MARKETING SERVICES GROUP INC
8-K, 1999-09-09
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                     ---------------------------------------

                                    FORM 8-K


                             Current Report Pursuant
                          to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



                          Date of Report: August 30, 1999
                                          ---------------


                         MARKETING SERVICES GROUP, INC.
                         ------------------------------
               (Exact name of Registrant as specified in charter)


         Nevada                     0-16730               88-0085608
         ------                     -------               ----------
     (State or other              (Commission          (I.R.S. Employer
     jurisdiction of               File No.)          Identification No.)
     incorporation)



                               333 Seventh Avenue
                            New York, New York 10001
                            ------------------------
                    (Address of Principal Executive Offices)


                                  212/594-7688
                                  ------------
              (Registrant's telephone number, including area code)


<PAGE>

Item 5. Other
- -------------

GE Capital Warrant Amendment
- ----------------------------
On August 30,  1999 we entered  into the second  amendment  to the  original  GE
Capital warrant, dated December 24, 1997, and amended the $10,000,000 promissory
note and a new warrant,  dated May 17, 1999.  The second  amendment  changes the
date a registration statement must become effective with respect to the offering
of  1,766,245  of the shares of our common  stock owned by GE Capital,  from the
period ending  December 31, 1999,  to the period  beginning on December 20, 1999
and  ending  on  April  30,  2000.  The  effect  of  such  offering  will  be to
substantially  reduce the number of shares of our  common  stock GE Capital  can
acquire by canceling the original warrant and replacing it with the new warrant.

The Second  Amendment  also  provides  that we may  arrange  for a resale of our
common  stock  owned by GE Capital in  connection  with a private  placement  in
addition to a  registered  offering.  GE Capital has also agreed not to sell any
shares of our common  stock for 90 days after the closing of a sale of the stock
it owns under such private placement.

The  Second  Amendment  also  amended  the  following   material  terms  of  the
$10,000,000  note: (i) the maturity date is extended to October 15, 2000, unless
we receive  $30,000,000  or more in net  proceeds  from a private  placement  in
calendar year 1999,  in which case the maturity date will be July 1, 2000;  (ii)
if we  receive  $20,000,000  or more in net  proceeds  from a private  offering,
$5,000,000 in principal amount, together with all accrued interest thereon, will
be pre-paid by us with the  proceeds of this  offering;  and (iii) the  interest
rate will remain at 12% per annum until April 30,  2000.  Should the note remain
unpaid as of May 1, 2000, the interest rate will increase periodically until the
note has been paid down in full.  In  addition,  GE Capital will not sell any of
our common  stock from  August  30,  1999 until the  earlier of 90 days from the
final closing of a private placement occurring in calendar year 1999 or December
20, 1999.

GE Capital has also agreed to waive their  incidental  registration  rights with
respect to the common  stock that will be  registered  under an  offering of our
common stock in connection with a private placement during calendar year 1999.

Private Placement
- -----------------
On September 3, 1999,  we closed on a private  placement of 2,441,086  shares of
common  stock  representing  $25,631,404  in  gross  proceeds.  The  funds  were
primarily  purchased by  institutions,  which were solicited during a nationwide
road  show.  The  securities  purchased  have  not  been  registered  under  the
Securities Act of 1933, as amended, and may not be offered or sold in the United
States  absent  registration  or  an  applicable   exemption  from  registration
requirements.  Although the securities  purchased have not yet been  registered,
the shares are subject to certain registration rights.





Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits
- ---------------------------------------------------------------------------

     (a)  n/a

     (b)  n/a

     (c)  The following  documents  are filed  herewith as exhibits to this Form
          8-K:

            10.1 Second Amendment Agreement dated August 30, 1999.

            20.1 Press Release of the Registrant dated August 31, 1999

            20.2 Press Release of the Registrant dated September 7, 1999.







                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                          MARKETING SERVICES GROUP, INC.

Date: September 7, 1999                       By: /s/ Cindy H. Hill
      -----------------                           -----------------
                                                  Title: Chief Fiancial Officer





                                                                  Exhibit 10.1


                                SECOND AMENDMENT


            Second Amendment (the  "Amendment"),  dated August 30, 1999, between
Marketing  Services  Group,  Inc., a Nevada  corporation,  and General  Electric
Capital Corporation ("GE Capital"), a New York corporation.

