TOMAX CORP
S-1, 2000-09-15
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<PAGE>   1

   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON SEPTEMBER 15, 2000
                                            REGISTRATION NO. 333-
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------

                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933

                               TOMAX CORPORATION
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

<TABLE>
<S>                              <C>                              <C>
            DELAWARE                           7372                          87-0382239
(STATE OR OTHER JURISDICTION OF    (PRIMARY STANDARD INDUSTRIAL           (I.R.S. EMPLOYER
 INCORPORATION OR ORGANIZATION)    CLASSIFICATION CODE NUMBER)         IDENTIFICATION NUMBER)
</TABLE>

                               205 NORTH 400 WEST
                           SALT LAKE CITY, UTAH 84103
                                 (801) 990-0909
  (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
                   REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                            ------------------------

                                  ERIC OLAFSON
                CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER
                               TOMAX CORPORATION
                               205 NORTH 400 WEST
                           SALT LAKE CITY, UTAH 84103
                                 (801) 990-0909
 (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                             OF AGENT FOR SERVICE)
                            ------------------------

                                   COPIES TO:

<TABLE>
<S>                                              <C>
                  MARK BONHAM                                     TRACY EDMONSON
                  DAVID DAYAN                                     LAURA BUSHNELL
                CHRISTOPHER ING                                   TIMOTHY WATTS
        WILSON SONSINI GOODRICH & ROSATI                         LATHAM & WATKINS
            PROFESSIONAL CORPORATION                          505 MONTGOMERY STREET
               650 PAGE MILL ROAD                                   SUITE 1900
          PALO ALTO, CALIFORNIA 94304                    SAN FRANCISCO, CALIFORNIA 94111
                 (650) 493-9300                                   (415) 391-0600
</TABLE>

          APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
  As soon as practicable after this Registration Statement becomes effective.

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, as amended (the "Securities Act"), check the following box. [ ]

     If this form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [ ]  _________

     If this form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ]  _________

     If this form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ]  _________

     If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]
                            ------------------------

                        CALCULATION OF REGISTRATION FEE

<TABLE>
<S>                                                     <C>                        <C>
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
                                                            PROPOSED MAXIMUM               AMOUNT OF
                TITLE OF EACH CLASS OF                     AGGREGATE OFFERING            REGISTRATION
             SECURITIES TO BE REGISTERED                        PRICE(1)                      FEE
------------------------------------------------------------------------------------------------------------
Common Stock, par value $0.001 per share..............       $50,000,000.00               $13,200.00
------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------
</TABLE>

(1) Estimated solely for the purpose of computing the registration fee required
    by Section 6(b) of the Securities Act, and computed pursuant to Rule 457(o)
    of the Securities Act.
                            ------------------------

     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON
SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a), MAY
DETERMINE.

--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
<PAGE>   2

      THE INFORMATION IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. WE
      MAY NOT SELL THESE SECURITIES UNTIL THE REGISTRATION STATEMENT FILED WITH
      THE SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS
      NOT AN OFFER TO SELL THESE SECURITIES, AND WE ARE NOT SOLICITING OFFERS TO
      BUY THESE SECURITIES IN ANY STATE WHERE THE OFFER OR SALE IS NOT
      PERMITTED.

--------------------------------------------------------------------------------
--------------------------------------------------------------------------------

SUBJECT TO COMPLETION -- SEPTEMBER 15, 2000

PROSPECTUS

            , 2000

                               TOMAX CORPORATION

                                      SHARES OF COMMON STOCK
--------------------------------------------------------------------------------

TOMAX CORPORATION

- We develop and sell a web-based software platform called RETAIL.net that
  enables retailers and e-commerce companies to deploy e-business and
  multichannel capabilities.

- Tomax Corporation
  205 North 400 West
  Salt Lake City, Utah 84103
  (801) 990-0909

SYMBOL & MARKET:

- TOMX/Nasdaq National Market
THE OFFERING:
- We are offering                 shares of our common stock.

- The underwriters have an option to purchase an additional
  shares from Tomax to cover over-allotments.

- This is the initial public offering of our common stock.

- We anticipate that the initial public offering price will be between
             and            per share.

- Closing:              , 2000

<TABLE>
<CAPTION>
------------------------------------------------------------------------------
                                                     Per Share         Total
------------------------------------------------------------------------------
<S>                                                  <C>              <C>
Public offering price:                               $                $
Underwriting fees:
Proceeds to Tomax:
------------------------------------------------------------------------------
</TABLE>

     THIS INVESTMENT INVOLVES RISK. SEE "RISK FACTORS" BEGINNING ON PAGE 6.
--------------------------------------------------------------------------------

Neither the SEC nor any state securities commission has determined whether this
prospectus is truthful or complete. Nor have they made, nor will they make, any
determination as to whether anyone should buy these securities. Any
representation to the contrary is a criminal offense.
--------------------------------------------------------------------------------

DONALDSON, LUFKIN & JENRETTE
                      U. S. BANCORP PIPER JAFFRAY
                                                   FAC/EQUITIES
                                                         DLJDIRECT INC.
<PAGE>   3

Artwork

Outside front gate

Top right of page: Tomax logo and name. "Software Engineering for Retail +
Commerce".

Center of page: [Icons of a corporate building, storefront, cash register, and a
male and female face with a speech bubble saying "Neat!" surround a background
image of an electron cloud.]

Gatefold

Right side of spread:

Text: RETAIL.net helps retailers implement e-business and multichannel
strategies. Step 1: Become an e-business: Use RETAIL.net to bring web-based
technology into the enterprise to improve, simplify and rapidly adapt. Step 2:
Implement multichannel services: Use RETAIL.net to create a consistent,
integrated customer experience for the new multichannel customer in the store
and at home.

Top center of spread: RETAIL.net logo. "The e-business platform for multichannel
retail."

[Superimposed on an electron cloud, four graphical icons lie outside a bulls-eye
of 6 concentric circles at compass points. At the north pole sits an icon of an
office building with the caption "Corporate." At the south pole, an icon of a
male and a female face is labeled "Employees." On the west, an icon of a store
is labeled "Stores." To the east, an icon of a cash register labeled
"Customers." A caption falls at each corner between the poles, moving clockwise
from the northwest: "Web-based Retail Operations," "Enterprise Integration,"
Multichannel Services," "Workforce Optimization." The center of the bulls-eye
contains the words "Items & Customers." The left half of circle 2 contains the
curved word "Vendors" with the word "Employees" mirrored on the right. The left
half of circle 3 contains the words "Pricing & Promotions" with the word
"Orders" mirrored on the right. Tangential to the top and bottom of circle 3, a
band containing four horizontal planks extends to the edges of circle 5. From
top to bottom, the planks on the left read "Buying," "Ordering," "Receiving" and
"Reporting," and on the right read "POS," "Kiosk," "Web" and "Call Center." The
top portions of circles 4, 5 and 6 contain the words "Portal / Workflow,"
"Operations Management" and "Integration & Extensibility." The bottom portions
of circles 4 and 5 contain the words "Portal / Workflow" and "Workforce
Management."]

Bottom right corner: Tomax logo.  "Powered by Tomax"

Inside back cover

Top center: Text: Thanks. I'm just browsing!

[four snapshots of customer web sites are captioned "@ work", "@ point-of-sale",
"@ kiosk", "@ home."]

Bottom center of page: RETAIL.net logo. Text: RETAIL.net connects the `dots'
between the retailer's employees at work and the new, multichannel customer at
the point-of-sale, kiosk and at home. Tomax logo. "Powered by Tomax."


<PAGE>   4

     You should rely only on the information contained in this prospectus. We
have not authorized anyone to provide you with information different from that
contained in this prospectus. We are offering to sell shares of common stock and
seeking offers to buy shares of common stock only in jurisdictions where offers
and sales are permitted. The information contained in this prospectus is
accurate only as of the date of this prospectus, regardless of the time of
delivery of this prospectus or of any sale of the common stock.

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                      Page
<S>                                   <C>
Prospectus Summary..................    3
Risk Factors........................    6
Special Note Regarding Forward-
  Looking Information...............   18
Use of Proceeds.....................   19
Dividend Policy.....................   19
Corporate Information...............   19
Capitalization......................   20
Dilution............................   21
Selected Consolidated Financial
  Data..............................   22
Management's Discussion and Analysis
  of Financial Condition and Results
  of Operations.....................   23
</TABLE>

<TABLE>
<CAPTION>
                                      Page
<S>                                   <C>
Business............................   30
Management..........................   42
Related Party Transactions..........   53
Principal Stockholders..............   56
Description of Capital Stock........   58
Shares Eligible for Future Sale.....   60
Underwriting........................   63
Legal Matters.......................   65
Experts.............................   65
Where You Can Find More
  Information.......................   65
Index to Financial Statements.......  F-1
</TABLE>
<PAGE>   5

                               PROSPECTUS SUMMARY

     This summary highlights information contained elsewhere in the prospectus.
You should read the entire prospectus carefully.

     We develop and sell a web-based software platform called RETAIL.net which
is designed to enable retail and e-commerce companies to increase enterprise
operating efficiencies and execute an integrated in-store and online, or
multichannel strategy. Our RETAIL.net solution helps improve business processes,
optimize workforce resources, and enhance the retail customer's in-store and
online experience -- all while simplifying retailers' IT infrastructures. We
also support an Application Services Provider, or ASP, hosted version of our
solution that provides accelerated time-to-benefit for our customers by reducing
implementation timeframes and internal IT staff.

     The flexibility and scalability of the Internet are transforming the retail
industry. According to industry sources, total U.S. retail sales are expected to
grow to $3.1 trillion by 2004 of which online sales are expected to account for
seven percent. Although online sales are lower, traditional retailers are adding
online capabilities to improve service and convenience for their customers. The
Boston Consulting Group has reported that traditional retailers and catalog
companies currently account for 62% of online sales, thereby reflecting
retailers' growing acceptance of an integrated online strategy. In addition, a
recent survey indicates that 83% of retailers believe multichannel strategies
resulted in an overall increase in sales.

     To support multichannel services, retailers are increasingly using
web-based technology to become e-businesses in order to manage enterprise
operations more efficiently, flexibly and quickly on Internet-based
communication networks. This same e-business infrastructure allows retailers to
interact electronically with customers across various demand points, including
point-of-sale, kiosks, call center, and over the Internet.

     RETAIL.net provides an e-business platform to improve operations and
support multichannel retailing. It is comprised of Customer/Transaction
Management, Portal/Workflow and Workforce Management components that are
designed to provide the following benefits:

     Improved, Simplified Business Processes. Our e-business software platform
is designed to support enterprise processes through a browser-based interface
that is consistent, easy to use and flexible. This approach streamlines
operations and reduces training costs, which we believe increases productivity
and decreases costs associated with high employee turnover.

     Enhanced Customer Experience. Our solution is designed to improve the
customer shopping experience by giving customers access to kiosks and online
shopping capabilities that extend the physical store. By connecting sales
channels, retailers can achieve a comprehensive view of their customers and in
turn, use this information for personalized, targeted marketing campaigns.

     Reduced IT Infrastructure Costs. Our web-based e-business platform is
designed to allow retailers to reduce the cost and complexity of their IT
infrastructure, which has historically been based on client/server or
proprietary technology.

     We market and sell our products primarily through our direct sales force
located at our headquarters in Salt Lake City, Utah. We have licensed our
solution to over 75 retailers across a variety of retail segments. Our five
largest customers in 2000, each of whom have purchased at least $500,000 of our
software and services solutions, were Gateway, Gerald Stevens, WH Smith, The
Nutrition Club and 24 Hour Fitness.
                                        3
<PAGE>   6

                                  THE OFFERING

Common stock offered........................                    shares

Common stock to be outstanding after this
offering....................................                    shares

Use of proceeds.............................    To pay dividends on our series A
                                                preferred stock, to redeem our
                                                series B preferred stock and for
                                                working capital and general
                                                corporate purposes, including
                                                sales and marketing and product
                                                development.

Proposed Nasdaq National Market
  symbol........................   "TOMX"

     The number of shares of common stock to be outstanding after this offering
includes:

     - 10,857,143 shares of our common stock outstanding as of August 31, 2000;
       and

     - 421,585 shares of series A preferred stock which shall convert to common
       stock upon the closing of this offering.

     The number of shares of our common stock to be outstanding after the
offering excludes:

     - 935,808 shares issuable upon the exercise of outstanding options issuable
       under our stock plans at a weighted average exercise price of $10.00 per
       share as of August 31, 2000.
                         ------------------------------

     Unless otherwise indicated, all information in this prospectus is based on
the following assumptions:

     - the conversion of all outstanding shares of our series A preferred stock
       into common stock upon the closing of this offering;

     - our reincorporation in Delaware, which will be completed prior to this
       offering; and

     - no exercise of the underwriters' over-allotment option.
                                        4
<PAGE>   7

                      SUMMARY CONSOLIDATED FINANCIAL DATA
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)

     The following table summarizes the consolidated financial data for our
business. You should read the data set forth below together with our
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and our Consolidated Financial Statements and related Notes included
elsewhere in this prospectus.

     The pro forma unaudited basic and diluted net income per common share with
respect to the consolidated statement of operations has been calculated assuming
the following, as if they had occurred on July 1, 1999:

     - the issuance of 421,585 shares of our series A preferred stock to Oracle
       Corporation in July 2000 for $5.0 million, of which $500,000 has been
       placed in an escrow account until July 2001 to cover any indemnification
       obligations with respect to breaches of representations and warranties
       contained in the stock purchase agreement;

     - the issuance of 1,085,714 shares of our series B preferred stock in
       September 2000 in exchange for 1,085,714 shares of our common stock and
       the retirement of these shares of common stock; and

     - the conversion of all outstanding shares of series A preferred stock into
       shares of common stock upon the closing of this offering.

     The consolidated balance sheet data, on a pro forma and pro forma as
adjusted basis, has been calculated assuming all of the foregoing. In addition,
the pro forma as adjusted balance sheet has been calculated assuming: (i) the
sale of           shares of common stock in this offering, at an assumed initial
public offering price of $     per share after deducting estimated underwriting
discounts and commissions and estimated offering costs, (ii) the required
payment of a cash dividend of approximately $3.7 million on our series A
preferred stock, and (iii) the redemption of 1,085,714 shares of our series B
preferred stock for approximately $1.7 million.

<TABLE>
<CAPTION>
                                                                 YEAR ENDED JUNE 30,
                                                             ----------------------------
                                                              1998      1999       2000
<S>                                                          <C>       <C>        <C>
CONSOLIDATED STATEMENT OF OPERATIONS DATA:
Revenues:
  License..................................................  $4,230    $ 6,150    $ 8,973
  Service..................................................   3,115      4,183      5,111
                                                             ------    -------    -------
     Total revenues........................................   7,345     10,333     14,084
Gross profit...............................................   5,865      8,439     10,939
Income from operations.....................................   2,064      2,196        715
Net income.................................................   1,327      1,367        212
Pro forma unaudited basic and diluted net income per common
  share....................................................                       $  0.02
Shares used in computing pro forma unaudited basic net
  income per common share..................................                    10,130,485
Shares used in computing pro forma unaudited diluted net
  income per common shares.................................                    10,193,014
</TABLE>

<TABLE>
<CAPTION>
                                                                AS OF JUNE 30, 2000
                                                       -------------------------------------
                                                                                  PRO FORMA
                                                       ACTUAL      PRO FORMA     AS ADJUSTED
                                                                         (UNAUDITED)
<S>                                                    <C>        <C>            <C>
CONSOLIDATED BALANCE SHEET DATA:
Cash and cash equivalents............................  $   788      $ 5,288        $
Working capital......................................    4,439        9,439
Total assets.........................................   11,911       16,911
Total stockholders' equity...........................    7,637       12,637
</TABLE>

                                        5
<PAGE>   8

                                  RISK FACTORS

     An investment in our common stock involves a high degree of risk. You
should carefully consider the following risks and the other information in this
prospectus before investing in our common stock. Our business and results of
operations could be seriously harmed by any of the following risks. The trading
price of our common stock could decline due to any of these risks, and you may
lose all or part of your investment.

                         RISKS RELATED TO OUR BUSINESS

THE MARKET FOR OUR WEB-BASED SOFTWARE PLATFORM IS NEW AND EVOLVING AND CUSTOMERS
MAY NOT ACCEPT OUR PRODUCT OFFERINGS.

     Our success will depend upon market acceptance of our products. The market
for our products is at an early stage of development and is rapidly evolving.
Because our software platform employs a web-based browser interface to function
and communicate, the deployment of our technology requires retailers to adopt a
new approach that has yet to gain widespread acceptance in the retail industry.
Companies that have already invested substantial resources in traditional
software may be reluctant to adopt a new approach that may replace, limit or
compete with their existing systems. In order to obtain market acceptance, it
may be necessary for us to expend significant funds on marketing to inform
potential customers and the public of the nature of our products and the
perceived benefits of using those products as effective alternatives to
conventional products. There can be no assurance that our products will achieve
market acceptance. As is typical in the case of a new and rapidly evolving
market, demand and market acceptance for Internet-related products, including
our products, will be subject to a high level of uncertainty.

OUR FUTURE OPERATING RESULTS MAY NOT FOLLOW PAST TRENDS DUE TO MANY FACTORS, AND
ANY OF THESE COULD CAUSE OUR STOCK PRICE TO FALL.

     We believe that quarter-to-quarter comparisons of our operating results may
not be a good indication of future performance. It is likely that in some future
quarters our operating results will be below the expectations of public market
analysts and investors due to factors beyond our control, and as a result, the
price of our common stock may fall.

     Factors that may cause our future operating results to be below
expectations and cause our stock price to fall include:

     - lack of demand for and acceptance of our products, product enhancements
       and services; for instance, retailers may resist the adoption of an
       enterprise-wide software solution that employs a web-based architecture;

     - unexpected changes in the development, introduction, timing and
       competitive pricing of our products and services or those of our
       competitors;

     - any inability to expand our direct sales force and indirect marketing
       channels both domestically and internationally;

     - difficulties in recruiting and retaining key personnel in a highly
       competitive recruiting environment;

     - unforeseen reductions or reallocations of our customers' IT
       infrastructure budgets; and

     - any delays or unforeseen costs incurred in integrating technologies and
       businesses we have acquired or may acquire, including our acquisition of
       HeurisTec.

                                        6
<PAGE>   9

BECAUSE A SMALL NUMBER OF CUSTOMERS HAVE ACCOUNTED, AND ARE LIKELY TO CONTINUE
TO ACCOUNT, FOR A SUBSTANTIAL PORTION OF OUR REVENUES, OUR REVENUES COULD
DECLINE DUE TO THE LOSS OR DELAY OF A SINGLE CUSTOMER ORDER.

     A relatively small number of customers account for a significant portion of
our total revenues. The loss or delay of individual orders could have a
significant impact on revenues and operating results. In the year ended June 30,
2000, Gateway accounted for approximately 15% of our total revenues and Gerald
Stevens, Inc. accounted for approximately 14% of our total revenues, and
combined these customers accounted for an aggregate of approximately 29% of our
total revenues. We expect that revenues from a limited number of new customers
will continue to account for a large percentage of total revenues in future
quarters. Our ability to attract new customers will depend on a variety of
factors, including the performance, quality, features and price of our current
and future products. Our failure to add new customers that make significant
purchases of our products and services would reduce our future revenues.

     We record, as deferred revenues, payments from customers that do not meet
our revenue recognition policy requirements. Since only a portion of our revenue
each quarter is recognized from deferred revenues, our quarterly results will
depend primarily upon entering into new contracts that generate revenues for
that quarter. New contracts may not result in revenues in the quarter in which
the contract is signed and commissions become payable, and we may not be able to
predict accurately when revenues from these contracts will be recognized.

IN ORDER TO INCREASE SALES OF OUR PRODUCTS, WE MUST INCREASE OUR DIRECT SALES
FORCE; HOWEVER, HIRING AND INTEGRATING SALES PERSONNEL TAKES TIME AND THERE IS A
SHORTAGE OF QUALIFIED PERSONNEL.

     Our future growth depends on the ability of our direct sales force to
develop customer relationships and increase sales. Our ability to increase sales
will depend on our ability to recruit, train and retain quality sales people who
are able to target customers' senior management, and who can productively
generate and service large accounts.

     There is a shortage of the sales personnel we need and competition for
qualified personnel is intense. In addition, it will take time for new sales
personnel to achieve full productivity. If we are unable to hire or retain
qualified sales personnel, or if newly hired sales personnel fail to develop the
necessary skills or to reach productivity when anticipated, we may not be able
to increase the sales of our products.

OUR RELATIONSHIP WITH ORACLE IS IMPORTANT IN GENERATING SALES OF OUR PRODUCTS.
IF OUR RELATIONSHIP WITH ORACLE ENDS OR IF ORACLE DOES NOT DEVOTE ADEQUATE
RESOURCES TO PROMOTE AND SELL OUR PRODUCTS, OUR REVENUES MAY DECLINE.

     We have established a strategic alliance with Oracle. This alliance is
important to the success of our efforts to grow revenue and depends in part on
the promotion of our products and services by Oracle. However, our agreement
with Oracle is nonexclusive and Oracle can promote third party products to their
customers which compete with our products. Our agreement with Oracle has a three
year term and can be terminated with cause upon 60 days notice. An adverse
change in our relationship with Oracle may seriously impair our efforts to
increase sales of our products.

IF OUR PRODUCTS DO NOT SUCCESSFULLY FUNCTION FOR CUSTOMERS WITH LARGE NUMBERS OF
TRANSACTIONS, CUSTOMERS OR PRODUCT OFFERINGS, WE MAY LOSE SALES AND SUFFER
DECREASED REVENUES.

     Our products must be able to accommodate a large number of transactions,
customers and product offerings. Large scale usage presents significant
technical challenges which are difficult or impossible to predict. To date, our
products have been deployed by only a limited number of customers and,
therefore, we cannot assure you that our products will be able to meet our
customers'

                                        7
<PAGE>   10

demands for large scale usage. If our customers experience difficulty with our
products during periods of high traffic or usage, it could damage our reputation
and reduce our revenues. In addition, the number of transactions that our
software platform can handle is generally dependent on the level of investment a
customer makes in computer equipment, particularly servers. If our customers
fail to adequately budget for the costs of scaling their operations as the
number of transactions they process grows, they may resist the further
investment required for our software platform to operate effectively. In such
event, our reputation could be harmed and our customers may seek to implement
alternative solutions which may be offered by our competitors.

MOST OF OUR REVENUES TO DATE HAVE BEEN DERIVED FROM THE LICENSING OF OUR
SOFTWARE PRODUCTS, AND IF WE FAIL TO SUCCESSFULLY UPGRADE OR ENHANCE OUR
PRODUCTS AND INTRODUCE NEW PRODUCTS, OUR REVENUES WILL DECLINE.

     Most of our revenues to date have been derived from the licensing of our
software products. For the year ended June 30, 2000, 63.7% of our total revenues
were derived from the licensing of our products. Our future revenues will
depend, in significant part, on our successful development and licensing of new
and enhanced versions of our products and of new product offerings. If we are
not able to successfully develop new products or these new products do not
achieve market acceptance, our revenues will be reduced.

OUR PRODUCTS HAVE A LONG AND VARIABLE SALES CYCLE, WHICH MAKES IT DIFFICULT TO
PREDICT OUR QUARTERLY RESULTS AND MAY CAUSE OUR OPERATING RESULTS TO VARY
SIGNIFICANTLY.

     The period between initial contact with a prospective customer and sale of
our products and services varies, but is typically four to seven months. The
licensing of our products is often an enterprise-wide decision by our customers
that involves a significant commitment of resources by us and the customer.
Prospective customers generally consider a wide range of issues before
committing to purchase our products, including product benefits, cost and time
of implementation, ability to operate with existing and future computer systems,
ability to accommodate increased transaction volume and product reliability. As
part of the sales process, we spend a significant amount of resources informing
prospective customers about the use and benefits of our products, which may not
result in a sale, therefore reducing our profitability. As a result of this
sales cycle, our revenues are unpredictable and could vary significantly from
quarter to quarter causing our operating results to vary significantly from
quarter to quarter.

TO MAINTAIN OR GROW OUR LICENSE REVENUES, WE MUST ATTRACT NEW CUSTOMERS ON AN
ONGOING BASIS.

     Most of our revenues are derived from the license of our software
solutions. Once we have recognized revenue from licensing our software to a
customer, we may not receive recurring licensing revenues from this customer.
Although we may receive upgrade or service revenue from a customer to whom we
have licensed our solutions after the quarter in which we recognize the
licensing revenue, this upgrade or service revenue is generally substantially
less than the revenue derived from the license. Therefore, in order for us to
grow our revenue in future quarters we will need to complete the sale of our
products to new customers with whom we may not have pre-existing relationships.

OUR SERVICE REVENUE HAS A SUBSTANTIALLY LOWER MARGIN THAN OUR SOFTWARE LICENSE
REVENUES, AND AN INCREASE IN SERVICES REVENUES RELATIVE TO LICENSE REVENUES
COULD HARM OUR GROSS PROFIT.

     A significant shift in our revenue mix away from license revenues to
service revenues would adversely affect our gross profit. Revenues derived from
services we provide have substantially lower gross profit than revenues derived
from licensing our software. The revenue attributable to services as a
percentage of overall revenues is subject to significant variation based on the
structure and pricing of future arrangements we enter into with customers and
the extent to which our partners provide the

                                        8
<PAGE>   11

implementation, integration and training services requested by our customers. An
increase in the percentage of our total revenues generated by services could
adversely affect our overall gross profits.

OUR PRODUCT OFFERINGS USE DATABASE AND SOFTWARE TECHNOLOGY WE LICENSE FROM
ORACLE, WHICH MAY LIMIT THE APPEAL OF OUR PRODUCTS TO POTENTIAL CUSTOMERS.

     The Customer/Transaction Management and Workforce Management components of
our software platform incorporate database and software development technology
that we license from Oracle. If potential customers are resistant to
implementing a software platform that is based on Oracle technology, they may
not purchase our products.

OUR PRODUCT OFFERINGS USE TECHNOLOGY WE LICENSE FROM LOTUS/IBM, WHICH MAY LIMIT
THE APPEAL OF OUR PRODUCTS TO POTENTIAL CUSTOMERS.

     The Portal/Workflow component of our software platform incorporates
technology that we license from Lotus/IBM. If potential customers are resistant
to implementing a software platform that is based on Lotus Domino, they may not
purchase our products.

WE DEPEND ON TECHNOLOGIES LICENSED TO US BY THIRD PARTIES, AND THE LOSS OR
INABILITY TO MAINTAIN THESE LICENSES COULD PREVENT OR DELAY SALES OF OUR
PRODUCTS.

     We license technologies from third party software providers that we
incorporate into our products. We anticipate that we will continue to license
technologies from third parties in the future. In particular, we license Oracle
database products and Lotus Domino products. The loss of these technologies or
other third-party technologies could prevent sales of our products and increase
our costs until substitute technologies, if available, are developed or
identified, licensed and successfully integrated into our products. Even if
substitute technologies are available, there can be no guarantee that we will be
able to license these technologies on commercially reasonable terms, if at all.

AS WE MODIFY OUR SOFTWARE PLATFORM TO OPERATE WITH OPEN INTERNET STANDARDS, OUR
PRODUCTS MAY SUFFER REDUCED PERFORMANCE.

     We have historically designed our software platform to be closely
compatible with Oracle's technology. Currently, we are in the process of
modifying our software platform to be compatible with evolving Internet-based
open standards such as JAVA technology. However, as we deploy more technology
designed to operate with open standards, the performance of our software
platform may decline. Generally, applications that use an open Internet standard
such as JAVA technology for database access perform more slowly and are less
scalable than applications that are designed to work with specific database
platforms. If our customers experience slower response times or other
performance problems with our products, it could damage our reputation and
reduce our revenues.

OUR ACQUISITIONS COULD BE DIFFICULT TO INTEGRATE, DISRUPT OUR BUSINESS AND
DILUTE STOCKHOLDER VALUE.

     We intend to make investments in or acquire complementary companies,
products and technologies. For example, in March 1999 we completed our
acquisition of HeurisTec Corporation. HeurisTec was our first acquisition of a
business. Accordingly, we have limited organizational experience in acquiring
and integrating businesses and will need to develop the relevant skills if we
are to be successful in realizing the benefits of the HeurisTec acquisition and
future transactions. Assimilating the operations of any company that we buy may
be difficult and time consuming. For example, we are in the process of
completing the integration of the HeurisTec applications with the Oracle
platform, and we cannot assure you that this will be accomplished in a timely
manner, if at all. In addition, we may be unsuccessful in retaining the key
personnel of any acquired company. Assimilating the employees of an acquired
company could prove to be difficult and time consuming

                                        9
<PAGE>   12

due to conflicting corporate cultures and geographically dispersed offices.
Moreover, we do not know and cannot currently predict the accounting treatment
of any future acquisition, in part because we cannot be certain what accounting
regulations, conventions or interpretations may prevail in the future. If we
acquire complementary technologies or products, we could experience difficulties
assimilating these technologies or products into our operations. These
difficulties could disrupt our ongoing business, distract our management and
employees and increase our expenses. Furthermore, we may have to incur debt or
issue equity securities to pay for any future acquisitions, the issuance of
which could be dilutive to our existing stockholders.

IF WE FAIL TO INTRODUCE NEW VERSIONS AND RELEASES OF OUR PRODUCTS IN A TIMELY
MANNER, CUSTOMERS MAY LICENSE COMPETING PRODUCTS AND OUR REVENUES MAY DECLINE.

     We may fail to introduce or deliver new products on a timely basis, if at
all. In the past, we have experienced delays in the commencement of commercial
shipments of enhancements to our products. If we are unable to ship or implement
enhancements to our products when planned, or fail to achieve timely market
acceptance of these enhancements, we may suffer lost sales and could fail to
increase our revenues. Our future operating results will depend on demand for
our products, including new and enhanced releases that are introduced.

WE MAY NOT SUCCESSFULLY ENTER INTERNATIONAL MARKETS OR GENERATE SIGNIFICANT
REVENUES ABROAD, WHICH COULD RESULT IN SLOWER REVENUE GROWTH AND HARM OUR
BUSINESS.

     To date, we have generated limited revenues from sales outside the United
States. We intend to establish offices in selected international markets. If we
fail to sell our products in international markets, we could experience slower
revenue growth, and our business could be harmed. We anticipate that we will
devote significant resources and management attention to expanding international
opportunities. Expanding internationally subjects us to a number of risks,
including:

     - greater difficulty in staffing and managing foreign operations;

     - changes in a specific country's or region's political or economic
       conditions;

     - expenses associated with localizing our products;

     - differing intellectual property rights;

     - protectionist laws and business practices that favor local competitors;

     - longer sales cycles and collection periods or seasonal reductions in
       business activity;

     - multiple, conflicting and changing laws and government regulations; and

     - foreign currency restrictions and exchange rate fluctuations.

IF OUR PRODUCTS DO NOT OPERATE WITH A WIDE VARIETY OF HARDWARE, SOFTWARE AND
OPERATING SYSTEMS USED BY OUR CUSTOMERS, OUR REVENUES WOULD BE HARMED.

     We currently serve a customer base that uses a wide variety of constantly
changing hardware, software applications and operating systems. Our products
will only gain broad market acceptance if they can support a wide variety of
retailers' technology platforms. If our products are unable to support a variety
of these platforms our revenues would be harmed.

DEFECTS IN OUR PRODUCTS COULD DIMINISH DEMAND FOR OUR PRODUCTS AND RESULT IN
LOSS OF REVENUES, DECREASED MARKET ACCEPTANCE, INJURY TO OUR REPUTATION AND
PRODUCT LIABILITY CLAIMS.

     Errors may be found from time to time in our existing, new or enhanced
products after commencement of commercial shipments, resulting in loss of
revenues or injury to our reputation. In

                                       10
<PAGE>   13

the past we have discovered software errors in our products and, as a result,
have experienced delays in the shipment of our products.

