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<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
AUDITED AND UNAUDITED FINANCIAL STATEMENTS FOR THE PERIODS ENDED OCTOBER
31, 1999 AND APRIL 30, 2000 RESPECTIVELY, THAT WERE FILED WITH THE
COMPANY'S REPORT ON FORM 10-SB AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS
</LEGEND>
<CIK> 0001109067
<NAME> MAGICINC.COM
<MULTIPLIER> 1
<CURRENCY> U.S. Dollars
<S> <C> <C>
<PERIOD-TYPE> 10-MOS 6-MOS
<FISCAL-YEAR-END> OCT-31-1999 OCT-31-1999
<PERIOD-START> JAN-31-1999 NOV-1-1999
<PERIOD-END> OCT-31-1999 APR-30-2000
<EXCHANGE-RATE> 1 1
<CASH> 20,515 1,242
<SECURITIES> 0 0
<RECEIVABLES> 150,000 0
<ALLOWANCES> 0 0
<INVENTORY> 0 0
<CURRENT-ASSETS> 170,515 23,959
<PP&E> 351 7,182
<DEPRECIATION> 0 0
<TOTAL-ASSETS> 170,866 31,141
<CURRENT-LIABILITIES> 215,731 260,564
<BONDS> 0 0
0 0
0 0
<COMMON> (317,577) (114,048)
<OTHER-SE> 0 (208,783)
<TOTAL-LIABILITY-AND-EQUITY> 170,866 31,141
<SALES> 46,240 0
<TOTAL-REVENUES> 46,240 0
<CGS> 0 0
<TOTAL-COSTS> 161,639 159,389
<OTHER-EXPENSES> 0 0
<LOSS-PROVISION> 0 0
<INTEREST-EXPENSE> 0 49,394
<INCOME-PRETAX> (115,399) (208,783)
<INCOME-TAX> 0 0
<INCOME-CONTINUING> (115,399) (208,783)
<DISCONTINUED> 0 0
<EXTRAORDINARY> 259,500 0
<CHANGES> 0 0
<NET-INCOME> 144,101 (208,783)
<EPS-BASIC> .05 (.045)
<EPS-DILUTED> .05 (.045)
</TABLE>
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