FORM 4 U.S.SECURITIES AND EXCHANGE COMMISSION OMB APPROVAL
------ WASHINGTON, D.C. 20549 ------------
[ ]CHECK THIS BOX IF NO OMB NUMBER: 3235-0287
LONGER SUBJECT TO EXPIRES:September 30, 1998
SECTION 16. FORM 4 OR ESTIMATED AVERAGE BURDEN
FORM 5 OBLIGATIONS MAY HOURS PER RESPONSE 0.5
CONTINUE.
SEE INSTRUCTION 1(b)
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
Section 17(a) of the Public Utility Holding Company Act of 1935 or
Section 30(f) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person
BARBERA, J. JEREMY
333 Seventh Avenue, 20th Floor
New York, NY 10001
2. Issuer Name and Ticker or Trading Symbol
MARKETING SERVICES GROUP, INC. (NASDAQ. MSGI)
3. IRS or Social Security Number of Reporting Person (Voluntary)
4. Statement for Month/Year
JULY, 1997
5. If Amendment, Date of Original (Month/Year)
6. Relationship of Reporting Person(s) to Issuer (Check all applicable)
[X]Director [X]Officer (give title below)
[X]10% owner [ ]Other (specify below)
CHAIRMAN OF THE BOARD AND CHIEF EXECUTIVE OFFICER
7. Individual or Joint/Group Filing (Check Applicable Line)
[X] Form filed by one reporting person
[ ] Form filed by more than one reporting person
1.TABLE I-NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF OR BENEFICIALLY OWNED
<TABLE>
1.Title of Security 2.Transaction 3.Transaction 4.Securities Acquired(A) 5.Amount of 6.Ownership 7.Nature of
(Instr.3) Date Code V or Disposed of (D) Securities Form: Indirect
(Instr.8) (Instr.3, 4 & 5) Beneficially Direct (D) Beneficial
Owned at End Indirect (I) Ownership
of Month
<S> <C> <C> <C> <C> <C> <C> <C>
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Common Stock 7/1/97 J 150,000 (A) 1,238,400 D
Par value $.01
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</TABLE>
Reminder: Report on a separate line for each class of securities beneficially
owned directly or indirectly.
<PAGE>
TABLE II - DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF OR BENEFICIALLY OWNED
<TABLE>
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
Title of Conversion Transaction Number of Date Exer- Title and amount Price of Number of Ownership Nature
Derivative or exercise Derivative cisable and of Underlying Deriva- Derivative Form of of
Security Price of Securities Expiration Securities tive Securities Derivative Indirect
Derivative Date Code Acquired(A) or Date (Instr.3&4) Security Beneficially Security: Ownership
Security (Instr.8) Disposed of(D) Date Expira- (Instr.5) Owned at End Direct(D)or (Instr.4)
V (Instr.3&4) Exerci- tion of Month Indirect(I)
sable Date (Instr.4) (Instr.4)
<S> <C> <C> <C> <C><C> <C> <C> <C> <C> <C> <C> <C>
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Stock Option $2.625 Common Stock 111,112 111,112 D
Stock Option $2.625 Common Stock 111,111 111,111 D
Stock Option $2.625 Common Stock 111,111 111,111 D
Stock Option $3.00 Common Stock 111,111 111,111 D
Stock Option $3.00 Common Stock 111,111 111,111 D
Stock Option $3.00 Common Stock 111,111 111,111 D
Stock Option $3.50 Common Stock 111,111 111,111 D
Stock Option $3.50 Common Stock 111,111 111,111 D
Stock Option $3.50 Common Stock 111,111 111,111 D
Convertible
Promissory
Note $5.38 Common Stock 92,937 92,937 D
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</TABLE>
Explanation of Responses:
Effective July 1, 1997, 150,000 shares were issued as part of the purchase price
in conjunction with the acquisition of Pegasus Internet, Inc. by Marketing
Services Group, Inc.
/s/ J. Jeremy Barbera
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Signature of Reporting Person
Date: 8/6/97
Intentional misstatements or omissions of facts constitute Federal Criminal
Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a)
