MARKETING SERVICES GROUP INC
S-3MEF, 2000-04-14
BUSINESS SERVICES, NEC
Previous: BOSTON EDISON CO, 10-K, 2000-04-14
Next: MARKETING SERVICES GROUP INC, 424B3, 2000-04-14





     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON APRIL 14, 2000

                                                      REGISTRATION NO. 333-
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                           --------------------------

                                    FORM S-3
             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
                         MARKETING SERVICES GROUP, INC.
             (Exact name of registrant as specified in its charter)


                 NEVADA                              88-0085608
                 ------                              ----------
     (State or other jurisdiction of      (I.R.S. Employer Identification No.)
     incorporation or organization)


                           --------------------------


                               333 SEVENTH AVENUE
                            NEW YORK, NEW YORK 10001
                                 (917) 339-7100
               (Address, including zip code, and telephone number,
        including area code, of registrant's principal executive offices)
                           --------------------------

                                J. JEREMY BARBERA
                          MARKETING SERVICES GROUP, INC
                               333 SEVENTH AVENUE
                            NEW YORK, NEW YORK 10001
                                 (917) 339-7100

                           (Name, address, including
             zip code, and telephone number, including area code, of
                               agent for service)
                           --------------------------

                                   COPIES TO:
                             MICHAEL L. PFLAUM, ESQ.
                            CAMHY KARLINSKY STEIN LLP
                                  1740 BROADWAY
                            NEW YORK, NEW YORK 10019

      APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: From time
to time after the effective date of this registration statement.

      If the only  securities  being  registered  on this Form are being offered
pursuant to dividend or interest  reinvestment plans, please check the following
box. / /

      If any of the securities  being  registered on this Form are to be offered
on a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act
of 1933,  other than  securities  offered only in  connection  with  dividend or
interest reinvestment plans, check the following box. /X/

      If this Form is filed to register  additional  securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement number for the same offering. /X/ 333-33174

      If this Form is a  post-effective  amendment filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering. / /

     If delivery of the  prospectus is expected to be made pursuant to Rule 434,
please
check the following box. / /

                            ------------------------


                         CALCULATION OF REGISTRATION FEE
- --------------------------------------------------------------------------------
                      Proposed      Proposed Maximum  Aggregate
 Title of Shares   Maximum Amount   Aggregate Price    Offering     Amount of
 to be Registered        to         Per Security (1)   Price (1)  Registration
                    be Registered                                      Fee
- --------------------------------------------------------------------------------

Common Stock,
par value $.01        18,000(2)         $12.9065       $232,317      $61.33
per share
- --------------------------------------------------------------------------------



(1)Estimated  solely  for  the  purpose  of  calculating  the  registration  fee
   pursuant to Rule 457(c) under the  Securities  Act of 1933,  as amended.  The
   proposed maximum  offering price per share,  the proposed  maximum  aggregate
   offering price and the amount of  registration  fee have been computed on the
   basis of the average high and low prices per share of the common stock on the
   Nasdaq National Market System on April 7, 2000.

(2)In  addition  to  the  shares  set  forth  in the  table,  the  amount  to be
   registered includes an indeterminate  number of shares issuable upon exercise
   of the warrants,  as such number may be adjusted as a result of stock splits,
   stock dividends and similar transactions in accordance with Rule 416.

      THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER  AMENDMENT  WHICH  SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE  SECURITIES  ACT OF 1933, AS AMENDED,  OR UNTIL THE  REGISTRATION  STATEMENT
SHALL BECOME  EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID
SECTION 8(a), MAY DETERMINE.

================================================================================


                   SUBJECT TO COMPLETION, DATED APRIL 14, 2000

INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.


<PAGE>


                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

      This  registration  statement  is being filed to  register  an  additional
18,000 shares of Common Stock,  $.01 par value per share, of Marketing  Services
Group,  Inc., a Nevada corporation (the  "Registrant"),  pursuant to Rule 462(b)
under  the  Securities  Act  of  1933,  as  amended.   The  information  in  the
Registrant's  earlier  effective   registration   statement   (Registration  No.
333-33174) is incorporated herein by reference.


<PAGE>

                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 16. EXHIBITS.

All exhibits filed with or incorporated  by reference in Registration  Statement
No.  333-33174 are  incorporated by reference into, and shall be deemed part of,
this Registration Statement, except the following which are filed herewith:

            4.4     Warrant Certificate between Marketing Services
                    Group, Inc. and Jason Lyons. *
            4.5     Warrant Certificate between Marketing Service
                    Group, Inc. and Kenneth A. Zitter *
            5.1     Opinion of McDonald Carano Wilson McCune Bergin Frankovich &
                    Hicks  LLP  as  to  legality  of  securities  being  offered
                    (including consent)*
            23.1    Consent of PricewaterhouseCoopers LLP*
            23.2    Consent of McDonald Carano Wilson McCune Bergin
                    Frankovich & Hicks LLP (contained in Exhibit 5.1)
            24.1    Powers of Attorney (h)

                    * Filed herewith.

                    (h)  Incorporated   by   reference   to   the   Registrant's
                         Registration   Statement  on  Form  S-3,   Registration
                         Statement No. 333-33174



<PAGE>


                                   SIGNATURES

      Pursuant to the  requirements  of the  Securities  Act, the registrant has
duly  caused  this  registration  statement  to be signed  on its  behalf by the
undersigned,  thereunto duly  authorized,  in the City of New York, State of New
York, on April 14, 2000.

                                          MARKETING SERVICES GROUP, INC.


                                          By:/s/ JEREMY BARBERA
                                             ------------------
                                        Name:J. Jeremy Barbera
                                       Title:Chairman of the Board and
                                             Chief Executive Officer

      Pursuant  to  the  requirements  of  the  Securities  Act  of  1933,  this
registration  statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.


