MARKETING SERVICES GROUP INC
8-K, 1998-01-09
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                       ----------------------------------

                                    FORM 8-K


                             Current Report Pursuant
                          to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



                        Date of Report: December 31, 1997


                         MARKETING SERVICES GROUP, INC.
               (Exact name of Registrant as specified in charter)


      Nevada                        0-16730                     88-0085608
 (State or other                  (Commission                (I.R.S. Employer
  jurisdiction of                  File No.)                Identification No.)
   incorporation)



                               333 Seventh Avenue
                            New York, New York 10001
                    (Address of Principal Executive Offices)


                                                   212/594-7688
              (Registrant's telephone number, including area code)






<PAGE>



Item 2.  Acquisition or Disposition of Assets

On December 8, 1997,  Marketing  Services Group,  Inc.  ("MSGI")  entered into a
stock purchase agreement effective December 1, 1997 to acquire all of the issued
and  outstanding  capital stock (the  "Shares") of Media  Marketplace,  Inc. and
Media  Marketplace  Media Division,  Inc.  (collectively  "MMI") from Stephen M.
Reustle and Thomas R. Kellogg (the "Sellers"). The closing date of the agreement
was December 29, 1997. In  consideration of the purchase of the Shares and other
transactions  contemplated in the agreement,  the Sellers received the aggregate
sum of $6,000,000 and an aggregate of 222,222  restricted shares of common stock
of MSGI, par value $.01 per share, at an agreed upon price of $4.50 per share.

On December 29, 1997, MSGI entered into an employment  agreement with Stephen M.
Reustle  to be  employed  as  President  and  Chief  Executive  Officer  of  MMI
continuing  until  December 31, 2000,  renewable for one  additional  year.  The
agreement  includes an earnout  payment of up to $1,000,000 a year for each year
beginning  January 1st and ending  December 31st for the years of 1998, 1999 and
2000,  adjustable  forward  to apply to the  next  calendar  year if no earn out
payment is due for one such year. The earn out payments are contingent  upon (a)
MMI meeting targeted earnings before interest,  taxes and increased depreciation
and (b) targeted  billings of MSGI  subsidiaries  and  affiliates for electronic
data processing services for clients originally introduced by MMI.

MMI was founded in 1973 and  specializes  in  providing  list  management,  list
brokerage and media planning  services to national  publishing  and  fundraising
clients in the direct marketing industry, including magazines, continuity clubs,
membership groups and catalog buyers.


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits

         (a)  Financial  statements  of  businesses  acquired.* 
         (b)  Pro  forma financial information *
         (c)  Exhibits included herein:

      2.1 Stock Purchase Agreement among Marketing Services Group, Inc., Stephen
          M. Reustle and Thomas R. Kellogg

     10.1 Form of Employment  Agreement by and among  Marketing  Services Group,
          Inc. and Stephen M. Reustle

     20.1 Press Release dated December 30, 1997

         * It is  impracticable  for  MSGI to  provide  the  required  financial
         statements and pro forma  financial  information as of the date hereof.
         MSGI will file the require financial statements and pro forma financial
         information no later than 60 days after the date hereof.



                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                            MARKETING SERVICES GROUP, INC.

Date: December 31, 1997                     By: /s/ Scott Anderson
      -----------------                         ------------------
                                            Title: Chief Financial Officer


<PAGE>




                                                                   EXHIBIT 2.1



                            STOCK PURCHASE AGREEMENT

                                      among

                         MARKETING SERVICES GROUP, INC.

                               STEPHEN M. REUSTLE

                                       and

                                THOMAS R. KELLOGG


<PAGE>
                               TABLE OF CONTENTS
                                                                           Page

I.    PURCHASE AND SALE....................................................  2
      1.1    Terms of Purchase and Sale....................................  2
      1.2    Terms of the Transaction......................................  2
      1.3    Election Pursuant to Section 338(h)(10).......................  5
      1.4    Financing; Closing Date.......................................  5
      1.5    Other Transactions at Closing.................................  6

II.   REPRESENTATIONS AND WARRANTIES OF THE SELLERS........................  8
      2.1    Organization and Qualification................................  8
      2.2    Capitalization................................................  9
      2.3    Financial Condition...........................................  9
      2.4    Tax and Other Liabilities..................................... 11
      2.5    Litigation and Claims......................................... 15
      2.6    Properties of the Companies................................... 15
      2.7    Contracts and Other Instruments............................... 17
      2.8    Employees..................................................... 17
      2.9    Patents, Trademarks, Et Cetera................................ 18
      2.10   Questionable Payments......................................... 19
      2.11   Authority to Sell............................................. 19
      2.12   Nondistributive Intent........................................ 20

III.  REPRESENTATIONS AND WARRANTIES OF THE PURCHASER...................... 21
      3.1    Organization and Qualification................................ 21
      3.2    Capitalization................................................ 21
      3.3    Authority..................................................... 22
      3.4    Financial Condition........................................... 23
      3.5    Undisclosed Liabilities....................................... 23
      3.6    Litigation and Claims......................................... 24
      3.7    Benefit Plans................................................. 24
      3.8    Absence of Changes or Events.................................. 25
      3.9    Compliance with Applicable Laws............................... 25
      3.10   Licenses, Permits............................................. 25
      3.11   Securities Act................................................ 26
      3.12   SEC Filings................................................... 26
      3.13   Validity of Shares of MSGI Common Stock....................... 27

IV.   CONDITIONS TO OBLIGATIONS OF THE PURCHASER........................... 27
      4.1    Accuracy of Representations and Compliance With Conditions.... 27
      4.2    Opinion of Counsel............................................ 27
      4.3    Other Closing Documents....................................... 28
      4.4    Legal Action.................................................. 28
      4.5    No Governmental Action........................................ 28
      4.6    Contractual Consents Needed................................... 29
      4.7    Material Adverse Change....................................... 29

V.    CONDITIONS TO OBLIGATIONS OF SELLERS................................. 29
      5.1    Accuracy of Representations and Compliance With Conditions.... 29
      5.2    Legal Action.................................................. 30
      5.3    Contractual Consents.......................................... 30
      5.4    Opinion of Counsel............................................ 30
      5.5    Other Closing Documents....................................... 30
      5.6    No Governmental Action........................................ 30
      5.7    Material Adverse Change....................................... 31

VI.   CERTAIN COVENANTS OF SELLERS AND THE PURCHASER....................... 31
      6.1    Access........................................................ 31
      6.2    Conduct of Business........................................... 32
      6.3    Advice of Changes............................................. 32
      6.4    Public Statements............................................. 33
      6.5    Other Proposals............................................... 33
      6.6    Voting by the Sellers......................................... 34
      6.7    Lock-Up Agreements............................................ 35

VII.  COVENANTS OF PURCHASER............................................... 35
      7.1    Confidentiality............................................... 35
      7.2    Benefit Plans................................................. 35
      7.3    Employee Shares............................................... 36
      7.4    Options....................................................... 37
      7.5    Documents..................................................... 37
      7.6    Press Release................................................. 37

VIII. INDEMNIFICATION; SURVIVAL; LIMITATIONS ON LIABILITY.................. 38
      8.1    Indemnification of Purchaser.................................. 38
      8.2    Indemnification of Sellers.................................... 39
      8.3    Survival...................................................... 39

IX.   MISCELLANEOUS........................................................ 40
      9.1    Brokerage Fees................................................ 40
      9.2    Further Actions............................................... 40
      9.3    Submission to Jurisdiction.................................... 41
      9.4    Merger; Modification.......................................... 41
      9.5    Notices....................................................... 41
      9.6    Waiver........................................................ 42
      9.7    Binding Effect................................................ 43
      9.8    No Third-Party Beneficiaries.................................. 43
      9.9    Separability.................................................. 43
      9.10   Headings...................................................... 43
      9.11   Counterparts; Governing Law................................... 43
<PAGE>



                            STOCK PURCHASE AGREEMENT

                  THIS STOCK PURCHASE  AGREEMENT  (this  "Agreement"),  is being
made on the 8th day of December,  1997, by and among  MARKETING  SERVICES GROUP,
INC., a Nevada  corporation  (the  "Purchaser"  or "MSGI"),  with offices at 333
Seventh Avenue, New York, New York; STEPHEN M. REUSTLE,  an individual  residing
at 149  Eagle  Road,  Newtown,  PA 18940  ("SR");  and  THOMAS  R.  KELLOGG,  an
individual  residing at 23 Lenape  Lane,  Princeton  Junction,  New Jersey 08550
("TK"; together with SR, the "Sellers") relating to the sale of capital stock of
Media Marketplace,  Inc., a Pennsylvania corporation ("Media Marketplace"),  and
Media  Marketplace  Media  Division,  Inc., a Pennsylvania  corporation  ("Media
Division" together with Media Marketplace, each a "Company",  collectively,  the
"Companies").

                              W I T N E S S E T H :
                  WHEREAS,  each of the Sellers owns  beneficially and of record
50% of the issued and  outstanding  capital  stock of Media  Marketplace,  which
outstanding  capital stock consists of an aggregate of  sixty-eight  (68) common
shares (the "Media Marketplace Shares"), par value $1.00 (the "Media Marketplace
Common Stock").

                  WHEREAS,  each of the Sellers owns  beneficially and of record
50% of the  issued  and  outstanding  capital  stock  of Media  Division,  which
outstanding  capital stock  consists of an aggregate of two hundred (200) common
shares (the "Media Division Shares" together with the Media Marketplace  Shares,
collectively, the "Shares"), par value $.01 (the "Media Division Common Stock").

                  WHEREAS,  the Purchaser desires to acquire the Shares from the
Sellers and the Sellers desire to sell the Shares to the  Purchaser,  subject to
the terms and conditions set forth below.

                  NOW,   THEREFORE,    in   consideration   of   the   premises,
representations, warranties, and covenants contained herein, and intending to be
legally bound hereby, the parties hereto agree as follows:

I.  PURCHASE AND SALE.

       1.1       Terms of Purchase and Sale.
                  Subject to the terms and conditions of this Agreement,  at the
Closing  (as defined in Section 1.5  below),  the  Sellers  shall sell,  assign,
transfer  and convey to the  Purchaser,  effective  as of  December 1, 1997 (the
"Effective Date"), the Shares free and clear of any liens, pledges, encumbrances
or security interests (collectively, "Liens") whatsoever.

       1.2       Terms of the Transaction.
                 (a) On the date hereof,  the Purchaser shall place two hundred
fifty thousand  dollars  ($250,000) (the "Escrow Amount") in escrow with Drinker
Biddle  & Reath  LLP (the  "Escrow  Agent")  pursuant  to all of the  terms  and
conditions  of the Escrow  Agreement  executed  on the date  hereof  between the
Escrow Agent,  the  Purchaser,  SR and TK (the "Escrow  Agreement").  The Escrow
Agreement  provides  generally  that:  (i) in the event that  financing  for the
transactions contemplated by this Agreement is not obtained and the Closing does
not occur on or before the Final Closing Date (as defined in Section 1.4 herein)
(a "Termination Event"), Sellers shall retain the Escrow Amount plus any accrued
interest  thereon  and (ii) in the event of a  Closing  on or prior to the Final
Closing  Date,  the Escrow Agent shall apply the Escrow Amount as payment to the
Sellers  pursuant to Section  1.2(c)(i)  herein.  The  Purchaser and the Sellers
agree that upon a Termination Event, all rights and obligations of the Purchaser
and the  Sellers  under  this  Agreement  and under any  agreement  contemplated
hereunder shall end without any liability of any party to any other party except
as set forth in this Section 1.2(a) which damages shall  constitute the sole and
exclusive liquidated damages for such breach.
                 (b) At the Closing,  each of the Sellers  shall deliver to the
Purchaser  stock  certificates  representing  the  Shares  owned by  them,  duly
endorsed in blank or with stock powers duly endorsed in blank. Additionally,  at
the Closing,  the Sellers  shall  deliver to the  Purchaser  the minute books of
Media  Marketplace and Media Division,  the corporate seals of Media Marketplace
and Media  Division,  if any, the stock ledgers of Media  Marketplace  and Media
Division, and such other corporate documents and records as the Purchaser or its
counsel shall reasonably  request in writing at least five (5) days prior to the
Closing.
                 (c) In  consideration  of the  purchase  of the Shares and the
other  transactions  contemplated  hereby,  the Sellers  shall  receive,  at the
Closing, the following consideration:
(i) The aggregate sum of two hundred fifty thousand dollars ($250,000),  payable
from the Escrow Agent in respect of the Escrow Amount allocated as follows:
              a.  one hundred twenty five thousand dollars ($125,000) to SR and
              b.  one hundred twenty five thousand dollars ($125,000) to TK
In addition,  subject to the terms of the Escrow  Agreement,  the Sellers  shall
receive all accrued  interest on and proceeds of the Escrow  Amount (the "Escrow
Proceeds")  to be allocated  to each Seller in an amount equal to fifty  percent
(50%) of the Escrow Proceeds.
(ii) The aggregate sum of five million seven hundred and fifty thousand  dollars
($5,750,000.00) from the Purchaser, payable by certified check or wire transfer,
allocated as follows:
              a.  the principal amount of three million one hundred twenty five
thousand dollars ($3,125,000) to SR; and
              b.  the principal amount of two million six hundred twenty five 
thousand dollars ($2,625,000) to TK.
(iii) Purchaser  shall issue to the Sellers,  an aggregate of two hundred twenty
two thousand two hundred twenty two (222,222)  restricted shares of common stock
of MSGI,  par value  $.01 per share,  (the "MSGI  Common  Stock")  allocated  as
follows:
              a.  one hundred seven thousand four hundred sixty (107,460) shares
issued to SR; and
              b.  seven thousand three hundred two (7,302) shares issued to CCM
Consulting, Inc. 
The parties hereto  acknowledge  that the price of the MSGI Common Stock used to
determine the number of shares of MSGI Common stock in the preceding sentence is
based upon the price of $4.50 per share (the "MSGI Stock Price").

