AMERICAN FAMILY VARIABLE ACCOUNT I
N-8B-2, 2000-09-01
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<PAGE>

     As filed with the Securities and Exchange Commission on September 1, 2000.

                                                     Registration No. 811-10097




                                   FORM N-8B-2


                REGISTRATION STATEMENT OF UNIT INVESTMENT TRUSTS
                     WHICH ARE CURRENTLY ISSUING SECURITIES
                           PURSUANT TO SECTION 8(b) OF
                       THE INVESTMENT COMPANY ACT OF 1940



                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                       AMERICAN FAMILY VARIABLE ACCOUNT I
                         (Name of Unit Investment Trust)


                     AMERICAN FAMILY LIFE INSURANCE COMPANY
                               (Name of Depositor)


                              6000 American Parkway
                          Madison, Wisconsin 53783-0001
                   (Address of Principal Office of Registrant)




                  Issuer of periodic payment plan certificates
                only for purposes of information provided herein


<PAGE>

                                       I.

                     ORGANIZATIONAL AND GENERAL INFORMATION

1.    (a)   Furnish name of the trust and the Internal Revenue Service Employer
            Identification Number.

                   The American Family Variable Account I (the "Variable
                   Account"). The Variable Account (the "trust") does not have
                   an Internal Revenue Service Employer Identification Number.

      (b)   Furnish title of each class or series of securities issued by the
            trust.

                   The Variable Account issues flexible premium variable
                   universal life insurance policies (the "Policies") for
                   individuals.

2.    Furnish name and principal business address and ZIP code and the Internal
      Revenue Service Employer Identification number of each depositor of the
      trust.

            American Family Life Insurance Company ("American Family")
            6000 American Parkway
            Madison, WI  53783

            Internal Revenue Service Employer Identification Number: 39-6040365

3.    Furnish name and principal business address and ZIP code and the Internal
      Revenue Service Employer Identification Number of each custodian or
      trustee of the trust indicating for which class or series of securities
      each custodian or trustee is acting.

            American Family Life Insurance Company
            6000 American Parkway
            Madison, WI  53783

            Internal Revenue Service Employer Identification Number:  39-6040365

4.    Furnish name and principal business address and ZIP code and the Internal
      Revenue Service Employer Identification Number of each principal
      underwriter currently distributing securities of the trust.

            Distribution of the Policies has not commenced. The Depositor has
            entered into a distribution agreement with American Family
            Securities, LLC ("AFS"). The principal business address of AFS is
            6000 American Parkway, Madison, WI 53783. AFS' Identification Number
            is: 39-1999869


<PAGE>

5.    Furnish name of state or other sovereign power, the laws of which govern
      with respect to the organization of the trust.

            State of Wisconsin.

6.    (a)   Furnish the dates of execution and termination of any indenture or
            agreement currently in effect under the terms of which the trust was
            organized and issued or proposes to issue securities.

                   Not applicable. There is no such indenture or agreement. The
                   Board of Directors of American Family established the
                   Variable Account as a separate investment account under
                   Wisconsin law on August 7, 2000. The Variable Account is
                   subject to regulation by the Insurance Commissioner of the
                   State of Wisconsin.

      (b)   Furnish the dates of execution and termination of any indenture or
            agreement currently in effect pursuant to which the proceeds of
            payments on securities issued or to be issued by the trust are held
            by the custodian or trustee.

                   Not applicable. American Family intends to act as its own
                   custodian for safekeeping of the Variable Account's assets.

7.    Furnish in chronological order the following information with respect to
      each change of name of the trust since January 1, 1930. If the name has
      never been changed, so state.

            The Variable Account's name has never been changed.

8.    State the date on which the fiscal year of the trust ends.

            December 31.

MATERIAL LITIGATION

9.    Furnish a description of any pending legal proceedings, material with
      respect to the security holders of the trust by reason of the nature of
      the claim or the amount thereof, to which the trust, the depositor, or
      the principal underwriter is a party or of which the assets of the trust
      are the subject, including the substance of the claims involved in such
      proceeding and the title of the proceeding. Furnish a similar statement
      with respect to any pending administrative proceeding commenced by a
      governmental authority or any such proceeding or legal proceeding known to
      be contemplated by a governmental authority. Include any proceeding which,
      although immaterial itself, is representative of, or one of, a group which
      in the aggregate is material.


<PAGE>

            There are no pending legal proceedings commenced by, or known to be
            contemplated by, a governmental authority and no pending legal
            proceedings, material with respect to prospective purchasers of the
            Policies, to which the Variable Account, or the General Account of
            American Family, or AFS is a party.


                                       II.

                        GENERAL DESCRIPTION OF THE TRUST
                           AND SECURITIES OF THE TRUST


GENERAL INFORMATION CONCERNING THE SECURITIES OF THE TRUST AND THE RIGHTS OF
HOLDERS

10.   Furnish a brief statement with respect to the following matters for each
      class or series of securities issued by the trust:

      (a)   Whether the securities are of the registered or bearer type.

                   The Policies to be issued are of the registered type insofar
                   as a Policy is personal to the owner of the Policy ("Owner")
                   and the records concerning an Owner are maintained by or on
                   behalf of American Family.

      (b)   Whether the securities are of the cumulative or distributive type.

                   The Policy is of the cumulative type providing for no direct
                   distribution of income, dividends, or capital gains. Rather,
                   such amounts are reflected in the account value and death
                   benefits of the Policy.

      (c)   The rights of security holders with respect to withdrawal or
            redemption.

                   Incorporated herein by reference to the Registration
                   Statement filed on August 31, 2000 as part of a registration
                   statement on Form S-6 under the Securities Act of 1933
                   (File No. 333-44956) (the "Registration Statement")
                   describing flexible premium variable universal life insurance
                   contracts, specifically the sections entitled "What Are the
                   Expenses Under A Policy?" "How Do I Access My Money?" and
                   "What Are My Settlement Options?"



                                      - 4 -
<PAGE>

      (d)   The rights of security holders with respect to conversion, transfer,
            partial redemption, and similar matters.

                   Incorporated herein by reference to the sections of the
                   Registration Statement entitled "The Policy" "Charges and
                   Deductions" "Death Benefit" "Surrenders and Partial
                   Surrenders" "Transfers" and "Other Policy Information --
                   Payment of Policy Benefits."

      (e)   If the trust is the issuer of periodic payment plan certificates,
            the substance of the provisions of any indenture or agreement with
            respect to lapses or defaults by security holders in making
            principal payments, and with respect to reinstatement.

                   Incorporated herein by reference to the sections of the
                   Registration Statement entitled "The Policy -- Purchasing a
                   Policy" and "Policy Lapse and Reinstatement."

      (f)   The substance of the provisions of any indenture or agreement with
            respect to voting rights, together with the names of any persons
            other than security holders given the right to exercise voting
            rights pertaining to the trust's securities or the underlying
            securities and the relationship of such persons to the trust.

