APPLETON FUNDS
N-1A, EX-99.23.G, 2000-11-06
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                               ADVISORY AGREEMENT
                               ------------------

     The  Appleton  Funds (the  "Trust")  is an open-end  management  investment
company  registered  under the  Investment  Company Act of 1940, as amended (the
"Act"),  and subject to the rules and regulations  promulgated  thereunder.  The
Trust  currently  offers one series of shares to investors,  the Appleton Equity
Fund (the "Fund").  Each share of the Fund  represents an undivided  interest in
the assets, subject to the liabilities, of the Fund.

     1.   APPOINTMENT  AS  ADVISER.  The  Trust  being  duly  authorized  hereby
appoints and employs  Appleton  Partners,  Inc. (the "Adviser") as discretionary
portfolio manager on the terms and conditions set forth herein of the Fund.

     2.   ACCEPTANCE  OF  APPOINTMENT;  STANDARD  OF  PERFORMANCE.  The  Adviser
accepts the appointment as discretionary portfolio manager and agrees to use its
best professional  judgement to make timely investment decisions for the Fund in
accordance with the provisions of this Agreement.

     3.   PORTFOLIO  MANAGEMENT  SERVICES OF THE ADVISER.  The Adviser is hereby
employed and  authorized to select  portfolio  securities  for investment by the
Trust on behalf of the Fund, to purchase and sell  securities of the Fund,  and,
upon making any purchase or sale decision,  to place orders for the execution of
such portfolio  transactions in accordance  with  paragraphs 5 and 6 hereof.  In
providing  portfolio  management  services  to the Fund,  the  Adviser  shall be
subject  to such  investment  restrictions  as are set  forth in the Act and the
rules thereunder, the Internal Revenue Code of 1986, applicable state securities
laws, the  supervision  and control of the Trustees of the Trust,  such specific
instructions  as the Trustees may adopt and  communicate  to the Adviser and the
investment objectives,  policies and restrictions of the Trust applicable to the

<PAGE>

Fund  furnished  pursuant to paragraph 4. The Adviser is not  authorized  by the
Trust to take any action,  including the purchase or sale of securities  for the
Fund, in  contravention  of any restriction,  limitation,  objective,  policy or
instruction  described in the previous  sentence.  The Adviser shall maintain on
behalf of the Trust the records  listed in  Schedule A hereto (as  amended  from
time to time). At the Trust's reasonable request,  the Adviser will consult with
the  Trust  with  respect  to  any  decision  made  by it  with  respect  to the
investments of the Fund.

     4.   INVESTMENT  OBJECTIVES,  POLICIES  AND  RESTRICTIONS.  The Trust  will
provide the Adviser with the  statement of investment  objectives,  policies and
restrictions  applicable  to the Fund as contained  in the Trust's  registration
statement  under the Act and the Securities  Act of 1933,  and any  instructions
adopted by the Trustees supplemental thereto. The Trust will provide the Adviser
with such further information concerning the investment objectives, policies and
restrictions  applicable thereto as the Adviser may from time to time reasonably
request.  The Trust retains the right, on written notice to the Adviser from the
Trust, to modify any such objectives,  policies or restrictions in any manner at
any time.

     5.   TRANSACTION  PROCEDURES.  All  transactions  will  be  consummated  by
payment to or delivery by the Trust's custodian or any successor  custodian (the
"Custodian"),  or  such  depositories  or  agents  as may be  designated  by the
Custodian in writing,  as custodian for the Trust, of all cash and/or securities
due to or from the Fund,  and the Adviser  shall not have  possession or custody
thereof.  The Adviser  shall advise the  Custodian and confirm in writing to the
Trust and to Integrated Fund Services, Inc. or any other designated agent of the
Trust, all investment orders for the Fund placed by it with brokers and dealers.
The Adviser shall issue to the Custodian such instructions as may be appropriate
in connection with the settlement of any transaction initiated by the Adviser.

<PAGE>

     6.   ALLOCATION  OF  BROKERAGE.   The  Adviser  shall  have  authority  and
discretion  to select  brokers  and  dealers to execute  portfolio  transactions
initiated  by  the  Adviser  and  to  select  the  markets  on or in  which  the
transactions will be executed.

