MARKETING SERVICES GROUP INC
DEF 14A, 1999-03-04
BUSINESS SERVICES, NEC
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                                  SCHEDULE 14A
                                 (Rule 14a-101)
                            SCHEDULE 14A INFORMATION
                  Proxy Statement Pursuant to Section 14(a) of
                     the Securities and Exchange Act of 1934

Filed by:
   [X]  The Registrant
   [ ]  A Party Other than the Registrant

Check the appropriate box:
   [ ]  Preliminary Proxy Statement
   [ ]  Confidential, for Use of the Commission Only (as permitted by 
        Rule 14a-6(e)(2))
   [X]  Definitive Proxy Statement
   [ ]  Definitive Additional Materials
   [ ]  Solicitation Material Pursuant to Rule 14a-11(c) or Rule 240.14a-12


                        MARKETING SERVICES GROUP, INC.
                        ------------------------------
               (Name of Registrant as Specified in Its Charter)


  -------------------------------------------------------------------------
  (Name of Persons(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
   [X]  No fee required.
   [ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11:
        (1) Title of each class of securities to which transaction applies:
        (2) Aggregate number of securities to which transaction applies:
        (3) Per unit price or other underlying  value of transaction  computed
            pursuant  to Exchange  Act Rule 0-11 (set forth  amount on which the
            filing fee is calculated and state how it was determined):
        (4) Proposed maximum aggregate value of transaction:
        (5) Total fee paid:
   [ ]  Fee previously paid with preliminary materials.
   [ ]  Check  box in  any  part  of the  fee is  offset  as  provided  by
        Exchange  Act Rule  0-11(a)(2)  and  identify the filing for which the
        offsetting fee was paid  previously.  Identify the previous  filing by
        registration  statement  number,  or the form or schedule and the date
        of its filing.
        (1) Amount previously paid:
        (2) Form, Schedule or Registration Number:
        (3) Filing Party:
        (4) Date filed:


<PAGE>


                         MARKETING SERVICES GROUP, INC.
                               333 Seventh Avenue
                            New York, New York 10001
                                 (212) 594-7688







                                                             February 16, 1999




Dear Stockholders:

On behalf of the Board of Directors and management of Marketing  Services Group,
Inc., I cordially  invite you to attend the 1998 Annual Meeting of  Stockholders
to be held on Wednesday,  March 31, 1999,  at 10:00 a.m., at The Joyce  Theater,
175 Eighth Avenue, New York, New York 10011.

The matters to be acted upon at the meeting are fully  described in the attached
Notice of Annual  Meeting of  Stockholders  and Proxy  Statement.  In  addition,
several of the directors  and executive  officers of the Company will be present
to respond to any questions that you may have.  Accompanying  the attached Proxy
Statement  is the  Company's  Annual  Report for the fiscal  year ended June 30,
1998.  This report  describes the financial  and  operational  activities of the
Company.

Whether or not you plan to attend the Annual  Meeting,  please sign and date the
enclosed  proxy card and return it in the  accompanying  envelope as promptly as
possible.  If you attend the Annual  Meeting,  and I hope you will, you may vote
your shares in person, even if you have previously mailed in a proxy card.

We look forward to greeting you at the meeting.

                                      Sincerely,


                                      /s/ J. Jeremy Barbera
                                      ---------------------
                                      Chairman of the Board, President and
                                      Chief Executive Officer




<PAGE>


                        MARKETING SERVICES GROUP, INC.
                              333 Seventh Avenue
                           New York, New York 10001
                                (212) 594-7688

                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON MARCH 31, 1999
                 -------------------------------------------

TO THE STOCKHOLDERS OF
MARKETING SERVICES GROUP, INC.:

NOTICE IS HEREBY  GIVEN that the Annual  Meeting of  Stockholders  (the  "Annual
Meeting") of MARKETING SERVICES GROUP, INC., a Nevada corporation,  (hereinafter
"MSGI" or the "Company"),  will be held at The Joyce Theater, 175 Eighth Avenue,
New York,  New York 10011 on Wednesday,  March 31, 1999, at 10:00 a.m.,  for the
following purposes:

      (1)  To elect two Class I directors  each for a  three-year  term or until
           their respective successors are duly elected and qualified;
      (2)  To approve the adoption of the Marketing  Services Group, Inc. 1999
           Employee Incentive Stock Option Plan;
      (3)  To vote upon a proposal to ratify the Board of Directors selection of
           PricewaterhouseCoopers  LLP as the Company's independent auditors for
           the current fiscal year; and
      (4)  To  transact  such other  business  as may  properly  come before the
           meeting or any adjournments thereof.

The Board of  Directors  has fixed the close of business on February 12, 1999 as
the record date for the determination of stockholders entitled to notice of, and
to vote at, the Annual Meeting or any adjournments thereof. Representation of at
least a majority of all  outstanding  shares of Common Stock and Preferred Stock
is required to constitute a quorum. Accordingly, it is important that your stock
be represented at the meeting. The list of stockholders  entitled to vote at the
meeting will be available for  examination  by any  stockholder at the Company's
offices at 333 Seventh Avenue,  New York, New York 10001,  during business hours
for ten (10) days prior to March 31, 1999.

Whether or not you plan to attend the Annual Meeting,  please complete, date and
sign the enclosed proxy card and mail it promptly in the self-addressed envelope
enclosed for your  convenience.  You may revoke your proxy at any time before it
is voted.

                                      By Order of the Board of Directors

                                      /s/ Alan I. Annex
                                      -----------------
                                      Secretary

New York, New York
February 16, 1999

- --------------------------------------------------------------------------------
    YOUR VOTE IS IMPORTANT. ACCORDINGLY, WE URGE YOU TO DATE, SIGN AND RETURN
  THE ENCLOSED PROXY CARD REGARDLESS OF WHETHER YOU PLAN TO ATTEND THE MEETING.
- --------------------------------------------------------------------------------


<PAGE>

                         MARKETING SERVICES GROUP, INC.
                               333 Seventh Avenue
                            New York, New York 10001
                                 (212) 594-7688


                                 PROXY STATEMENT
                       FOR ANNUAL MEETING OF STOCKHOLDERS
                          TO BE HELD ON MARCH 31, 1999

 Approximate Mailing Date of Proxy Statement and Form of Proxy - March 4, 1999.


                         INFORMATION CONCERNING VOTE
                         ---------------------------

GENERAL

This Proxy  Statement  and the enclosed form of proxy is furnished in connection
with the solicitation of proxies by the Board of Directors of MARKETING SERVICES
GROUP, INC., a Nevada corporation, (hereinafter "MSGI" or the "Company") for use
at the Annual Meeting of Stockholders  to be held on Wednesday,  March 31, 1999,
at 10:00 a.m. and at any and all  adjournments  thereof (the "Annual  Meeting"),
with respect to the matters referred to in the accompanying  notice.  The Annual
Meeting will be held at The Joyce Theater, 175 Eighth Avenue, New York, New York
10011.


VOTING RIGHTS AND OUTSTANDING SHARES

Only  stockholders of record of the Company's  common stock,  $.01 par value per
share ("Common  Stock"),  and Series D preferred stock, $.01 par value per share
(the  "Preferred  Stock"),  at the close of  business on the Record Date will be
entitled to notice of and to vote at the Annual  Meeting.  Holders of the Common
Stock (the "Common Stockholders")  entitled to vote will be entitled to one vote
for each share of Common Stock that they hold.  Holders of the  Preferred  Stock
(the "Preferred  Stockholders") entitled to vote shall be entitled to the number
of shares of Common Stock into which their Preferred Stock is convertible. As of
the Record Date, the total number of common share  equivalents  eligible to vote
at the Annual Meeting was 17,340,948,  consisting of 12,702,359 shares of Common
Stock and 50,000  shares of  Preferred  Stock  convertible  into an aggregate of
4,638,589 shares of Common Stock.