     Errors in our products may be caused by defects in third-party software
incorporated into our products. If so, we may not be able to fix these defects
without the cooperation of these software providers. Since these defects may not
be as significant to the software provider as they are to us, we may not receive
the rapid cooperation that we may require. We may not have the contractual right
to access the source code of third-party software and, even if we access the
source code, we may not be able to fix the defect.

     Since our customers use our products for critical business applications
such as e-commerce, any errors, defects or other performance problems could
result in damage to our customers' business. These customers could seek
significant compensation from us for their losses. Even if unsuccessful, a
product liability claim brought against us would likely be time consuming and
costly.

ONLINE SECURITY BREACHES OF CUSTOMER DATA COULD EXPOSE US TO LIABILITY AND HARM
OUR REPUTATION.

     A significant barrier to online commerce and communications is the need for
the secure transmission of confidential information over public networks. There
can be no assurance that advances in computer capabilities, new discoveries in
the field of cryptography, or other events or developments will not result in a
compromise or breach of the algorithms used by us or our agents to protect
customer transaction data. If any such compromise of our security were to occur,
it could have a material adverse effect on our reputation, business, prospects,
financial condition and results of operations. We may be required to expend
significant capital and other resources to protect against such security
breaches or to alleviate problems caused by such breaches. To the extent that
our activities or the activities of third-party contractors involve the storage
and transmission of proprietary information, such as credit card numbers,
security breaches could damage our reputation and expose us to a risk of loss or
litigation and possible liability. There can be no assurance that our security
measures will prevent security breaches or that failure to prevent such security
breaches will not have a material adverse effect on our business, prospects,
financial condition and results of operations.

IF WE DO NOT SUCCESSFULLY MANAGE GROWTH, OUR OPERATIONS WILL BE HARMED.

     There can be no assurance that we will be able to sustain an integrated,
effective management team for a growing, operating enterprise. Our prospects
must be considered in light of the risks, expenses, delays, problems and
difficulties frequently encountered in the management of a business, the
development of products utilizing computers and Internet technologies and the
competitive environment in which we operate. As we continue operations, our
success will depend on our ability to manage continued growth, including
integration of our executive officers, directors, employees, and consultants
into an effective management and technical team. If our management is unable to
integrate these resources and manage growth effectively, the quality of our
products, our ability to retain key personnel, and the results of our operations
will be harmed.

     To manage the expected growth of our operations and personnel, we will be
required to establish a flexible business infrastructure, including in-house
systems for processing transactions; continually implementing new and improved
transaction-processing, operational and financial systems, procedures and
controls; and expanding, training and managing our employee base. We will also
be required to expand our finance, administrative and operations staff. Further,
our management team will be required to maintain and expand relationships with
various third parties necessary to our business, particularly with respect to
our proposed advertising and marketing activities. There can be no assurance
that our current and planned personnel, systems, procedures and controls will be
adequate to support our future operations or that our management team will be
able to hire, train, retain, motivate and manage required personnel or that our
management team will be able to successfully

                                       11
<PAGE>   14

identify, manage and exploit existing and potential market opportunities. If we
are unable to manage growth effectively, our business, prospects, financial
condition and results of operations will be harmed.

IF INCREASED INTERNET BANDWIDTH DOES NOT BECOME MORE WIDELY AVAILABLE AT LOWER
COST, OUR PRODUCTS MAY NOT BE AS ATTRACTIVE TO POTENTIAL CUSTOMERS.

     In order to deliver high quality products, we will need to overcome
bandwidth limitations in the Internet delivery infrastructure, including limited
availability of high-speed networks and transmission lines to our customers.
Because our software platform is based on a web-based infrastructure with
centrally supported applications, the speed and reliability of the network is an
important factor to achieve reduced cost of system ownership. Where limited
bandwidth cannot be overcome, the customer may be forced to install in-store
servers, which increases the total cost of ownership and thereby reduces the
attractiveness of our products. There can be no assurance that future
technologies will decrease or eliminate Internet bandwidth problems or reduce
the costs associated with high-speed networks.

IF WE DO NOT RESPOND ADEQUATELY TO OUR INDUSTRY'S RAPID PACE OF CHANGE, SALES OF
OUR PRODUCTS MAY DECLINE.

     If we are unable to develop new software solutions or enhancements to our
existing products on a timely and cost-effective basis, or if new products or
enhancements do not achieve market acceptance, our sales may decline. The life
cycles of our products are difficult to predict because the market for our
products is new and emerging and is characterized by rapid technological change
and changing customer needs. The introduction of products employing new
technologies could render our existing products or services obsolete and
unmarketable. In developing new products and services, we may:

     - fail to respond to technological changes in a timely or cost-effective
       manner;

     - encounter products, capabilities or technologies developed by others that
       render our products and services obsolete or noncompetitive or that
       shorten the life cycles of our existing products and services;

     - experience difficulties that could delay or prevent the successful
       development, introduction and marketing of these new products and
       services; or

     - fail to achieve market acceptance of our products and services.

OUR FAILURE TO DEVELOP AND MAINTAIN STRONG RELATIONSHIPS WITH SYSTEMS
INTEGRATORS WOULD HARM OUR ABILITY TO MARKET OUR PRODUCTS, WHICH COULD REDUCE
FUTURE REVENUES.

     A portion of our sales are influenced by the recommendation of our products
by systems integrators, consulting firms and other third parties that help
deploy our products for our customers. Indirect sales through third parties
accounted for $2.2 million, or approximately 16%, of our revenue in 2000. Our
inability to obtain the support of these third parties may limit our ability to
penetrate our existing or potential markets. These third parties are under no
obligation to recommend or support our products and could recommend or give
higher priority to the products and services of other companies or to their own
products. A decision by these companies to favor competing products could
negatively affect our revenues.

     If we are unable to establish relationships with systems integrators, we
will have to devote substantially more resources to the sales and marketing of
our products. In many cases, these parties have extensive relationships with our
existing and potential customers and influence the decisions of these customers.
A number of our competitors have long and established relationships with these

                                       12
<PAGE>   15

systems integrators, and as a result, these systems integrators may be more
likely to recommend competitors' products and services.

OUR FAILURE TO DEVELOP AND MAINTAIN STRONG RELATIONSHIPS WITH SYSTEMS
INTEGRATORS WOULD HARM OUR ABILITY TO IMPLEMENT OUR PRODUCTS.

     Systems integrators assist our customers with the installation and
deployment of our products, in addition to those of our competitors, and perform
custom integration of computer systems and software. If we are unable to develop
and maintain relationships with systems integrators, we would be required to
hire additional personnel to install and maintain our products, which would
result in higher expenses.

                     RISKS RELATED TO THE SOFTWARE INDUSTRY

COMPETITION IN OUR MARKETS IS INTENSE AND COULD REDUCE OUR SALES AND MARGINS.

     There are limited barriers to entry to develop products such as ours so it
is likely that the number of competitors will increase. We believe that the
principal competitive factors in our market are brand recognition, content
quality, ease of navigation, personalized services, convenience, price,
accessibility, customer service, reliability and speed of fulfillment. Some of
our potential competitors have longer operating histories, larger customer
bases, greater brand recognition and significantly greater financial, marketing
and other resources than us. Increased competition may result in reduced
operating margins, loss of market share and a diminished brand acceptance. There
can be no assurance that we will be able to compete successfully against future
competitors, and competitive pressures faced by us may have a material adverse
effect on our business, prospects, financial condition and results of
operations. New technologies and the expansion of existing technologies may
increase competitive pressures on us.

BECAUSE COMPETITION FOR QUALIFIED PERSONNEL IS INTENSE, WE MAY NOT BE ABLE TO
RETAIN OR RECRUIT PERSONNEL, WHICH COULD IMPACT THE DEVELOPMENT AND LICENSE OF
OUR PRODUCTS.

     If we are unable to hire or retain qualified personnel, or if newly hired
personnel fail to develop the necessary skills or to reach expected levels of
productivity, our ability to develop and market our products will be weakened.
Our success also depends on the continued contributions of our key management,
programming, sales and marketing and professional services personnel. In
particular, Eric Olafson, our Chairman, President and Chief Executive Officer
would be difficult to replace.

INCREASING GOVERNMENT REGULATION OF THE INTERNET, IMPOSITION OF SALES AND OTHER
TAXES ON PRODUCTS SOLD BY OUR CUSTOMERS OVER THE INTERNET AND PRIVACY CONCERNS
RELATING TO THE INTERNET COULD REDUCE THE SALE OF OUR PRODUCTS AND HARM OUR
BUSINESS.

     Federal, state or foreign agencies may adopt laws or regulations affecting
the use of the Internet as a commercial medium. We expect that laws and
regulations relating to user privacy, pricing, content and quality of products
and services could affect our business.

     Current federal legislation limits the imposition of state and local taxes
on Internet-related sales at this time. Congress may choose not to renew this
legislation in 2001, in which case state and local governments would be free to
impose taxes on electronically purchased goods. The imposition of new sales or
other taxes could limit the growth of Internet commerce in general and, as a
result, the demand for our products and services.

     Businesses use our software to capture information regarding their
customers. Privacy concerns may cause visitors to withhold personal data, which
would limit the effectiveness of our software

                                       13
<PAGE>   16

products. More importantly, even the perception of privacy concerns, whether or
not valid, may inhibit market acceptance of our products.

OUR BUSINESS MAY SUFFER IF WE ARE NOT ABLE TO PROTECT OUR INTELLECTUAL PROPERTY.

     Our success depends on our ability to develop and protect our proprietary
technology and intellectual property rights. We seek to protect our software,
documentation and other written materials primarily through a combination of
trade secret, trademark and copyright laws, confidentiality procedures and
contractual provisions. While we have attempted to safeguard and maintain our
proprietary rights, we do not know whether we have been or will be completely
successful in doing so. Further, our competitors may independently develop or
patent technologies that are substantially equivalent or superior to ours.

     Despite our efforts to protect our proprietary rights, unauthorized parties
may attempt to copy aspects of our products or obtain and use information that
we regard as proprietary. To license certain of our products, we may rely in
part on "shrink wrap" or "point and click" licenses that are not signed by the
end-user and, therefore, may be unenforceable under the laws of certain
jurisdictions. Policing unauthorized use of our products is difficult. While we
are unable to determine the extent to which piracy of our software exists,
software piracy can be expected to be a persistent problem, particularly in
foreign countries where the laws may not protect proprietary rights as fully as
in the United States. We can offer no assurance that our means of protecting our
proprietary rights will be adequate or that our competitors will not reverse
engineer or independently develop similar technology.

IF, IN THE FUTURE, THIRD PARTIES CLAIM THAT OUR PRODUCTS INFRINGE ON THEIR
INTELLECTUAL PROPERTY, WE MAY INCUR SIGNIFICANT COSTS.

     There has been a substantial amount of litigation in the software industry
and the Internet industry regarding intellectual property rights. It is possible
that in the future, third parties may claim that we or our current or potential
future products infringe their intellectual property. We expect that software
product developers and providers of electronic commerce solutions will
increasingly be subject to infringement claims as the number of products and
competitors in our industry segment grows and the functionality of products in
different industry segments overlaps. Any claims, with or without merit, could
be time-consuming, result in costly litigation, cause product shipment delays or
require us to enter into royalty or licensing agreements. Royalty or licensing
agreements, if required, may not be available on terms acceptable to us or at
all, which could seriously harm our business. In addition, should we be found to
have infringed the intellectual property rights of a third party, Oracle would
have the right to terminate our strategic alliance within 60 days.

                         RISKS RELATED TO THIS OFFERING

WE MAY REQUIRE ADDITIONAL FUNDING AND OUR FAILURE TO RAISE THE ADDITIONAL
CAPITAL NECESSARY TO EXPAND OUR OPERATIONS AND INVEST IN NEW PRODUCTS COULD
REDUCE OUR ABILITY TO COMPETE, RESULT IN LOWER REVENUES AND MAY PREVENT US FROM
TAKING ADVANTAGE OF MARKET OPPORTUNITIES.

     Developing comprehensive software applications is time consuming and
requires a substantial investment. In addition, the sale of our products
requires a large investment in a direct sales force and in the sales process. We
expect that the net proceeds from this offering will be sufficient to meet our
working capital and capital expenditure needs for the next twelve months. After
that, we may need to raise additional funds, and we may not be able to obtain
additional financing on favorable

                                       14
<PAGE>   17

terms, or at all. If we need additional capital and cannot raise it on
acceptable terms, we may not be able to, among other things:

     - develop or enhance our products and services;

     - acquire technologies, products or businesses;

     - expand operations in the United States or internationally;

     - hire, train and retain employees; or

     - respond to competitive pressures or unanticipated capital requirements.

     Our failure to do any of these things could result in lower revenues and
could harm our business.

OUR DIRECTORS AND EXECUTIVE OFFICERS WILL RETAIN SIGNIFICANT CONTROL OVER US
AFTER THE OFFERING, WHICH MAY LEAD TO CONFLICTS WITH OTHER STOCKHOLDERS OVER
CORPORATE GOVERNANCE.

     Following the completion of this offering, our directors, executive
officers and holders of 5% or more of our outstanding common stock will
beneficially own approximately      % of our outstanding common stock. Eric
Olafson, our Chairman, President and Chief Executive Officer, will beneficially
own approximately      % of our common stock after this offering. These
stockholders, acting together, and Eric Olafson individually, will be able to
significantly influence all matters requiring approval by our stockholders,
including the election of directors and significant corporate transactions, such
as mergers or other business combination transactions. This control may delay or
prevent a third party from acquiring or merging with us.

NEW INVESTORS IN OUR COMMON STOCK WILL EXPERIENCE IMMEDIATE AND SUBSTANTIAL
DILUTION.

     The initial public offering price will be substantially higher than the
book value per share of our common stock. Investors purchasing common stock in
this offering will, therefore, incur immediate dilution of $     in net tangible
book value per share of common stock, based on an assumed initial public
offering price of $     per share. In addition, the number of shares available
for issuance under our stock option and employee stock purchase plans will
automatically increase without stockholder approval. Investors will incur
additional dilution upon the exercise of outstanding stock options. See
"Dilution."

OUR STOCK PRICE MAY BE VOLATILE BECAUSE OF FACTORS BEYOND OUR CONTROL, AND YOU
MAY LOSE ALL OR A PART OF YOUR INVESTMENT.

     The market prices of stock for technology companies, particularly following
an initial public offering, frequently reach levels that bear no relationship to
the past or present operating performance of those companies. These market
prices may not be sustainable and may be subject to wide variations. Our stock
may be volatile because our shares have not been publicly traded. Following this
offering, the market price for our common stock may experience a substantial
decline. The market price of our common stock may fluctuate significantly in
response to a number of factors, most of which are beyond our control,
including:

     - changes in securities analysts' estimates of our financial performance;

     - fluctuations in stock market prices and volumes, particularly among
       securities of technology companies;

     - discussion of our company or stock price in online investor communities
       such as chat rooms;

     - changes in market valuations of similar companies;

                                       15
<PAGE>   18

     - announcements by us or our competitors of significant contracts, new
       technologies, acquisitions, commercial relationships, joint ventures or
       capital commitments;

     - variations in our quarterly operating results;

     - loss of a major customer or failure to complete significant commercial
       contracts;

     - loss of a relationship with a major systems integrator; and

     - additions or departures of key personnel.

     An active public market for our common stock may not develop or be
sustained after the offering. We negotiated and determined the initial public
offering price with representatives of the underwriters and this price may not
be indicative of prices that will prevail in the trading market. As a result,
you may be unable to sell your shares of common stock at or above the offering
price.

WE ARE AT RISK OF SECURITIES CLASS ACTION LITIGATION DUE TO OUR EXPECTED STOCK
PRICE VOLATILITY.

     In the past, securities class action litigation has often been brought
against a company following a decline in the market price of its securities.
This risk is especially acute for us because technology companies have
experienced greater than average stock price volatility in recent years and, as
a result, have been subject to, on average, a greater number of securities class
action claims than companies in other industries. We may in the future be the
target of similar litigation. Securities litigation could result in substantial
costs and divert management's attention and resources, and could harm our
business.

WE HAVE IMPLEMENTED ANTI-TAKEOVER PROVISIONS WHICH COULD DISCOURAGE OR PREVENT A
TAKEOVER, EVEN IF AN ACQUISITION WOULD BE BENEFICIAL TO OUR STOCKHOLDERS.

     Provisions of our certificate of incorporation, bylaws and Delaware law,
and the terms of our stock option agreements with our executive officers, could
make it more difficult for a third party to acquire us, even if doing so would
be beneficial to our stockholders. These provisions include:

     - establishing a classified board of directors requiring that not all
       members of the board may be elected at one time;

     - authorizing the issuance of "blank check" preferred stock that could be
       issued by our board of directors to increase the number of outstanding
       shares and thwart a takeover attempt;

     - prohibiting cumulative voting in the election of directors, which would
       otherwise allow less than a majority of stockholders to elect director
       candidates;

     - denying stockholders the ability to call special meetings of
       stockholders;

     - prohibiting stockholder actions by written consent and requiring all
       stockholder actions to be taken at a meeting of our stockholders; and

     - establishing advance notice requirements for nominations for election to
       the board of directors or for proposing matters that can be acted upon by
       stockholders at stockholder meetings;

     - requiring the approval of at least 66 2/3 of our voting stock to amend
       the provisions of our certificate of incorporation establishing a
       classified board of directors and prohibiting stockholder action by
       written consent; and

     - a term in our stock option agreements with our executive officers
       providing automatic acceleration of vesting for options upon a change of
       control of Tomax.

     In addition, Section 203 of the Delaware General Corporations Law may
discourage, delay or prevent a change in control of Tomax.

                                       16
<PAGE>   19

THERE MAY BE SALES OF A SUBSTANTIAL AMOUNT OF OUR COMMON STOCK AFTER THIS
OFFERING THAT COULD CAUSE OUR STOCK PRICE TO FALL.

     Our current stockholders hold a substantial number of shares, which they
will be able to sell in the public market in the near future. Sales of a
substantial number of shares of our common stock within a short period of time
after this offering could cause our stock price to fall. In addition, the sale
of these shares could impair our ability to raise capital through the sale of
additional stock. See "Shares Eligible for Future Sale."

WE HAVE BROAD DISCRETION TO USE THE OFFERING PROCEEDS AND HOW WE USE THESE
PROCEEDS MAY NOT YIELD A FAVORABLE RETURN.

     Our management may spend most of the proceeds from this offering in ways
with which some stockholders may not agree. The majority of the net proceeds of
this offering are not allocated for specific uses other than working capital and
general corporate purposes. We can not assure you that the proceeds will be
invested to yield a favorable return. See "Use of Proceeds."

                                       17
<PAGE>   20

               SPECIAL NOTE REGARDING FORWARD-LOOKING INFORMATION

     This prospectus contains forward-looking statements in "Prospectus
Summary," "Risk Factors," "Management's Discussion and Analysis of Financial
Condition and Results of Operations," "Business" and elsewhere. These statements
relate to future events or our future financial performance. In some cases, you
can identify forward-looking statements by terminology such as "may," "will,"
"should," "could," "expect," "plans," "anticipates," "believes," "estimates,"
"predicts," "potential" or "continue" or the negative of these terms or other
comparable terminology. These statements are only predictions and involve known
and unknown risks, uncertainties and other factors, including the risks
described under "Risk Factors," that may cause our or our industry's actual
results, levels of activity, performance or achievements to be materially
different from any future results, levels of activity, performance or
achievements expressed or implied by these forward-looking statements.

     Although we believe that the expectations reflected in the forward-looking
statements are reasonable, we cannot guarantee future results, levels of
activity, performance or achievements. Moreover, neither we nor any other person
assumes responsibility for accuracy and completeness of these statements. Except
as may be required by law, we are under no duty to update any of the
forward-looking statements after the date of this prospectus to conform these
statements to future results.

                                       18
<PAGE>   21

                                USE OF PROCEEDS

     We estimate that our net proceeds from the sale of the
shares of common stock we are offering will be approximately $          at an
assumed initial public offering price of $     per share after deducting
estimated underwriting discount and estimated offering costs. If the
underwriters fully exercise their over-allotment option, we estimate that the
net proceeds will be approximately $          .

     We will use approximately $3.7 million of the net proceeds of this offering
to pay a dividend on our series A preferred stock. We intend to use
approximately $1.7 million of the net proceeds of this offering to redeem our
series B preferred stock. We expect to use the remainder of the net proceeds for
working capital and general corporate purposes, including sales and marketing
and product development. We will have broad discretion in the allocation of the
net proceeds of this offering. A portion of the net proceeds may also be used to
acquire or invest in complementary businesses, technologies, product lines, or
products. However, we have no current plans, agreements, or commitments with
respect to any such acquisitions or investments, and we are not currently
engaged in any negotiations with respect to any such transactions. Pending such
uses, the net proceeds of this offering will be invested in short term,
interest-bearing, investment grade securities.

                                DIVIDEND POLICY

     Other than the dividend of $3.7 million that we will pay to the holders of
the series A preferred stock in connection with the closing of this offering, we
have never declared or paid cash dividends on our capital stock. We currently
intend to retain our future earnings to finance the growth and development of
our operations; therefore, we do not anticipate declaring or paying cash
dividends on our common stock for the foreseeable future. Any future
determination to declare or pay dividends will be at the discretion of our board
of directors and will be dependent upon our financial condition, results of
operations, capital requirements, and such other factors as our board of
directors deems relevant.

                             CORPORATE INFORMATION

     We were incorporated in the State of Utah as Tomax Software Inc. in
December 1981 and changed our name to Tomax technologies inc. in March 1988. We
will reincorporate in Delaware as Tomax Corporation prior to the completion of
this offering. Our principal executive offices are located at 205 North 400
West, Salt Lake City, Utah 84103 and our telephone number is 801-990-0909. Our
web site address is www.tomax.com and we do not intend for information contained
on our web site to be considered a part of this prospectus. RETAIL.net is one of
our registered trademarks, and all other trademarks and tradenames in this
prospectus are the property of their respective owners. Unless otherwise
indicated, all information in this prospectus assumes our reincorporation in the
State of Delaware.

                                       19
<PAGE>   22

                                 CAPITALIZATION
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

     The following table sets forth the following information as of June 30,
2000:

     - our actual capitalization;

     - our pro forma capitalization, which gives effect to (i) the issuance of
       421,585 shares of our series A preferred stock to Oracle Corporation in
       July 2000 for $5.0 million, of which $500,000 has been placed in an
       escrow account until July 2001 to cover any indemnification obligations
       with respect to breaches of representations and warranties contained in
       the stock purchase agreement, (ii) the issuance of 1,085,714 shares of
       our series B preferred stock in September 2000 in exchange for 1,085,714
       shares of our common stock and the retirement of these shares of common
       stock and (iii) the conversion of all outstanding shares of series A
       preferred stock into shares of common stock upon the closing of this
       offering; and

     - our pro forma as adjusted capitalization, which gives effect to (i) the
       required payment of a cash dividend of approximately $3.7 million on our
       series A preferred stock, (ii) the redemption of 1,085,714 shares of our
       series B preferred stock for approximately $1.7 million, and (iii) the
       sale of                shares of common stock in this offering, at an
       assumed initial public offering price of $     per share after deducting
       estimated underwriting discounts and estimated offering costs.

<TABLE>
<CAPTION>
                                                                AS OF JUNE 30, 2000
                                                         ----------------------------------
                                                                                 PRO FORMA
                                                         ACTUAL    PRO FORMA    AS ADJUSTED
                                                                         (UNAUDITED)
<S>                                                      <C>       <C>          <C>
Long term debt, net of current portion.................  $  177     $   177       $
                                                         ------     -------       -------
Series A preferred stock, no par value; no shares
  authorized, issued and outstanding, actual, pro forma
  and pro forma as adjusted............................      --          --
                                                         ------     -------       -------
Stockholder's equity:
  Series B preferred stock, no par value; no shares
     authorized, issued and outstanding, actual;
     1,085,714 shares authorized, issued and
     outstanding, pro forma and no shares issued and
     outstanding pro forma as adjusted.................      --       1,686
  Common stock, no par value; 50,000,000 shares
     authorized, 10,857,143 shares issued and
     outstanding, actual; 50,000,000 shares authorized,
     10,193,014 shares issued and outstanding, pro
     forma;           shares authorized,
     shares issued and outstanding, pro forma as
     adjusted..........................................   3,151       6,465
  Retained earnings....................................   4,486       4,486
                                                         ------     -------       -------
  Total stockholders' equity...........................   7,637      12,637
                                                         ------     -------       -------
     Total capitalization..............................  $7,814     $12,814       $
                                                         ======     =======       =======
</TABLE>

     This table excludes the following shares:

     - 935,808 shares of our common stock issuable upon exercise of outstanding
       options under our stock plans as of August 31, 2000 at a weighted average
       price of $10.00.

                                       20
<PAGE>   23

                                    DILUTION

     Our pro forma net tangible book value as of June 30, 2000 was approximately
$10.3 million or $1.02 per share. Pro forma net tangible book value per share is
equal to the amount of our pro forma total tangible assets less our total
liabilities, divided by the number of outstanding shares of our common stock,
assuming the issuance of 421,585 shares of our series A preferred stock for $5.0
million of which $500,000 has been placed in an escrow account until July 2001
to cover any indemnification obligations with respect to breaches of
representations and warranties contained in the stock purchase agreement, the
exchange of the 1,085,714 series B preferred stock for common stock and the
retirement of all of these shares of common stock and the conversion of all
outstanding shares of the series A preferred stock into shares of common stock.

     New investors who purchase shares in this offering will be diluted to the
extent of the difference between the initial public offering price per share of
our common stock and the pro forma net tangible book value per share of common
stock immediately after completion of this offering. After giving effect to the
issuance and sale of           shares of common stock in this offering at an
assumed initial public offering price of $     per share, after deducting the
estimated underwriting discounts and estimated offering costs, our pro forma net
tangible book value at June 30, 2000 would have been approximately $
million or $     per share. This represents an immediate increase of pro forma
net tangible book value of $     per share to existing stockholders and an
immediate dilution in pro forma net tangible book value of $     per share to
new investors. The following table illustrates this per share dilution:

<TABLE>
<S>                                                           <C>      <C>
Assumed initial public offering price per share.............           $
  Pro forma net tangible book value per share as of June 30,
     2000...................................................  $
  Increase in pro forma net tangible book value per share
     attributable to new investors..........................
                                                              ------
Pro forma net tangible book value per share after this
  offering..................................................           $
                                                                       ------
Dilution per share to new investors.........................
                                                                       ======
</TABLE>

     The following table sets forth, on a pro forma basis as of June 30, 2000,
the differences between the existing stockholders and new investors who purchase
shares of common stock in this offering with respect to the (1) number of shares
of common stock purchased from us, (2) total consideration paid, and (3) average
price paid per share.

<TABLE>
<CAPTION>
                                                                    TOTAL
                                          SHARES PURCHASED      CONSIDERATION
                                          -----------------    ----------------    AVERAGE PRICE
                                          NUMBER    PERCENT    AMOUNT   PERCENT      PER SHARE
<S>                                       <C>       <C>        <C>      <C>        <C>
Existing stockholders...................       --         %    $  --          %       $   --
New investors...........................
                                          -------    -----     ------    -----        ------
  Total.................................             100.0%    $         100.0%       $
                                          =======    =====     ======    =====        ======
</TABLE>

     This table excludes the following shares:

     - 935,808 shares of common stock issuable upon exercise of outstanding
       options under our stock plans as of August 31, 2000 at a price of $10.00.

     To the extent outstanding options are exercised, there will be further
dilution to new investors.

                                       21
<PAGE>   24

                      SELECTED CONSOLIDATED FINANCIAL DATA
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)

     The following selected financial data should be read in conjunction with
our consolidated financial statements and related notes and with "Management's
Discussion and Analysis of Financial Condition and Results of Operations"
included elsewhere in this prospectus. The consolidated statement of operations
data for the years ended June 30, 1998, 1999 and 2000 and the consolidated
balance sheet data as of June 30, 1999 and 2000 are derived from our audited
financial statements included elsewhere in the prospectus. The consolidated
statement of operations data for the years ended June 30, 1996 and 1997 and the
consolidated balance sheet data as of June 30, 1996 and 1997 are derived from
our unaudited financial statements. The consolidated balance sheet data as of
June 30, 1998 is derived from our audited financial statements not included
herein.

<TABLE>
<CAPTION>
                                                               YEAR ENDED JUNE 30,
                                              ------------------------------------------------------
                                                 1996          1997        1998     1999
                                              (UNAUDITED)   (UNAUDITED)                       2000
<S>                                           <C>           <C>           <C>      <C>       <C>
CONSOLIDATED STATEMENT OF OPERATIONS DATA:
  Revenues:
     License................................    $2,486        $1,877      $4,230   $ 6,150   $ 8,973
     Service................................       807         1,703       3,115     4,183     5,111
                                                ------        ------      ------   -------   -------
       Total revenues.......................     3,293         3,580       7,345    10,333    14,084
                                                ------        ------      ------   -------   -------
  Cost of revenues:
     License................................        35            42          57        98       147
     Service................................       375           696       1,423     1,796     2,998
                                                ------        ------      ------   -------   -------
       Total cost of revenues...............       410           738       1,480     1,894     3,145
                                                ------        ------      ------   -------   -------
  Gross profit..............................     2,883         2,842       5,865     8,439    10,939
                                                ------        ------      ------   -------   -------
  Operating expenses:
     Sales and marketing....................       485           441         324     1,250     1,865
     Product development....................     1,322         1,744       2,319     3,170     5,041
     General and administrative.............       679         1,020       1,158     1,656     2,704
     Amortization of goodwill...............        --            --          --       167       614
                                                ------        ------      ------   -------   -------
       Total operating expenses.............     2,486         3,205       3,801     6,243    10,224
                                                ------        ------      ------   -------   -------
  Income (loss) from operations.............       397          (363)      2,064     2,196       715
  Interest income, net......................        66            63          66        96        78
                                                ------        ------      ------   -------   -------
  Income (loss) before income taxes.........       463          (300)      2,130     2,292       793
  Provision (benefit) for income taxes......       177          (107)        803       925       581
                                                ------        ------      ------   -------   -------
  Net income (loss).........................    $  286        $ (193)     $1,327   $ 1,367   $   212
                                                ======        ======      ======   =======   =======
  NET INCOME (LOSS) PER SHARE:
     Basic and diluted......................    $ 0.03        $(0.02)     $ 0.13   $  0.13   $  0.02
                                                ======        ======      ======   =======   =======
  SHARES USED IN PER SHARE CALCULATION:
     Basic..................................     9,819         9,985      10,000    10,209    10,795
     Diluted................................     9,819         9,985      10,000    10,232    10,857
</TABLE>

<TABLE>
<CAPTION>
                                                                  AS OF JUNE 30,
                                              ------------------------------------------------------
                                                 1996          1997        1998     1999
                                              (UNAUDITED)   (UNAUDITED)                       2000
<S>                                           <C>           <C>           <C>      <C>       <C>
CONSOLIDATED BALANCE SHEET DATA:
  Cash and cash equivalents.................    $1,202        $1,361      $1,595   $ 2,944   $   788
  Working capital...........................     1,770         1,547       2,685     3,565     4,439
  Total assets..............................     2,419         3,231       4,990    10,528    11,911
  Total stockholders' equity................     1,774         1,731       3,058     7,425     7,637
</TABLE>

                                       22
<PAGE>   25

                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

     You should read the following discussion and analysis of our financial
condition and results of operations in conjunction with our financial statements
and related notes included elsewhere in this prospectus. This discussion and
analysis contains forward-looking statements that involve risks, uncertainties
and assumptions. Our actual results may differ materially from those anticipated
in these forward-looking statements as a result of a number of factors,
including, but not limited to, those set forth under "Risk Factors" and
elsewhere in this prospectus.