                   Incorporated herein by reference to the section of the
                   Registration Statement entitled "Additional Information --
                   Voting Portfolio Shares."

      (g)   Whether security holders must be given notice of any change in:

            (1)    The composition of the assets of the trust.

                         Incorporated herein by reference to the section of the
                         Registration Statement entitled "Additional Information
                         -- Changes to the Variable Account."

            (2)    The terms and conditions of the securities issued by the
                   trust.

                         Incorporated herein by reference to the sections of the
                         Registration Statement entitled "Other Policy
                         Information -- Modifying the Policy" and "Additional
                         Information -- Changes to the Variable Account."


                                      - 5 -
<PAGE>

            (3)    The provisions of any indenture or agreement of the trust.

                         Not applicable.

            (4)    The identity of the depositor, trustee or custodian.

                         Incorporated herein by reference to the sections of the
                         Registration Statement entitled "American Family Life
                         Insurance Company."

      (h)   Whether the consent of security holders is required in order for
            action to be taken concerning any change in:

            (1)    The composition of the assets of the trust.

                         Consent of the Policy Owners is not required when
                         changing the underlying securities of the Variable
                         Account. However, to change such securities, approval
                         of the Securities and Exchange Commission is required
                         by Section 26(b) of the Investment Company Act of 1940
                         (the "1940 Act").

            (2)    The terms and conditions of the securities issued by the
                   trust.

                         Incorporated herein by reference to the section of the
                         Registration Statement entitled "Other Policy
                         Information."

            (3)    The provisions of any indenture or agreement of the trust.

                         Not applicable.

            (4)    The identity of the depositor, trustee or custodian.

                         No consent of Policy Owners is necessary with respect
                         to any change in the identity of the depositor, trustee
                         or custodian, but a change in the depositor would be
                         subject to state insurance department review and
                         approval.

      (i)   Any other principal feature of the securities issued by the trust or
            any other principal right, privilege or obligation not covered by
            subdivisions (a) to (g) or by any other item in this form.


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<PAGE>

                         Incorporated herein by reference to the section of the
                         Registration Statement entitled "Other Policy
                         Information."

INFORMATION CONCERNING THE SECURITIES UNDERLYING THE TRUST'S SECURITIES

11.   Describe briefly the kind or type of securities comprising the unit of
      specified securities in which security holders have an interest. (If the
      unit consists of a single security issued by an investment company, name
      such investment company and furnish a description of the type of
      securities comprising the portfolio of such investment company.)

            Incorporated herein by reference to the sections of the Registration
            Statement entitled "The Variable Account and the Portfolios."

12.   If the trust is the issuer of periodic payment plan certificates and if
      any underlying securities were issued by another investment company,
      furnish the following information for each such company:

      (a)   Name of company.

      (b)   Name and principal business address of depositor.

      (c)   Name and principal business address of trustee or custodian.

      (d)   Name and principal business address of principal underwriter.

      (e)   The period during which the securities of such company have been
            the underlying securities.

            The Variable Account may invest in the securities of various open-
            end diversified management investment companies or separate
            investment portfolios of such companies. A description of each
            available option is set forth in the Registration Statement under
            the section entitled "The Variable Account and the Portfolios." The
            Variable Account has not started operations and does not yet invest
            in these funds.

INFORMATION CONCERNING LOAD, FEES, CHARGES AND EXPENSES

13.   (a)   Furnish the following information with respect to each load, fee,
            expense or charge to which: (1) principal payments, (2) underlying
            securities, (3)


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            distributions, (4) cumulated or reinvested distributions or income,
            and (5) redeemed or liquidated assets of the trust's securities are
            subject:

                   (A)   The nature of such load, fee, expense or charge;

                   (B)   The amount thereof;

                   (C)   The name of the person to whom such amounts are paid
                         and his relationship to the trust;

                   (D)   The nature of the services performed by such person in
                         consideration for such load, fee, expense or charge.

                   Incorporated herein by reference to the Registration
                   Statement sections entitled "The Variable Account and the
                   Portfolios" "Cash Values" "Charges and Deductions"
                   "Surrenders and Partial Surrenders" "Transfers" "Policy Lapse
                   and Reinstatement" and "Additional Information."

      (b)   For each installment payment type of periodic payment plan
            certificate of the trust, furnish the following information with
            respect to sales load and other deductions from principal payments.

                   See response to Item 13(a).

      (c)   State the amount of total deductions as a percentage of the net
            amount invested for each type of security issued by the trust. State
            each different sales charge available as a percentage of the public
            offering price and as a percentage of the net amount invested. List
            any special purchase plans or methods established by rule or
            exemptive order that reflect scheduled variations in, or elimination
            of, the sales load; and identify each class of individuals or
            transactions to which such plans apply.

                   See response to Item 13(a).

      (d)   Explain fully the reasons for any difference in the price at which
            securities are offered generally to the public, and the price at
            which securities are offered for any class of transactions to any
            class or group of individuals, including officers, directors, or
            employees of the depositor, trustee, custodian or principal


                                      - 8 -
<PAGE>

            underwriter.

                   Incorporated herein by reference to the section of the
                   Registration Statement entitled "Charges and Deductions."

      (e)   Furnish a brief description of any loads, fees, expenses or charges
            not covered in Item 13(a) which may be paid by security holders in
            connection with the trust or its securities. (Assignment,
            reinstatement, replacing lost certificates, etc.)

                   None.

      (f)   State whether the depositor, principal underwriter, custodian or
            trustee, or any affiliated person of the foregoing may receive
            profits or other benefits not included in answer to Item 13(a) or
            13(d) through the sale or purchase of the trust's securities or
            underlying securities or interests in underlying securities, and
            describe ties or interests in underlying securities, and describe
            fully the nature and extent of such profits or benefits.

                   Neither American Family, AFS nor any of their affiliates will
                   receive any profits or benefits not included in Item 13(a)
                   above. American Family will compensate certain persons,
                   including American Family and AFS agents for services in
                   connection with the selling and servicing of the Policies,
                   but such compensation will be paid from American Family s
                   general account. American Family may receive compensation
                   from the investment adviser or the distributor of certain of
                   the Funds based upon an annual percentage of the average
                   assets held in that Fund by American Family. These amounts
                   are intended to compensate American Family for administrative
                   and other services provided by American Family.

      (g)   State the percentage that the aggregate annual charges and
            deductions for maintenance and other expenses of the trust bear to
            the dividend and interest income from the trust property during the
            period covered by the financial statements filed herewith.

                   Not applicable.


                                      - 9 -
<PAGE>

INFORMATION CONCERNING THE OPERATIONS OF THE TRUST

14.   Describe the procedure with respect to applications (if any) and the
      issuance and authentication of the trust's securities, and state the
      substance of the provisions of any indenture or agreement pertaining
      thereto.

            Incorporated herein by reference to the section of the Registration
            Statement entitled "The Policy."