REVOCABILITY OF PROXIES

A stockholder who executes and mails a proxy in the enclosed return envelope may
revoke  such  proxy at any time  prior to its use,  by notice in  writing to the
Chief Executive Officer of the Company,  at the above address,  or by revocation
in person at the Annual Meeting.  Unless so revoked,  the shares  represented by
duly executed  proxies  received by the Company prior to the Annual Meeting will
be  presented  at  the  Annual   Meeting  and  voted  in  accordance   with  the
stockholder's  instructions  marked  thereon.  If  no  instructions  are  marked
thereon, proxies will be voted (1) FOR the election as directors of the nominees
named below under the caption  "ELECTION OF DIRECTORS;  and (2) FOR the adoption
of the Marketing Services Group, Inc. 1999 Employee Incentive Stock Option Plan,
as discussed below under the caption "ADOPTION OF THE 1999 EMPLOYEE STOCK OPTION
PLAN":  and (3) FOR the  ratification  of the Board of  Directors'  selection of
PricewaterhouseCoopers LLP as the Company's independent auditors for the current
fiscal year, as discussed below under the caption  "RATIFICATION OF SELECTION OF
INDEPENDENT AUDITORS".

VOTING PROCEDURES

All votes shall be tabulated by the  inspector  of elections  appointed  for the
Annual Meeting,  who shall separately  tabulate  affirmative and negative votes,
abstentions  and  broker  non-votes.  The  presence  of a quorum  for the Annual
Meeting,  defined  here as a majority of the Common  Stock and  Preferred  Stock
issued and outstanding  entitled to vote at the Annual Meeting,  in person or by
proxy, is required.  The Preferred  Stockholders  shall be entitled to vote as a
Common Stockholder,  the number of shares of Preferred Stock as convertible into
Common Stock on the Record Date.  Votes withheld from the director  nominees and
abstentions  will be counted in  determining  whether a quorum has been reached.
Broker-dealer non-votes are not counted for quorum purposes.

Assuming  a quorum  has been  reached,  a  determination  must be made as to the
results of the vote on each matter submitted for stockholder approval.  Director
nominees must receive a majority of the votes cast at the meeting.  The proposal
to adopt the 1999  Employee  Stock Option Plan must be approved by a majority of
the  stockholders,  in  person or by  proxy,  at a meeting  at which a quorum is
present.  The  ratification  of the  selection of  independent  auditors must be
approved by a majority of the votes cast at the meeting.


                                  PROPOSAL ONE
                              ELECTION OF DIRECTORS

The Board of Directors presently consists of eight directors and is divided into
three classes. One class of directors is elected annually,  and each director in
the class generally  serves a three-year term. The term of the Company's Class I
Directors will expire at the Annual Meeting.

The  nominees for the Class I directors  are Alan I. Annex and John T.  Gerlach.
All nominees are members of the present Board of Directors.  It is intended that
each proxy  received by the Company from Common  Stockholders  will be voted FOR
the election, as directors of the Company, of the nominees,  unless authority is
withheld  by the  stockholder  executing  the  proxy.  Shares  may not be  voted
cumulatively.  Each of such  nominees has  consented to being  nominated  and to
serve as a director  of the Company if elected.  If any  nominee  should  become
unavailable  for  election or unable to serve,  it is intended  that the proxies
will be voted for a substitute nominee designated by the Board of Directors.  At
the  present  time,  the Board of  Directors  knows of no reason why any nominee
might be  unavailable  for  election or unable to serve.  The proxies  cannot be
voted for a greater number of persons than the number of nominees named herein.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ALL NOMINEES.
                                                   

                                  PROPOSAL TWO
                          ADOPTION OF THE 1999 EMPLOYEE
                                STOCK OPTION PLAN

The  stockholders  will be asked at the meeting to vote on a proposal to approve
the adoption of the Marketing  Services  Group,  Inc. 1999 Employee Stock Option
Plan  (the  "Plan").  On  January  12,  1999,  the Plan was  established  by the
Compensation   Committee   of  the  Board  of  Directors  of  the  Company  (the
"Committee")  and ratified and  approved by the Board of  Directors,  subject to
stockholder approval.

The Plan provides for the issuance of options to purchase a maximum aggregate of
1,000,000  shares of the Company's Common Stock (subject to adjustment for stock
splits and other capital  adjustments).  Options under the Plan may be issued to
officers and key employees of the Company or directors,  consultants,  advisors,
and other  persons  or  entities  providing  goods or  services  to the  Company
(collectively,  "Grantees"). Directors who are not officers of the Company shall
receive,  on an annual basis on the last trading day of each June  starting June
1999,  stock  options for 10,000 shares of Common  Stock,  at an exercise  price
equal  to the fair  market  value of the  stock on the date of  grant,  and such
options vest  immediately upon grant. The Committee has not yet taken any action
or  considered  any proposal  with respect to other  specific  grants of options
under the Plan.

The Board of Directors believes that substantial  benefits accrue to the Company
from the  granting  of stock  options to the  Grantees  by  encouraging  them to
acquire a  proprietary  interest in the Company  and  thereby  affording  them a
greater  incentive to enhance the value of the Common Stock.  The Board approved
the Plan for this reason and because  the number of shares  remaining  available
for option grants under the Company's  existing  employee  stock option plan, on
the date on which the Plan was  approved by the Board  (January 12,  1999),  was
deemed by the Board to be inadequate.  The number of shares available for future
grants under the existing  employee plan on January 12, 1999 was 161,239 shares,
representing  less than half of one  percent  of the  shares  then  outstanding.
Accordingly,  the Board of Directors and management believe that approval of the
Plan  is in the  best  interests  of the  Company.  A copy of the  Plan  will be
furnished to any  stockholder  upon written  request made to the Chief Financial
Officer  of the  Company  at the  address  shown on the cover page of this proxy
statement.

DURATION AND ADMINISTRATION OF THE PLAN

The Plan will  terminate  on January 11,  2009,  unless  earlier  terminated  by
resolution of the Board. The Plan may be amended from time to time by the Board,
except that no amendment  affecting the aggregate  number of shares which may be
issued under the Plan will be effective unless approved by stockholders at which
a quorum is present. Neither termination nor any amendment of the Plan may alter
or impair the rights or obligations  of any person,  without his or her consent,
under any option theretofore granted pursuant to the Plan.

The Plan will be administered by the Committee,  which consists of not less than
two directors of the Company who are (i) "non-employee  directors" as defined in
Rule  l6b-3  under  the  Securities  Exchange  Act of  1934  and  (ii)  "outside
directors" as defined in the  regulations of the Internal  Revenue Service under
Section 162(m) of the Internal Revenue Code. The duties of the Committee include
(i) the  selection  of grantees  for grants of options,  (ii) to  interpret  and
construe the Plan to determine the number of shares covered by each option,  the
number of options which shall be treated as incentive stock options (in the case
of options  granted  to  employees)  as  described  in  section  422 of the Code
("ISOs"),  the number of options which do not qualify as incentive stock options
("nonqualified  options"),  and the terms and conditions thereof; (iii) to adopt
rules  and   regulations   and  to  prescribe   forms  for  the   operation  and
administration  of the Plan; and (iv) to take any other action not  inconsistent
with the provisions of the Plan that it may deem necessary or appropriate.

SECURITIES SUBJECT TO THE PLAN

The stock to be offered and delivered  under the Plan,  pursuant to the exercise
of an option,  shall be shares of the Corporation's  authorized common stock and
may be unissued shares or reacquired  shares,  as the Committee may from time to
time  determine.  The aggregate  number of shares to be delivered under the Plan
shall not exceed  1,000,000  shares  except  that in the event of stock  splits,
stock   dividends,   combinations,   exchanges  of  shares  or  similar  capital
adjustments, the Committee must make an appropriate adjustment in the number and
kind of shares subject to the Plan and each outstanding option  thereunder,  and
the option price per share under each outstanding  option. If any option expires
without  having  been fully  exercised,  the shares  with  respect to which such
option has not been exercised will be available for further options.

OPTION PRICE

The exercise  price of the options  shall be determined  by the  Committee.  The
exercise  price for ISOs cannot be less than the fair market  value of the stock
subject to the option on the grant date (110% of such fair  market  value in the
case of ISOs granted to a  stockholder  who owns more than 10% of the  Company's
Common Stock).  The exercise price of a  non-qualified  option shall be fixed by
the  Committee  at whatever  price the  Committee  may  determine in good faith.
Unless the Committee determines otherwise, options generally have a 10-year term
(or five years in the case of ISOs granted to a participant owning more than 10%
of the total voting power of the Company's Common Stock).

EXERCISE OF OPTIONS

Under the Plan,  the Committee may grant  options which are  exercisable  at any
time  before the  expiration  of ten years from the date such option is granted.
All ISOs granted by the Company to any one person  (under the Plan or otherwise)
may not become  exercisable  in any calendar year for shares having an aggregate
fair market value  (determined as of the dates such incentive stock options were
granted) exceeding $100,000.

