MARKETING SERVICES GROUP INC
10-Q, 1999-11-15
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

           [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                For the quarterly period ended September 30, 1999

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
                        For the transition period from to

                         Commission file number 0-16730

                         MARKETING SERVICES GROUP, INC.
                         ------------------------------
             (Exact Name of Registrant as Specified in Its Charter)

            Nevada                                       88-0085608
            ------                                       ----------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

333 Seventh Avenue, 20th Floor
      New York, New York                                     10001
      ------------------                                     -----
(Address of principal executive offices)                  (Zip Code)

Registrant's telephone number, including area code: (917) 339-7100


            -----------------------------------------------------
(Former  name,  former  address and former  fiscal year,  if changed  since last
report)

Indicate  by check  mark  whether  the  registrant:  (1) has filed  all  reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                  Yes X No ___

                      APPLICABLE ONLY TO CORPORATE ISSUERS
State number of shares  outstanding  of each of the  issuer's  classes of common
equity as of the latest  practical  date:  As of November 11,  1999,  there were
25,844,232  shares  of the  Issuer's  Common  Stock,  par  value  $.01 per share
outstanding.

<PAGE>


               MARKETING SERVICES GROUP, INC. AND SUBSIDIARIES

                                TABLE OF CONTENTS

                                FORM 10-Q REPORT
                               SEPTEMBER 30, 1999



PART I - FINANCIAL INFORMATION                                           Page
                                                                         ----
   Item 1   Interim Condensed Consolidated Financial Statements
            (unaudited)

            Condensed Consolidated Balance Sheets as of
            September 30, 1999 and June 30, 1999 (unaudited)              3

            Condensed Consolidated Statements of Operations for
            the three months ended   September   30,  1999  and
            1998   (unaudited)                                            4

            Condensed Consolidated  Statements  of Cash Flows
            for the three  months  ended September  30,  1999
            and  1998  (unaudited)                                        5

            Notes  to  Condensed Consolidated Financial Statements
           (unaudited)                                                   6-9

   Item 2   Management's Discussion and Analysis of Financial
            Condition and Results of Operations                         10-12

PART II - OTHER INFORMATION

     Item 2 Changes in Securities and Use of Proceeds

     Item 6 Exhibits and Reports on Form 8-K
            (a)  Exhibits
            (b)  Reports on Form 8-K

     Signatures

     Exhibit 27  Financial Data Schedule



<PAGE>


                         PART I - FINANCIAL INFORMATION

    Item 1 - Interim Condensed Consolidated Financial Statements (unaudited)
    ------------------------------------------------------------------------
<TABLE>
<CAPTION>

                 MARKETING SERVICES GROUP, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                   (unaudited)

                                                            September 30, 1999         June 30, 1999
ASSETS                                                      ------------------         -------------
<S>                                                             <C>                     <C>
Current assets:
  Cash and cash equivalents                                     $14,692,784              $3,285,217
  Accounts receivable billed, net of allowance
   for doubtful accounts of $585,543 and $551,043 as of
   September 30, 1999 and June 30, 1999, respectively            25,761,208              23,527,798
  Accounts receivable unbilled                                    3,603,686               3,862,907
  Note receivable-current portion                                   151,124                 685,873
  Other current assets                                            1,190,263               1,168,653
                                                                  ---------               ---------
   Total current assets                                          45,399,065              32,530,448

Investment in affiliates                                          6,555,000                       -
Property and equipment, net                                       1,966,725               1,504,826
Intangible assets, net                                           61,633,074              62,493,949
Note receivable                                                     674,245                 474,127
Other assets                                                        579,463                 623,599
                                                                    -------                 -------
   Total assets                                                $116,807,572             $97,626,949
                                                               ============             ===========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Lines of credit                                                $1,763,460              $5,316,775
  Accounts payable-trade                                         24,424,164              23,214,278
  Accrued expenses and other current liabilities                  7,147,396               8,151,764
  Current portion of note payable-related party                   4,903,813               4,871,750
  Current portion of capital lease obligations                       46,534                  52,099
  Current portion of long-term obligations                          337,320                 584,954
                                                                    -------                 -------
   Total current liabilities                                     38,622,687              42,177,319

Capital lease obligations, net of current portion                   118,827                  67,407
Long-term obligations, net of current portion                       917,944                 997,890
Note payable-related party, net of current portion                        -               4,871,750
Other liabilities                                                    26,815                 570,653
                                                                     ------                 -------
   Total liabilities                                             39,686,273              48,699,320
                                                                 ----------              ----------

Stockholders' equity:
  Common Stock - $.01 par value; 75,000,000 authorized;
   25,712,433 and 22,513,772 shares issued as of
   September 30, 1999 and June 30, 1999, respectively               257,124                 225,138
  Additional paid-in capital                                    101,719,672              70,812,973
  Accumulated deficit                                           (22,776,847)            (19,928,677)
  Deferred compensation                                            (684,940)               (788,095)
  Less:  423,894 shares of common stock in treasury, at cost     (1,393,710)             (1,393,710)
                                                                  ----------              ----------
   Total stockholders' equity                                    77,121,299              48,927,629
                                                                 ----------              ----------

   Total liabilities and stockholders' equity                  $116,807,572             $97,626,949
                                                               ============             ===========
</TABLE>

See Notes to Condensed Consolidated Financial Statements.

<PAGE>

                 MARKETING SERVICES GROUP, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
             FOR THE THREE MONTHS ENDED SEPTEMBER 30, 1999 AND 1998
                                   (unaudited)


                                                 1999           1998
                                                 ----           ----


  Revenues                                    $27,173,623     $17,152,928
                                              -----------     -----------
  Operating costs and expenses:
      Direct costs                             17,819,178       9,514,162
      Salaries and benefits                     8,470,870       6,286,822
      General and administrative                2,124,260       1,335,625
      Depreciation and amortization             1,115,138         455,298
                                                ---------         -------
      Total operating costs and expenses       29,529,446      17,591,907

     Loss from operations                      (2,355,823)       (438,979)

   Interest expense, net                         (524,226)        (30,727)

   Gain on sale of minority investment             45,163               -

   Loss before income taxes                    (2,834,886)       (469,706)

   Provision for income taxes                      13,284          27,305
                                                   ------          ------
            Net loss                          $(2,848,170)      $(497,011)
                                              ============      ==========

   Net loss attributable to common
    stockholders                              $(2,848,170)      $(783,737)*
                                              ============      ==========
   Net loss per common share, basic
    and fully diluted                             $(.12)           $(.06)
                                                  ======           ======

      Weighted average common and common
         equivalent shares outstanding         22,972,516      13,090,141
                                               ==========      ==========



* The three months ended  September  30, 1998 include the impact of dividends on
stock for (a) $232,067 in cumulative  undeclared  dividends;  and (b) $54,659 of
periodic non-cash accretions on preferred stock.


See Notes to Condensed Consolidated Financial Statements.


<PAGE>


               MARKETING SERVICES GROUP, INC. AND SUBSIDIARIES
               CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
            FOR THE THREE MONTHS ENDED SEPTEMBER 30, 1999 AND 1998
                                   (unaudited)

                                                            1999        1998
                                                            ----        ----
Operating activities:
   Net loss                                            $(2,848,170)  $(497,011)
   Adjustments to reconcile loss to net cash
     provided by (used in)operating activities:
     Depreciation                                          254,263     150,345
     Amortization                                          860,875     304,953
     Accrued interest on convertible securities                  -      11,974
     Provision for bad debts                                34,500      57,486
     Gain on sale of minority interest                     (45,163)          -
     Compensation expense on stock option grants           103,155           -
     Amortization of discount on note receivable           160,313           -
   Changes in assets and liabilities:
     Accounts receivable                                (2,008,689)     96,689
     Other current assets                                  (21,610)   (100,688)
     Other assets                                         (133,054)   (320,662)
     Trade accounts payable                              1,209,887   1,156,205
     Accrued expenses and other current liabilities     (1,562,508)    294,892
                                                        -----------    -------
        Net cash  provided by (used in)
         operating  activities                          (3,996,201)    564,399
                                                         ----------    -------
Investing activities:
   Purchase of property and equipment                     (641,862)   (155,214)
   Proceeds from sale of Metro Fulfillment, Inc.           556,984           -
   Investment in affiliates                             (6,555,000)          -
                                                        -----------   --------

        Net cash used in investing activities           (6,639,878)   (155,214)
                                                        ----------    --------

Financing activities:
   Proceeds from exercises of stock options                205,426      12,690
   Proceeds from private placement of
    common stock, net                                   30,733,259           -
   Repayments of credit facilities                      (3,553,315)   (861,439)
   Repayment of capital lease obligation                   (28,445)    (31,918)
   Repayment of short term note payable                 (5,000,000)          -
   Repayments of notes payable, other                      (79,946)   (117,540)
   Repayment of acquisition debt                          (233,333)   (175,000)
   Purchase of treasury stock                                    -     (48,150)
                                                         ---------    ---------

        Net cash provided by (used in)
         financing activities                           22,043,646  (1,221,357)
                                                        ----------  -----------

Net increase (decrease) in cash and cash equivalents    11,407,567    (812,172)
   Cash and cash equivalents at beginning of period      3,285,217   6,234,981

   Cash and cash equivalents at end of period          $14,692,784  $5,422,809
                                                       ===========  ==========


See Notes to Condensed Consolidated Financial Statements.

<PAGE>



               MARKETING SERVICES GROUP, INC. AND SUBSIDIARIES
         NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (unaudited)


1.    BASIS OF PRESENTATION

The accompanying  unaudited Condensed  Consolidated Financial Statements include
the accounts of Marketing Services Group, Inc. and Subsidiaries (the "Company").
These condensed  consolidated  financial  statements are unaudited and should be
read in  conjunction  with the  Company's  Form 10-K for the year ended June 30,
1999 and the  historical  consolidated  financial  statements  and related notes
included  therein.  In the opinion of  management,  the  accompanying  unaudited
condensed  financial  statements  include all  adjustments,  consisting  of only
normal   recurring   accruals,   necessary  to  present   fairly  the  condensed
consolidated  financial  position,  results of operations  and cash flows of the
Company.  Certain  information  and  footnote  disclosure  normally  included in
financial  statements  prepared in conformity with generally accepted accounting
principles  have been  condensed  or  omitted  pursuant  to the  Securities  and
Exchange   Commission's  rules  and  regulations.   Operating  results  for  the
three-month  period ended September 30, 1999 are not  necessarily  indicative of
the  results  that may be expected  for the fiscal  year  ending June 30,  2000.
Certain reclassifications have been made in the fiscal 1999 financial statements
to conform with the fiscal 2000 presentation.

In May 1998, the Company formed Metro  Fulfillment,  Inc. ("MFI"),  a subsidiary
providing  online  commerce,  real-time  database  management,  inbound/outbound
customer service, custom packaging,  assembling, product warehousing,  shipping,
payment processing and retail distribution. Effective March 1, 1999, the Company
sold 85% of the common stock of MFI. The  investment  in MFI is being  accounted
for by the cost method of accounting.  Accordingly,  effective March 1, 1999 the
results  of  operations  of MFI  are no  longer  consolidated  in the  Company's
statement of operations.

Effective  January 1, 1999, the Company  acquired all of the outstanding  common
shares of Stevens-Knox & Associates, Inc., Stevens-Knox List Brokerage, Inc. and
Stevens-Knox   International,   Inc.   (collectively  "SK&A").  The  results  of
operations of SK&A are reflected in the consolidated  financial statements using
the purchase method of accounting  from the date of  acquisition.  SK&A provides
list management, brokerage and database management services.

Effective  May 13,  1999,  the Company  acquired all of the  outstanding  common
shares of CMG Direct  Corporation  ("CMG Direct").  The results of operations of
CMG Direct are  reflected in the  consolidated  financial  statements  using the
purchase method of accounting from the date of acquisition.  CMG Direct provides
database services to the direct marketing and internet industries.


2.    EARNINGS PER SHARE

In October 1997,  the Company  adopted the  provisions of Statement of Financial
Accounting  Standards No. 128,  "Earnings  Per Share"  ("EPS").  This  statement
requires the  presentation  of basic and diluted  earnings per share.  Basic EPS
does not give effect to common stock  equivalents  whereas the  presentation  of
diluted EPS gives effect to all  dilutive  common  shares that were  outstanding
during the period.  Stock options and warrants in the amount of 3,336,463 shares
for the  three  months  ended  September  30,  1999  were  not  included  in the
computation  of diluted EPS as they are  antidilutive  as a result of net losses
during the periods presented.


3.    SHORT TERM BORROWINGS

At  September  30, 1999,  the Company was in  violation  of certain  financial
covenants  with  regard to its lines of credit at  certain  subsidiaries.  The
Company has obtained a waiver of such violations.


4.    CONTINGENCIES AND LITIGATION

In June 1999,  certain  employees of SD&A voted  against  representation  by the
International  Longshore and Warehouse Union ("ILWU"). The ILWU has filed unfair
labor practices with the National Labor  Relations Board ("NLRB")  alleging that
the Company engaged in unlawful conduct prior to the vote. The NLRB has issued a
complaint  seeking a  bargaining  order and  injunctive  relief  compelling  the
Company  to  recognize  and  bargain  with the  ILWU.  The  Company  intends  to
vigorously  defend against these charges.  An unfavorable  finding will not have
any direct financial impact on the Company.

In September,  1999, an action was commenced  against the Company in the Supreme
Court of New York,  Kings County alleging  damages of $4.3 million in connection
with the Company's  alleged failure to deliver  warrants due the plaintiff.  The
Company  denies all  liability  and intends to  vigorously  defend  against this
action.

In addition to the above,  certain  other legal actions are pending to which the
Company is a party. The Company does not expect that the ultimate  resolution of
pending  legal  matters in future  periods  will have a  material  effect on the
financial condition, results of operations or cash flows.


5.    SUPPLEMENTAL SCHEDULE OF NON CASH INVESTING AND FINANCING ACTIVITITES

During the quarter ended  September 30, 1999 and 1998, the Company  entered into
capital lease  obligations for approximately  $74,300 and $9,400,  respectively,
for certain computer equipment. During the quarter ended September 30, 1999, the
Company sold its investment in Metro Fulfillment,  Inc. for a Note Receivable in
the amount of $222,353. During the quarter ended September 30, 1998, the Company
recorded  non-cash  preferred  dividends  in the  amount  of  $286,726  of which
$232,067 was in connection with cumulative  undeclared dividends and $54,659 was
for periodic, non-cash accretions on preferred stock.


6.    TREASURY STOCK

On September 23, 1998, the Company  announced its intention to acquire,  in open
market transactions, up to 1,000,000 shares of its common stock, par value, $.01
per share subject to and in compliance  with the provisions  and  limitations of
Rule 10b-18 of the Securities Exchange Act of 1934.  Purchases were permitted to
be made from time to time at prevailing market prices during the one-year period
ended  September  28, 1999. As of September  30, 1999,  the Company  bought back
412,094 shares valued at $1,258,241. All shares are held in treasury.


7.    INTERNET INVESTMENTS

In July 1999,  the  Company  invested  $1,555,000  to acquire a 10%  interest in
Screenzone  Media  Network,  LLC  ("Screenzone").  Screenzone is an  interactive
broadcast  gateway that was  developed to advertise and promote  movies,  music,
live events and other entertainment at shopping malls and over the Internet. The
investment will be accounted for under the cost method of accounting.

In September 1999, the Company  acquired a 14% interest in  Greatergood.com  for
$5,000,000.  GreaterGood.com  builds,  co-markets  and manages  online  shopping
villages for  not-for-profit  organization  web sites.  The  investment  will be
accounted for under the cost method of accounting.


8.    PENDING ACQUISITION

In July 1999,  MSGI entered into an agreement to acquire all of the  outstanding
common stock of Atlanta-based Grizzard  Communications Group. The purchase price
is $50  million  cash  and  $50  million  dollars  in  MSGI  common  stock.  The
acquisition is targeted to close by the end of calendar year 1999 and is subject
to certain conditions, including approval by the stockholders of Grizzard. As of
September  30,  1999,  the Company is actively  seeking  financing  for the cash
portion of the purchase price.  Grizzard's  services include strategic planning,
creative, database management, print-production, mailing and Internet marketing.
Grizzard's  client  base  includes  retail,  consumer  and  business-to-business
companies as well as many premier  not-for-profit  clients. The acquisition will
be accounted for under the purchase method of accounting.  On November 10, 1999,
the shareholders of Grizzard approved the merger.


9.    PRIVATE PLACEMENT OF COMMON STOCK

In September 1999, the Company completed a private placement of 3,130,586 shares
of  common  stock  for  proceeds  of   approximately   $30.8  million,   net  of
approximately $2,000,000 of placement fees and expenses. The shares have certain
registration  rights.  The  proceeds  of the private  placement  will be used in
connection with certain Internet  investments,  to repay certain short-term debt
and for working  capital  purposes.  The shares were  registered  on October 29,
1999.


10.   RELATED PARTY TRANSACTION

During  July and  August  1999,  the  Company  entered  into a  promissory  note
agreement with a venture fund in the amount of $4,500,000. The principal and all
accrued  interest was payable in full on December 10, 1999 and bore  interest at
the  greater of 10% or prime plus 2%. An officer of the  Company is a partner in
the venture fund. The principal  amount and all accrued  interest was prepaid in
September 1999 with the proceeds of the private placement.


11.   SUBSEQUENT EVENTS

In October 1999, the Company  completed an acquisition of  approximately  85% of
the outstanding common stock of Cambridge  Intelligence  Agency for $1.8 million
in common stock of the Company, subject to certain adjustments.  The acquisition
will be accounted for under the purchase method of accounting.


<PAGE>


Item 2 - Management's Discussion and Analysis of Financial Condition and Results
- - --------------------------------------------------------------------------------
of Operations
- - -------------

Introduction
- - ------------
This discussion  summarizes the significant  factors  affecting the consolidated
operating results,  financial condition and liquidity/cash  flows of the Company
for the three month  periods ended  September 30, 1999 and 1998.  This should be
read in conjunction with the financial statements,  and notes thereto,  included
in this Report on Form 10-Q and the  Company's  financial  statements  and notes
thereto, included in the Company's Annual Report on Form 10-K for the year ended
June 30, 1999.

In May 1998, the Company formed Metro  Fulfillment,  Inc. ("MFI"),  a subsidiary
providing  online  commerce,  real-time  database  management,  inbound/outbound
customer service, custom packaging,  assembling, product warehousing,  shipping,
payment processing and retail distribution. Effective March 1, 1999, the Company
sold 85% of the common stock of MFI. The  investment  in MFI is being  accounted
for by the cost method of accounting.  Accordingly,  effective March 1, 1999 the
results  of  operations  of MFI  are no  longer  consolidated  in the  Company's
statement of operations.

Effective  January 1, 1999, the Company  acquired all of the outstanding  common
shares of Stevens-Knox & Associates, Inc., Stevens-Knox List Brokerage, Inc. and
Stevens-Knox   International,   Inc.   (collectively  "SK&A").  The  results  of
operations of SK&A are reflected in the consolidated  financial statements using
the purchase method of accounting  from the date of  acquisition.  SK&A provides
list management, brokerage and database management services.

Effective  May 13,  1999,  the Company  acquired all of the  outstanding  common
shares of CMG Direct  Corporation  ("CMG Direct").  The results of operations of
CMG Direct are  reflected in the  consolidated  financial  statements  using the
purchase method of accounting from the date of acquisition.  CMG Direct provides
database services to the direct marketing and internet industries.

Results of Operations for the Three Months Ended September 30, 1999, Compared to
the Three Months Ended September 30, 1998.

Revenues of approximately $27.2 million for the three months ended September 30,
1999 (the "current period") increased by $10.1 million or 59.1% over revenues of
$17.1  million  during the three  months  ended  September  30, 1998 (the "prior
period").  Of the increase,  approximately  $12.1 million is  attributable to an
increase in direct  marketing  resulting from the  acquisitions  of SK&A and CMG
Direct including a 75% organic increase in Internet  revenues and a decrease in
telemarketing and telefundraising revenues of approximately 19.2%.  Fulfillment
revenue decreased in the current period by approximately $0.5 million due to the
sale of  MFI.  The  decrease  in  telemarketing  and  telefundraising  primarily
resulted from a loss of revenue due to an unsuccessful  attempt by third parties
to unionize  the calling  center.  New  management  has been put in place at the
start of the new fiscal year and have refocused its  priorities.  The Company is
still in the process of opposing certain issues with the union but expects to be
successful in its efforts.

Direct costs of  approximately  $17.8 million in the current period increased by
$8.3 million or 88.4% over direct costs of $9.5 million in the prior period.  Of
the increase,  approximately $9.2 million is attributable to the acquisitions of
SK&A and CMG Direct.  Direct costs for direct and internet  marketing  excluding
the effects of  acquisitions  decreased  by $0.9 million or 9.1% which is due to
the  decrease  in  revenue  in  addition  to a  decrease  in direct  costs  from
fulfillment  due  to the  sale  of  MFI.  The  Company's  direct  costs  consist
principally  of  commissions  paid to use  marketing  lists.  Direct  costs as a
percentage of revenue  increased  from 55.5% in the prior period to 65.6% in the
current  period.  The increase in the direct  costs as a  percentage  of revenue
results from the mix in services sold. Most of the acquisitions made in the past
two years  resulted in a substantial  increase to the list  management  and list
brokerage services.  These services have a high direct cost percentage.  As MSGI
acquires new  companies  and internet  revenues  become a higher  percentage  of
overall  revenue,  management  expects the direct cost  percentage of revenue to
begin to decrease.

