MARKETING SERVICES GROUP INC
8-K/A, 2000-06-05
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                     ---------------------------------------

                                   FORM 8-K/A


                             Current Report Pursuant
                          to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



                         Date of Report: March 23, 2000
                                         --------------

                         MARKETING SERVICES GROUP, INC.
                         ------------------------------
               (Exact name of Registrant as specified in charter)


         Nevada                     0-16730               88-0085608
         ------                     -------               ----------
     (State or other              (Commission          (I.R.S. Employer
     jurisdiction of               File No.)          Identification No.)
     incorporation)



                               333 Seventh Avenue
                            New York, New York 10001
                            ------------------------
                    (Address of Principal Executive Offices)


                                  917/339-7100
                                  ------------
              (Registrant's telephone number, including area code)


<PAGE>

Item 2. Acquisition or Disposition of Assets
--------------------------------------------

On March 22, 2000,  Marketing  Services Group, Inc (the "Company")  closed on an
agreement  to  acquire  all  of  the  outstanding   capital  stock  of  Grizzard
Advertising, Inc. ("Grizzard"). Grizzard and its wholly owned subsidiary operate
a vertically integrated network of marketing communications companies.  Pursuant
to an Agreement and Plan of Merger dated July 8, 1999, as amended,  we acquired,
by merger,  all of the capital stock of Grizzard  from its current  stockholders
(the  "Sellers").  In  consideration  of the purchase,  the Sellers  received an
aggregate sum of  $100,000,000  including  $50,000,000  cash (subject to certian
adjustments  and holdback  provisions)  and an aggregate of 2,545,799  shares of
Common Stock of MSGI, par value $.01, valued at $19.64 per share.

A portion of the purchase price was financed by Paribas, part of the BNP Paribas
Group,  through a $58 million senior secured  credit  facility.  The facility is
comprised of a $13 million  revolving line of credit,  $40 million term loan and
$5 million LC commitment.  The credit facility expires March 31, 2005, and bears
interest at prime rate or LIBOR plus an  applicable  margin  raging from 1.5% to
2.5% for prime and 2.5% to 3.5% for LIBOR based on certain leverage ratios.  The
loans are guaranteed by the Company's non Internet  subsidiaries.  The revolving
line of credit is  limited  to the  lesser of the  maximum  availability  of $13
million or a  percentage  of eligible  receivables.  The  facility is subject to
certain financial and other covenants.



Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits
---------------------------------------------------------------------------

(a)  Financial statements of business acquired *

(b)  Pro forma financial information *

(c)  The following documents are filed herewith as exhibits to this Form 8-K:

     2.1  Agreement  and Plan of Merger  dated as of July 8, 1999,  by and among
          the  Registrant,  a  wholly-owned  subsidiary  of the  Registrant  and
          Grizzard Advertising, Inc. **

     20.1 Press release of the Registrant dated July 14, 1999 **

     20.2 Press release of the Registrant dated March 23, 2000


*  Filed herewith

** Incorporated by reference from the Registrant's  Current Report on Form 8-K
   dated July 8, 1999.

<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                          MARKETING SERVICES GROUP, INC.

Date: June 5, 2000                        By: /s/ Cindy H. Hill
      ------------                            --------------------------
                                          Title: Chief Accounting Officer




<PAGE>

                        Grizzard Advertising Incorporated

               Financial Statements as of and for the Years Ended
                           December 31, 1999 and 1998
                        and Independent Auditors' Reports



<PAGE>

Grizzard Advertising Incorporated

INDEX TO FINANCIAL STATEMENTS
________________________________________________________________________________


                                                                          Page

INDEPENDENT AUDITORS' REPORT                                               1

FINANCIAL STATEMENTS:

  Balance Sheets                                                           2

  Statements of Income                                                     3

  Statements of Stockholders' Equity                                       4

  Statements of Cash Flows                                                5-6

  Notes to Financial Statements                                            7


<PAGE>


INDEPENDENT AUDITORS' REPORT


Board of Directors
Grizzard Advertising Incorporated

We  have  audited  the  accompanying  balance  sheets  of  Grizzard  Advertising
Incorporated  ("Grizzard")  as of  December  31,  1999 and 1998 and the  related
statements of income,  stockholders'  equity,  and cash flows for the years then
ended.   These  financial   statements  are  the  responsibility  of  Grizzard's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our  opinion,  such  financial  statements  present  fairly,  in all material
respects,  the financial  position of Grizzard at December 31, 1999 and 1998 and
the  results  of its  operations  and its cash flows for the years then ended in
conformity with generally accepted accounting principles.



March 27, 2000

<PAGE>


GRIZZARD ADVERTISING INCORPORATED

BALANCE SHEETS
DECEMBER 31, 1999 AND 1998
(In thousands, except share amounts)
________________________________________________________________________________

                                                          1999      1998
ASSETS                                                    ----      ----

CURRENT ASSETS:
  Cash                                                  $     -    $    -
  Accounts receivable, less allowance for
   doubtful accounts of $459 in 1999 and
   $717 in 1998                                          30,875    23,293
  Inventory                                               5,816     4,423
  Prepaid postage                                         1,796     2,502
  Deferred income taxes                                     770       834
  Other                                                   1,757       532
                                                          -----     -----
        Total current assets                             41,014    31,584
                                                         ------    ------
OTHER ASSETS:
  Cash value of life insurance, net of loans of
    $53 in 1999 and $189 in 1998                            108       226
  Notes receivable - affiliate                               50        50
  Other                                                     107         8
                                                            ---       ---
        Total other assets                                  265       284
                                                            ---       ---
PROPERTY AND EQUIPMENT:
  Land                                                      842       842
  Buildings and leasehold improvements                   10,474     9,787
  Furniture and equipment                                23,855    20,980
                                                         ------    ------
                                                         35,171    31,609
  Less accumulated depreciation                          19,496    18,509
                                                         ------    ------
                                                         15,675    13,100

INTANGIBLE ASSETS, net of accumulated amortization
  of $561 in 1999 and $137 in 1998                        7,080       860
                                                          -----     -----

        TOTAL ASSETS                                    $64,034   $45,828
                                                        =======   =======

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts payable, includes cash overdraft of
    $1,213 in 1999 and $2,726 in 1998                    $8,198    $7,185
  Advances from affiliate                                     -     1,754
  Advances on line of credit                             14,940     5,826
  Customer deposits                                       1,643     1,949
  Accrued expenses                                        2,268     2,141
  Current maturities of long-term debt                    2,932     1,264
  Current maturities of long-term debt - employee           278       278
  Income taxes payable                                    1,438     2,042
  Dividends payable                                           -       342
                                                         ------    ------
      Total current liabilities                          31,697    22,781
                                                         ------    ------

LONG-TERM LIABILITIES:
  Long-term debt, less current maturities                 7,932     3,368
  Long-term debt - employee, less current maturities          -       277
  Deferred income taxes                                   2,358       569
                                                          -----     -----
      Total long-term liabilities                        10,290     4,214
                                                         ------     -----

COMMITMENTS AND CONTINGENCIES (Note 12)

STOCKHOLDERS' EQUITY:
  Common stock, par value $1 per share; authorized
    1,000,000 shares; issued 192,701 and 189,416
    shares for 1999 and 1998                                193       189
  Additional paid-in capital                              6,139     4,580
  Retained earnings                                      20,632    18,351
                                                         ------    ------
                                                         26,964    23,120
  Less:
    Treasury stock at cost, 57,345 and 51,248
      shares for 1999 and 1998                            4,736     4,056
    Notes receivable - stockholders                         181       231
                                                          -----     -----

      Stockholders' equity - net                         22,047    18,833
                                                         ------    ------
                                                       $ 64,034  $ 45,828
      TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY       ========  ========

See notes to financial statements.

