BROWN FORMAN CORP
10-Q, 1996-03-13
BEVERAGES
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       United States Securities and Exchange Commission
                    Washington, D.C.  20549
                           Form 10-Q
                               
                           ________
                               
                               
   QUARTERLY REPORT  PURSUANT TO SECTION 13 OR 15 (d) OF THE
                SECURITIES EXCHANGE ACT OF 1934
                               
        For the quarterly period ended January 31, 1996
                               
                   Commission File No. 1-123
                               
                           _________

                   BROWN-FORMAN CORPORATION
    (Exact name of Registrant as specified in its Charter)
                               
                               
     Delaware                                 61-0143150
(State or other jurisdiction of               (IRS Employer
incorporation or organization)               Identification No.)

   850 Dixie Highway                              40210
  Louisville, Kentucky                          (Zip Code)
(Address of principal executive offices)

 Registrant's telephone number, including area code (502) 585-1100
                               
                           ________
                               
                               
Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                      Yes   X     No ____
                               
Indicate the number of shares outstanding of each of the
issuer's classes of common stock, as of the latest practicable
date:  January 31, 1996

           Class A Common Stock (voting)      28,988,091
           Class B Common Stock (nonvoting)   40,008,147

<PAGE>
                               
                   BROWN-FORMAN CORPORATION
              Index to Quarterly Report Form 10-Q
                               
                               
                               
                 Part I. Financial Information
                               
Item 1.  Financial Statements                              Page Number

     Condensed Consolidated Statement of Income
         Three months ended January 31, 1996 and 1995           3
         Nine months ended January 31, 1996 and 1995            3

     Condensed Consolidated Balance Sheet
         January 31, 1996 and April 30, 1995                    4

     Condensed Consolidated Statement of Cash Flows
         Nine months ended January 31, 1996 and 1995            5

     Notes to the Condensed Consolidated Statements             6


Item 2.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations                  7 - 9


                  Part II.  Other Information
                               

Item 6.  Exhibits and Reports on Form 8-K                      10

Signatures                                                     10

<PAGE>
                PART I - FINANCIAL INFORMATION
                               
Item 1.  Financial Statements
                               
                   BROWN-FORMAN CORPORATION
          CONDENSED CONSOLIDATED STATEMENT OF INCOME
                          (Unaudited)
       (Expressed in thousands except per share amounts)
                               
                               Three Months Ended       Nine Months Ended
                                   January 31,                January 31,
                                1996        1995          1996         1995
                              --------    --------    ----------   ---------- 
Net sales                     $451,093    $431,112    $1,379,769   $1,275,947
Excise taxes                    66,584      67,759       201,264      197,562
Cost of sales                  168,028     152,212       510,038      460,155
                              --------    --------    ----------   ----------
Gross profit                   216,481     211,141       668,467      618,230
Selling, general, and                                     
  administrative expenses       89,156      93,799       276,789      265,920
Advertising expenses            61,741      49,203       178,964      144,891
                               -------    --------    ----------   ----------
  Operating income              65,584      68,139       212,714      207,419
Interest income                    733         497         2,049        1,178
Interest expense                 5,165       5,758        15,829       17,102
                              --------    --------    ----------   ----------
  Income before income taxes    61,152      62,878       198,934      191,495
Taxes on income                 23,045      25,186        75,482       76,627
                              --------    --------    ----------   ----------
Net income                      38,107      37,692       123,452      114,868
Less preferred stock                                      
  dividend requirements            118         118           353          353
                              --------    --------    ----------   ----------
Net income applicable                                     
  to common stock             $ 37,989    $ 37,574    $  123,099     $114,515
                              ========    ========    ==========     ======== 
                                                          
Weighted average number                                   
  of common shares outstanding
  in thousands                  68,996      68,996        68,996       68,996

Per common share:                                         
  Net income                  $    .55    $    .55      $   1.78         1.66
                              --------    --------      --------     --------
  Cash dividends paid         $  .2600    $  .2480      $  .7560     $  .7214
                              ========    ========      ========     ========
                                                          
See notes to the condensed consolidated statements.

