BRISTOL MYERS SQUIBB CO
DEF 14A, 1996-03-18
PHARMACEUTICAL PREPARATIONS
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                           SCHEDULE 14A INFORMATION 

             Proxy Statement Pursuant to Section 14(a) of the Securities
                       Exchange Act of 1934 (Amendment No.    )

          Filed by the Registrant [X]
          Filed by a Party other than the Registrant [ ]


          Check the appropriate box:

          [ ]  Preliminary Proxy Statement
          [ ]  Confidential, for Use of the Commission Only (as permitted by
               Rule 14a-6(e)(2))
          [X]  Definitive Proxy Statement
          [ ]  Definitive Additional Materials
          [ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or
               Section 240.14a-12

                          BRISTOL-MYERS SQUIBB COMPANY
          .................................................................
                   (Name of Registrant as Specified In Its Charter)

          .................................................................
       (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


          Payment of Filing Fee (Check the appropriate box):

          [X]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1),
               14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
          [ ]  $500 per each party to the controversy pursuant to Exchange
               Act Rule 14a-6(i)(3).
          [ ]  Fee computed on table below per Exchange Act Rules 
               14a-6(i)(4) and 0-11.

               1)  Title of each class of securities to which transaction
          applies:
                    
          .................................................................

               2)  Aggregate number of securities to which transaction
          applies:
                    
          .................................................................

               3)  Per unit price or other underlying value of transaction
          computed   pursuant to Exchange Act Rule 0-11 (Set forth the
          amount on which the filing fee is calculated and state how it was
          determined):
                     
          .................................................................

               4)  Proposed maximum aggregate value of transaction:
                    
          .................................................................

               5)  Total fee paid:
                  
          .................................................................

          [ ]  Fee paid previously with preliminary materials.
          [ ]  Check box if any part of the fee is offset as provided by
               Exchange Act Rule 0-11(a)(2) and identify the filing for
               which the offsetting fee was paid previously.  Identify the
               previous filing by registration statement number, or the
               Form or Schedule and the date of its filing.

               1)   Amount Previously Paid:
                     
          .................................................................

               2)   Form, Schedule or Registration Statement No.:

          .................................................................

               3)   Filing Party:

          .................................................................

               4)   Date Filed:

          .................................................................





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                       [LOGO] BRISTOL-MYERS SQUIBB COMPANY
 
                                                                  March 18, 1996
 

                       NOTICE OF
                     1996 ANNUAL
                     MEETING AND
                 PROXY STATEMENT
            TUESDAY, MAY 7, 1996
                    AT 9:45 A.M.
                   HOTEL DU PONT
                 11TH AND MARKET
                         STREETS
                      WILMINGTON
                        DELAWARE



DEAR FELLOW STOCKHOLDER:
You  are cordially invited to attend the Annual Meeting  of Stockholders of
Bristol-Myers Squibb Company at the Hotel duPont, 11th and Market Streets,
Wilmington, Delaware, on Tuesday, May 7, 1996 at 9:45 a.m.

This booklet includes the Notice of Annual Meeting and the Proxy Statement.
The Proxy Statement describes the business to be transacted at the meeting and
provides other information concerning the Company which you should be aware
of when you vote your shares.

The principal business of the Annual Meeting will be the election of directors,
ratification of the appointment of the independent accountants and consideration
of one stockholder-proposed resolution. As in prior years, we plan to review
the status of the Company's business at the meeting.

At last year's Annual Meeting over 87% of the outstanding shares were
represented. It is important that your shares be represented whether or not
you are personally able to attend. In order to ensure that you will be
represented, we ask you to sign, date and return the enclosed proxy card or
proxy voting instruction form promptly. Proxy votes are tabulated by an
independent agent and reported at the Annual Meeting. The tabulating agent
maintains the confidentiality of the proxies throughout the voting process,
and no information is disclosed to the Company which would identify the vote of
any stockholder.

Admission to the Annual Meeting will be by ticket only. If you are a registered
stockholder planning to attend the meeting, please check the appropriate box on
the proxy card and retain the bottom portion of the card as your admission
ticket. If your shares are held through an intermediary such as a bank or
broker, follow the instructions in the Proxy Statement to obtain a ticket.

As is our usual practice, we have provided space on the proxy card for comments
from our registered stockholders. We urge you to use it to let us know your
feelings about the Company or to bring a particular matter to our attention. If
you hold your shares through an intermediary, please feel free to write
directly to us.

CHARLES A. HEIMBOLD, JR.

CHARLES A. HEIMBOLD, JR. 
Chairman and Chief Executive Officer



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                      [LOGO] BRISTOL-MYERS SQUIBB COMPANY 
 
                 ---------------------------------------------
                            NOTICE OF ANNUAL MEETING
                                OF STOCKHOLDERS
                 ---------------------------------------------
 
     Notice is hereby given that the Annual Meeting of Stockholders will be held
at  the Hotel duPont, 11th and Market Streets, Wilmington, Delaware, on Tuesday,
May 7,  1996, at  9:45 a.m.  for  the following  purposes as  set forth  in  the
accompanying Proxy Statement:
 
          to elect directors;
 
          to  ratify  the  appointment  of  Price  Waterhouse  LLP  as
          independent accountants for 1996;
 
          to  consider   and   vote  upon   one   stockholder-proposed
          resolution; and
 
          to  transact  such  other  business  as  may  properly  come
          before the meeting or any adjournments thereof.
 
     Holders of record of the Company's Common and Preferred Stock at the  close
of business on March 8, 1996 will be entitled to vote at the meeting.
 
                                           By Order of the Board of Directors

                                           ALICE C. BRENNAN

                                           ALICE C. BRENNAN
                                           Secretary
 
Dated: March 18, 1996
 

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                             YOUR VOTE IS IMPORTANT
 
REGARDLESS OF THE NUMBER OF SHARES YOU OWN, YOUR VOTE IS IMPORTANT.
 
IF YOU DO NOT ATTEND THE ANNUAL MEETING TO VOTE IN PERSON, YOUR VOTE WILL NOT BE
COUNTED  UNLESS  A SIGNED  PROXY REPRESENTING  YOUR SHARES  IS PRESENTED  AT THE
MEETING.
 
TO ENSURE THAT YOUR SHARES WILL BE  VOTED AT THE MEETING, YOU SHOULD MARK,  SIGN
AND  DATE THE ENCLOSED PROXY CARD OR PROXY VOTING INSTRUCTION FORM AND RETURN IT
PROMPTLY IN THE ENVELOPE PROVIDED WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING.
IF YOU DO  ATTEND THE  ANNUAL MEETING,  YOU MAY REVOKE  YOUR PROXY  AND VOTE  BY
BALLOT.


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                       [LOGO] BRISTOL-MYERS SQUIBB COMPANY 
 
                         ------------------------------
                                PROXY STATEMENT
                         ------------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                                             PAGE
                                                                                                             ----
<S>                                                                                                          <C>
ANNUAL MEETING AND PROXY SOLICITATION INFORMATION.........................................................     1
VOTING SECURITIES AND PRINCIPAL HOLDERS...................................................................     2
BOARD OF DIRECTORS........................................................................................     4
     Meetings of the Board................................................................................     4
     Compensation of Directors............................................................................     4
     Committees of the Board..............................................................................     5
     Directors and Nominees...............................................................................     6
COMPENSATION AND BENEFITS.................................................................................    10
     Executive Officer Compensation.......................................................................    10
       Summary Compensation Table.........................................................................    11
       Option/SAR Grants in the Last Fiscal Year..........................................................    12
       Aggregated Option/SAR Exercises in the Last Fiscal Year and Fiscal Year-End Option/SAR Values......    13
       Long-Term Incentive Plan Awards in Last Fiscal Year................................................    13
     Board Compensation Committee Report on Executive Compensation........................................    14
       CEO Compensation...................................................................................    15
       Deductibility of Compensation Over $1 Million......................................................    16
     Performance Graphs...................................................................................    16
       Comparison of 5-Year Cumulative Total Return.......................................................    17
       Comparison of 10-Year Cumulative Total Return......................................................    17
     Pension Benefits.....................................................................................    18
     Executive Agreements.................................................................................    18
PROPOSALS TO BE VOTED UPON
     Proposal 1 -- Election of Directors..................................................................    18
     Proposal 2 -- Appointment of Independent Accountants.................................................    19
     Proposal 3 -- Stockholder Proposal Relating to Annual Election of Directors..........................    19
1997 PROXY PROPOSALS......................................................................................    20
</TABLE>


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               ANNUAL MEETING AND PROXY SOLICITATION INFORMATION
 
     This  Proxy Statement is  furnished in connection  with the solicitation of
proxies on behalf of  the Board of  Directors for use at  the Annual Meeting  of
Stockholders on May 7, 1996.
 
     This  Proxy Statement, a proxy card  and the Annual Report of Bristol-Myers
Squibb Company, including financial  statements for 1995 are  being sent to  all
stockholders of record as of the close of business on March 8, 1996 for delivery
beginning  March 18,  1996. Although the  Annual Report and  Proxy Statement are
being mailed together, the Annual Report should not be deemed to be part of  the
Proxy Statement.
 
     Holders  of record of the Company's $0.10  par value Common Stock and $2.00
Convertible Preferred Stock at the  close of business on  March 8, 1996 will  be
entitled  to vote at  the 1996 Annual  Meeting. On each  matter properly brought
before the meeting, stockholders will be entitled to one vote for each share  of
stock held.
 
     Attendance  at the Annual Meeting will be limited to stockholders as of the
record date,  their  authorized  representatives  and  guests  of  the  Company.
Admission  will  be  by ticket  only.  For registered  stockholders,  the bottom
portion of the  proxy card  enclosed with the  Proxy Statement  is their  Annual
Meeting ticket. Beneficial owners with shares held through an intermediary, such
as  a  bank  or  broker,  should request  tickets  in  writing  from Stockholder
Services, Bristol-Myers Squibb Company, 345  Park Avenue, Suite 4100, New  York,
New York 10154, and include proof of ownership, such as a bank or brokerage firm
account  statement or a letter from the broker, trustee, bank or nominee holding
their stock, confirming  beneficial ownership.  Stockholders who  do not  obtain
tickets  in  advance  may obtain  them  upon  verification of  ownership  at the
Registration Desk on  the day of  the meeting. Admission  to the Annual  Meeting
will be facilitated if tickets are obtained in advance. Tickets may be issued to
others at the discretion of the Company.
 
     Proxies  are solicited to give all stockholders who are entitled to vote on
the matters that come before the meeting the opportunity to do so whether or not
they choose to attend the meeting in person.
 
     If you are  a registered stockholder  you may  vote by proxy  by using  the
proxy  card enclosed with the Proxy Statement.  When your proxy card is returned
properly signed,  the  shares  represented  will  be  voted  according  to  your
directions.  You can specify how you want  your shares voted on each proposal by
marking the appropriate boxes on the proxy card. The proposals are identified by
number and an  identifying title  on the proxy  card. Please  review the  voting
instructions on the proxy card and read the entire text of the proposals and the
positions of the Board of Directors in the Proxy Statement prior to marking your
vote.  If your proxy card is signed and returned without specifying a vote or an
abstention on any proposal, it will be voted according to the recommendation  of
the  Board of Directors on that proposal.  That recommendation is shown for each
proposal on the proxy card.  For the reasons set forth  in more detail later  in
the  Proxy Statement, the Board of Directors  recommends a vote FOR the election
of directors, FOR the ratification of  the appointment of Price Waterhouse  LLP,
and  AGAINST one stockholder-proposed  resolution. If you  are a stockholder who
holds shares through an intermediary, you must provide instructions on voting to
your nominee holder.
 
     The Board of Directors  of Bristol-Myers Squibb knows  of no other  matters
which  may be  brought before  the meeting.  However, if  any other  matters are
properly presented for action, it is the intention of the named proxies to  vote
on them according to their best judgment.
 
     A  plurality  of  the  votes  cast at  the  meeting  is  required  to elect
directors. The affirmative vote of a majority of the shares of stock present  in
person  or by  proxy is  required for ratification  of the  appointment of Price
Waterhouse LLP ('Price  Waterhouse') and  for the adoption  of one  stockholder-
proposed resolution.
 