15.   Described the procedure with respect to the receipt of payments from
      purchasers of the trust's securities and the handling of the proceeds
      thereof, and state the substance of the provisions of any indenture or
      agreement pertaining thereto.

            Incorporated herein by reference to the sections of the Registration
            Statement entitled "The Policy" and "The Variable Account and the
            Portfolios."

16.   Describe the procedure with respect to the acquisition of underlying
      securities and the disposition thereof, and state the substance of the
      provisions of any indenture or agreement pertaining thereto.

            Incorporated herein by reference to the sections of the Registration
            Statement entitled "The Variable Account and the Portfolios."

17.   (a)   Describe the procedure with respect to withdrawal or redemption by
            security holders.

                   See responses to Items 10(c) and (d).

      (b)   Furnish the names of any persons who may redeem or repurchase, or
            are required to redeem or repurchase, the trust's securities or
            underlying securities from security holders, and the substance of
            the provisions of any indenture or agreement pertaining thereto.

                   American Family is required to process all surrender requests
                   as described in Item 10(c). The underlying funds will redeem
                   its shares upon American Family's request in accordance with
                   the 1940 Act.

      (c)   Indicate whether repurchased or redeemed securities will be canceled
            or may be resold.


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<PAGE>

                   Redeemed securities will be canceled.

18.   (a)   Describe the procedure with respect to the receipt, custody and
            disposition of the income and other distributable funds of the trust
            and state the substance of the provisions of any indenture or
            agreement pertaining thereto.

                   All distributions to the Variable Account will be reinvested
                   in shares of the appropriate Fund. Such reinvestment will be
                   automatic and at net asset value.

      (b)   Describe the procedure, if any, with respect to the reinvestment of
            distributions to security holders and state the substance of the
            provisions of any indenture or agreement pertaining thereto.

                   Not applicable.

      (c)   If any reserves or special funds are created out of income or
            principal, state with respect to each such reserve or fund the
            purpose and ultimate disposition thereof, and describe the manner of
            handling of same.

                   The assets of the Variable Account which are allocable to the
                   Policies constitute the reserves for benefits under the
                   Policies. The Company's general account assets are also
                   available to satisfy its obligations under the Policies.
                   Incorporated herein by reference to the section of the
                   Registration Statement entitled "The Variable Account and the
                   Portfolios."

      (d)   Submit a schedule showing the periodic and special distributions
            which have been made to security holders during the three years
            covered by the financial statements filed herewith. State for each
            such distribution the aggregate amount and amount per share. If
            distributions from sources other than current income have been made,
            identify each such other source and indicate whether such
            distribution represents the return of principal payments to security
            holders. If payments other than cash were made, describe the nature
            thereof, the account charged and the basis of determining the amount
            of such charge.

                   Not applicable.

19.   Describe the procedure with respect to the keeping of records and accounts
      of the trust, the making of reports and the furnishing of information to
      security holders, and the


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      substance of the provisions of any indenture or agreement pertaining
      thereto.

                   The Company maintains records and accounts of all
                   transactions involving the Variable Account at its
                   Administrative Service Center. Each year, or more often if
                   required by law, American Family sends a Policy Owner a
                   report showing information about his or her Policy for the
                   period covered by the report. American Family will also send
                   an annual and a semi-annual report for each Fund underlying a
                   Variable Subaccount in which a Policy Owner is invested as
                   required by the 1940 Act. In addition, when a Policy Owner
                   makes purchase payments, or if a Policy Owner makes transfers
                   or withdrawals, American Family will send the Policy Owner a
                   confirmation of these transactions.

20.   State the substance of the provisions of any indenture or agreement
      concerning the trust with respect to the following:

      (a)   Amendments to such indenture or agreement.

                   Not applicable.

      (b)   The extension or termination of such indenture or agreement.

                   Not applicable

      (c)   The removal or resignation of the trustee or custodian, or the
            failure of the trustee or custodian to perform its duties,
            obligations and functions.

                   Not applicable.

      (d)   The appointment of a successor trustee and the procedure if a
            successor trustee is not appointed.

                   Not applicable.

      (e)   The removal or resignation of the depositor, or the failure of the
            depositor to perform its duties, obligations and functions.

                   Not applicable.


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<PAGE>

      (f)   The appointment of a successor depositor and the procedure if a
            successor depositor is not appointed.

                   Not applicable.

21.   (a)   State the substance of the provisions of any indenture or agreement
            with respect to loans to security holders.

                   Incorporated herein by reference to the section of the
                   Registration Statement entitled "Loans."

      (b)   Furnish a brief description of any procedure or arrangement by which
            loans are made available to security holders by the depositor,
            principal underwriter, trustee or custodian, or any affiliated
            person of the foregoing.

                   Proceeds of Policy Loans ordinarily will be disbursed within
                   seven days from the date of receipt and approval by the
                   Company of a request for a loan at its Administrative Service
                   Center, although payments may be postponed under certain
                   circumstances. Payment of a Policy loan may be postponed
                   whenever (i) the New York Stock Exchange is closed other than
                   customary weekend and holiday closings, or trading of the New
                   York Stock Exchange is restricted as determined by the
                   Securities and Exchange Commission (the "Commission"); (ii)
                   the Commission by order permits postponement for the
                   protection of Policy Owners; (iii) an emergency exists, as
                   determined by the Commission, as a result of which it is not
                   reasonably practicable to determine the value of the Variable
                   Account's net assets. The Company may defer making payments
                   attributable to a check that has not cleared, and may defer
                   payment of proceeds from the Fixed Account for a withdrawal,
                   surrender, loan, or transfer request for up to six months
                   from the date of receipt of the request, if permitted by
                   state law.

                   See the Registration Statement under the sections entitled
                   "Loans" and "Other Policy Information."

      (c)   If such loans are made, furnish the aggregate amount of loans
            outstanding at the end of the last fiscal year, the amount of
            interest collected during the last fiscal year allocated to the
            depositor, principal underwriter, trustee or custodian or


                                     - 13 -
<PAGE>

            affiliated person of the foregoing and the aggregated amount of
            loans in default at the end of the last fiscal year covered by
            financial statements filed herewith.

                   Not applicable as no such loans have been made.

22.   State the substance of the provisions of any indenture or agreement with
      respect to limitations on the liabilities of the depositor, trustee or
      custodian, or any other party to such indenture or agreement.

                   Not applicable.

23.   Describe any bonding arrangement for officers, directors, partners or
      employees of the depositor or principal underwriter of the trust,
      including the amount of coverage and the type of bond.

                   Travelers Insurance Company has issued a fidelity bond in the
                   amount of approximately $10 million per occurrence and $20
                   million in the aggregate covering American Family's
                   directors, officers, and employees. See the Registration
                   Statement under the section entitled "Additional Information
                   About the Company."

24.   State the substance of any other material provisions of any indenture or
      agreement concerning the trust or its securities and a description of any
      other material functions or duties of the depositor, trustee or custodian
      not stated in Item 10 or Items 14 to 23 inclusive.