                  (d) The purchase price as set forth in Section 1.2(c) shall be
allocated  between the  Companies  as  described  in Schedule  1.2(c),  attached
hereto.
                  (e)  The  MSGI  Common  Stock  delivered  or to  be  delivered
pursuant to Section 1.2(c)(iii) shall not be registered under the Securities Act
of 1933, as amended (the "1933 Act"). SR acknowledges in writing that he may not
sell or otherwise dispose of such shares in the absence of either a registration
statement under the 1933 Act or an exemption from the registration provisions of
the 1933 Act. The  certificates  representing  such shares will contain a legend
substantially  to the effect that such shares have not been registered under the
1933 Act, and may not be sold or transferred  without an effective  registration
statement  under the 1933 Act or an exemption from the  registration  provisions
under the 1933 Act.  The MSGI  Common  Stock to be  delivered  to SR pursuant to
Section  1.2(c)(iii)  shall be subject to registration  rights commencing on the
day after the date of Closing,  pursuant to the terms of the Registration Rights
Agreement  (the  "Registration  Rights  Agreement")  which shall be executed and
delivered at the Closing by MSGI and SR the form of which is attached  hereto as
Exhibit 1.2(d).

       1.3       Election Pursuant to Section 338(h)(10).
                  The Sellers and the Purchaser  will join in making an election
pursuant to Section  338(h)(10) of the Internal Revenue Code of 1986, as amended
(the "Code") with  respect to the stock of the  Companies  and will jointly take
such  action as is  necessary  to  effect  such  election.  The  purchase  price
(inclusive of the cash  portion,  Shares issued to the Sellers and the aggregate
amount of  liabilities  and expenses  assumed) as determined in accordance  with
Treasury Regulations promulgated under Code Section 338(h)(10) will be allocated
to the assets of the  Companies  for all purposes as set forth in such  section.
Amounts equal to the book value thereof of the respective  Companies' books will
be allocated to the Companies'  tangible assets.  As soon as practicable,  on or
after the Closing Date the  Purchaser  and Sellers  shall file such forms as are
required  pursuant to the  Treasury  Regulations  to effect such  election.  The
Sellers  shall be  responsible  for all Taxes  resulting  from the Code  Section
338(h)(10) election contemplated by this Section 1.3.

       1.4       Financing; Closing Date.
                  The financing date shall be the date the Purchaser  obtains at
least  $6,000,000  in financing  for the  transactions  contemplated  under this
Agreement  (the   "Financing   Date").   The  Closing  (the  "Closing")  of  the
transactions  contemplated  by this Agreement shall take place at the offices of
Camhy Karlinsky & Stein LLP, 1740 Broadway, 16th Floor, New York, New York 10019
at 10:00 a.m., New York time two (2) business days after the Financing Date (the
"Closing  Date") or such other time or date as the parties may  mutually  agree,
but in no event  later  than  January  15,  1998  (the  "Final  Closing  Date");
provided,  that if the Financing Date is between  December 25, 1997 and December
31, 1997 the Closing Date shall be January 2, 1998.  The Final  Closing Date may
be extended by mutual written agreement of all of the parties hereto.

       1.5       Other Transactions at Closing.
                 (a)  In addition to the  transactions referred to in Sections
 1.1 and 1.2 above, at the Closing, the Sellers shall deliver to the Purchaser
 the following:
                  (i) Subsistence  Certificates,  with "bring down" telegrams or
                  similar  documentation  as of the  Closing  Date,  as to Media
                  Marketplace,    issued   by   the   appropriate   governmental
                  authorities  of  the   Commonwealth  of   Pennsylvania;
                  (ii) Certified copy of the Articles of Incorporation of Media
                  Marketplace,  and all  amendments  thereto,  certified  by the
                  Secretary of State of the Commonwealth of Pennsylvania;
                  (iii) A copy of by-laws of Media Marketplace, certified by the
                  secretary  or  assistant  secretary  thereof  as  being  true,
                  complete,  and correct; 
                  (iv) Subsistence  Certificates,  with "bring  down" telegrams
                  or similar  documentation  as of the Closing Date, as to 
                  Media Division  issued by the  appropriate governmental
                  authorities of the Commonwealth of Pennsylvania;
                  (v) Certified copy of the Articles of  Incorporation  of Media
                  Division,  and  all  amendments  thereto,   certified  by  the
                  Secretary of State of the Commonwealth of Pennsylvania; 
                  (vi) A copy of by-laws of Media Division, certified by the 
                  secretary or assistant secretary thereof as being true, 
                  complete, and correct; 
                  (vii) The executed letter, dated prior to the Closing Date,
                  of TK contributing  to the capital of Media  Marketplace the
                  one hundred fifty thousand dollars ($150,000) promissory note
                  from Media  Marketplace  to TK, dated April 12, 1996, and
                  releasing the Companies from all obligations  under such note,
                  substantially in the form of Exhibit A attached hereto; 
                  (viii) Executed confidentiality, non-competition and  release
                  agreements  by  and  among  the  persons  listed  on  Schedule
                  1.5(a)(viii)  and the Companies,  substantially in the form of
                  Exhibit B attached  hereto;
                  (ix) Executed amendment to the $150,000  promissory note from
                  Media  Marketplace to SR, dated April 12, 1996, providing for
                  the payment by MSGI of $150,000, the balance of such note as
                  of the Closing Date, in thirty-six (36) monthly  installments
                  at a variable  interest rate of 1% over the prime rate as
                  reported  in The Wall  Street  Journal, substantially  in the 
                  form of Exhibit D attached  hereto.  
                  (x) Executed letters by the individuals listed in Schedule 7.3
                  acknowledging  the terms of receipt and forfeiture of Employee
                  Shares   pursuant   to   Section   7.3  of   this   Agreement,
                  substantially in the form of Exhibit C attached  hereto.  
                  (xi) Lock Up Agreement of SR  pursuant to Section  6.7 of this
                  Agreement  substantially  in the  form  of  Exhibit  E.  
                  (xii) Consulting Agreement by and among the Companies and  TK,
                  substantially in the form of Exhibit F attached hereto.  
                  (xiii) Release by all employees of Media Marketplace 
                  participating in the Discretionary Plan for V.P. Pool And   
                  Executive Remuneration, substantially in the form of Exhibit G
                  attached hereto.
                 (b) In addition to the transactions referenced to in Section 
1.1 and 1.2 above, at the Closing, the Purchaser shall deliver to the Sellers
the following:
                  (i) Executed   Registration   Rights  Agreement  between  the
                  Purchaser  and SR,  substantially  in the  form of  Exhibit  H
                  attached hereto; and 
                  (ii) Executed Employment Agreement by and among the Purchaser,
                  the Companies and SR substantially in the form of Exhibit I
                  attached hereto.

II. REPRESENTATIONS AND WARRANTIES OF THE SELLERS.

       Each of the Sellers jointly and severally represent and warrant to the
Purchaser as follows:

       2.1       Organization and Qualification.
                 Except as set forth in Schedule  2.1, the Companies do not own
any capital  stock of any  corporation  or any  interest  in any joint  venture,
partnership, association, trust, or other entity. The business and operations of
the Companies are conducted solely by and through the Companies. Each Company is
a corporation duly organized,  validly existing,  and in good standing under the
laws of the Commonwealth of Pennsylvania, with all requisite corporate power and
authority  and  all  necessary  material  consents,  authorizations,  approvals,
orders,  licenses,  certificates  and permits of and from, and  declarations and
filings with, all federal, state, local and other governmental authorities,  and
all courts and other tribunals to own, lease,  license, and use their properties
and assets and to carry on the  business  in which it is now  engaged.  With the
possible  exception of Kansas,  each  Company is duly  qualified to transact the
business  in  which  it is now  engaged  and is in good  standing  as a  foreign
corporation in every jurisdiction in which their ownership,  leasing, licensing,
or use of  property  or assets  or the  conduct  of their  business  makes  such
qualification necessary.

       2.2       Capitalization.
                 The authorized capital stock of Media Marketplace  consists of
1,000  common  shares,  par  value  $1.00  per  share,  of which 68  shares  are
outstanding.  Each of such outstanding shares of Media Market Place Common Stock
is validly authorized,  validly issued,  fully paid, and nonassessable,  and has
not been issued and is not owned or held in violation of any preemptive right of
stockholders.  Thirty four (34) shares are owned of record and  beneficially  by
each of the Sellers.  The authorized capital stock of Media Division consists of
one  thousand  (1,000)  common  shares,  par value $.01 per share,  of which two
hundred (200) shares are outstanding.  Each of such outstanding  shares of Media
Division Common Stock is validly issued,  fully paid, and  nonassessable and has
not been issued and is not owned or held in violation of any preemptive right of
stockholders.  One Hundred (100) shares are owned of record and  beneficially by
each of the  Sellers.  The Shares owned by each of the Sellers are held free and
clear of all Liens whatsoever.  There is no commitment,  plan, or arrangement to
issue,  and no  outstanding  option,  warrant,  or other  right  calling for the
issuance  of,  any share of  capital  stock of either  of the  Companies  or any
security or other instrument  convertible into, exercisable for, or exchangeable
for capital stock of either of the Companies.  There is no outstanding  security
or other instrument convertible into or exchangeable for capital stock of either
of the Companies.

       2.3       Financial Condition.
                 The Sellers have  delivered to the Purchaser  true and correct
copies of the following: the unaudited balance sheet of each of the Companies at
September 30, 1997, and December 31, 1996 and 1995 and the unaudited  statements
of income,  statements of retained earnings, and statements of cash flows of the
Companies  for the  nine-month  period ended  September 30, 1997 for each of the
years ended December 31, 1996 and 1995.  Each such balance sheet presents fairly
the financial conditions,  assets, liabilities,  and stockholders' equity of the
Company  reported on as of its date; each such statement of income and statement
of retained  earnings  presents  fairly the results of operations of the Company
reported on for the period  indicated  and its retained  earnings as of the date
indicated; and each such statement of cash flows presents fairly the information
purported to be shown therein.  Except for the absence of footnotes and vacation
accruals  and, with the  exception  that the balance  sheet and other  financial
statements  for the  nine-month  period ended  September 30, 1997 are subject to
normal  year-end  adjustments,  the  financial  statements  referred  to in this
Section 2.3 have been prepared in accordance with generally accepted  accounting
principles  consistently  applied  throughout  the periods  involved  and are in
accordance  with the books and records of the Companies.  Except as disclosed on
Schedule 2.3, since September 30, 1997:
                  (a)  there  has not  been a  material  adverse  change  in the
         financial  condition,  results  of  operations,  business,  properties,
         assets or liabilities of the Companies.
                  (b) the  operations  and business of the  Companies  have been
         conducted only in the ordinary course;
                  (c) the  Companies  have not  suffered an  extraordinary  loss
         (whether  or  not  covered  by   insurance)  or  waived  any  right  of
         substantial value; and,
                  (d) the Companies have not to date paid any expense  resulting
         from the  preparation  of, or the  transactions  contemplated  by, this
         Agreement.  The Sellers shall pay all such expenses  (including without
         limitation  their legal  expenses  resulting from this Agreement or the
         transactions  contemplated  hereby)  except for such  expenses  (not to
         exceed $15,000) which shall be paid by Media Marketplace.

Except  as  disclosed  in this  Agreement  or in any  Schedule  hereto or in any
materials  furnished to the Purchaser  pursuant to this  Agreement,  there is no
fact known to the Sellers which materially and adversely affects,  the financial
condition, results of operations,  business,  properties, assets or liabilities,
of the Companies;  provided,  however, that neither of the Sellers expresses any
opinion as to political or economic matters of general applicability.