<PAGE>
 
                  BROWN-FORMAN CORPORATION
             CONDENSED CONSOLIDATED BALANCE SHEET
                   (Expressed in thousands)
                               
                                      January 31,    April 30,
                                         1996           1995
                                      (Unaudited)
Assets
Cash and cash equivalents          $    55,293     $   62,474
Accounts receivable, net               234,098        234,165
Inventories:
   Barreled whisky                     159,977        163,200
   Finished goods                      140,160        122,690
   Work in process                      77,039         58,991
   Raw materials and supplies           44,325         37,042
                                    ----------     ---------- 
                          
          Total inventories            421,501        381,923
Other current assets                    19,073         19,348
                                    ----------     ----------
          Total current assets         729,965        697,910

Property, plant and equipment, net     276,677        252,217
Intangible assets, net                 258,644        262,475
Other assets                            71,920         72,957
                                    ----------     ----------
          Total assets              $1,337,206     $1,285,559
                                    ==========     ==========
Liabilities
Commercial paper                    $   50,000     $   50,000
Accounts payable and accrued expenses  200,834        221,347
Current portion of  long-term debt       6,023          5,514
Accrued taxes on income                  4,390             --
Deferred income taxes                    9,047          8,747
Dividends payable                       18,057             --
                                    ----------     ----------
          Total current liabilities    288,351        285,608

Long-term debt                         220,357        246,842
Deferred income taxes                  131,382        114,420
Postretirement benefits                 51,955         50,776
Other liabilities and deferred income   46,285         42,066
                                    ----------     ----------
          Total liabilities            738,330        739,712
Stockholders' Equity
Preferred stock                         11,779         11,779
Common stockholders' equity            587,097        534,068
                                    ----------     ----------
          Total stockholders' equity   598,876        545,847
                                    ----------     ----------
          Total liabilities and 
          stockholders' equity      $1,337,206     $1,285,559
                                    ==========     ==========

Note: The balance sheet at April 30, 1995 has been taken from
       the audited financial statements at that date, and condensed.

See notes to the condensed consolidated statements.

<PAGE>

                   BROWN-FORMAN CORPORATION
        CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
                          (Unaudited)
(Expressed in thousands; amounts in brackets are reductions of cash)
                               
                                                     Nine Months Ended
                                                        January 31,
                                                      1996        1995
                                                   --------     --------
Cash flows from operating activities:
  Net income                                       $123,452     $114,868
  Adjustments to reconcile net income 
   to net cash
  provided by (used for) operations:
    Depreciation                                     27,858       28,438
    Amortization of intangible assets                 6,678        6,676
    Deferred income taxes                            16,937       17,298
    Other                                            (2,298)      (3,070)
  Changes in assets and liabilities:
    Accounts receivable                               8,249       55,190
    Inventories                                     (28,575)     (25,195)
    Other current assets                                470       (1,171)
    Accounts payable and accrued 
      expenses                                      (33,720)     (30,016)
    Accrued taxes on income                           4,179       (3,815)
                                                   --------     --------
      Cash provided by operating 
        activities                                  123,230      159,203
Cash flows from investing activities:
    Additions to property, plant, and 
      equipment, net                                (42,526)     (23,280)
    Investment in affiliate, net of cash             (8,216)          --
    Other                                              (465)      (1,123)
                                                   --------     --------
       Cash used for investing 
         activities                                 (51,207)     (24,403)
Cash flows from financing activities:
    Commercial paper                                (51,005)     (54,229)
    Proceeds from long-term debt                     30,000           --
    Reduction of long-term debt                      (5,685)     (11,541)
    Cash dividends paid                             (52,514)     (50,127)
                                                   --------     --------
       Cash used for financing 
         activities                                 (79,204)    (115,897)
                                                   --------     --------
Net increase (decrease) in cash and cash equivalents (7,181)      18,903

Cash and cash equivalents, beginning of period       62,474       30,540
                                                   --------     --------
                

Cash and cash equivalents, end of period           $ 55,293     $ 49,443
                                                   ========     ========
                                                   
See notes to the condensed consolidated statements.

<PAGE>
                               
                   BROWN-FORMAN CORPORATION
        NOTES TO THE CONDENSED CONSOLIDATED STATEMENTS
                          (Unaudited)
                               
1.  CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
    -------------------------------------------
    The condensed consolidated statements have been prepared in
accordance with the company's customary accounting practices as
set forth in the company's 1995 annual report on Form 10-K and
have not been audited.  In the opinion of management, all
adjustments (which include only normal recurring adjustments)
necessary for a fair presentation of this information have been
made.
    Certain information and footnote disclosures normally
included in financial statements prepared in accordance with
generally accepted accounting principles have been condensed or
omitted.  It is suggested that these condensed consolidated
financial statements be read in conjunction with the financial
statements and notes thereto included in the company's April
30, 1995 annual report on Form 10-K.  To conform to the current
year presentation, certain reclassifications have been made to
prior year condensed consolidated statements.

2.  INVENTORIES
    -----------
    The company uses the last-in, first-out method for
determining the cost for substantially all inventories.  If the
last-in, first-out method had not been used, inventories would
have been $82,635,000 and $70,497,000 higher than reported at
January 31, 1996, and April 30, 1995, respectively.

3.  ENVIRONMENTAL
    -------------
    The company, along with other responsible parties, faces
environmental claims resulting from the cleanup of several
waste deposit sites.  The company has accrued its estimated
portion of cleanup costs and expects other responsible parties
and insurance coverage to cover the remaining costs.  The
company believes that any additional costs incurred by the
company will not have a material adverse effect on the
company's financial condition or results of operations.

