MARKETING SERVICES GROUP INC
8-K, 1999-03-24
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                     ---------------------------------------

                                    FORM 8-K


                             Current Report Pursuant
                          to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



                         Date of Report: March 24, 1999


                         MARKETING SERVICES GROUP, INC.
                         ------------------------------
               (Exact name of Registrant as specified in charter)


        Nevada                     0-16730                 88-0085608       
        ------                     -------                 ----------       
    (State or other              (Commission            (I.R.S. Employer
    jurisdiction of               File No.)             Identification No.)
    incorporation)



                               333 Seventh Avenue
                            New York, New York 10001
                            ------------------------
                    (Address of Principal Executive Offices)


                                  212/594-7688
                                  ------------
              (Registrant's telephone number, including area code)

<PAGE>



Item 5. Other
- -------------

On March 9, 1999,  Marketing  Services  Group,  Inc.  ("MSGI")  entered  into an
agreement with CMGI, Inc. (the Seller) to acquire all of the outstanding capital
stock (the "Shares") of its  wholly-owned  subsidiary,  CMG Direct  Corporation,
including its business unit known as  PermissionPlus.  In  consideration  of the
purchase of the Shares and other transactions contemplated in the Agreement, the
Seller shall receive the aggregate sum of  $14,000,000  cash and  $12,000,000 in
stock for an aggregate of 2,321,083  restricted  shares of common stock of MSGI,
par value $.01 per share, at an agreed upon price of $5.17 per share.  The price
per share was calculated  based on an average closing price for 45 days prior to
and including  March 9, 1999. The  transaction is targeted to close on or before
May 15, 1999. After the closing of the transaction, it is anticipated that CMGI,
Inc. will own approximately 15.2% of the outstanding common stock of MSGI.

CMG Direct  provides  database  services to the direct  marketing  and  internet
industries. PermissionPlus, a Web application, enables companies to automate Web
site customer  acquisition and increase customer lifetime value. It combines the
power of a market research company,  database management service, e-mail service
bureau,  campaign  management  tool, Web site navigation  system and a real-time
response tracking and analysis system in one integrated solution.


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits
- ---------------------------------------------------------------------------


(a)   Exhibits included herein:

           2.1  Stock Purchase Agreement among Marketing Services Group, Inc.
                and CMGI, Inc.

          20.1  Press Release dated March 10, 1999




<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                    MARKETING SERVICES GROUP, INC.

Date: March 24, 1999                By: /s/ Cindy H. Hill          
                                        -----------------------
                                        Title: Chief Financial Officer




                                                                 
                                                                  Exhibit 2.1

                                                                  EXECUTION COPY





                            STOCK PURCHASE AGREEMENT

                                     BETWEEN

                                   CMGI, INC.

                                       AND

                         MARKETING SERVICES GROUP, INC.


                            DATED AS OF MARCH 9, 1999

                                 RELATING TO THE

                                CAPITAL STOCK OF

                             CMG DIRECT CORPORATION





<PAGE>



                            STOCK PURCHASE AGREEMENT


      THIS  STOCK   PURCHASE   AGREEMENT,   dated  as  of  March  9,  1999  (the
 "Agreement"), is between CMGI, Inc. (the "Seller"), a Delaware corporation and
Marketing Services Group, Inc. (the "Buyer"), a Nevada corporation.

      WHEREAS,  Seller owns all of the issued and outstanding  shares of capital
stock of CMG Direct Corporation ("Direct"), a Delaware corporation;

      WHEREAS,  Seller desires to sell and transfer to Buyer,  and Buyer desires
to purchase  from  Seller,  all of the issued and  outstanding  shares of common
stock,  par  value  $0.01  per  share,  of Direct  (the  "Shares"),  all as more
specifically provided herein;

      NOW, THEREFORE,  in consideration of the  representations,  warranties and
agreements contained herein, the parties hereto agree as follows:
Article 1

                           PURCHASE AND SALE OF SHARES

1.1 Purchase  and Sale of Shares.  

Buyer  agrees to purchase  from Seller,  and Seller  agrees to sell to Buyer the
Shares for the consideration specified in Section 1.2 hereof.

1.2 Purchase  Price.

(a) The  purchase  price for the Shares (the  "Purchase  Price") is  $26,000,000
adjusted by the Purchase Price Adjustment (as defined below) payable as follows:
(i) $14,000,000 in cash, less the sum with respect to all the Direct Options (as
defined below) outstanding  immediately prior to the Closing,  of the product of
(x) the number of shares of Direct  Common Stock with respect to which each such
option is then exercisable without acceleration multiplied by (y) the excess, if
positive,  of (i) the  Purchase  Price  divided  by the  total  number of shares
outstanding  of Direct as of the Closing  giving  effect to the  exercise of the
vested  Direct  Options (as defined  below)  less (ii) the  exercise  price with
respect to such shares,  adjusted by the Purchase  Price  Adjustment  (the "Cash
Portion") and (ii)  $12,000,000 in shares (the "Stock Portion") of common stock,
$0.01 par value per share,  of the Buyer ("Buyer Common  Stock").  The number of
shares  constituting  the Stock Portion shall equal  $12,000,000  divided by the
Market Value of a share of Buyer Common  Stock,  rounded up to the nearest whole
number.  For  purposes  of this  Agreement,  "Market  Value" of a share of Buyer
Common Stock shall mean $5.17.  Notwithstanding  the  foregoing,  (x) if, on the
Closing Date (as defined  below),  the Market Value indicates a number of shares
representing  the Stock Portion of the Purchase Price in excess of 19.99% of the
outstanding  Buyer Common Stock prior to issuance,  then the Cash Portion of the
Purchase  Price shall be increased,  and the Stock Portion of the Purchase Price
decreased,  so that the Purchase Price remains at $26,000,000  but the number of
shares  representing  the Stock  Portion of the  Purchase  Price  equals a whole
number of shares representing  between 19.50% and 19.99% of the number of shares
of Buyer Common Stock  outstanding prior to issuance and (y) the Buyer shall pay
an amount  specified  by the  Seller  in cash by wire  transfer  of  immediately
available  funds to ING Baring Furman Selz LLC to an account  designated by such
firm  prior to the  Closing  and such  amount  shall be  deducted  from the Cash
Portion of the Purchase Price.

(b) The "Purchase Price  Adjustment"  shall mean the excess,  if any, of the Net
Working  Capital (as defined  below) of Direct  reflected on the Direct  Balance
Sheet  (as  defined  below)  over the Net  Working  Capital  of Direct as of the
Closing Date  reflected  on the Closing  Date  Balance  Sheet (in which case the
Purchase  Price would be  decreased)  or the excess,  if any, of the Net Working
Capital of Direct as of the Closing Date reflected on the Closing  Balance Sheet
over the Net Working Capital of Direct reflected on the Direct Balance Sheet (in
which case the Purchase Price would be increased). The Purchase Price Adjustment
shall be made to the Cash Portion of the Purchase Price.  "Net Working  Capital"
shall mean current  assets minus current  liabilities  as such terms are used in
generally accepted accounting  principles,  excluding any intercompany accounts.
"Direct  Balance  Sheet" shall mean  Direct's  Balance Sheet as of September 30,
1998.

(c) For purposes of determining the amount to be paid by the Buyer to the Seller
on the Closing Date, the Seller shall prepare an initial calculation of the Cash
Portion of the Purchase  Price (the  "Estimated  Cash  Portion")  which shall be
equal to $14,000,000  adjusted by the Estimated  Purchase  Price  Adjustment (as
defined  below).  The Seller shall deliver the calculation of the Estimated Cash
Portion to the Buyer not less than two (2)  business  days prior to the  Closing
Date. The "Estimated  Purchase Price  Adjustment" shall mean the excess, if any,
of the Net Working Capital of Direct  reflected on the Direct Balance Sheet over
the Net Working  Capital of Direct as of the last day of the month for which the
most recent  Direct  Financials  have been prepared (in which case the Estimated
Cash  Portion  would be  decreased)  or the  excess,  if any, of the Net Working
Capital  of Direct  as of the last day of the  month  for which the most  recent
Direct Financials have been prepared,  over the Net Working Capital reflected on
the Direct  Balance  Sheet (in which case the  Estimated  Cash Portion  would be
increased), in either case as estimated by the President.

1.3 Closing Date.

The closing of the  transactions  contemplated by this Agreement (the "Closing")
shall  take  place at the  offices of Palmer & Dodge LLP in Boston at 10:00 a.m.
(local  time) on such date as shall be  mutually  agreed by the  parties  hereto
after  the date  that is three  business  days  after  the date  that all of the
approvals, consents and other conditions set forth in Sections 5.1(c) and 5.2(c)
of this Agreement  have been obtained,  waived or satisfied and prior to May 15,
1999, or at such other time,  date or place as may be mutually agreed in writing
by Buyer and Seller (the "Closing Date").

1.4 Deposit. 

Concurrently with the execution of this Agreement, the Buyer shall pay to Seller
the sum of $1,000,000 (the "Deposit") by wire transfer of immediately  available
funds to an account  designated  by the  Seller.  In the event that the  Closing
occurs,  the Deposit  shall be applied  against the Cash Portion of the Purchase
Price.  In the event  that this  Agreement  is  terminated  (i) as a result of a
breach by the  Seller of its  obligations  hereunder  or a failure of any of the
conditions set forth in Section 5.1 to be fulfilled, the Seller shall return the
Deposit to the Buyer and (ii) for any other reason,  the Seller shall retain the
Deposit.

1.5 Delivery and Payment. 

At the  Closing,  (i) the  Seller  shall  deliver  to the Buyer  (A) the  Shares
together  with stock powers duly  executed in blank and (B) the minute books and
the  corporate  seal of Direct and (ii) Buyer shall pay the (A)  Estimated  Cash
Portion to the Seller by wire  transfer  of  immediately  available  funds to an
account  designated  by the  Seller  prior  to the  Closing  and (B) the  shares
representing  the Stock Portion of the Estimated  Purchase Price  evidenced by a
duly executed share certificate.

1.6   Settlement.

(a) For  purposes  of  making  a final  calculation  of the  Purchase  Price  in
accordance with Section 1.2(a), the Seller shall deliver to the Buyer as soon as
reasonably practicable, and in any event not more than 30 days after the Closing
Date (i) a balance sheet of Direct, as of the most recent month end prior to the
Closing  Date (the  "Closing  Balance  Sheet"),  prepared by the Seller with the
participation of the Buyer in accordance with GAAP and (ii) a computation of the
Purchase Price Adjustment.

(b) The Buyer  hereby  agrees to permit the Seller,  its  employees,  agents and
representatives,  such access to Direct's  premises and books and records and to
render to the  Seller  all such  reasonable  assistance  as the  Seller all such
reasonable  assistance  as the Seller may deem  necessary to prepare the Closing
Balance Sheet.  The fees and expenses of preparing the Closing Balance Sheet and
calculating the Purchase Price Adjustment shall be paid by the Seller.

(c) On the fifth day (or the next  succeeding  business day if such day is not a
business day)  following the delivery to the Buyer of the Closing  Balance Sheet
and the  computation of the Purchase Price  Adjustment,  the Seller shall pay to
the Buyer the amount,  if any, by which the Estimated  Cash Portion  exceeds the
calculation  of the Cash  Portion  (after  making  the  adjustment  set forth in
Section  1.2 (a)) or the Buyer  shall pay to the Seller the  amount,  if any, by
which the calculation of the Cash Portion (after making the adjustment set forth
in Section 1.2(a)) exceeds the Estimated Cash Portion, unless the Buyer disputes
the  Closing  Balance  Sheet or the  Purchase  Price  Adjustment,  in which case
payment  shall be made  only of the  undisputed  amount  of the  Purchase  Price
Adjustment;  payment with respect to the disputed  amount of the Purchase  Price
Adjustment  shall be made  upon  the  final  determination  of such  dispute  in
accordance with Section 1.6(d).

(d) In the event  that the  Buyer  disputes  the  Closing  Balance  Sheet or the
Purchase Price Adjustment, the Buyer agrees to notify the Seller of such dispute
on or prior to the fifth day (or the next succeeding business day if such day is
not a business day)  following the delivery to the Buyer of the Closing  Balance
Sheet and the computation of the Purchase Price Adjustment. The parties agree to
attempt to resolve such dispute within a 30-day period  following notice of such
dispute.  If such dispute cannot be resolved within such period,  then KPMG Peat
Marwick  shall be retained to review the matter  under  dispute and to determine
the Purchase Price Adjustment. If KPMG Peat Marwick shall be unable or unwilling
to make  such  determination,  and the  parties  hereto  are  unable to agree on
another nationally  recognized  accounting firm to make such determination,  the
Seller and the Buyer shall each  nominate a  nationally  recognized  independent
accounting firm that does not regularly work for such party, and one of such two
nominated  accounting  firms  shall  be  selected  by  a  flip  of a  coin.  The
determination  by KPMG Peat Marwick or such other  independent  accounting  firm
shall be final and  binding  on the  parties  hereto,  and shall be based upon a
review of the Closing Balance Sheet (and any relevant books and records relating
to the Closing Balance Sheet or other  documents or information  relating to the
dispute which are requested by such  independent  accounting firm) in accordance
with GAAP. The Seller and the Buyer shall be afforded the opportunity to present
to KPMG Peat Marwick or such other  independent  accounting firm any material or
information  relating to the matters in dispute.  The Seller and the Buyer shall
each bear and pay one-half of the fees and disbursements of KPMG Peat Marwick or
such other independent accounting firm in connection with its analysis.