<PAGE>



GRIZZARD ADVERTISING INCORPORATED

STATEMENTS OF INCOME
YEARS ENDED DECEMBER 31, 1999 AND 1998
(In thousands)
________________________________________________________________________________

                                                         1999          1998
                                                         ----          ----

NET SALES                                              $ 80,095      $ 65,198
COST OF SALES                                            45,056        36,171
                                                        -------        ------
      Gross profit                                       35,039        29,027

SELLING, GENERAL, AND ADMINISTRATIVE
  EXPENSES                                               29,031        21,564
                                                         ------        ------
      Operating income                                    6,008         7,463

OTHER INCOME (EXPENSE):
  Interest expense                                       (1,315)         (709)
  Interest income                                           111            97
  Other - net                                               (12)          172
                                                           -----         -----
    Other expense - net                                  (1,216)         (440)
                                                         -------        ------

INCOME BEFORE INCOME TAXES                                4,792         7,023

INCOME TAXES                                              2,511         2,628
                                                          -----         -----
NET INCOME                                              $ 2,281       $ 4,395
                                                        =======       =======

See notes to financial statements.

<PAGE>
<TABLE>
<CAPTION>

GRIZZARD ADVERTISING INCORPORATED

STATEMENTS OF STOCKHOLDERS' EQUITY
YEARS ENDED DECEMBER 31, 1999 AND 1998
(In thousands, except share and per share amounts)
________________________________________________________________________________


                                                   Additional                             Notes
                                         Common     Paid-In     Retained    Treasury    Receivable -
                                         Stock      Capital     Earnings     Stock      Stockholders     Total
                                         -----      -------     --------     -----      ------------     -----
<S>                                    <C>        <C>         <C>         <C>            <C>           <C>
BALANCE - January 1, 1998                $ 175     $ 3,267      $ 14,298   $ (2,713)       $(375)       $14,652

  Net income                                                       4,395                                  4,395
  Issuance of 12,330 shares of
    common stock                            12       1,315                                   (19)         1,308
  Purchase of 12,297 shares of
    treasury stock                                                           (1,343)                     (1,343)
  Dividends declared ($2.50 per share)                             (342)                                   (342)
  Notes repayments - stockholders                                                            163            163
  Other                                      2         (2)
                                         -----      -----          -----      -----        -----          -----
BALANCE - December 31, 1998                189      4,580         18,351     (4,056)        (231)        18,833

  Net income                                                       2,281                                  2,281
  Issuance of 3,285 shares of
    common stock                             3      1,560                                    (19)         1,544
  Purchase of 57,345 shares of treasury
    stock                                                                      (680)                       (680)
  Notes repayments - stockholders                                                             69             69
  Other                                      1         (1)
                                         -----      -----          -----      -----        -----          -----
BALANCE - December 31, 1999              $ 193     $6,139        $20,632    $(4,736)       $(181)       $22,047
                                         =====     ======        =======     ======        =====        =======


See notes to financial statements.
</TABLE>

<PAGE>

GRIZZARD ADVERTISING INCORPORATED

STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1999 AND 1998
(In thousands)
_______________________________________________________________________________

                                                               1999       1998
                                                               ----       ----

OPERATING ACTIVITIES:
  Net income                                                 $ 2,281   $ 4,395
  Adjustments  to  reconcile  net income to net cash
   provided by operating activities:
    Depreciation                                               2,865      2,298
    Amortization                                                 724        137
    Provision for doubtful accounts receivable                    81        190
    Deferred income taxes                                      1,853       (148)
    Noncash compensation expense                               1,598          -
    Gain on sale of equipment                                    (32)       (62)
    Changes in assets and liabilities, net
     of business acquired:
      Accounts receivable                                     (7,324)      (334)
      Inventory                                               (1,393)    (2,012)
      Prepaid postage                                            706     (1,219)
      Other assets                                              (783)       346
      Accounts payable                                         2,526     (1,851)
      Customer deposits                                         (306)      (720)
      Accrued expenses                                           127         33
      Income taxes payable                                      (604)        23
                                                               -----      -----
          Net cash provided by operating activities            2,319      1,076
                                                               -----      -----
INVESTING ACTIVITIES:
  Purchase of property and equipment                          (6,258)    (2,942)
  Capitalized expenditures for software development           (4,975)      (339)
  Payment for Colecorp, Inc. acquisition,
   net of cash received                                       (2,192)         -
  Proceeds from sale of property and equipment                   205         63
  Collections on notes receivable - stockholders - net            50        163
                                                               -----      -----
          Net cash used in investing activities              (13,170)    (3,055)
                                                             -------     ------

FINANCING ACTIVITIES:
  Repayments to affiliate                                     (1,754)    (2,500)
  Cash overdraft                                              (1,513)     2,726
  Net borrowings on line of credit                             9,114      2,495
  Net borrowings (repayments) on long-term debt
   and capital lease obligations                               5,955     (1,835)
  Proceeds from sale of common stock                              71      1,308
  Purchases of treasury stock                                   (680)    (1,343)
  Dividends paid                                                (342)      (136)
                                                               -----      -----
        Net cash provided by financing activities             10,851        715
                                                              ------     ------
NET DECREASE IN CASH                                               -     (1,264)

CASH:
  Beginning of year                                                -      1,264
                                                                ----      -----
  End of year                                                    $ 0        $ 0
                                                                ====       ====

See notes to financial statements.
<PAGE>


SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

                                                               1999       1998
                                                               ----       ----
Cash paid during the year for:
    Interest                                                 $ 1,334      $ 808
                                                             =======      =====

    Income taxes                                               $ 988    $ 2,746
                                                               ======   =======


SUPPLEMENTAL SCHEDULE OF NONCASH INVESTING AND FINANCING ACTIVITIES:

A mortgage  note of  $1,975,000  was  incurred  when the Company  constructed  a
building addition, in 1998.

Dividends of $342,000 were declared in 1998 and paid in 1999.

Notes  received  during the year ended  December 31, 1999 and 1998 from officers
and employees for stock purchases was $19,000 in both years.


See notes to financial statements.