SIGNATURE                   TITLE                                   DATE
- ---------                   -----                                   ----

/s/J. JEREMY BARBERA        Chairman of the Board and Chief         April 14,
- --------------------        Executive Officer (Principal Executive  2000
J. Jeremy Barbera           Officer)

/s/ALAN I. ANNEX            Director                                April 14,
- ----------------                                                    2000
Alan I. Annex

/s/JAMES COPPERSMITH        Director                                April 14,
- --------------------                                                2000
James Coppersmith

/s/JOHN T. GERLACH          Director                                April 14,
- ------------------                                                  2000
John T. Gerlach

/s/SEYMOUR JONES            Director                                April 14,
- ----------------                                                    2000
Seymour Jones

/s/STEPHEN J. KILLEEN       Director                                April 14,
- ---------------------                                               2000
Stephen J. Killeen

/s/MICHAEL E. PRALLE        Director                                April 14,
- --------------------                                                2000
Michael E. Pralle

/s/ANTHONY WAINWRIGHT       Director                                April 14,
- ---------------------                                               2000
Anthony Wainwright

/s/CINDY H. HILL            Chief Accounting Officer (Principal     April 14,
- ----------------            Accounting Officer)                     2000
Cindy H. Hill


<PAGE>


                                                                 Exhibit 4.4


                         MARKETING SERVICES GROUP, INC.

                               WARRANT CERTIFICATE


      THIS WARRANT  CERTIFICATE (the "Warrant  Certificate")  certifies that for
value received Jason Lyons, having an address at 5432 Old Pirate Way, Huntington
Beach,  California  92649  (the  "Holder")  is the  owner of this  warrant  (the
"Warrant"),  which  entitles  the Holder  thereof to  purchase at any time on or
before the Expiration  Date (as defined below) twelve  thousand  (12,000) shares
(the "Warrant Shares") of fully paid non-assessable  shares of the common stock,
par value $.01 per share,  (the "Common  Stock"),  of MARKETING  SERVICES GROUP,
INC., a Nevada  corporation  (the  "Company"),  at a purchase price of $1.00 per
Warrant  Share,  in lawful  money of the  United  States of  America  by bank or
certified check, subject to adjustment as hereinafter provided.

     THE WARRANT  REPRESENTED BY THIS  CERTIFICATE HAS NOT BEEN REGISTERED UNDER
     THE  SECURITIES  ACT OF 1933,  AS AMENDED  (THE  "ACT"),  AND IS SUBJECT TO
     RESTRICTIONS  ON  TRANSFERABILITY  AS SET FORTH IN THIS  CERTIFICATE.  THIS
     WARRANT  MAY NOT BE SOLD,  TRANSFERRED,  OR  OTHERWISE  DISPOSED  OF IN THE
     ABSENCE OF AN EFFECTIVE  REGISTRATION STATEMENT UNDER THE ACT OR AN OPINION
     OF COUNSEL, REASONABLY ACCEPTABLE TO COUNSEL FOR THE COMPANY, TO THE EFFECT
     THAT THE PROPOSED SALE, TRANSFER, OR DISPOSITION MAY BE EFFECTUATED WITHOUT
     REGISTRATION UNDER THE ACT.


1.    WARRANT; PURCHASE PRICE.
      This Warrant shall entitle the Holder thereof to purchase  twelve thousand
(12,000) shares of Common Stock. The purchase price payable upon exercise of the
Warrant (the "Purchase  Price") shall be $1.00 per share. The Purchase Price and
the number of Warrant Shares  evidenced by this Warrant  Certificate are subject
to adjustment as provided in Section 2 below.

2.    EXERCISE; EXPIRATION DATE.

(a)  This Warrant is exercisable, at the option of the Holder, at any time after
     date of issuance and on or before the Expiration  Date by delivering to the
     Company  written  notice of exercise (the "Exercise  Notice"),  stating the
     number of Warrant Shares to be purchased thereby, either (i) accompanied by
     either a bank or  certified  check  payable to the order of the Company for
     the Warrant Shares being purchased or (ii) by returning the Exercise Notice
     and indicating that a cashless  exercise is selected by the Holder.  Within
     ten (10)  business  days of the  Company's  receipt of the Exercise  Notice
     accompanied by the  consideration  for the Warrant Shares being  purchased,
     the  Company   shall  issue  and  deliver  to  the  Holder  a   certificate
     representing  the Warrant Shares being  purchased.  In the case of exercise
     for  less  than  all of the  Warrant  Shares  represented  by this  Warrant
     Certificate,  the Company  shall cancel this Warrant  Certificate  upon the
     surrender  thereof and shall execute and deliver a new Warrant  Certificate
     for the balance of such Warrant Shares.

(b)  Cashless  Exercise.  The Holder may elect to convert this Warrant,  without
     the payment by the Holder of any additional  consideration,  into shares of
     Warrant  Shares  having a value equal to the product of the Purchase  Price
     and the number of shares of Warrant  Shares for which this Warrant is being
     exercised, or any portion thereof, by the surrender of this Warrant or such
     portion to the Company, at the principal offices of the Company. Thereupon,
     the  Company  will  issue to the  Holder  such  number of shares of Warrant
     Shares as is computed using the following formula:

                                    X = Y (A-B)
                                        -------
                                           A

where X = the number of shares to be issued to the Holder pursuant to Section 1.

      Y     = the number of shares  covered by this  Warrant in respect of which
            the cashless exercise is made pursuant to this Section 1.

      A     = the fair market value of one share of Warrant Shares as determined
            by the closing  price of one share of the Company's  freely  trading
            common stock one day prior to the date the election is made pursuant
            to this Section .

      B     = the Purchase Price for one Warrant Share in effect at the time the
            election is made pursuant to this Section 2(b).


(c)         Expiration.  The term  "Expiration  Date" shall mean 5:00 p.m.,  New
            York time,  on January  20, 2004 or, if such date shall in the State
            of New York be a holiday or a day on which banks are  authorized  to
            close,  then 5:00 p.m.,  New York time, the next following day which
            in the  State of New York is not a holiday  or a day on which  banks
            are authorized to close.

3.    RESTRICTIONS ON TRANSFER.

     (a)  Restrictions.  This  Warrant,  and the  Warrant  Shares  or any  other
security   issuable   upon  exercise  of  this  Warrant  may  not  be  assigned,
transferred,  sold,  or  otherwise  disposed  of unless (i) there is in effect a
registration  statement  under the Act covering  such sale,  transfer,  or other
disposition  or (ii) the Holder  furnishes to the Company an opinion of counsel,
reasonably  acceptable  to  counsel  for the  Company,  to the  effect  that the
proposed  sale,   transfer,   or  other  disposition  may  be  effected  without
registration under the Act, as well as such other documentation incident to such
sale,  transfer,  or other disposition as the Company's counsel shall reasonably
request.

     (b) Legend.  Any Warrant  Shares  issued upon the  exercise of this Warrant
shall bear the following legend:  "The shares evidenced by this certificate were
issued upon exercise of a Warrant and may not be sold, transferred, or otherwise
disposed of in the absence of an effective registration under the Securities Act
of 1933 (the "Act") or an opinion of counsel,  reasonably  acceptable to counsel
for the Company, to the effect that the proposed sale, transfer,  or disposition
may be effectuated without registration under the Act."


