MARKETING SERVICES GROUP INC
NT 10-K, 1999-09-28
BUSINESS SERVICES, NEC
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D. C. 20549

                                  FORM 12B-25

                          NOTIFICATION OF LATE FILING

                        Commission File Number 001-09630

     /X/ Form 10-K / / Form 20-F / / Form 11-K / / From 10-Q / / Form N-SAR

(Check One):

                         For Period Ended: June 30, 1999

                    [ ] Transition Report on Form 10-K
                    [ ] Transition Report on Form 20-F
                    [ ] Transition Report on Form 11-K
                    [ ] Transition Report on Form 10-Q
                    [ ] Transition Report on Form N-SAR

                        For the Transition Period Ended:
- --------------------------------------------------------------------------------

 Read Instruction (on back page) Before Preparing Form.  Please Print or Type.

                NOTHING  IN THIS FORM SHALL BE  CONSTRUED  TO IMPLY THAT THE
                COMMISSION HAS VERIFIED ANY INFORMATION CONTAINED HEREIN.

- --------------------------------------------------------------------------------

If the notification  relates to a portion of the filing checked above,  identify
the Item(s) to which the notification relates:

- --------------------------------------------------------------------------------

                        PART 1 -- REGISTRANT INFORMATION


                         Marketing Services Group, Inc.
- --------------------------------------------------------------------------------
                             Full Name of Registrant

                           All-Comm Media Corporation
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                            Former Name if Applicable

                               333 Seventh Avenue
- --------------------------------------------------------------------------------
            Address of Principal Executive Office (Street and Number)

                               New York, NY 10001
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                            City, State and Zip Code

<PAGE>


                       PART II -- RULES 12b-25 (b) and (c)

If the subject report could not be filed without  unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

       [X]     (a) The reasons  described  in  reasonable  detail in Part III of
               this form could not be eliminated without  unreasonable effort or
               expense;

       [X]     (b) The subject annual  report,  semi-annual  report,  transition
               report on Form  10-K,  20-F,  11-K,  or Form  N-SAR,  or  portion
               thereof,  will be filed on or before the  fifteenth  calendar day
               following  the  prescribed  due date;  or the  subject  quarterly
               report or transition report on Form 10-Q, or portion thereof will
               be filed on or  before  the  fifth  calendar  day  following  the
               prescribed due date; and

       [ ]     (c) The  accountant's  statement or other  exhibit  required by
               Rule 12b-25(c) has been attached if applicable.


                              PART III -- NARRATIVE

State below in  reasonable  detail the reasons  why the Form 10-K,  20-F,  11-K,
N-SAR, or the transition  report or portion  thereof,  could not be filed within
the prescribed time period. (ATTACH EXTRA SHEETS IF NEEDED)

The registrant acquired two businesses during the later half of fiscal year 1999
which  required the  accumulation  and  disclosure  of a  significant  amount of
additional  information  including  obtaining a third party  valuation of assets
acquired.  As  a  result,  the  registrant  has  been  unable  to  complete  the
presentation of certain  required  information  relating to the acquisitions for
inclusion  in  the  Form  10-K  within  the   prescribed   time  period  without
unreasonable effort and expense.


                          PART IV -- OTHER INFORMATION

(1)  Name  and  telephone  number  of  person  to  contact  in  regard  to  this
notification.

    J. Jeremy Barbera               (917)                 339-7100
    ------------------           -----------        ---------------------
        (Name)                   (Area Code)          (Telephone Number)

(2) Have all other  periodic  reports  required under Section 13 or 15(d) of the
    Securities  Exchange Act of 1934 or Section 30 of the Investment Company Act
    of 1940 during the  preceding 12 months or for such shorter  period that the
    registrant  was required to file such  reports been filed?  If answer is no,
    identify report(s).

    [X] Yes     [ ] No

(3) Is it anticipated that any significant  change in results or operations from
    the  corresponding  period for the last fiscal year will be reflected by the
    earnings statements to be included in the subject report or portion thereof?

    [ ] Yes     [X] No

    If so, attach an explanation of the anticipated change, both narratively and
    quantitatively,  and,  if  separate,  state  the  reasons  why a  reasonable
    estimate of the results cannot be made.


                         Marketing Services Group, Inc.
                         ------------------------------
                  (Name of Registrant as Specified in Charter)

has caused this notification to be signed on its behalf by the undersigned
hereunto duly authorized.

   Date: September 28, 1999           By: /s/ J. Jeremy Barbera
         ------------------               --------------------------
                                          J. Jeremy Barbera
                                          Chairman and Chief Executive Officer

<PAGE>


INSTRUCTION: The form may be signed by an executive officer of the Registrant or
by any other duly  authorized  representative.  The name and title of the person
signing  the form  shall  be typed or  printed  beneath  the  signature.  If the
statement is signed on behalf of the registrant by an authorized  representative
(other than an executive officer), evidence of the representative's authority to
sign on behalf of the registrant shall be filed with the form.

                                    ATTENTION
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
        INTENTIONAL MISSTATEMENTS OR OMISSIONS OF FACT CONSTITUTE FEDERAL
                    CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001).
            - - - - - - - - - - - - - - - - - - - - - - - - - -

                              GENERAL INSTRUCTIONS

1. This form is required by Rule 12b-25 (17 CFR 240/12b-25) of the General Rules
   and Regulations under the Securities Exchange Act of 1934.

2. One signed  original and four  conformed  copies of this form and  amendments
   thereto must have been  completed and filed with the  Securities and Exchange
   Commission,  Washington,  D.C.  20549,  in  accordance  with  Rule 0-3 of the
   General Rules and Regulations under the Act. The information  contained in or
   filed with the form will be made a matter of public record in the  Commission
   files.

3. A manually signed copy of the form and amendments thereto shall be filed with
   each  national  securities  exchange on which any class of  securities of the
   registrant is registered.

4. Amendments  to the  notifications  must also be filed on form 12b-25 but need
   not restate information that has been correctly furnished.  The form shall be
   clearly identified as an amended notification.




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