OVERVIEW

     We provide a web-based software platform called RETAIL.net that enables
retail and e-commerce companies to increase enterprise operating efficiencies
and rapidly execute a fully integrated multichannel strategy. A majority of our
revenues is derived from licenses related to our RETAIL.net software solution.
Prior to 1998, license revenues were derived from our predecessor solution,
CHAINware, which we continue to license. Revenues subsequent to March 1999
include the Portal/Workflow software component, developed internally and
introduced at that time, and revenues subsequent to March 1999 include the
Workforce Management component acquired in connection with the purchase of
HeurisTec Corporation. Service revenue, which is also a significant portion of
our revenues, is derived from project management, system planning, design,
custom modifications, training and support services.

     In March 1999, we acquired HeurisTec Corporation. Prior to the acquisition,
HeurisTec developed and marketed labor-scheduling systems for the retail
industry. Pursuant to the agreement, we paid $3,407,000 which consisted of
857,143 shares of our common stock and $407,000 of cash. The excess of the
purchase price over the estimated fair market value of the net assets acquired
was $3,072,000 and was capitalized as goodwill to be amortized over a period of
five years. The acquisition was recorded using the purchase method of
accounting. The operations of HeurisTec included in our results of operations
from March 1999.

     We derive our revenues from two sources: licenses and services.

     License. License revenues are derived from the sale of our software
products and subsequent upgrades to our customers. We price our software based
on the number of components licensed and the number of locations at which our
software is deployed. We recognize license revenues when a license agreement has
been signed, the software has been delivered, there are no uncertainties
surrounding product acceptance, the fees are considered fixed or determinable
and collection is considered probable. Most customers who license our software
enter into annual upgrade agreements. The pricing of these agreements varies in
proportion to the related license fee. Upgrades are billed annually, quarterly
or monthly as specified in the customer's contract. We recognize upgrade
revenues ratably over the term of the agreement.

     Service. Service revenues are derived primarily from project management,
system planning, design, custom modifications, training and support services. We
generally bill services on a time-and-materials basis, where we recognize
revenue as the work is performed, or a fixed fee basis, where we recognize
revenue based on percentage of work completed, provided that collection is
deemed probable.

     We market our software and related services primarily through our direct
sales force located in Salt Lake City, Utah. We also market indirectly through
alliances with third parties including Oracle, with which we entered into an
alliance agreement in July 2000. Indirect sales accounted for approximately $1.5
million, $2.0 million, and $2.2 million in 1998, 1999 and 2000. We derived more
than 10% of our revenues from two large customers during 2000. Gateway accounted
for 15% of total

                                       23
<PAGE>   26

revenues and Gerald Stevens Inc. accounted for 14% of total revenues. To date,
revenues have been derived primarily from customers in the United States.
However, we are currently working with potential customers in Europe and Japan
and believe that international revenues will increase as a percentage of our
total revenues in the future. Revenues from customers located outside of the
United States were $1.1 million, $457,000 and $980,000 in 1998, 1999 and 2000.
All of our revenues are billed and collected in U.S. dollars.

RESULTS OF OPERATIONS

     The following table presents selected consolidated financial data for the
periods indicated as a percentage of our total revenue. Our historical operating
results are not necessarily indicative of the results to be expected for any
future period.

<TABLE>
<CAPTION>
                                                                YEAR ENDED JUNE 30,
                                                              -----------------------
                                                              1998     1999     2000
<S>                                                           <C>      <C>      <C>
Revenues:
  License...................................................   57.6%    59.5%    63.7%
  Service...................................................   42.4     40.5     36.3
                                                              -----    -----    -----
     Total revenues.........................................  100.0    100.0    100.0
                                                              -----    -----    -----
Cost of revenues:
  License...................................................    0.8      0.9      1.0
  Service...................................................   19.3     17.4     21.3
                                                              -----    -----    -----
     Total cost of revenues.................................   20.1     18.3     22.3
                                                              -----    -----    -----
Gross profit................................................   79.9     81.7     77.7
                                                              -----    -----    -----
Operating expenses:
  Sales and marketing.......................................    4.4     12.1     13.2
  Product development.......................................   31.6     30.7     35.8
  General and administrative................................   15.8     16.0     19.2
  Amortization of goodwill..................................     --      1.6      4.4
                                                              -----    -----    -----
     Total operating expenses...............................   51.8     60.4     72.6
                                                              -----    -----    -----
Income from operations......................................   28.1     21.3      5.1
Interest income, net........................................    0.9      0.9      0.5
                                                              -----    -----    -----
Income before income taxes..................................   29.0     22.2      5.6
Provision for income taxes..................................   10.9      9.0      4.1
                                                              -----    -----    -----
Net income..................................................   18.1%    13.2%     1.5%
                                                              =====    =====    =====
</TABLE>

YEARS ENDED JUNE 30, 1998, 1999 AND 2000

     REVENUES

     Total Revenues. Total revenues were $7.3 million, $10.3 million and $14.1
million in 1998, 1999 and 2000, representing increases of 41.1% from 1998 to
1999 and 36.9% from 1999 to 2000.

     License. License revenues were $4.2 million, $6.2 million and $9.0 million
in 1998, 1999 and 2000, representing increases of $2.0 million, or 47.6%, from
1998 to 1999 and $2.8 million, or 45.2%, from 1999 to 2000. The increases in
license revenue from 1998 and 1999 and from 1999 to 2000 were due primarily to
the launch and increased acceptance of RETAIL.net, which was introduced in 1998,
and increased upgrade revenue from our installed customers. Additionally, the
increase in license revenue from 1999 to 2000 was due in part to the
commencement of sales of Workforce

                                       24
<PAGE>   27

Management, a component of RETAIL.net, which we obtained in the acquisition of
HeurisTec in March 1999.

     Service. Service revenues were $3.1 million, $4.2 million and $5.1 million
in 1998, 1999 and 2000, representing increases of $1.1 million, or 35.5% from
1998 to 1999 and $900,000, or 21.4% from 1999 to 2000. The increases from 1998
to 1999 and from 1999 to 2000 were due to an increase in the number and size of
new consulting service contracts primarily related to an increase in our
customer base. We intend to expand our services group to meet the demands of our
customers and third-party systems integrators, consultants and ASP partners.

     COST OF REVENUES

     License. Cost of license revenues consists primarily of personnel related
expenses. Cost of license revenues was $57,000, $98,000 and $147,000 for 1998,
1999 and 2000 and represent less than 2% of sales. Increases in cost of license
revenues were due to an increase in the number of licenses sold.

     Service. Cost of service revenues consists primarily of salaries and other
personnel-related expenses, facility expenses, technical support and training of
service personnel. Cost of service revenues was $1.4 million, $1.8 million and
$3.0 million in 1998, 1999 and 2000, representing increases of $400,000, or
28.6% from 1998 to 1999 and $1.2 million, or 66.7% from 1999 to 2000. These
amounts represented 45.7%, 42.9% and 58.7% of service revenues for 1998, 1999
and 2000. These increases in 1999 and 2000 resulted from the expansion of our
consulting services, technical support and training organizations to support the
growth in our customer base. We expect cost of service revenues to increase in
absolute dollars in the future as we continue to expand these organizations.

     OPERATING EXPENSES

     Sales and Marketing. Sales and marketing expenses consist primarily of
costs of our direct sales and marketing personnel, commissions, trade shows,
advertisements, promotional activities and media events. Sales and marketing
expenses were $324,000, $1.3 million and $1.9 million in 1998, 1999 and 2000,
representing increases of $1.0 million, or 309% from 1998 to 1999 and $600,000,
or 46.2% from 1999 to 2000. The increase in sales and marketing expenses from
1998 to 1999 was primarily due to increases of $763,000 in salaries, commissions
and related expenses and $130,000 in marketing, advertising and trade shows. The
increase in sales and marketing expense from 1999 to 2000 was primarily due to
increases of $194,000 in salaries, commissions and related expenses and $332,000
in advertising and trade shows. Sales and marketing expenses represented 4.4%,
12.1% and 13.2% of total revenue in 1998, 1999 and 2000. We plan to invest
substantial resources to increase our sales force and to execute marketing
programs that build brand awareness. As a result, we expect sales and marketing
expenses to increase in future periods.

     Product Development. Product development expenses consist primarily of
personnel and related expenses, including payroll, employee benefits, facility
and equipment and software to develop and test our products. Product development
expenses were $2.3 million, $3.2 million and $5.0 million in 1998, 1999 and
2000, representing increases of $900,000, or 39.1% from 1998 to 1999 and $1.8
million, or 56.3% from 1999 to 2000. The increase in product development
expenses was primarily due to an increase in the number of employees hired and
their related expenses. Compensation and related expenses increased $816,000
from 1998 to 1999 and $1.8 million from 1999 to 2000. Product development
expenses represented 31.6%, 30.7% and 35.8% of total revenue in 1998, 1999 and
2000. We have expensed all software development costs as incurred. We expect
product development expenses to increase in absolute dollars in the future as we
continue to develop new solutions and enhance existing products.

                                       25
<PAGE>   28

     General and Administrative. General and administrative expenses consist
primarily of personnel and related expenses and costs associated with our
finance, human resources, legal and other administrative functions. General and
administrative expenses were $1.2 million, $1.7 million and $2.7 million in
1998, 1999 and 2000, representing increases of $500,000, or 41.7% from 1998 to
1999 and $1.0 million, or 58.8% from 1999 to 2000. The increase in general and
administrative expenses from 1998 to 1999 was primarily due to an increase in
salaries and related costs of $228,000 and administrative support costs of
$111,000. The increase in general and administrative expenses from 1999 to 2000
was primarily due to an increase in salaries and related costs of $538,000,
facilities related costs of $208,000 and administrative support costs of
$296,000. General and administrative expenses represented 15.8%, 16.0% and 19.2%
of total revenue in 1998, 1999 and 2000. We expect total general and
administrative expenses to increase in absolute dollars in the future as we
continue to expand our administrative staff and facilities to support larger
operations.

     Amortization of Goodwill. In March 1999, we acquired HeurisTec in a
transaction accounted for as a purchase. Total goodwill associated with the
purchase was $3.1 million. The goodwill is being amortized over a five year
period that began in March 1999. Amortization of goodwill was $167,000 and
$614,000 in 1999 and 2000.

     Interest Income, Net. Interest income, net, was $66,000, $96,000, and
$78,000 in 1998, 1999 and 2000. Interest income, net, is derived from average
cash balances in bank accounts.

     Provision for Income Taxes. Provision for income taxes was $803,000,
$925,000 and $581,000 in 1998, 1999 and 2000. The effective income tax rate was
37.7%, 40.4% and 73.3% in 1998, 1999 and 2000. The increase in the effective tax
rate from 1998 to 1999 and from 1999 to 2000 is due to non-deductible goodwill
amortization related to our acquisition of HeurisTec. We expect to incur non-
deductible amortization expense associated with the HeurisTec transaction of
approximately $614,000 annually through 2004.

                                       26
<PAGE>   29

QUARTERLY RESULTS OF OPERATIONS

     The following table sets forth the unaudited statement of operations data
for the four quarters ended June 30, 2000, as well as such data expressed as a
percentage of total revenues for the periods indicated. This data has been
derived from our unaudited financial statements that have been prepared on the
same basis as the audited financial statements included elsewhere in this
prospectus, and, in the opinion of our management, include all adjustments,
consisting of normal recurring adjustments, necessary for a fair presentation of
the information when read in conjunction with the financial statements and the
notes thereto included in this prospectus. Our quarterly operating results have
varied substantially in the past and may vary substantially in the future. You
should not draw any conclusions about our future results for any period from the
results of operations for any particular quarter.

<TABLE>
<CAPTION>
                                                             QUARTER ENDED
                                         ------------------------------------------------------
                                         SEPTEMBER 30,    DECEMBER 31,    MARCH 31,    JUNE 30,
                                             1999             1999          2000         2000
                                                      (IN THOUSANDS AND UNAUDITED)
<S>                                      <C>              <C>             <C>          <C>
STATEMENT OF OPERATIONS DATA:
  Revenues:
     License...........................     $1,052           $1,668        $2,883       $3,370
     Service...........................      1,344            1,241           828        1,698
                                            ------           ------        ------       ------
       Total revenues..................      2,396            2,909         3,711        5,068
                                            ------           ------        ------       ------
  Cost of revenues:
     License...........................         34               36            38           39
     Service...........................        573              714           692        1,019
                                            ------           ------        ------       ------
       Total cost of revenues..........        607              750           730        1,058
                                            ------           ------        ------       ------
  Gross profit.........................      1,789            2,159         2,981        4,010
                                            ------           ------        ------       ------
  Operating expenses:
     Sales and marketing...............        397              456           464          548
     Product development...............      1,125            1,337         1,341        1,238
     General and administrative........        773              616           647          668
     Amortization of goodwill..........        153              154           154          153
                                            ------           ------        ------       ------
       Total operating expenses........      2,448            2,563         2,606        2,607
                                            ------           ------        ------       ------
  Income (loss) from operations........       (659)            (404)          375        1,403
  Interest income, net.................         26               26            17            9
                                            ------           ------        ------       ------
  Income (loss) before income taxes....       (633)            (378)          392        1,412
  Provision (benefit) for income
     taxes.............................       (463)            (277)          288        1,033
                                            ------           ------        ------       ------
  Net income (loss)....................     $ (170)          $ (101)       $  104       $  379
                                            ======           ======        ======       ======
</TABLE>

                                       27
<PAGE>   30

     The following table sets forth the unaudited consolidated statement of
operations data for the periods indicated as a percentage of our total revenues:

<TABLE>
<CAPTION>
                                                             QUARTER ENDED
                                         ------------------------------------------------------
                                         SEPTEMBER 30,    DECEMBER 31,    MARCH 31,    JUNE 30,
                                             1999             1999          2000         2000
<S>                                      <C>              <C>             <C>          <C>
Revenues:
  License..............................       43.9%           57.3%          77.7%       66.5%
  Service..............................       56.1            42.7           22.3        33.5
                                             -----           -----          -----       -----
     Total revenues....................      100.0           100.0          100.0       100.0
                                             -----           -----          -----       -----
Cost of revenues:
  License..............................        1.4             1.2            1.0         0.8
  Service..............................       23.9            24.6           18.7        20.1
                                             -----           -----          -----       -----
     Total cost of revenues............       25.3            25.8           19.7        20.9
                                             -----           -----          -----       -----
Gross profit...........................       74.7            74.2           80.3        79.1
                                             -----           -----          -----       -----
Operating expenses:
  Sales and marketing..................       16.6            15.6           12.5        10.8
  Product development..................       47.0            46.0           36.1        24.4
  General and administrative...........       32.2            21.2           17.4        13.2
  Amortization of goodwill.............        6.4             5.3            4.2         3.0
                                             -----           -----          -----       -----
     Total operating expenses..........      102.2            88.1           70.2        51.4
                                             -----           -----          -----       -----
Income (loss) from operations..........      (27.5)          (13.9)          10.1        27.7
Interest income, net...................        1.1             0.9            0.5         0.2
                                             -----           -----          -----       -----
Income (loss) before income taxes......      (26.4)          (13.0)          10.6        27.9
Provision (benefit) for income taxes...      (19.3)           (9.5)           7.8        20.4
                                             -----           -----          -----       -----
Net income (loss)......................       (7.1)%          (3.5)%          2.8%        7.5%
                                             =====           =====          =====       =====
</TABLE>

     Our total revenues have increased in each period presented. The increase in
license revenue for the last four periods was primarily due to increased market
acceptance of our RETAIL.net solution. The fluctuation in services revenue in
the quarters ended December 31, 1999, March 31, 2000 and June 30, 2000, relates
to the effects of Year 2000 concerns, which caused customers to postpone
consulting and other services. Total operating expenses have remained relatively
consistent over the past four quarters, but have decreased as a percentage of
revenue. We expect operating expenses to increase in absolute dollars to support
our expanding operations, including expanding our sales force, product
development and general and administrative expenses through increased headcount
and related expenses.

LIQUIDITY AND CAPITAL RESOURCES

     We have funded our business primarily from cash generated from our
operations. As of June 30, 2000, we had cash of $788,000.

     Net cash provided by (used in) operating activities was $496,000, $1.9
million and ($1.8 million) in 1998, 1999 and 2000. The increases in 1998 and
1999 resulted primarily from net income generated in those years. The decrease
of cash during 2000 was principally from an increase in accounts receivable
resulting from increased sales and timing of these sales.

     Net cash used in investing activities was $314,000, $482,000 and $391,000
in 1998, 1999 and 2000. Cash used during these years, except for the $366,000
used for the acquisition of HeurisTec Corporation in 1999, was attributable to
the purchase of capital assets, primarily computer and office equipment.

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<PAGE>   31

     Net cash provided by (used in) financing activities was $52,000, $(35,000)
and $78,000 in 1998, 1999 and 2000.

     In July 2000, we issued 421,585 shares of our series A redeemable
convertible preferred stock for $5.0 million. We agreed to escrow $500,000 of
this amount until July 2001 to be available to cover any indemnification
obligations with respect to breaches of representations and warranties in the
stock purchase agreement. No claims have been made on this escrow amount.

     We expect to experience significant growth in our operating expenses for
the foreseeable future in order to execute our business plan. As a result, we
expect that operating expenses and planned capital expenditures will constitute
a significant use of our cash. In addition, we may use cash to fund acquisitions
or invest in other businesses, technologies or product lines. We currently
anticipate that the net proceeds from this offering, together with our available
cash balances will be sufficient to meet our presently anticipated working
capital, capital expenditure and business expansion requirements for the next
twelve months.

RECENT ACCOUNTING PRONOUNCEMENTS

     Statement of Financial Accounting Standards, or SFAS No. 133, "Accounting
for Derivative Instruments and Hedging Activities" was issued in June 1998. The
statement establishes accounting and reporting standards requiring that every
derivative instrument, including certain derivative instruments embedded in
other contracts, be recorded in the balance sheet as either an asset or
liability measured at its fair value and that changes in the fair value be
recognized currently in earnings unless specific criteria are met. SFAS No. 133
is effective for fiscal years beginning after June 15, 2000. We do not expect
the adoption of SFAS No. 133 to have a material impact on our financial position
or results of operations.

     In March 2000, the Financial Accounting Standards Board issued
Interpretation No. 44 "Accounting for Certain Transactions involving Stock
Compensation, an interpretation of Accounting Principles Board Opinion No. 25
("APB No. 25")". This interpretation clarifies the definition of employee for
purposes of applying APB No. 25, the criteria for determining whether a plan
qualifies as a noncompensatory plan, the accounting consequence for various
modifications to the terms of a previously fixed stock option plan or award and
the accounting for an exchange of stock compensation in a business combination.
This interpretation is effective July 1, 2000, but certain conclusions in this
interpretation cover specific events that occur after either December 15, 1998
or January 12, 2000. To the extent that this interpretation covers events
occurring during the period after December 15, 1998 or January 12, 2000, but
before the effective date of July 1, 2000, the effects of applying this
interpretation are recognized on a prospective basis from July 1, 2000. We do
not presently believe that this interpretation will have a material impact on
our results of operations, financial position or liquidity.

QUALITATIVE AND QUANTITATIVE DISCLOSURES ABOUT MARKET RISK

     We provide our services to clients located primarily in the United States.
As a result, it is unlikely that our financial results could be directly
affected by factors such as changes in foreign currency exchange rates or weak
economic conditions in foreign markets. All of our sales are currently
denominated in U.S. dollars. Our exposure to market risk for changes in interest
rates relates primarily to the increase or decrease in the amount of interest
income we can earn on our investment portfolio and on the increase or decrease
in the amount of interest expense we must pay with respect to our outstanding
debt instruments. The risk associated with fluctuating interest expense is
limited, however, to the exposure related to those debt instruments and credit
facilities, which are tied to market rates. We currently do not plan to use
derivative financial instruments in our investment portfolio. We plan to ensure
the safety and preservation of our invested principal funds by limiting default
risk, market risk and reinvestment risk. We plan to mitigate default risk by
investing in high-credit quality securities.

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                                    BUSINESS

OVERVIEW

     Tomax provides a web-based software platform called RETAIL.net that enables
retail and e-commerce companies to increase enterprise operating efficiencies
and rapidly execute a fully integrated multichannel strategy. RETAIL.net is
designed to improve retail business processes, optimize workforce resources,
enhance the retail customer's experience and reduce and simplify IT
infrastructure by employing web-based technology across the enterprise. We
believe our platform also helps traditional and Internet-based retailers
implement a multichannel strategy. This gives the retailer a comprehensive view
of each customer and offers the customer the benefits of a highly personalized
online shopping experience and the conveniences of traditional store-based
retail.

     We license our solutions to retail organizations across a variety of retail
segments including general merchandise, specialty, drug, supermarket and mass
merchandise. Our five largest customers in 2000 were Gateway, Gerald Stevens, WH
Smith, The Nutrition Club and 24 Hour Fitness. In addition, we have licensed our
solution to Franklin Covey, Kroger, Safeway, The Hair Cuttery and T.J.
Maxx/Marshalls, which represent a cross-section of our customers that have
purchased at least $200,000 of our software solutions. These customers should
not be considered to be actively endorsing or promoting our solutions.

INDUSTRY OVERVIEW

     THE TRANSFORMATION OF GLOBAL RETAIL--MULTICHANNEL AND E-BUSINESS

     The flexibility and scalability of the Internet are transforming the retail
industry. According to Forrester Research, total U.S. retail sales are expected
to grow to $2.6 trillion by 2004 and online sales are expected to account for
approximately seven percent of this total, or $184 billion by that year. Despite
representing a modest share of total retail sales, online commerce is a major
reason for the transformation occurring in the retail industry. Although most
retailers initially regarded online commerce as a threat to traditional
retailing, many retailers now consider it as a complementary strategy for adding
customer value, building brand equity, and increasing sales. According to a
report from the Boston Consulting Group, traditional retailers and catalog
companies already account for 62% of online sales. These retailers are adopting
a new business strategy that enables them to offer their customers a highly
personalized online experience combined with the familiarity and convenience of
traditional retail. This business strategy is often called clicks and bricks
integration, or multichannel retail.

     The transformation occurring in retail is also being driven by the
opportunity to use web-based technology to achieve new levels of operational
efficiency throughout the retail enterprise. Retailers are adopting e-business
strategies that exploit browser-based web infrastructures connected over
increasingly more affordable communication networks. Businesses that use
web-based technology to increase efficiency and decrease the cost of internal
operations, as well as interact electronically with customers and suppliers, are
referred to as e-businesses. These e-business capabilities result in processes
that we believe are faster to deploy, easier to learn and more flexible, and
which improve productivity for retailers.

     Once an e-business platform is established, retailers have the
infrastructure in place to provide a comprehensive view of the customer both
online and in the store. According to a survey by Forrester, 83% of retailers
believe multichannel strategies resulted in an overall increase in sales. In
addition, the retailer can offer new and innovative services to their customers
making online and in-store shopping more convenient and enjoyable. For example,
a retailer equipped with a multichannel, e-business infrastructure can allow
customers to purchase goods online and return undesired items to a physical
store for refund or exchange. In addition, customers can have immediate, online
access to

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the prices and availability of desired merchandise. They can use in-store kiosks
that help locate goods in the store or available for delivery or identify
specials or items of particular interest.

     CHALLENGES OF DEPLOYING A MULTICHANNEL E-BUSINESS PLATFORM

     Deploying an effective multichannel e-business platform is challenging. It
requires a sophisticated IT infrastructure that offers a real-time view of
inventory, pricing and customer information across a retailer's warehouses,
stores and Internet sales sites. Forrester indicates that only 13% of retailers
have real-time inventory information today. Existing e-commerce solutions
designed for Internet-only retailers only partially meet the needs of
multichannel retailers because they lack the capability to synchronize with
in-store merchandise, promotions and inventory levels. Correspondingly,
traditional retail solutions are often based on proprietary or client/server
architectures which are not easily adapted to support web-based retail
operations or online sales. Retailers adopting the integrated multichannel
business model require a new retail e-business platform that can manage current
infrastructure complexities and support online sales requirements.

     Many traditional retailers have complex IT infrastructures because over
time they have assembled an enterprise-wide system from a collection of
individual software solutions and technologies. These organizations typically
have to support disparate computing environments at each level of the
enterprise: headquarters, in-store, point-of-sale and distribution facilities.
For example, a significant number of retailers are still using proprietary
point-of-sale hardware and portable data collection systems that are relatively
difficult to integrate with other systems. These point solution infrastructures
become increasingly complex and inflexible as the retailer grows or initiates
new business practices, such as deploying an online strategy. This complexity
significantly detracts from the retailer's ability to react quickly to changing
market demands and competitive pressures.

     E-commerce applications have only added to the complexity of the
traditional retailers' software environment. Most e-commerce applications were
not developed with the requirements of the multichannel retailer in mind, but
were predominantly targeted at Internet-only retail. Internet-only retailers
manage only one virtual store for all their products and prices, have no
in-store personnel scheduling issues, do not have physical store management
issues and use Internet websites almost exclusively as their point-of-sale
medium. Multichannel retailers, on the other hand, manage numerous locations
with varying products and specialized pricing and promotional techniques that
might vary by store, in some cases at the discretion of in-store staff. First
generation e-commerce solutions, based purely on online shopping models, are
inadequate to manage the intricacies and complexities of physical retail
operations and multi-store environments.

     REQUIREMENTS OF A NEW RETAIL E-BUSINESS PLATFORM

     A significant market opportunity exists for a new e-business platform that
provides the sophisticated infrastructure necessary to integrate operations
across the retail enterprise and deploy a multichannel strategy. The new
platform must help retailers improve operations, increase efficiencies and
support interaction with customers both online and in the store. The following
attributes are required for a new retail e-business software platform:

        Retail Operating Efficiency. A comprehensive and scalable platform
should facilitate operational management of widely distributed retail
environments with large numbers of staff and many procedural requirements. Such
a platform requires application capabilities associated with managing physical
and virtual stores such as ordering, receiving, inventory management, labor
scheduling, point-of-sale, kiosk and online shopping.

        Sophisticated Multichannel Services. A next generation platform should
support multichannel capabilities designed to make customer shopping more
feature-rich, convenient and entertaining. For example, online and at the store,
retailers should be able to offer customers access
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to real-time information on items in the store or anywhere in the retail chain.
In addition, the new platform should support the diversity of personalized
promotions and pricing strategies that exist in both the online and in-store
shopping environments and should be able to introduce new items, prices and
promotions with speed and ease in both environments.

        Comprehensive Enterprise Integration. The new solution should serve as a
core platform for integration with corporate applications and legacy systems
deployed by retailers. These enterprise level applications and specialized tools
include support for financial and logistics management, planning, customer
analysis and marketing, and purchasing systems.

THE TOMAX SOLUTION

     Our solution, called RETAIL.net, is designed to improve retail business
processes, optimize workflow resources, enhance the retailer's customer
experience and reduce and simplify IT infrastructure by employing web-based
technology across the enterprise. We believe that RETAIL.net's flexible
architecture enables our customers to integrate with existing legacy systems and
adapt to the changing requirements of the retailing environment. We also support
an Application Services Provider, or ASP, hosted version of our solution that
promotes quicker time-to-benefit for our customers by reducing implementation
timeframes and internal IT staff, and eliminates the need for the retailer to
maintain and update software. We believe our comprehensive e-business software
platform enables retailers to execute a fully integrated multichannel strategy,
thereby transcending the stand-alone virtual and physical store models that
exist today.

     Our software solution is designed to provide the following business
benefits to our customers:

     Improved, Simplified Business Processes. Our e-business software platform
is designed to improve efficiencies across the enterprise by supporting and
integrating business processes in the store with those at headquarters. These
processes include functions such as inventory control, pricing, purchasing,
receiving, transfers, workflow and staffing. In addition, our browser-based
interface is easy to use and reduces training requirements, which we believe
increases productivity and decreases the costs associated with high employee
turnover. By improving these processes, we believe our solution increases
operating efficiencies and reduces operating costs.

     Enhanced Customer Experience. Our platform is designed to allow retailers
to support a single, integrated customer experience. Retailers can use our
software platform to give customers access to in-store kiosks and online
shopping capabilities that extend the physical store and provides them with
purchasing, account status and other information in the store and at home. This
platform not only improves the customer experience, but also allows retailers to
achieve a comprehensive view of their customers. Retailers can collect valuable
in-store and online customer information and carefully monitor purchasing
preferences such as order size, merchandise selection, shopping habits and
location. Retailers can use this information for personalized, targeted
marketing campaigns, which we believe will enhance customer relationships.

     Reduced IT Infrastructure Costs. Our e-business platform is designed to
reduce the cost of ownership for our customers by streamlining the IT
infrastructure required to run traditional and multichannel retail operations.
Our web-based architecture allows retailers to centrally host applications that
have traditionally been supported in each store, thereby reducing cost and
complexity. In addition, we offer our solution in an ASP-hosted environment that
we believe significantly reduces our customers' up-front implementation expense
and reduces their exposure to technology risks. In an ASP hosted environment, a
third-party provides the network and hardware infrastructure at a central,
off-site location, and our software solution is accessed remotely through web
browsers. Our software is designed to enable companies to deploy basic
e-business capabilities in as little as eight weeks.

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GROWTH STRATEGY

     Our objective is to become the leading provider of retail e-business and
multichannel software solutions. In order to achieve this objective, we will
pursue the following strategies.

     Increase Direct Sales and Brand Awareness. By increasing the size of our
direct sales force, we can target a broader base of potential customers and
further develop relationships within our existing customer base. To achieve this
strategy, we plan to substantially increase the number of salespersons and sales
support staff. We will seek to hire experienced personnel with established
customer relationships, and with backgrounds in enterprise software sales and
consulting within the retail industry. In addition, we are increasing market
awareness of our products through a variety of marketing and promotional
techniques, including advertising in various media, including trade journals and
magazines, and conducting ongoing public relations campaigns.

     Expand Our Strategic Relationships. We are focusing on extending our sales,
distribution and implementation capabilities by pursuing relationships with
software and hardware vendors, systems integrators, consultants and hosting
partners. By entering into these relationships, we intend to not only take
advantage of the expertise of our partners, but also to market our software
solution to their customer base. For example, our strategic alliance with
Oracle, a leading supplier of database management and application software
solutions, provides an opportunity to cross-sell our multichannel software
solution through Oracle's established sales force. We believe that the
recognized expertise of Oracle in e-business applications provides us with sales
and marketing advantages in our market.

     Focus on the Growing Demand for ASP-Hosted Applications. We believe a
substantial portion of our customers will use our solution in a hosted
environment because it can be rapidly deployed, reduces IT costs and eliminates
the need for customers to maintain and update software. We believe the hosted
model provides benefits for organizations of all sizes and can increase our
customer penetration across industries. To more specifically target small- and
medium-sized retailers who cannot afford centralized infrastructures or large IT
departments, we are introducing a new program called RETAIL.net Quick Start.
This new initiative focuses on bringing a hosted web-based, multichannel
platform to retailers in a pre-configured application that can be rapidly
deployed and implemented.

     Enhance Our Technological Leadership. We intend to enhance our position as
a technological leader in e-business solutions for the retail industry by
continuing to invest in research and development to enhance our software
platform. We intend to increase the robustness of our existing applications and
improve integration capabilities with other applications. Among our other
technology objectives, we intend to more closely integrate our retail e-business
platform with business-to-business exchanges, enterprise resource planning,
logistics, and e-commerce companies.

     Leverage Our Existing Customer Base. We intend to expand the use of our
RETAIL.net solution within our existing customer accounts. We have licensed our
software solutions to more than 75 retailers, across a range of retail sectors
from supermarkets to computer manufacturers. To date, most customers have
licensed components of our solution. Our typical deployment approach begins by
implementing one or more of our components that address a customer's immediate
needs. Once the benefits of our solution are realized, we begin cross-selling to
further penetrate these accounts.

