MARKETING SERVICES GROUP INC
8-K, 1999-07-19
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                     ---------------------------------------

                                    FORM 8-K


                             Current Report Pursuant
                          to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



                          Date of Report: July 8, 1999
                                          ------------


                         MARKETING SERVICES GROUP, INC.
                         ------------------------------
               (Exact name of Registrant as specified in charter)


         Nevada                     0-16730               88-0085608
     (State or other              (Commission          (I.R.S. Employer
     jurisdiction of               File No.)          Identification No.)
     incorporation)



                               333 Seventh Avenue
                            New York, New York 10001
                            ------------------------
                    (Address of Principal Executive Offices)


                                  212/594-7688
                                  ------------
              (Registrant's telephone number, including area code)


<PAGE>


Item 5. Other
- -------------

On July 8, 1999,  Marketing  Services  Group,  Inc.  (the  "Company"  or "MSGI")
entered into a definitive  agreement to acquire all of the  outstanding  capital
stock of Grizzard Advertising, Inc. ("Grizzard").  Grizzard and its wholly owned
subsidiary operate a vertically  integrated network of marketing  communications
companies. Pursuant to an Agreement and Plan of Merger dated as of July 8, 1999,
the Company will acquire,  by merger,  all of the capital stock of Grizzard from
its current  stockholders for approximately  $100 million (subject to adjustment
in the event of an increase in the per share price of MSGI's Common Stock).  The
purchase  price is payable  $50,000,000  in cash and the  remainder in shares of
MSGI Common Stock of which a portion is subject to certain resale  restrictions.
The  Company  expects  to  finance  the  transaction  with bank  financing.  The
transaction is subject to certain closing conditions.


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits
- ---------------------------------------------------------------------------

     (a)  n/a

     (b)  n/a

     (c)  The following  documents  are filed  herewith as exhibits to this Form
          8-K:

          2.1  Agreement  and Plan of Merger  dated as of July 8,  1999,  by and
               among the Registrant, a wholly-owned subsidiary of the Registrant
               and Grizzard Advertising, Inc.

          20.1 Press Release of the Registrant dated July 14, 1999







<PAGE>




                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                          MARKETING SERVICES GROUP, INC.

Date: July 19, 1999                       By: /s/ Cindy H. Hill
      -------------                           -----------------
                                              Title: Chief Financial Officer


                                                                  Exhibit 2.1








                          AGREEMENT AND PLAN OF MERGER

                                  BY AND AMONG

                         MARKETING SERVICES GROUP, INC.,

                                GCG MERGER CORP.,

                                       AND

                        GRIZZARD ADVERTISING INCORPORATED











<PAGE>







                               TABLE OF CONTENTS


1.    THE MERGER.............................................................2

      1.1   The Merger.......................................................2

      1.2   Effective Time...................................................2

      1.3   Closing..........................................................2

      1.4   Certificate of Incorporation and Bylaws of the Surviving
             Corporation ....................................................3

      1.5   Directors and Officers of the Surviving Corporation..............3

      1.6   Effects of the Merger............................................3

2.    STATUS AND CONVERSION OF SECURITIES....................................3

      2.1   Stock of Grizzard................................................4

      2.2   Securities Act Compliance.......................................11

      2.2   Capital Stock of Merger-Sub.....................................11

3.    REPRESENTATIONS AND WARRANTIES........................................11

      3.1   Certain Representations and Warranties of Grizzard..............11

      3.2   Certain Representations and Warranties of MSGI and Merger-Sub...33

4.    CERTAIN COVENANTS AND AGREEMENTS OF THE PARTIES.......................39

      4.1   Conduct of Business of Grizzard and its Subsidiaries............39

      4.2   Conduct of Business of MSGI and its Subsidiaries................42

      4.3   Access and Information..........................................43

      4.4   Reasonable Efforts; Antitrust Notification; Additional Actions..43

      4.5   Notification of Certain Matters.................................45

      4.6   Transfer and Real Property Transfer Gains Taxes; HSR Act Fees...45

      4.7   Public Announcements............................................46

      4.8   Execution of Affiliates Letter..................................47

      4.9   Execution of Voting Agreement and Affiliates Agreement..........47

      4.10  Certain Employee Matters........................................47

      4.11  Non-Solicitation................................................48

      4.12  MSGI's SEC Filings..............................................48

      4.13  Notice of Litigation, Contract Issues and Labor Matters.........48

      4.14  Financial Statements............................................49

      4.15  Preparation of Registration Statement...........................49

      4.16  NASDAQ Listing..................................................50

      4.17  Confidential Information........................................50

      4.18  Grizzard Stockholders'Meeting...................................51

      4.19  Insurance.......................................................51

      4.20  Stockholders'Representative.....................................52

5.    CONDITIONS............................................................54

      5.1   Conditions to Each Party's Obligation to Effect the Merger......54

      5.2   Conditions to Obligation of MSGI and Merger-Sub to Effect the
             Merger ........................................................56

      5.3   Conditions to Obligation of Grizzard to Effect the Merger.......58

6.    TERMINATION...........................................................61

      6.1   Termination.....................................................61

      6.2   Effect of Termination...........................................62

7.    SURVIVAL, INDEMNIFICATION AND SET-OFF.................................63

      7.2   Rights to Setoff................................................63

      7.3   Obligation of MSGI and Merger-Sub to Indemnify..................64

      7.4   Notice and Opportunity to Defend Third Party Claims.............64

      7.5   Limits on Indemnification.......................................67

      7.6   Adjustment......................................................67

      7.7   Exclusive Remedy................................................68

8.    MISCELLANEOUS.........................................................68

      8.1   Further Actions.................................................68

      8.2   Availability of Equitable Remedies..............................69

      8.3   Modification....................................................69

      8.4   Notices.........................................................69

      8.5   Waiver..........................................................70

      8.6   Binding Effect..................................................70

      8.7   No Third-Party Beneficiaries....................................70

      8.8   Severability....................................................71

      8.9   Governing Law...................................................71

      8.10  Judicial Proceedings............................................71

      8.11  Counterparts....................................................72

      8.12  Interpretation..................................................72

      8.13  Entire Agreement................................................72

9.    DEFINED TERMS.........................................................72

      9.1   Defined Terms...................................................72

      9.2   Interpretation..................................................86

<PAGE>


                               TABLE OF SCHEDULES

                        MSGI/Grizzard: Merger Agreement
                        -------------------------------

Subject                                                               Schedule
- -------                                                               --------

Grizzard Officers..........................................................1.5
Grizzard Stockholders...................................................2.1(f)
Grizzard Affiliates........................................................2.2
Organization............................................................3.1(a)
Stock Ownership.........................................................3.1(b)
Capitalization..........................................................3.1(c)
Authority, Approvals and Consents.......................................3.1(e)
Grizzard Certain Changes or Events......................................3.1(g)
Litigation..............................................................3.1(h)
Grizzard Compliance.....................................................3.1(i)
Taxes...................................................................3.1(j)
Employee Benefit Plans..................................................3.1(k)
Environmental Matters...................................................3.1(l)
Intangible Property.....................................................3.1(m)
Real Property...........................................................3.1(n)
Tangible Personal Property..............................................3.1(o)
Contracts...............................................................3.1(p)
Insurance...............................................................3.1(q)
Labor Matters...........................................................3.1(r)
Transactions with Affiliates............................................3.1(s)
Conduct of Business.....................................................3.1(t)
Grizzard Undisclosed Liabilities........................................3.1(u)
Finders and Investment Bankers..........................................3.1(y)
Finders; Fees...........................................................3.2(d)
MSGI Compliance.........................................................3.2(h)
MSGI Undisclosed Liabilities............................................3.2(i)
MSGI Certain Changes or Events..........................................3.2(j)
Grizzard Conduct of Business............................................4.1(c)
Grizzard Capital Stock..................................................4.1(e)
Grizzard Contracts......................................................4.1(f)
Indebtedness............................................................4.1(g)
Compensation, etc.......................................................4.1(h)
Tax Policies............................................................4.1(i)
Contractual Commitments....................................................4.2
Lockup Agreements..........................................................4.8
Employee Matters..........................................................4.10
Grizzard Liens......................................................9.1(pp)(i)
MSGI Liens.........................................................9.1(pp)(ii)

                                TABLE OF EXHIBITS
                                -----------------


Form of                                                                Exhibit
- -------                                                                -------

Holdback Agreement...........................................................A
Alston & Bird Legal Opinion..................................................B
CKS Legal Opinion............................................................C
Lockup Agreement.............................................................D
Voting Agreement.............................................................E
Stockholders' Representative Agreement.......................................F


Schedules  and  Exhibits of the  Agreement  and Plan of Merger have been omitted
from the filing in accordance  with Item 601 of  Regulation  S-K and the Company
agrees to furnish  supplementally  a copy of any omitted schedule or exhibits to
the Commission upon request.


<PAGE>


                          AGREEMENT AND PLAN OF MERGER

                                  BY AND AMONG

                         MARKETING SERVICES GROUP, INC.,

                                GCG MERGER CORP.,

                                       AND

                        GRIZZARD ADVERTISING INCORPORATED


     AGREEMENT AND PLAN OF MERGER (this "Agreement"),  dated as of July 8, 1999,
by and among MARKETING SERVICES GROUP, INC., a Nevada corporation, whose address
is 333 Seventh Avenue,  New York, New York 10001  ("MSGI"),  GCG MERGER CORP., a
Delaware corporation and a wholly-owned subsidiary of MSGI, whose address is 333
Seventh  Avenue,  New  York,  New  York  10001   ("Merger-Sub"),   and  GRIZZARD
ADVERTISING  INCORPORATED,  a Texas corporation,  whose address is 229 Peachtree
Street, N.E., Atlanta, Georgia 30303 ("Grizzard").  Merger-Sub,  in its capacity
as  the  surviving  corporation,  is  herein  sometimes  called  the  "Surviving
Corporation,"  and  Merger-Sub  and  Grizzard  are herein  sometimes  called the
"Constituent Corporations."

                              W I T N E S S E T H :

     WHEREAS,  the Boards of Directors of MSGI,  Merger-Sub,  and Grizzard  have
each  determined  that  it is  advisable  and in the  best  interests  of  their
respective   stockholders  to  consummate,   and  have  approved,  the  business
combination  transaction  provided for herein in which Grizzard would merge with
and into Merger-Sub (the "Merger"); and

     WHEREAS,  concurrently  with  the  execution  of  this  Agreement  and as a
condition and  inducement to MSGI's  willingness  to enter into this  Agreement,
MSGI,  Merger-Sub and Lynne Grizzard Crump,  Randall G. Crump, Carol A. Dzvonik,
Michael  D.  Dzvonik,  Claude H.  Grizzard  Jr.,  Linda F.  Grizzard,  Claude T.
Grizzard Jr., Claude H. Grizzard Sr., Elizabeth W. Grizzard,  Dodd Leon Hackman,
Roger Hackman, Debbi Layfield,  The Salvation Army, Dawn Leann Hackman,  Trustee
and Dodd Leon Hackman, Trustee (collectively,  the "Majority Stockholders") have
entered into the Voting  Agreement  pursuant to which,  among other things,  the
Majority  Stockholders have agreed to vote their shares of Grizzard Common Stock
in favor of the Merger,  subject to the terms and  conditions  set forth therein
and herein; and

     WHEREAS, it is the express intention of MSGI,  Merger-Sub and Grizzard that
this  Agreement  constitute  a plan of  reorganization  intended  to qualify for
federal income tax purposes as a "reorganization" within the meaning of Sections
368(a)(1)(A)  and  368(a)(2)(D) of the Internal Revenue Code of 1986, as amended
from time to time, and any successor statute thereto (the "Code"); and

     WHEREAS,   MSGI,   Merger-Sub   and   Grizzard   desire  to  make   certain
representations,  warranties and agreements in connection with the Merger and to
prescribe various conditions to the Merger.

     NOW, THEREFORE,  in consideration of the mutual premises,  representations,
warranties,  covenants and agreements set forth in this Agreement, and intending
to be legally bound hereby, and for other good and valuable  consideration,  the
receipt and  sufficiency  of which are hereby  acknowledged,  the parties hereto
agree as follows:

                                  1. THE MERGER

     1.1 The Merger.  At the Effective  Time,  upon the terms and subject to the
conditions of this Agreement,  Grizzard shall be merged with and into Merger-Sub
in  accordance  with the DGCL and the TBCA.  Merger-Sub  shall be the  surviving
corporation in the Merger. As a result of the Merger,  the outstanding shares of
capital stock of Grizzard shall be converted or cancelled in the manner provided
in Article 2.

     1.2 Effective  Time. At the Closing,  a Certificate of Merger shall be duly
prepared and executed by the Surviving  Corporation and thereafter  delivered to
the  Secretary  of State of the State of  Delaware  for filing on, or as soon as
practicable  after,  the Closing Date. The Merger shall become  effective at the
time of the filing of the  Certificate  of Merger with the Secretary of State of
the State of Delaware (the date and time of such filing being referred to herein
as the "Effective Time"). At the Effective Time, the Surviving Corporation shall
file  with the  officials  of the  State of Texas  all  necessary  documentation
required under the TBCA to effectuate the Merger.

     1.3 Closing.  The closing of the Merger (the  "Closing") will take place at
the offices of Camhy  Karlinsky & Stein LLP, 1740  Broadway,  New York, New York
10019-4315,  or at such other place as the parties hereto  mutually  agree, on a
date and at a time to be specified  by the  parties,  which shall in no event be
later  than  10:00  a.m.,  local  time,  on  the  next  business  day  following
satisfaction  of the  condition set forth in Section  5.1(a),  provided that the
other  closing  conditions  set forth in  Article 5 have been  satisfied  or, if
permissible,  waived in accordance with this Agreement, or on such other date as
the parties  hereto  mutually agree (the "Closing  Date").  At the Closing there
shall be delivered to MSGI, Merger-Sub,  and Grizzard the certificates and other
documents and instruments required to be delivered under Article 5.

     1.4 Certificate of Incorporation  and Bylaws of the Surviving  Corporation.
At the Effective Time, (i) the Certificate of  Incorporation of Merger-Sub as in
effect  immediately  prior to the Effective  Time shall be amended to change the
name of Merger-Sub to "Grizzard Communications Group, Inc.," and, as so amended,
such Certificate of  Incorporation  shall be the Certificate of Incorporation of
the Surviving  Corporation until thereafter  amended as provided by law and such
Certificate  of  Incorporation,  and (ii) the Bylaws of  Merger-Sub as in effect
immediately  prior to the  Effective  Time shall be the Bylaws of the  Surviving
Corporation  until  thereafter  amended as provided by law, the  Certificate  of
Incorporation of the Surviving Corporation, and such Bylaws.

     1.5 Directors and Officers of the Surviving  Corporation.  The directors of
Merger-Sub  immediately  prior to the Effective  Time shall,  from and after the
Effective  Time,  be  the  directors  of the  Surviving  Corporation,  and  such
directors shall appoint the officers of Grizzard as set forth on Schedule 1.5 to
be the officers of the Surviving Corporation.  The directors and officers of the
Surviving  Corporation  shall serve until their  successors shall have been duly
elected or appointed and qualified or until their earlier death, resignation, or
removal  in  accordance   with  the  Surviving   Corporation's   Certificate  of
Incorporation and Bylaws.

     1.6 Effects of the  Merger.  Subject to the  foregoing,  the effects of the
Merger  shall be as provided in the  applicable  provisions  of the DGCL and the
TBCA.

                     2. STATUS AND CONVERSION OF SECURITIES

     2.1 Stock of Grizzard.

       (a) Grizzard Common Stock. Subject to the  provisions  of Section  2.1(b)
hereof,  each share of  Grizzard  Common  Stock  issued and  outstanding  at the
Effective Time shall, by virtue of the Merger and without any action on the part
of the holders thereof,  be converted into the right to receive (i) an amount in
cash equal to the Per Share Cash Payment, without any interest thereon, (ii) the
Per Share Stock  Consideration  and (iii) the right to  receive,  not later than
five (5) business days following any  Distribution  Date, the Per Share Deferred
Payment payable on such Distribution Date,  payable to the holder thereof,  upon
surrender of the certificate  representing  such share of Grizzard Common Stock,
except that shares of Grizzard  Common Stock held in  Gizzard's  treasury at the
Effective Time shall be cancelled without payment of any consideration thereof.

       (b) Payment of Deferred Amount. (i)On or prior to the Closing Date, MSGI,
Merger-Sub  and the  Stockholders'  Representative  will execute and deliver the
Holdback Agreement substantially in the form of Exhibit A hereto. MSGI shall pay
the Per Share Deferred  Payments to the Grizzard  Stockholders  at the times and
subject to the terms and conditions of the Holdback  Agreement.  At the Closing,
MSGI will deliver to the Stockholders' Representative a standby letter of credit
substantially in the form of Appendix I to the Holdback  Agreement (the "Standby
Letter of  Credit")  issued by a  nationally  recognized  financial  institution
acceptable to the Stockholders'  Representative in an amount equal to $5,000,000
(the "Initial  Deferred Amount") plus interest thereon at the Interest Rate, for
a three (3) year period  commencing on the Closing Date, which Standby Letter of
Credit  will secure the  obligation  of MSGI to make  payments  to the  Grizzard
Stockholders as provided in the Holdback Agreement.

      (c) Exchange of Grizzard Common Stock.

        (i) MSGI shall authorize one or more persons to act as an exchange agent
hereunder  (the  "Exchange  Agent")  pursuant  to an  agreement  (the  "Exchange
Agreement") satisfactory to MSGI and Grizzard.  Promptly after the Closing, MSGI
shall deposit or cause to be deposited with the Exchange Agent the amount of (A)
certificates representing the shares of MSGI Common Stock payable to the holders
of Grizzard  Common Stock  pursuant to Section 2.1(a) hereof based on the number
of shares of Grizzard Common Stock converted into the Share  Consideration,  (B)
cash as  payment  of the  Closing  Cash  Payment  and for  fractional  shares of
Grizzard Common Stock pursuant to Section  2.1(c)(vii)  hereof,  (C) cash in the
amount of the Expense Amount, and (D) cash in the amount of the Earn-Out Amount.
The  Exchange  Agent  may in its sole  discretion  invest  portions  of the cash
deposited with it, provided that such investments  shall be in obligations of or
guaranteed by the United States of America or in certificates of deposit,  or in
money market funds that are invested substantially in any such investments.  Any
net profit  resulting from, or interest or income produced by, such  investments
shall be payable to MSGI.

     (ii) As soon as  practicable  after the Effective  Time, the Exchange Agent
shall (A) pay the Expense  Amount and the Earn-Out  Amount to the  Stockholders'
Representative   to  be  held  and/or  disbursed  by  him  as  provided  in  the
Stockholders'  Representative  Agreement, and (B) mail, to each holder of record
of a certificate or certificates  that  immediately  prior to the Effective Time
represented   outstanding   shares  of  Grizzard  Common  Stock  (the  "Grizzard
Certificates"),  a form letter of transmittal (which shall specify that delivery
shall be  effective,  and risk of loss and title to the Grizzard  Certificate(s)
shall pass,  only upon delivery of the Grizzard  Certificate(s)  to the Exchange
Agent) and  instructions for such holder's use in effecting the surrender of the
Grizzard  Certificates in exchange for certificates  representing shares of MSGI
Common Stock ("MSGI Certificates").

     (iii) As soon as practicable  after the Effective  Time, the Exchange Agent
shall  distribute to holders of shares of Grizzard Common Stock,  upon surrender
to the Exchange  Agent of one or more Grizzard  Certificates  for  cancellation,
together with a duly-executed letter of transmittal, if applicable,  pursuant to
Section  2.1(c)(ii),  (A) a check in the  amount of the Per Share  Cash  Payment
payable with respect to each share represented by the Grizzard Certificate(s) so
surrendered as provided in Section 2.1(a) and (B) one or more MSGI  Certificates
representing  the  number of whole  shares of MSGI  Common  Stock into which the
shares represented by the Grizzard Certificate(s) so surrendered shall have been
converted  pursuant to  Sections  2.1(a),  and the  Grizzard  Certificate(s)  so
surrendered  shall be cancelled.  Except for interest  included in any Per Share
Deferred  Payment or Per Share Reserve  Payment  payable to a holder of Grizzard
Common  Stock   hereunder,   the  holder  of  any  such   surrendered   Grizzard
Certificate(s)  shall not be  entitled  to receive  interest on any of the funds
received in the  Merger.  In the event of a transfer  of  ownership  of Grizzard
Common  Stock that is not  registered  in the transfer  records of Grizzard,  it
shall  be a  condition  to the  payment  of cash  and/or  issuance  of the  MSGI
Certificate(s)  pursuant  to the  above-described  Sections  that  the  Grizzard
Certificate(s)  so  surrendered  shall be properly  endorsed or be  otherwise in
proper form for transfer and that such transferee  shall (x) pay to the Exchange
Agent any transfer or other taxes required, or (y) establish to the satisfaction
of the Exchange Agent that such tax has been paid or is not payable.

