MARKETING SERVICES GROUP INC
8-K, 2000-02-29
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                     ---------------------------------------

                                    FORM 8-K


                             Current Report Pursuant
                          to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



                        Date of Report: February 24, 2000
                                        -----------------

                         MARKETING SERVICES GROUP, INC.
                         ------------------------------
               (Exact name of Registrant as specified in charter)


         Nevada                     0-16730               88-0085608
         ------                     -------               ----------
     (State or other              (Commission          (I.R.S. Employer
     jurisdiction of               File No.)          Identification No.)
     incorporation)



                               333 Seventh Avenue
                            New York, New York 10001
                            ------------------------
                    (Address of Principal Executive Offices)


                                  917/339/7100
                                  ------------
              (Registrant's telephone number, including area code)

<PAGE>

Item 5. Other
- -------------

On  February  24,  2000 we  commenced  the  closing  of a private  placement  of
securities  with  RGC   International   Investors,   LDC  and  Marshall  Capital
Management,  Inc., an affiliate of Credit Suisse First Boston,  in which we sold
an aggregate of 30,000 shares of Series E Convertible Preferred Stock, par value
$.01, and warrants to acquire  1,471,074 shares of common stock for an aggregate
purchase  price of  $30,000,000.  The  preferred  stock and warrants were issued
pursuant to Section 4(2) of the Securities Act of 1933, as amended, and Rule 506
promulgated thereunder.

The Preferred Stock is convertible at any time at $24.473 per share,  subject to
reset on August 18,  2000 if the market  price of our Common  Stock is lower and
subject to certain anti-dilution adjustments. The warrants are exercisable for a
period  of two  years  at an  exercise  price of  $28.551,  subject  to  certain
anti-dilution adjustments.  The closing price of our common stock on the date of
issuance was $23.625.

The Company's  press  release  announcing  the sale of the  preferred  stock and
warrants as well as the Securities Purchase Agreement,  dated February 18, 2000,
by and among the Company, RGC International  Investors, LDC and Marshall Capital
Management,  Inc., the  Certificate  of  Designation  for the Series E Preferred
Stock, the Registration  Rights Agreement and the Warrants are filed as exhibits
to this Current Report on Form 8-K. This summary  description of the transaction
is qualified in its  entirety by  reference to the  documents  filed as exhibits
hereto.


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits
- ---------------------------------------------------------------------------

(a)   Exhibits:

          3.1   Amended and Restated Articles of Incorporation (a)
          3.2   Certificate of Amendment to the Amended and Restated Articles
                of Incorporation of the Company (a)
          3.3   Certificate of Amendment to the Articles of Incorporation  for
                change of name to All-Comm Media Corporation (b)
          3.4   Certificate  of  Amendment  of Articles of  Incorporation  for
                increase in number of authorized  shares to  36,300,000 total(c)
          3.5   Certificate of Amendment of Articles of Incorporation for change
                of name to Marketing Services Group, Inc. (d)
          3.6   Certificate  of  Amendment  of Articles of  Incorporation  for
                increase in number of authorized  shares to  75,150,000 total(e)
          3.7   The  Amended  Certificate  of  Designation,   Preferences  and
                Relative,  Participating and Optional and Other Special Rights
                of  Preferred  Stock  and   Qualifications,   Limitations  and
                Restrictions  Thereof for the Series D  Convertible  Preferred
                Stock (f)
          3.8   Certificate of Designation, Preferences, and Rights of Series E
                Convertible Preferred Stock of Marketing Services Group, Inc.(g)
          4.1   Warrant Agreement between Marketing Services Group, Inc. and
                Marshall Capital Management, Inc.
          4.2   Warrant Agreement between Marketing Service Group, Inc. and RCG
                International Investors, LDC
          4.3   Registration Rights Agreement,  dated as of February 18, 2000,
                by and among the Company, RGC International Investors, LDC and
                Marshall Capital Management, Inc.
         10.1   Securities  Purchase  Agreement dated as of February 18, 2000,
                by and among the Company, RGC International Investors, LDC and
                Marshall Capital Management, Inc.
         20.1   Press Release dated February 25, 2000


(a)  Incorporated by reference from the Company's Registration Statement on Form
     S-4, Registration Statement No. 33-45192

(b)  Incorporated  by  reference  to the  Company's  Report on Form 10-K for the
     fiscal year ended June 30, 1995

(c)  Incorporated  by reference to the Company's  Report on Form 10-K dated June
     30, 1996

(d)  Incorporated  by reference to the  Company's  Report on Form 10-KSB for the
     fiscal year ended June 30, 1997

(e)   Incorporated  by reference to the Company's  Report on Form 10-KSB for the
      fiscal year ended June 30, 1998

(f)  Incorporated by reference to the Company's Report on Form 8-K dated January
     13, 1996


<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                    MARKETING SERVICES GROUP, INC.

Date: February 28, 2000             By: /s/ Cindy H. Hill
      -----------------                 --------------------------
                                 Title: Chief Accounting Officer




                                                                  Exhibit 3.8




                                 CERTIFICATE OF
                      DESIGNATIONS, PREFERENCES, AND RIGHTS

                                       of

                      SERIES E CONVERTIBLE PREFERRED STOCK

                                       of

                         MARKETING SERVICES GROUP, INC.

                       (Pursuant to Section 78.1955 of the
                         Nevada General Corporation Law)



            MARKETING SERVICES GROUP, INC., a corporation organized and existing
under the Nevada General Corporation Law (the  "Corporation"),  hereby certifies
that the  following  resolutions  were  adopted by the Board of Directors of the
Corporation on February 18, 2000 pursuant to authority of the Board of Directors
as required by Section 78.1955 of the Nevada General Corporation Law:

            RESOLVED,  that pursuant to the  authority  granted to and vested in
the Board of  Directors of this  Corporation  (the "Board of  Directors"  or the
"Board") in accordance with the provisions of its Articles of Incorporation, the
Board of Directors hereby  authorizes a series of the  Corporation's  previously
authorized  Preferred Stock,  par value $.01 per share (the "Preferred  Stock"),
and hereby states the designation  and number of shares,  and fixes the relative
rights, preferences, privileges, powers and restrictions thereof as follows:

            Series E Convertible Preferred Stock:


                          I.   DESIGNATION AND AMOUNT

            The  designation of this series,  which consists of 30,000 shares of
Preferred  Stock,  is  Series E  Convertible  Preferred  Stock  (the  "Series  E
Preferred  Stock") and the stated value shall be One Thousand  Dollars  ($1,000)
per share (the "Stated Value").


                         II.   RANK

            The  Series  E   Preferred   Stock  shall  rank  (i)  prior  to  the
Corporation's common stock, par value $.01 per share (the "Common Stock");  (ii)
prior to any class or  series  of  capital  stock of the  Corporation  hereafter
created  (unless,  with the consent of the  holders of Series E Preferred  Stock
obtained in accordance  with Article IX hereof,  such class or series of capital
stock specifically,  by its terms, ranks senior to or pari passu with the Series
E Preferred Stock)  (collectively,  with the Common Stock, "Junior Securities");
(iii) pari passu  with any class or series of capital  stock of the  Corporation
hereafter  created (with the consent of the holders of Series E Preferred  Stock
obtained in  accordance  with Article IX hereof)  specifically  ranking,  by its
terms,  on parity with the Series E Preferred  Stock ("Pari Passu  Securities");
and (iv)  junior  to any class or series  of  capital  stock of the  Corporation
hereafter  created (with the consent of the holders of Series E Preferred  Stock
obtained in  accordance  with Article IX hereof)  specifically  ranking,  by its
terms,  senior to the Series E Preferred  Stock ("Senior  Securities"),  in each
case as to distribution of assets upon liquidation, dissolution or winding up of
the Corporation, whether voluntary or involuntary.


                        III.   DIVIDENDS

            The Series E  Preferred  Stock shall not bear any  dividends.  In no
event, so long as any Series E Preferred Stock shall remain  outstanding,  shall
any dividend  whatsoever be declared or paid upon, nor shall any distribution be
made upon, any Junior  Securities,  nor shall any shares of Junior Securities be
purchased or redeemed by the Corporation nor shall any moneys be paid to or made
available  for a sinking  fund for the  purchase  or  redemption  of any  Junior
Securities (other than a distribution of Junior  Securities),  without,  in each
such case, the written  consent of the holders of at least  two-thirds  (2/3) of
the outstanding shares of Series E Preferred Stock, voting together as a class.


                         IV.   LIQUIDATION PREFERENCE



<PAGE>


            A. Liquidation  Event. If the Corporation shall commence a voluntary
case under the Federal  bankruptcy laws or any other applicable Federal or State
bankruptcy,  insolvency  or similar law, or consent to the entry of an order for
relief in an involuntary case under any law or to the appointment of a receiver,
liquidator,   assignee,  custodian,  trustee,  sequestrator  (or  other  similar
official) of the Corporation or of any substantial part of its property, or make
an  assignment  for the  benefit  of its  creditors,  or  admit in  writing  its
inability to pay its debts generally as they become due, or if a decree or order
for  relief in  respect of the  Corporation  shall be entered by a court  having
jurisdiction in the premises in an involuntary case under the Federal bankruptcy
laws or any other applicable Federal or state bankruptcy,  insolvency or similar
law resulting in the appointment of a receiver, liquidator, assignee, custodian,
trustee,  sequestrator (or other similar  official) of the Corporation or of any
substantial  part of its property,  or ordering the winding up or liquidation of
its affairs,  and any such decree or order shall be unstayed and in effect for a
period of thirty (30)  consecutive  days and, on account of any such event,  the
Corporation  shall liquidate,  dissolve or wind up, or if the Corporation  shall
otherwise  liquidate,  dissolve or wind up (each such event being  considered  a
"Liquidation Event"), no distribution shall be made to the holders of any shares
of  capital  stock  of the  Corporation  (other  than  Senior  Securities)  upon
liquidation,  dissolution  or winding up unless  prior  thereto,  the holders of
shares of Series E Preferred  Stock,  subject to Article VI, shall have received
the  Liquidation  Preference  (as defined in Article  IV.C) with respect to each
share.  If upon the  occurrence  of a  Liquidation  Event,  the assets and funds
available for distribution among the holders of the Series E Preferred Stock and
holders of Pari Passu Securities  (including any dividends or distribution  paid
on any Pari Passu  Securities  after the date of filing of this  Certificate  of
Designation)  shall be insufficient to permit the payment to such holders of the
preferential  amounts payable  thereon,  then the entire assets and funds of the
Corporation  legally  available for distribution to the Series E Preferred Stock
and the Pari Passu Securities shall be distributed  ratably among such shares in
proportion  to the ratio that the  Liquidation  Preference  payable on each such
share bears to the aggregate liquidation  preference payable on all such shares.
Any  prior  dividends  or  distribution  made  after  the date of filing of this
Certificate of Designation shall offset,  dollar for dollar,  the amount payable
to the class or series to which such distribution was made.

            B.  Certain  Acts  Deemed  Liquidation  Event.  At the option of any
holder of Series E Preferred Stock,  the sale,  conveyance or disposition of all
or substantially  all of the assets of the Corporation,  the effectuation by the
Corporation  of a transaction  or series of related  transactions  in which more
than  50% of the  voting  power  of  the  Corporation  is  disposed  of,  or the
consolidation,  merger or other business  combination of the Corporation with or
into any other Person (as defined below) or Persons when the  Corporation is not
the survivor  shall either:  (i) be deemed to be a  liquidation,  dissolution or
winding  up of the  Corporation  pursuant  to  which  the  Corporation  shall be
required  to  distribute  upon  consummation  of  and  as a  condition  to  such
transaction an amount equal to 120% of the  Liquidation  Preference with respect
to each  outstanding  share of  Series  E  Preferred  Stock  or (ii) be  treated
pursuant  to  Article  VI.C(b)  hereof.  "Person"  shall  mean  any  individual,
corporation, limited liability company, partnership, association, trust or other
entity or organization.



<PAGE>


            C. Liquidation  Preference.  For purposes  hereof,  the "Liquidation
Preference"  with respect to a share of the Series E Preferred  Stock shall mean
an amount equal to the sum of (i) the Stated  Value  thereof plus (ii) an amount
(the "Premium Amount") equal to five percent (5%) per annum of such Stated Value
for the period beginning on the date of issuance of the Series E Preferred Stock
(the "Issue  Date") and ending on the date of final  distribution  to the holder
thereof  (prorated for any portion of such period);  provided that, in the event
that the Closing Bid Price (as defined in Article  VI.B) of the Common  Stock at
any time falls below  $12.236  (subject to adjustment  for stock  splits,  stock
dividends and similar amounts) (the "Floor Price"),  the Premium Amount shall be
increased to ten percent (10%) per annum for each day that the Closing Bid Price
is less than the Floor Price,  plus (iii) all  Conversion  Default  Payments (as
defined in Article VI.E below), Delivery Default Payments (as defined in Article
VI.D below) and any other  amounts owed to such holder  pursuant to Section 2(c)
of the Registration Rights Agreement. The liquidation preference with respect to
any  Pari  Passu  Securities  shall  be as  set  forth  in  the  Certificate  of
Designation filed in respect thereof.


                                V.   REDEMPTION

            A.    Mandatory Redemption.  If any of the following events (each,
                  a "Mandatory Redemption Event") shall occur:

                  (i) The  Corporation (a) fails to issue shares of Common Stock
to the holders of Series E Preferred Stock upon exercise by the holders of their
conversion   rights  in  accordance  with  the  terms  of  this  Certificate  of
Designation  (for a period of at least sixty (60) days if such failure is solely
as a result of the  circumstances  governed by the second  paragraph  of Article
VI.E  below  and the  Corporation  is using  its best  efforts  to  authorize  a
sufficient  number of shares of Common Stock as soon as practicable),  (b) fails
to transfer or to cause its  transfer  agent to transfer  (electronically  or in
certificated  form) any  certificate  for shares of Common  Stock  issued to the
holders upon  conversion of the Series E Preferred Stock as and when required by
this Certificate of Designation or the Registration  Rights Agreement,  dated as
of February 18, 2000,  by and among the  Corporation  and the other  signatories
thereto  (the  "Registration  Rights  Agreement"),   (c)  fails  to  remove  any
restrictive  legend (or to withdraw any stop  transfer  instructions  in respect
thereof) on any  certificate or any shares of Common Stock issued to the holders
of Series E Preferred  Stock upon  conversion of the Series E Preferred Stock as
and when required by this  Certificate of Designation,  the Securities  Purchase
Agreement  dated as of February 18, 2000, by and between the Corporation and the
other signatories thereto (the "Purchase  Agreement") or the Registration Rights
Agreement,  or (d) fails to fulfill its  obligations  pursuant to Sections 4(c),
4(e),  4(h),  4(i),  4(j)  or  5  of  the  Purchase   Agreement  (or  makes  any
announcement,  statement  or  threat  that it  does  not  intend  to  honor  the
obligations  described in this  paragraph)  and any such failure shall  continue
uncured (or any  announcement,  statement or threat not to honor its obligations
shall not be rescinded in writing) for ten (10) days after the Corporation shall
have been notified thereof in writing by any holder of Series E Preferred Stock;



<PAGE>


                  (ii) The Corporation  fails to obtain  effectiveness  with the
Securities and Exchange  Commission (the "SEC"),  prior to June 18, 2000, of the
Registration  Statement (as defined in the Registration  Rights  Agreement,  the
"Registration  Statement")  required to be filed pursuant to Section 2(a) of the
Registration  Rights  Agreement,  or fails to obtain  the  effectiveness  of any
additional Registration Statement (required to be filed pursuant to Section 3(b)
of  the  Registration  Rights  Agreement)  within  sixty  (60)  days  after  the
Registration Trigger Date (as defined in the Registration Rights Agreement),  or
any such Registration Statement,  after its initial effectiveness and during the
Registration Period (as defined in the Registration Rights Agreement), lapses in
effect  or  sales  of all of  the  Registrable  Securities  (as  defined  in the
Registration Rights Agreement, the "Registrable Securities") otherwise cannot be
made  thereunder  (whether  by reason of the  Corporation's  failure to amend or
supplement the prospectus  included  therein in accordance with the Registration
Rights  Agreement,  the Corporation=s  failure to file and obtain  effectiveness
with  the SEC of an  additional  Registration  Statement  required  to be  filed
pursuant to Section 3(b) of the Registration  Rights Agreement or otherwise) for
more than  forty-five  (45)  consecutive  calendar  days or more than sixty (60)
calendar days in any twelve (12) month period after such Registration  Statement
becomes effective;

                  (iii) The  Corporation  or any  subsidiary of the  Corporation
shall make an assignment  for the benefit of creditors,  or apply for or consent
to the  appointment of a receiver or trustee for it or for all or  substantially
all of its property or business;  or such a receiver or trustee shall  otherwise
be appointed;

                  (iv)  Bankruptcy,  insolvency,  reorganization  or liquidation
proceedings or other  proceedings for relief under any bankruptcy law or any law
for the relief of debtors shall be instituted by or against the  Corporation  or
any subsidiary of the Corporation;

                  (v) The Corporation  shall fail to maintain the listing of the
Common  Stock on the Nasdaq  National  Market  ("Nasdaq"),  the Nasdaq  SmallCap
Market ("Nasdaq SmallCap"), the New York Stock Exchange ("NYSE") or the American
Stock Exchange ("AMEX"),



<PAGE>


then,  upon  the  occurrence  and  during  the  continuation  of  any  Mandatory
Redemption  Event  specified in  subparagraphs  (i), (ii) or (v), each holder of
Series E  Preferred  Stock  shall  have the  right,  only with  respect  to such
holder=s shares of Series E Preferred Stock,  exercisable by delivery of written
notice (the "Mandatory  Redemption Notice") to the Corporation of such Mandatory
Redemption  Event,  or upon the  occurrence  of any Mandatory  Redemption  Event
specified in subparagraphs  (iii) or (iv), the then outstanding shares of Series
E Preferred Stock shall become immediately  redeemable and the Corporation shall
purchase each  holder=s  outstanding  shares of Series E Preferred  Stock for an
amount per share equal to the greater of (1) 120%  multiplied  by the sum of (a)
the Stated  Value of the shares to be redeemed  plus (b) an amount  equal to the
Premium Amount  multiplied by such Stated Value for the period  beginning on the
Issue Date and ending on the date of payment of the Mandatory  Redemption Amount
(the "Mandatory  Redemption Date") plus (c) all Conversion  Default Payments (as
defined in Article VI.E below), Delivery Default Payments (as defined in Article
VI.D below) and any other  amounts owed to such holder  pursuant to Section 2(c)
of the Registration  Rights Agreement,  and (2) the "parity value" of the shares
to be redeemed, where parity value means the product of (a) the number of shares
of Common Stock  issuable  upon  conversion of such shares of Series E Preferred
Stock in  accordance  with  Article VI,  without  regard to any  limitations  on
conversion, below multiplied by (b) the highest Closing Price (as defined below)
for the Common Stock during the period beginning on the date of first occurrence
of the  Mandatory  Redemption  Event and ending  one day prior to the  Mandatory
Redemption Date (the greater of such amounts being referred to as the "Mandatory
Redemption Amount").  "Closing Price," as of any date, means the last sale price
of the Common Stock on the Nasdaq as reported by Bloomberg  Financial Markets or
an equivalent  reliable  reporting service mutually  acceptable to and hereafter
designated by the holders of at least two-thirds (2/3) of the shares of Series E
Preferred  Stock  and the  Corporation  ("Bloomberg")  or,  if Nasdaq is not the
principal trading market for such security, the last sale price of such security
on the principal  securities  exchange or trading  market where such security is
listed or traded as reported by Bloomberg, or if the foregoing do not apply, the
last  sale  price  of  such  security  in  the  over-the-counter  market  on the
electronic bulletin board for such security as reported by Bloomberg,  or, if no
last sale price of such security is available in the over-the-counter  market on
the  electronic  bulletin  board for such  security  or in any of the  foregoing
manners,  the average of the bid prices of any market  makers for such  security
that are listed in the "pink sheets" by the National  Quotation Bureau,  Inc. If
the Closing  Price cannot be  calculated  for such  security on such date in the
manner  provided  above,  the Closing  Price  shall be the fair market  value as
mutually  determined by the Corporation  and the holders of at least  two-thirds
(2/3) of the shares of Series E Preferred Stock for which the calculation of the
Closing Price is required.

            B. Trading Market Redemption. If the Series E Preferred Stock ceases
to be  convertible  by any holder as a result of the  limitations  described  in
Article VI.A(b) below (a "Trading Market Redemption Event"), and the Corporation
has not,  prior to, or within  thirty  (30) days of, the date that such  Trading
Market  Redemption  Event  arises,  (i)  obtained the  Stockholder  Approval (as
defined in Article VI.A(c)) or (ii) eliminated any prohibitions under applicable
law or the rules or regulations  of any stock  exchange,  interdealer  quotation
system  or  other  self-regulatory   organization  with  jurisdiction  over  the
Corporation  or any of its  securities  on the  Corporation=s  ability  to issue
shares of Common  Stock in excess of the  Maximum  Share  Amount (as  defined in
Article VI.A(c)),  then the Corporation shall be obligated to redeem immediately
all of the then  outstanding  Series E Preferred  Stock, in accordance with this
Article V.B. An irrevocable  redemption  notice (the "Trading Market  Redemption
Notice") shall be delivered  promptly to the holders of Series E Preferred Stock
at their  registered  address  appearing on the records of the  Corporation  and
shall state (i) that the Maximum  Share Amount (as defined in Article  VI.A) has
been  issued upon  conversion  of the Series E  Preferred  Stock,  (ii) that the
Corporation  is  obligated to redeem all of the  outstanding  Series E Preferred
Stock and (iii) the Mandatory Redemption Date, which shall be a date within five
(5)  business  days  of the  earlier  of (a)  the  date  of the  Trading  Market
Redemption Notice or (b) the date on which the holders of the Series E Preferred
Stock notify the  Corporation of the  occurrence of a Trading Market  Redemption
Event. On the Mandatory  Redemption Date, the Corporation  shall make payment of
the Mandatory Redemption Amount (as defined in Article V.A above) in cash.

            C.  Failure to Pay  Redemption  Amounts.  In the case of a Mandatory
Redemption  Event,  if the  Corporation  fails to pay the  Mandatory  Redemption
Amount,  within five (5) business days of written notice that such amount is due
and payable,  then (assuming there are sufficient authorized shares) in addition
to all other available  remedies,  each holder of Series E Preferred Stock shall
have the right at any time, so long as the Mandatory Redemption Event continues,
to require the  Corporation,  upon  written  notice,  to  immediately  issue (in
accordance  with and  subject to the terms of Article VI below),  in lieu of the
Mandatory  Redemption  Amount,  the  number of  shares  of  Common  Stock of the
Corporation equal to such applicable redemption amount divided by any Conversion
Price (as  defined  below),  as chosen in the sole  discretion  of the holder of
Series E Preferred  Stock,  in effect from the date of the Mandatory  Redemption
Event until the date such holder elects to exercise its rights  pursuant to this
Article V.E.


<PAGE>



                 VI.   CONVERSION AT THE OPTION OF THE HOLDER

            A.    Optional Conversion

                  (a)  Conversion  Amount.  Each  holder  of  shares of Series E
Preferred  Stock  may,  at its  option at any time and from  time to time,  upon
surrender  of the  certificates  therefor,  convert  any or all of its shares of
Series E  Preferred  Stock into Common  Stock as set forth  below (an  "Optional
Conversion").  Each share of Series E Preferred Stock shall be convertible  into
such  number of fully  paid and  nonassessable  shares  of Common  Stock as such
Common Stock exists on the Issue Date,  or any other shares of capital  stock or
other  securities of the Corporation  into which such Common Stock is thereafter
changed or  reclassified,  as is  determined  by dividing (1) the sum of (a) the
Stated  Value  thereof  plus (b) the Premium  Amount  multiplied  by such Stated
Value, by (2) the then effective Conversion Price (as defined below);  provided,
however,  that in no event (other than pursuant to the Automatic  Conversion (as
defined in Article VII)) shall a holder of shares of Series E Preferred Stock be
entitled  to convert  any such  shares in excess of that  number of shares  upon
conversion  of  which  the sum of (x) the  number  of  shares  of  Common  Stock
beneficially owned by the holder (other than shares of Common Stock which may be
deemed  beneficially  owned through the ownership of the unconverted  portion of
the shares of Series E Preferred Stock or the unexercised or unconverted portion
of any other securities of the Corporation (including,  without limitation,  the
warrants issued by the Corporation pursuant to the Securities Purchase Agreement
(the "Warrants")) subject to a limitation on conversion or exercise analogous to
the limitations  contained  herein) and (y) the number of shares of Common Stock
issuable  upon the  conversion  of the shares of Series E  Preferred  Stock with
respect to which the  determination  of this proviso is being made, would result
in beneficial  ownership by a holder of more than 4.9% of the outstanding shares
of Common  Stock.  For  purposes  of the  proviso to the  immediately  preceding
sentence,  beneficial  ownership  shall be determined in accordance with Section
13(d) of the Securities  Exchange Act of 1934, as amended,  and Regulation 13D-G
thereunder, except as otherwise provided in clause (x) of such proviso.




<PAGE>


                  (b) Trading Market  Limitation.  Unless the Corporation either
(i) is  permitted  by the  applicable  rules and  regulations  of the  principal
securities  market  on which  the  Common  Stock is listed or traded or (ii) has
obtained  approval of the  issuance of the Common  Stock upon  conversion  of or
otherwise pursuant to the Series E Preferred Stock in accordance with applicable
law and the rules and regulations of any stock exchange,  interdealer  quotation
system  or  other  self-regulatory   organization  with  jurisdiction  over  the
Corporation or any of its securities (the "Stockholder  Approval"),  in no event
shall the total number of shares of Common Stock  issued upon  conversion  of or
otherwise  pursuant to the Series E  Preferred  Stock  (including  any shares of
capital  stock or  rights  to  acquire  shares of  capital  stock  issued by the
Corporation  which are aggregated or integrated  with the Common Stock issued or
issuable  upon  conversion  of or  otherwise  pursuant to the Series E Preferred
Stock for purposes of any such rule or regulation)  exceed the maximum number of
shares of Common Stock that the Corporation can so issue pursuant to any rule of
the principal United States  securities  market on which the Common Stock trades
(including  Rule 4460 of the Nasdaq or any successor  rule)(the  "Maximum  Share
Amount")  which, as of the Issue Date,  shall be 5,423,195  (19.99% of the total
shares of Common  Stock  outstanding  on the Issue  Date),  subject to equitable
adjustments from time to time for stock splits,  stock dividends,  combinations,
capital  reorganizations  and  similar  events  relating  to  the  Common  Stock
occurring  after  the  Issue  Date.  With  respect  to each  holder  of Series E
Preferred  Stock, the Maximum Share Amount shall refer to such holder=s pro rata
share thereof  determined in accordance  with Article X below. In the event that
the sum of (x) the aggregate  number of shares of Common Stock  actually  issued
upon conversion of or otherwise  pursuant to the outstanding  Series E Preferred
Stock  plus (y) the  aggregate  number of shares of  Common  Stock  that  remain
issuable  upon  conversion  of or  otherwise  pursuant to the Series E Preferred
Stock at the then effective  Conversion  Price,  represents at least one hundred
percent  (100%) of the  Maximum  Share  Amount  (the  "Triggering  Event"),  the
Corporation  will use its best efforts to seek and obtain  Stockholder  Approval
(or obtain such other  relief as will allow  conversions  hereunder in excess of
the Maximum Share Amount) as soon as practicable following the Triggering Event.



<PAGE>


            B.  Conversion  Price.  The  "Conversion  Price"  shall  be  $24.47;
provided,  however,  that if the average of the Closing Bid Prices of the Common
Stock for the ten (10) Trading Day (as defined  below)  period  ending on August
18,  2000 (the  "Adjusted  Conversion  Price")  is less than the then  effective
Conversion  Price,  the  Conversion  Price shall equal the  Adjusted  Conversion
Price;  provided,  further,  however, that (x) if the Registration Statement (as
defined in the Registration  Rights Agreement)  required to be filed pursuant to
Section  2(a)  of the  Registration  Rights  Agreement  has  not  been  declared
effective by the SEC prior to the tenth (10th) Trading Day immediately preceding
August  18,  2000  or  (y)  such   Registration   Statement  after  its  initial
effectiveness lapses in effect or sales of all of the Registrable Securities (as
defined  in  the  Registration  Rights  Agreement)   otherwise  cannot  be  made
thereunder at any time during the period in which the Adjusted  Conversion Price
is calculated,  whether by reason of the  Corporation=s  failure or inability to
amend or  supplement  the  prospectus  (the  "Prospectus")  included  therein in
accordance  with the  Registration  Rights  Agreement or  otherwise,  after such
Registration Statement becomes effective (including,  without limitation, during
an Allowed Delay (as defined in Section 3(f) of the  Registration  Statement) or
during an  Underwriters=  Lock-Up  Period (as  defined  in  Section  4(f) of the
Registration  Rights Agreement),  then the Adjusted Conversion Price shall equal
the lowest  average of the Closing Bid Prices of the Common Stock during any ten
(10)  consecutive  Trading Day period  beginning on the tenth (10th) Trading Day
immediately preceding August 18, 2000 and ending on the tenth (10th) Trading Day
following  (i) in the case of an event  described in clause (x) of this proviso,
the date on which the Registration  Statement is declared effective,  or (ii) in
the case of an event described in clause (y) of this proviso,  the date on which
the Holder is first notified that sales of all of the Registrable Securities may
again be made under the Prospectus; provided, further, however, that in no event
shall the Adjusted  Conversion Price be less than the Floor Price (as defined in
Article IV.C). The then effective Conversion Price shall be adjusted,  if lower,
to the Reset  Price (as  defined  below) in the event that either (i) there is a
public  announcement that the proposed  transaction  between the Corporation and
Grizzard  Advertising  Incorporated  has  been  abandoned,  terminated  or  will
otherwise not be consummated (a "Grizzard  Announcement") or (ii) (A) the number
of shares of Common Stock  issuable  upon  exercise of that  certain  warrant to
purchase  Common Stock of the Corporation at an exercise price of $.01 per share
which was issued to General  Electric Capital  Corporation  ("GECC") on December
24, 1997, as amended on May 17, 1999 and August 30, 1999 (as amended,  the "GECC
Warrant") is not adjusted to be zero (0) upon  delivery to GECC of the Company=s
audited consolidated  statement of income for the year ended June 30, 2001 on or
before  October 31, 2001  pursuant to the terms of the GECC  Warrant and (B) the
GECC Warrant is not replaced with a warrant to purchase 300,000 shares of Common
Stock at an  exercise  price equal to  one-third  of the  offering  price of the
Common Stock offered in a Qualified  Secondary  Offering (as defined in the GECC
Warrant) or a Qualified Private Placement (as defined in the GECC Warrant) which
is consummated on or before April 30, 2000, as such date may be extended by GECC
and the  Corporation.  The AReset  Price@ shall equal the average of the Closing
Bid Prices of the Common Stock for the ten (10)  consecutive  Trading Day period
beginning on (x) the Trading Day immediately following a Grizzard  Announcement,
in the case of an event  described in clause (i) above, or (y) the first Trading
Day of the Exercise  Period (as defined in the GECC  Warrant) in the case of the
failure to occur of the events  described in clauses  (ii)(A) and (ii)(B) above.
"Closing  Bid Price"  means,  for any  security as of any date,  the closing bid
price on Nasdaq as  reported  by  Bloomberg  or, if Nasdaq is not the  principal
trading market for such security,  the closing bid price of such security on the
principal securities exchange or trading market where such security is listed or
traded as reported by Bloomberg,  or if the foregoing do not apply,  the closing
bid price of such  security  in the  over-the-counter  market on the  electronic
bulletin board for such security as reported by Bloomberg, or, if no closing bid
price of such  security  is  available  in the  over-the-counter  market  on the
electronic  bulletin board for such security or in any of the foregoing manners,
the average of the bid prices of any market  makers for such  security  that are
listed in the "pink  sheets"  by the  National  Quotation  Bureau,  Inc.  If the
Closing Bid Price  cannot be  calculated  for such  security on such date in the
manner provided  above,  the Closing Bid Price shall be the fair market value as
mutually  determined by the Corporation  and the holders of at least  two-thirds
(2/3) of the then outstanding shares of Series E Preferred Stock being converted
for which the  calculation  of the  Closing  Bid Price is  required  in order to
determine the Conversion Price of such Series E Preferred  Stock.  "Trading Day"
shall mean any day on which the Common Stock is traded for any period on Nasdaq,
or on the principal  securities exchange or other securities market on which the
Common Stock is then being traded.

            C.  Adjustments to Conversion  Price.  The Conversion Price shall be
subject to the following provisions:



<PAGE>


                  (a) Adjustment to Conversion  Price Due to Stock Split,  Stock
Dividend,  Etc.  If at any time when  Series E  Preferred  Stock is  issued  and
outstanding,  the number of  outstanding  shares of Common Stock is increased or
decreased  by a stock  split,  stock  dividend,  combination,  reclassification,
rights  offering  below the Trading  Price (as defined  below) to all holders of
Common  Stock  or  other  similar  event,  then the  Conversion  Price  shall be
calculated  giving  appropriate  effect  to the  stock  split,  stock  dividend,
combination,  reclassification  or  other  similar  event.  In such  event,  the
Corporation  shall  notify the  Transfer  Agent of such  change on or before the
effective  date  thereof.  "Trading  Price,"  which  shall be measured as of the
record date in respect of the rights offering, means (i) the average of the last
reported  sale  prices for the shares of Common  Stock on Nasdaq as  reported by
Bloomberg,  as applicable,  for the five (5) Trading Days immediately  preceding
such date, or (ii) if Nasdaq is not the principal  trading market for the shares
of Common  Stock,  the average of the last reported sale prices on the principal
trading  market  for the Common  Stock  during the same  period as  reported  by
Bloomberg,  or (iii) if market value cannot be calculated as of such date on any
of the  foregoing  bases,  the Trading  Price shall be the fair market  value as
reasonably  determined  in good  faith  by (a) the  Board  of  Directors  of the
Corporation or, (b) at the option of the holders of at least two-thirds (2/3) of
the outstanding  Series E Preferred  Stock by an independent  investment bank of
nationally  recognized  standing in the valuation of  businesses  similar to the
business of the Corporation.

                  (b) Adjustment Due to Merger,  Consolidation,  Etc. If, at any
time when Series E Preferred  Stock is issued and  outstanding  and prior to the
conversion  of all  Series  E  Preferred  Stock,  there  shall  be  any  merger,
consolidation,  exchange of shares, recapitalization,  reorganization,  or other
similar  event,  as a result of which shares of Common Stock of the  Corporation
shall be changed into the same or a different  number of shares of another class
or classes of stock or securities of the  Corporation or another  entity,  or in
case of any sale or conveyance of all or substantially  all of the assets of the
Corporation other than in connection with a plan of complete  liquidation of the
Corporation  (each,  a "Change of  Control  Transaction"),  then the  holders of
Series E  Preferred  Stock  shall  thereafter  have the  right to  receive  upon
conversion  of the Series E Preferred  Stock,  upon the basis and upon the terms
and  conditions  specified  herein  and in lieu of the  shares of  Common  Stock
immediately  theretofore  issuable upon  conversion,  such stock,  securities or
assets which the holders of Series E Preferred Stock would have been entitled to
receive in such  transaction  had the Series E Preferred Stock been converted in
full immediately prior to such transaction (without regard to any limitations on
conversion contained herein), and in any such case appropriate  provisions shall
be made with  respect  to the rights and  interests  of the  holders of Series E
Preferred  Stock to the end  that  the  provisions  hereof  (including,  without
limitation,  provisions for adjustment of the Conversion Price and of the number
of shares of Common Stock  issuable  upon  conversion  of the Series E Preferred
Stock)  shall  thereafter  be  applicable,  as nearly as may be  practicable  in
relation to any securities or assets thereafter  deliverable upon the conversion
of Series E Preferred  Stock.  The Corporation  shall not effect any transaction
described  in this  subsection  (b)  unless  (a) it first  gives,  to the extent
practical,  thirty  (30) days' prior  written  notice (but in any event at least
fifteen  (15)  business  days prior  written  notice) of the record  date of the
special meeting of stockholders to approve,  or if there is no such record date,
the consummation of, such Change of Control  Transaction  (during which time the
holders of Series E  Preferred  Stock  shall be entitled to convert the Series E
Preferred Stock) and (b) the resulting successor or acquiring entity (if not the
Corporation) and, if an entity different from the successor or acquiring entity,
the entity  whose  capital  stock or assets the holders of the Common  Stock are
entitled to receive as a result of such Change of Control  Transaction,  assumes
by  written  instrument  the  obligations  of this  Certificate  of  Designation
(including this subsection  (b)). The above  provisions shall similarly apply to
successive consolidations, mergers, sales, transfers or share exchanges.