                   Not applicable.


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<PAGE>

                                      III.

           ORGANIZATION, PERSONNEL AND AFFILIATED PERSONS OF DEPOSITOR


ORGANIZATION AND OPERATIONS OF DEPOSITOR

25.   State the form or organization of the depositor of the trust, the name of
      the state or other sovereign power under the laws of which the depositor
      was organized and the date of organization.

            American Family is a stock life insurance company. It was
            incorporated in Wisconsin in 1957.

26.   (a)   Furnish the following information with respect to all fees received
            by the depositor of the trust in connection with the exercise of any
            functions or duties concerning securities of the trust during the
            period covered by the financial statements filed herewith.

                   Not applicable.

      (b)   Furnish the following information with respect to any fee or any
            participation in fees received by the depositor from any underlying
            investment company or any affiliated person or investment adviser of
            such company.

            (1)    The nature of such fee or participation.
            (2)    The name of the person making payment.
            (3)    The nature of the services rendered in consideration for such
                   fee or participation.
            (4)    The aggregate amount received during the last fiscal year
                   covered by the financial statements filed herewith.

                          Not applicable.

27.   Describe the general character of the business engaged in by the depositor
      including a statement as to any business other than that of depositor of
      the trust. If the depositor acts or has acted in any capacity with respect
      to any investment company or companies other than the trust, state the
      name or names of such company or companies, their relationship,


                                     - 15 -
<PAGE>

      if any, to the trust, and the nature of the depositor's activities
      therewith. If the depositor has ceased to act in such named capacity,
      state the date of and circumstance surrounding such cessation.

            American Family is engaged in the business of issuing life insurance
            policies and annuity contracts, and is currently licensed to do
            business in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas,
            Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon,
            South Dakota and Wisconsin. American Family also acts as depositor
            for American Family Variable Account II, a separate account used to
            fund variable annuity contracts.

OFFICIALS AND AFFILIATED PERSONS OF DEPOSITOR

28.   (a)   Furnish as at latest practicable date the following information with
            respect to the depositor of the trust, with respect to each officer,
            director, or partner of the depositor, and with respect to each
            natural person directly or indirectly owning, controlling or holding
            with power to vote 5 percent or more of the outstanding voting
            securities of the depositor.

            (i)    name and principal business address;

            (ii)   nature of relationship or affiliation with depositor of the
                   trust;

            (iii)  ownership of all securities of the depositor;

            (iv)   other companies of which each person named above is presently
                   officer, director, or partner.

            See response to Items 28(b) and Item 29.

      (b)   Furnish a brief statement of the business experience during the last
            five years of each officer, director or partner of the depositor.

            See table below.

Unless otherwise noted, each person's address is American Family Life Insurance
Company, 6000 American Parkway, Madison, Wisconsin 53783-0001.


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[PROVIDE ADDRESS AND OCCUPATION]

<TABLE>
<CAPTION>

-----------------------------------------------------------------------------------------------------------------------------------
NAME                             POSITION WITH AMERICAN                BUSINESS EXPERIENCE IN LAST 5
                                 FAMILY                                YEARS
-----------------------------------------------------------------------------------------------------------------------------------
<S>                             <C>                                    <C>
Harvey Randall Pierce            Director, Chairman of the Board,
                                 and C.E.O.                            President since 1/90;  Director & C.O.O.
                                                                       since 2/99.
-----------------------------------------------------------------------------------------------------------------------------------
David Ralph Anderson             Director, President and C.O.O.
                                                                       Vice President, Information Systems, 1996-
                                                                       2/99;  Director, Accounting for AFMIC prior
                                                                       to 1996.
-----------------------------------------------------------------------------------------------------------------------------------
James Francis Eldridge           Director, Executive Vice
                                 President, Legal; Secretary           Director, Executive Vice President, Legal;
                                                                       Secretary since 1991.
-----------------------------------------------------------------------------------------------------------------------------------
John Brent Johnson               Director, Executive Vice
                                 President, Finance; Treas.            Director, Executive Vice President, Finance;
                                                                       Treasurer since 2/99;  Vice President,
                                                                       Controller prior to 2/99.
-----------------------------------------------------------------------------------------------------------------------------------
Joseph William Tisserand         Director, Vice President,
                                 Operations                            Director, Vice President, Operations since
                                                                       8/96; Regional Vice President of AFMIC
                                                                       prior to 8/96.
-----------------------------------------------------------------------------------------------------------------------------------
Daniel Raymond DeSalvo           Director
                                                                       Director of AFLIC.
-----------------------------------------------------------------------------------------------------------------------------------
Daniel Robert Schultz            Vice President, Controller
                                                                       Vice President, Controller since 2/99;
                                                                       Corporate Tax Director of AFMIC prior to
                                                                       2/99.
-----------------------------------------------------------------------------------------------------------------------------------
Thomas Syme King                 Vice President, Investments
                                                                       Vice President, Investments for AFLIC.
-----------------------------------------------------------------------------------------------------------------------------------
William Joseph Smith             Assistant Treasurer
                                                                       Assistant Treasurer for AFLIC.
-----------------------------------------------------------------------------------------------------------------------------------
James Walter Behrens             Assistant Secretary
                                                                       Assistant Treasurer for AFLIC.
-----------------------------------------------------------------------------------------------------------------------------------
</TABLE>

COMPANIES OWNING SECURITIES OF DEPOSITOR

29.   Furnish as at latest practicable date the following information with
      respect to each company which directly or indirectly owns, controls or
      holds with power to vote five percent or more of the outstanding voting
      securities of the depositor: (a) name and principal business address;
      (b) nature of business; (c) ownership of all securities of the depositor.

            American Family is a wholly owned subsidiary of American Family
            Mutual Insurance Company, located at 6000 American Parkway, Madison,
            WI 53783- 0001. American Family Mutual Insurance Company is one of
            the leading


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<PAGE>

            property/casualty insurance companies in the United States with
            operations in fifteen states located primarily in the Midwest.
            American Family Mutual Insurance Company offers a broad line of
            insurance coverage to individuals and businesses, including
            automobile, accident and health, homeowners, farm owners, mobile
            homeowners, inland marine, burglary, commercial, personal and fire
            coverage.

CONTROLLING PERSONS

30.   Furnish as at latest practicable date the following information with
      respect to any person, other than those covered by Items 28, 29, and 42
      who directly or indirectly controls the depositor.

            None.