     (iv) No dividends or other  distributions that are declared with respect to
MSGI Common Stock payable to holders of record  thereof after the Effective Time
shall be paid to the stockholders  entitled to receive MSGI  Certificates  until
such stockholders  surrender their Grizzard  Certificates.  Upon such surrender,
there shall be paid to the stockholder in whose name the MSGI Certificates shall
be  issued  any  dividends  that  shall  have a record  date  subsequent  to the
Effective  Time which shall have become payable with respect to such MSGI Common
Stock  between  the  Effective  Time  and the  time of such  surrender,  without
interest.  After such surrender,  there shall also be paid to the stockholder in
whose  name the MSGI  Certificates  shall be issued  any  dividend  on such MSGI
Common Stock that shall have a record date  subsequent to the Effective Time and
a payment  date after such  surrender,  and such  payment  shall be made on such
payment  date.  In no event  shall the  stockholders  entitled  to receive  such
dividends be entitled to receive  interest on such  dividends.  All dividends or
other  distributions  declared  after the  Effective  Time with  respect to MSGI
Common Stock and payable to the holders of record  thereof  after the  Effective
Time that are payable to the holders of Grizzard  Certificates  not  theretofore
surrendered  and  exchanged  for  MSGI  certificates  pursuant  to this  Section
2.1(c)(iv)  shall be paid or delivered by MSGI to the Exchange  Agent, in trust,
for the benefit of such holders.  All such dividends or other distributions held
by the  Exchange  Agent for payment or delivery to the holders of  unsurrendered
Grizzard  Certificates  and  unclaimed at the end of one year from the Effective
Time shall be repaid or redelivered  by the Exchange Agent to MSGI,  after which
time any holder of Grizzard  Certificates  who has not  theretofore  surrendered
such Grizzard  Certificates  to the Exchange  Agent,  subject to applicable law,
shall look as a general  creditor  only to MSGI for  payment or delivery of such
dividends or distributions,  as the case may be. Any MSGI Common Stock delivered
or made  available to the Exchange  Agent pursuant to this Section 2.1(c) hereof
and not exchanged for Grizzard  Certificates within one year after the Effective
Time pursuant to this Section  2.1(c) shall be returned by the Exchange Agent to
MSGI which  shall  thereafter  act as  Exchange  Agent  subject to the rights of
holders  of   unsurrendered   Grizzard   Certificates   under  this  Article  2.
Notwithstanding the foregoing,  neither MSGI, Merger-Sub, the Exchange Agent nor
any other party hereto shall be liable to a holder of Grizzard  Common Stock for
any MSGI Common Stock,  or dividends or  distributions  thereon,  delivered to a
public official pursuant to applicable escheat laws.

     (v) All cash paid and shares of MSGI Common Stock issued upon the surrender
for  exchange of  Grizzard  Common  Stock in  accordance  with the terms  hereof
(including any cash paid for fractional shares pursuant to Section  2.1(c)(vii))
shall be deemed to have been paid or issued, as applicable, in full satisfaction
of all rights pertaining to such shares of Grizzard Common Stock.

     (vi) After the Effective  Time,  there shall be no further  registration of
transfers  on the stock  transfer  books of  Grizzard  of the shares of Grizzard
Common Stock that were outstanding  immediately  prior to the Effective Time. As
of the Effective Time, the holders of Grizzard  Certificates shall cease to have
any rights as stockholders of Grizzard,  except such rights, if any, as they may
have pursuant to this  Agreement  and any  applicable  laws.  Except as provided
above, until such Grizzard Certificates are surrendered for exchange,  each such
Grizzard Certificate shall, after the Effective Time, represent for all purposes
only the  right to  receive  the Per Share  Cash  Payment,  the Per Share  Stock
Consideration,  the right to receive the Per Share Deferred Payment, if any, the
right to receive  the Per Share  Reserve  Payment,  and the right to receive the
cash  value of any  fraction  of a share of MSGI  Common  Stock as  provided  in
Section 2.1(c)(vii) hereof.

     (vii) No fractional share of MSGI Common Stock and no certificates or scrip
therefor,  or other  evidence  of  ownership  thereof,  shall be issued upon the
surrender for exchange of Grizzard Certificates,  no dividend or distribution of
MSGI shall relate to any fractional  share,  and such fractional share interests
shall not entitle the owner thereof to vote or to any rights of a stockholder of
MSGI. All  fractional  shares of MSGI Common Stock to which a holder of Grizzard
Common  Stock  immediately  prior  to the  Effective  Time  would  otherwise  be
entitled,  at the Effective  Time,  shall be aggregated.  If a fractional  share
results  from such  aggregation,  then (in lieu of such  fractional  share)  the
Exchange  Agent shall pay to each holder of shares of Grizzard  Common  Stock an
amount of cash  (without  interest)  determined by  multiplying  (x) the Average
Closing  Price by (y) the  fractional  share of MSGI Common  Stock to which such
holder would  otherwise be  entitled.  MSGI will make  available to the Exchange
Agent,  without regard to any other cash being  provided to the Exchange  Agent,
any cash necessary for this purpose.

     (viii) In the event any Grizzard  Certificates shall have been lost, stolen
or destroyed,  the Exchange Agent shall issue in exchange for such lost,  stolen
or destroyed Grizzard Certificate,  upon the making of an affidavit of that fact
by the holder  thereof,  such shares of MSGI Common  Stock and/or cash as may be
required  pursuant to this Article 2; provided,  however,  that MSGI may, in its
sole discretion and as a condition  precedent to the issuance  thereof,  require
the owner of such lost,  stolen or destroyed  Grizzard  Certificate to deliver a
bond in such sum as it may direct as an indemnity  against any claim that may be
made against MSGI or the Exchange Agent with respect to the Grizzard Certificate
alleged to have been lost, stolen or destroyed.

     (d)  Dissenter's  Rights.  If any holder of Grizzard  Common Stock dissents
from the consummation of this Agreement in accordance with the TBCA, and if such
holder has complied with the requirements of Sections 5.11, 5.12 and 5.13 of the
TBCA (a  "Grizzard  Dissenting  Stockholder"),  then,  notwithstanding  anything
contained in this Agreement to the contrary, each share of Grizzard Common Stock
held  by a  Grizzard  Dissenting  Stockholder  shall  not be  converted  into or
represent  the right to  receive  such  holder's  pro rata  share of the  Merger
Consideration  pursuant to Section 2.1, but such Grizzard Dissenting Stockholder
shall be entitled to the rights specified in the TBCA;  provided,  however, if a
Grizzard  Dissenting  Stockholder  withdraws  his,  her or its  dissent (or if a
person ceases to be a Grizzard Dissenting  Stockholder because such person fails
to comply with the requirements of Article 5.13 of the TBCA),  then the Grizzard
Common  Stock held by such  person  shall be deemed to be  converted,  as of the
Effective  Time,  into the Merger  Consideration  as set forth in  Section  2.1,
without any interest thereon.

     (e) Withholding. MSGI shall deduct and withhold from the cash consideration
otherwise payable pursuant to this Agreement to any holder of shares of Grizzard
Common  Stock,  such  amounts as MSGI is  required to deduct and  withhold  with
respect to the making of such payment under the Code, or any provision of state,
local or foreign  tax law.  To the extent that  amounts  are so  withheld,  such
withheld  amounts shall be treated for all purposes of this  Agreement as having
been paid to the holder of the shares of the Grizzard Common Stock in respect of
which such deduction and withholding was made.

     (f)  Payment of  Stockholders'  Indebtedness.  Grizzard  shall use its best
efforts to cause each of the  Grizzard  Stockholders  who are listed on Schedule
2.1(f)  hereto who are indebted to Grizzard or whose  indebtedness  to others is
guaranteed  by Grizzard to authorize  MSGI to cause to be withheld from any cash
consideration  otherwise  payable to such  stockholder  hereunder  the principal
amount of any and all accrued  but unpaid  interest  on such  indebtedness.  All
amounts so withheld  shall be promptly  remitted to Grizzard or to the person or
entity  to  which  such   indebtedness  is  owed.  Upon  such  remittance,   the
indebtedness of any such Grizzard  Stockholder shown on Schedule 2.1(f) as being
indebted to Grizzard shall be deemed paid and satisfied in full.

     2.2 Securities Act  Compliance.  Grizzard and MSGI agree that each will use
its best efforts so that the Merger and other transactions  contemplated  hereby
shall be consummated  without violating the securities laws of the United States
or of any state or other  jurisdiction.  Grizzard  has set forth in Schedule 2.2
all  individuals  who are  affiliates of Grizzard for purposes of the Securities
Act.

     2.3 Capital  Stock of  Merger-Sub.  At the  Effective  Time,  each share of
Merger-Sub  Common  Stock  issued  and  outstanding  immediately  prior  to  the
Effective Time shall, by virtue of the Merger and without any action on the part
of the holder thereof, remain one share of Merger-Sub Common Stock.


                        3. REPRESENTATIONS AND WARRANTIES

     3.1 Certain Representations and Warranties of Grizzard. Grizzard represents
and warrants to MSGI and Merger-Sub as follows:

     (a)  Organization.  Each of Grizzard and  Grizzard's  Subsidiaries  is duly
organized and existing in good standing  under the laws of the  jurisdiction  of
its  incorporation  or organization and has all requisite power and authority to
own, lease and operate its respective  properties and to carry on its respective
business as now being conducted. Except as set forth in Schedule 3.1(a), each of
Grizzard  and  Grizzard's  Subsidiaries  is duly  qualified  or  licensed  to do
business and in good standing in each  jurisdiction in which the property owned,
leased or operated  by it or the nature of the  business  conducted  by it makes
such  qualification  or licensing  necessary,  except for such failures to be so
duly  qualified or licensed and in good  standing that would not have a Material
Adverse  Effect with  respect to Grizzard.  Complete  and correct  copies of the
Organizational  Documents  of Grizzard  and each of its  Subsidiaries,  with all
amendments thereto to the date hereof,  have been delivered or made available to
MSGI.

     (b) Stock Ownership.  Schedule 3.1(b) lists (i) each Subsidiary of Grizzard
and its  jurisdiction  of  incorporation  or  organization;  (ii) the authorized
number of  shares of each  class or  series  of  capital  stock or other  equity
interests of such Subsidiary;  (iii) the number of issued and outstanding shares
of each such class or series or other equity interest; and (iv) the names of the
record  owners of the capital stock of, or equity  interest in, each  Subsidiary
and the number of shares of such capital stock or the  percentage of such equity
interest owned by them. Except as set forth in Schedule 3.1(b),  Grizzard is the
beneficial and record owner of all of the issued and  outstanding  capital stock
of, or equity interests in, Grizzard's Subsidiaries, free and clear of all Liens
and preemptive  rights,  other than Permitted Liens and Liens imposed by Federal
and state securities laws. Except as set forth on Schedule 3.1(b), Grizzard does
not own,  directly or  indirectly,  any shares of capital  stock or other equity
interest in any Person, foreign or domestic.

     (c)  Capitalization.  The authorized Grizzard capital stock consists solely
of 1,000,000 shares of Grizzard Common Stock of which  135,355.96  shares are as
of the date hereof,  and will be on the Closing  Date,  issued and  outstanding.
Except as set forth on Schedule  3.1(c),  there are no outstanding or authorized
options, warrants, calls, subscriptions, rights, agreements or other commitments
of any character  (contingent  or otherwise)  obligating  Grizzard or Grizzard's
Subsidiaries to issue,  sell,  purchase,  return or redeem any shares of capital
stock of (or equity interest in), or securities convertible into or exchangeable
for,  any shares of capital  stock of (or equity  interest  in)  Grizzard or its
Subsidiaries.  Upon the  consummation  of the Merger,  any such  outstanding  or
authorized options, warrants, calls, subscriptions,  rights, agreements or other
commitments  set  forth  on  Schedule  3.1(c)  will be  cancelled  (without  any
consideration  therefor) and none will be authorized or  outstanding.  Except as
disclosed on Schedule 3.1(c) hereto, there are no stockholder agreements, voting
trusts or other agreements or understandings to which Grizzard or any Subsidiary
thereof  is a party or to which any of them is bound  relating  to the voting or
registration  of any shares of  Grizzard  Common  Stock or  capital  stock of or
equity interests in Grizzard's  Subsidiaries.  All issued and outstanding shares
of Grizzard  Common  Stock and capital  stock of or other  equity  interests  in
Grizzard's  Subsidiaries  are duly  authorized,  validly issued,  fully paid and
non-assessable.

     (d)  Authorization  and  Enforceability.   This  Agreement  has  been  duly
authorized  by the Board of Directors of  Grizzard,  has been duly  executed and
delivered by Grizzard,  and  (assuming  this  Agreement  constitutes a valid and
binding  obligation of each of MSGI and Merger-Sub),  constitutes a legal, valid
and binding obligation of Grizzard,  enforceable  against Grizzard in accordance
with its terms,  except as such  enforceability  may be  limited by  bankruptcy,
insolvency,  reorganization,  fraudulent  conveyance or transfer or similar laws
affecting the enforcement of creditors' rights generally and general  principles
of equity (whether  considered in a proceeding at law or in equity).  Except for
the aforesaid authorizations and approvals, no other authorizations or approvals
are  required  of any boards of  directors  or holders of the  capital  stock of
Grizzard or its Subsidiaries  with respect to this Agreement or the transactions
contemplated hereby.

     (e)  Authority,  Approvals  and Consents.  Neither  Grizzard nor any of its
Subsidiaries is in violation of its  Organizational  Documents,  except as would
not have a Material Adverse Effect with respect to Grizzard. Except as set forth
on Schedule 3.1(e),  neither the execution,  delivery or performance by Grizzard
of this Agreement or any Ancillary  Agreement,  nor the consummation by Grizzard
of the transactions  contemplated  hereby and thereby,  does or will constitute,
result in or give rise to (i) a breach or  default  under any  provision  of the
Organizational  Documents  of  Grizzard  or its  Subsidiaries,  (ii)  a  breach,
violation or default under (a) any statute,  law,  judgment,  decree,  decision,
ruling, injunction or order of any Governmental Authority applicable to Grizzard
or its  Subsidiaries  or (b) any other Legal  Requirement not referred to in the
foregoing  clause (a)  applicable  to  Grizzard or its  Subsidiaries,  (iii) the
imposition of any Lien upon any assets of Grizzard or its Subsidiaries or (iv) a
breach or default under or the occurrence of any event which, with due notice or
lapse of time or both,  would constitute a default under (or the acceleration of
the  time  for  performance  of  any  obligation   under  or  the   termination,
cancellation  or non-renewal  of) any Contracts of Grizzard or its  Subsidiaries
(or binding on their assets,  businesses or properties),  except with respect to
clauses (ii)(b), (iii) and (iv) as would not have a Material Adverse Effect with
respect to Grizzard.  Except as set forth in Schedule  3.1(e) and except for the
filing of the  Certificate of Merger with the Secretary of State of the State of
Delaware and any filings with the Secretary of State of the State of Texas,  and
filings in respect of the HSR Act, no approval,  consent, waiver,  authorization
or other order of, and no declaration,  filing,  registration,  qualification or
recording with, any Governmental  Authority or any Person party to any Contracts
of  Grizzard  or its  Subsidiaries  (or  binding on their  assets,  business  or
properties)  is  required  to be  obtained  or  made by or on  behalf  of any of
Grizzard or its  Subsidiaries  in  connection  with the  execution,  delivery or
performance of this Agreement and the  consummation of the Closing  hereunder in
accordance with the terms and conditions thereof,  except those where failure to
obtain such approval, consent, waiver,  authorization or other order, or to make
such declaration,  filing,  registration,  qualification or recording, would not
have a Material Adverse Effect with respect to Grizzard.

     (f)  Financial  Statements.

          (i) Financial  Information.  MSGI has been  furnished with each of the
     following:

               (A) The  consolidated  audited  balance sheet of Grizzard and its
          Subsidiaries at December 31, 1997 and 1998 and the related  statements
          of  earnings  and  stockholders  equity  and cash flows for the fiscal
          years then  ended,  accompanied  by the notes  thereto  and the report
          thereon  of  Deloitte  &  Touche  LLP   (collectively,   the  "Audited
          Financials").

               (B) The unaudited  consolidated balance sheet of Grizzard and its
          Subsidiaries  at March 31,  1999 and  related  unaudited  consolidated
          statements of earnings and cash flows for the  nine-month  period then
          ended  (the  "Interim  Financials"  and,  together  with  the  Audited
          Financials, the "Grizzard Financial Statements").

     (ii) Character of Financial Information.  The Grizzard Financial Statements
were prepared, and the 1999 Audited Financials,  when delivered to MSGI, will be
prepared,  in each  case,  in  accordance  with  Generally  Accepted  Accounting
Principles consistently applied throughout the periods specified therein, except
as  disclosed  in  the  Grizzard  Financial   Statements  or  the  1999  Audited
Financials, as applicable,  and present and will present fairly, in all material
respects,  the  consolidated  financial  position  and  consolidated  results of
operations of Grizzard and its Subsidiaries,  respectively,  as of the dates and
for  the  periods  specified  therein  in  conformity  with  Generally  Accepted
Accounting  Principles,  subject  in the case of the  Interim  Financials  to an
absence of footnotes required by Generally Accepted Accounting Principles and to
normal year-end adjustments.

     (g) Absence of Certain Changes or Events

          (i) Except as disclosed in Schedule  3.1(g) or as contemplated by this
     Agreement,  since  December 31, 1998,  Grizzard and its  Subsidiaries  have
     conducted  their  respective  businesses in the Ordinary Course of Business
     and  there  has  not  been  any  condition,   event  or  occurrence   that,
     individually or in the aggregate,  has had or would have a Material Adverse
     Effect with respect to Grizzard  (without  regard,  however,  to changes in
     conditions generally applicable to the industries in which Grizzard and its
     Subsidiaries are involved or general economic conditions).

          (ii) Without  limiting the generality of paragraph (i) of this Section
     3.1(g),  except as disclosed in Schedule  3.1(g) or as contemplated by this
     Agreement,  since  December  31,  1998  through  the date  hereof,  neither
     Grizzard nor any of its Subsidiaries has:

               (A)  acquired or agreed to acquire,  develop,  lease,  operate or
          manage, by merging or consolidating  with, or by purchasing a material
          portion of the assets of any business or any corporation, partnership,
          joint venture,  association or other business organization or division
          thereof (each, a "Business"),  or by any other manner (x) any Business
          or (y) any assets that are material to Grizzard or its Subsidiaries;

               (B)  declared,  set  aside,  or paid  any  dividends  or made any
          distributions on Grizzard Common Stock;

               (C) except as  disclosed in the  Grizzard  Financial  Statements,
          changed  any of its tax or  accounting  policies  (including,  without
          limitation, procedures with respect to the payment of accounts payable
          and collection of accounts receivable);

               (D) made any capital expenditure in excess of $100,000;

               (E) amended or entered in any new employment agreement; or

               (F)  resolved,  agreed or  otherwise  committed  to do any of the
                    foregoing.

     (h) Absence of  Litigation.  Except as set forth on  Schedule  3.1(h) or as
would not have, individually or in the aggregate, a Material Adverse Effect with
respect to Grizzard,  as of the date hereof,  there is no Action  pending or, to
the  knowledge  of  Grizzard,   threatened   against  Grizzard  or  any  of  its
Subsidiaries  or any  portion of their  properties  or  assets,  and there is no
Action pending or, to the knowledge of Grizzard,  threatened against Grizzard or
any of its Subsidiaries which could reasonably be expected to interfere with the
consummation of this Agreement or any of the transactions contemplated hereby.

          (i)  Compliance.  Except  as set  forth on  Schedule  3.1(i),  each of
     Grizzard,  its  Subsidiaries  and the  properties  identified  in Schedules
     3.1(n)(i)  and   3.1(n)(ii)   hereto  is  in  compliance   with  all  Legal
     Requirements,  including,  without  limitation,  those  relating  to zoning
     (excluding those relating to Environmental,  Health, or Safety Requirements
     which are covered by Section  3.1(l)  hereof),  except for such failures to
     comply  or to be in  compliance  as have  not  had,  and  would  not  have,
     individually or in the aggregate, a Material Adverse Effect with respect to
     Grizzard.  Except as set forth on Schedule 3.1(i),  none of Grizzard or any
     of  its   Subsidiaries  has  received  any  written  notice  asserting  any
     non-compliance with any such Legal  Requirements,  except for such failures
     to comply as have not had,  and would not have, a Material  Adverse  Effect
     with respect to Grizzard.

    (j) Taxes.

     (i) Except as set forth on Schedule 3.1(j),  (A) all federal,  state, local
and  foreign  income tax  returns and reports and any other tax return or report
for  which  there is a  liability  for the  payment  of Taxes in  excess  of ten
thousand ($10,000) dollars (collectively, "Grizzard Tax Returns") required to be
filed by or on  behalf  of  Grizzard  and its  Subsidiaries  (and any  combined,
consolidated, unitary or affiliated group of which Grizzard and its Subsidiaries
are or have been members prior to the Closing Date) for Taxes have been duly and
timely filed with the appropriate  taxing  authorities in all  jurisdictions  in
which such Grizzard Tax Returns are required to be filed (after giving effect to
any  valid  extensions  of time in which  to make  such  filings);  (B) all such
Grizzard Tax Returns are true,  correct and  complete in all material  respects;
and (C) all  amounts  shown as due on such  Grizzard  Tax  Returns and any other
required payment of any other Tax liability in excess of ten thousand  ($10,000)
dollars due from Grizzard or its Subsidiaries  (and any combined,  consolidated,
unitary or affiliated  group of which Grizzard and its  Subsidiaries are or have
been members  prior to the Closing Date) have been timely paid or accrued for on
the 1999 Audited  Financials.  Except as set forth on Schedule 3.1(j),  Grizzard
and its Subsidiaries  shall prepare and timely file, in a manner consistent with
prior years except as required by a change in applicable  laws and  regulations,
all Grizzard Tax Returns  required to be filed on or before the  Effective  Time
(after  giving  effect  to any  valid  extensions  of time in which to make such
filings).  Prior to any  filing,  MSGI  shall be  provided  with  copies of such
returns for review.

          (ii)  Each  of  Grizzard  and its  Subsidiaries  has  complied  in all
     material respects with all applicable laws, rules and regulations  relating
     to the withholding or payment of Taxes.

          (iii) MSGI has received  copies of (A) all federal,  state,  local and
     foreign  income or  franchise  Grizzard  Tax  Returns  relating  to the tax
     periods ended in 1996, 1997 and 1998 and (B) any audit report issued within
     the  last  three  years  (or  otherwise   with  respect  to  any  audit  or
     investigation  in  progress)  relating to Taxes due from or with respect to
     Grizzard  and  its  Subsidiaries,   their  respective  income,   assets  or
     operations.  The income and  franchise  Grizzard Tax Returns filed by or on
     behalf of Grizzard  and its  Subsidiaries  for the  taxable  years ended in
     1996,  1997 and 1998 set forth on Schedule 3.1(j) have been examined by the
     relevant  taxing  authority or the statute of  limitations  with respect to
     such Grizzard Tax Returns has expired.