4.    RESERVATION OF SHARES.
      The Company covenants that it will at all times reserve and keep available
out of its  authorized  Common  Stock,  solely for the purpose of issuance  upon
exercise of this Warrant, such number of shares of Common Stock as shall then be
issuable  upon the  exercise of this  Warrant.  The Company  covenants  that all
shares of Common  Stock which shall be issuable  upon  exercise of this  Warrant
shall be duly and validly issued and fully paid and non-assessable and free from
all taxes, liens, and charges with respect to the issue thereof.

5.    LOSS OR MUTILATION.
      Upon  receipt by the Company of  reasonable  evidence of the loss,  theft,
destruction, or mutilation of this Warrant Certificate and, in the case of loss,
theft, or destruction,  of indemnity reasonably  satisfactory to the Company, or
in the case of  mutilation,  upon  surrender and  cancellation  of the mutilated
Warrant  Certificate,  the Company shall execute and deliver in lieu thereof,  a
new  Warrant  Certificate   representing  an  equal  number  of  Warrant  Shares
exercisable thereunder.

6. ANTI-DILUTION PROVISIONS.
      (a) The  number  of shares of  Common  Stock  and the  Purchase  Price per
Warrant Share pursuant to this Warrant shall be subject to adjustment  from time
to time as provided  for in this Section  6(a).  Notwithstanding  any  provision
contained herein,  the aggregate  Purchase Price for the total number of Warrant
Shares  issuable  pursuant to this Warrant shall remain  unchanged.  In case the
Company shall at any time change as a whole,  by  subdivision  or combination in
any  manner or by the making of a stock  dividend  or  otherwise,  the number of
outstanding  shares of Common Stock into a different  number of shares,  (i) the
number of shares  which the Holder of this Warrant  shall have been  entitled to
purchase  pursuant to this  Warrant  shall be  increased  or decreased in direct
proportion to such increase or decrease of shares,  as the case may be, and (ii)
the Purchase Price per Warrant Share (but not the aggregate  Purchase  Price) in
effect  immediately  prior to such change  shall be  increased  or  decreased in
inverse proportion to such increase or decrease of shares, as the case may be.
      (b) In case of any capital  reorganization or any  reclassification of the
capital  stock of the Company or in case of the  consolidation  or merger of the
Company with another corporation (or in the case of any sale, transfer, or other
disposition  to another  corporation of all or  substantially  all the property,
assets, business, and goodwill of the Company), the Holder of this Warrant shall
thereafter  be  entitled  to  purchase  the kind and amount of shares of capital
stock which this Warrant  entitled the Holder to purchase  immediately  prior to
such capital reorganization,  reclassification of capital stock,  consolidation,
merger, sale, transfer,  or other disposition;  and in any such case appropriate
adjustments shall be made in the application of the provisions of this Section 6
with respect to rights and interests thereafter of the Holder of this Warrant to
the end that the provisions of this Section 6 shall thereafter be applicable, as
near as  reasonably  may  be,  in  relation  to any  shares  or  other  property
thereafter purchasable upon the exercise of this Warrant.
      (c)  Fractional  Shares - No certificate  for  fractional  shares shall be
issued upon the exercise of this Warrant,  but in lieu thereof the Company shall
purchase any such fractional shares calculated to the nearest cent.
      (d)  Rights  of the  Holder - The  Holder  of this  Warrant  shall  not be
entitled to any rights of a shareholder of the Company in respect of any Warrant
Shares  purchasable upon the exercise hereof until such Warrant Shares have been
issued to it.

7.    REPRESENTATIONS AND WARRANTIES.
      The Holder, by acceptance of this Warrant, represents and warrants to, and
covenants and agrees with, the Company as follows;
         (i) The  Warrant is being  acquired  for the  Holder's  own account for
investment  and not  with a view  toward  resale  or  distribution  of any  part
thereof,  and the Holder has no  present  intention  of  selling,  granting  any
participation in, or otherwise distributing the same.
         (ii) The Holder is aware that the Warrant is not  registered  under the
Act or any  state  securities  or blue sky laws and,  as a  result,  substantial
restrictions  exist with respect to the  transferability  of the Warrant and the
Warrant Shares to be acquired upon exercise of the Warrant.
         (iii) The Holder is an accredited  investor,  as defined in Rule 501(a)
of Regulation D under the Act and is a sophisticated  investor familiar with the
type of risks inherent in the acquisition of securities such as the Warrant, and
its financial  position is such that it can afford to retain the Warrant and the
Warrant Shares for an indefinite  period of time without realizing any direct or
indirect cash return on this investment.

8.    REGISTRATION
      (a) Piggyback Registration.  The Company agrees that if, at any time on or
before the Expiration Date the Company registers any of its securities under the
Act,  whether  for its own  account  or on behalf of  selling  stockholders  the
Company will provide the Holder with at least forty-five (45) days prior written
notice of such intention and, upon request from the Holder,  will seek,  subject
to  underwriter  and  Securities  & Exchange  Commission  approval,  to have the
underlying  shares  issuable  under this Warrant  designated by the Holder to be
registered under the Act (such event, a "Piggyback Registration"), at no expense
to the Holder except as otherwise herein provided.
      (b) Piggyback Registration  Procedures.  A registration statement referred
to in Section  8(a) shall be  prepared  and  processed  in  accordance  with the
following terms and conditions:
         (i) The  Holder  agrees to  cooperate  in  furnishing  promptly  to the
Company in writing any  information  requested by the Company in connection with
the preparation, filing, and processing of such registration statement.
         (ii) The Company shall include in the registration statement the shares
of Common Stock proposed to be included in the Piggyback  Registration,  subject
to the limitations set forth in Section 8(c).
         (iii)  The  Company  shall  prepare  and file with the  Securities  and
Exchange  Commission  (the  "SEC")  such  amendments  and  supplements  to  such
registration  statement and the prospectuses used in connection therewith as may
be required to comply with the provisions of the Act.
         (iv) The Company  shall  furnish to the Holder such number of copies of
each  prospectus,  including  preliminary  prospectuses,  in conformity with the
requirements of the Act, and such other documents,  as the Holder may reasonably
request in order to  facilitate  the  public  sale or other  disposition  of the
shares owned by it.
         (v) The Company  shall  provide a transfer  agent and registrar for all
such  Common  Stock  registered  pursuant  to this  Section 8 not later than the
Effective Date of such registration statement.
         (vi) The Company shall, in connection  with an  underwritten  offering,
enter  into  an  underwriting   agreement  on  terms  customarily  contained  in
underwriting  agreements  with  respect to secondary  distributions  or combined
primary and secondary distributions, as appropriate.
         (vii) The Holder shall not (until  further  notice) effect sales of the
shares  covered by the  registration  statement  after receipt of telegraphic or
written  notice  from the  Company  to suspend  sales to permit  the  Company to
correct or update a registration statement or prospectus.
      (c)   Limitations.   Notwithstanding   the   foregoing,   if  a  Piggyback
Registration is an underwritten  offering and the managing  underwriter  advises
the  Company in  writing  that in its  opinion  the total  amount of  securities
requested to be included in such  registration  exceeds the amount of securities
which  can  be  sold  in  such  offering,  the  Company  will  include  in  such
registration:  (i) first,  all securities the Company proposes to sell, and (ii)
second,  up to such  amount  of  securities  requested  to be  included  in such
registration  by the  Holders  of the  Company,  which  in the  opinion  of such
managing underwriter can be sold.