Upon termination of the Grantee's employment or association with the Company for
any reason  before the option has vested in full,  then the unvested  portion of
the  options  will  automatically  terminate.  After the date on which an option
vests,  if the  Grantee's  employment  by or  association  with the  Company  is
terminated for any reason, the option shall be exercisable for the lesser of (i)
three (3) months from the date of such  termination  or (ii) the balance of such
options' term; except that if the Grantee dies or becomes  disabled,  the option
must be exercised  by the Grantee or, in the case of the death of a Grantee,  by
his heirs, legatees, or personal  representatives,  within a period equal to the
lesser  of  twelve  (12)  months  after  the  date  of such  termination  or the
termination date of the option.  The Committee may, in specific cases, amend the
termination  provisions of options  granted to employees if they determine it is
in the best interest of the Company.

PAYMENT OF EXERCISE PRICE WITH COMPANY STOCK

In addition to the methods of payment of the option  exercise  price in cash the
Grantee may, at the discretion of the Committee,  have the right to make payment
by delivering  to the Company  shares of Common Stock having a total fair market
value equal to the option  exercise  price,  or a  combination  of cash and such
shares having a total fair market value equal to the option exercise price.  For
this  purpose,  the fair  market  value of a share of Common  Stock  will be the
closing bid price of the Common Stock on the trading date  preceding  the option
exercise date, as such prices are reported on the Nasdaq SmallCap Market.

TRANSFERABILITY OF OPTIONS

No  option  is  transferable  by the  Grantee  except  by will or by the laws of
descent and no option may be exercised  during the Grantee's  lifetime by anyone
other than the Grantee or by such Grantee's guardian or legal representative.

CHANGE IN CONTROL

Unless otherwise provided in any option agreement,  each outstanding option will
vest and become  immediately  exercisable  if there  occurs any  transaction  or
series of  transactions  which results in: (i) any person  becoming a beneficial
owner (as  defined  in Rule  13d-3 of the 1934 Act) of 51 percent or more of the
combined  voting power of the Common Stock,  (ii) the  commencement  of a tender
offer or exchange  for the Common  Stock  unless such offer or exchange has been
approved  by the Board,  (iii) the  approval  by the  stockholders  of a plan of
merger, consolidation,  reorganization,  liquidation or dissolution in which the
Company  does not  survive,  or a plan for the sale,  lease,  exchange  or other
disposition  of  all or  substantially  all of the  property  or  assets  of the
Company,  or (iv) changes in the majority of the directors  without the approval
of the Board. The Committee, in its sole discretion, by giving written notice to
all Grantees,  may cancel,  effective upon the date of the  consummation  of any
such transaction,  any option that remains  unexercised on the effective date of
such transaction. Such cancellation notice shall be given a reasonable period of
time prior to the  proposed  date of such  cancellation  and may be given either
before or after  stockholder  approval of such  transaction.  In  addition,  the
Committee  may, for any reason,  accelerate  the date on which any option may be
exercised and may  accelerate the vesting of any shares subject to any option or
previously acquired by the exercise of any option.

ADJUSTMENTS RELATING TO SECURITIES

The  number  and price of shares of Common  Stock  subject  to  options  will be
adjusted for certain stock splits, mergers,  recapitalizations,  consolidations,
exchange  of  shares  or for  other  capital  adjustments  or  payment  of stock
dividends  affecting the Company's  capital  structure.  Any adjustment shall be
conclusively determined by the Committee.

FEDERAL INCOME TAX CONSEQUENCES

BECAUSE OF THE COMPLEXITY OF THE FEDERAL INCOME TAX LAWS AND THE  APPLICATION OF
VARIOUS STATE INCOME TAX LAWS, THE FOLLOWING  DISCUSSION OF TAX  CONSEQUENCES IS
GENERAL IN NATURE AND RELATES  SOLELY TO FEDERAL  INCOME TAX MATTERS.  OPTIONEES
AND  RECIPIENTS  OF OTHER AWARDS  GRANTED  UNDER THE PLAN  DESCRIBED  HEREIN ARE
ADVISED TO CONSULT THEIR  PERSONAL TAX ADVISORS  BEFORE  EXERCISING AN OPTION OR
DISPOSING OF ANY STOCK RECEIVED  PURSUANT TO THE EXERCISE OF ANY SUCH OPTION. IN
ADDITION,  THE  FOLLOWING  SUMMARY IS BASED  UPON AN  ANALYSIS  OF THE  INTERNAL
REVENUE  CODE  AS  CURRENTLY  IN  EFFECT,  EXISTING  LAWS,  JUDICIAL  DECISIONS,
ADMINISTRATIVE RULINGS,  REGULATIONS AND PROPOSED REGULATIONS,  ALL OF WHICH ARE
SUBJECT TO CHANGE.

Options granted under the Plan will be either ISOs or nonqualified  options. For
federal income tax purposes,  assuming that the shares acquired by the holder of
an ISO are not disposed of within two years from the date the option was granted
or one year from the date the option was exercised,  (i) the Company receives no
deduction  either upon the grant or the  exercise of an ISO or upon a subsequent
sale of the shares by the Grantee  and (ii) the  Grantee  realizes no income for
tax  purposes  either at the time of the grant or exercise of the ISO.  Instead,
the Grantee will realize income or loss only upon his or her subsequent  sale of
the option shares,  and the Grantee's income, in the amount of any excess of the
sale price over the option  exercise price,  will be taxed as long-term  capital
gain. If,  however,  the shares are disposed of within either of the two periods
mentioned  above,  the tax  consequences for the Company and the Grantee will be
essentially as described below for nonqualified options.

The recipient of a nonqualified  option will not realize any taxable income upon
the grant of the option.  Upon exercise of such option, the Grantee will realize
ordinary income in an amount  generally  measured by the excess,  if any, of the
fair market value of the shares on the date of exercise over the option exercise
price.  The Company  will be  entitled to a deduction  in the same amount as the
ordinary  income  realized by the  Grantee.  Upon the sale of such  shares,  the
Grantee will realize  short-term  or long-term  capital gain or loss,  depending
upon the length of time the shares are held.  Such gain or loss will be measured
by the  difference  between the sale price of the shares and the market price of
the shares on the date of exercise.

The payment of the option  exercise  price by  delivery  of Common  Stock of the
Company  would  constitute a  non-taxable  exchange by the Grantee and would not
affect  the ISO status of the  Common  Stock  issued  upon the  exercise  of the
option.  However,  if the  Common  Stock  delivered  in payment  was  previously
acquired  pursuant  to the  exercise  of an ISO and had not  been  held  for the
requisite  period (two years from the date of option grant and one year from the
date of exercise),  the exchange would  constitute a premature  disposition  for
purposes of the ISO holding period  requirements.  The tax  consequences  to the
Company  resulting from the payment of the option exercise price by the delivery
of Common Stock will not be  different  from such  consequences  when payment is
made in cash as described above.

The  affirmative  vote of a  majority  of  stockholders  at a meeting at which a
quorum is present,  in person or by proxy,  is required  for the adoption of the
Plan.

          THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE ADOPTION OF
       THE MARKETING SERVICES GROUP, INC. 1999 EMPLOYEE STOCK OPTION PLAN.



                                 PROPOSAL THREE
                RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS

The accounting  firm of  PricewaterhouseCoopers  LLP has served as the Company's
independent  auditors  since  July  1995.  On  November  1,  1998,  the Board of
Directors  voted  to  appoint   PricewaterhouseCoopers   LLP  as  the  Company's
independent  auditors  for the  current  fiscal  year.  The  Board of  Directors
recommends  the   ratification   of  this   selection.   A   representative   of
PricewaterhouseCoopers   LLP  will  be  present  at  the  annual  meeting.   The
representative  will be given the opportunity to make a statement,  if he or she
so desires, and will be available to respond to appropriate questions.

           THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THIS PROPOSAL.


BOARD OF DIRECTORS

The following table sets forth-certain  information with respect to the nominees
and other directors of the company:


Name                    Age                      Position
- ---------------         ---     ---------------------------------------------

Alan I. Annex           37      Director (Class I) and Secretary (Class I)
J. Jeremy Barbera       42      Chairman  of the Board of  Directors (Class II),
                                 Chief Executive Officer, President & Chief
                                 Operating Officer (Class II)
James Brown             34      Director (Class III)
S. James Coppersmith    66      Director (Class III)
John T. Gerlach         66      Director (Class I)
Seymour Jones           67      Director (Class II)
Michael E. Pralle       42      Director (Class II)
C. Anthony Wainwright   65      Director (Class III)


Class I  directors  are to be elected at the  Annual  Meeting.  The terms of the
Class II directors  expire at the 1999 Annual  Meeting and the term of the Class
III directors expire at the 2000 Annual Meeting of Stockholders.