<PAGE>


                  (c) Adjustment Due to Distribution. Subject to Article III, if
the Corporation  shall declare or make any distribution of its assets (or rights
to  acquire  its  assets)  to  holders  of  Common  Stock as a  dividend,  stock
repurchase,  by way of return of capital or otherwise (including any dividend or
distribution to the  Corporation's  shareholders in cash or shares (or rights to
acquire  shares)  of  capital  stock of a  subsidiary  (i.e.,  a  spin-off))  (a
"Distribution"), then the holders of Series E Preferred Stock shall be entitled,
upon any  conversion  of shares of Series E  Preferred  Stock  after the date of
record for determining  shareholders  entitled to such Distribution,  to receive
the  amount of such  assets  which  would have been  payable to the holder  with
respect to the shares of Common Stock  issuable  upon such  conversion  had such
holder been the holder of such shares of Common Stock on the record date for the
determination of shareholders entitled to such Distribution.

                  (d)  Purchase  Rights.  Subject to Article III, if at any time
when any Series E Preferred  Stock is issued and  outstanding,  the  Corporation
issues  any  convertible  securities  or rights  to  purchase  stock,  warrants,
securities  or other  property  (the  "Purchase  Rights") pro rata to the record
holders of any class of Common  Stock,  then the  holders of Series E  Preferred
Stock will be entitled to acquire,  upon the terms  applicable  to such Purchase
Rights,  the aggregate  Purchase Rights which such holder could have acquired if
such  holder  had held the  number of shares of  Common  Stock  acquirable  upon
complete  conversion  of the Series E  Preferred  Stock  (without  regard to any
limitations on conversion contained herein) immediately before the date on which
a record is taken for the grant,  issuance or sale of such Purchase Rights,  or,
if no such  record is taken,  the date as of which the record  holders of Common
Stock are to be determined for the grant, issue or sale of such Purchase Rights.

                  (e)  Antidilution  Provisions.  The Conversion  Price shall be
subject to adjustment from time to time as provided below:

                         (i) Adjustment of Conversion  Price.
If and whenever on or after the Issue Date,  the  Corporation  is deemed to have
issued  or sold,  any  shares  of Common  Stock  for no  consideration  or for a
consideration per share (before deduction of reasonable  expenses or commissions
or underwriting  discounts or allowances in connection  therewith) less than the
Conversion  Price in  effect  on the  date of such  deemed  issuance  or sale (a
"Dilutive  Issuance"),   then  immediately  upon  the  Dilutive  Issuance,   the
Conversion  Price will be reduced to the amount of the  consideration  per share
received by the Corporation in such Dilutive Issuance.

                        (ii)  Effect on Conversion Price of Certain Events.  For
purposes of determining the adjusted Conversion Price, the following will be
applicable:



<PAGE>


                     (A)   Issuance of Rights or Options.  If the Corporation in
any manner  issues or grants any  warrants,  rights or  options,  whether or not
immediately  exercisable,  to subscribe for or to purchase Common Stock or other
securities  convertible  into or  exchangeable  for Common  Stock  ("Convertible
Securities")  (such  warrants,  rights and options to purchase  Common  Stock or
Convertible  Securities are hereinafter  referred to as "Options") and the price
per share for which Common  Stock is issuable  upon the exercise of such Options
is less than the Conversion  Price,  then the Conversion Price shall be equal to
such price per share.  For purposes of the  preceding  sentence,  the "price per
share for which Common Stock is issuable  upon the exercise of such  Options" is
determined by dividing (i) the total amount,  if any,  received or receivable by
the  Corporation  as  consideration  for the  issuance  or  granting of all such
Options, plus the minimum aggregate amount of additional consideration,  if any,
payable to the Corporation  upon the exercise of all such Options,  plus, in the
case of Convertible  Securities issuable upon the exercise of such Options,  the
minimum aggregate amount of additional consideration payable upon the conversion
or  exchange  thereof  at the time  such  Convertible  Securities  first  become
convertible  or  exchangeable,  by (ii) the  maximum  total  number of shares of
Common  Stock  issuable  upon the exercise of all such  Options  (assuming  full
conversion of Convertible Securities,  if applicable).  No further adjustment to
the Conversion  Price will be made upon the actual issuance of such Common Stock
upon  the  exercise  of such  Options  or upon the  conversion  or  exchange  of
Convertible Securities issuable upon exercise of such Options.

                   (B)   Issuance of Convertible Securities.  If the Corporation
in any  manner  issues  or sells  any  Convertible  Securities,  whether  or not
immediately  convertible  (other  than  where  the  same are  issuable  upon the
exercise of Options)  and the price per share for which Common Stock is issuable
upon such  conversion or exchange is less than the  Conversion  Price,  then the
Conversion Price shall be equal to such price per share. For the purposes of the
preceding sentence, the "price per share for which Common Stock is issuable upon
such conversion or exchange" is determined by dividing (i) the total amount,  if
any, received or receivable by the Corporation as consideration for the issuance
or sale of all such Convertible Securities, plus the minimum aggregate amount of
additional consideration, if any, payable to the Corporation upon the conversion
or  exchange  thereof  at the time  such  Convertible  Securities  first  become
convertible  or  exchangeable,  by (ii) the  maximum  total  number of shares of
Common Stock  issuable upon the  conversion or exchange of all such  Convertible
Securities.  No further adjustment to the Conversion Price will be made upon the
actual  issuance  of such  Common  Stock upon  conversion  or  exchange  of such
Convertible Securities.

                   (C)   Change in Option Price or Conversion Rate.  If there is
a change at any time in (i) the amount of  additional  consideration  payable to
the Corporation upon the exercise of any Options;  (ii) the amount of additional
consideration,  if any,  payable  to the  Corporation  upon  the  conversion  or
exchange  of any  Convertible  Securities;  or  (iii)  the  rate  at  which  any
Convertible  Securities are convertible  into or  exchangeable  for Common Stock
(other  than  under or by reason  of  provisions  designed  to  protect  against
dilution),  the  Conversion  Price in effect at the time of such  change will be
readjusted to the Conversion  Price which would have been in effect at such time
had such Options or Convertible  Securities still outstanding  provided for such
changed additional consideration or changed conversion rate, as the case may be,
at the time initially granted, issued or sold.

                              (D)   Treatment of Expired Options and Unexercised
Convertible  Securities.  If, in any case,  the total number of shares of Common
Stock issuable upon exercise of any Option or upon conversion or exchange of any
Convertible  Securities is not, in fact,  issued and the rights to exercise such
Option or to convert or exchange such Convertible  Securities shall have expired
or  terminated,  the  Conversion  Price then in effect will be readjusted to the
Conversion  Price which would have been in effect at the time of such expiration
or  termination  had  such  Option  or  Convertible  Securities,  to the  extent
outstanding  immediately prior to such expiration or termination  (other than in
respect of the actual  number of shares of Common Stock issued upon  exercise or
conversion thereof), never been issued.


<PAGE>


                     (E)   Calculation of Consideration Received.  If any Common
Stock, Options or Convertible  Securities are issued,  granted or sold for cash,
the  consideration  received  therefor  will  be  the  amount  received  by  the
Corporation therefor,  before deduction of reasonable commissions,  underwriting
discounts or  allowances  or other  reasonable  expenses paid or incurred by the
Corporation in connection with such issuance,  grant or sale. In case any Common
Stock, Options or Convertible  Securities are issued or sold for a consideration
part or all of which shall be other than cash,  the amount of the  consideration
other  than cash  received  by the  Corporation  will be the fair  value of such
consideration,  except where such consideration consists of securities, in which
case the amount of consideration  received by the Corporation will be the Market
Price thereof as of the date of receipt.  In case any Common  Stock,  Options or
Convertible Securities are issued in connection with any acquisition,  merger or
consolidation in which the Corporation is the surviving corporation,  the amount
of consideration therefor will be deemed to be the fair value of such portion of
the net assets and business of the non-surviving  corporation as is attributable
to such Common Stock, Options or Convertible Securities, as the case may be. The
fair value of any consideration other than cash or securities will be determined
in good faith by the Board of Directors of the Corporation.



<PAGE>


                         (F)   Exceptions to Adjustment of Conversion Price.  No
adjustment  to the  Conversion  Price will be made (i) upon the  exercise of any
warrants,  options or convertible securities granted,  issued and outstanding on
the Issue Date;  (ii) upon the grant or  exercise of any stock or options  which
may  hereafter  be granted or exercised  under any employee  benefit plan of the
Corporation  now  existing or to be  implemented  in the future,  so long as the
issuance of such stock or options is  approved by a majority of the  independent
members  of the Board of  Directors  of the  Corporation  or a  majority  of the
members of a committee of independent  directors  established  for such purpose;
(iii)  issuances of  securities  in  connection  with a strategic  investment or
acquisition  (the primary purpose of which is not to raise equity  capital),  so
long as, in connection  with an acquisition or strategic  investment that has an
aggregate acquisition price in excess of ten million dollars ($10,000,000),  the
Corporation  has  received an opinion from a  nationally  recognized  investment
banking firm reasonably acceptable to the holders of Series E Preferred Stock in
connection with such strategic  investment or acquisition  that such transaction
is fair to the Corporation from a financial point of view; (iv) issuances of the
Bank  Warrants  (as defined in the  Purchase  Agreement);  or (v)  issuances  of
securities (including Common Stock or securities convertible or exercisable into
shares of Common Stock) (AGECC Redemption Securities@) the proceeds of which are
used for the purpose of purchasing  or redeeming the 1,766,245  shares of Common
Stock of the Corporation  held by General Electric  Capital  Corporation,  which
issuance is not  primarily  for the purpose of raising  equity  capital (a AGECC
Transaction@);  provided, that such GECC Redemption Securities are not issued at
a discount  in excess of ten  percent  (10%) of the Market  Price on the date of
issuance of such  securities  (taking  into account the value of any warrants or
options to acquire Common Stock issued in connection  therewith) and;  provided,
further,  that if such GECC  Redemption  Securities  consist solely of warrants,
options or similar  rights  (AGECC  Warrants@)  in which the  purchaser  pays no
consideration  to the  Corporation  for such GECC Warrants in connection  with a
GECC  Transaction,  then  (A)  the  number  of  GECC  Warrants  issued  in  such
transaction may not exceed the consideration paid by such purchasers in the GECC
Transaction  divided  by  the  Market  Price  of  the  Common  Stock  in  effect
immediately preceding such transaction  multiplied by twenty-five percent (25%),
(B) the  exercise  price of the GECC  Warrants  must be greater  than the Market
Price of the Common Stock in effect immediately  preceding such GECC Transaction
and (C) the term of such  GECC  Warrants  must be less than or equal to four (4)
years following the date of such GECC Transaction.

                        (iii) Certain Definitions.

                              (A) As used in this Article VI.C,  "Common  Stock"
includes
the Common Stock, par value $.01 per share, and any additional class of stock of
the  Corporation  having no  preference  as to  dividends  or  distributions  on
liquidation,  provided  that  the  shares  issuable  pursuant  to the  Series  E
Preferred  Stock shall include only shares of Common  Stock,  par value $.01 per
share,  in respect  of which the Series E  Preferred  Stock is  convertible,  or
shares resulting from any subdivision or combination of such Common Stock, or in
the case of any reorganization, reclassification, consolidation, merger, or sale
of the  character  referred to above  hereof,  the stock or other  securities or
property provided for in such paragraph.

                     (B)   "Market Price," as of any date, (i) means the average
of the last  reported  sale  prices  for the  shares of  Common  Stock on Nasdaq
("Nasdaq")  for the five (5) Trading  Days  immediately  preceding  such date as
reported by Bloomberg  Financial  Markets or an  equivalent  reliable  reporting
service  mutually  acceptable to and hereafter  designated by the holder and the
Corporation ("Bloomberg"), or (ii) if Nasdaq is not the principal trading market
for the shares of Common Stock,  the average of the last reported sale prices on
the  principal  trading  market for the Common  Stock  during the same period as
reported by Bloomberg,  or (iii) if market value cannot be calculated as of such
date on any of the  foregoing  bases,  the Market Price shall be the fair market
value as  reasonably  determined  in good faith by (a) the Board of Directors of
the Corporation or, at the option of the holders of at least two-thirds (2/3) of
the then outstanding Series E Preferred Stock, by (b) an independent  investment
bank of nationally recognized standing in the valuation of businesses similar to
the business of the  Corporation.  The manner of determining the Market Price of
the Common Stock set forth in the foregoing  definition shall apply with respect
to any other  security in respect of which a  determination  as to market  value
must be made hereunder.



<PAGE>


            D Mechanics of  Conversion.  In order to convert  Series E Preferred
Stock into full shares of Common  Stock,  a holder of Series E  Preferred  Stock
shall:  (i) submit a copy of the fully executed notice of conversion in the form
attached  hereto as Exhibit A ("Notice of  Conversion")  to the  Corporation  by
facsimile  dispatched  prior to  Midnight,  New York City time (the  "Conversion
Notice  Deadline")  on the date  specified  therein as the  Conversion  Date (as
defined in Article  VI.D(d))  (or by other  means  resulting  in, or  reasonably
expected to result in, notice to the Corporation on the Conversion  Date) to the
office of the  Corporation  or its  designated  Transfer  Agent for the Series E
Preferred  Stock,  which notice  shall  specify the number of shares of Series E
Preferred Stock to be converted,  the Conversion  Price and a calculation of the
number of shares of Common Stock issuable upon such conversion  (together with a
copy of the first page of each certificate to be converted);  and (ii) surrender
the  original  certificates  representing  the Series E  Preferred  Stock  being
converted (the "Preferred Stock Certificates"), duly endorsed, along with a copy
of the Notice of  Conversion  to the office of the  Corporation  or the Transfer
Agent for the Series E Preferred  Stock as soon as practicable  thereafter.  The
Corporation shall not be obligated to issue  certificates  evidencing the shares
of Common Stock issuable upon such conversion, unless either the Preferred Stock
Certificates  are delivered to the Corporation or its Transfer Agent as provided
above,  or the holder  notifies the  Corporation or its Transfer Agent that such
certificates have been lost, stolen or destroyed (subject to the requirements of
subparagraph  (a) below).  In the case of a dispute as to the calculation of the
Conversion  Price, the Corporation shall promptly issue such number of shares of
Common Stock that are not disputed in accordance  with  subparagraph  (b) below.
The Corporation shall submit the disputed calculations to its outside accountant
via  facsimile  within  two  (2)  business  days of  receipt  of the  Notice  of
Conversion.   The  accountant  shall  audit  the  calculations  and  notify  the
Corporation  and the holder of the  results no later than 48 hours from the time
it receives the disputed  calculations.  The accountant=s  calculation  shall be
deemed conclusive absent manifest error.

                  (a)  Lost  or  Stolen   Certificates.   Upon  receipt  by  the
Corporation  of evidence of the loss,  theft,  destruction  or mutilation of any
Preferred Stock  Certificates  representing  shares of Series E Preferred Stock,
and  (in the  case of  loss,  theft  or  destruction)  of  indemnity  reasonably
satisfactory  to the  Corporation,  and upon surrender and  cancellation  of the
Preferred Stock Certificate(s),  if mutilated, the Corporation shall execute and
deliver new Preferred Stock Certificate(s) of like tenor and date.

                  (b)  Delivery  of  Common  Stock  Upon  Conversion.  Upon  the
surrender  of  certificates  as  described  above  together  with  a  Notice  of
Conversion,  the Corporation shall issue and, within two (2) business days after
such surrender (or, in the case of lost, stolen or destroyed certificates, after
provision of agreement and  indemnification  pursuant to subparagraph (a) above)
(the  "Delivery  Period"),  deliver (or cause its Transfer Agent to so issue and
deliver)  in  accordance  with  the  terms  hereof  and the  Purchase  Agreement
(including,  without limitation,  in accordance with the requirements of Section
2(g) of the  Purchase  Agreement)  to or upon the order of the  holder  (i) that
number  of shares of Common  Stock  for the  portion  of the  shares of Series E
Preferred Stock converted as shall be determined in accordance herewith and (ii)
a certificate representing the balance of the shares of Series E Preferred Stock
not  converted,  if any.  In  addition to any other  remedies  available  to the
holder,  including actual damages and/or equitable relief, the Corporation shall
pay to a holder  $2,000  per day in cash for each day beyond a two (2) day grace
period  following  the  Delivery  Period that the  Corporation  fails to deliver
Common Stock (a "Delivery  Default") issuable upon surrender of shares of Series
E Preferred Stock with a Notice of Conversion until such time as the Corporation
has  delivered all such Common Stock (the  "Delivery  Default  Payments").  Such
Delivery  Default  Payments shall be paid to such holder by the fifth day of the
month  following  the month in which it has  accrued  or,  at the  option of the
holder  (by  written  notice  to the  Corporation  by the first day of the month
following the month in which it has accrued),  shall be convertible  into Common
Stock in accordance with the terms of this Article VI.



<PAGE>


            In lieu of delivering physical certificates  representing the Common
Stock issuable upon  conversion,  provided the  Corporation's  Transfer Agent is
participating in the Depository Trust Company ("DTC") Fast Automated  Securities
Transfer  ("FAST")  program,  upon request of the holder and its compliance with
the  provisions  contained  in  Article  VI.A  and in  this  Article  VI.D,  the
Corporation  shall  use  its  best  efforts  to  cause  its  Transfer  Agent  to
electronically  transmit the Common Stock issuable upon conversion to the holder
by crediting  the account of holder's  Prime Broker with DTC through its Deposit
Withdrawal Agent Commission  ("DWAC") system.  The time periods for delivery and
penalties  described in the immediately  preceding  paragraph shall apply to the
electronic transmittals described herein.

                  (c) No  Fractional  Shares.  If any  conversion  of  Series  E
Preferred Stock would result in a fractional  share of Common Stock or the right
to acquire a fractional  share of Common Stock,  such fractional  share shall be
disregarded and the number of shares of Common Stock issuable upon Conversion of
the Series E Preferred Stock shall be the next higher number of shares.

                  (d) Conversion  Date. The "Conversion  Date" shall be the date
specified in the Notice of Conversion, provided that the Notice of Conversion is
submitted by facsimile (or by other means  resulting in, or reasonably  expected
to result in, notice) to the Corporation or its Transfer Agent before  Midnight,
New York City time, on the date so  specified,  otherwise  the  Conversion  Date
shall be the first  business day after the date so specified on which the Notice
of Conversion is actually received by the Corporation or its Transfer Agent. The
person or persons  entitled to receive the shares of Common Stock  issuable upon
conversion  shall be treated for all purposes as the record holder or holders of
such  securities  as of the  Conversion  Date and all rights with respect to the
shares of Series E Preferred Stock surrendered shall forthwith  terminate except
the right to receive the shares of Common Stock or other  securities or property
issuable on such conversion and except that the holders preferential rights as a
holder of Series E Preferred  Stock shall survive to the extent the  Corporation
fails to deliver such securities.

            E Reservation  of Shares.  A number of shares of the  authorized but
unissued  Common Stock  sufficient to provide for the conversion of the Series E
Preferred Stock outstanding (based on the Conversion Price then in effect) shall
at all times be reserved by the Corporation,  free from preemptive  rights,  for
such  conversion  or  exercise.  As of the  date of  issuance  of the  Series  E
Preferred Stock,  4,291,158  authorized and unissued shares of Common Stock have
been duly reserved for issuance upon  conversion of the Series E Preferred Stock
(the  "Reserved  Amount").  The Reserved  Amount shall be increased from time to
time in accordance with the Corporation's  obligations  pursuant to Section 4(h)
of the Purchase  Agreement.  In  addition,  if the  Corporation  shall issue any
securities  or make any change in its capital  structure  which would change the
number of shares of Common Stock into which each share of the Series E Preferred
Stock shall be  convertible,  the  Corporation  shall at the same time also make
proper provision so that thereafter there shall be a sufficient number of shares
of Common Stock  authorized  and  reserved,  free from  preemptive  rights,  for
conversion of the outstanding Series E Preferred Stock.



<PAGE>


            If at any time a holder  of  shares  of  Series  E  Preferred  Stock
submits a Notice of Conversion,  and the  Corporation  does not have  sufficient
authorized  but  unissued  shares  of Common  Stock  available  to  effect  such
conversion in accordance  with the  provisions of this Article VI (a "Conversion
Default"),  subject to Article X, the Corporation  shall issue to the holder all
of the shares of Common Stock which are available to effect such conversion. The
number  of  shares  of  Series E  Preferred  Stock  included  in the  Notice  of
Conversion  which exceeds the amount which is then  convertible  into  available
shares of Common Stock (the "Excess Amount") shall,  notwithstanding anything to
the  contrary  contained  herein,  not  be  convertible  into  Common  Stock  in
accordance  with the terms hereof until (and at the holder=s  option at any time
after)  the date  additional  shares  of  Common  Stock  are  authorized  by the
Corporation to permit such  conversion,  at which time the  Conversion  Price in
respect  thereof  shall  be  the  lesser  of (i)  the  Conversion  Price  on the
Conversion  Default Date (as defined below) and (ii) the Conversion Price on the
Conversion Date elected by the holder in respect thereof.  The Corporation shall
use its best efforts to effect an increase in the authorized number of shares of
Common Stock as soon as possible  following  the earlier of (i) such time that a
holder  of  Series  E  Preferred  Stock  notifies  the  Corporation  or that the
Corporation   otherwise   becomes  aware  that  there  are  or  likely  will  be
insufficient authorized and unissued shares to allow full conversion thereof and
(ii) a Conversion Default. In addition,  the Corporation shall pay to the holder
payments  ("Conversion Default Payments") for a Conversion Default in the amount
of (a)  .24,  multiplied  by (b) the sum of (x) the  Stated  Value  plus (y) the
Premium  Amount  multiplied by such Stated Value per share of Series E Preferred
Stock held by such holder  through the  Authorization  Date (as defined  below),
multiplied by (c) (N/365),  where N = the number of days from the day the holder
submits  a  Notice  of  Conversion  giving  rise to a  Conversion  Default  (the
"Conversion  Default  Date") to the date  (the  "Authorization  Date")  that the
Corporation  authorizes a sufficient  number of shares of Common Stock to effect
conversion  of the full  number  of  shares of  Series E  Preferred  Stock.  The
Corporation  shall send notice to the holder of the  authorization of additional
shares  of Common  Stock,  the  Authorization  Date and the  amount of  holder's
accrued Conversion Default Payments.  The accrued Conversion Default Payment for
each calendar  month shall be paid in cash or shall be  convertible  into Common
Stock at the applicable Conversion Price, at the holder's option, as follows:

                  (a) In the event the  holder  elects to take such  payment  in
cash,  cash  payment  shall be made to  holder  by the  fifth  day of the  month
following the month in which it has accrued; and

                  (b) In the event the  holder  elects to take such  payment  in
Common  Stock,  the holder may convert such payment  amount into Common Stock at
the Conversion  Price (as in effect at the time of Conversion) at any time after
the fifth  day of the  month  following  the  month in which it has  accrued  in
accordance  with  the  terms  of this  Article  VI (so  long as  there is then a
sufficient number of authorized shares of Common Stock).

            The holder's election shall be made in writing to the Corporation at
any time prior to 9:00 p.m,  New York City Time,  on the third  (3rd) day of the
month following the month in which Conversion Default payments have accrued.  If
no election is made, the holder shall be deemed to have elected to receive cash.
Nothing  herein shall limit the holder's  right to pursue actual damages (to the
extent in excess  of the  Conversion  Default  Payments)  for the  Corporation's
failure to maintain a sufficient  number of  authorized  shares of Common Stock,
and each holder shall have the right to pursue all remedies  available at law or
in equity (including a decree of specific performance and/or injunctive relief).



<PAGE>


            F Notice of Conversion  Price  Adjustments.  Upon the  occurrence of
each adjustment or readjustment of the Conversion Price pursuant to this Article
VI, the Corporation,  at its expense,  shall promptly compute such adjustment or
readjustment in accordance with the terms hereof and prepare and furnish to each
holder of Series E Preferred  Stock a certificate  setting forth such adjustment
or  readjustment  and showing in detail the facts upon which such  adjustment or
readjustment is based.  The Corporation  shall,  upon the written request at any
time of any holder of Series E Preferred Stock, furnish or cause to be furnished
to  such  holder  a like  certificate  setting  forth  (i)  such  adjustment  or
readjustment,  (ii) the  Conversion  Price at the time in  effect  and (iii) the
number of shares of Common Stock and the amount,  if any, of other securities or
property  which at the time  would be  received  upon  conversion  of a share of
Series E Preferred Stock.

            G Status as Stockholders.  Upon submission of a Notice of Conversion
by a holder of Series E Preferred  Stock,  (i) the shares covered thereby (other
than the shares,  if any,  which cannot be issued  because their  issuance would
exceed such holder's  allocated  portion of the Reserved Amount or Maximum Share
Amount)  shall be deemed  converted  into  shares  of Common  Stock and (ii) the
holder's rights as a holder of such converted shares of Series E Preferred Stock
shall cease and terminate,  excepting only the right to receive certificates for
such shares of Common  Stock and to any  remedies  provided  herein or otherwise
available  at law or in  equity  to such  holder  because  of a  failure  by the
Corporation  to  comply  with the  terms  of this  Certificate  of  Designation.
Notwithstanding the foregoing, if a holder has not received certificates for all
shares  of  Common  Stock  prior to the  tenth  (10th)  business  day  after the
expiration  of the Delivery  Period with  respect to a  conversion  of shares of
Series E Preferred  Stock for any  reason,  then  (unless  the holder  otherwise
elects to retain  its  status as a holder of Common  Stock by so  notifying  the
Corporation)  the holder  shall  regain the rights of a holder of such shares of
Series E Preferred  Stock with  respect to such  unconverted  shares of Series E
Preferred Stock and the Corporation  shall, as soon as practicable,  return such
unconverted  shares of Series E Preferred Stock to the holder or, if such shares
of Series E  Preferred  Stock have not been  surrendered,  adjust its records to
reflect that such shares of Series E Preferred Stock have not been converted. In
all cases,  the holder shall  retain all of its rights and remedies  (including,
without limitation,  (i) the right to receive Delivery Default Payments pursuant
to Article VI.E to the extent required thereby for such Delivery Default and any
subsequent Delivery Default and (ii) the right to have the Conversion Price with
respect to subsequent  conversions  determined in accordance with Article VI.E.)
for the Corporation's failure to convert the Series E Preferred Stock.


                  VII   REDEMPTION OR CONVERSION AT MATURITY



<PAGE>


            So long as (i) all of the  shares  of  Common  Stock  issuable  upon
conversion of all  outstanding  shares of Series E Preferred  Stock are then (x)
authorized and reserved for issuance,  (y) registered for re-sale under the 1933
Act by the holders of the Series E Preferred  Stock (or may  otherwise be resold
publicly without restriction) and (z) eligible to be traded on Nasdaq, the NYSE,
the AMEX or Nasdaq  SmallCap and (ii) there is not then a  continuing  Mandatory
Redemption  Event or Trading  Market  Redemption  Event,  each share of Series E
Preferred  Stock  issued and  outstanding  on February  18, 2004 (the  "Maturity
Date"),  shall  be  either  (i)  redeemed  in  cash by the  Corporation  for the
Liquidation  Preference or (ii) at the option of the Corporation,  automatically
converted  into shares of Common Stock on such date at a conversion  price equal
to the average of the Closing  Bid Prices for the ten (10)  Trading  Days ending
one (1) Trading Day prior to the Maturity Date in accordance  with,  and subject
to, the  provisions of Article VI hereof (the  "Automatic  Conversion").  At the
option of each holder of Series E Preferred  Stock,  the Maturity  Date shall be
delayed by one (1) Trading Day for each Trading Day occurring  prior thereto and
prior to the  full  conversion  of the  Series E  Preferred  Stock  that (i) any
Registration  Statement required to be filed and to be effective pursuant to the
Registration  Rights  Agreement  is  not  effective  or  sales  of  all  of  the
Registrable   Securities   otherwise  cannot  be  made  thereunder   during  the
Registration  Period (as defined in the Registration  Rights Agreement) (whether
by reason of the  Corporation's  failure  to  properly  supplement  or amend the
prospectus  included  therein in accordance  with the terms of the  Registration
Rights  Agreement or otherwise,  including during any Allowed Delays (as defined
in  Section  3(f)  of  the  Registration   Rights   Agreement)  and  during  any
Underwriters=  Lock-Up  Period (as defined in Section  4(f) of the  Registration
Rights  Agreement)),  (ii) any  Mandatory  Redemption  Event or  Trading  Market
Redemption  Event exists,  without regard to whether any cure periods shall have
run or  (iii)  that  the  Corporation  is in  breach  of any of its  obligations
pursuant to Section 4(h) of the Purchase Agreement.


                             VIII   VOTING RIGHTS

            The  holders of the Series E  Preferred  Stock have no voting  power
whatsoever,  except as otherwise provided by the Nevada General  Corporation Law
("NGCL"), in this Article VIII, and in Article IX below.

            Notwithstanding the above, the Corporation shall provide each holder
of Series E  Preferred  Stock  with  prior  notification  of any  meeting of the
shareholders  (and  copies  of proxy  materials  and other  information  sent to
shareholders).  In the event of any taking by the Corporation of a record of its
shareholders  for the purpose of  determining  shareholders  who are entitled to
receive  payment of any dividend or other  distribution,  any right to subscribe
for, purchase or otherwise acquire (including by way of merger, consolidation or
recapitalization) any share of any class or any other securities or property, or
to receive any other right, or for the purpose of determining  shareholders  who
are entitled to vote in connection  with any proposed sale,  lease or conveyance
of all or substantially  all of the assets of the  Corporation,  or any proposed
liquidation, dissolution or winding up of the Corporation, the Corporation shall
mail a notice to each  holder,  at least ten (10) days prior to the record  date
specified  therein  (or  thirty  (30)  days  prior  to the  consummation  of the
transaction  or  event,  whichever  is  earlier),  of the date on which any such
record is to be taken for the purpose of such dividend,  distribution,  right or
other event,  and a brief  statement  regarding the amount and character of such
dividend, distribution, right or other event to the extent known at such time.



<PAGE>


            To the  extent  that  under the NGCL the vote of the  holders of the
Series E Preferred Stock,  voting separately as a class or series as applicable,
is required to authorize a given action of the Corporation, the affirmative vote
or consent of the holders of at least  two-thirds  (2/3) of the then outstanding
shares of the Series E Preferred  Stock  represented  at a duly held  meeting at
which a quorum is present or by written consent of at least  two-thirds (2/3) of
the then outstanding shares of Series E Preferred Stock (except as otherwise may
be required  under the NGCL shall  constitute the approval of such action by the
class. To the extent that under the NGCL holders of the Series E Preferred Stock
are entitled to vote on a matter with holders of Common Stock,  voting  together
as one class,  each share of Series E  Preferred  Stock  shall be  entitled to a
number of votes  equal to the number of shares of Common  Stock into which it is
then  convertible  using  the  record  date  for  the  taking  of  such  vote of
shareholders as the date as of which the Conversion Price is calculated. Holders
of the Series E Preferred  Stock shall be entitled to notice of all  shareholder
meetings  or  written   consents  (and  copies  of  proxy  materials  and  other
information sent to  shareholders)  with respect to which they would be entitled
to vote, which notice would be provided pursuant to the Corporation=s bylaws and
the NGCL.




<PAGE>


                          IX   PROTECTIVE PROVISIONS

            So  long  as  (i)  any  shares  of  Series  E  Preferred  Stock  are
outstanding (with respect to (a), (d), (f) and (g) below) or (ii) at least 3,000
shares of Series E Preferred Stock are outstanding (with respect to (b), (c) and
(e) below),  the Corporation shall not, without first obtaining the approval (by
vote or written  consent),  as  provided  by the NGCL of the holders of at least
two-thirds (2/3) of the then outstanding shares of Series E Preferred Stock:

                  (a) alter,  amend or repeal (whether by merger,  consolidation
or otherwise)  the rights,  preferences  or privileges of the Series E Preferred
Stock or any capital  stock of the  Corporation  so as to affect  adversely  the
Series E Preferred Stock;

                  (b) create any new class or series of capital  stock  having a
preference  over the Series E Preferred  Stock as to distribution of assets upon
liquidation, dissolution or winding up of the Corporation (as previously defined
in Article II hereof, "Senior Securities");

                  (c) create any new class or series of  capital  stock  ranking
pari passu with the Series E Preferred  Stock as to  distribution of assets upon
liquidation, dissolution or winding up of the Corporation (as previously defined
in Article II hereof, "Pari Passu Securities");

                  (d)   increase the authorized number of shares of Series E
Preferred Stock;

                  (e)   issue any Senior Securities or Pari Passu Securities;

                  (f)   increase the par value of the Common Stock, or

                  (g) do any act or thing not authorized or contemplated by this
Certificate  of  Designation  which  would  result in taxation of the holders of
shares of the Series E Preferred Stock under Section 305 of the Internal Revenue
Code of 1986, as amended (or any  comparable  provision of the Internal  Revenue
Code as hereafter from time to time amended).

            In the  event  holders  of at  least  two-thirds  (2/3)  of the then
outstanding shares of Series E Preferred Stock agree to allow the Corporation to
alter or change the rights,  preferences or privileges of the shares of Series E
Preferred Stock,  pursuant to subsection (a) above, so as to affect the Series E
Preferred  Stock,  then the  Corporation  will deliver  notice of such  approved
change to the holders of the Series E Preferred Stock that did not agree to such
alteration or change (the  "Dissenting  Holders") and  Dissenting  Holders shall
have the right for a period of thirty (30) days to convert pursuant to the terms
of this  Certificate of  Designation  as they exist prior to such  alteration or
change or continue to hold their shares of Series E Preferred Stock.




<PAGE>


                           X   PRO RATA ALLOCATIONS

            The Maximum  Share Amount and the  Reserved  Amount  (including  any
increases  thereto)  shall be  allocated by the  Corporation  pro rata among the
holders of Series E  Preferred  Stock  based on the number of shares of Series E
Preferred Stock issued to each holder. Each increase to the Maximum Share Amount
and the Reserved  Amount shall be allocated pro rata among the holders of Series
E Preferred Stock based on the number of shares of Series E Preferred Stock held
by each  holder  at the time of the  increase  in the  Maximum  Share  Amount or
Reserved Amount.  In the event a holder shall sell or otherwise  transfer any of
such  holder=s  shares of Series E Preferred  Stock,  each  transferee  shall be
allocated  a pro rata  portion of such  transferor=s  Maximum  Share  Amount and
Reserved  Amount.  Any portion of the Maximum  Share  Amount or Reserved  Amount
which remains allocated to any person or entity which does not hold any Series E
Preferred Stock shall be allocated to the remaining  holders of shares of Series
E Preferred  Stock, pro rata based on the number of shares of Series E Preferred
Stock then held by such holders.













                 [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


<PAGE>


            IN WITNESS  WHEREOF,  this Certificate of Designation is executed on
behalf of the Corporation this 22nd day of February, 2000.

                                    MARKETING SERVICES GROUP, INC.


                                    By:____________________________________
                                          J. Jeremy Barbera
                                          Chairman of the Board and Chief
                                          Executive Officer


<PAGE>





PHL_A 1340300 v 7
                                                                     EXHIBIT A
                             NOTICE OF CONVERSION

                   (To be Executed by the Registered Holder
               in order to Convert the Series E Preferred Stock)

      The  undersigned  hereby  irrevocably  elects to convert  ______ shares of
Series E Preferred Stock,  represented by stock  certificate  No(s).  __________
(the  "Preferred  Stock  Certificates")  into  shares of common  stock  ("Common
Stock")  of  MARKETING   SERVICES  GROUP,   INC.,  a  Nevada   corporation  (the
"Corporation")  according to the conditions of the Certificate of Designation of
Series E Preferred  Stock, as of the date written below. If securities are to be
issued in the name of a person other than the undersigned,  the undersigned will
pay all transfer taxes payable with respect  thereto and is delivering  herewith
such  certificates.  No fee will be charged  to the  Holder for any  conversion,
except for transfer taxes, if any. A copy of each Preferred Stock Certificate is
attached hereto (or evidence of loss, theft or destruction thereof).