9.    FURNISH INFORMATION.
      The Company agrees that it shall promptly  deliver to the Holder copies of
all  financial  statements,  reports and proxy  statements  which the Company is
required to send to its shareholders generally.

10.   INDEMNIFICATION.
      (a) The Company may require,  as a condition to including any Common Stock
in any  Piggyback  Registration  pursuant  to Section 8 hereof  that the Company
shall  have  received  an  undertaking  satisfactory  to it from the  Holder  to
indemnify  and hold  harmless the Company,  each  director of the Company,  each
officer of the Company who shall sign such registration  statement,  each person
who  participates  as an  underwriter  (if such  underwriter so requests) in the
offering or sale of such securities and each other person,  if any, who controls
such  underwriter  within the  meaning of Section 15 of the Act or Section 20 of
the Exchange Act (each, an "Indemnified  Person"),  against any losses,  claims,
damages,  liabilities  or expenses,  joint or several,  to which such person may
become  subject  under the Act or  otherwise,  insofar as such  losses,  claims,
damages,  liabilities or expenses (or actions or proceedings in respect thereof)
arise  out of or are based  upon (i) any  untrue  statement  or  alleged  untrue
statement of any material fact  contained in any  registration  statement  under
which such securities were registered under the Act, any preliminary prospectus,
final  prospectus  or summary  prospectus  contained  therein,  or any amendment
thereof  or  supplement  thereto,  or any  document  incorporated  by  reference
therein,  or (ii) any omission or alleged  omission to state  therein a material
fact required to be stated therein or necessary to make the  statements  therein
not  misleading,  but only if such  actual  or  alleged  statement  or  omission
described in (i) or (ii) above was made in reliance upon and in conformity  with
written  information  furnished  to the  Company  by such  Holder for use in the
preparation  of  such  registration  statement,  preliminary  prospectus,  final
prospectus,  summary prospectus,  amendment or supplement.  Such indemnity shall
remain in full force and effect  regardless of any  investigation  made by or on
behalf of the Company or any such  director,  officer,  participating  person or
controlling  person and shall  survive the transfer of such  securities  by such
Holder.
      (b) The Company shall agree, in connection with any registration statement
filed pursuant to Section 8 hereof, that the Company shall indemnify each Holder
selling  Common Stock  pursuant to such  registration  statement  and each other
person, if any, who controls such Holder within the meaning of Section 15 of the
Act or Section 20 of the  Exchange  Act,  against any losses,  claims,  damages,
liabilities  or  expenses,  joint or  several,  to which such  person may become
subject under the Act or  otherwise,  insofar as such losses,  claims,  damages,
liabilities or expenses (or actions or proceedings in respect thereof) arise out
of or are based upon (i) any untrue statement or alleged untrue statement of any
material  fact  contained  in  any  registration   statement  under  which  such
securities were  registered  under the Act, any  preliminary  prospectus,  final
prospectus or summary prospectus  contained therein, or any amendment thereof or
supplement thereto or any document  incorporated by referenced  therein, or (ii)
any omission or alleged omission to state therein a material fact required to be
stated  therein or  necessary  to make the  statements  therein not  misleading,
provided  that the  Company  shall not be liable in any such case to the  extent
that any such loss,  claim,  damage,  liability  or expense  arises out of or is
based upon an untrue  statement  or alleged  untrue  statement  or  omission  or
alleged   omission  made  in  reliance  upon  and  in  conformity  with  written
information  furnished  to the Company by the Holder for use in  preparation  of
such registration statement,  preliminary prospectus, final prospectus,  summary
prospectus, amendment or supplement.
      (c) If the  indemnification  provided for in Sections 10(a) or 10(b) above
is unavailable to an indemnified party in respect of any losses, claims, damages
or  liabilities  referred to therein,  then each  indemnifying  party in lieu of
indemnifying  such  indemnified  party thereunder shall contribute to the amount
paid or payable by such  indemnified  party as a result of such losses,  claims,
damages or  liabilities,  in such  proportion as is  appropriate  to reflect the
relative fault of the indemnifying  party on the one hand and of the indemnified
parties  on the other in  connection  with the  statements  or  omissions  which
resulted in such losses,  claims,  damages or liabilities,  as well as any other
relevant equitable considerations.  The relative fault of the indemnifying party
and of the indemnified  parties shall be determined by reference to, among other
things, whether the untrue or alleged untrue statement of a material fact or the
omission  to state a  material  fact  relates  to  information  supplied  by the
indemnifying  party, or by the indemnified  parties,  and the parties'  relative
intent,  knowledge,  access to information and opportunity to correct or prevent
such statement or omission.
      The Company and the Holder  agree that it would not be just and  equitable
if  contribution  pursuant to this  Section  10(c) were  determined  by pro rata
allocation or by any other method of allocation which does not take into account
the equitable considerations referred to in the immediately preceding paragraph.
The amount  paid or payable by an  indemnified  party as a result of the losses,
claims, damages and liabilities or actions in respect thereof referred to in the
immediately  preceding  paragraph  shall be deemed to  include,  subject  to the
limitations set forth above, any legal or other expenses  reasonably incurred by
such  indemnified  party in connection with  investigating or defending any such
action or claim.  No person guilty of fraudulent  misrepresentation  (within the
meaning  of  Section  11(f)  of  the  Securities   Act)  shall  be  entitled  to
contribution   from  any  person   who  was  not   guilty  of  such   fraudulent
misrepresentation.