                                       1
 

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     In  accordance with  the laws  of the State  of Delaware  and the Company's
Restated Certificate  of  Incorporation  and  Bylaws (i)  for  the  election  of
directors,  which  requires a  plurality  of the  votes  cast, only  proxies and
ballots indicating  votes 'FOR  all nominees',  'WITHHELD for  all nominees'  or
specifying  that  votes be  withheld  for one  or  more designated  nominees are
counted to determine the  total number of votes  cast; broker non-votes are  not
counted,  and (ii) for the adoption of all other proposals, which are decided by
a majority of the  shares of the stock  of the Company present  in person or  by
proxy  and entitled  to vote, only  proxies and ballots  indicating votes 'FOR',
'AGAINST' or 'ABSTAIN' on the proposals or providing the designated proxies with
the right to vote in their judgment and discretion on the proposals are  counted
to determine the number of shares present and entitled to vote; broker non-votes
are not counted.
 
     If  you are a registered stockholder and wish to give your proxy to someone
other than the Directors'  Proxy Committee, you  may do so  by crossing out  the
names  of all  three Proxy  Committee members  appearing on  the proxy  card and
inserting the name of another person. The  signed card must be presented at  the
meeting by the person you have designated on the proxy card. You may revoke your
proxy  at  any time  before it  is voted  at the  meeting by  taking one  of the
following three actions: (i) by giving  written notice of the revocation to  the
Company; (ii) by executing and delivering a proxy with a later date; or (iii) by
voting in person at the meeting.
 
     Tabulation  of proxies and the votes cast at the meeting is conducted by an
independent agent and certified  to by independent  inspectors of election.  Any
information  that  identifies  the  stockholder  or  the  particular  vote  of a
stockholder is kept confidential and not disclosed to the Company.
 
     The  expense  of  preparing,  printing  and  mailing  proxy  materials   to
Bristol-Myers  Squibb  stockholders will  be borne  by Bristol-Myers  Squibb. In
addition  to  solicitations  by   mail,  a  number   of  regular  employees   of
Bristol-Myers  Squibb may solicit proxies on behalf of the Board of Directors in
person or by telephone. The Company has also retained, on behalf of the Board of
Directors, Georgeson  & Company  Inc., Wall  Street Plaza,  New York,  New  York
10005,  to aid solicitation by mail, telephone, telegraph and personal interview
for a  fee  of  approximately  $25,000  which  will  be  paid  by  the  Company.
Bristol-Myers Squibb will also reimburse brokerage houses and other nominees for
their  expenses  in  forwarding  proxy  material  to  beneficial  owners  of the
Company's stock.
 
                    VOTING SECURITIES AND PRINCIPAL HOLDERS
 
     At the close of business on March 8, 1996, there were 503,503,849 shares of
$0.10 par  value Common  Stock  ('Common Stock'),  and  17,334 shares  of  $2.00
Convertible  Preferred  Stock ('Preferred  Stock')  outstanding and  entitled to
vote.
 
     The following  table  sets  forth,  as  of  January  31,  1996,  beneficial
ownership of shares of Common Stock of the Company by each director, each of the
named executive officers and all directors and officers as a group.
 
     Unless  otherwise noted, such shares are  owned directly or indirectly with
sole voting and sole investment power.
 
     None of the directors or officers owns any Preferred Stock of the Company.
 
                                       2
 

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<TABLE>
<CAPTION>
                                                                                           TOTAL NUMBER OF
                                                                                         SHARES BENEFICIALLY
                                             TOTAL NUMBER OF            PERCENT OF     OWNED, SHARES WHICH MAY
                                           SHARES BENEFICIALLY         COMMON STOCK      BE ACQUIRED WITHIN
                  NAME                            OWNED                   OWNED                60 DAYS
- ----------------------------------------   -------------------         ------------    -----------------------
 
<S>                                        <C>                         <C>             <C>
R. E. Allen.............................           12,767(a)                  *(b)                3,500
M. E. Autera............................          336,800(c)                  *                 260,210
E. V. Futter............................            3,636(d)                  *                   3,400
R. L. Gelb..............................        1,872,000(e)                  *               1,017,000
L. V. Gerstner, Jr......................           11,191(f)                  *                   1,750
C. A. Heimbold, Jr......................          773,144(g)                  *                 789,750
J. D. Macomber..........................           11,000(h)                  *                     750
M. F. Mee...............................           51,803                     *                  30,000
J. D. Robinson III......................            7,300                     *                   3,500
L. E. Rosenberg, M.D....................          152,668(i)(j)               *                 155,750
A. C. Sigler............................            6,500                     *                   3,500
L. W. Sullivan, M.D.....................              866(a)                  *                     750
K. E. Weg...............................          227,531                     *                 215,801
All Directors and Officers as a Group
  (a)(c)(d)(e)(f)(g)(h)(i)(j)(k)........        3,813,401                   0.7               2,765,594
</TABLE>
 
- ------------
 
 (a) Includes amounts  credited  to directors'  accounts  in the  1987  Deferred
     Compensation  Plan for Non-Employee Directors as deferred equivalent shares
     which are valued according  to the market value  and shareholder return  on
     equivalent  shares of Common  Stock. Mr. Allen and  Dr. Sullivan hold 8,800
     and 16 such equivalent shares, respectively.
 
 (b) Asterisk (*) represents less than 1% of stock.
 
 (c) Includes 480 shares owned  by Mr. Autera's wife  over which he has  neither
     voting nor investment power.
 
 (d) Includes  236 shares owned jointly by Ms. Futter and her husband over which
     she exercises shared voting and investment power.
 
 (e) Includes 750,000 shares  owned by  the Charter Corporation  over which  Mr.
     Gelb,  as  a  director  of  the  Charter  Corporation,  shares  voting  and
     investment power with other members of its board of directors.
 
 (f) Includes 1,301  deferred  equivalent  shares  credited  to  Mr.  Gerstner's
     account  in  the  Squibb  Corporation Deferred  Plan  for  Fees  of Outside
     Directors which are valued  according to the  market value and  shareholder
     return  on equivalent shares of Common Stock. Also includes 150 shares held
     in trust for the benefit of Mr.  Gerstner's wife over which neither he  nor
     she exercises voting or investment power.
 
 (g) Includes  2,779 shares held by members  of Mr. Heimbold's family over which
     he exercises shared  voting and  investment power and  also includes  2,965
     shares  owned by a family corporation over which he exercises shared voting
     and investment power. Also includes 4,866  shares held in trust for one  of
     Mr.  Heimbold's children  over which he  has neither  voting nor investment
     power.
 
 (h) Includes 1,650 shares held by members  of Mr. Macomber's family over  which
     he exercises shared voting and investment power.
 
 (i) Dr.  Rosenberg used  shares previously awarded  to him  under the Company's
     Restricted Stock Program to pay withholding tax obligations resulting  from
     the  vesting of restricted stock shares  in 1995; such payments reduced the
     total number of shares owned by him.
 
 (j) Includes 1,542  shares owned  by Dr.  Rosenberg's wife  over which  he  has
     neither voting nor investment power.
 
 (k) Includes  4,860 shares held  jointly by other  executive officers and their
     respective spouses  over  which the  officers  exercise shared  voting  and
     investment  power. Also includes 730 shares owned by or for children of the
     other executive officers over which the officers exercise shared voting and
     investment power.
 
                                       3
 

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                               BOARD OF DIRECTORS
 
     The business of the Company is managed under the direction of the Board  of
Directors.  It has responsibility for  establishing broad corporate policies and
for the overall  performance of  the Company. It  is not,  however, involved  in
operating  details  on a  day-to-day basis.  The  Board is  kept advised  of the
Company's business through regular written reports and analyses and  discussions
with the Chairman and other officers of the Company.
 
MEETINGS OF THE BOARD
 
     The  Board meets on a  regularly scheduled basis during  the year to review
significant developments affecting the Company  and to act on matters  requiring
Board approval. It also holds special meetings when an important matter requires
Board  action between scheduled meetings. Members of senior management regularly
attend Board meetings to report on and discuss their areas of responsibility.
 
     In 1995,  there  were eleven  meetings  of the  Board.  Director  aggregate
attendance at Board and Committee meetings averaged over 90%.
 
COMPENSATION OF DIRECTORS
 
     In 1995, directors who were not also employees of Bristol-Myers Squibb each
received  annual compensation consisting of an  annual director's fee of $35,000
plus a  fee  of  $2,000 for  each  Board  meeting and  Board  Committee  meeting
attended. In addition, the Chairmen of the Audit Committee, the Compensation and
Management  Development Committee and  the Committee on  Directors and Corporate
Governance each received  an annual fee  of $10,000. In  1995, one  non-employee
director  elected  to participate  in the  1987  Deferred Compensation  Plan for
Non-Employee Directors.  Under  the  provisions  of  the  Plan,  a  non-employee
director  may elect to defer payment of all or part of the compensation received
as a  director.  Deferred funds  may  be credited  to  a 6-month  United  States
Treasury  bill equivalent  fund, a  fund based  on the  return on  the Company's
invested cash or  a fund  based on the  return on  Bristol-Myers Squibb  Company
Common Stock or to two or three of the funds. Deferred portions are payable in a
lump  sum or in not  more than ten annual  installments. Payments under the Plan
commence when  a  participant ceases  to  be a  director  or at  a  future  date
previously  specified  by  the director.  As  of  March 5,  1996,  the  Board of
Directors changed  the  directors  compensation program  to  provide  a  greater
linkage  with  returns to  shareholders. Under  this change,  25% of  the annual
retainer for each non-employee director is  deferred and credited to a  deferred
compensation  account,  the  value  of  which  is  determined  by  the  value of
Bristol-Myers Squibb Company  Common Stock, until  certain ownership  guidelines
are  attained. In addition,  each non-employee director is  to receive an annual
award of 150 deferred share units, the value of which is determined by the value
of Bristol-Myers Squibb Company Common Stock. Pursuant to the provisions of  the
Retirement  Plan for Non-Employee Directors, a non-employee director who retires
from the Board  after five years  of service will  receive an annual  retirement
benefit   equal  to  50%  of  the  director's  average  annual  compensation  at
retirement. For each year of service  in excess of five, the benefit  percentage
will increase by 2% to a maximum of twenty years of service. The Retirement Plan
for  Non-Employee Directors  was amended  March 5, 1996  to provide  that no new
retirement benefits would be  credited under the Plan  and to vest all  eligible
directors regardless of their years of service in retirement benefits accrued to
date. The Bristol-Myers Squibb Company Non-Employee Directors' Stock Option Plan
provides  for the automatic grant on the date of the Company's Annual Meeting of
an option  to  purchase 1,000  shares  of the  Company's  Common Stock  to  each
individual  who is elected to the Board of  Directors at such meeting or who had
previously been elected to  the Board of Directors  for a term extending  beyond
such  Annual Meeting, provided  such individual is  not also an  employee of the
Company. The price  of the  option is  the fair  market price  of the  Company's
Common  Stock on the date the option is granted. Each option becomes exercisable
in four equal installments commencing on
 
                                       4
 

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the earlier of the  first anniversary of the  date of grant or  the date of  the
next Annual Meeting and continuing similarly for the three years thereafter. The
options  also become fully exercisable upon  retirement from the Board after one
year of service.  In 1995, options  for a  total of 7,000  shares were  granted,
consisting  of options  for 1,000 shares  granted to each  of seven non-employee
directors. The  Directors'  Charitable  Contribution  Program  is  part  of  the
Company's  overall  program of  charitable contributions.  The Program  is fully
funded by life insurance policies purchased by the Company on individual members
and retired members of the Board of Directors. In 1995, the Company paid a total
of $186,000  in  premiums on  policies  covering twelve  directors  and  retired
directors. The policies provide for a $1 million death benefit for each director
covered.  Upon the death of  a director, the Company  donates one-half of the $1
million benefit to one or more qualifying charitable organizations designated by
the director.  The remaining  one-half  of the  benefit  is contributed  to  the
Bristol-Myers   Squibb  Foundation,  Inc.  for  distribution  according  to  the
Foundation's  program  for   charitable  contributions   to  medical   research,
health-related and community service organizations, educational institutions and
education-related   programs  and  cultural  and  civic  activities.  Individual
directors derive no  financial benefit  from this program  since all  charitable
deductions relating to the contributions accrue solely to the Company.
 