COMPENSATION OF OFFICERS AND DIRECTORS OF DEPOSITOR

COMPENSATION OF OFFICERS

31.   Furnish the following information with respect to the remuneration for
      services paid by the depositor during the last fiscal year covered by
      financial statements filed herewith:

      (a)   directly to each of the officers or partners of the depositor
            directly receiving the three highest amounts of remuneration;

<TABLE>
<CAPTION>

                                                                                                      All Other
      Name and Principal Position               Year          Salary             Bonus              Compensation
      ----------------------------             ------         -------           -------             ------------
<S>                                            <C>          <C>                <C>                  <C>
Joseph W. Tiserand, Vice President, Life        1999        $191,793.50        $16,447.50            $63,293.23

Thomas S. King, Vice President, Investments     1999         $69,748.92         $4,914.00            $12,746.37

Harvey R. Pierce, Chairman & CEO                1999         $51,398.48         $6,514.20             $7,356.12
</TABLE>

      (b)   directly to all officers or partners of the depositor as a group
            exclusive of persons whose remuneration is included under Item
            31(a), stating separately the aggregate amount paid by the depositor
            itself and the aggregate amount paid by all the subsidiaries;


                                      - 18 -
<PAGE>

<TABLE>
<CAPTION>


                                                                            All Other
Name And Principal                           Combined          Combined     Compensation,       Combined
   Position                Year               Salary             Bonus        Combined            Total
   ---------              ------              -------           -------       --------            ------
<S>                       <C>               <C>              <C>             <C>               <C>
All other officers         1999             $146,270.17      $14,642.52      $15,006.57        $175,919.26
</TABLE>


      (c)   indirectly or through subsidiaries to each of the officers or
            partners of the depositor.

                   Not applicable. No officer, employee, etc. affiliated with
                   the depositor receives additional remuneration for services
                   rendered with respect to the Variable Account.

COMPENSATION OF DIRECTORS

32.   Furnish the following information with respect to the remuneration for
      services, exclusive of remuneration reported under Item 31, paid by the
      depositor during the last fiscal year covered by financial statements
      filed herewith:

      (a)   the aggregate direct remuneration to directors;
      (b)   indirectly or through subsidiaries to directors.

            Not applicable. See response to Item 31.

COMPENSATION TO EMPLOYEES

33.   (a)   Furnish the following information with respect to the aggregate
            amount of remuneration for services of all employees of the
            depositor (exclusive of persons whose remuneration is reported in
            Items 31 and 32) who received remuneration in excess of $10,000
            during the last fiscal year covered by financial statements filed
            herewith from the depositor and any of its subsidiaries.

                   Not applicable. See response to Item 31.


                                      - 19 -
<PAGE>

      (b)   Furnish the following information with respect to the remuneration
            for services paid directly during the last fiscal year covered by
            financial statement filed herewith to the following classes of
            persons (exclusive of those persons covered by Item 33(a)): (1)
            Sales managers, branch managers, district managers and other persons
            supervising the sale of registrant's securities; (2) Salesmen, sales
            agents, canvassers and other persons making solicitations but not in
            supervisory capacity; (3) Administrative and clerical employees; and
            (4) Others (specify).  If a person is employed in more than one
            capacity, classify according to predominant type of work.

                   Not applicable.  See response to Item 31.

COMPENSATION TO OTHER PERSONS

34.   Furnish the following information with respect to the aggregate amount of
      compensation for services paid any person (exclusive of persons whose
      remuneration is reported in Items 31, 32 and 33), whose aggregate
      compensation in connection with services rendered with respect to the
      trust in all capacities exceeded $10,000 during the last fiscal year
      covered by financial statements filed herewith from the depositor and any
      of its subsidiaries.

            Not applicable.


                                       IV.

                    DISTRIBUTION AND REDEMPTION OF SECURITIES


DISTRIBUTION OF SECURITIES

35.   Furnish the names of the states in which sales of the trust's securities
      (A) are currently being made, (B) are presently proposed to be made, and
      (c) have been discounted, indicating by appropriate letter the status with
      respect to each state.


                                      - 20 -
<PAGE>

            No sales of the Policies have been made or are currently being
            made to the public in any state. The Company intends to market the
            Policies in all jurisdictions that has approved its sale of
            insurance.

36.   If sales of the trust's securities have at any time since January 1, 1936
      been suspended for more than a month describe briefly the reasons for such
      suspension.

            Not applicable.

37.   (a)   Furnish the following information with respect to each instance
            where subsequent to January 1, 1937, any federal or state
            governmental officer, agency, or regulatory body denied authority to
            distribute securities of the trust, excluding a denial which was
            merely a procedural step prior to any determination by such officer,
            etc. and which denial was subsequently rescinded.

                   (1)    Name of officer, agency or body.

                   (2)    Date of denial.

                   (3)    Brief statement of reason given for revocation.

                          Not applicable.


                                      - 21 -
<PAGE>

      (b)   Furnish the following information with regard to each instance
            where, subsequent to January 1, 1937, the authority to distribute
            securities of the trust has been revoked by any federal or state
            governmental officer, agency or regulatory body.

            Name of officer, agency or body.

            Date of revocation.

            Brief statement of reason given for revocation.

                   Not applicable.

38.   (a)   Furnish a general description of the method of distribution of
            securities of the trust.

                   The Policies will be sold by individuals who are licensed and
                   appointed as life insurance agents by American Family and
                   who are also registered representatives of American Family
                   Securities, LLC, ("AFS").

                   These representatives receive commissions for selling
                   Policies calculated as a percentage of target premiums and
                   purchase payments (in the first year of the Policy, up to a
                   maximum of 80% of the target premium and 3.69% of premium
                   payments in excess of the target Premium). Incorporated
                   herein by reference to the section of the Registration
                   Statement entitled "Additional Information."

      (b)   State the substance of any current selling agreement between each
            principal underwriter and the trust or the depositor, including a
            statement as to the inception and termination dates of the
            agreement, any renewal and termination provisions, and any
            assignment provisions.

                   See response to Item 38(a). AFS for acting as principal
                   underwriter under a distribution agreement to be filed by
                   Pre-Effective Amendment to the Registration Statement.


                                      - 22 -
<PAGE>

      (c)   State the substance of any current agreements or arrangements of
            each principal underwriter with dealers, agents, salesman, etc. with
            respect to commissions and overriding commissions, territories,
            franchises, qualifications and revocations. If the trust is the
            issuer of periodic payment plan certificates, furnish schedules of
            commissions and the bases thereof. In lieu of a statement concerning
            schedules of commissions, such schedules of commissions may be filed
            as Exhibit A(3)(c).

                   See response to Item 38(a). Commission information is to be
                   filed by Pre-Effective Amendment to the Registration
                   Statement.

INFORMATION CONCERNING PRINCIPAL UNDERWRITER

39.   (a)   State the form of organization of each principal underwriter of
            securities of the trust, the name of the state or other sovereign
            power under the laws of which each underwriter was organized and the
            date of organization.

                   AFS is a corporation organized under the laws of Wisconsin on
                   July 14, 2000.

      (b)   State whether any principal underwriter currently distributing
            securities of the trust is a member of the National Association of
            Securities Dealers, Inc.

                   Not applicable. AFS is not currently distributing the
                   securities of the trust.