Salaries  and  benefits of  approximately  $8.5  million in the  current  period
increased by  approximately  $2.3 million or 37.1% over salaries and benefits of
approximately  $6.2 million in the prior period. Of the increase,  approximately
$2.7  million  is  attributable  to the  acquisitions  of SK&A  and CMG  Direct.
Salaries  and  benefits  relating  to direct and  internet  marketing  excluding
acquisitions increased by approximately $0.5 million or 13.8% due to an increase
in head count to manage current and  anticipated  future growth which was offset
by a decrease in  telemarketing  and  telefundraising  salaries of $0.3 million.
Fulfillment salaries and benefits decreased by approximately $0.7 million due to
sale of MFI.

General and administrative expenses of approximately $2.1 million in the current
period increased by approximately $0.8 million or 57.2% over comparable expenses
of $1.3 million in the prior period. Of the increase, approximately $0.7 million
is  attributable  to the  acquisitions  of SK&A and CMG  Direct.  The  remaining
increase is primarily due to an increase in corporate  expenses of approximately
$0.3 million due to an increase in fees  associated  with the increase in merger
and acquisition activity.

Depreciation  and  amortization  expense of  approximately  $1.1  million in the
current  period  increased  by  approximately  $0.6 million over expense of $0.5
million in the prior period.  This is primarily  attributable  to an increase in
direct and internet  marketing  depreciation and amortization  expense resulting
from the acquisitions of SK&A and CMG Direct.

Net interest expense of  approximately  $500,000 in the current period increased
by approximately  $470,000 over net interest expense of approximately $30,000 in
the prior period  principally due to accrued interest on outstanding  borrowings
relating to the acquisitions of SK&A and CMG Direct.


Capital Resources and Liquidity
- - -------------------------------
Historically,  the Company has funded its operations,  capital  expenditures and
acquisitions primarily through cash flows from operations, private placements of
common and preferred  stock, and its credit  facilities.  At September 30, 1999,
the  Company  had cash and  cash  equivalents  of  $14.7  million  and  accounts
receivable net of allowances of $29.3 million.

The Company  generated  losses from  operations  of $2.4  million in the current
period.  Cash  used in  operating  activities  was $4.0  milllion.  Cash used by
operating  activities  principally  consists  of the net loss and an increase in
trade accounts receivable.

In the current period, net cash of $6.6 million was used in investing activities
consisting primarily of investments in internet companies.  In the prior period,
net cash used in  investing  activities  of $155,214  consisted  of purchases of
property and equipment.  The Company intends to continue to invest in technology
and telecommunications hardware and software.

In the  current  period,  net cash of $22.0  million was  provided by  financing
activities.  Net cash provided by financing  activities consists  principally of
$30.8  million  of net  fees  and  expenses  for the  private  placement  of the
Company's  common stock offset by  repayments of lines of credit of $3.6 million
and repayments on acquisition debt and other notes payable of $5.3 million.

At September 30, 1999, the Company had amounts  outstanding of $1,763,000 on its
lines of credit. The Company had approximately $4,656,000 available on its lines
of credit as of September 30, 1999.

The Company believes that funds on hand, funds available from its operations and
from its unused  lines of credit,  should be adequate to finance its  operations
and  capital  expenditure  requirements,  and  enable  the  Company  to meet its
interest and debt obligations for the next twelve months.

The Year 2000
- - -------------
The Year 2000 issue could result in system failures or  miscalculations  causing
disruption of operations of the companies.  To date, MSGI has  experienced  very
few problems  related to the Year 2000 issue,  and MSGI does not believe that it
has a material exposure problem.

MSGI has  conducted a review of its computer  systems and other  systems for the
purpose of  assessing  its  readiness  for Year 2000,  and is in the  process of
modifying or replacing  those systems which are not Year 2000  compliant.  Based
upon this review, management believes such systems will be compliant by November
1999 for its existing  business-critical  systems. However, if modifications are
not made or completed  timely,  there could be a significant  adverse  impact on
MSGI's operations.

In  addition,  MSGI has  communicated  with its major  vendors and  suppliers to
determine  their state of  readiness  relative to the Year 2000  compliance  and
MSGI's  possible  exposure to Year 2000 issues of such third  parties.  However,
there can be no  guarantee  that the systems of other  companies,  which  MSGI's
systems may rely upon, will be timely converted or representations  made to MSGI
by these  parties are  accurate.  As a result,  the failure of a major vendor or
supplier  to  adequately  address  their  Year  2000  compliance  could  have  a
significant adverse impact on MSGI's operations.

As of the date hereof,  MSGI has incurred  insignificant  costs  (primarily  for
internal labor) related to the identification and evaluation of MSGI's Year 2000
issues  related  to  the  system  applications.  Primarily  as a  result  of the
acquisition  of CMG Direct,  the Company has spent  approximately  $217,000  and
anticipates  spending an additional  $310,000 to become Year 2000  compliant for
its  business-critical  systems prior to the end of November 1999. The estimated
completion date and remaining costs are based upon  management's best estimates,
as well as third party modification plans and other factors.  However, there can
be no guarantee that such estimates are accurate and actual results could differ
from these estimates.


Seasonality  and  Cyclicality:  The  businesses of  telemarketing  and marketing
services  tend to be  seasonal.  Telemarketing  has higher  revenues and profits
occurring in the fourth fiscal  quarter,  followed by the first fiscal  quarter.
This is due to subscription  renewal  campaigns for its performing arts clients,
which  generally begin in the spring time and continue during the summer months.
Marketing  services  tend to have higher  revenues and profits  occurring in the
second fiscal quarter, based on the seasonality of its clients' mail dates.




Item 6 - Exhibits and Reports on Form 8-K
- - -----------------------------------------

a) Exhibits

   Exhibit #      Item                                   Notes
   ---------      ----                                   -----
     10           CIA Purchase Agreement                   A
     20           Press Release                            A
     27           Financial Data Schedule                  A

Notes relating to Exhibits:
A  Filed herewith.

b) Reports on Form 8-K
     None


<PAGE>





                                   SIGNATURES


In accordance  with the  requirements  of the Exchange Act, the  registrant  has
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

                                    MARKETING SERVICES GROUP, INC.
                                   (Registrant)


Date:  November 15, 1999           By: /s/ J. Jeremy Barbera
                                       ---------------------------------------
                                      J. Jeremy Barbera
                                      Chairman of the Board and Chief
                                      Executive Officer

Date:  November 15, 1999           By: /s/ Cindy H. Hill
                                       ---------------------------------------
                                      Cindy H. Hill
                                      Chief Financial Officer



                            STOCK PURCHASE AGREEMENT

                                  by and among

                         MARKETING SERVICES GROUP, INC.,

                                       and

                       CAMBRIDGE INTELLIGENCE AGENCY, INC.

                                       and

            THE SECURITYHOLDERS LISTED ON THE SIGNATURE PAGES HEREOF


                                 October 1, 1999


<PAGE>



                                           -iii-

                               TABLE OF CONTENTS

                                                                          Page

I.    PURCHASE AND SALE......................................................2
    ss.1.1 Terms of Purchase and Sale........................................2
    ss.1.2 Purchase Price....................................................2
    ss.1.3 Option Exchange...................................................5
    ss.1.4 Seller Agreements.................................................7

II.   REPRESENTATIONS AND WARRANTIES........................................  11
      ss.2.1 Certain Representations and Warranties of CIA and the Sellers....11
      ss.2.2 Certain Representations and Warranties of the Purchaser..........35

III.  CERTAIN COVENANTS AND AGREEMENTS......................................38
    ss.3.1 Conduct of Business of CIA.......................................38
    ss.3.2 Corporate Examinations and Investigations........................39
    ss.3.3 Additional Financial Statements..................................40
    ss.3.4 Filings and Authorizations.......................................40
    ss.3.5 Efforts to Consummate the Contemplated Transactions..............41
    ss.3.6 Negotiation with Others..........................................41
    ss.3.7 Notice of Certain Events.........................................42
    ss.3.8 Public Announcements.............................................42
    ss.3.9 Expenses.........................................................43
    ss.3.10Confidentiality..................................................43
    ss.3.11Certain Renewals.................................................44
    ss.3.12MSGI Filings.....................................................44
    ss.3.13The Roll-up......................................................45
    ss.3.14Affiliate Loans..................................................45

IV.   CONDITIONS TO CLOSING.................................................47
    ss.4.1 Conditions to the Obligations of the Parties.....................47
    ss.4.2 Conditions to the Obligations of CIA and the Sellers.............48
    ss.4.3 Conditions to the Obligations of the Purchaser...................49

V.    INDEMNIFICATION.......................................................53
    ss.5.1 Survival of Representations and Warranties.......................53
    ss.5.2 Obligation of the Sellers to Indemnify...........................54
    ss.5.3 Obligation of the Purchaser to Indemnify.........................55
    ss.5.4 Notice and Opportunity to Defend Third Party Claims..............55
    ss.5.5 Limits on Indemnification........................................57
    ss.5.6 Adjustment.......................................................58
    ss.5.7 Exclusive Remedy.................................................59

VI.   SPECIFIC PERFORMANCE; TERMINATION.....................................59
    ss.6.1 Specific Performance.............................................59
    ss.6.2 Termination......................................................59
    ss.6.3 Effect of Termination; Right to Proceed..........................61

VII.  MISCELLANEOUS.........................................................62
    ss.7.1 Notices..........................................................62
    ss.7.2 Entire Agreement.................................................63
    ss.7.3 Waivers and Amendments; Non-Contractual Remedies; Preservation
       of Remedies ........................................................ 63
    ss.7.4 Judicial Proceedings.............................................64
    ss.7.5 Binding Effect; No Assignment....................................65
    ss.7.6 Exhibits.........................................................65
    ss.7.7 Severability.....................................................65
    ss.7.8 Counterparts.....................................................66
    ss.7.9 Third Parties....................................................66
    ss.7.10Further Assurances...............................................66
    ss.7.11Provisions Regarding the Agents..................................67

VIII. DEFINITIONS...........................................................68
      ss.8.1 Definitions....................................................68
      ss.8.2 Interpretations................................................75

SCHEDULE 1.2(d).............................................................78



<PAGE>








                           STOCK PURCHASE AGREEMENT


            THIS STOCK PURCHASE AGREEMENT (this  "Agreement"),  is being made on
this 1st day of October 1999, by and among  MARKETING  SERVICES  GROUP,  INC., a
Nevada  corporation  (the  "Purchaser"  or "MSGI"),  with offices at 333 Seventh
Avenue,  New York,  New York  10001,  CAMBRIDGE  INTELLIGENCE  AGENCY,  INC.,  a
Massachusetts  corporation  with  offices  at  95  Water  Street,  Williamstown,
Massachusetts  01267  ("CIA") and the  securityholders  listed on the  signature
pages of this Agreement (the "Sellers") .

                             W I T N E S S E T H :
            WHEREAS,  immediately  prior to the  Closing,  the  Sellers,  in the
aggregate,  will own,  beneficially  and of record,  all of the issued number of
shares and outstanding capital stock of CIA, which shall consist of an aggregate
of  seventy-three  thousand nine hundred  thirty-six  (73,936)  shares of common
stock, par value $.01 per share (the "CIA Pre-Conversion  Common Stock"),  forty
thousand  eighty-four  (40,084) shares of Series A Convertible  Preferred Stock,
par value $.01 per share (the "CIA Preferred  Stock"),  and options and warrants
to purchase an  aggregate  of  twenty-one  thousand  three  hundred  sixty-three
(21,363)  shares of CIA Common Stock (the "CIA  Options,"  and together with the
CIA  Pre-Conversion  Common Stock and the CIA Preferred  Stock,  the "CIA Common
Stock");


<PAGE>




                                            -4-
     WHEREAS, The Berkshires Capital Investors Limited  Partnership,  a Delaware
limited  partnership ("BCI") and the sole holder of the CIA Preferred Stock, has
elected,  pursuant to Section 7 of the Restated Articles of Organization of CIA,
dated  September 4, 1998, to convert the CIA Preferred Stock into forty thousand
eighty-four  (40,084)  shares of CIA Common Stock,  subject to and in connection
with the Closing (as defined below);

     WHEREAS, the holders of the CIA Options  ("Optionholders")  acknowledge and
agree that the CIA Options  shall be  terminated  and  exchanged  for options to
purchase an aggregate of [twenty-one  thousand one hundred five (21,105)] shares
of Common  Stock,  par value $.01 per  share,  of MSGI (the  "MSGI  Stock")  and
options to purchase an aggregate of two thousand nine hundred  thirteen  (2,913)
shares of CIA Common Stock, subject to the terms and conditions set forth below;
and

     WHEREAS,  the  Purchaser  desires to  acquire  ninety-eight  thousand  four
hundred  seventy  (98,470) shares of CIA Common Stock from the Sellers (the "CIA
Shares"),  and the  Sellers  desire  to sell the CIA  Shares  to the  Purchaser,
subject to the terms and conditions set forth below.

     NOW, THEREFORE,  in consideration of the mutual premises,  representations,
warranties,  and covenants  contained herein,  and intending to be legally bound
hereby, the parties hereto agree as follows:

I.    PURCHASE AND SALE.
      ss.I.1  Terms of Purchase and Sale.
            Subject  to the  terms  and  conditions  of this  Agreement,  at the
Closing, the Sellers shall sell, assign,  transfer,  and convey to the Purchaser
the CIA Shares,  and the Purchaser  shall  purchase and accept from each Seller,
the CIA Shares owned by such Seller, free and clear of any Liens whatsoever.


<PAGE>


      ss.I.2  Purchase Price.
            (a) The aggregate purchase price for the CIA Shares shall be the sum
of (i) One Million Five Hundred Five  Thousand  ($1,505,000)  Dollars  minus the
interest on the Loan Payment (as hereinafter defined), plus (ii) an amount equal
to the product of the Average  Closing Price  multiplied by the number of Escrow
Shares (as  hereinafter  defined),  plus  (iii) the  amount of the Loan  Payment
including  interest  thereon plus (iv) the amount of the  Liability  Payment (as
hereinafter defined) (collectively, the "Purchase Price").

            (b) On or prior to the Closing Date (as  hereinafter  defined),  the
Purchaser,  the Agents (as hereinafter  defined) and an escrow agent selected by
the Purchaser and the Agents ("Escrow Agent") will execute and deliver an escrow
agreement  ("Escrow  Agreement")  substantially  in the form of  Exhibit  1.2(b)
hereto  pursuant to which the  Purchaser  will  deliver to the Escrow  Agent the
number of shares of MSGI Stock with an aggregate  value of One Hundred  Thousand
($100,000)  Dollars (valued at the Average Closing Price,  free and clear of all
commissions,  obligations,  transaction  fees or  stamp  taxes)  rounded  to the
nearest number of whole shares of MSGI Stock (the "Escrow  Shares"),  which will
provide a non-exclusive  source for a period of 18 months  following the Closing
for the  payment  of any  Losses  for which the  Purchaser  may be  entitled  to
indemnification as and to the extent provided in Article V.

            (c) The Purchase Price is payable as follows:

(i)  at the Closing, the Purchaser shall deliver the Escrow Shares to the Escrow
     Agent;


<PAGE>


                  (ii) at the Closing, the Purchaser will deliver to the holders
of the Affiliate Loans (as hereinafter defined) a number of shares of MSGI Stock
equal to the Loan Payment (as hereinafter defined);

                  (iii)  at  the  Closing,   the  Purchaser  shall  either  pay,
discharge  or assume  up to  Forty-Five  Thousand  ($45,000.00)  Dollars  of the
Liabilities  of the  Sellers  listed on  Exhibit  1.2(c)  hereof at the  amounts
specified therein (the "Liability Payment");

                  (iv) at the Closing, the Purchaser will deliver to the Sellers
a number of shares of MSGI Stock and MSGI Options (as hereinafter  defined) (the
"Net  Proceeds")  equal to the  Purchase  Price minus the amounts  paid by Buyer
pursuant to clauses (i) and (ii) above (valued at the Average Closing Price) and
(iii) above; and

                  (v) the Net  Proceeds  shall be  allocated  to the  Sellers in
accordance with each Seller's Percentage Share (as hereinafter defined).


<PAGE>


            (d) Schedule  1.2(d) hereto shall set forth (i) the name and amounts
of each securityholder of CIA prior to the transactions  contemplated hereunder,
(ii) the number of CIA Shares to be sold to the Purchaser  hereunder,  (iii) the
percentage share (the "Percentage  Share") of each Seller in the Net Proceeds of
each stockholder of CIA, (iv) the number of shares of MSGI Stock to be issued to
the Sellers hereunder,  (v) the number of CIA Options to be exchanged hereunder,
(vi) the percentage share (the "MSGI Options  Percentage  Share") of each Seller
in the MSGI  Options  (as  hereinafter  defined),  (vii)  the  number of New CIA
Options (as hereinafter  defined) to be granted hereunder,  (viii) the number of
MSGI Options to be granted  hereunder,  (ix) the vesting  start date and rate of
vesting  for each  optionholder  and (x) the name of each  Seller  who is not an
"accredited investor" (a "Nonaccredited Stockholder") as such term is defined in
Regulation  D under the  Securities  Act of 1933,  as amended  (the  "Securities
Act").  Shares of MSGI Stock delivered at the Closing in payment of Net Proceeds
(the "Transaction Shares") will be valued at the Average Closing Price, free and
clear  of all  commissions,  obligations  or  transaction  fees  or  stamps.  No
fractional  shares of MSGI Stock will be issued,  and the number of  Transaction
Shares  issuable to any Seller  shall be rounded  down to the nearest  number of
whole  shares  of MSGI  Stock.  The  Transaction  Shares  shall  be  subject  to
substantially  the same  terms  and  conditions  as such  Seller's  CIA  Shares,
including  any  restrictions  thereunder  as set forth in  Schedule  1.2(d),  as
evidenced by a Restricted  Stock  Agreement in  substantially  the form attached
hereto as Exhibit 1.2(d). The parties acknowledge and agree that the Transaction
Shares  are  being  issued  pursuant  to the  exemption  from  the  registration
requirements  of the  Securities  Act  provided  in  Section  4(2)  thereof  and
constitute  restricted  securities within the meaning of the Securities Act. The
Sellers may not transfer  the  Transaction  Shares  absent  compliance  with the
provisions of the Securities Act and applicable  state  securities  laws and all
stock certificates  evidencing the Transaction Shares will bear a legend to such
effect.  Notwithstanding  the  foregoing,  if (i) the  number  of  Nonaccredited
Stockholders  shall exceed 35 or (ii) the  Purchaser's  counsel shall  otherwise
determine  that the  issuance  of  Transaction  Shares to all of the  Sellers as
contemplated  herein shall not be exempt from registration  under the Securities
Act, at the Closing the Purchaser may deliver  immediately  available  funds, in
lieu of  Transaction  Shares,  in  respect  of the  Percentage  Share of the Net
Proceeds of that number of  Nonaccredited  Shareholders as shall be necessary in
order to permit the  Purchaser's  counsel to deliver at the  Closing the opinion
provided for in Exhibit 4.2B with respect to compliance  with the Securities Act
of the Contemplated Transactions.  In that event, the Nonaccredited Stockholders
who will  receive  cash in lieu of  Transaction  Shares shall be selected on the
basis that the  Nonaccredited  Stockholders  with the smallest  Percentage Share
will be selected first.

      ss.I.3  Option Exchange.


<PAGE>
            (a)  Terms  of  Option  Exchange.   At  the  Closing,  each  of  the
Optionholders  hereby agrees to surrender for termination and  cancellation  all
CIA Options held by him and, in exchange therefor, (1) the Purchaser shall issue
to such Optionholder new stock options ("MSGI Options") to provide for the right
to purchase,  at a per share  exercise  price of $1.54 and with a vesting  start
date and rate of vesting  as  provided  with  respect  to such  Optionholder  on
Schedule 1.2(d),  the number of shares of MSGI Stock set forth opposite the name
of such Optionholder on Schedule 1.2(d) attached hereto,  which shall be subject
to the terms and conditions  set forth in stock option  agreements to be entered
into by such  Optionholder  and the  Purchaser  ("MSGI  Option  Agreements")  in
substantially  the form  attached  hereto  as  Exhibit  1.3A (the  "MSGI  Option
Exchange"), and (2) CIA shall issue to such Optionholder new stock options ("New
CIA  Options")  to provide for the right to  purchase,  at a per share  exercise
price of $2.03 and with a vesting  start date and rate of  vesting  as  provided
with respect to such  Optionholder on Schedule  1.2(d),  the number of shares of
CIA Common Stock set forth  opposite the name of such  Optionholder  on Schedule
1.2(d) attached  hereto,  subject to the terms and conditions set forth in stock
option  agreements  to be entered  into by such  Optionholder  and CIA ("New CIA
Option  Agreements"),  in substantially the form attached hereto as Exhibit 1.3B
(the "New CIA Option  Exchange,"  together  with the MSGI Option  Exchange,  the
"Option  Exchange").  After the  completion  of the Option  Exchange as provided
herein, all rights held by the Optionholders  under their respective CIA Options
shall be deemed  terminated  and the CIA Options  shall have no further force or
effect.
                  (i) MSGI  Options.  MSGI hereby  agrees that the MSGI  Options
shall be granted to the Optionholders  under the Marketing  Services Group, Inc.
1999  Incentive and  Nonqualified  Stock Option Plan (the "MSGI Stock Plan") and
that the shares of MSGI Stock  issuable  upon  exercise of the MSGI Options (the
"MSGI Option Shares") shall be subject to MSGI's registration  statement on Form
S-8 filed with the Securities  and Exchange  Commission on July 9, 1999 covering
the MSGI Stock Plan. The MSGI Options shall be subject to substantially the same
terms and conditions set forth in the respective option agreements governing the
CIA Options.
                  (ii) New CIA Options.  The New CIA Options shall be subject to
annual vesting in four equal installments commencing on the first anniversary of
the "Vesting  Start Date" set forth  opposite the name of each  Optionholder  on
Schedule 1.2(d) attached  hereto,  the terms and conditions of which shall be as
set forth in the applicable New CIA Option Agreements.
            (b) Exchange Procedures. On the date hereof, each Optionholder shall
surrender the applicable written  agreements,  if any, pursuant to which his CIA
Options were granted by CIA, to CIA for termination and cancellation,  whereupon
(i) the Purchaser shall grant an MSGI Option pursuant to a MSGI Option Agreement
to be executed and delivered by each of the Purchaser and such  Optionholder and
(ii) CIA shall grant a New CIA Option pursuant to a New CIA Option  Agreement to
be executed and delivered by each of CIA and such Optionholder.


