BRISTOL MYERS SQUIBB CO
PRE 14A, 1997-03-04
PHARMACEUTICAL PREPARATIONS
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               Section 240.14a-101  Schedule 14A.
          Information required in proxy  statement.
                 Schedule 14A Information
   Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934
                        (Amendment No.  )
Filed by the Registrant [X]
Filed by a party other than the Registrant [ ]
Check the appropriate box:
[X]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted
     by Rule 14a-6(e)(2))
[ ]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
     240.14a-12

              BRISTOL-MYERS SQUIBB COMPANY
 .................................................................
     (Name of Registrant as Specified In Its Charter)


 .................................................................
(Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):
[X]  No fee required
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1)
           and 0-11

     (1) Title of each class of securities to which transaction
           applies:


     ............................................................

     (2)  Aggregate number of securities to which transaction
           applies:


     .......................................................

     (3) Per unit price or other underlying value of transaction
computed pursuant to Exchange Act Rule 0-11 (set forth the amount
on which the filing fee is calculated and state how it was
determined):


     .......................................................

     (4) Proposed maximum aggregate value of transaction:


     .......................................................

     (5)  Total fee paid:


     .......................................................

[ ]  Fee paid previously with preliminary materials.
[ ]  Check box if any part of the fee is offset as provided by
     Exchange Act Rule 0-11(a)(2) and identify the filing for
     which the offsetting fee was paid previously.  Identify the
     previous filing by registration statement number, or the
     Form or Schedule and the date of its filing.

          (1) Amount Previously Paid:

           
          .......................................................

          (2) Form, Schedule or Registration Statement No.:


          .......................................................

          (3) Filing Party:


          .......................................................

          (4) Date Filed:

            
          .......................................................



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                       [LOGO] BRISTOL-MYERS SQUIBB COMPANY
 
                                                                  March 21, 1997
 
                       NOTICE OF
                     1997 ANNUAL
                     MEETING AND
                 PROXY STATEMENT
            TUESDAY, MAY 6, 1997
                    AT 9:45 A.M.
                   HOTEL DU PONT
                 11TH AND MARKET
                         STREETS
                      WILMINGTON
                        DELAWARE

DEAR FELLOW STOCKHOLDER:
You are cordially invited to attend the Annual Meeting of Stockholders of
Bristol-Myers Squibb Company at the Hotel duPont, 11th and Market Streets,
Wilmington, Delaware, on Tuesday, May 6, 1997 at 9:45 a.m.

This booklet includes the Notice of Annual Meeting and the Proxy Statement. The
Proxy Statement describes the business to be transacted at the meeting and
provides other information concerning the Company which you should be aware of
when you vote your shares. The principal business of the Annual Meeting will be
the election of directors, ratification of the appointment of the independent
accountants, approval of an increase in the number of authorized shares of
Common Stock, approval of the Executive Performance Incentive Plan, approval of
the 1997 Stock Incentive Plan and consideration of one stockholder-proposed
resolution. As in prior years, we plan to review the status of the Company's
business at the meeting.

At last year's Annual Meeting over 86% of the outstanding shares were
represented. It is important that your shares be represented whether or not you
are personally able to attend. In order to ensure that you will be represented,
we ask you to sign, date and return the enclosed proxy card or proxy voting
instruction form promptly. Proxy votes are tabulated by an independent agent and
reported at the Annual Meeting. The tabulating agent maintains the con-
fidentiality of the proxies throughout the voting process, and no information is
disclosed to the Company which would identify the vote of any stockholder.

Admission to the Annual Meeting will be by ticket only. If you are a registered
stockholder planning to attend the meeting, please check the appropriate box on
the proxy card and retain the bottom portion of the card as your admission
ticket. If your shares are held through an intermediary such as a bank or
broker, follow the instructions in the Proxy Statement to obtain a ticket.

As is our usual practice, we have provided space on the proxy card for comments
from our registered stockholders. We urge you to use it to let us know your
feelings about the Company or to bring a particular matter to our attention. If
you hold your shares through an intermediary, please feel free to write directly
to us.

CHARLES A. HEIMBOLD, JR.

CHARLES A. HEIMBOLD, JR.
Chairman and Chief Executive Officer




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<PAGE>
                       [LOGO] BRISTOL-MYERS SQUIBB COMPANY
 
                 ---------------------------------------------
                            NOTICE OF ANNUAL MEETING
                                OF STOCKHOLDERS
                 ---------------------------------------------
 
     Notice is hereby given that the Annual Meeting of Stockholders will be held
at  the Hotel duPont, 11th and Market Streets, Wilmington, Delaware, on Tuesday,
May 6,  1997, at  9:45 a.m.  for  the following  purposes as  set forth  in  the
accompanying Proxy Statement:
 
          to elect directors;
 
          to  ratify  the  appointment  of  Price  Waterhouse  LLP  as
          independent accountants for 1997;
 
          to approve an increase in the number of authorized shares of
          Common Stock;
 
          to approve the Executive Performance Incentive Plan;
 
          to approve the 1997 Stock Incentive Plan;
 
          to  consider   and   vote  upon   one   stockholder-proposed
          resolution; and
 
          to  transact such other business as may properly come before
          the meeting or any adjournments thereof.
 
     Holders of record of the Company's Common and Preferred Stock at the  close
of business on March 7, 1997 will be entitled to vote at the meeting.
 
                                              By Order of the Board of Directors
 
                                              ALICE C. BRENNAN

                                              ALICE C. BRENNAN
                                              Secretary
 
Dated: March 21, 1997
 


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                             YOUR VOTE IS IMPORTANT
 
REGARDLESS OF THE NUMBER OF SHARES YOU OWN, YOUR VOTE IS IMPORTANT.
 
IF YOU DO NOT ATTEND THE ANNUAL MEETING TO VOTE IN PERSON, YOUR VOTE WILL NOT BE
COUNTED  UNLESS  A SIGNED  PROXY REPRESENTING  YOUR SHARES  IS PRESENTED  AT THE
MEETING.
 
TO ENSURE THAT YOUR SHARES WILL BE  VOTED AT THE MEETING, YOU SHOULD MARK,  SIGN
AND  DATE THE ENCLOSED PROXY CARD OR PROXY VOTING INSTRUCTION FORM AND RETURN IT
PROMPTLY IN THE ENVELOPE PROVIDED WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING.
IF YOU DO  ATTEND THE  ANNUAL MEETING,  YOU MAY REVOKE  YOUR PROXY  AND VOTE  BY
BALLOT.



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                       [LOGO] BRISTOL-MYERS SQUIBB COMPANY
 
                         ------------------------------
                                PROXY STATEMENT
                         ------------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                                             PAGE
                                                                                                             ----
<S>                                                                                                          <C>
ANNUAL MEETING AND PROXY SOLICITATION INFORMATION.........................................................     1
VOTING SECURITIES AND PRINCIPAL HOLDERS...................................................................     2
BOARD OF DIRECTORS........................................................................................     4
     Meetings of the Board................................................................................     4
     Compensation of Directors............................................................................     4
     Committees of the Board..............................................................................     5
     Directors and Nominees...............................................................................     6
COMPENSATION AND BENEFITS.................................................................................    10
     Executive Officer Compensation.......................................................................    10
       Summary Compensation Table.........................................................................    11
       Option/SAR Grants in the Last Fiscal Year..........................................................    12
       Aggregated Option/SAR Exercises in the Last Fiscal Year and Fiscal Year-End Option/SAR Values......    12
       Long-Term Incentive Plan Awards in Last Fiscal Year................................................    13
     Board Compensation Committee Report on Executive Compensation........................................    13
       CEO Compensation...................................................................................    15
       Deductibility of Compensation Over $1 Million......................................................    15
     Performance Graphs...................................................................................    16
       Comparison of 5-Year Cumulative Total Return.......................................................    16
       Comparison of 10-Year Cumulative Total Return......................................................    17
     Pension Benefits.....................................................................................    17
PROPOSALS TO BE VOTED UPON
     Proposal 1  -- Election of Directors.................................................................    18
     Proposal 2  -- Appointment of Independent Accountants................................................    18
     Proposal 3  -- Approval of an Increase in the Number of Authorized Shares of Common Stock............    19
     Proposal 4  -- Approval of the Executive Performance Incentive Plan..................................    20
     Proposal 5  -- Approval of the 1997 Stock Incentive Plan.............................................    21
     Proposal 6  -- Stockholder Proposal Relating to Annual Election of Directors.........................    25
1998 PROXY PROPOSALS......................................................................................    26
</TABLE>




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<PAGE>
               ANNUAL MEETING AND PROXY SOLICITATION INFORMATION
 
     This  Proxy Statement is  furnished in connection  with the solicitation of
proxies on behalf of  the Board of  Directors for use at  the Annual Meeting  of
Stockholders on May 6, 1997.
 
     This  Proxy Statement, a proxy card  and the Annual Report of Bristol-Myers
Squibb Company, including financial  statements for 1996 are  being sent to  all
stockholders of record as of the close of business on March 7, 1997 for delivery
beginning  March 21,  1997. Although the  Annual Report and  Proxy Statement are
being mailed together, the Annual Report should not be deemed to be part of  the
Proxy Statement.
 
     Holders  of record of the Company's $0.10  par value Common Stock and $2.00
Convertible Preferred Stock at the  close of business on  March 7, 1997 will  be
entitled  to vote at  the 1997 Annual  Meeting. On each  matter properly brought
before the meeting, stockholders will be entitled to one vote for each share  of
stock held.
 
     Attendance  at the Annual Meeting will be limited to stockholders as of the
record date,  their  authorized  representatives  and  guests  of  the  Company.
Admission  will  be  by ticket  only.  For registered  stockholders,  the bottom
portion of the  proxy card  enclosed with the  Proxy Statement  is their  Annual
Meeting ticket. Beneficial owners with shares held through an intermediary, such
as  a  bank  or  broker,  should request  tickets  in  writing  from Stockholder
Services, Bristol-Myers  Squibb Company,  345 Park  Avenue, New  York, New  York
10154,  and include proof of ownership, such as a bank or brokerage firm account
statement or a letter  from the broker, trustee,  bank or nominee holding  their
stock,  confirming beneficial ownership. Stockholders  who do not obtain tickets
in advance may obtain  them upon verification of  ownership at the  Registration
Desk  on  the  day of  the  meeting. Admission  to  the Annual  Meeting  will be
facilitated if tickets are obtained in advance. Tickets may be issued to  others
at the discretion of the Company.
 
     Proxies  are solicited to give all stockholders who are entitled to vote on
the matters that come before the meeting the opportunity to do so whether or not
they choose to attend the meeting in person.
 
     If you are  a registered stockholder  you may  vote by proxy  by using  the
proxy  card enclosed with the Proxy Statement.  When your proxy card is returned
properly signed,  the  shares  represented  will  be  voted  according  to  your
directions.  You can specify how you want  your shares voted on each proposal by
marking the appropriate boxes on the proxy card. The proposals are identified by
number and an  identifying title  on the proxy  card. Please  review the  voting
instructions on the proxy card and read the entire text of the proposals and the
positions of the Board of Directors in the Proxy Statement prior to marking your
vote.  If your proxy card is signed and returned without specifying a vote or an
abstention on any proposal, it will be voted according to the recommendation  of
the  Board of Directors on that proposal.  That recommendation is shown for each
proposal on the proxy card.  For the reasons set forth  in more detail later  in
the  Proxy Statement, the Board of Directors  recommends a vote FOR the election
of directors, FOR the ratification of  the appointment of Price Waterhouse  LLP,
FOR  the approval of  an increase in  the number of  authorized shares of Common
Stock from  1,500,000,000  to 2,250,000,000  shares,  FOR the  approval  of  the
Executive  Performance  Incentive  Plan,  FOR the  approval  of  the  1997 Stock
Incentive Plan, and AGAINST  one stockholder-proposed resolution.  If you are  a
stockholder   who  holds  shares  through  an  intermediary,  you  must  provide
instructions on voting to your nominee holder.
 
     The Board of Directors  of Bristol-Myers Squibb knows  of no other  matters
which  may be  brought before  the meeting.  However, if  any other  matters are
properly presented for action, it is the intention of the named proxies to  vote
on them according to their best judgment.
 
     A  plurality  of  the  votes  cast at  the  meeting  is  required  to elect
directors. The affirmative vote of a majority of the shares of stock present  in
person    or    by    proxy    is    required    for    ratification    of   the
 
                                       1
 


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appointment of Price Waterhouse  LLP ('Price Waterhouse'),  the approval of  the
Executive  Performance Incentive Plan, the approval  of the 1997 Stock Incentive
Plan  and  for  the  adoption   of  one  stockholder-proposed  resolution.   The
affirmative  vote  of a  majority  of the  outstanding  shares of  stock  of the
Company, as well as the affirmative vote of a majority of the outstanding Common
Stock of the Company voting as a class, is required to authorize an increase  in
the   Company's   Common  Stock   by  amending   the  Restated   Certificate  of
Incorporation.
 
     In accordance with  the laws  of the State  of Delaware  and the  Company's
Restated  Certificate  of  Incorporation  and Bylaws  (i)  for  the  election of
directors, which  requires a  plurality  of the  votes  cast, only  proxies  and
ballots  indicating votes  'FOR all  nominees', 'WITHHELD  for all  nominees' or
specifying that  votes be  withheld  for one  or  more designated  nominees  are
counted  to determine the total  number of votes cast;  broker non-votes are not
counted, and (ii) for the adoption of all other proposals, which are decided  by
a  majority of the  shares of the stock  of the Company present  in person or by
proxy and entitled to vote, or by a majority of the outstanding shares of  stock
of  the Company, as well as by a majority of the outstanding Common Stock of the
Company voting as  a class,  only proxies  and ballots  indicating votes  'FOR',
'AGAINST' or 'ABSTAIN' on the proposals or providing the designated proxies with
the  right to vote in their judgment and discretion on the proposals are counted
to determine the number of shares present and entitled to vote; broker non-votes
are not counted.
 
     If you are a registered stockholder and wish to give your proxy to  someone
other  than the Directors'  Proxy Committee, you  may do so  by crossing out the
names of  all three  Proxy Committee  members appearing  on the  proxy card  and
inserting  the name of another person. The  signed card must be presented at the
meeting by the person you have designated on the proxy card. You may revoke your
proxy at  any time  before it  is voted  at the  meeting by  taking one  of  the
following  three actions: (i) by giving written  notice of the revocation to the
Company; (ii) by executing and delivering a proxy with a later date; or (iii) by
voting in person at the meeting.
 
     Tabulation of proxies and the votes cast at the meeting is conducted by  an
independent  agent and certified  to by independent  inspectors of election. Any
information that  identifies  the  stockholder  or  the  particular  vote  of  a
stockholder is kept confidential and not disclosed to the Company.
 
     The   expense  of  preparing,  printing  and  mailing  proxy  materials  to
Bristol-Myers Squibb  stockholders will  be borne  by Bristol-Myers  Squibb.  In
addition   to  solicitations  by   mail,  a  number   of  regular  employees  of
Bristol-Myers Squibb may solicit proxies on behalf of the Board of Directors  in
person or by telephone. The Company has also retained, on behalf of the Board of
Directors,  Georgeson  & Company  Inc., Wall  Street Plaza,  New York,  New York
10005, to aid solicitation by mail, telephone, telegraph and personal  interview
for  a  fee  of  approximately  $25,000  which  will  be  paid  by  the Company.
Bristol-Myers Squibb will also reimburse brokerage houses and other nominees for
their expenses  in  forwarding  proxy  material  to  beneficial  owners  of  the
Company's stock.
 
                    VOTING SECURITIES AND PRINCIPAL HOLDERS
 
     At the close of business on March 7, 1997, there were XXX,XXX,XXX shares of
$0.10  par  value Common  Stock  ('Common Stock'),  and  XX,XXX shares  of $2.00
Convertible Preferred  Stock ('Preferred  Stock')  outstanding and  entitled  to
vote.
 
     The  following  table  sets  forth,  as  of  February  7,  1997, beneficial
ownership of shares of Common Stock of the Company by each director, each of the
named executive officers and all directors  and officers as a group. The  number
of  shares has been  adjusted to reflect  the Company's stock  split in February
1997.
 
     Unless otherwise noted, such shares  are owned directly or indirectly  with
sole voting and sole investment power.
 
                                       2
 


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<PAGE>
     None of the directors or officers owns any Preferred Stock of the Company.
 
<TABLE>
<CAPTION>
                                                                                         
                                                                                         SHARES BENEFICIALLY
                                             TOTAL NUMBER OF            PERCENT OF         OWNED WHICH MAY
                                           SHARES BENEFICIALLY         COMMON STOCK      BE ACQUIRED WITHIN
                  NAME                            OWNED                   OWNED                60 DAYS
- ----------------------------------------   -------------------         ------------    -----------------------
 
<S>                                        <C>                         <C>             <C>
R. E. Allen.............................           30,314(a)                  *(b)                9,000
M. E. Autera............................          718,780(c)                  *                 607,700
E. V. Futter............................            9,786(a)(d)               *                   8,800
L. V. Gerstner, Jr......................           21,886(a)(e)               *                   5,500
C. A. Heimbold, Jr......................        2,473,228(f)                  *               2,503,000
J. D. Macomber..........................           23,807(a)(g)               *                       0
M. F. Mee...............................          141,531                     *                 112,500
J. D. Robinson III......................           16,907(a)                  *                   9,000
L. E. Rosenberg, M.D....................          304,140                     *                 333,350
A. C. Sigler............................           15,307(a)                  *                   9,000
L. W. Sullivan, M.D.....................            3,865(a)                  *                   3,000
K. E. Weg...............................          552,320                     *                 577,302
All Directors and Officers as a Group
  (a)(c)(d)(e)(f)(g)(h).................        5,230,345                   0.7               4,975,402
</TABLE>
 
- ------------
 
 (a) Includes  amounts  credited to  directors'  accounts in  the  1987 Deferred
     Compensation Plan for Non-Employee Directors as deferred equivalent  shares
     which  are valued according  to the market value  and shareholder return on
     equivalent shares of Common Stock. Mr. Allen, Ms. Futter, Mr. Gerstner, Mr.
     Macomber, Mr. Robinson, Mr. Sigler and Dr. Sullivan hold 20,380, 493,  306,
     306, 306, 306 and 678 such equivalent shares, respectively.
 
 (b) Asterisk (*) represents less than 1% of stock.
 
 (c) Includes  960 shares owned by  Mr. Autera's wife over  which he has neither
     voting nor investment power.
 
 (d) Includes 492 shares owned jointly by Ms. Futter and her husband over  which
     she exercises shared voting and investment power.
 
 (e) Includes  2,706  deferred  equivalent  shares  credited  to  Mr. Gerstner's
     account in  the  Squibb  Corporation  Deferred Plan  for  Fees  of  Outside
     Directors  which are valued  according to the  market value and shareholder
     return on equivalent shares of Common Stock. Also includes 300 shares  held
     in  trust for the benefit of Mr.  Gerstner's wife over which neither he nor
     she exercises voting or investment power.
 
 (f) Includes 5,558 shares held by members  of Mr. Heimbold's family over  which
     he  exercises shared  voting and investment  power and  also includes 8,060
     shares owned by a family corporation over which he exercises shared  voting
     and  investment power. Also includes 9,732 shares  held in trust for one of
     Mr. Heimbold's children  over which  he has neither  voting nor  investment
     power.
 
 (g) Includes  3,300 shares held by members  of Mr. Macomber's family over which
     he exercises shared voting and investment power.
 
 (h) Includes 9,720 shares held  jointly by other  executive officers and  their
     respective  spouses  over which  the  officers exercise  shared  voting and
     investment power. Also includes 761 shares owned by or for children of  the
     other executive officers over which the officers exercise shared voting and
     investment power.
 
                                       3
 


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                               BOARD OF DIRECTORS
 
     The  business of the Company is managed under the direction of the Board of
Directors. It has responsibility for  establishing broad corporate policies  and
for  the overall  performance of  the Company. It  is not,  however, involved in
operating details  on a  day-to-day basis.  The  Board is  kept advised  of  the
Company's  business through regular written reports and analyses and discussions
with the Chairman and other officers of the Company.
 
MEETINGS OF THE BOARD
 
     The Board meets on  a regularly scheduled basis  during the year to  review
significant  developments affecting the Company and  to act on matters requiring
Board approval. It also holds special meetings when an important matter requires
Board action between scheduled meetings. Members of senior management  regularly
attend Board meetings to report on and discuss their areas of responsibility.
 
     In  1996,  there  were  nine  meetings  of  the  Board.  Director aggregate
attendance at Board and Committee meetings averaged over 96%.
 
COMPENSATION OF DIRECTORS
 
     In 1996, the non-employee directors of the Company received an annual  cash
retainer  of $35,000 per year.  In March 1996, the  Company required that 25% of
the retainer be deferred  and credited to a  deferred compensation account,  the
value of which is determined by the value of Bristol-Myers Squibb Company Common
Stock,  until certain ownership guidelines  are attained. Non-employee directors
received an additional  fee of $2,000  for attending each  Board meeting,  Board
Committee  meeting and Annual Meeting of Stockholders. In addition, the Chairmen
of the Audit  Committee, the Compensation  and Management Development  Committee
and  the Committee on Directors and  Corporate Governance received an annual fee
of $10,000. In 1996,  two non-employee directors elected  to participate in  the
1987 Deferred Compensation Plan for Non-Employee Directors. Under the provisions
of  the Plan, a non-employee director may elect  to defer payment of all or part
of the compensation received as a director. Deferred funds may be credited to  a
6-month  United States Treasury bill equivalent fund, a fund based on the return
on the Company's invested cash  or a fund based  on the return on  Bristol-Myers
Squibb Company Common Stock or any combination of these funds. Deferred portions
are  payable in a lump sum or in not more than ten annual installments. Payments
under the Plan  commence when  a participant  ceases to be  a director  or at  a
future date previously specified by the director. In addition to the annual cash
compensation  discussed above, on the date  of the Company's Annual Meeting, all
non-employee directors received an award of 150 deferred share units  (increased
to 300 units in February of 1997 due to the Company's stock split), the value of
which  is determined by the value  of Bristol-Myers Squibb Company Common Stock.
In March  1996, the  Company's Retirement  Plan for  Non-Employee Directors  was
terminated. Benefits existing under the Plan were vested as of that time for all
directors  who had served on the Board as of that date. The Bristol-Myers Squibb
Company Non-Employee Directors'  Stock Option  Plan provides  for the  automatic
grant on the date of the Company's Annual Meeting of an option to purchase 1,000
shares  of the Company's Common Stock (increased  to 2,000 shares in February of
1997 due to the Company's stock split) to each individual who is elected to  the
Board  of Directors at  such meeting or  who had previously  been elected to the
Board of Directors  for a term  extending beyond such  Annual Meeting,  provided
such  individual is not also an employee of the Company. The price of the option
is the fair market price of the Company's Common Stock on the date the option is
granted. Each option becomes exercisable  in four equal installments  commencing
on  the earlier of the first anniversary of the date of grant or the date of the
next Annual Meeting and continuing similarly for the three years thereafter. The
options also become fully exercisable upon  retirement from the Board after  one
year  of service.  In 1996, options  for a  total of 7,000  shares were granted,
consisting of options for 1,000 shares granted to
 
                                       4
 


<PAGE>
<PAGE>
each of  seven non-employee  directors. The  Directors' Charitable  Contribution
Program  is part of  the Company's overall  program of charitable contributions.
The Program is fully funded by life insurance policies purchased by the  Company
on  individual members and retired  members of the Board  of Directors. In 1996,
the Company paid  a total of  $186,000 in premiums  on policies covering  twelve
directors  and retired  directors. The policies  provide for a  $1 million death
benefit for each  director covered. Upon  the death of  a director, the  Company
donates  one-half of the $1 million benefit to one or more qualifying charitable
organizations designated by the director. The remaining one-half of the  benefit
is  contributed to  the Bristol-Myers  Squibb Foundation,  Inc. for distribution
according to the  Foundation's program for  charitable contributions to  medical
research,   health-related  and  community  service  organizations,  educational
institutions and education-related programs  and cultural and civic  activities.
Individual  directors derive  no financial benefit  from this  program since all
charitable deductions  relating  to  the  contributions  accrue  solely  to  the
Company.
 