     In doing so, the Adviser  will give primary  consideration  to securing the
best price and execution.  Consistent with this policy, the Adviser may consider
the financial  responsibility,  research and  investment  information  and other
services provided by brokers or dealers who may effect or be a party to any such
transaction or other transactions to which other clients of the Adviser may be a
party.  It is  understood  that  neither the Trust nor the Adviser has adopted a
formula for allocation of the Fund's investment transaction business. It is also
understood  that it is  desirable  for the Trust that the Adviser have access to
supplemental  investment and market research and security and economic  analyses
provided by certain brokers who may execute  brokerage  transactions at a higher
commission  to the Fund  than may  result  when  allocating  brokerage  to other
brokers on the basis of seeking the lowest commission. Therefore, the Adviser is
authorized to place orders for the purchase and sale of securities  for the Fund
with such certain  brokers,  subject to review by the Trust's Trustees from time
to time with  respect to the extent and  continuation  of this  practice.  It is
understood  that the  services  provided  by such  brokers  may be useful to the
Adviser in connection with its services to other clients.

     On occasions  when the Adviser  deems the purchase or sale of a security to
be in the best interest of the Fund as well as other  clients,  the Adviser,  to
the extent permitted by applicable laws and regulations, may, but shall be under
no obligation  to,  aggregate the securities to be sold or purchased in order to
obtain the most favorable  price or lower  brokerage  commissions  and efficient
execution.  In such event, allocation of the securities so purchased or sold, as
well as expenses incurred in the transaction, will be made by the Adviser in the
manner it considers to be the most equitable and  consistent  with its fiduciary
obligations to the Trust and to such other clients.

<PAGE>

     For each fiscal quarter of the Trust,  the Adviser shall prepare and render
reports to the Trust's  Trustees of the total brokerage  business placed and the
manner in which the  allocation  has been  accomplished.  Such reports shall set
forth at a minimum the information required to be maintained by Rule 31a-1(b)(9)
under the Act.

     7.   PROXIES.  The Trust will vote all proxies solicited by or with respect
to the issuers of  securities  in which assets of the Fund may be invested  from
time to time.  At the request of the Trust,  the Adviser shall provide the Trust
with its recommendations as to the voting of such proxies.

     8.   REPORTS TO THE  ADVISER.  The Trust will provide the Adviser with such
periodic reports concerning the status of the Fund as the Adviser may reasonably
request.

     9.   FEES FOR SERVICES. For all of the services to be rendered and payments
made as  provided  in this  Agreement,  the  Fund  will pay the  Adviser  a fee,
computed and accrued daily and paid monthly,  at the annual rate of 1.00% of its
average daily net assets.

     10.  ALLOCATION  OF CHARGES  AND  EXPENSES.  The  Adviser  shall  employ or
provide and compensate the executive,  administrative,  secretarial and clerical
personnel necessary to provide the services set forth herein, and shall bear the
expense  thereof.  The Adviser  shall  compensate  all  Trustees,  officers  and
employees of the Trust who are also  employees of the Adviser.  The Adviser will
pay all expenses  incurred in connection  with the sale or  distribution  of the
Fund's  shares to the extent such  expenses  are not assumed by the Fund under a
plan of distribution pursuant to Rule 12b-1 under the Act.

<PAGE>

     The Fund will be responsible  for the payment of all operating  expenses of
the Fund,  including fees and expenses  incurred by the Fund in connection  with
membership in investment company organizations,  brokerage fees and commissions,
legal,  auditing and accounting  expenses,  expenses of registering shares under
federal and state securities  laws,  insurance  expenses,  taxes or governmental
fees, fees and expenses of the custodian, the transfer,  shareholder service and
dividend  disbursing  agent and the  accounting  and pricing  agent of the Fund,
expenses  including  clerical  expenses  of  the  issue,  sale,   redemption  or
repurchase of shares of the Fund, the fees and expenses of Trustees of the Trust
who are not interested persons of the Trust, the cost of preparing, printing and
distributing   prospectuses,   statements,   reports  and  other   documents  to
shareholders,  expenses of shareholders'  meetings and proxy solicitations,  and
such extraordinary or non-recurring  expenses as may arise, including litigation
to which the Trust may be a party and  indemnification  of the Trust's  officers
and  Trustees  with  respect  thereto,  or any other  expense  not  specifically
described  above  incurred in the  performance of the Trust's  obligations.  All
other  expenses  not  expressly  assumed  by  the  Adviser  herein  incurred  in
connection with the  organization,  registration of shares and operations of the
Fund will be borne by the Fund.

