<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF THE PRINCETON REVIEW, INC. FOR THE NINE
MONTHS ENDED SEPTEMBER 30, 2000, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH CONSOLIDATED FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0001113668
<NAME> THE PRINCETON REVIEW, INC.
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> SEP-30-2000
<EXCHANGE-RATE> 1
<CASH> 11,586
<SECURITIES> 5,859
<RECEIVABLES> 7,511
<ALLOWANCES> (481)
<INVENTORY> 474
<CURRENT-ASSETS> 28,047
<PP&E> 10,652
<DEPRECIATION> (4,470)
<TOTAL-ASSETS> 55,891
<CURRENT-LIABILITIES> 16,844
<BONDS> 0
27,869
0
<COMMON> 126
<OTHER-SE> 921
<TOTAL-LIABILITY-AND-EQUITY> 55,891
<SALES> 7,795
<TOTAL-REVENUES> 34,154
<CGS> 2,802
<TOTAL-COSTS> 10,342
<OTHER-EXPENSES> 41,191
<LOSS-PROVISION> 240
<INTEREST-EXPENSE> 105
<INCOME-PRETAX> (9,637)
<INCOME-TAX> 6,532
<INCOME-CONTINUING> (3,105)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (3,105)
<EPS-BASIC> (0.57)
<EPS-DILUTED> (0.57)
</TABLE>