COMMITTEES OF THE BOARD
 
     The  Company's Bylaws  specifically provide for  an Audit  Committee and an
Executive Committee. The  Company's Bylaws also  authorize the establishment  of
additional  committees of the Board and,  under this authorization, the Board of
Directors has established  the Committee on  Directors and Corporate  Governance
and  the  Compensation  and  Management  Development  Committee.  The  Board has
appointed individuals from among its members to serve on these four  committees.
The  membership of  these four committees,  with the exception  of the Executive
Committee, is composed entirely of non-employee directors. From time to time the
Board of Directors  establishes special  committees to  address certain  issues.
Composition  of  such committees  depends  upon the  nature  of the  issue being
addressed.
 
     The duties of  the Audit Committee  are (a)  to recommend to  the Board  of
Directors  a firm of  independent accountants to perform  the examination of the
annual financial statements of the Company;  (b) to review with the  independent
accountants and with the Controller the proposed scope of the annual audit, past
audit  experience,  the  Company's internal  audit  program,  recently completed
internal audits and other matters  bearing upon the scope  of the audit; (c)  to
review  with  the independent  accountants and  with the  Controller significant
matters revealed in the course of  the audit of the annual financial  statements
of the Company; (d) to review on a regular basis whether the Company's Standards
of   Business  Conduct  and   Corporate  Policies  relating   thereto  has  been
communicated by  the  Company  to all  key  employees  of the  Company  and  its
subsidiaries  throughout the world with a  direction that all such key employees
certify that they have read,  understand and are not  aware of any violation  of
the  Standards  of  Business Conduct;  (e)  to  review with  the  Controller any
suggestions and recommendations  of the independent  accountants concerning  the
internal control standards and accounting procedures of the Company; (f) to meet
on  a regular  basis with  a representative  or representatives  of the Internal
Audit Department of the  Company and to review  the Internal Audit  Department's
Reports of Operations; and (g) to report its activities and actions to the Board
at least once each fiscal year.
 
     The Committee on Directors and Corporate Governance's duties include, among
other  things,  (a)  screening  and recommending  candidates  for  the  Board of
Directors of the Company; (b) recommending the term of office for directors; (c)
recommending retirement policies for non-employee directors and remuneration for
non-employee  directors;  (d)  recommending  the  desirable  ratio  of  employee
directors  to non-employee directors; (e) reviewing the format of Board meetings
and  making  recommendations   for  the  improvement   of  such  meetings;   (f)
recommending  the  nature  and  duties  of  committees  of  the  Board;  and (g)
considering  matters  of   corporate  social  responsibility   and  matters   of
significance  in  areas  related  to  corporate  public  affairs,  the Company's
employees, stockholders  and  its  customers. The  Committee  on  Directors  and
Corporate  Governance  considers  stockholder  recommendations  of  nominees for
election to the Board  of Directors if they  are accompanied by a  comprehensive
written  resume of the recommended  nominee's business experience and background
and a consent in  writing signed by  the recommended nominee that  he or she  is
desirous of being considered as a
 
                                       5
 


<PAGE>
<PAGE>
nominee  and, if  nominated and  elected, he  or she  will serve  as a director.
Stockholders should send their  written recommendations of nominees  accompanied
by  the aforesaid  documents to the  principal executive offices  of the Company
addressed to the Company, 345 Park  Avenue, New York, New York 10154,  attention
Corporate Secretary.
 
     The  Compensation  and Management  Development Committee's  duties include,
among other things, (a) administration of the Company's annual incentives, stock
option  and  long-term  incentive  plans;  (b)  adoption  and  review  of  major
compensation  plans; (c) responsibility for the Company's management development
programs and procedures; and (d) approval of compensation for corporate officers
and certain senior management.
 
     During calendar  year  1996,  the  committees of  the  Board  held  in  the
aggregate  a total of nine meetings; the Audit Committee having met three times,
the Compensation and Management Development Committee having met four times  and
the  Committee on Directors and Corporate Governance having met two times. There
were no meetings of the Executive Committee in 1996.
 
DIRECTORS AND NOMINEES
 
     Following are the nominees and the other directors of the Company who  will
continue  in office beyond the Annual  Meeting, with information including their
principal occupation and other  business affiliations, the  year each was  first
elected   as  a  director,  the  Board  Committee  memberships  of  each,  other
affiliations and each director's age. After  the election of three directors  at
the  meeting, the Company will have  nine directors, including the six directors
whose present terms extend beyond the meeting. Michael E. Autera, who has been a
director of the Company since 1991, will  retire from the Board of Directors  at
the  Annual  Meeting.  Listed first  below  are  nominees for  election  for the
1997-2000 term followed  by the  directors in the  1995-1998 term  and then  the
directors in the 1996-1999 term.
 
<TABLE>
<S>                                      <C>
                                                   1997-2000 TERM
 ------------------------------------------------------------------------------------------------------------------
 
[PHOTO]                                  ROBERT E. ALLEN
                                         Chairman  and Chief Executive Officer since 1988 and director since 1984 of
                                         AT&T Company, a communications  and information services company.  Director
                                         of  the Company since January 1986. His present term expires at this Annual
                                         Meeting. Mr. Allen is a director of Pepsico, Inc. and Chrysler Corporation.
                                         He is a  member of The  Business Council, The  Business Roundtable and  the
                                         U.S.-Japan  Business Council  and a trustee  of Mayo  Foundation and Wabash
                                         College. Board Committees: Committee on Directors and Corporate  Governance
                                         (Chairman), Compensation and Management Development Committee and Executive
                                         Committee. Age 62.
</TABLE>
 
                                       6
 


<PAGE>
<PAGE>
 
<TABLE>
<S>                                      <C>
[PHOTO]                                  JOHN D. MACOMBER
                                         Principal  since 1992  of the  JDM Investment  Group, a  private investment
                                         firm. Chairman and President of the Export-Import Bank of the United States
                                         from 1989  to  1992.  Chairman  and Chief  Executive  Officer  of  Celanese
                                         Corporation  from 1973 to 1986.  Director of the Company  from 1978 to 1989
                                         and since  1993. His  present  term expires  at  this Annual  Meeting.  Mr.
                                         Macomber  is a director of The Brown Group, Inc., Lehman Brothers Holdings,
                                         Inc., Pilkington Ltd., Textron,  Inc. and Xerox Corporation.  He is also  a
                                         director  of The Atlantic Council of the United States, The French-American
                                         Foundation and the National Executive Services Corps. He is on the Advisory
                                         Board of the Center for Strategic & International Studies and STRIVE. He is
                                         a trustee of  The Folger Library  and a  member of the  Council on  Foreign
                                         Relations  and The Bretton  Woods Committee. He is  Chairman of the Council
                                         for Excellence in Government and a  trustee of the Carnegie Institution  of
                                         Washington.   Board  Committees:  Audit   Committee  and  Compensation  and
                                         Management Development Committee. Age 69.

 
[PHOTO]                                  JAMES D. ROBINSON III
                                         Chairman and Chief Executive  Officer since 1994 of  RRE Investors, LLC,  a
                                         private  venture investment  firm, and President  of J.D.  Robinson Inc., a
                                         strategic advisory company. He is also Chairman of Violy Byorum & Partners,
                                         LLC and Senior Advisor to Trust Company of the West. He served as  Chairman
                                         and  Chief Executive Officer of American Express Company from 1977 to 1993.
                                         Director of the Company since 1976. His present term expires at this Annual
                                         Meeting. Mr. Robinson  is a  director of The  Coca-Cola Company,  Cambridge
                                         Technology  Partners, First Data Corporation and Union Pacific Corporation.
                                         He is Chairman  of the  Board of  Overseers and  the Board  of Managers  of
                                         Memorial  Sloan-Kettering Cancer Center, a  member of The Business Council,
                                         the Council on Foreign Relations and  an Honorary Trustee of The  Brookings
                                         Institution. Board Committees: Committee on Directors and Corporate Govern-
                                         ance,  Compensation  and  Management Development  Committee  (Chairman) and
                                         Executive Committee. Age 61.
</TABLE>
 
                                       7
 


<PAGE>
<PAGE>
 
<TABLE>
<S>                                      <C>
 
                                                   1995-1998 TERM
 ------------------------------------------------------------------------------------------------------------------
 
[PHOTO]                                  LOUIS V. GERSTNER, JR.
                                         Chairman and  Chief  Executive  Officer  of  IBM  Corporation  since  1993.
                                         Chairman  and Chief Executive  Officer of RJR  Nabisco Holdings Corporation
                                         from 1989 to 1993.  Director of the  Company since 1989  and a director  of
                                         Squibb  Corporation from 1986 to 1989. His present term expires at the 1998
                                         Annual Meeting. Mr. Gerstner is a  director of The New York Times  Company.
                                         He  is a member of  the board of Lincoln Center  for the Performing Arts, a
                                         member of the Smithsonian Board of  Regents and vice chairman of the  board
                                         of  the New American School Development  Corporation. He is also a director
                                         of the Council on Foreign Relations and a board member of The America/China
                                         Society. Board Committees: Committee on Directors and Corporate  Governance
                                         and Executive Committee. Age 55.
 

[PHOTO]                                  CHARLES A. HEIMBOLD, JR.
                                         Chairman  of  the Board  and Chief  Executive Officer  of the  Company. Mr.
                                         Heimbold was elected Chairman of the Board in 1995, Chief Executive Officer
                                         in 1994 and President in 1992. Mr. Heimbold was Executive Vice President of
                                         the Company from 1989 until 1992.  Director of the Company since 1989.  His
                                         present  term expires at the 1998 Annual Meeting. He is a director of Mobil
                                         Corporation. He  is  a member  of  The Business  Roundtable,  The  Business
                                         Council  and the Council on Foreign Relations.  He is Chairman of the Board
                                         of Directors of the Pharmaceutical  Research and Manufacturers of  America,
                                         Chairman  of the  Board of  Trustees of Phoenix  House and  Chairman of the
                                         Board of  Overseers of  the Law  School and  Trustee of  the University  of
                                         Pennsylvania. He is also a member of the Board of Trustees of International
                                         House. Board Committee: Executive Committee. Age 63.
 
[PHOTO]                                  KENNETH E. WEG
                                         Executive  Vice President  of the Company  since 1995 and  President of the
                                         Worldwide  Medicines   Group  since   January   1997.  President   of   the
                                         Pharmaceutical  Group  from  1993  to  1996.  President  of  Pharmaceutical
                                         Operations from 1991 to 1993. President of the International Pharmaceutical
                                         Group from 1990 to  1991. Director of the  Company since 1995. His  present
                                         term  expires  at the  1998 Annual  Meeting. Mr.  Weg is  a trustee  of the
                                         Princeton Medical Center  and a trustee  of the Foundation  for New  Jersey
                                         Public Broadcasting, Inc. He is also a member of the Philadelphia Museum of
                                         Art Corporate Executive Committee. Age 58.
 

</TABLE>
 
                                        8
 


<PAGE>
<PAGE>
<TABLE>
<S>                                      <C>
                                                   1996-1999 TERM
 ------------------------------------------------------------------------------------------------------------------
 
[PHOTO]                                  ELLEN V. FUTTER
                                         President  of The American Museum of  Natural History since 1993. President
                                         of Barnard College from 1981 to  1993. Director of the Company since  1990.
                                         Her  present  term expires  at the  1999  Annual Meeting.  Ms. Futter  is a
                                         trustee of Consolidated Edison Company of  New York, Inc. and The  American
                                         Museum  of  Natural History.  She is  a  member of  the Council  on Foreign
                                         Relations and  Helsinki Watch,  a  trustee of  the Committee  for  Economic
                                         Development and a Partner of the New York City Partnership, Inc. Ms. Futter
                                         is  also a director of Phi Beta  Kappa Associates and The American Ditchley
                                         Foundation and a trustee of The American Assembly. Board Committees:  Audit
                                         Committee and Compensation and Management Development Committee. Age 47.
 
[PHOTO]                                  ANDREW C. SIGLER
                                         Chief Executive Officer from 1974 to 1996 and Chairman from 1979 to 1996 of
                                         Champion  International  Corporation, a  paper  and wood  products company.
                                         Director of the Company  since 1984. His present  term expires at the  1999
                                         Annual  Meeting. Mr. Sigler  is a director of  AlliedSignal Inc., The Chase
                                         Manhattan Corporation and General Electric Company.  He is a member of  The
                                         Business  Council and  the Board of  Trustees for  Dartmouth College. Board
                                         Committees:  Audit  Committee   (Chairman),  Compensation  and   Management
                                         Development Committee and Executive Committee. Age 65.
 
[PHOTO]                                  LOUIS W. SULLIVAN, M.D.
                                         President of Morehouse School of Medicine from 1985 to 1989 and since 1993.
                                         From  1989 to 1993 Secretary of the  United States Department of Health and
                                         Human Services.  Director  of the  Company  since 1993.  His  present  term
                                         expires  at the  1999 Annual  Meeting. Dr.  Sullivan is  a director  of 3-M
                                         Corporation, Georgia-Pacific Corporation, General Motors Corporation, CIGNA
                                         Corporation, Household International, Inc., EndoVascular Instruments,  Inc.
                                         and  Equifax Inc.  He is  a founder and  Chairman of  Medical Education for
                                         South African Blacks, Inc., a member  of the National Executive Council  of
                                         the  Boy Scouts  of America, a  member of  the Board of  Trustees of Little
                                         League of America, Africare and the International Foundation for  Education
                                         and  Self-Help and a director of the  Ethics Resource Center and United Way
                                         of America. Board  Committees: Audit Committee  and Committee on  Directors
                                         and Corporate Governance. Age 63.
 

</TABLE>
 
                                        9
 


<PAGE>
<PAGE>
                           COMPENSATION AND BENEFITS
 
     The Company's compensation and benefits programs are designed to enable the
Company  to attract, retain and motivate  the best possible employees to operate
and manage the Company at all levels.
 
     In general, all U.S.-based employees, except in some cases those covered by
collective bargaining  agreements,  receive a  base  salary, participate  in  an
annual  incentive plan,  a Company-supported  savings plan  and a Company-funded
pension plan and are provided with medical and other welfare benefits  coverage.
Employees  outside of the  United States are  similarly covered by comprehensive
compensation and benefits programs.
 
     In February of 1995,  the Company implemented a  global stock option  grant
known  as the TeamShare  Stock Option Plan.  Under this Plan  employees, who met
certain service requirements and  were not key executives,  were eligible for  a
stock  option award giving them  each the opportunity to  purchase 200 shares of
the Company's Common Stock (increased to 400  shares in February of 1997 due  to
the  Company's stock  split). In  December of  1996, the  Company took  steps to
expand the Plan to include those employees hired after the announcement in 1995,
extending TeamShare to a  broader group of  employees. All TeamShare  recipients
possess  a stronger  link with  Company stockholders,  as they  benefit from the
stock price appreciation resulting from their efforts to grow and strengthen the
business.
 
     In addition, the Company maintains specific executive compensation programs
designed to provide incentives to  reward and retain outstanding executives  who
bear   the  responsibility  for  achieving  the  demanding  business  objectives
necessary to assure the Company's leadership position in the highly complex  and
competitive industries in which it operates. The executive compensation programs
are based upon a pay-for-performance philosophy to provide incentives to achieve
both  short-term and long-term objectives and to reward exceptional performance,
gains in productivity and contributions to the Company's growth and success.
 
     While  performance  against   financial  objectives   and  relative   total
stockholder  return  are the  determinants  of formula-based  incentive payments
under the Company's executive compensation program, the successful Bristol-Myers
Squibb executive must perform effectively in  many areas which are not  measured
specifically   by  financial  results.  Performance  is  also  assessed  against
standards  of   business  conduct   reflecting  social   values,   environmental
stewardship  and the expectations of the Company's key constituencies, including
its employees and  stockholders, the  consumers of its  products, suppliers  and
customers,  the  communities it  operates  in and  the  countries where  it does
business. The  Bristol-Myers  Squibb  Company Pledge  clearly  defines  what  is
expected  of every employee in the Company, and the performance of the Company's
executives is appraised in this regard.
 
EXECUTIVE OFFICER COMPENSATION
 
     The following tables  and notes  present the compensation  provided by  the
Company  to its Chief Executive Officer and the Company's four other most highly
compensated executive officers, for  services rendered to  the Company in  1994,
1995 and 1996.
 
                                       10
 


<PAGE>
<PAGE>
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                     LONG TERM COMPENSATION
                                                           ------------------------------------------
                            ANNUAL COMPENSATION
                    -----------------------------------               AWARDS                PAY-OUTS
                                                 OTHER     -----------------------------    ---------         ALL
                                                ANNUAL     RESTRICTED      SECURITIES       LONG TERM        OTHER
                                                COMPEN-      STOCK         UNDERLYING       INCENTIVE       COMPEN-
NAME/TITLE            SALARY        BONUS       SATION(1)  AWARDS(2)     OPTIONS/SARS(3)    PAY-OUTS        SATION(4)
YEAR                    $             $            $           $                #               $              $
- -----------------   ----------    ----------    -------    ----------    ---------------    ---------       -------
 
<S>                 <C>           <C>           <C>        <C>           <C>                <C>             <C>
C.A. Heimbold, Jr.
  Chairman and
  Chief Executive Officer(5)
    1996.........   $1,161,000    $1,161,000      --       $        0         270,000            N/A (7)    $52,245
    1995.........   $1,055,500    $1,303,543      --       $        0       1,070,000(6)    $      0 (8)    $47,497
    1994.........   $  950,000    $  959,642      --       $        0         600,000       $331,998 (9)    $42,750
M.E. Autera
  Executive Vice President
    1996.........   $  663,250    $  456,844      --       $        0         106,000            N/A (7)    $29,835
    1995.........   $  625,250    $  514,255      --       $        0         106,000       $      0 (8)    $28,136
    1994.........   $  609,000    $  483,851      --       $        0         157,200       $253,302 (9)    $27,405
K.E. Weg
  Executive Vice President and
  President, Pharmaceutical
  Group(10)
    1996.........   $  587,500    $  461,997      --       $        0         106,000            N/A (7)    $26,432
    1995.........   $  563,785    $  532,991      --       $        0         106,000       $      0 (8)    $25,370
    1994.........   $  522,700    $  410,802      --       $        0         125,000       $199,472 (9)    $23,526
M.F. Mee
  Senior Vice President and
  Chief Financial Officer(11)
    1996.........   $  536,750    $  305,948      --       $        0          60,000            N/A (7)    $24,149
    1995.........   $  507,500    $  357,254      --       $        0          60,000           (12)        $22,838
    1994.........   $  391,781    $  269,562      --       $2,170,000          90,000           (12)        $5,625
L.E. Rosenberg, M.D.
  President, Pharmaceutical
  Research Institute
    1996.........   $  496,925    $  322,548      --       $        0          60,000            N/A (7)    $22,358
    1995.........   $  478,500    $  385,934      --       $        0          60,000       $      0 (8)    $21,533
    1994.........   $  467,000    $  332,073      --       $        0          91,250           (13)        $21,015
</TABLE>
 
- ------------
 (1) The  only type of Other Annual Compensation  for each of the named officers
     was in the form of  perquisites, and was less  than the level required  for
     reporting.
 (2) Mr.  Mee was  the only named  executive to  receive an award  in the fiscal
     years listed. This award  corresponds to Mr. Mee's  joining the Company  in
     March  1994. Regular  dividends are  paid on  these shares.  The number and
     market value of shares of restricted stock held by Mr. Mee, at December 31,
     1996, (based upon  the closing market  value stock price  of $109.00)  were
     40,000  and  $4,360,000.  (The  number of  shares  increased  to  80,000 in
     February 1997 due to the Company's stock split.)
 (3) The number  of  securities underlying  options/SARs  has been  adjusted  to
     reflect the Company's stock split in February 1997.
 (4) Consists  of matching contributions  to the Savings  and Investment Program
     (SIP) and  the Benefits  Equalization  Plan for  the  SIP as  follows:  Mr.
     Heimbold  ($6,750 and  $45,495); Mr. Autera  ($6,585 and  $23,250); Mr. Weg
     ($6,585 and  $19,847); Mr.  Mee  ($6,750 and  $17,399); and  Dr.  Rosenberg
     ($6,750 and $15,608).
 (5) Mr.  Heimbold was elected Chairman of the Board of the Company in May 1995.
     He has been CEO since January 1994.
 (6) Performance-based exercise price thresholds ranging  from 30% to 70%  above
     the  grant price  must be  attained for  portions of  this award  to become
     exercisable.
 (7) There was no award  which had a  performance cycle which  ended in 1996  so
     there was no pay-out to be made.
 (8) Long-Term  Performance  Award  Plan  award  granted  in  1992  covering the
     four-year performance period  from 1992 through  1995. Since the  threshold
     for payments under the award was not met, there were no pay-outs.
 (9) Long-Term  Performance  Award  Plan  award  granted  in  1991  covering the
     four-year performance period from 1991 through 1994. The pay-out, which was
     based on the achievement of four-year compounded annual earnings per  share
     growth  objectives,  was 35.1%  of targeted  awards since  performance fell
     below target.
(10) Mr. Weg was elected Executive Vice President of the Company in May 1995. He
     has been President of the Pharmaceutical Group since 1993; prior to that he
     was President, Pharmaceutical Operations.
(11) Mr. Mee joined the Company in 1994.
(12) Mr. Mee was not covered  by these awards since  they were granted prior  to
     his joining the Company.
 
                                              (footnotes continued on next page)
 
                                       11
 


<PAGE>
<PAGE>
(footnotes continued from previous page)
 
(13) Dr.  Rosenberg was not covered by this  award since it was granted prior to
     his joining the Company.
 
                   OPTION/SAR GRANTS IN THE LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                                                         GRANT DATE 
                                                         INDIVIDUAL GRANTS                                 VALUE  
                                -------------------------------------------------------------------    --------------
                                 NUMBER OF                       
                                 SECURITIES       % OF TOTAL                   
                                 UNDERLYING      OPTIONS/SARS      EXERCISE                              GRANT DATE
                                OPTIONS/SARS      GRANTED TO        OR BASE                               PRESENT
                                 GRANTED(1)      EMPLOYEES IN      PRICE(2)                               VALUE(3)
             NAME                    #            FISCAL YEAR       ($/SH)        EXPIRATION DATE            $
- ------------------------------  ------------   -----------------   ---------    -------------------    --------------
 
<S>                             <C>            <C>                 <C>          <C>                    <C>
C.A. Heimbold, Jr.............      270,000              1.7%      $43.6250           March 4, 2006    $    2,139,021
M.E. Autera...................      106,000              0.7%      $43.6250           March 4, 2006    $      839,764
K.E. Weg......................      106,000              0.7%      $43.6250           March 4, 2006    $      839,764
M.F. Mee......................       60,000              0.4%      $43.6250           March 4, 2006    $      475,338
L.E. Rosenberg, M.D...........       60,000              0.4%      $43.6250           March 4, 2006    $      475,338
All Stockholders(4)...........                                                                         $7,985,678,400
All Optionees(5)..............   16,075,050            100.0%      $46.9879     Various Dates, 2006    $  137,168,298
All Optionees Grant Date Present Value as a Percent of All Stockholder Value.......................             1.72%
</TABLE>
 
- ------------
(1) Individual grants become exercisable in installments of 25% per year on each
    of the first through the fourth anniversaries of the grant date. At age  60,
    all  outstanding option grants  fully vest. As  consideration for the option
    grant, an employee must remain in the employment of the Company for one year
    from the date of grant.  No SARs were granted  in 1996. Under the  TeamShare
    Stock  Option Plan, individual grants become  fully vested three years after
    the date  of the  grant. The  number of  securities underlying  options/SARs
    granted  has been adjusted to reflect  the Company's stock split of February
    1997.
(2) All options were made at 100% of Fair Market Value as of date of grant.
(3) In  accordance   with  Securities   and  Exchange   Commission  rules,   the
    Black-Scholes  option pricing  model was chosen  to estimate  the grant date
    present value of the options set forth  in this table. The Company does  not
    believe  that the  Black-Scholes model, or  any other  model, can accurately
    determine the value of  an option. Accordingly, there  is no assurance  that
    the  value realized by  an executive, if any,  will be at  or near the value
    estimated by  the Black-Scholes  model. Future  compensation resulting  from
    option  grants is  based solely  on the  performance of  the Company's stock
    price. The Black-Scholes Ratio of 0.1701 was determined using the  following
    assumptions:  a volatility of 0.1816, an  historic average dividend yield of
    4.27%, a risk free  interest rate of 6.50%  and a 7-year projected  exercise
    period.
(4) The  'Grant  Date  Present  Value'  shown is  the  incremental  gain  to all
    stockholders as a group which would result from the application of the  same
    assumptions  to all  shares outstanding  on March  5, 1996,  as was  used to
    estimate the 'Grant Date Present Value' of options listed above.
(5) Information based on  all stock  option grants  made to  employees in  1996,
    including  TeamShare grants. Exercise price shown is the weighted average of
    all grants. Actual exercise prices (adjusted to reflect the Company's  stock
    split  of February  1997) ranged from  $39.875 to  $57.84375, reflecting the
    Fair Market Value of the stock on the date of the option grants.
 
              AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                    AND FISCAL YEAR-END OPTION/SAR VALUES(1)
 
<TABLE>
<CAPTION>
                                                                     NUMBER OF SECURITIES          VALUE OF UNEXERCISED
                                                                    UNDERLYING UNEXERCISED           'IN THE MONEY'(2)
                              SHARES                                    OPTIONS/SARS AT               OPTIONS/SARS AT
                             ACQUIRED                ANNUALIZED         FISCAL YEAR-END               FISCAL YEAR-END
                                ON        VALUE        VALUE                   #                             $
                             EXERCISE    REALIZED     REALIZED    ---------------------------   ---------------------------
           NAME                 #           $            $        EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- ---------------------------  --------   ----------   ----------   -----------   -------------   -----------   -------------
 
<S>                          <C>        <C>          <C>          <C>           <C>             <C>           <C>
C.A. Heimbold, Jr..........  181,160    $4,258,552    $500,971     1,966,332       536,668(3)   $47,741,440    $ 8,846,591(3)
M.E. Autera................   91,020    $1,765,155    $201,013       468,700       310,800      $11,557,578    $ 6,684,791
K.E. Weg...................        0    $        0    $      0       462,852       278,200      $14,230,959    $ 5,770,956
M.F. Mee...................        0    $        0    $      0        60,000       150,000      $ 1,620,000    $ 3,030,938
L.E. Rosenberg, M.D........   38,150    $  847,645    $343,240       237,350        60,000      $ 6,369,506    $   688,125
</TABLE>
 
- ------------
 
(1) All options were granted at 100% of Fair Market Value. Optionees may satisfy
    the exercise price by submitting currently owned shares and/or cash.  Income
    tax withholding obligations may be satisfied by electing to have the Company
    withhold  shares otherwise issuable upon exercise  of the option with a Fair
    Market Value equal to
 
                                              (footnotes continued on next page)
 
                                       12
 


<PAGE>
<PAGE>
(footnotes continued from previous page)
    such obligations. The number of securities underlying options/SARs exercises
    has been adjusted to reflect the Company's stock split of February 1997.
 
(2) Calculated based upon the December 31, 1996 Fair Market Value share price of
    $55.09375 (adjusted to reflect the  Company's stock split of February  1997)
    less the share price to be paid upon exercise.
 
(3) For  Mr. Heimbold, the  value of 'Unexercisable'  stock options includes the
    year-end  value  of  stock  options   which  have  a  price  threshold   for
    exercisability  above the exercise price. Mr. Heimbold will only realize the
    portion of the listed value relating to these stock options once this  price
    threshold  is  attained. As  of year  end 1996,  the price  of Bristol-Myers
    Squibb Common Stock was below the appreciation threshold.
 
              LONG-TERM INCENTIVE PLAN AWARDS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                                                   PERFORMANCE OR
                                                                                           ESTIMATED FUTURE PAY-OUTS UNDER
                                       NUMBER OF                OTHER PERIOD                NON-STOCK PRICE-BASED PLAN(1)
                                     SHARES, UNITS            UNTIL MATURATION           -----------------------------------
                                    OR OTHER RIGHTS              OR PAY-OUT              THRESHOLD     TARGET      MAXIMUM
                                    ---------------   ---------------------------------  ---------   ----------   ----------
 
<S>                                 <C>               <C>                                <C>         <C>          <C>
C.A. Heimbold, Jr.................      1,000,000     Three-Year Period Ending in 1998   $432,000    $1,000,000   $2,400,000
M.E. Autera.......................        400,000     Three-Year Period Ending in 1998   $172,800    $  400,000   $  960,000
K.E. Weg..........................        400,000     Three-Year Period Ending in 1998   $172,800    $  400,000   $  960,000
M.F. Mee..........................        250,000     Three-Year Period Ending in 1998   $108,000    $  250,000   $  600,000
L.E. Rosenberg, M.D...............        250,000     Three-Year Period Ending in 1998   $108,000    $  250,000   $  600,000
</TABLE>
 
- ------------
 
(1) Pay-outs under  the Plan  will be  based  on the  achievement of  growth  in
    earnings  per share, sales  and cash flow. The  pay-out resulting from these
    measures may  be reduced  or increased  based on  total shareholder  returns
    versus  peer  group companies  over the  three-year performance  period. The
    target award will  be paid if  100% of  the targeted growth  rate for  these
    measures  is achieved and total  shareholder return is at  the median of the
    peer group. Performance below the threshold level will result in no pay-out.
    Performance above the maximum level will result in the maximum pay-out.
 
BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
     As was earlier described in the section  on Committees of the Board (pp.  5
and 6), the Compensation and Management Development Committee is responsible for
administering  the compensation program  for executive officers  of the Company.
The Committee is composed exclusively of 'non-employee directors' as defined  by
the Securities and Exchange Commission rules and are neither employees or former
employees  of the Company  nor eligible to  participate in any  of the Company's
executive compensation programs.  Additionally, members of  this Committee  meet
the  definition of 'outside director' for purposes of administering compensation
programs to meet the  tax deductibility criteria included  in Section 162(m)  of
the Internal Revenue Code.
 
     The   Company's   executive   compensation   program   is   based   upon  a
pay-for-performance philosophy.  Under  the  Company's  program  an  executive's
compensation  consists  of three  components: base  salary, an  annual incentive
(bonus) payment, and long-term incentives (which may include cash-based  awards,
stock-based awards and/or stock options).
 
     The Company's executive compensation program is designed to provide overall
compensation,  when targeted levels of performance  are achieved, which is above
the median of pay practices of a peer group of twelve large and high  performing
industry  competitors. The corporations  making up the  peer companies group are
Abbott Laboratories, American Home  Products Corporation, The Gillette  Company,
Johnson  & Johnson, Eli Lilly and  Company, Merck & Co., Inc., Pharmacia-Upjohn,
Inc., Pfizer,  Inc., The  Procter &  Gamble Company,  Rhone-Poulenc Rorer  Inc.,
Schering-Plough  Corporation and  Warner-Lambert Company.  Compared to  the peer
companies group,  Bristol-Myers  Squibb ranked  fourth  largest as  measured  by
sales,  fourth in  operating earnings, fourth  in market  capitalization and has
historically performed  strongly versus  competitors and  the broader  array  of
companies  represented in the Fortune 500 and S&P 500 based on return on equity,
net earnings  as a  percent of  sales and  earnings per  share growth  over  the
five-year  period. The  Company is  the second highest  among the  peer group in
total dividends paid.
 
     At the  time  the Committee  makes  executive compensation  decisions,  the
Committee  reviews individual performance and Company performance versus that of
the peer  companies  group. When  1996  compensation decisions  were  made,  the
Committee reviewed the return on equity, net earnings
 
                                       13
 


<PAGE>
<PAGE>
as  a percent of sales, sales growth and  net earnings per share growth over the
prior five years. For this period, after adjusting for nonrecurring and  unusual
items  for both Bristol-Myers  Squibb and the peer  companies group, the Company
was a leader in the measures of return  on equity and net earnings as a  percent
of  sales in comparison to  the peer companies group  and exceeded the levels of
companies represented  in  the  Fortune  500  (the  performance  of  this  index
approximating  the  performance of  the S&P  500).  Additionally, in  making its
compensation decisions, the  Committee reviewed  data concerning  the levels  of
executive  pay  among the  peer companies  group and  other high  performing and
similarly sized companies for comparison  purposes. This data included  analyses
provided by independent compensation consultants.
 
     The  executive compensation  program is  designed to  provide value  to the
executive based on the extent individual performance, Company performance versus
budgeted earnings targets, Company longer  term financial performance and  total
return  to  shareholders  (including  share  price  appreciation  and reinvested
dividends) meet,  exceed  or fall  short  of expectations.  Under  this  program
design, only when expectations are exceeded can incentive payments exceed target
levels.
 
     BASE SALARY -- An executive's base salary is determined by an assessment of
her/his  sustained performance  against her/his  individual job responsibilities
including, where appropriate,  the impact  of such performance  on the  business
results  of  the  Company,  current  salary  in  relation  to  the  salary range
designated for the job, experience and mastery, and potential for advancement.
 
     ANNUAL INCENTIVES --  Payments under the  Company's annual incentive  plan,
the  Performance Incentive Plan, are tied  to the Company's level of achievement
of annual operating pretax earnings targets, establishing a direct link  between
executive  pay  and  Company  profitability.  Annual  operating  pretax earnings
targets for the  overall Company  and each operating  group are  based upon  the
earnings  budget  for the  Company as  reviewed  by the  Board of  Directors. An
individual executive's annual incentive opportunity  is a percentage of  her/his
salary determined by the executive's job level. Actual annual incentive payments
are  determined  by  applying  a  formula  based  on  operating  pretax earnings
performance to  each individual's  annual incentive  opportunity. Applying  this
formula  results in  payments at the  targeted incentive  opportunity level when
budgeted earnings  are  achieved and  payments  below the  targeted  level  when
earnings  are below those set  by the budget. The  formula provides for payments
above the targeted  level only when  actual earnings exceed  budgeted levels  of
operating pretax earnings.
 
     For  1996 awards, operating  pretax earnings budgets  were established at a
level which the Board felt reflected the aggressive expectations management  had
for  the performance of the  business. As a whole,  the Company met these goals,
resulting in annual incentive payouts at target levels. Several business  units,
including the Pharmaceutical Group, exceeded performance expectations.
 
     LONG-TERM  INCENTIVES -- The Company's long-term incentives are in the form
of stock option awards and long-term performance awards. The objective of  these
awards  is  to  advance  the  longer-term  interests  of  the  Company  and  its
stockholders and complement incentives tied to annual performance. These  awards
provide rewards to executives based upon the creation of incremental stockholder
value  and  the  attainment of  long-term  financial goals.  Stock  options only
produce value to  executives if the  price of the  Company's stock  appreciates,
thereby directly linking the interests of executives with those of stockholders.
The  number  of  stock  options  granted  is based  on  the  grade  level  of an
executive's position and the executive's performance  in the prior year and  the
executive's  potential for  continued sustained  contributions to  the Company's
success. The size of previous option grants and the number of options  currently
held  by an executive  are not taken  into account in  determining the number of
options granted. The executive's right to  the stock options vests over a  four-
year  period  and each  option is  exercisable, but  only to  the extent  it has
vested, over a  ten-year period following  its grant. In  order to preserve  the
linkage   between  the  interests  of  executives  and  those  of  stockholders,
executives are expected to utilize the shares obtained on the exercise of  their
stock  options, after satisfying the cost of  exercise and taxes, to establish a
significant level  of  direct  ownership.  The  Company  has  established  share
ownership  expectations for its executives to meet through the exercise of stock
option awards.
 
     The pay-outs  of the  historic long-term  performance awards  shown in  the
Summary Compensation Table were made ratably only to the extent that the Company
achieved  the earnings per  share growth objectives established  at the time the
award   was   made.   For    the   award   cycles    shown   in   the    Summary
 
                                       14
 


<PAGE>
<PAGE>
Compensation  Table for  the four-year period  ending in  1994, performance fell
short of  plan targets,  resulting in  a pay-out  of 35.1%  of target.  For  the
four-year  period  ending  in  1995, performance  fell  short  of  the threshold
required for payment, and no payment was  made in relation to this award.  There
was  not  an award  which would  have been  payable at  the end  of 1996,  so no
payments were made.
 
     In 1995, the  Committee, with  the assistance of  an external,  independent
executive  compensation consulting firm, undertook a comprehensive review of the
Company's executive compensation  programs and  practices. As a  result of  this
review,  the  Committee  decided  that long-term  performance  awards  should be
reinstated and stock option award guidelines should be reduced. The stock option
award guidelines were reduced from the levels  used in 1993 and 1994 when  stock
options  were  the  only  form  of  long-term  awards  granted.  This  action is
consistent with competitive practice  and provides a  balanced emphasis on  both
stock price appreciation and the attainment of the Company's long-term financial
growth objectives. Based upon reviews conducted in 1996, the Committee continues
to  believe that this  program design is  appropriate and these  forms of awards
were continued. Pay-outs under the Plan  for the 1996 to 1998 performance  cycle
will be based on the achievement of targeted growth in earnings per share, sales
and  cash flow.  The pay-out  resulting from  these measures  may be  reduced or
increased based  on total  stockholder returns  (share price  appreciation  plus
reinvested   dividends)  versus   peer  group  companies   over  the  three-year
performance period.  These  targets  continue to  closely  align  the  Company's
compensation programs with total shareholder return.
 
CEO COMPENSATION
 
     The  compensation for  Mr. Heimbold results  from his  participation in the
same compensation  program as  the other  executives of  the Company.  His  1996
compensation was set by the Committee, applying the principles outlined above in
the same manner as they were applied to the other executives of the Company.
 
     The  majority of Mr. Heimbold's compensation  is incentive based. For 1996,
only 22% of his total  compensation was in the form  of base salary. His  annual
cash  incentive was also 22% of his total compensation. The largest portion, 56%
of the total, was comprised of long-term incentives.
 
     Mr.  Heimbold's   cash  compensation   increase  reflects   the  level   of
responsibilities  he holds as Chairman of the Board and Chief Executive Officer,
and his  compensation versus  the peer  companies group.  Mr. Heimbold  did  not
receive  a base salary increase in 1996. At the time of his 1995 salary increase
(July 1, 1995), it was decided that his next salary increase would not occur for
18 months. The change in Mr. Heimbold's base salary in the Summary  Compensation
Table reflects his receiving his current salary for all of 1996 versus 1995 when
he  was paid at this rate for only  a portion of the year. Mr. Heimbold's annual
bonus, as  was discussed  previously, is  based  upon the  degree to  which  the
overall  Company achieves  its pretax earnings  budget. For  1996, the Company's
overall performance resulted in a bonus pay-out to Mr. Heimbold equal to  100.0%
of his targeted award.
 
     Mr.  Heimbold  participates in  the  Company's long-term  performance award
plan. Pay-outs  under this  plan for  the  1996 to  1998 performance  cycle  are
contingent  upon achieving aggressive  growth objectives in  sales, earnings per
share and cash flow over a three-year performance period. To provide  additional
incentive  to produce stockholder returns to  exceed those of the peer companies
group, a  total  stockholder return  measure  is  included in  addition  to  the
financial  measures used in Mr. Heimbold's long-term  award, as was done for all
plan participants.
 
     Effective March 5,  1996, Mr.  Heimbold received  a stock  option award  of
135,000  shares. The Committee felt that  this was an appropriate award relative
to competitive practice and Mr.  Heimbold's leadership and contributions to  the
on-going strength and success of the Company.
 
     The  Committee believes that the program  it has adopted, with its emphasis
on long-term  compensation,  serves  to  focus  the  efforts  of  the  Company's
executives  on the  attainment of  a sustained high  rate of  Company growth and
profitability for the benefit of the Company and its stockholders.
 
                                       15
 


<PAGE>
<PAGE>
Deductibility of Compensation Over $1 Million
 
     In 1993, the  Omnibus Budget  Reconciliation Act  of 1993  (the 'Act')  was
enacted.  The  Act  includes  potential  limitations  on  the  deductibility  of
compensation in excess  of $1 million  paid to the  Company's five highest  paid
officers  beginning in  1995. Based  on the  regulations issued  by the Internal
Revenue Service  to implement  the  Act, the  Company  has taken  the  necessary
actions  to ensure the deductibility of payments under the annual incentive plan
and long-term awards  plans. The  Company will  continue to  take the  necessary
actions to maintain the deductibility of payments under both plans.
 
Compensation and Management Development Committee
 
                              James D. Robinson III, Chairman
                              Robert E. Allen
                              Ellen V. Futter
                              John D. Macomber
                              Andrew C. Sigler
 
PERFORMANCE GRAPHS
 
     The following graphs compare the performance of the Company for the periods
indicated  with the performance  of the Standard  & Poor's 500  Stock Index (S&P
500) and the  average performance of  a group consisting  of the Company's  peer
corporations  on a line-of-business basis. As previously noted, the corporations
making up  the  peer companies  group  are Abbott  Laboratories,  American  Home
Products  Corporation, The  Gillette Company, Johnson  & Johnson,  Eli Lilly and
Company, Merck & Co., Inc., Pharmacia-Upjohn, Inc., Pfizer, Inc., The Procter  &
Gamble  Company,  Rhone-Poulenc  Rorer  Inc.,  Schering-Plough  Corporation  and
Warner-Lambert Company. Total  Return indices reflect  reinvested dividends  and
are  weighted  using  beginning-period  market capitalization  for  each  of the
reported time  periods. This  peer companies  group  is the  group used  by  the
Company  for  comparisons  in  measuring  Company  performance  for compensation
purposes. This  group  is consistent  with  the group  used  in the  1996  Proxy
Statement.
 
                                       16
 


<PAGE>
<PAGE>
                  COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN


                            [PERFORMANCE GRAPH]
<TABLE>
<CAPTION>
                         1991       1992       1993       1994       1995       1996
<S>                      <C>        <C>        <C>        <C>        <C>        <C>
Bristol-Myers Squibb     $100       $ 79       $ 71       $ 76       $116       $153
Peer Companies Group      100         89         86         98        153        196
S&P 500                   100        108        118        120        165        203
</TABLE>
 
     Assumes $100 invested on 12/31/91 in Bristol-Myers Squibb Common Stock, S&P
500  Index  and Peer  Companies Group  Index. Values  are as  of December  31 of
specified year assuming that dividends are reinvested.
 


                 COMPARISON OF 10-YEAR CUMULATIVE TOTAL RETURN

                            [PERFORMANCE GRAPH]
<TABLE>
<CAPTION>
                         1986   1987   1988   1989   1990   1991   1992   1993   1994   1995   1996
<S>                      <C>    <C>    <C>    <C>    <C>    <C>    <C>    <C>    <C>    <C>    <C>
Bristol-Myers Squibb    $100    $103   $118   $151   $188   $255   $201   $182   $193   $296   $391
Peer Companies Group     100     110    125    182    216    334    297    287    329    512    655
S&P 500                  100     105    123    162    157    204    201    242    245    337    415
</TABLE>
 
 
     Assumes $100 invested on 12/31/86 in Bristol-Myers Squibb Common Stock, S&P
500 Index  and Peer  Companies Group  Index. Values  are as  of December  31  of
specified year assuming that dividends are reinvested.
 
                                       17
 


<PAGE>
<PAGE>
PENSION BENEFITS
 
     The  following table sets  forth the aggregate  annual benefit payable upon
retirement at normal retirement age for each level of remuneration specified  at
the listed years of service.
 
                               PENSION PLAN TABLE
 
<TABLE>
<CAPTION>
                                                              YEARS OF SERVICE
                                      ----------------------------------------------------------------
REMUNERATION                             15           20            25            30            35
- -----------------------------------   --------    ----------    ----------    ----------    ----------
 
<S>                                   <C>         <C>           <C>           <C>           <C>
$ 100,000..........................   $ 30,000    $   40,000    $   50,000    $   60,000    $   70,000
  250,000..........................     75,000       100,000       125,000       150,000       175,000
  500,000..........................    150,000       200,000       250,000       300,000       350,000
  750,000..........................    225,000       300,000       375,000       450,000       525,000
 1,000,000.........................    300,000       400,000       500,000       600,000       700,000
 1,250,000.........................    375,000       500,000       625,000       750,000       875,000
 1,500,000.........................    450,000       600,000       750,000       900,000     1,050,000
 1,750,000.........................    525,000       700,000       875,000     1,050,000     1,225,000
 2,000,000.........................    600,000       800,000     1,000,000     1,200,000     1,400,000
 2,250,000.........................    675,000       900,000     1,125,000     1,350,000     1,575,000
 2,500,000.........................    750,000     1,000,000     1,250,000     1,500,000     1,750,000
</TABLE>
 
     Pension  benefits are determined by final average annual compensation where
annual compensation  is the  sum of  the amounts  shown in  the columns  labeled
'Salary'  and 'Bonus' in  the Summary Compensation  Table. Benefit amounts shown
are straight-life annuities before the  deduction for Social Security  benefits.
The  executive  officers  named  in  the  Summary  Compensation  Table  have the
following years of credited  service for pension  plan purposes: C.A.  Heimbold,
Jr.  -- 33 years; M.E. Autera  -- 29 years; K.E. Weg --  28 years; M.F. Mee -- 3
years; and L.E. Rosenberg -- 6 years.
 
                      PROPOSAL 1 -- ELECTION OF DIRECTORS
 
     Three directors  are to  be elected  at the  meeting for  three-year  terms
ending  at the 2000 Annual Meeting. Robert  E. Allen, John D. Macomber and James
D. Robinson III have been  nominated by the Board  of Directors for election  at
this Annual Meeting. Robert E. Allen, John D. Macomber and James D. Robinson III
are presently directors of the Company. The accompanying proxy will be voted for
the Board of Directors' nominees, except where authority to so vote is withheld.
Should  any nominee be unable to serve, the  proxy will be voted for such person
as shall be designated by the Board of Directors.
 
              PROPOSAL 2 -- APPOINTMENT OF INDEPENDENT ACCOUNTANTS
 
     The  Board  of  Directors  of  Bristol-Myers  Squibb  has  appointed  Price
Waterhouse as independent accountants for the year 1997, subject to ratification
by  the stockholders.  The Audit Committee  recommended Price  Waterhouse to the
full Board of Directors. Price Waterhouse,  because of its high standing in  its
field,  is  considered  to  be eminently  qualified  to  perform  this important
function. A representative of Price Waterhouse is expected to be present at  the
Annual Meeting and will have the opportunity to make a statement if desired, and
such  representative  is  expected to  be  available to  respond  to appropriate
questions.
 
     The Board  of Directors  recommends  a vote  FOR  the ratification  of  the
appointment of Price Waterhouse.
 
     In  the event the stockholders  fail to ratify the  appointment, it will be
considered  as  a  direction  to  the  Board  of  Directors  to  select  another
independent  accounting firm.  It is  understood that  even if  the selection is
ratified, the Board of Directors, in its discretion, may direct the  appointment
of a new independent accounting firm at any time during the year if the Board of
Directors feels that such a change would be in the best interests of the Company
and its stockholders.
 