      The  undersigned  hereby  irrevocably  elects to convert  $___________  in
Conversion  Default  Payments,  $__________ in Delivery  Default Payments and/or
$___________  in payments  pursuant to Section 2(c) of the  Registration  Rights
Agreement at the Conversion Price set forth below.

      The Corporation  shall  electronically  transmit the Common Stock issuable
pursuant to this Notice of Conversion to the account of the  undersigned  or its
nominee with DTC through its Deposit  Withdrawal Agent Commission  system ("DWAC
Transfer").

      Name of DTC Prime Broker:

      Account Number:


G     In lieu of  receiving  shares of Common  Stock  issuable  pursuant to this
      Notice of Conversion by way of a DWAC  Transfer,  the  undersigned  hereby
      requests that the Corporation  issue a certificate or certificates for the
      number of shares of Common Stock set forth above (which  numbers are based
      on the  Holder's  calculation  attached  hereto) in the name(s)  specified
      immediately  below or, if additional space is necessary,  on an attachment
      hereto:

      Name:
      Address:


      The  undersigned  represents and warrants that all offers and sales by the
undersigned of the securities issuable to the undersigned upon conversion of the
Series  E  Preferred  Stock  shall  be  made  pursuant  to  registration  of the
securities under the Securities Act of 1933, as amended (the "Act"), or pursuant
to an exemption from registration under the Act.



<PAGE>



124256-1
                  Date of Conversion:__________________________
                  Conversion Price:
                  Number of Shares of
                  Common Stock to be Issued pursuant to:

            (i) Conversion of Series E Preferred Stock:

            ------------------------------------------
                (ii) Conversion of Conversion Default Payments, Delivery Default
Payments and/or  payments  pursuant to Section 2(c) of the  Registration  Rights
Agreement:


            ------------------------------------------
            Signature:
            Name:
            Address:___________________________________
                    -----------------------------------

*The  Corporation  is not  required  to issue  shares of Common  Stock until the
original Series E Preferred Stock  Certificate(s) (or evidence of loss, theft or
destruction  thereof) to be  converted  are received by the  Corporation  or its
Transfer Agent.  The Corporation  shall issue and deliver shares of Common Stock
to an overnight  courier not later than two (2) business days following  receipt
of the original Preferred Stock  Certificate(s) to be converted,  and shall make
payments  pursuant to the  Certificate of Designation for the number of business
days such issuance and delivery is late.


                                                                   Exhibit 4.1








      THIS  WARRANT AND THE SHARES  ISSUABLE  UPON THE  EXERCISE OF THIS WARRANT
      HAVE NOT BEEN  REGISTERED  UNDER THE  SECURITIES  ACT OF 1933, AS AMENDED.
      EXCEPT AS OTHERWISE SET FORTH HEREIN OR IN A SECURITIES PURCHASE AGREEMENT
      DATED AS OF FEBRUARY 18, 2000, NEITHER THIS WARRANT NOR ANY OF SUCH SHARES
      MAY BE SOLD,  TRANSFERRED  OR  ASSIGNED  IN THE  ABSENCE  OF AN  EFFECTIVE
      REGISTRATION  STATEMENT FOR SUCH SECURITIES  UNDER SAID ACT OR, AN OPINION
      OF  COUNSEL,  IN FORM,  SUBSTANCE  AND SCOPE,  CUSTOMARY  FOR  OPINIONS OF
      COUNSEL IN  COMPARABLE  TRANSACTIONS,  THAT  REGISTRATION  IS NOT REQUIRED
      UNDER SUCH ACT OR UNLESS SOLD PURSUANT TO RULE 144 UNDER SUCH ACT.

                                                        Right to
                                                        Purchase
                                                        735,537
                                                        Shares of
                                                        Common Stock, par value
                                                        $.01
                                                        per share


                            STOCK PURCHASE WARRANT

      THIS CERTIFIES THAT, for value received, Marshall Capital Management, Inc.
or its  registered  assigns,  is entitled to purchase  from  MARKETING  SERVICES
GROUP, INC., a Delaware corporation (the "Company"), at any time or from time to
time  during  the  period  specified  in  Paragraph  2  hereof,   Seven  Hundred
Thirty-Five  Thousand,  Five  Hundred  Thirty-Seven  (735,537)  fully  paid  and
nonassessable  shares of the Company's  Common  Stock,  par value $.01 per share
(the "Common  Stock"),  at an exercise  price of $28.55 per share (the "Exercise
Price").  The term  "Warrant  Shares," as used  herein,  refers to the shares of
Common Stock  purchasable  hereunder.  The Warrant Shares and the Exercise Price
are subject to adjustment  as provided in Paragraph 4 hereof.  The term Warrants
means this  Warrant  and the other  warrants  issued  pursuant  to that  certain
Securities Purchase Agreement, dated February 18, 2000, by and among the Company
and the Buyers listed on the execution  page thereof (the  "Securities  Purchase
Agreement").

      This  Warrant  is  subject  to  the  following  terms,   provisions,   and
conditions:



<PAGE>





                                             12
PHL_A 1347059 v 3
      1.  Manner of  Exercise;  Issuance  of  Certificates;  Payment for Shares.
Subject to the  provisions  hereof,  this Warrant may be exercised by the holder
hereof,  in whole or in part, by the surrender of this Warrant,  together with a
completed  exercise  agreement  in  the  form  attached  hereto  (the  "Exercise
Agreement"),  to the Company during normal business hours on any business day at
the Company's principal executive offices (or such other office or agency of the
Company  as it may  designate  by notice  to the  holder  hereof),  and upon (i)
payment to the Company in cash,  by certified or official  bank check or by wire
transfer  for the account of the Company of the  Exercise  Price for the Warrant
Shares specified in the Exercise  Agreement or (ii) if the resale of the Warrant
Shares  by  the  holder  is  not  then  registered   pursuant  to  an  effective
registration  statement  under  the  Securities  Act of 1933,  as  amended  (the
"Securities Act"), delivery to the Company of a written notice of an election to
effect a "Cashless Exercise" (as defined in Section 11(c) below) for the Warrant
Shares  specified in the  Exercise  Agreement.  The Warrant  Shares so purchased
shall be deemed to be issued to the holder hereof or such holder's designee,  as
the record  owner of such  shares,  as of the close of  business  on the date on
which this Warrant shall have been surrendered, the completed Exercise Agreement
shall have been delivered,  and payment shall have been made for such shares (or
an election  to effect a Cashless  Exercise  has been made) as set forth  above.
Certificates  for the Warrant  Shares so purchased,  representing  the aggregate
number of shares specified in the Exercise Agreement,  shall be delivered to the
holder hereof  within a reasonable  time,  not exceeding two (2) business  days,
after this Warrant shall have been so exercised.  The  certificates so delivered
shall be in such  denominations  as may be  requested  by the holder  hereof and
shall be  registered  in the name of such  holder or such other name as shall be
designated  by such holder.  If this Warrant shall have been  exercised  only in
part, then, unless this Warrant has expired,  the Company shall, at its expense,
at the  time of  delivery  of such  certificates,  deliver  to the  holder a new
Warrant  representing  the number of shares with  respect to which this  Warrant
shall not then have been exercised.

            Notwithstanding  anything  in this  Warrant to the  contrary,  in no
event  shall the Holder of this  Warrant  be  entitled  to  exercise a number of
Warrants (or portions  thereof) in excess of the number of Warrants (or portions
thereof)  upon  exercise  of which the sum of (i) the number of shares of Common
Stock  beneficially owned by the Holder and its affiliates (other than shares of
Common Stock which may be deemed beneficially owned through the ownership of the
unexercised  Warrants and the  unexercised or  unconverted  portion of any other
securities  of the Company  (including  shares of Series E  Preferred  Stock (as
defined  in the  Securities  Purchase  Agreement))  subject to a  limitation  on
conversion or exercise  analogous to the limitation  contained  herein) and (ii)
the number of shares of Common Stock  issuable upon exercise of the Warrants (or
portions  thereof) with respect to which the  determination  described herein is
being  made,  would  result  in  beneficial  ownership  by the  Holder  and  its
affiliates  of more than 4.9% of the  outstanding  shares of Common  Stock.  For
purposes of the immediately  preceding sentence,  beneficial  ownership shall be
determined in accordance  with Section 13(d) of the  Securities  Exchange Act of
1934, as amended, and Regulation 13D-G thereunder,  except as otherwise provided
in clause (i) hereof.

      2.    Period of Exercise.

            (a) Exercise Period. This Warrant is exercisable at any time or from
time to time on or after the date on which this Warrant is issued and  delivered
pursuant to the terms of the  Securities  Purchase  Agreement (the "Issue Date")
and before 5:00 p.m., New York City time on the second (2nd)  anniversary of the
Issue Date (the "Exercise Period").


<PAGE>


            (b) Mandatory Exercise Right. The Company shall be entitled,  on any
day following the eighteen (18) month anniversary of the Issue Date on which the
average  Closing Bid Price of the Common Stock  during the ten (10)  consecutive
trading day period  ending on the trading day  immediately  preceding  such date
(the ACalculation  Date@) is equal to or greater than 170% of the Exercise Price
(subject  to  adjustment  in  accordance  with  Section 4 hereof),  to deliver a
written notice (the AMandatory  Exercise  Notice@) to the Holder  requiring such
Holder to exercise this Warrant in accordance  with Section 1 hereof on the date
which is twenty (20) trading days following the date of such Mandatory  Exercise
Notice (the AExercise  Date@);  provided,  however,  that the Company shall have
such right if and only if (x) for a period of thirty  (30)  consecutive  trading
days prior to such  Calculation  Date and (y) at all times  during such ten (10)
consecutive trading day period of time and continuing through the Exercise Date,
the Warrant Shares issuable upon exercise of the Warrants are (i) authorized and
reserved for issuance,  (ii)  registered  for resale under the Securities Act of
1933,  as amended,  by the holder of this  Warrant (or may  otherwise  be resold
publicly  without  restriction)  and  sales of the  Warrant  Shares  may be made
continuously  thereunder during such time periods,  and (iii) listed for trading
on each principal  exchange or market on which the shares of Common Stock of the
Company were then traded; and provided,  further,  however, that on the Exercise
Date,  the Closing Bid Price of the Common Stock is equal to or greater than one
hundred fifty  percent  (150%) of the Exercise  Price  (subject to adjustment in
accordance with Section 4 hereof).

Nothing in this Section 2(b) shall  prohibit  exercise of the Warrant  otherwise
permitted  pursuant  to the terms of this  Warrant  during the  pendency  of any
Mandatory Exercise Notice.

      3.    Certain  Agreements of the Company.  The Company hereby  covenants
and agrees as follows:

            (a) Shares to be Fully Paid. All Warrant Shares will,  upon issuance
in accordance with the terms of this Warrant, be validly issued, fully paid, and
nonassessable  and free from all taxes,  liens,  and charges with respect to the
issue thereof.

            (b) Reservation of Shares.  During the Exercise Period,  the Company
shall at all times have  authorized,  and  reserved  for the purpose of issuance
upon exercise of this Warrant,  a sufficient number of shares of Common Stock to
provide for the exercise of this Warrant in accordance with the terms of Section
4(h) of the Securities Purchase Agreement.

            (c) Listing.  The Company shall  promptly  secure the listing of the
shares of Common Stock  issuable upon exercise of the Warrant upon each national
securities  exchange or automated quotation system, if any, upon which shares of
Common  Stock are then  listed  (subject to  official  notice of  issuance  upon
exercise of this  Warrant)  and shall  maintain,  so long as any other shares of
Common Stock shall be so listed, such listing of all shares of Common Stock from
time to time issuable  upon the exercise of this Warrant;  and the Company shall
so list on each national  securities  exchange or automated quotation system, as
the case may be, and shall maintain such listing of, any other shares of capital
stock of the Company  issuable  upon the exercise of this Warrant if and so long
as any  shares of the same  class  shall be listed on such  national  securities
exchange or automated quotation system.



<PAGE>


            (d) Certain Actions  Prohibited.  The Company will not, by amendment
of its charter or through any reorganization, transfer of assets, consolidation,
merger, dissolution, issue or sale of securities, or any other voluntary action,
avoid or seek to avoid the  observance or  performance of any of the terms to be
observed  or  performed  by it  hereunder,  but will at all times in good  faith
assist in the  carrying  out of all the  provisions  of this  Warrant and in the
taking of all such action as may  reasonably  be requested by the holder of this
Warrant in order to protect the exercise privilege of the holder of this Warrant
against dilution or other  impairment,  consistent with the tenor and purpose of
this Warrant.  Without limiting the generality of the foregoing, the Company (i)
will not increase the par value of any shares of Common  Stock  receivable  upon
the exercise of this Warrant above the Exercise  Price then in effect,  and (ii)
will take all such actions as may be necessary or  appropriate in order that the
Company may validly and  legally  issue fully paid and  nonassessable  shares of
Common Stock upon the exercise of this Warrant.

            (e)  Successors  and Assigns.  This Warrant will be binding upon any
entity succeeding to the Company by merger, consolidation, or acquisition of all
or substantially all the Company's assets.

      4. Antidilution Provisions. During the Exercise Period, the Exercise Price
and the number of Warrant  Shares  shall be subject to  adjustment  from time to
time as provided in this Paragraph 4.

            In the event that any  adjustment of the Exercise  Price as required
herein results in a fraction of a cent,  such Exercise Price shall be rounded up
to the nearest cent.

            (a)  Adjustment of Exercise Price and Number of Shares upon Issuance
of Common  Stock.  Except as  otherwise  provided  in  Paragraphs  4(c) and 4(e)
hereof, if and whenever on or after the Issue Date of this Warrant,  the Company
issues or sells,  or in accordance  with Paragraph 4(b) hereof is deemed to have
issued  or sold,  any  shares  of Common  Stock  for no  consideration  or for a
consideration per share (before deduction of reasonable  expenses or commissions
or underwriting  discounts or allowances in connection  therewith) less than the
Market Price (as hereinafter defined) on the Issue Date (a "Dilutive Issuance"),
then immediately upon the Dilutive Issuance,  the Exercise Price will be reduced
to a price  determined by multiplying  the Exercise Price in effect  immediately
prior to the Dilutive  Issuance by a fraction,  (i) the numerator of which is an
amount  equal to the sum of (x) the  number of shares of Common  Stock  actually
outstanding immediately prior to the Dilutive Issuance, plus (y) the quotient of
the aggregate  consideration,  calculated as set forth in Paragraph 4(b) hereof,
received by the Company upon such Dilutive  Issuance divided by the Market Price
in effect immediately prior to the Dilutive  Issuance,  and (ii) the denominator
of which is the total number of shares of Common Stock  Deemed  Outstanding  (as
defined below) immediately after the Dilutive Issuance.

            (b) Effect on  Exercise  Price of Certain  Events.  For  purposes of
determining  the  adjusted  Exercise  Price under  Paragraph  4(a)  hereof,  the
following will be applicable:



<PAGE>


                  (i)  Issuance  of Rights or  Options.  If the  Company  in any
manner  issues  or  grants  any  warrants,  rights or  options,  whether  or not
immediately  exercisable,  to subscribe for or to purchase Common Stock or other
securities  convertible  into or  exchangeable  for Common  Stock  ("Convertible
Securities")  (such  warrants,  rights and options to purchase  Common  Stock or
Convertible  Securities are hereinafter  referred to as "Options") and the price
per share for which Common  Stock is issuable  upon the exercise of such Options
is less than the Market Price on the date of issuance or grant of such  Options,
then the  maximum  total  number of shares of  Common  Stock  issuable  upon the
exercise of all such  Options  will,  as of the date of the issuance or grant of
such Options,  be deemed to be  outstanding  and to have been issued and sold by
the Company for such price per share.  For purposes of the  preceding  sentence,
the "price per share for which  Common  Stock is issuable  upon the  exercise of
such Options" is determined by dividing (i) the total amount,  if any,  received
or  receivable by the Company as  consideration  for the issuance or granting of
all such Options, plus the minimum aggregate amount of additional consideration,
if any,  payable to the Company upon the exercise of all such Options,  plus, in
the case of Convertible  Securities  issuable upon the exercise of such Options,
the  minimum  aggregate  amount of  additional  consideration  payable  upon the
conversion or exchange  thereof at the time such  Convertible  Securities  first
become  convertible or exchangeable,  by (ii) the maximum total number of shares
of Common Stock  issuable upon the exercise of all such Options  (assuming  full
conversion of Convertible Securities,  if applicable).  No further adjustment to
the  Exercise  Price will be made upon the actual  issuance of such Common Stock
upon  the  exercise  of such  Options  or upon the  conversion  or  exchange  of
Convertible Securities issuable upon exercise of such Options.

                  (ii) Issuance of Convertible Securities. If the Company in any
manner issues or sells any  Convertible  Securities,  whether or not immediately
convertible  (other  than  where  the same are  issuable  upon the  exercise  of
Options) and the price per share for which  Common  Stock is issuable  upon such
conversion  or exchange is less than the Market  Price on the date of  issuance,
then the  maximum  total  number of shares of  Common  Stock  issuable  upon the
conversion or exchange of all such  Convertible  Securities will, as of the date
of the issuance of such Convertible Securities,  be deemed to be outstanding and
to have been issued and sold by the  Company  for such price per share.  For the
purposes of the preceding sentence,  the "price per share for which Common Stock
is issuable upon such  conversion or exchange" is determined by dividing (i) the
total amount, if any, received or receivable by the Company as consideration for
the  issuance  or sale of all such  Convertible  Securities,  plus  the  minimum
aggregate  amount of additional  consideration,  if any,  payable to the Company
upon the conversion or exchange thereof at the time such Convertible  Securities
first become  convertible or  exchangeable,  by (ii) the maximum total number of
shares of Common  Stock  issuable  upon the  conversion  or exchange of all such
Convertible Securities. No further adjustment to the Exercise Price will be made
upon the actual  issuance of such Common  Stock upon  conversion  or exchange of
such Convertible Securities.

                  (iii) Change in Option Price or Conversion Rate. If there is a
change at any time in (i) the amount of additional  consideration payable to the
Company  upon the  exercise  of any  Options;  (ii)  the  amount  of  additional
consideration, if any, payable to the Company upon the conversion or exchange of
any  Convertible  Securities;  or  (iii)  the  rate  at  which  any  Convertible
Securities are  convertible  into or  exchangeable  for Common Stock (other than
under or by reason of  provisions  designed to protect  against  dilution),  the
Exercise  Price in effect at the time of such change will be  readjusted  to the
Exercise  Price which would have been in effect at such time had such Options or
Convertible  Securities still outstanding  provided for such changed  additional
consideration  or  changed  conversion  rate,  as the case  may be,  at the time
initially granted, issued or sold.



<PAGE>


                  (iv) Treatment of Expired Options and Unexercised  Convertible
Securities. If, in any case, the total number of shares of Common Stock issuable
upon exercise of any Option or upon  conversion  or exchange of any  Convertible
Securities is not, in fact,  issued and the rights to exercise such Option or to
convert  or  exchange  such   Convertible   Securities  shall  have  expired  or
terminated, the Exercise Price then in effect will be readjusted to the Exercise
Price  which  would  have  been in  effect  at the  time of such  expiration  or
termination had such Option or Convertible Securities, to the extent outstanding
immediately  prior to such  expiration or termination  (other than in respect of
the actual  number of shares of Common Stock issued upon  exercise or conversion
thereof), never been issued.

                  (v)  Calculation  of  Consideration  Received.  If any  Common
Stock, Options or Convertible  Securities are issued,  granted or sold for cash,
the  consideration  received  therefor  for purposes of this Warrant will be the
amount  received  by  the  Company  therefor,  before  deduction  of  reasonable
commissions,  underwriting  discounts or allowances or other reasonable expenses
paid or incurred by the Company in connection with such issuance, grant or sale.
In case any Common Stock,  Options or Convertible  Securities are issued or sold
for a consideration part or all of which shall be other than cash, the amount of
the consideration other than cash received by the Company will be the fair value
of such consideration,  except where such consideration  consists of securities,
in which case the amount of  consideration  received by the Company  will be the
Market  Price  thereof  as of the date of  receipt.  In case any  Common  Stock,
Options or Convertible Securities are issued in connection with any acquisition,
merger or consolidation in which the Company is the surviving  corporation,  the
amount of  consideration  therefor  will be deemed to be the fair  value of such
portion of the net assets and business of the  non-surviving  corporation  as is
attributable  to such Common Stock,  Options or Convertible  Securities,  as the
case may be. The fair value of any  consideration  other than cash or securities
will be determined in good faith by the Board of Directors of the Company.



<PAGE>


                  (vi) Exceptions to Adjustment of Exercise Price. No adjustment
to the  Exercise  Price  will be made  (i) upon the  exercise  of any  warrants,
options or convertible securities granted, issued and outstanding on the date of
issuance  of this  Warrant;  (ii)  upon the  grant or  exercise  of any stock or
options which may hereafter be granted or exercised  under any employee  benefit
plan of the Company now existing or to be implemented in the future,  so long as
the  issuance  of such  stock  or  options  is  approved  by a  majority  of the
independent  members of the Board of  Directors  of the Company or a majority of
the  members  of a  committee  of  independent  directors  established  for such
purpose;  (iii) upon the exercise of the Warrants;  (iv) issuances of securities
in connection with a strategic investment or acquisition (the primary purpose of
which  is not to  raise  equity  capital),  so long as,  in  connection  with an
acquisition or strategic  investment that has an aggregate  acquisition price in
excess of ten million dollars ($10,000,000), the Company has received an opinion
from a nationally  recognized  investment banking firm reasonably  acceptable to
the holder of this  Warrant in  connection  with such  strategic  investment  or
acquisition  that such transaction is fair to the Company from a financial point
of view;  (v)  issuance  of the Bank  Warrants  (as  defined  in the  Securities
Purchase Agreement);  or (vi) issuances of securities (including Common Stock or
securities  convertible  or  exercisable  into  shares of Common  Stock)  (AGECC
Redemption  Securities@)  the  proceeds  of which  are used for the  purpose  of
purchasing or redeeming the 1,766,245 shares of Common Stock of the Company held
by General Electric Capital Corporation, which issuance is not primarily for the
purpose of raising equity capital (a AGECC  Transaction@);  provided,  that such
GECC Redemption Securities are not issued at a discount in excess of ten percent
(10%) of the Market  Price on the date of  issuance of such  securities  (taking
into account the value of any warrants or options to acquire Common Stock issued
in connection  therewith) and; provided,  further,  that if such GECC Redemption
Securities  consist  solely  of  warrants,  options  or  similar  rights  (AGECC
Warrants@) in which the purchaser pays no  consideration  for such GECC Warrants
in  connection  with a GECC  Transaction,  then (A) the number of GECC  Warrants
issued  in  such  transaction  may not  exceed  the  consideration  paid by such
purchasers  in the GECC  Transaction  divided by the market  Price of the Common
Stock effect  immediately  preceding such transaction  multiplied by twenty-five
percent (25%),  (B) the exercise price of the GECC Warrants must be greater than
the Market Price of the Common Stock in effect  immediately  preceding such GECC
Transaction and (C) the term of such GECC Warrants must be less than or equal to
four (4) years following the date of such GECC Transaction.

            (c)  Subdivision or  Combination of Common Stock.  If the Company at
any time  subdivides  (by any stock  split,  stock  dividend,  recapitalization,
reorganization,  reclassification  or  otherwise)  the  shares of  Common  Stock
acquirable  hereunder into a greater number of shares,  then,  after the date of
record for effecting such subdivision,  the Exercise Price in effect immediately
prior to such subdivision will be proportionately reduced. If the Company at any
time  combines  (by  reverse  stock  split,  recapitalization,   reorganization,
reclassification  or otherwise) the shares of Common Stock acquirable  hereunder
into a smaller  number of shares,  then,  after the date of record for effecting
such  combination,  the  Exercise  Price  in  effect  immediately  prior to such
combination will be proportionately increased.

            (d)  Adjustment  in Number of Shares.  Upon each  adjustment  of the
Exercise  Price  pursuant to the  provisions of this  Paragraph 4, the number of
shares of Common Stock  issuable upon exercise of this Warrant shall be adjusted
by multiplying a number equal to the Exercise Price in effect  immediately prior
to such  adjustment  by the  number  of shares of  Common  Stock  issuable  upon
exercise of this Warrant  immediately  prior to such adjustment and dividing the
product so obtained by the adjusted Exercise Price.



<PAGE>


            (e)  Consolidation,  Merger or Sale. In case of any consolidation of
the Company  with,  or merger of the Company into any other  corporation,  or in
case of any sale or conveyance of all or substantially  all of the assets of the
Company  other than in  connection  with a plan of complete  liquidation  of the
Company,  then  as  a  condition  of  such  consolidation,  merger  or  sale  or
conveyance,  adequate  provision will be made whereby the holder of this Warrant
will have the right to acquire and receive upon exercise of this Warrant in lieu
of the  shares of  Common  Stock  immediately  theretofore  acquirable  upon the
exercise of this Warrant,  such shares of stock,  securities or assets as may be
issued or payable  with  respect to or in  exchange  for the number of shares of
Common Stock immediately  theretofore acquirable and receivable upon exercise of
this  Warrant had such  consolidation,  merger or sale or  conveyance  not taken
place. In any such case, the Company will make  appropriate  provision to insure
that the provisions of this Paragraph 4 hereof will  thereafter be applicable as
nearly as may be in  relation  to any shares of stock or  securities  thereafter
deliverable  upon the exercise of this Warrant.  The Company will not effect any
consolidation,  merger or sale or  conveyance  unless prior to the  consummation
thereof,  the successor or acquiring  entity (if other than the Company) and, if
an entity  different  from the successor or acquiring  entity,  the entity whose
capital  stock or assets  the  holders of the Common  Stock of the  Company  are
entitled  to  receive  as a  result  of such  consolidation,  merger  or sale or
conveyance  assumes by written instrument the obligations under this Paragraph 4
and the  obligations  to deliver to the holder of this  Warrant  such  shares of
stock, securities or assets as, in accordance with the foregoing provisions, the
holder may be entitled to acquire.

            (f)  Distribution  of Assets.  In case the Company  shall declare or
make any distribution of its assets  (including cash) to holders of Common Stock
as a partial  liquidating  dividend,  by way of return of capital or  otherwise,
then,  after the date of record for  determining  stockholders  entitled to such
distribution,  but prior to the date of distribution, the holder of this Warrant
shall be entitled  upon  exercise of this Warrant for the purchase of any or all
of the shares of Common  Stock  subject  hereto,  to receive  the amount of such
assets  which  would have been  payable to the holder had such  holder  been the
holder of such shares of Common  Stock on the record date for the  determination
of stockholders entitled to such distribution.

            (g) Notice of  Adjustment.  Upon the  occurrence  of any event which
requires any adjustment of the Exercise Price,  then, and in each such case, the
Company shall give notice  thereof to the holder of this  Warrant,  which notice
shall state the Exercise Price  resulting from such  adjustment and the increase
or  decrease  in the number of  Warrant  Shares  purchasable  at such price upon
exercise,  setting forth in reasonable  detail the method of calculation and the
facts upon which such calculation is based.  Such calculation shall be certified
by the chief financial officer of the Company.

            (h) Minimum  Adjustment  of Exercise  Price.  No  adjustment  of the
Exercise  Price shall be made in an amount of less than 1% of the Exercise Price
in effect at the time such adjustment is otherwise  required to be made, but any
such lesser  adjustment  shall be carried  forward and shall be made at the time
and  together  with the next  subsequent  adjustment  which,  together  with any
adjustments  so  carried  forward,  shall  amount  to not  less  than 1% of such
Exercise Price.

            (i) No Fractional  Shares.  No fractional shares of Common Stock are
to be issued upon the exercise of this Warrant, but the Company shall pay a cash
adjustment in respect of any fractional  share which would otherwise be issuable
in an amount equal to the same fraction of the Market Price of a share of Common
Stock on the date of such exercise.

            (j)   Other Notices.  In case at any time:

                  (i) the Company  shall  declare any  dividend  upon the Common
Stock  payable  in shares  of stock of any class or make any other  distribution
(including dividends or distributions  payable in cash out of retained earnings)
to the holders of the Common Stock;

                  (ii) the Company shall offer for  subscription pro rata to the
holders of the Common Stock any additional shares of stock of any class or other
rights;

                  (iii)  there  shall  be  any  capital  reorganization  of  the
Company,  or reclassification of the Common Stock, or consolidation or merger of
the Company  with or into,  or sale of all or  substantially  all its assets to,
another corporation or entity; or


<PAGE>


                  (iv) there shall be a voluntary  or  involuntary  dissolution,
liquidation or winding-up of the Company;

then,  in each such case,  the Company  shall give to the holder of this Warrant
(a) notice of the date on which the books of the Company shall close or a record
shall be taken for  determining  the holders of Common Stock entitled to receive
any such dividend,  distribution,  or subscription rights or for determining the
holders of Common Stock entitled to vote in respect of any such  reorganization,
reclassification,  consolidation,  merger,  sale,  dissolution,  liquidation  or
winding-up  and (b) in the  case of any such  reorganization,  reclassification,
consolidation,  merger, sale, dissolution,  liquidation or winding-up, notice of
the date (or,  if not then  known,  a  reasonable  approximation  thereof by the
Company) when the same shall take place. Such notice shall also specify the date
on which the holders of Common Stock shall be entitled to receive such dividend,
distribution, or subscription rights or to exchange their Common Stock for stock
or  other  securities  or  property   deliverable   upon  such   reorganization,
reclassification,  consolidation,  merger, sale,  dissolution,  liquidation,  or
winding-up,  as the case  may be.  Such  notice  shall be given at least 30 days
prior to the record date or the date on which the Company's  books are closed in
respect thereto. Failure to give any such notice or any defect therein shall not
affect the validity of the proceedings  referred to in clauses (i), (ii),  (iii)
and (iv) above.

            (k) Certain Events.  If any event occurs of the type contemplated by
the adjustment  provisions of this Paragraph 4 but not expressly provided for by
such  provisions,  the  Company  will give  notice of such event as  provided in
Paragraph  4(g)  hereof,  and the  Company's  Board of  Directors  will  make an
appropriate  adjustment in the Exercise Price and the number of shares of Common
Stock  acquirable upon exercise of this Warrant so that the rights of the Holder
shall be neither enhanced nor diminished by such event.

            (l)   Certain Definitions.

                  (i) "Common Stock", for purposes of this Paragraph 4, includes
the Common Stock, par value $.01 per share, and any additional class of stock of
the  Company  having  no  preference  as  to  dividends  or   distributions   on
liquidation, provided that the shares purchasable pursuant to this Warrant shall
include  only shares of Common  Stock,  par value $.01 per share,  in respect of
which this Warrant is exercisable,  or shares  resulting from any subdivision or
combination  of  such  Common  Stock,  or in the  case  of  any  reorganization,
reclassification, consolidation, merger, or sale of the character referred to in
Paragraph 4(e) hereof, the stock or other securities or property provided for in
such Paragraph.



<PAGE>


                  (ii) "Market  Price," as of any date, (i) means the average of
the last  reported  sale  prices  for the  shares of Common  Stock on the Nasdaq
National Market  ("Nasdaq") for the five (5) trading days immediately  preceding
such date as reported by Bloomberg  Financial Markets or an equivalent  reliable
reporting service mutually acceptable to and hereafter  designated by the holder
of this  Warrant  and the  Company  ("Bloomberg"),  or (ii) if Nasdaq is not the
principal trading market for the shares of Common Stock, the average of the last
reported sale prices on the principal trading market for the Common Stock during
the same period as reported by  Bloomberg,  or (iii) if market  value  cannot be
calculated as of such date on any of the foregoing bases, the Market Price shall
be the fair market value as reasonably determined in good faith by (a) the Board
of Directors of the Company or, at the option of a  majority-in-interest  of the
holders of the outstanding  Warrants,  by (b) an independent  investment bank of
nationally  recognized  standing in the valuation of  businesses  similar to the
business  of the  Company.  The manner of  determining  the Market  Price of the
Common Stock set forth in the foregoing  definition  shall apply with respect to
any other security in respect of which a  determination  as to market value must
be made hereunder.

      5. Issue Tax. The  issuance of  certificates  for Warrant  Shares upon the
exercise  of this  Warrant  shall be made  without  charge to the holder of this
Warrant or such shares for any issuance  tax or other costs in respect  thereof,
provided  that the  Company  shall not be  required  to pay any tax which may be
payable in respect of any transfer  involved in the issuance and delivery of any
certificate in a name other than the holder of this Warrant.

      6. No Rights or  Liabilities  as a  Shareholder.  This  Warrant  shall not
entitle the holder  hereof to any voting rights or other rights as a shareholder
of the  Company.  No provision of this  Warrant,  in the absence of  affirmative
action by the holder hereof to purchase Warrant Shares,  and no mere enumeration
herein of the rights or privileges of the holder hereof,  shall give rise to any
liability  of such  holder for the  Exercise  Price or as a  shareholder  of the
Company,  whether  such  liability is asserted by the Company or by creditors of
the Company.

      7.    Transfer, Exchange, and Replacement of Warrant.

            (a) Restriction on Transfer.  This Warrant and the rights granted to
the holder hereof are transferable,  in whole or in part, upon surrender of this
Warrant,  together  with a properly  executed  assignment  in the form  attached
hereto,  at the office or agency of the Company  referred to in  Paragraph  7(e)
below,  provided,  however,  that any transfer or assignment shall be subject to
the  conditions  set  forth  in  Paragraph  7(f)  hereof  and to the  applicable
provisions of the  Securities  Purchase  Agreement.  Until due  presentment  for
registration of transfer on the books of the Company,  the Company may treat the
registered  holder hereof as the owner and holder  hereof for all purposes,  and
the Company shall not be affected by any notice to the contrary. Notwithstanding
anything to the contrary contained herein, the registration  rights described in
Paragraph  8 are  assignable  only in  accordance  with the  provisions  of that
certain  Registration  Rights  Agreement,  dated as of February 18, 2000, by and
among the Company and the other signatories  thereto (the  "Registration  Rights
Agreement").

            (b) Warrant Exchangeable for Different  Denominations.  This Warrant
is exchangeable, upon the surrender hereof by the holder hereof at the office or
agency of the Company  referred to in Paragraph 7(e) below,  for new Warrants of
like tenor  representing  in the  aggregate  the right to purchase the number of
shares  of  Common  Stock  which may be  purchased  hereunder,  each of such new
Warrants to  represent  the right to purchase  such number of shares as shall be
designated by the holder hereof at the time of such surrender.



<PAGE>


            (c)  Replacement  of Warrant.  Upon  receipt of evidence  reasonably
satisfactory to the Company of the loss,  theft,  destruction,  or mutilation of
this  Warrant and, in the case of any such loss,  theft,  or  destruction,  upon
delivery of an indemnity agreement reasonably satisfactory in form and amount to
the  Company,  or,  in the  case of any  such  mutilation,  upon  surrender  and
cancellation  of this  Warrant,  the Company,  at its expense,  will execute and
deliver, in lieu thereof, a new Warrant of like tenor.

            (d)  Cancellation;  Payment of Expenses.  Upon the surrender of this
Warrant in connection with any transfer, exchange, or replacement as provided in
this  Paragraph 7, this Warrant shall be promptly  canceled by the Company.  The
Company shall pay all taxes (other than securities transfer taxes) and all other
expenses  (other  than  legal  expenses,  if  any,  incurred  by the  Holder  or
transferees) and charges payable in connection with the preparation,  execution,
and delivery of Warrants pursuant to this Paragraph 7.

            (e) Register. The Company shall maintain, at its principal executive
offices (or such other  office or agency of the Company as it may  designate  by
notice to the holder hereof), a register for this Warrant,  in which the Company
shall  record the name and address of the person in whose name this  Warrant has
been issued,  as well as the name and address of each  transferee and each prior
owner of this Warrant.