40.   (a)   Furnish the following information with respect to all fees received
            by each principal underwriter of the trust from the sale of
            securities of the trust and any other functions in connection
            therewith exercised by such underwriter in such capacity or
            otherwise during the period covered by the financial statements
            filed herewith.

                   Not applicable. Securities of the trust are not currently
                   being sold.

      (b)   Furnish the following information with respect to any fee or any
            participation in fees received by each principal underwriter from
            any underlying investment company or any affiliated person or
            investment adviser of such company:


                                      - 23 -
<PAGE>

      (1)   The nature of such fee or participation.

      (2)   The name of the person making payment.

      (3)   The nature of the services rendered in consideration for such fee or
            participation.

      (4)   The aggregate amount received during the last fiscal year covered by
            the financial statements filed herewith.

                   Not applicable.

41.   (a)   Describe the general character of the business engaged in by each
            principal underwriter, including a statement as to any business
            other than the distribution of securities of the trust. If a
            principal underwriter acts or has acted in any capacity with respect
            to any investment company or companies other than the trust, state
            the name or names of such company or companies, their relationship,
            if any, to the trust and the nature of such activities. If a
            principal underwriter has ceased to act in such named capacity,
            state the date of and the circumstances surrounding such cessation.

                   AFS will act as principal underwriter of the Policies. AFS is
                   registered with the Commission under the Securities Exchange
                   Act of 1934 as a broker-dealer and is a member of the
                   National Association of Securities Dealers, Inc. AFS also
                   acts as principal underwriter of variable annuity contracts
                   funded by American Family Variable Account II, a separate
                   account sponsored by American Family.

      (b)   Furnish as at latest practicable date the address of each branch
            office of each principal underwriter currently selling securities of
            the trust and furnish the name and residence address of the person
            in charge of such office.

                   Not applicable. Securities of the trust are not currently
                   being sold.


                                      - 24 -
<PAGE>

      (c)   Furnish the number of individual salespersons of each principal
            underwriter through whom any of the securities of the trust were
            distributed for the last fiscal year of the trust covered by the
            financial statements filed herewith and furnish the aggregate amount
            of compensation received by such salespersons in such year.

                   Not applicable. Securities of the Variable Account have not
                   yet been distributed by the principal underwriter or any of
                   its representatives.

42.   Furnish as at latest practicable date the following information with
      respect to each principal underwriter currently distributing securities
      of the trust and with respect to each of the officers, directors or
      partners of such underwriter: (a) name and principal business address;
      (b) position with principal underwriter; (c) ownership of securities of
      the trust.

            Not applicable. Securities of the Variable Account have not yet been
            distributed by the principal underwriter or any of its
            representatives.

43.   Furnish, for the last fiscal year covered by the financial statements
      filed herewith, the amount of brokerage commissions received by any
      principal underwriter who is a member of a national securities exchange
      and who is currently distributing the securities of the trust or effecting
      transactions for the trust in the portfolio securities of the trust.

            Not applicable. Securities of the trust are not currently being
            sold.

OFFERING PRICE OR ACQUISITION VALUATION OF SECURITIES OF THE TRUST

44.   (a)   Furnish the following information with respect to the method of
            valuation used by the trust for purposes of determining the offering
            price to the public of securities issued by the trust or the
            valuation of shares or interests in the underlying securities
            acquired by the holder of a periodic payment plan certificate:

            (1)    The source of quotations used to determine the value of
                   portfolio securities.


                                      - 25 -
<PAGE>

                          Shares of each Fund held by the Variable Account are
                          valued at net asset value per share as supplied to the
                          Company by the applicable underlying investment
                          company. Incorporated herein by reference to the
                          Registration Statement sections entitled "The Policy"
                          and "Cash Values."

            (2)    Whether opening, closing, bid, asked or any other price is
                   used.

                          See response to Item 44(a)(1).

            (3)    Whether price is as of the day of sale or as of any other
                   time.

                          See response to Item 44(a)(1).

            (4)    A brief description of the methods used by registrant for
                   determining other assets and liabilities including accrual
                   for expenses and taxes (including taxes on unrealized
                   appreciation).

                          See response to Item 44(a)(1).

            (5)    Other items which registrant adds to the net asset value in
                   computing offering price of its securities.

                          See response to Item 44(a)(1).

            (6)    Whether adjustments are made for fractions:

                   (i)    before adding distributor's compensation (load); and

                   (ii)   after adding distributor's compensation (load).

                                 Not applicable.

      (b)   Furnish a specimen schedule showing the components of the offering
            price of the


                                      - 26 -
<PAGE>


            trust's securities as at the latest practicable date.

                   No Policies have yet been offered for sale to the public.

      (c)   If there is any variation in the offering price of the trust's
            securities to any person or classes of persons other than
            underwriters, state the nature and amount of such variation and
            indicate the person or classes of persons to whom such offering is
            made.

                   Incorporated herein by reference to the section of the
                   Registration Statement entitled "Charges and Deductions."

45.   Furnish the following information with respect to any suspension of the
      redemption rights of the securities issued by the trust during the three
      fiscal years covered by the financial statements filed herewith.

                   Not applicable.

REDEMPTION VALUATION OF SECURITIES OF THE TRUST

46.   (a)   Furnish the following information with respect to the method of
            determining the redemption or withdrawal valuation of securities
            issued by the trust:

            (1)    The source of quotations used to determine the value of
                   portfolio securities.

            (2)    Whether opening, closing, bid, asked or any other price is
                   used.

            (3)    Whether price is as of the day of sale or as of any other
                   time.

            (4)    A brief description of the methods used by registrant for
                   determining other assets and liabilities including accrual
                   for expenses and taxes (including taxes on unrealized
                   appreciation).


                                      - 27 -
<PAGE>

            (5)    Other items which registrant deducts from the net asset value
                   in computing redemption value of its securities:

            (6)    Whether adjustments are made for fractions.

                          See responses to Item 44(a) and Item 18(c).

      (b)   Furnish a specimen schedule showing the components of the redemption
            price to the holders of the trust's securities as at latest
            practicable date.

                   No Policies have yet been offered for sale to the public.

PURCHASE AND SALE OF INTERESTS IN UNDERLYING SECURITIES FROM AND TO SECURITY
HOLDERS

47.   Furnish a statement as to the procedure with respect to the maintenance
      of a position in the underlying securities or interests in the underlying
      securities, the extent and nature thereof and the person who maintains
      such a position. Include a description of the procedure with respect to
      the purchase of underlying securities or interests in underlying
      securities from security holders who exercise redemption or withdrawal
      rights and the sale of such underlying securities and interests in the
      underlying securities to other security holders. State whether the method
      of valuation of such underlying securities or interests in underlying
      securities differs from that set forth in Items 44 and 46. If any item of
      expenditure included in the determination of the valuation is not or may
      not actually be incurred or expended, explain the nature of such item and
      who may benefit from the transaction.