COMMITTEES OF THE BOARD
 
     The  Company's Bylaws  specifically provide for  an Audit  Committee and an
Executive Committee. The  Company's Bylaws also  authorize the establishment  of
additional  committees of the Board and,  under this authorization, the Board of
Directors has established  the Committee on  Directors and Corporate  Governance
and  the  Compensation  and  Management  Development  Committee.  The  Board has
appointed individuals from among its members to serve on these four  committees.
The  membership of  these four committees,  with the exception  of the Executive
Committee, is composed entirely of non-employee directors. From time to time the
Board of Directors  establishes special  committees to  address certain  issues.
Composition  of  such committees  depends  upon the  nature  of the  issue being
addressed.
 
     The duties of  the Audit Committee  are (a)  to recommend to  the Board  of
Directors  a firm of  independent accountants to perform  the examination of the
annual financial statements of the Company;  (b) to review with the  independent
accountants and with the Controller the proposed scope of the annual audit, past
audit  experience,  the  Company's internal  audit  program,  recently completed
internal audits and other matters  bearing upon the scope  of the audit; (c)  to
review  with  the independent  accountants and  with the  Controller significant
matters revealed in the course of  the audit of the annual financial  statements
of the Company; (d) to review on a regular basis whether the Company's Standards
of   Business  Conduct  and   Corporate  Policies  relating   thereto  has  been
communicated by  the  Company  to all  key  employees  of the  Company  and  its
subsidiaries  throughout the world with a  direction that all such key employees
certify that they have read,  understand and are not  aware of any violation  of
the  Standards  of  Business Conduct;  (e)  to  review with  the  Controller any
suggestions and recommendations  of the independent  accountants concerning  the
internal control standards and accounting procedures of the Company; (f) to meet
on  a regular  basis with  a representative  or representatives  of the Internal
Audit Department of the  Company and to review  the Internal Audit  Department's
Reports of Operations; and (g) to report its activities and actions to the Board
at least once each fiscal year.
 
     The Committee on Directors and Corporate Governance's duties include, among
other  things,  (a)  screening  and recommending  candidates  for  the  Board of
Directors of the Company; (b) recommending the term of office for directors; (c)
recommending retirement policies for non-employee directors and remuneration for
non-employee  directors;  (d)  recommending  the  desirable  ratio  of  employee
directors  to non-employee directors; (e) reviewing the format of Board meetings
and  making  recommendations   for  the  improvement   of  such  meetings;   (f)
recommending  the  nature  and  duties  of  committees  of  the  Board;  and (g)
considering  matters  of   corporate  social  responsibility   and  matters   of
significance  in  areas  related  to  corporate  public  affairs,  the Company's
employees, stockholders and its
 
                                       5
 

<PAGE>
<PAGE>
customers.  The  Committee  on  Directors  and  Corporate  Governance  considers
stockholder  recommendations of nominees for election  to the Board of Directors
if they are  accompanied by a  comprehensive written resume  of the  recommended
nominee's  business experience and background and a consent in writing signed by
the recommended nominee  that he or  she is  desirous of being  considered as  a
nominee  and, if  nominated and  elected, he  or she  will serve  as a director.
Stockholders should send their  written recommendations of nominees  accompanied
by  the aforesaid  documents to the  principal executive offices  of the Company
addressed to the Company, 345 Park  Avenue, New York, New York 10154,  attention
Corporate Secretary.
 
     The  Compensation  and Management  Development Committee's  duties include,
among other things, (a) administration of the Company's annual incentives, stock
option  and  long-term  incentive  plans;  (b)  adoption  and  review  of  major
compensation  plans; (c) responsibility for the Company's management development
programs and procedures; and (d) approval of compensation for corporate officers
and certain senior management.
 
     During calendar  year  1995,  the  committees of  the  Board  held  in  the
aggregate  a total of nine meetings; the Audit Committee having met three times,
the Compensation and Management Development Committee having met four times  and
the  Committee on Directors and Corporate Governance having met two times. There
were no meetings of the Executive Committee in 1995.
 
DIRECTORS AND NOMINEES
 
     Following are the nominees and the other directors of the Company who  will
continue  in office beyond the Annual  Meeting, with information including their
principal occupation and other  business affiliations, the  year each was  first
elected   as  a  director,  the  Board  Committee  memberships  of  each,  other
affiliations and each director's age. After  the election of three directors  at
the  meeting, the Company will have ten directors, including the seven directors
whose present terms extend beyond the  meeting. Listed first below are  nominees
for  election for the 1996-1999 term followed  by the directors in the 1994-1997
term and then the directors in the 1995-1998 term.
 
<TABLE>
<S>                                      <C>
                                                   1996-1999 TERM
 ------------------------------------------------------------------------------------------------------------------

[PHOTO]                                  ELLEN V. FUTTER
                                         President of The American Museum  of Natural History since 1993.  President
                                         of  Barnard College from 1981 to 1993.  Director of the Company since March
                                         1990. Her present  term expires  at this Annual  Meeting. Ms.  Futter is  a
                                         trustee  of Consolidated Edison Company of  New York, Inc. and The American
                                         Museum of  Natural History.  She is  a  member of  the Council  on  Foreign
                                         Relations, Inc. and Helsinki Watch, a trustee of the Committee for Economic
                                         Development and a Partner of the New York City Partnership, Inc. Ms. Futter
                                         is  also a director of Phi Beta  Kappa Associates and The American Ditchley
                                         Foundation and a trustee of The American Assembly. Board Committees:  Audit
                                         Committee and Compensation and Management Development Committee. Age 46.
</TABLE>
 
                                       6
 

<PAGE>
<PAGE>
 
<TABLE>
<S>                                      <C>
[PHOTO]                                  ANDREW C. SIGLER
                                         Chief  Executive Officer  since 1974,  Chairman since  1979 and  a director
                                         since 1973 of Champion International Corporation, a paper and wood products
                                         company. Director of the  Company since 1984. His  present term expires  at
                                         this  Annual  Meeting. Mr.  Sigler is  a director  of Allied  Signal, Inc.,
                                         Chemical Banking Corporation and General  Electric Company. He is a  member
                                         of  The Business Council, The Business Roundtable and the Board of Trustees
                                         for Dartmouth  College and  the  Enterprise Foundation.  Board  Committees:
                                         Audit   Committee  (Chairman),  Compensation   and  Management  Development
                                         Committee and Executive Committee. Age 64.
 
[PHOTO]                                  LOUIS W. SULLIVAN, M.D.
                                         President of  Morehouse School  of Medicine  from 1985  to 1989  and  since
                                         January  1993.  From March  1989 to  January 1993  Secretary of  the United
                                         States Department of  Health and  Human Services. Director  of the  Company
                                         since  February 1993. His present term  expires at this Annual Meeting. Dr.
                                         Sullivan is  a director  of 3-M  Corporation, Georgia-Pacific  Corporation,
                                         General  Motors  Corporation, CIGNA  Corporation,  Household International,
                                         Inc., EndoVascular Instruments, Inc. and Equifax  Inc. He is a founder  and
                                         Vice Chairman of Medical Education for South African Blacks, Inc., a member
                                         of the National Executive Council of the Boy Scouts of America, a member of
                                         the   Board  of  Trustees  of  Little  League  of  America,  Africare,  the
                                         International Foundation  for  Education  and Self-Help  and  the  American
                                         Cancer  Society and a director of the Ethics Resource Center and United Way
                                         of America. Board  Committees: Audit Committee  and Committee on  Directors
                                         and Corporate Governance. Age 62.

                                                    1994-1997 TERM
 ------------------------------------------------------------------------------------------------------------------
 
[PHOTO]                                  ROBERT E. ALLEN
                                         Chairman  and Chief Executive Officer since 1988 and director since 1984 of
                                         AT&T Company,  a communications  products,  services and  systems  company.
                                         Director of the Company since January 1986. His present term expires at the
                                         1997  Annual Meeting. Mr. Allen is a director of Pepsico, Inc. and Chrysler
                                         Corporation.  He  is  a  member  of  The  Business  Council,  The  Business
                                         Roundtable  and the  U.S.-Japan Business  Council and  a trustee  of Wabash
                                         College. Board Committees: Committee on Directors and Corporate  Governance
                                         (Chairman), Compensation and Management Development Committee and Executive
                                         Committee. Age 61.
</TABLE>

                                       7 

<PAGE>
<PAGE>
<TABLE>
<S>                                      <C>
[PHOTO]                                  MICHAEL E. AUTERA
                                         Executive   Vice  President   of  the   Company  since   August  1989  with
                                         responsibility for  the  Nutritional  and Health  Care  businesses  of  the
                                         Company  since January 1994 and the Consumer Products Group since September
                                         1994. Executive Vice  President, Administration, of  the Company from  1989
                                         until  January 1994  and Chief Financial  Officer from 1977  to March 1994.
                                         Director of the Company  since 1991. His present  term expires at the  1997
                                         Annual Meeting. Mr. Autera is a Council Member of The Brookings Institution
                                         and a member of the Board of Managers of the New York Botanical Garden. Age
                                         57.
 

[PHOTO]                                  JOHN D. MACOMBER
                                         Principal  since 1992  of the  JDM Investment  Group, a  private investment
                                         firm. Chairman and President of the Export-Import Bank of the United States
                                         from 1989  to  1992.  Chairman  and Chief  Executive  Officer  of  Celanese
                                         Corporation  from 1973 to 1986.  Director of the Company  from 1978 to 1989
                                         and since  February 1993.  His  present term  expires  at the  1997  Annual
                                         Meeting.  Mr.  Macomber is  a  director of  The  Brown Group,  Inc., Lehman
                                         Brothers  Holdings,  Inc.,  Pilkington   Ltd.,  Textron,  Inc.  and   Xerox
                                         Corporation.  He is Chairman of the Council For Excellence in Government, a
                                         director of the Atlantic Council of the United States, The  French-American
                                         Foundation,  the  National Executive  Services  Corps and  the  George Bush
                                         Presidential Library Foundation. He is also  on the Advisory Boards of  the
                                         Center  for  Strategic  &  International Studies  and  the  Yale  School of
                                         Management. He is a  trustee of the Carnegie  Institution of Washington  in
                                         addition  to being a member  of the Council on  Foreign Relations, Inc. and
                                         The  Bretton  Woods  Committee.  Board  Committees:  Audit  Committee   and
                                         Compensation and Management Development Committee. Age 68.
 
[PHOTO]                                  JAMES D. ROBINSON III
                                         Chairman  and Chief Executive  Officer since 1994 of  RRE Investors, LLC, a
                                         private venture investment  firm, and  President of J.D.  Robinson Inc.,  a
                                         strategic  advisory company. He is also  senior advisor to Trust Company of
                                         the West. He  served as Chairman  and Chief Executive  Officer of  American
                                         Express  Company from 1977 to 1993. Director of the Company since 1976. His
                                         present term expires at the 1997 Annual Meeting. Mr. Robinson is a director
                                         of the  Coca-Cola Company,  Cambridge  Technology Partners,  Union  Pacific
                                         Corporation,  First Data Corporation, New  World Communications Group, Inc.
                                         and Alexander &  Alexander Services, Inc.  He is Chairman  of the Board  of
                                         Overseers  and Board of Managers of Memorial Sloan-Kettering Cancer Center,
                                         a member of The Business Council and the Council on Foreign Relations, Inc.
                                         and an Honorary  Trustee of  The Brookings  Institution. Board  Committees:
                                         Committee   on  Directors   and  Corporate   Governance,  Compensation  and
                                         Management Development Committee  (Chairman) and  Executive Committee.  Age
                                         60.
</TABLE>
 
                                       8
 

<PAGE>
<PAGE>
 
<TABLE>
<S>                                      <C>

                                                   1995-1998 TERM
 ------------------------------------------------------------------------------------------------------------------
 
[PHOTO]                                  LOUIS V. GERSTNER, JR.
                                         Chairman  and  Chief  Executive  Officer  of  IBM  Corporation  since 1993.
                                         Chairman and Chief  Executive Officer of  RJR Nabisco Holdings  Corporation
                                         from  1989  to 1993.  Director  of the  Company  since October  1989  and a
                                         director of Squibb Corporation from 1986 to October 1989. His present  term
                                         expires  at the 1998 Annual Meeting. Mr.  Gerstner is a director of The New
                                         York Times Company. He is a member  of the board of Lincoln Center for  the
                                         Performing  Arts, a  member of  the Smithsonian  Board of  Regents and vice
                                         chairman of the board of  the New American School Development  Corporation.
                                         He  is also  a director of  the Council  on Foreign Relations,  Inc., and a
                                         board member  of The  America/China Society  and The  Japan Society.  Board
                                         Committees:  Committee on Directors and  Corporate Governance and Executive
                                         Committee. Age 54.
 