          (iv) Except as set forth on Schedule 3.1(j), no written claim has been
     made  by a  taxing  authority  in a  jurisdiction  where  Grizzard  or  its
     Subsidiaries  does not file  Grizzard Tax Returns such that it is or may be
     subject to taxation by that jurisdiction.

          (v) Except as set forth on Schedule 3.1(j), all deficiencies  asserted
     or  assessments  made as a result of any  examinations  by the IRS or other
     taxing  authority  of Grizzard  Tax  Returns of or  covering  or  including
     Grizzard and its Subsidiaries have been fully paid, and to the knowledge of
     Grizzard  there  are no  other  audits  or  investigations  by  any  taxing
     authority in progress, nor has Grizzard or any of its Subsidiaries received
     any  written  notice from any taxing  authority  that it intends to conduct
     such an audit or investigation.

          (vi) Except as set forth on Schedule 3.1(j),  neither Grizzard nor its
     Subsidiaries  has  received  any  private  letter  ruling  of  the  IRS  or
     comparable rulings of other taxing authorities.

          (vii) Except as set forth on Schedule 3.1(j), none of Grizzard, any of
     its  Subsidiaries  or  any  other  Person  on  behalf  of  Grizzard  or its
     Subsidiaries  has (A) agreed to or is required to make any adjustments that
     in the aggregate are likely to have a Material  Adverse Effect with respect
     to Grizzard pursuant to Section 481(a) of the Code or any similar provision
     of state,  local or foreign law by reason of a change in accounting  method
     initiated by Grizzard or its  Subsidiaries or has any  application  pending
     with  any  taxing  authority  requesting   permission  for  any  change  in
     accounting methods that relate to the business or operations of Grizzard or
     its  Subsidiaries,  and Grizzard has no knowledge that the IRS has proposed
     any such adjustment or change in accounting method, (B) executed or entered
     into a  closing  agreement  pursuant  to  Section  7121 of the  Code or any
     predecessor  provision thereof or any similar provision of state, local, or
     foreign law with respect to Grizzard or its Subsidiaries,  (C) extended the
     time within  which to file any  Grizzard  Tax Return,  which  Grizzard  Tax
     Return has since not been filed,  or the assessment or collection of Taxes,
     which  Taxes  have not  since  been  paid or (D)  authorized  any  power of
     attorney with respect to any tax matter currently in force.

          (viii)  No  property  owned by  Grizzard  or its  Subsidiaries  (A) is
     property  required to be treated as being owned by another Person  pursuant
     to  the  provisions  of  Section  168(f)(8)  of  the  Code  and  in  effect
     immediately  prior to the  enactment  of the Tax  Reform  Act of 1986,  (B)
     constitutes  "tax-exempt  use  property"  within  the  meaning  of  Section
     168(h)(1) of the Code or (C) is "tax-exempt bond financed  property" within
     the meaning of Section 168(g) of the Code.

          (ix) Neither  Grizzard nor any of its  Subsidiaries  is a party to any
     tax sharing or similar contract or arrangement currently in effect (whether
     or not written) with any Person other than Grizzard and its Subsidiaries.

          (x) Except as set forth on Schedule 3.1(j), since July 1, 1996 neither
     Grizzard nor any of its Subsidiaries has been a member of any consolidated,
     combined,  unitary or affiliated group of corporations for any tax purposes
     other than the group of which Grizzard or a present or former Subsidiary of
     Grizzard is or was the common parent corporation.

          (xi) Neither  Grizzard nor any of its Subsidiaries has filed a consent
     pursuant to Section 341(f) of the Code or agreed that Section  341(f)(2) of
     the Code shall apply to the disposition of any assets.

          (xii) Grizzard and its Subsidiaries have not made any payment, nor are
     they  obligated  to make any payment,  nor are they party to any  agreement
     that under certain  circumstances  could obligate them to make any payment,
     that will not be deductible  under  Section 280G of the Code.  Grizzard and
     its Subsidiaries  have no liability for the Taxes of any other Person under
     Treasury  Regulation  Section 1.1502-6 (or any similar  provision of state,
     local or  foreign  law) as a  transferee  or  successor,  by  contract,  or
     otherwise.

          (xiii)  Grizzard and its  Subsidiaries  have not waived any statute of
     limitations  in  respect of Taxes or agreed to any  extension  of time with
     respect to a Tax assessment or deficiency.

       (k)  Employee Benefit Plans.

                  (i) Schedule  3.1(k)(i)  contains a true and complete  list of
each "employee benefit plan" (within the meaning of Section 3(3) of ERISA),  and
each stock purchase,  stock option,  severance,  employment,  change-in-control,
fringe  benefit,  welfare  benefit,  collective  bargaining,  bonus,  incentive,
deferred  compensation  and  all  other  employee  benefit  plans,   agreements,
programs,  policies  or other  arrangements,  whether  or not  subject  to ERISA
(including  any  funding  mechanism  therefor  now in effect or  required in the
future as  contemplated  by this  Agreement  or  otherwise),  whether  formal or
informal,  oral or written,  legally binding or not, under which any employee or
former employee of Grizzard has, by virtue of such employee or former employee's
employment with Grizzard, any present or future right to benefits or under which
Grizzard  has any  present  or future  liability.  All such  plans,  agreements,
programs,  policies and  arrangements  shall be collectively  referred to as the
"Grizzard Plans."

                  (ii) The documents  relating to the Grizzard Plans provided to
MSGI are accurate copies thereof, and Grizzard will, to the extent not delivered
or made  available  prior to the date hereof with respect to each Grizzard Plan,
deliver or make available to MSGI promptly  following the date hereof a current,
accurate and complete  copy (or, to the extent no such copy exists,  an accurate
description)  thereof  and,  to the extent  applicable:  (A) any  related  trust
agreement or other funding instrument; (B) the most recent determination letter;
(C)  any  summary  plan  description  and  other  written  communications  (or a
description  of any material oral  communications)  by Grizzard to its employees
concerning  the extent of the benefits  provided  under a Grizzard Plan; and (D)
for the most recent year (1) the Form 5500 and attached  schedules,  (2) audited
financial  statements,  (3)  actuarial  valuation  reports  and  (4)  attorney's
response to an auditor's request for information.

                  (iii) Except as disclosed  on Schedule  3.1(k)(iii),  (A) each
Grizzard Plan has been established and administered in all material  respects in
accordance with its terms, and with the applicable provisions of ERISA, the Code
and other applicable  laws, rules and regulations;  (B) each Grizzard Plan which
is intended to be  qualified  within the  meaning of Code  Section  401(a) is so
qualified  and  has  received  a  favorable   determination  letter  as  to  its
qualification,  and, to the knowledge of Grizzard, nothing has occurred, whether
by action or failure to act, that could reasonably be expected to cause the loss
of such  qualification;  (C) for each  Grizzard  Plan that is a  "welfare  plan"
within the meaning of ERISA Section  3(1),  Grizzard does not have nor will have
any  liability  or  obligation  under any plan which  provides  medical or death
benefits  with respect to current or former  employees of Grizzard  beyond their
termination  of  employment  (other than coverage  mandated by law);  (D) to the
knowledge of Grizzard,  no event has occurred and no condition exists that would
subject  Grizzard,  either  directly  or by reason of its  affiliation  with any
Commonly  Controlled Entity (defined as any organization  which is a member of a
controlled  group of  organizations  within the meaning of Code Sections 414(b),
(c), (m) or (o)), to any material tax,  fine,  lien,  penalty or other  material
liability  imposed  by  ERISA,  the Code or other  applicable  laws,  rules  and
regulations;  (E) for each  Grizzard  Plan with respect to which a Form 5500 has
been filed,  no material change has occurred with respect to the matters covered
by the most  recent  Form 5500 since the date  thereof;  and (F) no  "prohibited
transaction"  (as such term is defined  in ERISA  Section  406 and Code  Section
4975) for which  Grizzard has any  liability  has  occurred  with respect to any
Grizzard Plan.

                  (iv)  No Grizzard Plan is subject to Title IV of ERISA.

                  (v)   No  Grizzard  Plan is a  multiemployer  plan  within the
meaning  of ERISA  Section 4001(a)(3).  Grizzard  has not contributed or had any
obligation to contribute in the preceding five (5) years to such a multiemployer
plan.
                  (vi)  With  respect  to any  Grizzard  Plan,  (A) no  material
actions, suits or claims (other than routine claims for benefits in the ordinary
course) are pending or  threatened,  and (B) to the  knowledge of  Grizzard,  no
facts or circumstances exist that could give rise to any such actions,  suits or
claims.
                  (vii)  Except  as  disclosed  on  Schedule  3.1(k)(vii),   the
consummation  of the  transactions  contemplated  by this Agreement will not (A)
entitle any current or former employee or director of Grizzard to severance pay,
unemployment  compensation  or any similar payment or (B) accelerate the time of
payment or  vesting,  or  increase  the amount of any  compensation  due to, any
current or former employee of Grizzard.

                  (viii)  Grizzard  has not taken any action,  other than in the
Ordinary Course of Business,  that has or would result in a material increase in
benefits under any Grizzard Plan after December 31, 1998.

            (l) Environmental Matters. Except as set forth in Schedule 3.1(l) or
except with respect to events, conditions or circumstances that, individually or
in the  aggregate,  would not have a Material  Adverse  Effect  with  respect to
Grizzard:  (i) Grizzard and its Subsidiaries have obtained and are in compliance
with all Permits  issuable and issued pursuant to any  Environmental,  Health or
Safety  Requirements;  (ii) as of the date hereof,  there are no administrative,
civil or criminal  actions,  suits,  demands,  notices,  investigations,  writs,
injunctions,  decrees,  orders or judgments  outstanding or, to the knowledge of
Grizzard,  threatened against Grizzard or its Subsidiaries based upon or arising
out of any Environmental,  Health or Safety Requirements; (iii) neither Grizzard
nor its  Subsidiaries has caused or has received notice and have no knowledge of
any  Release  or  threatened  Release  in  a  quantity  requiring  reporting  or
remediation  under  any  Environmental,  Health or  Safety  Requirements  of any
Hazardous  Materials  on or from the assets owned or operated by Grizzard or its
Subsidiaries;  (iv)  Grizzard  and its  Subsidiaries  do not  have  any  current
liability in connection with any Release of Hazardous  Materials into the indoor
or outdoor environment,  whether on-site or off-site; (v) none of the operations
of Grizzard or its Subsidiaries involves the treatment,  storage for longer than
90 days,  or  disposal  of  hazardous  waste on any  property  owned,  leased or
operated by Grizzard or any subsidiary, as defined under 40 C.F.R. Parts 260-270
or any state  equivalent;  and (vi) Grizzard and its Subsidiaries  have provided
all  Phase I  environmental  assessments,  and  all  reports  of  investigations
conducted as a result of any  recommendation  in any such  assessments that have
been  performed  within the past three years with  respect to the  currently  or
previously   owned,   leased  or  operated   properties   of  Grizzard  and  its
Subsidiaries.

            (m) Intangible  Property.  Schedule 3.1(m) hereto identifies all the
Intangible  Property (other than commonly  available  computer software programs
subject to "shrink wrap" license agreements) owned or licensed, or which will be
owned or licensed,  by Grizzard or its  Subsidiaries  as of the Closing which is
material  to, and  currently  used to conduct,  the business of Grizzard and its
Subsidiaries, as well as copies of all contracts or agreements pursuant to which
Grizzard  or any of its  Subsidiaries  have or enjoy any license or right to use
any such Intangible  Property.  Grizzard or its Subsidiaries own (free and clear
of any Liens,  except  Permitted  Liens) or possess all necessary or appropriate
licenses or other valid rights to use all  Intangible  Property  material to and
currently used to conduct the business of Grizzard and its Subsidiaries.  Except
as disclosed on Schedule 3.1(m):  (i) no Action is pending,  or to the knowledge
of Grizzard  threatened,  against Grizzard or any of its  Subsidiaries  claiming
that Grizzard or any of its  Subsidiaries  is infringing or otherwise  adversely
affecting  the  rights of any  Person  with  regard to any  Intangible  Property
material to and currently used in the business of Grizzard and its  Subsidiaries
and (ii) to the  knowledge of Grizzard,  no person is  infringing  the rights of
Grizzard  or  any of its  Subsidiaries  with  respect  to  any  such  Intangible
Property;  provided, that no representation or warranty is made in the foregoing
clauses  (i) and (ii) with  respect  to  matters  that would not have a Material
Adverse Effect with respect to Grizzard. All of the permits,  grants or licenses
or other rights  relating to the Intangible  Property are valid and binding upon
Grizzard and its  Subsidiaries  and, to the  knowledge  of  Grizzard,  the other
parties thereto, in accordance with their respective terms, except as would not,
individually or in the aggregate, have a Material Adverse Effect with respect to
Grizzard.

            (n)   Real Property.
                  (i) Schedule 3.1(n)(i) hereto identifies all the real property
owned,  or which  will be  owned,  by  Grizzard  or its  Subsidiaries  as of the
Closing,  as well as all contracts,  agreements or options to acquire other real
property,  or to sell or lease owned property, in each case, binding on Grizzard
or any of its Subsidiaries.  Except as disclosed in Schedule 3.1(n)(i), Grizzard
and its  Subsidiaries  have  good,  valid and  insurable  title to all such real
property  and all  improvements  located  thereon  free and clear of all  Liens,
except Permitted Liens.

                  (ii) Schedule  3.1(n)(ii)  hereto identifies the real property
("Leased Real Property") leased, subleased,  occupied or used by Grizzard or any
of its  Subsidiaries  pursuant to a Lease or other agreement (each such Lease or
other similar agreement being hereinafter referred to as a "Grizzard Lease") and
Grizzard or its  Subsidiaries  owns or leases the  improvements  located on such
Leased Real Property.  Neither Grizzard nor any of its Subsidiaries has received
any written  notification  that it is in default  with  respect to any  Grizzard
Leases  pursuant to which it occupies  or uses any Leased Real  Property  and/or
such  improvements  nor, to the  knowledge of  Grizzard,  are there any disputes
between  any Person and  Grizzard  or any of its  Subsidiaries  with  respect to
Grizzard Leases,  which default or dispute would materially adversely affect the
right of Grizzard or its Subsidiaries to remain in possession of the property in
question or otherwise  adversely  affect in any material  respect the ability to
use  such  property  for its  current  use.  Except  as set  forth  in  Schedule
3.1(n)(ii),  Grizzard  and  its  Subsidiaries  have  performed  all  obligations
required  to be  performed  by them to date  under,  and are not in  default  in
respect of, any Grizzard Lease, and no event has occurred which, with due notice
or lapse of time or both,  would  constitute  such a  default,  except  for such
obligations,  the non-performance of which, and such defaults,  the existence of
which,  in each case,  would not result in a termination or  cancellation of any
Lease (or other such agreement) or which would not otherwise, individually or in
the aggregate,  have a Material Adverse Effect with respect to Grizzard.  To the
knowledge  of  Grizzard,  no other  party to any  Grizzard  Lease or such  other
agreement is in default in respect  thereof,  and no event has  occurred  which,
with due  notice  or lapse of time or both,  would  constitute  such a  default,
except for defaults which,  individually  or in the aggregate,  would not have a
Material  Adverse  Effect  with  respect to  Grizzard.  Except as  disclosed  in
Schedule  3.1(n)(ii),  either  Grizzard or a Subsidiary  of Grizzard has a valid
leasehold  interest in each Leased Real  Property  subject to a Grizzard  Lease,
which leasehold interest is free and clear of all Liens, except Permitted Liens.

            (o)   Tangible Personal Property.
                  (i) The Tangible  Personal  Property owned,  leased or used by
Grizzard or any of its Subsidiaries is in the aggregate  sufficient and adequate
to carry on their  respective  businesses as presently  conducted and is, in the
aggregate,  in good  operating  condition  and  repair,  normal  "wear and tear"
excepted.

                  (ii)  Except as set forth on Schedule  3.1(o)(ii)  or property
and assets sold or disposed of in the  Ordinary  Course of Business of Grizzard,
each of Grizzard and its Subsidiaries  have good and valid title to all Tangible
Personal Property shown on the Interim  Financials as being owned by any of them
(and,  as of the  Closing,  will have good and valid title with  respect to such
property as shown on the 1999 Audited  Financials),  in each case free and clear
of all Liens,  except  for (i)  Permitted  Liens and (ii)  Liens  arising in the
Ordinary  Course of  Business  of Grizzard  after the date  hereof,  which would
otherwise fall within the definition of Permitted  Liens if such  definition did
not require adequate reserves on the financial  statements of Grizzard or any of
its Subsidiaries with respect to such Liens.

            (p)  Contracts.  Schedule  3.1(p)  contains a list of the  following
Contracts to which  Grizzard or any of its  Subsidiaries  is a party or by which
any  of  their  assets,  business  or  properties  are  bound:  (i)  employment,
consulting, severance or "golden parachute" agreements (other than employment or
consulting  agreements  that  constitute  Excluded  Contracts);  (ii)  Contracts
granting a right of first refusal or first offer or negotiation  with respect to
any  properties or rights (in each case with a value in excess of fifty thousand
($50,000) dollars) of Grizzard or any of its Subsidiaries;  (iii) partnership or
joint venture agreements;  (iv) Contracts for the acquisition,  sale or lease of
material  properties or assets of any Subsidiaries (by merger,  purchase or sale
of assets,  stock or  otherwise  and other than  Contracts  entered  into in the
Ordinary  Course of Business of Grizzard) or under which  Grizzard or any of its
Subsidiaries  has continuing  obligations;  (v) Contracts with any  Governmental
Authority;  (vi)  Contracts  which  limit  or  restrain  Grizzard  or any of its
Subsidiaries  from  engaging or competing in any business;  and (vii)  Contracts
relating to indebtedness  for borrowed money and guarantees  thereof and capital
leases. True and complete copies of all Contracts listed on Schedule 3.1(p) have
been  delivered  or made  available to MSGI,  as amended to date,  and each such
Contract is in full force and effect.  Except as set forth on Schedules  3.1(p),
there is no  material  default  under  any  Contract  listed  therein  either by
Grizzard or any of its affiliates party thereto,  and no event has occurred that
with notice or lapse of time or both would  constitute such a default or, to the
knowledge of Grizzard,  by any other party  thereto.  As of the date hereof,  no
party to any such  Contract has given notice to Grizzard,  or any  Subsidiary of
Grizzard,  or made a claim  against  any of them with  respect to, any breach or
default thereunder.

            (q)  Insurance.  Schedule  3.1(q)  hereto  sets  forth a list of all
policies  or  binders  of  fire,  liability,  workmen's  compensation  or  other
insurance  held  by  or on  behalf  of  Grizzard  or  any  of  its  Subsidiaries
(specifying the insurer,  the policy number or covering note number with respect
to binders).  Correct and complete  copies of such policies or binders have been
delivered or made available to MSGI. None of Grizzard or any of its Subsidiaries
(i) is in default with respect to any material  provision  contained in any such
policy or binder;  or (ii) has received a notice of  cancellation or non-renewal
of any such policy or binder.  All of such insurance is in full force and effect
and all premiums due and payable thereon have been paid. The last annual premium
paid by Grizzard for directors' and officers'  liability  insurance prior to the
date hereof was approximately $13,365.

            (r) Labor Matters.  Neither  Grizzard nor any of its Subsidiaries is
party to any collective  bargaining  agreement or other labor agreement with any
union  or  labor  organization  and no  union  or  labor  organization  has been
recognized  by  Grizzard  or any of its  Subsidiaries.  Except as  disclosed  on
Schedule 3.1(r) hereto, as of the date hereof,  (i) to the knowledge of Grizzard
after  reasonable  inquiry,  there is no union  or labor  organization  actively
seeking to organize  any  employees of Grizzard or any of its  Subsidiaries  and
(ii) there is no strike,  picketing  or work  stoppage  by, or any  lockout  of,
Employees of Grizzard or any of its Subsidiaries pending or, to the knowledge of
Grizzard, threatened, against or involving Grizzard or any of its Subsidiaries.

            (s) Transactions  with  Affiliates.  Except as set forth on Schedule
3.1(s),  none of Grizzard or any of its  Subsidiaries is a party to any material
Contract  with  any of their  Affiliates  or any  director  or  officer  for the
purchase, sale, lease or other disposition of property or services.

            (t)  Conduct of  Business.  Except as set forth on  Schedule  3.1(t)
hereto,  all of the business and  operations of Grizzard are  conducted  through
Grizzard  and its  Subsidiaries.  Any  and  all  direct  or  indirect  ownership
interests,   of  the  stockholders  of  Grizzard  or  any  of  their  respective
Affiliates,  in  Grizzard  or any of  its  Subsidiaries  shall  be  directly  or
indirectly transferred to Grizzard or its Subsidiaries (or to designees of MSGI)
upon consummation of the Merger for no additional consideration.

            (u) No Undisclosed Liabilities.  Except as set forth in the Grizzard
Financial  Statements or with respect to claims disclosed on Schedule 3.1(u), as
of  December  31,  1998,  none of Grizzard  or any of its  Subsidiaries  had any
material  liabilities  or  obligations  of any nature,  whether or not  accrued,
contingent  or  otherwise,  and  whether  due or to become  due or  asserted  or
unasserted,  which would be required by Generally Accepted Accounting Principles
to be  reflected  in,  reserved  against or  otherwise  described in the balance
sheets (including the notes thereto, as applicable) included therein.

            (v)  Questionable  Payments.  Neither  of  Grizzard  nor  any of its
Subsidiaries,  nor any  director,  officer,  agent,  employee  or  other  Person
associated with or acting on behalf of Grizzard or any of its Subsidiaries  has,
directly,  or indirectly:  used any corporate funds for unlawful  contributions,
gifts, entertainment, or other unlawful expenses relating to political activity;
made any  unlawful  payment to  foreign  or  domestic  government  officials  or
employees  or to  foreign  or  domestic  political  parties  or  campaigns  from
corporate  funds;  established or maintained any unlawful or unrecorded  fund of
corporate  monies or other  assets;  made any false or  fictitious  entry on the
books or  records of  Grizzard  or any of its  Subsidiaries;  or made any bribe,
kickback, or other payment of a similar or comparable nature,  whether lawful or
not, to any person or entity, private or public,  regardless of form, whether in
money, property, or services, to obtain favorable treatment in securing business
or to obtain special concessions, or to pay for favorable treatment for business
secured or for special concessions already obtained.