            Variable Subaccounts buy and redeem Fund shares at net asset value
            without any sales charge. American Family reinvests any dividends
            from net investment income and distributions from realized gains
            from security transactions of a Fund at net asset value in shares of
            the same Fund. Income, gains and losses, realized or unrealized, of
            the Variable Account are credited to or charged against the Variable
            Account without regard to any other income, gains or losses of
            American Family. Assets equal to the reserves and other Policy
            liabilities with respect to the Variable Account are not chargeable
            with liabilities arising out of any other business or account of
            American Family. If the assets exceed the required reserves and
            other liabilities, the Company may transfer the excess to American
            Family's General Account. The method of valuation of a Fund's
            securities does


                                      - 28 -
<PAGE>

            not differ from that set forth in Items 44 and 46.


                                       V.

                 INFORMATION CONCERNING THE TRUSTEE OR CUSTODIAN


48.   Furnish the following information as to each trustee or custodian of the
      trust:

      (a)   Name and principal business address.

      (b)   Form of organization.

      c)    State or other sovereign power under the laws of which the trustee
            or custodian was organized.

      (d)   Name of governmental supervising or examining authority.

                   Not applicable.

49.         State the basis for payment of fees or expenses of the trustee or
            custodian for services rendered with respect to the trust and its
            securities, and the aggregate amount thereof for the last fiscal
            year. Indicate the person paying such fees or expenses. If any fees
            or expenses are prepaid, state the unearned amount.

                   Not applicable.

50.         State whether the trustee or custodian or any other person has or
            may create a lien on the assets of the trust, and if so, give full
            particulars, outlining the substance of the provisions of any
            indenture or agreement with respect thereto.

                   Not applicable.


                                      - 29 -
<PAGE>

                                       VI.

                       INFORMATION CONCERNING INSURANCE OF
                              HOLDERS OF SECURITIES


51.   Furnish the following information with respect to insurance of holders of
      securities:

      (a)   The name and address of the insurance company.

                   The name and address of the insurance company are set forth
                   in Item 2.

      (b)   The types of policies and whether individual or group policies.

                   The Policies are flexible premium variable universal life
                   insurance policies (the "Policies") for individuals.

      (c)   The types of risks insured and excluded.

                   Incorporated herein by reference to the sections of the
                   Registration Statement entitled "The Policy" "Charges and
                   Deductions" and "Death Benefit."

      (d)   The coverage of the policies.

                   The initial Specified Amount of coverage depends on the
                   amount of the initial purchase payment of a Policy by a
                   Policy Owner, and the age and sex of the proposed Insured.
                   The Company will show the initial Specified Amount of
                   coverage in the Policy. The Specified Amount remains level
                   unless the Policy Owner makes additional purchase payments or
                   withdrawals.


                                      - 30 -
<PAGE>

      (e)   The Beneficiaries of such policies and the uses to which the
            proceeds of policies must be put.

                   The recipient of the benefits of the insurance undertakings
                   is either any designated beneficiaries, any contingent
                   beneficiaries, the estate of the Policy Owner, or the estate
                   of the Insured, as stated in the application for the Policy
                   OR as subsequently modified by the Policy Owner. See the
                   sections of the Registration Statement entitled "The Policy"
                   "Death Benefit" and "Other Policy Information."

      (f)   The terms and manners of cancellation and of reinstatement.

                   The insurance undertakings described in Item 51(c) are an
                   integral part of the Policy and may not be terminated while
                   the Policy remains in effect. Incorporated herein by
                   reference to the sections of the Registration Statement
                   entitled "Policy Lapse and Reinstatement."

      (g)   The method of determining the amount of premiums to be paid by
            holders of securities.

                   Incorporated herein by reference to the sections of the
                   Registration Statement entitled "The Policy" "Premiums" and
                   "Charges and Deductions."

      (h)   The amount of aggregate premiums paid to the insurance company
            during the last fiscal year.

                   Not applicable.

      (i)   Whether any person other than the insurance company receives any
            part of such premiums, the name of each such person and the amounts
            involved, and the nature of the services rendered therefor.

                   No other person other than American Family receives any part
                   of the amounts deducted for cost of insurance.


                                      - 31 -
<PAGE>

      (j)   The substance of any other material provisions of any indenture or
            agreement of the trust relating to insurance.

                   None.


                                      VII.

                              POLICY OF REGISTRANT


52.   (a)   Furnish the substance of the provisions of any indenture or
            agreement with respect to the conditions upon which and the method
            of selection by which particular portfolio securities must or may be
            eliminated from assets of the trust or must or may be replaced by
            other portfolio securities. If an investment adviser or other person
            is to be employed in connection with such selection, elimination or
            substitution, state the name of such person, the nature of any
            affiliation to the depositor, trustee or custodian, and any
            principal underwriter, and the amount of remuneration to be received
            for such services. If any particular person is not designated in the
            indenture or agreement, describe briefly the method of selection of
            such person.

                   See response to Item 10(g) and Item 10(h) regarding American
                   Family's right, subject to applicable law, to make additions
                   to, deletions from, or substitutions of shares of a Fund that
                   are held by the Variable Account or that the Variable Account
                   may purchase, and to establish additional Variable
                   Subaccounts or eliminate Variable Subaccounts, if marketing,
                   tax, or investment conditions so warrant. Subject to any
                   required regulatory approvals, American Family reserves the
                   right to transfer assets of a Variable Subaccount that
                   American Family determines to be associated with the class of
                   Policies to which the Policy belongs, to another separate
                   account or to another separate account subaccount.

      (b)   Furnish the following information with respect to each transaction
            involving the elimination of any underlying security during the
            period covered by the financial


                                      - 32 -
<PAGE>

            statements filed herewith.

                   Not applicable.

      (c)   Describe the policy of the trust with respect to the substitution
            and elimination of the underlying securities of the trust with
            respect to:

            (1)    the grounds for elimination and substitution;

            (2)    the type of securities which may be substituted;

            (3)    whether the acquisition of such substituted security or
                   securities would constitute the concentration of investment
                   in a particular industry or group of industries or would
                   conform to a policy of concentration of investment in a
                   particular industry or group of industries;

            (4)    whether such substituted securities may be the securities of
                   another investment company; and

            (5)    the substance of the provisions of any indenture or agreement
                   which authorize or restrict the policy of the registrant in
                   this regard.

                   See response to Item 52(a).

      (d)   Furnish a description of any policy (exclusive of policies covered
            by paragraphs (a) and (b) herein) of the trust which is deemed a
            matter of fundamental policy and which is elected to be treated as
            such.

                   None.

53.   (a)   State the taxable status of the trust.

                   Incorporated herein by reference to the section of the
                   Registration Statement entitled "Federal Tax Considerations."


                                      - 33 -
<PAGE>

      (b)   State whether the trust qualified for the last taxable year as a
            regulated investment company as defined in Section 851 of the
            Internal Revenue Code of 1954, and state its present intention with
            respect to such qualifications during the current taxable year.

                   Not applicable.  See response to Item 53(a).