       2.4       Tax and Other Liabilities.
                 (a) the  Companies  have no material  liability of any nature,
accrued or contingent,  including without  limitation  liabilities for Taxes (as
defined in Section 2.4(c)) and  liabilities to customers or suppliers,  required
by generally accepted  accounting  principles to be reflected on a balance sheet
or in notes thereto, other than the following:
(i)  Liabilities as set forth or reflected on the respective  Company's  balance
sheet (the "Last  Balance  Sheet") as of September  30, 1997 (the "Last  Balance
Sheet Date");
(ii) Other  liabilities  arising  since the Last Balance Sheet Date and prior to
the Closing in the ordinary course of business which are not  inconsistent  with
the representations and warranties of the Sellers or any other provision of this
Agreement; and
(iii)  Liabilities  disclosed in this Agreement or in any Schedule  hereto or in
any materials furnished to the Purchaser pursuant to this Agreement.
                  (b) Without limiting the generality of Section 2.4(a):
(i) The Companies and any combined, consolidated, unitary or affiliated group of
which the  Companies  are or have been a member prior to the Closing  Date:  (i)
have  paid  all  Taxes  required  to be paid on or  prior  to the  Closing  Date
(including,  without  limitation,  payments  of  estimated  Taxes) for which the
Companies  could be held liable,  except for Taxes which are being  contested in
good faith and by appropriate  proceedings  as set forth in Schedule  2.4(b)(i);
and (ii) have  accurately  and timely  filed (or filed an  extension  for),  all
federal, state, local, and foreign tax returns,  reports, and forms with respect
to the Taxes required to be filed by them on or before the Closing Date.
(ii) The amount set up as provisions  for Taxes on each  Company's  Last Balance
Sheet  is  sufficient  for  all  accrued  and  unpaid  Taxes  of the  respective
Companies,  whether or not due and payable and whether or not in dispute,  under
applicable laws relating to Taxes as in effect on the Last Balance Sheet Date or
now in  effect,  for the  period  ended on such date and for all  periods  prior
thereto.
(iii) Except as set forth in Schedule 2.4(b)(iii),  with respect to each taxable
period of either of the  Companies,  either such taxable period has been audited
by the Internal  Revenue Service or other  appropriate  taxing  authority or the
time for  assessing or  collecting  Tax with respect to such taxable  period has
closed and such taxable period is no longer subject to review.
(iv) No  deficiency  or  proposed  adjustment  which  has not  been  settled  or
otherwise  resolved  for any  amount  of Tax has  been  proposed,  asserted,  or
assessed by any taxing authority  against,  or with respect to the activities of
either of the Companies.
(v) Neither of the  Companies  has consented to extend the time in which any Tax
may be assessed or collected by a taxing authority.
(vi) Neither of the Companies has requested or been granted an extension of time
for filing any Tax Return to a date later than the Closing Date.
(vii) There is no action,  suit,  taxing authority  proceeding,  or audit now in
progress,  pending,  or  threatened  against  or with  respect  to either of the
Companies with respect to any Tax.
(viii)  Neither of the Companies is or has been a member of an affiliated  group
as defined in Section 1504 of the Internal Revenue Code of 1986, as amended (the
"Code"), or filed or been included in a combined,  consolidated,  or unitary Tax
Return.
(ix) No claim has ever been made by a taxing  authority in a jurisdiction  where
either of the Companies  does not pay Tax or file Tax Returns that either of the
Companies may be subject to the Taxes assessed by such jurisdiction.
(x) The  Companies  have  withheld  and paid all  Taxes  required  to have  been
withheld and paid in  connection  with  amounts  paid or owing to any  employee,
creditor, independent contractor, or other party.
(xi)  Schedule  2.4(b)(xi)  contains  a  list  setting  forth  all  the  states,
territories, or jurisdictions (other than Pennsylvania), if any, in which either
of the Companies is required to file a Tax Return relating to their operations.
(xii) The Companies (and any  predecessor of either of the Companies)  have both
been validly  electing S  corporations  within the meaning of Code Sections 1361
and 1362 at all  times  and for all  periods  since the later of July 1, 1988 or
such Company's date of incorporation,  through and including all taxable periods
thereafter up to and including the day of the Closing Date, it being  understood
that the Sellers and the  Purchaser  intend to make an  election  under  section
338(h)(10)   of   the   Code,   pursuant   to   Treasury   Regulations   section
1.338(h)(10)-1(e).
(xiii) The Companies  have  delivered to MSGI complete and correct copies of all
federal,  state,  local and foreign income tax returns filed with respect to the
Companies for taxable periods on or after January 1, 1995.
(xiv)  Neither  Company has made any  payments,  nor is it obligated to make any
payments,  nor is it a party to any agreement  that under certain  circumstances
could obligate it to make any payment that will not be deductible  under Section
280G of the Code.  The  Companies  will not have any  liability  on or after the
Closing  Date  pursuant  to any tax  sharing or tax  allocation  agreement.  The
Companies  have no liability  for the Taxes of any other  person under  Treasury
Regulation  1.1502-6 (or any similar provision of state,  local or foreign law),
as a transferee or successor, by contract, or otherwise.
                  (c) For  purposes of this  Agreement,  "Taxes"  shall mean all
federal,  state,  local or foreign  taxes,  assessments or duties (not including
sales or use taxes) which are payable or  remittable  by the Companies or levied
upon any  property of the  Companies,  or levied with respect to either of their
assets,  franchises,  income, receipts,  including,  without limitation,  import
duties,  excise,  franchise,  gross receipts,  utility, real property,  capital,
personal property,  withholding,  FICA, unemployment compensation,  governmental
charges (whether or not requiring the filing of a return),  and all additions to
tax,  penalties  and  interest  relating  thereto.  Tax Return means any return,
declaration,  report,  claim for refund,  information  return or other statement
relating to Taxes filed with or sent to any federal,  state,  local,  or foreign
governmental entity or subdivision.

       2.5       Litigation and Claims.
                 There is no litigation,  arbitration,  claim,  governmental or
other proceeding (formal or informal), or investigation pending,  threatened, or
in prospect (or any basis  therefor  known to the  Sellers)  with respect to the
Companies,  or their businesses,  properties,  or assets.  The Companies are not
affected by any present or threatened  strike or other labor  disturbance nor to
the  knowledge of the Sellers is any union  attempting to represent any employee
of the  Sellers  as  collective  bargaining  agent.  The  Companies  are  not in
violation of, or in default with respect to, any material law, rule, regulation,
order, judgment, or decree; nor is either Company required to take any action in
order to avoid such violation or default.

       2.6       Properties of the Companies.
                 (a)  Set  forth  on  Schedule  2.6(a)  is a list  of all  real
property owned or leased by either  Company.  With respect to real property that
is owned by the Companies,  the Companies have good and marketable  title to all
such  property  and such  property  is clear of all Liens,  except as  otherwise
disclosed on Schedule 2.6(a).
                 (b) Set forth in Schedule  2.6(b) is a true and complete  list
of all material personal  property and assets (other than real property),  owned
by the  Companies  or leased or  licensed  by the  Companies  from or to a third
party, and carried on the books of the Company at a depreciated  value in excess
of $1,000.  All such property and assets owned by either of the Companies on the
Last Balance  Sheet Date are  reflected  on that  Company's  Last Balance  Sheet
(material acquisitions  subsequent to the Last Balance Sheet Date are also noted
on Schedule 2.6(b)).  All such property and assets owned, leased, or licensed by
the Companies are in good and usable  condition  (reasonable wear and tear which
is not such as to affect adversely the operation of the business excepted).
                 (c) All  accounts and notes  receivable  reflected on the Last
Balance Sheet, or arising since the Last Balance Sheet Date, have arisen in bona
fide  arms-length   transactions  in  the  ordinary  course  of  the  Companies'
respective  businesses and, to the knowledge of the Sellers,  are not subject to
any right of  recourse,  defense,  deduction,  return  of  goods,  counterclaim,
offsets, or set-off.
                 (d)  No  real  property  owned,  leased,  or  licensed  by the
Companies  lies in an area which is, or to the knowledge of the Sellers will be,
subject to zoning,  use, or building code  restrictions  that would prohibit the
continued effective ownership,  leasing, licensing, or use of such real property
in the business in which the Companies are now engaged.
                 (e)  The  Companies   have  not  caused  or  permitted   their
respective   businesses,   properties,   or  assets  to  be  used  to  generate,
manufacture,  refine,  transport,  treat, store,  handle,  dispose of, transfer,
produce,  or process any  Hazardous  Substance  (as such term is defined in this
Section  2.6(e))  except  in  compliance  with  all  applicable   laws,   rules,
regulations, orders, judgments, and decrees, and has not caused or permitted the
Release  (as such term is  defined  in this  Section  2.6(e))  of any  Hazardous
Substance on or off the site of any property of the Sellers. The term "Hazardous
Substance" shall mean any hazardous  waste, as defined by 42 U.S.C.  ss.6903(5),
any hazardous substance, as defined by 42 U.S.C.  ss.9601(14),  any pollutant or
contaminant,  as defined  by 42 U.S.C.  ss.9601(33),  and all toxic  substances,
hazardous  materials,  or other chemical substances  regulated by any other law,
rule, or regulation. The term "Release" for the purposes of this paragraph shall
have the meaning set forth in 42 U.S.C. ss.9601(22).

       2.7       Contracts and Other Instruments.
                 Schedule 2.7(a) accurately and completely sets forth a list of
all  material  contracts,  agreements,  loan  agreements,  instruments,  leases,
licenses,  arrangements,  or understandings  with respect to the business of the
Companies  (collectively,  the  "Contracts").  Except as set  forth in  Schedule
2.7(b), each such contract,  agreement,  loan agreement,  instrument,  lease, or
license is in full force and is the legal,  valid, and binding obligation of the
Company  which  is a party  thereto,  and  (subject  to  applicable  bankruptcy,
insolvency,  and other laws affecting the  enforceability  of creditors'  rights
generally) is enforceable as to it in accordance  with its terms.  Except as set
forth in Schedule 2.7(c),  the Companies are not in violation,  in breach of, or
in default with respect to any material terms of any such  contract,  agreement,
loan agreement,  instrument, lease, or license. Except for employment agreements
and as  disclosed  in  Schedule  2.7(d),  the  Companies  are not a party to any
contract, agreement, loan agreement, instrument, lease, license, arrangement, or
understanding  with, any Companies or any director,  officer, or employee of the
Companies,  or any  relative  or  affiliate  of  the  Companies  or of any  such
director, officer, or employee.

       2.8       Employees.
                 (a) Except as set forth in  Schedule  2.8(a)  hereof,  neither
Company has contributed to, any pension, profit sharing, option, other incentive
plan, or any other type of Employee  Benefit Plan (as defined in Section 3(3) of
the Employee  Retirement Income Security Act of 1974, as amended ("ERISA"),  and
does  not  have  any  non-customary  arrangement  with  employees  for  bonuses,
incentive compensation, vacations, severance pay, insurance, or other benefits.
                 (b) Schedule 2.8(b)  contains a true and correct  statement of
the  names,  relationship  with the  Companies,  present  rates of  compensation
(whether  in the form of salary,  bonuses,  commissions,  or other  supplemental
compensation  now or hereafter  payable),  and  aggregate  compensation  for the
twelve month period ending  September  30, 1997 of each  director,  officer,  or
other employee of the Companies whose aggregate compensation for the fiscal year
ended  December  31,  1996  exceeded   $40,000  per  annum  or  whose  aggregate
compensation  presently  exceeds  the rate of $40,000  per annum.  Except as set
forth in Schedule  2.8(b),  since  September 30, 1997,  the  Companies  have not
changed the rate of compensation of any of their directors, officers, employees,
agents,  dealers, or distributors,  nor has any Employee Benefit Plan or program
been instituted or amended to increase benefits thereunder.

       2.9       Patents, Trademarks, Et Cetera.
                 The Companies do not own or have  pending,  nor is it licensed
under, any patent, patent application,  trademark,  trademark application, trade
name, service mark, copyright,  franchise, or other intangible property or asset
(all of the foregoing being herein called  "Intangibles").  Neither Sellers, any
director,  officer, or employee of the Companies,  nor any relative or affiliate
of the Companies or the Sellers,  possesses any Intangible  which relates to the
business of the Companies.  There is no right under any Intangible  necessary to
the  business of the  Companies as  presently  conducted,  except such as are so
designated in Schedule 2.9. The Companies have not infringed, is infringing,  or
has received notice of infringement with asserted  Intangibles of others. To the
knowledge of the Sellers,  there is no  infringement by others of Intangibles of
the Companies.

       2.10      Questionable Payments.
                 Neither of the Companies, nor Sellers, nor to the knowledge of
Sellers, any director,  officer, agent, employee or other person associated with
or acting on behalf of the Companies or Sellers have,  directly,  or indirectly:
used any corporate funds for unlawful contributions,  gifts,  entertainment,  or
other  unlawful  expenses  relating to  political  activity;  made any  unlawful
payment to foreign or domestic  government  officials or employees or to foreign
or domestic political parties or campaigns from corporate funds;  established or
maintained any unlawful or unrecorded fund of corporate  monies or other assets;
made any false or fictitious entry on the books or records of the Companies;  or
made any bribe,  kickback,  or other payment of a similar or comparable  nature,
whether lawful or not, to any person or entity, private or public, regardless of
form, whether in money,  property, or services, to obtain favorable treatment in
securing  business or to obtain  special  concessions,  or to pay for  favorable
treatment for business secured or for special concessions already obtained.

       2.11      Authority to Sell.
                 (a) The Sellers  have the  capacity to execute,  deliver,  and
perform this  Agreement.  This Agreement has been duly executed and delivered by
the Sellers,  is the legal,  valid, and binding obligation of the Sellers and is
enforceable as to them in accordance  with its terms.  Neither of the Sellers is
under any contractual  restriction or obligation which is inconsistent  with the
execution  and  performance  of this  Agreement.  Neither of the Sellers has any
knowledge of any consent, authorization,  approval, order, license, certificate,
or permit of or from, or declaration or filing with, any federal,  state, local,
or other governmental  authority or any court or other tribunal that is required
by the Companies or the Sellers for the execution,  delivery,  or performance of
this Agreement by the Sellers.