            (f) Exercise or Transfer  Without  Registration.  If, at the time of
the surrender of this Warrant in  connection  with any  exercise,  transfer,  or
exchange of this  Warrant,  this Warrant (or, in the case of any  exercise,  the
Warrant Shares issuable hereunder), shall not be registered under the Securities
Act and under  applicable  state  securities  or blue sky laws,  the Company may
require, as a condition of allowing such exercise,  transfer,  or exchange,  (i)
that the holder or transferee of this  Warrant,  as the case may be,  furnish to
the  Company a written  opinion  of  counsel,  which  opinion  and  counsel  are
acceptable  to the  Company,  to the effect  that such  exercise,  transfer,  or
exchange may be made without  registration  under said Act and under  applicable
state  securities or blue sky laws,  (ii) that the holder or transferee  execute
and deliver to the Company an investment letter in form and substance acceptable
to the Company and (iii) that the  transferee  be an  "accredited  investor"  as
defined in Rule 501(a)  promulgated  under the Securities Act;  provided that no
such opinion,  letter or status as an "accredited investor" shall be required in
connection  with a transfer  pursuant to Rule 144 under the Securities  Act. The
first holder of this Warrant, by taking and holding the same,  represents to the
Company that such holder is acquiring this Warrant for investment and not with a
view to the distribution thereof.

      8.  Registration  Rights.  The initial holder of this Warrant (and certain
assignees  thereof) is entitled  to the benefit of such  registration  rights in
respect of the Warrant Shares as are set forth in Section 2 of the  Registration
Rights Agreement.



<PAGE>


      9. Notices. All notices,  requests,  and other communications  required or
permitted to be given or delivered hereunder to the holder of this Warrant shall
be in writing, and shall be personally delivered,  or shall be sent by certified
or registered mail or by recognized overnight mail courier,  postage prepaid and
addressed,  to such holder at the address  shown for such holder on the books of
the  Company,  or at such  other  address as shall  have been  furnished  to the
Company  by  notice  from  such  holder.  All  notices,   requests,   and  other
communications  required or permitted to be given or delivered  hereunder to the
Company shall be in writing, and shall be personally delivered, or shall be sent
by certified or registered mail or by recognized overnight mail courier, postage
prepaid and addressed,  to the office of the Company at 333 Seventh Avenue, 20th
Floor,  New York,  New York,  10001  Attention:  Chairman of the Board and Chief
Executive Officer,  or at such other address as shall have been furnished to the
holder of this Warrant by notice from the Company. Any such notice,  request, or
other  communication  may be sent  by  facsimile,  but  shall  in  such  case be
subsequently confirmed by a writing personally delivered or sent by certified or
registered mail or by recognized  overnight mail courier as provided above.  All
notices,  requests,  and other communications shall be deemed to have been given
either at the time of the receipt thereof by the person entitled to receive such
notice at the address of such person for  purposes of this  Paragraph  9, or, if
mailed by  registered  or  certified  mail or with a recognized  overnight  mail
courier upon deposit with the United States Post Office or such  overnight  mail
courier,  if postage is prepaid and the mailing is  properly  addressed,  as the
case may be.

      10.  Governing  Law.  THIS WARRANT  SHALL BE GOVERNED BY AND  CONSTRUED IN
ACCORDANCE WITH THE LAWS OF THE STATE OF DELAWARE  APPLICABLE TO AGREEMENTS MADE
AND TO BE PERFORMED IN THE STATE OF DELAWARE  (WITHOUT  REGARD TO  PRINCIPLES OF
CONFLICT OF LAWS). BOTH PARTIES  IRREVOCABLY  CONSENT TO THE JURISDICTION OF THE
UNITED  STATES  FEDERAL  COURTS AND THE STATE  COURTS  LOCATED IN DELAWARE  WITH
RESPECT TO ANY SUIT OR PROCEEDING BASED ON OR ARISING UNDER THIS AGREEMENT,  THE
AGREEMENTS ENTERED INTO IN CONNECTION HEREWITH OR THE TRANSACTIONS  CONTEMPLATED
HEREBY OR THEREBY AND IRREVOCABLY  AGREE THAT ALL CLAIMS IN RESPECT OF SUCH SUIT
OR PROCEEDING MAY BE DETERMINED IN SUCH COURTS.  BOTH PARTIES  IRREVOCABLY WAIVE
THE  DEFENSE  OF AN  INCONVENIENT  FORUM  TO THE  MAINTENANCE  OF  SUCH  SUIT OR
PROCEEDING.  BOTH  PARTIES  FURTHER  AGREE THAT  SERVICE OF PROCESS UPON A PARTY
MAILED BY FIRST CLASS MAIL SHALL BE DEEMED IN EVERY RESPECT EFFECTIVE SERVICE OF
PROCESS  UPON THE PARTY IN ANY SUCH SUIT OR  PROCEEDING.  NOTHING  HEREIN  SHALL
AFFECT EITHER  PARTY'S  RIGHT TO SERVE PROCESS IN ANY OTHER MANNER  PERMITTED BY
LAW. BOTH PARTIES AGREE THAT A FINAL NON-APPEALABLE JUDGMENT IN ANY SUCH SUIT OR
PROCEEDING  SHALL BE CONCLUSIVE  AND MAY BE ENFORCED IN OTHER  JURISDICTIONS  BY
SUIT ON SUCH JUDGMENT OR IN ANY OTHER LAWFUL MANNER.

      11.   Miscellaneous.

            (a)  Amendments.  This Warrant and any provision  hereof may only be
amended by an instrument in writing signed by the Company and the holder hereof.

            (b) Descriptive  Headings.  The descriptive  headings of the several
paragraphs  of this Warrant are inserted  for  purposes of reference  only,  and
shall not affect the meaning or construction of any of the provisions hereof.



<PAGE>


            (c)  Cashless  Exercise.  Notwithstanding  anything to the  contrary
contained in this Warrant,  if the resale of the Warrant Shares by the holder is
not then registered  pursuant to an effective  registration  statement under the
Securities  Act as required  pursuant to Section 8 hereof,  this  Warrant may be
exercised by  presentation  and  surrender of this Warrant to the Company at its
principal  executive offices with a written notice of the holder=s  intention to
effect a cashless  exercise,  including a calculation of the number of shares of
Common Stock to be issued upon such exercise in accordance with the terms hereof
(a "Cashless Exercise").  In the event of a Cashless Exercise, in lieu of paying
the Exercise  Price in cash,  the holder shall  surrender  this Warrant for that
number of shares of Common Stock determined by multiplying the number of Warrant
Shares to which it would  otherwise be entitled by a fraction,  the numerator of
which shall be the difference between the then current Market Price per share of
the Common Stock and the Exercise  Price,  and the denominator of which shall be
the then current Market Price per share of Common Stock.


IN WITNESS WHEREOF, the Company has caused this Warrant to be signed by its duly
authorized officer.

                                          MARKETING SERVICES GROUP, INC.


                              By:   _____________________________
                                    J. Jeremy Barbera
                                    Chairman  of the Board  and Chief  Executive
                                    Officer



                                          Dated as of February 24, 2000


<PAGE>

                          FORM OF EXERCISE AGREEMENT


                                                     Dated:  ________ __, 2000


To: MARKETING SERVICES GROUP, INC.


      The  undersigned,  pursuant  to the  provisions  set  forth in the  within
Warrant,  hereby agrees to purchase  ________  shares of Common Stock covered by
such Warrant, and makes payment herewith in full therefor at the price per share
provided by such Warrant in cash or by  certified or official  bank check in the
amount of,  or, if the resale of such  Common  Stock by the  undersigned  is not
currently registered pursuant to an effective  registration  statement under the
Securities  Act of 1933, as amended,  by surrender of  securities  issued by the
Company  (including a portion of the Warrant) having a market value (in the case
of a portion of this Warrant, determined in accordance with Section 11(c) of the
Warrant) equal to $_________.  Please issue a certificate  or  certificates  for
such shares of Common  Stock in the name of and pay any cash for any  fractional
share to:


                                    Name:  ___________________________________

                                    Signature: ________________________________
                                    Address:  ________________________________
                                              --------------------------------


                          Note: The above signature should  correspond exactly
                                with the name on the face of the within Warrant.

and,  if said  number  of shares of  Common  Stock  shall not be all the  shares
purchasable under the within Warrant,  a new Warrant is to be issued in the name
of said undersigned  covering the balance of the shares  purchasable  thereunder
less any fraction of a share paid in cash.


<PAGE>



124254-1
                              FORM OF ASSIGNMENT


      FOR VALUE RECEIVED,  the undersigned hereby sells,  assigns, and transfers
all the rights of the undersigned under the within Warrant,  with respect to the
number of shares of Common Stock covered thereby set forth hereinbelow, to:

Name of Assignee                    Address                       No of Shares






,   and   hereby   irrevocably    constitutes   and   appoints    ______________
________________________  as agent and attorney-in-fact to transfer said Warrant
on the books of the within-named corporation, with full power of substitution in
the premises.


Dated:  ________ __, 2000

In the presence of:


- -------------------------

                                    Name: ____________________________________

                                    Signature:_________________________________

                                    Title of Signing Officer or Agent (if any):
                                            ----------------------------------
                                    Address:__________________________________
                                            ----------------------------------


                            Note: The above signature should correspond exactly
                                with the name on the face of the within Warrant.

                                                                 Exhibit 4.2








      THIS  WARRANT AND THE SHARES  ISSUABLE  UPON THE  EXERCISE OF THIS WARRANT
      HAVE NOT BEEN  REGISTERED  UNDER THE  SECURITIES  ACT OF 1933, AS AMENDED.
      EXCEPT AS OTHERWISE SET FORTH HEREIN OR IN A SECURITIES PURCHASE AGREEMENT
      DATED AS OF FEBRUARY 18, 2000, NEITHER THIS WARRANT NOR ANY OF SUCH SHARES
      MAY BE SOLD,  TRANSFERRED  OR  ASSIGNED  IN THE  ABSENCE  OF AN  EFFECTIVE
      REGISTRATION  STATEMENT FOR SUCH SECURITIES  UNDER SAID ACT OR, AN OPINION
      OF  COUNSEL,  IN FORM,  SUBSTANCE  AND SCOPE,  CUSTOMARY  FOR  OPINIONS OF
      COUNSEL IN  COMPARABLE  TRANSACTIONS,  THAT  REGISTRATION  IS NOT REQUIRED
      UNDER SUCH ACT OR UNLESS SOLD PURSUANT TO RULE 144 UNDER SUCH ACT.

                                                         Right to
                                                         Purchase
                                                         735,537
                                                         Shares of
                                                         Common Stock, par value
                                                         $.01
                                                         per share


                            STOCK PURCHASE WARRANT

      THIS CERTIFIES THAT, for value received, RGC International  Investors, LDC
or its  registered  assigns,  is entitled to purchase  from  MARKETING  SERVICES
GROUP, INC., a Delaware corporation (the "Company"), at any time or from time to
time  during  the  period  specified  in  Paragraph  2  hereof,   Seven  Hundred
Thirty-Five  Thousand,  Five  Hundred  Thirty-Seven  (735,537)  fully  paid  and
nonassessable  shares of the Company's  Common  Stock,  par value $.01 per share
(the "Common  Stock"),  at an exercise  price of $28.55 per share (the "Exercise
Price").  The term  "Warrant  Shares," as used  herein,  refers to the shares of
Common Stock  purchasable  hereunder.  The Warrant Shares and the Exercise Price
are subject to adjustment  as provided in Paragraph 4 hereof.  The term Warrants
means this  Warrant  and the other  warrants  issued  pursuant  to that  certain
Securities Purchase Agreement, dated February 18, 2000, by and among the Company
and the Buyers listed on the execution  page thereof (the  "Securities  Purchase
Agreement").

      This  Warrant  is  subject  to  the  following  terms,   provisions,   and
conditions:



<PAGE>





                                             22
PHL_A 1339290 v 6
      1.  Manner of  Exercise;  Issuance  of  Certificates;  Payment for Shares.
Subject to the  provisions  hereof,  this Warrant may be exercised by the holder
hereof,  in whole or in part, by the surrender of this Warrant,  together with a
completed  exercise  agreement  in  the  form  attached  hereto  (the  "Exercise
Agreement"),  to the Company during normal business hours on any business day at
the Company's principal executive offices (or such other office or agency of the
Company  as it may  designate  by notice  to the  holder  hereof),  and upon (i)
payment to the Company in cash,  by certified or official  bank check or by wire
transfer  for the account of the Company of the  Exercise  Price for the Warrant
Shares specified in the Exercise  Agreement or (ii) if the resale of the Warrant
Shares  by  the  holder  is  not  then  registered   pursuant  to  an  effective
registration  statement  under  the  Securities  Act of 1933,  as  amended  (the
"Securities Act"), delivery to the Company of a written notice of an election to
effect a "Cashless Exercise" (as defined in Section 11(c) below) for the Warrant
Shares  specified in the  Exercise  Agreement.  The Warrant  Shares so purchased
shall be deemed to be issued to the holder hereof or such holder's designee,  as
the record  owner of such  shares,  as of the close of  business  on the date on
which this Warrant shall have been surrendered, the completed Exercise Agreement
shall have been delivered,  and payment shall have been made for such shares (or
an election  to effect a Cashless  Exercise  has been made) as set forth  above.
Certificates  for the Warrant  Shares so purchased,  representing  the aggregate
number of shares specified in the Exercise Agreement,  shall be delivered to the
holder hereof  within a reasonable  time,  not exceeding two (2) business  days,
after this Warrant shall have been so exercised.  The  certificates so delivered
shall be in such  denominations  as may be  requested  by the holder  hereof and
shall be  registered  in the name of such  holder or such other name as shall be
designated  by such holder.  If this Warrant shall have been  exercised  only in
part, then, unless this Warrant has expired,  the Company shall, at its expense,
at the  time of  delivery  of such  certificates,  deliver  to the  holder a new
Warrant  representing  the number of shares with  respect to which this  Warrant
shall not then have been exercised.

            Notwithstanding  anything  in this  Warrant to the  contrary,  in no
event  shall the Holder of this  Warrant  be  entitled  to  exercise a number of
Warrants (or portions  thereof) in excess of the number of Warrants (or portions
thereof)  upon  exercise  of which the sum of (i) the number of shares of Common
Stock  beneficially owned by the Holder and its affiliates (other than shares of
Common Stock which may be deemed beneficially owned through the ownership of the
unexercised  Warrants and the  unexercised or  unconverted  portion of any other
securities  of the Company  (including  shares of Series E  Preferred  Stock (as
defined  in the  Securities  Purchase  Agreement))  subject to a  limitation  on
conversion or exercise  analogous to the limitation  contained  herein) and (ii)
the number of shares of Common Stock  issuable upon exercise of the Warrants (or
portions  thereof) with respect to which the  determination  described herein is
being  made,  would  result  in  beneficial  ownership  by the  Holder  and  its
affiliates  of more than 4.9% of the  outstanding  shares of Common  Stock.  For
purposes of the immediately  preceding sentence,  beneficial  ownership shall be
determined in accordance  with Section 13(d) of the  Securities  Exchange Act of
1934, as amended, and Regulation 13D-G thereunder,  except as otherwise provided
in clause (i) hereof.

      2.    Period of Exercise.

            (a) Exercise Period. This Warrant is exercisable at any time or from
time to time on or after the date on which this Warrant is issued and  delivered
pursuant to the terms of the  Securities  Purchase  Agreement (the "Issue Date")
and before 5:00 p.m., New York City time on the second (2nd)  anniversary of the
Issue Date (the "Exercise Period").


<PAGE>


            (b) Mandatory Exercise Right. The Company shall be entitled,  on any
day following the eighteen (18) month anniversary of the Issue Date on which the
average  Closing Bid Price of the Common Stock  during the ten (10)  consecutive
trading day period  ending on the trading day  immediately  preceding  such date
(the ACalculation  Date@) is equal to or greater than 170% of the Exercise Price
(subject  to  adjustment  in  accordance  with  Section 4 hereof),  to deliver a
written notice (the AMandatory  Exercise  Notice@) to the Holder  requiring such
Holder to exercise this Warrant in accordance  with Section 1 hereof on the date
which is twenty (20) trading days following the date of such Mandatory  Exercise
Notice (the AExercise  Date@);  provided,  however,  that the Company shall have
such right if and only if (x) for a period of thirty  (30)  consecutive  trading
days prior to such  Calculation  Date and (y) at all times  during such ten (10)
consecutive trading day period of time and continuing through the Exercise Date,
the Warrant Shares issuable upon exercise of the Warrants are (i) authorized and
reserved for issuance,  (ii)  registered  for resale under the Securities Act of
1933,  as amended,  by the holder of this  Warrant (or may  otherwise  be resold
publicly  without  restriction)  and  sales of the  Warrant  Shares  may be made
continuously  thereunder during such time periods,  and (iii) listed for trading
on each principal  exchange or market on which the shares of Common Stock of the
Company were then traded; and provided,  further,  however, that on the Exercise
Date,  the Closing Bid Price of the Common Stock is equal to or greater than one
hundred fifty  percent  (150%) of the Exercise  Price  (subject to adjustment in
accordance with Section 4 hereof).

Nothing in this Section 2(b) shall  prohibit  exercise of the Warrant  otherwise
permitted  pursuant  to the terms of this  Warrant  during the  pendency  of any
Mandatory Exercise Notice.

      3.    Certain  Agreements of the Company.  The Company hereby  covenants
 and agrees as follows:

            (a) Shares to be Fully Paid. All Warrant Shares will,  upon issuance
in accordance with the terms of this Warrant, be validly issued, fully paid, and
nonassessable  and free from all taxes,  liens,  and charges with respect to the
issue thereof.

            (b) Reservation of Shares.  During the Exercise Period,  the Company
shall at all times have  authorized,  and  reserved  for the purpose of issuance
upon exercise of this Warrant,  a sufficient number of shares of Common Stock to
provide for the exercise of this Warrant in accordance with the terms of Section
4(h) of the Securities Purchase Agreement.

            (c) Listing.  The Company shall  promptly  secure the listing of the
shares of Common Stock  issuable upon exercise of the Warrant upon each national
securities  exchange or automated quotation system, if any, upon which shares of
Common  Stock are then  listed  (subject to  official  notice of  issuance  upon
exercise of this  Warrant)  and shall  maintain,  so long as any other shares of
Common Stock shall be so listed, such listing of all shares of Common Stock from
time to time issuable  upon the exercise of this Warrant;  and the Company shall
so list on each national  securities  exchange or automated quotation system, as
the case may be, and shall maintain such listing of, any other shares of capital
stock of the Company  issuable  upon the exercise of this Warrant if and so long
as any  shares of the same  class  shall be listed on such  national  securities
exchange or automated quotation system.



<PAGE>


            (d) Certain Actions  Prohibited.  The Company will not, by amendment
of its charter or through any reorganization, transfer of assets, consolidation,
merger, dissolution, issue or sale of securities, or any other voluntary action,
avoid or seek to avoid the  observance or  performance of any of the terms to be
observed  or  performed  by it  hereunder,  but will at all times in good  faith
assist in the  carrying  out of all the  provisions  of this  Warrant and in the
taking of all such action as may  reasonably  be requested by the holder of this
Warrant in order to protect the exercise privilege of the holder of this Warrant
against dilution or other  impairment,  consistent with the tenor and purpose of
this Warrant.  Without limiting the generality of the foregoing, the Company (i)
will not increase the par value of any shares of Common  Stock  receivable  upon
the exercise of this Warrant above the Exercise  Price then in effect,  and (ii)
will take all such actions as may be necessary or  appropriate in order that the
Company may validly and  legally  issue fully paid and  nonassessable  shares of
Common Stock upon the exercise of this Warrant.

            (e)  Successors  and Assigns.  This Warrant will be binding upon any
entity succeeding to the Company by merger, consolidation, or acquisition of all
or substantially all the Company's assets.

      4. Antidilution Provisions. During the Exercise Period, the Exercise Price
and the number of Warrant  Shares  shall be subject to  adjustment  from time to
time as provided in this Paragraph 4.

            In the event that any  adjustment of the Exercise  Price as required
herein results in a fraction of a cent,  such Exercise Price shall be rounded up
to the nearest cent.

            (a)  Adjustment of Exercise Price and Number of Shares upon Issuance
of Common  Stock.  Except as  otherwise  provided  in  Paragraphs  4(c) and 4(e)
hereof, if and whenever on or after the Issue Date of this Warrant,  the Company
issues or sells,  or in accordance  with Paragraph 4(b) hereof is deemed to have
issued  or sold,  any  shares  of Common  Stock  for no  consideration  or for a
consideration per share (before deduction of reasonable  expenses or commissions
or underwriting  discounts or allowances in connection  therewith) less than the
Market Price (as hereinafter defined) on the Issue Date (a "Dilutive Issuance"),
then immediately upon the Dilutive Issuance,  the Exercise Price will be reduced
to a price  determined by multiplying  the Exercise Price in effect  immediately
prior to the Dilutive  Issuance by a fraction,  (i) the numerator of which is an
amount  equal to the sum of (x) the  number of shares of Common  Stock  actually
outstanding immediately prior to the Dilutive Issuance, plus (y) the quotient of
the aggregate  consideration,  calculated as set forth in Paragraph 4(b) hereof,
received by the Company upon such Dilutive  Issuance divided by the Market Price
in effect immediately prior to the Dilutive  Issuance,  and (ii) the denominator
of which is the total number of shares of Common Stock  Deemed  Outstanding  (as
defined below) immediately after the Dilutive Issuance.

            (b) Effect on  Exercise  Price of Certain  Events.  For  purposes of
determining  the  adjusted  Exercise  Price under  Paragraph  4(a)  hereof,  the
following will be applicable:



<PAGE>


                  (i)  Issuance  of Rights or  Options.  If the  Company  in any
manner  issues  or  grants  any  warrants,  rights or  options,  whether  or not
immediately  exercisable,  to subscribe for or to purchase Common Stock or other
securities  convertible  into or  exchangeable  for Common  Stock  ("Convertible
Securities")  (such  warrants,  rights and options to purchase  Common  Stock or
Convertible  Securities are hereinafter  referred to as "Options") and the price
per share for which Common  Stock is issuable  upon the exercise of such Options
is less than the Market Price on the date of issuance or grant of such  Options,
then the  maximum  total  number of shares of  Common  Stock  issuable  upon the
exercise of all such  Options  will,  as of the date of the issuance or grant of
such Options,  be deemed to be  outstanding  and to have been issued and sold by
the Company for such price per share.  For purposes of the  preceding  sentence,
the "price per share for which  Common  Stock is issuable  upon the  exercise of
such Options" is determined by dividing (i) the total amount,  if any,  received
or  receivable by the Company as  consideration  for the issuance or granting of
all such Options, plus the minimum aggregate amount of additional consideration,
if any,  payable to the Company upon the exercise of all such Options,  plus, in
the case of Convertible  Securities  issuable upon the exercise of such Options,
the  minimum  aggregate  amount of  additional  consideration  payable  upon the
conversion or exchange  thereof at the time such  Convertible  Securities  first
become  convertible or exchangeable,  by (ii) the maximum total number of shares
of Common Stock  issuable upon the exercise of all such Options  (assuming  full
conversion of Convertible Securities,  if applicable).  No further adjustment to
the  Exercise  Price will be made upon the actual  issuance of such Common Stock
upon  the  exercise  of such  Options  or upon the  conversion  or  exchange  of
Convertible Securities issuable upon exercise of such Options.

                  (ii) Issuance of Convertible Securities. If the Company in any
manner issues or sells any  Convertible  Securities,  whether or not immediately
convertible  (other  than  where  the same are  issuable  upon the  exercise  of
Options) and the price per share for which  Common  Stock is issuable  upon such
conversion  or exchange is less than the Market  Price on the date of  issuance,
then the  maximum  total  number of shares of  Common  Stock  issuable  upon the
conversion or exchange of all such  Convertible  Securities will, as of the date
of the issuance of such Convertible Securities,  be deemed to be outstanding and
to have been issued and sold by the  Company  for such price per share.  For the
purposes of the preceding sentence,  the "price per share for which Common Stock
is issuable upon such  conversion or exchange" is determined by dividing (i) the
total amount, if any, received or receivable by the Company as consideration for
the  issuance  or sale of all such  Convertible  Securities,  plus  the  minimum
aggregate  amount of additional  consideration,  if any,  payable to the Company
upon the conversion or exchange thereof at the time such Convertible  Securities
first become  convertible or  exchangeable,  by (ii) the maximum total number of
shares of Common  Stock  issuable  upon the  conversion  or exchange of all such
Convertible Securities. No further adjustment to the Exercise Price will be made
upon the actual  issuance of such Common  Stock upon  conversion  or exchange of
such Convertible Securities.

                  (iii) Change in Option Price or Conversion Rate. If there is a
change at any time in (i) the amount of additional  consideration payable to the
Company  upon the  exercise  of any  Options;  (ii)  the  amount  of  additional
consideration, if any, payable to the Company upon the conversion or exchange of
any  Convertible  Securities;  or  (iii)  the  rate  at  which  any  Convertible
Securities are  convertible  into or  exchangeable  for Common Stock (other than
under or by reason of  provisions  designed to protect  against  dilution),  the
Exercise  Price in effect at the time of such change will be  readjusted  to the
Exercise  Price which would have been in effect at such time had such Options or
Convertible  Securities still outstanding  provided for such changed  additional
consideration  or  changed  conversion  rate,  as the case  may be,  at the time
initially granted, issued or sold.



<PAGE>


                  (iv) Treatment of Expired Options and Unexercised  Convertible
Securities. If, in any case, the total number of shares of Common Stock issuable
upon exercise of any Option or upon  conversion  or exchange of any  Convertible
Securities is not, in fact,  issued and the rights to exercise such Option or to
convert  or  exchange  such   Convertible   Securities  shall  have  expired  or
terminated, the Exercise Price then in effect will be readjusted to the Exercise
Price  which  would  have  been in  effect  at the  time of such  expiration  or
termination had such Option or Convertible Securities, to the extent outstanding
immediately  prior to such  expiration or termination  (other than in respect of
the actual  number of shares of Common Stock issued upon  exercise or conversion
thereof), never been issued.

                  (v)  Calculation  of  Consideration  Received.  If any  Common
Stock, Options or Convertible  Securities are issued,  granted or sold for cash,
the  consideration  received  therefor  for purposes of this Warrant will be the
amount  received  by  the  Company  therefor,  before  deduction  of  reasonable
commissions,  underwriting  discounts or allowances or other reasonable expenses
paid or incurred by the Company in connection with such issuance, grant or sale.
In case any Common Stock,  Options or Convertible  Securities are issued or sold
for a consideration part or all of which shall be other than cash, the amount of
the consideration other than cash received by the Company will be the fair value
of such consideration,  except where such consideration  consists of securities,
in which case the amount of  consideration  received by the Company  will be the
Market  Price  thereof  as of the date of  receipt.  In case any  Common  Stock,
Options or Convertible Securities are issued in connection with any acquisition,
merger or consolidation in which the Company is the surviving  corporation,  the
amount of  consideration  therefor  will be deemed to be the fair  value of such
portion of the net assets and business of the  non-surviving  corporation  as is
attributable  to such Common Stock,  Options or Convertible  Securities,  as the
case may be. The fair value of any  consideration  other than cash or securities
will be determined in good faith by the Board of Directors of the Company.



<PAGE>


                  (vi) Exceptions to Adjustment of Exercise Price. No adjustment
to the  Exercise  Price  will be made  (i) upon the  exercise  of any  warrants,
options or convertible securities granted, issued and outstanding on the date of
issuance  of this  Warrant;  (ii)  upon the  grant or  exercise  of any stock or
options which may hereafter be granted or exercised  under any employee  benefit
plan of the Company now existing or to be implemented in the future,  so long as
the  issuance  of such  stock  or  options  is  approved  by a  majority  of the
independent  members of the Board of  Directors  of the Company or a majority of
the  members  of a  committee  of  independent  directors  established  for such
purpose;  (iii) upon the exercise of the Warrants;  (iv) issuances of securities
in connection with a strategic investment or acquisition (the primary purpose of
which  is not to  raise  equity  capital),  so long as,  in  connection  with an
acquisition or strategic  investment that has an aggregate  acquisition price in
excess of ten million dollars ($10,000,000), the Company has received an opinion
from a nationally  recognized  investment banking firm reasonably  acceptable to
the holder of this  Warrant in  connection  with such  strategic  investment  or
acquisition  that such transaction is fair to the Company from a financial point
of view;  (v)  issuance  of the Bank  Warrants  (as  defined  in the  Securities
Purchase Agreement);  or (vi) issuances of securities (including Common Stock or
securities  convertible  or  exercisable  into  shares of Common  Stock)  (AGECC
Redemption  Securities@)  the  proceeds  of which  are used for the  purpose  of
purchasing or redeeming the 1,766,245 shares of Common Stock of the Company held
by General Electric Capital Corporation, which issuance is not primarily for the
purpose of raising equity capital (a AGECC  Transaction@);  provided,  that such
GECC Redemption Securities are not issued at a discount in excess of ten percent
(10%) of the Market  Price on the date of  issuance of such  securities  (taking
into account the value of any warrants or options to acquire Common Stock issued
in connection  therewith) and; provided,  further,  that if such GECC Redemption
Securities  consist  solely  of  warrants,  options  or  similar  rights  (AGECC
Warrants@) in which the purchaser pays no  consideration  for such GECC Warrants
in  connection  with a GECC  Transaction,  then (A) the number of GECC  Warrants
issued  in  such  transaction  may not  exceed  the  consideration  paid by such
purchasers  in the GECC  Transaction  divided by the market  Price of the Common
Stock effect  immediately  preceding such transaction  multiplied by twenty-five
percent (25%),  (B) the exercise price of the GECC Warrants must be greater than
the Market Price of the Common Stock in effect  immediately  preceding such GECC
Transaction and (C) the term of such GECC Warrants must be less than or equal to
four (4) years following the date of such GECC Transaction.

            (c)  Subdivision or  Combination of Common Stock.  If the Company at
any time  subdivides  (by any stock  split,  stock  dividend,  recapitalization,
reorganization,  reclassification  or  otherwise)  the  shares of  Common  Stock
acquirable  hereunder into a greater number of shares,  then,  after the date of
record for effecting such subdivision,  the Exercise Price in effect immediately
prior to such subdivision will be proportionately reduced. If the Company at any
time  combines  (by  reverse  stock  split,  recapitalization,   reorganization,
reclassification  or otherwise) the shares of Common Stock acquirable  hereunder
into a smaller  number of shares,  then,  after the date of record for effecting
such  combination,  the  Exercise  Price  in  effect  immediately  prior to such
combination will be proportionately increased.

            (d)  Adjustment  in Number of Shares.  Upon each  adjustment  of the
Exercise  Price  pursuant to the  provisions of this  Paragraph 4, the number of
shares of Common Stock  issuable upon exercise of this Warrant shall be adjusted
by multiplying a number equal to the Exercise Price in effect  immediately prior
to such  adjustment  by the  number  of shares of  Common  Stock  issuable  upon
exercise of this Warrant  immediately  prior to such adjustment and dividing the
product so obtained by the adjusted Exercise Price.



<PAGE>


            (e)  Consolidation,  Merger or Sale. In case of any consolidation of
the Company  with,  or merger of the Company into any other  corporation,  or in
case of any sale or conveyance of all or substantially  all of the assets of the
Company  other than in  connection  with a plan of complete  liquidation  of the
Company,  then  as  a  condition  of  such  consolidation,  merger  or  sale  or
conveyance,  adequate  provision will be made whereby the holder of this Warrant
will have the right to acquire and receive upon exercise of this Warrant in lieu
of the  shares of  Common  Stock  immediately  theretofore  acquirable  upon the
exercise of this Warrant,  such shares of stock,  securities or assets as may be
issued or payable  with  respect to or in  exchange  for the number of shares of
Common Stock immediately  theretofore acquirable and receivable upon exercise of
this  Warrant had such  consolidation,  merger or sale or  conveyance  not taken
place. In any such case, the Company will make  appropriate  provision to insure
that the provisions of this Paragraph 4 hereof will  thereafter be applicable as
nearly as may be in  relation  to any shares of stock or  securities  thereafter
deliverable  upon the exercise of this Warrant.  The Company will not effect any
consolidation,  merger or sale or  conveyance  unless prior to the  consummation
thereof,  the successor or acquiring  entity (if other than the Company) and, if
an entity  different  from the successor or acquiring  entity,  the entity whose
capital  stock or assets  the  holders of the Common  Stock of the  Company  are
entitled  to  receive  as a  result  of such  consolidation,  merger  or sale or
conveyance  assumes by written instrument the obligations under this Paragraph 4
and the  obligations  to deliver to the holder of this  Warrant  such  shares of
stock, securities or assets as, in accordance with the foregoing provisions, the
holder may be entitled to acquire.

            (f)  Distribution  of Assets.  In case the Company  shall declare or
make any distribution of its assets  (including cash) to holders of Common Stock
as a partial  liquidating  dividend,  by way of return of capital or  otherwise,
then,  after the date of record for  determining  stockholders  entitled to such
distribution,  but prior to the date of distribution, the holder of this Warrant
shall be entitled  upon  exercise of this Warrant for the purchase of any or all
of the shares of Common  Stock  subject  hereto,  to receive  the amount of such
assets  which  would have been  payable to the holder had such  holder  been the
holder of such shares of Common  Stock on the record date for the  determination
of stockholders entitled to such distribution.

            (g) Notice of  Adjustment.  Upon the  occurrence  of any event which
requires any adjustment of the Exercise Price,  then, and in each such case, the
Company shall give notice  thereof to the holder of this  Warrant,  which notice
shall state the Exercise Price  resulting from such  adjustment and the increase
or  decrease  in the number of  Warrant  Shares  purchasable  at such price upon
exercise,  setting forth in reasonable  detail the method of calculation and the
facts upon which such calculation is based.  Such calculation shall be certified
by the chief financial officer of the Company.

            (h) Minimum  Adjustment  of Exercise  Price.  No  adjustment  of the
Exercise  Price shall be made in an amount of less than 1% of the Exercise Price
in effect at the time such adjustment is otherwise  required to be made, but any
such lesser  adjustment  shall be carried  forward and shall be made at the time
and  together  with the next  subsequent  adjustment  which,  together  with any
adjustments  so  carried  forward,  shall  amount  to not  less  than 1% of such
Exercise Price.

            (i) No Fractional  Shares.  No fractional shares of Common Stock are
to be issued upon the exercise of this Warrant, but the Company shall pay a cash
adjustment in respect of any fractional  share which would otherwise be issuable
in an amount equal to the same fraction of the Market Price of a share of Common
Stock on the date of such exercise.

            (j)   Other Notices.  In case at any time:

                  (i) the Company  shall  declare any  dividend  upon the Common
Stock  payable  in shares  of stock of any class or make any other  distribution
(including dividends or distributions  payable in cash out of retained earnings)
to the holders of the Common Stock;

                  (ii) the Company shall offer for  subscription pro rata to the
holders of the Common Stock any additional shares of stock of any class or other
rights;

                  (iii)  there  shall  be  any  capital  reorganization  of  the
Company,  or reclassification of the Common Stock, or consolidation or merger of
the Company  with or into,  or sale of all or  substantially  all its assets to,
another corporation or entity; or


<PAGE>


                  (iv) there shall be a voluntary  or  involuntary  dissolution,
liquidation or winding-up of the Company;

then,  in each such case,  the Company  shall give to the holder of this Warrant
(a) notice of the date on which the books of the Company shall close or a record
shall be taken for  determining  the holders of Common Stock entitled to receive
any such dividend,  distribution,  or subscription rights or for determining the
holders of Common Stock entitled to vote in respect of any such  reorganization,
reclassification,  consolidation,  merger,  sale,  dissolution,  liquidation  or
winding-up  and (b) in the  case of any such  reorganization,  reclassification,
consolidation,  merger, sale, dissolution,  liquidation or winding-up, notice of
the date (or,  if not then  known,  a  reasonable  approximation  thereof by the
Company) when the same shall take place. Such notice shall also specify the date
on which the holders of Common Stock shall be entitled to receive such dividend,
distribution, or subscription rights or to exchange their Common Stock for stock
or  other  securities  or  property   deliverable   upon  such   reorganization,
reclassification,  consolidation,  merger, sale,  dissolution,  liquidation,  or
winding-up,  as the case  may be.  Such  notice  shall be given at least 30 days
prior to the record date or the date on which the Company's  books are closed in
respect thereto. Failure to give any such notice or any defect therein shall not
affect the validity of the proceedings  referred to in clauses (i), (ii),  (iii)
and (iv) above.