[PHOTO]                                  CHARLES A. HEIMBOLD, JR.
                                         Chairman of  the  Board,  President  and Chief  Executive  Officer  of  the
                                         Company.  Mr. Heimbold was elected Chairman of the Board in May 1995, Chief
                                         Executive Officer  in  January 1994  and  President in  October  1992.  Mr.
                                         Heimbold  was  Executive  Vice President  of  the Company  from  1989 until
                                         October 1992. Director of the Company since 1989. His present term  expires
                                         at  the 1998 Annual Meeting. He is a director of Mobil Corporation. He is a
                                         member of The Business Roundtable, The Business Council and the Council  of
                                         Foreign  Relations, Inc. He is Chairman-elect  of the Board of Directors of
                                         the Pharmaceutical Research and Manufacturers  of America, Chairman of  the
                                         Board  of Trustees of Phoenix House and  Chairman of the Board of Overseers
                                         of the Law School and Trustee of the University of Pennsylvania. He is also
                                         a member  of the  Board of  Trustees of  International House  and of  Sarah
                                         Lawrence College. Board Committee: Executive Committee. Age 62.
 

[PHOTO]                                  KENNETH E. WEG
                                         Executive Vice President of the Company since May 1995 and President of the
                                         Pharmaceutical   Group  since  March   1993.  President  of  Pharmaceutical
                                         Operations from May 1991 until  March 1993. President of the  International
                                         Pharmaceutical Group from 1990 to April 1991. Director of the Company since
                                         1995.  His present term  expires at the  1998 Annual Meeting.  Mr. Weg is a
                                         trustee of the Princeton Medical Center and a trustee of the Foundation for
                                         New  Jersey  Public  Broadcasting,  Inc.  He  is  also  a  member  of   the
                                         Philadelphia Museum of Art Corporate Executive Committee. Age 57.
 
</TABLE>
 
                                       9
 

<PAGE>
<PAGE>
                           COMPENSATION AND BENEFITS
 
     The Company's compensation and benefits programs are designed to enable the
Company  to attract, retain and motivate  the best possible employees to operate
and manage the Company at all levels.
 
     In general, all U.S.-based employees, except in some cases those covered by
collective bargaining  agreements,  receive a  base  salary, participate  in  an
annual  incentive plan,  a Company-supported  savings plan  and a Company-funded
pension plan and are provided with medical and other welfare benefits  coverage.
Employees  outside of the  United States are  similarly covered by comprehensive
compensation and benefits programs.
 
     In 1995, the Company implemented a  global stock option grant known as  the
TeamShare  Stock  Option Plan.  Under this  plan, approximately  47,000 eligible
employees, excluding key executives, have been or will be granted a stock option
award giving them the opportunity to purchase 200 shares of the Company's Common
Stock.  All  TeamShare  recipients  will  have  a  stronger  link  with  Company
stockholders,  as they will benefit from  the stock price appreciation resulting
from their efforts to grow and strengthen the business.
 
     In addition, the Company maintains specific executive compensation programs
designed to provide incentives to  reward and retain outstanding executives  who
bear   the  responsibility  for  achieving  the  demanding  business  objectives
necessary to assure the Company's leadership position in the highly complex  and
competitive industries in which it operates. The executive compensation programs
are based upon a pay-for-performance philosophy to provide incentives to achieve
both  short-term and long-term objectives and to reward exceptional performance,
gains in productivity and contributions to the Company's growth and success.
 
     While  performance  against   financial  objectives   and  relative   total
stockholder  return  are the  determinants  of formula-based  incentive payments
under the Company's executive compensation program, the successful Bristol-Myers
Squibb executive must perform effectively in  many areas which are not  measured
specifically   by  financial  results.  Performance  is  also  assessed  against
standards  of   business  conduct   reflecting  social   values,   environmental
stewardship  and the expectations of the Company's key constituencies, including
its employees and  stockholders, the  consumers of its  products, suppliers  and
customers,  the  communities it  operates  in and  the  countries where  it does
business. The  Bristol-Myers  Squibb  Company Pledge  clearly  defines  what  is
expected  of every employee in the Company, and the performance of the Company's
executives is appraised in this regard.
 
EXECUTIVE OFFICER COMPENSATION
 
     The following tables  and notes  present the compensation  provided by  the
Company  to its  Chief Executive Officer,  the Company's four  other most highly
compensated executive officers and  a retired executive who  was also among  the
most  highly compensated, for services rendered to the Company in 1993, 1994 and
1995.
 
                                       10
 

<PAGE>
<PAGE>
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                       LONG TERM COMPENSATION
                                                              ----------------------------------------
                               ANNUAL COMPENSATION                      AWARDS               PAYOUTS
                       -----------------------------------    --------------------------    ---------
                                                    OTHER                                                      ALL
                                                   ANNUAL     RESTRICTED     SECURITIES     LONG TERM         OTHER
                                                   COMPEN-      STOCK        UNDERLYING     INCENTIVE        COMPEN-
NAME/TITLE               SALARY        BONUS       SATION(1)  AWARDS(2)     OPTIONS/SARS     PAYOUTS         SATION(3)
YEAR                       $             $            $           $              #              $               $
- --------------------   ----------    ----------    -------    ----------    ------------    ----------       -------
 
<S>                    <C>           <C>           <C>        <C>           <C>             <C>              <C>
C.A. Heimbold, Jr.
  Chairman, President and
  Chief Executive Officer(4)
    1995............   $1,055,500    $1,303,543      --       $        0       535,000(5)   $       0 (6)    $47,497
    1994............   $  950,000    $  959,642      --       $        0       300,000      $ 331,998 (7)    $42,750
    1993............   $  828,625    $  621,121      --       $        0       156,000      $ 697,028 (8)    $37,287
M.E. Autera
  Executive Vice President
    1995............   $  625,250    $  514,255      --       $        0        53,000      $       0 (6)    $28,136
    1994............   $  609,000    $  483,851      --       $        0        78,600      $ 253,302 (7)    $27,405
    1993............   $  591,250    $  398,580      --       $        0        93,400      $ 531,069 (8)    $26,609
K.E. Weg
  Executive Vice President and
  President, Pharmaceutical
  Group(9)
    1995............   $  563,785    $  532,991      --       $        0        53,000      $       0 (6)    $25,370
    1994............   $  522,700    $  410,802      --       $        0        62,500      $ 199,472 (7)    $23,526
    1993............   $  503,333    $  311,553      --       $        0        60,400      $ 431,494 (8)    $22,659
M.F. Mee
  Senior Vice President and Chief
  Financial Officer(10)
    1995............   $  507,500    $  357,254      --       $        0        30,000      $    n.a. (11)   $22,838
    1994............   $  391,781    $  269,562      --       $2,170,000        45,000      $    n.a. (11)   $ 5,625
L.E. Rosenberg, M.D.
  President, Pharmaceutical
  Research Institute
    1995............   $  478,500    $  385,934      --       $        0        30,000      $    n.a. (12)   $21,533
    1994............   $  467,000    $  332,073      --       $        0        45,625      $    n.a. (12)   $21,015
    1993............   $  450,000    $  250,794      --       $        0        45,625      $    n.a. (12)   $20,250
R.L. Gelb
  Chairman(13)
    1995............   $  521,307    $  574,764      --       $        0             0      $        0(6)    $23,459
    1994............   $1,255,000    $1,267,738      --       $        0       150,000      $  570,200(7)    $56,482
    1993............   $1,240,000    $1,059,986      --       $        0       215,000      $1,327,673(8)    $55,809
</TABLE>
 
- ------------
 (1) The only type of Other Annual  Compensation for each of the named  officers
     was  in the form of  perquisites, and was less  than the level required for
     reporting.
 (2) Mr. Mee was  the only named  executive to  receive an award  in the  fiscal
     years  listed. This award  corresponds to Mr. Mee's  joining the Company in
     March 1994. Regular  dividends are  paid on  these shares.  The number  and
     market  value of  shares of  restricted stock  held by  Mr. Mee  and by Dr.
     Rosenberg, as a result  of a grant  made in a prior  year, at December  31,
     1995,  (based upon the closing market value stock price of $85.875) were as
     follows: Mr.  Mee (40,000  and $3,435,000)  and Dr.  Rosenberg (16,667  and
     $1,431,279).
 (3) Consists  of matching contributions  to the Savings  and Investment Program
     (SIP) and  the Benefits  Equalization  Plan for  the  SIP as  follows:  Mr.
     Heimbold  ($6,750 and  $40,747); Mr. Autera  ($6,585 and  $21,551); Mr. Weg
     ($6,585 and $18,785); Mr. Mee  ($6,750 and $16,088); Dr. Rosenberg  ($6,750
     and $14,783) and Mr. Gelb ($6,750 and $16,709).
 (4) Mr.  Heimbold was elected  Chairman of the  Board of the  Company on May 2,
     1995. He has been CEO since January 1994 and President since October 1992.
 (5) See Option Grant  table for  details concerning these  stock option  awards
     including performance-based exercise thresholds.
 (6) Long-Term  Performance Award Plan award granted in 1992 and earned over the
     four-year performance period  from 1992 through  1995. Since the  threshold
     for payments under the award was not met, there were no pay-outs.
 (7) Long-Term  Performance Award Plan award granted in 1991 and earned over the
     four-year performance period from 1991 through 1994. The pay-out, which was
     based on the achievement of four-year compounded annual earnings per  share
     growth  objectives,  was 35.1%  of targeted  awards since  performance fell
     below target.
 
                                              (footnotes continued on next page)
 
                                       11
 

<PAGE>
<PAGE>
(footnotes continued from previous page)
 
 (8) Long-Term Performance Award Plan award granted in 1990 and earned over  the
     four-year performance period from 1990 through 1993. The pay-out, which was
     based  on the achievement of four-year compounded annual earnings per share
     growth objectives,  was 84.7%  of targeted  awards since  performance  fell
     below target.
 (9) Mr. Weg was elected Executive Vice President of the Company on May 2, 1995.
     He  has been President of the  Pharmaceutical Group since March 1993; prior
     to that he was President, Pharmaceutical Operations.
(10) Mr. Mee joined the Company in March 1994.
(11) Mr. Mee was not covered  by these awards since  they were granted prior  to
     his joining the Company.
(12) Dr. Rosenberg was not covered by these awards since they were granted prior
     to his joining the Company.
(13) Mr.  Gelb was Chairman of the Board of the Company from 1976 through May 2,
     1995. He was CEO from 1972 through December 31, 1993.
 