                 (b) Except as disclosed in Schedule 2.11(b), no consent of any
party  to  any  material  lease,  license,  distribution,   agency,  consulting,
employment,  financing, lending, installment sale or conditional sale, security,
pledge,  guarantee, or other agreement,  arrangement,  or understanding to which
the  Companies  or the  Sellers  are a party,  or to  which  any of their or his
properties or assets are subject,  is required for the execution,  delivery,  or
performance of this  Agreement.  Neither the Companies nor the Sellers have made
any  agreement or  understanding  not approved in writing by the  Purchaser as a
condition for obtaining any consent,  authorization,  approval,  order, license,
certificate,  or  permit  required  for  the  consummation  of the  transactions
contemplated by this Agreement. The execution, delivery, and performance of this
Agreement by the Sellers will not violate, result in a breach of, conflict with,
or (with or without the giving of notice or the passage of time or both) entitle
any  party  to  terminate  or  call  a  default   under  such  lease,   license,
distribution,  agency, consulting,  employment,  financing, lending, installment
sale or conditional sale, security,  pledge,  guarantee,  or other agreement, or
understanding,  or violate or result in a breach of any term of the  Articles of
Incorporation (or other charter document) or by-laws of the Companies or, to the
Sellers'  knowledge,  violate,  result  in a breach  of,  or  conflict  with any
material  law,  rule,  regulation,  order,  judgment,  or decree  binding on the
Companies, or to which any of their operations,  business, properties, or assets
are subject.

       2.12      Nondistributive Intent.
                 The Sellers are  acquiring  the shares of MSGI Common Stock to
be issued  pursuant to Section 1.2 hereof for their own account (and not for the
account  of  others)  for  investment  and not  with a view to the  distribution
thereof.  The Sellers will not sell or otherwise  dispose of such shares without
registration under the 1933 Act, or an exemption therefrom.

III.  REPRESENTATIONS AND WARRANTIES OF THE PURCHASER.

       The Purchaser represents and warrants to the Sellers as follows:

       3.1      Organization and Qualification.
                Purchaser and each of its  subsidiaries is a corporation  duly
organized  and  validly  existing  under  the  laws of its  respective  state of
incorporation as listed on Schedule 3.1.  Purchaser has full corporate power and
authority and possesses all material governmental franchises, licenses, permits,
authorizations  and approvals  necessary to enable it to use its corporate  name
and to own,  lease or otherwise  hold its  properties and assets and to carry on
its business in all material respects as presently conducted. Purchaser and each
of its  subsidiaries  is duly  qualified  and in good standing to do business in
each jurisdiction in which the nature of its business or the ownership,  leasing
or holding of its properties  makes such  qualification  necessary to the extent
material.  Purchaser  has caused to be  delivered  to Sellers  true and complete
copies of its Articles of Incorporation,  as amended to date, and the Bylaws, as
in effect on the date hereof, of Purchaser.

       3.2       Capitalization.
                 The  authorized   capital  stock  of  Purchaser   consists  of
36,250,000 shares of common stock, par value $.01 per share, of which 12,721,176
shares are validly issued and outstanding, fully paid and nonassessable.  Except
as set  forth  above,  there  are no shares  of  capital  stock or other  equity
securities of Purchaser outstanding.  Except as set forth in Schedule 3.2, there
are no outstanding warrants, options, agreements, subscriptions,  convertible or
exchangeable  securities or other commitments pursuant to which Purchaser or any
of its affiliates is or may become obligated to issue, sell, purchase, return or
redeem any shares of capital stock or other securities of Purchaser and with the
exception that Purchaser has authorized,  and reserved,  a sufficient  number of
shares of Common Stock to provide for the exercise of the rights  represented by
the  Employee  Options  (as  defined in  Section  7.4) no equity  securities  of
Purchaser are reserved for issuance for any purpose.

       3.3       Authority.
                 Purchaser has all requisite  corporate  power and authority to
enter  into this  Agreement  and to  consummate  the  transactions  contemplated
hereby.  All  corporate  acts  and  other  proceedings  required  to be taken by
Purchaser to authorize the execution, delivery and performance of this Agreement
and the consummation of the transactions  contemplated hereby have been duly and
properly taken. This Agreement has been duly executed and delivered by Purchaser
and  constitutes  the  legal,   valid  and  binding   obligation  of  Purchaser,
enforceable  against  Purchaser in accordance with its terms.  The execution and
delivery of this Agreement does not, and the  consummation  of the  transactions
contemplated  hereby and compliance with the terms hereof will not result in any
violation  of or  default,  except  for  violations  or  defaults  which  would,
individually  or in  the  aggregate,  have  a  material  adverse  effect  on the
financial  condition or results of operations of Purchaser and its  subsidiaries
taken as a whole (a "Material Adverse Effect"), under: (i) any provisions of the
Certificate  or Articles of  Incorporation  or Bylaws of Purchaser or any of its
subsidiaries,  (ii) any note, bond, mortgage, indenture, deed of trust, license,
lease,  contract,  commitment  or  agreement  to which  Purchaser  or any of its
subsidiaries  is a party or by which  any of such  entities  or their  assets is
bound or  (iii)  any  judgment,  order  or  decree,  or  material  statute,  law
ordinance,  rule or  regulation  applicable  to  Purchaser or to the property or
assets of  Purchaser  or any of its  subsidiaries.  No consent is required to be
obtained  or made  by or with  respect  to  Purchaser  in  connection  with  the
execution and delivery of this Agreement or the consummation by Purchaser of the
transactions contemplated hereby.

       3.4       Financial Condition.
                 Purchaser  has  previously  delivered  to Sellers  the audited
consolidated  balance  sheet of Purchaser an of June 30, 1997 and the  unaudited
consolidated  balance  sheet of Purchaser as of September 30, 1997 (such balance
sheet  dated   September  30,  1997,   "Purchaser's   Balance  Sheet")  and  the
consolidated  statements of income,  shareholders' equity, and cash flows of the
Company for the fiscal year ended June 30, 1997  (audited)  and the period ended
September  30,  1997  (unaudited),  together  with the  notes to such  financial
statements  (collectively,   "Purchaser's  Financial  Statements").  Purchaser's
Financial Statements have been prepared in accordance with the books and records
of Purchaser and its subsidiaries and to Purchaser's  knowledge  present fairly,
in all  material  respects,  the  financial  position  as of June  30,  1997 and
September 30, 1997,  as the case may be, and the results of operations  and cash
flows of  Purchaser  on a  consolidated  basis  for the  periods  then  ended in
conformity with generally accepted accounting principles consistently applied.

       3.5       Undisclosed Liabilities.
                 To Purchaser's  knowledge,  as of the date of the  Purchaser's
Balance  Sheet,  Purchaser  and its  subsidiaries  did  not  have  any  material
liabilities or obligations of any nature (whether accrued, absolute, contingent,
unasserted or otherwise) required by generally accepted accounting principles to
be reflected on a balance sheet or in notes thereto, except: (i) as set forth or
reflected on the  Purchaser's  Balance Sheet (or described in the notes included
therein),  (ii) for items  disclosed in Schedule 3.5 hereto,  (iii) for purchase
contracts and orders in the ordinary  course of business,  (iv) for  liabilities
and obligations incurred in the ordinary course of business consistent with past
practice  since the date of  Purchaser's  Balance  Sheet,  (v)  liabilities  and
obligations  pursuant to this  Agreement and (vi)  liabilities  and  obligations
which,  individually or in the aggregate,  excluding  liabilities referred to in
the foregoing clauses (i) through (v), will not have a Material Adverse Effect.

       3.6       Litigation and Claims.
                 Schedule  3.6  sets  forth  a list  as of  the  date  of  this
Agreement of all lawsuits,  claims, proceedings or investigations pending or, to
the knowledge of Purchaser,  threatened by or against or affecting  Purchaser or
any of its  subsidiaries  or any of  their  properties,  assets,  operations  or
businesses  which,  if  determined  adversely to Purchaser or its  subsidiaries,
taken as a whole,  could  reasonably  be  expected  to have a  Material  Adverse
Effect,  or which  challenge the legality of this  Agreement or any action to be
taken in connection  herewith.  Neither Purchaser nor any of its subsidiaries is
in default under any judgment, order or decree having a Material Adverse Effect.

       3.7       Benefit Plans.
                 (a) Schedule 3.7(a) sets forth a list of all "employee benefit
plans" (as  defined  in  Section  3(3) of  ERISA),  bonus,  incentive,  deferred
compensation,  stock or stock option plans or  arrangements,  and other material
employee  fringe benefit plans or  arrangements  (all the foregoing being herein
called "Purchaser's Benefit Plans") maintained,  or contributed to, by Purchaser
or by any of its  subsidiaries  for the benefit of any employees of Purchaser or
of one or more of its  subsidiaries.  Purchaser  will  deliver,  on request,  to
Sellers copies of: (i) each of Purchaser's Benefit Plans (or, in the case of any
unwritten Benefit Plans,  written  descriptions  thereof),  (ii) the most recent
annual report on Form 5500 filed with the Internal  Revenue Service with respect
to any of  Purchaser's  Benefit  Plans (if  applicable),  and (iii)  each  trust
agreement  and group annuity  contract  relating to any of  Purchaser's  Benefit
Plans.
                  (b)  Purchaser's  Benefit  Plans  are  in  compliance  in  all
material  respects with the applicable  provisions of ERISA and the  regulations
and published interpretations  thereunder,  except where noncompliance would not
have a Material Adverse Effect.  None of Purchaser's Benefit Plans is subject to
the provisions of Title IV of ERISA.

       3.8       Absence of Changes or Event.
                 Except as set forth in Schedule 3.8 to this  Agreement,  since
the date of  Purchaser's  Balance  Sheet,  the  business  of  Purchaser  and its
subsidiaries,  taken  as a whole,  has been  conducted  in the  ordinary  course
consistent with past practice and there has not been any change in the financial
condition or results of operations of Purchaser and its subsidiaries, taken as a
whole,  other than  changes  relating  to the  economy  in  general or  industry
conditions,  which would not, individually or in the aggregate,  have a Material
Adverse Effect.

       3.9       Compliance with Applicable Laws.
                 To the knowledge of Purchaser,  Purchaser and its subsidiaries
and their properties and assets are in compliance with all applicable  statutes,
laws,  ordinances,  rules  and  regulations  of any  governmental  authority  or
instrumentality,  domestic or foreign  (including laws relating to environmental
matters), except where noncompliance would not have a Material Adverse Effect.

       3.10      Licenses, Permits.
                 To the knowledge of Purchaser, all material licenses,  permits
or  authorizations  of  Purchaser  and  its  subsidiaries  are  validly  held by
Purchaser  or  by  the  appropriate  subsidiary,   Purchaser  and  each  of  its
subsidiaries  has complied in all material  respects  with all  requirements  in
connection   therewith  and  the  same  will  not  be  subject  to   suspension,
modification or revocation as a result of this Agreement or the  consummation of
the transactions contemplated.

       3.11      Securities Act.
                 The Shares  purchased by Purchaser  pursuant to this Agreement
are  being  acquired  for  investment  only  and not  with a view to any  public
distribution  thereof, and Purchaser will not offer to sell or otherwise dispose
of the  Shares  so  acquired  by it in  violation  of  any  of the  registration
requirements of the 1933 Act. Purchaser  acknowledges that it has had sufficient
access to the books and  records of the  Companies  to conduct an  adequate  due
diligence  investigation,  and  Purchaser  represents  to Sellers that it is not
aware of any breach of any of Sellers'  representations  and  warranties in this
Agreement not disclosed by Purchasers or by Sellers.

       3.12      SEC Filings.
                 Since January 1, 1995, Purchaser has timely filed all required
reports,  statements,   schedules  and  registration  statements  (collectively,
"Purchaser's  Filings") with the Securities and Exchange  Commission required to
be filed by  Purchaser  pursuant  to the  Securities  Exchange  Act of 1934,  as
amended (the "Exchange  Act"),  all of which  complied in all material  respects
with all applicable requirements of the Exchange Act. Purchaser has delivered to
Sellers:  (i) its annual  reports on Form 10-KSB for its fiscal years ended June
30,  1996 and 1997,  (ii) its  quarterly  report on Form  10-QSB  for its fiscal
quarter ended September 30, 1997, and (iii) its proxy or information  statements
relating to meetings of, or action taken without a meeting by, the  stockholders
of Purchaser held since January.  1, 1996 and prior to the date hereof.  None of
Purchaser's Filings,  including without limitation,  any financial statements or
schedules included therein,  at the time filed,  contained any untrue statements
of a material  fact or omitted to state a material  fact  required  to be stated
therein or necessary in order to make the  statements  therein,  in light of the
circumstances under which they were made, not misleading.

       3.13      Validity of Shares of MSGI Common.
                 The shares of MSGI Common Stock to be issued and  delivered to
Sellers  pursuant to this Agreement,  the Employee Shares (as defined in Section
7.3 hereof) and the shares  issuable upon the exercise of the Employee  Options,
when issued in accordance with the terms and conditions of this Agreement,  will
be duly authorized, validly issued, fully paid and nonassessable.