<PAGE>


GRIZZARD ADVERTISING INCORPORATED

NOTES TO FINANCIAL STATEMENTS
AS OF AND FOR THE YEARS ENDED DECEMBER 31, 1999 AND 1998
_______________________________________________________________________________


1.  MERGER

    On March 22, 2000, Grizzard Advertising Incorporated  ("Grizzard") completed
    the sale of all of its  outstanding  capital  stock for  $119.7  million  to
    Marketing Services Group, Inc. ("MSGI") pursuant to an Agreement and Plan of
    Merger dated as of July 8, 1999.  The purchase  price was paid $69.7 million
    in cash and the remainder in shares of MSGI common stock.

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

    Organization - Grizzard Advertising  Incorporated  ("Grizzard") is primarily
    engaged in direct mail advertising and related support  operations using the
    trade names Grizzard; TABS Direct; and Grizzard List Services. For the years
    ended December 31, 1999 and 1998, approximately 61% and 55% of the revenues,
    respectively, were from nonprofit organizations.

    Inventory - Inventory  is stated at the lower of cost  (first-in,  first-out
    method) or market.

    Property  and  Equipment  -  Property  and  equipment  are  stated  at cost.
    Depreciation  is computed  by the  straight-line  method over the  estimated
    useful lives of the assets ranging from three to twenty years.

    Intangible  Assets - The  development  costs of new  software  applications,
    which will be  utilized  in  customer  service,  are  capitalized,  and once
    completed are amortized over three years.

    Revenues - Revenue  recognition  occurs at the point at which a complete job
    is delivered for mailing on behalf of the customer.

    Impairment of Long-Lived  Assets - Grizzard  evaluates its long-lived assets
    and certain  identifiable  intangible  assets for impairment  when events or
    changes in  circumstances  indicate that the carrying amount of an asset may
    not be recoverable,  and any impairment losses are reported in the period in
    which the recognition  criteria are first applied based on the fair value of
    the assets.  No impairment losses were reported for the years ended December
    31, 1999 and 1998.

    Income Taxes - Income taxes are provided for the tax effects of transactions
    reported in the financial  statements.  Deferred  taxes are  recognized  for
    differences  between  the  bases of assets  and  liabilities  for  financial
    statement and income tax purposes, based on enacted tax rates expected to be
    effective for the periods in which the differences will reverse.

    Use of Estimates - The  preparation  of financial  statements  in conformity
    with generally accepted  accounting  principals  requires management to make
    estimates  and  assumptions  that affect the reported  amounts of assets and
    liabilities and disclosure of contingent  assets and liabilities at the date
    of the  financial  statements  and the  reported  amounts  of  revenues  and
    expenses during the reporting period. Actual results could differ from those
    estimates.

    Concentration of Credit Risk - A significant  portion of Grizzard's revenues
    is derived from  nonprofit  organizations  located  throughout  the country.
    Although the individual  offices are affiliated with the national offices of
    these  organizations,  the individual  offices  separately  authorize  their
    direct mail  advertising.  Generally,  no  collateral  or other  security is
    required  to  support  customer  receivables.   To  reduce  credit  risk,  a
    customer's  credit history is reviewed before extending credit. In addition,
    an  allowance  for  doubtful  accounts  is  established  based upon  factors
    surrounding the credit risk of specific  customers,  historical  trends, and
    other  information.  Management  does not  believe  significant  credit risk
    exists at December 31, 1999.

    Recent  Accounting  Pronouncements - In June 1998, the Financial  Accounting
    Standards Board issued Statement of Financial  Accounting Standards ("SFAS")
    No. 133, Accounting for Derivative Instruments and Hedging Activities.  This
    statement  establishes  accounting  and reporting  standards for  derivative
    instruments,  including  certain  derivative  instruments  embedded in other
    contracts,  and for hedging  activities.  The statement requires Grizzard to
    recognize all  derivatives  as either assets or  liabilities  in the balance
    sheet and measure those instruments at fair value. SFAS No. 133 is effective
    in 2001 for  Grizzard.  Grizzard has not finished  evaluating  the impact of
    adoption of SFAS No. 133 and is therefore unable to disclose the effect,  if
    any, that adoption of SFAS No. 133 will have on its financial statements.

3.  ACQUISITION AND INTANGIBLE ASSETS

    On February 10, 1999,  Grizzard  acquired 100% of the issued and outstanding
    capital stock of Colecorp, Inc. pursuant to a Stock Purchase Agreement.  The
    purchase  price was  $2,275,000  plus an amount  equal to a multiple  of the
    earnings before income taxes,  depreciation,  and  amortization of Colecorp,
    Inc.,  as defined,  to be paid annually 60 days after the end of each of the
    four years  beginning  January 1, 1999 and ending  December 31, 2002. In the
    event of a change of control of Grizzard  prior to December  31,  1999,  the
    Additional Payment may be elected to be received in a lump sum payment.  The
    purchase price has been allocated to the identifiable assets and liabilities
    based on fair values at the  acquisition  date.  The excess of the  purchase
    price  over the  value of  identifiable  net  assets  in the  amount of $1.6
    million  has  been  classified  as  goodwill.  Goodwill  is  amortized  on a
    straight-line  basis  over 15 years.  Grizzard  evaluates  the  amortization
    period and the  carrying  value of  intangibles,  including  goodwill,  on a
    periodic  basis,  including  evaluating  the  performance  of the underlying
    business  which gave rise to such  amount to  determine  whether  impairment
    exists.  In  performing  the review of  recoverability,  Grizzard  estimates
    future  undiscounted cash flows expected to result from the use of the asset
    and its eventual disposition. If the sum of the expected undiscounted future
    cash flows is less than the carrying amount,  impairment is recognized based
    on the difference  between the estimated fair value and the carrying  value.
    Management believes that no impairment existed at December 31, 1999.

    Intangible  assets  also  include  costs  related  to  the  development  and
    implementation of software obtained for internal use.

4.  INCOME TAXES

    Deferred  income taxes reflect the net tax effects of temporary  differences
    between  the  carrying  amounts  of assets  and  liabilities  for  financial
    reporting purposes and the amounts used for income tax purposes.

    Components  of the net  deferred  income tax asset at December  31, 1999 and
    1998 are as follows (in thousands):

                                                 1999        1998
                                                 ----        ----

    Deferred Income Tax Assets:
      Allowance for bad debts                    $176        $265
      Uniform capitalization                      405         296
      Commission accrual                            -         191
      Accrued vacation                             49          37
      Other                                       140          68
                                                  ---         ---
                                                  770         857
                                                  ---         ---
    Deferred Income Tax Liabilities:
      Capitalized software                      2,046         255
      Property, plant and equipment               284         305
      Prepaid expenses                             28          24
      Other                                         -           8
                                                  ---         ---
                                                2,358         592
                                              -------       -----
       Net deferred tax asset (liability)     $(1,588)      $ 265
                                              =======       =====

    No valuation reserve has been recorded for deferred tax assets.