11.   MISCELLANEOUS.
      (a)  Transfer  Taxes;   Expenses.   The  Holder  shall  pay  any  and  all
underwriters' discounts, brokerage fees, and transfer taxes incident to the sale
or  exercise  of this  Warrant  or the sale of the  underlying  shares  issuable
thereunder,  and shall pay the fees and  expenses  of any special  attorneys  or
accountants retained by it.
      (b) Notice. Any notice or other communication  required or permitted to be
given to the Company  shall be in writing and shall be  delivered  by  certified
mail with return  receipt or by federal  express or delivered in person  against
receipt, as follows:
                         Marketing Services Group, Inc.
                               333 Seventh Avenue
                            New York, New York 10001
                            Attention: Jeremy Barbera

      (c)  Governing  Law.  This Warrant  Certificate  shall be governed by, and
construed in accordance with, the laws of the State of Nevada, without reference
to the conflicts of laws.


<PAGE>



      IN WITNESS WHEREOF,  the Company has caused this Warrant Certificate to be
duly executed as of the date set forth below.
                                    MARKETING SERVICES GROUP, INC.



                                    By:/s/Jeremy Barbera
                                       -----------------
                                 Name: Jeremy Barbera
                                Title: Chairman of the Board and Chief
                                       Executive Officer



Attest:
      Name:
      Title:


Date:  January 20, 2000


<PAGE>


                           FORM OF EXERCISE OF WARRANT


      The  undersigned  hereby  elects to  exercise  the  Warrant as to ________
shares of common stock covered thereby.

      Enclosed  herewith  is  a  bank  or  certified  check  in  the  amount  of
$__________.

      Exercise of the Warrant shall be by cashless exercise.



Date:
                                      Name:
                                    Address:




                                          Signature Guarantor


                                                                   Exhibit 4.5


                           MARKETING SERVICES GROUP, INC.

                               WARRANT CERTIFICATE


      THIS WARRANT  CERTIFICATE (the "Warrant  Certificate")  certifies that for
value received Kenneth A. Zitter,  having an address at 260 Madison Avenue,  New
York,  New  York  10016  (the  "Holder")  is the  owner  of  this  warrant  (the
"Warrant"),  which  entitles  the Holder  thereof to  purchase at any time on or
before the Expiration  Date (as defined below) six thousand  (6,000) shares (the
"Warrant Shares") of fully paid  non-assessable  shares of the common stock, par
value $.01 per share, (the "Common Stock"), of MARKETING SERVICES GROUP, INC., a
Nevada  corporation  (the  "Company"),  at a purchase price of $1.00 per Warrant
Share,  in lawful  money of the United  States of  America by bank or  certified
check, subject to adjustment as hereinafter provided.

            THE WARRANT  REPRESENTED BY THIS CERTIFICATE HAS NOT BEEN REGISTERED
            UNDER THE  SECURITIES  ACT OF 1933,  AS AMENDED (THE "ACT"),  AND IS
            SUBJECT  TO  RESTRICTIONS  ON  TRANSFERABILITY  AS SET FORTH IN THIS
            CERTIFICATE. THIS WARRANT MAY NOT BE SOLD, TRANSFERRED, OR OTHERWISE
            DISPOSED OF IN THE ABSENCE OF AN  EFFECTIVE  REGISTRATION  STATEMENT
            UNDER THE ACT OR AN OPINION OF  COUNSEL,  REASONABLY  ACCEPTABLE  TO
            COUNSEL  FOR THE  COMPANY,  TO THE EFFECT  THAT THE  PROPOSED  SALE,
            TRANSFER,  OR DISPOSITION  MAY BE EFFECTUATED  WITHOUT  REGISTRATION
            UNDER THE ACT.


1.    WARRANT; PURCHASE PRICE.
      This  Warrant  shall  entitle the Holder  thereof to purchase six thousand
(6,000) shares of Common Stock.  The purchase price payable upon exercise of the
Warrant (the "Purchase  Price") shall be $1.00 per share. The Purchase Price and
the number of Warrant Shares  evidenced by this Warrant  Certificate are subject
to adjustment as provided in Section 2 below.

2.    EXERCISE; EXPIRATION DATE.

(a)  This Warrant is exercisable, at the option of the Holder, at any time after
     date of issuance and on or before the Expiration  Date by delivering to the
     Company  written  notice of exercise (the "Exercise  Notice"),  stating the
     number of Warrant Shares to be purchased thereby, either (i) accompanied by
     either a bank or  certified  check  payable to the order of the Company for
     the Warrant Shares being purchased or (ii) by returning the Exercise Notice
     and indicating that a cashless  exercise is selected by the Holder.  Within
     ten (10)  business  days of the  Company's  receipt of the Exercise  Notice
     accompanied by the  consideration  for the Warrant Shares being  purchased,
     the  Company   shall  issue  and  deliver  to  the  Holder  a   certificate
     representing  the Warrant Shares being  purchased.  In the case of exercise
     for  less  than  all of the  Warrant  Shares  represented  by this  Warrant
     Certificate,  the Company  shall cancel this Warrant  Certificate  upon the
     surrender  thereof and shall execute and deliver a new Warrant  Certificate
     for the balance of such Warrant Shares.

(b)  Cashless  Exercise.  The Holder may elect to convert this Warrant,  without
     the payment by the Holder of any additional  consideration,  into shares of
     Warrant  Shares  having a value equal to the product of the Purchase  Price
     and the number of shares of Warrant  Shares for which this Warrant is being
     exercised, or any portion thereof, by the surrender of this Warrant or such
     portion to the Company, at the principal offices of the Company. Thereupon,
     the  Company  will  issue to the  Holder  such  number of shares of Warrant
     Shares as is computed using the following formula:

                                   X = Y (A-B)
                                       ------
                                         A

where X     = the  number of shares to be  issued to the  Holder  pursuant  to
            Section 1.

      Y     = the number of shares  covered by this  Warrant in respect of which
            the cashless exercise is made pursuant to this Section 1.

      A     = the fair market value of one share of Warrant Shares as determined
            by the closing  price of one share of the Company's  freely  trading
            common stock one day prior to the date  election is made pursuant to
            this Section .

      B     = the Purchase  Price of one Warrant Share in effect at the time the
            election is made pursuant to this Section 2(b).