                   OPTION/SAR GRANTS IN THE LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                          INDIVIDUAL GRANTS
                                ---------------------------------------------------------------------      GRANT DATE
                                 NUMBER OF                                                                   VALUE
                                 SECURITIES        % OF TOTAL                                            --------------
                                 UNDERLYING       OPTIONS/SARS       EXERCISE                              GRANT DATE
                                OPTIONS/SARS       GRANTED TO         OR BASE                               PRESENT
                                 GRANTED(1)       EMPLOYEES IN       PRICE(2)                               VALUE(3)
             NAME                    #             FISCAL YEAR        ($/SH)        EXPIRATION DATE            $
- ------------------------------  ------------   -------------------   ---------    -------------------    --------------
 
<S>                             <C>            <C>                   <C>          <C>                    <C>
C.A. Heimbold, Jr. ...........      135,000               1.0%       $62.0000           March 6, 2005    $    1,749,330
                                    133,333(4)            1.0%       $67.0625            June 4, 2005    $    1,450,335
                                    133,333(5)            1.0%       $67.0625            June 4, 2005    $    1,355,553
                                    133,334(6)            1.0%       $67.0625            June 4, 2005    $    1,231,274
M.E. Autera...................       53,000               0.4%       $62.0000           March 6, 2005    $      686,774
K.E. Weg......................       53,000               0.4%       $62.0000           March 6, 2005    $      686,774
M.F. Mee......................       30,000               0.2%       $62.0000           March 6, 2005    $      388,740
L.E. Rosenberg, M.D. .........       30,000               0.2%       $62.0000           March 6, 2005    $      388,740
R.L. Gelb.....................            0                --         --                  --                          0
All Stockholders(7)...........                                                                           $6,620,573,717
All Optionees(8)..............   13,343,825               100%       $62.25927    Various Dates, 2005    $  173,621,364
All Optionees Grant Date Present Value as a Percent of All Stockholder Value.........................             2.62%
</TABLE>
 
- ------------
(1) Individual grants become exercisable in installments of 25% per year on each
    of the first through the fourth anniversaries of the grant date. At age  60,
    all  outstanding option grants  fully vest. As  consideration for the option
    grant, an employee must remain in the employment of the Company for one year
    from the date of grant.  No SARs were granted  in 1995. Under the  TeamShare
    Stock  Option Plan, individual grants become  fully vested three years after
    the date of the grant.
(2) All options were made at 100% of Fair Market Value as of date of grant.
(3) In  accordance   with  Securities   and  Exchange   Commission  rules,   the
    Black-Scholes  option pricing  model was chosen  to estimate  the grant date
    present value of the options set forth  in this table. The Company does  not
    believe  that the  Black-Scholes model, or  any other  model, can accurately
    determine the value of  an option. Accordingly, there  is no assurance  that
    the  value realized by  an executive, if any,  will be at  or near the value
    estimated by  the Black-Scholes  model. Future  compensation resulting  from
    option  grants is  based solely  on the  performance of  the Company's stock
    price. The Black-Scholes Ratio of  0.209 was determined using the  following
    assumptions:  a volatility of 0.1824, an  historic average dividend yield of
    4.18%, a risk  free interest rate  of 6.94%  and a 7-year  option term.  The
    values  shown for the grants  received by Mr. Heimbold  on June 5, 1995 were
    reduced to  reflect  the stock  price  appreciation thresholds  outlined  in
    footnotes 4 through 6.
(4) This award becomes exercisable when the price of Bristol-Myers Squibb Common
    Stock  increases by 30% over the exercise  price to $87.18125 and remains at
    that price  for 15  consecutive trading  days. Modifying  the  Black-Scholes
    model to reflect the price appreciation threshold for exercisability results
    in a new ratio of 0.1622.
(5) This award becomes exercisable when the price of Bristol-Myers Squibb Common
    Stock  increases by 50% over the exercise price to $100.59375 and remains at
    that price  for 15  consecutive trading  days. Modifying  the  Black-Scholes
    model to reflect the price appreciation threshold for exercisability results
    in a new ratio of 0.1516.
(6) This award becomes exercisable when the price of Bristol-Myers Squibb Common
    Stock  increases by 70% over the exercise price to $114.00625 and remains at
    that price  for 15  consecutive trading  days. Modifying  the  Black-Scholes
    model to reflect the price appreciation threshold for exercisability results
    in a new ratio of 0.1377. In years 9 and 10 of the award term, the threshold
    required for exercisability becomes $100.59375.
 
                                              (footnotes continued on next page)
 
                                       12
 

<PAGE>
<PAGE>
(footnotes continued from previous page)
 
(7) The  'Grant  Date  Present  Value'  shown is  the  incremental  gain  to all
    stockholders as a group which would result from the application of the  same
    assumptions  to all  shares outstanding  on March  7, 1995,  as was  used to
    estimate the 'Grant Date Present Value' of options listed above.
(8) Information based on  all stock  option grants  made to  employees in  1995,
    including  TeamShare grants. Exercise price shown is the weighted average of
    all grants. Actual exercise prices ranged from $58.00 to $84.75,  reflecting
    the Fair Market Value of the stock on the date of the option grants.
 
              AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                    AND FISCAL YEAR-END OPTION/SAR VALUES(1)
 
<TABLE>
<CAPTION>
                                                                     NUMBER OF SECURITIES          VALUE OF UNEXERCISED
                                                                    UNDERLYING UNEXERCISED           'IN THE MONEY'(2)
                              SHARES                                    OPTIONS/SARS AT               OPTIONS/SARS AT
                             ACQUIRED                ANNUALIZED         FISCAL YEAR-END               FISCAL YEAR-END
                                ON        VALUE        VALUE                   #                             $
                             EXERCISE    REALIZED     REALIZED    ---------------------------   ---------------------------
           NAME                 #           $            $        EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- ---------------------------  --------   ----------   ----------   -----------   -------------   -----------   -------------
 
<S>                          <C>        <C>          <C>          <C>           <C>             <C>           <C>
C.A. Heimbold, Jr. ........        0    $        0    $      0       672,080       535,000      $18,808,414    $10,380,313(3)
M.E. Autera................   18,330    $  639,259    $ 67,405       214,360       167,900      $ 5,698,103    $ 4,609,563
K.E. Weg...................        0    $        0    $      0       182,920       134,606      $ 7,149,421    $ 3,698,657
M.F. Mee...................        0    $        0    $      0        11,250        63,750      $   348,047    $ 1,739,766
L.E. Rosenberg, M.D. ......        0    $        0    $      0       125,750        30,000      $ 2,939,711    $   695,625
R.L. Gelb..................   77,330    $3,615,178    $373,534     1,017,000             0      $28,953,688    $         0
</TABLE>
 
- ------------
 
(1) All options were granted at 100% of Fair Market Value. Optionees may satisfy
    the  exercise price by submitting currently owned shares and/or cash. Income
    tax withholding obligations may be satisfied by electing to have the Company
    withhold shares otherwise issuable under the option with a Fair Market Value
    equal to such obligations.
 
(2) Calculated based upon the December 31, 1995 Fair Market Value share price of
    $85.1875 less the share price to be paid upon exercise.
 
(3) For Mr. Heimbold, the  value of 'Unexercisable'  stock options includes  the
    year-end   value  of   stock  options   which  have   price  thresholds  for
    exercisability as outlined in  footnotes (4), (5) and  (6) of the  preceding
    table.  Mr.  Heimbold will  only  realize the  portion  of the  listed value
    relating to these stock options once those price thresholds are attained. As
    of year end 1995, the price  of Bristol-Myers Squibb Common Stock was  below
    the appreciation thresholds.
 
              LONG-TERM INCENTIVE PLAN AWARDS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                               PERFORMANCE OR              ESTIMATED FUTURE PAY-OUTS UNDER
                                       NUMBER OF                OTHER PERIOD                NON-STOCK PRICE-BASED PLAN(1)
                                     SHARES, UNITS            UNTIL MATURATION           -----------------------------------
                                    OR OTHER RIGHTS              OR PAY-OUT              THRESHOLD     TARGET      MAXIMUM
                                    ---------------   ---------------------------------  ---------   ----------   ----------
 
<S>                                 <C>               <C>                                <C>         <C>          <C>
C.A. Heimbold, Jr. ...............    $ 1,000,000     Three-Year Period Ending in 1997   $432,000    $1,000,000   $2,400,000
M.E. Autera.......................    $   400,000     Three-Year Period Ending in 1997   $172,800    $  400,000   $  960,000
K.E. Weg..........................    $   400,000     Three-Year Period Ending in 1997   $172,800    $  400,000   $  960,000
M.F. Mee..........................    $   250,000     Three-Year Period Ending in 1997   $108,000    $  250,000   $  600,000
L.E. Rosenberg, M.D. .............    $   250,000     Three-Year Period Ending in 1997   $108,000    $  250,000   $  600,000
R.L. Gelb.........................    $         0                    --                  $      0    $        0   $        0
</TABLE>
 
- ------------
 
(1) Pay-outs  under  the Plan  will be  based  on the  achievement of  growth in
    earnings per share, sales  and cash flow. The  pay-out resulting from  these
    measures  may be  reduced or  increased based  on total  shareholder returns
    versus peer  group companies  over the  three-year performance  period.  The
    target  award will  be paid if  100% of  the targeted growth  rate for these
    measures is achieved and  total shareholder return is  at the median of  the
    peer group. Performance below the threshold level will result in no pay-out.
    Performance above the maximum level will result in the maximum pay-out.
 
                                       13
 

<PAGE>
<PAGE>
BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
     As  was earlier described in the section  on Committees of the Board (pp. 5
and 6), the Compensation and Management Development Committee is responsible for
administering the compensation  program for executive  officers of the  Company.
The  Committee  is  composed  exclusively of  directors  who  are 'disinterested
persons' as defined  by the  Securities and  Exchange Commission  rules and  are
neither employees or former employees of the Company nor eligible to participate
in  any of  the executive compensation  programs. Additionally,  members of this
Committee  meet  the   definition  of   'outside  director'   for  purposes   of
administering  compensation  programs  to meet  the  tax  deductibility criteria
included in Section 162(m) of the Internal Revenue Code.
 
     The  Company's  executive  compensation  program  is  based upon a pay-for-
performance  philosophy. Under the Company's program an executive's compensation
consists of  three components: base salary, an annual incentive (bonus) payment,
and  long-term  incentives  (which  may  include  cash-based awards, stock-based
awards and stock options).
 
     The Company's executive compensation program is designed to provide overall
compensation, when targeted levels of  performance are achieved, which is  above
the  median of pay practices of a peer group of twelve large and high performing
industry competitors. The corporations  making up the  peer companies group  are
Abbott  Laboratories, American Home Products  Corporation, The Gillette Company,
Johnson & Johnson, Eli Lilly and  Company, Merck & Co., Inc.,  Pharmacia-Upjohn,
Inc.,  Pfizer, Inc.,  The Procter  & Gamble  Company, Rhone-Poulenc  Rorer Inc.,
Schering-Plough Corporation,  and Warner-Lambert  Company. The  Upjohn  Company,
which  had been included in the peer  group companies in prior years, has merged
with Pharmacia to form Pharmacia-Upjohn.  Compared to the peer companies  group,
Bristol-Myers  Squibb  ranked fourth  largest as  measured  by sales,  second in
operating  earnings,  fourth  in  market  capitalization  and  has  historically
performed  strongly  versus  competitors  and  the  broader  array  of companies
represented in  the Fortune  500 and  S&P 500  based on  return on  equity,  net
earnings  as a percent of sales and earnings per share growth over the five-year
period. The  Company  is  the second  highest  among  the peer  group  in  total
dividends paid.
 
     At  the  time the  Committee  makes executive  compensation  decisions, the
Committee reviews individual performance and Company performance versus that  of
the  peer  companies  group. When  1995  compensation decisions  were  made, the
Committee reviewed the  return on equity,  net earnings as  a percent of  sales,
sales  growth and net earnings  per share growth over  the prior five years. For
this period,  after  adjusting  for  nonrecurring and  unusual  items  for  both
Bristol-Myers  Squibb and the peer companies group,  the Company was a leader in
the measures of  return on  equity and  net earnings as  a percent  of sales  in
comparison to both the peer companies group and exceeded the levels of companies
represented  in the Fortune 500 (the performance of this index approximating the
performance of the S&P 500). Additionally, in making its compensation decisions,
the Committee reviewed  data concerning the  levels of executive  pay among  the
peer companies group and other high performing and similarly sized companies for
comparison  purposes.  This  data  included  analyses  provided  by  independent
compensation consultants.
 
     The executive  compensation program  is designed  to provide  value to  the
executive based on the extent individual performance, Company performance versus
budgeted  earnings targets,  longer term  financial performance  and share price
appreciation meet, exceed or fall  short of expectations. When expectations  are
not met, an executive is paid less than the targeted level of compensation under
the  program.  As  noted  below,  the executives  received  no  pay-outs  in the
long-term performance awards  which would  have been paid  at the  end of  1995.
Correspondingly,  only  when expectations  are  exceeded can  incentive payments
exceed target levels.
 
     BASE SALARY -- An executive's base salary is determined by an assessment of
her/his sustained performance  against her/his  individual job  responsibilities
including,  where appropriate,  the impact of  such performance  on the business
results of  the  Company,  current  salary  in  relation  to  the  salary  range
designated for the job, experience and mastery, and potential for advancement.
 