     11.  OTHER  INVESTMENT  ACTIVITIES OF THE ADVISER.  The Trust  acknowledges
that  the  Adviser  or one  or  more  of  its  affiliates  may  have  investment
responsibilities  or render  investment  advice to or perform  other  investment
advisory  services for other  individuals or entities and that the Adviser,  its
affiliates or any of its or their directors,  officers,  agents or employees may
buy,  sell or  trade in any  securities  for its or  their  respective  accounts
("Affiliated Accounts");  provided,  however, that performance by the Adviser of
such other services shall not impair or interfere with the Adviser's obligations
under this Agreement. Subject to the provisions of paragraph 2 hereof, the Trust
agrees that the Adviser or its affiliates may give advice or exercise investment

<PAGE>

responsibility  and take such other  action  with  respect  to other  Affiliated
Accounts  which may  differ  from the  advice  given or the  timing or nature of
action  taken with respect to the Fund,  provided  that the Adviser acts in good
faith, and provided further, that it is the Adviser's policy to allocate, within
its reasonable discretion, investment opportunities to the Fund over a period of
time on a fair and equitable basis relative to the Affiliated  Accounts,  taking
into account the investment objectives and policies of the Fund and any specific
investment  restrictions  applicable thereto. The Trust acknowledges that one or
more  of the  Affiliated  Accounts  may at any  time  hold,  acquire,  increase,
decrease,  dispose of or otherwise  deal with  positions in investments in which
the Fund may have an interest from time to time,  whether in transactions  which
involve the Fund or  otherwise.  The Adviser shall have no obligation to acquire
for the Fund a position  in any  investment  which any  Affiliated  Account  may
acquire,  and the Trust  shall  have no first  refusal,  co-investment  or other
rights in respect of any such investment, either for the Fund or otherwise.

     12.  CERTIFICATE  OF AUTHORITY.  The Trust and the Adviser shall furnish to
each  other  from  time to time  certified  copies of the  resolutions  of their
Trustees or Board of  Directors  or  executive  committees,  as the case may be,
evidencing  the authority of officers and employees who are authorized to act on
behalf of the Trust, the Fund and/or the Adviser.

     13.  LIMITATION  OF  LIABILITY.  The  Adviser  shall not be liable  for any
action taken,  omitted or suffered to be taken by it in its reasonable judgment,
in good faith and believed by it to be  authorized  or within the  discretion or
rights or powers conferred upon it by this Agreement,  or in accordance with (or
in the absence of) specific directions or instructions from the Trust, provided,
however,  that such acts or omissions shall not have resulted from the Adviser's
willful  misfeasance,  bad faith or  negligence,  a violation of the standard of
care established by and

<PAGE>

applicable to the Adviser in its actions  under this  Agreement or breach of its
duty or of its  obligations  hereunder.  Nothing in this  paragraph  13 shall be
construed in a manner inconsistent with Sections 17(h) and (i) of the Act.

     14.  CONFIDENTIALITY.  Subject to the duty of the  Adviser and the Trust to
comply with  applicable  law,  including any demand of any  regulatory or taxing
authority  having  jurisdiction,  the parties hereto shall treat as confidential
all  information  pertaining  to the Fund and the actions of the Adviser and the
Trust in respect thereof.

     15.  ASSIGNMENT.  No  assignment  of this  Agreement  shall  be made by the
Adviser,  and this Agreement shall terminate  automatically in the event of such
assignment.  The  Adviser  shall  notify  the Trust in writing  sufficiently  in
advance of any proposed change of control,  as defined in Section 2(a)(9) of the
Act, as will enable the Trust to consider  whether an assignment will occur, and
to take the steps necessary to enter into a new contract with the Adviser.

     16.  REPRESENTATION,  WARRANTIES  AND  AGREEMENTS  OF THE TRUST.  The Trust
represents, warrants and agrees that:

          A. The Adviser has been duly appointed by the Trustees of the Trust to
provide investment advisory services to the Fund as contemplated hereby.

          B. The Trust will deliver to the Adviser  true and complete  copies of
its then current prospectus and statement of additional information as effective
from  time to time  and  such  other  documents  or  instruments  governing  the
investments  of the Fund and such  other  information  as is  necessary  for the
Adviser to carry out its obligations under this Agreement.