                                   WITNESSETH:

            WHEREAS,  Company is in the process of arranging a private placement
(the "1999 Private  Placement")  of a minimum of 2,250,000  shares of its common
stock,  par value  $.01 per  share  (the  "Common  Stock"),  up to a maximum  of
4,000,000 shares of Common Stock;

            WHEREAS,  Company issued a $10,000,000 promissory note to GE Capital
on May 17, 1999 at an interest rate of twelve percent (12%) per annum,  maturing
on November 17, 1999 (the "Note");

            WHEREAS,  Company  issued a warrant (the  "Original  Warrant") to GE
Capital,  dated December 24, 1997, to purchase up to 10,670,000 shares of common
stock, par value $.01 per share, of the Company (the "Common Stock");

            WHEREAS,  Company and GE Capital entered into a Registration  Rights
Agreement, dated as of December 24, 1997 (the "Registration Rights Agreement");

            WHEREAS, Company issued a warrant to GE Capital, dated May 17, 1999,
to purchase 300,000 shares of Common Stock (the "New Warrant," together with the
Original Warrant, the "Warrants");

            WHEREAS, Company and GE Capital entered into an amendment, dated May
17,  1999,  amending  the terms of the  terms of the  Original  Warrant  and the
Registration Rights Agreement; and,

            WHEREAS, Company and GE Capital desire to amend the terms of each of
the Original Warrant, the New Warrant, the Registration Rights Agreement and the
Note as set forth herein;

            NOW,  THEREFORE,  in  consideration  of the premises and  agreements
hereinafter contained, it is agreed as follows:

1.    Amendment of Original Warrant.
      -----------------------------

          The Original Warrant is hereby amended as follows:

                  (a)  The  definition  of  "Qualified  Secondary  Offering"  in
            Section 1 of the Original  Warrant is hereby deleted in its entirety
            and replaced with the following:

            "Qualified  Secondary Offering" means a sale of the Company's Common
            Stock  pursuant  to (i) a public  offering of the  Company's  Common
            Stock  on Form  S-1 (or  any  other  appropriate  general  or  short
            registration  form under the  Securities  Act of 1933,  as  amended)
            pursuant  to which the Common  Stock is offered  (whether or not for
            the  Company's  account)  for at  least  $8.75  per  share or (ii) a
            Qualified  Private  Placement for at least $8.75 per share,  in each
            case such $8.75 price shall be subject to appropriate  adjustment if
            any of the events set forth in Section 4.2 shall occur.

                  (b) The  following  definition  shall be  inserted  after  the
            definition of "Purchase Agreement" in Section 1:

            "Qualified  Private  Placement"  means a sale of Common  Stock by GE
            Capital in a private  placement which shall occur  contemporaneously
            with a private  placement by the Company whereby the Common Stock is
            sold on behalf of GE Capital at the price per share of Common  Stock
            received by the Company less placement agent fees applicable to such
            shares  (which shall not exceed 6%);  provided that GE Capital shall
            not be  required  to  make  any  representations  or  warranties  or
            indemnify  any party with  respect  to the sale of its shares  other
            than  customary   representations   and  warranties   regarding  its
            ownership  of its  shares  of  Common  Stock  sold  thereunder,  its
            authority to sell such  shares,  and that such shares are being sold
            free and clear of all liens and encumbrances,  except as provided by
            applicable securities laws.

                  (c) Section  4.1(b) of the Original  Warrant is hereby deleted
            in its entirety and replaced with the following:

                  "(b) Notwithstanding the foregoing, if the Company consummates
            a Qualified  Secondary Offering pursuant to which GE Capital has the
            ability  to sell at least  1,766,245  shares of  Common  Stock on or
            after  December  20,  1999 and on or  before  April 30,  2000,  this
            Warrant shall be cancelled upon such consummation."

2. Amendment of the New Warrant. The New Warrant is hereby amended as follows:
   ----------------------------

                  (a)  The  definition  of  "Qualified  Secondary  Offering"  in
            Section 1 of the New Warrant is hereby  deleted in its  entirety and
            replaced with the following:

             "Qualified Secondary Offering" means a sale of the Company's Common
            Stock  pursuant  to (i) a public  offering of the  Company's  Common
            Stock  on Form  S-1 (or  any  other  appropriate  general  or  short
            registration  form under the  Securities  Act of 1933,  as amended),
            pursuant  to which the Common  Stock is offered  (whether or not for
            the  Company's  account)  for at  least  $8.75  per  share or (ii) a
            Qualified  Private  Placement for at least $8.75 per share,  in each
            case such $8.75 price shall be subject to appropriate  adjustment if
            any of the  events set forth in Section  4.2 shall  occur,  which in
            each case shall be  consummated on or after December 20, 1999 and on
            or before  April  30,  2000 and in each  case  pursuant  to which GE
            Capital has the ability to sell at least 1,766,245  shares of Common
            Stock.