            (k) Certain Events.  If any event occurs of the type contemplated by
the adjustment  provisions of this Paragraph 4 but not expressly provided for by
such  provisions,  the  Company  will give  notice of such event as  provided in
Paragraph  4(g)  hereof,  and the  Company's  Board of  Directors  will  make an
appropriate  adjustment in the Exercise Price and the number of shares of Common
Stock  acquirable upon exercise of this Warrant so that the rights of the Holder
shall be neither enhanced nor diminished by such event.

            (l)   Certain Definitions.

                  (i) "Common Stock", for purposes of this Paragraph 4, includes
the Common Stock, par value $.01 per share, and any additional class of stock of
the  Company  having  no  preference  as  to  dividends  or   distributions   on
liquidation, provided that the shares purchasable pursuant to this Warrant shall
include  only shares of Common  Stock,  par value $.01 per share,  in respect of
which this Warrant is exercisable,  or shares  resulting from any subdivision or
combination  of  such  Common  Stock,  or in the  case  of  any  reorganization,
reclassification, consolidation, merger, or sale of the character referred to in
Paragraph 4(e) hereof, the stock or other securities or property provided for in
such Paragraph.



<PAGE>


                  (ii) "Market  Price," as of any date, (i) means the average of
the last  reported  sale  prices  for the  shares of Common  Stock on the Nasdaq
National Market  ("Nasdaq") for the five (5) trading days immediately  preceding
such date as reported by Bloomberg  Financial Markets or an equivalent  reliable
reporting service mutually acceptable to and hereafter  designated by the holder
of this  Warrant  and the  Company  ("Bloomberg"),  or (ii) if Nasdaq is not the
principal trading market for the shares of Common Stock, the average of the last
reported sale prices on the principal trading market for the Common Stock during
the same period as reported by  Bloomberg,  or (iii) if market  value  cannot be
calculated as of such date on any of the foregoing bases, the Market Price shall
be the fair market value as reasonably determined in good faith by (a) the Board
of Directors of the Company or, at the option of a  majority-in-interest  of the
holders of the outstanding  Warrants,  by (b) an independent  investment bank of
nationally  recognized  standing in the valuation of  businesses  similar to the
business  of the  Company.  The manner of  determining  the Market  Price of the
Common Stock set forth in the foregoing  definition  shall apply with respect to
any other security in respect of which a  determination  as to market value must
be made hereunder.

      5. Issue Tax. The  issuance of  certificates  for Warrant  Shares upon the
exercise  of this  Warrant  shall be made  without  charge to the holder of this
Warrant or such shares for any issuance  tax or other costs in respect  thereof,
provided  that the  Company  shall not be  required  to pay any tax which may be
payable in respect of any transfer  involved in the issuance and delivery of any
certificate in a name other than the holder of this Warrant.

      6. No Rights or  Liabilities  as a  Shareholder.  This  Warrant  shall not
entitle the holder  hereof to any voting rights or other rights as a shareholder
of the  Company.  No provision of this  Warrant,  in the absence of  affirmative
action by the holder hereof to purchase Warrant Shares,  and no mere enumeration
herein of the rights or privileges of the holder hereof,  shall give rise to any
liability  of such  holder for the  Exercise  Price or as a  shareholder  of the
Company,  whether  such  liability is asserted by the Company or by creditors of
the Company.

      7.    Transfer, Exchange, and Replacement of Warrant.

            (a) Restriction on Transfer.  This Warrant and the rights granted to
the holder hereof are transferable,  in whole or in part, upon surrender of this
Warrant,  together  with a properly  executed  assignment  in the form  attached
hereto,  at the office or agency of the Company  referred to in  Paragraph  7(e)
below,  provided,  however,  that any transfer or assignment shall be subject to
the  conditions  set  forth  in  Paragraph  7(f)  hereof  and to the  applicable
provisions of the  Securities  Purchase  Agreement.  Until due  presentment  for
registration of transfer on the books of the Company,  the Company may treat the
registered  holder hereof as the owner and holder  hereof for all purposes,  and
the Company shall not be affected by any notice to the contrary. Notwithstanding
anything to the contrary contained herein, the registration  rights described in
Paragraph  8 are  assignable  only in  accordance  with the  provisions  of that
certain  Registration  Rights  Agreement,  dated as of February 18, 2000, by and
among the Company and the other signatories  thereto (the  "Registration  Rights
Agreement").

            (b) Warrant Exchangeable for Different  Denominations.  This Warrant
is exchangeable, upon the surrender hereof by the holder hereof at the office or
agency of the Company  referred to in Paragraph 7(e) below,  for new Warrants of
like tenor  representing  in the  aggregate  the right to purchase the number of
shares  of  Common  Stock  which may be  purchased  hereunder,  each of such new
Warrants to  represent  the right to purchase  such number of shares as shall be
designated by the holder hereof at the time of such surrender.



<PAGE>


            (c)  Replacement  of Warrant.  Upon  receipt of evidence  reasonably
satisfactory to the Company of the loss,  theft,  destruction,  or mutilation of
this  Warrant and, in the case of any such loss,  theft,  or  destruction,  upon
delivery of an indemnity agreement reasonably satisfactory in form and amount to
the  Company,  or,  in the  case of any  such  mutilation,  upon  surrender  and
cancellation  of this  Warrant,  the Company,  at its expense,  will execute and
deliver, in lieu thereof, a new Warrant of like tenor.

            (d)  Cancellation;  Payment of Expenses.  Upon the surrender of this
Warrant in connection with any transfer, exchange, or replacement as provided in
this  Paragraph 7, this Warrant shall be promptly  canceled by the Company.  The
Company shall pay all taxes (other than securities transfer taxes) and all other
expenses  (other  than  legal  expenses,  if  any,  incurred  by the  Holder  or
transferees) and charges payable in connection with the preparation,  execution,
and delivery of Warrants pursuant to this Paragraph 7.

            (e) Register. The Company shall maintain, at its principal executive
offices (or such other  office or agency of the Company as it may  designate  by
notice to the holder hereof), a register for this Warrant,  in which the Company
shall  record the name and address of the person in whose name this  Warrant has
been issued,  as well as the name and address of each  transferee and each prior
owner of this Warrant.

            (f) Exercise or Transfer  Without  Registration.  If, at the time of
the surrender of this Warrant in  connection  with any  exercise,  transfer,  or
exchange of this  Warrant,  this Warrant (or, in the case of any  exercise,  the
Warrant Shares issuable hereunder), shall not be registered under the Securities
Act and under  applicable  state  securities  or blue sky laws,  the Company may
require, as a condition of allowing such exercise,  transfer,  or exchange,  (i)
that the holder or transferee of this  Warrant,  as the case may be,  furnish to
the  Company a written  opinion  of  counsel,  which  opinion  and  counsel  are
acceptable  to the  Company,  to the effect  that such  exercise,  transfer,  or
exchange may be made without  registration  under said Act and under  applicable
state  securities or blue sky laws,  (ii) that the holder or transferee  execute
and deliver to the Company an investment letter in form and substance acceptable
to the Company and (iii) that the  transferee  be an  "accredited  investor"  as
defined in Rule 501(a)  promulgated  under the Securities Act;  provided that no
such opinion,  letter or status as an "accredited investor" shall be required in
connection  with a transfer  pursuant to Rule 144 under the Securities  Act. The
first holder of this Warrant, by taking and holding the same,  represents to the
Company that such holder is acquiring this Warrant for investment and not with a
view to the distribution thereof.

      8.  Registration  Rights.  The initial holder of this Warrant (and certain
assignees  thereof) is entitled  to the benefit of such  registration  rights in
respect of the Warrant Shares as are set forth in Section 2 of the  Registration
Rights Agreement.



<PAGE>


      9. Notices. All notices,  requests,  and other communications  required or
permitted to be given or delivered hereunder to the holder of this Warrant shall
be in writing, and shall be personally delivered,  or shall be sent by certified
or registered mail or by recognized overnight mail courier,  postage prepaid and
addressed,  to such holder at the address  shown for such holder on the books of
the  Company,  or at such  other  address as shall  have been  furnished  to the
Company  by  notice  from  such  holder.  All  notices,   requests,   and  other
communications  required or permitted to be given or delivered  hereunder to the
Company shall be in writing, and shall be personally delivered, or shall be sent
by certified or registered mail or by recognized overnight mail courier, postage
prepaid and addressed,  to the office of the Company at 333 Seventh Avenue, 20th
Floor,  New York,  New York,  10001  Attention:  Chairman of the Board and Chief
Executive Officer,  or at such other address as shall have been furnished to the
holder of this Warrant by notice from the Company. Any such notice,  request, or
other  communication  may be sent  by  facsimile,  but  shall  in  such  case be
subsequently confirmed by a writing personally delivered or sent by certified or
registered mail or by recognized  overnight mail courier as provided above.  All
notices,  requests,  and other communications shall be deemed to have been given
either at the time of the receipt thereof by the person entitled to receive such
notice at the address of such person for  purposes of this  Paragraph  9, or, if
mailed by  registered  or  certified  mail or with a recognized  overnight  mail
courier upon deposit with the United States Post Office or such  overnight  mail
courier,  if postage is prepaid and the mailing is  properly  addressed,  as the
case may be.

      10.  Governing  Law.  THIS WARRANT  SHALL BE GOVERNED BY AND  CONSTRUED IN
ACCORDANCE WITH THE LAWS OF THE STATE OF DELAWARE  APPLICABLE TO AGREEMENTS MADE
AND TO BE PERFORMED IN THE STATE OF DELAWARE  (WITHOUT  REGARD TO  PRINCIPLES OF
CONFLICT OF LAWS). BOTH PARTIES  IRREVOCABLY  CONSENT TO THE JURISDICTION OF THE
UNITED  STATES  FEDERAL  COURTS AND THE STATE  COURTS  LOCATED IN DELAWARE  WITH
RESPECT TO ANY SUIT OR PROCEEDING BASED ON OR ARISING UNDER THIS AGREEMENT,  THE
AGREEMENTS ENTERED INTO IN CONNECTION HEREWITH OR THE TRANSACTIONS  CONTEMPLATED
HEREBY OR THEREBY AND IRREVOCABLY  AGREE THAT ALL CLAIMS IN RESPECT OF SUCH SUIT
OR PROCEEDING MAY BE DETERMINED IN SUCH COURTS.  BOTH PARTIES  IRREVOCABLY WAIVE
THE  DEFENSE  OF AN  INCONVENIENT  FORUM  TO THE  MAINTENANCE  OF  SUCH  SUIT OR
PROCEEDING.  BOTH  PARTIES  FURTHER  AGREE THAT  SERVICE OF PROCESS UPON A PARTY
MAILED BY FIRST CLASS MAIL SHALL BE DEEMED IN EVERY RESPECT EFFECTIVE SERVICE OF
PROCESS  UPON THE PARTY IN ANY SUCH SUIT OR  PROCEEDING.  NOTHING  HEREIN  SHALL
AFFECT EITHER  PARTY'S  RIGHT TO SERVE PROCESS IN ANY OTHER MANNER  PERMITTED BY
LAW. BOTH PARTIES AGREE THAT A FINAL NON-APPEALABLE JUDGMENT IN ANY SUCH SUIT OR
PROCEEDING  SHALL BE CONCLUSIVE  AND MAY BE ENFORCED IN OTHER  JURISDICTIONS  BY
SUIT ON SUCH JUDGMENT OR IN ANY OTHER LAWFUL MANNER.

      11.   Miscellaneous.

            (a)  Amendments.  This Warrant and any provision  hereof may only be
amended by an instrument in writing signed by the Company and the holder hereof.

            (b) Descriptive  Headings.  The descriptive  headings of the several
paragraphs  of this Warrant are inserted  for  purposes of reference  only,  and
shall not affect the meaning or construction of any of the provisions hereof.



<PAGE>


            (c)  Cashless  Exercise.  Notwithstanding  anything to the  contrary
contained in this Warrant,  if the resale of the Warrant Shares by the holder is
not then registered  pursuant to an effective  registration  statement under the
Securities  Act as required  pursuant to Section 8 hereof,  this  Warrant may be
exercised by  presentation  and  surrender of this Warrant to the Company at its
principal  executive offices with a written notice of the holder=s  intention to
effect a cashless  exercise,  including a calculation of the number of shares of
Common Stock to be issued upon such exercise in accordance with the terms hereof
(a "Cashless Exercise").  In the event of a Cashless Exercise, in lieu of paying
the Exercise  Price in cash,  the holder shall  surrender  this Warrant for that
number of shares of Common Stock determined by multiplying the number of Warrant
Shares to which it would  otherwise be entitled by a fraction,  the numerator of
which shall be the difference between the then current Market Price per share of
the Common Stock and the Exercise  Price,  and the denominator of which shall be
the then current Market Price per share of Common Stock.


IN WITNESS WHEREOF, the Company has caused this Warrant to be signed by its duly
authorized officer.

                                          MARKETING SERVICES GROUP, INC.

                             By:   _____________________________
                                   J. Jeremy Barbera
                                   Chairman  of the Board  and Chief  Executive
                                   Officer



                                          Dated as of February 24, 2000


<PAGE>


                          FORM OF EXERCISE AGREEMENT


                                                     Dated:  ________ __, 2000


To: MARKETING SERVICES GROUP, INC.


      The  undersigned,  pursuant  to the  provisions  set  forth in the  within
Warrant,  hereby agrees to purchase  ________  shares of Common Stock covered by
such Warrant, and makes payment herewith in full therefor at the price per share
provided by such Warrant in cash or by  certified or official  bank check in the
amount of,  or, if the resale of such  Common  Stock by the  undersigned  is not
currently registered pursuant to an effective  registration  statement under the
Securities  Act of 1933, as amended,  by surrender of  securities  issued by the
Company  (including a portion of the Warrant) having a market value (in the case
of a portion of this Warrant, determined in accordance with Section 11(c) of the
Warrant) equal to $_________.  Please issue a certificate  or  certificates  for
such shares of Common  Stock in the name of and pay any cash for any  fractional
share to:


                                    Name:  ___________________________________

                                    Signature: ________________________________
                                    Address:  ________________________________
                                              --------------------------------


                          Note: The above signature should  correspond exactly
                                with the name on the face of the within Warrant.

and,  if said  number  of shares of  Common  Stock  shall not be all the  shares
purchasable under the within Warrant,  a new Warrant is to be issued in the name
of said undersigned  covering the balance of the shares  purchasable  thereunder
less any fraction of a share paid in cash.


<PAGE>



124251-1
                              FORM OF ASSIGNMENT


      FOR VALUE RECEIVED,  the undersigned hereby sells,  assigns, and transfers
all the rights of the undersigned under the within Warrant,  with respect to the
number of shares of Common Stock covered thereby set forth hereinbelow, to:

Name of Assignee                    Address                       No of Shares






,   and   hereby   irrevocably    constitutes   and   appoints    ______________
________________________  as agent and attorney-in-fact to transfer said Warrant
on the books of the within-named corporation, with full power of substitution in
the premises.


Dated:  ________ __, 2000

In the presence of:


- -------------------------

                                    Name: ____________________________________

                                    Signature:_________________________________

                                    Title of Signing Officer or Agent (if any):
                                            ----------------------------------
                                    Address:__________________________________
                                            ----------------------------------


                            Note: The above signature should correspond exactly
                                with the name on the face of the within Warrant.



                                                                  Exhibit 4.3






                         REGISTRATION RIGHTS AGREEMENT


      REGISTRATION RIGHTS AGREEMENT (this "Agreement"), dated as of February 18,
2000, by and among MARKETING  SERVICES GROUP, INC., a Nevada  corporation,  with
its headquarters  located at 333 Seventh Avenue,  20th Floor, New York, New York
10001  (the  "Company"),  and  each  of the  undersigned  (together  with  their
respective  affiliates and any assignee or transferee of all of their respective
rights hereunder, the "Initial Investors").

      WHEREAS:

      A. In connection with the Securities  Purchase  Agreement by and among the
parties hereto of even date herewith (the "Securities Purchase Agreement"),  the
Company  has  agreed,  upon the terms and  subject to the  conditions  contained
therein, to issue and sell to the Initial Investors:  (i) shares of its Series E
Convertible  Preferred Stock (the "Preferred  Stock") that are convertible  into
shares of the  Company's  common  stock,  par value $.01 per share (the  "Common
Stock"),  upon the terms and subject to the limitations and conditions set forth
in  the  Certificate  of  Designations,  Rights,  Preferences,   Privileges  and
Restrictions   with  respect  to  the  Preferred  Stock  (the   "Certificate  of
Designation");  and (ii)  stock  purchase  warrants  (the  "Warrants")  that are
exercisable into shares of Common Stock upon the terms and conditions subject to
the terms and conditions set forth in the Warrants; and

      B. To induce the Initial  Investors to execute and deliver the  Securities
Purchase  Agreement,  the  Company  has agreed to provide  certain  registration
rights  under  the  Securities  Act of  1933,  as  amended,  and the  rules  and
regulations  thereunder,  or any similar  successor statute  (collectively,  the
"1933 Act"), and applicable state securities laws.


      NOW, THEREFORE,  in consideration of the premises and the mutual covenants
contained  herein and other good and  valuable  consideration,  the  receipt and
sufficiency  of which  are  hereby  acknowledged,  the  Company  and each of the
Initial Investors hereby agree as follows:


<PAGE>





1.    DEFINITIONS.

            a. As used in this  Agreement,  the  following  terms shall have the
following meanings:

                  (i) "Investors" means the Initial Investors and any transferee
or assignee who agrees to become bound by the  provisions  of this  Agreement in
accordance with Section 9 hereof.

                  (ii) "register,"  "registered," and "registration"  refer to a
registration  effected  by  preparing  and filing a  Registration  Statement  or
Statements  in  compliance  with the 1933 Act and pursuant to Rule 415 under the
1933 Act or any successor rule providing for offering securities on a continuous
basis ("Rule 415"),  and the  declaration or ordering of  effectiveness  of such
Registration  Statement by the United States Securities and Exchange  Commission
(the "SEC").

                  (iii)  "Registrable  Securities"  means:  (A)  the  Conversion
Shares  issued or  issuable  upon  conversion  of or  otherwise  pursuant to the
Preferred Shares (including,  without limitation,  any shares issued or issuable
pursuant to Articles V, VI.D(b) and VI.E of the  Certificate of Designation  and
Section 2(c) herein); (B) the Warrant Shares issued or issuable upon exercise of
or  otherwise  pursuant  to the  Warrants;  and (C) any shares of capital  stock
issued or issuable as a dividend on or in exchange for or otherwise with respect
to any of the foregoing.

                  (iv)   "Registration   Statement(s)"   means  a   registration
statement(s) of the Company under the 1933 Act.

            b.  Capitalized  terms used herein and not otherwise  defined herein
shall  have  the  respective  meanings  set  forth  in the  Securities  Purchase
Agreement.


      2.    REGISTRATION.



<PAGE>


            a.  Mandatory  Registration.  The Company  shall  prepare and, on or
prior to the date (the "Filing  Date") which is twenty (20)  business days after
the date of the closing under the  Securities  Purchase  Agreement (the AClosing
Date@)  file with the SEC a  Registration  Statement  on Form S-3  covering  the
resale of the  Registrable  Securities,  which  Registration  Statement,  to the
extent  allowable under the 1933 Act and the rules and  regulations  promulgated
thereunder  (including Rule 416), shall state that such  Registration  Statement
also covers such  indeterminate  number of additional  shares of Common Stock as
may become  issuable upon  conversion of or otherwise  pursuant to the Preferred
Shares to prevent  dilution  resulting  from stock  splits,  stock  dividends or
similar transactions. The number of shares of Common Stock initially included in
such   Registration   Statement  shall  be  equal  to  6,130,000.   The  Company
acknowledges  that the number of shares  initially  included in the Registration
Statement  represents  a good faith  estimate  of the  maximum  number of shares
issuable upon  conversion of or otherwise  pursuant to the Preferred  Shares and
upon  exercise  of or  otherwise  pursuant  to the  Warrants.  The  Registration
Statement  (and each  amendment  or  supplement  thereto,  and each  request for
acceleration of effectiveness  thereof) shall be provided to (and subject to the
approval)  of the Initial  Investors  and their  counsel  prior to its filing or
other submission.

            b. Underwritten Offering. If any offering pursuant to a Registration
Statement pursuant to Section 2(a) hereof involves an underwritten offering, the
Investors who hold a majority in interest of the Registrable  Securities subject
to such underwritten offering, with the consent of a majority-in-interest of the
Initial  Investors,  shall  have the right to select  one legal  counsel  and an
investment banker or bankers and manager or managers to administer the offering,
which  investment  banker or bankers or manager or managers  shall be reasonably
satisfactory  to the  Company.  In the  event  that any  Investors  elect not to
participate in such underwritten  offering,  the Registration Statement covering
all  of  the  Registrable   Securities  shall  contain   appropriate   plans  of
distribution  reasonably  satisfactory  to the Investors  participating  in such
underwritten  offering and the  Investors  electing not to  participate  in such
underwritten   offering   (including,   without   limitation,   the  ability  of
non-participating  Investors  to sell from time to time at any time  during  the
effectiveness of such Registration Statement).



<PAGE>


            c.  Payments by the Company.  The Company shall use its best efforts
to obtain  effectiveness of the  Registration  Statement as soon as practicable,
but in any event not later  than the  earlier  of (i) the  ninetieth  (90th) day
after the Filing Date and (ii) the one hundred tenth (110th)  calendar day after
the  Closing  Date  (the  "Registration  Deadline").  If  (i)  the  Registration
Statement  covering  the  Registrable  Securities  required  to be  filed by the
Company pursuant to Section 2(a) hereof is not declared  effective by the SEC by
the Registration  Deadline,  or (ii) after the  Registration  Statement has been
declared effective by the SEC, sales of all of the Registrable Securities cannot
be made pursuant to the Registration Statement, or (iii) the Common Stock is not
listed or included for quotation on the Nasdaq National Market  ("Nasdaq"),  the
Nasdaq  SmallCap Market  ("Nasdaq  SmallCap"),  the New York Stock Exchange (the
"NYSE") or the American  Stock  Exchange  (the "AMEX")  after being so listed or
included for quotation,  then the Company will make payments to the Investors in
such amounts and at such times as shall be  determined  pursuant to this Section
2(c) as partial  relief for the damages to the  Investors  by reason of any such
delay in or reduction of their ability to sell the Registrable Securities (which
remedy  shall not be  exclusive  of any other  remedies  available  at law or in
equity).  The  Company  shall  pay to each  holder  of the  Preferred  Shares or
Registrable  Securities  an amount  equal to the stated  value of the  Preferred
Shares then outstanding (and, in the case of holders of Registrable  Securities,
the stated value of Preferred Shares from which such Registrable Securities were
converted) ("Aggregate Share Price") multiplied by the Applicable Percentage (as
defined below) times the sum of: (i) the number of months  (prorated for partial
months)  after the end of the  Registration  Deadline  and prior to the date the
Registration Statement is declared effective by the SEC; provided, however, that
there  shall  be  excluded   from  such  period  any  delays  which  are  solely
attributable to changes required by the Investors in the Registration  Statement
with  respect to  information  relating  to the  Investors,  including,  without
limitation,  changes  to the  plan of  distribution,  or to the  failure  of the
Investors to conduct  their  review of the  Registration  Statement  pursuant to
Section  3(h) below in a  reasonably  prompt  manner;  (ii) the number of months
(prorated for partial months) during the Registration  Period (as defined below)
that sales of all of the Registrable  Securities  cannot be made pursuant to the
Registration  Statement  after  the  Registration  Statement  has been  declared
effective (including, without limitation, when sales cannot be made by reason of
the Company's  failure to properly  supplement or amend the prospectus  included
therein in accordance with the terms of this Agreement  (including  Section 3(b)
hereof or otherwise), but excluding any days during an Allowed Delay (as defined
in Section 3(f));  and (iii) the number of months  (prorated for partial months)
that the Common  Stock is not listed or included  for  quotation  on the Nasdaq,
Nasdaq  SmallCap,  NYSE or AMEX or that  trading  thereon  is  halted  after the
Registration  Statement  has  been  declared  effective.  The  term  "Applicable
Percentage"  means 1.5  hundredths  (.015).  (For example,  if the  Registration
Statement becomes effective one (1) month after the Registration  Deadline,  the
Company  would pay $15,000 for each  $1,000,000  of Aggregate  Share  Price.  If
thereafter,  sales could not be made pursuant to the Registration  Statement for
an  additional  period of one (1) month,  the  Company  would pay an  additional
$15,000 for each  $1,000,000  of Aggregate  Share  Price.) Such amounts shall be
paid in cash or,  at each  Investor's  option,  may be  added to the  Conversion
Amount (as defined in the Certificate of  Designation)  of the Preferred  Shares
pursuant to Article  VI.A(a) of the Certificate of Designation and thereafter be
convertible  into  Common  Stock at the  "Conversion  Price" (as  defined in the
Certificate  of  Designation)  in  accordance  with the  terms of the  Preferred
Shares.  Any shares of Common Stock issued upon conversion of such amounts shall
be Registrable  Securities.  If the Investor  desires to convert the amounts due
hereunder into Registrable Securities, it shall so notify the Company in writing
within two (2) business days of the date on which such amounts are first payable
in cash and such amounts shall be so convertible  (pursuant to the mechanics set
forth in the Certificate of  Designation),  beginning on the last day upon which
the  cash  amount  would  otherwise  be due in  accordance  with  the  following
sentence.  Payments of cash  pursuant  hereto shall be made within five (5) days
after the end of each period that gives rise to such obligation,  provided that,
if any such period  extends for more than  thirty  (30) days,  interim  payments
shall be made for each such thirty (30) day period.



<PAGE>


            d.  Piggy-Back  Registrations.  Subject to the last sentence of this
Section 2(d), if at any time prior to the expiration of the Registration  Period
(as  hereinafter  defined)  the Company  shall  determine to file with the SEC a
Registration  Statement  relating  to an  offering  for its own  account  or the
account of others under the 1933 Act of any of its equity securities (other than
on Form S-4 or Form S-8 or their then equivalents  relating to equity securities
to be issued solely in connection with any acquisition of any entity or business
or equity securities  issuable in connection with stock option or other employee
benefit  plans),  the  Company  shall send to each  Investor  who is entitled to
registration rights under this Section 2(d) written notice of such determination
and, if within fifteen (15) days after the effective  date of such notice,  such
Investor  shall so  request  in  writing,  the  Company  shall  include  in such
Registration  Statement  all or any  part  of the  Registrable  Securities  such
Investor  requests  to be  registered,  except that if, in  connection  with any
underwritten  public  offering  for the  account  of the  Company  the  managing
underwriter(s)  thereof  shall  impose a  limitation  on the number of shares of
Common Stock which may be included in the  Registration  Statement  because,  in
such  underwriter(s)'   judgment,   marketing  or  other  factors  dictate  such
limitation  is necessary to  facilitate  public  distribution,  then the Company
shall be obligated to include in such  Registration  Statement only such limited
portion of the  Registrable  Securities  with respect to which such Investor has
requested  inclusion hereunder as the underwriter shall permit. Any exclusion of
Registrable  Securities  shall be made pro rata among the  Investors  seeking to
include  Registrable  Securities  in  proportion  to the  number of  Registrable
Securities sought to be included by such Investors;  provided, however, that the
Company  shall not exclude  any  Registrable  Securities  unless the Company has
first excluded all outstanding securities, the holders of which are not entitled
by contract to inclusion of such  securities in such  Registration  Statement or
are not entitled to pro rata  inclusion  with the  Registrable  Securities;  and
provided,  further,  however,  that,  after  giving  effect  to the  immediately
preceding  proviso,  any exclusion of Registrable  Securities  shall be made pro
rata with holders of other  securities  having the contractual  right to include
such securities in the  Registration  Statement other than holders of securities
entitled to  inclusion of their  securities  in such  Registration  Statement by
reason of demand  registration  rights.  No right to registration of Registrable
Securities  under this Section 2(d) shall be construed to limit any registration
required under Section 2(a) hereof.  If an offering in connection  with which an
Investor is entitled to registration  under this Section 2(d) is an underwritten
offering,  then each Investor whose Registrable  Securities are included in such
Registration  Statement shall, unless otherwise agreed by the Company, offer and
sell such  Registrable  Securities in an  underwritten  offering  using the same
underwriter or underwriters and, subject to the provisions of this Agreement, on
the same terms and  conditions as other shares of Common Stock  included in such
underwritten  offering.  Notwithstanding  anything  to the  contrary  set  forth
herein,  the registration  rights of the Investors pursuant to this Section 2(d)
shall only be  available in the event the Company  fails to timely file,  obtain
effectiveness  or maintain  effectiveness  of any  Registration  Statement to be
filed pursuant to Section 2(a) in accordance with the terms of this Agreement.

            e.  Eligibility  for Form S-3. The Company  represents  and warrants
that it meets the registrant  eligibility and transaction  requirements  for the
use of Form S-3 for  registration  of the sale by the Initial  Investors and any
other  Investors of the  Registrable  Securities  and the Company shall file all
reports  required to be filed by the Company with the SEC in a timely  manner so
as to maintain such eligibility for the use of Form S-3.


      3.    OBLIGATIONS OF THE COMPANY.

      In connection with the  registration of the  Registrable  Securities,  the
Company shall have the following obligations:



<PAGE>


            a. The Company shall prepare promptly, and file with the SEC as soon
as  practicable  after the  Closing  Date (but in no event later than the Filing
Date),  a  Registration  Statement  with  respect to the  number of  Registrable
Securities  provided in Section  2(a),  and  thereafter  use its best efforts to
cause such Registration  Statement relating to Registrable  Securities to become
effective as soon as possible  after such filing (but in no event later than the
Registration Deadline),  and keep the Registration Statement (and, following the
effectiveness of the  Registration  Statement on Form S-3 referred to in Section
2(e), such later Registration  Statement)  effective pursuant to Rule 415 at all
times  until  such  date as is the  earlier  of (i) the date on which all of the
Registrable Securities have been sold and (ii) the date on which the Registrable
Securities  (in  the  opinion  of  counsel  to  the  Initial  Investors)  may be
immediately  sold to the public without  registration or restriction  (including
without  limitation as to volume by each holder thereof) under the 1933 Act (the
"Registration  Period"),  which Registration Statement (including any amendments
or supplements thereto and prospectuses contained therein) shall not contain any
untrue statement of a material fact or omit to state a material fact required to
be stated therein, or necessary to make the statements therein not misleading.

            b. The Company shall  prepare and file with the SEC such  amendments
(including  post-effective  amendments)  and  supplements  to  the  Registration
Statements  and  the  prospectus  used  in  connection  with  the   Registration
Statements as may be necessary to keep the Registration  Statements effective at
all times during the Registration  Period, and, during such period,  comply with
the  provisions  of  the  1933  Act  with  respect  to  the  disposition  of all
Registrable  Securities of the Company  covered by the  Registration  Statements
until such time as all of such  Registrable  Securities have been disposed of in
accordance  with the intended  methods of  disposition  by the seller or sellers
thereof as set forth in the  Registration  Statements.  In the event that on any
Trading Day (as defined in the  Certificate of Designation)  (the  "Registration
Trigger Date") the number of shares  available  under a  Registration  Statement
filed pursuant to this Agreement is insufficient to cover all of the Registrable
Securities  issued or issuable upon  conversion of or otherwise  pursuant to the
Preferred  Shares (based on the Conversion  Price (as defined in the Certificate
of  Designation)  then in effect) and upon exercise of or otherwise  pursuant to
the  Warrants,  in each case without  giving  effect to any  limitations  on the
Investors= ability to convert the Preferred Shares or exercise the Warrants, the
Company  shall  amend the  Registration  Statement,  or file a new  Registration
Statement (on the short form available therefore, if applicable), or both, so as
to cover one hundred fifty percent (150%) of all of the  Registrable  Securities
so issued or issuable (without giving effect to any limitations on conversion or
exercise  contained in the Certificate of Designation or the Warrants) as of the
Registration  Trigger  Date, in each case,  as soon as  practicable,  but in any
event within  twenty (20)  business  days after the  necessity  therefor  arises
(based on the market  price of the Common  Stock and other  relevant  factors on
which the Company  reasonably  elects to rely).  The Company  shall use its best
efforts to cause such  amendment  and/or new  Registration  Statement  to become
effective as soon as practicable  following the filing thereof, but in any event
within sixty (60) days of the  Registration  Trigger  Date.  The  provisions  of
Section 2(c) above shall be applicable with respect to the Company=s obligations
under this Section 3(b).



<PAGE>


            c. The Company  shall  furnish to each  Investor  whose  Registrable
Securities  are included in a  Registration  Statement and its legal counsel (i)
promptly  after the same is prepared  and publicly  distributed,  filed with the
SEC, or received by the Company, one copy of each Registration Statement and any
amendment thereto, each preliminary prospectus and prospectus and each amendment
or supplement thereto,  and, in the case of the Registration  Statement referred
to in Section  2(a),  each letter  written by or on behalf of the Company to the
SEC or the staff of the SEC, and each item of correspondence from the SEC or the
staff of the SEC, in each case relating to such  Registration  Statement  (other
than any portion of any thereof which contains information for which the Company
has  sought  confidential  treatment),  and (ii)  such  number  of  copies  of a
prospectus,   including  a  preliminary  prospectus,   and  all  amendments  and
supplements  thereto and such other  documents as such  Investor may  reasonably
request in order to facilitate  the  disposition of the  Registrable  Securities
owned by such  Investor.  The Company will  immediately  notify each Investor by
facsimile  of  the   effectiveness  of  each   Registration   Statement  or  any
post-effective  amendment.  The  Company  will  promptly  respond to any and all
comments  received from the SEC, with a view towards  causing each  Registration
Statement or any amendment  thereto to be declared  effective by the SEC as soon
as practicable  and shall file an  acceleration  request as soon as practicable,
but not more than two (2) business  days,  following the resolution or clearance
of all SEC comments or, if applicable,  following  notification  by the SEC that
any such Registration  Statement or any amendment thereto will not be subject to
review.

            d. The Company  shall use  reasonable  efforts to (i)  register  and
qualify the Registrable Securities covered by the Registration  Statements under
such other  securities  or "blue sky" laws of such  jurisdictions  in the United
States as the  Investors  who hold a majority  in  interest  of the  Registrable
Securities  being  offered  reasonably  request,  (ii) prepare and file in those
jurisdictions  such  amendments   (including   post-effective   amendments)  and
supplements  to such  registrations  and  qualifications  as may be necessary to
maintain the effectiveness  thereof during the Registration  Period,  (iii) take
such other  actions as may be  necessary  to  maintain  such  registrations  and
qualifications in effect at all times during the Registration  Period,  and (iv)
take all  other  actions  reasonably  necessary  or  advisable  to  qualify  the
Registrable Securities for sale in such jurisdictions;  provided,  however, that
the  Company  shall not be required in  connection  therewith  or as a condition
thereto to (a)  qualify to do business  in any  jurisdiction  where it would not
otherwise be required to qualify but for this Section 3(d),  (b) subject  itself
to general  taxation  in any such  jurisdiction,  (c) file a general  consent to
service of process in any such  jurisdiction,  (d) provide any undertakings that
cause the Company undue expense or burden, or (e) make any change in its charter
or bylaws,  which in each case the Board of Directors of the Company  determines
to be contrary to the best interests of the Company and its stockholders.

            e. In the event  Investors  who hold a  majority-in-interest  of the
Registrable  Securities  being  offered in the offering  (with the approval of a
majority-in-interest  of the  Initial  Investors)  select  underwriters  for the
offering,  the Company  shall enter into and  perform its  obligations  under an
underwriting  agreement,  in  usual  and  customary  form,  including,   without
limitation,  customary  indemnification and contribution  obligations,  with the
underwriters of such offering.