<PAGE>

      ss.I.4  Seller Agreements.
            (a) CIA, J. Scott  Hamilton,  Eyal Rimmon and Jean Cazes each agrees
that the  Agreement,  dated as of September 8, 1998,  by and among CIA, J. Scott
Hamilton,  Eyal Rimmon,  and Jean Cazes,  is hereby amended  effective as of the
Closing  Date by  deleting in its  entirety  paragraph  3 thereof  (relating  to
preemptive  rights),  such paragraph to have no further force or effect from and
after the Closing Date, and each of the parties  thereto  release each other and
each of its affiliates and successors  from any and all  obligations  and claims
arising thereunder.
            (b) CIA, BCI and J. Scott Hamilton each agrees that the  Convertible
Preferred Stock Purchase Agreement,  dated as of September 8, 1998, by and among
CIA, BCI and J. Scott Hamilton,  is hereby terminated in its entirety  effective
as of the Closing Date and shall have no further  force or effect from and after
the Closing Date and each of the parties  thereto release each other and each of
its affiliates and successors  from any and all  obligations  and claims arising
thereunder.
            (c) CIA and BCI each agrees that the Registration  Rights Agreement,
dated as of September 8, 1998,  by and between CIA and BCI is hereby  terminated
in its  entirety  and shall have no further  force or effect  from and after the
Closing Date and each of the parties  thereto release each other and each of its
affiliates  and  successors  from any and all  obligations  and  claims  arising
thereunder.


<PAGE>


            (d) BCI hereby gives notice to CIA that it elects to convert  40,084
shares of Series A Convertible Preferred Stock, par value $.01 per share, of CIA
("CIA  Preferred  Stock")  into the same  number of shares of CIA  Common  Stock
effective  as of the  Closing  Date.  In  connection  therewith,  BCI hereby (i)
consents to the transactions contemplated hereby, (ii) waives any and all rights
conferred to it as a holder of CIA Preferred Stock,  (iii) agrees to forfeit its
rights, if any, to any and all accrued but unpaid dividends on the CIA Preferred
Stock, (iv) agrees to release CIA and each of its affiliates and successors from
any and all obligations and claims arising under any agreements  between CIA and
BCI existing prior to the date hereof.
            (e) CIA,  J.  Scott  Hamilton  and BCI each  agrees  that the  Stock
Restriction Agreement, dated as of May 18, 1999, by and between CIA and J. Scott
Hamilton (the  "Hamilton  SRA") is hereby  amended,  effective  upon the Closing
Date,  to (i) reduce the number of Shares (as defined  therein) to the number of
shares  set forth  opposite  the name of J.  Scott  Hamilton  under  the  column
entitled  "CIA Common  Stock Owned Post  Closing"  on Schedule  1.2(d)  attached
hereto and (ii) delete in its entirety Section 8 thereof entitled "Participation
in Sales,"  such  Section to have no further  force or effect from and after the
Closing Date.  CIA and BCI hereby  consent to the sale of the CIA Shares held by
J. Scott Hamilton to Purchaser hereunder and waives their rights under Section 8
of the Hamilton SRA.
            (f) CIA, Eyal Rimmon and BCI each agrees that the Stock  Restriction
Agreement,  dated as of May 18,  1998,  by and  between CIA and Eyal Rimmon (the
"Rimmon SRA") is hereby amended,  effective upon the Closing Date, to (i) reduce
the  number of Shares  (as  defined  therein)  to the number of shares set forth
opposite  the name of Eyal Rimmon  under the column  entitled  "CIA Common Stock
Owned Post Closing" on Schedule  1.2(d)  attached  hereto and (ii) delete in its
entirety  Section 8 thereof entitled  "Participation  in Sales," such Section to
have no further  force or effect  from and after the Closing  Date.  CIA and BCI
hereby  consent to the sale of the CIA Shares held by Eyal  Rimmon to  Purchaser
hereunder and waives their rights under Section 8 of the Rimmon SRA.


<PAGE>


            (g) CIA,  Brian Shin and BCI each agrees that the Stock  Restriction
Agreement,  dated as of May 18,  1998,  by and between  CIA and Brian  Shin,  as
amended by that certain  Mutual Release dated June 28, 1999 (the "Shin SRA," and
collectively  with the Hamilton  SRA and the Rimmon SRA, the "Stock  Restriction
Agreements"), is hereby further amended, effective upon the Closing Date, to (i)
reduce  the number of Shares (as  defined  therein)  to the number of shares set
forth  opposite  the name of Brian Shin under the column  entitled  "CIA  Common
Stock Owned Post Closing" on Schedule  1.2(d) attached hereto and (ii) delete in
its entirety Section 8 thereof entitled  "Participation  in Sales," such Section
to have no further force or effect from and after the Closing Date.  CIA and BCI
hereby  consent  to the sale of the CIA Shares  held by Brian Shin to  Purchaser
hereunder and waives their rights under Section 8 of the Shin SRA.
            (h) CIA and BCI each agrees to consent to and waive their respective
rights under Section 8 to the Stock Restriction Agreements.
            (i) CIA and Peter  Sealey  each  agrees  that the  Restricted  Stock
Agreement,  dated as of August 26, 1999,  by and between CIA and Peter Sealey is
hereby amended,  effective upon the Closing Date, to reduce the number of Shares
(as  defined  therein)  to the number of shares set forth  opposite  the name of
Peter Sealey under the column  entitled "CIA Common Stock Owned Post Closing" on
Schedule 1.2(d) attached hereto.


<PAGE>


            (j) CIA and each of Komali Avadhani, Matthew R. Gray, Mohammad Abdul
Jabbar, Matthew E. Nelson, Paul Teasdale and Sam Levine agree that the Incentive
Stock Option  Agreements,  each dated as of August 16, 1999,  by and between CIA
and each such  Optionholder is hereby amended,  effective upon the Closing Date,
to reduce the number of Shares (as defined  therein) to the number of shares set
forth opposite their  respective names under the column entitled "Shares Subject
to New CIA  Options"  on  Schedule  1.2(d)  attached  hereto  and to change  the
per-share exercise price to $2.03.
      ss.I.5  Closing Date.
            The closing (the "Closing") of the transactions contemplated by this
Agreement  shall take place at the offices of Camhy  Karlinsky & Stein LLP, 1740
Broadway,  16th Floor,  New York,  New York 10019,  on October 1, 1999, or if on
such date the  conditions  specified in Article IV shall not have been satisfied
or waived (other than  conditions  requiring the delivery of the Purchase Price,
the CIA Shares or  closing  certificates  and other  instruments  and  documents
referred  to in Section  4.2(a)(iv)  or  4.3(a)(viii)),  a date  selected by the
Purchaser not later than the fifth business day following such  satisfaction  or
waiver (the "Closing Date"). II. REPRESENTATIONS AND WARRANTIES.
      ss.II.1 Certain Representations and Warranties of CIA and the Sellers. CIA
and each  Seller (but only with  respect to matters set forth below  relating to
such Seller), severally, represent and warrant to the Purchaser as follows:
            (a)   Capitalization.


<PAGE>


                  (i) The  authorized  and  outstanding  shares of each class of
capital stock of CIA is as set forth on Schedule  2.1. At the Closing,  CIA will
not have  outstanding any rights,  warrants or options to acquire  securities of
CIA or any  convertible or  exchangeable  securities and, other than pursuant to
this Agreement,  no person will have any right to acquire any securities of CIA.
All of the issued and outstanding  shares of capital stock of CIA have been duly
authorized  and duly and validly  issued and are fully paid and  non-assessable,
and none were issued in  violation  of any  preemptive  rights,  rights of first
refusal or other contractual or legal restrictions of any kind.
            (b) Title to the CIA Shares.  At the Closing,  each Seller shall own
and hold good and marketable  title to its CIA Shares free and clear of any Lien
of any kind. Upon consummation of the Contemplated  Transactions (as hereinafter
defined) in accordance herewith, the Purchaser will own the CIA Shares, free and
clear of any Lien.


<PAGE>


            (c) Authority  Relative to this  Agreement.  CIA and each Seller has
full power,  capacity and  authority to execute and deliver this  Agreement  and
each other  Transaction  Document to which it is a party and to  consummate  the
transactions contemplated hereby and thereby (the "Contemplated  Transactions").
The  execution  and  delivery  of this  Agreement  and the  consummation  of the
Contemplated Transactions to which CIA and each Seller is a party have been duly
and validly  authorized  by CIA or such Seller and no other  proceedings  on the
part of CIA or such Seller (or any other  person) are necessary to authorize the
execution  and  delivery  by  CIA  or  such  Seller  of  this  Agreement  or the
consummation of the  Contemplated  Transactions to which CIA or such Seller is a
party.  This  Agreement  has been,  and at the  Closing,  the other  Transaction
Documents  to which CIA and any  Seller  is a party  will  have  been,  duly and
validly  executed and  delivered by CIA or such Seller,  and (assuming the valid
execution and delivery  thereof by the other parties  thereto)  constitutes,  or
will at the Closing  constitute,  the legal, valid and binding agreements of CIA
and such Seller enforceable against CIA and such Seller in accordance with their
respective  terms except as such  obligations  and their  enforceability  may be
limited  by  applicable   bankruptcy   and  other  similar  Laws  affecting  the
enforcement of creditors'  rights  generally and except that the availability of
equitable  remedies is subject to the  discretion  of the court before which any
proceeding therefor may be brought (whether at law or in equity).

            (d) No Conflicts;  Consents. The execution, delivery and performance
by CIA and each Seller of this Agreement and each other Transaction  Document to
which they or it is a party, the  consummation of the Contemplated  Transactions
to which CIA and each Seller is a party or the contemplated change of control of
the  stock  ownership  of  CIA,  will  not  (i)  violate  any  provision  of the
certificate of  incorporation  or by-laws (or comparable  instruments) of CIA or
any Affiliate thereof; (ii) require the Sellers, CIA or any Affiliate thereof to
obtain any  consent,  approval or action of or waiver  from,  or make any filing
with, or give any notice to, any Governmental  Body or any other person,  except
as set forth on Schedule 2.1(d) (the "Sellers Required Consents");  (iii) if the
Sellers Required Consents are obtained prior to Closing,  violate, conflict with
or  result in a breach  or  default  under  (after  the  giving of notice or the
passage of time or both),  or permit the  termination of, any Contract of a type
required  to be  listed on  Schedule  2.1(m)  to which  any  Seller,  CIA or any
Affiliate  thereof is a party or by which any of them or any of their Assets may
be bound or subject,  or result in the  creation of any Lien upon the CIA Shares
or upon any of the Assets of CIA or any Affiliate  thereof pursuant to the terms
of any such Contract;  (iv) if the Sellers Required  Consents are obtained prior
to  Closing,  violate  any Law or Order of any  Governmental  Body  against,  or
binding upon, any Seller,  CIA or any Affiliate thereof or upon their respective
Assets or the  Business;  or (v) if the Sellers  Required  Consents are obtained
prior to  Closing,  violate or result in the  revocation  or  suspension  of any
Permit.


<PAGE>


            (e)  Corporate  Existence and Power.  (i) CIA is a corporation  duly
organized,  validly  existing  and  in  good  standing  under  the  laws  of its
jurisdiction  of  organization,  and has all  requisite  powers and all material
Permits  required  to  carry  on the  Business  as now  conducted.  CIA is  duly
qualified  to do business as a foreign  corporation  and is in good  standing in
each  jurisdiction  where the character of the property owned or leased by it or
the nature of its activities makes such qualification  necessary.  CIA does not,
directly or indirectly, own any interest or investment in any other person.
            (f) Charter Documents and Corporate Records. (i) CIA and the Sellers
have  heretofore  delivered to the  Purchaser  true and  complete  copies of the
certificate  of   incorporation,   by-laws  and  minute  books,   or  comparable
instruments,  of CIA as in effect  on the date  hereof.  The stock and  transfer
books  (or  comparable  instruments)  of CIA have  been  made  available  to the
Purchaser for its inspection and are true and complete.
                  (ii) All financial,  business and accounting  books,  ledgers,
accounts and official and other  records  relating to CIA have been properly and
accurately  kept and  completed  in all  material  respects,  and  there  are no
material inaccuracies or discrepancies contained or reflected therein.


<PAGE>


            (g)  Financial  Information.  CIA and the  Sellers  have  previously
furnished  to the  Purchaser  true  and  complete  copies  of (i) the  unaudited
financial statements at and for the twelve-month periods ended December 31, 1998
and December 31, 1997 of CIA (collectively,  the "Annual Statements"),  (ii) the
unaudited  financial  statements for the six-month period ended June 30, 1999 of
CIA (the "Interim  Statements"),  and (iii) all management  letters,  management
representation  letters and attorney audit response letters issued in connection
with the  Annual  Statements.  The  Annual  Statements  have  been  prepared  in
accordance with GAAP consistently applied, as set forth in the notes thereto, by
Umlauf  &  Dunn,  P.C.  (without  qualification  in the  report  thereof).  Each
delivered  financial statement presents fairly the financial position of CIA, as
of its date, and its earnings,  changes in stockholders'  (or partners')  equity
and cash flow for the periods then ended.  Each  delivered  balance  sheet fully
sets forth all Assets and  Liabilities  of CIA  existing  as of its date  which,
under  GAAP,  should be set  forth  therein,  and each  delivered  statement  of
earnings  sets forth the items of income and expense of CIA which should  appear
therein under GAAP.
            (h)  Liabilities.  Except  as  and to the  extent  reflected  in the
applicable  balance  sheet (the  "Latest  Balance  Sheet") at June 30, 1999 (the
"Latest Balance Sheet Date") referred to in Section 2.1(g), CIA did not have, as
of the Latest  Balance Sheet Date, any  Liabilities  or obligations  (other than
obligations of continued  performance  under Contracts and other commitments and
arrangements entered into in the ordinary course of the Business); and except as
described in Schedule 2.1(h) hereto,  CIA has not incurred any Liabilities since
the Latest  Balance  Sheet  Date  except (i)  current  Liabilities  for trade or
business  obligations  incurred  in  connection  with the  purchase  of goods or
services  in the  ordinary  course  of the  Business  and  consistent  with past
practice,  (ii)  Liabilities  reflected  on any  balance  sheet  included in the
Interim  Statements,  (iii) Liabilities or obligations of continued  performance
under Contracts and other commitments entered into in the ordinary course of the
Business, and (iv) Liabilities incurred since the date of the Interim Statements
in the ordinary course of the Business and consistent with past practices


<PAGE>


            (i)  Receivables.  Except to the extent of the amount of the reserve
for doubtful  accounts  reflected in the Latest Balance Sheet or as set forth in
Schedule  2.1(i),  all  the  Receivables  of  CIA  reflected  therein,  and  all
Receivables  that have  arisen  since the  Latest  Balance  Sheet  Date  (except
Receivables  as have been collected  since such date) are valid and  enforceable
claims,  and constitute bona fide  Receivables  resulting from the sale of goods
and services in the ordinary course of the Business. The Receivables are subject
to no valid  defenses,  offsets,  returns,  allowances  or  credits of any kind.
Except for Receivables or as set forth in Schedule 2.1(i),  CIA has not made any
loan or advance to any person.
            (j) Inventories. Schedule 2.1(j) sets forth a true and complete list
of Inventory by category as of the date hereof.  All Inventory consists of items
which  are good and  merchantable  and of a  quantity  and  quality  usable  and
saleable in the ordinary course of the Business consistent with past practice.
            (k) Absence of Certain  Changes.  (i) Since the Latest Balance Sheet
Date,  except as set forth in this Agreement or disclosed in Schedule  2.1(k) or
reflected  in the Interim  Statements,  CIA has  conducted  the  Business in the
ordinary course consistent with past practices and there has not been:

     (A) Any  material  adverse  change in the  condition of the Business or any
event,  occurrence or  circumstance  that could  reasonably be expected to cause
such a material adverse change;

     (B) Any transaction or Contract with respect to the purchase,  acquisition,
lease,  disposition or transfer of any Assets or to any capital  expenditure (in
each case,  other than in the ordinary course of the Business in accordance with
past practice);


<PAGE>


     (C) Any  declaration,  setting  aside or payment of any  dividend  or other
distribution with respect to any shares of capital stock of CIA; (D) Any damage,
destruction  or other  casualty  loss  (whether  or not  covered by  insurance),
condemnation or other taking  affecting the Assets of CIA to the extent material
to CIA;  (E) Any  material  change in any  method of  accounting  or  accounting
practice by CIA; (F) Any  material  increase in the  compensation  payable or to
become payable to any officer, stockholder, director, partner, consultant, agent
or full-time  employee of CIA, or any alteration in the benefits  payable to any
such person thereof; (G) Any material adverse change in the relationships of CIA
with its customers,  suppliers and vendors; or (H) Except in the ordinary course
of the  Business,  consistent  with past  practice,  any  payment,  directly  or
indirectly,  of any Liability  before the same became due in accordance with its
terms. (ii) Except as set forth on Schedule 2.1(k), CIA has no Liability that is
past due.


<PAGE>


            (l)  Properties.  (i)  Schedule  2.1(l)A  sets forth an accurate and
complete list and description (by owner) of all real property owned or leased by
CIA (the "Real Property"). CIA has good, marketable and insurable fee simple (or
leasehold)  title to the Real  Property,  free and  clear of all Liens and other
title defects of any nature  whatsoever,  except (A) real estate Taxes  (general
and specific) not yet due and payable, or (B) easements, covenants, restrictions
and other similar encumbrances of record listed on Schedule 2.1(l)A which do not
interfere in any material respect with the use of the Real Property or impair in
any material respect the conduct of the Business  (collectively,  the "Permitted
Liens").  Schedule  2.1(l)A also sets forth with respect to such Real Property a
list of all title insurance  policies,  deeds,  appraisal  reports,  surveys and
environmental  reports  held or  controlled  by CIA,  copies of which  have been
provided  to the  Purchaser.  Except  as set  forth  in  Schedule  2.1(l)A,  all
structures  and  buildings  of the  Business  are in  good  operating  condition
(subject to normal wear and tear) with no  structural  or other defects known to
CIA that could  interfere  in any  material  respect  with the  operation of the
Business,  are located within applicable boundary lines and are suitable for the
purposes for which they are currently  used. The Business is not in violation in
any  material  respect  of  any  building,   zoning,   anti-pollution,   health,
occupational  safety or other Law or any Order or Permit in respect of such Real
Property,  structures and buildings. Except as disclosed on Schedule 2.1(l)A, no
person,  other  than CIA,  has any right to  occupy or  possess  any of the Real
Property or any such structures or buildings.


<PAGE>


                  (ii) CIA has good and marketable  title to (or valid leasehold
interest in) all personal  property used in the Business,  free and clear of all
Liens except as disclosed in Schedule  2.1(l)B.  The  machinery,  equipment  and
other tangible  personal  property  constituting  a part of the Assets  (whether
owned  or  leased),  have  been  well-maintained  in  accordance  with  industry
standards,  are in good  condition and repair  (subject to normal wear and tear)
and are  adequate in quantity  and quality for the  operation of the Business as
presently conducted. Schedule 2.1(l)B contains a list and description (by owner)
of all (A) equipment and (B) other tangible personal property of CIA with a book
value (before  depreciation) of $20,000 or more. Prior to the Closing, CIA shall
acquire good and marketable title to all personal  property used in the Business
that,  on the date  hereof,  is leased by CIA from any  Affiliate  of CIA or any
Seller.
            (m)  Contracts.  (i)  Schedule  2.1(m)  sets forth an  accurate  and
complete  list of all  Contracts  to which  CIA is a party or by which it or its
Assets are bound or subject,  except only for Contracts with persons who are not
Affiliates  of CIA or the  Sellers  relating  solely to the  purchase or sale of
property or services by CIA in the  ordinary  course of the  Business  which (1)
require CIA to make or receive  payments not in excess of $50,000 and (2) have a
remaining  term of less than twelve (12) months on the date of this Agreement or
are  terminable  by CIA without  penalty  during such  period.  True and correct
copies of all written  Contracts  listed on such  Schedule and  summaries of the
material  provisions of all oral  Contracts so listed have been delivered to the
Purchaser.