1.7  Treatment  of Options. 

Options to acquire  shares of Direct  Common Stock  ("Direct  Options")  will be
terminated  at the  Closing.  Vested  Direct  Options  will  become the right to
receive a cash  payment  equal to the  product  of (x) the  number of shares for
which the option is exercisable  immediately prior to Closing  multiplied by (y)
the  difference  between (A) the Purchase  Price  divided by the total number of
shares  outstanding of Direct as of the Closing giving effect to the exercise of
the vested Direct Options and (B) the exercise price per share.  Unvested Direct
Options will not become entitled to any payment upon termination.

                                   ARTICLE 2

                 REPRESENTATIONS AND WARRANTIES OF THE SELLER

      The Seller represents and warrants to the Buyer, subject to the exceptions
set forth in the  disclosure  schedule  supplied by the Seller to the Buyer (the
"Disclosure Schedule"),  as follows:

2.1 Organization of Direct. 

Direct and each of its Subsidiaries (as defined below) is a corporation or other
legal entity duly  organized,  validly  existing and in good standing  under the
laws of the jurisdiction of its incorporation or organization, has the requisite
corporate or similar  power to own,  lease and operate its property and to carry
on its business as now being conducted, and is duly qualified to do business and
in good  standing  as a  foreign  corporation  or  other  legal  entity  in each
jurisdiction  in which  the  failure  to be so  qualified  would  reasonably  be
expected to have a Direct Material  Adverse Effect (as defined below).  Included
in the  Disclosure  Schedule  is a true  and  complete  list of all of  Direct's
Subsidiaries, together with the jurisdiction of incorporation or organization of
each such Subsidiary.  The Seller has delivered or made available to the Buyer a
true and correct copy of the Certificate of  Incorporation  and Bylaws of Direct
and similar  governing  instruments  of each of Direct's  Subsidiaries,  each as
amended to date. The minute books of Direct and its Subsidiaries  made available
to the Buyer are the only minute books of Direct and its  Subsidiaries,  and the
minutes  contain  a  reasonably  accurate  record  of all  actions  taken in all
meetings of directors (or  committees  thereof) and  stockholders  or actions by
written  consent.  The term "Direct Material Adverse Effect" means, for purposes
of this Agreement, any change, event or effect that is materially adverse to the
business, assets, financial condition or results of operations of Direct and its
Subsidiaries taken as a whole; provided,  however, that, for purposes of Section
5.1(a),  the  following  shall  not be deemed to  constitute  a Direct  Material
Adverse Effect:  (i) an adverse change in the business,  financial  condition or
results of operations of Direct  following the date of this Agreement  primarily
attributable  to  circumstances  or events  affecting  the direct  marketing  or
internet industries generally or (ii) the loss of any officer or key employee of
Direct following the date of this Agreement. "Subsidiary" means, with respect to
any party,  any  corporation  or other  organization,  whether  incorporated  or
unincorporated, of which (i) such party or any other Subsidiary of such party is
a general partner (excluding partnerships,  the general partnership interests of
which held by such party or any  Subsidiary of such party do not have a majority
of the  voting  interest  in  such  partnership)  or (ii)  at  least  50% of the
securities or other  interests  having by their terms  ordinary  voting power to
elect a  majority  of the  Board  of  Directors  or  others  performing  similar
functions with respect to such corporation or other organization are directly or
indirectly  owned  or  controlled  by  such  party  or by any one or more of its
Subsidiaries, or by such party and one or more of its Subsidiaries.

2.2 The Capital  Structure of Direct.

(a) The  authorized  capital stock of Direct  consists of  15,000,000  shares of
common stock,  par value $0.01 per share  ("Direct  Common Stock") and 5,000,000
shares of preferred stock, par value $0.01 per share ("Direct Preferred Stock").
As of the date of this  Agreement,  there are 9,000,000  shares of Direct Common
Stock issued and outstanding and no shares of Direct  Preferred Stock issued and
outstanding.  All outstanding shares of Direct Common Stock are duly authorized,
validly issued,  fully paid and non-assessable and are not subject to preemptive
rights created by statute,  Direct's  Certificate of  Incorporation  or Direct's
Bylaws or any agreement or document to which Direct is a party or by which it is
bound.

(b) The Disclosure Schedule includes a true and complete list of all outstanding
rights,  subscriptions,  warrants,  calls,  preemptive rights,  options or other
agreements  of any kind to purchase or otherwise  receive from Direct any shares
of the  capital  stock or any other  security  of  Direct,  and all  outstanding
securities of any kind  convertible  into or exchangeable  for such  securities.
True and  complete  copies of all  instruments  (or  forms of such  instruments)
referred to in this Section 2.2(b) have been previously  furnished to the Buyer.
There are no stockholder agreements,  voting trusts, proxies or other agreements
or instruments with respect to the outstanding shares of capital stock of Direct
to which Direct is a party. As of the Closing Date, the Direct Options set forth
in the Disclosure Schedule,  whether vested or unvested, shall be terminated and
the holders of vested Direct Options  through the Closing Date shall be entitled
to the payments set forth in Section 1.7 hereof.

(c) Except for securities Direct owns directly or indirectly through one or more
Subsidiaries,  there are no equity  securities of any class of any Subsidiary of
Direct, or any security exchangeable or convertible into or exercisable for such
equity securities, issued, reserved for issuance or outstanding.

2.3   Authority.

(a) The Seller has all  requisite  corporate  power and  authority to enter into
this  Agreement and to consummate  the  transactions  contemplated  hereby.  The
execution  and  delivery  of  this  Agreement  and  the   consummation   of  the
transactions  contemplated  hereby have been duly  authorized  by all  necessary
corporate  action  on the part of the  Seller.  This  Agreement  has  been  duly
executed and delivered by the Seller. Assuming due authorization,  execution and
delivery  by the  Buyer,  this  Agreement  constitutes  the  valid  and  binding
obligation of the Seller,  enforceable in accordance with its terms,  subject to
bankruptcy,  insolvency,  fraudulent  transfer,  reorganization,  moratorium and
similar laws of general applicability relating to or affecting creditors' rights
and to  general  principles  of  equity.  The  execution  and  delivery  of this
Agreement by the Seller does not, and the  performance  of this Agreement by the
Seller will not, (i) conflict with or violate the  Certificate of  Incorporation
or Bylaws of the Seller or the equivalent organizational documents of any of its
Subsidiaries,  (ii) subject to  compliance  with the  requirements  set forth in
Section 2.3(b) below, conflict with or violate any law, rule, regulation, order,
judgment or decree  applicable  to the Seller or any of its  Subsidiaries  or by
which its or any of their  respective  properties is bound,  or (iii) subject to
obtaining  any third party  consents  referred to in the final  sentence of this
Section  2.3(a),  result in any breach of or  constitute  a default (or an event
that with  notice or lapse of time or both  would  become a default)  under,  or
impair  the rights of the Seller or any of its  Subsidiaries  under,  or give to
others any rights of termination, amendment, acceleration or cancellation of, or
result in the  creation of a lien or  encumbrance  on any of the  properties  or
assets of the Seller or any of its  Subsidiaries  pursuant  to, any note,  bond,
mortgage, indenture,  contract, agreement, lease, license or other instrument or
obligation to which the Seller or any of its Subsidiaries is a party or by which
the  Seller  or any  of its  Subsidiaries  or  its  or any of  their  respective
properties are bound,  except,  with respect to clauses (ii) and (iii),  for any
such  conflicts,  violations,  defaults  or other  occurrences  that  would  not
reasonably be expected to have a Direct Material Adverse Effect.  The Disclosure
Schedule  lists all material  consents,  waivers and approvals  under any of the
Seller's or any of its Subsidiaries' agreements,  contracts,  licenses or leases
required to be obtained in connection with the  consummation of the transactions
contemplated hereby,  except for those the absence of which would not reasonably
be expected to have a Direct Material Adverse Effect.

(b)  No  consent,   approval,   order  or  authorization  of,  or  registration,
declaration  or filing with any court,  administrative  agency or  commission or
other   governmental  or  regulatory   body  or  authority  or   instrumentality
("Governmental  Entity")  is  required  by or  with  respect  to the  Seller  in
connection with the execution and delivery of this Agreement or the consummation
of the transactions  contemplated  hereby,  except for (i) the filing of Current
Reports on Form 8-K with the  Securities  and Exchange  Commission  (the "SEC"),
(ii) the filing with the Antitrust  Division of the United States  Department of
Justice (the "Antitrust  Division") and the Federal Trade Commission (the "FTC")
of such forms as may be required by the Hart-Scott-Rodino Antitrust Improvements
Act of 1976 (the "HSR Act") and the  termination or expiration of all applicable
waiting   periods   thereunder,   (iii)  such   consents,   approvals,   orders,
authorizations, registrations, declarations and filings as may be required under
applicable federal and state securities laws and the laws of any foreign country
and  (iv)  such  other   consents,   authorizations,   filings,   approvals  and
registrations that, if not obtained or made, would not reasonably be expected to
have a Direct  Material  Adverse  Effect  or a  material  adverse  effect on the
ability of the  parties to  consummate  the  transactions  contemplated  by this
Agreement.

2.4   Financial Statements of Direct.

(a) The Seller has  previously  delivered to the Buyer (i) the unaudited  income
statement of Direct for the fiscal year ending July 31, 1998 (the "Annual Income
Statement"), (ii) the unaudited balance sheet of Direct as of September 30, 1998
(the "Direct  Balance Sheet "), and the income  statement for the fiscal quarter
ended October 31, 1998 (together  with the Direct  Balance  Sheet,  the "Interim
Financial  Statements").  All of such financial  statements  referred to in this
section  are   collectively   referred  to  herein  as  the  "Direct   Financial
Statements." The Direct Financial Statements have been prepared from, and are in
accordance  with,  the books  and  records  of Direct  and  present  fairly  the
financial  position  and the results of  operations  as of the dates and for the
period indicated,  in each case in accordance with generally accepted accounting
principles  consistently  applied  throughout  the periods  involved,  except as
otherwise  indicated therein,  and subject, in the case of the Interim Financial
Statements,  to  normal  year-end  audit  adjustments,  which  are  not,  in the
aggregate, material, and the use of abbreviated notes.

(b) Except as disclosed in the Direct  Financial  Statements  or the  Disclosure
Schedule and except for obligations under this Agreement, neither Direct nor any
of its Subsidiaries has (i) any liabilities  (absolute,  accrued,  contingent or
otherwise) of a nature  required to be disclosed on a balance sheet  prepared in
accordance with GAAP which are,  individually  or in the aggregate,  material to
the business,  results of  operations  or financial  condition of Direct and its
Subsidiaries taken as a whole, except liabilities (x) incurred since the date of
the Direct Balance Sheet in the ordinary course of business consistent with past
practices  or (y)  incurred in  connection  with the  transactions  contemplated
hereby.

2.5 Absence of Certain  Changes or Events.  

Since  the  date  of the  Direct  Balance  Sheet,  except  as set  forth  in the
Disclosure  Schedule,  there has not occurred any Direct Material Adverse Effect
and there has not been, occurred or arisen any:

(a)   amendment or change to the Certificate of Incorporation or Bylaws of
Direct;

(b) individual capital  expenditure or commitment,  or series of related capital
expenditures or commitments,  by Direct or its Subsidiaries outside the ordinary
course of business exceeding $100,000;

(c)  destruction of, damage to or loss of any assets material to the business of
Direct  and  its  Subsidiaries  taken  as a whole  (whether  or not  covered  by
insurance);

(d)  cancellation  or  termination  by any  customer of its  relationship,  or a
significant portion of its relationship,  with Direct or any of its Subsidiaries
which would reasonably be expected to have a Direct Material Adverse Effect;

(e) labor  trouble or claim of  wrongful  discharge  (except for such claims not
reasonably  expected to result in potential  damages  greater than  $100,000) or
other  unlawful  labor  practice or action that would  reasonably be expected to
have a Direct Material Adverse Effect;

(f) material change in accounting methods or practices  (including any change in
depreciation or amortization policies or rates) by Direct;

(g)  declaration,  setting aside or payment of a dividend or other  distribution
with  respect  to the  capital  stock  of  Direct;  or any  direct  or  indirect
redemption, purchase or other acquisition by Direct of any of its capital stock;

(h) increase in the salary or other compensation payable or to become payable to
any of its (i) officers or directors  or (ii)  employees or advisors  receiving,
after such increase,  annualized compensation in excess of $150,000 per year, or
the declaration, payment or commitment or obligation of any kind for the payment
of a bonus or other additional  salary or compensation to any such person except
as otherwise  contemplated by this Agreement and except for increases,  payments
or  commitments  in the  ordinary  course of business and  consistent  with past
practices;

(i) sale,  lease,  license or other  disposition  of any of  material  assets or
properties  of Direct or its  Subsidiaries  outside  of the  ordinary  course of
business;  (j) amendment or  termination  of any material  contract or agreement
identified in Section 2.15 of the Disclosure  Schedule  except for amendments in
the  ordinary  course of business or  terminations  pursuant to the terms of the
contract or agreement and not as a result of any breach;

(k)  loan  by  Direct  or any of its  Subsidiaries  to  any  person  or  entity,
incurrence by Direct or any of its Subsidiaries of any indebtedness for borrowed
money,  guaranty made by Direct or any of its  Subsidiaries of any  indebtedness
for borrowed money,  issuance or sale of any debt securities of Direct or any of
its Subsidiaries or guaranty made with respect to any debt securities of others,
except in the ordinary course of business and consistent with past practices; or

(l) commitment,  understanding or agreement by Direct or any of its Subsidiaries
or any  officer or  employee  thereof to do any of the things  described  in the
preceding clauses (a) through (k) (other than this Agreement).