              (w) Corporate Records. The minute books (or comparable records) of
Grizzard and each of its  Subsidiaries  heretofore  have been made  available to
MSGI for its  inspection  and contain true and complete  records of all meetings
and  consents in lieu of meeting of the Board of  Directors  (or the  equivalent
thereof) and  stockholders  (or the equivalent  thereof) of Grizzard and each of
its Subsidiaries since January 1, 1996.

              (x)   Accuracy  of   Information   Regarding   Grizzard   and  its
Subsidiaries. None of the information supplied or to be supplied by Grizzard (in
writing and  designated  as such) with respect to Grizzard or any of  Grizzard's
Subsidiaries  for inclusion or incorporation by reference in any filing with the
SEC by MSGI in connection with the  transactions  contemplated by this Agreement
will, at the time any such filing becomes effective under applicable  securities
laws,  contain  any untrue  statement  of a  material  fact or omit to state any
material fact required to be stated  therein or necessary to make the statements
therein,  in  light  of the  circumstances  under  which  they  were  made,  not
misleading. If at any time prior to the Effective Time any event with respect to
Grizzard,  any of  Grizzard's  Subsidiaries  or their  respective  officers  and
directors  should occur which is required to be described in an amendment of, or
a  supplement  to, any such filing with the SEC by MSGI in  connection  with the
transactions  contemplated by this Agreement,  or if any information  previously
supplied  by  Grizzard  (in  writing  and  designated  as such) with  respect to
Grizzard or any of the Grizzard's Subsidiaries for inclusion or incorporation by
reference  in any such  filing  is found  by  Grizzard  to  contain  any  untrue
statement of a material  fact or omit to state any material  fact required to be
stated  therein or necessary  to make the  statements  therein,  in light of the
circumstances  under  which  they were made,  not  misleading,  in either  case,
Grizzard  represents  and warrants that it shall upon becoming aware of any such
untrue statement or omission  promptly so advise MSGI and such event shall be so
described  in a  written  notice  to MSGI for  inclusion  in such  amendment  or
supplement  (in the case of any untrue  statement  or  material  omission  as so
described, to correct the same).

              (y)  Finders  and  Investment  Bankers.  Except  as  disclosed  on
Schedule  3.1(y),  (i) none of Grizzard or any of its officers or directors  has
employed any investment banker,  business consultant,  financial advisor, broker
or finder in connection with the transactions contemplated by this Agreement and
(ii)  Grizzard  has not  incurred  any  liability  for any  investment  banking,
business  consultancy,   financial  advisory,  brokerage  or  finders'  fees  or
commissions in connection with the transactions contemplated hereby.

              (z)  Actions  by  Grizzard.  None of  Grizzard  nor  any  Grizzard
Subsidiary  has taken or agreed to take any action or has  knowledge of any fact
or circumstance  that is reasonably likely to prevent the Merger from qualifying
as a reorganization within the meaning of Section 368(a) of the Code.

              (aa)  Year  2000.  The  Information  Technology  owned,  licensed,
utilized  and relied  upon by  Grizzard  is Year 2000  Compliant.  For  purposes
hereof,  "Year 2000  Compliant"  means  that,  with  respect to any  Information
Technology, including without limitation, any function, process, system or other
device or item,  regardless  of the  particular  date,  year,  century  or other
chronological  variable:  (i) will accurately  process date  information  (e.g.,
accept date input,  provide date output and perform calculations and comparisons
on dates and portions of dates); (ii) will function without  interruption due to
a change in date,  ensuring  that any results,  data or  information  processed,
generated or transmitted in connection  therewith,  shall be correct,  valid and
not adversely affected;  and, if applicable (iii) will include date data century
recognition,  calculations which accommodate same century and multi-century date
values  and  formulae,  as well as date  data  interfaces  (to  application  and
operating system software, as applicable)  reflecting the correct date, year and
century.  For  purposes  hereof,  "Information  Technology"  means any  computer
hardware,  computer  software,  computer  firmware or  databases  (whether for a
specific or general  purpose),  and other similar or related items of automated,
computerized or software system(s).

       3.2 Certain  Representations and Warranties of MSGI and Merger-Sub.  MSGI
and Merger-Sub each represents and warrants to Grizzard as follows:

              (a) Authority Relative to this Agreement.  MSGI and Merger-Sub has
full power and  authority to execute and deliver this  Agreement  and each other
Ancillary  Agreement to which it is or, at the  Closing,  will be a party and to
consummate the  transactions  contemplated by this Agreement.  The execution and
delivery of this Agreement and the consummation of the transactions contemplated
hereby to which MSGI and Merger-Sub is or, at the Closing,  will be a party have
been duly and validly  authorized and approved by the board of directors thereof
and no  other  corporate  proceedings  on the part of MSGI  and  Merger-Sub  are
necessary to authorize the execution and delivery by MSGI and Merger-Sub of this
Agreement or the consummation of the transactions  contemplated  hereby to which
it is or, at the Closing,  will be a party.  This Agreement has been and, at the
Closing,  the Ancillary  Agreements to which MSGI and Merger-Sub is a party will
have been duly and validly  executed and  delivered by MSGI and  Merger-Sub  and
(assuming the valid execution and delivery thereof by the other parties thereto)
constitutes  or will at the  Closing  constitute  the legal,  valid and  binding
agreement of MSGI and  Merger-Sub,  enforceable  against MSGI and  Merger-Sub in
accordance with their  respective  terms,  except as such  obligations and their
enforceability  may be limited by applicable  bankruptcy  and other similar laws
affecting the  enforcement  of creditors'  rights  generally and except that the
availability  of equitable  remedies is subject to the  discretion  of the court
before  which any  proceeding  therefor  may be  brought  (whether  at law or in
equity).

              (b)  No  Conflicts;   Consents.   The   execution,   delivery  and
performance  by  MSGI  and  Merger-Sub  of this  Agreement  and  each  Ancillary
Agreement  to  which  it is  or,  at  the  Closing,  will  be a  party  and  the
consummation of the contemplated transactions to which it is or, at the Closing,
will be a party do not and will not (i) violate any provision of the certificate
of  incorporation  or  by-laws of MSGI and  Merger-Sub;  (ii)  require  MSGI and
Merger-Sub to obtain any consent,  approval or action of or waiver from, or make
any filing with, or give any notice to, any Governmental  Authority or any other
Person,  except for the  Registration  Statement,  the Certificate of Merger and
compliance with the HSR Act,  violate,  conflict with or result in the breach or
default under (after the giving of notice or the passage of time);  (iii) permit
the termination of any material Contract to which MSGI and Merger-Sub is a party
or by which MSGI and  Merger-Sub or its assets may be bound or subject;  or (iv)
violate any law or order of any Governmental Authority against, or binding upon,
MSGI and Merger-Sub or upon its assets or business.

              (c) Corporate  Existence and Power.  Each of MSGI,  Merger-Sub and
each other MSGI Subsidiary is a corporation duly organized, validly existing and
in good  standing  under  the  laws of its  state of  incorporation  and has all
requisite   corporate   powers   and   all   material   governmental   licenses,
authorizations,  consents and approvals required to carry on its business as now
conducted.  Each of MSGI and  Merger Sub is duly  qualified  or  licensed  to do
business and in good standing in each  jurisdiction in which the property owned,
leased or operated  by it or the nature of the  business  conducted  by it makes
such  qualification  or licensing  necessary,  except for such failures to be so
duly  qualified or licensed and in good  standing that would not have a Material
Adverse Effect with respect to MSGI.

              (d) Finders;  Fees. Except as disclosed on Schedule 3.2(d),  there
is no investment  banker,  broker,  finder or other  intermediary which has been
retained by or is authorized to act on behalf of MSGI and  Merger-Sub  who might
be entitled to any fee or commission from MSGI and Merger-Sub upon  consummation
of the contemplated transactions.

            (e)  Actions  by  MSGI.  None  of  MSGI,  Merger-Sub,  or any  other
Affiliate of MSGI has taken or agreed to take any action or has knowledge of any
fact or  circumstance  that is likely to prevent the Merger from qualifying as a
reorganization within the meaning of Section 368(a) of the Code.

            (f)  Capitalization.  The  authorized  capital  stock of  Merger-Sub
consists of 100 shares of Merger-Sub Common Stock, 50 shares of which are issued
and outstanding and are owned by MSGI free and clear of any Lien. The authorized
MSGI Common Stock consists solely of 75,000,000  shares of MSGI Common Stock and
150,000  shares of preferred  stock,  par value $.01 per share ("MSGI  Preferred
Stock"),  of which  21,995,062  shares of MSGI  Common  Stock are, as of July 1,
1999,  issued and  outstanding  (which  number does not  include  shares held in
treasury)  and no shares of Preferred  Stock are issued and  outstanding  on the
date hereof.  As of July 1, 1999 there were options and warrants  outstanding to
currently purchase 3,391,225 shares of MSGI Common Stock. Except as set forth in
the MSGI SEC Reports and in the preceding sentence,  there are no outstanding or
authorized options, warrants, calls, subscriptions,  rights, agreements or other
commitments of any character  (contingent or otherwise)  obligating  MSGI or any
MSGI Subsidiary to issue, sell, purchase, return or redeem any shares of capital
stock of (or equity interest in), or securities convertible into or exchangeable
for,  any shares of capital  stock of (or equity  interest  in) MSGI or any MSGI
Subsidiary.  Except  as  disclosed  in  the  MSGI  SEC  Reports,  there  are  no
stockholder  agreements,  voting trusts or other agreements or understandings to
which  MSGI or any MSGI  Subsidiary  is a party or to which any of them is bound
relating to the voting or  registration  of any shares of MSGI  Common  Stock or
capital  stock of or equity  interests  in any MSGI  Subsidiary.  All issued and
outstanding  shares of MSGI Common  Stock and capital  stock of or other  equity
interests in any MSGI Subsidiary are and the Share  Consideration when issued in
accordance  with the terms of this Agreement will be, duly  authorized,  validly
issued free of any preemptive rights, fully paid and non-assessable.

            (g)   SEC Filings; Financial Statements.
                  (i) MSGI has timely filed and made  available to Grizzard true
and correct copies of (a) MSGI's Annual Report on Form 10-KSB,  as amended,  for
the year ended June 30, 1998,  (b) MSGI's Proxy  Statement  relating to its 1998
Annual Meeting of Stockholders  and (c) MSGI's Quarterly Report on Form 10-Q for
the quarter ended March 31, 1999  (collectively,  the "MSGI SEC  Reports").  The
MSGI SEC Reports (i) at the time filed,  complied in all material  respects with
the  requirements of applicable  securities  laws and other  applicable laws and
(ii) did not,  at the time they were filed (or,  if amended or  superseded  by a
filing  prior to the date of this  Agreement,  then on the date of such  filing)
contain any untrue statement of a material fact or omit to state a material fact
required  to be  stated  in such  MSGI  SEC  Reports  or  necessary  to make the
statements in such MSGI SEC Reports,  in light of the circumstances  under which
they were made, not misleading.

                  (ii) Each of the MSGI financial statements (including, in each
case, any related notes)  contained in the MSGI SEC Reports,  including any MSGI
SEC Reports filed after the date of this  Agreement  until the  Effective  Time,
complied  and  shall  comply  as to  form  in all  material  respects  with  the
applicable  published rules and regulations of the SEC with respect thereto, was
or shall be prepared in accordance with Generally Accepted Accounting Principles
applied on a consistent  basis throughout the periods involved (except as may be
indicated in the notes to such financial statements or, in the case of unaudited
MSGI  statements,  as permitted  by Form 10-Q (or Form 10-QSB) of the SEC),  and
fairly  presented  or  shall  fairly  present  in  all  material   respects  the
consolidated  financial  position  of  MSGI  and  its  Subsidiaries  as  at  the
respective dates and the  consolidated  results of operations and cash flows for
the periods indicated, except that the unaudited MSGI financial statements were,
are or shall be subject to normal and recurring year-end  adjustments which were
not, are not or shall not be expected to be material in amount or effect.

            (h) Compliance. Except as set forth on Schedule 3.2(h), each of MSGI
and its  Subsidiaries  hereto  is in  compliance  with all  Legal  Requirements,
including,  without  limitation,  those  relating  to  zoning,  except  for such
failures to comply or to be in  compliance  as have not had, and would not have,
individually  or in the  aggregate,  a Material  Adverse  Effect with respect to
MSGI.  Except  as set  forth  on  Schedule  3.2(h),  none  of MSGI or any of its
Subsidiaries has received any written notice asserting any  non-compliance  with
any such Legal Requirements, except for such failures to comply as have not had,
and would not have, a Material Adverse Effect with respect to MSGI.

            (i) No Undisclosed Liabilities.  Except as set forth in the MSGI SEC
Reports or with respect to claims disclosed on Schedule 3.2(i),  as of March 31,
1999, none of MSGI or any of its  Subsidiaries  had any material  liabilities or
obligations of any nature, whether or not accrued,  contingent or otherwise, and
whether due or to become due or asserted or unasserted,  which would be required
by Generally Accepted Accounting Principles to be reflected in, reserved against
or otherwise  described in the balance sheets  (including the notes thereto,  as
applicable) included therein.

            (j)  Absence of Certain  Changes or Events.  Since  March 31,  1999,
except as disclosed in Schedule 3.2(j), (i) there have been no events,  changes,
or occurrences which have had, or are reasonably likely to have, individually or
in the  aggregate,  a Material  Adverse  Effect with  respect to MSGI,  and (ii)
neither MSGI nor any MSGI Subsidiary has taken any action, or failed to take any
action,  which action or failure would  represent or result in a material breach
or violation of any of the covenants and agreements of MSGI contained herein.

              (k) Accuracy of Information  Regarding MSGI and its  Subsidiaries.
None of the  information  supplied  or to be  supplied  by MSGI (in  writing and
designated  as such)  with  respect  to MSGI or any of MSGI's  Subsidiaries  for
inclusion  or  incorporation  by reference in any filing with the SEC by MSGI in
connection  with the  transactions  contemplated  by this Agreement  (including,
without  limitation,  the  Registration  Statement)  will,  at the time any such
filing becomes  effective under applicable  securities laws,  contain any untrue
statement of a material  fact or omit to state any material  fact required to be
stated  therein or necessary  to make the  statements  therein,  in light of the
circumstances  under which they were made, not misleading.  If at any time prior
to the Effective Time any event with respect to MSGI, any of MSGI's Subsidiaries
or their respective  officers and directors should occur which is required to be
described in an amendment  of, or a supplement  to, any such filing with the SEC
by MSGI in connection with the transactions  contemplated by this Agreement,  or
if any  information  previously  supplied by MSGI (in writing and  designated as
such)  with  respect  to MSGI or any of MSGI's  Subsidiaries  for  inclusion  or
incorporation  by  reference  in any such filing is found by MSGI to contain any
untrue  statement of a material fact or omit to state any material fact required
to be stated  therein or necessary to make the statements  therein,  in light of
the  circumstances  under which they were made, not misleading,  in either case,
MSGI  represents  and  warrants  that it shall upon  becoming  aware of any such
untrue statement or omission promptly so advise Grizzard in a written notice.

                    4. CERTAIN COVENANTS AND AGREEMENTS OF THE PARTIES.

      4.1 Conduct of Business of Grizzard  and its  Subsidiaries.  From the date
hereof until the Effective  Time,  Grizzard and its  Subsidiaries  shall conduct
their  business in the  Ordinary  Course of  Business of Grizzard  and shall use
their  best  efforts  to  preserve  intact  their  business   organizations  and
relationships  with third  parties and to keep  available  the services of their
present officers and key employees.  Except as otherwise  approved in writing by
MSGI or as expressly  contemplated by this Agreement or the Ancillary Agreements
and without limiting the generality of the foregoing, from the date hereof until
the Effective Time:

              (a)  Grizzard   shall  not,  and  shall  not  permit  any  of  its
Subsidiaries to, adopt or propose any change in its Organizational Documents;

              (b)  Grizzard   shall  not,  and  shall  not  permit  any  of  its
Subsidiaries to, acquire or agree to acquire, develop, lease, operate or manage,
by merging or  consolidating  with, or by  purchasing a material  portion of the
assets of any Business,  or by any other manner of acquiring:  (i) any Business;
or (ii) any assets,  other than assets that are not material to Grizzard and its
Subsidiaries  taken as a whole,  except in the  Ordinary  Course of  Business of
Grizzard;
              (c) Grizzard shall not, and shall not permit its  Subsidiaries to,
sell, lease, license,  mortgage or otherwise encumber or subject to any Liens or
otherwise  transfer or dispose of any of its material  properties or assets,  or
other ownership interest in any of its properties, assets or subsidiaries, other
than: (i) in the Ordinary  Course of Business of Grizzard;  (ii) pursuant to any
agreements  existing as of the date hereof,  which  agreements  are set forth on
Schedule 4.1(c) hereto; and (iii) Permitted Liens;

              (d) Grizzard shall not declare, set aside, or pay any dividends or
make any distributions on Grizzard Common Stock;

              (e)  Grizzard   shall  not,  and  shall  not  permit  any  of  its
Subsidiaries  to:  (i) issue,  deliver  or sell,  or  authorize  or propose  the
issuance,  delivery or sale of, any  capital  stock of (or equity  interest  in)
Grizzard  or any of  its  Subsidiaries,  or any  security  convertible  into  or
exercisable for either of the foregoing;  (ii) split,  combine or reclassify any
capital stock of Grizzard or any of its  Subsidiaries  or issue or authorize the
issuance of any other  securities  in respect of, in lieu of or in  substitution
for shares of capital  stock of (or equity  interest  in) Grizzard or any of its
Subsidiaries;   or  (iii)  except  as  disclosed  in  Schedule   4.1(e)  hereto,
repurchase,  redeem or  otherwise  acquire  any shares of  capital  stock of (or
equity interest in) Grizzard or any of its  Subsidiaries or any other securities
thereof or any rights,  warrants or options to acquire any such  shares,  equity
interest or other securities;

              (f) except as set forth in Schedule  4.1(f),  Grizzard  shall not,
and shall not permit any of its  Subsidiaries  to, make any  commitment or enter
into, or amend,  modify,  or terminate,  any Contract of a nature which would be
required  to  be  disclosed  on  Schedule  3.1(p)  hereto,  except  (subject  to
compliance with the other provisions of this Section 4.1) in the Ordinary Course
of Business of Grizzard following reasonable advance notice to MSGI;

              (g) except in the  Ordinary  Course of  Business of Grizzard or as
described in Schedule  4.1(g)  hereto,  Grizzard shall not, and shall not permit
any of its  Subsidiaries  to: (i) incur any  indebtedness  for borrowed money or
guarantee or  otherwise  become  liable or  responsible  for (whether  directly,
contingently or otherwise) any such indebtedness or other obligations of another
Person;  (ii)  make  any  loans,   advances  or  capital  contributions  to,  or
investments  in, any other Person,  other than to Grizzard or any  Subsidiary of
Grizzard;  (iii)  discharge or satisfy any Lien (other than Permitted  Liens) or
pay any  obligation  or  liability  prior to when it is due;  or (iv)  cancel or
compromise any debt of, or claim against, Grizzard or any of its Subsidiaries;

              (h)  except as set forth on  Schedule  4.1(h) or  pursuant  to any
Contract or  Grizzard  Plan in effect on the date hereof and set forth on one of
the  Schedules  hereto,  Grizzard  shall  not,  and shall not  permit any of its
Subsidiaries to: (i) increase the  compensation  payable or to become payable to
its  officers,  directors  or key  Employees  (other than  normal and  customary
increases  consistent  with past  practices  for  Employees  who are not  senior
executives);  (ii)  grant  or  increase  any  severance  or  termination  pay to
officers,  directors  or key  Employees;  (iii) enter into,  extend or renew any
employment,  severance  or  consulting  agreement  with any  current  or  former
director,  officer or other  Employee of Grizzard,  except that Grizzard and its
Subsidiaries may,  following  consultation with MSGI, enter into agreements with
any  new  Employee  who is  hired  to  replace  a  current  Employee  who has an
employment agreement; provided, that the term of any such replacement Employee's
agreement may not be more than one year, such replacement  Employee's  agreement
may not contain any severance obligation beyond such term and the other terms of
such  replacement  Employee's  agreement  are in all  material  respects no less
favorable  to  Grizzard  or  such  Subsidiary  than  the  terms  of the  current
Employee's  agreement;  or (iv)  establish,  adopt,  enter  into or  amend,  any
collective bargaining, bonus, profit sharing, thrift, compensation stock option,
restricted  stock,  pension,  retirement,   deferred  compensation,   employment
termination,  severance  or  other  plan,  agreement,  trust,  fund,  policy  or
arrangement  for the  benefit  of any  current  or former  director,  officer or
Employee.

              (i) except as disclosed in the Grizzard  Financial  Statements  or
Schedule  4.1(i)  or as may be  required  as a result  of a change  in law or in
Generally  Accepted  Accounting  Principles,  Grizzard  shall not, and shall not
permit any of its Subsidiaries to, change any of its tax or accounting  policies
(including,  without  limitation,  procedures  with  respect  to the  payment of
accounts payable and collection of accounts receivable);

              (j)  Grizzard  shall  not,  and  shall  not  permit  or cause  its
Subsidiaries to, adopt a plan of complete or partial  liquidation,  dissolution,
merger, consolidation,  restructuring,  recapitalization or other reorganization
of Grizzard or any of its Subsidiaries (other than the Merger);

              (k)  Grizzard   shall  not,  and  shall  not  permit  any  of  its
Subsidiaries to, settle any audit relating to Taxes or any material Action which
is not covered by  insurance  without the prior  written  consent of MSGI (which
consent will not be unreasonably withheld or delayed) unless such settlement has
been adequately reserved for on the Grizzard Financial Statements;

              (l) Grizzard shall,  and shall cause its Subsidiaries to, use best
efforts  to keep or cause  to be kept its  insurance  policies  (or  substantial
equivalents)  in such  amounts duly in force until the  Effective  Time and will
give MSGI notice of any material change in its insurance policies; and

              (m)  Grizzard  shall not, and shall not permit or cause any of its
Subsidiaries  to,  agree or commit to do  anything  described  in the  foregoing
clauses (a) through (l).