     Establish an International Presence. To take advantage of the growing
penetration of the Internet and meet the demands of retailers worldwide, we
intend to target specific business opportunities in Europe, Asia and Latin
America. Our efforts will be principally focused on building distribution
channels by entering into strategic relationships with systems integrators,
business consultants and resellers for our software solution in these markets.
We believe the expertise and industry knowledge of these strategic partners
shortens the implementation time of our software solution and helps us secure
additional business in international markets. Ultimately, our plan is to

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establish sales and marketing operations in each of these markets to further our
international expansion and provide a local presence.

OUR PRODUCTS

     RETAIL.net is a web-based e-business platform for traditional and
Internet-based retailers. It is a software solution that helps retailers support
operations across the enterprise and serves as a foundation for multichannel
retailing. The RETAIL.net platform is comprised of three comprehensive
components: Customer/Transaction Management, Portal/Workflow and Workforce
Management.

     The following chart depicts the functional capabilities of RETAIL.net. It
shows the relationship between the employee-facing applications needed to run
the retail enterprise at corporate headquarters and in the store. The functions
supported include buying, ordering and receiving and reporting. The chart also
shows the workforce management functions that help retailers optimize their
investments in staff. The chart shows the customer-facing applications that help
retailers service customers in the store and at home--including point-of-sale,
in-store kiosk and web site. In addition, this chart shows the Portal/Workflow
component available at corporate and in the store.

     [Centered on the page appears a bulls-eye of 6 concentric circles. Four
graphical icons lie outside the bulls-eye at compass points. At the north pole
sits an icon of an office building with the caption "Corporate." At the south
pole, an icon of a male and a female face is labeled "Employees." On the west,
an icon of a store is labeled "Stores." To the east is an icon of a cash
register labeled "Customers." The center of the bulls-eye contains the words
"Items & Customers." The left half of circle 2 contains the curved word
"Vendors" with the word "Employees" mirrored on the right. The left half of
circle 3 contains the words "Pricing & Promotions" with the word "Orders"
mirrored on the right. From top to bottom, the planks on the left read "Buying,"
"Ordering," "Receiving" and "Reporting." From top to bottom, the planks on the
right read "POS," "Kiosk," "Web" and "Call Center." Outside the band, the top
portions of circles 4, 5 and 6 contain the words "Portal/Workflow," "Operations
Management" and "Integration & Extensibility," respectively. Below the band, the
bottom portions of circles 4 and 5 contain the words "Portal/Workflow" and
"Workforce Management."]

     Customer/Transaction Management. Customer/Transaction Management is the
core infrastructure component of RETAIL.net.

          Multichannel Customer Management. Our Customer Management component is
     an integrated solution for managing the channels through which the retailer
     and its customers interact. These multichannel customer demand points
     include web-based point-of-sale and point-of-service, in-store kiosk, call
     center, and web site. This component is highly scalable and customizable,
     supporting each retailers' distinctive branding regardless of sales
     channel. It can also integrate with other specialized software solutions
     for online shopping and customer relationship management. This component
     provides visibility to all customer information across demand points,
     supporting the customer service requirements of a multichannel operation.

          Enterprise Operations Infrastructure. Our Transaction Management
     component is used to support the diversity of retail operations and
     processes that are required by multichannel and traditional retailers
     across the enterprise. At headquarters, our application helps manage
     merchandising mix, pricing and promotional strategies, and relationships
     with suppliers and trading partners. In the store, our application helps
     manage staff, inventory and cash. This component provides real-time
     operational information, thereby supporting effective and timely business
     decisions.

     Portal/Workflow. Our Portal/Workflow component provides a process
management, enterprise application and information portal that can be highly
customized based on user and job requirements.

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This component supports messaging, forms management, electronic documents,
policy and procedures, training and evaluation, help desk support and electronic
reports distribution. Our Portal/ Workflow component allows retailers to create
and rapidly deploy tailored business functions and workflow applications in
response to the specific needs of each user. Further, our browser-based
interface allows our customers to create applications that require minimal
training to use. This feature is also important in quickly creating
customer-facing applications, like in-store kiosks, as well as internal
applications that seek to improve consistency in the delivery of the often
repetitive tasks inherent in retail.

     Workforce Management. Our Workforce Management component is designed to
optimize labor and workforce requirements across the retail enterprise.
Workforce Management creates a forecast of business volumes from which to
determine the appropriate levels of staffing. In determining the optimal
staffing schedule, Workforce Management analyzes staff availability, labor rules
and restrictions, and scheduling preferences to create an optimized schedule for
each store in the enterprise.

OUR TECHNOLOGY

     RETAIL.net is based on a web architecture that adheres to open industry
standards. Our development strategy is focused on bringing the benefits of
web-based computing to our customers, using browsers running on personal
computers or network computers to perform business functions. We believe this
results in a less complex and less costly environment than traditional retail
systems, which are based on client/server architectures or proprietary
technologies.

     Software Architecture and Tools. The primary components of RETAIL.net are
based on Oracle's web architecture, including the Oracle server 8i database and
Developer Server 6i. Business logic is provided through Oracle's PL/SQL and Sun
Microsystems Java programming language, adhering to the Enterprise Java Beans
standard. This architecture is three-tiered, providing separation between
database, business logic and user interface.

     RETAIL.net Data Model. Our data model is a scalable and comprehensive
information repository specially adapted to the requirements of multichannel
retail. This single source repository supports all of the application modules in
the RETAIL.net Customer/Transaction Management system and provides a
comprehensive view of operations, merchandise and customer relationship
attributes across a retailer's virtual and physical channels. These attributes
include inventory characteristics, pricing strategies, vendor and customer, and
rules related to operations in the store, at the point-of-sale, and online. Our
data model is capable of handling the complex pricing and customer promotional
programs that occur both online and in the store. In addition, the RETAIL.net
data model can capture detailed, line-item transaction history for each customer
regardless of the sales channel.

     Resiliency and Performance Technology. Based on customer requirements for
failover, resiliency and performance, our distributed database model together
with our replication technology provides our customers with a flexible means of
ensuring continuous and secure operations, even over wide area networks. This
technology is capable of providing customers with the option to deploy data and
application redundancy at the central hosting center, regional server centers,
in-store processors, and point-of-sale/point-of-service devices as required.
This supports the need to create a scalable retail and commerce infrastructure
based on each retailer's specific operating requirements.

     Optimization and Forecasting Algorithms. Our Workforce Management system
employs proprietary algorithms for predictive forecasting and optimization that
we believe are superior in the industry. These algorithms are designed to
improve the accuracy of forecasts and labor scheduling capabilities of our
Workforce Management component. In addition, these algorithms have been

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recently combined with advances in neural network forecasting to create a
general purpose forecasting and optimization engine, that can be applied to a
number of retail and commerce business functions.

OUR SERVICES

     We offer comprehensive services that support the selection, requirements
definition, implementation, and ongoing management life cycle of our solutions.
These services are offered by our Relationship Management, Business
Requirements, Development and Delivery organizations. Each of our service
offerings is designed such that it can be performed by us, by our customers or
by one of our implementation partners.

     Pre-Sales Consulting. During the sales process, our Relationship Management
group engages our Business Requirements team to assist in the evaluation of a
customer's requirements and prepares estimates of the services required to
support the project. This consulting can also include an analysis of return on
investment based on the retailer's specific processes and anticipated benefits.

     Implementation Services. We assist our customers with the implementation of
our software platform, providing services that include project management,
training, configuration and development, testing, and systems integration. We
offer services designed to train customers and systems integrators in the
implementation and use of our software platform. We offer these training
services at our headquarters and at customer sites. In addition to serving our
customers' needs, we believe that our training services are effective as a
marketing tool to raise industry awareness of the capabilities of our product
offerings.

     ASP Services. For ASP customers, we can provide hosting and network
services from our incubation hosting lab for initial testing and pilot
implementation. Once our customer is ready for rollout to a larger number of
locations and transactions, we can make arrangements with one of our hosting
partners for migration to a secure, hardened data center. Presently, our ASP
partners include Qwest and IBM. In addition to data center services, these
partners provide access to high speed bandwidth and wide-area networking to
effect communications between the hosting center, stores, online customers and
trading partners according to our customers' requirements. Our ongoing ASP
services are primarily related to application support, essentially providing
technology setup, testing, database administration, systems administration and
ongoing applications monitoring and management functions.

     Rapid Implementation Services. We are introducing a new rapid
implementation program called RETAIL.net Quick Start that allows new customers
to implement pre-configured software designed to accommodate standardized
functions and retail best practices in a hosted environment. The program has
evolved from past implementations and our experience with the ASP offering,
which allows us to deliver solutions to our customers much more rapidly than
previously possible. At the conclusion of a RETAIL.net Quick Start
implementation, additional services can be provided to help our customers.

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OUR CUSTOMERS

     Our customers include a variety of retail organizations, including small,
medium and large retailers across most retailing segments: general merchandise,
specialty, drug, supermarket and mass merchandise. We have licensed our
solutions to approximately 75 retail companies. The following is a
representative list of customers from which we received more than $200,000 in
revenue during the last three years.

<TABLE>
<S>                                                 <C>
24 Hour Fitness                                     LA Weight Loss Centers
A&P                                                 The TJX Companies
Bill's Dollar Stores                                Minyard Food Stores
Cashway Building Centers                            Nash-Finch Companies
Fleming Companies                                   Omron Corporation
Franklin Covey                                      Papyrus Stores
Gateway                                             Party America
Gerald Stevens                                      Party City
Happy Harry's                                       Safeway
IBM                                                 State of Maine Liquor
Kroger                                              The Nutrition Club
Kyrus                                               WH Smith
</TABLE>

CUSTOMER CASE STUDIES

     From our list of customers, we have selected the following case studies as
representative of a diversity of retail environments in which our solutions are
used as a foundation for e-business operations management and multichannel
retailing.

     Harmons Supermarkets

          Harmons is a supermarket retailer, operating nine stores with over
     eighteen hundred staff. In March 2000, Harmons received the Retailer of the
     Year award from RETAILTECH Magazine.

          Harmons' existing technology infrastructure, like that of most
     supermarket retailers, was based on many disparate technologies,
     applications and databases. In-store systems and corporate systems had
     become difficult and costly to maintain, and extracting information
     required to support the business had become labor-intensive. Harmons
     selected RETAIL.net as the technology solution to support its objectives to
     integrate and simplify its in-store and corporate systems. They implemented
     our Portal/Workflow components and have subsequently deployed dozens of
     workflow processes specific to their requirements. In November 1999,
     Harmons implemented the Customer/Transaction Management components of
     RETAIL.net and deployed browser-based network computing devices at
     headquarters and in the stores. These applications support merchandising,
     pricing, retail operations and support for point-of-sale and other in-store
     functions. Harmons has indicated that they plan to implement our online
     shopping and in-store kiosk systems in the future.

     The Nutrition Club

          The Nutrition Club is a newly established retailer targeting the
     health and nutritional market with a multichannel strategy.

          As a newly established retailer, The Nutrition Club required an
     integrated multichannel environment implemented and maintained with minimal
     IT staff. The Nutrition Club implemented our RETAIL.net solution in April
     2000 to provide a complete in-store solution for retail operations,
     integrated in-store kiosks and support for the customer experience at home.
     The implementation of the in-store portion of our solution was completed in
     eight weeks. In each

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     store, personal computers equipped with browsers are responsible for all
     in-store processes, including point-of-sale and customer transaction
     management. The Nutrition Club is being operated in an ASP environment for
     which we are providing support and communications consulting services. This
     facilitates continued operations with limited IT staff.

     TJX -- T.J. Maxx/Marshalls

          With revenues in 1999 of $8.8 billion, TJX is a leading retailer of
     apparel and home fashions.

          TJX required a solution to improve employee productivity, increase
     operations efficiency and provide more timely access to enterprise
     information that could be deployed at headquarters and across its T.J. Maxx
     and Marshalls branded stores. TJX decided to implement our Portal/Workflow
     component of the RETAIL.net solution in 1998. Today the solution is used by
     Marshalls in over 500 stores by more than 3,000 employees, providing
     employee self service, collaboration and business intelligence through
     electronic forms, online policy and procedure manuals, flash report
     distribution and employee skills testing. The solution will also be
     implemented in T.J. Maxx stores by early 2001.

     Nash Finch

          With over $4 billion in revenues in 1999, Nash Finch is a large food
     distribution company based in Minneapolis. In addition to its wholesale
     business, it owns and operates over 100 supermarkets.

          Nash Finch wanted to improve its workforce scheduling to provide
     optimal staffing levels to achieve desired levels of customer service. To
     accomplish this, they required a solution that would optimize labor
     resources. Nash Finch contracted with us to provide our Workforce
     Management component of RETAIL.net. They began implementation of our
     solution in their corporate-owned stores in mid-2000. Nash Finch expects to
     experience significant labor savings and improved customer service through
     the use of our solution.

STRATEGIC ALLIANCES

     Strategic alliances will serve as a key component of our business
development plan. We believe strategic alliances will enable us to leverage the
effectiveness of our sales force and enhance the productivity of our
installation and support services. We currently have strategic alliances with
software and hardware vendors and hosting partners. We are pursuing additional
strategic alliances with hardware and software vendors, systems integrators,
consultants and hosting partners for the purpose of extending our sales,
distribution and implementation capabilities.

     Oracle Corporation. We have a strategic alliance with Oracle to promote our
solution as the preferred retail application for customer and employee facing
functions in the retail store market. Oracle is compensating its representatives
for the sale of our software solutions. We have agreed to pay Oracle a sales fee
based on the sale of our products that operate using Oracle's database
technology in return for which a marketing program is being implemented to
support advertising, trade shows, and promotional events and materials. The
alliance also includes application integration support with Oracle's financial,
online shopping and customer relationship management solutions.

SALES AND MARKETING

     We market and sell our products primarily through our direct sales force
located at our headquarters in Salt Lake City. Our senior managers also take an
active role in sales and marketing efforts, particularly because our sales
efforts are typically directed to senior executives at our

                                       38
<PAGE>   41

customers' organizations, including the chief executive officer and the chief
information officer. We intend to increase our sales and marketing force
domestically and internationally. We believe that by increasing the size of our
sales force, we can target a broader base of potential customers and further
develop relationships within our existing customer base.

     We are complementing our direct sales force through additional distribution
channels. Our alliance partners, particularly Oracle, provide us with customer
leads. We are increasing awareness of RETAIL.net through a variety of marketing
and promotional techniques, including advertising in various media including
trade journals and magazines, conducting ongoing public relations campaigns, and
developing marketing alliances and partnerships.

     Although our current focus is on the U.S. market, we have initiated sales
and marketing efforts in international markets, including Europe and Asia, where
we believe there may be significant demand for our products. In Europe, we have
initiated marketing campaigns with several leading retail organizations.

PRODUCT DEVELOPMENT

     Our product development efforts are focused primarily on enhancing our core
technology and developing additional applications that enable our customers to
rapidly achieve e-business efficiencies and support a multichannel operating
environment. We have made and will continue to make substantial investments in
research and development. We obtain product development input through customer
feedback, by monitoring evolving user requirements and by evaluating competing
products.

     We have a group that is focused on integration and applications
extensibility. This group supports a Java framework that utilizes the latest
technology and methods of integration and application extensibility, including
messaging based architectures and XML. These applications allow our clients and
partners to effect software integration between other applications and our
RETAIL.net software platform without assistance from Tomax development staff.
This enables our partners and customers to rapidly achieve functional and
project-oriented objectives and to independently add new application
capabilities.

COMPETITION

     The market for our products is highly competitive, dynamic and subject to
rapidly changing technology. We currently face competition from traditional
retail software companies that have focused on merchandising, point-of-sale or
other point solutions such as Retek Inc., JDA Software Group Inc., GERS, Inc.
and Triversity Inc. We believe these companies are not as well positioned to
create web-based infrastructures to meet the requirements of both multichannel
retail and enterprise operations requirements. We also face competition from
e-commerce software companies such as Broadvision, Inc., Vignette Corporation,
and Blue Martini Software, Inc. These companies provide sophisticated e-commerce
functions for online shopping and customer management. Our solutions are both
competitive and complementary to the product offerings of many of our
competitors.

     We believe that our ability to compete depends on a variety of factors,
both within and outside of our control, including:

     - the ability of our products to offer a comprehensive solution to
       multichannel retailers that integrates the online channel with the
       physical store channel;

     - the ease of use, performance, features, price and reliability of our
       software platform compared to the offerings of our competitors;

     - the timing and market acceptance of new products and enhancements to
       existing products developed by us or our competitors;

                                       39
<PAGE>   42

     - the quality of our customer service; and

     - the effectiveness of our sales and marketing efforts.

     We believe we have an advantage over our competitors due to the following:

     - our software platform addresses multichannel retail requirements and can
       be hosted by the customer or through an ASP;

     - our early commitment to a web-based architecture has provided us with a
       greater understanding of the steps necessary to develop and implement our
       software platform; and

     - we believe our overall solution is more comprehensive and feature-rich
       than those offered by our competitors in the retail software solution
       market today.

     Although we believe that our solution competes favorably with respect to
these factors, our market is relatively new and is developing rapidly. We may
not be able to maintain our competitive position against current and potential
competitors, especially those with significantly greater financial, marketing,
service, technical and other resources. We are aware that there are limited
barriers to entry in this industry and that it is likely that the number of
competitors will increase.

INTELLECTUAL PROPERTY

     Our success and ability to compete are dependent in part on our ability to
develop and maintain the proprietary aspects of our technology. We rely on a
combination of trademark, trade secret, and copyright law and contractual
restrictions to protect the proprietary aspects of our technology. We seek to
protect our source code for our software, documentation and other written
materials under trade secret and copyright laws. We license our software under
signed licensing agreements, which impose restrictions on the licensee's ability
to utilize the software. Finally, we seek to avoid disclosure of our
intellectual property by requiring employees and consultants with access to our
proprietary information to execute confidentiality agreements with us and by
restricting access to our source code.

     We rely on technology that we license from third parties, including
software integrated with our software and used in our line of products to
perform key functions. For example, we license Oracle database products and
Lotus Domino applications. If we are unable to continue to license any of this
software, we will face delays in releases of our software until equivalent
technology can be identified, licensed or developed, and integrated into our
current products. These delays, if they occur, could seriously harm our
business.

     There has been a substantial amount of litigation in the software and
Internet industries regarding intellectual property rights. It is possible that
in the future, third parties may claim that we or our current or future software
solutions infringe on their intellectual property. We expect that software
product developers and providers of e-commerce products will increasingly be
subject to infringement claims as the number of products and competitors in our
industry segment grows and the functionality of products in different industry
segments overlaps. Any claims, with or without merit, could be time-consuming,
result in costly litigation, cause product shipment delays or require us to
enter into royalty or licensing agreements. Royalty or licensing agreements, if
required, may not be available on terms acceptable to us or at all, which could
seriously harm our business.

EMPLOYEES

     As of August 31, 2000, we had 176 employees. Of that total, 97 were
primarily engaged in product development, 46 were primarily engaged in services,
20 were engaged in sales and marketing and 13 were engaged in operational,
financial and administrative functions.

                                       40
<PAGE>   43

     None of our employees is represented by a labor union, and we have never
experienced a work stoppage. We believe our relations with our employees are
good. Our future performance depends on continued good relations with a
substantial percentage of our employees. Our future growth and success will
depend in part on our ability to attract highly qualified new employees and to
maintain low turnover rates. Competition for qualified personnel is intense.

FACILITIES

     Currently, our headquarters are located in approximately 28,000 square feet
of office space in Salt Lake City, Utah, occupied under an office lease which
expires in March 2012. We have entered into a new office lease for approximately
60,000 square feet of office space in Salt Lake City near our current
headquarters, under an office lease which commences in December 2000 and which
expires in September 2010. We expect to move our headquarters to this new
facility in December 2000. We also lease office space in Cary, Illinois and
Boulder, Colorado.

LEGAL PROCEEDINGS

     We are and in the future may become involved in litigation relating to
claims arising in the ordinary course of business. We are not currently a party
to any legal proceedings which we believe will materially harm our financial
condition or results of operations.

                                       41
<PAGE>   44

                                   MANAGEMENT

EXECUTIVE OFFICERS AND DIRECTORS

     The executive officers and directors of Tomax and their ages as of August
31, 2000 are as follows:

<TABLE>
<CAPTION>
                NAME                  AGE                        POSITION
<S>                                   <C>    <C>
Eric Olafson(2).....................  41     Chairman, President and Chief Executive Officer
Virgil Fernandez....................  47     Chief Technology Officer and Director
Brad Stewart........................  42     Senior Vice President and Chief Financial Officer
Steve Shubella......................  40     Senior Vice President
Jaye Olafson........................  49     Chief People Officer and Secretary
Steve Klingler......................  32     Vice President
Mark Kramer.........................  40     Vice President
Keith Jepsen........................  52     Vice President of Research and Development
Keith Low...........................  47     Vice President Special Projects
Carolyn Aver(1)(2)..................  41     Director
Matt Mosman(1)......................  42     Director
John Porter(1)(2)...................  47     Director
</TABLE>

------------------------------
(1) Member of Audit Committee.

(2) Member of Compensation Committee.

     Eric Olafson has been our Chairman since September 2000 and our President
and Chief Executive Officer since September 1990. Prior to that, from March 1987
to September 1990, Mr. Olafson served as Vice President of Marketing at Tomax.
From May 1986 to March 1987, Mr. Olafson served Tomax as a Consultant. From
March 1982 to April 1986, Mr. Olafson was co-founder and Vice President of
Marketing at Greentree Technologies. From January 1981 to November 1982, Mr.
Olafson served as Vice President of Marketing at New Frontiers Software. Mr.
Olafson is married to Jaye Olafson, our Chief People Officer and Secretary.

     Virgil Fernandez has been our Chief Technology Officer since March 1993.
Prior to that, from June 1992 to March 1993, Mr. Fernandez served as Vice
President of Information Technology at Colours & Scents. Mr. Fernandez also
served as Vice President of Information Technology at BW Trading, from July 1990
to June 1992. From February 1988 to July 1990, Mr. Fernandez was Development
Manager at Yellow Front Stores, Inc. From September 1979 to February 1988, Mr.
Fernandez served as Data Processing Manager at Bonanza Stores.

     Brad Stewart has been Senior Vice President and Chief Financial Officer at
Tomax since July 2000. From December 1999 to July 2000, Mr. Stewart was the
Executive Vice President and Chief Financial Officer of SOS Staffing Services,
Inc., a public staffing and information technology consulting company. He now
serves as a member of the Board of Directors of SOS. As a consultant from
October 1998 to December 1999, Mr. Stewart assisted the Murdock Group through
its transition to a public company and worked on the formation of
myjobsearch.com, an Internet-based employment service. From November 1995 to
October 1998, Mr. Stewart was Chief Operating Officer of Marker International, a
provider of hard goods and soft goods to the winter sports industry, and from
November 1991 to November 1995 he was the Chief Financial Officer of Marker. Mr.
Stewart began his career with Arthur Andersen LLP in 1984 in Atlanta, GA, and
from 1986 to 1991 in Phoenix, AZ as a manager in their accounting and audit
division.

     Steve Shubella has been a Senior Vice President at Tomax since November
1999. Prior to that, from November 1994 to October 1999, Mr. Shubella served as
Vice President of a Business Consulting & Systems Integration practice at
American Management Systems, Inc. Prior to this,

                                       42
<PAGE>   45

Mr. Shubella served at American Management Systems from June 1984 to May 1993 in
various Project and Group Management positions.

     Jaye Olafson has been our Chief People Officer since September 2000 and our
Secretary since August 1996. Ms. Olafson served as our Chief Operating Officer,
with responsibilities for both operations and customer relations, from September
1999 to September 2000. Ms. Olafson was Senior Vice President at Tomax from
February 1995 to August 1999 and a Vice President at Tomax from January 1990 to
January 1995. From April 1980 to March 1989, Ms. Olafson served as a consultant
at and served in Operations Management at American Management Systems. Ms.
Olafson is married to Eric Olafson, our Chairman, President and Chief Executive
Officer.

     Steve Klingler is the Vice President of Relationship Management at Tomax.
He joined the company in March 1998 as Director of Marketing & Business
Development and was promoted to his current position in August 1999. From March
1997 to March 1998, Mr. Klingler was a freelance analyst and writer at
McGraw-Hill. From December 1993 to March 1997, Mr. Klingler served as Vice
President and General Manager of Clark Development Company, Inc. From June 1987
to December 1993, he was President of Programming Solutions, Inc. From January
1990 to December 1992, Mr. Klingler was also the Vice President of Software
Development at IMS Software Corporation, a joint venture formed by PSI and one
of its customers. Mr. Klingler was also a Field Engineer and Service Manager for
Digital Source, Inc. from November 1985 to June 1987. Additionally, Mr. Klingler
was a Founding Board Member of the US Internet Industry Association and served
as Vice Chairman of the Board from 1994 until 1998.

     Mark Kramer has been our Vice President of Professional Services since
April 2000 and was our Director of Professional Services from April 1999 to
March 2000. From September 1997 to April 1999, Mr. Kramer served as Project
Manager of the Business Transformation and ERP Implementation Project at
Franklin Covey. Prior to that, Mr. Kramer served from May 1995 to August 1997 as
Manager in the Strategic Services Retail Consumer Products Group for KPMG Peat
Marwick. From May 1990 to May 1995, Mr. Kramer served as Vice President of
Technology at Medicode, a medical information and services company. From June
1988 to April 1990, Mr. Kramer served as Assistant Controller/Information
Systems for Mrs. Fields Cookies. From April 1987 to June 1988 Mr. Kramer served
as Senior Consultant in Retail at Price Waterhouse. Mr. Kramer served as a
consultant for Andersen Consulting from June 1986 to April 1987.

     Keith Jepsen, one of our founders, has been our Vice President of Research
and Development since February 1982. From November 1979 to November 1982, Mr.
Jepsen served as a Software Engineer for Praxis Computer Systems.

     Keith Low, one of our founders, has been our Vice President of Special
Projects since November 1982. From November 1979 to November 1982, Mr. Low
served as a Programmer for Praxis Computer Systems.

     Carolyn Aver has been a member of our board of directors since September
2000. Ms. Aver was an Executive Vice President, Chief Financial Officer and
Secretary of USWeb Corporation from May 1998 through February 2000. From May
1997 to May 1998, Ms. Aver was Vice President and Chief Financial Officer of
BackWeb Technologies, an Internet technology company. Prior to joining BackWeb
Technologies, Ms. Aver acted as Vice President and Chief Financial Officer of
ParcPlace-Digitalk from March 1993 to May 1997. Ms. Aver was also employed by
AutoDesk, Inc. from October 1984 to March 1993 where she served in various
capacities including Controller, Chief Financial Officer and Vice President,
Finance.

     Matt Mosman has been a member of our board of directors since September
2000. Mr. Mosman is currently a Senior Vice President of Corporate Development
of Oracle Corporation, where he has been an executive since 1996. At Oracle, he
is responsible for corporate development, mergers and

                                       43
<PAGE>   46

acquisitions, joint ventures, spin-offs, technology licensing and for the Oracle
Venture Fund, an investment fund established in 1999. Prior to joining Oracle in
1996, Mr. Mosman held management positions in marketing and corporate
development at Sequent Computer Systems, Central Point Software and Compaq
Computer Corporation.

     John Porter has been a member of our board of directors since May 1998. Mr.
Porter is a cofounder of Redbus Interhouse plc, a leading European provider of
neutral co-location facilities, and has been its Executive Chairman since March
2000. He currently serves as Chairman of Telos Group, a privately held
enterprise integration company, a position he has held since 1992. Mr. Porter is
a founder and a director of the Grand Vision Group, the largest superoptical
retailer in Europe. He is also a director of Algol spa, the leading network
equipment distributor in Italy. Mr. Porter was formerly chairman of Verifone
Inc., the leading manufacturer of credit card verification equipment. He has
served as a Barclay Fellow of Templeton College, Oxford and on the advisory
counsel of the Graduate School of Business at Stanford University.

BOARD COMPOSITION

     Our board of directors is currently comprised of five individuals. Each
director is currently elected for a period of one year at our annual meeting of
stockholders and serves until the next annual meeting or until his or her
successor is duly elected and qualified. However, upon the completion of this
offering, our board will be reorganized into a classified board, whereby our
directors will be divided into three classes with overlapping three-year terms
as follows:

     - Class I directors will be Carolyn Aver and Matt Mosman, and their terms
       will expire at the first annual meeting of stockholders following this
       offering;

     - Class II directors will be Virgil Fernandez and John Porter, and their
       terms will expire at the second annual meeting of stockholders following
       this offering; and

     - the Class III director will be Eric Olafson, and his term will expire at
       the third annual meeting of stockholders following this offering.

     The classification of directors has the effect of making it more difficult
to change the composition of the board of directors. Any additional
directorships resulting from an increase in the number of directors will be
distributed among the three classes so that, as nearly as possible, each class
will consist of an equal number of directors.

BOARD COMMITTEES

     Our board of directors currently has two standing committees, an audit
committee and a compensation committee.

     Audit Committee. The board established an audit committee in September
2000, which currently consists of John Porter, Matthew Mosman and Carolyn Aver.
The audit committee has the following responsibilities:

     - make such examinations as are necessary to monitor our corporate
       financial reporting and the internal and external audits;

     - provide to the board the results of its examinations and recommendations
       derived from such examinations;

     - outline to the board improvements made, or to be made, in internal
       accounting controls;

     - nominate independent auditors; and

                                       44
<PAGE>   47

     - provide such additional information and materials as it may deem
       necessary to make the board aware of significant financial matters that
       require board attention.

     The rules of The Nasdaq Stock Market's National Market, on which we have
applied to have our common stock listed, requires us to maintain an audit
committee consisting of at least two directors who are not employees of Tomax.

     Compensation Committee. The board established a compensation committee in
December 1999, which currently consists of Eric Olafson, John Porter, and
Carolyn Aver. The compensation committee has the following responsibilities:

     - review our executive compensation policy;

     - administers our stock purchase and stock option plans; and

     - make recommendations to the board regarding such matters.

DIRECTOR COMPENSATION

     We will reimburse our directors for reasonable expenses incurred in
connection with attendance of board or committee meetings. We intend to pay a
non-employee director not affiliated with any other investor cash compensation
of $3,000 per quarter. We have adopted a policy whereby each non-employee
director will receive a grant of a stock option to purchase 20,000 shares of our
common stock on the date on which such person becomes a director. The options
will vest over four years. Twenty-five percent of the shares subject to such
options will vest on each anniversary of the date on which such person becomes a
director.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     Prior to establishing the Compensation Committee, all compensation
decisions were made by the board of directors. No interlocking relationship
exists between our board of directors or compensation committee and the board of
directors or compensation committee of any other company, nor has any such
interlocking relationship existed in the past. Eric Olafson, our Chairman,
President and Chief Executive Officer, Virgil Fernandez, our Chief Technology
Officer, and Jaye Olafson, our Chief People Officer and Secretary, served on our
compensation committee during the year ended June 30, 2000. We have entered into
transactions with entities related to Eric Olafson and Jaye Olafson. See
"Related Party Transactions."

                                       45
<PAGE>   48

EXECUTIVE COMPENSATION

     The following table sets forth information concerning total compensation
paid by us for services rendered to us in all capacities by our chief executive
officer and each of our four most highly compensated executive officers during
the year ended June 30, 2000, whose salary and bonus was more than $100,000. We
refer to these individuals as our "named executive officers."