Mr. Annex has been a Director and  Secretary of the Company  since May 1997.  He
has been a partner  in the law firm of Camhy  Karlinsky  & Stein LLP since  July
1995,  where he practices  corporate and securities law. Camhy Karlinsky & Stein
LLP is the Company's  legal counsel.  From July 1994 to June 1995, Mr. Annex was
of Counsel to said firm.  Prior thereto he was associated  with Proskauer  Rose,
LLP. Mr. Annex is also a director of Pacific Coast Apparel, Inc.

Mr.  Barbera  has been  Chairman,  Chief  Executive  and  Operating  Officer and
President of the Company since April 1997, and was a Director and Vice President
of the Company  from  October  1996 to March 1997.  He has been Chief  Executive
Officer of the Metro Direct  subsidiary since its formation in 1987. Mr. Barbera
has over twenty years of experience in database  marketing and in  entertainment
marketing.  Prior thereto he held various management positions at Lincoln Center
for  the  Performing  Arts,  as  well  as  scientific   research   positions  at
NASA/Goddard Space Flight Center.

Mr. Brown has been a Director of the Company since  February  1998. Mr. Brown is
currently  Vice  President and Industry  Leader in GE Capital's  Equity  Capital
Group, where he is responsible for making strategic private equity  investments.
From 1994 to 1995,  Mr. Brown joined Lehman  Brothers in its Corporate  Planning
area to  restructure  the firm.  From 1992 to 1994,  Mr. Brown joined Bain & Co.
where he  consulted  with  Fortune 500  clients on  strategic,  operational  and
financial  issues.  Prior  thereto,  Mr.  Brown  was an  analyst  for CBS and AC
Nielsen. Mr. Brown also serves as a director of Netselect, Inc.

Mr.  Coppersmith  has been a  Director  of the  Company  since  June  1996.  Mr.
Coppersmith  was Chairman of the Board of Trustees of Boston's  Emerson  College
from 1994 until his term expired in December 1997. Until his retirement in 1994,
he held various senior executive positions with Metromedia Broadcasting where he
managed its television operations in Los Angeles, New York and Boston and served
as President and General Manager of Boston's WCVB-TV,  an ABC affiliate owned by
The Hearst  Corporation.  Mr.  Coppersmith  also serves as a director for B.J.'s
Wholesale Club, Sun America Asset Management Corporation,  Uno Restaurant Corp.,
Kushner-Locke, Inc. and The Boston Stock Exchange.

Mr.  Gerlach has been a Director of the Company since December 1997. Mr. Gerlach
presently  serves  as  Director  of  the  graduate  business  program  and as an
associate  professor  of  finance  at  Sacred  Heart  University  in  Fairfield,
Connecticut.  Previously,  he was an  Associate  Director  in the Bear  Stearns'
corporate  finance  department  with  responsibility  for mergers and  financial
restructuring  projects;  he was President and Chief Operating Officer of Horn &
Hardart,  where he supervised restaurant and mail order subsidiaries,  including
Hanover Direct; and he was the Founder and President of Consumer Growth Capital,
a venture capital firm. Mr. Gerlach also serves as a director for Uno Restaurant
Co., SAFE Inc., LB USA (subsidiary of a French company),  Akona Corp., the Board
of Regents at St. John's University  (Collegeville,  MN) and sits on an advisory
board for the College of Business and Administration at Drexel University.

Mr. Jones has been a Director of the Company  since June 1996.  Since  September
1995, Mr. Jones has been a professor of accounting at New York  University.  Mr.
Jones is also  currently a consultant for Milberg  Factors,  Inc. and Dubilier &
Co. Prior  thereto,  from April 1974 to September  1995,  Mr. Jones was a senior
partner of the accounting firm of Coopers & Lybrand,  L.L.P.  Mr. Jones has over
35 years  of  accounting  experience  and over  ten  years of  experience  as an
arbitrator  and as an expert  witness,  particularly  in the area of mergers and
acquisitions. Mr. Jones also serves as director of Reliance Bank.

Mr.  Pralle has been a Director of the  Company  since May 1998.  Mr.  Pralle is
currently   the  President  of  GE  Capital's   Equity   Capital   Group,   with
responsibility  for making common equity,  convertible  preferred stock and debt
investments  in private  and public  companies  in the US,  Europe and Asia.  He
joined GE Capital in 1989 and,  prior to his current  appointment  in 1996,  was
most recently President, GE Capital Asia Pacific. Before joining GE Capital, Mr.
Pralle  spent six years  with  management  consultants,  McKinsey & Co. in their
London and Hong Kong offices.

Mr.  Wainwright  has been a Director of the Company  since August 1996,  and was
also  a  Director  of  the  Company  from  its  acquisition  of  Alliance  Media
Corporation  ("Alliance") in April 1995, until May 1996. Prior thereto, he was a
director  of  Alliance.  Mr.  Wainwright  is  currently  Vice  Chairman  of  the
advertising  agency  McKinney  & Silver  and was  Chairman  and Chief  Executive
Officer of the  advertising  firm Harris Drury Cohen,  Inc.,  from 1995 to 1996.
From 1994 to 1995, he served as a senior  executive  with Cordient PLC's Compton
Partners,  a unit of the advertising  firm Saatchi & Saatchi World  Advertising,
and,  from 1989 to 1994,  as Chairman  and Chief  Executive  Officer of Campbell
Mithun Esty, a unit of Saatchi & Saatchi in New York. Mr. Wainwright also serves
as a director of  Caribiner  International,  Gibson  Greetings,  Inc.,  Del Webb
Corporation and American Woodmark Co.


COMPENSATION OF DIRECTORS

Commencing  July 1, 1998,  Directors  who are not  employees of the Company will
receive  an annual  retainer  fee of  $10,000,  $1,000  for each  Board  Meeting
attended,  $500 for each standing  committee  meeting attended and $500 for each
standing  committee  meeting for the Chairman of such Committee.  Such Directors
will also be reimbursed for their  reasonable  expenses for attending  board and
committee  meetings,  and will  receive  an annual  grant of  options to acquire
10,000  shares of common  stock for each fiscal year of service,  at an exercise
price equal to the fair market  value on the date of grant.  Any Director who is
also  an  employee  of the  Company  is not  entitled  to  any  compensation  or
reimbursement  of expenses  for serving as a Director of the Company or a member
of any committee thereof. Mr. Annex has agreed to waive the above described cash
retainer since his firm acts as legal counsel to the Company.

Pursuant to a resolution of the Board of Directors on May 27, 1997, non-employee
members of the Board agreed to serve without cash  compensation for fiscal 1998.
It was agreed that each outside director be compensated with options to purchase
100,000 shares of common stock of the Company at an exercise price of $2.625 per
share, with 50% immediately exercisable, 25% exercisable on May 27, 1998 and 25%
exercisable on May 27, 1999.

Messrs.  Annex,  Coppersmith,  Jones and  Wainwright  each  received  options to
purchase  100,000  shares of Common  Stock.  Mr.  Gerlach  received  options  to
purchase  50,000 shares of Common Stock at an exercise  price of $4.50 per share
with 1/3  immediately  exercisable  and 1/3 exercisable in December 1998 and 1/3
exercisable in December 1999 upon his appointment to the Board of Directors.


COMMITTEES OF THE BOARD OF DIRECTORS AND MEETING ATTENDEES

The Board of Directors held five meetings  during fiscal year 1998. The Board of
Directors has a Compensation Committee and an Audit Committee.  No member of the
Board of Directors  attended  fewer than 75% of the meetings of the Board and of
the committee of which he was a member.

The  Compensation  Committee  formulates the Company's policy on compensation of
executive officers,  reviews,  approves and recommends to the Board of Directors
the terms and conditions of all employee benefit plans or changes  thereto,  and
administers  the  Company's  stock option  plan.  During  fiscal year 1998,  the
members of the  Compensation  Committee  were Messrs.  Coppersmith,  Gerlach and
Wainwright. The Compensation Committee held one meeting during fiscal 1998.