       4.2  Conduct  of  Business  of  MSGI  and  its  Subsidiaries.  Except  as
contemplated by this Agreement, from the date hereof to the Effective Time, MSGI
shall, and shall cause each of its Subsidiaries to, conduct its business, in the
Ordinary Course of Business of MSGI. Except as otherwise  approved in writing by
Grizzard or as  contemplated  by Schedule 4.2 hereof or by this  Agreement,  and
without limiting the generality of the foregoing, from the date hereof until the
Effective Time, MSGI shall not, and shall not permit its Subsidiaries to, issue,
agree to issue,  take any material  action,  including  filing of a registration
statement  or  dissemination  of a private  placement  memorandum,  relating  to
issuances  of,  any  capital  stock  of  MSGI  or its  Subsidiaries,  except  as
contemplated by this  Agreement,  or pursuant to (a) any MSGI stock option plan,
(b) any other  contractual  commitments of MSGI or its Subsidiaries in effect as
of the date hereof and set forth on Schedule  4.2 hereto or (c) any other equity
based  arrangement  or plan  for  the  benefit  of  employees  of  MSGI  and its
Subsidiaries.

       4.3 Access and  Information.  Between the date of this  Agreement and the
Effective Time, each of MSGI and Grizzard shall,  and shall cause its respective
Subsidiaries  to,  afford  Grizzard  or  MSGI,  as the case  may be,  and  their
respective  authorized  representatives  (including its  accountants,  financial
advisors and legal counsel)  reasonable  access during normal  business hours to
all of the  properties,  personnel,  contracts and other  agreements,  books and
records of MSGI and its  Subsidiaries or Grizzard and its  Subsidiaries,  as the
case may be, and shall  promptly  deliver or make available to Grizzard or MSGI,
as the case may be, all information (including financial information) concerning
the business,  properties,  assets and personnel of MSGI and its Subsidiaries or
Grizzard and its Subsidiaries as Grizzard or MSGI,  respectively,  may from time
to time reasonably request. Each of MSGI and Grizzard shall, and shall cause its
respective  representatives  to, hold all evaluation material in confidence and,
in the  event of the  termination  of this  Agreement  for any  reason,  MSGI or
Grizzard,  as  applicable,  promptly  shall  return or  destroy,  or cause to be
returned or destroyed, all evaluation material.

     4.4 Reasonable Efforts;  Antitrust  Notification;  Additional Actions.
(a)Upon the terms and  subject to the conditions of this Agreement,  each of the
parties hereto shall use all  reasonable  efforts to take, or cause to be taken,
all action,  and to do or cause to be done, and to assist and cooperate with the
other parties in doing, all things necessary,  proper or advisable to consummate
and make effective as promptly as practicable the  transactions  contemplated by
this  Agreement,  including  using all  reasonable  efforts  to:  (i) obtain all
consents,  amendments  to or waivers under the terms of any of Grizzard's or its
Subsidiaries'  borrowing  or  other  contractual  arrangements  required  by the
transactions  contemplated by this Agreement; (ii) effect promptly all necessary
or  appropriate   registrations  and  filings  with  Governmental   Authorities,
including,   without  limitation,   filings  and  submissions  pursuant  to  the
Securities  Act,  the  Exchange  Act,  the DGCL and the TBCA;  (iii)  defend any
lawsuits  or  other  legal  proceedings,  whether  judicial  or  administrative,
challenging this Agreement or the consummation of the transactions  contemplated
hereby;  and (iv)  fulfill or cause the  fulfillment  of the  conditions  to the
Closing set forth in Article 5.

              (b) To the extent  required  by the HSR Act,  each of the  parties
will within  fourteen (14) business days of the date hereof file with the United
States Federal Trade Commission and the United States  Department of Justice the
notification and report form required for the transactions  contemplated  hereby
and any supplemental or additional information which may reasonably be requested
in connection  therewith pursuant to the HSR Act and will comply in all material
respects with the  requirements of the HSR Act. The parties will deliver to each
other  copies  of  all  filings,  correspondence  and  orders  to and  from  all
Governmental Authorities in connection with the transaction contemplated hereby.
Without  limiting  the  foregoing,  in the event that either the  Federal  Trade
Commission or the Antitrust  Division of the United States Department of Justice
should issue a request for Additional  Information or Documentary Material under
17 C.F.R.  ss.803.20 (a "Second Request"),  then Grizzard and MSGI each agree to
use  reasonable  best efforts to respond fully to such Second Request as soon as
reasonably  practical,  but in no event  longer  than twenty (20) days after its
receipt and will promptly make any further  filings or  information  submissions
and make any employee  available  for  interview  or  testimony  pursuant to the
foregoing  (both  before and after any Second  Request)  that may be  necessary,
proper or advisable.

              (c)  Upon  the  terms  and  subject  to  the  conditions  of  this
Agreement,  Grizzard  will execute and file the  Certificate  of Merger with the
Secretary  of State of the State of Texas and  Merger-Sub  will execute and file
the  Certificate  of Merger with the Secretary of State of the State of Delaware
in connection with the Closing.

              (d) Each party,  upon reasonable  request from time to time of any
other party hereto after the Closing,  and at the expense of a requesting  party
but without further consideration, shall (i) do each and every act and thing and
execute  such  documents  and other  papers as may be  necessary  or  reasonably
requested to consummate the  transactions  contemplated  hereby and (ii) provide
the other party with access to appropriate records in its possession relating to
Tax matters of Grizzard and its Subsidiaries.

       4.5 Notification of Certain Matters. Grizzard shall give prompt notice to
MSGI and MSGI shall give prompt notice to Grizzard of (i) any  representation or
warranty made by it contained in this  Agreement that is qualified or limited as
to materiality or Material  Adverse Effect  becoming untrue or inaccurate in any
respect or any  representation  or warranty  that is not so  qualified  becoming
untrue or  inaccurate  in any  material  respect  (in each  case,  to the extent
Grizzard,  on the one hand,  or MSGI,  on the other hand,  has  knowledge of the
same) or (ii) the failure by MSGI or Grizzard to comply in any material  respect
with any  covenant or agreement  to be complied  with by MSGI or Grizzard  under
this Agreement;  provided,  however,  that no such notification shall affect the
representations,  warranties,  covenants  or  agreements  of the  parties or the
conditions to the obligations of the parties under this Agreement.

       4.6 Real Property Transfer Gains Taxes;  Registration Fees; HSR Act Fees.
MSGI shall pay (i) any  liabilities  arising  under any real  property  transfer
taxes,  (ii) the fees payable in  connection  with  filings of the  Registration
Statement, (iii) the fees payable in connection with filings pursuant to the HSR
Act, (iv) the fees and expenses of its counsel, accountants, financial advisors,
investment  bankers  and other  advisors  in  connection  with the  transactions
contemplated  hereby,  and (v) all other costs,  fees or expenses in  connection
with the consummation of the  transactions  provided for herein;  provided,  the
Grizzard  Stockholders shall pay and be responsible for the fees and expenses of
the counsel,  financial  advisors and investment bankers retained by Grizzard or
any  Grizzard  Stockholder  in  connection  with the  transactions  contemplated
hereby, the portion of the fees of Deloitte & Touche LLP attributable  solely to
its financial and tax due diligence  inquiries of MSGI on behalf of Grizzard and
any  documentary  or  stamp  taxes  on the  MSGI  shares  issued  in the  Merger
(collectively, the "Grizzard Stockholder Expenses").

       4.7 Public Announcements.  None of MSGI and Merger-Sub,  on the one hand,
or Grizzard, on the other hand, shall issue any press release or make any public
statements  with  respect to this  Agreement  or the  transactions  contemplated
hereby,  without the prior written consent of MSGI or Grizzard,  as the case may
be (which consent will not be unreasonably withheld),  except as may be required
by law or the rules and regulations of any national securities exchange or which
is requested or required by any regulatory body which asserts  jurisdiction over
such party,  in which case such party (or parties) shall be allowed to make such
disclosure;  provided,  that the party (or parties)  making such  disclosure  or
whose affiliates or agents or  representatives  are making such disclosure shall
notify  the other  party (or  parties)  as  promptly  as  practicable  (and,  if
possible,  prior to making such disclosure) and it shall use its reasonable best
efforts to limit the scope of such disclosure and seek confidential treatment of
the information to be disclosed.

       4.8 Execution of Lockup  Agreements.  Grizzard shall use its best efforts
to cause the  individuals  and  entities  set forth in  Schedule  4.8  hereto to
execute and deliver the Lockup Agreements to MSGI at or prior to the Closing.

       4.9 Execution of Voting Agreement. Grizzard shall use its best efforts to
cause the  Majority  Stockholders  to execute and  deliver to the other  parties
thereto the Voting Agreement at or prior to the Closing.

       4.10   Certain Employee Matters.
              (a) From and after the Effective  Time,  MSGI will, and will cause
the Surviving Corporation to, honor in accordance with their terms or enter into
new, employment,  severance,  indemnification or similar agreements disclosed in
Schedule 4.10 hereto between Grizzard and certain  Employees of Grizzard and all
Grizzard Plans;  provided,  however,  that nothing herein shall preclude MSGI or
any of its  affiliates  from having the right to terminate the employment of any
Grizzard  Employee,  with or without  cause,  or amend or terminate any Grizzard
Plan after the Effective Time of the Merger.

              (b)  Immediately  following  the  Effective  Time,  MSGI  and  its
Subsidiaries  will provide  benefits to those of its Employees who were employed
by  Grizzard  and its  Subsidiaries  immediately  prior  to the  Effective  Time
substantially  comparable in the aggregate to those  generally  provided by MSGI
and its  affiliates  to similarly  situated  Employees  employed by MSGI and its
Affiliates;  provided,  that such  Employees  shall be credited for service with
Grizzard and its Subsidiaries  (and their respective  predecessors to the extent
such  service was  recognized  by Grizzard or any of its  Subsidiaries)  for all
purposes,  including  eligibility,  vesting and benefit  levels (other than with
respect to benefit  accruals  under any plans subject to Title IV of ERISA) with
respect to all benefits provided by MSGI and its Subsidiaries to such Employees.
To the extent  permitted under applicable  insurance  policies and laws, MSGI or
its Affiliates shall waive any pre-existing condition exclusions under any group
health  plan under which the  Employees  who were  employed by Grizzard  and its
Subsidiaries  immediately  prior to the Effective  Time become covered after the
Effective Time.

       4.11  Non-Solicitation.  From and after the date hereof through and until
this  Agreement  is  terminated  pursuant  to  Article 6 hereof or the  Closing,
whichever shall apply, neither Grizzard nor its officers, directors,  employees,
representatives or advisors will, formally or informally, directly or indirectly
(i)  initiate,  solicit  or  encourage  any  inquiry  or the  submission  of any
proposals by any third party that constitutes or is reasonably likely to lead to
an Acquisition  Proposal with respect to Grizzard or (ii) engage in negotiations
or  discussions  with,  or furnish any  information  or data to, any third party
relating to an Acquisition Proposal with respect to Grizzard.

       4.12  MSGI's  SEC  Filings.  Grizzard  and  its  Subsidiaries  shall  use
commercially  reasonable  efforts  to  cooperate  with and  assist  MSGI and its
Subsidiaries   in  the  preparation  of  any  filings  with  the  SEC  or  other
Governmental  Authorities or any private  offering  memoranda in connection with
this  Agreement  and  the  transactions   contemplated  hereby,   including  the
preparation of audited  financial  information and  management's  discussion and
analysis and delivery of consents and comfort letters of auditors of Grizzard or
its Subsidiaries in connection therewith.

       4.13 Notice of Litigation,  Contract  Issues and Labor Matters.  Grizzard
shall  provide MSGI prompt  notice of (a) any material  Action (and any material
change with  respect  thereto)  arising from and after the date hereof up to the
Closing,  (b) any material change in any material Action existing as of the date
hereof,  (c) any notice  from or claim made by any Person  after the date hereof
and up to the Closing that Grizzard or any of its  Subsidiaries  has breached or
is in default under any Contract required to be listed on Schedule 3.1(p) hereto
which such Person giving such notice or making such claim is a party and (d) any
arbitration,  strike,  picket,  work stoppage or lockout  arising after the date
hereof and up to the Closing  which would have been  required to be described in
Schedule 3.1(r) if it had existed as of the date hereof; provided, however, that
no such notification shall affect the representations,  warranties, covenants or
agreements of the parties or the  conditions to the  obligations  of the parties
under this Agreement.

       4.14  Financial  Statements.  Grizzard  shall  use best  efforts  to make
available to MSGI the 1999 Audited Financials not later than September 30, 1999.

       4.15 Preparation of Registration  Statement.  MSGI shall prepare and file
with  the SEC as  soon  as  reasonably  practicable  after  the  date  hereof  a
registration  statement on Form S-4 in connection  with the issuance of the MSGI
Common Stock in the Merger,  as amended or supplemented from time to time (as so
amended and  supplemented,  the "Registration  Statement").  MSGI shall use best
efforts to have the  Registration  Statement  declared  effective  by the SEC as
promptly  as  practicable  after  such  filing.  MSGI shall also take any action
(other than qualifying as a foreign corporation or taking any action which would
subject it to service  of process in any  jurisdiction  where MSGI is not now so
qualified or subject)  required to be taken under applicable state "Blue Sky" or
securities  laws in  connection  with  the  issuance  of MSGI  Common  Stock  in
connection with the Merger. If at any time prior to the Effective Time any event
shall occur that should be set forth in an amendment  of or a supplement  to the
Registration Statement,  MSGI shall prepare and file with the SEC such amendment
or supplement as soon thereafter as is reasonably practicable.  MSGI, Merger-Sub
and  Grizzard  shall  cooperate  with  each  other  in  the  preparation  of the
Registration  Statement and any amendment or supplement thereto,  and each shall
notify the other of the receipt of any  comments of the SEC with  respect to the
Registration  Statement  and of any  requests  by the SEC for any  amendment  or
supplement  thereto or for additional  information.  Grizzard  agrees to use its
best  efforts,  after  consultation  with the other parties  hereto,  to respond
promptly  to all  such  comments  and  requests  of the  SEC  and to  cause  the
Registration Statement to be declared effective by the SEC.

       4.16 NASDAQ Listing.  MSGI shall use its best efforts to cause the shares
of MSGI  Common  Stock to be  issued  in the  Merger  in  accordance  with  this
Agreement to be admitted for trading or  authorized  for quotation on the NASDAQ
SCM and on each  national  securities  exchange  on which  shares of MSGI Common
Stock may at such time be admitted  for  trading or listed,  subject to official
notice of issuance, prior to the Effective Time.

      4.17  Confidential Information.
            (a)   Prior   to  the   Closing,   neither   MSGI  nor  any  of  its
representatives will, directly or indirectly, use, disclose or make available to
anyone  (other  than  Grizzard)  any  confidential  information  concerning  the
ownership and/or operation of Grizzard (the "Confidential Information"),  except
to the  extent  that  such  Confidential  Information  has  been  made  publicly
available  by  Grizzard.   The  Confidential   Information   includes,   without
limitation,  the  business  practices,  financial  information,  customers'  and
prospective customers' names, suppliers' and prospective suppliers' names, leads
and account information, mailing lists, computer programs, advertising campaigns
(including,  without limitation,  displays, drawings, memoranda, designs, styles
or devices), employee names, compensation and benefit information.

            (b)  Prior  to  the  Closing,   neither  Grizzard  nor  any  of  its
representatives will, directly or indirectly, use, disclose or make available to
anyone (other than MSGI) any Confidential  Information  concerning the ownership
and/or  operation  of  MSGI,   except  to  the  extent  that  such  Confidential
Information  has  been  made  publicly   available  by  MSGI.  The  Confidential
Information  includes,  without limitation,  the business  practices,  financial
information,   customers'  and  prospective  customers'  names,  suppliers'  and
prospective  suppliers'  names,  leads and account  information,  mailing lists,
computer  programs,   advertising  campaigns  (including,   without  limitation,
displays,  drawings,  memoranda,  designs,  styles or devices),  employee names,
compensation and benefit information.

            (c) The parties agree that a violation of the  foregoing  agreements
not to disclose,  or any provision thereof, will cause irreparable damage to the
non-disclosing  party, and the  non-disclosing  party shall be entitled (without
any requirement of posting a bond or other  security),  in addition to any other
rights and remedies  which it may have,  at law or in equity,  to an  injunction
enjoining and  restraining  the disclosing  party from doing or continuing to do
any such act or any other  violations or  threatened  violations of this Section
4.17.
      4.18  Grizzard Stockholders' Meeting.
            The Board of Directors of Grizzard  shall call a special  meeting of
the Grizzard  stockholders,  to be held as soon as reasonably  practicable after
the  date  hereof,   for  the  purpose  of  approving  this  Agreement  and  the
transactions  contemplated  hereby  and such other  related  matters as it deems
appropriate.  The Board of Directors of Grizzard shall recommend at such meeting
that the stockholders of Grizzard approve this Agreement and the Merger.

      4.19  Insurance.
            (a) Prior to the Closing,  Grizzard  shall  purchase  directors  and
officers  insurance  to insure  each  person who is now, or has been at any time
prior to the date  hereof,  an officer or  director  of  Grizzard  or any of its
against  all  indemnified  liabilities  arising  out  of  actions  or  omissions
occurring prior to the Effective Time (and whether asserted or claimed prior to,
at or after  the  Effective  Time for a period  of three  (3)  years  after  the
Effective  Time;  provided,  that the cost of such insurance shall not exceed in
the  aggregate  $50,000.  MSGI shall (i) keep such  insurance  in full force and
effect for a period of three (3) years after the  Effective  Time,  (ii) pay all
premiums  for  such  insurance  when  due  and  payable,   and  (iii)  not  seek
cancellation  of such  insurance or a refund of any premiums for such  insurance
prior to the end of the three (3) year period after the Effective Time.
      (b) From and after the  Closing,  MSGI shall  arrange  with its  insurance
carrier to provide directors and officers  insurance to each continuing  officer
and director of the Surviving  Corporation  on  substantially  the same terms as
provided to officers and directors of other Subsidiaries of MSGI.

      4.20  Stockholders' Representative.
      (a) Each  stockholder of Grizzard on the date this Agreement is voted upon
by the  stockholders of Grizzard,  for itself and its respective  successors and
assigns  (each  a  "Grizzard   Stockholder"   and   collectively  the  "Grizzard
Stockholders")  hereby  irrevocably  makes,  constitutes  and appoints Claude H.
Grizzard,  Sr. as such Grizzard  Stockholder's  attorney-in-fact and agent, with
full  power  of  substitution,  to  act  for  and on  behalf  of  such  Grizzard
Stockholder  with respect to any claim or matter  arising after the Closing Date
under  this   Agreement   or  the   Holdback   Agreement   (the   "Stockholders'
Representative"),  and  authorizes  and  empowers  him to  fulfill  the  role of
Stockholders' Representative as set forth in Section 4.20(b). Each such Grizzard
Stockholder   acknowledges   that   the   appointment   of  this   Stockholders'
Representative  herein made is coupled  with an interest and may not be revoked.
The  Stockholders'  Representative  accepts his appointment and authorization to
act as attorney-in-fact and agent of the Grizzard Stockholders.

      (b)  In  furtherance  of  this  appointment  herein  made,  each  Grizzard
Stockholder,  fully  and  without  restriction:  (i)  agrees  to be bound by all
notices  received  and  agreements  and  determinations  made  by and  documents
executed and delivered by the Stockholders'  Representative under this Agreement
or the Holdback Agreement; and (ii) authorizes the Stockholders'  Representative
to (A) dispute or refrain from  disputing  any claim made by MSGI or  Merger-Sub
under this Agreement or the Holdback Agreement, (B) negotiate and compromise any
dispute  which may arise under this  Agreement  or the Holdback  Agreement,  (C)
exercise or refrain  from  exercising  any  remedies  available  to the Grizzard
Stockholders  under  this  Agreement  or the  Holdback  Agreement,  (D) sign any
releases or other  documents  with  respect to any such  dispute or remedy,  (E)
waive any condition contained in this Agreement or the Holdback  Agreement,  (F)
give such  instructions  and do such other  things and  refrain  from doing such
other things as the  Stockholders'  Representative  in his sole discretion deems
necessary or  appropriate  to carry out the  provisions of this Agreement or the
Holdback  Agreement,  (G) disburse  all or any portion of the Expense  Amount in
payment of the  Grizzard  Stockholder  Expenses,  (H) disburse any or all of the
Earn-Out Amount  pursuant to a separate  writing  executed by the  Stockholders'
Representative  and MSGI,  and (I) retain such  counsel,  accountants  and other
professional  advisors  as the  Stockholders'  Representative  reasonably  deems
necessary to assist him in the  performance of his duties  hereunder and pay the
fees,  costs and  expenses  thereof  out of funds  coming  into the hands of the
Stockholders' Representative.

            (c)  In  the  event  of  the   resignation   of  the   Stockholders'
Representative,  the  resigning  Stockholders'  Representative  shall  appoint a
successor from among the Majority Stockholders and who shall agree in writing to
accept  such  appointment.  If the  Stockholders'  Representative  should die or
become  incapacitated,  his successor  shall be appointed  within 15 days of his
death  or  incapacity  by a  majority  of the  Majority  Stockholders,  and such
successor  shall  be  a  Majority   Stockholder.   The  choice  of  a  successor
Stockholders'  Representative  appointed in any manner  permitted above shall be
final and binding upon each Grizzard  Stockholder.  The decisions and actions of
any successor Stockholders'  Representative shall be, for all purposes, those of
a Stockholders' Representative as if originally named herein.

