<PAGE>
Exhibit 23(c)
[LOGO PRICEWATERHOUSECOOPERS]
CONSENT OF INDEPENDENT ACCOUNTANTS
We hereby consent to the use in this Registration Statement on Form S-4 of
RightCHOICE Managed Care, Inc. of our reports dated February 9, 2000 related to
the financial statements and financial statement schedules, except for Note 13
to the consolidated financial statements of RightCHOICE Managed Care, Inc. and
Note 10 of the Blue Cross and Blue Shield of Missouri Historical Carve-Out
financial statements, for which the date is March 9, 2000, and our report dated
March 23, 2000 relating to the balance sheet of RightCHOICE Managed, Care, Inc.,
a Delaware Corporation, which appear in such Registration Statement. We also
consent to the references to us under the headings ''Experts'' and ''Selected
Financial Data'' in such Registration Statement.
/s/ PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP
September 7, 2000