<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF THE PRINCETON REVIEW, INC FOR THE YEAR
ENDED DECEMBER 31, 1999 AND THE SIX MONTHS ENDED JUNE 30, 2000 AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH CONSOLIDATED FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0001113668
<NAME> THE PRINCETON REVIEW, INC.
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS

<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               DEC-31-1999
<EXCHANGE-RATE>                                      1
<CASH>                                           2,658
<SECURITIES>                                    34,834
<RECEIVABLES>                                    5,117
<ALLOWANCES>                                       720
<INVENTORY>                                        774
<CURRENT-ASSETS>                                45,722
<PP&E>                                           6,289
<DEPRECIATION>                                   3,131
<TOTAL-ASSETS>                                  53,698
<CURRENT-LIABILITIES>                           16,267
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           113
<OTHER-SE>                                      33,411
<TOTAL-LIABILITY-AND-EQUITY>                    53,698
<SALES>                                         40,303
<TOTAL-REVENUES>                                40,303
<CGS>                                           13,170
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                29,140
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  88
<INCOME-PRETAX>                                (2,095)
<INCOME-TAX>                                        51
<INCOME-CONTINUING>                            (2,044)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (2,044)
<EPS-BASIC>                                     (0.17)
<EPS-DILUTED>                                   (0.17)


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