            (d) The death or  incapacity of any Grizzard  Stockholder  shall not
terminate the authority and agency of the Stockholders' Representative.

            (e) MSGI and Merger-Sub  shall be entitled to rely  exclusively upon
any   communication   given  or  other   action   taken  by  the   Stockholders'
Representative  pursuant  hereto and shall not be liable for any action taken or
not taken in reliance upon the Stockholders' Representative. MSGI and Merger-Sub
shall not be  obligated  to inquire  as to the  authority  of the  Stockholders'
Representative  with respect to the taking of any action that the  Stockholders'
Representative takes or purports to take on behalf of the Grizzard Stockholders.

            (f) The  Grizzard  Stockholders,  jointly  and  severally,  agree to
 indemnify  the  Stockholders'  Representative  and to hold him or her  harmless
 against any and all loss,  liability or expense  incurred  without bad faith on
 the  part  of  the  Stockholders'  Representative  and  arising  out  of  or in
 connection  with  his  or  her  duties  as  the  Stockholders'  Representative,
 including  the  reasonable  costs and  expenses  incurred by the  Stockholders'
 Representative  in  defending  against  any claim or  liability  in  connection
 herewith.

                                 5. CONDITIONS.

       5.1  Conditions  to Each  Party's  Obligation  to Effect the Merger.  The
respective  obligation  of each  party to effect  the  Merger is  subject to the
fulfillment, at or prior to the Closing, of each of the following conditions:

              (a) Stockholder  Approval.  This Agreement shall have been adopted
by the  requisite  vote of the  stockholders  of  Grizzard  under  the  TBCA and
Grizzard's Certificate of Incorporation (the "Grizzard Stockholders' Approval").

              (b)   Registration   Statement;   State   Securities   Laws.   The
Registration  Statement  shall have  become  effective  in  accordance  with the
provisions  of  the  Securities   Act,  and  no  stop  order   suspending   such
effectiveness  shall have been  issued  and  remain in  effect.  MSGI shall have
received all state  securities  or "Blue Sky"  permits and other  authorizations
necessary to issue the MSGI Common Stock  pursuant to this  Agreement  after the
Merger.
              (c) NASDAQ  Listing.  The shares of MSGI Common Stock  issuable to
Grizzard's  stockholders  in the Merger in accordance  with this Agreement shall
have been  authorized  for  quotation  on the NASDAQ SCM or such other  national
exchange  upon which the MSGI Common Stock is traded,  upon  official  notice of
issuance.
              (d)  No  Injunctions   or   Restraints.   No  court  of  competent
jurisdiction or other competent  governmental or regulatory authority shall have
enacted,  issued,  promulgated,  enforced or entered  any law or order  (whether
temporary,  preliminary or permanent) which is then in effect and has the effect
of  making   illegal  or  otherwise   restricting,   preventing  or  prohibiting
consummation  of the  Merger  or the  other  transactions  contemplated  by this
Agreement.
              (e) Consents and Approvals.  Other than the filing provided for by
Section 1.2, all consents, approvals and actions of, filings with and notices to
any Governmental Authority or any other public or private third parties required
of MSGI,  Grizzard or any of their Subsidiaries to consummate the Merger and the
other matters  contemplated hereby, the failure of which to be obtained or taken
could be reasonably  expected to have a Material  Adverse Effect on MSGI and its
Subsidiaries or Grizzard and its Subsidiaries, in each case taken as a whole, or
on the ability of MSGI and Grizzard to consummate the transactions  contemplated
hereby,  shall  have  been  obtained,  all  in  form  and  substance  reasonably
satisfactory to MSGI and Grizzard, and no such consent, approval or action shall
contain any term or condition which could be reasonably  expected to result in a
material diminution of the benefits of the Merger to MSGI or Grizzard.

              (f) Tax  Opinion.  MSGI and  Grizzard  shall have  received at the
Effective  Time an opinion of Alston & Bird LLP,  counsel for  Grizzard,  to the
effect  that the Merger  constitutes  a  reorganization  within  the  meaning of
Section  368(a) of the Code (the "Tax  Opinion") and will result in the tax free
exchange of MSGI Common Stock by the holders of Grizzard Common Stock, except to
the extent of cash  received  by such  holders in exchange  for their  shares of
Grizzard  Common  Stock.  In rendering  such Tax Opinion,  such counsel shall be
entitled  to  rely  upon  representations  of  officers  of  MSGI  and  Grizzard
reasonably satisfactory in form and substance to such counsel.

            (g)  Fairness  Opinion.  At the  Effective  Time,  Robinson-Humphrey
Company, LLC shall have delivered to Grizzard its opinion to the effect that the
Merger   Consideration   to  be  paid  to  the  stockholders  of  Grizzard  upon
consummation  of the  Merger  is  fair,  from a  financial  point  of  view,  to
Grizzard's stockholders.

            (h) Waiting Periods. At the Effective Time, the waiting periods (and
any extension  thereof)  applicable  to the  transactions  contemplated  by this
Agreement under the HSR Act shall have expired or been terminated.

            (i)  Each of the  Grizzard  Stockholders  shall  have  executed  and
delivered  a  separate   Agreement   Appointing   Stockholders'   Representative
substantially in the form of Exhibit F hereto (the "Stockholders' Representative
Agreement")   pursuant  to  which  each   Grizzard   Stockholder   appoints  the
Stockholders'  Representative as the agent and attorney-in-fact of such Grizzard
Stockholder with the powers and on the terms set forth in Section 4.20 hereof.

      5.2  Conditions to Obligation of MSGI and Merger-Sub to Effect the Merger.
The  obligations of MSGI and Merger-Sub to effect the Merger is further  subject
to the  fulfillment,  at or  prior  to the  Closing,  of each  of the  following
additional  conditions (all or any of which may be waived in whole or in part by
MSGI and Merger-Sub in their sole discretion):

              (a)  Representations  and  Warranties.   The  representations  and
warranties  made by Grizzard in this Agreement  shall be true and correct in all
material respects as of the Closing Date as though made on and as of the Closing
Date or, in the case of  representations  and warranties  made as of a specified
date earlier than the Closing Date, on and as of such earlier date, and Grizzard
shall have delivered to MSGI a certificate,  dated the Closing Date and executed
on behalf of Grizzard by its Chairman of the Board or President to such effect.

              (b) Performance of Obligations.  Grizzard shall have performed and
complied  with,  in  all  material  respects,  each  agreement,   covenant,  and
obligation  required by this  Agreement to be so  performed or complied  with by
Grizzard at or prior to the Closing, and Grizzard shall have delivered to MSGI a
certificate  dated the  Closing  Date and  executed on behalf of Grizzard by its
Chairman of the Board or President to such effect.

              (c) Opinion of Grizzard's Counsel.  MSGI and Merger-Sub shall have
received  at the  Effective  Time an opinion of Alston & Bird LLP,  counsel  for
Grizzard,  dated as of such date, addressed to MSGI and Merger-Sub,  in the form
of Exhibit B hereto.

              (d)  Accountant's  Letter.  MSGI shall have received  prior to the
effective date of the Registration Statement a letter from Deloitte & Touche LLP
consenting to the inclusion in the Registration  Statement of the report of such
independent  public  accountants on the Audited  Financials and the 1999 Audited
Financials,  and shall have received  letters from such  accountants,  dated the
effective date of the Registration  Statement and the Closing Date respectively,
giving  customary  comfort on Grizzard  financial  information  contained in the
Registration Statement.

              (e) Other Closing Documents. Grizzard shall have delivered to MSGI
and  Merger-Sub at or prior to the Effective  Time such other  documents as MSGI
may  reasonably  request in order to enable  MSGI and  Merger-Sub  to  determine
whether the conditions to their  obligations  under this Agreement have been met
and otherwise to carry out the provisions of this Agreement.

              (f) Review of Proceedings. All actions, proceedings,  instruments,
and  documents  required by Grizzard to carry out this  Agreement or  incidental
thereto and all other related  legal matters shall be subject to the  reasonable
approval of Camhy  Karlinsky  & Stein LLP,  counsel to MSGI and  Merger-Sub  and
Grizzard  shall have  furnished  such counsel such documents as such counsel may
have  reasonably  requested  for the purpose of enabling  them to pass upon such
matters.
              (g)  Legal  Action.  There  shall  not  have  been  instituted  or
threatened any legal proceeding relating to, or seeking to prohibit or otherwise
challenge the consummation of, the transactions  contemplated by this Agreement,
or to obtain substantial damages with respect thereto.

              (h) No Governmental  Action.  There shall not have been any action
taken,  or any law,  rule,  regulation,  order,  judgment,  or decree  proposed,
promulgated,   enacted,   entered,   enforced,   or  deemed  applicable  to  the
transactions  contemplated  by this Agreement by any federal,  state,  local, or
other  Governmental  Authority or by any court or other tribunal,  including the
entry  of a  preliminary  or  permanent  injunction,  which,  in the  reasonable
judgment  of MSGI,  (i) makes  this  Agreement,  the  Merger or any of the other
transactions  contemplated by this Agreement illegal, (ii) results in a material
delay in the ability of Grizzard,  MSGI, or Merger-Sub to consummate  the Merger
or any of the other transactions contemplated by this Agreement,  (iii) requires
the divestiture by MSGI of a material portion of the business of either MSGI and
its Subsidiaries  taken as a whole, or of Grizzard and its Subsidiaries taken as
a whole, (iv) imposes material limitations on the ability of MSGI effectively to
exercise  full  rights  of  ownership  of shares  of the  Surviving  Corporation
including the right to vote such shares on all matters properly presented to the
stockholders  of  the  Surviving   Corporation,   or  (v)  otherwise  materially
prohibits,  restricts,  or delays consummation of the Merger or any of the other
transactions   contemplated   by  this  Agreement  or  materially   impairs  the
contemplated  benefits to MSGI or Merger-Sub of this Agreement,  the Merger,  or
any of the other transactions contemplated by this Agreement.

              (i)  Lockup  Agreements.  Prior to the  Closing,  MSGI  shall have
received the executed  Lockup  Agreements  from each of the persons and entities
set forth in Schedule 4.8.

              (j)  Material  Adverse  Effect.  Since the date hereof no Material
Adverse Effect shall have occurred with respect to Grizzard.

              (k) Audit Opinion. MSGI shall have received at the Effective Time,
an unqualified audit opinion with respect to the Audited Financials and the 1999
Audited Financials.

       5.3  Conditions  to  Obligation  of Grizzard  to Effect the  Merger.  The
obligation  of  Grizzard  to  effect  the  Merger  is  further  subject  to  the
fulfillment,  at or prior to the Closing,  of each of the  following  additional
conditions (all or any of which may be waived in whole or in part by Grizzard in
its sole discretion):

              (a)  Representations  and  Warranties.   The  representations  and
warranties  made by MSGI  and  Merger-Sub  in this  Agreement  shall be true and
correct in all material respects as of the Closing Date as though made on and as
of the Closing Date or, in the case of representations  and warranties,  made as
of a specified  date  earlier than the Closing  Date,  on and as of such earlier
date,  and  MSGI  and  Merger-Sub  shall  each  have  delivered  to  Grizzard  a
certificate,  dated  the  Closing  Date and  executed  on  behalf of MSGI by its
Chairman of the Board or President  and on behalf of  Merger-Sub by its Chairman
of the Board or President to such effect.

              (b)  Performance of  Obligations.  MSGI and Merger-Sub  shall have
performed and complied with, in all material respects, each agreement,  covenant
and obligation required by this Agreement to be so performed or complied with by
MSGI or Merger-Sub  at or prior to the Closing,  and MSGI and  Merger-Sub  shall
each have  delivered  to  Grizzard a  certificate,  dated the  Closing  Date and
executed  on behalf of MSGI by its  Chairman  of the Board or  President  and on
behalf of Merger-Sub by its Chairman of the Board or President to such effect.

              (c) Opinion of MSGI's and  Merger-Sub's  Counsel.  Grizzard  shall
have  received  at the  Effective  Time (and also on the  effective  date of the
Registration  Statement)  opinions of Camhy  Karlinsky & Stein LLP,  counsel for
MSGI and Merger-Sub,  dated as of such date, addressed to Grizzard,  in the form
of Exhibit C hereto.

              (d)  Other  Closing  Documents.  MSGI and  Merger-Sub  shall  have
delivered to Grizzard at or prior to the Effective Time such other  documents as
Grizzard may reasonably request in order to enable Grizzard to determine whether
the  conditions  to its  obligations  under  this  Agreement  have  been met and
otherwise to carry out the provisions of this Agreement.

              (e) Review of Proceedings. All actions, proceedings,  instruments,
and  documents  required by MSGI or  Merger-Sub  to carry out this  Agreement or
incidental  thereto and all other  related legal matters shall be subject to the
reasonable  approval  of Alston & Bird LLP,  counsel to  Grizzard,  and MSGI and
Merger-Sub  shall have furnished such counsel such documents as such counsel may
have  reasonably  requested  for the purpose of enabling  them to pass upon such
matters.
              (f)  Legal  Action.  There  shall  not  have  been  instituted  or
threatened any legal proceeding relating to, or seeking to prohibit or otherwise
challenge the consummation of, the transactions  contemplated by this Agreement,
or to obtain substantial damages with respect thereto.

              (g) No Governmental  Action.  There shall not have been any action
taken,  or any law,  rule,  regulation.  order,  judgment,  or decree  proposed,
promulgated,   enacted,   entered,   enforced,   or  deemed  applicable  to  the
transactions  contemplated  by this Agreement by any federal,  state,  local, or
other  Governmental  Authority or by any court or other tribunal,  including the
entry of a preliminary or permanent injunction which, in the reasonable judgment
of  Grizzard,  (i)  makes  this  Agreement,  the  Merger,  or any  of the  other
transactions  contemplated by this Agreement illegal, (ii) results in a material
delay in the ability of MSGI,  Merger-Sub,  or Grizzard to consummate the Merger
or any of the  other  transactions  contemplated  by this  Agreement,  or  (iii)
otherwise materially prohibits,  restricts, or delays consummation of the Merger
or any of the other  transactions  contemplated  by this Agreement or materially
impairs the  contemplated  benefits to Grizzard and the stockholders of Grizzard
of this Agreement, the Merger, or any of the other transactions  contemplated by
this Agreement.

                                 6. TERMINATION.

       6.1 Termination.  This Agreement may be terminated,  and the transactions
contemplated hereby may be abandoned at any time prior to the Effective Time:

              (a) by  mutual  written  agreement  of  the  parties  hereto  duly
authorized  by  action  taken by or on  behalf  of their  respective  Boards  of
Directors; or
              (b) by either  Grizzard or MSGI upon written  notification  to the
non-terminating party by the terminating party:

                   (i) at any time after six (6) months from the date hereof, if
the  Merger  shall not have been  consummated  on or prior to such date and such
failure to consummate  the Merger is not caused by a breach of this Agreement by
the  terminating  party,  unless such date is extended in writing by the parties
hereto; or
                   (ii) if facts exist which render  impossible the satisfaction
of one or more of the  conditions  set  forth  in  Section  5.1 and such are not
waived by Grizzard and MSGI; or

            (c) by Grizzard upon written notification to MSGI, if:

                  (i) there has been a  material  breach of any  represntation,
warranty,  covenant or agreement on the part of MSGI set forth in this Agreement
which breach has not been cured within ten (10) Business Days following  receipt
by MSGI of  notice  of such  breach  from  Grizzard  or  assurance  of such cure
reasonably satisfactory to Grizzard shall not have been given by or on behalf of
MSGI within such ten (10) Business Day period; or

                  (ii) facts exist which render  impossible the  satisfaction of
one or more of the  conditions  set forth in Section 5.3 and such are not waived
by Grizzard; or

            (d) by MSGI, upon written notification to Grizzard, if:

                  (i) there has been a  material  breach of any  representation,
warranty,  covenant  or  agreement  on the part of  Grizzard  set  forth in this
Agreement  which  breach  has not  been  cured  within  ten (10)  Business  Days
following receipt by Grizzard of notice of such breach from MSGI or assurance of
such cure  reasonably  satisfactory  to MSGI  shall not have been given by or on
behalf of Grizzard within such ten (10) business day period; or

                  (ii)  if the  Grizzard  Stockholders'  Approval  shall  not be
obtained by reason of the failure to obtain the requisite  vote upon a vote held
at a meeting of such stockholders,  or any adjournment thereof, called therefor;
or
                  (iii) facts exists which render impossible the satisfaction of
one or more of the  conditions  set forth in Section 5.2 and such are not waived
by MSGI.

      6.2 Effect of  Termination.  If this  Agreement is validly  terminated  by
either Grizzard or MSGI pursuant to Section 6.1,

            (a) this Agreement  shall  forthwith  become null and void and there
shall be no liability or obligation  on the part of either  Grizzard or MSGI (or
any of their respective  officers,  directors,  representatives  or Affiliates),
except that (i) the provisions of this Section 6.2, Section 6.3 and Section 4.20
will  continue  to apply  following  any  such  termination,  and  (ii)  nothing
contained herein shall relieve  Grizzard,  MSGI or Merger-Sub from liability for
any breach of their respective  obligations contained in this Agreement prior to
such termination; and

              (b) except as provided in Section 4.6,  each of MSGI,  Merger-Sub,
and  Grizzard  shall  pay and bear its own fees  and  expenses  incident  to the
negotiation,  preparation,  and  execution of this  Agreement and its meeting of
stockholders,   including  fees  and  expenses  of  its  counsel,   accountants,
investment banking firm, and other experts.

                    7. SURVIVAL, INDEMNIFICATION AND SET-OFF.

       7.1 Rights to Setoff.  MSGI and Merger-Sub shall have the right to setoff
and deduct from the  Holdback  Amounts (as that term is defined in the  Holdback
Agreement)  to  the  extent  hereinafter   provided  for  all  claims,   losses,
liabilities,   damages,   deficiencies,   judgments,   settlements,   costs   of
investigation or other expenses  (including  interest,  penalties and reasonable
attorneys' fees and  disbursements and expenses incurred in enforcing this right
to  setoff)   (collectively,   the  "Losses")  suffered  or  incurred  by  MSGI,
Merger-Sub,  any Subsidiary,  or any of the foregoing persons arising out of (a)
any breach of the  representations,  warranties or covenants  and  agreements of
Grizzard contained in this Agreement or the Schedules hereto, except for Section
3.1(j) (Taxes) hereof,  (b) any Taxes levied or assessed against Grizzard for or
with respect to any period ended on or prior to the  Effective  Time and whether
or not disclosed on any Schedule  hereto to the extent the  aggregate  amount of
such  Taxes  exceeds  the  reserve  for  taxes  reflected  on the  1999  Audited
Financials,  and (c) such  other  matters  as the  parties  may  stipulate  in a
separate  writing  between  them (each a "Separate  Matter," and  together,  the
"Separate Matters"). All amounts set-off shall be deducted from and shall reduce
on a  dollar-for-dollar  basis the respective Holdback Amount (as defined in the
Holdback  Agreement)  against  which  such  set-off  or  deduction  is  made  as
hereinafter provided.

      7.2 Obligation of MSGI and Merger-Sub to Indemnify.  MSGI and  Merger-Sub,
jointly and severally, agree to indemnify, defend and hold harmless the Grizzard
Stockholders,  and each of them,  and their  successors  and  assigns,  from and
against any Losses suffered or incurred by the Grizzard Stockholders arising out
of any breach of the representations,  warranties or covenants and agreements of
MSGI or Merger-Sub contained in this Agreement or in the Schedules hereto.

      7.3 Notice and  Opportunity  to Defend  Third Party  Claims.  (a) Promptly
after  receipt by any party hereto (the  "Indemnitee")  of notice of any demand,
claim  or  circumstance  which  would  or  might  give  rise to a  claim  or the
commencement  (or  threatened   commencement)  of  any  action,   proceeding  or
investigation  (an  "Asserted  Liability")  that  may  result  in  a  Loss,  the
Indemnitee  shall give prompt notice thereof (the "Claims  Notice") to the party
or parties obligated to provide setoff or indemnification pursuant to 7.1 or 7.2
(each an  "Indemnifying  Party").  The Claims Notice shall describe the Asserted
Liability in  reasonable  detail and shall  indicate the amount  (estimated,  if
necessary,  and to the  extent  feasible)  of the  Loss  that has been or may be
suffered by the Indemnitee.

              (b) Except  with  respect to an Asserted  Liability  based upon or
arising out of Sections 3.1(j),  7.1(b) or 7.1(c),  the  Indemnifying  Party may
elect to defend,  at its own expense and with counsel  reasonably  acceptable to
the Indemnitee,  any Asserted  Liability unless (i) the Asserted Liability seeks
an order,  injunction  or other  equitable  or  declaratory  relief  against the
Indemnitee or (ii) the Indemnitee shall have reasonably concluded that (x) there
is a conflict of interest between the Indemnitee and the  Indemnifying  Party in
the  conduct  of such  defense  or (y) the  Indemnitee  shall  have  one or more
defenses not available to the  Indemnifying  Party.  If the  Indemnifying  Party
elects to defend  such  Asserted  Liability,  it shall  within  thirty  days (or
sooner,  if the  nature  of the  Asserted  Liability  so  requires)  notify  the
Indemnitee of its intent to do so, and the Indemnitee  shall  cooperate,  at the
expense of the Indemnifying Party, in the defense of such Asserted Liability. If
the  Indemnifying  Party  elects not to defend the  Asserted  Liability,  is not
permitted  to defend the Asserted  Liability by reason of the first  sentence of
this Section  7.3(b),  fails to notify the  Indemnitee of its election as herein
provided or contests its  obligation  to  indemnify  under this  Agreement  with
respect to such Asserted Liability, the Indemnitee may pay, compromise or defend
such Asserted Liability at the sole cost and expense of the Indemnifying  Party.
Notwithstanding the foregoing, neither the Indemnifying Party nor the Indemnitee
may settle or compromise any claim over the reasonable  written objection of the
other,  provided,  that the  Indemnitee may settle or compromise any claim as to
which the Indemnifying Party has failed to notify the Indemnitee of its election
under this Section  7.3(b) or as to which the  Indemnifying  Party is contesting
its indemnification  obligations hereunder. In any event, the Indemnitee and the
Indemnifying Party may participate,  at their own expense, in the defense of any
Asserted Liability.