The Audit Committee  appoints the independent public accountants of the Company,
reviews the scope and fees of the prospective annual audit,  reviews the results
thereof with the Company's  independent public  accountants,  reviews compliance
with existing major  accounting and financial  policies of the Company,  reviews
the adequacy of the financial organization of the Company,  reviews management's
procedures  and  policies  relative to the  adequacy of the  Company's  internal
accounting  controls  and  compliance  with  federal and state laws  relating to
accounting  practices  and  reviews  and  approves  (with the  concurrence  of a
majority of the independent directors of the Company) transactions, if any, with
affiliated  parties.  For fiscal 1998,  the members of the Audit  Committee were
Messrs.  Coppersmith,  Gerlach and Jones.  The audit  committee held one meeting
during fiscal 1998.


EXECUTIVE OFFICERS

In  addition  to Mr.  Barbera,  the  executive  officers  of the Company are the
following:

Cindy H. Hill has been Chief Financial Officer of the Company since June 1, 1998
and was Corporate  Controller from January to May 1998. Prior thereto, she was a
Manager in the Business  Assurance  Division of Coopers & Lybrand L.L.P.,  where
she was  employed for the  previous  six years.  Ms. Hill is a Certified  Public
Accountant.

Scott A. Anderson has been Vice President, Finance since June 1, 1998, Treasurer
since  May  1997,  and was Chief  Financial  Officer  from May 1996 to May 1998,
Controller from May 1995 to May 1996 and a Director of the Company from May 1996
to  August  1996.  Prior  thereto,  from  December  1994 to April  1995,  he was
associated with the accounting firm of Coopers & Lybrand L.L.P.,  and, from 1988
to 1994,  he was a manager in the  assurance  department  of an affiliate of the
accounting firm of Deloitte & Touche,  LLP. Mr.  Anderson is a Certified  Public
Accountant.

Robert M. Budlow has been a Vice President of the Company since October 1996 and
President of Metro Direct since April 1997. Prior thereto, he was Executive Vice
President  and Chief  Operating  Officer of the  subsidiary  since 1990.  He has
twelve years of experience  in database  management  services and  subscription,
membership and donor renewal programs.

EXECUTIVE COMPENSATION AND OTHER INFORMATION

SUMMARY COMPENSATION

The following table provides certain information concerning  compensation of the
Company's Chief Executive Officer and any other executive officer of the Company
who  received  compensation  in excess of $100,000  during the fiscal year ended
June 30, 1998:

                               Fiscal
                                Year                              Securities
                                Ended     Annual      Annual      Underlying
Name and Principal Position   June 30,  Salary ($)   Bonus($)   Options/SARs(#)
- ---------------------------   --------  ----------   --------  ----------------
J. Jeremy Barbera(1)(2)
Chairman of the Board,          1998     198,077                      50,000
   CEO, President & COO         1997     120,883                   1,000,000

Thomas Scheir(3)                1998     175,000                       2,500
   COO, SD&A                    1997     154,521      60,000          40,000
                                1996     128,461      60,000          12,500

Krista Mooradian(3)             1998     175,000                      29,625
   President, SD&A              1997     127,936      25,000          20,000
                                1996      85,092      29,372           5,375
 
Robert M. Budlow(4)             1998     144,231
   VP MSGI                      1997      93,750
   President, Metro Direct

Janet Sautkulis(4)              1998     144,231
   COO, Metro Direct            1997      93,750
 
Stephen Reustle(5)              1998     145,833
   President & CEO, MMI

- -----------------

(1)Mr. Barbera was appointed  Chairman of the Board,  Chief  Executive  Officer,
   President  and  Chief  Operating  Officer  effective  March 31,  1997.  Prior
   thereto,  commencing with the October 1, 1996 acquisition of Metro Direct, he
   was Vice President of MSGI and President and CEO of Metro Direct. Pursuant to
   an employment  agreement dated May 27, 1997, his annual salary increased from
   $150,000 to $250,000 through May 31, 1998. As of June 30, 1997, Mr. Barbera's
   salary reflects  earnings for the nine months from the date of Metro Direct's
   acquisition.

(2)During fiscal year end June 30, 1998,  Mr.  Barbera  forgave all interest due
   him on a note  payable and forgave an increase in his annual  salary from May
   27,  1997 to December  31,  1997.  In  consideration  for this,  the Board of
   Directors  granted Mr.  Barbera  options to acquire  50,000  shares of Common
   Stock at the then current fair market price.

(3)During fiscal year end June 30, 1998,  Mr. Scheir and Ms.  Mooradian  forgave
   an  increase  in their  salaries  from  January  1,  1998 to June  30,  1998.
   Effective  July 1, 1998,  their  salaries were  increased in accordance  with
   their respective employment agreements.

(4)The annual  salaries for Mr.  Budlow and Ms.  Sautkulis are $125,000 each for
   1997. Due to the acquisition of Metro Direct on October 1, 1996, their annual
   compensation only reflects nine months of salary. During fiscal year end June
   30, 1998, Mr. Budlow and Ms. Sautkulis  forgave an increase in their salaries
   from October 1, 1997 to December 31,  1997.  As of January 1, 1998,  salaries
   were increased in accordance with their respective employment agreements.

(5)The  annual  salary  for  Mr.  Reustle  is  $250,000  for  1998.  Due  to the
   acquisition  of Media  Marketplace,  Inc.  on  December  7, 1997,  his annual
   compensation only reflects seven months of salary.



STOCK OPTION GRANTS


The table below provides  information  relating to stock options  granted to the
Named Executive Officers during the fiscal year ended June 30, 1998.

<TABLE>

                     OPTIONS GRANTED IN THE LAST FISCAL YEAR


                                                       Individual Grant
                                           --------------------------------------
<CAPTION>
                            Number of               % of Total              Exercise
                        Securities Under-          Options/SARs             or Base
                         lying Options/        Granted to Employees       Price ($ per       Expiration
Name                    SARs Granted (#)         in Fiscal Year(4)         share(5))            Date
- ----                    ----------------         -----------------         ---------            ----
<S>                          <C>                       <C>                  <C>                <C> 
J. Jeremy Barbera .........   50,000                    3.8%                 4.6875             11/04

Thomas Scheir .............    2,500                    .02%                 4.1875             12/04

Krista Mooradian ..........   29,625(1)                 2.3%                 4.1875             12/04

Robert Budlow .............   55,000(2)                 4.2%                 4.1875             12/04
 
Janet Sautkulis ...........   55,000(3)                 4.2%                 4.1875             12/04

</TABLE>

(1)Ms.  Mooradian's  options  are  exercisable  as follows:  10,000  options are
   available for exercise  immediately,  10,000 options become  available in 
   August 1998, with the remaining 9,625 options exercisable in August 1999.

(2)Mr.  Budlow's  options  are  exercisable  as  follows:   25,000  options  are
   available  for  exercise  immediately,  15,000  options  become  available in
   October 1998, with the remaining 15,000 options exercisable in October 1999.

(3)Ms.  Sautkulis'  options are  exercisable  as follows:  25,000  options are
   available  for  exercise  immediately,  15,000  options  become  available in
   October 1998, with the remaining 15,000 options exercisable in October 1999.

(4)During  the  fiscal  year  ended  June 30,  1998,  all  employees  and all
   non-employee  Directors of the Company  received stock options for a total of
   1,302,100 shares of Common Stock.

(5)Exercise  price is the closing  price of the Common  Stock as reported on The
   Nasdaq SmallCap Market on the date of the grant, unless otherwise identified.



<PAGE>



AGGREGATE OPTIONS EXERCISED IN THE LAST FISCAL YEAR AND
FISCAL YEAR END OPTION VALUES

The  following  table sets forth  information  regarding the number and value of
securities  underlying  unexercised  stock  options held by the Named  Executive
Officers as of June 30, 1998.

                 Number of Securities Underlying    Value of Unexercised In-the-
                    Unexercised Options/SARs             Money Options/ SARs
                     at Fiscal Year End (#)          at Fiscal Year End ($) (1)
Name               Exercisable/Unexercisable          Exercisable/Unexercisable
- ----               -------------------------          -------------------------

J. Jeremy Barbera       716,667/333,333                     278,001/139,000
Thomas Scheir            55,000/0                            50,495/0
Krista Mooradian         35,375/19,625                       23,989/0
Robert Budlow            25,000/30,000                            0/0
Janet Sautkulis          25,000/30,000                            0/0

- -------------
(1)Fair market  value of $3.438 per share at June 30, 1998 was used to determine
   the value of in-the-money options.