<PAGE>


            f. As promptly as  practicable  after  becoming aware of such event,
the Company shall notify each  Investor of the happening of any event,  of which
the Company has knowledge,  as a result of which the prospectus  included in any
Registration  Statement,  as then in effect,  includes an untrue  statement of a
material fact or omission to state a material fact required to be stated therein
or necessary to make the  statements  therein not  misleading,  and use its best
efforts  promptly  to prepare a  supplement  or  amendment  to any  Registration
Statement to correct such untrue statement or omission,  and deliver such number
of copies of such  supplement or amendment to each Investor as such Investor may
reasonably  request;  provided that,  for not more than thirty (30)  consecutive
calendar days (or a total of not more than  forty-five (45) calendar days in any
twelve (12) month  period),  the Company  may delay the  disclosure  of material
non-public  information  concerning  the  Company  (as  well  as  prospectus  or
Registration  Statement updating) the disclosure of which at the time is not, in
the good faith opinion of the Company,  in the best interests of the Company (an
"Allowed Delay"); provided,  further, that the Company shall promptly (i) notify
the Investors in writing of the existence of (but in no event, without the prior
written consent of an Investor,  shall the Company disclose to such Investor any
of the facts or circumstances  regarding) material non-public information giving
rise to an Allowed  Delay and (ii) advise the  Investors in writing to cease all
sales under such Registration Statement until the end of the Allowed Delay. Upon
expiration of the Allowed  Delay,  the Company shall again be bound by the first
sentence  of this  Section  3(f) with  respect to the  information  giving  rise
thereto.

            g. The Company shall use its best efforts to prevent the issuance of
any  stop  order  or  other  suspension  of  effectiveness  of any  Registration
Statement,  and, if such an order is issued,  to obtain the  withdrawal  of such
order at the  earliest  possible  moment and to notify each  Investor  who holds
Registrable Securities being sold (or, in the event of an underwritten offering,
the  managing  underwriters)  of the  issuance of such order and the  resolution
thereof.

            h. The Company  shall permit a single firm of counsel  designated by
the Initial Investors to review such  Registration  Statement and all amendments
and  supplements   thereto  (as  well  as  all  requests  for   acceleration  or
effectiveness  thereof) a  reasonable  period of time prior to their filing with
the SEC, and not file any  document in a form to which such  counsel  reasonably
objects and will not request acceleration of such Registration Statement without
prior  notice to such  counsel.  The  sections  of such  Registration  Statement
covering  information with respect to the Investors,  the Investor's  beneficial
ownership  of  securities  of the Company or the  Investors  intended  method of
disposition of Registrable  Securities shall conform to the information provided
to the Company by each of the Investors.

            i. The  Company  shall  make  generally  available  to its  security
holders as soon as  practicable,  but not later than  ninety (90) days after the
close of the period covered  thereby,  an earnings  statement (in form complying
with the  provisions  of Rule 158 under the 1933 Act)  covering  a  twelve-month
period  beginning not later than the first day of the Company's  fiscal  quarter
next following the effective date of the Registration Statement.

            j. At the request of any Investor, the Company shall furnish, on the
date that  Registrable  Securities are delivered to an underwriter,  if any, for
sale in connection  with any  Registration  Statement or, if such securities are
not being sold by an underwriter,  on the date of  effectiveness  thereof (i) an
opinion,  dated as of such date,  from  counsel  representing  the  Company  for
purposes of such  Registration  Statement,  in form,  scope and  substance as is
customarily  given  in  an  underwritten  public  offering,   addressed  to  the
underwriters, if any, and the Investors and (ii) a letter, dated such date, from
the Company's  independent certified public accountants in form and substance as
is customarily given by independent certified public accountants to underwriters
in an underwritten public offering,  addressed to the underwriters,  if any, and
the Investors.


<PAGE>



            k. The  Company  shall  make  available  for  inspection  by (i) any
Investor,  (ii) any underwriter  participating in any disposition  pursuant to a
Registration Statement,  (iii) one firm of attorneys and one firm of accountants
or other agents  retained by the Initial  Investors,  (iv) one firm of attorneys
and one firm of accountants or other agents retained by all other Investors, and
(v) one firm of attorneys retained by all such underwriters  (collectively,  the
"Inspectors") all pertinent financial and other records, and pertinent corporate
documents and properties of the Company (collectively,  the "Records"), as shall
be reasonably  deemed  necessary by each  Inspector to enable each  Inspector to
exercise its due diligence  responsibility,  and cause the  Company's  officers,
directors  and  employees  to supply all  information  which any  Inspector  may
reasonably request for purposes of such due diligence;  provided,  however, that
each  Inspector  shall  hold in  confidence  and shall  not make any  disclosure
(except to an  Investor)  of any Record or other  information  which the Company
determines  in good faith to be  confidential,  and of which  determination  the
Inspectors  are so  notified,  unless  (a) the  disclosure  of such  Records  is
necessary  to avoid or correct a  misstatement  or omission in any  Registration
Statement,  (b) the release of such Records is ordered pursuant to a subpoena or
other order from a court or government  body of competent  jurisdiction,  or (c)
the information in such Records has been made generally  available to the public
other  than by  disclosure  in  violation  of this or any other  agreement.  The
Company shall not be required to disclose any  confidential  information in such
Records to any Inspector until and unless such Inspector shall have entered into
confidentiality  agreements (in form and substance  satisfactory to the Company)
with the Company with respect thereto, substantially in the form of this Section
3(k). Each Investor agrees that it shall,  upon learning that disclosure of such
Records  is  sought  in  or  by  a  court  or  governmental  body  of  competent
jurisdiction or through other means, give prompt notice to the Company and allow
the  Company,  at its  expense,  to  undertake  appropriate  action  to  prevent
disclosure  of,  or to  obtain  a  protective  order  for,  the  Records  deemed
confidential.  Nothing herein (or in any other confidentiality agreement between
the Company and any Investor) shall be deemed to limit the Investor's ability to
sell  Registrable  Securities  in a manner  which is otherwise  consistent  with
applicable laws and regulations.

            l. The Company shall hold in confidence  and not make any disclosure
of  information  concerning  an  Investor  provided  to the  Company  unless (i)
disclosure  of such  information  is  necessary  to comply with federal or state
securities  laws, (ii) the disclosure of such  information is necessary to avoid
or correct a misstatement or omission in any Registration  Statement,  (iii) the
release of such  information  is ordered  pursuant  to a subpoena or other order
from a court  or  governmental  body of  competent  jurisdiction,  or (iv)  such
information  has been made  generally  available  to the  public  other  than by
disclosure in violation of this or any other agreement.  The Company agrees that
it shall,  upon  learning  that  disclosure  of such  information  concerning an
Investor  is  sought  in  or  by a  court  or  governmental  body  of  competent
jurisdiction  or through other means,  give prompt notice to such Investor prior
to making such disclosure,  and allow the Investor, at its expense, to undertake
appropriate  action to prevent  disclosure  of, or to obtain a protective  order
for, such information.



<PAGE>


            m. The  Company  shall  (i)  cause  all the  Registrable  Securities
covered by the Registration  Statement to be listed on each national  securities
exchange on which  securities  of the same class or series issued by the Company
are then listed,  if any, if the listing of such Registrable  Securities is then
permitted under the rules of such exchange, or (ii) to the extent the securities
of the same  class  or  series  are not then  listed  on a  national  securities
exchange, secure the designation and quotation of all the Registrable Securities
covered by the  Registration  Statement on Nasdaq or, if not eligible for Nasdaq
on the Nasdaq SmallCap and, without limiting the generality of the foregoing, to
arrange for at least two market makers to register with the National Association
of Securities  Dealers,  Inc.  ("NASD") as such with respect to such Registrable
Securities.

            n. The Company shall provide a transfer agent and  registrar,  which
may be a single  entity,  for the  Registrable  Securities  not  later  than the
effective date of the Registration Statement.

            o.  The  Company  shall   cooperate  with  the  Investors  who  hold
Registrable   Securities   being  offered  and  the  managing   underwriter   or
underwriters,  if any, to  facilitate  the timely  preparation  and  delivery of
certificates  (not bearing any  restrictive  legends)  representing  Registrable
Securities to be offered pursuant to such Registration Statement and enable such
certificates to be in such denominations or amounts,  as the case may be, as the
managing  underwriter or  underwriters,  if any, or the Investors may reasonably
request  and   registered  in  such  names  as  the  managing   underwriter   or
underwriters,  if any, or the  Investors  may  request,  and,  within  three (3)
business  days  after  a  Registration   Statement  which  includes  Registrable
Securities is ordered effective by the SEC, the Company shall deliver, and shall
cause legal counsel  selected by the Company to deliver,  to the transfer  agent
for the Registrable  Securities (with copies to the Investors whose  Registrable
Securities  are included in such  Registration  Statement) an instruction in the
form  attached  hereto as Exhibit 1 and an  opinion of such  counsel in the form
attached hereto as Exhibit 2.

            p. At the request of any holder of the Registrable  Securities,  the
Company shall prepare and file with the SEC,  within a reasonable  time prior to
any proposed  sale by such holder,  such  amendments  (including  post-effective
amendments) and supplements to a Registration  Statement and any prospectus used
in connection  with the  Registration  Statement as may be necessary in order to
incorporate  information concerning such holder or such holder=s intended method
of distribution as set forth in such Registration Statement.

            q. The Company  shall not, and shall not agree to, allow the holders
of any  securities  of the  Company to include  any of their  securities  in any
Registration  Statement under Section 2(a) hereof or any amendment or supplement
thereto  under  Section  3(b)  hereof  without  the  consent of the holders of a
majority-in-interest  of the Registrable  Securities.  In addition,  the Company
shall not offer any  securities  for its own account or the account of others in
any  Registration  Statement  under  Section  2(a)  hereof or any  amendment  or
supplement  thereto under Section 3(b) hereof without the consent of the holders
of a majority-in- interest of the Registrable Securities.




<PAGE>


            r. The Company shall take all other reasonable  actions necessary to
expedite and facilitate  disposition by the Investors of Registrable  Securities
pursuant to a Registration Statement.

            s. The Company  shall comply with all  applicable  laws related to a
Registration  Statement and offering and sale of securities  and all  applicable
rules and  regulations  of  governmental  authorities  in  connection  therewith
(including  without  limitation  the 1933 Act and the 1934 Act and the rules and
regulations promulgated by the SEC).


      4.    OBLIGATIONS OF THE INVESTORS.

      In connection with the  registration of the  Registrable  Securities,  the
Investors shall have the following obligations:

            a. It shall  be a  condition  precedent  to the  obligations  of the
Company to complete the registration  pursuant to this Agreement with respect to
the  Registrable  Securities of a particular  Investor that such Investor  shall
furnish to the  Company  such  information  regarding  itself,  the  Registrable
Securities  held by it and the intended method of disposition of the Registrable
Securities held by it as shall be reasonably required to effect the registration
of such  Registrable  Securities  and shall execute such documents in connection
with such registration as the Company may reasonably request. At least three (3)
business  days prior to the first  anticipated  filing date of the  Registration
Statement, the Company shall notify each Investor of the information the Company
requires from each such Investor.

            b. Each Investor,  by such Investor's  acceptance of the Registrable
Securities,  agrees to cooperate with the Company as reasonably requested by the
Company  in  connection  with the  preparation  and  filing of the  Registration
Statements  hereunder,  unless such Investor has notified the Company in writing
of such  Investor's  election  to  exclude  all of such  Investor's  Registrable
Securities from the Registration Statements.

            c. In the  event  Investors  holding a  majority-in-interest  of the
Registrable  Securities  being  registered  (with the  approval  of the  Initial
Investors)  determine to engage the services of an  underwriter,  each  Investor
agrees  to  enter  into  and  perform  such  Investor's   obligations  under  an
underwriting  agreement,  in  usual  and  customary  form,  including,   without
limitation,  customary  indemnification and contribution  obligations,  with the
managing  underwriter  of such  offering  and take  such  other  actions  as are
reasonably  required in order to expedite or facilitate  the  disposition of the
Registrable Securities, unless such Investor has notified the Company in writing
of such  Investor's  election  to  exclude  all of such  Investor's  Registrable
Securities from such Registration Statement.



<PAGE>


            d. Each  Investor  agrees that,  upon receipt of any notice from the
Company of the  happening of any event of the kind  described in Section 3(f) or
3(g),  such Investor will  immediately  discontinue  disposition  of Registrable
Securities  pursuant to the  Registration  Statement  covering such  Registrable
Securities  until such Investor's  receipt of the copies of the  supplemented or
amended  prospectus  contemplated by Section 3(f) or 3(g) and, if so directed by
the Company,  such Investor  shall deliver to the Company (at the expense of the
Company) or destroy (and deliver to the Company a  certificate  of  destruction)
all  copies in such  Investor's  possession,  of the  prospectus  covering  such
Registrable Securities current at the time of receipt of such notice.

            e. No Investor  may  participate  in any  underwritten  registration
hereunder  unless such Investor (i) agrees to sell such  Investor's  Registrable
Securities on the basis provided in any  underwriting  arrangements in usual and
customary  form  entered into by the Company,  (ii)  completes  and executes all
questionnaires,  powers of attorney,  indemnities,  underwriting  agreements and
other  documents  reasonably  required  under  the  terms  of such  underwriting
arrangements,  and (iii)  agrees to pay its pro rata  share of all  underwriting
discounts  and  commissions  and any expenses in excess of those  payable by the
Company pursuant to Section 5 below.

            f.  The   underwriters   in  connection  with  any  firm  commitment
underwritten  public offering of the Common Stock resulting in gross proceeds to
the  Company  of at  least  $40,000,000  led  by at  least  one  underwriter  of
nationally  recognized  standing (a AQualified  Public Offering@) shall have the
right  to  require  that the  Investors  enter  into an  agreement  (a  ALock-Up
Agreement@)  restricting  the  Investors  from  selling  Registrable  Securities
pursuant to the  Registration  Statement  in any public sale for a period not to
exceed sixty (60) days  following  the  consummation  of such  Qualified  Public
Offering (the AUnderwriters=  Lock-Up Period@);  provided that such underwriters
deem this to be reasonably  necessary to effect such Qualified  Public Offering;
and provided, further, that all of the Company=s directors,  executive officers,
affiliates and significant  stockholders shall have also agreed to identical (or
more restrictive)  restrictions.  The Investors shall be subject to no more than
one such  restriction  in each twelve (12) month period during the  Registration
Period; provided, however, that the Maturity Date (as defined in the Certificate
of Designation) shall be extended, at the option of each Investor, by the number
of days in which such  Investor is subject to a Lock-Up  Agreement in accordance
with Article VII of the Certificate of Designation.



      5.    EXPENSES OF REGISTRATION.

      All   reasonable   expenses,   other  than   underwriting   discounts  and
commissions,   incurred   in   connection   with   registrations,   filings   or
qualifications pursuant to Sections 2 and 3, including,  without limitation, all
registration,  listing and qualification fees, printers and accounting fees, the
fees and  disbursements of counsel for the Company,  and the reasonable fees and
disbursements  of one  counsel  selected by the  Initial  Investors  pursuant to
Sections  2(b) and 3(h)  hereof,  which fees and  disbursements  of one  counsel
selected by the Initial  Investors shall be counted toward the cap of $50,000.00
set forth in Section 4(f) of the Securities Purchase  Agreement,  shall be borne
by the Company.



<PAGE>



      6.    INDEMNIFICATION.

      In the event any  Registrable  Securities  are included in a  Registration
Statement under this Agreement:



<PAGE>


            a. To the extent permitted by law, the Company will indemnify,  hold
harmless  and defend (i) each  Investor who holds such  Registrable  Securities,
(ii) the directors,  officers,  partners,  employees, agents and each person who
controls  any  Investor  within the  meaning  of the 1933 Act or the  Securities
Exchange Act of 1934, as amended (the "1934 Act"), if any, (iii) any underwriter
(as  defined  in the 1933  Act)  for the  Investors,  and  (iv)  the  directors,
officers,  partners, employees and each person who controls any such underwriter
within  the  meaning  of the  1933  Act or  the  1934  Act,  if  any  (each,  an
"Indemnified  Person"),  against any joint or several losses,  claims,  damages,
liabilities  or expenses  (collectively,  together with actions,  proceedings or
inquiries by any regulatory or self-regulatory  organization,  whether commenced
or  threatened,  in respect  thereof,  "Claims") to which any of them may become
subject  insofar as such Claims  arise out of or are based upon:  (i) any untrue
statement  or alleged  untrue  statement  of a material  fact in a  Registration
Statement or the omission or alleged  omission to state  therein a material fact
required  to  be  stated  or  necessary  to  make  the  statements  therein  not
misleading;  (ii) any untrue statement or alleged untrue statement of a material
fact contained in any preliminary prospectus if used prior to the effective date
of such Registration Statement, or contained in the final prospectus (as amended
or  supplemented,  if the  Company  files any  amendment  thereof or  supplement
thereto with the SEC) or the omission or alleged  omission to state  therein any
material fact  necessary to make the  statements  made therein,  in light of the
circumstances  under which the statements therein were made, not misleading;  or
(iii) any  violation  or alleged  violation  by the Company of the 1933 Act, the
1934 Act, any other law,  including,  without  limitation,  any state securities
law, or any rule or regulation  thereunder  relating to the offer or sale of the
Registrable  Securities (the matters in the foregoing  clauses (i) through (iii)
being,  collectively,  "Violations").  Subject to the  restrictions set forth in
Section  6(c) with  respect to the number of legal  counsel,  the Company  shall
reimburse the Indemnified Person, promptly as such expenses are incurred and are
due and payable,  for any  reasonable  legal fees or other  reasonable  expenses
incurred by them in connection with  investigating  or defending any such Claim.
Notwithstanding  anything to the contrary contained herein, the  indemnification
agreement contained in this Section 6(a): (i) shall not apply to a Claim arising
out of or based upon a Violation which occurs in reliance upon and in conformity
with information  furnished in writing to the Company by any Indemnified  Person
or underwriter for such Indemnified  Person expressly for use in connection with
the preparation of such Registration  Statement or any such amendment thereof or
supplement  thereto;  (ii) shall not apply to amounts paid in  settlement of any
Claim if such  settlement is effected  without the prior written  consent of the
Company,  which  consent  shall not be  unreasonably  withheld;  and (iii)  with
respect to any  preliminary  prospectus,  shall not inure to the  benefit of any
Indemnified  Person  if the  untrue  statement  or  omission  of  material  fact
contained in the  preliminary  prospectus was corrected on a timely basis in the
prospectus,  as then amended or  supplemented,  such  corrected  prospectus  was
timely made  available by the Company  pursuant to Section 3(c) hereof,  and the
Indemnified  Person was  promptly  advised in writing  not to use the  incorrect
prospectus  prior to the use giving  rise to a  Violation  and such  Indemnified
Person,  notwithstanding  such advice,  used it. Such indemnity  shall remain in
full force and effect  regardless of any  investigation  made by or on behalf of
the  Indemnified  Person  and shall  survive  the  transfer  of the  Registrable
Securities by the Investors pursuant to Section 9.

            b. In  connection  with  any  Registration  Statement  in  which  an
Investor is  participating,  each such Investor agrees severally and not jointly
to  indemnify,  hold  harmless  and  defend,  to the same extent and in the same
manner set forth in Section 6(a), the Company,  each of its  directors,  each of
its  officers who signs the  Registration  Statement,  each person,  if any, who
controls  the Company  within the  meaning of the 1933 Act or the 1934 Act,  any
underwriter  and  any  other  stockholder  selling  securities  pursuant  to the
Registration  Statement  or any of its  directors  or officers or any person who
controls such  stockholder or underwriter  within the meaning of the 1933 Act or
the  1934  Act  (collectively  and  together  with  an  Indemnified  Person,  an
"Indemnified Party"), against any Claim to which any of them may become subject,
under the 1933 Act, the 1934 Act or otherwise,  insofar as such Claim arises out
of or is based upon any Violation by such  Investor,  in each case to the extent
(and only to the extent)  that such  Violation  occurs in  reliance  upon and in
conformity  with written  information  furnished to the Company by such Investor
expressly for use in connection with such Registration Statement; and subject to
Section 6(c) such Investor will reimburse any legal or other expenses  (promptly
as such  expenses are incurred and are due and payable)  reasonably  incurred by
them in connection  with  investigating  or defending any such Claim;  provided,
however,  that the indemnity  agreement contained in this Section 6(b) shall not
apply to amounts paid in settlement of any Claim if such  settlement is effected
without the prior written  consent of such Investor,  which consent shall not be
unreasonably withheld;  provided,  further,  however, that the Investor shall be
liable under this Agreement (including this Section 6(b) and Section 7) for only
that amount as does not exceed the net proceeds to such  Investor as a result of
the sale of Registrable Securities pursuant to such Registration Statement. Such
indemnity shall remain in full force and effect  regardless of any investigation
made by or on behalf of such Indemnified Party and shall survive the transfer of
the   Registrable   Securities   by  the   Investors   pursuant  to  Section  9.
Notwithstanding  anything to the contrary contained herein, the  indemnification
agreement  contained  in this  Section  6(b)  with  respect  to any  preliminary
prospectus shall not inure to the benefit of any Indemnified Party if the untrue
statement or omission of material fact contained in the  preliminary  prospectus
was  corrected  on a  timely  basis  in  the  prospectus,  as  then  amended  or
supplemented.



<PAGE>


            c. Promptly  after receipt by an  Indemnified  Person or Indemnified
Party  under  this  Section  6 of  notice  of the  commencement  of  any  action
(including any  governmental  action),  such  Indemnified  Person or Indemnified
Party  shall,  if a  Claim  in  respect  thereof  is  to  be  made  against  any
indemnifying  party under this  Section 6, deliver to the  indemnifying  party a
written notice of the commencement  thereof,  and the  indemnifying  party shall
have the right to participate in, and, to the extent the  indemnifying  party so
desires,  jointly with any other indemnifying party similarly noticed, to assume
control  of the  defense  thereof  with  counsel  mutually  satisfactory  to the
indemnifying  party and the Indemnified  Person or the Indemnified Party, as the
case may be; provided,  however, that an Indemnified Person or Indemnified Party
shall have the right to retain its own counsel  with the fees and expenses to be
paid by the  indemnifying  party,  if,  in the  reasonable  opinion  of  counsel
retained by the indemnifying  party, the  representation  by such counsel of the
Indemnified  Person or  Indemnified  Party and the  indemnifying  party would be
inappropriate  due to actual  or  potential  differing  interests  between  such
Indemnified  Person or Indemnified Party and any other party represented by such
counsel  in such  proceeding.  The  indemnifying  party  shall  pay for only one
separate legal counsel for the Indemnified  Persons or the Indemnified  Parties,
as applicable,  and such legal counsel shall be selected by Investors  holding a
majority-in-interest  of the Registrable Securities included in the Registration
Statement   to   which   the   Claim   relates   (with   the   approval   of   a
majority-in-interest of the Initial Investors), if the Investors are entitled to
indemnification  hereunder,  or the  Company,  if the  Company  is  entitled  to
indemnification  hereunder, as applicable. The failure to deliver written notice
to the  indemnifying  party within a reasonable time of the  commencement of any
such action shall not relieve such  indemnifying  party of any  liability to the
Indemnified  Person or  Indemnified  Party  under this  Section 6, except to the
extent  that the  indemnifying  party is actually  prejudiced  in its ability to
defend such action. The indemnification required by this Section 6 shall be made
by  periodic   payments  of  the  amount   thereof  during  the  course  of  the
investigation or defense, as such expense, loss, damage or liability is incurred
and is due and payable.


      7.    CONTRIBUTION.

      To the extent any  indemnification  by an indemnifying party is prohibited
or  limited  by  law,  the  indemnifying   party  agrees  to  make  the  maximum
contribution  with respect to any amounts for which it would otherwise be liable
under Section 6 to the fullest extent permitted by law; provided,  however, that
(i) no contribution shall be made under  circumstances where the maker would not
have been  liable for  indemnification  under the fault  standards  set forth in
Section  6, (ii) no  seller  of  Registrable  Securities  guilty  of  fraudulent
misrepresentation (within the meaning of Section 11(f) of the 1933 Act) shall be
entitled to contribution  from any seller of Registrable  Securities who was not
guilty of such fraudulent  misrepresentation,  and (iii) contribution  (together
with any  indemnification  or other  obligations  under this  Agreement)  by any
seller of Registrable Securities shall be limited in amount to the net amount of
proceeds received by such seller from the sale of such Registrable Securities.


      8.    REPORTS UNDER THE 1934 ACT.

      With a view to making  available to the Investors the benefits of Rule 144
promulgated  under the 1933 Act or any other  similar rule or  regulation of the
SEC that may at any time permit the investors to sell  securities of the Company
to the public without registration ("Rule 144"), the Company agrees to:

            a.    make and keep public information available,  as those terms
are understood and defined in Rule 144;



<PAGE>


            b.  file  with the SEC in a timely  manner  all  reports  and  other
documents required of the Company under the 1933 Act and the 1934 Act so long as
the Company  remains  subject to such  requirements  (it being  understood  that
nothing herein shall limit the Company's  obligations  under Section 4(c) of the
Securities  Purchase  Agreement)  and the  filing  of  such  reports  and  other
documents is required for the applicable provisions of Rule 144; and

            c.  furnish  to  each   Investor  so  long  as  such  Investor  owns
Registrable  Securities,  promptly upon request,  (i) a written statement by the
Company that it has complied  with the reporting  requirements  of Rule 144, the
1933 Act and the 1934 Act,  (ii) a copy of the most recent  annual or  quarterly
report of the  Company  and such other  reports  and  documents  so filed by the
Company,  and (iii) such other  information  as may be  reasonably  requested to
permit  the  Investors  to sell such  securities  pursuant  to Rule 144  without
registration.


      9.    ASSIGNMENT OF REGISTRATION RIGHTS.

      The rights under this Agreement shall be  automatically  assignable by the
Investors to any transferee of all or any portion of Registrable  Securities if:
(i) the  Investor  agrees in writing with the  transferee  or assignee to assign
such rights,  and a copy of such  agreement is furnished to the Company within a
reasonable time after such assignment,  (ii) the Company is, within a reasonable
time after such transfer or assignment, furnished with written notice of (a) the
name and address of such  transferee or assignee,  and (b) the  securities  with
respect to which such  registration  rights are being  transferred  or assigned,
(iii)  following  such transfer or assignment,  the further  disposition of such
securities by the  transferee  or assignee is restricted  under the 1933 Act and
applicable  state  securities  laws,  (iv) at or  before  the time  the  Company
receives the written notice  contemplated  by clause (ii) of this sentence,  the
transferee or assignee  agrees in writing with the Company to be bound by all of
the  provisions  contained  herein,  (v) such  transfer  shall have been made in
accordance  with  the  applicable   requirements  of  the  Securities   Purchase
Agreement,  and (vi) such transferee  shall be an "accredited  investor" as that
term defined in Rule 501 of Regulation D promulgated under the 1933 Act.


      10.   AMENDMENT OF REGISTRATION RIGHTS.

      Provisions of this Agreement may be amended and the observance thereof may
be waived (either generally or in a particular instance and either retroactively
or prospectively), only with written consent of the Company, each of the Initial
Investors  (to  the  extent  such  Initial   Investor  still  owns   Registrable
Securities)  and  Investors  who hold a  majority  interest  of the  Registrable
Securities.  Any amendment or waiver effected in accordance with this Section 10
shall be binding upon each Investor and the Company.


      11.   MISCELLANEOUS.



<PAGE>


            a. A person  or  entity  is  deemed  to be a holder  of  Registrable
Securities  whenever  such  person or entity  owns of  record  such  Registrable
Securities.  If  the  Company  receives  conflicting  instructions,  notices  or
elections  from  two or more  persons  or  entities  with  respect  to the  same
Registrable  Securities,  the Company shall act upon the basis of  instructions,
notice  or  election  received  from the  registered  owner of such  Registrable
Securities.

            b. Any notice,  demand or request  required or permitted to be given
by any party to any other party pursuant to the terms of this Agreement shall be
in  writing  and  shall be  deemed  given (i) when  delivered  personally  or by
verifiable facsimile transmission (with an original to follow) on or before 5:00
p.m.,  Eastern Time, on a business day or, if such day is not a business day, on
the next  succeeding  business  day,  (ii) on the next business day after timely
delivery to a nationally-recognized  overnight courier and (iii) on the business
day actually  received if deposited in the U.S.  mail  (certified  or registered
mail, return receipt  requested,  postage prepaid),  addressed to the parties as
follows:

                  If to the Company:

                  Marketing Services Group, Inc.
                  333 Seventh Avenue, 20th Floor
                  New York, New York 10001
                  Attention: Chairman of the Board and Chief Executive Officer
                  Facsimile: 917-339-7111

                  With copy to:

                  Camhy Karlinsky Stein LLP
                  1740 Broadway
                  New York, New York 10019
                  Attention: Alan I. Annex, Esq.
                  Facsimile: 212-977-8389


If to an Investor:  to the address set forth  immediately  below such Investor's
name on the signature pages to the Securities Purchase Agreement.

                  With copies to:

                  Ballard Spahr Andrews & Ingersoll, LLP
                  1735 Market Street
                  Philadelphia, PA 19103
                  Attention:  Gerald J. Guarcini, Esq.
                  Facsimile: 215-864-8999



<PAGE>


                  Solomon, Zauderer, Ellenhorn, Frischer & Sharp
                  45 Rockefeller Plaza
                  New York, New York 10111
                  Attention: Robert L. Mazzeo, Esq.
                  Facsimile: (212) 956-4068

            c.  Failure of any party to exercise  any right or remedy under this
Agreement or otherwise,  or delay by a party in exercising such right or remedy,
shall not operate as a waiver thereof.

            d. This  Agreement  shall be governed by and construed in accordance
with the laws of the State of Delaware  applicable to agreements  made and to be
performed in the State of Delaware  (without regard to principles of conflict of
laws). Both parties irrevocably consent to the jurisdiction of the United States
federal courts and the state courts located in Delaware with respect to any suit
or proceeding based on or arising under this Agreement,  the agreements  entered
into in connection  herewith or the transactions  contemplated hereby or thereby
and irrevocably  agree that all claims in respect of such suit or proceeding may
be determined in such courts.  Both parties  irrevocably waive the defense of an
inconvenient  forum to the maintenance of such suit or proceeding.  Both parties
further  agree that  service of process  upon a party mailed by first class mail
shall be deemed in every respect  effective service of process upon the party in
any such suit or proceeding. Nothing herein shall affect either party's right to
serve  process in any other manner  permitted by law.  Both parties agree that a
final non-appealable judgment in any such suit or proceeding shall be conclusive
and may be enforced in other  jurisdictions  by suit on such  judgment or in any
other lawful manner.

            e.  This  Agreement,  the  Securities  Purchase  Agreement  and  the
Warrants  (including all schedules and exhibits  thereto)  constitute the entire
agreement among the parties hereto with respect to the subject matter hereof and
thereof. There are no restrictions,  promises, warranties or undertakings, other
than those set forth or  referred to herein and  therein.  This  Agreement,  the
Securities  Purchase  Agreement and the Warrants  supersede all prior agreements
and  understandings  among the parties hereto with respect to the subject matter
hereof and thereof.

            f. Subject to the  requirements of Section 9 hereof,  this Agreement
shall inure to the benefit of and be binding upon the  successors and assigns of
each of the parties hereto.

            g. The headings in this  Agreement are for  convenience of reference
only and shall not limit or otherwise affect the meaning hereof.

            h. This Agreement may be executed in two or more counterparts,  each
of which shall be deemed an original but all of which shall  constitute  one and
the same agreement.  This Agreement,  once executed by a party, may be delivered
to the other party hereto by facsimile  transmission of a copy of this Agreement
bearing the signature of the party so delivering this Agreement.


<PAGE>



            i.  Each  party  shall  do and  perform,  or  cause  to be done  and
performed,  all such further acts and things,  and shall execute and deliver all
such other  agreements,  certificates,  instruments and documents,  as the other
party may reasonably request in order to carry out the intent and accomplish the
purposes of this Agreement and the consummation of the transactions contemplated
hereby.

            j. Except as  otherwise  provided  herein,  all  consents  and other
determinations  to be made by the Investors  pursuant to this Agreement shall be
made  by  Investors  holding  at  least  two-thirds  (2/3)  of  the  Registrable
Securities,  determined  as if the all of the  shares  of  Preferred  Stock  and
Warrants then  outstanding have been converted into or exercised for Registrable
Securities, as the case may be.

            k. The Company  acknowledges  that a breach by it of its obligations
hereunder will cause  irreparable  harm to each Investor by vitiating the intent
and purpose of the transactions  contemplated hereby.  Accordingly,  the Company
acknowledges that the remedy at law for breach of its obligations hereunder will
be inadequate and agrees,  in the event of a breach or threatened  breach by the
Company  of any  of the  provisions  hereunder,  that  each  Investor  shall  be
entitled, in addition to all other available remedies in law or in equity, to an
injunction or  injunctions to prevent or cure breaches of the provisions of this
Agreement and to enforce  specifically the terms and provisions hereof,  without
the necessity of showing  economic  loss and without any bond or other  security
being required.

            l. The  language  used in this  Agreement  will be  deemed to be the
language  chosen by the parties to express their mutual intent,  and no rules of
strict construction will be applied against any party.

            m. In the event that any  provision of this  Agreement is invalid or
unenforceable  under any applicable  statute or rule of law, then such provision
shall be deemed  inoperative  to the extent that it may conflict  therewith  and
shall be deemed  modified  to  conform  with such  statute  or rule of law.  Any
provision  hereof which may prove invalid or  unenforceable  under any law shall
not affect the validity or enforceability of any other provision hereof.



<PAGE>


            n. The  initial  number of  Registrable  Securities  included in any
Registration Statement and each increase to the number of Registrable Securities
included  therein shall be allocated  pro rata among the Investors  based on the
number  of  Registrable  Securities  held by each  Investor  at the time of such
establishment  or increase,  as the case may be. In the event an Investor  shall
sell or otherwise  transfer any of such holder=s  Registrable  Securities,  each
transferee  shall be allocated a pro rata  portion of the number of  Registrable
Securities included in a Registration Statement for such transferor.  Any shares
of Common Stock included on a Registration  Statement and which remain allocated
to any person or entity which does not hold any Registrable  Securities shall be
allocated to the remaining Investors,  pro rata based on the number of shares of
Registrable Securities then held by such Investors.  For the avoidance of doubt,
the number of Registrable  Securities held by an Investor shall be determined as
if all Preferred  Shares and Warrants then  outstanding  and held by an Investor
were converted into or exercised for Registrable Securities.










                 [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


<PAGE>









            IN  WITNESS  WHEREOF,   the  Company  and  the  undersigned  Initial
Investors  have caused this  Agreement to be duly  executed as of the date first
above written.


MARKETING SERVICES GROUP, INC.


By:
     J. Jeremy Barbera
     Chairman of the Board and Chief Executive Officer




RGC INTERNATIONAL INVESTORS, LDC
By:   Rose Glen Capital Management, L.P.,
      Investment Manager
      By:   RGC General Partner Corp.,
            as General Partner


By:
      Gary S. Kaminsky
      Managing Director





MARSHALL CAPITAL MANAGEMENT, INC.


By: ______________________________________
      Allan Weine
      President



                                                                  Exhibit 10.1

                         SECURITIES PURCHASE AGREEMENT


      SECURITIES PURCHASE AGREEMENT (this "Agreement"), dated as of February 18,
2000, by and among Marketing  Services Group, Inc., a Nevada  corporation,  with
headquarters located at 333 Seventh Avenue, 20th Floor, New York, New York 10001
("Company")  and each of the purchasers set forth on the signature  pages hereto
(the "Buyers").

      WHEREAS:

      A. The Company and the Buyers are executing and delivering  this Agreement
in reliance upon the exemption from securities registration afforded by Rule 506
under  Regulation  D  ("Regulation  D")  as  promulgated  by the  United  States
Securities and Exchange Commission (the "SEC") under the Securities Act of 1933,
as amended (the "1933 Act");

      B. The Company has authorized a new series of preferred stock,  designated
as Series E Convertible Preferred Stock (the "Series E Preferred Stock"), having
the  rights,  preferences  and  privileges  set  forth  in  the  Certificate  of
Designations,  Rights  and  Preferences  attached  hereto  as  Exhibit  "A" (the
"Certificate of Designation");

      C. The Preferred  Shares (as defined below) are convertible into shares of
common  stock,  $.01 par value per share,  of the Company (the "Common  Stock"),
upon the terms and subject to the  limitations  and  conditions set forth in the
Certificate of Designation;

      D. The Company has authorized  the issuance to the Buyers of warrants,  in
the form attached hereto as Exhibit "B", to purchase an aggregate of One Million
Four Hundred  Seventy-One  Thousand,  Seventy-Four  (1,471,074) shares of Common
Stock (the "Warrants").