(c)  Expiration. The term "Expiration Date" shall mean 5:00 p.m., New York time,
     on  January  20,  2004 or, if such date shall in the State of New York be a
     holiday or a day on which banks are  authorized  to close,  then 5:00 p.m.,
     New York time, the next following day which in the State of New York is not
     a holiday or a day on which banks are authorized to close.

3.    RESTRICTIONS ON TRANSFER.
      (a)  Restrictions.  This  Warrant,  and the  Warrant  Shares  or any other
security   issuable   upon  exercise  of  this  Warrant  may  not  be  assigned,
transferred,  sold,  or  otherwise  disposed  of unless (i) there is in effect a
registration  statement  under the Act covering  such sale,  transfer,  or other
disposition  or (ii) the Holder  furnishes to the Company an opinion of counsel,
reasonably  acceptable  to  counsel  for the  Company,  to the  effect  that the
proposed  sale,   transfer,   or  other  disposition  may  be  effected  without
registration under the Act, as well as such other documentation incident to such
sale,  transfer,  or other disposition as the Company's counsel shall reasonably
request.
      (b) Legend.  Any Warrant  Shares  issued upon the exercise of this Warrant
shall bear the following legend:

            "The shares  evidenced by this certificate were issued upon exercise
            of a Warrant and may not be sold, transferred, or otherwise disposed
            of in the absence of an effective  registration under the Securities
            Act of  1933  (the  "Act")  or an  opinion  of  counsel,  reasonably
            acceptable  to  counsel  for the  Company,  to the  effect  that the
            proposed sale,  transfer,  or disposition may be effectuated without
            registration under the Act."


4.    RESERVATION OF SHARES.
      The Company covenants that it will at all times reserve and keep available
out of its  authorized  Common  Stock,  solely for the purpose of issuance  upon
exercise of this Warrant, such number of shares of Common Stock as shall then be
issuable  upon the  exercise of this  Warrant.  The Company  covenants  that all
shares of Common  Stock which shall be issuable  upon  exercise of this  Warrant
shall be duly and validly issued and fully paid and non-assessable and free from
all taxes, liens, and charges with respect to the issue thereof.

5.    LOSS OR MUTILATION.
      Upon  receipt by the Company of  reasonable  evidence of the loss,  theft,
destruction, or mutilation of this Warrant Certificate and, in the case of loss,
theft, or destruction,  of indemnity reasonably  satisfactory to the Company, or
in the case of  mutilation,  upon  surrender and  cancellation  of the mutilated
Warrant  Certificate,  the Company shall execute and deliver in lieu thereof,  a
new  Warrant  Certificate   representing  an  equal  number  of  Warrant  Shares
exercisable thereunder.

6. ANTI-DILUTION PROVISIONS.
      (a) The  number  of shares of  Common  Stock  and the  Purchase  Price per
Warrant Share pursuant to this Warrant shall be subject to adjustment  from time
to time as provided  for in this Section  6(a).  Notwithstanding  any  provision
contained herein,  the aggregate  Purchase Price for the total number of Warrant
Shares  issuable  pursuant to this Warrant shall remain  unchanged.  In case the
Company shall at any time change as a whole,  by  subdivision  or combination in
any  manner or by the making of a stock  dividend  or  otherwise,  the number of
outstanding  shares of Common Stock into a different  number of shares,  (i) the
number of shares  which the Holder of this Warrant  shall have been  entitled to
purchase  pursuant to this  Warrant  shall be  increased  or decreased in direct
proportion to such increase or decrease of shares,  as the case may be, and (ii)
the Purchase Price per Warrant Share (but not the aggregate  Purchase  Price) in
effect  immediately  prior to such change  shall be  increased  or  decreased in
inverse proportion to such increase or decrease of shares, as the case may be.
      (b) In case of any capital  reorganization or any  reclassification of the
capital  stock of the Company or in case of the  consolidation  or merger of the
Company with another corporation (or in the case of any sale, transfer, or other
disposition  to another  corporation of all or  substantially  all the property,
assets, business, and goodwill of the Company), the Holder of this Warrant shall
thereafter  be  entitled  to  purchase  the kind and amount of shares of capital
stock which this Warrant  entitled the Holder to purchase  immediately  prior to
such capital reorganization,  reclassification of capital stock,  consolidation,
merger, sale, transfer,  or other disposition;  and in any such case appropriate
adjustments shall be made in the application of the provisions of this Section 6
with respect to rights and interests thereafter of the Holder of this Warrant to
the end that the provisions of this Section 6 shall thereafter be applicable, as
near as  reasonably  may  be,  in  relation  to any  shares  or  other  property
thereafter purchasable upon the exercise of this Warrant.
      (c)  Fractional  Shares - No certificate  for  fractional  shares shall be
issued upon the exercise of this Warrant,  but in lieu thereof the Company shall
purchase any such fractional shares calculated to the nearest cent.
      (d)  Rights  of the  Holder - The  Holder  of this  Warrant  shall  not be
entitled to any rights of a shareholder of the Company in respect of any Warrant
Shares  purchasable upon the exercise hereof until such Warrant Shares have been
issued to it.

7.    REPRESENTATIONS AND WARRANTIES.
      The Holder, by acceptance of this Warrant, represents and warrants to, and
covenants and agrees with, the Company as follows;
         (i) The  Warrant is being  acquired  for the  Holder's  own account for
investment  and not  with a view  toward  resale  or  distribution  of any  part
thereof,  and the Holder has no  present  intention  of  selling,  granting  any
participation in, or otherwise distributing the same.
         (ii) The Holder is aware that the Warrant is not  registered  under the
Act or any  state  securities  or blue sky laws and,  as a  result,  substantial
restrictions  exist with respect to the  transferability  of the Warrant and the
Warrant Shares to be acquired upon exercise of the Warrant.
         (iii) The Holder is an accredited  investor,  as defined in Rule 501(a)
of Regulation D under the Act and is a sophisticated  investor familiar with the
type of risks inherent in the acquisition of securities such as the Warrant, and
its financial  position is such that it can afford to retain the Warrant and the
Warrant Shares for an indefinite  period of time without realizing any direct or
indirect cash return on this investment.