                  (b) The  following  definition  shall be  inserted  after  the
            definition of "Purchase Agreement" in Section 1:

            "Qualified  Private  Placement"  means a sale of Common  Stock by GE
            Capital in a private  placement which shall occur  contemporaneously
            with a private placement by the Company whereby (i) the Common Stock
            is sold on  behalf  of GE  Capital  at the price per share of Common
            Stock received by the Company less placement  agent fees  applicable
            to such shares (which shall not exceed 6%) and (ii) GE Capital shall
            not be  required  to  make  any  representations  or  warranties  or
            indemnify  any party with  respect  to the sale of its shares  other
            than  customary   representations   and  warranties   regarding  its
            ownership  of its  shares  of  Common  Stock  sold  thereunder,  its
            authority to sell such  shares,  and that such shares are being sold
            free and clear of all liens and encumbrances,  except as provided by
            applicable securities laws.

                  (c) The definition of "Adjusted  Offering  Price" in Section 1
            of the New Warrant is hereby  deleted in its  entirety  and replaced
            with the following:

            "Adjusted Offering Price" shall be an amount equal to the product of
            (x) 1/3,  and (y) the price per share at which the  Common  Stock is
            offered to the public or sold in private  placement  of Common Stock
            owned by GE Capital in a Qualified Secondary Offering."

                  (d) The  following  new  section  shall be inserted as Section
                      9.4:

                  "9.4.  Lockup  Arrangements.  Upon the  closing of a Qualified
            Secondary  Offering  which  is a  Qualified  Private  Placement,  GE
            Capital  and the  Company  shall  enter  into a  Lock-up  Agreement,
            providing, in part, that GE Capital,  directly or indirectly,  shall
            not sell,  transfer,  pledge,  hypothecate or otherwise  encumber or
            dispose of (a "Restricted  Transfer") any shares of Common Stock for
            a period of 90 days from such  closing,  unless  consented to by the
            placement  agents  for such  offering  and the  Company.  GE Capital
            hereby  also  agrees  not to engage in a  Restricted  Transfer  with
            respect to any shares of Common  Stock of the  Company  prior to the
            earlier of 90 days  following  the final closing of the 1999 Private
            Placement or December 20, 1999."

3. Amendments to the Note. The Note is hereby amended as follows:
   ----------------------

                  (a) The words  "November  17,  1999" in the ninth  line of the
            Note shall be deleted  and  replaced  with the phrase  "October  15,
            2000" and all references to the Maturity Date in the Note shall mean
            October 15, 2000.

                  (b) The following  sentences  shall be inserted after the last
            sentence of the first  paragraph of the Note: "In the event that the
            Company  completes  a  private  placement  occurring  on  or  before
            December 20, 1999 (the "1999 Private Placement") whereby $20,000,000
            of net proceeds  from the sale of its common  stock,  par value $.01
            per share (the "Common  Stock"),  are  received by the Company,  the
            Company  shall pay  $5,000,000  of principal on this Note,  together
            with accrued and unpaid interest thereon,  with the proceeds thereof
            within five  business days of the closing of such  offering.  In the
            event that the Company  completes the 1999 Private Placement whereby
            $30,000,000  of net  proceeds  from the sale of the Common Stock are
            received by the Company,  the  Maturity  Date shall be July 1, 2000,
            and all  references to the Maturity Date in the Note shall mean July
            1, 2000.  Upon  consummation of a Qualified  Secondary  Offering (as
            such term is defined in the Warrant,  dated May 17, 1999,  issued by
            the Company to GE Capital, as amended, to purchase 300,000 shares of
            Common Stock),  other than the 1999 Private  Placement,  the Company
            shall pay the  entire  remaining  principal  balance  of this  Note,
            together with accrued and unpaid interest thereon, with the proceeds
            thereof within five business days of the closing of such offering."

                  (c) The first  sentence of Section 1(a) of the Note is deleted
            in its entirety and replaced by the following:

                  "Company  shall pay  interest to Holder in arrears  quarterly,
            commencing  on August 17, 1999,  and on the  Maturity  Date (each an
            "Interest  Payment  Date"),  at a rate  equal to (i) for the  period
            commencing  from the date hereof to April 30, 2000,  twelve  percent
            (12%)  per  annum,  (ii) for the  period  commencing  May 1, 2000 to
            August 31, 2000,  fourteen percent (14%) per annum and (iii) for the
            period  commencing  September 1, 2000 to the Maturity Date,  sixteen
            percent (16%) per annum,  each such rate based on a year of 360 days
            for the  actual  number of days  elapsed,  and based on the  amounts
            outstanding from time to time under this Note."