2.6   Tax Matters.

(a) Direct and its  Subsidiaries  and any combined,  consolidated,  unitary,  or
affiliated  group of which both Direct and its  Subsidiaries  are or have been a
member prior to the Closing Date: (i) have paid all Taxes (as defined in Section
2.6(n)) required to be paid on or prior to the Closing Date (including,  without
limitation,  payments  of  estimated  Taxes)  for  which  both  Direct  and  its
Subsidiaries could be held liable, except for Taxes which are being contested in
good faith and by appropriate  proceedings as set forth in Schedule 2.6(a);  and
(ii) have  accurately and timely filed (or filed an extension for), all federal,
state,  local and foreign Tax Returns (as defined in Section  2.6(n)),  reports,
and forms with  respect to the Taxes  required  to be filed by them on or before
the Closing Date;

(b)  The  amount  set up as  provisions  for  Taxes  on  September  30,  1998 is
sufficient  in all material  respects for all accrued and unpaid Taxes of Direct
and its  Subsidiaries,  whether  or not due and  payable  and  whether or not in
dispute,  under  applicable laws relating to Taxes as in effect on September 30,
1998 or now in  effect,  for the period  ended on such date and for all  periods
prior thereto;

(c) Except as set forth in Schedule 2.6(c),  with respect to each taxable period
of Direct and its  Subsidiaries,  either such taxable period has been audited by
the Internal Revenue Service or other  appropriate  taxing authority or the time
for assessing or collecting  Tax with respect to such taxable  period has closed
and such taxable period is no longer subject to review;

(d) No deficiency or proposed adjustment which has not been settled or otherwise
resolved  for any amount of Tax has been  proposed,  asserted or assessed by any
taxing  authority  against,  or with respect to, the activities of Direct or its
Subsidiaries;

(e) Neither Direct nor any of its  Subsidiaries has consented to extend the time
in which any Tax may be assessed or collected by a taxing authority;

(f) Neither Direct nor any of its  Subsidiaries has requested or been granted an
extension  of time for filing  any Tax  Return to a date later than the  Closing
Date;

(g) There is no  action,  suit,  taxing  authority  proceeding,  or audit now in
progress,  pending or threatened against or with respect to Direct or any of its
Subsidiaries with respect to any Tax assessment or deficiency;

(h)  Neither  Direct nor any of its  Subsidiaries  is or has been a member of an
affiliated  group as defined in Section  1504 of the  Internal  Revenue  Code of
1986,  as  amended  (the  "Code"),  or filed  or been  included  in a  combined,
consolidated or unitary Tax Return except as set forth on Schedule 2.6(h);

(i) No claim has ever been made by a taxing  authority in a  jurisdiction  where
Direct or any of its Subsidiaries  does not pay Tax or file Tax Returns that any
of the companies may be subject to the Taxes assessed by such jurisdiction;

(j) Both Direct and its  Subsidiaries  have withheld and paid all Taxes required
to have been withheld and paid in  connection  with amounts paid or owing to any
employee, creditor, independent contractor, or other party;

(k) Schedule 2.6(k) contains a list setting forth all the states, territories or
jurisdictions,  if any, in which both Direct and its Subsidiaries is required to
file a Tax Return relating to their operations;

(l) The Seller has  delivered to the Buyer  complete  and correct  copies of all
federal,  state, local and foreign income tax returns filed with respect to each
such company for taxable periods on or after August 1, 1996; and

(m) Neither Direct nor any of its Subsidiaries:  (1) has made any payments,  nor
are they obligated to make any payments,  nor are they a party to any agreements
that under certain  circumstances  could  obligate it to make any payment,  that
will not be deductible  under Section 280G of the Code;  (2) will have liability
on or after the  Closing  Date  pursuant  to any tax  sharing or tax  allocation
agreement;  (3) has any  liability  for the  Taxes  of any  other  person  under
Treasury  Regulation  1.1502-6  (or any  similar  provision  of state,  local or
foreign law), including as a transferee or successor, by contract, or otherwise;
(4) has agreed to, or is required to, make any  adjustment  under Section 481(a)
of the Code by reason of a change in accounting method or otherwise;  or (5) has
filed a consent under Section 341(f) of the Code.

(n) For purposes of this  Agreement,  "Tax(es)"  shall mean all federal,  state,
local or foreign taxes, assessments or duties which are payable or remittable by
Direct or any of its  Subsidiaries  or levied upon any property of Direct or any
of its  Subsidiaries,  or  levied  with  respect  to  either  of  their  assets,
franchises,  income,  receipts,  including,  without limitation,  import duties,
excise,  franchise,  gross receipts,  utility, real property,  capital, personal
property,  withholding,  FICA,  unemployment  compensation,  sales  or use  tax,
governmental  charges (whether or not requiring the filing of a return), and all
additions to tax, penalties and interest relating thereto. Tax Returns means any
return,  declaration,  report,  claim for refund,  information  return, or other
statement  relating to Taxes filed with or sent to any federal,  state, local or
foreign governmental entity or subdivision.

2.7 Title to  Properties;  Absence  of Liens and  Encumbrances.  

Direct and its  Subsidiaries  have good and valid  title to, or have a valid and
enforceable right to use or a valid and enforceable  leasehold  interest in, all
real property (including all buildings, fixtures and other improvements thereto)
owned or  leased  by them  and  material  to the  conduct  of  their  respective
businesses as such businesses are now being conducted.  Neither Direct's nor any
of its Subsidiaries'  ownership of or leasehold interest in any such property is
subject to any mortgage,  pledge,  lien,  option,  conditional  sale  agreement,
encumbrance,  security  interest,  title  exception or  restriction  or claim or
charge of any kind  ("Encumbrances"),  except for such  Encumbrances  as are set
forth in the Disclosure Schedule or the Direct Financial Statements or would not
in the  aggregate  reasonably  be  expected  to have a Direct  Material  Adverse
Effect.

2.8 Intellectual  Property.

Direct and its  Subsidiaries  own, or are licensed or otherwise  possess legally
enforceable rights to use, all patents,  trademarks, trade names, service marks,
copyrights,  and any applications therefor,  schematics,  technology,  know-how,
computer  software   programs  or  applications,   and  tangible  or  intangible
proprietary  information  or material that are required or reasonably  necessary
for  the  conduct  of  business  of  Direct  or its  Subsidiaries  as  currently
conducted,  the absence of which would  reasonably  be expected to have a Direct
Material  Adverse Effect (the "Direct  Intellectual  Property  Rights").  To the
knowledge of the Seller, the use of the Direct  Intellectual  Property Rights by
Direct and its Subsidiaries  does not, in any material  respect,  conflict with,
infringe upon,  violate or interfere with or constitute an  appropriation of any
right,  title,  interest  or  goodwill  (including,   without  limitation,   any
intellectual property right, trademark,  trade name, patent, service mark, brand
mark, brand name, computer program,  database,  industrial design,  copyright or
any pending  application  therefor) of any other person,  and neither Direct nor
any of its Subsidiaries has received notice of any claim or otherwise knows that
any of Direct Intellectual Property Rights conflicts with the asserted rights of
any  other  person,  except  for  such  conflicts,  infringements,   violations,
interferences,    claims,    invalidity,    abandonments,    cancellations    or
unenforceability  that would not, in the  aggregate,  reasonably  be expected to
have a Direct Material Adverse Effect.

2.9   Compliance; Permits; Restrictions.

(a)  Neither  Direct nor any of its  Subsidiaries  is in  conflict  with,  or in
default or  violation  of, (i) any law,  rule,  regulation,  order,  judgment or
decree applicable to Direct or any of its Subsidiaries or by which its or any of
their  respective  properties  is  bound,  or (ii)  any  note,  bond,  mortgage,
indenture, contract, agreement, lease, license or other instrument or obligation
to which Direct or any of its  Subsidiaries is a party or by which Direct or any
of its  Subsidiaries  or its or any of their  respective  properties  is  bound,
except for any  conflicts,  defaults or violations  that would not reasonably be
expected to have a Direct Material Adverse Effect.

(b) Direct and its Subsidiaries hold all consents, permits, licenses, variances,
exemptions, orders and approvals from governmental authorities that are material
to the operation of the business of Direct and its Subsidiaries taken as a whole
(collectively,  the "Permits").  Direct and its  Subsidiaries  are in compliance
with the terms of the  Permits,  except where the failure to so comply would not
reasonably be expected to have a Direct Material Adverse Effect.

2.10 Litigation.

There is no action,  suit or proceeding of any nature pending or to the Seller's
knowledge threatened against Direct or any of its Subsidiaries,  or any of their
respective properties,  officers or directors, in their respective capacities as
such (i) in which  injunctive or other equitable  relief or damages in excess of
$100,000 are or are reasonably  likely to be sought against Direct or any of its
Subsidiaries  or that  otherwise  are  reasonably  likely  to result in a Direct
Material  Adverse  Effect  or (ii)  that in any  manner  challenges  or seeks to
prevent,  enjoin,  alter or delay any of the  transactions  contemplated by this
Agreement.  To the  Seller's  knowledge,  there is no  investigation  pending or
threatened  against  Direct  or  any  of  its  Subsidiaries,   their  respective
properties  or any of their  respective  officers or  directors by or before any
Governmental  Entity that would reasonably be expected to have a Direct Material
Adverse Effect.

2.11  Brokers' and Finders'  Fees.

Except for fees  payable  to ING Baring  Furman  Selz LLC and  disclosed  to the
Buyer, the Seller has not incurred,  nor will it incur,  directly or indirectly,
any  liability  for  brokerage or finders'  fees or agents'  commissions  or any
similar   charges  in  connection   with  this  Agreement  or  any   transaction
contemplated  hereby.  It is understood that such fees are paid by or on account
of Seller and not Direct.

2.12 Employee Benefit Plans.

The  Disclosure  Schedule  sets forth a  complete  list of all  pension,  profit
sharing,  retirement,  deferred compensation,  welfare,  insurance,  disability,
bonus,  vacation pay, severance pay and similar plans, programs or arrangements,
including  without  limitation all employee  benefit plans as defined in Section
3(3)  of the  Employee  Retirement  Income  Security  Act of  1974,  as  amended
("ERISA")  covering  current  employees  or  former  employees  of Direct or its
Subsidiaries  (the  "Plans").  No Plan is a  "multiemployer  plan" as defined in
Section  4001(a)(3) of ERISA, and neither Direct nor any or its Subsidiaries has
incurred any material liability under Sections 4062, 4063 or 4201 of ERISA. Each
Plan which is intended to be qualified under with Section 401(a) or 501(c)(9) of
the Code ("Qualified Plans") is so qualified. Each Plan has been administered in
all  material  respects  in  accordance  with  the  terms  of such  Plan and the
provisions of any and all statutes, orders or governmental rules or regulations,
including  without  limitation  ERISA and the Code,  and to the knowledge of the
Seller nothing has been done or omitted to be done with respect to any Plan that
would result in any material liability on the part of Direct or its Subsidiaries
under Title I of ERISA or Section 4975 of the Code.  All reports  required to be
filed with respect to all Plans,  including without limitation annual reports on
Form 5500,  have been timely filed except where the failure to so file would not
reasonably be expected to have a Direct Material Adverse Effect.  No "reportable
event" as defined in Section 4043 of ERISA,  other than any such event for which
the thirty-day  notice period has been waived,  has occurred with respect to any
pension  plan subject to Title IV of ERISA.  With  respect to all pension  plans
subject to Title IV of ERISA, such plans have no "unfunded accrued  liabilities"
as defined in Section 3(30) of ERISA, all  contributions to such plans under the
minimum  funding  requirements of Section 412 of the Code have been made and all
premium  payments to the Pension Benefit  Guaranty  Corporation  with respect to
such plans have been made. All claims for welfare  benefits,  with the exception
of medical benefits,  incurred by employees on or before the Closing are or will
be fully covered by third-party  insurance policies or similar programs.  Except
for  continuation  of health coverage to the extent required under Section 4980B
of  the  Code  or as  otherwise  set  forth  in  this  Agreement,  there  are no
obligations under any welfare benefit plan providing  benefits after termination
of employment.