<PAGE>


                  (ii) All  Contracts  listed  on  Schedule  2.1(m)  are  valid,
subsisting, in full force and effect and binding upon CIA, and, to the knowledge
of CIA, the other parties thereto in accordance with their terms.  Except as set
forth in Schedule  2.1(m),  CIA is not in default (or alleged default) under any
such  Contract in any  material  respect,  nor, to the  knowledge of CIA, is any
other party thereto in default thereunder in any material respect,  nor does any
condition exist that with notice or the lapse of time or both would constitute a
material  default  (or give  rise to a  termination  right)  thereunder.  To the
knowledge  of CIA,  none of the other  parties to any such  Contract  intends to
terminate  or  materially  alter  the  provisions   thereof  by  reason  of  the
Contemplated Transactions or otherwise. Since the Latest Balance Sheet Date, CIA
has not waived any material right under any such Contract, materially amended or
extended any such Contract or terminated or failed to renew (or received  notice
of termination or failure to renew with respect to) any such Contract.

            (n) Intangible Property.  Schedule 2.1(n) sets forth all trademarks,
registered copyrights, service marks and trade names (by owner) owned or used by
CIA, all  applications  for any of the  foregoing,  and all permits,  grants and
licenses or other rights running to or from any of such parties  relating to any
of the foregoing, and there are no other trademarks,  copyrights,  service marks
and trade names (the  "Intellectual  Property  Rights") that are material to the
Business.  The  Contemplated  Transactions  will not adversely affect the right,
title and interest of CIA in and to the Intellectual  Property Rights.  To CIA's
best knowledge,  the Intellectual Property Rights do not infringe on or conflict
with the rights or intellectual property of third parties.


<PAGE>


            (o) Claims and Proceedings.  There are no outstanding  Orders of any
Governmental Body against or involving CIA or the Business.  Except as set forth
on Schedule  2.1(o) or as  reflected  in the most  recent loss runs  provided to
Buyer under Section 2.1(s), there are no actions, suits, claims or counterclaims
or   legal,   administrative   or   arbitral   proceedings   or   investigations
(collectively,  "Claims")  (whether or not the defense thereof or Liabilities in
respect  thereof are covered by  insurance),  pending or  threatened on the date
hereof,  against or involving  CIA, any of its Assets or the Business.  Schedule
2.1(o) also indicates  those Claims for which the defense thereof or Liabilities
in respect  thereof are covered by  insurance.  At the Closing  there will be no
such Claims pending or, to the knowledge of CIA,  threatened,  other than Claims
that, individually or in the aggregate, could not reasonably be expected to have
a material adverse effect on the Condition of the Business.  Except as set forth
on Schedule  2.1(o),  to the  knowledge of CIA, on the date hereof,  there is no
fact,  event or circumstance  that would give rise to any uninsured Claim. As of
the Closing,  there will exist no such fact, event or circumstance  known to CIA
that would give rise to any Claim that,  if pending or threatened on the Closing
Date,  could  reasonably  be expected to have a material  adverse  effect on the
Condition  of the  Business.  All  notices  required  to have been  given to any
insurance  company  listed as  insuring  against any Claim set forth on Schedule
2.1(o)  have been  timely and duly given  and,  except as set forth on  Schedule
2.1(o) or the most recent loss runs referred to above, no insurance  company has
asserted  that such Claim is not covered by the  applicable  policy  relating to
such Claim. There are no Claims pending or, to the knowledge of CIA,  threatened
that would give rise to any right of indemnification on the part of any partner,
director or officer of CIA, or the heirs,  executors or  administrators  of such
any partner, director or officer, against CIA.

     (p)  Taxes.  (i)Except  as set forth in  Schedule  2.1(p):  (A) CIA and any
combined; consolidated, unitary or affiliated

group of which CIA has been a member prior to the Closing Date have timely filed
or, if not yet due, will timely file all Tax Returns  required to be filed by it
for all taxable  periods ending on or before the Closing Date, and have supplied
all such Tax Returns to MSGI,  and all such Tax  Returns  are true,  correct and
complete;


<PAGE>


     (B) CIA and any  combined;  consolidated,  unitary or  affiliated  group of
which CIA has been a member  prior to the Closing  Date have paid or, if payment
is not yet due, will, on or before the Closing Date, pay to the  appropriate Tax
Authority or have established,  in accordance with GAAP and consistent with past
practice,  accruals that are reflected on the Interim Statements for the payment
of, all Taxes of CIA for all  taxable  periods  ending on or before the  Closing
Date;

     (C) no extension of time has been  requested or granted for CIA to file any
Tax  Return  that has not yet been filed or to pay any Tax that has not yet been
paid and CIA has not granted a power of attorney that remains  outstanding  with
regard to any Tax matter;

     (D) CIA has not received notice of a determination  by a Tax Authority that
Taxes  are  owed  by  it  (such  determination  to  be  referred  to  as a  "Tax
Deficiency")  and, to the knowledge of CIA or the Sellers,  no Tax Deficiency is
proposed or threatened;

     (E) all Tax Deficiencies  have been paid or finally settled and all amounts
determined by settlement to be owed have been paid;

     (F)  there  are  no  Tax  Liens  on or  pending  against  CIA or any of its
properties;

     (G) there are no presently  outstanding  waivers or  extensions or requests
for waivers or  extensions  of the time  within  which a Tax  Deficiency  may be
asserted or assessed;

     (H) no issue has been  raised  in any  examination,  investigation,  audit,
suit,  action,  claim or proceeding  relating to Taxes (a "Tax Audit") which, by
application of similar principles to any past,  present or future period,  would
result in a Tax Deficiency for such period;

     (I) there are no pending or, to the knowledge of CIA, threatened Tax Audits
of CIA;


<PAGE>


     (J) CIA has not ever been  required  to include  in income  any  adjustment
pursuant  to  Section  481 of the Code or  pursuant  to a closing  agreement  as
defined  in  Section  7121 of the Code  and no Tax  Authority  has ever  made or
proposed any such adjustment;

     (K) CIA does not own any property  that is tax-exempt  use property  within
the  meaning  of  Section  168(b) of the Code or that is  described  in  Section
168(f)(8)  of the Internal  Revenue Code as in effect prior to its  amendment by
the Tax Reform Act of 1986;

     (L) CIA is not a party to any arrangement to which Section 280G of the Code
could under any circumstances apply;

     (M) CIA has not filed a consent  pursuant to Section  341(f) of the Code or
agreed for Section 341(f)(2) to apply to the disposition of any asset;

     (N) CIA is not now  and has  never  been  (1) an  includable  member  of an
"affiliated  group"  within the  meaning of Section  1504(a) of the Code,  (2) a
member of any  consolidated,  combined or unitary Tax Return filing group, (3) a
party  to an  agreement  that  obligates  it to make  any  payment  computed  by
reference to the Taxes,  taxable income or tax losses of any other person, (4) a
personal holding company as defined in Section 542 of the Code, (5) the owner of
an interest in an entity that is or is treated as a real estate investment trust
as defined in Section  856 of the Code or foreign  personal  holding  company as
defined  in  Section  552(a) of the Code,  (6) a United  States  shareholder  as
defined in Section  951(b) of the Code or a controlled  foreign  corporation  as
defined in Section 957 of the Code or (7) a United States real property  holding
company within the meaning of Section 897(c)(2) of the Code;


<PAGE>


     (O) CIA does not have any deferred  intercompany  gains or losses that have
not been fully taken into  income for income Tax  purposes,  including  any such
gain  resulting  from  the   transactions   contemplated  by  the   Contemplated
Transactions;

     (P) there are no transfer or other Taxes imposed by any jurisdiction on CIA
or the Purchaser by virtue of the Contemplated Transactions;

     (Q) no claim has been made by any Tax Authority  that CIA is subject to Tax
in a jurisdiction in which it is not then paying Tax of the type asserted; and

     (R) CIA will not have any liability for the Taxes of any other Person under
Treasury  Regulation  1.1502-6  (or any  similar  provision  of state,  local or
foreign law) as a transferee, by contract or otherwise.

Each  reference  to a  provision  of the Code in this  Section  2.1(p)  shall be
treated for state and local Tax  purposes as a reference to analogous or similar
provisions of state and local law.


<PAGE>


                  (ii)  Schedule  2.1(p)  contains  (A) a schedule of the filing
dates of all Tax Returns  required to be filed by CIA, (B) a description  of all
past Tax Audits  involving CIA, (C) a list of all elections made by CIA relating
to Taxes,  (D) a description of the accounting  methods  employed by CIA and any
changes in such  accounting  methods that  occurred  during a year for which the
statute of limitations  remains open, (E) a schedule of the amortization  period
and annual  amortization  deductions for each item subject to amortization and a
description  of the asset or other item that is subject to  amortization  (e.g.,
loan issuance costs), and (F) a schedule of the Tax attributes of CIA (including
but  not  limited  to net  operating  and  capital  losses  and  investment  and
alternative minimum tax credits), together with a description of all limitations
to which such Tax attributes are subject (e.g.,  limitations or separate  return
limitation  year  restrictions  under ss.  382 of the Code)  that can be carried
forward to a taxable  year ending  after  1998.  Except as set forth in Schedule
2.1(p),   CIA  has  retained  all  supporting   and  backup  papers,   receipts,
spreadsheets and other information  necessary for (A) the preparation of all Tax
Returns  that have not yet been  filed  and (B) the  defense  of all Tax  Audits
involving  taxable periods either ending on or during the six (6) years prior to
the Closing Date or from which there are unutilized net operating loss,  capital
loss or investment tax credit carryovers.
                  (iii)  Except  as  set  forth  in  Schedule  2.1(p),  CIA  has
collected  and  has  remitted,  or  prior  to the  Closing  will  remit,  to the
appropriate  Tax Authority  all sales and use or similar Taxes  required to have
been collected on or prior to the Closing Date and have been furnished  properly
completed exemption certificates for all exempt transactions. CIA has maintained
and has in its  possession  all  records,  supporting  documents  and  exemption
certificates required by applicable sales or use Tax statutes and regulations to
be retained in connection  with the  collection  and remittance of sales and use
Taxes for all periods up to and including the Closing Date.


<PAGE>


            (q)  Employee  Benefits  Plans.  (i) Except as set forth on Schedule
2.1(q),  neither the Sellers,  CIA nor any Affiliate thereof,  nor the Business,
nor any portion of the Business (all of the above  hereinafter  individually and
collectively  called  the  "Entity"),  nor any other  company  or  entity  which
together with the Entity constitutes a member of the Entity's "controlled group"
or "affiliated service group" (within the meaning of Sections 4001(a)(14) and/or
(b) of ERISA and/or Sections 414(b),  (c), (m) or (o) of the Code (such group or
groups  hereinafter  referred to individually and collectively as the "Group")),
has at any time adopted or maintained,  or has any present or future  obligation
to contribute to or make payment under (A) any employee benefit plan (as defined
in Section 3(3) of ERISA),  (B) any other  benefit  plan,  program,  contract or
arrangement of any kind whatsoever (whether for the benefit of present,  former,
retired or future employees, officers, directors or consultants of the Entity or
the Group, or for the benefit of any other person or persons) including, without
limitation,  arrangements  providing for contributions,  benefits or payments in
the event of a change of  ownership or control in whole or in part of the Entity
or the Group, or with respect to disability, relocation, child care, educational
assistance, deferred compensation,  pension, retirement, profit sharing, thrift,
savings,  stock  ownership,  stock  bonus,  restricted  stock,  health,  dental,
medical, life, hospitalization,  stock purchase, stock option, incentive, bonus,
sabbatical leave, vacation, severance or other contribution,  benefit or payment
of any kind, or (C) any employment, consulting, service or other contract of any
kind  whatsoever  (all such  employee  benefit  plans and other  benefit  plans,
programs, contracts or arrangements and such employment,  consulting, service or
other Contracts  hereinafter  individually and collectively called the "Employee
Benefit  Plan(s)").  No Entity  and no member of the Group is or has at any time
been obligated to contribute to any Employee Benefit Plan subject to Title IV of
ERISA.  No  Entity  and no  member of the  Group  has  completely  or  partially
withdrawn from any  "multiemployer  plan" within the meaning of Section 3(37) of
ERISA.


<PAGE>




                  (ii) In  addition,  except  as set  forth in  Schedule  2.1(q)
hereof,  to the best  knowledge of CIA and the  Sellers,  (A) there have been no
"prohibited  transactions" within the meaning of Section 406 of ERISA or Section
4975 of the Code with  respect  to any of the  Employee  Benefit  Plans;  (B) no
Liability  has been or is expected to be incurred by the Entity or any member of
the Group  under Title IV of ERISA with  respect to any  Employee  Benefit  Plan
currently or formerly  maintained by any of them;  (C) any and all amounts which
the Entity or any member of the Group is  required  to pay as  contributions  or
otherwise  to, or with  respect to the Employee  Benefit  Plans have been timely
made;  (D) no  Employee  Benefit  Plan has  incurred  any  "accumulated  funding
deficiency"  (as  defined in Section  302 of ERISA and Section 412 of the Code),
whether or not  waived,  and  neither the Entity nor any member of the Group has
provided, or is required to provide, security to any Employee Benefit Plan which
is  subject  to Title IV of ERISA or  otherwise;  (E) the  current  value of all
"benefit  liabilities"  within the meaning of Section 4001(a)(16) of ERISA under
each  Employee  Benefit Plan which is subject to Title IV of ERISA or otherwise,
does not exceed the current  value of the assets of such  Employee  Benefit Plan
allocable to such benefit  liabilities;  (F) each of the Employee  Benefit Plans
has been operated and  administered in accordance with all applicable  Laws; (G)
each of the Employee  Benefit Plans which is intended to be  "qualified"  within
the meaning of Sections 401(a) and 501(a) of the Code has been determined by the
IRS to be so  qualified  and  continues  to be so  qualified;  (H)  there are no
pending,  threatened or anticipated Claims involving any of the Employee Benefit
Plans; (I) the Entity and the Group have not incurred and do not expect to incur
any withdrawal  liability with respect to a multiemployer  plan under Subtitle E
of Title IV of ERISA;  (J) no notice of a "reportable  event" within the meaning
of  Section  4043 of ERISA has been  required  to be filed  with  respect to any
Employee  Benefit Plan;  (K) neither the Entity nor any member of the Group is a
party to, or participates in, or has any Liability or contingent  Liability with
respect to any  multiemployer  plan;  (L) neither the  execution and delivery of
this  Agreement  nor the  consummation  of the  Contemplated  Transactions  will
accelerate  benefits or any payments  under any Employee  Benefit Plan;  and (M)
neither the Entity nor any member of the Group has any  commitment to create any
additional Employee Benefit Plan, or to amend any Employee Benefit Plan so as to
increase benefits thereunder.
                  (iii) Schedule  2.1(q)  identifies all Employee  Benefit Plans
covering  current,  former  or  retired  employees,   officers,   directors  and
consultants of the Entity and the Group (the "Entity Plans"). A true and correct
copy of each of the Entity Plans (and all amendments thereto,  whether currently
effective or to become  effective at a later date) listed on Schedule 2.1(q) and
all contracts relating thereto,  or to the funding thereof  (including,  without
limitation,  all trust agreements,  insurance contracts,  investment  management
agreements, subscription and participation agreements, administration and record
keeping  agreements) have been provided to the Purchaser.  All Entity Plans have
at all times been  established  and  maintained in accordance  with their terms.
Each Entity Plan can be  unilaterally  terminated  without  penalty by CIA on no
more than sixty (60) days'  notice.  In the case of any Entity Plan which is not
in written form, an accurate  description  of such Entity Plan has been provided
to the  Purchaser.  A true and correct  copy of the most recent  annual  report,
actuarial report, summary plan description,  and IRS determination letter and/or
ruling with respect to each such Entity Plan,  and a current  schedule of assets
(and the fair market value thereof  assuming  liquidation  of any asset which is
not  readily  tradeable)  held with  respect to any funded  Entity Plan has been
provided  to the  Purchaser,  and there  have been no  material  changes  in the
financial  condition  in the  respective  Entity  Plans  (or  other  information
provided  hereunder) from that stated in such annual report,  actuarial  reports
and schedule of assets.


<PAGE>


            (r)  Employee-Related  Matters.  (i) Schedule 2.1(r) contains a true
and correct list of all directors,  officers,  partners, full-time employees and
consultants of CIA, including any agreement relating thereto,  and a description
of the rate and nature of all  compensation  payable by CIA to each such person.
Schedule 2.1(r) also contains an accurate description of all existing severance,
accrued vacation policies or retiree benefits of any current or former director,
officer, partner, employee or consultant (to the extent not included in Schedule
2.1(q)).  Except as set forth on such  Schedule,  the  employment  or consulting
arrangement  of all such persons is,  subject to applicable  Laws  involving the
wrongful termination of employees, terminable at will.


<PAGE>


                  (ii) Except as set forth in Schedule 2.1(r),  (A) CIA is not a
party to any Contract with any labor organization or other representative of its
employees; (B) there is no unfair labor practice charge or complaint pending or,
to the knowledge of CIA, threatened against CIA; (C) CIA has not experienced any
labor strike,  slowdown,  work stoppage or similar  material  labor  controversy
within the past three (3) years; (D) no representation  question has been raised
respecting any of CIA's employees  working within the past three (3) years, nor,
to the  knowledge of CIA,  are there any  campaigns  being  conducted to solicit
authorization   from  any  such   employees  to  be  represented  by  any  labor
organization;  (E) no Claim before any Governmental Body brought by or on behalf
of any such employee,  prospective  employee,  former employee,  retiree,  labor
organization or other  representative  of any such person, is pending or, to the
knowledge  of  CIA,  threatened  against  CIA;  (F) CIA is not a  party  to,  or
otherwise bound by, any Order relating to its employees or employment practices;
and (G) except with respect to ongoing  disputes of a routine  nature  involving
immaterial  amounts,  CIA has paid in full to all of their  employees all wages,
salaries, commissions,  bonuses, benefits and other compensation due and payable
to such employees.


<PAGE>


            (s) Insurance.  Schedule  2.1(s) sets forth a true and complete list
of all insurance  policies,  fidelity and surety bonds and  fiduciary  liability
policies  (the  "Insurance   Policies")   covering  the  Assets,  the  Business,
operations,  employees,  officers  and  directors  of CIA and true and  complete
copies of all such  Insurance  Policies  have been  delivered to the  Purchaser.
Schedule  2.1(s) also sets forth (i) with respect to each  Insurance  Policy the
applicable deductible amounts and any material limitations to coverage, (ii) any
letter of credit  relating to any such Insurance  Policy and all inspections and
reports delivered to CIA by any insurer with respect to such Insurance Policies,
copies  of which  have  been  delivered  to the  Purchaser  and (iii) a true and
complete list of Claims made in respect of Insurance  Policies  during the three
years prior to the date  hereof.  True and correct  copies of all loss runs with
respect to such period have been delivered to the Purchaser. Except as set forth
in Schedule 2.1(s), there is no Claim by CIA pending under any of such Insurance
Policies as to which  coverage  has been  questioned,  denied or disputed by the
underwriters of such Insurance Policies or requirement by any insurer to perform
work which has not been  satisfied.  No  premiums  payable  under the  Insurance
Policies are overdue and CIA is otherwise in compliance in all material respects
with the terms and  conditions  of all such  Insurance  Policies.  All Insurance
Policies are in full force and effect.  The  insurance in effect with respect to
the Real  Property  is in an amount of the full  replacement  value of such Real
Property, including the buildings and improvements thereon. CIA does not know of
any threatened  termination of, premium increase with respect to, or uncompleted
requirements  under any  Insurance  Policy.  No premiums  are or will be payable
under Insurance  Policies after the Closing in respect of insurance provided for
periods prior to the Closing Date.
            (t)  Compliance  with Laws.  CIA is not in violation in any material
respect of any material order, judgment,  injunction,  award, citation,  decree,
consent decree or writ (collectively,  "Orders"),  or any material law, statute,
code, ordinance, rule, regulation or other requirement  (collectively,  "Laws"),
of any government or political  subdivision  thereof,  whether  federal,  state,
local or foreign,  or any agency or  instrumentality  of any such  government or
political subdivision,  or any court or arbitrator (collectively,  "Governmental
Bodies") affecting or relating to its Assets or the Business.
            (u) Permits. CIA has obtained all licenses,  permits,  certificates,
certificates   of   occupancy,   orders,   authorizations   and   approvals   of
(collectively,  "Permits"), and have made all required registrations and filings
with,  any  Governmental  Body that are material to the conduct of the Business.
All Permits  material to the Business  are listed on Schedule  2.1(u) and are in
full force and  effect;  no  material  violations  are or have been  recorded in
respect of any Permit; and no proceeding is pending or, to the knowledge of CIA,
threatened to revoke or limit any Permit.  Except as listed on Schedule  2.1(u),
no Permit will terminate by reason of the Contemplated Transactions.