4.    Amendment of  Registration Rights Agreement.
      -------------------------------------------

          The  Registration  Rights Agreement is hereby amended so that the term
          "Warrant", as used therein, is deemed to refer to each of the Original
          Warrant and New Warrant as amended hereby,  or as hereafter amended or
          modified.  GE  Capital  hereby  waives  its  rights  to an  incidental
          registration as contemplated by Section 3 of the  Registration  Rights
          Agreement  in  connection  with any  registration  rights  granted  to
          purchasers of Common Stock issued to them in connection  with the 1999
          Private  Placement,  but only as to a registration  statement filed in
          calendar year 1999.

5.    Other Agreements.
      ----------------

          The Company hereby agrees that the  indemnification  and  contribution
          provisions  of the  Registration  Rights  Agreement  shall  apply with
          respect to a Qualified  Private Placement (as defined in the Warrants)
          as if the shares had been sold  pursuant to a  registration  statement
          filed with the Securities and Exchange Commission. The Company further
          represents,   warrants  and  covenants  that  such  Qualified  Private
          Placement and any private placement contemporaneously conducted by the
          Company  will be  exempt  from  registration  under  Section  5 of the
          Securities  Act of 1933,  as amended,  pursuant to the  provisions  of
          Section 4(2) and Regulation D thereunder. The Company shall deliver to
          GE  Capital a copy of the  opinion  of its  counsel  to the  placement
          agents for such  Company  private  placement  with a letter  from such
          counsel  stating GE Capital  may rely on such  opinion and which shall
          confirm the forgoing representation.

6.    Full Force and Effect.
      ---------------------

          Except as specifically amended hereby, all of the terms and provisions
          of the Original Warrant,  New Warrant,  Registration  Rights Agreement
          and the Note shall remain in full force and effect.

7.    Counterparts.
      ------------

          This Amendment may be executed in any number of counterparts,  each of
          which shall be deemed an original and all of which  together  shall be
          deemed to be one and the same instrument.



      IN WHITNESS  WHEREOF,  Company and GE Capital have executed this Amendment
 as of the day and year first written above.


                                    MARKETING SERVICES GROUP, INC.


                                    By:    /s/ Jeremy Barbera
                                           ------------------
                                        Name:  J. Jeremy Barbera
                                        Title:   Chairman & CEO

                                    GENERAL ELECTRIC CAPITAL CORPORATION


                                    By:    /s/ Michael Pralle
                                           ------------------
                                        Name:  Michael Pralle
                                        Title:    Vice President





                                                                   Exhibit 20.1

         MSGI Amends Warrant Agreement With GE Capital Business Editors

NEW  YORK--(BUSINESS  WIRE)--August  31,  1999--Marketing  Services Group,  Inc.
(Nasdaq:  MSGI), an integrated  marketing and Internet services industry leader,
today  announced  that they have signed an  amendment  to the  December 24, 1997
warrant  with GE Capital to extend the  deadline  for a secondary  offering  for
which MSGI is  obligated  to register  shares held by GE Capital for resale from
December  31, 1999 to April 30,  2000.  Provided  MSGI  consummates  a qualified
secondary  offering or a qualified  private  placement,  no later than April 30,
2000, pursuant to which GE Capital has the ability to sell 1,766,245 shares, the
original warrant to purchase 10,670,000 shares of common stock will be cancelled
and replaced with a new warrant to purchase 300,000 shares of our common stock.

Jeremy Barbera,  Chairman & CEO of MSGI stated,  "GE Capital who has been both a
loyal  shareholder  and client of the Company  has  eliminated  the  pressure to
complete a secondary offering by calendar year end. We can now spend the rest of
the year  concentrating  on the  execution of our business  model and plan for a
secondary offering sometime next year."

About MSGI
Marketing  Services  Group,  Inc.  is a leader  in the  Internet  and  marketing
services industries.  MSGI's revenues have grown from $16 million in fiscal 1996
to in excess of $100 million on an annualized  basis. GE Capital is the owner of
a 22 percent stockholder  position in MSGI and CMGI is the owner of a 10 percent
stockholder position in MSGI.