2.13  Employment Matters.

(a) Direct and each of its  Subsidiaries  (i) is in  compliance  in all material
respects with all applicable foreign,  federal,  state and local laws, rules and
regulations respecting employment, employment practices, terms and conditions of
employment and wages and hours,  in each case,  with respect to employees;  (ii)
has withheld all amounts required by law or by agreement to be withheld from the
wages,  salaries and other  payments to  employees;  (iii) is not liable for any
arrears of wages or any taxes or any  penalty  for failure to comply with any of
the foregoing; and (iv) is not liable for any payment to any trust or other fund
or to  any  Governmental  Entity,  with  respect  to  unemployment  compensation
benefits,  social security or other benefits or obligations for employees (other
than routine payments to be made in the normal course of business and consistent
with past practice),  except in the case of (ii),  (iii) or (iv)  withholding or
liability  that would not  reasonably  be  expected  to have a Material  Adverse
Effect.

(b) No work stoppage or labor strike against  Direct or any of its  Subsidiaries
is pending or, to the best knowledge of the Seller,  threatened.  Neither Direct
nor any of its  Subsidiaries  is involved in or, to the knowledge of the Seller,
threatened with, any labor dispute,  grievance, or litigation relating to labor,
safety or  discrimination  matters  involving  any employee,  including  without
limitation charges of unfair labor practices or discrimination complaints, that,
if adversely determined, would, in the aggregate, reasonably be expected to have
a Direct Material Adverse Effect. Neither Direct nor any of its Subsidiaries has
engaged in any unfair labor  practices  within the meaning of the National Labor
Relations  Act that  would,  individually  or in the  aggregate,  reasonably  be
expected to have a Direct Material Adverse Effect. Neither Direct nor any of its
Subsidiaries  is presently,  nor has it been in the past, a party to or bound by
any collective  bargaining agreement or union contract with respect to employees
and no collective  bargaining  agreement is being negotiated by Direct or any of
its Subsidiaries.

2.14  Environmental Matters.  

Except as would not  reasonably  be expected to have a Direct  Material  Adverse
Effect:

(a) no  material  amount  of any  substance  that  has  been  designated  by any
Governmental  Entity  or  by  applicable  federal,  state  or  local  law  to be
radioactive,  hazardous  or otherwise  to pose an  unreasonable  danger to human
health or the environment, including without limitation all substances listed as
hazardous  substances  pursuant  to the  Comprehensive  Environmental  Response,
Compensation,  and Liability Act of 1980, as amended,  or defined as a hazardous
waste pursuant to the United States  Resource  Conservation  and Recovery Act of
1976,  as amended,  and the  regulations  promulgated  pursuant to said laws, (a
"Hazardous  Material"),   but  excluding  office,   maintenance,   shipping  and
janitorial supplies,  are present as a result of the actions of Direct or any of
its Subsidiaries, or, to the knowledge of the Seller, as a result of any actions
of any third party or  otherwise,  in, on or under any  property,  including the
land and the improvements,  ground water and surface water thereof,  that Direct
or any of its Subsidiaries has at any time owned, operated, occupied or leased;

(b) neither Direct nor any of its Subsidiaries has  transported,  stored,  used,
manufactured,  disposed  of,  released  or exposed  its  employees  or others to
Hazardous Materials in violation of any law in effect prior to or as of the date
hereof,  nor has Direct or any of its  Subsidiaries  disposed  of,  transported,
sold, or manufactured any product containing a Hazardous Material  (collectively
"Hazardous Materials Activities") in violation of any rule,  regulation,  treaty
or statute  promulgated by any  Governmental  Entity in effect prior to or as of
the date hereof to  prohibit,  regulate or control  Hazardous  Materials  or any
Hazardous Material Activity;

(c) Direct and its  Subsidiaries  currently  hold all  environmental  approvals,
permits,  licenses,  clearances and consents ("Environmental Permits") necessary
for the conduct of Direct's and its Subsidiaries'  Hazardous Material Activities
and other  businesses  of Direct and its  Subsidiaries  as such  activities  and
businesses are currently being conducted; and

(d) no action,  proceeding,  revocation proceeding,  amendment procedure,  writ,
injunction or claim is pending, or to Direct's knowledge,  threatened concerning
any Environmental Permit,  Hazardous Material in, on or under any property owned
or  leased  by  Direct or any of its  Subsidiaries  or any  Hazardous  Materials
Activity of Direct or any of its Subsidiaries.

2.15  Agreements,  Contracts  and  Commitments. 

Except as identified in the Disclosure  Schedule,  neither Direct nor any of its
Subsidiaries is a party to or is bound by:

(a) any agreement,  contract or commitment relating to capital  expenditures and
involving  future  obligations in excess of $100,000 and not cancelable  without
penalty;

(b) any  agreement,  contract or commitment  currently in force  relating to the
disposition or  acquisition of assets not in the ordinary  course of business or
any ownership interest in any corporation,  partnership,  joint venture or other
business enterprise (other than Direct's wholly-owned subsidiaries);

(c) any mortgages,  indentures, loans or credit agreements,  security agreements
relating  to a  material  amount of assets or other  agreements  or  instruments
relating to the borrowing of money or extension of credit; or

(d) any other  agreement,  contract or commitment  (excluding  real and personal
property  leases)  which  requires  annual  payments  by  Direct  or  any of its
Subsidiaries  under any such  agreement,  contract or  commitment of $100,000 or
more in the aggregate and is not cancelable  without  penalty within thirty (30)
days.

Neither Direct nor any of its  Subsidiaries,  nor to the Seller's  knowledge any
other party to a Direct Contract (as defined below),  has breached,  violated or
defaulted  under, or received notice that it has breached  violated or defaulted
under,  any  of the  material  terms  or  conditions  of any of the  agreements,
contracts  or  commitments  to which Direct or any  Subsidiary  is a party or by
which it is bound of the type  described  in clauses  (a) through (d) above (any
such agreement, contract or commitment, a "Direct Contract") in such a manner as
would permit any other party to cancel or terminate any such Direct Contract, or
would  permit any other  party to seek  damages,  in either  case,  which  would
reasonably be expected to have a Direct Material Adverse Effect. 

2.16 Insurance.

Direct  and each of its  Subsidiaries  are,  and have  been  continuously  since
January 1, 1995,  insured  against such risks and losses as are customary in all
material  respects for companies  conducting the business as conducted by Direct
and its  Subsidiaries  during such time  period.  Neither  Direct nor any of its
Subsidiaries has received any notice of cancellation or termination,  except for
notice of  Workers'  Compensation  non-renewal,  with  respect  to any  material
insurance policy of Direct or any of its Subsidiaries.  On February 1, 1999 CMGI
received a notice of non-renewal for its Workers'  Compensation  policy,  due to
poor loss experience.  Direct's Workers' Compensation is covered by this policy.
The policy is an annual  policy,  which expires  April 7, 1999.  CMGI intends to
have a new, substitute policy for its Workers' Compensation. The new policy will
cover Direct until  Closing.  The  insurance  policies of Direct and each of its
Subsidiaries are, to Seller's knowledge,  valid and enforceable  policies in all
material respects.

2.17  The Business Conducted by Direct.

(a) Direct provides targeted databases and database services to direct marketers
in the traditional  direct marketing and Internet marketing  industries.  Direct
provides targeted mailing lists,  database  management and processing,  and list
brokerage  and  management  services  to over  7,500  clients  in the  consumer,
business-to-business,  medical,  high  technology,  and  publishing  industries.
Direct has developed two Internet  technologies:  (i)  List.netTM,  which allows
Direct to sell its lists on the Internet; and (ii) PermissionPlusTM ("PPLUS"), a
group of automated Internet marketing services delivered over the Internet, that
deploys  several  proprietary  technology  solutions  to automate a process that
enables  companies to conduct  effective  Internet  marketing  campaigns.  PPlus
enables  companies to: (i) develop profiles of their web site visitors and learn
their  purchasing  intentions;  (ii)  obtain  permission  to  market to them via
e-mail;  (iii) use profile  data to  automatically  direct web site  visitors to
relevant content; (iv) access and analyze profile data via online databases; (v)
use the online  Campaign  Management tool to execute  targeted e-mail  marketing
campaigns; and (vi) analyze the results of these campaigns in real time.

(b) Direct's  database  products  include  mailing  lists  representing  over 26
million  people   including  the  largest  list  of  direct  mail  consumer  and
professional book buyers in the world.  Direct offers the following  proprietary
lists to its clients: (i) InfoBuyers List,  consisting of over 20 million direct
mail  purchasers of books,  journals,  magazines,  videos,  software,  and other
information  products,  (ii) K-12 List,  consisting of over 5 million  teachers,
administrators  and book buying  families in the United  States,  (iii)  College
List,  consisting of over 800,000  professors and college  administrators in the
United States,  and (iv)  ExpressList,  consisting of over 400,000 opt-in e-mail
names.

(c) Direct offers  value-added  services in addition to its list sale  business.
These services include database management, processing, list brokerage, and list
management  services.  Direct's  database  management  and  processing  services
include the creation,  maintenance and enhancement of clients' databases as well
as such  value-added  services as  merge/purge,  list  processing and analytics.
Direct's list management service markets  approximately 20 lists to list buyers.
These lists are owned by third party companies from the high technology, medical
and education industries.

2.18 Assets and Property  Necessary to the Conduct of Business by Direct.

As of the Closing  Date,  Direct will  either own, or will be in  possession  of
(whether through a lease agreement or some other contractual relationship),  all
of the assets and property  (whether  tangible or intangible)  necessary for the
conduct of its business as set forth in Section 2.18 hereof.

2.19 Year 2000. 

The  Disclosure  Schedule  summarizes  the  status of  Direct  with  respect  to
attempting  to  ensure  that  Direct's  computer  systems  do not,  or will  not
following  modification thereof, be deficient with respect to formatting for the
problem  relating to computer  programs and systems  recognizing  dates that use
two-digit year data rather than  four-digit year data (the "Year 2000 Problem").
The Seller has made available to the Buyer copies of all correspondence  between
Direct  and its  third-party  service  providers  concerning  Year 2000  Problem
compliance.  Except as set forth in the Disclosure  Schedule,  the Seller has no
other contracts  with, or commitments  to, any  third-party  with respect to the
Year 2000  Problem.  Direct has not been  informed  by any  customer,  insurance
company  or  service  provider  with  which  Direct  or any of its  Subsidiaries
transacts  business of an inability to timely remedy their own deficiencies with
respect to the Year 2000 Problem,  which  deficiencies,  individually  or in the
aggregate, would have a Direct Material Adverse Effect.

2.20  Disclaimer.  

The Seller shall not be deemed to have made to the Buyer any  representation  or
warranty  other than as expressly  made by the Seller in this Article 2. Without
limiting the generality of the foregoing,  the Seller makes no representation or
warranty to the Buyer with respect to: (a) any projections, estimates or budgets
heretofore  delivered  to or made  available  to the Buyer of  future  revenues,
expenses  or  expenditures  or future  results of  operations;  or (b) any other
information or documents made available to the Buyer or its counsel, accountants
or advisors  with respect to the assets,  liabilities,  business,  operations or
prospects of Direct except as expressly  covered a  representation  and warranty
contained in this Article 2 hereof.

                                   ARTICLE 3

                  REPRESENTATIONS AND WARRANTIES OF THE BUYER

      The  Buyer  represents  and  warrants  to  the  Seller  as  follows:  

 3.1 Organization  of  the  Buyer.

The Buyer and each of its  Subsidiaries  is a corporation  or other legal entity
duly  organized,  validly  existing and in good  standing  under the laws of the
jurisdiction of its incorporation or organization,  has the requisite  corporate
or similar  power to own,  lease and  operate its  property  and to carry on its
business as now being  conducted,  and is duly  qualified  to do business and in
good  standing  as  a  foreign   corporation  or  other  legal  entity  in  each
jurisdiction  in which  the  failure  to be so  qualified  would  reasonably  be
expected to have a Buyer Material Adverse Effect (as defined below). Included in
the  Disclosure  Schedule  is a  true  and  complete  list  of  all  of  Buyer's
Subsidiaries, together with the jurisdiction of incorporation or organization of
each such Subsidiary.  The minutes books of the Buyer and its Subsidiaries  made
available  to the  Seller  are  the  only  minute  books  of the  Buyer  and its
Subsidiaries,  and the  minutes  contain  a  reasonably  accurate  record of all
actions  taken  in  all  meetings  of  directors  (or  committees  thereof)  and
stockholders or actions by written  consent.  The term "Buyer  Material  Adverse
Effect" means, for purposes of this Agreement,  any change, event or effect that
is materially adverse to the business, assets, financial condition or results of
operations  of the  Buyer  and its  Subsidiaries  taken  as a  whole;  provided,
however, that, for purposes of Section 5.2(a), the following shall not be deemed
to  constitute  a Buyer  Material  Adverse  Effect:  an  adverse  change  in the
business,  financial  condition or results of operations of the Buyer  following
the date of this Agreement  primarily  attributable to  circumstances  or events
affecting the direct marketing or internet industries generally.