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                               LONG-TERM
                                                              COMPENSATION
                                                                 AWARDS
                                              ANNUAL          ------------
                                         COMPENSATION($)       SECURITIES
                                        ------------------     UNDERLYING         ALL OTHER
    NAME AND PRINCIPAL POSITION(1)      SALARY      BONUS      OPTIONS(#)     COMPENSATION($)(2)
--------------------------------------  -------    -------    ------------    ------------------
<S>                                     <C>        <C>        <C>             <C>
Eric Olafson..........................  285,000     28,500           --             3,657
  Chairman, President and Chief
  Executive Officer
Virgil Fernandez......................  200,000     20,000        4,000             4,125
  Chief Technology Officer
Steve Shubella(3).....................  120,000     18,000      228,600             1,350
  Senior Vice President
Steve Klingler........................  120,000     45,361       47,404             4,600
  Vice President
Mark Kramer...........................  126,936     37,500       21,187             1,800
  Vice President
</TABLE>

-------------------------
(1) This table does not include Brad Stewart who was hired in July 2000 as our
    chief financial officer. For the fiscal year ending June 30, 2001, Mr.
    Stewart received a signing bonus of $20,000, will be paid a salary of
    $175,000 and will receive a bonus of $30,000 conditional upon the closing of
    this offering. Mr. Stewart was also granted an option to purchase 100,000
    shares in July 2000 at an exercise price of $10.00 per share which is
    scheduled to vest 25% upon grant and 25% on each anniversary of its date of
    grant thereafter. We agreed to pay Mr. Stewart twelve months compensation if
    he is terminated by us without cause or if he resigns with good reason.

(2) Consists of contributions paid by us to each named executive officer's
    401(k) plan account.

(3) Mr. Shubella joined us in November 1999. His annual salary for the fiscal
    year ended June 30, 2000, was $180,000. We agreed to pay Mr. Shubella three
    months compensation if he is terminated by us with or without cause.

              OPTIONS GRANTED DURING THE YEAR ENDED JUNE 30, 2000

     The following table sets forth information concerning stock options granted
to the named executive officers during the year ended June 30, 2000. All options
were granted under our 2000 Stock Option and Award Plan. These options have a
term of five years.

                                       46
<PAGE>   49

     We granted options to purchase common stock equal to a total of 660,825
shares during our fiscal year ended June 30, 2000 at an exercise price of $10.00
per share. Potential realizable values are net of exercise price before taxes,
and are based on the assumption that our common stock appreciates at the annual
rate shown, compounded annually, from the date of grant until the expiration of
the five-year term. These numbers are calculated based on SEC requirements and
do not reflect our projection or estimate of future stock price growth.

<TABLE>
<CAPTION>
                                         INDIVIDUAL GRANTS
                        ---------------------------------------------------
                                      PERCENT OF                              POTENTIAL REALIZED VALUE AT
                        NUMBER OF    TOTAL OPTIONS                              ASSUMED ANNUAL RATES OF
                        SECURITIES    GRANTED TO                              STOCK PRICE APPRECIATION FOR
                        UNDERLYING     EMPLOYEES     EXERCISE                         OPTIONS TERM
       NAME(1)           OPTIONS      DURING THE     PRICE PER   EXPIRATION   ----------------------------
       -------           GRANTED        YEAR(%)      SHARE($)       DATE           5%             10%
<S>                     <C>          <C>             <C>         <C>          <C>             <C>
Eric Olafson..........        --           --             --           --
Virgil Fernandez(2)...     4,000          0.6          10.00       1/1/05
Steve Shubella(3).....   228,600         34.6          10.00       1/1/05
Steve Klingler(4).....    29,404          4.4          10.00       1/1/05
                          18,000          2.7          10.00       4/1/05
Mark Kramer(5)........     3,187          0.5          10.00       1/1/05
                          18,000          2.7          10.00       4/1/05
</TABLE>

------------------------------
(1) This table does not include Brad Stewart who was hired in July 2000 as our
    chief financial officer. Mr. Stewart was granted an option to purchase
    100,000 shares in July 2000 at an exercise price of $10.00 per share which
    is scheduled to vest 25% upon grant, and 25% on each anniversary of its date
    of grant thereafter.

(2) Excludes an additional option for 6,500 shares at an exercise price of
    $10.00 per share granted to Mr. Fernandez on July 1, 2000.

(3) Excludes an additional option for 5,850 shares at an exercise price of
    $10.00 per share granted to Mr. Shubella on July 1, 2000.

(4) Excludes an additional option for 3,900 shares granted on July 1, 2000, and
    an additional option for 100,000 shares granted on July 25, 2000, to Mr.
    Klingler at an exercise price of $10.00 per share.

(5) Excludes an additional option for 3,900 shares at an exercise price of
    $10.00 per share granted to Mr. Kramer on July 1, 2000.

                                       47
<PAGE>   50

AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION
VALUES

     The following table sets forth information for each of the named executive
officers concerning option exercises for the year ended June 30, 2000, and
exercisable and unexercisable options held at June 30, 2000. The named executive
officers did not exercise any options during the year ended June 30, 2000.

     The value of unexercised in-the-money options at June 30, 2000 is based on
a value of $     per share of our common stock, which is the assumed initial
public offering price, less the per share exercise price, multiplied by the
number of shares issuable upon exercise of the option.

<TABLE>
<CAPTION>
                                               NUMBER OF SECURITIES          VALUE OF UNEXERCISED
                                              UNDERLYING UNEXERCISED        IN-THE-MONEY OPTIONS AT
                                             OPTIONS AT JUNE 30, 2000            JUNE 30, 2000
                                            ---------------------------   ---------------------------
                                            EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
<S>                                         <C>           <C>             <C>           <C>
Eric Olafson..............................        --              --
  President, Chief Executive Officer
Virgil Fernandez..........................       500           3,500
  Chief Technology Officer
Steve Shubella............................    56,700         171,900
  Senior Vice President
Steve Klingler............................     8,176          39,229
  Vice President
Mark Kramer...............................     1,622          19,565
  Vice President
</TABLE>

STOCK PLANS

     2001 PUBLIC COMPANY STOCK OPTION PLAN

     Our board of directors adopted the 2001 Public Company Stock Option Plan in
September 2000. We will seek the approval of this plan by our stockholders. Our
2001 Public Company Stock Option Plan provides for the grant of incentive stock
options to our employees, and for the grant of nonstatutory stock options and
stock purchase rights to our employees, directors and consultants.

     Number of Shares of Common Stock Available under the 2001 Public Company
Stock Option Plan. A total of 1,000,000 shares of our common stock is reserved
for issuance pursuant to the 2001 Public Company Stock Option Plan. No options
to acquire shares of our common stock were issued and outstanding as of that
date. Our 2001 Public Company Stock Option Plan provides for annual increases in
the number of shares available for issuance on the first day of each fiscal
year, beginning with our 2002 fiscal year, equal to the lesser of 3% of our
outstanding shares of common stock on that date, 600,000 shares or a lesser
amount determined by our board.

     Administration of the 2001 Public Company Stock Option Plan. Our board of
directors or a committee of our board administers the 2001 Public Company Stock
Option Plan. In the case of options intended to qualify as "performance-based
compensation" within the meaning of Sections 162(m) of the Internal Revenue Code
of 1986, as amended, the committee will consist of two or more "outside
directors" within the meaning of Section 162(m). The administrator has the power
to determine:

     - the terms of the options or stock purchase rights granted, including the
       exercise price;

     - the number of shares subject to each option or stock purchase right;

                                       48
<PAGE>   51

     - the exercisability of the options; and

     - the form of consideration payable upon exercise.

     Options. The administrator determines the exercise price of options granted
under the 2001 Public Company Stock Option Plan. But with respect to
nonstatutory stock options intended to qualify as "performance-based
compensation" within the meaning of Section 162(m) and all incentive stock
options, the exercise price must at least be equal to the fair market value of
our common stock on the grant date. The term of an incentive stock option
generally may not exceed ten years. However, with respect to any participant who
owns more than 10% of the voting power of all classes of our outstanding capital
stock, the term must not exceed five years and the exercise price must at least
equal to 110% of the fair market value on the grant date. The administrator
determines the term of all other options.

     No optionee may be granted an option to purchase more than 300,000 shares
in any fiscal year, except that in connection with his or her initial service,
an optionee may be granted an additional option to purchase up to 600,000
shares.

     After termination of one of our employees, directors or consultants, he or
she may exercise his or her option for the period of time stated in the option
agreement. Generally, if termination is due to death or disability, the option
will remain exercisable for 12 months. In all other cases, the option will
generally remain exercisable for three months. However, an option may never be
exercised later than the expiration of its term.

     Stock Purchase Rights. The administrator determines the exercise price of
stock purchase rights granted under our 2001 Public Company Stock Option Plan.
Unless the administrator determines otherwise, the restricted stock purchase
agreement will grant us a repurchase option that we may exercise upon the
voluntary or involuntary termination of the purchaser's service with us for any
reason, including death or disability. The purchase price for shares we
repurchase will generally be the original price paid by the purchaser and may be
paid by cancellation of any indebtedness of the purchaser to us. The
administrator determines the rate a which our repurchase option will lapse.

     Transferability of Options and Stock Purchase Rights. Our 2001 Public
Company Stock Option Plan generally does not allow for the transfer of options
or stock purchase rights, and only the optionee may exercise an option or stock
purchase right during his or her lifetime.

     Adjustments upon Merger or Asset Sale. Our 2001 Public Company Stock Option
Plan provides that in the event of our merger with or into another corporation
or a sale of substantially all of our assets, the successor corporation will
assume or substitute an equivalent award for each option or stock purchase
right. If the outstanding options or stock purchase rights are not assumed or
substituted for in connection with a merger or sale of assets, the administrator
will provide notice to the optionee that he or she has the right to exercise the
option or stock purchase right as to all of the shares subject to the option or
stock purchase right, including shares which would not otherwise be exercisable,
for a period of 15 days from the date of the notice. The option or stock
purchase right will terminate upon the expiration of the 15-day period.

     2000 STOCK OPTION AND AWARD PLAN

     Our 2000 Stock Option and Award Plan was adopted by our board of directors
in December 1999. We will seek the approval of this plan by our stockholders.
This plan provides for the grant of incentive stock options and stock
appreciation rights to our employees and for the grant of nonstatutory stock
options and bonus stock to employees, directors and certain non-employees. The
purposes of the plan are to maintain and develop a management team, to attract
qualified officers and employees and to reward individuals who have contributed
to our success. At the request of the board of directors, the special
compensation committee administers our stock plan and determines the
                                       49
<PAGE>   52

optionees and the terms of options granted, including the exercise price, number
of shares subject to and the exercisability of each option.

     The term of an option granted under the 2000 Stock Option and Award Plan is
stated in the option agreement. However, the term of an incentive stock option
may not exceed ten years. Options granted under the 2000 Stock Option and Award
Plan vest and become exercisable as set forth in each option agreement.
Incentive stock options granted under the 2000 Stock Option and Award Plan must
generally be exercised within one month after the end of the optionee's status
as an employee, within six months after the optionee's termination by death or
within one year after termination by disability, but in no event later than the
expiration of the option's term.

     Incentive stock options granted under the 2000 Stock Option and Award Plan
are generally not transferable by the optionee, and each incentive stock option
is exercisable during the lifetime of the optionee only by the optionee.

     The exercise price of any incentive stock option granted under the 2000
Stock Option and Award Plan must be at least equal to the fair market value of
the common stock on the date of grant. With respect to any optionee who owns
more than 10% of our outstanding stock, the exercise price of any stock option
granted must be at least 110% of the fair market value on the date of grant.

     No incentive stock options may be granted to an optionee, which, when
combined with all other incentive stock options becoming exercisable in any
calendar year that are held by that person, would have an aggregate fair market
value in excess of $100,000.

     The 2000 Stock Option and Award Plan will terminate in December 2009 unless
our board of directors terminates it sooner.

     Our stock option agreements with Virgil Fernandez, Steve Shubella, Mark
Kramer, Brad Stewart, Jaye Olafson and Steve Klingler provide that upon a change
of control of our company, vesting of all shares subject to the option held by
such executive will be accelerated and exercisable as to all such shares.

     As of August 31, 2000, there were outstanding options to purchase 935,808
shares of common stock. As of the date of this prospectus, we will not grant any
additional stock options or bonus stock under the 2000 Stock Option and Award
Plan.

     2001 EMPLOYEE STOCK PURCHASE PLAN

     Concurrently with this offering, we intend to establish an employee stock
purchase plan. A total of 300,000 shares of our common stock will be made
available for sale, plus annual increases on the first day of each fiscal year
beginning with 2002 equal to the lesser of 1% of our outstanding shares of
common stock on that date, 600,000 shares or a lesser amount determined by our
board.

     General. The purpose of our 2001 Employee Stock Purchase Plan is to provide
employees with an opportunity to purchase our common stock through payroll
deductions in a manner that qualifies for preferential tax treatment.

     Administration. Our board of directors or a committee appointed by our
board of directors may administer the plan. All questions of interpretation or
application of the plan are determined by the board or its appointed committee,
and its decisions are final and binding upon all participants.

     Eligibility. All of our employees are eligible to participate if they are
customarily employed by us or any participating subsidiary for at least 20 hours
per week and more than five months in any

                                       50
<PAGE>   53

calendar year. However, an employee may not be granted an option to purchase
stock under the plan if such employee:

     - immediately after grant owns stock possessing 5% or more of the total
       combined voting power or value of all classes of our capital stock, or

     - has rights to purchase stock under all of our employee stock purchase
       plans and such rights accrue at a rate that exceeds $25,000 worth of
       stock for each calendar year.

     Offering Period. The plan will be implemented by having six-month offering
periods with a new offering period commencing every six months, on or about May
1 and November 1 of each year, except for the first such offering period which
will commence on the first trading day on or after the effective date of this
offering and will end on the last trading day on or before April 30, 2001. To
participate in the plan, each eligible employee must authorize payroll
deductions pursuant to the plan which may not be less than 1% nor exceed 15% of
a participant's compensation. Once an employee becomes a participant in the
plan, common stock will automatically be purchased under the plan at the end of
each offering period, unless the participant withdraws or terminates employment
earlier. The employee will automatically participate in each successive offering
period until such time as the employee withdraws from the plan or the employee's
employment with us terminates.

     Purchase Price. The purchase price per share at which shares will be sold
in an offering under the plan is the lower of 85% of the fair market value of a
share of our common stock on the first day of an offering period and on the last
day of an offering period. The fair market value of the common stock on a given
date is generally the closing sale price of the common stock as reported on the
Nasdaq National Market for such date.

     Payment of Purchase Price; Payroll Deductions. The purchase price of the
shares is accumulated by payroll deductions throughout the offering period. The
number of shares of common stock a participant may purchase in each offering
period is determined by dividing the total amount of payroll deductions withheld
from the participant's compensation during that offering period by the purchase
price. However, a participant may not purchase more than 2,500 shares during an
offering period. During the offering period, a participant may discontinue
participation in the plan, but may not decrease or increase the rate of payroll
deductions in an offering period within limits set by the administrator of the
plan.

     All payroll deductions made for a participant are credited to the
participant's account under the plan, are withheld in whole percentages only,
and are included with our general funds. Funds received by us pursuant to
exercises under the plan are also used for general corporate purposes. A
participant may not make any additional payments into the participant's account.

     Withdrawal. A participant may terminate participation in the plan at any
time by giving us a written notice of withdrawal. In such event, the payroll
deductions credited to the participant's account will be returned, without
interest, to such participant. Payroll deductions will not resume unless a new
subscription agreement is delivered in connection with a subsequent offering
period.

     Termination of Employment. Termination of a participant's employment for
any reason, including death, ends participation in the plan immediately. In such
event, the payroll deductions credited to the participant's account will be
returned without interest to such participant or the participant's estate.

     Adjustments Upon Changes in Capitalization. In the event of any changes in
our capitalization effected without receipt of consideration by us, such as a
stock split, stock dividend, combination or reclassification of our common
stock, resulting in an increase or decrease in the number of shares of common
stock, proportionate adjustments will be made by the board of directors in the
shares subject to purchase and in the price per share under the plan. In the
event of our liquidation or dissolution,

                                       51
<PAGE>   54

the offering periods then in progress will terminate immediately prior to the
consummation of such event unless otherwise provided by the board of directors.
In the event of a sale of all or substantially all of our assets, or our merger
with or into another corporation, each option under the plan shall be assumed or
an equivalent option shall be substituted by such successor corporation. If the
successor corporation refuses to assume or substitute for the outstanding
options, the offering period then in progress will be shortened and a new
exercise date will be set.

     Amendment and Termination. The board of directors may at any time and for
any reason amend or terminate the plan, except that generally no such
termination shall affect options previously granted and no amendment shall make
any change in an option granted prior thereto which adversely affects the rights
of any participant. However, without regard to any adverse consequences to
participants, the board of directors:

     - may terminate an offering period or the plan at any time, and

     - may shorten an offering period or adjust the purchase price paid for
       shares under the plan to the extent necessary or desirable to avoid a
       compensation expense for financial accounting purposes.

     Stockholder approval for amendments to the plan shall be obtained in such a
manner and to such a degree as required to comply with all applicable laws or
regulations. The plan will terminate in 2010, unless terminated earlier by the
board of directors in accordance with the plan.

     401(K) PLAN

     Our employee savings and retirement plan is qualified under Section 401 of
the Internal Revenue Code. Our employees may elect to reduce their current
compensation by up to the statutorily prescribed annual limit and have the
amount of such reduction contributed to the 401(k) plan. We may make matching or
additional contributions to the 401(k) plan in amounts to be determined by our
board of directors. If we do make matching contributions to our employees, we
must make equal contributions on a percentage of salary basis to all
participants, up to six percent of an employee's compensation.

LIMITATIONS OF LIABILITY AND INDEMNIFICATION MATTERS

     Our certificate of incorporation limits the liability of directors to the
maximum extent permitted by Delaware law. Delaware law provides that directors
of a corporation will not be personally liable for monetary damages for breach
of their fiduciary duties as directors, except liability for:

     - any breach of the director's duty of loyalty to Tomax or to its
       stockholders;

     - acts or omissions not in good faith or that involve intentional
       misconduct or a knowing violation of law;

     - unlawful payments of dividends or unlawful stock repurchases or
       redemptions; or

     - any transaction from which a director derives an improper personal
       benefit.

     The limitation of liability does not apply to liabilities arising under the
federal securities law and does not affect the availability of equitable
remedies such as injunctive relief or rescission.

     In addition, as permitted by Delaware law, our bylaws provide for the
following:

     - we must indemnify our directors and officers to the fullest extent
       permitted by Delaware law;

     - we may indemnify our employees and agents to the fullest extent permitted
       by the Delaware General Corporation Law; and

                                       52
<PAGE>   55

     - we must advance all expenses, as incurred, to our directors and officers
       in connection with a legal proceeding to the fullest extent permitted by
       Delaware law, subject to limited exceptions.

     We believe that indemnification under our bylaws covers at least negligence
and gross negligence on the part of an indemnified party. Our bylaws also permit
us to secure insurance on behalf of any officer, director, employee or other
agent for any liability arising out of his or her actions in their capacity as
an officer, director, employee or other agent, regardless of whether the bylaws
would permit indemnification.

     We have also entered into separate indemnification agreements with each of
our directors and executive officers. These agreements provide for the
following:

     - we must indemnify the director or officer against expenses (including
       attorney's fees), judgments, fines and settlements paid by the individual
       in connection with any action, suit or proceeding arising out of the
       individual's status or service as a director or officer of Tomax (other
       than liabilities arising from willful misconduct or conduct that is
       knowingly fraudulent or deliberately dishonest); and

     - we must advance expenses incurred by the individual in connection with
       any proceeding against the individual with respect to which he or she may
       be entitled to indemnification by us.

     We believe that our certificate of incorporation and bylaw provisions and
indemnification agreements are necessary to attract and retain qualified persons
as directors and officers.

     The limitation of liability and indemnification provisions in our
certificate of incorporation and bylaws may discourage stockholders from
bringing a lawsuit against directors for breach of their fiduciary duty. They
may also have the effect of reducing the likelihood of derivative litigation
against directors and officers, even though such an action, if successful, might
otherwise benefit us and our stockholders. Furthermore, a stockholder's
investment may be adversely affected to the extent we pay the costs of
settlement and damage awards against directors and officers pursuant to these
indemnification provisions.

     We are not aware of any pending litigation or proceeding involving any of
our directors, officers, employees or agents where indemnification will be
sought, required or permitted. Furthermore, we are not aware of any threatened
litigation or proceeding that might result in a claim for indemnification.

                           RELATED PARTY TRANSACTIONS

     The following is a description of transactions since January 1, 1999, to
which we have been a party, in which the amount involved in the transaction
exceeds $60,000 and in which any director, executive officer or holder of more
than 5% of our capital stock had or will have a direct or indirect material
interest other than compensation arrangements which are otherwise required to be
described under "Management."

     SERIES A PREFERRED STOCK. In July 2000, we sold 421,585 shares of series A
preferred stock at a per share price of $11.86 to Oracle Corporation for an
aggregate consideration of $5.0 million. We agreed to escrow $500,000 of the
purchase price of the series A preferred stock until July 2001, to cover any
indemnification obligations with respect to breaches of representations and
warranties contained in the stock purchase agreement. Upon the closing of this
offering, each share of series A preferred stock will automatically convert into
one share of common stock and we will pay a cash dividend of approximately $3.7
million to Oracle Corporation. As a result, Oracle Corporation will receive
421,585 shares of common stock upon conversion of their shares of series A
preferred stock at the completion of this offering.

                                       53
<PAGE>   56

     COMMON STOCK SALES TO ORACLE. In July and August 2000, some of our existing
stockholders sold 634,518 shares of common stock at a per share price of $7.88
to Oracle Corporation for an aggregate consideration of $5.0 million. These
stockholders agreed to escrow $500,000 of the purchase price to provide
indemnification for breaches of representations and warranties contained in the
stock purchase agreement. Of the 634,518 shares an aggregate of 595,704 shares
were sold by Eric Olafson, our Chairman, President and Chief Executive Officer,
Virgil Fernandez, our Chief Technology Officer, Keith Jepsen, an executive
officer and a former director, and Keith Low, an executive officer and a former
director, for an aggregate of $4.7 million.

     SERIES B PREFERRED STOCK. In September 2000, we issued 1,085,714 shares of
our series B preferred stock to Keith Low, an executive officer and a former
director, in exchange for 1,085,714 shares of our common stock. We retired all
of these shares of common stock upon receipt. Upon the closing of this offering,
we intend to redeem all outstanding shares of series B preferred stock for
approximately $1.7 million.

     ORACLE ALLIANCE AGREEMENT. We entered into an alliance agreement with
Oracle in July 2000. Under this agreement, we became a "preferred partner" of
Oracle and obtained the right to promote Oracle's database technology and
enterprise application programs to third parties and Oracle became our
"preferred partner" and obtained the right to promote our retail application
products to third parties. We and Oracle agreed to share customer leads with
each other, at the discretion of the party with the lead. We agreed that if an
Oracle representative learns that one of our salespeople is actively promoting a
third party product to a customer that serves substantially the same function as
an Oracle product, then Oracle will be given the opportunity to propose its
product to the customer. Oracle agreed that if our representative learns that
one of its salespeople is actively promoting a third-party's retail application
product that is substantially similar to our product, we will be given the
opportunity to propose our product to the customer. We also agreed to pay a
sales fee to Oracle based on a percentage of the license fees we obtain from the
sale of our products that operate using Oracle's database technology in return
for which we receive sales and marketing support from Oracle. This fee can
adjusted up or down after January 2002, based on factors agreed to by Oracle and
us which may include the level of impact that Oracle has had on sales of our
products.

     Our alliance with Oracle is not exclusive and each party may promote third
party products if they meet customer requirements. Our alliance agreement with
Oracle has a three-year term.

     We entered into an agreement with Oracle Corporation in connection with its
purchase of series A preferred stock and common stock pursuant to which it will
have registration rights with respect to its shares of common stock following
the offering. For a description of these registration rights, see "Description
of Capital Stock--Registration Rights of Stockholders" below.

     We also entered into an indemnification agreement with Oracle Corporation
which requires us to indemnify Oracle to the fullest extent permitted by a Utah
corporation.

     OFFICE LEASES WITH ENTITIES AFFILIATED WITH ERIC OLAFSON AND JAYE
OLAFSON. In December 1999, we entered into a lease agreement with Olafson II,
LLC, an affiliate of Eric Olafson, our Chairman, President, and Chief Executive
Officer and Jaye Olafson, our Chief People Officer and Secretary, for
approximately 60,000 square feet of office space located at the Sweets Candy
Factory, 224 South 200 West, Salt Lake City, Utah. Eric Olafson and Jaye Olafson
jointly hold and own a 70% ownership interest in and jointly control Olafson II,
LLC. This lease will commence in December 2000, and will expire in September
2010. We have one five-year and two two-year consecutive options to renew the
lease upon its expiration. For the first 24 months of the lease, we are
obligated to pay rent in the amount of $84,543 each month. For the remainder of
the term of the lease, we are obligated to pay rent in the amount of $107,648
each month and the amount of space we will occupy will increase to approximately
100,000 square feet. After the first five years and at the beginning of any
renewal term,

                                       54
<PAGE>   57

the rent is subject to adjustment based on changes to the Consumer Price Index
published by the U.S. Department of Labor, Bureau of Labor Statistics. We have
agreed to indemnify the landlord against any claims, damages or other
liabilities resulting from any work done by us on the premises, our use or
possession of the premises, any negligent or tortious act by us or any accident
or injury to any person or property on or near the premises.

     In September 1996, we entered into a lease agreement with Olafson Group
L.C., an affiliate of Eric Olafson, our Chairman, President, and Chief Executive
Officer, and Jaye Olafson, our Chief People Officer and Secretary, for our
current office space located at 205 North 400 West, Salt Lake City, Utah,
consisting of approximately 28,000 square feet. Eric Olafson and Jaye Olafson
jointly hold and own a 100% ownership interest in and jointly control Olafson
Group L.C. This lease agreement will terminate upon our giving sixty days'
written notice of termination to Olafson Group L.C., and we expect to terminate
this lease in December 2000. During the years ended June 30, 1998, 1999 and
2000, we paid to Olafson Group L.C. $225,000, $260,000 and $308,000 in rent.

INDEMNIFICATION

     We have entered into indemnification agreements with each of our directors
and officers. These indemnification agreements and our certificate of
incorporation and bylaws require us to indemnify our directors and officers to
the fullest extent permitted by Delaware law. See "Management--Limitations on
Directors' Liability and Indemnification."

CONFLICT OF INTEREST POLICY

     We believe that all transactions with affiliates described above were made
on terms no less favorable to us than could have been obtained from unaffiliated
third parties. Our policy is to require that a majority of independent and
disinterested outside directors on our board of directors approve all future
transactions between us and our officers, directors, principal stockholders and
their affiliates. These transactions will continue to be on terms no less
favorable to us than we could obtain from unaffiliated third parties.

                                       55
<PAGE>   58

                             PRINCIPAL STOCKHOLDERS

     The following table sets forth information concerning the beneficial
ownership of our common stock as of August 31, 2000, and as adjusted to reflect
the sale of the shares of common stock to be sold in this offering, by the
following persons and entities:

     - each person or entity who owns beneficially 5% or more of our outstanding
       common stock;

     - each of the members of our board of directors;

     - each of our executive officers included in the summary compensation
       table; and

     - all members of our board of directors and executive officers as a group.

     Under rules promulgated by the SEC, the number and percentage of shares
beneficially owned is determined in accordance with Rule 13d-3 of the Exchange
Act, and the information is not necessarily indicative of beneficial ownership
for any other purpose. Under such rule, beneficial ownership includes (1) any
shares as to which the individual or entity has voting power or investment power
and (2) any shares which the individual or entity has the right to acquire
within 60 days of August 31, 2000 through the exercise of any stock option,
warrant, or other right. Unless otherwise indicated in the footnotes, each
person or entity has sole voting and investment power (or shares such powers
with his or her spouse) with respect to the shares shown as beneficially owned.

<TABLE>
<CAPTION>
                                                                    PERCENT BENEFICIALLY OWNED(2)
                                                  SHARES          ---------------------------------
       NAME OF BENEFICIAL OWNER(1)          BENEFICIALLY OWNED    BEFORE OFFERING    AFTER OFFERING
       ---------------------------          ------------------    ---------------    --------------
<S>                                         <C>                   <C>                <C>
FIVE PERCENT STOCKHOLDERS
Oracle Corporation........................       1,056,103              9.4%
  500 Oracle Parkway
  Redwood Shores, CA 94065
I-spire Corporation Ltd...................       1,050,365              9.3
  Clarendon House, 2 Church Street
  Bermuda HM11
EXECUTIVE OFFICERS AND DIRECTORS
Eric Olafson(3)...........................       3,685,904             32.6
Jaye Olafson(3)...........................       3,685,904             32.6
Keith Jepsen..............................       2,274,998             20.2
Matt Mossman(4)...........................  1,056,103.....              9.4
John Porter(5)............................       1,050,365              9.3
Virgil Fernandez(6).......................         844,031              7.4
Steve Shubella(7).........................          57,488                *
Steve Klingler(8).........................          35,535                *
Mark Kramer(9)............................           3,778                *
Carolyn Aver..............................              --               --
All executive officers and directors as a
  group (twelve persons)..................      10,477,523             91.6
</TABLE>

------------------------------
 *  Less than 1% beneficially owned.

(1) Except as otherwise noted, the address of each person listed on the table is
    c/o Tomax Corporation, 205 North 400 West, Salt Lake City, Utah 84103.

(2) Number and percentage of shares beneficially owned is based on 11,278,728
    shares outstanding as of August 31, 2000 assuming conversion of the series A
    preferred stock into shares of common stock and assumes no exercise of the
    underwriters' overallotment option. Beneficial ownership is determined in
    accordance with the rules of the Securities and Exchange Commission and
    generally includes voting or investment power with respect to securities.

                                       56
<PAGE>   59

    Shares of common stock subject to options currently exercisable or
    exercisable within 60 days of August 31, 2000 are deemed to be outstanding
    and to be beneficially owned by the person holding such options for the
    purpose of computing the number of shares beneficially owned and the
    percentage of such person or entity holding such securities but are not
    outstanding for the purpose of computing the percentage of any other person
    or entity. Except as indicated by footnotes to the table, and subject to the
    applicable community property laws, based on information provided by the
    persons shown in the table, such persons have sole voting and investment
    power with respect to all shares of common stock shown as beneficially owned
    by them.

(3) Consists of 3,685,904 shares owned by Eric Olafson and 33,947 shares subject
    to options owned by Jaye Olafson, all of which are exercisable within 60
    days of August 31, 2000. Eric Olafson and Jaye Olafson are husband and wife.

(4) All these shares are held by Oracle Corporation. Matt Mosman is a Senior
    Vice President of Oracle Corporation and is one of our directors. Mr. Mosman
    disclaims beneficial ownership of the shares held by this entity.

(5) All of these shares are held by I-spire Corporation Ltd. Mr. Porter is
    Chairman of and owns a majority interest in I-spire Corporation Ltd. and is
    one of our directors. Mr. Porter disclaims beneficial ownership of the
    shares held by this entity, except to the extent of his proportional
    interest arising from his ownership interest in I-spire Corporation Ltd.

(6) Includes 1,375 shares subject to options, all of which are exercisable
    within 60 days of August 31, 2000.

(7) Consists of 57,488 shares subject to options, all of which are exercisable
    within 60 days of August 31, 2000.

(8) Consists of 35,535 shares subject to options, all of which are exercisable
    within 60 days of August 31, 2000.

(9) Consists of 3,778 shares subject to options, all of which are exercisable
    within 60 days of August 31, 2000.

                                       57
<PAGE>   60

                          DESCRIPTION OF CAPITAL STOCK

     Following the closing of the sale of the shares offered hereby, our
authorized capital stock will consist of 100,000,000 shares of common stock,
$0.001 par value, and 5,000,000 shares of preferred stock, $0.001 par value.