          C. The Trust is currently in compliance  and shall at all times comply
with the requirements imposed upon the Trust by applicable law and regulations.

<PAGE>

     17.  REPRESENTATIONS, WARRANTIES AND AGREEMENTS OF THE ADVISER. The Adviser
represents, warrants and agrees that:

          A. The  Adviser  is  registered  as an  investment  adviser  under the
Investment Advisers Act of 1940.

          B. The Adviser will  maintain,  keep current and preserve on behalf of
the Trust,  in the manner and for the time periods  required or permitted by the
Act, the records  identified in Schedule A. The Adviser agrees that such records
(unless  otherwise  indicated on Schedule A) are the property of the Trust,  and
will be surrendered to the Trust promptly upon request.

          C. The Adviser  will  complete  such reports  concerning  purchases or
sales of  securities  on  behalf  of the Fund as the Trust may from time to time
require to ensure compliance with the Act, the Internal Revenue Code of 1986 and
applicable state securities laws.

          D. The Adviser has adopted a written code of ethics complying with the
requirements  of Rule 17j-1 under the Act and will provide the Trust with a copy
of the code of ethics and evidence of its adoption.  Within forty-five (45) days
of the end of the last calendar  quarter of each year while this Agreement is in
effect,  an executive officer of the Adviser shall certify to the Trust that the
Adviser has  complied  with the  requirements  of Rule 17j-1 during the previous
year and that there has been no violation of the Adviser's code of ethics or, if
such a violation has occurred,  that appropriate action was taken in response to
such violation.  Upon the written request of the Trust, the Adviser shall permit
the Trust,  its  employees  or its agents to examine the reports  required to be
made to the Adviser by Rule 17j-1(c)(1).

          E. The Adviser will,  promptly  after filing with the  Securities  and
Exchange  Commission  an  amendment  to its  Form  ADV,  furnish  a copy of such
amendment to the Trust.

<PAGE>

          F. Upon request of the Trust,  the Adviser will provide  assistance to
the Custodian in the collection of income due or payable to the Fund.

          G. The Adviser will immediately  notify the Trust of the occurrence of
any event  which would  disqualify  the Adviser  from  serving as an  investment
adviser  of an  investment  company  pursuant  to  Section  9(a)  of the  Act or
otherwise.

     18.  AMENDMENT.  This  Agreement  may be amended  at any time,  but only by
written agreement between the Adviser and the Trust, which amendment, other than
amendments  to Schedule A, is subject to the  approval of the  Trustees  and the
shareholders  of the  Fund in the  manner  required  by the  Act  and the  rules
thereunder,  subject to any  applicable  exemptive  order of the  Securities and
Exchange Commission modifying the provisions of the Act with respect to approval
of amendments to this Agreement.

     19.  EFFECTIVE DATE;  TERM.  This Agreement  shall become  effective on the
date of its  execution  and shall  remain in force for a period of two (2) years
from  such  date,  and  from  year to year  thereafter  but only so long as such
continuance is specifically approved at least annually by the vote of a majority
of the Trustees who are not interested persons of the Trust or the Adviser, cast
in person at a meeting called for the purpose of voting on such approval, and by
a vote of the Board of  Trustees  or of a  majority  of the  outstanding  voting
securities of the Fund.  The aforesaid  requirement  that this  Agreement may be
continued  "annually" shall be construed in a manner consistent with the Act and
the rules and regulations thereunder.

     20.  TERMINATION.  This Agreement may be terminated by either party hereto,
without the payment of any penalty, immediately upon written notice to the other
in the event of a breach of any provision  thereof by the party so notified,  or
otherwise upon sixty (60) days' written notice

<PAGE>

to the other, but any such termination shall not affect the status,  obligations
or liabilities of any party hereto to the other.

     21.  OBLIGATIONS OF THE TRUST. It is expressly  agreed that the obligations
of  the  Trust  hereunder  shall  not be  binding  upon  any  of  the  trustees,
shareholders,  nominees, officers, agents or employees of the Trust, personally,
but bind only the trust  property of the Trust.  The  execution  and delivery of
this Agreement  have been  authorized by the Trustees of the Trust and signed by
an officer of the Trust,  acting as such, and neither such authorization by such
trustees nor such execution and delivery by such officer shall be deemed to have
been made by any of them  individually or to impose any liability on any of them
personally, but shall bind only the trust property of the Trust.

