ITSA LTD
8-K12G3, EX-99.1, 2000-08-04
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                                                                    EXHIBIT 99.1

CONTACTS:                                    HERMANO ALBUQUERQUE
                                             Chief Executive Officer
                                             Phone: 011-55-61-314-9904
                                             E-mail:  [email protected]


FOR IMMEDIATE RELEASE



          ITSA LTD. ANNOUNCES SUCCESSFUL TV FILME, INC. REORGANIZATION

         BRASILIA, Brazil, (July 24, 2000) - ITSA Ltd., a Cayman Islands company
(the "Company") and successor to TV Filme, Inc., a Delaware  corporation,  today
announced that the debt  restructuring  under the plan of  reorganization  of TV
Filme  was  successfully  completed.  Under  the  plan,  holders  of TV  Filme's
outstanding  12-7/8%  senior notes  received,  in exchange for their notes,  $25
million  in cash,  80% of the new  common  equity of ITSA Ltd.  and $35  million
aggregate  principal  amount of 12% senior notes issued by ITSA Ltd.'s Brazilian
subsidiary.  Shareholders  of TV Filme  received 5% of the new common  equity of
ITSA Ltd. and management of TV Filme and its operating subsidiaries received 15%
of the new common equity of the Company.

         Hermano  Studart Lins de Albuquerque,  Chief Executive  Officer of ITSA
Ltd., said, "We are pleased to report the completion of the  restructuring of TV
Filme, Inc. This restructuring has enabled TV Filme to reduce  significantly its
long term debt and, thus, has provided ITSA Ltd. with a solid financial  footing
on which to grow as the successor company.  We believe the resulting  enterprise
will be a stronger  competitor  in the  Brazilian  telecommunications  market it
serves, benefiting customers, employees and shareholders."

         Headquartered in Brasilia,  Brazil, ITSA Ltd.,  successor company to TV
Filme, Inc., is a leading provider of subscription television, data and internet
services in several markets in Brazil. The Company holds wireless cable licenses
in the cities of Brasilia,  Goiania,  Belem and Campina Grande,  Bauru, Caruaru,
Franca, Porto Velho, Presidente Prudente,  Belo Horizonte,  Vitoria and Uberaba,
which together  comprise over 3.1 million  households.  At present,  the Company
intends to report its annual  operating  results in U.S.  dollars and to prepare
its annual  financial  statements in  accordance  with U.S.  generally  accepted
accounting principles.

         The  matters   discussed  in  this  release   include   forward-looking
statements that involve risks and uncertainties,  including risks detailed in TV
Filme,  Inc.'s  reports  previously  filed  with  the  Securities  and  Exchange
Commission  and risks that may be detailed from time to time in reports that may
be filed with the Securities and Exchange Commission by the Company. The Company
undertakes no duty to update such forward-looking statements.




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