<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS FOR THE YEAR ENDED JANUARY 31, 2000 AND FOR THE SIX MONTHS
ENDED JULY 31, 2000.
</LEGEND>
<S> <C> <C>
<PERIOD-TYPE> 12-MOS 6-MOS
<FISCAL-YEAR-END> JAN-31-2000 JAN-31-2001
<PERIOD-END> JAN-31-2000 JUL-31-2000
<CASH> 1,388,934 2,052,572
<SECURITIES> 0 0
<RECEIVABLES> 681,065 382,947
<ALLOWANCES> 0 0
<INVENTORY> 3,529,690 3,444,266
<CURRENT-ASSETS> 5,732,042 6,146,445
<PP&E> 19,890,126 19,478,906
<DEPRECIATION> 9,129,271 9,114,942
<TOTAL-ASSETS> 16,990,676 17,149,348
<CURRENT-LIABILITIES> 2,044,998 2,096,218
<BONDS> 6,231,854 5,968,126
0 0
0 0
<COMMON> 0 0
<OTHER-SE> 8,121,024 8,474,704
<TOTAL-LIABILITY-AND-EQUITY> 16,990,676 17,149,348
<SALES> 26,855,781 14,551,182
<TOTAL-REVENUES> 27,242,403 14,752,567
<CGS> 18,660,049 10,171,372
<TOTAL-COSTS> 18,660,049 10,171,372
<OTHER-EXPENSES> 7,640,206 3,675,290
<LOSS-PROVISION> 0 0
<INTEREST-EXPENSE> 598,420 318,468
<INCOME-PRETAX> 796,166 574,780
<INCOME-TAX> 308,800 221,100
<INCOME-CONTINUING> 487,366 353,680
<DISCONTINUED> 0 0
<EXTRAORDINARY> 0 0
<CHANGES> 0 0
<NET-INCOME> 487,366 353,680
<EPS-BASIC> .11 .08
<EPS-DILUTED> .11 .08<F1>
<FN>
<F1>THE PROFORMA EARNINGS PER SHARE AMOUNTS ARE BASED ON THE 4,390,098 SHARES OF
BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED OUTSTANDING AT
SEPTEMBER 1, 2000.
</FN>
</TABLE>