     22.  DEFINITIONS.  As used in paragraphs 15 and 19 of this  Agreement,  the
terms  "assignment,"  "interested  person"  and  "vote  of  a  majority  of  the
outstanding  voting securities" shall have the meanings set forth in the Act and
the rules and regulations hereunder.

     23.  APPLICABLE  LAW. To the extent that state law is not  preempted by the
provisions of any law of the United States heretofore or hereafter  enacted,  as
the same may be amended from time to time, this Agreement shall be administered,
construed and enforced according to the laws of the State of Virginia.

     24.  SEVERABILITY. If any provision of this Agreement shall be held or made
invalid by a court decision,  statute,  rule or otherwise,  the remainder of the
Agreement shall not be affected thereby.

     25.  NOTICE. Any notice under this Agreement shall be in writing, addressed
and delivered or mailed,  postage prepaid, to the other party at such address as
such other party may designate for the receipt of such notice.

<PAGE>

     IN WITNESS  WHEREOF,  the parties  hereto have caused this  Agreement to be
executed as of the day and year written below.

                                        THE APPLETON FUNDS


                                        By:
                                             ---------------------------

                                        Title:
                                               -------------------------

                                        Date:
                                               -------------------------

                                        APPLETON PARTNERS, INC.


                                        By:
                                             ---------------------------

                                        Title:
                                               -------------------------

                                        Date:
                                               -------------------------

<PAGE>

                                   SCHEDULE A

                     RECORDS TO BE MAINTAINED BY THE ADVISER
                     ---------------------------------------

1.   (Rule  31a-1(b)(5) and (6)) A record of each brokerage order, and all other
     portfolio  purchases  or sales,  given by the Adviser on behalf of the Fund
     for, or in connection  with,  the purchase or sale of  securities,  whether
     executed or unexecuted. Such records shall include:

     A.   The name of the broker;

     B.   The terms and  conditions  of the  order  and of any  modification  or
          cancellation thereof;

     C.   The time of entry or cancellation;

     D.   The price at which executed;

     E.   The time of receipt of a report of execution; and

     F.   The name of the person who placed the order on behalf of the Trust.

2.   (Rule  31a-1(b)(9)) A record for each fiscal quarter,  completed within ten
     (10) days after the end of the quarter,  showing  specifically the basis or
     bases upon which the  allocation  of orders  for the  purchase  and sale of
     portfolio  securities  to named  brokers or dealers was  effected,  and the
     division of brokerage  commissions or other  compensation  on such purchase
     and sale orders. Such record:

     A.   Shall include the consideration given to:

         (i)    The sale of shares of the Fund by brokers or dealers.

         (ii)   The supplying of services or benefits by brokers or dealers to:

               (a)  The Trust;

               (b)  The Adviser; and,

               (c)  Any person affiliated with the foregoing persons.

         (iii)  Any other consideration other than the technical  qualifications
                of the brokers and dealers as such.

<PAGE>

     B.   Shall show the nature of the services or benefits made available.

     C.   Shall  describe in detail the  application  of any general or specific
          formula or other  determinant  used in arriving at such  allocation of
          purchase and sale orders and such division of brokerage commissions or
          other compensation.

     D.   The name of the person  responsible  for making the  determination  of
          such  allocation  and such division of brokerage  commissions or other
          compensation.

3.   (Rule  31a-1(b)(10))  A  record  in the form of an  appropriate  memorandum
     identifying  the person or persons,  committees or groups  authorizing  the
     purchase or sale of portfolio securities. Where an authorization is made by
     a committee  or group,  a record  shall be kept of the names of its members
     who  participate in the  authorization.  There shall be retained as part of
     this record any  memorandum,  recommendation  or instruction  supporting or
     authorizing  the  purchase or sale of portfolio  securities  and such other
     information as is appropriate to support the authorization.*

4.   (Rule 31a-1(f)) Such accounts, books and other documents as are required to
     be  maintained  by  registered  investment  advisers by rule adopted  under
     Section  204 of the  Investment  Advisers  Act of 1940,  to the extent such
     records are necessary or appropriate  to record the Adviser's  transactions
     with respect to the Fund.

---------------------------------------

* Such information  might include:  the current Form 10-K,  annual and quarterly
reports, press releases, reports by analysts and from brokerage firms (including
their  recommendation;  i.e.,  buy,  sell,  hold)  or any  internal  reports  or
portfolio adviser reviews.



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