EMPLOYMENT CONTRACTS AND TERMINATION OF EMPLOYMENT

The  Company  has  entered  into  employment  agreements  with each of its named
executives.

Mr. Barbera was appointed to the position of Chief Executive  Officer of MSGI by
the Board,  effective March 31, 1997. He had previously  served as President and
CEO of Metro Direct under an employment  contract  dated October 1, 1996. On May
27, 1997, the Company amended and restated Mr.  Barbera's  employment  contract,
based on the additional responsibilities he assumed on March 31, 1997. Under the
terms of the amended contract,  Mr. Barbera's employment term is for three years
beginning May 27, 1997, and is  automatically  renewable for an additional three
year period,  unless the Company or Mr. Barbera gives written notice; his annual
base salary for the first year of the amended employment term is $250,000,  with
$300,000  for the second year and $350,000  for the third year.  Mr.  Barbera is
also  eligible  to  receive  raises and  bonuses in each year of the  employment
contract,  at the  determination of the  Compensation  Committee of the Board of
Directors of the Company,  based on earnings and other targeted criteria. On May
27, 1997, Mr. Barbera was granted options to acquire  1,000,000 shares of Common
Stock  of  the  Company;  333,334  exercisable  at  $2.625  per  share,  333,333
exercisable at $3.00 per share and 333,333  exercisable at $3.50 per share.  One
third of the  options in each  tranche  vest  immediately  and one third of each
tranche will become  available on each of the next two  anniversary  dates. In a
separate  agreement,  Mr. Barbera forgave the increase in his annual salary from
May 27, 1997 to December 31, 1997.

Mr. Barbera has agreed in his employment  agreement (i) not to compete with MSGI
or its subsidiaries,  or to be associated with any other similar business during
the employment term,  except that he may own up to 5% of the outstanding  Common
Stock of  certain  corporations,  as  described  more  fully  in the  employment
agreement,   and  (ii)  upon   termination  of  employment  with  MSGI  and  its
subsidiaries,  not to  solicit  or  encourage  certain  clients  of  MSGI or its
subsidiaries,  to cease doing business with MSGI and its subsidiaries and not to
do business with any other similar business for a period of three years from the
date of such termination.

Mr.  Budlow  and Ms.  Sautkulis  entered  into  separate  employment  agreements
effective October 1, 1996,  providing for employment as Executive Vice President
& Chief  Operating  Officer of Metro  Direct and as Executive  Vice  President &
General Manager of Metro Direct,  respectively.  Each agreement  provides for an
initial  term  expiring on  September  30, 1999 (the  "Employment  Term") and is
renewable for an additional  three-year term unless Metro Direct or the employee
gives written notice.  The base salary for each of Mr. Budlow and Ms.  Sautkulis
during the  Employment  Term is $125,000  for the first year,  $165,000  for the
second year and $200,000 for the third year.  Mr.  Budlow and Ms.  Sautkulis are
each  eligible  to receive  raises and  bonuses  based upon the  achievement  of
earnings and other  targeted  criteria if and as determined by the  Compensation
Committee  of the  Board of  Directors.  The  agreements  also  provide  for the
granting to Mr. Budlow and Ms.  Sautkulis of options to acquire  Common Stock if
and as  determined by the Option Plan  Committee.  Each has agreed in his or her
respective  employment  agreement  (i) not to compete with Metro Direct or to be
associated with any other similar  business during the Employment  Term,  except
that  may  each  own  up  to 5% of  the  outstanding  Common  Stock  of  certain
corporations,  as described more fully in the relevant employment agreement, and
(ii) upon  termination  of  employment  with  Metro  Direct,  not to  solicit or
encourage  certain  clients  of Metro  Direct (as more  fully  described  in the
relevant employment  agreement),  to cease doing business with Metro Direct, and
not to do business with any other similar business,  for a period of three years
from the date of such termination.

Mr. Scheir entered into an employment  agreement effective as of April 25, 1995,
providing  for his  employment  as the  Chief  Financial  Officer  of SD&A.  The
agreement  provides  for an initial  term  expiring  on April 25,  1997,  and is
renewable  for an  additional  one-year  term at the  discretion of the employee
covered thereby,  subject to termination as provided therein.  Mr. Scheir's base
salary during his employment  term is $125,000 for the first year,  $150,000 for
the second year and $175,000 for the third year. At the end of each year, in the
sole  discretion  of the board of directors of SD&A and Mr. Scheir may be paid a
cash bonus.  The  agreement  also  provides for other fringe  benefits as may be
approved  by the  board of  directors  of SD&A.  Mr.  Scheir  has  agreed in his
employment  agreement not to (i) own, become employed by, or become a partner of
any similar  business during the term of his employment  agreement,  except that
each may own 1% or less of any similar  business or (ii) compete with SD&A for a
period of three years after the termination of his employment.

Mr. Scheir entered into an agreement in the subsequent  period to be employed as
SD&A's Chief Operating  Officer  through  December 31, 1999, with an annual base
salary of $175,000  through  December  31, 1997,  $200,000 in calendar  1998 and
$250,000 in calendar 1999.

Effective July 1, 1997, Ms.  Mooradian  entered into an employment  agreement to
serve as President of SD&A until  December 31, 1999,  with an annual base salary
of $175,000 through December 31, 1997, $200,000 in calendar 1998 and $250,000 in
calendar 1999.

Effective December 29, 1997, Mr. Reustle entered into an employment agreement to
serve as President and Chief Executive Officer of Media Marketplace,  Inc. until
December 31,  2000,  with an annual base salary of $250,000 for each year of the
employment term.

<PAGE>

SECURITY OWNERSHIP OF  CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The following  table sets forth  certain  information  regarding the  beneficial
ownership  of Common Stock as of  September  30, 1998 by: (i) each  Director and
each of the Named Executive Officers;  (ii) all executive officers and Directors
of the  Company as a group;  and (iii) each  person  known by the Company to own
beneficially more than 5% of the outstanding shares of Common Stock.

                                                 Amount and Nature of Common
                                                  Stock Beneficially Owned
Name and Address of Beneficial Holder(1)             Number      Percent
- ----------------------------------------             ------      -------
Directors and Named Executive Officers:
J. Jeremy Barbera(2)............................   4,283,266       26.7%
Robert M. Budlow(3).............................     569,200        4.3%
Janet Sautkulis(3)..............................     206,400        1.6%
Thomas Scheir(4)................................      63,375        *
Krista Mooradian(5).............................      35,375        *
Alan I. Annex(6)................................      82,850        *
S. James Coppersmith(7).........................     125,000        *
Seymour Jones(8)................................     100,000        *
C. Anthony Wainwright(9)........................     143,408        1.1%
John Gerlach(10)................................      20,667        *

All Directors and Named Executive Officers 
 as a group (16 persons)(11)                       6,480,783       38.5%

5% Stockholders:
Naomi Bodner(12)................................   1,266,599        9.7%
Laura Huberfeld(12).............................   1,539,599       11.8%
Morgan Grenfell Asset Management Limited(13)....     709,300        5.4%
General Electric Capital Corporation(14)........   4,451,458       34.0%
- -------------
* Less than 1%

(1)  Unless otherwise  indicated in these  footnotes,  each stockholder has sole
     voting and investment power with respect to the shares  beneficially owned.
     All share amounts reflect beneficial  ownership determined pursuant to Rule
     13d-3 under the Exchange  Act. All  information  with respect to beneficial
     ownership has been furnished by the respective Director,  executive officer
     or stockholder,  as the case may be. Except as otherwise noted, each person
     has an address in care of the Company.

(2)  Includes  716,667  beneficially  owned shares of Common Stock issuable upon
     the exercise of options, which are currently exercisable or are exercisable
     within 60 days of September 30, 1998. Includes 2,266,599 beneficially owned
     shares  through  Ms.  Huberfeld,   Ms.  Bodner  and  the   Huberfeld/Bodner
     partnership  who have  appointed Mr.  Barbera as their proxy until December
     17, 1998.

(3)  Includes 25,000 beneficially owned shares of Common Stock issuable upon the
     exercise of options  which are  currently  exercisable  or are  exercisable
     within 60 days of September 30, 1998.

(4)  Includes 55,000 beneficially owned shares of Common Stock issuable upon the
     exercise of options  which are  currently  exercisable  or are  exercisable
     within 60 days of September 30, 1998.