     ANNUAL  INCENTIVES -- Payments  under the Company's  annual incentive plan,
the Performance Incentive Plan, are tied  to the Company's level of  achievement
of  annual operating pretax earnings targets, establishing a direct link between
executive pay  and  Company  profitability.  Annual  operating  pretax  earnings
targets  for the  overall Company  and each operating  group are  based upon the
earnings budget  for the  Company as  reviewed  by the  Board of  Directors.  An
individual executive's
 
                                       14
 

<PAGE>
<PAGE>
annual incentive opportunity is a percentage of her/his salary determined by the
executive's  job  level.  Actual  annual incentive  payments  are  determined by
applying a  formula  based on  operating  pretax earnings  performance  to  each
individual's  annual  incentive opportunity.  Applying  this formula  results in
payments at the targeted incentive opportunity level when budgeted earnings  are
achieved and payments below the targeted level when earnings are below those set
by  the budget. The formula provides for  payments above the targeted level only
when actual earnings exceed budgeted levels of operating pretax earnings.
 
     For 1995  awards, operating  pretax earnings  budgets were  established  at
annual  growth levels  which exceeded prior  year actual growth  and support the
attainment of the Company's objective to  double 1993 sales and earnings by  the
end  of the  year 2000.  Those budgets were  exceeded resulting  in above target
payments to executives.
 
     LONG-TERM INCENTIVES -- The Company's long-term incentives are in the  form
of  stock option awards and long-term performance awards. The objective of these
awards  is  to  advance  the  longer-term  interests  of  the  Company  and  its
stockholders  and complement incentives tied to annual performance. These awards
provide rewards to executives based upon the creation of incremental stockholder
value and  the  attainment of  long-term  financial goals.  Stock  options  only
produce  value to  executives if the  price of the  Company's stock appreciates,
thereby directly linking the interests of executives with those of stockholders.
The number  of  stock  options  granted  is based  on  the  grade  level  of  an
executive's  position and the executive's performance  in the prior year and the
executive's potential  for continued  sustained contributions  to the  Company's
success.  The size of previous option grants and the number of options currently
held by an executive  are not taken  into account in  determining the number  of
options  granted. The executive's right to the  stock options vests over a four-
year period  and each  option is  exercisable, but  only to  the extent  it  has
vested,  over a ten-year  period following its  grant. In order  to preserve the
linkage  between  the  interests  of  executives  and  those  of   stockholders,
executives  are expected to retain the shares  obtained on the exercise of their
stock options,  after satisfying  the  cost of  exercise  and taxes,  except  in
specific cases of special financial need.
 
     The  pay-outs of  the historic  long-term performance  awards shown  in the
Summary Compensation Table were made ratably only to the extent that the Company
achieved the earnings per  share growth objectives established  at the time  the
award was made. For the award cycles shown in the Summary Compensation Table for
the  four-year periods ending in  1993 and 1994, performance  fell short of plan
targets, resulting in pay-outs of 84.7%  and 35.1% of target, respectively.  For
the  four-year period  ending in 1995,  performance fell short  of the threshold
required for payment, and no payment was made in relation to this award.
 
     For 1995, the Committee,  with the assistance  of an external,  independent
executive  compensation consulting firm, undertook a comprehensive review of the
Company's executive compensation  programs and  practices. As a  result of  this
review,  the  Committee  decided  that long-term  performance  awards  should be
reinstated and stock option award guidelines should be reduced. The stock option
award guidelines were reduced from the levels  used in 1993 and 1994 when  stock
options  were  the  only  form  of  long-term  awards  granted.  This  action is
consistent with competitive practice  and provides a  balanced emphasis on  both
stock price appreciation and the attainment of the Company's long-term financial
growth  objectives. Pay-outs  under the  Plan for  the 1995  to 1997 performance
cycle will be based on the achievement of targeted growth in earnings per share,
sales and cash flow. The pay-out resulting from these measures may be reduced or
increased based  on total  stockholder returns  (share price  appreciation  plus
reinvested   dividends)  versus   peer  group  companies   over  the  three-year
performance period. These targets more closely align the Company's  compensation
programs with total shareholder return.
 
CEO COMPENSATION
 
     The  compensation for  Mr. Heimbold results  from his  participation in the
same compensation  program as  the other  executives of  the Company.  His  1995
compensation was set by the Committee, applying the principles outlined above in
the same manner as they were applied to the other executives of the Company.
 
     Mr.  Heimbold's cash compensation increase  reflects the increased level of
responsibilities he assumed accompanying his  election as Chairman of the  Board
in addition to the responsibilities of
 
                                       15
 

<PAGE>
<PAGE>
Chief  Executive Officer  and President,  and his  compensation versus  the peer
companies group. Mr. Heimbold's  annual bonus, as  was discussed previously,  is
based  upon the degree to which the overall Company achieves its pretax earnings
budget. For 1995, the Company's overall performance resulted in a bonus  pay-out
to Mr. Heimbold equal to 123.5% of his targeted award.
 
     Mr.  Heimbold  participates in  the  Company's long-term  performance award
plan. Pay-outs  under this  plan for  the  1995 to  1997 performance  cycle  are
contingent  upon achieving aggressive  growth objectives in  sales, earnings per
share and cash flow over a three-year performance period. To provide  additional
incentive  to produce stockholder returns to exceed those of the peer companies'
group, a total stockholder  return measure was added  to the financial  measures
used in Mr. Heimbold's long-term award, as was done for all plan participants.
 
     The  majority of Mr. Heimbold's incentive  opportunities are in the form of
stock options. On March  7, 1995, he  received a stock  option award of  135,000
shares  under  the annual  award  guidelines applied  to  all executives  of the
Company. On June 4, 1995,  he received a special  stock option award of  400,000
shares  in recognition of his election to  the position of Chairman of the Board
on May 2, 1995. This  special award was based on  a study of grant practices  of
large industry competitors as well as other high performing companies of similar
size. This special award will become exercisable only if meaningful increases in
stock  price appreciation are  realized. The first one-third  of this award will
become exercisable only  when the  price of  Company Common  Stock increases  to
$87.18125,  30% over the exercise price. The second one-third of this award will
become exercisable only when the price of the Company Common Stock increases  to
$100.59375,  50% over the exercise price. The  final one-third of the award will
become exercisable only when the price of the Company Common Stock increases  to
$114.00625,  70% over the exercise  price. In years 9 and  10 of the award term,
the price appreciation threshold required for exercisability becomes $100.59375.
The  daily  closing  stock  price  must  remain  above  these  threshold   price
appreciation  levels for at  least 15 consecutive  trading days on  the New York
Stock Exchange.
 
     The Committee believes that the program  it has adopted, with its  emphasis
on  long-term  compensation,  serves  to  focus  the  efforts  of  the Company's
executives on the  attainment of  a sustained high  rate of  Company growth  and
profitability for the benefit of the Company and its stockholders.
 
Deductibility of Compensation Over $1 Million
 
     In  1993, the  Omnibus Budget  Reconciliation Act  of 1993  (the 'Act') was
enacted.  The  Act  includes  potential  limitations  on  the  deductibility  of
compensation  in excess of  $1 million paid  to the Company's  five highest paid
officers beginning in  1995. Based  on the  regulations issued  by the  Internal
Revenue  Service  to implement  the  Act, the  Company  has taken  the necessary
actions to ensure the deductibility of payments under the annual incentive  plan
and  long-term awards  plans. The  Company will  continue to  take the necessary
actions to maintain the deductibility of payments under both plans.
 
  Compensation and Management Development Committee
 
                              James D. Robinson III, Chairman
                              Robert E. Allen
                              Ellen V. Futter
                              John D. Macomber
                              Andrew C. Sigler
 
PERFORMANCE GRAPHS
 
     The following graphs compare the performance of the Company for the periods
indicated with the  performance of the  Standard & Poor's  500 Stock Index  (S&P
500)  and the average  performance of a  group consisting of  the Company's peer
corporations on a line-of-business basis. As previously noted, the  corporations
making  up  the  peer companies  group  are Abbott  Laboratories,  American Home
Products Corporation, The  Gillette Company,  Johnson & Johnson,  Eli Lilly  and
Company,  Merck & Co., Inc., Pharmacia-Upjohn, Inc., Pfizer, Inc., The Procter &
Gamble  Company,  Rhone-Poulenc  Rorer  Inc.,  Schering-Plough  Corporation  and
Warner-Lambert  Company. Total  Return indices reflect  reinvested dividends and
are weighted  using  beginning-period  market capitalization  for  each  of  the
reported  time  periods. This  peer companies  group  is the  group used  by the
Company for  comparisons  in  measuring  Company  performance  for  compensation
purposes.  This  group is  consistent  with the  group  used in  the  1995 Proxy
Statement.
 
                                       16
 

<PAGE>
<PAGE>
                  COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN
 
                            [PERFORMANCE GRAPH]
<TABLE>
<CAPTION>
                         1990       1991       1992       1993       1994       1995
<S>                      <C>        <C>        <C>        <C>        <C>        <C>
Bristol-Myers Squibb     $100       $136       $107       $ 97       $103       $158
Peer Companies Group      100        155        137        133        152        237
S&P 500                   100        130        140        155        157        215
</TABLE>
 
     Assumes $100 invested on 12/31/90 in Bristol-Myers Squibb Common Stock, S&P
500 Index  and Peer  Companies Group  Index. Values  are as  of December  31  of
specified year assuming that dividends are reinvested.

                 COMPARISON OF 10-YEAR CUMULATIVE TOTAL RETURN
 
                            [PERFORMANCE GRAPH]
<TABLE>
<CAPTION>
                         1985   1986   1987   1988   1989   1990   1991   1992   1993   1994   1995
<S>                      <C>    <C>    <C>    <C>    <C>    <C>    <C>    <C>    <C>    <C>    <C>
Bristol-Myers Squibb    $100    $128   $132   $151   $195   $241   $328   $261   $234   $248   $380
Peer Companies Group     100     135    149    170    246    293    452    402    388    445    693
S&P 500                  100     119    125    146    192    186    242    258    287    291    400
</TABLE>
 
     Assumes $100 invested on 12/31/85 in Bristol-Myers Squibb Common Stock, S&P
500  Index  and Peer  Companies Group  Index. Values  are as  of December  31 of
specified year assuming that dividends are reinvested.


                                       17
 

<PAGE>
<PAGE>
PENSION BENEFITS
 
     The following table sets  forth the aggregate  annual benefit payable  upon
retirement  at normal retirement age for each level of remuneration specified at
the listed years of service.
 
                               PENSION PLAN TABLE
 
<TABLE>
<CAPTION>
                                                                  YEARS OF SERVICE
                            --------------------------------------------------------------------------------------------
REMUNERATION                   15           20            25            30            35            40            45
- -------------------------   --------    ----------    ----------    ----------    ----------    ----------    ----------
 
<S>                         <C>         <C>           <C>           <C>           <C>           <C>           <C>
$ 100,000................   $ 30,000    $   40,000    $   50,000    $   60,000    $   70,000    $   80,000    $   90,000
  250,000................     75,000       100,000       125,000       150,000       175,000       200,000       225,000
  500,000................    150,000       200,000       250,000       300,000       350,000       400,000       450,000
  750,000................    225,000       300,000       375,000       450,000       525,000       600,000       675,000
 1,000,000...............    300,000       400,000       500,000       600,000       700,000       800,000       900,000
 1,250,000...............    375,000       500,000       625,000       750,000       875,000     1,000,000     1,125,000
 1,500,000...............    450,000       600,000       750,000       900,000     1,050,000     1,200,000     1,350,000
 1,750,000...............    525,000       700,000       875,000     1,050,000     1,225,000     1,400,000     1,575,000
 2,000,000...............    600,000       800,000     1,000,000     1,200,000     1,400,000     1,600,000     1,800,000
 2,250,000...............    675,000       900,000     1,125,000     1,350,000     1,575,000     1,800,000     2,025,000
 2,500,000...............    750,000     1,000,000     1,250,000     1,500,000     1,750,000     2,000,000     2,500,000
 2,750,000...............    825,000     1,100,000     1,375,000     1,650,000     1,925,000     2,200,000     2,475,000
 3,000,000...............    900,000     1,200,000     1,500,000     1,800,000     2,100,000     2,400,000     2,700,000
</TABLE>
 
     Pension benefits are determined by final average annual compensation  where
annual  compensation is  the sum  of the  amounts shown  in the  columns labeled
'Salary' and 'Bonus' in  the Summary Compensation  Table. Benefit amounts  shown
are  straight-life annuities before the  deduction for Social Security benefits.
The executive  officers  named  in  the  Summary  Compensation  Table  have  the
following  years of credited  service for pension  plan purposes: C.A. Heimbold,
Jr. -- 32 years; M.E. Autera  -- 28 years; K.E. Weg --  27 years; M.F. Mee --  2
years; L.E. Rosenberg -- 5 years; and R.L. Gelb -- 45 years.
 
