MARKETING SERVICES GROUP INC
8-K, 1998-10-02
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                     ---------------------------------------

                                    FORM 8-K


                             Current Report Pursuant
                          to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



                       Date of Report: September 28, 1998
                               ------------------


                         MARKETING SERVICES GROUP, INC.
                         ------------------------------
               (Exact Name of Registrant as Specified in Charter)


           Nevada                   0-16730            88-0085608
           ------                   -------            ----------
       (State or Other           (Commission       (I.R.S. Employer
       Jurisdiction of            File No.)       Identification No.)
        Incorporation)     



                               333 Seventh Avenue
                            New York, New York 10001
                            ------------------------
                    (Address of Principal Executive Offices)


                                  212/594-7688
                                  ------------
                        (Registrant's Telephone Number)



<PAGE>



Item 5.           Other Events
                  ------------

On September 28, 1998,  Marketing Services Group, Inc. (the "Company") announced
its intention to acquire, in open market transactions, up to 1,000,000 shares of
its Common Stock, par value, $.01 per share (the "Common Stock"), subject to and
in  compliance  with  the  provisions  and  limitations  of Rule  10b-18  of the
Securities  Exchange  Act of 1934.  Purchases,  if any, may be made from time to
time at  prevailing  market  prices  during the one year  period  commencing  on
September  28, 1998.  Purchases may commence at any time after such date and may
be discontinued at any time during the one year period without purchasing all of
the  1,000,000  shares.  The Company will not solicit the purchase of any of its
Common  Stock or otherwise  tender for the purchase of any of its Common  Stock.
The source of funds for the  purchase of any shares  will be from the  Company's
general corporate funds, and any shares purchased will be held in treasury.


Item 7.           Financial Statements and Exhibits
                  ---------------------------------

10.1 Press Release dated September 28, 1998 (included herein)


<PAGE>

                                   SIGNATURES


Pursuant  to the  requirements  of the Securities  Exchange  Act of  1934,  the
Registrant has duly caused this report on Form 8-K to be signed on its behalf by
the undersigned hereunto duly authorized.

                         MARKETING SERVICES GROUP, INC.

                        By:   /s/ J. Jeremy Barbera
                              ----------------------
                              Name:       J. Jeremy Barbera
                              Title:      Chief Executive Officer


                        By:   /s/ Cindy H. Hill
                              -----------------
                              Name:       Cindy H. Hill
                              Title:      Chief Financial Officer




Date:  October 2, 1998

<PAGE>
                                                                    Exhibit 10.1



For Immediate Release    
- ---------------------
                                          Contact:    Jamie Shaber
                                                      MSGI 212/594-7688
                                                      Robbie Tarpley Raffish
                                                      MSGI 610/918-1675



                   MSGI ANNOUNCES STOCK REPURCHASE PROGRAM
                   ---------------------------------------


      NEW YORK (Sept 28) -- Marketing  Services Group, Inc.  (Nasdaq:  MSGI), an
integrated marketing services industry leader, today announced that its Board of
Directors  approved a program to buy up to one million of its common shares,  or
nearly 8%, on the open market.  Management and other insiders currently hold 23%
of the outstanding  stock, and have been steadily expanding their positions over
the past few months.

       "Current  market  conditions make this an excellent time to invest in the
acquisition of our own stock," said Jeremy Barbera, Chairman & CEO of MSGI. "Our
management  is committed to the goal of enhancing  shareholder  value,  and this
repurchase underscores our confidence in the Company's long-term strategy."

      Stock  repurchases by the Company may be made from  time-to-time,  both on
the open market or in privately negotiated transactions. The number of shares to
be bought  and the  timing of the  purchases  will be based on the level of cash
balances,  general business  conditions,  market fluctuations and other factors,
such as acquisition activity.

      Matters discussed in this release include forward-looking  statements that
involve risks and uncertainties, and actual results may be materially different.
Factors  that could cause actual  results to differ are stated in the  Company's
reports to the Securities and Exchange  Commission  including its 10-QSB for the
period  ended March 31,  1998 and its annual  report on Form 10-KSB for the year
ended  June 30,  1997 as well as its annual  report on Form  10-KSB for the year
ended June 30, 1998, which will be filed in September 1998.

      MSGI provides direct marketing and database  marketing,  telemarketing and
telefundraising,  media planning and buying, online consulting and commerce, Web
design and interactive fulfillment to nearly 1,000 clients worldwide.

                             



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