<PAGE>


            (v)  Environmental  Matters.  (i) Except as  disclosed  in  Schedule
2.1(v), there has been, directly or indirectly, no use, manufacture, generation,
refining, storage,  transport,  disposal or treatment of Hazardous Substances by
or on behalf of CIA (or, to the knowledge of CIA, any  predecessor in interest),
or any Release at, on or under any Real Property by or on behalf of CIA , or, to
the knowledge of CIA, by any other person, in violation of any Environmental Law
or which would require remedial action under any Environmental  Law; to the best
of CIA's  knowledge,  neither  CIA nor the Sellers  has  contaminated  the soil,
ground water or surface  water of such Real  Property,  and to the  knowledge of
CIA, none of the soil, ground water or surface water of such Real Property is or
has been contaminated by any Release.
                  (ii) Except as disclosed in Schedule 2.1(v), no portion of the
Real  Property  has  ever  been  used  as  a  petroleum  storage,   refining  or
distribution  facility or terminal,  or a gasoline station by CIA, or any tenant
or licensee of CIA or the Sellers.
                  (iii)  To  CIA's  best  knowledge,  as  to  the  ownership  or
operation  of the  Assets  or the  Business,  neither  CIA nor the  Sellers  has
created,  suffered or permitted,  and has not received any written notice of (A)
any alleged violation with respect to any  Environmental  Law; or (B) any prior,
pending or threatened  Regulatory Action or other Claim involving any such party
or any present or former owner, lessee or operator of the Real Property.


<PAGE>


                  (iv) (A) Except as disclosed in Schedule 2.1(v), to CIA's best
knowledge,  there are no incinerators,  septic tanks, underground or aboveground
tanks or  cesspools,  pipes or pipelines  for the storage or  transportation  of
Hazardous  Materials,  including  without  limitation,  heating  oil,  fuel oil,
gasoline and/or other petroleum products, whether such tanks, pipelines or pipes
are in operation, closed or abandoned (the "Tanks") located, or to the knowledge
of CIA,  which have been  located,  on, at or under the Real  Property,  (B) all
sewage from the Real Property is discharged into a public sanitary sewer system,
and (C) there has been no Release by or on behalf of CIA, or to CIA's knowledge,
by any other party,  into the  atmosphere,  any  adjoining  or adjacent  body of
water, or adjoining or adjacent property in violation of Environmental  Law. CIA
has delivered to the Purchaser copies of all environmental reports and all other
written  materials  held or  controlled  by or on behalf of them  regarding  the
environmental  matters set forth in this  Section  2.1(v).  Notwithstanding  the
foregoing,  if the Real  Property  contains or  contained  any such  Tanks,  CIA
represents  that,  to the best of its  knowledge,  CIA is in  compliance  in all
material respects with all registration and other  requirements of Environmental
Law (including U.S.C.  Section 6991,  "Regulation of Underground Storage Tanks")
regulating the existence, usage and removal thereof.
            (w) Finders;  Fees. There is no investment banker, broker, finder or
other  intermediary which has been retained by or is authorized to act on behalf
of any Seller or CIA who might be  entitled  to any fee or  commission  from any
such person upon consummation of the Contemplated Transactions.
            (x)  Depositories;  Powers of Attorney,  etc.  Schedule  2.1(x) sets
forth (i) the name of each bank or similar  entity in which CIA has an  account,
lock box or safe  deposit  box and the names of all persons  authorized  to draw
thereon or to have access  thereto;  and (ii) the name of each person  holding a
general or special  power of attorney  from CIA and a  description  of the terms
thereof.


<PAGE>


            (y) Transaction  Shares;  Loan Payment.  Each Seller  represents and
warrants to the Purchaser that the Transaction  Shares and the Loan Payment,  if
applicable, are being acquired by such Seller for its own account and not with a
view to the distribution, resale or other transfer thereof, except in compliance
with  the  Securities  Act and  applicable  state  securities  laws.  Except  as
indicated on Schedule  1.2(d),  each Seller is an "accredited  investor" as such
term is defined in  Regulation D  promulgated  under the  Securities  Act.  Each
Seller has (i) reviewed  carefully  the MSGI  Reports,  (ii) such  knowledge and
experience in financial,  tax and business matters so as to enable it to make an
informed  investment  decision with respect to the Transaction  Shares and (iii)
overall  commitments  to  investments  which are not readily  marketable  as are
reasonable in relation to such Seller's net worth.
            (z)  Ability to Conduct  Business.  Except as set forth on  Schedule
1.2(z), as of the Closing,  the Assets will be sufficient and adequate to permit
the continued  conduct of the Business  substantially  as it has been  conducted
since January 1, 1999 and,  assuming all Sellers Required Consents are obtained,
the consummation of the Contemplated  Transactions  will enable the Purchaser to
conduct the Business substantially as it has been conducted since that date.
            (aa) Transactions  with Affiliates.  Except as set forth on Schedule
2.1(aa),  CIA is not a party to any material Contract with any Affiliate of CIA,
or any  director  or  officer of CIA,  for the  purchase,  sale,  lease or other
disposition of property or services.


<PAGE>


            (bb) Questionable Payments.  Neither CIA nor any director,  officer,
agent,  employee or other person associated with or acting on behalf of CIA has,
directly,   or   indirectly:   (i)  used  any   corporate   funds  for  unlawful
contributions,  gifts,  entertainment,  or other unlawful  expenses  relating to
political  activity;  (ii) made any  unlawful  payment to  foreign  or  domestic
government officials or employees or to foreign or domestic political parties or
campaigns from corporate funds;  (iii) established or maintained any unlawful or
unrecorded  fund of  corporate  monies or other  assets;  (iv) made any false or
fictitious  entry  on the  books or  records  of CIA;  or (v)  made  any  bribe,
kickback, or other payment of a similar or comparable nature,  whether lawful or
not, to any person or entity, private or public,  regardless of form, whether in
money, property, or services, to obtain favorable treatment in securing business
or to obtain special concessions, or to pay for favorable treatment for business
secured or for special concessions already obtained.
            (cc) Year 2000. The Information Technology (as defined below) owned,
licensed,  utilized,  distributed  and relied upon by CIA is Year 2000 Compliant
(as defined below). For purposes hereof,  "Year 2000 Compliant" means that, with
respect to any  Information  Technology (as defined  below),  including  without
limitation, any function, process, system or other device or item, regardless of
the particular date, year,  century or other  chronological  variable:  (i) will
accurately  process  date  information  (e.g.,  accept date input,  provide date
output and perform calculations and comparisons on dates and portions of dates);
(ii) will function  without  interruption or impairment due to a change in date,
ensuring  that  any  results,  data  or  information  processed,   generated  or
transmitted in connection therewith,  shall be correct,  valid and not adversely
affected; and, if applicable,  (iii) will include date data century recognition,
calculations  which accommodate same century and  multi-century  date values and
formulae,  as well as date data interfaces (to application and operating  system
software,  as  applicable)  reflecting the correct date,  year and century.  For
purposes hereof,  "Information Technology" means any computer hardware, computer
software,  computer  firmware or  databases  (whether  for a specific or general
purpose),  and other  similar or related  items of  automated,  computerized  or
software system(s).
      ss.II.2 Certain Representations and Warranties of the Purchaser.
            The Purchaser represents and warrants to the Sellers as follows:


<PAGE>


            (a)  Authority  Relative to this  Agreement.  The Purchaser has full
power and  authority  to  execute  and  deliver  this  Agreement  and each other
agreement  contemplated  hereby to which it is a party,  and to  consummate  the
transactions  contemplated by this Agreement. The execution and delivery of this
Agreement and the consummation of the transactions  contemplated hereby to which
the Purchaser is a party have been duly and validly  authorized  and approved by
the board of directors thereof,  and no other corporate  proceedings on the part
of the  Purchaser is necessary to authorize  the  execution  and delivery by the
Purchaser of this Agreement or the consummation of the transactions contemplated
hereby  to  which  it is a  party.  This  Agreement  and  the  other  agreements
contemplated hereby to which the Purchaser is a party have been duly and validly
executed and delivered by the  Purchaser  and (assuming the valid  execution and
delivery thereof by the other parties thereto)  constitutes the legal, valid and
binding  agreement  of the  Purchaser,  enforceable  against  the  Purchaser  in
accordance with their  respective  terms,  except as such  obligations and their
enforceability  may be limited by applicable  bankruptcy  and other similar laws
affecting the enforcement of creditors'  rights  generally,  and except that the
availability  of equitable  remedies is subject to the  discretion  of the court
before  which any  proceeding  therefor  may be  brought  (whether  at law or in
equity).


<PAGE>


            (b) No Conflicts;  Consents. The execution, delivery and performance
of the Purchaser of this Agreement and each other agreement  contemplated hereby
to which it is party and the consummation of the other transactions contemplated
hereby or  thereby  to which it is a party do not and will not (i)  violate  any
provision of the  Organizational  Documents of the  Purchaser;  (ii) require the
Purchaser to obtain any consent,  approval or action of or waiver from,  or make
any filing with, or give any notice to, any Governmental  Authority or any other
Person,  violate,  conflict with or result in the breach or default under (after
the giving of notice or the passage of time),  or permit the termination of, any
material Contract to which the Purchaser is a party or by which the Purchaser or
its assets may be bound or  subject;  or (iii)  violate  any Law or Order of any
Governmental  Authority  against,  or binding  upon,  the  Purchaser or upon its
assets or business.
            (c)  Corporate  Existence  and Power.  The Purchaser and each of its
subsidiaries  is a  corporation  duly  organized,  validly  existing and in good
standing  under the laws of its  state of  incorporation  and has all  requisite
corporate  powers  and  all  material  governmental  licenses,   authorizations,
consents and approvals required to carry on its business as now conducted.
            (d) Finders;  Fees. There is no investment banker, broker, finder or
other  intermediary which has been retained by or is authorized to act on behalf
of the  Purchaser  who  might  be  entitled  to any fee or  commission  from the
Purchaser upon consummation of the transactions contemplated hereunder.
            (e) MSGI  Reports.  The  Purchaser has delivered to the Sellers true
and correct copies of (i) MSGI's Annual Report on Form 10-KSB,  as amended,  for
the year ended June 30, 1998, (ii) MSGI's Proxy  Statement  relating to its 1998
Annual Meeting of  Stockholders,  (iii) MSGI's Quarterly Report on Form 10-Q for
the quarter ended September 30, 1998, (iv) MSGI's  Quarterly Report on Form 10-Q
for the quarter ended December 31, 1998, and (v) MSGI's Quarterly Report on Form
10-Q for the quarter ended March 31, 1999 (collectively,  together with the MSGI
Filings and disclosure  statement,  if any,  provided to the Sellers pursuant to
Section 3.12, the "MSGI Reports").  At the Closing Date, the MSGI Reports, taken
as a whole,  will not contain an untrue  statement of material fact, nor omit to
state a  material  fact  necessary  to make  the  statements  made  therein  not
misleading.


<PAGE>


            (f)  Transaction  Shares.  The  Transaction  Shares  have  been duly
authorized by the Purchaser and, when issued to the Sellers at the Closing,  the
Purchaser  covenants  that they will be duly  issued  and will be fully paid and
non-assessable shares of MSGI Stock.
            (g) Loan Payment.  The shares of MSGI Stock issuable pursuant to the
Loan Payment have been duly  authorized by the Purchaser and, when issued to the
holders of the Affiliate Loans at the Closing, the Purchaser covenants that they
will be duly  issued  and will be fully paid and  non-assessable  shares of MSGI
Stock.
            (h) CMG Direct Corporation ("CMGD") is a wholly-owned  subsidiary of
the Purchaser.
III0  CERTAIN COVENANTS AND AGREEMENTS ss.III.1 Conduct of Business of CIA.
            (a)   From the date hereof through the Closing Date, CIA agrees

             (i)   To conduct its operations according to the ordinary and usual
course of the Business  consistent  with past practice,  to preserve  intact its
present business  organization and structure,  to use reasonable efforts to keep
available the services of its present officers,  agents and full-time employees,
to use reasonable  efforts to preserve and maintain its Assets and the good will
of the Business and to use reasonable efforts to preserve its relationships with
customers and suppliers, and others having business dealings with it.

                  (ii) To  maintain  in the  ordinary  course  of the  Business,
consistent  with past practice and in accordance  with all  Contracts,  the Real
Property  and all its  material  Assets  in  their  present  repair,  order  and
condition, subject to ordinary wear and tear.


<PAGE>


                  (iii)  Not to incur  any  Liability  (other  than  Liabilities
incurred in the ordinary course of the Business,  consistent with past practice,
which are not in the aggregate material thereto), nor enter into any Contract of
a type required to be included in any Schedule hereto.
                  (iv) Not to incur any Company Debt (as  hereinafter  defined).
                  (v) Not to undertake (nor permit to be undertaken)  any of the
                  actions
specified in Section 2.1(k).
                  (vi) Not to pay,  discharge or satisfy any  material  Claim or
Liability, other than the payment, discharge or satisfaction when due and in the
ordinary  course  of the  Business  of  Claims or  Liabilities  incurred  in the
ordinary course of Business, consistent with past practice.
                  (vii) Not to increase  the  compensation  payable or to become
payable to any officer,  stockholder,  director, partner,  consultant,  agent or
full-time employee of CIA, or make any alteration in the benefits payable to any
thereof.
            (b) From the date  hereof  through  the  Closing  Date,  CIA and the
Sellers agree that the affairs of CIA will be conducted in such a manner so that
the representations and warranties of CIA and the Sellers contained herein shall
continue to be true and correct on and as of the Closing  Date as if made on and
as of the Closing Date.
            (c) From the date  hereof  through  the  Closing  Date,  CIA and the
Sellers  agree that CIA will  consult with the  Purchaser  prior to any renewal,
amendment,  extension or termination  of, waiver of any material right under, or
any  failure to renew,  any  Contract  and will not take any such  action if the
Purchaser objects thereto in writing.


<PAGE>


      ss.III.2      Corporate Examinations and Investigations.
            (a) Prior to the Closing  Date,  CIA and the Sellers  agree that the
Purchaser  shall be  entitled,  through  its  directors,  officers,  Affiliates,
employees,  attorneys,  accountants,  representatives,  lenders, consultants and
other agents (collectively, "Representatives") to make such investigation of the
Assets,  the Business and operations of CIA, and such  examination of the books,
records and  financial  condition  of CIA,  as the  Purchaser  reasonably  deems
necessary.  Any  such  investigation  and  examination  shall  be  conducted  at
reasonable times, under reasonable circumstances and upon reasonable notice, and
CIA and the Sellers shall cooperate fully therein.  In that connection,  CIA and
the Sellers shall make available to the  Representatives of the Purchaser during
such  period,  without  however  causing any  unreasonable  interruption  in the
operations of CIA, all such information and copies of such documents and records
concerning the affairs of CIA as such  Representatives  may reasonably  request,
shall permit the  Representatives  of the Purchaser  access to the Assets of CIA
and all parts thereof and to their respective employees,  customers,  suppliers,
contractors and others, and shall cause CIA's Representatives to cooperate fully
in  connection  with  such  review  and  examination.  No  investigation  by the
Purchaser  shall  diminish  or obviate any of the  representations,  warranties,
covenants or agreements of CIA or the Sellers contained in this Agreement.
      ss.III.3      Additional Financial Statements.


<PAGE>


            Prior to the Closing  Date,  as soon as  available  and in any event
within  fifteen (15)  calendar days after the end of each  quarterly  accounting
period of CIA ending after the date of the most recent  Interim  Statement,  CIA
and the Sellers shall furnish the Purchaser with an unaudited  consolidated  (if
applicable)  financial  statement  of CIA for such period in form and  substance
comparable  to the Interim  Statements  and with such other  financial  or other
information routinely prepared by CIA.
      ss.III.4      Filings and Authorizations.
            CIA and the  Sellers,  on the one hand,  and the  Purchaser,  on the
other,  before or promptly  after the execution and delivery of this  Agreement,
shall  file or  supply,  or cause to be filed or  supplied,  all  notifications,
reports and other  information  required  to be filed or supplied in  connection
with the  Contemplated  Transactions and which are required by Law to effectuate
the consummation of the Contemplated  Transactions.  CIA and the Sellers, on the
one hand, and the Purchaser,  on the other,  shall  cooperate with each other in
connection  with such filings and furnish each other with copies of such filings
and any  correspondence  received  from  any  Governmental  Body  in  connection
therewith.  CIA and the  Sellers,  on the one hand,  and the  Purchaser,  on the
other, as promptly as practicable,  shall make, or cause to be made, all filings
and submissions  under such Laws as are applicable to them, to their  respective
subsidiaries  and  Affiliates,  as may be required  for them to  consummate  the
Contemplated  Transactions  in accordance  with the terms of this  Agreement and
shall furnish  copies thereof to each other party prior to such filing and shall
not make any such filing or submission to which the Purchaser or the Agents,  as
the case may be, reasonably objects in writing. All such filings shall comply in
form and content in all material respects with applicable Law.
      ss.III.5      Efforts to Consummate the Contemplated Transactions.


<PAGE>


            Subject  to the terms and  conditions  herein,  each  party  hereto,
without  payment or further  consideration,  shall use its good faith efforts to
take or cause to be taken all  action  and to do or cause to be done all  things
necessary,  proper or advisable to  consummate  and make  effective,  as soon as
reasonably  practicable,  the  Contemplated  Transactions,  including,  but  not
limited  to, the  obtaining  of all  Sellers  Required  Consents  and Permits or
consents  of any third  party,  whether  private or  governmental,  required  in
connection  with such party's  performance of such  transactions  and each party
hereto shall cooperate with the other in all of the foregoing.
      ss.III.6      Negotiation with Others.
            From and after the date hereof unless and until this Agreement shall
have  terminated  in accordance  with its terms,  CIA and the Sellers agree that
none of them will directly or indirectly  (a) solicit,  engage in discussions or
engage in  negotiations  with any person (other than the Purchaser or any of its
Affiliates)  with respect to an Acquisition  Proposal (as hereinafter  defined);
(b) provide  information  to any person  (other than the Purchaser or any of its
Representatives) in connection with an Acquisition  Proposal;  or (c) enter into
any  transaction  with  any  person  (other  than  the  Purchaser  or any of its
Affiliates) with respect to an Acquisition  Proposal.  If any Seller, CIA or any
Representative  thereof receives any offer or proposal to enter into discussions
or  negotiations  relating  to  any of the  above,  CIA  and  the  Sellers  will
immediately notify the Purchaser in writing as to the identity of the offeror or
the party  making  any such  proposal  and the  specific  terms of such offer or
proposal.
      ss.III.7      Notice of Certain Events.
            Prior to the Closing Date,  each of CIA and the Sellers,  on the one
hand, and the Purchaser, on the other, shall promptly notify the other of:
            (a) any notice or other  communication from any person alleging that
the  consent  of such  person  is or may be  required  in  connection  with  the
Contemplated Transactions;


<PAGE>


            (b) any notice or other  communication from any Governmental Body in
connection with the Contemplated Transactions; and
            (c) any event,  condition or  circumstance  occurring  from the date
hereof  through the Closing Date that would  constitute a material  violation or
breach of any  representation  or warranty  herein,  whether made as of the date
hereof or as of the Closing Date, or that would constitute a material  violation
or breach of any covenant of any party contained in this Agreement.
      ss.III.8      Public Announcements.
            Prior to the Closing Date, CIA and the Sellers, on the one hand, and
the  Purchaser,  on the other,  will consult with each other before  issuing any
press  release or  otherwise  making any public  statement  with  respect to the
Contemplated Transactions, and will not issue any such press release or make any
such public statement without the prior approval of the Purchaser or the Agents,
as the case may be, except as may be required by applicable  Law, in which event
the  other  party  shall  have the  right to review  and  comment  upon (but not
approve) any such press release or public statement prior to its issuance.
      ss.III.9      Expenses.


<PAGE>


            The  Purchaser  and the Sellers shall each pay any and all transfer,
sales or other comparable  Taxes to which they are respectively  subject arising
out of the Contemplated Transactions.  Except as otherwise specifically provided
in this  Agreement,  the Purchaser  and the Sellers shall bear their  respective
expenses,  and the Sellers will bear the expenses of CIA, in each case, incurred
in connection with the preparation,  execution and performance of this Agreement
and the Contemplated Transaction,  including,  without limitation,  all fees and
expenses of their respective Representatives.
      ss.III.10     Confidentiality.
            (a Prior to the Closing  Date,  the  Purchaser  shall hold in strict
confidence,  and shall use its best efforts to cause all its  Representatives to
hold  in  strict  confidence,  unless  compelled  to  disclose  by  judicial  or
administrative  process,  or by  other  requirements  of  Law,  all  information
concerning  the Sellers and CIA which it has  obtained  from CIA, the Sellers or
their  Representatives  prior to, on or after the date hereof in connection with
the Contemplated  Transactions,  and, prior thereto, the Purchaser shall not use
or disclose to others,  or permit the use or disclosure of, any such information
so  obtained,  and will not release or disclose  such  information  to any other
person,  except  its  Representatives  who  need to  know  such  information  in
connection  with this  Agreement  and who shall be advised of the  provisions of
this  Section  3.10.  The  foregoing  provision  shall  not  apply  to any  such
information  to the  extent  (i) known by the  Purchaser  prior to the date such
information  was  provided  to such party in  connection  with the  Contemplated
Transactions,  (ii) made known to the Purchaser  from a third party not known by
the Purchaser to be in breach of any  confidentiality  requirement or (iii) made
public through no fault of the Purchaser or any of its Representatives.
            (b If the  Contemplated  Transactions  are  not  consummated  and if
requested by the Agents,  the Purchaser shall return to the Sellers all tangible
evidence of such information regarding the Sellers and CIA.