                                       18
 


<PAGE>
<PAGE>
                          PROPOSAL 3 -- APPROVAL OF AN
          INCREASE IN THE NUMBER OF AUTHORIZED SHARES OF COMMON STOCK
 
     On  December 3, 1996, the Board of Directors authorized a two-for-one stock
split of  the Company's  Common Stock  in the  form of  a stock  dividend to  be
effected to stockholders of record at the close of business on February 7, 1997.
The  Company had  a sufficient  number of authorized  shares of  Common Stock to
effect the  stock  split. The  Board  of Directors  proposes  that  stockholders
authorize  the  amendment  of  the  Company's  Certificate  of  Incorporation to
increase the number of authorized shares  of Common Stock from 1,500,000,000  to
2,250,000,000  shares. The par value  of the Common Stock  would remain at $0.10
per share. The Board of Directors recommends that such increase in the number of
authorized shares of Common Stock be approved by the stockholders.
 
     The proposed amendment to the Restated Certificate of Incorporation will be
effected by  deleting  the  introductory  paragraph of  Article  FOURTH  of  the
Company's  Restated Certificate of Incorporation, as amended, and substituting a
new introductory paragraph that reads in full as follows:
 
     'FOURTH: the  total number  of shares  of all  classes of  stock which  the
     corporation shall have authority to issue is two billion, two-hundred sixty
     million (2,260,000,000) shares consisting of:
 
          1. 2,250,000,000  shares of Common Stock of the par value of Ten Cents
             ($0.10) per share, and
 
          2. 10,000,000 shares of Preferred Stock of the par value of One Dollar
             ($1.00) per share.'
 
     As of February 28,  1997, there were 1,003,723,008  shares of Common  Stock
issued  and outstanding (exclusive of treasury  shares) and 27,197,476 shares of
Common Stock were reserved for issuance in connection with all of the  Company's
stock  plans.  Adoption of  the proposed  amendment  provides for  an additional
750,000,000 shares of Common Stock for future issuance. This would replenish the
authorized shares available for issuance before the stock split. Although  these
additional  shares would provide further flexibility, there are no present plans
for their use.
 
     The Board of Directors is of the opinion that the proposed increase in  the
number  of authorized  shares of  Common Stock  is in  the best  interest of the
Company and its stockholders. The Board  of Directors believes that the  Company
should have sufficient authorized but unissued shares for issuance in connection
with stock splits and stock dividends, implementation of employee benefit plans,
offer  of shares for  cash, mergers and acquisitions,  and other proper business
purposes. In many such situations prompt action may be required which would  not
permit  seeking  stockholder approval  to  authorize additional  shares  for the
specific transaction on a timely basis. The Board of Directors believes that  it
is  important to have the  flexibility to act promptly  in the best interests of
stockholders.
 
     The additional  shares of  Common Stock  sought by  the amendment  will  be
available  for  issuance without  further  action by  stockholders,  unless such
action is required by applicable law or the rules of any stock exchange on which
the Company's securities  may be listed.  The New York  Stock Exchange  requires
specific  stockholder  approval  as a prerequisite  to listing shares in several
instances, including  an acquisition  transaction where the present or potential
issuance  of shares could result in an  increase of 20% or more in the number of
shares of Common Stock outstanding.
 
     Although the purpose  of seeking an  increase in the  number of  authorized
shares  of Common  Stock is not  intended for anti-takeover  purposes, SEC rules
require  disclosure  of  charter  and  by-law  provisions  that  could  have  an
anti-takeover  effect. These include: (i)  Board authority under its Certificate
of Incorporation to issue one or more series of preferred stock up to a  maximum
of  approximately  10,000,000 shares  presently  available; (ii)  under  the the
Certificate of  Incorporation a  special  meeting of  stockholders may  only  be
called  by the Chairman of the Board or  the Board of Directors; (iii) under the
Certificate of  Incorporation a  classified board  of directors  with  staggered
terms  of  office  and  fair-price  payments  for  shares  in  certain  business
combinations; and (iv) a stockholder rights plan under the Amended and  Restated
Rights  Agreement, dated  as of  December 4, 1987,  between the  Company and The
Chase Manhattan Bank, N.A. (as successor to Manufacturers Hanover Trust Company)
(Rights Agreement) which could have a deterrent effect against a takeover of the
Company.
 
                                       19
 


<PAGE>
<PAGE>
     Each new share of Common Stock authorized under the proposal will represent
one half of  a purchase right  to buy one  one-thousandth of a  share under  the
rights  agreement and which right will trade automatically with the Common Stock
and become exercisable  only upon  the occurrence  of certain  events which  are
fully described in the rights agreement.
 
     The Board of Directors recommends a vote FOR the amendment to the Company's
Restated Certificate of Incorporation as described above.
 
       PROPOSAL 4 -- APPROVAL OF THE EXECUTIVE PERFORMANCE INCENTIVE PLAN
 
     The  Executive Performance Incentive Plan  (the 'Plan') provides for annual
incentive  payments  to  key  executives  of  the  Company  based  upon  Company
performance.  As  the  Report  of the  Compensation  and  Management Development
Committee discusses, the Company's compensation  programs are based on a  strong
pay-for-performance philosophy. A central element of this philosophy has been to
link  a significant portion of annual cash compensation to the attainment of the
Company's annual financial  objectives. The  Plan is intended  to continue  this
direct  linkage  between  Company  performance and  compensation.  The  Board of
Directors recommends that the  Plan be approved by  the stockholders. A copy  of
the  Plan is  included in this  Proxy Statement  as Exhibit A  and the following
description is qualified in its entirety by reference to the Plan.
 
     In the past, the  Company has awarded annual  incentives to key  executives
through the Performance Incentive Plan, originally implemented by the Company in
the  1950's. The Plan is a continuation of this former plan and benefits will be
similarly determined.
 
     The Omnibus Budget Reconciliation Act of  1993 added Section 162(m) to  the
Internal  Revenue Code (the  'Code') which generally  disallows a federal income
tax deduction to any publicly held  corporation for compensation paid in  excess
of  $1 million in any taxable year to  the chief executive officer or any of the
four other most highly compensated executive officers. Incentives paid to  these
executives  have been deductible  under the transition  rules established by the
Internal Revenue Service  to implement  Section 162(m).  The Company's  coverage
under these transition rules expires at the 1997 Annual Meeting of Stockholders.
The  Company intends  to structure  awards under  the Plan  so that compensation
resulting therefrom would be qualified 'performance based compensation' eligible
for continued deductibility with stockholder  approval. To allow the Company  to
so  qualify for such compensation,  the Company is seeking  approval of the Plan
and the material terms of performance goals applicable to the Plan.
 
     The Plan  allows for  aggregate  payments which  cannot  be more  than  two
percent  of the  Operating Pretax  Earnings of the  Company for  the fiscal year
relating to the award. If  there are no such earnings,  no payments can be  made
under  the Plan. No individual may receive as a maximum amount an annual payment
under the  Plan which  exceeds 0.15%  of the  Operating Pretax  Earnings of  the
Company  for the fiscal year relating to the awards. Payments under the Plan may
be made in either cash, Common Stock of the Company or a combination of cash and
Common Stock. The  form of payment  will be determined  by the Compensation  and
Management  Development  Committee. The  maximum amount  of  stock which  may be
issued in any  one year  is limited  to 0.2% of  the outstanding  shares of  the
Company at the beginning of the fiscal year relating to the awards.
 
PLAN ADMINISTRATION
 
     The   Plan  will  be  administered   by  the  Compensation  and  Management
Development Committee which is composed  entirely of non-employee directors  who
meet  the criteria of  'outside director' under  Section 162(m) of  the Code and
'non-employee director' under Section 16 of the Securities Exchange Act of 1934.
The Committee shall select the key  executives of the Company who shall  receive
awards, the target pay-out level and the performance targets. The Committee will
certify the level of attainment of performance targets. Currently, approximately
600 key executives are eligible to receive awards under the Plan.
 
                                       20
 


<PAGE>
<PAGE>
PERFORMANCE CRITERIA
 
     Section  162(m) requires  that performance  awards be  based upon objective
performance measures. For executives whose  compensation is, or may be,  subject
to  Section 162(m),  the performance  criteria may  include one  or more  of the
following:
 
<TABLE>
    <S>   <C>                             <C>   <C>
     a.    Earnings                        d.    Financial return ratios

     b.    Revenue                         e.    Total Shareholder Return

     c.    Operating or net cash flows     f.    Market share


</TABLE>
 
     For any  participant not  subject  to Section  162(m)  of the  Code,  other
performance  measures or objectives, whether quantitative or qualitative, may be
established. Performance  criteria  may  relate  to the  total  Company  or  any
business  unit. Performance  targets may be  set at  a specific level  or may be
expressed as relative to  the comparable measures at  comparison companies or  a
defined  index.  The  Compensation  and  Management  Development  Committee will
establish specific targets for participants.
 
AWARD DEFERRALS
 
     With  the  concurrence  of  the  Compensation  and  Management  Development
Committee,  participating executives may elect to  defer receipt of any payments
due until retirement or other termination from the Company. Any amount  deferred
will  be credited  to deferred compensation  accounts for  these executives. The
deferred funds will be valued in reference to one or more of the following:  (1)
a  fund denominated in  units based upon  the value of  Company Common Stock and
dividend payments;  (2)  units  denominated  as  an  equity  fund  reflecting  a
market-based  index measuring the rate of return on equity investments; or (3) a
fixed  income  fund  based  upon  prevailing  rates  of  return  on   cash-based
investments  experienced  by the  Company.  Additional investment  funds  may be
established by the Committee as necessary to effectively manage deferrals.
 
TERM AND AMENDMENT OF THE PLAN
 
     The Plan, if  approved by stockholders,  will be effective  for all  fiscal
years  beginning  1997 by  action of  the Board  of Directors.  The Plan  may be
amended or  discontinued by  the Board  of Directors  at any  time. However,  no
amendment  may increase the total  payments which may be  made under the Plan in
any fiscal year or the  maximum payment which may be  made to any individual  in
any fiscal year above the award limits outlined above and specified in the Plan.
Additionally,  no  amendment may  provide for  the issuance  of Common  Stock in
excess of the limits specified above.
 
FUTURE PLAN AWARDS
 
     Since future awards under the proposed  Plan will be based upon the  future
performance  of the Company, actual payments  cannot be determined at this time.
Additionally, since the proposed Plan is a continuation of the current  program,
the  1996 award payments would  not have been any different  than as is shown in
the Summary Compensation Table had the proposed Plan been in effect in 1996.
 
     The Board  of Directors  feels that  the continuation  of annual  incentive
awards  based upon Company performance  are in the best  interest of the Company
and its stockholders. Accordingly, the Board of Directors recommends a vote  FOR
the proposed Plan.
 
            PROPOSAL 5 -- APPROVAL OF THE 1997 STOCK INCENTIVE PLAN
 
     At  the Annual Meeting of May  4, 1993, stockholders approved the amendment
and restatement of the  1983 Bristol-Myers Squibb Stock  Option Plan (the  '1983
Plan').  The 1983  Plan provided  for the  granting of  Incentive Stock Options,
Nonqualified Stock Options, Stock Appreciation Rights and Long-Term  Performance
Awards.   In  1989,  the  Board  of   Directors  of  the  Company  approved  the
Bristol-Myers Squibb Restricted Stock Plan (the 'Restricted Stock Plan').
 
     Both the 1983 Plan  and the Restricted Stock  Plan were adopted to  support
the  achievement of  the Company's  business objectives  by providing incentives
linking key employees' interests to stockholder
 
                                       21
 


<PAGE>
<PAGE>
interests through  equity based  awards. These  awards are  key aspects  of  the
Company's  compensation  programs  which  are designed  to  attract,  retain and
motivate the best possible  employees to accomplish  the business objectives  of
the Company.
 
     Company  management continues to  believe that it is  in the Company's best
interests to  utilize  these  types  of  awards  as  an  integral  part  of  its
compensation  programs.  The Board  of  Directors considers  the  above outlined
purposes for these programs  to be key contributors  to the on-going success  of
the Company.
 
     The  Omnibus Budget Reconciliation Act of  1993 added Section 162(m) to the
Internal Revenue Code (the 'Code').  Section 162(m) addresses the  deductibility
of  compensation in excess of $1 million  to the Chief Executive Officer and the
four highest paid executives  of the Company. For  compensation over $1  million
paid  to these executives to be deductible,  it must be (1) performance related;
(2) administered by  outside, independent  directors; and (3)  paid pursuant  to
stockholder  approved plans. The Section 162(m)  regulations specify a number of
other items which are necessary for full compliance with these criteria.
 
     The Company's stock option awards and Long-Term Performance Awards to these
executives have been deductible  under the transition  rules established by  the
Internal  Revenue Service  to implement  Section 162(m).  The Company's coverage
under these transition rules expires at the 1997 Annual Meeting of Stockholders.
The Company intends to structure awards under the 1997 Plan so that compensation
resulting therefrom would be qualified 'performance-based compensation' eligible
for continued deductibility with stockholder  approval. To allow the Company  to
so  qualify for such compensation,  the Company is seeking  approval of the 1997
Plan and the material terms of performance goals applicable to the Plan.
 
     The 1997 Plan (the '1997 Plan') is a continuation of current programs.  For
the  most part, it continues  the 1983 Plan provisions  and practices. A copy of
the 1997 Plan is included in this Proxy Statement as Exhibit B and the following
description is qualified in its entirety by reference to the 1997 Plan.
 
     THE 1997 PLAN ADMINISTRATION -- The  1997 Plan will be administered by  the
Compensation  and Management Development Committee which is composed entirely of
non-employee directors who meet the criteria of 'outside director' under Section
162(m) of  the  Code  and  'non-employee  director'  under  Section  16  of  the
Securities Exchange Act of 1934. The Committee shall select the officers and key
employees  of the Company who shall receive options or awards, the form of those
awards, the number of shares or dollar targets of the options or awards and  all
terms  and conditions of the  options or awards. The  Committee will certify the
level of  attainment  of  performance targets.  Currently,  approximately  8,000
officers  and key employees are eligible to  receive awards under the 1997 Plan.
It is  anticipated that  approximately  2,500 officers  and key  employees  will
receive awards in any calendar year.
 
     AWARD FORMS -- Under the 1997 Plan, the Committee may grant incentive stock
options  (which meet the criteria of Section  422 of the Code) and non qualified
stock options  (options not  intended  to qualify  as incentive  stock  options)
settled in Common Stock. The Committee may also grant stock appreciation rights,
either  in tandem with stock options or on a stand alone basis. Long-term awards
may be granted either  as performance unit awards,  which are denominated  based
upon  dollar  targets, or  performance share  awards,  which are  denominated as
shares of Common Stock of the Company. The granting of performance share  awards
is  not  provided  for  under  current  plans.  The  Company  feels  that  it is
appropriate to have the  flexibility to grant  such awards in lieu  of all or  a
portion  of awards which could be granted under the current plans. The Committee
may also grant restricted stock under the 1997 Plan.
 
     MAXIMUM STOCK AWARD LEVELS  -- The maximum number  of shares available  for
awards  will not be changed from the  limits utilized under the 1983 Plan. Total
shares which may be awarded  under the 1997 Plan include  0.9% of the number  of
shares  outstanding as of  January 1, 1997  plus the number  of shares available
for, and not made subject to, grants as  of January 1, 1997 from the 1983  Plan,
less  the number of  shares made subject to  options granted in  1997. As of the
effective date of the 1997 Plan, the total number of shares available for awards
under the 1997 Plan will not exceed
 
                                       22
 


<PAGE>
<PAGE>
approximately 7,000,000  shares, reflecting  shares carried  forward from  prior
years,  the 1997 allocation of  0.9% of shares outstanding  and 1997 awards made
under the 1983 Plan.  For each subsequent year,  the number of shares  available
for  awards shall be 0.9% of the outstanding shares as of January 1 of that year
plus the shares available for, but not made subject to, awards from prior years.
Of these total available shares, no individual may receive options or awards  as
a  maximum  amount,  in any  form  allowed under  the  1997 Plan,  which  in the
aggregate exceed  1,500,000 shares  of  Common Stock  (adjusted to  reflect  the
Company's  stock split  in February 1997)  in a calendar  year. Aggregate shares
issued under performance stock awards and restricted stock awards may not exceed
10,000,000 shares over the life of the 1997 Plan.
 
     STOCK OPTION AWARDS -- As  in the 1983 Plan,  stock options awarded may  be
either  incentive stock options granted consistent  with Section 422 of the Code
or nonqualified stock  options which do  not meet the  criteria of Section  422.
Options  will expire no later than 10 years  after the date of grant and may not
be exercised prior to one year following  the date of grant. The exercise  price
of  stock options  may not be  less than  the fair market  value on  the date of
grant. The Committee  may establish  other vesting  or performance  requirements
which  must be met prior to the exercise of the stock options. Stock options may
be granted  in  tandem  with  either  stock  appreciation  rights  or  Long-Term
Performance  Awards. The  closing price  of Common Stock  on the  New York Stock
Exchange composite tape on February 28, 1997 was $65.25 on a post-split basis.
 
     The 1997 Plan provides  that options and  awards are nontransferable  other
than by the laws of descent and distribution. However, the Committee may, in its
discretion,  allow for the transferability of  stock options or restricted stock
to members of the recipient's  immediate family. Incentive stock options,  SAR's
and long-term performance awards may not be transferred.
 
     The  1997 Plan provides that the  Committee may allow participants to elect
to defer the payment of long-term  performance awards until after retirement  or
other  termination from the  Company. Additionally, the  Committee may establish
rules and  procedures which  would  allow optionees  to  defer delivery  of  the
proceeds from the exercise of stock options or stock appreciation rights. If the
proceeds  of  such  exercises  are  deferred, they  will  be  credited  with the
investment return  on  the  Company's  Common Stock.  Deferred  amounts  may  be
distributed earlier in the case of death, disability or unforeseen emergencies.
 
     LONG-TERM   PERFORMANCE  AWARDS  --  The   Committee  may  award  Long-Term
Performance Awards  in  the form  of  performance units  denominated  in  dollar
amounts  or in the form  of performance shares, denominated  in shares of Common
Stock. The Committee will establish the performance measures to be used as  well
as the performance targets to be achieved. Awards will be paid ratably according
to  the attainment of the performance targets. The Committee will also establish
the performance period which  the awards will cover.  The period cannot be  less
than three years but may be longer at the discretion of the Committee.
 
     To receive payments or distributions from Long-Term Performance Awards, the
participant  must be employed  by the Company for  the entire performance period
except in the cases  of termination due to  retirement, death or disability.  In
these  cases, a pro-rated payment or  distribution which reflects the attainment
of performance goals over the  award period will be  made to the participant.  A
one  year employment period following the beginning of the performance period is
required.
 
     No payment under a performance unit  award to a participant may exceed  the
maximum  amount of 0.15% of  the pre-tax earnings of  the Company for the fiscal
year which coincides with the final year of the performance unit period.
 
     RESTRICTED  STOCK  AWARDS  --  The  Committee  may  also  grant  shares  of
Restricted  Stock. These grants  will be subject to  the continued employment of
the participant  and  may  also  be  subject  to  performance  criteria  at  the
discretion of the Committee. If the participant's employment terminates prior to
the  completion of the  specified employment or the  attainment of the specified
performance goals, the awards will lapse and the shares returned to the  Company
as  determined  by the  Committee.  The Committee  may  provide for  a pro-rated
attainment of the performance criteria  or a pro-rated attainment of  time-based
restrictions.  However, in no case may  the Committee allow for the distribution
of shares  less  than one  year  following the  date  of an  award.  During  the
restriction period, the participant would
 
                                       23
 


<PAGE>
<PAGE>
be  entitled  to  vote  the  shares  and  receive  dividends.  Restricted  stock
certificates would bear a legend giving  notice of the restrictions relating  to
the grant.
 
     Section 162(m) requires that Performance Awards and Restricted Stock Awards
be  based upon objective performance measures to be deductible if they and other
compensation are in excess of $1 million. The performance criteria applicable to
performance and  restricted  stock  awards  may  include  one  or  more  of  the
following:
 
<TABLE>
     <S>   <C>                             <C>    <C>
     a.    Earnings                         d.    Financial return ratios

     b.    Revenue                          e.    Total Shareholder Return

     c.    Operating or net cash flows      f.    Market share

 
</TABLE>
 
     Performance  criteria may relate to the total Company or any business unit.
Performance targets  may be  set at  a specific  level or  may be  expressed  as
relative  to the comparable measures at comparison companies or a defined index.
The Compensation and  Management Development Committee  will establish  specific
targets for participants.
 
     ADJUSTMENTS  --  The  number,  class  and  price  of  stock  option awards,
Long-Term Performance Awards  and Restricted  Stock are  subject to  appropriate
adjustment  in the event of  certain changes in the  Common Stock of the Company
including stock dividends, recapitalization, mergers, consolidations, split-ups,
combinations or exchanges of shares and the like.
 
FEDERAL INCOME TAX CONSEQUENCES
 
     STOCK  OPTION  AWARDS  --  The  granting  of  Incentive  Stock  Options  or
nonqualified  Stock Options does  not result in immediate  taxable income to the
optionee.
 
     The exercise of a  nonqualified Stock Option award  will result in  taxable
income  to  the optionee.  The  amount by  which  the market  price  exceeds the
exercise price would be taxable as  ordinary income. Income tax obligations  may
be  met either  through cash payment  at the  time of exercise  or through share
withholding. At the  discretion of the  Committee, optionees may  be allowed  to
elect to defer the receipt of the taxable shares resulting from the exercise. If
such  an election  is made, the  optionee will be  liable for taxes  on the full
value of  the  shares  plus  any  accumulated  dividends  at  their  value  upon
distribution.  The Company  will receive  a tax  deduction for  the compensation
expense which corresponds to the compensation gain.
 
     The exercise of an Incentive Stock Option will not result in taxable income
to the optionee if the optionee does  not dispose of the stock within two  years
of  the date the option was granted and  one year after the option is exercised.
If these requirements are met, any gain  realized by the optionee will be  taxed
as  a long-term capital gain.  The Company will not  receive a tax deduction for
the resulting gain. If  these holding periods  are not met,  the option will  be
treated generally as a nonqualified Stock Option for tax purposes.
 
     STOCK  APPRECIATION RIGHTS  -- The granting  of a  Stock Appreciation Right
does not result in taxable income to the recipient. When the Stock  Appreciation
Right  is  exercised, the  gain will  be  considered as  ordinary income  to the
recipient for tax purposes unless a deferral of the gain is elected. The Company
will receive a corresponding tax deduction.
 
     PERFORMANCE AWARDS -- The granting of  a Performance Award does not  result
in  taxable income to the recipient. When  the Award is paid or distributed, the
full value paid  or distributed  will be considered  as ordinary  income to  the
recipient  unless  a deferral  of the  payment or  distribution is  elected. The
Company will receive a corresponding tax deduction.
 
     RESTRICTED STOCK AWARDS  -- The granting  of an award  of Restricted  Stock
does  not result in taxable income to  the recipient unless the recipient elects
to report  the award  as taxable  income  under Section  83(b) of  the  Internal
Revenue  Code. Absent  such an  election, the value  of the  award is considered
taxable income once it is vested and distributed. Dividends are paid  concurrent
with,  and in an amount equal to, ordinary dividends and are taxable as paid. If
a Section 83(b) election  is made, the recipient  recognizes ordinary income  in
the  amount of the total value  on the date of grant  and the Company receives a
corresponding tax deduction. Any gain or loss subsequently experienced will be a
capital gain  or loss  to the  recipient and  the Company  does not  receive  an
additional tax deduction.
 
                                       24
 


<PAGE>
<PAGE>
     DEFERRAL  PROVISIONS -- The 1997 Plan contains provisions which would allow
the Committee  to establish  rules and  regulations permitting  the deferral  of
payments  or the distribution of awards upon the  election to do so by the award
recipient. The establishment of such  deferral provisions, if elected, would  be
done in compliance with applicable tax law.
 