    The  provision  for income  taxes for the years ended  December 31, 1999 and
    1998 consists of the following (in thousands):



                                                 1999         1998
                                                 ----         ----
    Current provision:
      Federal                                    $590        $2,446
      State                                        68           330
                                                 ----        ------
                                                  658         2,776
                                                 ----        ------

    Deferred provision:
      Federal                                  $1,633        $(135)
      State                                       220          (13)
                                                 ----        ------
                                                1,853         (148)
                                                -----         -----
      Total                                    $2,511        $2,628
                                               ======        ======


    The  provision  for income  taxes for the years ended  December 31, 1999 and
    1998  is  reconciled  with  the  Federal   statutory  rate  as  follows  (in
    thousands):

                                                   1999        1998
                                                   ----       ----

      Income tax at Federal statutory rate       $1,629      $2,388
      State income taxes, net of Federal
       income tax benefit                           190         209
      Nondeductible compensation expense            543           -
      Nondeductible meals and entertainment          47          37
      Other                                         102          (6)
                                                 ------      ------
        Total provision                          $2,511      $2,628




5.  INVENTORY

    Inventory  consists  of the  following  at  December  31,  1999 and 1998 (in
thousands):

                                                  1999        1998
                                                  ----        ----

    Raw materials and supplies                    $401        $774
    Work in-process                              5,415       3,649
                                                 -----       -----
      Total                                     $5,816      $4,423
                                                ======      ======



    Work in-process includes job related costs which have not yet been billed to
    the customer.

6.  DEBT

    Long-term  debt at December 31, 1999 and 1998  consists of the following (in
thousands):


                                                               1999       1998
                                                               ----       ----

Notes payable,  bank, due in monthly installments
 totaling $27,778 plus interest at prime
 (8.50% at December 31, 1999) through Januar                   $1,000         -

Notes payable,  bank, due in monthly installments
 totaling $36,250 plus interest at prime
 (8.50% at December 31, 1999) through January                   1,776         -

Notes payable,  IBM, due in monthly  installments
 totaling $127,946,  including interest at rates ranging
 from 6.5% to 8.5% through January 2003                         3,864         -

Notes payable,  bank, due in monthly installments
 totaling $40,000 plus interest at rates ranging from
 7.3% to 8.5% through December 1999                                 -     $ 510

Mortgage notes payable, bank, due in monthly
 installments totaling $25,000 plus interest through
 March 2003, interest at 8.65%                                  1,375     1,675

Mortgage note payable, bank, due in annual installments
 of $19,000 plus interest through October 2003,
 interest at 8%                                                 1,894     1,964

Note payable,  former  shareholder,  due in annual
 installments of $20,000 plus interest at prime
 (8.50% and 7.75% at December 31, 1999 and 1998, respectively)
  through April 1999                                                -        20

Notes payable, employee, due in annual installments of $278,000
  plus interest at prime (8.50% and 7.75% at December 31, 1999
  and 1998, respectively) through January 2000                    278       555

Note payable, former shareholder, due in quarterly installments
  of $33,000, including interest through April 2000                69       194

Capitalized leases                                                849       239

Other                                                              37        30
                                                                  ---       ---
                                                               11,142     5,187
Less current maturities                                         3,210     1,542
                                                               ------     -----
  Long-term portion                                            $7,932    $3,645
                                                               ======    ======



Additionally,  Grizzard had advances on a bank line of credit of $14,940,000 and
$5,826,000  at December 31, 1999 and 1998,  respectively.  Additional  borrowing
capacity  under this  $15,500,000  line was $560,000 at December  31,  1999,  as
determined  by a formula based on the level of inventory  and  receivables.  The
line of credit bears  interest at rates  approximating  prime (8.5% and 7.75% at
December 31, 1999 and 1998, respectively) and expires in 2000.

    Future debt maturities are as follows (in thousands):

    Year Ending
    December 31,

    2000                                $ 3,210
    2001                                  2,859
    2002                                  2,197
    2003                                  2,360
    2004                                    276
    2005 and Thereafter                     240
                                          -----
                                       $ 11,142
                                       ========

    All  bank  debt  is  collateralized  by  accounts  receivable,  inventories,
    equipment, real estate, and the personal guarantees of certain shareholders.
    In addition,  it is subject to a loan  agreement  which requires a financial
    statement  audit within a specified  time after  year-end,  maintenance of a
    specified  minimum amount of net worth,  compliance  with certain  financial
    ratios, and imposes restrictions on additional debt,  investments,  disposal
    of assets, and guarantees of debt of others.

    Grizzard  has issued a guarantee  in the amount of $100,000 for certain bank
    indebtedness of CZG.

7.  OBLIGATIONS UNDER CAPITAL LEASES

    Grizzard  is  leasing  certain  computer  and  production   equipment  under
    capitalized  leases.  Amortization of the cost of this equipment is included
    with  depreciation   expense.   The  cost  of  this  equipment  and  related
    accumulated depreciation, included in property and equipment, are as follows
    at December 31, 1999 and 1998 (in thousands):


                                                  1999          1998
                                                  ----          ----

    Equipment at cost                             $940          $885
    Less accumulated depreciation                   71           681
                                                    --           ---
                                                  $869          $204
                                                  ====          ====

    Future  minimum lease  payments  required by the capital  leases and the net
    future minimum lease payments are as follows (in thousands):

    Year Ending
    December 31,

    2000                                     $ 280
    2001                                       273
    2002                                       199
    2003                                        90
    2004 and thereafter                         53
                                             -----
                                               895
    Less amount representing interest           40
                                             -----
    Net future minimun lease payments        $ 855
                                             =====

8.  RETIREMENT PLAN

    Grizzard  has a 401(k)  profit-sharing  plan ("the Plan") which is qualified
    under the Internal  Revenue Code.  All employees are eligible to participate
    upon satisfaction of the age and service  requirements  defined in the Plan.
    Participants   may  defer  up  to  15%  of  their  annual   compensation  as
    contributions to the Plan.  Grizzard provides a matching  contribution equal
    to 50% of each participant's contribution up to $1,500. In addition the Plan
    provides for a discretionary profit-sharing contribution which is determined
    annually by the Board of Directors.  Matching contributions totaled $329,000
    and $326,000 for the years ended December 31, 1999 and 1998, respectively.

9.  STOCKHOLDERS' EQUITY

    Grizzard  has a policy of allowing  officers  and  employees  of Grizzard to
    purchase shares of Grizzard stock, at book value.  Prior to January 1, 1998,
    the purchases were financed by paying 20% of the total cost of the shares in
    cash and  executing a note to Grizzard for the  remainder.  The remainder is
    then paid in four equal annual  installments  plus accrued  interest.  These
    notes  receivable  accrue  interest at a floating prime interest rate. As of
    December  31,  1999 and 1998,  the  total  amount  of notes  receivable  was
    $181,000  and  $231,000,  respectively.  These  notes have been  recorded as
    contra-equity  on the balance sheets.  Interest income received on the notes
    was $12,000 and  $67,000  for the years  ended  December  31, 1999 and 1998,
    respectively. Effective January 1, 1998, officers and employees were allowed
    to obtain outside financing for their stock purchase amounts.