8.    REGISTRATION
      (a) Piggyback Registration.  The Company agrees that if, at any time on or
before the Expiration Date the Company registers any of its securities under the
Act,  whether  for its own  account  or on behalf of  selling  stockholders  the
Company will provide the Holder with at least forty-five (45) days prior written
notice of such intention and, upon request from the Holder,  will seek,  subject
to  underwriter  and  Securities  & Exchange  Commission  approval,  to have the
underlying  shares  issuable  under this Warrant  designated by the Holder to be
registered under the Act (such event, a "Piggyback Registration"), at no expense
to the Holder except as otherwise herein provided.
      (b) Piggyback Registration  Procedures.  A registration statement referred
to in Section  8(a) shall be  prepared  and  processed  in  accordance  with the
following terms and conditions:
         (i) The  Holder  agrees to  cooperate  in  furnishing  promptly  to the
Company in writing any  information  requested by the Company in connection with
the preparation, filing, and processing of such registration statement.
         (ii) The Company shall include in the registration statement the shares
of Common Stock proposed to be included in the Piggyback  Registration,  subject
to the limitations set forth in Section 8(c).
         (iii)  The  Company  shall  prepare  and file with the  Securities  and
Exchange  Commission  (the  "SEC")  such  amendments  and  supplements  to  such
registration  statement and the prospectuses used in connection therewith as may
be required to comply with the provisions of the Act.
         (iv) The Company  shall  furnish to the Holder such number of copies of
each  prospectus,  including  preliminary  prospectuses,  in conformity with the
requirements of the Act, and such other documents,  as the Holder may reasonably
request in order to  facilitate  the  public  sale or other  disposition  of the
shares owned by it.
         (v) The Company  shall  provide a transfer  agent and registrar for all
such  Common  Stock  registered  pursuant  to this  Section 8 not later than the
Effective Date of such registration statement.
         (vi) The Company shall, in connection  with an  underwritten  offering,
enter  into  an  underwriting   agreement  on  terms  customarily  contained  in
underwriting  agreements  with  respect to secondary  distributions  or combined
primary and secondary distributions, as appropriate.
         (vii) The Holder shall not (until  further  notice) effect sales of the
shares  covered by the  registration  statement  after receipt of telegraphic or
written  notice  from the  Company  to suspend  sales to permit  the  Company to
correct or update a registration statement or prospectus.
      (c)   Limitations.   Notwithstanding   the   foregoing,   if  a  Piggyback
Registration is an underwritten  offering and the managing  underwriter  advises
the  Company in  writing  that in its  opinion  the total  amount of  securities
requested to be included in such  registration  exceeds the amount of securities
which  can  be  sold  in  such  offering,  the  Company  will  include  in  such
registration:  (i) first,  all securities the Company proposes to sell, and (ii)
second,  up to such  amount  of  securities  requested  to be  included  in such
registration  by the  Holders  of the  Company,  which  in the  opinion  of such
managing underwriter can be sold.

9.    FURNISH INFORMATION.
      The Company agrees that it shall promptly  deliver to the Holder copies of
all  financial  statements,  reports and proxy  statements  which the Company is
required to send to its shareholders generally.

10.   INDEMNIFICATION.
      (a) The Company may require,  as a condition to including any Common Stock
in any  Piggyback  Registration  pursuant  to Section 8 hereof  that the Company
shall  have  received  an  undertaking  satisfactory  to it from the  Holder  to
indemnify  and hold  harmless the Company,  each  director of the Company,  each
officer of the Company who shall sign such registration  statement,  each person
who  participates  as an  underwriter  (if such  underwriter so requests) in the
offering or sale of such securities and each other person,  if any, who controls
such  underwriter  within the  meaning of Section 15 of the Act or Section 20 of
the Exchange Act (each, an "Indemnified  Person"),  against any losses,  claims,
damages,  liabilities  or expenses,  joint or several,  to which such person may
become  subject  under the Act or  otherwise,  insofar as such  losses,  claims,
damages,  liabilities or expenses (or actions or proceedings in respect thereof)
arise  out of or are based  upon (i) any  untrue  statement  or  alleged  untrue
statement of any material fact  contained in any  registration  statement  under
which such securities were registered under the Act, any preliminary prospectus,
final  prospectus  or summary  prospectus  contained  therein,  or any amendment
thereof  or  supplement  thereto,  or any  document  incorporated  by  reference
therein,  or (ii) any omission or alleged  omission to state  therein a material
fact required to be stated therein or necessary to make the  statements  therein
not  misleading,  but only if such  actual  or  alleged  statement  or  omission
described in (i) or (ii) above was made in reliance upon and in conformity  with
written  information  furnished  to the  Company  by such  Holder for use in the
preparation  of  such  registration  statement,  preliminary  prospectus,  final
prospectus,  summary prospectus,  amendment or supplement.  Such indemnity shall
remain in full force and effect  regardless of any  investigation  made by or on
behalf of the Company or any such  director,  officer,  participating  person or
controlling  person and shall  survive the transfer of such  securities  by such
Holder.
      (b) The Company shall agree, in connection with any registration statement
filed pursuant to Section 8 hereof, that the Company shall indemnify each Holder
selling  Common Stock  pursuant to such  registration  statement  and each other
person, if any, who controls such Holder within the meaning of Section 15 of the
Act or Section 20 of the  Exchange  Act,  against any losses,  claims,  damages,
liabilities  or  expenses,  joint or  several,  to which such  person may become
subject under the Act or  otherwise,  insofar as such losses,  claims,  damages,
liabilities or expenses (or actions or proceedings in respect thereof) arise out
of or are based upon (i) any untrue statement or alleged untrue statement of any
material  fact  contained  in  any  registration   statement  under  which  such
securities were  registered  under the Act, any  preliminary  prospectus,  final
prospectus or summary prospectus  contained therein, or any amendment thereof or
supplement thereto or any document  incorporated by referenced  therein, or (ii)
any omission or alleged omission to state therein a material fact required to be
stated  therein or  necessary  to make the  statements  therein not  misleading,
provided  that the  Company  shall not be liable in any such case to the  extent
that any such loss,  claim,  damage,  liability  or expense  arises out of or is
based upon an untrue  statement  or alleged  untrue  statement  or  omission  or
alleged   omission  made  in  reliance  upon  and  in  conformity  with  written
information  furnished  to the Company by the Holder for use in  preparation  of
such registration statement,  preliminary prospectus, final prospectus,  summary
prospectus, amendment or supplement.
      (c) If the  indemnification  provided for in Sections 10(a) or 10(b) above
is unavailable to an indemnified party in respect of any losses, claims, damages
or  liabilities  referred to therein,  then each  indemnifying  party in lieu of
indemnifying  such  indemnified  party thereunder shall contribute to the amount
paid or payable by such  indemnified  party as a result of such losses,  claims,
damages or  liabilities,  in such  proportion as is  appropriate  to reflect the
relative fault of the indemnifying  party on the one hand and of the indemnified
parties  on the other in  connection  with the  statements  or  omissions  which
resulted in such losses,  claims,  damages or liabilities,  as well as any other
relevant equitable considerations.  The relative fault of the indemnifying party
and of the indemnified  parties shall be determined by reference to, among other
things, whether the untrue or alleged untrue statement of a material fact or the
omission  to state a  material  fact  relates  to  information  supplied  by the
indemnifying  party, or by the indemnified  parties,  and the parties'  relative
intent,  knowledge,  access to information and opportunity to correct or prevent
such statement or omission.
      The Company and the Holder  agree that it would not be just and  equitable
if  contribution  pursuant to this  Section  10(c) were  determined  by pro rata
allocation or by any other method of allocation which does not take into account
the equitable considerations referred to in the immediately preceding paragraph.
The amount  paid or payable by an  indemnified  party as a result of the losses,
claims, damages and liabilities or actions in respect thereof referred to in the
immediately  preceding  paragraph  shall be deemed to  include,  subject  to the
limitations set forth above, any legal or other expenses  reasonably incurred by
such  indemnified  party in connection with  investigating or defending any such
action or claim.  No person guilty of fraudulent  misrepresentation  (within the
meaning  of  Section  11(f)  of  the  Securities   Act)  shall  be  entitled  to
contribution   from  any  person   who  was  not   guilty  of  such   fraudulent
misrepresentation.