<PAGE>


      ss.III.11     Certain Renewals.
            With  respect to each Permit  which may expire  prior to the Closing
Date or within  sixty (60) days  thereafter,  CIA shall (a) timely file with the
appropriate  Governmental  Bodies  applications  for renewal of each such Permit
(the  "Applications"),  (b) deliver to the Purchaser true and complete copies of
such Applications, (c) diligently prosecute such Applications to conclusion, and
(d)  cooperate  fully with all  Governmental  Bodies in the  processing  of such
Applications.
      ss.III.12     MSGI Filings.
            During the period prior to the Closing  Date,  the  Purchaser  shall
deliver to each Seller,  promptly after the filing  thereof,  a true and correct
copy of each report,  information  statement or other document ("MSGI  Filings")
filed by the Purchaser  with the Securities  and Exchange  Commission  under the
1934 Act.  Prior to the Closing Date, the Purchaser (a) will provide the Sellers
with a  reasonable  opportunity  to  ask  questions  and  receive  answers  from
Representatives  of the Purchaser  concerning  their purchase of the Transaction
Shares,  and (b) may, in its  discretion,  provide to each  Seller a  disclosure
statement  containing such  information as the Purchaser shall deem necessary to
comply with the  representation  and warranty  contained in the last sentence of
Section 2.2(e).
      ss.III.13     The Roll-up.


<PAGE>


            At the  Closing,  the  Purchaser  shall  proceed with a "roll-up" of
certain  of the assets of CMGD into CIA (the "CMGD  Roll-Up").  Pursuant  to the
CMGD Roll-Up,  CMGD shall transfer,  convey,  grant and contribute to CIA all of
the right, title and interest in the PermissionPlus(TM)  technology,  assets and
business,   including   all  employees  of  such  business  (the  "CMGD  Roll-Up
Employees").  In consideration  thereof, CIA shall issue and deliver to CMGD six
thousand one hundred fifty-four (6,154) shares of CIA Common Stock.
      ss.III.14     Affiliate Loans.
            As of the Closing  Date,  certain  Affiliates  of CIA have  extended
loans (the "Affiliate  Loans") to CIA pursuant to (a) an Agreement among CIA, J.
Scott Hamilton,  Eyal Rimmon and Jean Cazes,  dated as of September 8, 1998 (the
"Cazes Agreement"), (b) pursuant to a Promissory Note (the "BCI August 10 Note")
of CIA to BCI in the  principal  amount of $50,000,  dated August 10, 1999,  (c)
pursuant  to a  Promissory  Note (the "BCI August 27 Note") of CIA to BCI in the
principal  amount of  $10,000,  dated  August 27,  1999,  and (d)  pursuant to a
Promissory  Note (the "BCI  September 8 Note",  together  with the BCI August 10
Note and the BCI August 27 Note,  the "BCI  Promissory  Notes") of CIA to BCI in
the principal  amount of $40,000,  dated September 8, 1999. At the Closing,  the
Purchaser  is hereby  authorized  and  directed to deliver to Jean Cazes and BCI
(the  "Affiliate  Lenders")  such  number of shares of MSGI  Stock  equal in the
aggregate to One Hundred  Fifty  Thousand  ($150,000)  Dollars [plus the accrued
interest  on the  Affiliate  Loans]  (valued at the  Average  Closing  Price) as
payment  in full for all  principal  and  interest  due  pursuant  to the  Cazes
Agreement and the BCI Promissory Notes (the "Loan Payment").
      ss.III.15     New Options.


<PAGE>


            The parties hereto acknowledge and agree that at the Closing, and in
connection with the transaction  contemplated in Section 3.13 hereof,  CIA shall
grant  options  to  purchase  shares  of CIA  Common  Stock to the CMGD  Roll-Up
Employees (the "Roll-Up Options").  The Roll-Up Options shall constitute options
initially  granted such  Employees  named on Schedule 3.15 hereto,  and shall be
subject to the terms and conditions set forth in New CIA Option  Agreements,  in
substantially  the form  attached  hereto as Exhibit  1.2.B,  to be entered into
between CIA and each such Employee.  The parties hereto further  acknowledge and
agree that the grant of the Roll-Up Options shall not, upon the exercise of such
Options by the  holder(s)  of such  Options,  dilute the  Sellers'  post-Closing
equity holdings of CIA Common Stock (the "Roll-Up Options Adjustment"), it being
understood  that,  upon notice of such  exercise by such holder,  the  Purchaser
shall  reduce its  holdings  in CIA and return to  treasury a like number of CIA
Shares  subject  to  exercised  Roll-Up  Options.  The  parties  hereto  further
acknowledge and agree that the Roll-Up Options  Adjustment  provision shall only
apply with regard to the Roll-Up Options  granted at the Closing,  and shall not
apply to any  subsequent  grant of options to purchase  CIA Common  Stock to any
CMGD Roll-Up Employee or any other person.
      ss.III.16     Tax-Free Reorganization.
            The  parties  hereto  acknowledge  and agree  that the  Contemplated
Transactions are intended to be and shall constitute a  "reorganization"  within
the  meaning of Section  368(a)(1)(B)  of the Code,  and that they will file Tax
Returns  and  reports  and all other  documents  necessary  to  effectuate,  and
consistent with, the foregoing.
IV.   CONDITIONS TO CLOSING.
      ss.IV.1 Conditions to the Obligations of the Parties.
            The  obligations  of CIA and the Sellers,  on the one hand,  and the
Purchaser, on the other, to consummate the Contemplated Transactions are subject
to the satisfaction of the following conditions:


<PAGE>


     (a    No Injunction.  No provision of any applicable Law and no Order shall
prohibit the consummation of the Contemplated Transactions.

            (b No Proceeding or  Litigation.  No Claim  instituted by any person
(other than a party hereto or its  Affiliates),  shall have been commenced or be
pending against a party hereto or any of their Affiliates, partners, officers or
directors,  which  Claim  seeks to  restrain,  prevent,  change  or delay in any
material respect the Contemplated  Transactions or seeks to challenge any of the
material  terms or provisions  of this  Agreement or seeks  material  damages in
connection with any of the Contemplated Transactions.
      ss.IV.2 Conditions to the Obligations of CIA and the Sellers.
        (a    The obligations of CIA and the Sellers hereunder to consummate the
Contemplated  Transactions  are  subject,  at the option of the  Agents,  to the
fulfillment  prior  to or at  the  Closing  of  each  of the  following  further
conditions:
                  (i  Performance.   The  Purchaser  shall  have  performed  and
complied  with,  in all  material  respects,  all  agreements,  obligations  and
covenants  required by this Agreement and each other Transaction  Document to be
performed or complied with by it at or prior to the Closing Date.
                  (ii  Representations  and Warranties.  The representations and
warranties  of  the  Purchaser  contained  in  this  Agreement  and  each  other
Transaction  Document and in any  certificate or other writing  delivered by the
Purchaser pursuant hereto shall be true, in all material respects,  at and as of
the Closing Date as if made at and as of such time.
       (iii  Purchase Price.  (A)  The Purchaser shall have delivered the Escrow
Shares to the Escrow Agent; and


<PAGE>


                        (B    The Purchaser shall have delivered to the Sellers
certificates representing the Transaction Shares and the MSGI Options which each
Seller is  entitled  to  receive,  registered  in the name of such Seller or its
nominee.
         (iv   Documentation.  There shall have been delivered to the Agents the
following:
             (A    A certificate, dated the Closing Date, of the Chairman of the
Board, the President or Chief Financial Officer of the Purchaser  confirming the
matters set forth in Section 4.2(a)(i) and (ii) hereof.
                (B    A certificate, dated the Closing Date, of the Secretary or
Assistant  Secretary  of the  Purchaser  certifying,  among other  things,  that
attached or appended to such  certificate  (1) is a true and correct copy of its
certificate  of  incorporation  and all amendments if any thereto as of the date
thereof;  (2) is a true and correct copy of its by-laws as of the date  thereof;
(3) is a true copy of all corporate  actions taken by it, including  resolutions
of its board of directors authorizing the execution, delivery and performance of
this  Agreement,  and each other  Transaction  Document to be  delivered  by the
Purchaser  pursuant  hereto;  and (4) are the names and  signatures  of its duly
elected or  appointed  officers who are  authorized  to execute and deliver this
Agreement  and any  certificate,  document  or other  instrument  in  connection
herewith.
              (C    Evidence of the good standing and corporate existence of the
Purchaser reasonably requested by the Agents.


<PAGE>


                    (D    A signed opinion of the Purchaser's counsel, dated the
Closing Date and  addressed to the  Sellers,  substantially  in the form annexed
hereto as Exhibit 4.2.
                        (E    An executed copy of the Escrow Agreement.
      ss.IV.3 Conditions to the Obligations of the Purchaser.
            (a All  obligations of the Purchaser to consummate the  Contemplated
Transactions  hereunder  are  subject,  at the option of the  Purchaser,  to the
fulfillment  prior  to or at  the  Closing  of  each  of the  following  further
conditions:
                  (i  Performance.  Each  of CIA  and  the  Sellers  shall  have
performed  and  complied  with,  in  all  material  respects,   all  agreements,
obligations and covenants  required by this Agreement and each other Transaction
Document to be performed or complied with by it at or prior to the Closing Date.
                  (ii  Representations  and Warranties.  The representations and
warranties of each of CIA and each Seller  contained in this  Agreement and each
other Transaction  Document and in any certificate or other writing delivered by
CIA or such Seller pursuant hereto shall be true, in all material  respects,  at
and as of the Closing Date as if made at and as of such time.
           (iii  Sellers Required Consents.  All Sellers Required Consents shall
have been obtained.
                  (iv  Liens.  All Liens on the Assets or Real  Property  (other
than  Permitted  Liens)  shall have been  released  and  discharged  in form and
substance acceptable to the Purchaser.


<PAGE>


                  (v Satisfaction of Indebtedness.  The Affiliate  Lenders shall
each  have  delivered  to  the  Purchaser   evidence  of  the   satisfaction  of
indebtedness  in  favor of CIA  with  regard  to the  Affiliate  Loans,  and the
Affiliate Loans shall have been paid in full and terminated.
                  (vi Securities. The Purchaser shall have received certificates
representing  the CIA Shares,  duly endorsed in blank or accompanied by stock or
bond transfer powers duly executed in blank and in suitable form for transfer by
delivery.
                  (vii No Proceeding or Litigation.  No Claim  instituted by any
person (other than a party hereto or its Affiliates),  shall have been commenced
or be  pending  against  a party  hereto or any of their  Affiliates,  partners,
officers or  directors,  which Claim  could,  in the  reasonable  opinion of the
Purchaser,  (A)  result in a material  adverse  effect in the  Condition  of the
Business  or (B)  delay or  otherwise  affect,  in a manner  adverse  to a party
hereto, the Contemplated Transactions.
         (viii Documentation.  There shall have been delivered to the Purchaser
the following:

     (A A  certificate,  dated  the  Closing  Date,  of CIA and the  Agents  (as
hereinafter defined), confirming the matters set forth in Sections 4.3(b)(i) and
(ii).


<PAGE>


     (B A  certificate,  dated the Closing  Date,  of the Secretary or Assistant
Secretary of each Seller which is not a natural person  certifying,  among other
things,  that attached or appended to such certificate (1) is a true and correct
copy of its certificate of incorporation and by-laws (or comparable instruments)
and all amendments if any thereto as of the date thereof;  (2) is a true copy of
all actions  taken by it,  including  resolutions  of its board of directors (or
comparable  governing body) authorizing the execution,  delivery and performance
of this  Agreement and each other  Transaction  Document to be delivered by such
Seller pursuant hereto; and (3) are the names and signatures of its duly elected
or appointed  officers who are  authorized to execute and deliver this Agreement
and any certificate, document or other instrument in connection herewith.

     (C A  certificate,  dated the Closing  Date,  of the Secretary or Assistant
Secretary of CIA  certifying,  among other things,  that attached or appended to
such  certificate  (1)  is a  true  and  correct  copy  of  the  certificate  of
incorporation and by-laws (or comparable instruments) of CIA and all amendments,
if any,  thereto  as of the date  thereof;  (2) is a true copy of all  corporate
actions  taken by the  board of  directors  of CIA  authorizing  the  execution,
delivery and performance of this Agreement and each other  Transaction  Document
to be delivered by CIA pursuant hereto;  and (3) are the names and signatures of
its duly elected or appointed officers who are authorized to execute and deliver
this Agreement and any  certificate,  document or other instrument in connection
herewith.

     (D Evidence of the good standing and corporate (or other)  existence of CIA
and each corporate Seller reasonably requested by the Purchaser.

     (E A signed  opinion of CIA's and the Sellers'  counsel,  dated the Closing
Date,  addressed to the Purchaser,  substantially in the form annexed as Exhibit
4.3B.

     (F Copies of all Sellers Required Consents and material Permits.

     (G An executed copy of the Escrow Agreement.

     (H The resignations, dated on or before the Closing Date, of such directors
of CIA as requested by the Purchaser.


<PAGE>


     (I The Purchaser  shall have received  Executed  Employment  Letters by and
between CIA and each of J. Scott  Hamilton,  Eyal  Rimmon,  Sam  Levine,  Komali
Avadhani,  Mohammed  Abdul  Jabbar,  Matthew R. Gray,  Matthew E.  Nelson,  Paul
Teasdale,  Joseph  Sorci and Alex  Albu,  substantially  in the form  annexed as
Exhibit 4.3C.

     (J The Sellers shall have delivered to the Purchaser  such other  documents
as the  Purchaser  may  reasonably  request in order to enable the  Purchaser to
determine  whether the conditions to its  obligations  under this Agreement have
been met, and otherwise to carry out the provisions of this Agreement.

     (K All actions,  proceedings,  instruments,  and documents  required by the
Sellers to carry out this Agreement or incidental  thereto and all other related
legal matters shall have been  reasonably  approved by counsel to the Purchaser,
and the Sellers shall have furnished such counsel such documents as such counsel
may have reasonably requested for the purpose of enabling them to pass upon such
matters.

V.    INDEMNIFICATION.
      ss.V.1  Survival of Representations and Warranties.


<PAGE>


            (a  Notwithstanding  any right of the Purchaser fully to investigate
the affairs of CIA and  notwithstanding  any  knowledge of facts  determined  or
determinable  by the  Purchaser  pursuant  to such  investigation  or  right  of
investigation,   the   Purchaser   has  the  right  to  rely   fully   upon  the
representations,  warranties,  covenants  and  agreements of CIA and the Sellers
contained in this Agreement,  or listed or disclosed on any Schedule hereto, any
Transaction  Document  or in any  instrument  delivered  in  connection  with or
pursuant  to  any  of  the  foregoing.  All  such  representations,  warranties,
covenants  and  agreements  shall  survive the  execution  and  delivery of this
Agreement  and  the  Closing  hereunder.   Notwithstanding  the  foregoing,  all
representations  and  warranties  of CIA  and  the  Sellers  contained  in  this
Agreement,  on any  Schedule  hereto,  in  any  Transaction  Document  or in any
instrument  delivered in  connection  with or pursuant to this  Agreement  shall
terminate  and expire  eighteen  (18) months after the Closing  Date;  provided,
however,  that the  liability of the Sellers as to any specific  claim or claims
relating to the representations and warranties set forth in Section 2.1(p) shall
terminate  and expire  ninety (90) days after the  expiration  of the statute of
limitations  period applicable to such claim or claims;  and provided,  however,
that the liability of the Sellers  shall not terminate as to any specific  claim
or claims of the type referred to in Section 5.2 hereof, whether or not fixed as
to liability or liquidated as to amount,  with respect to which the Sellers have
been given  specific  notice on or prior to the date on which  such  liabilities
would otherwise terminate pursuant to the terms of this Section 5.1(a).
                  (b All  representations  and warranties of the Purchaser shall
terminate  and expire  eighteen  (18) months after the Closing  Date;  provided,
however,  that the  liability  of the  Purchaser  shall not  terminate as to any
specific claim or claims of the type referred to in Section 5.3 hereof,  whether
or not fixed as to liability or liquidated  as to amount,  with respect to which
the  Purchaser has been given  specific  notice on or prior to the date on which
such liability would otherwise  terminate  pursuant to the terms of this Section
5.1(b).
      ss.V.2  Obligation of the Sellers to Indemnify.


<PAGE>


            Each Seller severally agrees to indemnify,  defend and hold harmless
the Purchaser (and its respective directors,  officers,  employees,  Affiliates,
successors  and  assigns)  from and  against all  Claims,  losses,  Liabilities,
damages, deficiencies,  judgments,  settlements, costs of investigation or other
expenses  (including  interest,  penalties and  reasonable  attorneys'  fees and
disbursements   and  expenses   incurred  in  enforcing  this   indemnification)
(collectively,  the "Losses") suffered or incurred by the Purchaser, CIA, or any
of the foregoing  persons  arising out of (a) any breach of the  representations
and  warranties  of CIA or the Sellers  contained  in this  Agreement  or in the
Schedules or any  Transaction  Document;  or (b) any breach of the covenants and
agreements of CIA or the Sellers contained in this Agreement or in the Schedules
or any Transaction Document.
      ss.V.3  Obligation of the Purchaser to Indemnify.
            The  Purchaser  agrees to  indemnify,  defend and hold harmless each
Seller (and any director, officer, employee, Affiliate or successors and assigns
of any thereof) from and against any Losses  suffered or incurred by such Seller
or any of the foregoing persons arising out of any breach of the representations
and  warranties  of the  Purchaser or of the  covenants  and  agreements  of the
Purchaser  contained in this  Agreement or in the  Schedules or any  Transaction
Document.
      ss.V.4  Notice and Opportunity to Defend Third Party Claims.


<PAGE>


            (a Promptly after receipt by any party hereto (the  "Indemnitee") of
notice of any demand,  claim or circumstance which would or might give rise to a
claim or the commencement (or threatened commencement) of any action, proceeding
or  investigation  (an  "Asserted  Liability")  that may  result in a Loss,  the
Indemnitee  shall give prompt notice thereof (the "Claims  Notice") to the party
or parties obligated to provide  indemnification  pursuant to Section 5.2 or 5.3
(collectively,  the "Indemnifying  Party"). The Claims Notice shall describe the
Asserted   Liability  in  reasonable   detail  and  shall  indicate  the  amount
(estimated,  if necessary, and to the extent feasible) of the Loss that has been
or may be suffered by the Indemnitee.


<PAGE>


            (b The  Indemnifying  Party may elect to defend,  at its own expense
and with counsel reasonably acceptable to the Indemnitee, any Asserted Liability
unless (i) the Asserted Liability seeks an Order,  injunction or other equitable
or declaratory  relief against the Indemnitee or (ii) the Indemnitee  shall have
reasonably  concluded  that (A) there is a  conflict  of  interest  between  the
Indemnitee and the  Indemnifying  Party in the conduct of such defense,  (B) the
Indemnitee  shall have one or more  defenses not  available to the  Indemnifying
Party, or (C) the Asserted Liability arises from a breach of a representation or
warranty contained in Section 2.1(p). If the Indemnifying Party elects to defend
such Asserted  Liability,  it shall within  thirty (30) days (or sooner,  if the
nature of the  Asserted  Liability  so requires)  notify the  Indemnitee  of its
intent to do so,  and the  Indemnitee  shall  cooperate,  at the  expense of the
Indemnifying  Party,  in  the  defense  of  such  Asserted  Liability.   If  the
Indemnifying Party elects not to defend the Asserted Liability, is not permitted
to defend the Asserted Liability by reason of the first sentence of this Section
5.4(b),  fails to notify the  Indemnitee  of its election as herein  provided or
contests its  obligation to indemnify  under this Agreement with respect to such
Asserted  Liability,  the Indemnitee may pay, compromise or defend such Asserted
Liability   at  the  sole  cost  and   expense   of  the   Indemnifying   Party.
Notwithstanding the foregoing, neither the Indemnifying Party nor the Indemnitee
may settle or compromise any claim over the reasonable  written objection of the
other;  provided that the  Indemnitee  may settle or compromise  any claim as to
which the Indemnifying Party has failed to notify the Indemnitee of its election
under this Section  5.4(b) or as to which the  Indemnifying  Party is contesting
its indemnification  obligations hereunder. In any event, the Indemnitee and the
Indemnifying Party may participate,  at their own expense, in the defense of any
Asserted  Liability.  Each party  shall make  available  to the other  party any
books,  records or other  documents  within its control  that are  necessary  or
appropriate   for  such  defense.   Any  Losses  of  any  Indemnitee  for  which
indemnification  is  available  hereunder  shall  be paid  upon  written  demand
therefor.  The Sellers  acknowledge and agree that, subject to the provisions of
Section 7.11 hereof,  the Agents shall have full power and authority to take, in
the name and on behalf of the Sellers, any and all actions required or permitted
to be taken by the Sellers under this Section 5.4.
      ss.V.5  Limits on Indemnification.
            (a The  Purchaser's  remedies  with  respect to Losses  specified in
Section 5.2 shall be  satisfied  first by the  assertion of its rights under the
Escrow Agreement in respect of the Escrow Shares; provided, however, that if (i)
the  aggregate  amount of such  Losses  shall be in excess of the  amount of the
Escrow Shares or (ii) any Losses shall arise after  termination or expiration of
the  Escrow  Agreement  with  respect  to which the  Purchaser  is  entitled  to
indemnification  pursuant to Section  5.2(b) or (c),  then the Sellers  shall be
obligated to indemnify the Purchaser in respect of all such Losses not satisfied
by delivery to the  Purchaser  of Escrow  Shares to the extent  provided in this
Article V. The  Purchaser  shall be entitled to assert its rights  hereunder and
under the Escrow  Agreement in respect of the Escrow  Shares with respect to the
full amount of any and all of its Losses under Section 5.2,  irrespective of the
several nature of the Sellers' obligations under this Agreement.