IV.  CONDITIONS TO OBLIGATIONS OF THE PURCHASER.

       The  obligations  of the  Purchaser  under this  Agreement are subject,
at the option of the Purchaser, to the following conditions:

       4.1       Accuracy of Representations and Compliance With Conditions.
                 All representations and warranties of the Sellers contained in
this   Agreement   shall  be   accurate   as  of  the  Closing  as  though  such
representations  and  warranties  were then made in exactly the same language by
such persons;  as of the Closing,  the Sellers shall have performed and complied
with all covenants and agreements  and satisfied all  conditions  required to be
performed  and  complied  with  by any of them at or  before  such  time by this
Agreement;  and the Purchaser shall have received a certificate executed by each
of the Sellers dated the date of the Closing, to that effect.

       4.2       Opinion of Counsel.
                 The Sellers have  delivered to MSGI on the date of the Closing
the opinion of counsel to the Sellers, dated as of the Closing Date, in form and
substance satisfactory to counsel for the Purchaser.

       4.3       Other Closing Documents.
                 The Sellers shall have  delivered to the Purchaser at or prior
to the Closing such other documents as the Purchaser may reasonably request five
(5) days prior to the Closing Date in order to enable the Purchaser to determine
whether the conditions to its obligations under this Agreement have been met and
otherwise to carry out the provisions of this Agreement.

       4.4       Legal Action.
                 There shall not have been  instituted or threatened  any legal
proceeding  relating  to, or seeking to  prohibit  or  otherwise  challenge  the
consummation of, the transactions  contemplated by this Agreement,  or to obtain
substantial damages with respect thereto.

       4.5       No Governmental Action.
                 There shall not have been any action taken,  or any law, rule,
regulation, order, judgment, or decree proposed, promulgated,  enacted, entered,
enforced,  or  deemed  applicable  to  the  transactions  contemplated  by  this
Agreement by any federal,  state,  local, or other governmental  authority or by
any court or other  tribunal,  including the entry of a preliminary or permanent
injunction,  which, in the sole judgment of the Purchaser,  (a) makes any of the
transactions  contemplated  by this  Agreement  illegal,  (b) results in a delay
beyond the Final Closing Date in the ability of the Purchaser to consummate  any
of the transactions contemplated by this Agreement, (c) requires the divestiture
by the Purchaser of a material  portion of the business of the Purchaser and its
subsidiaries  taken  as a  whole,  or of  the  Companies  (d)  imposes  material
limitations on the ability of the Purchaser  effectively to exercise full rights
of  ownership  of the shares to be acquired  from the  Sellers or (e)  otherwise
prohibits  or  materially,  restricts  consummation  of any of the  transactions
contemplated by this Agreement or materially  impairs the contemplated  benefits
to the Purchaser of any of the transactions contemplated by this Agreement.

       4.6       Contractual Consents.
                 Except as provided in Schedule 4.6, the  Companies  shall have
obtained at or prior to the Closing all consents  required for the  consummation
of the  transactions  contemplated  by this  Agreement  from  any  party  to any
contract,  agreement,  instrument, lease, license, arrangement, or understanding
to  which it is a party,  or to  which it or any of its  respective  businesses,
properties, or assets are subject.

       4.7       Material Adverse Change.
                 Except  as  disclosed  in this  Agreement  or in any  Schedule
hereto or in any materials furnished to the Purchaser pursuant to this Agreement
since  September 30, 1997 there shall not have been any event or  development or
combinations of changes or developments,  individually or in the aggregate, that
could be reasonably  expected to have a material adverse effect on the business,
operations, or future prospects of the Companies.

V.  CONDITIONS TO OBLIGATIONS OF SELLERS.

       5.1       Accuracy of Representations and Compliance With Conditions.
                 All  representations and warranties of the Purchaser contained
in this  Agreement  shall be  accurate  when made  and,  in  addition,  shall be
accurate as of the Closing as though such  representations  and warranties  were
then made in exactly the same language by the Purchaser;  as of the Closing, the
Purchaser  shall have performed and complied with all conditions  required to be
performed and complied with by it at or before such time by this Agreement,  and
the Sellers shall have received a certificate  executed an executive  officer of
the Purchaser, dated the date of the Closing, to that effect.

       5.2       Legal Action.
                 There shall not have been  instituted or threatened  any legal
proceeding  relating  to, or seeking to  prohibit  or  otherwise  challenge  the
consummation of, the transactions  contemplated by this Agreement,  or to obtain
substantial damages with respect thereto.

       5.3       Contractual Consents.
                 The Purchasers  shall have obtained at or prior to the Closing
all consents  required for the consummation of the transactions  contemplated by
this Agreement  from any party to any contract,  agreement,  instrument,  lease,
license,  arrangement,  or understanding to which it is a party, or to which any
of its respective businesses, properties, or assets are subject.

       5.4       Opinion of Counsel.
                 The  Purchaser  has  delivered  to  Sellers on the date of the
Closing the opinion of counsel to the  Purchaser,  dated as of the Closing Date,
in form and substance satisfactory to counsel for the Sellers.

       5.5       Other Closing Document.
                 The Purchaser  shall have delivered to the Sellers at or prior
to the Closing such other  documents as the Sellers may reasonably  request five
(5) days prior to the Closing  Date in order to enable the Sellers to  determine
whether the conditions to its obligations under this Agreement have been met and
otherwise to carry out the provisions of this Agreement.

       5.6       No Governmental Action.
                 There shall not have been any action taken,  or any law, rule,
regulation, order, judgment, or decree proposed, promulgated,  enacted, entered,
enforced,  or  deemed  applicable  to  the  transactions  contemplated  by  this
Agreement by any federal,  state,  local, or other governmental  authority or by
any court or other  tribunal,  including the entry of a preliminary or permanent
injunction,  which,  in the sole  judgment of the Sellers,  (a) makes any of the
transactions contemplated by this Agreement,  illegal, (b) results in a delay in
the ability of the Sellers to consummate any of the transactions contemplated by
this Agreement, (c) requires the divestiture by the Sellers of any or a material
portion of the business of the Companies (d) imposes material limitations on the
ability of the Sellers  effectively  to exercise full rights of ownership of the
MSGI Common Stock or (e) otherwise prohibits,  restricts, or delays consummation
of any of the  transactions  contemplated  by  this  Agreement  or  impairs  the
contemplated benefits to the Sellers of any of the transactions  contemplated by
this Agreement.

       5.7       Material Adverse Change.
                 Except  as  disclosed  in this  Agreement  or in any  Schedule
hereto or in any materials furnished to the Purchaser pursuant to this Agreement
since  September 30, 1997 there shall not have been any event or  development or
combinations of changes or developments,  individually or in the aggregate, that
could be reasonably  expected to have a material adverse effect on the business,
operations, or future prospects of the Purchaser.

VI.CERTAIN COVENANTS OF SELLERS AND THE PURCHASER.

       6.1       Access.
                 Until the earlier of the Closing and the rightful  abandonment
or  termination  of this  Agreement  pursuant to Section 1.4 or  otherwise  (the
"Release  Time"),  the Sellers will cause the  Companies to afford the officers,
employees,   counsel,  agents,  investment  bankers,   accountants,   and  other
representatives  of the Purchaser  reasonable access to the plants,  properties,
books, and records of the Companies,  will permit them to make extracts from the
copies  of such  books and  records,  and will  from  time to time  furnish  the
Purchaser  with  such   additional   financial  and  operating  data  and  other
information as to the financial  condition,  results of operations,  businesses,
properties,  assets,  liabilities,  or future  prospects of the Companies as the
Purchaser from time to time may reasonably request.

       6.2       Conduct of Business.
                 Until the Release Time, the Purchaser  shall,  and the Sellers
shall cause the Companies to,  conduct their  respective  affairs so that at the
Closing no  representation  or warranty of  Purchaser  or of the Sellers will be
inaccurate,  no covenant or  agreement  of  Purchaser  or of the Sellers will be
breached,  and no condition in this Agreement will remain  unfulfilled by reason
of the actions or omissions of Purchaser or of the Sellers.  Except as otherwise
requested by the Purchaser in writing,  until the Release Time, the Sellers will
cause  the  Companies  to use  their  best  efforts  to  preserve  the  business
operations  of the  Companies  intact,  to keep  available the services of their
present  personnel,  to  preserve  in  full  force  and  effect  the  contracts,
agreements,  instruments,  leases, licenses, arrangements, and understandings of
the  Companies,  and to preserve  the  goodwill of their  customers,  and others
having business  relations with it. Until the Release Time, the Purchaser shall,
and the Sellers will cause the Companies to, conduct their respective businesses
and operations in all respects only in the ordinary course.

       6.3       Advice of Changes.
                 Until  the  Release  Time,  the  Purchaser  and  Sellers  will
immediately  advise  one  another in a  detailed  written  notice of any fact or
occurrence or any pending or threatened  occurrence of which any of them obtains
knowledge  and which (if existing and known at the date of the execution of this
Agreement)  would  have  been  required  to be set  forth or  disclosed  in this
Agreement or a Schedule  hereto,  which (if existing and known at any time prior
to or at the  Closing)  would  make the  performance  by any party of a covenant
contained in this Agreement impossible or make such performance  materially more
difficult than in the absence of such fact or occurrence,  or which (if existing
and known at the time of the  Closing)  would cause a  condition  to any party's
obligations under this Agreement not to be fully satisfied.

       6.4       Public Statements.
                 Neither of the Sellers nor the Companies shall disseminate any
information  to  the  public   regarding  this  Agreement  or  the  transactions
contemplated  hereby,  without  the  prior  written  consent  of the  Purchaser.
Notwithstanding  the  foregoing,  nothing  contained  herein  shall  prevent the
Sellers or the Companies  from  releasing any  information  to any  governmental
authority if required to do so by law.

       6.5       Other Proposals.
                 Until the  Release  Time,  the  Sellers  shall not,  and shall
neither authorize nor permit any officer,  director,  employee,  counsel, agent,
investment banker,  accountant, or other representative of any of the Sellers or
the Companies  directly or indirectly,  to: (i) initiate contact with any person
or entity in an effort to solicit any Takeover Proposal (as such term is defined
in this Section 6.5);  (ii) cooperate  with, or furnish or cause to be furnished
any  non-public  information  relating to the financial  conditions,  results of
operations,  business,  properties,  assets, liabilities, or future prospects of
the Business to, any person or entity in connection with any Takeover  Proposal;
(iii) negotiate with any person or entity with respect to any Takeover Proposal;
or (iv) enter into any  agreement or  understanding  with the intent to effect a
Takeover  Proposal of which any of them becomes  aware.  As used in this Section
6.5, "Takeover Proposal" shall mean any proposal,  other than as contemplated by
this Agreement, (x) for a merger, consolidation,  reorganization, other business
combination, or recapitalization involving the Companies, for the acquisition of
a five (5%) percent or greater  interest in the equity or in any class or series
of capital stock of the Companies, for the acquisition of the right to cast five
(5%) percent or more of the votes on any matter with  respect to the  Companies,
or for the  acquisition  of a  substantial  portion of any of their assets other
than in the ordinary  course of their  businesses or (y) the effect of which may
be to prohibit,  restrict,  or delay the consummation of any of the transactions
contemplated  by this  Agreement  or impair  the  contemplated  benefits  to the
Purchaser or of any of the transactions contemplated by this Agreement.

       6.6       Voting by the Sellers.
                 The Sellers agree that until the Release Time,  they will vote
all securities of the Companies  which they are entitled to vote against (a) any
merger,   consolidation,   reorganization,   other  business   combination,   or
recapitalization of the Companies, (b) any sale of assets of the Companies other
than in the ordinary course of their respective businesses, (c) any stock split,
stock  dividend,  or reverse stock split  relating to any class or series of the
Companies, (d) any issuance of any shares of capital stock of the Companies, any
option,  warrant,  or other right  calling for the issuance of any such share of
capital stock, or any security  convertible  into or  exchangeable  for any such
share of capital stock,  (e) any  authorization  of any other class or series of
stock of the Companies,  (f) the amendment of the Articles of Incorporation  (or
other  charter  document)  or the  by-laws  of the  Companies,  or (g) any other
proposition  the  effect of which  may be to  prohibit,  restrict,  or delay the
consummation  of any of the  transactions  contemplated  by this Agreement or to
impair materially the contemplated benefits to the Purchaser of the transactions
contemplated by this Agreement.

       6.7       Lock-Up Agreements.
                 SR agrees to execute and  deliver on the Closing  Date to MSGI
agreements  with respect to limiting  their ability to sell their shares of MSGI
Common Stock for a period of one year from the Closing Date.

VII.  COVENANTS OF PURCHASER.

                 The Purchaser covenants and agrees as follows:

       7.1       Confidentiality.
                 The Purchaser shall insure that all  confidential  information
which the Purchaser, any of its officers, directors, employees, counsel, agents,
investment bankers,  or accountants,  may now possess or may hereafter create or
obtain  relating to the financial  condition,  results of operations,  business,
properties,  assets, liabilities, or future prospects of the Companies shall not
be published,  disclosed,  or made accessible by any of them to any other person
or entity at any time or used by any of them without the prior  written  consent
of the Companies,  provided,  however,  that the  restrictions  of this sentence
shall not apply (a) after the  Closing  takes  place,  (b) as may  otherwise  be
required by law, (c) as may be necessary or appropriate  in connection  with the
enforcement of this Agreement,  or (d) to the extent the information  shall have
otherwise become publicly available.