    In 1998, Grizzard signed a separation  agreement with a former employee.  In
    that agreement  Grizzard agreed to repurchase 5,512 shares of Grizzard stock
    from the former  employee at  approximately  book value.  As of December 31,
    1999, this repurchase of shares has been completed.

10. OPERATING LEASES

    Grizzard  leases  office space and  equipment  under  operating  leases with
    varying  maturity  dates.  Aggregate  rental  expense  under these and other
    month-to-month  leases for the years  ended  December  31, 1999 and 1998 was
    $1,884,000 and $914,000, respectively.

    The minimum  commitments under the above described leases are as follows (in
thousands):

     Year Ending
    December 31,

    2000                                $ 2,456
    2001                                  2,236
    2002                                  1,771
    2003                                  1,097
    2004                                  1,092
    Thereafter                            1,361
                                          -----
                                       $ 10,013
                                       ========


11. RELATED PARTIES

    Grizzard is affiliated with the following entities through common ownership.
    Those entities and their related transactions are as follows:

    1480  Colorado  Boulevard - Grizzard  rented its office space in Los Angeles
    from this entity,  and paid $124,000 in rent expense in 1998. In 1998,  this
    property was sold to a nonrelated entity.

    CZG - Grizzard purchased various marketing services from this entity,  which
    specializes  in systems to encourage  donors to commit larger gifts of cash,
    other assets,  and estate bequests to charity.  These purchases  amounted to
    $94,000 and  $211,000  during  1999 and 1998,  respectively.  Grizzard  also
    recorded sales of $160,000 and $167,000 of printing and lettershop  services
    to this entity in 1999 and 1998, respectively.

    CFM  Direct  -  Grizzard  paid  $162,000  and  $123,000  in 1999  and  1998,
    respectively,  in interest  to this  entity on monies  advanced to it by CFM
    Direct,  a  direct  marketing  agency  which  specializes  in the  financial
    services  industry.  At  December  31,  1999 and 1998  Grizzard  owed $0 and
    $1,754,000,  respectively,  to CFM Direct,  which is  classified as advances
    from affiliate in the accompanying balance sheets. These amounts were due on
    demand  and  earned  interest  at a rate  between  the  prime  rate  and the
    overnight funds rate. The rate on these advances during 1999 was 6.0%.

    CFR, Inc. - Grizzard paid  commissions  and consulting  service fees in 1999
    and 1998 amounting to $128,000 and $362,000,  respectively,  to CFR, Inc., a
    sales and marketing agency.

    Dynamic Marketing Services, Inc. - Grizzard paid $272,000 and $1,357,000 in
    1999 and 1998, respectively, to this entity for software services rendered.
    In 1999, this entity was sold to nonrelated parties.

    Grizzard  Benefit Trust - Grizzard made  employer  contributions  related to
    health  insurance  benefits of $1,179,000  and  $1,049,000 to this entity in
    1999 and 1998, respectively.

12. COMMITMENTS AND CONTINGENCIES

    Grizzard has guaranteed  employee and officer notes  receivable  with a bank
    related to Grizzard stock purchases.  Notes receivable  outstanding with the
    bank at December 31, 1999 total $968,000.

    In 1997, Grizzard was notified by the California State Board of Equalization
    that it  planned  to  perform a sales tax audit for the years  1994  through
    1996. This audit has not yet been performed, and management cannot currently
    predict the outcome.

    In 1998, the State of Georgia performed a sales tax audit for the years 1995
    through  1998.  The  audit  resulted  in an  additional  tax  assessment  of
    $199,000,  penalties of $53,000, and interest of $46,000. These amounts have
    not been paid, as Grizzard is appealing the audit  findings with the Georgia
    Sales and Use Tax Division.  Management cannot currently predict the outcome
    of this appeal.



<PAGE>


                               UNAUDITED PRO FORMA
                          COMBINED FINANCIAL STATEMENTS
                                 (In thousands)

The  accompanying  unaudited  combined pro forma  statements of operations  give
effect to the  consummation  of the merger with  Grizzard  (the  "Merger"),  the
completed acquisitions of CMG Direct Corporation ("CMG Direct") and Stevens-Knox
& Associates and Affiliates  ("SKA"),  (collectively the "Acquisitions") and the
conversion  of redeemable  convertible  preferred  stock as if the  transactions
occurred  as of July 1, 1998.  The  accompanying  unaudited  pro forma  combined
balance  sheet gives  effect to the  consummation  of the Merger and the sale of
convertible  preferred  stock as if the  transactions  occurred on December  31,
1999.

     The Merger will be accounted for using the purchase  method of  accounting.
The fair values of the assets and  liabilities  of  Grizzard to be acquired  are
assumed to be their  historical  amounts.  Accordingly,  the purchase  price and
estimated   acquisition  costs  in  excess  of  the  net  assets  acquired  have
preliminarily been allocated to goodwill. Goodwill is being amortized in the pro
forma  financial  statements  on  a  straight-line  basis  over  periods  deemed
appropriate by MSGI's  management based on its judgment of the current facts and
circumstances  of the business  acquired.  The purchase price allocation and the
amortization  period  for  goodwill  may be  adjusted  upon  calculation  of the
valuation of assets  acquired and  liabilities  assumed.  The effect of any such
adjustments could be significant.

     The unaudited pro forma  combined  financial  statements  should be read in
conjunction with the accompanying notes and the historical  financial statements
of MSGI,  Grizzard,  CMG Direct, and SKA and the notes thereto and "Management's
Discussion and Analysis of Financial  Condition and Results of Operations" which
have  been  previously  filed.  The  unaudited  pro  forma  combined   financial
statements  do not purport to present the results of  operations of MSGI had the
transactions  assumed  herein  occurred  as  of  July  1,  1998,  nor  are  they
necessarily indicative of the results of operations which may be achieved in the
future.

<PAGE>
<TABLE>
<CAPTION>


                         Marketing Services Group, Inc.
                        Pro Forma Combined Balance Sheet
                             As of December 31, 1999
                                   (Unaudited)
                                 (In thousands)


                                                               Grizzard
                                                MSGI        Advertising Inc.                         Pro Forma
                                                (A)         (Historical) (B)      Adjustments         Combined
                                             -----------   -----------------      -----------       -----------
<S>                                        <C>                <C>                <C>               <C>
ASSETS
Current assets:
  Cash and cash equivalents                   $ 5,861          $     -             $ 1,160 (C)         $ 7,021
  Accounts receivable, net                     30,240           30,875                                  61,115
  Inventory                                         -            5,816                                   5,816
  Note receivable                                 174                -                                     174
  Other current assets                            890            4,323                                   5,213
                                              -------          -------                                 -------
      Total current assets                     37,165           41,014                                  79,339