FUTURE PLAN AWARDS
 
     As  outlined above,  the proposed 1997  Plan is a  continuation of existing
plans intended to  ensure the  continued deductibility of  awards under  Section
162(m)  of the Internal Revenue Code. If the  1997 Plan had been in place during
1996, management does not  believe that the decisions  made by management or  by
the  Compensation and Management Development Committee would have been different
than those outlined in the Summary Compensation Table, Stock Option Award  Table
and  Long-Term  Award Table  on  pages 11  through  13. Those  tables  should be
referred to in order  to assess the  level and type of  awards which would  have
been made under the 1997 Plan.
 
TERM AND AMENDMENT OF 1997 PLAN
 
     The  1997 Plan, if approved by stockholders, will be effective May 6, 1997.
It will expire on May  31, 2002, unless suspended  or discontinued by action  of
the  Board of Directors. The Board may amend the Plan as appropriate but may not
extend the  1997 Plan  beyond  its expiration,  increase  the number  or  shares
available  under the 1997 Plan or allow  for the issuance of stock options below
the Fair Market Value on the date of grant without the approval of stockholders.
 
     Accordingly, the Board of Directors recommends a vote FOR the 1997 Plan.
 
                       PROPOSAL 6 -- STOCKHOLDER PROPOSAL
                    RELATING TO ANNUAL ELECTION OF DIRECTORS
 
     Mrs. Evelyn  Y. Davis,  Watergate Office  Building, 2600  Virginia  Avenue,
N.W.,  Suite 215,  Washington, D.C.  20037, who  holds of  record 120  shares of
Common Stock,  has informed  the Company  that  she intends  to present  to  the
meeting the following resolution:
 
     RESOLVED: 'That the shareholders of Bristol-Myers Squibb recommend that the
     Board  of Directors take  the necessary steps to  reinstate the election of
     directors ANNUALLY,  instead  of  the stagger  system  which  was  recently
     adopted.'
 
     REASONS:  'Until recently,  directors of Bristol-Myers  Squibb were elected
     annually by all shareholders.'
 
     'The great majority of  New York Stock  Exchange listed corporations  elect
     all their directors each year.'
 
     'This   insures  that  ALL  directors  will  be  more  accountable  to  ALL
     shareholders  each   year   and   to  a   certain   extent   prevents   the
     self-perpetuation of the Board.'
 
     'Last year the owners of 158,355,299 shares, representing approximately 43%
     of shares voting, voted FOR this proposal.'
 
     'If you AGREE, please mark your proxy FOR this resolution.'
 
BOARD OF DIRECTORS' POSITION
 
     In  1984 the stockholders of  the Company decided, by  a vote at the Annual
Meeting, to divide the Board of Directors into three classes with the number  of
directors  in each class being as nearly equal as possible. Each director serves
a three-year term and directors  for one of the  three classes are elected  each
year.  Similar procedures for this staggered election approach have been adopted
by many major corporations and, in fact, more than half of the other Fortune 500
companies provide for the election of their directors in this manner.
 
     The staggered election of  directors is intended  to provide continuity  of
experienced  directors  on the  Board and  prevent a  precipitous change  in the
composition of the Board. With staggered elections,
 
                                       25
 


<PAGE>
<PAGE>
at least two annual stockholder meetings would be required to effect a change in
control of the Board of Directors. One benefit derived from that situation is an
enhancement of management's ability to negotiate in the best interest of all the
stockholders with a person seeking to gain control of the corporation. A further
benefit is the assurance  of continuity and stability  in the management of  the
business  and affairs  of the  Company since  a majority  of the  directors will
always have prior experience as directors of the Company.
 
     At the time the classified board approach was adopted, it was supported  by
over  70% of the stockholders voting on  the proposal. For eleven straight years
the same  proponent  has proposed  this  resolution challenging  our  classified
board.  For eleven straight  years the stockholders  have defeated this proposal
and supported the classified board approach.
 
     Accordingly, the Board of Directors recommends a vote AGAINST the  proposed
resolution.
 
                              1998 PROXY PROPOSALS
 
     Stockholder  proposals  relating to  the Company's  1998 Annual  Meeting of
Stockholders must be received by the Company at its principal executive offices,
345 Park Avenue,  New York, New  York 10154, attention  Corporate Secretary,  no
later than November 21, 1997.
 
                                       26



<PAGE>
<PAGE>
                                                                       EXHIBIT A
 
                          BRISTOL-MYERS SQUIBB COMPANY
                      EXECUTIVE PERFORMANCE INCENTIVE PLAN
 
     1.  PURPOSE: The purpose  of the Executive  Performance Incentive Plan (the
'Plan') is to  promote the interests  of the Bristol-Myers  Squibb Company  (the
'Company')   and  its  stockholders  by  providing  additional  compensation  as
incentive to certain  key executives  of the  Company and  its Subsidiaries  and
Affiliates  who contribute  materially to  the success  of the  Company and such
Subsidiaries and Affiliates.
 
     2. DEFINITIONS: The following  terms when used in  the Plan shall, for  the
purposes of the Plan, have the following meanings:
 
          (a)  'Affiliate' shall  mean any  entity in  which the  Company has an
     ownership interest of at least 20%.
 
          (b) 'Code' shall mean the Internal Revenue Code of 1986, as amended.
 
          (c)  'Company'  shall  mean  the  Bristol-Myers  Squibb  Company,  its
     subsidiaries and affiliates.
 
          (d)  'Exchange Act' shall mean the Securities Exchange Act of 1934, as
     amended.
 
          (e) 'Retirement'  shall  mean  termination of  the  employment  of  an
     employee with the Company or a Subsidiary or Affiliate on or after
 
             (i) the employee's 65th birthday
 
           or
 
             (ii)  the  employee's 55th  birthday having  completed 10  years of
        service with the Company.
 
          (f)  'Subsidiary'  shall  mean  any  corporation  which  at  the  time
     qualifies   as  a  subsidiary  of  the  Company  under  the  definition  of
     'subsidiary corporation' in Section 424 of the Code.
 
     3. ADMINISTRATION: The Plan shall be administered under the supervision  of
the  Board of Directors  of the Company  (the 'Board') which  shall exercise its
powers, to the extent herein provided, through the agency of a Compensation  and
Management  Development Committee (the 'Committee')  which shall be appointed by
the Board. The Committee shall consist of not less than three (3) members of the
Board who meet  the definition of  'outside directors' under  the provisions  of
Section  162(m) of the Code and the definition of 'non-employee directors' under
the provisions  of the  Exchange Act  or the  regulations or  rules  promulgated
thereunder.
 
     The  Committee,  from  time  to  time,  may  adopt  rules  and  regulations
('Regulations') for carrying  out the provisions  and purposes of  the Plan  and
make  such determinations, not inconsistent  with the terms of  the Plan, as the
Committee shall deem appropriate. The Committee  may alter, amend or revoke  any
Regulation  adopted. The interpretation and construction of any provision of the
Plan by the Committee shall, unless otherwise determined by the Board, be  final
and conclusive.
 
     The  Committee may delegate its responsibilities for administering the Plan
to a committee of  key executives as the  Committee deems necessary. Any  awards
under  the  Plan  to  members  of  this  committee  and  to  such  other  of the
Participants as  may  be determined  from  time to  time  by the  Board  or  the
Committee shall be referred to the Committee or Board for approval. However, the
Committee  may not delegate its responsibilities  under the Plan relating to any
executive who is subject to the provisions  of Section 162(m) of the Code or  in
regard to the issuance of any stock under Section 6(c).
 
     4.  PARTICIPATION: 'Participants' in the Plan  shall be such key executives
of the Company as may be designated by the Committee to participate in the  Plan
with respect to each fiscal year.
 
     5. PERFORMANCE INCENTIVE AWARDS:
 
          (a)  For  each  fiscal  year  of  the  Company,  the  Committee  shall
     determine:
 
             (i) The Company, Subsidiaries  and/or Affiliates to participate  in
        the Plan for such fiscal year.
 
                                      A-1
 


<PAGE>
<PAGE>
             (ii)  The names  of those key  executives whom  it considers should
        participate in the Plan for such fiscal year.
 
             (iii) The basis(es)  for determining  the amount of  the Awards  to
        such Participants, including the extent, if any, to which payment of all
        or part of an Award will be dependent upon the attainment by the Company
        or  any Subsidiary or Affiliate or  subdivision thereof of any specified
        performance goal or objective. Performance criteria for Awards under the
        Plan may  include one  or more  of the  following operating  performance
        measures:
 
<TABLE>
     <S>   <C>                              <C>    <C>
     a.    Earnings                          d.    Financial return ratios

     b.    Revenue                           e.    Total Shareholder Return

     c.    Operating or net cash flows       f.    Market share

 
</TABLE>
 
             g.  For any Participant not subject  to Section 162(m) of the Code,
        other  performance  measures  or  objectives,  whether  quantitative  or
        qualitative, may be established.
 
        The  Committee  shall establish  the specific  targets for  the selected
        measures. These  targets  may be  set  at a  specific  level or  may  be
        expressed  as relative to the comparable measure at comparison companies
        or a defined index.
 
             (iv) If  a  percentage  of an  Award  shall  be deferred  or  if  a
        Participant  may request the Committee to  approve deferred payment of a
        percentage (not less than 25%) of an Award (the 'Deferred Portion'). Any
        Award or portion of Award which the Committee does not require  deferral
        of or the Participant does not request deferral of shall be paid subject
        to  the provisions of Section 6 (the 'Current Portion'). Any Award which
        includes a Deferred Portion shall be subject to the terms and conditions
        stated  in  Section  10  and  in  any  Regulations  established  by  the
        Committee.
 
          (b)  At any  time after  the commencement of  a fiscal  year for which
     Awards have been determined, but prior to the close thereof, the  Committee
     may,  in  its discretion,  eliminate or  add  Participants, or  increase or
     decrease the Award of any Participant; but the Committee may not alter  any
     election  made relative to  establishing a Deferred Portion  of an Award or
     which would cause any Award to  lose deductibility under Section 162(m)  of
     the Code. Any changes or additions with respect to Awards of members of any
     committee established to oversee the Plan shall be referred to the Board or
     Committee, as appropriate, for approval.
 
     6. PAYMENT OF CURRENT PORTION OF PERFORMANCE INCENTIVE AWARDS:
 
          (a)  Subject to such forfeitures of Awards and other conditions as are
     provided in the Plan, the Awards made to Participants shall be paid to them
     or their beneficiaries as follows:
 
             (i) As soon as  practicable after the end  of the fiscal year,  the
        Committee shall determine the extent to which Awards have been earned on
        the  basis  of the  actual performance  in  relation to  the established
        performance objectives as established for that fiscal year. Such  Awards
        are  only payable to the extent that the Participant has performed their
        duties to the satisfaction of the Committee.
 
             (ii) While no  Participant has  an enforceable right  to receive  a
        Current  Portion until  the end  of the fiscal  year as  outlined in (i)
        above, payments on account of  the Current Portion may be  provisionally
        made in accordance with the Regulations, based on tentative estimates of
        the  amount of the Award. A Participant  shall be required to refund any
        portion or all of such payments in order that the total payments may not
        exceed the Current Portion as finally determined, or if the  Participant
        shall  forfeit  their  Award  for any  reason  during  the  fiscal year.
        However, any Participant subject to Section  162(m) of the Code may  not
        receive such provisional payments.
 
          (b)  There shall  be deducted  from all  payments of  Awards any taxes
     required to be withheld by any government entity and paid over to any  such
     government  in respect of any such payment. Unless otherwise elected by the
     Participant, such deductions  shall be at  the established Withholding  Tax
     Rate.  Participants  may elect  to have  the deduction  of taxes  cover the
     amount of  any Applicable  Tax  (the amount  of  Withholding Tax  plus  the
     incremental amount determined on the basis of the highest marginal tax rate
     applicable to such Participant).
 
                                      A-2
 


<PAGE>
<PAGE>
          (c)  Form of  Payment. The  Committee shall  determine whether payment
     with respect to the  Current Portion of  an Award, or to  the payment of  a
     Deferred  Portion made  under the provisions  of Section 10,  shall be made
     entirely in cash, entirely in Common Stock of the Company, or partially  in
     cash  and partially in  Common Stock. Further,  if the Committee determines
     that payment should  be made  in the form  of Restricted  Shares of  Common
     Stock  of the Company, the Committee shall designate the restrictions which
     will  be  placed  upon  the  Common   Stock  and  the  duration  of   those
     restrictions. For any fiscal year, the Committee may not cause Awards to be
     made  under this provision which would result  in the issuance, either on a
     current or restricted basis, of more than two-tenths of one percent of  the
     number  of shares of Common Stock of  the Company issued and outstanding as
     of January 1 of the fiscal year relating to the payment.
 
     7. MAXIMUM  PAYMENTS UNDER  THE  PLAN: Payments  under  the Plan  shall  be
subject to the following maximum levels.
 
          (a)  Total Payments.  The total amount  of Awards paid  under the Plan
     relating to fiscal year may not exceed two percent of the operating  pretax
     earnings for the Company in that fiscal year.
 
          (b)  Maximum Individual Award. The maximum amount which any individual
     Participant may receive  relating to any  fiscal year may  not exceed  0.15
     percent  of the  operating pretax earnings  for the Company  in that fiscal
     year.
 
     8. CONDITIONS IMPOSED  ON PAYMENT  OF AWARDS: Payment  of each  Award to  a
Participant  or  to  the  Participant's  beneficiary  shall  be  subject  to the
following provisions and conditions:
 
          (a) Rights to Awards. No Participant  or any person claiming under  or
     through the Participant shall have any right or interest, whether vested or
     otherwise, in the Plan or in any Award thereunder, contingent or otherwise,
     unless  and until all of  the terms, conditions and  provisions of the Plan
     and the Regulations that effect such Participant or such other person shall
     have  been  complied  with.  Nothing  contained  in  the  Plan  or  in  the
     Regulations  shall require  the Company to  segregate or  earmark any cash,
     shares or stock or other property. Neither the adoption of the Plan nor its
     operation shall in any way affect the rights and power of the Company or of
     any Subsidiary or Affiliate to dismiss and/or discharge any employee at any
     time.
 
          (b) Assignment or Pledge of Rights of Participant. No rights under the
     Plan, contingent  or  otherwise, shall  be  assignable or  subject  to  any
     encumbrance,  pledge or charge of any  nature except that a Participant may
     designate a beneficiary pursuant to the provisions of Section 9 hereof.
 
          (c) Rights  to Payments.  No  absolute right  to  any Award  shall  be
     considered  as having accrued to any Participant  prior to the close of the
     fiscal year with  respect to which  an Award  is made and  then such  right
     shall  be absolute  only with respect  to any Current  Portion thereof; the
     Deferred Portion will continue to be forfeitable and subject to all of  the
     conditions  of the Plan. No Participant shall have any enforceable right to
     receive any Award  made with  respect to  a fiscal  year or  to retain  any
     payment  made with respect  thereto if for any  reason (death included) the
     Participant, during such entire fiscal year, has not performed their duties
     to the satisfaction of the Company.
 
     9. DESIGNATION  OF BENEFICIARY:  A Participant  may name  a beneficiary  to
receive  any payment to which the Participant  may be entitled under the Plan in
the event  of  their death,  on  a  form to  be  provided by  the  Committee.  A
Participant may change their beneficiary from time to time in the same manner.
 
     If  no designated beneficiary  is living on  the date on  which any payment
becomes payable to a Participant's beneficiary, such payment will be payable  to
the  person  or persons  in the  first  of the  following classes  of successive
preference:
 
          (a) Widow or Widower, if then living
 
          (b) Surviving children, equally
 
          (c) Surviving parents, equally
 
          (d) Surviving brothers and sisters, equally
 
          (e) Executors or administrators
 
                                      A-3
 


<PAGE>
<PAGE>
and the term  'beneficiary' as used  in the  Plan shall include  such person  or
persons.
 
     10.  DEFERRAL  OF PAYMENTS:  Any portion  of an  Award deemed  the Deferred
Portion under Section
5(a)(iv) shall be subject to the following:
 
          (a) The Committee will, in  its sole discretion, determine whether  or
     not  a Deferred Portion may be elected by the Participant under an Award or
     if a Deferred Portion shall be required. If a Deferred Portion election  is
     permitted  for an Award, the  Committee will establish guidelines regarding
     the date by which such deferral election by the Participant must be made in
     order to be effective.
 
          (b) Concurrent with the  establishment of a  Deferred Portion for  any
     Award,  the Participant  shall determine,  subject to  the approval  of the
     Committee, the portion of any Participant's Deferred Portion that is to  be
     valued  by  reference  to  the  Performance  Incentive  Fixed  Income  Fund
     (hereinafter referred to as the 'Fixed  Income Fund'), the portion that  is
     to  be  valued  by  reference  to  the  Performance  Incentive  Equity Fund
     (hereinafter referred to as the 'Equity  Fund'), the portion that is to  be
     valued  by  reference  to  the  Performance  Incentive  Company  Stock Fund
     (hereinafter referred to as the 'Stock Fund') and the portion that shall be
     valued by reference to  any other fund(s) which  may be established by  the
     Committee for this purpose.
 
          (c)  Prior to the  beginning of each fiscal  year, the Committee shall
     determine if the Fund(s) used to  value the account of any Participant  may
     be  changed from the Fund currently used  to any other Fund established for
     use under this  Plan. Any such  determination relating to  a member of  the
     Committee shall be referred to the Board (or such Committee of the Board as
     may be designated by the Board) for approval.
 
          (d)  Payment of the total amount  of a Participant's Deferred Portions
     shall be  made  to  the Participant,  or,  in  case of  the  death  of  the
     Participant  prior to the commencement of payments on account of such total
     amount, to  the Participant's  beneficiary, in  installments commencing  as
     soon  as practical after the Participant shall cease, by reason of death or
     otherwise, to be an employee  of the Company. In case  of the death of  any
     Participant  after the commencement of payments  on account of the total of
     the Deferred  Portions, the  then remaining  unpaid balance  thereof  shall
     continue to be paid in installments, at such times and in such manner as if
     such  Participant were living, to  the beneficiary(ies) of the Participant.
     However, the Committee shall possess absolute discretion to accelerate  the
     time of payment of any remaining unpaid balance of the Deferred Portions to
     any  extent that it shall deem  equitable and desirable under circumstances
     where the Participant at the time of payment shall no longer be an employee
     of the Company or shall have died.
 
          (e) Conduct of  Participant Following Termination  of Employment.  If,
     following  the date on which a Participant shall cease to be an employee of
     the Company,  the  Participant  shall  at  any  time  either  discloses  to
     unauthorized  persons confidential information relative  to the business of
     any of the Company or otherwise act or conduct themselves in a manner which
     the Committee shall determine is inimical or contrary to the best  interest
     of  the Company,  the Company's obligation  to make any  further payment on
     account of  the  Deferred  Portions of  such  Participant  shall  forthwith
     terminate.
 
          (f)  Assignment  of  Rights  by  Participant  or  Beneficiary.  If any
     Participant or beneficiary of a  Participant shall attempt to assign  their
     rights under the Plan in violation of the provisions thereof, the Company's
     obligation  to make any further payments to such Participant or beneficiary
     shall forthwith terminate.
 
          (g) Determination of  Breach of Conditions.  The determination of  the
     Committee  as to whether an event has occurred resulting in a forfeiture or
     a termination or reduction of  the Company's obligation in accordance  with
     the foregoing provisions of this paragraph 10 shall be conclusive.
 
          (h)  Fund Composition and Valuation. Deferred Portions of Awards under
     the Plan shall be valued and maintained as follows:
 
             (i)  In  accordance  with  the  provisions,  and  subject  to   the
        conditions,  of the  Plan and the  Regulations, the  Deferred Portion as
        established by the Committee shall be valued in
 
                                      A-4
 


<PAGE>
<PAGE>
        reference to the  Participants' account(s)  in the Equity  Fund, in  the
        Fixed  Income Fund,  in the  Company Stock Fund,  and in  any other Fund
        established under this  Plan. Account  balances shall  be maintained  as
        dollar  values, units or share equivalents as appropriate based upon the
        nature of the fund. For unit  or share-based funds, the number of  units
        or  shares credited  shall be based  upon the established  unit or share
        value as of the last day of  the quarter preceding the crediting of  the
        Deferred Portion.
 
             (ii) Investment income credited to Participants' accounts under the
        Fixed  Income Fund shall  be determined by the  Committee based upon the
        prevailing rates of  return experienced by  the Company. The  investment
        income   credited  to  participants  under  the  Equity  Fund  shall  be
        established based upon an established  market index reflecting the  rate
        of  return on equity investments.  The Company shall advise Participants
        of the specific measures used and the current valuations of these  Funds
        as  appropriate to facilitate deferral decisions, investment choices and
        to communicate payout levels.  The Company Stock  Fund shall consist  of
        units  valued as  one share  of Common Stock  of the  Company (par value
        $.10).
 
             (iii) Nothing contained  in the Fund  definitions in  subparagraphs
        10(h)(i)  and 10(h)(ii) above shall require  the Company to segregate or
        earmark any  cash, shares,  stock or  other property  to determine  Fund
        values or maintain Participant account levels.
 
             (iv)  Alternative  Funds. The  establishment  of the  'Fixed Income
        Fund',  the  'Equity  Fund'  and   the  'Stock  Fund'  as  detailed   in
        subparagraphs  (i) and  (ii) of  this paragraph  shall not  preclude the
        right of  the  Committee  to  direct  the  establishment  of  additional
        investment funds ('Funds').
 
     In  establishing such Funds, the Committee  shall determine the criteria to
be used for determining the value of such Funds.
 
          (i)  Accelerated  Distributions.  The  Committee  may,  at  its   sole
     discretion,  allow  for  the  early  payment  of  a  Participant's Deferred
     Portion(s) in the event of an 'unforeseeable emergency'. An  'unforeseeable
     emergency'  is defined  as an  unanticipated emergency  caused by  an event
     beyond the control of the Participant that would result in severe financial
     hardship if the distribution were  not permitted. Such distributions  shall
     be  limited to the  amount necessary to  sufficiently address the financial
     hardship. Any distributions under this  provision shall be consistent  with
     all rules and regulations established under the Code.
 
     11. MISCELLANEOUS:
 
          (a)  By accepting  any benefits under  the Plan,  each Participant and
     each person claiming under or through  him shall be conclusively deemed  to
     have  indicated acceptance and ratification of,  and consent to, any action
     taken or made to be taken or made under the Plan by the Company, the Board,
     the Committee or any other committee appointed by the Board.
 
          (b) Any action taken or decision  made by the Company, the Board,  the
     Committee,  or any other committee appointed by the Board arising out of or
     in connection  with  the construction,  administration,  interpretation  or
     effect  of the  Plan or  of the Regulations  shall lie  within its absolute
     discretion, as the case  may be, and shall  be conclusive and binding  upon
     all   Participants  and   all  persons   claiming  under   or  through  any
     Participation.
 
          (c) No member  of the  Board, the  Committee, or  any other  committee
     appointed by the Board shall be liable for any act or failure to act of any
     other  member,  or of  any  officer, agent  or  employee of  such  Board or
     Committee, as the case may be, or for any act or failure to act, except  on
     account  of their own acts done in bad faith. The fact that a member of the
     Board shall then  be, shall theretofore  have been or  thereafter may be  a
     Participant  in the Plan shall not disqualify  them from voting at any time
     as a director with regard to any matter concerning the Awards, or in  favor
     of  or against any amendment or alteration  of the Plan, provided that such
     amendment or alteration shall provide no benefit for directors as such  and
     provided that such amendment or alteration shall be of general application.
 
          (d)  The Board, the Committee, or any other committee appointed by the
     Board may rely upon any information supplied to them by any officer of  the
     Company or any Subsidiary and may rely
 
                                      A-5
 


<PAGE>
<PAGE>
     upon  the advice  of counsel in  connection with the  administration of the
     Plan and shall be fully protected in relying upon information or advice.
 