       7.2       Benefit Plans.
                 Until such time as the Purchaser's life,  health,  medical and
other  benefit  plans  and 401K  plan are made  available  to  employees  of the
Companies, Purchaser shall, after the Closing, continue to provide all employees
of the Companies with the benefits of the Companies' life,  health,  medical and
other benefit plans and 401(k) plan, subject to the terms of each plan.

       7.3       Employee Shares.
                 At the  Closing,  MSGI shall issue an aggregate of one hundred
seven  thousand four hundred sixty  (107,460)  restricted  shares (the "Employee
Shares")  of  MSGI  Common  Stock  to the  individuals  (each a  "Designee")  as
specified  in Schedule 7.3 attached  hereto.  The Employee  Shares shall vest at
such times and in such amounts as are set forth opposite each  Designee's  name;
provided,  however,  that any  Designee  shall  forfeit all rights to his or her
non-vested  Employee  Shares  if  such  designee  is not  employed  by MSGI or a
subsidiary  of MSGI on the date  upon  which  Designee's  right to  receive  any
portion of the Employee  Shares would otherwise vest;  provided,  further,  that
MSGI and each Designee shall acknowledge, in a writing satisfactory to MSGI, the
Designee's  rights  with  respect  to the  Employee  Shares and  certain  resale
restrictions on Employee Shares prior to their  registration  under the 1933 Act
or the availability of an exemption therefrom.  Immediately upon the termination
of a  Designee's  employment  with MSGI or a  subsidiary  of MSGI,  the Employee
Shares that  otherwise  would have vested with such Designee shall be registered
and issued to TK. MSGI shall retain Employee Shares until such time as they vest
to  Designee  or are issued to TK.  MSGI shall  distribute  the vested  Employee
Shares to the appropriate  Designee within 30 days of the date such shares vest.
The  Employee  Shares  when  issued  pursuant  to this  Section 7.3 shall not be
registered  under  the 1933 Act.  MSGI  shall  use its best  efforts  to cause a
registration  statement to be filed with the Securities and Exchange  Commission
covering resale of the Employee Shares to become effective prior to the date the
Employee  Shares shall vest with Designees  unless in the opinion of counsel for
MSGI resale of the Employee  Shares will be exempt from  registration  under the
1933 Act.  MSGI shall not be  required to issue  Employee  Shares in whole or in
part to TK if to do so would  violate any  applicable  State or Federal  law, it
being  agreed  that such  issuances  to TK can be made  pursuant  to  applicable
Federal and state securities  laws. Until all Employee Shares have vested,  MSGI
shall  provide  TK with a  written  report  once a year  which  sets  forth  the
employment  status of each  Designee  with MSGI or a subsidiary  of MSGI and the
number of Employee Shares that have vested with each Designee.
       7.4       Options.
                 (a) On the Closing  Date MSGI shall grant  options  ("Employee
Options") to purchase  three hundred  thousand  (300,000)  shares of MSGI Common
Stock  pursuant to all of the Terms and  Conditions  of MSGI's 1991 Stock Option
Plan,  registered on Form S-8 with the Securities and Exchange  Commission.  The
Employee  Options  shall be  issued to the  individuals  named in  Schedule  7.4
attached  hereto in such amounts as are set forth  opposite each of their names.
The exercise price of the Employee  Options shall equal the fair market value of
MSGI Common Stock as determined by its closing price on December 8, 1997.
       7.5       Documents.
                 (a) The  Purchaser  shall have  delivered to the Sellers at or
prior to the Closing such other documents as the Sellers may reasonably  request
in order to enable the  Sellers  to  determine  whether  the  conditions  to its
obligations  under this  Agreement  have been met and otherwise to carry out the
provisions of this Agreement.
       7.6       Press Release.
                 (a) Upon the completion of the Closing,  if a press release is
written  by  the  Purchaser's  investor  relations  staff,  SR  shall  have  the
reasonable opportunity to contribute to its content.

VIII.  INDEMNIFICATION; SURVIVAL; LIMITATIONS ON LIABILITY.

       8.1       Indemnification of Purchaser.
                  (a) Subject to the terms and  conditions  set forth in Section
8.3, the Sellers  jointly and severally agree to indemnify and hold harmless the
Purchaser,   its   officers,   directors,   employees,   counsel,   and  agents,
(collectively,  the "Purchaser Indemnitees"),  on an after-tax basis against and
in  respect  of any and all  claims,  suits,  actions,  proceedings  (formal  or
informal),   investigations,   judgments,  deficiencies,  damages,  settlements,
liabilities,   and  reasonable   legal  and  other  expenses   related   thereto
(collectively, "Claims"), as and when incurred, arising out of or based upon any
breach of any representation,  warranty,  covenant,  or agreement of the Sellers
contained  in  this  Agreement  or  any  document  or  instrument  delivered  in
connection with this Agreement.
                  (b) Each  Purchaser  Indemnitee  shall give the Sellers prompt
notice of any Claim on the basis of which such Purchaser  Indemnitee  intends to
seek indemnification (but the obligations of the Sellers shall not be conditions
upon receipt of such notice, except to the extent that the indemnifying party is
actually prejudiced by such failure to give notice).  The Sellers shall promptly
assume  the  defense  of  any  Purchaser  Indemnitee,  with  counsel  reasonably
satisfactory  to such  Purchaser  Indemnitee,  and the fees and expenses of such
counsel  shall be at the sole cost and expense of the  Sellers.  Notwithstanding
the  foregoing,  any  Purchaser  Indemnitee  shall  be  entitled,  at his or its
expense,  to employ  counsel  separate from counsel for the Sellers and from any
other  party  in  such  action,  proceeding,  or  investigation.   No  Purchaser
Indemnitee  may agree to a  settlement  of a Claim  without  the  prior  written
approval of the Sellers, which approval shall not be unreasonably withheld.

       8.2       Indemnification of Sellers.
                  (a) Subject to the terms and  conditions  set forth in Section
8.3, the  Purchaser  agrees to  indemnify  and hold  harmless  the Sellers,  the
Companies and each of their respective officers, directors,  employees, counsel,
and agents,  (collectively,  the "Seller  Indemnitees"),  on an after-tax  basis
against and in respect of any and all Claims as and when  incurred,  arising out
of or based  upon any  breach  of any  representation,  warranty,  covenant,  or
agreement  of the  Purchaser  contained  in this  Agreement  or any  document or
instrument delivered in connection with this Agreement.
                  (b) Each Seller  Indemnitee  shall give the  Purchaser  prompt
notice of any Claim on the basis of which such Seller Indemnitee intends to seek
indemnification  (but the  obligations of the Purchaser  shall not be conditions
upon receipt of such notice, except to the extent that the indemnifying party is
actually  prejudiced  by such  failure  to give  notice).  The  Purchaser  shall
promptly assume the defense of any Seller  Indemnitee,  with counsel  reasonably
satisfactory  to such  Seller  Indemnitee,  and the  fees and  expenses  of such
counsel shall be at the sole cost and expense of the Purchaser.  Notwithstanding
the foregoing,  any Seller Indemnitee shall be entitled,  at his or its expense,
to employ  counsel  separate  from counsel for the  Purchaser and from any other
party in such action,  proceeding,  or  investigation.  No Seller Indemnitee may
agree to a  settlement  of a Claim  without  the prior  written  approval of the
Purchaser, which approval shall not be unreasonably withheld.

       8.3       Survival.
                  (a)  Subject  to  the  provisions  of  Section   7.2(b),   the
covenants,  agreements,  representations,  and  warranties  contained in or made
pursuant to this  Agreement  shall  survive the Closing and the  delivery of the
purchase price by the Purchaser, irrespective of any investigation made by or on
behalf of any party.
                  (b) The  liabilities  and  obligations  of the Sellers and the
Purchaser  under this Agreement  shall be subject to the following  limitations.
The Sellers and the Purchaser shall have no liability or obligation with respect
to any claim for a breach of a  representation  or warranty under this Agreement
made after two (2) years from the Closing Date except for claims  arising out of
a breach of the  representations  as to (i) tax  liabilities  under Section 2.4,
with  respect to which the Sellers  shall  remain  liable until ninety (90) days
after the expiration of the applicable  statute of limitations  relating to such
tax liabilities and (ii) capitalization  under Section 2.2, which shall continue
indefinitely.  In addition,  the Sellers shall not be responsible for any claims
until the  cumulative  aggregate  amount  thereof shall exceed one hundred fifty
thousand  dollars  ($150,000)  (the "Minimum  Amount"),  or after the cumulative
aggregate amount thereof exceeds four million dollars ($4,000,000) (the "Maximum
Amount"), excluding any liabilities for a breach of a representation or warranty
relating to Taxes  pursuant to Section 2.4. The Sellers  shall be liable for all
amounts in excess of the Minimum Amount and less than the Maximum Amount.

IX. MISCELLANEOUS.

       9.1       Brokerage Fees.
                  Each party hereto will  indemnify and hold harmless the others
against and in respect of any and all Claims for brokerage or other  commissions
relative to this Agreement or to the transactions  contemplated hereby, based in
any way on agreements,  arrangements or  understandings  made by such party with
any third party.

       9.2       Further Actions.
                  At any time and from time to time,  each party agrees,  as its
or his expense,  to take such actions and to execute and deliver such  documents
as may be reasonably necessary to effectuate the purposes of this Agreement.

       9.3       Submission to Jurisdiction.
                  Each  of  the  parties  hereto  irrevocably   submits  to  the
jurisdiction  of the courts of the State of New York,  and of any federal  court
located in the State of New York,  in  connection  with any action or proceeding
arising  out of or  relating  to,  or a breach  of,  this  Agreement,  or of any
document  or  instrument   delivered   pursuant  to,  in  connection   with,  or
simultaneously with this Agreement.

       9.4       Merger; Modification.
                  This Agreement and the Schedules attached hereto set forth the
entire  understanding  of the parties with respect to the subject matter hereof,
supersede all existing agreements among them concerning such subject matter, and
may be modified only by a written  instrument  duly executed by each party to be
charged.

       9.5       Notices.
                  Any notice or other communication  required or permitted to be
given  hereunder  shall be in  writing  and shall be mailed by  certified  mail,
return receipt requested (or by the most nearly comparable method if mailed from
or to a location  outside of the United States) or by Federal  Express,  Express
Mail, or similar  overnight  delivery or courier service or delivered (in person
or by telecopy, or similar telecommunications  equipment) against receipt to the
party to whom it is to be given at the  address  of such  party set forth in the
preamble  to this  Agreement  (or to such other  address as the party shall have
furnished in writing in accordance with the provisions of this Section 8.5). Any
notice given to the  Purchaser  shall be  addressed  to the  attention of Jeremy
Barbera,  333  Seventh  Avenue,  New York,  NY 10001,  and a copy of such notice
(which copy shall not constitute notice) shall also be sent to Camhy Karlinsky &
Stein LLP, 1740 Broadway,  16th Floor, New York, New York 10019-4315  Attention:
Alan I. Annex,  Esq. Any notice given to SR shall be addressed to the  attention
of Stephen M. Reustle, 149 Eagle Road, Newtown, PA 18940. Any notice given to TK
shall be address to Thomas R Kellogg, 23 Lenape Lane,  Princeton  Junction,  New
Jersey  08550.  A copy of any  notice  to the  Sellers  (which  copy  shall  not
constitute  notice)  shall  also be sent to  Drinker  Biddle & Reath  LLP,  1000
Westlakes Drive,  Suite 300, Berwyn,  PA 19312-2409,  Attn: Thomas E. Wood, Esq.
Notice to the estate of any party shall be  sufficient if addressed to the party
as provided in this  Section  9.6.  Any notice or other  communication  given by
certified mail (or by such comparable  method) shall be deemed given at the time
of  certification  thereof (or  comparable  act) except for a notice  changing a
party's address which will be deemed given at the time of receipt  thereof.  Any
notice given by other means  permitted by this Section 9.6 shall be deemed given
at the time of receipt thereof.

       9.6       Waiver.
                  Any  waiver  by any  party  of a breach  of any  terms of this
Agreement  shall  not  operate  as or be  construed  to be a waiver of any other
breach of that term or of any  breach of any other term of this  Agreement.  The
failure of a party to insist upon strict adherence to any term of this Agreement
on one or more  occasions  will not be considered a waiver or deprive that party
of the right  thereafter  to insist  upon strict  adherence  to that term or any
other term of this Agreement. Any waiver must be in writing.

       9.7       Binding Effect.
                  The  provisions  of this  Agreement  shall be binding upon and
inure to the benefit of the  Purchaser,  and its  successors and assigns and the
Sellers and their respective assigns, heirs, and personal  representatives,  and
shall inure to the benefit of each Indemnitee and its successors and assigns (if
not a natural person) and his assigns, heirs, and personal representatives (if a
natural  person).  Neither the Purchaser or the Seller may assign this Agreement
without obtaining the other party's prior written consent.