Investment, at cost, net                       34,355                -                                  34,355
Property and equipment at cost, net             2,568           15,675                                  18,243
Intangible assets at cost, net                 62,328            7,080              81,793 (D)         151,201
Note receivable                                   652                -                                     652
Other assets                                    1,048              265                (500)(E)             813
                                               ------            -----                                  ------
      Total assets                          $ 138,116          $64,034                               $ 285,603
                                            =========          =======                               =========

LIABILITIES AND
     STOCKHOLDERS' EQUITY
Current liabilities:
  Short-term borrowings                       $ 1,067          $14,940             $(7,940)(F)         $ 8,067
  Trade accounts payable                       24,057            8,198                                  32,255
  Accrued expenses and other
   current liabilities                          4,561            3,911               2,040 (G)          10,512
  Current portion of long-term debt             5,310            4,648                (648)(H)           9,310
                                                -----            -----                                   -----
      Total current liabilities                34,995           31,697                                  60,144

Long-term obligations                             951            7,932              28,045 (I)          36,928
Other liabilities                                  25            2,358                                   2,383
                                                -----            -----                                   -----
   Total liabilities                           35,971           41,987                                  99,455
                                               ------           ------                                  ------

Stockholders' Equity:
  Preferred stock                                   -                -              29,500 (J)          29,500
  Common stock                                    274              193                (168)(K)             299
  Additional paid-in capital                  131,251            6,139              47,339 (L)         184,729
  (Accumulated deficit) retained earnings     (27,213)          20,632             (20,632)(M)         (27,213)
  Deferred compensation                          (773)               -                                    (773)
  Less: treasury stock at cost                 (1,394)          (4,736)              4,736 (N)          (1,394)
  Notes receivable- stockholders                    -             (181)                181 (O)               -
                                                -----            -----                                   -----
    Total stockholders' equity                102,145           22,047                                 185,148
                                              -------           ------                                 -------
      Total liabilities and
       stockholder's equity                  $138,116         $ 64,034                               $ 284,603
                                             ========         ========                               =========
</TABLE>

See Notes to Pro Forma Combined Balance Sheet.


<PAGE>



                         Marketing Services Group, Inc.
                    Notes to Pro Forma Combined Balance Sheet
                             As of December 31, 1999
                                   (Unaudited)
                                 (In thousands)

(A)  The MSGI pro forma balance sheet represents MSGI's historical balance sheet
     as of December 31, 1999.

(B)  Grizzard's  balance sheet as of December 31, 1999 has been derived from the
     audited statements included in this Form 8-K/A.

(C)  Cash:
      Additional debt incurred in connection with new financing          47,000
      Proceeds from sale of Convertible Preferred Stock                  29,500
      Refinancing of Grizzard debt                                      (30,520)
      Cash paid to Grizzard shareholders                                (44,820)
                                                                        -------
                                                                        $ 1,160
                                                                        =======
(D)  Intangible assets:
      To record intangible assets associated with the Grizzard transaction
       as follows:
      Purchase price in cash                                           $ 44,880
      Valuation of stock purchase price                                  48,472
      Liabilities assumed                                                49,987
      Transaction costs                                                   2,541
                                                                      ---------
         Total cost of acquisition                                      145,827
      Less:
      Current assets                                                     41,014
      Property, plant and equipment                                      15,675
      Other assets                                                          265
      Intangible assets                                                   7,080
                                                                          -----
         Excess of cost over net assets                                $ 81,793
                                                                       ========

     MSGI is in the  process  of  determining  the fair  value of the assets and
     liabilities acquired.

(E)  Other assets:
      Amounts previously paid associated with the merger
       (legal, accounting, investment banking and
        registration fees)                                               $ (500)
                                                                         ======
(F)  Short term borrowings:
      Elimination of Grizzard line of credit                          $ (14,940)
      Proceeds received on line of credit in connection
       with new financing                                                 7,000
                                                                       --------
                                                                       $ (7,940)
                                                                       ========
(G)  Accrued expenses:
      Accrual of MSGI related costs associated with the merger
      (legal, accounting, investment banking and registration fees).    $ 2,040
                                                                        =======
(H)  Current portion of long-term debt:
      Grizzard debt refinanced                                          $(4,648)
      Current portion of new financing                                    3,000
      Current portion of contingent purchase price                        1,000
                                                                        -------
                                                                         $ (648)
                                                                        =======
(I)  Long-term debt:
      Grizzard debt refinanced                                          $(7,932)
      New financing                                                      37,000
      Contingent purchase price                                           4,000
      Discount on new financing                                          (5,023)
                                                                        -------
                                                                        $28,045
                                                                        =======
(J)  Preferred stock:
      Convertible preferred stock issued, net of acquisition costs     $ 29,500
                                                                       ========

(K)  Common stock:
      MSGI shares issued in connection with the acquisition                $ 25
      Less: elimination of Grizzard historical common stock                (193)
                                                                           ----
         Total common stock                                              $ (168)
                                                                         ======

(L)  Additional paid-in capital:
      MSGI shares issued in connection with the acquisition            $ 48,455
      Warrants issued in connection with financing                        5,023
      Less: elimination of Grizzard historical common stock              (6,139)
                                                                        -------
         Total additional paid-in capital                              $ 47,339
                                                                       ========

(M)  (Accumulated deficit) retained earnings:
      Elimination of Grizzard retained earnings                        $(20,632)
                                                                       ========
(N)  Treasury stock:
      Elimination of Grizzard treasury stock                            $ 4,736
                                                                        =======

(O)  Notes Receivable-stockholders
      Receipt of payment from stockholders                               $  181
                                                                         ======


<PAGE>

<TABLE>
<CAPTION>


                         Marketing Services Group, Inc.
                   Pro Forma Combined Statement of Operations
                        For the Year Ended June 30, 1999
                                   (Unaudited)
                      (In thousands, except per share data)




                                                                                                   Grizzard
                                                                                                  Advertising
                                                            CMG                                      Inc.                    Pro
                                                           Direct                   MSGI         (Historical)               forma
                               MSGI (A)      SKA (B)        (C)         Adj.     (Pro forma)          (D)         Adj.     Combined
                               -----------------------------------------------------------------------------------------------------

<S>                         <C>            <C>           <C>         <C>         <C>              <C>         <C>         <C>
Revenues                      $82,242       $18,412       $ 9,561                  $110,215         $ 73,036               $183,251
                              -------       -------       -------                  --------         --------               --------

