APPLETON FUNDS
N-1A, EX-99.23.M, 2000-11-06
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                              PLAN OF DISTRIBUTION
                             PURSUANT TO RULE 12B-1
                             ----------------------

     WHEREAS, The Appleton Funds (the "Trust"), a business trust organized under
the laws of the State of Ohio,  engages in business  as an  open-end  management
investment company and is registered as such under the Investment Company Act of
1940, as amended (the "1940 Act"); and

     WHEREAS,  the Trust is authorized to issue an unlimited number of shares of
beneficial interest without par value (the "Shares"),  which may be divided into
two or more Series of Shares; and

     WHEREAS, the Trustees of the Trust as a whole, and the Trustees who are not
interested  persons  of the Trust (as  defined  in the 1940 Act) and who have no
direct or indirect  financial  interest in the  operation of this Plan or in any
agreement relating hereto (the "Rule 12b-1 Trustees"), having determined, in the
exercise of reasonable  business judgment and in light of their fiduciary duties
under state law and under Section 36(a) and (b) of the 1940 Act, that there is a
reasonable   likelihood   that  this  Plan  will   benefit  the  Trust  and  its
shareholders,  have  approved  this  Plan by votes  cast in  person at a meeting
called for the purpose of voting hereon and on any agreements related hereto;

     NOW,  THEREFORE,  the Trust hereby adopts this Plan in accordance with Rule
12b-1 under the 1940 Act, on the following terms and conditions:

     1.   DISTRIBUTION ACTIVITIES. Subject to the supervision of the Trustees of
the Trust,  the Trust may,  directly  or  indirectly,  engage in any  activities
related to the distribution of Shares, which activities may include, but are not
limited to, the following: (a) payments to securities dealers and others who are
engaged in the sale of Shares and who may be advising  shareholders of the Trust
regarding the purchase, sale or retention of Shares; (b) expenses of maintaining
personnel (including personnel of organizations with which the Trust has entered
into agreements  related to this Plan) who engage in or support  distribution of
Shares or who render shareholder  support services not otherwise provided by the
Trust's  transfer  agent,  including,  but not  limited  to,  office  space  and
equipment,  telephone  facilities  and  expenses,  answering  routine  inquiries
regarding the Trust,  processing  shareholder  transactions,  and providing such
other shareholder  services as the Trust may reasonably request; (c) formulating
and  implementing of marketing and promotional  activities,  including,  but not
limited to, direct mail promotions and television,  radio,  newspaper,  magazine
and other mass media advertising; (d) preparing, printing and distributing sales
literature; (e) preparing, printing and distributing prospectuses and statements
of additional  information  and reports of the Trust for  recipients  other than
existing shareholders of the Trust; and (f) obtaining such information, analyses
and reports with respect to marketing  and  promotional  activities as the Trust
may, from time to time, deem advisable. The Trust is authorized to engage in the
activities listed above, and in any other activities related to the distribution
of Shares,  either  directly or through  other  persons with which the Trust has
entered into agreements related to this Plan.

<PAGE>

     2.   MAXIMUM  EXPENDITURES.  The  expenditures  to be  made  by  the  Trust
pursuant to this Plan and the basis upon which payment of such expenditures will
be made shall be  determined  by the Trustees of the Trust,  but in no event may
such expenditures  exceed in any fiscal year an amount calculated at the rate of
 .25% of the  average  daily net asset  value of any  Series of the  Trust.  Such
payments for  distribution  activities  may be made directly by the Trust or the
Trust's investment adviser or principal  underwriter may incur such expenses and
obtain  reimbursement from the Trust.  Unreimbursed  expenditures may be carried
over from year to year. In the event the Plan is terminated  with respect to any
Series,  such  Series will not be required  to make any  payments  for  expenses
incurred after the date the Plan terminates.

     3.   TERM AND TERMINATION. (a) This Plan shall become effective on the date
hereof. Unless terminated as herein provided, this Plan shall continue in effect
for one year from the date hereof and shall  continue  in effect for  successive
periods of one year  thereafter,  but only so long as each such  continuance  is
specifically  approved  by votes of a majority  of both (i) the  Trustees of the
Trust and (ii) the Rule 12b-1  Trustees,  cast in person at a meeting called for
the purpose of voting on such approval.

          (b)  This Plan may be  terminated  with  respect  to any Series at any
time by vote of a majority  of the Rule 12b-1  Trustees or by vote of a majority
of the  outstanding  voting  securities  (as  defined  in the 1940  Act) of such
Series.

     4.   AMENDMENTS.  This Plan may not be amended to increase  materially  the
amount of a Series'  expenditures  provided for in Section 2 hereof  unless such
amendment  is  approved  by a vote of the  majority  of the  outstanding  voting
securities  of such  Series  (as  defined  in the  1940  Act),  and no  material
amendment to this Plan shall be made unless  approved in the manner provided for
annual renewal of this Plan in Section 3(a) hereof.

     5.   SELECTION AND  NOMINATION  OF TRUSTEES.  While this Plan is in effect,
the selection  and  nomination  of Trustees who are not  interested  persons (as
defined in the 1940 Act) of the Trust shall be  committed to the  discretion  of
the Trustees who are not interested persons of the Trust.

     6.   QUARTERLY  REPORTS.  The  Treasurer of the Trust shall  provide to the
Trustees and the Trustees shall review, at least quarterly,  a written report of
the amounts  expended  pursuant to this Plan and any related  agreement  and the
purposes for which such expenditures were made.

     7.   RECORDKEEPING.  The Trust shall  preserve  copies of this Plan and any
related  agreement  and all reports  made  pursuant  to Section 6 hereof,  for a
period of not less than six years from the date of this Plan,  the agreements or
such  reports,  as the case may be, the first two years in an easily  accessible
place.

                                       2
<PAGE>

     8.   LIMITATION OF LIABILITY.  A copy of the Agreement and  Declaration  of
Trust of the Trust is on file with the Secretary of the State of Ohio and notice
is hereby  given that this Plan is  executed  on behalf of the  Trustees  of the
Trust  as  trustees  and not  individually  and  that  the  obligations  of this
instrument  are not  binding  upon the  Trustees  or  shareholders  of the Trust
individually but are binding only upon the assets and property of the Trust.

     IN WITNESS WHEREOF, the Trust has caused this Plan to be executed as of the
date set forth below.


Dated:
       ---------------------------

                                        THE APPLETON FUNDS


                                        By:
                                            ------------------------------------



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