      E. The Buyers  desire to  purchase  and the  Company  desires to issue and
sell,  upon  the  terms  and  conditions  set  forth in this  Agreement,  (i) an
aggregate  of  Thirty  Thousand  (30,000)  shares of  Series E  Preferred  Stock
(together  with any shares of Series E  Preferred  Stock  issued in  replacement
thereof or as a dividend thereon or otherwise with respect thereto in accordance
with the terms thereof, the "Preferred Shares"),  and (ii) the Warrants,  for an
aggregate purchase price of Thirty Million Dollars  ($30,000,000) (the APurchase
Price@);

      F. Each Buyer wishes to purchase,  upon the terms and conditions stated in
this  Agreement,  the number of  Preferred  Shares and  Warrants as is set forth
immediately below its name on the signature pages hereto; and



<PAGE>





                                           - 45 -
PHL_A 1339291 v 6
      G. Contemporaneous with the execution and delivery of this Agreement,  the
parties hereto are executing and delivering a Registration Rights Agreement,  in
the form attached hereto as Exhibit "C" (the "Registration  Rights  Agreement"),
pursuant to which the Company has agreed to provide certain  registration rights
under the 1933 Act and the rules and  regulations  promulgated  thereunder,  and
applicable state securities laws.

      NOW,  THEREFORE,  the  Company and each of the Buyers  severally  (and not
jointly) hereby agree as follows:


            1.    PURCHASE AND SALE OF PREFERRED SHARES AND WARRANTS.

                  a. Purchase of Preferred  Shares and Warrants.  On the Closing
Date (as defined below), the Company shall issue and sell to each Buyer and each
Buyer  severally  agrees to purchase  from the Company  such number of Preferred
Shares and Warrants as is set forth  immediately  below such Buyer=s name on the
signature pages hereto.

                  b. Form of Payment.  On the Closing  Date (as defined  below),
(i) each Buyer shall pay their respective  portion of the Purchase Price, as set
forth on the signature page hereof,  for the Preferred Shares and Warrants to be
issued and sold to it at the Closing (as defined below) (the  "Purchase  Price")
by wire transfer of immediately  available  funds to the Company,  in accordance
with  the  Company=s  written  wiring  instructions,  against  delivery  of duly
executed certificates  representing such number of Preferred Shares and Warrants
which  such  Buyer is  purchasing  and  (ii)  the  Company  shall  deliver  such
certificates  duly  executed on behalf of the  Company,  to such Buyer,  against
delivery of such Purchase Price.

                  c. Closing Date.  Subject to the  satisfaction  (or waiver) of
the conditions  thereto set forth in Section 6 and Section 7 below, the date and
time of the issuance and sale of the Preferred  Shares and Warrants  pursuant to
this Agreement (the "Closing Date") shall be 12:00 noon Eastern Standard Time on
February 22, 2000 or such other  mutually  agreed upon time.  The closing of the
transactions  contemplated by this Agreement (the "Closing")  shall occur on the
Closing  Date at the offices of Ballard  Spahr  Andrews & Ingersoll,  LLP,  1735
Market Street,  Philadelphia,  Pennsylvania  19103, or at such other location as
may be agreed to by the parties.


            2. BUYERS' REPRESENTATIONS AND WARRANTIES. Each Buyer severally (and
not  jointly)  represents  and  warrants to the Company  solely as to such Buyer
that:



<PAGE>


                  a.  Investment  Purpose.  As of the date hereof,  the Buyer is
purchasing  the  Preferred  Shares,  the shares of Common  Stock  issuable  upon
conversion of or otherwise pursuant to the Preferred Shares (including,  without
limitation,  such additional  shares of Common Stock as are issuable as a result
of the events  described  in Articles V, VI.D(b) or VI.E of the  Certificate  of
Designation and Section 2(c) of the  Registration  Rights Agreement (such shares
of Common  Stock  being  collectively  referred  to  herein  as the  "Conversion
Shares")), the Warrants and the shares of Common Stock issuable upon exercise of
or otherwise  pursuant to the Warrants (the "Warrant  Shares" and,  collectively
with  the  Preferred  Shares,  the  Conversion  Shares  and  the  Warrants,  the
"Securities") for its own account and not with a present view towards the public
sale or distribution thereof. Nonetheless, by making the representations herein,
the Buyer does not agree to hold any of the  Securities for any minimum or other
specific term and reserves the right to dispose of the Securities at any time in
accordance  with or pursuant to a registration  statement or an exemption  under
the 1933 Act.

                  b.  Accredited  Investor  Status.  The Buyer is an "accredited
investor" as that term is defined in Rule 501(a) of Regulation D (an "Accredited
Investor").

                  c.  Reliance on  Exemptions.  The Buyer  understands  that the
Securities are being offered and sold to it in reliance upon specific exemptions
from the registration requirements of United States federal and state securities
laws and that the  Company is relying  upon the truth and  accuracy  of, and the
Buyer's   compliance   with,  the   representations,   warranties,   agreements,
acknowledgments  and  understandings  of the Buyer set forth  herein in order to
determine the  availability  of such exemptions and the eligibility of the Buyer
to acquire the Securities.

                  d. Information.  The Buyer and its advisors, if any, have been
furnished with all materials  relating to the business,  finances and operations
of the Company and  materials  relating to the offer and sale of the  Securities
which  have  been  requested  by the  Buyer or its  advisors.  The Buyer and its
advisors,  if any,  have been afforded the  opportunity  to ask questions of the
Company.  Neither  such  inquiries  nor any  other due  diligence  investigation
conducted by Buyer or any of its advisors or representatives shall modify, amend
or affect Buyer's right to rely on the Company's  representations and warranties
contained in Section 3 below.  The Buyer  understands that its investment in the
Securities involves a significant degree of risk.

                  e. Governmental  Review.  The Buyer understands that no United
States federal or state agency or any other  government or  governmental  agency
has passed upon or made any recommendation or endorsement of the Securities.



<PAGE>


                  f. Transfer or Re-sale.  The Buyer understands that (i) except
as provided in the  Registration  Rights  Agreement,  the sale or re-sale of the
Securities  has not been and is not being  registered  under the 1933 Act or any
applicable  state  securities  laws,  and the  Securities may not be transferred
unless  (a) the  Securities  are  sold  pursuant  to an  effective  registration
statement  under the 1933 Act, (b) the Buyer shall have delivered to the Company
an opinion of  counsel  (which  opinion  shall be in form,  substance  and scope
customary for opinions of counsel in comparable transactions) to the effect that
the Securities to be sold or transferred may be sold or transferred  pursuant to
an exemption from such registration,  (c) the Securities are sold or transferred
to an "affiliate" (as defined in Rule 144  promulgated  under the 1933 Act (or a
successor  rule)  ("Rule  144")) of the Buyer  who  agrees to sell or  otherwise
transfer the Securities  only in accordance with this Section 2(f) and who is an
Accredited  Investor or (d) the  Securities  are sold pursuant to Rule 144; (ii)
any sale of such  Securities  made in  reliance  on Rule 144 may be made only in
accordance  with  the  terms  of said  Rule  and  further,  if said  Rule is not
applicable,  any re-sale of such  Securities  under  circumstances  in which the
seller  (or the  person  through  whom the sale is made)  may be deemed to be an
underwriter  (as that term is  defined in the 1933 Act) may  require  compliance
with some other exemption under the 1933 Act or the rules and regulations of the
SEC thereunder;  and (iii) neither the Company nor any other person is under any
obligation  to  register  such  Securities  under  the  1933  Act or  any  state
securities  laws or to comply  with the terms and  conditions  of any  exemption
thereunder  (in each  case,  other  than  pursuant  to the  Registration  Rights
Agreement).  Notwithstanding  the foregoing or anything else contained herein to
the contrary,  the Securities may be pledged as collateral in connection  with a
bona fide margin account or other lending arrangement.

                  g. Legends.  The Buyer  understands  that the Preferred Shares
and Warrants and,  until such time as the  Conversion  Shares and Warrant Shares
have been  registered  under the 1933 Act as  contemplated  by the  Registration
Rights  Agreement  or  otherwise  may be sold  pursuant  to Rule 144 without any
restriction as to the number of securities as of a particular date that can then
be  immediately  sold,  the  Conversion  Shares and Warrant  Shares,  may bear a
restrictive  legend in  substantially  the following  form (and a  stop-transfer
order may be placed against transfer of the certificates for such Securities):

            "The  securities  represented  by this  certificate  have  not  been
            registered  under  the  Securities  Act of  1933,  as  amended.  The
            securities  may not be sold,  transferred or assigned in the absence
            of an effective registration statement for the securities under said
            Act,  or an  opinion  of  counsel,  in  form,  substance  and  scope
            customary for opinions of counsel in comparable  transactions,  that
            registration  is not required under said Act or unless sold pursuant
            to Rule 144 under said Act."

            The legend set forth above  shall be removed  and the Company  shall
issue a certificate without such legend to the holder of any Security upon which
it is stamped,  if, unless  otherwise  required by applicable  state  securities
laws, (a) such Security is registered  for sale under an effective  registration
statement filed under the 1933 Act or otherwise may be sold pursuant to Rule 144
without any  restriction as to the number of securities as of a particular  date
that can then be immediately  sold, or (b) such holder provides the Company with
an opinion of counsel,  in form,  substance and scope  customary for opinions of
counsel in comparable transactions, to the effect that a public sale or transfer
of such  Security may be made without  registration  under the 1933 Act and such
sale or  transfer is  effected,  or (c) such holder  provides  the Company  with
reasonable  assurances  that such Security can be sold pursuant to Rule 144. For
purposes of sales of the  Securities  within two (2) years after the date hereof
pursuant  to  Rule  144 in  clause  (c) in the  previous  sentence,  Areasonable
assurances@  shall mean  delivery by the Buyer to the Company of an  appropriate
broker=s letter,  seller=s letter and Form 144 which demonstrate compliance with
Rule 144. The Buyer agrees to sell all Securities,  including those  represented
by a certificate(s)  from which the legend has been removed,  in compliance with
applicable securities laws.

                  h.   Authorization;   Enforcement.   This  Agreement  and  the
Registration  Rights  Agreement  have been  duly and  validly  authorized.  This
Agreement has been duly executed and delivered on behalf of the Buyer,  and this
Agreement  constitutes,  and upon  execution  and  delivery  by the Buyer of the
Registration Rights Agreement, such agreement will constitute, valid and binding
agreements of the Buyer enforceable in accordance with their terms.

                  i.    Residency.  The Buyer is a resident  of the
jurisdiction  set forth immediately below such Buyer's name on the signature
pages hereto.


<PAGE>


            3.    REPRESENTATIONS  AND  WARRANTIES  OF THE COMPANY.  The Company
represents and warrants to each Buyer that:

                  a. Organization and Qualification. The Company and each of its
Subsidiaries  (as defined  below),  if any,  is a  corporation  duly  organized,
validly  existing and in good  standing  under the laws of the  jurisdiction  in
which it is incorporated, with full power and authority (corporate and other) to
own,  lease,  use and operate its properties and to carry on its business as and
where now owned, leased, used, operated and conducted.  Schedule 3(a) sets forth
a list of all of the  Subsidiaries of the Company and the  jurisdiction in which
each is incorporated. The Company and each of its Subsidiaries is duly qualified
as a  foreign  corporation  to do  business  and is in good  standing  in  every
jurisdiction  in which its  ownership  or use of  property  or the nature of the
business  conducted by it makes such  qualification  necessary  except where the
failure to be so qualified or in good standing would not have a Material Adverse
Effect.  "Material  Adverse Effect" means any material adverse effect on (i) the
Securities,  (ii) the  business,  operations,  assets,  financial  condition  or
prospects  of the Company and its  Subsidiaries,  if any,  taken as a whole,  or
(iii)  on  the  transactions   contemplated  hereby  or  by  the  agreements  or
instruments to be entered into in connection herewith.  "Subsidiaries" means any
corporation or other organization,  whether  incorporated or unincorporated,  in
which the Company owns,  directly or  indirectly,  any majority  equity or other
ownership interest or is otherwise a Asignificant subsidiary@ as defined in Rule
1-02(w) of Regulation S-X promulgated under the 1933 Act.

                  b.  Authorization;   Enforcement.  (i)  The  Company  has  all
requisite  corporate  power and  authority  to file and perform its  obligations
under  the  Certificate  of  Designation  and to  enter  into and  perform  this
Agreement,  the Registration Rights Agreement and the Warrants and to consummate
the transactions contemplated hereby and thereby and to issue the Securities, in
accordance with the terms hereof and thereof, (ii) the execution and delivery of
this  Agreement,  the  Registration  Rights  Agreement  and the  Warrants by the
Company and the consummation by it of the transactions  contemplated  hereby and
thereby (including without limitation,  the issuance of the Preferred Shares and
the Warrants and the issuance  and  reservation  for issuance of the  Conversion
Shares and the  Warrant  Shares  issuable  upon  conversion  or  exercise  of or
otherwise  pursuant to the  Preferred  Shares and the  Warrants)  have been duly
authorized  by the  Company's  Board of  Directors  and no  further  consent  or
authorization  of the Company,  its Board of Directors,  or its  stockholders is
required,  (iii) this  Agreement  has been duly  executed  and  delivered by the
Company, and (iv) this Agreement constitutes and, upon execution and delivery by
the Company of the  Registration  Rights  Agreement  and the  Warrants  and upon
execution and filing of the Certificate of Designation,  each of such agreements
and instruments will constitute,  a legal,  valid and binding  obligation of the
Company enforceable against the Company in accordance with its terms.



<PAGE>


                  c.  Capitalization.  As of the  date  hereof,  the  authorized
capital stock of the Company consists of (i) 75,000,000  shares of Common Stock,
of which 27,129,544  shares are issued and  outstanding,  423,894 shares held as
treasury  stock,  1,000,000  shares are reserved  for  issuance  pursuant to the
Company's  1999 Incentive and  Nonqualified  Stock Option Plan (the A1999 Plan@)
(the Board has  approved  an  increase  to  3,000,000,  subject  to  shareholder
approval), 3,150,000 shares were reserved for issuance pursuant to the Company=s
1991 stock  option plan (the A1991  Plan@),  2,520,329  shares are  reserved for
issuance pursuant to securities  (other than the Preferred Shares,  the Warrants
or options  granted  under the 1991 Plan or the 1999 Plan)  exercisable  for, or
convertible into or exchangeable for shares of Common Stock and 6,130,000 shares
are reserved for issuance upon  conversion of the Preferred  Shares and exercise
of the Warrants  (subject to adjustment  pursuant to the Company's  covenant set
forth in Section 4(h) below); and (ii) 150,000 shares of preferred stock, 10,000
of which are  designated as Series A Preferred  Shares (none of which are issued
and  outstanding),  6,200 of which are  designated  as Series B Preferred  Stock
(none of which are issued and  outstanding),  2,000 of which are  designated  as
Series C Preferred Stock (none of which are outstanding) and 50,000 of which are
designated as Series D Preferred Stock (none of which are  outstanding).  All of
such  outstanding  shares of capital  stock are, or upon  issuance will be, duly
authorized,  validly issued, fully paid and nonassessable.  No shares of capital
stock of the  Company  are  subject to  preemptive  rights or any other  similar
rights of the  stockholders of the Company or any liens or encumbrances  imposed
through the actions or failure to act of the  Company.  Except as  disclosed  in
Schedule  3(c), as of the  effective  date of this  Agreement,  (i) there are no
outstanding  options,  warrants,  scrip,  rights to subscribe for, puts,  calls,
rights of first refusal, agreements, understandings, claims or other commitments
or rights of any  character  whatsoever  relating  to, or  securities  or rights
convertible  into or exchangeable for any shares of capital stock of the Company
or any of its  Subsidiaries,  or arrangements by which the Company or any of its
Subsidiaries is or may become bound to issue additional  shares of capital stock
of the  Company  or any of its  Subsidiaries,  (ii) there are no  agreements  or
arrangements  under which the Company or any of its Subsidiaries is obligated to
register the sale of any of its or their  securities  under the 1933 Act (except
the Registration Rights Agreement) and (iii) there are no anti-dilution or price
adjustment provisions contained in any security issued by the Company (or in any
agreement  providing  rights to security  holders) that will be triggered by the
issuance of the Preferred  Shares,  the Conversion  Shares,  the Warrants or the
Warrant  Shares.  The Company has furnished to the Buyer true and correct copies
of the Company's  Certificate of  Incorporation  as in effect on the date hereof
("Certificate of  Incorporation"),  the Company's  By-laws,  as in effect on the
date hereof (the "By-laws"), and the terms of all securities convertible into or
exercisable  for Common  Stock of the  Company  and the  material  rights of the
holders thereof in respect  thereto.  The Company shall provide the Buyer with a
written update of this representation signed by the Company's Chief Executive or
Chief Financial Officer on behalf of the Company as of the Closing Date.

                  d. Issuance of Shares.  The Preferred  Shares and the Warrants
are duly  authorized  and, upon  issuance in  accordance  with the terms of this
Agreement, will be validly issued, fully paid and non-assessable,  and free from
all taxes,  liens, claims and encumbrances with respect to the issue thereof and
shall  not  be  subject  to  preemptive   rights  or  other  similar  rights  of
stockholders  of the Company  and will not impose  personal  liability  upon the
holder thereof. The Conversion Shares and the Warrant Shares are duly authorized
and reserved for issuance  and,  upon  conversion  of the  Preferred  Shares and
exercise of the Warrants in accordance  with the terms thereof,  will be validly
issued,  fully paid and  non-assessable,  and free from all taxes, liens, claims
and encumbrances  and will not be subject to preemptive  rights or other similar
rights of  stockholders  of the Company and will not impose  personal  liability
upon the holder thereof.



<PAGE>


                  e.  Acknowledgment  of Dilution.  The Company  understands and
acknowledges  the  potentially  dilutive  effect to the  Common  Stock  upon the
issuance of the Conversion  Shares upon  conversion of or otherwise  pursuant to
the Preferred Shares and upon issuance of the Warrant Shares upon exercise of or
otherwise  pursuant to the  Warrants.  The  Company=s  directors  and  executive
officers have studied and fully  understand the nature of the  Securities  being
sold hereunder.  The Company further  acknowledges  that its obligation to issue
Conversion  Shares upon  conversion  of or otherwise  pursuant to the  Preferred
Shares and Warrant Shares upon exercise of or otherwise pursuant to the Warrants
in accordance  with this  Agreement,  the  Certificate  of  Designation  and the
Warrants is absolute and  unconditional  regardless of the dilutive  effect that
such issuance may have on the ownership  interests of other  stockholders of the
Company. Taking the foregoing into account, the Company=s Board of Directors has
determined,  in its good  faith  business  judgment,  that the  issuance  of the
Preferred  Shares,  the Conversion  Shares,  the Warrants and the Warrant Shares
hereunder and under the Certificate of Designation  and the  consummation of the
transactions  contemplated  hereby and thereby  are in the best  interest of the
Company and its stockholders.

                  f. Series of Preferred Stock. The terms, designations, powers,
preferences and relative,  participating and optional or special rights, and the
qualifications,  limitations and  restrictions of each series of preferred stock
of the Company (other than the Preferred  Shares) are as stated in the Company=s
Certificate  of  Incorporation,  filed on or prior to the date  hereof,  and the
Bylaws. The terms, designations, powers, preferences and relative, participating
and  optional  or  special  rights,  and  the  qualifications,  limitations  and
restrictions  of the  Preferred  Shares  are as  stated  in the  Certificate  of
Designation.



<PAGE>


                  g. No Conflicts.  The execution,  delivery and  performance of
this  Agreement,  the  Registration  Rights  Agreement  and the  Warrants by the
Company and the  consummation  by the Company of the  transactions  contemplated
hereby and thereby (including, without limitation, the filing of the Certificate
of Designation and the issuance and reservation for issuance, as applicable,  of
the Preferred Shares,  Conversion Shares,  Warrants and Warrant Shares) will not
(i) conflict with or result in a violation of any  provision of the  Certificate
of  Incorporation  or By-laws or (ii) violate or conflict  with,  or result in a
breach of any  provision  of, or  constitute  a default  (or an event which with
notice or lapse of time or both could become a default) under, or give to others
any rights of  termination,  amendment,  acceleration  or  cancellation  of, any
agreement,  indenture, patent, patent license or instrument to which the Company
or any of its  Subsidiaries  is a party,  or (iii)  result in a violation of any
law, rule,  regulation,  order,  judgment or decree (including federal and state
securities  laws  and   regulations  and  regulations  of  any   self-regulatory
organizations to which the Company or its securities are subject)  applicable to
the Company or any of its  Subsidiaries or by which any property or asset of the
Company  or any of its  Subsidiaries  is  bound  or  affected  (except  for such
conflicts, defaults, terminations, amendments, accelerations,  cancellations and
violations  as would  not,  individually  or in the  aggregate,  have a Material
Adverse Effect). Neither the Company nor any of its Subsidiaries is in violation
of its Certificate of Incorporation,  By-laws or other organizational  documents
and neither the Company nor any of its  Subsidiaries is in default (and no event
has occurred which with notice or lapse of time or both could put the Company or
any of its  Subsidiaries in default)  under,  and neither the Company nor any of
its  Subsidiaries  has taken any action or failed to take any action  that would
give  to  others  any  rights  of   termination,   amendment,   acceleration  or
cancellation of, any agreement,  indenture or instrument to which the Company or
any of its  Subsidiaries  is a party or by which any  property  or assets of the
Company or any of its  Subsidiaries  is bound or  affected,  except for possible
defaults as would not, individually or in the aggregate, have a Material Adverse
Effect.  The  businesses  of the Company and its  Subsidiaries,  if any, are not
being  conducted,  and shall not be conducted so long as a Buyer owns any of the
Securities, in violation of any law, ordinance or regulation of any governmental
entity.  Except as  specifically  contemplated by this Agreement and as required
under the 1933 Act and any applicable  state securities laws, the Company is not
required to obtain any consent, authorization or order of, or make any filing or
registration  with, any court,  governmental  agency,  regulatory  agency,  self
regulatory  organization  or stock  market or any third party in order for it to
execute,  deliver or perform any of its obligations  under this  Agreement,  the
Registration  Rights  Agreement  or the  Warrants in  accordance  with the terms
hereof or thereof or to issue and sell the Preferred  Shares and the Warrants in
accordance  with the  terms  hereof  and to issue  the  Conversion  Shares  upon
conversion  of or  otherwise  pursuant to the  Preferred  Shares and the Warrant
Shares  upon  exercise  of or  otherwise  pursuant  to the  Warrants.  Except as
disclosed in Schedule 3(g), all consents,  authorizations,  orders,  filings and
registrations  which the Company is required to obtain pursuant to the preceding
sentence  have been  obtained or effected  on or prior to the date  hereof.  The
Company is not in violation of the listing  requirements  of the Nasdaq National
Market ("Nasdaq") and does not reasonably  anticipate that the Common Stock will
be  delisted  by the  Nasdaq in the  foreseeable  future.  The  Company  and its
Subsidiaries are unaware of any facts or circumstances  which might give rise to
any of the foregoing.



<PAGE>


                  h. SEC Documents;  Financial Statements.  Since June 30, 1997,
the Company has timely filed all reports, schedules, forms, statements and other
documents  required  to be filed by it with the SEC  pursuant  to the  reporting
requirements of the Securities Exchange Act of 1934, as amended (the "1934 Act")
(all of the foregoing  filed prior to the date hereof and all exhibits  included
therein and financial statements and schedules thereto and documents (other than
exhibits to such documents) incorporated by reference therein, being hereinafter
referred to herein as the "SEC  Documents").  The Company has made  available to
each  Buyer  true and  complete  copies of the SEC  Documents,  except  for such
exhibits and  incorporated  documents.  As of their  respective  dates,  the SEC
Documents  complied in all material  respects with the  requirements of the 1934
Act and the rules and regulations of the SEC promulgated  thereunder  applicable
to the SEC Documents, and none of the SEC Documents, at the time they were filed
with the SEC,  contained  any untrue  statement of a material fact or omitted to
state a material  fact  required to be stated  therein or  necessary in order to
make the statements therein, in light of the circumstances under which they were
made, not misleading.  None of the statements made in any such SEC Documents is,
or has been,  required to be amended or updated under applicable law (except for
such  statements as have been amended or updated in subsequent  filings prior to
the date hereof). As of their respective dates, the financial  statements of the
Company  included  in the SEC  Documents  complied  as to  form in all  material
respects with  applicable  accounting  requirements  and the published rules and
regulations of the SEC with respect thereto. Such financial statements have been
prepared  in  accordance  with  United  States  generally  accepted   accounting
principles, consistently applied, during the periods involved (except (i) as may
be otherwise  indicated in such financial  statements or the notes  thereto,  or
(ii) in the case of  unaudited  interim  statements,  to the extent they may not
include footnotes or may be condensed or summary  statements) and fairly present
in all material respects the consolidated  financial position of the Company and
its  consolidated  Subsidiaries  as of the dates  thereof  and the  consolidated
results of their  operations and cash flows for the periods then ended (subject,
in the case of unaudited  statements,  to normal  year-end  audit  adjustments).
Except as set forth in the financial  statements of the Company  included in the
SEC Documents,  the Company has no liabilities,  contingent or otherwise,  other
than (i) liabilities  incurred in the ordinary course of business  subsequent to
June 30, 1999 and (ii) obligations  under contracts and commitments  incurred in
the  ordinary  course of business  and not  required  under  generally  accepted
accounting  principles  to be reflected  in such  financial  statements,  which,
individually or in the aggregate, are not material to the financial condition or
operating results of the Company.

                  i. Absence of Certain Changes.  Since June 30, 1999 and except
as set forth in the SEC  Documents  filed  after  such  date,  there has been no
material  adverse  change and no  material  adverse  development  in the assets,
liabilities, business, properties, operations, financial condition or results of
operations of the Company or any of its Subsidiaries.

                  j. Absence of  Litigation.  There is no action,  suit,  claim,
proceeding,  inquiry  or  investigation  before or by any court,  public  board,
government  agency,  self-regulatory  organization  or body  pending  or, to the
knowledge  of the  Company  or any of its  Subsidiaries,  threatened  against or
affecting the Company or any of its Subsidiaries, or their officers or directors
in their capacity as such, that could have a Material  Adverse Effect.  Schedule
3(j)  contains  a  complete  list and  summary  description  of any  pending  or
threatened   proceeding   against  or  affecting  the  Company  or  any  of  its
Subsidiaries, without regard to whether it would have a Material Adverse Effect.
The Company and its Subsidiaries are unaware of any facts or circumstances which
might give rise to any of the foregoing.

                  k.  Patents,  Copyrights,  etc.  The  Company  and each of its
Subsidiaries  owns or  possesses  the  requisite  licenses  or rights to use all
patents,  patent  applications,   patent  rights,  inventions,  know-how,  trade
secrets, trademarks, trademark applications, service marks, service names, trade
names and copyrights ("Intellectual Property") necessary to enable it to conduct
its business as now operated (and,  except as set forth in Schedule 3(k) hereof,
to the best of the Company's knowledge, as presently contemplated to be operated
in the  future);  there is no claim or action by any  person  pertaining  to, or
proceeding pending, or to the Company's knowledge  threatened,  which challenges
the right of the Company or of a  Subsidiary  with  respect to any  Intellectual
Property  necessary to enable it to conduct its  business as now operated  (and,
except  as set  forth in  Schedule  3(k)  hereof,  to the best of the  Company's
knowledge,  as presently contemplated to be operated in the future); to the best
of the  Company's  knowledge,  the  Company's or its  Subsidiaries'  current and
intended  products,  services and processes do not infringe on any  Intellectual
Property or other  rights held by any person;  and the Company is unaware of any
facts or  circumstances  which  might  give  rise to any of the  foregoing.  The
Company and each of its Subsidiaries have taken reasonable  security measures to
protect the secrecy, confidentiality and value of their Intellectual Property.



<PAGE>


                  l. No Materially Adverse  Contracts,  Etc. Neither the Company
nor any of its Subsidiaries is subject to any charter,  corporate or other legal
restriction,  or any judgment,  decree,  order,  rule or regulation which in the
judgment of the  Company's  officers  has or is expected in the future to have a
Material  Adverse Effect.  Neither the Company nor any of its  Subsidiaries is a
party to any  contract  or  agreement  which in the  judgment  of the  Company's
officers has or is expected to have a Material Adverse Effect.

                  m. Tax  Status.  Except as set  forth on  Schedule  3(m),  the
Company and each of its  Subsidiaries  has made or filed all federal,  state and
foreign income and all other tax returns,  reports and declarations  required by
any  jurisdiction to which it is subject (unless and only to the extent that the
Company  and each of its  Subsidiaries  has set  aside on its  books  provisions
reasonably  adequate for the payment of all unpaid and unreported taxes) and has
paid all taxes and other governmental  assessments and charges that are material
in  amount,  shown  or  determined  to be  due  on  such  returns,  reports  and
declarations,  except those being contested in good faith,  and has set aside on
its  books  provisions  reasonably  adequate  for the  payment  of all taxes for
periods subsequent to the periods to which such returns, reports or declarations
apply. There are no unpaid taxes in any material amount claimed to be due by the
taxing authority of any jurisdiction, and the officers of the Company know of no
basis for any such claim.  The Company has not executed a waiver with respect to
the statute of  limitations  relating to the  assessment  or  collection  of any
foreign, federal, state or local tax. Except as set forth on Schedule 3(m), none
of the Company's tax returns is presently being audited by any taxing authority.

                  n. Certain Transactions.  Except as set forth on Schedule 3(n)
and except for arm's length transactions pursuant to which the Company or any of
its Subsidiaries makes payments in the ordinary course of business upon terms no
less  favorable  than the Company or any of its  Subsidiaries  could obtain from
third  parties and other than the grant of stock  options  disclosed on Schedule
3(c), none of the officers,  directors, or employees of the Company is presently
a party to any transaction  with the Company or any of its  Subsidiaries  (other
than for services as employees, officers and directors), including any contract,
agreement or other  arrangement  providing for the  furnishing of services to or
by,  providing for rental of real or personal  property to or from, or otherwise
requiring payments to or from any officer,  director or such employee or, to the
knowledge of the Company, any corporation, partnership, trust or other entity in
which any officer,  director, or any such employee has a substantial interest or
is an officer, director, trustee or partner.

                  o. Disclosure.  All information  relating to or concerning the
Company or any of its  Subsidiaries  set forth in this Agreement and provided to
the Buyers  pursuant to Section 2(d) hereof and otherwise in connection with the
transactions  contemplated  hereby is true and correct in all material  respects
and the Company has not omitted to state any material fact necessary in order to
make the statements made herein or therein,  in light of the circumstances under
which they were made, not misleading.  No event or circumstance  has occurred or
exists with  respect to the Company or any of its  Subsidiaries  or its or their
business, properties,  prospects,  operations or financial conditions, which has
not been publicly  announced or disclosed  but,  under  applicable  law, rule or
regulation,  requires public disclosure or announcement by the Company (assuming
for this purpose that the  Company's  reports filed under the 1934 Act are being
incorporated into an effective registration statement filed by the Company under
the 1933 Act).



<PAGE>


                  p.  Acknowledgment  Regarding  Buyers' Purchase of Securities.
The Company  acknowledges  and agrees  that the Buyers are acting  solely in the
capacity of arm's  length  purchasers  with  respect to this  Agreement  and the
transactions contemplated hereby. The Company further acknowledges that no Buyer
is acting as a financial  advisor or fiduciary of the Company (or in any similar
capacity)  with  respect to this  Agreement  and the  transactions  contemplated
hereby  and  that any  statement  made by any  Buyer or any of their  respective
representatives or agents in connection with this Agreement and the transactions
contemplated  hereby is not advice or a recommendation  and is merely incidental
to the Buyers'  purchase of the Securities and has not been publicly relied upon
by the Company,  its officers or its  directors in any way. The Company  further
represents  to each  Buyer  that  the  Company's  decision  to enter  into  this
Agreement has been based solely on the independent evaluation of the Company and
its representatives.

                  q. No Integrated Offering. Neither the Company, nor any of its
affiliates,  nor any  person  acting on its or their  behalf,  has  directly  or
indirectly  made any offers or sales of any security or solicited  any offers to
buy any security under  circumstances that would require  registration under the
1933 Act of the issuance of the  Securities  to the Buyers.  The issuance of the
Securities to the Buyers will not be integrated  with any other  issuance of the
Company's  securities (past,  current or future) for purposes of any stockholder
approval provisions applicable to the Company or its securities.

                  r. No  Brokers.  Except as set  forth on  Schedule  3(r),  the
Company has taken no action which would give rise to any claim by any person for
brokerage  commissions,  finder's  fees or  similar  payments  relating  to this
Agreement or the transactions contemplated hereby.

                  s.   Permits;   Compliance.   The  Company  and  each  of  its
Subsidiaries  is  in  possession  of  all  franchises,  grants,  authorizations,
licenses, permits, easements,  variances,  exemptions,  consents,  certificates,
approvals and orders  necessary to own,  lease and operate its properties and to
carry on its business as it is now being conducted  (collectively,  the "Company
Permits"),  and there is no action  pending or, to the knowledge of the Company,
threatened  regarding  suspension or cancellation of any of the Company Permits.
Neither the  Company nor any of its  Subsidiaries  is in  conflict  with,  or in
default  or  violation  of,  any of the  Company  Permits,  except  for any such
conflicts, defaults or violations which, individually or in the aggregate, would
not  reasonably be expected to have a Material  Adverse  Effect.  Since June 30,
1999,  neither  the  Company  nor  any  of its  Subsidiaries  has  received  any
notification  with  respect to possible  conflicts,  defaults or  violations  of
applicable laws, except for notices relating to possible conflicts,  defaults or
violations,  which  conflicts,  defaults or violations would not have a Material
Adverse Effect.

                  t.    Environmental Matters.



<PAGE>


            (i)   Except  as set  forth in  Schedule  3(t),  there  are,  to the
Company's  knowledge,  with respect to the Company or any of its Subsidiaries or
any predecessor of the Company,  no past or present  violations of Environmental
Laws (as defined below), releases of any material into the environment, actions,
activities,   circumstances,   conditions,  events,  incidents,  or  contractual
obligations which may give rise to any common law environmental liability or any
liability  under the  Comprehensive  Environmental  Response,  Compensation  and
Liability  Act of 1980 or similar  federal,  state,  local or  foreign  laws and
neither the Company nor any of its  Subsidiaries  has  received  any notice with
respect to any of the foregoing,  nor is any action pending or, to the Company's
knowledge,  threatened  in  connection  with  any of  the  foregoing.  The  term
"Environmental Laws" means all federal, state, local or foreign laws relating to
pollution or protection of human health or the environment  (including,  without
limitation,  ambient air, surface water, groundwater, land surface or subsurface
strata), including, without limitation, laws relating to emissions,  discharges,
releases or threatened releases of chemicals,  pollutants contaminants, or toxic
or hazardous substances or wastes (collectively, "Hazardous Materials") into the
environment, or otherwise relating to the manufacture, processing, distribution,
use, treatment, storage, disposal, transport or handling of Hazardous Materials,
as well as all  authorizations,  codes,  decrees,  demands  or  demand  letters,
injunctions,  judgments,  licenses,  notices or notice letters, orders, permits,
plans or regulations issued, entered, promulgated or approved thereunder.

                        (ii) Other than those that are or were  stored,  used or
disposed of
in compliance with  applicable  law, no Hazardous  Materials are contained on or
about  any  real  property  currently  owned,  or to the  best of the  Company=s
knowledge  leased or used,  by the  Company or any of its  Subsidiaries,  and no
Hazardous  Materials  were  released  on or about any real  property  previously
owned,  or to the Company=s  knowledge  leased or used, by the Company or any of
its Subsidiaries during the period the property was owned, leased or used by the
Company or any of its Subsidiaries, except in the normal course of the Company's
or any of its Subsidiaries' business.