4.  CONTINGENCIES
    -------------
    In the normal course of business, various suits and claims
are brought against the company, some of which seek significant
damages.  Many of these suits and claims take years to
adjudicate and it is difficult to predict their outcome.  In
the opinion of management, based on advice from legal counsel,
none of these suits or claims will have a material adverse
effect on the company's financial position or results of
operations.

<PAGE>

Item 2.  Management's Discussion and Analysis of Financial
- ------   -------------------------------------------------
         Condition and Results of Operations
         -----------------------------------
       The  following  Discussion  and  Analysis  of  Financial
Condition  and  Results  of  Operations  should  be   read   in
conjunction with the company's April 30, 1995 annual report  to
stockholders.   The results of operations for the  nine  months
ended  January 31, 1996, are not necessarily indicative of  the
operating results for the full year.

Results of Operations
- ---------------------
Third Quarter Fiscal 1996 Compared to Third Quarter Fiscal 1995
- ---------------------------------------------------------------
     A summary of operating performance follows (expressed in
thousands, except percentage and per share amounts):

                                 THREE MONTHS ENDED
                                     JANUARY 31,         %
                                  1996       1995     CHANGE
                                --------   --------   ------
Net Sales
- ---------
   Wines & Spirits              $317,179   $293,477     8.1
   Consumer Durables             133,914    137,635    (2.7)
                                --------   --------
      Total                     $451,093   $431,112     4.6

Operating Income                $ 65,584   $ 68,139    (4.2)
- ----------------

Net Income                      $ 38,107   $ 37,692     1.1
- ----------

Earnings Per Share              $   0.55   $   0.54     1.1
- ------------------

Effective Tax Rate                  37.7%      40.1%
- ------------------

      Sales of the company's wines and spirits segment were  up
8%  for  the  quarter,  led  by international  growth  of  Jack
Daniel's Tennessee Whiskey and gains for the company's  premium
wine brands.  Jack Daniel's continues to show impressive growth
in  many  of  its  established international markets,  and  the
company  is  encouraged by consumer response to  Brown-Forman's
recent initiatives in newer markets.  Brown-Forman's wines  are
benefiting  from positive U.S. consumption trends  for  premium
table  wine,  due  in  part to continuing media  reports  about
scientific   research   indicating   that   regular    moderate
consumption of alcohol helps reduce the risk of heart disease.

      Revenues  from  Brown-Forman's consumer durables  segment
declined  3%  for  the  quarter.   The  decline  was  primarily
attributable  to poor response rates experienced by  the  Lenox
Collections  direct marketing division, as well as a  generally
soft  retail environment.  Full year earnings for the  consumer
durables  segment are forecast to be below last  year's  level,
largely  as  a result of the poor performance of the  company's
direct marketing division.

    Operating  income for the quarter was down 4%  compared  to
last  year.   Earnings  gains  attributable  to  Brown-Forman's
beverage brands were offset by disappointing results at  Lenox,
as  well as by continuing investments to establish new beverage
products and new international markets.

<PAGE>

      Net  interest expense declined 16% from last year's third
quarter  due to lower net debt balances.  A favorable effective
tax  rate reflects benefits from foreign operations and a shift
in  earnings toward operations that carry a lower relative  tax
rate.

Nine Months Fiscal 1996 Compared to Nine Months Fiscal 1995
- -----------------------------------------------------------
      A  summary of operating performance follows (expressed in
thousands, except percentage and per share amounts):

                                        NINE MONTHS ENDED
                                           JANUARY 31,          %
                                        1996        1995       CHANGE
                                     ---------    ----------   ------
Net Sales
- ---------
   Wines & Spirits                   $  979,228   $  858,521    14.1
   Consumer Durables                    400,541      417,426    (4.0)
                                     ----------   ----------
      Total                          $1,379,769   $1,275,947     8.1

Operating Income                     $  212,714   $  207,419     2.6
- ----------------

Net Income                           $  123,452   $  114,868     7.5
- ----------

Earnings Per Share                   $     1.78   $     1.66     7.5
- ------------------

Effective Tax Rate                         37.9%        40.0%
- ------------------

      Sales of the company's wines and spirits segment were  up
14%  for  the  nine  months  ending  January  31,  led  by  the
successful   introduction   of  Tropical   Freezes,   increased
worldwide  sales of Jack Daniel's, and growth of the  company's
premium  wine  brands.   Revenues from  the  consumer  durables
segment were down 4% for the period, primarily reflecting lower
response  rates  at  the  Lenox  Collections  direct  marketing
division,  as  well  as  a  difficult  retail  environment  for
consumer durables in general.