Operating Expenses:
  Salaries and benefits        26,188         1,959         4,463      142 (E)       32,752           30,994   (4,329)(M)    59,417
  Compensation
   expense on option
   and stock grants               444                                  (28)(F)          416            1,598   (1,598)(N)       416
  Direct costs                 52,510        15,403         3,893     (202)(G)       71,604           25,447                 97,051
  Selling, general and
   administrative               6,765           812         2,313     (482)(H)        9,408            6,906                 16,314
  Severance cost                1,125             -             -                     1,125                -                  1,125
  Depreciation and
   amortization                 2,282            35           381    1,902 (I)        4,600            3,040    4,615 (O)    12,255
                               ------         -----         -----                     -----           ------                 ------
    Total operating
     costs and expenses        89,314        18,209        11,050                   119,905           67,985                186,578
                               ------        ------        ------                   -------           ------                -------
Income (loss) from
 operations                    (7,072)          203        (1,489)                   (9,690)           5,051                 (3,327)
Other income (expense)           (516)         (66)            -   (1,050)(J)        (1,632)            (796)  (5,712)(P)    (8,140)
                               ------         -----        ------                    -------           -----                 ------
Income (loss) before
 income taxes                  (7,588)          137        (1,489)                  (11,322)           4,255                (11,467)
Income tax
 (provision) benefit              (57)          (14)           14                       (57)          (1,592)  (1,348)(Q)      (301)
                               ------         -----         -----                    ------           ------                  -----
Net income (loss)            $ (7,645)        $ 123       $(1,475)                 $(11,379)          $2,663               $(11,768)
                             ========         =====       =======                  ========           ======               ========

Net income (loss)
 attributable to
 common stockholders         $(20,181)                                             $(11,379)(K)                            $(11,768)
                             ========                                              ========                                ========

Net loss per common
share-basic and fully
diluted                        $(1.39)                                               $(0.56)                                 $(0.57)
                               ======                                                 ======                                 ======

Weighted average
 common shares
 outstanding                   14,552                               5,942 (L)        20,494                     2,546 (R)    20,496
                               ======                                                ======                                  ======

</TABLE>

See Notes to Pro Forma Combined Statement of Operations.




<PAGE>




                         Marketing Services Group, Inc.
               Notes to Pro Forma Combined Statement of Operations
                        For the Year Ended June 30, 1999
                                   (Unaudited)
                                 (In thousands)

(A)  MSGI's historical statement of operations for the year ended June 30, 1999,
     derived from a previously filed Form 10K.

(B)  SKA's  historical  statement  of  operations  for the  period  July 1, 1998
     through December 1998, derived from SKA's books and records.

(C)  CMG Direct's historical statement of operations for the period July 1, 1998
     through May 13, 1999, derived from the books and records of CMG Direct.

(D)  Grizzard's  statement of  operations  for the twelve  months ended June 30,
     1999, derived from unaudited quarterly financial information.

(E)  Salaries and benefits:
      Increase in salary expense pursuant to agreements entered into in
     connection with the CMG Direct acquisition agreement.                $ 142
                                                                          =====
(F)  Compensation expense on option and stock grants:
      Reduction in compensation expense for stock option grants to reflect
       expense for options which would have vested during the year.       $(28)
                                                                          =====
(G)  Direct costs:
      Intercompany allocations which would have not been incurred by CMG Direct
       on a stand alone basis  .                                          $(202)
                                                                           ====
(H)  Selling, general and administrative:
      Intercompany allocations which would have not been
       incurred by CMG Direct on a stand alone basis                      $(392)
      Reduction of legal expense incurred in connection with
       the buy back of common stock from a former shareholder of SKA.       (90)
                                                                          -----
                                                                          $(482)
                                                                          =====
(I)  Depreciation and amortization:
      Increase amortization of intangibles associated with the acquisition of
       CMG Direct over a blended rate of 12 years on
       a straight line basis.                                            $1,750
      Increased amortization of intangibles associated with the
       acquisition of SKA over a blended rate of 22 years on a
       straight line basis.                                                 152
                                                                           ----
                                                                         $1,902
                                                                         ======
(J)  Other income (expense):
      Increase in interest  expense to reflect a full year
       of interest expense on  $10,000  of debt  incurred
       for the  acquisition  of CMG  Direct pursuant to a
       promissory note at a fixed interest rate of 12%.                 $(1,050)
                                                                         =======

(K)  Excludes  $12,536  of  preferred  dividends  associated  with the pro forma
     conversion of redeemable convertible preferred stock.


<PAGE>


                         Marketing Services Group, Inc.
               Notes to Pro Forma Combined Statement of Operations
                   For the Year Ended June 30, 1999 Continued
                                   (Unaudited)
                                 (In thousands)


(L) Weighted average shares outstanding:
      Adjustment to number of shares outstanding to reflect shares
       issued in connection with the CMG Direct acquisition               2,016
      Adjustment to number of shares outstanding to reflect
       pro forma conversion of redeemable convertible preferred stock     3,926
                                                                          -----
                                                                          5,942
                                                                          =====

(M)  Reduction  in  salary  expense  pursuant  to  agreements
      entered  into  in connection with the signing of the
      Merger agreement                                                  $(4,329)
                                                                        =======

(N)  Reduction in  compensation  expense on option and stock grants
      pursuant to agreements  entered  into in  connection  with the
      signing  of the  merger agreement                                 $(1,598)
                                                                        =======
(O)  Depreciation and amortization:
      Intangibles associated with the acquisition to be amortized over
       twenty years on a straight line basis                            $ 4,090
      Amortization of deferred financing costs                              525
                                                                         ------
                                                                        $ 4,615
(P)  Other income (expense):
      Adjustment  to  interest  expense  to  reflect  total
       variable  pro forma interest  charged  on new debt
       assuming  $47,000  in  financing  at the interest  rate
       of LIBOR  plus 3.5%  (10.375%).  The  effect  on  pre-tax
       earnings  of 1/8 percent favorable/(unfavorable)  change
       in  the assumed interest rate would be $59                      $ (4,876)
      Amortization of discount on debt incurred in connection
       with Merger.                                                      (1,632)
      Less: Grizzard interest expense on historical debt.                   796
                                                                         ------
                                                                        $(5,712)
                                                                         ======
(Q)   Income Tax:

      Adjustment to tax expense on net taxable income attributable to
      pro forma  adjustments  and to reflect a consolidated  effective
      tax rate indicative of the combined company and assuming the
      utilization of MSGI's net losses to offset Grizzard's net income
      at at an assumed statutory rate of 35%.  Significant permanent
      differences  arise  due to  non-deductible goodwill              $ (1,348)
                                                                         ======
(R)  Weighted average shares outstanding:
      Shares issued in connection with Merger                             2,546
                                                                          =====

<PAGE>
<TABLE>
<CAPTION>


                         Marketing Services Group, Inc.
                   Pro Forma Combined Statement of Operations
                   For the Six Months Ended December 31, 1999
                                   (Unaudited)
                      (In thousands except per share data)



                                                          Grizzard
                                                         Advertising,
                                                             Inc.                             Pro
                                                         (historical)                        Forma
                                          MSGI (A)           (B)          Adjustments       Combined
                                       -------------------------------------------------------------
<S>                                   <C>               <C>               <C>             <C>
Revenues                                $ 55,049          $ 46,743                          $101,792
                                        --------          --------                          --------

Operating expenses:
  Salaries and benefits                   16,862            19,843          (2,440) (C)       34,265
  Non-cash compensation                      292                 -                               292
  Direct costs                            36,356            17,480                            53,836
  Selling, general and administrative      5,973             1,450                             7,423
  Depreciation and amortization            2,245             1,920           2,307  (D)        6,472
                                          ------            ------                           -------
   Total operating costs & expenses       61,728            40,693                           102,288
                                          ------            ------                           -------

