AUTOTRADER COM INC
S-1/A, 2000-06-29
AUTO DEALERS & GASOLINE STATIONS
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<PAGE>   1


     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JUNE 29, 2000


                                                      REGISTRATION NO. 333-34642
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                             ---------------------


                                AMENDMENT NO. 2

                                       TO
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                             ---------------------

                              AUTOTRADER.COM, INC.
             (Exact name of Registrant as specified in its charter)
                             ---------------------

<TABLE>
<S>                              <C>                              <C>
           DELAWARE                                                         58-2534364
(State or other jurisdiction of   (Primary Standard Industrial           (I.R.S. Employer
incorporation or organization)     Classification Code Number)          Identification No.)
</TABLE>

                   5775 PEACHTREE DUNWOODY ROAD, SUITE A-200
                             ATLANTA, GEORGIA 30342
                                 (404)269-8000
  (Address, including zip code, and telephone number, including area code, of
                   Registrant's principal executive offices)

                             ---------------------

                              WILLIAM N. TEMPLETON
                   CHIEF FINANCIAL OFFICER AND VICE PRESIDENT
                              AUTOTRADER.COM, INC.
                   5775 PEACHTREE DUNWOODY ROAD, SUITE A-200
                             ATLANTA, GEORGIA 30342
                                 (404) 843-5000
 (Name, Address, Including Zip Code, and Telephone Number, Including Area Code,
                             of Agent For Service)

                             ---------------------

                                   COPIES TO:

<TABLE>
<S>                                              <C>
               STUART A. SHELDON                               KRIS F. HEINZELMAN
               JOHN W. MCNAMARA                              CRAVATH, SWAINE & MOORE
         DOW, LOHNES & ALBERTSON, PLLC                           WORLDWIDE PLAZA
        1200 NEW HAMPSHIRE AVENUE, N.W.                         825 EIGHTH AVENUE
            WASHINGTON, D.C. 20036                          NEW YORK, NEW YORK 10019
                (202) 776-2000                                   (212) 474-1000
</TABLE>

                             ---------------------
    APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:  As soon as
practicable after this Registration Statement becomes effective.
    If any of the securities being registered on this form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box.  [ ]
    If this form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box and
list the Securities Act registration statement number of the earlier effective
registration statement for the same offering. [ ]
    If this form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering.  [ ]
    If this form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering.  [ ]
    If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box.  [ ]

                             ---------------------

    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.

--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
<PAGE>   2

                                EXPLANATORY NOTE


    No form of prospectus is filed with this Amendment No. 2 to the registration
statement. This amendment is being filed solely to re-file Exhibit 10.1.

<PAGE>   3

                                    PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

     The following table sets forth the various expenses in connection with the
sale and distribution of the securities being registered, other than the
underwriting discounts and commissions. All amounts shown are estimates except
for the Securities and Exchange Commission registration fee, the NASD filing fee
and the Nasdaq National Market application fee. All of these fees are being paid
by AutoTrader.com.

<TABLE>
<S>                                                           <C>
Registration Fee............................................  $ 26,400
NASD Filing Fee.............................................    10,500
Nasdaq Stock Market Listing Application Fee.................    95,000
Blue Sky Fees and Expenses..................................         *
Legal Fees and Expenses.....................................         *
Accounting Fees and Expenses................................         *
Printing and Engraving Fees.................................         *
Transfer Agent and Registrar Fee............................         *
Miscellaneous...............................................         *
                                                              --------
          Total.............................................  $      *
                                                              ========
</TABLE>

---------------

* To be supplied by amendment.

ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

     The Delaware General Corporation Law authorizes corporations to limit or
eliminate the personal liability of directors to corporations and their
stockholders for monetary damages for breach of directors' fiduciary duty of
care. The duty of care requires that, when acting on behalf of the corporation,
directors must exercise an informed business judgment based on all material
information reasonably available to them. In the absence of the limitations
authorized by the Delaware statute, directors could be accountable to
corporations and their stockholders for monetary damages for conduct that does
not satisfy their duty of care. Although the statute does not change directors'
duty of care, it enables corporations to limit available relief to equitable
remedies such as injunction or rescission. The certificate of incorporation
limits the liability of AutoTrader.com's directors to AutoTrader.com or its
stockholders to the fullest extent permitted by the Delaware statute.
Specifically, the directors of AutoTrader.com will not be personably liable for
monetary damages for breach of a director's fiduciary duty as a director, except
for liability (i) for any breach of the director's duty of loyalty to
AutoTrader.com or its stockholders, (ii) for acts or omissions not in good faith
or which involve intentional misconduct or a knowing violation of law, (iii)
under Section 174 of the Delaware General Corporation Law (which relates to the
unlawful payment of a dividend or an unlawful stock purchase or redemption by a
corporation) or (iv) for any transaction from which a director derived an
improper personal benefit. The inclusion of this provision in the certificate of
incorporation may have the effect of reducing the likelihood of derivative
litigation against directors and may discourage or deter stockholders or
management from bringing a lawsuit against directors for breach of their duty of
care, even though such an action, if successful, might otherwise have benefited
AutoTrader.com and its stockholders.

ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES

     The Registrant issued 100 shares of its common stock to AutoTrader.com, LLC
on April 1, 2000 for an aggregate consideration of $100. The offering and sale
of the shares of common stock were not registered under the Securities Act of
1933 because the offering and sale were made in reliance on the exemption
provided by Section 4(2) of the Securities Act of 1933 and Rule 506 thereunder
for transactions by an issuer not involving a public offering. As a result of a
merger between the Registrant

                                      II-1
<PAGE>   4

and AutoTrader.com, LLC concurrently with the consummation of the offering to
which this registration statement relates, the holders of the limited liability
company units of AutoTrader.com, LLC will exchange all of their membership units
for the Registrant's Class A and Class B common stock on a one-for-one basis.
For more information, see "Description of Capital Stock." The offering and sale
of the shares of common stock will not be registered under the Securities Act of
1933 because the offering and sale will be made in reliance on the exemption
provided by Section 4(2) of the Securities Act of 1933 and Rule 506 thereunder
for transactions by an issuer not involving a public offering (with the
recipients representing their intentions to acquire the securities for their own
accounts and not with a view to the distribution thereof and acknowledging that
the securities will be issued in a transaction not registered under the
Securities Act of 1933).

ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

EXHIBIT INDEX

<TABLE>
<CAPTION>
EXHIBIT
-------
<C>       <C>  <S>
 **1.1    --   Form of Underwriting Agreement
  *3.1    --   Certificate of Incorporation of AutoTrader.com, Inc.
 **3.2    --   Form of Amended and Restated Certificate of Incorporation of
               AutoTrader.com, Inc.
  *3.3    --   Bylaws of AutoTrader.com, Inc.
 **3.4    --   Form of Amended and Restated Bylaws of AutoTrader.com, Inc.
 **4.1    --   Specimen Class A Common Stock Certificate
 **5.1    --   Opinion of Dow, Lohnes & Albertson, PLLC regarding the
               validity of the Class A common stock.
++10.1    --   Interactive Marketing Agreement, dated as of April 12, 1999,
               among AutoConnect, L.L.C. n/k/a AutoTrader.com, LLC and
               America Online, Inc.
 *10.2    --   Contribution Agreement, dated as of August 20, 1999, among
               Manheim Auctions, Inc., ADP, Inc., Trader Publishing
               Company, AutoConnect, L.L.C. n/k/a AutoTrader.com, LLC, TPI,
               Inc. and LTM Company, L.P.
 *10.3    --   License Agreement, dated as of August 20, 1999, between
               Trader Publishing Company and AutoConnect, L.L.C. n/k/a
               AutoTrader.com LLC.
 *10.4    --   Data Contribution Agreement, dated as of August 20, 1999,
               between Trader Publishing Company and AutoConnect, L.L.C.
               n/k/a AutoTrader.com, LLC.
 *10.5    --   Data Contribution Agreement, dated as of August 20, 1999,
               between AutoConnect, L.L.C. n/k/a AutoTrader.com, LLC and
               ADP, Inc.
 *10.6    --   Data Contribution Agreement, dated as of August 20, 1999,
               between AutoConnect, L.L.C. n/k/a AutoTrader.com, LLC and
               Manheim Auctions, Inc.
 *10.7    --   Unit Purchase Agreement, dated as of August 20, 1999, among
               AutoConnect, L.L.C. n/k/a AutoTrader.com, LLC, Manheim
               Auctions, Inc., ADP, Inc. and ATC Holdings, Inc.
 *10.8    --   Unit Purchase Agreement, dated as of August 20, 1999, among
               AutoConnect, L.L.C. n/k/a AutoTrader.com, LLC, Manheim
               Auctions, Inc., ADP, Inc. and KPCB Holdings, Inc.
 *10.9    --   Amended and Restated Registration Rights Agreement, dated as
               of August 20, 1999, among AutoConnect, L.L.C. n/k/a
               AutoTrader.com, LLC, Manheim Auctions, Inc., LTM Company,
               L.P., ATC Holdings, Inc., KPCB Holdings, Inc., as nominee
               and TPI, Inc.
 *10.10   --   Asset Purchase Agreement, dated as of November 1, 1999,
               between AutoTrader.com, LLC and Intellisoft Development
               Corporation.
**10.11   --   Web Advertising and Promotion Agreement, dated as of January
               18, 2000, between AutoTrader.com, LLC and Greenlight.com,
               Inc.
</TABLE>