     Consolidated operating income was 3% better than last year
due  to  higher overseas sales of Jack Daniel's, growth of  the
company's  premium wine brands, and the successful introduction
of  new beverage products.  Favorable beverage performance  was
somewhat  offset  by  poor results for consumer  durables,  and
increased   investments   associated   with   expansion    into
international markets.

     Net interest expense continued to be favorable compared to
last year as a result of lower net debt balances.  A decline in
the   effective  tax  rate  reflects  benefits   from   foreign
operations and a shift in earnings toward operations that carry
a  lower  relative tax rate.  The company expects  that  Brown-
Forman's  full-year  effective tax rate  in  fiscal  1996  will
approximate 38%.

     For  the remainder of fiscal 1996, any additional earnings
growth  will likely be modest, reflecting continued investments
in  the  company's beverage brands and the current  environment
for consumer durables.

<PAGE>

Financial Condition at January 31, 1996 Compared to Financial
- -------------------------------------------------------------
Condition at April 30, 1995
- ---------------------------
      Cash  provided by operating activities was down 31%  from
the  same period last year due largely to an increased  mix  of
international sales, which generally carry longer credit terms.
Additions to property, plant, and equipment increased over last
year and reflect the company's plans to upgrade and expand  its
wines  and  spirits production facilities.  The company  issued
$30  million of ten-year notes in the first quarter  of  fiscal
1996, proceeds of which were used for debt retirement and other
general   corporate  purposes.   Total  net   working   capital
increased  2% from April 30, 1995 to $421 million,  principally
reflecting  additions  to inventory in anticipation  of  future
sales growth.

Dividends
- ---------
      On  January  25,  1996 the company's Board  of  Directors
declared a regular quarterly cash dividend of $.26 per share on
both Class A and Class B Common Stock.  In addition, a $.10 per
share  cash dividend was also declared on the Preferred  Stock.
Stockholders of record on March 7, 1996 will receive  the  cash
dividend  on April 1, 1996.  As a result, total cash  dividends
paid  per  common  share in fiscal 1996 will be  $1.016,  a  5%
increase over last year.

Environmental
- -------------
      The  company, along with other responsible parties, faces
environmental  claims  resulting from the  cleanup  of  several
waste  deposit  sites.  The company has accrued  its  estimated
portion  of  these cleanup costs and expects other  responsible
parties and insurance coverage to cover   the remaining  costs.
The  company believes that any additional costs incurred by the
company  will  not  have  a  material  adverse  effect  on  the
company's financial condition or results of operations.

<PAGE>                                                               

                  PART II - OTHER INFORMATION


Item 6.  Exhibits and Reports on Form 8-K
- -------  --------------------------------
(a)Exhibits:

   Exhibit
   Number         Exhibit
   ------         -------
     27           Financial Data Schedule

(b)Reports on Form 8-K:

   1.)  There were no reports on Form 8-K filed during the
quarter ended January 31, 1996.



                               
                          SIGNATURES
                               
Pursuant to the requirements of the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.

                                 BROWN-FORMAN CORPORATION
                                        (Registrant)


                                    /s/ Steven B. Ratoff
Date:   March 6, 1996            By:_____________________________
                                    Steven B. Ratoff
                                    Executive Vice President and
                                    Chief Financial Officer
                                    (On behalf of the Registrant and
                                    as Principal Financial Officer)





<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
company's January 31, 1996 Quarterly Report Form 10-Q and is qualified in
its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          APR-30-1996
<PERIOD-END>                               JAN-31-1996
<CASH>                                          55,293
<SECURITIES>                                         0
<RECEIVABLES>                                  234,098<F1>
<ALLOWANCES>                                         0
<INVENTORY>                                    421,501
<CURRENT-ASSETS>                               729,965
<PP&E>                                         576,884
<DEPRECIATION>                                 300,207
<TOTAL-ASSETS>                               1,337,206
<CURRENT-LIABILITIES>                          288,351
<BONDS>                                        220,357
<COMMON>                                       587,097
                                0
                                     11,779
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                 1,337,206
<SALES>                                      1,379,769
<TOTAL-REVENUES>                             1,379,769
<CGS>                                          711,302<F2>
<TOTAL-COSTS>                                  711,302<F2>
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              15,829
<INCOME-PRETAX>                                198,934
<INCOME-TAX>                                    75,482
<INCOME-CONTINUING>                            123,452
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   123,452
<EPS-PRIMARY>                                     1.78
<EPS-DILUTED>                                     1.78
<FN>
<F1>Accounts receivable is shown net of allowance for doubtful accounts.
Allowance for doubtful accounts has not changed materially from the
April 30, 1995 balance.
<F2>Cost of goods sold and total costs include excise taxes of $201.264
million.
</FN>
        

</TABLE>


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