COMMON STOCK

     As of August 31, 2000, there were 10,857,143 shares of common stock
outstanding that were held of record by approximately 35 stockholders after
giving effect to the conversion of our preferred stock into common stock and
assuming no exercise of outstanding stock options after August 31, 2000. There
will be              shares of common stock outstanding, assuming no exercise of
the underwriters' over-allotment option and no exercise or conversion of
outstanding convertible securities after August 31, 2000, after giving effect to
the sale of the shares of common stock offered hereby.

     The holders of common stock are entitled to one vote per share on all
matters to be voted upon by the stockholders. Subject to preferences that may be
applicable to any outstanding preferred stock, the holders of common stock are
entitled to receive ratably any dividends that may be declared from time to time
by the board of directors out of funds legally available for that purpose. In
the event of a liquidation, dissolution or winding up of Tomax, the holders of
common stock are entitled to share ratably in all assets remaining after payment
of liabilities, subject to prior rights of preferred stock, if any, then
outstanding. The common stock has no preemptive or conversion rights or other
subscription rights. There are no redemption or sinking fund provisions
available to the common stock. All outstanding shares of common stock are fully
paid and non-assessable.

PREFERRED STOCK

     Effective upon the closing of this offering, we will be authorized to issue
5,000,000 shares of undesignated preferred stock. The board of directors will
have the authority to issue the undesignated preferred stock in one or more
series and to determine the powers, preferences and rights and the
qualifications, limitations or restrictions granted to or imposed upon any
wholly unissued series of undesignated preferred stock, and to fix the number of
shares constituting any series and the designation of a series, without any
further vote or action by the stockholders. The issuance of preferred stock may
have the effect of delaying, deferring or preventing a change in control of
Tomax without further action by the stockholders and may adversely affect the
voting and other rights of the holders of common stock. At present, we have no
plans to issue any shares of preferred stock.

REGISTRATION RIGHTS OF STOCKHOLDERS

     Oracle Corporation, which will own 1,056,103 shares of our common stock
following this offering, and its subsequent transferees, have the right to
require us to register these shares under the Securities Act of 1933 under the
terms of an investor rights agreement. These shares are called "registrable
securities." The holders of a majority of the registrable securities may
require, at any time after 180 days from the effective date of this offering,
that we use our best efforts to register for public resale the registrable
securities, provided that we shall not be obligated to effect any such
registration after we have effected two prior registrations. Furthermore, the
holders of the registrable securities may require us to file additional
registration statements on Form S-3. If we register any of our securities,
either for our own account or for the account of other stockholders exercising
registration rights, the holders of registrable securities are entitled to
notice of the registration and are entitled to include their shares of common
stock in the registration. A holder's right to include shares in an underwritten
registration is subject to the ability of the underwriters to limit the number
of shares included in such an offering.

                                       58
<PAGE>   61

     All fees, costs and expenses of these registrations must be borne by us,
and all selling expenses, including underwriting discounts and selling
commissions, relating to registrable securities must be borne by the holders of
the securities being registered.

ANTI-TAKEOVER PROVISIONS OF DELAWARE LAW AND CHARTER PROVISIONS

     The provisions of Delaware law, our amended and restated certificate of
incorporation and our bylaws described below could make the following more
difficult:

     - acquisition of us by means of a tender offer;

     - acquisition of us by means of a proxy contest or otherwise; or

     - removal of our incumbent officers and directors.

     Delaware Law

     We will be subject to the provisions of Section 203 of the Delaware General
Corporation Law regulating corporate takeovers. This section prevents certain
Delaware corporations from engaging, under limited circumstances, in a "business
combination," which includes a merger or sale of more than 10% of the
corporation's assets, with any "interested stockholder," or a stockholder who
owns 15% or more of the corporation's outstanding voting stock, as well as
affiliates and associates of stockholders, for three years following the date
that the stockholder became an "interested stockholder" unless:

     - the transaction is approved by the board prior to the date the
       "interested stockholder" attained that status;

     - upon the closing of the transaction that resulted in the stockholder's
       becoming an "interested stockholder," the "interested stockholder" owned
       at least 85% of the voting stock of the corporation outstanding at the
       time the transaction commenced; or

     - on or subsequent to the date the "business combination" is approved by
       the board, the combination is also authorized at an annual or special
       meeting of stockholders by at least two-thirds of the outstanding voting
       stock that is not owned by the "interested stockholder."

     A Delaware corporation may "opt out" of this provision with an express
provision in its original certificate of incorporation or an express provision
in its certificate of incorporation or bylaws resulting from a stockholder's
amendment approved by at least a majority of the outstanding voting shares.
However, we have not "opted out" of this provision. Section 203 could prohibit
or delay mergers or other takeover or change-in-control attempts and,
accordingly, may discourage attempts to acquire us.

     Charter and Bylaw Provisions

     Our amended and restated certificate of incorporation provides that,
concurrently with the effectiveness of this registration statement, our board of
directors will be reorganized into a classified board, whereby our directors
will be divided into three classes. The directors in each class will serve for a
three-year term, with our stockholders electing one class each year. For more
information on the classification of our board, please see "Management--Board
Composition." This system of electing and removing directors may tend to
discourage a third party from making a tender offer or otherwise attempting to
obtain control of us, because it generally makes it more difficult for
stockholders to replace a majority of the directors.

     Our amended and restated certificate of incorporation provides that our
stockholders may not take any action by written consent instead of by a meeting.
The provisions of our amended and restated certificate of incorporation
establishing a classified board of directors and prohibiting

                                       59
<PAGE>   62

stockholder action by written consent may not be amended without the approval of
at least 66 2/3 of our voting stock. Our amended and restated certificate of
incorporation also provides that our board of directors may issue preferred
stock with voting or other rights without stockholder action.

     Our bylaws provide that special meetings of the stockholders may only be
called by our board, the chairman of our board, our chief executive officer or
our president. Our bylaws provide that any action required or permitted to be
taken by our stockholders at an annual meeting or a special meeting of the
stockholders may only be taken if it is properly brought before the meeting,
including have provided required notice.

     Our bylaws provide that we will indemnify officers and directors against
losses that they may incur in investigations and legal proceedings resulting
from their services to us, which may include services in connection with
takeover defense measures. These provisions may have the effect of preventing
changes in our management.

INDEMNIFICATION OF DIRECTORS AND EXECUTIVE OFFICERS AND LIMITATION OF LIABILITY

     Our certificate of incorporation limits the liability of directors to the
fullest extent permitted by Delaware law. In addition, our certificate of
incorporation and bylaws provide that we will indemnify our directors and
officers to the fullest extent permitted by Delaware law. We intend to enter
into separate indemnification agreements with our directors and executive
officers that provide them with indemnification protection in the event the
certificate of incorporation is subsequently amended.

     Our certificate of incorporation and bylaws provide that we will indemnify
our directors and executive officers against losses that they may incur in
investigations and legal proceedings resulting from their services to us, which
may include services in connection with takeover defense measures. These
provisions may have the effect of preventing changes in the management.

TRANSFER AGENT AND REGISTRAR

     The transfer agent and registrar for our common stock is Chase Mellon
Shareholder Services, L.L.C.

                        SHARES ELIGIBLE FOR FUTURE SALE

     Immediately prior to this offering, there was no public market for our
common stock. Future sales of substantial amounts of our common stock in the
public market could adversely affect the market price of our common stock.

     Upon completion of this offering, based on shares outstanding as of August
31, 2000 we will have                outstanding shares of common stock,
assuming the issuance of shares of common stock in this offering, no exercise of
the underwriters' over-allotment option, and no exercise of options after August
31, 2000 and after giving effect to an adjustment to reflect the automatic
conversion of our series A preferred stock into common stock. All of the shares
sold in this offering will be freely tradable without restriction or further
registration under the Securities Act. However, the sale of any of these shares
if purchased by "affiliates" as that term is defined in Rule 144 are subject to
the limitations and restrictions that are described below.

     The remaining                shares of common stock held by existing
stockholders were issued and sold by us in reliance on exemptions from the
registration requirements of the Securities Act if 1933. These shares are
"restricted shares" as that term is defined in Rule 144 and therefore may not be
sold publicly unless they are registered under the Securities Act or are sold
pursuant to Rule 144 or another exemption from registration. In addition, our
directors and officers as well as most of our other stockholders and
optionholders have entered into "lock-up agreements" with the underwriters.

                                       60
<PAGE>   63

These lock-up agreements provide that, except under limited exceptions, the
stockholder may not offer, sell, contract to sell, pledge or otherwise dispose
of any of our common stock or securities that are convertible into or
exchangeable for, or that represent the right to receive, our common stock for a
period of 180 days after the effective date without the prior written consent of
Donaldson, Lufkin & Jenrette Securities Corporation. Accordingly, approximately
               shares will become eligible for sale on the 181st day after the
effective date of this offering subject to Rules 144 and 701.

     As of August 31, 2000, there were a total of 935,808 shares of common stock
subject to outstanding options, 244,203 of which were vested, and nearly all of
which are subject to lock-up agreements. Immediately after the completion of the
offering, we intend to file registration statements on Form S-8 under the
Securities Act to register all of the shares of common stock issued or reserved
for future issuance under our 2000 Stock Option and Award Plan, our 2001 Public
Company Stock Option Plan, and our 2001 Employee Stock Purchase Plan. On the
date 180 days after the effective date of the offering, the date that the
lock-up agreements expire, a total of approximately                shares of our
common stock subject to outstanding options will be vested. After the effective
dates of the registration statements on Form S-8, shares purchased upon exercise
of options granted pursuant to our 2000 Stock Option and Award Plan, our 2001
Public Company Stock Option Plan, and our 2001 Employee Stock Purchase Plan
generally would be available for resale in the public market.

RULE 144

     In general, under Rule 144 as currently in effect, beginning 90 days after
the date of this prospectus, a person who has beneficially owned shares of our
common stock for at least one year, including the holding period of any prior
owner except an affiliate of us, would be entitled to sell, within any
three-month period, a number of shares that does not exceed the greater of:

     - 1% of the number of shares of our common stock then outstanding, which
       will equal approximately              shares immediately after this
       offering; or

     - the average weekly trading volume of our common stock on The Nasdaq Stock
       Market's National Market during the four calendar weeks preceding the
       filing of a notice on Form 144 with respect to such sale.

     Sales under Rule 144 are also subject to other requirements regarding the
manner of sale, notice filing and the availability of current public information
about us.

RULE 144(k)

     Under Rule 144(k), a person who is not deemed to have been one of our
"affiliates" at any time during the 90 days preceding a sale, and who has
beneficially owned the shares proposed to be sold for at least two years,
generally including the holding period of any prior owner other than an
"affiliate," is entitled to sell such shares without complying with the manner
of sale, notice filing, volume limitation or notice provisions of Rule 144.
Therefore, unless otherwise restricted, "144(k) shares" may be sold immediately
upon the completion of this offering.

RULE 701

     In general, under Rule 701, any of our employees, directors, officers,
consultants or advisors who purchase shares from us in connection with a
compensatory stock or option plan or other written agreement before the
effective date of this offering is entitled to resell such shares 90 days after
the effective date of this offering in reliance on Rule 144, without having to
comply with public information, holding period and volume restrictions contained
in Rule 144.

                                       61
<PAGE>   64

     The SEC has indicated that Rule 701 will apply to typical stock options
granted by an issuer before it becomes subject to the reporting requirements of
the Securities Exchange Act of 1934, along with the shares acquired upon
exercise of such options (including exercises after the date of this
prospectus). Securities issued in reliance on Rule 701 are restricted securities
and, subject to the contractual restrictions described above, beginning 90 days
after the date of this prospectus, may be sold by persons other than
"affiliates," as defined in Rule 144, subject only to the manner of sale
provisions of Rule 144. Securities issued in reliance on Rule 701 may be sold by
"affiliates" under Rule 144 without compliance with its one year minimum holding
period requirement.

                                       62
<PAGE>   65

                                  UNDERWRITING

     Subject to the terms and conditions of an underwriting agreement dated
            , 2000, the underwriters named below, who are represented by
Donaldson, Lufkin & Jenrette Securities Corporation (or DLJ), U.S. Bancorp Piper
Jaffray Inc. and First Albany Corporation, have severally agreed to purchase,
and we have agreed to sell to them, severally, the number of shares of common
stock shown opposite their names below.

<TABLE>
<CAPTION>
                                                               NUMBER OF
                       UNDERWRITERS:                            SHARES
<S>                                                           <C>
Donaldson, Lufkin & Jenrette Securities Corporation.........
U.S. Bancorp Piper Jaffray Inc..............................
First Albany Corporation....................................
                                                              -----------
  Total.....................................................  $
                                                              ===========
</TABLE>

     The underwriting agreement provides that the obligations of the several
underwriters to purchase and accept delivery of the shares of common stock
offered by this prospectus are subject to the approval by their counsel of legal
matters and other conditions. The underwriters must purchase and accept delivery
of all of the shares of common stock offered by this prospectus, other than
those shares covered by the over-allotment option described below, if any are
purchased.

     The underwriters propose initially to offer some of the shares of common
stock directly to the public at the public offering price on the cover page of
this prospectus and some of these shares of common stock to dealers, including
the underwriters, at the public offering price less a concession not in excess
of $     per share. The underwriters may allow, and these dealers may re-allow,
a concession not in excess of $     per share on sales to other dealers. After
the initial offering of the common stock to the public, the representatives of
the underwriters may change the public offering price and other selling terms.

     We have granted to the underwriters an option, exercisable within 30 days
after the date of this prospectus, to purchase up to      additional shares of
common stock at the initial public offering price less underwriting discounts
and commissions. The underwriters may exercise this option solely to cover
over-allotments, if any, made in connection with this offering. To the extent
that the underwriters exercise this option, each underwriter will become
obligated, under conditions specified in the underwriting agreement, to purchase
a number of additional shares approximately proportionate to that underwriter's
percentage underwriting commitment as indicated in the preceding table.

     The following table shows the underwriting fees to be paid by us in this
offering. These amounts are shown assuming both no exercise and full exercise of
the underwriters' option to purchase additional shares of common stock.

<TABLE>
<CAPTION>
                                                                 NO        FULL
                                                              EXERCISE   EXERCISE
<S>                                                           <C>        <C>
Per Share...................................................
  Total.....................................................
</TABLE>

     We will pay the offering expenses, estimated to be $          .

     We, our officers and directors and substantially all of our stockholders
have agreed, for a period of 180 days after the date of this prospectus, without
the prior written consent of DLJ, not to:

     - offer, pledge, sell, contract to sell, sell any option or contract to
       purchase, any shares of common stock or any securities convertible into
       or exercisable or exchangeable for common stock;

                                       63
<PAGE>   66

     - purchase any option or contract to sell any shares of common stock or any
       securities convertible into or exercisable or exchangeable for common
       stock;

     - grant any option, right or warrant to purchase or otherwise transfer or
       dispose of, directly or indirectly, any shares of common stock or any
       securities convertible into or exercisable or exchangeable for common
       stock; or

     - enter into any swap or other arrangement that transfers all or a portion
       of the economic consequences associated with the ownership of any common
       stock or any securities convertible into or exercisable or exchangeable
       for common stock, regardless of whether any of the transactions described
       above is to be settled by the delivery of common stock, or such other
       securities, in cash or otherwise.

     In addition, during this 180-day period, we also have agreed not to file
any registration statement for, and each of our executive officers, directors
and stockholders has agreed not to make any demand for, or exercise any right
for, the registration of any shares of common stock or any securities
convertible into or exercisable or exchangeable for common stock without the
prior written consent of DLJ.

     An electronic prospectus will be available on the web site maintained by
DLJdirect Inc., an affiliate of DLJ. The information on this web site relating
to the offering is not part of this prospectus and has not been approved or
endorsed by us or the underwriters, and should not be relied on by prospective
investors.

     We have agreed to indemnify the underwriters against specified civil
liabilities, including liabilities under the Securities Act of 1933, or to
contribute to payments that the underwriters may be required to make because of
those liabilities.

     We have applied to have our common stock approved for quotation on the
Nasdaq National Market under the symbol "TOMX" upon official notification of
issuance.

     At our request, the underwriters have reserved for sale, at the initial
public offering price up to        shares of common stock offered by this
prospectus for sale to our employees, directors and other persons designated by
us. The number of shares available for sale to the general public will be
reduced to the extent that any reserved shares are purchased. Any reserved
shares not so purchased will be offered by the underwriters on the same basis as
the other shares offered through this prospectus.

     In connection with this offering, the underwriters may engage in
transactions that stabilize, maintain or otherwise affect the price of the
common stock. Specifically, the underwriters may over-allot the offering by
making short sales. Short sales involve the sales by the underwriters of a
greater number of shares than they are required to purchase. There are two types
of short sales. "Covered" short sales are sales made in an amount not greater
than the amount of shares the underwriters can purchase pursuant to their
over-allotment option. "Naked" short sales are sales in excess of their
over-allotment opinion. A naked short position is more likely to be created if
the underwriters are concerned that there may be downward pressure on the
trading price of shares in the open market that could affect investors who
purchase shares in the offering. The underwriters may reduce or close out their
covered short position either by exercising the over-allotment option or by
purchasing shares in the open market. In determining which of these alternatives
to pursue, the underwriters will consider, among other things, the price at
which shares are available for purchase in the open market as compared to the
price at which they may purchase shares by exercising their over-allotment
option. Any "naked" short position however, will be closed out by purchasing
shares in the open market. Purchases to cover a short position may have the
effect of preventing or retarding a decline in the market price of the stock
following this offering. As a result, the price of the stock may be

                                       64
<PAGE>   67

higher than the price that might otherwise exist in the open market. The
underwriters may also bid for and purchase shares of common stock in the open
market to stabilize the price of the common stock. In addition, the underwriting
syndicate may reclaim selling concessions if the syndicate repurchases
previously distributed common stock in syndicate covering transactions, in
stabilization transactions or in some other way or DLJ receives a report that
indicates clients of such syndicate members have "flipped" the common stock.
These activities may stabilize or maintain the market price of the common stock
above independent market levels. The underwriters are not required to engage in
these activities, and may end any of these activities at any time.

     Other than in the United States, no action has been taken by us or the
underwriters that would permit a public offering of the shares of common stock
offered by this prospectus in any jurisdiction where action for that purpose is
required. The shares of common stock offered by this prospectus may not be
offered or sold, directly or indirectly, nor may this prospectus or any other
offering material or advertisements associated with the offer and sale of any
the shares of common stock offered through this prospectus be distributed or
published in any jurisdiction, except under circumstances that will result in
compliance with the applicable rules and regulations of that jurisdiction. You
should inform yourself and observe any restrictions relating to the offering of
the common stock and the distribution of this prospectus. This prospectus does
not constitute an offer to sell or a solicitation of an offer to buy any shares
of common stock offered in this prospectus in any jurisdiction in which an offer
or a solicitation is unlawful.

                                 LEGAL MATTERS

     The validity of the issuance of the shares of common stock offered in this
offering will be passed upon by Wilson Sonsini Goodrich & Rosati, Professional
Corporation, Palo Alto, California. Legal matters in connection with this
offering will be passed upon for the underwriters by Latham & Watkins, San
Francisco, California.

                                    EXPERTS

     The consolidated financial statements and schedule of Tomax technologies
inc. as of June 30, 1999 and 2000 and for each of the three years in the period
ended June 30, 2000 and the financial statements of HeurisTec Corporation for
the years ended 1997 and 1998 included in this prospectus and elsewhere in the
registration statement have been audited by Arthur Andersen LLP, independent
public accountants, as indicated in their reports with respect thereto, and are
included herein in reliance of said firm as experts in giving said reports.

                      WHERE YOU CAN FIND MORE INFORMATION

     We have filed with the SEC a registration statement on Form S-1 under the
Securities Act of 1933 with respect to the shares of common stock to be sold in
this offering. Although this prospectus is part of the registration statement,
it does not contain all of the information set forth in the registration
statement and the related exhibits and schedules thereto. For further
information with respect to us and the common stock to be sold in this offering,
we refer you to the registration statement and the exhibits and schedules filed
with the registration statement. Statements contained in this prospectus as to
the contents of any contract or any other document referred to are not
necessarily complete, and, in each instance, we refer you to the copy of such
contract or other document filed as an exhibit to the registration statement. A
copy of the registration statement, and

                                       65
<PAGE>   68

the related exhibits and schedules, may be inspected without charge at the
public reference facilities maintained by the SEC in the following locations:

     - Room 1024, 450 Fifth Street, N. W., Washington, D.C. 20549;

     - Citicorp Center, 500 West Madison Street, Suite 1400, Chicago, Illinois
       60661; and

     - Seven World Trade Center, 13th Floor, New York, New York 10048.

     Copies of all or any part of the registration statement may be obtained
from such offices upon the payment of the fees prescribed by the SEC. The public
may obtain information on the operations of the public reference facilities in
Washington, D.C., by calling the SEC at 1-800-SEC-0330. The SEC maintains a web
site that contains reports, proxy and information statements and other
information regarding registrants that file electronically with the SEC. The web
site is located at www.sec.gov.

                                       66
<PAGE>   69

                            TOMAX TECHNOLOGIES INC.

                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

<TABLE>
<CAPTION>
                                                              PAGE
<S>                                                           <C>
TOMAX TECHNOLOGIES INC.
  Report of Independent Public Accountants..................   F-2
  Consolidated Balance Sheets...............................   F-3
  Consolidated Statements of Operations.....................   F-4
  Consolidated Statements of Stockholders' Equity...........   F-5
  Consolidated Statements of Cash Flows.....................   F-6
  Notes to Consolidated Financial Statements................   F-7

HEURISTEC CORPORATION
  Report of Independent Public Accountants..................  F-20
  Statements of Operations..................................  F-21
  Statements of Stockholders' Equity (Deficit)..............  F-22
  Statements of Cash Flows..................................  F-23
  Notes to Financial Statements.............................  F-24
</TABLE>

                                       F-1
<PAGE>   70

                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To Tomax technologies inc.:

     We have audited the accompanying consolidated balance sheets of Tomax
technologies inc. (a Utah corporation) and subsidiary as of June 30, 1999 and
2000, and the related consolidated statements of operations, stockholders'
equity and cash flows for each of the three years in the period ended June 30,
2000. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audits.

     We conducted our audits in accordance with auditing standards generally
accepted in the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Tomax technologies inc. and
subsidiary as of June 30, 1999 and 2000 and the results of their operations and
their cash flows for each of the three years in the period ended June 30, 2000
in conformity with accounting principles generally accepted in the United
States.

ARTHUR ANDERSEN LLP

Salt Lake City, Utah
September 11, 2000

                                       F-2
<PAGE>   71

                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

                          CONSOLIDATED BALANCE SHEETS
                   (AMOUNTS IN THOUSANDS, EXCEPT SHARE DATA)

<TABLE>
<CAPTION>
                                                               AS OF JUNE 30,
                                                              -----------------
                                                               1999      2000
<S>                                                           <C>       <C>
                           ASSETS
Current assets:
  Cash and cash equivalents.................................  $ 2,944   $   788
  Accounts receivable, less allowance for doubtful accounts
     of $166 and $74, respectively..........................    2,369     6,702
  Income taxes receivable...................................      497        --
  Deferred income taxes.....................................      649       927
  Prepaid expenses and other................................      106       119
                                                              -------   -------
          Total current assets..............................    6,565     8,536
Property and equipment, net.................................      587       677
Deferred income taxes.......................................      471       408
Goodwill, net...............................................    2,905     2,290
                                                              -------   -------
                                                              $10,528   $11,911
                                                              =======   =======
            LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Current portion of long-term debt.........................  $    38   $    42
  Accounts payable..........................................      124       355
  Accrued liabilities.......................................       61       432
  Accrued compensation and related benefits.................      310       675
  Deferred revenue..........................................    2,467     2,593
                                                              -------   -------
          Total current liabilities.........................    3,000     4,097
                                                              -------   -------
Long-term debt, net of current portion......................      103       177
                                                              -------   -------
Commitments and contingencies (Notes 9 and 11)

Stockholders' equity:
  Preferred stock, no par value; 2,000,000 shares
     authorized, no shares issued...........................       --        --
  Common stock, no par value; 50,000,000 shares authorized,
     10,857,143 shares issued and outstanding...............    3,151     3,151
  Retained earnings.........................................    4,274     4,486
                                                              -------   -------
          Total stockholders' equity........................    7,425     7,637
                                                              -------   -------
                                                              $10,528   $11,911
                                                              =======   =======
</TABLE>

See accompanying notes to consolidated financial statements.

                                       F-3
<PAGE>   72

                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

                     CONSOLIDATED STATEMENTS OF OPERATIONS
            (AMOUNTS IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)

<TABLE>
<CAPTION>
                                                               YEAR ENDED JUNE 30,
                                                     ---------------------------------------
                                                        1998          1999          2000
<S>                                                  <C>           <C>           <C>
Revenues:
  License..........................................  $     4,230   $     6,150   $     8,973
  Service..........................................        3,115         4,183         5,111
                                                     -----------   -----------   -----------
                                                           7,345        10,333        14,084
                                                     -----------   -----------   -----------
Costs of revenues:
  License..........................................           57            98           147
  Service..........................................        1,423         1,796         2,998
                                                     -----------   -----------   -----------
                                                           1,480         1,894         3,145
                                                     -----------   -----------   -----------
Gross profit.......................................        5,865         8,439        10,939
                                                     -----------   -----------   -----------
Operating expenses:
  Sales and marketing..............................          324         1,250         1,865
  Product development..............................        2,319         3,170         5,041
  General and administrative.......................        1,158         1,656         2,704
  Amortization of goodwill.........................           --           167           614
                                                     -----------   -----------   -----------
                                                           3,801         6,243        10,224
                                                     -----------   -----------   -----------
Income from operations.............................        2,064         2,196           715
                                                     -----------   -----------   -----------
Other income (expense):
  Interest income..................................           87           110            96
  Interest expense.................................          (11)          (14)          (18)
  Other, net.......................................          (10)           --            --
                                                     -----------   -----------   -----------
                                                              66            96            78
                                                     -----------   -----------   -----------
Income before provision for income taxes...........        2,130         2,292           793
Provision for income taxes.........................          803           925           581
                                                     -----------   -----------   -----------
Net income.........................................  $     1,327   $     1,367   $       212
                                                     ===========   ===========   ===========
Basic and diluted net income per common share......  $      0.13   $      0.13   $      0.02
                                                     ===========   ===========   ===========
Weighted average shares used in computing basic net
  income per common share..........................   10,000,000    10,209,237    10,794,614
                                                     ===========   ===========   ===========
Weighted average shares used in computing diluted
  net income per common share......................   10,000,000    10,232,485    10,857,143
                                                     ===========   ===========   ===========
</TABLE>

See accompanying notes to consolidated financial statements.

                                       F-4
<PAGE>   73

                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                   (AMOUNTS IN THOUSANDS, EXCEPT SHARE DATA)

<TABLE>
<CAPTION>
                                                 COMMON STOCK
                                              -------------------   RETAINED   TOTAL STOCKHOLDERS'
                                                SHARES     AMOUNT   EARNINGS         EQUITY
<S>                                           <C>          <C>      <C>        <C>
Balance, June 30, 1997......................  10,000,000   $ 151     $1,580          $1,731
Net income..................................          --      --      1,327           1,327
                                              ----------   ------    ------          ------
Balance, June 30, 1998......................  10,000,000     151      2,907           3,058
Issuance of common stock in connection with
  purchase of HeurisTec Corporation.........     857,143   3,000         --           3,000
Net income..................................          --      --      1,367           1,367
                                              ----------   ------    ------          ------
Balance, June 30, 1999......................  10,857,143   3,151      4,274           7,425
Net income..................................          --      --        212             212
                                              ----------   ------    ------          ------
Balance, June 30, 2000......................  10,857,143   $3,151    $4,486          $7,637
                                              ==========   ======    ======          ======
</TABLE>

See accompanying notes to consolidated financial statements.

                                       F-5
<PAGE>   74

                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (AMOUNTS IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                 YEAR ENDED JUNE 30,
                                                              --------------------------
                                                               1998      1999     2000
<S>                                                           <C>       <C>      <C>
Cash flows from operating activities:
  Net income................................................  $ 1,327   $1,367   $   212
  Adjustments to reconcile net income to net cash provided
     by (used in) operating activities:
       Depreciation and amortization........................      112      331       916
       Loss on disposition of property and equipment........       20       --        --
       Deferred income taxes................................     (171)    (154)     (215)
       Changes in operating assets and liabilities, net of
        the acquisition of HeurisTec Corporation:
          Accounts receivable, net..........................   (1,376)     (81)   (4,333)
          Income taxes receivable...........................       --     (497)      497
          Prepaid expenses and other........................      144      204       (13)
          Accounts payable..................................      (11)     (40)      231
          Accrued liabilities...............................       (4)    (158)      371
          Accrued compensation and benefits.................       56      204       365
          Deferred revenue..................................      399      690       126
                                                              -------   ------   -------
          Net cash provided by (used in) operating
              activities....................................      496    1,866    (1,843)
                                                              -------   ------   -------
Cash flows from investing activities:
  Purchases of property and equipment.......................     (325)    (116)     (391)
  Proceeds from the sale of property and equipment..........       11       --        --
  Net cash used in the acquisition of HeurisTec
     Corporation............................................       --     (366)       --
                                                              -------   ------   -------
          Net cash used in investing activities.............     (314)    (482)     (391)
                                                              -------   ------   -------
Cash flows from financing activities:
  Proceeds from issuance of long-term debt..................       75       --       250
  Principal payments on long-term debt......................      (23)     (35)     (172)
                                                              -------   ------   -------
          Net cash provided by (used in) financing
              activities....................................       52      (35)       78
                                                              -------   ------   -------
Net increase (decrease) in cash and cash equivalents........      234    1,349    (2,156)
Cash and cash equivalents, at beginning of year.............    1,361    1,595     2,944
                                                              -------   ------   -------
Cash and cash equivalents, at end of year...................  $ 1,595   $2,944   $   788
                                                              =======   ======   =======
Supplemental disclosure of cash flow information:
  Cash paid for interest....................................  $    11   $   13   $    18
  Cash paid for income taxes................................      980    1,577       266
Supplemental disclosure of non-cash investing activities:
</TABLE>

On March 24, 1999, the Company issued 857,143 shares of its common stock in
exchange for all of the outstanding common stock of HeurisTec Corporation. The
857,143 common shares issued were valued at approximately $3,000,000 (as
determined by the Company's Board of Directors at the date of the issuance). The
acquisition was recorded using the purchase method of accounting. In connection
with the acquisition, the Company recorded assets with a fair value of
$3,917,000 (including goodwill of $3,072,000) and assumed liabilities with a
fair value of $510,000.

See accompanying notes to consolidated financial statements.

                                       F-6
<PAGE>   75

                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1) ORGANIZATION AND NATURE OF OPERATIONS

     Tomax technologies inc. (the "Company") was originally incorporated in the
state of Utah in December 1981 as Tomax Software, Inc. The Company develops and
sells a web-based software platform designed to enable retail and e-commerce
companies to improve business processes, optimize work force resources, reduce
IT infrastructures and execute an integrated in-store and online strategy.
Additionally, the Company provides services including project management, system
planning and design, custom modifications, training and support. The Company's
customers are located primarily in the United States and Canada.

(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     PRINCIPLES OF CONSOLIDATION

     The accompanying consolidated financial statements include the accounts of
Tomax technologies inc. and its wholly owned subsidiary HeurisTec Corporation
("HeurisTec") since its acquisition on March 24, 1999 (see Note 3). All
intercompany accounts and transactions have been eliminated upon consolidation.

     USE OF ESTIMATES

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make certain estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

     FAIR VALUE OF FINANCIAL INSTRUMENTS

     The Company's financial instruments consist primarily of cash and cash
equivalents, accounts receivable, accounts payable and debt instruments. The
carrying amounts of all financial instruments approximate fair value.