3.2   The Capital Structure of the Buyer.

(a) The authorized  capital stock of the Buyer consists of 75,000,000  shares of
Buyer Common Stock and 150,000 shares of redeemable  preferred  stock, par value
$0.01  per share  ("Buyer  Preferred  Stock").  As of March 4,  1999,  there are
12,830,323 shares of Buyer Common Stock issued and outstanding and 50,000 shares
of Series D  convertible  preferred  stock,  the only series of Buyer  Preferred
Stock issued and outstanding.  All outstanding  shares of Buyer Common Stock and
Buyer  Preferred  Stock are duly  authorized,  validly  issued,  fully  paid and
non-assessable and are not subject to preemptive rights created by statute,  the
Buyer's  Certificate of  Incorporation or the Buyer's Bylaws or any agreement or
document to which the Buyer is a party or by which it is bound.

(b) Schedule 3.2b includes a true and complete list of all  outstanding  rights,
subscriptions,  warrants,  calls, preemptive rights, options or other agreements
of any kind to purchase or  otherwise  receive  from the Buyer any shares of the
capital stock or any other security of the Buyer, and all outstanding securities
of any kind  convertible  into or  exchangeable  for such  securities.  True and
complete copies of all instruments (or forms of such instruments) referred to in
this Section 3.2(b) have been previously  furnished to the Seller.  There are no
stockholder   agreements,   voting  trusts,   proxies  or  other  agreements  or
instruments with respect to the outstanding shares of capital stock of the Buyer
to which the Buyer is a party.

(c) Except for securities  the Buyer owns directly or indirectly  through one or
more Subsidiaries, there are no equity securities of any class of any Subsidiary
of the Buyer, or any security  exchangeable  or convertible  into or exercisable
for such equity securities, issued, reserved for issuance or outstanding.

3.3   Authority.

(a) The Buyer has all requisite corporate power and authority to enter into this
Agreement and to consummate the transactions  contemplated hereby. The execution
and  delivery  of  this  Agreement  and  the  consummation  of the  transactions
contemplated  hereby have been duly authorized by all necessary corporate action
on the part of the Buyer. This Agreement has been duly executed and delivered by
the Buyer and,  assuming  due  authorization,  execution  and  delivery  of this
Agreement  by the  Seller,  this  Agreement  constitutes  the valid and  binding
obligation of the Buyer,  enforceable in accordance  with its terms,  subject to
bankruptcy,  insolvency,  fraudulent  transfer,  reorganization,  moratorium and
similar laws of general applicability relating to or affecting creditors' rights
and to  general  principles  of  equity.  The  execution  and  delivery  of this
Agreement  by the Buyer do not,  and the  performance  of this  Agreement by the
Buyer will not, (i) conflict with or violate the charter or bylaws of the Buyer,
(ii) subject to compliance  with the  requirements  set forth in Section  3.3(b)
below,  conflict with or violate any law, rule,  regulation,  order, judgment or
decree  applicable to the Buyer or by which its properties is bound or affected,
or (iii) result in any breach of or  constitute a default (or an event that with
notice or lapse of time or both  would  become a default)  under,  or impair the
Buyer's rights under,  or give to others any rights of  termination,  amendment,
acceleration  or  cancellation  of,  or  result  in the  creation  of a lien  or
encumbrance  on any of the  properties  or assets of the Buyer  pursuant to, any
note, bond, mortgage,  indenture,  contract,  agreement, lease, license or other
instrument  or obligation to which the Buyer is a party or by which the Buyer or
its properties are bound,  except,  with respect to clauses (ii) and (iii),  for
any such conflicts,  violations,  defaults or other  occurrences  that would not
impair Buyer's ability to perform its obligations under this Agreement.

(b)  No  consent,   approval,   order  or  authorization  of,  or  registration,
declaration  or  filing  with any  Governmental  Entity is  required  by or with
respect to the Buyer in  connection  with the  execution  and  delivery  of this
Agreement or the consummation of the transactions  contemplated  hereby,  except
for (i) the filing of Current  Reports on Form 8-K with the SEC, (ii) the filing
with the Antitrust  Division and the FTC of such forms as may be required by the
HSR Act and the  expiration or termination  of any  applicable  waiting  periods
thereunder  and  (iii)  such  consents,   approvals,   orders,   authorizations,
registrations,  declarations  and  filings as may be required  under  applicable
state and federal securities laws.

3.4 SEC  Documents,  Financial  Statements. 

Since  July 31,  1995,  the  Buyer  has filed  all  reports,  schedules,  forms,
statements  and other  documents  required to be filed by it with the Securities
and Exchange  Commission (the "SEC")  pursuant to the reporting  requirements of
Section 13 of the  Securities  Exchange Act of 1934,  as amended (the  "Exchange
Act")(all  of the  foregoing  filed prior to the date hereof  being  hereinafter
referred to as the "Buyer SEC Documents"). The Buyer has delivered to the Seller
true and complete copies of the SEC Documents. As of their respective dates, the
SEC Documents  complied in all material  respects with the  requirements  of the
Exchange Act and the rules and  regulations  of the SEC  promulgated  thereunder
applicable to such SEC  Documents,  and none of the SEC Documents  contained any
untrue statement of a material fact or omitted to state a material fact required
to be stated  therein or necessary in order to make the statements  therein,  in
light  of the  circumstances  in which  they  were  made,  not  misleading.  The
financial  statements  of the Buyer  included in the SEC  Documents  (the "Buyer
Financial  Statements") have been prepared from, and are in accordance with, the
books and records of the Buyer and present fairly the financial position and the
results of operations as of the dates and for the period indicated, in each case
in accordance with generally accepted accounting principles consistently applied
throughout the periods  involved,  except as otherwise  indicated  therein,  and
subject,  in the case of the interim  financial  statements,  to normal year-end
audit  adjustments,  which are not, in the aggregate,  material,  and the use of
abbreviated  notes.  Except as disclosed in the Buyer  Financial  Statements and
except for obligations  under this  Agreement,  neither the Buyer nor any of its
Subsidiaries  has  (i)  any  liabilities  (absolute,   accrued,   contingent  or
otherwise) of a nature  required to be disclosed on a balance sheet  prepared in
accordance with GAAP which are,  individually  or in the aggregate,  material to
the business,  results of operations or financial condition of the Buyer and its
Subsidiaries  taken as a whole,  except  liabilities (x) incurred since December
31, 1998 in the ordinary  course of business  consistent  with past practices or
(y) incurred in connection  with the  transactions  contemplated  hereby.  Since
December 31, 1998, there has not occurred any Buyer Material Adverse Effect.

3.5  Financial  Capability. 

The Buyer will have at the Closing,  sufficient  immediately  available funds to
purchase the Shares on the terms and conditions contained in this Agreement.

3.6 Acquisition of Shares;  Ownership of Buyer. 

The Shares are being  acquired by the Buyer for its own  account  solely for the
purpose of investment  without the view to, or for sale in connection  with, any
distribution  thereof in violation of federal,  state or foreign securities laws
and with no present  intention of  distributing  or reselling  any part thereof.
Buyer will not distribute or resell any Shares in violation of any such law. The
Buyer understands that the Shares have not been and will not be registered under
the Securities  Act of 1933, as amended (the  "Securities  Act"),  or applicable
state securities laws. The Buyer  understands that there is no public market for
the Shares and that there may never be a public market  therefor,  and that even
if such a market  develops it may never be able to sell or dispose of the Shares
and may thus have to bear the risk of its  investment  therein for a substantial
period of time.

3.7 Examination and Agreement to Investigate 

The Buyer  acknowledges  that it is solely  responsible for having conducted its
due diligence investigation of Direct and its Subsidiaries. It acknowledges that
it or its  representatives  have had complete  opportunity to ask such questions
and make such  detailed  inquires,  and receive such  information  and material,
regarding  the  business,   personnel,  assets,  condition,  capital  structure,
agreements  and  prospects of and  applicable to Direct and the Shares as it has
deemed relevant to its  determination of the value of the Shares.  The Buyer has
such knowledge and experience in business matters as to be capable of evaluating
independently  the merits  and risks of  purchasing  the  Shares  and  operating
Direct.

3.8 Litigation.  

There is no action, suit, proceeding or investigation pending or, to the Buyer's
knowledge,  threatened  against the Buyer that in any manner challenges or seeks
to prevent, enjoin, alter or delay any of the transactions  contemplated by this
Agreement.

                                   ARTICLE 4

                       CONDUCT PRIOR TO THE EFFECTIVE TIME

4.1  Conduct  of  Business  by Direct.  

During the  period  from the date of this  Agreement  and  continuing  until the
earlier of the  termination of this Agreement or the Closing,  the Seller agrees
to  cause  Direct  to  carry  on  its  business  in  the  ordinary  course,   in
substantially  the same manner as heretofore  conducted and use its commercially
reasonable  efforts  consistent  with past  practices  and  policies to preserve
intact its present  business  organization,  keep  available the services of its
present  officers and employees and preserve its  relationships  with customers,
suppliers,  distributors,  and others with which it has business dealings except
(i) as provided in the  Disclosure  Schedule (ii) as otherwise  contemplated  by
this Agreement, or (iii) to the extent that the Buyer shall otherwise consent in
writing, .

4.2 Certain Actions by Direct. 

In addition,  without the prior written  consent of the Buyer,  the Seller shall
cause Direct not to do any of the following:

(a) incur or commit to incur any  indebtedness  for borrowed money, or incur any
other indebtedness outside the ordinary course of business,  other than loans or
advances from Seller which will be repaid or cancelled in full prior to Closing;

(b)  assume,  guarantee,   endorse  or  otherwise  become  responsible  for  the
obligations  of any other  person,  or make any loans or advances to any person,
except in the ordinary course of business;

(c) incur any  obligations  for  capital  expenditures  or  purchase or sell any
assets or  properties  otherwise  than in the ordinary  course of  business,  in
excess of $100,000;

(d) declare, set aside, make or pay any dividend or other distribution otherwise
than in cash, whether in property,  securities or otherwise, with respect to the
capital stock of Direct or one of its Subsidiaries; or

(e) amend its certificate of incorporation, by-laws or any Direct Contract.

4.3 Transfer Taxes.

All excise,  sales, use,  transfer  (including real property transfer or gains),
stamp,  documentary,  filing,  recordation and other similar taxes together with
any interest , additions or penalties  with respect  thereto and any interest in
respect of such  additions or  penalties  resulting  directly  from the sale and
transfer by the Seller to the Buyer of the Shares, shall be borne equally by the
Buyer and the Seller, and each shall be responsible  equally for any liabilities
arising in connection therewith.

4.4   Access to Information; Confidentiality.

(a) Each Party  will  afford the other and its  accountants,  counsel  and other
representatives   reasonable   access  during  normal   business  hours  to  the
properties,  books,  records and personnel of such party during the period prior
to the Closing to obtain all  information  concerning  its  business,  including
properties,  results  of  operations  and  personnel,  as the  other  party  may
reasonably request.

(b) The  parties  acknowledge  that the  Seller  and the Buyer  have  previously
executed   a   Confidentiality   Agreement   dated   December   __,   1998  (the
"Confidentiality  Agreement"),  which Confidentiality Agreement will continue in
full force and effect in  accordance  with its terms,  except as is necessary to
comply with the terms of this Agreement.

4.5 Public  Disclosure.

The Buyer and the Seller will consult  with each other before  issuing any press
release or otherwise  making any public statement with respect to this Agreement
and the  transactions  contemplated  hereby  and will not issue  any such  press
release or make any such public  statement  prior to such  consultation  and the
approval of the other party, which shall not be unreasonably withheld, except as
may be required by law or the rules of the Nasdaq.

4.6  Exclusivity. 

Between the date of this  Agreement  and the Closing or earlier  termination  of
this Agreement  pursuant to Article 6 hereof,  neither the Seller nor any of its
directors,  officers or employees  will solicit any offer or proposal  from,  or
engage in any  negotiations  with, any third party relating to an acquisition of
the  Shares or other  equity  investment  in  Direct,  or the  acquisition  of a
substantial portion of Direct's assets or a merger with Direct.