                                      II-2
<PAGE>   5

<TABLE>
<CAPTION>
EXHIBIT
-------
<C>       <C>  <S>
**10.12   --   Marketing Agreement, dated as of March 6, 2000, between
               AutoTrader.com, LLC and eBay, Inc.
**10.13   --   Marketing Services Agreement, dated as of March 6, 2000,
               between AutoTrader.com, LLC and eBay, Inc.
 *10.14   --   Unit Purchase Agreement, dated as of March 6, 2000, between
               AutoTrader.com, LLC and eBay, Inc.
 *10.15   --   Joinder Agreement, dated as of March 6, 2000, among
               AutoTrader.com, LLC, eBay, Inc. and Manheim ATC, Inc.
**10.16   --   AutoTrader.com, Inc. 2000 Long-Term Incentive Plan.
**10.17   --   AutoTrader.com, Inc. 2000 Employee Stock Purchase Plan.
**10.18   --   AutoTrader.com, Inc. Equity Incentive Plan for Non-Employee
               Directors.
**10.19   --   Form of Stockholders' Agreement, among AutoTrader.com, Inc.,
               Manheim Auctions, Inc., LTM Company, L.P., ATC Holdings,
               Inc., KPCB Holdings, Inc., as nominee, and TPI, Inc.
**23.1    --   Consent of Dow, Lohnes & Albertson, PLLC (included in their
               opinion filed as Exhibit 5.1).
 *23.2    --   Consent and Report on Schedule of Deloitte & Touche LLP.
 *23.3    --   Consent of Deloitte & Touche LLP.
 *24.1    --   Power of Attorney (set forth on the signature page of this
               registration statement).
 *27.1    --   Financial Data Schedule (for SEC use only).
</TABLE>

---------------

 *  Previously filed with the registration statement.
 ** To be filed by amendment.
 ++ Portions of this exhibit have been omitted pursuant to a request for
    confidential treatment, and the omitted portions have been filed separately
    with the Securities and Exchange Commission.

SCHEDULES

V. VALUATION AND QUALIFYING ACCOUNT

                                   SCHEDULE V

                              AUTOTRADER.COM, LLC

                        VALUATION AND QUALIFYING ACCOUNT

<TABLE>
<CAPTION>
                                                      BALANCE AT    PROVISION                  BALANCE AT
                                                      BEGINNING    FOR DOUBTFUL                  END OF
                                                      OF PERIOD      ACCOUNTS     DEDUCTIONS     PERIOD
                                                      ----------   ------------   ----------   ----------
<S>                                                   <C>          <C>            <C>          <C>
Period Ended December 31, 1997
  Allowance for doubtful accounts...................    $    0       $      0     $       0     $      0
                                                        ======       ========     =========     ========
Year Ended December 31, 1998
  Allowance for doubtful accounts...................    $    0       $  7,000     $       0     $  7,000
                                                        ======       ========     =========     ========
Year Ended December 31, 1999
  Allowance for doubtful accounts...................    $7,000       $525,000     $(369,000)    $163,000
                                                        ======       ========     =========     ========
</TABLE>

     All other schedules for which provisions are made in the applicable
regulations of the Securities and Exchange Commission are not required under the
related instructions or are inapplicable and therefore have been omitted.

                                      II-3
<PAGE>   6

ITEM 17.  UNDERTAKINGS

     The undersigned registrant hereby undertakes to provide to the underwriter
at the closing specified in the underwriting agreements, certificates in such
denominations and registered in such names as required by the underwriter to
permit prompt delivery to each purchaser.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors, officers and controlling persons of the
registrant pursuant to the foregoing provisions, or otherwise, the registrant
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Act and is,
therefore, unenforceable. In the event that a claim for indemnification against
such liabilities (other than the payment by the registrant of expenses incurred
or paid by a director, officer or controlling person of the registrant in the
successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question of whether such indemnification by it is against
public policy as expressed in the Act and will be governed by the final
adjudication of such issue.