     CASH AND CASH EQUIVALENTS

     For the purposes of the balance sheet and statement of cash flows, the
Company considers all short-term deposits with original maturities of 90 days or
less to be cash equivalents. Cash equivalents at June 30, 1999 consist primarily
of money market accounts. The Company had no cash equivalents at June 30, 2000.

     CONCENTRATIONS OF CREDIT RISK

     The Company sells its products to companies in the retail industry. The
Company performs ongoing credit evaluations of its customers' financial
condition and requires no collateral from its customers. The Company maintains
an allowance for uncollectable accounts receivable based upon the expected
collectibility of all accounts receivable.

     During the year ended June 30, 1998, two customers accounted for 21 and 18
percent of the Company's revenues. During the year ended June 30, 1999, two
customers accounted for 20 and 12 percent of the Company's revenues. During the
year ended June 30, 2000, two customers accounted for 15 and 14 percent of the
Company's revenues. As of June 30, 2000, one customer
                                       F-7
<PAGE>   76
                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

accounted for 37 percent of the Company's outstanding accounts receivable.
Subsequent to June 30, 2000, this receivable was collected in full. Revenues
from international customers were $1,147,000, $457,000 and $980,000 during the
years ended June 30, 1998, 1999 and 2000, respectively.

     PROPERTY AND EQUIPMENT

     Property and equipment are recorded at cost, less accumulated depreciation
and amortization. Depreciation is computed using the straight-line method over
the estimated useful lives of three to seven years. Leasehold improvements are
amortized over the shorter of the estimated useful lives of the asset or the
term of the lease. Maintenance and repairs are charged to expense as incurred
while renewals and improvements are capitalized. When property and equipment are
disposed of, the related cost and accumulated depreciation are removed from the
respective accounts, and any gain or loss is included in the results of
operations. Property and equipment consisted of the following as of June 30,
1999 and 2000 (in thousands):

<TABLE>
<CAPTION>
                                                              1999      2000
                                                              -----    ------
<S>                                                           <C>      <C>
Computer equipment, furniture and fixtures..................  $ 667    $1,039
Leasehold improvements......................................    214       233
                                                              -----    ------
                                                                881     1,272
Accumulated depreciation and amortization...................   (294)     (595)
                                                              -----    ------
                                                              $ 587    $  677
                                                              =====    ======
</TABLE>

     PRODUCT DEVELOPMENT COSTS

     Development costs of software products to be licensed, sold or otherwise
marketed are expensed as incurred until technological feasibility has been
established, at which time any additional costs are capitalized. Technological
feasibility is established upon completion of a working model. To date, costs
incurred between completion of the working model and the point at which the
product is available for general release to customers have been insignificant.
As of June 30, 1999 and 2000, the Company had no capitalized product development
costs.

     GOODWILL

     Goodwill represents the excess of the purchase price over the net assets
acquired in the acquisition of HeurisTec (see Note 3). Goodwill is amortized on
a straight-line basis over a five-year period. Accumulated amortization of
goodwill totaled $167,000 and $781,000 as of June 30, 1999 and 2000,
respectively.

     IMPAIRMENT OF LONG-LIVED ASSETS

     The Company reviews its long-lived assets, including goodwill, for
impairment when events or changes in circumstances indicate that the book value
of an asset may not be recoverable. The Company evaluates, at each balance sheet
date, whether events and circumstances have occurred which indicate possible
impairment. The Company uses an estimate of future undiscounted net cash flows
for the related asset or group of assets over the remaining life in measuring
whether the assets are recoverable. As of June 30, 2000, the Company does not
consider any of its long-lived assets to be impaired.

                                       F-8
<PAGE>   77
                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

     REVENUE RECOGNITION

     The Company typically licenses its software products under nonexclusive,
nontransferable license agreements. License revenue is recognized when a license
agreement has been signed, the software product has been delivered, there are no
uncertainties surrounding product acceptance, the fees are considered fixed or
determinable, and collection is considered probable. If the license agreement
provides for an acceptance period, license revenues are recognized upon customer
acceptance or expiration of that period. Amounts received in advance of the
recognition of the license revenue are recorded as deferred revenue.

     Revenues from license agreements which contain multiple elements are
allocated to each element of the license agreement based on the relative fair
values of the elements. The fair value of the element has been determined based
on the Company's specific objective evidence of fair value based on the price
charged when the elements are sold separately. Software license revenue is
recorded under the residual method. If the revenue from the software license
agreement is not fixed or determinable, revenue is recognized as payments become
due from the customer. If collectibility is not considered probable, license
revenue is recognized when the fee is collected.

     Subsequent to entering into the software license agreement, customers may
elect to enter into an agreement that allows the customer to receive product
updates or upgrades, when and if available. Revenue from these agreements is
initially deferred and recognized ratably over the term of the agreement as
license revenue.

     Service revenue includes project management, system planning,
implementation support, designed and custom modifications, training and support
services. These services are not considered essential to the functionality of
the software and are performed under separate arrangements from the software
license agreement. Service revenue is generally billed on a time and materials
basis and revenue recognized as the work is performed; however, revenue from
custom modification services is recognized using the percentage of completion
method based on costs incurred to date compared to total estimated costs at
completion. Amounts received in advance of performance of the services are
recorded as deferred revenue and are recognized as the services are performed.

     Unbilled accounts receivable represent revenue recorded in excess of
amounts billable pursuant to contract provisions. Unbilled accounts receivable
totaled $155,000 and $656,000 as of June 30, 1999 and 2000 and are included in
accounts receivable in the accompanying consolidated financial statements.

     WARRANTY

     The Company's sales contracts include a limited warranty that the software
delivered to the customer will perform in accordance with published
specifications. The Company gives no other warranty, express or implied,
including without limitation, warranties of merchantability or fitness for a
particular purpose. In order to satisfy its warranty obligations, the Company
may provide software patches that are necessary to maintain compliance with
published specifications free of charge. Management believes the obligations
related to the warranties to be relatively minor and infrequent.

     ADVERTISING COSTS

     Advertising costs are expensed as incurred. During the years ended June 30,
1998, 1999 and 2000, advertising expense was $115,000, $363,000, and $666,000,
respectively.

                                       F-9
<PAGE>   78
                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

     INCOME TAXES

     The Company recognizes deferred income tax assets or liabilities for the
expected future tax consequences of events that have been recognized in the
financial statements or income tax returns. Deferred income tax assets or
liabilities are determined based upon the difference between the financial
statement and tax bases of assets and liabilities using enacted tax rates
expected to apply when the differences are expected to be settled or realized.
Deferred income tax assets are reviewed periodically for recoverability and
valuation allowances are provided as necessary.

     STOCK-BASED COMPENSATION PLANS

     The Company accounts for its stock-based compensation issued to employees
and directors under Accounting Principles Board Opinion ("APB") No. 25
"Accounting for Stock Issued to Employees". Under APB No. 25, compensation
related to stock options, if any, is recorded if an option's exercise price on
the measurement date is below the fair value of the Company's common stock and
amortized to expense over the vesting period. Compensation expense for stock
awards or purchases, if any, is recognized if the award or purchase price on the
measurement date is below the fair value of the Company's common stock and is
recognized on the date of award or purchase. Statement of Financial Accounting
Standards ("SFAS") No. 123 "Accounting for Stock Based Compensation" requires
pro forma information regarding net income (loss) and net income (loss) per
common share as if the Company had accounted for its stock options granted under
the fair value method. This pro forma disclosure is presented in Note 7.

     The Company accounts for its stock-based compensation issued to other than
employees using the fair value method in accordance with SFAS No. 123 and
related interpretations. Under SFAS No. 123, stock-based compensation is
determined as either the fair value of the consideration received or the fair
value of the equity instruments issued, whichever is more reliably measurable.
The measurement date for these issuances is the earlier of either the date at
which a commitment for performance by the recipient to earn the equity
instruments is reached or the date at which the recipient's performance is
complete. As of June 30, 2000, the Company has not issued any stock-based
compensation to non-employees.

     EARNINGS PER SHARE

     Basic net income per common share (Basic EPS) excludes dilution and is
computed by dividing net income by the weighted-average number of common shares
outstanding during the year. Diluted net income per common share (Diluted EPS)
reflects the potential dilution that could occur if stock options, convertible
equity and debt instruments or other contracts to issue common stock were
exercised or converted into common stock. The computation of Diluted EPS does
not assume exercise or conversion of securities that would have an anti-dilutive
effect on net income per common share.

                                      F-10
<PAGE>   79
                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

     A reconciliation of the numerator and denominator of Basic EPS to the
numerator and denominator of Diluted EPS for the years ended June 30, 1999 and
2000 are as follows:

<TABLE>
<CAPTION>
                                                          WEIGHTED AVERAGE
                                          NET INCOME           SHARES
                                        (IN THOUSANDS)      OUTSTANDING       PER SHARE
                                         (NUMERATOR)       (DENOMINATOR)       AMOUNT
<S>                                     <C>               <C>                 <C>
YEAR ENDED JUNE 30, 1999
Basic EPS.............................      $1,367           10,209,237         $0.13
Effect of shares held in escrow (see
  Note 3).............................          --               23,248
                                            ------           ----------         -----
Diluted EPS...........................      $1,367           10,232,485         $0.13
                                            ======           ==========         =====
YEAR ENDED JUNE 30, 2000
Basic EPS.............................      $  212           10,794,614         $0.02
Effect of shares held in escrow (see
  Note 3).............................          --               62,529
                                            ------           ----------         -----
Diluted EPS...........................      $  212           10,857,143         $0.02
                                            ======           ==========         =====
</TABLE>

     For the year ended June 30, 1998, Diluted EPS is the same as Basic EPS as
there were no options or potentially dilutive equity instruments outstanding.

     During the year ended June 30, 2000, there were outstanding options to
purchase 660,825 shares of common stock that were not included in the
computation of Diluted EPS as their effect would have been anti-dilutive because
the options' exercise prices were greater than the average market price of the
common shares during the year.

     RECLASSIFICATIONS

     Certain reclassifications have been made in the prior periods' consolidated
financial statements to conform with the current year presentation.

     RECENT ACCOUNTING PRONOUNCEMENTS

     SFAS No. 133, "Accounting for Derivative Instruments and Hedging
Activities" was issued in June 1998. The statement establishes accounting and
reporting standards requiring that every derivative instrument (including
certain derivative instruments embedded in other contracts) be recorded in the
balance sheet as either an asset or liability measured at its fair value and
that changes in the fair value be recognized currently in earnings unless
specific criteria are met. SFAS No. 133 is effective for fiscal years beginning
after June 15, 2000. The adoption of SFAS No. 133 is not expected to have a
material impact on the Company's financial position or results of operations.

     In March 2000, the Financial Accounting Standards Board issued
Interpretation No. 44 "Accounting for Certain Transactions involving Stock
Compensation, an interpretation of Accounting Principles Board Opinion No. 25
("APB No. 25")." This interpretation clarifies the definition of employee for
purposes of applying APB No. 25, the criteria for determining whether a plan
qualifies as a noncompensatory plan, the accounting consequence for various
modifications to the terms of a previously fixed stock option plan or award and
the accounting for an exchange of stock compensation in a business combination.
This interpretation is effective July 1, 2000, but certain conclusions in this

                                      F-11
<PAGE>   80
                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

interpretation cover specific events that occur after either December 15, 1998
or January 12, 2000. To the extent that this interpretation covers events
occurring during the period after December 15, 1998 or January 12, 2000, but
before the effective date of July 1, 2000, the effects of applying this
interpretation are recognized on a prospective basis from July 1, 2000. The
adoption of this interpretation will not have a material impact on the Company's
results of operations, financial position or liquidity.

(3) ACQUISITION

     On March 24, 1999, the Company acquired HeurisTec. Prior to the
acquisition, HeurisTec developed and marketed labor-scheduling systems for the
retail industry. Pursuant to the acquisition agreement, the purchase price of
$3,407,000 consisted of 857,143 shares of the Company's common stock valued at
$3,000,000 (as determined by the Company's Board of Directors at the date of
issuance), $347,000 of cash paid to retire HeurisTec convertible debt, $24,000
of cash associated with the redemption of all outstanding HeurisTec stock
options and $36,000 of cash associated with acquisition-related costs. Of the
857,143 shares issued, 85,729 were held in escrow until March 24, 2000, to
provide indemnification for breaches of representations and warranties contained
in the agreement and plan of merger.

     The purchase price allocations to tangible assets included $41,000 of cash,
$161,000 of accounts receivable, $3,000 of prepaid expenses, $122,000 of
property and equipment, $509,000 of deferred income tax assets and $9,000 of
other assets. The purchase price allocations to liabilities assumed included
$7,000 of accounts payable, $147,000 of accrued liabilities and $356,000 of
deferred revenue. The excess of the purchase price over the estimated fair
market value of the net assets acquired was $3,072,000 and was capitalized as
goodwill to be amortized over a period of five years.

     The acquisition was recorded using the purchase method of accounting. The
operations of HeurisTec from the date of acquisition are included in the
accompanying consolidated financial statements.

     The following unaudited pro forma financial statement information presents
the results of operations of the Company as if the acquisition of HeurisTec had
occurred at the beginning of each fiscal year after giving effect to certain
adjustments, including amortization of intangibles, interest expense and the
related income tax effects. The pro forma results have been prepared for
comparative purposes only and do not purport to be indicative of future results
or what would have occurred had the acquisitions been made at the beginning of
the applicable year.

<TABLE>
<CAPTION>
                                                              YEAR ENDED JUNE 30,
                                                              -------------------
                                                               1998        1999
                                                                  (UNAUDITED)
<S>                                                           <C>        <C>
Revenues (in thousands).....................................  $8,541     $12,248
Net income (in thousands)...................................     355       1,420
Basic and diluted net income per common share...............  $ 0.04     $  0.14
</TABLE>

(4) LONG-TERM DEBT

     Long-term debt of $141,000 as of June 30, 1999 consisted of two loans to a
bank. During the year ended June 30, 2000, the Company entered into a new loan
agreement with the bank and paid off the two loans then outstanding. As of June
30, 2000, the outstanding loan balance of $219,000,

                                      F-12
<PAGE>   81
                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

bore interest at the bank's prime rate (9.5 percent at June 30, 2000) plus 0.5
percent, was payable in monthly installments of $5,000 with a final maturity in
September 2004 and was secured by office furniture and equipment. The scheduled
principal maturities of the outstanding loan are $42,000, $46,000, $51,000,
$57,000 and $23,000 for the years ending June 30, 2001, 2002, 2003, 2004 and
2005, respectively.

(5) PREFERRED STOCK

     The Company's articles of incorporation provide for the issuance of up to
2,000,000 shares of preferred stock in one or more series. The Company's Board
of Directors is authorized, without shareholder approval, to designate and
determine the preferences, limitations and relative rights granted to or imposed
upon any series of preferred stock or increase or decrease the number of share
constituting any series of preferred stock. Subsequent to June 30, 2000, the
Company's Board of Directors designated 421,585 shares as Series A Convertible
Redeemable Preferred Stock and 1,085,714 shares as Series B Preferred Stock (see
Note 11).

(6) STOCK SPLIT

     On February 22, 1999, the Company's Board of Directors authorized a stock
split of approximately 935 shares of common stock for each common share then
outstanding. The stock split was recorded as a stock split effected in the form
of a stock dividend. As a result, 9,989,318 shares of common stock were granted,
resulting in total outstanding common shares after the split of 10,000,000. This
stock split has been retroactively reflected in the accompanying consolidated
financial statements.

(7) STOCK OPTION PLAN

     Effective January 1, 2000, the Company established the Tomax technologies
inc. 2000 Stock Option and Award Plan (the "Plan") that provides for the
granting of incentive and nonqualified stock options to purchase share of common
stock and for the granting of stock to employees, officers and directors of the
Company and to such other persons as the Company's Board of Directors selects.
The Plan is administered by the Board of Directors (the "Board") of the Company
or its duly authorized committee. Options granted under the Plan are subject to
expiration and vesting terms as determined by the Company's Board of Directors,
provided that no options can expire more than ten years from the date of grant.
The exercise price of the options may be paid in cash or, as approved by the
Company's Board of Directors, in (i) a promissory note, (ii) shares of the
Company's common stock that have been owned by the optionee for more than six
months or (iii) options to acquire common stock of the Company that have been
held for more than six months. As of June 30, 2000, the Company's Board of
Directors had not authorized the exercise price of any of the options to be paid
in other than cash. The Plan also provides for the granting of stock awards,
stock appreciation rights and other tandem rights. As of June 30, 2000, no stock
awards, stock appreciation rights or other tandem rights have been awarded under
the Plan. In the event that the Company is a party to a reorganization similar
to a pooling of interest, the Company has the right to cancel the options
outstanding and pay the optionee an amount of cash equal to the difference
between the then fair market value of the common stock that would have been
issuable and the exercise price of the options. In the event that the Company is
acquired or there is a change in control, as defined, certain of the options
become fully vested.

                                      F-13
<PAGE>   82
                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

     As of June 30, 2000, a total of 750,000 shares of the Company's common
stock were reserved for issuance under the Plan.

     During the period from the inception of the Plan to June 30, 2000, the
Company granted options to purchase 660,825 shares of common stock with an
exercise price of $10.00 per share to employees of the Company. As of June 30,
2000, the 660,825 options outstanding had a weighted average remaining
contractual life of 4.5 years and 162,964 were exercisable.

     As of June 30, 2000, the exercise price of all options granted under the
Plan was equal to or greater than the intrinsic fair value of the Company's
common stock as determined by the Company's Board of Directors. For purposes of
the pro forma disclosures, the estimated fair market value of the stock options
is estimated on the date of grant using the Black-Scholes option pricing model
and the estimated fair market value of the stock options is amortized over the
vesting periods of the respective stock options. The following weighted average
assumptions were used in calculating the fair market value of grants from the
period from the inception of the Plan to June 30, 2000: expected dividend yield
of 0 percent; volatility of 70 percent; risk-free rate of 6.4 percent and an
exercise life of 4.9 years. The following is the pro forma disclosure and the
related impact on net income and net income per common share for the year ended
June 30, 2000:

<TABLE>
<S>                                                           <C>
Net income (loss) (in thousands):
  As reported...............................................  $  212
  Pro forma.................................................    (717)
Basic and diluted net income (loss) per common share:
  As reported...............................................  $ 0.02
  Pro forma.................................................   (0.07)
</TABLE>

(8) INCOME TAXES

     The provision for income taxes for the years ended June 30, 1998, 1999 and
2000 consisted of the following (in thousands):

<TABLE>
<CAPTION>
                                                        1998      1999     2000
<S>                                                     <C>      <C>       <C>
Current income tax provision:
  Federal.............................................  $ 844    $  935    $ 660
  State...............................................    130       145      136
                                                        -----    ------    -----
                                                          974     1,080      796
                                                        -----    ------    -----
Deferred income tax benefit:
  Federal.............................................   (148)     (134)    (186)
  State...............................................    (23)      (21)     (29)
                                                        -----    ------    -----
                                                         (171)     (155)    (215)
                                                        -----    ------    -----
     Total provision for income taxes.................  $ 803    $  925    $ 581
                                                        =====    ======    =====
</TABLE>

                                      F-14
<PAGE>   83
                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

     Reconciliations between the provision for income taxes at the federal
statutory income tax rate and the Company's provision for income taxes for the
years ended June 30, 1998, 1999 and 2000 are as follows (in thousands):

<TABLE>
<CAPTION>
                                                           1998    1999    2000
<S>                                                        <C>     <C>     <C>
Statutory federal income taxes...........................  $724    $779    $270
State income taxes, net of federal income tax benefit....    70      76      32
Non-deductible goodwill amortization.....................    --      62     240
Other, net...............................................     9       8      39
                                                           ----    ----    ----
  Total provision for income taxes.......................  $803    $925    $581
                                                           ====    ====    ====
</TABLE>

     Deferred income taxes are determined based on the estimated future tax
effects of differences between the financial statement and tax reporting bases
of assets and liabilities given the provisions of currently enacted tax laws.
The deferred income tax assets as of June 30, 1999 and 2000 were as follows (in
thousands):

<TABLE>
<CAPTION>
                                                               1999      2000
<S>                                                           <C>       <C>
Current deferred income taxes:
  Reserves..................................................  $  114    $   80
  Accrued liabilities.......................................      88       182
  Deferred revenue..........................................     447       665
                                                              ------    ------
     Total current deferred income tax assets...............     649       927
                                                              ------    ------
Noncurrent deferred income taxes:
  Depreciation..............................................      11        25
  Cash to accrual adoption related to the HeurisTec
     acquisition............................................      72        48
  Net operating loss carryforwards related to HeurisTec.....     388       335
                                                              ------    ------
  Total noncurrent deferred income tax assets...............     471       408
                                                              ------    ------
     Total deferred income taxes............................  $1,120    $1,335
                                                              ======    ======
</TABLE>

     The net operating loss carryforwards resulting from the purchase of
HeurisTec are subject to limitations imposed by the Internal Revenue Code. The
Company believes that these limitations will not prevent the carryforward
benefits from being realized. The net operating loss carryforwards of $308,000,
$185,000, $375,000 and $30,000, expire in 2011, 2012, 2018 and 2019,
respectively.

(9) COMMITMENTS AND CONTINGENCIES

     LEGAL MATTERS

     The Company is involved in various claims and legal actions arising in the
ordinary course of business. It is the opinion of management, after discussions
with legal counsel, that the ultimate disposition of these matters will not have
a material adverse effect on the Company's financial position or results of
operations.

     OPERATING LEASES

     The Company leases its physical facilities and automobiles with remaining
lease terms of up to 12 years. The Company's net rent expense for the years
ended June 30, 1998, 1999 and 2000 was

                                      F-15
<PAGE>   84
                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

$251,000, $310,000 and $400,000, respectively, inclusive of sublease rentals of
$0, $2,000 and $48,000, respectively.

     As of June 30, 2000, the expected future minimum lease payments due under
operating leases are as follows (in thousands):

<TABLE>
<CAPTION>
                                FUTURE MINIMUM         LESS          NET FUTURE MINIMUM
     YEAR ENDING JUNE 30,       LEASE PAYMENTS    SUBLEASE INCOME      LEASE PAYMENTS
<S>                             <C>               <C>                <C>
  2001........................     $ 1,021             $(48)              $   973
  2002........................       1,420              (36)                1,384
  2003........................       1,496               --                 1,496
  2004........................       1,600               --                 1,600
  2005........................       1,600               --                 1,600
  Thereafter..................       9,076               --                 9,076
                                   -------             ----               -------
                                   $16,213             $(84)              $16,129
                                   =======             ====               =======
</TABLE>

     As of June 30, 2000, certain of the Company's current physical facilities
were leased from an entity controlled by two officers and directors of the
Company. During the years ended June 30, 1998, 1999 and 2000, the Company
incurred $225,000, $260,000, and $308,000, respectively, of lease expense to
this entity. The lease is scheduled to expire in March 2012. As discussed in
Note 11, subsequent to June 30, 2000, the Company entered into an addendum to
the related-party lease that granted the Company an option to terminate the
lease with 60 days advance notice without penalty.

     Additionally, the Company entered into an agreement to lease additional
physical facilities from another entity controlled by two officers and directors
of the Company. This lease, as amended, is scheduled to begin in December 2000
(the date of anticipated occupation of the facilities by the Company) and
expires in September 2010.

     Both of these leases require the Company to pay taxes, maintenance,
insurance and certain other operating costs of the leased property. The Company
believes the terms of the related-party leases are at least as favorable as the
terms that could have been obtained from an unaffiliated third party in similar
transactions. The future minimum related-party lease payments for both of these
leases as of June 30, 2000 are as follows (in thousands):

<TABLE>
<CAPTION>
                    YEAR ENDING JUNE 30,
<S>                                                           <C>
  2001......................................................  $   900
  2002......................................................    1,323
  2003......................................................    1,484
  2004......................................................    1,600
  2005......................................................    1,600
  Thereafter................................................    9,076
                                                              -------
                                                              $15,983
                                                              =======
</TABLE>

(10) EMPLOYEE BENEFIT PLAN

     The Company offers eligible employees participation in a
401(k)/profit-sharing plan. Under the terms of the plan, the Company may make
discretionary contributions to the plan, as determined by the Board of
Directors. The Company's discretionary contributions vest over a period of five
years,

                                      F-16
<PAGE>   85
                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

except in the case of disability or death whereby the discretionary
contributions vest immediately. During the years ended June 30, 1998, 1999 and
2000, the Company made $40,000, $78,000, and $109,000, respectively, in
discretionary contributions to the plan.

(11) SUBSEQUENT EVENTS

     REGISTRATION STATEMENT APPROVAL

     On September 3, 2000, the Company's Board of Directors (the "Board")
authorized the filing of a registration statement with the Securities and
Exchange Commission to register shares of its common stock in connection with a
proposed initial public offering (the "IPO"). If the IPO is consummated under
the terms presently anticipated, all the then outstanding shares of Series A
Convertible Redeemable Preferred Stock (see below) will automatically convert
into shares of common stock on a one-for-one basis, a preferred stock dividend
of $8.83 per share of Series A Convertible Redeemable Preferred Stock then
outstanding will be paid (see below) and all outstanding shares of Series B
Redeemable Preferred Stock will be redeemed (see below).

     SERIES A REDEEMABLE CONVERTIBLE PREFERRED STOCK

     On July 13, 2000, the Company issued and sold 421,585 shares of Series A
Redeemable Convertible Preferred Stock ("Series A") to Oracle Corporation
("Oracle") at $11.86 per share for cash proceeds of $5.0 million, of which
$500,000 is being held in escrow until July 2001 to cover any indemnification
obligations with respect to breaches of representations and warranties in the
stock purchase agreement.

     The Series A shares have priority over any other class or series of
outstanding capital stock of the Company with respect to dividend rights and
liquidation, winding up or dissolution rights.

     The holders of Series A shares are entitled to receive, when, as and if
declared by the Company's Board of Directors, non-cumulative dividends at the
greater of $0.95 per share per year or the amount paid on any other outstanding
stock of the Company prior to payment of any dividend on common stock. Upon the
consummation of an IPO, the Company is required to pay the dividends accrued to
date, if any, plus $8.83 for each share of Series A then outstanding.

     Each Series A share is convertible at any time into one share of common
stock, however, each share of Series A automatically converts into common stock
immediately prior to the closing of an IPO at a minimum price of $14.83 per
share or upon the approval of a majority of the then outstanding shares of
Series A. The conversion ratio is adjusted upon the happening of certain events,
including the issuance of additional shares of common stock as a dividend or
other distribution or changes resulting from a stock split.

     All of the Series A shares are required to be redeemed, upon written
request of the holder, on a pro rata basis on each of December 31, 2001, 2002
and 2003. The redemption price is $11.86 per share, plus all accrued but unpaid
dividends, if any.

     The holders of Series A shares are entitled to one vote for each share of
common stock that would be issuable upon conversion of such share. The holders
of Series A shares have certain rights with respect to registration of the
common shares issued or issuable upon conversion of their shares. The Company
has agreed to bear all expenses in connection with any registration.

                                      F-17
<PAGE>   86
                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

     In the event of a liquidation, winding up or dissolution of the Company,
the holders of Series A shares are entitled to receive a preference amount of
$11.86 per share plus all accrued but unpaid dividends, if any. Upon payment of
the preference amount, the holders of Series A shares are entitled to
participate in the distribution of the remaining assets of the Company on a pro
rata basis with the common stockholders.

     During the years ended June 30, 1998, 1999 and 2000, the Company received
marketing reimbursements of $0, $15,000 and $0, respectively, from Oracle. The
Company also purchased inventory totaling $105,000 $32,000 and $23,000,
respectively, from Oracle during the years ended June 30, 1998, 1999 and 2000.

     SERIES B REDEEMABLE PREFERRED STOCK

     On September 7, 2000, the Company and an officer of the Company, entered
into a stock exchange agreement whereby 1,085,714 common shares held by the
officer were exchanged for 1,085,714 shares of Series B Redeemable Preferred
Stock ("Series B"). The 1,085,714 common shares were retired by the Company upon
receipt. The Series B shares rank junior to the Series A shares in all respects,
but have priority over the common stock of the Company with respect to
liquidation, winding up or dissolution rights. The holders of shares of Series B
are not entitled to receive dividends and have no voting or conversion rights.
All of the Series B shares are redeemable, at the option of the Company, upon
approval of the Company's Board of Directors. The redemption price is
approximately $1.55 per share as adjusted for any stock splits, dividends or
combinations. In the event of liquidation, either voluntary or involuntary,
dissolution, winding up or a greater than 50 percent change in control of the
Company, the holders of shares of Series B are entitled to receive approximately
$1.55 per share.

     COMMON STOCK

     On July 13, 2000, in connection with the Series A shares purchase noted
above, Oracle purchased 634,518 shares of the Company's then outstanding shares
of common stock from current shareholders of the Company for aggregate proceeds
of $5,000,000 or $7.88 per share. Of the 634,518 shares, an aggregate of 595,704
shares were sold by four officers and directors of the Company.

     COMMON STOCK OPTION ISSUANCES

     Subsequent to June 30, 2000, the Company's Board of Directors increased the
number of shares of the Company's common stock reserved for issuance under the
Plan to 1,050,000 and through August 31, 2000, the Company issued options to
purchase 274,983 shares of common stock at an exercise price of $10 per share.

     BUSINESS ALLIANCE AGREEMENT WITH ORACLE

     On July 13, 2000, the Company entered into an alliance agreement with
Oracle. Under this agreement, the Company obtained the right to promote Oracle's
database technology and enterprise application programs to third parties and
Oracle obtained the right to promote the Company's products to third parties.
The Company and Oracle also agreed to share customer leads with each other, at
the discretion of each party. The Company also agreed to pay Oracle a percentage
of the license fees obtained from the sale of the Company's products that
operate using Oracle's database technology in return for which the Company will
receive sales and marketing support from Oracle.

                                      F-18
<PAGE>   87
                            TOMAX TECHNOLOGIES INC.
                                 AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

The alliance with Oracle has a three-year term and is not exclusive and each
party may promote third party products. In management's opinion, the terms of
the alliance agreement are at arm's length and based on strategic rationales.

     OPERATING LEASES

     Subsequent to June 30, 2000, the Company entered into an addendum to the
related-party lease associated with the Company's current physical facilities.
The addendum granted the Company an option to terminate the lease with 60 days
advance notice without penalty. The future minimum lease payments attributable
to this lease are as follows (in thousands):

<TABLE>
<CAPTION>
                    YEAR ENDING JUNE 30,
<S>                                                           <C>
  2001......................................................  $  308
  2002......................................................     308
  2003......................................................     308
  2004......................................................     308
  2005......................................................     308
  Thereafter................................................   2,079
                                                              ------
                                                              $3,619
                                                              ======
</TABLE>

                                      F-19
<PAGE>   88

                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To HeurisTec Corporation:

     We have audited the accompanying statements of operations, stockholders'
equity (deficit) and cash flows of HeurisTec Corporation (a Colorado
corporation) for the years ended December 31, 1997 and 1998. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

     We conducted our audits in accordance with auditing standards generally
accepted in the United States. Those standards require that we plan and perform
the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. An
audit also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the results of operations and cash flows of HeurisTec
Corporation for the years ended December 31, 1997 and 1998 in conformity with
accounting principles generally accepted in the United States.