4.7 Fees and Expenses. 

Except as set forth in Section 4.3, all fees and expenses incurred in connection
with this Agreement and the  transactions  contemplated  hereby shall be paid by
the party incurring such expenses;  provided,  however, that Buyer shall pay the
fees  required to be paid to the  Antirust  Division  and the FTC for the filing
required pursuant to the HSR Act.

4.8 Related Agreements.

The Buyer and the Seller  agree,  at Closing,  (i) to enter into a  Registration
Rights,  Investment  Representation  and Lock-Up Agreement  substantially in the
form as  Exhibit  A  hereto,  (ii) to  negotiate  in good  faith a  Transitional
Services  Agreement  reasonably  acceptable  to both  parties  for the Seller to
provide  certain  services  to the  Buyer  at cost or at a  reasonable  estimate
thereof.

4.9  Intercompany   Accounts.

Immediately prior to the Closing, (i) all intercompany accounts payable owing to
Direct or any of its  subsidiaries by the Seller shall be forgiven,  discharged,
or released by Direct and (ii) all  intercompany  accounts  payable owing to the
Seller or any  Subsidiary  of the  Seller  by Direct or any of its  Subsidiaries
shall be  forgiven,  discharged,  or released by the  Seller,  in each case,  as
determined by the Seller.

4.10 Agreements  between Seller and Direct. 

Prior to or at  Closing,  Seller and  Direct  agree to enter into (i) a mutually
agreeable  sublease  for the  property at 187  Ballardvale  Street,  Wilmington,
Massachusetts  01887 in  substantially  the form attached as Exhibit B; and (ii)
the License Agreement in substantially the form attached hereto as Exhibit C.

4.11  Consents  of Direct  Optionholders.  

The Seller agrees to use reasonable efforts to obtain consents of the holders of
Direct  Options to the treatment of the Direct  Options set forth in Section 1.7
hereof.

4.12 Direct Employee Plans;  Employment Matters. 

For a period of one year after the  Effective  Time,  and subject to  applicable
law, the Buyer shall  provide to the employees in the aggregate of the Buyer and
its  Subsidiaries  who were  formerly  employees of Direct and its  Subsidiaries
employee  benefits  that  are no less  favorable  in the  aggregate  than  those
provided  under  the  Plans  (as  defined  in  Section  2.12)  disclosed  in the
Disclosure  Schedule as in effect on the Closing Date,  provided that,  from and
after the Effective Time, the employee benefits provided to the employees of the
Buyer  and its  Subsidiaries  who were  formerly  employees  of  Direct  and its
Subsidiaries shall be no less favorable than the employee benefits provided from
time  to  time  by the  Buyer  or its  Subsidiary  for  its  similarly  situated
employees.  Such employee  benefits shall be without  limitation for preexisting
conditions  other  than any such  condition  or  limitation  (including  without
limitation preexisting condition exclusions,  waiting periods,  actively-at-work
requirements  and  other  similar  exclusions  and  conditions)  as to which the
relevant corresponding Plan of the Seller provided only a conditional waiver and
as to which the employee (or his or her spouse or dependents) had not, as of the
Closing Date,  satisfied the relevant conditions for such waiver. From and after
the Effective  Time, in the case of each employee  benefit plan (a "Buyer Plan")
of the Buyer or its Subsidiaries which determines an individual's eligibility to
become a participant  in the Buyer Plan (an  "eligibility  requirement")  or the
extent of a participant's  nonforfeitable  right to benefits  otherwise  accrued
under the Buyer Plan (a "vesting  requirement")  by reference to service for the
Buyer  and  its   Subsidiaries,   the  Buyer  Plan's   eligibility  and  vesting
requirements  shall be  applied to the extent  permitted  by law by taking  into
account for each employee of the Buyer or its  Subsidiaries  who was an employee
of Direct  or its  Subsidiaries  immediately  prior to the  Effective  Time such
service of such employee for Direct or its  Subsidiaries  prior to the Effective
Time as would have been taken into  account  for  purposes  of the Buyer  Plan's
eligibility and vesting requirements had such service been for the Buyer and its
Subsidiaries.

4.13 Best Efforts and Further  Assurances. 

Subject to the  respective  rights and  obligations  of the Buyer and the Seller
under this  Agreement,  each of the parties to this  Agreement will use its best
efforts to effectuate the  transactions  contemplated  hereby and to fulfill and
cause to be fulfilled the conditions to closing under this Agreement. Each party
hereto,  at the  reasonable  request of another party  hereto,  will execute and
deliver such other  instruments and do and perform such other acts and things as
may be necessary or desirable for effecting  completely the  consummation of the
transactions contemplated hereby.

                                   ARTICLE 5

                       CONDITIONS TO THE PURCHASE AND SALE

5.1 Conditions to the Purchase and Sale Relating to the Buyer.

The obligations of the Buyer to consummate the transactions  contemplated hereby
at the Closing shall be subject to the  satisfaction  of or waiver in writing by
the Buyer on or prior to the Closing of each of the following conditions:

(a) each of the  representations  and warranties of the Seller contained in this
Agreement shall be true in all material  respects as of the Closing (except with
respect to representations and warranties made as of a specific time which shall
be true in all  material  respects  as of  such  time  and  except  for  changes
expressly  contemplated  by this  Agreement) with the same effect as though such
representations and warranties had been made on and as of the Closing,  and each
of the covenants and agreements of the Seller to be performed on or prior to the
Closing Date shall have been performed in all material  respects,  and the Buyer
shall have received at the Closing a certificate from the Seller dated as of the
Closing  Date  and  executed  by an  officer  of the  Seller  certifying  to the
fulfillment of the conditions set forth in this Section 5.1(a);

(b) no statute,  rule or  regulation  or order,  decree or judgment of or in any
court or tribunal of competent  jurisdiction  shall be in effect that  prohibits
the Buyer from consummating the transactions contemplated hereby;

(c) all  consents,  approvals,  orders  or  clearances  of any  governmental  or
regulatory authority,  the granting of which is required for the consummation of
the transactions  contemplated  hereby, shall have been obtained and all waiting
periods specified under applicable law, the expiration of which is necessary for
such consummation, shall have passed;

(d) the Seller shall have  delivered to the Buyer the Shares  together with duly
executed stock powers in blank.

(e) the Buyer shall have received a favorable  written opinion of counsel to the
Seller in form reasonably satisfactory to the Buyer;

(f) the Buyer shall have received from each member of the boards of directors of
Direct  and its  Subsidiaries  a written  resignation  of such  member  from the
relevant board, effective upon the Closing; and

(g) the Buyer shall have received from the Seller a "FIRPTA  certificate," dated
the Closing Date, to the effect that the Seller is not a "foreign person" within
the meaning of the Code and applicable  Treasury  Regulations,  in substantially
the form of Exhibit D.

5.2 Conditions to the Purchase and Sale Relating to the Seller.

The obligations of the Seller to consummate the transactions contemplated hereby
at the Closing shall be subject to the  satisfaction  of or waiver in writing by
the Seller on or prior to the Closing Date of each of the following conditions:

(a) each of the  representations  and warranties of the Buyer  contained in this
Agreement shall be true in all material  respects as of the Closing (except with
respect to representations and warranties made as of a specific time which shall
be true in all  material  respects  as of  such  time  and  except  for  changes
expressly  contemplated by this Agreement),  with the same effect as though such
representations and warranties had been made on and as of the Closing,  and each
of the covenants and  agreements of the Buyer to be performed on or prior to the
Closing shall have been performed in all material respects, and the Seller shall
have  received  at the  Closing a  certificate  from the  Buyer  dated as of the
Closing  Date,  executed  on behalf of Buyer by an  executive  officer of Buyer,
certifying  to the  fulfillment  of the  conditions  set  forth in this  Section
5.2(a);

(b) no statute,  rule or  regulation  or order,  decree or judgment of or in any
court or tribunal of competent  jurisdiction  shall be in effect that  prohibits
the Seller from consummating the transactions contemplated hereby;

(c) all  consents,  approvals,  orders  or  clearances  of any  governmental  or
regulatory authority,  the granting of which is required for the consummation of
the  transactions  contemplated  hereby shall have been obtained and all waiting
periods  specified under applicable law the expiration of which is necessary for
such consummation shall have passed;

(d) the Buyer shall have paid the Purchase  Price to Seller in  accordance  with
the provisions of Section 1.2; and

(e) the Seller shall have received a favorable written opinion of counsel to the
Buyer in form reasonably satisfactory to the Seller.

                                    ARTICLE 6

                                   TERMINATION

6.1 Grounds for Termination.  

This Agreement may be terminated at any time prior to the Closing:

(a) by written agreement of the parties hereto;

(b) by the Buyer or the Seller in writing  without  liability to the terminating
party on account of such  termination  (provided  the  terminating  party is not
otherwise in material  default or breach of this Agreement) if the Closing shall
not have occurred on or prior to May 15, 1999; or

(c) by the Buyer or the Seller if the other party has breached  its  obligations
under this Agreement and such breach prevents the Closing from occurring.

6.2  Effect of  Termination.

Termination  of this  Agreement  pursuant to this Article 6 shall  terminate all
obligations  of the parties  hereto  except for the  obligations  under  Section
4.4(b);  provided,  however,  that termination pursuant to Section 6.1(b) or (c)
shall not relieve the defaulting or breaching party hereunder from any liability
to the other party hereto resulting from the default or breach hereunder of such
defaulting  or  breaching  party  occurring  prior to the  date of  termination;
provided,  however,  that,  absent  an  intentional  breach  by the Buyer of its
obligations  under  this  Agreement,  if the  Seller is  entitled  to retain the
Deposit under Section 1.4, the Deposit  shall  constitute  the Seller's sole and
exclusive  remedy against the Buyer for such  termination.  If this Agreement is
terminated  pursuant to the  provisions  of this Article 6, the  provisions  set
forth in Sections 4.4(b), 6.2 and 7.2 shall survive any such termination.

                                   ARTICLE 7

                                 INDEMNIFICATION

7.1  Indemnification  by the Seller.  

Subject to Sections  7.3, 7.4 and 9.1, the Seller shall  indemnify  and hold the
Buyer harmless from and against losses, costs and expenses, including reasonable
attorneys'  fees  ("Damages")  based  upon or  resulting  from any  breach  of a
representation, warrant or agreement made by the Seller in Sections 1.5 or 2.2.

7.2  Indemnification  by the Buyer. 

Subject to Sections  7.3,  7.4 and 9.1, the Buyer shall  indemnify  and hold the
Seller  harmless  from and against any and all Damages  based upon or  resulting
from any breach of a representation,  warranty or agreement made by the Buyer in
Sections 1.5, 3.2 and 3.4.

7.3   Tax Matters

(a)  Subject  to Section  7.4,  the Seller  shall  indemnify  and hold the Buyer
harmless  for (i) any Taxes and  reasonable  out-of-pocket  attorneys'  fees and
accountants'  fees  resulting  from and against any breach of a  representation,
warrant,  agreement,  or  covenant  made by Seller in Section 2.6 and Article 8,
(ii) any Taxes of Direct and its  Subsidiaries  with  respect to any Tax year or
portion  thereof ending on or before the Closing Date (except to the extent that
such Taxes are  reflected  as an accrual on the balance  sheet of Direct and its
Subsidiaries  as of the Closing  Date),  and (iii) any Taxes for which Seller is
responsible  pursuant to Article 8 including,  without  limitation,  Pre-Closing
Taxes as set forth in Section  8.1(a)(iii)  and Taxes resulting from an election
pursuant to Section 338(h)(10) of the Code, and comparable  provisions of state,
local, and foreign law (except to the extent that such Taxes are reflected as an
accrual on the balance  sheet of Direct and its  Subsidiaries  as of the Closing
Date),  including, in each case, any adjustment for such Taxes as a result of an
audit  or  administrative  proceeding  by  any  federal,  state,  or  local  Tax
authority.

(b) The Buyer shall be liable for and  indemnify  the Seller for all other Taxes
of Direct for any  taxable  period that are not  specifically  assumed by Seller
under Section 7.3.

(c) To the extent permitted by applicable law, all amounts paid by the Seller or
the Buyer under Section 7.3 shall be treated for all Tax purposes as adjustments
to the Purchase Price.

(d) The  obligations  of the parties set forth in this Section 7.3 shall survive
the Closing until the expiration of the applicable statute of limitations.