          (e) Notwithstanding anything to the contrary in the Plan, neither  the
     Board  nor the Committee shall have any  authority to take any action under
     the Plan where such  action would affect the  Company's ability to  account
     for any business combination as a 'pooling of interests.'
 
     12.  AMENDMENT OR  DISCONTINUANCE: The Board  may alter,  amend, suspend or
discontinue the Plan, but may not, without approval of the holders of a majority
of the Company's Common Stock ($0.10 par value) and $2.00 Convertible  Preferred
Stock ($1 par value) make any alteration or amendment thereof which would permit
the  total  payments under  the  Plan for  any  year to  exceed  the limitations
provided in paragraph 7 hereof  or to allow for  the issuance of Company  Common
Stock in excess of the limitation provided in paragraph 6(c).
 
     13.  EFFECTIVE  DATE:  The Plan  will  be  effective for  all  fiscal years
beginning with  1997 by  action of  the Board  of Directors  conditioned on  and
subject  to approval of the Plan, by a vote  of the holders of a majority of the
shares of Common  Stock and  $2.00 Convertible  Preferred Stock  of the  Company
present  in person or  by proxy at a  duly held stockholders  meeting at which a
quorum representing a majority of all outstanding voting stock is present.
 
                                      A-6



<PAGE>
<PAGE>
                                                                       EXHIBIT B
 
                          BRISTOL-MYERS SQUIBB COMPANY
                           1997 STOCK INCENTIVE PLAN
 
     1.  PURPOSE: The purpose of the 1997  Stock Incentive Plan is to secure for
the Company  and its  stockholders the  benefits of  the incentive  inherent  in
common  stock ownership by the officers and key employees of the Company and its
Subsidiaries and Affiliates who  will be largely  responsible for the  Company's
future  growth  and  continued  financial  success  and  by  providing long-term
incentives in addition to current compensation to certain key executives of  the
Company  and its Subsidiaries and Affiliates who contribute significantly to the
long-term performance  and  growth of  the  Company and  such  Subsidiaries  and
Affiliates.  It is intended that the former purpose will be effected through the
granting of  stock  options,  stock appreciation  rights,  dividend  equivalents
and/or  restricted stock  under the  Plan and  that the  latter purpose  will be
effected  through  an   award  conditionally  granting   performance  units   or
performance  shares under the Plan, either  independently or in conjunction with
and related to a nonqualified stock option grant under the Plan.
 
     2. DEFINITIONS: For purposes of this Plan:
 
          (a) 'Affiliate' shall  mean any  entity in  which the  Company has  an
     ownership interest of at least 20%.
 
          (b) 'Code' shall mean the Internal Revenue Code of 1986, as amended.
 
          (c)  'Common Stock' shall  mean the Company's  common stock (par value
     $.10 per share).
 
          (d)  'Company'  shall  mean  the  Issuer  (the  Bristol-Myers   Squibb
     Company), its Subsidiaries and Affiliates.
 
          (e) 'Disability' or 'Disabled' shall mean qualifying for and receiving
     payments  under a disability pay  plan of the Company  or any Subsidiary or
     Affiliate.
 
          (f) 'Exchange Act' shall mean the Securities Exchange Act of 1934,  as
     amended.
 
          (g)  'Fair Market Value'  shall mean the  average of the  high and low
     sale prices of a share of Common Stock on the New York Stock Exchange, Inc.
     composite tape on the date of measurement  or on any date as determined  by
     the Committee and if there were no trades on such date, on the day on which
     a trade occurred next preceding such date.
 
          (h) 'Issuer' shall mean the Bristol-Myers Squibb Company
 
          (i)  'Prior  Plan' shall  mean the  Bristol-Myers Squibb  Company 1983
     Stock Option Plan  as amended and  restated effective as  of September  10,
     1996.
 
          (j)  'Retirement'  shall  mean  termination of  the  employment  of an
     employee with the Company or a Subsidiary or Affiliate on or after (i)  the
     employee's  65th  birthday  or (ii)  the  employee's 55th  birthday  if the
     employee  has  completed  10  years  of  service  with  the  Company,   its
     Subsidiaries  and/or its Affiliates. For purposes  of this Section 2(j) and
     all other purposes of this Plan, Retirement shall also mean termination  of
     employment of an employee with the Company or a Subsidiary or Affiliate for
     any  reason  (other  than the  employee's  death,  disability, resignation,
     willful misconduct or activity deemed  detrimental to the interests of  the
     Company)  where, on termination,  the employee's age  plus years of service
     (rounded up to the  next higher whole  number) equals at  least 70 and  the
     employee   has  completed  10  years  of  service  with  the  Company,  its
     Subsidiaries and/or its Affiliates.
 
          Furthermore, an employee who makes an election to retire under Article
     19  of  the  Bristol-Myers  Squibb  Company  Retirement  Income  Plan  (the
     'Retirement  Income  Plan')  shall have  any  additional years  of  age and
     service which are credited under Article  19 of the Retirement Income  Plan
     taken  into account when determining such  employee's age and service under
     this Section 2(j). Such election shall be deemed a Retirement for  purposes
     of this Section 2(j) and all other purposes of this Plan.
 
                                      B-1
 


<PAGE>
<PAGE>
          (k)  'Subsidiary'  shall  mean  any  corporation  which  at  the  time
     qualifies  as  a  subsidiary  of  the  Company  under  the  definition   of
     'subsidiary corporation' in Section 424 of the Code.
 
     3. AMOUNT OF STOCK: The amount of stock which may be made subject to grants
of  options or awards of performance units  under the Plan in calendar year 1997
shall not exceed an amount equal to the amount of shares available for, and  not
made subject to, grants of options or awards under the Prior Plan as of February
28, 1997. With respect to each succeeding year, the amount of stock which may be
made  subject to grants of options or awards of performance units under the Plan
shall not exceed an amount  equal to (i) 0.9% of  the outstanding shares of  the
Company's  Common Stock on January 1 of  such year plus, subject to this Section
3, (ii) in any year the number of shares equal to the amount of shares that were
available for grants and awards in the prior year but were not made subject to a
grant or award  in such  prior year  and (iii) the  number of  shares that  were
subject  to options or awards  granted hereunder or under  the Prior Plan, which
options or  awards  terminated  or  expired in  the  prior  year  without  being
exercised. No individual may be granted options or awards under Sections 6, 7 or
8  in the aggregate, in  respect of more than  1,500,000 shares of the Company's
Common Stock in a calendar  year; upon a change in  stock the maximum number  of
shares  shall be adjusted in  number and kind pursuant  to Section 10. Aggregate
shares issued under  performance share  awards made  pursuant to  Section 7  and
restricted  stock awards  made pursuant to  Section 8 may  not exceed 10,000,000
shares over  the  life  of  the  Plan. Common  Stock  issued  hereunder  may  be
authorized  and reissued shares or issued shares  acquired by the Company or its
Subsidiaries on the market or otherwise.
 
     4. ADMINISTRATION: The Plan shall be administered under the supervision  of
the  Board of Directors of  the Company which shall  exercise its powers, to the
extent herein  provided, through  the agency  of a  Compensation and  Management
Development Committee (the 'Committee') which shall be appointed by the Board of
Directors of the Company. The Committee shall consist of not less than three (3)
members  of the Board  who meet the  definition of 'outside  director' under the
provisions of Section  162(m) of the  Code and the  definition of  'non-employee
directors'  under the  provisions of  the Exchange  Act or  rules or regulations
promulgated thereunder. No member  of the Committee shall  have been within  one
year  prior to  appointment to,  or while serving  on, the  Committee granted or
awarded equity securities of the Company pursuant  to this or any other plan  of
the  Company except to the extent that participation in any such plan or receipt
of any such  grant or award  would not adversely  affect the Committee  member's
status as a 'nonemployee director' or as an 'outside director'.
 
     The  Committee,  from  time  to  time,  may  adopt  rules  and  regulations
('Regulations') for carrying  out the provisions  and purposes of  the Plan  and
make  such other determinations, not inconsistent with the terms of the Plan, as
the Committee shall deem appropriate. The interpretation and construction of any
provision of the Plan by the Committee shall, unless otherwise determined by the
Board of Directors, be final and conclusive.
 
     The Committee  shall  maintain  a  written record  of  its  proceedings.  A
majority  of the Committee shall constitute a quorum, and the acts of a majority
of the members  present at any  meeting at which  a quorum is  present, or  acts
unanimously approved in writing, shall be the acts of the Committee.
 
     5. ELIGIBILITY: Options and awards may be granted only to present or future
officers  and key employees of the  Company and its Subsidiaries and Affiliates,
including Subsidiaries and Affiliates  which become such  after the adoption  of
the  Plan. Any officer or key employee of  the Company or of any such Subsidiary
or Affiliate shall be eligible  to receive one or  more options or awards  under
the  Plan. Any director who is not an  officer or employee of the Company or one
of its Subsidiaries or  Affiliates and any member  of the Committee, during  the
time  of the  member's service  as such  or thereafter,  shall be  ineligible to
receive an option or award under the  Plan. The adoption of this Plan shall  not
be deemed to give any officer or employee any right to an award or to be granted
an option to purchase Common Stock of the Company, except to the extent and upon
such terms and conditions as may be determined by the Committee.
 
     6.  STOCK OPTIONS: Stock options under  the Plan shall consist of incentive
stock options  under Section  422  of the  Code  or nonqualified  stock  options
(options  not intended to qualify as  incentive stock options), as the Committee
shall   determine.    In   addition,    the    Committee   may    grant    stock
 
                                      B-2
 


<PAGE>
<PAGE>
appreciation  rights  in conjunction  with an  option, as  set forth  in Section
6(b)(11), or may grant  awards in conjunction  with an option,  as set forth  in
Section 6(b)(10) (an 'Associated Option').
 
     Each option shall be subject to the following terms and conditions:
 
          (a)  Grant of Options. The Committee shall (1) select the officers and
     key employees of the  Company and its Subsidiaries  and Affiliates to  whom
     options  may from time to time  be granted, (2) determine whether incentive
     stock options  or  nonqualified  stock  options  are  to  be  granted,  (3)
     determine the number of shares to be covered by each option so granted, (4)
     determine  the terms and conditions (not inconsistent with the Plan) of any
     option granted hereunder  (including but not  limited to restrictions  upon
     the options, conditions of their exercise, or on the shares of Common Stock
     issuable  upon exercise thereof), (5)  determine whether nonqualified stock
     options or incentive  stock options  granted under the  Plan shall  include
     stock  appreciation  rights  and,  if so,  shall  determine  the  terms and
     conditions  thereof  in  accordance  with  Section  6(b)(11)  hereof,   (6)
     determine  whether any  nonqualified stock  options granted  under the Plan
     shall be Associated Options, and (7) prescribe the form of the  instruments
     necessary or advisable in the administration of options.
 
          (b)  Terms and Conditions of Option. Any option granted under the Plan
     shall be evidenced by a Stock Option Agreement executed by the Company  and
     the  optionee, in such form as the Committee shall approve, which agreement
     shall be subject to  the following terms and  conditions and shall  contain
     such additional terms and conditions not inconsistent with the Plan, and in
     the  case of an incentive stock option not inconsistent with the provisions
     of the Code applicable to incentive  stock options, as the Committee  shall
     prescribe:
 
             (1)  Number  of  Shares  Subject to  an  Option.  The  Stock Option
        Agreement shall specify the number of shares of Common Stock subject  to
        the  Agreement. If  the option  is an  Associated Option,  the number of
        shares of Common Stock subject to such Associated Option shall initially
        be equal  to  the number  of  performance units  or  performance  shares
        subject  to the award, but  one share of Common  Stock shall be canceled
        for each performance unit or performance share paid out under the award.
 
             (2) Option  Price. The  purchase price  per share  of Common  Stock
        purchasable under an option will be determined by the Committee but will
        be not less than the Fair Market Value of a share of Common Stock on the
        date of the grant of such option.
 
             (3)  Option Period. The period of each option shall be fixed by the
        Committee, but no option  shall be exercisable  after the expiration  of
        ten years from the date the option is granted.
 
             (4) Consideration. Each optionee, as consideration for the grant of
        an  option, shall remain in  the continuous employ of  the Company or of
        one of its  Subsidiaries or Affiliates  for at least  one year from  the
        date  of the granting of such option, and no option shall be exercisable
        until after the completion of such one year period of employment by  the
        optionee.
 
             (5)  Exercise of Option. An option may  be exercised in whole or in
        part from time to  time during the option  period (or, if determined  by
        the  Committee, in specified  installments during the  option period) by
        giving written notice of exercise  to the Company specifying the  number
        of  shares to be purchased, such notice  to be accompanied by payment in
        full of the purchase price and Withholding Taxes (as defined in  Section
        11  hereof), unless an election to defer receipt of shares is made under
        Section 12,  due either  by certified  or bank  check, or  in shares  of
        Common  Stock of the Company owned by  the optionee having a Fair Market
        Value at the  date of exercise  equal to  such purchase price,  or in  a
        combination  of the foregoing; provided, however, that payment in shares
        of Common Stock of the Company will not be permitted unless at least 100
        shares of Common Stock are required  and delivered for such purpose.  No
        shares  shall be  issued until full  payment therefor has  been made. An
        optionee shall have  the rights of  a stockholder only  with respect  to
        shares of stock for which certificates have been issued to the optionee.
 
             (6)  Nontransferability of Options. No option or stock appreciation
        right granted  under the  Plan  shall be  transferable by  the  optionee
        otherwise  than by will or by the  laws of descent and distribution, and
        such option or stock appreciation right shall be exercisable, during the
 
                                      B-3
 


<PAGE>
<PAGE>
        optionee's  lifetime,  only   by  the   optionee.  Notwithstanding   the
        foregoing,  the Committee may  set forth in a  Stock Option Agreement at
        the time of grant or thereafter, that the options (other than  Incentive
        Stock Options) may be transferred to members of the optionee's immediate
        family,  to  trusts  solely for  the  benefit of  such  immediate family
        members and to partnerships in  which such family members and/or  trusts
        are  the only  partners. For  this purpose,  immediate family  means the
        optionee's spouse,  parents, children,  stepchildren, grandchildren  and
        legal dependants. Any transfer of options made under this provision will
        not  be  effective until  notice of  such transfer  is delivered  to the
        Company.
 
             (7) Retirement and Termination of Employment Other than by Death or
        Disability. If an optionee shall cease to be employed by the Company  or
        any  of  its  Subsidiaries  or Affiliates  for  any  reason  (other than
        termination of employment by  reason of death  or Disability) after  the
        optionee shall have been continuously so employed for one year after the
        granting  of the  option, the  option shall  be exercisable  only to the
        extent that the optionee  was otherwise entitled to  exercise it at  the
        time  of such  cessation of employment  with the  Company, Subsidiary or
        Affiliate, but in no event after the expiration of the option period set
        forth therein except that in the  case of cessation of employment  other
        than  by reason of Retirement or death,  the option shall in no event be
        exercisable after the date three  months next succeeding such  cessation
        of employment. The Plan does not confer upon any optionee any right with
        respect  to  continuation of  employment by  the Company  or any  of its
        Subsidiaries or Affiliates.
 
             (8) Disability of Optionee. An  optionee who ceases to be  employed
        by reason of Disability shall be treated as though the optionee remained
        in  the employ  of the  Company or a  Subsidiary or  Affiliate until the
        earlier of (i) cessation of payments under a disability pay plan of  the
        Company,  Subsidiary or Affiliate,  (ii) the optionee's  death, or (iii)
        the optionee's 65th birthday.
 
             (9) Death of Optionee.  In the event of  the death of the  optionee
        while  in the  employ of the  Company or  of any of  its Subsidiaries or
        Affiliates or within whichever period  after Retirement or cessation  of
        employment  of  the  optionee  specified in  subsection  (7)  or  (8) is
        applicable, and provided  the optionee shall  have been continuously  so
        employed for one year after the granting of the option, the option shall
        be   exercisable   by   the  executors,   administrators,   legatees  or
        distributees of the optionee's estate, as  the case may be, at any  time
        following  death  but in  no event  after the  expiration of  the option
        period set forth therein and only to the extent that the optionee  would
        otherwise  have been entitled  to exercise it if  the optionee were then
        living, except  that in  the case  of  the death  of an  optionee  after
        Retirement  or other  cessation of  employment, the  option shall  in no
        event be exercisable after the later of (i) the date twelve months  next
        succeeding  such  death  or  (ii)  the  last  day  of  the  period after
        Retirement or other cessation of employment of the optionee specified in
        Section 6(b)(7). In the event any option is exercised by the  executors,
        administrators,  legatees or  distributees of  the estate  of a deceased
        optionee, the  Company  shall be  under  no obligation  to  issue  stock
        thereunder  unless and until the Company is satisfied that the person or
        persons  exercising   the   option   are  the   duly   appointed   legal
        representatives of the deceased optionee's estate or the proper legatees
        or distributees thereof.
 
             (10)  Long-Term Performance Awards. The  Committee may from time to
        time grant nonqualified stock options under the Plan in conjunction with
        and related to an award of performance units or performance shares  made
        under a Long-Term Performance Award as set forth in Section 7(b)(11). In
        such  event, notwithstanding any other  provision hereof, (i) the number
        of shares  to which  the Associated  Option applies  shall initially  be
        equal  to the number of performance  units or performance shares granted
        by the  award,  but  such  number  of  shares  shall  be  reduced  on  a
        one-share-for-one  unit or share basis to  the extent that the Committee
        determines pursuant to the terms of the award, to pay to the optionee or
        the optionee's beneficiary the  performance units or performance  shares
        granted pursuant to such award; and (ii) such Associated Option shall be
        cancelable  in the discretion  of the Committee,  without the consent of
        the optionee, under the  conditions and to the  extent specified in  the
        award.
 
                                      B-4
 


<PAGE>
<PAGE>
             (11)  Stock Appreciation Rights. In the  case of any option granted
        under the Plan,  either at the  time of  grant or by  amendment of  such
        option  at  any time  after such  grant  there may  be included  a stock
        appreciation right which shall be subject to such terms and  conditions,
        not inconsistent with the Plan, as the Committee shall impose, including
        the following:
 
                (A)  A  stock appreciation  right  shall be  exercisable  to the
           extent, and  only to  the extent,  that  the option  in which  it  is
           included is at the time exercisable, and may be exercised within such
           period  only  at such  time  or times  as  may be  determined  by the
           Committee;
 
                (B) A stock  appreciation right shall  entitle the optionee  (or
           any  person entitled  to act under  the provisions  of subsection (9)
           hereof) to  surrender  unexercised  the option  in  which  the  stock
           appreciation right is included (or any portion of such option) to the
           Company  and to  receive from the  Company in  exchange therefor that
           number of  shares having  an aggregate  value equal  to (or,  in  the
           discretion  of the Committee,  less than) the excess  of the value of
           one share (provided such value does  not exceed such multiple of  the
           option price per share as may be specified by the Committee) over the
           option  price per share specified in  such option times the number of
           shares called for  by the  option, or  portion thereof,  which is  so
           surrendered.  The Committee shall be entitled to cause the Company to
           settle its  obligation,  arising  out  of the  exercise  of  a  stock
           appreciation  right, by  the payment of  cash equal  to the aggregate
           value of  the shares  the  Company would  otherwise be  obligated  to
           deliver  or partly by the payment of  cash and partly by the delivery
           of shares. Any such  election shall be made  within 30 business  days
           after  the receipt by the Committee of written notice of the exercise
           of the  stock appreciation  right.  The value  of  a share  for  this
           purpose  shall be the Fair Market  Value thereof on the last business
           day preceding  the  date  of  the  election  to  exercise  the  stock
           appreciation right;
 
                (C)   No  fractional  shares  shall   be  delivered  under  this
           subsection (11) but in lieu thereof a cash adjustment shall be made;
 
                (D) If  a stock  appreciation  right included  in an  option  is
           exercised,  such option shall be deemed to have been exercised to the
           extent of the number  of shares called for  by the option or  portion
           thereof  which is surrendered  on exercise of  the stock appreciation
           right and no  new option may  be granted covering  such shares  under
           this Plan; and
 
                (E)  If an option  which includes a  stock appreciation right is
           exercised, such stock appreciation right shall be deemed to have been
           canceled to the  extent of  the number of  shares called  for by  the
           option  or portion thereof is exercised and no new stock appreciation
           rights may be granted covering such shares under this Plan.
 
             (12) Incentive Stock Options.  In the case  of any incentive  stock
        option  granted under the  Plan, the aggregate Fair  Market Value of the
        shares of Common Stock of the  Company (determined at the time of  grant
        of  each option) with  respect to which  incentive stock options granted
        under the Plan  and any other  plan of the  Company or its  parent or  a
        Subsidiary  which  are exercisable  for the  first  time by  an employee
        during any calendar year shall not exceed $100,000 or such other  amount
        as  may be  required by  the Code.  In any  year, the  maximum number of
        shares with  respect to  which incentive  stock options  may be  granted
        shall not exceed 4,000,000 shares.
 
             (13) Rights of Transferee. Notwithstanding anything to the contrary
        herein,  if an  option has been  transferred in  accordance with Section
        6(b)(6), the option shall be  exercisable solely by the transferee.  The
        option  shall remain  subject to the  provisions of  the Plan, including
        that it will  be exercisable  only to the  extent that  the optionee  or
        optionee's  estate  would  have  been entitled  to  exercise  it  if the
        optionee had not transferred  the option. In the  event of the death  of
        the  transferee prior  to the  expiration of  the right  to exercise the
        option,  the   option   shall   be   exercisable   by   the   executors,
        administrators, legatees and distributees of the transferee's estate, as
        the  case may  be for  a period of  one year  following the  date of the
        transferee's death but in no  event be exercisable after the  expiration
        of the option period set forth in the Stock
 
                                      B-5
 


<PAGE>
<PAGE>
        Option Agreement. The option shall be subject to such other rules as the
        Committee shall determine.
 
     7. LONG-TERM PERFORMANCE AWARDS: Awards under the Plan shall consist of the
conditional grant to the participants of a specified number of performance units
or  performance  shares.  The  conditional  grant of  a  performance  unit  to a
participant will entitle the  participant to receive  a specified dollar  value,
variable  under conditions specified in the award, if the performance objectives
specified in the award are achieved  and the other terms and conditions  thereof
are  satisfied. The  conditional grant of  a performance share  to a participant
will entitle the participant to receive  a specified number of shares of  Common
Stock  of  the  Company,  or  the equivalent  cash  value,  if  the objective(s)
specified in the award are achieved  and the other terms and conditions  thereof
are satisfied.
 
     Each award will be subject to the following terms and conditions:
 
          (a)  Grant of Awards. The Committee  shall (1) select the officers and
     key executives of the Company and  its Subsidiaries and Affiliates to  whom
     awards  may  from time  to time  be  granted, (2)  determine the  number of
     performance  units  or  performance  shares  covered  by  each  award,  (3)
     determine  the terms and conditions of each performance unit or performance
     share awarded and the award period and performance objectives with  respect
     to  each award,  (4) determine the  periods during which  a participant may
     request the Committee to approve deferred payment of a percentage (not less
     than 25%) of an award (the 'Deferred Portion') and the interest or rate  of
     return  thereon  or the  basis on  which  such interest  or rate  of return
     thereon is to be determined, (5) determine whether payment with respect  to
     the portion of an award which has not been deferred (the 'Current Portion')
     and  the payment with respect to the  Deferred Portion of an award shall be
     made entirely in cash,  entirely in Common Stock  or partially in cash  and
     partially  in Common Stock, (6)  determine whether the award  is to be made
     independently of or in conjunction with a nonqualified stock option granted
     under the Plan, and (7) prescribe the form of the instruments necessary  or
     advisable in the administration of the awards.
 