                                      VIII.

                      FINANCIAL AND STATISTICAL INFORMATION


54.   If the trust is not the issuer of periodic payment plan certificates,
      furnish the following information with respect to each class or series of
      its securities.

             Not applicable.

55.   If the trust is the issuer of periodic payment plan certificates, a
      transcript of a hypothetical account shall be filed in approximately the
      following form on the basis of the certificate calling for the smallest
      amount of payments. The schedule shall cover a certificate of the type
      currently being sold assuming that such certificate had been sold at a
      date approximately ten years prior to the date of registration or at the
      approximate date of organization of the trust.

             Not applicable.

56.   If the trust is the issuer of periodic payment plan certificates, furnish
      by years for the period covered by the financial statements filed herewith
      in respect of certificates sold during each period, the following
      information for each fully paid type and each installment payment type of
      periodic payment plan certificate currently being issued by the trust.

             Not applicable.


                                      - 34 -
<PAGE>

57.   If the trust is the issuer of periodic payment plan certificates, furnish
      by years for the period covered by the financial statements filed herewith
      the following information for each installment payment type of periodic
      payment plan certificate currently being issued by the trust.

             Not applicable.

58.   If the trust is the issuer of periodic payment plan certificates, furnish
      the following information for each installment payment type of periodic
      payment plan certificate outstanding as at the latest practicable date.

             Not applicable.

59.   Financial Statements:

      FINANCIAL STATEMENTS OF THE TRUST
            No financial statements are presented for the Variable Account
            because it has yet to commence operations.

      FINANCIAL STATEMENTS OF THE DEPOSITOR

            Incorporated herein by reference to the Registration Statement on
            Form S-6 for the American Family Variable Account I (File
            No. 333-44956).


                                      - 35 -
<PAGE>

                                       IX.

                                    EXHIBITS


A.    Furnish the most recent form of the following as amended to date and
      currently in effect:

      The indenture or agreement under the terms of which the trust was
      organized or issued securities.

                      Incorporated herein by reference to the Registration
                      Statement on Form S-6 for the American Family Variable
                      Account I (File No. 333-44956).

      The indenture or agreement pursuant to which the proceeds of payments of
      securities are held by the custodian or trustee, if such indenture or
      agreement is not the same as the indenture or agreement referred to in
      paragraph (1).

                      Not applicable.

      (3)   Distributing contracts:

               Agreements between the trust and principal underwriter or between
               the depositor and principal underwriter.

                      To be filed by Pre-Effective Amendment to the Registration
                      Statement on Form S-6 for the American Family Variable
                      Account I (File No. 333-44956).

               Specimen of typical agreements between principal underwriter and
               dealers, managers, sales supervisors and salesmen.

                      To be filed by Pre-Effective Amendment to the Registration
                      Statement on Form S-6 for the American Family Variable
                      Account I (File No. 333-44956).


                                     - 36 -
<PAGE>

                     (c) Schedules of sales commissions.

                         To be filed by Pre-Effective Amendment to the
                         Registration Statement on Form S-6 for the American
                         Family Variable Account I (File No. 333-44956).

      (4)   Any agreement between the depositor, principal underwriter and the
            custodian or trustee other than indentures or agreement set forth in
            paragraphs (1), (2) and (3) with respect to the trust or its
            securities.

                         Not applicable.

      (5)   The form of each type of security.

                         Incorporated herein by reference to the Registration
                         Statement on Form S-6 for the American Family
                         Variable Account I (File No. 333-44956).

      (6)   The certificate of incorporation or other instrument of organization
            and by-laws of the depositor.

                         Incorporated herein by reference to the Registration
                         Statement on Form S-6 for the American Family
                         Variable Account I (File No. 333-44956).

      (7)   Any insurance policy between the trust and the insurance company or
            between the depositor and the insurance company, together with the
            table of insurance premiums.

                         Not applicable.

      (8)   Any agreement between the trust or the depositor concerning the
            trust with the issuer, depositor, principal underwriter or
            investment adviser of any underlying investment company or any
            affiliated person of such persons.

                         To be filed by Pre-Effective Amendment to the
                         Registration Statement on Form S-6 for the American
                         Family Variable Account I (File No.


                                     - 37 -
<PAGE>

                         333-44956).

      (9)   All other material contracts not entered into in the ordinary course
            of business of the trust or of the depositor concerning the trust.

                         None.

      (10)  Form of application for a periodic payment plan certificate.

                         Incorporated herein by reference to the Registration
                         Statement on Form S-6 for the American Family
                         Variable Account I (File No. 333-44956).

B.    Furnish copies of each of the following:

      Each notice sent to security holders pursuant to Section 19 of the Act
      prior to the date of the filing of this form.

                         Not applicable.

      (2)   Each annual report sent to security holders covering each fiscal
            year ending after January 1, 1937, exclusive of reports, copies of
            which have heretofore been filed with the Commission pursuant to the
            Act.

                         Not applicable.

C.    Furnish the name and address of each dealer to or through whom any
      principal underwriter currently offering securities of the trust,
      distributed securities of the trust during the last fiscal year covered
      by the financial statements filed herewith.

                         Not applicable.


                                     - 38 -
<PAGE>

     Pursuant to the requirements of the Investment Company Act of 1940, the
Depositor of the Registrant has caused this Registration Statement to be duly
signed on behalf of the Registrant in the City of Madison, and the State of
Wisconsin on the 31st day of August, 2000.

[Seal]


                       AMERICAN FAMILY VARIABLE ACCOUNT I
                                  (Registrant)

                       By:    /s/ HARVEY RANDELL PIERCE*
                         ---------------------------------------------
                       Name:      HARVEY RANDELL PIERCE
                           -------------------------------------------
                       Title:  Chairman of the Board and C.E.O.
                               AMERICAN FAMILY LIFE INSURANCE COMPANY
                            ------------------------------------------



                     AMERICAN FAMILY LIFE INSURANCE COMPANY
                                   (Depositor)



                       By:    /s/ HARVEY RANDELL PIERCE*
                         ---------------------------------------------
                       Name:      HARVEY RANDELL PIERCE
                           -------------------------------------------
                       Title:  Chairman of the Board and C.E.O.
                               AMERICAN FAMILY LIFE INSURANCE COMPANY
                            ------------------------------------------


ATTEST:

By:  /s/ ROSALIE BECK DETMER
  -------------------------------------------
Name:    ROSALIE BECK DETMER
    -----------------------------------------
Title: Assistant General Counsel
       American Family Life Insurance Company
     ----------------------------------------


          * /s/ James W. Behrens                   On August 31, 2000, as
            ---------------------------------      Attorney-in-Fact pursuant to
                James W. Behrens                   powers of attorney
                Assistant Secretary                incorporated herein by
                American Family Life               reference to the Registration
                Insurance Company                  Statement on Form S-6 for the
                                                   American Family Variable
                                                   Account I (File
                                                   No. 333-44956).





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