(5)  Includes 35,375 beneficially owned shares of Common Stock issuable upon the
     exercise of options  which are  currently  exercisable  or are  exercisable
     within 60 days of September 30, 1998.

(6)  Includes 75,000 beneficially owned shares of Common Stock issuable upon the
     exercise of options  which are  currently  exercisable  or are  exercisable
     within 60 days of September 30, 1998, and 6,250  beneficially  owned shares
     issuable upon the exercise of currently exercisable warrants owned by Camhy
     Karlinsky & Stein, LLP. Mr. Annex is one of thirteen partners in such firm.

(7)  Includes 75,000 beneficially owned shares of Common Stock issuable upon the
     exercise of options  which are  currently  exercisable  or are  exercisable
     within 60 days of September 30, 1998 and 50,000  beneficially  owned shares
     of  Common  Stock  issuable  upon the  exercise  of  currently  exercisable
     warrants.

(8)  Includes 75,000 beneficially owned shares of Common Stock issuable upon the
     exercise of options  which are  currently  exercisable  or are  exercisable
     within 60 days of September 30, 1998 and 25,000  beneficially  owned shares
     of  Common  Stock  issuable  upon the  exercise  of  currently  exercisable
     warrants.

(9)  Includes 90,000 beneficially owned shares of Common Stock issuable upon the
     exercise of options  which are  currently  exercisable  or are  exercisable
     within 60 days of September 30, 1998 and 50,000  beneficially  owned shares
     of Common  Stock  issuable  upon the  exercise  of a  contractual  right to
     purchase warrants currently exercisable for such common stock.

(10) Includes 16,667 beneficially owned shares of Common Stock issuable upon the
     exercise of options  which are  currently  exercisable  or are  exercisable
     within 60 days of September 30, 1998.

(11) Of the total shares of Common Stock,  convertible  debt,  stock options and
     warrants  beneficially held by the Company's  directors and named executive
     officers, 115,000 shares of Common Stock are owned by family members.

(12) The  address  for each of the 5%  Stockholders  is as  follows:  c/o  Broad
     Capital  Associates,  Inc., 152 West 57th Street, New York, New York 10019.
     Beneficially  owned shares of Common Stock held in  partnerships  and joint
     tenancy include 539,599 shares.

(13) The  address for the 5%  Stockholder  is as  follows:  10 Finsbury  Circus,
     London, EC2M, England.

(14) Includes 4,451,458  beneficially owned shares of Common Stock issuable upon
     the conversion of 50,000 shares of redeemable  convertible Preferred Stock.
     The address  for the 5%  Stockholder  is as  follows:  260 Long Ridge Road,
     Stamford, Connecticut 06927.


CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Transactions  with Mr. Dunn: In connection with the acquisition of SD&A on April
25, 1995,  Alliance issued promissory notes in an aggregate  principal amount of
$4.5 million to Mr. Dunn.  Interest on such notes was payable  monthly at a rate
equal to the prime rate of Bank of  America,  NT&SA,  as in effect  from time to
time,  subject to a maximum of 10% and a minimum of 8%. Principal  payments were
due  quarterly,  and originally  $1.5 million was due in quarterly  installments
during fiscal 1996. All of the outstanding  common shares of SD&A were initially
pledged  to  collateralize  such  notes  but  were  released  in June  1996.  In
connection with such notes, an operating covenants agreement between the Company
and Mr. Dunn included, among other things, provisions requiring that SD&A have a
minimum level of working capital and cash levels,  subject to periodic increases
based on sales, before dividend payments could be made to the parent company. In
June 1996, the operating covenants agreement was terminated.

Prior to October 1995, the Company made all principal payments when due. Each of
the  principal  payments due October 1, 1995,  January 1, 1996 and April 1, 1996
were deferred as they became due and thereafter from time to time. In June 1996,
principal  payments of  approximately  $2.0 million were made and the  remaining
obligations  were  restructured  such that the  remaining  $2.1  million  is now
payable in  installments  of $58,333 per month,  plus  interest at 8%,  starting
September  19,  1996.  As of June,  1997,  due to a pending  change in financing
relationships, the May and June, 1997 payments had not been made. These payments
were paid in full in August, 1997.

SD&A leases its corporate  business  premises from Mr. Dunn.  The lease requires
monthly rental  payments of $11,805  through  January 1, 1999, with an option to
renew. SD&A incurs all costs of insurance, maintenance and utilities. Total rent
paid by SD&A to Mr.  Dunn during 1998 and 1997 was  approximately  $142,000  and
$138,000, respectively.

Bank Credit Line:  Mr. Dunn was a guarantor of SD&A's credit line until December
1996.

Transactions  with Mr.  Barbera:  In October 1996, the Company  consummated  its
acquisition of Metro Direct.  In February 1996, Mr. Barbera,  then a stockholder
of  Metro  Direct,   borrowed  $50,000  from  Metro  Direct.  Interest  on  such
indebtedness  accrues  at a  rate  of  6%  per  annum.  The  principal  of  such
indebtedness,  together  with accrued  interest  thereon,  was repayable in four
equal  quarterly  installment  starting  March 31, 1998. In December  1997,  Mr.
Barbera repaid the entire  outstanding  balance plus interest thereon.  With the
October  1,  1996  acquisition  of  Metro  Direct,  Mr.  Barbera  received  a 6%
promissory note for $600,000,  due and payable,  together with interest, on June
30, 1998. In April 1997, the Company repaid $100,000 of the promissory  note. In
January 1998, the remaining $500,000 of principal was repaid.

In November 1997, Mr. Barbera forgave all interest due him on notes payable from
July 1, 1997,  through  December 31, 1997, and forgave an increase in his annual
salary from May 27, 1997 to December 31, 1997. In  consideration  for this,  the
Board of  Directors  granted Mr.  Barbera  options to acquire  50,000  shares of
Common Stock at the then current fair market price.

Transactions  with Mr.  Budlow  and Ms.  Sautkulis:  With the  October  1,  1996
acquisition of Metro Direct, Mr. Budlow and Ms. Sautkulis,  former  stockholders
of Metro Direct,  received 6% promissory  notes totaling  $300,000 and $100,000,
respectively.  Such  notes  were  originally  due  and  payable,  together  with
interest, on June 30, 1998. In July 1997, the Company prepaid the full principal
amounts due to Mr. Budlow and Ms. Sautkulis.

Mr. Budlow and Ms. Sautkulis  forgave an increase in their  respective  salaries
from October 1, 1997 to December 31, 1997.

Transactions with Mr. Annex: Mr. Annex, Secretary and a Director of the Company,
is a partner  in the law firm of Camhy  Karlinsky  & Stein LLP,  which  provides
legal  services  to the  Company.  The  Company  incurred  expenses  aggregating
approximately  $176,000 and $110,000 during fiscal 1998 and 1997,  respectively.
Mr. Annex has informed the Company that such fees did not represent more than 5%
of such firms  revenues  for its fiscal years ending  during such  periods.  The
Company  believes  that the fees for  services  provided by the law firm were at
least  as  favorable  to  the  Company  as  the  fees  for  such  services  from
unaffiliated third parties.

Transactions  with the Company's  Outside Board of Directors:  In May 1997,  the
Company's  outside  directors  each received  options for 100,000  common shares
(400,000 in the  aggregate),  exercisable at $2.625 per share, of which one half
vested immediately and one fourth vest in each of May 1998 and May 1999.

In  August  1996,  Mr.  Jones  purchased  from the  Company,  for  $2,500 in the
aggregate, warrants exercisable for 50,000 shares of Common Stock at an exercise
price of $2.50 per share for the first  25,000  shares,  $3.00 per share for the
next 15,000  shares and $3.50 per share for the  remaining  10,000  shares.  The
warrants are currently  exercisable and expire on April 15, 2000.  Subsequently,
Mr. Jones gifted warrants for 25,000 shares to an unaffiliated third party.

In September 1996, Mr. Coppersmith purchased from the Company, for $2,500 in the
aggregate, warrants exercisable for 50,000 shares of Common Stock at an exercise
price of $2.50 per share for the first  25,000  shares,  $3.00 per share for the
next 15,000  shares and $3.50 per share for the  remaining  10,000  shares.  The
warrants are currently exercisable and expire on May 15, 2000.