       9.8       No Third-Party Beneficiaries.
                  This Agreement does not create,  and shall not be construed as
creating,  any rights  enforceable  by any person not a party to this  Agreement
(except as provided in 9.7).

       9.9       Separability.
                  If any  provision of this  Agreement is invalid,  illegal,  or
unenforceable,  the balance of this Agreement shall remain in effect, and if any
provision is inapplicable to any person or circumstance,  it shall  nevertheless
remain applicable to all other persons and circumstances.

       9.10      Headings.
                  The headings in this  Agreement are solely for  convenience of
reference and shall be given no effect in the construction or  interpretation of
this Agreement.

       9.11      Counterparts; Governing Law.
                  This Agreement may be executed in any number of  counterparts,
each of which  shall be  deemed an  original,  but all of which  together  shall
constitute one and the same  instrument.  It shall be governed by, and construed
in accordance with, the laws of the State of New York,  without giving effect to
the rules governing the conflict of laws.

                  IN  WITNESS  WHEREOF,  the  parties  have duly  executed  this
Agreement on December 8, 1997, effective as provided herein.

                                    MARKETING SERVICES GROUP,INC.


                                    By:  /s/ J. Jeremy Barbera
                                    -----------------------------
                                    Title: Chairman & Chief Executive Officer


                                    /s/ Stephen M. Reustle
                                    -----------------------------



                                   /s/ Thomas R. Kellogg
                                   ------------------------------

<PAGE>


                                                                    EXHIBIT 10.1

                              EMPLOYMENT AGREEMENT

                  THIS AGREEMENT (this "Agreement") is being made as of the 29th
day of December,  1997 by and among MARKETING SERVICES GROUP, INC.,  ("MSGI"), a
Nevada corporation, having its principal office at 333 Seventh Avenue, New York,
New York, STEPHEN M. REUSTLE  ("Employee"),  an individual residing at 149 Eagle
Road,   Newtown,   PA  18940,  and  Media  Marketplace,   Inc.,  a  Pennsylvania
corporation,   and  Media  Marketplace  Media  Division,  Inc.,  a  Pennsylvania
corporation (each a "Company", collectively, the "Companies").

                              W I T N E S S E T H:

                  WHEREAS,  pursuant to a Stock Purchase  Agreement  among MSGI,
Employee  and  Thomas  R.  Kellogg,   dated   December  8,  1997  the  Companies
contemporaneously herewith will become wholly-owned subsidiaries of MSGI; and

                  WHEREAS,  MSGI desires to have Employee  continue as President
and Chief Executive Officer of the Companies and Employee desires to be employed
by the  Companies as President  and Chief  Executive  Officer of each,  upon the
terms and conditions contained herein;

                  NOW,  THEREFORE,  in  consideration of the mutual premises and
agreements  contained  herein,  and intending to be legally  bound  hereby,  the
parties hereto agree as follows:

                  1.  Nature of Employment; Term of Employment.
(a) MSGI and each Company hereby employs  Employee and Employee  agrees to serve
each Company as its President and Chief  Executive  Officer,  upon the terms and
conditions  contained  herein,  for a term  commencing as of the date hereof and
continuing  until December 31, 2000 (the "Initial  Term").  This Agreement shall
automatically  be renewed for one (1) additional year period (the "Renewal Term"
and the Initial Term  collectively,  the  "Employment  Term") upon terms no less
favorable  than the terms  existing  in the third year of the  Employment  Term,
unless MSGI or Employee gives written notice to the other party of its intention
not to renew this  Agreement at least sixty (60) days prior to the expiration of
the Initial Term.

(b) MSGI shall consider electing Employee to MSGI'S Board of Directors within 30
days  following  the end of MSGI's first fiscal year of the Initial  Term.  MSGI
will maintain directors' and officers' liability insurance coverage for Employee
throughout  the period that Employee  serves on MSGI's Board of Directors to the
same extent it maintains  such insurance for all other officers and directors of
MSGI.  Whenever during the Employment  Term,  Employee is not a member of MSGI's
Board of Directors, he shall be given due notice of, and shall have the right to
attend,  each  meeting  of  MSGI's  Board of  Directors  and  shall be given all
information provided to Board Members.

                  2. Duties and Powers as Employee.
During the Employment  Term,  Employee  agrees to devote all of his full working
time, energy and efforts to the business of the Companies. In performance of his
duties,  Employee  shall be subject  to the  reasonable  direction  of the Chief
Executive Officer of MSGI and the Board of Directors of MSGI.  Employee shall be
available to travel as may reasonably be required by the needs of the Companies'
or MSGI's business. Employee agrees that the Companies or MSGI may obtain a life
insurance  policy on the life of Employee  naming the  Companies  or MSGI as the
beneficiary thereof.  Employee shall consult with the Chief Executive Officer of
MSGI on any single  expenditure  by either of the Companies in excess of $10,000
or  compensation  payments  by  either  of the  Companies  to an  employee  or a
consultant that alone or in the aggregate exceeds $75,000 per annum.  Subject to
the foregoing  obligations  to consult,  Employee shall have sole authority over
all staffing decisions for the Companies.

                  3.  Compensation.
As  compensation  for his services  hereunder,  MSGI and the Companies shall pay
Employee  a  salary  (the  "Base   Salary"),   payable  in  equal   semi-monthly
installments,  in the  aggregate at the annual rate of $250,000 for each year of
the Employment Term.  Except as otherwise  provided by this Agreement,  Employee
shall participate in all present or future employee benefits of the Companies or
MSGI for which  officers  of MSGI or officers  of a Company  are  eligible.  The
benefits received by Employee from such benefit plans shall be no less favorable
to him than  benefits  (including  life and  disability  insurance  and  medical
benefits)  currently  received  by  Employee  from  the  Companies.  During  the
Employment Term,  Employee shall be eligible for consideration for stock options
and bonuses to the same extent as are other key management personnel of MSGI and
the Companies.

                  4.  Earnout
MSGI and the  Companies  shall pay  Employee an earnout  payment  (the  "Earnout
Payment")  of up to  $1,000,000 a year for each year  beginning  January 1st and
ending  December  31st for the years of 1998,  1999 and 2000  (each a  "Calendar
Year"),  calculated  for the  purposes  of this  Section 4 as  follows  for each
Calendar Year:

(a) In the event that EBIT (as  defined  herein)  for a Calendar  Year equals or
exceeds  85% of the EBIT  Target (as defined  herein)  for such  Calendar  Year,
Employee  shall  be paid  an  Earnout  Payment  for a  Calendar  Year  equal  to
$1,000,000  multiplied by the product  (which  product of this subclause (i) and
(ii)  shall not be in excess  of the value of one (1)) of (i)  actual  Metro Net
Billings  (as defined  herein) for the year  divided by the Metro Net Target (as
defined  herein) for the Calendar Year, and (ii) actual EBIT divided by the EBIT
Target for the appropriate  Calendar Year. For example, if 1998 EBIT is $680,440
(approximately  90% of the EBIT  Target) and actual  Metro Net Billings for 1998
are $765,000  (approximately 50% of $1,530,229),  Employee's Earnout Payment for
Calendar Year 1998 will be approximately $450,000.

(b) No Earnout  Payment  shall be payable to Employee for any Calendar  Year for
which actual EBIT is less than 85% of the EBIT Target; provided,  however, that,
regardless of actual EBIT,  Employee  shall receive the full Earnout  Payment in
any  Calendar  Year for  which  100% of the Metro Net  Target  is  achieved,  as
measured by actual Metro Net Billings.

(c) If no Earnout  Payment is due Employee as provided in subclause  (a) and (b)
of this  Section in any one Calendar  Year (i) Employee  shall be entitled to an
Earnout Payment in the next  succeeding  Calendar Year based on the same formula
and values for Metro Net Target and EBIT Target as the  Calendar  Year for which
no  earnout  was  payable;  (ii) the EBIT  Target  and Metro Net  Target for the
remaining Calendar Year(s), if any, will be correspondingly  adjusted forward to
apply to the next  Calendar  Year(s)  thereafter,  and (iii) MSGI shall have the
option to extend Employment Term for one additional year.

(d) The Earnout  Payment shall be paid not later than forty-five (45) days after
the last day of each Calendar Year (the "Payment Date"). MSGI shall pay Employee
each Earnout Payment in shares  ("Earnout  Shares") of common stock of MSGI, par
value $.01 per share  ("Common  Stock");  provided,  however,  that Employee may
elect to receive up to  twenty-five  percent  (25%) of the Earnout  Payment in a
Calendar Year in cash; provided,  further,  MSGI and Employee may mutually agree
that fifty  percent  (50%) of the  Earnout  Payment  in a  Calendar  Year may be
payable in cash. The Earnout Shares shall be unregistered shares of common stock
which MSGI shall cause to be registered  under the Securities Act of 1933 within
90 days of  receipt  by  Employee.  The  Earnout  Shares  shall be valued at the
average of the  closing  prices for Common  Stock as  reported by NASDAQ for the
last 30 trading  days prior to the three (3)  business  days  before the Payment
Date.
     
(e) For  purposes of  calculating  Earnout  Payment in Calendar  Year 1998,  the
actual  Metro Net Billings for 1998 shall  include 1997  billings for  Fairfield
Mint,  McCord  Travel and New England  Journal of  Medicine,  and  billings  for
business  introduced  by the  Companies  to MSGI  between  October  3,  1997 and
December 31, 1997.

(f) At any time up to June 30, 1998 Employee,  at his sole discretion,  shall be
entitled to defer the beginning of the term of his Earnout  Payments to commence
on July 1, 1998,  and if such  election  is made the  Calendar  Year(s)  for all
purposes of this Agreement shall begin on July 1, for the years 1998, 1999, 2000
and end on June 30, respectively,  for the years 1999, 2000 and 2001. MSGI shall
give  Employee,  not more than 30 days after the end of each month,  a report of
actual Metro Net Billings for such month.

(g) The Board of Directors of MSGI shall consider each year,  after a meeting of
which Employee is permitted to make a presentation to the Board, whether, and if
so to what extent, the actual Metro Net Billings for that Calendar Year shall be
deemed to include MSGI's billings for telemarketing,  Internet or other services
to clients  originally  introduced to MSGI, for those services or others, by the
Companies.
                 
(h) In no event,  shall  Employee be  entitled  to any  Earnout  Payment for any
period following December 31, 2000; provided,  however, (i) if the Calendar Year
is extended to December 31, 2001 pursuant to the operation of Section 4(c),  the
Employee shall not be entitled to any such payout for any period  following such
extended date,  (ii) if Employee has made the election set forth in Section 4(f)
then he shall not be entitled to any such payout for any period  following  June
30, 2001 or (iii) if Employee  has made the  election  set forth in Section 4(f)
and if the Calendar Year is extended  pursuant to the operation of Section 4(c),
the Employee shall not be entitled to any Earnout Payment after June 30, 2002.

(i) Upon the written request of Employee,  MSGI the Companies and Employee shall
amend this Agreement as requested by Employee and agreed upon by MSGI solely for
the  purpose of  re-allocating  Earnout  Payment due  Employee.  Nothing in this
Section 4(i) shall affect the computation of the Earnout Payment as set forth in
this Section 4.

(j) The parties hereto  acknowledge  that the  determination  of Earnout Payment
shall not be  adversely  impacted by MSGI's  inability  to service the  computer
processing needs of the Company's clients;  provided, that Employee shall notify
the Chief  Executive  Officer of MSGI in writing,  in accordance with Section 14
hereof, of such inability and; provided,  further,  that MSGI shall have 30 days
from receipt of such notice to cure any defect.

For the purposes of this  Agreement  EBIT Target and Metro Net Target shall have
the following values in each Calendar Year:

        Calendar Year              EBIT Target            Metro Net Target
        -------------              -----------            ----------------
           1998                    $ 756,000                 $1,530,229
           1999                    1,025,000                  1,660,451
           2000                    1,182,000                  1,803,122

provided,  however,  that the Metro Net Target for each  Calendar  Year shall be
reduced  by the  same  percentage  as EBIT  for  that  same  year  exceeded  the
applicable EBIT Target.

For the  purposes  of this  Agreement,  "EBIT" is  defined  as  earnings  of the
Companies before charges for increased  depreciation expense attributable to the
transactions contemplated by this Agreement, interest expense and taxes, without
any  allocations  to the  Companies  of  expenses  of  MSGI  including,  without
limitation,  any  allocations  for MSGI's  general  administrative  and overhead
expenses or goodwill,  MSGI's audit expenses by Coopers & Lybrand's or any other
accounting firm employed by MSGI.

For the  purposes  of this  Agreement,  "Metro Net  Billings"  is defined as all
billings of MSGI, its subsidiaries and affiliates for electronic data processing
services  for  clients  originally  introduced  by the  Companies,  net  only of
external  charges  which are defined as charges for National  Change of Address,
data/phone appendage, shipping, computer storage media and sales tax.