              (c) MSGI alone shall have the right to contest, at its expense and
with counsel  selected by it, any  assessment or levy of Taxes giving rise to an
Asserted  Liability based upon or arising out of Sections 3.1(j) or 7.1(b),  and
to settle or compromise any such  assessment or levy,  unless such assessment or
levy is against any present or former  officer of Grizzard,  in which event such
present or former  officer shall have the right to assume  control over any part
of the  contest  of such  assessment  or levy  relating  to his or her  personal
liability with counsel of his or her choosing. The Stockholders'  Representative
alone  shall  have  the  right  to  contest,  at the  expense  of  the  Grizzard
Stockholders, and with counsel selected by the Stockholders' Representative, any
Separate  Matter  that gives rise to an  Asserted  Liability,  and to settle and
compromise any such Separate Matter so long as the aggregate  amount of all such
settlements of Separate  Matters does not exceed the Claims  Holdback Amount (as
defined in the Holdback Agreement).

              (d) Each  party  shall make  available  to the other  parties  any
books,  records or other  documents  within its control  that are  necessary  or
appropriate   for  such  defense.   Any  Losses  of  any  Indemnitee  for  which
indemnification  is  available  hereunder  shall  be paid  upon  written  demand
therefor. Grizzard acknowledges and agrees that the Stockholders' Representative
shall  have  full  power  and  authority  to take,  in the name and on behalf of
Grizzard or the Grizzard Stockholders, any and all actions required or permitted
to be taken by Grizzard under this Section 7.3.

      7.4.  Survival  of  Representations  and  Warranties.  (a) The  respective
representations  and  warranties  of a party  shall  survive the  execution  and
delivery of this Agreement and the Closing  hereunder for such period of time as
a claim for set-off or  indemnification,  as the case may be, for breach thereof
may be  made as set  forth  in  Sections  7.1 and  7.2  hereof.  The  respective
covenants and agreements of the parties shall survive the execution and delivery
of this Agreement and the Closing hereunder indefinitely.

            (b) No claim for set-off based upon the breach of any representation
or  warranty  of  Grizzard  made or given  herein  may be made  after  the first
anniversary  of the Closing Date. No claim for set-off of Losses  arising out of
or based upon  Section  7.1(b) may be made  after the third  anniversary  of the
Closing  Date.  No claim for set-off with regard to any  Separate  Matter may be
made by MSGI or Merger-Sub  after the third  anniversary of the Closing Date. If
any  claim  of  set-off  by  MSGI  may  be  based  on  either  a  breach  of the
representations  and  warranties of Section  3.1(j) or upon Section  7.1(b),  it
shall be deemed based on Section  7.1(b)  unless  aggregate  set-off  under that
Section  7.1(b)  exceeds the Tax  Holdback  Amount (as  defined in the  Holdback
Agreement),  in which case it may be asserted as a Loss  arising  under  Section
7.1(a). No claim for indemnification based upon the breach of any representation
or warranty  of MSGI or  Merger-Sub  made or given  herein may be made after the
first  anniversary of the Closing Date. The liability of a party for breach of a
representation  or warranty shall not terminate on the date such  representation
or warranty expires if notice of a claim for indemnification based upon a breach
of such  representation  or warranty is given prior to the time specified  above
for the  expiration  of the  representation  or  warranty on which such claim is
based.

      7.5 Limits on Indemnification.  (a) MSGI and Merger-Sub shall not have any
obligation to indemnify  Grizzard pursuant to Section 7.2 hereof with respect to
Losses  specified  therein unless and until Grizzard shall have incurred  Losses
under  Section 7.2 in an aggregate  amount in excess of $250,000,  in which case
Grizzard  shall be entitled to be  indemnified  for all of its Losses  until the
amount of such Losses  exceeds  $1,000,000,  in which case Grizzard shall not be
entitled to be  indemnified  for any Loss over such amount;  provided,  however,
that in the event of a breach  by MSGI of  Sections  3.2(g)  or  3.2(k)  hereof,
Grizzard  shall be entitled to be  indemnified  for all Losses arising out of or
based on such breach without regard to the prior limitations.

            (b)  Neither  MSGI nor  Merger-Sub  shall  have the right to set off
against or deduct  from the  Representative  Holdback  Amount (as defined in the
Holdback  Agreement)  any  Losses  under  Section  7.1(a)  unless  and until the
aggregate  amount of all such Losses  which,  but for this  provision,  would be
subject to such set-off or deduction shall exceed  $250,000,  in which case MSGI
and  Merger-Sub  may  set-off  against  and deduct all such losses only from the
Representative Holdback Amount (as defined in the Holdback Agreement). Except as
provided in Section 7.4(b),  any Loss suffered or incurred by MSGI or Merger-Sub
based upon or  arising  out of Section  7.1(b) may only be set-off  against  and
deducted from (and only to the extent of) any Tax Holdback Amount (as defined in
the Holdback  Agreement).  Any Loss  suffered or incurred by MSGI or  Merger-Sub
based upon or arising out of the Separate  Matters  described in Section  7.1(c)
hereof may only be set-off against and deducted from (and only to the extent of)
the Claims Holdback Amount (as defined in the Holdback Agreement).  Neither MSGI
nor  Merger-Sub  may recover any Losses by set off against or deduction from any
amounts that at any time after the Effective Time may be or become payable to or
for the account of any Grizzard stockholder by virtue of any employment of other
compensation  or benefit  arrangement  or  relationship  existing  between  such
Grizzard  stockholder and MSGI or any present or future  subsidiary or Affiliate
thereof.

      7.6  Adjustment.  It is the intent of the parties that any amounts paid or
set-off under Section 7.1 or  indemnified  under Section 7.2 shall  represent an
adjustment of the Merger Consideration and the parties will report such payments
consistent with such intent.  Nevertheless,  if any payment pursuant to Sections
7.1 or 7.2 hereof  would be treated by any Tax  Authority as other than a Merger
Consideration  adjustment and would,  on that basis,  be includable in the gross
income of the  Indemnitee  that is  reported  to such Tax  Authority,  then such
payment  shall be increased by the amount  necessary so that the  Indemnitee  is
fully and completely indemnified on an after-Tax basis.  Similarly,  if the Loss
giving  rise to such  set-off  or  indemnification  may be taken as a  deduction
against  taxable  income,  the tax savings  resulting from such deduction  shall
reduce the claimed Loss.

      7.7  Exclusive  Remedy.  Except as otherwise  explicitly  provided in this
Agreement,  the parties agree that the  indemnification and setoff provisions of
this Article 7 shall  constitute  the parties'  sole and  exclusive  remedies in
respect of this Agreement and the contemplated transactions hereunder; provided,
however,  notwithstanding  the  foregoing,  each party shall have all rights and
remedies  against the other party  available at law or in equity with respect to
any willful or  intentional  breach by such other  party of any  representation,
warranty covenant or agreement made or given by such other party.

      7.8 Reliance;  Closing with Knowledge of Breach. No investigation relating
to Grizzard  conducted by or on behalf of MSGI or Merger-Sub at anytime prior to
the Closing shall limit,  affect or impair the ability of MSGI and Merger-Sub to
rely upon the  representations  and  warranties  of Grizzard  contained  herein;
unless,  except for any Loss  pursuant to Section  7.1(b) or (c) hereof,  during
such  investigation  MSGI or  Merger-Sub  became  aware of a breach  of any such
representation  or warranty and  consummated  this  transaction  with  knowledge
thereof,  in which case neither MSGI nor Merger-Sub  shall have the right to set
off  against or deduct  from any  Holdback  Amount (as  defined in the  Holdback
Agreement) any Losses based upon or arising out of such breach.

                                8. MISCELLANEOUS.

       8.1  Further  Actions.  Each  party  hereto  will  execute  such  further
documents and  instruments  and take such further  actions as may  reasonably be
requested by the other party to  consummate  the Merger,  to vest the  Surviving
Corporation  with  full  title to all  assets,  properties,  rights,  approvals,
immunities,  and  franchises  of either of the  Constituent  Corporations  or to
effect the other purposes of this Agreement.

       8.2 Availability of Equitable Remedies.  Since a breach of the provisions
of this Agreement  could not  adequately be  compensated  by money damages,  any
party shall be entitled,  either before or after the Effective Time, in addition
to any other right or remedy available to it, to an injunction  restraining such
breach or threatened breach and to specific performance of any such provision of
this Agreement, and, in either case, no bond or other security shall be required
in connection therewith,  and the parties hereby consent to the issuance of such
an injunction and to the ordering of specific performance.

       8.3 Modification. This Agreement may be amended, supplemented or modified
by action  taken by or on behalf of the  respective  Board of  Directors  of the
parties hereto at any time prior to the Effective Time, to the extent  permitted
by  applicable  law. No such  amendment,  supplement  or  modification  shall be
effective unless set forth in a written instrument duly executed by or on behalf
of each party hereto.

       8.4 Notices.  Any notice or other communication  required or permitted to
be given  hereunder  shall be in writing and shall be mailed by certified  mail,
return receipt  requested or by express mail, or similar  overnight  delivery or
courier  service or  delivered  (in  person or by  telecopy,  telex,  or similar
telecommunications  equipment) against receipt to the party to which it is to be
given at the address of such party set forth in the  preamble to this  Agreement
(or to such  other  address  as the party  shall  have  furnished  in writing in
accordance  with the  provisions  of this Section 8.4) with copies (which copies
shall not constitute notice) as follows:

              If to MSGI:
              Camhy Karlinsky & Stein LLP
              1740 Broadway, 16th Floor
              New York, New York 10019-4315
              Attention:  Alan I. Annex, Esq.

              If to Grizzard:
              Alston & Bird LLP
              One Atlantic Center
              1201 West Peachtree Street
              Atlanta, Georgia 30309
              Attention:  Sidney J. Nurkin, Esq.

Any notice shall be addressed to the  attention of the  Chairman.  Any notice or
other communication given by certified mail shall be deemed given at the time of
certification thereof, except for a notice changing a party's address which will
be deemed given at the time of receipt thereof.  Any notice given by other means
permitted  by this  Section  8.4  shall be deemed  given at the time of  receipt
hereof.

       8.5  Waiver.  Any  waiver  by any  party of a breach  of any term of this
Agreement  shall  not  operate  as or be  construed  to be a waiver of any other
breach of that term or of any  breach of any other term of this  Agreement.  The
failure of a party to insist upon strict adherence to any term of this Agreement
on one or more  occasions  will not be considered a waiver or deprive that party
of the right  thereafter  to insist  upon strict  adherence  to that term or any
other term of this Agreement. Any waiver must be in writing and be authorized by
a resolution of the Board of Directors or by an officer of the waiving party.

       8.6 Binding  Effect.  The provisions of this  Agreement  shall be binding
upon and  inure to the  benefit  of MSGI,  Merger-Sub  and  Grizzard  and  their
respective successors and assigns.

       8.7 No Third-Party  Beneficiaries.  This  Agreement does not create,  and
shall not be construed as creating,  any rights  enforceable by any person not a
party to this Agreement,  except for the Grizzard  stockholders  with respect to
Section 2.1, and the Indemnified Parties with respect to Article 7.

       8.8 Severability. If any provision of this Agreement is hereafter held to
be invalid,  illegal,  or unenforceable for any reason,  such provision shall be
reformed to the maximum extent permitted so as to preserve the parties' original
intent, failing which, it shall be severed from this Agreement, with the balance
of this Agreement  continuing in full force and effect. If any provision of this
Agreement is so broad as to be unenforceable, the provision shall be interpreted
to be only so broad as is  enforceable.  If any provision is inapplicable to any
person or circumstance,  it shall  nevertheless  remain  applicable to all other
persons and circumstances.
       8.9 Governing Law. This Agreement  shall be governed by, and construed in
accordance with, the laws of the State of New York applicable to agreements made
and to be performed entirely within such State,  without regard to the choice of
law principles thereof, except to the extent that the DGCL and the TBCA apply to
the Merger.

       8.10 Judicial Proceedings.
            EACH  OF  THE  PARTIES  HERETO  AGREES  THAT  ANY  ACTION,  SUIT  OR
PROCEEDING  AGAINST ANY OF THE PARTIES  HERETO  ARISING UNDER OR RELATING IN ANY
WAY TO THIS  AGREEMENT OR A  TRANSACTION  CONTEMPLATED  HEREBY MAY BE BROUGHT OR
ENFORCED IN THE COURTS OF THE STATE OF NEW YORK OR OF THE UNITED  STATES FOR THE
SOUTHERN  DISTRICT OF NEW YORK, AND EACH OF THE PARTIES  HERETO  CONSENTS TO THE
JURISDICTION  OF  EACH  SUCH  COURT  IN  RESPECT  OF ANY  SUCH  ACTION,  SUIT OR
PROCEEDING.  EACH OF THE  PARTIES  HERETO  FURTHER  IRREVOCABLY  CONSENTS TO THE
SERVICE OF PROCESS IN ANY SUCH  ACTION,  SUIT OR  PROCEEDING  BY THE  MAILING OF
COPIES THEREOF BY REGISTERED OR CERTIFIED MAIL POSTAGE PRE-PAID,  RETURN RECEIPT
REQUESTED, OR BY A NATIONALLY RECOGNIZED OVERNIGHT COURIER, TO SUCH PARTY AT ITS
ADDRESSES PROVIDED FOR NOTICES HEREUNDER.

      8.11  Counterparts.  This  Agreement  may  be  executed  in  one  or  more
counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same instrument.

       8.12  Interpretation.  The article and section headings contained in this
Agreement are solely for the purpose of reference, are not part of the agreement
of the parties and shall not in any way affect the meaning or  interpretation of
this  Agreement.  All  references to the term "as of the date hereof" shall mean
the date of this Agreement.

       8.13 Entire Agreement. This Agreement (including the schedules, exhibits,
documents or instruments  referred to herein)  constitutes the entire  agreement
and  understanding of the parties hereto in respect of the subject matter hereof
and supersedes all prior agreements and  understandings,  both written and oral,
among the parties,  or between any of them,  with respect to the subject  matter
hereof.

                                9. DEFINED TERMS.

       9.1 Defined Terms.  For purposes of this  Agreement,  the following terms
shall have the meanings ascribed to them in this Section 9.1.

            "1999  Audited  Financials"  shall  mean  the  consolidated  audited
balance  sheet of the  Grizzard  and its  Subsidiaries  at June 30, 1999 and the
related  statements of earnings and  stockholders  equity and cash flows for the
fiscal year then ended,  accompanied by the notes thereto and the report thereon
of Deloitte & Touche LLP.

            "Acquisition" shall mean the acquisition of beneficial  ownership of
all or material portion of the assets of, or any material  interest in, a Person
(including  its  Subsidiaries)  pursuant  to a  merger,  consolidation  or other
business  combination,  sale of shares of capital stock, sale of assets,  tender
offer, exchange offer, joint venture or other similar transaction.

            "Acquisition Proposal" shall mean any bona fide proposal, whether in
writing or otherwise, made by a third party to effect an Acquisition.

            "Action" shall mean any claim,  action,  cause of action or suit (in
contract, tort or otherwise),  inquiry, proceeding or investigation by or before
any Governmental Authority.

            "Affiliate"  with  respect  to any  Person,  shall  mean any  Person
controlling, controlled by or under common control with such Person.

            "Ancillary   Agreements"  shall  mean,   collectively,   the  Voting
Agreement,  the Lockup  Agreements,  the  Holdback  Agreement,  and the Exchange
Agreement.

            "Asserted Liability" shall have the meaning ascribed to that term in
Section 7.3.

            "Audited Financials" shall have the meaning ascribed to that term in
Section 3.1(f)(i)(A).

            "Average  Closing  Price"  shall mean the  numerical  average of the
closing sales price (regular way) per share of MSGI Common Stock (or, in case no
such reported  sales takes place on such day, the average of the closing bid and
asked prices) on the principle  national  securities  exchange on which the MSGI
Common Stock is then listed, for each of the twenty (20) trading days ending two
(2) trading days prior to the Closing Date.

            "Average  Signing  Price"  shall mean the  numerical  average of the
closing sales price (regular way) per share of MSGI Common Stock (or, in case no
such reported  sales takes place on such day, the average of the closing bid and
asked prices) on the principle  national  securities  exchange on which the MSGI
Common Stock is then listed, for each of the twenty (20) trading days ending two
(2) trading days prior to the date hereof.

            "Business" shall have the meaning ascribed to that term in Section
             3.1(g).

            "Business  Day"  shall  mean any day other  than a  Saturday, Sunday
or Federal  holiday  on which  banking  institutions  in New  York, New York are
permitted to be closed for the purpose of transacting business.


            "Cash Consideration" means the aggregate amount of (a) all Per Share
Cash Payments,  (b) the Per Share Deferred Payment and (c) all Per Share Reserve
Payments.

            "Certificate  of  Merger"  shall  mean  the  certificate  of  merger
executed by the Surviving Corporation and delivered for filing on, or as soon as
practicable  after,  the Closing Date, to the Secretary of State of the State of
Delaware.

            "Claims Notice" shall have the meaning ascribed to that term in
Section 7.3.

            "Closing" shall have the meaning ascribed to such term in Section
1.3.

            "Closing  Date" shall have the meaning ascribed to such term in
Section 1.3.

            "Closing  Cash Payment"  shall mean the aggregate  amount of all Per
Share Cash Payments.

            "Code" shall have the meaning  ascribed to such term in the preamble
to this Agreement.

            "Constituent  Corporations"  shall have the meaning ascribed to that
term in the preamble to this Agreement.

            "Confidential  Information"  shall have the meaning ascribed to that
term in Section 4.17.

            "Contract"  shall mean,  whether in writing or oral,  any  contract,
note,  bond,  deed,  mortgage,  indenture,  lease,  license,  agreement or other
instrument or obligation.

            "Control"  (including the terms  "controlling,"  "controlled by" and
"under common control with") shall mean the possession,  directly or indirectly,
of the power to direct or cause the direction of the  management and policies of
a Person,  whether  through the ownership of voting  securities,  by contract or
otherwise.

            "DGCL"  shall mean the  Delaware  General  Corporation  Act, as now
or hereafter amended.

            "Distribution  Date" shall have the meaning ascribed to that term in
the Holdback Agreement.

            "Earn-Out Amount" shall mean four million ($4,000,000) dollars.

            "Effective Time" shall have the meaning ascribed to that term in
Section 1.2.

            "Employee"  with respect to any Person,  shall mean any  individual
employed by such Person or any of its Subsidiaries.

            "Environmental, Health or Safety Requirements" means (i) any and all
federal, state and local statutes,  regulations and ordinances, and any rules of
common law,  including,  without  limitation,  the  Comprehensive  Environmental
Response,  Compensation  and  Liability  Act (42 U.S.C.  ss. 9601 et seq.),  the
Hazardous  Materials  Transportation  Act (49  U.S.C.  ss.  1801 et  seq.),  the
Resource  Conservation  and Recovery Act (42 U.S.C. ss. 6901 et seq.), the Clean
Water Act (33 U.S.C. ss. 1251 et seq.), the Clean Air Act (42 U.S.C. ss. 7401 et
seq.), the Toxic Substance Control Act (15 U.S.C. ss. 2601 et seq.), the Federal
Insecticide,  Fungicide and Rodenticide Act (7 U.S.C.  ss. 136 et seq.), and the
Occupational  Safety  and  Health  Act (29  U.S.C.  ss.  651 et  seq.),  and the
regulations promulgated pursuant to each of the foregoing; and (ii) with respect
to any Person, any and all  administrative or judicial orders,  consent decrees,
settlement agreements, injunctions, Permits, licenses, codes, covenants and deed
restrictions and other provisions having the force or effect of law, issued by a
Governmental  Authority  in  respect  of  such  Person's  or  its  Subsidiaries'
operations or assets, or applicable thereto;  in each case concerning  pollution
or protection of the environment,  or human health, or safety,  including worker
safety,  to the extent that such safety may be affected by exposure to Hazardous
Materials  (including,  without limitation,  all those relating to the presence,
use,  production,  generation,  handling,  transportation,  treatment,  storage,
disposal,  distribution,  labeling,  testing,  processing,  discharge,  release,
threatened  release,  control,  or  cleanup  of or  exposure  to  any  Hazardous
Materials, hazardous materials, or wastes).

            "ERISA" means the Employee Retirement Income Security Act of 1974,
as amended.

            "Exchange Act" shall mean the Securities Exchange Act of 1934, as
amended.

            "Exchange Agent" shall have the meaning ascribed to that term in
Section 2.1(c).

            "Exchange  Agreement"  shall have the  meaning  ascribed to that
term in Section 2.1(c).

            "Excluded  Contracts"  with  respect to any  Person,  shall mean any
Contracts of such Person (i) entered into in the Ordinary  Course of Business of
such  Person,  (ii)  having a duration  or  remaining  term of less than six (6)
months from the date hereof and (iii) the aggregate  annual  payments in respect
of which do not exceed fifty thousand ($50,000) dollars.

            "Expense   Amount"   shall  mean  that  amount   specified   by  the
Stockholders'  Representative  in a writing delivered to MSGI at or prior to the
Closing.

            "GAAP" or  "Generally  Accepted  Accounting  Principles"  shall mean
United States generally accepted accounting  principles as in effect on the date
on which the document to which it refers relates.

            "Governmental  Authority"  shall mean any foreign,  Federal,  state,
municipal or other governmental department, commission, board, bureau, agency or
instrumentality,   including,   without  limitation,   any  court  of  competent
jurisdiction.

            "Grizzard Certificates" shall have the meaning ascribed to that term
in Section 2.1(c)(ii).

            "Grizzard  Common Stock" shall mean the common stock, par value $.01
per share of Grizzard.

            "Grizzard  Dissenting  Stockholder"  has the  meaning  ascribed  to
that term in Section 2.1(d).