Income (loss) from operations             (6,679)            6,050                              (496)
Other income (expense)                      (544)             (665)         (2,588) (E)       (3,797)
                                          ------             -----                            ------
Income (loss) before income taxes         (7,223)            5,385                            (4,293)
Income tax (provision) benefit               (62)           (2,154)          1,912  (F)         (304)
                                          ------            ------                             -----
Net income (loss)                        $(7,285)          $ 3,231                            $4,597
                                         =======           =======                            ======

Net loss per common share-basic and      $ (0.30)                                            $ (0.17)
 fully diluted                           ========                                            ========

Weighted average common shares
outstanding                               24,291                             2,546 (G)        26,837
                                          ======                                              ======
</TABLE>

See Notes to Pro Forma Combined Statements of Operations

<PAGE>



                         Marketing Services Group, Inc.
                   Pro Forma Combined Statement of Operations
                   For the Six Months Ended December 31, 1999
                                   (Unaudited)
                                 (In thousands)

(A)  The MSGI statement of operations  represents MSGI's historical statement of
     operations  for the six months ended December 31, 1999 and has been derived
     from a previously filed Form 10Q.

(B)  Grizzard's  statement of operations  for the six months ended  December 31,
     1999 has been derived from unaudited interim financial information.

(C)  Reduction  in  salary  expense  pursuant  to  agreements
     entered  into  in connection with the signing of the
     merger agreement                                                  $ (2,440)
                                                                       ========
(D)  Depreciation and amortization:
      Increase in amortization of goodwill associated with
       the acquisition over twenty years on a straight line basis       $ 2,045
      Amortization of deferred financing costs                              262
                                                                         ------
                                                                        $ 2,307
                                                                         ======
(E)  Other income (expense):
      Increase in interest  expense  to  reflect interest
       charged  on new debt assuming  $47,000  in  financing
       at the interest  rate of LIBOR  plus 3.5%  (10.375%).
       The  effect  on  pre-tax earnings  of 1/8 percent
       favorable/(unfavorable)  change in  the assumed interest
       rate would be $29                                                $(2,438)
      Amortization of discount on debt incurred in connection
       with Merger.                                                        (815)
      Less: Grizzard interest expense on historical debt.                   665
                                                                          -----
                                                                        $(2,588)
                                                                          =====

(F)  Income Tax:
      Adjustment to tax expense on net taxable income  attributable
       to pro forma adjustments and to reflect a consolidated
       effective tax rate indicative of the  combined  company
       and  assuming  the  utilization  of MSGI's NetLosses to
       offset  Grizzard's Net Income at at an assumed  statutory rate
       of 35%.  Significant  permanent  differences arise due to
       non-deductible goodwill                                          $ 1,912
                                                                        =======

(G)  Weighted average shares outstanding
      Shares issued in connection with Merger                             2,546
                                                                          =====
<PAGE>

<TABLE>
<CAPTION>

                         Marketing Services Group, Inc.
                   Pro Forma Combined Statement of Operations
                    For the Nine Months Ended March 31, 2000
                                   (Unaudited)
                      (In thousands except per share data)


                                                          Grizzard
                                                         Advertising,
                                                             Inc.                             Pro
                                                         (historical)                        Forma
                                          MSGI (A)           (B)          Adjustments       Combined
                                       -------------------------------------------------------------
<S>                                   <C>                <C>               <C>           <C>
Revenues                                $ 84,037          $ 64,106                         $148,143
                                        --------          --------                         --------

Operating expenses:
  Salaries and benefits                   28,323            29,132          (3,089) (C)      54,366
  Non-cash compensation                    2,998                 -                            2,998
  Direct costs                            53,562            23,220                           76,782
  Selling, general and administrative     11,278             2,921                           14,199
  Depreciation and amortization            3,776             2,957           3,273  (D)      10,006
                                          ------            ------                          -------
    Total operating costs and expenses    99,937            58,230                          158,351
                                          ------            ------                          -------

Income (loss) from operations            (15,900)            5,876                          (10,208)
Other income (expense)                        98            (1,330)         (3,503) (E)      (4,735)
                                          ------            -------                         -------
Income (loss) before income taxes        (15,802)            4,546                          (14,943)
Income tax (provision) benefit              (155)           (1,818)          1,606  (F)        (367)
                                          ------            ------                           ------
Net income (loss)                       $(15,957)          $ 2,728                         $(15,311)
                                        =========          =======                         ========

Net loss per common share-basic and      $ (0.63)                                           $ (0.55)
fully diluted                            =======                                            =======

Weighted average common shares
outstanding                               25,452                             2,490 (G)       27,942
                                          ======                                             ======
</TABLE>

See Notes to Pro Forma Combined Statements of Operations

<PAGE>


                         Marketing Services Group, Inc.
                   Pro Forma Combined Statement of Operations
                    For the Nine Months Ended March 31, 2000
                                   (Unaudited)
                                 (In thousands)

(A)  The MSGI statement of operations  represents MSGI's historical statement of
     operations  for the nine months  ended March 31, 2000 and has been  derived
     from a previously filed Form 10Q.

(B)  Grizzard's statement of operations for the nine months ended March 31, 2000
     has been derived from unaudited quarterly financial information.

(C)  Reduction  in  salary  expense  pursuant  to  agreements
      entered  into  in connection with the signing of the
      merger agreement.                                                $ (3,089)
                                                                       ========
(D)  Depreciation & amortization:
      Adjustment to goodwill associated with the acquisition over
       twenty years on a straight line basis                          $   2,895
      Amortization of deferred financing costs                              378
                                                                      ---------
                                                                       $  3,273
                                                                      =========
(E)  Other income (expense):
      Adjustment  to  interest  expense  to  reflect  total
       variable  pro forma interest  charged  on new debt
       assuming  $47,000  in  financing  at the interest  rate
       of LIBOR  plus 3.5%  (10.375%).  The  effect  on  pre-tax
       earnings  of 1/8 percent favorable/(unfavorable)  change  in
       the assumed interest rate would be $44                          $ (3,657)
      Amortization of discount on debt incurred in connection
       with the Merger.                                                  (1,176)
      Less: Grizzard interest expense on historical debt.                 1,330
                                                                       --------
                                                                       $ (3,503)
                                                                       ========
(F)  Income Tax:
      Adjustment to tax expense on net taxable income
       attributable to pro forma adjustments and to reflect a
       consolidated  effective tax rate indicative of the
       combined  company and  assuming  the  utilization  of
       MSGI's net losses to offset Grizzard's net income at at an
       assumed  statutory rate of 35%.  Significant permanent
       differences arise due to non-deductible
       goodwill                                                         $ 1,606
                                                                        =======

(G)   Weighted average shares outstanding
       Shares issued in connection with the Merger                        2,490
                                                                          =====



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