     The undersigned registrant hereby undertakes that:

          1. For purposes of determining any liability under the Securities Act
     of 1933, the information omitted from the form of prospectus filed as a
     part of this registration statement in reliance upon Rule 430A and
     contained in a form of prospectus filed by the registrant pursuant to Rule
     424(b)(1) or (4) or 497(h) under the Securities Act shall be deemed to be
     part of this registration statement as of the time it was declared
     effective.

          2. For the purpose of determining any liability under the Securities
     Act of 1933, each post-effective amendment that contains a form of
     prospectus shall be deemed to be a new registration statement relating to
     the securities offered therein, and the offering of such securities at such
     time shall be deemed to be the initial bona fide offering thereof.

                                      II-4
<PAGE>   7

                                   SIGNATURES


     Pursuant to the requirements of the Securities Act of 1933, AutoTrader.com,
Inc. has duly caused this amendment no. 2 to the registration statement to be
signed on its behalf by the undersigned, thereunto duly authorized, in the City
of Atlanta, State of Georgia on June 29, 2000.


                                          AUTOTRADER.COM, INC.

                                          By:   /s/ VICTOR A. PERRY, III
                                            ------------------------------------
                                                    Victor A. Perry, III
                                               President and Chief Executive
                                                           Officer

     AutoTrader.com, Inc., a Delaware corporation, and each person whose
signature appears below constitutes and appoints Victor A. Perry, III and
William N. Templeton, and either of them, with full power to act without the
others, such person's true and lawful attorneys-in-fact, with full power of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign this Registration Statement, and any and all
amendments thereto (including, without limitation, post-effective amendments and
any subsequent registration statement filed pursuant to Rule 462(b) or Rule
462(d) under the Securities Act of 1933, as amended), and other documents in
connection therewith, with the Securities and Exchange Commission, granting unto
said attorneys-in-fact, and each of them, full power and authority to do and
perform each and every act and thing necessary or desirable to be done in and
about the premises, as fully and to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact, or either of them, or their substitute or substitutes may
lawfully do or cause to be done by virtue hereof.


     Pursuant to the requirements of the Securities Act of 1933, this amendment
no. 2 to the registration statement has been signed below by the following
persons on behalf of the Registrant and in the capacities and on the dates
indicated.



<TABLE>
<CAPTION>
                      SIGNATURE                                      TITLE                    DATE
                      ---------                                      -----                    ----
<C>                                                    <S>                                <C>

              /s/ VICTOR A. PERRY, III                 President and Chief Executive      June 29, 2000
-----------------------------------------------------    Officer and Director
                Victor A. Perry, III

                          *                            Vice President and Chief           June 29, 2000
-----------------------------------------------------    Financial Officer
                William N. Templeton

                          *                            Director of Accounting/Controller  June 29, 2000
-----------------------------------------------------
                 Jonathan W. Miller

                          *                            Director                           June 29, 2000
-----------------------------------------------------
                  James C. Kennedy

                          *                            Director                           June 29, 2000
-----------------------------------------------------
                   G. Dennis Berry

                          *                            Director                           June 29, 2000
-----------------------------------------------------
                 Darryll M. Ceccoli

                          *                            Director                           June 29, 2000
-----------------------------------------------------
                  David E. Easterly
</TABLE>


                                      II-5
<PAGE>   8


<TABLE>
<CAPTION>
                      SIGNATURE                                      TITLE                    DATE
                      ---------                                      -----                    ----
<C>                                                    <S>                                <C>

                          *                            Director                           June 29, 2000
-----------------------------------------------------
                   Dean H. Eisner

                          *                            Director                           June 29, 2000
-----------------------------------------------------
                  Robert C. O'Leary

                          *                            Director                           June 29, 2000
-----------------------------------------------------
                   Allan Stejskal

                          *                            Director                           June 29, 2000
-----------------------------------------------------
                Richard F. Barry, III

                          *                            Director                           June 29, 2000
-----------------------------------------------------
                    Joseph Lacob
</TABLE>


                               *POWER OF ATTORNEY

     Victor A. Perry, III, by signing his name hereto, does sign this document
on behalf of each of the persons indicated above for whom he is attorney-in-fact
pursuant to a power of attorney duly executed by such person and filed with the
Securities and Exchange Commission.

                                          By:   /s/ VICTOR A. PERRY, III
                                            ------------------------------------
                                                    Victor A. Perry, III
                                                      Attorney-in-fact

                                      II-6


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