            "Grizzard  Financial  Statements" shall have the meaning ascribed to
that term in Section 3.1(f)(i)(B).

            "Grizzard  Lease"  shall have the  meaning  ascribed to that term in
Section 3.1(n)(ii).

            "Grizzard  Plans"  shall have the  meaning  ascribed to that term in
Section 3.1(k)(i).

            "Grizzard  Stockholder  Expenses" shall have the meaning ascribed to
that term in Section 4.6.

            "Grizzard Stockholder's Approval" shall have the meaning ascribed to
that term in Section 5.1(a).

            "Grizzard Stockholders" shall have the meaning ascribed to that term
in Section 4.20.

            "Grizzard Tax Returns" shall have the meaning  ascribed to that term
in Section 3.1(j).

            "Hazardous  Material"  shall mean any  chemical,  waste,  pollutant,
contaminant  or  substance  that is regulated  by any  Environmental,  Health or
Safety  Requirements,   including,  without  limitation,   asbestos  in  friable
condition,  urea  formaldehyde  foam insulation,  petroleum and its derivatives,
by-products  and  other  petroleum   hydrocarbons,   radioactive  materials  and
polychlorinated biphenyls (PCBs), and any material or substance which is defined
as a "hazardous waste," "hazardous substance," "hazardous material," "restricted
hazardous waste," "industrial waste," "solid waste," "contaminant," "pollutant,"
"toxic waste" or "toxic  substance"  under any  Environmental,  Health or Safety
Requirement.

            "Holdback  Agreement" shall mean the Holdback  Agreement in the form
of Exhibit A hereto.

            "HSR Act" shall mean the  Hart-Scott-Rodino  Antitrust  Improvements
Act of 1976, as amended.

            "Information  Technology"  shall have the  meaning  ascribed to that
term in Section 3.1(aa).

            "Indemnifying Party" shall have the meaning ascribed to that term in
Section 7.3.

            "Indemnitee" shall have the meaning ascribed to that term in Section
 7.3.
            "Initial  Deferred  Amount"  shall  have the  meaning  ascribed  to
that term in Section 2.1(b).

            "Intangible Property" shall mean, collectively, patents, trademarks,
service  marks,  trade  names,  copyrights,  franchises  and  rights to  receive
royalties, and all applications or registrations for any of the foregoing.

            "Interest  Rate"  shall mean the annual  interest  rate from time to
time  published  in The Wall  Street  Journal  as the  prevailing  prime rate of
interest.  If there is any change from time to time in the Interest  Rate,  such
change shall take effect on the first  business day  following the date on which
such change became effective.

            "Interim Financials" shall have the meaning ascribed to that term in
Section 3.1(f)(i)(B).

            "IRS" means the United States Internal Revenue Service.

            "Knowledge,"  with  respect  to any  Person,  shall  mean the actual
knowledge  of any  executive  officer  or  director  of such  Person;  provided,
however,  that  with  respect  to  changes  affecting  the  representations  and
warranties set forth in Article 3 occurring  after the date hereof and up to the
Closing,  "knowledge"  shall be deemed to mean actual knowledge after reasonable
inquiry.

            "Leases" with respect to any Person,  shall mean all leases of real,
personal or  intangible  property  under which  either such Person or any of its
Subsidiaries is lessee or lessor (or sublessee or sublessor).

            "Leased Real Property" shall have the meaning  ascribed to that term
in Section 3.1(n).

            "Legal  Requirements" with respect to any Person, shall mean (a) all
statutes,  laws,  ordinances,  codes, rules,  regulations,  judgments,  decrees,
decisions,  writs,  rulings,  injunctions,  orders and other requirements of any
Governmental  Authority and (b) any consent,  approval,  authorization,  waiver,
Permit,  agreement,  license,   certificate,   exemption,  order,  registration,
declaration or filing of, with or to any  Governmental  Authority,  in each case
other than relating to Taxes,  and in each case binding upon such Person or such
Person's assets, business or properties.

             "Lien"  shall  mean any  encumbrance,  charge,  security  interest,
mortgage, pledge, hypothecation, title defect, title retention agreement, lease,
sublease,  license,  occupancy  agreement,  easement,  covenant running with the
land, encroachment,  voting trust agreement, restriction, option, right of first
offer or refusal, proxy or lien, including, but not limited to, liens for taxes.

            "Lockup  Agreements" shall mean the Lockup Agreements in the form of
Exhibit D hereto.

            "Losses"  shall  mean  any and all  losses,  damages,  deficiencies,
awards,  assessments,  amounts paid in good faith  settlement in accordance with
Article 7 hereof,  judgments,  fines,  penalties,  interest,  costs and expenses
(including, without limitation, reasonable legal fees and expenses).

            "Majority  Stockholders"  shall have the  meaning  set forth in the
preamble to this Agreement.

            "Material  Adverse  Effect," with respect to any Person,  shall mean
any change or effect that is or would be  reasonably  expected to be  materially
adverse to the business, assets,  properties,  financial condition or results of
operations of such Person and its Subsidiaries taken as a whole.

            "Merger"  shall  have  the  meaning  ascribed  to  that  term in the
preamble of this Agreement.

            "Merger Consideration" shall mean the sum of the Cash Consideration,
the Share Consideration, and the Deferred Payment.

            "Merger-Sub  Common  Stock" shall mean the common  stock,  par value
$.01 per share, of Merger-Sub.

            "MSGI  Certificates" shall have the meaning ascribed to that term in
Section 2.1(c)(ii).

            "MSGI Common Stock" shall mean the common stock, par value $0.01 per
share, of MSGI.

            "MSGI Merger  Shares" shall mean the quotient of (x)  $50,000,000.00
divided by (y) the MSGI Stock Price.

            "MSGI Preferred  Stock" shall have the meaning ascribed to that term
in Section 3.2(f).

            "MSGI SEC Reports"  shall have the meaning  ascribed to that term in
Section 3.2(g).

            "MSGI Stock Price" shall mean the Average  Signing  Price unless (a)
the Average  Closing Price is less than the Average Signing Price, in which case
the "MSGI Stock Price" shall mean the Average  Closing  Price or (b) the Average
Closing Price is greater than the Average  Signing Price, in which case the MSGI
Stock Price shall equal an amount equal to (i) two  multiplied by the product of
the Average  Signing Price  multiplied  by the Average  Closing Price divided by
(ii) the sum of the Average Signing Price plus the Average Closing Price.

            "NASDAQ SCM" shall mean the National Association of Securities
Dealers, Inc. Small Cap Market.

            "Ordinary Course of Business" with respect to any Person, shall mean
the ordinary course of business  consistent with past custom and practice in the
business of such Person and its  Subsidiaries;  provided  that,  with respect to
Grizzard and its  Subsidiaries,  Ordinary Course of Business shall also include,
without limitation, fulfilling their obligations under this Agreement.

            "Organizational   Documents"  shall  mean  (i)  with  respect  to  a
corporation,  its articles of incorporation and by-laws,  (ii) with respect to a
partnership,   its   partnership   agreement  and  its  certificate  of  limited
partnership  (if a limited  partnership)  and (iii)  with  respect  to a limited
liability  company,  its limited liability  company operating  agreement (or the
equivalent  thereof)  and  its  certificate  of  formation  (or  the  equivalent
thereof), in each case as amended.

            "Outstanding  Grizzard  Shares" shall mean the  aggregate  number of
shares of Grizzard Common Stock issued and outstanding  immediately prior to the
Effective Time of the Merger, including shares of Grizzard Common Stock owned at
that time by Grizzard Dissenting Stockholders.

            "Per  Share  Cash  Payment"  shall  mean the  quotient  of (x) fifty
million  dollars  ($50,000,000.00)  less the  Initial  Deferred  Amount less the
Expense  Amount and less the  Earn-Out  Amount  divided  by (y) the  Outstanding
Grizzard Shares.

            "Per Share Deferred Payment" shall have the meaning ascribed to that
term in the Holdback Agreement.

            "Per Share Reserve  Payment" shall have the meaning ascribed to that
term in the Holdback Agreement.

            "Per Share Stock  Consideration"  shall mean the quotient of (x) the
MSGI Merger Shares, divided by (y) the Outstanding Grizzard Shares.

            "Permit"  shall  mean  any  federal,   state,   local,  and  foreign
governmental approval, authorization,  certificate, easement, filing, franchise,
license,  notice,  permit, or right to which any Person is a party or that is or
may be binding  upon or inure to the  benefit  of any Person or its  securities,
assets, or business.

            "Permitted  Lien"  shall  mean (i) any Lien for Taxes not yet due or
delinquent  or as to which there is a good faith dispute and for which there are
adequate  reserves on the financial  statements of the Person affected  thereby,
(ii) with respect to Grizzard and its Subsidiaries,  Liens that are set forth on
Schedule 9.1 hereto  (identifying  therein the particular property to which such
Liens relate),  (iii) with respect to real property,  any Lien which is not in a
material liquidated amount and which does not, individually or in the aggregate,
interfere  materially with the current use or materially  detract from the value
or marketability  of such property  (assuming its continued use in the manner in
which it is  currently  used),  (iv) a Lien  arising  pursuant  to any  order of
attachment,  distraint or similar legal process arising in connection with court
proceedings,  so long as the  execution  or other  enforcement  thereof has been
stayed and the  claims  secured  thereby  are being  contested  in good faith by
appropriate  proceedings  and for  which  there  are  adequate  reserves  on the
financial  statements of the Person affected thereby, (v) Liens for assessments,
levies or other  governmental  charges not delinquent or being contested in good
faith and by appropriate  proceedings and for which there are adequate  reserves
on the financing  statements of the Person  affected  thereby,  (vi) deposits or
pledges  to secure  bids,  tenders,  contracts,  franchises,  leases,  statutory
obligations,   indemnity,   performance,   surety  and  appeal  bonds  or  other
obligations  of a like nature,  in each case  arising in the Ordinary  Course of
Business,  (vii)  deposits  or  pledges  to  secure  obligations  under  workers
compensation,  social  security or similar laws or under  employment  insurance,
(viii)  mechanics',  workers',  materialmen's or other like Liens arising in the
Ordinary  Course of Business that do not materially  detract from the value,  or
interfere with the present use, of the properties or assets affected thereby and
(ix) Liens  existing  on the date  hereof in respect  of any  capital  leases in
effect on the date hereof.

            "Person"  shall mean and include an  individual,  a  partnership,  a
joint  venture,  a  limited  liability  company,  a  corporation,  a  trust,  an
unincorporated  organization  and a  government  or  any  department  or  agency
thereof.

            "Registration  Statement"  shall have the  meaning  ascribed to that
term in Section 4.15.

            "Release"  shall mean any  "release," as defined as such pursuant to
CERCLA,  42 U.S.C. ss. 9601(22).

            "SEC" shall mean the United States Securities and Exchange
 Commission.

            "Second Request" shall have the meaning ascribed to that term in
Section 4.4(b).

            "Securities Act" shall mean the Securities Act of 1933, as amended.

            "Separate Matters" shall have the meaning ascribed to that term in
Section 7.1.

            "Set-Off"  shall mean any amount  set-off  against or deducted  from
the Initial Deferred Payment by MSGI as provided in Section 7 hereof or in the
Holdback Agreement.

            "Share Consideration" shall mean the aggregate number of shares of
MSGI issued in the Merger.

            "Standby  Letter of Credit" shall have the meaning  ascribed to that
term in Section 1(b).

            "Stockholders'  Representative"  shall have the meaning  ascribed to
that term in Section 4.20.

            "Stockholders'  Representative  Agreement"  shall  have the  meaning
ascribed to that term in Section 5.1(i).

            "Subsidiary," with respect to any Person, shall mean any corporation
50% or more of the outstanding voting power of which, or any partnership,  joint
venture,  limited  liability  company  or other  entity 50% or more of the total
equity interest of which,  is directly or indirectly  owned by such Person or of
which such  Person is  directly or  indirectly  a general  partner (or acts in a
similar  such  capacity).  For purposes of this  Agreement,  all  references  to
"Subsidiaries"  of a Person shall be deemed to mean  "Subsidiary" if such Person
has only one Subsidiary.

            "Surviving Corporation" shall have the meaning ascribed to that term
in the preamble to this Agreement.

            "Tangible  Personal Property" shall mean,  collectively,  machinery,
equipment, furniture, fixtures and other tangible personal property.

            "Tax" or  "Taxes"  shall mean all taxes,  charges,  fees,  levies or
other  assessments,  and all  estimated  payments  thereof,  including,  but not
limited to,  income,  excise,  property,  sales,  use,  value added,  franchise,
payroll, transfer, transfer gain, gross receipts,  withholding,  social security
and  unemployment  taxes or other  taxes of any kind,  imposed  by any  foreign,
Federal, state, county or local government, or any subdivision or agency thereof
(a "Tax  Authority"),  and any  interest,  penalty and expense  relating to such
taxes, charges, fees, levies or other assessments.

            "Tax Authority"  shall have the meaning  ascribed to that term under
the definition of Taxes hereof.

            "Tax Opinion" shall have the meaning ascribed to that term in
Section 5.1(f).

            "TBCA"  shall  mean the Texas  Business  Corporation  Act,  as now
or  hereafter amended.

            "Voting  Agreement"  shall mean the Voting  Agreement in the form of
Exhibit E hereto.

            The term  "voting  power"  when used with  reference  to the capital
stock of, or units of equity interests in, any person shall mean the power under
ordinary  circumstances  (and not merely upon the happening of a contingency) to
vote  in the  election  of  directors  of  such  person  (if  such  person  is a
corporation)  or to participate in the management and control of such person (if
such person is not a corporation).

            "Year 2000 Compliant"  shall have the meaning  ascribed to that term
is Section 3.1(aa).

      9.2  Interpretation.  Unless the  context  otherwise  requires,  the terms
defined in Section 9.1 shall have the meanings herein specified for all purposes
of this  Agreement,  applicable  to both the singular and plural forms of any of
the terms defined herein. All accounting terms defined in Section 9.1, and those
accounting  terms used in this  Agreement not defined in Section 9.1,  except as
otherwise expressly provided herein,  shall have the meanings  customarily given
thereto in accordance  with GAAP.  When a reference is made in this Agreement to
Sections,  such  reference  shall  be to a  Section  of  this  Agreement  unless
otherwise indicated.  The headings contained in this Agreement are for reference
purposes only and shall not affect in any way the meaning or  interpretation  of
this Agreement. Whenever the words "include," "includes" or "including" are used
in this  Agreement,  they shall be deemed to be followed  by the words  "without
limitation."

                            [SIGNATURES ON NEXT PAGE]



<PAGE>


       IN WITNESS  WHEREOF,  this Agreement has been executed by duly authorized
officers of each of the parties hereto as of the date first above written.

                         MARKETING SERVICES GROUP, INC.


                               By:/s/ Jeremy Barbera
                                  ------------------
                                  Name: J. Jeremy Barbera
                                  Title: Chairman & CEO


                                GCG MERGER CORP.


                               By:/s/Jeremy Barbera
                                  -----------------
                                  Name: J. Jeremy Barbera
                                  Title: President


                                GRIZZARD ADVERTISING
                                INCORPORATED


                               By:/s/Michael Dzvonik
                                  ------------------
                                  Name: Michael Dzvonik
                                  Title: Chairman and CEO








                                                                  Exhibit 20.1

MSGI Signs a Binding Agreement to Acquire Grizzard Communications Group;
Revenues Projected To Exceed $200 Million For The Combined Entity

NEW  YORK--(BUSINESS   WIRE)--July  14,  1999--Marketing  Services  Group,  Inc.
(Nasdaq:  MSGI), an integrated  marketing and Internet services industry leader,
today  announced  the signing of a binding  agreement  to acquire  Atlanta-based
Grizzard  Communications  Group,  a vertically  integrated  network of marketing
communications companies,  including Grizzard Advertising, TABS Direct and Brand
Imagination.   This  acquisition  complements  MSGI's  core  database  marketing
services  and  leverages  the online  marketing  capabilities  of the  Company's
Internet Marketing Group.

The $100 million  transaction  is  structured  as half  equity-half  cash and is
targeted for completion within 90 days, subject to customary closing conditions.
Grizzard  Communications  generated  $65  million in  revenues in 1998 and $14.5
million in adjusted EBITDA and is expected to be accretive to MSGI earnings.

Grizzard  Communications Group was founded in 1919 and is ranked the 6th largest
Direct Response agency in the country (with internal production capabilities) in
reported  capitalized billings by The Direct Marketing  Association.  Grizzard's
services   include   strategic   planning,    creative,   database   management,
print-production, mailing and Internet marketing. Grizzard's client base exceeds
several  thousand  and  includes  retail,   consumer  and   business-to-business
companies, including MBNA America Bank, N.A. and many premier non-profit clients
including, The Salvation Army, The American Red Cross, Rescue Missions, Homeless
Shelters,  Humane Societies,  and Animal Welfare agencies.  Client relationships
have averaged 20 years,  over five times the national average for  client-agency
relationships, with some over 50 years.

"Our two organizations began aggressive cross-marketing efforts this past spring
and  have  already  begun to  successfully  link  together  our  operations  and
resources,"  said Jeremy  Barbera,  Chairman and CEO of MSGI.  "MSGI  outsources
creative,  print and production  services,  while Grizzard  utilizes third party
database services for direct-mail,  data-processing and telemarketing  services.
Through  this  acquisition,  both of our client bases will benefit from the vast
capabilities that the combined organization offers."

Mr.  Barbera  continued,  "Perhaps  most  exciting is the  platform  that MSGI's
Internet  Group provides for Grizzard.  Grizzard can leverage the  extraordinary
resources of  Permission  PlusTM,  Pegasus  Internet,  and our planned  Internet
investment in  GreaterGood.com  across the broad  clientele base they have built
over the past 80 years.  We look forward to realizing  the ongoing  synergies of
our  combined  operations  and  are  well  prepared  to take  Grizzard's  nearly
century-long tradition of outstanding performance into the next millennium."

"We are extremely pleased to integrate  Grizzard into MSGI as the two complement
each other in almost every way," said Mike  Dzvonik,  Chairman & CEO of Grizzard
Communications. "We both have extraordinary competency in the financial services
and  fundraising  markets,  have  tremendous  expertise  in regional  marketing,
recruit  heavily from the client side, and manage targeted  marketing  campaigns
from the earliest  possible stage by developing  the overall  strategic plan for
customer or donor  acquisition  and  retention.  With little client  overlap and
strong  similarities  in our  vision,  management  style  and  focus on  quality
customer service,  our cultures are compatible on almost every level. This is an
elite synergy of people and capabilities!"

About Grizzard Communications Group

Grizzard Advertising:  (http://www.grizzard.com) Gizzard, a family-owned company
which has  employed  four  generations  of the Grizzard  family,  was founded by
legendary  direct marketer Claude T. Grizzard,  Jr., who, in his mid 90's, still
serves on the company board as vice chairman.  The company has gross capitalized
billings of nearly $200 million annually.  Through its wholly and commonly owned
companies,  The Grizzard Communications Group maintains offices in New York, Los
Angeles,   Houston,   Dallas,  Orlando,   Philadelphia,   Lincoln,  New  Canaan,
Connecticut  and Atlanta.  The firm has built its  reputation as a leader in the
nonprofit direct marketing field,  although it maintains a successful commercial
practice  as well.  Company  headquarters  are located in the  Peachtree  Office
Center complex in downtown Atlanta.

TABS Direct:  (http://www.tabsdirect.com)  Houston based TABS Direct, founded in
1961,  has a renowned  industry-wide  reputation  as an  innovator  in  computer
processing technology and direct mail production.  TABS Direct operates out of a
170,000  square-foot  facility  where they  produce  over 300  million  packages
annually for some of the largest domestic and international direct marketers.

Brand Imagination:  (http://www.brandimagination.com) Founded in 1979 as Coleman
& Coleman,  Houston  based Brand  Imagination  creates  successful  Brand Vision
programs  for growth  oriented  organizations.  The Brand  Imagination  creative
process  compels  both  business-to-business  and  consumer  focused  clients to
challenge their brand's  presence in the market,  chart its future,  and realize
its full market potential.

About MSGI

Marketing  Services  Group,  Inc.  (http://www.msginet.com)  is a leader  in the
Internet and marketing services industries.  MSGI's revenues have grown from $16
million in fiscal 1996 to in excess of $100 million on an annualized  basis.  GE
Equity is the owner of a 22 percent stockholder position in MSGI and CMGI is the
owner of a 10 percent stockholder position in MSGI.

MSGI is  organized  into two  business  divisions:  the  Internet  Group and the
Marketing Services Group. The Internet Group's mission is to acquire,  invest in
and   incubate   Internet   companies.   Its   preliminary   focus  will  be  on
PermissionPlus(TM) and will expand into other strategic areas. The MSGI Internet
Group provides Internet marketing,  e-commerce applications, Web development and
hosting,  online ad sales and consulting.  Its Marketing Services Group provides
strategic planning,  direct marketing and database marketing,  telemarketing and
telefundraising,  media  planning  and  buying  and  fulfillment.  Through  this
business segment,  MSGI will continue to grow by leveraging the synergies it has
across all its companies in marketing, technology, and capabilities.

Thousands  of clients  worldwide  are  provided  services  by MSGI with  offices
throughout the United States and in London.  Corporate  headquarters are located
at 333 Seventh Ave., New York, NY 10001. Telephone: 212-594-7688.

Matters  discussed  in this  release  include  forward-looking  statements  that
involve risks and uncertainties, and actual results may be materially different.
Factors  that could cause actual  results to differ are stated in the  company's
reports to the  Securities  and Exchange  Commission  including its 10-Q for the
period  ended March 31,  1999 and the annual  report on Form 10-KSB for the year
ended June 30, 1998.

CONTACT: MSGI
Jamie Shaber
212-594-7688
or
Morgen-Walke Assoc.
For MSGI:
Andrea Kaimowitz/Cheryl Olson
Press: Eileen King/Stacey Reed
212-850-5600
or
Grizzard Communications Group
Michael Shepherd
Public Relations Contact
760-328-2181



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