EXECUTIVE AGREEMENTS
 
     On  June 1, 1995, the Company entered  into a consulting agreement with Mr.
Richard L. Gelb,  Chairman Emeritus of  the Company and  former Chairman of  the
Board  and director of the  Company. Under the agreement,  the Company will have
access to Mr.  Gelb's knowledge and  expertise accumulated during  his 45  years
with  the Company, including  22 years as  its CEO. The  agreement runs for five
years. Mr.  Gelb was  compensated  $233,334 under  this  agreement in  1995.  In
addition,  the Company will reimburse Mr. Gelb for reasonable expenses he incurs
in connection with the services he provides to the Company under the agreement.
 
     Under a consulting agreement with the Company, Ambassador Bruce S. Gelb,  a
former  employee,  Vice Chairman  and  director of  the  Company and  brother of
Richard L. Gelb, has provided  advice and counsel to  the Company on matters  in
his  areas of expertise. The amount paid  to Ambassador Gelb under the agreement
for the services rendered to the Company was $100,000 in 1995. In addition,  the
Company  reimbursed  Ambassador  Gelb  for reasonable  expenses  he  incurred in
connection with the services  he provided to the  Company under this  agreement.
This agreement expired on December 31, 1995.
 
                      PROPOSAL 1 -- ELECTION OF DIRECTORS
 
     Three  directors  are to  be elected  at the  meeting for  three-year terms
ending at the 1999 Annual Meeting. Ellen  V. Futter, Andrew C. Sigler and  Louis
W.  Sullivan, M.D. have been nominated by the Board of Directors for election at
this Annual  Meeting. Ms.  Futter,  Mr. Sigler  and  Dr. Sullvan  are  presently
directors  of the Company. The accompanying proxy will be voted for the Board of
Directors' nominees, except where authority to  so vote is withheld. Should  any
nominee  be unable to serve, the proxy will be voted for such person as shall be
designated by the Board of Directors.
 
                                       18
 

<PAGE>
<PAGE>
              PROPOSAL 2 -- APPOINTMENT OF INDEPENDENT ACCOUNTANTS
 
     The  Board  of  Directors  of  Bristol-Myers  Squibb  has  appointed  Price
Waterhouse as independent accountants for the year 1996, subject to ratification
by  the stockholders.  The Audit Committee  recommended Price  Waterhouse to the
full Board of Directors. Price Waterhouse,  because of its high standing in  its
field,  is  considered  to  be eminently  qualified  to  perform  this important
function. A representative of Price Waterhouse is expected to be present at  the
Annual Meeting and will have the opportunity to make a statement if desired, and
such  representative  is  expected to  be  available to  respond  to appropriate
questions.
 
     The Board  of Directors  recommends  a vote  FOR  the ratification  of  the
appointment of Price Waterhouse.
 
     In  the event the stockholders  fail to ratify the  appointment, it will be
considered  as  a  direction  to  the  Board  of  Directors  to  select  another
independent  accounting firm.  It is  understood that  even if  the selection is
ratified, the Board of Directors, in its discretion, may direct the  appointment
of a new independent accounting firm at any time during the year if the Board of
Directors feels that such a change would be in the best interests of the Company
and its stockholders.
 
                       PROPOSAL 3 -- STOCKHOLDER PROPOSAL
                    RELATING TO ANNUAL ELECTION OF DIRECTORS
 
     Mrs.  Evelyn  Y. Davis,  Watergate Office  Building, 2600  Virginia Avenue,
N.W., Suite  215, Washington,  D.C. 20037,  who holds  of record  120 shares  of
Common  Stock,  has informed  the Company  that  she intends  to present  to the
meeting the following resolution:
 
     RESOLVED: 'That the shareholders of Bristol-Myers Squibb recommend that the
     Board of Directors take  the necessary steps to  reinstate the election  of
     directors  ANNUALLY,  instead  of  the stagger  system  which  was recently
     adopted.'
 
     REASONS: 'Until recently,  directors of Bristol-Myers  Squibb were  elected
     annually by all shareholders.'
 
     'The  great majority of  New York Stock  Exchange listed corporations elect
     all their directors each year.'
 
     'This  insures  that  ALL  directors  will  be  more  accountable  to   ALL
     shareholders   each   year   and   to  a   certain   extent   prevents  the
     self-perpetuation of the Board.'
 
     'Last year the owners of 125,462,056 shares, representing approximately 35%
     of shares voting, voted FOR this proposal.'
 
     'If you AGREE, please mark your proxy FOR this resolution.'
 
BOARD OF DIRECTORS' POSITION
 
     In 1984 the stockholders of  the Company decided, by  a vote at the  Annual
Meeting,  to divide the Board of Directors into three classes with the number of
directors in each class being as nearly equal as possible. Each director  serves
a  three-year term and directors  for one of the  three classes are elected each
year. Similar procedures for this staggered election approach have been  adopted
by many major corporations and, in fact, more than half of the other Fortune 500
companies provide for the election of their directors in this manner.
 
     The  staggered election of  directors is intended  to provide continuity of
experienced directors  on the  Board and  prevent a  precipitous change  in  the
composition  of  the  Board.  With  staggered  elections,  at  least  two annual
stockholder meetings would  be required  to effect a  change in  control of  the
Board of Directors. One benefit derived from that situation is an enhancement of
management's  ability to negotiate in the  best interest of all the stockholders
with a person seeking to gain control  of the corporation. A further benefit  is
the  assurance of continuity and stability in the management of the business and
affairs of the Company since a majority of the directors will always have  prior
experience as directors of the Company.
 
     At  the time the classified board approach was adopted, it was supported by
over 70% of the stockholders voting on the proposal. It has continued to receive
the same high  level of support  throughout the  past ten years  when this  same
stockholder has challenged the process with this same
 
                                       19
 

<PAGE>
<PAGE>
resolution.  In each  of those years  the stockholder's  resolution was defeated
with between 84.5% and 65% of the votes cast voting to defeat it.
 
     Accordingly, the Board of Directors recommends a vote AGAINST the  proposed
resolution.
 
                              1997 PROXY PROPOSALS
 
     Stockholder  proposals  relating to  the Company's  1997 Annual  Meeting of
Stockholders must be received by the Company at its principal executive offices,
345 Park Avenue,  New York, New  York 10154, attention  Corporate Secretary,  no
later than November 18, 1996.
 
                                       20


<PAGE>
<PAGE>
                           YOUR  VOTE  IS  IMPORTANT
                 PLEASE  SIGN,  DATE  AND  RETURN  YOUR  PROXY
 
                      [LOGO] BRISTOL-MYERS SQUIBB COMPANY 
  
                  ['RECYCLED' LOGO] Printed on recycled paper

<PAGE>
<PAGE>

                                  APPENDIX 1
                             NOTICE OF SAVINGS CARD


<PAGE>
<PAGE>
                    [LOGO] BRISTOL-MYERS SQUIBB COMPANY 
 
        BRISTOL-MYERS SQUIBB COMPANY SAVINGS AND INVESTMENT PROGRAM
        BRISTOL-MYERS SQUIBB COMPANY EMPLOYEE INCENTIVE THRIFT PLAN
        BRISTOL-MYERS SQUIBB PUERTO RICO, INC. SAVINGS AND INVESTMENT PROGRAM
 

- -------
 
The enclosed Notice of 1996 Annual Meeting and Proxy Statement is being provided
to  you  as  a  participant  in the  Bristol-Myers  Squibb  Company  Savings and
Investment Program, the Bristol-Myers  Squibb Company Employee Incentive  Thrift
Plan  or  the  Bristol-Myers Squibb  Puerto  Rico, Inc.  Savings  and Investment
Program pursuant to regulations of the Securities and Exchange Commission.
 
These regulations are designed to provide you with current information regarding
Bristol-Myers Squibb Company and Bristol-Myers Squibb Company Common Stock which
represents the investment of the  Company Stock-based fund in the  Bristol-Myers
Squibb  Company Savings and Investment Program, the Bristol-Myers Squibb Company
Employee Incentive Thrift Plan  and the Bristol-Myers  Squibb Puerto Rico,  Inc.
Savings and Investment Program.
 
If you are the owner of record of Bristol-Myers Squibb shares outside the Plans,
a  copy of the 1995 Annual  Report has already been sent  to you as a registered
owner; otherwise a copy of the 1995 Annual Report is enclosed.
 
Participants who had funds invested in  one of the Company Stock-based funds  on
the record date for the 1996 Annual Meeting additionally receive the opportunity
to  instruct  the  Trustee  of  the  Bristol-Myers  Squibb  Company  Savings and
Investment Program, the Bristol-Myers  Squibb Company Employee Incentive  Thrift
Plan  or  the  Bristol-Myers Squibb  Puerto  Rico, Inc.  Savings  and Investment
Program how to vote the Common Stock attributable to their accounts at the  1996
Annual Meeting of Stockholders.
 
Since  you did not have any funds invested in the Company's Stock-based funds of
any of these Plans on the record date for the 1996 Annual Meeting, NO ACTION  IS
REQUIRED ON YOUR PART.
 
PLEASE HELP US
 
We  attempt to  eliminate all duplicate  mailings to the  extent permitted under
applicable laws and regulations. If you receive duplicate mailings of any of the
enclosed materials using different versions of your name and/or address,  please
send  us copies of all  the address imprints for  all the materials you received
and indicate the preferred name  and/or address you want us  to use for all  the
mailings.
 
We  will eliminate  duplicate mailings  where possible.  Mail copies  of address
imprints to Stockholder Services, Suite  4100 DM, Bristol-Myers Squibb  Company,
345 Park Avenue, New York, New York 10154.


<PAGE>
<PAGE>

                                  APPENDIX 2
                                 NOMINEE CARD



PROXY                 [LOGO] BRISTOL-MYERS SQUIBB COMPANY
 
- --------------------------------------------------------------------------------
 
                   ANNUAL MEETING OF STOCKHOLDERS MAY 7, 1996
 
     The  undersigned hereby  appoints C.A. HEIMBOLD,  JR., R.E.  ALLEN and J.D.
MACOMBER, and each of them, proxies, with full power of substitution in each  of
them,  for and on behalf of the undersigned  to vote as proxies, as directed and
permitted herein, at  the Annual Meeting  of Stockholders of  the Company to  be
held  at the Hotel duPont, 11th and Market Streets, Wilmington, Delaware, on May
7, 1996 at 9:45 A.M., and at any adjournments thereof upon matters set forth  in
the  Proxy  Statement and,  in their  judgment and  discretion, upon  such other
business as may properly come before the meeting.
- --------------------------------------------------------------------------------
PLEASE INDICATE ON THE REVERSE SIDE OF THIS CARD HOW YOUR STOCK IS TO BE VOTED.
 IF NO CHOICE IS SPECIFIED, THIS PROXY WILL BE VOTED FOR PROPOSALS 1 AND 2 AND
                              AGAINST PROPOSAL 3.
- --------------------------------------------------------------------------------
 
          PLEASE MARK, DATE AND SIGN THIS PROXY AND RETURN IT PROMPTLY

                 SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

<PAGE>
<PAGE>

[X] PLEASE MARK YOUR VOTES
    AS INDICATED IN THIS 
    EXAMPLE

THE BOARD OF DIRECTORS RECOMMENDS A VOTE 'FOR'
            PROPOSALS 1 AND 2.