On June 3, 1996,  the Company  entered  into an  agreement  with Mr. C.  Anthony
Wainwright to retain his services as a financial  consultant  and advisor to the
Company on a non-exclusive  basis for a period of two years. As compensation for
such services, Mr. Wainwright is entitled to receive the sum of $1,000 per month
for the term of the agreement plus all  out-of-pocket  expenses  incurred by Mr.
Wainwright  in  the   performance   of  such   services,   provided  that  prior
authorization from the Company shall have been received with respect to any such
expense.  In addition,  pursuant to the terms of such agreement,  Mr. Wainwright
has the right,  which right, as of the date hereof,  has not been exercised,  to
purchase from the Company,  for $2,500 in the aggregate warrants exercisable for
50,000  shares of Common  Stock at an exercise  price of $4.00 per share for the
first 25,000  shares,  $4.50 per share for the next 15,000  shares and $5.00 per
share for the  remaining  10,000  shares.  The warrants may be exercised  over a
four-year period  commencing June 3, 1996. The agreement is only assignable with
the prior  written  consent of the other  party in the event of a sale of all or
substantially all of the business of the party desiring to assign the agreement.
The  agreement  also  provides for  indemnification  of Mr.  Wainwright  and his
affiliates (and their respective directors, officers, stockholders,  general and
limited partners,  employees,  agents and controlling persons and the successors
and  assigns of all of the  foregoing)  by the  Company for any losses or claims
arising out of the rendering of the services called for in the agreement,  other
than for negligence or willful misconduct.

Transactions   with  5%  Stockholders.   Each  of  2,000  shares  of  redeemable
convertible  preferred  stock  held by Naomi  Bodner  and Laura  Huberfeld  plus
accumulated  accrued  dividends  thereon  and  the  235  shares  held  by  their
partnership  plus accrued  dividends were  converted  into 826,302,  826,302 and
97,091   shares  of  Common  Stock,   respectively,   in  a  December  23,  1996
recapitalization.

In March 1997,  the Company  accepted  offers from  certain  warrant-holders  to
exercise  their  warrants for  3,152,500  shares of Common  Stock at  discounted
exercise  prices.  In this  transaction,  Ms.  Bodner,  Ms.  Huberfeld and their
partnership  exercised  warrants for 1,000,000,  1,000,000 and 117,500 shares of
Common Stock respectively.

Ms. Huberfeld,  Ms. Bodner and the  Huberfeld/Bodner  partnership have appointed
Jeremy Barbera as their proxy to vote  1,000,000,  727,000 and 539,599 shares of
Common Stock, respectively, for a period until December 17, 1998.

                   OTHER MATTERS ARISING AT THE ANNUAL MEETING

The matters  referred to in the Notice of Annual  Meeting and  described in this
Proxy  Statement  are,  to the  knowledge  of the Board of  Directors,  the only
matters that will be presented for  consideration at the Annual Meeting.  If any
other  matters  should  properly  come  before the Annual  Meeting,  the persons
appointed by the accompanying proxy will vote on such matters in accordance with
their best judgment,  pursuant to the discretionary authority granted to them in
the proxy.


                              STOCKHOLDER PROPOSALS

A stockholder  of the Company who wishes to present a proposal for action at the
Company's 1999 Annual Meeting of  Stockholders  must submit such proposal to the
Company,  and such  proposal  must be  received  by the  Company,  no later than
November 22, 1999.


                         COST OF SOLICITATION OF PROXIES

The  solicitation of proxies  pursuant to this Proxy Statement is made by and on
behalf of the Company's Board of Directors.  The cost of such  solicitation will
be paid by the Company. Such cost includes the preparation, printing and mailing
of the Notice of Annual  Meeting,  Proxy  Statement,  Annual  Report and form of
proxy.  The  solicitation  will  be  conducted  principally  by  mail,  although
directors, officers and employees of the Company (at no additional compensation)
may solicit proxies personally or by telephone or telegram. Arrangements will be
made with brokerage  houses and other  custodians,  nominees and fiduciaries for
the  forwarding  of proxy  material to the  beneficial  owners of shares held of
record by such fiduciaries, and the Company may reimburse such persons for their
reasonable expenses in so doing.


                COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT

Section 16(a) of the Securities Exchange Act of 1934 requires that the Company's
officers  and  directors,  and  persons  who own  more  than  ten  percent  of a
registered class of the Company's equity  securities,  file reports of ownership
on  Forms  3,  4  and  5  with  the  Securities  and  Exchange  Commission  (the
"Commission")  and the NASDAQ National Market.  Officers,  directors and greater
than ten percent  stockholders are required by the  Commission's  regulations to
furnish the Company with copies of all Forms 3, 4 and 5 they file.

Based solely on the Company's review of the copies of such forms it has received
and written  representations  from certain  reporting persons that they were not
required to file reports on Form 5 for the fiscal year ended June 30, 1998,  the
Company  believes that all its officers,  directors and greater than ten percent
beneficial owners complied with all filing requirements  applicable to them with
respect to transactions  during the fiscal year ended June 30, 1998, except that
Mr.  Barbera,  Mr.  Pralle  and Mr.  Gerlach  each made one late  filing  due to
administrative  timing errors on their part with respect to reporting  repayment
of convertible  debt to Mr.  Barbera and initial filing upon being  appointed to
the Board of Directors for Messrs. Pralle and Gerlach.

                         ANNUAL REPORT TO STOCKHOLDERS

The annual report to  stockholders  concerning the operations of the Company for
the fiscal year ended June 30, 1998,  including  financial  statements  for that
year, accompanies this proxy statement. Such report is not to be treated as part
of  these  proxy  soliciting  materials.   The  Company  will  provide  to  each
stockholder, on written request addressed to the Director of Investor Relations,
MARKETING  SERVICES GROUP, INC., 333 Seventh Avenue, New York, New York, 10001 a
copy of the Company's most recent Annual Report on From 10-KSB as filed with the
Securities  and Exchange  Commission  including  the  financial  statements  and
schedules thereto.

                                        By Order of the Board of Directors

                                        /s/ Alan Annex
                                        --------------
                                        Secretary

New York, New York
February 12, 1999



<PAGE>


                                   PROXY CARD

This  proxy is  solicited  on  behalf  of the Board of  Directors  of  MARKETING
SERVICES GROUP, INC., for the Annual Meeting of Stockholders to be held on March
31,  1999.  The  Board  of  Directors  recommends  a vote  "FOR"  the  following
proposals:

1.   Election of Class I directors:      INSTRUCTION: To withhold authority to
     Alan I.Annex                                     vote for any nominee(s),
     John T. Gerlach                                  write that nominee's 
                                                      name in thespace provided:
                                                      -------------------------
     [ ] FOR all of the nominees  [ ] WITHHOLD for all nominees

2.  Adoption of the 1999 Stock Option Plan    [ ] FOR [ ] AGAINST [ ]ABSTAIN

3.  Ratification of selection of Independent 
     Auditors:                                [ ] FOR [ ] AGAINST [ ]ABSTAIN


Votes MUST be  indicated by placing an "X" in one of the above boxes using black
or blue ink.



The undersigned hereby appoints J. Jeremy Barbera and Alan I. Annex, and each of
them,  proxies,  with full power of  substitution,  to vote all shares of Common
Stock of the undersigned in MARKETING SERVICES GROUP, INC. at the Annual Meeting
of Stockholders  to be held on March 31, 1999, and at any  adjournment  thereof,
upon all  subjects  that may  properly  come  before the  meeting.  IF  SPECIFIC
DIRECTIONS  ARE NOT GIVEN WITH RESPECT TO THE  PROPOSALS OR ANY OTHER MATTERS TO
BE ACTED UPON AT THE ANNUAL  MEETING AND THIS PROXY CARD IS SIGNED AND RETURNED,
THE PROXIES WILL VOTE IN ACCORDANCE WITH THE BOARD'S  RECOMMENDATION  (I.E., FOR
THE  PROPOSALS)  AND ON ANY OTHER  MATTER  THAT MAY  PROPERLY  COME  BEFORE  THE
MEETING.

                                    Please date and sign exactly as your name or
                                    names  appear  on this  proxy  card.  If the
                                    shares are held  jointly,  each  Stockholder
                                    should  sign.  If  signing  as an  executor,
                                    trustee, administrator, custodian, guardian,
                                    corporate officer, or pursuant to a power of
                                    attorney, please so indicate below.

                                    Dated :
                                           ----------------------------
                                    By    :
                                           ----------------------------
                                           
                                           ----------------------------

[ ]Check  this box if you have  either a change  of  address  or  comments,  and
   please note the same on this proxy card.



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