MSGI is  organized  into two  business  divisions:  the  Internet  Group and the
Marketing Services Group. The Internet Group's mission is to acquire,  invest in
and incubate Internet  companies.  Its preliminary focus is on WiredEmpire,  and
its Marketing Agent technology. MSGI plans to expand into other strategic areas.
The MSGI Internet Group provides Internet  marketing,  e-commerce  applications,
Web  development  and hosting,  online ad sales and  consulting.  Its  Marketing
Services  Group  provides  strategic  planning,  direct  marketing  and database
marketing,  telemarketing  and  telefundraising,  media  planning and buying and
fulfillment.  Through  this  business  segment,  MSGI will  continue  to grow by
leveraging  the  synergies  it  has  across  all  its  companies  in  marketing,
technology, and capabilities.

Thousands of clients  worldwide are provided services by MSGI, which has offices
throughout the United States and in London.  Corporate  headquarters are located
at 333 Seventh Ave.,  New York, NY 10001.  Telephone:  212-594-7688.  Additional
information  is  available  on the  company's  Website:  http://www.msginet.com.
Matters  discussed  in this  release  include  forward-looking  statements  that
involve risks and uncertainties, and actual results may be materially different.
Factors  that could cause  actual  results to differ are stated in the  companys
reports to the  Securities and Exchange  Commission  including it s 10-Q for the
period  ended March 31,  1999 and the annual  report on Form 10-KSB for the year
ended June 30, 1998.

CONTACT: MSGI
Jamie Shaber
Director, Corporate Services
212-594-7688
or
Morgen-Walke Associates
Andrea Kaimowitz/Cheryl Olson
Press: Eileen King/Stacey Reed
212-850-5600




                                                                  Exhibit 20.2

                          MSGI Closes Private Placement

NEW  YORK--(BUSINESS  WIRE)--September 7,  1999--Marketing  Services Group, Inc.
(Nasdaq:  MSGI), an integrated  marketing and Internet services industry leader,
today announced that they have closed on a private  placement of common stock in
an  amount  equal  to  $25  million.  The  funds  were  primarily  purchased  by
institutions, which were solicited during a nationwide road show. The securities
purchased were not registered under the Securities Act of 1933, as amended,  and
may not be  offered  or sold in the  United  States  absent  registration  or an
applicable  exemption  from  registration  requirements.  With the close of this
private  placement,  MSGI will have a total of 24,595,703 shares of common stock
outstanding.

Jeremy  Barbera,  Chairman and CEO of MSGI stated,  "The proceeds of the private
placement  will be used to  retire  debt of the  company  as well as to  provide
general working  capital.  With ten months of the fiscal year in front of us, we
wanted to strengthen  our balance sheet and improve our  maneuverability  as our
enterprise continues to grow."

About MSGI

Marketing  Services  Group,  Inc.  is a leader  in the  Internet  and  marketing
services industries.  MSGI's revenues have grown from $16 million in fiscal 1996
to in excess of $100 million on an annualized  basis. GE Capital is the owner of
a 22 percent stockholder  position in MSGI and CMGI is the owner of a 10 percent
stockholder position in MSGI.

MSGI is  organized  into two  business  divisions:  the  Internet  Group and the
Marketing Services Group. The Internet Group's mission is to acquire,  invest in
and incubate Internet  companies.  Its preliminary focus is on WiredEmpire,  and
its Marketing Agent technology. MSGI plans to expand into other strategic areas.
The MSGI Internet Group provides Internet  marketing,  e-commerce  applications,
Web  development  and hosting,  online ad sales and  consulting.  Its  Marketing
Services  Group  provides  strategic  planning,  direct  marketing  and database
marketing,  telemarketing  and  telefundraising,  media  planning and buying and
fulfillment.  Through  this  business  segment,  MSGI will  continue  to grow by
leveraging  the  synergies  it  has  across  all  its  companies  in  marketing,
technology, and capabilities.

Thousands of clients  worldwide are provided services by MSGI, which has offices
throughout the United States and in London.  Corporate  headquarters are located
at 333 Seventh Ave.,  New York, NY 10001.  Telephone:  212-594-7688.  Additional
information is available on the company's Website: http://www.msginet.com.

Matters  discussed  in this  release  include  forward-looking  statements  that
involve risks and uncertainties, and actual results may be materially different.
Factors  that could cause actual  results to differ are stated in the  company's
reports to the  Securities  and Exchange  Commission  including its 10-Q for the
period  ended March 31,  1999 and the annual  report on Form 10-KSB for the year
ended June 30, 1998.

CONTACT: MSGI
Jamie Shaber
917-339-7100
or
Morgen-Walke Associates
Andrea Kaimowitz/ Cheryl Olson
Press: Eileen King/ Stacey Reed
212-850-5600




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