7.4  Claims. 

Except as otherwise provided herein, when a party seeking  indemnification under
Sections 7.1 or 7.2 (the "Indemnified  Party") receives notice of any claim made
by a third party (a "Third  Party  Claim")  which is to be the basis for a claim
for indemnification  hereunder,  the Indemnified Party shall give prompt written
notice  thereof  to  the  party  from  which   indemnification  is  sought  (the
"Indemnifying  Party") reasonably indicating (to the extent known) the nature of
such claim and the basis thereof.  Upon notice from the Indemnified  Party,  the
Indemnifying  Party may, but shall not be required to, assume the defense of any
such  Third  Party  Claim,  including  its  compromise  or  settlement,  and the
Indemnifying Party shall pay all reasonable costs and expenses thereof and shall
be fully responsible for the outcome thereof;  provided,  however,  that in such
case, the  Indemnifying  Party shall have no obligation to pay any further costs
and expenses of legal counsel of the  Indemnified  Party in connection with such
defense.  No compromise or settlement in respect of any Third Party Claim may be
effected by the Indemnifying Party without the Indemnified Party's prior written
consent (which  consent which shall not be  unreasonably  withheld),  unless the
sole relief is monetary damages that are paid in full by the Indemnifying Party.
The  Indemnifying  Party  shall give notice to the  Indemnified  Party as to its
intention  to assume the  defense of any such Third Party  Claim  within  thirty
business  days after the date of receipt of the  Indemnified  Party's  notice in
respect of such Third Party  Claim.  If an  Indemnified  Party does not,  within
thirty business days after the Indemnified  Party's notice is given, give notice
to the  Indemnified  Party of its  assumption  of the defense of the Third Party
Claim,  the  Indemnifying  Party  shall be deemed to have  waived  its rights to
control the defense thereof. If the Indemnified Party assumes the defense of any
Third Party Claim because of the failure of the  Indemnifying  Party to do so in
accordance  with  this  Section  7.4,  the  Indemnifying  Party  shall  pay  all
reasonable costs and expenses of such defense. The Indemnifying Party shall have
no liability  with respect to any  compromise  or  settlement  thereof  effected
without its prior  written  consent  (which  consent  shall not be  unreasonably
withheld).

7.5   Limitations on Indemnification.

(a) Except as  indicated  in Section  7.3 or Section  7.3(c),  no party shall be
obligated  pursuant  to this  Section  7 or for any  other  reason  or  cause to
indemnify the other. The rights of the parties for  indemnification  relating to
this  Agreement  and the  transactions  contemplated  hereby  shall be  strictly
limited to those contained in this Section 7, which are intended to be and shall
be the exclusive remedies of the parties hereto subsequent to the Closing.

(b) No  indemnification  shall be payable  pursuant to this Section 7 unless the
amount of all claims for indemnification exceeds $100,000 in the aggregate.

Article 8

                              ADDITIONAL COVENANTS

8.1   Income and Franchise Taxes.

(a)   Returns and Payments.

(i) The Seller  shall  include,  or cause to be  included,  both  Direct and its
Subsidiaries in the consolidated federal tax return and in any consolidated, and
(to the extent  allowable  by law) any  combined or unitary,  state,  local,  or
foreign  Tax return to be filed by the Seller for all tax  periods,  or portions
thereof,  ending  on or  before  the  Closing  Date.  Seller  shall  cause to be
prepared,  consistent  with past practice,  and file, or cause to be filed,  all
such  consolidated and combined tax returns.  The Buyer agrees to cooperate with
the Seller in preparation of all such Tax Returns and agrees to take no position
inconsistent  with  both  Direct  and its  Subsidiaries'  being a member of such
consolidated,  combined,  or unitary group.  The Seller shall cause to be timely
paid all Taxes to which such Tax Returns relate for all periods  covered by such
Tax Returns including as they relate to both Direct and its Subsidiaries.

(ii) Seller shall cause to be prepared, consistent with past practice, and shall
file or submit to the Buyer for filing,  all required Tax Returns of both Direct
and its Subsidiaries (except to the extent described in Section 8(a)(i)) for any
period which ends on or before the Closing  Date,  for which Tax Returns are not
required  to have been filed as of the  Closing  Date.  The Seller  shall pay or
shall pay to the Buyer and upon receipt the Buyer shall cause to be timely paid,
in each  instance to the  appropriate  authorities,  all Taxes to which such Tax
Returns relate for all periods covered by such Tax Returns.

(iii) The Buyer shall cause to be prepared,  consistent  with past  practice and
timely filed all required Tax Returns for taxable periods  beginning  before and
ending after the Closing Date (the  "Straddle  Returns").  At least fifteen (15)
days  prior to the filing of any  Straddle  Return  required  to be filed by the
Buyer pursuant to the preceding sentence,  the Buyer shall submit copies of such
returns  to the  Seller  for  its  approval,  which  shall  not be  unreasonably
withheld.  The Buyer shall pay all Taxes reflected on the Straddle Returns. Such
taxes to the  extent  attributable  to any  period or  portion of a period on or
before the  Closing  Date shall be referred  to herein as  "Pre-Closing  Taxes".
Pre-Closing  Taxes shall be  calculated  on the basis of the  activities of both
Direct  and its  Subsidiaries  as though  the  taxable  period  for the  Company
terminated at the close of business on the Closing Date; provided, however, that
in the case of a Tax not based on income,  Pre-Closing  Taxes  shall be equal to
the tax  imposed  with  respect to the entire  taxable  period  multiplied  by a
fraction,  the numerator of which is the number of days in the taxable period on
or preceding the Closing Date and the denominator of which is the number of days
in the taxable  period.  The Seller shall  reimburse  the Buyer for  Pre-Closing
Taxes at such time as the Straddle Return is filed with the  appropriate  taxing
authority.

(b)  Cooperation.  After the Closing  Date,  the Buyer and the Seller shall make
available to the other,  as reasonably  requested,  and to the  appropriate  tax
authorities,  all  information,  records,  and  documents  relating  to the  Tax
liabilities or potential Tax liabilities of both Direct and its Subsidiaries for
all  periods  on or prior  to the  Closing  Date  (including  Pre-Closing  Taxes
described  in  Section  8(a)(iii))  and  shall  preserve  all such  information,
records,  and  documents  until  the  expiration  of any  applicable  statue  of
limitation or extension thereof.

(c) Tax Sharing  Agreement.  Any tax sharing or  allocation  agreement  shall be
cancelled  as of the date prior to the  Closing  Date.  There will be no payment
covered by any tax sharing agreement after the Closing Date due to or from Buyer
and both Direct and its  Subsidiaries  on the one hand,  and the Seller,  on the
other hand, with respect to any tax year ending on or before the Closing Date.

(d) Election Pursuant to Section 338(h)(10) of the Code.

(i) The  Seller  agrees,  if so  directed  by the  Buyer,  to join in  making an
election  pursuant  to  Section  338(h)(10)  of the Code (and any  corresponding
election under state,  local, or foreign law) (the  "Election")  with respect to
the  purchase  of the  stock of Direct  and its  Subsidiaries  pursuant  to this
Agreement.  Seller will pay any Tax attributable to the Election  (including any
corresponding  election under state, local, or foreign law). The purchase price,
as determined in accordance with Treasury Regulations  promulgated under Section
338(h)(10)  of the Code,  will be allocated to the assets of both Direct and its
Subsidiaries  for  all  purposes  as set  forth  in  such  section.  As  soon as
practicable, on or after the Closing Date, but in all cases on or before the due
date for such forms,  the parties hereto will file such forms as are required to
effect the Election  (including any comparable  election under state,  local, or
foreign law) with the appropriate taxing authority.

(e)  Allocation  of  Purchase  Price.  No later than  thirty (30) days after the
Closing Date, Buyer and Seller shall agree upon a schedule which shall set forth
the  allocation  of the  purchase  price  among the  assets  of  Direct  and its
Subsidiaries.  Such  allocation  shall be based on  appraisals  performed by the
Buyer's independent accountant.

                                   ARTICLE 9

                                  MISCELLANEOUS

9.1  Survival.  

Except for the  representations  and  warranties set forth in Sections 2.2, 3.2,
and 3.4, the representations and warranties contained in Article 2 and Article 3
herein shall not survive the Closing.  The  representations  and  warranties  in
Sections 2.2 and 3.2 shall survive the Closing, but shall expire on the date six
years after the Closing  Date,  except with  respect to and to the extent of any
claims of which written notice specifying,  in reasonable detail, the nature and
amount  of the  claims,  has been  given by the Buyer to the  Seller,  or by the
Seller  to the  Buyer,  as the  case  may  be,  prior  to such  expiration.  The
representations  and  warranties  in Section  3.4 shall  survive the Closing but
shall expire on the date three years after the Closing Date, except with respect
to and to the extent of any claims of which written notice specifying the nature
and amount of the claims has been given by the Seller to the Buyer prior to such
expiration. This Section 9.1 shall not affect the provisions of Section 7.3.

9.2 Assignment. 

This Agreement may not be assigned by any party hereto,  and any such assignment
shall be void and of no force or effect.  This  Agreement  shall be binding upon
and inure to the benefit of successors of the parties hereto.

9.3 Entire  Agreement.

This  Agreement (i)  constitutes  the entire  agreement and supersedes all prior
agreements and  understandings,  both written and oral, between the parties with
respect to the subject  matter  hereof and (ii) is not intended to and shall not
be construed to confer upon any persons other than the parties hereto any rights
or remedies hereunder.

9.4 Amendment and  Modification. 

This  Agreement  and any of the terms  contained  herein  may only be amended or
modified by the Seller and the Buyer in writing.

9.5 Waiver. 

At any time prior to the Closing,  either the Seller or the Buyer may (i) extend
the time for the  performance  of any of the  obligations  or other  acts of the
other party  hereto,  (ii) waive any  inaccuracies  in the  representations  and
warranties of the other parties  contained  herein or in any document  delivered
pursuant  hereto,  or  (iii)  waive  compliance  with any of the  agreements  or
conditions of the other party contained herein. Any agreement on the part of the
other party contained  herein.  Any agreement on the part of a party to any such
extension or waiver shall be valid only if set forth in an instrument in writing
by  the  party  granting  the  extension  or  waiver.  No  waiver  of any of the
provisions of this Agreement shall be deemed to or shall  constitute a waiver of
any other provision hereof.

9.6  Counterparts. 

This Agreement may be executed in one or more counterparts,  each of which shall
be deemed to be an original,  but all of which shall be  considered  one and the
same instrument.

9.7  Reference.

The table of contents and the section and paragraph  headings  contained in this
Agreement  are for  reference  purposes only and shall not in any way affect the
meaning or interpretation of this Agreement.

9.8 Notices. 

All notices hereunder shall be in writing and delivered  personally or by telex,
telegram or facsimile  transmission  or by registered or certified  mail (return
receipt  requested) or by  commercial  overnight  delivery  service to the other
party at the following address for such party (or at such other address as shall
be specified by like notice):

           If to the Buyer, to:

                Marketing Services Group, Inc.
                333 Seventh Avenue, 20th Floor
                New York, New York 10001
                Attention:  President
                Telephone:  (212) 594-7688
                Facsimile:  (212) 629-6040

           with a copy to:

                Camhy Karlinsky & Stein LLP
                1740 Broadway, 16th Floor
                New York, New York  10019
                Attention:  Alan I. Annex
                Telephone:  (212) 977-6600
                Facsimile:  (212) 977-8389

           if to the Seller, to:

                CMGI, Inc.
                100 Brickstone Square
                Andover, Massachusetts 01810
                Attention:  Andrew J. Hajducky III
                Telephone:  (978) 684-3600
                Facsimile:  (978) 684-3672

           with a copy to:

                CMGI, Inc.
                100 Brickstone Square
                Andover, Massachusetts 01810
                Attention:  William Williams II
                Telephone:  (978) 684-3600
                Facsimile:  (978) 684-3672
 
      Any notice  given by mail or telegram or facsimile  transmission  shall be
effective when received.

9.9 Disclosure.

It is understood and agreed that the  specification  of any dollar amount in the
representations  and warranties  contained in this Agreement or the inclusion of
any specific item in the Schedules is not intended to imply that such amounts or
higher or lower amounts, or the items so included or other items, are or are not
material,  and no party shall use the fact of the setting of such amounts or the
fact of the  inclusion  of any such  item in the  Schedules  in any  dispute  or
controversy between the parties as to whether any obligation, item or matter not
describe  herein or included in a Schedule is or is not  material for purpose of
this Agreement.

9.10  Governing  Law. 

This Agreement shall be governed by and construed in accordance with the laws of
the Commonwealth of Massachusetts.

9.11  Severability.  

In the event that any provision of this  Agreement or the  application  thereof,
becomes or is declared by a court of competent  jurisdiction to be illegal, void
or enforceable,  the remainder of this Agreement will continue in full force and
the application of such provision to the other persons or circumstances  will be
interpreted  so as  reasonably to effect the intent of the parties  hereto.  The
parties  further agree to replace such void or  unenforceable  provision of this
Agreement  with a valid and  enforceable  provision  that will  achieve,  to the
extent  possible,  the  economic,  business  and other  purposes of such void or
unenforceable provision.