                        (iii) Except as set forth in Schedule 3(t), there are no
underground  storage  tanks  on or  under  any real  property  owned,  or to the
Company=s  knowledge  leased or used, by the Company or any of its  Subsidiaries
that are not in compliance with applicable law.

                  u. Title to Property.  The Company and its  Subsidiaries  have
good and  marketable  title in fee  simple  to all  real  property  and good and
marketable title to all personal property owned by them which is material to the
business of the Company and its Subsidiaries, in each case free and clear of all
liens, encumbrances and defects except such as are described in Schedule 3(u) or
such as  would  not have a  Material  Adverse  Effect.  Any  real  property  and
facilities held under lease by the Company and its Subsidiaries are held by them
under valid, subsisting and enforceable leases with such exceptions as would not
have a Material Adverse Effect.

                  v.  Insurance.  The Company and each of its  Subsidiaries  are
insured by insurers of recognized financial  responsibility  against such losses
and risks and in such  amounts  as  management  of the  Company  believes  to be
prudent  and  customary  in  the   businesses  in  which  the  Company  and  its
Subsidiaries  are engaged.  Neither the Company nor any such  Subsidiary has any
reason  to  believe  that it will not be able to renew  its  existing  insurance
coverage as and when such coverage  expires or to obtain  similar  coverage from
similar  insurers as may be  necessary  to continue  its business at a cost that
would not have a Material Adverse Effect.



<PAGE>


                  w. Internal Accounting  Controls.  The Company and each of its
Subsidiaries  maintain a system of internal accounting controls  sufficient,  in
the  judgment  of the  Company's  board  of  directors,  to  provide  reasonable
assurance that (i)  transactions  are executed in accordance  with  management's
general or specific authorizations,  (ii) transactions are recorded as necessary
to permit  preparation  of financial  statements  in conformity  with  generally
accepted  accounting  principles  and to maintain  asset  accountability,  (iii)
access to assets is permitted only in accordance  with  management's  general or
specific  authorization  and (iv) the  recorded  accountability  for  assets  is
compared with the existing assets at reasonable intervals and appropriate action
is taken with respect to any differences.

                  x. Foreign Corrupt Practices.  Neither the Company, nor any of
its Subsidiaries,  nor any director,  officer,  agent,  employee or other person
acting on behalf of the  Company  or any  Subsidiary  has,  in the course of his
actions  for, or on behalf of, the  Company,  used any  corporate  funds for any
unlawful contribution,  gift,  entertainment or other unlawful expenses relating
to  political  activity;  made any direct or  indirect  unlawful  payment to any
foreign or  domestic  government  official  or employee  from  corporate  funds;
violated  or is in  violation  of any  provision  of the  U.S.  Foreign  Corrupt
Practices Act of 1977 as amended; or made any bribe, rebate,  payoff,  influence
payment,  kickback  or  other  unlawful  payment  to  any  foreign  or  domestic
government official or employee.

                  y. Solvency.  The Company (both before and after giving effect
to the transactions contemplated by this Agreement) is solvent (i.e., its assets
have a fair market  value in excess of the amount  required to pay its  probable
liabilities  on its  existing  debts as they become  absolute  and  matured) and
currently  the  Company  has no  information  that would  lead it to  reasonably
conclude  that the Company  would not have the ability to, nor does it intend to
take any action  that would  impair its  ability  to, pay its debts from time to
time incurred in connection  therewith as such debts mature. The Company did not
receive a qualified  opinion from its  auditors  with respect to its most recent
fiscal  year end and does not  anticipate  or know of any basis  upon  which its
auditors might issue a qualified opinion in respect of its current fiscal year.

                  z. No  Investment  Company.  The Company is not,  and upon the
issuance and sale of the  Securities as  contemplated  by this Agreement and the
Certificate of Designation  will not be an "investment  company"  required to be
registered under the Investment  Company Act of 1940 (an "Investment  Company").
The Company is not controlled by an Investment Company.

                  aa. Form S-3 Eligibility. The Company is currently eligible to
register the resale of its Common Stock on a registration  statement on Form S-3
under the 1933 Act. There exist no facts or circumstances that would prohibit or
delay the  preparation  and filing of a registration  statement on Form S-3 with
respect to the  Registrable  Securities  (as defined in the  Registration  Right
Agreement) within the time periods referred to therein.



            4.    COVENANTS.

                  a. Best  Efforts.  The parties shall use their best efforts to
satisfy  timely  each of the  conditions  described  in  Section 6 and 7 of this
Agreement.



<PAGE>


                  b. Form D; Blue Sky Laws.  The Company agrees to file a Form D
with respect to the Securities as required  under  Regulation D and to provide a
copy thereof to each Buyer promptly after such filing.  The Company shall, on or
before the  Closing  Date,  take such  action as the  Company  shall  reasonably
determine is necessary to qualify the  Securities  for sale to the Buyers at the
Closing  pursuant to this Agreement  under  applicable  securities or "blue sky"
laws of the states of the United  States  (or to obtain an  exemption  from such
qualification),  and shall provide  evidence of any such action so taken to each
Buyer on or prior to the Closing Date.

                  c.  Reporting  Status;   Eligibility  to  Use  Form  S-3.  The
Company's  Common Stock is  registered  under  Section 12(g) of the 1934 Act. So
long as any Buyer  beneficially  owns any of the  Securities,  the Company shall
timely file all reports  required to be filed with the SEC  pursuant to the 1934
Act, and the Company  shall not  terminate  its status as an issuer  required to
file  reports  under  the  1934  Act  even  if the  1934  Act or the  rules  and
regulations  thereunder  would permit such  termination.  The Company  currently
meets,  and will take all necessary  action to continue to meet, the "registrant
eligibility" requirements set forth in the general instructions to Form S-3.

                  d. Use of Proceeds.  The Company  shall use the proceeds  from
the sale of the  Preferred  Shares  in the  manner  set forth in  Schedule  4(d)
attached  hereto and made a part hereof and, shall not,  directly or indirectly,
use such proceeds for (i) any loan to, (ii)  satisfaction  of obligations for or
(iii)  redemption  of  securities  of,  any  stockholder,  employee,  officer or
director of the Company or any Subsidiary.



<PAGE>


                  e. Additional Equity Capital; Right of First Offer. Subject to
the exceptions  described below, the Company will not, without the prior written
consent of a majority-in-interest of the Buyers,  negotiate or contract with any
party to obtain additional equity or equity-equivalent financing (including debt
financing  with an  equity  component)  pursuant  to which  the  Company  grants
registration  rights or public  resale  rights with  respect to any Common Stock
issued or issuable in connection therewith (including Common Stock issuable upon
conversion,  exercise or otherwise of any instrument  issued or issuable in such
financing) which  registration or public resale rights are to take effect within
twelve (12) months of the Closing Date, during the period (the "Lock-Up Period")
beginning  on the Closing  Date and ending on the date which is the later of (i)
one hundred  eighty  (180) days from the Closing  Date and (ii) ninety (90) days
from  the date the  Registration  Statement  required  to be filed  pursuant  to
Section  2(a)  of the  Registration  Rights  Agreement  is  declared  effective;
provided  that the foregoing  restriction  shall not apply to (i) a financing by
the Company  involving  the issuance of  securities  (including  Common Stock or
securities  convertible or exercisable into shares of Common Stock) the proceeds
of which are used for the  purpose of  purchasing  or  redeeming  the  1,766,245
shares  of  Common  Stock  of the  Company  held  by  General  Electric  Capital
Corporation,  which financing is not primarily for the purpose of raising equity
capital (a AGECC  Transaction@)  or (ii) issuances of warrants to Banque Paribas
in connection  with the financing of the proposed  acquisition by the Company of
Grizzard Advertising Incorporated (the ABank Warrants@). In addition, subject to
the exceptions  described below, the Company will not negotiate or contract with
any  party to obtain  equity  or  equity-equivalent  financing  (including  debt
financing  with an equity  component)  ("Future  Offerings")  during  the period
beginning on the Closing Date and ending one hundred  eighty (180) days from the
end of the Lock-Up  Period,  unless it shall have first delivered to each Buyer,
at least fifteen (15)  business  days prior to offering such Future  Offering to
any other Person (as defined in Article IV.B of the Certificate of Designation),
written notice describing the proposed Future Offering,  including the terms and
conditions thereof and proposed  definitive  documentation to be entered into in
connection therewith, and providing each Buyer an option during the ten (10) day
period  following  delivery  of such notice to purchase up to its pro rata share
(based  on the  ratio  that the  number  of  Preferred  Shares  purchased  by it
hereunder bears to the aggregate number of Preferred Shares purchased hereunder)
of the  securities  being  offered in the Future  Offering  on the same terms as
contemplated  by such  Future  Offering  (the  limitations  referred  to in this
sentence and the preceding sentence are collectively referred to as the "Capital
Raising  Limitations").  If one or more Buyers choose not to purchase all or any
portion  of their pro rata  share (a  ANon-Participation  Election@),  the other
Buyers  will be  provided  the  option  to  purchase,  for a period  of ten (10)
business  days  after   receipt  of  written   notice  from  the  Company  of  a
Non-Participation  Election  the  portion of such  non-participating  Buyer=s or
Buyers=, as the case may be, pro rata share or shares which such Buyer or Buyers
chose not to  purchase.  In the event that the Buyers do not purchase all of the
shares in the proposed  transaction,  the Company may complete such  transaction
with such other Person,  provided that such  transaction is  consummated  within
sixty (60) days and on the same  material  terms and  conditions  as  originally
proposed.  In the event the terms and conditions of a proposed  Future  Offering
are amended in any respect after delivery of the notice to the Buyers concerning
the proposed  Future  Offering,  the Company  shall deliver a new notice to each
Buyer  describing  the  amended  terms and  conditions  of the  proposed  Future
Offering and each Buyer  thereafter shall have an option during the ten (10) day
period  following  delivery of such new notice to purchase its pro rata share of
the securities  being offered on the same terms as contemplated by such proposed
Future Offering,  as amended.  The foregoing  sentence shall apply to successive
amendments to the terms and  conditions  of any proposed  Future  Offering.  The
Capital Raising  Limitations  shall not apply to any  transaction  involving (i)
issuances  of  securities  in a firm  commitment  underwritten  public  offering
(excluding a continuous  offering pursuant to Rule 415 under the 1933 Act), (ii)
issuances of securities as consideration for a merger, consolidation or purchase
of assets, or in connection with any strategic partnership or joint venture (the
primary purpose of which is not to raise equity capital),  or in connection with
the disposition or acquisition of a business, product or license by the Company,
(iii)  a GECC  Transaction  or (iv)  the  Bank  Warrants.  The  Capital  Raising
Limitations  also shall not apply to the issuance of securities upon exercise or
conversion of the Company's  options,  warrants or other convertible  securities
outstanding  as of the date  hereof or to the  grant of  additional  options  or
warrants,  or the issuance of  additional  securities,  under any Company  stock
option or restricted stock plan approved by the stockholders of the Company.

                  f.  Expenses.  The Company shall  reimburse the Buyers for all
expenses  incurred  by it  in  connection  with  the  negotiation,  preparation,
execution,  delivery and performance of this Agreement and the other  agreements
to be executed in connection herewith, including, without limitation, attorneys=
and consultants= fees and expenses and travel expenses. The Company=s obligation
to reimburse  the Buyers'  expenses  under this Section 4(f) shall be limited to
Fifty Thousand Dollars ($50,000).



<PAGE>


                  g.  Financial  Information.  The  Company  agrees  to send the
following  reports to each Buyer until such Buyer transfers,  assigns,  or sells
all of the  Securities:  (i) within ten (10) business days after the filing with
the SEC, a copy of its Annual Report on Form 10-K, its Quarterly Reports on Form
10-Q and any Current Reports on Form 8-K; (ii) within one (1) business day after
release,  copies  of all press  releases  issued  by the  Company  or any of its
Subsidiaries; and (iii) contemporaneously with the making available or giving to
the stockholders of the Company,  copies of any notices or other information the
Company makes available or gives to such stockholders.

                  h. Reservation of Shares.  The Company shall at all times have
authorized,  and reserved for the purpose of  issuance,  a sufficient  number of
shares of Common  Stock to provide for the full  conversion  of the  outstanding
Preferred  Shares (based on the Conversion  Price (as defined in the Certificate
of  Designation) in effect from time to time) and the issuance of the Conversion
Shares in connection  therewith and as otherwise  required by the Certificate of
Designation  and the full  exercise  of the  Warrants  and the  issuance  of the
Warrant  Shares (based on the exercise price of the Warrants in effect from time
to time).  The  Company  shall not reduce  the number of shares of Common  Stock
reserved for issuance upon conversion of or otherwise  pursuant to the Preferred
Shares and the  exercise of or otherwise  pursuant to the  Warrants  without the
consent of each Buyer. Subject to the proviso contained in the first sentence of
this  Section  4(h),  the  Company  shall use its best  efforts  at all times to
maintain  the number of shares of Common  Stock so  authorized  and reserved for
issuance  at no less than  6,130,000.  Subject to the proviso  contained  in the
first  sentence  of this  Section  4(h),  if at any time the number of shares of
Common  Stock  authorized  and  reserved  for  issuance  is below the  number of
Conversion  Shares issued and issuable upon conversion of or otherwise  pursuant
to the  Preferred  Shares  (based on the  Conversion  Price (as  defined  in the
Certificate  of  Designation)  in effect from time to time) and  Warrant  Shares
issued and issuable upon exercise of or otherwise pursuant to Warrants (based on
the  exercise  price of the  Warrants in effect from time to time),  the Company
will  promptly take all  corporate  action  necessary to authorize and reserve a
sufficient number of shares,  including,  without limitation,  calling a special
meeting of  stockholders  to authorize  additional  shares to meet the Company's
obligations  under this Section 4(h), in the case of an  insufficient  number of
authorized shares, and using its best efforts to obtain stockholder  approval of
an increase in such authorized number of shares.

                  i. Listing.  The Company shall promptly  secure the listing of
the  Conversion  Shares and the  Warrant  Shares upon each  national  securities
exchange or  automated  quotation  system,  if any,  upon which shares of Common
Stock are then listed  (subject to official  notice of issuance) and, so long as
any Buyer owns any of the Securities shall maintain, so long as any other shares
of Common Stock shall be so listed,  such listing of all Conversion  Shares from
time to time issuable upon conversion of or otherwise  pursuant to the Preferred
Shares  and  Warrant  Shares  from time to time  issuable  upon  exercise  of or
otherwise pursuant to the Warrants.  The Company will obtain and, so long as any
Buyer owns any of the Securities, maintain the listing and trading of its Common
Stock on Nasdaq,  the Nasdaq SmallCap Market ("Nasdaq  SmallCap"),  the New York
Stock Exchange ("NYSE"), or the American Stock Exchange ("AMEX") and will comply
in all respects with the Company's reporting, filing and other obligations under
the bylaws or rules of the National  Association of Securities  Dealers ("NASD")
and such exchanges,  as applicable.  The Company shall promptly  provide to each
Buyer copies of any notices it receives  from Nasdaq and any other  exchanges or
quotation  systems  on which  the  Common  Stock is then  listed  regarding  the
continued  eligibility  of the Common  Stock for listing on such  exchanges  and
quotation systems.



<PAGE>


                  j. Corporate  Existence.  So long as a Buyer beneficially owns
any Preferred  Shares,  the Company shall  maintain its corporate  existence and
shall not merge,  consolidate or sell all or substantially  all of the Company's
assets,  except  in the  event of a merger  or  consolidation  or sale of all or
substantially all of the Company's assets,  where (i) the surviving or successor
entity (and, if an entity different from the surviving or successor entity,  the
entity whose securities into which the Preferred Shares shall become convertible
pursuant  to  Article  VI.C(b)  of  the  Certificate  of  Designation)  in  such
transaction assumes the Company's obligations hereunder and under the agreements
and  instruments  entered into in connection  herewith and (ii) the entity whose
securities into which the Preferred Shares shall become convertible  pursuant to
Article  VI.C(b)  of  the  Certificate  of  Designation  is  a  publicly  traded
corporation whose Common Stock is listed for trading on Nasdaq, Nasdaq SmallCap,
NYSE or AMEX.

                  k. No  Integration.  The Company  shall not make any offers or
sales of any security (other than the Securities) under circumstances that would
require registration of the Securities being offered or sold hereunder under the
1933 Act or cause the offering of  Securities  to be  integrated  with any other
offering  of  securities  by the  Company  for the  purpose  of any  stockholder
approval provision applicable to the Company or its securities.


            5 TRANSFER AGENT  INSTRUCTIONS.  The Company shall issue irrevocable
instructions to its transfer agent to issue certificates, registered in the name
of each Buyer or its nominee,  for the Conversion  Shares and the Warrant Shares
in such amounts as specified from time to time by each Buyer to the Company upon
conversion  of the  Preferred  Shares or exercise of the Warrants in  accordance
with the terms thereof (the "Irrevocable Transfer Agent Instructions"). Prior to
registration of the Conversion  Shares and the Warrant Shares under the 1933 Act
or the date on which the  Conversion  Shares and the Warrant  Shares may be sold
pursuant to Rule 144 without any  restriction  as to the number of securities as
of a particular  date that can then be immediately  sold, all such  certificates
shall bear the restrictive  legend  specified in Section 2(g) of this Agreement.
The Company  warrants that no instruction  other than the  Irrevocable  Transfer
Agent Instructions referred to in this Section 5, and stop transfer instructions
to give effect to Section 2(f) hereof (in the case of the Conversion  Shares and
the Warrant  Shares,  prior to  registration  of the  Conversion  Shares and the
Warrant Shares under the 1933 Act or the date on which the Conversion Shares and
the Warrant  Shares may be sold pursuant to Rule 144 without any  restriction as
to the number of securities as of a particular date that can then be immediately
sold),  will be  given  by the  Company  to its  transfer  agent  and  that  the
Securities  shall  otherwise be freely  transferable on the books and records of
the Company as and to the extent provided in this Agreement and the Registration
Rights  Agreement.  Nothing in this Section  shall affect in any way the Buyer's
obligations  and  agreement  set forth in Section 2(g) hereof to comply with all
applicable  prospectus  delivery  requirements,  if  any,  upon  re-sale  of the
Securities.  If a Buyer provides the Company with (i) an opinion of counsel,  in
form, substance and scope customary for opinions in comparable transactions,  to
the effect that a public sale or transfer of such Securities may be made without
registration  under the 1933 Act and such sale or  transfer  is effected or (ii)
the  Buyer  provides  reasonable  assurances  that  the  Securities  can be sold
pursuant to Rule 144, the Company shall permit the transfer, and, in the case of
the Conversion  Shares and the Warrant  Shares,  promptly  instruct its transfer
agent to issue one or more  certificates,  free from any restrictive  legend, in
such name and in such denominations as specified by such Buyer.



<PAGE>


            6 CONDITIONS TO THE COMPANY'S  OBLIGATION TO SELL. The obligation of
the Company  hereunder to issue and sell the Preferred  Shares and Warrants to a
Buyer at the  Closing is subject to the  satisfaction,  at or before the Closing
Date,  of  each  of  the  following  conditions  thereto,  provided  that  these
conditions  are for the Company's  sole benefit and may be waived by the Company
at any time in its sole discretion:

                  a. The applicable Buyer shall have executed this Agreement and
the Registration Rights Agreement and delivered the same to the Company.

                  b. The Company  shall have  received  the  aggregate  Purchase
Price for the Securities of $30,000,000 from the Buyers.

                  c. The Certificate of Designation shall have been accepted for
filing with the Secretary of State of the State of Nevada.

                  d. The  representations and warranties of the applicable Buyer
shall be true and correct in all material  respects as of the date when made and
as of the Closing Date as though made at that time  (except for  representations
and  warranties  that speak as of a specific  date,  which  representations  and
warranties  shall be true and correct as of such date), and the applicable Buyer
shall have performed,  satisfied and complied in all material  respects with the
covenants, agreements and conditions required by this Agreement to be performed,
satisfied or complied  with by the  applicable  Buyer at or prior to the Closing
Date.

                  e. No litigation, statute, rule, regulation,  executive order,
decree,  ruling or injunction shall have been enacted,  entered,  promulgated or
endorsed by or in any court or governmental  authority of competent jurisdiction
or  any   self-regulatory   organization   having  authority  over  the  matters
contemplated  hereby which prohibits the consummation of any of the transactions
contemplated by this Agreement.

            7 CONDITIONS TO EACH BUYER'S OBLIGATION TO PURCHASE.  The obligation
of each Buyer hereunder to purchase the Preferred Shares and the Warrants at the
Closing is subject to the  satisfaction,  at or before the Closing Date, of each
of the following conditions, provided that these conditions are for such Buyer's
sole benefit and may be waived by such Buyer at any time in its sole discretion:

                  a. The Company  shall have  executed  this  Agreement  and the
Registration Rights Agreement and delivered the same to the Buyer.

                  b.  The  Company  shall  have  delivered  to such  Buyer  duly
executed  certificates  (in  such  denominations  as the  Buyer  shall  request)
representing  the Preferred Shares and duly executed  Warrants  purchased at the
Closing in accordance with Section 1(b) above.

                  c. The Certificate of Designation shall have been accepted for
filing with the  Secretary  of State of the State of Nevada,  and a copy thereof
certified by such Secretary of State shall have been delivered to such Buyer.



<PAGE>


                  d. The Irrevocable  Transfer Agent  Instructions,  in form and
substance satisfactory to a majority-in-interest  of the Buyers, shall have been
delivered to and acknowledged in writing by the Company's Transfer Agent.

                  e. The  representations and warranties of the Company shall be
true and correct in all material respects as of the date when made and as of the
Closing  Date as  though  made at such  time  (except  for  representations  and
warranties  that  speak  as  of  a  specific  date,  which  representations  and
warranties shall be true and correct as of such date) and the Company shall have
performed,  satisfied and complied in all material  respects with the covenants,
agreements and conditions required by this Agreement to be performed,  satisfied
or complied with by the Company at or prior to the Closing Date. The Buyer shall
have received a certificate  or  certificates,  executed by the chief  executive
officer or chief financial officer of the Company, dated as of the Closing Date,
to the  foregoing  effect  and as to such  other  matters  as may be  reasonably
requested by such Buyer including,  but not limited to certificates with respect
to the Company's  Certificate of Incorporation,  By-laws and Board of Directors'
resolutions relating to the transactions contemplated hereby.

                  f. No litigation, statute, rule, regulation,  executive order,
decree,  ruling or injunction shall have been enacted,  entered,  promulgated or
endorsed by or in any court or governmental  authority of competent jurisdiction
or  any   self-regulatory   organization   having  authority  over  the  matters
contemplated  hereby which prohibits the consummation of any of the transactions
contemplated by this Agreement.

                  g. The  Conversion  Shares and the Warrant  Shares  shall have
been  authorized  for  quotation  on Nasdaq and  trading in the Common  Stock on
Nasdaq shall not have been suspended by the SEC or Nasdaq.

                  h. The Buyer shall have  received an opinion of the  Company's
counsel,  dated as of the Closing Date, in form, scope and substance  reasonably
satisfactory  to the Buyer and in  substantially  the same form as  Exhibit  "D"
attached hereto.

                  i. The Buyer  shall have  received  an  officer's  certificate
described in Section 3(c) above, dated as of the Closing Date.

                  j. No material  adverse change or development in the business,
operations,  properties,  prospects,  financial  condition or  operations of the
Company shall have occurred since the date hereof.

                  k. Neither Buyer is obligated to pay its respective portion of
the aggregate  Purchase Price pursuant to Section 1(b) hereof if the other Buyer
is in breach of its obligation under such Section 1(b).




<PAGE>


            8     GOVERNING LAW; MISCELLANEOUS.

                  a.  Governing  Law.  This  Agreement  shall be governed by and
construed in  accordance  with the laws of the State of Delaware  applicable  to
agreements made and to be performed in the State of Delaware  (without regard to
principles  of  conflict  of laws).  Both  parties  irrevocably  consent  to the
jurisdiction of the United States federal courts and the state courts located in
Delaware with respect to any suit or  proceeding  based on or arising under this
Agreement,   the  agreements   entered  into  in  connection   herewith  or  the
transactions  contemplated  hereby or  thereby  and  irrevocably  agree that all
claims in respect of such suit or  proceeding  may be determined in such courts.
Both  parties  irrevocably  waive the  defense of an  inconvenient  forum to the
maintenance of such suit or proceeding.  Both parties further agree that service
of  process  upon a party  mailed by first  class  mail shall be deemed in every
respect  effective  service  of  process  upon the  party  in any  such  suit or
proceeding. Nothing herein shall affect either party's right to serve process in
any  other  manner   permitted  by  law.   Both  parties   agree  that  a  final
non-appealable  judgment in any such suit or proceeding  shall be conclusive and
may be enforced in other  jurisdictions by suit on such judgment or in any other
lawful manner.

                  b. Counterparts;  Signatures by Facsimile.  This Agreement may
be executed in one or more  counterparts,  all of which shall be considered  one
and the same agreement and shall become  effective when  counterparts  have been
signed by each party and  delivered to the other  party.  This  Agreement,  once
executed by a party,  may be  delivered  to the other party  hereto by facsimile
transmission  of a copy of this Agreement  bearing the signature of the party so
delivering this Agreement.

                  c.    Headings.  The headings of this  Agreement  are for
convenience  of reference and shall not form part of, or affect the
interpretation of, this Agreement.

                  d.  Severability.  If any provision of this Agreement shall be
invalid   or   unenforceable   in   any   jurisdiction,   such   invalidity   or
unenforceability  shall  not  affect  the  validity  or  enforceability  of  the
remainder of this Agreement or the validity or  enforceability of this Agreement
in any other jurisdiction.

                  e.  Entire  Agreement;  Amendments.  This  Agreement  and  the
instruments  referenced  herein contain the entire  understanding of the parties
with  respect  to  the  matters  covered  herein  and  therein  and,  except  as
specifically  set forth  herein or  therein,  neither  the Company nor the Buyer
makes any representation, warranty, covenant or undertaking with respect to such
matters.  No provision of this  Agreement may be waived or amended other than by
an instrument in writing signed by the party to be charged with enforcement.



<PAGE>


                  f.  Notices.  Any  notice,   demand  or  request  required  or
permitted  to be given by any party to any other party  pursuant to the terms of
this Agreement  shall be in writing and shall be deemed given (i) when delivered
personally or by verifiable facsimile  transmission (with an original to follow)
on or before 5:00 p.m., Eastern Time, on a business day or, if such day is not a
business day, on the next succeeding business day, (ii) on the next business day
after timely delivery to a nationally-recognized  overnight courier and (iii) on
the business day actually  received if deposited in the U.S. mail  (certified or
registered mail, return receipt  requested,  postage prepaid),  addressed to the
parties as follows:

                  If to the Company:

                  Marketing Services Group, Inc.
                  333 Seventh Avenue, 20th Floor
                  New York, New York 10001
                  Attention: Chairman of the Board and Chief Executive Officer
                  Facsimile: (917) 339-7111

                  With copy to:

                  Camhy Karlinsky Stein LLP
                  1740 Broadway
                  New York, New York 10019
                  Attention: Alan I. Annex, Esq.
                  Facsimile: (212) 977-8389



<PAGE>


            If to a Buyer:  To the  address  set forth  immediately  below  such
Buyer's name on the signature pages hereto.

                  With copies to:

                  Ballard Spahr Andrews & Ingersoll, LLP
                  1735 Market Street, 51st Floor
                  Philadelphia, Pennsylvania 19103
                  Attention: Gerald J. Guarcini, Esq.
                  Facsimile: (215) 864-8999

                  Solomon, Zauderer, Ellenhorn, Frischer & Sharp
                  45 Rockefeller Plaza
                  New York, New York 10111
                  Attention: Robert L. Mazzeo, Esq.
                  Facsimile: (212) 956-4068

            Each party shall provide  notice to the other party of any change in
address.

                  g.  Successors and Assigns.  This  Agreement  shall be binding
upon and inure to the benefit of the parties and their  successors  and assigns.
Neither the Company nor any Buyer shall  assign this  Agreement or any rights or
obligations   hereunder   without  the  prior  written  consent  of  the  other.
Notwithstanding the foregoing, subject to Section 2(f), any Buyer may assign its
rights  hereunder to (i) any of its  "affiliates," as that term is defined under
the 1934 Act and  (ii)  after  the  Maximum  Share  Amount  (as  defined  in the
Certificate  of  Designation)  has  been  issued,   any  person  that  purchases
Securities  in a private  transaction  from a Buyer,  without the consent of the
Company.

                  h. Third Party  Beneficiaries.  This Agreement is intended for
the benefit of the parties hereto and their respective  permitted successors and
assigns, and is not for the benefit of, nor may any provision hereof be enforced
by, any other person.

                  i. Survival. The representations and warranties of the Company
and the  agreements  and  covenants  set forth in  Sections  3, 4, 5 and 8 shall
survive the closing hereunder  notwithstanding  any due diligence  investigation
conducted by or on behalf of the Buyers.  The Company  agrees to  indemnify  and
hold harmless each of the Buyers and all their  officers,  directors,  employees
and agents for loss or damage arising as a result of or related to any breach or
alleged  breach by the  Company of any of its  representations,  warranties  and
covenants  set  forth in  Sections  3 and 4 hereof or any of its  covenants  and
obligations under this Agreement or the Registration Rights Agreement, including
advancement of expenses as they are incurred.



<PAGE>


                  j.  Publicity.  The Company and each of the Buyers  shall have
the right to review a  reasonable  period of time  before  issuance of any press
releases,  filings with the SEC, the NASD or any stock  exchange or  interdealer
quotation   system,   or  any  other  public  statements  with  respect  to  the
transactions  contemplated hereby; provided,  however, that the Company shall be
entitled,  without the prior  approval of each of the Buyers,  to make any press
release or public  filings with respect to such  transactions  as is required by
applicable law and  regulations  (although each of the Buyers shall be consulted
by the Company in  connection  with any such press  release prior to its release
and shall be provided with a copy thereof and be given an opportunity to comment
thereon).

                  k. Further  Assurances.  Each party shall do and  perform,  or
cause to be done and  performed,  all such  further  acts and things,  and shall
execute and deliver all such other  agreements,  certificates,  instruments  and
documents,  as the other party may reasonably  request in order to carry out the
intent and accomplish the purposes of this Agreement and the consummation of the
transactions contemplated hereby.

                  l. No Strict Construction. The language used in this Agreement
will be deemed to be the language  chosen by the parties to express their mutual
intent, and no rules of strict construction will be applied against any party.

                  m. Remedies.  The Company  acknowledges that a breach by it of
its obligations hereunder will cause irreparable harm to each Buyer by vitiating
the intent and purpose of the transactions contemplated hereby. Accordingly, the
Company  acknowledges  that the  remedy at law for a breach  of its  obligations
under this Agreement will be inadequate and agrees,  in the event of a breach or
threatened breach by the Company of the provisions of this Agreement,  that each
Buyer shall be entitled,  in addition to all other available  remedies in law or
in equity,  to an injunction or  injunctions  to prevent or cure any breaches of
the  provisions  of this  Agreement  and to enforce  specifically  the terms and
provisions of this Agreement, without the necessity of showing economic loss and
without any bond or other security being required.







                 [REMAINDER OF PAGE LEFT INTENTIONALLY BLANK]


<PAGE>


            IN WITNESS  WHEREOF,  the  undersigned  Buyers and the Company  have
caused this Agreement to be duly executed as of the date first above written.

MARKETING SERVICES GROUP, INC.


By:
      J. Jeremy Barbera
      Chairman of the Board and Chief Executive Officer

RGC INTERNATIONAL INVESTORS, LDC
By:   Rose Glen Capital Management, L.P.,
      Investment Manager
      By:   RGC General Partner Corp.,
            as General Partner


By:
      Gary S. Kaminsky
      Managing Director

RESIDENCE:  Cayman Islands

ADDRESS:

      c/o Rose Glen Capital Management, L.P.
      3 Bala Plaza East, Suite 200
      251 St. Asaphs Road
      Bala Cynwyd, PA  19004
      Facsimile:  (610) 617-0570
      Telephone:  (610) 617-5900

AGGREGATE SUBSCRIPTION AMOUNT:

      Number of Preferred Shares:                                 15,000
      Number of Warrants:                                         735,537
      Aggregate Purchase Price:                                   $15,000,000



<PAGE>





PHL_A 1339289 v 5

MARSHALL CAPITAL MANAGEMENT, INC.


By:__________________________________
      Alan Weine
      President

RESIDENCE:

ADDRESS:

      11 Madison Avenue, 7th Floor
      New York, NY 10010
      Facsimile:  (212) 325-0038
      Telephone:  (212) 325-6519

AGGREGATE SUBSCRIPTION AMOUNT:

      Number of Preferred Shares:                                 15,000
      Number of Warrants:                                         735,537
      Aggregate Purchase Price:                                   $15,000,000




                                                                   Exhibit 20.1

                        MSGi Completes Private Placement
       An Affiliate Of Credit Suisse First Boston Makes Investment In MSGi

New York,  NY - February  25, 2000 - Marketing  Services  Group,  Inc.  (Nasdaq:
MSGI), an Internet incubator and integrated  marketing services industry leader,
today  announced  at its  annual  shareholders  meeting  in New York that it has
completed a $30 million  strategic private placement of its Series E Convertible
Preferred Stock. The shares were purchased by Marshall  Capital  Management,  an
affiliate  of Credit  Suisse  First  Boston  and by funds  managed  by Rose Glen
Capital Management.

"Proceeds from this  strategic  round will be used for general  working  capital
including additional minority Internet investments. We are very pleased to begin
our  relationship  with  Credit  Suisse  First  Boston and will be a  presenting
company at their Global Services Conference next week. Rose Glen Capital,  which
has invested  $100million in CMGI since December 1998, is a welcome  addition to
our growing  number of  institutional  investors that have embraced our Internet
strategy,"  commented  Jeremy Barbera,  Chairman and Chief Executive  Officer of
MSGi.

Marshall Capital is a proprietary  investment  vehicle that invests First Boston
capital  into small  capitalization  emerging  growth  companies  after  careful
fundamental due diligence.  Marshall's  investment strategy is to form long term
partnerships with its issuers.  Other recent  investments that have been made by
Marshall include  Click2Learn.com  (NASDAQ:CLKS)  and Webb Interactive  Services
(NASDAQ:WEBB).

Rose Glen Capital is an asset management firm which makes direct  investments in
publicly  traded   companies  with  promising   growth  potential  and  superior
management.  The firm has made  similar  investments  over the last few years in
companies such as CMGI, Inc.  (NASDAQ:CMGI),  Geron  Corporation  (NASDAQ:GERN),
Lernout Hauspie Speech Products N.V.  (NASDAQ:LHSP)  and Softnet  Systems,  Inc.
(NASDAQ: SOFN).



About MSGi
- ----------
Marketing  Services  Group,  Inc.  is a leader in the  Internet  incubation  and
integrated  marketing services  industries.  MSGi's revenues have grown from $16
million in fiscal 1996 to in excess of $110 million on an annualized  basis.  GE
Capital is the owner of a 16 percent  stockholder  position  in MSGi and CMGI is
the owner of a 9 percent stockholder position in MSGi.


MSGi is organized into two business divisions: The Internet Group and The Direct
Group.  The  Internet  Group's  mission is to  acquire,  invest in and  incubate
Internet  companies.  Its preliminary  focus is on WiredEmpire and its Marketing
Agent technology.  MSGi plans to expand into other strategic areas. The Internet
Group provides Internet marketing,  e-commerce applications, Web development and
hosting,  online ad sales and  consulting.  The Direct Group provides  strategic
planning, direct marketing, database marketing, telemarketing,  telefundraising,
media planning and buying.  Through this business segment, MSGi will continue to
grow by  leveraging  the synergies it has across all its companies in marketing,
technology and capabilities.


Thousands of clients  worldwide are provided services by MSGi, which has offices
throughout the United States and in London.  Corporate  headquarters are located
at 333 Seventh Ave.,  New York, NY 10001.  Telephone:  917-339-7100.  Additional
information is available on the company's Website: http://www.msginet.com.



Matters  discussed  in this  release  include  forward-looking  statements  that
involve risks and uncertainties, and actual results may be materially different.
Factors  that could cause actual  results to differ are stated in the  company's
reports to the  Securities  and Exchange  Commission  including its 10-Q for the
period ended  December 31, 1999 and the annual  report on Form 10-K for the year
ended June 30, 1999.




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