                  5. Expenses;  Vacations;  Location. 
Employee  shall be entitled to  reimbursement  for  reasonable  travel and other
out-of-pocket  expenses  reasonably  incurred in the  performance  of his duties
hereunder,  upon  submission  and  approval of written  statements  and bills in
accordance with the then regular procedures of MSGI.  Employee shall be entitled
to six (6) weeks paid vacation time in accordance  with then regular  procedures
of MSGI governing  executives as determined from time to time by the MSG's Board
of  Directors  and  communicated,  in writing to Employee.  Employees  principal
office shall not be  relocated  without his written  consent to a location  more
than 25 miles from its present location.

                  6.  Representations  and  Warranties  of  Employee.   
Employee  represents  and  warrants  to the MSGI  and the  Companies  that:  (i)
Employee is under no  contractual or other  restriction  or obligation  which is
inconsistent with the execution of this Agreement, the performance of his duties
hereunder  or the other rights of the  Companies  and MSGI  hereunder;  and (ii)
subject to a hearing impairment disclosed to MSGI, Employee is under no physical
or mental  disability that would hinder the performance of his duties under this
Agreement.

                  7.  Non-Competition.

(a) Employee  agrees that during the  Employment  Term he will not engage in, or
otherwise directly or indirectly be employed by, or act as a consultant, or be a
director,  officer,  employee,  owner,  agent,  member or partner  of, any other
business or  organization  that is or shall then be competing with the Companies
or MSGI,  except that in each case the  provisions of this Section 7 will not be
deemed breached  merely because  Employee owns not more than five percent (5.0%)
of the  outstanding  common  stock  of a  corporation,  if,  at the  time of its
acquisition by Employee, such stock is listed on a national securities exchange,
is reported on NASDAQ, or is regularly traded in the over-the-counter  market by
a member of a national securities exchange.

(b) If this  Agreement  is  terminated  "For  Cause" (as  defined in Section 10,
hereof), Employee, for a period of three (3) years from the date of termination,
shall not,  directly or  indirectly,  solicit or encourage  any person who was a
customer  of the  Companies  or MSGI during the three years prior to the date of
such  termination  to cease doing  business  with the Companies or MSGI or to do
business  with any  other  enterprise  that is  engaged  in the same or  similar
business to that of the Companies or MSGI. If this Agreement is terminated other
than for Cause, the  restrictions in the preceding  sentence shall be applicable
to Employee for only a period of one (1) year from the date of termination.

(c) Employee  acknowledges that: (i) the consideration for this Agreement not to
compete  includes  the  consideration  he received in the Earnout  Shares;  (ii)
monetary  damages are not sufficient to compensate  MSGI and the Companies for a
breach of this  Agreement;  (iii) MSGI and the  Companies  shall be  irreparably
harmed if Employee breaches this covenant not to compete;  and (iv) the issuance
of  injunctive  relief on behalf of MSGI and the  Companies  is  appropriate  to
remedy any such breach.

                  8. Inventions;  Patents;  Copyrights.
Any  interest  in  patents,   patent   applications,   inventions,   copyrights,
developments and processes ("Such  Inventions")  which Employee now or hereafter
during the period he is  employed by the  Companies  under this  Agreement  may,
directly  or  indirectly,  own or  develop  relating  to the fields in which the
Companies or MSGI may then be engaged shall belong to the Companies or MSGI; and
forthwith upon request of the Companies or MSGI, Employee shall execute all such
assignments  and other documents and take all such other action as the Companies
or MSGI may reasonably  request in order to vest in the Companies or MSGI all of
his right, title, and interest in and to Such Inventions,  free and clear of all
liens, charges, and encumbrances.

                  9. Confidential  Information.
Any  information  concerning  the business and affairs of MSGI or the  Companies
that is not generally available to the public ("Confidential Information") which
Employee may now possess,  may obtain during the Employment  Term, or may create
prior to the end of the  period  he is  employed  by the  Companies  under  this
Agreement,  relating to the business of the Companies or MSGI or of any customer
or supplier of the Companies or MSGI, shall not be published,  disclosed or made
accessible by him other than in the ordinary  conduct of his duties hereunder to
any other person,  firm, or corporation  during the Employment  Term or any time
thereafter without the prior written consent of the Companies and MSGI. Employee
shall  return all  tangible  evidence of such  Confidential  Information  to the
Companies or MSGI prior to or at the termination of his employment.

                  10.  Termination.

(a)  Notwithstanding  anything herein contained,  if on or after the date hereof
and prior to the end of the Employment Term,  Employee is terminated "For Cause"
then the  Companies  shall  have the  right to give  notice  of  termination  of
Employee's  services  hereunder as of a date to be specified in such notice, and
this Agreement shall terminate on the date so specified. Termination "For Cause"
shall mean Employee shall:  (i) be convicted of a felony crime,  (ii) commit any
act or omit to take any action in bad faith and to the material detriment of the
Companies  or MSGI,  (iii)  commit  an act of moral  turpitude  to the  material
detriment  of the  Companies  or MSGI,  (iv) commit an act of fraud  against the
Companies or MSGI, or (v) materially  breach any term of this Agreement and fail
to  correct  such  breach  within ten (10) days after  written  notice  thereof;
provided, that in the case of a termination pursuant to (ii), (iii) or (iv) such
determination  must be made by the Board of Directors of MSGI after a meeting at
which Employee was given an  opportunity  to explain such actions.  In the event
this  Agreement  is  terminated  "For  Cause"  pursuant to Section  10(a),  then
Employee  shall be entitled to receive only the Base Salary at the rate provided
in  Section  3 to the date on  which  termination  shall  take  effect  plus any
compensation which is accrued but unpaid on the date of termination.

(b) In the event that Employee shall be physically or mentally  incapacitated or
disabled or  otherwise  unable  fully to discharge  his duties  hereunder  for a
period of six (6) months,  then this Agreement  shall terminate upon ninety (90)
days written notice to Employee, and no further compensation (other than accrued
but  unpaid  Base  Salary or bonus  through  the date of  termination)  shall be
payable to Employee,  except as may otherwise be provided  under any  disability
insurance policy.

(c) In the event that Employee shall die, then this Agreement shall terminate on
the date of Employee's  death, and no further  compensation  (other than accrued
but unpaid Base Salary or bonus  through the date of death)  shall be payable to
Employee,  except as may  otherwise be provided  under any  insurance  policy or
similar instrument.

(d) In the event this Agreement is terminated  without cause,  Employee shall be
paid an Earnout  Payment  consisting  of a single lump sum  distribution  in the
stock of MSGI (with no present value  adjustment)  equal to the  $1,000,000  for
each  Calendar  Year, or any portion  thereof,  remaining as of the date of such
termination.  Such  payments  shall be made within 60 days from the date of such
termination.  The value of the Common Stock of MSGI used in such payments  shall
be based on the  average  closing  price of the  Common  Stock on NASDAQ for the
thirty days after such termination.

                  11.  Merger.
In the event of a future  disposition  of the  properties  and business of MSGI,
substantially as an entirety, by merger, consolidation,  sale of assets, sale of
stock,  or  otherwise  where 51% or more of MSGI  Common  Stock is acquired by a
party which is not an affiliate of MSGI  ("Change of Control"),  Employee  shall
receive an Earnout Payment consisting of a single lump sum distribution (with no
present value  adjustment)  equal to $1,000,000  for each Calendar  Year, or any
portion thereof, remaining as of the date of the Change of Control.

                  12. Survival.
The covenants, agreements,  representations, and warranties contained in or made
pursuant to this Agreement shall survive  Employee's  termination of employment,
irrespective of any investigation made by or on behalf of any party.

                  13.  Modification.
This Agreement sets forth the entire  understanding  of the parties with respect
to the subject matter hereof,  supersedes all existing  agreements  between them
concerning such subject matter, and may be modified only by a written instrument
duly executed by each party.

                  14.  Notices.
Any notice or other  communication  required or permitted to be given  hereunder
shall  be in  writing  and  shall be sent by  telecopier,  by  Federal  Express,
certified mail,  return receipt  requested,  or delivered against receipt to the
party to whom it is to be given at the  address  of such  party set forth in the
preamble  to this  Agreement  (or to such other  address as the party shall have
furnished in writing in accordance  with the  provisions of this Section 14). In
the case of a notice to the Companies or MSGI, a copy of such notice (which copy
shall not constitute  notice) shall be delivered to Camhy Karlinsky & Stein LLP,
1740 Broadway,  16th Floor, New York, New York 10019,  Attn: Alan I. Annex, Esq.
In the case of a notice to Employee, a copy of such notice (which copy shall not
constitute notice) shall be delivered to Drinker Biddle & Reath, Suite 300, 1000
Westlakes Drive,  Berwyn,  PA 19312,  Attention:  Thomas E. Wood.  Notice to the
estate of Employee  shall be  sufficient if addressed to Employee as provided in
this Section 14. Any notice or other communication given by certified mail shall
be deemed given at the time of certification thereof, all other notices shall be
deemed given when sent,  except for a notice  changing a party's  address  which
shall be deemed given at the time of receipt thereof.

                  15.  Waiver.
Any waiver by either party of a breach of any provision of this Agreement  shall
not  operate  as or be  construed  to be a waiver  of any  other  breach of such
provision or of any breach of any other provision of this Agreement. The failure
of a party to insist upon strict  adherence to any term of this Agreement on one
or more occasions  shall not be considered a waiver or deprive that party of the
right  thereafter to insist upon strict adherence to that term or any other term
of this Agreement. Any waiver must be in writing and signed by the party against
who the waiver is asserted.

                  16. Binding Effect.
Employee's rights and obligations under this Agreement shall not be transferable
by assignment or otherwise,  such rights shall not be subject to  encumbrance or
the claims of Employee's  creditors,  and any attempt to do any of the foregoing
shall be void. The provisions of this Agreement  shall be binding upon and inure
to the benefit of Employee and his heirs and personal representatives, and shall
be binding upon and inure to the benefit of the Companies and its successors and
those who are its assigns.

                  17.  Headings.
The headings in this  Agreement are solely for the  convenience of reference and
shall  be  given  no  effect  in the  construction  or  interpretation  of  this
Agreement.

                  18.  Counterparts; Governing  Law.
This  Agreement  may be  executed in any number of  counterparts,  each of which
shall be deemed an original,  but all of which together shall constitute one and
the same instrument.  It shall be governed by, and construed in accordance with,
the laws of the State of New York,  without given effect to the rules  governing
the  conflicts of laws.  Each of the parties  hereto  agrees that such court may
award  reasonable legal fees and expenses to the prevailing  party.  Each of the
parties  hereto  irrevocably  submits to the  jurisdiction  of the courts of the
State of New York, and of any federal court located in the State of New York, in
connection  with any action or  proceeding  arising out of or relating  to, or a
breach of, this Agreement.

                  IN WITNESS WHEREOF, the parties have duly executed this 
Agreement as of the date first written above.

                                         MARKETING SERVICES GROUP, INC.


                                         By:  /s/ J. Jeremy Barbera
                                         ------------------------------
                                         Title: Chief Executive Officer


                                         By:  /s/ Stephen M. Reustle
                                         ------------------------------


                                         MEDIA MARKETPLACE, INC.


                                         By:  /s/ Stephen M. Reustle
                                         ------------------------------
                                         Title: President



                                         MEDIA MARKETPLACE MEDIA DIVISION, INC.


                                         By:  /s/ Stephen M. Reustle
                                         ------------------------------
                                         Title: President

<PAGE>


                                                                   EXHIBIT 20.1

                                  PRESS RELEASE


                MARKETING SERVICES GROUP COMPLETES ACQUISITION OF
                                MEDIA MARKETPLACE


NEW YORK--December 30, 1997--Marketing  Services Group, Inc. (Nasdaq:MSGI) today
announced  the  completion  of its  acquisition  of Media  Marketplace,  Inc., a
leading  direct  marketing  firm based in suburban  Philadelphia.  As previously
reported,  MSGI closed a $15 million private financing with a Fortune 50 Company
on December 26, 1997. A major portion of the proceeds will remain  earmarked for
future acquisitions and expansion capital.

According to MSGI Chairman and Chief  Executive  Officer,  Jeremy  Barbera,  the
transaction will be accretive and should more than double MSGI's revenues to $70
million on a proforma basis in the current fiscal year, ending June 30, 1998. An
independent  valuation  of Media  Marketplace  was  provided  by Gruppo,  Levy +
Capell, Inc.

Founded in 1973,  Media  Marketplace  specializes in providing list  management,
list  brokerage and media  planning  services to major  national  publishing and
fundraising clients in the direct marketing industry. The firm has relationships
with some of the most  respected  and  prestigious  mailers and marketers in the
country,  and works  with  leading  magazines,  continuity  clubs,  fundraisers,
membership groups and catalog buyers.

MSGI provides  database  marketing,  custom  telemarketing  and  telefundraising
services,  and online  consulting and Web design to more than 900 commercial and
not-for-profit  clients in the United  States and Canada.  The company  operates
through its wholly-owned subsidiaries,  SD&A, Metro Direct, Pegasus Internet and
Media Marketplace.

Matters  discussed in this  release  include  forward  looking  statements  that
involve risks and uncertainties, and actual results may be materially different.
Factors  that could cause actual  results to differ are stated in the  company's
reports to the  Securities  and Exchange  Commission  including its 10-Q for the
period ended  September 30, 1997 and its annual report on Form 10-K for the year
ended June 30, 1997.



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