<PAGE>


            (b The  Sellers  shall  not have any  obligation  to  indemnify  the
Purchaser pursuant to Section 5.2(a) hereof with respect to any Losses specified
therein unless and until the Purchaser  shall have incurred Losses under Section
5.2 in an  aggregate  amount in excess of Fifty  Thousand  ($50,000)  Dollars in
which event the  Purchaser  shall be entitled to be  indemnified  for all of its
Losses  subject to the  provisions  of  Section  5.5(a)  above.  As used in this
Agreement,  "Losses"  shall be determined  after giving effect to the receipt by
the Indemnitee of any insurance proceeds relating to such Loss.
            (c The  Purchaser  shall not have any  obligation  to indemnify  the
Sellers  pursuant to Section 5.3(a) hereof with respect to any Losses  specified
therein unless and until the Purchaser  shall have incurred Losses under Section
5.3 in an  aggregate  amount in excess of Fifty  Thousand  ($50,000)  Dollars in
which event the Sellers  shall be  entitled to be  indemnified  for all of their
Losses.
            (d  Notwithstanding  anything else contained herein to the contrary,
each Seller's  obligation to indemnify the Purchaser  pursuant to Section 5.2(a)
hereof with respect to Losses  specified  therein  shall not exceed the value of
such  Seller's  MSGI Stock and CIA Common  Stock as  determined  on the date for
which indemnification shall be demanded hereunder,  provided,  however, that (i)
if such  Seller  has sold any of his MSGI Stock  and/or CIA Stock  prior to such
date,  then,  in the case of such  shares  that were sold,  such value  shall be
deemed to equal the proceeds  received upon the sale or sales thereof;  and (ii)
any such  obligation  of a Seller to indemnify the Purchaser may be satisfied by
delivery of such Seller's  shares of MSGI Stock and/or CIA Stock having a value,
determined on the date for which  indemnification  shall be demanded  hereunder,
equal to the amount of such indemnification demand.
      ss.V.6  Adjustment.


<PAGE>


            It is the intent of the parties that any amounts paid under Sections
5.2 or 5.3 shall  represent an adjustment of the Purchase  Price and the parties
will report such  payments  consistent  with such intent.  Nevertheless,  if any
payment  pursuant  to  Section  5.2 or 5.3  hereof  would be  treated by any Tax
Authority as other than a Purchase Price adjustment and would, on that basis, be
includable  in the gross income of the  Indemnitee  that is reported to such Tax
Authority,  then such payment shall be increased by the amount necessary so that
the Indemnitee is fully and completely indemnified on an after-Tax basis.
      ss.V.7  Exclusive Remedy.
            Except as  otherwise  explicitly  provided  in this  Agreement,  the
parties  agree  that the  indemnification  provisions  of this  Article  V shall
constitute the parties' sole and exclusive remedies in respect of this Agreement
and the Contemplated Transactions (other than Claims in the nature of fraud).
      ss.V.8  Release of Escrow Shares.
            On the date eighteen (18) months after the Closing Date,  the Escrow
Agent shall release to the Sellers  entitled thereto all Escrow Shares then held
under the Escrow  Agreement,  other than shares which remain  subject to a claim
under Section 5.2 which has not been  satisfied or dismissed.  If any such claim
remains  unsatisfied and not dismissed at such date, then the Escrow Agent shall
hold a  corresponding  amount of Escrow  Shares until such claim is satisfied or
dismissed,  at which time the Escrow Agent shall  deliver or release such Escrow
Shares in accordance  with the  respective  rights and interests of the parties.
VI. SPECIFIC PERFORMANCE; TERMINATION.
      ss.VI.1 Specific Performance.


<PAGE>


            (a The Sellers  acknowledge  and agree that,  if the Sellers fail to
proceed  with the  Closing in any  circumstance  other than those  described  in
clauses (a), (b), (d) or (e) of Section 6.2 below,  the Purchaser  will not have
adequate  remedies at law with  respect to such breach and that,  in such event,
the Purchaser shall be entitled,  without the necessity or obligation of posting
a bond or other  security,  to  commence  a suit in equity  to  obtain  specific
performance  of the Sellers' and CIA's  obligations  under this  Agreement.  The
Sellers  specifically  affirm the  appropriateness  of such  injunctive or other
equitable relief in any such action.
      ss.VI.2 Termination.
            This Agreement may be terminated and the  Contemplated  Transactions
may be abandoned at any time prior to the Closing:
            (a    By mutual written consent of the Agents and the Purchaser;
       (b    By the Agents if (i) there has been a material misrepresentation or
breach of  warranty  on the part of the  Purchaser  in the  representations  and
warranties  contained  herein and such material  misrepresentation  or breach of
warranty,  if curable, is not cured within thirty (30) days after written notice
thereof from the Agents;  (ii) the Purchaser has committed a material  breach of
any  covenant  imposed upon it  hereunder  and fails to cure such breach  within
thirty (30) days after  written  notice  thereof  from the Agents;  or (iii) any
condition to the Sellers' obligations hereunder becomes incapable of fulfillment
through no fault of the Sellers and is not waived by the Agents;  provided that,
on the  date of  termination,  all  conditions  to the  Purchaser's  obligations
specified in Section 4.3 shall have been satisfied and the Sellers shall then be
otherwise ready, willing and able to proceed with the Closing hereunder;


<PAGE>


            (c  By  the   Purchaser,   if  (i)   there   has  been  a   material
misrepresentation or breach of warranty on the part of CIA or the Sellers in the
representations   and   warranties    contained   herein   and   such   material
misrepresentation or breach of warranty,  if curable, is not cured within thirty
(30) days after  written  notice  thereof  from the  Purchaser;  (ii) CIA or any
Seller has committed a material breach of any covenant imposed upon it hereunder
and fails to cure such  breach  within  thirty  (30) days after  written  notice
thereof  from  the  Purchaser;   or  (iii)  any  condition  to  the  Purchaser's
obligations  hereunder becomes incapable of fulfillment  through no fault of the
Purchaser  and is not waived by the  Purchaser;  provided  that,  on the date of
termination,  all conditions to the Sellers' obligations  hereunder specified in
Sections  4.2(a) and (b) shall have been satisfied and the Purchaser  shall then
be otherwise ready, willing and able to proceed with the Closing hereunder;
            (d By the Agents or by the Purchaser, if there shall be any Law that
makes  consummation  of  the  Contemplated  Transactions  illegal  or  otherwise
prohibited,  or if any Order  enjoining  CIA, any Seller or the  Purchaser  from
consummating the Contemplated  Transactions is entered and such Order shall have
become final and nonappealable; and
            (e By either the Agents or the  Purchaser  if the Closing  shall not
have  occurred  on or  prior  to  October  31,  1999;  provided  that  (i) if so
terminated  by the Agents,  the  conditions  specified in the proviso of Section
6.2(b)  shall have been  satisfied  on the date of  termination  and the Sellers
shall be then otherwise ready,  willing and able to proceed with the Closing, or
(ii) if so terminated by the Purchaser,  the conditions specified in the proviso
of Section 6.2(c) shall have been  satisfied on the date of termination  and the
Purchaser  shall be then otherwise  ready,  willing and able to proceed with the
Closing.


<PAGE>


      ss.VI.3 Effect of Termination; Right to Proceed.
            Subject to the  provisions of Section 6.1 hereof,  in the event that
this  Agreement  shall be  terminated  pursuant  to  Section  6.2,  all  further
obligations of the parties under the Agreement shall  terminate  without further
liability of any party hereunder  except (a) to the extent that a party has made
a material  misrepresentation  hereunder  or  committed a breach of any material
covenant and  agreement  imposed upon it  hereunder;  (b) to the extent that any
condition to a party's  obligations  hereunder  became  incapable of fulfillment
because of the breach by a party of its obligations hereunder;  and (c) that the
agreements  contained  in Sections  3.8 and 3.9 shall  survive  the  termination
hereof.  In the event that a condition  precedent to its  obligation is not met,
nothing  contained herein shall be deemed to require any party to terminate this
Agreement,  rather than to waive such  condition  precedent and proceed with the
Contemplated Transactions.
VII.  MISCELLANEOUS.
      ss.VII.1      Notices.
            (a Any notice or other communication required or permitted hereunder
shall be in writing and shall be delivered  personally  by hand or by recognized
overnight  courier,  telecopied  or mailed (by  registered  or  certified  mail,
postage prepaid) as follows:
                  (i    If to the Purchaser, one copy to:
                              Marketing Services Group, Inc.
                              333 Seventh Avenue
                              New York, New York 10001
                              Attention: J. Jeremy Barbera, Chairman and
                              Chief Executive
                              Officer
                              Facsimile: (212) 629-6040



<PAGE>


and a copy of such notice (which copy shall not constitute notice) shall also be
sent to:
                              Camhy Karlinsky & Stein LLP
                              1740 Broadway, 16th Floor
                              New York, New York 10019-4315
                              Attention:  Alan I. Annex, Esq.
                              Facsimile: (212) 977-8389

                  (ii   If to CIA, one copy to:
                              Cambridge Intelligence Agency, Inc.
                              95 Water Street
                              Williamstown, Massachusetts 01267
                              Attention: J. Scott Hamilton, President
                              Facsimile: (413) 458-2831

and a copy of any notice (which copy shall not constitute  notice) shall also be
sent to:
                              Goodwin, Procter & Hoar LLP
                              53 State Street at Exchange Place
                              Boston, Massachusetts  02109
                              Attention: Thomas P. Storer, P.C.
                              Facsimile: (617) 523-1231

                  (iii  If to the Sellers, one copy to:
                              addresses listed on Schedule 7.1.
            (b Each such notice or other communication shall be effective (i) if
given by telecopier,  when such telecopy is transmitted to the telecopier number
specified in Section  7.1(a) (with  confirmation  of  transmission);  or (ii) if
given by any other means,  when  delivered  at the address  specified in Section
7.1(a).  Any party by notice  given in  accordance  with this Section 7.1 to the
other party may designate  another address (or telecopier  number) or person for
receipt of notices hereunder. Notices by a party may be given by counsel to such
party.
      ss.VII.2      Entire Agreement.


<PAGE>


            This Agreement (including the Schedules and Exhibits hereto) and the
other Transaction  Documents executed in connection with the consummation of the
Contemplated  Transactions  contain the entire  agreement among the parties with
respect to the  subject  matter  hereof and the  Contemplated  Transactions  and
supersede all prior agreements, written or oral, with respect thereto.
      ss.VII.3      Waivers and Amendments; Non-Contractual Remedies;
            Preservation of Remedies.

            This  Agreement  may be amended,  superseded,  canceled,  renewed or
extended only by a written  instrument  signed by the Agents and the  Purchaser.
The provisions  hereof may be waived in writing by the Agents and the Purchaser.
No delay on the part of any party in  exercising  any right,  power or privilege
hereunder shall operate as a waiver thereof, nor shall any waiver on the part of
any party of any such  right,  power or  privilege,  nor any  single or  partial
exercise of any such right,  power or privilege,  preclude any further  exercise
thereof or the exercise of any other such right,  power or privilege.  Except as
otherwise   provided  herein,  the  rights  and  remedies  herein  provided  are
cumulative  and are not  exclusive of any rights or remedies  that any party may
otherwise have at law or in equity.
      ss.VII.4      Judicial Proceedings.


<PAGE>


            (a EACH OF THE  PARTIES  HERETO  AGREES  THAT  ANY  ACTION,  SUIT OR
PROCEEDING  AGAINST ANY OF THE PARTIES  HERETO  ARISING UNDER OR RELATING IN ANY
WAY TO THIS AGREEMENT OR A TRANSACTION  CONTEMPLATED  HEREBY MAY ONLY BE BROUGHT
OR ENFORCED  IN THE COURTS OF THE STATE OF NEW YORK OR OF THE UNITED  STATES FOR
THE SOUTHERN  DISTRICT OF NEW YORK, AND EACH OF THE PARTIES  HERETO  IRREVOCABLY
CONSENTS TO THE EXCLUSIVE JURISDICTION OF EACH SUCH COURT IN RESPECT OF ANY SUCH
ACTION,  SUIT OR  PROCEEDING.  EACH OF THE PARTIES  HERETO  FURTHER  IRREVOCABLY
CONSENTS TO THE SERVICE OF PROCESS IN ANY SUCH ACTION, SUIT OR PROCEEDING BY THE
MAILING OF COPIES  THEREOF BY REGISTERED OR CERTIFIED  MAIL,  POSTAGE  PRE-PAID,
RETURN RECEIPT  REQUESTED,  TO SUCH PARTY AT ITS ADDRESSES  PROVIDED FOR NOTICES
HEREUNDER.
            (b  EACH  OF  THE  PARTIES  HERETO  HEREBY  IRREVOCABLY  WAIVES  ANY
OBJECTION THAT IT MAY NOW OR HEREAFTER HAVE REGARDING THE LAYING OF VENUE OF ANY
ACTION,  SUIT OR PROCEEDING ARISING UNDER OR RELATING IN ANY WAY TO DISAGREEMENT
OR THE TRANSACTIONS CONTEMPLATED HEREBY IN ANY COURT LOCATED IN THE STATE OF NEW
YORK AND HEREBY FURTHER IRREVOCABLY WAIVES ANY CLAIM THAT A COURT LOCATED IN THE
STATE  OF NEW  YORK IS NOT A  CONVENIENT  FORUM  FOR ANY  SUCH  ACTION,  SUIT OR
PROCEEDING.
      ss.VII.5      Binding Effect; No Assignment.


<PAGE>


            This  Agreement and all of its  provisions,  rights and  obligations
shall be binding  upon and shall inure to the benefit of the parties  hereto and
their respective successors, heirs and legal representatives. This Agreement may
not be assigned  (including by operation of Law) by any party hereto without the
express  written  consent of the  Purchaser (in the case of assignment by CIA or
the Sellers) or the Agents (in the case of assignment by the  Purchaser) and any
purported assignment,  unless so consented to, shall be void and without effect;
provided,  however, without obtaining such consent, the Purchaser may assign its
rights  hereunder  to any of its  subsidiaries  or  Affiliates.  Nothing  herein
express or implied is intended or shall be  construed  to confer upon or to give
anyone  other  than  the  parties  hereto  and  their  respective  heirs,  legal
representatives and successors any rights or benefits under or by reason of this
Agreement  and no other  party  shall  have  any  right  to  enforce  any of the
provisions of this Agreement.
      ss.VII.6      Exhibits.
            All Exhibits and Schedules  attached hereto are hereby  incorporated
by reference into, and made a part of, this Agreement.
      ss.VII.7      Severability.
            If any  provision of this  Agreement for any reason shall be held to
be illegal, invalid or unenforceable, such illegality shall not affect any other
provision of this  Agreement,  but this Agreement  shall be construed as if such
illegal, invalid or unenforceable provision had never been included herein.
      ss.VII.8      Counterparts.
            This Agreement may be executed in any number of  counterparts,  each
of which shall be deemed to be an original as against any party whose  signature
appears  thereon,  and all of which shall  together  constitute one and the same
instrument.  This Agreement  shall become binding when one or more  counterparts
hereof,  individually or taken together, shall bear the signatures of all of the
parties reflected hereon as the signatories.
      ss.VII.9      Third Parties.


<PAGE>


            Except as  specifically  set forth or  referred  to herein,  nothing
herein  express or implied is intended or shall be  construed  to confer upon or
give to any person other than the parties hereto and their permitted  successors
or assigns,  any rights or remedies  under or by reason of this Agreement or the
Contemplated Transactions.
      ss.VII.10     Further Assurances.
            At any time and from time to time after the Closing  Date,  upon the
request of the Purchaser, the Sellers will do, execute, acknowledge and deliver,
or cause to be done,  executed,  acknowledged  or  delivered,  all such  further
documents,  instruments or assurances, as may be necessary,  desirable or proper
to carry out the intent and  accomplish  the  purposes  of this  Agreement.  The
Sellers and the Purchaser will each,  respectively,  bear their or its own costs
and  expenses  incurred in  compliance  with the first  sentence of this Section
7.10.
      ss.VII.11     Provisions Regarding the Agents.
            (a By its execution of this Agreement, each Seller duly and, subject
to the provisions of paragraph (b) below, irrevocably appoints J. Scott Hamilton
and  Matthew  E.  Nelson,  acting  individually  as  its  attorney-in-fact  (the
"Agents"),  with full power and authority,  in the name of and for and on behalf
of such Seller,  to exercise all rights,  powers and  privileges  of such Seller
hereunder,  including  without  limitation  to execute and deliver all documents
required to be delivered by such Seller hereunder  (including but not limited to
the  Escrow  Agreement)  and to take all  actions  required  to be taken by such
Seller hereunder.  Each Seller agrees that the foregoing  appointment and powers
are coupled with an interest and are irrevocable  (subject to  substitution  set
forth in Section 7.11 (b)).


<PAGE>


            (b The Sellers  holding the majority of the Percentage  Share on the
Closing  Date may revoke the  authority  of the  Agents  named  above by written
notice to the Purchaser,  provided such Sellers  designate a successor  agent or
agents therein,  and no such revocation that does not include such a designation
shall be effective.  From and after the receipt of such notice,  such  successor
agent or agents  shall  have all of the  rights  and  obligations  of the Agents
hereunder,  and the power of  attorney  set forth in  paragraph  (a) above shall
thereupon be deemed to be in favor and for the benefit of such  successor  agent
or agents.  Unless the Purchaser has received  such written  notice  revoking or
terminating  the  authority  of the Agents  hereunder,  the  Purchaser  shall be
entitled,  notwithstanding  anything to the contrary set forth in this Agreement
or any Transaction  Document,  to rely on notices to, directions from the Agents
and other  actions  taken by the Agents with  respect to all matters  under this
Agreement,  without  independent  inquiry or  verification  of any kind, and the
Purchaser  shall not be liable to any Seller with  respect to any actions of the
Agents.


<PAGE>


VIII. DEFINITIONS.
      ss.VIII.1     Definitions.
         (a    The following terms, as used herein, have the following meanings:
           "Acquisition Proposal" shall mean any proposal involving, directly or
indirectly,  (i) the  acquisition  of, or merger or other  business  combination
involving  CIA,  (ii) the sale or other  transfer of any capital stock (or other
equity interests) of CIA, (iii) the sale,  lease,  transfer or management of the
Business,  (iv) the sale or other transfer of any Assets (except in the ordinary
course)  and  (v) any  other  transaction  inconsistent  with  the  Contemplated
Transaction  or which would render any of them  impossible or  impracticable  to
consummate.
            "Affiliate"  of any  person  means  any  other  person  directly  or
indirectly through one or more intermediary persons, controlling,  controlled by
or under common control with such person.
            "Agreement" or "this  Agreement" shall mean, and the words "herein",
"hereof"  and  "hereunder"  and words of similar  import  shall  refer to,  this
agreement as it from time to time may be amended.
            "Assets"  shall mean  properties,  rights,  interests  and assets of
every kind, real, personal or mixed, tangible and intangible,  used or usable in
the Business.
            The term  "audit"  or  "audited"  when used in  regard to  financial
statements  shall mean an examination  of the financial  statements by a firm of
independent  certified public  accountants in accordance with generally accepted
auditing standards for the purpose of expressing an opinion thereon.


<PAGE>


            "Average  Closing  Price"  shall mean the  numerical  average of the
closing  sales price  (regular way) per share of MSGI Stock (or, in case no such
reported  sales takes place on such day the average of the closing bid and asked
prices) on the principle national securities exchange on which the MSGI Stock is
then  listed,  for each of the fifteen  (15) trading days ending two (2) trading
days prior to the Closing Date.
            "Business"  shall mean the  ownership  and  operation  of the Assets
comprising the business operations of CIA.
            "Code" shall mean the Internal Revenue Code of 1986, as amended.
   "Company Debt" shall mean (i) money borrowed by CIA from any person; (ii) any
indebtedness of CIA arising under leases  required to be capitalized  under GAAP
or  evidenced  by a note,  bond,  debenture  or  similar  instrument;  (iii) any
indebtedness of CIA arising under purchase money obligations or representing the
deferred  purchase  price of property  and services  (other than  current  trade
payables  incurred  in the  ordinary  course  of the  Business);  and  (iv)  any
Liability of CIA under any  guaranty,  letter of credit,  performance  credit or
other agreement having the effect of assuring a creditor against loss.
            "Condition  of  Business"  shall mean the  condition  (financial  or
otherwise), prospects or the results of operations of the Business.
            "Contract"  shall mean any  contract,  agreement,  indenture,  note,
bond,  lease,   conditional  sale  contract,   mortgage,   license,   franchise,
instrument, commitment or other binding arrangement, whether written or oral.