          (b)  Terms and Conditions  of Award. Any  award conditionally granting
     performance units or performance shares to a participant shall be evidenced
     by  a  Performance  Unit  Agreement  or  Performance  Share  Agreement,  as
     applicable,  executed by the  Company and the participant,  in such form as
     the Committee shall approve, which Agreement shall contain in substance the
     following terms and conditions applicable to the award and such  additional
     terms and conditions as the Committee shall prescribe:
 
             (1)  Number and  Value of  Performance Units.  The Performance Unit
        Agreement shall specify  the number of  performance units  conditionally
        granted  to the participant.  If the award has  been made in conjunction
        with the grant of an Associated Option, the number of performance  units
        granted  shall  initially be  equal to  the number  of shares  which the
        participant is granted the right to purchase pursuant to the  Associated
        Option, but one performance unit shall be canceled for each share of the
        Company's  Common Stock purchased upon exercise of the Associated Option
        or for each stock  appreciation right included in  such option that  has
        been  exercised.  The  Performance  Unit  Agreement  shall  specify  the
        threshold, target and maximum dollar values of each performance unit and
        corresponding performance objectives as provided under Section  6(b)(5).
        No  payout under a  performance unit award  to an individual Participant
        may exceed 0.15% of the pre-tax  earnings of the Company for the  fiscal
        year which coincides with the final year of the performance unit period.
 
             (2)  Number and Value of  Performance Shares. The Performance Share
        Agreement shall specify the  number of performance shares  conditionally
        granted  to the participant.  If the award has  been made in conjunction
        with the grant of an Associated Option, the number of performance shares
        granted shall  initially be  equal to  the number  of shares  which  the
        participant  is granted the right to purchase pursuant to the Associated
        Option, but one performance  share shall be canceled  for each share  of
        the  Company's Common  Stock purchased  upon exercise  of the Associated
        Option or for each stock appreciation right included in such option that
        has   been   exercised.   The   Performance   Share   Agreement    shall
 
                                      B-6
 


<PAGE>
<PAGE>
        specify  that each Performance Share will have  a value equal to one (1)
        share of Common Stock of the Company.
 
             (3) Award Periods. For each award, the Committee shall designate an
        award period with a  duration to be determined  by the Committee in  its
        discretion  but in no event less  than three calendar years within which
        specified performance  objectives  are  to be  attained.  There  may  be
        several  award periods in existence at any  one time and the duration of
        performance objectives may differ from each other.
 
             (4) Consideration. Each participant, as consideration for the award
        of  performance  units  or  performance  shares,  shall  remain  in  the
        continuous  employ  of the  Company  or of  one  of its  Subsidiaries or
        Affiliates for at least one  year after the date  of the making of  such
        award,  and no award shall be payable until after the completion of such
        one year of employment by the participant.
 
             (5)  Performance   Objectives.   The  Committee   shall   establish
        performance objectives with respect to the Company for each award period
        on  the basis of such criteria and  to accomplish such objectives as the
        Committee may  from time  to time  determine. Performance  criteria  for
        awards  under the Plan may include one or more of the following measures
        of the operating performance:
 
<TABLE>
     <S>   <C>                              <C>    <C>
     a.    Earnings                          d.    Financial return ratios
           
     b.    Revenue                           e.    Total Shareholder Return
           
     c.    Operating or net cash flows       f.    Market share
 
</TABLE>
 
        The  Committee  shall  establish  the specific targets for the  selected
        criteria.  These  targets  may  be  set at  a  specific level  or may be
        expressed   as  relative  to  the  comparable  measure   at   comparison
        companies  or  a  defined  index. These  targets  may  be based upon the
        total  Company  or  upon  a  defined business  unit which the  executive
        has responsibility for or influence over.
 
             (6)  Determination and Payment of  Performance Units or Performance
        Shares Earned. As soon as practicable after the end of an award  period,
        the  Committee  shall determine  the extent  to  which awards  have been
        earned on the basis of the  Company's actual performance in relation  to
        the  established performance objectives as  set forth in the Performance
        Unit Agreement or Performance Share Agreement and certify these  results
        in   writing.  The  Performance  Unit  Agreement  or  Performance  Share
        Agreement shall specify  that as soon  as practicable after  the end  of
        each  award period, the Committee shall determine whether the conditions
        of Sections 7(b)(4) and 7(b)(5) hereof  have been met and, if so,  shall
        ascertain  the amount payable  or shares which  should be distributed to
        the participant  in  respect of  the  performance units  or  performance
        shares.  As  promptly as  practicable after  it  has determined  that an
        amount is payable or should be  distributed in respect of an award,  the
        Committee  shall cause the Current  Portion of such award  to be paid or
        distributed to the  participant or the  participant's beneficiaries,  as
        the case may be, in the Committee's discretion, either entirely in cash,
        entirely  in Common Stock  or partially in cash  and partially in Common
        Stock. The Deferred Portion of  an award shall be contingently  credited
        and  payable  to the  participant over  a deferred  period and  shall be
        credited with interest, rate of return, or other valuation as determined
        by the Committee. The Committee, in its discretion, shall determine  the
        conditions  upon, and method  of, payment of  such Deferred Portions and
        whether such payment will be made  entirely in cash, entirely in  Common
        Stock or partially in cash and partially in Common Stock.
 
             In  making the payment  of an award in  Common Stock hereunder, the
        cash equivalent of  such Common Stock  shall be determined  by the  Fair
        Market Value of the Common Stock on the day the Committee designates the
        performance units shall be payable.
 
             (7)  Nontransferability of Awards and Designation of Beneficiaries.
        No award under  this Section of  the Plan shall  be transferable by  the
        participant   other  than  by  will  or  by  the  laws  of  descent  and
        distribution, except  that a  participant  may designate  a  beneficiary
        pursuant to the provisions hereof.
 
                                      B-7
 


<PAGE>
<PAGE>
             If  any participant or the  participant's beneficiary shall attempt
        to assign the participant's  rights under the Plan  in violation of  the
        provisions  thereof,  the  Company's  obligation  to  make  any  further
        payments to such  participant or the  participant's beneficiaries  shall
        forthwith terminate.
 
             A  participant may  name one or  more beneficiaries  to receive any
        payment of an award to which  the participant may be entitled under  the
        Plan  in the event of the participant's  death, on a form to be provided
        by the Committee. A participant may change the participant's beneficiary
        designation from time to time in the same manner.
 
             If no designated  beneficiary is living  on the date  on which  any
        payment  becomes  payable  to  a  participant's  beneficiary,  or  if no
        beneficiary has been specified by the participant, such payment will  be
        payable  to the person or persons in  the first of the following classes
        of successive preference:
 
               (i)  Widow or widower, if then living,
 
               (ii)  Surviving children, equally,
 
               (iii)  Surviving parents, equally,
 
               (iv) Surviving brothers and sisters, equally,
 
               (v)  Executors or administrators
 
        and  the  term 'beneficiary'  as  used  in the  Plan shall include  such
        person  or persons.
 
             (8) Retirement and Termination of Employment Other Than by Death or
        Disability.  In the event of the Retirement prior to the end of an award
        period of  a  participant who  has  satisfied the  one  year  employment
        requirement  of  Section  7(b)(4)  with respect  to  an  award  prior to
        Retirement, the  participant, or  his  estate, shall  be entitled  to  a
        payment  of such award at  the end of the  award period, pursuant to the
        terms of the Plan  and the participant's  Performance Unit Agreement  or
        Performance  Share  Agreement, provided,  however, that  the participant
        shall be deemed  to have earned  that proportion (to  the nearest  whole
        unit  or share)  of the  value of  the performance  units or performance
        shares granted to  the participant  under such  award as  the number  of
        months of the award period which have elapsed since the first day of the
        calendar  year in which  the award was made  to the end  of the month in
        which the participant's Retirement occurs, bears to the total number  of
        months  in the  award period, subject  to the  attainment of performance
        objectives associated with the award as certified by the Committee.  The
        participant's  right  to  receive  any  remaining  performance  units or
        performance shares shall be canceled and forfeited.
 
             Subject to Section 7(b)(6)  hereof, the Performance Unit  Agreement
        or  Performance Share Agreement shall specify  that the right to receive
        the performance units or performance shares granted to such  participant
        shall be conditional and shall be canceled, forfeited and surrendered if
        the  participant's  continuous  employment  with  the  Company  and  its
        Subsidiaries and Affiliates shall terminate  for any reason, other  than
        the  participant's death, Disability  or Retirement prior  to the end of
        the award period.
 
             (9) Disability  of Participant.  For the  purposes of  any award  a
        participant  who  becomes Disabled  shall  be deemed  to  have suspended
        active employment by  reason of  Disability commencing on  the date  the
        participant  becomes entitled to receive payments under a disability pay
        plan of the Company or any Subsidiary or Affiliate and continuing  until
        the date the participant is no longer entitled to receive such payments.
        In  the event a participant becomes  Disabled during an award period but
        only  if  the  participant  has   satisfied  the  one  year   employment
        requirement  of  Section  7(b)(4)  with respect  to  an  award  prior to
        becoming Disabled, upon the determination by the Committee of the extent
        to which  an award  has  been earned  pursuant  to Section  7(b)(6)  the
        participant  shall  be deemed  to have  earned  that proportion  (to the
        nearest whole unit) of the value of the performance units granted to the
        participants under  such award  as the  number of  months of  the  award
        period  in which  the participant  was not  Disabled bears  to the total
        number of months in  the award period subject  to the attainment of  the
        performance  objectives associated  with the  award as  certified by the
 
                                      B-8
 


<PAGE>
<PAGE>
        Committee. The participant's right to receive any remaining  performance
        units shall be canceled and forfeited.
 
             (10)  Death of Participant. In the event  of the death prior to the
        end of an award period of a  participant who has satisfied the one  year
        employment  requirement with  respect to an  award prior to  the date of
        death, the participant's beneficiaries  or estate, as  the case may  be,
        shall  be entitled to a payment of such  award upon the end of the award
        period, pursuant  to  the  terms  of  the  Plan  and  the  participant's
        Performance  Unit  Agreement or  Performance Share  Agreement, provided,
        however, that  the  participant shall  be  deemed to  have  earned  that
        proportion  (to the  nearest whole  unit or share)  of the  value of the
        performance units or performance shares granted to the participant under
        such award  as the  number of  months  of the  award period  which  have
        elapsed  since the first day of the calendar year in which the award was
        made to the end  of the month in  which the participant's death  occurs,
        bears   to  the  total  number  of  months  in  the  award  period.  The
        participant's right  to  receive  any  remaining  performance  units  or
        performance shares shall be canceled and forfeited.
 
             The  Committee may, in its discretion,  waive, in whole or in part,
        such cancellation and forfeiture of any performance units or performance
        shares.
 
             (11) Grant of Associated Option.  If the Committee determines  that
        the  conditional grant of performance  units or performance shares under
        the Plan is to be made to a participant in conjunction with the grant of
        a nonqualified stock option  under the Plan,  the Committee shall  grant
        the participant an Associated Option under the Plan subject to the terms
        and  conditions of this subsection (11). In such event, such award under
        the Plan shall be contingent  upon the participant's being granted  such
        an  Associated Option  pursuant to which:  (i) the number  of shares the
        optionee may  purchase  shall  initially  be  equal  to  the  number  of
        performance  units or  performance shares  conditionally granted  by the
        award,  (ii)   such   number  of   shares   shall  be   reduced   on   a
        one-share-for-one-unit  or share basis to  the extent that the Committee
        determines,  pursuant  to  Section  7(b)(6)   hereof,  to  pay  to   the
        participant  or the participant's beneficiaries the performance units or
        performance shares  conditionally granted  pursuant  to the  award,  and
        (iii) the Associated Option shall be cancelable in the discretion of the
        Committee,  without the consent of the participant, under the conditions
        and to the extent specified herein and in Section 7(b)(6) hereof.
 
             If no amount  is payable  in respect of  the conditionally  granted
        performance  units or performance shares, the award and such performance
        units or  performance shares  shall  be deemed  to have  been  canceled,
        forfeited  and  surrendered, and  the Associated  Option, if  any, shall
        continue in  effect in  accordance  with its  terms.  If any  amount  is
        payable  in respect of  the performance units  or performance shares and
        such units  or shares  were granted  in conjunction  with an  Associated
        Option,  the Committee shall, within 30  days after the determination of
        the Committee  referred to  in the  first sentence  of Section  7(b)(6),
        determine, in its sole discretion, either:
 
                (a)  to cancel in full the Associated Option, in which event the
           value of the performance units or performance shares payable pursuant
           to Sections 7(b)(5) and (6) shall  be paid or the performance  shares
           shall be distributed;
 
                (b)  to  cancel in  full  the performance  units  or performance
           shares, in which event no amount shall be paid to the participant  in
           respect thereof and no shares shall be distributed but the Associated
           Option shall continue in effect in accordance with its terms; or
 
                (c)  to cancel  some, but not  all, of the  performance units or
           performance shares, in which event the value of the performance units
           payable pursuant  to Sections  7(b)(5) and  (6) which  have not  been
           canceled  shall  be  paid  and/or  the  performance  shares  shall be
           distributed and the Associated Option shall be canceled with  respect
           to that number of shares equal to the number of conditionally granted
           performance units or performance shares that remain payable.
 
                                      B-9
 


<PAGE>
<PAGE>
             Any  action  taken  by  the  Committee  pursuant  to  the preceding
        sentence shall be  uniform with respect  to all awards  having the  same
        award  period. If the Committee takes no such action, it shall be deemed
        to have determined to cancel in full the award in accordance with clause
        (b) above.
 
     8. RESTRICTED STOCK: Restricted stock  awards under the Plan shall  consist
of  grants of  shares of  Common Stock of  the Issuer  subject to  the terms and
conditions hereinafter provided.
 
     (a) Grant of Awards:  The Committee shall (i)  select the officers and  key
employees  to  whom Restricted  Stock may  from  time to  time be  granted, (ii)
determine the  number of  shares to  be  covered by  each award  granted,  (iii)
determine the terms and conditions (not inconsistent with the Plan) of any award
granted hereunder, and (iv) prescribe the form of the agreement, legend or other
instrument  necessary or  advisable in  the administration  of awards  under the
Plan.
 
     (b) Terms  and Conditions  of Awards:  Any restricted  stock award  granted
under  the Plan shall be  evidenced by a Restricted  Stock Agreement executed by
the Issuer and the recipient, in such form as the Committee shall approve, which
agreement shall  be subject  to the  following terms  and conditions  and  shall
contain  such additional terms and conditions  not inconsistent with the Plan as
the Committee shall prescribe:
 
          (1) Number  of  Shares  Subject  to an  Award:  The  Restricted  Stock
     Agreement shall specify the number of shares of Common Stock subject to the
     Award.
 
          (2)  Restriction Period: The period  of restriction applicable to each
     Award shall be established by  the Committee but may  not be less than  one
     year. The Restriction Period applicable to each Award shall commence on the
     Award Date.
 
          (3)  Consideration: Each recipient, as  consideration for the grant of
     an award, shall remain in the continuous employ of the Company for at least
     one year  from the  date of  the granting  of such  award, and  any  shares
     covered  by such an award  shall lapse if the  recipient does not remain in
     the continuous employ of the Company for at least one year from the date of
     the granting of the award.
 
          (4) Restriction Criteria: The  Committee shall establish the  criteria
     upon which the restriction period shall be based. Restrictions may be based
     upon  either  the  continued  employment  of  the  recipient  or  upon  the
     attainment by the Company of one or  more of the following measures of  the
     operating performance:
 
<TABLE>
<S>  <C>                             <C>  <C>
a.   Earnings                        d.   Financial return ratios
 
b.   Revenue                         e.   Total Shareholder Return
 
c.   Operating or net cash flows     f.   Market share
</TABLE>
 
     The  Committee  shall  establish  the  specific  targets  for  the selected
criteria. These targets may be  set at a specific level  or may be expressed  as
relative  to the comparable measure at  comparison companies or a defined index.
Performance objectives may be established in combination with restrictions based
upon the continued employment of the recipient. These targets may be based  upon
the  total  Company or  upon a  defined  business unit  which the  executive has
responsibility for or influence over.
 
     In  cases  where  objective  performance  criteria  are  established,   the
Committee  shall determine the  extent to which the  criteria have been achieved
and the corresponding level to which restrictions will be removed from the Award
or the extent  to which  a participant's  right to  receive an  Award should  be
lapsed  in cases  where the  performance criteria  have not  been met  and shall
certify these  determinations in  writing.  The Committee  may provide  for  the
determination  of  the attainment  of  such restrictions  in  installments where
deemed appropriate.
 
     (c) Terms and  Conditions of  Restrictions and Forfeitures:  The shares  of
Common  Stock awarded  pursuant to  the Plan shall  be subject  to the following
restrictions and conditions:
 
          (1) During  the  Restriction  Period,  the  participant  will  not  be
     permitted  to  sell, transfer,  pledge or  assign Restricted  Stock awarded
     under this Plan.
 
                                      B-10
 


<PAGE>
<PAGE>
          (2) Except as  provided in Section  8(c)(i), or as  the Committee  may
     otherwise  determine, the  participant shall  have all  of the  rights of a
     stockholder of  the Issuer,  including the  right to  vote the  shares  and
     receive  dividends and  other distributions provided  that distributions in
     the form  of  stock  shall be  subject  to  the same  restrictions  as  the
     underlying Restricted Stock.
 
          (3)  In the event  of a participant's  retirement, death or disability
     prior to  the end  of the  Restriction  Period for  a participant  who  has
     satisfied  the one  year employment  requirement of  Section 7(c)(iii) with
     respect  to  an  award  prior  to  Retirement,  death  or  Disability,  the
     participant,   or  his/her  estate,  shall  be  entitled  to  receive  that
     proportion (to the nearest whole share) of the number of shares subject  to
     the  Award granted as the number of  months of the Restriction Period which
     have elapsed since the  Award date to the  date at which the  participant's
     retirement, death or disability occurs, bears to the total number of months
     in the Restriction Period. The participant's right to receive any remaining
     shares  shall be canceled and forfeited and the shares will be deemed to be
     reacquired by the Issuer.
 
          (4) In the event of  a participant's retirement, death, disability  or
     in  cases  of special  circumstances as  determined  by the  Committee, the
     Committee may, in  its sole discretion  when it finds  that such an  action
     would be in the best interests of the Company, accelerate or waive in whole
     or in part any or all remaining time based restrictions with respect to all
     or part of such participant's Restricted Stock.
 
          (5)   Upon  termination  of  employment  for  any  reason  during  the
     restriction period, subject to the  provisions of paragraph (iii) above  or
     in   the  event  that  the  participant  fails  promptly  to  pay  or  make
     satisfactory arrangements as to  the withholding taxes  as provided in  the
     following  paragraph,  all shares  still  subject to  restriction  shall be
     forfeited by the  participant and will  be deemed to  be reacquired by  the
     Company.
 
          (6)  A participant  may, at  any time prior  to the  expiration of the
     Restriction Period, waive all right to receive all or some of the shares of
     a Restricted Stock Award by delivering  to the Company a written notice  of
     such waiver.
 
          (7)  Notwithstanding  the  other  provisions of  this  Section  7, the
     Committee may adopt  rules which would  permit a gift  by a participant  of
     restricted  shares to members of his/her immediate family (spouse, parents,
     children, stepchildren, grandchildren  or legal dependants)  or to a  Trust
     whose beneficiary or beneficiaries shall be either such a person or persons
     or the participant.
 
          (8) Any attempt to dispose of Restricted Stock in a manner contrary to
     the restrictions shall be ineffective.
 
     9.  DETERMINATION  OF  BREACH  OF  CONDITIONS:  The  determination  of  the
Committee as to whether  an event has  occurred resulting in  a forfeiture or  a
termination  or reduction  of the Company's  obligations in  accordance with the
provisions of the Plan shall be conclusive.
 
     10. ADJUSTMENT IN THE EVENT OF CHANGE IN STOCK: In the event of changes  in
the  outstanding  Common Stock  of  the Company  by  reason of  stock dividends,
recapitalization, mergers, consolidations, split-ups, combinations or  exchanges
of shares and the like, the aggregate number and class of shares available under
the  Plan, and the number, class and  the price of shares subject to outstanding
options and/or awards  and the  number of  performance units  and/or the  dollar
value  of  each unit  shall be  appropriately adjusted  by the  Committee, whose
determination shall be conclusive.
 
     11. TAXES: Each participant shall, no  later than the Tax Date (as  defined
below),  pay to the Company, or  make arrangements satisfactory to the Committee
regarding payment of, any Withholding Tax (as defined below) with respect to  an
Option or Award, and the Company shall, to the extent permitted by law, have the
right  to deduct such amount  from any payment of any  kind otherwise due to the
participant. The Company  shall also have  the right to  retain or sell  without
notice, or to demand surrender of, shares of Common Stock in value sufficient to
cover  the amount of any Withholding Tax (that is that portion of any Applicable
Tax, as defined  below, required by  any governmental entity  to be withheld  or
otherwise deducted and paid with respect to such Award), and to make payment (or
to  reimburse itself for payment made) to the appropriate taxing authority of an
amount in  cash equal  to the  amount  of such  Withholding Tax,  remitting  any
balance  to the participant. For purposes of  the paragraph, the value of shares
of  Common  Stock  so   retained  or  surrendered  shall   be  the  average   of
 
                                      B-11
 


<PAGE>
<PAGE>
the high and low sales prices per share on the New York Stock Exchange composite
tape on the date that the amount of the Withholding Tax is to be determined (the
'Tax  Date') and the value of shares of Common Stock so sold shall be the actual
net sale  price per  share  (after deduction  of  commissions) received  by  the
Company.
 
     Notwithstanding the foregoing, the participant shall be entitled to satisfy
the  obligation to pay any  Withholding Tax or to  satisfy the obligation to pay
any tax  to any  governmental entity  in respect  of such  Award, including  any
Federal,  state or local income  tax up to an amount  determined on the basis of
the highest marginal tax rate applicable to such participant, Federal  Insurance
Contribution  Act taxes  or other  governmental impost  or levy  (an 'Applicable
Tax'), in whole or in  part, by providing the  Company with funds sufficient  to
enable the Company to pay such Withholding Tax or Applicable Tax or by requiring
the  Company to  retain or  to accept upon  delivery thereof  by the participant
shares of Common Stock having a Fair Market Value sufficient to cover the amount
of such Withholding  Tax or  Applicable Tax  or in  a greater  amount as  deemed
appropriate  by  the Company.  Each  election by  a  participant to  have shares
retained or to deliver shares for this purpose shall be subject to the following
restrictions: (i) the election must be in writing and be made on or prior to the
Tax Date; (ii)  the election must  be irrevocable; (iii)  the election shall  be
subject to the disapproval of the Committee.
 
     12.  DEFERRAL ELECTION: Notwithstanding  the provisions of  Section 11, any
optionee or participant  may elect, with  the concurrence of  the Committee  and
consistent with any rules and regulations established by the Committee, to defer
the delivery of the proceeds of the exercise of any stock option not transferred
under the provisions of Section 6(b)(6) or stock appreciation rights.
 
          (a)  Election  Timing:  The  election to  defer  the  delivery  of the
     proceeds from any eligible award must be made at least six months prior  to
     the date such award is exercised or at such other time as the Committee may
     specify. Deferrals will only be allowed for exercises which occur while the
     optionee  or participant is an active employee of the Company. Any election
     to defer  the  delivery  of  proceeds  from  an  eligible  award  shall  be
     irrevocable  as long as the optionee  or participant remains an employee of
     the Company.
 
          (b) Stock  Option Deferral:  The  deferral of  the proceeds  of  stock
     options   may  be  elected  by  an  optionee  subject  to  the  Regulations
     established by the Committee. The proceeds  from such an exercise shall  be
     credited  to the optionee's deferred stock  option account as the number of
     deferred share units equivalent in value to those proceeds. Deferred  share
     units  shall be valued  at the Fair  Market Value on  the date of exercise.
     Subsequent to exercise,  the deferred share  units shall be  valued at  the
     Fair  Market Value  of Common  Stock of  the Company.  Deferred share units
     shall accrue dividends  at the rate  paid upon the  Company's Common  Stock
     credited  in the  form of additional  deferred share  units. Deferred share
     units shall be distributed in shares of Company Stock upon the  termination
     of  employment of the participant or at  such other date as may be approved
     by the Committee over a period of no more than 10 years.
 