                                FOR     WITHHELD
                                ALL      FOR ALL
1. ELECTION OF DIRECTORS       [  ]       [  ]
   E. V. FUTTER,
   A. C. SIGLER AND
   L. W. SULLIVAN, M.D.


                                FOR     AGAINST    ABSTAIN
2. APPOINTMENT OF              [  ]      [  ]       [  ]
   ACCOUNTANTS


                                  THE BOARD OF DIRECTORS
                                RECOMMENDS A VOTE 'AGAINST'
                                       PROPOSAL 3.


                                FOR     AGAINST    ABSTAIN
3. ANNUAL ELECTION             [  ]      [  ]       [  ]
   OF DIRECTORS

WITHHELD FOR THE FOLLOWING NOMINEE(S)
ONLY (WRITE NAME(S) BELOW):


- ---------------------------------------------


                                        PLEASE SIGN HERE exactly as your name(s)
                                                          appear(s) to the left


                                       Signature
                                       -----------------------------------------


                                       Signature
                                       -----------------------------------------


                                       Dated
                                       -----------------------------------------
                                       When signing as attorney, executor,
                                       administrator, trustee or guardian,
                                       please give full title. If a corporation,
                                       please sign in full corporate name by
                                       president or other authorized officer.
                                       If a partnership, please sign in
                                       partnership name by athorized person.



<PAGE>
<PAGE>
                                  APPENDIX 3
                            VOTING INSTRUCTION CARD


<PAGE>
<PAGE>
 P
 R
 O
 X
 Y

 V
 O
 T
 I
 N
 G

 I
 N
 S
 T
 R
 U
 C
 T
 I
 O
 N
 S
                     [LOGO] BRISTOL-MYERS SQUIBB COMPANY
 
BRISTOL-MYERS SQUIBB COMPANY SAVINGS AND INVESTMENT PROGRAM
BRISTOL-MYERS SQUIBB COMPANY EMPLOYEE INCENTIVE THRIFT PLAN
BRISTOL-MYERS SQUIBB PUERTO RICO, INC. SAVINGS AND INVESTMENT PROGRAM
IMPORTANT
PLEASE COMPLETE AND RETURN
 
The  enclosed Notice  of the  1996 Annual Meeting  and Proxy  Statement is being
provided to you as a participant in the Bristol-Myers Squibb Company Savings and
Investment Program, the Bristol-Myers  Squibb Company Employee Incentive  Thrift
Plan  or  the  Bristol-Myers Squibb  Puerto  Rico, Inc.  Savings  and Investment
Program.
 
If you are also the owner of  record of Bristol-Myers Squibb shares outside  the
Plans,  a copy  of the  1995 Annual  Report has  already been  sent to  you as a
registered owner; otherwise a copy of the 1995 Annual Report is enclosed.
 
Participants in  any of  the Plans  who had  funds invested  in a  Bristol-Myers
Squibb  Company Common  Stock-based investment fund  on the record  date for the
1996 Annual  Meeting  may instruct  the  plan Trustee  how  to vote  the  shares
attributable  to their account by  completing the reverse side  of this card and
returning it by  April 26,  1996. Shares  of Common  Stock for  which no  voting
instructions  are received by the Trustee by April 26, 1996 will be voted in the
same proportion as the shares as to which it has received instructions.
 
Bristol-Myers Squibb Company urges you to  COMPLETE, DATE, SIGN and RETURN  this
confidential voting instruction card TODAY.









PLEASE HELP US
 
We  attempt to  eliminate all duplicate  mailings to the  extent permitted under
applicable laws and regulations. If you receive duplicate mailings of any of the
enclosed materials using different versions of your name and/or address,  please
send  us copies of all  the address imprints for  all the materials you received
and indicate the preferred name  and/or address you want us  to use for all  the
mailings.
 
We  will eliminate  duplicate mailings  where possible.  Mail copies  of address
imprints to Stockholder Services, Suite  4100 DM, Bristol-Myers Squibb  Company,
345 Park Avenue, New York, New York 10154.



<PAGE>
<PAGE>
The shares represented by these Voting Instructions will be voted as directed
below.  WHERE  NO  DIRECTION IS GIVEN WHEN THE SIGNED VOTING INSTRUCTIONS ARE
RETURNED, SUCH  SHARES  WILL  BE  VOTED FOR ITEMS 1 AND 2 AND AGAINST ITEM 3.


PLEASE MARK
YOUR VOTES AS
INDICATED IN THIS 
EXAMPLE       [X]


To Trustee:
The undersigned hereby directs the Trustee to vote, in person or by  proxy, at
the Annual Meeting of Stockholders of Bristol-Myers Squibb Company to  be held
on May 7, 1996, or any adjournment thereof, all full and fractional  shares of
Common Stock of Bristol-Myers Squibb Company credited to my account  under the
Bristol-Myers Squibb Company Savings and Investment Program, the Bristol-Myers
Squibb Company Employee Incentive Thrift  Plan  or  the  Bristol-Myers  Squibb
Puerto Rico, Inc. Savings and Investment Program as indicated below.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE 'FOR'
           PROPOSALS 1 AND 2.




                                FOR     WITHHELD
                                ALL      FOR ALL
1. ELECTION OF DIRECTORS       [  ]       [  ]
   E. V. FUTTER,
   A. C. SIGLER AND
   L. W. SULLIVAN, M.D.

                                FOR     AGAINST    ABSTAIN
2. APPOINTMENT OF              [  ]      [  ]       [  ]
   ACCOUNTANTS


                                 THE BOARD OF DIRECTORS
                               RECOMMENDS A VOTE 'AGAINST'
                                       PROPOSAL 3.

                                FOR     AGAINST    ABSTAIN
3. ANNUAL ELECTION             [  ]      [  ]       [  ]
   OF DIRECTORS

WITHHELD FOR THE FOLLOWING NOMINEE(S)
ONLY (WRITE NAME(S) BELOW):


- ---------------------------------------------


Signature(s)                                                  Date
           --------------------------------------------           -------------

                            FOLD AND DETACH HERE
        RETURN IN ENCLOSED ENVELOPE AFTER COMPLETING, SIGNING AND DATING


<PAGE>
<PAGE>

                                  APPENDIX 4
                                  PROXY CARD



<PAGE>
<PAGE>
                    [Logo] BRISTOL-MYERS SQUIBB COMPANY
 
                   ANNUAL MEETING OF STOCKHOLDERS MAY 7, 1996
                                   IMPORTANT
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
         WHEN  PROPERLY  EXECUTED  THIS  PROXY  WILL  BE  VOTED  AS YOU
         INDICATE ON  THE  REVERSE  SIDE  OF THIS  CARD,  OR  WHERE  NO
         CONTRARY INDICATION IS MADE, WILL BE VOTED FOR PROPOSALS 1 AND
         2  AND AGAINST PROPOSAL 3. The  full text of the proposals and
         the position of the Board of Directors on each appears in  the
         Proxy Statement and should be reviewed prior to voting.

                PLEASE COMPLETE AND RETURN THIS PROXY CARD TODAY
P
R
O
X
Y
 
      COMMENTS








                                  HOTEL DUPONT
                  11th & Market Streets, Wilmington, DE 19801
                                 (302)594-3100
DIRECTIONS BY CAR:
 
<TABLE>
<S>                                      <C>                                      <C>
FROM BALTIMORE OR                        FROM NEW JERSEY                          FROM PHILADELPHIA
DOWNSTATE DELAWARE:                      (New Jersey Turnpike):                   (I-95 South):
1. Take I-95 North to Wilmington Exit 7  1. Take the New Jersey Turnpike South    1. Take I-95 South through Chester to
marked 'Route 52, Delaware Avenue'.      to Delaware Memorial Bridge.             Wilmington.
2. From right lane, take Exit 7 onto     2. After crossing the Delaware Memorial  2. Follow I-95 South to Exit 7A marked '52
Adams Street.                            Bridge, follow signs to I-95 North.      South, Delaware Avenue'.
3. At the third traffic light on Adams   3. From I-95 North, follow steps 1-5     3. Follow exit road (11th Street) to
Street, turn right onto 11th Street.     outlined in directions 'From Baltimore   intersection with Delaware Avenue marked
4. At the intersection of Delaware       or Downstate Delaware'.                  '52 South, Business District'.
Avenue, bear left, continuing on 11th                                             4. At Delaware Avenue intersection, bear
Street.                                                                           left, continuing on 11th Street.
5. Follow 11th Street through four                                                5. Follow 11th Street through four traffic
traffic lights. Hotel duPont is on the                                            lights. Hotel duPont is on the right.
right.
</TABLE>
 
LIMITED COMPLIMENTARY PARKING for stockholders attending the 1996 Annual Meeting
is  available at the HOTEL  CAR PARK, located on  Orange Street between 11th and
12th Streets  approximately  one  block  from the  hotel.  SHOW  YOUR  ADMISSION
TICKET  TO THE PARKING ATTENDANT TO RECEIVE COMPLIMENTARY PARKING. Valet Parking
is also available at the Hotel duPont at your own expense.

DIRECTIONS BY TRAIN:
Amtrak train service is available  into Wilmington, Delaware station. The  Hotel
duPont is located approximately twelve blocks from the train station.
 

<PAGE>
<PAGE>

The  shares  represented  by this  proxy will be voted as directed by the
stockholder. WHERE NO DIRECTION  IS GIVEN WHEN THE DULY EXECUTED PROXY IS
RETURNED, SUCH SHARES WILL BE VOTED FOR ITEMS 1 AND 2 AND AGAINST ITEM 3.

PLEASE MARK
YOUR VOTE AS
INDICATED IN
THIS EXAMPLE         [X]


The undersigned  hereby  appoints  C. A.  Heimbold,  Jr., R. E.  Allen  and
J. D. Macomber and each of  them, proxies,  with full power of substitution
in each of them, for and on  behalf of  the undersigned to vote as proxies,
as directed and permitted herein, at the Annual Meeting of the Stockholders
of the Company  to  be  held  at the Hotel duPont, 11th and Market Streets,
Wilmington, Delaware, on May 7, 1996  at 9:45 A.M., and at any adjournments
thereof upon matters set forth in the Proxy Statement and in their judgment
and  discretion,  upon  such other business as may properly come before the
meeting.


THE BOARD OF DIRECTORS RECOMMENDS A VOTE 'FOR'
           PROPOSALS 1 AND 2.




                                FOR     WITHHELD
                                ALL      FOR ALL
1. ELECTION OF DIRECTORS       [  ]       [  ]
   E. V. FUTTER,
   A. C. SIGLER AND
   L. W. SULLIVAN, M.D.

                                FOR     AGAINST    ABSTAIN
2. APPOINTMENT OF              [  ]      [  ]       [  ]
   ACCOUNTANTS


WITHHELD FOR THE FOLLOWING NOMINEE(S)
ONLY (WRITE NAME(S) BELOW):


- ---------------------------------------------


                                 THE BOARD OF DIRECTORS
                               RECOMMENDS A VOTE 'AGAINST'
                                       PROPOSAL 3.

                                FOR     AGAINST    ABSTAIN
3. ANNUAL ELECTION             [  ]      [  ]       [  ]
   OF DIRECTORS



I PLAN TO ATTEND THE ANNUAL MEETING.     [  ]

I HAVE NOTED COMMENTS ON THE REVERSE
SIDE OF THIS CARD.                       [  ]



Signature(s)                                                  Date
           --------------------------------------------           -------------

NOTE: Please sign as name appears hereon. Joint owners should each sign. When
signing as attorney, executor, administrator, trustee or guardian, please give
full title as such.


                        FOLD AND DETACH PROXY CARD HERE 
  RETURN PROXY CARD IN ENCLOSED ENVELOPE AFTER COMPLETING, SIGNING AND DATING

                                ADMISSION TICKET

                      [LOGO] BRISTOL-MYERS SQUIBB COMPANY
 
                      1996 ANNUAL MEETING OF STOCKHOLDERS

                              Tuesday, May 7, 1996
                                   9:45 A.M.
                                  Hotel duPont
                             11th & Market Streets
                              Wilmington, Delaware
   NON-TRANSFERABLE                                         NON-TRANSFERABLE

SEE REVERSE SIDE FOR DIRECTIONS TO THE HOTEL DUPONT



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