<PAGE>


            The term "control," with respect to any person, shall mean the power
to direct the management and policies of such person, directly or indirectly, by
or through stock ownership, agency or otherwise, or pursuant to or in connection
with an agreement,  arrangement or  understanding  (written or oral) with one or
more other persons by or through stock ownership,  agency or otherwise;  and the
terms  "controlling"  and  "controlled"  shall have meanings  correlative to the
foregoing.
            "Environmental  Laws" shall mean any and all Laws (including  common
law),  Orders,  Permits,  Contracts  or any  other  requirement  or  restriction
promulgated, imposed, enacted or issued by any federal, state, local and foreign
Governmental  Bodies relating to human health or the environment,  including the
emission, discharge or Release of pollutants, contaminants, Hazardous Substances
or wastes into the environment (which includes, without limitation, ambient air,
surface water, ground water, or land), or otherwise relating to the manufacture,
processing,  distribution,  use,  treatment,  storage,  disposal,  transport  or
handling of  pollutants,  contaminants,  Hazardous  Substances  or wastes or the
clean-up or other remediation thereof.


<PAGE>


            "Environmental Liabilities" shall mean any Liabilities, obligations,
responsibilities,  obligations to conduct  remedial  actions,  losses,  damages,
punitive damages,  consequential damages, costs and expenses (including, without
limitation,  all reasonable fees,  disbursements and expenses of counsel, expert
and consulting fees and costs of investigations and feasibility studies), fines,
penalties,  and  monetary  sanctions,  interest,  direct or  indirect,  known or
unknown,  absolute or contingent,  past, present, or future,  resulting from any
claim or demand by any  person,  whether  based in  contract,  tort,  implied or
express  warranty,  strict  liability,  common law,  criminal or civil  statute,
including any Environmental  Law, arising from  environmental,  health or safety
conditions  at the Parks or the  manufacture,  refining,  storage,  disposal  or
treatment of  Hazardous  Substances  by or on behalf of the Sellers,  CIA or any
predecessor in interest, in each case, on or prior to the Closing Date.
            "ERISA" shall mean the Employee  Retirement  Income  Security Act of
1974, as amended.
            "Excluded Tax  Liabilities"  shall mean any and all  Liabilities for
Taxes (other than Tax Liabilities  arising out of the Contemplated  Transactions
that are  payable  by the  Purchaser)  that are  payable  by the  Sellers or CIA
pursuant  to the terms of this  Agreement  or  pursuant  to Law  arising  out of
events,  transactions,  facts or circumstances occurring or existing on or prior
to the Closing Date.
            "GAAP" shall mean generally accepted accounting principles in effect
on the date  hereof  as set  forth in the  opinions  and  pronouncements  of the
Accounting  Principles  Board of the  American  Institute  of  Certified  Public
Accountants  and  statements  and  pronouncements  of the  Financial  Accounting
Standards  Board or in such  other  statements  by such  other  entity as may be
approved by a  significant  segment of the  accounting  profession of the United
States.
            "Hazardous Substances" shall mean any dangerous, toxic, radioactive,
caustic or otherwise hazardous material, pollutant, contaminant, chemical, waste
or substance  defined,  listed or described as any of such in or governed by any
Environmental   Law,   including   but   not   limited   to   urea-formaldehyde,
polychlorinated  biphenyls,  asbestos or asbestos-containing  materials,  radon,
explosives,  known  carcinogens,   petroleum  and  its  derivatives,   petroleum
products,  or any  substance  which  might  cause any injury to human  health or
safety or to the  environment or might subject the owner or operator of the Real
Property to any Regulatory Actions or Claims.


<PAGE>


            "Inventory"   shall  mean,  as  of  any  date,   collectively,   all
inventories  of CIA,  merchandise,  and other products owned by CIA and held for
resale  or for  distribution,  together  with  packaging  and  samples  thereof,
operating supplies and spare or maintenance parts owned by CIA as of such date.
            "IRS" shall mean the Internal Revenue Service.
            The term  "knowledge"  with respect to (a) any individual shall mean
actual knowledge and (b) any corporation  shall mean the actual knowledge of the
directors  and the  executive  officers of such  corporation;  and "knows" has a
correlative meaning.
            "Liability"   shall  mean  any  direct  or  indirect   indebtedness,
liability,   assessment,   claim,  loss,  damage,   deficiency,   obligation  or
responsibility,   fixed  or  unfixed,   choate  or   inchoate,   liquidated   or
unliquidated,  secured or  unsecured,  accrued,  absolute,  actual or potential,
contingent or otherwise  (including any liability under any guaranties,  letters
of credit, performance credits or with respect to insurance loss accruals).
            "Lien" shall mean,  with respect to any Asset,  any  mortgage,  lien
(including  mechanics,  warehousemen,  laborers  and  landlords  liens),  claim,
pledge,  charge,  security  interest,  preemptive right, right of first refusal,
option,  judgment,  title defect,  or  encumbrance  of any kind in respect of or
affecting such Asset.
            "MSGI Stock" shall mean the shares of Common  Stock,  par value $.01
per share, of the Purchaser as the same exist on the date hereof.
            "1934  Act"  shall  mean the  Securities  Exchange  Act of 1934,  as
amended, and all rules and regulations promulgated thereunder.


<PAGE>


            The  term   "person"   shall   mean  an   individual,   corporation,
partnership,  joint venture, association,  trust, unincorporated organization or
other entity,  including a government or political  subdivision  or an agency or
instrumentality thereof.
            "Receivables"   shall  mean  as  of  any  date  any  trade  accounts
receivable,   notes  receivable,   sales   representative   advances  and  other
miscellaneous receivables of CIA arising in the ordinary course of the Business.
            "Regulatory  Actions" shall mean any Claim,  demand,  action,  suit,
summons, citation, directive,  investigation,  litigation,  inquiry, enforcement
action,  Lien,  encumbrance,  restriction,  settlement,  remediation,  response,
clean-up or closure  arrangement  or other  remedial  obligation  or  proceeding
brought  or  instigated  by  any  Governmental   Body  in  connection  with  any
Environmental  Law,  including,  without  limitation,  the  listing  of the Real
Property  on any  list of  contaminated  or  potentially  contaminated  sites or
potential or verified  hazardous waste sites under any Environmental Law, or any
civil, criminal and/or administrative proceedings, whether or not seeking costs,
damages, penalties or expenses.
            "Release"  shall mean the  intentional or  unintentional,  spilling,
leaking,  disposing,  discharging  or disturbance  of, or emitting,  depositing,
injecting,  leaching, escaping, or any other release or threatened release to or
from, however defined, any Hazardous Substance in violation of any Environmental
Law.
            "Reportable  Event"  shall  mean  any of  the  events  described  in
Sections 4043(b)(1), (2), (3), (5), (6), (8) or (9) of ERISA.


<PAGE>


            "Tax" (including,  with correlative  meaning,  the terms "Taxes" and
"Taxable")  shall mean  (i)(A) any net income,  gross  income,  gross  receipts,
sales, use, ad valorem, transfer,  transfer gains, franchise,  profits, license,
withholding,  payroll,  employment,  excise, severance,  stamp, rent, recording,
occupation,  premium, real or personal property,  intangibles,  environmental or
windfall  profits tax,  alternative or add-on minimum tax, customs duty or other
tax,  fee,  duty,  levy,  impost,  assessment  or charge of any kind  whatsoever
(including  but not  limited to taxes  assessed to real  property  and water and
sewer rents relating  thereto),  together with (B) any interest and any penalty,
addition to tax or additional  amount imposed by any Governmental Body (domestic
or foreign) (a "Tax Authority")  responsible for the imposition of any such tax,
in either case, with respect to CIA, the Business or the Assets (or the transfer
thereof), (ii) any liability for the payment of any amount of the type described
in the  immediately  preceding  clause  as a result  of CIA being a member of an
affiliated or combined group with any other  corporation at any time on or prior
to the  Closing  Date and  (iii) any  liability  of CIA for the  payment  of any
amounts  of the type  described  in the  immediately  preceding  clause (i) as a
result of a contractual obligation to indemnify any other person.
            "Tax Return" shall mean any return or report  (including  elections,
declarations,   disclosures,   schedules,  estimates  and  information  returns)
required to be supplied to any Tax Authority.
            "Transaction  Documents" shall mean,  collectively,  this Agreement,
and each of the other agreements and instruments to be executed and delivered by
all or some of the parties  hereto in connection  with the  consummation  of the
transactions contemplated hereby.


<PAGE>


            The term  "voting  power"  when used with  reference  to the capital
stock of, or units of equity interests in, any person shall mean the power under
ordinary  circumstances  (and not merely upon the happening of a contingency) to
vote  in the  election  of  directors  of  such  person  (if  such  person  is a
corporation)  or to participate in the management and control of such person (if
such person is not a corporation).
      ss.VIII.2     Interpretations.
            Unless the context otherwise requires,  the terms defined in Section
8.1 shall have the meanings herein specified for all purposes of this Agreement,
applicable  to both the singular  and plural  forms of any of the terms  defined
herein.  All accounting terms defined in Section 8.1, and those accounting terms
used in this Agreement not defined in Section 8.1, except as otherwise expressly
provided herein, shall have the meanings customarily given thereto in accordance
with  GAAP.  When a  reference  is made  in this  Agreement  to  Sections,  such
reference shall be to a Section of this Agreement  unless  otherwise  indicated.
The headings  contained in this  Agreement are for  reference  purposes only and
shall not affect in any way the  meaning or  interpretation  of this  Agreement.
Whenever  the  words  "include,"  "includes"  or  "including"  are  used in this
Agreement,   they  shall  be  deemed  to  be  followed  by  the  words  "without
limitation."

              [REMAINDER OF THIS PAGE LEFT INTENTIONALLY BLANK.]


<PAGE>




            IN WITNESS WHEREOF, the parties have duly executed this Agreement on
the date set forth above.

                              MARKETING SERVICES GROUP, INC.


                              By:___________________________________
                                      Name:     Edward E. Mullen
                                      Title:    President



                              CAMBRIDGE INTELLIGENCE AGENCY, INC.


                              By:___________________________________
                                      Name:     J. Scott Hamilton
                                      Title:    President



                            THE BERKSHIRES CAPITAL INVESTORS LIMITED PARTNERSHIP


                              By:  The Berkshires Management Company LLC, its
                                      General Partner


                              By:___________________________________
                                      Name:     Matthew C. Harris
                                      Title:    Managing Director


                              --------------------------------------
                              J. Scott Hamilton




<PAGE>




                                       -[PG NUMBER]-

                              --------------------------------------
                              Jean Cazes


                              --------------------------------------
                              Eyal Rimmon


                              --------------------------------------
                              Brian Shin


                              --------------------------------------
                              Peter Sealey


                              --------------------------------------
                              Komali Avadhani


                              --------------------------------------
                              Mathew R. Gray


                              --------------------------------------
                              Mohammed Abdul Jabbar


                              --------------------------------------
                              Matthew E. Nelson


                              --------------------------------------
                              Paul Teasdale


                              --------------------------------------
                              Sam Levine


<PAGE>


                                SCHEDULE 1.2(d)

STOCKHOLDERS:

- - -------------------------------------------------------------------------------

                                                             CIA      MSGI
                                        CIA                  Common   Common
                               CIA      Shares to  PercentageStock    Stock
          Name                Common    be Sold      Share   Owned    Owned
                           Stock Owned   to MSGI             Post     Post
                                                             Closing  Closing
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

J. Scott Hamilton (1)            45,067     38,921   39.5%      6,146
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

Eyal Rimmon (1)                  13,433     11,601   11.8%      1,832
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

Brian Shin (2)                    1,330      1,149   1.2%         181
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

Jean Cazes                       13,000     11,227   11.4%      1,773
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

The Berkshires Capital
Investors Limited                41,084     35,481   36.0%      5,603
Partnership
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

Peter Sealey (3)                    106         92   0.1%          14
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

TOTAL                           114,020     98,470   100%      15,550
- - -------------------------------------------------------------------------------

(1)   Subject to annual vesting over 4 years  commencing May 18, 1998,  pursuant
      to a Stock Restriction Agreement dated May 18, 1998.
(2)   Represents full vested shares;  subject to a Stock  Restriction  Agreement
      dated May 18, 1998, as amended by a Mutual Release.
(3) Subject to a Restricted Stock Agreement dated August 26, 1999.



<PAGE>


OPTIONHOLDERS:

- - -------------------------------------------------------------------------------

                                        Percentage Shares
                              Shares    Shares     Subject   Shares    Vesting
          Name              Subject to  Subject    to New    Subject   Start
                               CIA      to MSGI    CIA       to MSGI    Date
                             Options     Options    Options   Options
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

Komali Avadhani                  10,640   49.8%      1,451             6/12/98
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

Matt Gray                           998    4.7%       136              2/15/99
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

Mohammed Abdul Jabbar               998    4.7%       136               5/1/99
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

Matthew E. Nelson                 2,660   12.5%       363               6/1/99
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

Paul Teasdale                       665    3.1%       91               7/19/99
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

Sam Levine                        5,402   25.3%       737               7/1/99
- - -------------------------------------------------------------------------------
- - -------------------------------------------------------------------------------

TOTAL                            21,363    100%      2,913
- - -------------------------------------------------------------------------------

*Non-Accredited Investors



                                                                      Exhibit 20

MSGI'S  Wholly-owned  Subsidiary  WiredEmpire to Acquire Cambridge  Intelligence
Agency

Acquisition  will  add  complementary  automated  e-mail  response  solution  to
company's suite of e-mail marketing tools

NEW  YORK--(BUSINESS   WIRE)--August  27,   1999--WiredEmpire,   a  wholly-owned
subsidiary of Marketing Services Group, Inc. (Nasdaq:  MSGI - news), an Internet
and integrated marketing services industry leader, today announced its intention
to acquire Cambridge  Intelligence Agency (CIA), a leading provider of Web-based
e-mail response management solutions.  Terms of the deal have not been released,
and are  subject to  certain  approvals.  CIA,  based in  Williamstown,  MA, has
developed  software  technology tools, which automate the response to inbound e-
mail messages.  CIA's products  reduce the volume of e-mail  requiring  personal
attention.   Its  tools  route  messages  to  the  right  place  quickly,  reply
automatically to the sender's queries,  and respond  intelligently to frequently
asked  questions.  Companies  using  its  products  include  the  Boston  Globe,
Lycos/Tripod, SmartAge and StreetMail, among others.

This  is an  exploding  area  of  communications.  Forrester  Research  recently
estimated  the number of  commercial  e-mail  broadcasts  will reach 250 billion
messages by the year 2002.  Companies  will spend  almost $1 billion on products
and services to address this growth by that year.

"We believe that CIA has  outstanding  core  technology,  and provides  powerful
e-mail  response  solutions to its clients," said Ed Mullen,  president of MSGI.
"There is a great synergy between  WiredEmpire's current e-mail Marketing Agents
and  CIA's  e-mail  response   solutions.   Combining  the  companies  positions
WiredEmpire as the industry  leader in providing total solutions in the Internet
automation field."

"This  agreement will enable us to link up with one of the leading  companies in
the field," said J. Scott Hamilton,  president of CIA. "The combination of CIA's
response  management  solution  with  the  targeted  outbound  e-mail  marketing
capability of WiredEmpire yields a tool that will provide immediate  bottom-line
results."

Officials of both  companies say the planned  acquisition  is a natural fit. The
melding of WiredEmpire and CIA technology will provide marketers with a complete
suite of tools,  which will  assure  effective  direct  marketing  over the Web.
WiredEmpire's   Marketing  Agent  technology  provides  comprehensive  automated
Internet  marketing  products.  Its tools profile  visitors to Websites,  direct
users to relevant  Web content and create  campaigns to turn  anonymous  traffic
into potential customers.  WiredEmpire's  technology is capable of scaling up to
the needs of the largest corporate user.

These Marketing Agents enable a company to create one-to-one  relationships with
visitors to the Website. WiredEmpire's ProfileAgent helps turn anonymous traffic
into  potential  customers.  It  gathers  customer  preferences,  and  builds  a
knowledge base of customers and prospects,  while utilizing an "opt-in"  process
to ensure  privacy.  WiredEmpire's  CampaignAgent  facilitates  targeted  e-mail
marketing campaigns,  and can integrate with ProfileAgent to help segment target
audiences.  It  improves  response  rates with e-mail  personalization  and HTML
content,   and  calls  for  minimal  IT  involvement  to  deploy  and  maintain.
CampaignAgent  allows offers to be developed and validated quickly, and improves
response rates with its fully integrated  e-mail marketing  capabilities.  About
WiredEmpire

WiredEmpire,  based in Wilmington,  MA, is a wholly owned subsidiary of MSGI. It
provides  automated  Internet  marketing  technology  for companies that want to
excel at customer  acquisition and retention,  market  research,  and one-to-one
relationships  with its website  visitors.  The company's e-mail  technology was
developed by CMG Direct,  Inc.,  and  stresses  opt-in  participation  to ensure
privacy.  WiredEmpire  offers an  Internet-marketing  solution  that requires no
additional hardware or software installation.

About Cambridge Intelligence Agency

Cambridge  Intelligence  Agency (CIA) has  developed  Focus,  a powerful  e-mail
response  management solution for high-traffic Web sites.  Combining  efficiency
benefits of auto-replies with the editorial  control of custom responses,  Focus
dramatically  improves  e-mail-based  customer  service  levels.  The product is
offered as enterprise software or as a CIA-hosted service.

About MSGI

Marketing  Services  Group,  Inc.  is a leader  in the  Internet  and  marketing
services industries.  MSGI's revenues have grown from $16 million in fiscal 1996
to in excess of $100 million on an annualized basis. GE Equity is the owner of a
22 percent  stockholder  position  in MSGI and CMGI is the owner of a 10 percent
stockholder position in MSGI. MSGI is organized into two business divisions: the
Internet Group and the Marketing Services Group. The Internet Group's mission is
to acquire, invest in and incubate Internet companies.  Its preliminary focus is
on WiredEmpire,  and its Marketing Agent  technology.  MSGI plans to expand into
other  strategic  areas.  The MSGI Internet Group provides  Internet  marketing,
e-commerce  applications,  Web  development  and  hosting,  online  ad sales and
consulting.  Its Marketing  Services Group provides strategic  planning,  direct
marketing  and database  marketing,  telemarketing  and  telefundraising,  media
planning and buying and fulfillment.  Through this business  segment,  MSGI will
continue to grow by leveraging  the synergies it has across all its companies in
marketing, technology, and capabilities.

Thousands of clients  worldwide are provided services by MSGI, which has offices
throughout the United States and in London.  Corporate  headquarters are located
at 333 Seventh Ave.,  New York, NY 10001.  Telephone:  212-594-7688.  Additional
information is available on the company's Website: http://www.msginet.com.

Matters  discussed  in this  release  include  forward-looking  statements  that
involve risks and uncertainties, and actual results may be materially different.
Factors  that could cause actual  results to differ are stated in the  company's
reports to the  Securities and Exchange  Commission,  including its 10-Q for the
period  ended March 31,  1999 and the annual  report on Form 10-KSB for the year
ended June 30, 1998.

Contact:
     MSGI
     Jamie Shaber
     Director, Corporate Services
     917-339-7137
          or
     Morgen-Walke Associates
     Andrea Kaimowitz/Cheryl Olson
     Press: Eileen King/Stacey Reed
     212-850-5600
          or
     WiredEmpire
     Stephen Gentile
     Vice President, Marketing
     978-661-8048




<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
CONSOLIDATED  FINANCIAL  STATEMENTS OF MARKETING  SERVICES GROUP, INC. AS OF AND
FOR THE THREE MONTHS ENDED  SEPTEMBER  30, 1999  INCLUDED IN THIS REPORT ON FORM
10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS
</LEGEND>
<MULTIPLIER>                                   1
<CURRENCY>                                     U.S. Dollars

<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                       Jun-30-1999
<PERIOD-END>                            Sep-30-1999
<EXCHANGE-RATE>                                   1
<CASH>                                   14,692,784
<SECURITIES>                                      0
<RECEIVABLES>                            29,950,437
<ALLOWANCES>                               (585,543)
<INVENTORY>                                       0
<CURRENT-ASSETS>                         45,399,065
<PP&E>                                    9,054,402
<DEPRECIATION>                           (7,087,677)
<TOTAL-ASSETS>                          116,807,572
<CURRENT-LIABILITIES>                    38,622,687
<BONDS>                                   1,063,586
<COMMON>                                    257,124
                             0
                                       0
<OTHER-SE>                               76,864,175
<TOTAL-LIABILITY-AND-EQUITY>             77,121,299
<SALES>                                  27,173,623
<TOTAL-REVENUES>                         27,173,623
<CGS>                                    17,819,178
<TOTAL-COSTS>                            17,819,178
<OTHER-EXPENSES>                         11,710,268
<LOSS-PROVISION>                                  0
<INTEREST-EXPENSE>                          524,226
<INCOME-PRETAX>                          (2,834,886)
<INCOME-TAX>                                 13,284
<INCOME-CONTINUING>                      (2,848,170)
<DISCONTINUED>                                    0
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                             (2,848,170)
<EPS-BASIC>                                (0.12)
<EPS-DILUTED>                                (0.12)



</TABLE>


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