          (c) Stock Appreciation Right Deferral: Upon such exercise, the Company
     will credit the optionee's deferred stock option account with the number of
     deferred share units equivalent in value to the difference between the Fair
     Market Value  of a  share of  Common Stock  on the  exercise date  and  the
     exercise  price of the Stock Appreciation Right multiplied by the number of
     shares exercised. Deferred share units shall  be valued at the Fair  Market
     Value  on the date of exercise.  Subsequent to exercise, the deferred share
     units shall be  valued at  the Fair  Market Value  of Common  Stock of  the
     Company.  Deferred share units shall accrue dividends at the rate paid upon
     the Company's  Common Stock  credited in  the form  of additional  deferred
     share  units. Deferred share units shall be distributed in shares of Common
     Stock upon the  termination of  employment of  the participant  or at  such
     other  date as may  be approved by the  Committee over a  period of no more
     than 10 years.
 
          (d)  Accelerated  Distributions:  The  Committee  may,  at  its   sole
     discretion,  allow for the early payment  of an optionee's or participant's
     deferred share units account in  the event of an 'unforeseeable  emergency'
     or  in the event of the death or disability of the optionee or participant.
     An 'unforeseeable  emergency'  is  defined as  an  unanticipated  emergency
     caused  by an event beyond the control  of the optionee or participant that
     would result  in severe  financial hardship  if the  distribution were  not
     permitted.  Such distributions shall be limited  to the amount necessary to
 
                                      B-12
 


<PAGE>
<PAGE>
     sufficiently address the financial  hardship. Any distributions under  this
     provision  shall be consistent  with the Regulations  established under the
     Code. Additionally, the Committee may use its discretion to cause  deferred
     share  unit accounts  to be distributed  when continuing the  Program is no
     longer in the best interest of the Company.
 
          (e) Assignability: No rights  to deferred share  unit accounts may  be
     assigned  or subject  to any  encumbrance, pledge  or charge  of any nature
     except that an optionee or participant may designate a beneficiary pursuant
     to any rules established by the Committee.
 
     13. AMENDMENT OF THE PLAN: The Board of Directors may amend or suspend  the
Plan  at any  time and from  time to  time. No such  amendment of  the Plan may,
however, increase the maximum  number of shares to  be offered under options  or
awards,  or change  the manner  of determining the  option price,  or change the
designation of employees or  class of employees eligible  to receive options  or
awards,  or permit  the transfer  or issue of  stock before  payment therefor in
full, or, without the written consent  of the optionee or participant, alter  or
impair  any option  or award  previously granted under  the Plan  or Prior Plan.
Notwithstanding the foregoing, if an  option has been transferred in  accordance
with  Section 6(b)(6), written consent of  the transferee (and not the optionee)
shall be necessary  to alter or  impair any option  or award previously  granted
under the Plan.
 
     14. MISCELLANEOUS:
 
          (a)  By  accepting  any  benefits under  the  Plan,  each  optionee or
     participant and  each person  claiming under  or through  such optionee  or
     participant  shall be conclusively deemed  to have indicated acceptance and
     ratification of, and consent to,  any action taken or  made to be taken  or
     made  under the Plan by the Company,  the Board, the Committee or any other
     Committee appointed by the Board.
 
          (b) No participant or any person  claiming under or through him  shall
     have  any right or interest, whether vested or otherwise, in the Plan or in
     any option, or stock appreciation right or award thereunder, contingent  or
     otherwise,  unless and until all of the terms, conditions and provisions of
     the Plan  and the  Agreement that  affect such  participant or  such  other
     person shall have been complied with.
 
          (c)  Nothing contained in  the Plan or in  any Agreement shall require
     the Company to segregate or earmark any cash or other property.
 
          (d) Neither the adoption  of the Plan nor  its operation shall in  any
     way  affect the rights and powers of the Company or any of its Subsidiaries
     or Affiliates to dismiss and/or discharge any employee at any time.
 
          (e) Notwithstanding anything to the contrary in the Plan, neither  the
     Board  nor the Committee shall have any  authority to take any action under
     the Plan where such  action would affect the  Company's ability to  account
     for any business combination as a 'pooling of interests.'
 
     15.  TERM  OF THE  PLAN: The  Plan,  if approved  by stockholders,  will be
effective May 6, 1997. The Plan shall expire on May 31, 2002 unless suspended or
discontinued by action of  the Board of Directors.  The expiration of the  Plan,
however,  shall not  affect the  rights of  Optionees under  options theretofore
granted to them or the rights  of participants under awards theretofore  granted
to  them,  and all  unexpired options  and  awards shall  continue in  force and
operation after  termination  of  the  Plan  except as  they  may  lapse  or  be
terminated by their own terms and conditions.
 
                                      B-13



<PAGE>
<PAGE>
                           YOUR  VOTE  IS  IMPORTANT
                 PLEASE  SIGN,  DATE  AND  RETURN  YOUR  PROXY
 
                      [LOGO] BRISTOL-MYERS SQUIBB COMPANY 
  
                  ['RECYCLED' LOGO] Printed on recycled paper




<PAGE>
<PAGE>

                                  APPENDIX 1
                             NOTICE OF SAVINGS CARD



<PAGE>
<PAGE>
                    [LOGO] BRISTOL-MYERS SQUIBB COMPANY 
 
        BRISTOL-MYERS SQUIBB COMPANY SAVINGS AND INVESTMENT PROGRAM
        BRISTOL-MYERS SQUIBB COMPANY EMPLOYEE INCENTIVE THRIFT PLAN
        BRISTOL-MYERS SQUIBB PUERTO RICO, INC. SAVINGS AND INVESTMENT PROGRAM
 

- -------
 
The enclosed Notice of 1997 Annual Meeting and Proxy Statement is being provided
to  you  as  a  participant  in the  Bristol-Myers  Squibb  Company  Savings and
Investment Program, the Bristol-Myers  Squibb Company Employee Incentive  Thrift
Plan  or  the  Bristol-Myers Squibb  Puerto  Rico, Inc.  Savings  and Investment
Program pursuant to regulations of the Securities and Exchange Commission.
 
These regulations are designed to provide you with current information regarding
Bristol-Myers Squibb Company and Bristol-Myers Squibb Company Common Stock which
represents the investment of the  Company Stock-based fund in the  Bristol-Myers
Squibb  Company Savings and Investment Program, the Bristol-Myers Squibb Company
Employee Incentive Thrift Plan  and the Bristol-Myers  Squibb Puerto Rico,  Inc.
Savings and Investment Program.
 
If you are the owner of record of Bristol-Myers Squibb shares outside the Plans,
a  copy of the 1996 Annual  Report has already been sent  to you as a registered
owner; otherwise a copy of the 1996 Annual Report is enclosed.
 
Participants who had funds invested in  one of the Company Stock-based funds  on
the record date for the 1997 Annual Meeting additionally receive the opportunity
to  instruct  the  Trustee  of  the  Bristol-Myers  Squibb  Company  Savings and
Investment Program, the Bristol-Myers  Squibb Company Employee Incentive  Thrift
Plan  or  the  Bristol-Myers Squibb  Puerto  Rico, Inc.  Savings  and Investment
Program how to vote the Common Stock attributable to their accounts at the  1997
Annual Meeting of Stockholders.
 
Since  you did not have any funds invested in the Company's Stock-based funds of
any of these Plans on the record date for the 1997 Annual Meeting, NO ACTION  IS
REQUIRED ON YOUR PART.
 
PLEASE HELP US
 
We  attempt to  eliminate all duplicate  mailings to the  extent permitted under
applicable laws and regulations. If you receive duplicate mailings of any of the
enclosed materials using different versions of your name and/or address,  please
send  us copies of all  the address imprints for  all the materials you received
and indicate the preferred name  and/or address you want us  to use for all  the
mailings.
 
We  will eliminate  duplicate mailings  where possible.  Mail copies  of address
imprints to Stockholder Services, Third Floor, Bristol-Myers Squibb Company, 345
Park Avenue, New York, New York 10154.



<PAGE>
<PAGE>

                                  APPENDIX 2
                                 NOMINEE CARD


<PAGE>
<PAGE>


PROXY                 [LOGO] BRISTOL-MYERS SQUIBB COMPANY
 
- --------------------------------------------------------------------------------
 
                   ANNUAL MEETING OF STOCKHOLDERS MAY 6, 1997
 
     The  undersigned hereby appoints  C.A. HEIMBOLD, JR.,  E.V. FUTTER and K.E.
WEG, and each of them, proxies, with full power of substitution in each of them,
for and  on behalf  of  the undersigned  to vote  as  proxies, as  directed  and
permitted  herein, at the  Annual Meeting of  Stockholders of the  Company to be
held at the Hotel duPont, 11th and Market Streets, Wilmington, Delaware, on  May
6,  1997 at 9:45 A.M., and at any adjournments thereof upon matters set forth in
the Proxy  Statement and,  in their  judgment and  discretion, upon  such  other
business as may properly come before the meeting.
- --------------------------------------------------------------------------------
    PLEASE INDICATE ON THE REVERSE SIDE OF THIS CARD HOW YOUR STOCK IS TO BE
 VOTED. IF NO CHOICE IS SPECIFIED, THIS PROXY WILL BE VOTED FOR PROPOSALS 1, 2,
                       3, 4 AND 5 AND AGAINST PROPOSAL 6.
- --------------------------------------------------------------------------------
 
          PLEASE MARK, DATE AND SIGN THIS PROXY AND RETURN IT PROMPTLY

                 SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS




<PAGE>
<PAGE>

[X] PLEASE MARK YOUR VOTES
    AS INDICATED IN THIS 
    EXAMPLE

THE BOARD OF DIRECTORS RECOMMENDS A VOTE 'FOR'
          PROPOSALS 1, 2, 3, 4 AND 5.




                                FOR     WITHHELD
                                ALL      FOR ALL
1. ELECTION OF DIRECTORS       [  ]       [  ]
   R. E. ALLEN,
   J. D. MACOMBER AND
   J. D. ROBINSON III

WITHHELD FOR THE FOLLOWING NOMINEE(S)
ONLY:

- ---------------------------------------------


                                FOR     AGAINST    ABSTAIN
2. APPOINTMENT OF              [  ]      [  ]       [  ]
   ACCOUNTANTS



                                FOR     AGAINST    ABSTAIN
3. APPROVAL OF INCREASE        [  ]      [  ]       [  ]
   IN AUTHORIZED SHARES


                                FOR     AGAINST    ABSTAIN
4. APPROVAL OF EXECUTIVE       [  ]      [  ]       [  ]
   PERFORMANCE INCENTIVE
   PLAN


                                FOR     AGAINST    ABSTAIN
5. APPROVAL OF 1997 STOCK      [  ]      [  ]       [  ]
   INCENTIVE PLAN




                                  THE BOARD OF DIRECTORS
                                RECOMMENDS A VOTE 'AGAINST'
                                       PROPOSAL 6.


                                FOR     AGAINST    ABSTAIN
6. ANNUAL ELECTION             [  ]      [  ]       [  ]
   OF DIRECTORS


                                        PLEASE SIGN HERE exactly as your name(s)
                                                          appear(s) to the left


                                       Signature
                                       -----------------------------------------


                                       Signature
                                       -----------------------------------------


                                       Dated
                                       -----------------------------------------
                                       When signing as attorney, executor,
                                       administrator, trustee or guardian,
                                       please give full title. If a corporation,
                                       please sign in full corporate name by
                                       President or other authorized officer.
                                       If a partnership, please sign in
                                       partnership name by athorized person.







<PAGE>
<PAGE>
                                  APPENDIX 3
                            VOTING INSTRUCTION CARD

<PAGE>
<PAGE>

                     [LOGO] BRISTOL-MYERS SQUIBB COMPANY

                         PROXY VOTING INSTRUCTIONS
 
BRISTOL-MYERS SQUIBB COMPANY SAVINGS AND INVESTMENT PROGRAM
BRISTOL-MYERS SQUIBB COMPANY EMPLOYEE INCENTIVE THRIFT PLAN
BRISTOL-MYERS SQUIBB PUERTO RICO, INC. SAVINGS AND INVESTMENT PROGRAM
 
To Trustee:
 
The  undersigned hereby directs the  Trustee to vote, in  person or by proxy, at
the Annual Meeting of Stockholders of Bristol-Myers Squibb Company to be held on
May 6, 1997 or any adjournment thereof, all full and fractional shares of Common
Stock  of  Bristol-Myers  Squibb  Company  credited  to  my  account  under  the
Bristol-Myers  Squibb Company Savings and  Investment Program, the Bristol-Myers
Squibb Company Employee Incentive Thrift Plan or the Bristol-Myers Squibb Puerto
Rico, Inc. Savings and Investment Program as indicated on the reverse side.
 
The enclosed Notice  of the  1997 Annual Meeting  and Proxy  Statement is  being
provided to you as a participant in the Bristol-Myers Squibb Company Savings and
Investment  Program, the Bristol-Myers Squibb  Company Employee Incentive Thrift
Plan or  the  Bristol-Myers Squibb  Puerto  Rico, Inc.  Savings  and  Investment
Program.
 
If  you are also the owner of  record of Bristol-Myers Squibb shares outside the
Plans, a copy  of the  1996 Annual  Report has  already been  sent to  you as  a
registered owner; otherwise a copy of the 1996 Annual Report is enclosed.
 
Participants  in any  of the  Plans who  had funds  invested in  a Bristol-Myers
Squibb Company Common  Stock-based investment fund  on the record  date for  the
1997  Annual  Meeting may  instruct  the plan  Trustee  how to  vote  the shares
attributable to their account  by completing the reverse  side of this card  and
returning  it by  April 25,  1997. Shares  of Common  Stock for  which no voting
instructions are received by the Trustee by April 25, 1997 will be voted in  the
same proportion as the shares as to which it has received instructions.
 
Bristol-Myers  Squibb Company urges you to  COMPLETE, DATE, SIGN and RETURN this
confidential voting instruction card TODAY.

- --------------------------------------------------------------------------------

            IMPORTANT            PLEASE COMPLETE REVERSE AND RETURN
 
PLEASE HELP US
 
We attempt to  eliminate all duplicate  mailings to the  extent permitted  under
applicable laws and regulations. If you receive duplicate mailings of any of the
enclosed  materials using different versions of your name and/or address, please
send us copies of all  the address imprints for  all the materials you  received
and  indicate the preferred name  and/or address you want us  to use for all the
mailings.
 
We will  eliminate duplicate  mailings where  possible. Mail  copies of  address
imprints to Stockholder Services, Third Floor, Bristol-Myers Squibb Company, 345
Park Avenue, New York, New York 10154.


<PAGE>

<PAGE>

The shares represented by these Voting Instructions will be voted as directed
below.  WHERE  NO  DIRECTION IS GIVEN WHEN THE SIGNED VOTING INSTRUCTIONS
ARE RETURNED, SUCH  SHARES  WILL  BE  VOTED FOR ITEMS 1, 2, 3, 4 AND 5  AND
AGAINST ITEM 6.


PLEASE MARK
YOUR VOTE AS
INDICATED IN THIS 
EXAMPLE       [X]




THE BOARD OF DIRECTORS RECOMMENDS A VOTE 'FOR'
    PROPOSALS 1, 2, 3, 4, AND 5.



                                FOR     WITHHELD
                                ALL      FOR ALL
1. ELECTION OF DIRECTORS       [  ]       [  ]
   R. E. ALLEN,
   J. D. MACOMBER AND
   J. D. ROBINSON III

WITHHELD FOR THE FOLLOWING NOMINEE(S)
ONLY (WRITE NAME(S) BELOW):

- ---------------------------------------------


                                FOR     AGAINST    ABSTAIN
2. APPOINTMENT OF              [  ]      [  ]       [  ]
   ACCOUNTANTS



                                FOR     AGAINST    ABSTAIN
3. APPROVAL OF INCREASE        [  ]      [  ]       [  ]
   IN AUTHORIZED SHARES


                                FOR     AGAINST    ABSTAIN
4. APPROVAL OF EXECUTIVE       [  ]      [  ]       [  ]
   PERFORMANCE INCENTIVE
   PLAN


                                FOR     AGAINST    ABSTAIN
5. APPROVAL OF 1997 STOCK      [  ]      [  ]       [  ]
   INCENTIVE PLAN




                                  THE BOARD OF DIRECTORS
                                RECOMMENDS A VOTE 'AGAINST'
                                       PROPOSAL 6.


                                FOR     AGAINST    ABSTAIN
6. ANNUAL ELECTION             [  ]      [  ]       [  ]
   OF DIRECTORS





Signature                                                     Date
           --------------------------------------------           -------------

                            FOLD AND DETACH HERE
        RETURN IN ENCLOSED ENVELOPE AFTER COMPLETING, SIGNING AND DATING





<PAGE>
<PAGE>

                                  APPENDIX 4
                                  PROXY CARD

<PAGE>
<PAGE>

                           [LOGO] BRISTOL MYERS SQUIBB
 
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
The undersigned hereby appoints C.A. Heimbold, Jr., E.V. Futter and K.E. Weg and
each  of them, proxies, with full power of substitution in each of them, for and
on behalf  of the  undersigned to  vote as  proxies, as  directed and  permitted
herein,  at the Annual Meeting of the Stockholders  of the Company to be held at
the Hotel duPont, 11th and Market Streets, Wilmington, Delaware, on May 6,  1997
at  9:45 A.M.,  and at any  adjournments thereof  upon matters set  forth in the
Proxy Statement and, in their judgment and discretion, upon such other  business
as may properly come before the meeting.


                   ANNUAL MEETING OF STOCKHOLDERS MAY 6, 1997
 
         WHEN PROPERLY EXECUTED THIS PROXY WILL BE VOTED AS YOU INDICATE
         ON THE  REVERSE  SIDE  OF  THIS  CARD,  OR  WHERE  NO  CONTRARY
         INDICATION IS MADE,  WILL BE VOTED FOR PROPOSALS 1, 2, 3, 4 AND
         5 AND AGAINST  PROPOSAL 6. The full text of the  proposals  and
         the  position of the Board of  Directors on each appears in the
         Proxy Statement and should be reviewed prior to voting.
 
 
P
R
O
X
Y

ADDRESS CHANGE/COMMENTS

- ----------------------------------

- ----------------------------------

- ----------------------------------

- ----------------------------------

- ----------------------------------

        IMPORTANT      PLEASE COMPLETE AND RETURN THIS PROXY CARD TODAY

- -------------------------------------------------------------------------------




                                  HOTEL DUPONT
                  11th & Market Streets, Wilmington, DE 19801
                                 (302)594-3100
 
DIRECTIONS BY CAR:
 
<TABLE>
<S>                                      <C>                                      <C>
FROM BALTIMORE OR                        FROM NEW JERSEY                          FROM PHILADELPHIA
DOWNSTATE DELAWARE:                      (New Jersey Turnpike):                   (I-95 South):
1. Take I-95 North to Wilmington Exit 7  1. Take the New Jersey Turnpike South    1. Take I-95 South through Chester to
marked 'Route 52, Delaware Avenue'.      to Delaware Memorial Bridge.             Wilmington.
2. From right lane, take Exit 7 onto     2. After crossing the Delaware Memorial  2. Follow I-95 South to Exit 7A marked '52
Adams Street.                            Bridge, follow signs to I-95 North.      South, Delaware Avenue'.
3. At the third traffic light on Adams   3. From I-95 North, follow steps 1-5     3. Follow exit road (11th Street) to
Street, turn right onto 11th Street.     outlined in directions 'From Baltimore   intersection with Delaware Avenue marked
4. At the intersection of Delaware       or Downstate Delaware'.                  '52 South, Business District'.
Avenue, bear left, continuing on 11th                                             4. At Delaware Avenue intersection, bear
Street.                                                                           left, continuing on 11th Street.
5. Follow 11th Street through four                                                5. Follow 11th Street through four traffic
traffic lights. Hotel duPont is on the                                            lights. Hotel duPont is on the right.
right.
</TABLE>
 
LIMITED COMPLIMENTARY PARKING for stockholders attending the 1996 Annual Meeting
is  available at the HOTEL  CAR PARK, located on  Orange Street between 11th and
12th Streets  approximately  one  block  from the  hotel.  SHOW  YOUR  ADMISSION
TICKET  TO THE PARKING ATTENDANT TO RECEIVE COMPLIMENTARY PARKING. Valet Parking
is also available at the Hotel duPont at your own expense.

DIRECTIONS BY TRAIN:
Amtrak train service is available  into Wilmington, Delaware station. The  Hotel
duPont is located approximately twelve blocks from the train station.
 



<PAGE>
<PAGE>

The  shares  represented  by this  proxy will be voted as directed by the
stockholder. WHERE NO DIRECTION  IS GIVEN WHEN THE DULY EXECUTED PROXY IS
RETURNED, SUCH  SHARES  WILL BE VOTED FOR ITEMS 1, 2, 3, 4 AND 5  AGAINST
ITEM 6.

PLEASE MARK
YOUR VOTE AS
INDICATED IN
THIS EXAMPLE         [X]



THE BOARD OF DIRECTORS RECOMMENDS A VOTE 'FOR'
         PROPOSALS 1, 2, 3, 4 AND 5.




                                FOR     WITHHELD
                                ALL      FOR ALL
1. ELECTION OF DIRECTORS       [  ]       [  ]
   R. E. ALLEN,
   J. D. MACOMBER AND
   J. D. ROBINSON III

WITHHELD FOR THE FOLLOWING NOMINEE(S)
ONLY (WRITE NAME(S) BELOW):

- ---------------------------------------------


                                FOR     AGAINST    ABSTAIN
2. APPOINTMENT OF              [  ]      [  ]       [  ]
   ACCOUNTANTS



                                FOR     AGAINST    ABSTAIN
3. APPROVAL OF INCREASE        [  ]      [  ]       [  ]
   IN AUTHORIZED SHARES


                                FOR     AGAINST    ABSTAIN
4. APPROVAL OF EXECUTIVE       [  ]      [  ]       [  ]
   PERFORMANCE INCENTIVE
   PLAN


                                FOR     AGAINST    ABSTAIN
5. APPROVAL OF 1997 STOCK      [  ]      [  ]       [  ]
   INCENTIVE PLAN




                                  THE BOARD OF DIRECTORS
                                RECOMMENDS A VOTE 'AGAINST'
                                       PROPOSAL 6.


                                FOR     AGAINST    ABSTAIN
6. ANNUAL ELECTION             [  ]      [  ]       [  ]
   OF DIRECTORS


I PLAN TO ATTEND THE ANNUAL MEETING.     [  ]

I HAVE NOTED AN ADDRESS CHANGE 
OR COMMENTS ON THE REVERSE
SIDE OF THIS CARD.                       [  ]



Signature(s)                                                  Date
           --------------------------------------------           -------------

NOTE: Please sign as name appears hereon. Joint owners should each sign. When
signing as attorney, executor, administrator, trustee or guardian, please give
full title as such.

- -------------------------------------------------------------------------------

                        FOLD AND DETACH PROXY CARD HERE 
  RETURN PROXY CARD IN ENCLOSED ENVELOPE AFTER COMPLETING, SIGNING AND DATING

                                ADMISSION TICKET

                      [LOGO] BRISTOL-MYERS SQUIBB COMPANY
 
                      1997 ANNUAL MEETING OF STOCKHOLDERS

                              Tuesday, May 6, 1997
                                   9:45 A.M.
                                  Hotel duPont
                             11th & Market Streets
                              Wilmington, Delaware
   NON-TRANSFERABLE                                         NON-TRANSFERABLE

SEE REVERSE SIDE FOR DIRECTIONS TO THE HOTEL DUPONT



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