11.   MISCELLANEOUS.
      (a)  Transfer  Taxes;   Expenses.   The  Holder  shall  pay  any  and  all
underwriters' discounts, brokerage fees, and transfer taxes incident to the sale
or  exercise  of this  Warrant  or the sale of the  underlying  shares  issuable
thereunder,  and shall pay the fees and  expenses  of any special  attorneys  or
accountants retained by it.
      (b) Notice. Any notice or other communication  required or permitted to be
given to the Company  shall be in writing and shall be  delivered  by  certified
mail with return  receipt or by federal  express or delivered in person  against
receipt, as follows:
                         Marketing Services Group, Inc.
                               333 Seventh Avenue
                            New York, New York 10001
                            Attention: Jeremy Barbera

      (c)  Governing  Law.  This Warrant  Certificate  shall be governed by, and
construed in accordance with, the laws of the State of Nevada, without reference
to the conflicts of laws.


<PAGE>



      IN WITNESS WHEREOF,  the Company has caused this Warrant Certificate to be
duly executed as of the date set forth below.
                                    MARKETING SERVICES GROUP, INC.



                                    By: /s/Jeremy Barbera
                                        -----------------
                                  Name: Jeremy Barbera
                                 Title: Chairman of the Board and Chief
                                        Executive Officer



Attest:
      Name:
      Title:


Date:  January 20, 2000


<PAGE>


                           FORM OF EXERCISE OF WARRANT


      The  undersigned  hereby  elects to  exercise  the  Warrant as to ________
shares of common stock covered thereby.

      Enclosed  herewith  is a  bank  or  certified  check  in the  amount  of
            $----------.

      Exercise of the Warrant shall be by cashless exercise.



Date:
                                          Name:
                                          Address:




                                          Signature Guarantor




                                                                    EXHIBIT 5.1



                                 April 14, 2000



Board of Directors
Marketing Services Group, Inc.
333 Seventh Avenue
New York, New York 10001

Gentlemen:

      At your request,  we have examined the Registration  Statement on Form S-3
(No. 333-33174) filed by Marketing Services Group, Inc. (the "Company") with the
Securities  and  Exchange  Commission  on  March  23,  2000  (the  "Registration
Statement")  in connection  with the  registration  under the  Securities Act of
1933, as amended (the "Act"),  of 6,130,000 shares (the "Initial Shares") of the
common stock, par value $.01 per share (the "Common Stock"), of the Company, and
the  abbreviated  Registration  Statement on Form S-3 filed by the Company today
pursuant to Rule 462(b) promulgated under the Act (the "Additional  Registration
Statement" and collectively with the Registration  Statement,  the "Registration
Statements") in connection with the registration of an additional  18,000 shares
of Common  Stock (the  "Additional  Shares"  and  collectively  with the Initial
Shares,  the  "Shares"),  by various  selling  stockholders  of the Company,  as
identified in greater detail in the Registration Statements.  In our capacity as
your  counsel on matters of Nevada law,  we are  familiar  with the  proceedings
taken  and  proposed  to  be  taken  by  the  Company  in  connection  with  the
authorization, issuance, and sale of the Shares.

      It is our opinion that the Shares have been duly authorized and, when sold
by the  respective  selling  stockholders,  will be legally and validly  issued,
fully paid and non-assessable.

      We  consent to the use of this  opinion as an exhibit to the  Registration
Statement  and  further  consent  to all  references  to us in the  Registration
Statements,  including  the  prospectus  constituting  a part  thereof,  and any
amendments thereto.



                                    Sincerely,

                                    McDONALD CARANO WILSON McCUNE
                                    BERGIN FRANKOVICH & HICKS LLP


                                    By:/s/ A. J. HICKS
                                       ---------------
                                       A.J. Hicks, Partner






                                                                   EXHIBIT 23.1


                       CONSENT OF INDEPENDENT ACCOUNTANTS

     We hereby consent to the  incorporation  by reference in this  Registration
Statement on Form S-3 of our report dated  September  24, 1999,  relating to the
financial  statements and financial  statement  schedule  appearing in Marketing
Services  Group,  Inc.'s  Annual Report on Form 10-K for the year ended June 30,
1999.  We also consent to the  incorporation  by reference in this  Registration
Statement of our reports dated March 12, 1999 and July 22, 1999, relating to the
financial  statements of Stevens-Knox & Associates,  Inc. and Affiliates and CMG
Direct  Corporation,  respectively,  which appear in Marketing  Services  Group,
Inc.'s  Current  Reports on Form 8-K/A filed on April 6, 1999 and July 29, 1999,
respectively. We also consent to the reference to us under the heading "Experts"
incorporated  by  reference  in  this  Registration  Statement  relating  to the
Company's Registration Statement on Form S-3 (Registration No. 333-33174).


                         /s/ PricewaterhouseCoopers LLP


New York, New York
April 14, 2000


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission