-2000
<CASH> 565
<SECURITIES> 0
<RECEIVABLES> 0
<ALLOWANCES> 0
<INVENTORY> 0
<CURRENT-ASSETS> 19,324
<PP&E> 13,808
<DEPRECIATION> 1,308
<TOTAL-ASSETS> 31,824
<CURRENT-LIABILITIES> 304,352
<BONDS> 92,908
0
0
<COMMON> (67,298)
<OTHER-SE> (298,138)
<TOTAL-LIABILITY-AND-EQUITY> 31,824
<SALES> 0
<TOTAL-REVENUES> 0
<CGS> 0
<TOTAL-COSTS> 0
<OTHER-EXPENSES> 243,956
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 54,182
<INCOME-PRETAX> (298,138)
<INCOME-TAX> 0
<INCOME-CONTINUING> (298,138)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (298,138)
<EPS-BASIC> (0.057)
<EPS-DILUTED> (0.057)
</TABLE>