9.12  Consent to Jurisdiction.

(a) The parties  hereto hereby  irrevocably  submit to the  jurisdiction  of the
courts of the Commonwealth of  Massachusetts  over any dispute arising out of or
relating to this Agreement or any of the  transactions  contemplated  hereby and
each party hereby  irrevocably agrees that all claims in respect of such dispute
and  proceeding  may be heard and  determined in such court.  The parties hereby
irrevocably  waive, to the fullest extent  permitted by law, any objection which
they may now or hereafter have to the laying of venue of any dispute arising out
of or relating to this Agreement or any of the transactions  contemplated hereby
brought in such court or any defense of  inconvenient  forum for the maintenance
of such dispute.  Each of the parties  hereto agrees that a judgment in any such
dispute may be enforced in other jurisdictions by suit on the judgment or in any
other manner provided by law. This consent to jurisdiction is being given solely
for purposes of this  Agreement  and is not  intended to, and shall not,  confer
consent to  jurisdiction  with respect to any other  dispute in which a party to
this Agreement may become involved.

(b) Each of the parties  hereto  hereby  consents to process being served by any
party  to this  Agreement  in any  suit,  action  or  proceeding  of the  nature
specified  in  subsection  (a) above by the  mailing  of a copy  thereof in this
manner specified by the provisions of Section 7.8 of this Agreement.

9.13 Waiver of Jury Trial.  

EACH OF THE BUYER AND THE SELLER HEREBY IRREVOCABLY WAIVES ALL RIGHT TO TRIAL BY
JURY IN ANY ACTION,  PROCEEDING OR COUNTERCLAIM (WHETHER BASED ON CONTRACT, TORT
OR OTHERWISE) ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE ACTIONS OF THE
BUYER  OR  THE  SELLER  IN  THE  NEGOTIATION,  ADMINISTRATION,   PERFORMANCE  OR
ENFORCEMENT HEREOF.

                  [Balance of Page Intentionally Left Blank]


<PAGE>



                                   
      IN WITNESS WHEREOF, the Buyer and the Seller have caused this Agreement to
be signed by themselves or their duly authorized respective officers,  all as of
the date first written above.

                                 MARKETING SERVICES GROUP, INC.


                             By: /s/ Jeremy Barbera 
                                 -------------------
                                 Name:  Jeremy Barbera
                                 Title: Chairman, Chief Executive Officer
                                          and President


                                 CMGI, INC.


                             By: /s/ Andrew J. Hajducky, III     
                                 --------------------------------
                                 Name:  Andrew J. Hajducky, III
                                 Title: Chief Financial Officer





<PAGE>



                           TABLE OF CONTENTS


                                                                           Page


Article 1    PURCHASE AND SALE OF SHARES ....................................1

      1.1  Purchase and Sale of Shares ......................................1

      1.2  Purchase Price ...................................................1

      1.3  Closing Date .....................................................2

      1.4  Deposit ..........................................................2

      1.5  Delivery and Payment .............................................3

      1.6  Settlement .......................................................3

      1.7  Treatment of Options .............................................4

Article 2    REPRESENTATIONS AND WARRANTIES OF THE SELLER ...................4

      2.1  Organization of Direct ...........................................4

      2.2  The Capital Structure of Direct ..................................5

      2.3  Authority ........................................................5

      2.4  Financial Statements of Direct ...................................6

      2.5  Absence of Certain Changes or Events .............................7

      2.6  Tax Matters ......................................................8

      2.7  Title to Properties; Absence of Liens and Encumbrances ..........10

      2.8  Intellectual Property ...........................................10

      2.9  Compliance; Permits; Restrictions ...............................10

      2.10 Litigation ......................................................11

      2.11 Brokers' and Finders' Fees ......................................11

      2.12 Employee Benefit Plans ..........................................11

      2.13 Employment Matters ..............................................12

      2.14 Environmental Matters ...........................................12

      2.15 Agreements, Contracts and Commitments ...........................13

      2.16 Insurance .......................................................14

      2.17 The Business Conducted by Direct ................................14

      2.18 Assets and Property Necessary to the Conduct of Business by
           Direct ..........................................................15

      2.19 Year 2000 .......................................................15

      2.20 Disclaimer ......................................................15

Article 3    REPRESENTATIONS AND WARRANTIES OF THE BUYER ...................15

      3.1  Organization of the Buyer .......................................15

      3.2  The Capital Structure of the Buyer ..............................16

      3.3  Authority .......................................................16

      3.4  SEC Documents, Financial Statements .............................17

      3.5  Financial Capability ............................................18

      3.6  Acquisition of Shares; Ownership of Buyer .......................18

      3.7  Examination and Agreement to Investigate ........................18

      3.8  Litigation ......................................................18

Article 4    CONDUCT PRIOR TO THE EFFECTIVE TIME ...........................18

      4.1  Conduct of Business by Direct ...................................18

      4.2  Certain Actions by Direct .......................................19

      4.3  Transfer Taxes ..................................................19

      4.4  Access to Information; Confidentiality ..........................19

      4.5  Public Disclosure ...............................................19

      4.6  Exclusivity .....................................................20

      4.7  Fees and Expenses ...............................................20

      4.8  Related Agreements ..............................................20

      4.9  Intercompany Accounts ...........................................20

      4.10 Agreements between Seller and Direct ............................20

      4.11 Consents of Direct Optionholders ................................20

      4.12 Direct Employee Plans; Employment Matters .......................20

      4.13 Best Efforts and Further Assurances .............................21

Article 5    CONDITIONS TO THE PURCHASE AND SALE ...........................21

      5.1  Conditions to the Purchase and Sale Relating to the Buyer .......21

      5.2  Conditions to the Purchase and Sale Relating to the Seller ......22

Article 6    TERMINATION ...................................................23

      6.1  Grounds for Termination .........................................23

      6.2  Effect of Termination ...........................................23

Article 7    INDEMNIFICATION ...............................................23

      7.1  Indemnification by the Seller ...................................23

      7.2  Indemnification by the Buyer ....................................23

      7.3  Tax Matters .....................................................23

      7.4  Claims ..........................................................24

      7.5  Limitations on Indemnification ..................................25

Article 8    ADDITIONAL COVENANTS ..........................................25

      8.1  Income and Franchise Taxes ......................................25

Article 9    MISCELLANEOUS .................................................27

      9.1  Survival ........................................................27

      9.2  Assignment ......................................................27

      9.3  Entire Agreement ................................................27

      9.4  Amendment and Modification ......................................27

      9.5  Waiver ..........................................................27

      9.6  Counterparts ....................................................27

      9.7  Reference .......................................................27

      9.8  Notices .........................................................27

      9.9  Disclosure ......................................................28

      9.10 Governing Law ...................................................29

      9.11 Severability ....................................................29

      9.12 Consent to Jurisdiction .........................................29

      9.13 Waiver of Jury Trial ............................................29



<PAGE>





                                                              Exhibit 20.1


For Immediate Release               Contacts:    Jamie Shaber

                                                 MSGI 212/594-7688 ext. 289
                                                 Robbie Tarpley Raffish
                                                 MSGI 610/918-1675
                                                 Deidre Moore
                                                 CMGI 978/684-3655


     MSGI SIGNS A BINDING ACQUISITION AGREEMENT TO ACQUIRE CMG DIRECT --CMGI
              TO BECOME A SIGNIFICANT MINORITY STOCKHOLDER IN MSGI.

 MSGI forms Internet unit through the strategic acquisition of CMG Direct and
                                PermissionPlus(TM)

NEW YORK (March 10, 1999) - - Marketing Services Group, Inc. (NASDAQ:  MSGI), an
integrated  marketing and Internet services industry leader, today announced the
signing of a binding  agreement with CMGI,  Inc.  (NASDAQ:  CMGI) to acquire its
wholly-owned  subsidiary,  CMG Direct  Corporation,  including its business unit
known as  PermissionPlus.  The transaction is targeted to close on or before May
15,  1999.  As a result  of this  transaction,  CMGI will  become a  significant
minority  stockholder  in MSGI.  The  agreement is subject to customary  closing
conditions. Additional terms of the agreement were not disclosed.

CMG Direct is the original CMGI direct marketing business. Their latest Internet
incubation is  PermissionPlus,  an automated Internet  Marketing  solution.  The
businesses  will  continue to operate out of their  Boston area  facility.  This
acquisition also launches the formation of MSGI's new Internet Group. Ed Mullen,
President and CEO of CMG Direct, will become CEO of the MSGI Internet Group. The
new entity will combine MSGI's Pegasus Internet division and PermissionPlus.

"We are delighted to inaugurate  MSGI's  Internet Group with the  acquisition of
such a  prestigious  company as CMG Direct,  and to have such a great leader and
visionary  as Ed  Mullen to take us to the next  level,"  said  Jeremy  Barbara,
Chairman and CEO of MSGI. "We believe  PermissionPlus  will continue to lead the
industry in Internet marketing automation."

PermissionPlus,  a Web  application,  enables  companies  to  automate  Web site
customer acquisition and increase customer lifetime value. It combines the power
of a market  research  company,  database  management  service,  e-mail  service
bureau,  campaign  management  tool, Web site navigation  system and a real-time
response  tracking and analysis system in one integrated  solution.  The goal of
PermissionPlus  is to convert  anonymous  Web site traffic  into  relationships,
relationships into customers and customers into high value lifetime customers.
      
CMG  Direct's  traditional  database  marketing  unit is a leading  provider  of
targeted  databases and database  services to the direct  marketing and Internet
industries.  Their  proprietary  databases include  InfoBuyers,  Educational and
CMGExpress.net  databases.  InfoBuyers  is a database of over 20 million  direct
mail information  buyers with over 4,000  segmentations.  CMG Direct, now in its
30th year, serves Internet and direct marketing clients.

"My goal  with  this  transaction,"  said Ed  Mullen,  President  and CEO of CMG
Direct, "was to find a great partner for CMG Direct and  PermissionPlus,  and we
found a fantastic  one. CMG Direct  compliments  the marketing  services unit of
MSGI while  PermissionPlus  is the perfect  partner for MSGI's  Internet  Group.
PermissionPlus  and Pegasus,  combined into the MSGI Internet  Group,  creates a
tremendous platform for organic growth,  Internet  acquisitions and incubations.
MSGI's  is  a  powerhouse,  and  when  combined  with  the  potential  synergies
associated  with  CMGI and GE  Capital,  our  minority  stockholders,  we have a
prescription for great success."

About CMGI 

A  recognized  leader in the Internet  arena,  CMGI  (NASDAQ:  CMGI) has built a
sizeable  base  of  Internet  operating  companies  and  through  its  @Ventures
affiliate, a large number of related and synergistic Internet investments, using
the businesses and  technologies  of these companies to enhance the value of its
core  operating  companies.  This  unique  method  of  creating  equity  for its
shareholders  is what CMGI calls  "creating  net  value."  Microsoft,  Intel and
Sumitomo hold minority  positions in CMGI.  The CMGI Internet  Group consists of
its majority-owned subsidiary companies ADSmart, Engage Technologies,  NaviSite,
NaviNet, Planet Direct, Magnitude Network and ZineZone.com.

                                     -more-



MSGI 2-2-2

The company's  @Ventures  affiliates  have  ownership  interests in Lycos,  Inc.
(NASDAQ:  LCOS), blaxxun,  GeoCities (NASDAQ:  GCTY), Vicinity,  ThingWorld.com,
KOZ, Silknet, Chemdex, Speech Machines, Softway Systems,  TicketsLive,  Critical
Path,  MotherNature.com,  Raging Bull,  Universal  Learning  Technology,  Visto,
Virtual Ink, Ancestry.com,  ONElist, Furniture.com, Boston Financial Network and
Asimba.  CMGI also  includes CMG Direct,  SalesLink,  InSolutions  and On-Demand
Solutions as majority owned  subsidiaries in the direct  marketing,  fulfillment
and turnkey arenas.  Corporate headquarters is located at 100 Brickstone Square,
Andover,  MA  01810.  Telephone:  978-684-3600.  Fax:  978-684-3814.  Additional
information is available on the company's Web site http://www.cmgi.com

About MSGI

Marketing  Services  Group,  Inc.  (Nasdaq:  MSGI) is a leader in the  marketing
services and Internet marketing  industries.  MSGI organizes their business into
two  divisions,  marketing  services and their Internet  Group.  GE Capital is a
significant minority stockholder in MSGI. When this transaction closes CMGI will
become a  significant  minority  stockholder  also.  The MSGI's  Internet  Group
provides Internet  marketing,  e-commerce,  Web development and consulting.  Its
Marketing  Services  Group  provides  direct  marketing and database  marketing,
telemarketing and telefundraising, media planning and buying and fulfillment.

MSGI plans to continue making  acquisitions and investments in both Internet and
marketing  services  companies.  Its Corporate  headquarters  are located at 333
Seventh  Avenue,  New  York,  New York,  10001.  Telephone:  212-594-7688.  Fax:
212-465-8877.  MSGI has offices in Atlanta,  Boston,  Chicago,  Dallas, Detroit,
Houston,  Los Angeles,  New York,  Philadelphia,  San Diego,  San  Francisco and
London. MSGI provides services to more than 8,500 clients worldwide.  Additional
information is available on the company's Web site http://www.msginet.com.




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