ARTHUR ANDERSEN LLP

Salt Lake City, Utah
September 11, 2000

                                      F-20
<PAGE>   89

                             HEURISTEC CORPORATION

                            STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
                                                               YEAR ENDED DECEMBER 31,
                                                                 1997           1998
<S>                                                           <C>            <C>
Revenues:
  License...................................................  $   251,401    $1,639,324
  Service and maintenance...................................      719,859       711,594
                                                              -----------    ----------
          Total revenues....................................      971,260     2,350,918
                                                              -----------    ----------
Operating expenses:
  Cost of revenues..........................................      125,148        79,415
  Selling and marketing.....................................      623,572       572,522
  Product development.......................................    1,088,598       919,350
  General and administrative................................      647,163       536,011
                                                              -----------    ----------
          Total operating expenses..........................    2,484,481     2,107,298
                                                              -----------    ----------
Income (loss) from operations...............................   (1,513,221)      243,620
                                                              -----------    ----------
Other income (expense):
  Interest income...........................................       12,572         8,346
  Interest expense..........................................       (1,422)      (36,004)
  Other, net................................................      (20,876)       (4,026)
                                                              -----------    ----------
          Total other expense...............................       (9,726)      (31,684)
                                                              -----------    ----------
Income (loss) before income taxes...........................   (1,522,947)      211,936
                                                              -----------    ----------
Benefit for income taxes....................................       38,324            --
                                                              -----------    ----------
Net income (loss)...........................................  $(1,484,623)   $  211,936
                                                              ===========    ==========
</TABLE>

See accompanying notes to financial statements.

                                      F-21
<PAGE>   90

                             HEURISTEC CORPORATION

                  STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)

<TABLE>
<CAPTION>
                                        COMMON STOCK         RETAINED EARNINGS
                                    ---------------------      (ACCUMULATED
                                    SHARES       AMOUNT          DEFICIT)            TOTAL
<S>                                 <C>        <C>           <C>                  <C>
Balance, December 31, 1996........  628,300    $1,027,206       $   103,781       $ 1,130,987
Net loss..........................       --            --        (1,484,623)       (1,484,623)
                                    -------    ----------       -----------       -----------
Balance, December 31, 1997........  628,300     1,027,206        (1,380,842)         (353,636)
Issuance of common stock upon
  exercise of stock options.......    3,750         4,500                --             4,500
Issuance of common stock in
  satisfaction of anti-dilution
  rights of certain stockholders
  previously issued...............   23,505            --                --                --
Net income........................       --            --           211,936           211,936
                                    -------    ----------       -----------       -----------
Balance, December 31, 1998........  655,555    $1,031,706       $(1,168,906)      $  (137,200)
                                    =======    ==========       ===========       ===========
</TABLE>

See accompanying notes to financial statements.

                                      F-22
<PAGE>   91

                             HEURISTEC CORPORATION

                            STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                              YEAR ENDED DECEMBER 31,
                                                                 1997          1998
<S>                                                           <C>            <C>
Cash flows from operating activities:
  Net income (loss).........................................  $(1,484,623)   $ 211,936
  Adjustments to reconcile net income (loss) to net cash
     provided by (used in) operating activities:
     Depreciation and amortization..........................       86,363       72,947
     Loss on sale of assets.................................       20,876        4,661
     Deferred income taxes..................................      (65,386)          --
     Changes in operating assets and liabilities:
       Accounts receivable..................................    1,287,294       21,595
       Prepaid expenses.....................................       10,111       11,136
       Income taxes receivable..............................      220,655           --
       Accounts payable and accrued expenses................      (56,744)     (54,638)
       Accrued compensation and employee benefits...........     (112,556)      (2,922)
       Deferred revenue.....................................      113,626     (562,088)
                                                              -----------    ---------
          Net cash provided by (used in) operating
              activities....................................       19,616     (297,373)
                                                              -----------    ---------
Cash flows from investing activities:
  Proceeds received from sale of property and equipment.....        2,390          700
  Purchases of property and equipment.......................      (41,018)     (37,394)
                                                              -----------    ---------
          Net cash used in investing activities.............      (38,628)     (36,694)
                                                              -----------    ---------
Cash flows from financing activities:
  Proceeds from the issuance of convertible debentures......           --      312,000
  Proceeds from stock option exercises......................           --        4,500
  Principal payments on related party notes payable.........           --      (25,000)
                                                              -----------    ---------
          Net cash provided by financing activities.........           --      291,500
                                                              -----------    ---------
Net decrease in cash........................................      (19,012)     (42,567)
Cash at beginning of the year...............................      145,534      126,522
                                                              -----------    ---------
Cash at end of the year.....................................  $   126,522    $  83,955
                                                              ===========    =========
Supplemental Disclosure of Cash Flow Information:
  Cash paid for interest....................................  $       172    $  33,591
Supplemental schedule of non cash investing and financing
  activities:
</TABLE>

In connection with the issuance of convertible debentures in January 1998, the
Company issued 23,505 shares of common stock to satisfy anti-dilution rights of
certain stockholders.

See accompanying notes to financial statements.

                                      F-23
<PAGE>   92

                             HEURISTEC CORPORATION

                         NOTES TO FINANCIAL STATEMENTS

1. DESCRIPTION OF BUSINESS AND ORGANIZATION

     HeurisTec Corporation, a Colorado corporation (the "Company"), was
incorporated in 1984 for the purpose of developing, marketing and supporting
workforce management software for use in the retail, restaurant and supermarket
industries.

     On March 24, 1999, the Company was acquired by Tomax technologies inc.

2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     USE OF ESTIMATES

     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

     PROPERTY AND EQUIPMENT

     Property and equipment are recorded at cost, less accumulated depreciation
and amortization. Depreciation is computed using the straight-line method over
the estimated useful lives of three to seven years. Leasehold improvements are
amortized over the shorter of the estimated useful lives of the asset or the
term of the lease. When property and equipment are disposed of, the related cost
and accumulated depreciation are removed from the respective accounts, and any
gain or loss is included in the results of operations.

     REVENUE RECOGNITION

     The Company licenses software under non-cancelable license agreements and
provides services, including support, training and consulting. Software license
revenue is recognized when a non-cancelable license agreement has been signed,
the product is delivered, collection of receivable is probable and all
significant contractual obligations have been satisfied. Revenue is deferred
until such criteria have been met.

     Revenue from maintenance agreements for maintaining and supporting software
and providing periodic updates is recognized ratably over the maintenance
period, which is generally one year.

     Service revenue includes custom modifications, training and support
services. These services are not considered essential to the functionality of
the software. Services are generally billed on a time and materials basis and
revenue recognized as the work is performed. Amounts received in advance of
performance of the services are recorded as deferred revenue and are recognized
as the services are performed.

     RESEARCH AND DEVELOPMENT

     Research and development costs, including expenditures incurred in creating
software products or enhancements to existing software products, are expensed as
incurred until technological feasibility has been established at which time any
additional costs are capitalized. Capitalized software development costs to date
have been immaterial.

                                      F-24
<PAGE>   93
                             HEURISTEC CORPORATION

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

     INCOME TAXES

     The Company recognizes deferred income tax assets or liabilities for the
expected future tax consequences of events that have been recognized in the
financial statements or income tax returns. Deferred income tax assets or
liabilities are determined based upon the difference between the financial
statement and tax bases of assets and liabilities using enacted tax rates
expected to apply when the differences are expected to be settled or realized.
Deferred income tax assets are reviewed periodically for recoverability and
valuation allowances are provided as necessary.

     CONCENTRATION OF CREDIT RISK

     The Company's customers are concentrated primarily in the supermarket
industry. Financial instruments which potentially subject the Company to
concentrations of credit risk are primarily accounts receivable.

     RECLASSIFICATIONS

     Certain reclassifications have been made in the prior period financial
statements to conform with the current year presentation.

3. INCOME TAXES

     The components of the (benefit) provision for income taxes for the years
ended December 31, 1997 and 1998 are as follows:

<TABLE>
<CAPTION>
                                                     1997         1998
<S>                                                <C>          <C>
Current:
  Federal........................................  $      --    $     --
  State..........................................      1,889          --
                                                   ---------    --------
                                                       1,889          --
                                                   ---------    --------
Deferred:
  Federal........................................   (495,281)     75,963
  State..........................................    (46,120)     11,759
  Change in valuation allowance..................    501,188     (87,722)
                                                   ---------    --------
                                                     (40,213)         --
                                                   ---------    --------
          Total benefit for income taxes.........  $ (38,324)   $     --
                                                   =========    ========
</TABLE>

     The following is a reconciliation between the statutory federal income tax
rate and the Company's effective income tax rate for the years ended December
31, 1997 and 1998:

<TABLE>
<CAPTION>
                                                    1997         1998
<S>                                               <C>          <C>
Statutory federal income tax rate...............       34.0%        34.0%
State income taxes, net of federal effect.......        3.3          3.3
Valuation allowance.............................      (32.9)       (37.1)
Other...........................................       (1.9)        (0.2)
                                                  ---------    ---------
                                                        2.5%          --%
                                                  =========    =========
</TABLE>

                                      F-25
<PAGE>   94
                             HEURISTEC CORPORATION

                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)

     The significant components of the Company's deferred income tax assets
(liabilities) as of December 31, 1997 and 1998 are as follows:

<TABLE>
<CAPTION>
                                                    1997         1998
<S>                                               <C>          <C>
Net operating loss carryforwards................  $ 277,160    $ 402,441
Accrual to cash adjustments.....................    230,109       14,654
Book depreciation in excess of tax..............     (6,081)      (3,629)
                                                  ---------    ---------
     Net deferred income tax assets.............    501,188      413,466
     Valuation allowance........................   (501,188)    (413,466)
                                                  ---------    ---------
                                                  $      --    $      --
                                                  =========    =========
</TABLE>

     Management believed that as of December 31, 1998, the available objective
evidence created sufficient uncertainty regarding the realizability of the
Company's deferred income tax assets. Accordingly, the Company established a
valuation allowance against its deferred income tax assets. The Internal Revenue
Code contains provisions that limit the availability of net operating loss
carryforwards in the event of an acquisition or other changes in ownership. As
of December 31, 1998, the Company had net operating loss carryforwards of
approximately $1,037,000 that expire in varying amounts through 2018.

4. COMMITMENTS AND CONTINGENCIES

     OPERATING LEASES

     The Company leases its corporate office facilities from a third party. Rent
expense under these arrangements totaled approximately $71,000 and $125,000 for
the years ended December 31, 1997 and December 31, 1998, respectively. These
leases require the Company to pay taxes, maintenance, insurance and certain
other operating costs of the leased property.

     As of December 31, 1998, the future minimum lease payments under operating
leases were as follows:

<TABLE>
<CAPTION>
          YEAR ENDING DECEMBER 31,
<S>                                             <C>
1999........................................    $ 97,870
2000........................................     102,762
2001........................................     107,904
2002........................................      27,192
                                                --------
                                                $335,728
                                                ========
</TABLE>

5. EMPLOYEE BENEFIT PLAN

     In March 1996, the Company implemented a 401(k) savings plan. All employees
over the age of 21 are eligible to participate. Contributions are made at the
discretion of the Company, and any contributions vest ratably over a five year
period. The Company did not make any contributions during the years ended
December 31, 1997 or 1998.

                                      F-26
<PAGE>   95

                     [INSIDE BACK COVER ARTWORK -- 1 PAGE]
<PAGE>   96

--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
            , 2000

                                     [LOGO]

                                       SHARES OF COMMON STOCK

                           -------------------------

                                   PROSPECTUS
                           -------------------------

                          DONALDSON, LUFKIN & JENRETTE
                          U. S. BANCORP PIPER JAFFRAY
                                  FAC/EQUITIES
                                 DLJDIRECT INC.

--------------------------------------------------------------------------------
We have not authorized any dealer, salesperson or other person to give you
written information other than this prospectus or to make representations as to
matters not stated in this prospectus. You must not rely on unauthorized
information. This prospectus is not an offer to sell these securities or our
solicitation of your offer to buy the securities in any jurisdiction where that
would not be permitted or legal. Neither the delivery of this prospectus nor any
sales made hereunder after the date of this prospectus should create an
implication that the information contained in this prospectus or the affairs of
Tomax have not changed since the date of this prospectus.
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
Until              , 2000 (25 days after the date of this prospectus), all
dealers that effect transactions in these securities may be required to deliver
a prospectus. This is in addition to the dealer's obligation to deliver a
prospectus when acting as an underwriter in this offering and when selling
previously unsold allotments or subscriptions.
--------------------------------------------------------------------------------
<PAGE>   97

                                    PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

     The following is an itemized statement of the costs and expenses, other
than underwriting discounts and commissions, incurred and to be incurred by the
Registrant in connection with the issuance and distribution of the securities
registered in this offering. All amounts are estimates except the Securities and
Exchange Commission ("SEC") registration fee and the National Association of
Securities Dealers, Inc. ("NASD") filing fee.

<TABLE>
<S>                                                           <C>
SEC registration fee........................................  $13,200
NASD filing fee.............................................  $ 5,500
Nasdaq National Market listing fee..........................        *
Printing fees and expenses..................................        *
Legal fees and expenses.....................................        *
Accounting fees and expenses................................        *
Director and officer liability insurance....................        *
Blue sky fees and expenses..................................  $10,000
Transfer agent and registrar fees...........................        *
Miscellaneous...............................................        *
                                                              -------
  Total.....................................................  $     *
                                                              =======
</TABLE>

------------------------------
* To be disclosed by amendment

ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS

     Section 145 of the General Corporation Law of Delaware (the "DGCL")
provides that a Delaware corporation may indemnify any person who was or is a
party or is threatened to be made a party to any threatened, pending or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative (other than an action by or in the right of such corporation) by
reason of the fact that any such person is or was a director, officer, employee
or agent of such corporation, or is or was serving at the request of the
corporation as a director, officer, employee or agent of another corporation,
partnership, joint venture, trust or other enterprise. The indemnity may include
expenses (including attorneys' fees), judgments, fines and amounts paid in
settlement actually and reasonably incurred by such person in connection with
such action, suit or proceeding, provided that such officer or director acted in
good faith and in a manner such person reasonably believed to be in or not
opposed to the best interests of the corporation, and, with respect to any
criminal action or proceeding, had no reasonable cause to believe his or her
conduct was unlawful. A Delaware corporation may indemnify officers and
directors against expenses (including attorneys' fees) in connection with the
defense or settlement of an action by or in the right of the corporation under
the same conditions, except that no indemnification is permitted without
judicial approval if the officer or director is adjudged to be liable to the
corporation. Where an officer or director is successful on the merits or
otherwise in the defense of any action referred to above, the corporation must
indemnify him or her against the expenses (including attorney's fees) which such
officer or director actually and reasonably incurred. The foregoing description
is qualified in its entirety by reference to the more detailed provisions of
Section 145 of the DGCL.

     Section 102 of the DGCL allows a Delaware corporation to eliminate or limit
the personal liability of a director to the corporation or to any of its
stockholders for monetary damage for a breach of fiduciary duty as a director,
except in the case where the director (i) breaches such person's duty of loyalty
to the corporation or its stockholders, (ii) fails to act in good faith, engages
in

                                      II-1
<PAGE>   98

intentional misconduct or knowingly violates a law, (iii) authorizes the payment
of a dividend or approves a stock purchase or redemption in violation of Section
174 of the DGCL or (iv) obtains an improper personal benefit.

     In accordance with the DGCL, the Registrant's Certificate of Incorporation
contains a provision to limit the personal liability of its directors for
monetary damages for breach of their fiduciary duty to the fullest extent
permitted by the DGCL now, or as it may hereafter be amended.

     In addition, as permitted by the DGCL, the Registrant's Bylaws provide that
(i) the Registrant is required to indemnify its directors and officers and
persons serving in such capacities in other business enterprises at the
Registrant's request, to the fullest extent permitted by Delaware law; (ii) the
Registrant may indemnify its employees and agents to the maximum extent
permitted by Delaware law; (iii) the Registrant is required to advance expenses
incurred by its directors and officers in connection with defending a proceeding
(except that a director or officer must undertake to repay any advances if it
should ultimately be determined that the director or officer is not entitled to
indemnification); (iv) the rights conferred in the Bylaws are not exclusive; and
(v) the Registrant may not retroactively amend the Bylaw provisions in a way
that adversely affects any director or officer.

     The Registrant maintains insurance covering its directors and officers
against certain liabilities incurred by them in their capacities as such,
including among other things, certain liabilities under the Securities Act of
1933, as amended (the "Securities Act"). The Registrant also intends to enter
into indemnification agreements with its directors and officers prior to the
closing of this offering that provide the maximum indemnity allowed to directors
and officers by the DGCL and the Registrant's Bylaws.

     The Underwriting Agreement provides for indemnification by the Underwriters
of the Registrant and its directors and officers who sign this Registration
Statement against certain liabilities, including liabilities under the
Securities Act.

     Reference is made to the following documents filed as exhibits to this
Registration Statement regarding relevant indemnification provisions described
above and elsewhere herein:

<TABLE>
<CAPTION>
                                                              EXHIBIT
                          DOCUMENT                            NUMBER
<S>                                                           <C>
Form of Underwriting Agreement..............................    1.1
Certificate of Incorporation of Registrant..................    3.3
Bylaws of Registrant........................................    3.6
Form of Indemnification Agreement to be entered into by the
  Registrant with each of its directors and officers........   10.1
</TABLE>

ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES

     During the past three years, the Registrant has issued securities to a
limited number of persons as described below:

          (a) In February 1999 in connection with a recapitalization, we issued
     a share dividend of 935.15428 shares of common stock for each share of
     common stock then held by our stockholders. The effect of this share
     dividend was to increase the number of our shares of issued and outstanding
     common stock from 10,682 shares to 10,000,000 shares. We did not receive
     any consideration in exchange for this share dividend.

          In February 1999, we issued an aggregate of 857,143 shares of common
     stock at a price of $3.50 per share to the stockholders of HeurisTec
     Corporation in connection with our acquisition of HeurisTec Corporation.

                                      II-2
<PAGE>   99

          From January 1, 2000 to August 31, 2000, we have granted options to
     purchase an aggregate of 935,808 shares of common stock to our directors,
     executive officers, employees and consultants at an exercise price of
     $10.00 per share. As of August 31, 2000, no options have been exercised.

          In July 2000, we issued 421,585 shares of our Series A Convertible
     Preferred Stock at a price per share of $11.86 to Oracle Corporation for an
     aggregate purchase price of approximately $5.0 million. Upon the closing of
     this offering, each share of series A preferred stock will automatically
     convert into one share of common stock, and we will pay a cash dividend of
     approximately $3.7 million to Oracle Corporation.

          In September 2000, we issued 1,085,714 shares of our series B
     preferred stock to Keith Low, an executive officer and a former director,
     in exchange for 1,085,714 shares of our common stock. We retired all of
     these shares of common stock upon receipt. Upon completion of this
     offering, all of the outstanding shares of series B preferred stock will be
     redeemed by us for approximately $1.7 million.

          The foregoing transactions were effected under Section 4(2) or Rule
     701 of the Securities Act.

          (b) Except as indicated above, none of the foregoing transactions
     involved any underwriters, underwriting discounts or commissions, or any
     public offering, and the Registrant believes that each transaction was
     exempt from the registration requirements of the Securities Act by virtue
     of Section 4(2) thereof, Regulation D promulgated thereunder or Rule 701
     pursuant to compensatory benefit plans and contracts relating to
     compensation as provided under such Rule 701. The recipients in such
     transactions represented their intention to acquire the securities for
     investment only and not with a view to or for sale in connection with any
     distribution thereof, and appropriate legends were affixed to the share
     certificates and instruments issued in such transactions. All recipients
     had adequate access, through their relationships with Registrant, to
     information about the Registrant.

ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

     (a) EXHIBITS

<TABLE>
    <C>       <S>
      1.1*    Form of Underwriting Agreement
      2.1     Form of Merger Agreement between Tomax technologies inc., a
              Utah corporation, and Tomax Corporation, a Delaware
              corporation
      3.1     Amendment and Restatement of the Articles of Incorporation
              of the Registrant, as currently in effect, and Certificates
              of Designation for Series A and Series B Preferred Stock
      3.2*    Form of Certificate of Incorporation of the Registrant to be
              filed before the closing of the offering made under this
              Registration Statement
      3.3     Form of Amended and Restated Certificate of Incorporation of
              the Registrant to be filed after the closing of the offering
              made under this Registration Statement
      3.4     Bylaws of the Registrant, as currently in effect
      3.5*    Form of Bylaws of the Registrant to be in effect before the
              closing of the offering made under this Registration
              Statement
      3.6     Form of Amended and Restated Bylaws of the Registrant to be
              in effect after the closing of the offering made under this
              Registration Statement
      4.1*    Specimen Common Stock Certificate
      4.2     Investors Rights Agreement dated July 13, 2000, by and among
              the Registrant and certain stockholders of the Registrant
</TABLE>

                                      II-3
<PAGE>   100
<TABLE>
    <C>       <S>
      5.1*    Opinion of Wilson Sonsini Goodrich & Rosati, Professional
              Corporation
     10.1     Form of Indemnification Agreement between the Registrant and
              each of its directors and officers
     10.2     2000 Stock Option and Award Plan and forms of agreements
              thereunder
     10.3     Form of Amendment of Stock Option Agreement with Executive
              Officers
     10.4     2001 Public Company Option Plan and forms of agreements
              thereunder
     10.5     2001 Employee Stock Purchase Plan and forms of agreements
              thereunder
     10.6     Lease Agreement dated September 1996 between the Registrant
              and Olafson Group L.C. for office space in Salt Lake City,
              Utah, as amended by Addendum No. 1 dated January 1, 1998; as
              further amended by Addendum No. 2 dated July 1, 1999; and as
              further amended by Amendment No. 1 dated August 2000
     10.7     Lease Agreement dated December 1999 between Registrant and
              Olafson II, LLC for office space in Salt Lake City, Utah, as
              amended by the First Amendment dated August 2000
     10.8     Stock Purchase Agreement dated July 13, 2000, among the
              Registrant, Oracle Corporation and certain stockholders of
              the Registrant
     10.9+    Alliance Agreement and Addendum dated July 13, 2000, between
              the Registrant and Oracle Corporation
     10.10    Indemnification Agreement dated July 13, 2000, among the
              Registrant, Oracle Corporation and certain stockholders of
              the Registrant
     10.11    Stock Exchange Agreement dated September 7, 2000 between
              Registrant and Keith Low
     10.12    Offer letter dated August 1999 to Steve Shubella
     10.13    Offer letter dated July 2000 to Brad Stewart
     21.1     Subsidiaries of Registrant
     23.1     Consent of Independent Public Accountants
     23.2*    Consent of Counsel (included in Exhibit 5.1)
     24.1     Power of Attorney (see Page II-6)
     27.1     Financial Data Schedule
</TABLE>

------------------------------
* To be filed by amendment.

+ Confidential treatment requested.

     (b) FINANCIAL STATEMENT SCHEDULES

     Schedule II -- Valuation and Qualifying Accounts for the years ended June
30, 1998, 1999 and 2000.

     Schedules not listed above have been omitted because the information
required to be set forth therein is not applicable or is shown in the financial
statements or notes thereto.

ITEM 17. UNDERTAKINGS

     The undersigned Registrant hereby undertakes to provide to the Underwriters
at the closing, as specified in the Underwriting Agreement, certificates in such
denominations and registered in such names as required by the Underwriters to
permit prompt delivery to each purchaser.

     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers, and controlling persons of the
Registrant pursuant to the provisions described under Item 14 above, or
otherwise, the Registrant has been advised that in the opinion of the SEC such
indemnification is against public policy as expressed in the Securities Act, and
is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the Registrant of expenses
incurred or paid by a director, officer, or controlling person of

                                      II-4
<PAGE>   101

the Registrant in the successful defense of any action, suit, or proceeding) is
asserted by such director, officer, or controlling person in connection with the
securities being registered hereunder, the Registrant will, unless in the
opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Securities
Act and will be governed by the final adjudication of such issue.

     The undersigned Registrant hereby undertakes that:

          (1) For purposes of determining any liability under the Securities Act
     of 1933, the information omitted from the form of prospectus filed as part
     of this Registration Statement in reliance upon Rule 430A and contained in
     a form of prospectus filed by the Registrant pursuant to Rule 424(b)(1) or
     (4) or 497(h) under the Securities Act shall be deemed to be part of this
     Registration Statement as of the time it was declared effective.

          (2) For the purpose of determining any liability under the Securities
     Act of 1933, each post-effective amendment that contains a form of
     prospectus shall be deemed to be a new registration statement relating to
     the securities offered therein, and the offering of such securities at that
     time shall be deemed to be the initial bona fide offering thereof.

                                      II-5
<PAGE>   102

                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in Salt Lake City, State of Utah, on the
14th day of September 2000.

                                      TOMAX CORPORATION

                                      By:          /s/ ERIC OLAFSON
                                         ---------------------------------------
                                      Name:      Eric Olafson
                                           -------------------------------------
                                      Title:  Chairman, President and Chief
                                             Executive Officer
                                          --------------------------------------

                               POWER OF ATTORNEY

     Each person whose signature appears below hereby constitutes and appoints
each of Eric Olafson and Brad Stewart or any of them, each acting alone, his or
her true and lawful attorney-in-fact and agent, with full power of substitution
and resubstitution, for such person and in his or her name, place and stead, in
any and all capacities, in connection with this Registration Statement,
including to sign and file in the name and on behalf of the undersigned as
director or officer of the Registrant (i) any and all amendments or supplements
(including any and all stickers and post-effective amendments) to this
Registration Statement, with all exhibits thereto, and other documents in
connection therewith, and (ii) any and all additional registration statements,
and any and all amendments thereto, relating to the same offering of securities
as those that are covered by this Registration Statement that are filed pursuant
to Rule 462(b) under the Securities Act of 1933, with the Securities and
Exchange Commission and any applicable securities exchange or securities
self-regulatory body, granting unto said attorneys-in-fact and agents, and each
of them, full power and authority to do and perform each and every act and thing
requisite or necessary to be done in and about the premises, as fully to all
intents and purposes as he or she might or could do in person, hereby ratifying
and confirming all that said attorneys-in-fact and agents or any of them, or
their or his or her substitute or substitutes, may lawfully do or cause to be
done by virtue hereof.

                                      II-6
<PAGE>   103

     PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1933, THIS
REGISTRATION STATEMENT HAS BEEN SIGNED BY THE FOLLOWING PERSONS ON SEPTEMBER 14,
2000 IN THE CAPACITIES INDICATED:

<TABLE>
<CAPTION>
                SIGNATURE                                       TITLE
<S>                                           <C>

             /s/ ERIC OLAFSON                    Chairman of the Board of Directors,
------------------------------------------      President and Chief Executive Officer
               Eric Olafson                         (principal executive officer)

             /s/ BRAD STEWART                          Chief Financial Officer
------------------------------------------       (principal financial and accounting
               Brad Stewart                                    officer)

           /s/ VIRGIL FERNANDEZ                 Chief Technology Officer and Director
------------------------------------------
             Virgil Fernandez

             /s/ JOHN PORTER                                   Director
------------------------------------------
               John Porter

             /s/ MATT MOSMAN                                   Director
------------------------------------------
               Matt Mosman

             /s/ CAROLYN AVER                                  Director
------------------------------------------
               Carolyn Aver
</TABLE>

                                      II-7
<PAGE>   104

                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
                        ON FINANCIAL STATEMENT SCHEDULE

To Tomax technologies inc.:

     We have audited in accordance with auditing standards generally accepted in
the United States, the consolidated financial statements of Tomax technologies
inc. included in this registration statement and have issued our report thereon
dated September 11, 2000. Our audit was made for the purpose of forming an
opinion on the basic financial statements taken as a whole. Schedule II --
Valuation and Qualifying Accounts is the responsibility of the Company's
management and is presented for purposes of complying with the Securities and
Exchange Commission's rules and is not part of the basic financial statements.
This schedule has been subjected to the auditing procedures applied in the audit
of the basic financial statements and, in our opinion, fairly states in all
material respects the financial data required to be set forth therein in
relation to the basic financial statements taken as a whole.

ARTHUR ANDERSEN LLP

Salt Lake City, Utah
September 11, 2000

                                       S-1
<PAGE>   105

                             TOMAX TECHNOLOGIES INC

                SCHEDULE II -- VALUATION AND QUALIFYING ACCOUNTS
                 FOR THE YEARS ENDED JUNE 30, 1998, 1999, 2000
                                 (IN THOUSANDS)

<TABLE>
<CAPTION>
                                               BALANCE AT   CHARGED TO                   BALANCE AT
                                               BEGINNING    COSTS AND                      END OF
                 DESCRIPTION                   OF PERIOD     EXPENSES    DEDUCTIONS(A)     PERIOD
                 -----------                   ----------   ----------   -------------   ----------
<S>                                            <C>          <C>          <C>             <C>
Allowance of doubtful accounts:
  Year ended June 30, 1998...................     $ 62         $137          $162           $ 37
  Year ended June 30, 1999...................       37          228            99            166
  Year ended June 30, 2000...................      166          110           202             74
</TABLE>

------------------------------
(a) Represents write-offs of uncollectable accounts receivable

                                       S-2
<PAGE>   106

                                 EXHIBIT INDEX

<TABLE>
    <C>       <S>
      1.1*    Form of Underwriting Agreement
      2.1     Form of Merger Agreement between Tomax technologies inc., a
              Utah corporation, and Tomax Corporation, a Delaware
              corporation
      3.1     Amendment and Restatement of the Articles of Incorporation
              of the Registrant, as currently in effect, and Certificates
              of Designation for Series A and Series B Preferred Stock
      3.2*    Form of Certificate of Incorporation of the Registrant to be
              filed before the closing of the offering made under this
              Registration Statement
      3.3     Form of Amended and Restated Certificate of Incorporation of
              the Registrant to be filed after the closing of the offering
              made under this Registration Statement
      3.4     Bylaws of the Registrant, as currently in effect
      3.5*    Form of Bylaws of the Registrant to be in effect before the
              closing of the offering made under this Registration
              Statement
      3.6     Form of Amended and Restated Bylaws of the Registrant to be
              in effect after the closing of the offering made under this
              Registration Statement
      4.1*    Specimen Common Stock Certificate
      4.2     Investors Rights Agreement dated July 13, 2000, by and among
              the Registrant and certain stockholders of the Registrant
      5.1*    Opinion of Wilson Sonsini Goodrich & Rosati, Professional
              Corporation
     10.1     Form of Indemnification Agreement between the Registrant and
              each of its directors and officers
     10.2     2000 Stock Option and Award Plan and forms of agreements
              thereunder
     10.3     Form of Amendment of Stock Option Agreement with Executive
              Officers
     10.4     2001 Public Company Option Plan and forms of agreements
              thereunder
     10.5     2001 Employee Stock Purchase Plan and forms of agreements
              thereunder
     10.6     Lease Agreement dated September 1996 between the Registrant
              and Olafson Group L.C. for office space in Salt Lake City,
              Utah, as amended by Addendum No. 1 dated January 1, 1998; as
              further amended by Addendum No. 2 dated July 1, 1999; and as
              further amended by Amendment No. 1 dated August 2000
     10.7     Lease Agreement dated December 1999 between Registrant and
              Olafson II, LLC for office space in Salt Lake City, Utah, as
              amended by the First Amendment dated August 2000
     10.8     Stock Purchase Agreement dated July 13, 2000, among the
              Registrant, Oracle Corporation and certain stockholders of
              the Registrant
     10.9+    Alliance Agreement and Addendum dated July 13, 2000, between
              the Registrant and Oracle Corporation
     10.10    Indemnification Agreement dated July 13, 2000, among the
              Registrant, Oracle Corporation and certain stockholders of
              the Registrant
     10.11    Stock Exchange Agreement dated September 7, 2000 between
              Registrant and Keith Low
     10.12    Offer letter dated August 1999 to Steve Shubella
     10.13    Offer letter dated July 2000 to Brad Stewart
     21.1     Subsidiaries of Registrant
     23.1     Consent of Independent Public Accountants
     23.2*    Consent of Counsel (included in Exhibit 5.1)
     24.1     Power of Attorney (see Page II-6)
     27.1     Financial Data Schedule
</TABLE>

------------------------------
* To be filed by amendment.

+ Confidential treatment requested.


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